The California Lumber Merchant - January 1958

tUM,'BER MERCHANT

Vol.36 No. 14 rN BUsrNEss ovER THTRTy-FrvE yEARs Jonuoryl5rl95S

UPGRADE YOUR STOCK FOR GREATER PROFITS IN 1958

Yes, if you resolve to stock our choice FAS Philippine Mahogany in '58, you could be headed for the most profitable year ever.

This first quality lumber comes from the timber country of Northern Mindanao, and was cut for us by one of the finest mills in the Philippines. It was then kiln-dried and processed by one of Japan's most exacting mills. And shipped directly to us, thanks to our valued connections in the Far East.

Truly consistent in color and texture, this premium quality hardwood has been sorted on our chain and can be furnished in units of specified widths- 6", 8",10" or 72"or in random widths. So you get both top value and extra economy from Gordon-MacBeath. Unquestionably, there is no finer Philippine Mahogany on the market.

Send us your order today and we promise to make irnmediate deliuery -"yesterday" from either warehouse !

GORDON-MocBEATH HARDWOOD CO.

HARDWOOD DIVI5ION OF L. J. CARR & CO.

Sacramento: 2727 65th Street

Oakland: 8400 Baldwin Street

Phone CLadstone 2-2657

Phone LOckhquen 8-2578

All eyes are on the BIG 660"

For its expansive timber stands efficient sawmills . . and experienced manpower. Ostrom gives you the advantage of controlled production of consistently high quality lumber. Our supply comes from some of the finest timber stands in the \fest, with the emphasis on high-altitude, fine-grained. lumber. You will appreciate the indiaidual, personal attention we give to all orders . and the Ostrom credo that shipments and loadings go through on schedule as prornised! \fhy not give the BIG "O" a call on your next big order?

SUGAR. PINE O CEDAR

PONDEROSA PINE

DOUGLAS FIR

V/HITE FIR O HEMLOCK

REDV/OOD

ENGEL]VIANN SPRUCE

THE CALIFORNIA LUMBER MERCHANT

Jack Dionne, Publisher

IHE GREAI HEART OF HOO-HOO, the lumber indurtry's fellowship frotarnity, wenl oul to the homeless ond needy ogoin lhis Ghrictnos seoson. lf there wos any doubt in your mind whot greot good rhcse clubs con do (ond the ncxt timo you get to wondering if the doily:rruggle is "worth it/'), iurr study the wondcn ful foces of these orphoned kids for o fosr pickup. The photo at lhe left ir the scene or Ooklond Hoo-Hoo Club 39'r Chrislmos qnnuql for the needy ot fhc Ocklond Boys Club, which is reported on Poge 52, ond lhe scene ot the right is of some enchqnled youngslers dccp in the mogic of Ventriloquist Dick Weslon ot Cfub 9r Christmqr luncheon in Son Froncirco's Sl. Froncis horel, which is rcporled by The Merchant's Alox Gook on Pagc 22

Lumber Mqnulqcturers Approve $1,250,000

Annuql Wood Merchcmdising Progrom ..

The A-LMA-NAC of Northern Deqlers

Bickell Brothers Open New Retoil Ycrd

NRLDA Executive Sees Better Yeor for Dealers Los Angeles City Sets New 1957 Building Record New Line of 'Spoce-Scrver' Lift Trucks Announced "First Impressions of the Lumber Industry," by Mortimer B. Doyle, NLMA Vbgobond Editoriols .. B

this issue, we weliome these new advertisers into the familv of California Lumber "Merchant-isers": Bilt-Well-Distributors ...Page 43

Lumber ftlonufocturers Okoy $I,25O,OOO Yeorly Notionol Wood fflerchondising Progrqm

Tucson, Ariz.-A special Wood Promotion Planning Committee of the National Lumber Manufacturers Associa-

has approved ground rules for a proposed $1,250,000-

a-year national wood merchandising program. In the cli-

to a three-day lumber merchandising meeting, Dec.

t:, 17-19, the committee spelled out the intended scope and purpose of the program and the area of NLMA responsibilitv.

,,: Heading the committee, recently appointed by :,' NLMA President N. Floyd McGowin, was Willard A. .'i '-Constans; generd sales manager of tlre Ralph L. Smith 'r, Lumber Co., Andersoru Calif.

irl Other committee members present at the Tucson meeting

li:,.were H. S. Mersereau, Crossett, Ark.; T. H. O'Melia, Fulf:, ton, Ala.; Saxton B, Ferrell of Pope and Talbot, Inc., Porti; land, Ore.; William R. Garnett, Tacoma, Wash., and C. J.

..]ohnson, Lewiston, Idaho. ;,r ', Over-all objective of the merchandising program, ac-

^cording'to the committee, would be "to create nationally an

atmosphere in which NLMA's regional associations and

members can better compete against competitive

In defining the area of NLMA responsibility, the committee emphasized:

" , 1'NLMA's role in merchandising should be that of supplementing the merchandising activities of the regional assdciations and special care should be taken to avoid duplication and conflict."

agency, to present the program to manu'facturing segments of the lumber industry early in 1958. The agency will complete work on the presentation by early March and most bf NLMA's federated associations *ittlr-crte on the program by April 15, Before the program can be undertalien-as a joint NlMA-federated association project, it must be approved by regional groups responsible for at least &/o of NLMA's dues income.

As detailed by the Wood Promotion Planning Committee, the program would provide for:

1. Advertising in the trade journals read by builders, architects, engineers and school officials.

2. Advertising in other opinion-molding publications.

3. "Educating" building pode and fire insurance officials in .the many uses and advantages of lumber and wood products.

4. Expanding NLMA's present public relations activities. This would inqlude 'increased pieparation of text books, technical and promotional literature, films, trade and product publicity.

5. Encouraging high school and college students to follow careers in the technical sciences related to the use of wood.

Also attending the Tucson merchandising meeting were NLMA staff members and the managers, promotion personnel and advertising agency representatives of several federated associations. Representatives of the Van Sant, Dugdale advertising agency discussed sample copy, tentative budgets and a general theme for the merchandising

fn another action, the committee approve{ the selection of Van Sant, Dugdale and Co., Baltimore advertising program.

filerchondising -Adveilising Promotion of Wood Erpected to Benefit All Segments of lndustry

By Mortimer B. Doyle Executive Vice-President National Lumber Manufacturers Association

Lumber manufacturers are about to undertake a national merchandising program which would give the building trades and distribution channels of the lumber industry a strong new assist in the promotion of lurnber and wood products beginning in 1958.

- This progiam, iJ approved, would be an all-embracing merchandising-advertising effort to prornote lumber and wood products-and their many uses-to the architect, engineer, builder and consumer.

As a first step, the National Lumber Manufacturers Association is developing a comprehensive, detailed plan on what the program might include and how it might be carried out.

A formal program, complete with sample merchandisingldvertising material, will be presented to malrufacturing segments bf the lumber industry, for their decision, early in 1958.

Recent developments point up the need for such an effort to help the lumber industry maintain and improve its markef position among leading building materials.

Lumb-er production-for the year just drawn to a close is estimated, at this writing, at 34 billion board 'feet-about 9/o below output in 1956.

'Lumber consumotion for 1957 is figured at about 37 billion board,feet-off 8/o cotnpared with 1956. An excess of imports over exports accounts for the fact that consumption will exceed production by some three billion feet.

Never has the climate been more favorable for a n4tional wood merchandising progriurr. Dollar outlays for .new construction this year are expected to break all records, totaling in the neighborhood of $50 billion. The opportunities for wood promotion are especially

great in the fields of new home building and home remodeling-expansion.

An 8/o increase is {oreseen in dollar outlays for all types of residential construction work. This assumes a gain of 6/o in expenditures for new private housing, an increase of 9/o in outlays for home additions and alterations, and a jump of 8/o in spending for new public housing.

Housing starts in 1958 (public and private) should total at least one million units-possibly as many as l.l or 1.2 million, in view of recent indications that more money will be made available for mortgage credit this year.

Other types of new construction expected to gain or at least hold their 1957 levels, dollarwise, include private hospital and institutional building, farm construction, commercial building, church construction, public and private school building, and highway work. Most of these construction categories use substantial volumes of lumber.

Consumers-present and potential home buyers, the ' do-it-yourself enthusiast, families interested in home remodeling-stand to gain as much as anyone from a national wood merchandising program.

Such a program would present new ideas on how wood may be used to improve the appearance, increase the livabilitv and raise the value of the nation's homes.

It'would help architects, engineers and builders to gain a new appreciation of the strength, versatility, economy and

modern applications of wood.

And it would susgest n suggest new techniques, a fresh ap,blem of keeoinei the oualitv of build-

proach to the problem of keeping the quality build ing up, the cost of building within reasonable bounds.

With lumber manufacturers alerted to the manv adv advanrm, 1958 may tages of a national wood merchandising program, may usher in an era of new sales prosperity for the lumber and building industries-an era of unprecedented values and serviceJor the American consumer.

Add Your Voice to Industry,s Affoirs

ffie -NAE TETIEN

VVhat's Going On .

The members of the Lumber Merchants Association of Northern California were pleased to welcome into memb_ership during the month oJ December: Campbell Lumber Company, Campbell-E. M. Arends, owner, and Pacific Lumber Company, Santa*Cruz-Fenner Angel, owner.

Merchandising was the keynote of many firms during the holiday seas-on in a succesiful bid for a -higher percent-age of the consumer gift dollar. It was only a few short y-ears ago that members of the industry first recognized that-many_ of the items carried in their-regular inventory would make ideal gifts, and many progrEssive industry merchandisers have successfully educated- their customeri in this direction.

Progress Lumber Company, Redwood City, had a very handsome exterior displav in keepine wit6'the holidav theme Tom Smith and his associatei at Minton Lumbir Company, Mountain View, expressed the yuletide spirit with. a tastefully dbcorated retail store accentuated b1 the traditional tree . Old St. Nick appeared in many seisonally decorated windows but in few was he more gaily replesen-ted {ran -by the mechanical Santa appearing in tlie Freedom Lumber Company window decoiated bi phvtis Espindola ( a woman's iou6h perhaps l) . . Dolan"s of Sacramento was very well visited by the gift-conscious consumer, as was Steiner's, also of Sacramento . -Bob Butcher, who recently took over the management reins of San Lorenzo Lumber Company, erected in eye-catching holiday theme display on the roof of his warehouse.

Without a doubt,. many strategically located building materials dealers are demonstrating the irofitability of supplementing the contractor business with -a successful consumer trade'

THE LMA ROUND TABLE

There has long been a need within our industry for a continuing fo5u-m to provide dealers with an opportunity to exchange information and ideas among other- industry members. In many cases, if a dealer could but discuss his particular problem in an open and frank manner with a group of other experienced lumbermen, he could determine how others in the industry have successfullv handled a similar difficult situation. ihis is often the caie inasmuch as the problems facing the industry are not new in character but only in degree and clitnate.-

In recognition.of the need for such a forum and in the belief that the c.umulative knowledge of experienced retail lumbermen can provide the industry wittr its best source of counsel, the officers and direciors of the Lumber Merchants Association inaugurated the ..LMA ROUND

TABLE."

Every other month, twenty LMA members will be invited to two one-day sessions of the LMA Round Table (held a month. apait; to informally and frankly discuss operating practicei and to exchange-ideas with ofher retail lumber merchants regarding credits, cash discounts and collections, methods of - cuiting operating costs, profit- pakllg store items-in fact, any operating procedure will be discussed in which sufficient interest -is- indicated. At the conclusion of the discussion surrounding each topic, the presiding Association officer, who serves as moderator

of the .program, summarizes the pertinent points of the discussion.

To encourage a free flow of discussion and thereby dev.elop as m-uch pra_ctical infor:mation as possible, the par- ticipants of each Round Table session are invited fiom various non-conflicting marketing areas. This method of inviting Round Table members serves a secondary purpose 9f stimulating increased discussion in that it prqvidis a broqder geographical range of business climat6s -and situations.

The second LMA ROUND TABLE session. which was recently held in San Francisco, was attended bv the following dealers;

R.OUND TABTE R,OSTER

FRANK BAXLEY

Brry-Wrighr Lunbor Go. Porr.will., Cdllf.

IIOYD BITIENBENDER

Bificnbcndcr lbr, Co. Ukioh, Colif.

r. T. BRANSON

ilclrorc Lumbcr Gompony Ooklond, Colif.

rES TEY

Sonto Cruz Lunbcr Co.

Sanlo €rur, Collf.

GHARIES CROSS, St. Trvckoc-Tohoc Lba Co.

Tohoc City, Colif.

DrcK cRoss Cros tumbcr Compony llcrccd, Colif.

ARTHUN HANSON

Gcncrol lbr. & Supply Co. Berkcloy, Colif.

FRANK WATSON

So. Ciry tbr. & Supply €o.

5o. Son Froncirco, Calif.

ARTIN SPECI(ERI, JR. Spcckcrt lurnbcr Compony lloryrvillc, Collf.

CTAN HrcKg l{ickr lunbcr Gompony Solinor, Golif.

HENRY HUIE|T North Boy lunbcr Co.

Cortc llcdorc, Calif.

TOII JACO83EN, JR.

Sun Vollcy Lumbcr Co.

lofoycfic

FRANK KOTEY

Hornc Buildorr Supply Co.

lodi, Golif.

CART IRAVIS

Wllnors, lnc.

3on Jore, Golif.

TAIION NINE

Morion ilinc lumbcr Go.

Frcmo, Calif.

EDWARDS i,IETCAIF

lhc King Lunbcr Co.

Bnkcnficld, Collf.

w. H. scorT

llrrnrr lumber €o.

Pclo Alto, Colif.

DAVE WIGHI

O'Ncill Lbr. Compcny

Rcdwood Ciry, Colif.

_fY.n+ was the opinion of the information developed at the LMA Round Table by those who attended? Foll6wing are some of the comments received by Jack Pomeroy, moderator of the session:

_

"V"-ry valuable'' "f wish every dealer had an op- portunity to sit in on these sessions, at least twice -a ygar" "I have already implemented several of the ideas developed during the meetings" "Highly unr-que---should be continued" "One can no longer find the answers by himself . the Round Table s-ession_s certainly prbvide a rare opportunity to learn profitable ideas."-

._{! Ai;s^o_c!q!to" prlrgrarys, like the qecently inaugurated "LMA ROUND TABLE," are developed bec-ause of"a need existing within the industry for a paiticular type of information or service. In facL any program will b6 developed in which sufficient members - aie interested-for the Association's only reason for being is to aid its membersthe retail lumber dealer.

IHPA Schedules Annuol Meeting At Sonta Borborq, Jonuory 3l

_ The Imported Hardwood Plywood Association, Inc., San Francisco, will hold its annual membership meetins. Ianuary 3l-February 1, at the Santa Barbara-Biltmord'hbtel in that centralized city for both the NoCal and SoCal members.. Registratlon and a get-together will start the previous evening, Jan. 30.

Business will include election of officers and directors and appointme-nt of committees, reports of the past year,s activities, and formulation of plans and policies foi the coming year. A guest speaker will keynote the afternoon session-, announces Gordon D, Ingraham, managing secretary, World Trade Center, Ferry-Building, San'Frincisco.

" Babe, that there's what I call a SOUND FOANDATION J " observed Paul Bunyan as he delicately lifted up the old house with his pinkie. The Blue Ox grunted. "See them mudsills, girders an' posts? Been settin' there 25 years in the damp an' dark, supportin' 50,000 pounds o' house-an' not a trace o' rot or termites anywhere. Sound as the day they was cut...Babe, sure as you're true blue, that's BAXCO Pressure Treated Foundation Lumberil< ."

BAXCO pressure treated' FOUNDATION LUMBER

* \7hat else, Paul? For the past 25 years

BAXCO pressure treated Foundation Lumber has been safeguarding thousands of '$7'estern homes against termites and wood-rot. Pressure treatment locks in the chemical protection for keeps. And when you figure, Paul, that just

one repair bill, caused by rot or termites, can run into hundreds of dollars-well, why take a chance ? Especially since BAXCO Pressure Treated Foundation Lurnber adds so little to the total building cost-just a few dollars.

!7rite today for free booklet.

H. Baxter & Co, rgS6

Bickell Brothers Combine Their Experience For New Retqil Yord in ftlountqin View

Brothers Herb and Harold Bickell, a couple of the best-known-and-liked gents in Northern California's big retail lumber industry, became entrepreneurs first-class on November l, the date of the official opening of Bickell Bros. Lumber and Building Supplies, at 134 South San Antonio Road, in Mountain View. Herb and Harold, both energetic young men, but with over 62 years' retail lumber experience between them, have incorporated the finer points from their extensive background into a fine little retail lumber business which was picking up volume even before its doors were open.

Although the 12.00O sc1. ft. building occul>ied b1. Bickell Bros. rr,as not originally intended {or a lumberyard operation (the building belorrgs to Herb and r,vas originally intendecl for lease income), it turned out to lre highiy satisfactory Ior all purposes. Of tilt-slab construction employing clear sp:rn Glu-lam beams, the building houses a retzril departurent and offices in front.

THE YARD ENTRANCE is otlroctive ond well-mqrked. The neon sign with "bullerin boord" for speciols hos proven highly effective in the new retoil operotion. The current sign when this photo wos token soys: lxl2 Shelving-lO cents o fool

The re st of the building provides :rrnlile undercover lrrmber storage and is separated from the front section lr,y :r nrovable n'all u'hich car.r be movecl frrrther back in the lrr-ril<1ing 'lr.hen expansion of the retail department so rvarrlrrrts. l,)verything u.as plzrnnecl u'ith future expansion in n.rir.rcler.en though prcscnt facilities :rre rn()re tl'ran adeclulLte.

side of the building. ln oddirion to inside slordge, yord will eosily occommodote 300,000 b.f. ourside

WAtL DISPLAY closeup shows rhe otlroctiva chrome brockets which olso dress up the disploy. Here the Poweriool disploy is feirtured. Merchondise disployed here is oll individuolly price-togged, qnd nolice uncluttered, over<ll oppeoronce

PROFESSIONAT looking, but economicsl. woll disploy wos designed

Of the some (r2 years of retail lumber experience Herb and Harold have logged, Harolcl rates as senlor partner by five years. Botl.r u'ere employed by the same lumber firm throughout tl.rose "62 years."

Harold Bickell began his retail career during 1925 with Merner Lumber Compar.ry, Palo Alto. After ter.r years, he rvas named manag'er of millrvork at Progress l,nmber Company (ou,ned by Merner) in llednood City arrcl, during 1946, u'as appointed general manager of the entire Progress yaro.

Herb, likeu.ise, begar-r his career rvith Merner I-umber, although five years later, during 1930. \Vith the exception of three years in the South Pacific 'rvith Uncle's Navy drrring WWII, he remained n'ith the l\Ierr.rer organization rrntil late lzrst summer, rvhen brothers Herb and Harold decidecl to strike off on their ou'n. tferb u.as general manager of Xlerrrer's luml-rer divisi,rn rvhen he left the firnr.

Catering to the shoulder trade, ancl to industrials and custom builders, Bickell Bros. has every appearar.rce of being ear-marked for more than modest success. Or as Brother Ilerb, with tongue in cheek, puts it: "If the customers ever st:rrt coming in like the salesmen have, u'e just can't miss !"

PIENTY OF ROOM for lumber hondling or reor of building. Unir such os lhis con be lronsferred by one of the yord's lifts fron truck to worehouse...

. through qny one of six l2-fi. boys in nothing fiar. The yord is com. pletely poved to focilirore oll-weother hondling

SIANDUP RACK of lumber sorted to grode ond specias and individuolly price-togged for convenience of the shoulder rrode. This departmenl is immediotely io resr of the retoil showroom, Lorger orders for conlrocto13 qnd industriol users ore filled furrher bqck in worehouse

by qnd insrolled by the Bickells using Alqsonite Pegboord, which was securad right to woll of building. Conopy ond shelving ore supported by odiusroble metol brockets

THE CENIER ISIANDS ore the populor Doley Store Fixtuies. frequently odvertised in these poges, instolled by Gorehime Corporotion of Son Frcncisco, designers of lhe showroorn ond mony other Northern Colifornia retoil lumberyord stores

OWNERS Herb (lefr) qnd Harold Bickell wirh George West (right), who rides herd on the offce ond bookkeeping. Mr. West, o cousin, formerly owned o ilre recop ond hordwore business in Coos Bcy, Oregon. Notice the Chrislmas decorations in the retoil lumberyord store, a merchsndising proiect which is treoted more in deioil in rhe A-IMA-NAC column on the preceding Poge 4 in this issue.

ATTHOUGH the Bickell Bros. lumberyord is norrow (80 by 550 feer), ihere's plenty of cleoronce for storoge in froni ond olong one

A MAN-MADE HURRICANE CRIED..UNGLE''

Sales come faster when you have a strong, proof-packed story to tell about a product. CECOROLL Steel Roofing gives you just that. Consider the test made at a leading university. CECOROLL was subjected to a man-made tempest created by an aircraft engine rewed up to 145 mph, plus a deluge of water pumped into the air stream. Result: No leaks - no wind damage. Not a single drop of water penetrated the CECOROLL roof at seams or nail holes. A roof of ordinary corrugated steel sheets tested identically leaked before hurricane velocity. What a test! What a sales story! Tell it with confidence. SelI CECOROLL faster for Profits Plus.

*Patented

Weathertioht CECOROLL is used as rooling and siding on all types ol farm, ooultry and Industrial buildings.

ilrfucn tlghtl! arch lhe rufing skr,ht. lg. The bridging srcb actually makes the structue stronger. And the long 31' length of Cecoroll stifiem tbe building even lurther.

roll

roll

"Character is not made in a crisis-it is onlv exhibited." -Dr. Robert Freeman. * ,. *

"Wood burns because it has the proper stufi in it; and .a man becomes famous Y al" same reason."-Qssfhs.

A great thinker once said: "The most utterly lost of all days is ln+ t" which "or*n?" not laughed."

"The only way human beings can win a war is to preo"1r1 i1."-Qeneral George Marshall.

{.*{<

"A Communist government is one where they name a street after you one day, and chase you down it the next." (Ctipt.)

rl€**

"A man who says he is boss in his own house is not to be trusted; he'll probably lie about other things, too." (Anon.) ***

"The road to success is over the rough hill of difficulty. The path to prosperity is through the swamps of sacrifice. If you have decided that you are going to detour, to duck the regular route and reach your goal without honest service and the hardest kind of work, pinch yourself, boyyou're dreaming." (Anon.)

,k tl. *

"As long.as a man stands in his own way, everything seems to be in his way-government, society, and even the stars and planets; the only real obstacles to our happiness are wrong thoughts and emotions."-fh91sau.

**rr

"Let not thy mind run on what thou lackest, as on what thou hast already."-Marcus Aurelius. In other words, do not say "My purse is half empty," but say rather, "My purse is half fu11."

There is an old adage ;"J.";", "A silent sage has tess influence than an articulate fool," for truly articulate fools are never backward in spreading their gospel.

tc**

The story goes that a rrtan was tried, found insane, and sent to an asylum. The testimony showed that he was saving one dollar bills, he thought they would be worth money again some time.

'1A few men are keeping the waters of the world muddy," said Gus Arriola. Not hard to guess who the few are.

One of the most difficult trees to classify and name was Douglas Fir. One of the earliest botanical scientists to study

BY JACK DIONNE

Western trees was Dr. Archibald Menzies. He found vast forests of these mighty trees growing from California to Canada on the Pacific Coast, and failed to classify them to his own satisfaction. He described the tree as a "false hemlock with a yewJike leaf," and gave it the botanical name of Pseudotsuga Taxifola:.

Then Dr. David OorrgtJr, r"*.* botanist, came from Scotland, and he devoted h'is genius to studying this unusual tree. He was quoted as sayrng that it was like a Fir in the flexibility of its needles, like a Spruce in its habit of bearing cones that hang downward from the twigs, like a Hemlock in the way in which the twigs droop, and tike a Pine in the appearance of the wood itself. So the United States Forest Service sanctioned for this Species the name Douglas Fir in honor of the botanist who worked so hard to classifY-it' *

The late Col. W. B. Greeley, a forester of renown, used to say that an industrial miracle in wood products was the making of rayon. He said: "On one hand is a tank of Viscose, derived from higtr' grade pulp. It has about the color, consistency, and allure of axle grease. As this horrible looking stuff is forced into a vat of fixing liquor, it passes through little whirling thimbles. From these emerge silver filaments, spun before your eyes into the most lustrous, shimmering silk you ever saw. And it is all from woodSouthern Pine or West Coast Hemlock."

A booklet once published by the Crossett Lumber Company, of Arkansas, gave an interesting history of rayon and its manufacture. According to that book, a scientist and chemist named Count Hilaire de Chardonnet gave us rayon, in about the 1870s. He had watched silkworms eat mulberry leaves and then spin their threads of silk, and decided to find out how they did it, and see if it could be duplicatedartificially.

He learned the silkworm's secret. The mulberry leaves inside them became a sticky jelly, and th,is jelly the worms spin into silk through tiny holes called spinnerettes. So he sets out to'try and duplicate the jelly. fle succeeded in making a very good substitute, out of wood pulp. An ingenious device that acts like the silkworm spinnerettes was created, and after the wood pulp had been chemically translated into a gelatinous mass much like that inside the worm, it was forced through mechanical spinnerettes, and shining, beautiful threads were created, and called rayon. And thus one of the most famous and useful of all textile fabrics was born. No wonder Col. Greeley called it "an industrial miracle."

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O Power rteoring 03 .tondord equipment.

O Single lever hoist ond rllr tonlrol, tpeedr

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HYSTER COftTPANY 24255o. Gorfield Ave., Los Angeles 22, CgliJ. RAymond 3-6255

NRTDA Executive Sees Better Yeor for Deolers in Chonging Retoil Picture

TI're home-improvement business promises to be one of thc brightel sl)ots in the U. S. eccln,,my,luring 195,\, irr thc opilrion of Il. R. Northup, executir.e r.ice-pre.sident of the N:rtional ltetail l-umber l)ealers Association.

