rf Hrs rs the nill . . the Vinton sawmill at Martell, ^ California. Meu, ntachines and time-proven methods are at work here. Sinews strain, wheels turn and saws sing in a symphony of might and majesty.
The click of a shutter has stopped , for a fleeting instant, the fluid motion of the mill. Even the charged atmospltere that permeates this pondside panorarua emerges as a kind of rugged, uirile beautT.
This is only part of the story behind \Winton guality lumber, however. There is more than men, machines and methods at work here. More than the 67 years in the sawmill business. There is above all a solemn dedication to produce a high qualitT, depe ndabl y- grad ed productt
\Winton lumber is a product on which yoa can build your business . now, and in the years to come. \7hy not get started today by giving your friendly V/intonman a caII?
Iacorporctad under lhe lqws
Sil$'?st,1T,.3l1t"t.,"JltY"o' Los ANGELES 14, cALrFoRNrA, FEBRUAR y r, rssz
Lurnber continues its comeback in the first weeks of the new year. Shipments of 497 mills reporting to the National Lumber Manufacturers Association in the ueek ending January 19 were 1.6/o and new orders were 0.4/o above production National production of lumber in November totaled 2,975,000,000 board feet, estimated the NLMA irr a Januarl. 11 release. This was 73Vo below October, and 4/o below Novenrber 1955. S.hipments and orders were 6Vo below production in the month.
West Coast Lumbermen's Assn. reported shipnents of 111,649,026 feet were 0.7/o above production of 111,486,118 feet in the week ending January 19. Orders of 105,356,893 feet were 5.5% below. In the r,r'eek errded January 5, orders rose 15.1/o and shipments 8.6/o over production The weekly average of west coast lumber production in December u'as 150,740,000 b.f.; orclers,161,679,00A, and ship- ments, 144,630,000 b.f., reported WCLA Secretary Harris E. Smith for the Douglas fir sawmill region. Total 1956 production was 9,140,392,000 b.f ; orders, 8,980,181,000; shipments, 9,043,482,000.
Western Pine Assn. reported for 111 mills in the week ending January 19 that orders of 70,589,000 feet were l2/o higher than production of 62,913,000 feet. Shipments were 68,321,000 feet. In the previous week ended January 12, orders had climbed 17.6/o and shipments 6.5/o above production.
Douglas Fir Plywood Assn. reported orders of 105,959,00O feet in the week er-rding January 19 were about the salne as the previous week but were nearly 5/o ahove the corresponding 1956 week. Production was 107,721,000 feet and unfilled orders amounted to 319.926.000 feet.
In this issue, we welcome these new advertisers into the family of California Lumber "Merchant-isers":
ENTRANCE to ?he "Products in Action" show ot the rhird onnuol Exposition of fhe Notionol Retqil Lumber Deolers Associqtion in Chiccgo, December l0-13. This big evenl of thc retoil lumber deolers' yeor wo3 covered in person by The CALIFORNIA TUMBER MERCHANT, ond our Exposilion reporting cnd picloriol coverdge will be found in the speciol 8-poge saction stdrting on Poge 4l
Vogobond Editoriols . 6 25 Yeors Ago ., My Fovorite Story . 12 Obituqries
Personqls .24, 58 New Products
Fun-Fqcts-Filosophy . 38 Wont Ads
Remodeled Woodlond Yord Is Modern M,erchqndising Mochine . ..
Merchondising Colilornio Redwood in I957
Now Deolers Ccrn Sell'One-price Buildings'to Fqrmers. "Whot Enthusiosm Moy Do"-An Editoriol
NHLA Convention Adopts New Groding Rules
Kenneth Smith Speoks to Pocific Logging Congress
The CALENDAR of Coming Events
The ADVERTISERS'INDEX will be lound oa Pcge 88
A stimulating Membership Conference, rvith something for everybody, has been lined up for Part 1 of the annual event at the Ambassador hotel, Los Angeles, February 5. The Conference, planned by the Southern California Retail Lumber Assn., in cooperation with L. A. Hoo-Hoo CIub ?, starts with a noon luncheon, followed by a business meeting and closing with a social mixer. The local industry meeting rvill be the forum type allowing questions from the floor.
SCRLA President Wayne F. Mullin will preside and open the session with a welcome to members of the two groups. Joseph R. Jones, vice-president. Security-First National Bank of Los Angeles, will talk on "Real Estate Trends." HHFAdministrator Albert M. Cole is coming from Washington to tell "What's Ahead in Home F'inancing tor 1957'" James Forgie, Snark of Hoo-Hoo Club2, will award plaques for outstanding industry cooperation. Robert Inglis and Herb Geisenheyner will represent the Southern California Lumber Seasoning Assn. in "What Is Seasoned Lumber?" Erik Flamer will report briefly on progress of the Lumber Grades program.
SCRLA Vice-President Hal A. Brown will moderate a panel discussion on vital industry matters, with questions from the audience to be answered by the Panel members' 'rvho will be: Robert }Ioover, A. L. Hoover Co., San Marino -The Redwood Market from the viewpoint of a non-inventory wholesaler; James Forgie, Robert S. Osgood Co., Los Angeles-The Western Red Cedar Market; Charles Clay, Clay Lumber Co., Inglewood-The Lumber Market for Rail and Truck Shipments; A. C. Penberthy, Tacoma Lumber Sales, Arcadia-The Lumber Cargo Market for Retailers; William Hanen, Al Pierce Co., Long Beach-The West Coast Lumber Market and the Future of the Cargo Market; LeRoy H. Stanton, Sr', E. J. Stanton & Son, Los Angeles-The Hardwood Market and \[rholesale-Retail Cooperation; John T. Northam, Ilarbor Plywood Corp', Los Angeles-The Plywood Market and Distribution Problems and Policy, and Don L. Braley, U'S. Ply'ivood Corp', Los Angeles-New lJses and General Outlook for Plywood Affecting Retail Lumber Dealers'
Following the cocktail hour closing Part 1 of the Membership Conference, it adjourns at the Ambassador hotel in Los Angeles to reconvene February 25 in Honolulu, Hawaii' Late last month almost 100 members of the SCRLA and otl'rer industry people had made reservations. As the list continues to grorv, it appears part of the Conference's flights to the Islands may be made by daylight hours' Norman P. Mason. Commissioner of the Federal Housing Administration, Washington, D'C., and his wife will join the retail and wholesale members of the SCRLA on this unusual meeting.
Wiyne F. Mullin, president of the Mullin Lumber Co' yards, Los Angeles, and current president of the Southern California Retail Lumber Assn., was elected a director of the Los Angeles Chamber of Commerce in the annual balloting on January 10. Charles E. Ducommun, president of Ducommun Metals & Supply Co., was elected the nerv president of the Chamber for 1957.
Southern California is running out of land at such a rate, W. Herbert Allen, board chairman of the Title Insurance and Trust Co., told a luncheon meeting of the Associated Building Managers at the Los Angeles Biltmore hotel last month, that by 1975 when the state hits its predicted 21,000,000 population there will be no vacant land from the mountains to the coast between Santa Barbara and San Diego.
Ownership of the Curran Bros. Lumber Co., I'omona, Calif., changed hands January 1 after 54 years rn hen the brother-partners, Gerald V. and Phil J. Curran, sold the business to a new corporation, Garey Lumber Co., heacled by Herman I\fatisoff of Pomona. The Curran {irm name on the business landmark on North Garey avenue more than half a century was replaced by the name of the new o\vners.
Herman Matisoff has been in the lumber industrv since 1942, a Fomona resident since 1955, and was until recently general manager of the Jameson Lumber Co. of Los Angeles. He will be general manager of the nelr. Garey Lumber Co. The personnel of the retail yard rvill be retained, it was stated. They include Mrs.'Joan Curran Tate, office secretary; Frank Hope, yard foreman, and Yard Men Enrmett Riley, Jess Willoughby and Norman Young.
San Diego-Judge John F. Martin of the Encinitas \Iunicipal Court recently ruled that an individual may build and sell residences rvithout a contractors license, in the first ruling by a Southern California court thus declaring invalid this portion of the Contractors State License Lalr'. The decision came in the charge by the Contractors State License Board that James R. Boggs of La Jolla had built a residence in Leucadia and sold it lr'ithin nine months in violation of the allowances of the orn'ner-builder provisions of the above law.
The judge's decision, as handecl dorvn, said the restriction was in violation of private rights guaranteed by the United States Constitution.
George E. Warren, president of Southwestern Portlanrl Cement Co., Los Angeles, was elected board chairman of the Portland Cement Association at its annual meeting last rnonth in Chicago. The t,. A. man has servecl on the board sincc 19.1.3 and on the Executive committee the past year. Mr. Warren has been president of Southwestern Portland Cemcnt since 1949, having joined the firm in 1933 as vice-president and manager of its eastern operations. Before 1933 he was assistant general manager of the Portland Cement Assn.
The National Hardrvood Lumber Association, Chicago. has appointed E. G. Caudill its deputy inspector for the Los Angeles district. His address will be 1021 S. Montecito Drive, San Gabriel, and his phone: ATlantic 4-2339.
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llU-W00D tile and BAISAil-WOOL insulation
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SEE YOUR RETAIL LUMBER DEALER
Week after week-throughout the day-millions will into your prospect's home to sell Balsam-Wool, see these great popular shows. And every Wood Con- Nu-Wood and a host of related building materials both version show will bring YOU, the lumber dealer, right for new construction and remodeling.
Not only in the home, but in your own store, your own yard, this Wood Conversion Company promotion ties you completely into the picture. Wood Conversion Company does a complete job in bringing the prospects to you-and helping to sell them after they get there!
T\^'O GREAT PRODUGTS SOLD ONLY BY LUMBER DEALERS
THIS
No other manufacturer of building materj4ls has ever offered the lumber dealer this combination of topgrade television with intensive, local tie-in help. Popular TV talent... famous "name" personages...tell your story to the home owner.
insulatlon board productg
Stars known and welcomed by millions. .topnotch shows of established popularity-the very cre€rm of television viewing is yours to command in this big program. And remember, it reacbes from coast to coast, hits home right in your community, whereveryou are. Here's truly modern sales help! Wood Conversion Co., First Natl. Bk. Bldg., St. Paul, Minn.
s|INbO\^, AND STORE DISPLAYS... AANNERS
SPECIAL TIE.IN LTTERATURE ANO NE\rSPAPER AO3
LOCAL TV SPOT ANN('UNCEMENTS
EXTENSIVE TAGAZINE ' AD\'ERTISING. PROVED PLANS FOR BU!LDER.OWNER MEETINGST
There are two kinds of men on earth today, Just the two kinds, no more I say. Not the saint or sinner, for tis well understood, The good are half bad, and the bad are half good. Not the rich nor the poor, for to count a man's wealth
You must first know the state of h,is conscience and health.
Not the happy or sad, for the swift flying years Bring to each man his laughter, and to each man his tears.
No, the two kinds of people on earth I mean, , Are the people who lift, and the people who lean, And where e'er you go, you will find the world's ' masses,
Are always divided into these two classes. And oddly enough, you'll find too, I wean, , There's only one lifter to twenty who lean. fn which class are you? Are you easing the load
Of over-taxed lifters who toil down the road?
Or are you a leaner, who makes others bear Your part of the labor, and worry and care?
lJnknown***
-Author
Says a philosopher: "Work faithfully 8 hours a day and don't worry; and in time you may g€t to be the boss and work 12 hours a day, and worry all the tim€."
The great Roman trrirri.r,* sJrr""", had ideas about the ladies that would have been very unpopular today, for he wrote his mother a letter in which he said: "You nev€r stained your face with walnut juice or rouge; you never wore gowns conspicuously made; your ornaments were a loveliness of mind and person that time could not tarnish."
For anything worth nJ"o oJ" -ur. pay th€ price; and the price is always work, patience, love, sacrifice; no paper currency, no promise to pay, but the gold of real service.
The elder Baron n*f,r"tifO ol. or,n. *rtr*"rt",;:: businessmen, had the following framed on his office wall: 1'Carefully ei<amine every detail of your business. Be prompt in everything. Take time to consider, and then decide quickly. Dare to go forward. Bear troubles patiently. Be brave in the struggle of life. Maintain your integrity as a sacred thing. Never tell business lies. Make no useless acguaintances. Never try to appear someth,ing more than you are. Pay your debts promptly. Learn to risk your money at the right moment. Shun strong liquor.
BY JACK DIONNEEmploy your time well. Do not reckon on chance. Be polite to everybody. Never be discouraged. Then work hard, and you will succeed."
George Kennan ..ia r 'tnl J.r, "rrr.rron of a healthy spirit is the ability to walk cheerfully and sensibly amo11g the congenital uncertainties of existence, to recognize as natural the inevitable precariousness of the human condition, to accept this without being disoriented by it, and to live effectively and usefully in its shadow. Total security is a myth."
Thomas Dreier quotes Clarence Day as saying: "The world of books is the most remarkable creation of man. Nothing else that he builds really lasts. Monuments fall, nations perish, civilizations grow old and die out and, after an era of darkness, new races build others. But in the world of books are volumes that have seen this happen again and again, and yet live on, still young, still as fresh as the day they were written, still telling men's hearts of the hearts of men centuries dead."
A bit of history: The New Orleans Grays was the first military company to rush to the aid of embattled Texas when it was fighting for independence. And what a conglomeration that company was. In it there were just 64 men who came from 16 states and six foreign countries; 25 of them came from north of the Ohio, the rest from the South and West. Old Ben Milam never asked what was their religion, their politics, "_t T** they were from.
Some tax expert has made the folowing figures: A married couple with two children who made $3,000 in 1939, paid only $30 in federal income and social security taxes, keeping $2,970. To keep that much today they would have to gross $6,122 yearly, since the taxes would be $699, and loss from depreciation of the dollar would be 92,483. This same authority says that a family making $S,0OO in 1939 kept $4,941 after federal taxes, and to keep that much today they would have to gross $10,583, after deducting inflation's toll. That last item f al. shocker.
"No king," said Senator Norris Cotton of New Hampshire, "ever wielded a scepter more powerful than a fivecent pencil in the hands of an American citizen when he sits down to write his Senator or*Congressman."
Our term "white elephant" came from Siam. It is said that the King of that country used to give an enemy a white elephant for a gift. Since in that land such an elephant is sacred and cannot be disposed of in any wa5 the expense
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of caring for one often proves disastrous to the owner. So giving a "white elephant" was not by any means a kindness. :C. * *
"To be right in €very argument," says Ho FIo, the sage of Chinatown, "would make a man very unpopular, With no friends willing to converse with him." ***
Arthur Brisbane said this of advertising: "All life is advertising, and one great factor in advertising, as in all teaching, is repetition. Repetition is reputation. Of cours€, it makes a difference what you repeat. Repetition makes reputation, but foolish repetition makes a reputation for foolishness. Although there is a di,fference between the mere power of repetition in itself, and the other and greater power of writing attractively and convincingly, mere naked repetition has a power of its own. Advertisers fail if they do not get clearly into their minds the power of repetition alone, without any ornament, or paint, or varnish of fancy trimming." * * *
,And some wag declares that the only man who ever learned the secret of staying young is the guy who lies about his age. * * d
The one-ring circus was visiting a town in the hills. The folks there recognized all the instruments in the band except the slide trombone. One old settler watched the player for quite some time, then remarked: "There's a trick in it. He ain't really swallerin'it."
"On behalf of the Los Angeles Hoo-Hoo Club ancl by unanimous vote of the Roard of Directors, rn-e have voted you an honorary life membership in the Concatenated Order of Hoo-Hoo," Ji* Forgie, Snark of the Southern California Club 2, wrote to Nate Parsons and George Lounsberry, veteran members of the organization, last month.
The two pioneer lumbermen have been metnbers of tl-re lumber fraternity for over 30 years ancl were thus honored for their long and loyal association with the industry and the Black Cat society.
William Fleck, until recently manager of the Riverside Lumber Yard, Los Angeles, has purchased from John Miller the Miller-Miller & Co. retail yard located at 5621 Fulton St. near the corner of Burbank boulevard in Van Nuys and will do business as the Riverside Lumber Yard. Jolin Miller, a longtime lumberman in Salt Lake City, Utah, started the yard about 10 years ago.
The former Riverside Lumber Yard was forced out 'rvhen the state took the area for new freervay construction, and Owner Pete Nelson sold the property at auction. Art Twohy, California's well-known lumberyard and san,mill broker, handled the transaction.
BEVERTY HtIlS, CALIF.
319 S. Roberrson 8lvd. Brqdshcw 2.4375
Crestview 6-3164
TEIEIYPE: Bcv. l{.7521
Red
Royol
Sugor
FnESNO, CAUFORNIA
165 Firsr St. Pfione 2-5189
TEIETYPE: FR 147
SACRAmENIO 2t, cAltr.
P.O. Box 4293
T & C ANNEX
lYoborh 5-8514
Telcrype 9C 178
ARGAIA, GAIIF.
P.O. Box 413
Von Dykc 2-2936
IETETYPE: ARC 96
Each strip of Long-Bell Oak Flooring is precision-machined for perfect fit! This process reaches beyond the mere accurate stage. Hairline tolerances are observed throughout this processing. That's why it's such an easy, time and labor-saving job to install Long-Bell Oak Flooring.
The edges and ends of every strip are machined to the most exacting standards-so that they join together for a smooth surface. And the work goes fast.
Plans specifying Long-Bell Oak Flooring result in unmatched, classic beauty-a beauty that is preferred by thousands of modern home buyers over any other type of flooring. And because of this preference, dealers handling Long-Bell Oak Flooring plan on high volume sales. Builders are assured of economical installation and quick finishing.
It's the uniform high quality that has made Long-Bell Oak Flooring first choice in residential construction today!
Within the past few years, hundreds of California dealers have become "lumber merchants" in the 'true sense of the rvord. Like all businesses, the retail lumber dealer has nndergone an extensive evolution in merchandising since the early postwar days, a period of massive "pre-sold" tract developments and a general seller's market condition.
In recent years, the dealer has suffered a variety of ills connected rvith tract and subdivision business: his susceptibility to tremendous credit losses has greatly increased, he has found himself being circumvented by certain manufacturers and producers, even legitimate competition on tract n ork has forced his profit margin down to the barest of minimums, and, on top of everything, the volume lumber business itself has become "politically seasonal" and unstable. In the face of all this, the growing do-it-yourself movement and custom-home building business begins to take on added appeal.
This is not to say that lumber as such is becoming less important in the dealer picture. Lumber is and always rvill remain the lumber merchant's basic commodity, his stock in trade. However, the hundreds of high profit "tie-in" items that can go along with a lumber salb are becoming more important to the dealer who is in business to make a better profit.
"One-Stop Shopping" is here, and the smart dealers are becoming lumber merchants in order to cash in on it.
The latest vi'orthy addition to the new concept of lumberyard merchandising, and the first in that community, is the Motroni-Heard Lumber C.o. in Woodland, California, a yard operated by Douglas O. Motroni and Frank E. Heard. Tl.re partners prevued their 1957 model shorvroom rvith a gala grand opening celebration, held Friday and Saturday, December 7 and 8.
The neu' showroom, which entered the planning stages during 1955, is of a functional, contemporary design. The
showroom front presents real appeal and 'rsales invitation" through the use of redwood framed glass partitions which run the full width and height of the building. The entire front is set back under an overhang which also conceals night-lighting. A flagstone planter box running the full length of the front completes the inviting appearance of the showroom.
I{owever, the Motroni-Heard showroom is not just an attractive monument. Inside, the partners have incorporated the latest and proven methods of successful lumberyard merchandising: low, modern island displays; pricetagged and departmentalized inventory (everything has its orvn department here), a remodeling and home planning department, a tool rental department, a check-out counter located in such a manner that it draws customers through the entire store, a separate contractor's office, and, above all, a well-trained and courteous staff to manage the store.
Partners Motroni and Heard heralded the grand opening for several months beforehand, utilizing both the MotroniHeard mailing list of some 1,000 names and Woodland's "Daily Democrat" newspaper. The result was that over 3,000 people attended the two-day opening and registere<l for some $1,000 in door prizes. Drawings were held every half-hour throughout the opening, and those not present to claim their prizes .ivere notified of their luck the next day in a big Motroni-Heard ad in the "Democrat."
The Nlotroni-Heard Lumber Co., located in a commur-rity of some 11,500 people, has ah.vays had its share of business but, as the partners put it:
"We are out to get all the business we can. Competition is increasing every day and good solid merchandising is becoming more and more of a factor. We feel that our new showroom will give us an increased hold on our existing business as well as opening up an entire new field in the domain of do-it-yourself.'l Partners Motroni and Heard originally joined hands to
manage the business in April of 1950; however, Heard hirnself has had an active interest in the business since 1938.
Originally, the concern was estallished in 1933 by J. G. Motroni, succeeding the J. G. Motroni Mill & Lumber Company, Ltd., then a corporation. J. G. Motroni continued to operate the business until 1938, at which time the business name and inventory was acquired by Heard and Guido Motroni. This partnership remained in effect until January of 1948, when J. G. Motroni re-entered the partnership by purchasing the interest of Guido Motroni. However, Frank Heard continued as active manager, J. G. Motroni electing to act in a silent partner capacity. On April 23, 1950, J. G., Motroni died and his interest passed on to Douglas O. Motroni, who is now active as assistant general manager.
In addition to the brand-new "merchandising machine" that Motroni and Heard have constructed, the partrrers have also installed other volume boosters in recent years:
The Motroni-Heard Lumber Co. belongs to Woodland's Welcome Wagon, an organization set up to acquaint neli, settlers with the services offered by local merchants; the yard also holds a highly successful "cats and dogs" sale twice a month, it runs regular specials on seasonal items; in addition to bank financing, the firm has also established a revolving credit plan, as suggested by LMANC, and used
effectively by other big merchandising firms such as Sears Roebuck Co. Last but not least, Motroni-Heard lets everyone know what it is doing through the effective use of direct mailings and the consistent, professionally designed "Lanky Planky" nervspaper ads.
