The California Lumber Merchant - February 1958

cABlilEr GnpERS

TH IS CABINET SITU ATION HAS REALV GOT ME Dg

PLEASE TELL ME THE SECRET ]

HOW A BtLT-WEI DEALERSHI g OR- THROU6I{ L.J.CARR &CO. CAN MEAN MORE PROFIT FOR YOU.

HEARD ABOUT THE EAS/ ' : JNAY rO TNSTALL CAB|NtTS i

dusT SEE YOUR, : BIUT-WELL DEALER!

IF YOU,RE NOT A BILT-WELL DEALFR,You SHg_uIp BF! GET MOR,E OF TH E CONTRACTOR AND REMODELING CABI NET BUSIN ESS WITFI EASYTO- STOC K SE M I.ASSEMEIJD CUSTOM-TYPE CABINETS FOR ruSSYJTYPE CU'['OMERS.

1..J. cARR & co, wrLL HELp TRAA youE sALFs FoRcE To MFR,cf\NlDtSE nNp Seuu THIS PROFITABLE LINE. THEY WI LL CONDUCT DEALER-C,ONTRACTOR MEETINGS AI.ID PUT ON ACTUAL DEMONSTRATIONS FOR YOUR, CUSTOMERS. ASK nP CO/?/P/-€TE DFTA/IS,

L.J" CARR & CO"

SUCCESSORS TD GORDON.MACBEATTI

All eles are on the Big ee O" Go

Our beautiful brown-eyed "O" girl this month is lovely movie ictress Alice Kelly, who began her career as a cover girl and model. Statistically, she is 22 and measures j5-24-36,

Serving YOU is one of our most important endeavors at Ostrom, where logging manalacture. and distribution are all on orze teanz. Our people are aitally interested in your welfare. and we express this concern by giving indiuidual, personal attention to all orders . . . and shipments and loadings go through on schedule, as promised. Our supply comes from some of the finest timber stands in the west, and you can depend on Ostrom lumber being the same high quality euery time ! NThy not find out for yourself by letting the Big "O" serve you on your next big ord.er!

SHeru,ood 2-3211 TIYX: MSVL 241

P.O, BOX 1310

MARY SV LLE, C ALIF ORNI,,{

SfarkPlug ol tbe Osllom leam is Ken Boues, genial Sales Manaper of tbe Wbolcsale Dent.

initiative, patriotisrn, love of country, love of home, and love of God. It struck the shackles from the minds and wrists of mankind.

And thus it made =:-=year of

rsss WILL BE A yBlFop op

ourselves, right to pursue health, in the way we think best, so long do not intrude on the rights of others. We have the right to help and cooperate with the other fellow. In such fashion is this a year of opportunity.

way through eras of agony and for a man to think forcefully and in telligently and speak freely-even thotrgh every thought and word was for the benefit of struggling and suffering humanity-was dangerous indeed. 3*:r

They used to celebrate holidays by practicing nameless horrors upon others who disagreed with them in religion orPolitics'

You can trace the liberation of the human race-the dawn of opportunity-from that day when those inspired forefathers of ours signed their names to that Declaration, and gave it to the world as the true birthright of man. It set at liberJy tt o,rglt,

year of opportunity.

of r{inlon'i new.eloil operolion in Mountoin View, Colifornio, which i5 reported on Poge6

J* JLu Joo*n

HOW LT]MBER LOOKS

'l'he first rise for tl're inclustr-r' average since last Oqtober 31 ap1;eared in Crow's Lunrber l'rice Inclcx for Februarl'7. Green L)ouglas fir was in the lead n'ith Pine on its hecls, ancl urost of the strength in the fornrcr u'as in Econom,r'dinrension. Lltility 2x-l was also rising. 'flre pl1""r'ood price drop on ft"-Al) In<lex grade dirI not stin.rulate busincss-

Shipnrents of zl83 rnills relrorting to thc National Lumber Manufacturers Assn. in th.t 11'qsli ending Februarl' 7 *-ere l.lfc below production; ncrv orders w'ere ,l.5/o belo*'. But for tlre vcar to date, the Baronreter nranaged to shrxv orclcls 5.(r/o above pro<luction... Naticrnal lurnber- production in I)ecerr.rbcr tolaled 2,192,000,0m b.i., 13% less than l)ecenrber 19-56. Roth shiprnents and orrlers u.ere off frorn the corresponding 19.i6 nronth bu1 Deccmber shiprncnts exccetlerl tlre ()utl)ut lty 3/o and orclers \vere up 7% . C)rders of 93,913,731 feet were 11.8/" uncier protluction at l5u lrills r.eporting (129 opcrating) to tlre West Coast Lumbermen's Assn. in tlre u''cek ending Feb. 1. Shil>rncnts rvere 15.1ft belrw The w-rek11' averagc of Douglas fir sawnrill lcgion procluction in January rvas 1-13,168,000 b.f., reported WCLA Secretar_v Harris F-. Snrith. Ordcrs averagerl 137,310,000 lr.f.; shipments, 130,697,000 b.f. . Or<lers of 78,116,000 feet werc 13.0/o above procluction at 124 nrills reporting to thc Western Pine Association in tlre wcek ending Januar_v- 25. Shipments were.l.3o/o above l)ccenrber prorluction of 32,574,000 feet u'as 6.2 million fcet bclou' Novenrber, and 5 rnillion fcet l>elou' l)ecenrber 1956, at 15 rrills rcporting to the California Redwood Assn. Shiptnents of 25,764,0(n feet were 7.5 rrrillion feet undcr Novenrber and 4.4 million feet belou'I)ecenrlrrr 195(r. Orders on hanrl I)ecerrrber .ll were 49,015,000 feet-onl,r- 114,000 fee t lrelow Dcccnrber 31. 1956. Production for thc lear 1957 was off 132 nrilliorr fret fronr 1956, and 1957 shipnrerrts totaled 89 nrillion feet lcss.

WETCOME

In this issuc, u,e \\'elcome these neu' ;rdvertisers into the family of California [,rrmber "N[erchant-isers" :

P.O. Box 731, Arcodio, Colifornio

Herb Meier -The Quolity's HIGHER From "Meier"- Andy Jones

HYSTER MAKES THE R'GHT INDUSTRIAL TRUCK FOR YOUR JOB

Pictured abor.e is one of many typical examples of how Hyster@ Industrial Trucks are helping to effect tremendous savings in the cost of handling Lurnber.

Even if you are now using lift trucks or have never used industrial trucks of any kind, your Hyster dealer can show you how you can quickly realize rnore profit from your operation with these multi-purpose utility tools. Your Hyster dealer knolvs materials handling. he is an expert on the problems and their solution. He can help you u'ith special techniques and cost reducing methods. Call him today...why not take advantage of his materials handling knou'-hou'? He is listed under "Trucks-Industrial" in your telephone dircctory.

HYSTER DEALERS 1

GI\/E Y('U ALL 3!

PI,ANNING-your Hysler Deoler will plon your moleriols hondling operolion from scrolch. or will onolyze your presenl syslem to see if it con be improved.

THE RIGHT IRUCKlor your iob from Hysler's complele line of induslriol frucks (1,000-30,000 lbs.) ond over 100 iob-oltochmenls for economicol lood hondling.

THt RIGHT SERVICEq6plg spqre porls stock, shop focilities, foclory-lroined mechonics ond on efficienl field service fhot keep your Hysfer lifl trucks going on your iob, wherever your iob might be locoled. Hyster lrucks ore noled the world over for fheir low downtime.

Moteriols Hondling Trucks from 1,000 fo 30,000 pound cqpocities

HYSTER, COMPANY 2425 So. Gorfield Ave., Los Angeles 22, Colil, RAymond 3-6255

Your fir plywood inventory lurrs over fqsler because no other material gives you such a broad range o{ ualurne customers-builders, industrial users, cabinet shops, do-it-yourselfers*all year long.

Your fir plywood invenlory turns over more profifobly. You get a good return on your investmentwith a minimum cf bother in storage and handling.

Mrrke sure you get your shtrre of the ever-growing demand for easy-to-sell fir plywood. Check with your jobber salesman; be sure your stoek is large enough. Don't miss sales because you can't supply your customers with a balanced selection of types, grades and sizes.

Ffryfl5TrAZood,

Million-dollar rvays DFPA builds sales for you

l. Nolionol Advertising

pre-sells cll your customers-hqrd-hitting ods oim ot builders, orchitects, industriols, plus big full<olor ods in leoding home mogozines,

2. Field Promotion Men ocl qs "extrs solesmen" working for you in your oreo, contocting your key customers. Every prospect is told: "Buy from your lumber deolerl"

3. Merchondising Aids*

Colorful crrcy of procticol, new soleg tools for your own promotion: literolure, od mots, disploys. plons for everything from boots lo built-ins. *Wrire (USA only) Douglos Fir Plywood Associotion, Tccomc 2, Wcrhington, for scmples ond complete informotion.

REMEMBER! Stock a,nd sell only DFPA qua,llty grade-tradema,rked plywood

tlinton's of iAountoin View Boits Hook for the Retoil Trode With Hondsome New Showroom

J tr* f ', T,t I w

::1r :t' pfrffi ' ''f - .,,rLt ? u

\\'ith r-,)lr1- 1n('1. llrlct' Ir,)r':(': ;ur(] t\\r) rlrrlcs ,,n \llr_r 15. 1()ll. 1,, lrt. :1)(.ci1lr'

ir ,\ rLrrq tt'll,)\\ l)_\ llrt' rrirrrt' oi L;rll

I ) \lijrt,rr l;iuri'lrt'rl ;r lrrnrl,r'r' l,rlsirrr'..

lr \i,,Lrrt:ril \ it'rr. ( :r1ii,,rlr:1. Lil,t tlrL' r(':i ()a llrt' t',)tllllr,\. \lirtor l,rrrrrl,,r ( orrplrrrr ]r;ts rr illrt'::r'rl lr;rrrr t'1r;Lrrllt'. 'irtcr' llrt'rr. 'l'lrc tlrt-r't' lr,)r-:(': irir(l 1\\ (r nrule s u lrch rr cr-t rr:t'rl 1,, 1rtr11 <lt'lrr t'r'-r \\;tg()|\ ltlLrt' l,)|g :iIC(' !()lt('. f('l)]irC('(l lrr t]rc lr,,rsclrr)\\('r'(Jl l5 lt,,rlt't-l 1r'ttr'l'. :il t]tt' llt:t ('()llllt.

'l-11, 1,1;rrrr ir-, i l.;rr lt ,"r, rrrt,r,,lr{ ,rl- tlrt I'crirstrllt s lt';riiirt inrlrr:tries, ('i)\ ('l-irg llt()r-(' tltiilt )tr ci1-r lrl,,cli: ]lt ,lo\r'rl,,rvn \l()r'Lrlilr 1 j1 11. 'l'111' ,,r-igi rlrl stlLll'oi l',,rrr rrt'rr lrrr. nrrrltil,lit'il 1,, 'lislrtlr lrtttcr- th:rr 1(X) 1rt',1rlc irl l)r'(: t'r1. ( )r t'r- tlrr' ,r t';Lr-:. \lilltorl l,rrr|l,t'r' ('rintlr;ut-r ]t:ts l)('('()rl( r)r(' ol 1]rt' l;Lretst nrtrttittt'tLlr'('rs (,i rnillrr,,r'li,,1 tlrt' \\ t'st ( r)ir:1. 'l']tc c,)t)rl)itl],\ l]iL.. lr, )\\ ('\ ( r', |('\ ( r :('r'rr )u5l\ ('( )nc('l'l('{l it.t'lt' rr it lr l ltt t't 1:ril:trq ',1 'tttrtl,, t :rrr,l lrltil,llr"l rrr;rr, rl;tls ;rs sttL'it ttr1i1 ju.t r.t't't'rr1lr. rr lrt rr il r1('\\ rlirisi,rr lirr,rrrr ;r: "\lirl,rr'r" \\ir\ ()l)('r('(1. \lirt,rn'r. 1r)('ir1('(l ill llr(' :.tttlt t'ttrl ol' lltt lrrq r,1;Ltt1, i- ltt';r,lr',1 l,r'l'. l(. "'l',rrr" Snritlr. ;tl-,) ()n(' r)i tlrt' .f,)r'("> il\1ig;tt,rr-: ;ttrr1 rlt'.i!'rrt'r':.

i*

ffig

ALt STORE INVENTORY is individuolly price-togged. Monoger Tom Smith (top leftl fovors Monorch "20" Diol-o-Price

:tt

lL lrr o rl;tr ( )1rt'r I Iott:t' ('()llrr)lct(' \\ ltlr ,ir-clrirls l-,r tlrt' l;rrllt'.. rl,.r- yrt'izt'. ;ttrrl lt'lrrslrrrt'nts i,,r' rrll.

flor-c tlr;rr 2.O(X) I't'nirrsttl;t I):ttr'(,r: r-t'gis1t'r't'rl rlttrilg llrt' r,lrt'rrrg. ;rrr,l it r-t'rluirt'rl l-1 \lirlor srrlcsrrt'rr ti, lrurrllt llrt' crorrrl. \or-nr;rllr. tlrt' sl()r'(' ()l)('r' :Ltes r'lllcit'ntlr uitli trr,, in.irlt rrtrr ;rir(l ()n(' orrtsiilt' srrlt'srrr:ur.

'l lt, rrr.r' r',.t:ril ,lir i-i,'rr i- .irr.t :rrr olht'r' step ir tlrr: q.rorr tlr ltril riivt'rsillc:rtior,,i titt' lriort'r'r- \lirl,,r .r. !:urir:ltlor. 5lrrt't' \\'\\ I|. tlrt' corrrlr:rrrr lr:Ls t'rp:rrrlcrl tirrrlt'r tlrc riirt't'ti,,r,,i ()u t'r \lirt.r to rrrr irtt'r'n:rtior;rl lt'r t'1, shilrlrirrr- rn;Ltrrirrls 1, rre:Lr-lr' t\ ('r-\ c()untr'\' in tlrt' rrorlrl. \lintor lrotr': tlr:rr lri- llr nr lr;r- -1ri1,1,t,1 rrrillrr ' 'r'l' t ( ( ol tin ut'r I on I ';rgc .3.1 )

IDEAS GALORE-Monoger Smith rcreorched the industry for good merchondising gimmi(ks. "Borgoin Eosket" {top pholo) wos improvemenl on grob-bog islond, ond the ''Minton-mon'' 5lunl is used on oll odverlising cnd in store lo poinl oul "speciols." Minlon Monoger T. R. Smith (ri9hr in seccnd photo) ond Assistonl Alfred C. Olson. The 'ldeo C{rnier" ( lowcr phclo) o(cup;es prominenl position

l:r:t ( )clolrt't-. llrt' ttt:rr:rgt'tlt'rt lto:li'rl

h||gh $tgll g anrhe*ALL

. . . meons odded profit for building moteriol iobbers qnd deolers

Stci*?&/.,,

RELIEF GRAIN PLYWOOD WALL PANELING IN DURABLE DOUGLAS FIR

The Richesf , Most Exciting Decorotive Wall Pcrnel on The Building Horizon Toduy!

iiere's llrc'woll pcrr^el to chcrllerrqe oncl cleliqht orchriecls, designers ond cJo-t-yourself fons-eosy to cpplyi:(r5v to f nish-cor,res in '1'rB'sizr:, 5 16" ar 3ia" thick for fosi oppljcofior-r over old wolls or new construction.

Etch-Ply's erclusive potenfecl rnocfr rre brusbing techliclue er{ect ihe lrorcler',vcocl qririr of tl-e fc.rcr: is l-righlightecl in ',lrifrturecl noiurcrl beouty crs o rcsull of tfre sofler foce w,ood

:rovirrg been "s',vept owoy" cl,-on1y or-rc1 lhoroughly.

Etch Pl)' s c-ri o lcble rn Interior or Exlerior lype-unfii-r.:',..i or pre {inishecl.

Sonrples cnd liierolurc crre ),ours crt reclucst.

"Soid througlr riuolifiecl iobbers on1y"

DURABIE PTYWOOD SATES CO.

P. O. Box 455

l6l8 El Comino Reol, Menlo Pork, Colif

DAvenport 4-2525

Mills: Arcoto ond Colpello, Colif.

results in o wormly dror-notrc textured groirr

MAIL THIS COUPON . TODAYI

DURABTE PLYWOOD 5ALE5 CO.

P. O. Box 455, Menlo Pork, Colif.

Yes Pleose send ElchPi1 scmpl'3 ;;1N lcr.rl-r. lo r'..-

B, St eet Cii7.. Srcre

Introdqcing,..lt|ew meal t

High-fashion styling for high dealer profits

Now there's a new, exciting look in ceiling tile-a look that wins customer approval, opens customer pocketbooks. It's NU-wooD' Decorator Tile-an insulating board tile of classic beauty with a simulated fissured marble pattern that suggests expensive, decorator-designed ceilings. But with all its smart styling, NU-wooD Decorator TiIe puts beauty on a budget your customers will like. You get more profit from your tile sales because NU-wooD Decorator Tile upgrades your customers from plain, undecorated tile. Customers choose NU-wooD Decorator Tile on sight-it practically sells itself. It's just another example of the way NU-wooD brings you better ceiling tile products for better profits.

look a

lf you haven't seen this NEW, EXCITING Ceiling Tile...

UE[O IT ilLE

NEW! Decorator touch

adds ceiling beauty! The simulated fissured marble design of rqu-woon Decorator Tile was developed by a leading designer, colorselected by nationally known Rahr Color Clinic to meet today's new trend in decoration. NU-wooD Decorator Tile opens new vistas, permits the ceiling to play animportant part in the whole decorative scheme.

NEW!

Beautiful, two-tone

fissure design is a brand-new note in decorative ceiling tile-suggests expensive decorator-touch, yet is so economical. This more appealing tile has won immediate approval and acceptance in customermarket testing.

NU-wooD Decorator Tile has special flame-resistant finish, meets commercial standards CS42-49 for Class F flame-resistant finishes-an added sales feature, especially in commercial and institutional applications. Wood Conversion Company, Dept. 110-28 First National Bank Building, St. Paul 1, Minnesota.

I{eus Doy fo, the Lumber Ind,ustry

By Wqlter M. leuthold, 1957 President, Nqtioncrl lumber Mqnufqclurers Assn.

(Sf e cclt deliz,ered ltef ore I{LMA boartl of directors

rneeting in W'ashington, D.C.)

It has been a rare prir-ilege to serve as lrresident of the National l-unrber Manufacturers Associ:rtion during the past year. It has been a ltusy period, several of the problems have tal<er-r much of mv time, but the experience has lteen inspiring in many u'ztys-particularly the achievements of NLXI;\'s declicated staff. \\re have reason to be oroud that \\re irre members of this fine associatior.r.

For years it l.ras been mv dream to see all segments of the lumber inclustry or.re dav join forces in a total, all-out merchandising-seiiing campaign to prumo[s lumber ;rncl rvoo<l Dro(lucts. -

It has been rny hope, often mv pra)-er, to see lumber's many practical and esthetic values proclaimed under a single banner-:t banner carried jointly by the grou-ers of timber, bv manrr{actrlrers, by u,holesalers, c,rmrnission men, retailers, joblrers, nri11l-ork firms, furniture producers-anvone ancl ever\-()ne rr-ith a stake ir-r lumber's fnturc.

After ne:rri,r-hali a centrlry in this industry, such a hope, or dreanr, c:rrr lrecor-ne :rlmost :rrr obsession.

Ilei:ently, in an article for the 1957 vearbook o[ the commission lumlier szrlesmen, I suggested this u'as the ciptimum time f<.rr the lumber inriustrv to move ir-r the clirection of a unificrl l)l'( )lllr )tiorl progr:ttll.

The rcsponse to that suggestion has lteen o."-eru'helming. Nlanv segments of the ir.rclustrv appear l,illinfl to cooperate in such un effort.

Certain problems remain to l-re solr'ccl lrut errongh leadcrs of the ir,dustry l.ra'n.e pleclged support to make me conficlent that this clreanr u,ill soon be realizcrl.

Ir-r thc nreantime, the grotr.ers of tinrlrer ancl tl-re lniu1ufacturers of fine lumlrer products must pro\-ide the lca<lership for tl're u'irole inclustry to {ollorv.

It has been liroposecl that this association unclertake, on u nationai basis, lr cleterminecl mcrchandisir-rg-aclr.crtising eflort designed to eclucate tl.re pulrlic, particularly the younger generatior.r, in the splendirl clualities of our products for many an<l r.ariecl uses. Such a prog'ram u'oulcl go far l-revond l'hzrt c.rur regional associatiorrs are provirling in the n'av of special aids to lumber dealers.

One bf several objectives of the program might be to promote practical, low-cost school buildings, constructed largely of wood, to give a real break to the over-burdened taxpayer.

No rnrtttcr hou' impressive ,,ur recent progress in these fie1ds,.r-ro. inclustry can :rffor<l to sper-rcl time reflecting on past gl()rles.

The tinre has come to tunr ()ur eyes to the iuture. Thercin lies orrr oyrprirtunitv for gre:rtest r,ictory, our 6nest hour.

"'l-ltcrc is o lidc in tltc offoir.s of mcn

Ll'lticlt. taltcn at thc .flood. leads on to fortune; Ontitted. all tltc ro1'er. of tlteir lif e

Lr boun,d in sltollozt,s and in rrtiscric.s."

1'<l like to think that \\-iili:rm Shakesoeare hacl the Amer-ican luuber industry irr n-rir-rcl l'hen he s'rote tha"t passirge fronr Julius Caesar. Of course, tl'rat isn't true but the:rxiom applies to orrr ir-rclnstrv :rs perhirps rro othcr.

\\-e are inclebte<l to Dr. James I). Scott for his srlggcstions or-r the course our merch:irrdising-:rdrrertising efforts sl.roulcl follou- arr<i to otir Special llerchandisir.rg committee for rer.ieu'ing these stlgg'esti.lns arid cler,eloping a spccihc olan of action.

- We also orle a vote of thanks to ollr Executive conrurittee for its far-sighted suggestions to guide our unclertakings alorrg constructive lines in the futrrre.

But neither Dr. Scott, nor our \{erchandising committee,

lumber Commemorqtive

A United States postage stamp commemorating the Lumber industry may be issued by tl-re Post Office l)epartment this year if the lumber industry shos's sufficient interest in the idea. It rvould specificallv commemorate the 350th anniversary of the- founding of the first sau'mill at Jamestown, Virginia. Lumbermen are urged to support the proposal by t'riting to l-. Rohe Walter, Special Assistant to the Postmaster General, \\rashington 25, D.C.

(Editor's note: A lumber dealer rePorts that-all thinqs being equal these days-THIS stonrj is aft to be the fist issuctl at the n,ezu 5 cent fostal rate for frst-class mail recently requested by the Administration.)

nor our lr.xecutive committee, pointed up the significance of such a merchandising-advertising program in the light of our expanding national economy.

Here's rvhat I mean.

Our industry-indeed, all America-is on the threshold of a great new era-an era that holds rich rewards for the promotion-minded businessman.

()rrr poirulation has already passed 170 million an<1 by 1970 lill exceecl 20O mil1ion.

Ry 1975, tl-re population count u'ill har.e ballooned to a tretnendous 228 nrillion-a gain of one-tl'rird more people in orrll'alreul hlrlf a generation.

Sulrpose, ir-r the nreantime, our merchanclising ellorts can hait the decline in this country's rzrte of per capitzr lumber consttmption.

Nlind vou, I'm not suggesting that this prograrn u.ill increase that rate-although tl-rat could very n'ell turn out to be the case. I'm merely askir.rg vou to cor-rsider u,hat it u'ould mean to us, as lurnber m:rnufacturers, if this program \\-ere to stabilize the per capita cctnsumpticrlt rate at its present level-213 board feet.

Gentlemen, that would mean annual lumber consumption of 48 billion, 663 million board feet by L975, compared with 36 billion, 400 million board feet today. I'll leave it to you to translate these figures into dollars and cents.

r\ctrrally, these population statistics tell orrly half the storv. The most important age group is the 20-to-30-yearol11s. These are the ages at tvhich people marry. start fami1ies. bul- homes and {rrniiture, begin entering the marketDlace 1n earnest.

- The 20-to-30-year-old segment of our population notv totals about 22 and a-half rnillion ar.rd u'ill remain relatively stahle for the next fcu'vears.

Then, beginnir-rg in tIe eariy lotr0's, it l'il1 unclergo tremendous gron,th ancl continue rising ior decades. I3y 1980, our 20-to-30-year-old age group u'il1 lte a bulging .10 millior-r -nearl_\' tn'ice the l)resent figrrrc.

Think what that will mean in terms of the demand for homes alone ! And the houses these new families buy aren't likely to be crackerboxes.

\\rith u,ages ;rncl lir.ing stancl:rrrls continrring to rise, you c;rn bet th:rt most of these nen hornes u-ill be ir-r the luxurv or near-luxury cl:rss-th:rt they'11 be homes u'ith lots of u'ood, if u'e stnrt selling its zrdvantages the \\'ay \\'e sl-rould immediately.

-\s far as the number of neu, homes is concerned. even the pessimists look for an annnal rate of at least 1.2 million starts in the earlr' 1960's, compared l,ith t<tday's level of about one million units. In the 1970's. annrrlrl home building is expected to hit trvo million units. And for the 1980's, our housirrg experts see a rate of about tu'o zrud a-cluarter milli,,n trnits annuallv.

fn a sense, the jumber industry has only to ride the ti<le

" Babe, that there's phat I call a SOUND FOUNDATION I " observed Paul Bunyan as he delicately lifted up the old house with his pinkie. The Blue Ox grunted. "See them mudsills, girders an' posts? Been settin' there 25 years in the damp an' dark, supportin' 50,000 pounds o' house-an' not a trace o' rot or termites anywhere. Sound as the day they was cut...Babe, sure as you're true blue, that's BAXCO Pressure Treated Foundation Lumber *."

BAXCO pressure treated FOUNDATION LUMBER

{, rVhat else, Paul ? For the past 2 t years

BAXCO pressure treated Foundation Lumber has been safeguarding thousands of \Testern homes against termites and wood-rot. Pressure treatment Iocks in the chemical protection for keeps. And when you figure, Paul, that just

one reprir bill, caused by rot or termitcs, can run into hundreds of dollars-well, why take a chancc ? Especially since BAXCO Pressure Treated Foundation Lumber adds so little to the total building cost-just a few dollars.

Write today for free booklet.

MUDSILLS GIRDERS

@ J. H. Baxter & Co. 1956

of our expanding national economy in order to cash in on a great potential.

Hou'ever. I don't believe the lumber industrv-at least not its most progressive glsrngnf5-1yill be cont-ent merely to coast along. Certainly, our competitors have no sucl'r prans.

Let's take a look at a recent report comparing the amount of advertising money spent in one year by lumber and wood product firms with the amount spent by our opposition.

For every ten dollars of gross sales, lumber and rvood product companies spent four cents on advertising.

The stone, glass and clay products people put up tr,l,ice as much-eight cents every time the cash register recorded a $10 sale.

Metal products n.ent even further, allocating ten cents on this same basis.

Finally, \\re come to the chemical companies, the manufacturers of plastics and other synthetic materials that arc keeping us awake nights. These fellorvs spent a generous 30 cents on advertising for every ten dollars of gross sales -more than seven times the lumber ratio.

Does this explain why the gross sales of chemical comDanies are about three and a-half times those of lumber and wood product firms?

One fact is clear-the industry that pinches on its advertising dollars is only short-changing itself.

Those vu,ho have been less-than-enthusiastic about a national merchandising-advertising program for lumber have suggested that a stumbling block may be the intense regional and species competition in our ir-rdustry.

The question has been posed to me: "Hor. are u,e going to overcome that rivalrv?"

Gentlemen, 'lve're not-going to try to overcome it. We're going to encourage it, because it's a healthy sign, an indication that our industry is full of life and vigor.

A national merchandising program cannot succeed unless there is regional promotion. At the same time, such regional activity u,ill be only a one-lung affair unless there is national promotion to give it purpose and direction.

For example. A fundamental rule of marketing is that the consumer must flrst decide r,vl-rat basic material he's going to use. Horv can you start selling him on one species of wood over another until he makes uo his mind that he's going to use u-ood in the first place?

That first decision is the all-imDortant one. That first decision will he whether to buv u'oocl or plastics. r,vood or aluminum, wood or steel. wood br -asonry,^wood or wallboarcl.

The primary objective of our national merchandising program would be to make the consumer decide on wood. Then, and only then, will the lumber industry realize the full benefits of regional promotions.

I knon' you're all familiar rvith the promotional campaigns for steel, aluminum and plastics.

U.S. Steel, Alcoa and Monsanto, for instance, aren't trying to promote one group of steel and aluminum alloys over another, one type of plastic over another.

They're interested in driving home to the consumer the many places steel can be used in the home and industry, ir-r promoting the advantages of aluminum over other materials, in hammering an.ay at the excellence and versatility of plastics.

That's lvhat a national merchandising program can do for lumber and t'ood oroducts.

Some of our competitors have carriecl this fundamental rule of marketing i step further. Kaiser, Reynolds and Alcoa, the big three of the aluminum inclustry, have joined forces in an initial nationrvide campaign to promote aluminum a'il nings.

These manufacturers realize that the homeorvner. shookeeper and factory superintendent must first be sold on aluminum, instead of iloth or plastic, alr,nings. After the consumer makes that decision. each producer will have a clear field to promote his on'n particular brand of aluminum,

'The Perfect Rx'

California Lumber Merchant

Los Angeles. California

Herer'vith check f or Subscription reneu'al. Your combination of The Gulf Cc-'ast Lumberman and The California Lumber N{erchant is the oerfect Rx for an informatir e. brief-you-up tn ice-monthly.

Armstrong Lumber Co., Ltd. Waco, Texas; Dalias, Texas

and each company rvill be assured a share of the market commensurate rvith its individual selling efforts.

The same thing applies to the lumber industry. There is no conflict between regional and national merch.an'dising efforts. Each complements the other.

Perl.raps some of you are u'ondering rvhy I'r'e taken so much time to discuss certain negative attitucles torvard our mercl-randising-adr.ertising progiam. I mean the fzrct that, in some minds, a national merchandising effort u'ill rveaken regional campaigns, perhaps even cause a cutback in regional buclgets and staff personnel.

Gentlemen, I've mentit.rned these negative attitudes because they need to be identified.

I clon't nlean '\\'e should try to castigate those wl-ro hold such viervs. Certainlv not !

But u-e should recognize the fallacies of their thinking. We should recognize that no one rvho is doing an effective regional promotion job need fear a national merchandising Program.

On the contrary, our regional staffs should welcome such a national campaign as a means of increasing the scope and effectiveness of their own programs.

Before our promotion efforts start to pay off, many other issues rvill arise. Believe me, rve'll be doins ourselves a serious disserr.ice if rve trv to hide such problems. The healthy thing is to bring them orrt into the open and invite solut1()n.