"There is everlr indication that the volunte of nrorlernizzrtion :Lnd rep:rir u'ork, r'hich has been grorving steatlilv during t1-re last ten years to an annual volume oi $8,OOO,OOO,- 000, rvill continue its upu.ard trend as a result of vigorous inclustry-n'ide promotional elTorts and the progranr'of thc FTonrc Irnltrovenrent Council," Nfr. Northup said.

"With art least a moderate 11ptl1rn in neri home constnrt-tion also inrlicated b,r.the ireer flol.of mortgage funcls, it

looks as though retail nTaterials deir.lers, as ."r'e11 as home builders and contractors, can look foru.ard to a better year tlran they experiencecl in 1957.

"Home owners will find home improvement work easier to carry out as more and more lumber dealers are assuming the job of handling all details, including the planning, selecting materials, financing, and locating competent workmen.

"As in recent years, it scenrs prolralrle that kitchen rer-noclelirrg nill be the most popular tvpe of home improvement, follou.ed by re-roofing an<l re-siding, garage and cirrl)()rt building, and insulating.

"'Ihc greater availabilitv of iinre-l,uvnrerrt fin;rncing alsrr h;ts lrecn a factor in tl-re grou,th of the honrc-imlrrr,venrent lrttsincss, tti nl(,re banks and other lerrrliug institriti,,rrs lrirr.e forrrrrl home nrodernization a good t)'pe ()f risl<," he cr,ncluclerl.

Western Consfruction Men

Foresee | 958 os 'Solid' Yeqr

\\restern construction men feel that 1958 rvill be a solicl, if not spectacular, year in a srlrvey published in the January issue oi This Earth, monthly publication of Permzrnentc Cement and Kaiser GvDsum compar.ries. Thr<iugh extensive interi-ieu's n.ith business ancl construction leaclers through- out the \\rest, as rvcll lLs national spokesmen, develol,etl tlrc f,rll,,u'irrg general picture of the nen' year:

Housing starts, r.rationall1., lvill be up over 1957, should hover alrout the 1,050,000 unit mark, could go highcr I{eavy construction rvill holcl its <.,u'n, rvith pultlic lvorks largely offsettir.rg :i r.noclcrate slou'dou'n in private plant expar.rsions It will be a restless year. Efforts r,vill be steplted up to hold, as rvell as incrca.sc, r'n:rrkets. There'1l be harder bargaining in rrrrion-man:rgement negotiations The West rvill again take construction honors, rvith more thttn 22c/a of all types of construction in the U. S. The year will be follorved by a nen' era of grourth.

I)resident George S. Goodyear of the National Association of Home Builders, is quotecl in the issue as saying, "California is on the brink of a serious housing shortage." F.en l3rcx,vnell, manager of retail yards ;rncl stores for Dian-rond NIatch Comuanv in California, saicl, "Figures prepared by -our finance department definitely indicate that more people are unclertaking major homeim-rovement projecti; every month."

Hqrdwood School Feb. t 5

The \\'inter term (the 21st) of the John \\r. NlcClure Inspection Training School of the National Hardu'ood l-umber Assn., will begin February 15. Early registration is turged as tl're enrollment, like all the other terms, u'ill probably be soon filled.

Pcul McCusker Joins SCR.IA

I'aul McCusker, 1 Drumm Street, San Francisco, has joined the Southern California lletail Lumber Assn. as an Associate mcmber in the rvholesale fie1d.

(Tcll them, you, saw it in Tltc Calif ornia Lu,ntber Merchant)

Los Angeles City Building Hirs R.ecord $SOg Million in 1957

'Il-re city of I-os Angeles continued its sensational llostwar gror'vth during 1957 lvith a new constntction record of $509,553,700, according to figures just rele:lsed by Gilbert I:-. Morris, general manager of the 13uilding and Safetl. I)epartmerrt. The figure lvas almost $25 million greater than the record $484.962,719 rung up by the year 195(r. The new 1957 record was set despite the six-u'eek strike in the building trades industries that paralyzed Southern California construction last Summer, and despite thc tight-money conclitions that hit the U.S.

Mr. Morris said that 24,481 housing units were completed in the city in 1957.

The San l-ernando Valley sector registered nearly one-half of the Los Angeles construction total with $234,460,627, compared to $238,387,510 in 1956. The San Pedro area aiso slipped a bit. But the Venice district shorvecl the largest gain-$32,991,938 in 1957 against $21.221,137 in 1956. West Los Angeles climbed from $32,898,6.39 in 1956 to $44,591,489 in the year iust ended.

Construction in the unincorporated area of Los Angeles County failed to match the city growth last 1.ear. The 1957 volume was $32(t,426,O37, compared io $397,217,968 in 1956, reported County Engineer Tohn A. I-ambie.

CATENDAR of COMING EVENTS

Jonucry

OAKLAND HOO-HOO CLUB 39 "49ers Night," Guest Speakers and Movie-Bill Johnson, Program director; Fisherman's Pier, Oakland, lan. 20.

,{MERICAN INSTITUTE OF TIMBER CONSTRUCTION, San Nlarcos hotel, Chandler, Ariz., Jan. 20-24.

NORTHWEST HARD\\IOOD ASSOCIATION Quarter- ly Meeting, Congress hotel, Portland, Jan. 25.

REDWOOD REGIONT CONSEI{VATION COUNCIL

Annual Meeting, Flamingo hotel, Santa Rosa, Jan. 25.

SAN FRANCISCO HOO-HOO CLUB 9 Meeting, Leopard Cafe, San Francisco, Jan. 28.

IMPOI{TED HARDWOOD PLYWOOD ASSN. Membership meeting, Sar.rta Barbara IJiltmore hotel, Sarrta Barbar:r, Calif., Jan. 3l-Feb.l.

Februory

INTEITMOUNTAIN I-UN{BER I)I1AI-EI{S ASSN. Arrnual Convention, Hotel Utah, Salt Lake City, Feb. 6-8.

LOS ANGELES I-IOO-HOO-ETTtr CLUB No. 1 annual "Bosses' Night." Itodger Young auditorium, I-os Angeles, 6:29 p.m.. Feb. 10.

MOUNTAIN STATES I-UMBER DEALtrRS ASSN. Annual Convention, Shirley-Savoy hotel, Denver, Feb. 12-14.

SIERRA-CASCADE LOGGING CONFERENCE, FaiTgrounds, Redding, Calif., Feb. 13-15.

DUBS, I-TD., Tournament-Leo Cheim, Jr., host; San Iose Countrv Club. Feb. 14.

NATIONAL -\\TOODEN BOX ASSN. Annual Meetins, San Francisco, Feb. 19-20.

OAKLAND HOO HOO CI-UB 39 Annual Birthday Party and Dinner-Dance-Jim Hendricks, Program chiirman; Claremont hotel. Feb. 21.

WESTERN RETAIL LUMBERMEN'S Convention, Olympic hotel, Seattle, Feb.

SAN FRANCISCO HOO-HOO CLUB 9 pard Cafe, San Francisco, Feb.25.

Inc reosed Prof its Greoter Volume ond wirh CATAVERAS CEMENTS

ASSN. Annual 25-27.

Meeting, Leo-

Pick yourself GI WINNER!

Hundreds of lumber and building materials dealers are cashing in on the popularity of Calaveras quality cements. Calaveras gives you a full Iine of cements under one brand name, from a single source of supply:

l. Regulor

2. Plastir

3. White

MADE TN rHE wEsr

Top quality Calaveras prod- Fo! THE WEST ucts 5;ive you another advantage-rapid delivery to all pa-rts of Northern Cllifornia (and in ihe case of Calaveras white, throughout the eleven Western states). Start stocking Calaveras today!

Completely New Hyster'Spoce-Soyer'

Line Job-Engineered, Operotor-Tqilored

liit height. 1n this position, the 1oad. Tl'rus, nrast heigl.rt ficir-rg stacking height.

the second set of rollers carries has been reduced .rvithout sacri-

I'ositir-e control of inching, .ll'ith a sensitivity of "feel', that nratches tl-rat of a manually actuated dry-plate clutch, results from the adr.anced design of the Po.rver Shift engagir-rg elements and the hydrauliC circuitry. The pressure Itlit engages and disengages the disc is regulated 6y the stroke of the brake-inchinft control, of rvhich ih".e a.e i,,.c,-one on each sicle of the steering s6lumn-f6r convenience of opera- tion l.ith either the right or left foot. Thus, the operatoi can use either foot for inching or braking, and maintain com- plete control u.hen manipulating the trucks in cramped quarters and s'hen stacking a load.

. A completell' neu- 1ir-re of crrshion-tirecl lift trrrclis clestgnecl tor superior perfornrance rrnder exactirrg spucr., speed, and operating conditir_,ns, ltut ar':rilaltle at itarrdarrl rathcr than_. ltremiunr prices, is announcecl by the Ilystcr Companv, I)ortlzrnd, Oregorr. Irroduction of t-he (1000, -7000 attcl 8000 ll,r. capacitl'morlels tvill su;r1rlt'mcrrt existirrg H1'ster machines in tl.re 3000 to 5000 lb. ranse.

The large Space-Saver ntodels are suicl t(, rel)rcsr.ltt ir significant aclr-ance in crrshion-tired nrlLchinc.s. Their maneuveraltilitv is insured by a short turning ra<lius, p.)\\'cr steering.a-s. standard -et1u ipnr ent, a high torcl ue engine,'cxcel- lent visibility both foru,ard and to ll.re rear, anci'the applicatior-r _of human engineering prir-rciples to tl-re placemetit ot controls and the seating of the operator. Stability is rrnexcelled, and the combination of job-tested design, !lus the use of nel\r and improved materials such as sinterecl metiil clutch linings, are said to result in long life and little maintenance.

Feather Touch Control, an exclusive Hyster f eatnre yhi.! permits the operator to exercise positive control of both inching and braking through the sime foot pedal, is rncorporated in the nen- Power Shift Hystamatic tiansmission. This transmission, rr'hich is availible as an ootional extra. is.completel_\- autornatic and provides an infinite power ratio over the fuli range of vehicle speeds.

The Power Shift transmission eliminatei the need for the conventional clutching arrangement found on most lift trucks. Shifting frorn forwaid to reverse, or vice versa, is accomplished simply by moving the hand lever

9" tlt_q steering column to the appropriate position.

In addition, the nes' models have a-lower mast^height for any height of li{t than trucks heretofore available .' . ,,re engineered u.ith a lonng n'heelbase, but an extremely short o_ver-all length . have self-adjusting, oversized-brakes that require minimum maintenance and-are designecl r,r,itl.r a reversed.assembly to facilitiate bleeding of the iircrrit fronr the outside are equipped rl'ith a irvo-speecl, const:rntnresh transmission . have :r lon' prollle and 1o.'r' center of gravitv to inrpror-e stal,ilitv on steep grades ancl short trlrns.

The short or-er-al1 length, combined rvitl-r long r,vheelbase, provides.high underclearance at the center of tiie vehicle to l)revenl hang'-up on sleep ramps or rorrgh terrain, .rvhile at the same trme contributing to maneuverability. Stackirrq aisle rridths are 991. l0l ind 1051 inches foi the 6A,70 and 80. r'hile the intersectinq aisle tidths are 7I.73.71 irrclres. These dimensions insu-re that the truck can be usecl in plants,_ ll.arehouses, and service buildings having narro\\r aisles and restricted space for manipulatidn.

Another feature. espec_ially desira'ble in low-ceiling. areas or in elevators or through doors having low overheaii clearirnces, is the lot. collapsed height of the mast. This is ma"rle possible by a six-roller carria.qe, the top of u'hich is allor,r,ecl to extend tlevond the top of the inner uprights at maximum

The engine is a large boie, los' speed, L-head six having a 226 cubic inch displacement, and -onsequentlv is rated a"t high_horsepot'er and torque-70 hp at the governed speed of 2600 rqni. 168 pound-feet of tor(ue at 12iJO rpm. Di.,-e1oped b-v" Cor-rtinentai especially for the Space Sa1.er line, it has an extra-heavy cranksl-raf t ancl car-nshaft, over-sized heat-treated _bearings, heat-treatecl timirrg gears clesignecl u'ith a lou' helix anele, a built-in flybal1-gr,ve.t-rc,r, at-rcl a hear-y rlutv gcar citsc co\.er. Thrrs. king life il.itt-, a minimum of mainten:ince is assured. 1.'or convenier-rce in servicir-rg. a'I1 frrel elcments, ir-rcluding tank, prl1np, and carburetion, as u-ell as the air clcziner, are lor::ttecl on ()ne side of the block, tr.hilc all electrical elen.rents are rnountecl on tl-re other.

Ease oi rnaintenance \\'zrs, of corrrse, a serious consideratior-r_in desigrr. The entire hood raises and su,ings back or.rt oJ the n'ay to permit easy access to the engine, and the clutch and transmission eiements can be reached simplv bv remo.ving the_floor plates. Only the top of the split ctutci, housing r.reed be removed to reach the clutch cornbonents in the constant n-resh transmission or the engaging elements in the Porver Shift transmission. But it is- throueh the rugged construction, the feramic clutch facings, th*e selfadj.usting brakes, the heavy duty engine, and the other spe- cial design features that the real savings in maintenance rvill be made. because they reduce the number of times that maintenance is required.

_ Finally, but extremely important, the entire Space- Saver line was "tailored" for the operator by Henry Dreyfuss, one of the country's foremost industrial designers. The control levers are within easy reach, and the placement and length of the pedals, as well as other arrangements, was based on measurement statistics of the average American male, with provisions made to adjust seat location to match most standard male requirements.

Additional information can be olttained from vour nearest tlyrte. industrial truck dealer or by r.riting to Hyster Company, 1003 Myers Street, Danville, illinois.

First Impressions of the Lumber Indust"y

there. The mountain pass is ahead. With organization of men and weaDons. it can be taken.

Address by MORTIMER B. DOYLE, Exec.utive Vice-President, National Lumber Manufacturers Association. to Western Pine Association, September t3, t957, Portland, Oregon

When I was asked some time ago by your fine executive of{icer, Van Fullaway, to make a presentation here today, I agreed to do so. However, at that time upon reflection, I got to thinking about my lack of profound knowledge of the many probiems of the lumber industry. Being a proud Irishman, I decided then and there that if I was going to make a talk I rvas going to first learn something about the industry and its problems.

In the past three and a half months I have spent many hours reading, absorbing and listening to all the information I could glean, particularly about the many problems of a merchandising nature besetting the industry today.

Nolv, I did not select the theme, "First Impressions of the Lumber lndustry," l.,ecause it u'as pleasantly innocuous. I selected it because I hope to convev to vou todav mv belief that the lumber inclustry has airived at whai .atr b" the finest hour. the most promising decade, the most dramatic l-ralf-century in its history. This first impression has fsqottte solirl c,,nvictiorr.

Those r,r,ho do not believe this do not believe in their product. I'erhaps ther- could class lumber as a commodity rvith an inevitalrly shrinhing market, doomed to fade from the scene like thc horse-r1r:ru'n buggy.

To me this is a completely false analogy. I see lumber more as a product say, like milk. A product with a nature-given integrity. A product, susceptible like milk, to promotion-lest substitute products or synthetic juices and tired-blood pills and mystic hormones from the laboratories sweep milk from its marketthe American dinner table.

H:rd 1'ou thought of milk being faced rvith competitive inroads? Did vou kn<tu' that the dzriry inclustry's national association is-spendir-rg more than lii'e millioir clollars a ye:ir in advertising' :rnd promotior.r :rlorre to prlt the values of dairy products before the public? I am plunging into the subject of spending money because it is uot irr m1' makeup to stay rvithin the confines of the guarded eencrality. I car-rnot in good conscience srlpport the cantious a<lrroc:rcy of a vague future program far out somel'herc on :r rr:ceding :Lrrrl dimirrislring h,rrizon.

Arrd, when I say merchanclising, I don't necessurily rncan :rdvertising. I'm talking altout a program that rvill reducc barriers to wood ; that l'ill increase architects', school officials' ancl other ke1' people's knorvledge of wood and 'r'rrood's uses; anri ltlso rrse of ziny communications mediir th:rt u'ill sell rnore lrrmber nationally.

The lumber industry has immediate need for a nation-wide merchandising program. And never has an industry had so strategic an opportunity.

We have colne to the mountairrs. \Ve are encamDed about the foothills. Our campfires arc scattcred. Being dispersed, they do not glorv too brightly-,w'hich is all right if rve are defensive and seeking to hide fron.r the et.temy.

Dispersed, yes. But the strength. though scattered, is

\\re need heavy {ire for the break-through-and a joint industry command (regional ar.rd national). I am advocating, in this metaphor, a national rnerchandising program. Once through that pass \\'e can deploy again. The target rvill be slowed. It r,r,ill be rvitliin range of the accuracy of the rifles. I am talking about the greater opportunities for the regional associations and of the species campaigns when brought within effective range of the competition.

In a nutshell, u'hat I am saying in effect is that the industry needs to employ heavy artillery to soften the target so that the crack troops of the \\restern Pine Associaticln can then move in and capture the objectives '"vith well-aimed rifle fire.

My impressions u,ould necessarily be superficial if I had gainecl them simply by communing with myself. Many wise nrcn in this industrv have talked and I have listened. And as I learned more ancl more about the lumber industry from these men and as I studied the record, the facts fell into a straight line l'r'ith an arrow at one end as unmistakable as a marker at the crossroads.

\\re could go back, u'e could go sidervays (perhaps much as \\re are doing now) or we could go straight ahead and cross over the mountains. No industry can stay right where it is. There is an old military maxim credited to Napoleon to the effect that, "The passive defer-rsive is a form of deferred suicide."

Can there be any doubt which lvay we should go?

Let me quote one paragraph from an article in the June issue of the Journal of Forestry. The author quotes a text on marketing research. It says: "An artny commander -who {ailed to consider alternatives to his current disposition of troops until the enemy had attacked would be subjecting

(-West

such os this of lorge use of wood for indoor-outdoor living in modern homes will be feotured by the regionol lumber ossociolions in their 1958 cdvertising to lhe consumers in notional rnogoziner.

his tror.rps and his position to unnecessary pcril. Similarly, business executives who react only to the aggressive and successful action of competitors or to internal frictions subject their enterprise to unnecessary disadvantages."

Please do not misunderstand me. I am only quoting this as typical of t'hat you all recognize as the same kind of comment you have been hearing for a good many years, rvith the r,oices getting louder each year. These indictments, criticisms and complaints have served a purpose but, from here on out, 'lve should have no part of them. It is not the positive approach that rvill get us rvhere rve rvant to go.

\\rhat Monday morning quarterback can say u,ith any as-

Coqst lumbermen's Arsociolion pholo.) Scenes

Jonuory 15, t958

WOOD STRUCIURAL PARTS ore docorotivc in conleqporory houre (lefi) rhot merger ouidooeindoor living. Wilh more fovorcble FHApprcirolr on conlemporory dcs:gn, it is expected rnore orchilecls ond builders will turn to it.

Photo at righr shows living room of troct hou3o in development opproved by FHA. Hondsome plcnk-ond-beom ceiling gives cxtro heighf lo room; wood-ponclcd wolls carry out efrect of simplicity of nolurol molsrials.

(-Photos by Notional Lumber Monufoclurers Arsn.)

surance that five years ago or ten years ago this industry should have taken a certain action, on a national scale and, if the action had been taken, a certain result could have been obtained? I doubt if the action could have been taken that far in the past, and if taken, if it could have been successful.

I believe it can be taken efiectively now. And this is why.

In recent years there has been an orderly progression of events in this great industry that now give us the advantage of knowledge, understanding and coherence of purpose.

We have had the benefit of the constructive thinking and practical spadework of recent presidents of the NLMA, and also your own Walter Leuthold, and the directors representing associations such as Western Pine on the NLMA Board.

We have had the Stanford Research Institute report with its projection of lumber's future markets.

We have had the McKinsey Report with its analysis of problems and solutions.

We have had Professor Frey, the marketing specialist, tell us we should have an objective study made on the promotion of lumber.

We have had that studv made bv Professor Scott. marketing specialist of the University of Michigan, and the Report is now being studied.

We have had the benefit of the A.F.P.I.'s recent public interview survey conducted by Opinion Research Corporatlon.

And recently, we have had the benefit of a forecast by A. Kenneth Beg{s of Stanford Research Institute which loncluded that lumber will continue to lose markets in residential construction, in shipping containers and in manufactured products to competing materials.

It is probably true that all this documentation tells you nothing that you didn't already know.

Perhaps the ultimate importance of these reports lies not so much in what they say, but in the fact that the industry took these steps in progressive and orderly fashion, bringing us right up to where we are today-the point of dec1s10n.

The evidence is in.

I have a very strong feeling for which I will not apologize. It is Enthusiasm. I see a wonderful thing ahead, a wonderful road that we may travel.

I have read and heard about what the Western Pine Association has been able to do through the leadership of its Trade Promotion committee. I can-quickly visualiie what the entire industry can do by following the lead of those in our industry who see the value of an all-embracing national program for wood.

Anything I may hear about the factors of species and regional competition does not pull the rug from under this enthusiasm. I have seen this problem in other forms but essentiallv the same. It is not insurmountable.

May this competition live long and flourish. But when it

reaches the point where our private shooting wars cause us to turn our backs on the common foe, then it is time for serious discussion and action.

The enemn gentlemen, is not in the forests anywhere in this land. He is not in the sawmills. The living, breathing, shoot-to-kill competition is not in any of these places.

The real competition is on the banks of the Monongahela at Pittsburgh, where Alcoa has spawned the "care-free" aluminum house with two and a half million dollars of oromotion to nourish it.

The real competition is on the Ohio River at Louisville, from where the general sales office of Reynolds Metals is barraging the multi-billion dollar do-it-yourself market with products claimed to be as workable as wood.

The real competition is at U.S. Steel, where they haven't been able to leave wood out of their homes vet-but are still trying.

It is at Youngstown, Ohio, whence flows the word to dealers that they have a strong national advertising campaign to back their kitchens-kitchen units, they tell the public, that will never warp, rot, splinter, swell, rack or absorb odors.

The real competition is at the great plants around Chicago. It is in New York and Buffalo, in St. Louis, Missouri, and Midland, Michigan, and many another city of fabrication of composition materials-materials for which their manufacturers make either one of two claims-that they are just like wood-or they are better than wood. (Sometimes it seems they haven't been able to decide which is the more appealing claim to make).

The real competition is where the planning boards sit in the curtain-wall skyscrapers-it is where the product development teams scout the consumer markets-it is where the New York Madison Avenue ad men conjure words and color and use a multiple of dollars to whet the warm appetite for a cold product.

For example, it was reported in the Congressional Record of July 17, in quoting an editorial from the Eugene, Oregon "Register-Guard" entitled "Modern Techniques Can Help lurnfsl"-that one producer of substitute building materials feels justified in spending more in promoting his products on a ch,annel television show than is being spent by the entire west coast lumber industry in promotion of all kinds.

How much better a job we could do with our product than they can do with theirs-if we set about doing it.

The advertising men tell us that the giants are winning in all the markets. The bigger the impact-the more money it costs-the better the return on the dollar. And we hav-e no comparable giants in lumber. So, we keep on scattering our fire at a target so far away we can't hit it anyway.

We are talking about a national market. \Me are talking about creating a primary demand for wood which will sup-port regional specie campaigns.

A continuing, long-range, potent, consumer-saturating

program for wood is the one thing an individual association, even one as strong as yours, can never do alone. And even if it could. wouldn't it be foolish to do so if it could get the financial support of all concerned in the East and Midwest in creating a greater national demand for wood.

' If there is no concerted action-if nobodv does the iobwhat then ? Let me quote the immediate past president of the National Lumber Manufacturers Association-Lawrence Kellogg.

He said: "It's estimated by 1975 there will he 221 million people. Unlike our grandfathers, they will not have the daily contact with wood, and how many of them will know and appreciate wood ? We can't relax on calculations based

Now, it has also been said that a strong campaign on a national front will weaken regional associations-that programs and staffs would be threatened. This inhibition, too, ignores the dynamic power of growth, the nourishment that flows into every branch when there is health in the total organism (in tiris case the industry). A tree without leaves, someone has pointed out, is still a tree. But a leaf without a tree is a withered nothing. And the leaf always dies before the tree.

I know people can raise a lot of money and spend a lot of money and get little or nothing for it. That perhaps is the principal deterrent, the main inhibition. Once lumbermen know that the program ofiered is as solid and substantial as can be devised-that it is sound-that it gives a foundation for their continuity of operations and a structure for their long-range planning, then I do not believe we shall longer hear the refrain "we can't afford it."

This is what a leading lumberman, a member of the NLMA board of directors, said recently. "We can't afford a one-cent or a two- or a three-cent dues increase. Nope, we can't afford that. But when lumber starts stacking up in inventory, we can cut it $5 a thousand so fast it makes your head swim-and without blinking an eye."

With o rtriking design colling upon the nolurdl slrcngth ond beoury of wood, o New Orlcans orchitect hos builr himself o houre odaptoble to modcrn living. Simplc in design, commanding ottcntion for itr unique rlyling, irs dramotic Iroolrnenl of wo6d clcorly demonrhdtaa o now potenticl for r|qndord lumber ilcms, fhe hourc is builr in lwo toclioni connccred by o conlcr enlry. Eoch section ig ropped by o roof drol is qctuolly c l2-gobled, l2-poinred plcotcd rtor. There ore iust threc basic froming el.mcntr-wood sheorhinj, rqhcr ond rigid struts. Kcy structurol elarnent i3 ths 1"x5" tonguc-ond-groovc Soulhcrn Pinc roof rhcothing which spcnr lhe roftcrs lo qssume lhe fu4clion of o skin or menbrone that ties togcther oll of rhe roof froming. The exlerior woll seclions ore lopped to rimulotc c boord ond botlcn efiect. By robbening opporing groovcs of the ovorlopping plonk wqllr, thc architect wos oblc to conccsl wircs in o rolid wood wsll. fhe two-inch thick wolls clininatc lhc necd for any furthcr insulcfion. In cddition to the shecthing, the houre concisb almoil cntirely ol 3"x6" ond 2"x4" lumber on baby booms and the assumption that the babies, on reaching a certain age of wisdom and discretion, will buy any lumber and wood products by some natural built-in preference. They will have to be educated on the utility, the beauty and the value of lumber."

