The California Lumber Merchant - January 1957

Gracker

barrel days arg overr r r

Yep, old-foshioned sqles methods ore deod os the dodo. Modern merchondising hos brought self-sell ond self-service to o fine ond productive science. The qttroctive disploy of products is one of the importont keys to todoy's selling. You con get your shore of soles in 1957 by using GordonMocBeoth's effective selling disploys.

Ask your G-lll represenfotive qbout these selling oids.

HARDWOOD MERCHANDISER

Push your "extro profil" Gordon MocBeoth Hordwood soles with this ottroctive G-M Hordwood disploy - truly o silenl solesmon I

DOWEI. SAI.ES RACK

G-M's disploy of oll-white selecf dowels is smoll in size but mighty big when il comes to iumping your dowel soles.

BITT.WEIT CABINET II.OOR DISPLAY

Customers will sell themselves on ily-ossembled Bilt-Well Kitchen Sloroge Cobinets when they see eye-cotching floor disploy.

OZARK CEDAR PANEI DISPIAY

The do-it-yourself fons will reolly hike your.soles when they see lhis disploy ond how eosily they con purchose ond instoll pockoged 0zork Red Cedor lining fo chose the moths out of their closets.

With this display, the lv|organ Retail Division sold 93 pieces of Weldwood paneling in less than 1 ntonth

Things are busting out in Oshkosh, Wiseonsin! And it's the Welclrvood P:rnel Parade that's doing it!

In less than one month from the ti;e it was installed, the Retail Division of the Morgan Company has sold:

30 pieces of 4' x 8' x %c" Surfwood@ Paneling

63 pieces of 4' x 8' x iAa" Samara@ Paneling

In dollars and cents-that's almost $800 in sales!

Ancl the Morgan Company is making sure of sales by carrying a good stock of Weldwood Paneling-Philippine

tr,Iahogany, oak, Weldtex@ and other popular types and sDecies. A nearbv United States Plvwoocl warehortse iusrtres speedy delivery'on orders for any paneling not in stock.

So, if you are one of the dealers caught in the squeeze of rising costs and falling profits, look into the Welchvood Panel Parnde. It's the display that will l.relp vou sell the most widely advertised wood paneling line in the industry. Get vour Welchvood representative on the phone and act, nowi

Weldwood Panel Parade display at Morgan Company Home Builcling Center, Retail Division _of Morgan Co., 520 Oregon St., Oshkosh, Wisc. Notice the attractive way 67 pnneling products are displtryed in l:rrge sizes.

THE CALIFORNIA LI.JMBER MERCHANT Jack

Dionne, Publisher

How Lumber Looks

The low-down lumber market of the last half of 1956 continued the upturn in the week ending December'29 that it had begun in the period ending December 15 and, for the second time in a month, there was definite cause for optimism among retailers and wholesalesmen alike . . Lumber shipments of 450 mills reporting to the National Lumber Trade Barometer of the National Lumber Manufacturers Assn. in the week ended Dec. 29 were a whopping 25.1/o abovc produbtion, while new orders of these mills zoomed, 36.9/o above production in the holiday period. For the year-to-date, however, it was impossible to get the mills out of the minus column to which they had fallen-shipments were 2.2/o and orders 2.7% ltelow production.

West Coast Lumbermen's Assn. reported orders of 77,078,866 f.eet were a 61e 37.8% over production in the holiday week ended December 29. Shipments of 75,659,616 feet were 35.2/o above production of 55,945,7{3 feet. For the year-to-date, the score remained orderc 1.3/o and shipments 0.7% under production.

The 85 mills reporting in the Western Pine Association also showed a much healthier condition in the holiday week ended December 29. Orders of 48,801,000 feet were 53.1/o above production of 31,873,000 feet; shipments of 40,181,000 feet were 26.1% above.

Production and shipments of redwood by the 20 mills reporting to the California Redwood Association for November reflected the dorr-ntrend in the market still apparent at that time. Production of 52j79p00 feet was 7,000,000 feet below October but practically the same as November 1955. Shipments of 39,523,000 feet were down 12 million feet, and orders of 37,616,000 feet were down 10 million feet from the corresponding 1955 month. Orders on hand November 30 were 47,837,00A feet and stocks on hand were 392,013,000 feet.

Douglas Fir Plywood As5n. reported orders of 64,683,000 feet and production of 59,111,000 feet were both below both the previous week and the similar period of 1955 in the holiday week ended December 29. The unfilled order file in the year's closing week was 303,478,000 feet. Orders for the year-to-date hit the staggering total of 5,007,421,000 feet, while production soared to 5,172,77,5,0N feet in the year's span. Orders were 4.2/o and production 5.67o greater than for the'year 1955. The plywood market as a whole showed strong signs of firming up with the recent price increases, and inventories at jobbers' warehouses were reported relatively low.

A HEIPING HAND in cutfing hir mcat i3 cxt nded to one of the rmcll leRoy Boys ot rhe 1,. A. Hoo-Hoo Club 2 Chri:tmqt porty, Il/lony wcre the industry'r "hclping hondr" lhot wcnl out to thor. lcrr fortunotc in thc rerant Christnios secson. For'The lndustry's Holidoy Pcrliet"

J. Uf. Copelond Yords Buys Hqmmond Yords qt Browley, Hohville, Golif.

Further expansion in California has been made by the big J. W. Copeland Yards of Portland, Oregon, with the purchase of the retail lumber and building materials yards of the Hammond Lumber company at Brawley and Holtville.

The seller was the Georgia-Pacific Corporation, Portland, which a few weeks ago completed the purchase of the Hammond Lumber Company. No price was revealed.

J. W. Copeland, president and general rnanager, said his company will operate the long-established yards with customer and service always uppermost in mind.

The branches also carry a complete line of builders hardware and roofing. Mr. Copeland said Leslie Marquand will continue as manager of the Holtville operation and W. E. Corwin at Brawley.

The new purchase makes 50 retail lumber'and building materials yards for the Copeland Company, of which seven are in California, 30 are in Oregon and the rest in Washington and Nevada. Copeland's first yard was established in Portland more than 40 years ago.

First Nstionql Home lmprovemenf Gongress in Tucson Next Month

The first national Home Improvement Congress will be held February l-2 in Tucson, Arizona, announces John R. Doscher, executive director of Operation Home Improvement. The Congress is being held to review and document the 1956 expansion of home improvement and plan for the further expansion of this 1S-billion-dollar market in 1957.

Administrator Albert M. Cole of the Housing and Home Finance Agency rvill be the featured speaker at the event, which will be attended by leaders in finance, building materials, home equipment and labor. 1957 has been designated "Better Your Living" year. The major emphasis will be on May, which u'ill be nationally declared "Better Your Living" Month.

Because Tucson r,vas outstandingly successful rn'ith its local OHI campaign during 1956, it was chosen as the site for this Congress, according to Mr. Doscher. Tucson showed an increase in remodeling permit dollar volume of 43/o last year as a result of the campaign.

il8+,962,749 Record L.A. 1956 Building

First figures in on the year just ended reveal that Los Angeles hit a record valuation of $484,962,749 in 1956 building construction, topping by $55,506,864 the previous record of 1955. The official figures almost duplicated the earlier estimate by the city building official last month. December's valuation alone was $37,761,724, compared to $32,312,870 for the same 1955 month.

During the past year, 23,981 housing units were constructed in the city, with the San Fernando Valley accounting for nearly half of the construction in the record 1956 building boom. Valley construction was valued at $238,387.510 in 1956.

Son Diego Dinner-Dqnce tsn.26

The annual Hoo-Hoo holiday dinner and Diego Club No. 3 will be Saturday, January Ranch in El Caion.

CATENDAR of COMING EVENTS

Jonuory

NORTHWEST HARDWOOD ASSOCIATION (3253 Commodore Way, Seattle 99, Wash.) Quarterly meeting, College of Forestry, University of Washington, Seattle-January 19.

NATIONAL ASSOCIATION OF HOME BUILDERS

Convention and Exposition, Conrad Hilton hotel, Chicago.-January 20-24, 1957

OAKLAND HOO-HOO CLUB 39-"Bingo Nite," Fisherman's Pier, January 21.

SOUTHWESTERN LUMBtrRMEN'S ASSOCIATION

(513 R. A. Long Bldg., Kansas City 6, Mo.) convention, Municipal auditorium, Kansas City, Mo.-January 23-25, 1957

Februory

INTERMOUNTAIN LUMBER DEALERS ASSOCIATION (432 S. Main St., Salt Lake City, Utah) convention, Elko, Nevada-February 4-6, 1957

SAN FRANCISCO HOO-HOO CLUB 9, February 12.

MOUNTAIN STATES LUMBER DEALERS ASSOCIATION (2I7 Colorado Natl. Bank Bldg., Denver 2, Colo.) convention, Shirley-Savoy hotel, Denver-Februuary 13-15, 1957

WESTERN RETAIL LUMBERMEN'S ASSOCIATION

6333 First Avenue, West, Seattle 99, Wash.) convention, Davenport hotel, Spokane, Wash.-February I9-2L, 1957

OAKLAND HOO-HOO CLUB 39-Birthday Party, Fisherman's Pier, February 21.

Morch

MONTANA RETAIL LUMBERMEN'S ASSOCIATION

P.O. Box 1384, Missoula, Montana) Convention. (Dates not yet available.) Exhibits.

SAN FRANCISCO HOO-HOO CLUB 9, Marc}r 12.

OAKLAND HOO-HOO CLUB i9, "St. Patrick's Nite," Fisherman's Pier, March 18.

April

LUMBERMEN'S ASSOCIATION OF TEXAS (First Federal Bldg., Austin, Texas) convention, New Dallas Auditorium, Dallas Texas-April 14-16. Exhibits.

LUMBER MERCHANTS ASSOCIATION OF NORTHERN CALIFORNIA (24 Calilornia St., San Francisco 11) convention, Ahwahnee hotel, Yosemite National Park, Calif.-April 7-8-9. Exhibits.

SOUTHERN CALIFORNIA RETAIL LUMBER ASSOCIATION (111 W. 7th St., Los Angeles) convention, Ambassador hotel, Los Angeles-April 23-25. Exhibits.

flere's my check for another year of fine editorial reading.

-R. A. Johnson

Rt. 3, Box 1687

Oakdale, California

dance of San 26, at Caspers (Tell them you sau) it in The California Lumber Merchant)

IF YOU MOVE MATERIALS... YOU NEED A HYSTER INDUSTRIAL TRUGK

Pictured above is one of many rypical examples of how Hyster@ Industrial Trucks are helprng to effect tremendous savings in the cost of handling Lumber.

Even if you are now using lift trucks or have never used industrial trucks of any kind, your Hyster dealer can show you how you can quickly rcalize more profit from your operation wirh these multi-purpose utility tools. Your Hyster dealer knows materials handling. he is an expert on the problems and their solution. He can help you with special techniques and cosr reducing methods. Call him today...why not rake advantage of his materials handling know-how? He is listed under "Trucks-fndustrial" in your telephone directory.

HYSTER DEALERS GTVE YOU ALL 3!

PLANNING-your Hysler Deoler will plon your moleriols hondling operolion from scrolch, or will onolyze your presenl syslem lo see if il cqn be improved.

Tl{E RIGHI TRUCKfor your iob from Hysler's complete line of induslriol trucks (1,000-30,000 lbs.! ond over 100 iob-ollochmenls for economicol lood hondling.

THE RIGHI SERVICE-omple spore ports stock, shop focilities, foctory-troined mechonics ond on efficienl field service thol keep your Hyster lift lrucks going on your iob, wherever your iob might be locofed. Hysler trucks ore noled the world over for their low downtime.

Moteriols Hcndling Trucks from 1,000 lo 30,000 pound copocities

HYSTER CO'NPANY

4445 3td Slreel, Sqn Frqncisco 24, Colil. frllssion 8-0680

Hyster 8O equipped wilh dudl drive wheels is o lop performer in thir ydrd operqtion. Truck is olso used for oll lumber stockpiling,

Business Decisions Thot Afrect Your Tax Return

This article is bq"red on inform.ation supplied. by the American Institute of ,4ccountants, the national professional organi.zation of certified public accountants, and checked for technical accuracy b^j the InternaL Reztenue Seraice.

Long-range tax planning in today's business world of high tax rates is no longer "big business foolishness." Last-minute tax worrying with no year-around tax thinking can result in the loss of sizeable savings for small and medium-sized businesses when it comes time to file a tax return.

For example, assume that last summer you were forced to replace your air conditioner. You shopped around and found you could either sell your old unit to a private party for $50O, or a dealer in town would give you a trade-in. allowance of $500 on it. That seemed like six-of-one-halfa-dozen-of-another to you; so without thinking-or worrying-about tax matters you traded in the old air conditioner.

To prove how such a seemingly simple business decision such as this ian afiect how much tax you will have to pay, let's assume further that the air conditioner which you traded had originally cost $2500 and that you had taken $1000 in depreciation on it. This meant its cost for tax purposes was $1500, and you 'were going to "lose" $1000 whether you accepted the dealer's trade-in allowance of $500 or sold to the private party for $500.

So far, still six-of-one-half-a-dozen-of-another, but now since you elected to trade-in your old air conditioner, let's see how you can claim a dedu'ction on a tax return for your $1000 loss:

The ansll,er is simple. You can't. All you can do is add the amount of the loss to the cost of your new unit, and eventually recei'i'e tax credit for your loss in the form of slightly higher depreciation deductions.

On the other hand, if you had made a bona fide sale of your old unit to th'e private party and a separate purchase of a new unit from a dealer, you would have established a $1O00 loss which could be claimed as a loss deduction on a tax return and used to offset regular income.

It is not always true, of course, that a loss deduction on the tax return is worth two in the bush of depreciation, but a general rule to consider when you are trying to decide whether it would be more advantageotts taxwise for you to sell or trade-in an asset is:

Sell "lost" property to obtain a deduction, and trade "profit" property to avoid the tax which must be paid on any profit realized from the sale of an asset.

You may find that you sold yourself into a capital gains tax or traded yourself out of a loss deduction if you have not figured your depreciated costs correctly. This is a matter you should discuss with a certified public accountant. Not only can he verify the accuracy of your matfuematical computations, but he can also explain the advantages and disadvantages of the various methods used to compute depreciation. It could be that the method you used or are using is not the one most suited to your business needs from a tax standpoint.

For example, if you asked a CPA rvhether you should use the straight-line or declining balance methods to depreciate your new air conditioner, one of the first questions he might ask you would be: what are your cash, requirements and what are your profits likely to be?

If you are thinking of expanding and need additional cash within the next few years, he might recommend that you use the "ne\Ar" declining balance method to compute depreciation.

The declining balance method "speeds up" or increases depreciation rates. This starts the chain reaction to your objective of retaining cash in the business, because when you increase depreciation rates you also increase allowable depreciation deductions on your tax return. The amount you may write-off the first year is twice vvhat it would be if you used the straight-line method; so by applying a $1000 instead of $500 depreciation deduction against your regular income, you are going to reduce your taxes, and cash that doeS not have to be paid out in federal taxes can be retained in the business for expansion purposes.

It seems all good things eventually come to an end, however, arid while in the first year the declining balance depreciation rate may be double that of the straight-line, this differential diminishes in succeeding years until declining balance deductions are even less than they would be under the straight-line method. This is why it is important that you considter current and future earnings before you select a depreciation method.

For example, if your current earnings are low, or if you are putting in a new line of merchandise and the results of this expansion will take a few years to show in your earnings, it might be more advantageous taxwise for you to use the straight-line method of computating depreciation.

The straight-line method does not "speed up" depreciation deductions. It spreads them out equally over the estimated useful life of the asset; so when you use a straight-line method you are saving, in a sense, for a rainy d"y. When your earnings improve or increase, you will have more substantial depreciation deductions to apply against those earnings. There usually is no point in increasing a loss or reducing low garnings by claiming additional depreciation deductions when you do not need them.

A point to remember when you are trying to decide whether to buy new or used equipment is that s€condhand equipment must be depreciated by the straightline method. This tax factor should bte considered because loss of the opportunity to use the declining balance method with its rapid write-off feature may cancel any immediate savings effecte'd by the purchase of used equipment.

The matter may have been decided and forgotten many years ago, but a basic question businessmen should consider from time to time-and one which has many tax implications-is rvhether to do business as a proprietorship, partnership or corporation. There may be personal

(Continued on Page 57)

Wl{OtESAtE or DIRECT IWIL SHIPI}IENTS

You con depend on Col-Pocific for helpful service ond uniform quolity. We morkgt the production of our own mills, from our own timber stonds ond for relioble ossociote mills.

RgdWOOdPrecision-sowed, old-growth timber from our own slonds. Second growth purchosed from relioble mills.

Douglqs Fir -

Ponderoscr

Monufociured from Coliforniq's ond Oregon's best mills.

Pinef766 our ossociote mills. Call

SALES-CLTNCHING ) 20-YEAR FULL-VALUE

Others can and do talk of 20,25, even 30 years' service. Words, words, words! But FRY backs its product with a 20-year, tull value s.urety bond-an unsurpassed advantage to those who sell FRY rooling.

.

FRYROOFING... THE PRODUCT ITSELF

FRY is the ONLY roofing manulacturer who cari truthfully make this statement: "20 years with not even one blistered shingle, nor a single roof failure." None oI your competitors has a product to equal that!

\ FULL-SCALE MASS MARKET NATIONAL ADVERTISING

Dramatic, fact-packed advertisements in leading publications-mass circulation, selective readership, regional distribution-all at the peaks of your selling seasonsl And all with sales-clinching messages that help make, easy for you to sell "top of the line" roofing-the kind that means most to you in satislied customers, dollar-volume and actual, net profit.

t GoMPLETE PACKAGE Q LOCAL AND POINT.OFSALE MATERIALS TO COVER YOUR OWN TRADING AREA

All advertising has to pay olf on your books, or it represents mon wasted. Therefore, FRY makes available to you every type ol local tie-in material, from iob signs to store and window displays.

I|ATIO}IALIY ADI|TRTISTD, il|TRC]IA}ID ISED TO ]U|Al(E YOllR SATES TASTER, EASITR O}I TOP OUAtITY, Ft|l.[.PROFIT ROOFI}I G!

You want every sale to net you these three advantages: (1) Maximum dollar-volume, (2) maximum net profit, (3) maximum customer-satisfaction. Good volume, full profit, the respect and good will of your customers-these are the foundation of a prosperous enduring business.

Such a loundation must be built on top quality products-not middle-of-the-line or low-end merchandise-because only the highest grade commands top prices (for dollar-volume), permits full mark-up (for profit), and assures long, trouble-free service (for customer-satisfaction).

Now FRY makes it easy for you to build your roofing business on this sound base. Never before has any roofing manufacturer offered you such an array of selling tools as thosc detailed on the opposite page.

Look at them! Then, if you decide that you'd rather sell WITH such sales advantages, rather than to try selling AGAINST them, fill in the coupon and mail it right now. You'll be glad you did!

LLOYD A. FRY ROOFII\G COMPAI\Y

World's Largest Manufacturers of Asphalt Roofing and Allied Products

Roofing Plants Strategically Located Coast-to-Coast

GENERAL OFFICES: 5818 Archer ioad, Summlt (P.O. ArOo), lllhots

MAIL THIS COUPON FAST-TODAY!

Lloyd A. Fry Roollng Company

iSlE Archer Road, Summil (P.O. Argo), lllanols Ct-f

Please tell me whelher a FRY Bonded Roollno dealershlp (asphalt shlngles and built-up rootlno) 13 avsllable In thig tearltory. Send me complete ,acts, Gompany

Local Addrerr-

Zone- 9tete-

(Name of indlvldual)

Get the sport shirts ond gross skirtg outo the molhbolls, men!...