In some cases, f believe rve'll find that actually u'e have no pro'blems-tl.rat the solution rvill suggest itself. In other cases, we rvill have to compromise our differen haps srrbordinate sutue of the'points that seem important to us, in order to advance the good of all.

And that touches on a closelv-related subiect-the question of unanimity. Progress in iny field can-be stifled if all the parties involved insist on |N/c agreement on every ooint.

-

On any job u'orth undertaking, there is usually a difierence of opinion. This indicates that those responsible for planning the project have given it careful study and consideration. Such difference o,f opinion is a sign that those involved are not merely "following the leader" in blind fashion.

And non. to revierv quickly the job before us.

What u'e've been talking about is the need for one big effort-Sales Promotion. To achieve this. u,e need Unitv-. It's Timely, no one can deny that, and the time, of cours-e, is Non..

Actually, such an effort is fmperative, if lurnber is to hold its markets against the assaults of its competitors. \\rhen u'e realize our positicin and undertake the tvoe of merchandising-advertising progranr indicated, the iesults u'ill be Kinetic, a fancy lvorcl for dynarnic.

Merely by coincidence, you'll notice this spells ..SPUTNIK."

Gentlernen, I suggest tl.rat lumber manufacturers have an opportunitl'-indeed, a responsibility-to send their orvn SPUTNIK into the skies.

And this sl.rouldn't be a satellite. no sir !

It should be a full-fedged moon that illuminates new sales opportunities activates new markets . . gives our industry new strength and vigor.

The challenge is ours to act decisively-and notv ! I knorv lve will.

W onderlul Io behold ROCKPORT REDWOOD

Yes wonderful . . . the giant Redwood logs and the quality lumber Rockport produces from them. Always well up to grade. Nothing surpasses Rockport's Certified Dry Redwood Bevel Siding and Finish.

R(lUlIIIS TUTIBER

Soles Agents

O(l M PA lIY

Generql Office, Crocker Bldg., Sqn Froncisco 4, Colif. YUkon 6-0912 Teletype SF-898 9233 Denton Drive, Dallcs, Texos 43O N. Woco Avenue, Wichirq l, Konsos

Rounds Lumber Company is exclusive distributor for Rockport Redwood and sales agent for other leading Redwood mills. Rounds also reptesents producers of top quality Douglas Fir, SThite Fir, Ponderosa Pine and Sugar Pine.

NRLDA's Legol Eogle Tells Congressionol Committee of Need For New Lien Lqws, Tqx Relief ond Other Deqler Aids

Statement of John H. Else on Behalf of the National Retail Lumber Dealers Association Before the Ways and Means Committee of the House of Representatives, February 7, 1958.

Subjects Covered in Statement

1. Amendment of Tax Lien Larv (Sec. 6323 IRC l9s4)

2. Taxation of Cooperatives (Part III, Subchapter F of Subtitle A, IRC 1954)

3. Tax Deduction for Home Improvements (Part VII of Subchapter B of Chapter l, IRC 1954)

4. General Income Tax Relief

Mr. Chairman and Memlters of the Committee:

My name is John H. E,lse, and I appear before this Committee on behalf of the National Retail I-umber Dealers Association and its 33 State and l{egior-ral Associations. The brief recommendations u'hich f,rllou' rvill not. in our ooinion, result in any loss of revenrle. In fact, they should biing abottt an increase in revenue, if enacted into lau'.

FEDERAL TAX LIEN

(Sec. 6323 IItC 1954)

One of the purposes of my irppezrrance today is to urge actitin on legislation pending in 1,6u. comn-Littee u,hich lvould c()rrect :rn inecluity existing in the present l:rrv rellttlng to Fecleral tax liens as they allect mechanic's liens perfected under State larv.

For a number of years, lun.rber dealers, mechanics and otl.rers u.l.ro furnish rnaterials or lalror to improve real propertv have been confrontecl rvith the fact that rrotice of a lien for Federal taxes does not har.e to be filec1 to be valicl as against mechanic's or materialmen's liens.

As a result, there is no l.lry for a firm or l)ersorl funrishing material or laltor to impiove a property to rleten.r.rine, frorn public recorcls, the existence of a Fecleral tax lien against said property.

You can readily see that this sitrration can a.ncl rloes canse many hardships and ineclrrities, und places a supplier of materials or 1ab<.rr in the positiorr of n'rateriallv enhancing tl.re value of a piece of property ancl, er.en aftcr drre cliliger-rcc in checking public records, to find that the Fecleral fl()vern- ment has a lien for t:rxes on tl-re same prol)ert\'.

In such instzrnce, the supplier of materials or lalror is lrlacerl in the lrositi.rr of being rrtralrlc t() receive |;rl.rrrerrt for such improvement.

The tax lien ltecomes elTectir-e fronr the timc the :rssessment is received in the director's olllce.

This places the government in the position of becomirrg unjustly enriched at the expense of those rvho furnished nreiterials and laltor tri imltrove the propcrty sold to satisfl, the tax lien.

At present, the lau' reryuires the gor-ernrtrent to give notice of a tax lien lrefore such lier-r lreconres valid as agltirrst mortgagees, pledgees, purchasers, zrnd judgment creditors (Sec. 6323 IRC 19.5.1). Unfortunately, the sal.ne recrrrirenrL-nt does not exist in the lau- to require notice,,f thc tux lien as against the holder ,,f a mechanic's or materialmen's lien, although such lienor has, bv improvir.rg thc property, enhancecl its value.

It is :rs reason:rlt1e to re<lrrire the same acti()11 lty thc Fecleral government to make the tax lierr effcctive and r.alicl against a mechanic's or materialmer-r's lien as is reclrrire<l for mortgagees, pledgees, lturch:isers and judgn.rent creclitors.

\\'e do not believe that the Congress ever intcnde<l that the Federal government should become er.rrichecl zit thc expense of innocent l)ersons u,ho, rel).ing rlpolr public records, and after using diligence to determine the existencc of_ liens, furnish materials to impror.e the proltertv of another.

\\t'e do not belier.e that our recommendation u'ould. i{ enacted into larv, place an undue burden upon the Ir.rternal Iter,'enue Serr-ice, and it l'oukl stil1 permit the government to enhance its lien after a routine notice of sucl.r lien is filed as is presently required in other instances mentioned.

Tl.re committee nou.has be{ore it H.R. rl51 and H.lt.5281 u'hich l'ould accomplish the action requested.

I am informed that the America.n Bar Association last sunrmer took official action enclorsing the principie similar to tl'rat contained in our recommendation. I am also inforrned that a representatir-e of the Bar Association tax section has appeared before your committee at these hearings ancl presented the l3ar's recornmendation to correct this inectuitv.

I respectiully urge tl.ris committee to carefully study tl-ris proposal and to take far.orable action thereon. I am confident that upon examination of the inequities in the present la\\r, you u.ill corrclude that action is necess;rry to make the lau's relating to l'ecleral tax liens equitable and fair to everyone, including the Federal go\.ernment.

TAXATION OF COOPERATIVES

(Itepealing Part III of Sul>chapter F of Sul;title A of Internal Itevenue Cocle of 195:l)

For a nrrmber of vears taxpaying businesses, including retail lumber and brrilding material dealers, have had to conrpete u'ith cooper:rtives rvho have had the advantage of a favorable tax treatment.

The fa','ored positi<tn of coolteratir.es in the preserrt tax lan creates a compctitit'e adverntage that is destmctive to frrlly-taxerl c{,nil}anies.

I"usiness men have a right to expect fair treatn.rer.rt at the har.rds of the Congress.

Earnir-rgs of all competing business corporatior.rs shorrld be taxed under the santc tax rules.

Cooperatives should l)e ta-\ed at regular corpor:rte rates at the corporate level.

Itquality of opPorturrit-y amons ltrrsiness penclent rrpon eqrrality <-lf t:rxation. Uncler the firn.rs is depresent larvs this dt.res not exist.

()ur rration is norv faced rrational ciefense.

u-itl'r increased expenclitnres for

It is tirne tl'rat n-e re-cxantine oltr tAx lal.s to rletermine u'hether everyone is carrving his fair share of these increase<l expenditures ancl ihe'iost of g'overnment.

-\n objective appraisal can lelrd to r,nlv one conclrrsionthat u'e sl'rorrld:ill cirrrl- r,ur fair share Lf this tax brrrclen. .\t present this i. rrot tite c:Lse.

81' taxing' c.ooperatives on the samc basis as other ltusirless corpor:rtions, the Congress u.ill assrlre irll lrrrsiness firms that they can c()mpete i,n lr fair and eclual ltasis nncler ()t1r ta\ l:iu's, ancl tliat each is lrearir-r;1 his share of the cost of gor.ernnrent.

\\'c re.spectfullv rrrge this con-rmittee to apDro\-e legisla- tion to eliminate tl.re tax iar-oritisnr l.hich noirl exists in t,rrr present tlix lzrn.s alTecting cool)erati\-es.***

TAX DEDUCTION

FOR

HOME

IMPROVEMENT

(Amerrcline I'art \,'II of Subchal>ter ll of Chapter 1 of L'rternal lteverrue Code 195.1)

-fhere are so-er:rl bills (H.lt. 9611, 235, 23tt, 5899) before this comrnittee l'hich tvoultl, if erracted into 1:ru', pennit honreol-ners to deduct the cost of home im1,1,y1-snlcits, up to lt specifiecl maxir-nunt. for incorne ta\ purl)()ses, ofTere<1 ai an incentive to the honreou.ner to keep hi.s homc in good reo:rir.

'l )rrrins. and follou,ins \\-orld \\-ar II ancl thc I{orean \\-ar, manv fanrilies prrrchased homes n'hich to<l:ry :rrc in-

Developed

ond merchqndised for

LUMBER ond BUIIDING MATERIAT DEAIERS rhe rrew RyIoc/t, ALUMIIIUM SLIDING U'TNDOTT

Sculptured Beoufy' Rugged, Duroble Consfruction' Eosy Hondling in o Complete Pockog e, Foclory Assembled' Glozed qnd Screened ' Reversibfe Sfide ' Competitively Priced' /Vleefs F.H.A. Sfqndqrds

Distributed exclusively lo deqlers by these* wholesqlers:

BUII.DING MATERIAT DISTRIBUTORS, INC.

Fresno Socromenlo 5on Jose. Stockron, Colif.

T. M. CoBB C0.

Los Angeles. Son Diego, Colif.

MORRISON.MERRITT & CO.

Boise Pocotello Twin fclls, ldoho

Solt Lqke Ciry, Uroh

Iflonufoctured bY

REYNOI.DS ATUMINUM SUPPTY COMPANY

Fresno Los Angeles. North Hollywood. Ontorio Socromenlo. Son Diego. Son Froncisco, Colif.

Porllond, Oregon

M. TRUMBO CO., INC.

Eugene. Portlqnd. Solem, Oregon

WESTERN DOOR & SASH CO.

Ooklqnd, Colif.

For prices and immediate delivery contdct the obove wholesofers. (*As production permits distribuiors will be oppointed to serve odditionol qreos.)

RYLOCK COmPAilY, lf D o 2485

wAsHrNGroN AVENUE saN LEANDRo, cArtFoRNtA

Greoter Volume ond lncreosed CATAVERAS CEMENTS Prof its with

zrdecl.uate and many of rePalrs.

Over one-half of the their orvn homes.

u'hich are badly in need of major families in the United Statcs own

To prerrent deterioration of these homes and to er-rable the homeou'ners to expand and upgrade their homes, thereby preventing future slums, s'e should, to the exteltt possilrle, encuurage hc,me improvements.

There are several proposals before this committee r,vhich u.ould offer the average horneou,ner some inducement to kcep his l-rome in good repair, by permitting him to deduct fror"n I'ris income tax a pclrtion of the cost of such repair. We belier,e these bills merit careful consideration.

We do r-rot believe that this legislation rvoulcl result in a revenue loss. It is our considered opinion that the stimulns u,hich this legislation u'ould proyide in the home improvement business, inclrrding the increase in the use of materials ar.rd labor, u'ould more than of1'set ar.ry lclss of revenue from the homeorl,ners n-r:rking the improvement.

Construction represents a very important segment of the nation's ecorlomv. Arr importaltt part of the c<tnstruction picture is tr.r be found in the home-improvement fielcl.

When we mav be faced u'ith a sagging economy or the possibility of a iecession, an\. stimuliri giver-r to the l-romeimprovement lrusiness u-ould plav an important role in bolstering thc general economy.

\\''e urge vorrr careful cor.rsideration of tl-ris proposed leeislation.

GENERAL INCOME TAX RELIEF

The thousands of retail lumber and building mlLtcrial dealers of the nation join otl"rer business firms and indivi<luals in their belief that income tax rates are excessive ancl should be reclucecl at the earliest possible tinte consister-rt n'ith our goverumeut's demands fcrr revenue to pror-ide ar.r adcquate n:rtirtrral defense and to continue the neccssary frrnctlons of government. Present high income tax rates stifle initiative :tnd discourage the expansion of business.

\\re are hopeful that :rrry additional experrtlitures found to be trecessitrv for defense can be pror,idecl u'ithin the framen'orlt of :r liallrnced budget.

Hundreds of lumber and building materials dealers are cashing in on the popu- larity of Clahveras qriality cements. Calaveras gives you a full line of cements underone brand name, from a single source of supply:

To acconrplish this, a re-apltraisal of mar.rv of the nondefense itenrs ir.r the ltudget rvill undoubteclly have to be made to elinrirrate or postpone those programs rr'hich, although thel' may be desiraltle, are not as urgent and as important at this time as an aclecltrate defense.

If the Congress in its u'isdom. l:rter in the session, determines that some general tax relief, or tax rate reform, is lrossible, then u'e are hopeful that the Congress rl'ill approach this issrre in a bipartisan mernller u'hich u.ill have the n.rost beneficial e11ect upon the entire economy of the natirin, taking into consitleration tl're circumstances rvhich exist at that time.

In considering t:rx relief or adjustment, n.e believe that it u'oulcl be ill-adr.isecl to consider Diecemeal tax reduction by granting discrimirrat,,rr- relief io particular groups of taxt)avers.

Top quality Calaveras products give you another advantage-rapid delivery to all parts of Northern California (and in the case of Calaveras white, throughout the eleven 'Western states). Start stocking Calaveras today!

\\thatever tax rclief thc conrmittee lray see fit to provide should be equit:rbl\. sl)read across the board, both as to inrlivi<lulrls and c,rrp,,rirti,,rrs.

On behalf of the 27,000 retail lumber and building material dealers of the Nation, I respectfully urge this committee to carefully consider these recommendations.

1. Amencl the tax lien l:ru'to orovide that the tax lien is rrot valid as agairrst a mechanic's or materialmen's lien unless notice of thc tax lien is filed.

2. Taxation of cooDeratives on the same basis as other corporation s.

3. Income tax clecluction for home imorovements.

4. Ceneral tax relief.

Tn conclnsion, I n'ant to thar.rk the Cl-rairn.rar.r and the members of the comrnittee for this opportunity t() appear before you and t() present these recommendations rvhich ;rre extremely important to orlr inclustry.

THE wEtDwooD PANET PARADE display helps manager Don Edwards (left) show his customers over 70 types and finishes of beautiful Weldwood Paneling in sizes large enough for them to visualize the finished walls in their own homes.

Here's a sales tip for dealers who are looking for new ' :uses for some of their present product line. Sisalkraft Moistop, generally sbld as a perlnanent vapor barrier, can also be scild for irrigation check dams. Moistop is a poly-

,ethylene:Sisalkraft combination which was introduced to dealers list year. Because of its comparatively low price, the farmer can pulghase enough Moistop to set all of his , dams at-the beginning of the season. Since the dams can be raised,:or lowered, during consecutive irrigations, they inay be left in pl,ace all season, thus eliminating costly re-setting. Farmers in Nebraska and Texas who used - Moistop last year reported cutting their irrigation labor -. cos'ts as m,uch as 2/3 for the season. Moistop comes in

I roll Jorm in widths up to !)6/. ^

$$$

Sales procedures proved profitable in one field often can be used successfully in other fields. So readers might find interest in this:-

displayed on self-service gondolas which are manufactured by the Compton wholesaler. Hazelton Hardware has been a pioneer in self-service merchandising for the hardware and lumber.trade. Starting several years ago, the firm found a demand for manv additional items in visible pack, To satisfy this demarid it was soon found necessary to establish a separate packaging division to repack the merchandise of other suppliers. The packaging division was later changed to a manufacturing division when the fabrication of display islands was added. Catalogs and illustrations were fciund inadequate to successfully present the firm's mercha-ndising plan, so the mobile display unit was planned. John Cate, Hazelton salesman who had specialized in self-service promotion, was placed in charge of the project.

Complete even to the kitchen sink, the tq4iler has halfisland displays along the walls simulating an aisle in a store. A 3KW generator mounted on the truck is remotecontrolled from the trailer. This power unit furnishes current to operate the fluorescent lighting and air-conditioning unit in the trailer. Power outlets are provided for lighted displays and for demonstrating small power tools as well as.operating the electric coffee maker.

Dwayne O. Larson (left), owner-manager of Wilming- ton Hardware, Wilmington, Calif., and his power tool buyer Jim Jarosch with WEN Nd. ,1O-W Self-Merchan- ' diser-Power Tool Display Board. On the Board are four leaders of the WEN iine of electric power toolsa "Quick-Hot" Soldering Gun, power Sander, power Saw and a power Drill.

' From this one small compact display costing $55.88 complete with its tooli, Wilmfi ion Hardware sold $931.85 worth of WEN items in 90 days. And Wilmington still has the Board-;is still selling tools-stil'l banking profits. Noyes Hardware, -, SwampsCott, Mass. rtported $84Z.SO. .Others did nearly as well-Terriffic turrlovers, arenit they--on the small investment-and small space required?

' Says Mr. Larson of Wilmington Haidware (he's also president of Pacific Southwest Retail Hardware Asiotiation), "WEN No. 10-W Boards make new power tool customers, sell new items to old customers." WEN No. 10-W Po,wer Tool Display Boar'ds and electric power tools (there are now 11 items in their line), are available from WFN PRODUCTS, INC., 5808 Northwest Highway, Chicago, Ill., and their jobbers. Wilmington Hard- ' ware got theirs through American Wholesale Hardware Co. of Long Beach and Southwest Hardware Co. of Norwalk,California.

$ $ $

Cornpton, Calif.-P. B.. Hazelton Wholesale Hardware has recently put on the qoad their "Mobile Sales Room." The unit is now calling on hardware: stores and lumber yards in Southern California; it will also travel in Arizona, according to Howard Padrick, sales manager. A complete assortment of "visible-packaged" rnerchandise is $ $ ',.$'

Forty basic "Peg-Board' fixtures packaged in a complete home workshop kit are offered by Masonite Cor'ioration as a conveni'ence to retailers and customers. The assorted inetal fixtures, which fit the r/sn' "Peg-Board" panels so popular for home toolboards, come in a cardboard box V'x3n'xlOfr", designed for easy stacking on conventional-sized shelves. Six kits are packed,in a standard carton. The suggested retail price, $2.85 for the 40 fixtures plus 27 hook stabilizers and eight panel mounting spacers, is the same that the customer would pay for the items if bought separately. Dealers'profits, however, are improved because of. the less handling inriolved, and the sale is for 40 fixtures rather than a feweg number. Included in the package are 25 single hooks of various types, two double hooks, a multiple tool holder, two shelf brackets, two plier holders, four loop-type tool holders, four clip-type holders, plus the hook stabilizers and mounting spacers.

WilI\DTII{G - I\ATHAI\ COMPANY

ll

564

2l85

Ofices

A lumber friend wrote us that he thought one of the best jobs this journal is doing is making better neighbors of lumbermen. A fine thought, and one that is appreciated.

When you make good men good neighbors, you have done much for them, for the industry they serve, for the business they are in, and for the territory they serve. And when you make them better neighbors, the service they render is that much better.

Bruce Barton, in his splendid book, "What Can A Man Believe," says that: "Faith in business, faith in one's self, faith in other people, faith in the country-this is the power that moves the world."

The phrase "faith in other people" is one of the prime

elements that will make lumbermen better neighbors. "Faith,in your competitors" might well be added to the list. For truly, competitors are the life of trade, the spice of life, a great constructive element in the life of every business man.

Without competitors, the average man would just be jogging along in an ever-deepening rut. Your competitors are what keeps you on your toes, seeking ways and means to make your business more efficient.

If justice were done, every Thanksgiving day the sucessful merchant would send a card to each competitor that reads:

"Thank you

for keeping me alive and on the ball." For your live competitors are good neighbors.

Promofion lor Jerry Clough

From "Splinter Sticker" to "Ofnce Sales" is the assignnrettt given Jerry Clough, rvellknorvrr y()1111g lumberman in the Southern California area, r,l'hen Allan Hu11', l-readman of Huff Lumber Co., Los Ar-rgeles, annorrncecl the pronrotion. Jerrl- has a rvellrounrled eclucation in tl're lumber business, har.ing spent his earl1. <1a1-s in the yard with the San Peclro Lrrmber Co. He later u'as assigrrerl to the shiplring rlepartment before joining the operatic.rn staff of a Sotrthland rvholesale clealer. His exuerience covers all l,lrases of rvlrolesale -r'arrl- rlistributior. shipping and sales. He is u'ell-clrralifietl for his ne\\' post u'ith HulT l-rrmber, one of the leadirrg t holesale organizations in the Los Angeles territory.

SCRTA Seeks Informotion on Stoder Boqrds ond Decking

The Lumber Grades committee of the Soutliern California Retaii Lumber Assn. is seeking certain infornnation from its members abr>ut Starter Boards and Roof Decking stocks solcl in Southern California to be rrse<l in its negoti:itions rvith the various Llrrilding Departments regarding use of the rrroclucts locallv.

Yucccr Volley Ycrrd Joins SCRTA

The Desert Ruilders Emporium, P. O. Box 805, Yucc:r \rallev, Clalif., has joinecl the Southern California Itetail l,ttnrlrer Association. Orrie Hamilton reportcd -]an. 30. The officers of t1-re retail yard arc X{ortorr N. Rosenbaum, o\\.ner; Sol 13osscl, y:rrtl manager, and Sam Rosenbartrn, sales manager.

Deqler Heqds Kiwqnis Club

La Jol1a, Caiif.-Burt A. N{cKinrrie of l,a Jolla, manager of the Point J-oma Lumber Ciorrpany, San l)iego, rvas installed January 11 as president of the Point Loma Kiu,anis Club :r-t the annnal dinner.

Hqrdwood Meeting April I

t Seattle, Wash.-The next meeting of the Northu'est Harclrvo<-rtl' Association has been scheduled for April 11 and 12 in Seattle.

TTaif BUYTNG oFFlcEs ore locoted ot REDDING 99HighwoySouth . UKIAH P.O. Box 92

The best-dressed doors wear Masonite Dorlux

Agu

l'lV olaunife Shrul

Bf le Siaa+rc not guaranteed---Some I have told [or 20 years---Some Less

A Quick Sqle

It was in one of the national parks. There was a toll gate at the entrance to a road, and there the toll-gatekeeper coIlected a dollar from every auto that entered.

He was standing there one day when he heard a rattle and roar and, stepping out of the little toll-gatehouse at the

ilAf,gglCTUN:Rg

OF OtD GROWTH DOUGTAS FIR SUGAR AND PONDEROSA PINE mt1ls

AT c tEN DAIE, OREGON

side of the road, he saw an old Model "T" Ford coming. It was rattling and roaring, but coming at a good rate of speed. There was a man all alone in the old car, and when he got within fifty feet of the to11 gate, the keeper realized that the fellow was paying him no mind at all, and evidently had no notion of stopping.

So the toll man stepped as far into the highway as he dared, and sticking out his arm as a stop signal, he shouted -"ONE DOLLAR." The driver slammed on the brakes. The old car went into convulsions as the brakes grabbed and slipped, and then, with a shrieking of rubber and old iron, the car came to a sudden stop. The driver hopped out and walked back to the toll-gatekeeper, and said:

"Mister, I don't know who you are or where yoll came from, but you have done bought yourself a car."

Adminisfrotion Officiql Spells Out Government Policy on Timber Sqles

.\ lriqlt .\rlnrili:1r-lLti,,rr,rlllci;Ll .pc11erl out iof tlrc llrst lltrt' irr rlt'tlri1 -\grit'ttllrrrc l)cprtrtrrrrnt lr,rlicics orr l:rti.rr;rl i,r'r'st tirrrl,r'r-s;rlt's lrrrilrlt'nrs ir,ln rrlrlclr tlrc lrrrrrlrt'r'ir. rluslr-r' is st'r'kirrg rclici.

.\ssi.1;rnt .\grictrltur-t' 5r't'rtt:rrv I-riin I-. l'rtcr:r,rr. rcslrott:il,lt i,,r' U.5. lj,,r', -t 5. r'rl,'. ,,1,1't-lttiott:. l,rltl tltt' l()57:rrurrrlrl nrtcting ol-tlrc \rLti,,n;Ll l-rtrrl,t'r Il:Lrrrri:rctrrr-tls .\..,,t'j;rti,rl tlr;tt thc ['51''S i. u',rr1<int torr;rr-rl "thr., rn.:t irlt:rsir t' 1rr-,rriucti,rr t,i tlrllrcr' ;rrrrl the' nl()st irl('ll:ivc rrtilizrrti,,rr ,,i tlt;it gr()\\ 1l tlr:rt i: ir11;lil:ll)1c."

"It is,)ltr l)tlrl)()s('t() ollcr I'r)r-sir]r thc irrll trll,,ivlL1,lt,t'rrt ,,rr eiLch rr,irl<irq circle u lrtr-tr t'r- 1lrcrr :trt' l,rr_r'r'r: rr;urtirrg' tlrr' tirnlrcr-." lrc rlt'clrLrcrl.

"lt is r,ttr l)Llt-l)()s('to rlcvt'lr,1r tirrrl,t'r lrlrpr':LislLl grr-,ict-rltrrcs :rrrrl:Lp1rl-r'llrt'rr.r, ils t() 1rr,irtrlc lr ilrir rrr;tr'lict r':Lluc to tltc !()\ ('r-nln('lt1 ior llrt' titttlrcr s,,lrl lntl :ur ,)lll,ot'trrlilr lr) lrur-t'llLsers 1() nr:tl\('lr rt':rs,,nrrlrlr'1rrolr1 on tlrt'ir- purclt:r.t's.

"It is our objective to make our timber sales contract as specific, precise and understandable as is required for the conduct of the timber sales business."

I'clcrson ;rsscrtt'rl th;rt " l'ort'st St'rr icc tinrlit'r n ill rro1.

15'O ROYAL BOULEVARD, GLENDALT 7, CALIFORNIA DIRECT MILL SHIPMENTS Rail r Truck-and-Trailer CHapman 5-5501 ll, zt

For Behfer Service on the Pocific Coosf

Phone Your Neorest H&M Office

Regfonol Ssfes Ollices

be offered at distress prices below current fair market value," but on the other hand:

"As long as there are operators ready to purchase national forest timber at current fair market values, that timber will be offered for sale up to the current ability of the Forest Service to prepare timber for sale within allowable cutting limitations and to properly administer sales made."

fn connection with proposals that government-owned forest land be exchanged for private forest land flooded by federal reservoir projects, Peterson stated:

"Many other landowners have their properties taken for public highways and for other uses. They are not compensated in kind. They are compensated in cash.

"We in the Department of Agriculture believe that the policy of compensation other than by the traditional methods would not be in the best interests of sound management of the public forest lands."

The Assistant Secretary said the government and lumber-

men have many joint objectives, including the maintenance of a "healthy, prosperous, progressive" forest products industrv. and "broad and permanent markets." Another joint goal is to maintain "public acceptability of wood as a building material and as a raw material for manufacturing processes," he declared.

Sisolkrofl Tronsfers Wilson to Oregon

American Sisalkraft Corporation's western office in San Francisco announces that Robert D. Wilson has been appointed Oregon area representative after four years' experien,ce in the Southern 'California district. Originally from Marysville, Washington, he and his wife are pleased to return to the Northwest. Wilson will work with buildingmaterial dealers and distributors and industrial markets who handle A,merican Sisalkraft's expanding line of waterproof papers and plastics.

Speciofizing in fruck-and-froller ond Roif Shipmenfs . .

Old-Growfh Bond-sown REDWOOD from Boiock lumber Co., Monchesler

Old-Growth DOUGTAS FIR from Spocek Bros. Lumber Co., Monchesler

Precision-trimmed STUDSDouglos Fir o White Fir o Redwood

REDWOOD POSTS clnd FENCING

FRED C. HOLMES LUMBER CIIMPANY

Fred HO[llES/Corl FORGE

P. O. Box 987

Fort Brcgg, Golif.

fWX: Fort Brcgg 49

Phone: YOrktown 4-37W

Wholesole Only

Souihern Californiq: Russ SHARP I I 194 Locusl Ave., Bloornington

Phones:

Los Angeles: ZEnith 49i15

Colton: TRiniry 7-O33O

Centrol Colif. Dry Kiln Club Stqrts Yeor With lmportont lleeting of USP's Plqnt

The first 1958 meeting of the Central California Dry Kiln Club n'as held at the Bear Creek division of U.S. Plyu'ood Corporation, Anderson, Calift-rrnia, January 10. The all-day meeting was organized by Bob Keeling, of tl-re host company, and the Western I)ine Association, Portland, Oregon. James C. Anders<-rn, industrial engineer of the W.P.A., u,as in charge.

The morning classroom session was held in the conference room in the offices of U.S. Plyrvood, rvhen Mr. Anderson talked on "The Application of the Fundamentals of Quality Control to Lurnber Drying." At this session, Mr. Anderson

also outlined the procedure to be follorved during the afternoon r,vhen electrical moisture content readings r.vere taken of lumber on the dry chain.

During the afternoon classroom period, the rnoisture control readings n'ere recorded in prepared charts to show "Cumulation F-recruencv Percent of Lumber Less Than Given Moisture Conteni." The electrical moisture content figures rvere also recorded on clata sheets for use in Control Charts. These figures rvere then entered in Control Charts to shorv Average (X) moisture c<>ntent of each sample and the Range (R) of moisture content.

Western Pine Association Research Note No. 4.412 nas used as a text. This Research Note and a supply of suitable forms for starting a quality control program are available from the Portlancl office.

Appll.ing the Control Chart Method to lumber clrying ri'ill aid the kiln operator in controlling the drying process rvithin acceptable prescribed limits and in presenting this information to Nlanagement in a clear but brief manner. The use of control charts enables the kiln operator to predict trends and thus anticipate and correct "the lack of control" before it becomes serious.

Kiln drying can be more than loading and unloading kilns, and opening and closing valves. The Control Chart Method helps the operator raise kiln drying to a science.

The U.S. Plyrvood company provided a sumptttotts primeril> "lunch" at the Chuck \\''agon, I{edding, after rvhich a motion oicture on the use of plvu'ood in a modern home was shown by Doug \IcClary'.rf L'.S. Plyrvood Corp. Ken Morrolv, general manager, u'elcomed club members to Anderson and invited them to inspect their net', modern sau'mi1l.