As you well know, lumber production per capita has dropped since 1900 from 460 board feet'a yen;r to 23O board feet a year. A 5'0o/s drop in the first 55 years of this 20th century. At this rate of regression, production will be dropping close to 100 board feet per capita by the year 2000.

But I would like to call your attention to the year 1967just ten years away. Assuming this absolute rate continues, it will have dropped to 180 board feet per person by the year 1967.

In that figure hovers a ghost, a symbolio warning. Let's visualize 180 board feet of lumber. ft's exactly enough lumber for the urood used in a casket and the box around it.

I have been told that there are some in the industrv who feel that wood has kept enough markets and will coirtinue to hold on to all the markets that it can comfortably handle. It has been said that if too much demand had been created. the industry could not have met it anyway.

Such thinking ignores a fundamental economic principle -the dynamic processes that are set in motion in production by market demand. Markets are organized from the consumer downward, not from the producer upward.

Exactly what we do, and for how much money, and how it is derived, is in the province of the board of directors of your organization and of NLMA, and in the democratic processes that express the will of the industry. The staff responsibility is then to assure in every detail a program as foolproof and efiective as sound thinking and hard work can yield-and that applies, gentlemen, to NLMA or any organization entrusted with the responsibility of implementing a national wood merchandising plan.

There are many proposals making the rounds as to how this industry can merchandise its products and secure a greater portion of the market. But all the plans in the world will come to naught unless there is determined will to compromise and give and take for the best interests of the entire industry. The market is there. More people are moving to the suburbs. More people with more money can now afford a new home. By f960 the school needs could be fantastic.

fn summation, I see the picture this way. For this industry to do the most good for the people in our great land it must grow strong through the combined efforts of all its component parts. You must constantly strengthen your Western Pine Association. You must set aside a much greater portion of your sales dollar in the next ten years than you are now doing if you are to even hope to maintain your present markets, no less recapture old markets or selze new ones.

This means that all of us, as members of this industry, must do five things:

(1) We must develop a sense of personal responsibility for decisive action.

(2) We must develof the habit of looking objectively at the question of lumber growth and progress. More new ideas and good ideas are killed because someone, somervhere has relied on ready-made opinions and substituted tradition or fear for vision.

(3) We must have courage. We live in a world afraid. The normal tendency is to play it safe. This could wreak havoc with the futufe growth of this lumber industry. We must project higher industry sales objectives than hitherto dreamed of and then find ways and means of achieving those objectives.

(a) We must develop a vivid sense of imagination. We must lift the levels of our thinking to greater horizons. ff we do this we can then begin to visualize the underlying strength of this great industry.

(5) Last-and most importantly-we must have faith in each other. We must seek the basis for trust with open minds-on the national, regional and local levels-if the future is to hold great promise for this industry.

For Betfer Service on fhe Pacific Coosf Phone Your Neorest H&M Oifice

Regionof Sqfes Oilices

New Structurql Components Plont

Structural Laminates, Inc., a manufacturing plant devoted to producing structural panels for construction of roofs, floors and walls, has started in Beaverton, Ore. These will be made in various thicknesses and sizes. Heavy panels for slab floors and structural panels for roof decks for school classrooms, industrial and commercial buildings will be made. The principal in the venture is C. D. Johnson, Jr., with a background in lu,mber, plywood, logging and fabricated specialties, from a family with a long experience in the tim'ber industries. The sales division is headed by Chas. R. Wilson, also

with many years'experience

The plant is completed and in production, with initial production confined to 4x4' Sheathing grade Douglas fir plywood as well as in other species. All thicknesses are being made, including the lr/s'7 thickness now becoming popular for sub-flooring under wall-to-wall carpeting and tiles, supported on beams spaced 4' center to center.

One of the features of this new plant is a tunnel-type drier for drying the veneers, designed and constructed by Forest Products Engineering, Inc. In this drier both veneers and lumber may be dried. This will provide facilities for the manufacture of lumbercore plywood at a later date.

Bennett 2-rt{ay Ponel Sqw Tokes Booth qt SCRLA's April Show

One of the first exhibitors to sign up with Orrie W. Hamilton for space at the Southern California Retail Lumber Association's 41st annual convention and Trade Show this April is the Bennett 2-Way Panel Saw. Wayne C. Ervine, Atascadero, Calif., the local dealer and servicer, will be showing the outstanding product to SoCal retailers in Booth 43 in the Embassy room of the Am'bassador hotel.

(Tell tkem, you sara it in The California Lumber Merchant)

BIG T(IGATI(ITS IlI IIIE GREAIEN EASISIDE IilIIUSIRIII IIISTNrcT

ofrering o complele seryice io the lumber industry in southern colifornio

Some Selling Thoughts

Some wise man said long ago that two infallible rules for selling success are:

First: Always be on the level.

Second: Always be on the job.

Some cynical critic has added that an honest and active man of that sort should be successful-he will have so little competition.

Certain it is that the salesman with those two fine characteristics is always in demand.

The first thing an employer asks concerning a prospective salesman is: "fs he thoroughly honest and reliable?" Everything else is necessarily secondary. If he is the least bit inclined to be shady in his ideas of integrity, he has

An Editorial

undermined the usefulness of any valuable assets he may possess.

And if he isn't thoroughly reliable and dependable, he is closely akin to being crooked, because undependability and rascality are first cousins.

There are some rules of conduct that admit of debate, but the rule that says a man must be honest to be any good has never been attacked.

Be on the level and be on the job. Two fine proverbs.

Jock Bqser Opens Sqles Office

Jack Baser, for the past ten years vice-presiclent and general nlanirger of Zeesnutn Plyu'ood C--<irp., I-os Angeles, has opened zr sules o{fice uncler the name of IJaser & Co., at 7.160 Beverly Blr,d. in l-os Angeles. He r,vill oper:ite as a mill representative, handling carload shipments from northu,est and eastern mills to \\'est c'r;tst acc()unts. als, I imlrortS. I{r. P,aser (1eft) is u'ell kno'n'n to the trade in the u'estenr st:rtes and n ill lte callins on his old irierrds and acquaitrlanccs throrrghout the territory. The phone nuurber of Baser & Co.

n'il1 be WEbster 1-155.+

L. A. Building Deportmenf on Roof Sheothing Requirements

The followirlg merroranclum from Lowell Kolb, chairmarr of tire Lunrber Gracles conrrlittee, \\'as reDortecl in the Southern California ltetail Lumber r\ssociation 6ulletin of Januarv 10:

"I have l.racl a nur.nber of reoorts from the Citv of Los Angeles 13rrilrlirrg I)epartment about jobs tlrat have use<l Utility roof sheathing'n'hen they should have used Stanrlarcl & Btr. I kr-rou' tl're l3rrilcling Departr.nent rrnderstands that lrrrnberyards cannot control this 100% but. on the other hand. thev do look to tl-re lur.nbervzrrcls to infornr their customers as to ihe grade that shoulcl be rrsecl. Everv instance u'here Utilitv is used on rools is just one rrrark agiinst tlre industry that nray be used against ns on June 17,.,r''hen the entire grading of lumber will lle revieu'ecl. It is easy enougl-r to inform purchasers of boards that the City of Los Angeles reqrrires Standard & Btr. for roofs ancl, if a lo'*,er grade is used, the roof may l.rave to be taken off and replaced rvith the proper gracle."

(Tcll tkent, yott soru it in Thc California Lwm.ber Merchant)

WHITE FIR. PONDEROSA PINE

For ihe Flush Door Mqnufocturer - Cobinet ShopsIndustriol Users Speciolizing in Furniture Dimension qnd Drcrwer Sides DIRECT SHIPMENTS - RAlt or TRUCK & TRAILER FROM RELIABIE frlltlS

Housing Figures €ontinue Gqin

In November Dodge Reporf

Contracts for future corrstructiorr in the Unitecl Statcs totalled $2,320,699,00O in Novenrber, ap1>roxinrately the same as in Nor-emlrer 195(i. reportecl F. \\r. I)odgc (iorpor:rtion. \ ovelnber m:irked the fif th consecutive month in rvhich resiclential corltracts shou'erl a gain or-er the ycurago month.

Contracts f or neu' resiclcntial lruildings totalled $929.987.000 in November, r1p 3(y' fron't Nor-enrber of last year. The increase \\'as prin'raril1. clrre to a large gain in c()ntrACts for apartment builclirrgs, airled br- a rise in contracts for tn'o-family houses and hotels; singlc-familr- honres ran :L little behind tire year-carlier figures. I)u'elling rrnits cor.erecl lry tlre November c()ntracts nrrrnbered 72,117, an increase ol 5/c over November of last year.

Comnrenting or.r the latest figures, Thomas S. Ilolclen,

I)ocige vice-ch:rirn'ran, slLicl : "l'crhalts t1're outstanding featttre oi thc currcnt trencl is the continuccl upturn in housing. 'lhe nunrlrer of du,elling units covercrl b1'the contra.ct figtrres has lreen runnirrg :Lheacl of 19.5(r c\-ery lnontl-r since Jul1,. conlirming our earl ier imPression that the rise ir.r housing is solitlly based.'Ihere is non'no cloulrt that tl-re total nrrn'rlrer of prrblic lrrrl private du clling urrits st:trtccl in 1()57 u'ill be l'cll over a rni11ic,,n, consiclerably lrbove some of the gloonrier forecasts expressecl durirrg the -vear. J)emanrl pressures in housing are such that 19.5.3 should shrin' colrtirruatiorr oi this moclcst ltut ilefinite upu'arcl trend."

lindsoy Ycrrd Joins SCRTA

The l-inclsay Lunrber Courpanv, 15938 S. Paran-rount Blvcl., Paranrount, Calif., has joinecl the Sorrtherr California Retail I-unrber Assrr. Orvners of the retail varcl are \\rarren R. and John \V. Lindsa-v.

INDUSTRIAL SPECIALISTS lN FOREIGN ond DOMESTIC HARDWOODS tlnd SOFTWOODS for every requirement

Direct Car ShipmentsTruck & Traileror LCL from Yard Stocks

OUR MOTTOz Quality and Quantity GUARANTEED

$ALE$ IDEA$

Interior decorators across the country today are enthusiastic a'bout a nerv idea that adds drama and texture to drab rooms. The idea: Using u'ood panel doors as rvall paneling.

Tl.re panels provide built-in frames for pictures, clocks and other decorations. The s'ood can be stained to retain the u'armth of its natural grain, or painted in any

color desired. In tl-re photograph, four stock dclors of ponderosa pine rvere used to panel one n'ali of a den. Three doors rvere fitted side by side, and the fourth r.r'as sau'ed into three sections to fit above them. Joints were covered lvith narrou., half-round moulding.

l:'aneling one r,'r'all or an entire roolrl can be an ideal do-it-yourself project, since little technical knou.ledge or skill is necessar\'. The n'alls should be carefully measured and the rxeasurements discussecl betu'een builcling material dealer and customer. Tl.re dealer czrn offer adr.ice as to u'hich of several stock sizes of door should be used.

I)anel doors laid on their sicles also can l,-e usecl as u.ainscoting in a dining room, ()r to pa.nel a halln'ay tocr narro\\: for fun.riture. Using panel doors tif ponderosa pine in this u'ay does a'n'ay rvith the more experrsive method of l'raving u.all parreiing' crlstom made if customers are on a limited budget. The doors, in stvles ranging from traclitional to modern, are rlsually available as stock iterns at leading retail lumbervards.

The H. H. Hankins and Rrothers I-umber Co., Bridgeton, Nerv Jersey, has devised a 4xS-foot table for sar'r'ing fir plyu'ood'panels horizontallv. To give clearance for the

sar,v blade, 2x2 u'ooden strips on eight-inch centers were nailed to the table top. This rou' of strips l-ras a 4-inch space down its center, so long cuts can be made easily. Firm President Frank Hankins says l-ris shopmen like the table because it simplifies panel cutting and is especially useful for angle cuts. The retail yard does a brisk cut-to-size business for the do-it-yourself trade.

Here's an idea with three profit potentials, and it doesn't take up any floor space. This fir plywood backstop, hoop and basketball have been active sellers at th€ PROGRESS LUMBER COMPANY. REDWOOD CITY, CALIFORNIA. The backstop is a 4x6 panel of s/a-inch, exterior-type fir plywood, and sells for $8.98. The yard also moved several basketballs and hoops, turning the $ale$ Idea into a three-way profit package.

564

l{nil||ililfi-NaTHAil...

a narne that has meant Sincere Seraice in lumber since 7914

2185 Huntington Drive SAN MARII{O 9, CALIF.

CRA Gertifies Six New Tree Fqrms

Six new tree farms totaling 13,543 acres and one addition of 24O acres have been approved by the California Redwood Association Tree Farm Committee, according to R. R. Chaffee, Berkeley, chairman of the committee. The new tree farms are located in the Redwood Region's Humboldt, Mendocino, and Santa Cruz counties.

The new additions bring the total of Redwood Region tree farms to 61, with a total acreage of 372,576 acres. There has been a remarkable increase in interest in the tree farm program, Chaffee said, with 18 new tree farms totaling 4I,7U acres certified during 1957.

tarlng +1,/u+ certlned curmg IyJl.

Of the new tree farms, those in Humboldt countv in- \-rr rne new lree rarms, tnose rn .trlumDolot county clude 24O acres added to the E. T. Robie Memorial tree

Farm northeast of Orick. owned bv Wendell Robie of Auburn. The two Santa Cruz countv free farms include the PCA Tree Farm, 7500 acres near Davenport owned by Pacific Cement and Aggregates, Inc., of San Francisco. The

San Francisco 4

Pittock Block PORTLAND 5, ORE.

new Mendocino county unit is the 53-acre Tree Farm near Gualala owned by W. Berkeley, a career forester with the U.S. in San Francisco.

Boyd Adqms Ghosen to Heod 1958 NHIA Rules Committee

St. Orr Creek

R. Howden of Forest Service

S. Bovd Adams. Mobile. Ala.. has been selected to head the 1958 Rules Committee'of the National Hardwood Lumber Association, entrusted with the important task of evaluating the various suggestions made -by mernbers in the industry regarding grading rules changes or modifications. The Committee, appointed by President Hanlon, is representative of all the various hardwood species, producing centers and principal markets. Provinces of Ontario and Quebec are represented and, for the first time, the hardwood industry in the Oregon, Washington and British Columbia afea.

Son Frqncisco Hoo-Hoo Bring loy to 5O Needy Kids

over the room from a raised stage at one cnd of the lreautiful hall. During and follorving lur-rch, the club put or.r a fast-moving kicldies' showallowing Santa Joe Pepetone ancl his helpers time to set the stage for the "big giveway."

Sar.rta. resulendent in his well-knolvn uniform, then made his entrance and, fron.r then on, it \\'as a show for one

SANTA and His Helpers-Jim Hall, Jr. (center) and Mike Coonan (far right) made the day memorable for the kids AND San Francisco's Ffoo-Floo

The San Francisco Hoo-Hoo Club once again staged its very 'rvorthy annual Christmas Luncheon for 50 children f rom the San Francisco Boy's Club on December 17, at the St. Francis hotel. Close to 200 Bzrv Area lumbernrcrr, their rvives, secietaries and friends took in the big annual event, a high spot rvith Club 9 members as weil as rvith the cleservirrg kiddies u'ho eagerly arvait the Decemller date each year.

This season's party u.:rs again l-reld in the Colonial room of the St. Francis, rvith the guests of honor presiding

A. & B, lmber Soler, In<.

Sqn Froncisco

Al Boldt [umber Cmpony

Richmond, Coli{.

Arcqfo Lwber Soler

5m Froncicco

Boyrhore Lmber Cmpoy

Son Fron<isco

J, H. Borter & Compony

sfi Frqn(is(o

Beronio Lumber Cmpony

56 Frqn<ig(o

Bomell-Word t Knopp

Son Fronci:co

Bonnington Lmbcr Cmpony

5o Froncisco

E.5. Bru3h E Sdr

Son Fron<is(o

F. 5, Buckley Door Cmpony

56 FrqnGilco

Coliforniq Sugq & We3tem Pine Agency

Sm Moteo, Cqlif.

The Cqliforniq lmber Merchot Str Frqn<ir(o

THE

ar.ril all. Each chilcl received a t)rearr:rrrgcd gi it ,,[ his choice, made pt,ssible through generous contributior.rs from 44 Ray Area lunrber organizations listed in Box below.

The successful event was chair-

DONORs

Dicknrm's Lumber Compoy

son Froncisco

The Robert Dollor Cmpoy (Lbr. Div.)

5o Froncirco

Gomerrlon E Green lmber Co.

So Froncisco

Trinify River Lmber Soles

5m Fronci:<o

Goodmon lumber Co.

Sd F.qnGiico

Hollinon-Mockin Lumber Cmpoy

5o frqn(irco

Hmmond-Colifqnio Redwood

Son Fronrirco

Horbor lumber Cmpony

Son Froncisco

Hobbr Woll Lumber Compoy

Son Froncirco

Lqmon Lumber Compmy So Fronci.(o

mannecl by Ben Ward u'ith the aid of his good right-hand, ird Dreessen. Other ccimmittee chairmen included Jim Hall, purchaser of the presents; -f ohn I'rime, ticket sales; Bob Nelson. finarrce: Bol-, Kilg()re, cutertainment ; Jack I)ollar, finance; Irred Ziese, in charge of the children anrl their transportation, and Dick N'IcKannay, who arranged for the elegant Christmas tree.

In additior-r to tl.rese men, other 1-readliners included "Sti" Stibich, the club's official piano plal.er supreme; Fred Ziese, r,r'1-ro led the group singing, and last, but certainly not least, Club 9 I)resident Mike Coonan, who coordinated the 'n'hole affair.

Lc:en Lumber Soler

Froncirco Long-Bell lumber Cmpony So Frqn(ig.o Lumber Soler Compmy Son lroncisco

Compony

Lmber Compony

Cmpony

Cmpony

Simpron Redwood Compoy

Son Frqn(i3<o

South City Lmber & Supply Co.

South Son Froci3co

loui: Sovey & Cmpqny

Sqn Frdncisco

A. l.slockton lmber Co.

Doly City, €olif.

Sugor Pine lmber Cmpony

5q Froncisco

Torler, Web5ter E Johnson, Inc.

Son Froncisco

Twin Cify lmber Compony

Son Rofel, Colif.

Union Lmber Compony

5o Frqncisco

Wendling-Nathqn Cmpqny So F.oncisco

W€st Co6t Timber Produ<t! Agency

5o Froncirco

White Bro!.

Sff Froncir<o

Lunber Compoy

Geo. Windeler Compoy

5o Froncisco

PRESENTS pass inspectionand how ! You really had to BE there to know what it meant to the kids

ENTERTAINMENT included Clown Capers; here Henry French does stuff

Dollors'

fimber Fcrbricqtors Set

958 Meefing in Chondler

The American Institute of Timber Construction, national spokesman for the timber fabricating industry, will hold its sixth annual meeting, January 20-24, at the San Marcos hotel, Chandler, Arizona, announces Val Gardner, president of the Institute. AITC directors will meet on the first and last days of the 1958 sessions, r.vith committee and other meetings scheduled for the intervening days, according to Frank J. Hanrahan, executive vice-president.

Theme of the timber fabricators' 1958 meeting will be "Sales-Today and Tomorrorv," on lvhich business session programs are being developed by a special task committee composed of Chairman Elon Ellis, Portland, Ore.; Joe Boyer, Peshtigo, Wis.; John Caton, Rilco Laminated Products, Inc., St. Paul, Minn.; Wallace Wold, Bellingham, Wash., and Mr. lfanrahan.

Directing plans for the 1958 meeting are L.A. Jacobson, president, Associated Wood Products, Inc., Berkeley, Cali,f., AITC vice-president and board supervisor of the annual meeting committee, and Richard Jacbbson of the same firm, the committee's general chairman.

SCRTA Plqns One-doy Membership Conference for Februory 12

The Southern California Retail Lumber Association is olanning a one-day membership conference, February 12, at either the Ambassador hotel in Los Angeles or at Disneyland hotel in Anaheim, depending on a tabulation of mail votes of the active and associate members by January 15, announced Executive Vice-President Orrie W. Harnilton in his January 10 Bulletin.

An Ambassador meeting would be an afternoon session, while a Disneyland meeting would take place in the morning. The Conference will be a roundtable cliscussion of industry matters.

Specializing in Truck-ond-Troiler ond Roil Shipmenfs . .

Old-Growlh Bond-sown REDWOOD from Boiock Lumber Co., Monchester

Old-Growth DOUGTAS FIR from Spocek Bros. Lumber Co., Monchesler

Precision-lrimmed STUDSDouglos Fir . White Fir o Redwood

R.EDWOOD POSTS qnd FENCING

FRED C. HOLMES LUMBER CIIMPANY

Fred HOLMES/Cqr| FORCE

P. O. Box 987

Fort Brogg, Cclif.

TWX: Fort Brogg 49

Phone: YOrktown 4-37@

Wholesale Only

Southern Cqlifornio: Russ SHARP I | 194 Locust Ave., Bloomington

Phones:

Los Angeles: ZEnith 4925

Colton: TRinity 7-0330

1958 t$ GO|N$

Bonner Yeqr

You

On MASON

We Corry A Well-Bqlqnced Con Depend On Our Products

Heovy Deqler Supporr Plonned In 1958 Mosonite Advertising

Masonite Corpor:rtion's 1958 advertising prog'ram u-il1 ire the biggest in company history. acct.rrding to James ll. Hurley, advertising mzrnaser. The c;rmpaign, spearl"rearlcd by full-page color advertisen.rents in 24 magaz\nes, 'ivill be carried in 81 prrblications reacl.ring general consrllners, builders, architects, farmers, and various special auclienccs. Trvo-color ads rvill appear in various lumber dealer arrrl builcling tracle magazines. Tl-re builder and lunrber dealcr press will be thoroughly covered, ar.rcl l1 publications irr the farm field are listed for sDace.

disclosed that the iecond n.rerchandisirrg evcnt, to be announced in early Spring, u-ill be a n:ttiorru'irle lrrand name effort aimed at encouraging lutnber dealers and buiiders to increase their sales and uses of exterior urorltucts. Tl're auturnn Post ad n'ill tie in rvith this |r,,graun.

\iany of the 19.513 advertisements rvill carr)'a remodelirrg therne ilith the HIC insignia of the company's membership ancl participation ir-r the program of the Home Improvernent Conncil. Sales ltromcition activities, directed b1' C. F). Sutton, inclucle heightened dealer support by means of litcrature, clisplays, filnr shorts and the like.

Corpenter to G-P Adverrising

NIel C. Carpenter has been named advertising assistant of Georgia-Pacific Corporation, according to Robert ( ). Lee, public relations and advertising director. Carpetrter, until 195(r, r'vas for five years sales promotion manager of M and X'I Wood Working Company, n'hich rvas purchased bv Simoson Redrvood ComDanv at that tin're. He rvill be locatecl at the Georgia-Pacihc general r,fllces in I)ortlar.rd, ( )regon.

(Ttll them you saw it in Thc California Lwmber Merchant)

New BUIIDING Developments...

The Contr:r. Costa Countr' Iloard of SuDervisr-rrs has hired Architect Harry Nakahara c,f Martinez to clraft plans for the .l2-acre county office ccnter on Highu,a)' -l at the N{artinez, Calif., soutl-r city limits.

Boron, Caiif.-1'lans l-rave been completerl for a neu' $2 million shopping center in the ncn' Desert l-ake cr.,rnmunity in Antelope Valley, to Lre developed by Hal Il. IIayes Contractors. I)roject u'i11 serve personnel of the nrissile and mining activities there.

Trrstin. Calif.-David Dirks u,i1l be contractor for 13 homes in tl-re neu' $195,000 Pilgrim Estates tract on l-ttcero \\'a1' and Livingston street.

Ground has been broken for the nen'$100,000,000 Goldcrr 'Iriangie Inclustrial I'ark in the Neu'l.rall-Saugtrs, Calif ., area being develollecl b1' Berman Su'arttz, Ber,erly Hills.

l),t1€nr Park, Calif.-Building permits totaling $l'1.5,733 l'ere issued for 13 homes in the 13000 block of I-os Covotes a\renue.

-'\n S-story Ur-rion llank & Trust Co. building u-ill l>e crcctccl at Wilshire boulevard and lSeverl)' clrive in Bcverlv

Long Beach, Calif.-A $5 niillion life-c:rre comnrtlnity for elderly persons rvili be constructed by the Califcrrnia Golden Age Foundation, Inc.. <tn a l)f-acre site at 51st street ancl Atlantic avenrle zrnd knou,n as I3ixby Knolls Gardens. lt will accommoclate more than 3.50 persons. Actual construction rvas expected to start this January on five 4-story apartment brrildings and 28 modern bungalon's, as vvell as administratior-r and service buildings. -fhe non-pro1rt, interdenominational community rvill be available to persons over 65 for contract fees based on life exDectancv acturial tables.

Hills, Calif. All buildings now fronting on Wilshire from Beverly drive to El Camino u'ill be razed.

Anaheim, Calif .-Supervisors authorized plans for 31 homes at Ball road and Trident avenue.

The "Sunset Strip's" tallest oflrce building rvill be started at 8831-33 Sunset ljlvd. Its innovations u'ill include outside elevators in glass shafts on the front of the building to pror.ide passengers lvith panoramic vieu's.

l'lans are in preparation for a 2-story apartment brrilcling at 213 S. Alexandria Ave.. Beverlv Hills.

Pomona, Calif.-Perrnits have -been issued for 25 dlvellings at $254,200 in the vicinity of Cucamonga ancl Mourrtain avenues.

November permits in the unincorpor:rted areas of Alameda county, Calif., included 153 single-family d'rvellings at $1,410,650, and drvellings of 43, 41,58 and 63 units.

Anaheim, Calif.-Councilmen approved plans for a 29unit motel on property 'a,t 2145 Harbor lllvd.

Buena Park, Calif.-More than $1 million in neu, facilities at the new high school are scl.reduled for completion by September 1958.

La Habra, Calif.-The Orar.rge County Planning Commission approved plans for zr Presbyterian church in the suburban residential district north of here on Idaho street north of Whittier boulevard.

Anaheim, Calif.-A $150,000 permit has been issued for a commercial building on a 26-acre site at 210O AnahcimOlive Road.

