California Lumber Merchant - January 1966

l\fierelrant

FACITITIES FOR WIDER AND FASTEN'ERVICE !

Bi:iltA-Ply kqrinished

Hardwood Paneling

The f,nish won't chip of!

50 Varieties of Genuine Hardwoods - Plus'

Bruce.Ply Preiinished Hardwood Moldings ro match paneling

Write,Wire

BRt|CI pitol Pl5rr rood.

Bruce.Ply iv{atch-Stains ior br-rilt-ins and ;rccessory woodwork

Bruce.Ply Matching Putry Per-rcils to avoid unsighdy nail holes

Bruce.Ply " Pauel Stretche rs " marched ro all Brucc.Piy panels

COMI}LETE ST'OCK OF' HARDWOOD LIINIBER

l\lfercIra,nt

lufitEt AND 8U,!O,NG tu r€tr^ts

MAGAZ'NE OF THE WEST-S'NCE 1922

o?d

JAt[. I:966

voL. M NO. 7

Prbl|ller A. D. Belt, Jr.

Maneqlne Eilttor - - Davld Cutler

Aalv€stlslns Prodrrcuor lltnager ilerry Hlckey

Ctrculatlon DeparhentAndtea Frlere

PobUehota Bolrler€Dt&ttvc

NORTHER,N CAIIT'ON'}IIA

Mar Cook, advertlslng and news' ll20' Market'Street, San Franclsco, callfornta 94111.' Phone Yukon 2-479t.

SOU:IIIEBN CALII1OBTIIA

Olo May, advertlsing and ne!Y8' 412 West Sixth Street, Los Angeles, California 90014, Phone MAdlson 2-4#5 or MAdison 2-06?0.

PACIX'IC NOBTITWEST

Pete f,laner. advertlslng and news. Terminril sales Bulldlng, Portland, Oregon gl205, Phone CApltol 7-4993.

CIIICAGO

N.C. 'Budil" Bollow, advertlslng and news, 11250 South Halsted Street. Chlcago, Illlnols 606:4, Phone 568-1122.

EDITORIAL OFI.ICES

CALIFORNIA LUMBER MERCHANT ls publlshed monthly at 412 Wost Sixth gltroet, Ls Ar- qeles. Caltfornla 000f4. Phone ilIArlison 2-4565 or MAdlron 2-0670 bv Callfornia Lumber Merchant, Iirc. Please address all correspondence to office of publicatlon. Second-class Dostase rates paid at Los Angeles, Californla. Advertlslng rates upon request.

Subscrlotion Rate+-U.S., Canada, Mexlco- and Latin America: E4otre veaf,: E7 - two Years. Oversear:-15-bne year; S8-tno yearr. SlnEle'coDlet 50 centt. Back coplet ?5 Eents when available.

Chance ol Address-S€nd subscrlp- tion orders and address changes to Clrculation Department, Californla Lumber Merchant. 412 West Slxth st.. Los Anseles. Calif. 90014' Inclride addrdss label from recent issue lf pgsslble, plus r:tew address, zone numDer or zlp coce.

Renrlnt ServicesReprlnts, Pre- priirts. cover folders (ln both black hnd vlhite and color) on Callfornia Lumber Merchant articles and advertislns are avallable on reouest withln the month of issue. eontact our editorial offices lor information and prlces on any quantity.

CALIFORNIA LUMBER

MERCHANT i,s an independent rn6gazine publi,shed m,onthlg for those members of the htmber ond' building materi,als i,ndustries uho need, and' want factunl, accurate news and, an obiectiue annWsi,s of eaents and, products of concern to them in busi,ness.

AT HOME IN ANY SETTING Lam-Loc Pecky Cedar lives comfortably in almost every architectural su:crounding. Its pedigree is acceptable in even the oldest forms, including this uninhibited Spanish atmosphere. Here it compliments the traditional somber tones and at the same time provides staunch support for vivid accent colors. Devotees of conventional, early American, oriental and contemporary also recognize Lam-Loc Pecky Cedar as pleasant company. Good acoustical qualities, easy maintenance and practical longevity make it a friend of both home owner and commercial builder. r Lam-Loc Pecky Cedar is a favorite with dealers too. One inventory for both interior and exterior applications, specialty item mark-up and growing popularity are good reasons for a vote of confidence. For those dealers who haven't discovered the comfortable nature of Lam-Loc Pecky Cedar, we have a friendly merchandising plan that will get you acquainted. All it costs is your time to ask about it. Ed Fountain Lumber Company, 6218 South Hooper Avenue, Los Angeles 1, California.

Spanish Garden Patio- Created. by Antone Dalu, NSID

EDITORIAL

The Outlook for 1966

THE STRENGTHENING OF retail sales in buildr ing materials and lumber bv dealers in D"""-f,"r, plus a slight firming up oi lumber markets in general during the last month of 1965 all seem to point to an improved year in 1966, if. usually reliable indicators and our own spot survey checks can be believed.

But throughout all the predictions, there seems to be a note of unspoken caution. Voices of confidence are heard, but they herald neither a big, nor an easy rise in profits. Mostly the forecasters see a modest rise, a few percent, and that in certain sectors, not across the board. But these are increases nevertheless, and they should make welcome read' ing to an industry that has seen more than its share of fiscal grief.

On the merchandising end, no less of a market master than Austin T. Cushman, board chairman of Sears, Roebuck & Co., says, "the first half of the year ahead looks good in spring 1966, I would expect the general merchandise distributors of the nation to secure sales gains of from five to six percent." His remarks assumed, he noted, that there would be no change in the Vietnam War.

In construction, James W. Walter, board chairman of the Jim Walter Corp., foresees that 'othe construction industry has reason to be optimistic about the general outlook fior 1966."

The softwood lumber industry should enjoy an increase of about five percent, according to Wendell B. Barnes of the Western Wood Products Association. Roughly similar advances are predicted for the hardwood sector of the business. Barnes also pointed to an expected residential construction increase of from three to five percent, while noting that one-third of the softwood output goes into new homes and fourteen percent more is utilized in modernizing old homes.

Other favorable factors ior 1966 in the $20 bilIion housing industry are the Housing Act of 1965 and other government activities such as the new Department of Housing and Urban Development plus the soaring marriage rate and growth areas in non-residential construction.

But while optimism is heard in some quarters, pessimism still sounds its haunting note. Stock market seers note that the market has risen unbroken since 1962. Merrill Lynch, Pierce, Fenner and Smith, the nation's largest stock brokerage house, have warned their customers that these things do not go on forever and to avoid speculative issues. The government's official line is unbounded optimism and confidence, but then so was President H@ver's, just before the market went on its ear in 1929.

While there is little doubt that the continued prosperity increases the mathematical chances of a dip, strong economic factors still swing to forecasts favoring a slight increase for 1966. Caution, as alwavs. is needed as to direction and amount for next -year, but on the whole it looks as if 1966 will be a better year than its predecessor.

NewMonfhly Column

It is with great pleasure that we can again announce that we have another regular monthly column written by the manager of a dealer or' sanization.

Ross Kincaid, the energetic executive vice presi' dent of the Western Retail Lumbermen's Association, begins his authorship oI Northwest News on page forly of this issue. It is the latest step in_our expand' ing news and feature coverage in the Great North' west.

His first column deals with the upcoming regional trade show that the W'estern Retail Lumbermen's Association is sponsoring. The Exposition, set for the fourth and fifth of February in Portland, Oregon, will be a jam-packed exhibit of products, ideas, techniques, and equipment all keyed to that most admirable of themes: Profit.

To Ross Kincaid: a hearty Welcome Aboard!

BY BUILDERS

BY "WEEK-END CONTRACTORS''

ARCH

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BY

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ANAWALT

LUMBER

EYES

THE FUTURE Yard is Ready for Huge "New City"

A N OLD Los Angeles retail firm is ap- A plying the old military stratagem to 'oget theie fustest with the mostest" in the battle for the building materials dollar in the lucrative southern California market.

Anawalt Lumber & Materials Co., an "old campaigner" with almost half a century of "front line" sxperience in suburban Los Angeles, added the fourth link to their chain on October 1, opening a new build-

ing materials center in Newhall, Calif.

Situated on Highway 99, about 10 miles north of the San Fernando Valley, the quiet community of Newhall (population: about 22,000) is serving as the nucleus of a mammoth development which promoters are calling "the nation's biggest new town." Valencia, as the new city will be called, will encompass a 4,000 acre portion of the 44,000 acre Newhall Ranch now being de-

veloped by the Newhall Land & Farming Co., who predict ihat the area will boast a population of over 350,000 within 10 years.

"Weore about a year ahead of the area,tt says Hal Anawalt, vice president and general manager of the chain. "S[e don't expect to operate at full tilt for about two years, but we thought it would be wise to get in early so that the yard would be well-established when building activity reaches its peak in the area," he elaborated. With an eye toward future expansion, the new yard is situated at the apex of a pieshaped, seven-acre lot. As the area expands and develops, Anawalt plans to extend their operation forward to include a variety of building-related firms to provide plumbing, electrical and other such services. As projected, the operation will comprise a sort oI builders' "department store," offering every conceivable product and service for the construction, remodeling and maintenance of both homes and commercial buildings. The Anawalt yard will serve as the hub of all this activity.

The new yard is the culmination of three years of careful planning and of 45 years experience in retailing techniques compiled in the operation of Anawalt's yards in Pacoima, Montrose and Tujunga.

The main store, 12,000 sq. ft. of it, was designed to be run by a minimum of employees. Each item is departmentalized and individually price-tagged and shopping carts are available for supermarket-style browsing. Only four employees are needed to operate the store, with an occasional helping hand on weekends from an employee "pool" which Anawalt maintains to provide extra help for four yards during peak periods.

Out back, a 5400 sq. ft. storage shed houses the lumber, with all species marked as to size, grade and price. Self-service Berkot carts allow customers to build their own loads,

"We've tried to organize the new store so that we could sell one 2x4 or a carload and still come up with a profit," mused Anawalt.

Anotler area where the Anawalt operation's experience in retailing has paid off is in determining the proper mix ,between contractors, tract builders and do-it-yourselfers. "We're a little weary of the feast or famine that comes with relying on tract builders as a main source of business." savs Anawalt. "The Newhall store is oreanized so that when one phase of the business slows down, we can concentrate on another,t' he added.

Manager at the new yard is Blake Blakey, who began 20 years ago with the Hayward Lumber Company in Los Angeles. He managed Hayward's yards at Newport and Barstow and operated his own yard for several years in Mojave, closing it earlier this year to take over the Newhall operation.

ANAWATT'S t{EW YARD (upper left) is situated in one corner of a seven-acre tract, offering plenty of parking and room for future exapnsion. The showroom (upper right) boasts 5400 sq. ft. of supermarket-style browsing space. Helmsmen at the new yard are (second row, left) Hal Anawalt kight), vice president and general manager of the chain; and Blake Blakey, (center) manager of the Newhall operation. At left is Don Chambers, manager of Anawalt's Tulunga yard. Counter sales and contractor inquiries are handled

at this counter (second row, center), nestled in one corner of the showroom. At right, Beryl Kotler, of Berkot Mfg. Co. inspects one of his firm's carts in operation at the yard. Lumber and plywood are displayed undercover (third row, left) with each species marked as to size, grade and price. Inside the showroom, (third row, right) the emphasis is on neat easily-seen displays and wide uncluttered aisles. Fencing materials (lower left) are a popular item at yard, also garden supplies and tools (lower right).

I0EAL for retail ooerations is the Lancer "300," shown here in ooeration at Minton's Lumber & Supply in Mountain View.

Concept in Materials Handling From England' A New

A NEW CONCEPT in materials handling 1r was recentlv unreiled at Minton's Lumber & Supply in Mountain View with the purchase of the first Lancer Side Loader to be placed in use in the Pacific Coast region.

"After six months of operation. we are very pleased wirh the unii." explains Lyle Scha{er, Minton general manager. "It has

enabled us to almost double our lumher and plyrvood storage capacity in the same amount o{ eround area. Because the unit takes much Lr. ,oo.., to operate, we've been able to reduce our aisles to 7'6" instead of the l,X' aisles we needed before with our front loaders."

The particular Lancer Side Loader purchased by Minton's is a "300" series with a 6600 pound capacity and a 12' lilt height. This model can also be ordered with a 14'or 16' mast.

Another distinct advantase over conventional front loaders or straddle carriers is the fact that the Lancer is actually a complete handling system. The unit loads, transports and unloads all the while giving the operator full {ront and rear visibility for added safety. "In fact, with certain gear ratio adjustments, the Lancer just might Lre the answer to on-the-job deliveries where no handling equipment is availahle on jolr site." Scha{er pointed out.

AfSIES are only 7'6" wide, allowing storage of almost twice as much inventory as previously stored in Minton's warehouse.

Manufactured in England by the Lancer N{achinery Company, the Side Loader comes in ser,en models ranging from a "200" series with a lift capacity of 3375 pounds to the massive "2500" series which has a capacity of 55,000 pounds. The latter machine will do 27 mph fully loaded.

Also notable is the fact that most of the major components are interchangeatble with American parts. Except for the "200" series which comes with electric power, the Lancer can be fitted with Ford or General Motors engines, either LP, €las or diesel. All threads on the unit are SAE and the entire hydraulic system is assembled from American parts.

The Lancer is normally sold with a torque converter transmission to give finest control over movement, greater power availability and less wear and tear on the driver, the ergine and transmission components.

Exclusive distributor for the I-ancer Side Loadt'r in California and northern Nevada is the heavy equipment firm of ChallengeCook Bros., Inc., with showrooms and shops at 7101 San Leandro Street, Oakland, and at 33114 San Fernando Road, Los Angeles.

REIRACTING the mast, the driver merely lowers the load onto the lift truck bed, speeds off to another part of the yard.

THE P0PULAR "400" series, shown here (above and at right) at work at a "timber" yard in Bedford, England, is the third in a series of seven models, lhe "400" has a 10,000 lb. capacity and can be equipped with a 10', 14' or 16' mast. This side-loader is generally powered with a four-cylinder Ford diesel engine.

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It comes in 3 distinctive orchitecturol styles,

Self-oligning lop siding in both 8" ond l2" widths.

Boord ond botten for contemporory or troditionol orchitecture.

Flot ponel style for occent or insert use.

Sto-tes Plvwood Corporqfion guoronleos Weldwood PF-L Siding for the LIFE OF THE BUItDING on which the Siding is inrtolled ogqinrr crocllng, chipping, crozing, b|i:tering.l|okingorpeelingof'hoorigino|.|in|shondogoinstmonufoc|uringdefectr.l'dU.ingth€ttFEoFTHEeurtorNGJnvw"ta*ooa

NAWTA Conlinues Its Successful Tour

National-American Wholesale Lumber Association's annual road show passed through San Francisco, November 12, bringing that ace master of ceremonies Jack Mulrooney before his northern California membership once again. This time he had help from Bruce Harris, NAW'LA's president; Al Bell, Hobbs Wall's old campaigner and NAWLA's lst vice-president, plus a welcome new face in Buddy Klumb, C. E. Klumb Lumber Co. in Crystal Springs, Miss., 2nd vice-president.

All this brass played second fiddle to WWPA's bossman Wendell Barnes, who presented the new grading rule picture {or his species to the group.

Many out-of-towners were in evidence at this well-attended meeting. Earl Bleile, of Earl Bleile Lumber Company, and three principals from Pooser Lumber Co., all of Sacramento; Bob Wright, Reid & Wright, Inc., Fresno, and a couple of country boys from Fort Bragg, representing Aborigine Studs, were in evidence.

We understand the NAWLA group had successful meetings in Medford, Eugene, Portland, Seattle, Vancouver, and-oh, yes -Harrison Hot Springs, 8.C., the following week.

t{AWtA "R0AD SH0W" guests included (1} Paul Stahl and Holmes Pooser. (all from L-R) 0) Hobbs Wall's Al Bell; Wendell Barnes of WWPA; Jack Mulrooney, NAWLA; C. E. Klumb of Miss. and Hallinan-Mackin's Roger Mackin. (3) Knute Weidman with Aborigine's Jack Tarason. (4) Arcata's Art Wall and Wendell Pa-

quette of Sawmill Sales. (5) Kelly Galley and Bill Freeland (6) George Silbernagel, George Coe and Bob Courtnev. 0) Dave Mackin and WWPA's Neal Pinson. (8) Lew'Goddard, Bob Wright and Lester Karren of the Pooser Lumber Co. (9) Arcata's Paul Ward and Earl Bleile. Wendell Barnes addressed the group.

Challenge of a Industry Keynotes LASC's Top Management Meet Fast-Changing

PROI'l'I-PACKED PRo(;liAM designed to help lumbermen mt'et the challenge of a fast-changing industry wa,c the theme of tht' recent l5th Annual Management Conlerent't' of the Lumlrer Association of Southern California held November 18-20 in Palm Springs.

More than 100 members. 75 of them bringing their wives. attended the meet, making the'65 con[crence the best-attended in the history of the association.

"This year's registration represented a good r:ross-section of the retail-wholesale industry, including manr- members who had never attended a r:onferent'e." renorted Way-rrt' Cardner. erecrrtilr. r'it't. president of the group.

X{emlrt'rs elevated Jim Maynard, Santa Ana l,umlrcr (1o.. to the presirlenr.v of the a-ss(x'iation. succeeding whok'salt'r' f)enn1' Gilchrist o[ Pacific Fir Sales. Other officers are: Pt'te Spcek. Fremont Forest Products. r'ice president I Duke Specr,

Speer & Speer Lumlrer Merchants, treasurer. antl Ceorge Clough. Tacoma Lumher Sales" secretary.

Outgoing president Gilchrist was honored with an engraved plaque for his outstanding work during his tenurt:.

"Denny was LASC's first wholesaler president, and his fine work is the proof of the pudding that our retail-wholesale merger was effective. and that lumbermen have found in the association a common ground for solving industry problt'ms," noted Wayne Cardner.

Opening speaker John Owens of Set'urity First National Bank's Research Dir'.. expressed the prevailing optimism for a upswing in business in his talk, "Southern Calif ornia-1965-1970 ; A re You in the I)ict u rr' '/ "

Owcns outlined tht' prt'st.nt cutlrack irr construction in the area. calling it "a natural reat:tion o{ an excess number o{ unit-. on the market developed dut' to or,er-build-

ing during the latter part of l96l-i." He added that "the worst appears to be over and the surplus is leveling ofi."

Figures compiled bv Owens' research departtnent indicate tht' residential t,orrstruction picturt, u,as 26/o off thc 1964, average. with apartments as a scparate entitl. being rlown 50/o and single famill' residenr:es ofi 'll%. Nationally" single family units wer(' up 2/c^ with apartments down l2/c.

"Southern Cali{ornia rvill continue to lrt' a gnr*th area. with population growth due to in-migration funrishing the main spark." sairl ()uens.

In 1961, he noted, 360,000 pcrsons cam(' into the l4 southern California counties. This is comparable to adding a city the size o{ liort Worth. Texas. to the population each year.

Adding- a note o{ caution, Owens warned that "If the upturn happens too soon, a relapse could occur."

