building materials co., inc.

WHOIESALE DISTRIBUIORS

I22O PRODIJCE STREET IOS ANGETES 2T, CA!]F.

MAdison 7-53(l/1

Prompt Delivery in los Angeles-Oronge-Riverside qnd Son Bernordino Counties

The dealer should first decide whai average gross profit he wants to make on his sales. Then, by using the information given him by Differential Costing, the dealer can set prices on all his merchandise so that overall, his profit will yield the des_ired, or required, percentage. Each price will be set according to the tost of-the item-, the turriover and other features. Thus, while one item may be set to yield a .l!7," profit, another which can stand i higtrer -a.kup will be set for 40 or 50Vo. This enables the dealer to develop a flexible structure to meet competition, but nevertheless maintain his proper profit margin. Yield Equaliza- tion is a system of balancing lower with higher mirkups. ft uses a simple method of ahalysis, to locate which priies should be raised to offset those that have been cut.

&-How does this help a dealer compete with discount operations ?

ANSWER: It tells what it costs you in dollar profit to meet a competitive price. It tells you on what items of merchandise this sacrifice of profit can be recovered. Secondly, by setting prices on the basis of the sale and not the customer, the dealer can charge the proper amount. This is a basic need and can become one of thl most important ways to get greater profits.

9-Is this good for the smaller dealer as well as the larger ?

ANSWER: Yes, regardless of the size of the yard, every operation must base its selling prices upon its costs. In every- single case where these economiC principles have been followed, the dealer has been able to riach the profits normally found in sound business.

Fremont Foresf Products Frqnk Adomo in Arcqto

Frank Adamo (right) has joined the staff of Fremont Forest Products in the Arcata, California, office. Adamo, an experienced lumberman, started in the Hammond Lumber Company, Retail Division, in 1950. He gained experience in the manufacturing phase of the industry through a year at the Samoa plant of Georgia- Pacific Corporation, Hammond California Redwood Division. Most recently he has served as manager of the J. W. Copeland Company, Arcata retail yard.

Frank has two sons, aged six and eight, and he has spent a lot of time with other boys in the past few years coach-

Ploces Office

ing baseball in the Babe Ruth League. Currently he is coaching the Arcata Merchants Basketball team.

Louren Foster Joins Stqndord

' Lauren Foster, who has been active in Southern California lumber procurement and sales the past 40 years, has joined the sales staff of Standard Lumber Co. in Los Angeles. He has been selling for Jameson Lumber since 1955 and, prior to that time, spent 35 years with the old PattenBlinn Lumber Co. in purchasing.

Nqtionql Forests Expect More Skiers

Early snows in many parts of the country, plus new and enlarged ski facilities on the national forests, point to increased use of Forest Service lands for winter sports during the coming season, announces the U. S. Department of Agriculture.

All or part of more than 100 ski areas, constructed and operated by private companies under paid permit, are on national forests. Among these are Squaw Valley, scene of the 1960 Winter Olympics; Mammouth Mtn., China Peak, Mt. Baldy, and lleavenly Valley in California; Mt. Baker, Stevens Pass, Snoqualmie Pass, and White Pass in Washington; Timberline Lodge and Government Camp on Mt. Hood in Oregon ; Arizona Snow Bowl; Santa Fe Basin in New Mexico.

Last year some four million visits were made to the ski areas on national forests. Considering growing interest in the sport during the past few years, Forest Service recreation experts predict four and one-half million visits will be made during the coming winter and spring season.

Some new developments on national forests are Aspen Highlands in Colorado, Bachelor Butte in Oregon, Mt. Shasta in California and Grizzley Peak in Montana. Permits have been approved for a new area at June Lake, California. Possible sites at Monachi Meadows and Bishop in California, and at Vail Pass in Colorado, are being considered. Skiing is growing in the Southwest and requests for special use permits are coming into the supervisors of the national forests in Arizona and New Mexico.

In all parts of the country, ski facilities on the national forests have been expanded. Greatest change in an area is at Squaw Valley, where facilities have been enlarged to handle all winter sports activities connected with the Olympic Games, and to house the participants. Some 1,000 acres of this development, including ski runs, tows, and ice arena, are within the Tahoe National Forest and leased to the California Olympic Commission. After the Olympics the area will be run by the State for public recreation, under paid permit.

Monty Atwater, one of the Forest Service's avalanche control authorities, is stationed at Squaw Valley in connection with the administration of the permit. He will advise and work closely with the several groups and individuals who have public safety responsibilities before and during the Olympics.

Through surveys made during 1957 and 1958, Forest Service snow safety officers can predict when and where most avalanches are likely to occur in the Squaw Valley area. Their knowledge has been consolidated into a snow safety plan which the Olympic Commission will carry out under Forest Service guidance. It includes the placing of recoilless cannon at strategic spots to bring down avalanches before they become dangerous, and when skiers are not on the slopes or trails.

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