Petaluma, Calif.-Sonoma Countv Board of Supervisors has okayed plans for the Petaluma Veterans War Memorial Ar.rditorium to start u'ork in the spring at $525,000.

Westminster, Calif.-Plans are being prepared for the proposed Cecil B. DeMille Elementary School in X'ficlrvay City.

Garden Grove, Calif.-Councilmen granted a zone change to permit construction of a $500,000 apartment house soufh of Katella avenue, east of Gilbert street. Plans call for 39 apartment buildings surrounded by single-family du,'ellings.

hlauoiik Stsrul oa

Bf le Siatuc

Ag" not guaranteed---5ome I have told lor 2O years---Some Lcss

Procticol ftlinded

A tugboat captain had fallen overboard and drowned, and a group of his wife's friends were gathered around her, trylng to cheer her up.

One of them asked: "Did the good man leave you anything ?"

"He did," replied the widow. "Thirty thousand dollars worth of insurance."

"Think of that !" exclaimed the friend. "He left you thirty thousand dollars ! And he could neither read nor write !"

"Nor swim," added the widow.

WESTER,N PINE SHIPN,IENTS rO CONTINUE IOWER,

ASSOCIATION GRADED

ONE OF OUR SPECIATTIES

"We offer personalized service as well qs o complete line of on-grode products"

Portland-The following report of the fourth quarter, 1957, production and shipments of Western Pine region lumber products, and estimate of probable first quarter, 1958, shipments, u'as released Dec. 31 by W. E. Griffee, assistar.rt secretary-manager of the Western Pine Association. The report covers the 10 commercial wood species of the region, of which the Western Pines comprise about 5I/o. The statement in full :

"The Western l)ine industry is 'rvinding up a disappoint- ing year. A preliminary estimate of lurnlter production during the fourth qtlarter rs l72A million feet, dor,vn 12.9% from the fourth quarter of last year. The cut for all of 1957 'lvas about 7504 rnillion, 12.3% belorv the 8553 million in 1956.

"The year-to-year comparison for shipments was somewhat better. The estimated 1693 million shipped in the fourth quarter rvas off lO.4% but the vear's 7556 million u'as only 8.5/o below the 195(> total. This year's shipments n'ere eiceeded in four previ,rus years, the peak b6ing in 1955 rvith 13776 million feet.

"Stocks of 2050 million feet at the end of the year are uD <tnly 27 million from the beginning of the quartei and are 53 million below stocks at the end of last vear. Nevertheless. stocks are adequate for the current volume of shipments.

"Though cutbacks in a number of other industries have been making news lately, there are inclications that the lumber industry, u'hich started its slump ahead of some others, has been scraping bottom and may be about due for at least a mild pickup. This in spite of t1-re fact that industrial consumption of lumber may recede somervhat farther.

"The volume of housing construction l-ras stabilized and for several months has bien shorn'ing slight gains in the annnally adjusted rate of housing starts. Predictions are

No Order Too Small

that starts in 19.58 ivill total 5 to l07o more than in 1957. There is a trend tou,ard more mulfiple housing ancl the amount -oJ floor space per unit may decrease sllghtly but the total lumber recluired for housing in 1958 shduld -show some lncrease.

"It u'ill recluire several months for the additional mortgage money now becoming available to result in more housing starts. Meanwhile, retail dealers, rvho have let their stocks go down-as lum,lter price,s slipped cluring 1957,logi- cally may decide to add to their stocks in anticipation -of better_ spring business. Hou. soon this pickup rvili devel,rp is still uncertain.

"Based upon such factors and all other available information uptin prospective demand, it would seem probable that. during.the-first quarter of 1958, shipments {ionsumptioni of lumber from the Western Pine region will approximate 1600 million feet. or about 3(/o belorv those in the hrst quar- ter ol 7957."

Mccoy Stcrrts Wholesole Lumber

McCoy Planing Mill, Los Angeles, started a new business January 2 to be known as McCoy Wholesale Lumber, at the same 3400 E. 26th St. address but rvith a new telephone : ANgelus ,9-2875. Policy rvill be direct mill shipments only into the Southern California area via truck-and-trailer, carload and cargo, serving retail yards and industrials that purchase carload quantities and have a resale permit; no taxable sales r'vill be allowed. announces \Villiam R. Suttle, general manafJer.

George Cameron and Floyd X'fullen to take care of the buying and selling ment. McCoy's usual LCL business handled as in the past.

have joined McCoy for the new depart- wiil continue to be

llassett.-The School District sites, on Don Julian road and in has accruired tu'o school the l.rarrcrsqulto vlclnlty.

Tredc Merl Rcgietacd

Hollywood Jr. Twins Are All-Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors... for here are two all purpose doors...COMB|NAT|ON SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmonrze with any interior styling.

Nole tlrese 4-in-l ADVANTAGES

Comfort

a The Hollywood Jr. Twins permit more light in kitchen and seryice porches.

a GiYe adequate easy ventilation.

a Insect.tight, rust.p.@t screens.

a Sash Glass may be cl€aned with ease.

Convenience

a No more detoufing around a sup€rflu- ous extra door with an armful of bundles.

a No more stgging, flimsy screen d@6 which Invite inlruders.

a Acts as an ldditlonal protection tor housewife. She may converse with out. side6 through sash op€ning without unlcklng th€ d@r

a Burglar-pr@1. A simple touch of tin. ge6 lsks sash.

lpl Economy

a Saves buying a Sash, Screen and Storm D@r, Hollywood Jrs. are all 3 combined into I door.

O Saves on hardware, hanging and painting.

O Saves on €xpensive replacements.

a Saves space. The Hollywood Jr. Twins may be hung to swlng in or out Leaves available floor space which is usually lost in }itchen or entry way.

Ponel or Flush

- a Hollywood Jr. Twins give you your choice ot a panel or flush d@r to harmonize with any style architecture or interior design.

a Flush d@6 available in Philippine Luaun, Ofiental Ash (Sen) or Birch. a Panel d@rs availablc in pine only.

rt'/rite lor free illustroled lilerqlure

WEST COAST SGREEN GO-

MANUTACIUREIS OT SCREEN DOORS, I.OUVRE DOORS & SHUTTETS

lI27 Eqst 63rd Sfreet, Los Angeles, Cqlifornio ADqm: l-1108

f, All West Coosl Producls ore dislriblted by repuloble deolers notionwide f

Rqilroqds Request Freight Increqse

The nation's r:rilroa<ls, on l)ecember 23, hled tariffs rvith the iCC proposing increases in selectecl freight rirtes ancl charges, to l-recome ell'ectir-e Felrruarv 1. The oter-al1 increifses n-il1 be sliehtll- less than 3'y' .'I^lrc railroads conte ncl that they are e-rlrcrierrcing sr-rbstantial increases ir.r costs, including u':tgc iucreases elTectire last November :rrrrl incre:rsed Drices of nraterials.

The incre:rsc or.r posts, poles ancl piling, tics, lulnber, shingles, ancl lath, and articles taking the sanre nrtcs; box, crate ancl c()()l)erage materials ; veneer, plytvood lLn<1 builttr1-r woocl, is 2/r..

The increase on some of the other comrnoclities handled by lumber clealers is as follou.s: Building pal)cr ancl prepared roofing material-3'/,, u'ith a maxirnum c>l 2c per crvt.; Insrrl:rting materials 5/,, u'ith a nr:rximum of 5c per crvt.; Ruilcling materials-3/,, u'ith a m:rximuur of 3c per cu-t.; Iror-r and steel nails :rn<l u'ire, no incrc:rse.

ln August 1957. the ICC. lLpPrr.'r'ed an ucross-thc-ltoard incrense tfi 141'r, for the Eastern ro:rcls. l2(1"c ior thc \\restern roacls, nnd 9'f, ior tl.re Sorrthcr.r railroacls, u'ith ccrtailr holcl-clou'ns lor lumber an<l nrilln'ork.

.\t th:rt tinre, the ICCI t()1(l the railrtiacls th:Lt. u'here tl'rc cost incrcascs became cert;rin, the carriers corrld later petition for :rn increase to cover the aclclitional increases in exl)ellscs s'hich matcrilrlize(1. Oral :rrgurncnt on the petition it'r lr,x Parte 212 is sr:t frtr Januarl'29. Follorving the oral lrrgruncnt, the lC (' u-il1 cleterrnine u'hetl.rer to grant the rclicf requestcd an<l rvhether to srrspend the proposerl tarilT scheclules in u'hole or in part, rcllorts the National Iietuil l,umlter l)ealers Associatior.r.

I),rtcr.ru I'ark.-]Iore th:rn $1,000.000 in a<lditional facilities for the nerv high school here are plar-rned for completion lr1' r'rcxt Septenrlrer, irrcluciing r-arious neu' classroonrs a.ncl nc\v strLlcturcs.

Jonuary 15, 1958

Federol Aid Projects

Flagstaff, Arizonao has received approval from Housing Administrator Cole of its workable program for elimination of slums and blight and applied to the Urban Renewal Administration for an advance bn the 7I-acre project in the southern part of the city; the city also plans to build an additional low-rent public housing project of 40 units to augment the 47 now in operation. Refer: Peter J. Lindemann, Mayor.

Santa Monica, Calif., won recertification of its workable program for elimination of slums and blight as a result of progress during its first year's program. Refer: Russell K. Hart, Mayor.

Mendota, Calif., incorporated in 1942, and 30 miles west of Fresno, received approval of its workable program to eliminate slums and blight and has applied to the URA for financing of a survey and redevelopment plan of a 6-block area adjacent to the central business district in which about four-fifths of the area is to be cleared and the rest rehabilitated. Refer: Roger Coit, Mayor.

Community Facilities Administration Commissioner John C. Hazeltine approved a $140,000 loan for expansion of a water supply and distribution system contiguous to and south of Ukiah, Calif., to serve the rural residential and lumbering area which increased in population from 160 in 1950 to 167O in 1957. Refer: Jerome Woerner, president, Willow County Water Districf.

The Cornpton {Jnion High School District of Los Angeles County, Calif., received a $34,126 CFAdvance to prepare a new building estimated at $62O,170 and to start construction in July 1958. Refer: F. C. Hemphill, superintendent.

Anchorage, Alaska, has received recertification of its workable program for elimination of slums and blight and approval to use FHA mortgage insurance to help rehouse displaced families. The URA approved a $38,500 grant to the Alaska Housing Authority for community planning assistance in Douglas, Fairbanks, Juneau, Ketchikan, Palmer and Sewbrd. A 53-unit low-cost private housing project will be built in Anchorage, as well as a $6,500,000 mental hospital to start construction in April 1959 to treat patients now taken to Portland, Oregon.

A $475,000 CFA loan was approved for Western Washington College of Education, Bellingham, for construction of a student union building. Refer: Dr. W. W. Haggard, president.

A $15,920 advance was granted the Vaca Valley Union School District of Solano County to plan a 28-classroom school at Vacaville, Calif., 27 miles southwest of Sacramento. Estimated cost is $712,740 with construction scheduled for May 1958. Refer: Robert B. Pokorny, district superintendetit.

A $20,188 urban planning grant was approved to the Fresno-Clovis Area Planning Commission in Fresno, Calif., for aid in its development of the metropolitan area. Refer: Mrs. Marv Anderson. chairman.

A $57;000 CFA ioan was approved to New Mexico Western College, Silver City, N.M., to build a dormitory. Refer: Richard C. Grandi, business manager. (Project N.M. 29-CH-8-D).

$2,000,000 CFA loan was approved to the University of New Mexico, Albuquerque, to build a new student union building to meet its greatly increased enrollment. Refer: Sherman E. Smith, director of student affairs. (Project N.M. 29-CH-12-S).

A $369,000 CFA loan was approved to La Verne College, La Verne, Calif., to add new buildings. Refer: Virgil R. Wilkinson, business manager. (Project Calif. 4-CH-30-DS).

A $12,000 URA grant was approved to the SpringfieldEugene, Ore., Planning Commission to continue its plan- ning for development of the metropolitan area. Refer: Herman Kehrli, director, Bureau of Municipal Research & Service, Eugene.

gRAE,E

IIALLINAN LI]DIBBB OOMPANY

MsnuJaclurers & Wholesolers

FIR AND RED CEDAR

Mc0oud

(o.

Disploy Pqnels Well Received By Deqlers ond Solesmen

An indication of the enthusiastic rvav in which rle:rlers are r.r'clcoming the NRI-DA Display l'anel kits being offerecl b'v- manufacturers is shor,vn ir.r lr letter frc.rm the Nlasonite Corporatiorr. u'hich savs :

"I do ncit recall any other progra* or-r rvhich u,e have embarked thzrt has receive<l more favorable comments frorn dealers, sales representatives, etc. Altout the only negative comments h:rve lrecr-r complaints on several occasions that n.e \\'ere n()t liltle to makc delivery fast enough because u'e harl srrch :r volumc of or(lers.

"To date rve have received recluests lor 5,279 kits. \\'e estirnate that these requests represent 1,950 dealcrs. \\rl'rerever possiltlc, our salesmen actually install our kits on the NRI-I)A panels or hclp the clealer do so. Wc have back ortlers riqht norv for several thousernd kits because 11:s somlrletelr. rarr out and had to reprint pass-out literature irrcluded in the kits."

Kits prepared lr1' manufacturers appearecl prominently in the 1958 Sales llrrilder Store feature of the NRI-l).'\ Exlrosition irr l'hiladelphizL in Novcrnber.

NOFMA Hikes Advertising Progrom

Approval of a sllarplv expanclccl advertising prolyam, reclection of ollicers and the nunring of three new clirectors highlighted the recent annual n.reetilrg (Dec. 17-18) of the National Oak Floorir.rg Manufactrrrers' Association at -Nlemphis, Tenn. Irclu in Nlagec, Jr., Neu' York City, an F. \\r. Doclge Corp. cconornist, pre<lictecl tl.rat non-farm housing starts in 19.5ti rvould reach alront 1,075,000, an increase of approximately 6/o over the expected volume lor 1957. I'resi<lent W. W. Miller, ]r. reportecl that hardrvood floor-

T. M. COBB COMPANY

- Wholesole -

"lyco" Brond Colifornlo Plne Mouldings

Sqsh - Wood Windows

Hollywood Combinotion Doors

- Doors

R.O.Vlf. Horizontnl Slidlng Units

Shutlers-fouver Doors lension-llte Screens

R.O.YI/. Wood Window Unlts Aluminum Frome tlcreens

"lyco" Aluminum Units

Gosemenls Pofio Sllding Doors

Horizontol Sliding

&,pae GTASS SLIDING DOOR,S

LOS ANGELES 11

580o S. Centrol Ave. ADoms t-l l l7

MARYSVITLE, CALIF.

ing shipments for 1957 in the Southern and Appalachian regions would top 900 million board feet.

ThO expanded advertising prograrn, he said, involves a 33o/o increase in the NOFMA advertising budget. This is designed to win for oak a greater share of the available residential flooring market and result in a more satisfactory volume of shipments in 1958, he asserted.

Officers re-elected in addition to President Miller were Vice-President Walter J. Wood, and Executive Vice-President Henry H. Willins. Mr. Wood is v.ice-president in charge of sales, E. L. Bruce Co., Memphis.

Hordboord Associotion Elects Wclft

A. J. Watt, U. S. Gypsum Co., was elected president of the Hardboard Association at the recent annual meeting, according to Donald Linville, executive secretary. JamCs

Tisdall, Hines Lumber Co., was elected vice-president; P. B. Shoemaker, Masonite Corp., was named treasurer; R. D. Pauley, 'Weyerhaeuser Timber Co., secretary, and R. S. Spangler, Masonite Corp., assistant secretaiy. Directors elected were K. V. Hafner, Superwood Corp.; F. M. Hughes, Forest Fiber Products Co.; Arthur VanderSys, Chapman Manufacturing Co., and Walter Walling, Georgia- Pacific Corp.

Perma Products Now Shokerfown

Effective January 1, the Shakertown Corporation was born. Formerly known as The Perma Products Company, the corporation name has been changed to benefit from the company's trademark name, "Shakertown." The Perma Products Company was founded in 1920 and has now become the largest manufacturer of stained cedar shakes in the country.

Red Gedor Shingle Burequ Re-elects Officers; Counts Membership Gqins

Election of officers and committee reports highlighted the business session of the Red Cedar Shingle Bureau'S 41st annual meeting, Dec. 6, in Seattle. R. D. (Don) Mackie, Aberdeen, Wash., was re-elected president of the trade association which represents over 100 shingle mills in Washington, Oregon and British Columbia. N. A. English, Vancouver, B.C., was re-elected vice president and Virgil G. Peterson, Seattle, was re-elected secretary-manager.

English, also chairman of the Public Relations committee, summarized the Bureau's 1957 activity in that field. He mentioned that an increased number of states have dropped their fire insurance penalties against wood shingles and also indicated state and local building code changes which will aid the industry.

Teletype: SF 457 1I,

and chairman of the Membership and Grades committee, reported that present Bureau membership stands at 110 mills. He also pointed out that the Bureau is currently inspecting and grading at 35 machine-grooved shake plants.

Woodworking Gourse or UC

A one-week course, Troubleshooting in the Woodwork and Wood Furniture Industries. will be offered bv the University of California Forest Products Laboratory in Richmond, California, the week of January 27 to February 1, announced Fred E. Dickinson, Director. Such topics as machining, finishing, gluing, lumber grades and uses, and the properties of wood as related to use will be covered through lectures, demonstrations, and laboratory sessions. Enrollment in the course is limited to 20 persons, and fee of $100 covers costs of instruction. Applications to Department of Conferences and Special Activities, University Extesnion, Universitv of California, Berkeley 4, California.

C. G. Watson, New Wesiminister, B. C., shingle producer

8-Poge Newspoper Supplement To Plug Home lmprovement

Copies of an eight-page Home Improvement Council newspaper supplement, containing articles, pictures and helpful hints on all phases of home improvement and modernization, will be distributed to 11,000 newspapers by Publishers' Auxiliary January 25. ^the sectign, designed to heighten interest in producis and services of the-repairremodel-replace industry, will specifically promote HIC's two $125,000 homeowners' contests and suggest that consumers obtain entry blanks ,for the first phase from Council members. Throughout the section, homeowners will be urged to patronize businessmen who display the HIC membership seal in undertaking their home improvement projecrs.

The supplement is another in HIC's series of aids for local members. The first. a "membership identification kit,"

Suruey Proves Prediction Of New Home Shofioge

Anaheim, Calif.-Indications earlier last year that a shortage of homes was developing in the Anaheim-Garden Grove area were proved correct by a recent survey of the two iities by the Residential Research Committee of Southern California. The study of the two fast-growing Orange county cities covered 27 major developments with Zffi homes priced from $11,100 to $23,000. The 27 builders canvassed reported only 189 homes completed and unsold, and less than 600 under construction in November. More than 700 hormes were completed and unsold in the same area just before summer.

A co,mparison with other recent surveys there showed, in the latest tally, the lowest number of unoccupied dwellings, the fewest number of unsold homes, and the lowest number of new residences started in several years.

In the $15,000-$16,000 price bracket, only 35 completed homes in eight develop,ments were unsold. And one builder reported the sale of nearlv 100 homes with deliverv still two months'away.

Resown Dimension Okoyed

_ The Department of Building & Safety, City of Los Angeles, granted permission December 19 to permit "the resawing of 'Mill Grade-Stamped' 2-inch Standaril & Btr. Douglas fir di?nension to boards, leaving every second piece only bearing the Mill grade-stamp." The change had - been sought by the Lnmber Grades committee of the Southern California Retail Lumber Assn., reported Orrie W. Ha,rnilton. This special permission will expire June 17, 1958, when the L. A. Department will review the ' entire lumber-grading program.

is sent to all new mem,bers on receipt of $25-$50 membership dues. Another group of merchandising aids, specifically foi tie-in with the "llow's Your Home?" contest scheduled for January 1 to June 30, will urge homeowners to "get your contest blank here," and includes ad mats, counter cards, posters, window streamers, lapel buttons for salesmen, radio and TV spots and a supply of the official contest entry forms. Further information and membership applications can be obtained from the Council. 2 East 54th Street. New York 22, N. Y.

Anaheim, Calif.-School district trustees have approved preliminary plans for two new elementary schools at a cost of $528,850. A l2-room school will be built at Romneya drive and \Mest street, and a 2O-classroom facility at Sunkist avenue south of La Palma avenue. Work is expected to start early this year.

Koibob Lumber Co., Flogstoff, Adding lfiill itochinery ond Boosting Pockoged Shipments for

Economicol Unlooding

The Kaibab Lumber Co. of Flagstaff, Arizona, is installing a new Stetson-Ross Matcher, Trimmer and End Printer and Waxer at its Flagstaff mill. Their Holbrook, Fredonia and Littleton (Colorado) mills are putting in neu' Stetson-Ross Trimmers and Encl Printer and \\raxers only.

This installation is part of a long-range pian to manufacture and ship the best qualitv available from Arizona's ample timbei crop. The nerv machinery will do a lot to "dress" the lumber produced and the grading will continue

MR. DEALER:

under the rigid supervision of the Western Pine Association, of 'lvhich all four mills are members.

General Manager Milton A. Whiting says, "We produce in excess of 100,000,000 BFM of lumber per year, and in marketing our product rve find the user appreciates quaiity above all factors, therefore rve intend to take advantage of new and better manufacturing processes as they develop."

Along this line, Kaibab is nou' experimenting r,vith package loading in boxcars. Through the cooperation of Signode Steel Co. they are loading doultle-door boxcars with steelstrapped units. In-transit clamage is held to a minimum and, in many cases, the customer can unload more economically. For several months Kaibab has offered a package flat-cir loading. These units are covered with Sisalkraft "tents" u.l-rich protect the lumber in transit and in storage at the customer's yard.

CRA's Post Heods 5.F. Junior Ad Club

Mal Post (left) of the CRA's Promotion Division, was installed as President of the San Francisco Junior Ad Club at the December 19 meeting. He will serve for the first six months of 1958. Mal came to the California Redu'ood Association in Tune of 1956 after a tour of duty with the U.S. Navy, during which he served aboard the USS COLUMBUS rvith the Sixth Fleet in Mediterranean rvaters. He also attended the Naval Postgraduate Schot-,I at Monterey a.td served in the Offrce of the Chief of Naval Operations in rrA'-ashington, D.C His primary duties were in comntunications. Post was graduated (Cum Laucle) from Phillips Exeter Academy in 1947 and \\ras on the Dean's List during his four year-s at Yale University, rvlrere he was graduated in June of 1951.

Bob Osgood Wins 379th fTT

The 379th Terrible Tlventy tournament .n'as held at Oakmor-rt Countrr.' Club, Decimber 10. Vern Huck, our host, hanclled the details beautifully, includins the .rverithcr. Oakmont is spending a fortune otr at-r automlatic sprinkler system and rvhen the turf is built up, similar to San Galtriel. what a golf course it u'ill be !

Rob Osgood rvon the tournament hands clorvn, u'itl-r 80-10-70; the handicaps at Annandale are very accurate. rrn<l Osgood is an honor:rble man brrt-let nre lie rvith lrim at a 10!Vern Huck and Svd Alling tied in the lower bracket at 89-15-74 and 86-12-7,1, ind u'ill ilav it off ncxt month. (lur February tournament'is saheduled for San Gabriel, Friday the 7th, if you u'ish to mark your calendar. -H. M.

Alling.

2185 Huntington Drive, Son Mqrino 9, Colifornio

Bob Hoover Stuqrt Jones

Dick Hoover

DIR,ECT

TWinooks

ACCO log Truck Binder Choin Approved by Highwoy Potrols

The acceptance by the State of California Highway Patrol, Sacramento, directly on the heels of approval and acceptance by the State of Oregon, of American Chain & Cable Company's X-Weld Accoloy 125 non-kinking'chain for utilization as a binder on log trucks, has been reported bv the Division of Industrial Safetv. San Francisco. It replaces 3/8-inch HT chain. The safeiy division had asked the California Highway Patrol whether the 5/16-inch chain would be permitted by the Vehicle Code as a binder.

The laws of California, as well as Oregon and Washing. ton, state that logs which are transported on state highways must have binders on them which are made from chain that is recognized by the manufacturer to have a minimum breaking strength of 15,000 pounds or more. In the past, California and Oregon had established the larger 3/8-inch HT (heat-treated) chain as the standard and the lightest

chain t[at could be used and still meet the specifications. ._In granting the approval, the section of the code covering "Minimum Binder Requirements" was interpreted to mean "wire rope or steel chain of any size may be used as binders, provided that its strength is at least equal to the binders specifically referred to in the Vehicle Code."

The approved 5/L6-inch Accoloy 125, chain, a product of the American Chain Division, American Chain & Cable Company, fnc.,,York, Pa., is equal to or exceeds the break ing strength of 3/8-inch HT chain and was accepted to meet state requirements in this respect in both California and Oregon. It was thoroughly tested by the Pittsburgh Testing Laboratory, 651 Howard Street, San Francisco-.

Palm Springs, Calif.-Beverly Hills real estate investors Arthur A. Desser and Harold B. Garfield have acquired 400 acres of Rancho Mirage properties for $3,500,000 for construction of luxury homes here.

X. W;ll;orn Bo"le Co*pana

WH()LESATE DISTRIBUT()RS

DIRECT MIIL SHIPMENTS

LU'|IBER PIYWOOD

By Ccrlood

Truck qnd Troiler

lumber Hondlers Executives

Hold Christmos Luncheon

Tohn Shields of T. l{. Baxter & Co., u'as host to tnembers of-the Lumber Hancllers executives, Decetnber 20, at the Santa Fe restarrrant on the corner of Santa Fe Aveutte arrd Pacific Coast IIigh\\'a1: i11 Long Beach. This social organizati<n rv:rs formed prior to \!'orld War II and many prominer.rt lunrl>ermen iri the Harbor area hrLr-e been, and still are, nremlrers. The 1)t1rp()se of the club is purely social ar.rd it is presentlv headcd bv Ed \larshall of ]Iarshall l)ock in \\-ilnr irrgton.-

Irnjoyirrg cockt:Li1s. steak and lobster or.r Mr. Shields were Torn Srrpple and I)oug Jorres, Srttr Lrtnrber Co., Pete Porrcl, Poncl Transportation Co.; l)on I)zrven, Sun cargo dock exccrrtive; Al Conclee, retirecl former emplovee of ]. H. Il:rxter & Co.: Russ Xf cCol', Upper Columbia Rir-er '|tru'-

l-rad to spencl most of the afternoon just eating good food, having splendid drinks and, most of all, enjoving finc fellor'r.s1.rip. Several other prciminent Southland lurnbermen n,ere invited but, due to prior engagements, u,ere unable to attend.