The afternoon sc-qsion of the openins dav u as highlighted l,y a spirircrl discussion on "What L)ata Processing is Doing for ['s." Pant'lists f]oh I3augh. Barrgh l'ort'st l)rodrtt'ts (lorP.; John Canahl, Canahl Lumlrer Co.; I(ingston McKee" Iiorcst Lumher Co.. and John Sullivan, Western (Continucd on Pagc 54)

CAIIFORNIA TUMBER MERCHANT

0UTG0ING PRESIDENT Denny Gilchrist (center) is presented a plaque for his outstanding work during his tenure. Making the presentation is Sandy McDonald (lefU, as new President Jim Maynard looks on. (2) New 0fficers: [-R) George Clough, Duke Speer, Jim Maynard, Pete Speek and outgoing president Denny

Gilchrist. {3) The Chandler Lumber gang: Jane Walling, Stan and Yvonne Brown and Al and Bernice Newkirk. (4) Daryl Bond and Helen Baker. (5) Dorothy and Jim Fair, Mark Trueblood and Roger Mackin. (6) Rossman's Guy and Lu Barnett.0) Nita and Pete Speek, Jo Bond, and Veva and Kingston McKee. (8) Lumber

standards experts Ralph Hill and Wayne Gardner chaired a discussion of the proposed new sizes. (9) Don Swartzendruber of Rossman Mill & Lumber, Sterling Wolfe, Jr., of Marquart-Wolfe and Ralph McCulloch of J. H. Baxter. (10) Art Milliken with Hammond's Jack Butler. (11) Sun Lumber's Al and Peggy Heller.

SAN DIEG0 DEI-EGATl0N inctuded (l) Jim Easterty (r), here chatting with Sruce Donley. (all L-R) (2) Bill Connor and Jim Pottratz. (3) Larry Quinlan and Coos Head's Phil Gilbert. (4) Rossman's lvan and Dorothy Hart. (5) Bill Hanen, Phil Gilbert and Jim Maynard. (6) Bob and Carol Sievers of Fisher Lumber. (7) Al Beals, Rialto Lumber and Gordon Greenslade, Hale & Greenslade. (8) W. S. Wyland, pine Tree Lumber in Escondido and Newport Beach wholesaler Steve Free-

man. (9) Gordon Woolard with George and lVlary Clough. (10) Marlo (Mrs. Sterling, Jr.) Wolfe and Jerry Knight. (11) Larry and Doris Henderson of Ward & Harrington. (12) Golf champs Norton and Inez Hathaway of Oceanside Lumber. (1 3) Seth Potter and Wood Lumber's Doug lVIaple. (14) Ted Wood of Hirt & Wood and Chandler's Dean Votruba. (15) Decked out in their Sunday best are lVlark Trueblood and Miles Davidson of Sun Lumber. (16) Jim and Mary

Easterly. (17) David and Marilyn Waterman. (18) Inland Lumber's Bill and Joyce Sharp. (19) Art and Yvonno Penberthy of Northern Lumber Sales. (20) Baugh Forest Products'Bob Baugh. (21) Louie and Virginia Scheer of Rossman. (22) Koppers'Glen and Beryle Chasteen. (23) TW&J's Bob Wells with Warren Lindsay and Gene Sturges of Lindsay Lumber. (24) Stuart Harris of Lounsberry & Harris with Union Lumber's John Gordon. (25) John and Doris Kiner.

Tbere is no substitute fo, epericnce!

We know the requirements of the lumber industry

Ask tln ma,n wln owni one!

He'll tell you that San Antonio offers the complete construction package-from design to erection-at a price that's hard to beat.

A San Antonio rigid pole building can be erected for as little as 1/3 the cost of cona entional lnmb er w ar ehouses.

Include San Antonio in your expansion plans in'66.

Call for details on:

W'arehouses

Mill Buildings Lumber Storage Sheds

I.EI (lUR EIIOIITENT HEI.P YOU WIIH Y()UN DEJI6il PR(lBI.El-IT

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Son Antonio will occept lumber in lieu of cosh, or will orronge finoncing to suit your budgei

TYPICAL Eultltll+Gs constructed by San Antonio are these lumber storage sheds erected at Bargh Forest Products' City of Industry, Calif. distribution yard.

Retqiler Orders 10,000 Ponels

A tractor-trailer convol tarr'1-itrg a mammoth ortlt'r of l0.0(X) sheets of harcll.oocl plvrvood parrt'lins possilrlv thc largest -"in3-lt' order in historr has rollt'd ttut lrom Gt'orgia Pat'i{it-,'s Salannah. ()eorgia rnill.

The shiprncnl lr'as purchast'rl l,r- tlre F ullcrton l,ttntl,t'r (1o.. for its retail yards scat.tcrt'd throughorrt the \lidlest.

Ceorgia-Pacific's Sar annah Salt't \lanager J. lt. Bt'rgt'r rlt'scrilretl

the -shipmt'nt irs ''the largt'st single shipment r[ ()nL: time to otrt customer." Placed side-hr.-side" the pands would nrakc a rvall eight feet high ancl nt'arlr eight milcs long.

FPPC's Moves Forwqrd

A meeting of thc l-orcst Prorlucts Promotion Council's stcering committee has apyrrored neu' artic'L's of a-ssociation and hr'-law-. for formal prescntation to the mtmlrt'rship at its San l'rtrncisco meeting in l{arc'h uhich is being hdcl in conjunction rvit}r \\-t'-.tt'rn Woiid Products Association's annual mt't'ting.

Ilepresentcd wcrt-' the main national and regional associations interested in rvood prornotion. A great dt'al of discus-cion at the f)r'rlmher 11 meet centcrcr:l on horv FPIrC rlould accomplish its primary mission to "t'nt'ourage. foster and delelop local level u.oocl promotion groups; t'irtulate. through tht: mt'dium of tht' HooHoo Log t{ Tally uoorl promotion bulctin. infurrnation uhich hcnt-{its the program," arrd "servt-. as a coorrlinating unit {or nll rvoorl promotion groups." It appears a l't'll-plartnt'd program rvill be rcatly trnd in partial opt'ration bv thc X{ar<'h mt'eting.

Thc corrncil is a joint \'('nture of Hoo-Hoo Intcrnational and W'oo<l \'{arkcting" Inc. lts rnain support comrs from thesc two groups" with ht:l1i from otht-'rs intt'rested in wood prrrnotion. Chairl:l t"- Oaagher pronounct:d tlrt' Nerv Orl'arrs m, r'tirtg a sut'-

Sqwmilling Sogo Published

The exr,iting saga of the robust personalitics is told llcad Rig.

\\-t'st (loast"s lumber intlrrstry an<l its Ior thc {ilst time in a hook crrtitlt'd

A noted Northuc-st uriter. Ellis l,ur:in. <Lrcs {or thc saumilling s('slnent of thc industry rvhat James Stcvcns and thc ltrtt'Stcuart Ilollrrook did for logging and fore..tr]-. Its 250 page's follot'tlrt' l"ar \r['est's ear]iest arrrl bigge,.t industry lrrim its violent. rcckless lronticr years to rnore civilizcd moclern timcs.

The book onens rvith rrn accolrnt o{ t}rc Nolthrvest's first sal'mill lrr.thc late Arihr,r \\'-. Priauk. rviclely-krrol'n Prrlrlici-st {or thc Wcst (loasl Lrrmliermt'n's Assotiation" u-hir:h originallr- commissionr'<l tlris lristcr'1-. Priaulx dic<l jrrst a year ago, anrl llaad Rig is rledicatcrl to his memory.

$i11g111 r:opies mav lrc Prrr<'htr-.t'd at a co-st of $6.95 {rom Olcrlarrd Wcst l)rcss^ P.[). I]or I1507. Portland. Ort'gon 97211 A volume tliscount is availablt'.

COMPLETELY WATEBPBOO

REDIryOOD PRODUGTS G

YO U R B E CERTIFIED ST BUY IN 1(ILN DRIED

0.

Our new, modern plant is now prod ucing exterior glued Finger Joint Redwood, for your special length requirements.

SPECIAL GIVEN TO LOAD SH

ATTENTION ALL MIXED I PM ENTS.

10,000 HAR0W00D PLYW00D PAI{ELS loaded on this tractor-trailer convey rollout from G-P's Savannah mill. Order was placed by a Midwest retailer.

T][l.e Last Rulrn

By Harvey C. McGee Ed,itor, Sarwra Daily Unbn Democrat

THE steel arteries which flowed for 60 r years with the life blood of Tuolumne County industry have been severed.

The railroads which first tapped the vast timberlands of the Stanislaus and Tuolumne basins have lost out to a fast risine latecomer, the logging truck.

And that defeat marks the end of a vital, colorful, sometimes dangerous, always noisy chapter in county history. For the railroads that twisted through the rugged canyons of the Sierra are also entwined deeply in the area's history.

Trucking dealt its first heavy blow on the railroads here in 1960 when Pickerine Lumber Corporation shut down the narrori gauge, steam-powered West Side railroad which probed the timberlands in Tuolumne river basin over 75 miles of mainline and 250 miles of spur track.

The end of Pickering's remaining railroad, the old Sugar Pine serving the Standard division, came with the iecent close of the 1965 logging season. Its end was officially observed December 4, when an old steam locomotive, No. 8, performed at Standard, Calif., for the benefit of press, radio and television.

Even in the sprawling mill yard at Standard the trucks will take over after roadbeds have been surfaced with rock.

The change is part of a modernization program being carried out by Pickering's new owners and aimed at all-year operation.

Pickering has closed the long-established Camp Clavey and Soap Creek camp. Planning now favors one remaining company logging show, at Camp Curry on Beaver creek.

Contract truckers-known in the trade &s oogypos"-will complete their take over of the transportation task. The gypo's will truck the logs directly from the woods to Pickering's sawmill and plywood plant at Standard.

The contribution of the railroad to Tuolumne county's industry history is measured in spectacular proportions.

Since it was established in 1906 as the Sugar Pine railroad, the Standard division railroad has moved more than 4 billion board feet of timber to the pond. Conservatively, that's enough to build homes for all the people of San Francisco and Oakland.

In the first year of construction, rails were extended to Middle camp, two miles east of Twain Harte. Two vears later thev reached Lyons dam, where logs wer" d"livered by tramway-mule team. and steam tractors left the scene forever.

In the years that followed, the rails probed deeper into the timber-Sequoia, Pine Siding, Fraser, Lowell, Crandall,

Rath, Pickering, Bumblebee, Cow Creek.

As one area was cut out, new camps were established. In 1925 came new Camp Pickering at 6,200 feet, then Herring creek.

In 1926, the rails were pushed in a new direction-eventually extending from above Lyons dam 55 miles into Pickering's vast timber resources of the Stanislaus river basin.

Although the end of the railroads is decreed by progress, their contribution to

Tuolumne county life and development is not easily dismissed. Certainly not by those familiar with the staggering task of carving the first roadbeds from granite walls by hand, nor by those lor whom the operation of steam and diesel-powered trains over those routes was a lifetime career.

And especially not by those who have known that way of life of which the railroads were a part. For the railroad story involves more than loads and distances. It is also made up of men whose lifetime careers will close with this logging season.

Men like Bill Scott, senior ensineer on (Continued on Page 64)

El{D 0F IHE UNE. The familiar caboose followins a load of logs down from the hills will no longer-be seen. Generations 0f Tuolumne County folks siew to love the sound of the old train . -. man-v were on hand on December 4, to see its final iunning.

Y()U C0UID BE SURE that the president of Pickering Lumber Corporation would be on hand too. That'i Bill Pendola and his family emerging from the caboose as old Number 8 ended its nostalgic last run.

THE IAST of the Sierra steam locomotives in logging operations pulls a load of logs over a high trestle on its way to the mill of Pickering Lumber Corporation in Standard. The railroad is being replaced with Diesel trucks and trailers.

UOMPACT AND EFFICIENT living is provided in this modest dwelling while versatile planning is apparent throughout the design.

As we have pointed out many times in the past, the smaller the home, the more important storage space becomes. Many financial agencies only require a bedroom closet of three feet in width. The three bedrooms here have a total of twenty-five {eet of wardrobe !

The living room is very spacious, con' sidering that the entire house is less than lI00 square feet in size. This attribute will be appreciated more as time goes by. The

Clip lhis money-moking coupon!

CALIFOR,NIA LUMBER

MERCHANT Plan of the Month

by HIAWATHA ESTES, A.I.B.D.

These excellent house plons ore for sole os ore Mr. Esles populor Plon 8ooks. Mony retoilers olreody sell or provide his Plon Books os o customer service of proven populority. Mr. Estes house plon column oppeors in mony publicotions in the West. Use the coupon on this poge for informotion without obligotion.

room will appear even larger,because of the open planning achieved by the elimination of the wall next to the dining area. If a wider living room should be preferred, the wall beteween this room and the kitchen could be moved to the left during the construction of the home. This is possible since the kitchen is rather wide for a home of this size. To conserve living space, most of the fireplace projects outside the living room.

The modern, efficient kitchen will save steps and lighten chores. A door opens from the kitchen to the carport.

Laundry facilities with overhead storage shelves are in a closet at the rear of the carport.

An efficient but economical furnace is next to the linen closet.

This home can boast of a superbly organ' ized bath arrangement. Not only are there two baths but they are located'back-to-back to save on plumrbing installation. One bath has been planned as a private bath for the master bedroom.

The delightful exterior has been achieved ,by incorporating many good design fea' tures. The continuation of the carport roof across the front of the home gives the porch protection from the weather and also decreases the apparent height of the front gable which in turn gives the house a much lower silhouette. The used brick planter provides a support for the posts, helps direct traffic to the front entry and ties in with the brick chimney. The roof gables project at an angle and cause the home to appear wider.

Please send me complete information about the special volume discounts to retail dealers. on complete working plans and a full selection of home plan books.

slell the complete Royalcote system

new convenrcnce

foryffirs...

new profit for you !

Now you ean be of real service to your cugtomers and ring up extra sales by selling the complete Royalcote system. -Firsl-start with beautiful Royalcote panels. Neal-reeommend application with waterproof Royaleote general purpose adhesive...an d fi,nallU a beautiful and professional-looking finished job with Royalcote color-matched moldings.

Builders and "do-it-yourselfers" save time and money with the complete Royaleote system. No unsightly nails ...adhesive speeds application-result -beautiful.

and now... exciting new Colorama Decorator Kits

A complete, new sales idea, designed to help your eustomers plan their own home decorating projects, is being introduced eurrently in nationally circulated consumer magazines. Your customers and prospects wil see it in AMERICAN HOME, January, BETTER HOMES and GARDENS, March, HOUSE & GARDEN, February and SUNSET in March. The Colorama Kit ineludes a Colorama Selector 'Wheel, a full-color Mix N' Match broehure, House & Garden 1966 Color Guide and Royalcote Innovations brochure. See your Masonite representative now or send the coupon for full details.

Royalcote general purpose adhesive comes in a convenient caulking cartridge. Makes a powerful, waterproof bond of panels to studs, furring strips, masonry walls, plywood, dry wall or hardboard. Eliminates nailing.

Fourteen Royalcote panels, including Allnewcolor-matchedvinyl-coveredwood Marbletone, offer youi customers a wide m-oldings are washable, scuff-resistant. range of col,or choices, plus easy applica- l-t"If F a color to match each Royalcote tion-. Adhesive ro''".

"-p.i,ill""t;;;1, ffir"l,iL,h:Ta;".",.::;TJf,f,""Jfi?;o'Ti.uf dries quickly, yet allows adjustment. It;y;1";6 s;;;;i puip'ose-iaf,esi"e. Panel sizes 4'x7',4'x8'and 4'x10', except Colbr-match-ed metaf ani wood grained Pecky Teak available 4'x8' only. moldings also available.

--!t--------.lrr-------ttt-t-r!r---aalr---tr--tt-rrr-

Mosonite, Royolcote ond Morbleiono org registered trodemqrks ol Mosonite Corporotion. Masonite Corporation, Dept. CLM-I , Box 777, Chicago, Illinois 60690.

I Have..Masonite Repreaentauve see me.

! Please send more information about new Royalcote Panel System. f-'l Pleage send details of new - Colorama Decorator Kit. CITY-STATE-ZIP CODF

TANK

JANUARY

Los Angele"s Hoo-Hoo-Ette Club IJanuary 10, Regular monthly meeting, Olympian Inn, Los Angeles, National Particleboard Assn.-January 11-12, Annual meeting, Valley Ho fnn, Phoenix, Ariz.

Los Angeles Ifoo-Eoo Club 2-January 14, Monthly meeting. Golf, dinner and entertainment. Candlewood Country Club.

Oakland Hoo-Hoo Club 39January 17, Monthly Dinner Meeting, Villa Peluso, Oakland.

Montana Euilding Materials Dealers' AssociationJanuary 17-21, Second annual workshop. Bozeman, Montana.

Humboldt Ifoo-Hoo Club 63-January 19, Railroad Nite, Eureka Inn.

Black Bart Hoo-Hoo Club 181January 19, Sports Nite, Veterans Memorial Building, Cloverdale.

Sacrarnento IIoo-Hoo Club 109January 19, Monthly Dinner, Country Club Lanes.

Redwood Region Conservation CouncilJanuary 28, Annual meeting, Eureka Inn, Eureka, Calif.

San Francisco Hoo-Hoo Club 9January 28, Monthly luncheon, Maximo's Restaurant.

Mountain States Lumber Dealers Assn.-Janudry 28-29,73rd annual convention and exhibit. Denver Hilton. Denver.

FEBRUARY

Forest Products Research SocietyFebruary 3-4, Annual meeting of the Pacific Southwest section. Disneyland area, Anaheim.

Western Retail Lumbermen's Association-lFebruary 4-b, Annual Convention, exhibits at Memorial Coliseum, Portland, Oregon.

Imported Ilardwood Plywood Association-February g-11, Silver Anniversary Convention, Erawan Garden Hotel, Palm Desert, California.

.W00DLlFE is a water repellent preservative for wood developed by U.S. Plywood Corp. Treatment with the solution protects wood against warping, swelling, checking, splitting, shrinking and grain-rising. lt also protects against attack by rot and decay, termites and other wood-destroying insects.

Sierra-Cascade Logging ConferenceFebruary 10-12, 1?th Annual Sessions, Logging Equipment Show, State Fairgrounds, Conference Headquarters, Hotel El Dorado, SacramentoRay Crane chairman.

Los Angeles Hoo-Hoo CIub 2February, Annual Valentine's Day dinner dance. Time and place to be announced.

Los Angeles Hoo-Hoo-Ette Club 1February 14, Bosses Nite party, Hyatt House, Washington & Telegraph Rd., Los Angeles.

Humboldt Hoo-Hoo Club 63February 19, Ladies Nite, Baywood Country Club, Eureka.

California Retail Hardware Assn.-February 20-22, Western States Hardware, Houseware, Paint & Garden Supply Show, Brooks Hall, San Francisco.

Oregon Logging ConferenceFebruary 24-26, Anntal meeting and machinery show. Eugene, Oregon Fairgrounds.