In conclusion, we lvould like to repeat a bit of poetic genius run off by the partners in commemoration of their grand opening and the conclusion of 23 years of doing business at the same stand. The bit goes as follows:
Welcome friends-just as of yoreIn our n€w, convenient store!
Just look around, see for yourselves
The merchandise on many shelves, The goods in many new displays
Arranged in strictly modern ways. You'll find that everything is new, Except the same old courteous crew, To serve you well, each one and all, And be your order large, or small ! Your business $'e are grateful for And hope that you will see us moreDon't take that for a lot of nerve: WE BUILT THIS STORE TO BETTER SERVE! -Frank and Doug.
GAREHIME CORPORATION designed the new showroom for lhe i/lolroni-Heqrd lunrber Compony in Woodlond, Colif,, using ftxlures monufoctured by Doley Store Fiitures. In the pcnel of three photG ot the for left, nofe tha trend owoy from high, cumbersome islcnd disploys; these islonds srond only 48 inches high, ore designed to disploy c mximum inventory ond srill give on uncluttered, spocious oppeoronce. The islond disploys ore perpendiculor lo lhe slore-front, cllowing o smoolher 0ow of foot trofFc to oll points in the store. fhe reor woll feotures gorden ond tool di:ploys on 7-fool wall shelving, complete with ccnopy ond indirect lighting. Two islqnd disploys and on entire corner of 35(X)-sq. fi. showroom (lower lefi) cre devoted io pdints ond point supplies, o big item with do-it-yourself trqde; clso notice newly developed PG&E-engineered light fixtures qchieved by running o single lOGwqtt fluorescent lube th:ough c squqre plortic housing.
Douglos Motroni (lefr) qnd Fronk Heord (behind counter in top lefi photo, below) discuss opening with two old cu3tomars; Deoler Heord is now lhe moyor of Woodlsnd cnd o direcfor of rhe IMANC, borh pqrtners ore oclive in community ofroirs. Note the profusion of f,orql gifts ot opening in top righr photo, below. Jerry Grifiin, solesmanoger of Wes?ern Pine Supply Co., demonsfroting "Firehood" permonently instolled in qctuol operotion (lower lefi). Woyne Dohl (lefi) of the Gorehime Corp. looks over porl of the grond opening crowd in lower right photo
In the choir on this certain Sunday, one voice fairly drowned out all the others. It was high, and strong, and shrill, and it monopolized the church interior.
After the services two women of the congregation got
The calendar of dealer meetings within the Southern California Retail Lumber Assn. this month includes:
February S-First part of Membership Conference for owners and principals of Active (retail) and Associate (wholesale) members in the Boulevard room of the Ambassador hotel, Los Angeles, in cooperation with L. A. Hoo-Hoo Club 2.
to talking about it. One wanted to know what the other thought about Sarah, Brown's singing. Said the other: "She's got the most selfish voice I believe I ever listened to."
dinner meeting, Alfredo's Italian restaurant, 13425 Ventura Blvd., Sherman Oaks.
February 20-West Side Lumbermen's Group, dinner meeting, 6:30 p.m., Brand's restaurant, 11970 Venice Blvd., Mar Vista.
February 22-Departure by United Air Lines for second part of Membership Conference, Honolulu, T.H.
February 7-East Side Lumbermen's Group, dinner Dubs Will Ploy I OOfh Tournqment
Feb. | 5 meeting, 6:30 p.m., Silver Saddle restaurant, 7339 E. Flor- Dubs, Ltd., President Gran Geisert, of Peerless Lumber Co. ence Ave., Downey. in Oakland, announces that the 100th Dubs Anniversary
February 1l--San Gabriel Valley Lumbermen's Group, tournament will be played on the San Jose Golf Club course, luncheon meeting, Westerner restaurant, 181 Colorado Friday aftgrnoon, February 15. Leo Cheim will be host for Place, Arcadia. the day. A banquet and special ceremony will be held at the
February l9-San Fernando Valley Lumbermen's Group, clubhouse following the tournament.
Merchandising California redwood through a planned 'program of quality control, research, and promotion to reach architects, landscape architects, specifiers and users of lumber and wood products is the major function of the California Redwood Association. Even before there was an apparent drop in the demand for lumber in home construction, the association had its "Garden redwood" campaign under way as one means of developing new markets for this decay-resistant timber product. The "Garden Redwood from California" campaign will be intensified in 1957 and other markets are being explored and will be developed.
Promotion
The Promotion Division, headed by Owen T. Stebbins, plans an increasing program of promotion for "Garden Redwood" with a completely new, 16-page "Garden Ideas" booklet (in color), two envelope stuffers in color, a new fence data sheet, free newspaper ad mats, TV spot slides, and window streamers, which will be available to retailers of redwood early in 1957. A series of speciai illustrated articles on the use of redwood in the garden-patio paving, fences, shelters, retaining walls, planters, and furniturewill be prepared for the use of garden and building editors of Sunday feature sections in redwood market areas.
The traveling photographic exhibit, "Landscape Architecture Today-An Introduction," planned and executed
jointly by the California Redwood Association and the Smithsonian Institution and previewed in San Francisco on August 15, 1956, is on tour of principal rnuseums, art galleries and landscape architecture schools of the United States and Canada, having been booked through 1958. In addition to presenting the "step-by-step". example of a landscape project for a residence, as planned and executed by Thomas D. Church, well-known architect, there are photographic examples of the creative work of 37 California landscape architects and designers-many of them featuring California redwood. One important shol'ing d the exhibit will be at the annual convention of the American Society of Landscape Architects in San Francisco during July 1957. Because of the popularity of the show', two duplicate scale models, which may be set up on display tables, will be made available for meetings by representatives of the California Redwood Association 'n'ith landscape architects, architects and specifiers and for the use o{ schools of landscape architecture.
Two new promotional pieces for 1957 are the "Weathered Redwood" data sheet, in color, showing the increasing popularity and low maintenance of naturally weathered redwood exteriors and detailing the achievement of this e'ffect; and the "Redwood Goes to School" brochure with details for the school architect and school boards.
While "Eastern" field promotional rvork affects the Cali-
* * Stoins ond seols in one operolion Protection ogoinsl sun, rcrinr smogt serl qir, ocid and olkoli
* Keeps wood from floking' peelihg, foding
* One gollon coyers olmost 60() sq. fl. * Moy be used eirher interior or exlerior
CLEAR REDWOOD FlNlSH . . A cleor finish for use on exlerior wood surfqces when preservqtion of the noturql color qnd texture of the wood is desired.
FORTIFIED REDWOOD FINISH . Renews old, worn red wood. This producl stqins ond secrls in one operotion.
COTORED REDWOOD FINISH . . A combinotion of highly polymerized oils colored with sunfost pigments qnd recommended for use on redwood,firqnd pine. lt moy be used on fir or pine to simulote the oppeorqnce of redwood.
TAKE THE GUESS WORK OUT OF PAINTING . . .
REDWOOD FINISH
fornia retailer of redwood only indirectly, it is of importance that the rest of the United States be "educated" also on the qualities of redwood as a desirable and lasting building medium. Harry L. Lowell and other representatives of the California Redwood Association will be making calls on architects, specifiers, wholesalers, retailers, and users of redlvood in four or five areas east of the Rockies during 1957. These calls, like all of the work of the association, will be on behalf of the member companies of the association and in coordination with their sales representatives.
'
Films on current architectural trends ia color will be available for showing to groups of architects and retailers during the 1957 field season.
A new envelope "stuffer" on bevel siding is on the press and will be available to retailers of California redwood during the early months of 1957.
A nerv line of modern redu'ood summer furniture, designed by the lt'ell-knor",'n landscape architect firm of Eckbo, Royston & Williams, 'ivas previewed at the furniture marts in Los Angeles, Chicago and New York in late 1956 and will be featured at retail outlets, including many of the retail lumber yards, in the spring of 1957.
Research
To assure the continuing supply of a high quality product, such as "CRA Certified Dry Redwood," much research and technical development is carried on by the Technical and Research Division of the California Redu'ood Association, headed by Willard Pratt. Continuing research will be carried on with the Redrvood Seasoning Committee and the Sawmill Committee through member mills of the association in order to. maintain these high standards in 1957.
Studies are continuing also on exterior finishes for redwood rvhich will meet the nerv higher minimum durability standards after observation of u'eathering on test fences in eight climatic zones of the United States. Included also will be studies of water repellents toward achieving a lorvmaintenance "natural-weathered" redtvood appearance, lvith the cooperation of paint and finish manufacturers. Studies of the maintenance of redwood, used extensively in cooling tolvers, is being continued for review by the chairman of the Cooling Tower Institute's Technical SubCommittee on Wood Maintenance.
The first test run of a redwood particle board has been completed and further studies along this line will be made toward the utilization of "leftovers" at the mill.
All of tl-rese studies have the goal of improving the redrvood lumber product and decreasing any loss of this valuable rvood product at the mill. It is also part of the "conservation" program to assure a supply of redwood for the future.
While not an actrlal part of the rvork of the Conservation Division, headed in 1956 by Ben S. Allen, the "Tree Farm" program is closely related. During 1956, more than 110,000 additional acres of privately or,vned, tax-paying timber lands were certified under the "Tree Farm System." Olvners, large and small, agree to manage their lands for perpetual yield, thus ensuring a timber supply for the future. In addition, the Conservation Division has carried on important work in the Vocational-Agriculture field and through their work in the conservation education programs
Position: Director of Publicity, California Redwood Association.
Born: Fort Collins, Colo.
Schools: Santa Monica High School, Calif ornia, 1928; Stanford University, BA 1932; Yale University, MS 1942 (Ott Rockefeller Fellowship).
Work: National Park Service, Park Ranger Naturalist 1934-1940; Sequoia National Park, Death Valley National Monument; Yellowstone National Park(where he met his wife); Sunset Magazine, Travel Editor-1946-1951 ; California Redwood Association, Publicity Director-l955 to present.
Military: U.S. Navy, active duty, 1942-1946 and 1951-1954; Air Intelligence Officer with Air-Sea Rescue Operations; Pacific Theatre, .W\VII (Navy Commendation Ribbon); On Joint Staff, Far East Command, Tokyo-Korean Fracas (Under Gen. Mark Clark) (Bronze Star medal): Commander in Naval Resefve (bucking for that fourth stripe!)
Family: Wife, Sally; Daughters, Sharon (10) and Wendy (8).
Hobbies: Family-camping, hiking and fishing with Girl Scout daughters; Naval reserv€-keeping up points for retirement and promotion; Boy ScoutsChairman of Conservation Committee on S. F. Council: Stanford-On Executive Board of San Francisco Club: Kiwanis-Club of San Francisco: San Francisco Press & Union League Club.
of the Redr'vood Region, reforestation of burned over lands, preparation of a new 35mm film strip on Forestry, Logging and Lumbering, and through their local support of the "Keep Green" movement.
Press Relations
\n 1957, the California Redrvood Association plans an even closer relationship rvith the trade ancl local press media. This nerv division rvill increase the nun.rber of product releases on new literature and merchandising aids and will prepare a series of special articles for the lnmber trade press and trade magazines reaching the industrial ttsers of rvood. Among the topics to be covered are "Lou,' Maintenance of Exterior Natural \\reathered \Vood," "Redt'ood in Your Garden Structures," "Redt'ood Beauty and Durability In Your Garden Furniture," "The Story of the Redrvood Industry" (also to be done in illustrated leaflet form for distribution to school children and visitors to the Redu'ood Region).
The California Redrvood Association, a non-profit trade association of redwood luml;er manufacturers, rvill carry on its role of ambassador to the merchandiser, specifier and user of this quality product of beauty ancl long li{e throughout 1957.
Never o queslion qbout quoliry; olwoys fully up to C.R.A. groding. Nothing lrurpqsses Rockport's Certi. fied Dry Redwood Bevel Siding ond Finish. Sqme wcy with service. Rockporfs mills hove modern equipmenl built for speed in every operofion from sswmills to fost delivery system.
*
Rounds Lumber Company is excfusiye dlstrlbutor ior Rockporf Redwood ond sofes ogent lor other leadlng Redwood milfs. Rounds olso represents producers oI top quality Dougfos Fir, White Fir, Ponderoso Pine ond Sugor Pine.
Some entirely new, but at the same time practical, helps for the merchandising of packaged farm buildings are being sent to all retail lumber dealers in the United States by the West Coast Lumbermen's Association.
In the farm building market, the demand is for complete buildings. The time may be approach.ing when the only ryay a retail lumber dealer can stay in business is to sell packaged buildings. On the modern, mechanized, high investment farms, farmers can no longer afford to take time off and gather all the materials together for a building. They need a source where they can get the buildings they need in one trip for one price. Retail lumber dealers, convenient everywhere, can cash in on the demand if they can sell "one-price buildings."
The helps contained in the new packaged farm building program, available free from the West Coast Lumbermen's Association, may well be the most worthwhile, profitmaking aids retail lumber dealers can find.
Despite a general agreement on the merits of packaged selling, to actually start the selling of "buildings instead of boards" is a difficult step for many lumber yard crews.
Cooperating with the Agricultural Engineering Depart-
ment of Michigan State University, the West Coast Lumbermen's Association has developed a complete kit of material to help lumber dealers overcome this difrficulty and take advantage of the rapidly increasing demand for "oneprice buildings" in the farm building market.
The kit contains free newspaper mats, direct-mail advertising helps and radio advertising spots for the dealer to use in promoting and selling the farm building. But the most important item is the step-by-step set of instructions and illustrations for cost-estimating, precutting and erecting the buildings-in other words, the recipe for converting stock items on his shelves into a complete Utility Farm Building: the type of building that is in most demand on the modern farm.
There are separate sets of instructions, or so-called "plans," for each of the four building sizes, 24 feet,30 feet, 36 feet and 40 feet. The size designation refers to the clearspan widths. Any of the buildings may be built to any length the customer desires in multiples of four feet.
Here is what the plan contains:
Page one is for the salesman to use. A space is provided to draw the actual foundation plan of the building that is decided upon. This space is divided by horizontal and vertical lines, and dimensions are given so that it will be a simple matter to sketch in foundation plans, including door openings and extra items such as partitions, etc. Several sample foundation plans with various door arrangements are shown as guides. Each one of these buildings has a
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e SPE(IAL SELE$ION - For Widths, Lensths and (olor - FOR SPECIAL REQUIREMENTS
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standard-size door opening. For instance, the 4o-foot and the 36-foot buildings have 16-foot doors which can be placed anywhere the customer desires.
This first page should prove a valuable aid in selling the building.
The second page contains the estimating guide. It is a work sheet for the dealers to use in figuring the materials and price of the building decided upon. A new and different estimating procedure is used here. For purposes of listing costs and material, the building is divided into sections.
Section "A" lists all the materials necessary for the tn'o ends of the building. Board footage and lineal footage figures are given. All the dealers need to do is fill in costper-thousand and extend the figures.
Section "B" lists all the materials necessary for four feet of building length, including the cost of siding, roof trusses and roofing material. Since the building can be any length in multiples of four feet, it is a simple matter to write dorvn the prices in this section and then multiply by the number of four-foot sections necessary for the length of building desired.
Section "C" deals with cost of doors. The first part of Section "C" is a list of materials to be deducted for the door openings. The second part is a list of additional material necessary, such as lintels, casing, doors and door hardn'are. Here again, the total is multiplied by the number of doors desired..
The totals of Sections " A", "8" and "C" are added to the cost of erection and extras for the total price of the building.
Pages three and four contain details of erecting the building. These pages will also be useful as a sales help. The dealer can use them to explain features of the building he is selling, since they show details of framing, bracing, siding, roofing and finishing. They will be especially useful on the job, whether the dealer sells the material for the farmer to erect, has his own crew erect the building, or subcontracts with a builder to have it done.
The procedures are so clearly illustrated on these pages that they can be understood with ease by farmers and carpenters alike.
Pages five and six give complete instructions for precutting truss members and fabricating or assembling half trusses in the yard. Page five gives complete dimensions for pattern members of the truss. After a pattern has lteen made according to these dimensions and several pieces made from each pattern and assembled as a check, the patterns can be used for mass production of truss members. Page six gives easy to follow instructions for truss assembly. As is true on the other pages, the illustrations on page five and six are easilv understood bv vard emploves.
Burbank Lumber Company is completing a beautiful new yard on Victory Boulevard, in Burbank, which should be readv for business early in April. This modern retail lumber facility will be one of the finest in San Fernando Valley. All wall surfacing will be of various species of hardwood paneling to act as a permanent customer display. Al1 standard brands of building materials will be carried in stock and the five-acre yard will be well stocked n'ith all species of constrnction lumber for the trade.
Effeclive Februory l, 7957, t. H. EUBANK & SoN will re-estoblish distribution of quolity monufoclured Ponderoso & Sugor Pine Moutdings ro RETAIL Lu,t BER DEATERS
In order to properly service deqler occbunh, Williom (BilD Stuort, Jr., well known to retqil lumber deolers in this oreo, hos been nomed lo heod the deqler-trqde deportment of this ftrm.
o When you need QUAIITY M0UtDINGS--.Call ORegon 8-22j5 o
Monufocturers of Quolity MillworkPotented Built-ln Swivel lroning BoordsDomeslic ond Export Boxes qnd Crotes . . . . ond
For Every Purpose
(This ed,itori.al first appeored in these coluruns in 1925, and i.s agai,n reprinted' by request.)
Success is often due less to ability than to enthusiasm.
The world makes yvay for the man who believes in his mission. No matter what objections may be raised, no matter how dark the outlook, he believes in his power to transform into reality the vision wh'ich he alone has seen.
It has been well said that all the liberties, reforms, and political achievements of society have been gained by nations thrilling and throbbing to on€ great enthusiasm.
Enthusiasm will steady the heart and strengthen the will; it will give force to the thought and nerve to the hand, until what was only a possibility becomes a reality.
No barrier however forrnidable, no obstacl,e however insurmountable it may seem to the timid or the fainthearted, can bar the way to any man possessed of enthusiasm for a high ideal. Never before in the world's history has the man fired by enthusiasm had such an opportunity as he has today.
It is particularly the age of young men and young women. The world looks to them to be interpreters of new forms of youth and beauty. Secrets, jealously guarded by nature, are waiting to reveal themselves to the enthusiast who is willing to devote his life to the work. Inventions, foreshadowed today, are waiting for the passionate patience of enthusiasm to develop them.
Indifference is the opposite of enthusiasm. Indifference never lands armies that conquer, never models statues that
live, nor moves the world with heroic philanthropies. Enthusiasm it was that wrought the statue of Menon and hung the brazen gates of Thebes; it fixed the mariner's trembling needle upon its axis, and first heaved the great bar of the printing press. It opened the tubes of Galileo until world after world swept before his vision; and it reefed the topsail that ruffled over Columbus in the morning breezes of the Bahamas. It has held the sword with which freedom has fought her battles, and poised the axe of the dauntless woodsman as he blazed the pathway of civilization. It turned the mystic leaves upon which Shakespeare and Milton inscribed their burning thoughts, and sustained and soothed the heroic soul of Thomas Jefferson in his declining days.
Enthusiasm is the inspiration of everything that is great. Without it, no man is to be feared. With it, no man is to be despised.
United States Plywood Corporation reports that its consolidated net profit for the six months ended October 31, 1956, was $4,985,300, after estimated income taxes of $3,608,600, compared with a net profit of $5,923.700, after income taxes of $5,253,400, in the corresponding period of 1955.
Consolidated sales for the six months ended October 31, 1956, were $103,333,000, compared with $101,472,000 in the corresponding period of 1955.
Mony formers todqy demand buildings, not boards. And with this versatile easily-constructed building you can supply that demand. Developed by the agricultural engineering department of Michigan State university, it can be adapted to a variety of uses ranging from crop or machinery storage to livestock shelter. Easy-to-follow plans simplify construction to such an extent that your yard men can pre-fabricate trusses for you to czury in stock. Best of all, a simple estimating sheet enables you to plan and price the entire structure.
To help you sell these useful buildings, West Coast Lumbermen's Association has a program of national advertising appearing in leading farm magazines. In addition, special hanilbill material, free newspaper mats and free radio spots to use on your local stations have been prepared. These sales aids are yours for the asking, and will help you take advantage of a program that's as versatile as the building it was designed to sell. A complete kit containing a sample set of plans, as well as an outline of the promotion material, is being sent to all lumber dealers.
For more inlormalion, wfile lo:
The Girden Grove (Calif.) Lumber & Cement Co-,IO922
E. Garden Grove Blvd., is adding one of the largest and most modern hardware sections in Orange county in an expansion of the retail yard's facilities rvhich began in December. Orvner Louis Lake is supervising the renovation of the store and made plans for the opening late last month.
The Garden Grove yard r,r'as founded in 1905 and Dealer Lake's father, H. H. Lake, bought the company.in 1910. It has been in the family since then, with Louis Lake operating it since 1935. The S-acre yard was almost destroyed by fire six years ago and a modernization program has been going on ever since. The retail yard offers complete lines of lumber, cement, paints and all building supplies'
and the yard is one of the Southern California. largest retail operations in
The Century Lumber & Mill Co., a planing mill and retail lumber operation in San Diego for the past 30 years, was closed last month with the sale of the property to local businessmen for another type of business. The president of the Century yard was Chester D. Whalen, Josiah W. Smith was vice-president, and his father, Herbert R. Smith. was secretary-treasurer. The younger Smith told The CALIFQRNIA LUMBER MERCHANT late last month that none of the former operators had any specific plans and lvere just "going fishing" for a u'hile.