Nfiles Dar.idsorr, general manager of Srrn Lumber Co., San I)edro. \\'as on hand for the afternoon's festivities.

Western Pine Direcfory For 1958 Now Off Press

Nlore than 350 lumber manufacturing plants anrl thcir slles r,ftit'cs arc listcd irr the 1958 \\'estcin I'irre .\ssociation membership directory no\v re:Lcly for clistributior.r, :rssociation officials :rnnouncecl. F acilities ancl oroclucts of \\restern J)ine rnills in the 12-state region are tabrrlatecl in thc 20-1r:rge irrrlrlic;tti,rn.

Tl-re ncu, clirectory shou-s n'hat sPecies each mill manufactures, ancl the proportion of each ; staple ltroducts ma.<le, sut:h as dimerrsiorr, tinrlrers, ties, lath. selects ancl cornnr()11s, shop. lrevei siding, st:Lrrclarcl patterns, knotty lxrrel- ing ancl moulclir.rgs; :u.rcl factory products and spccialties srrch as sash arr<l door cut stock. industrial cut stock. s:tsh. cioors ltnd screens, bo-x shook. franres, inrlustrial shook, roof decking, glue cl-up stock, l'rappe<l trinr, sl'rcet-lroarcl, krg cabin sicling. fing'cr joiuted stock, packagecl panclilrg, pencil stock, r-enetian blincls, plr.u-oo11 ancl other pro<lucts. Additional columns this year show dry kiln facilities and indicate plants which brand products.

ing Co., I-ong I3each; Jim Lau'ler, Gardena Richard J. "Dusty" Dussler, llossman Nlill & retail clealer; Lun-rber Co.; Jesse N{oocly, tlerman \\t-est, Lumber Carrier Service, and Consolidated I-umber Co., Wilmington.

Not one speech n'as enjoyecl by this group

A significant trencl reflected in the directory is the upsu'ing in production of species other than the three \\''estern I)ines. The region has seven srrch species-Douglas Fir, \\rhite Fir, Engeln.ra"nn Spruce, Larch. Lodgepole Pine, Incense Cedar and Red Cedar.

The directory can be obtained by writing the Western Pine Association, Yeon Building, Portland 4, Ore. and the "boys"

Mqnufoclurers q,nd

DENNEY LOGGING CO. Truckee, Cqlif.

New BUILDING Developments...

La Habra, Calif.-Councilmen have approved annexation of 150 acres of industrial land to the city, including 30 acres at Imperial highu'ay and Fullerton road, and 130 acres in tl're southwest Dart of the citv.

Buena Park, Ca1if.--Tlu,, tracts totalrng 265 lots approved by the City Planning Commission inclucle a 132home subdivision betr'veen Miller ancl Walker avenues and a i33-lot tract at Dale and Crescent avenues.

Orange, Calif.-A $1,014,000 contract has been let for a 3-story hospital unit at County General. Allison lloner of Santa Ana rvill be the contractor.

Honolulu, Harvaii.-M. J. ISrock & Sons, pioneer l-os Angeles construction firm, submitted lolv bid for construction of the $rl million Capehart housing project at Tripler Arnry Hospital of 150 multiple cln'elling units, and 100 units at Fort Shafter. Construction is to start earlv this vear on the l2-morrths project.

Buena I'ark, Calif .-Harvlan Co. of Los Angeles announces plans for development of 215 acres of industrial property south of Artesia street and east of N{iller, nc:rrr.vhere the Kraft Food Co. olant t'ill have 30 acres unrler roof arrd 3,000-car parking.'

Canoga Park, Calif.-A block-long, multimillion-dollar, Z3-shop suburban center till rise at DeSoto avenue ancl

Santa Ana, Calif.-Orange county's present population of 600,000 r,r'i1l soar to 1,000.000 by 1965 anrl ultirnately reach 2,500,000, predicted the Countr. l'llrrr-ring Commission, in r,r'hich Garclcn Gror.e, alone, increased population 1455% sir-rce 1950. In the past ye:rr the Commissioli processed 97 tentative tract maps, :tpproved 65 and zone-changed 612,0 acres.

Itoscoe bouler.ard here, annoulrcecl George J. Heltzer & Associates. Knol'n as Westridge Shopping Center, it l'ill be con.roleted earlv next Fall.

Anaheim, Ceilif.-pinal plans have been ordered for cor.rstruction of eip'ht additionzrl classrooms at the Nfelbourrrc A. Gauer Schoirl.

Buena l'ark, Calif.-Building permits in the firs1. 10 mcrnths of 1957 here l'ere $18,045,979, compared to $16,,18f3,93,1 in the sarne 195(r span. October permits included 1.57 for single-familv du'ellings rvortl-r $2,830,538.

Whittier, Calif.-A $240,000 addition to the Kertherine F,drvzLrds school has been approved.

Garden Grove, Calif.-Supervisors approved a 41-honre tract rlap at Cerritos and Euclid avenues. . ir Costa Mesa, Calif.-Scheduled for completion by Scptcmber is the first phase of construction on the neu' high school l"rere. Second phase, to be finished a year later, rvill cost an estimated $545,662.

Fullerton, Calif.-A $258,000 permit has been issrre<l for construction of a department store builcling at 211 Or:Lngethorpe Mall.

Lompoc, Calif.-A 2U-acre trzrct near the center of the $11 million housing project at Cooke A.F.B. has been apDroved as the site of the nerv scl-rool to serve the area. The George W. Fuller Co., Los Angeles, h;rs r,r'ork underl'uy or.r 880 Capehart homes to house militziry and civilian employes.

Nslvport Beach, Calif.-October permits issued here included.37 single-family drvellings and four multiple d.rvell1ng unlts.

La Habra, Calif.-Six additional classrooms r,vili be built :rt the Las Lon.ras school zrncl condemnation proceedings are planned to accluire 8f acres north of Whittier boulevarcl betu.een Citrus anci Sierr:r Vista streets.

Westrninster, Calif.-Plans for a $755,000 school builcling progran \\rere announced by the School District.

Santa Rarltara, Calif.-Final plans t'ere drafted for a .52-unit, $(r00,000 apartment hotel at 1601 State St.

Orange, Calif.-The neu' Yorba Junior High school is schecluled for completion March 1.

We crre sdfes represenldfives lor these oufsfonding mifls:

Moc-Young lumber Co.

Hulbert & Muffly Co., Inc.

Americon Timber Corporotion

Mothews lumber Co.

Plumos Pine Co.

Sond Creek Lumber Co.

Twin City Moulding Co.

Pdltern and finish; green ot dry in both f,edwood and Pine

rwlil'clrY 1UTBTRCO.

SOUTHERN CATIFORNIA OFFICE: 400 So. Beverly Drive, Beverly Hills, Colifornio BRadshow 2-7723 or cqll ooeroior CReslview l-5I81 TWX-BV6620

NORTHERN CAI.IFORNIA OFFICE: 7ll D Sfreet. Son Rofoel, Colifornio Glenwood 4-7754 or coll operolor Enlerprise 12292 TWX-Son Rofoel 12

A Reol Surprise

A farmer brought a load of pro-duce to town, sold it at a good price, then decided to surprise his wife, who was always scolding him for wearing such old, wo.rn clothes. So he bought a new suit, shirt, hat and shoes, and stowed the packages under the seat of his car. Half-way home he cam€ to a river. Here he pulled off his old clothes, threw them into the river, and reached under the seat of the car for the new clothes. They were gone. Some town thief had stolen them. Thoughtfully he climbed back into the car and stepped on the starter.

He said: "'Well, I'll surprise her anyway."

The Rewords of Work

Bob Burdette thus wrote to his son:

"My sor5 remernber you have to work. Whether you handle pick or wheelbarrow or a set of books, digging ditches or editing a newspaper, ringing an auction bell or writing funny things, you must work. Don't be afraid of killing yourself by overworking on the sunny side of thirty. Men die sometimes, but it is because they quit at Nine P.M. and don't go home until Two A.M. It's the intervals that kill, my son.

"The work gives you appetite for your meals; it lends solidity to your slumber, it gives you a perfect appreciation of a holiday. There are young men who do not work, but the country is not proud of them. ft does not even know their names; it only speaks of them as old So-and-So's boys. Nobody likes them; the great, busy world does not know they are here.

"So find out what you want to be and do. Take off your coat and make dust in the world. The busier you are, the less harm you are apt to get into; the sweeter will be your sleep, the brighter your holidays, and the better satisfied the whole world will be with you."

He let Her Go By

An Oklahoma Indian, who struck oil, bought a big, powerful automobile and drove away after paying cash. The next day he brought it back badly bunged up, a team hauling it in. He said to the auto dealer:

"Drove out big car. Bought gallon whiskey. Took much drinks. Heap big drive. Trees and fences go past fast. Pretty soon saw bridge coming. Turned out to let bridge pass. Bang ! Gimme nuther car."

"And Sholl Not Doubf'

Half-hearted effort usually brings whole-hearted failure, like the devout woman who read in the Bible:

"Whosoever shall say unto this rnountain, 'be thou removed and be thou cast into the sea,' and shall not doubt in his heart, whatsoever he saith shall be done."

So she tried it the next evening on a near-by mountain. And the next morning when she looked out the window and saw the mountain still standing there, she declared:

"Ah ! Just as I thought !"

One for the Record o . SICK TEAVE

(Reprinted, from The Kaiser Build,er)

The following from the Miscellany column of The Manchester Guardian is a letter received from a bricklayer in Barbados by the firm for which he worked i

"Respected Sir,

"'When I got to the building, I found that the hurricane had knocked some bricks off the top. So I rigged up a beam with a pulley at the top of the building and hoisted up a couple of barrels full of bricks. When I had fi-xed the building, there was a lot of bricks left over. I hoisted the barrel back up again and secured the line at the bottom, and then went up and filled the barrel with extra bricks. Then I went to the bottom and cast off the line. Unfortunately, the barrel of bricks was heavier than I was, and before I knew what was happening the barrel started down, jerking me off the ground. I decided to hang on and halfway up I met the barrel coming down and received a severe blow on the shoulder. I then continued to the top,'banging my head against the beam and getting my fingers jammed in the pulley. When the barrel hit the ground it bursted its bottom, allowing all the bricks to spill out. I was now heavier than the barrel and so started down again at lrigh speed. Halfway down, I met the barrel coming up and received injuries to my shins. When I hit the ground I landed on the bricks, getting several painful cuts from the sharp edges.

"At this point I must have lost my presence of mind, because I let go the line. The barrel then came down giving me another heavy blow on the head and putting me in the hospital. I respectfully request sick leave."

Perfecr Golf

Two golfers were passing one another on the fairway. "How are you shooting, old top?" asked one.

"Splendidln" replied the other. 'I had four screaming brassies on the last fairway. How is your game?"

"Great!" said the other. "Four perfect putts on the last green."

Doniel Websfer Soid:

"Human and mortal though we are, we are neverth€less not mere insulated beings, without relation to past or future. Neither the point of time nor the spot on earth in which we physically live bounds our rational and intellectual enjoyments.

"We live in the past by a knowledge of its history, and in the future by hope and anticipation. By ascending to an association with our ancestors; by contemplating their erample and studying their character; by partaking of their sentiments and imbibing their spirit; by accompanying them in their toils; by sympathizing in their sufferings and rejoicing in their successies and triumphs, we rningle our own existence with theirs and seem to belong to their age.

"'We become their contemporaries, live the lives which they lived, endure what they endured, and partake in the rewards which they enjoyed."

A$H . BIRCH

MAHt|GANY

IMPORTED HARDW(|[|D P|.Ylry(|t|l|

GI.(|.lryA[I. l/.GRt|(|t/E PANETS

GI(|-M[|UI-D - P[RI. BI|ARD

VErmont g-llg5 for Your Lumber Reguirements, , r

TExos 0-6456

SOFTWOODS . KIIN DRIED

DOUGI.AS FIR, - OtD GR,OWTH

VERTICAL GRAIN-Fintsh4 / 4 to

-Stepping

r6/4

HARDWOODS - KIIN DRIED

ATDER_PACIFIC COAST_P.ANEL STOCK AND IUMBER

ASH-POPtAR

FIAT GRAIN-Finish-4/4 to 16/4

-Flooring

-Flooring

K. D. DIIYIENSION

Construction & B|/'. 2x4 to 2xl2

PONDEROSA PINE

KI.AMATH STOCK-CLEARSSHOP_BOARDS

SUGAR. PINE

CTEARS-SHOP

WHOLESAIE ONIY

BIRCH-DOMESTIC AND IMPORTED

CH ESTN UT-WOR}TY_PA.N Et STOCK

CYPRESS-PECKY_PANET STOCK

,ITAPLE_EASTERN HARD-PAC|FIC COAST

OAK_DOMESTIC AND TMPORTED

STEPPING_SITI_THRESHOTDS_FUTt ROUND PHITIPPINE

'IAAHOGANY

Ml|.uNG

CO'iAPIETE MITTING FACILITIES ON OUR PREAAISES

TRINITY 2326

All Wood Construction Used in New Weyerhoeuser Wqrehouse

Washington-An excellent example of econornical. permanent timber construction is the new 40,000-square foot warehouse built by Weyerhaeuser Sales Company for its Louisville, Kentucky, distributing depot, according to Tiqber Engineering Company, engineering affiliate of the National Lumber Manufacturers Association. Spanning the warehouse are twenty-one 11O-foot borvstring timber trusses. Teco u'edge-fit ring connectors join truss members, and distribute the heavy roof load evenly throughout each member. Economical and sturdy roof framing ii provided by Trip-L-Grip anchors, connecting roof j.oists to truss.es. These efficieni anchors eliminate toe nailing and provide stronger bracing than is possible by conventional methods.

ThE rvarehouse building' was designed to make ttse of mechanical loading equipment, for easy l-randling of lumber stocks and orderi. Cantilevered roof projections extend Z4-feet beyond the wall line on each outside u'all for additional open storage area. Roof trusses, fabricated by the parent organization, Weyerhaeuser Timber Cornpany, Longvierv,-Washington, provide clear post-free interior storage space. The timber trusses are among the largest used for any commercial building in the South.

Other faCilities of the new depot include a 250-foot long

lumber shed. Both Teco connectors and Trip-L-Grip anchors were used in the roof and wall framing of this structure.

Copies of "Engineering in Timber" project sheet..illustrating the nerv iacilities, and "Typical Lumber Designs.." listinf over 300 typical timber rooi truss designs, are available f"rom 1319-i8th St., N.W., Washington 6, D.C.

Georgio-Pqcific CorP. Storts R.eseqrch Lqb in Oregon

A central research laboratoiy for Georgia-Pacific Corporation's 2l majot operating f_acilities and forest operaiions will be esiablished at Hillsboro, Ore., announces James L. Buckley, vice-president in charge of development and research.

"We feel great progress will be made in new-products zrnd nerv cheiricalJ from wood fibres in the next few years and our expanded staff and facilities r'vill greatly -assist us in developing them. The Hillsboro laboratory will be the focal point of rEsearch for our manufacturing plants on the West Coast, in the South and East, under the-guidance of Dr. Robert iV. H"tt, director of research," Mr. Buckley said' "The location witl-r its proximity to the Georgia-Pacific general oflices, and its great stands of fir and redwood timber on the West Coast, is ideal."

PINE AGENCY,INC.

Big Figures.

It was told that when Paul Bunyan invented logging, he commonly made rough drawings of the items he wanted the freighter to haul to camp from headquarters. Old Paul had never learned to write words down. of course. One time of early winter, he drew what he thought was a simple outline of a grindstone on an order blank. But it was a monster of a round cheese that the freighter hauled back to camp on his sleigh.

Paul Bunyan realized too late-for ablizzard. snowed the camp in-that he had forgotten to draw a shaft hole in the center of the grindstone circle-and so the headquarters clerk had naturally taken the drawing to represent a big cheese.

The mistake was tough on Paul's axmen. All winter they had to climb a long hill each morning, start boulders rolling back down, with each chopper running alongside a bouldei and holding his ax on it for sharpening. They swore up and d9wn, until Paul Bunyan located Johnny Inkslingei and hired him as the biggest man of figures in history. The First Juggler . .

Paul Bunyan himself learned juggle figures.

raul Jfunyan nrmserl rearnecl ln tlme to Juggle ngures. Ife was the mightiest juggler of logs alive, no dbubt about it, and he found that figures were cookies to juggle when compared with loes. In his Drime. Paul could keeo seven logs. his prime, keep butt logs of old-growth Douglas fir tossing in the aii at one logs time with his left hand, rvhile swinging an ax from his right hand to slab and square each log as it came down from an easy toss-a loE simplv drippine from its whirl throush its through an log simply dripping clo_uds five miles high.

You see little of the like in the Douglas fir forests nowad,ays. But what you do see is paperwork in the woods, and the juggling of figures over the paperwork, in all the timber regions of the nation, most of all in Washington, D.C.

It all uses many boxcars of paper every week and many tank cars of ink. -The figuring^ii done with power that ii generated at gigantic dams, through the science of electronics and the mediums of enormously complicated business"machines.

On the side, acres of words are inked on paper each day through more machines run by hydro-electric power.

Perils of Paperwork

The accident rate is high in all centers of government inkslinging. Once upon a time a champion forest economist piled up so much paperwork that when the pile caved in on him it took a crew of miners and sandhogs-Z hours to excavate him.

A Congressional mimeographing machine was kept running at. such a pace that it got eleven hotboxes in a single week. At the end of the week the inkslinger got caught-in the rollers and the machine wouldn't let him go. He wound up _with no clothes, but with a speech by the Hon. Doak Oljlberger tatooed on his hide for-life-by mimeograph.

The mimeograph operator was last h-eard of Irying to track down Senator Oldberger to have the speech autographed. Somehow, in the capital's mixture of tiaffic, an Arkansas mule that had wandered into town all the way from Little Rock kicked him with both hind feet. The hooiprints were in the spot reserved for the autograph. The paperwork man settled for them.

f'Fpeech by Senator Oldberger, autograph by a mule," said the hero of the story. "AlI on mv o*tr hide. No other autograph collector in thi world can iratch that. Some day I ought to be able to retire to the Smithsonian Institute." -

La Puente.-Hunny Investment Co. will subdivide 19 acres adjacent to Wesi Covina into 102 single-family homes south of Fairgrove and east of Orange avenues.

Bilt-Well Distributors Opens Southern Cqliforniq Office

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Retail lumber dealers across the country are reported increasing their profits with the sale of Bilt-Well Cabinets in retail lumberyards since the remodeling market has opened up a huge potential of hitherto untapped sales, and the do-it-yourself market finds the cabinets a natural for easy installation.

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Boy Areo Industriol Porks Show Presenf-doy Plonning

San Francisco.-New industrial parks and zoned areas are_ dotting the Bay region. One of ihe trp examples is the IBM plant nearing completion south of San Jose, ivith some of thi decorativifeatures being permanetrily installed so beautiful that they lvere enterecl and received with enthusiasm at the reccnt art festival here. Another is the Fafnir Bearing Co., for which grouncl has been broken in the Millsdale Industrial Trzrct being developed on part of the olcl Mills estate at Millbrae. Its architecl, Donald Beach Kirbv, a member of the San Francisco Pianning Commission and a fellow of the AIA. says:

"Industrial plants are taking on a distinguished appearance, thanks to executives rvho see the oppoitunitv to 6uild warehouses and other struclures rvhich-combine-good design u'ith efficient layouts. Corporation directors aie recog-

O'Mqlley in HHFA Defense Job

Washington, I).C.-James C. O'Malley, vice-president and general manager of the retail yards and stores, O'Malley Lumber Co., Phoenix, Arizona, is one of six key businessmen designated by Housing Administrator Albert n,{. Coie as the *initial g{oup to serve as the Housing and Home Finance Unit of the Executive- Reserve.

The National Defense Executive Reserve was authorized by Congress in 1955 at the request of the President as part of the nation's mobilization readinesi program for manpower. It is designed to make immediately available to the government in an emergency, persons rvith broad experience to serve as the civilian counterpart of the trained ready reserve for the armed forces.

HHFA is one of ttvelve departments and agencies of the federal goveinment whicl-r have established Executive Reserve units. Other departments and agencies are in the process of organizing uniis.

"In the event of an emergency, the Federal Government r,vould face a stupendous task in the housing field," Housins-Administrator Cole said. -'It is most reas-suring to be able to count on the immediate asiistance of such a group of leaders in the industry to help me and the Agency to meet and. solve tfe problems that u'ould then conlront rls."

More Thqn 600 Afrend Gibson Yqrd's Open House

Victorville, Calif.-The Gibson Lumber Company held an all-day Open House November 22 for the opening of its rebuilt offices and lumberyard in the downtown sec- tion. Coffee and doughnuts were served to more than 600 well-wishers. Hosts for the occasion celebrating the rebuilding, foll^owing the fire at the yard last July 13, rvere Owners George W. and C. Dungan Gibson and the local Managers Earl Stephenson and Buck Shaw. More than 400 doughnuts were served and the huge coffee urns were lefilled six times, reported Credit Manager George Loos.

Among the gifts given away were a power saw, a backyard spotlight, a set of door chimes, a hammer, an auto trouble light and assorted other good prizes.

nizing -tl-re advantages of having good-looking buildings which have advertising value for their owners."-

The San Francisco Bay Area Council reDorts total expenditures of g5.41 5,297 for such industrial proiects in the nine Bay area counties during October alone.'Others include the Parke-Davis building on a 3-acre tract at Menlo Park, the Eastrnan Kodak rvarehouse on the site of the forrvarehouse near the Cou' Palace. and lohnson & Tohnson's mer Bocci ball courts east of Aquatii Park, S&!V Foods' nerv building dou'n the I'eninsula.

Jordqn Sqsh & Door in SCRTA

_ The F. L. Jgrdan Sash & Door Co., Los Angeles, has joined the Southern California Retail Lumber Assn. in the Asiociate Metnber division for r,vl.rolesale firms. Partners in the comoanv are Frank L. Jorclan, Merle B. Jorclan and Kenneth G. Price.

Hsmmer qnd tcrew driver ore the

Complele in3lrucfions qe in eqch cqrlon cnd crrembling of cobin.l3 i3

^ Con b. dacoroled in cry color or finishcd nalur.l.

neGe33dry to orsemble

ID MARTI[\I Rernembers

Some more recollections of early happenings about the time the first issues of The Merchant were published: Walter Ball resigned his position as sales manager of the Chas. R. McCormick Lumber Co. to accept the position of sales manager for the J. R. Hanify Co. Mr. Ball had been sales manager of the McCormick organization for nearly ten years, and during that time had seen it grow from a small concern to one of the largest in the country. One of the most popular lumbermen in San Francisco, he served two successive terms as president of the Douglas Fir Club in that city. J. Walter Kelly succeeded Mr. Ball as sales manager of the McCormick company. Mr. Kelly was assistant to Mr. Ball for a number of years and was well equipped to take over the*dult""*t h.is new position.

Another important event at this time was the successful operation of the Hutchinson Lumber Company's new sawmill at Oroville, Calif. One of the largest and most modern pine mills in the state, much of the work, both logging and manufacturing, was done with electric power. Steam was employed only for carriage feeds, log turners, lift skids and dry kilns. A monorail system was used throughout. Every late facility was installed in the mill. The company owned a large tract of timber, consisting mostly of sugar pine. The new enterprise was developed by the Hutchinson

Lumber Company of Huntington, W. Va., and R. L. Hutchinson, president, gave much of his personal attention to the work. J. R. Hickok, formerly of Asheville, N. C., and for many years connected with the eastern sales offices of the company, was named sales manager with sales offices at oroville' * ,,< {.

Arizona Hoo-Hoo held a concatenation at Douglas, Ariz., and 17 nimble kittens were initiated. The occasion was graced by the presence of C. D. LeMaster, Supreme Arcanoper of the Order, and Parson Peter Simpkin, Supreme Chaplain. The Parson gave an eloquent and inspiring address to the cats and kittens after the ceremonies. ***

The Owens-Parks Lumber Company began business on East 38th Street, near Alameda, in Los Angeles to engage in the retail lumber business, handling a full line of building materials. -Ed

Fire Loss in Excess of Billion Dollcrrs Seen for 1957

Martin

Fire losses in the United States would probably exceed the billion-dollar mark by the end of the calendar year, a record protection expert predicted Dec. 12. John Mosler, executive vice-president of the Mosler Safe Company, after completing a statistical analysis of nationa,l_ fire damage fieuies, said that in the first six months of. 1957,losses from fiie reached $706,333,000, an increase of 4.6/o over the corresponding figure in the previous year. National Board of Fire Undelwriters figures on mercantile fires in 1956 totaled 44,072, an average of. I20 such fires every day.

TELEGRAPH R,D., tOS ANGEtEs 22, CALIF.

OPEN FORTIM

California Lumber Merchant

108 West 6th Street

Los Angeles, California

Gentlemen:

It appears that now is the time to make a campaign throughout California, and other States, to have the building material dealers and lumber yards write to the Joint Committee on Internal Revenue Taxation, attention of Colin F. Stam, Chief of Staff, at 1011 House Office Bldg., Washingtpn 25, D. C., to get the "Smith Bill," known as H. R. 451, out of committee and presented to this next session of Congress.

This Bill, as you know, would add a new sub-section to Sec. 6323 of the Internal Revenue Taxation Code of 1954 to include "mechanic's lienors," so that the section will read, as amended, "Such lien of the Government, however, is not valid as against any mortgagee, pledgee, purchaser, judgment creditor, or mechanic's lienor; until notice of the lien has been filed by the Government"; and the sub-section would also provide that such lien-"shall be deemed effective as of the date of the commencement of the work of improvement of the property by the lienor."

