The California Lumber Merchant - February 1964

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LUMBER AND MAGAZ|NE OF

BUILDiNG ltlATERtALS THE WES/ _ SINCf i922

Associations and the Urge to Merge In This lssue

The lumber industry of the West has always been plagued by a rather considerable number of industry associations. -AU to; often these associations have spent their monies and energy in a fruitless, fratricidal battle thaf has done little good fo, tli. "o*- mercial efforts of their members. Other groupi spent their time duplicating each other's work. The sm"aller associations were often forced bv economics to work with a budeet so small that any possible effectiveness they might have had *uJ li-it"d.

It has often seemed to us that the obvious solution was the merger.of these competing groups. And recently we have seen some take the leap and have noted their effectiveness increase in direct proportion to their total membership and money.

Now, even while the benefits of a merger may be obvious to all,- including members of sometimes conflicting froupr, the very r_eal problems of a merger many times brin! 'sticky'problems that even the most enthusiastic merger advoca"te is liu.d put to sclve,

-A possible solution that can be applied in these cases was effected recently when the New York Lumbe, Trade Association and the Greater New York Lumber Industries" Inc. successfullv concluded a year oI trinl nterger. Much like a trial murriug", so to speak.

In November, 1962, negotiations to put the merger on a trial hasis-for a year were worked out so thai they couldfive and work side by side with a common executive direcior. Today" after ending the trial period, the two groups have successfully completed the merger.

But-the real point is not their individual gain. It is the pointin,

out of an avenue that ca-n lead away from industry' g.oup!

competing and lead towards unified groups that can'*o'.t i"

strength for common industry goals.

In his own incomparable way, Col. Bob Ingersoll spoke of Lincoln as follows: "He was educated in the University of Nature

-educated by cloud and star-by field and winding stream-by

billowed plains and solemn forests-by morning's birth and death

of day-by storm and night-by the ever eager spring-by sum-

mer's wealth of leaf, and vine, and flower-the sad and transient

Slories of the autumn woods-by winter, builder of home and

fireside, whose storms without create the social warmth within."

Some wise man has well written that Lincoln revolutionized the American manner of speaking and writing; that he did for our more to make simple style of expression. using few and easy words in such a way as to give them unheard-of power, than any other ' Anerican.

BY JACK DIONNE

had in the field. He replied twelve hundred thousand. When the questioner exclaimed in wonder at that figure, Lincoln gravely informed him that every time one of his generals took a whipping, always reported that they themselves weie outnumbered thrie io one. "I have to believe them," said Lincoln, with that twinkle in his eye, "And since we have four hundred thousand men under arms, and they have three times as many, they must have twelve hundred thousand."

But his greatness, ,fr" fr"r"fffry "nl *"nrt".r"ss that makes him grow even bigger as the years pass, was based on his entire lack of vanity, egotism, arrogance, and vengefulness. On the eve of his second election he said: "My gratitude is free from any taint of personal triumph. I do not impugn the motives of anyone. It is no pleasure to me to triumph over anyone." There speaks true greatness. Can you imagine one of our political leaders today saying such a thing?

Lincoln's sense of humor was immeasurable. Many true stories have been told on the subject. One day at the worst part of the Civil War, someone asked Lincoln how many men the Confederate

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Washington had much ; ; o.io'ut modesty that marked the character of Lincoln, although he lacked Lincoln's magic gift of self-expression. When he left his beloved Mount Vernon to take up the Presidency, he wrote: o'With the best disposition to render service to my country in obedience to its call, but with less hopes of answering its expectations."

"No nobler figure ever stood in the forefront of a nation's life," wrote John Richard Green. "Washington was grave and courteous in address; his manners were simple and unpretentious; his silence and the serene calmness of his temper spoke of a perfect self. mastery. But there was little in his outer bearing to reveal the grandeur of soul which lifts his figure, with all the simple majesty of an ancient statue, out of the smaller passions, the meaner impulses, of the world around him. It was only as the weary fight went on that the colonists discovered, however slowly and im. perfectlyn the greatness of their leader; his clear judgment, his heroic endurance, his silence under difficulties, his calmness in the hour of danger and defeat; the patience with which he waited, the quickness and hardness with which he struck, the lofty and serene sense of duty that never swerved from its task througb resentment or jealousy; that never, through war or peace, felt the touch of a meaner ambition; that knew no aim save that of guarding the freedom of his fellow countrymen, and no personal longing save that of returning to his own fireside when their free' dom was secured.tt

Answering a question: It was shortly after the death of George Washington that General Henry Lee, familiarly and afiectionately known to the army of Washington as "Lighthorse Harry," made an address to tho Congress, and it was then that he uttered the immortal description of Washington-"First in war, first in peace, and first in the hearts of his countrymen." "Lighthorse Harry" Lee was the father of Robert E. I€e.

Remember our big "R". It stands for RUSH as well as RocKpoRT and of course REDWOODI

You want fast action? our telephone is TWinbrook 4-g862, area code 707. when our phone starts ringing it's like a fire alarm,the way we spring to action.

You can rely on Rockport for Redwood at its very best, whatever the grade. And nothing surpasses Rockport's certified DryRedwood Bevel Siding and Finish.

Home Lumber Co. Wos

"No Plc,ce Like Home"

CAIIFORNIA TUMBER IAERCHANT

Be it ever so humble, this was Home Lumber's old "home" in San Leandro, Calif. The retail yard recently set up shop on a brand new 3lz acre, all-modern location in the downtown section of the peninsula city.

If

E\R\.A\D

tsOts \lEYER. owners of rr the newly-relocated Home Lumber Company yard in San Leandro, operate pretty much like any other heads-up father and son team. Home Lumber Company started more or less on a shoestring in 1946, and now, 17 years later, the company occupies an imposing 3r/z acre location with all modern facilities including two large warehouses and an excellent store for both the builder and walk-in trade.

But there is a little switch in the story here. Bob Meyer started the business and his dad joined him as a partner a year later. And we don't believe we're hurting anybody's feelings here because during our lunch with this affable pair of lumbermen it was apparent that Henry was just as proud o{ his son as IJob was o{ his dad's impressive lumber career. But let's start at the beginning.

Henry Meyer was born in San Fran' cisco in 1887, and started his lumber career with the old Sunset Lumber Company in Oakland in 1910. He probably didn't realize it then, but Henry was about to enter a 36-year association with another widely-known lumberman, James Tyson.

As the years slipped by, Henry worked his way up to manager of the Sunset or' ganization and was then sent to .Wilming' ton to run Consolidated Lumber Co., an' other Tyson enterprise.

Meanwhile, Bob was attending college and working part-time with the Oakland Lumber Company, another name that has faded into the past. After graduation Bob began full time duty with Oakland Lumber, but then came WWII and an entirely different type of employment.

Prior to Rob's war duty, Henry Meyer returned to Oakland to manage Sunset Lumber Co. And that's where he was when Bob returned from the war, equipped himself with a modest GI loan, and went into "competition" with dad by opening a retail operation at 14511 East l4,th Street, San Leandro.

The business prospered and a year later.

(Continued on Page B0)

Top left (L-R) Home Lumber Company's father and son team, Henry and Bob Meyer. Top right, view of Home Lumber's new operation. Note large parking area and drivethru warehouse adjoining the store for all weather loading. Facilities include this pole shed below) constructed by Economy Building of San Jose. Center left, Home has entered the builders hardware field in a big way as evidenced by this display area. Center right, manager Bob Jantzen shows-off Georgia-Pacific paneling display. Lower left, here's office manager Walter Alvarez and Henry beaming over the books. Lower right, Armstrong oeiling tile display, right where it belongs, up on the ceiling.

scoRE With Bull's Eye Buying !

Up your average on sclling specials largc or difiicult jobs. Learn about Fountlin Bull's Eyc Buyingl Start with a phone call to LUdkrll'3-1381. One of our Bull's Eyc lurlber specialists will aim your rcqr.rirenrents for inrnrccliatc action. A quick check with our nrarket lnulysis centcr rvill answer whether your order can be filled fronr our cxtensivc yard resources, lumbcr on the way, or fronr stock scheduled for carly nrill shipment.

(;tI WfIAI YOtl U/ANi !Vt1ti\.1 \r-)iJ liiANl ii_Once orderec.l. your load gcts top priority treatntent front a wholesalc organi- zation thlt has becn kccping its prontises for over 30 years. Among our luntbcr spccialists are nten rvho have opcrutccl rctail yards, supervised construction projects and been responsible for

completc forestry vcntLlrcs so they know their business and yours. Back this with unusually good yard facilities, a convenient location and you have a winning hand. Next time you get the range on an order for Douglas Fir, White Fir. Redrvood. Spruce. Henrlock. Wcstcrn Red Cedar or pine ...c'all rr.r'. Wc are also happy to supply Lan.r-Loc Timbcrs ancl Lam-Loc pecky Ceclar on short notice Soltl 'l-lrrouph Lumber Deuler.s Onlt'.

Golden Anniversary Celebration

For Maior Hardwood Distributor

for customer service. The operation is fireproof throughout. Located at 1900 East lSth Street, Los Angeles, American's distri' bution yard is near the freeway system, permitting fast delivery and pick-up service to every community in the Southern California area. It is also just minutes from the Long Beach and Los Angeles harbor area in handling the extensive import and export shiprnents of both domestic and foreign wood products.

American Hardwood Co., Inc., a pioneer Los Angeies wholesale lumber firm, this month celebrates its 50th anniversary o{ continuous operation, it has been announced by C. R. o'Bob" Taenzer, president of the company.

Established in l9I4 by E. E. Taenzer and Charles M. Kellogg at the corner of l4th and Alameda Sts., American Hardwood has shown a steady growth with the rnetropolis of the west.

E. E. Taenzer actually established the wholesale lumber concern back in 1BB8 in Memphis, Tenn., where Kellogg returned one year after the fledgling company lifted the business venture ofi the ground near the Southern Pacific railroad tracks on Alameda St.

Now-half a century 161s1-[rnslican is one of the leading hardwood distributors in the southwest. An expansion necessi' tated a move in 1919 to a five-acre concentration yard two blocks away from the firm's present modern complex.

Following a devastating fire in 1956 the plant was completely rebuilt, including modern new offices, warehouse facilities for more than two million feet of dry stock storage and a new custom planing mill

Followine the death in 1929 of E. E. Taenzer, the founder of American, Bob Taenzer assumed the chief executive post and his brother Milton became executive vice president. The two brothers main' tained a close relationship until the pass' ing of Milton in 1960 in Hong Kong, while on a world cruise.

The administrative stafi assisting Bob Taenzer, president, includes F. H. Taenzer, vice president; William C. "Bill" Moore' treasurer, and Carl Johnson, vice president of sales and operation.

It requires 12 mobile units of equipment and two lift trucks to keep the operation in high gear, along with 40 full time employees.

American Hardwood has continued to make steady progress right along with Los Angeles and Southern California during its half century of operation.

o'American Hardwood became one of the first subscribers to the Calilornia Lurnber Merchant when Jack Dionne founded the magazine in 1922," mused Bob Taenzer. "We have been associated with the mag' azine for more than four decadeso" he said. CLM salutes this pioneer hardwood lum' ber organization on their 50th anniversary.

Top photo, view of American's main shed at their yard at 1900 East 15th St., Los Angeles. Center left, loading crew readies another carload for shipment. Center right, American's "big three", [-R) Carl Johnson, Bob Taenzer and Bill Moore. Bottom left, another truck load of hardwood moves out of the yard. Bottom center, a view of the firm's inventory in their dry dock shed. Bottom right, rising like a rocket ship about to be launched into space is the yard's waste disposal unit.

OOIVGRATI]LATIOIVS Uou'ue just turned, ouer o new leuf

We thank you. Topper thanks you. It's really all the same. You see, Topper stands for California Pacific Sales Corporation and the finest Redwood in the land. He's our symbol. Of tough to beat prices for our quality and service. You'll note, he's a mighty big man. So big, that in order to save room for a few well chosen words, we've had to substitute his purple hard-hat. Topper doesn't mind. We trust you won't either. Just remember, whenever you see the purple hard-hat, Topper's nearby. So's everything he stands for. Four of them are listed below. Check 'em please!

48 ltour deli,uery 4.5 mi,lli,on board feet di,rect raill

At the most! That's right! Delivery is often the same day you order. Our system isn't particularly unusual. It's just plain practical. Our competitors say we take the easy lvay out. And maybe we do. But we find it a whole lot easier rvorking your order.gf o.r.rce,.than making excuses later. Why don't you order the easy way. Orddr Redwood from Cal-Pac.

Four and one-half million. +,SOO;OOO. No;matter horv you write it, our large yard spells "advantage" to our Redwood customers. Means they get what they order today, right nou'. Gives our customers the advantage of getting orders filled no matter rvhat size or. grade. Actually, it's like having 4.5 million board feet of quality redrvood right in your own yard. It could save you a sale.

Here's another advantage. Direct mill hookups guarantee Cal-Pac a reliable source of top grade redrvood. It's a good combination. Quality and quantity. We don't mean to say lve're:thri only company with this advantage. But eoupled rvith our many otherq lve.have a combination that can't be beat. Give us a ring and see for yourself. You'll find it pays.

Saves a lot of trouble as rvell as sales. For both Cal-Pac and their customers. Go ahead: Order a hard-to-get size and grade. Chances are you'll have it rvithirl hours. No rvaiting trvo and three rveeks. No special chaiges. Not rvhen. you order from Cal-Pae. Why? Because rve maintain a complete variety of the finest redrvood available. Finding it tough to fill an order? Order Cal-Pac.

Oakland Hoo-Hoo Club 39 held its an' nual Christmas party benefit for the California School of the Deaf at the Villa Peluso in Oakland, Monday evening, December 16. The benefit dinner also shattered recent club attendance records with several old "stray" cats in evidence and lending their support to the worthy cause.

Aside from the light side of the meeting-cocktails, dinnero door prize drawings and after dinner hijinks-the main purpose of the annual get-together is to raise enough money to see that the many un-

Annual Oakland Benefit Party

CAITFORNIA LUIIBER'$ENCHANT

derprivileged kids attending the school re' ceive a decent Christmas. Without Club 39's annual check to the school there would be no Christmas for many of them. On hand to receive the club's check from prexy Bob Bieleck was Dr. Hugo SchumLoff, director of the School for the DeaI, who spoke briefly on the activities of the school and outlined how the club's money was spent.

Club 39's next big social event will be its Annual Ladies Nite with dinner and dancing at Castlewood on l'ebruary 21.

It was all in fun and all for a good cause at the Oakland Hoo-Hoo Christmas party, and lots of old stray cats were on hand. Enloying the vittles are (top left, L-R) Bud Kinney, Gran Geisert, John Lowe, Jim Hendrick and Lew Godard. Fore to aft lined up at the trough (top right) are Bill Lowe, Wendell Paquette, Ctrarlie Wilson, Bill Johnson and Tom Jacobmen. Center row, left (L-R) are Joe Perry, Jotrn Herrera and Dave Jopes. At center (L-il, John Pearson, prexy Bob

Bieleck (at mike) and Diablo Valley's Jim Mc0lintock introduce to the group one of the youngsters from the School for the Deaf. At right is Paul Ward. Affable trio bottom row, L-il is Pete Hurd, Walt Hjort and Paul Gaboury. Back to back (at center) are Ray Tierney (left) and El Werthman. Group of contended cats (bottom row right, L-R) includes Jack Koepf, Bob Macfie, Bob Perry, Ralph Boshion and Bill Elledge.

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Bay Area Group Forms To Promote Cause of Wood

I n ecuon program promoting the use A of lumber and wood products in the San Francisco Bay region became a reality when the Bay Area Wood Council was formed at an organizational meeting at the Clift Hotel in San Francisco on Jan' uary 8. Bay Area counties included in the new Wood Council are San Francisco, Marin, San Mateo, Alameda, Contra Costa and Santa Clara.

The formation of the Bay Area Wood Council was greeted by local lumbermen and trade officials who noted that attempts to promote the cause of wood had previously been carried on in a "hit and miss" method, each county contributing to the cause, but working independently and in many cases with a voice too small to be heard.

The Council will be governed by an 18man board of directors. three men each from the following industry groups: manufacturers, wholesalers, retailers, millwork manufacturers, plywood distributors and trade associations. Board members will be chosen so all 6 Bay Counties will have appropriate representation.

Al Bell, of Hobbs Wall Lumber Com' pany, was elected president of the newly formed non-profit organization, and Bud Hubbard, Hubbard & Johnson Lumber Co., was named vice-president. Jack Ford, Tarter, Webster & Johnson, Inc., will serve as treasurer, and Neal Pinson, National Lumber Manufacturers Assn., will be secretary of the council.

Other members of the l8'man board include: Stan Murphy, The Pacific Lum' ber Company, and Pierson Plummer, Union Lumber Company, representing the manufacturers; Vic Roth, Triangle Lumber Co., and Knute Weidman, representing the wholesale industry; and Bob Gehring, Service Lumber Company, and John Pearson, Pearson Lumber Co., in the retail group.

Members in the millwork category will be Arne Pederson, Pederson & Arnold Planing Mill; Charlie di Cristina, J. di Cristina & Son; and Al Weikert, Pacific Mill & Fixture Co.

The plywood members include Mike Berni, U. S. Plywood Corp.; John En(Continued on Page 90)

LMEA's Bob Cassel (top left), Bay Area Wood Council's newly elected president Al Bell, and LMEA's Jack Pomeroy. NLMA's Neal Pinson (lower left) and John Fies, and Frank Billings of California Pacific Sales. At Top Right: Billings, Triangle Lumber's Vic Roth, Bud Hubbard of Hubbard & Johnson and Bob Cassel.

Lower Right: Pomeroy, Palo Alto wholesaler Knute Weidman, Bob Gehring of Service Lumber, Mike Berni of U. S. Plywood, TW&J's Jack Ford, and John Enright of San Jose Plywood & Lumber. The newly formed group plans a real action program of wood promotion in the 6'county San Francisco Bay Area.

R. TAENZER president

WILLIAMC. MOORE vice pres., treasurer

CARL E. JOHNSON vice president

I" H. TAENZER vice president

U'T-'ar{CE

TOL

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LO,

CEL

-, LU -LOSE H STAYr'PAK Cilfrl-'PREG i TOT = r

)ou know?

Oar industry's quest for new products is creating

I a lumber language of tecbnical terms. Tbey're

Forest products research is contributing its mite to the growth of the English lan' guage as well as to science and technology'

Among the 45,000 or so o'entries" in the much-discussed Webster's Third New International Dictionary are terms coined at the U.S. Forest Products Laboratory at Madison, Wisconsin, for wood components, products and processes. That the editors combed publications of the national laboratory maintained by the Forest Service, U.S. Department of Agriculture, is obvious from the definitions.

Ever wonder what impreg is? According to Webster, it is o'wood impregnated with a resin so that face checking is reduced and compressional strength and hardness, electrical resistance, and resistance to mois' ture, acid, and decay are increased."

This may not be quite so technically rigid as the FPL scientists would prefer; but it does, they agree, give a pretty good summary of the product and its properties.

The same holds for comPreg, a com' pressed and densified form of impreg; and papreg, which consists of paper sheets treated with resin and bonded together to make a plastic laminate.

Staypak, another of the so-called "modifred wood" products developed at FPL, is also a newcomer to W'ebster's, where it is defined as "wood densified by pressure and heat and stabilized by its lignin content with no added resin."

Dr. Alfred J. Stamm, veteran FPL phys'

ical chemist who pioneered in research on wood structure and properties and methods of curbing shrinkage and swelling, was the developer of impreg, compreg, and staypak-and coiner of the terms. All are now in common commercial use as die models for automobile body parts, dies and molds for metalworking, electrical control equipment, radio and radar structures, picker sticks for textile mills, door handles, and numerous other applications.

"Hollocellulose," a term inv6nted by another FPL chemist, Dr. George Ritter, has been incorporated in Webster's Third, which defines it as:

"The total polysaccharide fraction of wood or straw and the like that is made up of cellulose and all of the hemicelluloses and that is obtained by removing the extractives and the ligning from the original natural material."

Dr. Ritter intended it as a collective term, and the definition carries out his intention.

Then there is 'osemichemicalo" a term for a pulping process developed at FPL and now in wide use throughout the world. TheThird defines it as o'cooked verylightly by any of the chemical processes to give increased yield but less pure fiber."

The greatest application of semichemical pulping has been for hardwoods. Until the process was developed, only softwoods were considered suitable for chemical pulping and hardwoods were very little used except as filler pulps in book paper.

'oMoisture meter" gains a place in the Third as "a device for determining the percentage of moisture in material( as timber....)." D.. Stamm originated the concept and M. E. Dunlap of FPL developed it for use on lumber.

Some words have undereone revisions in definition as to their foreJt products application. For instance, the Second (1934) edition defined "catface" as o'a blemish in wood caused by a partly healed scar and appearing on implements as 4 rough small depression."

In the Third, catface has become ooa partially healed scar on a tree or log." FPL researches adopted this meaning to describe catfaces on logs as guides in log grading, and W'ebster picked it up.

Other terms making their bow in the Third include "compression {ailure," o'compression woodr" "tension wood," ttdelamination" (of plywood), and "interlocked grain."

"Dimension" gets recognition for the first time in its application to dimension lumber (2 to 5 inches thick) and furniture dimension stock, which is hardwood material cut to special sizes for manufacturerst requirements.

All in all, the FPL scientists are satisfied with the recognition accorded their contributions to the Ianguage. And they're busy now cranking out new ones for the Fourth editio-

IIow lnon! of tbae lumber rwrds do

tbe interesting by-prod.uas of a continuing"

rerearcb for ncw prod,uctt for yu to sell.

THE NEW LOOK IN EXTERIOR DOUGTAS F'R S'D'NGI

PNCSIDE

Combining the beauty of natural grain with the economy and versatility of Douglas Fir plywood.

cLovERrrArJE PLYwooD coMPArvy / speciotdsls in Douslas

/ p.o.Flox

The California Lumber Merchant Plan of the Month

by HIAWATHA ESTES

These excellent house plons ore for sqle os ore Mr. Estes populor plon Books. Mony retoilers olreody sell or provide his Plon Books qs o customer service of proven populority. Mr. Estes house plon column oppeors in mony publicotions in the West. Use the coupon on this poge for informolion without obligoiion.

|flHE rerury wrrH A LrMrrED building budget will find much I - to recommend the selection of this simple but handsome rectangular house. The exterior is attractive from all angles and will meet the most exacting tests for good modern design. Most garage walls facing the street add very little to the overall appearance of the house. To eliminate this problem, board-onboard vertical siding plus stone veneer pilasters harre been used here. The pilasters are framed between vertical wood members. Low stone planters are located at each side of the garage wall.

The plan is so arranged that traffic will flow in and out oI this house very easily. From the roofed porch, the front door opens to the entry. A guest closet is provided so there is no necessity of piling guests' coats on a bed in one of the nearby bedrooms.

Just off the entry is the dining area and kitchen. The dining space is well lighted and only partially separated from the kitchen by cabinets.

Retoilers! As o Service lo Your Cuslomers

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Perhaps nothing in the entire plan will give you more spacecreating flexibility than today's built-ins and this kitchen has all of them plus a wide floor to ceiling pantry and broom closet.

The rear living room that gives desirable privacy and a view of the rear yard personifies elegant living. High windows on each side of the wide fireplace provide ventilation and sunlight without interfering with furniture arrangement. Sliding glass doors lead directly to the patio. The spacious patio together with the living room form a delightful area for indoor-outdoor living.

A forced air furnace opens onto the short bedroom hall as does a linen closet. If additional storage space is desired, the furnace could be located in the garage next to the kitchen wall.

How many homes of this size offer a private bath off the master bedroom? This has been accomplished at a small additional cost due to the location and arrangement of the baths.

This month's plan is an excellent example of how to achieve spaciousness in a small house.

order any combination of these 1g different ha,rdboards frorn your Weyerhaeuser representative

Just about anything your customers need in hard- streamlined with one order, one invoice and one board, Weyerhaeuser makes. Check the list above. source of supply.

Generally these panels are available on com. From a few panels to a car load, you can order bined orders with other Weyerhaeuser building any combination of Weyerhaeuser hardboards from materials. your nearby distributor or distribution center.

Consolidated buying saves you money on freight. Or if you would like additional information, write Reduces handling time. And your accounting is us at Box B-32, Thcoma, Washington.

1. Standad Weytex

2. Iempered lVeytex

8. Weycon

4. Weytone Garage liner

6. Weytone Plank Paneling

7. Standard Perforated Weytex 8. Iempered Perforated Weytex

9. Peilorated Weytone

1(}. Vee erooved Block Pattenr 11. Vee Groove Plank Pattern 12. Deep Striated

18. "U" Groove

14. Shallow Striated

16. "U" Groove Shallow Striated

16. Prime.coated Tempered Weyter

17. Prime.coated "U" Groove prtme.coated "U" Groove

18. prime-coated .,U" Groove 19. Weybase Shallow Striated

Hoo-Hoo-Ette Santa Season Annual Party

flNn r.oNr unrr and nearlyv half a hundred lumberjills from northern California met in San Francisco for the An' nual Christmas Party staged by the sponsoring San Francisco Hoo-Hoo-Ette Club No. 3.

And who was that one man? Why the piano player, of course' He is Keith Holtz who provided the music for the big Christmas Carol session that followed the special dinner.

The festive Santa-season party is an annual affair the Hoo' Hoo-Ette Club 3 has for it's members and their guests.

The Hoo-Hoo-Ettes, a sorority made up of girls who have jobs in the lumber industry, held their meeting at Torino's Restaurant.

