The California Lumber Merchant - February 1966

LUMBER AND BUILD/NG MATER/ALS

MAGAZINE OF THE WEST _ SINCE /922

BulLDlll0 RIYIEW

ALL ROCKPORT BEVEL SIDING

,S F ACTORY

SEALED

\Working in the rain ? He could be, because this Redwood siding repels water; will not absorb moisrure. It's factorysealed with \7oodtox. The advantages of water-repellent treatment are widely recognized, since moisture is the grearest single cause of problems with wood sidings. Et,ery piece of Rockport Bevel Siding is now treated with \Woodtox; and at no extrd cost. It's a substantial extra value, enabling the lumber dealer ro offer his customers a premium Redu,ood at competitive prices.

SO \,vHO NEEDS SUNNY

Your dependable statewide source for quality products

/ tt/>', --lsuvinsofricc) I - d----'y@#"''"'""'']r.r+^)

/:. sTocKToN;1

Fast service, complete inventories for all basic t,f// Lto.5to* (FP-1 Ereuen Tw&J sawmius '&tS o'lel a' i-Xl^\ andfiue remanufac_turins

i\ a *.*o*^

',\ A NEWARK l- -.-^)7\ ptants suppry tumber \\ ,-- A , I X-t.\ and finished wood items.

rr\(i. NUYs ti[ttt*

building needs - lumber, mouldings, plywood, millwork. Specialty

products too -fencing, )ll 4

hardwood, beams, to name a few.

--- \\. O RIALTO '--- - | LOS ANGELESO -^<_\ ( pxoerulx \)\ )) iJ: -c--/ '

Whatever your custorlers' construction needs you'll do better at Tarter, ll[ebster

A Remanufacturing Plants \ & Johnson distribution yards.Buying Offices

Buildine materials for any needs at these ten conuenient locations :

LOS ANGELES

42OO Bandini Blvd.

LOS ANGELES (Hardwood|

4230 Bandini Blvd.

VI\N NUYS

15150 Erwin St.

LI\NCASTER

4O5 West Newgrove Ave.

STOCKTON

Stockton Box Company

laOO Marshall Ave.

NATIONAL CITY

1640 Tidelands Ave.

RIALTO

555 West Rialto Ave.

FRESNO

L266 North Maple Ave.

NEWARK

5526 Central Ave.

PHOENIX, ARIZONA

Arizona Box Company

3203 Grand Ave.

Builders will want to know about TW&J's exclusive BON D-DECK

Cost-conscious builders appreciate this roof decking/subfloor product. Combines appearance with economy. Keeps costs down, quality up. .-i!

BOND-DECK is2" x 6'T&G selected white fir assembfed into panels 2I" wide and available in exact lengths to 24 feet.

Actual experience shows B0ND-DECK can be installed for less than haff labor expense of conventional2" x 6,' decking.

SAVES INSTALLATION / BOND-DECK saves five to seven cents a foot over conventional decking.

SAVES MATERIAL / Buy only what is needed. Precise specified lengths are available pre-cut.

SUPERI0R APPEARANCE / Fine grained texture of white fir BOND-DECK presents handsome appearance.

OUALITY CONTROLLED / Every panel of BONDDECK carries stamp of Western Wood Products Association.

Retailers contact your TW&J office for details.

lta-.z>-=t>

l\lfereha,rrt

lu,lll8l AND lUrtDrNG tl tElrAtS

,tfAGAZtNE OF tHt WEST-SINCE l.nz

omrl WESTERN BUIIDING REVIEW FEATURES

FEB. 1966

VOL. 414 NO. I

AN OBITUARY TRIBUTE TO JACK DIONNE, 1882-1966 6 srxry yEAR oLD BEAMs DIscovERED INTACT 8

HOME IMPROVEMENT CAN BE PROFITABLE IO

pLAN ToDAy FoR ToMoRRow's PRoFrr l2

MEDICARE: HOW IT EFFECTS YOUR COST OF BUSINESS l5

THE MERCHANT,S PLAN OF THE MONTH 18

L.A. CLUB STARTS STRONG IN SIXTY.SW 24

oLUB NrNE HELps our rHE ctttlonnN 25

cALS Hosr BIG BAY AREA clrunnrNc 28

REDwooD REGIoN LoccING coNFERENcn 30 A

Publlrher A. D. BeU, Jr.

Maraglns Edltor - - Davld Cutler

Ailvertlslng ProaluctloD Monager lerry Hlckey

Clrculotlon Dolrerhcnt Andrea Frlere

Publlshers Bcprerentatlvee NOBTIIEBIT CAIITOBNIA

Mox Cooh, advertislng and ne$'s, 4il0 Market Street, San Franclaco, Caufornla 94111, Phone Yukon 2-4797.

SOUIIIEBN CAIITOn,NIA

Ole May, advertising and nerys, 412 West SIxth Street, Los Angeles, Calitornla 90014, Phone MAillson 2-4565 or MAdlson 2-06?0.

PACIIIC NOBTITWEST

Peto I(lanror, advertlslng and news, Termlnal Sales Buildlng, Portland, Oregon W2o5, Phone CApltol 7-4993.

CIIICAGO

N.C. "Build" B€Uow, advertlslng and news, 11250 south Halsted Streel Chlcago, Iulnols 60628, Phone 568-1122.

EDITOBIAL OX.FICES

CALIFORNIA LUMBER MER. CHAIVI is publlshed monthly at 412 Wost Slxth Streot, Los An- gel6., Callfornla 00014. Phone MAallson 2-4605 or MAdlron 2-06?0 by Callfornla Lumber Merchant, Inc. Please address all corresDondence to olfice of publlcation; Second-class Doatase rates Dald at Los Angeles, Callfornla. Ahvertislng rates upon request.

SubscrlDtlon Rater-U.S., Canada, Mexlco- and Latin Amellca: E4one year; fil - two yeilrs. @ersear: lilt - one yeari $8 - two years. Slngle coples 50 cents. Back Coples 75 Cents -when avallable.

Chenge of Addro.E-Send subscrlp- tlon orders and address chanqes to Circulatlon DeDartment. California Lumber Merchant, 412 West Slxth St., Los Angeles, Calif. 90014. Include address label from recent issue lf pgsslble, plus new address, zone numoer or zlp code.

Reorint SorvlcoaReDrints. Drepri-nts, cover folders (ln both bfack and whlte and color) on Callfornla Lumber Merchant articles and advertislns are avallable on re- quest wtthln the month of issue. Contact our edltorlal olfices for informatlon and prices on any quantlty.

CATIFORlIIA TUTBER ilIERGHAIIf is an ind,epend,ent magaz'ine publ;ished monthly f or those members of the lumber and build,i,ng materials ind,ustries who need a,nd. 'want factual, accurate news and &n objectiue arml,gsis of eaents and products of concern to them in business.

Ila,ret EDITORIAL

An Industry Comes of Age

HE PLACE WAS Hawaii and the occasion was the 7th annual meeting of the Economic Council of the Forest Products Industry, with a mighty assist from the executive committee of Wood Marketing, Inc. and its directors.

All sections of the country, practically all commercial species, manufacturers, wholesalers and re' tailers were represented among the approximately 75 delegates in attendance. The maturity of the thinking became apparent on the first day of the mid-January meet when the group determined to discuss in detail: (l) raw material supplies for the future, (2) industry organizations, and (3) mar'keting.

Courage and wisdom were exhibited increasingly over the next three days of the meeting and reached a peak in the WMI meeting which followed. The Economic Council not only made recommendations, but they set up machinery to carry them out. Let's look.

( I ) An industry task force of senior executives of pulp, paper, lumber and wood products companies will be formed to explore the feasibility of establishing a means through which industry organizations concerned with forestry and raw materials can establish a total forest industry legislative and public information program. In eftect this means one industry voice in the legislative and educational field.. Brauo!

(2) Another task force will be set up to review,' revise and recommend specific actions relative to the interorganizational operating re' lationships between associations and organi' zations within the industry. In efiect-better communications up and down the line. Braao !

(ll) The task force set uP in number two will also concern itself with coordination of in' dustry promotional programs to channel support of a more effective national effort. Brauo!

The effect of these discussions brought clearly in focus the vital necessity for the industry to co' operate for the good of the whole. We admire the coura.ge evidenced in facing this fact by all in attendanceo and finally we respect their wisdom in appointing a three man coordinating committee to assure the implementation of their recommendations. Something will be done in these vital areas, soon' by men of courage, wisdom and good will.

But this isn't all the story. Not by a long shot. The executive committee of Wood Marketing, Inc. had a meeting one afternoon, and called a directors meeting the next day. Results? And how!

Industry principals in attendance not only agreed that WMI could not do an effective job for less than $2 million a year for 3 years, but they voted active, actual, solid casA support in the amount of $7 million for a three year commitment. Courage? A magnificent display! Kudos to the leadership!

And wisdom? Plainly in evidence.

Instead of instant commitment to the o'Caravan" concept, a compromise was reached whereby a simulated caravan mock-up will be tried in one area, and an all-out advertising saturation program in another. Presumedly the best concept will win for an over-all commitment, or maybe it will be a combination. In any event, the case for one or the other will be proven to even the most rabid dissenters.

And one more thing that pleased us rnightily. There was complete awareness of the necessity for local level promotion [iroups if any program is to succeed. Funds and support for such groups will be built into any program finally adopted.

Has the irtdustry come of age? It certainly looks like it.

Da,nt Forest Products, fnc.

Jack Dionne, 84, one of the best known figures in the lumber business and the founder of Calilornia Lumb er Merchant, died January 14, 1966..

He was born in the small Wisconsin town of Marinette, in 1882. He grew up in the town and later moved to Houston, Texas.

Although he was an active figure in the lumber business for many years, perhaps his greatest prominence came to him as a result of his activities as a lumber magazine publisher and after-dinner speaker.

In l9l3 he founded the Cull Coast Lumberrnan, the first of the two regional trade magazines he started. The other, Calilornia Lumber Merchant, was started July l, 1922. He sold both magazines to separate groups of investors about three years ago and both magazines have operated independently since then.

Mr. Dionne was an honorary life member of the Rotary Club, past president of the Lumbermen's Club of Texas, secretary for manv vears of the Lumberman'* Association of Texas and a member of the board of directors of the Houston Light and Power Company for thirtyfive years.

He was a charter member of the Texas Forestry Association, the organization which was largely responsible for getting the Texas Forestry Service established as a permanent division of Texas A&M in 1915.

He is su rvived by three daughters: Mrs. Edward B. Babcock, Mrs. Newton W'ray and Mrs. Jack G. Brannon, all of Houston, Texas, and two erandchildren.

No message could have been received with more sadness than that of Jack Di' onne's death after a half century of dedicated service to the lumber industry. It would be difficult for me to feel any loss more deeply, after a close friendship which has continued from the day we both started in business in Los Angeles. The first issue of Calilornfu Lumber Merchant was published July Ist, 1922 and on that same daY I opened my office here, with mutual anni' versary celebrations ever since.

During these nearly forty-four years I ,believe I have read every issue of your magazine, have profited by Jack's maglifi' cent philosophy, have enjoyed his outstand' ing editorials, have reveled in his glorious sense of humor and have watched him con' tribute to the lumber industry as few oth' ers hgve ever done.

With his passing something has gone which cannot be replaced, trut it is comforting to know that the work he has made can never be erased. I join the industry in a sad salute to an inspiring friend'

Robert S. Osgood

Robert S. Osgood, Inc.

I u'as deeply grieved to hear of the passing of my dear friend, Jack Dionne.

I had not seen Jack for several years but have kept in touch by reading his wonderful editorials in Calilornia Lumber Merchanr.t. He was a very human person, a profound thinker and certainly possessed with a keen understanding of people in all walks of life.

Back in the 20's, I played many games of golf with Jack at the Wilshire Country Club, and believe me, he was a tough competitor. Along with Gus Hoover, George Lounsberry and Ted Laurence, we enjoyed many wonderful times together,

Jack was a great kidder and was much too sharp for me to tangle with him in repartee. As all his old friends know he was probably the world's best storyteller and never seemed to run out of good y-arns. When Dee Essley and I were working our heads off to organize the L.A. Hoo-Hoo club in the early forties, Jack was a great help, always ready to entertain us at our meetings with a host of great stories.

And so the lurnber fraternity must say good-hve to a noble and outstanding man.

L"toy H. Stanton, Sr.

E.

t. Stannn

& Son, Inc-

IONNE 66

Jack Dionne's passing is a real loss to me, and to his many lumber friends in California.

Over the years, I have valued Jack's friendship. Of course, the Vagafond Editorials in The Merchan were always great fun reading and will ibe missed.

Jack once said, 'olanguage is given us that we may say pleasant things to each other." And so he did always.

I was indeed saddened to hear of the passing of Jack Dionne.

I vividly recall first meeting Jack, away back in the 20's. He was the speaker at a lumber group meeting at the Clark Hotel in Los Angeles. His beautiful philosophy accompanied with such sparkling wit and unexcelled humor made an impression on me that has remained through these many years. Truly he was 'otops" in his profes. sion, and a real man.

F,ach year in your Deoember issue I have read again Jack's story of Christmas and of Doctor Luke of Antioch. I am sure that in the great "Up There" a reunion will be in order to honor a man who so well brought to our minds the story of the Nativity and its resulting effect of "Glory to God in the highest and on earth, peace, eood will to men."

We all will miss Jack Dionne.

George Clough Tacorna Lumber Sales, Inc.

Jack Dionne will long be remembered not only by those who had the privilege of knowing him personally, as many of your readers did, but by those who have heard. and read his philosophy.

Jack was a great raconteur, a man of understanding and wisdom, humanitarian, author, journalist and a successful business man. Vre have lost a man of stature. One who has created good will and understand. ing among people in the lumber and woodrvorking industry.

His passing leaves a great void, but the treasure of his writings, in the several lumber journals he founded or acquired will be as sound and practical in the coming \-ears as they were the day when he wrote them.

Orrie W. Hamilton Retired. LASC executiue

The final great sorrow that eventually will eclipse the sunlight of all our lives, has crossed the path of Jack Dionne, a great journalist and devotee of the lumber industry.

In the passing of Jack Dionne, January 14, 1966; the world lost much of the beauty and fragranc,e that human touch gives.

No words that I may here set together can pay deserved tribute to this ndble man of God, who walked the common road of life, mingling with the throngs, to bring to them a gentle, tolerant nobility.

His death se€ms to be nothing but privation, yet it assumes the aspect of a guide to lead men to wider understanding.

May the loved ones left behind find con. solation in the words of Robert Louis Stevenson:

"Hom,e is the sailor, home from the sea. And the hunter home from the hill."

C. D. LeMasrer Seer ol the House ol Ancients

It was with a great deal of sadness that I learned of the passing of Jack Dionne. His ideals have contributed greatly to the industry which we served for so many years and he will be sorely missed by his many friends.

Joe Williams Brush Industrinl Lumber

Jack Dionne was a person one automatic. .ally liked. He always was that way. He was a splendid example of what a fine disposition and sterling character can do for a man. No man in the lumber industry in the nation has had more friends. He had no acquaintances, everyone who knew him or ever heard him speak was his friend.

Early in the twenties Jack founded the present fine journal known as the Calilornia Lumber Merchant Success-was immediate, the first issue contained his writings, o'Vaga,bond Editorials."

Jack has left us with a great void in his passing, but never will be forgotten among his friends, for no greater human being has had more friends or has contributed so much for the betterment of our sreat lumber indtrstry, as Jaek Dionne.

D. C. Essley D. C. Essley qnd Son

";Y^E:"t!,!,u", ,".

6(} Yeor Old Beqms

Are Discovered Intocf

V/1,'RE ALL prettl much act:ustomctl

YV to the -sta<'r:ato s1'mphony of rivt'trrs at 'rrork u hen u n.r,l,riildi,ig rises. l,trt it 'u'asn't alu'at's tl'rat u'ar'.

That's u-hv wc grabl,t'd our camera and hustled over to thc corner of X{ission antl lleale Stlt'ets in San Frant'i,*co rt'<'etrtly to u'itness tht' demolition of the i-100 Missiorr Iluilding, thanks to "Sti" Stihich, our' sharp-e,ved tipster from Lassen [,uml,t'r Sale-..

Tlr, l'rrilding irt qtttsli'n n:ts ert lllrl practicrlly .n the asht's of tht' 1906 firt' arrd its fir'e {loors hacl lret'rr oct'trpied 1,1' pcrhaps a hundrt'd different busirtesses inr'luding print -shops and dress matrrt[actllrers. Man1. of it-s tenanls u'ert'prettv torrgh customers. lrut the 60 1'sa1 old building took on all comers-including a t'ottple of prettl. good quake-. a ft'tl r-ears l,at:k.

So u,hat ? Well. I'ou probtrbll' alrt'adl gut'ssed it, lrtrt aftt'r tl'rt' workmerr pull.d down the fat:ade of lrrick surroundirrg the lrrrilding it s'as found to l,t' huilt en.tirely ol rood.

Ihe floors in tht' lruilding u en' lruilt from full sawn 2" r lJ" nailed side to side to form a solid 8" thick floor. tht' yrosts appt'ared to lre somt' o[ the su'et'test lookine (l/' r o'l Dous. fir \'otr'\-e t'r't'l'seen. artrl

DEM0LlTi0N of the 300 Mission Building in down' town Sarr Francisco (left) proceeds beam by beam, as the wrecker discovered that the 60-year-old beams could be re-surfaced and would be good as new. The beams still carried the original stencil mark ot the Loop Lumber & Mill Co., in Alameda (see arrow in photo at right) who furnished the beams when the building was erected after the i905 fire. Loop, established in 1898, was an eighfyear'old youngster when they supplied the timbers.

the beams supporting each lloor were I-1" r 16" Douglas fir. and atcording to the stencil still quite visilile, supplied hv Loop Lumber & Mill Co.. Alameda.

With this discovt'ry capttrred by our lens. u'c hurrit'd to contact Bill Chathant. head of Loop Lumber, to tell him of our find. Bill'-* first t'ords. so help us. were: "Do ) ou supl)ose thost' ]reams are d.]' I'r' NOW?"

High qualit! mouldings, stocked in quantity

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns all soft'textured and smooth-finished in unilorm quality. Special patterns will be milled to your specifications. Your order receives prompt attention and on-schedule delivery at Maple Bros., Inc.

RELIABLE

SUBCONTRACTORS A MUST!

Home lmprovement Can Be Profitable

IG TICKET HOME IMPROVEMENT jobs have developed into an expanding source of new business for an aggressive retail lard in southern California. a market currently ailing from a lag in both new home and commercial construction.

"A depressed market ? Where? Our

lmsiness is better than ever!" enthuses ent'rgetic Don Eyer, the younger half o{ a Iather and son team who operate the Plains Lumber Company retail center in Carden Gror,e, Calif.

The other half o{ the team. papa George Eyer, is a long-time Los Angeles area re'

tailer, Iormerly a co-owner of Rugg Lumber Company in Upland before selling out to take over the Plains yard in 1957. Since that time, the company has grou'u up with the community, witnessing the population of Garden Grove expand from 20,000 to its present 120,000. The citrranks l3th in the state in buying Power.

Nucleus of the sur:cessful home remodcl' ing activity at Plains is CHIP (Compre' hensive Home Improvement Program ) "We've modified the program considerabll' to fit our individual type of operation."

sa1.s Eyer, who manages the remodeling

(Continued on Page 56)

H0ME IMPROVEMENT program at Plain's Lumber in Garden Grove, Calif., gets a plug on the huge marquee sign (top left) in front of the retail yard. Slogans are changed each week and include such messages as "lf we ain't got it, you don't need it!"

Father and son team Don (left, too center) and George Eyer check blueprints of a new remodeling job now in the works. The remodeling counseling room (top right) provides comfortable, informal surroundings in which to discuss a project with a po-

lential customer. Room doubles as a rumpus room for customers'youngsters while mom and dad shop. Handsome swingaway door display (center left) occupies a prominent spot in the Plains showroom. Here's the "dollars and cents" office (center), where Eyer figures costs and gives quotes to the homeowner. Sign at rear of desk lists names, addresses and ohone numbers of local residents for whom Plains has completed remodeling jobs. Out back, a neatlypartitioned pole shed (center right) houses roofing

materials, cement, etc. Inventory is rotated bottomtotop as it is sold. A double-decker shed (lower left) houses the lumber, stacked in bins according to size, specie and grade. This compact island display of (lower center) toilets, disposals, hot water heaters and bathroom fixtures is a new addition to the showroom. Clean simple lines of the store front (lower right) reflect the image of Plains' aggressive management who keeps the emphasis on a modern sellang approach to big ticket home improvement jobs.

CATIFORNIA TUMBER'IIERCHANT

"ioi'd."w o**ffiG&*

Does your firm need more lumber storage facilities . . milling buildings . office space . . . &Il-weather load assembly center?

Only TREATED POLE BIIILDER"S offers you a oomplete package of professional service that includes:

DESIGNS We design large or small pole-type buildings to your needs . . . obtain permits do engineering construct . . turn building over to you completely ready for occupancy.

QUALITY: Only best materials are used. We are Qualified Contractors for the Forest Products Division of Koppers company, Inc.

WORKMANSHIP: Highly trained crews, including master carpenters work with precision and speed.

SPEED: Need a building fast? TREATED POLE BUTLDERS, rNC. can erect a 10,000 square foot pole building in as litile as 10 days.

PRICES3 No other building is so economical. we invite comparison. why -no_t consult with us before starting your next expansio' program? Just fill out and send in the attached couDon . . or call Leon Durharn: (Area Code 714) gAG446f.

SOME C(|MMEI{TS (lN (|UR W(IRK

A Retailer:

"Treated Pole Builders completed our building exactly as ordered, when promised, and at a reasonable price, You can't ask for more than that!"

Hal Anawalt, V.P. and Gen. Mgr. Anawalt Lumber & Materials Co.

A Wholesaler:

"Lee Durham impressed me as really knowing his business and was sincerely anxious to do a good job of construction. l'm certainly pleased with his work."

Howard E. Scott, President South Coast Shingle, Long Beach

LU MBER STORAGE BT]ILDINGS

621East Princeron Sffeer, Ontario, California Telephone: 986-4466 (Area Code 714't

Al{AlYAtI TUMBER & MAIERIAIS C0. chose this 30, x 180, pote buitding for storage and display at their new yard at Newhall, Calif.

S0UTH COAST SHlllctE G0. ordered F0UR pole buildings for storage at their huge wholesale building materials center in Long Beach, Calif.

Plon Todoy lor Tomorrow's Profit

By 0. R. (DICK) BRAUN General Sales Manager Masonite Corporation

tionship built through the years will bring them back as adult customers.

Other ideas include sponsorship of teenage bowling teams, sponsoring an essay contest on ooMy Favorite Hobby" or another topic, participating in school affairs in many ways, being active in community affairs of various types, becoming a member of the public school board, being active in clubs, Boy Scout work and the like.

In the 2O-34 age group you are under personal obligation to cater to them as they leave the adolescent group-that is. if you want to count thern as customers.