We seem to have been able to get approval of the House & Home Fihance Agency, but it ii now in the hands of the Joint Committee on Internal Revenue Taxation, and it is being considered by same. Letters to that Committee, and to all Congressmen, will be of great assistance.

This is a serious threat to materialmen of California. and other States as well, because the Supreme Court of the United States has held that, under the present law, the Government can file a tax lien and it goes ahead of anv mechanic's lien, even though the mechaiic's lien has beeir already placed of record, unless the mechanic's lien has been followed through to Judgment before filing of the Government tax lien. So, a material dealer could furnish materials and then might have to file a lien and, still,rthe Government could come along at any time and file a tax lien, and it would be against any property of the purchaser, ahead of the mechanic's lien.

It is not equitable, and a mechanic's lienor should be entitled to the same protection against such tax liens as is now afforded to mortgagees, pledgees, purchasers, and judgment creditors.

Very trulv yours.

HAYWARD LUMBER T TTTIVESTMENT COMPANY

Leo E. Hubbard Secretary

Edword

Frye Joins

Gordon-McrcBeoth

Gordon-MacBeath Hardwood

Co. announces the appointment of Edward J. Frye (lef[) as sales consultant. Previous to joining the company he was associateii with Carr, Adams & Collier Co. as a merchandising consultant.

Prior to that, he served as regional manager for Gibbs Board Tile Co., Chicago, and has also held executive pbsts with Johns- Manville, Marsh Wall Products, and U.S. Gypsum Co.

In his new position with Gordon-MacBeath, Frye will be givins instruction in the merchandis- inginstructionint ing of Bilt-Well cabinets, windows and door doors, with special emphasis on kitchen layout and design. He will also be available to help train dealer personnel and conduct meetings with architects and contractors.

Large diversifted stocks of foreign and domestic hardwoods -our yard.

o Prompt delivery by our trucks

Immediate service on "will calls"-

Complete milling facilities

New, modern dry kilns

Centrally located

o Competitively priced

lmportqnt Progress Reported in Federol Housing for Elderly

An olficial of the Housing ancl Home Finance Agency rep<irts that significant progress has been achieved under the 1956 Federal statute designecl to help provide suitable housing for thc nation's grorving nttmbers o{ elderly persons. He said that plar.rs for private and public projects thirt have been or are being developed rvith Federal stlpPort r.vould provide accomodations for nearly 25,000 nten and \\'omen 65 arrd older.

The progress report was given by Il. Itvcrctt Ashley 3rcl, directoi of Statistical Reports and Developtrrent of the federal government's overall housing agency, at a one-dav session of the Nerv York State Joint Legislativc Conrmittee on Problems of the Aging.

Enumerating accomplishments under the Housing Act

Mqnufaclurers

of 1956, Ashley said financing of rental housing projects Ior the elderly has been {acilitatecl through_a special mortgage insurance program of the Federal Housing Administration, and public lol'-rent housir-rg has been made more readily available to olcler persons through the Public Housing Aclministration. Statistics are not available for activity under a thircl provision of the legislation-helping senior citizens finance the purchase of homes suitecl to their physical and economic capabilities.

Ashley relrorted "widespread interest in almost every state" bv non-orofit sponsors in FHA-insured rental housiug for the eldcrly. FHA has appror.ecl applications for lnortgage insurance processing on 17 projects in 14 states, on ten of rvhich commitments have alre;tdy been issued. Valued at more than $20,000,000, these projects rvill house nearlv 2.300 elderlv Dersons. FHA also h:rs more than 110 othei projects in various pre-application stages u'hich envision up to 18,000 tenants in the 65 ancl older category.

All the states except Maine. New Hampshire. Vermont, ldlrho, \\-yoming, Montana and Mississippi lrre represented either by an approved application or a project in the preapplication stage, Ashley said.

In public lou'-rent housing, the HIIFA olficial reported, thc-c are cither uurler constructicln or to bc built some 62 projects which rvill have 4,610 units set aside for the elcleriy.

Uncler the 1956 Act, acceptance in public housing acc()mmodations of older persons, single as 'lvell as in families, has been facilitated. Ashley estimated that at least 5,200 elderly tenants have been aclmitted to existing public housing units u'ho prer-iouslv u'ould not have been eligible.

Correcfion:

The gentleman on the right in the above photo was incorrectly identilied as Emanuel Fritz on Page 48 of the January I issue. lle is, as most industry people would ir.nrnediately recognize, of course, Ben S. Allen-long iclentified with the redrvood inclustry of California, ancl shown here with Philip T. Farns-

fhe Dependoble

Wholesoler

IMPORTED AND DOMESTIC HARDWOODS

DOUGLAS FIR PLYWOOD

PONDEROSA PINE

DOUGLAS FIR

SUGAR PINE

WHITE FIR

HEMLOCK

REDWOOD

SPRUCE

CEDAR

This is our 55th year of Reliable Service

lo aerarl. LUMBER DEALERS... with shipments of quality lumber.products for your particular needs to t-uMBER MrLLs.., with proper distribution and honest representation of your products "

...qndRepresenting:

BYTES-JAi ISON TUMBER COMPANY-msnufqctvrers ol Quoliry Sugor ond Pondeross Pine

COATS-HUDDTESTON-BUCK TUMBER CORP.-monulscturers oJ 2" - 3" - 4" Roof Deck GILCHRIST TIMBER COMPANY-monulqcturers of Fine lextured Pondeross Pine McDONALD CEDAR PRODUCTS, LTD.-monutscturers of Premium Wesrern

Red Cedor Products

@Estubtishedlssg

W. E. Wholesale Lumber Company

Coo per

worth, executive administrator of the California Redwood Association. The California Lumber Nlerchant regrets the nristaken identification in its special Re<lwoocl section in tl-re last issue, of which a few copies are still available for those clealers rvl.ro may have missed its helpful hints on mercl-randising California Rechvoo<l in 1958.

Lumber Unloqded of Hueneme Dock Sets Record for One Week

Port llueneme, Ca1if.-\A/ithin one u'eek last month, a total of 2,311,000 board feet of lumber was unloaded at Dock No. t here. "ft's a record for one n'eek's operation." said Dock Manager Warren Lalvrence.

On December 19, 41 1,000 b.f. u'ere unloaded for delivery to the Capehart Housing tract under construction at the Naval Air Missile Test Center, Point Mugu. C)n December 20, a seconcl lumber barge of 1,500,000 feet rvas unloaded for Ocean Vierv l-umber Co. for distribution to lcical retail

lumberyards. On Dece'mber 23, another barge rvas clue rvith 400,000 more board feet for Ocean Vieu'.

Weyerhoeuser Promotes Pqir

R. S. I)ouglas. vice-president and general manager of the Weyerhaeuser Sales Company, announces the prornotion of tn'o of its personnel to vice-presidents. A. \\r. Clapp, lr,hose nerv title is vice-presiclent ancl manager, Central <livision, has been r.vith the company since July 1927 as sales representative, rvith Allied Building Credits, manager of marketing research, trade promotion manager, executive :rssistant to the vice-president in cl.rarge of sales, and manzrger of the Central division. Earl Arthur, rvhose netv title is vice-president and manzrger of sales, Coast Mills, has been u'ith the company since 1930 as sales representative on the West Coast, cargo and export sales manager in the Tacoma office and, since January 1954, as sales manager, Coast Mills.

TWENTY-FIVE YEARS AGO TODAY

As Reported in The California Lumber Merchant, January 15, 1933

R. N. Johnson and A. I. Brown of Sacramento purghased the Andreotti Lumber Co. yard and mill near Grass Valley, Calif., and will rename it after the town. Mr. Andreotti will continue in the sawmill business F. L. Dettmann and E. A. Allen, both of whom were with Pope & Talbot and also Chas. R. McCormick for many years, started in the re. tail business at 2000 Evans Ave., San Francisco, on a yard site previously used by McCormick. The firm will be knoivn as Allen & Dettmann Lumber Co.

During the past month, the following yards took out

memberships in the California Retail Lumbermen's Association: -Boulevard Mill & Lumber ,Co., Oakland; Freedom Lumber Co., Watsonville; Hebbron Lumber Co., Santa Cruz; McElroy & Cheim, San Jose; Bay Point Lumber Co., Port Chicago ; Bay City Lumber Co., Oakland; Globe Lumber Co., Los Angeles; Glenwood Lumber Co., San Jose; Shattuck-Rugg Lumber Co., Upland; Lafayette (Calif.) Lumber Co., and the Diamond Match Co. yards in Esparto, Galt, Lincoln, Corning, Colusa, Gridley, Martinez, Live Oak and Anderson, which brought the Diamond Match yards in the association to 23.

Management changes in the branch yards of the PattenBlinn Lumber Co., Los Angeles, included the following: J. C. Sammons from Santa Monica to the Long Beach yard, Frank M. Wise 'frorh Beverly Hills to the Santa Monica yard, August Voglesang from the West Washington boulevard yard to Moneta, J. B. Dausman to Hermosa Beach and E P. Bradford to the Alhambra yard. Earl Minton announced that the Minton Lumber Co., Mountain View, was resuming operations after being sold in 1931 to the Builders Service Co. Alfred Olson will have charge of the plant.

Elmer E. Ellsworth, 66, well known Pacific Coast lumberman, died December 23 in Eugene, Ore. He started in the industry with Scott & Van Arsdale Lumber Co. Chas. S. Tripler, formerly with Van Arsdale-Harris Lumber Co., San Francisco, succeeded T. L. Gardner as secretary-manager of the Central ,California Lumbermen's Club James H. McElroS McElroy & Cheim Lumber Co., San Jose, was elected president of the San Jose Lumbermen's Institute, succeeding the late A. L. Hubbard. Tom Hubbard of Hubbard & Carmichael Bros. was elected vicepresident, and Ed F. Larson was elected secretary.

E. P. Ivory, who has been connected with the Weyerhaeuser Sales Company at St. Paul, Minn., resigned to return to California and is making his home in Oakland . A $30,000 fire hit the T. P. Hogan Company in Oakland the morning of December D, the first serious fire in the yard's 45 years . . Formi:r California Redwood Lumberman Thomas Cotter is now practicing law at Eureka Hobbs Wall & Co. announced that its 'Crescent City mill would be started during the month long enough to balance their stocks.

Pismo Beach, Calif.-Building permits issued here in the first nine months of. 1957 were 10 times greater than the same 1956 span. Among larger projects are a Bank of America branch and a new Christian Science church.

UC Foresf Products loborotory Holds Procticol Course in lumber Drying

A one-week practical course covering the latest techniques in lumber drying u'as held in December at the University of California's Forest Products Laboratory, located at the Richmond Field Station. Seventeen lumber specialists attended the course, including representatives of both softwood and hardwood producers. One out-of-state guest, J. T. Thomas of Arizona, was enrolled.

The course consisted of lectures, demonstrations, and laboratory practice. The subjects covered included the properties and structure of wood in relation to drying, moisture content and quality determination, types of kilns, kiln operation and maintenance, drying defects and their control, drying stresses, kiln schedules, air drying, and

During the course, a charge of ponderosa pine was dried and conditioned in the Laboratory's largest kiln. Principles studied in the classroom were put to prac- tical test as the students conducted the drying and conditioning operation.

The short course was offered by the University in coop-

eration with the California Forest and Range Experiment Station, U.S. Forest Service. The U.S. Forest Products Laboratory. at Madison, Wisconsin, provided course literature and photographic slides.

Lecturers for the course were Robert A. Cockrell, professor of forestry at the University; Fred E,. Dickinson, director of the lJniversity's Forest Products Laboratory; Eric L. Ellwood, chief of the Laboratory's Division of Physics and Mechanics; Arno P. Schniewind, assistant specialist at the Laboratory, and Harvey H. Smith of the California Forest and Range Experiment Station.

Fred Holmes Nqmes Ed Heiberger Redwood Soles €o. Solesmqnsger

Fred V. Holmes has named Ed Heiberger salesmanger of Redwood Sales Co., wholly-owned subsidiary sales company of Ilolmes Eureka Lumber Co., which handles all Holmes Eureka sales throughout the east, midwest and south under the brand name of "Sequoia." Heiberger replaces Charles Fender, who resigned his position January 1 to accept the salesmanagership of an East Bay steel company.

O1{E lIOUR FIRE RESISTAl{T GYPSU'N WALTBOARD

Now, with Blue Diamo\d Y8" Fire Halt special core wallboard, applicator craftsmen have a ffne handling and ffnishing gypsum wallboard with a one hour fire resistirse rating.

th. lotest techniques of kiln drying-{Front row): Fred E. Dickinson, director of the Loborotory; Joc Hughes, Hughes Brothers, Forest Hill; Eric Ellwood, FPL stofr; A. P. Schniewind, FPI stofi; 'W. C. Bean, Hudron lumber Co., Son Lorenzo; G. Reinking, Blogen Lunber Co., Slockton; J. T. fhomcs, Southwest lumber Mills, ilcNory, Ariz. SECOND ROW: H. H. Smirh, Colifornio Forest ond Ronge Experimenl Stotion, Berkeley; John Ellis, Arccto Lumber Seruices, lnc., Montogue; Jock Tororon, Aborigine lumber Co., Fort Bragg; Norm Rondle, Marine Lumber Soles ond Diomond lumber Co., Eureko,. J. W. Hctch, Minton Lumber Co- Moun. lqin View; G. 1. Deitz, Diomond-Gordner Corp., Red Blufi; Alberr [. Towle, Moore Dry Kiln Co., Socrcmento. IHIRD ROW: John Silvo, Hudson lumber Co., Scn lorenzol C. Burler, Speck€rt Lumber Co., Marysville; Jock Pfeifer, Poul A. Itloriqni Co., Cupertinot 1. W. Mochnke, Brightwood lumbcr Co., Arcoto; H. K. i/lerkley, Ooklcy ond Merkley Western Hqrdwood lurnber, Sccrornentol V. W. Ashby, R. H, Emmcr:on & Son, Eoreko; ond K. O. Sm:th, Ch.n6y Sierro Lumbor Go., Willits (-Universiry of Colifornio College of Agriculture photos.)

Fire Halt may be used in institutional, commercial, indusbial, apartment and home construction-wherever high quality interiors combining gre&t strength with inueased fire rcsistance are desired or required by building codes.

Blue Diamondt Fire Halt data sheet will be sent you on request. It gives full information on how to use Fire Halt in one hour walls, partitions and ceilings, in accordance with Underwriters' Laboratories.' ffre resistive rating, requirements.

troubleshooting.

CHECKING IHE CHARGE-Students enrolled in lho one-week prccticcl course in lumber drying plepore lo breok down s chorge of ponderoso pine iust removed frorn the kiln by rhe Gerlinger lift rruck, The scene is the Universiry of Cqlifornio's Foresf Products loborotory.

17 lUllBER SPECIAIISIS brushed up on

TIRTAH#,BHAH GYPSUM WALTBOAR D

GROUND-BREAKING ond Dedicotion ceremonies for the Building Center Exhibirion in Los Angeles were held September 30 at 79OO W. Third for the first permonenf disploy ever plonned here of building industry personnel.5ronding qre Jeon Roth Driskel, presidenl, Assn. of Women in Architecture; Mrs. Anthony Thormin, presideni, SoCol Chopter, Women's Architecturol Leogue; Adele Foulkner, president, SoCol Chopter, Americqn Inslilute of Decorotors. Kneeling: A. B. Gollion, deqn of School of Architecture, USC; C. M. Deosy, president,5oCol Choprer, AIA; Hqrold Grieve, president, Americqn Institute of Decorolors, ond W. Bennetl Coverl, president, Cqliforniq Institute of lqndscope Architects

"THE HOUSE OF THE FUTURE" wos opened ot Disneylond in Southern €oliforniq during the Summer qnd lominoted wood wos on essentiql element in the experimentol proiect undertoken by Monsonfo Chemicol Compony to demonstrote the potentiol uses of plostics in conslruction. While virruolly every port of the house, os well os the interior decorqlions ond furnishings, were creoied of plostics, it wos deemed odvisoble to utilire lominqfed wood for the window woll fromes ond spondrel beqms. The novel design of the strucfure is bosed on tl-shoped molded modules 8xl6 feet, eqch forming port of o room's ceiling, floor ond end wolls. The two side wqlls receive the lominqted wood frome (lower photo) to which is opplied plostic woll qnd window sections. Eighr molded modules qre hung in poirs from o l6-foot-squore cenlrol utility core to form four rooms, eoch l6xl6 feet. Monsonlo does not expecl to engoge in the producrion of homes or even Gomponenls. The "House of the Future" is to demonstrqte woys in which ploslics con be utilized singly ond in combinqtion with other moleriols such qs wood. The oprons worn by the workmen in fop photo reqd; J. G. Roy Lumber Co.

ONE OF THE HIGHIIGHTS OF THE RETAII IUMBER YEAR wos The Retoil Lumber Troining Institute sponsored by lhe Southern Cqliforniq Retqil Lumber Associotion ond Los Angeles Hoo-Hoo Club 2. The closses were held in two neorby high schools ot nights for younger deolers qnd retoil yord employes. The meetings were reported regulorly in the news columns of The CAI,IFORNIA LUMBER MERCHANT during their tenure losi Spring ond Summer for the good they brought to the future of the entire industry. In the phoro obove, foken when certificotes were presenled groduoles of the clqsses ot the onnuql convenlion of lhe SCRIA in the Ambossodor hotel, qre SCRLA President Hol Brown (left), Dr. Wendell €lose, the young coordinotor of the RLTl closses in both Los Angeles ond Riverside Hoo-Hoo Club I | 7, ond (in reor) Woyne F. Mullin, who wos iusl retiring ofter two terms qs SCRLA president

O*hhnling JnJ*rh,y 8*il0 "f t957

THE Ot' REDHEAD, Arrhur Godfrey, scores o bull's-eyeNorrhwesl sfyleleorning the ort of oxe-ihrowing from Judy Johnson, the doughter of world's chomp lree-fopper qnd qxe-lhrower, Hop Johnson. Scene is Godfrey's recent visit to 5impson logging Compqny's suslqined yield forest neor Shelton, Wosh., where "Arthur Godfrey Time" wqs telecost to 40,000,000 who leqrned of timber country ond modern foresl monqgement wirh key Simpson personnel. Simpson olso dedicoted mossive mople 125 feet high ond l5 feer in circumference to lhe stqr (ri9hi)

Where cr concrete oI high qucrlity is desired in OIIE OR TWO DAYS USE VIGTOR HIGH EARI.Y STRDIIGTH PORTI.AIID GDMEI{T TYPE III

THIS PRODUCT

Reduces construction costs by lcster working schedules crnd quicker re-use ol lorms. Allows mcrked scrvingrs to the concrete products mcrnulcrcturer by reducing curing time, curing spcce, and inventories. Pqrticulcrly crd'vcntcgeous in pouring traffic intersections, repcrirs in opercting lcrctories crnd stores, mcrchinery loundcrtions, tunnel liningr+ AND AT.I, OTHER C(IIISTRUCTIOTI AGTIVITY WIIERI PORTI,AIID GIMDIITLTS USHI AIID TIMD IS OD PARAIITOUIIT IMPORTAIIGI

SOUTHWESTIRII PORTI.AND GEMEIIT COMPAIIY

1034 Wilshtue Blvd.

Los Angeles 17, Ccrlilomic Phone MAdison 6-6711

Hoo-Hoo-Ette Club 4

Mcrkes Merry qt

Sqn Diego Party

San Diego Hoo-Hoo-Ette Club 4 held its annual Christmas party. I)ecember 10, in the Park Manor hotel there. It was one of the most festive occasions the lumber girls have ever enjoyed, with ail reporting a gala time.

some carols as rvell as some of its specialties. One of the highlights was a l)oem especi;rlly rvritten for the occasion bv 1st Vice-I'resider-rt Florence

room. The poem u'elcomed the Quartet : "\\'arren, Bill, John and lrerry" as it paraphrased "The Night Before Christmas."

The dinner was climaxecl r,vhen the Santa brought in a special surprise in a package covered u.ith chimney paper and adorned r,vith candles. It rvas a beautiful cake appropriately frosted in traditional Christmas decoration. FolIolving the reading of the poem and

Houchin, u,'ho also acted as Santa for the party.

The poem, which set the stage for the evening, paid tribute to the table decorations by "Mildred, I)onna and Ann" rvith poinsettias, pyracantha and uine branches enlivened with colored globe.. Recl and whitc c:rndlcs lit thc

<lelivery of the cake, the Hoo-Hoo-Ette Santa -took off "her" whiskers and ioined the fun.

SOUTHER]I CAIIFOR]IIA 1UMBER SA1ES

The far-famed Club Quartet Diego Hoo-Hocr the ladies" for

San "joined

SUGAR PINE - PONDER.OSA PINE . WHITE FIR.INCENSE CEDAR

5o. Colif. Representotiyglyqry Pine Co. of Colif.

Twenty-Five lods from Ooklond Boys Club Hosfed qt Christmqs Porty

Oakland Hoo-lToo Club 39, 'n,ith I)resiclent Chris Sechrist at the helm. stargecl its annual Christmas party for ZS young boys from the f)akland Boy's Club on Decernber 16, at And1"s Fisherman's Pier, located in Oakland's Jack London Sqnerre.

More than 60 lumbermen attended the er.ent and enjoyed pre-Cl-rristmas dinner libations suppliecl by l3onnington Lumber Co., J. H. Baxter & Co., Roddiscraft, Inc., and Zenith n{ill & Lumber Co.

As soon as the guests of honor lvere seated, dinner was served and the Club 'lr.ent into actior-r. Santa Claus Pearson (ciealer John I'earson, that is) did his bit rvhile Club 39 Veepee Jerry Mashek, general chairman of the party, explained that this year the club had decicled to donate several oieces of u'o<,tln'orkirtg etluipment to the l3oy's Club shop, rvith the idea that not only the boys selected to come to the partv but tl're u.hole club n'ill benefit. Witi that, the presentation of tu,cr 3" portable electric hand sanders and two t/4" portable electric drills was made to representatives of the Club.

Follorving dinner, the Oakland club brought the party to a successful close with an excellent children's entertainment program and grorlp singing led by the man rvith the gifted tonsils, Ex-President Joe Pepetc-rne.

Oakland. Calif.Construction will start this year on a new Lot'ell High School at 13th and Myrtle Sts. to replace the building razed aller the 1955 earthquake. llids rvere to be opened Jan.7 and construction u,ill take about l8 months, rvith $1,(182,000 budgeted.

ON YOUR MARK!-Looks youngsters iust ccn't woit prepored for them by Club

os if rhe Boys Club fo gat to the goodies 39 lumbermen

CIUB 39 PRESIDENT, Deoler Chris rhe mike to stdrt the boll rolling hcd by oll in the hall)

FACES lefr to right: Ex-President Herb Forrell, Rolph Norbock, Rolph Bocon, Eorl Corlson, Ex-President Lee LeBreton, Bob Meyer

J. H, BAXTER & CO, Hosts (closest to ville Scmmon ond Joe Mullen, picked olong wirh other industry friends

5echrist, mosfers (ond o boll wqs

GETTING A FAST Fl[L-lN on rhe evaning,s evenrs ore (lefi to righr) Frqnk Timmers, o Boys Club representolive, ond Hollis Jones (at mike)

comero) Orup the tcb Redwood L. C. t. T. -&- T. Cqrloqds o 7151 Telegroph Rd. Los Angeles 22, Cqliforniq

RAymond SllSS lumber Co,, lne, TRIANGI,E IJUMBER CO. wHor-FSALE tttMBm Pacilic Bldg., 610-l6th Street, Ocrklcrnd 12, Cclilornic Phone Emplebcn 2-5855 Teletype OA 262 PINE

Jcnoory 15, l9tt8

Fronk Minord Retires; Pierce Yords Reformed Under Sneod

Fresno, Calif.-The C. S. Pierce Lu,m,ber Co.. as such. and its president, Frank F. Minard, both "retired" from the lumber business after 55 years, it was announced earlier this month. After January-2, a new business is being conducted under the na'me Pierce Lumber Company, wit[ J. C. "Doc" Snead as president and general manager. The announcement to the trade was signed by both Mr. Minard and Mr. Snead.

Foirhurst in Own SoCol Offices

Effective January 1, all sales of Fairhurst Lumber in Southern California will be handled through its own sales office at 824 Wilshire Blvd., Los Angeles, with Mike Walsh selling the-fir, and Ross Lashley-handling the redwood sales, both from a MAdison 6-9134 phone number. In its announcement of the change, Fairhurst said, "After seven years of ewcellent association with Los Angeles Lumber, Inc., we wish to thank you for your splendicl support and cooperation and will appreciate your continued patronage.,,

Next tMA Round Tclble Jqn. 24

San Francisco.-The third Round Table of the Lumber Merchants Assn. of Northern California will be held Tanuary 24 in the Windsor room of the Sir Francis Drake hbtel here, from 9 a.m. to 5 p.m., with.a group luncheon fro,m noon to 1:30. Twenty dealer members (none within 30 miles of each other) will discuss current retail matters.

Van Nuys,-Construction has started on the $518.996 Bassett Street Elementary school for September i958'occupancy _by 800 students; it replaces ihe Hayvenhurst school to be demolished in the Van Nuys Airport expansion.

hSTSTEhT ENFORlnNhCE

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Phone: CApilol 2-1934

Teletyper

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Lamin-Art . Colotrym Moulding Adhesives and Mastia 'Firtex Insulation and Acoustical Material

Coralite is the Western-made pre-finish wall panelling with the "whisk-clean" surface in 15 decorator colors. .. for new construction or remodeling.

Ar'RAlUl LUMBER CCDIUIPANY

Sirect Shipmentr 9;, Fin, -Ll"llingt anl. Spe"iol Setail

Another Lumber Corgo - 2Vz lAillion Boord FeetArrives ot Port of Redwood City; Unlooded by Hubbord &. Johnson in Record 12 Hours

The Port of Redu'ood Citl'-.1"t,.d more than 100 years ago as a lumber export center-soon may develop into the Bay area's major lumber import center. After .a ten-year abse.tce, tr'r'o large cargo shipments were l>rought-into the Peninsula port during l)ecemlter altine. The first shipment, brought in on the eynthia Olson early last month, t'as Co,rJBay (Georgia-I'acific) stock for O'Neill I-umber Co. of l{edrv<-rod City.