DOMINGUEZ FACILITY

2346 DEL AMO BLVD. DOMINGUEZ, CALIF.

s2-ACRE LOCATION

for Cqr Unloqding, lumber Hondling, Resowing, Groding, Sorting, Air-Drying, qnd Storoge Open or Under Cover.

Corner of Del Amo Boulevord qnd

- Alomedo Street, neor the Son Diego, Long Beoch ond Hqrbor freewoys. Custom focilities include 240-foot sorting toble, high speed self-centeringresow, dry sheds, 20-cor Pocific Electric rqilrood spur, B-ton copqcity lift trucks, groders, tollymen qnd lumber hondlers. Limited office spqce ovoiloble.

CollFAirfox 8-3557 or SPru ce 5-1728 for price quototions on Cusnm Seru'ices

-:

President Ann McKay exchanges gifts with Betty Jones (top left). At top center, Sally Haddox, Bunny Bidwell and Lucy Lipe. Julia Marbach and Phillippa Lomonaco at right.

0pening gifts {lower left) are Min Wick[4d and Jo Galloway, M,arie Bacigalupi at center. Under the banner at right are (L-R) Tilo Trethewey, Ray Dolsen and Erika Longson.

Kvolheim Mochinery Compony

Artesio Door Compony mointoins c huge fleel of Prefit Unit trurks providing YOU with foster delivery

Arfesio's new "Colloner" #ZZS Door Sizer Units

Mitchel Mochinery Sonder

Loading Redwood log for journey to mill site

Forests shroud miles of narrow road as rig winds way toward mill.

How many products frorn orre log of Reduood? You might as u-ell a"k. horn. many chips from a load of logs? Redwood has. in thc past [elr 1.ears l,errrme er.r.rr more the "versatile wood." W*hether the rnen and processes pictured here are awar.e of the countless. arrd quite often. surprising applications of their finished produt:t. is ,l,rrlrl[ul. For,.r,.n the lledrroocl "markett,rs" have dif{it,ult_v in keeping pace u,itlr lle<lwoori's race ltri n"ru ,,..1. anJ markets.

Oertainly not many rvoods lroast such arr array of talents as ltednood. Practical as well as decorative. this r.omantir. product of California's rrorllrern forests corrtinue. to impre-ss with versatilitr- and sales \-olume growth. Rather than tire 1'orr with an inrpre-s-sive but verv ertensir-e list of these uses. we thought a tour through a Redu.oorl oriented home might more elltertaininglt. present them lo !orr. Here's r.r hat a lelt logs, like those pictured on this page r.oultl rlo. You'll have to use imagination.

The "Redwood Home" is afforded priracl' by a beautiful, yet practical Redwoocl fence. As we enter the front yard, the gate swings easily on its hinges. The highty

,aryest

warp resistant u'ood has escaped the usual fate of gates. The front vard. with its gen('rous use of Redu.c,od hoxed foliage. frames a contemporarv home, paneled in 8,, Redwood siding. The home's interior is graced lrv many attractive Redwood items. inclurline a chest, a small table, and a combination den and play room which is entirelv paneled with stained Redr+ood. The trar.l yard makes use of the flower boxes as doe. the front. Poolside decking provides safety. sunning, and savings. An imaginative patio. its multi-colored concrete squares separated by lledwood. ofiers its suests comlortable Redwood furrriture a- rnell as a corerecl rest area. Though hardly noticeable, a naturally rot-resistant Redwood retainins wall protects the garden from the slopins

(Continu.ed on Page 87 )

Ve wish to thank Cal-Pacific Sale.; Corporatiott lor the use ol titese fn,, photographs ol their Arcata and Blue Lake mills.-Editor.

Preparing log for initial cuts (above) then off to sorter (below)

Spectator watches as trimmer plays precision tune with individ.rally operated hydraulic trimming saws.

JAMES REDWOOD specicrlizing in ...

THE I.NTERNATIONAL HOO-HOO ADVTSORY COMMITTEE

A Drama in Ibree Acts

Scene: The Orchid Room, Sherman House, Chicagon Tuesday, Jan. 14, 1964.

Cast: Executives (or their appointees) from all the major Forest Products Associations, invited and hosted by Hoo-Hoo International.

John HickeY, Toronto, Snark

Bob Holder, Milwaukee, Executive Assist' ant

Al Bell. San Francisco, Committee Chairman

Act '1 : Morning

Spent in discussion of Hoo-Hoo's potential for local level promotions. Curtain goes down on agreement by all hands to cooperate in developing tools and ptogtu.. for local Hoo'Hoo club use with distribution and dissemination of information by International Hoo-Hoo.

Act 2: Lunch

Script not for publication in a family magazine'

Act 3:. Afternoon .: .

Scene I: Agreement on perrnanent committee organ' izition with Bob Holder, Secretary and Al Bell, first Year Chairman.

Scene 2: Discussion (which resulted in appointment of Committees to recommend action) on need for a National Wood promotion slogan, emblem, Poster, etc.

Scene 3: Continued discussions (resulting in active Committee appointments) to furnish kits, programs, oohow-to" plans, etc' to HooHoo for local level Promotion.

Scene 4: Agreed to meet next in Portland on May 2, in conjunction with the National Wood Council, and to continue to mesh programs and activities with this organ' ization.

The curtain goes down amid applause for the conception of a program designed to assist all Hoo-Hoo members desiring to cooperate in a program for Wood Prornotion' ;

FHA Reloxes ProPosed Regulotions

New fitle I home improvement rules issued by FHA are softer than anticipated. FHA dropped the idea of requiring a borrower to sign a completion certificale in the lender's office on loans up to $Z,OdO. The present handling is unchanged except that now-those *ho .ig., the applicant's note to the lender must sign completion certificates.

Other changes, effective now, permit the financing of more than one kitcien in multifamily structures, and the financing of patios without their being required to be roofed.

The new rules also require a debtor wbo occupies the property under contract for deed or lease, to get the approval of the con' tract seller or lessor for the improvement. han applicetions must include a copy of the contract'for the work.

RAII. SHIPME]II

IRUff 6 INilHR SHIPl-ltllT

Dependobility hos olwoys been synonymous with Dont; ond these ore the men who prove it every time they write up your order.

Coll ony one of the 4 "D" men pictured obove fqr mou ldin gs, m illwork, cuf-stock, lumber o nd plywood.

/ These "D" men ore of your I service to dispotch orders for '' lunrUer ond speciolty prbducts.

Products, Inc.

Dont feolures corlood or truck ond troiler deliveries of true quolity Ponderoso Pine, Sugcr pine, White Fir, Douglos Fir, Hemlock, cedor ond spruce from prime sources. Indentified in our leoding lines qre: white swon lumber co. . High sierro Pine Mills o Meodow volley Lumber co. . Tohoe Timber co. of Nevoda o Dont Foresl Pioducts, Inc., Redding, corifornio. f)a.nt Forest

855 Santa Cruz Avenue, MenIo park, Califor'ia Phone 321'06,20 (Area Code 4fS) Telerype:' 4tS,4g%gWI 4_9"^,erey Of f ice : Jerry Fernan ilez 65f Cannery Row, Phone gZS-254i (Area Code 4OS)

Frank Morrisette

You ca,rr- detrrend utr)on all of ttrerqk. . these Dedica,ted(}Men . .,.

Jerry Wilcox

FEBRUARY

San Joaquin IIoo-Hoo Club

3l-February 1, Ladies and Guest Dinner Dance, Ft. Washington Country Club. Reservations requested.

Forest Products R*earch Society-February 3-4, Winter section meeting. Salem, Oregon.

Imported Hardwood Plywood Assn-Februaty 5-7, Eighth Annual Convention, Kona Kai Club, Shelter Island, San Diego, Eric 'Wagner, presidenL

Los Angeles Hoo-Hoo-Dtte Club 3-February 10, Company Night' Hollywood Roosevelt Hotel. Reservations requested.

San Francisco Hoo-Eoo-Dtte Club 3-February 11, dinner mee'ting' Torino's Restaurant

Santa Clara Yalley Eoo-Ifoo Club l?G-February 13, dinner meeting, Berry Farm, Santa Clara-

Sierro-Cascade Logging Conference-February 18-15, includes logging machinery show. State Fairgrounds, Sacramento, Calif.

Los Angelee Eoo-Eoo Club ?-February 14, Valentine Dinnerr Dance. E\rtertainmenb food and da,ncing at General Lce's' 3?6 Gin Ling Way in Chinatown

Lumber Merchants Asen. of Northern California-February 17, Art Hood Workshop, "Mathematics of Net Profit Control", Ca'bana Hotel, Palo Alto.

Sacramento Eoo-Hoo Club l09-Fcbruary 19, dinner me,eting, Country Club Lanes.

Dubs, Ltd.-February 21, monthly tournament, San Jose Country Club, Leo Cheim, Jr., host.

Oakland Hoo-Hoo Club 3$-Februaty 21, Annual Ladies' Nite and dinner-daace, Castlewood Country Club, Pleasanton.

Small Business Administration-February 19, "How to obtain money for business." One day workshop at Jack Tar Hotel, San Francisco reservations required.

'tAARCH

San Franclsco Hoo-Hoo Club 9-March 3, "Grade Standardization Part 2'WPA conventioners welcome, Leopard Cafe, 140 Front SL, 6:30 p.m., Lew Godard, Larry Owen and Chuck Dickenson chairrnen.

Western Pine Association-March 4'6, Annual Convention, St' Francis Hotel, San Francisco.

San Francisco Hoo-Hoo-Ette Club 3-March 10, dinner meeting, Torino's Restaurant.

American Forest Products Industries-March 14-16' trustees meeting, Hilton Hotel, Portland, Oregon.

Oakland Hoo-Hoo Club 39-March 16, St. Patrick's Nite' Villa Peluso.

APRIT

Northwest Hardwood Association-April 3'4' Semi-annual meeting' All who are inter.ested in native hardwoods are invited' Hotel Gea.rhart, Gearhart, Oregon.

Forest Products Research Society-April 9-10' Spring meeting of the northern California section. Ilotel Mark Hopkins, San Francisco.

Lumber Merchants Aesn. of Northern California-April 19'21' 24th Annual Convention, Ahwahnee Hotel, Yosemite National Park.

Redwood Firn Reveals New Distrihutor

. 'owe are pleased to have been selected to ,t, represent Willits Redwood Products Com' pany," enthused Jerry Essley, vice president

The Essley organization was established more than a quarter century ago to service ' retail dealers only in California's southern counties. '

Willits Redwood Products Company was established at the close of World War II by Russell Ells and Harold Robinson who ortu-. ganized it into one of the most efficient redf*o iood ,"-unufacturing plants of it's kind in the west. From a small beginning Tfillits ' has grown in stature annually. The company runs itos own logging operation north of

(Continued on Page 88)

The sheer size of the D. C. Essley operation can be seen in Part in the top right photo. The tremendously deep Yard, now also representing Willits Redwood Products, extends out of eyeshot in the picture. That's Dee Essley at top right. Jerry Essley (top center) and Wayne Wilson (directlY below) work in conjunction at the big yard, lo' cated just outside Los Angeles proper. The racked lumber in Photo is typical of the Plan ning, organizatien and size that enables the firm to move any order with remarkable soeed.

s.N Reduces cost per thousand. N Stacks lumber quickly.

Automatic course diuider and chain lumber euener prouided at no additional cost!

One single driue operates both the stacking carriage and feed chain.

The Moore Uni-Pac Lumber Stacker is designed for your mill. Contact us for additional information.

A iloDERlf TIECHA]IIZED TUTIBER STACKER

PERSONALS

Bay City Lumber Company's Len Landis spent a mid-January week in Las Vegas on business (no biz like show biz?).

Bill Grieve, head of BMD and vice-president of NBMDA, spent a chilly week during early January on BMD and association business.

Len Crofoot, westetn ply'wood executive, and Mrs, Crofoot, on a business and pleasure trip last month to Boise, Idaho and Phoenix, Arizona.

Bill lloagland, headman of Quality Mill, ,and his family spent part of December and January touring Mexico.

Ken Conway, Los Angeles redwood specialist, got caught in the rain in Eureka last month, Ken is covering the waterfront for Alcata Redwood Company in Southern California.

Ilob Hoover, genelal sales managel' Pacific Lumbel Co., a t'ecent visitor to his home base in San Marino.

Louis Monyhun, Southern Califolnia Machinety Company executive, returned from a trip to Louisville, MississiPPi.

Dave Lashley and Bill Stuart Lashley Lumber, Inc., La Canada and their wives visited the Al Thrasher Lumber Company complex at Calpella and Elk, California. A party was held at Ukiah by Thrasher for' mole than 300 visiting wholesalers during their stay.

Harry Lev, Lev Lumber Co', Inc., just back from a twd week sweep of the W'est' says he is turning around to take ofr for a thiee week business/pleasur€ go at the East.

Earl M. Bleile. Sacramento lumberman, and his wife cruised the South Seas for six weeks on the S.S. Monterey' Ttrey made stops in Australia, Tahiti, Samoa, Fiji and Hawaii.

Ralph D. Russell, president of Consolidated Lumber Co., and his wife, recently visited his son Dr. Robert D. Russell and family of Stanford University. Dr. Russell is on the university faculty.

Jean Thomas is recuperating at home folIowing a sojourrr at Alhambra Hospital last montfi. Jean is keeper of the books at D. C. Essley & Son. Glad to see you back, Jean.

Lil Kotler, Berkot Manufacturing Company keeper of the keys, made a sightseeing iour of Mexico in less than one week last month. The short vacation was made with a travel group that operated on a tight time schedule.

Al and Marge Bell spent the latter part of January in Ilawaii where the Hobbs Wall exec checked out the intricacies of the hula and other interesting bits of island lore.

Ilugh Pessner visited West Coast Timber Products accounts in the southland during late December.

Leo Hulett, vice president sales, Willits Redwood Products Co', a recent visitor in Los Angeles.

Joe Petrash, popular southerrr California wholesale lumber salesman, has joined the staff of California Pacific Sales Corp., and will cover dealers in the Orange, Riverside and Los Angeles counties. Joe has spent many years in redwood sales in the southland.

Walter Koll, pioneer southern Califomia mill operator and his wife returned from a five week 'Round America tour. They visited New York City, North Carolina, Miami, New Orleans and way points on their extended travels.

Al Wahl, vice president sales, Consolidated Lumber Co., attended the 20th annual convention of the National Association of Home Builders in Chicago during December. He reports the below zero weather in the rvindy city made "Sunny California" mighty pleasing when he arrived home'

Ed LaFranchi, former Bay Area representative for Hedlund Lumber Sales, has rejoined Eureka Mill & Lumber So.

Victor Wolf. owner of Western Forest Products of San Francisco, announced the association of Jim Gater with the firm. Prior to joining Wolf, Gater had been with E. A. Padula Lumber Co. and Gamerston & Green Lumber Co.

Lavoy and Walter Thode, Thode & Sons Lumber Company, Oroville, treated themselves and their families to two weeks in Hawaii during the holiday season.

Leo La Plant, forrnerly 18 years with Fiberboard, has joined Wholesale Building

(Continued on Page 91 )

Protect now against costlY damage from termites or decay. Build foundations with McCormick & Baxter lu mber, pressure'treated with Boliden Salt or Penta. Complete dry kiln facilities are also available.

ATLAS LUMBTR

COVERS THE MARKETS OF THE WORLD

for dorne$ic and, imponc.d IIARDWOODSall spciss custom, milling facilitier and a modcrn, yrd witb com,plew invmtory Sugar & Ponderosa Pine

old-Growth Douglas Fir . Alaskan Yellow Cedar Wlnlcsalc Onb!

FIRST CALL HOBBS WALL

for wholesqle redwood, pine, fir, hemlock, cedqr ond spruce

Exotic Joponese Plywood Goining Strength in U.S.

Japan's fast growing hardwood plywood industry plans to con' centrate on two major U. S. market areas during 1964: (I) in' creasing efiorts to sell more of its quality Lauan and (2) con' centration on its exotic native Japanese hardwoods' Yosuke Kawahara, Japan Hardwood Plywood Manufacturers' Association in San Francisco, notes that Japanese hardwood plywood exports to the LI. S. last year exceeded $53'7 millionF.O.B. Japan--placing its retail value at well over $100 million.

Outlining current plans for an intensified marketing campaign in the U. S.o Kawahara stressed these points:

l. "While hardwood plywood from Japan provides relatively little competition to the U. S. product, there is increasing compe' tition from plywood originating elsewhere in the Far East-pri' marily the Philippines, Korea, and Formosa.

2. "Greatest competition is coming in the field of Lauan ply' wood, made in Japan of Philippine mahogany prbcessed in rotary cut, V-grooved and plain grain, and employed primarily for natural finished interiors. Areas from which Japan originally obtained raw materials are now increasingly producing their own plyrvood. To compete, the Japanese sources have determined to concentrate on quality which they believe to be superior to that of all competitors.

v3. "'Io maintain top quality, the Japanese manufacturers-in cooperation with official agencies-have instituted revised and heightened standards of quality production and control. Only plywood meeting advanced standards is permitted to bear the JPMA stamp (in English) certifying passage of tests and inspections covering the basic raw materials' uniformity of finish and construction. Producers plan to stress immediate availability of high quality, attractive and freguently rare hardwoods; with stronsest interest in Lauan followed bv Sen. Birch. Elm. and other exotiJ wood grains plus extensive ur.'of l/8" and 3/l6t'Lauan for the flush door industry and the furniture trade for cabinet backs and drawer bottoms.

4. "At the same time, the Japanese makers are also concentrat. ing efiorts on plywood made from their native woods. Those include Sen, Birch, Shina, 'Iamo, Oak, and Elm. The greatest concentration of Sen sales is on the U. S. West Coasts, primarily because the light color complements the architecture of those areas. These woods are used primarily for doors, panels, cabinets, interior and exterior decorative areas, and other related usage,

Wesl Coosf Mills Listed in Direciory

Coast region Iumber manufacturers, dependable sources for West Coast Douglas fir, IVest Coast Hemlock, Western red cedar, Sikta spruce and White fir, are listed in the 44-page, 1964, whereto-buy directory, just released by the West Coast Lumbermen's Association.

This long time lumber buyers' guide with complete data about West Coast mills, contains detailed and factual information on all WCLA lumber manufacturing, timber-fabricating, timberlaminating, precutting, wood pipe and lumber treating firms. Each individual WCLA member has a listing pointing out mill location, key manufacturing and sales personnel, capacity, plant facilities, species cut and a breakdown of the major and specialty products manufactured.

A rail freight rate map listing rail rates from coast region mills to U.S. destinations, and addresses and telephone numbers of the various WCLA branch offices and market area representatives are .repeated.

For {ree copies of where to buy write: West Coast Lumber' men's Association, 1410 S. W. Morrison Street, Portland, Oregon 97205.

-by the cqrloqd ot truck & trqiler

sAN FRANClsCol2o9o UNIoN STREEToPHQNE Fl 6-6ooq LOS ANOELES.7125 TELEORAPH ROAD. PHONE 645-4734

Summit Conference on Morketing Concentrqtes on Problem Solving

Lumber leaders from all parts of the nation, representing manu. facturers. wholesalers. salesmen and retailers met in Los Angeles. January 16, for a lumber industrl' summit conference on longrange marketing plans.

The conference st-'ssion. called the l,umber Industrv Merchandising Council. is sponsored by the National-American Wholesale Lumber Association, National Lumber Manufacturt,rs Association, National Lumher and Building Materials Association. National Association o{ Lumber Salesmen and National Wholesale Lumber Distributins Yard Association.

The session included .hirt..l""t" iliscussion on marketing prolrlems. A sub-committee recommended that a survey be made. Lrnder the guidance oi the LIX{C. on current practices of packaging and strapping of lumber and plywood to reduce loading and unloading costs. A motion rvas passed that in view of the increased use o{ packaged and strapped lum}ier, the regional manu" facturing associations review the reinspection provisions which require reporting of claims within l0 days after anival.

OUR BTST SATES]v|Alt|

A report was made on the comparative in-place cost of boards versus- plywood and other panel products. The possibility o{ manufacturing odd lengths of lumber to more adequately meet the current requirements for modular construction was discussed. It u.as pointed out by the dealers that this would pose some difficult inventory problems.

Particular interest was shown in the need for greater promotional efforts for the farm markets. It was pointed out that if the lumber industrv is to effectively compete with other {arm building materials, modern design of farm structures made oI *'ood must be developed and offered as a package. The possibility of forming an "institute" to design and fabricate light lrame construction was explored. Also, the multi-unit housing market was discussed in detail. A resolution was passed urging the National Wood Promotion Program to place .o." "-plruri. ou promoting wood in these two markets.

To counteract imitation of wood products, it was suggested the u'ord "genuine" be used in the industry's advertising. More extensive use of grade stamping of lumber of all grades was encouraged. The possibilities of developing a Lumber-and V'ood Products Catalog as a marketing tool was discussed and endorsecl.

You bet he is. Mr. GL0-W00D brings in more sales than our entire staff combined. Why? Because performance has always been our best salesman. We perform in more ways than one. Need immediate delivery? 0.K...You've got it! Hard to get items? We have them! Want to be sure of quality materials? We make sure for you , before they're shipped. Want to make Mr. GL0.W00D happy? Give him a ring. He's a showoff...And very anxious to give you the best performance you've ever seen.

Specify: Glo-Wood HARDWOOD PTYWOOD . Glo-Woll V-GROOVED PANEL$ o Glo-Boord HARDBOARD o Glo-Tone PREFINISHED PANELING o Nu-Glo PRINTED PANEIING. You'll Glo With Solisfocfion.

Complete concentration shows on faces of industry representatives as they go over industry problems at Lumber Industry Merchandising Council summit meeting.

9059 VENICE B()UTEVARO

The Credit Corner

By WlttlAM E. TOCKE

Eill hor toughf hundrcdr of indcpcndcntly ownod f,rmr, building rupply outlcts omong lh.n, how fo build solct through crcdil scll. ing, ond how fo collccf rccciwblcs, Bill's progron o'ficrr lhc deolcr ond hic stoft on thc iob crcdif |toining ond pcriodic rupcwirion. Hc hos corned o mosf cnvioblc repulolion lcoching "profcrrionol crcdil monogemenl" lo progrcssivc reloilcrr during thc lorl ll ycors of his totol of ovcr 30 yeorr in lhc ficld of rcloil ond conruncr crcdit. For dcloilr write hinr direct, 3401 Bolboo Strecl, Son froncisco 21, Colilornio, An asy ralctcncc monvol on Crdit ltlonagancnt lor Crcdil Pcrsonef is ovoifoblc lrom Sill [oc&c cf $12.5O a copy.

When managers of wholesale and retail outlets contact me at my office in San Franciscoo or ask me to visit their outlet to discuss their credit department, I know what they want: a smooth running credit function; collections made with little or no extra effort by the credit office stafi, no customer ill-will from any improved procedure, cash and credit sales increased and all this at no extra expense.

I know before I start to discuss any financial bind they may be in, how high delinquency ig how mueh they charged off last yearo how high administrative costs are, or how long they have been under the impression credit departments and receivables take care of themselves. that effi-

cient credit granting and collection procedure invites good credit businesso and inviting business of any kind costs money.

Delinquency Test

Some merchants have objected to paying me for a professional service that helps trade delinquent dollars for money in the bank. If they were part ofa multiple branch operation of any consequence they would be subjected to periodic credit supervision at a fixed cost to them. Very few object to, periodic audits or outside bookkeeping service, mostly because there is a vast difference between amateur and professional accounting. There is a vast difierence between amateur and professional credit management, too.

During depression years my employers rrever allowed us to be over 4/o delinquent. As a test, age out your noteso contracts and accounts receivable by breaking them down into 30-60-90 and over 90 days overdue, total your 30-60-90 and over 90 day columns, then divide your total ledger outstanding into the total delinquent dollars to get your percentage. Now ask yourself how efficient your eredit department is. If you will write to me I'll send you sample aging and accounts recapitulation sheets for this suggested test.

Most aggressive owners and managers are never satisfied with their credit department. Retail and consumer credit is most sensitive to shifts in the national economy. Constant surveillance and improvernent is necessary if you hope to keep pace with competition and our ever changing economy.

Son Diego Hoo-Hoo-Ette

San Diego Hoo-Hoo-Ette Club 4 entertained family and friends at their annual Christmas party held in the Elks Lodge in El Cajon.

Entertainment w&s supplied by the Hootenany Hillbillies, a teenage group that includes the son of the president, Ruth Aschenbrenner of Home Improvers Supply. Ed Gavotto of Empire Lumber Company played the part of good "Old Saint Nick."

PONDEROSA PINI

SUGAR PINE

WHITE FIR

DOUGI.AS FIR

INCENSE CEDAR

Corlood Shipmenfs

ANI Enl EV.

READY HUNG D(l(lRS

Over a million READY HUNG DOORS have been installed by the Nation's leading builders.

THEv Now wANT THE pAGKAGE, Nor rne pteirg THERE ARE SEVEN PROFITS lN EACH SALE.

Aggressive advertising, honest selling and faithfufness to quality have created wide acceptance for READY HUNG DOORS. Home builders, remodelers and "do it yourselfers" need this complete packaged door unit with the patented features they want most.

P.O. BOX 7O7 . Burbank, Galifornia. Vlctoria 9-64f 1

Write us for the complete profit story.

Distribution Warehouse Opens Service to Tri-County Area

For the retail dealers in San Bernardino, Riverside and Imperial Counties The California Door Co. of Los Angeles has recently added a new distribution warehouse in Colton.

Situated next door to the Cranford Wholesale Building Material Company the new warehouse ofiers customers a tremendous new advantage in transportation time and cost. It has the added value of a onestop location for practically every building material item and thus reduces heavy dealer inventory investment.