ARE MANUFACTURERS AND DISTRIBUTORS OF y'Sugo, ond Ponderoso Pine Shop ond Selects
/sugo, snd Ponderoso Pine Boordr
l/Douglasqnd Whire Fir thop ond Selects
y'oougls"ond White Fir Dimension ond Boardc y'ln
"n " Gedor Boords
l/Redwood Siding ond Finish
VPondetosq Pine snd Fir llouldings
Ve,n"Scsh ond Pcnel Doors
tn oddition 7Gi7 ore oclively ensosed in the procurement ond distribution of oll West Coost lumber products ond mointoin buying offices in producing oreos lo give the lrode complele one-cqll service.
Lew and Gertrude Godard took a 'iveek away from San Fiancisco and soaked up some Arizona sun during the recent holidays. The trip was mainly pleasure but Lew just couldn't resist selling a few cars of Hobbs Wall redwood while in the area.
Marshall F. Meyer, southwest sales representative for Wood Conversion Co., has returned from St. Paul, Minn., and Chicago, where he attended the annual sales meeting of the big building products concern. "Marsh" reports that sales promotion activity on the west coast calls for increased advertising in The CALIFORNIA LUMBER MERCHANT, radio and TV spots (see Pages 3-4-5) and many personal visits.
Charlie Schmitt, head of Atkins, Kroll & Company's lumber division at San Francisco, spent a recent week in Los Angeles making the rounds 'ivith John Poole, the A,K&Co. representative for southern California and Arizona.
Perry Neil, sales representative for Continental Lumber Sales. San Marino, is expected back on the job shortly after an illness.
Stan Helms of Helms-Brown Lumber Co. spent a recent week calling on northern California mill connections for the San Francisco firm. His trek followed Sam Witzel's through Oregon the previous week.
The Los Angeles Herald & Express reported thusly in a recent edition : "The re-'ivooing of Movie Star Jeanne Crain by Paul Brinkman will be accomplished in style. One of the assets of the Port Lumber Company, which Brinkman recently acquired at Port Hueneme, is a S2-foot yawl, the Pavane. He took Jeanne and the kids sailing on her last Sunday." (P.S. The Brinkmans were on a "second honeymoon" in Hawaii last month.)
A recent visitor to Los Angeles was Lloyd Hecathorn of San Francisco, who was on Arcata Redrvood Company business.
Ever stop to figure how much money you tie up when you stock seven sizes of corrugated sheets? That means you have idle dollars in slow-moving inventory. Well, that can't happen when you sell Ceco Corrugated Galvanized Roll Roofing. Because any roof can be covered with rolls of one size. with sometimes a half-size roll to fill out odd length rafters. So your main stock is 30' rolls-with only a lew half rolls. And you're proteeted against low markup selling because this patented product is sold only through established dealers like yourself. Mail coupon today for more facts on this money-making opportunity.
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Forty representative home builders from all sections of the United States, meeting January 14 in the National Housing Center, told high government housing and monetary officials and Congressional staff representatives, that the current condition of the mortgage market had made building plans for 1957 so uncertain that, unless corrected, there would be a decline of about 20/o from 1956 levels.
"There are plenty of customers," as one builder said, summarizing his views-"but I simply can't get financing to meet the needs of the people who want and can afford new housing in my community."
The uncertainty and the decline were attributed almost unanimously to difficulties in securing mortgage financing on terms and prices suited to the market. Not only is mortgage money tight, said these builders but, frequently when available, it can be obtained only under terms and conditions which disqualify many otherwise eligible home buyers. Most builders agreed that the mar-
An especially interesting talk has been secured for the next meeting of the Southern California Lumber Seasoning Association, when Fred Ricks will speak February 7 to a dinner session at Currie's Santa Fe, 1735 West Pacific Coast Highway, Long Beach. The very popular Mr. Ricks is a member of Krieger & Co., paint manufacturers, with vast experience in furniture manufacturing and finishing.
ket potential was far greater than current financing conditions would permit. They also expressed real concern over the increasing volume of second mortgages-a dangerous trend which will, unless corrected, prove a major disservice to home buyers.
These conditions prevailed in nearly every part of the United States,.although the situation 'lvas described as somewhat better in New England and some portions of the mid-west.
Hardest hit have been the rapidly growing areas in the West and Southwest, which have in the past been responsible for a substantial percentage of the nation's home construction, particularly that done under the FHA and VA programs.
These builders forecast a continuing decline in moderate-priced housing in 1957, as a result of unfavorable financing conditions, and increasing land and materials costs, and predicted the typical home sales price rvould be up again in 1957.
In a Question-and-Answer period, this help solve all problems on furniture furnish the answers on drv lumber for
expert promises to manufacturing and that industry.
The National Lumber & Supply Co, 17326 S. Woodruff Ave., Bellflower, has joined the Southern California Retail Lumber Assn. as an active dealer member. Or,vner of the yard is Sol Jaffee.
We're independent! And not iust becouse it inflotes our ego . . we think it's o business osset. We con tqke q difierent view in servicing lhe customer. We cqn choose from the whole field . ond being independenl gives us o complele freedom of choice in buying ond selling the best moteriqls for eqch customer's needs. Our heod isn't so high in the clouds lhof we've forgolten our top suppliers, our good mill sources ond oll of our friends it took 38 yeors to develop lhem. But we ore independent enough so lhqt we oren'l forced to push ony one brond. We con offer you the tops in mony different lines. To mqke the best buy mqteriols thol ore screened, tesled qnd ossembled for quick delivery deol with on independent distributor.
Let us show you how lo increqse your profils.
Redwood has less shrinkage and swelling-greater dimensional stability than any other domestic commercial woodil it is properly dried. Drying down to about 28Vo moisture content merely removes free water in the wood cell cavities. The cell walls are still saturated.
Shrinkage starts at about 28% and continues until the point of equilibrium with air is reached. Air drying alone won't achieve this goal.
PALCO Certified Dry Redwood provides three etrrd stePs to assure proper humidity uniformly distributed through each board.
I Selective air drying up to 24 months according to green ' weight, bringing all lumber to a specified humidity range belore it enters the kiln. (See example chart below).
2 Controlled kiln drying, depending on condition and thick- ness, from 6 to 25 days at specified temperature progressively applied.
? PALCO goes one step further. When the center of the - board apfroaches moisture equilibrium, surfaces are too dry, and would be distorted by re-absorbing moisture from air. PALCO Redwood is therefore left in the kiln for a final extra process to rebuild surface moisture to atmospheric equilibrium - producing the most stable lumber known. This is one of many premium PALCO features -at no extra premium in cost-and you know it will stay in place.
EXAIIPLE: Selectlve olr drylng schedule for 2" tunber
Closslficotlon Averoge Green Weight Approx. Alr Drylng Tlme
IIGHI 3 lbs./bd. fr. 9 to 12 months
MEDIU'VI 4t/t lbs./bd. lt. 12 to 18 months
HEAVY 6 lbs./bd, Jr. l8 to 24 months
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ry',::,j;:"'.:J'*Ti:'1,.i'i"J ::.;:i.'H::,1,J;;.',": \
d wdfr ht F t qnd informofive booklet "From Oul of the Redwoods" Z
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equilibriumthrough eoch boord.
Wood Conversion Company, St. Paul, Minnesota, manufacturers of Balsam-Wool blanket insulation and Nu-Wood insulation board. will launch a national television merchandising campaign over NBC-TV starting in February. The Company's "around-the-clock" TV coverage will feature
nounced by General Sales Manager M. S. Wolf and Building Products Sales Manager J. D. Fischer at a merchandising conference of over 100 salesmen and district manag'ers in the Hotel Moraine, Highland Park, Ill.
The television campaign, will be supplemented with intensive tie-in help on the local level, according to K. C. Lindley, advertising manager. Lumber dealers will be furnished with window and store displays and banners featuring Dave Garroway and Arlene F'rancis.
In.addition, special literature, envelope enclosures, newspaper ads, TV spot announcements, extensive magazine advertising and proved plans for builder-owner meetings will be employed to help the lumber dealer sell new Balsam-Wool and Nu-Wood products. Wood Conversion Company building products are sold only by retail lumber dealers.
Paul W. Ward, recently associated with Woodside Lumber Co., joined the San Francisco sales staff of Arcata Redwood Company on January 1, according to Lloyd Hecathorn.
l)ave Garroway on the "Today" show, Arlene Francis on the "Home" show, and a new, star-studded cast on the "Tonight" show.
Plans for the network television promotion were an-
Ward, a native of Morgan Hill, is thoroughly acquainted with the Northern California trade, having spent eight years with Anderson Valley Lumber Company under the tutelage of the late Ben Byrnes, long considered one of the deans of west-coast lumber. Ward's thorough training with Anderson Valley included experience at both the firm's Philo mill and San Francisco sales office. A University of California forestry graduate (Class of '48) Ward also put in three years with the air corps as a pilot during WWII.
Seruing Neut Mexico, Arizona, Soutbern N eaad,a and. Soutbern Calilornia Tefephone
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Whistle-Punks, Knot-Bumpers, Jammer-Punchers and Choker-Setters will be some of the "Woods-moirkeys" gathering at the Sierra-Cascade Logging Conference on February 14, 15 and 16 in Sacramento, according to James Coonan of the Calaveras Land and Timber Corporation and presiJent of the conference. These names are common to the 1500 loggers and lumbermen from California and southern Oregon who will attend, Coonan said. "-We are preparing for one of the largest gatherings in the nine-year history of the conference," he stated.
This will mark the first appearance of the Sierra-Cascade Logging Conference in Sacramento. For the past several years the loggers have met in Redding to express their ideas and display the huge equipment used in their profession.
John Weber, equipment chairman, said that the 1957 Loggerama, to be held on the State Fairgrounds racetrack, will display several million dollars worth of equipment in a giant parade on the last day of the conclave.
L. D. Wambold, conference manager, announced that the theme for the meeting will be "Young Growth and Young Ideas." Discussions on this general topic will be held in Governor's hall on the State Fairgrounds, with the equipment and material display in the Hobbies building.
The tentative program, late last month, with the speakers and some of their companies, included:
James Coonan, president; Governor Knight; Mayor Aze-
vado; Bill Scofield; CFPA; Paul Donderson, WIrCB ; Dr. A. Kenneth Beggs, Stanford Research Institute; Warren Carleton, Winton Lumber Co. ; DeWitt Nelson; Charles A. Connaughton, USFS; Don Cosens; Charles Arment, Diamond Match Co.; Dr. Dietrich Muelder, School of Forestry, UC ; Lee Siedell; Russ McRory, USFS; John Gray; Phil English; Ed Smith; Dick Pland; M. F. Pontius; Hank Norton ; Dave Rogers; Al Jordan; Dick Salter; Ralph Hodges; Paul Stathem; Dale Prentice, Western Pine Association; R. T. Borvling, Potlatch Forests; Warren Smith, U.S. Plywood Corp. ; Francis Cheney, Cheney Stud Mills; Vern Gardner.
There will be a telephone hookup rvith a Warren, Ark., logger, a trans-Atlantic call to a Srvedish logger. a helicopter seeding demonstration and another laying fire hose, and the $4 million logging equipment show.
The Gardena Valley Lumber Co., 166O4 S. Western Ave., Gardena, has joined the Southern California Retail Lumber Assn. as an active dealer member. James K. Lau'ler is president of the yard. In his January 18 bulletin annotlncing the enrollment, Orrie W. Hamilton, executive vicepresident of the SCRLA, extended Jim Lar,r'ler best wishes for success in his new venture. Lawler has been verv active in the association work for many years and is chairman of the Smog committee and also on the governor's safety council.
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The retirement of Ben S. Allen (left), veteran newspaper man, was announced January V by J. Harold Robinson, president of the Redwood Region Conservation Council, and Philip T. Farnsworth, executive vice-president of the California Redwood Association. Allen has been serving in the dual capacity of secretary of the RRCC and chief of the Conservation division of CRA for the past seven Years. He will now act as consultant to both organizations.
Allen's great contribution was in
helping to found the Redwood Region Conservation Council to encourage public understanding of forest maintenance and wise use. Its work is carried on at the community level by "Redwood Circles" which have been defined as "a bridge between the industry and the public, located in the communities where timber operations are a vital part of the economy."
"Allen's contribution to the conservation program of the region has been considerable and will be carried on into the future generation through the influence of conservation programs established in all levels of the Redwood Region schools," said Mr. Robinson.
"This degree to which people of the Redwood Region have accepted the responsibility for the protection of productivity is unmatched in any other industrial community, and Ben Allen deserves great credit for awakening this interest," says Mr. Farnsworth.
Ben S. Allen was born in Grass Valley, California, in 1882 but moved to the Redwood Region with his family in 1885. During his attendance at Stanford University, where he graduated in 1907, he was editor of the Stanford Daily and campus correspondent for the San Francisco Chronicle and the San Francisco Examiner. He is a member of the committee for the 50th Reunion of his class this spring. After a stint as a reporter in San Francisco, he was assigned to London by the Associated Press where he was their first "outside" reporter for I-ondon and England and served in that capacity throughout the Balkan Wars and the early part of World War I (1914-17). In 1914, he was one of seven men who met in Herbert Hoover's London office to found the Commission for Relief in Belgium.
Following World War I, Mr. Allen was publisher of the Sacramento Union (1919-23) and the California Farmer (1923-36). During the latter period, he had an office in San Francisco to handle the public relations and tarift problems for a group of farm cooperative marketing organizations. During 1936 and again in 1938, he accompanied ex-President Hoover on a number of speaking tours. During World War II, Mr. Allen served with Army Postal Censorship and the Office of War Information in San Francisco, after which he re-opened his public relations offices in San Francisco.
Mr. Allen lives with his wife at Point Lakeview, Lower Lake, California. He has four sons and 13 grandchildren.
Chicago-From the moment that the curtain went up on the 59th convention to the strident tunes of a little German band parading the corridors and meeting rooms of the world's largest hotel, until the last strains of music for the dancing feet of members and guests many hours later, the big annual event of the hardwood industry was a rousing suciess. New grading rules were adopted, a new president and a dozen directors were chosen, stirring speeches were heard, a grand banquet and brilliant show was enjoyed and all departed with highest praise for the entire program. President Millett sounded his gavel in the spacious grand ballroom of the Conrad Hilton hotel rvith all seats filled and standing room at a premium.
Before Mr. Millett could get th,e meeting formally under way, a loud burst of applause went up in recognition of the splendid work that he had done for the National Hardwood Lumber Association during the past two years. Not in recent years had any president attended so many meetings, traveled so many hundreds of miles and taken such an active part in the day-to-day affairs of the association as had the immediate past president.
In his formal address, President Millett emphasized that the cooperative work of NHLA and its members is never finished. lIe warned against the advocating of change merely for the sake of changing things. Following President Millett's inspirational speech, the annual report of the secretary-manager was presented to the membership.
The featured speaker of the morning, the Honorable A. B. Chandler, governor of Kentucky, was introduced. The governor mixed r.vith his entertaining narration a world of common sense on the subject of conservation of our natural resources and a sensible approach to the subject through the cooperation of federal and state governments with the lumber and forestry industries. He was given a standing ovation by the packed assembly. Later in the day he n'as the guest of honor at the first annual reunion and luncheon of the graduates of the Inspection Training School.
At the Friday morning session, the president called upon Boyd Adams, chairman of the Inspection Rules committee, for presentation of the proposed rules changes. Mr. Adams r,'i'ent over the proposals and gave a brief summary of the reasoning back of his committee's findings. The rules rvere taken up individually and a considerable amount of discus-
sion took place, resulting in the president calling for u,ritten ballots on several of the proposals. With the exception of those on dunnage and Philippine l\Iahogany, all rvere adopted as presented.
The first guest speaker of the morning, Dr. Alfred P. Haake, widely knor'vn economist and consultant to General Motors and for many years managing director of the National Association of Furniture Manufacturers, presented a most interesting and thought-provoking speech under the title, "What's Ahead for America." Dr. Haake is a long time friend of the association and held in exceptionally high regard due in part to his fine assistance in bringing about the acceptance of major rules revisions lty the NHLA in 1930.
The following address, by E. A. Clevenger of the Corley Manufacturing Company, covered ways and means of improving mill operations. His speech was very u'ell received and the information rvhich he gave was of real benefit to all those concerned with producing a better product at a lorver cost.
The final speech of the morning was delivered by William LeClair, secretary of the Canadian Lumbermen's Association. Mr. LeClair recently returned from an extended trip through Soviet Russia as a guest of the government and was privileged to view literally scores of lumber operations in the Soviet Union.
Departing from previous custom, an afternoon session was held and the first speaker was Charles E. Sell, director of the NHLA's Training School in Memphis. Mr. Sell reported on the progress of the school and on the present class which will complete its course of study in February. A. J. McGuire, a graduate of the school, gave a short talk in which he outlined the advantages accruing to a graduate in working his way up in the hardwood industry.
Directors elected for a period of three years include Don F. White, Oakland, Calif.
Upon nomination from the floor, Franklin T. Griffin was elected first vice-president, Bernard Bock, second vice-president, and Mark Townsend, third vice-president.
As the climax of the meeting, Hou'ard A. Hanlon of Odessa, N. Y., 'was unanimously chosen presiclent for the ensuing year. His firm is one of the most prominent in the eastern section of the country and he has been a member of
the association for many years, serving as a director and, more recently, as a vice-president.
Both the pre-registration and final registration was one of the largest the association has ever enjoyed. Nearly 1,700 tickets rvere given out for the banquet and entertainment.
On the evening of the close of the convention, the grand ballroom of the Conrad Hilton hotel was filled to capacity with members, their ladies and guests. They were treated to an exceptionally fine dinner, followed by seven acts of vaudeville. Some of the country's top headliners of stage and television combined to put on a show which was pronounced one of the best that NHLA has ever presented. Dancing followed until midnight.
on the late afternoon preceding the banquet and their hospitality was much appreciated by hundreds of guests. The Junior Conference held its customary cocktail party with a capacity number of younger me.mbers and their ladies enjoying a most sociable get-together. Nearly 300 ladies were guests of the association at a luncheon and entertainment given in their honor at the Sheraton-Blackstone hotel.
As previously mentioned, the first meeting of the graduates of the Inspection Training School was held Thursday noon with former Director L. C. Nicely as guest of honor. In addition to 80 former studeuts, a large number of officers and directors were present to add their best wishes to Mr. Nicely, who is norv retiring from active work. Tucker Grif(Continued on Page 67)
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The Bakersfield Hacienda is now nearing completion on Highway 99 in the south outskirts of Bakersfield. It is being built by Hacienda Motels, Inc. who operate similar enterprises in Fresno and Las Vegas.
The impressive hostelry, designed by Architect Homer Rissman of Santa Monica, consists of three two-story buildings containing 131 rooms and 9 suites.
The Bakersfield Hacienda will make continuous and far reaching contributions to the social, economic and commercial life of the city. The erection, operation and maintenance of such motels have a strong economic influence in their communities. Contractors, craftsmen, lumber yards, malerial'dealers, merchants and practically all service firms reap benefits.
In building the Bakersfield Hacienda, high quality in construction was carried beneath the paint. Blue Diamond's new 5f8" Fire-Halt Gypsum Wallboard is being useil on all walls and ceilings. This nev4 product provides the added safety of an approved one-hour fire resistive rating, also has a staunch, attractive surface that is highly adaptable to decorative schemes.
The application cdntract, held by Central Valley Paint & Dry Wall, fnc., is one of the largest ever let in this area. Four carloads, comprising over 158,000 square feet, were supplied by King-Marshall Lumber Company of Bakersfield in this introduction of 5/8" Fire-Halt.
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S. F. Hoo-Hoo-Ette Club 3 said goodbye to 1956 with a festive Christmas party on December 11 at the Bellevue hotel in San Francisco. An outstanding attendance of Hoo-Hoo-Ette merrymakers and their guests enjoyed a lively evening of fun, music and a gourmet's dinner.
The tables, decorated by Nes Young of the California Redwood Association, were spectacular in color and arrangement and brought many compliments. One of the highlights of the decorations was redwood boughs furnished by Ethel Yizzard of Hobbs Wall Lumber Co.
Musical entertainment was supplied by Dolores San Miguel of the San Francisco Opera Co., who sang musical comedy
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favorites and Christmas songs. She was accompanied on the piano by Gordon Wilson. Christmas stockings for the Recreation Center for the,Ilandicapped had been made and filled with candy, nuts and fruit by members of the club and were "previewed" at the meeting. I-ater in the evening, "Santa" made his annual visit and everyone received a Christmas surprise. -Ianet Iohnston.
Ernie Nelson, well-known Southern California salesman, has joined the stafi of Industrial Lumber Co., Glendale, reports I. S. Brown, president of the wholesale concern. Nelson has been in wholesale lumber sales for many years, formerly associated with Simpson I-ogging Co. and also Consolidated Lumber Co., Wilmington, Calif.
Tom Dreier quotes a friend of his named Harry Botsford, who in this manner paid his compliments (?) to that cocktail called an "Old-Fashioned":
"An old-fashioned is a sissy drink, a veritable fruit salad lashed with a little whiskey, whereas a martini is on the intoxicating side, designed not for dueling purposes but for the express purpose of stimulating the appetite and uplifting the soul of the weary, and chasing away the fatigue caused by honest labor. The old-fashioned was and is a tipple dreamed up by some female who liked fruit better than she did liquor. Who in hell else could conceive the idea of dunking gobs of pineapple, sections of orange, and a lone and cheerless cherry in honest liquor. It's a meal, and not a drink !"
There rvas a young lady named Florence, For kissing professed great abhorrence, But once she'd been kissed, And found what she'd missed, She cried till the tears came in torrents.
5. P. Godmqn Sqid:
All religion, all art, all finance, all business, every ship at sea, every bridge that spans the gulf, and every discovery in the great world of science owes its origin, its inception, its first impulse to the exercise of that strange gift-imagilstien-a power to make images.