THE i EN who plonned the Proiect (1. to r.): "Bud" Hubbord, Chet Johnson ond Bill Wroy. the monoger of new H&J Ycrd 4. Eqch crqne fed to o lift rruck qnd borh lifts looded sqme truck, of which three were used, eqch equipped with bunkars to eliminofe use of binders

Hubbard & Jcrhnson Lun.rber Co., purchasers of a more recent and larger cargo shipment, I'vent a step fur-ther- and leased fottr acres of p<trt proPertY for u'hat is now Hubbard & Johnson yarcl No. 4, right at dockside. Shipmen-ts to-the job, contracior pickups and all other bonafide retail lumberooerations will-be hirndled directlv out of Yard 4, just the .i-. nr at l{ubbarcl & Jr,hnson'i three other retail yards at N{ountain Vien' (heaclcluarters), Sunnyvale and Los Gatos.

S. \V. "Bill" Wray, formerly rvith Nlerner Lumber Co. and, before that, 1'acific Forest Products Co., has been named manag'er of the Port of l{edt""ood City 1'416, according to Wesley I-. "Bud" Hubbard and Chet Johnson, ou'ners of the big retail organization.

The first shipment to Yard 4 arrivecl I)ecember 26, on a Chamberlin ship, the Alaska Cedar, out of Crescent City, California. The cargo, from Crescent City mills, tallied out at approxirnarely 2l million lroard feet.

CHAMBERTIN represenlolives on hqnd to wotch the proceedings (1. to r.): Winnie Rowe, Crescent CirY; Horold Anderson. Boy oreo. ond John Lonogon, los Angeles. The line is owned by John Tennonl. An ideo of size of ship ond dock octivity moY be saen in bock

))

fONG TENGTHS were obundont. ln this photo ship's crone oPerolor moneuvers unir of 32-foor 2x4s onlo dock. Eoch oPerolor overoged bett€r rhon IOO,OOO b.f. per hourl Crones were roised obove deck lo occommodote deck lood

-Much to the amazement of the Alaska Cedar crew, the entire cargo was landed dockside and stored in its proper place in the new yard in just under 12 hoursin lverage of almost 210,000 bf. per hour!

This feai l'as indeed a triltute to the planning devoted to the project by both Hubbard and Johnson, and to the iu11 cooperation -o{ the Alaska Ceclar creu' u'ith Hubbard & Johnson's personnel dockside.

fime and unnecessary mo\-emen15 6'st m()ney, and it was apparent that Hubbard & Johnson u'ere determined to u'aste neither.

Hubbard & Johnson's ter.rtative present plans cail {or one or two such cargo shipments each month-approximatelv 3 to 5 rnillion boarcl feet, or a yearly minimttm of 36 milliorr board feet.

NEW YARD ot Port of Redwood CitY in portiol view; ship wos only obout two-lhirds unlooded when this scene wos snopped. Afier being looded, trucks swung down ofi dock to Ycrd, where they were quickly unlooded by two more lifts-rhen bock to dock for relooding

UNIT OF SHORIER LENGTHS beins swung out of qfter hold. Crone operolor is working on second loyer here. Alrogether, units were stocked five high in the holds' Approximorely holf ol the 21/z nillion b.f. of corgo wos below decks

Buena Park, CalifA $700,000 shopping center is planned at Orangethorpe and Grand avenues, and a $400,000 motel is ptopn="d jusf north of Knott's Berry Farm. Th.e Center is-due for completion this Spring and the motel I'ill get underway in January rvitl-r May 15 as its completion date.

WHAT A WAY (nice!) to moke q living-Jim Rossmon (lefi) of Twin Horbors Lumbar Co., soles ogenB for the corgo, ond Bill WrcY, the mon' oger of thg new dockside retoil yord ol Port of Redwood CitY, wolch the unlooding from the bridge of lhe Alosko Cedqr

Chqrles C. Hollinqn Dies al 72

Charles C. Hallinan. 72. co-founder of the Hallinan N{ackin Lumber Comparry, rvith olhces at I'ortland and l-os Angeles and l-reaclcluarters at San Francisco, died December 14 after a long illness. A native oI Irelar.rd, lIr. IIallinan had spent his entire lifetime in lumber until he retired four years ago. He came from the En-rerald Isle rvhen a yorlngster ancl entercd the lumber ltrrsiness in his teens rvith Balfour Guthrie & Co., Ltd. He u,as l.ith that firm many years in export sales ancl traveled throughout the rvorld.

I)uring 1925, IIr. FIallinan left Ilalforrr Grrthrie to beconre a partner in l-ouis Sover' & Co. in San Fr:rncisco :rnd remiirrecl r'ith it until shortlv before the fornration of I{alliran Nlacliin l-unrl)er ( (,. lri lut_r t9.35.

He leai.es his u.ife Nlarguerite of the home in San Francisco, trvo nrarried daughters thcre, ancl eight granclchildren. Reqr,riem high mass was cclebrated in Saint Monica's church and burial nas in Holy Cross cemeterv.

Boy Areo Building Drop But Housing Units in Increqse

San Frar-rcisco.Nerv constnrction authorizecl in the Bav area during November tt,ns 20'/o bclou' the samc 1956 mr.rnth. The number of new housing units, however, increased over October and also over November 1956. The l)eoartment of Labor's Bureau of Labor Statistics reoorted it lvas the first time since 1953 thai the volunre of chvelling units did not drop in the OctoberNovember oeriod.

Ncrvember drvelling units totaled 2,814. whicl-r r,r'as 7.5 above this October and 800 more than Novernber 1956. Although the unit volume in housing \\'as rrp, the total cost of resider-rtial construction rvas dorvn because of (1) tl-re demand for cheaper homes and (2) the trend toward multipleunit housing.

I'ermit values averaged $12,000 per housirg unit in November, compared u'ith $13,150 in October and $12,950 in November 1956.

Total building autl-rorized in the nine Bay counties in November was about $41,450,000, compared to $5.1,900,000 in October and to $51,700,000 in the previous November.

Treocy Alfends Lu-Re-Co Clqss

E,drvzrrd Treacv of the Von Tobel Lumber Conrpany, Lzis Vegas, Nevada, \\ras one of 24 students at the fourth Lu-Re-Co Management and Sales Institute held December 6-14 in Champaign, I11.

Continentql Joins SCRTA

Continental Lumber Sales, San Marino, has enrolled with the Southern California Retail Lumber Assn. as an Associate member. Orvner of the rvholesale firm is Peyton Ir. N{aloney, Sr.

Robert Beach, 41, a partner in the Hi-Point Lumber Co., Hayfork, Calif., his u'ife ancl their trvo sons were killed Decernber 28 rvherr their light plane crashed in a dense fog on the southn'est slope of X'Iount Shasta. The bodies were fcrtrnd irr the stren n u'reckagc the next dziy af ter a 24-hctur search by militarv, prilate and CAI' planes. Besides the u'ealthy lumberrnan, his family, all of Cottage Grove, Ore., consistecl of his u'ife Xlarian,39; the son llex, 19, a sophomore at San Josc Bible College, and Vernon, 14. They rvere returning horne after a ho1icla1- reunion n ith a married claughter;s family at XIt. Shasta. Calif. In adclition to l.ris Hayfork operation, I{r. Beach hatl an interest in severzrl ()regon lrrmbcr firms. ]le \vas an experierrcecl pilot ancl used the plane to keep in tor.rcl.r u'ith his various logging operations . Oliver C. Jones, 68, general contractor ar-rd pioneer developer of the Ber-erly Hills, Calif., business district, died I )ecerrrber 2.9 at Sain t lohn's hosuital in Santa X'Ionica. lle u as lrresiclent of the J,,nes Tiroihers Construction Co.

"fhe Finesl Nome in Veneers"

BINI\TTT Y[I{U[RS

2100 Mlrts TowER SAN FRANCISCO

INC. YUkon 6-1758

I. D. BENNEIT -Foresl Foclors-

VENITRS

EATANCED PRODUCIION wEsr coAsr soFrwooDs

CENIER. CORE & FACE SIOCK GREEN & DRY

PTYt,vtl()D SPECIAI-TITS

Including "Cul to Size" REPRESENIING WATTON PI.YWOOD IN THE NORTHERN CATIFORNIA AREA

O

WALTON "EYerSide"

The Ultimoie in Beveled Siding. The Fiber Sheet Foce Tqkes Point Eeouti' fully. Eosily Applied, Economicolly Priced.

O WALTON "Ruslic"

The Plywood Beveled Siding with lhe Rustic Finish. Stoins or Points Nicely for Added Inieresl in Contempordry or Ronch-Style Homes.

O WATTON "EverForm"

Mode Expressly for Concrete Form Work, Hord. Glossy, High-Densiiy Overloy Fused fo Exferior Douglos Fir Plywood.

O

WATTON "Everlqsl"

Exterior Douglos Fir Plywood with Tough, Smooth, Medium-Density Overloy Surfoces. The Perfecl Point Bose.

a WATTON "EYerUse"

A Versotile Overloid Pqnel for Scores of Industriol Uses. Hord, Glossy, HighDensity Surfoce Resists Weor ond Abrosion.

O WATTON "EYerRile"

EverRite Cottonwood. The Slondord of Americo in Quolity Underloymenf. Beoutiful os Decorotive Poneling,

Los Angeles Hoo-Hoo Club 2 1113 Venice Boulevard

Los Angeles 15, Calif.

The California Lumber Merchant 108 West 6th St. Los Angeles 14, Calif.

Many thanks to the entire staff for their wondqlful h_elp during-the past year. I am sure all the members of Hoo-Hoo join me in wishing all of you a most happy Christmas and a prosperous and successfu! New Year.

***

Yours very truly,

C. R. LEMBER Secretary-Treasurer.

National Building Material Distributors Association

22 West Monroe Street

Chicago 3, Illinois

Mr. Jack Dionne, Publisher

The California Lumber Merchant

Los Angeles 14, California

Dear Mr. Dionne:

May I take this opportunity to compliment you on the editorial content of your December 1, 1957, issue.

The many outstanding articles in this issue should be read and re-read by everyone in the building industry-and in our next newsletter i am certainly going to bring this splendid edition to the attention of all of our west coast members.

Sincerely yours,

S. M. VAN KIRK General Manager *+*

So-Cal Building Materials Co. l22O Produce Street

Los Angeles 21, California

January 10, 1958

The California Lumber Merchant

Los Angeles 14, California

I would like to express my appreciation on behalf of the National Building Material Distributors Association for the sincere support that "The California Lumber Merchant" has given, this pail year, in covering the national and local activities of the NBMDA.

Certainly your publication has contributed greatly toward our association objectfues, that of increased recognition and prestige of the wholesale building material distributor.

Cordially yours,

RICHARD E. FREEMAN, Vice-President

TMANC Schedules hs | 958

Estimoting-Merchondising School qt Sqn Jose, Feb. 17-19

San Francisco.The 1958 Estimating-Merchandising School of the Lumber Merchants Association of Northern California is scheduled to be held in San Jose, February 17, 18 and 19. Classes in this immensely valuable phase of retail lumberyard knorvledge will be devoted to actual prac- tical work under the supervision of instructors each oI wlrom will be a key building materials specialist. A full day will be devoted to discussion of Salesmanship and Merchandising to provide retail yard personnel with many useful ideas which have been successfully employed by otliers in the industry.

A tentative breakdown of the course earlier was as follows:

MONDAY, FEB 17:

The Only POSff IVE Woy to

DECAY & TERMITE PREVENTION

month

8:00-9:30 a.m.-Blueprint Reading; 9:30-10:00 a.m.Break; 10 :00-11 :30 a.m.-Frame Construction; 11 :30-lunch ; l-Z :30-l:45 p.m.-Estimating Materials Requirements; 1 :452:00 p.m.-Break; 2:ffi-3:[5 p.m.-Estimating Labor Requirements ; 3 :15-3 :30 p.m.-Break; 3 :30-4:30 p.m.-Unit Cost Estimating; 4:30-5 :00 p.m.-Discussion ; 7 :30-9:30 p.m."Hg* DeVille Profitably Sells Home Improvements," a Success Story.

TUIJSDAY, FEB. 18:

8:00-9:30 a.m.-Estimating Millwork; 9:30-10:00 a.m.- Break; 10:00-11 :30 a.m. Estimating Millwork (con!r_nued) ; Il :3O-I? :2G-T unch ; l2 :30-1:45 p.m.-Estimating Hardware ; l:45-2:00-Break ; 2:0O-3:15 p.m.-Work Ses-sion (Making list from blueprints) ; 3:15-3:3O-Break; 3:304:30 p.m.-Review ('Ccnnparison of students' lists with master list) ; 4:30-5 :00 p.m.-Discussion ; 7 :30-9:30 p.m.-Visit leading retail lumberyards to observe merchandising pract1ces.

WEDNESDAY, FEB. 19:

8:00-9:30 a.m.-Grades. Characteristics and Uses of Lumber; 9:30-10:O0-Break ; 10:00-11 :30 a.m.-Profitable Priclqg Procedures ; , ll :30-12:30Lunch; 12:30-1 :30 p.m.- How to Display for Profit (Principles of display and store layout)_;_1 :S0-t i+s-er,eqk ; i :45-4 :M p.-.-Mer6handising ; 4:00-4:1S-Break; 4:15-5 :30 p.m.-salesmanship and Ma"rketing.

Horry Whittemore Opens Own

Lumber'Soles Office in Volley

Los Angeles Lumber, Inc., which has represented Fairhurst of California in Southern California successfully for $_e -pa_st s_even y-ears, has been moved to 3459 Cahuenga Bfv-d._!y Harry_-Whittemore, efiective January 1. Moving with Manager Whittemore to the San Fernando Vallev lol cation is Ray McKendrick, who was with the firm in the downtown L. A. offices. The new telephone number for Los Angeles Lumber, Inc., will be HOllywood 3-8141.

PRESSURE-TREATED LU,I,IBER IS YOUR INSURANCE

Show the public with Wqrren Blue*

Pressure -f reated Lumber lhot you as q lvmber deqler olre vitally interested in sofeguo,rding your Juture rl,nd your custome r's invesiment.

*ln combinqtion with ahtomalcd zinc arsenate-approvcd bV airy, car,tnly, stdte ond Fcdetal spccifcolions.

The Above Brond, Plus the Worren Blue Cotor, is Your Assurqnce of Moximum Proteclion

-WE RECEIVE BY WATER, RAIL OR TRUCK-

-NO ORDER TOO LARGE OR TOO SMAIL-

New Profit$ I\EW PRODUCT$

'lnvisible Nqil' for Interior Hcrrdbosrds

A nelv hardened steel nail designed especially for application of interior hardboards has been announced by Independent Nail & Packing Company, Bridgewater, Mass. The new nail, cailed Stronghold Annular Thread Hardboard Nail, is macle of special, high-carbon steel, heat-treated and tempered to drive into either l/8" or I,/4" \nterior hardboard r'vithout bending or breaking. Scientifically engineered tlrreads "lock" rvitlr the fibres of the r'vood into u'hich the nails are driven, providing a permanentiv tight fastening and avoiding the loosening and "popping" r'vhicl'r are practically certain r'vith ordinary smooth shank nails.

The naiis are 1"x.058. made rvith a tiny head rvhich is virtually invisible lvhen driven flush, and rvith a ncedle point. They count approximatell' 1298 to the pound, and are available in either quarter-pound or one-pound boxes. In addition to the regular finish, they are also supplied in ivory-color baked lacquer finish for application oi the lighter-colored hardboards. Samples r'vill gladly be supplied on request to tl-re manufacturer.

Vqcuum Powered Sofety Ash Troy ond Disinlegrolor

Self-cleaning ash trays that snatch away cigarette stubs, extinguish their fire, disintegrate and \racutlm pack them for future disposal, are now available for installation on cars, trucks, and power boats. Offered by Walker Engineering ar-rd Manufacuring Co., 1550-20th Street, Santa Monica. California. the Flarne Out vacuum safety ash tray dcies the trick quicker than the eye call follorv, u'hisking stubs, matches, pipe tobacco or ashes through a tube into a sealed glass container under the hood. Vacuum in the container extinguishes all combustion instantly. Service station attendants empty container u'henever required, during the course of normal under-thehood checks. The Chevrolet Motor Division of the General Nlotors Corfiora-

All inquiries regarding NE\f PRODUCTS, New Liter' ut,rr. 6r booklits and other items mentioned in this section should be addressed to THE CALIFORNIA LUMBER MERCHANT, Room 508, 108 I/est 6th St., Los Angeles 14. Your inquiries will be promptly for' warded ty us to the manufacturer or distributor, who wilf thEir'answer your inquiries direct.

tion has purchased Flarne Out as an approved accessory and are currently merchandizing this safety device. Modestly priced at $10.65 list for the complete system on ruost models, rr,'ith a moneyback guarantee, Flame Ont can be installed rvithin 30 minutes. \\'alker claims that Flame C)ut prevents fires, lets driver dispose of stub u'itllout taking eyes frorn road, banishes zrsh tray odor, and eiiminates smolrlering in ash trays.

(T'ell th,cnt. yow sazv it irt Tlte Calif ornia Lwrber X[erch,ant)

New lift Truck Triplex Most

Yale & Ton,ne N{anufacturing Company announces a nerv Triplex \'{ast for extra high stacking with industrial lif t trucks rvhich features improved operator visibility ancl added channel stability. l,if ting is accomplished in the neu' design by three, nested, Ibeam lifting members raised hydraulically by the action of a multi-stage, lift cylinder r,r'hich requires only trvo, singie lift chains, leaving the rest of the space between tl.re cylinder and the rrprights open to give the operator increased visibility of the load being

The engineer pictured above is using tl-re new I'I-AN HOLD Tabie Clamps. These aluminum clamps are specially designed to hold a f ully loaded PLAN HOLD in place rvhile leafing through sl-reets even to the very lzist page ! No tools or fasteners of any kind are required to place or remove a I'LAN HOLD from its se-

cure position u'ithin the Tabie Clamps . a mere twist of the wrist and the PLAN HOLD is in or out.

Table Clamos are one of the several neu, innovations in the PLAN HOLD line of Vertical Filing Ecluipment. For free 16 page color catalog write to : PLAN HOLD CORI'., P. O. Box 1055A. South Gate. California.

ER,R4 lUIIBER

& RP PlYWOOD txco ORATED

* PONDEROSA PINE

* SUGAR PINE

* wHrTE PINE

* DOUGIAS FrR

* SPRUCE

* |NGENSE CEDAR

Whofesole lrom Yard Slocks

Direct Shipmenfs

handled. The two, short chains work on a single pair of sheaves to transmit lifting power to the mast. A further visibility aid in the lower mast heights lies in the use of a lift cylinder of shorter length than the primary lifting members, providing a completely open space between the top of the cylinder and the top cross member when the forks are in the lowered carrying position.

Yale's triplex mast construction also offers a higher f.reelif.t-24 inches. The new desiln is offered in standard overall heights of 59, 71, 83,90 and 96 inches which give maximum fork heights of 108, lM, 180, 19{3 and 210 inches, respectively. Three inch increments between these heights are optional. The lift cylinder is equipped with a return line directly back to the hydraulic tank preventing loss of any fluid which might seep past the cylin- der packing. Another feature is the placement of hoses within the upright struc,ture to allow conveision to attachment handling without rearrange-

ment.

Copies of Standard Stock Wood Casement Window lJnits, CS205-56, available from Supt. of Documents, Govt. Printing Office, Washington 25, D.C., ten cents each, shows minimum requirements for material, construction, assembly, grading and tolerances for Grade 1 quality standard stock Ponderosa pine wood casement units.

C5204-56, for wood awning window sash units, a prime aid to woodwork distributors and dealers, architects, builders and home buyers, may be purchased for 10 cents a copy from National Woodwork Mfgrs. Assn., 332 S. Michigan Ave., Chicagb 4,Ill.

Three new and 15 revised standards for the AWPA Manual of Recommended Practice are available to owners of the AWPA Manual ($7.50) from American Wood-Preservers' Assn., 839 Seventeenth St., Washington 6, D.C.

The Triplex Mast is being offered initially in 3000, 4,000 and 5,000pound capacities.

A Short History (conlinuedl of rhe

Pqrt Four - Eorly Meetings

Pucilic Goust Wholesdc llurdwood llislribulors fissociulion

By Don qnd

The next semi-annual meeting of the Association u'as held at Del Monte, February 13th and 14th, 1925, r,vith a full attendance of members from Coast cities, San Diego tc.r Vancouver. President C. H. \\thite, of White Brothers, listed the outstanding achievement of the Association during the year as the securing of a resident licensed inspector of the National Hardwood f-umber Association at San Francisco and also at Los Angeles. Mr. D. J. Cahill, of the 'Western Hardwood Lumber Company in Los Angeles, reported that the committee on advertising \\ras u,'orking with the Millwork Institute of California on a guide for architects and contractors.

On Saturday, the follou'ing officers u.ere elected for the ensulng year:

President: D. J. Cahill, \\iestern Hardr,r'ood Lunrber Company, Los Angeles.

Vice-President: J. Fyfe Smith, J. Fyfe Smith Company, Ltd., Vancouver, B. C.

Secretary-Treasurer: H. W. Srvafford, E. J. Stanton & Son, Los Angeles.

Directors: Jerry Sullivan, Jr., Srrllir-an Hardvuood Lun.r-

Headquarlers For

Chorles White

ber Co., San Diego; \V. E. Cooper, W. E. Cooper Lumber Co., Los Angeles; C. H. White, White Brothers, San Francisco; B. E,. Bryan, Strable Hardwood Co., Oakland; E. E. Hall, Nicholai-Neppach Co., Portland; D. A. Johnson, I). A. Johnson & Son, Seattle, and Norman Sawers, J. Fyfe Smith Co. Ltd., Vancouver, B. C.

As a sidelight of this convention, Clarence Bol-rnhoff took first honors, rvinning low net in Class A, and Bob Taenzer carried off the trophy in Class B in the golf tournament. Ted Higgins stole the show at the banquet with his talk on the development of the hardrvood industry on the Pacific Coast, and various remarks which he made aside from the serious, concerning the covered wagons and other matters, kept his audience laughing throughout the speech.

The fourth meeting of the Association was held at Hotel Vancouver, Vancouver, ts.C., on August llth and 12th, 1925. President D. J. Cahill opened the meeting and brought out the following points: the successful negotiation for the establishment of official insoection service on the Pacific Coast by the National Hardrvood Lumber Association, recognitron of the l'acific Coast Association by the National Association in the election of C. H. \Vhite to tl're Board of Directors, the securing of modificaticin of the rule denying re-inspection of lumber shipped by t'ater, already inspected by association inspectors, and application for change in freight rate and application to the National Assciciation for a change in rule covering grading of Figured Red Gum; the result of a c:rnvass of members in regard to grade marking of lumber, in rvhich the ntajority \\'ere against it, and the securing from rnembers of data concerning cost of rl,,irrg busittess.

The follorving' new members u'ere elected to membership : The Exchange l-umber and Xlanttfacturing Compar-ry of Spcikane, \\'ashir.rgton; J. J. Nlatthervs Lumber Con-rpany of Se:rttle, Wa-shington; llardu'ood Lrrmber Company, Ltd. of Vancouver, Il. C., and Imported Hardu'oods, l-td. of Vancouver, B. C.

This was the first convention to u'hich the 'n'ives and children 'lvere invited. An interesting point of this convention was the fact that the total exper.rditure, other than the individual cost of room and board, rvas $540.67.

The next meeting of the Association rvas held at San Diego, January Dth and 30th,1926. The meeting 1\,as called to order by president D. J. Cahill, and 28 persons lr'ere in attendance, representing 17 member firms.

The first order of business was the election of nerv members, and those elected were as follou's: Tl-re Hammond Lumber Company of Los Angeles, Brorvn & Derry Lumber Company of Los Angeles, F. D. Baugh of Los Angeles, Nickey Brothers, Inc. of Los Angeles, \\rilliam M. Wilson Lumber Company of Los Angeles, and Miller-McDermott Hardwood Company of San Diego.

President Cahill read a splendid opening address rvhich 'lvill be remembered by the charter members. In this he re-read the Constitution and the Code of Ethics and the progress that had been made by the Association, since its inception.

The question of uniform terms u'as brottght up ar-rd dis-

Ponderoso & Sugor Pine

cussed at great length. lfowever, it was decided that the decision on the matter be left up to the local firms to work out as they believed would be best.

The matter of the case pending before the Federal Trade Commission to prohibit the use of the term Mahogany in connection with Philippine was discussed. Also the question of whether future meetings should be held annually or semi-annually was presented for discussion. The decision of the Association was that the meetings should be held annually henceforth, preferably during the month of February, and in the middle of the year. The convention r,r,'ould be divided into two groups, each of which represent the North; Oregon, Washington and British Columbia, and the other, California. A motion was made and carried that the association g'o on record as favoring the continued use of the words Philippine Mahogany.

The following officers for the ensuing year were unanimously elected: President: J. Fyfe Smith, Vancouver, B. C. ; Vice-Presidqnt: J. F. Higgins, San Francisco; Secretary- Treasurer: Roger Sands, Seattle, Washington ; Directors : W. G. McKenzie, Vancouver; Roger Sands, Seattle; D. J. Ahern, Portland; George Brown, Oakland; Homer B. Maris, San Francisco; Roy Stanton, Los Angeles, and Al Frost, San Diego.

-rf+aa 2dj6,lrrnment, the entire party went to the races at Tijuana, Mexico, returning' in iimd for a theater party for the ladies in the evening and a stag dinner party for the men. Golf champions were, for Class A, Harry V.- Hansen /'t cnrnil r''.e1 and Veneer; Class B, Iames B. Cline. E. J. Stanton & Son.

The fourth annual convention was held at Del Monte lfo_tel, Aprll 22nd and 23rd, 1V27. The first meeting rvas called to order by the president, J. Fyfe Smith. After the roll call, and the-reading of the minu[es, the meeting was thrown open for general discussion.