MARCH

Western Wood Products Assn.March 8-11, Annual Convention, St. Francis Hotel, San Francisco,

Loe Angeles Hoo-Hoo Club 2March 18, Golf, dinner and entertainment. Lakewood Country Club.

Humboldt Hoo-Hoo Club 63March 22, Annual Celebrity Night and Concat, Elks CIub, Eureka.

Hqrdwore Associqtion Show

All predictions for the coming lTth Annual Western States Hardware-Housewares-Paint & Garden Supply Show are for record buying by dealers. Sponsored by the Glifornia Retail Hardware Association, the Show will be held February 20, 21, 22, 1966, at Brooks Hall, Civic Center, San Francisco.

According to Krueger B. Jacobsen, Show Manager, retail buyers will be in a hurry to replace depleted stocks resulting from the huge buying spree which took place over the holidays. With thousands of lines of merchandise being shown by some 600 manufacturers, retailers will have ample choice in making their selections for spring and summer sales events.

There are many first-time exhibitors in the show this year. All areas of the hardware-housewares industry rvill be on hand for the opening of the show, Sunday, February 20.

HE PRICELESS Ingredient-Good Will. Who can overestimate the value of Good Will? And who on earth to whom eood will is worth more than to the Lumber Merchant? * * *

It is the firm and sure rock upon which can be built a business structure of which it might truthfully be said: "And the gates of Hell shall not prevail a8ainst it."* *

If a man has so deported himself and impressed himsell upon his community that his townspeople love him as a neighbor, and respect him as a citizen; if they are impressed with his business wisdom, and believe firmly in his business integrity; then who on earth can get this man's business away from him?

No one, of course.

The building of good will should be the biggest part of the business of the Lumber Merchant. He must sell himself. his business, his integrity, his usefulness, daily, to those whom he would serveand when he has done so they will be delighted to have him serve them.

How goes the good will in your business inventory ? Ever thought of it? One of the greatest possessions carried on the books

BY JACK DIONNE

of successful business is good will. Innumerable firms, such as F. W. Woolworth and the B. F. Goodrich Ru,bber Company, carry their good will value at many millions, and it is recognized as a legitimate value and substance. It is often sold as cash, for cash. A million dollars per letter has been paid for the use oI a namea brand.

A New Year's wish I irr, n*.U, lro u*"k".r each morning with a smile brightening my face; to greet the day with reverence for the opportunities it contains; to approach my work with a clear mind; to hold ever before me, even in the doing of little things, the Ultimate Purpose to which I am working; to meet men and women with laughter on my lips and love in my heart; to be gentle and kind and courteous through all the hours; to approach the night with the weariness that ever woos sleep and the joy that comes from work well done; that is how I desire to waste wisely my days."

-Thomas Dreier.

Are YOU well started on ,oui ,nr.. i the problem? Through which end of the telescope are you looking at the situation? If you look through the correct, the small end, you're all right; it's TELESCOPIC. But too many folks are using the wrong end; they see the project microscopically.

UNION PAGTFTG TS BETTING

$zsop@m@@

C}N A SURE THINGT

NEW DIESET ELECTRIC LOCOMOTIVES

TRIPLE DECK AUTO RACKS

We've been putting our money and faith in the West since 1.862, But this year, more than ever before. .with $130,000,000 for new equipment. This brings our 1965.1966 investment to over $253,000,000 for the world's most modern freight fleet, including more powerful diesel electric locomotives, newtype box cars, hoppers,gondolas, flats, triple deck auto racks, piggybacks, and refrigerator equipment.

Big money? You bet! But it's no gamble. We're that confident that cqtting shippers' handling costs and providing faster, more dependable service will pay big dividendsl

Sociol Security Increoses

The increased bite of more social security taxes on paychecks began the first of this year and has turned out to be no small thing. Taxes are now higher for both employee and employer alike. The changes are:

JEI|IJETT LUMBER n wl

The figures above show only the employees'part in bearing the increased taxes. If you want to know the total, including the em. ployer's contribution, just double the above figures. Ouch!

Redwobd Pqrk Support

A grant of $1.5 million has been given by the Ford Foundation to the Save-the-Redwoods League to buy 2,000 acres of private land for California's state redwood parks.

One-third of the grant is to be used for land acquisition, which must be matched two for one by private contributions through the League. It is reported that nearly $500,000 in money and pledges are already available to be matched.

Federol Porticleboqrd Specs

The General Services Administration fication covering use of particleboard by government.

has approved a speciagencies of the federal

The specification incorporates commercial standard CS-236Mat-Formed Wood Particleboard and outlines requirements, sampling, inspection and test procedures, preparation for delivery and ordering data.

Copies of the specification, LLL-B-80Oa, may be obtained at General Services Administration resional offices in San Francisco. Los Angeles and Seattle.

Foresters Elect Officers

William D. Hagenstein of Portland has been elected president of the Society of American Foresters Ior 196f'-L967. He succeeds Philip A. Briegleb who was not a candidate for re-election. Hagen. stein, executive vice president of the Industrial Forestry Association, has worked for the U. S. Forest Service, in the private lumber industry, and for the West Coast Lumbermen's Association. He is a past associate editor oI the lourrwl ol Forestry.

Kenneth P. Davis was elected vice president. He is professor and chairman of the Department of Forestry at The University of Michiean.

E. L. Bruce Buys Quomogro

E. L. Bruce Co. has acquired Quality Maible and Granite Co. of Ircs Angeles and an affiliated firm, Marble Decor, Inc., Bruce President W. H. Gonyea has announced.

Gonyea said the firm will be operated as a wholly-owned sub. sidiary in Los Angeles. Former sales policies will not be changed, Gonyea added. Quamagra and Marble Decor, Inc. annual sales exceed $2.5 million.

Rene Maassen, who founded Quality Marble and Granite in 1955, will continue as president. The firm's 50 employees will also be retained.

Super Regional Trade Show Set

The 63rd Annual Western Exposition of the Western Retail Lumbermens Association is scheduled for February 4-5, in Portland, Oregon. Lumber and ,building material dealers will be attending from Washington, Oregon, Idaho, Alaska, California and Montana.

The two-day event, attracting over I700 persons, will leature the theme "Circus Ol Ideas" throughout its business programs, product exhibits and social events. The business sessions and exhibits will be held in the beautiful and spacious Portland Memorial Coliseum, and the social events in the Portland Hilton Hotel, the exposition headquarters

A grand opening special preview, February 3, {rom 6:30 to 10:00 p.m. in the Memorial Coliseum Exhibit Hall, will start the exposition with circus fun and gaiety and the official opening of the exhibits at 7:30 p.m. Special invitations to this Preview will be sent to architects, designers, specifiers, contractors, news and trade media.

A kick.ofi breakfast Friday at 8:00 a.m. in the Georgia-Pacific Room of the Coliseum will feature a speech by an authority on Russian culture. Business programs Friday and Saturday mornings will include Heartsill Wilson, "America's Dynamic

Voice of Salesmanship," speaking on the subject "The World o{ the Uncommon Man". Next an evaluation of what is happening in the lumber and building industry and what can be expected in the {uture ,by a panel of three industry leaders: George V. Stein, president of Currell Lumber Company o{ Lawton, Oklahoma and president

CALIFORNIA TUIIBER IIERCHANT

The exposition will feature an innovation for exhibitors and dealers"4 Circus ol New ld,eas." This will be held each afternoon in the exhibit hall and will provide a circus tent stage for exhibitors to spotlight new products and ideas for a grandstand audience of dealers. According to Ray Blackstock, presid,ent of the sponsoring association, the interest shown by exhibiting companies indicates not only the largest number of product displays ever shown a: an annual Western Exposition, but also the largest array of building materials ever assembled under one roof in the Pacific Northwest.

The social events include the traditional western roundup mixer on Friday evening, and the annual dinner, entertainment and dance on Saturday evening featuring top professional entertainers. A luncheon will be held Friday noon for arll women attending the exposition.

of the National Lumber and Building Material Dealers Association; Jack Parshall. editor, Building Supply News and Wesley W. Wise, editor of the Build,ing Materials IJI erchand,iser.

Ross G. Kincaid, executive vice president of the Western Retail Lumbermen'sAssociation, said the exposition committee has been keenly aware of the dynamic changes taking place in the industry and the demands of homeowners and communities, Their planning reflects this awareness, and dealers who attend will benefit greatly from the new ideas, in{ormation and inspiration they recelve,

The blindfold approach

.

. . is not the way to choose building materials. Ask an lnd,epend,ent-a specialist with 47 years experience in servicing Southern California's building needs. Because u)etre independent, we can offer what's best for your job; not something we're told to push.

Specialized, time-saving service on Formica . , and the best in softutood. and. bardutood. Plyrr)oods, Monkeypod. Plyutood.s, and, Masonite Brand, Hard.board.

RAY C. BTACKSTIICK

LMA's Dealer-Wholesaler Roadshow

LMA's indefatigable Bob McBrien put on a road show for his membership in early December at seven district meetings.

The main attraction on stage ias Don Andrews, NAWLA's western manager, who gave a slide presentation showing the retailer how he could use his wholesaler to benefit his profits. With an assist from National-American Wholesale Lumbermens Association's lst vice-president and Hobbs Wall chairman Al Bell, and Bob Wriqht of Reid & Wright in Fresno and "Biddy" Klumb, NAWLA's 2nd v.p., the presenta-

tions were generally well accepted, and certainly provoked frank and to-the-point discussions.

Atascadero was the first stop. Almost every local retailer was present, including Kirk Lunrber's Harold Gill and Gene Oliverl several of Hagle-De Cou's competent stafi; Wayne Inman from San Luis Mill; the boys from Bristo and Farm & Home Lumber in Arroyo Grande, and Hayward in Paso Robles. A fine turnout, including Tarter, Webster & Johnson's Bob Mathias.

Salinas followed, with a disappointing

DOMESTIC and IMPOFITED HARDWOODS SO FTWO O DS

CATIFORN]A IUIIBER'YTERCHANT

turnout of retailers. It seems the ones who needed the message most were not in attendance. Greetings were exchanged with Clair Hicks, Earle Johnson, Sid Prouty, Keith Davidson and Bob Bray. Tarter, Webster & Johnson representatives contributed much to the post-presentation discussions.

The Hyatt House in Burlingame provided good food but a small turnout. Lyle Schafer of Minton's; Cal Plimlott of Millbrae Lumber and representatives from South City, plus some highly vocal wholesalers provided a good meeting.

Santa Rosa provided an articulate group which included Bob Gehring of Service Lum,ber; Steve Yeager of Yeager & Kirk; Duane Bennett of Mead-Clark, and Sterling's new manager. Again, TWJ was well represented.

Next week fog descended on The Valley, but this did not deter Ham Knott of Yosemite; Bob Schlotthauer of Willard; Ray Kellner of Kellner's: Bert Gartin o{ Home Lumber, and others from contributing mueh to a successful exchange of ideas.

Sacramento's Bill Baird of Arden; Burnett Miller of Burnett & Sons. and Or.r Eastman, with a goodly group of wholesalers and others represented, proved how hard it seems to be to communicate in the area.

The Reno groupr reprcsented rby those old standbys Charley and Chal Cross, Hudson Lee and others had a spirited and productive discussion period.

IHE WELI ESTABLISHED Mother Lode retail operation of Jensen's Calaveras Supply was purchased by Siguard E. Jensen (no relation to the former owner) and Edgar 0. Hess (righil last month and will be renamed Jensen & Hess, builders supplly and hardwae. The partners plan to considerably expand the San Andreas operation which is located in a budding retirement and second home area. Jensen was formerly with Eichler Homes and Hess is a rancher in this scenic recreation area.

"Jefi" Brooks "Frosty" Foster Chub Durnel]

New Wood Treating Facility

THE FIRST Woodlife lumher treating r lacilitv in southern California has heen completed at Consolidated Lumber Company in Wilmington, according to Al Wahl, vice president and director of sales.

Woodlife is a water-repellent preservative developed by the Protection Products Division of U.S. Plywood Corp. Treatment with the chemical protects wood against warping, swelling, checking, splitting, shrinking and grain-raising. It also guards against rot and decay and attack by termites and other wood-destroyi ng insects.

Wahl stated that the treating service is available to anyone. Consolidated will also

maintain a large inventory of Woodli{etreated stock. The 5 {t. x 28 ft. Woodlife dip tank now in operation at Consolidated has a capacity oI 4,862 gallons. The dipping process requires only three minutes per Ioad. Finish lumber, corbels and some sizes o{ plywood are dipped in metal baskets.

A five ton electric hoist operates the dipping and is handled by a crew of three who also sort, grade and load the material as it moves through the yard.

The new immersion tank was designed lnd constructed by John Hults, general superintendent at Consolidated, who is a lifelong student of wood products.

DIP TANK using Woodlife water repellent treatment -the first such installation in southern California -is now in ooeration at Consolidated Lumber, Wilmington. Here, yardmen swing another load into position for dipping in the 4,862 gallon tank.

Hqrdwood Use Difticult

California hardwoods stand as a valuable forest resource but often a difficult one to use, the University of California has reported.

Though parts of trees ofier good milling possilbilities, a number one log by standards of the eastern hardwood region is seldom found. William A. Dost, the UC Agri' cultural Extension 'Service has noted. Dost hopes his studies will show the feasibility o{ a working partnership of cordwood cutters and timbermen. If less desirable parts of hardwood trees could go to firewood and mill operators could receive only num'ber one and number two logs, he said, good use could be made of the Cali' fornia varieties.

DESIGNER of the new immersion tank is John Hults (left). eeneral superintendent at Consolidated. At right iiAl Wahl, vice president in charge of sales.

.2AT LI2 BE€'zL AUH|PPaUzE H/A./ fu/FA /E/P T4Ar

NESS past.

HAT PROBABLY WAS Glendale

Calilornia's oldest continuous busioperation has become a thing o{ the

The Litchfield Lumber Co. has auctioned off its stock, closed its doors and is rapidly clearing away equipment to make room for the $B million Glendale Fashion Center.

The lumber yard at 217 N. Glendale Avenue had been a Litchfield activity 54 years. Before that it had a long career under various nam.es.

But the story of the Litchfield Lumber

Fashions

Yard Yields Way to and Toys w

Co. extends even further into the past. The first Litchfield yard was established in lB85 in Minnesota.

William M. Litchfield, son o{ the man who started the family business in the Midwest 80 years ago and president of the Glendale company {or many years, has accepted the change as inevitable to community progress,

"We are proud to have a part in this splendid new development, the Glendale Fashion Center," he said. o'A{ter 54 years of doine business on Glendale Avenue we

LUMBER!!!

are vacatinEJ without regrets," he emphasized.

He also announced the early opening of a new enterprise, l,itchfield's Toys, at 7I7 E. California in Glendale.

John Litchfield rvas named the active manager of the store, a two-story building of attractive design which is being erected directly across the street from the Glendale Fashion Center's surface parking area. It will be of brick rvith a glass front.

"So the old, makes wa,-y lor the neu)," P r es itl e nt Lit clr, fiel d, c omm e nt e d,, " a nd, p r o gress calls for toys in place ol lurnber."

The Litchfields view the transition from lumber to toys as both a pleasure and a challenge.

The roots o{ the Litchfield Lumber Co. go back to l8B5 when Charles A. Lirchfield started business in the small Minnesota town of Excelsior, 20 miles north of Minneapolis. Additional yards were opened in the course of time in the communities of Rice, Meriden and Dodge Center, all in Minnesota.

In 1908, Charles A. Litchfield decided that California offered opportunities which could not be overlooked. Investieation of possible sites resulted in leasc oi land in Palms, just west of Culver City, frorn the Southern Pacific Railroad Co. The Palms Lumber Co. was formed. Pleased with the outcome, Litchfield senior returned to Minnesota and sold his yards there to the Weyerhauser Timber Co.

PATMS YARD SOLD

The Palms yard was operated until April 5, 1911, when it was sold and the Glendale lumber yard purchased. The seller on that date was the Ganahl Lumber Co. The Glendale city directory of two years later lists Gaston A. Ganahl as owner of the Glendale Mill Co., while Ernest G. Ganahl was listed as a bookkeeper for the Litchfield company.

In the more than a half a century the Litchfield company has been in business in Glendale it has furnished buildins materials for the public Iibrary, city schools, commercial buildines and homes.

MARQUART.WOTFE

TUMBER CO.

HORACE

From Los Angeles coL 775-2693

Beoch Ateo 547-5171 o432-2555

TWX 21 3-54;9-1960

President William Litchfield remarked that he long ago lost all count of the number of construction projects for which he supplied lumber. o'The number runs into many, many thousands," he remarked. Throughout the years the motto of Litchfield has been unchanged, "sincere service in lumber."

The origin of the business which Litchfield took over in Glendale occurred in the 1890s when Glendale was a place of small ranches devoted tofruit orchards and strawberries. A railroad, the Salt Lake Line, laid tracks on Glendale Avenue north to Clenoaks to tap shipments from the Ross and Sparr ranches. Orange packing houses were located near the end of the line.

South Bay Redwood Co.

OLD.GROWTH BAND-SAWN REDW(I(ID from Bojock Lumber Co., Manchester

OLD-GROMH I!(IUGTAS FIR from Spacek Bros. Lumber Co., Manchester

Precision-trimmed STUDSDouglas Fir o White Fir o Redwood

AIR-DRIED and KILN-DRIED

REDW00D P0STS and FENCINO

PERS@NALS

Carl Mucken, manager of the Mt. Angel Lumber Co. of Salem, Oregon won a gold trophy and the status of champion baseball expert in a recent Dexter Lock competition,

Bill Messer, manager of the pine department at Commercial Lumber Co. in Downey, recuperated at home during December recovering from a heart attack. He'll be returning to work soon.

Jerry Griffin recently returned from a trip to Springfield, Oregon, where he inspected the laminated beam division of Rosboro Lumber Co. California Sugar & Western Pine Agency has been appointed exclusive distributor for Rosboro's beams in northern California. Cal Sugar, etc. also has the northern California exclusive for Boise Cascade's laminated beam division.

Art Parkinq Caldoor manager ir Los Angeles, attended business meetings in San Francisco recently.

Don Crane, Crane Mills in Corning, Calif. vacationed at La Jolla and Disneyland with the family during the last week of December.

Abel II. "Abe" Jackson, for 42 yearc a Union Lumber Co. stalwart, reports all is well after finishing up his first year with Jim Richardson Lumber Co. in Santa AnaAbe was Union's sales manager before his "retirement" about a year ago.

Milt Pernell has joined the industrial sales stafr of Summit Lumber Co., covering the L.A. area pushing specialty items, according to Leo Seidner.

Roy Dunbar spent the first two weeks of December in the Michigan-Ohio area on North Valley Lumber Sales business.

rrYalter Jennison, former vice president of Pacific Wood Products Compiny, has joined the executive staff of Evans Products Company's Plywall Division.

Bill Novak, former salesmanager of Ostrom Lumber Co. until its sale to AxeI Erickson" has joined Brunswick Timber Froducts in Nevada City as salesmanager. Brunswick is owned by Frank Amaral and Bill Pendola, Amaral being the general manager.