A prosperous colored man who was figuring on buying a car and paylng for it on the company part-payment plan took an educated friend along with him when it came to signing up the sales contract and mortgage, to advise him in the matter. The friend read over the purchase contract with much care. The purchaser asked him: "Well, tell me, Mose, what do h'it say?"
The friend said: "Well, dey's a whole lotta words in dis contrack. A heap o' words. But furn what I kin figger out fum de whole business, Gen'ral Motahs is jes' bettin' you ain't nevah gwine finish payin' fo' dishere cah."
That great scholar-soldier, Marquis de Montcalm, had a. brother Jean, who was equipped to be a competitor of young John Stuart Mill. At the age of three, Mill was a Greek student and at eight had read many Greek authors. Jean Montcalm could read both Latin and Greek at three and, as Prof. George M. Wrong tells us, astounded grownups at the age of five by making translations from both Greek and Hebrew, studied art, and held his own conversationally with learned men. Unfortunately (or fortunately) he died at seven.
Comfortably seated in the train, With air absorbed, and very vain, She opened wide her pocketbook And on her lap she slowly shook A comb, some gum, a bit of rouge, A clipping from the Daily News, Some hairpins stuck into a net, A bright green manicuring set, A fountain pen, a safe'ty pin, Some soda mints, and aspirin, A handkerchief, some perfume, too, A pair of gloves, some stockings new, Some lipstick and a mirror fine, Some black, to help the eyebrow line, She looked them over, one by one, Touched up her lips. When this was done She looked again, and Oh! Despair! Her railroad ticket wasn't there !
The American Association for the Prevention of Putting Parsley on Plates isn't making the progress that it should. There are still too many restaurant and hotel people who persist in putting parsley on plates. When members of the Association have thrown said parsley on the foor, the attendants have simply picked it up and put it on other plates. It is now recommended that members throw the whole plate and its contents on the foor, and walk out without paying.-Thomas Dreier
Visitor: "Look at that man swimming out there. Isn't he afraid of sharks?"
Native: "Naw. He's got 'Texas is the best state' tattooed on his chest, and even the sharks won't swallow that."
"Pathfinder" says that the term "Yankee" is thought to be derived through the word Yengee, an American Indian corruption of English. In J. Fenimore Cooper's "Leatherstocking Tales," the Indians always refer to the Americans as "Yengees." Or it may be made over from the French "Anglais," which they used in our early days.
"I hear," said the college boy to the new girl, "that you have a propensity for petting."
"It's a lie," she said indignantly, "All f have is an oldfash'ioned davenport."
Only 2O graduates of the McClure Inspection Training School will be available for employment upon their graduation, February 12, in Memphis, Tenn. Although there are 52 men in the 18th Class, most will go to work for their sponsors or to a location previously arranged. As in the past, members are given initial notification of the availability of these graduates. All of these men are of good character and their desire to make the hardwood industry their life work should be a strong factor in securing their services. IVlembers are urged to take prompt action in contacting any student desired as there is a substantial list of firms on file who are looking for such men.
Act promptly by contacting Chas. E. Sell at the school, 2673 Hanover Ave., Memphis 12, Tenn. (Telephone 48-4004).
Graduation exercises and luncheon will be held in the Hotel Peabody with NHLA President H. A. Ilanlon and other officials present. The new term, that of the 19th Class, will begin its course of study February 15. Members planning to have men in this class should act promptly in sending in applications. There are not too many places left.
M. B. Pendleton, NHLA of6ce, Chicago, paid the School a recent visit. In his comments to the class he made note of the importance of the school in the hardwood industry. As the demand for lumber increases, the demand will also become more selective and the knowledge of grading will make each man graduating more valuable, he said.
More than 180,000 square feet of the International Amphitheatre in Chicago were jammed with capacity crowds from December 10-13, overflowing all "action" demonstrations, breakfast and luncheon clinics, and exhibit demonstrations at the third annual National Retail Lumber Dealers' "Building Products" Exposition. Paid registrations totaled 6,470, representing yards from coast to coast.
Largest crowd-puller was the materials handling trackside demonstrations, witnessed by more than 1,000 lumber dealers each day, where flat cars and wide-door boxcars were mechanically unloaded in a 2-hour "spectacular." A variety of lift trucks, selected for retail yard application, swiftly unloaded "unitized" lumber, plywood, and other materials shipped from western and southern mills to the Exposition. All the "unitized" shipments arrived in Chicago in excellent condition, according to Robert B. Brown, NRLDA materials handling director, who coordinated the big handling show.
From the trackside demonstrations, mechanical equipment moved the materials into a full-scale "Inside Warehouse" under a pole-frame shed erected on the Amphitheatre floor. Throughout each day, thousands of dealers rvatched handling demonstrations in the warehouse, inspected new types of lumber binning, covers, strapping techniques, etc.
On Wednesday, under the supervision of John Moeling, Sterling Lumber Co., Chicago, 36,000 bd. ft. of lumber rvas mechanically unloaded in a record-smashing 2l minutes.
Dealers streamed through the 30x90 Profit-Maker I\{odel Store at a steady pace throughout each day. Enthusiasm for the professionally-designed display ideas-sponsored by NRLDA and American Lumberman magazine, with 100 cooperating product manufactur was indication that the store-building trend in the industry is still in its infancy. This was further underlined by overflor,v attendance at the "Management Side of Merchandising" clinic, moderated by Jack W. Parshall of Building Supply News. Advice on pricing, budgeting, markets was given by experts.
At the Component Parts theatre clinic, dealer crowds' watched as floor and wall panels were made and placed into a mock "Lu-Re-Co" house. A new "spline" interior wall system met with enthusiastic approval. "Component" kitchens, complete with appliances for lumber dealer consideration, were demoristrated and a new "plumbing wall" was introduced for the first time.
Fred L. Dill, Carmel, N. Y., chairman of the Components clinic, and Carl Norcross, of House & Home magaz.ine, expressed warm approval of the interest shown in dealerfabrication of house "parts" instead of pieces. Raymon Harrell, of the Lumber Dealers Research Council, said that additional research developments are being planned now, to be unveiled at the 1957 NRLDA Exposition.
Watson Malone III, Philadelphia, Exposition Clinic chairman, was forced to engage clinic rooms with larger seating capacity immediately after the initial luncheon session. More than 125 dealers, for instance, had to be turned away from the "Operation Home Improvement" management luncheon moderated by Robert Blackstock of Blackstock Lumber, Seattle.
Evidence that the lumber dealer today is vitally interested in modernizing business also stems from the record 6fi)-dealer attendance at the Exposition's Kitchen Clinic.
All manufacturers reported excellent booth traffic, and many have already announced expanded plans for the 1957 NRLDA Exposition.
The general feeling of dealers at the show was aptly summed up in comment from W. Temple Webber, Jr., Temple Lumber Co., Lufkin, Texas: "The exhibits had last year's convention beat a hundred times. Judging from the NRLDA trend, I am sure that next year will be better and bigger. The national association has gone a long way in helping the dealer with his many problems."
At the Exposition banquet, awards of merit were presented to the clinic chairmen by Phil Creden, Edw. Hines Lumber Co., Chicago, and general Exposition chairman. Creden said that the "workshop" format would be con-
Retail lumber dealers were urged by R. A. Schaub, president of the National Retail Lumber Dealers Association, to make broader use of installment credit as a means of setting another new record in'the volume of home improvement business in 1957. In an address before the organization's board of directors meeting at the Conrad Hilton hotel, Schaub said, "Many home owners who would like to enlarge, modernize, or repair their homes are not aware that they can take up to five years to pay for larger jobs under a monthly payment plan. Less than 6/a of the nearly $31 billion outstanding in installment loans is for repair and modernization work.
"Moreover, less than 20o/o of. the home improvement business is being sold on the installment plan, whereas 70 and 800/6 of. automobile and appliance sales are financed with monthly payment plans. Additional home improvement activity will help to offset the decline which has taken place in new home construction because of the scarcity . of mortgage funds.
"Recent changes in the Federal Housing Administration's Title I repair and modernization program increased the maximum time for repayment of FHA insured loans from 36 to 60 months and raised the maximum amount of these loans t'rom $2500 to $3500," he continued.
"Inasmuch as at least one out of every two existing homes needs major improvements, and two out of every three home owners would like to undertake some sort of major modernization job, home improvement business potentially is far greater than the record-breaking amount now being undertaken.
"Wider use of installment credit is the best way to get the extra work started," the dealers' president concluded.
tinued and expanded at the 1957 Exposition, scheduled for Philadelphia, Nov. 4-7, and program innovations added in materials handling, store merchandising, retail management and component subjects.
Confidence that another year of good business lies ahead, and that continued close working relationships between dealers and manufacturers will contribute greatly to the mutual interests of the two groups, together with enthusiasm over the Women's Congress Homes, featured the annual meeting of the board of directors of the National Retail Lumber Dealers Association prior to the opening of the NRLDA's Third Annual Building Products Exposition.
Paul R. Ely, Ely-Hoppe Lumber Co., North Platte, Neb., was elected president of the association for 1957. James C. O'Malley, O'Malley Lumber Co., Phoenix, Ariz., was named first vice-president, and Herbert W. Blackstock, H. W. Blackstock l-umber Co., Seattle, Wash., was elected second vice-president. Leslie G. Everitt, Long-Bell Division, International Paper Co., was chosen treasurer. H. R. Northup, executive vice-president,,and E. H. Libbey, secretary, both were re-elected.
R. A. Schaub, 1956 president, said the retail lumber in-
dustry could be proud of the progress it has made in improving communications with the rest of the building industry and within its owr-r ranks. He expressed appreciation for the numerous letters recently received from building products manufacturers assuring him that their consumer advertising will continue to advise the public to see their local lumber dealer when they plan to build or modernize.
Mr. Schaub also urged every dealer to visit the three Women's Congress Houses which NRLDA planned and built at nearby Munster, Indiana. He said that the houses would generate untold publicity for the retail lumber dealer as the place to go u'hen planning to build a new home.
He also said there was a real need either for quicker turnover of dealers' funds invested in inventories, or else for better purchasing terms, and urged the manufacturers to give serious thought to the problem.
Mr. Northup stated that tight mortgage credit was the major problem confronting lumber dealers at this time. "All predictions by economists and students of construction statistics predict another record-breaking construction volume for 1957," he said. "The Department of Commerce, for instance, predicts a $a6l billion total, some 5/o in excess of 1956.
"The predictions on private residential housing starts ' for 7957 vary anywhere from between 800,000 to 1,200,000, depending largely upon the viewpoint of the group making the predictions. It would seem reasonable to expect housing starts in 1957 in excess of one million units, u'hich means a good year for housing under any circumstances.
"It is believed that the Administration rvill take such steps as are necessary to ease the pressure of tight money in the mortgage market. These steps being taken, FHA and VA loans should at least have a reasonable opportunity to attract investors in the coming year.
"It seems likely, however, that for some time to come the situation in respect to long-term, low down-payment loans, will not be as easy as builders would like to see it. The mortgage market will have to compete lvith the unusually heavy demands of business, the new highrvay program, and the needs of individual consumers.
"Looking at the retail lumber industry's major markets for the coming year, construction generally will be higher, including the maintenance, repair and alteration market, if we cultivate it; the farm market, by reason of expected increased income, €xcept in drought areas; and the do-it-yourself market, with continued cultivation.
"lfowever, assuming that the market opportunities for the sale of building materials remain unlimited, it rvould appear that the organized industry's major activities should continue to be those aimed at protecting the national interest of the retail lumber industry in the legislative and governmental relations field, continuing to promote rvider public acceptance of the lumber dealer as the man to see for all construction needs, and assisting in every way possible, through cooperative activities, to improve the operating and merchandising techniques of this industry."
Mr. Northup added that the retail lumber industry had been growing steadily in stature and influence and that its ability to continue the trend would require
TOP NRIDA OFFICES MOVE WEST in 1957-rhe new ofticers ore, left to right (iop lefr photo): Herbert W. Blockstock, Seottle, 2nd vice-president; Poul R. Ely, North Plqtte, Neb,, president, ond Jomes C. O'Molley. Phoenix, I st vice-president. Second photo in fop pqnel shows o very smoll port of lhe 6,47O retoil lumbermen lined up on the opening Registrqlion doy. The Yord Plonning Session of The Hysler Co. (third photo, lop) wos o veiy populor exhibit with the deolers for Hyster's $5 Yord Plonning Kits
9ECOND PANEI: (left) each ond every one of the clinic closses wos sworming with deolers eoger lo heor new ideos; this is the Power Tool Soles session. Cenler: the "Profit-Moker Model Store" wos onother populor exhibit. Righr: 1956 NRIDA President R. A. Schcub (left) presents o ploque for "exceptioncl ond untiring service" to Phil Creden of the Edw. Hines Lumber Co.. Chicogo, the Exposirion generol choirmon.
THIRD PANET: (loft) Pole-frome shed wos equipmeni demonslrotion dreo during 4-doy show; new methods of protective <overing, roofing, binning, strcpping, etc., were exomined by deolers here. Cenfer: President Schoub and Execulive VicePresident H. R. Northup of rhe NRIDA, Annobel'le Heoth, Poul DeVille, FHA Commissioner Normqn P. Moson, HHFA Adminis. lrolor Albert M. Cole and wives went to neorby Munsler, Ind." to view opening of the NRlDA-sponsored Women's Congress Houses. Right: rhe three homes.
FOURTH PANET PIX (right) show two of the mqieriol hondling demonstrolions; ihis typicol bulkheodad flqtcor is shown in lhe exdct condition it orrived from the mill, reody for Exposiiion demonslrotions; three cois were unlooded eoch doy.
IOWER PANEI (right) shows two of the exhibir disploys. The lefi photo shows the Atlos Plywood Corporotion's new poneling disploy merchondiser, which wos unveiled ot the Exposi- tion. The right phoio shows onother "glomorous', disploy, in which the Hyster Co. hod two lovely models going through o "spectoculor"-type demonstrotion with plocards of the merifs of some of its vsrious models of lift trucks.
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adding to its strength at all levels. "The industry very definitely is on the way up to greater accomplishments.
Let's keep it that w:r/," he said.
Mr. Blackstock, reporting as treasurer, said finances rvere in thoroughly sound condition, despite new demands on the budget.
Paul V. DeVille, of Canton, Ohio, chairman of the Committee on Women's Congress Houses, said he never had knolvn of a project that generated greater enthusiasm on the part of everyone concerned, including the building products manufacturers who provided materials for the homes. He said the project would continue to reflect credit on the retail lumber industry for many years to come. lle also expressed the Association's thanks to National Plan Service for the contributions it had made to the project.
Phil Creden stated that the Exposition had made unprecedented progress in three short years and had proved beyond all question the tremendous respect that the rest of the construction industry has for the retail lumber dealer.
Martin C. Dwyer, Exposition director, told the directors they would find something important happening every minute the Exposition was open and that the manufacturers' exhibits not only were more numerous but also far higher in quality than in previous years. Beyond that, he said, he would let the Exposition speak for itself.
He added that the record-breaking dealer attendance that was expected could be attributed largely to the excellent work of Attendance Chairman W. B. Kennedy, Jr., and to the help of many of the managing officers of NRLDA's federated associations.
The Association's new 1957 president, Paul Ely, reported that a series of conferences with a group of manufacturers had brought three tangible results, with more to come.
He identified those as the decision to give all-out promotion to the NRLDA Display Panels as a means of improving'the effectiveness and reducing the cost of manufacturers' point-of-sale displays; the help in meeting the industry's need for a solution. of overall management problems, such as U. S. Gypsum Company's new movie entitled "Profit Management," and
Housing and Home Finance Administrator Albert M. Cole urged the housing industry to direct all its energies to implement Government actions toward sustaining a continued high level of homebuilding and home improvement. "A corollary of freedom is responsibility," Cole told the board of directors of the National Retail Lumber Dealers Association in Chicago. "Although the Federal government has a continuing share of responsibility in housing, the major share belongs to private industry. You representatives of free enterprise are the prime movers. You must do all in your power to maintain and, if possible, increase your batting average in the housing field."
Mr. Cole told the group:
"I strongly urge you to analyze your markets as sharply as .possible. f recommend, among other things, that you study them more carefully in terms of Government programs and actions designed .to help you do your job -but I do not recommend that you think of such areas
the offer of the manufacturers to aid in stepping up NRLDA's program for training dealer employes.
He predicted that more substantial help would be forthcoming from the producers when they became convinced that dealers would make good and profitable use of the help that is offered to them.
Housing and Home Finance Administrator Albert lVI. Cole assured the directors that he and his agency would do everything possible to help improve the flow of mortgage money, but pointed out that mortgage funds now are less competitive than other long-term loans. He said there is a strong and impatient demand for new homes and that he looked for good production in 1957-between 1,000,000 and 1,200,000 units started, rvith 1,100,000 as a reasonable goal which would represent a sound volume of housing a'ctivity.
The Housing Administrator congratulated NRLDA for its alertness in building and promoting the Women's Congress Homes, and for being the first to translate the principles laid dolvn by the houservives from paper to three dimensions. He said the building of the houses would create interest that would serve well the interests of both dealers and the public.
NRLDA's Past-President Norman P. Mason, commissioner of the Federal Housing Administration, predicted that 1957 would be a more active year than 1956 with respect to FHA-insured homes, both in dollars and in number of new units insured. He said the new interest rate, recently announced, should make things better because the action would promote the feeling that things are going better in housing.
Mr. Mason singled out FHA's program to provide housing for the elderly as a major program for the new year. He also said that FHA was about to publish a complete revision of its Minimum Property Requirements in one volume, in place of the 22 books now used. Local variations will be continued but all will be contained under the one cover.
NRLDA's national affairs counsel, J. H. Else, said dealers could expect Congress to give close attention to pro-
as 2h and 221 housing for the renewal of our cities, or cooperative housing, housing for the aging, and home improvement through FHA Title I financing as Government projects.
"They are YOUR projects. Government can assist, but private industry will have to do the job."
Referring to the recent increase authorized in the FHA interest rate as the latest of government steps to make more home financing available, Mr. Cole said this is in line with a "firm and consistent policy of the.Eisenhorver Administration that the Federal government should encourage and stimulate industry, large and small, to provide goods and services consistent 'ivith an ever-rising standard of living-but never to compete 'ivith private ir-rdustry in so doing.
"fn other words, the building, lending, and allied industries l-rave the primary responsibility. Your Government will continue to helo."
posed changes in VA interest rates, revisions to the TaftHartley Act, and extension of the Federal Wage-Hour Act to retail employes, but said it vl'as impossible to predict at this time what the outcome might be. He added that NRLDA had urged Congress to repeal the 3/. transportation tax and that there rvoulcl be Congressional hearings on repeal or extension of excise taxes during the ner,v year.
"We believe that the most important action that the next Congress can take is to establish with Congressional authority the principle of a flexible, mortgage interest-rate pattern to be applied to FHA and VA mortgages under the proper supervision," Mr. Else said. "Only through some such procedure r.vill money continue to be attracted into the FHA and VA mortgage field. It seems completely
logical to insist that FHA and VA mortgages should have their right to bid for money along with all other types of investors.
"Unless extended b1' the Congress, the GI home-loan prog'ram r'vill expire in 1958. There is already a drive on to provide legislation to extend this program beyond the present expiration date. The position of the National Association has been that VA and trHA Home Loan programs should be cornbined, and there should be one system of government mortgage guarantee or insurance under the FHA program."
J. C. O'Malley, chairman of the Committee on Materials Handling, reported that, because of a desire to extend the benefits of the Materials Handling clinics to dealers everylvhere, NRLDA had retained a materials handling director, Robert Brorvn, and had appointed a Committee on Materials Handling.
In addition to conducting a survey of materials handling practices, the committee will analyze and disseminate information about new developments in the field from all sources, and will continue meetings with lumber manufacturers which already have laid the groundwork for rich benefits in the future. He said the Materials Handling program would be conducted for the benefit of all yards, large and small.
The chairman of the Committee on Education and Merchandising, Watson Malone III, said that his committee rvas endeavoring to devise plans for channeling to the grass roots of the industry the great wealth of information available for educational purposes, and that manufacturers of building products were extending valuable help.
Mr. Libbey reported that the Committee on Education had concluded that the Retail Training Institutes conducted by NRLDA's federated associations were basically sound, either for beginners or as refresher courses for more experienced employes, and that the curriculum was sound when kept r1p to date, as it has been. He said the chief problem concerning the committee was horv to convince
WEST COAST DEAIERS qt the third onnuol Exposifion of the Nqtionol in Chiccgo. December l0-I3, included these photogrcphed by The CAIIFORNlA Lu,l BER |rIIERCHANT: Top pholo, in ponel at left: Desn Vofrubo, Chondler lumber Co., Von Nuys, Colif.; Mrs. Votrubo; Herb Crqwford, Hillsdole Builders Supply Co., Scn Mofeo, Colif .; Mrs. ond Cqrl lrovis, Wilmqrs, Inc., Son Jose, Colif. Second photo: Tom Gomble of rhe Potlqrch Yords, Inc., Spokone, Wosh,, ond two of his monogers-Deolers Cressey ond Fisher, Third photo: Tom Fox. of lhe John W. Fisher Lumber Co., Sonls Monics, Calif,, tolk3 o linle shop wirh Tom Gamble of rhe big Porlqtch lineycrd compony of Woshington, in front of the disploy boorh of tho Wost Coqrt lumbermen's Associolion.
In the photo ot the immediote leff, The MERCHANI's camcro colches Son Moteo deoler Crawford inside o boxcor looking rcminiscently qt s "torgotfGn" retoil yord item-flooring boords. The Hillsdale lumbermon soid flooring used to be q "best-selling" item in oll lumberyords until opplicotors grobbed most of lhis mqrket
more dealers that a trained employe is the most valuable ass€t they can have, so that more of them will get the full advantages of the 30-Day Courses and other programs offered in the industry.
