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Biggest Advertising, Promotion ond Reseorch Effort Erpected to Give Plywood Industry Another Record Soles Yeor

Shooting for its 16th consecutive year of record sales, the fir plywood industry starts 1960 with plans for its biggest advertising and promotional effort, along with a greatly expanded research program.

A record $5.5 million budget-up a full million from 1959-has been approved by the Management committee of the Douglas Fir Plywood Association, along with projects that are expected to broaden the industry's markets and carry plywood into areas that have been borderline in past sales years.

Although most of the budget increase will go toward an expanded research program, W. E. Difford, DFPA man-