A somewhat different approach is required, for these young adults now want to be treated as adults, not as children.

tTtHE YEARS SINCE the end of [-orld I War II, in retrospect. have been years of dynamic change. In the lumber and building materials business particularly, developments have been remarkable.

What lies ahead? The Chamber of Commerce of the United States has said that population growth will continue. A study of the pattern of this predicted growth provides guidelines for the retailer intent on maintaining and improving his position.

First, young people will be the greatest part of the population growth in the next two decades. Now numbering 195 million, Americans will reach 226 million in 1975 and 266 million in 1985. Within the next ten yearso some 82 percent of the population increases will be among persons under age 35. Persons under age 20 are expected to increase 11.6 million, with high schoolers increasing substantially faster than those in elementary school.

The 20-34 age group will increase by 14.2 million. Younger workers and family formations will increase sharply. Age group 35-64 will grow only 2.4 million, while those aged 65 and over will increase about 3.1 million.

These population forecasts are of real significance to the lumber industry and brtilding supply dealer. Home construction, together with automobile production, is not only the backbone of our economy; home building and remodeling are the bread and butter, as well as the cake and ice-cream, for the materials dealer.

Let's consider just the ten yearc to 1975, because they're most pressing and we can do something nou to prepare. Youth will be on the march, looking for new ideas, new methods, new living. Though young, they can become fine future prospects for the aggressive lumber dealer who will take the trouble to make his services and products known.

The 20-34 age group will need living quarters. This group will represent his best market for anything from lumber to paint, hardware to baby buggies, unfinished furniture to washing machines.

IIow can these potentinlly lu'cratiae ntar' kets be tapped? When should the contact programs be started?

To answer these questions in reverse, let's just say: Now is the time to start! One year of this promising decade already has passed' The dual programs of educating and selling begin working when you start them. If handled properly, they'll snowball and be at full steam by the time the decade has paseed and the next period of growth corntnences.

Let's consider the younger group first, These growing youngsters must be reached by using the techniques of good human relations, community relations, customer re' lations and public relations-in that order.

Most businessmen are inherently warm, friendly human beings. But do they always project this type of image to their customers? As a lumber dealer, are you friendly toward these growing boys and girls? Do you have meaning for them, or are you just a name in the phone book?

You will find it wise to humanize your yard, yourself, your employees, and your methods so that this segment of the public will be your grown-up customers some day

-161[61 than someone else's customers.

SPECIFIC SUGGESTIONS

Specifics on how-to-do-it? These suggestions may or may not work in your situation but the listing may trigger a workable solution for you:

You might make your yard a place that youngsters enjoy bv having a supervised play area for them while their parents shop. (Consider selling home playground equipment to make this pay.)

Sponsor a contest in cooperation with the public school industrial arts department, with building materials or "E" bonds as prizes. Sponsor a guided tour of your property for industrial arts students. Establish a teen-age department equipped with tools, equipment and materials that appeal to this group, including plans for building projects at home. Cater to the kids? A friendly rela-

As a startero you need a mailing list of these eligibles in your marketing area. You can compile your own or buy one. You can invite them to home building or home remodeling clinics, for example; urge them to visit your home planning center or obtain free home improvement project plans; invite them to a back-of-the scenes inspection of your property; sponsor a card or bingo party, or a series of them; sponsor a young.marrieds bowling team.

Participate in your local "welcome wagon" for newlyweds or new-arrivals.

PUBTICIZE YOUR YARD

Advertise and publicize. Keep your name and business before the public so consistenty that when the name Jones comes up, everyone thinks instantly of Jones Lumber and Supply Co.

When you get an order for materials, see that satisfaction is given. If you're in the remodeling business, see that the job's done right, to the customer's satisfaction, as referrals are your best business growth generator.

These are only sketchy suggestions. If you are really interested in capturing your share of the growing market in the teen and young-married groups during the 19651975 decade, have a planning session nozn.

Lay out your long-range objectives and then your aims {or 1966, 1967 and so on through 1974. Schedule an activity {or every month of the nine remaining years in this growth decade-one year at a time to allow for changing conditions.

Plan first and then execute accordine to plan. You, the lumber dealer" may feel ihat planning a program like this is a bit "theoreticalo' and somewhat afield from day-today selling commodities. True, it starts as an intangible, but every growing dealer quickly recognizes that a well-planned, thoughtfully-executed program (an intangible) can be turned into tangible sales providing the effort continues month after month.

Now is the time to make plans which will take advantage of the promise of the future!

Population increases in the 20-35 age bracket can mean big profits if you lay the groundwork now.

This year, we hope to help I you increase your sales by 15Yo Here's how:

Field Promotion

We have 71 men throughout the country whose primary job is building plywood markets and getting more eustomers for you. They're in cpnstant touch with builders, architects, industrial specifiers, preselling them on plywood products and building systems. There's a plywood field man near you. He'll be glad to aruiwer your questions and help you train your own salesmen to do a better job. If you haven't met him yet, send the coupon.

National Advertising

We'll work harder than ever this year to presell your customers with ads in mass-circulation magazines.

There'll be a brand-new full-color series on second homes in Sports Illustrated. And we'll continue the blockbusters in Better Homes & Gardens. We'll start people thinking about leisure homes, built-ins, storage ideas and new plywood sidings. We'll keep after your builder and cpntractor customers tooand sell them on new plywood products and building systems. Ttren we'll tell all these potential customers, "See your building materials dealer!"

Literature and Sales Aids

We have complete kits of eyecatching, hard-working display materials and idea books to help you build store traffic, sales and profits. We have how-to plans for you to pass on to your customers. You name the subject: built-ins, remodeling and add-a-room, second homes. See coupon below.

And here's what you can do

Stock and sell DFPA gradetrademarked plywood. Carry a big enough inventory with sufficient balance of grades and types to meet your customers'needs.

Give plywood a fair shake in your own selling to builders, indushial users, over-the-cpunter buyers.

Take advantage of American Plywood Association free sales aids. They're here for you to use. Order the ones from the coupon below that make sense for your market, your kind of business. But order now, ta make sure you'll get your share of higher plywood sales in 1966.

I Please have the plywood field represent. ative nearest me call for an appointment. E Please send the tollorving free promotion kits. I understand each kit contains a counter stand, 50 idea booklets and a window banner. E

MEDICARE; How lt Effects Your Cost of Doing B u s iness

66 A T\ PICAL LL MBER COMPANY emn ploving ten persons must inerease their sales hr at least 250.000 board feet this year in- order to generate enough profit to meet the staggering increase in taxes brought about by the recent enactment of Medicare."

"This example is indicative of the sweep' ing changes in the cost of doing business brought about by Medicare," continued Trevor C. Page, treasurer and comptroller of Sun Lumber Company, Los Angeles, in a recent speech before the Top Manage' ment Conference of the Lumber Association of Southern California. Page spoke on "Medicare and How It Afiects Your Cost

of Doing Business."

"Medicare is a deviation from our normal way of living in America, where credit is so easy. You know, fly now and pay latero eat now. pay later. With Medicare, you pay rrow, and then later if you're sick -and 65 or over-you may collect medical benefits"o' the speaker said.

There are three basic changes in Social Securitv being made this year, Page pointed out. First, the basic rate which has been in effect ol 35/a percent is going up to 3.85 percent. To this 3.85 percent is being

added .35 percent designated as hospital insurance tax (Medicare)

More important than these two changes is the fact that the basic earnings on which this new combined rate will apply will be $6,600, instead of the $4,800 which has been in efiect this year.

I'his year, the rate ol 4.2 percent on $6,600 totals a mnximum ol $277.20. This is an increase ol $103.20 per employee. ushich amounts to a 59 percent increase in onc yea,r.

This $277.20 will be deducted from each employee's pay and in turn will be matched by an equivalent amount by the employer. (See Calilorni,a Lumber Mercha.nt, tan., p6e 24.)

"What effect this will have on your business is obviously something that each of you must decide for yourself," said Pap1e.

As an example of the impact of the Medicare legislation, Page ofiered the case of a typical lumher company employing l0 persons. "Say the company increases its sales by 250,000 h.f. At $100 per thousand b.f., this amounts to $25.000. If you're earning a profit before taxes of four percent, this means you'll have a profit from these increased sales of $1,030. This $1.030

represents the increased taxes which you'll have to pay on the l0 employees under Medicare," Page stated.

For larger companies, the new tax is even more burdening. To see what happens to a company employing I00 people, add a zero to each of the above figures. Sales will have to be increased by a whopping 2.5 million b.f. just to generate enough profit to meet the new taro the speaker pointed out.

The increased tax to pay for Medicare is not like the normal increases in the cost of business operation which come from higher wage demands from unions or salary raises given to individuals. Page said. The new tax will apply to all employeessalaried and hourly-and is multiplied nationally by every worker in the country.

'oThis means, in efiect, that the people who supply us with lumber and all the other things which we require to operate a business will have these additional costs, too. We must consider that these will be passed on to us in the form of increased prices. This means that selling proportionately more this year will still not generate suffi. cient profits to meet the increase in taxes," said Page.

"I don't want to paint a picture that sounds too pessimistic, as though things couldn't possibly get worse. Things not only could be worse, they will get worse: next year, the year a{ter and in years to come. The base rate on the new tax will increase each year until 1973, and thereafter, supposedly, it will remain unchanged. (See chart below.)

"The question is what can we do about this?" asked Page. "I have no magic formula, but there are several things which might soften the ,blow of the new tax."

Anything that can be done to reduce employee turnover will make a surprising difierence in tax rates, Page indicated. If an employee quits or is laid ofi after reaching the $6,600 annual salary base, the tax begins all over again when a replacement is hired. A company could conceivablv pay the tax twice in the same year.

Page also urged members to review their pension. plans, profit-sharing and hospitalization programs with an eye to modifying the fringe benefits to reflect the additional coverage that will accrue from Medi-

o'In the case of employees past the age of 65, it might be wise to consider excluding them from your company group hospitalization program, since it would provide a duplication of medical coverage offered by Medicare," he said.

'oThose are some of the things we can do; how to do them is another thing. Careful planning, anticipating needs, hiring more carefully and perhaps the use of out. side agencies for temporary help might be worthwhile to consider." Pase concluded.

CAUFOTNIA tUrVlSEl lrErcHANT

|i{CREASE in the F0AB tax rate in increase of $94.20, which is deducted from his pay 1966 is the result of the recently-enacted Medicare and matched by the employer. To see how the tax is bill. To the average worker earning $6,600, this is an designed to increase, check right column of chart.

ALL NEW DOORS

(with the Custom-Lool)

The beauty of "Hospitality" Entrance Doors and "Symphonic" Entrance and Interior Doors is more than skin deep. All are made from select kiln-dried vertical-grain Douglas Fir. This fine wood is carefully machined, sanded, assembled and inspected to offer custom quality and superb appearance at economy prices.

These doors and other 'old-favorite' quality entrance and interior doors are now available at Artesia Door Co., Inc.

Complete Warehouse Stocks in inventory for immediate s h ipment.

Please call the Artesia Door Sales Desk for information on direct mill shipments.

CALIFOR.NIA LUMBER MERCHANT Plan of the Month

by HIAWATHA ESTES, A.l.B.D.

HE two-story home is definitely coming ,back into favor. This refreshing version of a center-hall colonial is a splendid contri. bution to this trend.

The distinctive design of this gracious home becomes apparent as you pass through the double entry doors. The elegant entrance foyer is not only generous in size but a portion of it is two-story in height.

The number of this plan should have been 1322 as the three main roomsfamily room, living room and master bedroom-are 13' x 22' in size. The family room is at one end of the entry while the livine room is at the other.

Open stairs lead from the entry to the bedrooms on the second floor. A wide fireplace on the outside wall of the living room also opens to the huge master bed' room on the second floor. Double sliding doors open from the living room to the formal dining room.

The wide patio has been planned to give many hours of pleasant, outdoor living. It is easily accessible through sliding glass doors from both the family and living

Only cabinets-including an eating bar -separate the family room and kitchen. Traffic will not interfere with meal prepa' ration in the U-shaped kitchen. Another feature is the pantry cabinet and the extra large broom closet. Note the door leading from the family room to the garage. Also, the door opening from the front oI the garage to the front porch.

The {amily bath with its twin pullman lavatory is on the second floor. A third bath is on the first floor.

The exterior has a look of charm and grace which has been obtained through the proper use of wood siding and roofing, louver shutters and used brick. The twostory height that many people find objec' tionable has been eliminated by continuing the one-story garage roof across most of the front as a protective roof for the front porch.

These excellent house plons ore for sole os qre Mr. Estes populor Plon Books. Mony retoilers olreody sell or provide his Plon Books os o customer service of proven populority. Mr. Estes house plon column qppeors in mony publicotions in the West. Use the coupon on this poge for informolion without obligotion.

LIVING ROOM l3 \22

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andnow...exciting new Colorama Decorator Kits

A complete, new sales idea, designed to help your customers plan their own home deeorating projects, is being introduced currently in nationally circulated consumer magazines. Your customers and prospects will see it in

convenient caulking cartridge. Makes a powerful, waterproof bond of panels to studs, Jugt"g. strips, masonry walls, plywood, dry wall or narcDoard. .ulrmlnates narltng.

AMERICAN

HOME, January, BETTER HOMES and GARDENS, Mareh,

HOUSE & GARDEN, February and SUNSET in March. The Colorama Kit includes a Colorama Selector Wheel, a full-color Mix N' Match brochure, House & Garden 1966 Color Guide and Royalcote Innovations brochure. See your Masonite representative now or send the coupon for full details.

Fourteen Royalcote panels, including AJlnewcolor-matchedvinyl-coveredwood Marbletone, offer your custonters a wide m-oldings are washable, scuff-resistant. range of color choices, plus easy applica- There is a color to match each Royalcote tion-. Adhesive f orms ;'d;;;"; ;;;;, ifi t"l iL,l3T;,11l3:

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GALENDAR

FEBRUARY

Imported Hardwood Plywood Association-February 9-11, Silver Anniversary Convention, Erawan Garden Hotel, Palm Desert, California.

National Woodwork Manufacturers Assn.February 9-11, Hilton Inn, San Diego.

Lumber Association of Southern CaliforniaFebruary 10, Fourth Annual Building Official Guest Night and Quarterly Board of Directors Meeting, Charter House, Anaheim, Calif.

Sierra-Cascade Logging ConferenceFebruary 10-12, 17th Annual Sessions, Logging Equipment Show, State Fairgrounds, Conference Headquarters, Hotel El Dorado, SacramentoRay Crane chairman.

Los Angeles Hoo-Hoo-Ette Club IFebruary 14, Bosses Nite party, Hyatt House, Washington & Telegraph Rd., Los Angeles.

Sacramento IIoo-[Ioo Club 109February 16, Monthly dinner, Country Club Lanes.

Los Angeles Hoo-Hoo Club 2February 17, Annual Valentine's Day dinner dance, Grand View Gardens, Mei Ling Way, Chinatown, Los Angeles.

Dubs, Ltd.February 18, San Jose Golf & Country Club, Annual Calcutta, hosts "The Cheims."

Ilumboldt Hoo-Hoo ,Club 63February 19, Ladies Nite, Baywood Country Club, Eureka.

California Retail Hardware Assn.-February 20-22, Western States Hardware, Houseware, Paint & Garden Supply Show, Brooks Hall, San Francisco.

Oregon Logging ConferenceFebrurry 2rl-26, Annual meeting and machinery show. Eugene, Oregon Fairgrounds.

San Francisco Hoo-Hoo CIub 9February 25, Monthly luncheon, Maximo's Restaurant.

Oakland Hoo-Hoo Club 39February 26, Annual Ladies Nite Dinner Dance, Castlewood Country Club, Pleasanton, MiIt Cook, chairman.

MARCH

Western Wood Products Assn.March 8-11, Annual Convention, St. Francis Hotel, San Francisco.

Redwood Region Logging ConferenceMarch 10-11, 28th Annual program with logging equipment display, Fairgrounds, Redwood Acres, Eureka, Calif.

Dubs, Ltd.March 18, Monthly tournament, Sequoia Golf Club' Oakland, host Zook Todd.

Los Angeles Hoo-Hoo Club 2March 18, Golf, Concat, dinner and entertainment. Lakewood Country CIub.

Lumber Association of Southern California-San Diego Lumbermen's Association, Jointly sponsoring the Dynamics of Selling, u'eek of March 2l-. Location to be announced.

Humboldt Hoo-IIoo Club 68March 22, dnnual Celebrity Night and Concat, Elks Club, Eureka.

Western Forest Industries Assn.llarch 24-26, Annual meeting, EI Mirador Hotel, PaIm Springs, Calif.

Woodwork Institute of CaliforniaMarch 25-26, lSt}:' Annual meeting, Awahnee Hotel, Yosemite, Calif.

Western Retoiler Nomed Finqlist

Minton's Lumber & Supply of Mountain View, Calif. has been named one of the 15 finalists in a competition to choose the Brand Name Retailer of the Year in building materials. Minton's is the only western dealer named by the sponsoring Brand Name Foundation, Inc., in this eighteenth annual contest.

Finalists are preparing scrapbook presentations of their 1965 brand merchandising activities. In March these exhibits will be reviewed ,by a panel of judges, comprised of last year's top winners in every category.

Later, the plaque and certificate winning New York for the annual meetins.

Climaxing two-days of activiiies will be when the winneis will receive their awards.

retailers will go to the annual banquet

"Planning attexpansion? Call San Antonio!"

SAYS FRANK RUGGIERI, President. San Antonio Construction Co.

"San Antonio designs and constructs better buildings for the lumber industry. This new mill building (photo above) which we recently completed to house re-manufacturing facilities at Huff Lumber Co., Santa Fe Springs, Calif., is a good example of the versatility of our pole buildings. Huff has also ordered several of our storage warehouses for dry stock.

"Regardless of your requirements, call us fr.rst. Or ask the man who owns one. He'll tell you that San Antonio offers the complete construction package, at a price that's hard to beat. Call me for details!"

Pioneer of pole construction, Son Antonio experience ond know-how builds long-losting rigid pole buildings for every use. Give us o coll! Our stoff of engineers will be hoppy to help you design lhe building thqt best suits your porliculor needs.

y' All buildings engineered and designed by licensed engineers

J Insuraoce rates considerably less-yet full coverage

y' All poles cemented to a depth of six feet

y' Never needs painting-won't rub off on clothes

y' No odor

y' Safe against earthquake, wind and weather hazards

J Designs meet all building code requirements

NORTHERN DIVISION

Hwy. 99 W. One mile south of Williqms, Cqlifornio P.O. Box 837

Areq Cede 916/473-5381

ltEW illtt Eultllll{Gs recently completed by San Antonio for Huff Lumber Co., Santa Fe Springs, Calif.

|.EI ()UR EII6ITEENJ HETP Y(lU WIIH Y(}UN DETI6X PR()BI.EI'IT

ANY MEN WITH the priceless gift of words have turned their pens to the depicting of the sacrament of Friendship; but all other words fall into unseen background

comparison with the inspired declaration of the Carpenter:

BY JACK DIONNE

continually {or some opportunity to serve and help and boost and assist in any possible *uy. .* r* *

The man who has that concept of friendship never lacks friends. How could he? I know of no better method of keeping wonderfully alive than by working at your friendships.

-n

..GREATER LOVE HATH NO MAN THAN THIS, THAT A MAN LAY DOWN HIS LIFE FOR HIS FRIENDS". (Verse 13. Chapter 15, of the Book of John). *

Many of His most inspiring declarations are to be found in two or more of the Gospels. But only John, the writer who spoke little of parables but seemed to concentrate on quoting beautiful words and phrases of the Maste.; *t""r* us this priceless thing.

Vhat is friendship? To me it means understanding, loyalty and helpfulness. Friendshi,p is not a passive thing-or should not be. It should be an active intent and purpose to do something for that other fellow. I know men who have been blessed by the trust of men-who absolutely amaze me by their high concept of the duties and responsibilities of a friend. A friend, to such men as I mention, is one whom you keep ever in your thoughts and seek

Talk about an ideal pledge for all of us: "I pledge myself for the next year to be a better friend to all my friends than I have ever been before". Take your friendships seriously. Be a useful, helpful, understanding friend-but, above all else, be an active {riend, and keep your friendships well practiced up.

Friendliness, tolerance, fellowship, interest in others, a determination to be joyful and keep those you contact cheered up-these are the things that will make you truly alive and h"ppy; and the finest of these is friendship.

This last colum.n ol his Vagabond Editori.als was written by lack Dionne shortly belore his death. A lull tribute to him appears on pages six and seaen ol this issue.-Editor.

L.A. Club Storfs Strong in'66

Fifty golfers stroked in the new year at Candlewood Country Club in the first L.A. Hoo-Hoo golf tournament oI 1966. Due to an excellent program being announced earlier, all the golfers and a few more members and guests 'brought total attendance to 57 for the dinner meeting.

Bob Knoop, second baseman of the California Angels and Tom Lasorda, scout for the Los Angeles Dodgers gave excellent talks about their respective organizations and colorful anecdotes on their own careers as well as some others on the teams.

Golf prize winners were: low gross, 7I, Ralph Irwin I low net, 65, Mike Bivins; low guest, Don Knox of Modern Materials.

First flight winners were: first low net. Don Gow, 70 and second low'net, "Bud" Nelson, 71.

Second flight, first low net, Bill Doherty, 70 and second low net, Clarence Bohnhofi, 7I.

Third flight, first low net, Pat Regan, 74 and second low net, Walt Smith, 77. The Hacker was won by Bob Norgen with I00 plus.

Another record of $orts was established with 4l advance reservations being made for dinner. Jerry McGuire won the transistor radio. Draw was from those names on the advance list.

Naturally there was a raffie, with 17

prizes being awarded to the winners. So that the prizes won't have to be shared with anyone, no names will be given of the winners. The prizes were fifths of booze.

There were a number of guests at the meeting, many who will be coming into the club at the next concat. Among the guests were Dave Horgrave, Al Porter, Don Knox, Teenas De Jong, Stu Russell, Joe Frabut, Frank Salmon and Chuck Lember.

Al Kelley lo Eugene

Al Kelley, a warm and solid fixture in northern California's lumber fraternity for scores of years, announced last month the moving o{ his Alameda offices to 1080 Patterson Street, Eugene, Oregon, where he hopes to better serve his California customers as well as his Oregon suppliers.

Although Al plans to make frequent trips into the Bay Area and the Sacramento and San Joaquin Valleys where he's been wholesaling for so many years, the Bay Area industry couldn't help but feel that they had sufiered a real loss-and that Eugene had gained a real lumberman.

Al has be.en a leader in the aftairs of Hoo-Hoo and is a past president of Oakland Hoo-Hoo Club 39. He will continue to represent Medford Corporation in the area as he has done for the past 20 years.

Vqn De Nor Prpmotes Dovis

Dave Davis has been named vice-president and director of the Van De Nor Lumber Co., Richard B. Norriso the firm's secretary-treasurer has announced.

Davis has been in redwood sales for fortythree years and for the past three years has been handling sales for Van De Nor Lumber Sales, Inc., which headquarters in Eureka. H6 will continue in this capacity.