Bob French, ad manager.of Potlatch Forests, Inc., San Francisco, spent the first two weeks ol Ilecember in the Chicago area where he took in the annual convention of the National Association of Home Builders.

Hazel Upton Anderson, IBMC president, and her husband Wayne Anderson have returned from a trip to Florida and New York. Ken Schmidke, sales manager, and his wife were also aboard the company plane for the nationwide tour.

Hudson Lee, owner of Lee Lumber Company in Reno and former owner-oDerator of the fabled Lee's Drive-in, has been named to the board of directors of the Lumber Merchants Association representing LMA's Nevada membership.

Phil Gilbert, Coos Head boss at Wilming- ton and his Lois have spent 18 days vacationing in New Mexico visiting their brand new grandson Steven A. Storms.

LMA president Charlie Dart, head of K-Y Lumber Co, in Fresno, is recovering nicely from a November 16 heart attack. Charlie had been in Florida the week before his attack where he was representing LMA at the NLBMDA annual board of directors meeting.

Dee Essley and Roy Stanton spent the holiday weekend last month at their desert homes south of Palm Springs. They got in a little golf and loafing in the sun.

PauI McCracken, head of Tumac Lumber Co. in Portland, spent the second week of December visiting cedar accounts in the Bay Area with Merv Kjer of K/D Cedar Supply.

Ray Yan Ide visited the mill country dur- ing November seeking new sources of sup- ply. Ray has moved his offices to Whittier.

JANUARY, I966

Leo Ilubbard celebrated his 47th anniversary with the Hayward Lumber & Investment chain in California and Arizona on December 19. Leo signed-on with Hayward a week after getting out of the Army following World War I, and has been there ever since. "Plan to stick around another 47 years," quipped Leo.

Earle Johnson of Watsonville Lumber Company has sponsored O'lsen Lumber Company in San Jose, as an associate member in LMA. Bud Olsen is head of the San Jose based wholesale firm.

Wayne Gardner of the Lumber Association of Southern Calif,, Ross Kincaid of the Western Retail Lumbermen's Ass'n., Frank Davis of the Arizona association, Bob McBrien of Lumber Merchants Assn., Chet Nortz of the Intermountain group and Agnes Zipperian of the Montana association all met again in Reno in the latest of a series of fact-finding meetings.

Robert AlIerU president of California Lumber Co., Los Angeles, flew to San Francisco last month to attend the graduation of his son Allen from Coast Guard boot camp at the installation in Alameda.

Ilans Rainer, not wishing to move to Los Angeles as of January 1, with the East Asiatic Company's plywood and lumber trading department, announced his resignation and the formation of H. Rainer Company, 465 California Street, San Francisco. Mogens Silleman has been selected to head the East Asiatic departments now located at 615 South Flower Street, Los Angeles.

Jack Meiners and his family took in the sights at Carlsbad Caverns, N.M., last month. Jack is manager of Hayward Lumber & Investment Company's yard at Delano, Calif.

BiIl Openshaw, president of Black Bart Hoo-Hoo Club 181, extended the hand of welcome to four new membets following a recent Concat. The new Black Bart Cats are: Russ McDonell, Mendocino Builders Supply; Jack Harwood, Branscomb Ehterprises; Paul Dalerio, Dalerio's Pallet Shook Co., and Floyd Holstin, Cutter Lumber Products.

Truckee-Tahoe Lumberrs Charlie Cross, Sr. has been named to fill the late Joe Kirk's place on the executive committee of LMA.

Weyco Sells Arcofs Operotion

Weyerhaeuser Co. has sold its Arcata, Cali{., operations to a group of northern businessmen for a price described as several million dollars. C. E. Goll, W'eyerhaeuser's Arcata manager, said the properties were sold,because of a lack of an adequate source of raw materials.

W'eyerhaeuser sold 36,000 acres of timberland in three northern California counties to four private individuals and its particleboard plant, plywood mill and logging equipment at Arcata to Humboldt Flakeboard, a tr"* asrnrpany.

Among those who gathered in Los Angeles recently to represent redwood interests at a California State Park Commission hearing were Simpson Timber's Dave James and Harry Trobitz; Arcata Redwood's Eugene Hofsted; Redwood Region Conservation Council's Cork Shafer and the American Forest Products Industries'Loren Good.

Chuck Dickinson of California Redwood Association was a recent visitor to southern California where he called on various firms to promote new uses of redwood products.

Jack Fairfield, superintendent of yards and purchasing agent for the seven-yard Hayward Lumber & Investment Co., and his wife Dolly, flew east last month to spend Christmas with their daughter in Mclean, Virginia.

Henry Uhlinger, Ione Lumber Company, suffered a stroke during early November, but is making good progress at last report.

Rod Buchan, NFPA's code building consultant in southern Calif., and John Fies, the western regional manager, attended the staff-wide meeting in December in Washington, D.C,

Dean Jones, head of Master Coaters with plants at Downey and Longview, Washington, has announced the appointment of Charles Howard as plant manager at Longview.

Tioga Lumber Company's Don Hutchings earned a week's pass from Merced and used it up on a Nevada deer hunting junket,

Wood treated with Chromated Copper Arsenate lasts from two to ten times as long as ordinary wood. Odorless and clean, CCA salt' treated lumber is perfect for mudsills, posts, joists, framing members, patios, porches and many other applications, where permanence is desired.

ability, lumber pressure-treated with CCA salt is being recom' mended and used by an increasing number of architects, builders.

Union Prcmotes John Jones

C. Russell Johnson, the president of the Union Lumber Company, has announced the appointment of John L. Jones as general sales manager headquartering in San Francisco, as of March l. The appointment is made in contemplation of the retirement , late this year of Sherman A. Bishop, vice president, sales, who will continue in that capacity until he retires.

Jones has been district sales manager of the company's Atlantic seaboard teiritory with offices in New York. John C. Bailey, former assistant to Jones, will assume management of the New York territory. C. Markham Langham o{ the San Francisco office will move to New York as assistant to

Bailey. These appointments are also effective March l.

Other sales offices are in Chicago, Santa Ana, San Francisco, and Fort Bragg and will continue under the present managers.

Von Brelon Memoriql Fund

A memorial fund has been established at Stanford University by the family of Hamilton von Breton, former Santa Barbara, Calif. lumberman. who was killed in a United Airlines crash in November.

Von Breton was founder and president of The Islands Timber Co., and had other lurntrer interests in South America.

Friends wishing to donate to the memorial fund should address: Hamilton von Breton Memorial Fund, Stanford University, Palo Alto, Calif., attention Office of the General Secretary.

Fronk Ketly to Dont

Frank Morrisette, the executive vicepresident of Dant Forest Products, has revealed that Frank Kelly has joined Dant's big sales force. Kelly will be active in southern California sales but will work out of Dant's new office building and headquarters in Menlo Park.

A native of southern California. started with W. E. Cooper Lumber

pany and later Dant & Russell, Inc. in the Southland. Prior to moving to northern California a year ago, Kelly had gained

additional experience with Koppers Co., Cascade Pacific at Long Beach, and Consolidated Lumber Company.

Last year he was active in Hubbard & Johnson's cargo operation at the Port of Redwood City.

Dant's three northern California mills produce over 120 million feet of lumber a year and in addition the company controls another 100 million feet produced by Washington and Idaho mills. The company currently operates 14 trucks servicing the southern California area. Kelly Com-

FRAI{K KEttY

Rights and Wrongs on Redwood

Don't feel badly if you think that ,, , California's coast redwoods are the oldest. I largest, scarcest or slowest-growing trees, ., for though you're wrong, you have plentv , of company.

i Common misconceptions about Sequoia sempervirens get the axe in a new booklet, ; 'fQuestions and Answers About the Redwoods", issued by the redwood timber proi ducts industry. Copies are available without charge from California Redwood As- ' sociation, 617 Montgomery St., San Francisco.

The 20-page illustrated publication is , based on questions directed to the industry

by students, lumber dealers, teachers and conservationists from across the nation. Most of the queries show a general lack of knowledge about the trees and their future, CRA says.

The redwood found growing from the southwestern tip of Oregon 450 miles down the coast to San Luis Obispo County is a youngster compared with other California species, the publication claims. At 2,200 years, the oldest known specimen of coast redwood is outranked by bristlecome pine at 4,6O0 years, the 3,200-year-old Sierra redwood and western juniper, aged 3,000.

While the tallest living thing is a 367-

the rumben market i$ holilng uD

.,, now that BAXCO-PYRESOTE fire retardant treated lumber and plywood have been approved bythe new Uniform Building Code and by FHA for many uses formerly restricted to non-combustible materials. Stock up to meet the growi ng demands as architects and builders turn to f re protected wood for wall studs, plates, roofing, etc. For the whole story on the new permissive uses-and what they mean to you in sales upturn-send for our Bulletin.

AFTER ALL,YOUR CUSTOMERS

foot coast redwood growing on a tree farm near Orick, Humboldt County, the nation's largest trees in bulk are of the Sequoia gigantea species, found on the western slopes of the Sierra mountains. More than 98 percent of the Sierra trees are preserved in government parks and forests.

Is redwood a slow-growing tree? Far from it, answers the'.booklet. Coast redwood, the commercial species, is the nation's fastest growing conifer, and the Sierra redwood is not far behind. Some regrowth trees are now more than 200 feet tall with 6-foot diameters.

The remarkable redwood not only grows like a weed, it is unique among cone-bearing trees in being able to reforest itself in three difierent ways. Commonly, new trees grow from sprouts out of stumps. As many as five or ten shoots may form a familiar oofairy ring" around a parent stump. Redwood roots shoot out new trees the same way. The third method of natural reproduction is by seeds, which usually need a bed of soil undisturbed by floods or logging operations in order to take root.

The hardy, prolific character of the redwood, combined with reseeding and replanting by man, means that there may now be more trees in the l5-county redwood region than when'logging began 150 years ago, the booklet states.

How many virgin coast redwood trees are now preserved permanently in state parks? Enough to form a $iant picket fence, on eight-foot centers, stretching from San Francisco to New York City. More than half the 107,000 acres of coast redwood state parks consist of old-growth giants, accounting for one-quarter of all the original superlative specimens, it is estimated.

Horvey

Appointed P. R. Director

H. D. "Ben" Harvey has been appointed director of public relations for the Jim Walter Corp. and its subsidiaries, according to James W. Walter, chairman.

CAIIFORNIA TUIIBET ftIENCHANT

Harvey was formerly manager of licity for The Celotex Corporation, a sidiary of Jim Walter Corp.

pub' sub-

rtra newsandviews

by BOB McBRIEN executive vice oresident of the Lumber Merchonts Associotion of Northern Colifornio

T\\'O NIOST IIIPORTANT events o('('urred at the recent Lumr ber Nlerchants Association board of directors meeting held in $sc'13rn€'n16-and both u'ill put money in l-MA members' pockets! The first $'a,s acceptanc'e of a $53.000 refund chcck from State Fund insurance and the second r.as adoption of a r:ollegt' training program designed to provide our in*f with competent help in upt'omr'ne

To say that thcrt' rvere smiles on board members' fa<'es rvhen thev rvere sho.nn the check is understandable-and t:ertainh- an ttnrlerstalemcnr. L\lA meml,"rs hu, " L""n ent'ouraged often to keep their yards safetrconsr:ious. This dividend check shows the rewards for doing so. -F*-F*

Postmen throughout northcrn California are no\! delir,t,ring reftrnd share-s to individual dealer-" who partir.ipate irr l,nlA's group workmen's compensation program. State Ftrnd tells rrs that no indi'idual could possibly get as m'r'h of a rt'tur' lr.r,i.g irrsurance indilidually for this LMA refund totals 25-1,/, ,,..,.rn-t of the premiums paid lly memhcrs. It's anolhtr s,,.,d i"asorr t. join LI'IA if lou are not alrt'ady a*-memb"erl

The college program has lreen in the works {or many month-s spearheaded bv Jim Ross o[ Central Lumber Co.. Hanford. Jim has worked long and hard with the College of the Sequoias which has come up l'ith a t$'o year course intended to prepare students for entcring the retail ltrmlrer dealcr lrusines,..

Special emphasis ;,r ltr" ,,rn*rnrJ i. pl""a on subjects whit.h will dovetail lith on-the-job knowledge required in a retail yard. ]lerchandising, (.ost acr.ounting. construction and other areas o{ utmost importanr,e to todal''s dealer will be dctailed in the program. Ve'll be looking for the men and women rvlr,r gradrrate from this course to.join forces n-ith-u,. in upt.oming lears.

As our memlrers and some of his manr' {riends alrt'ad1' kne$.. our esteemed President Charlie Dart sufiered a heart artack on \ovemher 16. and spent ser"eral uncomfortahle davs in the hosliital. Charlie had ju,*t returned from a trip to \\-ashingtorr arrrl Florida rvhere he wa-s representing LMA at ntrtional meetings.

It's a real pleasure to rcport that Charlie is on the mend ancl lhile he will be arvay from his major activitit's for a couple o{ months. he is keeping a r.lose watch on his favorite industrl-. \\''s are much indebted to his intcrest and alwa]-s r,leas,.d to hare him repre.enting LllA.

New G-P Porticleboord Plont

Georgia-Pacific Corp. u'ill huild a 65 million sq. ft. annual capacity particleboarcl plant at Louisville. Miss., it has been announced by Robert B. Pamplin. G-P president, and Wm. C. Norman of the Crossett division. It rvill cost approximately $3.5 rnillion with construction to begin early in 1966 and completion dtr,' Janl1x1t 1967.

Thc nerv plant will be the first one of Georgia-Pacific'-* to manufar:ture particleboard. although thev manulacture a similar produt't, llakelroard, at Crossett. Ark.

Did you know that conventional hinged doors "lock-out" over 50 sq. ft. of useable floor space from anaverageone family dwelling?

I I

helps cut building costs fast installation

I frames-in easily I finished jambs -no stops needed

so near perfect it seems fo slide forever!

A MASSIVE refund check and the whys and wherefores of it are discussed this month bv Bob.

Western Retail Lumbermen's Association

NORTHWEST NEWS

By R0SS KINCAID executive vice president

"\YHY SHOIJLD I attend tle industry's vv trade show in Portland, Oregon, February 4 and 5, 1966?"

The one-word answer that most of us can understand is PROFIT. Everyone profits from your participation. ttAw, come on nowt' you say . tolt looks to me like I'd make more money staying right here at the plant, tending to business, instead of taking that time and putting out the dough for a trip to the exposition."

Could be, but then let's consider this matter factually. What are just a few of the benefits for the dealer who does attend?

,.-, (1) AWAREI\ESSan exposure to a : iam-packed exhibit of products, techniques, equipment, ideasthe only such display in the West; rbusiness programs to motivate, stimulate and inspire; as the late Art Hood said: "Of all the time-tested methods of

getting ahead in this world, no one capacity comes before awareness ,, PROJECT 70's strong admonition was to learn what is going on and be a leader, not just wait for things to happen, if you are interested in being around in the 70's.

(2) IDEA EXCHANGE-WhaI an opportunity to discuss trade matters with other dealers! Representatives from six states: California, Montana, Washington, Oregon, Idaho and Alaska will be there. Our members tell us that this opportunity to exchange ideas with other dealers is the greatest benefit of membership in a trade association. Are you taking full advantage of this? You may resolve many of the questions troubling you, if you will.

(3) TEAMWORKthis trade show, the 'Western Exposition in the Memorial Coliseum in Portland, Oregon on February 4-5, is Teqnuorh In Action! Manufacturers and wholesalers are supporting this Far West show to the hilt. Exciting exhibits in greater nunabers and variety than ever before, knowledgeable sales representatives ready to keep you abreast of sales techniques and

product knowledge . . all this in one lo. cation. Can you really afiord to be missing at a time when the other links in this distributive chain are depending upon the dealer for increasing sales strength? If manufacturers and wholesalers put their money and time on the line in the interest of dealers, can you stay home?

(4) FUN - Ies, you are entitled to some "time out.tt Refresh yourselveq enjoy the sociability of our industryos wonder' ful people. Visit with old and new friends in an exciting exposition atmosphere.

A parting reminder . . . be sure to arrive in time to take in the Preview in the Me' morial Coliseum from 6:30 to 10:00 p.m. on Thursday, February 3.

Supporting the 'oCircus of ldeas" themeo the exhibit opening and Preview, the evening of the 3rd, will feature circus music, props, clowns, elephants and of course the hot dogs, hamburgers, beer, etc., to make this a complete fun evening.

See you in Portland!

How Much?

How much does the lumber cost in a new home?

The U. S. Labor Department reports that lumber and lumber products account for about 40 percent of the materials bill in a tlpical new home, but only 19 percent of the entire buildine cost.

GAUFOINTA LUmsEn mElcllAlff

Distributors Elect Leonqrd Crofoot

Leonard H. Crofoot, president of the Western States Plywood Corporation in Santa Fe Springs, California, has been elected president of the National Building Material Distributors Association at their l4th annual convention in Chicago.

Crofoot, who had held the office of first vice president, was formerly president of the National Plywood Distributors Associ' ation prior to its merger with NBMDA.

new NgUnl directors include: Fred S. Thomson, Inland Lum' ber Co., Rialto, Calif.; David G. Dutton, A. C. Dutton Lumber Corp., Poughkeepsie, N.Y.; Daniel Cades, Northeast Roofing Supply Co., Philadelphia, Pa.; and M. C' Davidson, Houston (Texas) Sash & Door Company.

Record atendance was achieved at the NBMDA council meetings which included plywood and lumber, general commodities, millwork, and specialty products. More than I,200 persons toured the 125 manufacturers' conference booths in the exhibition hall'

Help For Deqlers Discussed

W'ays distributors can help dealer customers were discussed during the General Commodities Council of the National Building Material Distributors Association' (See above') The session touched on these new areas of competition in commodities:

ExpANDING pREFABBERs. Several distributors related how home manufacturing companies often swallow up retailers who supPlf the prefabbers witl trusses and other components. "When the prefabber buys a retail outlet " said a New York distributor, "the ietail outlet gets the advantage of the prefabber's buying power on roofing attd other commodities; he can often undercut distributors as well as other retailers by his lower purchasing prices'"

cAsrr & cARRY ourr.Ers. The distributors generally agree that giant cash and carry outlets seem to be doing an increasingly Letter job of merchandising which enables them to olten take 'larger percentages o{ the market away from conventional retailers' 'ilt's no secret," said one distributor, "that the cash and carry outlets merchandise the devil out of eight or ten leader 'items in order to attract trade; the other products handled by the outlets usually carry the full, normal mark-ups. There should be no reason why conventional rptailers couldn't apply similar merchandising principles."

The Commodities Council also suggested the following ways distributors might assist dealers in making more sales:

NEw IRoDUCT EDUcATIoN. The council agreed distributor salesmen should make a special efiort to thoroughly educate dealers about high-profit new products whenever they are released.

DEALER MEETINcs. The majority of the distributors agreed that product information and sales technique meetings are good ways to assist their dealer customers.

One distributor explained how he arranged an excellent new product meeting by working with a dealer and a local carpenters' union; 305 carpenters attend the evening dinner meeting.

