INDEPENDENT BUILDING MATERIALS CO., INC.

gations, minimum paper work and larger dollar unit of sales mean a lower cost of handling, thus justifying a lower selling_price. ,Sharp pencil work will tell-you exactly how much lolver than the retail and contractor price this price can be.

7 How does this system protect a dealer's profit?

ANSWER: By itself, it doesn't. It will merely point up the- -fact that I 50/o markup does not necessaiily assure a 3!%7e profit, for instance. The system of piotecting profit-: is called Yield Equalization. Anothercomplex-sounding phrase that is actually simple.

aa is all the shouting . . ? a ? a ? a

WHAT is SO-CAL's answer season" to "rush the and bring you B-l-G

SPRING BUSINESS EARLY ?

a ? a ? a

WHY . . . is this new promofion, this new business-getiing progrom, so greot thot it hos behind it the moior promolion supporl of such big nomes os Plywoll, Celotex, Modernfold, Arrow Stople, Woodkote, Mosonite, Kordire? . . FOR YOUR OWN SAKE, sove some rime lo heor the focls nexl time you see your SO-CAI mon!