Van De Nor Lumber Co., cuts approximately 20,000 M feet annually of old growth redwood at their Arcata sawmill. The kilns and refinishing plant are at their headquarters in Eureka.

Van De Nor was established in 1945 and William G. Norris is president. I

DAYE DAVIS

Hunt qnd Evqns Sell Fibreboqrd Stock

Hunt Foods & Industries, Inc., has sold its more than 250,000 shares of Fibreboard Paper Products Corp. and Evans Products Co. has disposed of its 219,339-share Fibreboard holdings, the companies said.

Hunt Foods' holdine. valued at more than $8.6 million. and Evans' holding valuei at more than $7.5 million, were sold to private investors for cash, spokesmen said.

Hunt Foods' shares represented about I3/o and Evans' shares about l2/o of Fibreboardos oustanding shares. The disposal by Hunt apparently ends that company's attempt to take over Fibreboard and effect a merger of it with Evans.

In Los Angeles, a spokesman for Hunt said "it was an advantageous sale," undertaken because the company'ofelt the sale to be constructive and in the interest of all Fibreboard stockholders."

In Portland, Ore., a spokesman for Evans declined to disclose why it sold its Fibreboard stock.

In San Francisco, George W. Burgess, Fibreboard presidento said that Hunt and Evans had sold their stock to a "number of Texas investors who acquired the holdings for investment purposes.t'

"No S<rle'n on Am. Fqctors

Georgia-Pacific Corp. has lost out on its bid to buy one of Hawaii's largest firms because its offer was too low.

Harold C. Eichelberger, president of American Factors Ltd., one of Hawaii's 'oBig Five'2 companies, indicated to stockholders that Georgia-Pacific's recent ofier to buy out the company at the market value of $32 per share apparently was not in tothe interests of all of you as stockholders."

The Georgia-Pacific offer would have amounted to .56 per cent of a share of its $57 stock for each share of Amfac stock.

Firm Chonges Nome

Old-timers, in the San Dieguito area are getting accustomed to a new name for one of the areaos oldest business firms.

Herschel Larrick, president of Solana Lumber & Builders Supply, has announced that the pioneer building materials firm will be called Solana Lumber Company.

The name change was brought atbout in an effort to simplify identification of the company.

"It seemed fitting and proper," Larrick said, 'oto devise a shorter, more streamlined name to go along with the many changes we have efiected in our merchandising picture."

Wood ReseErcher Retires

Dr. Roy L. Baechler, research chemist whose career at the U.S. Forest Products Laboratory has been stamped by some of the most important developments in wood preservation of the last 30 years has retired.

Discoverer of the toxic properties of chlorinated phenolq Dr. Baechler helped launch a new family of wood preservatives that today rivals creosote in use and surpasses it in versatility. Among millwork manufacturers, builders and designers, as well as the wood preservation industry, pentachlorophenol has become virtually a household word.

Dr. Baechler has also become widely known for the double difiusion process of treating wood with preservatives, which he devised in the ,1940's. This simple difiusion process enables farmers and others to treat green wood with water-soluble chemicals that, once in the wood" react with each other to become insoluble, hence cannot be leached out by water.

TFHIRTY BOYS AND girls from the San Franr cisco Boy's Club uere again gucsts of San Francisco Hoo-Hoo Club 9 at tht' <:luli's traditional Christmas Party.

Although the format remained much the same a-* in previous years, thc scr:ne of tht' partv was switched from the St. l'rancis Hotel to tht' l'airmont Hotel. Tht' party also shattered a thrt't'-1ear attt'ndanr:e rttord, thanks to the diligent effort-s of tit'kt't chairmen Bill (lartt'r and Ray Rvan and tht'ir ti<'kt't "pushers."

'Ihe usual rect'ption wa-. held in the Fairmont's F-ounttrin lloom where the adults relaxed with their frit'nds lx'[ore tht'y joined the L.xcited loungsters who wt'rt' enioying Christrnas tlinner in the adjoining Crystal lloonr.

Followirrg lun<:ht'on" Clulr 9 put on a hal{ hour

CLUB 9 HELPS THE KIDS

kiddies show (including a little twist contest) and followed this up with the main event-Santa (llaus and his hag <-rf pr('sents. The presents. incidentally, were individualll t'hosen according to each child's wish (thank you Chut:k Dickinson t and were made possihle through clonations from lt'ading Bay Area lumber firms. Bud lS.vard handled tht' big joh of coordinating Ihr rl,ttati,rtt..

An added featttre this lear uas a raffie run by Frank Billings. the procttds of same going to the huilding of an clen higger and lrettt'r party for the kid-s nert year. Ilud lladdiz of J. l-. Higgins rvon tht' mired package o{ Krug. Ilill Hit<'hcot,k ttf Mission \I-ood Products had tht' lut'ky titrket [or tht: lrasket of cheer. ancl Glen Burkt' won tltt' l,ig orrr'. a case of lronded square{at:e.

The partf is one of the main t'lulr evcttts.

EXCITED Y()UNGSTERS look on (1), as raffle czar Frank Billings and Mrs. Roger Mackin award one of the raffle 0rizes to Bud Radditz. 0) Here's the reason for the party,30 youngsters who were guests of honor at Club 9's Christmas party. (3) Picking up a few pointers on the "twist" from the kids are (L-R) Jim Peggs, Gay Bradt, Charlie Wilson and Len Viale.

(4) CRA's Chuck Dickinson, Marge Boddeker and Gene Sims. (5) Paul Ward, Bill Carter and Dick Hogan. (6) The Union Lumber gang' Vicky Bernard, Mary Roy, Pete Parrish, Eve Murray and Min Wicklund. 0) El Werthman. Jack Koeof and Ted Little swap the latest stories. (8) Club g bossman Larry Owen of Dyken Lumber presiding at the mike. (9) 0ut-going president

Frank Billlngs was awarded a ship's clock for his steamboat, the S.S. "Fearless." (10) Bud Byard of Gillon Lumber and L0ri Rucker. (11) Larry and Furn Owen. (12) CRA's Pete Johnson and Freya Zabitsky. ('13) Elmer Maryatt, Ed Brush and Jim Higgins. (14) Vivien Lyle, CRA ad chief Keith Lanning and Margaret Tripe. (1$ Brush Lumber's Ed Brush with Jim Higgins.

GALS HOST BAY AREA GATHERING

AY AREA lumbergals from Peninsula Hoo' Hoo' Ette Club 8 and their friends and guests gathered at the Hillside Inn in San Mateo on December 10, {or the club's annual Christ' mas season Party.

The big turnout was especially bolstered by around 15 (we lost count) ladies and gents from the big McElroy Lumber Company organization.

The popular ladies auxiliarY of the lumbermen's f raternitl' had a number of very success' ful parties and meetings during the course of last year.

The club's attractive officers have eyed the tide of 1966 events and have forecast that this year will prove to be even more of a success than the year just past.

McELR0Y TUMBER gang (1) included (L-R)' Dick Rolla, Margot McElroy, Norma Lowe, Mrs. Rolla, Max Lowe, Pete McElroy, Murray McDowell, Mrs. McDowell, Rita Perko, Paul Gretz, Amy Harrington, Dale McElroy and Jim McElroy. 0) Foster Lumber's Jim Jones sharing a toddy with Ann McKay and Bill Bonnell. (3) Knute Wiedman and Thrasher Lumber's Tim Wood. (4) Down from Calpella was Al Thrasher sharing a libation here with Ruthie Wood and Barbara Fitz-

water. (5) Bette Churma, Ruth Glenn and party chairman Any Harrington. (6) McElroy Lumber's Jim McElroy, Marilyn Johnson and Sandra McEiroy. (7) The Doors, Inc. group: Hank Himan, Haniett and Chuck Williamson, Shirley and Chuck Keesling. (8) McElroy Lumber's Murray McDowell and Max Lowe chatting here with Elise Lewis of Palo Alto Lumber. (9) Keith Johnson, Phil Lomonaco and Bill Bonnell. The party was hosted by Bay Area lumbergals from Peninsula Club.

Redwoo'd logging C.ronference

Efiects of state and national park proposals, new developments in logging equipment and wood utilization, and increasing importance of government timber will highlight the program of the 28th annual Redwood Region Logging Conference, according to Robert H. Barrett, conference president. It will be held March 10-11 at Redwood Acres Fair Grounds in Eureka, California.

A large display of heavy logging equipment will accompany the conference this year, Barrett said. Inside displays of small equipment will lbe in the fairgrounds buildings and outside space will be devoted to heavy equipment such as tractors, trucks and log loaders. The equipment show is being coordinated by R. L. Ned Davis, Trinity Supply Co. and Ren Cancellier, Baywood Truck and Equipment Co., both of Eureka. The equipment dealers also host the annual Sawdust Bowl and entertainment at the loggers 'banquet during the conference.

Barrett, with Twin Harbors Lumber Co.. Arcata, is being assisted with conference plans by Al Rueger, F. M. Crawford Lumber, Inc., Ukiah, conference vice president; Sam Arness, Humboldt Fir, Inc., Hoopa, past president; Silas Carr, Gualala Redwoods, Gualala; C. J. Hopkins, Northern

California Log Scaling and Grading Bu' reau" Arcata.

L. H. McCollum, The Pacific Lumber Co., Scotia; H. A. Peterson, Jr., Simpson Tirnber Co., Arcata; James Rynearson, U.S. Plywood Corp., Arcata; John P. Swee' ley, Masonite Corp., Ukiah, are conference directors and Fred Landenberger of Eu' reka is conference scretary-manager.

Emanuel Fritz of Berkeley, conference founder and for many years secretary, is honorary vice president.

Soles Arm for Twin Horbors

Twin Harbors Lumber Co. recently announced the formation of Twin Harbors Sales--Co., a partnership of four former Twin Harbors Lumber Co. men, which will represent the long established Aberdeen, Washington, firm in California. fwin Harbors Sales Co. will also engage in a general wholesale business with buying offices at 451 South G. St., Arcata, and sales offices at 701 Welch Rd., Palo Alto, and 1617 East 7th St., Santa Ana.

The four Twin Harbors Sales Co. partners, all of whom had been with Twin Harbors Lumber Co. for many years, include Frank Friedenbach and Matt Kuran at the Arcata office, Jim Fraser at the Palo Alto offrce and Jim Rossman in Santa Ana.

Hordwore Convenllon Plons

Dealers attending the 65th annual Cali' fornia Retail Hardware Association Convention will take part in two special work' shops on retailing problems. The conven' tion opens Monday, February 21. This first session begins at 8:30 a.m. with the l2th Annual Western Breakfast.

Following the breakfast, the National Cash Register Company opehs the first workshop with its presentation of NCR's Total System of better retail management.

At noon the convention recesses and all delegates will attend the l7th Annual Western States Hardware-Housewares-Paint & Garden Supply Show at Brooks Hall. The Show runs from noon to l0 p.m. Monday, with Employee's Night the special attrac' tion. The ladies will be guests of the asso' ciation at a luncheon and fashion show at the Fairmont Hotel.

Tuesday starts with the Industry Break' fast at 9 a.m. Russell Mueller, managing director of the National Retail Hardware Association, will speak on o'The Challenging Hardware Market."

Following his address, a security workshop on shoplifting will be presented. Two vital aspects of store security will be cov' ered: "Arresting the Shoplifter," and 'oSuc' cessful Prosecution." Ample time is scheduled for questions and answers.

CATIFORNIA IUIIBER MENCHANI

This is our yeaf for sorne good old fashioned boasting. Of course we're tremendously proud of our history in the lumber business which began 35 years ago with great hopes for growth. As our reputation for integrity and service grew, so did our acreage and inventory. This inventory is now one of the most comprehensive on the coast. I Ptease catt us and discover why so many western retairers have CnO gflL0 depended on Angelus for all of their hardwood and plywood neecls. I

ANGELUS HARDWOOD & PLYWOOD COMPANIES .6700 SOUTH ALAMEDA. IOS ANGELES. LUDLOW 7-6168

A Salute to

Frank Paramino's 71 Years in the Lumber Business

\I'/HEN Frank Paramino celebrates his YV 85th birthday this April 23, he will do so as a healthy, prosperous businessman. And celebrate he should because his station

^IIO CeleDrate Decause ms stau

in life today is certainly not accidental. Frank, as he prefers to be called in spite of his dignified age, is active daily in the management of Paramino Lumber Company in San Francisco, a wholesale lumber firm he established on his own during early 1918. But we're getting ahead of our story, so let's start at the beginning.

Frank Paramino was born on April 23, 1881, in Jackson, California, the 9th in a sizable family of 12 children. He attended gr€rmmar school in Jackson in a one room school where you just moved over one row when you graduated to the next grade. At the age of 14, he decided it was time to get down to work. That makes 7l years of work if our arithmetic is correct.

His first job in Los Angeles as an errand boy for his brother-in-law was almost a disaster. He arrived in Los Angeles expect-

3lffcrrrffi LUMBER COMPANY

ing to be met at the train, but his sister pre-empted his greeting committee of one by having a baby. So with no one there to meet him the 14 year-old youngster stared at the first street cars he had ever seen, chose one to his liking, and rattled ofi into the Big City.

As luck would have it he chose the right car and as it passed his brother-in-law's store he simply bailed out and practically rolled into the shop.

Frank worked in Los Angeles as an errand boy and later as a butcher until he was almost 18" when he returned to Jackson to drive a delivery wagon for another brother-in-law. During all this time the

FRANK PARAMII{(I object, of course, was to save enough money to go to San Franeisco and continue his schooling because Frank was aware that his education was on the shorts.

At the age of 19, Frank entered Heald's Business College in San Francisco and upon graduating he went to work as a bookkeeper for the otrd Albion Lumber Company under Miles Standish.

Frank was at his desk when the shattering 1906 Quake rocked the Crocker Building and as he milled around with the crowds on Market Street a few minutes later it became evident that the fire would soon consume the entire business district.

Frank raced back into the badly damaged Crocker Building and up several flights of stairs to rescue the company books. Unable to locate Mr. Standish or any of the Albion company officials, he fled to Jackson with all of the company's valuable records.

A few days later, when it was safe to return, he took a train down to Ist and Broadway in Oakland, and then began the formidable task of lugging the big stack of ledgers on foot all the way up to Standish's upper Piedmont home.

Fatigued from the San Francisco holocaust and the exertion of walking miles with the heavy books were too much for even Frank Paramino. He soon came down with (Cor*inued on Page 74)

ROOKS LUMBER CO. ODGE

rhe symbor thot stonds ro,Dl RECT Ml LL SHIPMENTS

from our mills in Colifornio, Oregon, ldoho ond Utoh direct to oll of Centrol ond Southern Colifornio ond Nevodo.

ALL SPECIES - WHOLESALE ONLY

2734441

lwx 578-1272

P.O. Box 320

GRASS VALLEY, CALIF.

"Jerry" Dodge Elmer Lewis

Bob Turner

585-8650

TWX 722-6405

7115 TELEGRAPH ROAD

tOS ANGETES 22, CATIFORNIA

"Frosly" Fosfer Chub Durnell

OLD-GROWTH BAND-SAWN REDWt}tlIl from Bojock Lumber Co., Manchester

OLD-GROMH tl(lUGLAS FIR from Spacek Bros. Lumber Co., Manchester

Precisiontrimmed STUDSDouglas Fir . White Fir o Redwood

AIR-DRIED and KILN-DRIED

REI!W00D P0STS and FEtlCll{G

PERS@NALS

Alvin D. Espindola has purchased Freedom Lumber Company, 1716 Freedom Blvd., Freedom, from Y[. C. Hagelin. Espindola had been associated with Hagelin for the past several years.

Roy Brown is back at his McKinnon Lumber Company in Hollister after a bout with pneumonia.

Don lfilson, formerly merchandising manager of Diamond National's western retail division, has been promoted to the eastern retail division of Diamond National Corporation with headquarters at Boston, Mass.

Jerry Kearney is now working for Frank Tait of Almaden Lumber Co, in Fremont. Jerry recently sold his Fremont Lumber Company to Tait who also operates a large yard at San Jose.

Rich Stanley is opening a new sales office in Portland for the American Timber and Treating Co. of Seattle. He was with Warren Southwest in Los Angeles until their demise two months ago.

CAIIFOINIA IUMIET MERCHAN'

George and Mary Kovacs have sold their Ebbetts Pass Lumber Co. in Arnold, Calif. to three Bay Area couples. The new owners are Daniel and Barbara Miller, Arthur and Mitdred Hangon and Gary and Judith Johngon.

Hugh Pessner, West Coast Timber Products, treated his family and in-laws to a few days at Yosemite and the famous Christmas Eve dinner at the Ahwahnee HoteI.

Tilo Trethewey's many friends in the industry will be happy to learn that she's on the road to recovery and living with her son in Seattle. Tilo was severely injured several months ago in an accident on Highway 101 while on her way to work for Pacific at Scotia.

"Mac" MacBeath spent most of January in Salt Lake City tuning up his new branch there while Joe Cortese and Bill MacBeath kept things humming at Berkeley and San Francisco.

Don L. Jackson is the new specialty sales rep in Orange and Los Angeles counties for Simpson Timber Co.

Walnut Creek wholesaler Carl Watts treated the missus to a cnrise aboard the Holland-America liner Statendam on a three week holiday cruise which took them through the Panama Canal and back up to Nassau. Jamaica and Miami.

Leelie A. Baron has been named managing director of the Veimiculite Institute of Chicago. He succeeds the late Elward R. Murphy.

Don White, head of White Brothers and president of the National Hardwood Lumber Association, was the principal speaker early this month before the graduating class of the NHLA School at Memphis, Tenn.

Jack Chamberlin and Frank Bader of Ed Fountain Lumber started the year with a tour of the Eureka back country.

Sam Witzel, sales manager of R. H. Emmerson & Sons, Atcata, honeymooned in Oregon with his bride, Sharon, last month. The couple were marrried in Reno shortly before Christmas.

Bill Benkendorfer and his Claire recently returned from an all-expense-paid trip to Hawaii. BilI won the trip for his performance as top salesman during the first six months of '65 for Rossman Mill & Lumber, Long Beach. Bill also copped the award for the last half of the year, and has another free trip in the offing. Mexico City this time, Bill ?

George Brown purchased Bell Lumber Company at Ivanhoe, California, on New Year's Day. The yard was formerly operated by F. E. George & Sons, Visalia.

Lawrence M. F'lahive has been named executive veep for Evans Products' building products gr:oup. He now takes over direct supervision of three of the company's five operating units.

FEBRUANY, 1966

David Eardley is retiring and has sold Eardley Lumber Co.'s stock and equipment. The Baker, Oregon firm was started by his father, James W. Eardley, in 1914.

Erick Ahlbon, long associated with Siera Mill & Lumber Co. and Stan Gustafson in Sacramento, recently opened Nor-Cal Millwork, Inc., at 1540 South River Road in West Sacramento. Sierra Mill & Lumber recently closed to make way for the longawaited freeway which will skirt Sacramento.

George Harpole recently transferred to the San Francisco office of Potlatch Forests, lnc., after five years in Illinois with the firm.

R. O. "Bob" Lee is safely back from a 100 mile trek as expedition leader of a group exploring in Yucatan. Surprisingly, not one of the 12 died on the dangerous scientific tour which made major discoveries. Bob is the advertising and public relations director for Georgia-Pacific in calmer moments.

Joe Hammond left his Hale Lumber Co. in Morgan Hill in the capable hands of his son last month and logged a little vacation time. Joe's boy is on leave from the Army and scheduled to ship out to Turkey later this month.

Bud Barber, Bernie Barber & Associates, flew to Portland where he spoke at the annual Copeland Lumber convention, January 5-7, at the Sheraton Portland.

Appointment of H. Thomas Bryant as a line salesman for Kaiser Gypsum Company has been announced by B. F. Crosby, district sales manager. He will sell gypsum and insulating products in Fresno, Madera and Tulare counties.

Sidney Kline, general manager of the two-yard Angel's Lumber & Hardware operation in El Monte, Calif., and his wife Beverly recently returned from a six-week vacation in Europe. The Klines flew over, then rented a car for a 'round-the-Continent tour.

Bob Lynn, former manager of Rossman Mill & Lumber's yard at Orange, Calif., has been promoted to assistant sales manager, under the direction of Sales Manager John Drainville. New manager of the Orange operation is Russell Singer, former manager of Rossman's Long Beach yard.

Richard L. Rinde, the president of Columbia Plywood Sales Company in Portland, has announced Charles "Chuck" Walters as sales coordination manager for Columbia's southem pine plywood plant at Minden, Louisiana.

California Sugar & Western's "Bo" and Mary Day Aherns spent tlre holiday cruising along the Mexican Coast as far as Acapulco.

Ed Shedin bnd Peter Tyson of Consolidated Lumber have spent three days calling on Phoenix dealers.

ArthurYanderSye, ad manager for Evans Products' building materials div., has been honored at a retirement luncheon. He is a past president of the American Hardboard Association.

Fred Staehle will manage a new sales ofdce in Beaverton, Oregon for Connor Lumber Sales, Pasadena, according to bossman Bill Connor.

Tom Hughes of Hughes Lumber Sales has moved to new offices at 334 No, Central Ave., Suite 202, Glendale, Calif. Tom has specialized in direct shipments of Pacific Coast forest products for the past 15 years.

Harry Owens, owner of Alamo Lumber Company, recently held a "shed opening" commemorating completion of his handsome new dry shed adjoining his store. Harry, a former Safeway executive, purchased the Alamo yard.2\h years ag'o.

Art'ffoodcock of Watson Hardwood Ply- : wood Company has been appointed general manager of company headquarters in Torrance, California.

Lewis Scheer is the new manager of the Wilmington yard of Rossman Mill & Lumber. Scheer, formerly yard superintendent, has worked at the Wilmington operation for 21 years.

Bill Gillespie, formerly of Millbrae Lumber Company, has returned to South City Lumber & Supply where he will be in charge of the store division. Bill is replaced at Millbrae by "Butch" Buhl who had been with Merner Lumber Co.

Dislribution Dongers Noted

The dangers of over-distribution of products to the United States by foreign countries, especially Japan, could be avoided by in understanding of marketing practices, Dr. D. J. Duncan, professor of marketing at the University of California told more than I50 members of the West Coast Metal [mporters Association at their recent installation.

Dr. Duncan pointed out that distribution has not kept pace with the tremendous gains which have taken place in Japanese production and technology.

ooMarketing is probably the numrber one problem in Japan, which does some $4 billion buy-and-sell business with the U. S. each year, ranking second only to Canada in trade importance to our country," he said.

'oNo single reason can be cited for the ,lack of attention paid to marketing activities by producing organizations in Japan," Dr. Duncan said, "but typically, Japanese producers are more interested in technological problems than in marketing."

Among board of directors members tak,ipg office were Albert Perrish, Vinter, Wolfi & Co., Los Angeles, board chairman; Ralph Falk, Pacific Steel & Supply Co., San Leandro; Gerald Conrad, So-Cal Commercial Steel Co., [,os Angeles; and Werner Chilton, Banton Corp., San Francisco.