Red Thompson, 20 year veteran in the southern California wood products field, has been appointed Colton Branch Manager by Art Parkins, general manager of the 76 year old wholesale concern. Red has spent most of his adult life in lumber and allied material sales. Al Weins will continue to call on dealers throughout the San Bernardino county area and Roy Henry will continue to service dealers in Riverside county, Parkins explained.

The new distribution depot at 340 W. "G" is on the Union Pacific Railroad spur, two blocks from the San Bernardino Freeway. Early this spring Caldoor will establish truck delivery to all cities and towns in the three counties.

Red Thompson keeps an orderly house and everything is clean as a whistle, easy and fast to handle without any loss of time, bragged Art Parkins.

Retailer John Suverkrup loading up with inventory at Caldoor's new Colton, Calif. warehouse. Neatly stacked rows (lower left) show good housekeeping.

Red Thompson, warehouse manager (top righ0 at lift truck. Lower right: Caldoor General Manager Art Parkins (U with Red.

Large

o

o

o

New,

Centrally

o

Hess Lumber Compony Closes Lqst of lts Yords

Henry Hess Lumber Company, once a major force in northern California retailing, closed the last of its yards the end of January'

The San Raphael yard, last of a chain that once numbered 14, was bought by the California Division of Highways.

Charles T. Lund, general manager of the firm, said that the property has been used as a lumber yard since 1907, when it was owned by Jensen and Schlosser. The Hess Co. acquired it in I92I.

Lund said the company offices were moved to 696 Francisco Boulevard in San Raphael, where Hess owns an additional eight acres, during January. Lumber stocks were also moved to this property. When everything is sold, the company will discontinue business entirely.

The property along this part of Francisco Boulevard is subject to the State Division of Highways acquiring a strip from 90 to 125 feet deep which would not leave enough for the company to operate its mill again, Lund declared.

"Land structure in Marin County for a lumber yard is too far out of reach," he said. ooThere is no point in our trying to start operations again at another location."

Lund has managed the Hess lumber interest since the San Rafael yard was first opened. He was previously with Jensen and Schlosser for two years. He said he has no definite plans for his future business activities.

Henry Hess, owner of the firm, lives in San Francisco.

Cqliforniq Timber Industry: 1975

California timber holdings, like California farms, are getting bigger and fewer. And so are the mills that cut the timber'

The prospect is that the state's timber cut, which reached a peak o{ 6.4 billion board feet a year between l95B and 1960, will have leveled ofi at around 5.5 billion feet by 1975. At the same time, new wood uses, such as pulping, could balance ofi job shrinkage in the timber areas.

These forecasts come from a preview of the California timber industry by 1975, by Dr' John A. Zivnuska, University of Califor' nia forest economist.

His look into the future of the state's timber economy was taken as part of a study by the University's School of Forestry for the State Office of Planning.

A critical need of the California wood industry is new uses for now-unused wood material. "Only about half of the wood volume is now usedo" Zivnuska said. "The rest goes for fuel or products of low value. The total amount of wood available, if we knew how ts use it, could be 75 per cent more than we are using now."

Because the forest industries have long had a high ratio oI labor to product, he said, reductions in labor use can be expected in attempts to improve wood's competitive position. He forecast a 20 per cent drop in the industry's labor requirements by 1975.

Most likely sources of new jobs, he said, would be in three areas: further processing of lumber and plywood, laminated and prefinished products, and residue-based industries'

Pulping, the UC forest scientist said, shows some promise in the Sacramento valley and northwest counties. Additional wood processing industries, he aCded, are likely to locate out of the timber areas, just as present millwork industries are now concentrated in and near San Francisco and Los Angeles.

The bigger the Bandwagon The higher the Pressure!

Many of the brands that seek our business are giants in the field. Many have complete lines of materials. If we use one or two of their products, it's natural for them to pressure us to carry the lot. But if some small producer can give us a better product, he gets the business. Regardless of pressures to follow the bandwagons of big-name brands, we maintain our independence.

Lumber Morking Bill Venoed by President

President Lyndon B. Johnson, using the chief executives perogative, has used a "pocket veto" to kill the lumber marking biu.

Under the proposed bill all lumber entering the US would have had to be marked as to country of origin. It was aimed mainly at the Canadian lumber industry.

In rejecting the bill, Mr. Johnson said, in parts, "This bill would encourage new price increases in lumber and home building at a time when we are trying to expand our housing facilities."

The Memorandum of Disapproval accompanying his veto continued, "Such a bill was vetoed by President Eisenhower in 196I," and the marking provision "specifically violates our long standing trade agreement with Canada."

Proponents of the measure had earlier stated that the marking of the sawed lumber and wood products would be no hardship as most of the lumber now being shipped is marked to indicate grade or quality

and excepting the US is marked as to -country of origin. They concluded that

protests of discriminatory exclusion were thus not supported by fact.

Some daily newspapers in commenting on the president's action have seen the

move as a clue to his future actions regarding foreign trade. Under their interpretation this shows that the President intends to rebufi protectionist moves for domestic industry in favor of a more liberal trade policy with the European Common Market and others.

Bob O'Brien Joins tMA

J. R. 'oBob" O'Brien, well-known figure in retailing, remodeling and new home construction has joined the stafi of the Lumber Merchants Association of Northern California. The addition was revealed in a joint announcement by association

president Clair Hicks and executive VP Jack Pomeroy.

Bob comes to LMA after more than 6 years in the field working with retail lum' ber and building material dealers with emphasis on the remodeling and new home construction end of the industry.

A graduate of the University of Minne' sota, he served with the U.S. Navy during the Korean War and after his discharge joined Aluminum Company of America where he worked out of Alcoa's Chicago office promoting the company's various building products items. Alcoa later formed a subsidiaryo Alcoa Building Products, Inc., and O'Brien was put in charge of developing a nation-wide jobbing system for the distribution of Alcoa's Standard Aluminum Fastener and special screw machine and cold headed parts.

After five years with Alcoa, O'Brien joined CHIP (Comprehensive Home Improvement Plan) in November 1962, as district manager for northern California, Nevada and Utah. Bob's duties with CHIP National have made him a familiar and welcome figure throughout the northern California territory where he has aseieted numerous dealers in organizing and promoting home remodernization programs.

Bob lives with his wife and four children in Sunnyvale, and will work out of LMA's headquarters at 1255 Post Street.

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IBMC Opens Huge Plqnt At Dominquez Junclion

Independent Building Materials Co. has acquired a 52 acre lumber plant and concentration yard at Dominguez Junction, Calif., according to W. E. "Bill" Upton, president of the Torrance wholesale distributing concern.

The huge complex is already offering custom service to southern California lumber organizations at both the retail and wholesale level. The new division has been tlesignated as the Dominguez Facility of IBMC.

Services available at the massive plant will include car unloading, lumber handling, grading, resawing, sorting, air drying and storage. 'oDuring the early summer months we expect to have our kilns installed to handle the heat y volume of materials for this type of processing,'o said Max Barnette, vice president and general manager. Service now being offered includes a 240 foot sorting table, high speed self centering resaw, dry sheds and a 20 car railroad spur. Lift trucks are r-rf eight-ton capacity and all mobile equipment is rated heavy duty.

Gene Jones. veteran lurnberman, ltas been named general superintendent and is

in charge of all production, including graders, tallymen and lumber handlers.

'oDuring the summer months, in an orderly manner, we shall move our complete concentration yard operation to the Dominguez location," said Barnette. Due to the immense size of the Dominguez plant located at 234'6 Del Amo Blvd., office space is presently available on a lease basis to lumber organizations.

Brolsch-Brodley Lumber Co. Storted in Oronge County

Two longtimers in lumber have joined forces and opened wholesale lumber offices at 1916 W'. Chapman Ave., Orange, California.

Chet Bratsch, a retail dealer in W'est Orange County for IB years, and Brad Bradley, a wholesale lumberman in southern California for over 30 years, will ofier direct shipments of lumber via truck and trailer and L C L from yard stocks to dealers throughout Orange, San Diego, Riverside and San Bernardino counties.

Chet was born on a ranch in Orange County and has spent his li{e in business and civic affairs. He is prominent in social circles and is well known in the lumber business.

Brad comes from a long Iine of lumbermen who pioneered the business back in Illinois before the turn of the century. He has been actively engaged in lumber production and sales here in the west for the past 33 years. Between them, they have more than three quarters of a century of man-years in the wood products business.

"We will distribute all species of West Coast softwoods, incense cedar, redwood. plywood and mouldings to the dealers in our trade area," said Chet.

Looming up is the first of a l4-car string recently rolled into IBMC's new 52-acre wholesale and retail yard at Dominiquez Junction near Los Angeles.

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Moulding Group Holds First Meeting

Broad opportunities exist for joint promotional activities be' tween the newly formed Western Wood Moulding Producers, Inc., and Ponderosa Pine Woodwork, moulding manufacturers were told at their group's first quarterly membership meeting.

The moulding trade association represents about two-thirds of all mouldings produced in the United States, and was formed last August to stimulate promotion and use of wood mouldings throughout the building and allied industries.

Robert Herbst, general manager of Ponderosa Pine Woodwork, explained his association's broad programs in field rnerchandising and advertising to the group. Enoch Chase Israelson, Dorris Moulding Co., Sacramento, was named chairman of the promotion committee assigned to develop further plans including cooperation with this and otler trade associations.

Warren Jimerson, Pordand, manager of WWMPI, said his organization now has 33 members located throughout the Western United States.

Other action at tlris session included the selection of alternate directors. These include Dunc Boggs, sales manager of Duke City Lumber Co., Albuquerque, New Mexico; George Dufi, general manager of Cal-Ida Lumber Co., Auburn, California; T. J. Hedrick, manager of Continental Moulding Co., Orangq Cali' fornia; R. L. Silvey, president of Silvey Products Co., Phoenix, Arizona; and Harris Vaughan, president of Reno Millwork" Inc. Reno, Nevada.

Offiqers chosen when the WWMPI was formed are Fritz Bin' nion, president, president of Lakeview Manufacturing Co., Lake view, Oregon; Nelson Edens, vice president, sales manager of the wood products division of Southwest Forest Industries, Phoenix. Arizona; and Gayle V. Morrison, secretary-treasurer, president of Sunset Moulding Co., Yuba City, California.

Directors include Clif Baxter, president of Mouldingcraft, Inc., Klamath Falls, Oregon; Roy Crozier, production manager of Forest Products Company, Albuquerque, New Mexico; Enoch C. Israelson, president of Dorris Lumber and Moulding Co., Sacra' mento, California; and S. o'Skeet" Markham, president of Anderson Moulding Co., Anderson, California.

Retqil Choin Boqsts Besl Yeor Ever

J. W. Copeland Yards, the large lumber and building supplies organization based at Portland, has 72 outlets in five states, and has had "the best year in our 50 years of existence, and we look {or this year to be even better."

This was revealed by Joseph W. Copeland, president and gen' eral manager, at the end of a three-day meeting of managers. In reviewing the past year it was noted that Copeland added five more yards and now employes more than 420 persons. Volume was put at approximately $20 million.

In the optimistic forecast Ior 1964, Copeland pointed out that this will be a great home improvement year as trends show that more and more persons with families are reluctant to move. 'oThe result of all this, he explained, "is that people stay with their old homes, and are spending considerable sums in home improvement."

As a gesture in recognition of the fact that the Copeland organization observed its SOth year on November 12, 1963, Copeland was presented with a large clock by yard managers. The presentation was made by Kenneth C. Vadnais, manager of the yard at Reno, Nevada. Veteran head office employees also were recogrrized. It rvas shown that out of 25 persons in the head ofrce, l0 have a total of 214 years with Copeland.

Most veteran is Donald E. Graham, credit manager, who has 30 years, and Myles E. Dunbar, office manager, who has 24 years.

Copeland has his 72 yards scattered through Oregon, Washington, Idaho, California and Nevada. Six are in the Portland area in addition to Copeland Wholesale, Co., and general headquarters.

Hordwood Industry Potentiql Seen By Coliforniq Fore st R es eo rc h er

A California hardwood industry could provide payrolls in some forest counties that have most need of new economic resources, says William A. Dost, forest products specialist at the University of California.

In a step toward new uses for the six billion board feet of standing hardwood trees, the University's Forest Products Lab has been checking standard U. S. Forest Service log grades to the California species. It appears that the established grading system, designed for eastern hardwoods, will accurately indicate whether a California hardwood log can be milled profitably, Dost said.

The hardwood grading project, supported by a California Division of Forestry grant, is being headed by Dr. Fred E. Dickinson, director of the UC Forest Products Laboratory.

The hardwood grading tests involved wide cooperation, Dost explained. First, they called for logs to grade, then a mill to saw the logs to see how valid the grading had been. In the current series, it was arranged with the Hoopa Indian Reservation to supply the timber: 42 logs of chinkapin, ST oI tanoak, and 28 of madrone. The Van Vleet Logging Company logged the trees, which the forest products researchers graded. The logs were then cut into lumber by the Pine Mountain LumberCompany of Yreka. Similar studies are under way with the cooperation of the Union Lumber Company, Fort Bragg, and the Coombs Lumber Company, Piercy.

Lumber from each of the studies has been trucked to the Forest Products Lab for drying. Under the direction of Dr. Helmuth Resch, this is resulting in practical procedures for the drying of these species. After seasoning, the data from all the grading studies will be combined and a final report made on the project.

"California's hardwoods go into what we call factorv lumber." Dost said. "These woods l-end themselves best to ,u"h ur", u, furniture and millwork.

'oTanoak has the biggest potential, with about two billion board feet available. California black oak would come next, with nearly two billion feet, and madrone third, with about 800 million feet.

"California now imports essentially all of the hardwood it uses. o'The potential is here {or a modest industry, but one that can support several operations of 50 to 100 persons, perhaps 500 in the primary jobs o{ logging and milling. There would be others in secondary uses of the wood. To some of our forest counties, hardwoods could be a useful resource."

Sterling Lumber Building New Chico Yord

Sterling Lumber Company, with headquarters in Oakland, is currently building a brand-new store and warehouse at East 8th and Esplanade Streets in Chicago on the site o{ its old branch outiet. Company officials estimate the new 60' x 6U low profile store will be open {or business during April.

Sterling Lumber, which operates a string of retail yards throughout northern California, established its Chico outlet during the early 20's, Joe Brostek is manaser of the operation.

M. M. "Moury" Doubin Relires from Sterling

M. M. "Maury" Daubin, a veteran of 38 years with Sterling Lumber Company, retired as manager of the firm's Mountain View branch on the first of the year. He had been manager o{ the branch since 1942.

Maury started his career with Sterling during 1926, and soon after was appointed manager of the company's Roseville branch. Later, he was transferred to Salinas as manager, then to Peta. luma and finally, in 1942, to Mountain View.

Engineered Lumber Featured At World's Fair Show Homes

The parade of new products which will be shown to New York World's Fair-goers this summer in the exciting House of Good Taste started the day {raming went in place on the first of the three houses.

Even though the name is singular, there are, in fact, three houses modern, contemporary and traditional. Each by a re' nowned architect. And all are framed with new dry engineered lumber manufactured

by Weyerhaeuser Company to advanced specifications for better construction. The framing lumber is lighter, drier, slightly smaller than the old standard kiln-dried construction lumber but actually stronger' more stable.

It was, in reality, the first genuinely new material unveiled at this imaginative presentation of ideal American homes. Other W'eyerhaeuser products selected for

PRTSSURE TREATED LUMBER

use in the House of Good Taste include:

(I) New oil-finish teak Craftwall paneling.

(2) New cinnamon cherry Forestglo pre' finishing paneling. (3) Architectural grade walnut paneling. (4) Plywood wall and roof sheathing.

Weyerhaeuser is one of the first wood product firms to produce dry framing lumber to the more exacting specifications, and construction of the exciting HGT idea homes at the Fair brought the very first use of the material. The new framing lumber provides hidden-value to contribute to low-maintenance, comfort and lasting beauty of the home.

By contract, the handsome prefinished hardwood panelings were chosen to be exhibited prominently, the warmth and beauty to contribute to the gracious interiors, the wear-resistant finishes to provide freedom from care.

The delightful home of modern design is by Architect Edward Durell Stone of New York City. Architect Stone, who is best known and acclaimed lor outstanding public buildings including the Cultural Center in Washington, D. C., and the Museum of Modern Artin New York, agreed to design the modern house as one of the few homes he creates each year.

GTASS DOME

The plan is based on a central room which is brightly skylit from above through a 22-foot glass dome. This home provides architecturally dramatic space with completely private and controlled environment. Screened courtyards at each of four corners of the generally square plan afford intimate garden views from every room.

All walls of the study are to be of teak Craftwall. Its subtle color variation from tawny yellow to brown is newly favored both for paneling and furniture. The wood is imported from Burma. Random grooves in panels add interest. The finish, complete' ly new by Weyerhaeuser, is the first to embody the low luster of penetrating oil and the high stain resistance and abrasion resistance of a supreme quality resin pro' tective surface.

This paneling is an advanced wood prod' uct. It is far thicker (7 /16" rather than y4") than other quality plywood panelings, thus providing greater sound insulation and permitting installation without costly backitrg.

For the master bedroom, new cinnamontoned cherry Forestglo prefinished paneling will provide a luxurious backdrop for fur' nishings. This cinnamon hue adds an extra hint of brown to the characteristic red' brown of natural cherry; again, the soft' sheen synthetic resin finish of hand'rubbed appearance is highly resistant to wear or other damage.

(Cantinu'eil on Page 75)

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Attock on Reseqrch Sef for Forest L<rb

A new coordinated attack on building research problems, stressing housing and aimed at development of more efficient and economical structural materials. components, and systems, has been announced by Dr. Edward G. Locke, director of the U. S. Forest Products Laboratory at Madison, Wisconsin.

Dr. Locke said he has named a committee of top-levtrl Lab' oratory scientists and engineers who specialize in various aspects of materials and structural design and fabrication to give more efiective guidance and stimulus to the Laboratory's research in this field.

"With this committee," the director said, 'oour purpose is to bring our broad research in this vital field of forest products utilization to bear even more successfully than heretofore on urgent wood-use problems."

Committee members will meet regularly to exchange views and information gained from research in their specialties. These in' clude research on structural design, strength of materials, joints and fastenings, adhesives, decay prevention, improved perform' ance of wood in fire situations, finishes, and a new program to assess the long-time durability of materials and components under all maior types of climatic conditions in the United States.

A major aim will be the development of structural componenls and systems that make most effective use o{ wood and other materials, Dr. Locke said. Included will be composites of various materials.

Building research, the director pointed out, has always been a major activity of the federal laboratory, maintained here by the Forest Sen'ice, U.S. Department of Agriculture, in cooperation with the University of Wisconsin.

Currently, a total of 89 studies are being conducted in this field. Long-time investigations o{ glues, preservatives, fire retard' ants, paints and other finishes, glued laminated arches, roof trusses, paper and its myriad products, and composites of wood, paper, metals, plastics, and other materials are constantly under way.

A revolutionary stressed-skin system of panelized house con' struction was developed in the 1930's, Dr. Locke noted, that is today the basis for most factory-built housing.

Research here has also pioneered the use o{ plywood and other sheet materials in conventional housing by demonstrating the superior strength and other advantages of such constructions'

Size Stqndqrd Pioneer Retires

Edward C. Peck, a pioneer in development oI the first dry lumber size standards and the man who concentrated sunlight to speed up and reduce the cost of drying lumber, has retired from the U. S. Forest Products Laboratory, Madison, Wisconsin.

Peck's 43-year career in seasoning and related wood-physics research was highlighted by his work on the use oI sunlight to heat plastic-walled lumber dry kilns. His research leading to dry lumber size standards was sponsored by NLMA.

Philippine Mqhogony Dispute

Tacoma, Washington port authorities are protesting federal legislation which would prohibit the use of the name "Philippine mahogany" on much hardwood lumber and plywood imported through Tacoma from Japan and the Philippines.

Other nations, producing similar mahogany products, have ob' jected to the name as a misnomer, Port commissioners pointed out, however, that the wood has been imported under that name for more than 50 years.

TI RS LON ATDtr 'YI L' L

Review qnd Forecqsf: Softwood Ply*ood

'fhe softwood plywood industry set its l6th consecutive annual production record in 1963 and looks for another banner year in 1964, the U. S. Department o{ Commerce has reported.

The output in 1963, which totaled about 10 billion square feet 1a/-inch basis), was 9 percent above 1962. A similar increase is anticipated in 1964, pushing the year's total to 10.9 billion square feet, the Department's Business and Defense Services Administration said.

Per capita consumption of softwood plywood has increased more than 100 percent in the last 10 years, and in 1963 exceeded 50 square feet. This record has been due to the growing acceptance of softwood plywood in construction, manufacturing, containers and pallets, and on farms.

The fact that softwood plywood is one of the ferv building materials priced lower today than a decade ago is a competitive advantage, as is the fact that its use requires less labor than that of competitive materials and therefore further reduces in'place costs. Also contributing to its competitive advantages are adaptability and versatility.

Heightened activity in cooperative research involving new products is underway, as are various market promotion programs, such as the vacation home and add-a-room remodeling campaigns.

Receni Trends ond Curent Outlook

Both production and shipments of softwood plywood gained 5 percent during the first 9 months of 1963 over the corresponding period ol 1962, according to industry sources. New orders received by the mills gained similarly, and ran slightly ahead of the 1963 output. These gains were made in spite of a work stoppage during June-August which at its peak afiected an estimated 30 percent of domestic softwood plywood capacity and idled some 28,000 mill and logging employees. Some dislocation of trade occurred, but most of the demand for softwood plywood was met through increased output by mills not affected by the stoppage, by drawing on mill and jobber inventories, and by increased imports, principally from Canada.

The dispute's disruptive efiect on prices, however, was clearly evident. l'or example, the price of Grade A-D r/a-inch interior Douglas fir ply*'ood, the bellwether item, rose from $62 per thousand square feet in early June to $85 in mid-July, about 37 percent. A 3-week plunge beginning a month later brought the price back to $64, where it remained during the balance of 1963. The industry claims that this $64 price is the minimum neces' sary to ofiset added production costs resulting from the terms of the labor settlement.

Federol Anti-Trust lndictment

A federal grand jury in Portland, Oregon, has indicted seven lumber companies on charges of violating the Sherman Anti-trust Act by allegedly rigging bids on federal timber in western Oregon.

The indictment charged that the seven defendants, plus unidentified co-conspirators, agreed to allocate Forest Service sales among themselves and to eliminate competitive bidding. Moreover, the defendants were accused of bidding against companies not in the alleged conspiracy so that these concerns would be forced to pay higher prices for their timber.

The indictment said the rigging involved 1962 sales by the Forest Service of about $4 million of standing timber in the Siuslaw National Forest. The seven Oregon companies are all charged with conspiring to restrain trade. The maximum penalty for each company found guilty would be a $50,000 fine.

Industry Problems Discussed

Wholesaler problems and the ever-changing patterns of distribution in marketing were the subjects of a frank discusion by a group of 37 California wholesale lumbermen who met last month in Los Angeles.

The luncheon meeting was highlighted by a report on the previous day's meeting of the Lumber Industry Merchandising Council, a group made up of manufacturers, wholesalers and retailers from throughout the U.S. Reports were given by N-AWLA President W'alter Arling and executive vice president Jack Mul. roon€y.

A similar no-host session was staged several days later in San Francisco rvhen local N-AWLA ,members joined in an informal luncheon meeting with other wholesalers to work over industry problems. Association veep Mulrooney outlined the group's ex. panded problem solving plans and ideas for strengthening NAWLA me.mbership.

A survey of the lumberman attending the L.A. meeting provided some interesting figures on the number of years of experience in the lumber industry represented at the meeting. The 37 men attending posted a total oI 775 years in the business, averaging out to 2l years per man. Three lumber veterans in the group boasted a record of 42 years experience.

Western Pine's 34th Annuql

Lumbermen from 12 western states will gather March 4-7 for the 34th annual meeting of the Western Pine Association. Though the Western Pine Region eclipsed all previous shipping records in 1963-10 billion board feet moved mostly to domestic market*-the average Ponderosa Pine price index was nearly $9 a thousand b.f. below the previous record volume year-1959.

In that year, the 12 state region shipped 9.9 billion feet, reported W. E. Grifiee, secretary-manager of the association. Prices of most species did improve slightly last year, though not as much as labor costs increased, he said, The cost-price squeeze continues and at the same time, Canadian lumber shipments into our markets are still pointed sharply upward, Griffee concluded.

One highlight of the meeting will be a special presentation on how activities of the National Lumber Manufacturers Association and the National Wood Promotion Program supplement the WPA program. Western Pine Association is the largest contributor to the support of NLMA.

Keynote speakers during the lumber talks at the St. Francis hotel will be Mark Townsend. president of NLMA; and John S. Richards, president of Western Pine Association.

Crown Zellerboch Reporls

Crown Zellerbach's sales volume exceeded $600 million in 1963, establishing an all-time record for the Corporation, an increase of 4 percent over the previous year.

Earnings were up I percent over 1962, or $2.50 a share compared with $2.47 a share earned the year before.

President P. T. Sinclair said that demand for the company's products had been strong through 1963, pushing production close to 2 million tons.

"Howeverro' he said, "price instability in certain lines arising from intensely competitive conditions in the market was severe in 1963. Price wcakness in the afiected grades was therefore a material check on earnings for the year as a whole."

Crown Zellerbach's production of paper and paperboard for 1963 increased Q percent. I,umber production of 28I,015,000 board feet was down 3 percent from 1962; and plywood production of 179,653,000 square feet was I percent above 1962.