Another distributor said he conducted two successful meetings by having dealers encourage attendance by the carpenters and applicators with whom they worked regularly. One session drew 1-05 dealer-applicator personnel to learn about new products.

New Forestry Appointment

State Forester Francis H. Raymond has named Geofirey Snow of Santa Rosa as headquarters stafi officer in Sacramento. He will be responsible for state-wide eoordination of California Division of Forestry training aetivities.;.

Snow succeeds Gervice Nash, recently promoted to assistant deputy state forester in the division's San Joaquin district.

Angry Do-lt-Yourselfer?

A busy arsonist (or an angry do-it-yourselfer) set some kind of a record on Decemrber 7, when between midnight and 4:00 a.m. he set fires at Modesto Lumber Co. in Salida, then Wickes Cash & Carry, also in Salida, and then at American Distributors in nearby Modesto, Calif.

Francis Christenson reports that his Salida branch was completely destroyed by the incendiary blaze. W'ickes management said the fire in their yard was almost immediately contained and damage was light. John Mensinger reports little damage at American Distributors. In his "spare" time the arsonist also unsuccdssfully sought to burn down a Modesto service station.

U.C. lnformqtion Service

The University of Glifornia has taken steps to implement a new federally-sponsored program designed to generate a freer flow of technical and scientific services to business, industry, and commerce.

Under the new program, qualified institutions are invited to submit proposals to the University of California for services and activities that will help private concerns acquire and use scientific and engineering information more effectively.

Such technical services include the preparation and dissemination of technical reports, abstracts, and other information; estabIishment of reference services to identify sources of engineering and other scientific expertisel and sponsorship of industrial workshops, seminars, training programs, demonstrations, and field visits.

Wood Shorfoge Predicted

A reported threat of a shortage of wood combined with a sustained increase in plywood consumption are forcing major lumber companies into new policies, according to a recent report in the usually authoritative I nsid,ers N ewsletter.

Companies such as tT.S. Plywood are buying wood from outside sources, rather than cut their own, the report says. The reason cited is that their timber reserves will increase in value rapidly as the supply of wood diminishes. Recent purchases of timberland all over the world are part of the program.

Also noted in the report is the fourteen percent annual increase in the demand for softwood since 1959, against a four percent increase for wood in general. The final forecast reported is a sales projrrction oI 22.5,billion sq. ft. within a decade, or approximately double the 1964 total.

MARKTT PNEPIRED TO GISE YOU IMMEDIATE DIRECT-MILL TRUCK AND TRAITER SHIPMENT

P, .dlttilA,...

Doughs Fir, White Fir Incense Cedar, Sugar Pine . Ponderosa Pine lengths up to 18'. Fine grained old growth tim- hr from our YollaBolla Tree Farm.

Deqler Bonqnzq Mobile Disploy

One of the first of its kind in the field of dealer merchandising ,ale-q tools i-s the new f)ealer Bonanza Mobile Display used by Owt'ns-Corning Fiberglas{' Corporation on the Pacific Coast. The panel truck presentation brings lO-minute showings of F'ilrerglas products to lruilding material dealers throughout the western state-s. The presentation stresses OCF's "Assistance in Depth" program and explains the advantages o{ Owens-Corning Fibt'rglas insulation, shingles, acoustical ceiling materials. noise ;top board, dust stop filters, and screening. For your own demon;tration of the new mobilc display or further information concerning it, contact Owens-Corning Fiberglas Corporation, P.0. Box 89, Santa Clara" California.

IIFFICE - C(IRNII{G PLANT . PASI(ENTA rWr \gg

WSl"[?"o*,.

what has

Life, Look, McCalls, Good Housekeeping, True, Saturday Evening Post, Sunset g0l

thal Popular Mechanics, Grit, Family Handyman, Mechanix lllustrated, House Beautiful. Sports lllustrated also have?

llcft aduentising

that's what

Over 15,000,000 ad impressions monthly reach six out of seven of your customers.

Be sure you stock nationally advertised Deft Clear Wood Finish and Deft Wood Stainjust for the prof it of it.

*Registered trodemork of Owens-Co.ning Fiberglos.

Mobile display checks out dealers on Fiberglas.

New Program Helps Dealers to Get Their Share of Remodeling Business

A COMPLETE program for establishing, a r operating trnd promoting a remodeling business has been developed for building supply dealers by National Gypsum Company.

The program was prepared to assist dealers in getting a greater share of the growing remodeling market, norv estimated by the U. S. Governnrent to be worth more than $15 billion annually.

To prepare the program, Nationdl Gypsum spent more than three years researching the best way for building supply dealers to promote and price remodeling jobs.

As a result, a nunrber of unique business tools are available. These include a pricing book that makes it possible {or dealers to quote on materials and labor required on remodeling jobs to within five per cent of the final cost.

Another new development is a control system that makes it possible to keep complete estimating, cost summaries and complaint adjustment records with only l0 different forms

Recognizing the need to upgrade con-

MR. RTIAIL DEAIER:

sumer confidence in the remodeline industry, National Gypsum also has estiblished the Gold Bond Master Remodelers Guild.

This is an informal organization of dealers who have pledged themselves to good business practices as outlined in the Guild's bylaws. Members are furnished with a Guild plaque for their wall, rrindow decals and other items to promote the Guild and those dealers participating in it.

Assisting National Gypsum with the program is Joseph Berne, nationally known remodeling consultant. His book, ooHow to Nlake Money in the llemodeling Business," is included in the numerous aids made available by National Gypsum.

To draw initial interest by home-owners, National Gypsum conducted a nationwide contest through Guild members. A free trip to the Vorld's Fair plus 50 other valuable prizes were given.

The complete remodeling frrogram represents a cost to National Gypsum of more than $300 per dealer kit. However, it is made available to dealers for an investment oI from $60 to $85, depending upon the number of aids he will require.

D. C. ESSIEY ond SON mointqins o well bcrlonced SHED INVENTORY of

o QUAIITY DRY REDWOOD

o AYE & CTEAR PATTERN STOCK

o BEVEIED SIDING & S4S reody for immediote delivery-or pickup

No Order Too Smoll

Just try us for PRICE & SERVICE

8U0Tlt{G REM()DEtll{G J0BS is simplif ied through use of a new pricing book. All phases of remodeling costs are covered. Remodeler checks national cost of all items and labor charges, than scales this cost up or down to local conditions. By adding profit margin, he has a realistic figure to w6rk withl

AIDS in the new Gold Bond program include a remodeling pricing book, wall plaque, copies of "Remodeling Magic," an idea book for consumers, and many other items providing dealers with all the tools necessary to establish, operate and promote a successful remodeling business.

We represent in Southern Cqlifornio

Willih Redwood Ptoducls

Willirs, Cqlif.

Mqnufoclurers of : Certified Kiln Dried Redwood '

Bevel Sidings . Fociory Primed r WroPPing o Loth

o Rough & Milled Commons r Timbers o Member of c.R.A. & R.t.S.

Pockoged Lots o Truck & Troiler Shipments o Less

Thon Corlood Lots o Mixed C-or Shipmenfs o Dry Kilns

o Plqning Mill o Ponderoso Pine I Boords o Siding

REM()DEtlll0 PR0GRAM

CATIIORNIA TU}IBER'IAERCHANT

Oregon Lumber Firm Converts Sowdusl Burner lo Sioroge Bin

After you have phased'out a $13,000 burner what do you do with it?

That was the problem Olson'Lawyer of White City, Oregon, posed to Medford Steel & Blowpipe Division of Concrete'Steel Corp. of Medford, long a manufacturer of the very burners now being phased out.

The answer? Convert it to a storage bin.

The wigwam burner offers the ideal shape, and the utilization of the existing burner skin ,cuts material storage cost by half. This unique solution, thought to be the only conversion of its kind in Oregon, was the brain-child of Medford Steel & Blowpipe' Divided into two sections, the old burner

TheNATL9,MAN

Our nails are

manufactured from American made steel,

]IEW PLATT FIIR IIRIGIIIATOR$ tlF IEAD U]IDER THE HEAD IIAII$

Deniston Company's new plant in Alsip, Illinois (a Chicago euburb), was degigned for maximum production efrciency, to speed a gteadv supplv of Deniston Triplri- L6rili Lead -Seal Mefal Roofing Nails to your warehouse.

The new plant and ofrce, erected on a 70,000 square foot site to allow for future expansion ie equipped with the latest and best machinery for increasing production speed and economY and give you the very best in a metal roofing nail.

Steadily increasing demand for Deniston Nails, from coast to coast, made the move to new quarters a necessitv if Deniston standards of qualitv and service were to bd maiitained. Confurences between Deniston management, architects, and pioduction specialists develbped the plained production line which would

guarantee the utmost eftciency in operation.

From arrival of raw materials to final inspection and shipping of Denieton's 50-pound colorboard cartoni, plant design includes economy-conscroua rouf,rng and time-eaving handling equipment. Modern office prbc6dures and efficient lay6ut ineure fast order procegsing and inquiry handling.

The new Deniston Plant is a far cry from the fireeide forge wheie nails were made bv-hand as a household ind-ustry, until the beginning of th; 19th century. While forge, anvil, hammer and visd could shape yesterdaY's crude fasteners, the Deniston Tliple-Lock Lead-Seal Metal Roofing NaiI of today demands modern machinerv and constant control td maintain its record of consistent qualitY, shiPmeut after shipment.

is capable of storing potentially-profitable wastes of two species, in this case, Douglas fir and white fir. Total storage capacity is 28,000 cubic feet-enough to fill nine rail cars or 14 ten-unit capacity trucks.

This unique conversion installation was made possible by the start of particleboard production in two new Medford area plants. The $50,000 investment for converting the burner will permit full utilization of potentially profitable materials. Approximately 2,900 cars of planer shavings per year that formerly went up in smoke are now being used.

Plomondon Joins Forest Fiber

Robert Plamondon has joined the sales stafi of Forest Fiber Products Co., according to Henry B. Jacobsen, sales manager o{ the forest products firm.

Plamondon, who recently completed an indoctrination course at the company's Portland, Ore., plant, is calling on the distributor trade in the southern California

POSITIVE PROTECTION

Metal roofing held bY Deniston Trible-Lock

Lead-Seal Metdl Roofing Nails gives. positive Protectron agarnsl croP-ano equi_pment damage from wlnd, snow, raln, or nall.

Lead, under the head and down the shank, Plugs the nail hole comPletelY' forming a perfect dolrble seal. The sheet sPrings back over the TriPle-Lock "bump," effectivelY Pre- veutins the nail from workinCout, and locking nail, le-ad, and sheet golidly together.

There's no possibility of leakage around nail holes, with -Denigton-degigned nails. Origiinators of leqd under the head nails for metal roofi ng applications' Deniston ComPanY, since 1926. hag continued to be the liader in the develoPrnent of lead-head nails.

Heavilv zinc-coated for protectidn against rus!, Deniston's TriPle-Lock

Lead-Seal Metal Roofing NaiI resists corrosion, Prevents gradual disintegEation of roofing eheete.

A veteran of 10 years experience in hardboard, plywood and door sales, he was formerly with U.S. Plywood Corp., Clear Fir Sales and Simpson Timber Co.

Tree Diseose Source

Dwarfmistletoe-a widely distributed plant parasite-is a major cause of tree disease that damages billions ol board leet ol sawtimber in the nation's forests each year,

To control the parasite, forest managers log infected stands and prune and thin trees. If they knew when dwarfmistletoe flowered and dispersed it's seeds, they would be better able to control its spread and buildup.

A U.S. Forest Service scientist, Robert F. Scharpf, reports that one species of dwarfmistletoe-Anceuthobium campylopo' dum-both flowers and disperses its seeds earlier in the fall in the Sierra Nevada than at lower elevations and along the California coast. His study covered field observations made over a six year period.

ONE 0F IHE TANDMARKS of Oregon's lumber industry works in a new role. This converted sawdust burner at 0lson-Lawyer Lumber Co. in White City now serves as a storage silo for tons of sawdust and shavings.

ROBERT PLAMI)NDOTI

Lqtest Stqndqrds Bqllot Returns

The latest available tally from the Lumber Standards Preference ballot is running more than two-to-one in favor of rejecting the new lumber size standards as proposed by the American Lumber Standards Committee, according to one of the ballot sponsors, Wayne Gardnero executive vice-president o{ the Lumber Association of Southern California.

The ballot, which caused an industry-wide stir when it was mailed recently, asks the receiver to vote for Choice A (essentially the position of the green size advocates) or Choice B, which is the compromise standards worked out by the ALSC last year.

Latest returns showed 3,12I ballots returned with 1,839 for choice A (green) and I,032 for the ALSC or choice B size. No change or other comments scored 250. Thus, only 36 percent favored the ALSC sizes that are expected to be submitted officially by the Department of Commerce to approximately the same list o{ names later this year. If they are then passed favorably, Choice B would become the new industry standard for softwood lumber in the United States.

Supreme Nine Honors Gollogher

The Hoo-Hoo International board of directors has voted to award the first plaque of Supreme Nine Recognition for outstanding leadership to Tom P. Gallagher, president of New Mexico Timbers, Inc.

Snark Bradford T. Dempsey presented the plaque at a special concat for industry leaders held in conjunction with the NFPA fall meeting. This special recognition was granted for Gallagher's outstanding contributions and leadership of national import in the promotion of wood products. The award, made on the recom' mendation of the Hoo-Hoo Advisory Committee, was based on his leadership role as chairman of the former National Wood Council, temporary chairman of the Forest Products Promotion Council, and many other committee activities related to greater acceptance and use of forest products.

Corvqllis Store Sold

Howard Lengele has purchased the property and business o{ Lumberland, Inc., Corvallis, Ore., from Crandall Peck of Harrisburg, Ore.

Lengele has announced that he will expand the inventory at the retail operation and add garden and nursery supplies. New name of the store will be Corvallis Home & Building Supplies. Al McClennan will continue as manager.

Lengele also owns and operates Lein's Nursery in Corvallis.

Large diversiffed stocks of foreign and domestic hardwoods -our yard.

o Prompt delivery byour trucks

o Immediate service on "will calls"

o Complete milling facilities

o Centrally located

o Competitively priced

FIRE-REIARDAI{I LUMBER and plywood from J. H. Baxter is now being delivered prepackaged_ in protective covers made by Portco trom special water+epellent paper manufactured by the Sisalkraft division of St. Regis. Wrappers keep the lumber dry and maintain the pressure-impregnated flre+etardant properties without storage under shelter and allows lumber to be stacked outdoors at jobsite.

@x@@QsaaaQxa@a'2*2aqa@qxa4o'a'2e

Twentlr'FlveTears Ago

As Reported in the Janu ary I94I, Issue of the California Lumber Merchant, Est. 1922

Andy Donavan and Carl Reeder of Hobbs Wall Lurnber Co., Los Angeles, traveled to the home office in San Francisco for a sales meeting. From there, a Christmas party of the East Bay IIoo-Hoo Club in Oakland.

Charlie Shaw, The Pacific Lumber Co., San Francisco, acted as Santa Claus for their annual Christmas party for the stafr at the Palace Hotel.

G. B. McGill, in charge of the Eugene, Oregon, office of Pope & Talbot, Inc., and Mrs. Mccill, were San Francisco visitors for the Christmas and New Year's holidays.

Melvin H. Baker, president of the National Gypsum Co., announced the appointment of Robert W. Dones as director of sales.

Donald R. 'Philips, familiarly known as "Awkey," has joined the sales staff of Lawrence-Philips Lumber Company of Los Angeles.

IIal Dwart of Portland, Oregon, Northwest representative of Atkinson-Stutz Co., San ,- Srancisco, was in San Francisco tor a few days to confer with this concern's principals.

William Ness, manager of Ttre Diamond Match Co., Galt, for the past two years, has been named manag:er of the company's yard in Manteca.

Alfred D. Bell, Jr. has been promoted to general sales manager, in charge of sales of the products of the Samoa and Eureka mills of the Hammond Redwood Company. His lumber experience dates back to 1925 when at the age of 16 he worked in the Hammond mill at Samoa during his summer vacation.

Stuart C. Smith of Fountain-Smith, Angeles, was in San Francisco for a days last week on business.

A. G. Clabaugh recently retired from active service as manag'er of the Patten-Blinn Lumber Company in Puente.

S. C. Hooper, Southwestern sales agent for Dant & Russell, Inc. of Portland, Oregon, in charge of West Coast lumber and FirTex sales, was a Los Angeles visitor over the holidays and called on many of his lumbermen friends.

Roy E. Hills and Bill Nigh of WendlingNathan Co., San Francisco, and their wives, were intercsted spectator-r at the Rose Bowl game on New Yearts Day.

Ilarold R. Crane of Crane Mills, California Pine manufactuters of BIy, Oregon, accompanied by his family, spent a few days in San Francisco during the holidays. They took in the East-West football game.

P. B. Gilbert, Coos Bay Logging Co., North Bend, Oregon and T. B. Lawrence of the Lawrence-Philips Lumber Co., Los Angeles flew to Mexico where they spent several days hunting.

E. L. Green, vice-president and in charge of sales, lJnion Lumber Co., San Francisco, was a visitor at the company's Los Angeles office last week.

E. C. Hallinan of Hallinan Mackin Co., San Francisco, spent a few days at the firm's Los Angeles yard.

D. C. Essley and D. C. Essley & Son announce the moving of their ofEces to Atlantic Blvd., Los Angeles.

Norman Yincente, for the past several years with J. H. Baxter & Co., San Francisco, has become a member of the sales staff of Mac' Donald & Harrington, Ltd., San Francisco.

Seth L. Butler, San Francisco representative of Dant & Russell, Inc., returned from a visit to the company's home office in Portland.

Robert S. (Bob) Oegood resigned his position as sales manager of Cadwallader-Gibson Co., Inc., Los Angeles, to take over sales for the Lumber Division of Frieder Brothers of Cincinnati, owners of Reynaldo Lumber Company of Manila'

Unlike mony who'lesolers, our yord inventory is mointoined with the retoiler in mindyou con olwoYs depend on United to fill oll your Pine ond White Fir needs.

Wqrren Southwest Closes

Warren Southwest, Inc., a figure for forty-two years in the pressure treating business in southern California, has gone out of business.

The decision to close the Warren operation in Torrance, Calif. was made earlier this year bv Warren Brothers. Inc.. the Bostonbased parent firm thai o*n"d the treating division. The division was set up in 1923 to tie in with the road paving operations of the eastern firm. The southland company was the only treating operation in the corporation and was purchased from the PanPacific Construction Co.

Disposal of the equipment and sale of the fifteen acre plant site is now in process. Most of the treating equipment is expected to be sold to salvage outfits, company observers reported. Though some Warren plant help had found other jobs, many were looking during the Christmas season. There was no word at this writing on what possible moves would be made by the executive staff.

for California . .