. The trade organization represents more than l@ of the largest firms engaged in steel and metal importing activities throughout the western states.

Shokerfrown Buys Mill

The shake mill formerly owned by High. land Cedar Products in Forks, Washington, has been purchased from the Internal Revenue Department at a tax sale by Shakertown Corporation.

This three band saw certi-split shake mill

will be modernized and operated on a twoshift basis by Shakertown's subsidiary, the Jefierson Shake Company. The general manager will be Joe Hendrickson and plant manager will be Arnold Myers.

Wood Roofs Best in Hurricones

Documented evidence of the reliability and excellent wind resistant qualities of wood shingles and shakes in both roof and sidewall application is contained in a newly-published research paper of the U. S. Forest Service titled, "Houses Can Resist Hurricanes."

The paper points out that exteriors of houses are surbject to two types of potential damage in hurricane storms. These are roof damage, caused ooalmost entirely" by high winds associated with the storms, and siding damage, from windblown objects and water from tidal waves.

'ooften the greatest total damage in hurricanes occurs when asphalt shingles and shakes and other roofing materials are ,blown from roofs, although the roof sheathing is left intacq" the Forest Service report states. "Nearly all hurricanes leave extensive damage of this kind, and the lesson to owners is frequently overlooked because they repair the damage following the same procedur,es used in the original roofing job.

DfSCUSSIIIG DlSIRlBUIl0l{ are )erry Conrad, So-Cal Commercial Steel and past president of West Coast Metal lmporters Assn., Mrs. Conrad; Professor Duncan, and Arthur Voss, president of the West Coast Metal lmporters Association (from left to right).

CAIIFORNIA LuttllEt filE*CHAl{T

High-Speed Remodeling

In New York City, where there are about 40,000 'oold lawo' tenement houses, a new experimental approach to fast remodeling is being tried out.

Normally it takes weeks or even months to rehabilitate and modernize a tenement; and in the meantime, the tenants must find some other place to live. In an attempt to try out new techniques aimed at speeding up rehabilitation and cost reduction, the federal government has underwritten the cost of two experiments.

Technique No. One is to cut a large hole in each building from roof to basement. Old debris can be raised and new building materials can be lowered through such a hole much faster than they can be wiggled in through narrow doors, windows and halls' Technique No. Two is to use factory assembled components, including walls, kitchens, bathrooms, closets and others. These larger components can be lowered through the big hole in the roof and fastened into place, instead of being assembled piece by piece. The new techniques are expected to reduce the usual $8,000 to $11,000 per tenement remodeling costs to about $5,000.

Timber Production Record Set

Timber production in the United States set a postwar record in 1965 and appears headed for a higher level in 1966, a Northwest' erner has predicted.

Produetion in 1965 rose to an estimated ll.l billion cubic feet, about two percent above the previous year's total of 10.9 billion cubic feet, said John D. Gray, president of Omark Industries, Inc., citing government statistics. Omark, with headquarters in Portland, is a leading producer of cutting chains for power saws.

"The multibillion-dollar timber harvesting industry has shown steady yet modest annual production increases since 1962," Gray said. He pointed out that peak production years occurred early in the century, when wood fuel demand was high. Domestic lum'ber production in 1965 was calculated at 36.2 billion board feet, 0.6 percent above the 1964 figure but 4 percent higher than the annual average during the last decade.

Domestic pulpwood production in 1965 was an estimated 48.7 million cords, 3 percent more than the 1964 total. oqCurrent economic indicators point to further expansion in timber harvesting, consumption and construction in the next five years." Gray added.

PR0GRAM C0MMITTIE for the 1966 Sierra-Cascade Logging Conference being held in Sacramento this month. Geft to righ0: Hank Schwartz, Fibreboard torp., Truckee; Bob Maben, American Forest Products Corp., Martell; Program Chairman Jack Wolff, Weyerhaueser Company, Klamath Falls, Ore.; Paul Caster, U. S. Plywood Corp., Redding; Mike Balcom, International Paper Co., Weed; Emmett Baugh, Cascade Logging lnc., Redding; Bud Tomascheski, Tahoe Timber Co., Reno, Nevaiia; and Owen Doran, American Forest Products Corp., North Fork.

E!a -t

newsdnawews

by BOB McBRIEN execuiive vice president of the Lumber Merchonls Associotion of Norlhern Cqlifornio

A S MANY OF YOU know, I spend a great deal of my time n traveling about northern California calling on retail lumber dealers. It keeps me hopping and it also keeps me in touch with industry problems which often are quitb common from one dealer to* the next,

One of the most urgent problems facing dealers today is that of trained manpower. I see it frequently and I am told by dealer after dealer what a job it is to find, hire and train the right man for the job involved.

Our industry isn't alone in this problem -and frankly, this is why the problem is so critical. It seems we are all after the best people and they don't come on the market looking for new jobs very often.

Exclusively for California . . .

IllE C0SIS and problems of training and hiring good men arc this month's topic of discussion by Bob McBrien.

A recent national study shows that over $l billion is spent annually by U.S. business to recruit and train new salesmen. And over one-third of this amount is wasted due to poor sales management. The average cost of finding and training the right salesman is $900G-and then one of every two quits within the first year.

Two important sales management functions are usually the cause for a salesman's loss of in1s16s1-haining and incentives. Without a planned training program, the man does not advance in his knowledge of your business fast enough to satisfy himself or you. And without some sort of a bonus arrangement based on merit and achievement, he loses the spark whicf, caused you to hire him in the first place.

t'That's all so true," you say, "but what can I do about it?" Just this. Take a few hours and get away from your business with a list of your employees. Go down this list, one by one, and determine in your own mind what additional training would best benefit each man. Then determine how to provide this training. At the same time, it would be a good idea to look at your method of paying salesmen to see if there is a "built.in'o incentive to make them do their best.

The Lumber Merchants Association is most anxious to help retail dealers with their training programs and will soon announce its complete educational program for upcoming months. It is based on popular need and we trust that you will make the most of it, If you aren't members now . . here's another reaion for joining NOW.

lqrson Brothers Move

The 83-year-old Larson Brothers Lumber Co. has purchased the real estate, inventory and equipment of Home Lumber & Supply Co., 14200 W'ashington Avenue, San Leandro and has completed moving into its new location.

Larson Brothers' former site at 591 West Joaquin Avenue lies in the path of the Bay Area Rapid Transit District project. Owners Harry Larson, Sr., and Harry Larson, Jr., plan to supplement existing facilities on the 2.88 acre Washington Avenue site with a new 3,000 square foot mill building.

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington mills;

Old Growth Fir Dimension lrom

F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Warrenton Lumber Co., Warrenton, Oregon

Hemlock Dimension from Westport Lumber Co., Westport, Oregon

Douglas Fir Studs from Shepherd & Dasher Lumber Co., Longview, Wash.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 leet of dimension lumber and studs monthly . . , manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.

NORTHWEST NEI,YS

By R0SS KINCAID executive vice president

,T-IHE WORD TEAMWORK has been

Ioft"r, used to describe the relationship that manufacturers, wholesalers and retailers strive for in becoming more effective in the marketplace. Several associations, including the Western, have conducted a number of industry meetings wherein leaders in the distributive links have fully discussed the need for improvedunderstanding and coordination of effort.

In my judgment and that of many more who have been privileged to work with this recently developed system, the Dynamics oI Selling program provides the key that we have been searching for. No one can observe a roundtable team of representatives Irom manufacturing, wholesaling and retailing working together in the application of this system without suddenly realizing that here we have the teamwork which is so often pursued.

In many industry meetings, national in scope, the need has been expressed for sales literature and product information that would be more useable" more efiective in the trade and at the consumer level as well. The Dynamics of Selling system provides the answer.

Owners and sales managers of lumber and building material firms desiring a system for short, meaty, sales sessions will find that Dynamics of Selling produces results without a lot of advance preparation. Sales tags will bring an increase in self service selling. Advertising will come to life and demand attention,

Ootimum results will be felt as all manufacturers, wholesalers and retailers in this region are exposed to Dynamics and it appears that this opportunity is soon to be with us as other associations in the West join with WRLA, in making conferences available. Eastward, other groups are planning sessions along with the Southwestern and Indiana associations who have pioneered in their region.

Evidence that the Dynamic-" of Selling system has proven itself lies in the unanimous approval given the program by the board of directors of the National Lumber and Building Material Dealers Association at its recent meeting in Florida. Managing officers and dealer directors there, familiar with the system so realized the potential of this teamutorft approach that it merited national endorsement.

Readers oI Calilornia Lumber Merchant should be on the lookout for conferences as they are scheduled in your area. You are encouraged to participate. Better yet, why not get in touch with the association office in your region and find out when a conference is to be held and where. It is high time that all s€gments of distribution have a common system of communication. The Dynamics of Selling system will provide just that . . . it is the missing link!

Siding Publicity Progrom

A national promotion has been launched by Masonite introducing its new line of 'oColorlok X-ninety" lap and panel prefinished hardboard siding.

The siding carriee a double guarantee . 10 years on the surface finish and 25 years against hail damage, manufacturing defects in the base board and delamination due to normal exposure.

Western Retail Lumbermen's Association

New Remodeling Stotistics

Statistics compiled by Betier Homes & Garilens, throw new light into the remodeling planning of typical families. -(1) Home ownert "tt"tdittg remodeling schools come from families of four.

(2) Family median income is $8,500.

(3) Six out of ten are college educated.

(4) Nine out of ten live in a single-family home and the me' dian value of the home is $18,000.

Other data: Seven out of ten families plan to improve their homes in the next 12 months. A third plan kitchen improvements while 23 percent plan,basement improvements.

Very few of tLe home owners surveyed were concerned with sound control in the kitchen. Homemakers want more floor space and more storage in their bathrooms and nearly 20 percent of re' spondents to the survey felt that their heating system was not ade' quate. Brick is the most preferred exterior material because of its appearance and low maintenance tbut six out of ten homemakers piefer wood paneling as a major accent interior wallpreferably in the den or recreation room.

U.S. Plywood lmports: 1960-19U

United States plywood imports reached a record volume of 1,951 million square feet, surf4ce measure, in 1964, an increase of 20 percent over 1963. Continuing a steady S'year uptrend, imports in 1964, the latest for which complete figures are- availabli, were nearly double the l!)60 volume. The value of plywood imports during this period increased 62 percent, to $123 million in 1964.

Almost all of the plywood imported into the United States is hardwood plywood. Although plywood came from some 37 different countries in 1964, six countries supplied 96 percent of all U. S. plywood imports: Japan (35 percent), Taiwan (24 pet cent), Philippine Republic (18 percent), Korea (lI percent), Finland (5 percent), and Canada (3 percent).

Imported hardwood plywood is used in the United States chiefly in the production of flush doors, mobile homes, furniture, cabinets (including kitchen cabinets and television cabinets), boats, luggage, partitions and fixtures, and for wall paneling and other construction purPoses.

Otlklqnd Porfy All Set

Bruce Jacobsen, president of Oakland Hoo-Hoo CIub 39, and Milt Cook, chairman of this year's Annual Ladies Nite, have an' nounced all is in readiness for the big event. The party will once again be held at the beautiful Castlewood Country Club at Pleasanton on February 26, and music will be by Little Jack Horner's group. Ralph Meyer of Strable Lumber Co. is ticket chairman for the event.

Biggest Sqle by Foresf Service

St. Regis Paper Company was recently the successful bidder on 8,750,000,000 board feet of timber in the North Tongass National Forest in southeastern Alaska. The sale was described by the U' S. Forest Service as the largest in its history.

The agreement which runs for 50 years calls for construction of a pulp mill by July 1971. The original stumpage price is sub' ject to renegotiation at five-year intervals, in the light of current economic conditions.

The timber involved in the sale is located in three general areas. One is on the mainland south of Juneau; the second is on the west side of the Admiralty Island; and the third is on the Yakutat Peninsula.

New Credit Associqtion Officers

J. N McClelland has been installed as the new president of the Building Material Dealers Credit Association for 1966. McClelland, of Pomona Tile Mfg., succeeds Robert L. Reed, Barr Lum,ber Co., who is now chairman of the advisory board.

Other officers and directors installed at the January 18, meeting are officers J. M. Dean, chairman of the board; McClelland, president; Byron D. Berg, Soul6 Steel, first vice president; Robert C. Ryan, Consolidated Rock Products, second vice president; Parker Brown, Weyerhaeuser Company, treasurer; and E. S. McFarland, secretary-manager.

Directors are E. W. Arveson, Pittdburgh Plate Glass Co.; Berg; Gordon C. Buck, ltrotpoint; D. A. Clarke, Glendale Federal Savings and Loan Association; Mike Forman, Rodefier Industries; Paul T. Greer, Tidewater Oil Company; McClelland; R. J. Murphy, California Portland Cement Co.; Conwell B. Pierson, California Hardware Company; Ray Pollard, Dunn-Edwards Company; Reed; Ryan; C. E. Sandman, Southern Pacific Milling; Robert P. Stillwell, Ward & Harrington Lumber Co.; and S. Eugene Stroud, MidW'est Building Materials.

Other members of the official stafi are Clyde M. Delong Donald S. Richmond, Dwight M. Bull and William L. Loper,"assistant secretaries; Merle E. Reid, Lloyd D. Burgess, Harry S. Owen, Alfred M. Dean and Harold A. Rote, field representatives; and Ralph !(/. Hoffman, consulting attorney.

New Wholesoler Role Seen

More lumber wholesalers will add distribution yard facilities in the years ahead to handle an ever-broadening range of products for the retailer, predicts J. J. Mulrooney of National.American Wholesale Lumber Association.

Murooney says that a wide variety of factors are influencing this change. Among these are the switch at the manufacturer levej fr^om a manufacturing operation geared to turn out a large variety of specialty items to one concentrating on a smaller ,ru-be, oi standard items will mean a retailer *ill b" less likelv to satisfv all of his speciality and standard items needs from one or two mills.

Thus, in this age o{ specialization, the wholesaler will fill the role once filled by a single mill.

To remain competitive, the retailer must often modernize his store, add a remodeling center, add lawn equipment and other products.

With a limited amount of capital available, the typical retailer will look more and more toward his wholesaler to'iarry the inventory on lumber products, Mulrooney forecast.

Internotionol Poper Exponds

A major expansion program involving ipending of $325 million during 1966 and 1967 has been announ."d by Iniernational paper Company. Richard C. Doane, chairman of the board, said that the program, which covers only the United States properties of the company, is designed to meet the growing demands of its customers and to accelerate efficiency. The program will involve debt financing to the extent of $I50 million.

Pqxton Lumber Incorporqtion

Frank Paxton Lumber Co. stockholders have approved forma_ lion oj a_holding corporation known as Frank paxton Company. Its subsidiaries and divisions include Frank paxton Lumbe, Co., Paxton Equipment and Supply Co., Patterson Brothers. paxton Prestige Homes, Import Lumber Co., pax-products Inc.. pax_ Panel, Lietz Co., Builders Assistance Corp., and paxton Reaity Co.

Large diversiffed stocks of foreign and domestic hardwoods -our yard.

o Prompt delivery by our trucks

o Immediate service on "will calls"

o Complete milling facilities

o New, modern dry kilns

o Centrally located

o Competitively priced

Golden Anniversary in the Redwoods!

The year was 1916 and there were new rail and sea routes opening from the Red' wood Region to the o'dry" eastern markets for lumber. The Northwestern Pacific's first train had steamed into Eureka in December of 1914, and the first ship sailed through the Panama Canal in August of that same year.

An association of redwood mills had put together an exhibit for the Chicago World's Fair in 1893, so what was more natural than a "Home of Redwood" {or the Panama-Pacific International Exposition in

San Francisco in 1915, the previous year.

AGermanU-Boat had sunk the Lusitania in May of 1915, and President W'ilson "protested strongly." The exchange of notes was still going on in January of 1916 when a group of redwood lumbermen sat down to draft the articles of incorporation for a "Cali{ornia Redwood Association."

The men who picked up the tab for building the Home of Redwood at the exposition, there were twenty-one redwood producers represented, had some pretty fanciful dreams as they sat on the veranda

Popnntnt46.

McDonold Cedqr Prcducts, Ltd.

Lamford Cedor, Ltd.

Tumoc Lumber Cro., Inc.

CALIFORNIA TUMBER MENCHANI of "the magnificent redwood bungalow" on a summer's evening, sipping a brew and watching Art Smith and his Flying Machine trace fancy patterns in the sky with his lighted bi-plane. The biggest of these dreams was the formation of the California Redwood Association. And helping that dream along was E. A. "Cap" Selfrdige, Jr., founder of the Southern Cypress Asso' ciation, who came to see 'oBaghdad by the Bay" and stayed to become the organizer and president of CRA.

Of the sixteen founding fathers of CRA, two companies, The Pacific Lumber Com' pany and Union Lumber Company, had been in the redwood lumber business for fifty years or more and those same com' panies, still represented on CRA's board of directors by direct descendents of their founders, are even stronger today than they were in 1916. Both are firmly committed, as are the other six current members of CRA, to a long-range forest managemenl program for production in perpetuity.

New IHPA Member

The Imported Hardwood Plywood Association has welcomed its newest regular member, Rainer Trading Company at 465 California St. in San Francisco.

Owner Hans Rainer, who recently formed his own company, was formerly manager of the lumber products import department of The East Asiatic Company. He has also played an important part in the management of IHPA, serving as its president in 1959-1960. as well as a member of the executive committee and a director for many years.

Arcoto Mill Reopens

The Simpson Timber Co. has reopened a plywood mill at Arcata, Calif., said C. Henry Bacon, company president.

Simpson acquired the plant and 35,000 acres of timberland in Humboldt county last year from the Weyerhaeuser Co.

Reopening will mean restoration of 300 jobs with a yearly payroll of $2 million, Bacon said.

The plant has an annual capacity of 90 million square feet of plywood.

Roberts Buys Another Firm

Roberts Consolidated Industries, Inc. has purchased Caram Manufacturing Co. in Monrovia, Calif., producers of industrial adhesives and latex products, according to Hugh S. Livie, president of Roberts.

With the purchase price "in excess of $l million," Roberts completes its fourth major acquisition in seven months and simultaneoulsy expands its entire adhesive operation. president Livie pointed out.

More Firms Are Merging

Mergers in the lumber industry rose sharply last year, totalling 7I consolida' tions.

This was an increase over 1964 when 59 mergers occurred involving lumber com' panies, according to Merchantile Financial Corporation, a Chicago commercial finance company.

The increase was part of a national rec' ord-breaking trend which saw 2,361 mergers tabulated last year, the highest total in more than 35 years.

Approximately 59 percent of the mergers were for cash, while 41 percent were for stock or a combination of stock and casho according to LeRoy H. Kohn, Mercantile president. This represents a complete reversal of 1964 practice, when only

35 percent of mergers were for cash' o'Financial pressures on medium and smaller companies is the main reason for the constantly rising nudbers of mergers," Kohn said. "Rising labor costs and the squeeze on profit margins make it difficult for smaller companies to spread their fixed costs over a narrow sales base. As a result, many smaller companies, with the aid of financing have taken to acquiring other companies to broaden their sales base and strengthen their competitive position."

Copelond Closing Two Yqrds

J. W. Copeland Co. has closed their West Salem, 'Oregon lumber yard and will shut down their other yard in Salem in the near future, president Joseph Copeland, has said.

ttWe hate to gorot he said, "but we may be back soon. We've been looking for a new site but haven't been able to find one yet."

The West Salem yard has rbeen in operation for 40 vears.

The 12th Street SE yard will be taken over soon by the Willamette University Urban Renewal project.

Phoenix Firm Purchosed

The Building Materials Co., wholesale distributors of plywood products in Phoe' nix, Ariz., has been purchased by Fred F. Fuller and John Mullen.

Fuller has been associated with Building Materials as general manager for the past fifteen years. Mullen has fourteen years experience in the wholesale lumber busi' ness and his most recent association has been with the Spellman Hardwoods Com' pany. He is a 1964 graduate of the University of Montana Forestry School.

In addition to the present Plywood products, the new owners intend to specialize in domestic and imported hardwood lumber and other related items.

Mouldingcroft Moving to Corning

lu m is l0

thmben arkel olilng uD

,., now that BAXCO-PY RESOTE fire retardant treated lumber and plywood have been approved bythe new Uniform Building Code and bY FHA for many uses formerlY restricted to non-combustible materials. Stock up to meet the growi ng demands as architects and builders turn to f i re protected wood for wall studs, plates, roofing, etc. For the whole story on the new permissive uses-and what they mean to you in sales uPturn-send for our Bulletin.

Mouldingcraft, Inc., of Klamath Falls, Oregon, recently leased the Corning plant of Crane Mills and is currently moving the entire operation down from Klamath Falls to Corning. The company is owned by CIifi Baxter who hopes to be in full operation manufacturing mouldings out of finger' jointed pine lumber by early March' Mouldingcraft will employ 40 people with an annual payroll of $250,000. and will share a portion of its shed space and carloading dock with Crane Mills.

Crane Mills recently moved its planing mill to its mill site at Paskenta where considerable plant improvements are currently underway including the installation of a new Beloit chipper.

CALIFOINIA tUtrrBCR I$ERCHANT

PYRESoTED wooD

Al Correia, purchasing, (left) and Jack Volker, head of Wholesale Building Supply, (right) are shown accept' ins a plaque of appreciation for their loyalty and merchandisins prouiess from Paul Forbes of H. K. Porter Compainy, makers of Disston cutting tools. One of six such plaques received in northern California and western Nevad4 the aivards are the first issued by the 125

old firm.

. is not the way ro choose building materials. The efficient, economical way is to go to a specialist-an Ind.epend,ent-who has freedom of choice in recommending the best for your particular job. That's us!

47 yeats experience in serving Southern California builders and home-owners.

Superior, time-saving service on Formica and tbe best in soltutood and. bard.taood. plyutoods, Monkeypod Plyutood.s, and Masonite Brand Hardboad..

Housing Industry Criticized

If the housing industry is having its problems, it's because it hasn't kept pace with the afiluent society, a leading research analyst has said.

The housing industry has forgotten "that the consumer is a hurnan being who needs motivation, stimulation and justification before he will spend his dollars," said Sanford R. Goodkin, presi' dent of the nationwide Los Angeles-based real estate research and marketing firm which bears his name.

"The American consumer is spending more money on cars' color television? stereos and trips than ever before. Last year the auto industry sold a million cars more than planned, yet builders sold 100,000 less homes than anticipated," Goodkin emphasized.

ooPeople have been putting out a sign for the past two years stating that they do not like the smallness, blandness, boredom or imitation prevalent in most of today's housing" he added.

"But what happens is that designers excuse themselves by saying that the builder won't listen to us. And the builder excuses himself by saying that the land is too expensive and he's got to ,squeeze. The lender, in turn, thinks that new desigrr is called for, but when he sees it, he says that it won't sell. And the city planner is terrified of making a mistake in his city, so he mouths innovation but will not allow anyone to try it," Goodkin declared.