In tne forests of coastal British Columbia, the giant Red Cedar often survives centuries of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more.

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Wooden Windows Chosen In New High-Rise Complex

Fifteen thousand ponderosa

pine stock

. weather- windows double hung stripped prime coated.

This order was placed by Jonathan Woodner Co., builder-owner of Carlyle Towers, a complex of 2,733 apartments nearing completion in Flushing, N.Y. The wood windows were selected for flexibility in construction as well as quality, appearance and performance,

Six lS-story buildings have been completed and work has begun on two of three 25-story apartment buildings.

The company, with over 20 Years of building experience on a nationwide scale, took advantage of the ease of installation, and therefore, economy, of using wood windows in cavity wall construction. The framps are installed by the masonry con' tractbr during construction of the wall. The in$allation is later completed by the carpentry contractor with the addition of the sash and trim. A distinct advantage is that the trim can be adapted to cover any irregularities in the masonry so that

finieh'ed iob is always uniform in qualgi. lt} ano aPPearance.

1

The building firm, which also manages

the apartments, pointed out that wood win-

dows also provide additional savings in maintenance. They are extremely tight, with factory-applied weatherstriping which reduces air infiltration to a minimum and, in turn, cuts heating costs.

Gohring Nomed Celotex Soles Stofi

W. D. "Dick" Gahring has been appointed a sales representative for The Celotex Corporation, according to G. L. Benson, nanager of the companyos Los Angeles sales district. Gahring will serve lumber and builfing materials dealers, wholesalers, and builders in the Los Angeles county area.

A 2Gyear veteran in the building in' dustry, Gahring gained extensive sales experience with building materials wholesale firms in Los Angeles, Santa Barbara and Ventura before joining Celotex. He attend' ed San Diego State College in San Diego, California.

Buildings Rise on "lnverled Fore5;"

Nine buildings containing 2zl0 new apartments at Marina Del Rey, Calif. are being constructed atop an o'inverted forest."

Overlooking a man-made boat harbor which is connected to the Pacific Ocean by a channelo the apartments are being built on silt and sand dredged out during harbor construction. Because this does not provide the necessary stability required for conven' tional foundations, a total oL 720 Douglas Fir foundation piles were driven to a depth of 50 to 55 feet through the silt and sand to stable soil.

To provide longJife protection against atteck by decay and termites the 720 piles were first placed in huge cylinders at the Wilmington, Calif. plant of Koppers Com' pany, Inc. and pressurb treated with pre' servative creosote oils. Creosote driven deeply into the piles in this process amounted to 12 pounds per cubic foot.

Al Wilson

Bob Turner

Elmer Lervis

IY. D. GAHRIIIG

Fosler

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Exclusively for California.

For year around supplies of dimension lumber, more and more Southern Calilornia dealers and distributors depend on D & R and "dry'stotage" lumber lrom Rogge Lumber at Bandon, Oregon.

Wood Roof Decking Gets Better Rqte

More favorable insurance classification ratings for wood roof decks in light construction have been adopted by 26 states, the National Lumber Manufacturers Association has reported'

Industry-supported revisions, adopted by the Pacific Fire Rating Bureau, b"""*" efiective last fall in six states. They will be most helpful in suburban, new commercial and industrial areas without fully-standard lire protection.

The revisions classify impregnation'treated wood roof decks of 3/n-inch plywood or of nominal one'inch lumber as o'non'combus' iilt"." tl"y provide that wood roof deck supports be of treated material, buf do not specify minimum thickness of members' Untreated wood purlins can be used if the members are not less than 3 x 8-inch nominal dimensions.

The six states in which the ratings became effective are Alaska, Montanao California, Nevada, Utah and Arizona.

Used in conjunction with exterior masonry walls in either one or multi-storied buildittgs, this type of roof assembly is given the same rating as metal roof deck.

Dovidson Plywood Sold to Evons Producls

The sale of the outstanding capital stock of Davidson Plywood & Lumber Company to Evans Products Company has been an' nounced by Norman and Jack Davidson.

Only completely covered storage and loading area on the Pacific Coast

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Davidson Plywood was sold in l95I by the Davidsons to Atlas Plywood of Boston. In 1958 the Davidsons, together with Leonard Crofoot and Dick Fantz, repurchased the company from Atlas. Under the management of Crofoot, Frantz, and, since 1961, Allan Boal, the organization resumed its position of leadership in the distribution of plywood in Southern California. Sales volume has increased sevenfold since the repurchase in 1958.

New GP Redwood Sqles Chief

Ford Conger has been named general sales manager for redwood for Georgia-Pacific corporation, vice president Julian N. Cheatham has announced. He fills the vacancy left by the retire' ment of John Klopfenstein, one of the nation's best-known red' wood sales authorities.

Art Neth would like an opportunity to tell you how your customers will appreciate the greater efficiency and ease of handling obtained by using Rogge "dry-s1ot"n"" tumber. You can reach him by calling TRiangle 3.2663 or STate 3'0544.

W. I{ETH, LUTIIBER SALES Southern Calllolnlq Roprglentallve tor

Conger joined Georgia-Pacific in 1948 at Augusta, Ga., be' coming manager of redwood sales in the southeastern states in 1957, following purchase of the Hammond Lumber company in California by Georgia-Pacific. He became redwood sales manager for the northeastern district in 196I and, in recent months, has been in Portland to assist Mr. Klopfenstein until his retirement' Conger was born in New Brunswick, N. J. but spent his -youth in North Carolina. He is a graduate o[ The Citadel, Charleston, S. C. He will be located in Georgia-Pacific's main office in Port' land, Ore.

196/. Western Pine Direclory

Sales helps and detailed information on species and pr,oducts are featured in the 1964 Western Pine association "Mill and Products Directory," just ofi the press.

More new information on standard lumber products and spe' cialties than ever before is provided by the directoryr and there is a hantly listing of sales contacts, with telephone and TWX num' bers as well as sales office addresses.

A fold-out flap provides easy reference on any page to special products and services ofiered by the member mills of the asso' ciation.

The directory may be obtained by writing the Western Pine Association, 510 Yeon Building, Portland, Oregon.

Hollywood Jr. Twins Are All-Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors... for here are two all purpose doors..,COMB|NATION SCREEN AND METAL SASH DOORS that tit all types of wall construction and harmonrze with any interior styling.

Nole these 4-in-t ADI|AIITAGES

Comfort

a The Hollywood Jn Twlns Dermit morc light in kitchcn and seruice porches.

a Give adequate €asy venlilation.

a Insect-tight, rust.pr@f screens.

a Sash class may be cleaned with ease.

Convenience

a No more detouring around a sup€rtlu. ous extra door with an armful of bundles.

a No more sagging, tlimsy screen doorc which invite intruders.

a Acts as an additional proteciion tor housewite. She may conyeEe with out. side6 thrcugh sash opening without unlocking the door.

a Burglar.proot. A simple touch ot fin. ge6 locks sash.

!f Economy

a Saves buying a Sash, Screen trd Storm Door. Hollyrvood Jrs. 8re all 3 combined into I doo..

a Saves on hardware, hanglng and painting.

a Saves on expensive teplacements.

a Saves ipace . . The Hollywood Jn Twins may be hung to swing in o. out Leaves available tloor smcc which is usually lost in *itchen br entry way.

Ponel or Flush

- a Hollywood Jr. Twins give you your choice of a Danel or flush dor to harmonizc with any sttfle architecture or interior drsign.

a Flush d@rs svailablc in PhiliDDinc Luaun, Oriental Ash (S€n) or Bt:rctr.

a Parel

lnsulation Board Industry's 50th Anniversary

Though it may come as a surprise to the dealers, architects, builders, and others who daily work with and sell modern insula' tion board products like sheathing, sound deadening board and acoustical tile, the in' dustry ofrcially will observe fifty years of existence in 1964.

Charles M. Gray, manager, Insulation Board Institute, has announced that 1964 has been designated the Golden Anniver' sary Year for insulation board.

"The insulation board industry probably

is more alive and active today than ever in its S0-year history," said Grayo "and, there' fore, I know it's hard for many in the building trades to realize the product has been doing a good job in dozens of con' struction uses for a half century.

"Todayo the industry is enjoying the beginning of what may be a boom because of the creation of sound deadening boardthe new product used in walls of homes and apartments to reduce sound transmission. Also, virtually every week, one or more

:Iffe'rt ffi

of the f4 IBI member comPanies come out with a new ceiling tile pattern to tie' in with the trend toward ceiling decoration and total sound condiiioningin residenceg" he said.

Gray points out that insulation board was first created in the Spring of l9l4 in the basement of a paper mill at International Falls, Minn. In March of that year, a young engrneer from St. Paul' Carl G. Muench, was summoned to see what use could be made of the tons of wood fibers considered too coarse for paper making. The owaste fibers' were literally creating mountains that seemed to defy disposal. By May, however, Muench had invented and built a machine and was producing insulation board. The first insulation board was used to insulate an office building for the paper mill-and a whole new forest prod' ucts industry was born. The office building, says Gray, was later moved to town, and it is still in use as a home.

ANNIVERSARY TIEETING

"Carl G. Muench, the father of the insu' lation board industry," said Gray, "today is ?6 and living in retirement in Rancho Santa Fe, Calif. We hope to have Mr. Muench and other industry pioneers and leaders with us when we commemorate the 50th Anniversary at the lnsulation Board Institute meeting in June at Rye, N.Y. Muench not only invented the product, but he helped found the first two companies in the industry."

Today, the 14 companies which are members oi the Insulation Board Institute produce over 2 billion sq. ft. of insulation board annually which represents over 95/o of total production. The firms operate 19 plants in 14 states. Insulation board side' wall sheathing is used on about half of all single family homes of wood frame or masonry veneer construction erected in America each year. Virtually all of the nation's 30,000 retail lumber and building materials dealers sell insulation board ceiling tile, sheathing and other products. About half of all the flat roof commeraial and indus' trial buildings which use roof insulation use rigid insulation board as part of builtup roofs.

\ o'The very quality that made insulation board a popular building material 50 years ago in the rugged climate of northern Minnesota,t'said Gray, t'continues to be a main sales-plus for the material today."

Made from natural wood and cane fibers, each square foof of insulation board con' tains millions of dead air spaces. The spaces

(Continueil on Page 86)

Wood in Bridge Building

DIRECT SHIPMENTS OF ALL PACIFIC COAST SPECIES .

Reprcsenting rhippers of quolity lumber frorn Woshington, Oregon qnd Coliforniq.

HANDWOODS- H.B.

Peorne Lumber Productr, Chehqlis, Woshington.

SOFTWOOOS Hirt E Wood, Eugene, Oregon. Storry Lurnber Go., Spokone, Wqsh,

AREA CODE 714

Phone: 545-7151

From Los Angeles

Cqll ZEnith 7-0438

E MARI<S|ROM / i;;;ffi'lf^",, LUMBER SALES / cArr'onNrA

A research-developed pressure treatment for lvood that provides deeper penetration of the protective chemicals yet leaves the surface entirely clean is finding its way into bridge'building in California.

A new 500-foot bridge across Lost Creek Dam, 20 miles north' east of Oroville has been constructed entirely of wood pressuretreated by the Cellon process at the Oroville plant of Koppers Company, Inc. Near Alamo, Calif., a footbridge across a gulley and creek has been erected on two treated beams, each 7 inches by 32.5 inches by 55.5 feet longthe first time this treatment has been used in laminated beams.

The footbridge beams contain 20 laminates, each 1.625 inches thick which were pressure-treated before their lamination. Or' dinarily beams are pressure-treated after lamination.

The Alamo bridge was erected primarily for children going to and from school. The Cellon treatment was chosen because of its cleanliness and the fact that the wood retains its natural appearance after such treatment, company spokesmen said.

The 500-foot bridge at Lost Creek Dam utilized nearly 150,000 board feet of lumber, ranging in size from 2 by 4's to 10 by 24inch timbers. All material was pre-fabricated before treatment by Koppers, thus facilitating the actual construction which was accomplished in less than two weeks.

The bridge will be used primarily by the State Forest Service as part o{ an access road into a fire control area. Oroville Project Contractors specified the treated wood primarily because treatment provides longJife protection against attack by decay and termites which are especially prevalent in areas where there is dampness.

The Cellon process uses pentachloropenol as the wood-preservative, but this chemical is carried into the wood cells with liquefied petroleum gas. Because the liquefied petroleum can be changed to a gas within the treating cylinder by reducing pressures, virtually all of the carrier material can be withdrawn, leaving only pure crystals of the preservative in the wood. Thus, no oily material remains on the surface as in some other treatments.

Bqck to Nolure

The National Lumber Manufacturing Association is mapping strategy to counter the latest building code discrimination against wood.

lor AII Deqler Producfs

Slob Doors

Wood Windows & Sqsh

Aluminum Windows

Aluminum Screen Doors

Louver Windows

Woodfold Accordion Doors

Redwood Cupolos

Nqvoco Rigid Vinyl Pqnels

Douglos Fir Plywood

Hordwood Products

Hordboord Producls

Porticle Boqrd

Box Glqss

Door & Window Frqmes

Bessler Disoppeoring Stoirwoys

A Kentucky law requires nudist colonies to be enclosed by a 20-foot-high wall of brick, stone or cement. Besides banning the use of wood, the statute also rules out glass bricks. An on'the' spot investigation of the situation would appear to be indicated.

New Redding Retqiler

Former Redding area trucker, Joe Browning, recently estab' lished Browning & Son Lumber Company with his son, Ray, at 12Bl Lake Blvd. in Redding. The new retail lumber and building materials store and yard is located north of town in a new and fast developing area and will be geared to the retail and custom builder trade.

FewDeoler Foilures

A recent report shows that the failure rate per 10,000 business concerns during 1962 ranked lumber retailing as having one of the lowest failure rates of any business. The report was published by Dun & Bradstreet.

The actual failure rate was 54 out of 10,000 business. Very few industries can boast a comparable degree of stability.

Chaner MemberLumber Association of Southern California

Plywood available in V8", 3/76", l/4" & 3/4" up t0 4'x Iu' o TEAK O WALNUT O BIRCH O CHERRY o ROSEWOOD o ZEBRA o SEN r ELM o OAK o NARRA r DAO

Ploin Sliced, Book l{crrched Seguence ltlatched Foce Veneersl or Quorlered Foce Veneets

All V-Grooved Woll Pcneling Mis-motched. V-Grooves color toned. Either Unfinished or Prefin shed.

!MMEDIATE WEST COAST DEL!VERY MANUFACTURED BY YUASA MIIIS, .'APAN

GP Flying Tours Lqunch Compoign

An 8000-mile junket by company plane. covering the nation from corner to corner and coast to coast in a series of ll regional meetings, laid the groundwork for the biggest building products merchandising campaign in Georgia'Pacific's history.

Top men from the distribution, advertising and sales promo' tion stafi in Portland, carried a planeload of new products, new ideas and electronic gear. They returned home February I'

During the three-week trip key men from 8 L major distribution centers learned 1964 goals, products, new sales tools and scheduling for major drives, along with newspaper' magazine and TV network advertising plans.

The "local summit meetings" brought together distribution center management and both inside and outside salesnien. Salesmen are now fanning out to explain the new sales aids to some 20,000 retailers and industrial accounts nationwide, according to Stewart W. White, vice president of the G-P distribution division.

Products introduced include wall paneling actually inlaid with complementary hardwood species, a grooved hardwood pl1'wood in solid 16-inch sections of bookmatched veneers. the industry's first dry-process tempered hardboard, special hardwoods for cab' inetwork and woodworking with all types of cores ranging from lumber to flakeboard, new rough'surfaced redwood feature pan' eling and siding, and other new forest products.

The aerial presentation. using a variety of "space age" tech' niques, included presentation of the new merchandising program via a "three-way interview" technique, A G-P customer on the sound screen talked to a G-P sales executive on stage, the latter live, while the same equipment mingles sound movie and slide tape sequences on two screen simultaneously'

The G-P plane, pulled from its regular runs between industrial plants, was labeled by the troupe as "the electronic wonderland'" It carried two slide projectors, a movie proiector, two screens' two microphones and three speakers, a complete stereo sound outfit, many "props" and, probably most important, two stop watches.

As voices of the troupers wore out from the one'day stands, there was some switching of head office personnel, but always at least four top executives, sometimes more, were at each regional meeting.

Vice president White probably was being literal in describing the 1964 sales program as "ofi to a flying start."

Architects OK Sizes

Latest group to endorse the proposed new lumber size standards by formal resolution is the American Institute of Architects, spokesman for nearly 16,000 registered architects throughout the U.S. AIA action followed earlier backing from the National Asso' ciation of Home Builders, representing 40,000 home builders, and the 300,000-member United Brotherhood of Carpenters and Joiners of America.

The new standards for the first time on an industry-wide basis, propose to relate lumber's size to its moisture content, will lead to better quality construction at lower cost, predicts the National Lumber Manufacturers Association, a pioneer supporter of the new size system.

The new standards are presently under review by the Commerce Department and other federal agencies, prior to their circulation among representative producers, distributors, specifiers and consumers of softwood lumber. These groups will be given an opportunity to express their feelings about the proposed new sizes in a special survey, the results of which are expected to be overwhelm' ingly in favor of the new size system.

Dock Focilities ond Soles qt Port Hueneme, Cotif.

H. E. Mqrkslrom Lumber Moves To New Oftices

H. E. Marstrom Lumber Sales has opened new sales and administrative offices at Newpori Beach, California, Brownie Markstrom, president of the wholesale concern has revealed. Don Vogt. a veteran of lumber sales and production will handlc sales promotion in southern California and Arizona antl manage cargo shipments for the firm.

"W'e exclu-.ivel1 represent in t-rtrr sales territory Hirt & Vood, Eugent'. Oregon and H. B. Pearne Lumber Products. Chehalis, S'ashington, among others." stated Markstrom. In atl<lition this -sales organization is presently offering truck antl trailer shipments {rom tr'-ortuna Wood Products of studs. resawn Jroards and plywood.

Mark-.trom is poPular in all lumber at,tivities in the southland. He is a long-time mt:mber of Hoo-Hoo. a sl)ortsman and golfer of hish caliber antl a charter meml,trr o[ the Lumber Assot:iation of Southern (ialifornia. He and his wife Shirley" rvho has been active in thc snles firm since it u'as established st:rcral \'('ar-s ago. are intcrcstetl in sor:ial and < ivic affairs at their new home at Neuport lleath u'ltere thel'ps1,s1l last June.

The nt,w address of the -\larkstrorn organization is 177-H Riversitlt' Aventre itt \errport lJeach.

low Cost Ceiling System

\{asonite Corporation has perlected a nerv and -.imple rnethod of spanning fourfoot tru,s-s sPacing *ith Ys" material.

Developt'd specificallv Ior {arm buildings, thc s)'stem for erecting vaulted or curved r,eilings utilize-s 1r(" standard Presd' rvood between existinpl trusses spaced 4 ft. o.c.. u'ithout strapping.

Becau-.e of its simlilicity, the systerr features low iabor and material costs. lt holds t'xt'elletrt lolutrte and profit poten' tial fol lumber and lruilding supply dealcrs. according to l). J. \Ioore. building products manager.

"Dealers can srrpply a very lolv t'ost. high performanc'e cciling that can lre irr..tallcd for as little as one-third ol thr: labor' cost of cotrvetttiottal cciling applications." \{oore said.

Developed h1' Nlasonite rt.seart'h. tht' system is trstftrl in poultry houses. hog houses. dairy barns or any farm lruilding in rvhich insttlalion is placed in the ceiling.

"This structtrre provides ext'ellent protection [ol the insu]ation and a -*mooth" hard strrface for ea."v cleaning and disinfecting." NIoore said. "In t'arlf installations. wc have lound that Wcatherall sales henefitted. too. as this all-around hardboard is a 'tratural' for lining the inside and out:ide of the sidewtrlls."

Installation is simple and quick- By vaulting or bowing the Masonite panels rrpward 4'" to 5" betn'een trusses' the strength of the panels is int'reased so they will span the fotrr Ieet u ith no added support.

The ceiling is held in place by two moldings. No nailing of the paneling is ne(:essary.

The mounting strip moldings are lengths r>f 2" or larger lumber nailed parallel and to tht' bottom chord of the trttsses. An "H" shaped alumintrm molding i-" u-"ed to join the sections of the vaulted ceiling at the butt ioint. Masonite Corporation has available an anodized aluminum "H" mol<ling for this purpose: it's impervious to dis' infectants and t t,mmon chemi<'al sprays.

Wqlco-Dennis Promotion

Watco-l)cnnis Corp." makel o[ frne {in' ishes for wood, marble, and masonrl' ha's appointed '[he Martin Il. Klittcn Co., Inc. trs its agency and embarketl on the largest promotion program in its history-more lhnn twire as large as atrr I'rer ious year.

Guy H. Dennis, presi<lent. said The Klitten Company will devt'lop adlertising and salt's prornotion tools for Watco's grolving national distribution. and also will handle 1'trl'lic relatit-rns-prrl'li<'it 1

Watco rvood finisht's are based on a l)ro[]rietar), formrtla t]rat at'tuallr: hardens wood lhrough a pr'o('('ss t'alled polvmerizatiort.

George E. Knob Retires

George E. Knab retired as eastern sales manager of Arcata Redwood Company February l. He held the post since 1942, when he became affiliated with the then young company.

All of his working life George has been devoted to the lumber business. back to September 9, 1919, when he started work in the general offices of The Babcock Lumber Company in his home town of Pittsburgh, Pa. Three years later George heeded the call of adventure and sailed from Baltimore, Md. as an able-seaman on the lumber steamer "Brookings" for the long voyage through the Panama Canal and up the west coast to the isolated little Iumber community of Brookings, Oregon. There he located with the California & Oreson Lumber Company, a Redwood and DJuehs Fir mill operated by the Stout and Owe"n interests. He began work in the sales division in 1922. The wild unspoiled country of southwestern Oregon held a fascination for S" {gung man from the steel city. He literally "took to the Rcdwoods,, anj stud- i:g +e terrain, customs of the locality and all the nature lore of the area.

The association with California & Oregon Lumber lasted until the dissolution o{ the firm, when he went with The Little River Redwood Company of Crannell, California, on Thanksgiving Day, 1926. It was

there he first met Howard A. Libbev. the beginning of a friendship which hu. "*- tended over the ensuing years.

The Little River Redwood Company merged with the Hammond Lumber Company of Samoa, California, in 193I to form Hammond & Little River Redwood Company and the combined operations were moved to Samoa.

Manager for the central middle states.

The extended strike in the Redwood Industry beginning January, 1946, ended his association with CRD Ltd. George took a fling at sawmilling in Montana and had interests in retail lumber yards in the midwest during this interval.

In 1934 George was transferred to the Chicago office of Hammond Lumber Company as sales manager for the centralmiddle states. Five years later, Hammond Lumber Company and The Pacific Lumber Company merged their eastern sales organizations into California Redwood Distributors, Ltd. with headquarters in Chicago. George Knab was chosen as Regional Sales

He also worked with several mills as sales agent until he had a chance encounter with his former associate, Howard Libbey, who had established a new company in 1939, Arcata Redwood Company. It was rapidly expanding from a small green Red. wood operation into an integrated mill geared to the milling and shipment of certified kiln dried Redwood throughout the nation. The logical man to spearhead this move was George Knab, so in 1947 he became the eastern sales manager. He br<rught to the young company his many years of invaluable sales experiences and intimate knowledge of the lumber distribution system in the eastern markets. His wide acquaintance among lumbermen, coupled with the backing of modern production facilities and an assured supply of high quality timber contributed immeasurably to the successful growth of Arcata Redwood Company.

Ile and his wife, Dorothy, will start their retirementwith a four-month freighter vo)'age around the world, and on their return will settle in Arcata.

GE()RGE T. INAB

Treot Home lmProvemenl As Seporote DePorlment

Tb operate a home improvement business success{ully, lumber and building supply dealers musl run it as a separate depart' nent.

This was advised by Herbert Richheimer, head of Home Improvement Marketing Consultants, Inc., at a recent seminar o{ DSC (Design'service-Counsel) d e alers sponsored by Masonite Corporation.

o'A comrnon mistake by many dealers in their initial effort to sell installed home im' provements is to devote only part of their iirne to the job and combine the task with their many other responsibilities of operating the retail store," Richheimer said.

He advised:

"Create a separate department and give its manager the responsibility as well as authority to operate it profitably. The home improvement business requires a minimum o{ one man devoting {ull time to be successful."

Urging his listeners to realize their stand' ing in the community, he observed:

"Lumber and building material dealers are the natural source for home improve' ment services. They are established and respected in their community and have earned the confidence of the public."

The speaker, who is consultant to Masonite Corporation, said the DSC-HIMC Pro'

gram provides the step-by-step procedure to put the dealer into the home improvement business, regardless of its size, on a profitable basis-providing it is followed.

The Cost Production man is the key in the operation. Not only does he have to develop the cost and price books but he is responsible for the development of relations with all sub-contractors, it was pointed out.

Considerable emphasis was placed on tlaining of the salesmen. The HIMC program includes 20 - 33Ys long play records that demonstrate how to use the manuals

Cqlqveros Credit Counseling

Customers of Calaveras Cement Company, a division of The Flintkote Company, soon will be ofiered free counseline services in the fields oI business organization. financial management. accounting, credit and collections.

Credit manager Robert J. Boyd has been appointed manager of a newly-formed Calaveras Credit Services Department, Arnold M. Ross, vice president in charge of finance revealed.

In addition to managing the company's own credit and collections, the department will ofier assistance to customers in these and related fields.

for individual or group training oI sales personnel. The combination of the House Sales techniques manual and the live voice recordings on Selling the Extension, Selling the Garage, etc. provides the complete trainins instructions at a minimum of cost.