Don Campbell, chairman of the Standards committee, urged the board to go on record approving minimum size standards for lumber, the minimum sizes to be related to moisture content. "The objective," he said, "is not to impose moisture content restriction on all manufacturers of lumber or to make seasoning compulsory but rather to indicate at what point in the seasoning process the sizes apply and thus place everyone on an equal competitive basis at the producing level and give some protection to distributors and users of the product."
The board then approved a resolution authorizing the preparation of a policy statement to be presented to the American Lumber Standards Committee.
Mr. Northup assured the board that NRLDA is prepared to represent the industry in current transportation problems involving demurrage and increased freight rates.
The chairman of the Lumber Dealers Research Council, Clarence Thompson, reviewed the Council's completed projects and described new research projects being considered by the Council, including a profit-planning study and an interior partition spline study. He also proposed that thought be given to study of non-standard construction methods.
Everett B. Wilson, director of public relations, reported that two new Dealer Operating Guide chapters were in the course of preparation, dealing with "Accounting" and '1Unit Cost Estimating." He said that those two chapters would complete the Guide and that attention then would be given to revising some of the chapters already prepared, including the chapter containing the Merchandising Calendar. The purpose would be to broaden the scope of the Calendar so as to make it applicable to more types of consumer trade.
He said that two new workshop packages are being prepared for the use of the federated associations. They will deal with "Getting Along With Customers" and "Retail Store Layout." fn addition, two color-slide programs are being prepared for use with ,consumer groups and in the 30-Day Courses. The subjects are "This Is the Retail Lumber Industry" and "What to Watch for When Building or Modernizing a Home."
Mr. Wilson also'reported that consumer magazines continue to show increasing interest in the retail lumber dealer as the place to send their readers who wish to build, and that the NRLDA was cooperating with several major publications on editorial material.
Orrie W. Hamilton, executive vice-president of the Southern California l{etail Lumber Association, and his good wife Louise celebrated their 38th wedding anniversary while attending the National Retail Lumber Dealers Association Exposition in Chicago Dec. 1O-13. Following the close of the dealers' "big show," Mr. and Mrs. Hamilton made a fast trip to Detroit to visit their married daughter and her family there.
A strange sight on blustery, wind-blown Michigan Avenue during the Chicago Exposition-a typical wintry Chicago day of swirling snow and gale-like wind-was sun-bronzed Jay and Mrs. O'Malley of the O'Malley Lumber Co., Phoenix, Ariz., bucking the blizzard on their way to the Loop from their Conrad Hilton hotel, and looking as uncornfortable and out-ofplace as glazed brick in*a lumberyard.
If any three exhibits at the Exposition had to be ranked in their order of popularity, they were, in order: the Kochton Plywood & Veneer Co. display (where luscious turkey, baked ham and prime rib of beef was served free to dealers each noontime and where long lines were formed) ; the "Profit-Maker Model Store" put up by a national industry trade paper, and the Bennett Z-Way Panel Saw demonstrations at that firm's booth, which ALWAYS had a dozen or two dealers watching the technique in action. This "popularity" must prove that lumber dealers place Proteins before Profits or was it that retail lumbermen just naturally gravitate toward FREE food ?
Following the close of the board meeting, the directors traveled to Munster to witness the official opening of the three Women's Congress Homes, and to inspect the completed homes. Housing Administrator Cole, FHA Commissioner Mason and Miss Annabelle Heath, assistant administrator of HHFA, joined NRLDA's officers in the opening ceremonies.
Dealers at 3rd annual Exposition eye-witnessed the "inside story" on six major advances in dealer-fabrication techniques in the Component Parts clinic program. Top billing in the "show," which started at 10 a.m. daily, included:
(1) New flexible "interior partition spline system" completely assembled from pre-cut parts, showing dealers how (Continued on Page 70)
ORRIE W. HAMILION (for lcfi), execulive vicc-prerident of tfte Southcrn Colifornic' Retqil lumber Arrociction, on cfiliotc of the NRIDA, ger € close.up ot one of the llqterish Hondling demonrlrolions-here the locding ond unlooding of q boxcsr Jock Pomeroy, exGculiv€ vicepresident of the Lumber Aicrchqnts A33ocistion of Northern Californio, wos olro qn inlcrcrtcd observer ot the Exporition, but hir rtoy in Chicogo woa more linited and we re' g?at we werc unoble to cdrch up with him for q photogroph qf lhe deqlerr' big show
o o o a
Douglas Fir in sizcs to 24" x 24"
Redwood in sizes to 12" x 12" - lengths to 24'
Planer capacity fior surfacing up to 24" x 24"
Remanufacturing facilities for resawing up to 34" x 34"
3.5550
n. Wlttard Luther, executive of L. H. Eubank & Son, wholesale millwork concern of Inglewood, announces that Rill Stuart, Jr., has been named to manage the dealer trade department of the pioneer firm. Stuart has been identified in wholesale wood products sales in the southland for many years. He is well known to the retail trade throughout the area and is a member of Hoo-,Hoo Club 2.
"After being out of the local market for a period of years, the executives of L. H. Eubank & Son decided to open a department to service retail lumber dealers in this area with quality ponderosa and sugar pine mouldings," Luther said. "Because we are securing a constant demand from retailers
lf we can't flnd :t . we'll make it.
for our stoek, we combed the Southern California area for the best man available to head this department and we determined Bill Stuart, Jr., was the best man in the Los Angeles area to service the trade with Eubank's products." he declared.
E. U. Wheelock, Inc., Wholesale Lumber, Los Angeles concern since 1918, has moved to a new location, according to Paul Kent, manager. Offices have been established at 437 South Hill St., in the heart of the downtown l-os Angeles business district. Wheelock's old location must come down to make way for the new civic center development presently underway in the Grand Avenue section from Temple Street to Fourth, which is scheduled to be completed early in 1958.
Burnaby and Williams, California representatives of the Gerlinger Carrier Co. Division-Towmotor Corp., have completed a new plant at 15220 Erwin St., Van Nuvs. The new location is one short block north, and the same east, of the old address at 6102 Sepulveda Blvd. It inclr"rdes a pleasant office, a spacious parts department (with approximately $40,000 worth of parts always in stock), a u'ellequipped garage and about one-half acre of paved parking afea.
As it has been for the past 11 years, the activities of Burnaby and Williams will have to do entirely u'ith the sales and servicing of the well-known and highly regarded Gerlinger lift tr,ucks and material carriers. In the past year, Gerlinger has added three different short wheelbase models, a full-width steering axle model, and "giants" with capacities up to 40,000 pounds to its previous line of lift trucks. Many of the models use 20" truck-type rvheels and all lifts are equipped with engines having 150HP or more. The Gerlinger material carriers include a number of models rvith capacities up to 6O,00O pounds, reports Frank Burnaby of Burnaby and Williams.
Floyd Scott, president of the Wedtern Mill & Lumber Co., has named Dave Lashley, prominent lumber executive of Southern California, to the post of general sales manager of the wholesale distributing concern. Lashley has been identified in wholesale lumber distribution in the
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REDWOOD POSTS ond FENCING
Fred HOIMES / Corl FORCE
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Phone: YOrktown 4-37OO
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tWX: Pqsq Cal767O
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Winter Construction and Repair Business requires Spot Shipments from Mills witb ample diversified stocks.
Our production hos been steody qnd our invenlories ore well bolonced.
\(/e can supply your mixed car needs in SUGAR PINE, PONDEROSA PINE, DOUGLAS FIR, \UTHITE FIR, CALIFORNIA INCENSE CEDAR and'a limited amount of PORT ORFORD CEDAR in 4/4 and 8/4 high grade commons.
Pine Moaldings can be incladed in tosr mixed car
Mills at Anderson, Red Bluff, Castella, Wildwood, and Mt. Shasta, California
Los Angeles area for over 10 years. Follo.iving his discharge from the service at the close of World War II, he follou'ed in the footsteps of his father, Ross Lashley, who has been in lumber sales and production for many years.
Dave is a graduate of the University of Kansas, class of '29, a memlter of Los Angeles lloo-Hoo Club 2 and prominent in social and civic alTairs in th6 Southland.
"We are expanding our sales organization during 1957 and believe Dave Lashley is the man to obtain the desired results," said Floyd Scott in making the announcement of the appointment. According to Lashley, the sales staff will be increased immediately to take care of the larger volume of shipments anticipated during the spring and summer months.
As repo*ed in The California Lumber Merchant February 1, 1932
President Hoover on January 22 signed the huge federal Reconstruction Finance Corporation bill, creating a $2 billion government credit designed to lead the way to better times. Former Vice-President Dawes was named president of the board.
Wayne B. Gettys has opened Cruz-Watsonville highway after retail operations.
White Brothers was advertising that the firm had "now' bridged the Bay" and was operating in both San Francisco and Oakland locations.
O. A. Baker, president of the Merced Lumber Company, died suddenly in his office on January 18. He had been with the yard since he went to Merced in 1887.
John H. McCallum and Edwin N{. Eddy were named members of the Public Utility Commission by Mayor Rossi of San Francisco. McCallum operates a large retail lumberyafd, and Eddy's father at the time of his death was president of The Pacific Lumber Company.
Halsey, Stuart & Co. on January 21 formed a committee to invite deposits of first mortgage bonds of the Long-Bell Lumber Company to deal with the pending receivership action as a result of the adverse conditions generally prevailing.
Sacrambnto, Glendale and San Francisco showed "very definite" increases over 1930 in the volume and valuations of their 1931 building permits, according to figures just received; otherwise, almost the entire list o{ California cities and tow-ns showed a sharp drop-off in building. figures during the year
J. E. Martin, Supreme Arcanoper of Hoo-Hoo, made the appointments last months for the state of Arizona.
E. E. Rose sold his interest in the Livermore Lumber Co. to his partner, A. G. Zahnd. It was formerly the Shoemaker Cash Lumber Co.
Glenn Butler, Winton Lumber Sales Company salesmanager, announces the placing of Jack Dasch in Winton's San Francisco and Coast Counties territory. Dick Merritt, who formerly covered this area for Winton, has been transferred to Sacramento, replacing Ted Wassard, according to Butler.
Dasch. who has had considerable Northern California lumber experience, was formerly four years with American Forest Products at Newark. He was raised in Salem, Oregon, attended Oregon State and also worked for D. M. McClinock at Portland.
YOU cqn depend on Moson Supplies when you need STANDARD BRAND ITEMS for your cuslomers. ll requires iust one cqll-qnd one sfop. let our invenlory be your sou]ce of supply . . lt is our desire lo render q complete service. locqled in the heort of the greole] Los Angeles industriol oreo--odiocenl lo freewoys.
Dick Schiller, prominent Southern California lumberman, has opened sales offices in Beverly Hills representing the Moore Oregon Lumber Company of Coos Bay, Oregon.
Schiller has been identified in lumber procurement and sales in Los Angeles for over 36 years. Prior to opening the Moore Oregon offices he was associated with the Hammond Lumber Company in the southland in various capacities. He joined ,Hammond early in the 1920's when fresh out of school and started his lumber career in the yard. His progress was steady and, in a short time, he was transferred from production to administration, and in 1930 was placed in complete charge of the Southern California purchasing. He held this position uniil
the end of 1956, when he left Hammond, to head up the sales staff for Moore Oregon in the Southland.
Associated with Dick Schiller in his new connection is Mrs. A. G. Schober, another Hammond veteran. Mrs. Schober spent over 30 years with Hammond and during the past 20 years was an active "Girl Friday" and assistant in the procurement department. She has been appointed office manager of the Beverly Hills branch.
Boylhart, Lovett & Dean, fnc., Los Angeles, was the only advertising agency in the 11 western states to receive an award in the ABP's 14th national competition. A Division One award of merit was received for the agency's campaign for Ador Sales, Inc., Fullerton, Calif.
A record crorvd of more thar-r 150 turned out for Hoo-Hoo Club 3l's Ninth Annual Dinner Dance held at the beautiful Sunnyside Country Club in Fresno. The cats and their ladies danced to the music of Frank Bailey and were served a delicious prime rib dinner.
Members were entertained by Bob Reid, one of : the prominent HooHoo members, who sang several ballads for them. Laura Muy Sheelour played the organ. One of the highlights of the entertainment was a Dixieland Jazz Band under the direction of Bob Knott, the son of Hamilton Knott. The members thoroughly enjoyed these boys, who are only in high school but have really mastered Dixieland Jazz.
Another highlight of the evening was the drawing for the door prize, which was a portable TV set and won by Mrs. Jack Berry, wife of the State Deputy Snark of Sacramento.
It was announced that the proceeds from this door prize were to be used to start a Jack Bailey Fund. Jean Hartsock of K-Y Lumber Company was general chairman of the event, and Bob Reid of Reid and Wright Company lvas in charge of entertainment.
Cleon, uniform slock from enclosed worehouses.. products fhqf build good will os well os repeof soles!
Fost delivery from our own worehouses or direct from monufoclurers. Regulor delivery schedules in northern Colifornio.
True quolity meqns thot you will be well solisfied with every order you ploce with Western Pine Supply Compony.
Joe Aimar, manager of Diamond Match Company, Hanford, and president of Hoo-Hoo Club 31, announces that the club will sponsor JACK BAILEY NIGHT, Friday, March 1, at the American Legion Post 509 Clubhouse, 3509 N. First Street, Fresno.
Joe Aimar reports, "Jack Railey was stricken with polio last October and has been confined in an iron lung in the Fresno County Hospital ever since. Jack is very well known in the lumber industry in Northern California. He was employed for many years as sales representative for Gordon-MacBeath, which he left for a short period of time and entered the insurance business. lfowevcr, lumber seemed to be his first love atrd he
dnd
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returned to the lurnber industry as San Joaquin sales representative for E. L. Bruce Company, which position he held for the last two years. Jack is rnarried and has two children, residing in Fresno.
"Hoo-Hoo Club 31's board of directors and members have decided they would like to do something for Jack and his family. Everyone knows what a terriffic guy Jack is and what a tremendous fight he is putting up against this dread disease, poliomyelitis.
"The evening will provide a delicious buffet clinner, many games of skill, an auction, and lots of prizes and fun for all attending, knowing they are helping to raise a fund for the family of one of the most courageous fellows they have ever known," he pointed out.
Aimar has appointed Jini Duart general chairman of the
event. The committees are as follows:
Arrangements, Earl Ruth; Publicity, Don Walker; Prizes, John Holt, Ted Felles; Dinner, Bob Schlotthauer; Refreshments, Elmer Rau; Finances, Bernie Barber, Jt., "C^p" Nichols, Duke Nelson, Ray Noble; Auction, Bob Reid; Cashier, C. E. Macdonald; Reception, Kerman Crow, J. C. "Doc" Snead, Ed Schlotthauer, Larry Cannon; Ticket Sales, Sid Hamilton, Wally Kennedy, Louis Franie, Craig Gafiney, Art Wall, Herb Thompson, Ollie I-ee, Alex Gordon, Harold Fuerst, Bob Raymer, Bob Bolton, Bill Walker.
Tickets may be obtained from any of the ticket salesmen listed above, or by contacting Bernie Barber, Jr., P.O. Box 627. Fresno. All those who for one reason or another cannot attend JACK BAILEY NIGHT are invited to send in a contribution to this worthy cause.
Robert E. BOYD
Private funeral services were conducted January 16 in Alhambra for Robert E. Boyd, 63, an owner of the Boyd Lumber Co., Alhambra. He had been in the lumber business 'since his youth in South Bend, Ind., and went to Southern California in 1922. Mr. Boyd and the co-owners had just moved the retail yard to Upland, Calif., (CLM' I/15/57) after many years at the old Alhambra location, and opened it earlier last month, with a grand opening planned for later. Mr. Boyd leaves his wife, Edna, of the home at 784 Plymouth Road, San Marino; a daughter, Anne Boyd Jenkins, whose husband, Charles F., is manager and purchasing agent of the yard; and two sisters. Entombment was in Mountain View mausoleum, Pasadena.
Friends of Mr. and Mrs. John Gordon Smith, who were killed in a highway accident near Orange Coast college late in December when their car was struck while enroute to their Newport Heights home, have established a memorial fund for the young couple at Hoag hospital, Newport Beach, where Mrs. Smith did volunteer work. Mr. Smith, 35, was for several years superintendent of the Hammond Lumber Company's plant at Terminal Island. Mrs. Smith, 36, was the former Mary Lucille Last. They leave two small daughters, 9 and 6. Funeral services were conducted December 24 in Orange, with interment at Forest Lawn . Mrs. Alice E. Mundorf Johns, 58, wife of the retired lumberman, Milton V. Johns, of Berkeley, Calif., died November 1 at the home there, lllT The Alameda, according to a clipping just received. She had been ill only a short time. In addition to her husband, she also leaves a son' Dr. Milton V. Johns, Jr., and her mother and a brother, both of Sonora . Samuel Pollack, 72, died January 10. A resident of Santa Monica and 34 years in the Southland, he built the Strand, Stuyvesant and Westwood Ambassador hotels and was an early developer in the North Hollywood district Mrs. Catherine Mcleod, mother of Fluma McLeod of Martin Plywood Company, Los Angeles, died fanuary 22 after a long illness.
Wood processing is the fifth greatest U.S' industry.
Chairman Mashek also points out that the next day is a holiday, "so let your conscience be your guide."
35 N. Roymond Avenue
Posodenq 1,
Coliforniq
Soni-Top's Snyder Heqds CPFA
Directors: A. L. Blair, Los Angeles; Ed Brown, Los An.geles; James A. Clark, San Diego; Abe Havesen, Van Nuys; Cal Horner, El Monte; Howard Koppelman, Los Angeles; Wm. H. Mortimer, Los Angeles; I. J. Pearson, Riverside, and Henry M. Snyder, I-os Angeles.
L. W. tleicDonqld Co.
Ul4nlPAnk -el4nlten "aA S/4r?frr.t? o Represenfing Relioble Mills o Douglos Fir ond Redwood Dry or Green Whire Fir Cedqr
Al Wahl, general sales manager of Consolidated Lumber Company, has appointed Ernest E. Ybarra, veteran California lumberman to the sales stafi of the retail division of the concern. Ybarra will make his headquarters at the Los Angeles sales offices and will cover the Southern California territory, it was announced.
Ybarra first gained his lumber experience back in 1909 when he secured a job at the E. B. Harris Lumber Company following graduation from school. He was the first Inglewood boy to be called in l9L7 for duty in World War I, and upon his return from Europe in 1919 he became identified with the Hammond Lumber Company in I-os Angeles. For the past 37 years Ybarra has worked in every department from production ,through sales at the Hammond metropolitan plant in Los An'geles. His latest position was in sales and, when changes
in management took place late last year, E,rnest decided to make a change.
"Mr. Ybarra is well known throughout the lumber and building industry in the southland and we feel his vast knowledge will be of considerable value to us at the highly competitive sales level. We are happy to have him with us," Al Wahl said.
Art Fraley, rvell knorvn plywood and door executive in the Southland, formerly with Plywood L. A. and Davidson Plywood, has been named general sales manager for Tyco Plyrvood, fnc., and Bel-Air Door Co., according to Morris Tyre, president and general manager of the manufacturing and distributing firms. Fraley u'ill have complete charge of sales promotion and distribution in the Southern California area, middle west and eastern markets. it was said.
IF AtI ffIAGAZINES WITH BRUCE I957 ADVERTISEI,IENTS WERE STACKED, THEY WOUTD SOAR TO A HEIGHT OF OVER I83 MILES.
It pays to sell Bruce hardwood, flooring . . . the brand'with HIGHEST eonsurner and builder acceptance.
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Bob Kilgore spent a January week calling on Fairhurst Lumber Company mill connections in the Humboldt region.
Ed Halligan, southern California manager of the Roddiscraft, Inc., plywood division, spent 10 days of January visiting the home offices of the firm in Marshfield. Wis.. where sales promotion plans were formulated for the spring and summer.
Harold A. New, prominent Pasadena lumberman, has returned from a tour of the Pacific Northwest mill areas.
E. G. "Dave" Davis, Simpson Redrn'ood Co. salesmanager, started the Nerv Year in Cleveland helping Gregg Lambert establish new sales offibes there, r'r'here he is Simpson Redrvood's nerv regional sales supervisor.
Lloyd Webb, softt'ood division manager for E. J. Stanton & Son, Los Angeles, returns the first of February from an exterrded trip through the producing mills in northern California.
Carl Gavotto, popular San Diego rvholesale lumberman, and his rvife Mary rvere recent r.veekend visitors in Los Angeles and vicinity.
"Nifty" Gay of Tarter, Webster & Johnson, fnc., attended the Southern Sash & Door Jobbers convention in Dallas and spent another three rveeks calling on southn'est accounts. Joining Gay at Dallas rvas Harold Ford, sales vice-president for T,W&J, rvho later went on to Chicago for the Ponderosa Pine Woodwork meeting and some calls in Wisconsin on the way back to San Francisco.
"Mac" McCormick returns to Simpson Redwood Co. headquarters February 4 after a 2week business trip to 1\{inneapolis, Dallas and Kansas City. He was accompanied by William E. Pettet, SR's neu' regional sales snpervisor at Minneapolis.
\UfE PAY homage this month to our first president, George Vashington. His birthday, on February 22, is celebrated as a legal holiday in the District of Columbia, the Territories, and every State in the Union save one. His home, in the Old Dominion State, is at Mount Vernon, on an elevated piece of ground on the west bank of the Potomac River, a few miles below \Tashington. The thousands of Americans who visit this historic place every year hold it in great respecr. The State of Virginia is sometimes lovingly called the Mother of Presidents because eight chief execurives of the United States were born there.