He also predicted a trend away from detached single family homes toward cluster housing. "Land is simply too expensive to be used as the site for sprawling one story detached homes. The future belongs to the multiple, the cluster, the townhouse and the patio or garden home.t'

Reseorchers Look to New Products

The wooden ,board, historically the basic product of the forest industries, may be on its way to oblivion. Researchers today have their eyes on wood fibers and cells, which may be a lot more important than the board in the industry's future.

Members of the University of California Forest Products Lab, taking a ten-year look ahead, turned most of their attention to wood veneer and plywood cores, to mking pulp and particle boards out of now-wasted parts of the tree and trees not now used, and to new techniques for sawing, slicing, and gluing woods.

'oln some areas of advancing technology, such as use of olasers' for cutting wood, progress is now so fast that what may be technically or economically infeasible for use by the industry today may have wider application tomorrow," said Dr. Fred E. Dickinson, Iab director.

The most inevitable problem and almost an immediate one, the UC Advisory Council agreed, will center around use of secondgrowth timber: redwood, Douglas fir, and pine.

Ployground Equipment of Wood

A unique playground which utilizes wood rounds for the building of all day equipment has been built at a Hayward, Calif., park.

The playground features slide towers, swing sets, shelters, lookout towers, horizontal bars and other equipment all ,built with machined peeled poles of 3" to 8" top diameter. W'ood rvas selected for this play equipment to carry through the overall theme of the park, which is ooForestland."

Deqler Soles to Rise

An increase of from three to four percent in dealer sales in 1966 has been predicted by the president of the Natigrihl Lumber and Building Materials Dealers Association, Robert J. Lloyd.

Lloyd foresees that the greatest increase in business for the dealer will be in remodeling, second homes and components.

Credit Problems and How to Avoid Them

by Wm. E. Locke

f\REDIT IS BECOMING a bigger word v in the English language every day, and we all know about it. Our American way of merchandising could not survive without it. and it is obvious that the majority of American consumers are pretty honest people, but what about the retailer who, in my opinion, is actually sabotaging the credit business. He advertises 'oeasy credit;"

Whoever heard of o'easy credit?" Doesn't that mean o'easy payments?" Or does it mean "easy credit granting" and all you

furnished it, and proceeded to live "high on the hog." They both *orked, had a combined monthly income of 91,600 and seven children. This proves they are emotional. Well, friend wife decided to quit and stay home. Now they have to meet monthly expenses on his $800.

How can the average emotional credit buyer be kept out of the credit jungle so many get into? During the many years I have been counseling hundreds of market-

ers in how-and how ttot 1o-profit from credit selling of goods and services, I have met very few aible to resist the temptation to make a credit sale to most anyone, yet unable to advise a debtor who is unable to pay. Education in the field of modern credit merchandising is the answer. If you have an inscrutatble person in control of your reoeivables, teach them credit management. Nothing is so enigmatic as a sit-down on progress and advancement.

have to do is worry about the payments?

W'hoever heard of "easy payments?" The easy credit plan ads do not include, "Come and see us if you get stuck and canot pay." Instead, many ads tell us we won't have to make a payment {or X numher of months; some appeal to our ego, some to our sentiments, and some to our normal wants. Not many can resist this kind of advertising.

Many clients I have assisted during my long professional practice have asked me why I do not approve advertising 'oeasy credit." If theywant to advertisethatcredit is available why not include in their ads, 'oYour credit is good with us if it's good elsewhere," Or, "Ask us about our modern credit plan." Or, "Our credit department is here to serve you."

I believe there are three kinds of credit buyers: the intellectual, the emotional. and the rest of us. For example, some ttemotional credit buyers" who are friends of ours recently bought a $53,000 homg re-

Got a credit problem? Write Bill Loche lor inlormatipn on holiling credit seminars in your olfi" 1", your stafr, or your wlwlesalers and, d,htribunrs. Also auailable is his Credit Mana,gers Notebook. Write: W. E. Incke, consulta,nt, anil Polbilo Business Forms,StlOI Balbu. Sl., Son Franciso.

Twentlr'FlveTears Ago

As Reported in che February 1941,Issue of the Cali{ornia Lumber ivlerchant, EsL 1922

P. 'ff. Darls has been appointed manager of the Hayward Lumber & Investment Co. yard at Bloomington.

W. D. 'Bill" Austin, manager of the United Lumber Yards, Inc., Oakdale, announces that they have opened a new roofing department, featuring Pabco products.

M. L. (Duke) Euphrat of Wendling-Nathan Co., San Francisco, is back from a business trip to the Pacific Northwest. He was accompanied by his son, Paul.

Francis Kincaid has succeeded James Ray as manager of the Merner Lumber Company's San Jose yard.

Alfred D. Bell, Jr., general sales manager of Hammond Redwood Co., San Francisco, recently spent a week at the company's Los Angeles office.

Al Hill of Hill Lumber & Hardware Co.. Albany, is back on the job after 30 days' absence due to illness.

Tony Ness, formerly a salesman with Tilden .Lumber Co., Berkeley, is now with Loop Lumber & Mill Co., Alameda.

Warren HulI, Hull Bros. Lumber Co., Los Angeles, is on an eastern trip.

J. C. McCune, J. H. Baxter & Co.. Los

Angeles, and R. T. McCulloch of the company's San Francisco office attended the annual convention of the American Wood Preservers' Association at Louisville, Kentucky.

W. B. Wickersham, Pope & Talbot, Inc., Lumber Division, spent a few days recently at the company's San Francisco office.

Rex Kratz, manager of Brush Industrial Lumber Co., Los Angeles, returned from a two weeks' business trip on which he called on a number of California Pine mills in Northern California and Southern Oregon.

W. P. "White Pine" Johnson, manager of the Los Angeles yard of Hallinan Mackin Co,, returned recently from calling on a number of Northern California Pine mills.

Glen M. Miner, general manager of the Whiting-Mead Co., at San Diego, has announced that the company has purchased the Monteverde Lumber Co. in El Cajon. Thomas (Tommy) J. Getz has been appointed manager.

Mr. and Mrs. Ed La Franchi are rejoicing over the arrival of a baby boy, Mark. Mr. La Franchi is with Hill & Morton, Inc., Oakland.

Glenn Fogleman, of The California Door

Co., was the winner of the Membership Trophy for the third time, at the golf tournament held by the Wholesale Sash and Door Association of Southern California at the Altadena Golf Club, Pasadena.

F. B. Curtis, manager of the Seattle office of Twin Harbors Lumber Co., was a recent visitor to San Francisco.

Jack lvey, Los Angeles field representative for the Red Cedar Shingle Bureau, is back from Denver, Colorado, where he attended the Mountain States Lumber Dealers'Association annual meeting.

E. B. Cook, owner of West Riverside Lumber Co., Riverside, will establish a branch lumber yard at Edgemont. Joe R. Butler will be in charge of the new yard'

Joe Tardy, E. J. Stanton & Son, Los Angeles, has returned from a month's trip to Arizona.

Clint Laughlin, Los Angeles manager of the Southern California Wholesale Lu:nber Association, is back at his deek after being on the sick list for a few weeks.

R. L. Nutting has been appointed general manager of Medford Corp., Medford, Oregon. He succeeds James If. Owen.

wooD wINDOW and DOOR FRAMES

Potlotch Forms lmport-Export Dept.

Potlatch Forests. Inc. has formed an Import-Export Department within its Wood Products Division, Villiam H. Slemp, Jr., vice president, wood products sales and marketing, has announced.

The new department will be headed hv Patrick E. Young, import-export sales manager. Young recently joined Potlatch and has more than l7 years of management experience in shipping, import and export operations, Lroth overseas and in the United States.

STANDARD OR SPECIFIED TO DETAIL

Pioneers of shop built frames, Vent Vue Window Products (formerly Coor-Pender Company) boasts over a quarter century of experience. We offer regular scheduled delivery to retail lumber and sash and door dealers throughout Southern California. Give us a call for your specified orders -they're our specialty !

Quality and Seryice at Compuitiye Prices

Window and Door Frames

\Vall Pocket

Stiding Door Frames

S/ardrobe Units

Louvred Glass $/indows Screens

Potlatch plans to lrroadt'n its domt'stic buildine matcrials produt't line Lry ollering exotic spec'ies from thc Far llast and manuIat'tured product,s using forcigrr specit,s in combination l'ith domestic wood-..

Imports, after Proce-.-sins-. rvill lrt' -qold and distrilrutt.d through regular Potlatch salcs channt'ls. Young-'s dr,lrartment nill he assisrned ov(,rseas rn arketi n g rg-.pon siliilitics for such I)otlat t.h products as plywoods, Iumber" and spt'c.ialtv lmilding materials produr:ed in eig-lrt mills in Idaho and easlern Washinston and fir'e mills in Arkansas.

PATRICK E. YOUNG

Morlite Creqles West Coost Division

Marsh Wall Products, manufacturer of plastic-finished Marlite paneling, has created a new West Coast division and re-aligned three division managers. The company's western division has been divided into a northwestern division and a Pacific division.

Howard Robison, formerly manager of the western division, will head the northwestern division and be headquartered at the Marlite division office in San Leandro, near Oakland, Calif.

Ezra Whaley, formerly manager of the southwestern division, will move from Dallas to Los Angeles as head of the Pacific division.

1ln,n io ?1" S"kitute fo, Sn*i* onJ Q,,/ity

Unlike mony wholesolers, our yord inventory is mqintoined with the retqiler in mindyolJ con olwoys depend on United to fill oll your Pine ond White Fir needs.

WH

5-5600

"Quolify Wesl Coosf Lumber lor Every Purposc"

Here's Howoii

By PUT R0BBINS Executive Director, Hawaiian Wood Products Association

fN UARLY 1960, a small group o[ forr rrard-looking Honolulu lumbermerr l,t'gan to organize for the grorvth they couk{ s(-'e was due for Hawaii as the 50th Statt'.

They knew competition was massing for a lull-blown assault on traditional market,s for wood products. Two cement plants were being built with a combined capacity of three million barrels of cement a year. The market had nevcr used a million barrels a year to that point. An aluminum extrusion plant was being considered and several aluminum fabrication operations were being organized. Pre-stressed concrete and cement block plants were being built or expanded.

Clint Hallsted, then a m.alahini (newcomer) and just beginning to get Honolulu Wood Treating Company rolling, could see Honolulu's lumbermen were not oreanized to meet this competition. Kamaaini (o1,1-

MR. REIAII. DEAI.TR:

timer) lumbermcn. Bob Lawder o{ American Factors. Jim Lor.ell of Lewers & Cooke and Al Hastings oI Hawaii Builders Supply. agreed with Clint.

F irst they re-organized Honolulu HooHoo Club #I\2, r:hartered 1n 1952, but inat'tive and mostly dt'ad. Thcy reasoned that unless lumbermen could fir-.t gg1 togcther under the guiding principles of Hoo-Hoo, lhere would ,be little t:hance to {orm a sur't'essful local wood liromotion organization.

Honolulu Hoo-Hoo Club #142 was reactil.ated at a meeting held May 4, 1960. Harvey Koll. Rameses 5.1., served as visiting Hoo-Hoo for the concatenation oI thirty kittens. Bill Whiles o{ Vancouver" B. C., also served as an initiating officcr. Since that time Club #I42 has remained active under the able guidance oI . . you guessed it, State f)eputy Snark Jim Lovell and Vicegerent Snark Clint Hallsted. Current Club President John Whitmarsh and V.P. Dan f,ckawa lead an aggresivc membership of sixty-five lumbermen.

One year later, April l, 196l the Wood Products Association of Hawaii rvas formed as a local wood promotion group. At first the WPAH was thought of as mainly an advertising and promotional media. Bob Johnston, now advertising and merchandising manager for Veyerhaeuser Company in Tacoma, was hired to set up an o{fice, organize an advertising and promotion program. and do r:ountless other johs

D. C. ESSLEY ond SON mointoins o well bolonced SHED INVENTORY of QUALITY DRY REDWOOD

. AYE & CIEAR PATTERN STOCK

. BEVELED SIDING & S4S reody for immediote delivery-or pickup

No Order Too Smoll

Just try us for PRICE & SERVICE

to gt'i thc WPAH rolling. Hardly a rveek goes by that I am not made aware of the fine work Bob Johnston did here before moving on to greener pastures.

Today WPAH is active as a technical in. formation center for the local lumbcr industry, architects, engineers and home builders. Last year we made 309 individual, specific calls on specifiers and code authorities; ran 112 ads and developed 2,I,trS column inches of publicity for the rvood industry. We also answered over 600 individual requests for literature.

Even with all of this efiort by local lumbermen and the association wc knorv that we are only at the threshold of our goals in marketing and promotion of wood. Bzr,J, rvc arc now well organized and gaining strength e\-er\- 1r€ar. We fcel that WPAH is unique as a local level wood promotion orsan ization.

-F -X- *

As you all must realize, everything is ju-st a little bit better in Hawaii than the N{ainland's best. While we realize this, we're not selfish about it and are willing to share. V'e'll swap mistakes and our little knowledge with anyone interested. Come to Hawaii, bring lots of U. S. currency and stay long. You'll go home wiser, full of aloha, suntanned and healthy. You will also have the good feeling of having contributed gerrt'rouslv to our far,orite charity.

Willifs Redwood Produch

Willits, Colif.

Monufoclurers of: Certified Kiln Dried Redwood o

Beval Sidings Foctory Primed o Wropping . Loih

r Rough & Milled Commons I Timbers o Member of c.R.A. & R.t.S.

Pockoged Lots o Truck & Troiler Shipmenis o Less

Thon Corlood Lots r Mixed Cor Shipments o Dry Kilns o Ploning Mill r Ponderoso Pine Boords o Siding

FoR PROMPT EFFICIENT sERVlcE CALL: RApnond 3-1147 or PArkviry t-7s8IJ

New Lilt@tretutr@

Deolers Con Tie-ln With'66 Siding Push

Real wood siding is the subject of Western Wood Products Association's first nationwide promotion for 1966.

WWPA is telling the story of western lumber siding to the nation's consumers, builders,

in color 23 home exteriors. The companion booklet, "Western Wood Technical Siding Guide," is the first all-inclusive collection of user data covering the 12 lumber species represented by WWPA.

WRITE: WWPA, Dept. 7, Yeon Bldg., Portland, Ore. 97204.

Kitchens Concrlog

Kitchens in the Kemper line now includes the Provincial kitchen in French walnut, the Colony Cherry kitchen and the new Cosmopolitan. A free, colorful catalog on Kemper's complete line of kitchens and bathroom vanities and lavanettes is available.

WRITE: Kemper Brothers, Inc., Richmond, Indiana.

loth ond Plaster Cotolog

A new, free 16-page booklet covering gypsum lath and plaster materials and techniques, including speeifications and application diagrams, has just been published by the Bestwall Gypsum division of Georgia-Pacific.

CALIFORNIA IUIISER fiIETCHANT

Stone Siding Booklet

A new full-color brochure on application and design advantages of Amerox Fiberglas stone is available free to siding applicators from Bolen International. For full exterior walls, wainscoting or accent treatment, Amerox provides home improvement dealers masonry design features to offer in combination with other sidings. Only four nails are required to apply the new self-leveling, interlocking panels which are so unique that they have recently been granted a U.S. patent. Overlapping nail flanges eliminate exposed nail heads.

WRITII: Bolen International, Inc., 5238 W. Belton Ave., Chicago, Illinois 60641.

Mqrlite Sound-Slide Film

Booklets lllustrate Scores of Applications of Real Wood Sidings architects and building material dealers through advertising and publicity, and with two new booklets, one a full-color idea piece and the other a technical siding guide.

As it did with its six special promotions of wood products in 1965, WWPA is inviting dealers to localize the siding campaign by advertising with the aid of free newspaper ad mats and mail stuffers, setting up displays and information centers featuring the two new booklets. The booklets are available free, except for the shipping charge on quantity orders,

Boqt Plons Directory

More than 200 sources for plywood boat plans and kits are Iisted in the newly-revised version of the Plywood Boat Plans Directory available from the American Plywood Association.

The directory, recently converted from folder to a handy booklet form, breaks down available plans and kits by boat types.

Single copies are available for $ .50. Marine and building materials dealers may obtain quantities of the directories for $16.50 per 100.

It includes sections on general information, technical data and speciflcations for glass fiber reinforcement, lath and lathing systems, the various improved gypsum plasters now available, machine application, and other technical data compiled for architects, builders and applicators,

WRITE: A. S. Melville, Bestwall Gypsum Div., Georgia-Pacific Corp., Paoli, Pa. 19301.

Redwood Siding Booklet

"Redwood Siding," a new 16page booklet from California Redwood Association. offers assistance to dealers in answering consumer questions about different patterns of siding.

New sales aid is illustrated with color and black-and-white photographs, contains fingertip guide to siding selection. No charge for single copies; discounts for ouantities.

Entitled "The Many Moods of WRITE: American Plywood WRITE: Department P-2, 617 Western Wood Technical Sid- Assn., 1119 A St., Tacoma, Montgomery St., San Francisco, ing," the idea booklet depicts Wash. 98401. or see your redwood supplier.

A new Marlite sound-slide film, showing the entire line of decorator paneling, has been released by Marsh Wall Products. The 20 minute film is available for dealer and builder meetings. Shown in the full-color film is Marlite's new Wormy Chestnut panel. Ideas on how to utilize

Available for Dealer-Builder Meetings

this plastic-finished hardboard paneling, which can be damPwiped clean, are included in the new film,

WRITE: Marsh Wall Products, P.O. Box 250, Dover, Ohio 44622, or contact your Marlite representative to schedule a showing of the film.

Boise Coscode Reorgonizotion

Boise Cascade's merchandising group has undergone an extensive reorganization and has been renamed the building materials distribution division, according to James C. Hayes, division general manager.

James Connolly, former administrative assistant, is now operation manager and is responsible for the operation o{ the building materials distribution branches and Bestway Building Centers, as well as the Tri-City Building Centers in southeastern Washington, and Boise's Big Nail.

Clifiord W'orsley, former central region manager, is assigned as sales and market-

ing manager. He is responsible for purchasing, sales and marketing functions of the building materials distribution division.

McCofirey Top Morlite Sqlesmon

James D. McCaffrey, Marlite paneling representative in southern California and Arizona, recently was named the outstanding western division salesman. Robert J. Jones, general sales manager for Marsh Wall Products, presented McCaffrey with a merit plaque at a regional sales meeting. McCaffrey, who joined Marsh Wall Products in 1958, covers the greater San Diego area for the building materials firm.

A. KEttEY

Wholesalers

Softwoods: Douglas Fir

White Fir . Ponderosa Pine

Sugar Pine . Hemlock

Via

HOME IMPROVETVIENT

(Continued lrom Page l0) phase of the retail operation.

"The biggest point in the success of our home improvement program has been in finding good, reliable subcontractors who do quality work and can be counted on to complete their part of the job on schedule," said Eyer. "All the subs that we use have been with us for more than three years," he added.

To attract reputable and qualified tradesmen. Plains pays a fuJl 1O0/o to sub-

taking a risk, but it enables us to maintain a sound working relationship with our subs, and also to schedule our work so closely that we can complete a major remodeling job in about five weeks. The homeowner appreciates this fast service, and so does the building department, since they can send a man out to check the entire job at one time," Eyer said.

'oJust to give you an examPle of how tight we schedule our jobs, I visited one of our construction sites recently and found five subs from five different companies all workine at the same time: the cement man laying ihe steps, the framing man working on the roof, the electrician putting in the wiring, the mason finishing the fireplace and the plumbing sub running the gas lines. That kind of timing gets the job completed right on schedule."

turnover items for the walk-in trade.

contractors when they complete the rough work.

"Paying ofi before the finish is in is

The big profit factor in such a close relationship with sub-contractors, Eyer points out, is the fact that the dealer can rely on these subs to buy their materials from his yard. Though the profit margin is often low on these materials, the dealer is nevertheless able to maintain inventories of slow-moving items which he ordinarily could not afford to stock. Home improve' ment programs provide the dealer with a guaranteed source of future sales' allowing him to carry displays of bathtubs, sinks, and hot water heaters and other low-

"Winning the eonfidence of your com' munity, I feel is probably the largest single factor in operating a suc.cessful home im' provement business," Eyer said. "When a homeowner starts thinking about remodeling, he looks to someone he knows and trusts to help him plan the project and provide him ideas and suggestions. I think it's important for a dealer to get out and meet the people who live in his city, and to take an active part in communitY affairs."

Eyer practices what he preaches. He is a member of the board of the Garden Grove Chamber of Commerce and the Orange County Mental Health Association, and a past president of the local chapter

EIPERIEl{cE0 SATES TEAM at Plain's include Herb Hoff (left), who doubles as the hardware buyer, and Frnington Chasq tfie pricing expert. Both have 2l) year backgrounds in retail building materials sales.

HOT llEM at the store is this Dewalt Home Power Center, here being explained to a prospective customer. Plain's conducts nightly saw demonstrations.

of Sertoma. a men s -servi(.e club. ln i96-1. Scrtoma rramed him tht'ir "Man of the \"r'ar."

"Man1' dealers. it seems to me. are too t'oncerned about the pri<'e of tht.ir malerials.'l'his js n,, cluul,t clue lo the irr. r'reased <ompetition from the erowing numlrer oI discount stores in southerrr California." savs Eyer.

"\li"r e found" hou t'r er. that the <.ustomer who (omes to a retail r.ard isn't realll l<-ro < otrr.erned ul,ou1 1,1i6'.. \\'lrat he'"s looking for is idt'as and some adr ice on a particular prohlem he has. Help him .olr e his prol,lem arrd 1,rrr'r t, made l orrrsr.lI a sale. The prir.e is only secondary.

"As an example. out of 60 rlall panelings which we've sold, only one specified mahogany. Most of our (.ustomers wanted elm or one of the more expensir-e panels.

"The discount house hasn't reallv hurt tht lumher d,,al,'r. lrr fact. thev'r e h.,luec[ him by showing him how to mt,rchan<llse. Here at Plains, we don't sell price. \\"hat rre sell is qualitr. rt,liability ,ncl s.rr i,.,,.

"W"'r e [,rund that listirrg 'sper.ials' ,,n our sign in front of tht' storr. brings in r.en. little ne\^ l,rrsinlss. Wc ,.orrld lrlr ertise nails at a penn) a pourrd and 2x1.s at a ni<'kel a loot and we wouldn't sell $20 uorth to homeorvners. But put up a catr:hy little slogarr on the sign arrd n"arly r.v"r1,

customer who comt:s in has some comment about it." Eyer said.

Plains has earnt,d quite a reputation in the community for its -"loganeering. Each u,eek. the sign olTers sur:h axioms as. ,,If we ain't got it. \'ou don't need it!" and "Want to keep her? Add a rooml"

THE LADIES: GOD BTESS 'EM

'Io t.lo-qt' thost' hig homt. impro\-ement sales. Ever is t'onvint.t.d that the dealer must woo the Iadies. "After all. the sals r:ontrol about 70 per(:('nt of the natiJn'-s purchasing power." he says.