Future meetings of the CCI)KC are scheduled as follorvs: Sacramento Lumber and Ilox Co., Woodleaf, betu'een late Spring and early I.'a11, perhaps the July or September meeting; I'aul Bunyan Lumber Co., Anderson, sometime be{ore or after tl.re hot stlmmer r,veather, probably the May or November n.reeting.

President Elmer Johnson, Winton Lumber Co., adjourned the meetir.rg at 5 :0o p.m. a{ter the class-room exercise on the use of Control Charts, reports Harvey H. Smith, SecretaryTreasurer, Central California Dry Kiln Club.

The Southern California Lumber Seasoning Assn. rvill host the annual meeting, I\Iay 8 and 9. The program being olanned u'ith the Southern California Retail Lumber Assn. and the Furniture l{anufacturers Assn. of California will be buiit around furniture manufacture and tl're lumber retailer's viervpoint.

tMA Enrolls Compbell Yqrd

The Campbell (Calif.) Lumber Comparry has been enrolled in the ranks of the Lurnber Nlercirants Assn. of Northern California. E. M. Arencls o\\:ns the retail yard.

FART TESTED

... by yorrr Custorners Who Demand I'leqller-tight Roofs-[ase of Application-Economy

CORRI|GATEO GATYAI{IZED STEET ROOIIilG-

The farmers' own uoice oJ approual-that's the endorsement behind CECOROLL Steel Roofing-and it adds up to quick sales for you. Look at these customer benefits: CECOROLL can be applied in one-half the time of sheet roofing . . saves materialthere are fewer laps because the rolls come in one big piece 31'long. Result: Lower cost. CECOROLL fits tighter, too-mastic has been bonded to the sealing edges at the factory. The crimped edges lie flat against the wood, so nails ean be driven all the way home. Sell CECOROLL-for fast turn-over-bigger profits.

*Patented

BEGAUSE 5 9TIDG55

Noils d,rioen t{,ghtlg arch lhe roofing slightlg. The bridging arch actually makes the structure atronger. And the long 31' length of Cecoroll stiffens the building even further. Futl roll 30'x 31'. Half roll 15'x 31'.

weathe.-tight CECOROLL is used as roofing andsiding on all types of fa.m, poultry and industrial buildings.

Hoo=Hoo Club 2 Chofts Course fior the 1958 Lumber Yeor

:;, Tools for Boys was ori the agenda right at the top of the i:list when.the 'board of directors of Los Angeles Hoo:Hoo ' 'g"b 2 rnet January 2, at Rod,ger Young Auditorium to formulate plans for the balance of the fiscal year with

i, Harry Boand, president oI the local fraternal organization.

: ,Three units of equipment have been installed at the LeRoy

1..1 Boys' Home, an instructor has been employed for 1958 to teach the woodworking course, but hand tools and supplies l"have not been secured to start the classes in the proper .i:. lnanner,

is where YOU-each and everv lumberman f;'flgu1trern California-en_ters_ the picture. Herewith is a of the nebded supplies. Look it on"r attd please arrange

tn list to

furnish orie'or two.of the items. Then call Harry Boand at LOrain 4-2695 oq Don Braley at LUdlow 3-3441 and arrangements will be made to pick up the articles donated. -;--!r-rr-----t

LEROY BOYS' HOME WOODSHOP HANDTOOLS AND MATERIALS LIST

l2-'t" Clomps

8-Wood Clonpr

ts-Jocfr Phncs-(hond) lO" ot 12" stonley or cquct I

l2-lty Squores, 6".

6-fry lquores, lO"

6-Lcrgc Srcel Fromingi Squores

z-S.b,Wood Augcr Bitr (oll sizor)

tl-Brqccr For Ssmc

4-Yonkrc Dfilb, t1a" Chuck (hond)

2JSd3 Twirr'Drilb for rsrnc, l/4" Size:

4-Counr.laink3

l2{lqw Hommcr

5.{iolleis, Wood or Rubbor.

Arrorred Filor-rriongle, f,ct, rcrpi, bortodi

Arorled Cfiirels, Gougee

fGoping Sowr,6"

5-Coping Sowr, 12" '

5-Rlp 6owr (hond) #t Dirsron, or cquol

6-€rorccut iqws (hqnd) #7 Dirlton or cquol

4{r_oscut Sowr (hond) #10 Dir.ton or. rquol

6-Filc Clconcr

l2-irccl Dividcrs

l2-llock Plsncr

2-S.r3 Dowcl Jigs

2-Dcprh Googea I FBevel Squcrcr

lo--8cnch Brurhes

l-Ftoor Brurh

4-8ock Sowr

l-Srecl mitrc box wirh bocl cow (good)

8{Wood rcrcw) Screw Drivcrr (Yoikcc tsirr rypc) |

{-Ouridc colipcrr I

{-lnridc colipcrr

2-tin rnipr - I

2-Srnoll pinch bcrr I

2-lorgc pinch borr t

l-Noil pullcr

2-Plicn I

FK&E 8'Wyrcfocc rtccl tope rerlr

i-SJ t3t *iOt a-er..nlcc Honons chircL with l2O-B bitr I

lFDrewing bostdt 24'x18" (rofi wood) or plywocd I

l8-l.cquorer 24" ploin oncr

l8-3O"{" lrionglcc

lE-f5 Trionglcr I

l2-Pkgr. Thunb lsckr I

lFlzu Scalc ruler wirh 4 sidrt (f,ot)

IFProtrociorr I

6-S.t3 Droftlng roob I

Slverol gros of voriou: gtilr+ond pcper rhccts

4r5if--pollorcs eqch of viriou: sizc cbmrnqn ond finbh noilr I

The next golf tournament and banquet has been scheduled for the Clock Country Club in Whittier on Telegraph Road. The date is March 2l and the evening entertainment

Cilay JErywr & Compaxly J Wghrr

will be devoted to films featuring the History of the Los Angeles Dodgers in color. This will be a real sportman's affair and all Hoo-Hoo members should come meet their major league team. These films are timely and will highlight many of the games played in the past by the Dodgers.

The steering committee set June 6 at Inglewood Country Club for nominations and election of officers. The nominating committee will be members of the advisory group attending the Rodger Young dinner, which included Greg Lagutaris, Don Braley, George Clough, Jerry Essley, Wayne Wilson, Harry Boand, Harold Cole, Larry Weiland, Harvey Koll, Don Bufkin, Jim Forgie, John Osgood, Joe Petrash and Ole May.

It was decided that the dinner dance will be held during the summer and will be a western affair with chuckwagon cuisine.

Gelotex Appoints Lynn Sondberg Mcnoger of Forestry Division

Appointment of Lynn Sandberg as manager of The Celotex Corporation's Forestry Division is announced by Henry W. Collins, president. Sandberg will headquarter at L'Anse in Michigan's lJpper Peninsula and will be in charge of a planned forestry program for the corporation's 242,M acres of timber and timber land in the L'Anse area. The company has under construction there a plant for manufacture of fiberboard products.

Celotex, a leading manufacturer of a wide range of building products, purchased the Michigan tract in the Spring.of 1956 as part of a $22,000,000 company-wide plant expansron progfam.

The company is now the world's. largest producer of insulating fiberboard. The new plant will expand fiberboard capacity more than 20/o.

't-li

Deqlers Cooperoting In NRLDA-NLflIA Test Shipping Progrom

Bob Brown, Notionol Retoil Lumber Deolers Associotion

i.SUBJEGT:

Prosress Report TEST SHIPPING PROGRAil

dealers, and 101 lumber mills have signified their desire to

gooperate in the progiam to further-develop this money-

saving metllg{ of shipping lumber which officially 6egan

August l, 1957.

.,

;".'

l. Use of 3'wide units has worked successfully-for sev-

*,11 dealers..since this permits long lengths to be tiken from

a boxcar with an 8' door oDening.

11

l.:with

only a 6'door opening and could be the answer to many mills' loading problems.

condition, they are so advised; and when it arrives in bad condition, we give them the probable reasons for this. They are making fine progress in perfecting their loading methods.

2. We are advising the railroads of the problems and asking them to "take it easy." The Association of American Railroads has a vigorous campaign, aimed at operating personnel, for easier car handling.

3. Your National Association, at the request of your Materials Handling Committee, passed a resolution recommending the plug-door boxcar to all railroads. All Class I railroads were sent a copy of this, and we feel that it had a good effect. As the result of our action, many other Allied Trade Associations have taken similar action, all of which will undoubtedly be reflected in a higher percentage of double door boxcars verv soon.

i;,

split cars of unitized lurnber.

4. Use of graduated size rollers, U', €', and (', to roll the stacks from the ends of the car into the doorway has worked successfully since it puts the lumber on a slant and makes it easier to push.

'

5. Use of kiln iars in place of rollers is working very well for a few dealers.

l oped for fork trucks that enable them to reach into the ends

'.

,

-

able for most dealers; so as these new fueas develop and

p_r_o_yg 1uc_c_e9qfu! we will pass along the details to you.

WHAT HAS THE TEST PROGRAM PROVEb?

.'

unloading time for all cirs on which we have ieceived r1-

:

ports is four hours and twenty minutes. Considerine the

fpct that most of the reports were from dealers who-were

:'

4. NLMA is encouraling additional mills to cooperate in the program. One of the rEasons many mills are not shipping unitized lumber is the fact that they are not convinced this is the way dealers want to receive their lumber.

5.. Sirrce the program began, only-48 dealers have sent in receivers reports on 88 cari received. These dealers ind an additional 19 now have 56 cars on order fof which we have not received reports. Sixty-seven dealers have ordered I44 cars under the test program. We need the experience of many, many more of these shipments.

Manv of the 67 dealers who have ordered unitized cars have oidered from mills new to them and have paid a few dollars more with the feeling that it is worth it since they are doing something for the good of the industry by having a share in this development program.

doing this job for the first time, we feel that this is very

oomg Job tor

.good.

effort the mills, wholesalers, and retall deilers of this couri, try i and, instead of name-calling back and forth, we are now working together to solve a common problem. It shows that when we make a united effort and have the will to do , something, we can make some achievements."

, WHAT ARE THE PROBLEMS

.: OF THE TEST PROGRAM?

Th9 problems with unitized lumber shipping haven't ' changed:

1. Improper loading is causing unloading difficulties.

2. The railroads occasionally "mess up" a good car with , excesslve lmpactp.

3- There are not enough double door boxcars.

4. There are Rot enough mills shipping lumber in this fashion.

5. There are not enough dealers ordering unitized cars, ad,.rnany of them.who do order them are n6t reporting the results to us.

\MHAT ARE WE DOING TO SOLVE THESE PROBLEMS?

The development of unitized lumber shipping to the point that all retail dealers can benefit from it will take many, many years if only a small number of dealers cooperate. This time can be reduced to a comparatively few years if all dealers who receive lumber in boxcars will share in the development.'

If you get impatient because the program is not moving faster, consider the above facts. Also. consider that the lumbelbusiness is one of the oldest in this countrv: and that in the last year, your Materials Handling Committee has made more prog'ress in modernizing the shipping of lumber than has been made in all the years that lumbeihas been manufactured.

WHAT CAN YOU DO?

1. Talk about the program to your fellow dealers. Ask them to cooperate. When the shipping of unitized lumber becomes the standard method, retail dealers, collectively, will save well over $30,000,000 each year.

2. If at all possible, order unitized cars, if you have any difficulty in ordering, advise us of this.

.oi': -'r.r>;.',r,.i1i1,.;f;i, t ,gr *:*'rott o '.

_

3. Follow the procedure set-up for the test prog'ram. Send us reports on the cars you unload. Only- thiough these will we learn of the new ideas you develop. Only through the reports can we perfect the methods now used.

\AIE ARE TRYING TO HELP YOU. WE NEED YOUR HELP.

T:iiJi:t: ""lfi' l$fr lffi:l$lro

CALII-ORNIA-Frank G. Kranz, Golden State Lumber Co., Santa \Iorrica; Ir. H. Nfetcalf, King Lumber Comiranr'. B:rkersheki.

AILIZONA-[1i7e11a ]-umber Cotnplttrr-, Arizorra Sash Door & Glass Clo., Cactus l-urnber & Supply, Capital Lrrrnber & Supply Co., Entz-\\rhite l-umber & Strppll-, Foxgal, Inc., Glen-Ifar ])oor Co., J. D. Halstead Lrrmber Co., \{allcrr l)istribrrtors, and llay Lumber Co., all of l'hoeni-x; Builders Supprll' & l-umber Co., Lumber l)istriltutors. Inc.. llulcahr,I-unrber Co.. zrnd O']fallev I-un.rber Co., all of Tttcson; F. J'. l)ren, & Sons Lumbei [,.. ]-oxttorth-Galbraith Lurn-

ber Cri., both of Mesa; Galbraith-Fox'tr-orth I-umber Co., O'\Ialley-Sn.rith Lumber Co., both of Yttm:t, and llabitt llrothers (Lumber 1)ept.), Flagstaff ; Foxrvorth-(.ialbraith I-r-rmber Co., Eloy; I"oxn'ortl.r-Galbraith I-rtrnber Co., I'rescott ; O'Nlaller' l,ttmber Co., Glendale ; ( )'NIaller'-Ternpe Lumlrer C.o., Tempe;Prescott l{oofing & Lrrmber Co., I'rescott, and \iar.rghn l,un-rber Co., Chandler.

The rvholesale lumber lirms cooperatirrs in the Test Shipping progranr includc E. J. Stanton & Son. I-o-s -\ngeles; Winton Lumlrer Sales. Sacrltmento, :rnd Hitmman \\rholesale Lr-rrnlrcr & Srrpply, l'hoenix.

Signode Now Distributing Revolutionory New Boxcor Looder Attqchment for Lift Trucks

Signode Steel Strapping Company has cor-rclu<1e(1 zur agreement t'itl.r Jesse C. Forvler s'hereby it beconres the clistributors for the Fol'ler l,oacler, n-hich it t'ill seli at a price of $1.275.00 f.o.b. Flzrgstaff or \\'illianrs, Arizoua.

The Fou,ler Loadcr is a lroom-type attachrnent for lift trucks. The boom is :r<ljtrstal,lc irr length frorn 14 to 77 fect, extends horizontally in front of the {orks. :rnrl su'ir-els so that it can sl'ing thrce to four Ieet either side of

Jesse Fowler demonslrotes how loods ore slung on his new looding device. The Fowler Looder con be secured on lift truck forks in less thon five minules. center. At the orrter encl of the boom is a 360-degree su,iveling plate f or the attachmer.rt of tu'o /s" rlian.reter steel cables upon rvhich the Lrad is slung. Provisior-r is rna<le for quick attac:hment ancl adjustment of thc'se slirrgs. The complete 1o:rder u.eighs :Lbout 1500 ooun<ls. 'l ltc loutler clrr be attachetl tt, lL liIt truck in 1e ss than fi r'e nrinutes. The truck simply drives up to the lo:rder, lr.hich is "uarked" rr'ith thc boom horizontal (srrpportecl near the outer enrl on :r s;ru'horse or stancl). and slips its forlcs irrto the channels provicled irr the loacler lrase. A hool< or bolts. dependittg ,,11 tlte t-r'1,e of lrttck. irrc tiglriorerl to brace the brionr to the mast. Then it's reaclv to go.

There are no hydraulic or electric motors or controls-nothing to go wrong. To raise the load, the operator simply raises the forks.

Thc u.eight cap:rcitv of the loacler u'i11 ordinarily depend upon the truck to n,hich it is attacl-red. In tests it has successfully handled loacls over 4400 pounds u'hen zrttached to a 15,000-

1>ound capacitv lift truck. but u'eights shorrld rrrobablv bc limited to tu'o tons, an<i less llhen smaller trucks are usecl. It can l-randle very long loaclsover 2rl feet long.

o[ lumber in about an hour ancl a half u'ith tliis loatler, the tmck <lriver, :rnd a helper to guide thc loads into piace. These two men rvorking part time now load more cars Der day than they formerly loaded by hand with eight men on a nine-hour shift, before they started strapping all their lumber.

1,'or the prescnt these loaclers l'il1 be lruilt to orrler on a (r() tri 90-dav delir er-v. 'l'lre m,,del rrn,l t-r'i'r1- 6i lift irrrck should Lre spccificd rvherr u'riting 1o Signode Steel Strapping ( om1>any, ?600 North \\rcstern Avenrre, Chiczr.go 47, I|!in, ris, ior lll( 're i1)i( )rr111ion.

Remodeling ldeqs in New DFPA Booklef

Lurnber clealers u'ho are interestcd in builcling their home-improverrent business u-ill fin<i plenty of helpful suggestions for their customers in a ner,r' booklt:t from the Douglas Fir Plvu'ood Association, "77 Idcas for Rernocleling Your Home With Fir Pl1.n'ood."

The booklet is clesignecl prin-rarily for consumers, but u,ill be ecluailv uscful to builclers as a sourcc of practical rernodelinc srrggesriorrs.

I)rawings and photographs are used throughout to illustrate the rernocleling tips. A list of available DFPA plans and other literatrlre on remocleling is also inclucled.

Single copies are free. Quantitv orders are $5.00 per hun<lred. \\'ritc Douglas Fir Plywood Association, Tacoma 2, \\'ashington.

Sign,,,le lrelieves that its greatest use u,ill be in loading ancl rrnlortding brrlky, long loacls (1ike lumber packages) into and out of boxcars. To clo this. the trucl< n,ith the loacler on it n-ill drive up t(). but not into, the car. The boom c:rn spot a lumber p:rckage at anr- point irrsicle the usual staggerecl-door boxcar. l'hile tl're truck remains on the ground orrtsicle the car. Therefore no ramps or other special loading facilities are neecled.

-\t Haining I-urnber Company in Williarns, Arizona, ther' loacl a carload

Jesse Fowler discusses looding iechniques with Signode's chief engineer. Arch Perry. In Chicogo to negotiqte o soles ogreement noming Signode sole distributor for his new lift truck otiochment, Mr. Fowler got o first look ot the model of his invention which wos ihe hii of the show ot lhe recent Notionol Retoil Lumber Deolers Exposition.

With o Fowler Looder, o lift rruck con reoch right inlo o boxcor. No looding docks ore needed ond the loqder con work from ony level to ony other level.

Inside the box cor. the Fowler Looder spols c pockoga of lumber into the for corner. One mon guides the lood which con be spotted so precisely thot cors cqn be more fully looded.

New FHA 'Philosophy' Reveqls Eosing of Home-Buying Terms

FHA policies in regard to mortgage credit procedures have been reduced to n'ritir.rg in a ietter to all Fielcl Offrces. Somc of yo11 rrray have rroticed referer.rces in the press to :t letter ser-rt out bv FHA to the directors of all their Field Offrccs rcgarclinI their policies on applic:rtions for FI-IA linzrncing. So that v()u mav har,e the contplete story, irrclutling the bacligrouncl of the FHA phikrsopl.rv in connection u.ith their mortgage creclit procedures, \\'e are printing herel'itl'r a copv of that letter, corlrtesy of thc Natior-ral Retail I-umber Dealers Association.

Cheers From Industry Leaders

Says President -|ames C. O'\Iallel- of the Natirinal Retail Lumber Dealers Ass,rciation : "We arc prrshing quality all the time, so of conrse u.e rvelcome tl're ns11' policv."

SAilTA t[(IilICA

P.O. Box 385

Msnufqcturers

FED11I{'\L HO LTSING ADN{INISTRATION

\Vashington 25,D.C.

TO: Director of A11 Field Oflrces

Stock

Deceml>er (t. 1957

FRON{: C. Il. Su,eet, I)eputv Commissioner

SUIIJECT : FFIA's Ilortgage Cre<lit l'hilosophv

C.omrnissioner \Iason has askerl mc to extencl to vou his appreciation for the fine job that most offices l'r:Lve ione to bring their nlortgage Credit procedures into lir-re .rr.ith the philosophl'of the .{gency and its Conrmissioner-.

This inrprovernent u'as achievcd through personal cont:tct rvork and oral extrlanatior-r and vour reacliness to listen. Nou' tl-re Commissiorier has askecl irie to t)ut some of the policics irrto u'riting so that he mav be sure that tlie goocl n ork n'ill continlle.

lf ere are some ltoints to remeurber :

1. As a family's income rises, FHA shoulcl allou' that family to exercise more discretiorr on holv to spend its income. We must renrember the basic purpose of the FHA legislation is to ilnprove housins in America.

2. Irr this regarrl, remember that the guide to judgment graphs n,e issued to r.ou are just tl.rat and are not in anv \\-av limiting factors. It has been a tendency for Arnerican families as their income increases to soend a smaller proltortion of their income for housing.- We do not belier,e this is a desirable trencl. \\re clo not l'ish in any rvaI, to support or encourilge this trend.

3. \\'e do not n'ish to set any rigid guide or rule of thumb lrut rl'e lrelieve more feLn.rilies can support paymcnts frrr housing exl)ense up to 1/3 of their first $3.000.00 of aftcr-tax-familr--ir.rconre plus 1/5 ol their after-taxfamilv-income abc.rve $3,000.00. Reducing this to a hvpothetical case a famill' n'here after-tax-familv-income u'as $5,300.00 coulcl ginerally s11pl)ort a moitgage of .$12,000.00.

.1. IrFl .\ should rrever altandon the principle that each :rplrlication is rlilierent;rnrl nrust l,c c,,nii,lercrl orr the bzrsis of the indir-i<lrral's circunrstances. You r,vill find rnAny cases u,here higher housing expense buclgets {ire prol)er. For example:

-\. \-o otheru'ise acceptable crerlit application for a house costir-rg over $12,000.00 shoirld be trrrned dou'n just because oi the inclusion of a courplete kitcherr. I.ong experience has shou'rr thlit nlhere appliances are not included in the horrse and financed throug-h the mortgage tl're home bur-er is lilicly to go right out anrl bu1; thenr on short-term crcdit at a much higher mot.rthly pa1,ment. So, actuallv he is a better creclit risk if appliar-rces are sold as part of the l'ronse despite the iact that this

IIALEY BROS.

DENNEY TOGGING CO. Truckee, Colif.

B.

requires slightly higher monthly pavments on the mortgage. No otheru,ise acceptable credit application for a house costing over $12,000.00 should be turned dciu'n just because tl're first cost of the house rvas increased a ferv hunclred dollars to pay for certain quality items u'hose use rvill actually make it cost less rather than mr,ire to live there. Among these maintenance-cuttirrg iterrrs are aderluate rviring. adequate insulation, u'ide or-er1'rangs, and longrvarranty rrechanical equipment. FHA n'ants to encourage the use oi monel--saving cluality products and not penalize their use throu.gh our credit reouirements.

No otherrvise acceptable credit application for a house costing over $15,000.00 sl.roulcl be turned dou.n just because of the anticil>ated operating cost of air conditioning. The best opinion of the

industry is that the savings on heat, cieaning, laundry and medical expense resulting from air conditioning m_ore than offset the added cost o{ operating a cooling unit during the cooling season. \\lithin a feu' vears, anr. hottse that is not air conditioned n'ill probably be obsolescent, so FHA should start encouraging the inclusion of air conditioning.

Xlortgage Credit Analysis is one of the r.ery important safe-guards for the families buving a home as rvell as for the FHA. It is important that vou u'tro do this work are a\\rare of this responsibility. At the same tirne you must also realize that over-caution czrn unfairly deprive an American famil1- from or,vning a home of its oll,n.

C. B. Srveet Deputy Commissioner

"Relaxing FHA's credit approval policy and reversing (Continued on Page 34)

C.

Frlmecote Presdwood Golled for Arnoteur Builders

;: Another new product made at the oUkiah, Calif., plant of Mbsonite CorBoration, Primecote Presdwood, a facand better appearing, the company said, Masonite Primecoat products

type Roof Slabs (without vapor barrier) are available {or use in ternperate dry zones. Both types meet FHA requirements.

lory-primed hardboard which eases finish-painting or enameling by both -professional and amateur craftsmen, is l'made in a recently completed coating I dnit. The neutral sray color, applied 'unit. The gray l.'as a smooth, even undercoating by a 'bpecial process, is an excellent bbse for :pny color or type of top coat-paint, -tnamel or lacquer. Its uniformity ,rlhakes the finish coat easier to apply

' come in various lengths, thicknesses ' and types of hardboard, including i.'standard and tempgred board and ,,"Peg-Board."

, "Since X)Vo of. the Presdwood sold by Dealers is given a finish," said F. O. Marion, Masonite's general sales man'ager, "we are confident that dealers ' will find a readv sale for Primecote Presdwood. A first-rate prime coat is the answer to a perfect paint or enamel ii- the perfect paint ir finish. This product fills a definite need ;' among both professional and amateur builders and craftsmen." Among the applicatfons of Masonite Primecote ' products are exterior soffits and gable Products €nds; commercial, residential and in- ' dustrial interior partitions, ceilings, ',.r,rialls and wainscoti ; built-ins, cabinets '. and other home furnishings.

'l:, Gglotex tlqrke,tg New ' Insuloting Roof Slab

ill : Celotex Vapor-Seal Insulating Roof

iJ, ,Slab, the new improved product, provides positive protection by employing a vapor seal at joints as well as a built-in asphalt ,inembrane vapor barrier, the company repo*ed. Celotex Insulating Roof Slabs are designed to permit better and more econornical roof construction for today's low, rnodern stiuctures with exposed beam ceilings. An all-in-one producl, it provides 'structural roof deck, efficient insulation, and an attractive finished ceiling"

' Units are made of Celotex insulation

,:"board in 2x8-foot size with a choice of

'.'' 2: ot 3-inch laminated thiclinesses: Ceiling

., surface, including the bevels of the long ,, .edges, is factory finished in white; to pro-

:t rvide a fully finished interior surface.

l l ild-$*'J-i"rt"t't"til,",

,' Modified tongue-and-groove joints of 1 long edges simplify alignment of units . and speed installation, the company said.

Standard built-up roofing is applied di1',i'' rectly over the slabs. Celotex Standard

Teco-Col

Further information on Celotex VaporSeal Insulating Roof Slabs and Standard type Insulating Roof Slabs is available from The Celotex Corporation, 120 S. LaSalle St., Chicago 3,-Ill.-

Joisl Honger Cuts lngtollqllon Ttrnc

Time-saving application is one of the manv features claimed'for this new Tec6-Cal joist hanger, formed from heavy-gaule galvanized sheet metal, and complete with special lf" nails for mounting. In addition tq cutting in'stallation time as much as 50Vo, this

lever makes operation of the calculator uniquely simple. All the operator does is "flick" the Simpla-Key for the function desired and then enter the figures on the simplified keyboard as he iould write them on paper. Other worksaving Victor features are Automatic Constant Division and Automatic Constant Multiplication; Total Transfer button (automatically re:enters and prints any total or product for multiplication or division); the Instant Stop button; and the Select-O-Matic lever, which permits totals or sub-totals automaticallv with a touch of the motor bar (if desired the alternate total-subtotal key may be used). The machine also has automatic credit balance.

The Victor Calculator uses only one, truly ten-key keyboard for all the functions and prints the essential figures and true symbols on tape for permanent record. The electric machine is so compact it takes little more desk space than a letterhead and weighs less than 25 lbs.

'tlorine Exterior' New Prgmium Plywood for Boots

new Teco-Cal hanger is sald to eliminate shrinkage. problems encountered with most conventional types, and provide a stronger con-nection. Only two sizes are required to handle all 7' dressed lumber from 2x6 to 2x14. Flush joints, top or bottom, are easily achieved without mortising. Full information and test data on safe working loads may be obtained by writing Timber Engineering Co. of California, 1485 B"y.lg: J1"1., tl_Francisco.

New Gnlculotor Golled ldeol for Lumberyords

Figuring lumber prices per board foot and other lumber figure problems are easy on a new money-savlng machine that needs no specially trained operator. The Victor Automatic Printing Calculator multiplies, divides, adds and sqbtracts through only one sirnple control and onlv ten numeral kevs. It is the only piinting calculator, iegardless of price, that does this, according to the maker, Victor Adding Machine Co.

Victorrs Simpla.Key master control

The new premium grade of fir plywood specifically designed for hull planking on all kinds of boats up to 60 feet or more, called "Marine Exterior," is an intermediate panel of far higher quality construction than standard grades of Exterior fir plywood, but more economically priced than Military Boat HuJl grade called for in some government specifications.

'The difference is important but hidden. It is in the panel make-up, not the glue. Specifications for the new Marine Exterior grade call for virtually solid inner ply construction. They require tightly jointed cross-plys and permit no more than four core-gaps or splits, which are limited to one-eighth inch widths. Repairs on panel faces are rigidly limited to no more than four veneer patches.

Like other grades of Fxterior fir plywood, the panels are bonded under heat and pressure with synthetic phenolic resin adhesives which produce a perf,nanently waterproof bond.

The DFPA recommends the new grade for hull planking and transoms on high speed run-abouts and larger commerical 4nd pleasure craft. However, standard grades of Exterior fir plywood are of course still entirely suitable for light rowing skiffs, prams, and for all other uses in larger craft. These would include decks, bulkheads, coamings, and superstructures.

Marine Exterior is available in four;

Frbruory 15, lglit

foot widths, and in' standard eight-foot length or longer lengths on special order. It will also be available with resin fiber overlays which provide an ideal base for a durable, longJasting paint cover. This premium surface eliminates checking, grain raise, and other painting difficulties sometimes encountered with rotary-cut fir plywood under severe exposure conditions.

The marine grade is manufuctured under the association's industry-wide cooperative testing and quality control program to assure conformance with the iigid specifications covering the panel make-up. The grade can be positively identified by the mark "Marine EXTDFPA" flanked by two anchors branded into the panel edge.

A specification sheet is available at no charge from Douglas Fir Plywood Association, Tacoma 2, Washington'

New Truck Troiler Unit Hqs Lumber Houling Advontoges

A new truck trailer unit for the transport of bulky, unwieldy freight has been introduced by the MightY Mover Company of Denver, Colorado'

Named the Straddle Trailer, the new invention is "self-loading."

The trailer is backed over the load to be carried; the load is hooked to a series of cables and hoisted snugly inside the trailer. At the delivery point the load is simply lowered to the ground and the trailer drives away. At pickup and delivery points, the need ior hand or crane lo-ading is eliminated.

The Straddle Trailer is 35 feet long, l2l teet high and 8 feet wide. Loads up to 20 tons can be carried safely at highway speeds. The unit can be puiled by any standard tractor. It successfully eliminates the loading and unloading problems of lumber, pipe, heavy machinery, telephone poles, prestressed concrete assemblies and large sized pre-fabricated units, it is said.

Fof longer haul trips the Straddle

BUTTETIN

D*mbq 5, 1957

tho folldng ruls and reguldlw fc the urc of mod shd(a fs roof conrtre. tls ln th€ Clty of lc Angel* ae cfiectlw lmedlqtely upo pr5llcollor

l. Alt wood rhoter fq rooft rhcdl bo rhc ldel of on cpprevcd Intpediil buw d og.nGy gmleing @mpll.ncc with rh. follilring grode regulotlmr.