Ri"hh"i*"t recommended newspaper and radio as local advertising media. The seminar leader said a recent survey made by HIMC showed that "more dealers need help ir. preparing lead-producing adverti^sing than any other phase of their business. They also need help in {ollowing up these leads and converting them into sales."

"The sarne principles of good financial management which apply at the manufacturer level are needed for successful conduct of independent retail or wholesale business," Ross declared.

"By providing counsel in accounting and finance to our customers. we believe we can help these customers to prosper and expand, and in this way contribute to a healthier financial dimate for our industry as a whole."

Counseling will be done onlY at the customer's request, Ross said. Calaveras personnel will go into the field to carry out their counseling duties in the customer's place of business, as well as through correspondence or over the telephone.

CATIFORNIA IUA'IBER }TERCHANT

Use these Tips to Save Money In Buying Roof Truss Plates

NIANY dealers interested in initially pur- rYr chasing roof truss connector plates are now being high pressured by some truss plate salesmen to purchase large initial plate inventories, according to Raymond Harrell, executive vice president of the Lumber Dealers Research Council.

In many cases, these dealers are also being asked-to pay large initial fees for the use of engineered standard truss de. signs, and National Code Acceptance Bulletins on their particular roof trusses. .

To help d.ealers sa.ae rloney and keep lrom being oaersold, in th.eir initial purchase ol rool truss plates, some basic cost lacts ol rool truss plates are preserrted here by Harrell:

( I ) Most reputable truss plate manufacturers will furnish a dealer with whatever initial supply of plates the dealer would like to buy. There is no need for the dealer to have to purchase a large initial inventory just to start fabricating trusses. About the only requirement the lealer might expect is to be asked to purchase connectors in whatever quantity they are cartoned.

A dealer may wish to buy only a couple of hundred dollars worth of truss plates until he sees how these plates and the trusses work out for him. This is a very sensible and very practical approach. Most truss plate manufacturers understand this and are glad to work along with the dealer and help him get started. As the dealer progresses in his truss fabrication, he can then order whatever inventory he needs.

(2) Most truss plate manufacturers will furnish free of charge several hundred engineered standard truss designs which will cover most of the trusses the *clealer will build. Acceptance Bulletins from National Building Code Agencies on particular truss designs are also usually fuinished free of charge to the dealer. Unless special engineering or very special bulletins are re. quired, dealers can generally get these standard designs and bulletins without having to pay a large initial fee, if any.

(3) Truss fabrication equipment should be only what the dealer wishes to install, or whatever is required to physically fabricate the trusses. In many cases, dealers might

consider putting in only a minimumamount of equipment initially. Additional equipment can always be added as sales. u increase.

As a summary, a dealer should be able to start fabricating trusses with only a small inventory, and whatever equipment he wishes to install. Don't be misled bv the salesman who wants you to buy a lot of plate inventory initially, or puts in a lot of other charges.

WPA Field Mqn

James U. Dickson, lr., 28, has been named field representative of the Western Pine Association for Arizona, New Mexico and Colorado. He succeeds H. M. Niebling, who recently left the stafr to establish a lumber specialty plant at Albuquerque.

A 1957 graduate of the University of South Dakota in business administration, Dickson has been associated with his father in the J. U. Dickson Sawmills, both in production and retail selling of lumber.

Dickson has established headquarters in Albuquerque, to work with dealers, building oficials, builders, architects and engineers in the promotion of Western Pine region lumber products.

The Portland-based Western Pine Association is a trade group for some 3(X) saw. mills of the l2-state Western Pine region.

Pllnrood Finishing Guide Detoils Pqint Procedure

A new, 2$-page color booklet detailing the methods of finishing structural plywood has just been published by the Douglas Fir Plywood Association.

The new publication, "Finishing Douglas Fir & Other Softwood Plywoods," offers complete information for builders, dealers and finishers, as well as suggested finishing specifications for architects.

One section of the booklet was specifically designed for quick and easy reference. It contains six pages o{ charts that provide references {or any type of finishing for interior or exterior plywood. Included are the various paint types and recommendations about whictr paint or finish will work best for a desired efiect on different types of plywood. Methods of application and life expectancy of the finishes and paints are also included.

Other sections of the book include DFPA recommendations for the care and storase o[ plywood ( prior to installation). and types and applications of exterior paint, including the new latex paints and penetrating and opaque stains. Maintenance of outdoor finishes is also discussed.

'fhe preparation of panels for interior finishing and recommendations for painting and frnishing with stains are also in-

cluded, along with suggestions about repainting procedures and methods of obtain' ing special efiects.

Single copies oI this comprehensive fin' ishing guide are available free by writing to the Douglas Fir Plywood Association, Tacoma, Washington 9840I. Ask for the booklet, "Finishing Douglas Fir & Other Softwood Plywoods."

Arizono Wood Compoign

The Arizona W'ood Council has begun an advertising campaign to sell lumber and wood product applications through testimonials by builders and home owners' The first ad, appearing in Phoenix and Iucson newspapers, featured homes with a basement.

Builder John Hall, president of Hallcraft Homes. was selected for the testimonial.

Ad copy reads as follows: "Why Does John Hall Build Homes With Basements?" Answer: "75"L oI Arizona newcomers are used to the ertra space. They like basements and they want them. Now. over a fourth of our homes are sold with base' ments."

Copy quotes Builder Hall as follows:

"The cost can be as low as $I.50 per square foot of floor space . an expenditure of l0 to 20 per cent more than the

cost of slab structure can make your home essentially twice as big.

o'W'e use wood joists and sub'flooring to make a basement possible. This results in a resilient floor which gives the home owner an added bonus of foot comfort ' ."

Termites Undermine Justice

The very real dangers of termite damage was vividly brought home to the city government o{ Goleta, Calif., recently when the Board of Supervisors discovered that the Goleta-Hope Ranch Judicial District court was termite-ridden, had a leaky roof, and was ready to collapse.

The board voted to negotiate for purchase o{ a three-acre parcel. The county has budgeted to buy land for the new court.

Justice Court Judge Joseph Lodge and residents o{ the area have petitioned the county for the new building. The present ramshackle court was set up years ago in a one-time dwelline.

A single redwood tree may weigh as much as 800,000 pounds. Loggers use bulldozers to prepare oolayouts"-leds or cradles of turned earth-to soften the fall of these giants and keep them from shatter' ing. These cradles are not much wider than the diameter of the tree, yet the "choppers" hit them accurately.

Koiser Nomes Jensen New Heqd For Building Products

R. P. Jensen has been appointed division manager, building products, for Kaiser Aluminum & Chemical Corporation.

In his new position, Jensen will be responsible for the company's commercial roofing and siding products. residential building products and the Kal-Bond Panel System, an aluminum.plywood building panel which is just being inlroduc"d by Kaiser Aluminum.

Jensen joined the Kaiser organization in 1954 after serving in sales and sales errgi. neering capacities for ten years with com. panies in the East and \{iddle West. His

speciolized trucking for the LUMBER INDUSTRY

most recent position with Kaiser Aluminum has been sales manaser in the Market Development departmeni.

Hondsplit Shokes Ar World's Foir

Handsplit red cedar shakes. rvhr'ch were being used on roofs when Chicaeo'-. Columbian Exposition first opened its gala doors in the bustling spring of 189:J. will be a featured product in the "Housc o[ Good Taste" exhibit at the ultra-modr:rn New York Vorld's Fair r:ommencins in April.

An ll-shaped, contemporary house" artfulll' designed by Ieacling Amr. ri,.an residential architect Jack Pickens Cohle. u,ill bt:

tlre showcase for the rugged 1/4"-la/4" heavy handsplit-and-resawn shakes. Stained to a deep shadc they dominate each of five "floating roof top pavilions," which in turn delinate thc five principal functional areas of the home.

Of the 70 million people expected to pour through the Vorld's t-air during its twolear run, some nine million are anticipated r.isitors at the llouse of Good Taste exhibit, which will be located on a handsomely landscaped plot just inside the Fair entrance. Visitors at the houses (there are three in all) rvill see identifying plaques on all of the products and mate rials in addition to rer:eiving complimentary brochures.

\[-e Sp. cialize K

Los Angeles - Oronge Counties

IMMEDIATE PICKUP SPEEDY DELIVERY

LUMBER HANDLING & STORAGE storoge spoce to leose

-odiocent to Sontq Ano FreewoyRAymond

SHINGLES SHAKES

DECKING

Twenty'Flve Tears Aglo

As Reporred in the February, L939 Issue of the California Lumber Merchanl Est. 1922

Swagtika Lumber Company, Fresno, announces a change in name to the J. C. Ferger Lumber Company. J- C. Ferger is Bresident and general manager of the concern.

W. B. Jones, Owens-Parks Lumber Co., Ios Angeles, was elected president of the Ifardwood Institute of Southern California at the annual meeting of the Institute held in Los Angeles. Gregg Lifur, California Forest Products Co., Los Angeles,was elected vice president and C. C. Bohnhofi, Bohnhof Lumber Co., Los Angeles, was elected treasurer. John M. Clugston was re-elected secretary. The new executive council consists of F. J. Connolly, Western Hardwood Co.; C. R. Taenzer, American Ilardwood Co.; and John Rohr, E. L. Bruce Lumber Co.

Ruper llaley, son of W..K. "Ken" Ilaley of Haley Bros., wholesale dealers in sash, doors and panels, Santa Monica, is now working as salesman for the firm' IIe has worked in various capaeities in the warehouse snd ofrce.srnce he graduated from a,n Eastern college last MaY.

F. G. Hanson of West Coast Screen Co., Ios Angeles, Ieft January 16 for a sixweek business trip of the East, on which he expects to visit all the large cities in the country.

Visalia Lumber Co., Visalia, will reopen the Cutler Lumber Company plant at Cutler, Calif., which has been closed since 1932" Byron Cannon will be in charge of the yard. Jack lvey, Seattle, field representative for the Red Cedar Shingle Bureau, is spending a few weeks in Southern California where he is calling on the lumber trade.

Mr. and Mrs. Charles B. White are rejoicing over the arrival of a baby boy, Anthony L., at Alameda, December 27. Mr. White is the son of C. H. White, vice president and general manager of White Brothers, San Francisco, and is also associated with the firm.

Nels M. Quist and Charles N. Quist have completed the new office and warehouse buildings of the Quist Brothers Lumber in Eawaid, Calif. The two brothers took over the business in 1920 from their father who had operated the firm since 1895. At one time this concern operated the only planing mill between Oakland and San Jose.

G. A. ltrompson has started a retail lumber business, Thompson Lumber Co., at 284 Olive Avenue, Burbank, Calif. Thompson was recently with Dietel Lumber Co., GIendale, and formerly with Burbank Lumber Co., Burbank, and Mullin Lumber Co., North Hollywood.

C. I. Gitbert, president of the Eureka MilI & Lumber Co,, Oakland, has announced the moving of his firm to a new location at 38th and San Leandro Streets. The new yard covers three acres.

E. L. Kuck has been appointed m&nag'er of the J. D. Halstead Lumber Company's vard at Williams, Ariz', succeeding C. W' Lincicum, who has resigned. Kuck has been with the company for the past 10 years and was formerlY with their Yard at Nogales.

Walter B. Sprowls, formerly of Cheyenne' Okla., has opened a new retail lumber yard at 11163 Chandler Blvd., North Hollywood. Ttre concern, to be called Sprowls Lumber Co., has hired R. F. "Bob" Landreth' formerly with Hammond Lumber Co., Los Angeles, as manager.

James McNab, manag:er of E' K' Wood Lumber Company's Oakland yard, says that the yard has been a very busy place in the pasf few weeks. For in addition to normal ictivities, an order for the fabrication of 160 concession booths for the Golden Gate International Exposition has been turned out in a little over one month's time. A total of 350,000 feet of Doug{as Fir and two carloads of panels were used in the construction.

Colovelas Cement Nomes

Son Jose Represeniolive

Verne C. Grafton has been appointed San Jose sales and service representative for Cafaveras Cement Company, a division of The Flintkote Company, Mel J. London, Calaveras vice-president in charge of mar. keting has announced.

Grafton has been employed during the past eight years .rs salesman for Califirnia Trucking Service. A native of Bakersfield, he was educated in Bakersfield public schools.

After being graduated from Bakersfield Fdigh.School, where he received specialized

products imported HAYNES SATES COfTIPANY

monufocfurers representotiv€s ond importers of *plywood rtdoorskins *lumber *hordboord*

conlocl: -r".

HAYNES SArES COMPANY

machinc shop training, Grafton studied ,\i

Navy in the Pacific area, he also attended

trafrc :management at the University of Santa Clara. Serving four years with the the_Navy's electric school at the University :, of Minnesota.

In San Jose he will headquarter at the l,'. Builders Exchange, 460 Park Avenue.

Redwood's natural durability is exemplified by lS0-year-old Fort Ross, the Russian outpost on the Northern California coast which was abandoned in 1839. Many of the original redwood urembers form part of the restored fort buildings.

"Match that Writes" is Newest Innovation

Perhaps the most revolutionary.develop;nent since the first advertising match book was created in 1895, is the new Diamond match "that writes as well as lights."

The oomatch that writes," a development of the Diamond Match Division of Diamond National Corporation,' the country's only producer o{ both special design book and wooden matches, is one of two unique specialties the match company is introducing as a salute to the New York World's Fair which opens this Spring.

Licensed to provide matches displaying the Unisphere symbol for the World's Fair exhibitors, Diamond Match officials decided to mark the event with its new easy' to-write-with matches and an elegant appearing gold-tipped match head never before made in this country.

But it is the writing match, Mr. Koenig believes, 'othat will capture the fancy of advertisers who have been using billions of match books in a wide variety of sizes, shapes and forms to efiectively Promote their products through colorful advertising messages."

At the World's Fair, the writing book match will be particularly valuable, Mr. Koenig points out, "by offering visitors

without a nearby pen or pencil, a ready' made writing device for recording memoranda and notes about exhibits and sights."

This revolutionary match, he continues, "provides 20 to 30 writing matches in a single book, depending upon the particular size the advertiser uses. While it is not meant to replace pencils and pens, it is possible to write a fairly lengthy letter by utilizing all of the matches in the book.

WOODEN I'IATCH

Diamond, a leading match manufacturer since its {ounding in l88l, pioneered book match advertising when it made it practical to mass manufacture matches that were safe to use. During this period, the most commonly used match was the Lucifer' a wooden splint match which gave off a choking cloud of smoke when struck. An' other type called the "parlor match" was made without sulphur but was more ex' pensive and showered burning sparks.

In 1900, Diamond Match bought the French "Sevene-Cahen" patent for a nonpoisonous substitute for white phosphorus. It would not work under American produc' tion and atmospheric conditions. But in

191I, Diamond chemists made the for' mula workable by adding chlorate of pot' ash. Shortly thereafter the formula was deeded to the public and given to the American match industry. This was the first non-poisonous strike-anywhere match in America.

WORLD WAR II

During World War II, Diamond suP' plied the armed forces with a match that worked even in the high humidity and rainy seasons of the South Pacific. It could r"-"ir, under water for eight hours and still produce fire. A{ter the war, Diamond resumed its role as a major manufacturer of wooden splint matches-the kitchen var' iety, a popular standby in homes for more than 7i y."tt-". well as the book match and, moie recently, the exclusive "Pocketbox" wooden matches packaged in small' crush-proof boxes on which multi'colored advertising messages may apPear'

Diamond Match also is a leading manufacturer of small consumer and industrial wood products, including toothpicks, clothespins, applicators, spoons, dowels and plant and steak markers'

Sfress-groded Lumber's Continued Growth

Kiln-dried Hemlock lumber, electro-mechanically stress-graded for dimensional strength, promises to take the guesswork <-rut oI building and sper-ifying foi Simpson Timber Company customers.

New stress-graded dimensional lumber will provide architects, huilders. engineers and specifiers with exact standar.lr"ot dependability and a product tested and grade marked by electro-mechanical rn"un*. Lu-ber dealers and distributors will be able to simplify ordering and reduce inventories from a wide range of grades in various

species to onl1. a few of the neu, Simpson grades.

Installation of a CLT-l (continuous lumber testing machine) will identify highstrength material not detected by visual grading.

After exhau,*tive researr:h. wood researchers and technologists have established that the stiffness of a board is directlv proportional to its load-bearing st.rength or the actual breaking point. Stiffness is rated liy "E" or modulus of elasticity.

Simpson Timl,er Company wjll slress grade kiln-dried Hemlock as well as sreen fir luml,er irr E.l.2. E-I.X. E-I.6. E-I.8 and E-2.0 or equivalent "f" (extreme fiber in

bending) values ol 1200, 1500, 1800, 2100 and 2400, respectively.

Specifiers and end-users will profit from the advantages of stress-graded lumber. For example, under existing conditions without stress.graded materials a typical joist application (10'span. 16" centers,40 psf lead total ) r,alls [or a 2" x 8" of a visual erade equivalent to E-1.0 stress grade. Under the Simpson electro-mechanical grading system the same requirement can easily be met with an E-1.8 2" x €' or a ij3/a1 savins in lioard feet and weisht.

The company will enable its customers to practice design economy wherever structtrral lrrmber is used.

Public's ldeas on Worth of WPod

,.' Wood, one of the oldest building ma' terials, ranks as the material that is the most comfortable to live with and one that is always in style, according to a re' cent survey conducted among men and ' women from a cross-section of American life to determine the public's preferences i for materials popularly used in building

construction.

The men and women questioned-I,028 in all-were from all walks of life, eco' nomic strata, educational backgrounds, in' come brackets, and ages, and the questions they were asked were tailored to draw out honest responses about their feelings toward four building materialswood, steel, aluminum, and plasticthat are used in residential and light construction.

, The survey study, which ran the gamut of questions dealing with all phases of the

lumber and forest products industries, was 'bonducted to measure opinion on matters of concern to the lumber and forest prod,gote industries. It was sPonsored by thc :American Forest Products Industries and was conducted by Opinion Research Corp.o Princeton, N.J.

Questions pertaining to the public's at' titudes toward wood as a material with

Survey Shows Wood Popular

which we live were coordinated with lumber industry organizations so they would be of the greatest possible value to the industry. Assisting in the preparation of these questions were the National Lumber Manufacturers Association and members of the lumber industry's National Wood Promotion Committee.

To provide information for the industry's National Wood Promotion Program, impressions were elicited on the charac' teristics of wood that are stressed in the National Lumber Manufacturers Association's National Wood Promotion Program. These characteristics are: beauty, performance, versatility, comfort, economy, abundance, and strength.

The public's reaction to the questions indicates that wood far outclasses the other three materials in emotional appeal or impact.

The guestions asked showing this con' clusion are:

What material comes to mind first when the words "warm and friendly'o are men' tioned?

What material comes to mind when the word toattractive" is mentioned?

What building material is "always in style?o'

To the question on the material that is 'owarm and friendly," 80 per cent of the respondents said wood. This was 72 per cent more mentions than the next-most' often mentioned material received. Over 90 per cent of this group attended college, earn more than $7,000 annually, and hold professional or managerial positions, in' dicating that upper income and college educated people are particularly enthusias' tic about wood on this point.

On the question of ttattractiveness," 36 per cent of men and women questioned named wood-again the material receiving the most mentions. [n the group that se' lected wood,, the largest Percentage were cotrlege graduates, held professional or managerial jobso and were in the upper in. come bracket.

When it comes to the material that is "always in style,o' 62 per cent of the people

questioned gave wood.the nodn and by a large plurality-4S per cent more than the material receiving the next-most mentions. Agrin, the men and women naming wood also had the highest percentage of college educated, professional or managerial jobholders, and the highest incomes.

If the responses of this representative group oI Americans are projected over the total U.S. population of 179 million. tle replies show that 143 million Americans think wood is the most warm and friendly of the four building materials; 64 million people feel that wood is the most attractive; and 110 million would select wood as the material that is always in style.

The number of men and women ques. tioned was in proportion to the population distribution, with the women having a slight edge. The surveying organization classed the people responding to these three qustions as "well informed.ot

OTHER QUESTIONS

Another question included in the survey inquired as to which of the materials first came fto mind when the word "plentiful" wad mentigned. Forty.four per cent of the respondents selected wood. The mateiial considered the most plentiful after wood recorded a score of 25 per cent.

Other questions asked in the survey included the followine:

IVhich of the four materials comes to mind when the word "expensive" is inerir tioned? Wood was considered the second least expensive by the men and women l, responding. The material receiving the; least mentions; and thus considered leaet, expensivg was plastic, which is probably the most limited of the materials in con. ;r struction applications. t

Wood was a close second choice in answer to the question of the material that .l "has many uses,o' with a gcore of 34 per .j;

cent. The first choice was plastic, which ,,i1 received 37 per cent of the mentions. Steel i,ii

(Continunil on Page 82)

EWETT LUMBER SALES ,,SPECIALIZING IN R,ED\MOOD"

R,EDWOOD CAR.GO, BERTH 2OO, WILMINGTON REDWOOD DI.STRIBUTION YARD, LOS ANGELES ,,SALES OFFICE"

306 VISTA DEL MAR, REDONDO BEACH. CALIF.

TELEPHONE FR. 8-8292

lle spealallze in FOREIGN ANd DOITESIIC HIRDWOODS & SOFIWO0DS. Give us a caII:

Mlmond 5-390I

E*usH [nDUsTRrAr

IuMBER [JomPANY

OI'R

TWX 2t3 326_406r

New FnoduL@t Fnoffflts

Low-Mointencnce Siding

A board and batten system now is available in Weldwood PF-15 prefinished residential plywood siding' PF-15, surfaeed trith Du Pont's Tedlar film, is guaranteed by United States Plywood Coryoration to need no painting for a minimum of 15 years.

Weldwood PF-15, which is prefinished in five fade-resistant colors--white, gr€Y, green, beige and yellow-also is available in fiorizontal lap siding. The Iatter is installed with a unique concealed nailing system which afrords extensive labor-saving over conventional sidings.

Ttre new PF-15 board and batten system is also designed for concealed nailing. A

as an infra-red heat source for the relief of rnuscular aches and pains such as arthritis.

An unusual and interesting use is in the exterminating field. Tests have shown that the ray of heat projected by the Sun Gun@ will kill worrns and larvae but will not damage plant life. For this reason it can be used as a garden tool.

It is a radiant, portable, flameless, windproof, odorless, smokeless, safe and economical. Can be set in any position. It is made of heaw duty aluminum, and operates up to eight hours on any Standard I.C.C. and U.L. approved propane gas cylinder, available at hardware stores. Has an input of 2,500 B.T.U. per hour and is estimated to cost approximately ten cents per hour to operate. The core has an esti-

Multi-Use Knife

A new Linoleum Knife has been introduced by Warner Manufacturing Co. It features a long point and high carbon cutlery steel blade.

Tedlar-sur{aced jacket snaps over a wood batten that has been nailed in plaee previously by conventional means.

New ldeos in Spoce Heoting

This latest development in Thermocatalytic heat produces instant direct-ray heat at the touch of a match-without electricity. The result of eight years research, it utilizes a small cigar shaped core called a Pyrocore@, which glows instantly and generates infra-red, projected by a reflector as a flashlight throws a beam of light.

Because there is no flame the unit is windproof and will actually project the heat through a wind. For this reason it is ideal for outdoor use.

Inside boats, trailers, cabins or tents it will do an excellent job because it does not burn up large amounts of oxygen. It only requires about % the amount of air used by the smallest ordinary open flame gas burner.

In addition to heating, the Sun Gun@ does a good job of cooking. Tests have shown that it will broil a steak in 5 to ? minutes, heat frozen foods, defrost freezers, dry hair, clothes or paint and even function

Remarkable new sun gun mated operational life of about 500 hours and is replaceable at nominal cost. The Sun GunO lists at $22.95.

Write: Polyplastic Forms, Inc., Gazza Boulevard, Farmingdale, New York. New Tile Hos Stippled

Effect

Ma5rfair, a nodular white finish tile with a unique texture, has been added to The Celotex Corporation's line of decorative ceiling products.

When installed, a ceiling of Mayfair provides the character of a hand-stippled finish, adding modern decorative appeal. Its surface is durable and washable. Bright white finish, containing the special ingredient Titanium Dioxide and it provides high light reflectance. Each tile is backtreated to equalize surface stress and insure a level ceiiing. The finish is flame resistant, meeting Class F requirements of

Designed for a number of uses it is particularly well adapted to cutting floor coverings and roofing materials. Attractively displayed on an orange and black card this new Linoleum Knife is available for immediate delivery.

For additional information, write Waraer Manufacturing Co., 801 16th Ave. S.8., Minneapolis 14, Minnesota.

Colorful Kitchen Hordwqre

In response to increasing demande for a product to add color highlights to tbe kitchen, the David Allison Company, cabinet hardware manufacturer, now markets a colorful and unique line of cabinet hardware.

This latest addition to the Allison line, called "Cabinet Gems," is available in four

colors, Sapphire blue, moonstone white, jade green and, topaz brown, and a variety of shapes and sizes as shown in the aceompanying illustration.

"Color in the kitchen is making a strong comeback," declared David Allison's president Bernard Friedel. "In many cases it will show up in highlights rather than in mass, but the demand for color is very strong. Builders know that a colorful and attractive kitchen has a profound impact on a buyer, and often makes the difference between completing or losing the sale. In this highly competitive market, builders are using every merchandising device they ean think of; that's why they are onee again turning to color."

\Mrite: The Celotex Corporation, 120 South LaSalIe Street, Chicago 3, Illinois.