Program Chairman Ed Dreessen and Club 9 President Hugh Pessner announce that arrangements have been completed for a tour of the Bethlehem Steel plant in South San Francisco on February 12. Club members may bring as many guests as they'd like and the tours will begin at 5 :00 p.m. sharp, 10 people to each tour. Tours will cover the entire plant process, furnaces and rolling mill included. Cocktails and dinner at Oliver's in South San Francisco will follow the Bethlehem tour.
Lyle Brewster, well-known Southern California lumber salesman, is now aligned with Continental Lumber Sales,
San Marino. Peyt Maloney, firm, has assigned the southern headman of the wholesale counties to Brewster.
The dealers who failed to attend the regular luncheon meeting of the Southern Caifornia Retail Lumber Assn. at the Biltmore hotel, January 8, missed a very interesting and rvorthwhile discussion about the profit-sharing plan of the Rossman Mill & Lumber Co., Wilmington, as presented by the retail yards' vice-president and general manager, Frank R. Hill. The dealer gave the active members of the SCRLA in attendance much food for thought in his clear presentation and lucid answers to the many questions that came from the floor.
San Francisco-The fine utilization record of the modern lumber industry is not the result of laws or governmental regulation, President Herbert W. McMahan of the Pacific Logging Congress told his organizatron in its recent 47th annual rneeting at the St. Francis hotel here. "It is the result," he declared, "of endless research on the part of private industry management, endless striving to produce a better product by better methods, rvith less waste."
McMahan, transportation superintendent of the Ralph L. Smith Lumber,Co., Anderson, Calif., detailed the history of lumber from precolonial days. He doubted that the country would have achieved such development under the strict policies of forest management that became the guide for our timber harvest in later years.
Since the early 20th Century, however, the history of logging and forest management has been one of steady progress, ".rvell in keeping with the economic and cultural progress of the nation," he said.
The lumberman noted that 750,0@ are employed in the
industry, which pours five billion dollars annually into the nation's economy. "The lumber industry is one that produces wealth," he said, "rather than an industry that merely trades dollars."
In the keynote speech opening the first session of the 47th Pacific Logging Congress, Kenneth Smith, vice-president and treasurer of The Pacific Lumber Company, discussed "The Economic Climate We Log In." The following highlights illustrate its scope:
"In the process of examining the responsibilities of the businessman in our modern economy, we shall discover that the steps we might take to make a more effective contribution as citizens could notably improve the rather relations of our forest industries.
universally poor public
"Boiled down, 1957 looks like another good business year-maybe not as good as 1956-some new'ups'and some new r6o*ns'-fst on balance another good year.
"Basic to any attempt at portraying the economic climate of today is to understand that we are so deeply committed to socialism-to a garrison economy-a welfare 5f3fg-in 5e many major ways and on so many facets of our interdependent economy that there is little hope we may extricate ourselves. We have so undermined our revolutionary concept of private property, limited government, free mar' ket economy that nothing short of a flaming rebirth of patriotism can prevent its continued deterioration and ultimate destruction.
"Prior to 1940 new construction was the bellwether of our economy. I{ it was 'up' the economy was 'up'. If it was 'down' the economy was 'down.' It is still one of the major props.
"Government is a crocodile which must be kept chained. There is no recorded instance of any government ever having voluntarily returned power once given it. Instead, power is always used to sieze more power.
"The value of our dollars will continue to decline. Control of production cost and rate of production has passed into the hands of union leaders, and wage rates have been forced up so much above increase in productivity that it has destroyed the traditional sharing of technological progress between labor, customer and tool owner, and is resulting in inflationary rise of prlces.
"The subsidized farmer is now under strict federal
nltnt;rtjr)tt. l)ul lLs lr rltrirl l)l-{) (ltl(, ior'firirtg tr1, hi. it't'trl,,ttt Ire t':rr g('1 1r()r-r lr{)re-\ i.r plrrrlittg tr-t't's,,rr irrrrnl:rrrrl tlr;rr tlre 1rr-ir;r1t' irrrliviriruLl c;ln l)(,ssilrl-r. rrirlie gr,,rr irrr ll'('rs ,rl tirnl,t'rl:Lrrrl.
"l tlrinli. ;r: I lr;rr t' ir,lic;rtt'rl. tlurt rr.r ,,i rn_r' gt'ncr':rli,,rr irrt g,ing t,r livt',,u1 (rur li\'(s jr irr t',',rl,1lit't'lirllrtt' t't't';rtt'rl lr-r rttert;isirtg'lr ,,1r1r't'ssire ur'liirrr stilli.rr. ulrcllrt'r' rrc liltt'it ()r- no1.
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"\othirg on tlrt .\rrerterut 5c('l('l)rts('r1s ir grcltt('r t'lr:rllcngt' 1, lrrrsiness st:ttt'srr:rnshilr th:rrr )rig rrni,)n nr()lr ripol-1 . ( )rrr s-r'sterl r';ullr,1 srtrvirt' ii tlrc rlel [:trc oi lht lrrrlrlit'is.rtl,,,rtlin;ttttl to tlrc rlet'isir)ns oi vrIsl n)()11()l)()lics ,,i ]rtlror rrt'irl r rrst errrlrls ,,i rn;uutgentcrrt. \\'t' rrrr.rst hrrr-t' less t'ort't'tttl-ilti()n ()i l)()\\ ('r'. lr()t 1lr(,rc. li:rrrlil :rrrn_r' lt':trlcrs uith thc l)()\\'('r-1o rlisrrrlrl lrrrtl lrrr-gcll st()l) tlr('flol r,I rur tiorr:rl lrrrsir('ss :[re 1)r )ug.1lt ,,ll lr_r' irrrlrrslr_r' le arltr-s- -l'h<' 1ru1, 1ic plr_r s thc lrr-ilrc nr()lrc,\.
"The oniy way this fight can ever be won is to restore the freedom of the individual v761kg1-16 restore his right to join or not join a union. It is compulsory union membership that is wholly responsible for big labor monopoly.
".\ l,ill rriL: lrcir )r'(' ( ()ngl-(':s. ;rlrl uill lrc leiltt-r ,rlrrcr'r]
Speciolizing in 3/a" T&G V Jointend mqiched SOUTHERN HARDWOOD WAIL PANELING
in January, to submit an amendment to the Constitution limiting the take to 35/o. Some of the ablest minds in Washington think this is almost certain to be passed, because of the fear of what a Constitutional Convention might do.
"The Bill of Rights spelled out (in the Fifth Amendment), 'No person shall be deprived of life, liberty, or
property, without due process of law; nor shall private property be taken for public use, without just compensation.'
"Our Founding Fathers knew that the moral right to life carries with it the right to protect and sustain that life. They knew that the moral 'right to sustain life' carried rvith it the right to the product of one's own labor. They knew that the moral right to the product of one's ou'n labor carried with it the right to use it, keep it, give it away or exchange it. They knew that if you don't have that right you don't own property and that to restrict that right is a violation of the human right to own property. And so tl,ey spelled it out:'life, liberty or property.' They set up'a government as the agent of the people, the servant of the people, to protect the rights of life and property of all citizens, equally.
' "We had that kind of government for 124 years-frorn 1789 to 1913. Then we overthrerv it. It was done quite legally and almost unwittingly. We amended it out of existence with just 30 words.
"Freedom depends, and will always depend, on individual responsibility ; on individual integrity; on individual effort; on individual courage; and on individual faith. The economic climate we log in does not depend on anyone else, it depends on vou and me," Mr. Smith concluded.
Plans for ,cooperative action between the National Society of Automotive Engineers and the Pacific Logging Congress to improve the design, operation and maintenance of logging equipment rvere announced at the 47th Congress by Robert Olin, Potlatch Forests, Inc., Lerviston, Idaho.
Torque converters on off-highway logging trucks contribute to driver ease and also better engine life, reported Gray tr'vnn5, Hammond Lumber Co., Samoa, California, to western loggers gathered here for the 47th Congress. He was one of a panel of seven presenting nerv applications of torque converters and exhaust braking.
Exhaust braking on trucks, originally used on Europeatt
equipment, has rvorked out well in logging work in British Columbia, reported A. N. MacKenzie, B. C., Forest Products Ltd., Vancouver, B. C. to loggers assembled here for the Congress.
If all VHF television stations are abandoned and replaced by UHF, a possibility developing as a result of joint Congressional Committee and FCC study, the logging industry u'ill face problems in channel reassignment of its valuable short wave radio system, declared Robert Olin of Potlatch Forests in another talk to the Congress. This shake-up in TV and mobile radio is not in the near offing, but it appears probable. In his report for the Forest Industries Radio Communications Committee, Olin also stated that 60 ner,v forest products radio systems were processed last year.
If there is anything constant in the logging business, it is change, according to T. H. Ildstad, a Weyerhaeuser Timber Company logging superintendent from Enumclaw, Wash. Speaking before the Pacific Logging Congress, Ildstad said logging methods and logging machinery are constantly being improved. As an exarhple, he cited the use of horse teams and small tractors to log red alder, a tree which I,vas once considered a worthless forest weed but which now has a market. WTC, Ildstad said, is now harvesting red alder for pulp production and for manufacture into lumber used for wall paneling and furniture stock. Loggers and foresters are even planning tp. drain swampy areas in the forest in the interest of growing more trees, Ildstad said. He pointed out that some Weyerhaeuser tree farms have "hundreds of acres lying idle as swamps." Hand planting
one of the dependoble woods from the Western Pine mills
An excellent general-purpose softwood; Lodgepole Pine is straight-grained, easy to work, has fine nailing properties and small non-bleeding knots. It is used advantageously for boxing, crating, sheathing and subflooring. And it is carefully d,ried, insuring lower maintenance cost, more accurate sizing, improved woodworking' qualities.
Write for rnuu illustrated Facts Folder about Lodgepole Pine to: Wrsrenu Prrr AssoclarroN, Yeon Building, Portland 4, Oregon.
ldaho white Pine i ;fj Jffl"#Td; t;,?,1: Ponderosa pine i y.l'[|ff li:=,lL'.'^:'lnI txcetuarn spnuce
Sugar Pine lloocnole plNE LARcH are maaulactwed to high standads ol rcasoning, gradlng, meaturcment TODAY'S \^/ESTERN PINE TREE FARMING GUARANTEES LUMBER TOMORROW
ha guerry PaWa"
For panel'ing, s'id'ing, li,ght construct'ion ut,se, choose lodgepole Pine
of tree seedlings once was the only method of reforesting areas that had burned over or which failed to reforest naturally, the logging superintendent recalled. But now, he said, such areas may be seeded successfully from helicopters. Chemical spraying of brush before aerial seeding has also proved helpful in reforestation, he added. Ildstad described several innovations in logging equipment. Use of a portable spar tree in high lead logging, he said, reduced tree breakage, moving time, and hazards associated with tree topping. Other devices described included a special truck stake for hauling logs and a special tractor-mounted log unloading device.
Our greatest challenge today is to conserve the human resource, spoke Governor Arthur B. Langlie of Washington keynoting the safety session of the Pacific Logging Congress. Governor Langlie told the 1500 loggers and lumbermen attending the Congress that Government has a proper place in employer-employee relations but it should not be dictatorial. There should be laws to enforce, but government bureaus may get in a rut and lose contact with management and labor. The greatest responsibility for safe working practices lies in the cooperation of good performance.
Paul Bunyan's wood basket was described to the Pacific Logging Congress by Gray Evans, logging manager of the Hammond Lumber Co. at Trinidad, California. The huge steel basket, capable of holding enough timber to build a small house, was developed at the Hammond shops to facilitate the salvaging of logging leftovers. "Chunk basket," the Hammond loggers call it.
A mobile spar tree that can be moved quickly to yard scattered timber was described to the western loggers by W Wallace Baikie, Baikie Bros. Logging Co. Ltd., Campbell River, B.C.
Hauling logs on public highways by weight instead of by board foot scale is a practice that offers several advantages and may spread, predicted C. M. Bryden, Rose-
burg Lumber Co., Roseburg, Oregon to the Congress. He cited these advantages for hauling by weight: rapidity of measurement; cheaper scaling costs and less lost time for trucks; minimizing of overload fines; allows bringing up loads to full allowable weight; it makes the relation of weight to truck construction and operation more important; it permits legalizing loads where a transfer from private to public highway is involved; it eliminates scaling arguments.
Roads hold the key to the timber supply of Western United States during the next l0 to 2O years, Henry J.
S pana,l4a u lUlolada to ReJdl 2 un/te/, 5 er.lzht
Your Inquiries Will Receive Prompt
SOFT TEXTUR,E SMOOTH FINISH ON SCHEDULE
"When
617
Vaux, dean of the lJniversity of California forestry school, told the Pacific Logging Congress on the subject, "Natural Resource Roads-Roots of Western Development." Dean Vaux said California, Oregon, Washington and Idaho have a backlog of about 850 billion board feet of old-growth timber, "much of which is untapped by roads." Dean Vaux said the rising cost of hauling timber on public roads poses a problem that is fundamental to the economy of the west. Costs of hauling logs has risen 65/o in the past 20 years.
Gordon A. NIacGregor, president of MacGregor Triangle Co., Boise, Idaho, told Pacific Logging Congress members that loggers I'ould pay an average of fifty cents a thousand feet extra taxes on tires, gas, inner tubes, recapping, ton tax for the new federal-state highway program tvhether they hauled on private or public roads. He urged them to
work to raise allorvable pavement loads from 32,000 to 40,000 pr-runds tandem axle loading.
Much federal timber now considered inoperable because of mountainous terrain and not included in allorvable cut figures mav soon be available for cutting, Pacific,Logging Congress visitors were told by E. E. Matson, forest service utilization expert from Portland, Oregon. Experiments with the Wyssen skyline machine have been carried qn at Twisp, Washington, on an experimental forest servicel,sale for the past two years. I
By continuing to use good practices in woods operatitns, loggers can help maintain and create desirable stream donditions for the production of trout and salmon, Alfred R. Morgan, aquatic biologist for the Oregon Fish Commission, told the Pacific Logging Congress.
Reports of progress on the technical front brought welcome news to those in atttendance at the recent 12th annual meeting of the Hardwood Plywood Institute. Dr. John A. Hall, director of the U. S. Forest Products Laboratory, Madison, Wis., discussed the advantages of veneer cutting
For
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as a method of converting logs into useful products, and the growing complexity of the plywood industry brought on by technical advances.
"From parent trees that have the type of rvavy grain or figure we want on the face of our plywood, we believe that we can reproduce whole forests of such timber. Forest genetics may also hold the key to faster growing of logs," Dr. Hall said.
In addition, chemists are studying the adhesives used to make plywood; specialists are working on treatment of wood with preservatirres, fire retardants, and stabilizing resins; engineers are dealing with strength and design problems; and plant physiologists are doing research on the fine structure of wood.
HPI members also lvere apprised of the success of the Institute's quality control labeling program, new facilities designed to improve a.nd expand services to members, and a panel composed of lee.ding glue manufacturers discussed problems of interest to the plywood industry.
Discussions, led by Institute Manager Charles E. Close, centered around the forthcoming commercial standard for hardwood plywood, now labeled Tentative Standard 5280 and soon to be promulgated as CS 35-56. Delegates considered implementation of the standard at the use level and problems of grademarking. Also recent studies of plywood manufacturing techniques by the U. S. Forest Products Laboratory, and the role that tree farming for veneer logs can play in the "soil bank" plan.
In the trade promotion section of the meeting, led by Richard D. Behm, trade promotion director, plans were laid for the 1957 program in four afternoon clinics. The group discussions considered the construction, furniture and industrial markets, and methods of distribution.
The annual meeting of the Hardwood Plywood Institute will be in Washington, D.C., at the Shoreham hotel on February 14 and 15, according to Charles E. Close, HPI managing director. Two major items of interest in the trade promotion section of the meeting will be a presentation of the HPI advertising themes for 1957 and a report on the progress of the national office-modernizing program in u'hich the HPI is participating in concert with 11 other trade associations.
Nerv grademark rules were approved by the members at the fall meeting. Based on the new hardwood plywood commercial standard, CS 35-56, the rules call for a steppedup program of in-the-plant inspection and training.
(Continued from Page 35)
fin was complimented by President Millett for almost single-handedly arranging the reunion and it is hoped that the affair will become an annual event at convention time. Dallas Donnan of Seattle was installed as president of the National Wholesale Lumber Distributing Yard Association, Inc. for the coming year.
The newly elected President Hanlon presided at the final meeting of the board of managers Saturday morning. Various committees were appointed and other pertinent matters concerning the association and its operations during the coming year were decided. The board voted to hold the next Convention in Chicago at the Hotel Sherman.
For an economical and accurate transit-mix batching plant, C. S. Johnson Company of Champaign, Illinois, has made available its "Econoplant" batching setup. This complete plant facility, low cost because it is standardized in many aspects, is said to be easily erected and convenient in op€r2: tion. A subsidiary of the Koehring Company of Milwaukee, the Johnson Company has designed and rhanufactured concrete batching and cement handling equipment since 1921. As a basic plant, the Johnson Econoplant has three aggregate compartments of 45 cu. yds. total heaped capacity and one 7O bbl. cement compartment. It is designed 'ivith large top openings to make clamshell charging practicable. All-welded fabrication of the bin structure helps to simplify erection and provides a maximum lift of about 5 tons. A built-in % h.p.air compressor supplies air for cement aeration through built-in fittings. A 180-bb1. per hour capacity cement elevator is furnished with the bin to handle bag or bulk cement. A complete integrated line of aggregate and cement accessories are available for use with the Econoplant.
The originator of the combination use of metal hooks with punched panels, P. F. E. Zimmer, has a new self-service display for his "Dur-OPeg" line, said to be the only one of its type entirely merchandised with carded hooks. For more information about the rack and "Dur-O-Peg" punched panels and hooks, write Fabricators, Inc., 380o Wesley Terrace, Schiller Park, Ill.
An entirely new, simple-to-operate wall jack is being introduced by Proctor Products Company of Seattle. With it, two workmen can lift 2000pound walls to perpendicular without effort. With its "safety stop" attach-
Afl inquiries regarding NE$Z PRODUCTS, New Literature or booklets and other items mentioned in this section should be addressed to THE CALIFORNIA LUMBER MERCH,AI{T, Room 508, 108 West 6th St., Los Angeles 14. Your ioquiries will be promptly forwarded by us to the manufacturer or distributor, who will then answer your inquiries direct.
ment, the Wall Jack is easily rigged to lift beams, move walls or as a stationary or portable "gin pole."
The new "Junior Billboards" produced by The Celotex Corporation are designed for use in windor'vs and for general display in dealers' showrooms.
Glue laminating has produced a beautiful new wall panelling from California fncense Cedar. For years lumbermen have searched for a practical way to use Pecky-type Incense Cedar. Unfortunately, in the natural lumber, the beautiful Pecky type is interspersed with extremely large holes. Now, by laminating a veneer of this beautiful wood with other Cedar boards, advantage is taken of the full effect of the Pecky type, without having the unsightly holes (illustrated below).
Lam Loc Antique Cedar is beautiful as an interior wall panelling, particularly when sand-blasted. It is attractive for use in dens, playrooms or a
highlighted panel around a fireplace. Also, this same Lam Loc Cedar, rough sawn, is very attractive for boards and batts on exterior lvalls, r,vhere a rough texture is desirable-mountain cabins
-
Lam Loc Antique Cedar is glued with the same care and the same equipment that is used in making Fountain Lam Loc Timbers, now being used instead of ordinary sa\^rn timbers r,l'herever extra strength-long spans and beauty are important. Distribution is made through the local lumber dealer by Ed Fountain Lumber Co., Los Angeles.
SAN FRANCISCO 24
1485 Boyshore Blvd. JUniper 4-6262
Topcroft Queen
This is the Topcraft "Queen" (rvith matching Formica medicine cabinet), one of the complete line of six Bath Vanity models made by Topcraft of Baltimore, Maryland. All six were skillfully constructed from the nationally advertised laminator, embodying tasteful design, durable construction, maximum utility. With all models, the bowl can be centered or placed at either end. This can also be done with drawers and cabinets. All vanities measure 30f" from floor to counter top. The height of backsplash is 4" above counter top. All are 22" deep, front to back. Available in any combination of selected standard colors. Whereas Vanity interiors are generally painted or stained, the interior of the Topcraft Bath Vanity is finished with a durable plastic to give a "balanced" construction. This prevents warpage due to excess moisture. heat and high humidity from normal use of the bathroom. Vanity tops are onepiece fully-formed Formica u'ith no metal edges. All exposed surfaces are also of Formica. Topcraft Bathroom Cabinets, for medicines and cosmetics,
Lumber & Lumber Products
PORTL/AND, ORE.
lOO8 S.W. 6th Ave. COlumbio 25Ol
tOS ANGETES 23
4186 E. Bondini Blvd. ANgelus 3-416t
have a fully formed Formica frame and are a lasting convenience and welcorne addition to e\rery home. Royalle Styled, these medicine cabinets will match perfectly with Topcraft's Royalle Bath Vanities. They harmonize rvith the furnishings because of their clean simple lines, many colors and interesting patterns.
For prices and details, write the West Coast distributor, Wayne I. Rawlings Sales Company, 2165 Larkin St., San Francisco 9, Calif.
"Li'l Jimmie," a unique tool for removing baseboard, picture and floor molding without damaging surfaces, is now available for do-it-yourselfers and professional craftsmen from Red Devil Tools. With an overall length of only 10 inches and 2f-inch working edges, the versatile tool also makes an excellent instrument lt'hen Changing weight in double-hung rvindow sashes; Loosening stuck rl'indows; Fitting doors; Framing pictures; Laying floors; Hanging screens. Cost of the tool to the dealer is $20 per dozen; retail price is $2.80 each; profit is 913.59 oer dozen.