(tl All rhc*s rholl bc om hurdrcd Prr

c.r* ll0O%l hsctwood, fm of bck ad ropwod.Shoks rhcdl bc one hndred ps cql (I0O%l tleor, groded frm thc apllt fcc in the oe o{ hodrplit-od-rem rh*a

ond frm the b€t fc. in lhc .o.c ot

l,lperplit ond bm rhd<o, Topc-

:pllr ihqts md bm rhdtu rholl bc m hmdred pcr c.nl GdgFgrdnt

hodrplit ad uon thd(6 nay

inchde not ip rxcsd fs Pq cdl

tlo96l of id grqln In rhe linccl

lmhcr of my tnndlc. ln cce of raimDa.lid, lO or nore bmdl6 3&

lccted.i rodm rholl (ffillht. o folr rmpling ot the rhlpt!6f. tht*er rholl bc odiudged oft-grsdo if rhe lotol llnsd lndnr of dcfxtiw rhdrer Gxcaada tan por Gent cf th6 totol llneca Itchs.

tnl lhc minol lrndh of ilak* sholl bc .lghrcft HE (lt'|, fflnty.

Trailer's ability to. havel at highway speeds plus the ability to drop its cargo at any spot Promlses many advantages. Power for the lifting and lowering ope,ration is taken from a winch on the tractor which eliminates the need for a costly power plant on the trailer. Now being built on order, the Straddle Trailer is priced at about $6OOO. Information is available {rom The Mighty Mover Company, 1201 F. Louisiana Avenue, Denver, Colorado.

'Lumbericck' Proveg ltself ln Modernizotion Work

maximum maneuverabilitv and a ' l€x7' loading space. The new unit eliminates approiimately 9 from the'.'i overall lensth of conventional tvpes of. overall length types of trucks. A lower loading space is provided for plywood panels, insulation ' board, and other flat materials. Access, to this compartment is from the rear. The body is available for Chevrolet, Ford, GMC, Dodge or IHC forwardcontrol chassis.

DeKalb design engineers have put

the final touches on a new, larger and heavier version of the "Lumberjack," to be known as the "Lumber King.t' to be known as the King,' ;rl which was iust unveiled at the Na- 'i tional Lumb-er Dealers Show at Phila- i delphia in November. -:

Additional information can be secured by writing DeKalb Commercial Body Corporation, West Garden St., DeKalb, Illinois.

(Tell them, you saw it in The California Lumber Merchant)

fl/linton's Opens New Rerqil Yord

(Continued from Page 6) such far-off places as Arabia, British East Africa and the Orient. r',

With the increased activity in remodeling and modernization Programs, Lum'ber dealers are finding that ihe "Lumberiack" is ideallv suited for faster and more efficient -delivery of these "jag loads." Designed by DeKalb in close cooperation with the lumber and building industry, the unit handles lumber, nails, hardboard, paint, etc. in one delivery. The half-cab design provides for straight through loading of long pieces and either front or rear loading and unloading.

The "Lumberjack" incorporates a short wheelbase (IZV' to l%") with

fu imhcr 124,1, ot thi.ly-two imhar (3if l, withln o minur loleroce of ophdf lxh {7rul. A vqi- oflo Includlng rhimr od fcoth* tlpt. of ilc lxh (l /l frm fh;o miml lengrhs of clg'hte* Incher (l t"l, rnty-fq Inche 121'l ord rhlrry-rwo ifthq l3fl, .hdll bc pamltted In fivc pa cent 15 % I of the llnec{ lnchs of rhc*cr ln oy budle. Curyqtuc tn the .iled forc of hod3pllt od rcrm rhqker .lEll not *cod dnrh frm tho levcl plme In thc l.ngth of fhc rhoke. Exrarlvc grcin rwecpr on fhc aplit fm rholl not be pcmilted. Edgc. of clghtca-inch (18'l rhc*o rhcll be porallel wilhltr m lnch (l'1, od edger of lwenty-tour indr6 124,'l otd filny-trc lnchs (311'l rhokcr rholl be pqollql wltiln oc od onehqlf lnqhq l7r/ztl, Sh.*. thlckm.. 3h.dl bc detomlmd by mqu|m.il ot th. co withln rehdf lrch lr/zdl lm cch cdge. It drugqfloE c wlleyr cxrccd oe hoff fnch lv2t'l in depth, o nlm lolermce of oneclghth lmh i3 pets mitlGd In thc nlninun rprifcd lhiclmr. lhokc rhdl be of mdm wldtb, nm mq thm lour Incha (4t1. Hondrpllr md rqm rhd<e rhcll hwe o nqlmr wldth of foulrcn Inchcr t|4/l.'

In addition, the company has sup: plied millwork to every major military; i base in Northern California, includigg, i the latest Nike guided missile sites'.

Civilian or commercial iobs have in. cluded such well-known projects as

A recent new LMANC member,'.,,, Minton's is a most worthv addition to the Peninsula's fast-growing roster of i top lumber and build"ing ma-terial *er-. 'l chandisers. Meanwhile, its proud pap&.i:r, Northern California. .:

-Minton Lu,mber Company-contin-{ ues to strengthen its position as the ,.::, third largest millwork producer ' in i,ii

2. Ihc cxposurc to lhe wrrrhar 6d pocklng of wcod rhoko pcr bundlc rholl bc c ltrted In Toble 4811. Toble 40-ll-Psckins ond rlt5r* Slrc EXPCUE r/2" x!('lopered Spllt lV Vtb t2U t.cim lV l'r l8'la.iln* lil x24" lsm lV t/ x 32t R6iln lY *Eiglrte*inch (18"1 rhds moy br ucd ody o o rlsld coura of cm qd nnl.h (ffi. ot ridge.

3. lhe erporurc to the wecths rhqll in rc rqc crcccd len inchet (lq'l tq twcnry- for inch 124il1 lqqth rhd<e c lhlrlocn inrher tl3', tor lhidt-fweinch (32"1 length rhoke. Shokq rholl be lqld whh oo od onehdf inch (l Vr"l nlnlmm :ide lop in eoch counc. Stclittg ot lhe rfls wllh q dorAle c4Ba, 3hoL.a ca lo be lcrld ln rttolght or 3toggered cwEer wifi o rlrip of 3Gpomd (miniMl rotF .oted f.lt' cut Into eightem-inch (18/l widhc od rftnglcd In behreen uh cme ln :uch o norlircr thar m felt b exPdcd to ftc weolher d dy poinf.

4. Evcry wod rhd<c .holl be milcd io tha rh.othlng wilh ot ledl fup rem thirt-racofrdr lm'h 17/32"1 heqded hot dippcd golvoirrd, zinc, codnim Plo0cd' almlnm d Goppd noil3, panat.qting Inlo $c shccti||g or lcrt thr*fourtht Wtnl of o lnch.

5. Hipr od rldga rholl bG lald lo.d nodlicd Bqr,n Ddtm ov.r o doublc lhlctnq. of thirly-powd (30 lb.) rcturd.d feh, od ot lha 160 or lesr orporur! ot the rhd(6 to lhot 6.d in fh. icld of rlu ref.

6, Yollcy rhc{<s cut pomll.l to lh. volley rholl bo kcpl ltro inchor l2ll m .lth.r ride of tho Yollay.paah rlb.

7. Shgko rhcll br bc lmtdlcd m s rof hclry o pitch ls3 lho four lnchr. to lwalvc lnchor (42 to l2tl.

EXGIPIION:

l. loo,fr of porcha, dtahod gaog.t, c rofi ow clippcd ccllingr hwlng o ciB nol rxceedlng 20% of .lhr totql r@f d6, moy hsvc o rlopc mf. 16! lhil thne inchc. to lwclve lndra l3t lo 12"1. lhe eightil inth lllzl widc 3opd'd 3ofwql.d telf 3trlDt rholl be inrlollqd q dcrcribod ln Secllo 9l.4El3 (dl 3.

8, sh€a0hi€ boddr lholl bc rpced ncl lo ercqsd rlr irchs clc nc mon fhcl lhc widft of tho rheothing boord. Sheofilig bqdr rhcll bc of nlnlnm reinch by fs lreher minol rhc.

By order of the Bootd:

BOATO @ IUIIDING AND 9AFETY G|oil, ttsStoNERs. ur. D, outNr,aN;!..trlort lA 354671 r2/r3. rr

Administrqtor Sees ng Production in 1958

{i Housing Administrator Albert M. Cole predicts rising housing production in 1958 and.,foresaw greatly increased ;,',rcdevelopment of the nation's cities in the years ahead under a six-year expansion of the urban renewal program recgqgenje.d to.Congress by the President.

'" Mr. Cole said that housing production has "turned a cor, nerl' since the declining trend c. IeaJ ago., and that he.anticipates a tO/o increase for 1958 in homebuilding over last i1z'iar" The Administration, he said, is developing legislative year. I h€ Aomlnlstratron, ne ceveloplng .proposals to support more homebuilding. The six-year )an renewal program recommended by the President, Cole said,.would provide an additional $1.3'billion in hpidarat grants for the renewal and redevelopment of grban .,areas.

"The Administratiori believes in a vigorous, progressive prog'ram of housing for the American people," Mr, Cole said. "Within tlre framework of our overall plan for security-which is paramount-it will work toward the goal.

"It believes equally that our towns and cities must be able to meet the extraordinary pressures of growth and change that now beset themi t6at Federal aisistance is needed fqr this purpose; and that it should be assured.over a reasonable period of years."

Mr. Cole pointed to the steps taken in L957, including more liberal FHA terms and more competitive .interest rates, to support home financing and sustiin a high level of homebuilding, and added that additional pioposals "tailored for the times" are under studv.

"One of the most interesting of theie," he said, "is still in the mill. This envisages a new and entirely separate FHA program whereby FHA will insure the private lender against the top 25/o of. the risk he assumes, rather than rcO%. We are now weighing the pros and cons and also the extent of public support. Should this support be strong and positive, we will present the plan to Congress."

New FHA Morrgoge Gredit Philosophy

(Continued from Page 31)

FHA's long-standing pressure on builders to build houses too cheap to be good will help build6rs sell many more houses with FHA financing," House & Tlome Magazine says. "It will also help home'buyers get homes much better built, complete with all appliances, air conditioning, adequdte insulation, adequate wiring, adequate roof overhangs, and long-warranty mechanical equiprnent."

Industry leaders have been quick to recognize the importance of the new directive. Said George Goodyear, president of the National Association of Home Builders: "This is good news for every builder. It removes one of the worst obstacles builders, had to face last year. It will make it a lot easier to sell quality homes and so broaden the market for home ownership."

Says Richard G. Hughes, chairman of the National Housing Center: 'lThis will open up a great new market."

Near Pre-War Terms

How much bigger homes FHA's new credit requirements will let the typical family buy is shown by the following House & Home table: Median price house FHA allowed family to buy

Wholesqle Dislributors

Wesl Coqsl Lumber Products

l4lith today's Do-lt-Yourselfers on the march, it is 0ur Business to help you

supply their nany and varied denands. Our lnventory is suited for this purpose

UNITED OFFERS SPECIAT SETECTION OF WIDTHS IENGTHS. TEXTURES FOR SPECIAI REQUIREMENTS

o PANEUNG-Stondcrrd potterns-Spruce' Pine, Cedqr qnd White Fir

o PINE AND CEDAR COMMONS, CIEARS, SHOP GRADES-AII rhicknesses ond widths-Surfqced or rough

o WHITE FIR DIMENSION V.G.-DOUGIAS FlR. FIOORING

o KD DOUGTAS FIR including 7/16 Commons, 1/2" Cleqrs & Shop Grqdes in Shorts ond R/L-qnd lx6 Jomb Stock

o DOUGTAS FIR COMMONS-Ix2-lx3-lx4-2x2-2x3

L.C.L. SHIPMENTS FROM YAR.D STOCK Our Normcrf Service Begins Where Ofher Wholesqfers Lecrve OJf

Wifhoirt Worning

"Did yoq utterly without warning, assault this poor insurance salesman and throw him into the street?" demanded the prosecutor.

"Yes, sir," quietly replied the business man; "three successive times."

The Tongue

Not the tongue in your shoe, nor the tongue in the lowly wagon, but the tongue in your mouth is the thing I want to talk about. The human tongue starts more trouble th.an friends or finance can stop. It is the tool that can do more harm in a day than you can correct in years. Lincoln said little, Grant less; Washington talked only when necessary, and Coolidge was as silent as a steam calliope with a broken boiler. The more men talk, the less time they have to think, and the less time others have to think. If you are a great talker, you are not a great th'inker. Listen to yourself, and fet your own weights and msasulss.-fhe Silent Partner.

The Proof of o Golfer

By Edgar A. Guest

A golfer is more than a ball-driving brute, He is more than a mug-hunting czar;

To be known as a golfer, you don't have to shoot The course of your home club in par.

But you do have to love every blade of the grass, Every inch of the fairways and greens;

And if you don't take care of the course as you pass, You are not what "a good golfer" means.

Jrrst watch a good golfer some day when you're out, And behold what he does as he plays; FIe never goes on leaving divots about, Till the grass is put back, there he stays. Observe him in traps as he stands for his shot, Then note, when the ball has been played, That he never unthinkingly turns from the spot Till he's covered the footprints he made.

You may brag of your scores and may boast of your skill, You may think as a golfer you're good; But if footprints you make, in traps you don't fill, You don't love the game as you should.

For your attitude unto the sport you enjoy, Isn't proven by brilliance or force; The proof of a golfer-now get this, my boyIs the care which he takes of the course.

Life lnsuronce

Life insurance is one of the nobler, saner activities of human experience. It looks beyond the present. It is a material, practical business, but includes the divinest elements of the truest altruismr and of the noblest ethics aq well. Progressive nations have learned the value of this mighty influcnce in life. America" in this as in so many other vital activities, leads the world in life insurance.

Meet Our 'Stor Repottert

Would you like to meet our star reporter? Well, walk to the nearest mirror and sh.ake hands with yourself. YOU are the one who can best report to The CALIFORNIA LUMBER MERCHANT what is happening to you and the many daily events in your area and, as our Top Reporter, we are counting on you. Because we are all in the same business, with the same problems and goals, we would like to get together with you every lst and 15th to swap experiences. Let us know what new merchandising or promotion have been successful for you; tell us what expansion activity you plan, what ideas you may have for better business and increased sales; what unusual or amusing things may have happened lately. We'd like to hear, about your familyr Jy'our employes and, if available, we'd like to see the photos you may take, too. Please send your news to us at Room 508, 108 West 6th St., Los Angeles 14, Calif.

Sneaking Ofi

"flow do you play hookey from correspondence school?"

"I send them an empty envelope."

An Epigrom

ft's much easier to make an opportunity than it is to find one, and it's much quicker. If you notice closely, you'll find that satisfaction is one-half action; and only one-fourth sat.

"\ y'hat is so fine ." I*i"rt":lf .:LTt

The kind you pop into and duck with a'glub,' Then hop lightly out and start in to rub?"

(So they say---so they say.)

"Let women and children and folks feeble-souled, Turn on the 'hot' faucet, but give me the 'coldr'

The joy of the peppy, the bath of the bold !"

(So they say-so they say.)

"Cold water? f love it. It fills rne with zip, What's that? You don't like it? Say, boy, take my tip, ft's good for what ails you. Cures spavins and pip."

(So they say-so they say.)

I've heard these here birds with their cold \ rater rot, I've spied on'em, too, though perhaps I should not; And nine times out of ten, they have turned. on the "hot!"

(Hey-hey-hey-hey.)

A Gombinotion

-By G.S. Chappell.

"I want five sheets of fly paper, and ten raisins."

"'What are the raisins for?"

"For decoys."

By Corlood Truck and Troiler

A Philosophy of School Building Cost

( If you haae a friend, on your local school board, please ash ,, hirn to read this paper. It utas written to prornote tar saztings and, sound, ed,ucation. Incidentally, it promotes LUMBER.)

'; '

By Wilbur Barr Barr Lurnber Company

Santa Ana, California

Square foot cost of school buildings need not exceed square foot builder's cost of modest houses in the same area.

Frugality has good standing in the American tradition. It does not mean parsimony, but rather the absence of ostentation. It should have its due place in American education and one such place is in the construction of schools. Frugality is a public, as well as a private, virtue. It has even more place in the spending of public funds than in private spending.

Administrators and teachers can be sold on frugality if the fact is stressed that taxpayers are more interested in adequate pay for educators when convinced that they are ' not favoring unnecessarily costly buildings.

American public school control, including design and cost of buildings, is and should remain in the hands of local ., district boards. but:

The State Taxing Authority. should put square foot cost limits on districts in financial distress so that a frugal dis. trict, which holds its school building costs down, be not required to contribute to lavish or-ostentatious buildings in a district which does not have taxing power to pay its own way.

Fire hazard is mitigated by modern design of schools. With all classrooms on grade with exits direct to the outdoors, costly fireproof construction is unnecessary for safety of pupils.

The Field Act requires construction which is good and

sUffi cient protection against earthqupke hazard,.

Maintenance savings on costly construction as compared to frame construction are largely mythical.

Fire-insurance savings on costly construction are not sufficient to fvarrant the heavier costs.

Optimum life of school buildings, in Southern California at least, is about forty years due to: shifts in land use, i.e., change of an area to industrial or commercial usb; the aging of residents in an area (children grow up and move away from thelr childhood neighborhoods); and the changing ideas of teachers about design of schools and methods of instruCtion.

Frame schools that antedate the Field Act have housed generations of pupils and are in use all over the State. Frame construction is easier to alter as changes are desired and easier to clear away when the school hogse must give way to new land use.

Ten dollars per square foot, and even considerably less money, is providing good and satisfactory schools in California, including gymnasiums and auditoriums, and is providing such structural details as ceramic tile floors and wainscots in washrooms. acoustical tile overhead in classrooms and offices, insulation against sun heat through roofs, a sink with drinking fountain in every classroom, ample cupboards and shelving, and so on.

The State Division of Architecture sometimes exceeds in its demands the provisions of the Field Act and the Uniform Building Code, as in requiring "select structural" and "number one" grademarked lumber where "num er two common and better" is sufficient, allowable and commonly used in other structures of all sorts.

Inspection during construction of California schools is made a double cost by the law requiring a local board to provide a qualified inspector for each building project; and

the custom of allowing 2/o of. the total building cost to the architect for inspection.

It would seem that (if the law is to remain) fu ot l/o would suffice for the architect to supervise inspection and certify to satisfactory completion of stages of construction.

As an alternative, it would seem proper to rescind the law requiring the hiring of an inspector and allow the architect 2/o for the whole task of inspection for which he is held responsible anyway.

On a $300,000 project the architect's fee for inspection at 2/o is $6,000. The extra inspection costs, on average, $500 per month; usual time required on a project-8 months. The extra cost in such case is $4,000.

Remember. the State Division of Architecture sends its inspector at intervals to 'make sure the architect and the Board's inspector are doing their jobs properly !

The structural engineer who works on a set of low-cost school plans will do well to himself personally take the plans to Sacramento for the Division of Architecture's approval. If he is not there to explain his figures and insist on being shown where his figures and specifications are'insufficient, the Division often requires excessive quantities and qualities of materials.

The State Bureau of School House Planning is an advisory body, not a controlling one. Many educators and trustees seem to think they must do what the Bureau recommends. Some, interested in holding costs in check, think the Bureau's recommendations are often excessive and unduly expensive.

A school board interested in economical construction will do well to charge one competent administrative officer with responsibility to hold the wants of teachers and architect within the prearranged dollar framework. He should have authoritv to choose between wants and between materials to be sftcified. Of 'course the plans and specifications are still subject to final board approval.

Final responsibility to keep educational wants and specifications within the cost framework must be the architect's. Sorne districts write into their contracts with architects a requirement that the architect produce a design and specifications which will secure a bid within the dollar framework forthe building. Further, such contracts stipulate that the architect will, if the first plans fail to win such a bid, re-draw and re-specify them without additional cost to the district until such a plan is developed.

Finally, it is important that all elements of design, ordinarily called architecture, be coordinated with the necessary struitural engineering. This seems generally to be best a6complished by an architect who is also a structural engineer or by a fiqm in which.the structural engineer is a member'of the staff.

Unique Storoge Guqrqntee on Weldwood L-lR Sheorhing

United States Plywood'Corporation has added a unique storage guarantee to its life-of-the-building guarantee on Weldwood L-1R Mold-Resistant Plyscord Sheathing. The new guarantee is stated in a numbered and dated certificate to accompany each shiprrtent, specifying that any panels which do not comply will be replaced without charge.

The certificate guarantees against delamination as follows:

1. Outdoor storage under tarpaulin for a period of one year, if off the ground. 2. Outdoor storage without protection for six months, if off the ground. 3. In contatt with the ground, for a period of three months. 4. Indoor use, not in contact with the ground, for the life of any building in which it is used.

U. S. Plywood officials said the new guarantee is made possible by the development of L-lR resin glue, which has proved remarkably resistant to mold-a major cause of delamination. The decision to issue the guarantee was made after extensive field testing and performance experience.

For lhe linesl in REDWO|'D

Particular buyers in every 6eld seek the best, As trademarks take on lustre, they serve as guideposts to quality. Thus NOYO, trademark of Union Lumber C,omgann has come to sand for REDI7OOD AT ITS BEST.

. Certified l[.11.

. VG & IG Stock

. All Potlerns

o Mouldings

Rodwood's most desirable qualities ful6"ll your expecations.

TTIXED CAR

S HI PilE NTS

Carefirlly assembled cars mean &mage-&ec ualoadiog-helpkeep true-"once a Noyo Dealor-alwaye."

Sqn Froncisco

Los Angeles Pork Ridge, lll.

Geors which mesh lumber Deolers for 1958 morkets

NATIONAI ADVERIISING TO CONSUMERS AND TRADE FACIORS

o Weyerhaeuser's powerful national advertising campaign is geared to improve your sales noro. Strong national advertising throughout 1958 is aimed at home planners, home owners, the farm market, contractors, builders and architects. It is designed to stimulate building, remodeling, and repair of existing homes and farm structures, with lumber and building materials purchased through Weyerhaeuser 4-Souare Dealers.

DIRECT IYIAII TO YOUR CONIRACTORS AND BUII.DERS 4

o Weyerhaeuser offers lumber dealers additional support for these 5 Merchandising Gears with a brand new publication . the "Building News". . created to tie your builder customers closer to you . giving them more information about Weyerhaeuser products, their uses, applications and how to more profitably promote and sell them . to stimulate your biggest customers to participate in this industry-wide drive using your merchandising help and your lumber and building products.

ARCHITECTS

CONTRACTORS AND BUItDERS

These 5 new merchandising ideas together with national advertising and direct mail campaigns are good reasons why Weyerhaeuser 4-Square Lumber Dealers will cash in on a greater share of the 1958 market.

Gonslruction Contrqcts in 1957 Ser Record; December Totol Down

Construction contracts in 1957 totaled $32,173,412,000, two percent ahead of tl-re 1956 total, according to F. W. Dodge 'Corporation, and a Dodge official saiJ that l95Z "undoub^tedly set a new all-time-record." The 1957 figure was the first annual construction contract total ever releised for the entire United States.

glod of ir I

Unit $torage Gahinet$

Sloroge Wolls, Bothrooms, wherever sloroge is desired

Here's o hint for modernizing your present home. Tronsform it into one of convenience ond beouty with lovely, inexpensive cobinels. They provide odditionol sloroge spoce, ol o smqll cosl.

December contracts, Dodge reported, totalled $1,982,342,000, a decrease ctl 4/o from December 1956. An increase in contracts for residential buildings was more than offset by declines in non-residential and heavy engineering contracti. For the year as a rvhole, residential buildine contracts amounted to $13,039,005,000, one percent ahead of 1956.

New Business for lumberyqrds in Kitchen Field in | 958 Reveqled qr Annuql Wood Kifchen Cobinet Meet

Homeowner demand r,vill create a boom in the kitchen business in 1958, declared Richard C. Chapman, president of the National Institute of Wood Kitchen Cabinets, at the institute's annual winter meeting in the Sheraton hotel in Chicago, January 22. He cited three reasons for this forecast :

l. Home buyers and remodelers are demanding bigger kitchens rvith more built-in features and a furniture look

2. Builders and kitchen planners are meeting this demand b1' specifying factory-engineered cabinets and name-brand appllances.

3. Lumber, appliance and plumbing dealers in increasing numbers are specializing tn kitchens in order to help fifi the need for qualified counsel and service.

"First of all, let's look at the cabinets," he said. "Wood cabinets are at an all-time peak of popularity, with naturalgrain finishes leading over color finishes. A late styling being used by a leading appliance manufacturer to show its 1958 line, uses both natural-grain and colored cail>inets in an interesting decor. This could develop into a trend. Wood kitchen cabinet manufacturers are offering their cabinets in a whole 'forest' of finishes-from light m,rdern .rvood tones to the new spiced and honeyed shades used in contemporary furniture, as well as an array of decorator colors.

"The new cabinets look like fine furniture pieces. Thev also offer many new factory-engineered convenience feitures, such as an ironing board that folds arvay into its own 21-inch base cabinet and a built-in seu'ing machine cabinet," he continued.

Kitchen designers, the cabinet men were told, are doing all sorts of things with their new cabinets; for instance, using an island arrangement for the main .ivork center, and fastening rvall cabinets, with backs removed, directly to glass brick for "daylighted" interiors.

Distribqtion Yard: BLOOMINGTON Phoe Coltoo TRinity 7-2001

Ofrering o NEW WHOLESALE SERVICEto the SAN FRANCISCO BAY AR'EA DEALER'S

By on Old Estoblished Pioneer Lumber Disrributing Firm

$tsnDur! lLumber @omPiltr!, ffiuc.

Announces fhe Opening ol Offices s]

TOWN & COUNTR.Y VlttAGE . Pqlo Alfo, crrlifornio

DAvenpot* 6-9669

SUGAR, PINE INCENSE CEDAR.

341 | Eost 26th Street

Los Angeles 23, Galif.

ANgelus 8-2726

Since l9ol

Represenfotivcslor PicketingLumber Corp. ond Wesf Side

Dubs Hold Big I OOth Tournnment

A near record turnout of Dubhers attended the first meeting of Dubs, Ltd', for ]9$' l-la;'.ed on the california Golf Ciub course, January 17. Fred Ziese was host and sponsor of the event ind the scores ran something as follows:

First flight, first to third low nets: Dealer Gene Destruel (70). Mea[ Clark Lumber, Dealgr Ernie Piepet (72), Cheim in*b.t, and Chuck Noble (80), Fairhurst Lumber Co'

In the second flight it was ties galore. Christenson Lumber's Doc White aid Larson Ladder's Louis Larson locked horns for low net with identical 72 scorecards' Hogan Wholesale's Norm Miller, Sponsor Ziese and Jig. Hall of Tames L. Hall Co., all tied for second position. Third low -net was shared by Wendell Paquette, head of Lum'ber Sales, and Du'b's Piesident Hollis Jones,-both-shootilg 74. Mclntosh Representative Bill Freeland and Art Bbnd, Dt"t "'r Bay iumber, split fourth-place honors,' and Dubs

PONDEROSA PINE WHITE FIR, Town & CountrY Villoge

Polo Alto, Golifornlq

DAvenPort 6'9659

Lumher Co. ond other Relioble Sources

Past President Gran Geisert and Dealer Sam Nigh, Hebbron-Nigh Lumber, took fifth-place position.

In thJ third flight it was Bill Johnson, Hobbs Wall, and Walt Hjort, Drake's Bay Lumber, battling to a tie for first place (73). Golden Gate Lumber's Paul Gaboury steamed up in second position with a 74, and Dealer Tom Jacdbsen; Sirn Vallev Lirmber took third with a 78.

Top doi in the fourth flight was the "junior salesman" from-WinTree & Tynan, Seth Butler, with an 84 scorecard.

Dill Yord Moving to l6o-ocre Trqct

Riverside, Calif.-The Dill Lum'ber Company is moving' from Riverside's Arlington area to a 160-acfe tract near ndg.*o"t for its future"retail operations. The face of Riversid8 county is changing with initallations of fte- Wyle ,L-a'b-l oratories, i missiles-tesling firm, in Norco, and Rhebm Mfg. locating a munitions dump in the hills north of Glen Avon.,

Wefern Pine Operotors Show Progress in Forestry Proctices

The California Forest l)ractice Conrmittee of tl-re \\.estern Pine Association has subnrittcrl a rel)ort on prir-ate land cutting praclices f,,r thc caleil<lar r ",,. lq5Z. Tlris reoort tVas sulrmitted to tlre Strrrt- JJotrrrl of l,'orcstr-v:rt thcir regrrlar meeting on January 16, 195.3, irr Sacranrento. The repoit ir.,-

Woter Cool, Profits Hig

YOU HAVE HEARD sbout "the cool woler from the wooden buckef." lt's lrue. Wood keeps woter cooler. And Redwood is resistqni to rot - fungi ond insecls; does nol rusi. They lost longer.

So when you sell Redwood tonks, you moke o nice profil ond sotisfy your customer. Write now for rhe Windaler Plon ond tonk pricas.

clucled infornratior-r that the survey r.vas made to see hor,v u'ell tin.rbcr l.rarvcsting in the Caliiornia Irine Region conforn.re<l to the intetrt of thc F-orest Irractice Act irr- Tlrolnoting sustainerl proclrrctivity of forest lands. Operatois of a1i sizes cutting Irom one-h;rlf million board feet to 90 miliion board feet u,erc checkecl ir.r the survey. Cutting practices n.ere classifiecl into threc categories ior comltarison l-ith a similar I Q.(-l srrrr rv.

1. High order fbrestry. 'fhis classification inclrrcles stands selectively ntarked, cut t() a cliantcter lintit substantially abor.e the forest practice rulc rerluircrlrerrts, cut very lightly to salvagc insect :rnd <liseasc killed and u,incl throu.n trecs. Fiftr'-six l)ercent oi thc 1957 productiorr u.as in this classification, as c,,rrrpurecl Io 10"k in 195,1.

2. Acceptable Forest Practice. This classillcation ir.rcludes stands harr.estecl accorcling to tliarneter limits of the rules and u'here arierlrrate repro<luctiolr, szrp- lirrgs ancl poles to form a grou,irrg stock lor thc rrcxt cut :rrrtl a pler-rtiiul seed source u'as 1eft. '.1'hirtr.-nine l)crccnt of the 19.57 production rvas in this cltrssihclLtiorr conrparecl to 18/o in 1954.

3. Minimum Forest Practice. This inclucled stancls harlcsterl to nrir-rilr-rum forest practice rules n'herc minor turl()unts of voung grou'th and insufficient seecl sollrce 'rvere lcit. ()n srrch operations neither cutting belou, state rliameter lin'rits nor otlter rule r-ioiations \\.erc clearly responsible. l,-ive percent of the 1957 production u'as in this classification compared to l2lr in 195-1.