"\I'i"r'e found that one thing the ladie,. (Continue.d on Pase 67 )

Products, promotions snd sqles oids

New you csn use to build sqles qnd profits! Fnoduct

New Line of C.obinet Hqrdwore

Fnofflts

Wood Roof Truss Mqchine

The "Beaver", a new wood roof truss machine priced at $2450, is being marketed by Hydro-Air Engineering, Inc., St. Louis. - Frice includes the hydraulic press, lumber clamping fixtures, boom with hydraulic power unit, and the trolley on which the Loom travels to each joint of the truss being fabricated.

Production capacity of this Beaver truss builder is for trusses for up to five houses per day.

The hydraulic press which presses coni;ritector plates into the truss joints has an

Four drop rings, two bails, a pendant, and an Aperican Eagle decoration in bas relief, are new additions to the Kingsley line of solid brass and solid pewter cabinet hardware announced by Kingsley Brass Co. Each item is available in antique brass, polished and ivory brass finishes, as well as solid pewter with an antique finish. These new numbers are designed to harmonize with the knobs, pulls, backplates and decorations in the Kingsley line. adjustable squeeze in excess of 20 tons. This press hangs from an overhead boom which also carries the hydraulic power unit and is moved by the operator around the truss. 'Only installation requirement is the electrical connection, hanging of the trolley and construction of the wood assembly pedestals by the fabricator.

The Beaver requires a minimum of floor space which is only a few feet of working area around the perimeter of the trusses being fabricated.

The "risers", clamping jigs which rigidly hold the truss members in place while connector plates are pressed simultaneously into both sides of the joint, are placed on the pedestals built by the fabricator for which Hydro-Air supplies desigrrs.

The Beaver is the ultimate in flexibility since a truss joint actually can be located wherever a nail can be driven.

'WRITE: Hydro-Air Engineering, Inc', 131? So. Vandeventer Ave., St. Louis, Mo' 631 10.

Available in Brass and Pewter

'WRITE: Kingsley Brass Co., BabYlon Turnpike, Roosevelt, New York 11575.

Weyco Offers 42Door Finishes

Forty-two standard natural and stain finishes for architectural hardwood flush doors now are offered by Weyerhaeuser Company to save both time and money for users.

Under its new standardization program' 'Weyerhaeuser has consolidated its factory prefinished flush door program into (1) natural and stain finishes to match its prefinished ,Craftwall and Forestglo panelings, and (2) 16 other finishes most frequently

specified by architects on a custom basis. The newly-completed selection of 16 previously custom finishes resulted from exten-

Sample Kits Help Specifiers Select Desired Finish sive analysis of the firmts past sales of custom-prefinished doors.

As a result, architects and other specifiers now may easily select 42 standard finishes from six variations on birch flush doors, four on red oak, four on white oak and two on walnut.

Besides eliminating the time-consuming custom selection of stain finishes, the new Weyerhaeuser standardized program now permits such prefinished doors to be shipned as fast as unfinished doors.

- WRITE: Weyerhaeuser Company, Box B 324, Tacoma, Wash. 98401.

New Roofing Moteriol

Increased weather protection for home recreation areas i! now feasible through the use of a new, translucent roofing material, introduced by Filon' Desigaated Royal Filon, the fiberglass-reinforced panels are primarily for use in home patios, carports, pavilions and pool dreas. key feature of the new product is its weather-side surface which makes it impervious to sun, hail, rain or breakage.

The colors-moss green' satin white, bamboo, sun gold and Pacific blue-are formulated to reduce the degree of heat transmitted through the panels, while allowing soft diffusion of sunlight.

Royal Filon's lifetime guarantee stipulates that the manufacturer will replace or repair any panel which fails to retain original color, surface appearance and structural strength.

WRITD: Filon Corp., 12333 South Van Ness Ave., Hawthorne, Calif. 90250.

Self-Sticking Cork Ponels

Self-sticking cork wall panels in easy-toapply I2"xl2" squares are now available. Made of genuine cork and panels allow the homeowner to create a bulletin board by merely tearing off the backing and pressing to wall.

WRITE: Decro-Tile Corp., 21 Saw Mill Rd., Yonkers, New York.

,

Fost Stort for Stqin Sqles

Deft has developed a practical one-case starter assortment pack to introduce their revolutionary, quick-drying water-clean-up vinyl wood stains. Each case contains both pints and half-pints in seven assorted popu- lar wood colors plus a neutral that cin be tinted to any decorator shade.

Also included are point-of-sale material, product brochures, color cards, and an easy demonstration kit consisting of small wood panels, a 2-oz. sample stain bottle with built-in dauber, and a 16 oz. spray can of Deft Clear Finish.

With this kit the dealer can quickly and easily demonstrate Deft Stains for customers in less than a minute and make $24 profit in each case. Available from your distributor.

^ WRITE: Deft, 612 Maple St., Torrance, California.

Plqstic Roin-Corrying System

The fir-st rigid vinyl plastic rain-carrying system for homes, recenily perfected by Monsanto, is now being marteted in thl West by Moncrief-Lenoir Mfg. Co., Houston, Texas.

The r,ain carrying system consists of all white vinyl components including gutters, downspouts, connectors, inside and outside comers, elbows, end caps and collectors. The only non-plastic parts are metal gutter hangers and downspout brackets.

The five-inch wide system requires no maintenance, no painting, and will-not chio. dent, rust, blister, peel or corrode, It 16- sists, buckling and warping under the weight of snow or ice.

0NE-CASE STARIER as. sortment of Deft stains includes Doint-of-sale material, brochures, color cards, a demonstration kit and all the sales tools the dealer requires to exploit this new product. Dealer profit is $24 per case.

Weighing only eight ounces per foot, the revolutionary rain-carrying system can be cut-to any desired length with conventional tooIs.

Manufactured from solid vinyl, the components represent an improvement over conventional metal in the reduction of noise levels caused by the fall and flow of water. Th-e equipment does not conduct electricity.

Moncrief-Lenoir operates six warehouses in the Southwest, with offices in Denver, Colorado and Pendleton, Oregon.

WRITE: Moncrief-Lenoir Mfg. Co., p.O. Box 2505, Houston, Texas.

NewT&GDeckingPonels

New from Tarter, Webster & Johnson is a_ two-page brochure describing Bond-Deck, the _ recently developed TW&J decking product.

Bond-Deck is manufactured from 2,, x 6,,. T & G selected white fir, assembletl into panels which net 2I,, width and can be

M||]ITY MAIfiRS

ordered for any exact length up to 24 feet.

Ideal for exposed plank and beam ceilings, the decking combines superior appearance with economy. Bond-Deck lays fast (up to nearly 48 square feet at one time). Ordered pre-cut it provides for minimum waste. Panels are made up of clear, kiln dried white fir.

Panelized by lamination with heavy virgin kraft paper, Bond-Deck is available in a choice of grades for varied applications. Select grade where finest appearance is desired, Commercial for application where exposed face is desired but appearance is secondary and Industrial grades for either decking or subfloor.

The brochure explains the manufacture of Bond-Deck, ennumerates its many applications showing several construction and in-place photos.

WRITE: Tarter, Webster & Johnson. P.O. Box 3498, San Francisco, California 9411g.

SELL 'EI5 - RENT 'ET LOAIi 'Et!

DUO.FAST CAIIFORI{IA CO. DUO.FAST OREBON CO, 1465 Third Street 523 S.E. gth Avenue San Francisco, Cal, 94107 potiland, Ore. 97214

WESTERN ttUo.FAsT C0. ouo+AsT DEI{VER CO, 2836 E. olympic Blvd., 2490 W. 2nd Avenue Los Angeles, Calif. 90023 Denver, Colo. 80223

OUO-FAST WASHII{GTON I(ISTTER INDUSTRTAL 1248 - lst Ave. south sERvtcE Seattle, Wash. 98134 902 W. crant Phoenix, Ariz. 85007

ldeal for Exposed Plank and Beam Ceilings

Vinyl System Weighs 0nly 8 oz. per Foot

Weyco Adds Prefinished Siding

Prefinished siding panels guaranteed not to need refinishing for at least 15 years now are being marketed by W'eyerhaeuser Company.

The new product is called Weyerhaeuser prefinished siding,uPanel 15. It is a combina-

ing. checking, flaking, or wear-through of paint film for 15 years after original instalIation, and (2) not to delaminate during the life of the original installation."

WRITE: Weyerhaeuser Co., Wood Products Div.. Tacoma. Wash.

Direct Drive Chqinsow

New Textured Siding Panel is Guaranteed for 15 Years tion of 5/16-inch thick exterior plywood, aluminum and a durable synthetic finish. Its principal uses to date are for exterior walls and decorative panels of apartments, commercial and industrial buildings, and homes. It is manufactured in panels as large as 4 x 10 feet, in eight colors and has a pebble-textured surface.

Panel 15 is a 3-in-1 material which provides finished exterior, structural sheathing and a reflective insulation in a single application. The core of the siding is of exterior plywood with waterproof glue. Aluminum is bonded to both sides of the plywood. The surface coating is backed-on vinyl enamel. Colors include white, black, beige, gold, orange, and medium tones of green, brown, and blue.

Weyerhaeuser emphasizes that the guarantee is in writing and copies will be supplied upon request. The guarantee states, in part, that Panel 15 "is guaranteed (1) not to need reflnishing due to peeling, blister-

The Canadien 270 Direct Drive Chainsaw is designed for rugged, professional, high production applications. This low cost unit features adjustable "Iube assist" for continuous lubrication of bar and chain. Smooth, safe, highly efficient clutch engages well above normal idling range. This model weighs only 20 lbs. and ofrers

TWO t{ElY configurations have been created by Filon to match Republic Rigid-Rib (left) and Kaiser Twin-Rib building panels.

New Filon Fibergloss Ponels Mqtch Republic, Koiser Ribs

Two new configurations, announced by Filon Corporation, have been cleated to match the Republic Rigid-Rib and Kaiser Twin-Rib building panels. Both of the new translucent Filon panels are fabricated with the exclusive F-32 acrylated polyester resin for superior durability and color retention.

Filon panels are widely used in the construction of farm, industrial, and commercial buildings. Their primary function is jn transmitting and difrusing natural daylight while avoiding the breakage and safety hazards of traditional glass windows.

Many architects, in fact, specify the panels for purely aesthetic and design Ieasons.

Integrating translucent and metal building panels makes for a "daylight" building. In most metal buildings, the light transmitted by Filon panels permits full operation during the day without need for auxiliary electric lighting. The fiberglass and nylon reinforced panels meet the requirements of major building codes and conform to established federal standards.

Designed for Rugged, High Production Applications

a high power-to-weight ratio having a bore and stroke of 2-5/76" by ls/g" and a 5.8 cubic inch displacement. The Canadien 270 can be equipped with 15", 18', 20", 24", 30', 32" and.36" cutter bars.

WRITE: Power Machinery, Vancouver A.M.F,, Vancouver, 8.C., Canada.

Both of the two new panels, jade in color, are supplied in Type 150. Panels weigh about 5 ounces per square foot and are .037 inches thick.

There is now a total of thirteen Filon shapes, matching aluminum, galvanized, steel and asbestos building panels, regularly stocked in Filon's warehouse in Los Angeles.

WRITE: Malketing Services Dept., Filon Corp., 12333 South Van Ness Ave., Hawthorne. Calif. 90250.

CALIFORNIA TUMBER I,IERCXANT

New Wood Potch Disploy

.A rrew poirrt of -.ale shipper displav is no\\ availalrlc for dealers fcaturing- FI( I \\'oo<l Patc'h. the all-purpose plasti<. puttr l,rl nood rt'pair jobs. The unit contairrs l0

Designated the Model 990RC, the machine is constlucted to allow the processing of both the door and hinge jamb. The door is slid into position against a stop and the jamb is placed in position on the face of the machine.

A foot switch is then actuated which cornpletes the dlilling and face plate routing. The oper atol routs out for the hinge pockets and slides the I'outer mechanisms to one side to apply the hinges. The clamps ale then released and the door and jamb ale slid out, ready fol assembll-.

WRI'l'll: Kvalhein-r Machinelv Co.. Petaluna, Calif.

Carton is Self-Dispensing Unit li pint t'ans" l0 ear:h of Birch-l'ir. Pint'. \trtrrral antl Dark Wood colors. Actu:rl t olor t:hips of thc colors are mounted above t'at'h row of Wood Patch lor eas\ ('ustorner selet:tion.

Ita< h r:arton is a sel{-dispensing unit. llrt' top {olds up to make an attractive heaclt'r shorving the many uses of the protlu<.t along rvith the pricc of 1,9 cents.

WITITE: Folest Inteliols Coi.p., I,.O. llor 1848, Seattle, Wash. 98111.

Routing-Boring Machine

A louting-boling machine foi. prehanging doors and jambs is being manufactuled anrl malketerl tr1' Kvalheint llachiner.y Co.

Two attlactive ne\\' paneling specialsBlackthorn and Brialnut-rvill be featur.erl exclusively at Weklu'ootl Hearltluat.tels Dealers through Mar.ch 15, at a budget balgain plice of $11.98 per 4'x8' panel.

Blackthotn is a warm, tau'ny-gol<l species rvith bold grain chalacter.istics an<l a hanrlsome bulnishe<l finish. Rr.iar.nut. a tleeo umlrel f luitu oorl, I'eal ules a subtle gr.aiir

rvith occasior.ral small knots antl bulls. Both panels prrrvirle a \\'al.rn, neutr.al backglound fol either fornral ol infolmal intei'ior design.

These latest arltlitions to the compatr-v's line oll mot'e than 70 pr.efinisherl u'al1 panelings u'ill cost $17.9{-i 50 per cent more than the special intiotluctory pr.ice-aftel l{at.ch 15. Iloth J'all into the companl"s mediumplice Clal'tsman line.

WItITFI: U.S. I'11'u.oorl Colp., ??7 Thild .\r'e. Bklg., Neu' York, N.Y. 10017.

Designed for Prehanging Doors and Jambs

U.5. Ply's'66 Poneling Speciols

Tawny-Gold Blackthorn Has Bold Grain

Wholesalers

New Hydroulic Door Closer

A new hydraulic screen or storm door closer has been introduced to fill a longstanding need for a simple, effective and serviceable unit.

Called Rota-Closer, the unit operates by an exclusive rotary action with adjustable closure speed for a quiet, steady motion with no rattle or hissing.

The powerful unit, whieh requires only

ILLUSIRAIED with four-color artwork and including a sample ot Ruf-X-ninety siding stained white and gray, is a countertop display made available by Masonite Corporation to stocking dealers. The headline, "A New Brand from Masonite," is complemented by a feature box showing a glowing branding iron which has imprinted the product name on the western-style siding. WRIIE: Masonite, 29 No. Wacker Dr., Chicago.

Colorlok X-Ninety Siding Disploy

Copistrono Muro'l Ponel

An eye-catching Capistrano Mural, depicting the famous California mission, has been added to the line of plastic-finished Marlite paneling. The Capistrano mural is available in gold on white with a semigloss finish.

Designed as a versatile accent panel, the t/s" thick plastic-finished hardboard comes in 5' x 5' and 5' x 6' sizes. Matching white end panels are available if the mural is to be used on the back wall of a tub-shower unit. Gold anodized moldings provide an interesting decorator touch.

This new Marlite mural depicts the famous Mission San Juan Capistrano, which

Powerful Unit Latches Securely Every Time

2V+" between doors, ofrers a full opening up and a 180 degree angle.

A, handy counter demonstrator is offered to dealers for the cost of the closer alone. Full-size door display is aleo availeble at cost. The Rota-Clos€r is blister packed on a colorful display card with all mounting screws and complete instructions.

The unit retails for $4.95.

WRITE: Ridge Products, Inc., P,B. Box 1105, Elkhart, Indiana 46518.

A permanent display, available to dealers who stock Colorlok X-Ninety Siding for use on the floor or by salesmen making calls on builders, demonstrates the features of this prefinished siding made by Masonite Corp.

One view shows the lap style and points out the matching butt joint molding and the starter strip, while the other shows the panel style. Details shown from this side are the matching batten strip, color samples at bottom and a view of the lap lock strip, a factor in reducing lap siding installation labor,

WRITE: Masonite Corp., 29 North lVacker Dr., Chicago, Ill. 60606.

Mural Depicts Famous California Mission was founded in 1769 by Father Junipero Serra. The mission now serves as the summer home for the famous swallows of Capistrano which leave every year around October 23 to winter in the South and then return to Capistrano on March 19.

IYRITE: Marsh WaII Products, Dover, Ohio 44622.

Woodgroin Hqrdboord Ponels

Three new Woodgrain hardboard wall panels have been introduced by The Celotex Corporation. They are: Java Teak featur- ing a dimensional, deep-fissured texture; l\Iatched Walnut, which has the rich, natural tones of walnut, separated by half-inch dark grooves, and Dark Cherry, which has a deep-toned finish with striking woodgrain.

All panels are completely prefinished and ready for installation. Highly resistant to scuffing and impact damage, they are easily cleaned with a damp cloth. Panels cut and saw without splitting, chipping or delaminating. Available in 7a,, thickness, 4, wide and up to 10' long.

\YRITE: The Celotex Corp., 120 N. Florida Ave., Tampa, Fla. 88602.

lmported & Domestic

Ponderoso

CALL BRUSH !

Mynond 5-5501

New Clopoy Folding Door

A new vinyl folding door in a handsome fruitwood texture is now being introduced by the Clopay Corporation.

The attractive door bears a remarkably close resemblance to actual wood grain, while providing the durability of vinyl. Steel clad panels provide strength yet are Iight for easy control. The track is concealed by a matching cornice to provide a finished decorative touch.

Anyone can install the door quickly and easily without the need of special tools.

The door is available in the three most popular size:32"x80"; 38"x80" and 48"x80,'. Retail prices range from 912.95 to $23.95.

WRITE: Clopay Corp., Clopay Square, Cincinnati. Otrio 45214.

Java Teak Features Deeo-Fissured Texture

Eosily-lnstolled Plostic Lominole

A neu-, hard-surface, flexible, r'einfotcing laminate, called Conolite iaminate, is no"'' available from the Wood Conversion Co.

Supplied in eighteen decorator colors and oatterns, Conolite is ideally suited for' counter tops, walls, dool panels and fur'nitule.

Conoiite is supplied in 30" - il6" rolls up to 40' in length. This helps eliminate costly rvaste material and unnecessaly seams.

Application is performed by conventional contact adhesive method to any smooth, solid sulface. Only tools required ate rollet, file, blush and arT'l (available in special application kit).

Conolite laminate is unaifected by boiling $'ater, fruit acicls, gireases' aicohol, and is highly resistant to scratching, chipping and marring.

WRITI!: Wood Conversion Co., First National Rank Bldg., St. Paul, Minn. 55101.

Home Mointenonce llem Disploy

Twelve cartridges each of eleven popular maintenance items at'e compactly and attractively displayetl in a ne\\r Stav-Tite No. 177 Merchandiser'.

The 3-color caltlidges ale pre-pliced for profitable dealer mark-up. A colorful home illustration on the display header points out applications for the displayed items. Test n-rarketing has proved the effectiveness of the display. Total retail value of the 132 caltridges is $159.36.

Cartlidges include: Painting Pal Caulk and Repair Compound; Cement Patch, Tub Caulk, Driveway Crack Sealer, Rubber Caulk, Gutter Seal, Mortarfix, Roofing Seai-

Colorful Header Tells Uses of Displayed ltems

ant, Cement Crack Sealer, # 66 Caulking Compound, and Roof Cement.

WRITE: Stay - Tite Products Co., Inc., 2889 East 83rd St., Cleveland, Ohio, 44120.

"Teenie-Genie" [ighf

"Teenie-Genie" is a little lamp no bigger than a grain of rvheat and comes attachetl to a flexible extension cable and socket. Simply t'eplace the bulb in a standard tu'ocell flashlight for having the tool of 1,000 uses. The "Teenie-Genie" is used to see in small openings u.hele a flashlight normally u'ould be competing u'ith the eye for space. Plice is 98 cents each or' 3 for $2.49 post-

paid.

WItITH: Spacetlon, Inc ",'ou4,ri"'11,, Ill.

New line of Plywood Sidings

The Long-Bell Division of International Paper Company has announced a nes' lilre of plywood sidings, called "Long-Ply." It is available in three basic textures.

All textures antl patterns are macle ir.t four sizes-4x?', 8', 9' antl 10', and in 3/a". Yz", s/s" an<l 7/+" thicknesses. Shiplap edges ale available on any thickness, tongue and gloove edges available on 5/s' ancl 3/+" thicknesses.

WRITE: Long-[iell Dir'., Intetnationa] Paper Co., Dept. 554, I'. 0. I'iox 8411, I)or.tland, Ole. !)720?.

New Evons Inloid Poneling line

A nelr line of plemium quality plefinished inlaid paneling has been ad<le<l to the product list of the Ruilding Materials Division of Evans Products Company as it-s "top of the line" interiol paneling plotluct.

Evans Prefinished Inlai<l Paneling featules 14%" wide planks separatetl br' 111" u'ide inlaid strips of a clifferent specie in a contrasting color, outlineil by hantl-tottetl v-gl'ooves. The new line I'ill be offetetl in a choice of live specie combinations.

All panels in the line an:e r/+" thick anrl four feet r,r'ide, and are availabie in both eight-foot antl ten-foot lengths.

A nelrr dealei aid is also being offeled to deaiers. Called the Evans F]oor Panel-ller'chancliser', the unique neu' mobile stand displays two prefinished panels which the tlealer can take from his orvn stock.

When assembled, the tlisplay is only 28" deep, and is completell' mobile.

WItITFj: Evans Products Co., Buikling Mtrls. Div., P. O. Rox 13295, Portlan<I, Ore.

CLOVERDATE REDWOOD SAtES

New Ms,rlite Chonlilly Pottern

Marlite's new Chantilly lace panel can be used in heavy traffic, high humidity areas because the soft-luster plastic-finish can be damp-wiped clean. Grease, lipstick and even

being introduced by Weyerhaeuser Company'

Utilizing a specially developed low-density particleboard core, the door is guaranteed for the life of the installation. Faces can be of any available hardwood species and factory prefinished with any of the 42 standard Weyerhaeuser finishes.

The new door wiII withstand a standard fire test for approximately 40 minutes, the manufacturer reports. Standard edges are maple or beech, %-inch thick after factory trim. Top and bottom edges are softwood or hardwood, at mill option, with a 1-inch minimum thickness. Edges to match face veneers are available at customer reouest.

WRITE: Weyerhaeuser Co., Wood Froducts Div., Tacoma, Washington 98401.

Up Soles on Bosement Proiects

Lumber dealers can increase salesonbasement-finishing projects by spotlighting the need for additional storag:e space to go with the added living space.

Merchandising experts of the Aromatic Red Cedar Closet Lining Manufacturers Assn. point out that such storage facilities require additional lumber, shelving, doors, closet accessories, electrical fixtures, hardware, and other building materials.

Plastic Finish Can Be Damp-Wiped Clean

crayon marks can be removed with a damp or sudsy cloth. This prefinished hardboard paneling, which never requires refinishing, comes in beige, green, gold and rose.

The four-foot wide panels cover wall areas quickly. Wallboard adhesive is used to secure a strong bond. Matching mouldings are available for use with this new addition to the Marlite decorator paneling line.