Howcrii Beckons Socql

R.eroil Lumber Decrlers for SCRLA Meeting

"l)on'tshow this to yr-rur wife or you'll be stuck for anclther honeymo{)n," said Orrie Hamilton's bulletin announcing the forthcoming management meetings of the Southern California Retail Lumber Association to his dealer members. The Active and Associate member groups within the SCRI-A rvill sit dorvn for their second annual management megting of orvners and principals of the association's active retail, and associate wholesale, yards in two separated sessions this year. The initial, conference-type meeting will convene at the Ambassador hotel in Los Angeles, February 5, starting with luncheon at noon, followed by a business meeting, and ending up lvith a cocktail gathering. This session rvill then be adjourned to

RECONVENE THREE WEEKS LATER IN HONOLULU, TERRITORY OF HAWAII, where

the Southern California dealers will have the chance

to meet with the leading Hawaiian lumber, hardware and building supply companies.

Get a good grip on that old office chair, anchor those daydreams, and read what's ahead in the Islands for the dealer rnem.bers of the SCRLA:

Executive Vice-President l{amilton's office has booked passage for SCRLA members and their ladies on United Airlines Flight 21 leaving L. A. International Airport at 10:00 p.m., Friday, Feb.22-arriving in Honolulu Saturday morning.. This leaves trvo days of free time, sincc there are no planned tours ()r business meetings until Monday, Feb. 25, follorving the arrival of the luxury liner S.S. Lurline llringing those retail lumbermen and 'rvon.renfolks 'who rvould rather sail than fly to Hawaii.

On arrival in Honolulu, the dealers rvill be given an Aloha (Continued on Page 20)

Here's o typicol scen. that will greet lan&locked Soulhern Colifornio retqil lumbermen on their trip to Howoii nexl monfh. Con you wAlr?

AlINOUNCING A CHANGE IN POLICY

HATEY BROTHERS - monufqcfurers of QUATITY FTUSH DOORS AND ACCESSOR.Y ITEMS for rhe post 30 yeqrs - hoYe chonged their policy of distribution.

CRESCENT BAy DOORS will now be sold ?o RETAII TUMBER DEATERS rhrough QUAIIFIED JOBBERS ond DISTRIBUTORS ONLY.

OUR pRODUCITON fqciliries will be used EXCLUSIVEIY in fhe mqnufcrcture of the finest FTUSH DOORS - wirh the Microline Core - thqt con be obtoined in the wesl.

QUALIIY UNSUR.PASSED - srilooth' slrong ond becrutiful - THE CRESCENT BAY DOOR is mode like fine furniture in Golifornio's best equipped foctory where €xp€rr ienced personnel inspecf every production sfep.

CRESCENT BAy DOORS moy be obtoined in vqrious species of IMPORTED qnd DOMESIIC HARDWOODS for every purpose ond decor - so coll YOUR JOBBER TODAY - ond SPECIFY CREIiCENT BAYTHE WEST'S FINEST FTUSH DOOR,S. . O ' They cresle sorisfied cusfomers for YOU.

P. O. Box 385, Scrnto Monico' Cqlifornio Sfock ond Detail Flush Doors

Daniel Webster was present at a big meeting at which a cry of fire started a sudden panic. Men and women sprang to their feet and began a mad rush for the inadequate exits; a rush that threatened much tragedy. Mr. Webster realized the situation and, stepping to the front of the platform, cried in his great voice:

EVERY MAN STAND STILL!''

The crowd heard, .0.*U, .rU the tumult was stilled; the danger passed, and the terrible possible consequences of the th'reatened rush for the exits were avoided. Frequently have the many famous words of Daniel Webster been quoted, mostly from his great orations, but it is very unlikely that any other speech he ever made was as great as the short one quoted above, judged from a result standpoint.

There is a man in Washington now who has used much the same advice on various important occasions. In these days of tension and danger, the nation has come to understand that our President, like Webster, can be depended on to calmly lead this nation in time of stress, and to say to them: "Let every man stand still!" No panic, no rushing wildly about. Just stand still and think things out before we act. Then do what seems wisest and best. But first, stand still.

The greatest orations are not always the most successful. Many critics thoughi that Daniel Webster did his grandest job of oratory when he pleaded in court to break the will of Stephen Gerard, who endowed Gerard College but provided that no clergyman should ever set foot inside its doors. Webster pierced .the skies with his eloquence, but lost the case. ,r ,r. :r

It is said that Horace Greeley once w€nt to Gerard College for a visit. He dressed in old-fashioned style, and wore a peculiar-looking hat. He looked ecclesiastical to the guardian of the door, who barred -his way and said, "Sorry, but you cannot enter." Greeley said, "the Hell f can't." The guard stepped aside and bade him enter. ***

A wise man once said: "Your city might not be wise in planning to make itself the biggest in the country, but there is no good reason why it should not plan and work to become the BEST citv." ***

Plato wrote: "Life is happiest and most harmonious when those who rule are the last people in the world who would choose to be rulers."

The story goes that a ward-heeler type politician was making a political speech, when a heckler in the crowd shouted: "!Iow do you stand on infation?" The speaker ignored him, and kept right on with his regular speech, .but the fellow insisted, and again shouted the same question, "How do you stand on infation?" The speaker kept ignoring him, and then others in the crowd took up the question, and the speaker had to reply. He said: "Well, brothers, I did not come here to discuss inflation, but if you must know, I'm in favor of paying her off and letting her go.':,

It was a great humorist of long ago who uttered the philosophy that "A man should always live within his means, even if he has to borrow the money to do it."

The lumber and gold-mining industries were born at the same time in California. During the winter of 1847-,t8, James Wilson Marshall hired a man named John Augustus Sutter to build a sawmill at Coloma on the South Fork of the American River in Northern California. The waterpower mill was nearly finished when they found gold in the water running through the mill race. The gold rush was on. They finished the mill and it got busy cutting Pine timber close by to make lumber and tirnbers for the rush of miners. And, in the long run, the lumber industry then starting has proved a greater source of wealth and employment than has the gold.

*{<:B

Calvin Coolidge was a philosopher of no small ability. While - he was President, Rupert Hughes published a book on George Washington that contained many things not entirely complimentary to the Father of His Country. A reader of the book called Coolidge's attention to these passages. Cal remarked: "I notice that the Washington monum€nt is still standing."

"What woul'd life be .,Jtan."a-*"ee?" asked Louis the Fifteenth, of France. Then he thought a minute, and added: "But, after all, what is life even WITH coffee?"

"Let not thy mind run on what thou lackest, as on what thou hast already," said Marcus Aurelius, a truly great man. "In other words, do not say 'my purse is nearly half empt/,'but say rather 'my purse is more than half full'."

*< {.

What an old smoothie that ancient warrior Odysseus must have been. Homer makes the Goddess Athene say to him: "Cunning must he be, and knavish, who would go beyond thee in all manner of guile, aye, though it were

from.the Forest I'entpLes ol tlte Orient

PACIFIC WOOD PRODUCTS proudly presents

Ht're is olrr o\\'n neu, creatiortRarrclonr Plarrk - conrl>ining the beautv of rrrnclom u,i<ltli Irrrnlrcr pl,r,rking rvith [he rigid strrhilitr' of -1' .r 8' yrlv*'ood!

llunclorrr l'lank is cconomical cirsv to Irirrrrllt', rrrr,l tlrlorrgh rr u icle st'lt'iti,,rr ol beautiftrl u'oorls, is in exccllent taste for artv iipplicatiou. Yorr can trsc versatilc llirndortt

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Look ot these lestures of Rondom Plank:

O Mode in 1/e" x48" x96" eosy lo hondle, lobor soving ponels

Foces corefully mode of iointed veneers, in rondom widths from 5" lo 10"

Eoch ioint deeply V-grooved for moximum shqdow line

Color conlrol occenluoles lhe true oppeqronce of lumber plonking

Eosed edges furnish q conlinuous plonking effect

All the reolistic effect of solid lumber plonking with plywood's eose of opplicotion

i{1+'r

t?lV 6]ouoltk Shlul ao

Bf le Saatn

Age not guarantecd---Some I have told for 20 years'--Some Less

Eskimo Winter Tolk

One of the famous old winter stories is about the Eskimo from the South Pole who met the Eskimo from the North Pole, and the Northern one said, "Glug, Glug," while the Southerner said, "Glug, Glug, youall."

Vogobond Editoriols

(Continued from Preceding Page)

a god that met thee. Bold man, crafty in counsel, insatiate in deceit, not even in thy own house, it seems, wast thou to cease from guilt and deceitful tales, which thou lovest from the bottom of thy heart."

A modern ph,ilosopher*""j",*"o ^.tt who says he is boss in his own house is positively not to be trusted. He'd probably lie about other things,*too."

Serious thinkers have told us that the world's most useful and important invention is the naught in mathematics. Without this circular symbol that means nothing, it would be impossible to carry on mathematics of any sort. And

And another Northern Eskimo told a friend about a mutual Eskimo acquaintance: "He always calls his wife 'Floney Chile' since he made that trip way down South to Winnipeg."

without mathematics, what would the world do? We are told by historians that the inventors of this priceless symbol were not the Greeks or the Romans, but the Arabs.

When Ptolemy, .h. G:.";" l..ro.o-.r, was studying the heavens in ancient Athens, he had no telescope, no spectroscope, no stellar photography to assist him, yet he was able to identify 1O22 stars in the skies. With only his naked eyes, that old Greek star-gazer did a wonderful job, and set the stage for the great astronomers of today. ***

Arthur Frederick Sheldon said that to be successful a man must increase his AREA: his Ability, his Reliability, his Endurance, and his Action.

Woyne Mullin Tolks on Future of Lumber lnduslry to the Seosoning Associqtion Men

Wayne Mullin, president of the Mullin Lumber Company yards, Los Angeles, and president of the Southern California Retail Lumber Association in the 1955-56 and 1956-57 terms, was the featured speaker at the December 6 meeting of the Southern California Lumber Seasoning Association at the invitation of Secretary-Treasurer Robert P. Inglis' The members and guests enjoyed a very fine steak dinner at the site of the meeting, Swally's Key Club, in downtown L. A., after which the meeting was called to order by President Herb Geisenheyner at 8:15 p.m.

Bob Inglis told of the progress being made on the EMC Study locally, as well as those being made by Harvey Smith. It appears that good coverage is being made throughout the Pacific Coast arba and Inglis expressed much appreciation to Smith for his fine efforts in aiding this cause. ft was announced that the next annual West Coast Dry Kiln Conference will be at Eugene, Ore., May 15-17,

and members were urged to start making their plans now to attend the big event of the year.

President Geisenheyner introduced next the speaker of the evening, Dealer Mullin, whose talk to the seasoning men included the following highlights in Mr. Mullin's always fluent and excellent style:

"I appreciate being invited here tonight. Thanks to Bob Inglis for his invitation. I feel like a babe lost in the woods -for I'm just a retail lumberman with a very simple knowl; edge of the problems involved in this industry. Here I am mixed up with a group of wood technologists. You have taken a great chance in asking me to be with you and right now I feel quite alone here on my feet.

"The invitation was not to me as a speaker-for Iew lumbermen are coherent and certainly I am not among those few. The invitation was extended because I happen to be President of the SCRLA-a group 'of 275 retail lumber yards and 104 suppliers to those yards. The President of this rather large group is apt to give men like Bob Inglis a wrong' impression-for the President is seldom a big shot. In my case, I had to be in this retail lumber business 33 years before they got around to electing me their President -sort of down to the 'dregs in the barrel.'

"Your Association impresses me. Our Association covers the broad field of retail distribution. Yours takes in the specialized field of improving the quality of lumber distributed by our members. In some ways' we can be envious of the work you do. You men are cr€ators, for you take a raw material and perfect it. You are producers, too. We retailers should know you

AtL ALONE. . O

AND tIKE IT!

We're independent! And becouse we're independent there isn'l ony one monufocturer who cqn rock our boot. We're free lo hqndle mony difierent lines . . to sell you the best one to suil your individuol needs. Noturolly, we're not for' getting o'bout oll of our top suppliers, our mill sources ond our mony good friends in the industry, bul we ore independent enough so we qren'l forced to push ony one brond. Wb exercise freedom of choice in buying ond selling. Whol's more, our 3g yeors of speciolized experience with locol build' ing conditions is yours to profit by. So, if you're costing qround for q distributor who's free to give you unbiqsed selling . stop fishing, chum.

better. We should sell more of the lumber products lnrproved by your technology, which means we should sell more dry lumber. We should move over on VoLtr side of the fence. Our customers would be better satisfied if we did and in the long-run we would make more l,rrofi t.

''ll,,l, lrrllr. g;r\( lll( littlt. -ttl)l(.(1. l{)r (l:(il\\trrl ili

I lit Irrrtlu-( 1,t -l'lti. I-rrltl,r't ]iurirrt.,- .t ( )111-.. rit .l lrr \l;rr'l.t't l,r' \r';r.,,1,,1 l,tirll,t'l. ll :,)utltr.r-l ( ;rlil-,,t-li;r ;ut,i , jr'l lr, ()lrittlirt-,,1 tlrr':( lil. \ \ rrrr;Lll iirrli t(,t ;r -rrr;rll |r'l;|ll(l- (rll >l:i1t:(rtt \t,,rrti,,

"(1) The Future of This I-umber Busincss of Or.rr-s. \,,n ttl('tt \\L'll r-t;tlizI iit;r1 l :rrrr |,,1 iill ! \1)1 r-1 (,lr \\()r,(l\ 1 ,1,, |,,i it;Lrl lltt' .,,1t:ti,,tt 1,, ;rrrr ',i ,,11 plrrt,r,rl 1)r-1,1,1( 11\ l1 tlr,. lr;r:l I lr;rrr'];Lr'1.r'rl rirt,,tr;rl,l lt:rr1',,llil l,t.r.rr lrltrll 1,,,,1, lrot-ltltilicr. llrtt tlrr-, ,11(lt llt('\(;u,. llt\ ;l:\,)( t,tlcr,rr,l | 1,,r, tttt,l !| {'t-(;i1(';t ir)lilt(i r'r)iltl);t1t\ illtrl:l \,)U|(l ]]t(l1lrll.\ li;istrl ,)n lil( l'lut(l;1lt( trlirl\,,i g,,,,rl lrrt.ir1L:: lrr ,l,,ill tlri. rrt llitrt ltrt'rl 1()(r,l)_\ tir,,'1.l)tr.i(.l)r-trrr-r1,11'r()lt \\l|](.li:1)lll( ,,1 lltL. lrtllr'r- ;rrr,l l;11'.1'l lrrrrrl,tr ltrrIr lt;t\(. ,,1)\.]-it1(,,1 \\, ll;itt :,,lrl Irrrtrl)(.t. qt-(.( | ;It,l r]r'r :It,l tr.rr',1 t,, .t.ll lt ;tt ;l l'tr,lll I'r',,ttf. ,l: \()lt Llt()\\. i- rrll L';Lrtir ;rr-rllir-t rl. \\ t, Ir;r.,, rlrrl,ql\\it\::lt((((',lt',1 irr -t'llrrr: tl1 it l)t-,)llt llltl r,\(.1 lllr \r';Ll'., i| :lrilt' ,,i l,,rr 1,r.,,1|1,. rr L, lrtrtrl,(,l.lll(.ll lr;1r,. lr;r,i ;Lr, L'rrlltu:i;r-rl l()t r)Lu'1,r',,,ltri'l rrltr,.lt i- -lr;rrt',1 l,r lrt.l l) \(.r\ i('\\ ,,1lrtt'rn,lrr-ll'11.. II il rrtr(.lr()l ior.tlrlrl (.ntlnt-t,t-lll \\1 \\,)ltl(l n,rl lrt' ltt'tt. l,)|t{111.

" l'lrt' lrrlltl'( {)l ltlrl,r'r- i. ,r'r{lrl ;r. 1,,11. .1- \\ r. \;si r'(.t;r1l :t \,)ltlltlrtl lrtr':1,r'r'lirc irtllr,,rtrllrllrrt't.;rnrl

11111s11.1;1r1y1 1,,t iltL'1rt-,,,11,'1 rrt .Lll. lt) lli(1. I l,tlrtr(.(\(.t.\ 1';rlr r\ r,rillll .l;l:ll(;tl!)it1 rrUI l,t.r,(llt(l -l lrir-,.t:t-i )l|;il1(r.,t:-,,\l;llrrl ,.rrtl \\rJri(1. l(,1 ;rll ,)f Ll: ( ltl,,r tltt l,,l('\l\. lltL, r;rrr rrrrll.. tit,. i,,1 l,rrttrl', ittt(l \\t'lilit't,, l)l'r)\\\( itr tlrl r-t.t;1lr.r.: \;rr-(1.

"Love of wood is bred into a man-like the love oi fishing and the outdoor life. We who are in this industry are f61lun31s-for our pro{its are only part of thc gain we derive. No business can succeed without faith in the prodLrcts it selis. Faith is the most impor-tanr ir-rgredient of enthusiasm and enthusiasm is the main ingredient for successful selling. If we have these ingr.edients, then we may be confident that the future ol our iltdividual bLrsinesses and of tl-le lumber inclustry is secure and bright. But that enthusiasm must he tenlpered and must not run wilcl.

''11 .r'r'tri: llt;t1 irr ,,t-r]t r tr) ilt;tl((

,,1 LltIlrt't. \\ I' lIlll:l il()l rrIi\

rlt'1 lItr] li|,,rr 1r',i!t. ,,1 ttllrltql-i1\. l'lri. rr rr lti t'1,

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llll-( (l \\,,,,ri 1,t,,ritLr lr

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Itt: .l \\,rrri. \\,. llrr, ;rll,,rr,.,l lltL. (.u.1()tJtr,t. l1r lrul-r il;t.(.

'\ llll,,ll1 \\;ll-1t1lt! il'||l lt:. l)r'r,rll](.1\ lll;rl \\ (,i-(, llr)i Lllt.,l t,,t rlt. t,'1, 1lt.r rr( l-(. 1() (lr). I,rr , rrll(... \\(, -r.11 1rr.t,, lLr'l,r.r ,rltcrr,lrr ltrrrrl,r'r-t- r'(.rllljr(11. \ltrt.lr t,,,,,,ll(.r \\(..,.ii:,rr It'tr',1 lrrtnlr.r' llt;ri lt;L- l,r'L l ,rrr -lii.li- 1,r,, :ir,,l.t ;t lllrrr. l;

SATES without INVENTORY!

Toke orders for WESTERN PRE-GLAZED ALUMINUM SASH with the SNAP-lN-BEAD.

No Inventory - Order by Jobl Free Advertising Avoiloble!

Quolity Throughout -

. AICOA extruded oluminum

. LIBBEY-OWENS-FORD sloss

. WESTERN croftsmonship service

Hove your WESIERN Solesmon exproin the woy fo NEW PROFIIS

WESTER,N DOOR & SASH CO.

slh AND CYPRESS STREETS

OAKTAND 20, CALIFORNIA TErnplebqr 2-84OO

L. A. Deqler Hons Wall Sees Germqn Yords Agoin

Hans Wall, an enterprising little lumber merchant who owns the General Lumber & Supply Co. at 806'Sunset Blvd., a thriving small retail yard right in downtown Los Angeles, is just back from Berlin, Germany, where he was finally allowed to look after his affairs at the old family lumberyards in property now surrounded by the Soviets. He continued to receive his copies of The CALIFORNIA LUMBER MERCHANT there and wrote us in November that "it was real home to read it."

Young Hans Wall first came to the United States in 1910 and started in a New York City lumberyard located on the East River. He returned to Germany shortly before World War I but made frequent trips back and forth. He came to California in 1938 and opened the yard on Sunset.

He has created much goodwill and accumulated many

fine friends in this retail operation, which has high standing in the local industry despite its limited size. He joined HooHoo in 194O and added still more lumbermen to his long list of friends through that affiliation.

Of his trip to Germany, Mr. Wall wrote that "it is a bit exciting behind the Iron Curtain right now. West Berlin, where my property is located, is surrounded by the Soviets, and this does not feel too good, but I still will have to work here for about four weeks."