The \\'estern I'ine Association Cali{ornia Forest Practice Commitee stated that they .lvere particularlr,. pleased to report tl-re substantial progress macle sirrce 195.[ ltv pine Regiol operators in intensifying their forest pnrctices an<I they felt certain that timber olterators u.oulcl continue, not only to be in compliance .ivitl'r the state rules. but l,oul<1 do wl'rat their economic situation perrnits in gettir-rg e\ren more of the total production from areas cut uncler mrtrc intensive forestry practices than required by' 1au..

Arroyo Grqnde Yqrd Joins tMA

4-184I SAN FRANCISCO 24, CAI.IFORNIA

San Francisco.-Baxter Builcling 1\{aterials, Arroyo Grancle, Calif., this montl-r joinecl il.re Lrrrrrber Mercharlts Asstr. of Nortl.rern California. J. H. Baxter is ou,ncr of the frrnr.

Bob Hoover

Sluqrf Jones

Dick Hoover

2185 Huntinglon Drive, Son Mqrino 9, Colifornio

GALIFORNIA REDrifOOD

graded, milled and seasoned by these member mills:

Holmes Eurela ltmber CompanY

Redwood Sales Co., Eastern Distributor

1430 Russ Building

San Francisco 4, California

Iha Pacific Lumber CompanY

PRE.SCDLD FOR YOU

100 Bush Street

San Francisco 4, California

Ihe Pacific Coast ConpanY

P.0. Box 6ll. Willits, California

Simpson Redwood GompanY

3100 Russ Building

San Francisco 4, California

Union Lumber Company

620 Market Street

San Francisco 4, California

Willits Redwood Products Co.

Hobbs'Wall Lumber Co., Sales Agent

2030 Union Street

San Francisco 23, California

Arcata Redwood Company

P.0. Box 218. Arcata, California

GALIFORNIA RED\^/OOO ASS(,CIATION

576 Sacramento Street . San Francisco ll

New BUILDING Developments . .

Construction l-ras startecl at 5333 \\'. -Jefferson ljlvcl.. nreut of $3 nrillion.

on a planned industrial center Los Angeles, in a total invest-

Cornpletion is announcecl of the $2 million second phase of the Hal ll. Ha1.es courmuuitv development of Desert Lake, C:rlif., betrveetr Boron and Ednarcls in Antelope Valley, ancl inclttcles 146 ranch-t1'pe homes. Tl're first phase was tl're $500,000 Desert Lake N'Iotel of 110 ur-rits. Many of both the honres and motel units rvere leased before start of construction. Third and fourth phases will eventttally include a $200,000 traiier park ancl-a $2 millior-r shopping center. Hayes also built, ou'ns atrcl operates ti-re nearby 1350-home development at Eclu'arcls occupiecl exclttsively by Air Force personnel.

Fullerton Union High school ancl Junior College trustees approved a site east of llarvarcl avenue for the nelr' district education administration celrter. The 3-story building will cost about $230,000 ancl be conrpleted by January t959.

A $1 million Police facilities structure will be built bi' the citv of Glendale at Isabel an<l Wilsorr streets.

A nerv high school to be cor.r'rpleted by September 1959

Georgia - Pacifi c Corporation

Hammond California Rpdwood Division

417 Montgomery Street

San Francisco 6, California

n'ill be lruilt irr La -\'lirada, Calif., ancl cost $2,500,000 in its first ohase.

Constirrction has begrul oll one of the west's largest \-eterans'\clnrinistratiorr hospitals, tlie $19,887,500 iacility in I"alo -\lto. Calif., on a site acljacent to Starrforcl rrniversitv of 93 acres. It wili comprise 15 builclings of four to six stories. General contractor of the project is Robert l'1. llcKee, Los ,\ngeles.

One for fhe Roqd-

Sacramento-California's $6 rnillion I{otor Vehicles 13uilding here. completed less than five 1'ears ago, is overcrorvded and may have to be abandonecl for a larger structure although it l'as clesignecl to handle department business "for years to cLrne," said Finance Director John M. Peirce.

"It appears it r,vould be morc economical ir-r the long run to build nerv hearlcluarters for the department than to enlarge the present facilities," Peirce said.

There are now 2,742 emplctyes in the 3-story building u'hich stretches foq. nearly three blocks. It n ould probably be turrrecl over to the Division of Highrvays, non'housed in the l'ublic Works Buildine.

TWENTY-FIVE YEARS AGO TODAY

As Reported in The California Lumber Merchant, February 15,1933

The Los Arlgeles office of tl.re Cl-ras. R. trIcCormick Lumber Co. u''as moved to the Garlar.rd building, gth and Spring streets . Frank R. Adams, eastenl salesmanager of The Pacific Lumber Co., made his annual trip to tl-re-California mills . . The mail u-as coming in praising Jack Dionne's 6-page Vagabcincl lfclitorials on "Panics" ir.r the February 1 issue Everett G. Griggs II rvas elected president, and Corydon Wagner treasurer of tire St. Paul & Tacoma Lumber Co.

R. R. Leishman and E. W. Hemming of the California Redu'oocl Association office ir-r Los Angeles were to be in

charge of the CRA's booth at the Natit-rtral Oranqe Show in San Bernardino, Feb. 16-26 Strable Harclriood Co. wrote "The Merchant" a testimonal letter in this issue telling of its sales of Ping-Pong Table Tops follorving an advertisement in a recent issue Ernest H. Meyer, in charge of the Northwest operations of Chas. R. McCornrick Lunrber Co., died at 52 in Portland.

E. W. Demarest succeeded John D. Tennant of Long- Bell Lurnber Co. as president of the \\,'est Coast Lumbe-rrnen's Association in the election at the anuual rneeting in Tacorrra. January 27. George B. Mcleod rvas electecl r-ice-

president for Oregon, and Col. W. B. Greeley was re-elecfed secretary-mauager Cables and superstructure for the proposed new Golden Gate briclge raised San F.l:r.;i ):"- : .J a u uar). b u il di r g- p e rm i ts. t o ta I to $14,552,555 The California Redrvood indrrstry was supplying many of its products in the^building of the nerv Yolo Causeway llear )acranlel1to.

C. C. Stibich, formerl1. rvith Pickering I umber, joined tl-re Tahoe Sugar Pine Co., February 1 . Weyerhaeuser Sales Co. announcecl that W. E. Barwick, W. H. Morrison and C. H. Miller u'ere continuir.rg to cover the California territorv . . H. T. McGrath, of the Geo. F. \Vei.ss Lumber Ct-r., Los Angeles. and his u,ife were the parents of a claugl.rter, born -fanuary 29 Max Cook of Tl-re Pacific Lrrmber Co. u,'as soencling.a felr, u'eeks in Sorrtherrr Californla on DUSlNCSS.

Wholesole Only

C. F. Dill rvas namecl lnallager of the Dill Lrrmber Cornparry's yard at Rerllarr,ls. He is the son of Fred Dill, 'rvho operates several retail yarrls in Southern Califomia fronr the headquarters at Arlington L. A. Ganahl, Santa Barbara, is makir.rg a n'orld tour on the Dollar Line's S.S. Piesiclent and uostcar<ls frorn Japan that he is having a 'r,'onclerful trip The H1'de Park Lumber Co., I-os Angeles, sent out an attractive 1933 caleudar wit1.r a lthotograpir of their yard mouutecl on all .3x6-inch piece of plyu'ood sandblasteci ancl beautifullv stainecl The firral class in "\\-oorl an<l Iis Prooerties" for lumbernren sponsorecl br- East-Ba1' HooHoo was helcl -fantrary 19 urrcler Prof. Emanuel Fritz. Taylor L. Sublett of Strable Hardu'ood Co., Oakland, u'l'ro u,'as cl-rairman of the committee, thanke<l tlC in a letter for its coooeration.

Crowd qf Sqn Diego Dqnce

San Diego Hoo-Hoo Club 3 hostecl 114 in attendance at its semi-formal clinner-dance at Caspers Ranch in El Cajon, Saturday night, January 25. Refreshments rvere poured lrom 7:00 to 8 p.m. and the chicken dinner at $3.50 per was served at B:00. There rvere door prizes and good dance music \\ras enjoyed, plus an appearance by the Club's orvn Quartet. Chairmen were John Collins and Dale Titterington; and thev rvere assisted on reservations by \\'res Thomas and Jim Smith.

VIA RAIT TRUCK & TRAII.ER

llichigqn Deoler's Sqles Plon Service Shows How Yords Con Beqt Cosh-&-Corry Competition

"Conventional lumberyards can Carry competition," said Russell dealer on the panel, "Is Cash and at the Northeastern convention in uary 28.

meet and beat Cash-andW. Nowels, Michigan Carry in Your Future?"

New York City on Jan-

Nowels said that an organized sales plan was one of the most effective methods of competing successfully, and pointed out that his new service, Better lIome Advisors, shows how to tie together merchandising, advertising, and point-of-sale selling into a smooth, coordinated plan for profitable home-improvement sales.

The yearly service comprises drawings, material lists and simplified estimating systems for over 30 end-use packages; advertising layouts and copy and radio commercials for each week in the year. It also contains ideas for direct mail, point-of-sale displays, and a practical prospect follow-up system.

Although the service started on January 1, Nowels said that over 20 dealers had already been issued exclusive franchises for Better Home Advisors in their area. Many are recognized as the most progressive dealers in the country. Nowels also said that the program had been termed by building industry leaders one of the most practical and progressive approaches ever devised for selling home improvements.

The Better Home Advisors program is an outgrowth of ideas and techniques instituted in Nowels' four Michigan yards. Long a recognized leader in merchandising and estimating, Nowels is joined in this new business venture by his son, John R. Nowels, who manages the four yards, and his daughter, Martha Nowels, owner of an advertising agency in Tucson, Arizona. Miss Nowels has been closely identi'fied with the advertising in the building field, and was public relations counsel for the Tucson OHI campaign, and director of the first national Home Imorovement Congress.

Seek Window Size Stqndqrdizqlion

There are at least 3,000 different sizes of windows now being installed in American homes, Capitol Products Corporation, Mechanicsburg, Pa., manufacturer of alu,minum building products, has reported. Of these, eight basic sizes meet half of all building requirements, with the remaining 50/o requiring the manufacturer to operate facilities that force higher prices for all sizes.

Eugene Gurkoff, president, feels that standardization of window sizes would benefit both the entire building industry and the home buyer. It is Capitol Products' contention that the guide to size should be the room and its use. Then a manufacturer could apply its mass production techniques ,,for the most economical sale to builders based on a relatively small number of standard sizes. The company's designers and sales executives contend that a fraction of an inch along one dimension or the other can scarcely alter the owner's appreciation of his home. It is this fraction that is the troublesome factor.

Wendell Robie on Commitfee

Wendell T. Robie, Auburn (Calif.) Lumber Co., is serving on the Region XVI Committee of the Voluntary Home Mortgage Credit Program, reports the National Retail Lumber Dealers Assn., and Richard Hogan, Billings (Montana) Lumber Company, is serving on the Region XIV Committee. This program was designed to provide more mortgage money from private lending institutions for FHAinsured and VA-guaranteed loans in areas where such funds have been non-existent or in short supply.

Ilews Briefs. . .

Tu.o veteran Longvierv crnploves of the Long-Bell Division, International l)aper Co., rctirccl -J:r.nuarv 1: J. Ernest Adams, 4o-year plant sulterintenrlent, :ind I-. C. King, saw- rnill superintendent. The_v \\:ere succeeilccl bv r\age A. Hoppel, 33-year man, and Lcster Y,,u11g, 35 year-emp-ioyee. N'Ir. and NIrs. Adams retirecl to L,l Cajon, Calii.

l3erkheimer X[fg. Co., Seattle, u'as appointeri a rvholesale distributor of Insulite Droducts for the Seattle :tre:r and Alaska Central Brrilding Xlaterials Co., Sar-r Jose, rv:ts appointed Insulite n'holesale distriltrrtor in that marketing :rre:r. Clarence J. "Clink" Corrigan, San Jose, rvas appointerl Insulite salesman for the San Francisco l3av a.ncl northern Caliiorr-ria area after serving the Fresno area tu'., lLnd c,r-rchalI vears.

t'uur ne\\' salesrlen for the Dexter Lock l)ivision arc I;rrle l{ogers. J3erkeley, ir-r the 48 northern California counties, Ner-:icla (except Clark county) and Utah ; Joseph Snou', to I<laho, )Iont:rna, Oregon and \\t-asl-rington; L. V. Seda and llernlrrrl Johnsorr, to Coloraclo and \\rvorning. The 10 southern counties cif California, Clark countrl', Nev., and -\rizorrzr :rre l-r:rndlccl by Fl:rrrv Giles. a 22-year I)exter man oi La Canada.

\V. ts. (Jack) Jones, president Jack Jones Lumber Co., Kansas City, has becn elected a clirector of the Southgate Bank there. He also l're:rds the vard at Turner, Kans., the Jack Jones Sash & l)r,rr Cr,., Klinslrs ('it1-. and is a ciirector Li Kansas City Dc;rlers Str1,1,l_r'.

THE LUMBERMEN'S LUNCHEON

CLUB of San Diego had Paul Hollenbeck of Lumber Service Co., Burbank, as their guest speaker, January 28. Mr. Hollenbeck presented a course on "Pricing Lumber at a Profit," following the luncheon, which was held at the Lafayette hotel. Approximately 30 Association members attended the course and manv favorable comments were received. A study-group has been formed, under the direction of President H. G. Larrick, Sr., to study, analyze and solve individual industry problems.

The Ralph L. Smith Lumber Co. donated the 100-ft. red fir that served the tou'n of Redding, Calif., as its 1957 traditional Christmas tree in the dorvntorvn.

Signode Steel Strapping Co., L--hicago, has narnccl A. J. I-ink regiorral manager in San Francisco.

The Kaibab I-nniber Co.. Littleton, Colo., sulTererl $100,- (X)0 <lamages in a hre Dec. 29 rvhich started behind thc plarring mill. liepair ancl rebuilding started at once.

\\,'ear-erville, Calif.-\\rork has been comDletecl on the rcstor:rtiorr of the S0-y-ear-old "Joss }Touse" l<nc,u'n as the "'fenrple Urrrler the Clouds," given to tl.re state bv lfoon Lee. descer-rd:rnt of the Chinese communitv that comorised earl1- \\i'gnr-en'i1le. The $i9,000 appropriaiion included rebuililing the fc.runclation, treating joists-and reroofing.

Jan'res I.. Buckley, vice-president of Georgia-Pacific Corp.. has beer.r namecl to the World Trade Advisorv Committee rvith 60 business leaclers.

PAUL HOLLENBECK (ondu(ting Son Diego se:sion (left) ond (on right, ol .ightl with Pre5ident H. G. Lorrick of SDLA,

Where ct concrete oI high qucrlity is desired in OIIE OR TWO DAYS USE VICTOR HIGH DARTY STRDIIGTH PORTI.AI{D CEMEIIT TYPD TIT

THIS PRODUCT

Reduces construction costs by fcrster working schedules crnd quicker re-use ol forms. Allows mqrked scrvings to the concrete products mcrnulcrcturer by reducing curing time, curing spdce, crnd inventories. Pcrticulcrrly cdvcntageous in pouring trcrlfic intersections, repcrirs in operating fcrctories cnd stores, mcrchinery foundctions, tunnel linings, AND

AI,I. OTHIR C(IIISTRUCTIOII ACTIVITY WHDRT PORTI.ATIII GIMIIIT IS USEI)

AIIII TIMI IS OT PARAMOUIIT IMPORTAIICI

SOUTHWESTIRI{ PORTI,AIID CEMEI{T COMPAI{Y

1034 Wilshire Blvd. Los Angeles 17, Cclilornicr Phone MAdison 6-6711

McKinnon Succeeds Mclntyre on Retirement qt Weyerhoeuser

J. A. (Jack) NlcKinnon. long-time employee of Weyerhaeuser's \\'hite l{iyer branch at Et.rumclau', Washington, has been appointecl public relations representative for \\reyerhaeuser Sales Company at Tacoma. He replaces C. E. N{clntyre, rvho retired December 1.

Tlre retirement of C. E. (Ecldie) Mclntyre,20 years the public relations representative for \Veyerhaeuser Sales Company's Tacoma office, n'as announced by Earl Arthur, manager of sales, coast mills. Mclntyre joined the Tacoma office <rf Weyerhaeuser Sales Company in 1937. llis career in the forest products industry started in 1919, r'vhen he began piling lumber for the Potlatch I-umber Companv, Potlatch, Idaho. His early experience included u'oods l'ork, grading and retail saies rvork. From l92l tct 7922, he rvas

the Sales company's first lumber salestrtatr in the Spok:rne, \\-ashirrgton area.

In 20 years of hanclling' customer artd prrblic relations for the sales c()1r1pan\-. llc Intvre has made f riends and accluaintarrces throughout the t'orld. He has guidecl through \\,-eyerhaeuser mills :rrrd rvoocls operatiot.t s an almost countless numller of visitors from all parts of the U.S. and many ioreign cc.runtries. For the past severAl years, his ciffrce has h;rndlecl an average of 600 r'isitors iinnrtally.

Though many Pacific Nr.rrthu-est residents have made frecluent trips to N'[ount Rainier, fe's- have visited the mountain as often as Nfclntvre. He has made 197 triDs to Mount Rainier to denronstrate its majestic heauly t,, his guests. N[clnt1-re plar.rs to enjoy the early part of l-ris retirement in the Hau'aiian srln. He and Mrs. N{clntyre left for Honolrrlu in .January and plan to retttrn to Tacoma in March.

(TeIl thern yow sa'i.u it in The Colifornia Lu'ntber Merchant)

T. fll. Cobb Compony Betters lts Deoler Services With Remodeling of Los Angeles, Son Diego Focilities

'l'lrr' 5tLl i)jcq,, :rrtrl I-,,. \rgr'lt'. r,lllcr': ,,[ 'l'. \1. ( olrl, ( r,lt1r;lrr. rr lrolt.;tlt' r]i>tt'i]ittt,,t-. ,,i ,1,)()r-\. \\ irtrlorr: ;ut,] ,1rutli1_r l,Lril,lilg i1t.nt., lr:rr t' urrrlt,r-r],)n(. (.r)nrIlctr "ilLt',, liitirq" j,r1r: rltrr-ilg t1tt. 1iri.t :t,\'rl-irl ll{)nllt\. \t'tv cxct.rrtir t. ;tl(l ::tl('s ,,lilets lt:'r t' l,t't'n il.tlrllt'(1. :rl,ltq rr itlr rrr,,rlcr-n rrt-rlt't- rlt'sli: lrrtrl t'r1ui1,lt('rl. t(, lt:Lrr,1lt. 1ltt. , r t.r',irrt'r',.;rsir,g \ ()lurr(' ,,i s:Lit': t'1.j,,,r t'il lrr tltis 1)i()lt('(.r- S.utlrt,r-rr ('lrlilor-rrilr ( ( )lIt'Cl-ll.

llt':rrrtiiLtl rr:Lll lrlutt'litrt:,ii r'l,rtnt,>lit',r;rli;rnrl lrilclt Ir;r. l,t't'r tt.r,1 tlrr,,rr91t,rrrt tltt,r-t'rn,rrlt'lirg l,llLrr lLt lr,rtlr loclr ti,,n:. I'i,'tur-r',] lrt'r-t':rr-t,c:rrrlirl (':ulr(.t'iL 1rlr.t,: rii l,t,t'51;LL:.lrt.

ttlilltliq'tr ,,i llrt' 1., r5. .\11gslg. i;rcilitr . ( lrut'li ( orrr, il. ::ilt.: lr:urirge r; l-r t'1_r'rr | )ill;Lrr1. :r('r(.1:u'\ lLlrl ,,rr1r'r rlr.1i .ltlr.tttt'r IIrrg-1r 5;tttt'r-lr't, \ t'r:r "(,,tt,,,," l(Lr:h. \\ r.n,lt,ll IIlll :rrtri llill (,t',,r-gt',,11-. 't'. \1. ( r,lrlr ('r)rlll)iul\. ili:lr-tlrrrtt's "'l'r cr," lrr':rrtrl I,r-,rrlrrct:. (;rlii,,:r i;r l'rr', \l,,rrlilrr'rr. );r-lr \\',,,1 \\ irr,l,,rr:. irrrrl nl:nr\' (,th('l' :r1;rrrrllL:'ri lrlllr,l itt'nrs :trt'lt tr: I l,,llr rvr,,,rl ( ornl,inlLti,,rr l)o.r':. li () \\. .lirlins rrrils lLrr,l (';rl,r'i'li,lirl qi;r.s rl,,,,rs.

.\1.,, .lt,,rr l ltcre :tlc c:rrtrli<l (':unet';r .]t,,ls ,,i tltt. 5lrrr I)icg,, l,rt'itlion :rn,l llcls,,llt'1. l-,)cirte (] :ll ltlr Lt I., 5tr(.('l:

tOS ANGELES PERSONNFL-{Left} Lee Sioght ond Solesmonoger Chuck Coruin. (Center) The L. A. Order Desk tosk for<e, ond {right) Evelyn Diliqrd, Mr. Slcght

TExos 0-6456

in San Diego. this u'arehouse and oflice offers a. complete rvholesale serr-i,:e to dealers in the southern portion of the state, Nf exico ancl -\rizona in the effrcient distribution of all T. NI. Cobb materials. it rvas said.

t 958 Do-lf -Yourself Show McPs Strong Aids to Deoler Sqles

Ir,xhibitor sales have risen consistently at the Los Arrgeles Do-It-Yourself Shon' because, according -to Prodtcer 'ierl Bentley, the shon' not only attracts confirmed do-ityourselfers,'it also helps to create them l'ith su-p-plemental Lr:rfts clenronstrations. \\'ith this year's N{arch 20-30 opening dates at l)an l'acific auditorium in Los Angeles, exl-ribitor interest has hit an all-time high and Ber-rtlev has lined up the greatest array of crorvd-drau'ing attractiol.rs in the popular exposition's 6-year 1-ristorv.

- Continuous demonstrations of n'ood-turning u'ill l-relp create neu'sales prospects for both lunrber dealers and tool manufacturers. Discttssions and demonstrations of painting techniques should inspire the arrclience u'ith the urge to sample'some of the paints otr sale at tlie shorv, u'hile lvall and floor-covering techniclues u'ill be suitably stressed in all the shou' publicitv. Special newspaper sections in some 15 papers outlining do-it-yourself activities and produc-ts demonstrated at thi shr.,u' help to spur or chzrnnel specific

projects and ir-rcrease direct sales.

- An added factor tl'ris year rvill be the neu' clates, clesigned to capitalize on tl.re oltening of the home-improvement market eich Marcl'r. Theme for tl.re shotv u'ill be "Springtime Is Fix-rrp Time." Accorclir-rg to Bentley, nearly half the sales in this held are racked up during the four Spring months, ancl the shou, has been reshaped u,ith retailers' promotional kits and u'holesalers' clinics to provide a por'r'erful springboard for launching sales. Sholv offices are zrt 6(16 N. Robertson, Los Angeles, Caiifornia.

Myrtle Avenue Yqrd Joins HIC

Norb Bundschuh, manager of the Xlyrtle Averrrte Lumber Co., Monrovia, reports tl-re retail yarcl l.ras joinecl the Home Imorovement Council as all active member. Irr his announcement in his local neu'spaper, the clealer pointed out to his customers tl.rat tl'ris step 'n'orrlcl make the local lumbervard the heaclqttarters for the rernocleling ancl.improvement icleas they see picture<l in the rratior.rai magazirle acls'

Eeirl Bleile Opens Office

Earl K. llleile, sales'man:tger of Superior I-umber Sales Co. in Sacramento ur.rtil its recent liquidation, has opened a Sacramento brancl'r sirles office for l)arr-Thomas Lumber Co., of Ettgene.

SO. tA CIENEGA BIVD. tos ANGEIES I6, CAIIFORNIA

CA1TFORNTA 1UTBER SA1E5

PINE . PONDEROSA PINE . WHITE FIR . INCENSE CEDAR

Lumber Industty Solesmen frsvel Further Trying fo Equol 1957 Sqles

. Lumber industry salesmen are travelling 2O/o further this year trying to equal their 1957 sales vblume. They averaged 2,419 milei per month in December as gg3inst. 2,N6 in June 1957. This was disclosed by IVlichael B-raud-e, president of Emkay, Inc., Chicago, large auto fleet leasing firm which nas 3,tOO cars on lelse nati.glally, approximately 150 in the lumber industry.

"This increase in m_ileage by salesmen using our cars means that the salesman is working harde{ put!"g !" more calls to keep up his siles volurire,,, Braude said.

"Fhe

los Angeles Gonstruction Starts Off on Another Hoppy Boom Yeqr

Building permits issued in Los Angeles last month were $9,000,000 above the first 1957 month to start Southern California off on another happy boom year. The 4,645 per- mits issued this January were valued at $46,264,686 and we,re also over the previous month by $16 million, reported Gilbert E. Morris, general manag'er of the Building and Safety Dept. Totals for the unincorporated county lreas were -below January 1957, however, riported County Engineer John A. Lambie, with a total of 2,509 perhits 1t $18,928,000 valuation. At the same time, this was-a rise over December's $14,1 14,000.

Permits issued in the city in lanuary included 2.508 for housing unit-s, with'2,588 compleied in ihe period.

Los Angeles' total 1957 construction was $509,553,7na new record and the first time it topped $500,000,000. The county area's 1957 total was $271,561,000.

Norne in Veneers"

BNNI{TTT VXNIDBS

3l|.1filL'":!?N* INC. YUtron o-ltio

?. D. BENNETT -Foresl Foclors-

t'ENTTRS

SAI.ANCED PRODUCI'ON wEsI coAsr soFrwooDs CENTER, CORE & FACE STOCX GREEN & DRY

PIYW00D SPtCtAriltS

lncluding "Cut to Sit."

REPNESENIING WATION PTYWOOD IN IHE NORTHERN CATIFORNIA AREA

O WALTON "EYerSlde"

Ihe Ultimote in Bavelcd Siding. Thc Fiber Sheet Foce Tokcs Point Beoutifully. Eosily' Applied,'Economicolly Priced.

WAtfON "Ruslic"

The Plywood Beveled Siding with ihe Rustic Finish. Sloins or Poinir Nicely for Addcd Iniere* in Contemporqry or Ronch-Style Homes.

WAIION "Everform"

AAode Exprcsrly for Concrete Form Work. Hord, Glotry, High-Densiiy Overloy Furcd to Exterior Douglos Fir Plywood.

WAITON "Everlcst"

Ertcrior Douglos Fir Plywood wirh Tough, Smooth, Medium-Denrily Overloy Surfocer, The Pcrfect Pqint Bo3e.

WALTON "EverUsa"

A Vcrtotile Overloid Pqnel for Scores of Industriol Urer. llord, Glorry, HighDensity Surfoce Rcsictr Woor ond Abrosion,

WAITON "EverRlls"

EverRite Collonwood. The Sbndord of Americo in Quolity Undcrloymenl. Beoutiful os Dccorqlive Poneling.

PORTIAND OT.FICE, JACKSON TOWER

Screen-Door Slick Trick Pulled on Reloil Yord

Stockton, Calif.-Don Wilson of the Central Lumber Co. yard and former assistant to Jack Po,meroy at the LMA, told police last month that he apparently lost $8 to a fast-talking con man. The dealer said the man walked into the yard's store and pointed to a screen door leaning against his car outside. He told Wilson he was returning the door and wanted the purchase price refunded. Wilson gave him $8 and the stranger drove off. A little later, Wilson told police, he discovered the door had been taken from the store's stock and apparently moved by the man and leaned against his car when no one was looking.

Bert LeGrone to Son Diego

Bert'W. LeCrone, veteran Southern California lumberman, formerly general manager of E. U. Wheelock, Inc., and operator of his own wholesale lumber sales business, has been named vice-president in charge of operations for the North Lumber Co., Inc., San Diego, according to Sam Cohen, president of the San Diego firm. LeCrone has been identified in the lumber industrv in California and the Pacific Northwest for many years and has worked at all levels from nrill production through shipping and sales.

Hemet Yord Burglorized

Hemet, Calif.-The McCoy Lumber Company's yard here was burglarized during Saturday night, January 11, and an estimated $30O taken from a vault in the office. Entry was reported made by forcing a side door and unlocking a connecting fire door with a key hanging nearby. The thieves apparently used the combination to the safe which was marked on the door.

Arizonq Lumber Co. Moved

Phoenix, Ariz.-The Arizona Lumber Company has opened in its new location at 1432 E. Henshaw Road here.

(Tell them you sozu it in The California Lurnber Merchant)

Finesf

The Dependoble Wholesoler

IMPORTED AND DOMESTIC IIARDWOODS

DOUGI^AS FIR PLYWOOD

PONDEROSA PINE

DOUGLAS FIR

SUGAR PINE

WHITE FIR

HEMLOCK

REDWOOD

SPRUCE CEDAR

This is our 55th year of Reliable Service

fo nerarL LUUBER DEALERS... with shipments of quality lumber products for your particular needs to uttueei ttl.t.s.., with proper distribution and honest representation of your products o . and Representing:

BYTES-JAIWSON lUttBER COmPANY-tnanulacturers of Quoliry Sugor ond Pondetosa Pina

COATS-HUDDTESTON-BUCK LU||IBER CORP.-mqnulsclurers of 2" ' 3" - 4" Rool Deck

GIICHRIST TlttlBER CO'|IPANY-manutaclurers of Fine lextured Ponderosa Pine

McDONALD CEDAR PRODUCTS, LTD.-monulacturers of Premium western

Red Cedqr Producfs

W. E. Cooper Wholesale Lumber Company

4848 West Pico Boulevord, los Angeles 19 . Phone WEbster 6'8238' TWX- A 43

WE SPECIALIZE IN STRAIGHT CAR-TRUCK & TRAII.IR SHIP/UTNTS

Available LCL Our ponderosa & Sugar Pine, western Red cedar, Redwood, and 2",3" & 4" Roof Deck

1957 Publicly Owned Housing Storts Double 1956; Lcrrgest in Five Yeors

Publicly owned housing begun in 1957 totaled 49,500 units, m6re than double itre tqsO figure and the largest public housing total in five years. The increase was primarily in dwelling units (rnostly l-family houses) begun at 'military installations under the Capehart housing program. A iise occurred also in federally aided housing for lbw-income families, but starts in all other federal, state, and local public housing programs declined.

decline from a year earlier in FHA 1-4 family lousing. was halted toward the end of 195'7. The VA share of the private total dwindled sharPly last year.

On the other han-d,-housing begun with other than Government-assisted financing rose 9/o over 1956, and its relative importance to the private total advanced from 58/o in 1955 to 7O/. in 1957.

Althoueh the overall volume of housing be Althoug f begun r

Creation of 197,000 acres as the Three Sisters Wilderness Area and the Mount Washington and Diamond Peak Wild Areas in Oregon adds to the national-forest wilderness system of Oregon. New boundaries have doubled the size of the Hoover Primitive Area in California.