The Nova Handbook nor,l. available to the building trade covers a range of . topics from concrete to shakes., As a companion and complement to the Homasote Handbook, it takes up specialized construction problems. The Handbook is available to architects. builders, and dealers without cost. NOVA SALES CO., Trenton 3. New Tersev.
(Continued from Page 48) to supply packaged walls with economy and speed. A nern' method of procuring packaged walls from a manufacturing source was also announced.
(2) Time-saving system of fabricating roof trusses witl-r
metal gusset plates, anchored onto truss joints by a 50-ton press, was demonstrated. Weight tests rvere made during the Exposition to dramatize the strength of this new assembly method.
(3) A startling new pre-wired, pre-plumbed "component kitchen," that includes built-in appliances as u'ell as cabinets, was bolted together on the Components Theatre stage, and 1957 models of top-brand built-in appliances rvere unveiled for the first time.
(4) Improved construction of "stacking lvindows" that actually eliminates the "stacking" at job site rvas exhibited' showing how dealers can gain storage and handling efficiency.
(5) Pre-assembled "plumbing r,l'all" was shown for the first time to lumber dealers.
(6) Pre-cutting and assembly of dealer-fabricated floor panels-the newest house component recommended by the Lumber Dealers Research Council-rvas made during the morning program, including recommended methods of de' livery from dealer shop to building site.
In addition, more than a dozen other "components" that fit into the Lu-Re-Co (Lumber Dealers Research Council) building system rvere demonstrated and explained by experts. Color slides were also employed to explain construction details. And, by visiting the NRLDA "Women's Congress" Model Homes, open for inspection in a Chicago suburb during the Exposition, dealers saw a completed "components house" that uses every one of the new building ideas demonstrated at the Clinic Theatre.
Raymon Harrell, director of the Lumber Dealers ltesearch Council, urged dealers to bring contractor and builder customers to the Exposition, especially to view the Components show and also to see the great array of product exhibits.
In other developments at the NRLDA Expositron, a panel of experts rvas selected for the "Ready-Mix Oppor-
This single compocl inslrumenl is truly lhe "mqsler-mind" of lhe Ifloore Cross-Girculotion Kiln-it embodies in one cqse lhese seporqle four-point conlrols:
Automqticqlly conlrols ond records lemperoture ( 1 ) ot gteen end of kiln, ond (2) oi dry end of kiln, {3) qutomqticolly controls humidity, ond {4) outomqticolly controls roof venlilolion, conserving steqm ond fuel.
lnrtrumenlr thol ore not occurole cosl monGy lo op.role. Send your inttrun.nb lo out tnrlrument loborotory for prompt rcpoiring ond recolibroting. All rcpoir work guoronteed.
tunities" Luncheon Clinic on Dec. 12, at the Amphitheatre.
T. Merritt Ludwig, Jr., Merritt Lumber Yards, Reading, Pa., was chairman of the.Ready-Mix Concrete clinic, in which all phases of launching and operating ready-mix plants in lumber yards were explained, including methods of joint ownership of a ready-mix plant.
A kick-off breakfast was held on Monday, Dec. 10, at the Conrad Hilton hotel, followed by the 10 a.rn. opening ceremonies at the fnternational Amphitheatre that morning.
Martin C. Dwyer, Exposition director, said that exhibit space sales had gone "over the top." More than 200 manufacturers participated.
"Profit Management" Program
"Profit Management," a 4Gminute sound-color film by United States Gypsum Company, was shown for the first
time at the National Retail Lumber Dealers Association Exposition in Chicago. The film is aimed at helping to solve the biggest problem facing the .lumber and building material dealer today.
Stated simply, the problem is that while dealer sales generally have been as large as at any time in history, the profit returns on these sales have declined seriously. Surveys show that dealers are averaging a net profit of about 2o/o on sales.
Recognizing that it,could be of great service to the building industry by helping to solve this problem, USG has undertaken a study of management principles and methods. Practical, qualified outside help was sought and, as a result, a management consulting firm was retained by the ,company to analyze the situation and present practical
,l,lAlN OFFICE qnd YARD
9th Ave. Picr
Ooklqnd, Gclif.
TWinookr 3-98667
TWX OA 215
Wholesale Lurnber
Dougtos Fir . Redwood o Ponderoso nnd Sugor Pine
BUYING OFFICES
Fortunq qnd Ukiqh Cqliforniq
Eugene ond Grqnls Po33 Orcgon
ways rvhereby individual dealprs might appraise and manage their profit problems more efiectively.
The first tangible result of these studies is the film. During the study, the staff of Cresap, McCormick and Paget intervierved many dealers in various parts of the country, held conferences with agencies such as Dun and Bradstreet,
BRANCH OFFICE
4508 Crenshow Blvd. los Angeles 43, Colif.
Axminrter 2-0571
TWX tA 315
Martha Norvels, owner of Nowels Advertising, a successful Tucson, Arizona, ad ancl public relations agency, was asked by the NRLDA to participate in the panel discussion on "successful Operation Home Improvement Experiences" at the Chicago Exposition December 10. Miss Nowels, daughter of Michigan Lumber Dealer Russell P. Nowels, long an NRI-DA figurehead, excellently handled the Tucson OHI campaign last year under local director L. P. llermes, Jr.
assembled and analyzed volumes of reports and statistics about conditions in the trade.
The findings of this study, one of the most comprehensive ever made in any part of the retail field, have been incorporated into the film. The dealer's attention is directed to four areas in rvhich he can improve his profit performance, and eigtri specific tools of sound profit management are outlined.
Later, an 8O-page manual will be available which outlines the four areas needing attention and the eight management tools, and also provides specific methods and work sheets with which the dealer can work in surveying his profit position.
The profit problems presented in the study are not confined to businesses of any specific size, but are general to all sizes of operations in the building materials industry' The main object of the program is to enable the dealer to survey his own operation, to determine its 'iveak spots and correct them. \\rith his present position adjusted, he can then plan his future operations to improve the profit return from his investment.
tUdlow 3-4511
At present, the film is scheduled to be shorvn at state and regional association conventions in the early part of 1957. After these showings, it will be available for use at clinic and district meetings. Later, individual organiza-
tions will be able to arrange private showings through United States Gypsum representatives.
The "Profit Management" manual u'as to be ready for distribution after tl.re middle of January and, at that time, be made available to dealers rvhenever the film is shorvn. Each organization requesting the use of the film u'ill also be given as many copies of the manual as needed.
Pacific
CiU' Cqlif.
Monufirclurers ond Jobbers of SASH AND DOORS
TO THE R,ETAIL tUftIBER, DEATER
the Hardl'ood Plyrvood Institute for outstanding contributions in design, production or merchandising of hardrvood plyrvoods.
Grorving dealer interest in hardrvood plyrvoods rvas also reflected in trvo special promotions tied-in to the convention. In the "model store," hardrvood plyrvoods rvere dis-
Impofied ond Dornestfc
HARDWOOD PTYWOOD
Slngle Ply
DOUGTAS FIR & WHITE PINE PLYWOOD
Hardbosrd
Cefolex - foresf Hsrdhoard
Caiload Quofsfion on Reguesl
Ulliuersity 3-5731 LUdlou l-2149
Wholesqle Only
14051 So. Morquordt St., Norwolk, Coliforniq P.O. Box 485
played in panels and flush doors, shorving how dealers can make the most of their visual appeal. The "model olifice" of the yard manager was completely paneled in hardrvood plyrvood. Hardwood plywood rvas used in each oI three NRLDA model homes in r,vall paneling, flush doors and kitchen cabinets.
Among the seven companies li'hich received "Citations of Salability" from the Hardwood Plywood Institute rvere Atlas Plywood Corporation: for research on finishes and development of a superior surface (previe'r'l'ed for the first time) with higher abrasion resistance and washability; Georgia-Pacific Corporation : for development of line of prefinished panels with particular emphasis on methods of fastening; Roddis Plywood Corporation: for development of a line of prefinished paneling and trim, and an extra durable surface resistant to scuffing; and United States Plywood Corporation: for the "Panel l)arade" concept of selling in aiding dealers to make effective visual displays of a wide variety of hardrvood plywood products.
Among the 2OO or more building materials manufacturers and suppliers exhibiting their outstanding nelv or successful old products at the December Exposition in Chicago were the following well-kno'ivn companies:
Americon Sisolkrofi Corp,, Altas Plywood Corp., Richcrd C. Bennett Mfg. Co., E. l. Bruce Co., Celotex Corp,, Douglcs Fir Plywood Assn., Lloyd A. Fry Roofing Co., Georgic-Pocific Plywood C01p., Hyster Compony, Independent Noil & Pccking Go., Johns-llonville Soles Corp., Kochton Plywood & Veneer Co., long-Bell Lumber Co., Morrh Wcll Produdr, Inc., Mcsonite Corp., Pruden Products Co., R-O-W Soles Compcny, Roddis Plywood Corp., Timber Engineering Co., Unired Sroles Plywood Corp., The Visodor Compcny, We3t Coqst lumbermen's Assn., Weclern Pine Associqtion, Weyerhaeuser Sqles Co., Winlon lumber Solec Co,, Wood Conversion Compony ond mony others lesser known to fhe we3l coqsl tlode.
Twin-City Lumber Company of Beverly Hills and San Rafael, in keeping with its sales expansion program has appointed Frank Deck to the Industrial Sales division of Southern California. Except for the 3f years Deck was with Uncle Sam's Merchant Marine in World War II, he has been active in lumber circles of this state for the past 20 years.
Luusrn by Truck or Rail
Dovglos Fir Redwood Pine Couprtlvv
2328 TARAVAT STREET
sAN FRANC|SCO t6, CAUF.
PHONE LOmbord 6-3305
TETETYPE 5.F. 940.
Victor Wolf . Kurl Grunwqld
Oregon plywood and door plants of the former M and M Wood Working Company r,vere integrated with the Simpson Logging Company of Shelton, Washington, on Nov. 1.
Simpson purchased the 3S-year-old Oregon Company in August and has nolv combined production and sales of its plants in Shelton and McCleary, Washington, and Portland, Albany, Lyons and Idanha, Oregon, into a single division headed by Hal W. McClary of Shelton, plyrvood and door manager.
Sales headquarters for the enlarged Simpson organization have been established in the former M and M offices at 23Ol North Columbia Boulevard in Portland. Harold Johns, Simpson plywood and door sales manager, has trans-
ferred to the Portland sales office from Shelton.
Total monthly production of the Simpson plylvood plants amounts to 32,000,000 square feet, 3/B-inch basis. Simpson's McCleary panel and flush door plant and Portland flush door operation has a combined capacity of 160,000 doors monthly.
C. H. Bacon, Jr., vice-president and general manager, announced Simpson is continuing operations under former M and M plant managers Fred Peirson at Portland, E. V. (Bro'ivnie) Bennett at Albany, and Guy M. Hartle at Lyons and ldanha, Oregon. Washington managers are Harold Ahlskog at McCleary, and Dave Carstairs at Simpson's Olympic plant at Shelton.
Prior to merging, Simpson sold plywood and doors
through firre regional offices, and M and M maintained six national of6ces. McClary announced the conipany's sales henceforth rvill be conducted in 10 cities.
Locations and regional managers include J. A. Werle. Seattle; Ross Hughes, Portland; George Melville, Los Angeles, and Lou Buren, Denver. The Portland central staff
r.vill include Bill McConnell, assistant plyrvood sales manager; Al Buchheit, assistant door sales manager, and Kenneth Wallace, sales-production coordinator.
Shelton will continue to be Simpson Logging Company's general office and headquarters for lumber, insulating board and acoustical products sales. Portlanci service staff heads will include Paul Karstedt. administrative assistant, and C. F. Rockefeller, comptroller, Oregon Branch. Starr Reed of Albany, Oregon, will direct the Simpson forestry operations in Oregon as land and timber manager.
Lou Holland, wholesale sales manager of the Neiman-Reed Lumber Co., Van Nuys, appointed Pi Bliss to the sales staff. The progressive young lumber salesman for the past nine years has been identified with the Anderson Hanson lumber firm in the San Fernando Valley, where he handled sales to retail lumber dealers throughout the Southern California area. He is a graduate of the Oregon State lJniversity School of Forestry and is well known in civic and social affairs in the Southland.
"We intend to expand our sales effort throughout the San Fernando trade area, including Kern, Imperial, San Bernardino, Riverside and Orange counties," Holland said in announcing the appointment of Pi Bliss.
" Goods of the Woods"@ ^..o,o"ilB,Tlt"ti
W(|(|D tUtIIBER C(l.
Los Angeles Hoo-Hoo-Ette Club No. t held its Seminar dinner meeting January 14 at the Rodger Young auditorium. Dave Waldorf of Georgia-Pacific Corp. was guest instructor and gave a very interesting lecture on grades and grains of plyrvood. He also showed very colorful and informative films on plywoods. Birthday gifts were presented to Alvina Boyle and Beverly Haskins.
The annual Bosses Night will be held February 11 at the Clarion Clfi, 65?5 Sunset Blvd., Hollywood. president Marguerite Dixon and her committee are working hard to make this gala and interesting meeting for all bosses and members alike even better than last year's highly successful party. All bosses are cordially invited to attend and bring Hoo-Hoo-E,tte members.
Nelson E. Jones, well-known California lumberman, announces that offices of the Jones Hardwood & plywood Company have been moved to 524 Post Street, San Francisco. The telephone number is GRaystone 4-26O0.
"This move has become necessary in order to better serve our customers and to take care of the constantly expanding business we are enjoying at this time," Jones pointed out. Jones Hardwood & Plywood Company of San Francisco ofiers a complete wholesale service to dealers and industrials. The firm stocks a well-rounded inventory of domestic and foreign hardwoods and plywoods for the trade.
a product of Durable Plywood Co.-Arcata and Durable Fir Lumber and Plywood Co.*Calpella
Durable's fi,,000,000 plant int estmenr-w bic b includ.es the' finest eqaipment auailable-assures lou of consistent qaality'.
D.ruing California dealers with a combined Annual Production of over 100,000,000 feet of Douglas fir INTERIOR and EXTERIOR plywood . . Tbrough qaalifed, iobbers only.
a.l
Dpecralizing in TRUCK & TRAILER* delivery as well as Carload lots.
xAll Truck and. Trailer shipments protecteil by POLYETHYLENE coaering in ad.dition to tarpaulin,
Hardwood plywood passed another milestone of progress in October with the U. S. Department of Commerce promulgation of a ner,v Commercial Standard for the material, says Charles E. Close, managing-director of the Hardwood
When You Buy Redwood From Us, You Buy From HOttOW TREE REDWOOD COMPANY
When You Buy PINE ond FIR From Us, You Buy From FINE, DEPENDABLE MIILS in Northern Colifornio ond Southern Oregon
Plyu'ood Institute. The new standard, CS 35-56, is based on quality production practices encouraged by the Institute through its qualitv control program backed by testing and research at its Atlanta, Ga., laboratory.
The standard provides minimum specifications for three types of hardwood plywood in four standarcl grades. It also sets forth test requirements and establishes grade names which have been in use by many members of the Hardwood Plywood Institute. "The companies adhering to the Institute's quality control program l'ill use the grades and trademarks on their panels," Close said.
The types of hardwood plywood are distinguished by the difference in performance of the glue bond lletrveen veneers. Grades are based on apPearance factors of the faces or the faces and backs of panels. Types defined in the new standard are classified as Type I, Type II, and Type IIL A special type, called Technical, is also provided' The standard grades are designated Good, Sound, Utility and Backing. A special grade, called Custom, also is provided.
Type I has a fully waterproof bond that rvithstands full weather exposure and is unaffected by micro-organisms. It must pass the rigid dry shear and cyclic boil tests described in the standard. Technical type must fulfill the same requirements.
Type II is produced with a water resistant bond rvhich must retain practically all its strength when subjected to an occasional thorough r,vetting and drying. Specimens must u'ithstand an average of 10 cycles of the 1S-cycle cold soak test outlined in the standard.
T.ype III contains a moisture resistant bond u'hich must retain practically all its strength when occasionally subjected to moisture. It must withstand the 2-cycle cold soak test provided in the standard.
Good grade, recommended for use where a natural finish is desired, has a face made of tight, smoothly cut veneer containing the natural character markings inherent in the
So. choose o hondsome bock door design for odded soles feotures. No need for mixing interior FLUSH ond exterior PANET doors to get "holf-gloss" designs. Visodor offers numerous possibilities, o few of which ore illustroted here.
Culowoy view of instolled VISADOn LIGHT reveolr b.sufy, strength, ond quolity of VISADOR hordwood noulding. Preci:ion milres ore permonenlly held iogether by specicl ioint-ndili. not iuit ordinory slaples. Gloss ir beddcd In full t/2-inch of <oulking compound for wcterproof fit6njl is CENTERED in door by IDENT|CAL holves of fwo-piecc moulding. These feolures ond mony more show why you ger MORE PERFECTION, DOOR-AFTER-DOOR in VISADOR quolity door lighfs ond louvers, Prices ore tnore thqn competitivo with other fiurh doq gloring methods!
species. When composed of more than one piece, the face is matched at the joints to avoid sharp contrasts in color and grain. A few small burls, occasional pin knots, and slight color streaks or spots are permitted.
Sound grade is intended for smooth paint finishes. The face is free of open defects, thus offering a sound, smooth surface. The veneer is not matched for grain or color. ft may contain such natural characteristics as mineral streaks, saprvood and sound tight knots up to fu-inch in average diameter.
Utility grade, designed for use where appearance is not an important factor, may contain various natural characteristics such as knot holes up to fu-inch average diameter and splits or open joints up to 3/I6-inch. The latter, ho.rvever, must not extend half the length of a panel.
Backing grade is recommended for uses where appearance is not a consideration. It may contain a number of natural characteristics not allowed in the higher grades. Mineral streaks, stain and discolorations as well as knots, bored holes and other characteristics, may be present provided they do not seriously impair the strength or serviceability of the panel. Knot holes are limited and no rot or doze is pennitted in the grade.
Custom grade embraces the most luxurious of hardwood plyu'ood. It is specially selected on the basis of specifications agreed upon by the buyer and the seller. These may include, for example, specially matched panels for architectural useb.
E,leven standard thicknesses ranging lrom l(-inch to 1 inch are listed in the nerv specifications. A plus or minus
Office qnd Wqrehouse: 6614 Bclndini Boulevord . Los Angeles 22,
tolerance of. l/32-\nch is permitted for unsanded panels and a l/32-inch minus tolerance only for sanded units.
Widths of 24, 30, 36, 42 and 48 inches are specified, along with standards lengths of 48, 60, 72, 84 and 96 inches. In both u'idths and lengths of panels a plus or mihus tolerance of l/32-inch is allorved.
Typifying the rigid performance requirements set up is the cyclic boil test. In this operation pieces cut from sample panels are first boiled in water for 4 hours, then dried 20 hours at a temperature of approximately 145 degrees F. Thev are then boiled again for 4 hours, cooled in water and tested while wet. To pass the test, specimens must then reveal no separation of plies at the glue line.
Bob Garvin, formerly with Hammond Lurnber Company in East Pasadena, has joined the sales stafi of the Ed Fountain Lumber Co., Los Angeles, as an industrial salesman. Prior to his present position Garvin spent. six years lvith the Hammond organization, starting in the yard as a production employee. Later, following his basic training, he was moved to the counter sales.
Dant & Russell, Inc., in Portlancl, announced the closing of its San Francisco branch office in its entirety. Winfree & Tynan r'vill continue to represent Dant & Russell for lumber sales in the area formerly serviced by the San Francisco office.
In addition, Art Bennett and Jim Caroutte, n'ho handled the plywood end of D&R's San Francisco operation, have announced their intention of continuing together selling plyr,r,'ood. Bennett and Caroutte tvill continue to represent the same Northern California and southern Oregon mills as in the past, and. they will specialize in truck-and-trailer shipments as well as carload lots. Bennett and Carotttte also plan to expand their mill representation to include
Mi.dray between Los Angeles and, L.A.Harbor
Prorninent lumber processing plant, now in operation. Resaw lumber mill includes warehouse, sheds, shops, office buildings. More than g% rnillion in machinery, wiring, blowpipe, kilns, boilers, burner, green chains, conveyors, machinery and all lumber mill fabilities. Available with or without present rnachinery and equipment. A once.in-a-lifetime real estate opportunity !
109,161 square feet of buildings
Realtors To Industry Since 1904 Telelthone:
more Oregon and Washington plyrvood mills.
Bennett originally started his plyrvood career r,'i'ith Western Basket and Barrel in San Francisco during the mid-3Os. He later spent l0 years r.vith Harbor Plyrvood Corp. at San Francisco, and for the past several years has been representing Dant & Russell's plywood department in Northern California. In addition, Bennett has also been procuring plywood for Dant & Russell's Los Angeles office. Caroutte n'as in the building materials line prior to joining Dant & Russell two years ago. After joining D&R, he assisted Art Bennett in the plywood department.
The partners are presently shopping for Oakland office space, but in the meantime they may be reached at Bennett's home:776 Charlton Drive, Pleasant Hills, California -Phone YEllowston e 4-0785.
The
The moclem, two-story structure will have a parking area beneath the rear of the building for approximately 15 cars, ;r
SITE of new Hobbs Woll building (ri9hr). Sfruclule will be redwood throughout, wirh the lqte3l equipment ond furnishings
A couple of rhe bestdrersed "loborers" in Son Froncisco (Lew Godord ond Al Bell) turn the troditionql "firsl shovel" in preporolion for excdvction
The excovolion wd5 slorted Dec. 18 snd the GOmPony expocls fo bo locqted in ilr own now buildins by l/loy 15 frontage of 70 feet on Union Street, and a building depth of approximately 40 feet. The entire building will be of redwood, complete with the latest equipment and furnishings.