Suggested retail prices for "Cabinet Gems" range from 551 to 854 depending upon size and shape. A number of merchandising aids including an attractive display board are available. "Cabinet Gems" may be ordered either econorny-paeked, polypacked, or blister-packed and carded.

Write: David Allison Co., Roosevelt, N.Y.

Uniquely textured finish tile Commercial Standard CS42-49 of the U. S. Department of Commerce. Available in 12" x 12" x )h" size.

Linoleum Knife has many uses

Board and Batten Siding

Color impact hardware

Fire Sofety ond Sqles

The increasingr awareness of the general public of the need for fire safe materials is one of the reasons for the success and popularity of Simpson Timber Company's Pyrotect noncombustible woodfiber acoustical ceiling tile.

"Dealers tell us people are willing to pay the few pennies more for a noncombustible product that will add fire safety to their homes," said Jack L. \Metherby, Jr., Simpson sales manager, insulating board products.

"Pyrotect also has opened the door for dealer sales and profits to builders and contractors in the light eommercial construction field," 'Wetherby added, "since it represenis a tremendous cost savings versus mineral or other noncombustible products in the construction and remodeling of apartments, retail stores, clinics, schools, churches, restaurants and similar buildings."

\ilhen first introduced, this new low-cost ceiling tile represented a major scientific breakthrough in the field of,fire safety for the home and light construction industry. Simpson research and development perfected a method of impregnating each woodfiber of the ceiling tile wit,L chemicals

design, engineering and dependability on the market today," he said.

Write: Beco Products Corporation, 5262 S. Kolmar Avenue, Chicago 32, Ill. Department G-7.

M-D's New Tope [ine!

Macklanburg-Duncan has introduced a new line of plastic electrical, friction and masking tape to their dealers, The M-D Vinyl Plastic Electrical Tape is available in four sizes in a plastic dispenser with a built-in cut-off tongue. This tape stretches and conforms readily to irregular surfaces, resists galvanic corrosives, rot, mildew, fungus and severest weather conditions. It is not affected by water, oil, greases, acid or alkalies. Available in cartons of twelve rolls each.

M-D Friction Tape comes in two sizes both skin-packed on a colorful yellow and black display card. It provides economical, positive insulation in any temperature and under all climatic conditions. Sticks tight and protects against -vvear or weather. One

proven successful by the U.S. Forest Service in extinguishing forest fires.

Simpson fimber Company has extensively promoted Pyrotect with national advertising in architect and builder trade magazines and with national publicity in trade and consumer magazines and newspapers.

Tqble Top Woler Founiqin

Beco Products has broken the decorator fountain cost barrier claimed John Devlin, sales manager of Beco in a recent interview. "We've recognized for a long time, that the idea of a compact, attractive, economical table fountain would have immediate public acceptance. We have been manufacturing larger water{all type fountains for many years in fact, I think we are the largest producer of this type fountain."

"The impact of several important fountains made up our minds and we proceeded to develop and distribute smaller, table type fountains," Devlin continued. "Now, we have developed and are producing our own pump , . with every desirable feature that our customers and critics have ever asked of a pump, and our 1964 line of table fountains is without question, the finest in

layer of M-D Friction Tape resists up to 1.800 volts, Available in cartons of twelve rolls each.

Flexible crepe paper backing makes new M-D Masking Tape applicable to a wide range of uses. It conforms to curves readily and has a desirable dead-stretch characteristic which prevents it from peeling or pull- ing itself back. The thin gauge backing prevents excessive paint build-up; strips clean. Can be bought by the roll or in standard case packs.

Like all M-D Quality Products the new M-D Plastic Electrical. Friction and Masking Tapes may be ordered direct from M-D territory representatives or, 'Write: Macklanburg-Duncan Company, Box 1197, Oklahoma City, Oklahoma, 73101.

Time-Soving Jomb Clips

Now self-nailing Jamb Clips eliminate the need for shims in hanging prehung or job hung doors. This field-tested clip saves time, labor and material on door installation, yet costs only pennies a door.

Fastened on the back of the jamb, with integral nails, Jamb Clips do not interfere with casing and there are no nail holes to filI or hammer marks to sand on the face of the jamb. Simplified, trouble-free installation requires only 8 clips for hollow core, 10 for solid core doors.

Manufactured by the Panel-Clip Company, Box 423-29, Farmington, Michigan, makers of Truss Clips, Panel Clips and Component Clips. Jamb Clips are available through distributors, dealers nationally.

Timber Meosuring Rods

St. Croix Corporation, Park Falls, Wisconsin, with assistance from the U. S. Forest Service, has developed a new line of fiberglass measuring rods for measuring merchantable heights of standing timber by forrest check cr"uisers.

fire new fiberglass measuring rods are made 24 feet in length (four 6 foot sections) and weigh 10 ounces per section. Additional lengths are being made available in increments of t2 feet (two sections).

fire rods have brass, rolled edge ferrules and a wood dowel on each top piece allowing for easy fixation of measuring guides. They will be sold for, 918.50 f.o.b., Park Falls.

St. Croix Corporation is one of the largest manufacturers of tubular fiberglass fishing rods in the world. Major products of the company include rods, nets, jointed bamboo poles, gaff hooks, line and leels.

Pyrotect ceiling tile

Economical table fountain

Jamb clips eliminate shimming doon

New line of tapes

Fiberglass Measuring Rod

New Prefinished Ponels

' Two new prefinished panels to appeal to buyers who are looking for distinctively modera paneling at an economy price, have been lntroduced by Welsh Panel Company, Longvibw,'Washington.

The new panels, called Planked Lauan and Tomok, are marketed under the Welsh-

colored, random width strips are intermingled with darker strips to produce a contrasting plank effect. To add to the planked efrect, panels are v-grooved at random widths between strips.

Planked Lauan is especially effective in family rooms or recreation rooms where a casual mood is desired, although it is equal- ly usable in other rooms of a home or in

cAuFotNlA LumlEl mElc[lANr

of Welshtone Golden Tomok can be accurately controlled.

Golden Tomok is available in both mismatched and matched strip panels, all random grooved on 16" centers

The finishing process used on Golden Tomok includes embossing under 40,000 pounds of pressure and high temperatures. This process condenses the wood to a hard' ness that approaches the point of petrification, virtually eliminating the possibility of scratching, denting or marring of the eurface.

Both new panels have the exclusive 'Welshtone heat converting catalyzed resin finish which is not damaged by common. household hazards, including moisture, detergents, grease, foodstufrs, ctof,olls, Srrl: monia, bleaeh, nail polish, lipstick, boiling water and hot cofree. Spots and stains wash ofr the Welshtone finish without a trace of damage.

Welshtone Planked Lauan and Golden Tomok are manufaetured by Welsh Panel Company P.O. Box 329, Longview, 'Washington.

Morbleione

Folder

tone natne, and are available in unlimited 'ipantiti* for immediate shipment to dealers and distributors.

New \Melshtone Planked Lauan, available in Sandalwood, Blond and fvory shades, has been developed by Welsh Panel Company to meet the demand for a prefinished panel- ing with a realistic planked efrect. Light

commercial installations such as restaurants, motels and olfices.

New Golden Tomok (pronounced TomOak) fills the need for a low-cost prefinished panel that has an Oak-type graining. firrough the use of an embossing process and a special impregnating coloring process, both grain pattern and panel color

A four-page, color illustrated folder showing Marbletone by Masonite, a richlooking hardboard panel with the appearance of travertine marble, may be .obtained frde by writing the Service Bureau, 29 North Wacker Dr., Chicago, Ill. 60606.

Used as an accent wall to give an unusual, dramatic touch to the decor, Marbletone has many uses in homes and businesses. It blends beautifully with other materials.

New Planked Lauan

New Golden Tomok

Ncw Approoch ro Cofiide Sow Core

Armstrong Manufacturing Co., Portland, Oregon, has introduced a new line of equipment for carbide saw maintenance which shows great promise of reducing costs and making ca,rbide saw cane an easier operation.

Until introduction of this new Arnrstrong line, carbide saw care was usually done on one fairly complicated piece of equipment which required costly, time-consuming se-tups to accomplish all the operations of facing and top grinding, side grinding and brazing.

To eliminate the labor costs of these setups which then had to be torn down and re-set, Armstrong has included two difrerent machines in their line, one built especially for sharpening dulled saws, the other for grinding side clearance on new teeth after the saws are repaired. The separation of the maintensnce and repair ;obs has made it possible to use a much simpler design on both machines.

The sharpening operations, which make up an estimatd 90% of the work, aie perfoirned on the Armstrong Precision Iland Sharpener. Since the machine is built for face and top grinding only, there is no need for complicated mechanisms or accessories, and there are no time-consuming set-ups to be torn down and re-set. The result is much faster operation, and very little practice is required for a ffler to become proffcient in grinding carbide saws.

, Grinding clearance on the sides of replacement ti1x, estimated at about 10% of the work, is accomplished on the Arm-

strong Side Grinder. It is a compact benctr model, designed especially for this work. Since it also is a one.puqpose machine, no elaborate set-ups are necessarJr, and only two adjustments are needed to set the proper clearance angles.

Complete, detailed information on this new Armstrong line may be obtained from Armstrong Manufacturing Co. 2136 N.W. 21st Ave., Portland 8, Oregon.

Point-free Siding Booklet

"Paint-Free" Weldwood PF-16, guaranteed bo need no painting for a minimum of 16 years, is the subject of a colorful new fourpage brochure being offered by United States Plywood Corlroration"

PF-16, surfaced with Du Pont's Tedlar film, is a prednished residential siding that promises virtually maintenance-free exteriors. It is available in lap siding and flat panels in ffve fade-resistant colors-white, grey, green, yellow and beige.

The new booklet describes PF-16's physical properties, gives test results and explains its cost-saving features. Details of matching accessories and trim are included, as are descriptions of the siding styles, including a vertically-patterned panel which will be available shortly.

Copies of the brochure may be obtained by writing U.S. Plywood, Service Dept. 55 West 44th Street, New York 36, New York.

Well,WhyNot...?

The ever intriguing fortune cookie, long relegated to Oriental restaurants, has entered the building materials world as a sales promotion tool.

An unusual promotion was launched last fall by C B S Plywood Co., of Oakland, California, using 3000 fortune cookies with special fortunes prepared by the Lotus Fortune Cookie Co., San Francisco, the world's largest fortune cookie manufacturer.

The fortunes inside the cookies read, "Shop at C B S Plywood and receive 6/o discount. (Also 70%, l5% and 50%.1

iin coseyou hqdn't heord)

.S' Unlike mony wholesolers, our yord inventory is mointoined with the retoiler in mindyou cqn qlwoys depend on United tofill qll your Pine ond White Fir needs.

FHA Accepts Quality Certified Aluminum Windows Standard

The FHA has accepted the "Quality Certified" Label of the Architectural Aluminum Manufacturers Association. Inc. as evidence that aluminum windows carrying the label meet the requirements of the FHA Minimum Property Standards.

F;ist public reference to the label acLLptance was made by Joseph A. Woods, General Underwriting Advisor, Federal Housing Administration at the annual AAMA meeting in San Francisco.

The AAMA Quality Certified Label (or an alternate program satisfactory to FHA) became mandatory on aluminum window units after January l, 1964, if buildings were to be eligible for FHA Mortgage in' surance.

George O. Radford, President of Radco Products, Inc., Santa Maria, California, and newly elected President of the Archi' tectural Aluminum Manufacturers Associa' tion, hailed the FHA action as a giant step forward for the aluminum industry.

"The fact that FHA will demand the "QC" label, or similar evidence of quality, on all prime aluminum windows and

sliding glass doors in FHA-insured homes and apartments means that the consumer will be more fully protected than ever before," said Radford.

Radford pointed out that the AAMA, Inc., Quality Certified label will appear only on the products of manufacturers which have been pre-inspected to assure ihat they meet AAMA specifications and standards. As part of the policing of the program, all Quality Certified licensees' factories are inspected three times each year. The independent administrator, Electrical Testing Laboratories, Inc., New York, checks the manu{acturers products to see that they have proper strength of members, water'tightness, wind-resistance, and other qualities. Products that fail the standards are eliminated from the program until necessary corrections are made, Radford explained.

Approximately 56 manufacturers, rep."."nt1ttg over 5O/o of the total national output are placing the QC label on their prime aluminum windows and sliding glass doors.

The Nation's prime producers of aluminum also are backing the AAMA Quality Certified Label Program.

O. M. Mader, Manager, Building Products Sales, Alcoa, declared, "Our industry believes the consumer can be conditioned to look for the Quality Certified Label on the prime aluminum windows in the home he buys. Vte are entering an era of a neu' type o{ consumer; a consumer who will demand quality, whether in clothing, an automobile or his home. We must increasinglv think quality and ofier quality. We believe this trend toward quality is so important that our new Alcoa advertisements feature the Quality Certified Label of the Architectural Aluminum Manufacturers Asso' ciation."

Heroic Secret Service Agent

Wos Once Honored by NLMA

Rufus W. Youngblood, Secret Service agent who received special commendation for shielding then Vice President Lyndon B. Johnson and Mrs. Johnson during the assasination of President Kennedy Novem' ber 22 in Dallas, was once honored by the National Lumber Manufacturers Associa' tion. The occasion was the 1956 annual meeting of NLMA, at which Youngblood and his wife were declared the winners of a $16,990 "Value House of 1957," located in Franconia, Virginia.

ENGINEERED TUMBER

(Continued lrorn Page 42)

American blar:k walrrut. a deep brorvrr rvood long prt'ferred lor fine furniture and .qclect intcrior finishing. has been spe(.ifie(l for both tht' dining room and the kit<rht,rr.

In the lormal dining area paneling is tlrc rn-ajor wall surfacing material, the panels of r,art:fully matcheJ veneer,c rvith suprenre quality factorv finish by Weverhaeuser for elegance and durability.

Kitchen rvalls will be of white brick l:ehind smooth rgalnut cabinets for striking but pleasing contrast in color. pattern and texture.

The old finish teak Craftwall. the cirrnamon cherry Forestglo and the architectural walnut pancling are the shou'place rvoods in the rnoderrr House of Cood 'l'astc at the forthcoming Nt:w York World's Fair. Ther' nrt lrttl lhrle of lhe u irle arrar t,f ,jo-"*tic: and imported hardrvoods carefulll' cralted by Weverhat'user in firre panelings prefinished to enhance the bcautv of l'oorl and provide carefrt'e wearing surfaces.

Other woods inclutle oak. elm. birch. pecan, maple and mahogany. All are offered in dcep-glow finishes that retain the natural coloration of the woods. In addition. most oI the lvood-. are ar,ailable with finishes that tone the panels either

lighter or darker yet retain the distinctive figuration and related characteristir:s of ctrch rvood.

Tonook Nqme Chonge?

With the increasing use of tattoak. re' oorts the Northwest Hardwood Association, .o*e of those promoting to itrcrease commercial applications have suggested chang' ing the name of the species.

The association has requested its members to send their suggestions to the group's headquarters.

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"lnslont Obscure" Adhesive

Quik-Frost is an embossed plastic sheet coated on one side with a permanent pressule-sensitive adhesive. Siniple to apply, it insulates, shatterproofs and leduces condensation on any glass surface.

Perfect for' "instant obscut'e" tleatment on any door, lite, prinre window, ot' :r variety of other installations.

Quik-Frost cotnes in non-color translucent as well as four colors: Amber, Rose, Blue, and Green. Available in loll folm 54"x150'or cut sizes.

Write: The Visador Cornpany, 940 Visador Road, Jasper, Texas. The Visadol'Comlrany has leltlt'sentatives in tnattl majot' cities.

Wbolesale Distributors

FOREIGN AND DOMESTIC

Conlilevered Floor Booklet

Timber Engineeting Company (Teco) ha3 announced a descriptive folder on its Linei A-Joi.st connector firr cantilevered flooi constluction. Replesenting a new concepf in the framing of floor joists, the Teco system can save as much as $30 per housd through more elliciettt utilization of lumber. Comprehensive design tables prepared by theit engineels show that in most cases it is possible to use floor joists 2" less in depth when utilizing the Line-A-Joist system of construction. 'l'his is accomplished by taking full advantage of the combined negative and positive bending etrect tha! results from the cantileveling of joists. Unlike conventional framing, where ond

682 Monodnock Bldg., Son Froncisco 5

Phone GArfield l -l 840

TWX SF 15

joist butts or laps another over a central support, the Teco system calls for one joist to cantilever over the support a predetermined dimension where it is joined to a shorter joist (called the supported joist) with the Line-A-Joist connector.

Manufactured of 16 gauge, galvanized sheet steel, the Line-A-Joist connector is designed to transmit shear loads from the cantilevered joist to the supported joist. The product is available in three sizes to accommodate 2x6,2x8,2x10 and 2xL2 members. Special l\/2" length, hardenefl steel, spiral shank nails are r'ncluded in each carton of connectors.

For copies of Teco's booklet on cantilevered floor framing, write Timber Engi- neering Company, 1619 Mass Ave., N.W,, Washington. D.C.-Zip Code 20036.

New Sheothing Product

United States Plywood has developed a new weather-proof plywood sheathing, L-lR-X, "to meet the needs of plemium housing," vice president M. W. Pollack has announced.

"This new sheathing is a successor to our Weldwood L-1R grade, an earlier product featuring a moll-resistant glue," Mr. Pollack said. "L-lR-X, at a slight premium over existing sheathing grades, has proved superior to L-1R in lesistance to adverse exterior effects such as water and mold and has proved immune to delamination despite severe storage and installation conditions."

L-1R-X, using new resin knowledge, features an exterior glue throughout. Based

on lengthy laboratory and field tests, L-IR-X carries a performance guarantee against delamination for one year, if stored off the ground; and for the life of the installation if used indoors and not in contact with the ground.

L-1R-X will meet the glue line requirements of the strictest building codes, Mr. Pollack said. Edges are treated with Convoy, a new weather and fungi-resistant treatment that was developed recently by Protection Products division of U.S. Ply- wood. This water-repellent emulsion will act also as a color coding system for the new sheathing product.

Production of L-IR-X began in January and is now becoming available at U.S. Plywood's 133 branches and warehouses thloughout the U.S.

5 Garlow Lettctrs

Gompany

Warehouses

to Serve All Sourhern

Colifornio Deolers

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EMpire 9-5208

738 Eost 59th Strccr

tOS ANGE].ES, Golifomio

Plecsonl 2-3137

6807 McKlnlcy Avrnur

tOS ANGEIES, C.ollfomlo

P[co:on? 2€136

2510 N. Chico Strrt

El llONlt, Collfomlo

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WAI.I. HAilOERT ale nou in fhe mail. ll you have nol rcceived your copiet by teb. ll, wile: (An[0W (O]*OllfY, (alalog Depl., P.0. Bor 11516, lol lngele$ (alil. 90001

California Lumber Merchant

Dear Sir:

In youl January, 1964, issue there appeared an article on page 47 concerning the number of obsolete trucks in the lumber industry, We found this article to be very interesting and would like to lequest some additional information pertaining to the subject. Specifically we are interested in knowing the reason for the increasing number of years a yard keeps its trucks in serwice.

It appears from the article that the case for leasing of equipment can be supported by this survey, and if this is the case, then further information would be appreciated.

Very truly,

J.

N. Roes

President

Central Lumber Co.

The questiort. ol leasing equipmeil is a complicateil one. Ve would suggest contacting Wheels, Inc., 6200 N. Western ,4ue., Chicago, IlL, who made the suruey.-Editor.

The Editor

California Lumber Merchant

Dear Sir:

I saw your magazine recently when I was in a lumber yard waiting for service, and I thought that I would write to give you my impression of the place I went to,

I'm from the mid-west and was greatly surprised to find as much difrerence between how they do things there and here in Southern California. Evidently business must be pretty good here as the two lumber yards I've seen don't make much effort to either courteously wait on customers or take the time to

explain what a customtr wants to know about certain products.

And the appearance of the places I was in left plenty to be desired. There was too much dust on the displays and even some of the salesmen looked like they could use a good bath.

Evidently your lumber business doesn't cater to women, but I'd like to remind you that it's the women in this country, and I don't think Southern California is much different. that make most of the decisions about how their homes look and what goes into them.

I notice a lot of plaster youl new tract houses and now know why.

Yours very truly, (Mrs.) Beth Underwood Evanston, Illinois

How about it retailers. any comments?-Edinr.

Ole May California Lumber Merchant Dear Ole:

Here's a bit of news that may be of interest to the California Lumber Merchant, perhaps in this small way I can contribute something to the general welfare of our lumber industry.

On the 18th of February I have accepted an invitation to give a two hour lecture at the University of California, School of Medicine, Los Angeles, on the various phases of the lumber industry.

The audience will consist of a seminar of doctors, on a postgraduate course to study the differ.ent fields of industry. Both the West Coast Lumber Assoeiation and The Douglas Fir Plywood Association have been excellent towards this promotion in furnishing film and literature.

Sincerely yours,

Ray Sedall

Mgr, Los Angeles OfEce Lumber Industries, International, Ltd.

Veneers . Plywood

Lumber . Flooring

LUdlow2-531t

ForLCIShipments Where Quolity Counls >(-

Complete lnveniory

Sugor Pine

Ponderpso Pine Whire Fir

Cedcr Colif. Douglor Fir >(-

Direcf Mill Shipmenh Truck Lood

Truck

Industrial Users' Big Market for Redwood

The demand for California redwood as finish lumber for houses. and the profits therefrom, have led some dealers and wholesalers to disregard an important market for this species-industrial users.

Many of the same characteristics which make redwood a preferred material {or siding and paneling-tight, even, straight grain; dimensional stability; ease of handling and working; and durability-make it egually suitable for architectural millwork, furniture and {urniture cores, {oundry patterns, tanks, pipe, caskets. and cabinetry. Redwood's beauty of color and graining is olten a selling point for industrial buyers.

One o{ the first important industrial markets for redu'ood u'as staves milled from specially-selected stock for tanks and pipes. The rigorous standards set by tank manufacturers early narrowed down the choice of species to redwood (and cypress where that was available). Redwood was found to be more economical and in many cases more durable than metal tanks.

Dimensionol Srobility

Its dimensional stability is a factor in ;ts choice for another important industrial use-furniture cores. Redwood is listed in the U. S. Department of Agriculture's Wood Handbook (Table 39, page 315) as having a lower volumetric shrinkage than any commercial American wood. The Handbook also lists it (Table 34- page 234) among those woods which "glue very easily with different glues under a wide range of gluing conditions." Glued-up stock in a wide range of lengths and widths is now available from several mills to meet a wide range oI customer specifications.

Reseqrch Unit

Redwood's durability is one reason green' house manufacturers use specially milled redwood for sash, structural memhers, and benches.

Additional qualities which make redwood suitable for various other industrial uses are its low thermal conductivity, its resistance to fire, and its ability to hold paint, rated among the best of commercial softwoods. Appearance factors and workability make redwood the choice for many small products such as cigar boxes and novelties.

Where durability or strict dimensional stability is a factor, recommend the heart' wood grades. The sapwood of redwood possesses the same qualities as heartwood but is not resistant to decay and insect attack.

If short lengths will do the job, suggest economical Shop Grade redwood. The Cal-

ifornia Redwood Association has prepared an Industrial Redwood File {one dollar from Dept. P 49, California Redw-ood Association, 617 Montgomery Street. San Francisco, California) to aid you in marketing redwood for specific uses. Technical information on machining. end-grain shaping, gluing, and fastening is available from the Association's Research Division. or from the appropriate departments of the member mills (Arcata Redwood Company. Georgia-Pacific Corporation, The Pacific Lumber Company, Simpson Timher Compan), Union Lumber Company. \Irillits Redwood Prodults Companv t.

Durobility

The Association's Research Dilision is .onstantly seeking new uses for redwood. A recent product development capitalizing on redwood's unique qualities is the Redwood Acoustic Pattern, a paneling designed to mask visually an inexpensive acoustic wall treatment, while remaining acoustically transparent. Similar to a moulding. this pattern is a product which can be run by any local millwork company to specification. Drawings are available from the California Redwood Association.

Corpenters' Union Bocks Lumber Size Stondords

'fhe men who work with u'oodthe 800,000 members of the United Brotherhood of Carpenters and Joiners of Americahave announced their support of the proposed new lumber size standards.

Action by the Carpenters' Brotherhood brought to more than 60 the number of national organizations and other prominent groups urging the Commerce Department to promulgate the proposed new- sizes as voluntary industry standards. The new standards. which relate lumber dimensions to moisture content, also have been endorsed by many members of Congress.

Notification that the United Brotherhood of Carpenters and Joiners favors the nerv size standards came in a letter from the union's general treasurer, Peter E. Terzick. Terzick advised the National Lumber Manufacturers Association, a pioneer supporter of the size re{orms, that "after careful review, the General Officers of this organization have unanimously expressed themselves as favoring adoption of the proposed new standards for softwood lumber sizes." The General Officers serve as spokesmen for the Brotherhood's membership.

Mrco-,aUALITY

WALNUT CO.

MAHoGATTY IMPoRTING co.

NO PTACE LIKE HOME

(Continued lrom Page 4)

when Sunset Lunrl,er Conrpany wa,. closed. Henry joined his son and the leam was complete.

During the ensuing years the pair care{ully expanded. but remained primarily in Iumbcr and lumber products, since their facifities were limited. During late 1962 opportunity knocked. Wyllie Lumber Company. an "up town" neighbor at 1,|,200 Washington Avenue in San Leandro" decided to sell. Henn- and Bob boueht.

On Januarv l. 196:1, Home Lumber Company moved into the old \I'yllie property and bepJan a complete remodeling and expansion program which now, one year later, has established the company as a complete one-step operation for both the custom builder and retail trade.