Regionaily, according to preliminary estimates,last vear'J decline in housine starts was heaviest in the northern .tut... Compared with"these regions, the rate of decrease was about hilf as much in the West, where housing activity in some metropolitan areas gained sharply over 1956. with FHA mortgage assistance was down last year, preliminary estimates indicate that it accounted for about the same proportion of the private total as in 1956. This resulted from steady, over-the-year increases in project (rental type) housing, which accounted for most of the rise in private multifamily apartment building last year. In addition, the

Nerv sales offices have just been opened in the Town & Country Village, Palo Alto, California, by Standard Lumber Company, Inc. I)ave Steinmetz III, president of the pioneer wl-rolesale, manufacturing and distributing concern, announces Standard can norv ofter a complete service to dealers in the San Franiisco Bav area ancl San Jt-'aqrrin Valley districts.

Don Higgins, formerly sales manager for the Pickering l-umber Corp., Stand:rrd, California, has been named to head the sales development program outlined for the Northern California territory. He is well-knolvn throughout the rvest at all levels o,f tl.re lumber industry, particularly at the r,r.holesale and manufacturing 1evel.

Standard Lumber Compar-ry is not new to the Bay area trade, as it t'as on September 30, 1901, that t1're senior D. H. Steinmetz organized the company rvith a group of associates in San Francisco. At that time the firm operated sawmills in Tuolumne county and four years luter opened its 6rit sash and door factorv in Sonora. Jln-

Stondqrd Lumber Co. Opens Northern Soles Office in Polo Alto

(pre-motorl joying a steady grorvth during the early years of the 20t1-r Century, Stanclard started large salvrnill operations at Standard, California, early in 1918. And tn'o years later, in 1920. the I'ickering Land & Tin-rlter Corporatior-r acquired the controlling interest.

Follou'ing the death of his father and the close of \\rorld \\rar II, Dave Steir.rn.retz III joined the firm as presiderrt irr 1917. He had for manv vears beerr :r nrenrlier of tlrc lr,rard oi directors ancl :i stockholder of the comDanv and lrarl lreen raised irr thc lrrruber industry from a tl.ig up. Under his guidance, Standard I'ras shon'n a steady grou'th. l-ast October neu' sales offices, distributior-r yard and rvarehouse facilities u,ere opened in the eastside industriai area of Los Angeles.

The present expansion progranr calls for good customer service. quality materials and an organization of welltrained lumbermen n'ho knorv the lreeds of the dealers. Steinmetz declared. "\Ve sl-rall follorv tl-re same procedure in the future as we have appliecl in the past, ancl that is a positive sales approach lvith quality merchandise from Pickering Lumber Corp., ancl West Side Lumber Companv for our custonrers," he said, "as there is absolutelv no substitute for tl.rese ttvo salient features in the u'l.ro1esale field."

Sqwmill or Stqndqrd, Colifornio, eslqblished in the yeor

In 1926, clurir.rg the management of Dar-e H. Steinmetz, Jr., Standard Lumber Companv. Inc., rvas merged rvitl-r tl.re Pickering organization :rncl contir.rued as sales agents for the manrlfacturing concern throughout tl.re s-est. Operating under its o\\'n name, oflices were opened in 1932 in Los Angeles. A <listriLrution vard u'as esrablJshed in the Ingleu'ood :rrea to service the Sorrthern -Californi:r dealers, witl-r Dave. Jr., as the presiclent.

Dwid Steinmetr lll. Stondord presidenl

TrqnsFprting lumber from the mounloin srymill to the roilrdd qt Sonorq in l9O2

l912

Don Higginr, Northern Cqlifornio soles heod

method of moving logs from timberlondc lo the !rymill

Sqnto llonicq Deoler Slevers Nomed 'Young llon of Yeqr'

C. Robert Sievers, 33-year-old retail lumberman, has been named Santa Monica's "Young(Man of the Year" and rvas presented the Distinguished Service award of the Santa Monica, Calif., Junior Chamber of Commerce at a luncheon meeting in the Miramar hotel. Sievers is general manager of the John W. Fisher Lumber Co. in the Bay city and lives with his wife Carol and four daughters in Pacific Palisades.

The young dealer received the honor in recognition of his contributions to civic, community welfare, church and youth organizations, and for his exhibitions of leadership ability. The Jaycees noted that the 1958 winner served on the local Red Cross chapter board, was a vice-president of the Roys Club and the Optimist Club, a board member of the Chamber of Commerie and the Junior Chamber, and was a past president of the Jaycees. Also recognized r.vere his activities as financial chairman of the National J.C. Junior and Boys Tennis tournament which raised $9,000 to house and feed participating boys from 42 states. Also noted tvas his service as materials chairman for the committee planning the construction of a new boys' clubhouse this year.

Bob Sievers joined the John W. Fisher Lumber Co. in 1947 as a yard man and advanced to the position of business manager. In addition to the groups listed above, he is also in Elks Lodge 906 and belongs to Corpus Christi Catholic church in his home city. In presenting him his award, it was also mentioned how he, as chairman, organized at a moment's notice a drive to collect clothing and blankets for victims of the 1955 Northern California floods in which more than two truckloads were flown from Santa Monica to the stricken area. The honored retailer is a Navv veteran of three and one-half years in WWII.

Industry Permonence Theme of t 958 RRLC ot Ukioh, Moy 23-24

The 2oth annual Redwood Region Logging Conference will be held at the I?th District Fair Grounds, Ukiah, May 23 and24, announces Conference President George Stoodley following a meeting of the directors at Scotia on January 11. Theme o,f the 1958 conference will be the logger and his relation to the need for closer utilization and permanence of the industry.

Subjects under consideration for the conference program include (1) new developments in logging company organization, (2) importance of the business end of management,

(3) new ideas for heavy equipment use in road construction and earth moving, (4) stream clearance problems and prog'ress, (5) a Zo-year history of the region's forest industry, (6) use of advanced business machines in the logging industry and, (7) a panel on the importance of high standard high school and college education to the needs of the industry.

Directors of the Redr,vood Region Logging Conference, besides Stoodley and Walker Tilley, are William E. Baker, Holmes Eureka Lumber Co., Fortuna; T. A. Carlson, The Pacific Lumber Co., Scotia; Eugene Pickett, Wolf Creek Logging Co., Orick; Robert Grundman, Union Lumber Co., Fort Bragg, and John Yingst, Simpson Redwood Co., Klamath. Emanuel Fritz of Berkeley is secretary-manag'er, and Fred Landenberger of Eureka is assistant secretary.

Sqnfcr Cruz Yord Joins the tMA

San Francisco.-The Pacific Lumber Company's affiliation of its Santa Crsz retail yard with the Lumber Merchants Assn. of Northern California was reported in the February 7 bulletin of the northern dealers. Fenner Angel is managing partner of the yard.

representatives for

The Only POSTTwE Woy to DECAY & TERMITE PREVENTION

TPRESSURE-TREATED IU'IIBER IS YOUR INSURANCE

Show ffte pvblic wtth Warren Bfue* Pressure -f reated Lumber that you ds s lumber deqler are vitslly interesfed in sofeguarding your tuture and your cusfomerts inyeslmen].

'In comblnalion wi?tr cftromoted zini orrcnote-opprovcd by city, coonty, srata and Federcf rpeciffcotfont.

Dick Lloyd of the Ed Fountain Lumber Co., Los Angeles, attended the American Institute of Timber Construction meetings last month in Chandler, Ariz., and soaked up some relaxation in the sun countrv.

Insular Lumber Company's Joe Stearn, Philadelphia, spent a J nuary week viiiting davis Hardwood Comirany in San Francisco, a long-standins representative of th-e large Philippine mahogany pro{rc6r.

Frank Wright, former inspecfor for the National Hardwood Lumber Assn., who has been retired the past few years, is recovering from an operation in Torranie Memorial hospital agd would be cheered to hear from his former friends in the industry by your cdrds or letters to 213 South Camino Real, Redondo Beach, Calif.

Hugh Pessner, chief cook and-at West Coast Timber Products Agency, spent a January week away from Market street calling on northern California suppliers.

Louis J. Weidner, for many years prominent in the southern California wholesale lumber industrv. and Winifred K. Becket of El Monte were married Ianulrv 17 at the Wedding Bells chapel in San Diego. Lou is #ell known to the industry in both California and Arizona and now owns and operates Fleurette's, -a. picture frame, moulding and artist's supply house in Temlite City. The new Mrs. Weidner is a

The Above Brond, Plus the Wqrren Blue Color, is Your Assuronce of Moximum Prolecfion

-WE RECEIVE BY WATER, RAII OR TRUCK-NO ORDER TOO TARGE OR TOO S'YTALL-

For Better Seryice g,nd lnsured Quolity look fo

Nebraska native and the couple (shown above after their wedding) will depart in April aboard the Matsonia for a belated honeymoon in Honolulu.

Marvin Herrmann of the M. Herrmann Company, San ligSo, is serving as commodore of the San Diego Yacht Club this year. He and Mrs. H. (June) flew to Acapulco February, I to attend the finish of the San Diego to Acapulco yacht race and also planned to visit Mexito City during their siesta from business.

-Pat Cardin, California Plywood Co. exec., has the bugs all ironed out of his Kaiser Darwin-Special, a real jewel of a dragster-sportscar. Won his seventh straight trophy, he did, and left the field swallowing his exhauit at the Lodi dlag strip, January 19. Pat's beautiful D-S is a full-load job that. originally belonged to Edgar Kaiser before its c6nverslon.

l_erry Mashek, Hill & Morton headman, spent the week of January 20 in Portland on business.

Mr. and Mrs. Donald C. Anderson, Twin Harbors Lumber Company, left early this year for an extended world cruise. According to their itinerary, the couple should be in lali, fndonesia, about this time, having just spent a few weeks in Africa big-game hunting.

Dave Annan, United States salesmanager for MacMillan and Bloedel, Ltd., and Bill Robertson of British Columbia Forest Products, both of Vancouver, were Los Angeles visitors last month and, together with Forrest Wilson, southern California representative of the two firms, spent ten days on a Spring sales survey of the local market-and' called on many retail yards over the state.

Mr. and Mri. Howird Libbey (he's president of Arcata Bedwood Co.) spent a January journey vacationing at Camelback Inn near Phoenix. Arizona.

Long-Bell Using Steom-Both

For Plyurood Peeler Logs Agoin

A Turkish bath for plywood peeler logs is a unique feature of the International Paper Company's Long-Bell Division plant at Vaughn, Oregon. The 24-hour steam-room treatment makes the huge Douglas 6r logs peel into higher-grade veneer and also dry faster than those turned cold on giant razor-sharp lathes.

Tests with both hot and cold logs have proved that steaming gets more veneer out of each log, keeps knots so'ft and makes lathe knives last longer.

When peeler logs are brought in from the pond and debarked they are placed in ten huge steam rooms. Each is 12 feet wide, ten feet high, and 60 feet long. When 17,000 board feet of logs are in a vat, a steel-reinforced plywood door is locked in place. A mixture of steam and

water at 1800 Fahrenheit and a pressure of 30 pounds to the square inch is turned on, and the logs are left in the Turkiih bath for a day. lfhen the steam and water are turned off, and while the vat is still closed the logs are cooled for two hours to let their sap harden.

Clouds of steam rise from a hot log as it is turned rapidly on the lathe, and vapor trails are le,ft as sheets of veneer roll forward to the clippers and dryers.

Atthough little used, steaming of logs is an old process. It has been known to the S2-year-old plywood industry since it started, but was discontinued by most manufacturers about 3O years ago. Interest in the method is growing again, however.

L. A. Lundquist, manager of plywood development for International Paper's Long-Bell Division in Longview, Wash., had the steam room process installed in the Vaughn plant when it was built 20 months ago.

KEEP II UPwit HOBBS REDW

h wAt 00D

A ticklirh buriness-keeping curlomc?r hoppy yecr ofter yeor. But it poyr ofi in aofirfoction ond repeot soler.

For over 9O yecrr, Hobbc Woll hor rtood for tho lcrt in Redwood-grode for grode, size for size. And for over 90 yeorr, deolers eve4rwhcre hove been cornlng bock for rnore.

Why not put thlr bu3lne6i-bullding quolity to work for you?

Gcll, wrile or wirc Hobbr Woll for pronrPl tervlce.

New BUILDING Developments...

Bids have been invited by the Orange County supervisors for construction of a 300-foot pier in Dana Cove, Dina point, Calif., to accommodate Z-lane traffic, with a boat landing gangway and boat crane.

^ The Oakland City Council and Alameda County Board of Supervisors have tabled a motion to defer plans to iell land in the San Pablo Dam area, and the district-bwned land will be sold to obtain funds for pur_chase of better sites for park plan- ning- Tast Bay Municipal U_tilities officials said the property would be sold for housing subdivisions.

The State Public Works Dept., Sacramento, has called for bids on the first construction foi'the California youth Trainins School near Ontario, to cost about $5,300,000. Construction wiil probably start about April or May on facilities to house 400 boys,-with capacity for 1200 boys oh eventual completion.

A-.building-permit for the $3,800,000 Los Angeles Orthopaedic hospital has been issued. The 6-story structire will have 125,000 sq. ft. of floor area.

Construction has started on a $1,000,000 glass fiber manufacturing_ plant in C91ona, Calif., for the LiSbey-Owens-Ford Glass F.ibers Co., with -completion set for Augrist 1958. New plant, willlandle manufact-uie, fabrication and-warehousing of the L-O-F lines of insulation products, reported John- A. Ylorga!:, vice president and gener-al manager of t--O-F pacific Coast division.

A $67,500 building pe_rmlt was issued for expansion of a shopping center in Brea, Calif.

Permits of $635,515 were issued f.or 62 family dwellinss in Buena Park to be located in three tracts: 14 homes at-Las Lomas drive and Hiatt street, 29 dwellings north of Ocean avenue and east of Hiatt street, and 19 homei east of I-a Mirada and north of Central avenue.

A $25,000,000 investment in 1958 home construction in San Fernando. Valley and Orange county was revealed by Aldon Construction Co., Bellflowei Calif. :'Caballero Hills.,,'a com-

Buena Park, Calif.-Street names in new tracts here will be "out of this world." City Council has approved Mercury, V_engs, Mars, Jupiter, Saturn and Neptdrie. But they turned down "Sputnik" Street. That one will be known as Polaris Street.

munity development at Reseda boulevard south of Ventura boulevard, will be custom-built homes in the $30-$40.000 ranse and consist of. 402 homes. Aldon will also compiete this ydr the 473-home Northridge Plaza development and a $2 miilion extension in Granada Hills. Previously reported in these columns were Aldon's plans to resume construction this year in Oranee county,. wh_e1e the firm built more than $25 million worth "of homes in 1956.

The Presb-yterian Church announced plans for a $3 million community for the elderly on the San Francisco peninsula. where the S. F. Presbytery has approved plans for iesidencei for 250 persons on a lifetime basis.

Whittier Construction Co. took out permits f.or 28 sinslefamily dwellings on West Wilshire avenue in I-aHabra.- County supervisors approved plans of Alco Construction Co. for a housing tract on Westminster avenue east of Cannerv street in Westminster, Calif.

Schwartz-Yedor Building Corp. received a permit to build 50 additional homes in thJ Lem6n Heights disirict at Tustin; Calif.

A 16-unit apartment building to cost $175,000 srtucted at Oceano and Del Sol avenues in Santa H. W. Airey & Associates.

will be conBarbara by

The Orange, Calif., City Council approved final tract maos for a 6.7-acre tract and a S-acre tract lir the vicinitv of Haniv street and Collins avenue north of Walnut avenue. Borrego Springs, Calif.-Construction is underwav on

T. TUI. COBB COMPANY

the first segment of the new Anza Motor Hotel and Resort Apts. whiih. when completed in three years' will total $750,000 and give Borrego Valley a 50-unit motel and 14 duplex apartmlents. Builders of the project at Lazy-S and St. Vinc6nt drive, near Desert Country Clu'b, are Mr. and Mrs. Frank S. Howarth, formerly of Pasadena.

Downev. Calif.-Plans are reported for the Lucci l\Ianor Developnient, a 7-acre shopping and office center arouud a patio in a multimillion-dollar project.

La Puente, Calif.-Justin Construction Co., Alhambra, has been awarded. the contract for construction of the first ohase of the Los Altos Hieh school on a low bid of $tgg,OOO. The school will occupy 38rf acres in the Heights area'bounded by Los Robles sireet and Turnlbull Cary^on road. Master plin calls for completio! of the entire $3'5gq'000 school by-september 1960, with the first phase due this September.

Wood Advcrnces Highlighfed in TECO 25rh Yeor Book

Washington-Twenty-five years of continuous service to the wood and wood using industries is depicted pictorially in the anniversary report of Timber Engineering Company, research and engineering affiliate of the National Lumber Manufacturers Association. Established in 1933 as an independent incorporated affiliate of the lumber manufacturers lrade association, the company has become the clearing house for technical data on the design and buildiag in engineered timber.

The pictorial anniversary report, "Our Twenty.Fifth Year," wtrictr also illustrates the services and facilities of the organization, is available, without "!t?{99, from_Timber Engineering Company, 1319 - 18th St., N.W., Washington, 6. D.C.

cusTotit Mtlltltc . ctRcuLATtNG STEAtrt Ktllt;DRytNG . cAR UiltoADll{G o LUMBER SToRAGE . !]|-TRANSIT MlttlNG

Horv and \\:here the u,orld-famous Caliiornia redrvoods gro\\', lt'\\. tlle\-

New Redwood Film Aid to Deoler Soles

sure continuing supply of reclrvood Iurnber, horv this quality lum'lter is m:rttttfacturetl anrl Drit 1,, rrse in irrrlustrr', homes, school-s, an<1 other structures, is the subject of a nen filnr, in color and sound, "The Frirever Living Forests." The 27 -minute fi lm. produced lrv the \\'. -\. I'almer Films,'lnc., [,rr the Calif ornia Redrvoocl Association. \vas screened for the press at the l)alnrer sludios in San Franciscu on llrnrrarv lr1.

Ii u'ill fir-rd a u-ide auclience among school chilclren, club groups, lumber retailers, specihers, builders. ancl uscrs of recln.oo<l during the coming vears. Its predecessor, "Serlperr.iren.s,t' has

ANOTHER HOMASOTE FIRST THrs

TsADOMA|SOTE

...o geodesic dome of

Weotherproof Homosote

It's the lowest-cosl weotherproof slruclure yef bullt !

Construction-grade Douglas Fir or Southern Pine 1 x 4's are bolted together in a series of triangles fastened to a base ring. Homasote panels are nailed to this triangulated frame, overlapping 6" at joints for a weather-tight structure. Excluding masonry foundation, the cost is less than $1.00 per sq. ft.-erected!

The Domasote here pictured has a center elevation above masonry wzll of l4'-37A" and, a diameter of 55'-3". This means 2,397 sq. ft. of floor area and 34,448 cu. ft. inside above masonry wall. The addition of a 4'masonry wall adds 9,113 cu ft.

Among the many profitable uses for the Domasote are:

poultry houses

tarm buildings

lumber storage machinery sheds

grain bins

sa*dust storage

sielters lumber kilni hangars

camps molels

boathouses

oil mud covers mess halls

codstr[ction ottices garages

roadside stands lactories

recteation centers barracks used car lot covets

The Domasote is licensed* to Homasote Company and is available as a package through lumber dealers. For full details. use the coupon today.

tLicensee to R. Buckminster Fullerutud,er proprietar! rights, includ,itug U.S. Patent:2.6E2,235 and, U.S. and, Foreign P dtents Pend,ing.

t-

READY TO SHOOT rhe felling of o redwmd tree (frm which quolity lumber will be mdutdGtv.edl in lhis 3eqeen.e of lhe new C.R.A, ftlm in iound

been secn by zrn estimated fir.e million pe()l)le siltce it \\ras released in 1948.

Script for this dramatic film l'as written b1' l3arney Petty, u'ho is u'ell knou,n foi his scriDts irr the inclrrstrial and natural resouice education fielcl. I)irectcir was l)ave Butler of l)alrr-rer Films. Carnerarnan u'as Toe Dieves. rvh,, h:Ls l)ccn \vith I':rlmer- Filnrs since 19,10, interruptcd by a stint l.ith the U.S. Armr. Signal-Corps as combat cameraman in ]iuroDe. The narration is by Nlarvin -Nliller.-lJob ('lrrne. a forestry major at tl're University of California. \\'as pro(lltcti,rn as.iitalrl and Ecl McDonnell rvas sulrervisor for the L':rliforrria l(edrvood Associalion.

Shooting took place in Hurrbolclt and \Iendocino counties of the Itedn'oocl Regicin during the spring, summer and fall oi 1q57. 'l-he rxnge ln qrr:rliti<'s oI light ancl size of subjects-fronr a 2-inch redrvood seedling to a 300-foot tall mature trec-\\,ere a well-met challenge to cameramen arrd to the Iiastrrrin Kocl:rchrome film alike. (A black arrd rvlritc vcrsion is uvailable ior TV screening.)

Cmerq! A.rion! GROWI The tiny redwood seedling, borely pushing up obove the dufi ond litter of fhe forest floor, is to.ol poinl of (1. to r.l Ed McDonnell, film superuiror for 9.R.A., Jou Dieves, <omeromo; Bob Clune, production os5islonf, _-ond Dove Butler, director of "The forever Living Fore9tr."

can l)e milnage(l as a forest cro| to cn-

qd color produced by Polmer Film: toi otrociolion

C-O4P.4-NY FORESIER exploinr to tore5lry student the re(retr of Colifornio redwood's durobiliry ond obility to regenerote itself lhrough rool tprouls (qround the slump) in -o scene from lhe new C, R. A. movie

(Tell tlrcm \tou sazu it i1 7-lte Calif ornia Lwmber Merclnnt)

Wood Conversion Gompony Announces Technicsl Chonges

Wood,Conversion Company, St. Paul, Minnesota manufacturers of building materials and industrial products, has announced a realignment of the functions of its technical executive. personnel, according to M. S. Wolf, general sales manager.

D. B. Anderson, formerly director of Technical Sales Service, becomes technical assistant to the general sales manager to provide information and recommendations regarding technological changes that affect building and industrial products and markets. He Will be responsible {or supervising market research activities that relate to enduse requirements for the company's products and sales potential for suggested new products. G'A. Erickson, formerly assistant to the Buil'ding Products sales manager, becomes manager of Technical Sales Service. Three assist-

Teletype: SE 457 11, CALIT.

ant managers, Technical Sales Service department,- were' also announced. M. A. Nicholson will direct the activities' of the Building Products section of the departmentr A.-J. Withoff and C-. E. Swanson will share responsibilities for' the Industrial side of the department.

New Foresfry Ads

Forest'(nanagement through the industry-operated Tree Farm prograrn is a ,fountain-head of prosperity that penetrates lhe entire economy while providing wood needed {or more than 5,000 useful items. This concept of growing timber as a crop on taxpaying lands is the theme of the 1958; series of % fuee forestry ad mats now available to ther nation's newspapers from American Forest Products Industries, Inc., dustfres, lnc., spons System pnd the Keep America Green program. The ads are designed for use in all forested regions of the country.

of both the Americair'Tree Farm

West Goost Dry Kiln CIubs ro Hold I Orh Annucrl Conference in long Beqch

Following a meeting of the General Planriing committee of the Southern California Lumber Seasoning Association with Orrie Hamilton, executive vice-president of the Southern California Retail Lumber Association, the SCLSA will host the 10th annual ,Conference of the West Coast Drv Kiln Clubs at the Lafayette hotel in Long Beach, May i3 and 9. There will be a retail lumber theme to the seasoners' 1958 Conference and the support of the SCRLA was sought and secured.

The February 6 regular meeting of the SCLSA was postponed until February 13 so the General Planning tommittee could meet again February 3 and prepare a final draft of the Conference plans. John Kurzhals of the Sun Lum,ber Co., San Pedro, will be general chairman of the

Don't let The

wirh:

MARGH 20 thru 30, l$58

Pan Pacific Auditorium, los Angdes

Ihe Nofion's Biggest Show

In fhe Nofion's Top Do-ft-Yourself lfurket

f New Spring Dcries

f New "Cqn'f lllliss" Floor Plqn

May Conference and the following. committbe chairmen have been appointed for the local hosi club:

_ Technical program-SCLSA Secretary.Tfeasurer Robert P. Inglis,_Associated Molding Co., Lol Angeles; Publicity-Ray-Benson, Western Mill & Lumber Cb., Los Ange- les; Local Arrangements-Cort Mason, Downey Kiln Dry & Milling Co., Diowney; Registration-Art Fuicron, Consolidated Lumber Co., Wilmington.

Hqmmond fumber's George Mcleod Dies in Sqn Froncisco Aged 87

George B. Mcleod, one of the best-known lumbermen in the Redwood Region, died of a heart attack at his San Francisco home, February 3. He was 87. Mr. Mcleod was !q:{, i_t St. John, New Brunswick, Canada, September 23, 1870. He was educated at schools in Quebec ani graduated from the Royal Military college in Kingston, Oitario, in 1891, at which time he went.to Missoula, Montana, to enter the employ of Andrew B. Hammond. In 1904 he *en1 to the Hammond Lumber Co. offices in San Francisco. remaining there until 1909, when he returned to Oregon to stay for 15 years. During this time, -Mr. Mcleod worlied actively to prepare,existing Oregon and Washingtoir state fire laws, and was a founder of the Western Forestry & Conservation Assn.

1933 saw his return to San Francisco. and in 7946 he became president of the H"ntmond Lumber Co. He helped formulate the California Forest Protective Assn.. serving as a director at the time of his death. In 7945 he cooperated in the study which brought aboul the California For6st Practice Act. He was also one of the founders of the Redwood Region Conservation Council and active in the Pacific Logging Congress. Mr. Mcleod served as chiirfran of the board of the Hammond'interests from 1951 to 1956, when the company was purchased by Georgia-Pacific C6rporation.^Fa- miliar with every phase of the-lumber business, he made many contributions to its status in the West. During his presidency the first tree farms in ttre Region were established on Hammond lands. -

He is survived by his wife, Emma, and a daughter, Mrs. Sarah Van Amerongen, both of San Francisco. Funeral servides were held February 8 at Missoula, Montana.

5BA in New L.A. Offices

f New Crowd-Pulling Altroctions

REMEI\ABER-SO Percent of oll home improvement proiects slort in Morch. AGI

Show

666 N. Roberfson Bhd. los Angeles 46, C.olifomio Oleonder 5-77OO

New offices of the Small Business Administration were opened this month on the llth floor of the Orbach building at Fifth and Broadway in downtown Los Angeles, reported Donald Mclarnan, SBA regional director. The federal service agenci'has leased l4W feet of air-conditiJnedoffice space, which the department store remodeled to meet specific requirements - of the government personnel occupying them.

Pomono Yord Joins SCRTA

The C & E Lumber Company, 2692 North San Antonio, Pomona, Calif., has been enrolled as an active me'mber of the Southern California Retail Lumber Association. Executives of the retail yard' are George R. Callaway, president, and George E. -Else, vice-president.

Fronk Jordon €elebrtrtes 53rd Anniversqry in Wood Products

On February 26, Frank L. Jordan (left), president of the Frank L. Jordan Sash & Door Co., Los Angeles, celebrates his 53rd anniversary in the woodworking business in Los Angeles. It was in'1906 that the "Dean" of millworkers started his career r,vith the City Mill & Manufacturing Company, and in 7920 he esta;blished his or'vn concern producing sash. doors and frames for the retail lumber dealers of Southern California.

Today, Frank is active in the administration of his firm, and has no olans 'ivhatsoever for retiremeni. His trvo sons, Spud Jorclan and Kenny Price, are in charge of production, management and sales, and Frank is chairman of the planning committee for nerv products and finance.

"ft seems it was just yesterda). that I arrived from Cripple Creek, Colorado, and as I get rvell into my sixth decade in serving the building trades through retail dealers, I feel that it won't be any problem at all to continue for many years to crJme," Frank declared. He attributes regular hours for u-ork and pleasure as the key to his success and feels confident he ri.ill be on hand to accept his Diamond Anniversary pin.

Fork-lifi Cowboys Trqin for | 958 Nqlionql Rodeo Competifion

The trusty "steeds" of the nation's most expert operators of fork trucks are being grocrmed for competition in the 1958 National Fork-Truck Rodeo, scheduled to be held in Los Angeles on May 10, sponsored by the national organiza' tion of the American Material Handling Society, Inc. The elimination battle among the nation's top regional lift-truck jockeys and the crowning of the grand national champion on May 10 rvill take place during the third and final day of the big Western Material Handling Show in Los Angeles. The fork-truck rodeo idea was initiated just two years ago by the Los Angeles Chapter of the American Material Handling Society.

A 50-page booklet, available from the Society's National Fork Truck Rodeo committee, provides all the rules, forms and releases required to conduct a local fork-truck rodeo. Additional copies of the fork-truck Rodeo guidebook are available from Homer Poston, Long Beach Naval Shipyard, Long Beach, Calif.

Golden Stote Lumber Co. O Second Sonlq Monico Reroil

The Golden State Lumber Company has completed an expansion program which includes new offices for contractor business at 1100 Colorado Ave. and removal of the general offices to that location from the old retail yard at 2436 Santa Monica Blvd. There will also be complete customer service at the new site, as well as the old. Frank G. Kranz is president of the retail lumber firm, which has been in business in Santa Monica. Calif., since 1921. Frederick H. Kranz is general manager of the operation.

One of the yard's specialties recently added is a large inventory of hand-split rustic redwood fencing for ranchtype homes. Golden State carries complete stocks of rough and finish lumber, hardware, paints and building materials for its homeowner and contractor customers.

Ifiews Briefs. . .

A 50 Years Ago item in The Los Angeles Tirnes for Dec. 15, l9O7, said the city's I'ublic Works I)epartment filed a report u'ith the lnayor listing the agencl"s accomplishments durir-rg 1907. These included improrrement of 50 miles of streets, construction of .15 miles of server lines, and granting of permits for 7700 nerv buildings r,alued at $13,851,154.

A fire recently sw'ept the Frogge & Sons Lumber Co., Lakervood, u'ith damage estimatecl betu,een $75,000 and $100,000. Tl'o youths, one llJ and the other 19, u'ere caught running from the prernises zrnd admitted thev broke in to steal electric clri11s.

A child's-eve r-ieu. of life in a lumber torvn rvas filmed in NlcCloud, C;lif., for part of the "\\rorld -\round Us" TV Program.

The city of Bradburl., Calif., opened an offrce January 2 for the issuance of building permits.

The office of the Hanford (Calif.) Planing X'Iill r'vas recently ransacked b1'a burglar breaking the glass in a rear \\'l n oo\\:.

Ben C. I)eane has been elected the l6th president of the Home Ruilders Institute, Los Angeles. I-Ie las constructed more than 1,000 homes in the L. A. metropolitan area and is norv in a $7,500,000 Capehart housing project in Virginia.

