&n/ U. &aaVt,

Whotesate Tumber

Serving the Pocific Soulhwesf

8ob MaIe

3848 E. Colorqdo Sf., Posodeno, Cclif. MUrroy l-6382 o SYcqmore 6-2525 Hlllcrest 6-3818 o TWX: PqsoCql 7392 will recommend that the promotion be made permaneni at the annual March meeting of the group's board of directors in San Francisco.

Griffee is a 1924 forestry graduate of Oregon State col. lege. His lumber experience includes timber cruising, work with the U. S. Forest Products Laboratory in Madison, Wis.. a member of the National Lumber Nlanufacturers Association promotion staff, and forest engineering work with the U. S. Forest Service. He came to Western Pine as Fullaway's assistant ln 1934.

In ensuing years he has become well known as a lumber industry expert in several fields.

The Association, which consists of nearly 400 member mills located throughout the l2-state Western Piie region, carries on a broad range of activities. Best known are its grading services, its impor- tant trade promotion including 35 years of consumer advertising, and a Tree Farm program which embraces some seven-million acres of orivately owned Western Piire timberlands.

Allied Building Credits in Scrcrqmento

Robert D._Syer, president of Allied Building Credits, Inc., announces the opening of a branch office in Sacramento. ABC is a nationwide instalment financing organization serving lumber and building material dealErs a"s well as home furnishings retailers. The new Sacramento office at 2434 Loma Vista Drive is the 37th ABC office to go into operation, and follows.the company's expansion prog"ram in providing complete time salei merchandising'seirice to retailers.

. Charles Mayer,_formerly manager of the company,s Albuquerque offi^ce, has been appointed manager oi th. ,r"* Sacramento office. He will be assisted by Robert McCor_ mick, who was recently with the Portland office.

Advertising fhe "Hidden Volue,,

(Continued from Page 26) a four-page giveaway piece will be mailed in quantitv to homebuilders all over the nation. To be used primarily by realtors and builder-salesmen, the folder graplically iilus_ trates the importance of framing in a house-. ihe cover consists of a living room scene an-d a die cut, throueh which the framing of the same room is pictured on the"inside of the folder. The copy in the booklet lists the advantases of wood framing and points out its relative low cosl and adaptability to a variety of designs.

Rudy Melesky Joins Steiner

George Steiner, head of the big Steiner Lumber Company organization in Sacramento, has named the well-known retailer, Rudy Melesky, to a post with the firm. Melesky, Iong identified in the retail lumber business and precutting with O'Neill Lumber Company, of San Carlos, was more recently manager of Hubbard's Builders Mart in Mt. View.

Mohogony lmporling Go. Includes Pccific Coqst Softwoods in Exponding Services to Trode

Frank M. Rawolle, president of Mahogany Importing Company, with general offices in South Pasadena, has named Val Larsen, veteran Southland lumberman, as manager of the firm's new Softwood division, with offices at 87671 Bonner Drive, I-os Angeles 48. Shipping and cargo receiving offices will be maintained at Pier 136, Wilmington, it was said.

For the past several decades, Mahogany Importing has been specializing in the importation and distribution of Mahogany and Apitong from the Philippine Islands, along with its Mico and Bagac brand products for industry. The only interruption in this operation was during World War II. Immediately following the close of war activity, executives of the firm reestablished connections in the Far East and helped expedite machinery to Manila so operations could be resumed.

"We intend to expand our wholesale operations to include such items as Fir, Hemlock, Spruce, Redwood and other west coast species of lumber, with shipments to be made direct via cargo, lruck and trailer or rail," said Robert B. McDonnell, vice-president and sales manager of the pioneer concern.

"Our plans also call for increasing our staff to compensate for the increased volume. Ilowever, our present administrative and clerical staff will be able to handle the increased volume for the present and the additions in personnel will be in the sales department of the Softwoods division," Bob continued.

In addition to the Far East mills presently shipping to Mahogany Importing Company clients throughout the United States and Canada, connections have been established for directmill shipments from reliable mills in Washington, Oregon, Idaho and Northern California, it was said.

"We have the staff of experienced lumber people which will form our cadre in our expansion program and, as in the past, our slogan of 'customer service' will be our guide to the future. Our people have the experience and know-how-along with the determination to make our new division a successful operation," declared President Rawolle.

Assisting Rawolle and McDonnell in launching the new division will be Department Manager Val Larsen, Virginia Ellis, secretary-asst. treasurer, and Yolanda Panagos, who is "Girl Friday"-in the South Pasadena offices. These experienced lumber people will form the nucleus for training personnel for the exoansion activitv.

"Wi shall always be alert to the needs of our clients," said President Rawolle. "And we sincerely believe in our ability to offer the type of service and quality products so very necessary in this highly competitive market in Southern California. We shall continue to grow and expand our facilities in our effort to offer that paramount, extra customer service," he said.

Miss Ellis, a ten-year veteran with the wholesale firm, has been assignecl as rninager of the ofifice, which also includes administrative as well as clerical detail. Charlie Bover. for the past 30 years iclentified in hardwood and softwood production and rernanu{acture, has been appointed superintendent of operations u'itl-r headquarters at pier 136, Wilmington.

Redwood Associqtion Offers Free Copies of ftlogqzine on 'New lmportqnce of Wood'

"The Nerv Importance of Wood" will be the headline on tlre February cover of House & Garden magazine. Lumber dealers everyrvhere should ha1e.1 c-opy -of th_is.important consumer magazine prominently displayed on their counters and in their home-planning centers. In twenty pages of four-color and black and white illustrations and text, this wood issue points up "new uses-new textures and finishes -6e1615 that harmonize rvith rn'ood."

The lead story begins with a headline : "Revolutionary products and techr-riques of building with wood are opening spectacular new horizons for a material long cherisl-red because of its beauty and warmth." It goes on to say, "The early Colonists used it for their houses and we still use it in 83/o of the houses built today. What other material can provide the fran.rework, roof, walls, flooring, interior finish, windows, doors, stairs, mantels and kitchen cabinets of a house? And what material is so versatile? Wood is equallv at home in a Cape Cod cottage or a modern house, fbr an interior wall of boarcls and battens or the period paneling of a formal room. Mrood is, traditionally, America's favorite building material and our love for its mellow warmth and infinite variety is instinctive and deep rooted."

Having a copy of the February issue of House & Garden handy will be like adding another salesman to your staff. If you aren't a subscriber to House & Garden, or can't get a copy at your local newstand, write to Dealer's Service Library, California Redwood Association. 576 Sacramento Street. San Francisco 11. for your free copy.

Interior and exterior uses of wood are illustrated in many styles of architecture and suggestions are given as to choices of pattern, texture, species and color for any effect. Publisher Arnold Shoop and Editor Harriet Burket made a trip through the woods and mills of the Pacific Coast, under the sponsorship of the California Redwood Assn.