Like hundreds of dealers before them" Henrv and Bob Meyer have recognized that people have bccome conditioned to the one-stop concept of marketing. Builders and the lvalk-in trade alike expcct. within reason, to be supplied with the service and materials to finish a job, though it mar' sometimes take some substituting.

The Meyers have {ound out through experience that if you <:an't supply the entirr: job, and you have to refer your customer to another yard, you have a good chance of losing the customcr to vour competitor.

Tell Cost, Deqlers Advised

"Gir-e lhe handyman a clear-cut idea of rvhat the material will cost for a particular job" and he'll be more likely to buy," advises Lee Seabolt" Aromatic Red Cedar Closet Lining Nl[anufacturers Association.

"For instance." he point out, "we have found thai advertisins which notes that an average heclroom closet can be lined with red cedar ior approximately $50 is more efiective than that which gives the price

per bundle. Since the handyman has no idea how many bundles will be required, he he is hazy as to how much the project will cost."

Seabolt aiso urges profit-minded dealers to promote specialty products. such as red cedar, with inexpensive in-store signs. Pictures of actual installations also are effective.

ooHome handymen also appreciate the Iact that a closet can be lined with aromatic red cedar over a weekerrd. A weekend project still is the best type of impulse' proiect for the dealer to sell."

Hoo-Hoo-Ette Club I Plons

The Januarv meeting o[ the Hoo-HooEtte Club No. I met at Sunny Lee's in the Westchester area with several members of the Valle,v Club No. 6 attending.

Club members made plans for their anrual "company night" on February 10, at the Hollywood Roosevelt. The committee reportecl on their plans and judging from past performanc'es predicted a gala evening. "Save the date", door prizes, a grand ralHe prize and a novel theme is planned for the decorative festivity and entertainment. It is the opportunity of the gals of Hoo-Hoo-Ette Club No. I to pay tribute to their wonderful liosses and company associates.

Allowing novices to operate power equipment is Just begging for lawsuits.0nly qualified employes of Home Lumber are allowed to use the equipment. The retail operation does not precut for builders, but will cut small orders for the do-it-yourself trade.

Reli dble Seryice DIRECT SHIPMENTS

Ponderosa Pine . Sugar Pine . White Fir Incense Cedar and Engelmann Spruce

SIERRA TUMBER AND PIYWOOD, INC.

Pornell To Sqles Position

Willis E. Parnell has been named sales representative for Forrest Industries, Inc., the Dillard, Oregon building materials manu{acturing firm for California from Bakersfield south to the border.

He will handle the full line of Forrest Industries products including Forrest ,wood flooring Par-Tex exterior siding, Par-Wood interior panels and Par.Wood underlay. ment.

Parnell is a graduate of Penn State university, where he earned his B. S. desree in forestry. He has had many years" of experience in the building materials field, including 12 years with U.S. Plywood

9orp., beginning in 1945 at the Algoma, Wisc., division, where his work included product development, technical aspects of marketing problems, and special cost studles.

In l95l he was appointed general manager of U.S. Ply's Panama division, where he was instrumental in developing a high pace production facility producing s[c-d veneer, de-corative plywood and tropical hardwood lumber.

Prior to joining Forrest Industries, Parnell served in managerial capacities with Sacramento Box Company, Gordon-MacBeath Hardwood Lumblr Co. and Bennett Veneer Factors, Inc.

"Our 5 truck fleet brings our mills to your d00r"

PUBLIC'S IDEAS ON WOOD

(Continued' lrom Page 69) and aluminum received scores of 16 and lB per cent respectivelY.

Another question asked which material would be considered the most "modern." The respondents selected two newer (in point of time) building materials, but con' iidered wood more modern than steel. However, the question did not specify new or improved applications for the product and could have been interpreted as refer' ring to modernity in terms of historical de' velopment.

Two questionson the material that "doesn't last long," and the material that

is the "strongest"-indicated a negative image for wood. Replies to the question of durability showed that wood ranked third, but 38 per cent ahead of plastic which was considered the least durable. Steel and aluminum were considered the most dur' able in the order named.

Replies to the question of the "strength" of thi various materials showed that alu' minum, plastic, and wood are considered about the same, and are ranked in the order named. Steel was considered the strongest of the four materials.

The responses to the questions of strength and durability can be considered markers by which the lumber industry can steer its

consumer promotion to overcome any built-in prejudice and pre'conditioned opinions.

By emphasizing the facts-that wood, through research, testing, and engineering studies has been dramatically revitalized to become a true engineering. material; that thousands of wood buildings now in use graphically demonstrate its adaptability to many structural uses and decorative details; that workability should not be con' fused with the material's structural ability or durability; that in designability, wood is as modern as tomorrow-an unbiased and completely objective case for wood can be presented to the public.

7125 TELEGRAPH ROAD, tOS ANGEIES, 90022, CAIIFORNIA

PHONE 723-3221

CRA Fredicts Good New Yeqr

Philip T. Farnsworth, executive vice president of the California Redwood Association declares that the redwood industry should look back on 1963 with satisfaction and forward to 1964 with confidence.

"The year just past was a good one for redwood," said Farnsworth. o'The healthy sales picture was only partially due to conditions in other segments of the lumber industry."

With the siding market good through most of 1963, CRA, without slighting this market, placed special emphasis on the markets for commercial, industrial, agricultural, and religious structures and manufactured products. Nineteen-sixty-four will see strong promotion in the second home market and the school market. The industry is intensifying its efforts to come up with longIasting finish systems for wood siding.

The association has revised its Reiwood exterior finishes data sheet based on the findings of the Coatings and Treatments project. (The new brochure on exterior finishes can be obtained from Department P, California Redwood Association, 617 Montgomery Street, San Francisco ll, California.)

In addition to finish research, the Association is also at work on a component cabin, in co-operation with its member mills. A pilot building is under construction now at Union Lumber Company's research laboratories in Fort Bragg, California.

The new photographic exhibit, 'oTwelve Churches, an Architectural study in Photographs," will be seen in museums and galleries in all parts of the country in 1964. The show has been called "an exhibition of outstanding examples of wood churches" by Architectural Record magazine. The table-top exhibit, Landscape Architecture Today, is also expected to see much use, demonstrating redwood's qualities throughout the U.S.

Finonciql Monogement System for Retoilers

Thomas T. Sneddon, National Lumber and Building Material Dealers Association, has announced that NLBMDA is sponsoring a new financial management-accounting system for retail lumber and building material dealers.

'oFinancial Management and Standardized Accounting Procedures for Retail Lumber Dealers" was developed by a nationwide accounting firm, in cooperation with C. W. Nortz, of the Mountain States Lumber Dealers Association.

The new system is a significant advance toward modern financial management and bookkeeping by retail dealers, Sneddon said.

Training courses taught by professional accountants will be set up across the nation to familiarize dealers and their accounting stafis with the system.

Schmitt Heods Jock London Troding Co.

Charlie Schmitt, former president of the Imported Hardwood Plywood Association and widely known San Francisco lumber and plywood importer, has been named general manager of the newly-formed Jaek London Trading Co., at 19 Jack London Square, Oakland. The new firm engages in a general importexport business in lumber, plywood and wood products.

An officer and veteran of War World II, Charlie spent many years with U. S. Plywood and later operated his own wholesale business. He entered the import-export field some I0 years ago with the old Beton Company in San Francisco and more recently had been manager of the imported lumber and plywood division of Atkins, Kroll & Co. in San Francisco.

FOR INVENTORY FILL-INS

DOUGLAS FIR, DIMENSION IN PACKAGED LOTS

Stock Avqilqble F.O.B. Trucks Vernon Yqrd or Long Beoch Dock Toll Free-ZEnith 517l -Don Brown Softwoods... Plywoods... Soshond Doorc. .. Building Moteriols

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2lOO Eost 38th Srreet Los Angeles 58, Cqlif. ADqms 2-5171

Rooftng Moteriols Circulor

In having "a roof over his head" modern man has come far from his cave-dwelling ancestors who depended on nature or later forebears who depended on skin or thatched coverings over their shelters.

But with more complex roofs have come problems-in choice of materials and construction, costs and upkeep-and leaks. To guide today's home builders and owners, the University of Illinois Small Homes Council-Building Research Council has issued an understandable. illustrated circular Roofi.ng Materials."

New roofs, materials and their applications, porches and sun decks, gutters and

downspouts, and roofihg problems get attention.

o'Most troublesome problem in application of shingle-type roofs is improper nailing," the circular says. o'Too often shingles are nailed too high or with too few nails. When improperly nailed, the shingles lack wind resistance and easily crack or blow off the roof when subject to high winds.

'oFaulty flashings are the reason for more leaks than the roofing materials in residential applications. Improperly applied flashings will open and allow water to penetrate.

"Inadequate attic ventilation can cause condensation on the underside of roof sheathing and drip back, giving the appearance of a roof leak."

P.O. Box 58038, Vernon Brqnch Vernon, Colif. ADsms 2-5171

The circular advises, "To help prevent water from melting ice, or snow from backing up underneath the shingles when gutters are frozen, the gutters should be installed with front edge approximately 2 inches below roof edge. This will allow water to overflow the gutter rather than ponding at the roof edge and flowing beneath the shingles."

A chart in the circular presents relative in-place costs, durability, and maintenance for 13 kinds of material for shingleo roll, or metal roofing. Another chart presents sketches of the materials, details sizes and weights, fire rating, and minimum slope advisable.

Single copies of 'oRoofing Materials" are

available free on request until March I from Small Homes Council-Building Research Council, University of Illinois, Urbana. After that date this will be 15 cents as are 33 other circulars issued by the council for home builders and owners.

Costly Forest Visitors

I)eer herds ranging Humboldt county forests are responsible for costly timber and forage losses, accuses a University of California {arm advisor.

By measuring growth rings of small, bush-like, deer-damaged Douglas 6r treeso Humboldt County Farm Advisor Duahne Cooper found that tree growth was delayed rnany vears by deer browsing.

Douglas firs two to three feet tall were found to be 12 to 15 vears old, when they should have reached 24- to S0-foot heiehts. Most of the small trees survive the damaee and eventually reach a size where to'p growth cannot be nipped by deer, but the timber loss in growth years is serious.

To compile adequate information, Simpson Lumber Company oflicials at Eureka cooperated by constructing a deer enclosure ofIl5 acres behind a seven-foot fence. One-hundred Humboldt State Collese students and 80 Simpson employees cooierated in an attempt to clear deer from the enclosure. Fifteen Blacktails were chased out

during the first drive, and it is estimated that 15 were left inside. Since that first drive other deer have been removed, but it is believed that at least one buck and two does are still inside.

Still more revealing is that there were five deer-damaged-trees inside the enclosure and 83 outside. Damage comes in loss o{ top stalk, which contains the present year's wood growth plus the following year's bud for future growth.

Douglas fir and redwoods are browsed equally, but newly introduced Monterey pines, which may become a future lumber source, are left practically untouched, the forest study showed.

"Pq,inf-Free" Doors

Prefinished exterior doors, guaranteed to need no painting for a minimum of 15 years, are the latest addition to U.S. Plywood's line of virtually maintenance-free exterior building products.

New Weldwood PF-15 doors, surfaced with Du Pont's Tedlar, are designed for residential installations or commercial locations where heavy traffic is a factor. The doors, which can be matched or contrasted with PF-I5 prefinished residential siding, are available in the five sidine colors - green, yellow, beige, gr"y und white - and also in Georgian Gold.

The doors are recommended for interior installation in high moisture areas such as steam rooms and for areas where frequent cleaning may be necessary. An occasional hosing down normally is the only maintenance necessary.

For exterior use, PF.15 finish will be applied to either Weldwood lumber core or Stay-Strate doors over sound birch or maple substrate. For interior use, PF-IS finish also will be available on Weldwood Novoply core and fire doors.

A variety of face combinations is available with the new finishing system. Doors may be ordered with both faces of PF-15; with one face of PF-15 and one natural face; or with one face of PF-15 and the other clear or color Permagard. Permagard is a highly wear-, and heat-resistant protective surfacing. It is easily cleaned with a damp sponge or cloth.

In addition to the l5-year o'paint-free" guarantee, U. S. Plywood's "life-of-the-installation" guarantee for the basic door applies.

By constantly improving harvesting tech-

nigues and intensifying utilization, th'e red- ,A wood industry is able to turn each tree into - i,t one-third more lumber and by-products to-

day than 15 years ago.

INSULATION BOARD

(Continued lrorn Page 52) give insulation board sheathing the ability to keep hcat inside in the winter and outside in the summer I the same air spaces give insulation board acoustical ceiling tile its ability to soak-up and thereby eliminate up to 70/o of the excess noise that strikes it.

"The insula.tion board industry has come a long way in 50 years," said Gray, "and with a 50 year start on tomorrow, the future looks particularly bright."

Members of the Insulation Board Institute are: Abitibi Corp., Detroit, Mich.; Armstrong Cork Co., Lancaster, Pa.; Barrett Div., Allied Chemical Corp., New York, N. Y.; the Celotex Corp., Chicago, Ill'; Certain-Teed Products Corp., Ardmore, Pa.1 The Flintkote Co., New York, N. Y.; Insulite Div., N{ & O Paper Co., Minneapolis, Minn.; Johns-Manville Sales Corp., New York, N. Y.; Kaiser Gypsum (io., Inc.,

Oakland, Calif .; NlacAndrews & Forbes Co., Camden, N. J.; National Gypsum Co., Bufialo, N. Y.; Simpson Timber Co., Seattle, Wash.; United States Gypsum Co., Chicago, Ill.; and Wood Conversion Co., St. Paul. Minn.

Money Clinic

Lumber Merchants will have an opportunity to learn the latest short cuts for obtaining capital for growth and other purposes at a one-day clinic to be held at the Jack Tar Hotel, San Francisco, February l9th.

Designed for small business executives and others who need money for growth, equipment and expansion, the clinic is cosponsored by the Federal Small Business Administration and the Small Business Investment Association of the Bay Area.

The Clinic will explain in plain-language the step by step procedure for obtaining {unds from banks. small business invest-

ment companies, Federal Small Business Administration, through public stock issues and through sources o{ private capital'

Speakers will include Lester Bartman, vice president, Crocker-Citizens Bank; Joseph Wasserburger, Federal Small Business Administration; B. J. Brooks, president, Ilegional Small Business Investment Companies; Peter Wallace, J. Barth and Company (investment bankers and underrvriters) and Ernest Lever, atlorney and C.P.A., Los Angeles. Luncheon speaker will be former go\rernor Goodwin J. Knight. nolv president, Imperial Bank.

The entire one-day clinic costs only $35 per person and includes luncheon and a specially prepared money kit of reference material. A previous seminar in September was sold out, so advance reservations are necessary. Reservations may be made through Western Research Center, 68l Market Street, San Francisco, or by calling GArfield 1-2256.

fnc.

REDWOOD HARVEST (Continueil lrom Page 19) section of the yard. Framing this setting is another decorative yetpracticalRedwood fence.

Now what does this one familv mean to the Redwood Industry? Not m.r"h by itself, but multiply it by hundreds of thousands, and a pretty fair picture of Redwood's market is seen. What's more, this is only a part of the market and its promise. Increased popularity among architects and builders is accounting for a considerable portion of Redwood sales, and is looked upon as one of its most attractive areas of expansion.

Now, there is no doubt that most all of you are aware of Redwood's increased popularity and uses during these past few years and the potential it ofiers in terms of sales for the years ahead. We just wanted to remind you in case you'd let Romantic Redwood, and its many uses, slip your mind.

FHA Wins lndustry Ploudir

It's unusual, but a federal agency has just received high praise from industry for its "businesslike and well.timed" action.

The wire was received by Philip N. Brownstein, FHA commissioner. It was

from W. H. Hunt, executive vice president of Georgia-Pacific Corp.

To earn the plaudit, FHA set a speod record to include strict commercial stand. ards for southern pine plywood, products of a new southern industry, in its just distributed revise of minimum property standards. It makes the new southern industry's product acceptable for FHA. insured homes on an equal basis with widely used Douglas fir plywood.

FHA's action coincides, according to Hunt, with start of the industry's first plywood mill in Georgia-Pacific's plywoodpaper-lumber-chemical forest industry complex in Arkansas.

THIS BRAND NEW LOADMASTER HAS A CAPACITY of 10,000 lbs. to permit the building of o full fork lift lood by one mon with o troctor tow. lt's the BIG BOY for oll lumber yord operotions. Other models ovoiloble from 1,000 pound copocity.

WESTERN LUftIBER COffTPANY

REDWOOD FIRM REVEATS NEW DISTRIBUTOR

(Continued lrom Page 24)

Willits from a 350 million acre tract, has timber reserves in the Two Rock-Bie River area, employs more than 150 specialists in the Willits operation. They produce and market redwood only. The remanufacturing plant covers more than 40 acres and prol duces in excess of 22 million bf of California Redwood Association graded-lumber annually. Since Willits b"gu.t 18 years ago they have shipped three hundred million feet of redwood lumber to the markets of the world. Willits Redwood has been an active member of CRA since the very beginning.

The Essley lumber family, too, is widely and favorably known throughout the west. Founder-president Dee Essley has been in lumber association activities plus promotion and sales of lumber products for fifty years. He has been associated with civic, social

and fraternal affairs for many years and has been a leader in the Hoo-Hoo fraternity. Jerry Essley was raised in lumber distribution and sales. He is assisted in the administration o{ the wholesale company affairs by Wayne Wilson, secretary o{ the frrm and a member of the Essley family.

In addition to a complete line of quality redwood products for retail dealers the Essley firm, situated at 7227 Telegraph Road, Montebello, also maintains an inventory of Ponderosa Pine for LCL delivery or pick-up. Twelve yard employees keep shipments moving quickly out of the plant. Direct shipments of mixed or straight cars and truck and trailer are available in addition to dry kiln and planing mill services.

Efficiency of operation, customer service, and above all ability to perform is the key Essley & Son combination. "We hope the dealers will draw on our large diversified stock as we have a complete inventory availabe at all times," said Jerry Essley.

New Hoo-Hoo-Ette Ofiicers

The San Fernando Valley Hoo-Hoo-Ette Club No. 6 held it's 1964 Installation Meeting, January B, 1963 at the Queens' Arms in Encino.

Installation ceremonies were conducted by Margaret Gladish, past-president of Club No. 1, and Donna Dean, our own pastpresident. The following officers were installed for the current year: Lois Jones, President; Mary Williams, lst Vice President; Marge Brooks, 2nd Vice-President; Ann Baker, 3rd Vice-President; Rosalee Bell, Secretary; Orinda Hazen, Treasurer; Ruth Slay, Membership Chairman; Betty Joe Gore, Initiation Chairman; Rene [.ester, Publicity Chairman.

Following the installation, Jessie Culbertson was presented with a past-president's pen and a gift in appreciation of her fine service during the past year.

The next regular meeting will be held on W'ednesday, February 12, 1964.

ilrod'ern Rotter Equipmen'

Jnn J**ln, JJon/inv

Since 1944

Check our Lumber ond Plywood Houling Rotes to Clork County ond Nye County, Nevodo covers Los Vegos, Boulder-Henderson oreo ond Mercury-Tonopoh oreo ALSO OUR LOCAL RATESEXPERIENCED PERSONNEL - PROMPT SERV|CE 9258 Muller Street, Downey, Cqlifornio

PINE and FIR SETECTS

Speciolizing in Mixed-or-Stroight Direct Shipments Truck-&-Troiter or Roil

WESTERN FOREST PRODUCTS CO.

ANgelus 3-6138 o 4t85 Bondini Blvd., Los Angetes 23 Bob Theetge . Ray McKend,rick c fuIike Biains o AI Martens

Monthly Lumber Focts

Sawmills of the Douglas fir region wound up 19613 on a slightly happier note than 1962, the monthly summary by West Coast Lumberrnen's Association indicates.

Deccmbcr lumber output was nearly six percent higher than a year earlier though it remained nine percent belorv the five-year average {or that month. Holidays trimmed output from November's by 7.6 percent, but orders suprisingly held so firm they stayed ahead of production by 4.2 percent.

At year-end, unfilled orders at 535.138,000 board feet u'ere a shade fatter and mill inventories at 902,574,0O0 feet a bit leaner than the year beforc.

WCLA figurecl J963 production ar 8.143,188,000b.f., a lew million belorv preliminary estimates. 'l'his lvas nearly one percent more than in 1962. despite last summer's labor dispute. Orders at 8,206"000,000 feet topped output, but were off a shade {rom a year earlier.

Construction was up nationally, but West Coast mills lost another 5.4 percent to the Canadians on cargo orders to the East Coast. They sold 19 percent more cargo lumher to Cali{ornia, while seeing local stales sag nearly nine percent.

Thc weekly a\rerage of West Coast lumber production in December rvas 145,031, 000 lr.{. or 9I.0/a of the 1958-62 averase. Ortl,'rs areraged 151.193.000 b.f.; shipments 149,666,000 b.f.; weekly averages for November were production 157,382.000 b.1.,98.8/0 of the 1958-62 average; orders 153,4,613,000 b.f.; shipments I51.385.000 b.{.

Twelve months of the I963 cumulativc production 8.f X3"188.000 b.t.; twelve montlrs oI 1962. 8.077,000,000 b.f.; twelve months o{ l96l ,7,793,000,000 b.f.

Orders for twelve months of 1963 break down as follorvs: Rail and truck 6,137,208.. b.f.; export ,1,?,1.690.000 b.f .; local 3132, 728.000 b.f.

The industrv's unfilled order file stood

at 535,138,000 b.f. at the end of December, lnmber irrventory at 902,574.000 b.f.

Wotco-Dennis Appoinlmenl

Watco-Dennis Corp. has appointed Lewis Dietrich vice president, sales, for the United States.

The appointment was announced by Guy H. Dennis. president. \{'atco-Dennis is the American manufacturing company connected with Watt'o Ltd., a long-established Ilritish firm. Vatco-l)ennis specializes in the manulacture of Watco preservatives and finishes for wood, masonry, and marblc.

Dietrich, who is moving to Santa N{onica with his wife and trvo children, brings to Watco-Dennis a strong background in lumber, wood preservatives. plywood, adhesives. and plastics. His last afliliation, with the Elliott Bay Lumber Company of Seattle, Washirrgton. lasted 10 years, the last four of which Dietrich servecl as national sales manager.

190 North Willow P.O. Box 415, Riolto, Colifornic Tef ephone: 87 5-2060

BAY AREA WOOD COUNCIT

(Continued, lrom Page 10) right, San Jose Plywood & Lumber Co.; and Bill MacBeath, MacBeath Hardwood Co.

Besides Pinson, trade association rep' resentatives serving their first term of office on the board are Bob Cassel, Lumber & Mill Employers Assn., and Jack Pomeroy, Lumber Merchants Association of Northern California.

All individuals, firms, corporations and associations concerned with the manufacture, distribution, and/or promotion of lumber and wood products are urged to lend their support to BAWC. It is an action organization which has already moved to correct one code in San Francisco County, and this demonstrates just one of its functions. For further information on other activities o{ the Bay Area Wood Council contact your nearest board member.

New Teco Plywood Mills

Recent additions of Farwest Plywood Co., Tacoma, Washington; Humboldt Fir Plywood, Inc., Oroville, California; Willamette Plywood Corp., Aumsville, Oregon; and service scheduled for Josephine Ply' wood Corp., Grants Pass, Oregon, boosts Teco Tested plywood to 22 mills and one and one-half billion square feet.

Teco, Timber Engineering CompanY, Washington, D. C., and Corvallis, Oregon, is one of the pioneers in independent qual' ity control for particleboard and gluedlaminated products. With the recent addi' tion oI Lester Cedar Products, Inc., Sweet fiome, Oregon, Teco Tested particleboard from seven mills totals over 150 million feet annually, representing about 30/o oI ;otal produ,;tion and botter than 6O/o oI underlayment, Four glued-laminated producers are served on a regular basis by the com' pany, one of thc few organizations fully

HEXBERG

accredited ard recognized by the growing number of codes and specifications which want the assurance of independent quality control. Teco glueJam services are available on either a job-by-job or a full time basis.

Southern Cypress Comebock

One of the South's basic building ma' terials of past decades, cypress lumber, is making a comeback. Sales volume in Florida and neighboring states is up more than 50 percent since mid-year.

Ben Hynes, cypress sales manager for Georgia-Pacific Corp. says the revival is based largely on new availability of tho once-scarce species.

Some of the increase also is because cypress paneling for natural-finish interiors recently became available in moistureresistant packaging and in clear grades needed for interior decorators, architects and builders, it was indicated.

SALES, rNc

PERSONATS

(Continued. lrom Page 26)

Supply, according to Ifarold Price. La Plant will concentrate in roofing sales in the Alameda territory.

Peninsula wholesaler Jimmy Atkinson made his annuel early January mill trip through Oregon and northern California where he found optimism-albeit cautiousbut nevertheless optimism fot,64.

Mr. and Mrs. Mel Ifirsch. of Dolan's in Sacramento, donned their aloha shirts and island garb and spent the Christmas holidays in Hawaii with friends.

Dick Brown of Getz Bros. & Co., and his wife Mary, found an unexpected, but most welcome extra package under their Christmest tree when Edric Andrew Brown elected Christmas Eve for his debut into the world. Baby, mom and dad doin' just fine, thankya.'

Wendell Paquette visited northern California and Oregon suppliers on Sawmill Sales Co. biz during late January,

Meri and Stan Swafrord. Stanton Swafford Co., celebrated their company's 3rd anniversary with a dinner-dance at their Portuguese Bend home. The festivities also commemorated their son Stan Jr.'s 21st birthday.