After searching for some time for the proper location, the firm decided to buy the Union street property, a convenient location near the Golden Gate freeway. As soon as the Embarcadero freeway is completed, the Hobbs Wall building will also be convenient to traffic lrom the Redwood highway as well as from the East Bay and Peninsula.
The address of McKinney Hardr,r'ood Lumber Co., Hayward, Calif., has been 'changed to 1323 Curtiss St., San Iose 25. Calif.
MANUFACTURER ond JOBBER: HARDWOOD FTUSH DOORSFIR PTYWOOD - HOttyWOOD, JR.
tOUvER DOORS qnd COMBINATION SCREEN DOORSREDWOOD pLvWOOD
Distributor NORDCO Precision-Mqde Products
Speciolizing in Shlpments via Roil From Coosf to Coosl
You Con Depend on
738 Eqst 59rh Street
ADqms 4-0t59
Los Angeles I, Cclifornio Esroblished | 896
Effective January 1, Albert B. McKee, Jr., president ancl general manager at the executive offices, 1060 S. Crenshal. Blvd., Los Angeles, announced the follol'ing changes in personnel for his retail luml>er companies, Forest Lumber Company, Ilnperial \rallel' Lumber Co. and Calexico Building Supply Co.: Albert Kingston ("King',) McKee rvas named assistant general manager, Mary Abernethy is secretary and credit manager, and Frank W. Bishop treastlrer and controller.
Club 2 Vqlentine Donce Feb. | 5
Los Angeles Hoo-Hoo Clul> 2 rvill celebrate its annual dinner-dance .rvith the ladies this year as a .,Valentine Dance" the evening of Friday, February 15. The frolic rvill be held in the Ciro-ette room of Ciro's, Sunset Strip night club. The tab will be $14 a couple and includes the Ciro,s dinner, dancing, and the club's regular entertainment, an_ nounces Club 2 Snark Jim Forgie. Attendance is strictly limited to 75 couples, announces Dealer Harrl,, Boancl. dinner-dance chairman.
Art Penberthy, headman of Tacoma Lumber Sales. re_ ports the move of the Southern California wholesale office from the Statler Center building in dorvntou,n Los Angeles to 1045 W. Huntington Drive, Arcadia. The new pho.," numbers are Hlllcrest 6-3107 and Hlllcrest 6-4431. Instal_ lation of an additional phone, a Sycamore exchange, l,ill be made in the immediate future.
Rupert and Francis Haley, owners of Haley Bros., Santa Monica, have changed the manufacturing and distribution policy of the firm. A11 facilities of the modern plant rvill be devoted to the production of stock and detail flush doors and accessory items. Distribution will be made to retail lumber dealers through responsible and experienced wholesale jobbers exclusively.
In announcing this change, after 30 years' experience in both production and distribution, it was made clear that the personnel of the company would devote all effort to manufacture so that all dealer service can be handled by qualified jobbers and distributors.
"After the most searching consideration, rve have come
to the conclusion that rve can ofier a better service to the trade by handling our sales through the jobbers' This complete change in policy also means we rvill discontinue the manufacture of all items with the exception of doors," Francis Haley said. "We are presently manufacturing over 35/o more doors than procluced in the past, and we feel full time should be devoted by the entire staff to production," he continued.
The expanded program now underlvay at the Santa Monica plant includes additional equipment 'ivhich has recently been installed. Nerv presses designed by Haley Brothers are in operation. A completely mechanized cutting process has been instituted, along lvith automatic sorting for sizes, and edge-gluing equipment for prodttcing solid core doors is now in operation.
"All of the changes in production and distribution that we are making will increase our efficiency at all levels," Rupert Haley said. "And rve intend to remain as a leader
during this unprecedented period of growth in the cloor manufacturing industry," he continued.
Paul Sanders, production superintendent of the plant, has been an important member of the staff in designing. building and placing in operation the numerous units of modern machinery now in use in tl-re Haley Brothers operation. Haley Brothers presently supplies doors, through regular channels, to builders in all of California, Arizona. Nevada, Nerv Mexico, Texas, Louisiana, C)klahoma. Colorado and many other states in the middle-rvest, south and east.
Cal-Pacific Redwood Sales, Inc., Arcata, recently sent out letters to the trade introducing tu,o neu' members in its Southern California office at Long Beach. Gene Burnett is the SoCal sales representative and Helen Pease was named his assistant. Burnett, a resident of Torrance, has had considerable experience in lumber and knows a major- ity of the dealers in his area. He represented Goehring I-umber Co. of Wilmington the past two years and was vvith Kellogg in Lomita about nine years. Miss pease is also r,vell experienced in the trade, having been with pacific Western Lumber Co. in Pasadena the last four years.
The announcement of the new Southern California staff n'as made by Ted Deacy, general manager of Cal-pacific Redlvood Sales at Long Beach and Redwood Citv.
(TeIl them yott sa?L, it in The California Lumber Merchant)
Rcrre_position wcrnted 92.00 per column inch
All others, $3.00 per column inch
Closing dcrtes lor copy, Sth aad 20th
An aggressive experienced rftrnager for an independent retail lumber busineis well located in a fast-growing city.
YUMA-MESA LUMBER COMPANY
Ncmcs of Adverti:crs in thir Dcporlmcnt uring o blind oddrcsr connot bc divulgcd. All inquirier ond rcplirl should be oddrcssed to key rhown in thc odverfircment
ESTABLISHED, EXPERIENCED LUMBERMAN
WANTED: ASSISTANT MANAGERS & SALESMEN
Age 25-35, by fast-growing organization in Sq! Joaquin-Valley; ofi-ering -any opportunitieJ for advancement' Medical and retirement plans available.
UNITED LUMBER YARDS Modesto. Calif.
3003 Fourth Avenue Yuma, Arizcna Box 731
HELP WANTED
Large, aggressive inland retail yard needs- man?-ger. Openings also a.railaLtJf-or salesmen and bookkeeper. Give full particulars in first letter.
Address Box C-2592, California Lumber Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif'
WANTED
INSIDE S,ALES with lumber company in northern San Diego county area. State qualifications, age, etc.
Address Box C-2596, California Lumber l$erchant 108 West 6th St., Room 508, Los Angeles 14, Calif'
WANTED: COMMISSION AGENT or WHOLESALER in L, A. Area to handle our quality fir jambs. Must have experience and established clientele. Excluiive for producing agent. Write complete details.
Box 237
KLAMATH LUMBER MILL ' Yreka. Calif.
SALESMAN WANTED
Well-established Plywood Distributor needs a. high-type salesman with experience in So. Calif. area. Write giving background, age and salary expected. '
Address Box C-2589, California Lumber Merchant 108 W. 6th St., Room 5O8, Los Angeles 14' Calif.
PLYWOOD SALESMAN WANTED
We are interested in addins to our sales force an aggressive' exoerienced Dlvwood salesman; interested in building a good future ior himseli.-MUST HAVE FOLLOWING in Los Angeles area. Excellent opportunity for right man.
GOLDENBERG LUMBER AND PLYWOOD CO., INC. CApitol 5-1311
OPPORTUNITY FO.R SALESMAN
Hardwood lumber salesman wanted with previous Los Angeles experience to call on industrials. Yard experience helpful. Unlimited opportunity for aggressive man.
Address Box C-2577, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.
In Solinos, Colif., o fosl-growing communily ond on excellenl ploce lo live. Five lorge subdivisions qre now being developed with over 500 building sites. This yqrd is one of lhe lorgest in Solinos ond in qn excellent locqtion on spur lrock. Deluxe office ond slore buildings. 397x262 ft. ycrd-ollfenced. For price qnd further informolion see:
JACK PRADER-REAITOR
872 West Gcbilon Street Solinos, Calif.
Phone: HA 4 4821
with top Northwestern and California mill and remanufacturing sources-\MISHES TO DEVELOP A COMMISSION BUYING CONNECTION with California and Southeastern firms. Fir, Pine and Specialty items. Cut Stock-Shook. Bank and Trade References.
Address Box C-2595, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, California
Well-established Southern California wholesaler handling all west coast species has POSITION OPEN for aggressive sales rePresentative. -EXCELLENT OPPORTUNITY for right party. Submit full particulars. All replies confidential.
Address Box C-2594, California Lum er Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif.
CONNECTIONS WANTED
Lumber salesman with good following among lumber yards in l:os Angeles and surrounding areas wants to represent active mills, handling pine, Douglas fir, white fir, redwood, spruce,- cedqr' glywood aid-moutainsJ. Also consider setting up and running distribution yard in L. A-. area to service smaller yards and industrials.
Address Box C-2601, California Lumber Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif.
WE WISH TO REPRESENT MILL
for direct shipment sales. Commission basis. Years of exp-erience in Pine and aisociated woods. Also Douglas Fir and Redwood in the Southern California area. Ilave had an established office and distribution yard for l0 years. Recently closed out our inventory. Now looking for connections.
Address Box C-2598, California Lumber Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif.
MILL REPRESENTATION WANTED
BY SALESMAN with more than 10 years' e>iperience selling Pine' .Redwood and Fir to Southern California Industrial and Retail aciounts. Ilave run own office and am well-acquainted with dealer trade throughout Southland.
Address Box C-2593, California Lurnber Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif.
POSITION WANTED
By lumber, plywood and moulding salesman-wit! 15-years-of..e."pelience, the last four selling lumber yards -t-or soutttern ualllornra *tt.ii""iJ jobber in Los Alngeles vicinity. Young, aggressive, with solid knowledge and practical experience.
Address Box C-2600, California Lumber Merchant ibd West 6th St., Room 508, Los Angeles 14, Calif'
Youne. experienced lumber salesman with solid production-backgroond", W:P.A. certified grader; would like to represen-t- wholesaler 3.--itt'i" the southern Sairamento and San Joaquin valleys'
Address Box C-2597, California Lumber Merchant ibg W"st 6th St., Room 508, Los Angeles 14, Calif'
SITUATION WANTED
six years' Los Angeles experience in major Plzwood Distributor Sales'. Excellent Trade Relations and references. Interested rn Mrll;;;a;"4;;;;;slniation or position with distributor offering managerial opportunities.
Address Box C-2588, California Lumber Merchant ibt$. 6th St., Room 508, Los Angeles 14, Calif'
POSITION WANTED
Office man, capable, experienced. A bit -o4 the older side, but h-as J;;i;;iiiNdw lrow for anv inside job. Retail vard or-whole;;i" -irffi;". Order desk, estimator, telephone sales, etc' Do rtot Iri"., -i"q"irJ pt""" in 'L.A. convenienC to public transportation. Available now.
Address Box C-2576 California Lumber Merchant i08 W. 6th St., Room 508, Los Angeles 14, Calif'
TED AVRA'II
RYqn l-7164
P. O. Box 1282, Lo Conodq, Cqlifornio DIRECT SHIP'tAENTS
HARDWOOD SUPERINTENDENT WISHES CHANGE_
Hardwood lumberman desires better job that will ofier rewards for l-ris.scor-e of years' -gxperience in all phases of manufacturing, kiln drying, lumbe_r handling; including sliipping and receiving, riilling, orders, etc, Know how to package and properly handle lumbei; foreign and domestic woods. ,References? The BEST!
Address Box C-2599, California Lumber Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif.
WORK WANTED IN HOME
by l_ong-time lumberman and Hoo-Hoo member. Have lately been confined to home, presently unable to go out to work, but ian do bhgprint takeofr; lumber listing, figuring in alt lines of cabinet, sash and door, millwork, etc., etc,, etc.
Please Phone: HUNTLY A. WARK, Plymouth 6-3728 and see if we can't helo vou with that efficient help-shortige problem.
CALIFORNIA LUMBER YARDS FOR SALE WE HAVE SOME GOOD BUYS!
TWOHY LUMBER CO.
714 W. Olympic Blvd., Los Angeles 15, Rlchmond 9-8746
NEVADA RETAIL YARD FOR SALE
For sale at cost of inventory,& equipment, approx. $35,000, a retail lumber yard and general building- srippliej. Lbcated in one of the fastest-going areas in Nevada. Doing ipprox. 9200,000. Owner will carry land and buildings on ten-yeai contract or iease,
P. O. Box 661, Fallon. Nevada
WANTED TO BUY
Clear Douglas Fir stock-Green or Dry. May be:
l/2xL-5/8 to 21"-7' & longer
5/4xL-5/8 to 21"-7', & longer
6/4xL-5/8 to 2/2"-7', & longer
8/4xl-5/A to 21"-7' & longer
FEATHER RIVER WOOD PRODUCTS CO.
P.O. Box 67, Oroville, Calif.; Phone: Lenox 3-1516
KILN STICKS FOR SAL,E
Two cars oL 25/32 x lrA52" Hardwood tor 6rl,c each delivered in California, Oregon and Washington points.
GAIENNIE WHOLESALE LUMBER, INC.
P. O. Box 1774 Shreveport, Louisiana
Reconditioned late model 8-ton capacity Gerlinger; like new, 90-day lrarr4nty; also a lSHT-Ross lift with offset carriage and 60" forki, Serial No: 50Bl -as is $3500.
BURNABY and WILLIAMS
STate 5-6561 STanley 3-2060
B UY-SELL-REPAIR_SERVICE
Fork Lifts and Straddle Trucks. Complete shop and fietd service. Portable Wclding, Special Fabrication, Steam Clcanins and Paintins. Scrvice Available 7 Days a Week. All work guiranteed.
COMMERCIAL REPAIRS AND SERVICE
1115 North Alameda Street, Compton, Calif.
Phones: NEwmark l-8269. NEvada 6-4805
coAsr
DON
rebuilf ond guqronteed Clork 3,000 ond 4,000.1b. Copocify; .cconditioned Towmotor tT56 6,000.1b. Copocity; rebuilt ond guorqntlad Big Discounts on New Surplus Ports for All Makes ond lllodels of Forklifrs
TER'YIS AVAItABtE
soNs,lNc.
CRANE & CO. Agency
5143 Alhambra Ave. - - Los Angeles 32, Calil.. Phone CApitol Z-8t43, Collect
TRUCKS-AND-TRA.ILERS FOR SALE
WE HAVE THREE 1946, 3-axle MACK Trucks: l6-fr. flatbed with lumber rollers: THREE TRAILERS -2- and 3-axle; flatbed with lumber rollers.
All 10.00x20 &qbb.t; all licensed and running. F'ERN TRUCKING COMPANY LUdlow 7-7261 (Los Angeles)
FOR SALE
Late model Lumber Carrier-excellent running condition. 66" Blocks, can take 56" Blocks. TERMS.
1027 Terminal Way, San Carlos, Calif.; Phone: Lytell 3-2881
FOR SALE
ROSS Model 70 Carrier-66-57. Like New condition. SCHLOEZER & HARR
i465 Folsom Street, San Francisco 3, Calif., MArket l-4564
FOR SALE
60-foot, 4-chain, variable-speed sorting table with incline and 2}-Ioot foor chain feed. Excellent condition. Easily moved. 93,500 as is. E. J. STANTON & SON, rNC.
P.O. Box 3816, Terminal Annex, L. A. 54; Phone: ADams 4-9211
FOR SALE
One No. 215 No-nife Williams Hog complete with 50-H.P. motor including blowers, etc. Also large cyclone.
TYRE MANUFACTURING CO.. INC.
328 South Date Alhambra. Calif.
CTOSE ,tiECHANlCAt STICKING-no worped or lwisted lumber
Complete ProcessingAmple StorogePickup & Delivery 4320 Exchonge Ave., Los Angeles (VERNON), 58, Colif. K'LN COMPANY
3-3916
INTE,RMOUNTAIN LUMBER DEALERS ASSOCIATION (432 S. Main St., Salt Lake City, Utah) convention, Elko, Nevada-February 4-6, 1957
MEMBERSHII. CONFEITENCE of Active and Associate members, Southern California Retail Lumber Association in cooperation n'ith Los Angeles Hoo-Hoo Club 2, Boulevard room, Ambassador hotel, February 5
L. A. HOO-HOO-ETTE CLUts NO. 1, Second Annual 'Bosses' Night,' Clarion Club (Hollywood Athletic Club)'
February 11
SAN FRANCISCO HOO-HOO CLUB 9, Tour of Bethlehem Steel plant, cocktails and dinner at Oliver's, South San Francisco, February 12
MOUNTAIN STATES LUMBER DEALERS ASSOCIATION (217 Colorado Natl. Bank Bldg', Denver 2, Colo.) convention, Shirley-Savoy hotel, Denver-Februuary 13-15,1957
LOS ANGELES HOO-HOO CLUB 2 Valentine dinnerdance, Ciro-ette Roclm, Circl's, February 15
WESTERN RETAIL LUMBERMEN'S ASSOCIATION
6333 First Avenue, West, Seattle 99, Wash.) convention, Davenport hotel, Spokane, Wash.-February 19'21, 1957
OAKLAND HOO-HOO CLUB 39-32nd Birthday Partv honoring past presidents, L'Horizon Room, Claremont hotel, Berkeley, February 2L. (Flor,vers for the ladies)
DEPARTURE FOR HONOLULU, T.H., International Airport, Los Angeles; Part 2, SCIRLA-Hoo-Hoo Cl:ub 2 Membership Conference-F ebruary 22
SAN FRANCISCO HOO-HOO CLUB 9, March 12.
OAKLAND HOO-HOO CLUB 39, "St. Patrick's Nite," Fisherman's Pier, March 18.
WEST COAST LUMBERMEN'S ASSOCIATION 46th annual meeting, Multnomah hotel, Portland, Oregon, March2T-28
LUMBER MERCHANTS ASSOCIATiON OF NORTHERN CALIFORNIA (24 Cal\fornia St., San Francisco 11) convention, Ahwahnee hotel, Yosemite National Park, Calif.-April 7-8-9. Exhibits.
LUMBERMEN'S ASSOCIATION OF TEXAS (First Federal Bldg., Austin, Texas) convention, New Dallas Auditorium, Dallas Texas-April 14-16. Exhibits.
SOUTHERN CALIFORNIA RETAIL LUMBER ASSOCIATION (111 W. 7th St., Los Angeles) convention, Ambassador hotel, Los Angeles-April 23-25. Exhibits.
SASH_DO ORS_MILLWORK_SCREENS
3-t381
Freemqn d Co., Stepbeu G...........Hcrbor 202d
Gclleher Hcrdwood Co.. - .Pleqs6t 2-3796
Hollincn Mcckin Lumtrer Co.. ....ANcclus 3-4161
Hcllncrk l.unber d Plywood Co.....STcte 6-4112
Hamnond-Calil. Redwdod Co. ..Rlchnond 9-7171
Harris, L. E. Lumber Co.........ERcdshcw 2-1023
Hcynes Scles Conpcny..... .syccnoie i-lSi6
Hecrin Lunber Co., F. L. ...BYcn l-8t81
Heron Lumber Conpcay .DUakirL 3-6913
Hill & Mortor, lnc.. .. .BRqdsbcw 2-1375
Hobba Wcll Lunber Co...........ATlaatic 2-5179
Eolneg Eurelc Lunber Co........ ...MUtual gl8l
Holnes Lumber Co., Fred C...........BYcn l-0079
i.L.HooverCo......
3-5489
Swestern. Portlqnd Cenent Co. ..MAdison 6-6711
Tcylor Millwork, Stqir Co. .DAvir d-{973
Ilnited Stctes Plvwood Corp. ....LIIdtow 3-3{41
II. S. Plywood Corp. (Gllendcle).....Cttrus 4-2133
West Cocst Screen-Co.. .....IDcng t-t108
l{eslem Stqtes Plvwood Corp......OXford {-7{58
Phillips Lumber Co., G, C. ........STofey 3-2416
Roberis Lunber Co., Fritz.........ANgelus 2-lt2l
Roddiscrclt, Inc., Lunber Scles......FYca l-7t23
Roy Foresl Producls Co..... .........STcto S-lt{l
Scnlord-Lus8ier, Inc.... .AXaiartcr2-gt8t
Scrim Lumber Compcny ....nYa! l-2i72
Alqn A. Shively. ........CHqpnca 5-2083
Sierrc Lumber 6 Plvwood, Inc... STcte 5-ll98
$ierrc Redwood Conpcny .... .PArt<vicw 8-7329
Simmons Hcrdwood 6 Lbi. Co.......LOraia 9-7125
Smith, Hermon A....... .CHcpncn 5-51{5
South Bcy Lumber Co.. ...Olieqon 8-2268
Soulher! Cclilomic Lumber Scles....Elliott 8-llSl
Stahl Lumber Co. .....ANqelus 3-6844
Slcndcrd Lumber Co., lnc.. .ORLgoa 8-2lill
Slcnlon, E. l. 6 Son. ......ADdms 4-9211
Tqcomc Lumber Scles. Inc. .......Hlllcrest 6-3107
Tcrdy, Joe. .......LUdlow l-07?8
Tcrter, Webster d lohnson, lnc.....lNqelue 9-723i
Tropicql d Weslem Lumber Co,....LUillow 3-2375
Twin City Lunber Co. .BBcdshcw 2-7?23
Twin Hqrborg Lumber Co. (C, P. Henry 6 Co,). .Rtcbmond 9-6524
Unioa Lumber Compcuy ...TRiaity 2282
Vollstedt Kerr Lumber Co.. .,..ERcdshcw 2-0126
Wendling-Ncthcn Co.... .....BYcn.l-9321
West€rn Forest Products Co. - .ANgelus 2-1372
Weslera Mill 6 Lumber Co.........ANgelus 2-4148
Weyerhceuser Sctes Co.. ....Blchmond 8-6t81
Wiuton Lunber Whsle. Distrs., Inc...TOpcz 2-2186
E. K, Wood Lumber Co.. .BAymond 3-4801
CNESOTED LUMBEN_POLES_PILING_TIES
Boxter, J. H, 6 Co.. .DUnkirk 8-9591
Wcrren Soulhwest, Inc.. ..NEvcdc 6-2983