The- first sgbject under discussion was the changing of the rules of Figured Red Gum. Mr. D. J. Cahill presEntEd a complete and instructive paper on Beetles and oiher insects affecting wood. The following propositions were referred to committee:

The first one was the 4/o money value clause as regards re-inspection under the national rules. The next subiect was the clause in the grading rules relative to cut lumLer. The final discussion 9f t-he day was on the Consumers Reg- ister published by the National Hardwood Lumber Ass6ciation and the suggestion was referred to the committee that the convention furnish the National Hardwood Lumber Association with a li,.sf 6f legitimate carload buyers.

At the Saturday meeting, one of the subjects discussed was the methods of employing and remunerating salesmen. Jerry Sullivan_ then presented a chart showing- profits on sales considering both margin of profit and iulnover of goods. This was a most interesting presentation and it was voted to have copies of this chart mirneographed and sent

to each of the members. Roy Stanton made a report on the shrinkage of lumber in kiln drying. Walter Scrim reported on_t_he present status of the Philippine Mahogany caie.

The following officers were unanimously elected to serve lor tf9 following year: President: J. E. Higgins, Jr. ; VicePresident : Roy Stanton ; Secretary-Treasurer: Ho..re. Maris; Dgecto_1s.-J.Jyfg Smith, Vancouver; Roger Sands, F_e_?ttle;-E. q Hall, Portland; J. O. Elmer, Oakland; Harry Wlit., San Francisco; D. J. Cahill, Los Angeles, and Jerry Sullivan, San Diego.

It was unanimously_voted to hold the next meeting in Victoria in 1928. Roy Stanton won the Golf Trophy.

(To Be Continued in the Next Issue)- -

Simi, Calif.-A new elementary school to serve this area has been authorized, with eventuil construction of 20 classrooms of a frame type with partial brick veneer.

l'erlona,{,4

Gunter Silmar, Isbrandtsen Company's lumber and plyn'ood division manager, and his family spent the Christmas holidays skiing in the High Sierra.

Jack Allenby, s:rlesmanager of Ukiah Pine Lrrmber Company, visited southern California distributors last month,

Woter Cool, Profits High

YOU HAVE HEARD obout "the cool wqlsr from the wooden bucket." lt'r true. Wood keeps woler cooler. And Redwood is resisldnt to rot - fungi ond insecls; does not rusf. They lost longer.

So when you sell Redwood lcnks. You moke o nice pro6t ond rolisfY Your cusiomer. Wrile now for the Windaler Plon ond tcnk prices.

including executives of Roy Forest Products Co. in Van Nuys.

Pat and Marian Tynan, that half of \\rinfree & Tynan, spent the holidays in I'ortland and vicinity visiting their parents.

The honeymoon wos iust beginning for RAY NANN qnd his bride, pictured here ofter exchonging vows ot St. Rita's Church in Foiilox recently. lmmediorely cfter lhe c€remony, Roy and ihe new Mrs. Nonn boorded c plone ot Son Froncisco Inlernqtionol for o few weeks in Hcwoii. fhe newlywed couple now reside in Son Froncisco ond Roy hos returned to his posr qt The Robert Dollor Compony.

Cheim Lumber Company's Jim Ramsey brought in the New Year from a vantage point in Los Angeles and, before returning home to San Jose, took in the Rose Bowl game.

Western Pine Supply Company's George Freeland took the last tr'vo December rveeks off to visit relatives in Chicago.

Art Wall, salesmanager of the George Windeler Co., spent a December u'eek visiting accounts in Denver and Salt Lake City.

Bill Smith of Smith-Robbins Company, Los Angeles, returned from his south-of-the-border vacation trip last month rvith an accent (strictly his olvn) that sounds something like pigeon-English.

Seth Butler, representing Winfree & Tynan of San F'rancisco, and Mrs. Butler visited their son, Jack Butler of Dant & Russell, Portland, and his r.vife during the holidays.

Ilerman Smith; dean of southern California wholesalers, spent tn'o recent rveeks in the sun country around Tucson, Arizona, lazing at one of the dude ranches. Enroute home to Glenclale, he stopped to visit his old friend Ambrose Halstead zrt Phoenix and had a slvell visit, Herman reports.

K. E. MacBeath, MacBeath Hardwood Co., and his good right-hand, I'auline, vacatior.red at La I'az tn Baja California, during the holidays.

Bob Kilgore, San llafael wholesale lnmlter broker, his wife Barbara ancl son watched Christmas dawn from the u.indorvs of the Ahwahnee hotel in beautiful Yosemite Natl. I'ark.

Jonuory 15, 1958

Rate-Position,Jffi58 $3;'1"ru'i' -"'

Closing dates lor copy, Sth and 20th

_HEI.P WANTED-

lryANT ADS fm*uiiiljg1$iJ*#k1;

-YARDS crnd SffES FOR SALE/LEASEWANTED-YOUNG MAN with Sales Abtllty for general ofEce and sales work. West end of tian !'ernando Valley. Must be exceptionally good at lumber firur_ glC. _{o-t.appointment call Mr. McCoig or, il he is out, ask-for Mr. Mullin.

STanley 3-1530

SALESMAN WANTED

Dlckens 2-3188

Immediate Bay- area. Experience helpful, but not necessary. Opporlunity for good advancement in wholesile building mateiials'field. salary, commission plus expenses. Please phone for appointment.

WESTERN PINE SUPPLY COMPANY

5760 Shellmound St., Emeryville, Calif.

PHONE: Olympic 3-77il

WANTED_

EXPERIENCED LUMBER SALESMAN to call on retail lumber dealers and industrial accounts in 'southern California for Los An- geles wholesale concern. This is an excellent opportunity foa; hustler.

PHONE HOllywood 4-7558 for APpOINTMENT

CUT STOCK SALESMAN WANTED

OREGON WHOLESALER NEEDS AN EXPERIENCED CUT STOCK SALESMAN TO WORK ON A COMMISSION BASIS.

Address Box C-2699, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

WANTED_

WOLAN capable of general office work, including figuring sales lnvorces, estmates, checklng purchase invoices, etc. Must be out_ standing at figuring lumber. Job location west end of San Fernando t_allen _For appointment call Mr. McCoig or, if he is out, ask for Mr. Mullin.

STanley 3-1530

-POSITIONS WANTED_ ..I CAN BE OF VALUE_''

Dlckens 2-3188

I want to get in touch with a Pine manufacturer or wholesale company with- mill connections that can use a salesmanager or assistant in the sales department. I am thoroushly experieiced in sellins Ponderosa and Sugar Pine and White Flr io thi: Eastern trade anfi Douglas Fir to the Southern California markets. I can be of value to any company a-nd.will furnish the best of references. I suggest an rntervrew to talk lt over.

Address Box C-2710, California Lumber Merchant

108 W. 6th St., Room 508, Los Angeles 14, Calif.

Mature lumberman *t,h *X#!4133*."."ce in successful lum- bqryari o-peration. Also Mil[ connectiori, management, estimating, !g_\.-ptr, _ bookB:eping, _sales, procurement, pu6tc relations, etE. Wholesale or Retail. Confidential.

Address Box C-2709, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

FINE MILLWORK EXPERIENCE AVAILABLE

Capable of_lu_U_cherg.e if you need a top man; practical factory ex- perience, PLUS -Estimating and Detailing in my diversified -millwork background. Have excellent work lecord -in California and wish to return there after year in east.

Address Box C-2712, California Lumber Merchant

108 W. 6th St., Room 508, Los Angeles 14, Calif.

WANTED

Po-sition .as counte_r 4 yard salesman for Lumber & Building Mate- rial, or shipping clerk. Have had 15 years' experience.

Address Box C-2708, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

LUMBERMAN WANTS A JOB_

A handy rnan for- an_y officeBookkeeper, estimator, order desk, c-ount-er. Fast with figures. Many years' experience.' prefer Loj Angeles area. Available now.

Address Box C-2707, California Lumber Merchant

f08 W. 6th St., Room 508, Los Angeles 14, Calif.

F.C. BOOKKEEPER_OFFICE MANAGER

Thirteen years' experience in one-"ga1 Friday" Wholesale lumber atd/or lumber products business. Hlave car, -wiU travel reasonable distance from home in Wilshire district, Los Angeles.

APPOINTMENT EVENINGS & WEEKENDS: WEbster 3-6036

SOUTHERN CALIFORNIA LUMBER YARDS FOR SALE

In "Disneyland" general area-Two long-established yards. Goo4 modern buildings. One yard has spur track. Ground, buildings, and all store, yard and office equipment will cost $138,000. Inventory extra. GOOD $ALE$ RECORD.

Antelope Valley yard. Buildings, trucks, yard and office equipment $16,500. (Will either lease or sell the ground.) Inventory will run about $21,000. 1956 sales approx. $135,000.

TWOHY LUMBER CO.

7f4 W. Olympic Blvd., Los Angeles 15, Rlchmond 9-8746

Lumbervard and Sawmill Brokers

NEVADA RETAIL YARD FOR SALE

For sale at cost of inventory & equipment, approx. $35,000, a retail lumber yard and general building supplies. Located in one of the fastest-going areas in Nevada. Doing approx. $200,000. Owner will carry land and buildings on ten-year contract or lease.

P. O Box 661. Fallon. Nevada

LUMBERYARD FOR SALE

IN ONE OF SOUTHERN CALIFORNIA'S FASTEST-GROW. ING COMMUNITIES, LOCATED IN SOUTHERN VENTURA couNTY. SALES OVER $180,000 rN 1957. UNLTMTTED POSSIBILITIES FOR FUTURE.

Address Box C-2711, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

FOR SALE_

In the Heart of Sacramento Valley. Well-established yard carrying complete line of Building Materials and Hardware. Located on main highway. 'Real Estate, good buildings, lift truck and two delivery trucks priced to sell. If you are looking for an up-to-date yard in a steadily growing, healthy place to live, investigate this NOW.

Address Box C-2697, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

FOR SALE or LEASE

Corner property with 30,000 sq, ft. of buildings, sales fixtures, office equipment, offices and warehouses. Lot 180x190 paved. Spur track across street. Presently established lumberyard has a variety of other uses. 13074 E. Valley Blvd., La Puente, Calif,

Write:

717 E. COOK, SANTA MARIA, CALIF.

PHONE: WAlnut 5-52O4

-FOR SALE-

FOR SALE: Late Model Clark-Ross Fork Lift. 15,000 lbs. capacity. Thoroughly reconditioned.

BURNABY & WILLIAMS

15220 Erwin S.treet Van Nuys, Calif.

Phones: STanley 3-2060- STate 5-6561

FOR'SALE_

OAK FLOORING_TRUCKLOADS

From ArkansasLouisianaf61x5

GORDON G, ATWELL, THE LUMBER DRUMMER

P. O. Box 3837, Oklahoma City 6, Okla.

Never an Official InspectionSince 1924 FOR SALE

Double Planer 3O"-Heavy Duty

Swing Cut-Off. 24" Blad*7'% H.P., Suitable for Timber

L. SOLBERG

Phones: LYcoming 3-3021 or CApitol 5-0909 * EASY TERMS *

FOR SALE

TWO HYSTER LUMBER CARRIERS GOOD CONDITION WILL SELL CHEAP

Write Box 83 or call TErminal 2-45M, San Pedro

-SPECIAI. SERVICES-

B UY_S ELL_REPAIR_SERVICE

Fork Lifts and Straddle Trucks. Complete shop and field service. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

lll5 North Alameda Street, Compton, Calif.

Phones: NEwmar& 1-8269. NEvada 6-4805

HOW I,T]MBBR LOOKS

Winter storms which covered much of the East and Gulf coasts kept the demand for west-coast lumber at a minimum for this time of year, reported Crow's Lumber News Service of January 10. Prodtrction at the small-mill level is still low but green fir dimension prices were slightly firmer than they were before the holidays. Big-

Portland, Oregon{row's Lumber. Market News Service said January 3 that the prospect of curtailed production is the major hope for a firmer lumber market in early 195E. If tle mills which have announced plans for shutdowns of more than a month carry out these schedules, the'loss of output could strengthen prices unless demand slumps disproportionately, Crow's said. Activity has bcen understandably slow during the holiday season but there has been a slight furry of orders for mills willing to suit custoirers' convenience by biUing them after the first of the year. Prices have held fairly steady.

The prospect of a 2o/o rise in rail freight rates on February 1 is a tough one, Crow's said, for mills are not in a position to absorb this cost. The scheduled boost will be opposed by \restern lumbermen in protests to the Interstate Commerce Commission. The increase afrects all products taking the lumber rate, including plywood, veneer, poles and piling. Logs are scheduled f.or a l0/s hike with a maximum of 3 cents per 100 pounds. Increased charges are also slated for other services such as stopping in transit to complete loading or to partially unload, for diverting cars, and for changes in destination. Unless suspended, the new rates take efiect February l.

mill production is near normal again in both the fir and pine areas. Most of the weakness in pine was in the lower grades of boards; big fir mills reported weakness in Standard & Btr. boards and random assortments of dry Standard & Btr. dimension. Douglas

fir plywood held its position and most producers have satisfactory order files.

Shipments of 490 mills reporting to the National Lumbcr Manufacttrrers Assn- in the holiday week ending January 4 were N.l/" above production, while orders zoomed' 35.6% above. In the previous week, shipments had climbed 13.8/o and' orders 15.9/o above prod'uction. National production of lumber totaled 2,493,000,000 board feet during November, estimated the NLMA-18/o below October; November shipments werc 20/o under October, and orders werc 21y'o less. The month's shipments were 7/o and its ordets 5/o below the production Orders of 56,430,752 feet skyrocketed 57.8/o above production of 35,771,377 feet at 155 mills reporting (79 operating) to the West Coast Lumbermen's Assn. in the holiday week ending lan. 4. Shipments were 57.4/o over production. In the previous week, orders mounted 47.3% and shipments 68.6% over production. The weekly average of Douglas fir region sawmill production during December was 118,819,000 feet, reported WCLA Secretary Harris E. Smith. Orders averaged 125,891,000 and shipments 124,945,000 feet Orders of 52,984,000 feet soarcd 36.6/o above production of 38,784,000 feet at 126 mills reporting to the Vllestern Pine Association in the holiday week ending January 4; shipments were 25.1/o atrove. In the previous week, orders had shot 79.0/o above production and 45,9/o above shipments Orders of 9,(64,N0 feet were 12.42% above production at 98 mills reporting to the Southern Pine Association in the holiday week ending Dec. 28.

ADVERTISERS INDEX

-.-................,-...........35

!ough, Corl W, -.-.--..-..-.-..---.-.-.-.-.--.---------.. I

laugh Bror, t Co. -----.-.----.-..-.-.....-..----..-.-*

Dqter t Co., J. H, ------------.-..--.-..-.--..-.--..--..5

Bcndq Lmber Soler, Eqrle D. -.----..-.--..-*

Bqnett 2-Woy Pml Sow ---.--.-....----..-.--.- ,i

Bfinetl Vcmdt, Inc. --.---.-.----..--.--.-----.--.--.55

lao Cmpoy. Th. ---.--------..-...-....-....---..-,1

Ellr-Wall Dirlribulor -----------.---..----.--.-....-43

Bll* lmber Co.. Inc. ----------..-.--..---.52

8lue Dlmond Corpolqtiil --.--.---.----...---..--49

lohaho,fr tumber Co. -.----.-.----.-.----...----.-.-..-'i

lonell-Wcd & (nopp ---.----------.----.-.----.--. :i

Sdnlngton lmbcr Co. ---------.----.----.------. it

!rom & Co., Gloy --.---------..----------.-----.--35

Sroyler Lumber Co. -------.-.----------.-.---.-.--...-42

Dru.h Indutt.icl Lumber €o. ..-,----..---.....--..19

Coloqc Cmqt Co. ---.----.-..------.-.........--.lI

Colifqnla Dor Co. of L.A. .-.-----------...--*

Collfonlo lmbcr Soler --.-----------....-..-.-----56

Collfornlq Poel ond Vcncer Co. ......-.---- 'a

Cclifomlq Redwood Arrn, -.-.----,---..-.-..-.*

Colif. Sugor & Wqlern Pine Agcncy ------40

Cqrlow Co. --------.-----.----*

Gsrcode Pqclfc Imbcr Co. .-----.....-.-...,----53

Ccco Sleef Produ<lr Corp. ..,..-.--...-..-.--...---- 7

Celotex Corporotion, lhe .-.----.---.-.--..----..--.. *

C6tEl Yolley Box & Lmbqr Co. -....--....-6I

Chrlatenaon fmber Co. ---.------.-....---..---.-:l

Cloy Lumba Co. ----.-..-.----.-------.---.....----.----,.

C€t Kiln & Lmber Co. ---..-..-.-.--..----...--. *

Gobb Compoy, T. l,l. -.-.--.-..-..-.........--:..-...3I

Cdtolidofed tmber Co. -----,--,,---,---.---------*

Coltinentql lmber Sqles ---.--.------...-.-...--.. *^

Coo'k, 1re., D. O. -...-.-...--....---....-..-..-..--.--.'t

Gops Wholerqle Lumber Co., W. E.--....47

Coor Hcd Lumber E Plywood Co. .----.-..tr

CoElite Co., Thc ..--..-.-.------..-..--.-..---...---..53

Ccdr Lmber Co, .-....------------.--..-------------..t8

Crofoof Imber Co. ..------------......-...-,-------..-']

Dollon & Co., R. W.-.-..-.-"----.-......--,--.----..--.62

Dof t lutrell, In<. -.-..--------....-..........-... 'i

Dwir Hodwood Co. --.-----------...---------,,.----. *

Del Volle, Kolmm & Co. ---..-.------....,.--.-.. ,t

Dlebold Lumber Co,, Corl ..-.-..-.-.---.-.--..-*

Dollqr Co,, The Roberl ---.--.-...--.-----...--......42

Dolly Vorden Lumber Co. .-.-...-.-.....-..----54

Dooley & Co. --...--.-.-----.-----...-.----.--..-...----56

Dougla Fir Plywood Arn, .--.-------.-.-.....---* Droke': Boy Lmber Co., )nc. -------.----.----.24

.Durdlc Plywood tcler Co. -.------.-----....... :i

Eckstron Plywood & Doq Co. ---.....--------47

Edwcdr lmber od lrUg. Co. ----....-.-------* Enrco Plyurood -....-------26

E$ley ond 3o, D. C. ----.--.-.---...---....--------. *

Eubqnk & 3o, L. H. -.-.-.-.-------..-...--.------.-.

Productr

Freemm Go., gteph.n G. ---.-..---..---.-----.-tt

Fry Rafing Go., Lloyd A. --.....--.-----------*

Gslleha Hordwod Co. -,----.---.--------..--..3O

GmeElo & Gren lmber Co, ---.--------.. ,l

Gaehimc Gorp. .....--.-------------------------------. :t

Georgio-Poclflc Cqp. -------------.-.-..---..--....-.--'t

Globe Inrl. of Collf,, Inc. .-.--.-...--....--..-.--39

Goldcn Gqle Imber Co. ---------.--.-----......-*

Gordon-llacBcoth Hqrdwod Co, ------O.F.C.

Gc:linHcding tmber Co. -....----,-.--------58

W. R. Groce & Co. .-...----....-...-."-------------.--X,

Greor 8oy tumbcr Soler ...-.,...-.------.------.ri

Gred Wc.tm Lmbcr Corp, .-------.----...-.-. 't

Guqlolo lmber Co. --.----.-...-.----....---...-----*

Holey Bro. .-..-.---.-.-.-----46

Hqll Co., Jmer L. -.-.---.-...---.-.--.---.-......-.-*

Hqlllnm Lumber Co. --.---..-..---.--....--...-..-.--30

Hollinm llcckin Lumber. Co. .------------...---*

Hollmork Lmber & Plywood Co. ---.--..----.:*

Hmond-Cqlif. ledwood Gorp. ..--...------- '3

Horm Foreit Productr Co. .-----,-,"-.-.-.--------'t

Hqbc Lmber Co., Inc. .---.----,--------...--.-*

Horbc Plywood CoD. -------------------.--.-*

Hcric tmber Co., l. E. --------.---...----31

Heqiin, F. t. tmbq ---.----..-.---------.-.--.------:

Hedlund lmber 3ol*, Inc. .-.-....-..--.--.---4I

Hexberg Lmbcr Soler .-.----.--------..------.-..--6t

Hiegim

Koibrb Lumber Co, ..-....---.......---...-..--.--...--..

Gyprm co., Inc.

Afbert A. ..-.-----.----.-----.------...--.-..-22

Xqt, Poul E. ...-..-.---.---.---.--.--.----..---.-..-----59

Kehl & Son, John W. .--..----..--..-.----...--.--.:.

Koll Mlll & Lmber Go. .-..-.---..-------.-....-... *

l(vqlheim llahincry Corp. .-..---......-.-....---*

1. A. Dry Kiln t Storage, Inc..--..------ *

Lmon Imber Co. ---------------.-----.---.----..------'3

lcroncc-Philipt tmber Go. .---.-....--.------:l

lerrell lmber Co. ----.------------.- ------.-----.-27

Long Eell Dlv.-lntl. Poper Co. ------------*

Lop Lumber t tJtill Co. .---.-------.-..----------*

Lot-Col Lumbel Go. ..--.----.-----.-----...--..-------.'l

Lmbs 5dar Go. ..--.-..-....--,"--.-.--......---.----.. *

loddltc.aft, Inc. * Roundr Lmber Co. ..-.-.-.-.-----.--.---..--.---O.B.C. Roy Fdert Product Go. --..--.--.-.--.------------ | s. & s. Lmba. Co. .-..-----.-----.----..--...--.---.-- 'i

Sqnfqd-Lurier, lx. ---.---------.----.-..------------56

Scnfq Fe Lmber, Inc. --.----.------..---------------. * Shively, Alm A. -1..-.--.-------.--..---...--.--------56

Sierrq lwber E Plywod, Inc. ..-.---...--.--.59

5ierrc ledwood Co. -..-----------....-...--.-------...-/t6

Simmr Hqrdvod Lmber Co. ..-.-------... ri Sinpro Redwod Co. .----.-..-.-.---...----.---.--*

3mith, Hcmon A. & Co. -"--....-.-----------.--..-. 't Smilh Lwber Co., Rolph L. ..-.."----...--.---. *

Smith-Robblnr lmba Corp. ----..--..-..-.-....4E tacol Building llofqlals Co., Inc..--.....-- 'l 9wth Boy lmbcr Co, -------.-.--.-------..--.--..- 'l

Southen Cqllforniq Lwbqr 3oler ----.-------5I

S@thwgtem Porflond Cmeil Co, .--......-51 Slqhl Lmbe. Co. ---------.--.-...-..--..----.....---* Stodord lmber Co., Inc. ---.-.------..-------... 'l

Stonton & Son, E. J. --..--..--..----.-------..----.--lrc gftqble lmber Compoy -.-...---.--....--..-..--.34 strqil Dd tJtfg. Go. --.-.-.-...-..----..........--.--.'r

Tqomo Lumber toler. Inc. ---.----..--.------..--2O

Tolbot Lunbcr Cmpoy -----------.------.--.---.--44

lcdy, Je *

lafer, Web3tqr & Jolrron, lnc. -.....-..-----IO

Tomotc-Gallng!r --..---------.----.--...--..--.--.-*

T;ionglc Lmber Co. -.-------------.--.-------------52

Troplcql & Werfem tumb.r Co. ---------.---.--

Twln-City Imber Co. ...--.--.---..--.------.37

Twit H6b6 Lumber Co. -.-.-,--......-.--..--..--32

U.3. Plywood Cqp. --.-------------------.--.--.---.-- 3

Unlon Lunber Co. ---.----------.------:.----------- i

Ndl.-Anerico Whlre. Lbr. Atn, --..---.-.-. *

Neimqn-l4d lmbar Co. .-..-.--------.---.---.--.36

Newqubl, Jmec W. -.-.--.--.--..-.----.--...--..--..'i

Nry, Haold A. .-..--.-.----.-----.-------.--..-.--........ *

R. F. Nikkel lmber Co. ---.-----.----.------..---., 'i

Oreo Vlcw Imbcr Co. ----...-..--------------.---25

Cllsen Cmpoy, T. E. ---.----.-------------..--.----19

Osgood, Robert 5. ---.----.----.---.--------.-----..--. *

Cldrm lmber Co. --.-----------..--.-......---.1.F.C.

Oxford lmbcr Co.. lex --------..-----...--......-:t

Pqclf,c Cement & Aggreg.ilet. ln<. --..---.----6O

Pqclfic Fir 5ql.r .-----.-.--.-.....--..-----.--....--..--:*

Worren Soulhwerl, Inc. ---------.----..-- -------.----57

Wmdling-Nolhm Co. -.-.-----.--......-----.---.--..21

W6l Cct Lumbemen'r Asrn. ---------.----,. *

Wert C@tt Screen Co. ---.----.-----------------..--28

Wsf Co6t Timber Preductr Agency---------56

Werlern Door & Sorh Go. .---.-.....-------------- 'i

Wsldn Dry Kiln -.i-------..------.--.......----"-------'l

Werten Fdeal Prcducfr Co, .-.....,------..---. rt

Wertm lmber Co. --------------..-----------------. t*

Wertem ,nill t Lmber Co. -----------------61

Wertem Pinc A!!oGicllq ---.-----.--..-------.-...

Wltten Pln. Supply Co. --..-.---------......-

Pcif,c Lmber Dmlen Supply. Inc. ..--.--- ,i

Pcific lmbsr Co,, The .--.--..----....--..-...---- ']

Pcciic Wirc Producr Co. ------------...---.---.. '|!

Podulo Lmber Co., E. A. -.-----------.-.-----.---- '3

Ptrmounl .Pole €onst. Co. ---,----------.---.--l 3

Pof Bunym Lmbcr Co. -----------------.--------27

Pcerlsr Ldnber Co. .--..---.----.---------..-.-------rt

BUYER'S GUIDE o

tOS ANGELES

SAN FRANCISCO

NOCKPORT REDWOOD

Attractive as a good volume and profit builder; attractive, too, for its supteme qualities as a build' i.g product. Nothing surPasses the enduring beauty of Rockport's Certified Dry Redwood

Bevel Siding and Finish. Rockport Redwood is always well up to grade.

Rounds Lumber Company is exclusive distribu. tor for Rockport Redwood and sales agent for other leading Redwood mills. Rounds also rep resents producers of top quality Douglas Fir, White Fir and Ponderosa Pine.