During his stay in Berlin, Hans Wall rvas invited to ad-

The firm of Hugo Mooss succeeded Hons Wsll on his Chorlottonburg, Germony, ycrrd cnd ir very ruccersful. Owners Neumqnn ond Dohm rhown with rhe Wolls

dress the Society of Berlin Lumber Dealers and Importers. He was later presented a memento rvhich read:

From our membership meeting, to rvhich

1\'e invited our former member of many years, Mr. Hans Wall of Los Angeles, we the lumber dealers and importers of the Capital Berlin, the island behind the lron Curtain, are extending to our colleagues in Los Angeles ancl Southern California, the Hoo-Hoo Club and The California Lumber Merchant, our very best regards and best wishes for a very happy Christmas and a peaceful; prosperous 1957. (Signed) Max Pannenberg, President.

In his speech to th,e Berlin dealers, Wall told them a little about Los Angeles "and our screwball market," he says, "but f have the feeling they've got us beat here. It is an awful feeling to have the Russians and other Cornmies right around you, I think."

It's an experience few other Southern California lumber dealers would ever have.

There are about 270 lumberyards in the Berlin area, Dealer Wall reports. It was the most-bombed part of the

Hundreds of lumber and building materials dealers are cashing in on the popularity of Calaveras quality cements. Calaveras gives you a full line of cements under one brand name, from a single source of supply:

FRAUIEIN Erikc Neumqnn, doughter of one of the owners; Hons ond i,lrs. Woll in yord on Woll property rented to Elnst Sundermonn Honover in "L.A. ciry limits"

Mr. ond Mrs, Woll, Poul Dchm, Neumcnn, Jr., ond owner of the pony cort which comes to rhe Berlin yord to pick up sqwdutt, shovings ond kindling wood (nothing like thqr in l.A.!)

885

when the Statue of Liberty was rising above New York Harbor to welcome future citizens with its message of hope, Union Lumber Company's first mill was being constructed on the Noyo River at Fort Bragg, California. Today with newly modernized plant and equipment, unsurpassed in the industry, backed by nearly three-quarters of a century's experience, Union Lumber Company is making NOYO the hallmark of quality in redwood. \When your specifications call for the finest-

. Certified dry . Yertirol groin

Precision Milled

send your order to NOYO and be sure. Mixed cars, and careful service that keeps true-"once a Noyo Dealer-always."

world in WWII. About 100 of these firms do other business on the side, but want to be ready in case of the reunion of all sectors of the divided capital.

Lumber arrives in railroad cars or by truck-andtrailer. These have to pass through the Iron Curtain, which is sometimes difficult and disagreeable, he says, and adds, "f think our drivers on 101 are much better off."

The trucks are modern, mostly Diesels-they have radios, bed, heater, etc., but have no rollers as they are unloaded by hand. The yards are rvell equipped, with planing mills but no cranes or hoists. In some of these mills they have women, and doing a fine job with a happy smile.

Some yards are doing a tremendous business as the buildings are going up fast, he reports; apartments, offices, wareheuss5-and even a freeway, and this one would run straight through, part of Wall's German yard I On this account, the Los Angeles retailer had to talk with all kinds of German Senate offices in order to clear the matter.

Wall's Berlin yard is about five acres u'ith 300-yard frontage, and one western Germany lumber firm is doing a nice business on it, he said.

The population of the western sector of Berlin today is about 2l million people. It is an interesting city, he reports, with good hotels (Hilton is building a new one), good restaurants and theatres. But of course, you cannot drive very far with your car without getting into the Soviet sector, he points out.

Hans Wall suggests that Americans, and Californians in particular, "give these hard-l'vorking West Berliners our best wishes for their industrial recovery and continuing fight against Communism," and hopes that the Hoo-Hoo fraternity and other dealers in the Southern California Retail Lumber Association will wish their German counterparts much good in the New Year 7957.

As he returns to the comparative peace and quiet of his smaller Los Angeles retail yard, Dealer Wall's mind returns often to those now leasing his old family yards far over the ocean, where the problems are not so much the 2/o profit margin as when war clouds mi$ht darken again and entire cities, lumberyards and people be caught up once more in the horrible backwash of war.

Sqn

The symbol of liberty ,,, tbe symbol of QUALITY REDVOOD

SATES REPRESENIATIVES THROUGHOUT THE NATION

TREE FARMERS AND MANUFACTURERS FORT BRAGG CATIFORNIA

YARD "HUGO tlAASS" showing lorge shed: for 3tordge of fooring ond highgrode stock; roof overbuili so lruckr con drivc undertover. Left to right: Hont Woll; Willy Neumonn, on owner of the ftrm; Froulcin Koge; Willy Ncumonn, Jr,; ilrr. Hon: (Foy) Wo!|, ond Poul Dshm, onolhcr owner of rhe Hugo liloqs ftrm

3 thnilili wruft wq reho uses

CONVENIENTIY LOCATED TO SERVE Att CALIFORNIA

RR PTYWOOII

IANDW|XID PTYWOOD

CUPBOARII DOON STOGK

GOUIITERFROI{TS

GNAFTWAI.T

PARQUEIWAII. PTYWEAVE

SOLID GONE FLUSH IIOORS

t|ottow GoRE Ftu$ lnons

IARDMARD

c0lts0wElD PusTlc suRFAcmG

G.E TEXIOUTE PIASTIGS*

SURFAqilG

NIE-IOI]fi FASIEIIERS ADnESIYES

AND . . . ONE ORDER, TO ONE SOURCE FOR A WIDE VARIETY OF MATERTALS

. . . ASSURES ONE HIGH STANDAR,D OF RODDISCRAFT QUALITY snd FAST EFFICIENT SER,VICE . .

4uililtrrruft, lln

925 Tolond Sr. 720 Willioms st.

Sqn Frqncisco 24, Cg.lif. Ssn Leqndro, Colif.

il:1,';.Y""J!ll*ii,:

Where <r concrete of high quqlity is desired in 0il8 0R TWo ttaYs ust

VIGTOR HIGH IARI.Y STRETGTH PORTI.AITD GEMEIIT

TYPE lII

THIS PRODUCT

Reduces construction costs by lcrster working schedules crnd quicker re-use oI lorms.

Allows mcrrked scrvings to the concrete products mcrnulacturer by reducing curing time, curing spcce, crrd inventories.

Pcrticulcrly crdvcntcgeous in pouring traffic intersections, repcrirs in opercrting lcctories crnd stores, mcrchinery loundctions, tunnel linings, AND

AI.I. OTHER GOIISTRUGTIOTI ACTIVITY WIIIRE PORTI.AIID GDMIIIT TS USID

E. K. Wood Nqmes Seth Thompson, tr. Soles Monoger ot Reedsport Sowmill

The E. K. Wood Lumber Company has appointed Seth B. Thompson, Jr., sales manager at its Reedsport, Ore., sawmill. On January 18, E. K. Wood will close the Portland sales and purchasing ofifice and, in addition to transferring the Sales activities to Reedsport, will transfer the Purchasing to Whittier, Calif., where it will be under the supervision of Fred I. Wood.

Hulcr Hqnds Beckon SCR.IA Deqlers

(Continued from Page 8) welcome-flower leis, etc. Limousines transfer them to the Harvaiian Village, which will be SCRLA meeting headquarters, T.H. Within minutes of its palm-thatched roofs, the usually kiln-dried Southern California retail dealers will find big-game fishing, tennis, golf, swimming, sailing at the next-door Yacht Harbor, and the Island's famous surf-boarding, skin diving, outrigger canoeing, and watching from the deck of a twin-hulled Catamaran (an ancient Polynesian craft adapted for modern pleasure.)

And ThenComes the Business !

Monday, Feb, 25-Morning: join the welcoming party of the S.S. Lurline from the Catamaran. Noon: organized luncheon. Afternoon: business session-an excellent program is being arranged with the dealers on the Hawaiian islands. Evening: Luau at Don the Beachcomber's.

Tuesday, Feb. 26-Morning: business session. Noon: luncheon. Afternoon: cruise by deluxe motor yacht Oniah along the entire Waikiki shoreline to Diamond Head and

return, and then into Pearl Harbor, passing the sunken U.S.S. ships and cruise through the magnificent Bay; return to Waikiki.

Wednesday, Feb. 27-Morning: conducted tour of lumberyard and store operations. Noon: lunch. Afternoon: scenic drive to Mt. Tantalus with, panorama of Honolulu from Diamond Head to Pearl Harbor; stops at Punchbowl volcano crater, Punahou school with night-blooming cereus, University of Hawaii, Honolulu Academy of Arts, Waikiki Aquarium.

Th'ursday, Feb. 28-Morning: inter-island plane to Maui ("the Valley Isle"), limousine all-day trip to fabulous Hana Coast, passing Kanaha Pond bird sanctuary, to Paia and Kuau to the Hamakua Coast and gorges Maliko and Honomanu, continuing along the Keanae-Mahiku Coast to Hamakuapoko and ruined mill, passing Hookipa to Cove of Maliko through small valleys with waterfalls between banks of ferns and deep mountain pools with exotic blossoms; bamboo forest at Kailua Gulch and gorge of solid green at Honomanu-picnic luncheon served at Keanae in the style of the Maui Palms hotel. After luncheon: other end of Maui Island, through Waikapu and along Maui's "Amalfi Drive" to historic Lahaina, former whaling capital of the mid-Pacific, where King Kamehameha I established his royal ,capital; return through Iao Valley with volcanic "Needle," board inter-island plane for Hilo and transfer to Nailoa hotel for dinner and night.

Friday, March l-After breakfast tour of Pioneer-Flintkote Co., visit Canec Plant, guests of company at lunch at The Lani. Afternoon: tour of sugar mill and Orchid Gar-

Specializing in Truck-qnd-froiler clnd Rclil Shipmenfs . . .

Old-Growth Bqnd-sown REDWOOD from Boiock Lumber Co., Monchester

Old-Growth DOUGTAS FIR from Spocek Bros. Lumber Co., Monchester

Precision-lrimmed STUDSDouglos Fir o While Fir o Redwood

FRED C. HOLMES TUMBER C(IMPANY

Fred HOLMES / Corl FORCE

P. O. Box 987

Fort Brogg, Cqlif.

fWX: Fort Brogg 49

Phone: YOrktown 4-37OO

tfrTTRE]ICE. PHILIPS TUMBER G(l.

PRE(ISION TRII{I{ED FIR STUDS

I

(ERTIGRADE CEDAR SHINGTES

BRT'o!)Y :::.,ffitE#J CRi'-'.:'5y

dens of Hilo, followed by cocktail party hosted by PioneerFlintkote at Yacht Club.

Saturday, March 2-Visit Hawaiian National Park with giant fern-tree forest, volcano crater of Kilauea and the Koa Forest; return to Waikiki via inter-island plane and limousine to Hawaiian Village.

Sunday, March 2-Ar leisure until evening when thos'e wishing to return now will board UA flight for return to mainland.

That's it, men ! And you can rest assured that in spite of all the above "foliage" there'll be plenty learned about the business in this magnificently planned vacation-business management meeting of the enterprising Southern California retail lumber dealers.

Hattie, shake out that grass skirt-here we come !

November Conslruction Record

The $3.8 billion expended for new construction in November, although 8/o below the previous month, was the highest November on record, according to preliminary estimates prepared jointly by the U.S. Departments of Commerce and Labor. On a seasonally adjusted basis, outlays for nelv construction were at an annual rate of $114.6 billion-the highest since july.

During the first 11 months of 1956, new construction expenditures amounted to nearly $40.8 billion, topping 1955's first ll-months total of $39.7 billion by 3% and virtually assuring a new annual record of about $44.1 billion. The value of work put in place on new private housing declined seasonally, (bV 3%) from October to a level ll/o below the November record of a year ago.

OtD

-NAC

The Lumber Merchants Assoiiation of Northern California has announced to its members the availability of a new fire-insurance service that would ofier a substantial saving in premium to those companies and yards participating. Other features of the program include an audit of present policies for adequate coverage, eliminating overlapping or inadecluate protection. This properly written and engineered fire coverage, along with the premium reduction, joins the other phases of the Association's insurance program, which include Workmen's Compensation insurance, group accident-medical-life insurance for employes and dependents, group unemployment compensation ancl disability, and group unlicensed vehicle all-risk coverage.

Association members participating in the groirp Workmen's Compensation proglam, carried with the California State Compensation Insurance Fund, recently received a dividend of 43.5/" resulting from their excellent safety record and accident prevention program. This brings tl-re dividends returned to members since the start of this program in 1947 to $245'835'

LMA members who attended the National Retail Lumber Dealers Association Exposition and product show in Chi-

cago on December 10-14 were Carl and Peggy Travis of Wilmars, Inc., in San Jose; Herb Crawford, manager of Hillsdale Builders Supply in San Mateo; George K. Adams of the Noah Adams Lumber Company, with headquarters in Walnut Grove; Joe Kirk of the Kirk Lumber and Building Materials in Santa Maria and a member of the Executive committee of the NRLDA, and Jack Pomeroy, executive.vice-president of the*Northern California association.

Dave Wight, president of the O'Neill Lumber Company in San Carlos, recentlv left for a two-week tour of duty with the Navy at Coronado. Dave, an Annapolis graduate, is also an active member and a director of the LMA.

Three Association dinner meetings were held in December in Fresno, Sacra'mento and Oakland, and featured Gates Ferguson (left), director of advertising and sales promotion for the Celotex Corp., Chicago. The rvell-attended meetings enjoyed Ferguson's "How to Make Your Entire Organization a Sales Organization."

The results of an Association survey comparing business conditions among members in 1956 against 1955 were recently released to the membership. The majority of members reported volume of business in 1955 up, dollar volume of inventory up, net profrts increased, home construction down, farm construction same as 1955, commercial and industrial up, and repair and modernization business up. S\/t of the members reporting said they had increased advertising expenditures, 45/o added additional sales personnel, and 2O/. had remodeled or modernized their stores ***

The 17th annual convention of the Lumber Merchants Association will be held at the Ahwahnee hotel in Yosemite National Park on April 7, 8 and 9. Full details will be issued from the Association office shortly.

The Motroni-Heard Lumber Company in Woodland recently held a grand opening of their beautifully remodeled store and offices. Also in the remodeling or planning stage are Davis Lumber Co., Davis; Silvera Lumber Co., Antioch, and Derr Lumb"r a*o*ftXt in Elk Grove.

Lumber Merchants Association President Charles Shepard, of Friend and Terry Lumber Company.in Sacramento, has called a meeting of the Association's board of directors on January 18, in the English room of the Sheraton-Palace hotel in San Francisco. All Association members are rvelcome to attend.

AMA Gonference in L. A. Jsn. 28

The annual general management conference of the American Management Association has been scheduled for Los Angeles, Jan. 28 through 31.

ffie Only POSTTTVE Woy to

DE(AY & TERMITE

PREVENTION

PRESSURE.TREATED LU'IABER IS YOUR INSURANCE

Show the public with Warren Blue* Pressure -Treated Lumber that you as a lumber dealer o,re vitally interesfed in soteguording your Juture and your cusfome r' s inveslment.

*ln combinslion with chromated zinc arcenale-opprovcd by city, counti, stcrte ond Federal spccifcoilone.

Cospor Hexberg Counrs Ofi His sOrh Yeqr At Union Lumber Co.

Earlier this month, Caspar Hexberg toted up his 50th year with Union Lumber Company of Fort Bragg, Calif. "Ifex" started in l%)7 as a clerk's helper for the Acme Lumber Company, a Union subsidiary, and was soon advanced to a lumber clerk. In i914 he was promoted to terminal, freight and passenger agent of the National Steamship Co., another Union Lumber Company subsidiary. He became port captain, port steward and port engineer of the same company in 1918.

In 1921, in addition to his NSC responsibilities, he moved to Union Lumber's general office in San Francisco and started his work in lumber sales. "Hex" became assistant to General Sales Manager H. M. Cochran \n 1926 and has held .that important post under succeeding salesmanagers right up to the present vice-president in charge of sales, Sherman A. Bishop.

Caspar Hexberg (left) was born in Sorum county, 30 miles from Oslo, Norway, and came to the U.S. in 1904, aged 15. He found immediate employment with the old Red River Lumber Co. at Akley, Minnesota, as a lumber handler. In that same year he moved to McCloud, Calif., and, by 1906, had worked up to the cdpacity of a grader.

The Above Brqnd, Plus the Worren Blue Color, is Your Assuronce of Moximum Proleclion

-WE RECEIVE BY WATER, RAIL OR TRUCK-NO ORDER TOO LARGE OR TOO S'IIAtt-

"Hex" married a Norrvegian girl, Anna Scarbo, in 1913 and they parented three children: Bjarne Avery, now yard manager of the A. L. Stockton Lumber Co.; Caspar Russell, a San Francisco attornev and CPA. and a daughter, Agnes Caroline Labadie, married to a general contractor. There are four grandchildren.

In his busy career, Mr. Hexberg has found time to live the full social life, too. He has been president of the Henrik Ibsen lodge of Sons of Norway, one of the founders and first president of the Scandinavian Civic League of San Francisco, active in the Norwegian Singers Society, including the presidency; president of the Pacific Coast Norrvegian Singers Assn. in 1928 and during the World's Fair, and several times president of the Norwegian Club. For his services and contributions to these groups he has been decorated by the King of Noru'ay with the Order of Saint Olav. He is also a member of the Fraternity Club of San Francisco. F&AM. fnternational Hoo-Hoo and the San Francisco and Oakland clubs 9 and 39.

Caspar Hexberg's lumber friends are legion and all wish him the,very best in his commendable 50th year rvith one employer. And the word from "headquarters" is that Union Lumber Company takes great pride in acknor,vledging the anniversary.

In Clatsop County, Oregon, is a Douglas fir with 15.5 diameter at breast height and 2 foot diameter 210 leet in the air.

Xollryod Jr, showing adjustabla

Hollywood Jr. Twins Are All-Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors... for here are two all purpose doors...COMB|NAT|ON SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmonrze with any interior styling.

Nole these 4-ln-t ADVANTAGES

lf Comfort

o The Hollywood Jr. Twin3 permlt mora liSht in kitch.n and ceruics porchcs.

a GiYe ad.quatc casy y€ntlletlon.

a Insect tight, ru3t pmf scrccns.

a Sash Gl8rs mly be clclned with d$.

Convenience

a No mm dctouring lround r 3up€rflu- our rxtra door wlth !n rrmtul ot bundlG..

a llo morc 3.g8lng, flim3y scrcen doors uhlch invit lntrud.E.

a Actr .r rn rdditlonrl Drotcction tor hil3lrit . Sha mry convaFr with dt. sidon threugh 3.3h openin! without unlcking th. dq.

o Bu.tlrr.prof, A 3lm!ile touch ot fin. gcB lckr 3[h.

$l Economy

a S.G buylng a Srsh, Scr€an tnd Stom Doon Hollyrvood Jr5. rra lll 3 combinrd Into I door.

a Slves on.hlrdware, hanglnS and !Einting. S!v6 on axpanriva rcpl.commts. Sav6 rp.@ . The Holltumd Jr.

Twinr may b€ hung to swing In or dL La!v6 .vrihbla f,ry rp!@ which 13 u3ually lost In lltchrn or entry way.

f,f Ponel or Flush

a Holly*@d Jr. Twina glve you your choica ot ! plnel or fl$h doo. to h.monizr wlth .ny .tyle r.chitecturc o. int€.ior datlgn.

a Flu3h d@r lvaihbl. in Philipplnc Lutun, Odlntrl tuh (Scn) a Bi.ch.

a Panll dm aEihbl. in plne oly.