California's Building :rnd Cor-rstruction Trades Council, representing 350,000 skilled construction rvorkers, has announced it rvill continue affrlizLtion rvith the nationally expelled Teamsters Union. During the recent AFL-CIO convention in Atlantic City. the building trades clepartment rl.ent on record opposing the exprrlsion oI the corruptionindicted Tearnsters from the labor fecleration.

I)ave Beck, under indictrlent for allegecl misuse of union funds, has resigned as a vice-president cif the I\FL-CIO 13uilcling ancl Construction Tracles department. Beck is ex-president o,f the Teamsters Union.

San Diego.-1{oscoe E. Hazard ancl \\'illiam FI. Black have proposed an exclusive residential development east of Encinitas, north of Rancho Santa Fe and soutl.r of Carlsbad to be similar to Rancl.ro Santa Fe.

Santa Cruz.-The Lirban Redevelopment Agency has begun buying 145 parcels of land in San Lorenzo Park to be resold to private developers.

Hollister, Calif.-A Sacramento planner rvarned local officials here to start planning for a population cloubled in the next 20 years, predicting 30,000 before 1980.

Several Kings Countv club representatives gathered recently for the fifth vear of planting more than 1,000 trees annually in the outskirts of Hanford and Corcoran.

Crescent City, Calif.-A minimum brril<ling code becornes effective in Del Norte cottnty as the result of a pulrlic hearing before the Boarcl of Supervisors.

Flames recentiy guttecl the main 'n.arehottse of the A & P Lumber Co. in Sun Valley, Calif.. n'ith $10,000 damages.

Coast Highrvay 1, south oi Carmel, Calif., r'vhich clings to tl're \r'estern slopes of the Sant:r Lucia ltange abor.e the Pacific Oce:rn, has been zoned for single-f:rmi1r- residential planning 500 feet back fronr either side of the road.

Charles F. Buckland has been natned assistant merchandise manager of the insulation salcs department of The Celotcx Corp<iration, Chicago.

Elroy C. Carlson has been named staff engineer of Georgia-Pacific Corp., Portland. He rvas f ormerlv I'ith U. S.-Ply'"vood Co. and M&N{ Woocl \\'orking Co.

A $100,000 conversion of facilities to production of overlaid pl1 n'ood is non unclerrvay at Simpson Logging Company's Shelton, Wash., plant.

United States Plyu'ood Corp. reports consolidated net earnings of $2,034,000 for the three months ended Oct. 31, 1957, ifter estimated income taxes of $1,315,100.

The Builders Redwood Co., Dou'ney. recently suffered several thousand clollars' damage in a lire that broke out in a frame building housing the olfices but did not reach the lumber stores in the yard.

Hollywood Jr. Twins Are All.Purpose Doors

Say goodbto torever to old fashioned screen. sash and storm doors.., for here are lv{o all purpose doors...COMBlNATlON SCREEN AND METAL SASH D00RS that fit all types ol vuall construction and hamonrze with any interior styling.

Ilole these 4-ln-l ADYAIITAGES

l-lGomfort

a Th. Hollwood Ja Twln! D.mlt morr llght ln kltchan md afllc! po.dta

O Glw rdqu.t crry Y.nubtlon.

t\ !f

Economy

o In3.cttight, rultprlot rdr.n.. a

a Savaa bqfng ! S..h, Scracn rnd Stom Dor. Hollnuood Jra. ara lll 3 combinrd Into I dd. Srvrs on h.rdw.ra, hlnglnt rnd p.lntln3.

a S.3h Glr$ rn t br d..D.d wlt|i r.!.. a

Gonvenience '

o ilo rndr drtourl4g rrund r auparfru- ou3 utrl d@r xlth an armtul ol bsrdL..

a llo mm rgiln& lllmry rcraan doo6 $rLfi lnYft. iutrudffi.

O ^ci3 I rn

-, (.f

San ctr crponsirc rGphcamcnb. S.G !prc. Thr Hollyrmod Jr. Twlnr mry br hun! to 3wlng lnor ort

L!.vai .vrihbla fl@r .!trc! r'hldr L urually lod In lltchtr a mtry uay.

Ponel or Flush

a Hdlywd Ji Tulna gfc you yorrt dDlca ot r lrnd d nu3h door to hrmonha with rnt rty,lc rctltGctura d Intlrb. daaltn.

o Flu.h doot $.lLbl. In Phlllppln. Lurun, Orbrt l Ath (S.n) I Blrch.

a ?.n.1 doofi avalhblG In pin. only.

Atkins-Kroll & Go. Ncrmes

Ernie

Lorson to Sqles Post

Charlie Schmitt, head of Atkins-Kroll & Comppny's imported lumber products division, has named Ernie Larson to a Northern California sales post. Larson is well acquainted with California's jobber trade from his many years with Celotex in various sales and managerial capacities. A long-time resident of the Bay area, he is a past president of the Producers Council of Northerrr California. and for the past four years has been representing well known national manufacturers.

38ofh TTT Ployed ot Hociendq

The 380th Terrible Twentv tournament was held at Hacienda Golf Club, January 9, with Harry Whittaker our genial host. A challenging golf course and a beautiful after.

noon. Next year we will find many changes, as the club house is to be remodeled and the course toughened up. Bob Pierce won the upper bracket 83-12-71 and Bob Dil. worth the lower bracket 82-ll-7L. Last month's tie in the lower bracket was won by Alling, as Huck couldn't appear. For the first time, both members of our membership committee appeared at the same tournament, Curt McFadden and Harold Hamilton-the "Debonair Beverly Hills Oil Baron" (L.A. Times). The next tournament was scheduled at San Gabriel, February 7th with George Gartz as host.H. M. Alling.

Notionol Yord Seeks Spur

National City, Calif.-The city council has referred to the Harbor committee for study and report an inquiry on a spur track to be built on the city's tidelands affecting the Na* tional Lumber Company.

New Fosmed Adhesives Process lo Gut Plywood Glue Gosts by 2Oolo

San Francisco-A western forest products industry seminar here late last month was shown the new technique for producing foamed adhesives recently developed by Arthur D. Little, Inc. The new process, which is claimed capable of cutting glue costs 20/o in the production of exterior Douglas fir plywood, was developed for two major plywood producers and American Forest,Products Corp.

A Chicago consultant told the seminar the $2 million annual savings would be particularly important in the plywood industry's record of declining profits since mid-1956, and the foaming process can be used, with modifications, for most types of adhesives now in use in the industry.

- James Zeigler, research specialist for the Little firm, said the technique aerates glues, extending their volume up to five times, and achieves better bonding with less adhesive. He said American Box Company is testing the foam process at its Fresno, Calif., plant on bonding paper to wood for rigid packaging.

Other immediate applications, it was brought qut, lie in manufacturing of pallets, particle board and gummed paper. The foaming process was two years in development and test runs on Douglas fir plywood showed the technique is capable of savings of a.bout $1 per 1,000 board feet on exterior grade. The process will be marketed by licensing it to clients.

Ken Jorgensen With WCIA Show

Ken Jorgensen of the West Coast Lumbermen's Association has scheduled several recent regional get-togethers in Northern California for the purpose of discussing WCLA grades, their iharacteristics and uses. Some of his past meetings included an evening with S. F. Hoo-Hoo Club 9 on January 28, an evening meeting in Visalia on February 10, and an LMA-Hoo-Hoo Club 31 sponsored meeting in Fresno on February 11. Other February "ports of call" will include: LMA sponsored evening meeting, San Jose, Feb. 19; Santa Clara Valley Hoo-Hoo Club, Feb. 20, and. Healds Engineering College, San Franciscor Feb. 26.

Price Boosts Foreseen For Building Moteriols

BLUE DIAMO]ID

hl$*fi €YPSUM WALTBOARD ultl FoRt

COR,E . . .TAPE R... SU RFACE

Gytrrsum wallboard craftsmen know the importance of Blue Diamond uniformitg. Uniform clwracteristics aid in the fast production of smooth, ffre resistant walls and ceilings. Aniformitg is a result of quality control.

Blue Diamond quality conbol begins with the grading of gypsum rock at the mines. It carries through every step of gypsum wallboard manufacture to the ffnal placement of dunnage to safeguard its condition in transit.

Applicator craftsmanship and Blue Diamond uniformity join hands in producing smooth . sokil . fire resistant walls and ceilings.

Building materials prices, generally stable for the past year, may start to rise again in 1958, according to House & Home, professional magazine of the home building industry. After a survey of major materials manufacturers, lumbermen and builders across the country, the magazine reports in its February issue that producers fear higher labor and freight rates, rising raw materials costs and dwindling profits will force many firms to increase prices despite the weak housing market.

H. R. Berlin, Johns-Manville's general sales manager, says: "'We are faced with increased freight rates, raw materials costs and labor rates. Couple these with dwindling profits and it can only mean one thing -increased prices." Marvin Greenwood, Celotex's director of merchandising says: "There's every reason to expect an increase in costs." Several other firms, who do not predi_ct price increases, point nervously to uncertain profits as a goad toward price boosts, the magazine adds.

Until the price spiral starts up again, buildersand hence homebuyersshould be able to get more for their dollar, House & Home predicts. It notes that Col. E. H. Boeckh, Washington, D.C., cost analyst, reports widespread price-cutting at the builder-dealer level. He explains that many suppliers are overstocked and are selling cheap in fear of being caught with a big inventory if prices should slump.

Lumber Dealer Clarence Thompson of Champaign, Ill., predicts price-cutting will end as business gets tougher. His comment: "ft's difficult enough to make a profit when volume is down. When you lose volume you get pretty realistic."

Dave Slipher, president of Wehb & Knapp Communities, believes builders will get added services from manufacturers and suppliers this year if not lower prices. He predicts more producers will make sales oromotion aids availab-le to builders and ihat more builders will be influenced by merchandising aids offered as much as by the price of a product. i

No Order Too

NRTDA Protests Freighr-Rqte Increose

An informal protest of the National Retail Lumber Dealers Assn. to the requested increase in freight rates and services in Ex Parte 2I2, now pending before the Interstate Commerce Commission, has been filed. The NationalAmerican Wholesale Lumber Association has employed Byron Gray, the attorney who represented NRLDA and National-American in an earlier rate increase case, to protest the increase in charges for services such as reconsignment, diversion and similar charges.

The average rate increases requested are between 2 and 3/o above present rates. The increase in lumber rates requested is 2/o without a maximum or hold-down. The NRLDA protest reads:

fnterstate Commerce Co,mmission

Washington, D. C.

Tn re X-212, the retail lumber dealers of the nation urge the Commission to suspend and order cancelled the increased rates and charges requested in "Tariff of Increased Rates and Charges X-272" and other tariffs or supplements thereto as they affect lumber and building materials. We further request that if the increased rates requested in X-ZIZ on lumbei and building materials a.e noi suspended or cancelled, then the Commission will provide a reasonable maximum rate or hold-down on such products so as not

to penalize the long-haul shipper of such products. The Commission is further urged to carefully examine the request for increased charges for services such as reconsignment, diversion, stopping to partially unload and similar charges to determine the reasonableness of such increases and their impact upon the lumber industry and the distributors of such products.

H. R. Northup Executive Vice-President National Retail Lumber Dealers Association.

NGIC ro Srcge Lqdies Nighr

The Northwestern California Lumbermen's Club, under the capable direction of President R. H. Fleming, will hold its annual Ladies Night outing the evening of March 1, at Redwood Acres, in Eureka. NCLC Veep Bill Rogers is program chairman and has arranged for an imported showsupreme from San Francisco for an anticipated capacity crowd of some 500 people. The show wrll be preceded by dinner and the rest of the evening will be devoted to dancing and good fellowship.

Other officers of NCLC include H. W. "Hank" Dreckmann, secretary-treasurer, and Otho Davis, Sgt.-at-Arms. Directors are Alden E. Ball, J. H. "Jim" Berry, A. A. Emmerson, L. L. Farris, Jay F. Gamsby, B. J. Gilbert, H. R. Halvorsen. Don Metcalf and Toby Moehnke.

Northwest Hordwood Assn. ' ftleeting Heqrs Stories of Success With Notive Woods

How a one,horse sawmill was parlayed into an operation that has cut more than one hundred million board feet of native western hardwoods within the span of little over a decade was dramatically related at the January 25 meeting of the Northwest Hardwood Association at the Congress hotel in Portland, Oregon, by L. R. Smith, president of the L. R. Smith Hardwood Company, Longview, Wash., and newly elected vice president of the association. Today the Smith enterprises include'a modern, streamlined mill in Longview, several subsidiary mills, a large distribution yard in Los Angeles, and a new birch operation in Alaska that takes in one of the finest stands in the Territorv. 3O miles along the line of the Alaska Railroad. Smith r6lated how he finally gained acceptance by the,California and northern manufacturers of fine furniture and cabinet work.

Special credit was given to W: E. ("Bill") McPherson of Hallinan Mackin Lumber Co., Portland, San Francisco and Los Angeles wholesalers, who helped him to get established in the market. McPherson is a director of the Northwest Hardwood Association and acted as official host at the Portland meeting.

Qvality Redwood tor

Jack R. Pfeiffer of the Oregon Forest Products Research' Center, Corvallis, served as program chairman. The meeting was presided over by the association president, Emmet J. Nist of Seattle Box Company, one of Washington's pioneer industries (1889) and a leading exponent of western hardwoods.

Other speakers were R. C. Bourdon, vice-president of B. P. John Furniture Corp., Portland, on wood raw material requirements and specifications for the furniture' manufacturer; H. C. Barchus, field engineer, Jones & Orth Cutter Head Co., Seattle, on knives, knife bevels, cutterheads and cutterhead speeds; A. C. Knauss, technologist, U.S. Forest Service, Portland, on wood moisture regulations and moisture content of wood in use, and Harrv D. Smith, western traffic manager of Weyerhaeuser Timb-er Co., Tacoma, who presented the association's case for reduced transcontinental freight rates on Pacific Coast ash, birch, maple and oak which was to come up for a public hearing before the TranContinental Freight Bureau in Chicago on February 4.

Smith pointed out how these fine woods are virtually being kept out of the great consuming markets of the east and middle west by existing high freight rates that affect the industry all the way back to the timber owners, who have little encourag'ement to select and log trees until a broader market is established. He called attention to the fact that there have been no large movements of these western woods across the continent due to discouragingly high transportation costs and that the railroads do not, therefore, stand to lose any appreciable revenue by granting more favorable rates, but do stand to gain by encouraging a heavy new tonnage movement on a fair, competitive basis.

A. Plummer York, formerly superintendent of Educators Manufacturing Co., Tacoma"-and now with F. S. Harmon Mfg. Co., also of Tacoma, was elected to honorary membership in the association in recognition of his long service and leadership in promoting western hardwoods.

Hardwood Resources Exceed Survey

Dr. Donald H. Clark of the Washington State Institute of Forest Products, Seattle, was appointed forest products economist for the association. In accepting, he pointed out that all previous surveys of hardwood stands of this region have fallen far short of the actual timber available in merchantable size and stated that re-surveys are now under wav and projected that are expected to -reveal hardwood 16sources far in excess of the 23-billion feet estimated bv the association when it was organized in September of 1955.

The appointment of L. R. Smith to the Rules committee of the National Hardwood Lumber Association, Chicago, was announced by President H. A. Hanlon of Odessa, N.Y., in a letter to the regional association. Smith has retired as chairman of the hardwood lumber grading committee of the latter and is succeeded by Robert McGregor, president of West Coast Hardwood Ltd. of Vancouver, B.C., Canada.

It was announced that the association's grading rules for Pacific Coast Alder and Maple have now been incorporated into the national rules book and that all shipments are now subject to national inspection and grading.

President Nist pointed out that this represents a significant accomplishment for the association inasmuch as there had previously never been uniformity between the western and national rules.

It was voted to hold the next meeting in Seattle, April 11 and 12, and, the annual meeting in Portland, September

and.27.

Be Assured of Your Profit . . .

i,tASON SUPPtIES, Inc.

L.A. Home Show in Mid-June

The 1958 l-os Angeles Construction Industries Exposition ancl Honre Shorv u'ill be held June 12-22 at Pan Pacihc auditcirium, ar-rd feature conventional model homes in acldition to "space era" moclels. Carl Kraatz said every effort lvas being made to Present the amazing "Geodesic-dome House" and hoped that all details could be u'orkecl out within a ferv l'eeks. He said this feature alone rvould n-rakc the Los Angeles Home Shorv the most outstancling in the countrv. Kraatz said exhibitors could reserve booth soace at the -offr.",6399 \Vilshire Blvd., or by calling \\'E l-fr-'2tr.

G-P Moving Wqrehouse to Poltlqnd

Georgia-Pacific Corporation rvill make a clepartmer-rta1 sliift earlv in March, moving its Warehouse division from Ol1'mpia, Washington, to tl-re general oflices at Portland,

Oreson. The move calis for relocation of Vice-President Steu,art \\'. White, in charge of the division, and only 30 emoloves.

The- shift is a further consolidation of the sales organizatior-r of the big u'ood products concern. Recentlv its specialty sales people u'ere mor.ed from Olympia to the general olhces ancl reestablished as a sales promotion group under the public relations :rnd aclvertising department. Already in Portland u'ere the specialty proclucts, lumber, redu'ood, hardboard, export and paper sales offjcers and departments.

Jim Mqher to Hollow free Soles

NIax Barnette, president of Hollou' Tree Redu.ood Co., L]kiah, announces the appointmcnt oi Jim NIaher to the sales staff. Prior to joining Hcillou. Tree, \'Iaher u.as u'ith Ridgeu'ood Lumlter Companr-. \\-illits. n'here he served as s:rlesmanager until its liqrriclation l:rte last year.

IIew BAILDIflG Developmenls.. .

Krader Construction Co. won a contract for $82,445 to build six additional classrooms at Las Lomas scl-rool n'itl'r completion before the i958 Fa11 term.

Twenty-three tracts with 1,3111 hor.nes authorizecl in Orange county in Novernber was tire largest nur.nber of new dwellings approvecl in a month since }Iarch 1956.

Queensbury Homes has been issuecl $1,543,427 rvorth of permits to build 118 clwellings in Seal lleach, Calif.

$550,000 worth of perr.nits for construction of 49 hornes in the 2400 block of Alder ancl Valhalla street was issued to Hadley-Cherry, Inc. l{or.nes will he frarne and stucco constructron.

First Methodist churcl.r of Garden Grove. Calif.. announced a building expansion program of $150,000.

Pennits were issuecl for three motel oroiects in the Anaheim area worth over $180.000 to inctude a 16-unit project at 1530 S. Harhor lllvd.,48 units at 1125 \\r. Katella Ave., ancl the Saga Nfotel at 1650 Harbor Blvcl.

Buena Park city planners approved developrnent of a $200,000 shopping center at Orangethorpe and Gran<l avenues with construction by February 1.

Work on the proposed $3,500,000 high scl-rool in Westminster, Calif., will begin by June to accomrloclate the first classes of 1800 studer.rts by Septenber 1959.

l)iverco-Noxon Co. was au'arded the contract for aclclitior.rs to the La Habra ancl Buena Park schools.

Work is underway on a 5-vear builcling program for the Boy Scouts Center in Fullertorr, Calif. l.-ight cabins will be built on the property at S. Richnroncl avenue ancl \ralencia drive.

Tl-re State Allocation Board has earnrarked5702.752 for

four scl.rool projects in the Tnstin, Calif., area, inclucling construction of one new school ancl aclclitions to four existing ones.

The size of Hoag N{en.rorial hospital at Newport Beach will be cloubled ancl bicls rvere callecl for u'ork on the $2,000,000 project authorize<l u'ith a fecleral aicl grant. \Vork will begin early irr 1958 for completion u'ithin 18 monuts.

November building pernrits of $.1,610,016 in Brrena Park, Calif., were the seconcl highest in the city's S-year history and inclucled 345 pennits for $4,437,801 in horaes, of u''hich 76 were issrrecl to the Bellhurst develooment alorre.

Corrstrrrctiorl starts early this year on the $722,605 county lruilcling for the Covina-West Covina area at the corner of Service ancl Snnset avenues.

\\'alter H. Christensen of Northridge won a $667.000 colitract to lruilcl the Marek Canyon Boys Carnp near Pacoin'ra. It rvill include a school ancl several other brrilclings.

Construction rvill be started early this year by l)eveloper liicharcl Hart on a $1 million apartment clevelopment nortl'r of tl.re San Bernardino freer,l'ay between llarranca street ancl Grand avenue. First ohase inclucles four of 12 builclings that lvili contain 120 one- ancl two-beclroor.n runits.

Three buildings on tl-re Garclen Grove Higl.r school calnprls lvill be rehabilitatecl ratl.rer than reltlacecl with new buildings, and a fourth structure rvill be replacecl.

The Morehart Land Co. has sokl the historic brrilcling at 11661 Wilshire lllvcl., \Vest Los Ar.rgeles, built in 1870 as part of the Veterans Home, rvhich the realty firm had occupiecl since 1954.

\\:estcrn Red CedarThis giant, cedar reaches its finest development in the rainy forests of British Columbia's southern coast. where it may grow to 200 feet tall and 18 feet in diameter. With its straight, beautiful grain, light weight, working ease and exceptional all-weather durability, Western Red Cedar is highly esteemed by home builders the world over, for both exterior and indoor use. It has a very low shrinkage factor and its cellular structure gives it a very high insulating value. Heightening the interest of this fine wood's attractively figured grain is its wide color variationranging from a delicate straw tone to a dark ruddy brown. Left in its natural state, or stained, bleached, varnished or painted, Western Red Cedar graces every setting with a rich look of warmth and character.

Sqn Diego Lumbermen's Assn. Elects Herschell lqrrick President

At their regular meeting, January 21, the Board of Directors of the San Diego Lumbermen's Association held election of officers.

H. G. Larrick, Sr., of Lumber and Builders Supply Company, Solana Beach, was unanimously elected President. Grant Hall, o,f W. D. Hall Company, El Cajon, and John Kyncy of Builders' Market, San Diego, were unanimously elected Vice-President and Treasurer, respectively, and V. M. Capesius was unanimously re-elected Secretary-Managef.

A busy year is anticipated by the officers and members and the various committees have already been appointed by the nerv President.

E. L. Bruce Co. Produces Film on Hordwood Flooring Insfqllstion

The increased variety in hardwood flooring types, plus recent developments of various subfloor construction methods, has prompted E. L. Bruce Co., "world's largest maker of hardwood floors," to produce a new 23-minute movie outlining the correct methods of installing hardrvood floors.

Called "Floors With A Future," the new 16-mm., soundon-fiIm, color movie shows step-by-step the correct installation techniques for unfinished and prefinished strip flooring, block flooring in mastic and strip flooring on screeds over concrete siab. Details of subfloor preparation, provision for adequate ventilation, damp-proofing with polyethylene film and related work are included. There is also a brief sequence on the manufacture and factory-finishing of hardwood flooring.

The film is non-commercial in nature, and available without charge to architects, builders, contractors, floor layers, lumber dealers, architectural and building trade schools, and similar groups interested in gaining detailed knowledge of the best installation methods for various tvoes of hardwood floors

To order, write E. L. Bruce Co., Box 397, Memphis 1, Tennessee. Indicate in your letter preferred showing dates and alternate dates, in the event a print is not immediately available.

G. Lorick

G16t Hqll ( leftl John Kyncy

COLD BEACI{ M,

Winning | 958 Homes Selecfed

The twenty finest architect-planned houses of 1958 have been selected by the editors of Architectural Record, an F. W. Dodge Corporation publication, for presentation to architects and engineers in "Record Houses of 1958," an annual mid-May issue devoted to outstanding nerv achieve. ments in house design. Criteria used for selection included

irppearance, spatial organization, structural design, and design of electrical and mechanical systems. The honored houses represent the work of 20 different architects in 13 states and range in price from $16,00O to over $100,000.

The list of the 20 houses, tl-reir owners and architects includes Mr. and Mrs. Dunbar Carpenter, Medford, Oregon, o\vners, and George T. Rockrise, architect: House for Builder-Joseph Whelan, San Francisco, California (Mr. arrd NIrs. Robert Hilmer, owners) and Knorr-Elliott, architect; Mrs. Allison T. Wanamaker, Seattle, Washington, o\\rner, and Paul Thiry, architect; Mr. and Mrs. Richard Opdahl, Long Beach, California, owners, and KillingsrvorthBrady-Smith, archi tect.

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R.obf. Dollcrr Compony Acquires Dollqr & Pqtterson Production

The acquisition of the lease and production of tl-re Dollar & Patterson sau'mill at Glendale, Oregon, by The Robert I)ollar ComDanv is announced bv Tack Dollar from his San Francisio offi.... The Dollai & P"tt.r.on mill is 1ocated adjacent to Robert Dollar's big Glendale plant, and is orvned by Hayu.ard Lumber & Investment Co.

The Dollar & Patterson mill is equipped r.vitl-r an S-foot

WITH BUITDING PRINCIPAT CENTRAT AND MATERIAT YARDS IN NORIHERN CALIFORNIA CITIES

band and u,ill cut timbers. din.rension and boards to 26 feet. The firm specializes in products manufactured from Douglas fir, ponderosa and sugar pine tirnber. The mill has a maximum output of approximately 100,00obf per shift and production r,r'ill be sold through Robert Dollar's sales offices at Glerrdale, Oregon and San Francisco.

New "Slocker" Movie Avoiloble

A 15-minute color 'rnovie of the nerv "Series FJ" LeTourneau Log Stacker has just been released by R. G. LeTottrneau, Inc., orf Longvie'iv, Texas. Featured is the unloading of giant off-highrvay trucks by the neu' Stacker's "knucklejointed" tusks. In addition, many other r,vays in rvhich the Stacker can be useful around the mill-yard are discussed and shown. It is available for shorving, u,ithout charge, to mill operators and loggers. Write to: R. G. LeTourneau, Inc., 2399 South N{acArthur, Longvieu', Texas.

Pucilic Gemenl t Il$f [ggtegrles, Inc.

WHITE FIR. PONDER.OSA PINE

For the Flush Door Monufncturer - Cqbinet Shops - Industriql Users

Speciolizing in Furniture Dimension ctnd Drower Sides

Imperial Lumber Oonnpany

tD MARII[\l Rernernbas

One of the attractive and interesting industrial exhibits at the Shriner's convention held in San Francisco about the time The Merchant started publication, in L922, was presented jointly by the United States Forest Service and the California White and Sugar Pine Manufacturers Association.

The Association's part of the exhibit was arranged by Secretary C. Stowell Smith, and showed some of the numerous products of the pine mills. There was no attempt at commercial advertising. Rather, it was an educational exhibit to acquaint the Eastern and Middle West visitors with one of California's basic industries.

A booklet was handed ."a.*"n told something of the pine resources and its uses. The territory of the Association, it was explained, included the Klamath Falls region of southern Oregon and the entire length of the Sierra Nevada mountains in California.

In this region, it stated, there stands approximately 325 billion feet of timber as follows: Sugar Pine, 35 billion; California White Pine, 75 billion, Douglas Fir, 45 billion; White Fir, 40 billion; Incense Cedar, 10 billion; Red Fir, 8 billion, and the rest unclassified.

The booklet stated that the production of lumber from this region aggregated approximately one billion feet annually, also it was estimated that the cut-over lands in southern Oregon and California were growing new timber at the rate of 250,000,000 feet a year.

The Association that ;.; ; in previous years, was giving much attention to fire prevention and fire control in the forests. It was cooperating with the Forest Service in

this important particular. In fact, the Forest Service portion of this exh.ibit was devoted entirely to a visualization of the standing timber and the results of fire upon it.

Scores of lumbermen among the Shriners, as well as hundreds of other visitors, took the opportunity to learn something of the extent of the pine industry in the State.

'Aircode' in long Beoch, Feb. 25

The National Chamber of Commerce's 1958 "Aircade" on,Congressional issues, which is visiting 12 cities between February 10-28, is due in Long Beach, Calif., at the I-afayette hotel, on February 25. It also hits Denver (Cosmopolitan hotel), Feb. 19; Portland (Multnomah hotel), Feb. 21, and Phoenix (Westward-Ho), Feb. 24. The meetings

are to better acquaint businessmen rvith the issues facing the current Congress and the need for their voices to be heard in Washington. The NRLDA urged all retail lum,ber dealers to attend. Reservations are through local chambers.

G[LEIfD[il ol G||ITIIIG EUEIITS

Februory

LUMBER MERCHANTS ASSOCIATION of Northern California-1958 Estimating-Merchandising School, Havenly motel, San Jose, Feb. .17-19.

ASSOCIATION GRADED

PTYWOODS ARE JUST ONE OF OUR SPECIALTIES

"We offer personofized service os well os a compleie line of on-grode produclstt

SAlI FORII. LU SSI E R, I JIG.

DISIRIBUIORS AND WHOLESATERS

Ook Stoir Treods-Thrccholdr

Door Sills-Hordwood tlouldings ond

Ponel-Woll

ond Domesric-Phillppine-Joponese

Hordwoods

Warchouse Delivery or Carlud Shfpmcnrr

610I SO. VAN NESS AVENUE

los Angefes 47, Calif. AXminster 2-9181

BLACK BART HOO-HOO CLUB Dinner Meeting, Maple Cafe, Ukiah, Feb. 19;

NATIONAL WOODEN BOX ASSN. Annual Meeting, San Francisco, Feb. 19-2O.

OAKLAND HOO-HOO CLUB 39 Annual Birthday Party and Dinner-Dance-Jim Hendrick, Program chairman; Claremont hotel, Feb. 21.

SANTA CLARA VALLEY HOO-HOO Dinner Meeting, Chez Yvonne, Mountain View, Feb. 21.

WESTERN RETAIL LUMBERMEN'S ASSN. Annual Convention, Olympic hotel, Seattle, Feh. 25-27, SAN FRANCISCO HOO-HOO CLUB 9 Meeting, Leopard Cafe, San Francisco, Feb. 25.

SAN DIEG,O HOO-HOO CLUB 3 Concatenation, Feb.28.

Morch

NORTHWESTERN CALI FORNIA LUMBERMEN'S CLUB Annual Ladies Night, Redwood Acres, EurekaBill Rogers, Program chairman; March 1.

MONTANA RETAIL LUMBERMEN'S ASSN. Annual Convention, Civic Center, Helena, March 10-11.

OAKLAND HOO-HOO CLUB 39 "Saint Patrick's Night," Frank Timmers, chairman-Fisherman's Pier, March 17.

BLACK BART HOO-HOO CLUB Dinner Meeting, Maple Cafe, Ukiah, March 19.

SACRAMENTO HOO-HOO CLUB 1@ Dinner Meeting, Sherwood room, Sacramento, March 19.

SANTA CLARA VALLEY HOO-HOO CLUB Dinner Meeting, Chez Yvonne, Mountain View, March 20.

LOS ANGELES HOO-HOO CLUB 2 Golf and Dinner meeting, Clock Candlewood Country Club, March 21.