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington mills;

Old Growth Flr Dimension from F.S,P, Lumber Co., Port Orford, Oregon Hemlock Studs from Warrenton Lumber Co., Warrenton, Oregon Hemlock Dimension from Westport Lumber Co., Westport, Oregon Douglas Flr Studs from Shepherd & Dasher Lumber Co., Longview, Wash.

lYEARll{G IllE EtACl( armband of mourning (0.K., so ifs a garter) for Warren Southwest.is.Don Dayen (third frorn righ0.-0thers'in the weekiy lunch club who helped n-ote.the qassing.were (l-d Rich- Stanley and Bob Ringer'of Warren; Howie Jester .oJ 0lson .Steamship; Frank Ross, J. H. Baxter & Co-.; Bun Miller, 0lson Steamship; Bob Humphries and Don Dayen of Sun Lumber; John Hults 6f Consolidated Lumber and Pete Pond of Pond Trucking.

Lumbermen's Credit Workshop

The San Diego Lumbermen's Association sponsored an evening credit workshop on November 12 and 19, attended by more than 70 retailers.

The course was conducted by Leo Hubbard, who heads-up the seven-yard Hayward Lumber & Investment Co. chain. His lecture covered the lien law, stop notices and all credit systems.

The association recently published a 78-paget booklet covering the California lien law, revised as of November, 1965, to reflect recent changes by the state legislature. Copies are available at $5 each from the San Dieeo Lumbermen's Association. 802 Terminal St., San Diego.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how yoqr and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1290 or 283-0544.

Ncw Lflt@natutr@

Commerciql Plywood Doto

Comprehensive information on the use of plywood in industrial and commercial construction is contained in the new booklet, Plywood Construction Systems.

The well-illustrated 49-page booklet carries detailed information and recommendations for plywood use in all non-residential construction applications. Special emphasis is given to roof decks with special sections on short span and long span systems.

WRITE: American Plywood Association, 1119 A Street, Tacoma, Washington 98401.

Mouldings Booklet

Just published by Western Wood Moulding Producers and A ls e four page booklet ',''illustrating most eommonly available western wood rnouldings. Entitled "Mouldings From 'Western Wood", the booklet is ftee.

WRITE: WWMP, Skyline Bldg., Portland., Ore. 97 221.

Decorotive Pqnel

The many advantages of VenO-Wood, a prefinished decorative wood paneling manufactured by Long-Bell Division of International Paper Company, are described in a new fourpage full-color folder..

Ven-O-Wood consists of natural wood veneer permanently bonded to a solid flakeboard backing. The free folder shows the unique, patented manufacturing ptocess. A thick layer of rugged western woed flakes, phenolic resin, and a facing sheet of veneer are compressed under high pressure into a strong, solid panel a quarter of an inch thick.

WBITE: Long-Bell Division, International Paper Company, Dept. 553, P. O. Box 8411, PortLand, Oregon 97207.

Royolcoie Pqnels

"fnnovations in Home Decor" is the title of a free eight-page, full-color folder which illustrates 14 Royalcote decorator panels and gives suggestions for their use in the home. Full room settings are shorvn featuring Diplo- mat Paneled Walnut, Pecky Teak, Mount Vernon Cherry and New Honeytone Cherry. Color

vignettes of the panelings and brief descriptions enable the reader to visualize the products.

TIRITE: Masonite Corp., Box B, Chicago, Ill. 60690.

Morlite Ad Mots

Dealers can tie in with Marlite's magazine and television campaigns for decorator panel-

Wrought lron Sqles

A new colorful, three-waY banner designed to help pointof-purchase sales efrorts for wrought iron columns and railing, is being ofrered free to dealers by the Locke Manufacturing Co.

The banner is one of several elements in a trade program designed to help their dealers take advantage of the winter season opportunities for extra wrgught iron sales.

WRITE: Irccke Manufacturing Co., Ohio St., Lodi, Ohio.

Vulconized Overlcrys

A new six-page brochure describing Forbon, a special vulcanized fibre overlay for lumber, plywood, and particleboard, is cvrllrbh f,mm l{stionrf Vdcanized Fibre CompanY, Wilmington, Del.

Ceromic Tile Booklet

fire Tile Council of America has just issued a new booklet, "Certified Ceramic file," explaining in detail the advantages of tile made in the U. S. and quality certified by the Tile Council.

Sample architectural specifications to insure getting quality certified tile are included in the booklet. Also spelled out is exactly what is certified, and how the Tile Council's prograrn works.

WRITE: Tile Council of America, 800 Second Ave., New York, N. Y. 10017.

Free Diesel Truck Guide

A free sixteen-page guide to truck specifications is available from Peterbilt Motors Co., manufacturer of heavy-duty diesel trucks.

The booklet contains easy-toread data for arriving at optimum values for torque, horsepower, mph figures, tire load radius, axle ratios, grade resistance and other factors neded to determine truck speciffcations.

Mats Feature Decorator Paneling ing by utilizing ad mats. Included in the series are three mats featuring new Marlite panels. Both two and three-column formats are available to promote the Marlite Mural line. On the right, two ad mats feature a tub-shower unit with a Ponta Roma Mural. The new ad mat on the left spotlights the Marlite Chantilly Lace pattern.

WRITE: Adv. Dept., Marsh Wall Products, Dover, Ohio

Truss Design Avoilqble

Dealer-builders using trussed rafters in residential construction and dealers offering truss fabrication services will be able to save money and time by using a newly-developed series of plywood gusseted truss designs, according to American Plywood Association which developed the series.

The ten truss plan sheets in the series show 175 difrerent designs and were selected from a thousand possible designs using electronic data processing.

Six of the plan sheets in the new series are of the king-post type and four are W-trusses.

Complete plans and ordering instructions for the ten truss designs are contained in the new twelve page booklet.

WRITE: American Plywood Association, 1119 A Street Tacoma, Wash. 98401.

The new brochure details the advantages and uses of Forbon in the building industry, particularly for house siding. Paint applied to ordinary house siding with an overlay of Forbon will last up to ten years.

WRITE: National Vulcanized Fibre Cb., 1065 Beech St., Wilmington, nel. 19899.

Sow Reference

Armstrong Manuf acturing Company, Portland, Oregon, has a valuable new reference book for filers and mill operators, which contains vital information never before available.

Title of the book is "Sawmill Feeds and Speeds" (Band and Circular Rip Saws). Author is P. S. Quelch, well-known author of "The Saw Filer's Handbook."

"Sawmill Feeds and Speeds" sells for ten dollars per copy, postpaid.

TilRITE: Armstrong Manufactnring Company, 2\35 N. W. 21st Avenue, Portland, Oregon 97208.

Red Cedor lnfo

Western Red Cedar "Where to Buy" directory is now available free of charge. Lists all producers and indicates specific products available from each plus merchandising and technical literature available.

WRITE: Western Red Cedar Lumber Association, Yeon Building, Portland, Oregon 97204.

WRIIE: Peterbilt Motors Co., 38801 Cherry St., Newark, Cnlif.

Post o'nd Jomb Cops

Timber Engineering Company has announced the availabilitY of a design and specification sheet on its line of post and jamb caps. Presenting complete information on sizes, packaging, shipping weight and recommended safe working values, the sheet has been prepared Purposely for insertion in product reference files maintained bY architects, engineers, builders and material dealers.

WRITE: fimber Engineering Company, 1619 Massachusetts Avenue, NW, Washington, D.C. 20036.

Fire-Retordonl Roofs

"Fire-Retardant-Treated Plywood Roofs" is the title of a new publication just released bY the American Plywood Association to explain how plywood can be used for economy, while still receiving low insurance rates.

The booklet explainswith complete detailed drawingsa variety of support systems. A map showing insurance rates allowed in all states is also included.

Single copies of the booklet' along with a list of fire-retardant-treated plywood suPpliers, are free.

WRITE: American Plywood Association, 1119 A Street, Tacoma, Washington 98401.

College Retoiling Csurse

The College of the Sequoias in Visalia, California, has introduced a new two year course intended to prepare a student to enter the retail buildinq material business. Special emphasis is 'placed on subjects which will dovetail with on-the-job knowledge required in a retail yard.

"This is a tremendous step forward," Homer Hayward told a recent meeting of LMA board members, "and we look "forward to the day when we will be hiring people with knowledge of our industry."

Among the subjects included in the dealer curriculum are: elementary carpentry, business arithmetic, trade drawing, salesmanship, retailing, planning construction and

design, recordkeeping for small business, marketing, and consurner prorblems.

The board highly endorsed the program and commended Jim Ross of Central Lumber Company for the work he has done with the college officials. The ,board also appointed Ross chairman of a committee to work further with the Colleee of the Sequoias. Also appointed to the committee were Arthur Masters and Robert Kimble.

lqfest Red Book Releosed

The latest issue of the Lumbermen's Red Book, the most comprehensive credit and marketing guide in the lumber and woodworking industries, is just off the press.

NEW H0ME F|)R CEL0TEX is now under construction in Tampa, Fla. The 91,500,000 seven-story building will house general offices of Celotex, a subsidiary oJ Jim Walter Corp. Model shows how building wili appear when completed in the fall o{ 1966. Celotex moved its headquarters from Chicago to Tampa last July.

Costs of Privote Trucks Anolyzed

The first comprehensive study to compare the costs of privately owned trucks and full-service leasing on an item-by-item basis has just been issued by University Research Center, Chicago.

The 4S-page study is aimed at top management and is entitleti: ooTruck Costs: A Comparison of Private Ownership and FullService Leasing."

It is based on a cost analysis of 1,338 companies owning 7,359 trucks and of three national full-service truck leasing organizations owning 38,000 trucks. Analyzed are the usefulness o{ private trucks, actual standing and running costs, the costs of

full-service leasing, and the cost of capital. Six complete charts are included.

Highlight of the report is a detailed comparison of private trucking costs with full' service leasing charges-the first time this has ever been done in truck literature.

In addition, there is an extended analysis of the service features of full'servioe truck leasing and a full chapter devoted to potential disadvantages of full-service leasing. Cost of capital is analyzed through com' plete cash flow charts.

Single free copies of this study may be obtained by executives by writing to University Research Center, 209 South LaSalle Street, Chicago, Illinois, 60604.

BeforeYou Buy-Inquire

l(lIIEl{S

ltl TllE 5/4 were discovered in a stack of lumber at Tarter. Webster & Johnson's Stockton, Calif. sales office. The three young castaways have been adopted as mascots and have been individually dubbed No. 1 Shop, No.2 Shop and No. 3 Clear. In six weeks, the TW&J kittens have consumed about $50 in food contributed by the soft-hearted employees at the yard.

Sell the Smoll Builder

A recent membership survey of the National Association of Fio-e Builden shows that the number of large builders has declined in the past five years, while the number of small builders has increased. Small builders now account for a large percentage of the total volume of housing construction.

The report has major import also for the lumber industry. The smaller builder, because of requirements involving credit, service and even the volume which he needs at any one timg probably is a better customer of the retail lumber dealer than of a wholesaler, major distributor or manufacturer, The larger builder, on the other hand, has

made it almost an article of faith to bypass as much of the distribution chain as possible-and he can do so because he can provide for himself the services ofiered by retailer and wholesaler. The continued emphasis on conventional on-site construction means a continued market for lumber pieces, the distribution of which is difiused throughout the nation. It is this type o{ market distribution which has made possible the multiplicity of production and marketing faeilities which are peculiar to the lumber industry.

There are many reasons for what now can be considered a trend toward more small construction firms building a greater proportion of the nation's housing. For one thing, housing has never lent itself to fac-

tory production. There is no national market, only Iocal markets which are individual communities and between which there may be little conformity in housing preferences. The market for big tract operations has declined as mass shelter needs have been met. The use of prefabricated parts has not increased sigrrificantly over the past five years, according to the NAHB survey. Nor has the proportion of builders using purely conventional methods increased. In other words, the revolution in technology widely anticipated a few years ago simply has not developed-and those technological changes which have occurred over the past few years apparently have been readily adaptable by the smaller individual home builder.

ASSOCIATED REDWOOD TilttS

Redwood From Relioble Mills

Los Angele: LCL Yord

o Dry Aye & Btr

o Fence Moteriols

o Gqrqge Door Siding

P.O. Bor Y, Arcato

TWX: 707-827-M33

Phone: VAndyke 2-2416

Bill Brquning Norm Hordy

Ukiqh's Redwood C.osst Lumber Exponds with New Mill Focilities

pEDWOOD COAST LUMBER Company

ft of Ukiah, Calif., opened its new milling facilities for manufacturing sawn fence paling and cooling tower lath in October.

Located just across the street from Redwood Coast's main distribution yard, the new mill has two twin-line resaws capable of handling 20 ft. lumber, two rip saws and four cut-ofi or trim saws.

The company will continue to specialize in redwood split products and sawn products including split and mortised redwood posts, rails, palings and Hollywood shakes,

o Green Commons

o Bender

o lqth

Also Direct Rqil ond T&T Shipmenis

7257 Telqtoph Rood, los Angeles

OVerbrook 5-8741- PArkview 2-4593

Norm Voelcker Corl Duproy

Joy Brouning

and also offers complete stocks of redwood, fir and pine lumber.

Jim Mayer and Cordes ,Langley headup the Redwood Coast operation.

LASC MANAGEMENT MEETING

(Continueil front. Page 12)

Lumber Co., were split 50-50 in their opinions of the feasibility of adopting a data processing system. The panelists all reported degrees of success with their firm's systems, but all cautioned members to give data processing serious consideration before purchasing.

'oDecide what you need and what you

expect your system to do before buying one," summed up panelist Sullivan. 'oYour system can only be as good as your management can make it," he added.

The second day of the conference was given over to a panel discussion of changing distribution patterns, followed in the afternoon by a report on 'oGrade Standardization-Where Is It?" from Wayne Gardner and Ralph Hill of Owens-Parks Lumber Co.

Hill summed up the association's opposi tion to the new propos'ed sizes, saying, o'We are in no way trying to close the southern California market to anyone's product nor are we opposing the use of

View of Redwood Coast's new mill. Green chain; conveyor and burner in background. Twin line resaws and gang rip (left).

w%k

IMPORTED

& DOMESTIC HARDWOODS . . ...IMPORTED PLYWOOD

kiln-dried lumber. We want a free and open market. We do oppos, however, the hasty adoption of an unworkable standard. If sizes are promulgated that are impractical, they won't remain a standard long."

Sun Lumber's Trevor Page closed the session with a talk on "Medicare-How It Afiects Your Cost of Doing Business."

The social side of the conference included a western steak fry, luncheons, a cocktail party and a golf tournament at the challenging San Jacinto course.

Norton and Inez Hathaway of Oceanside Lumber took the Iow net honors, with Hallinan-Mackin's Jim Fair winning the Iow gross trophy. Stuart Harris of Lounsberry & Harris took the dufier award.

Distribution Survey Avoiloble

The Producers' Council has announced that its distri,bution study is now available generally to the industry at $5 per volume. Phase A consists of two volumes: The Supply-Support Requirements oI Nonresidential Construction

The Supply-Support Requirements of Homebuilders

Phase B consists of five volumes:

I Introduction and Recommendations for Management

II Distribution Through ManufacturerErectors

III Distribution Throueh Contractor-Distributors

WHOLESALER,S IMPOR,TERS MILL REPREISENTATIVES

ALL

IV Distribution Through Distributors

and Independent Installers

V Broad-Line Distributive Agencies

The Non-Supply

As tle supply is limited, requests will be handled on a first-come, first-serve basis. The decision by the council's distribu' tion study committee to release the report at this low price reflects a desire to close out the project and follows up an earlier decision to send a complimentary copy of phase A and B to universities around the country with a special interest in the distribution and marketing of building products.

The distribution study was launched in 1960 and completed in 18i3.

TWIN TIARBORS LUMBER CO.

It25 Board of Ttade Bldg. PORTLAI\D, OREGON 97204 Telephon ei 228-4142

PALO ALTO, CALIF.

701 Welsh Road-Suite 2219

Jim Fraser Telephone: (415) 327-4380

451 South G Street

ARCATA, CALIFORI\rA

Phone: VAndyke 2-2971,

SANTA ANA, CALTF.

1617 East Seventeenth St. Jim Rossman

Phone: 625-8133 (Ios Angeles) (Orange Cty.) (714) 547-8086

Products, promotions ond soles qids

Ncw you con use to build sqles qnd profits! Fnoduct

Fnofflfts

New Exlerior Lstex Point

A new self-priming exterior latex oil. acrylic paint has been added to the Standard Label line of products by Pabco Paint ,: Division of Fibreboard Paper Products Corporation.

The new all-purpose paint, which combines the durability and long life of latex with the penetration and adhesion of oil paints, will be stocked in white tint base, deep tone base and high hide white. Using universal tinting colors a dealer can offer customers more than 1,500 difrerent colors.

The competitive price will attract numer-

ous new buyers who have not been willing ffi: to pay the price previously asked for quality ll; acrylic latex house paints, according to ' Pabco.

Pabco recommends application of the new paint on virtually all exterior surfaces including wood, stucco, masonry and metal.

WRITE: Pabco Paint Div., Fibreboard Paper Products Corporation, Department EL,475 Brannan Street, San Francisco.

New Poneling ldeo-lnlqid Copper

A new wall idea, designed initially for strictly modern decor, has developed real versatility at the hands of professional decorators. It is an unusual copper inlaid vintage fir plywood developed by GeorgiaPacific. The 4x8-foot panels utilize rare "white speck" fir veneers for the face with real copper strips inlaid every four inches.

Panels like this will be installed for feature walls late this year in the National Association of Home Builders research home now under construction near 'Washington, D.C.

WRITE: Georgia-Pacific, Equitable Build- ' ing, Portland 4, Oregon.

Bridging Needs No Nqils

Timber Engineering Company ofrers a line of cross bridging that cornpletely eliminates any need for nails in its installation. Called Teco Fas-Lok, the product makes use of specially designed "lazynail" projections which grip the wood fibers of the joist. With a few taps of a hammer the bridging can be installed in a matter of seconds from either above or below the joist depending upon whether it is used for roof joist or

Shows Range of Marlite Colors, Patterns, Woodgrains able from Marlite wholesalers and sales representatives.

WRITE: Marsh Wall Products, Dover, Ohio.

Giont Rock Aspholt Shingles

Bridging Eliminates Need for Nails floor joist bridging. Eliminated is the second or "return" installation step usually required for conventional methods of bridging.

WRITE: fimber Engineering Co., 1619 Massachusetts Ave., N. W., Washington, D.C. 20036.

New Morlite Disploy

Designed to stand on the counter or hang flat on the waII, a new Color Selector Display is now available to show the complete range of Marlite colors, patterns and woodgrains. This versatile Color Selector is actually two displays in one. The bottom panel of the basic display carries a literature pocket and six swatch books with printed reproductions of all Marlite colors and patterns. Each swatch book is mounted on a sample of Marlite.

The new Color Selector Displays are avail-

Pabco 300-pound Bonded Giant Rock asphalt roofing shingles have been used in the remodeling of the Orchard Supply & Hardware Company, Jan Jose, California, a building materials supplier.

SECII0N 0F R00F (top) shows rugged texture, sweeping lines of Pabco heavyweight bonded shingles. Overall view (lower) illustrates how roof blends with stone, wood and masonry used in remodeling project.