U.S. Plywood ry Plons

United States Plywood Corporation will be one of the sponsors for the popular ABC-TV Wagon Train series in the 1964 television season, the company has an' nounced.

Guest stars to be seen on the hour-anda-half Monday night show during the January-February-March segment will include Laraine Day, Richard Carlson and Ed Begley.

The company's Weldwood product line also will be advertised on the Ron Cochran Evening Report over ABC-TV.

P*tfn Caast Softwood,s

C|,ASSIFIED ADvEtllslNc-Porltion Wmtcd i2.OO p.r lln., - mlnlmun t/3.!O. All other $3.OO prr llnr, nlninum t6.00. lwo llnor of oddrer (your oddrer or our box nunbrrl Ccunl !3 m. lin.. Clding dst. for copy i: thc 2oth,

POSITION WANTED

CTASSIFIED ADVERTISEI,IENTS

EXPERIENCED YARD FOREMAN, shipping clerk, grader, would like to relocate with medium to large iiwmitt in northern California area. Fully qualified and best references. Address Box Zb.

AGGRESSIYE RETAIL MERCHANDISER

Desires management position as manager or assisting management. Experienced in line yard supervision, sales promotion, advertising, purchasing and all phases of management. Address Box 26.

_OVER A QUARTER OF A CENTURY of experience in retail lumber,-sash and door, hardware sales and stock purchasing. Currently employed in So. Calif., but wish to relocate to No. Calif. Bay Area. Also interested in wholesale operation. Complete resume on request. Address Box 77.

25 YEARS' EXPERIENCE in plywood sales, management and allied building materials. Particularly strong in architectural, lumber dealer and industrial sales & promotion. presently employed, but would like to relocate in Southern California. Address Box 74 for complete resume.

HEIP WANTED

OPPORTUNITY: Rapidly expanding So. Calif. line yard operation primarily interested in volume lumber shipments is looking for young and exceptionally bright personnel. Office experience, sales experience, and preferably some administrative or executive experience is necessary. We are interested in men who are planning to move and we have no intention of trying to influence a man to leave his present employment. Please address reply to Box 6g.

AMERICAN HARDWOOD CO., Los Angeles, has an immediate opening for a yard & mill superintendent. Previous experience in suqervision preferred. However, if you have a working knowledge of hardwoods & softwoods and general mill work expei. and think you are ready to take on a job of this type, we would like to talk to you. All interviews absolutely confidential. 1900 E. 15th St., Phone Rl 9-4235.

LACO IS LOOKING FOR an experienced outside lumber salesman. Salary commensurate with ability. Reply by mail to George Jayka. Give resume in first letter. LACO Lumber Co.. 1b002 E. Nelson Ave., City of Industry, Calif.

ASSISTANT MANAGER, progressive Central California line yard organization has excellent opportunity for aggressive sales-minded lumberman. Good advancement possibilities, insurance and pension plan. Send full information to Box ?9.

il'_YOU CAN QUALIFY as shipping clerk in retail lumber yard

1n{- -wa1t a salary eommensurate with your ability, write Box b2, California Lumber Merchant, 4l2W.6th St.. Los Angeles 14, Calif.

BUSINESS OPPORTUNITIES

FOR RENT: DISTRIBUTION YARD, ofrce, spur, Iift truck service, next to mutual mill. Contact Al Stanger, L.A,, DAvis g-7770.

PBOFESSIONAL SERYICE, LET ME SIIOW YOU buitdins sup- ply retailers how to improve credit granting procedures ana increase collections and sales. No collection agency involved. Over B0 years'experience. Refer to ,'The Credit Corner', in this issue, Write: Wm. E. Locke,3401 Balboa, San Francisco 21, Calif.

Names of Advertisers in this Department using a Box Number cannot be released. All inquiries and replies should be addressed to Box shown in the advertisement, c/o CLM, 412 West Sixth St., Los Angeles 14, Calif.

FOR SALE: ONE OF THE FINDST DO-IT-YOURSELF TYPE

Retail Yards in growing Orange County. Well established and growing. $25,000 cash for equipment and fixtures. Take over all or part of inventory. Address Box 73.

FOR SALE: COMPLETE PLANING MILL.

offer. See Mr, Carter or Mr. Poole. Carter 6727 Crenshaw Blvd., Los Angeles 43,

All or Miu & none. Make Lumber Co.,

EQUIPMENT FOR SALE

Neu R(}TS TIRADDTT ORRIERT New

TRUCK, Straddle-Carry, gasoline engine power plant (Hercules), two pneumatic-tired steerable drive wheels, two pneumatic-tired steerable wheels. 30000 pounds rated capacity, 37" height of lift, empty, 12" height of lift with maximum load. 99" load shoes, 54" long bolster, 96" maximum load height, 52" maximum load width. Roller chain sprocket hoisting mechanism, 1 to 35 miles per hour speed range. 159" over-all height. $$12" svsTall width, 192" over-all length. 108" inside clearance height, 56" inside clearance width. Ross Carrier Co. Model 92-10866. RS. Serial #924967. (Unused) Estimated Wt. 16,500 lbs. Located at Los Angeles, California. Tire size 12:00 x 20 14 ply. Address Box 78.

FOR SALE: Forklift, Hyster 4000 lb. with Pneumatic Tires'.. $1950. Capital Lumber, 200 So. 35th Ave., Phoenix, Ariz., Phone AP 8-3684.

SORTING CHAIN, 16-ft. by 80-ft., with Roller chain two sides, 10 HP g:ear-driven motor, built in sections for easy moving, cost over $10,000. Price F.O.B. our plant-Downey, Cal. $2,000. Downey Kiln Co., TO 1-3116 or SP 3-2603.

MULTISCORE PLYWOOD GROOVER

Used very little. $975 Allied Moulding Co., L.A., DAvis 3-7770

FORK LIFT FOR SALE

Gerlinger 71y'2-ton, 15,000 lb. capacity, Model 862-130, serial no. 2000. Has 62-in, fork, offset carriage for extra reach for loading and unloading, elec. fuel pump, 4 spot lights, elec. brake for holding posiiion, power steering, and all safety guards. One extra short block included. Reasonably priced for quick sale. Call Gene or Vern at J & M Land Co., 705 West Sunnyslope St., Whittier, Calif.' phone RAymond 3-?382.

EQUIPMENT FOR SALE

1- 11 ton Gerlinger Fork Lift

19 ton Hyster Fork Lift 1958

2-7t/z ton Hyster Fork Lift

38 ton Gerlinger Fork Lift

7-71/2 ton Ross Fork Lift

1- 4 ton Ross Fork Lift

t-!Vq, Hyster Fork Lift

May be seen at MacKay Mill Service

822 69th Avenue

Oakland 21, Calif. Phone 638-9428

HEAVY FOBK.LIFT TRUCKS

RENTAL AND SALES

MacKAY MILL SER\IICE

NEptune 8-9428

822 - 69th AvenueOakland 2I, Calif.

BUYER'S GU IDE

tOS ANGETES

tutilEn AND tumEEr PRODUCTS

Al Pcircc Compony.---..---.---------.--SPrucc 5-3537

Alpinc Forcsf Product3 --------770-1}ll Amcricqn Hordwood Co....--..---..-.-..Rtchmond 9-4235

Angclus Hordw6od Compony....--------....IUdlow 7-6168 Arcolo Redwood Co. (Ken Conwoy)---.WEbsler

Arizons-Col Pine Co, -....-.___873-5390 Agociolcd Redwood Millr----...-.....---OVerbrook 5-82.{l Allos Lumber Co.-----.-.-.--.-----....---.....-tr{Adison 7-2326

& Co., Inc. ..--..WEbster

Bfcnco tumber Solcs Co. ---.-.-----CApitol 5-4216

Lumber Co., Inc...-..---RAymond 3-168t-3-3454

Bohnhoff Iumber Co., Inc.------------..-Rlchmond 9-3245

Brolsch-Erodley Wholesole Iumber.-..----(7141

Sutllc & Kcllcr lumbcr Co.-.------------...-..Gllbert 3-8909

Tocono Iumbcr Soler, Inc.-------.----..-----lviUrroy l-6351

Torlcr, Wcbslcr & Johnrcn, Inc.-.-..---ANgclut 9-7231

T. H. & F. Soler, Inc.-..........---------.---.--.HEmlock 2-3481

Twin Horbor Lumbcr Co..--....--.--...----SPruce 5{318

Union Lumbcr Compony-.----------...--.MAdison 7-2282

Unitcd Whlsc. [umbcr Co.-----.-.--.--.--ANgelus 3-6166

Unilcd Sloles Plywood Corp.-----.--------.tUdlow 3-34,1 |

U.S. Plywood Corp. (Glcndole).--..--.--.---.-Cltrus 4-2133

U.S. Plywood Corp. ([ong Beoch]...-.--.HEmlock 2-3901

U.S. Pfywood Corp. {Sqnto Ano) --.---Ktmbcrly 7-1691

Von ldc, Roy .---.....-.-.-..-.--.-....-.--.-.--.---.MUr:oy l-1668

Weber Foresl Producls, J. F. ...------.-..---.-...RA 3-l6ll

Wendling - Nolhon Co.-...------....--.-CUmberlond 3-9078

Weslcrn Foresl Producls Co..------------ANgelus 3-6138

Weyerhoeuser Compony--.-.---.....--.---Rlchmond 8-5451

Worehouse (Anohcim)--.---.-.-.-------.-PRospcct 2-5880

Wholesolc Fore:t Producls Div..-.-----.---.-...-....583-6013

While, Horry W. -.-.....-----......-.---.-.--..-..SPrucc 5-3409

Wilson, Forresl W..-.-.---.-.--.--.----------.---.---------449-l 47O (MocMillon, Blocdcl & Powcll River; B. C. Foresl Products [ld.l

TREAIED LU'II8ER-POIES-PItING_TIES

Boxler & Co., J. H..--.---.--.-.-.-.--------.-----DUnkirk

Greol Western [umber Corp.----------------SPruce

Grovc Wholesolc [umber Co.---------.-PRospecl

Hollinon Mockin [umber Co.--------..-....-ANgclus 3-4161

Hedlund lumber Soles--. -.....685-4090

Hexberg Iumber Scles---.-.-.---.---......---MUrroy l-6386

Hill lunbcr Co., O. lrt-----.---.--.-...RAynond 3-0243

Hobbs Woll lumber Co.. Inc.--...----...------685-8731 Hoover Co., A. 1..---.-----.--.-.-----.--...-CUmberlond

Bldg. l{oleriols Co.....--------SPruce

Contoiner Corp..-------..-..-.-.----------.JE

Jewell Lumber Soles-..-...-----------.-.-.....-FRontier 8-8292

Johns-Ailonville .-.-----..DUnkirk 5-0595

Koibob lumber Co. (Rich Tucker] .-------....------546-7290

Loshley, Dovid 8..---.-..---.---.---.-.-....-..--CHopmon 5-8805

f.. A. Dry Kiln & Storoge, Inc.-...--------ANgelus 3-6273

Icv lumber Co. ..-------.----.-...--..--..--...-.tUdlow 8-3O36

Ios-Col Iumber Co..-.-.------.....---..-----.---.-tUdlow

Mohogony lmporting Compony---.-.-.-...MUrroy

Morquort-Wof fe Lumber Co. .-----.,-.----.---...-.-.-77

Mercury Hordwood Lumber Co. .---.-,-ANgelus 2-1123

Mullen lumber Co., Floyd .-.-678-5518

Muluol Moulding ond Lunber Co.----.---FAculty l-0877

Neimon-Reed [umber Co.....--.-.-.----.TRiongle 3-1050

Nelh Iumber Soles, A. W.--.......---.---TRiongle 3-2663

Oliver Iumber Co..---....--.-......-.-----.-RAynond 3-0053

Osgood, Roberl S.------.--------.---.---...-..---DUnkirk 2-8278

Owens-Porks Iumber Co..---.------------------.ADoms 2-5171

Oxford Iumber Co., Rex--.-...----------------.--.--..J7 5-3633

Oxford Iumber Co., Rex.-...---.--...-.---.........----835-285,f

Pocifi c Fir Soles.--.-..--------......-.-..-.--.-.-.-..MUrroy 2-3533

Pocific [umber Co., The-----...----.--.CUmberlond 3-9078

Pacific-Modison Iumber Co.-.--------..-.-.SPruce 3-2292

Pon Asiolic Troding Co., lnc..----------.Rlchmond 7-7524

Pcircc Compony, Al.------..-------.---SPrucc 5-3537

Penberthy Iumber Co.......---------------.-..-..tUdlow 3-451 I

Pinc Ridge Lumber Co. --...---------.-EDgewood 3-5271

Roy Forest Producls Co..-.-----..------.-..TRionglc 3-1857

Rygel Iumber Soles-----..---.-------..-.-.-------SPruce 5-321 I

Sonford-[ussier, Inc. ---.-....--.----------..AXminslcr 2-9181

Shively, Alon A.-------.---.....----.-...-.-----CHopmon 5-2083

Sicrro Lumber & Plywood, Inc..--...------TRionglc 3-2114

Simmons Hordwood Lumber Co,..-....-....SPrucs 3-1910

Soufh Boy [umber Co..-.--.-----.-----,----SPring 2-5258

Soulh Boy Iumber (Hcwlhornel.-...-----..Osbone &2261

Slqhl Iumber Co.-.---.-.-..-.-.--...-..-.------ANgclus 3-6844

Slqndord Iunrber Co., lnc.-.-..--.*.------.-..-..655-7151

Stonton & Son, E. J..-...------..-......-..--.-tUdlow 9-5581

Slcphcnron & Co., Gco. M. ..--.*------.tudlow 8-2l,rll

I

/vlolding Co..-...-...---.---...-RAymond 3-3221

Div., Allied Chemicql------------.-...-----.-..685-8510

Berkot Monufocfuring Co. ----877-1163

Colif. lbr, Inspcclion Scrvicc--------NOrmondy 5-5431

CHIP Nolionol ------.....-----.-.-..331-8201

Coost Ploning Mill.--.----..-..---.--------...--MAdison 2-l l8l

Indepcndenl Bldg. Moteriols Co..---.---FAirfox 8-3557

Iumbcr Cenlcr Milling Co..-.---.-----EDgcwood 6-1261

Mines Ave. Trucking Service --.-.-....-..-.-------RA 3-3691

Molive Engineering Co. ------264-1128

Nordohf Monufocturing Co.....----.-----.------ ----849-267 5

Rcdwood Inspeclion Service--------.--.--MAdison 8-6306

Rclionce Sheel Metol Co. .-------.--.---.-.---.--.....-268-1304

Security Poinl Mfg. Co. .------.-.-.-.------..AN9clus l-0358

So. Colif. Arsn. Cobincl Mfg,-.--..Ptymourh 68341

Tri-Slole Mochincry of Cdlif......---.--------------..583-9977

tUMBEn HANDIING AND SHlPPtNcr CARRIEIS

Grcenfield & Son, Inc., H, M...-.----.---NEvcdo 6-1783

lcc lumbcr Houling.---...-.-.-----------TOpoz 1 -1 822

Mothcny Cor Unlooding Scrvicc---------CApitol

FEBRUARY, I'64

PORTTAND

BUYER'S GU IDE

Donl & Rusrcll, lnc. .-----------.-.---...-...-..CA 6-2311

A{oorc Dry Xiln Compony----------.-..-.-.AVcnuc 6-0636

Tunoc [snbcr Co....--------...--.-.-.......-..CApitol 6-6661

U.S. Plywood Corp..-.-.....-.-.--......--.-.--...CApitol 7 -C,1,37

TURNER

Norlh Sontiom Lumber Soles 713-2llg

TACOMA

Woshington

Chcncy [umbcr Co.-----.--..-------------FUtton 3-242.t

SAN FRANCISCO

tUT BER AND turrtBEl PRODUCTS

Arcolo Rcdwood Co.-...--.-.-...--..-.-..-.--.-.-.YUkon 6-2062

Col-Pocific Soles Corp..-....----..,.......-.-.---.yUkon l-8620

Chriclcnson Iumber Co.--.*---.-..---.----VAlencio 4-5832

Cowen, M. S,---.--------.----..-.--.--..---.-..EXbrook 2-6236

Del Volle, Kohmon & Co,--.-.----...-.-.-.----.YUkon | -4641

Georgio-Pocilic Corp..---.-.--.--.--.----DOuglos 2-3388

Getz 8ros. & Co.-------------..--------.-.-----YUkon 2-6060

Gilbrcoth Chenricql Co..--.-.----.--.-----..-.----SUtter l-7537

Hof l Co., Jomes [.--------.-.-..----..-..--.-..---..StJnet l -7 52O

Hslf inqn /rlockin lumber Co...-..-.-.......JUniper 4-6262

Horbor Iumber Compony-.--.----. -.-.-----.---YrJkon 2-g727

Higgins turnber Co., J. E......---.--..-.-...VAlencio 4-8744

Hobbs Woll [urnber Co., Inc.---....-...Flllmore 6-6000

Kenfi eld, M. E. (Gilchrist Tinrber)-----..-.W Alnul 1 -1522

Lomon [umber Co.---.--..-----..-.....---.-..--..YlJlon 2-4376

MocBeolh Hordwood Compony-..------..Mlssion 7-W2

Pocific lurnber Co., The--...---..---.-.--.GArtield 1-3717

Ricci & Kruse lumber Co..----..-------------Mlsgion 7-257b

Sif morco, nc.-.-----.-..-.-.----.--.-.------.._-_--_-EXbrook 2-8268

forlcr, Webstcr & Johnson, Inc,.-..-_.--.pRospe ct 6-420O

Union lumbcr Conpony .-----.--..---------..SUtter l-6170

Uniled Slotss Plywood Corp....-.-...-.-.---JUniper 6-5005

Word & Knopp.----.---..-----------_-.---.GArf ield l.l 840

Wcndling - Nothon Co..-...-..--.-_--_-.-------..SUf ter l -5363

West Coosl Timber Products------GRoystone 4-3931

Warlern Forest Producb of S.F..--.-.-.tOmbord 1-8760

Weslcrn lumbcr Compony --.--.-.---.--..--_plozo 6-Zlll

Wcycrhocurcr Conpony --.-.--.------...-_--pLozo 5-6791

Zicl & Co., Inc..-----------....-..------...yUkon 1.0210

SAS]I-DOORS-WlNDOW-trlOUlDlNGs BUITDING

'IIATENIAIS Blur Dionond Co.-.----------------....-.--------YUkon I -l 0l I Cofoveros Ccmenl Co.---.------------.-----.DOuglos

BAY AREA

8-2881

Bruce Co., Inc., E. [..------.-- -..284-1300

Colilornio Iumber Soles -------------------.--.KEllo9 4-1004

Colif. Sugor & Western Pine --.-.--..-Dlomond 2-1778

Donl Forest Producls, Inc.---.--....---.-- -----------321 -0620

Duroble Pfywood Soles Co,..-..---.--DAvenporl 1-2525

Fluor Productc Co..-.--.--.---.---.-...---..--Templebor 4-8390

Georgio-Pocifi c Corp. .-.----.------...---..----------.-....849-0561

Georgio-Pocific Corp, (Son Jorel....----CYpress 7-7800

Golden Gote Iumber Co.------.-.----..---THornwoll l -1730

Hedlund lumber Sqles.-.- -----655-2586

Hill Whsle, lumber & Supply Co. ..lAndscope 5-1000

Holmes, Fred C. .---.---------.-----.-......-...---.KEllog

IlttiB ERS lohbins

o Douglqs Fir in sizer 24' x 24"

Ploner copocity for surfccing lo 24" x 241'

- F-.Fllo Re-Illfg. facilitier for resowing lo 34" x34"

lf we con't find it vc'll rnokc it

OBITUARIES

The body of Eugene "Gene" Meadows, 38, well-known Ukiah lumberman and yorrth leader, was discovered by police on Monday evening, January 13, in his Arcadia apartment, the victim of gas poisoning from an allegedly faulty heater. Mr. Meadows recently arrived in southern California for a training-employment program at Marbleboard, Inc. in Vernon. His wife and two children were to have joined him following his assignment in thc Los Angeles or San Francisco area.

Until joining Marbleboard, Inc., which is partially owned by Bill Moores, former owner of Hollow Tree Lumber Company, Meadows had devoted his career to the red-

wood industry. He worked in the woods and as a grader for The Pacific Lumber Company, and later for the California Redwood Association as an inspector, For the past three years he had been active in both eastern and western sales for Hollow Tree Redwood Co.

Mr. Meadows was active in the Ukiah Boy Scouts, was a 4-H leader last year, was high school teacher in the Presbyterian Sunday School, was vice moderator of the deacons and also an elder in the Presbyterian Church.

He leaves his widow Helen, of their Ukiah home; a daughter Cheryl, 16, and a son Teddy, 11.

Richard Zanardi, manager of Rolando Lumber Company in San Francisco for many years, died January 13 in Mills Mem-

HI.ALTITUDE

HEMT(|OK

CAIIFORNIA IUI'IBEI'{CNCHANT

orial Hospital in San Mateo after a brief illness. He was 55.

A native of San Francisco, Mr. Zenardi spent his entire career in the Bay Area lumber industry. Starting his career with Rolando as a yard clerk during the mid 30's' he worked his way up to manager of the firm, a position he held until his retirement f,wo years ago.

Mr. Zanardi leaves his widow, Edyth, of their home at 342 Sonora Drive in San Mateo; a son, Richard Zanardi, Jr., San Mateo; and sisters, Mrs. William Lagomarsino, Mrs. Fred Silmon, Mrs. Austin Keegan, and Mrs. Lenita Thompson, all of San Francisco.

He was a member of San Mateo Lodge No. 112, B.P.O.E., and San Francisco HooHoo Club 9.

William J. Pope, 74, died January 6, after being hospitalized for several months. A tnre veteran in Bay Area lumbering, Mr. Pope started his career with the old Sunset Lumber Company in Oakland. Prior to his retirement he had been with Christenson Lumber Co.

Mr. Pope leaves his widow, Minnie, and two step sons, Capt. T. O. Jones and Keith R. Jones.

A veteran of World War I, he was a member of the American Legion Post No. 661, Oakland Bodies A. & A.S.R., Fellowship Lodge No. 480 F. & A. M. and Aahmes Temple of Oakland.

E. C. Crampton, western division manager for Marsh Wall Products, died Decenber 18 after a lingering illness.

Crampton had been western division manager with headquarters in Los Angeles for 23 years. He was instrumental in increasing the sales of Marlite paneling on the west coast, and helped supervise the opening of a Los Angeles production facility last year.

Crampton is survived by his widow, Charlotte, son, Donald, two grandchildren, three brothers, and two sisters. His son, Donald, is a Marlite sales representative in southern California.

William W. "Bill' Ramsay, 46, died December 14 following a heart attack in Las Vegas. Mr. Ramsay, a partner in Twin-City Lunrber Company, San Rafael, Calif., was en route home after finishing a three-week business trip through the southern Unitcd States.

BIG OLD-GROWTH HI-AITITUDE HEMI.OCK MAKES FINE QUATITY TUMBER

Storting with old-growlh trees from Oregon forests, our modern precision milling produces lhe finest studs, plonks, squores ond boords you hove ever seen. Pictured here is o l O-gong sow moking eleven 2" x 1 0" x l 2' from one cont. Our Hemlock is 100/. KD, DET, Double End Stomped ond Associotion Grode Stomped. lt is stored under cover ond shipped by roil or truck from:

BURKTAND LUMBER COMPANY . OREGON AIDER.MAPIE COMPANY

CENTRAT OREGON FIR SUPPTY COMPANY

A native of Bartlesville, Oklahoma, Mr. Ramsay was a graduate of the University of Wichita and Harvard Business School. He served five years with the Air Force during WWII and retired with the rank of I.,t, Colonel. He was also Commanding Officer-of the Marin County Air Force Reserve squadron.

Mr. Ramsay began his lumber career as a commission man in Marin County, Calif., during 1946, and in 1949 joined Beaver Lumber Sales as a salesman. He became a partner in Twin-City Lumber Company in 1950 when the company was formed and since that time had been active in the millwork phase, of the business. Mr. Ramsay was also active in Marin County civic affairs, particularly the "Bench Warmers Club" and the PTA.

Mr. Ramsay is survived by his widow, Betty, of their San Rafael home; two sons, Mike, of San Rafael, and Louis, now attending the University of Texas; and a sister, of the family home in Wichita, Kansas.

What do

mean by

From inquiry to invoice your order receives our most special attention. ARCO'S compact and efficient organization permits an order to reach the people most closely concerned with shipment without unneccessary red tape. Answers can be returned quickly and shipments made promptly because of our closecooperation between sales and production. At ARCO personalized service is the rule.

wifh

The World-Famous and Patented Placarol Construction w00D sPlRAts lil)

Placarol core has won universal fame

The core of the STRAIT PLACAROL flush door is composed of smoll wooden spirols which ore firmly pocked together, thus giving the core o honeycombed structure. This structure is o potented process thot hos proven itself oll over the world.

o EXCELLENT STABILITY ond RIGIDITY

r NO DANGER OF WARPING

o NO "telegrophing" There isn't ony

r UNBEUEVABTY LIGHT

o EVERY SPIRAL SUPPORTS A MAN'S WEIGHT

o Doorskin Bocks ore I00% SEATED with glue-spreod ond HOT PRESSED

EXTERIOR SPIRAT DOOR SPECIFICATIONS

Stifes ore l5/s" wide ofler lrim. End roils q,te 23/a" wide ofter trim. Lock blocks, including stiles, ore 53/s" x20" snd cenlered in door.

TWO.YEAR GUARANTEE

North Tyler Avenue CUmberlond 3-8125