For Your Lumber Reguirements r r, CaII ATLAS

-

FLAI GRAIN-Finish-4/4 ro 16/4

-Flooring

K. D. DIMENSION

Construction & Btr. 2x4 to 2x12

PONDEROSA PINE

KIA'$ATH STOCK-CLEARSSHOP-BOARDS

SUGAR PINE

CTEARS-SHOP

5!!N,_98!EP

AIDER_PACIFIC COAST_PANEI STOCK AND LUMBER

ASH-POPtAR

BIRCH_DOMESTIC AND IMPORTED

C H ESTN UT-WORTYTY_PA}.I Et STOCK

CYPRESLPECKY_PANEI STOCK

MAPTE-EASTERN HARD-PACIFIC COAST

OAK_DOMESTIC AND IMPORTED

STEPPING-SI IL_THRESHOTDS_FUTL ROUND

PHITIPPINE 'TAAHOGANY

TRtNtrY 2326

T\TENTY.FIVE YEARS AGO

As reported in The Cahfornia Lumber Merchant January

One of the leading articles in this issue is "For Just What Are We Waiting?" It was written by Sam T. Hayward, vice-president of the Hayward Lumber & Investment Co., Los Angeles, on the present outlook of the lumber business. Mr. Hayward makes th.e statement, "We lumbermen are conceited individualists, tearing ourselves to pieces instead of cooperating for the survival of the specie."

Southern California independent retail lumber dealers organized at a Pasadena meeting held December 28 and reported in this issue. O. H. Barr of the Barr Lumber Company, Santa Ana, was elected president. In his statement of the group's aims, Dealer Barr said it was not to be an "association" nor to supplant any existing association. Frank L. Fox was elected vice-president and Frank Burnaby secretary-treasurer. Curtis Williams was named manager.

J. B. Fitzgerald of the West Coast Lumbermen's Association laid before the President's Council on Home Building and Home Ownership in Washington, D. C., a large-scale plan to revive the industry.

C. I. Gilbert, owner of the Eureka Mill & Lumber Company, Oakland, was the first retailer to appear in this magazine's current series of cartoon personality profiles.

TODAY 15, 1932

The Ambrose Lumber Co. of Santa Barbara is the subject of an article in this issue, with beautiful photos of its office and'yard-front. The beauty and adaptability of redwood lumber were featured in the firm's facilities. R: C. Ambrose is president of the yard and O. N, Reynard is manager,

This magazine received its 1932 calendar from the Moore Dry Kiln Co., again featuring "Uncle 'Neas," the southern darkey lumberman and lumber merchant.

James Clifford, vice-president and general manager of the Sugar Pine Lumber Co., Pinedale, and the Yosemite Falls Lumber Co., Merced Falls, died January 7, 1932, of a heart attack at the age of 34.

WCLA Annuql Morch 27-28 in Portlqnd

Dates for the 46th annual meeting of the West Coast Lumbermen's Association have been set for March 27 and 28, at the Multnomah hotel, Portland, according to H. V. Simpson, executive vice-president. Two full days of activity are planned for this annual work session, Simpson stated, with emphasis on marketing and merchandising of lumber. N. B. Giustina, president of WCLA, will preside at all sessions.

'57 Y{estern Pine Directory Lists Plonts, Sqles Offices

The 1957 membership directory of the Western Pine Association, norv ready for distribution, lists in detail the facilities, products, and plant and sales office locations of the group's 675 members and their 440 manufacturing plants. It is punched for insertion in ringbinders.

Among the information contained is the species manufactured by each member company-Idaho White Pine, Ponderosa Pine, Sugar Pine, Douglas Fir, Engelmann Spruce, Incense Cedar, Inland Red Cedar, Lodgepole Pine, Larch and/or White Fir. Details of products of each concern are also listed, including mouldings, paneling, siding, selects and commons, cut stock, woodwork, shook and speci-

alty items. Dry kiln facilities are indicated where available. The publication is of particular value to purchasers of lumber products, and may be obtained free of charge by writing to the Western Pine Association, 510 Yeon Building, Portland 4, Oregon.

Joe Muller Inlo Commission line

Riverside, Ill.-Joseph L. Muller, until recently secretary-manager of the National Hardrvood Lumber Assn., Chicago, has established a wholesale and commission lumber business following his resignation and 'r,l'ill represent select mills of high reputation, serving the needs of hardwood consumers in Chicago and the surrounding area, he announced from his address (P.O. Box 55) here. PONDER,OSA

NIMA Plugs Wood in TV Film

"Why-we-like-wood" is the theme of a new television film released by the National Lumber lVlanufacturers Association. "Living With Wood," the nelv ten-minute semidocumentary, probes the reason for the public's preference for things of wood, according to Leo V. Bodine, NLMA executive vice-president.

The film points out that "do-it-yourself" is in keeping with an American tradition that began rvith the Jamestown settlers. The common link between yesterday and today is the use of wood. The film sums this up: "our forefathers used wood because they had to; we use it because we want to."

Bodine said that while the film was produced for use by local television stations, either as a public service or sponsored by local firms, a few prints have been set aside

for circulation within the lumber industry. Announcement of its release to NLMA members resulted in a waiting list but interested firms are invited to recluest a future booking.

Those wishing to purchase prints can get immediate delivery at $30 per print through the National Lumber Manufacturers Association, 1319 Eighteenth St., N.W., Washington, 6, D.C.

An unusual sidelight to this first TV film venture by NLMA is the fact that it was produced at a total cost of only $1200. This included 20 black-and-rvhite sound prints. The chief cost-cutting factor was the use of film footage from existing lumber industry films. Seventeen such films, with a total of more than seven hours' running time, rvere culled to obtain footage for this ten-minute film. All script and editorial work was done bv the NLMA staff.

Penlaa,ala

Wayne F. Mullin, president of the Mullin Lumber Co., Los Angeles, and president of the Southern California Retail Lumber Assn., was nominated as a director of the L. A. Chamber of Commerce for the 1957 term in the election scheduled fot Jan. 10.

"Mac" and Pauline MacBeath of the Bay area MacBeath hardr,vood clan, spent the Christmas and New Year's holidays vacationiqg around Death Valley.

Paul Cherniss, Atlas Lumbdr Co. general sales manager, is back on the job after a recent illness which forestalled their Texas vacation. Paul has been popular in SoCal lumber and Hoo-Hoo circles for two decades and his legion of friends are happy to see him in there pitching again.

Hugh and Lu Pessner took a week way from business and good housekeeping (respectively) to attend the Rose Bowl game and visit friends and relatives in the Southland. They attended the football fracas with Norb Bundschuh of the Myrtle Avenue Lumber Co., Monrovia, ancl Hugh was back at his West Coast Timber Products Agency desk in San F'rancisco the next day.

Jack Campbell, Holmes Eureka Redrvood Co., Los Angeles, will become a benedict in the very near future, reports Jim Nelson of the Buena Park (Calif.) Lumber Co., a dealer who gave up his own single blessedness a few years ago.

And Congratulations to Bert and "Tillie" Hasselberg, who exchanged vows Dec. 15 at the Swedishborgen Cl-rurch in San Francisco and left immediately for a honeymoon in Memphis, Tenn. Standing up for the couple 'n'ere Bert's sidekick from Fairhurst Lumber Co.. Bob Kilgore and his 'ivife Barbara. The new Mrs. Hasselberg, the former Oetzina Pruim of Holland, came to this country some three years ago with the diplomatic corps.

Gelotex lnifiqfes New Progrom fo Supporr Building Moferiqls Desler

An intensive, national public education campaign designed as an added service to building materials dealers was announced by the Celotex Corporation, Chicago. Henry W. Collins, executive vice-president, said the campaign "will seek to activate a basic desife for home ownership or home improvements.

"Public relations and. publicity techniques rvill be used to supplement advertising which now appears in more than 50 consumer and trade magazines each year," he said. "Our plan is to communicate rvith the home-buying and homeremodeling public th.rough every possible means of mass communications in support of building materials dealers handling Celotex products."

The Celotex program will be conducted by HarsheRotman, Inc., national public relations firm with Chicago headquarters, Collins said.

An important activity will be to publicize the Celotex 1957 Book of Homes, a plan book illustrating 19 moderatepriced homes. Emphasis will be placed on ideas set forth at the Women's Congress on Housing.

Celotex cooperated with the Housing and lfome Finance Agency, the National Retail Lumber Dealers Association, prominent ar'chitects and builders in putting the Women's Congress home ideas into plans and, in some cases, into actual construction.

Chicago's Museum of 'Natural History has a 3,800-yearold, 32-foot boat made of heavy cedar planks.

Cosh in with the lonhy Plonky monthly odvertising serYice

Eight ads per month, packed full of merchandising ideas. complete with artwork, layour and copy, yet easily individualized. Hard hitting , effective! Covers every department of your business New Home Construction, Remodeling, Repairing, Farm ads, Roofing and Siding ads, ads to appeal direct to the ladies and many, many more! Sold on an exclusive franchise b4sis on a "First Come, First Served" basis.

o Complete detoils con be obrqined by sending fhe coupon ot fhe boltom of this qd ro our Cqliforniq representotive. Don'l deloy! Get the Lonky Plonky fronchise NOWI

Put this super solesrnon to work lor yov let him huild soles profrts. . . presfige ..le] him win loyal friends for yovr firm.

q,W Indu Btry'8 Thott! ily lPurti eB

L. A. Hoo-2 Stoges Grond Christmcrs Porty bur rhe 'No-shows' Spoil rhe Fun

Although the attendance was low, the entertainment was high in quality and the door prizes were big and expensive when 138 lumbermen, their friends and guests gathered for the annual Los Angeles Hoo-Hoo Club 2 Christmas party at Riviera Country Club, December 21.

Seventy-six golfers registered for the tournament and 138 attended the banquet and entertainment during the evening. Chuck Lember, chairman of the event, did an excellent job securing "top-flight" vaudeville for the occasion, and the many-and wonderful-door prizes were enthusiastically received. Everything from TV and radio sets to toys and Schick razors u'ere distributed to the lucky members of the club. Firms donating the prizes included: Associated Molding Co., Tacoma Lumber Sales, Clay

Brown & Associates, Rounds Lumber Co., Coast Planing Mill, Hobbs Wall Lumber Co., Cal-Pacific Redwood Sales Co., Twin-Cities Lumber Co., Bliss & Gates Lumber Co., D. C. Essley & Son, Lerrett Lum-

PASI SNARKS Dee Estley ond Roy Stonton ore refected in the glow of the Christmos tree obove

Lorry Hcnsen, Jim Nelson, Ken Conwoy qnd Don Bufkin (lefi); "Brownie" Morkstrom ond Roy Sedoll (center); Jim Ncwquirl gorhers friends (righr)

Morsholl Myers, Worren Johnron ond Corncll Norby (left); q convivisl group whose nomes we're sory we didn't colch (center), ond D. C. Ersley with Hqrry Whito (righr)

Voteron Notc Dodds hosls o group of fellow "Stonioniter" (lefi); Fronk Kelly ond Honk Ga:niobrr (center), ond Declers Bud Nebon cnd Horry Bcnd with a group of fricndr (righr)

The Essleys (Doe ond Jcrry), Waync Wilson, Bob Bliss qnd o friend (lefi); slill more "Stontonilcr" from E. J. Stonton & Son (center), ond HorveY Koll, Ernie Thomqr, Roy Sedoll ond frienils (righr)

Comrrlitleemen Chuck Lember ond Lorry Weilond with the ticke?-sdle "stimulotors" (left)cnd rhcy sure did! Bob lnglis, Vince Protl ond Gene LeuPP ' (center); Jerry EssleY, Snsrk Jim Forgie (ri9hr)

ber Co., South Bay Lumber Co., Robert S. Osgood, The Phipps Co., Los Angeles Dry Kiln Co., The Hyster Co., Lawrence-Philips Lumber Co., and Los Angeles Lumber, Inc.

Six boys from the LeRoy Boys' Home were guests of the Hoo-Hoo club and were presented with gifts from the club and Dee Essley. In addition to the personal gifts, they were recipients of a $200 check to help complete the woodworking shop sponsored by the Los Angeles club. This amount was raised by donation to the Christmas fund and from the sale of tickets,by the three beautiful girls secured by Larry Weiland to stimulate ticket sales.

Snark Jim Forgie thanked the committee for a ,,fine job well done" but remarked that the club was stuck f.or 52 "no-show" reservations, which had to be paid for from the treasury. This debit, exceeding g200; took some joy out of the party, but those members who missed the a,ffair were the losers in the long run.

In the golf department, handled by the capable co-chairmen Harvey Koll and Ernie Thomas, the low gross T. M. Cobb trophy was won by George Fredrickson with a 79.

In the first flight, Ernie Thomas was lst low net with a 73 and Fred Calhoun 2nd low net with a 74. Les Kutz walked off with the lst low net in the second flight with a 63 and Bernie Dubnow came in a close second with a 64. Snark Forgie lead the third flight with a net 73.

The Atlas Lumber Company retailers cup was presented to Tom Fleming, who shot a 75, and the guest trophy Was won by A. H. Jackson of the Union Lumber Co. Lloyd Jorgensen won the blind bogey 935 kitty with a 73, but in view of the fact he was not present to receive the cash it was added to the LeRoy Boys' Home fund. Ken Kenottel made a "hole-in-one," but he, too, was not available for the "pay-off" . . . Come out of the woods, Ken, as Jerry Essley has the $81 for you.

If you missed the 1956 Christmas party, plan to attend the next one because they are loaded with good entertainment, fun and frolic for evervbodv.

New President Grey Heqds Meeting of Sonfo Glora Volley Cots

Art Grey, partner in Grey-Mannion Plywood and newly elected president of Santa Clara Valley Hoo-Hoo Club 170, presided over his first meeting at the Chez Yvonne restaurant in Mountain View, the evening of December 13. Over 40 lumbermen attended the successful dinner meeting, which rings in a new year of Club 170 activities.

In addition to President Grey, other new officers include Ted Cook, Chase Lumber Co., lst vice-president; Ollie Lee, Georgia-Pacific Corp., 2nd vice-president; Prentice Miller, Chase Lumber Co., secretary; Ed Stolesen, peninsula Plywood, treasurer; Bob Buckley, U. S. plywood, lst Sgt.-at-arms, and Jim Rossman, Twin Harbors Lumber C<>. 2nd Sgt.-at-arms.

Club l7O directors are Merl Tucker, Sunnyvale Lumber Co.; Bill Larson, Campbell l-umber Co.; Mark Kennedy, Gilroy Lumber Co.; Bud Olsen, Union Lumber Co.; Norm Rose, Georgia-Pacific Corp.; Dale McVey, Pacific Manufacturing Co., and Bob Bonner, Hedlund Lumber Sales, Inc.

We ore sdres representdfiyes for these oufsfonding mills:

tloc-Young Lumber Co.

Hulberr & Mufrly Co., Inc.

Americon Timber Corporotion

Mothews Lumber Co.

Plumos Pine Co.

Sqnd Creek lumber Co.

Twin City Moulding Co.

Pattern and finish; green or dry ln bolh Redwood and Plne

TIUIil.ClrU I,UTEIRCo.

Southern Colifornio Oftce: ll00 5o. Beverly Drive

Los Angeles 35, Coliforniq

CReslview l-6181 or coll operotor Bradshaw 2-7723

TWX--4everly Hills 7225

Northern Colifornio Office: 7l I D Stre€t

Son Rofoel, Colifornio

Glenwood 4-7754 or call operotor Enteryrise 12292

TWX-Son Rofoel 12

Record Attendonce of 2lO Finds True Christmos Meqning

ql S. F. Hoo-9 Kids Porty

Some 50 underprivileged children from the San Francisco Boys Club were once again kings-for-a-day at the annual San Francisco Hoo-Hoo Club 9 Christmas party, held December 18 at the St. Francis hotel. The children-each year more anxious, more delighted to be with the hundreds of Bay area lumber folks at the December event-have come to consider the yearly parties as their official Christmas. And well they do, because they wouldn't be having a Christmas otherwise

This year's party, a record attendance ol 2lO adults, was planned and staged under the direction of Mike Coonan, general chairman of the event, and Club 9 President Hugh Pessner.

The party began at 11:30 a.m. with cocktails in a private room prior to the childrens' arrival. As soon as the children made their eager appearance, everyone joined them in the Colonial room for a real Christmas banquet. Entertainment by Dri'ight Moore and his Dog Revue (11 in all) was staged throughout the luncheon. Santa (alias "K-D" McCausland) put in his appearance right after the dog act to avoid any lag in the program.

St. Nick proved a fast man with the ad lib as he went about his chores. Each child received individual

attention and the presents were really first-rate, probably the best the club has given out in recent years.

Besides Chairman Coonan and President Pessner, the following men should also be commended for their efforts in making the'57 Christmas Party a topper in all respects:

Charlie Fender, who assisted Mike Coonan and had charge of the record ticket sale ; Ben Ward, entertainment;

Jim Hall, in charge of buying and gift-wrapping the presents; Mack Giles, decorations; John Lowe, luncheon arrangements; Jack Dollar, publicity ; Fred Ziesg, arrangements for the children and their transportation, and Bob Nelson, the man who tries to get enough income to cover the outgo.

SANIA CIAUS DUIIES were performed odmirobly by IVlcc "K-D" tlcCcuslcnd (hfi ond righr) os lhesc lwo grofeful kids received their welcome gifis; Dwight Mo<ire ond his Dog Revue, on excellent ocl, scored big with both the smcll fry ond the older lumber "kidr" (center)

NEWTYWEDS Bert (he looks like Hollywood's Bill Holden) ond fillie ]los:elberg ottended the evenr (lefi); before lunch, the kidr put on o litrle show of their own, with Doris Belber ploying ond Ed Dreessen ond Joo Pepetde leoding rhc singing (€entor); Sherm Birhop ond Bo Shfulcy wotch Sontq do his rtufi (right)

lew qnd Gertrude Godsrd (lefi); rhe big folks roon gol into lh. rpirir of lhe occasion (center); Bob Bonner qnd €crol Rourko were iusi lwo of flre crowd who fook it big (right)

Industriql Lumbermen's Club Heqrs 'lnside Hollywood' Toles

Seventy-eight members of the Industrial Lumbermen's Club of Southern California and their friends attended the gala Christmas party the evening of December 10 at the Nlayfair hotel in Los Angeles. This event is strictly on the social side and members enjoyed an evening of fun and frolic arranged by the one and only Jim Cooper, headman of the fraternal organization.

The cocktail party got underu'ay promptly at 6:00 p.m. and dinner was served at 7 :15 in order to start the full program of entertainment which u'as enjoyed by all in attendance.

Pictured here are candid camera shots made during the party by The California Lumber Merchant representative at the first pre-Christmas festivity of the season.

Jim Cooper, chairman of this party, introduced Bill Baldwin, radio and television MC, rvho kept the boys in stitches more than an hour telling inside stories about the entertaining world of Hollywood. Bill is the "warm-up" announcer for such programs as Edgar Bergen, Bob Cummings, Desi and Lucy, and many others.

HEAD-TABLE GROUP is shown in the lefi phofo, wh:le the predinner group, cenler, gels in tha spirir of things; the dinner group st fhe right copped o rcble by fhe Christmd3 tlea

Jock Brush ond Chorlie Cooper ore reen in the left photo; on. other shot of the industriol lumbermen ol dinnor (center); Jock Croven ond Don Broley (righr)

Floyd Scott, Ed Bouer ond fililon llitchie (lefi); Fred Losch ond Jim Borron (center); Bob Bufkin surrounded by friendr (ri9ht)

Ferd Hoas, Il/lilt Postormk, Grcn Cunninghom ond Tom Hoverfield (lefi); Beil Cofiey, Clorence Bohnhof, qnd Phil lcfosc (center); Speoker Bill Boldwin, Choirmon Jim Cooper, 1. G. Wilford ond Russ Swifi (right)

Bltt BAIDWIN rold toll tqles of Hollywood; wirh Jim Cooper (right)

433,1 EXCHANGE AVENUE o TEIEPHONE LUdlow 3-2375 tos AlsEtEs 58, CAUFORN|A

Ooklond Hoo'39 Spreods Christmos Cheer for Kids --(rrrd Hos Most Fun of All

Oakland Hoo-Hoo Club 39 held its 7th Annual Christmas Party for 25. boys from Oakland Boys Club the evening of December 17 at F'ishermen's Pier, on Jack London Square. Nearly 100 Bay area lumbermen attended the popular event for the purpose of spreading a little cheer and giving the deserving kids from the Boys Club a real Christmas treatdinner, presents, Santa Claus-the works. The children, from seven to nine years old, lvere under the supervision of Gilbert Eaton, Boys Club supervisor, and they put on a 100/o perf.ormance throughout the party.