Appearance, durability and performance were reasons for the selection of the product. Wind and fire-resistant and bonded for 25 years, the heavyweight shingles create a roof with a rugged texture and sweeping sight lines. Available in a full range of western earth colors, Desertone was selected to blend with the stone, wood and masonry products used extensively in the remodeling of the building's exterior.

The original 7+ " plywood roof deck was left in place and covered with a layer of felt before application of the heavyweight asphalt shingles. The 12" x 36" shingles butt tightly, provide full double coverage protection and eliminate tabs and slots that encourage burn-out.

WRITE: Pabco Roofing Div., Fibreboard Paper Products Corp.,475 Brannan St., San Francisco, Calif.

'Golden Studs' lnlroduced

Golden Studs-dimension lumber treated with gold-tinted Convoy-has been developed by U.S. Plywood to provide engineered lumber, attractively color-coded and protected against weather damage and fungi.

Convoy is a water-repellent-based, emulsion concentrate that provides sustained protection for kiln-dried lumber from mill through construction.

Weathering tests under varying climatic conditions in difrerent parts of the country indicated that dimension stock treated with a one-part Convoy and six-part water solution, maintains a moisture content under 18 percent. A gold colorant in the solution makes studs readily identifiable to both dealer and builder.

"With the trend toward larger building developments and the consequent need to inventory vast amounts of material at the job site, Convoy-protected dimension lumber answers a very real need,,' said Sid F. Gartin, division sales manager.

Golden Studs are produced at the company's Roseburg, Oregon plant.

WRITE: U.S. Plywood, TZ? Third Ave.. New York, N.Y. 10017.

Fiberglos Wood Groin Beoms

Owens-Corning Fiberglas has introduced new Wood Grain Beams for use with its suspended ceiling systems. T'he metal beams

e(lDEll SIUIISkitn-dried lumber treated with poldtinted Convoy-are inspeited by lumber dealer M. H. Coen kight) at a job-site. At left is Hei'b Judevine of U.S. Plywood's Roseburg, 0regon plant where the Golden Studs dimension stock is produced.

volts and heat an area up to 600 square feet. Available in two models, the heater-fireplaces generate 1,650-3,300 watts and include electronic logs that simulate wood burning.

Fashioned from durable, eontoured steel in a variety of colors, with satin brass trim. the_ fireplace measures 48 inches high, B0 inches wide and weighs only b0 poundi.' Both models are thermostatically con-

The Porta-Fold ladder can be carried in a car trunk, stored in a closet. moved around tight corners, taken up an elevator. The Porta-Fold is a heavy duty hinged ladder that folds accordion style to 88,, long, 17" wide and 9" deep. It unfolds in seconds into a strong, safe ladder that supports 1,000 lbs. When extended, side rails are rotated 90 degrees and the swing safety arms are fastened, the ladder becomes rigidly Iocked so it can be handled like a conventional ladder. It weighs only 2Z lbs.

WRITE: Porta-Fold Corp., P.O. Box5822, Columbus, O}r.io 43221.

Filon Test Kit

A new method of demonstrating the toughness of Filoplateda warranted premium grade of fiberglass-reinforced panelsis available to dealers from Filon Corp.

Beams Snap Into Place on Special Clips are covered with vinyl, creating a walnut grain appearance.

Twelve feet long, the beams are designed for installation to the metal grid network of suspended ceilings. Special clips are attached to the grid and the beams snap onto the clips. Wall end caps assure a finished joint where beams meet walls,

IYRITE: Owens-Corning Fiberglas, Home Building Products Div., Box 901, Toledo, Ohio 43601.

Electric Fireploce-He'qter

A revolutionary instant fireplace that can be hung in any room in the house and also serves as a forced air heating system was introduced at the NAHB convention in Chicago, Dec. 5-9.

The Premier, an unique electric fireplace, will operate on 110 house current or 220

trolled or can be controlled remotely from another side of the room.

WRITE: Dyna Mfg. Co., 850 E. 111 Place, Los Angeles, Calif. 90059.

Folding Aluminum lodder

T?ansporting and storing a ladder is no problem with a new patented l2-foot folding aluminum ladder now being manufactured.

Kit Demonstrates Toughness of Fiberglass Panels

The test is a comparison of Filoplatedversus-standard grade fiberglass-reinforced panels after they have been exposed for five minutes to a highly-caustic paint remover.

The result: The prospective customer easily can observe the damaged surface on the standard grade surface, while the Filoplated panel remains unscarred.

Filoplated panels carry a written, 15-year performance warranty for retention of color, surface appearance and light-trans- mitting characteristics in normal outdoor use.

WRITE: Filon Corp., 12333 S. Van Ness Blvd., Hawthorne, Calif., or contact your Filon distributor.

I-V SIAR Lana Wood, star of "The Long, Hot Summer," and Dyna President Bernard Rose temonstrate the new electric fireplace-heater at the NAHB Show.

Lightweight Ladder Folds-Up Accordion Style

Medilerroneon Ook Pqnels

New deep-tone Mediterranean Oak prefinished paneling was introduced by Weyerhaeuser Company at the recent NAHB exposition. It will be stocked in all of the firm's 76 distribution centers by March 1..

The new charcoal oak is the latest addition to the company's Forestglo prefin-

efrect, and a groove falls every 16 inches for concealed nailing.

WRITE: Weyerhaeuser Co., Wood Products Div., Tacoma, Wash.

Folding Doors in Deqler Disploy

A new full-size operable display featuring three distinct types of Modernfold folding doors for residential use-wood, vinyl and woven wood design-is now available to dealers from New Castle Products.

The three lines, Woodmaster, SPacemaster and Wovenmaster, are presented in stock 2,8,, x 6,8,,1y'2 door operating size. However, the display also is intended to helo the dealer merchandise other stocks as

CAIIFONNIA LUMBER'VIERCHANT

Grid Ceilings Soles Kit

A new grid ceilings merchandising kit is announced by Insulite Sales, Mando Division of Boise Cascade Corp. Designed to assist contractors in expanding their interior remodeling business, the kit emphasizes the potential market for grid ceilings in light commercial and residential eonstruction and remodeling.

The free kit is available only through Insulite Sales representatives'

Prefinished Oak Paneling Has Deep Charcoal Tone ished paneling line of 6 fine hardwoods with 14 finish tones. All are finished with an exceptionally durable polysynthetic which retains a high degree of grain clarity. It resists dirt, grease, alcohol, inks and housetrold chemicals and will not yellow with age.

'Weyerhaeuser Forestglo panelings are available in birch, oak, elm, cherry, walnut and pecan with multiple color-tones for most species. Panels are /+-inch thick and come in 4x7,8,9 and 10-foot sizes. Forestglo is random-grooved for interesting plank

Display

WRITE: Department AD-72, New Castle Products, Box 353, New Castle, Indiana.

IHIS PUBtlClil PH0I0 of Efrem Zimbalist, Jr. in an office of "The F.8.1.", current ABC-TV thriller, has insoired the wrong klnd of fan mail, the network's oudlicity department admits. The unusual wall in the backsrolnd'has brought too many inquiries, and it has little to do witti the show. The new wall idea is real elm hardwood, inlaid with strips of walnut and rushed to the studio by Georgia'Pacific Corp' "Anvwav. we're slad people like our decorating taste -airO ihe showJ' comm6nted an ABC vice president.

Features Three Folding Door Designs well as custom sizes for folding doors and folding dividers for entire rooms.

New Pqbco Machine Bqse Stoins

The development by Pabco Paints of a quality line of machine base rustic stains in the broadest color range ever available promises to lighten the burden of dealer inventory, increase profit and stock turnover and virtually eliminate lost sales.

Dealers need never be out of stock since more than 1,400 solicl and 34 semi-transparent colors can be readily mixed using only six bases.

"This product introduction is of major importance to the paint industry since a dealer can cut his inventory to about onethird of what is normally required for stockmixed colorsr" says Frank Isola, general manager of Pabco Paint Division of Fibreboard Paper Products Corp. "A dealer doing a good stain business can triple his turnover and increase his profit by t5%, achiev-

ing the same or better rate of turnover.and profit on stains as he currently is on tintbase paints."

Pabco will support its new line with advertising and publicity and will provide dealers with free in-store displays to attract attention and build trafrc.

The new rustic stains can be applied on either a smooth or resavrn surface and dry to a matte finish, enhancing the warmth, beauty and character of the wood. Pabco rustic stains protect wood products frorn weather damage and provide a low-maintenance finish that will not blister, crack, chip or peel. They are easy to apply without lapping marks using a brush, roller or spray gun. One coat is generally sufficient.

IVRITE: Pabco Paint Div., Fibreboard Paper Products Corp., 475 Brannan St., San Francisco, Calif.

01{tY SIX BASES of Pabco Rustic Stains are needed to reproduce more than 1,400 semi-transparent and solid colors. With other brands, dealer must stock up to 60 gallons to have one of every available color.

Lominoted Wood Light Stondords Sove City$tO0per Instollotion

A nnt tr.pt' oI strt'et Iight standard. made of rvood laminatt'd into a grar:efully c'uning arc and rvith a ccntral channcl {or' wiring, has lrecn givt'n a test installation hy tht' Citv of [.kiah" Calif. l'hich resulted in savings o[ morc than $100 per light, act'ording to thc t'ity's eler:trical distribution engineer.

'l'hc L:kiah irrstallation is thc hrst in thc w('st('r'll statt's for thc lanrinatt'd starrtlarrls rvhich have ht't'n delt'lopt'd lry the Forest Products Dir.ision of Koppt'rs Co., Inr:.

The n<l,v licht riser starrdards fir,st attractt'd hi-q attention becaust' this lumlrt'ring communilt-[avor-. wood products. lt was decidecl to install thrce of the standarils at the N{endocino-Lakc Savings & Loan Association'-* neu' lruilding, u.hert' it u'as {elt thcir dt'sign hlcndt'<l u,tll rvith the architectu r('.

The City of t.kiah cstimates tht' cost of concretir lra-s('s nect'ssary for most lighting standards to bc about $J 50 per light, in-

stalled. Ilt't'ause the laminated n'ood standards also ill'('pressure-trt'ated for pcrmtrnent proteclion against attack bv dt.cay and tt'rmites, tht'r- are installt'd directlv in the

ground. tht'rclrr- eliminating the r.oncrt:te Ira,st'c'ost.

'l'he standalds are made in three dillerent de-.ign,. and all lamination is rvith watt'rproof trtlhcsir,t.s that stand up rrndt'r all kinds of rvt'ather.

The Second Home Morket

A sccond home on a ncarby shore or hillsidc is more tharr an itllt' tlrtarn in tlrt' mirrrls oI millit.rns oI Amt'ritarrs anil it's not too early to lrromote this fa-qt-grorvine markt't for building materials.

The potcntial here might surprisc you. \\'ork will lre started on more than 100.000 var:alion homes this yt'ar. and the trend is nowhen' lrut up. F amilv incomes trrt' rising. and the st'r'ond home is becomiug as essontial to ut'll-l,eing as thc second r:ar.

For thousands of {amilies. intt'ntions art' firm. They'rt: buyin g land. t'omlrining lruilding litt'rature. gathcring plans" lining rrl' 6nanlirr:.1 and slarl ing constrttllion. l,'or man1." it's a do-it-yoursell project.

W00D STAN0ARDS installed at new building in Ukiah, Calif., are pressure-treated against attack by decay and termites. They were installed directly in the ground, providing big savings in the in-place cost.

Lumber Yard Trucks Loadcd, Witlnut Dela,y For OAK,

BEECH, ond MAPLE FLOORTNG

Bruce Prefinished Lominoted Block Floodng

Horris BondWood Porguet ond RiBoc Plonk Flooring

Ook Threshold ond Sill

Truck Body Lumber ond Stokes

Cedo: Gloset Lining

J

6430 Avolon Blvd.

los Angeles, Colif. 90003

with maybe the mechanical elements contracted. For others, it's first buying a prefabricated shell, then finishins the work themselves. For some, it's a coniract job all the way.

AII of these offer a sales potential for the retail lumber dealer. The question is, how to attract the prospects and cinch your share of this increasine business.

First goal is to become known as a specialist in the vacation homes field. Some dealers find it feasible to broaden into the building field, either with packaged components or actual on-site construction.

But for most retailers, promotion aimed at the do-it-yourselfer is the immediate an. swer, along with acquiring a practical

knowledge of cabin construction, and keeping an ample stock of the right materials.

ADDITIONAT SATES TIPS

Sfhile the bulk of the items needed are in your racks and bins already-framing lumber, siding, paneling, shingles, hardware-you may need to stock, in addition, the timbers required for A-frame construction and ofi-the.ground models, Iumber that is preservatively treated, siding bathed in water repellents, and a lull line of wood finishes, especially exterior stains.

On the promotion front, much is already being done nationally and regionally bi building materials manufacturers, and trade

groups such as the Western Wood Products Association, that the dealer need tend onlv to his home fires.

For the dealer who wants to tie in with the national promotion, a full range of aids is available. WWPA offers free ad mats for newspaper use, plus full-color invoice stuffers and wire hanger posters.

A well-stocked literature rack is a positive attraction, and it shows the dealer's interest to prospective customers.

'oVacationland Homes," a l6-page color booklet showing lI models designed by four architects, is offered in quantities at I0 cents. A materials list supplement is included, and detailed plans may be ordered separately at $5.

'

5 Carlow Company

Warehousers

lo Serve All Southem Golifornio Deolers

l7O3 N. 8th Srreet COLTON, Colifornio TAlbor 5-0672

I | 381 Brqdley Ave.

PACOIMA, Coliforniq

899-5208

r'38 Eost 59th Srreet

tOS ANGEIES, Coliforniq

Pleqsqnt 2-3137

6807 McKinley Avenue

tOS ANGELES, Colifornio

Plecscnt 2-3136

25lO N. Ghico Streat

EL MONTE, Cqlifornio

Gllbcrt 2-3050

GUmberlsnd 6t6-O6ill

il0ncAil llooRs for Every Use .

M400 lnterchangeable Panols

Entrance Doon-il fypc

SED0RC0 louven & Solonial-ltlodern Hardwood

Flush Panel Doors

Ftusll llooRL

ASll-ftlAll0eAilY -BrRCnMAS(lIIIIE-BEEGH *

FIR PLYW|lllII,APANESE PTYWOOB

NORDCO DOORS

I.OUVER DOORS

3 PANEL DOORS F.3

FOUR PANET RAISED F-4,t

X-BUCK FRONT DOORS

sAsH DOORS F-r3

RAISE PANET TOUVER DOORS

SCREEN DOORS

FRENCH DOORS

DUTCH DOORS

FANCY FIR DOORS (ENTRANCEI

TOUVER BTINDS

MONTEREY TYPE DOORS ..SOUTHERN AIR" DOOTS

Lcttetrs

California Lumber Merchant

Dear Max,

The article on The King Lumber Company, Shafter, California in your December issue was a good article and brought comments from other firms.

We are sure that many firms are interested in bringing existing facilities up to date when they could not aford the high cost of new facilities. We shall be glad to have any of the dealers visit our yards and should our Shafter operation provide some merchandising ideas which may be beneficial, we shall be glad to have made this possible.

We appreciate the cooperation of the California Lumber Merchant and shall endeavor to work with you in the future.

Arthur E. Masters President

The King Lumber Company Bakersfleld, Californirc

Ilave Cutler

California Lumber Merchant

Thanks Dave, for the pictures in the last issue of my exhibit at the Hoo-Hoo convention, showing the outstanding stair rail of wood with all the bends, casements, etc., which were all made by hand.

For your information, it was book matched walnut plywood on the walls. The picture shows only one room but it was on all the walls of the second floor, all panels divided up equally on each wall and factor? matched and numbered on the back for the sequences.

The panels were half walnut, fire-proofed and preffnished on face and edges with a 96" space between.

BilI O'Keefie

Industrial Millwork & Su,pply

Hialeah, Florida

And our thanks to BiII O'Keele, who is surely the liaeliest 82 year-old, in the business.-Ed,inr

Dear Sirs,

I hope you folks are going to have some coverage of that old logging railroad that folded up this fall. It was up near Standard (Calif.), I don't remember the name of the company that owned the road, but as I recall some of the equipment was sf,eam.

It is a real loss to the West when these railroads are allowed to go out of business.

Roy Tliindham, Sun City, Calif.

We agree. SeC p6e 16 ol this issun.-Edinr,

CUSTOM.DESIGNED BY

SOUTH ERN.WE9TERI{ DIVI SIOTI P.O. BOX 164, GRlFFlr, GEORGIA 30223 Wl,ol"oo!"

Since 1872

Foreign & Domestic Selected for color - lexture

Flot & Stroighf

Mould in gs-Trsqd3-Pevtgls

Foce Fromes-Sills

f,iss7s-fh1gsheld3

Timbers

Direct Mill Shipments

Sel[ the Plant Maintenance Market

Masonite Corporation's market research departrnent has estimated that oonationally there is a market of about 650 million sq. ft. for commodity type hardboard products. Much of this is used in plant maintenance."

'oThe dealer can translate this potential business into terms of his own community," he pointed out. 'oBy going after this business, he can add surprisingly to his volume and profit."

For wha,t purposes are tempered hard,board u.sed, in ind,ustrial. plaits?

Chief uses, as shown in company marketing research survey, are bench tops and work surfaces, cabinet work, office partitions, and bulletin boards.

Many others were mentioned, including floors and floor runners, bins, packaging or containers, tool racks, booths and ventilating housings, and toolroom partitions.

The survey showed also that almost three-fourths of all hardboard used solely for maintenance applications is bought tlrough dealers, about one-fourth from wholesalers. A minor percentage is bought from manufacturers.

In the survey,93/o of. the manufacturers who specified a brand preference named products made by Masonite Corporation, Marion reported.

"Among those who did not specify brand

name, availability and product characteristics were more important than price in the selection of a product," the marketing executive continued.

"These findings indicate an excellent base for the alert lumber dealer. They point out to him ttre necessity of carrying a nationally-known brand of temperedhardboard having characteristics of strength and durability; equally important, having an adequate stock of these commodity products at all times. This availability is important to manufacturers, so a full line stocking dealer has tlle best opportunity to sell this market."

How does the d,eater reach thi,s market?

ooPersonal contact is the most positive way," Marion said.

"The dealer himself should, in many cases, make the initial contact--especially in the smaller communitv. He can call on the plant or maintenance superintendent, the purchasing agent, and the office manager. The new availability of Benelex 70 would be an excellent excuse to make a call or a callback. On follow-up calls, the dealer can take along an outside salesman and subsequently leave &e servicing of the account to him.

'oThe carpentry or maintenance shops of smaller plants frequently send their own trucks to a lumber yard for the materials they need. If the contacts have been made by the lumber dealer, he is likely to get this walk-in business.

H. H. Wood Joins Oregon Export

Oregon Lumber Export Company has announced the association of H. H. Wood to head the firm's Lumber Purchasing Department, according to Lowell E. Patton, president of the Portland firm.

Before joining Oregon Lumber Export Companyo Wood was for the past 20 years the Northwest manager for J. J. Moore & Co.

Some of your best friends are rats.