WRITE: Marsh Wall Products, Dover, Ohio 44622.

Solid Core Inlerior Flush lloor

A new, competitively priced, solid core interior flush door with excellent fire and sound dampening characteristics is now

Cork Brick Merchqndiser

A colodul new merchandising kit, featuring Dodge Cork Brick is now available as a retail selling tool.

Occupying less than two square feet of floor space, the new display uses two cartons of Dodge Cork Brick as a base, providing a built-in method of product storage. The product is factory-applied to the front of the display board so customers can feel the textured bricklike surface. Brick colors are red and white.

The new display board is shipped to dealers at no cost, with billing for material only.

A complete kit consists of: display board, two cartons of Dodge Cork Brick and four one-quart cans of Dodge Cork Brick Adhesive for use in applying the brick.

WRITE: Dodge Cork Co., Lancaster, Pa.

Expand Sales Package with Cedar Lining

Cedar closet lining can be installed right over the basement studs. It is tongue-andg:rooved for easy installation, and comes in random or uniform lengths, in pre.packaged bundles or cartons.

Lining to build a cedar closet of average size retails for about $50,

TI/RITE: Aromatic Red Cedar Closet Lining Assn., 221 No. La Salle St., Chieago.

P.0. Box4t5, cloutnDAlE, cAltr. pilotl (7071g9f-26t5

Guide To Antitrust Lows

A legal guide for the building material wholesaler has been published by the National Building Material Distributors Association.

The guide consists of a general description of the federal anti-trust laws and how they are en{orced by the Department of Justice and Federal Trade Commission.

The booklet cites key provisions of the Sherman Antitrust Act, Clayton Act (including the Robinson Patman Act), an amendment and Federal Trade Commission Act that relates to the antitrust context in which building material distributors operate.

Copies of the booklet may be ordered at $l each from National Building Material Distributors Association. 22 W. Monroe St., Chicago. Illinois 60603.

$l5o,ooo Ad for Brick

A "living ad" in the {orm of a $150,000 model home in Los Angeles, designed as an advertising medium, has been developed for the Los Angeles brick division of Pacific Clay Products, according to George McConnell, firm spokesman.

A $100,000 ad campaign will be mounted to promote attendance, since the house itself is the primary advertising focus.

"The idea," said McConnell, "is to advertise facebrick for residential construction in southern California homes where frame and stucco have been predominant for many years."

The home will be known as Jansy' Pacific Case Study Home. It is being erected at Las Robles Estates, adjacent to the Janss/Conejo development.

McConnell said that 500,000 visitors are expected to view the home during a 6' month exhibition period. It will feature appointments and appliances of major national suppliers, who will use it {or promotional trade parties and product introduction.

Stohl .C,,.q,lyf*..9g,fpo ftV, I t ".

Supplying

HOME IMPROVEMENT

(Lontinucd lrom Puge 57)

reallv alrpreciatc is a clean store rvith the rner<'htrrrdise neatly displayed. If a rvoman picks up a can and it's covcred with dust. r-orr immt,diatell' have a sales obstacle to o\'{'l'com('. Housewil-es ,"pend a great deal of their time keeping their homes neat and clcan. Thev feel you should do the same {or vottr slore."

\lanr' ( ustomers make their trip to Plains Lumher a family affair, bringing alrng the kids. The yard makes provi-"ions {or this hl converting orre of tht, offices into a nrmpus room. complete with a tt'levision set. coloring books. comics antl cvt'n several rr,r'king horses for the toddlers. As the kids plar-. a Plainsman can give his pitch to mom and dad. rrnintcrrupted hy the 'r.oungsters.

Recognizing the important.t' that the lroman s r,pinion plals in making a buying decision. the Plains salc-. staff ahvav,* ask mell lo l,rirrg ak,rr9 tlrtir rt ires t,r sil in orr the dis< rrssion of an1. major purchase. e\-en such things as power tools. The store holds nightll- demonstrations on the Dewalt Home l)on,er (lentt'r. a complete woodrvorking rig for home handt.man manufactured hr. lilrrck & Deckcr.

''II we sell tht, husband one of these sarvs. then he has to go home and sell his u'ifc on it. \1-e like to irave them both here

Ior the demonstration. sint.e Ie thirrk lrr''re better salesmen than most hrrslrtrnds." muses Eycr.

"W'e feel that the homt imulo\'(,rncnt markel, a nalurul f,rr thr' r'"t.ril ,i,'rrl,,r. l ilI

Tree Plqntotions 5how Profit

It was a good vear for California Christmas tree growers" too. They llut f 10.000 trces on the market. t:omparetl rvith 76.000 the year before. at a rtturn of more than $500.000.

And still there's plt'nt1 of room left in the business. sa1's [-nilt'r',*ity of California Ertension l'orester Ed E. Gilden.

Nlost of the Christmas tret.s grown in California ('ame f rom managed natural stands of trt'es in timber growing areas. The California total was a record 960.000 trecs, llut still amounted to only 23 percent of the J.160.000 trees on the market. Out of that total. 52 percent came from Vaslrirrgttrrr.

WAlL PANEtll{G is stored on its side in these racks to prevent scratching. Panels are easily accessible, as Don Eyer demonstrates here. continue to rise in the t-ears to come. At any rate, we'rt: in the lrusiness to stal'," t'oncluded Eycr.

Eyer's {orecast i-s lrorne out }rv the results o{ a rt'ct.nt sur\,ey -"ponsort'<l lrl the Na. tional Home Improvt'mt.nt Council. Of the 1.000 families questiont.tl. nearll- 70 percent said they had plans for impror"ing their homes within the next yt,ar. This represents a lrugt' markt.t for the lumber dealer. a lrusinessmarr now lreing chalIt'nged h1- the complexities of a fast. changirrg intlustrv.

A new development. Gilden noted. has bcen the rise of populous Los Angele-" ( ounty as a Christma-s tree erower. It had 1 0 percent of the state's plantation tree produt'tion. Santa Cruz county was still at the top. r,t'ith 25 percent, and another Bav area countv. Sonoma, grt'w 22 percent.

California Christmas tree farmers. and the families that chose antl cut their trees. showed a preference this past season for Nlonterey pinr:. which caught 40 percent of the market. Douglas fir madt, up 38 percerlt of the plantation tret,s sold. Imports from other states. u'hich made up three-fourths of thc trees on the market. were 67 perct'nt f)ouelas fir.

KENNETH W. TINCKLER MILAN A. MICHIE

5 Carlow Company

Warehouses

lo Serve All Southern Colifornio Deslers

l7O3 N. 8th Street

COLTON, Colifornio

TAlbot 5-0672

ll38l Brodley Ave.

PACOIMA. Colifornio

899-5208

'38 Eost 59lh Street

tOS ANGELES, Colifornio

Pleosonl 2-3137

6807 McKinley Avenue

tOS ANGELES, Colifornio

Pleosonl 2-3136

2510 N. Chico Street

EL MONTE, Colifornio

Gllbert 2-3050

CUmberlond 686-0641

M()RGAII DllORS for Every Use . .

M-400 Interchangeable Panels Entrance Doors-All Types

SED0RC0 louvers & Golonial-Modern Hardwood Flush Panel 0oors

FLUSH D()I)RS_

ASH_MAHl)GAl{Y _BIRCH_

MAS()NITE-BEECH *

FIR PTYWOOD_

JAPANESE PLYWOOD

NORDCO DOORS

I.OUVER DOORS

3

PANEI. DOORS F.3

FOUR PANEI RAISED F-,{4

X.BUCK FRONT DOORS

SASH DOORS F-I3

RAISE PANEI. I.OUVER DOORS

SCREEN DOORS

FRENCH DOORS

DUTCH DOORS

FANCY FIR DOORS (ENTRANCE)

TOUVER BI.INDS

MONTEREY TYPE DOORS ..SOT'THERN AIR" DOORS

Letftctrs

California Lumbel Merchant Gentlemen,

I u'ant to take this opportunity, as the outgoing president of the Lumber Association of Southern California, to compliment you ancl thank you for the splendid coverage you gave our Palm Springs Annual Meeting in your January issue.

You did an outstanding job, both with the pictures and the accompanying article.

Would it be possible to get a reprint or two for my sclapbook. It is something I u'ould treasure as a reminder of a most haprr]' year as president of a wontlelful organization. Thank you.

Yours very tluly, f)ennis Gilchrist Pacific Fir Sales San Marino, Califotnia

California Lumbel Melchant Gentlemen, Would it be possible to I eceive a leprint of an article in Yout' January 1966 issue ? This excellent article is entitled "The Last Run" by Halvey C. McGee.

If reprints are not available would you please advise me of the cost of one issue so that I may forvrald the necessar'!' amount.

Thanking you in advance for' your cooperation in this matter. I remain.

Yours vely tluly, Frederic E. Smith Glendale, Oregon.

I t,u r issut' shottld arrira anl tluy. Chd you enjoyed the stor\'. - Ldit,or.

California Lumbel Merchant Deal Gentlemen,

Due to my expanded teal estate activities I find it imPer' ative that I gain increased knou'ledge about the retailing end of the lumber business. By subscribing to your periodical I just might be able to do thateven though I have never seen a copy of your periodical-but I did get youi'address from a per'iodicals reference source at the local university.

Please send me as much information as you can on youl publication, including type of content, cost data, how often published, etc.

I eagerly await youl reply.

Vely tluly yours,

William R. Quesnell Goleta, California Sunset Company Realtols

Califolnia Lumber Merchant Dear Sir',

We would like to enter a subscription to California Lumber' Merchant, which we find offers interesting reading as u'ell as useful tips.

Thank you for youl plompt attention.

Very truly youls,

N. Yamada Manager

Midpac Lumber Co., Ltd. Honolulu, Hawaii.

Editol of the Ree Sir':

Reference is made to the recent editorial (in the Fresno Bee) on the establishment of a redu'ood national park. I lvould like to point out that studies indicate not more than 5 percent of the original coast redu'ood folest gloves of redwood forest consisted of the superlative, pure gloves or redwooil trees on alluvial bottomlands. Tu'enty-five pelcent of this magnificent area is n614' preservecl for posterity in California's 28 state redwood parksa very commendable record.

In the commercial, privatelyor,vnetl redwood forest a govelnment study clearly indicates that n6u' gsnerations of young redwoods coming on vr.ill sustain the re<lu'ood industry at its prescrrt size pelpetualll'. Young

ledwood is viltually unmatched in its capacity for growth. Nerv young grou'th trees may equal the height of 1,000-year-okl giants in less than a man's lifetime.

In the establishment of al5' re<l*'oo<l legion national palk let us hope that logic and science prevail over emotion. Let us hope that recognition is given to the use of a valuable and reneu'able resource. At a time u'hen \ve are seeking to create full employment let us not wipe out a responsible inclustry that is fully avvare of its public lesponsibility. Let us give recognitiotr to the areas aiready preselved and ask u,hether the existing areas are sufiiciently developetl so as to permit tnaximum ettjolment. Finalll', let us recognize the progless matle in folest management and silvicultule over the last 50 years and dispel the picture that the lumbel industry is on a "cut out and get out" basis, but rather on a sustainetl yield plan, keeping ploduction in balance u'ith grolvth.

John C. f)oziet', Nolthfork, Califolnia

.11 r. Do:icr' s ert.ellent Letter lrom the I:resrtrt Ree conr'es to 'us t'ia Bob Il'rig,ht oJ Reid & h richt in ['resrut.-'Etlitor.

Commercial

CAIIFORNIA TUMBER MERCHANT

Standard, Lumber Compan), fnr.

SUGAR NCENSE PINE CEDAR

P.O. Box 717-1144 Mines Ave. Montebello, Colifornio 90641

2t3-6854041

TWX 2t 3-722-6714

Survey Studies Solesmen

A studl of tht, tonstruction and lnrilding material/firture industry br- the Salt's Manpon el Foundation. rer.eals that huildingmaterial manufat.lrrrers will spentl more than $122-milliorr this lear. to lo<.ale and lrain neu sale:mlrr. ,.r,,ll,,.ir r ,,f tht,ir .ala ries.

"Fer,,, {irms firt, a sales managel. l.ho is making a krt of money for them." Hank .{st*-ood of t}rt' [oundation sai<1.

''But irr todar-'s t'ompetitivt, markets he (trn stol) lrt'irrg profitalrle if he fails to gauge his '(,ost of Selling' ar.t'uratt,lt,." Astn'ood emphasized.

'fhe avt'rage or,erall cost of sellirrg $1 l'ortl-r o{ lruilding materials is tt'rr <'ent-s. at'cording to tht' -surve\-. 'l'his inr'ludes salesmen's r.ompen-.ation. ('\J)ells('s. sales malrag('rnenI r,osts. adr,ertising. merchandising and promotion expens('s. <.ost of serr'r('rng" ('I('. (iompanics respondine inclic.ate their selling (osls range from a low oI two p(,rct'nt to as much as 25 percent o[ etrch rlollar oI sales.

Sales managt'rs t.lassif l tht'ir -.alt,smerr irrlo thrt't, main groups: top. aleragt, anrl rnargirral. Thev say that onlr..30 yrt,n.t,rrt .lr'(' [()[) sales pro<lut't'rs. lrut that thet, lrrine

in l-1.5 l)er( ('nt of the total annual salt's r-olumt'.

Tht' avt'rage -.ales Irr,rrlrrcers makt. up ;5I.2 pt'rt'ent of the sak's lorce and procluce '1.4..7 perct,nt of tht' anrrrral rolume or' $ 116.,183 per man.

'l'lre lrottom ler t'1. rt'presenting lB.ii lrcrlt'nt of the men. sell onlv 10.8 pcrct'rrt oI thc rolume. Orrlr' 21.3 per<'ent o[ thenr art tra int'es.

Storoge Tonks

Wineries plefer ledu'ood for storage tanks because of the unique physical properties of this native California u'ood.

Representing in Southern Colifornio:

How Dealers and Builders Can Work for Mutual Profit

When the heads of two national associations in the building indpstry-representing the nation's builders and the nation's building material dealers-met recently, it didn't take them long to get down to brass tacks on how their members could develop a closer relationship, what services dealers should be providing their builder-customers, and how both groups could work together to get more consumer dollars.

T. T. Sneddon of the National Lumber and Building Material Dealers Association,

invited the National Association of Home Builders' Bernard L. Boutin, to be interviewed by him. Boutin readily accepted and agreed to be entirely frank in his comments.

First question posed to Boutin by Sneddon was "What are some of the ways in which our dealer-members can better serve their builder-customers?"

Boutin said that the dealer can best serve the builder through service. "Service can take many forms, such as promptness in deliveries." He pointed out that builders

are operating today on very tight construetion schedules for economy reasons' so proper delivery of materials is extremely important to eliminate rehandling. 'oDeal' ers should maintain adequate stock also in order to eliminate back-ordering o{ items," Boutin stated.

Sneddon asked if there was an increasing demand for components by builders. Boutin responded that a recent NAHB study indicated there has been very little change in the use of components in the last five years, although "it is true many progressive builders are making greater and better use of components." He believed progress had been hindered in the use o{

components by the building industry due to a "lack of proof of the economy by the component prefabricator." The use of components, he remarked, "results in indirect savings that cannot be realized in the price of materials and products alone."

Fabrication of components at the building site--traditionally done by the builder -might benefit dealers, said Boutin. ',Serious investigation should be given to the idea of the lumber dealer fabricating components for large volume builders aI their building sites. It seems to me that econo. mies through simplified materials handling could be realized."

Dealers can assist builders, according to Boutin, by joining in the efforts of lical

home builder associations to work toward realistic building codes, zoning ordinances and subdivision regulations. He said local home builder associations are not able to fight the battle alone and all those who have an interest in home buildine should ioin in the effort.

DEATER AS CATAI.YST

Sneddon asked Boutin's comment on the dealerls role in planning, on a cooperative basis with builders, new subdivisions and communities. o'The lumber dealer could perform a function as a catalyst in organiz. ing such an effort. In many instances in smaller communities lumber dealers have

MARIONl|.tryARD

gone into the land delelopment business to supply lots to builders. This is good where an inventory of developed lots does not exist. Howevero the Irrmber dealer should not parlay himself into a position where he monopolizes the land and thereby controls. development of builders," Boutin answered, Promotion of the sale of homes should be undertaken more actively by dealers, Boutin said, since these houses contain the dealer's materials. "Producers and manufacturers have long been aware that the best way to market a product is to promote its end use." He proposed that dealers cooperate with local home builder associa. tions in their promotionsparade of homes. home shows. etc.

WHOtESAtE-JOBBING Timbers o Redwood

DIVI.SION OF HItt TUMBER & HARDWARE CO., INC.

Plywood Production lVlork

The returns aren't all in. but there is no question that they will make official what the American Plywood Asosciation had predicted all along-another record year for softwood plywood.

When all the mills have submitted figures that permit a final tabulation, the total will be between 12.5 and 12.7 billion square feet (/s-inch basis) . This is comfortably :.rhead of the association's estimate of 12.3 "billion square feet and 10 percent above the industry's 1964 production total of lI.7' billion square feet.

It is significant that American industry

as a whole recorded only a lour percent increase in this period and some customer industries, especially in construction, did not achieve any significant increase.

A graphic illustration of the potential for plywood in construction is that in 1965 3,841 square feet of ply'wood was used per new house start, compared with 500 square feet per house in 1950. But plywood production's rapid rate of gain is attributable to its versatility. So while the 1965 market demand was led by the residential market with an estimated 6.6 billion square feet, industrial requirements ranked second, with a demand Ior 2.2 billion square feet.

Boss' Nile Coming Up

Mem,bers of Hoo Hoo Ette Club fl are busily preparing for their annual bosses nite Fobruary 14.

Betty Merill of Lane Lumber Co. is the program chairman. President Hazel Tandy of Randall Lumber Co. hopes that every Hoo-Hoo-Ette can persuade her boss to attend.

Much of the planning was done at the January Board Meeting held at the home of Bessie Stewart and will conclude at the February rboard meeting at the home of Helen Rude of Harry White Lumher Co.

Cholets Most Populor

l,eisure-tinrt' stcond homes are getting Itrr-gt'r. And chalet designs are overtakingA-framt' stnlctures in their appeal to familics lruildine vacation homes for both summer atrd n'inter usagc, 1'hest'apparent trt.nds are announced lrv \I-t'r'erhaeuser Companr a{ter anallzing salt's of blueprints for some 6I different desisrs of second homes offered in its t'urrent Holidav Homes planbook. First issut,d earlv last vear. the planhook i," availalrle to \\t-elcrhaeuser lumber dealers to hclp rler elop sales of leisrrre homes.

Tu-entr--fire plan lrooks in a bright corrn-

ter display art- furnislrt'd lhc dt'aler at a cost of $lfi.75; each book is marke<l to sell at $1.50 lor a 100 per cent dealer markup. Blueprints and matt:rial lists art' available for each desigrr.

Most popular desigrr. lrast'd on actual lrlueprint sales during the past nine months. is a 1.792 squarr'-foot chalet. Another chalet of l.ll50 -squar(' fcet was second. Top-rankinii- A-frame u'as a 1.15:1, square foot plan. Balance of tht^hest stllers was spread about t'r'enlv betucen chalets and A.frames with contemporarl designs in the runner-up 1rosition.

Tlr'o-thirds of all lilueprints pun'hased u't're for second homes of oler 1.000 sq. ft.

Evons Promotes Jennison

\I:alter C. Jennison, former vi<'e president tSales) o{ Pacific Wood Pnrdu<rts Compan,r. Los Angeles. has lreen rramt'd marketing co-ordinator for the newly-<'reated building produtts group of Er.ans Prodrrr:ts Companl.

Announcement !\'as marlt, bv Lawrence \{. Flahive- erecutive 'r'it't' president in charge of the lruilding produt'ts group.

Jennison is responsible for marketing programs involr,ing pnrdut'ts manufactured liy three oI the fir'e t-r'ans dilisions. Jennison will maintain offices at Corona. California.

BONNINGTON TUMBER co.

Wbolesa le Distri bu to t" TO CALIFORNIA RETAIL YARDS

430 40th StreelOAKLAND

(Moiling oddress: P.O. Box 304.|,

PHONE: Olympic 8-2881

Ooklond, Colif.)

TWX: OA-4|O

a o

a o o

Douglos Fir Ponderoso ond Sugor Pine

Redwood Plywood Shingles qnd lqth rnIIII-r:Et

IUfnrilEGr

"when

7125 TETEGRAPH ROAD, LOS ANGELES, X)O22, CALIFORNIA . PHONE 723.3221

FRANK PARAMINO

(Continued, lrom Page 32) pneumonia and it was touch and go for several weeks.

Later in the year, and fully recovered, Frank took a job with National Lumber & Box Co. at Hoquiam, Washington, and traveled through the Midwest for three years selling ,berry boxes and crates. Transportation being what it was in those days, he would sometimes be gone for eleven months at a time.

In 1909, Frank returned to San Francisco and joined the old Sudden & Christenson Company, leaving that firm to join

The Robert Dollar Company in 1914.

In the latter part of 1916, he went into partnership with Oliver J. Olson and after two years decided to strike out on his own, hence the birth of Paramino Lumber Company.

As his company grew, Frank acquired two steam schooners-the Dorothy Wintermote and the Lake Frances-and soon after [re opened branch offices in Los Angeles and Tacoma, Washington. The Dorothy Wintermote, incidentally, was the subject of a front page feature story in the San Francisco Examiner on September 21, 1938, when she struck a rock off Point Arena in

dense fog and sank in 24A feet of water. About the same time, Frank sold his interest in the Lake Frances to the St. Paul & Tacoma Lumber Co. and a search oI rec' ords failed to turn up her fate.

Today, 48 years later, Paramino Lumber is still a leader in West Coast wholesaling. Frank is still at his desk daily, and branch offices have been opened in Orange and Portland. John "Shorty" Weaver runs the Orange office and Bob O'Neill mans the Portland buying office while Jack Ferri, Mike Jason and John Lawrentz round out 'the team in San Francisco.

And as if all the longevity records set

I

FEMUAIY, 1966

forth in this article weren't enough, Frank and Ruth Paramino will celebrate their 54th wedding anniversary this year in their beautiful old Piedmont home which they bought over 50 years ago!

Although Frank has understandably cut down on his outside activities in recent years, he is still a gardener of considerable repute and he maintains an active voice in the afrairs of the Piedmont Community Church. Reaching way back to the early I900'q Frank served as president of the San Francisco Hoo-Hoo Club, and until recently he was an active member of the Elks Club.

l|ughes [umher

Besides his lifelong oohobby" of working, our self-made subject dearly enjoys frequent visits from his two daughters, Mrs. Jim Pierce of Palo Alto and Mrs. Mike Jason of Walnut Creek and. of course. his eight lively grandchildren who think grandpa is really someting too.

Simpson's Two Million Doors

Simpson Timber Company door plants produced a record 2 million doors last year, enough to decorate at least one doorway in every new home built in America during the past 12 months.

$ales

I

Bostitch Headquorterc in [.A.