The big annual affair was carried off beautifully under the direction of General Chairman Chris Sechrist, vice-president of the Oakland club. Assisting Ch,ris were practically all of the Club board members and, of course, the club's affable president, Herb Farrell.

The usual libation hour, which was held prior to the

D.

exccllently did the Sonto Ctous bir for recond yeor with'o "HeHo-Ho" for ol' Hoo-Hoo. Generol Choirmsn Chris Sechrirr in the reor childrens' arrival, was sponsored this time by Loop Mill & Lumber Co. and Hogan Wholesale Building Materials Co. The happy period was also devoted to a recent innovation in Club 39 programming-a turkey shoot. Several

ENIERTAINMENf before "Sqn- to" Bende/s orrivol feotured mogic trlckr wirh the kids porticipoting (lefi); porr of rhe "big kids" worching thc doings (cenrer); moking kidr like rhis hoppy (righr) gcve o whole lot of hoppincss to olhers

Phil Bonnington. Jcrry Bonnington, Hugh Pcssner (Club 9 preridenr), Rolph Lomon, Bob illoo fe ond Fronk fimmers (lefi); iusr look qt those eoger, hoppy young focer (center); Vic Roth ond Ed loFronchi cmong lhe group enioying rhe show (right)

K. E. liccBeoth, Herb Forrell ond Ev lcwir took lime-out for c little "heovy" dircursion (lefi); Bill Chorhorn (post president of rhe club).wos o co-3pon3or of the cocktcil hour (center, cen. ter); Dcve Rose, Bill MocBeoth (out wirhour his crutch ogoin) ond George Gordon (righr)

EARTE

TENDER

WHOI.ESALE DISTRIBUTORS DIRECT TTItt SHIP'IIENTS TUTVIBER . PLYWOOD

By Ccrlood Truck qnd Trqiler

DISTRIBUTION YAR,D

l33Ol Burbonk Blvd.

Vcn Nuys, Colifornio

NEIMAN I REED TUMBER COMPANY

birds rvere carried off but no shooters were woundedseriously, Club President Farrell noted. In line with the turkey shoot program, President Farrell did suggest that the motto: "A shot drinker is a lousy shooter," be adopted as an official club slogan.

The next Club 39 function will be a "Bingo Nite," to be held at Fisherman's Pier, Monday, Jantary 21.

Los Angeles Hoo-Hoo-Eltes Hove Gifis ond Fun for All ot Hoppy Christmcrs Annuol

The good lumber gals of Los Angeles Hoo-Hoo-Ette Club No. t held their annual Christmas party December 10 at Rodger Young auditorium. Admission was a Christmas tree ornament and each Hoo-Ette brought a $1 exchange gift and a 10c trinket for the grab bag. After a delicious chicken dinner, the ladies got down to the serious business of funning.

The door-prize gifts of jeu'elry and travel case by Nlarcluart-Wolfe Lumber Co. 'ivere rvon by Anne Mulray and Orinda Hazen, and the $5 cash ar,vard from Owens-Park Lumber Co. u'as rvon by F'rieda Butterfield. The Christmas dralving rvinners rvere M. Hunsicker, Bob Harrison, Kawavr.ay Kenton, N. E. Mills, Jim Lavender and Orinda Hazen (how'd she get in there again?).

Christmas gifts were exchanged by the members with the help of Dee Hpy, Roberta Kinkade and Eullale Matich. E,ntertainment \\'as furnished bv the Bo-Ettes. four attrac-

TARGE LOCAL INVENTOR,Y - OVER 2,OOO,OOO FEET UNDER COVER

tive young ladies of the Ferraro Accordion Studio, who played many favorite melodies in addition to playing and singing the seasonal carols. The unusually attractive table decorations were arranged by Betty Morrill.

A wedding gift was presented by the club to Roberta Kinkade on her recent remarriage. President Marguerite Dixon announced that the club would send a check to Irene Ridgeway, who has been a patient at Los Amigos Rancho, Downey, with, polio, and also one to Pluma Mcleod, who has been ill for some time.

Guests present at the Christmas party (with their sponsors) were: Madeline Boley and Betty McComb (Dee ,Hoy), Beverly Hall and Regina Polin (Barbara Speth), Lee Sheldon (Mary Jean Kolsky), Marietta Gilmore and Alice Culver (Bessie Stewart), Olivia McCafferty and Mrs. Goldie Hangen (Kay Poe).

R.edwood Empire C"tt Wh""p It Up

,

More than 6O couples took in the Redwood E,mpire HooHoo Club's Fall dinner-dance, a record attendance for the annual affair, according to Steve Yaeger, Club 65 president. The big event was held at the beautiful Meadow Club, in Fairfax, California, on November 77. The evening's festivities began with a free cocktail hour, not too closely followed by an excellent prime rib dinner and entertainment. Dancing until 1:0O a.m. capped off the annual event that has become one of the highlights of the Club 65 year.

Mony SoGol R.etoil Yords Closed for 4-Dqy Holidoy Periods

' \.Vhile there rn'as no uniform closing industry practice, all of the retail lumberyards in some Southern California communities closed for a 4-day holiday period over Christmas. Although some dealers indicated they would operate until noon, Dec.24, it appears that most of the retailers took the general 4-day holiday. Still others, especially those catering to the do-it-yourself trade, operated the full day before Christmas.

Some lumber dealers .rvondered if they might close their yards the day before Christmas and have their employes 'lvork the following Saturday at their straight-time rate. The union contracts rvill not permit this, reported Orrie W. Hamilton in a recent bulletin to Southern California Retail Lumbei Association members. Saturday is an overtime day and must be treated as such irrespective of how ferv hours the employee had previously worked during the work week.

Some dealers said they rvere going to close and pay their hourly employes for all day, the Monday before Christmas, but this was the exception. This pay they intended to give in lieu of a Christmas present. Those who closed at noon said they would include the afternoon pay as a Christmas bonus, rvhile others were not decided what to do about the holiday.

' On the day'before Nerv Year's, most of the dealers were getting readv to take inventory or were actually taking it, 'so this date did not create as much of a problem in the retail lumber field. By and large, however, a majority of the yards also took the 4-day holiday over the New Year's weekend.

REDWOOD E'IIPIRE HOO'HOO hod c big night or rhc Foll dinnor dqnce.

Herc ore Frod Turkhcimcr of Twin-Ciry Lumber Co., Mr ond llrs. Chcrler Wigginr of Don's lumber Yqrd, Sonlo Roro; ll/lr. cnd ftlrs. Herb Lyrell of Sterling lumber Co., Scnro Roso, ond llr. cnd llrs. Ducne Ecnnell of llleod Clark lunber Co., Sontc Roso

Thc lodicr thoroughly anloyed bcing qllowed to otlend o Hoo-Hoo function

Bovord thibley of Union lumber Co., Swen Gummer of Builders lumber Co., Cloverdcle, ond Jim Hop. kins of The Pociftc Lumber Go.

llrs. Jsck Pomcroy, Mrs. Swen Gummer ond l/lrs. Art Bond

Union Lumber Gompony Now Recldy Wirh Mixed-Cor Shipments for More Deqler Sqles Flexibiliry

Union Lumber Corppany, producers of Noyo brand redwood, has completed the revamping of its dry shed facilities to facilitate mixed-car shipments at its mills at Fort Bragg, California. According to Sherman A. Bish,op, vicepresident in charge of sales, the step was taken to meet the increasing demand by retail dealers for mixed.car shipments of the various Union Lumber Company products. A complete stock of redwood mouldings, pickets, gutter, grounds, Log Cabin siding, rustics, wide boards, finish and sidings in all grades will be made readily available for mixed-car shipments.

"ft is our feeling," Bishop stated, "that this augmented mixed-car service will enable more dealers to handle every grade of redwood from V. G. Siding down to Merch, which in turn will provide greater flexibility in dealer sales."

CRA Men 'Sell' R.edwood in Phoenix

Representatives of the California Redwood Association met with architects and designers of the Phoenix, Arizona, area December 13 to tell them about tl-re p.roper specification, application and maintenance of California redwood. There was a display of fine architectural photographs and a showing of the film, "Architecture West," followed by a series of slides in color and discussion of redwood. Owen T. Stebbins and Willard E. Pratt of the CRA staff conducted the meeting.

l{ow ayailable to dealers f roln our California plants

lumber two

'$7'e now carry the following Baxco Pressure Tieated Foundation Lumber in stock at Alameda and Long Beach for immediare sbipment to dealers:

Douglos Fir S45 ALS . 2x.4,2x6,2x8,'2xlO, 3x4,3x6,4x4snd4x6.

Special sizes will be purchased from local stocks and pressure treated without delay.

Ve offer prompr custom reating service at both our Alameda and Long Beach plants. Your lumber can be delivered to us by truck or treated in transit in cadoad quantities, Consult us for additional information.

Baxco Pressure TLeated Foundation Lumber is impreg. nated with preservative salts in accordance with Fed. Spec. TT-r$/-571c. It is approved by FHA, Uniform Building Code - P.C.B.O.C., State Architect for mudsills in School Construction, and U. S. Government Specifications.

IIe's a big lumber dealer from San Diego. Made it all selling fir plywood. DFPA trademarked, of course!

Weyerhqeuser Buys Woodord Assets ro Add to Springfield Division

Cottage Grove, Ore.-Plans are underway for the .sale oi lands, equipment and mills of the \V. A. Woodard Lumber Co. to Weyerhaeuser Timber Company, announced Walter A. Woodard, chairman of the W. A. Woodard Lttmber Co., and George Weyerhaeuser, manager of the timber company's Springfield Lumber Division. Oral :rgreemelrt was reached last month on the sale of substantially all the Woodard physical assets to the timber company.

W. A. \Voodard Lumber Co. assets, which rvill be sold, include a san'mill, plywood mill, logging equipment and forest land. the bulk of which has been previously logged. After the purchase is made, Weyerhaeuser Timber Company will finish the installation of a barker, chipper and other plant improvements now underway and will undertake numerous other plant changes. The Woodard facilities

will commence operation as a part of the Springfield Lumber Division of the Weyerhaeuser Timber Company as soon as integration of lands and facilities permit. This is estimated to be not later than thirty days aftbr the Woodard Co. ceases operation.

Woodard and Weyerhaeuser forest lands are intermingled and contiguous. The officials point out that integration of these lands and plants will increase forest ut\Iization in the Cottage Grove-Springfield area.

"This sale means that Cottage Grove mills rvill be backed rvith other Weyerhaeuser Timber Company forest resources, thus assuring long-range economic stability to the community," George Weyerhaeuser stated. "The Woodard firm's sau'mill and plyrvood mill will integrate well rvith tl-re Springfield Lumber Division's production facilities."

Dwyer lumber Co. Opens

New Ynrd in Goqchellq

Coachella, Calif.-Dwyer Lum'ber Distributors, Inc., branch of the Dwyer Lumber Co., Portland, Ore., has opened a wholesale and retail operation here with an investment over $100,000. The business, rvith a potential capacity of up to 5 million feet, is being established by Roy Bracken, who came from Tillamook, Ore., where he has been with the parent company the past 11 years. The yard has already concluded several contracts, including the Winterhaven school in Imperial Valley.

Pruden Frames, used with your present stock lumber, roofing, and building hardware, will give you a new 40 foot wide building, and a new market!

Each dollar in huden Frame sales will sell two additional dollars worth of other materials' The Pruden Frame makes an ideal enclosure for a shelter where clear span, economical construction is neededThe lranchise in your city may be open. Bcrn Write today!

The yard on a 4f-acre site east of the S.P. tracks off Avenue 5O includes a temporary office and roofed shed for lumber storage Z@x40-ft. at the north end of the property. A 200-ft. spur is being put at the south end by the railroad. The yard will handle a full line of building materials including Douglas fir, hemlock, plywood and other products. Bracken said the yard will eventually be able to supply lumber in any size up to 64-lt timbers.

The Dwyer Lumber Co. is a second-generation firm, one of the remaining major familyoperated lumber producers in Oregon. It was established 33 years ago and is now run by five members of the Drvyer family. It is now putting in an entire plywood operation of its own in Portland.

Deqler Meetings Coming Up

The West Side Lumbermen's Group of the Southern California Retail Lumber Assn. rvill meet for dinner at 6:30 p.*., luttuury 16, at Brand's restaurant, Mar Vista. The East Side I-umbermen's Group has scheduled a dinner meeting February 7, at 6:30 p.m. at the Silver Saddle, f)or,vney. The regular retailers' montl.rly luncheon meeting was held January 8 at the Biltmore hotel in Los Angeles, and the San Gabriel Valley Lumbermen's Group held a luncheon meeting January 14 at the Westerner in Arcadia.

WITI.TIAKE YOU TIONEY

Typicol iobs bill

l0 Gols. r 25 Gols., 100 Gols. per tichet

CETUENT lllEN l.tt(E fT becouse it mokes concrele eosier lo spreod ond finish... soves lime ond lobor.

Adhesive troweled inlo cemenl mokes the floor lougher, more resilienf. Prevenls dry-outs ond dusting.

RESURTACE wolts with new rexrure...floors wirh colored CEMENT. worn ond lroken steps. cinderblock or concrete.

R E PAI R cement floors, drives, wolks ond sreps . . . brick gr slone wolls, romps, swimming pool oprons ond fhresholds.

ANCH'TECTS AND HO'ITOUI/NERS LIKE N becouse i? mokes o tough, smooth floor. eqsier to polish, eqsier to pcint, eosier lo 3weep.

Stqtisticqlly Speoking

The man that I marry will have to be gay, Considerate, gentle and kind; Be able to eat all the foo.ds that I cook And still keep a sensitive mind. He'll have to know botanv, music and art; Romantically speaking, be tops ! He'll have to have money; a million or two, And let me charge at all the shoPs. Now this kind of man doesn't even exist But I feel there's a definite needSo science, quit messing with serums and germs, And create this superlative breed ! ,

-Gladys OakleY

Nopoleon

His dispatches were filled with the words: Success, Riches, Glory, Fame-these are the talismanic words of Napoleon, and yet there is in all the tragic story of man, no sadder failure. Even in the days of his power he was called "The Great lJnloved." Though master of the world, save only one little island lying off in the fog of the North Atlantic-"that wart on the nose of Europe" as he persisted in calling England-though master of the world, yet of him his friends could only affirm: "Napoleon, grand, gloomy, and peculiar,. sits upon his throne, a sceptered hermit, wrapped in the solitude of his own ambition'"

The Greqt Moment

There is no moment like the present' The man who will not execute his resolutions when they are fresh upon him can have no hope from them afterwards; they will be dissipa.ted, lost, and perish in the hurry and scurry of the world, or sunk in the slough of indolence.

-Maria Edgeworth

Relief From Work

"Say, I hear you lost your job. Why did the foreman fire you?"

"You know what a foreman is-he's the one who stands around and watches his men work."

"What's that got to do with it?"

"\Mhy, he got jealous of me. People thought I was a foreman."

Here's to Adom

Here's to Adam, that historic cur, Who went and blamed it all on her.

Answer the riddle, if you can, Why he's referred to as a "man."

The Retorl Courteous

The elevator operator in the big store was sick of answering foolish questions. Just then a lady approached, and demanded:

"Is this car going up?"

The tired operator replied: "No, Madam ! This is a crosstown car."

How Fqr to Avqlon?

How far is it to Avalon?

-Wm. Day Simonds

Made dizzy by his own power, drunken with his own success, he attempts to strid.e the world like a Colossus, and in an evil hour, more by his own failure than th'rough the strength of his foes, he falters and fails, as power always does and alwavs will, for it is certain sooner or later, to encounter a greater power.

Who Knows?

And there was the absent-minded his wife to the bank, and kissed his was he absent-minded?

Multiplicotion

professor who sent money goodbye. Or

"If Mr. and Mrs. Housefy get married in April, they may look forward to a family of 191,000,000,000,000,000'000 by Augus1."-Anthony Standen.

Expert

The prospective girl employee had explained to the employment manager that she had won several prizes in slogan contests and that she was an expert at crossword pu,zzles.

"But we want somebody who will be smart during office hours," the manager told her.

"Oh," she said brightly, "this WAS during office hours."

That shining place of dreams, Where care and sorrow trouble not, Where morning casts its beams

Forever down on friendly lands, Where children play in happy bands?

So far it seems to those who toil

In brutal haunts of greed;

So far to those who strive and sweat

In poverty and need;

And yet their eyes oft look uPon, The shining heights of Avalon. '

For faith can build a road that leads From penury and night, And hope can glimpse the palaces Of fairy realms of light,

And love can find-faf6 q4nnef falWhere Avalon and beauty are.

-Thomas Curtis Clark.

Tltis zs oztr 64t/L Uear of Reliable Seru'ice

lo aerltl. LuMBER DEALERs... with shipments of quality lumber products for your particular needs to t-uluBER nrl-l.s... with proper distribution and honest representation of your products . . "

W. E. Cooper Wholesale Lumber Gompany,

OPERAIING IUtVIBTR PTANT COtUIPI.ETEI.Y EQUIPPED FOR RETUIANUIACTURE, CUSTO'UI DRYING AND

Prorninent lumber processing plant, norv in operation. Resaw lumber mill includes warehouse. sheds, shops, office buildings. More than g% rnillion in machinery, wiring, blowpipe, kilns, boilers, burner, green chains, conveyors, machinery and all lumber mill fabilities. Available with or without present machinery and equipment. A once-in-a.lifetime real estate opportunity !

M-4 zoned for heavy industry *I 2 spur tracks on property * \ on main arterial truck highway ""x-)S. entire property f-encei * d 30-plus acres hard-surfaced F.l)l) 109,16l square feet of buildings ;q

OFTERED BY W. H. DAUTI & STAFF . 6O0 EAST SIh STREET, tOS AIIGETES II, CAIIFORIIIA Reultors To In'dustry since 1904 Telelthone: Ir!Ichigun I866

RED CEDAR CLOSET LIN ING

Guaranleed lo be lhe lasl word in aromalic red cedar closet lining' ."iulu"t"t.Jin lhe finest cedar closet planl in America, we are maini;i;i;;-.;;;"putalion of vears pasl'for {urnishins the besl onlv' L"."ila li rtt"'tt""rr of the cedar country, only lhe highesl quality logs * J""i"d from which io male out lining' Available in two sizes' lVr':;;J'i.Vr; *ia" unJ r/gi' rhicl, p"ckased-50 board feel, wrapped in heavy kraft paper.

We are also manulaclurers o{ soff-lextured, orecision-milled, qualilv-made Chickamauga Appalachian oak flooring. Every board lhal ooes into our floorinq musi meel exacling reiuiremenls and e"ery- board is seasoned {or a minimum of three monlhs. lcrge sfocks, PromPt sfriPments.

CHICKAMAUGA CEDAR COMPANY, INC.

SteYenson t Alobomq

Uoyd Cole Resigns After MonY Yeqrs With Hcrmmond Lumber Co.

Lloyd Cole, for many years brancl-r yard supervisor in Southern California for the'Hammond Lumber Co., resigned his post earlier this month. Cole joined the Hammond organization'uvholesale department early in the 2Os and has been identified in an executive capacity with the firm since the start of World War IL In 1935 he was appointed sales manager in Los Angeles for tl-re redwood division and covered all of the Southland and Arizona for direct shipments from Humboldt county.

