Increosed Soles Through Emphosis on Quslity ls Keynote of 1959 Red Cedor Shingle Buresu Convention

Achieving increased sales through emphasis on quality was the keynote of the 1959 annual meeting of the Red Cedar Shingle Bureau held December 4 in Seattle, Washington. Over 150 manufacturers of r'ed cedar shingles and machine-grooved shakes from Washington, Oregon and British Columbia attended the meeting tb review Jctivities of the past year and make plans for 1960.

"'When one considers the high and rising costs of land and labor, it becomes false economy to us6 anything but top-quality materials in building construction," stated Vir- gil G. Peterson, secretary-manager of the Bureau, in his report to the membership. Over 75/o of. the Bureau's total receipts is being spent for direct advertising and sales pro-

DOUGTAS FIR REDWOOD o nd

motion, he explained. This advertising for 1960 will stress the quality advantages of red cedar shingles and machinegrooved shakes.

"T!e home buyer, himself, is becoming more aware of this factor of quality," Peterson said, "and, as a result, builders have found they can increase the salability of their homes by utilizing cedar shingles and shakes."

Norman English, president of the Bureau, described the organization's growth and activities. "During 1959," he reported, "the Bureau spent more than three times as much on trade promotion and advertising as we did only two years ago."

Further progress in eliminating wood-roof insurance penalties was reported by R. H. Farrington, vice-president of the Bureau and chairman of the Public Relations committee. During 1959 three more states eliminated this penalty, bringing the total to 21 states.

"As comparative safety factors of different types of roofs become better known and understood, we expect more and more states to take this step," he said.

Steady growth in Bureau membership was reported by C. G. Watson, chairman of the Membership committee. "During the past year, five new plants representing 34 machines became members of the Bureau," he said. "This brings our total membership to 147 shingle and machine groove shake mills, with a total installed capacity of 614 machines."

Re-elected as officers for the coming year were Norman English, president; R. H. Farrington, vice-president ; and Virgil G. Peterson, secretary-manager.

The new board of trustees will be as follows:

For Washington, in addition to Farrington, are John Anderson, Olympic Stained Products Co., Seattle; Frank S. Barker, Winlock; Dale Craft, Raymond; R. D. Mackie, Aberdeen; J. A. McCrory, Seattle; Paul R. Smith, Seattle.

For Oregon: Walter Huntington, Springfield, and Mel Lester. Sweet Home.

LONG BEACH o Suite 604 Oceqn Center Bldg.

SPruce 5-2251 o HEmlock 5-8948

SAN RAFAEL, CAUF. . P. O. Box 569

Glenwood 4-2310, TWX SR 64

EUREKA, CAtlF. o (Generql Ofice) 630 J. Sr.

Hlllside 3-7001, TWX EK 84

For British Columbia, in addition to English, were A. D. Botham, New Westminster, S. J. Dumaresq, Vancouver; J. R. Gray, Vancouver; W. H. Mclallen, Vancouver; H. A. Smith, Victoria; William Stevenson, MacMillan & Bloedel Ltd., Vancouver; C. G. \Matson, New Westminster, and H. V. Whittall, Vancouver.

Handsplit Shake Use Up 4816

A remarkable rise in the use of handsplit red cedar shakes during the past year set an optimistic note at the Handsplit Red Cedar Shake Association annual meeting held in December in Seattle. Approximately 60 members of the Association, representing mills in Washington, Oregon and British Columbia, attended the meeting.

"During 1959, the production and sale of handsplit