SAN FRANCISCO HOO-HOO CLUB 9 Dinner Meeting, Leopard Cafe, San Francisco, March 25.

NATIONAL ASSN. OF COMMISSION LUMBER SALESMEN, Sheridan-Cadillac hotel, Detroit, March 27-29.

April

SOUTHERN CALIFORNIA RETAIL LUMBER ASSN. Annual Convention and Trade Show, Ambassador hotel, Los Angeles, April 8-11.

AMERICAN WOOD-PRESERVERS' ASSN., Hotel Statler, Los Angeles, April l4-16.

LUMBER MERCHANTS ASSN. OF NORTHERN CALIFORNIA Annual Convention, Ahwahnee hotel, Yosemite National Park, April 2l-23.

NATIONAL BUILDING MATERIAL DISTRIBUTORS ASSN. Annual Spring Meetirig, Bellevue-Stratford hotel, Philadelphia, April 29-May 2.

Dza.6eb 8ar7 ^4urnfuo eo. ?oc, Wh"ltmln

MAIN OFFICE: (Mock Giles)

711 D Street-P.O. Box711 I Son Rofoel, Colif. r Phone Glenwood 4-1854 . TWX Sqn Rofoel 25

DISTRIBUTION YARD: (Art Bondl Highwoy 101 . Cloverdole, Colifornio ' Phone TWinbrook 4-2312

WWPOA Eleets New Officers

The \\'estcrn \\'r,orl I'reserviug Operators Associatittn licl<l its lurrrual urceting for electior-r of nel'officers ott Jattttrurv 1.1 :Lt the F-:rirrnotrt hotel irr San Francisco. Neu' olllccrs clcctcrl t() serve for the cotnir"rg \\'\\-PCl.\ \'ear tlre: I'rcsirlent. l.l. \\'. ltur.rl<el. manager. u'oor1 prcserving tlivisiorr, lrrterrrittiorrrLl l'aper Compan'"-, Longvieir', \\Ilrshin{.rton : \'icc-Presiclent, C. F. Craig, szrles ettgitteer, .f H. l',rrxter & Co.. I'ort1ancl; Secret:rrv, Ii. \. "liich" St:tnle,r'. \\'(,()(1 l)reserving dir,ision, Koppers ('o., Irtc.. Scltttle, lrrrcl 'l'reiLsrrrer. l)on I-lor,r,m;ur, lnitnilger. ('ttsc:trle I)rlc C',trt1r:tttr'. ll':rconr:r. \\-ashington.

Plywood, lnc., Sells Bqy Plywood

.\ neu' corpciration knou'n as Ililv I'lvu-oorl, lrrc.. lieaclerl 1rr. itobert \\'. Leon:rrcl, Purchaserl the invcntorr' :trrrl fixe<l :rssets of lJar. l'lvrvood - 1)ivision of I'lvu'oo<1, 1rrc.. at Sztn Francisco. Fe'bruarv 10. l,eonard, n'ho fr,ruterlv manageci the Pl1-u-oocl. Inc., operatiotr, has lreerr lLppoirrtecl president ar-rd general lnanag'er rtf the neu' corlloration. B:rY l:'1r'rvoc-'rlInc.. u'hich u'as {orme<l lrv l-eonltrcl ar-rd his associ:rtes. n-ill contintte to furrctiorr:tlorrg thc s:Inle gener;rl lines as in the

l)r[st. llon'evcr, lreing a locallv on,necl :tncl tuanagecl cotttparr-r', Lcon:rr<l feels that inventories ancl policies clttr'lre nrorc rcirrlilr- tailorccl t() mce t local conclitions ar-rrl prolr'lents. [.t'onrrrrl stresse(l the i:rct that Prav I'lvs'oo<1, Irlc., n'il1 r'ro longcr lrc lrlliliated iu auv l-ar- tlith I'1r'u'oo<1, Itlc., or its 1r;rrent c()rnl)ilnv. -\,lT l]ry:l.

(T'cll tlrcm )tou sal") it in' Thc Calif ornia I'umltcr l'[crcltant)

. WEATHERTIGHT O SIMPLE TO INSTAII : O EASY TO OPERATE ' ECONOMICAL : a AVAIIABLE IN AtL SIZES

Monufoctured solely by

CALIFORNIA BUILDING PERftTITS FOR DBCETBER

WHA' HOPPEN??

Although the "storr'' l>ehinrl the story" has rrot vet been brought to 1ight. tl're follos-ing t\\'o ttrtrr()11ncements this month shockecl the Califorrria btrilrling' industry.'l'hc first is fron.r the Janrrarv 29 bullctirr of the National .'\ssociation of l:lome IJuilders:

"The charter t.,f the I',uilding Contractors --\ssociation (liC'\) of California \\'as rer-okecl by the NAHII Boarcl of Directors on Satttrdar-, Janttarv 18, by a r.irtuallv unanimous vote. The action \\-as rec()l:rtmended lly thc NAHB Executive Cr.,mmittee on the grouncls that llClA no longer \\'as representative of the home building industrv in its area."

The follou,ing illln()tlncement came from the RC-\:

" fhe 2000-menrlrer Building Coutractors Associ:rtion of California, lnc., has linnouncecl n,ithdrau'al frorn the Natir-rnal '\ssociation oi .l{orre 13uilclers this rnonth. Reasons given l'ere disagreements 1>etu'een the tr,r.o assclci:Itions resttltir-rg irour local efforts to achier.e greater ber-relLts ior brrilders in Southerl.r Caliiornia and the conclusion that state ancl regional offices of the l-ecleral (]overnment have 'become atltoll()mous ar-rd'must bc dealt u-ith on tl're 1<ical level.'In setting up a ne\\: pr()gram to aid the Southland building industry-, the L'i.C.'\. pians an enlarged labor relaticl.rs dcpartn-ient, more research. a(lded legislative representation, ancl an intensifie<l l)rogram on loc:1l codes ancl zor-ring problems. 13.C.A. rnembers protluce<l one orrt of everv 25 homes built in the U. S. last vear."

In the nrcantirne. First Vice-l'resiclent Nels G. Ser-erir-r of San I)iego. Calif., u.as elected president of the Natit-rnal -\ssociation of Hotne Builclers :rt the mammoth 1.ltl'r annLral corrvcntion in Chicago last month. The San Diegan enterecl the constrrrction field in 1939 and is norl' building approximatell- 200 honses a year. NAHII regional vice-presider-rts this vear inclucle Gcorge l,Il Pardee, Jr., Los Angeles, iincl \\-illianr I Il;rckfi eld. San Fr:tttcisr',,.

Golden Gqte lumber Receives Permqnenf Moiling Address

Arch Street irr tl.re Rerkeley hi11s. Golclerr Gate's neu' n.railing a<ltlress is P.O. Ilor 340, 13erkeley 1, an<l the 11sw Pltotre is .I.H.r'*.a11 l_.12.30. 9r telett,pe OAB8.

'fl're Palnrclale School I)istrict has aplilied for $287,60.3 fe<leral fr.rncls for a seventh eler.netrtarv school to be llrrilt Ar.euue R-4 arrcl 1Oth Street East.

llt at

Both Golden Gate Lunrber Cc,t. and the l:'aui Gaboury family recently movecl to Ilerkelel- frot'n \\ralnut Creek because of grou'ing pains in both clir-isions. As a result, Gaboury l-ras just con-rpletecl r.vork otr a lre\\'set of offices for his 'rvl.rolesa1e lrunber brtsiness trou' located at 131:t

Phone: CApitol 2-1934

Telelype:

PD-385

rtn CEDAR HEMIOCK

RIDWOOD SPRUCE. IDAHO, SUGAR AND PONDEROSA PINE

We Solicit Your lnquiries lot Wolnanized and Creosoled Lunber, Timbers, Poles anrl PiUng

"Yours for fhe Asking"

GOIDEN GATE'5 GABOURY ol hir desk in lhe new Berkelev ofticer. Beoutiful curly redwood poneling wc "dug up from voults of the Al Eoldl Lumber Co.," sez Poul wilh his longue-in-.heek

TRIANGIJE TJUMBER CO.

WIIOI-F_q,ALE LUMBm

Pacilic Bldg., 610-l6th Street, Ocrklcrnd 12, Calilorniq

Phone Emplebtn 2-5855

Teletype OA 282

PINE-SPRUCE-CEDAR FIR - REDSTOOD AIAN A. SHIVELY WHOTESALE

Vqlenfine Represents Dclvis Hqrdwood In Peninsulq qnd €oqst Counties

Fleming Aids Deocy ot Cql-Pqcif ic Redwood

Itobert H. Flerrrirl3 (left), {orrnerlv :r s:rles represcrrtrttive r,r'ith 'fu'ir Ilarlrors Lumlrer Companr', hus joined Ca1-]'acific lieclu'ood Corrrllauy, Arcata, California. as sales assistarrt to Sales llanager Terl l)eacr-. Fleming's cxlrerience in lunrlrer sales clates lrack 23 vears, except for four ycars of -\rm1' service during Worl<l \\tar 1I. He u'ill headcrua.rter in the general <iffices of Cal-Pacific ltedu.ood, irr,\rc:rt;t, Californi;i.

__Duncan I'}ell (right, above), trenerirl manager of l)lrvis Hardn,ood Co.-I)ivision of Tlionrpson & Jlolmes, I-td., has appointed Don S. Valentine lleft) to represent l)ar.is Hardr,r.ood in the San Francisco l,eninsula and Cloast Counties areas. A native of Fresno and a \V\\III Nar.'r, veteran. Valentir-re goes t() .l)ar.is u'ell verserl in the hardu.oocl lumber business. having traveled the same territorv for Gorclon^\IaclJeath for the petst three years.

Ir-r arlclition to a general line of h:rrdu-oocls, including the t'ariorrs proclucts of lnsular I-umber Liompanv, P.I., .l)avis Har<lu'ood u.as recentl)' :rpPointed exclusii'e Northern Clalifornier. distribrrtor for Larnin-Art decoratir-e olastic lanri na tes.

Georgio-Pocific 1957 Sqles ond Eornings Highesf in History

Georgia-Pacific Corporation reported that sales and earnings of the corporation for the nine r.r'ronths endecl Scpterlber 30, 1957, were thc highest of any similar period in Georgia-Pacific history. Net profits were r1p 75/o over the like period a vear ago and sales u'ere up 38/o. For r.rine months, net profits after taxes were $6,274,281, and sales wcre $108,055,587, compared tvith $5,444,5)? at'trl $77,888,481, rcspectively, a year ago.

President Robert B. Pamplin saicl that the results of ooerations for the first rrine monihs oi 1957 u'erc achievr,l irr'soite of the fact that prices have been unduly depressed all year.

In commenting on housing starts, Mr. Pamplin stated, "New housing starts have irnproved slightly br.tt mortgage rnoney is still cxtremely scarcc and it is yet too early to mealure the effects of tl-re Federal Jleserve Board's rt'ccntly announced easing of its tight-money policy which has r"r'er"l_r' curtailrcl rt.siclcntial constructior.t cluring-the past 1'ear."

Hc statcd that the dcrna"trrl for nerv houscs is at least 1,2.50,000 a yc:ir and any fisrrrc rrncler that is n'rercly postponing thc clem:rn11.

Rct+Position wrcmted $2.00 per colrunn

-HEI.P WANTED- -YARDS

RETAIL YARD NEEDS SALESMANBay Area retail yard wants e:ipcrienced salesman to establish Industrial business. Salary and commission.

Address Box C-2719, California Lumber Merchant

l0B W. 6th St., Room 508, Los Angeles 14, Calif.

RETAIL LUMBER SALESMAN_

Need Experienced man for well-established Southern California yard. Please send Resume of your past employment with first letter. Our employes know of this ad.

Address Box C-2717, California Lumber Merchant

108 W. 6th St., Room 5@ Los Angeles 14, Calif.

WANTED_

Manager for Box Factory and Cut-Up Plant for California mill. Prefer man who would like to purchase part interest. Must be experienced. Give agc and experience in answering.

Address Box C-2718. California Lumber Merchant

10S W. 6th St,, Room 508, Los Angeles 14, Calif.

WANTED_

EXPERIENCED PLYWOOD SALESMAN. Outstanding ings program. Contact: Gary Christensen, General Manager.

PLYWOOD LOS ANGELES, INC. ANgelus 3-7172

WANTED_

Industrial salesman with Hardwood training and Los Angeles clientele, Good opportunity for an aggressive, ambitious worker. Correspondence treated confidentially.

Address Box C-2116. California Lumber Merchant

1018 W. 6th St., Room 508, Los Angeles 14, Calif.

-POSITIONS WANTED_

LUMBERMAN WANTS A JOB-

A handy man for any offic+Wholesale & retail bookkeeper, estimator, order desk, counter. Fast with figures. Many years' experience. Prefer Los Angeles area. Available now.

Address Box C-2707, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Cdif.

I CAN OFFER

over 2A years general office and retail yard experience in Bay Area. Prefer position with Bay Area yard as yard foreman, shipprng clerk or in sales work.

Address Box C-2722, California Lumber Merchant

l0B W. 6th St., Room 5(}B, Los Angeles 14, Calif.

FINE MILLWORK EXPERIENCE AVAILABLE

Capable of full charge if you need a top man; practical factory experience, PLUS Estimating and Detailing in my diversified millwork background. Have excellent work record in California and wish to return there after year in east.

Address Box C-2712, California Lumber Merchant

fOE W. 6th St., Room 508, Los Angeles 14, Calif.

POSITION WANTED

As Salesman for West Coast mill producing Ponderosa Pine and Douglas Fir lumber in mixed car lots to New Mexico, Texas and Middle West points. Commission basis and drawing account.

Address Box C-272L, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

F.C. BOOKKEEPER_OFFICE MANAGER

Thirteen years' experience in one-"gal Friday" Wholesale lumber and,/or lumber products business. Ifave car, will travel reasonable distance from home in Wilshire district, Los Angeles.

APPOINTMENT EVENINGS & WEEKENDS: WEbster 3-6036

cnd SI1ES FOR SALE/IEASE-

SOUTHERN CALIFORNIA LUMBER YA.RDS FOR SALE

In "Disnevland" general area-Two long-established yards. Good' modern briildings.-One yard has spur traik. Ground' buildjngs' and all store, yard-and offite equipment will cost $138,@O. Inventory extra. GOOD SALE$ RECORD. YARD in fastist-dming area-Antelope Valley' Can lease or buy the ground; buildings, tiucks and yaral-omce equipment, $16'5fi); inventory runs about $21,000. The last year's sales were around $135,00O.

TWOHY LUMBER CO.

?f4 W. Olympic Blvd., Ircs Angeles l1 Rlchmond 9-8746 - Lumberyard and Sawmill Brokers FOR SALE

50.(XX) poo. WASHINGTON RETAIL YARD. Established 10 vrs. giitaides appraised $25,000. Equipment, Carrier, Fork Lift' '55 Ford, '56 CEev., Saws-all for S20,0fi). Inventory approx. $30'0fi)cost. Can purchase same or liquidate all or part.

Address Box C-27?.0, California Lumber Merchant

108 W. 6th St., Room 5OB, Los Angeles 14, Calif.

" NEVADA RETAIL YARD FOR SALE

For sale at cost of inventory & equipmcnt' approx. t35,000' a retail iumUli vatd and generat Uriilding- supplies. Located in one of thc ii"i""t-goi"i areas-in Nevada. Doingipprox. 0200'000. Owner will carry lind and buitdings on tcn-year contract or lease.

P. O Box 661. Fallon. Nevada

LUMBERYARD FO.R SALE

IN ONE OF SOUTHERN CALIFORNIA'S FASTEST-GROWir.ic couuuNrrrEs, LocATED rN sourHERN VENTURA eouttrv. sALEs oVER glg0,00o rN 1957. UNLIMTTED PosSIBILITIES FOR FUTURE.

Addrees Box C-271L, California Lumber Merchant

10d W. 6th St., Room 508, Los Angeles 14, Calif.

FOR SALE-

In the Heart of Sacramento Vallcy. Well-established yard carryitlg complete line of Building Materiali and Hardware. Located on main trichi"av. ,Real Estate, Eood buildings, Mt truck and two delivery iri.t" ir"iceA to sell. If -vou are looking for an up-to-date yard in a steadily growing, healthy place to live, investigate this NOW. Address Box C-2697. California Lumber Merchant

WANT TO BUY

Need a lumber truck, not older than 1954, in good condition' 2-ton capacity. Contact: Chester Bratsch.

RANCHO LUMBER COMPANY

P.O. Box 245 Midway City, Calif. Phone: TWinoaks 3-5105

-EQT'IPMENT

FOB SAI^EMACHINERY FOR SALE:

1 Yates 12" moulder $5500;1 Smith Sander,42" $3000; 1-75KW Freq. Changer S30fi). Oliver Jointer, S-horse Compressor also available. Terms, Net-Cash. As is. Our location:

E. J. STANTON & SON, Los Angeles ADams 4-9211

FOR SALE:

Late Model Clark-Ross Fork Lift.

15,000 lbs. capacity.

Thoroughly reconditioned'

BURNABY & WILLIAMS

15220 Erwin Street Van NuYs, Calif'

Phones: STanley 3-2060- STate 5-6561

FOR SALE

Double Planer 30"-HeavY DutY

Swing Cut-Otr 2( Blad*7yz H.P., Suitable for Timber

L. SOLBERG

Phones: LYcoming 3-3021 or CApitol 5-0909

* EASY TERMS *

FOR SALE_

l-r955 Clark-Ross Y2fl) Fork Lift

l-Ross ISLH Fork Lift

l-Hyster RT150 Fork Lift

All completely overhauled-perfect.

l-Hyster 75 Fork Lift

l-Gerlinger Fork Lift

l-Ross 15LH Fork Lift

2-Model 90 Ross Carriers

All in good condition.

Have wrecked a Gerlinger, Hyster and Ross carrier and have some parts available. Machines can be seen at:

E?}a9th Avenue MacKAY MILL SERVICE

SWeetwood E-9428 Oakland 21, Calif..

FOR SALE

TWO HYSTER LUMBER CARRIERS GOOD CONDITION WILL SELL CHEAP

Write Box 8il or cdl TErminal 2-45M, San Pedro

-SPECTAL SERVICES-

B UY-SELI-REPAIR_SERVICE

Fork Lifts and Straddlc Trucks. Completc rhop and ficld servicc. Portablc Welding, Special Fabrication, Stcam Clcanins and Paintinc. Scrvicc Available 7 Days a Week. All work guiranteed.

COMMERCIAL REPAIRS AND SERVICE

lll5 North Alamcda Street, Compton, Calif.

Phones: NEwmark l-8269. NEvada 6-a805

Everyone Recrds These Pcaes-Just like You Golifornio lumber ftIERCHANI-aZ;E All Your Wonts Here

Arnerico Hqdwood Co. -...-...-.-

Arericq Sir.'lfiofi to., fm':-.......-.-....

Argelur Hordwood Co.

Arcoto Redwood Co. -..--.--.-----.-.

Arrryheod Lmber Co. .................-....-.....'l

Arterlq Dor Co,, Inr. -...----..------------.--.-----*

Arrociqted lrlolding Co. ................-...--......59

Arorlqled Redwood lrlilb .-----------..---------61

Atla Lumber Co. --...---.----.....-------.--,---O.B.C.

Atkinr, Kroll & Co. -...-...........-...--...-.-..-... {t

Avrm Lmber Co. .-.--.-----.-.----------...-------74

B & ll Lmber Co. ......-...,.,................-.....:3O

Bck Co., J. Willim ................................34

Bogh, Cql W. --..-...........-..................-.,..'*

Bilgh Bror. & Co. .-..-............................... *

Bdler & Co., J. H. ..-,---.-......-....-..-....--..-.,,11

Bmdcr Lumbcr Sqler, Eorle D. ........----.. *

Bsn.tl 2-Wqy Pmel Sow .--..-..-..-..-.-------*

Banelf YcneeE, Inc. ..-...........-.................52

Balm Compqny, The ------..,---..--.-...-.---.,.*

Sfft-Wcfl Dirlribulm .-...--.-..-..........------.-----12

Bll$ Lumber Co., In<. .,.--..-.....--,.-...-,----..-50

Blue Dloond Cqporctio ----.-..--.--.---..--.66

Bohnhofi lmber Co. ---.:..---.-..--...--......--.---. *

Bonnell-Word t Knep .-.----------.-.--.--.----.- t

Bonington Lmbq Co. --.--..-.-..-.............-...';

B. C. F@3t Produrts. tld. .-.--.-.--.---.--...--7O

Brown t fi., Cloy ------.-...-.--.....-.........--..27

Broyler Iumber Co. .----------------------.-.--......../|i|

Brurh f ndurfrial lumber Co. .-........-.-.--......27

Colde.6 Cament Co. ---,.--,-.------.-...-..-.....16

Colifomiq Dor Co. of L.A. .-...-.-......--....,r

Colifomio Lmber Soler -.-.--....-...-.............73

Colifomiq Pmel md Vereer Co. -..-........ *

Colifornio Redwood A$n. .-..------.-,----.--....45

Colif. 5ugc e Wcttern Pine Agency ----,--.45

Gqrtrow Co. ---------........... *

t. J. Corr t Co. ...----.---.-.-.-.-.--,-,,,,....,-O.F.C.

Gqrcode Pccific Lmber €o. .-..--.-.....-..-.--..77

Ceco Steel Preductr Corp. .--.-..----.-,.,.-.---..25

Celotex Corpo.otim, The -,--,-,-,--------...-.-.-. *

Catrol Yolley 8ox & Lmber Co,..----....67

Chrirtenro Lunber Co. --..-..,.,,,.-------------.*

Cloy lmber Co. ..-.,---.-.-.------..----.--.-........-. *

Coct Kiln & [mber Co. ,-,--,.-,--.----.---.-..-.-. *

Cobb Cmpony, T. rt|, ..............-.........,,,,..59

Corolidored [urnber Co. -..,.-...,--,----...-----*

Contln{tql Lumber Sale: ----.-.-..-.......-.--..-, *

Gok, Inc., D. O. -...-.-.-.--.-------..--.--.---...,-..'t

Cooger Wholesole LmbG. Co., W. E. ---.53

Coor Heod Lmber t Plywood Co. ..---,,*

Cqclhe Cp., lhe -...--....-.-..--.-..-...-.------,,,.-..48

Codr Lmbq Co. ---,--,----.--..--..-..-....--........24

Crof@t lmbe. Co. -----..-..-.....-.......,,,.-------*

Doltil t Co., R. lY. -....-.-..........................77

Dot & lwrell, Inc. -,...--...--.---.........-...-.--- {t

Dovlr Hcdwod Co. ------.................---....-.-*

Del Volle, Kqhmtr & Go. .--.....-.................,t

Diebold Lunber Go. Cqrl .-.................----...-, *

Do-lt-Yourrelf Shry ..---.-.-..-........................62

Dollc Co., lhe Robert -.-..-..................-.....22

Dolly

New BUIIDING Devolopments...

A $54,938 contract was awarded to Ford Fabricators to build seven temporary classroom structures in the Little Lake school district, Santa Fe Springs, Calif.

_ Con_tractor Tracy Bouieman was granted a variance to start three S0-unit apartment houses nearloplar and Ash streets in Brea, Calif., within the next 12 months- for completion within the next trvo years.

Garden Grove, Calif., city councilmen aDproved a tentative tract map for a 39-acre industrial and commlrcial development south side of Westminster avenue, east of Clinton lttreet. ^

9pnqdl Hills, Calif.-A zoning change from agricultural to residential was approved on 19.4 acreJon the nlorth side of Devonshire street, east of Hayvenhurst.

. Preliminary. work is _underway on a $236,000 remodeling of the Santa Barbara Public Libraiv.

The 4qlhsi- City_Building Dept. issued permits f.or a 26home subdivision by Cunningham Construction Co. at V4|,4C/J., in the vicinity of Walnut street and Ball road.

Suburban Gas Service has retained Victor Gruen Associates as architects on a $175,000 structure on Towne avenue in Pomona.

Construction has started on the first units of a new $500,000, 36-home subdivision named Carpenteria Park Estaies, with permits for 18 units issued by the Santa Barbara County Building Dept.

The Costa Mesa Sertoma Club has announced plans for Surf Side Ranc_ho, a proposed vacation resort for polio victims. The project will be a lO-unit building.

Roland Curran, Mobilhome Corp., official in Bakersfield, announced his firm was awarded a $3,500,000 housing contract bv the U. S. Bureau of Reclamation for 200 units 6 be built ;t the Page, Arizona, site of the new Glen Canyon Dam project.

ADVERTISERS INDEX

fAdv.rtblDg oppec In oltcinol. i!ru6

(Tell them you saw it in Thn California Lumber Merchant)

Douglo Fir Plywood Arrn. ---.-.........-...-.+5

Drd<e'r Boy lmber Co., Inc. .-......--......,_75

Durdfe Plywod Sqler Co. --------...-........ l

Edwordr lumber 6d ttifg. Co. ........----.... 't

Emrco Pfywood ...-----.-......-----.....-._. ---..-..--....74

E$ley od 5d, D. C. -----.-.-..-------.-...-._-----*

Evbok t 3q, l.

Fontoin Imbq. Co., Ed --_--_-_...,.--,-......... * Fore5t Fiber Productr Co. -.-.--,----............- 't Frenm Co.,Slephil G.

Intl. of Colif., Inc. ..-------....-..--_.......5t

Golden Gote tmber Co, ,-----.---------..-----.-, 'i

Gcrlin-Hordlng Lmber Co. -------.-_-_......75

W. R. Grce & Co. -..------.-.-...-..-.-.-._........63

Greor Boy Lrmbor Soles ---..---,,-,----..---..--*

Greof Wstem Lmber Corp. ----.---.---,.--.._. I

Holey Bros. ...------...------..3O

Holl Co,, Jmer

Hqrrir Lmber Co.,

E. -----.-...-.-.,-..---------. *

Heorin, F. L. Lmber .-..--.-...-...-----.--...__---*

Hedlud Lumber 5olq, Inc. ....-......--_..------41

Hexberg lunber Soles .-----.-..-....----.--.---..._..44

HlgglDr Lmber Co., J. E. ._-_.-.-......-..,----._.. *

Hlff & morton, 1fr. .--..--............. -_------......29

Ho6b.

BUYER'S GUTDE

LOS ANGELES

S;lnh-ofllu-f.r Co., Inc. -. Rlchmond 9-3245

Biovlts Lumber Co. (I. I. REc) WEbster 9-1109

Bru;h Indusiridl Lunber Co. .RAvmond 3-3301

A.ius L"-ber Conpoy .WEbster 3-5Q61

Ccl-Pqcitic Bedwooit Siles ........NEvcdc 6-9788

Ccrr 6 Co., L. J. (W. D. Dunn-ins) .Rlchmold 9'gg4t

Clcv Brom 6 C6ipov .LUdlow 3'3i139

Cici' Lunber Conpiuv -. .Pl.ecscnt 3-Il4l

Codst Kiln cnd Lumbei CompcnY..LUdlow 3-1861

Couolidcted Lumber Co, NEvadc 6'1881

Coalinenicl Lumber Sqles ..RYcn l-5681

D. O. Cook, Inc. .....ORegon 8-?859

Cooper Wholesqle trumber Co. ...WEbgter 6-8238

Cooi Hecd Lbr. d Plywood Co. .NEvqdc Q-!!QQ

Dalton d Co,, R. W. ... .....RYca l-2!27

Dcnt 6 Russelt, Inc. ....STcte 8-3!50

bii valtE, Kqhman 6 Co..........MAdisoa 6'6831

Doolev d Co. .......BAvnond 3-4874

Eggl*', D. C. G Soa ....RAvnond 3-1147

I.. H. Eubank & Son ....OReqoa 8-2255

Fountain, Ed,, Lumber Co. ........LUdlow 3-1381

Freemqn d Co., Stepha G. 'HAtbot 20?4

Gclleher Hqrdwood-Co. .........Pl.eqscnt 2-3796

Georcic-Pccilic Corn. (Lbr. Div.). .RYcn l-2119

GEor6ia-Pccilic Corp. (Plvwood)..STculey 3-2620

clob; tntl, oI Galilorniq, Inc.........TExo 0-6456

Grcce 6 Co., W. n. .............. .Mlchigdn 78ll

Grect Western Lumber Corp. ...CHcpman 5-6531

Hallincn Lbr, Co. (Tobe Tvres) ....CUbrld 3-5981

Hcllinoa Mcckin Lunber Co. .....ANgelus 3-4161

Hcllncrk Lunber 6 Plvwood Co' ...STcte 6-4112

Hcmnond-Cclil. Redwood Co. .RYca l-2119

TNEATED LUMBEN-POLES_PILINCFTIES

Bcter, l. H.

od Lunber Co. FAcultv l-0877

Neiman-Reed Lumber Co, .STcnlev

Hcrold A. NeeWblae. Lbr'....... RYcn

Iqnee Ngwcuigt Lunber Scles .RYcn

Ocecn Vie$ Lumber Compqny .CHqpman

Olsen Compoy, T. E. .BBcdshcw 2-7943

osood, n6beri S. .......DUakirk 2-8278

O:d1ord, Rex Lumber Co,. .AXminster'3'6238

Pccffic Fir Sales .........RYcu l-8103

Pacific Lumber Co., Tbe ....RYan l-9321

Al Peirce Conpcnv ......NEvcdc 6-2446

Penberihv LumLer-Co, ...LUdlow3-4511

Philirs L'umber Co., Thom...... RAvmond 3-9731

Pope d Tclbot, Inc....... .LUdlow 3-4511

E. L. neitz Co. .... ........ORiole 3-1270

noddiscrcli, Inc., Lumber Scles ......RYcu l-7123

Rov Forest Producls Co. -STcte 5-ll4l

S d S LumbEr Co. ....LUdlow 3-6603

Solord-Lusgier, Inc. ...........Axhinster 2-9181

Alm A. Shivelv ..CHapmcu 5-2083

Sierrc Lumber & Plywood, Iac. .STcte 5'!!!Q

Sierrc Redwood Corirpcny . .PAriview !-J-3!-9

sinnoal Hcrdwood & Lir. Co.....LOrcin 9-7125

Smith, Hemqn A. .CHcpnqn 5-6145

Smith-Robbins Lunber Corp. ..PtrecaaDi 2'6119

South Bcv Lumber Co. ...ORegon 8-2268

Southem-Cqlilornic Lunber Sqles ...RYcn l-4105

SGbi Lunber Co. .ANselus 2-Q!!4

Stodqrd Lunber Co., Inc. .......ANglelus 8-!! Q

St@to!, E. I. d Son .ADcms 4-9211

icconc Lunber Scles, Inc. '........RYo l-6361

Tcrdv, Ioc LUdlow l-0fl8

iaiie:i, WEftter d Johneon, Inc. ANgelus !-723-l

Tropiccl d Westen'Lunber Co. LUdlow 3-2375

BAY AREA