Cole is a native of Norfolk, Nebraska, and, following a "hitch" rvith the United States Army Signal Corps as a 1>ilot

in the first world war, he joined the sales stalT of the Interstate Lumber Company at Denver, Colorado'

"I plan on taking a 30-day vacation, to kind of catch my breath, and then hope to find a satisfactory connection in the lumber industry, the only business I thoroughly know," Cole said in making the announcement of his retirement from the Hammond Lumber Company division of GeorgiaPacific Corp.

The United Lumber Yards, Modesto, Calif', filed last month, a notice of cessation of doing business under the fictitious name of United Planing Mill. The mill was located in Modesto.

Red Cedor Shingle Burecru Elects Mockie Presidenr or 4(hh Annuql

R. D. Mackie, Aberdeen, Wash., shingle manufacturer, was named president of the Red Cedar Shingle Bureau at the 4fth annual meeting held Dec. 7 in Seattle. N. A. Eng- lish of Vancouver, 8.C., was elected vice-president ancl Virgil G. Peterson of Seattle was re-elected secreta.rymanager.

Reports of officers and committee chairmen disclosed that bureau membership now stands at 123 shingle producers, and 30 manufacturers of machine-grooved shakes. In addition, 75 handsplit shake manufacturers are participating in the Bureau's grading and inspection program for shakes. This is an increase of.27 new members during the year.

Advertising and promotion of shingles and shakes will continue strong, as in the past, and continued efforts toward opening up new markets will be emphasized, members were told.

Shingle producers from Washington, Oregon and British Columbia and their guests from many sections of the nation and Canada attended the day's sessions, which were highlighted by a stimulating talk by Mrs. Edith Brazrvell Evans, Living for Young Homemakers magazine editor.

Armsfrong Disfribs Meef April 2

The 10th. annual meeting of wholesale distributors of Armstrong building products will be held April Z and 3 at Macon, Georgia, according to J. O. Sampson, manager of lumber.dealer sales for the Armstrong Cork Company.

Hobbs Wall Redwood Fifls the Bill! SSSFft ss

It poys to specify Hobbs Woll when you order Redwood.

Grqde.wise, size-wise ond price-wise

Hobbs Wsll Redwood hos "filled the bill,, for over 9O yeorsl

Sell R.EDWOOD TANKS for Economical Storcae

Automofic Wqfar System3 do foil, ond lhcn wolcr is ol o premium. Redwood Slorcge Tonks qre thc mort economicct. tnitiol corl i, lower, ond they hove o tonger life. Rcdwood hos high insulation voluc; keepc wotcr cool. Redwood ir rcrislont to fungi ond inrccl ollock. Furthermore, w. ccn give immediotc dclivery. complete Your line wirh REDWOOD TANKS

The tlcrn Who Poys

A great many years ago there appeared in the Roycroft Magazine an editorial with so much truth in it that it was reprinted in th,ese columns, and is worth repeating to business men of today, as follows:

"The will to pay is hereditary, just as much as red hair, or buck te,eth. It is a common fallacy that a man pays his debts because he has money. This is not necessarily true. On the contrary, the matter of paying has only a remote relation to money.

"On the one hand is your friend with abundance of money who cannot be cajoled, threatened, beaten or gassed into paying the most ordinary debt. On the other hand, the poor fellow without a visible dollai who is Johnnyon-the-Invoice. Money has little to do with either case. It is the breed of the man.

"The man who pays is the man who thinks in advance.

He never fashes a ro11 ; he does not drive a car and carry a mortgage at the same time; he does not hang up the butcher, or the grocer for food that he cannot afford to eat; he never lights the fire without wondering where the coal or gas man gets off. He never throws the bull, nor pitches the bluff, nor gives notes, nor writes checks dated tomorrow; but when the bills come in he is there with the coin of the realm, God bless h'im.

"sometimes he feels sore at the rest of us. He does not feel that he gets on any better than the fellow who skins as he goes. Still he goes on and pays, and pays, and pays, simply because it is in the breed. And, after all, the world does think a lot of his breed. The man who pays is the bulwark of society. He is the balance wheel of civilization. He is thc mainspring of commerce. Business blesses him and he has honor among rnen for all time."

Perrloaala

ItWilliam C. Beal, manager of the Builders Supply and Lumber Co., Tucson, Ariz., attended the Exposition in Chicago last month of the National Retail Lumber Dealers Assn', of which he is a director.

Pat Tynan, that half of Winfree & Tynan, left Partner Henry Winfree holding the fort in S. F. last month while he trekked to Seattle with his wife Marian to spend the Christmas holidays with his folks.

Don Bufkin, SoCal representative for Hobbs Wall Lumber Co., has been named to the board of directors of the Building Material Dealers Credit Assn., announced Jim Dean' secretarymanager of the L. A. group. Don will serve the 1957 fiscal term.

The traveling Kahns are at it again ! Bob, head of Forsyth Hardwood Co. in San Francisco, and his wife Mabel spent the last two December weeks vacationing in Hawaii and seeing old friends. Bob, who was born in Wales, was raised in the Islands.

Blue Diqmond's uniform quolity choroclerislics qre importont lo ctuflsmen qs well os ownerc.

UNIFORI$ CORE in hor dling ond noiling

UNIFORM TAPER in ioint lreolmenl

UNIFOR'II SURFACE iN decorolion

Terry Mullin of the Tarzana Lumber Co. and the Terry Lumber Co. yards in suburban Los Angeles, and his wife were hosts to a group of friends (and having a merry time, according to the L. A. Times) at the annual Candelight Ball last month.

Art Williamson, Cords Lumber Co. and his wife journeyed to Denver for a two-week vacation and visit with relatives and friends over the holidays.

Joe Tardy, prominent southern California wholesale lumberman, has left for Arizona and Texas on another sales trip to his dealer accounts of the Southwest. Jose expects to be absent from L. A. until the first of February.

'Duke \ily'arnock, president of Dant & Warnock, Menlo Park, recently spent two weeks visiting Texas accounts.

iinriini"ftir'".J'f

TfdH'i:';rC ,$x'u*ii;ro:;j"""

Tii#:$ffiir:"''"n

l,jfiiifi{*,;#;li]...

Represenlollves: phoenir

i:5'T#..3qii.'""ilii#''".T;;

School for Foresfers Scheduled

Forestry Dean Henry J. Vaux announced that the ninth annual Forest Management Field School at tl-re University of California will be.held January 28-February 1, at Walter Mulford Hall on the University Campus at Berkeley. The Forest Service, California Forest and Range Experiment Station, and private industry will cooperate in giving the instruction. Students at the week-long school will have the opportunity to follow the use of punch cards through making a forest inventory, making a lumber grade recovery study, and making a growth study. To obtain further information, write Ed Gilden, Extension Forester, 25 Walter Mulfcird Hall, University of California, Berkeley 4, Calif. (Telt them you sazu it '* Tht C"lit"r"it Lumber Merchant)

SOUTHERN CAIIFOR]IIA 1UMBER SA1ES

G-P Advqnces PlYwood Prices 8olo

Georgia-Pacific Corporation announced to the trade last month that, effective immediately, it was advancing its prices on Douglas fir plywood on the index item of r/a" AD grade. A general price adjustment of other standard fir plywood items, except sheathing, is made amounting to an 8 to l0/o increase, restoring the price to the August 1956 level. In commenting on the increase, R' B. Pamplin, executive vice-president of Georgia-Pacific, pointed out that the wholesale price stlucture in the Douglas fir plywood industry had declined substantially during 1956 against a 2/o average price boost for all building materiais during the same period.

He stated that during the January-to-September period,

prices of concrete products rose by 4/o, gypsum products, 4/o, plumbing equipme nt, 5/o, asphalt roofing, 3/c , heating equipment, 3/o, finished hardware, 7/o, and prepared paint, +"/o.

"We have made a realistic upward adjustment of the basic index price of fir plywood in line with the booming economy. marked by an unprecedented rise in personal income on all wage levels," Mr. Pamplin said' "In 1956, plywood consumption has been greater than in any previous year, outstripping the previous record of the year 1955 by 6%. In this fast-growing industry, however. overproduction and new plant capacity occurred largely in the spring of 1956, but th,e future outlook for that capacity is good'"

In making the price increase, Mr. Pamplin pointed out

that in 7957 a fuller realization of Georgia-Pacific's potential diversification can be expected. "We are operating with maximum effipiency," he declared, "and the indications are that we should break all previous records. Company property is in peak condition and is constantly being improved. Georgia-Pacific now merchandises company-manufactured products through more than 7,000 retail dealers and industrial accounts throughout the country. A stepped-up advertising and promotional program will push all GeorgiaPacific products through its dealers during the coming year,"

Mr. Pamplin pointed out that, as the year 1957 goes along, there will, no doubt, be additional upward adjustments in the price of fir plywood, restoring the index to previous levels. No real shortage in fir plywood should develop, although a number of important items are likely to continue on the tight side. Gross national production promises to mount from $410 billion into the neighborhood of $425 billion in 1957, and Mr. Pamplin concluded that "construction is bound to get its share of this volume."

lnsulite Soles Chonges

Personnel changes in several Insulite territories announced recently by K. G. Maclntosh, Insulite dealer sales manager, include S. W. Shields as sales representative in Montana, northern Wyoming, and parts of North and South Dakota, with headquarters in Billings. Alvin L. Onsted replaces Shields in western North Dakota and northern 'Montana, rvith headquarters in Minot.

FOR THE WOODWORKING

All Species of Hardwood Skins for F LUSH DOOR and TRAILER

MANUF'ACTURERS

Domestic and Imported Hardwood 1/a" PanelsV-Grooved & PlainAll Species

Special Stock for Trailer, Cabinet and Furniture Manufacturers.

/s" to /a" Thickness of all

Imported Hardwood Plywoods

A Complete Stock of Domestic Softwood Plywoods

Truck and Trailer or Carload Prices

Hyster Lifr ond Gor Wood Elevotor Get Shingles From Ground to Roof

COTIAPARE IH|S IIODERN ,I^ETHOD of moteriqlr hondling wlth old-time methods of hoisting shingles up lodder by hond (Gor Wood elevoting body, obove)

THE 9PEEDY, powerful cnd highly mcneuveroble Hysiot YT-40 (rop left) picks up rhingles in Scn Corloc yord for locding on truck to iobsite. The lift -removes silngle3 from boxcqr (recond, left) in modern method of moteriols hondling which reduces by $20.$30 demurroge chorges formerly running into hundreds of doltqrs monrhiy. The firm's shingles sole srrives reody, for opplicotion al the iobsite (lower lefi photo)

Cedar Products Company of San Carlos, California, literally "raises the roof" with a Hyster YT-4O, 4,00o-lb. capacity lift truck, and delivery trucks equipped rvith the Gar Wood elevating bodies. The company sells to builders an average of 23 cars of shakes and shingles monthly and uses profitable handling methods to transport roofing material from ground to roof level.

This efficiency-minded firm stores all shakes and shingles out-of-doors in an unpaved yard which is supplied with cedar products from incoming railway cars. Shakes and shingles are palletized within the car, and the Hyster lift truck removes the pallets to yard storage. Delivery trucks are loaded at the storage area with the Hyster YT-4O, an

Gus Hoover - RYon l-9321

9-4176 - Bob Leishman

Bob Hoover

Stuqr'] Jones

Dick Hoover

2185 Huntinglon Drive, Sqn Mcrrino 9, Colifornio

FROM

BOB BLISS

operator and the delivery truck driver, who secures the high load with ropes.

Upon arrival at the job, the Gar Wood elevating truck bodies lift the load to roof level, allowing the shingles to be unloaded directly onto the roof, saving the cost, time and labor of carrying them up ladders by hand.

The shingles are tied into bundles, four bundles per square and eleven squares per pallet. Squares weigh 180 pounds each. Shakes come in light, medium and heavy r'veights. Heavy shakes are fir'e bundles per square and eight squares per pallet and a square of heavy shakes rveighs 400 to 500 pounds.

Wirh rhe fost-turning lift rrucks, delivery lrucks now cqn be looded in o few minules, whcre old mcfhodr look four mcn o holf-hour each

dwood's Wzqrd!

Whor q Difference the Yeors Mqkel

A "15 Years Ago" item in the Los Angeles Times on December 25 carried this item from Dec.25, I94l:. "In daring daylight raids off the California coast, Japanese submarines disabled two lumber schooners. One man was killed and 33 were rescued from the ship Absaroka, while hundreds along an undisclosed shoreline watched the spectacular whish of two torpedoes through the water. A second lumber schooner, the Dorothy Phillips, rvas also hit as she sailed along the coast close to the Absaroka."

Beover Joins Cooper Wholescrle

Now you can satisfy averry adhesive need with tbe famous Weldwood brand - thanks to our latestIOO% Waterproof, Glue. You can simplify ordering, cut down on inventory-with Weldwood as youi cehtral sourle of adhesive supply. With Weldwood, you get built-in demand... a famous name that's nationally-advertised. Stock up now!

Sidney Beaver, f.or 22 years with E. U. Wheelock, on January 1 joined the staff of W. E. Cooper Wholesale Lumber Co., Los Angeles, in its industrial sales department to handle direct shipments of imported and domestic hardwoods and softwoods. He is well-acquainted in the L. A. lumber trade and brings his years of experience to Cooper's wide accounts.

Cooper Wholesale maintains a distribution yard for Ponderosa pine and cedar and other yard items, and Beaver's sales will be strictly direct-car accounts to the industrial trade not in competition with Cooper's own retail yard accounts. The policy of W. E. Cooper Wholesale Lumber Co. remains sales to legitimate retail dealers and not calls on their dealer customers' own accounts.

WE1DWOOD WAIERPROOF

Tffi ==-o@

nEsoRclNol ctUE - 100% yaterproof. For all wood gluing sub- ject to water or moisture,... boat repairr, fxing fshlng rods, outdoor fumiture, etc. Eary to nlx and apply.

WEIDWOOD CONIACT

GEllENf -Pcnnanently bonds, lnStanuy on contact, any combination of wood, leathcr, papar, cloth. Fast 'hail-less" way to instaU laminates llke_ Micarta; and to put up plywood waus, panets - without nails, clamps or prcssas!

WE1DWOOD Plostic Resfn

GLUE - Fastcst+elllog wood g!ue. Malcq a ioint that's strorgcr tbsr thc wood ltseu. For a water-r$istant bond of grcat sucnSth.

ffit

wElDwooD PnFto-sETo

GLUE - The "all.purpose" white glue -every housebold needs. Ready. to-usb. Fast-set. Bonds paper, wmd, leather, cloth, etc. Now also availt?l;""t3"r.1'"u" easv-to-use plastic

WI]DWOOD tlEXlBtE WOOD-tRlm*-R€al wood veneer in handy rolls, for edging plywood and deporating.

WHIIE llRZ|lE I - For finishing any wood with a woodsy blond, pickled orwlp€dcffcct.

GIEAR flR"ZllE-For fr plywood statn tobf, tamcs wild grain-matce plywood rescmble costlier woods.

tAflNlAG@ - For acc€nting and preservilg full ttatural grai! and color of any wood.

*'3ndmk

Onogn

UNITED STATES PTYWOOD CORPORATION

Wor/d's lorgesl Plywood Orgdnizdrion

Mr. Lumber Deqler:

Producers and Wholesalers ol Western forest Products

DOUGTAS FIR

PONDEROSA PINE

SUGAR PINE

ENGETMANN SPRUCE

REDWOOD

HEMIOCK t PTYWOOD

VI.A

CARGO RAILTRUCK crnd TRAITER

Jock Finnegon

.247 Soulh Beverly Drive Beverly Hills, Cqlifornio

ftlike Wolsh

BRodshqw 2{126

CRestview 63040

THE VOTLSTEDT KERR TUMBER CO.

Hilscrbeck to New Mexico

James R. Hilsabeck has been appointed resident sales representative for United States Plywood Corporation and rvill personally service accounts in New Mexico and the El Paso area of western Texas. Hilsabeck has a thorough background and knowledge in the many products manufactured and distributed by USP. He has worked for many years in the great Southwest, a veteran with U.S. Plywood, and has served an extensive area in Northern California for the past nine years.

Hilsabeck is known to his friends as "Jim" and will be happy to be of any assistance wherever possible, reports Irl Matheny of the Sales Promotion Dept., United States Plywood Corporation, Los Angeles.

llews 0rlefs , ,,

The Blanchard Lumber Co. led ofi the list of suppliers credited in the recent full-page cooperative newspaper advertisement announcing the opening of the swank new Queens Arms Medieval Inn at Encino, Calif.

Some 20 carloads of Malarkey plywoods and about 750 Malarkey doors, all produced in Oregon, were used in construction of Jackson Lake Lodge in Grand Teton National Park, Wyoming, which completed its first season last Fall, built by John D. Rockefeller, Jr., at a cost of $6 million.

Sixteen employes of the Arcadia (California) Lumber Company are presently enrolled in the Retail Lumber Training Institute of the Southern California Retail Lum-

ber Assn. and Los Angeles Hoo-Hoo Club 2. The yard's employes are attending the nearest classes, at Pasadena. The yard's enrollment is the largest from any lumber firm in the San Gabriel Valley, according to Andy Beckstrom, Jr., co-owner of the yard.

Madera, Calif., city police reported Dec. 3 that Neely's Lumber Yard was burglarized, with entry made by prying the lock from the back door. Loot included cash and postage stamps.

George M. Durfee has been appointed manager of the San Francisco sales office of Red Devil Tools, in charge of sales activities in Northern California, Oregon and Washington. The office is located in Mountain View, Calif. Red Devil Tools is currently undertaking an expansion and modernization program.

Penlaaah,

Dorothy Woodtrcad Brown, wife of Hal Brown of the Woodhead Lumber Co., Los Angeles, and long a pillar of the SCRLA, won a much-coveted honor when she was named one of the Women of the Year in the annual Los Angeles Times awards for 1956. Her honor came in the fields of art. Mrs. Brown, at 40, began to search for her creative medium, the newspaper reported, and enrolled as an art stu.dent at UCLA. This was in 1939, the newspaper continued, and up to that time she hacl been a homemaker, the wife of Harold Austin Brown since, as a student at Stanford, she fell in love with Hal and married him before she received her diploma. In her 1l years of painting, Mrs. Brown has mastered her avocation and, in 1956, had a one-man exhibit at La Jolla Art Center and a display of her work at Pasadena Art Galleries. She paints in a redwoodwalled studio upstairs at her home and spends about four days a week teaching two classes at UCLA. "The art students from UCLA rvho occasionally come for morning coffee at the comfortable brick ( ?) house of Dorothy Woodhead Brown in preparation for an early-morning class under her direction on the campus just a few blocks away know they are sharing a rich experience," wrote The Times. "Not only is the coffee delicious but the woman who serves it has a warmth and depth that transfers itself as does the flavor of life to a canvas."

Frank M. Kelly, formerly with Dant & Russell, Los Angeles, has joined the sales staff of Koppers Co., Inc., and rvill cover the SoCal territory.

"Shed a tear for Lumberman Big Bill Jones, who is confined to his couch with the pesky virus," said the f,. A. Examiner recently. "His wife, Bonnie, just flew in from Pittsburg, Calif., where their boat is still moored. Soon as he gets around he's going to bring home the 93-ft. K'Thanga, gone since last August."

(0rries a plywood inventory corefully selected to meel yJlr needs

For the PLYWOOD you need when you need il moke lt yovr hoblf lo -

L. Iil. MARTINEZ GO.

WHOLESAIE LI'MBER

2082 Center Street . Mercqntile Building

BERKEtff, CALIFORMA

SCRTA President Woyne Mullin Addresses SCISA Dec. Meeting

(Continued from Page 15) each instance rvhere there has been a failure of wood, the fault has not been with the wood, but with the man who manufactured it and surely with the man who sold it, or allowed it to be sold to the customer. When a poor product is put on the market, it takes a long time to restore public confidence. We must never allow misrepresentation of performance, or quality, just for the sake of immediate profit. This is short-sightedness. We are bound to lose in the end if we do. We must be aware of this danger.