Bostitch-Los Angeles, Inc., has moved to larger facilities at 6636 East 26 Street, Commerce, from its former location at 5140 Via Corona. In addition. to being metro. politan Los Angeles sales and service headquarters {or Bostitch staplers, wire stitchers, and nailers, the new location serves ag regional warehouse and billing center for all branches in California. Arizona and Nevada.

Both the Los Angeles and the San Francisco office are now under the management of M. L. McGuinn.

s42-r+sr

GllssltlEl AltVEnnSlilSPocition Wanted 92.00 per line, minimum $4.50. All oher $3.00 per line, minimum S.(X). Two lines of address (your address or our box number) count as one line. Closing date for copy is 20th.

CTASSIFIED ADVERTISEMENTS

Names of Advertisers in this Departmatt using a 8or Number cannot be released. All replies should bo aG dressed to box shown in the ad c,/o Calitornia Lumbct Merchant, 412 W. Sixth St., Los Angeles, Calif. 90014.

POS]TION WANTED BUSINESS OPPORTUNITIES

WHOLESALE LUMBERMAN-I8 years experience So. Calif. Age 46. References available on reouest. Write Box 226.

HELP WANTED

SHIPPING CLERK with Los Angeles area experience wanted by hardwood distribution yard. Replies confidential. Write Box 224.

RETAIL CASH & CARRY in San Gabriel Valley hiring managels & asst. managers in lumber, piumbing, paint & hardware depts. Write Box 223.

IIARDWOOD SALESMAN with est. clientele wanted by So. Calif. hardwood distribution yard. Better than average guarantee. Medical & Iife insur'. program, bonus plan. Exlnt. oppor:. for willing worker. Replies confidential. Write Box 22?.

EQUIPA/IENT FOR SALE

FOR SALE: Two 18' Roller-bed Lumber Trailer:s. 1948, 1955 Utility, 6" brakes. $1500 each. Inland Lumber Co., Rialto, Calif. Call Gary Thomson (714) 877-2001.

FOR LEASE: Wholesale Distribution Yard approximately 65'000 sq. ft. Room for \rk million ft. storage with 1% million shed space and planing mill. Centrally located in Los Angeles area u'ith S.P. spur. Will consider all or partial lease with office space available. Write Box 216.

WANT TO BUY: Small retail lumber yard or plyu'ood business. Prefer Greater Los Angeles area. Write Box 225'

FOR SALE: Redwood porch and step manufacturing business. Established 4 years. Buy equipment and inventory only. SeIIer u'ill repurchase finished products. Sales in excess of $125,000 annually. Terms to suit qualified buyers. Write Box 228.

COMPLETE BLDG. MATERIAL YARD in one of the fastestgrowing aleas in So. Calif.: cool, clear, smog-free, freeway-free Yucca Valley. Contact Lou Holland, Western Hills Estates, Yucca Valley, P.O. Drawer 820, Phone (?14) 365-3161.

LUMBER YARD FOR SALE in Compton, Calif. Well-est. do-ityourself trade. Adjacent to shopping center. Moderrr, fully paved yard. Call Roy Peterson, NEwmark 1-1196.

f'OR LEASE OR SALE: Well-estab. business. Hardware & plumbing stock closed out. Steel supply operating. Facilities suitable for lumbel supply. Large trade area with extensive expansion expected. No inventory or equipment problem. Ou'ner retiring. Very desirable community in Southeast Arizona. Don Pace Hardware, Satrord, Arizona 85546.

1-Hyster Fork Lift

2-Clark Fork Lifts .....QN 20 - cY 150 l-Clark Fork Lift -CFY 200 May be seen at MacKay Mill gervice, Inc., 822 - 69th Avenue, Oakland, California. Phone 415-638-9428

LUMBER ROLLER, l4', 5' I beams. Write 13311 Gilbert St., Garden Glove, Calif., or call 530-5783. Make offer.

LUMBER FOR SALE

WE CAN PRODUCE applox. 600-800,000 ft. cottonwood lumber in summel of '66 if olders can be developed. Solicit spec. for' sizes, grades, quantities, price. Log will produce primarily exlnt. frame grade for upholstered furniture, with almost I5/20/o of $1 Common & Better developing for cut-stock from shop portion of log. Call or write "Mike" Michel, Michel Lumber Co., P.O. Box 555, Lake Oswego, Ore., phone (503) 636-4569.

SERVICES OFFERED

JOHNNY TTIE LUMBER LOAD SIGN PRINTER

Specializing in paper danger flags, sideJoad signs, job cards, etc. John Weiler's Printing, 14417 Hawtlorne Blvd., Lawndale, Calif. Phone ( 213 ) 67 6-7522 or 67 6-2293.

CONSULTANT

HAVE EXPERIENCE _ WILL TRAVEL

Lumber, hardware or "store-front" counselor. 45 years in the business. Gross-net profit troubles? Call Harry Stewart, (415) 837-4102, P.O. Box 623, Danville, Calif. 94526.

BUYER'S GU IDE

tOS ANGETES

, LUMBEI AND LUMEI PNODUCTS

Amcricon Hqrdwood Co. -....-.....--..-..-.---.-----719'1235

Aogclus Hordwood Conpony ...--...--....tUdlow 7-6168

Arcoto Rcdwsod Co. (Ken Conwcy)----WEbrter 6-4848

Arsociolcd Rcdwood Mills ..-...-.--.OVcrbrook 5-8741

Allos [umber Co. .....,....--.-..--......---..-lrtAdiron 7-2326

Bock Iumber, J. Williorn ....-...-.--....-..---REpublic l-8726

Bough Forcrt Produtls Corp...-..--.....--..1213) 330-7'f5l

Blil Lumber Co., Inc. ....-...RAynrond 3-1681-3-3454

Bohnhofi Lumber Co., Inc. -............---...-.-......263'9361

Brooks-Dodgc lumbcr Co. .-..........OVerbrook 5-865O

Brooks-Sccnlon, lnc. --....-------.---.-----.----171 11 529-21 19

Brurh Induslriol Lumbcr Co. ---.--..-..RAymond 3-3301

Col-Pocific Solcr Corp. ......-685-6450

Col-Soc Iurrber Soles.-.....-....------....-..--(213) 685-5288

Connor Lumbcr Soles -----.-.-------,.....--..---(2131 691-2102

C.onrof idolcd lunber Co. ---.--.-.-.-..-.SPrucc 5'3477

Cr,owford, lumbcr, F. 1 ..-.....-.--........... -..-.-----f71-2161

Evqnr Produc?r Co. ([umber).-.....-..-..-...-.....-....879-l 833

Evonr Produch Co. (Plywood).------.-...Mymond 3-0281

Doolcy & Co. .---------......--.------.EDgcwood 6-1261

Eckrhom Plywood & Door Co. .-.-....-...(213) 233'1228

Cd Founloin !unbcr Co. .......-..-..--.--.--tudlow 3-1381

Erlcy & Son, D. C. RAYmond 3'1147

Evonc Producls Co. .-..---..-.----.--......-..-RAymond 3-0281

Fir & Pinc Lumbcr Co. .-...-..-....-.--.-...Vlctorio 9-31O9

Frcenon & Co., Slcphcn G. ....--.-.---.-....ORiole 3'35O0

Fremonl Forerl Producls -........----..-....RAymond 3'9643

Gollchcr Hordwood Co. .--.---....--.-----.'Pl'casqnt 2'3796

Georglo-Pocific Corp. ttumberl --..---.RAymond 3-9261

Gcorgio-Pocific Corp. (Plywoodl --...-RAymond 3'9261

, €rorglo-Pacidc Corp. ..--..-......-....-.Ilion9b 7'5!13

''OldLr Inhrnotionol ....--.--.......-.--........Utfon 0-6456

Hollinon lAockin lumbcr Co' .---..-.-..-.........-685'4506

Hcrberg lumbcr Solcs ............-.-.......--MUrroy l-6386

Hill lunber Co., O. M. -------,------{213} MUrroy 4'2610

Hobbs Woll Iumber Co., Inc. .-..-......-..-....-..685'8731

Hoovcr Co,, A. t. .--.-....-.---........-.-CUmberlond 3-9078

Hufi bmbcr Compony ------....----..Ptvmouth 6-8191

Hughes Lumber Soler ..---------.--.-."-.-.-----.(2131 245-5553

Indcpcndcnl Bldg. lloteriols Co. ..---..-.....-....636-8345

lnf.r3lotc Contsiner Corp. ---------.------)E 1'6768

Jomb Dondy Lumber Co. .-.-.....-..-..---RATmond 3'7382

Jcwclt tumber Soler -.-.....--...--.--.....---FRonticr 8'8292 torhley, Dovid E. -...Chopnon 5-88O5 Lor-Col Lumber -.(2131 tUdlow 2-5311 Aforquorl-Woffa Lumbcr Co. --.---------------.-....775-2693

lAuflcn lumber Co., Floyd ---678'5331

llutuql Moulding ond Lumbcr Co. ......FAcully l-O8ZZ

Ncf h tumber Solcs, A. W.....--.---....-.----------872'128O

Olivcr tumbcr

7-7521

Peircc Compony, Al .....--.-...--.--.-......-.NEvodo 6'10O9

Pcnbcrlhy tumbcr Co. tUdlow 3-4511 Rockporf Redwood Co. ..---------.------- ---------.--..-115'2896

Roy Forert Produclr Co. ---.----.-----------TRiongle 2-1070

Sanford-lucsier, lnc. .-.-.-....--.----.--AXninster 2'91 8l

Sinnons Hordwood lumbcr Co. .--------SPruce 3-1910

Soulh Boy tumbcr Co. --SPring 2'5258

South Boy lumber lHowthorncl --.-.-..Osborne 6-2261

Slohl Lunber Co. --.---.-----.--.--.-...------.-ANgelus 3-6844

Stondord lunber Co., Inc. .-.-....-.--...---:.....----655-71 5 I

Sfqnton & Son, E. J. --LUdlow 9-5581

Sunmit lunber Co. ....---.--.--.---....-...-ANgelus l-2161

Suflle & Kcller Lumber Co. --..--.-.....--...Gllbcrt 3-8909

Tocono tumber Solct, Inc. ---..---.--....----liUrrqy I-6361

Torler, Websler & Johnron, lnc. .--.-.-.ANqclus 9'7231

Twin Horbors Lumber Co.-------.-..-.--....--...-.-..-..625-8133

Union Lumbcr Co. ....-."-.-.-------------------Vl4l 542'5559

Unitcd Whlse. Lumber Co. .----.......OVerbrook 5-560O

United Slqtcs Plywood Corp. .---...--....[Udlow 3-34'11

U.S. Plrnrood Corp. (Glendolel .-....--....----Cltrus 4-2133

U.S. Plywood Corp. ([ong Beochl ....--HEmlock 2-3901

U.S. Pfywood Corp. (Sonto Anol .....-Klmbcrly 7-1691

Wending-Nothon Co. --.......---.-...CUmberlond 3-9078

Western Hordwood Lumber Co..-...-...----.-------.655-8933

Weycrhoeuser Compony --...-----.....---Rlchmond 8'5451

Worehousc (Anohcim) .---..--..-......PRospecl 2-5880

Wholesole Forest Producls -583-6013

TREAIED IUMBER_POIES_PIIINGS-TIES

Borlcr & Co., J. H. ....DUnkirk 8-9591

Koppcrs Compony ---..-.-....--.--..--..-.....(21 3) 83G2860

McCormick & Boxter --17111 871-8971

Ssn Anlonio Conrtruclion.Co. -..-..--..UN&rhill 5-1245

Trcolcd Pofc Buildcrs--..-....--.. ------.----17 1 41 986-1166

sAsH-DOORS-rvll IIWORK-SCRCENS ,IIOULDINHUIIDING IIATEIIAIs

Arlcriq Door Co., Inc. ......-..-.---.--.UNdcrhill 5-1233

Associoled l'{olding Co. ......-....--..--.RAymond 3-3221

Colifornio Door Co.--..-............-.--.---.....tUdlow 8-2141

Colifornio Ponel & Veneer Co. --.-----MAdison 7-0057

Corlow Compony -------.----...---.-..Plcosonl 2-31 36

Eckrtron

---------------225-2288

sPEClAt SEIVICES

A:rociotcd lrtolding Co. .-...-..-.........RAynond 3-3221

Berkol Mfg, Co. .-.-.--.-.--..--.- 875-1 163

Calif. [br. Inspaciion Scrvice .-..--NOrmondy 5-5431

C-Q Trucking Co. ---.----..----.--..-.---.....-Rldymond 3-6557

Coost Ploning Mill ---.---.-..-."--........--.-l'tAdiron 2-l l8l

Hunlcr Woodworks .-...-.-....--..-..-.......-.--.SPrucc 5-2544

Sccurity Point lrtfg. Co. .......-----......---ANgelu: l'0358

Willis-Moorc Point Specioltics----.-----LOrroinc 4'1501

tUrllBER HANDLING AND SHIPPING; CARRIER!; Gnrnirld & lioo, lnc., H. f.L -..--.--NEvodo &1783

Son Bernordino - Riverside -

Sonto Ano Areo

Coliforniq Door Co' of [.A. ----------------."'-"--'825-78t1

Corlow Compony --.---------------'-------TAlbor 5-(N72

Evons Producls Co. (Plywolt Div.l---------.(7141 737'0651

Georgio-Pocific Worehouse ------------OVerlond /t'5353

Horbor lumber (Al Wilson).--.------------------Ov 4'8956

lnlond Lumber Compony -----------------TRinity 7-20O1

Key Corporotion .-----------..-..-------------------------875-2060

So-Cof Cornmerciol Steel--.--------- --.---------17 141 825-6770

Torlcr, Wcbrter & Johnson .-..-.--------TRiongle 5-1550

Twin Hsrbors Lumber Co.--,---..-...-.-------.171 1l 517'8086

Union [umber Co. ..-------......---...-.-----...V 1 1l 512-fi69

SAN DIBGO AREA

TUMIER AND LU'NBEN PRODUCTS

Indapendenl 8ldg. Moteriols Co. .------(213) 636-83'15

Inlond lunber Conrpony ..----..------.---GRidlcy 4'1583

Mopfe 8ros., Inc. ---.-..--.-.--...-..--......-.----Hlckory 2-8895

Rcitz Co.. E. t. ------.........-..-..-------.-------l7l1l Gt 9'lt166

South Boy lumber Co. ([os Angelesl----ZEnith 2261

Torter, Wcbrlcr & Johnson .-.....--.--------GRidley 7'117 I Weyerhoeu:cr Compony .--...-....-....-COngtess 1'3312 BUITDING AAATERIATS

Arfesio Door Co.-----.--..------..---.------.-.------------.112-7785

Gcorgio-Pocift c Corp. ........--..... -... ----(7 1 1l 262-99 5 5

Col Conmerciol Steel.-....--..- -.-...---..-(7111 234'1851

Unitcd Stofes Plywood Corp. .-.-....-.---BElmont 2'5078

NORTHERN CATIFORNIA

ARCATA

Arcoto Redwood Compony .-....-.----.-..--Hlllsidc 3-5031

Associsted Redwood lvtills ......--.--.--..VAndyke 2'2416

Col. Pocific Soles Corp. ..........'..-----..VAndyke 2-5151

Hofmes Lumber Co., Fred C. ...---------VAndyke 2-3657

Jomes Rcdwood Soles .-..-.--.....-----------VOn 822-4611

Jewelt Lumber--- ..----------l707l 522'5163

Pocific Fir Soles ....--.-.....- ...-....'..--------VAndyke 2'2181

Simp:on Timber Co. ---(7On 822-0371

Tocomo Lumber Soler, Inc. .-........--.---YAndyke 2-3601

Twin Horbors [umber Co. ............-.------VOn 822'2971

ANDERSON

Pouf Bunyon lumber Co. ----365'2771

Kinberfy-Clork Corp. ------.-....-.....--l9l 6) 365-7 661

AUBERRY

King's Rivcr [unber Corp. --...-'-....-.--.-.-l209l 855-2522

Brookc Sconlon ..---.--EVcrgreen 2-2511 coRVAtus

Con-Fob Equipmenf Co. .------.----..--...---.-15031 752-2955

EUGENE

Fremonl Foresl Product3 ---.--.......-.-----Dlomond 3-9267

Afbert A. Keffey Co. -...15031 313-1124

Pocific Fir Soles--.-.--..---...--.---.....-.-----Dlomond 5-O154

U.S. Plywood Corp. ...-..--------...--...---Dlomond 2-llll

Cccil E. Wingord [umber Co. .-...---..--.-.-----....3,15-0328

MEDFORD

Ed Founloin lumber Co. -..-..535-1526

Wcndf ing-Nothon Co, ...--------..........-.---...-.-.---772-7063 osl rEGo

Stonge Iumbcr Co. .-...--.--.-.------..-.---.---(503) 636-7681

PORTTAND

Donl & Russell, Inc. -..---..-.-.....-...-.-.-.-....-...CA

FEBRUARY. I966

roNGvtEw

BUYER'S GU IDE

WASHINGTON

Int'l Popcr Co. ([ong-Bell Div.)..-.....-....-1206] 423.2t l0

SEATTTE

U.S. Plywood Corp. ..--.-....--........-.....-.-......-.PA.-2-6500

Tumqc Lumber Co. .......-.-.--...-.--............---.--AT 3-2260

VANCOUVER

lnf'l Poper Co. (Long-Bell Div.)....-.-.-...-.1503) 285-l3OO WINLOCK

SAN FRANCISCO

LU,YTBER AND IU'VIIER PNODUCTS

Arcolo Redwood Co. ...-.-.....---.........-----.yUkon 6-2062

Col-Pocific Soles Corp. yUkon l-g620

Evqns Products Co, ------_-____-.....--.-_--..--..-..926-241 |

Georgio-Pocific Corp. .-.----..-----...-.-....DOuglos 2-33gg

Holl Co., Jones L. .....-jUfier l-7j20

Holfinon Mockin Lunbcr Co. ._.-..--..-.JUnipcr 1-6262

Horbor lumbcr Compony ---_-..----...--_-..yUkon 2-9727

Higginr lumbcr Co., J. E. .--............-VAlencio 1.8741

Hobbs Woll [umbcr Co., Inc, .....---...-Flilmore 6-6000

Lomon Lumber Co, .-.---.--.--.-.--....-.--..._.yUkon 2-4376

lr{ocBcoth Hordwood Compony --.---.- -_lAlssion 7 -077 2

fodcr, Webtter & Johnson, Inc. ....--pRospect 6-1200

Union Iunber Conpony .-.._.--......-.--....__SUtter 1.6170

Unifcd Stoter Plywood Corp. .--.....--._.JUniper 6-5005

Wcndling-Nothon Co. .-..-._--_......_.-.....-._SUiler l-5363

Weslern Fore3t Products of S.F. ..._-tOmbod 1-g76O

Weyerhoeuser Compony ------349-1414

SASH-DOORS-Wt NDOW$-rtiOUrDt Ncs IUITDING }IATERIAIS

Arf csiq Door Co.--.-.-----........-. -..-..-....- ------.--.-589-997 I

Coloveroe Ccment Co. .------.......-..-.DOuglos 2-4224

TREATED IU,|TBER-FOLES

Boxler & Co., J, H, -.-..YUkon 2-0200

Holl Co,, Jqmes L. .-.-..--SUtter l-7520

Koppcrs Co,, Inc. ----....Yukon 6-2660

McCormick

BAY AREA

I.U'\ABER AND LU'VTBER PRODUCTS

Afkinson-Stutz Co. -----.---.-..-.-.-...-...-.---.-.---.---_-345-1621

Boldt-Beocom Lumber Co. ..--834-116/-

!umber Co. ---..---.-..-..-....----..Dlomond 2-1451

Bonninglon Lumber Co. -----...--..----....Otympic 8-2881

Colif, Sugor & Western Pine .--.......Dlomond 2-1178

Donf Foresl Products, Inc. .-.-.--..------(lq 322-lgl1

Evons Producfs Co. -.--.---..--..-----...-.._------.533-4866

Georgio-Poci0c Corp. -..---.----..-..----..--.....--_.-.849-0561

Georgio-Pocific Corp. (Son Jose)-.......CYpress 7-7$CD

Golden Gote lunber Co. .....-.-...-....THornwall

Don L. Braley, division managgr of the south division for U.S. Plywood, died January 22. He was 49.

He was born August 5, 1917 in Akron, Ohio, but moved to Los Angeles with his family when he was five.

He started his career with USP as a sales trainee in 1938. He advanced rapidly and was soon made branch manager at San Francisco. He returned to Los Angeles in 1950 to assume the duties of branch manager in Los Angeles and in 1956 was promoted to division manag:er.

Mr. Braley was active in Hoo-Hoo and was past Snark of the Los Angeles Hoo-Hoo Club #2. He was a member of the Pacific Coast Wholesale Hardwood Distributors' Association (President 1964-65) and president of the Southern California Plywood Association. He was a member of Arcadia Lodse No. 547 F.&A.M.

He is survived by his widow, June N.

Braley; a daughter, Linda Braley; father and mother. Hallie R. and Mabel M. Braley; a brother, Jene Braley; two grandmothers, Cora Braley and Jane C. Walton.

Clifiord Wesley "Jefi" Brooks, 55, chief executive officer of Blooks-Dodge Lumber Co., died January 12.

He was a native of Kansas and came to California in 1928 and worked at the retail level in Dinuba. After several years he joined the Hayward Lumber Co. and remained with them until shortly after World War II when he became associated with Fred Thomson at Inland Lumber Co.

In the early 1950s he went to work for Hallinan-Mackin and remained with them until he and Jerry Dodge founded BrooksDodge in 1959. The firm will continue in operation, a company spokesman said.

He is survived by a daughter, Barbara Sue; a son, Stephen; two brothers, Fred and Steve; and two sisters, Rhea Hamilton and Maxine Crocker.

Henry R. Wills, buyer fot the Iumber and building materials department of Ed Von Tobel Lumber Co., Las Vegas, Nevada, died

D*lry and, Compary o Lumber

November' 12. He was 51.

A native of New Jersey, Wills was. a longtime resident of the Southwest. He was an avid outdoorsman, geologist and mining enthusiast and held many claims in the Nevada, Arizona and Utah area.

He is survived by his widow, Jean Wills; his father, Harry Wills of Redondo Beach, Calif.; his mother, Nettie Wills of Las Vegas; a brother, Howard Wills of Tacoma, Wash., and five sisters.

Walter P. Arnold, executive vice president of Koppers Company, Inc. and a company director, died suddenly at his Mt. Lebanon, Pa., home December 8. He was 63.

Mr. Arnold's career parallels the development and growth of the present Koppers Company, to which he contributed greatly. He died just two hours before the planned presentation of his 40-year Koppers Service Emblem.

Mr. Arnold is survived by his widow, the former Marjorie L. Solar, by two children, Mrs. Ttromas V. Eva of Upper St. Clair Township, and Mrs. Carl T, Johnson of Big Flats, New York, and three grandchildren.

Direction or Dilemma

Are you in a dilemma regarding a source of redwood?

Then turn to ARCO for dependable quality.