"As for the future of this industry, I have no fear.- It is bright if we ourselves are bright. In this plea for enthusiasm and integrity, our respective associations have an important job to do, so that the future of lumber is assured.

" (2) The Market for Seasoned Lumber is growing. The large producers of fir and reclwood realize the necessitv of putting integrity into the 1>roducts they manufacture. We retailers are being educated, too-partly because of the failures of some of the lumber products lve have sold. There will always be the dealer who is after the quick profit-but the lumberman who is here to stay is not going to shortchange his customer. The days of 'let the buyer beware' in modern merchandising are over. Perhaps at times even the better distributors will sell green lumber u,here dry is required, but they will do it only after giving the customer all the facts-allowing him to make the decision.

"The progress toward this has been slou'. It started manv

l, W;ll;onr Bo"le Co*pana

Importers and BrokersJAPANESE

ADams 1-4SAl

PLY\TOOD & LUMBER O 2o4 East 32nd Street O Los Angeles L1", Califtmia

years ago, but was interrupted by the depression and again by World War II, when materials were short and we made the best of it. But now that we are back to normal-just as surely as we must have enthusiasm and integrity to insure the future of our lumber business-we must amplify these same two ingredients by giving the customer full

nSrSTElrr ENFORlnOhCE

Phoner

CApitol 2-1934

Teletype:

PD.3E5

tlR o CEDAR HEmIOCK nf DWOOD SPRUCE. IDAHOT SUGAR AND PONDEROSA PINI

We Solicit Your lnqdries lor Wolnanized anrl Creosoled Lurbcr, Tinbers, Poles anrl Pilirg

@@]FBG

knowledge of our own experience-sell him only those produ,cts we ourselves would buy. The biggest and most successful companies follow these practices in related businesses. The same is true of our own industry-we who are smaller must follow their lead if we are to be permanent.

"The tide is flowing in this direction, and we can be confident knowing seasoned lumber is a good product-and therefore the market for it in Southern California will steadily increase during the years ahead.

"(3) Objectives-SCRlA. There are four organizations in Southern California whose sole purpose is the welfare of our lumber industry: your association, the Hoo-Hoo, the Hoo-Hoo-Ettes, and the Southern California Retail Lumber Association. The first three have specialized fields and the latter has as its objectives anything that will better the conditions of the retail lumber business locally and nationally.

"We have 25,M0 lumberyards in the United States. To improve our indstry-to improve our product-we must have cooperation. We cannot be knifing each other, for without profit we cannot pay adequate salaries and we cannot reinvest funds in capital improvements. Therefore, for 25,000 good reasons we have in Washington D.C. a trade association, the National Retail Lumber Dealers Association. Automatically the National has as members every lumberman in the United States belonging to an affiliated local association. The National Association is the watchdog for the industry in Washington and we have great need for one there. It gathers information and passes it on to local groups.

In Southern California, our Association is about 70 years old, although it has gone under several names and has been allowed to lapse for short periods. Right now we have a membership of 275 yards and some 104 associate members who are suppliers to those yards. We distribute %/o ol the lumber in this area, and with,out our association life would be much more unpleasant from a business stand-

Doug. Fir Redwood Sugor Pine Ponderoso Pine

Fir Plywood Cedor Shqkes Joponese Plywood Philippine Mohogony

Al4n/te/, Ealrd 7a@/?" .eoa/pl Wiil4eltf \elaq 4oz

GATLEHER HARDWOOD CO. WHOTEliAtE Flooring ond Lumber

point. We have 22 directors elected anntlally from the various districts. Representation is mainly from small yards, and even though the large yards bear the greatest cost, there is absolutely no dictatorship-the president and the directors run the association. We have about 15 committees with about 75 men serving. These committees deal with any problem relevant to lumber.

"We have a paid executive vice-president and two field men and an office force of four women and one man. The field men call on the yards and help arrang.e area meetings. This month lumbermen in five locations are holding meetings at which they learn to cooperate and better understand each, other in an effort to solve their mutual problems. One field man is working solely on the acceptance of lumberits uses and the new grade names.

"Our whole purpose is to create an atmosphere of cooperation and not competition among the members. To accomplish this, we have a budget of $68,000 a year. We offer Workmens Compensation Insurance in group form, by which most of the members normally save many times their annual membership fee.

"We want our lumber industry to be honest and forthright. We want to believe in our products. We want no accusation of short-changing in our industry. These objectives we can accomplish by working together. your group and mine supplement one another and we should support each other. Our objectives may be material, but they are steeped in principle, too. The material gains may be forgotten as the years go by, but those men whose principles are above reproach will be respected and long re-

Phones: PL 2-3796 TH 0183

membered in this industry of ours. So, together we can do much-alone very little-we need one another (1) to insure our future, (2) to create a market for better lumber (kiln dried, of course) and (3) to give force to our Associations so they may accomplish their objectives.

"Thank you for inviting me to be with you tonight. have learned much from your exchange of information and have enioved it."

The SCLSA sincerely thanked Wayne Mullin for his notable talk and giving up his free time to address the seasoners. In later enclosing a copy of Mullin's entire speech with the SCLSA's December 26 bulletin to all members, Inglis wrote, "We wish to thank Mr. Mullin for his time in coming to us with, this very wonderful talk. We are

AI.,BERT A. KEIJIJEY Ulnleula Aunrlton

REDwooDDoucrtb FrRRED cEDAn SHINGLESPoNDERoSA & sucAR PINE

A Medlord Gorporation Representative

2125 SANICT CIArC AVENUE AI.AMEDA, CAI'IFORNIA P' O' BO:x 240 Telephone Lakehurst %27il

indeed grateful for these r,vords of rvisdom. A copy of Mr' Mullin's talk is attached for each member to read and re-read."

It was also announced at the December 6 meeting that Mr. Mullin, as president of the SCRLA, had invited two of the SCI-SA members to put on a panel discussion and ques-

for the BEST in TOUVER DOORS and SHUTTERS

Manufacturer of QUALITY Louver Doors, Shutters and Inserts in Various Species of Imported and-Domestic HARDST/-OODS and SOFT\7OODS

Available in Standard and

tion-and-answer period at the SCRLA's January meeting of active and associate members. In the discussion following the dealers' invitation, President Herb Geisenheyner, of Coast Kiln Company, and Secretary Bob Inglis, of Associated Molding Co., were named to present the seasoning panel to the dealers this month.

Next on the agenda was a general discussion about a subject for the SCLSA's panel at the May confernce in Oregon. President Herb appointed this committee to submit a subject to the association : Cort Mason, chairman ; Charlie Beckman, Charlie I-akeman, Earl Simon and Harland Walters.

The meeting finished up with a lively discussion on a question from Jim Sullivan of the Sullivan Hardr,t'ood Co., San Diego, on what damage is there to kiln-dried stock from rain, and what can the seasoning association do t<l help the retailer solve his problems in this connection ?

The meeting was adjourned at 1O:30 p'm. and February 7 was set for the date of the next regular meeting.

Attending the December 6 session were Cort Mason, Steve Rennie, Downey Kiln & Milling Co.; Charles Beckman, Beckman Lumber Service; John Kurzhals, Sun Lumber Co. ; Frank Keuski, Associated Molding Co.; Harold Cole, Bohnhoff Lumber Co.; Wayne Gardner, Russ Swift, Tropical & Western Lumber Co.; James W. Sullivan, Sullivan Lumber Co.; Charles Lakeman, E. J. Stanton & Son ; Harland Walters, Penberthy Lumber Co.; Earl Simon, Simmons Mill & Lumber Co.; Jess Moody, Art Furcron, Consolidated Lumber Co., and the above-mentioned officers and guests.

Moilin-Senour Nomes Andrews

Appointment of Thomas S. Andrervs to the nervly created position of director of marketing for the Martin-Senour Paint Company, Chicago, was announced by William M. Stuart, president. He will supervise the firm's advertising, merchandising, public relations and marketing analysis.

Decioions fhot Affect Your Tqx Return

(Continued from Page 4) or professional factors that force the selection and maintenance of a non-corporate form of organization, but depending on the earnings of the business and the amount of those earnings yoll may need to withdraw, there are certain tax advantages to be gainecl by incorporating a new or expanding company.

Since proprietorship in.come is taxed at individual rates, which range anywhere from 20/o to 9l/c, and corporation earnings are taxed at corporate rate of 30/o on the first $25,000 earned during the year and 52/o on the excess, it might appear that if you have relatively low income the proprietorship-partnership rates are lower. Ifowever, yotr must also consider that the corporate tax carries u'ith it the privilege of deducting a reasonable salary paid to an employee-owner.

The employee-owner has to pay a personal tax on his salary, of course, but if he were not incorporated, he would have to pay a personal tax on all the money earned by the business.

If the retained earnings of the company are taxed at a corporate rate rvhich is lolver than what the personal tax rate would be, the employee-owner would benefit by having additional funds available in the corporation for expansion purposes. These funds may be accumulated in a corporation up to $60,000 r,vithout further tax penalties, and even higher if the corporation can prove a need for them.

These advantages-while they may cut your currenr rax bill and increase working capital for expansion needscan be lost if you have jumped into a corporation rvithout

first revierving your own long-range cash requirements. If you are continually forced to withdraw money from the corporate earnings to pay personal expenses, you will have to withdrau' these funds in the form o{ dividends. That means the corporation will have to pay tax on the earnings you are withdrawing as dividends, and you will have to pay on the dividends received.

The "double tax" on earnings and dividends can nullify any tax advantage from incorporation when earnings must be withdrawn immediately as dividends. Many businessmen seek professional advice about taxes and save tax dollars by realizing that business decisions made in the fall affect the amount of tax you must pay in the spring. Practice year-around tax thinking, and consult a certified public accountant when you are in doubt as to the tax effect of even the most routine business decision.

TWIN HARBORS I,UMBER GOMPANY

Monufqcturers ond

525 Boord of frode Bldg. PORTLAND 4, OREGON

Phone GApitcl 8-4142

fiIENLO PARK

Bob ftlocfie, Jim Rossmqn

1618 El Camino Reol

DAvenport 4-2525

ENT. l-0036 from Boy Areo & Son Jose

Obltuadcs

Roymond C. Jones

Aberdeen, Wqshington

Distributors of Wesl Coost Forest Products

451 South G Street Arcctq, Golifornio

VAndyke 2-2971

tOS ANGETES T5

C. P. Henry & Co. - - Colifornio Representolives - - 714W. Olympic Blvd. Rlchmond 9-6524

Rlchmond 9-6525

Chorlie Kendoll

{aymond C. Jones, 79, retired o'ivner-president of the Rosemead Lumber Co. in the Los Angeles suburb, died late in December at his home, 11244 Gladwin St. Funeral services and burial were in Forest Larvn Memorial Park.

Charles Eber Kendall,86, one of the best-known a.tt be.tliked Southern California lumbermen, died January 2 alter a short illness. He was born in 1870 and entered the wholesale business in Los Angeles in i905, maintaining the same offices in the Petroleum-Security Building there for 31 years. He was active in rvholesale lumber sales until the last few rveeks of his life and \,vas a lively and familiar figure, despite his age, at the retail dealers' convention last

April. Although he rvas ill at the time, Charlie Kendall insisted on his regular Season's Greetings advertisement to his friends and customers appearing in the recent December 1 Christmas annual of this magazine, saying that he would be back at work in a short time. He leaves his wife of a few months, Dorothy; of the home at 432 S. Curson Ave. Inurn.ment was in Hollywood Memorial Park Cemetery'

Mqx L. Smith

Max L. Smith, who had been associated with the E. K. Wood Lumber Company for more than 40 years, was killed in an automobile accident December 12. "His untimely death will be a great loss to his many friends and business associates," said Warren B. Wood, president.

ln Memoriom

Carl M. Payne, who was with the Carl W. Baugh Wholesale Lumber firm in Los Angeles the past few months, was

IMPORTERS OF HARDWOOD PLYWOOD & HARDBOARD ffirf lDlnnrn,u*&a#&.Hffilfm$

579 HOWARD ST. sAN FRANCISCO

missing and is presumed drowned while boating on the Salton Sea near Desert Shores over the recent holidays. The Glendale man's boat was found running wild on the inland sea December 30 under its own power. He had been duck hunting in the area since Christmas and his gear and car were found there. His wife said payne was an excellent swimmer. A search for the body was rnade by boat and Navy helicopter Samuel L. Riskin, 68, Los Angeles furniture manufacturer, died January 2 after long illness

. . . Edward S. Morris, 79, Los Angeles fumiture manufacturer, died December 24 after a brief illness

.Lawrence T. Hammersley, 77, owner of hardware stores in Covina, Baldwin Park, El Monte, Whittier and La puente, died there and was buried December 29. He was trvice president of the Southern California Hardware Assn. and active in Covina and La Puente Rotary Funeral services for Edward A. Marty, 92, longtime building contractor in Orange before moving to Costa Mesa in 1946, were conducted December 29 Charles Eugene Thorson, 47, proininent Los Angeles real estate broker and home builder, died December 26 after a 3-week illness. The son of Realtor Ivan A. Thorson, he was the broker in the recent purchase of the Emery ranch at Buena Park for a proposed $40 million luxury residential development.

Costa Mesa, Calif.-Maps for a 637-home subdivision on Gisler avenue west of Harbor boulevard were approved by the County Planning Commission. The tract is in the bean and sugarbeet farming areas.

14294

Ingrom in fop Steqmship Berrh

Chas. H. Ingram was elected president of the Weyerhaeuser Steamship Company last month at a special meeting of the company's board. Donald Watson continues as vice-president and general manager. Ingram fills the vacancy created by the death December 8 of J. p. Weyer_ haeuser, Jr., who headed both the Weyerhaeuser Steamship Company and the Weyerhaeuser Timber Company. Ingram rvas elected executive vice-president of the timber company December 11.

The Weyerhaeuser Steamship Company is a wholly owned. subsidiary of the timber company. Its vessels carry lumber from Pacific Northwest ports to the Atlantic Seaboard and transport general cargo westbound.

Jor Tnnnr-UnouslrE lunrrn

Wholesole qnd Commission

I represenf Angelus Hordwood lumber Co. for oll IilIPORTED ond DOMESTIC llsrdwoods - Cqr Loads, [C[ or Sfopover cars for porticl unlooding.

I Represenr KLA|IATH BASIN P|NE mtL[S CO., who fsrnish the best goft Text. pine ond OG Intond Fir to be hqd in ihe USA todcy. Also Bote Lumber Go., monufcrcturers of good Old.Growth D.F. Industrist CTEARS qnd olso Full-Sown. Also CASCADIAN Lumber Mills-ond mqny others.

Ofr. 6700 S. Alomedo - L.A. | - ph. Ludlow t-O778

CALIFOR,NIA BUILDING PER.'UTITS FOR NOVETYTBER.

ARIZONA BUITDING PER,MITS

a

3-3221 O

ment was finished last month, with Geo. Rodecker and Bob Pierce winning their respective flights. The second six months tournament starts at Hacienda. I say, Harry Whittaker and George Gartz, how about ferver and shorter speeches and more gin rummy !

I{acienda on Thursday, January 24,-br\ng your rubbers.-H. M. Alling.

FNMA Chonges Price

Action taken last month by the Federal National Mortgage Association increased, effective immediately, the price it will pay for FHA insured section 8O3 Armed Services Housing mortgages, also known as Capehart Housing mortgages, purchased by FNMA under one of its Special Assistance programs.

THT

Wind Wins 367fh TIT

The 367th Terrible Twenty Tournament rvas held at ()akmont Country Club, December 7, with Vern Fluck as host. It was a sunny day but cold ancl windy, and the scores indicated as much. There u'ere only seven in the net ZO's. Bob Falconer, 83-10-73, came in first and Frank King, 85-10-75, came in second.

of Los Angeles

P.O. Box 126, Yernon Bronch los Angeles 58, Cqllfornia

SASH AND DOORS

INSUTATION BOARDMASONITE PRODUCTS

PTYWOOD lUdfow 8-2141

TELEGRAPH RD., Los ANGEtEs 22, cALtF.

RAvmOno

Rcte-Poeition wcrnted $2.00 per column inch

All others, $3.00 per column inch

Closing dqtes lor copy, Sth and 20th

WANT ADS

DEALERS AND SALESMEN WANTED to handle PERMAWOOD and PENTAWOOD. Establishe-d (12 ii"tij tittes of 5% PENTA Wood Preservatives. Well and favorilii fu"o"'n amdng architectg, builders- an-d users. CSmplete^line ol'5o/o Penla read!-to-use soiutions and also Penta Stains' Good orofit margin. Write or phone: .

ASMIRALTY TfiANUTICTURING COMPANY

2530-18th Street, San Francisco 1O California; UNderhill 1-4441

WANTED: LUMBER SALES EXECUTIVE

Established lumber company in the growing Southwest must replace .*iti"e too executive. Preient muld-million dollar business in line yards ind'wholesale field ready for expansion. If you are between 38 and 50, have lumber wholesale and management experGnce, rrere is gitt-eale opportunity. Excellent salary and bonus. Stock particiiation-possi6le. Send resume of experience, education and earnings. CONFIDENTIAL.

Address Box C-2587' Ca'lifornia Lumber Merchant

108 W. 6'th St., Room 508, Los Angeles 14' Calif.

TOP SALESMEN WANTED

We want the best Industrial Lumber and Plywood salesmen available, We ofier you a chance to sell the most profitable Hardwood Lumber, Solid Furniture Dimension, and cut-to-size Harclwoocl Plywooil to the furniture and cabinet ,and specialty manufacturers. Alio have Marine and Aircraft plywood. Can earn $12'000 this year.

Address Box C-2591, eatfornia Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

WANTED: ASSISTANT MANAGERS & SALESMEN

Age 25-35, by fast-growing organization in Sq Joaquin-Valley; off:ering miny opporiunities for advancement. Medical and retirement plans available.

Box 731

UNITED LUMBER YARDS I Modesto, Calif.

SALESMAN WANTED

Well-established Plywood Distributor needs a hig}-type salesman with experience in -So. Calif' area. Write giving background, age and salary expected.

Address Box C-2589, California Lumber Merchant 108 W. fth St., Room 508, Los Angeles 14, Calif.

ACTIVE ASSOCIATE(S) WANTED

Wel'l-established WHOLESALE MILL REPRESENTATMS AND BROKERS of HARDWOOD PLYWOOD AND LUMBER specialties need additional capital .and salesmen. Investment increments of $5000 or more and full-time should provide income over $15,000 this year to qudified men. If you can sell, we can train. I

Addiess Box C-2590, California Lumber Merchant

lOE W. 6th St., Room 508, Los Angeles 14, Calif'

SITUATION WANTED

Six years' Los Angeles experience in rnajor Plywood Distrib-utor

Sales-. Excellent Tride Relations and references. Interested in Millproduct representation or position vrith distributor ofrering managerial opportunities

Address Box C-2588, California Lumbcr Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

POSITION WANTED

Office man, capable, experienced. A bit on the older side, but has plenty of XNOW HOW for any inside job. Retail yagd or-whole3ale bfrce. Order desk, estimator, telephone sales, etc. Do -not drive, require place in 'L.A. convenienf to public transportation. Available now.

Address Box C-2576, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14' Calif.

Nonrcs of Advcrtircrr in thir Dcpartmcnr uring o blind oddrsr connot bc divulgcd' All inquiricr ond rcplior rhould be oddrersod lo kcy rhown in lhc advcdircnrnl

TO: Lumberyards-Sash & Door Dealers in Los Angeles and Surrounding AreasLUMBER SALESMAN WANTS

TO MEET FIRM: that needs his wide and varied experience; that sells lumber, plywood and mouldings and would like to sell more of it.

Address Box C-2586, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

WORK WANTED IN HOME

by long-time lumberman and Hoo-Hoo member. Have lately been confined to home, presently unable to go out to work, but can do blueprint takeoff; lumber listing, figuring in all lines of cabinet, sash and door, millwork, etc., etc., etc.

Please Phone: Pleasant 6-3778 and see if we can't help you with that efficient help-shortage problem.

CALIFORNIA LUMBER YARDS FOR SALE

We have several Southern California lumber yards and two in the southern San Joaquin Valley. NOW is the Time to Buy!

TWOHY LUMBER CO.

714 W. Olympic Blvd,, Los Angeles 15, Rlchmond 9-8746

NEVADA RETAIL YARD FOR SALE

For sale at cost of inventory & equipment, approx. $35,000, a retail lumber yard and gene,ral building supplies. Locatcd in one of the fastest-going areat in Nevada. Doing approx. $200,0q). Owner will carry land and buildings on ten-year contract or lease.

P. O. Box 661, Fallon, Nevada FOR

SALE

Lumber yard with re-manufacturing plant and with or without 60M Steam Drv Kiln. Remanufacturing plant has #408 Woods Matcher 6xl5 with-Double Profile, BB Side-Fl-eads and several pattern Heads. 54" Resaw-tilting Feed Rolls. Self-Feed Ripsaw. Cut-Ofr Saw. Grinding & Filin? equipment. #150 Hyster-Fork-lift. TERMS. Will sell or lease land,

1027 Terminal W'ay, San Carlos, Calif.; Phone: Lytell 3-7881

FOR SALE-US.ED LIFT TRUCKS

Reconditioned late model E-ton capacity Gerlinger; like new. 90-day warranty.

BURNABY and WILLIAMS

Van Nuys, Calif. 61012 sepulveda Blvd' srate 5-6561

sAvE! FORK-L|FT BARGAINS SAVE!

8E Or.cortnb on lUcw 5urPlos Pests lq All ll,okcs and l'irc,dcls ol lorktllr. Ured Good, Retonditioned or Rebuih & Gfd. 2,OOO-I5,OOO lb. cop. Hy3tcr l5O ' f5,000-lb. Cqpocifyr rcbuilt ond guotqnl@d Hvtlar 75 , ' 7,500-lb. Copcclfv; tocondilioncd Clork 6,000-lb. Copocitvi rcbuilt qnd guorqnlcd Clqrk 3.000 ond 4,000.1b. Copocllv, tcconditioned

Towmolor tT55 6,000-lb' Cqpqcitv; tcbuilt qnd guqronlccd

ROSS l9 HT 6,000-lb. Gop., rebuilt ond guor. $2'950

Porl; for CctcrpillorInternslioncl - I'e lournequ lcroin - BuckcycEuclidNorfhwGsletc.

17 CFm Port. Co|nprc$or9, Rebuilr .........-..--...--.-.....$375

JOSDPH

C

HOH.YDALE, CAUf. METCATF 0.3105

A R,GO

FOR

Late model Lumber Carrier--.excellent running condition. 66" Blocks, can take 56" Blocks. TERMS.

1027 Terminal Way, San Carlos, Calif.; Phone: Lytell 3-7881

B UY-SELL-REPAIR-S ERVICE

Fork Lifts and Straddle Trucks. Complete shop and fielil service. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

1115 North Alamcda Street, Compton, Cdif.

Phones: NEwmark lA%9, NEvada 6-4805

KILN STTCKS FOR SALE

Two cars of 25/32 x l/s52" Ilardwood, f,or 6/qc each delivered in California, Oregon and Washington points.

GAIENNIE WHOLESALE LUMBER. INC.

P. O. Box 1774 Shreveport, Louisiana

Everyone Reqds These Poges-Just like You

Colifornicr Lumber tYlERCHANl -lZ;E

All Your Wonts Here

NEW $AtE$ IDEA$ o o .

Remodeling his office to add space for a slide-viewing room for customers has proved so successful for a Springfield, Oregon, lumber dealer that he has increased his sales of fir plywood and other building materials enough to pay for the room several times over.

The dealer is J. E. Kuykendall, owner of the Square Deal Lumber Co. in Springfield. The slide-viewing room, which Kuykendall calls a "highly successful sales idea," was installed a year ago and has a slide projector, screen, and chairs for customers. The room also has a small librarv of do-it-vourself books and house blueprints.

Kuykendall says, "It is difficult for a customer to visualize what roofing, siding, garage doors or paint will look like on his house if he only has a sample to look at. f have found that if you can get the customer to look at a color slide in our slide-viewing room he

Coll YUkon 2-0945 orTcl 5F 530

LABOR CONTRACTORS

Experienced LUMBER HANDLERS available for "Part-Time Work" at your yard, compound or railroad spur. Hourly rate or contract basis. Sorting for grader, unloading, sticking, shed & yard stacking, helpers, load building, clean-up men. Contract complete yard operations. Est. 1943.

CRANE & CO. 5143 Alhambra Avenue CApitol ?-8143 Los Angeles 32, Calii.

TUMBER DEATER BOOSTS SATES BY ADDING STIDE-VIEWING R,OOM

sees a completed job and you have a much better chance of making a sale.

"Besides," says the dealer, "it's much easier to talk to a customer in a relatively quiet place where there aren't so many distractions."

Kuykendall keeps samples of various kinds of fir plywood specialties, such as Texture One-Eleven and overlaid fir plywood, on hand in the room to shorv customers. He reports that the colored slides have been especially helpful in selling Texture One-Eleven, the vertical grooved fir plywood siding which is finding wide acceptance in many parts of the country.

According to Kuykendall, Square Deal Lumber now sells more fir plywood and lumber than any other lumberyard in their county. He took many of the slides himself, and obtained others from building products manufacturers .and lumber and plywood companies.

GOSSllll-HARDtllG tUmBER CO.

Boyd Lumber Co. Opens ol New Sire in Uplond, Golif.

Upland, Calif.-The Boyd Lumber Company, formerly of Alltambra, opened January 2 on its new lo/z-acre mill site here at 1400 E. Arrou,, Highway. A press conference and reception rvas hosted by company officials last month, after which Bob Marriott, general manager, conducted visitors through tlie facility.

The complete lumber mill rvill inclgde a cyclone sawdust burner designed to be smokeless. Another feature is a black-topped parking area for 5O cars. Besides a complete line of lumber, the yard will offer builders' hardware, tools, paints and other construction equipment, and will employ 20 rvorkers.

Charles F. Jenkins, one of the owners of the vard. told the visitors the mill was established

TI,IARCH OF DIII,IES

here because of the central location and accessibility to major highways and railroads. The Alhambra yard is to be closed February 1 and the entire operation mo\red to the ner,t' site here, where it is expected to be modern for the next 25 years.

Reed Heqds L.A. Home Show

Donald S. Reed, partner of the building construction firm of Stanton Reed, Alhambra, Calif., has been elected president of the 1957 Construction Industries Exposition and I-os Angeles Home Show.

Horry Selling Joins froicn

Harry Selling, until recently u,'ith the Clough Lumber Co. for several years, is now working for Paul Campbell at the Trojan Lumber Co., Burbank, Calif.

*Ady.rllrlng oppccr

Edwordr Lmber oDd ntg. Co. ,-......--..,----- I

Emrco Plyrod .........----*

AtkiB, |(.oll t Co.

Atfqr Lumber Co.

Allor Plywood Corp.

Avrom lcnber Co. -..-.-..-----.---,................-.-. *

Bock Co., J, Willim -..---........-,-...,.-.--...---54

Bough. Cql W. -....-.-......-,--.....-..-..-..--..-..-.rt

lqler & Co., J. H. .........-.-....-.'...-....-.-....-37

Bchr, Joreph t Sonr, lnc. -...--............-.--..--62

Bendcr Lumber 5oler, Eorle D. --.-.--.-.--,---34

Bennett 2-Woy Pooel sqw --------,.-..-.....----..*

B6ton Cmpmy, The ---.----..--...-..-..-....-.--..--59

Blirr A Gotst lumber Co. ..----...--....-..-...--49

llue Diomond Colporotion ---------.---..---..----44

Bohnhoff Lmber Co. -.----.----.-..,----..--.----..--.-*

Bonncll-Word & Knopp ....-----.-,---.-..---.---...-,:l

DonninglorLuniber Co. -...-..-.......-.-....----..--'i

Drown & Co,, Cloy ----.-..---........-.-..,.-.-.......-*

Bruce Co., E. t. -.--------..-...--...........--......--*

Brurh lndrctriql fumber Co. --,--------.,,..-.--.-35

Cql Ditt.ibuling Co. --,.--.....-..-...-.....-....-..--'i

Cql-Pqclfic lumber Co. .-........--..--......-.----.-58

Cql-Pqclf,c Redwood 5qler, Inc. -----,-.-...--.. 5

Colqvcrc Cenont Co. ..-..-..--.,-- l7

Colifornio Door Co. of l. A. ---.--....--.....---61

Colifornlo Lmber 5qle: ..-........-....--..-..-..-.60

Coliforniq Pqnel qnd Veneer Co. ......-..-.-.-I4

Colif. 9ugor E Wcrt. Pine Agency ,.-.....-...32

Corlow Co. .-,-,-.----,--....-:i

Cqrr & Co., t. J. -...---....-..-.......--.--...-.O.F.C.

Coccqde Pocific Lumbcr Co. -.------.---.---.-54

Ceco 5feel Product. Corp. .....-.---------.-..--.--*

Celotex Cotporlion, lhe .----...--.-.-.--.,,-..,-... *

Cheney Iumber Co. ....-...-.,....-.---..-,,-......-*

Chickmougo Cedqr Co., In<. --..----..,-.-------42

Chico lloulding Co. ....--.,.......-........-......,--55

Chriclenron lumber Co. -----...-.---..-.-------.-,. *

Cloy Lumber Cmpony ..-.---..-..........-........-'l

Coqrt Kiln Compony,--.-.---.----,,..,.,,-.---.,-..-*

Con:olidoled Iumber Co. ----.-.,...---------,--.,*

Coniinentql Lumber 3qler --.-...--.-,---.--...-...-'t

Cooper Wholesole Lumber Co., W. E. ..-.--41

Cordr Lunber Co. ---...-.....,--.,,-.,-.---.....----.....29

Dohon A Co.. R. W. ........-.....-.-....,.....-,--.-,45

Dor{ & RullGll, Inc.,-..-,-.----.--.--....---------,- l.

Doum & Sfoft, W. H, ......-.-..-.........-..-....--...41

Dovid:on Div.-Atlos Plywood Corp. ---.---.I2

Del Volle, Kohmon & Co. ---.-,-.,.--..------..--.. *

Dolco llonufccfurinq Co. .-,--,-.........,,-,--.-.. *

Dollor Co., The Robert

Plywood

.......-..22

E$lcy ond Son, D. C. ..---.---.-----.-......-..---- |

Eurqko Redwod Co. -.....-.-.----...-.-.-..----..-.-.'l

Erchonge Somlllr 5ols Co. -..-...----....-..-- a

Fqirhunl twbcr Co. of Colifornlo.--...-.--:l

Fern Trucking Co. --...-....--.--.-.-...--......-.---.-.58

Firk & I$q:on ---------...-..*

Founloin lumber Co., Ed ..--------.,.-..-.-....*

Forerl Fiber Productr Co. -,.-..-.-,-..--...-.----.*

Frecmon & Co., Stephen G..---.-.--:-.......-..*

F.y loonng Co., Lloyd A. ------------..-.....-.6-7

Gollsher Hordwood Co. --......-...-.-........-.--...55

Gm€rtlon & Green Lumber Co......-..-.--.- I

GeorgiePociic Corp. .-.---.-....--,---.--..---..---..*

Gerlinger Cqrrier Co. --...-.....-....---..-..-...---.'l

Globe lnll. of Calil., lnc. .-......,.--.,...-....--26

Goldsn Gole Lmbcr Co. ......----.----.--..--..,. I

Gorrlin-Hording Lmbcr Co. .-...-........-.-....-64

Crcol Bqy Lumber Scles .--.--..--.-,-,.------...-.*

Holey Bror.

.....---.-.........._.-.._.....____-

Holl Co1 Jqmet L. -.---,-.--.-..--.----.------.....,--'l

Hollinon llakin Lmbar Co. ,.--...--,---.---... *

Hollmql lhbe. & Plywood Co. .--..--..--..*

Hqmnond-Colif. Redwood Co. ..-----.--.-O.B.C.

Horbor Plywood Corp. -------.--....-...----.-----.---'3

Horri: Iumbcr Co., L. E. -.---.-.....---.-.--.-....59

Heorin, F. l. Lumber ...-.-...-..-,...--.-...-....--- |

Hedlund lumbcr 5oler, Inc. ..-.....-..-..-.---.-*

Helmr-Brown Lumbcr Co. ------..--..-....-..-.-.-..*

Heron Lunbcr Compony -----.---.....------------.---63

Higgin: Lumber Co., J. E..--.......-------------*

Hill t ilorton, In(. ...--.....-,,,.-.-....-...--......23

HobS! Wqll Lmber Co. ---.--.-......-.-...--..--.-43

Hoqqn Wholerole 81d9. t{dreriqlt Co. ----.- t

Hollow Tree Redwood Co. -----,---,-.-,...-..-.-..- 't

Holmer Eurekq Lumber €o. -.,.-.........--------.- 't

Holme Lsmber Co., Fred C.,-----....-.......--20

Hmolole Conpony --...-.-.-----.-.----,--.....-."..--'l'

Hoover Co., A. t. ...........-....-......-.-.-.---------48

Hufi [umbcr Co. -...--..........--.--....--...-.--------'l

Hyrt€r Compqny

lndu.lriol Lumber --------.--.--....,-----....-..-...-..-.53

lnlond lumbcr Co. -,-.....-......-,.,,,..-...-.-------2O

Inlernotionol Lumber t Plywood Co., ltrc. 47

Jolly Giont Lumber Co. -.-.-.-,------..,.-..-..-...63

Johnr-llonville Corporqtlon .--.,------.,....--.-*

Jonei Mq(hinery Coro., Fronk E. -.----.-.--*

Jordon Sosh & Door €o., F. [. -,---,,....-..---, *

Xelley, Albed A. ..,.--.........-.......--.........-....-56 (oehl & Son, John W. ..........-.......--........-*

in olfrnclr ltlwt

Lerrelf Lumber Co. ---.-----..--.-....--.--....-.....--46

Long-Bell Lumber Co.

loop Lumber a Mill Co. ..--.--...--.--....--'-'...*

t6-Col tmber Co. ---,---......--.-.-.-----,....---.-*

Lo Angcler Lcmber, Inc. .-....--.-.-........-,...' I Lumber Sqler Co. .-.-.------.--...-...-.--.-,.-,-...--. *

Itlqc8eolh Hqrdwood €mpony .-----..,--.-,.. I IrlocDoqld Co., L. W. ...,-.-....-..-.--.........,.* Alopfe 8ror, ..-......-.-...... *

,|lq]quorl-Wolfe Lumbcr Co. ----...--.----.-57

,|lcrrh Wqll Prodoct!, lnc. -...--....-..-----,-...i

llortin Bror. Cnti. t tbi, Prod, Corp. ---... r llorlin Plywood Co. --...........-.------...-......*

,|tqtiner Co., t. W, .-...-....-.-.-...--------..-.-...53

lioon Supplier, In<. .-----------.....-...------.---*

,iqtonilc Corpo.otion ..---,---.-.-..-.....-.---.----. I

llcGloud lumber Co. ....--...-....,,....,,.......,....35

lleis Lmber Co., Hcrb .-........--....---------...-- lt

llengel Co.. The ..-.-..---..-,---..-----....-.......-..-.*

Mlddleton Lumber Co., Bob --......---.--,-,--. *

lllddleton Lmber Solcr, D. f. ,,,..--.-.,.--,,-,55

Itloore Dry Xiln Co. -.......-...-----.--..-,-.,--..,,- |

,$ount Whitney Iumblr Co. ..-....---.-,-..,,-- -.. I

Nqtl,-Anc;i(on Whbe. Lmbr. A$n. --,...,... '|

Neimon-Reed Lmber Co. ----.-.-..--......---.---35

New, Horold A, ---------.-.,,...-----..,----.-....------*

Nryquirf, Jmer W. ....--...------.--......-,--...... rt

Olren Compony, T, E. --..-..------..-..-...........62

Orgood, Robert 5. ---.--.-.-...-,...---.--.-...-........ :|

Orlrom Lumbcr Co. ---..-.--...-..,--..-..-..,....--.-. *

Oxford Lumber Co., Rex .-..-.-----.-...-.----,,,-.*

Pqcifi( Cement & Aggregote3, Inc. ..------..--53

Pal0c Fir Soler ..-...-...--.-.....-..---.-.-...------.,-*

Pqcln( Forerl Produ<fr, In<. -.--...--...--.---.--*

Pqciic Lunber Co., The .........--.-....-.-..--.--*

Pocific Lumber Deolen 9upply, Inc. ..-...-*

Pqcific Wire Produch Co. .......-----...-.-.-...--. *

Pocifc Wood Produclr Co. ...,----.,..........-.lt

Poul Eunyo tumber Co, ..........................27

Peerlsr Lumber Co. ..--.---.---.-----------.-.--.----.. *

Penberthy Iumber Co. ---..--........-.-,..-.-..-.-..*

Phillip: Lumber Co., G. C. .....-.-..--.-.-.-.-..*

Phippr Co., The .-..-.---.---...

Pruden Produclr Co. ------.. 38

Ricci & Krure lumber €o. -,.,........,-.,,-.,-...--55

nobert3 Lunber Co., Fritz ---.-.-...--------.--.---. t lockport Redwood Co. .....-.-..-.....-.--.-.-.-...... * Roddircroft, In<. .--..----.---....-.....-...-.--..-.-------19

Roy Forett Produ<lr Co, Sqn Rofqel Lumber Co. .----.---.-.----------..--.---

*

-----,.--..-...---..----.-..--.-.--.-------*

*

BUYER'S GUTDE

StrSII_DOONS-MILLWORK-SCNEENS PLYWOOD_BUILDING MAERIAIS

Co.. ......D4 6-64{2

Pcciffc Lunber Declers Supply Co....ZEnlth 1156

Pacitic Wood Products Co.. ..Mf,diroa 6-7585

Raqal Door Compsny. CUnb.rlmd t-BZtG

Roddiscrclt, Inc., Plywood Div. ...LUdlow 2-83'll

Scni-Tor, Inc. .ADcns 3-5116

Security Pcint Mlg. Co,...........ANqelue l-0359

So-Ccl Bldc. Mctericls. .TRinitv 530{

Soulhwest Flywood Corp. ....OFeqon.l-,059

Stcnto! 6 Son, E. I.. ......ADcms 4-!2!l

Steiner cld Mcteer, Iuc, ..OXlord 5-7218

Stewcrt, O, W. Plywood Co. ...IlNivereity l-2149

Strcit Door Mlg. Co. .CUntrerlmd 3-5'188

Swegiern. Portlcad Cencat Co, ..MAdison

Quality Control

One of the most exacting operations in the manufacture of Redwood lumber is the kiln drying process. The entire drying period of each kiln charge must be supervised. Frequent moisture checks are made with lumber samples from each charge in small ovens maintained for this purpose in Hammond research laboratory. Quality control here, as in all phases of manufacture, is a continuing process on Redwood lumber and products bearing the Hammond stamo.

Specity Hammond certified kiln dry Redwood. Your puarantee of a superior product in .

PATTE R II

MILLS: SAMOA . EUREKA

SALES OFFICE:

417 Montgomery Street San Francisco, California

backed by one of the world's finest reserves of REDWOOD