They could help save your life through research-in the laboratories where the unceasing war against cancer is fought. Like all wars, it is expensive to wage.

Last year the American Cancer Society spent $12,000,000 on research. Send your check to "Canceri' cl o Postmaster. To cure more, give more.

His experience encompasses every phase of the lumber export business, including lumber trading shipping, steamship operation, and management.

UKIAH SAWMItt

Old Growth Redwood Green Uppers

Green Boards &Dimension

PHIT{l STUDMItt

DOUGLAS FIR STUDS

Precision Trimmed

Anti-Stain Treated

End Waxed Units Double Banded

GARCIA STUDMITI

OLD GROMH

DOUGLAS FIR STUDS

Precision Trimmed

Anti-Stain Treated End Waxed Units Double Banded

FROM ALL THREE MILLS OLD GROWTH REDWOOD Posts & Rails

THE IAST RUN

(Continued lrom Page 17)

the Standard division. At age 1,1, he started as a fircman on the Wcst Sidt' road. At 19. after a short term for tht' Sicrra railroad. ht' became an engineer for Pit'kt'ring.

Tht' start of St'ott's career r:oincided with the introdut'tion of straight air braking. an adt anct'mt'nt r.r,hich increased lroth safety and spt'ed. and it continued aftcr steam gave wa\- to thc grt'atcr effir'icncy of diesel power.

NIen trlso likt' Pickering's other ensinecr. A. I). Murral', who has lrt'en railroading

here since 1937; Bob Proctor and Rat' Nladtlox" Carnett Dambacht.r" Bill Coffer.

They made up the two crews which remained this fall lrom a total of l.i nhich operatcd out of Standard at the peak of the pre-tliest'l days before 1956.

t.fndt'r-.tandalrh', thev wek'ome thc truckt'rs alroul as warmly as a r:attlemarl greets a shct'pht'rder. 'l'rains. thcl' point out. ('onLinue to roll dt'spitc rain and snorv. AIso wlten wirrtt'r [orct's tht'loggers fronr tlrt woods and turns tht. millyard to a lrog" tht' railroads havc kept logs mor.ine lrom storagt' decks to -qaws.

llut thcir long-losing battlc has becn lost.

The h-rmberman says: "Show me a successful logging operation and I'll show you good transportation." In todal''s fiercely competitivc lumber industry thc most cconomit'al transportation is on ruhlrer rather than stct:1.

The railroaders ar(. likely to anstrt'r with figures lrom the Association of Amt'rican llailroads which argucs that rail transportation is four to six timcs cheapcr l)er ton mile.

But tht' timlrer operators are faced with the hard {acts o[ survival in a highh- competitive industry whcre the {lexibility of trucking has provt'd itself an adlantage.

MIIIING

So it is to trucking that Pickering-and the commurrity for which it is an t't'onomic ('orncr{tolle-ltow llt rll.

Old \umber B. last steam locomoti.r.r. logging operation in t.he West. has run its last timt'.

The historic engint' that pulled thou" sands of loads of sugar pine and whitt' fir loes out of 'Iuolumne Countt's hi,sh rnountain woods was operatt'd ot'er the line through thc town oI Siandaril on Saturdav irflt'r'rr,,,,rr. Der',,ml,r,r I. V ciglring ZOg.gOil pourrds. it wa-. the largest of I I -stcam locomotives on(.e operated lrt. Pickering l-umlrcr Corporation.

l{ore tharr 2.000 peopk'. includine rail-

roa<l buffs" ('amera fans. ncwspaJ)ermen. Mother Lode historians and sishtst'r'rs wcrt ,,rr hand lo sr.e thc srrorling,"t.r"rr ,,I Old West logging days pull its last load. The run, lvhich commenced in tht' wood,* nearbt-" ended at the Pit.kering mill in Standard. Thr' last run rt'ceivcd widespread pulrlicity in ncwspapers throughorrt the Wt'st and on tt'levision sPots in manv citie,q. A numl,*r of radio siations broucl,.ast a rt.r:ording of an intervicw with the engint't'r condur:tt'd lr1' Howard West" director of Corporate Relations for Fibrelroard. The recording also inr'lrrded the no.stalgic sounds of tlr,' .ter.l giant in ar-tion. its.*iie whistle sounding through the lallcys of tht' low

Sicrra courrtr- thnr which it ran.

l)ickering r,vas recentlr- acquired jointly lry Fibrt'board and Yuba River Lumber Co. Ntrmlrer f:i. huilt in I92tl. has 3(r" drivers. a lroiler pr('ssure of 200 lbs. per sq. inch, and a trat'tive forcc oI :1.0.400 lbs. It has heen acquired by Malarkev \Yall and Ceorgt' Malarkey of Portland, Ort'eon. and u'ill lre rt'stored in thc Rose Citv.

Hordboord Group Nomes Agency

The American Hardboard Association has appointed Sumner Rider & A-.sociatt's" a Nt'w York pulrlic relations agenr:1,, to handlt' its product promotion program.

7125 TELEGRAPH ROAD, tOS ANGELES, 9OO22, CALIFORNIA o PHoNE 723-3221

Redwoods Are Livin$ Reminder Of Russiq's Cqlifornio ColonY

A grove of redwood trees that history forgot begins its third half'century this year as the only living reminder to north' ern Californians that their political fate might have been difierent.

The forest of young giants grows on land once claimed by Russia. Their red' barked trunks reach for the sky out of stumps cut 150 years ago by colonists of the Russian-American Company, who used the lumber to build nearby Fort Ross.

The grove was clear-cut between 1812 and 1814, according to growth-ring sam-

ples. A year or two later the stumps began reproducing by sending up sprouts in the usual manner of coast redwoods. Today the sprouts are 200 feet high and tlree to six feet thick.

The young-growth trees look down on the restored Fort Ross State Historical Monument, about a mile awaY on the lonely Sonoma County coast. Hand-hewn timbers from the original grove still sup' port the buildings, including the oldest wooden struqture west of the Rockies.

With high hopes, Russian and Aleut colonists began building their fort and its nine buildings in 1812. They were to grow

vegetables, fruit and livestock to feed them' selves as well as other Russian colonists in Alaska. A sideline was the trapping of sea otters, then abundant all along the Pacific Coast north of Santa Barbara.

They flew the fag of ImPerial Russia under an uneasy truce with Spain, then owner of California. Relations between tlre interlopers and t}e Mexicans, who took over from Spain in 1822, were little better.

Within a few yearg the otter population began a serious decline from which it never recovered. The colonists' fishing and ship' building activities proved unsuccessful. They also became the first to learn that the

CALTFORNIA LUIIIBER ilERCHANI

timber-rich redwood region is good for only one crop-trees.

The discouraged Russians sold out to Captain John Sutter in I84I and completely abandoned their Cali{ornia venture in 1844. Sutter sent John Bidwell to salvaqe some of the fort's windows and rimbeis and haul them 100 miles east for use in building Sutter's Fort. Wood from the original grove near Fort Ross may be seen today at the famous Sacramento landmark.

The Bear Flag of the Republic of California was raised at Sonoma in 1845, and shortly after, Fort Ross came under the stars and stripes. When Sutter's lumber mill produced its yellow flakes in lB4B, the Russian interlude was forgotten in the Cold Rush that followed.

The crumbling Russian outpost came into the hands of Georse W. Call in the lB70's. In 1903, \tlilliam Randolph Hearst financed state acquisition of Fort Ross and restoration began.

Call's son, Carlos, and several other descendants own the second-growth grove and some adjoining timberland on which tree-farming forestry is practiced. Though the sprouts are now large enough for another harvest, Call has stated that there are no plans for logging in the grove.

GOLD, UNI-IKE REDWOOD, CAN ONIY BE HARVESIED ONCE

"I often wonder," Call says, "what would have happened if the Russians had held on just five years longer-only a moment as history goes. There's no gold hereabouts, but they could have cashed in on demand for redwood lumber. The large new trees around Fort Ross are proof enough that, unlike gold, redwood can produce forever. "The Russkis might have made it," Call concludes, "if they knew they had staked their claim on some of the most productive forestland in the world."

Specify the Correct Plywood

Manufacturers of resilient floor coverings are nearly unanimous in their endorsement of plywood as an underlay material. But the specification of just any plywood or the wrong kind o{ plywood can turn the highest-quality tile floor into a shambles in no time.

The American Plywood Association is once again sounding the alarm over improper grades of plywood for underlay.

The association suggests these plywood grades for use as a base for resilient tile and carpeting:

o Underlayment-grade.

2.4.I (A special l]/s-inch combination subfloor-underlay panel).

o Sanded exterior-type plywood in grades A-C, B-C and C-C plugged (A-A, A-B and B-B grades are acceptable but are not normally used for economy reasons.)

CtlSSlFlElt AllYERTlSlll0Position Wanted 92.00 per line, minimum $4.50. All other $3.00 per line, minimum $5.00. Two lines of address (your address or our box number) count as one line. Closing date for copy is 20th.

POSITION WANTED

CTASSIFIED ADVERTISEMENTS

TOP CALIBER MAN with 15 years'experience with major retailer plus four years as tract superintendent desires position within driving distance of Orange County. CalI (?14) 637-IBb2.

RETAIL LUMBEITMAN-Responsibility wanted in retail lumber field. 25 years of successful managerial experience. 1Z years as president and general manager. A tough competitor., understands credits and collections, financial statements, flnancing, buying, selling and the knou'how of profit based on investment. Interested in managing single yar.d or small chain. Go anyrvhere. Available on short notice for interview and ready to go to work. Your reply will be irr confidence. Write Box 221.

IIIANAGER OR ASS'T MANAGER of lumbel operation in Centlal Calif. Well qualified18 years' experience in retail yards. Resume on request. Write Box 220.

WHOLESALER with 28 yeals'background at all levels of industry wants to represent good firm in northern California, but will relocate if necessary. l-ull knorvledge of pine, fir and redwood an<l good following inciuding some industrial and easter.n accounts. Write Box 222.

BUSINESS OPPORTUNITIES

FOR LEASE: 59,000 sq. fb. of sprinklered building space with covered S.P, rail siding on 15 acres paved and g*"etea flat land. B.urner__-& ele-ctrical panels installed. Ideal for remanufacturing plant. Write Crane Mills, P.O. Box 818, Corrring, Calif.

FOR LEASE OR SALE: Well-estab. business. Harclware & plumb- ing stock closed out. Steel suppiy oper.ating. Facilities suitalle for lumber supply. Large trade area with extensive exoansion expected. No inventory or. equipment problem. Owner reiiring. Very desirable community in Southeast Arizona. Don pace Haidware, Safrord, Arizona 85546.

SALES; Old Growth Redwood, Shorts P. E. T. Green Commons, Dry Uppers

Names of Advertisers in this Department using a 8ox Number cannot be released. All replies should be aG dressed to box shown in the ad c,/o California Lumbct Merchant, 412 W. Sixth St., Los Angeles, Calif. 90014.

EQUIPMENT FOR SALE

EQUIPIIENT

4-Hyster

l-Hyster

l-Hyster

2-Clark Fork Lifts -CY 150

l-Clark Fork Lift ....-..--...CFY 200 May be seen at MacKay Mill Service, Inc., 822 - 69th Avenue, Oakland, California. Phone 415-638-9428

1948 WHITIT LUtrIBER TRUCK: 3-axle, 5-speed foiu'ard rvith 3speed Brownie. Good condition. $625. Phone 875-2242, Balrington Plyrvood, 7iJ10 Fulton St., North Hollywood, Cal.

EQUIPMENT FOR SALE: 1"'r'o Jitneys; Two Dewalt Radial Arm Saws-10 inch; One Miter }laster saw; Three Soda-Acid Fire Extinguishers-Chrome-Tested 500 lbs.; 11 transmit & receive radios. NIAKE OF'FEII. Phone: 783-7700 (Area Code 213).

TUMBER FOR SAIE

CAN YOU USE solid Philippine Mahogany rectangular boards ? Have approx. 30,000 pieces 25/32" x 6Ya" x 227/t" and approx 20,000 pcs. 25/32" x 77/+" x 293/+' , S2S, equalized for length, Premium PinMark grade. Beautiful Lauan. Sacrifice plice. Inquire PM Sales, P. O. Box 727, Beverly Hills, Calif., Phone 655-8933 (Area Code 213).

SERVICES OFFERED

JOHNNY THE LUMBER LOAD SIGN PRINTER

Specializing in paper dang:er flags, sideJoad signs, job cards, etc. John Weiler's Printing, 14417 Hawthorne Blvd., Lawndale, Calif. Phone (213) 67 6-7522 or 67 6-2293,

COMPTETE CUSTOI l,llttlNc

Lorge Timbers ond Wide Sizes Our Speciolty

Box 156 Fred Gummerson Cloverdqle TWinbrook 4-2248

Serving Al! Southern Colifornio Lumber Yords - Cobinet ShopsFurniture Monufocturens ond Wholesole Lumber Distributors

BUYER'S GUIDE

tOS ANGELES

I.U'IIBER AND LUIABER PRODUCTS

American Hordwood Co. ---.----.-----------------749-1235

Angclus Hordwood Compcny --..-----..--l.Udlow 7-6168

Arcolo Redwood Co. (Ken Conwoy)----WEbsler 6-1818

Arsociofed Rcdwood Mills -..--..---OVerbrook 5-87.tll

Allor !umber Co. .-----..-.-,.-------.-----lvtAdison 7-2326

Bock Lunber, J. Williom ...--..-.---.----..nEpublic 1 -8726

Eough Forcst Products Corp.--.------.-.--.-12131 330-7151

Blig lumbcr Co., Inc. .---.--.Mymond 3-1681-3-3454

Bohnhoft [umber Co., Inc. .-------------------------263-9361

Brooks-Dodgc Iumbcr Co. .--..-.----.OVerbrook 5-8650

Brush Induslriol lumber Co, ---------RAynrond 3-3301

C.ol-Pociflc Soles Corp.

Cql-Soc lumber Soles---------.-----.--....----.(2131 585-5288

Ccntrof Volley Bor & lumber --------.----1213) 653-6440

Conrolidoted lumbcr Co. .-.....---------.--.SPrvcc 5-3177

Crowford, lumber, F. rvL.--.--..-...---....-.-------.771-2461

Evonr Producls Co. (tumbert--.---...--.-.--..-.....-..879-l 833

Evons Producls Co. (Plywood).-..-...-..-RAymond 3-0281

Do6lcy & Co. .----.-----.--.--.-.---.--------EDgewood 6-1261

Eckslrorn Plywood & Door Co. -.......-...(213) 233-1228

Ed Founloin tunber Co. .-.--....-..-..-..-.1'Udlow 3-1381

Esrley & Son, D. C. RAYmond 3'1147

Evons Products Co. .-----------....-..-.--.-.--RAymond 3-0281

Fir & Pine lumber Co. ---..--..-..--...-..-..Vlclorio 9'3109

Freemon & Co., Sfephcn G. -....---.-...-....ORiole 3'3500

Fremont Forest Producls --------------.-...-RAymond 3'9643

Goltcher Hordwood Co. ----.---.----.------.PLeasonl 2'3796

Grotgio-Pocific Corp. ltumberl .-.----.RAymond 3-9261

Gcorgio-Pocific Corp. (Plywoodl -.--.'RAymond 3'9261

Ororflc-Pocl0c Corp, ...-----.---...-.IUonglo 7'l!6f3

'i$oli tnh'rnotlonol ...---.--.-.-.-----..-.--..t,?ton G6156

(loodnon Lumbcr Soler, C. F. --------..-----.-.941'Ol0l

Grcol Wcsfern lumber Corp..-.----------SPruce 3-4931

Hollinon Mockin lumber Co. .--------.--....--..--685-4506

Hcxberg lumber Soles .--.---.-------------.-MUrroy l-6386

Hill lumber Co., O. M. -----------..-(2131 }lUrroy 4-251O

Hobbs Woll lumber Co., Inc. --..-.--..--.-.-----685'8731

Hoover Co., A. L. .--.-..-.----.-..--------CUmberlond 3-9078

Huft Lumber Compony ---.---.---------Ptymouth 6-8191

Hughes lumber Soles.------.-------------.-.---.--(2131 251'9291

tndependenl Bldg. Moteriols Co. -..---.-----..-..636-8345

Inlernolionol Popcr Co. (long-Bell Div.l (213) 483-0363

f nlcrsfote Conloiner Corp. --...----.--.-. -------....-.JE 4-67 68

Jomb Dondy Lumber Co. .-..-----.----..RLymond 3-7382

Jewelt lumber Soles ..--------..------.-...FRontier 8'8292

Loshley, Dovid E. -.--Chopmon 5-8805

Mohogony m porii n g Com po ny - -. --------- ------ ----638'77 49 Morguorl-Wolfe Lumbcr Co. .-.----.-.-.-..-..-.-..77

Neth Lumber Soles, A. \M..-..--.--.-.---.-.---------.872-128O

lumber Co. .-------.---.-.---...----..RAymond

Ocgood, Roberl S. --..DUnkirk 2-8278

Pocific Fir Soles .-..-...-.--.-------...-.....-.--..-MUrroy 2-3533

Pocific Lumber Co.. The --.-----.---.-CUmberlond 3'9078

Pocific-Modison lumber Co. -.---.--.-----SPrucc 3'2292

Pon Asiotic Troding Co.. lnc. --..-----..-Rlchnond 7'7521

Peirce Conpony, Al ---------------.-.--..-...NEvodc 6-1009

Penbcrthy lumber Co. tUdlow 3'4511

Rockport Redwood Co. --...------------- ---------------115-2896

Roy Forest Producfs Co. --------.-----------TRiongle 2-1O70

Sonford-!ussier, Inc, --------.-----.-------AXminster 2-91 8l

Simmons Hqrdwood tumber Co. .-..-----SPruce 3'1910

Sou?h Boy lumber Co. --SPring 2-5258

South Boy lumber (Howlhorne) --.-.---Osborne &2261

Stohl lumbcr Co. ."...--.----------------.-ANgelus 3-6844

Stqndord [unber Co., lnc. --.--------------.---.----655-71 5l

Sfqnton & Son, E. J. --lUdlow 9-5581

Summil Lurnber Co. --------.--..---.------ANgelus l-2161

Sutlle & Keller lunber Co. .------.---------Gllberf 3-89O9

.-Tocomo Lumbcr Solas, Inc. --.----------------lrtUrroy l-6361

Torler, Websler & Johnson, Inc. .-.----ANoelus 9'7231

Trqnsweslcrn Pine Products .-------.-.-.-.-ANgelus 8-1831

Twin Horbors Iumber Co..------.-----.-----------...----625-8133

Union lumber Co. ....----.-------.- --------.--.17 | 41 512-5669

Unifed Whlse. Lumber Co. --.-----.---OVerbrook 5-56OO

United Sloles Plywood Corp. -.-.--.....-.-lUdlow 3-3441

U.S. Plywood Corp. (Glendolel -.-.--....-.---.Cltrus 4-2133

U.S. Plywood Corp. (Long Beoch) .....,HEmlock 2-3901

U.S. Plyvrood Corp. (Sonlo Ano) --.--.Klmbcrly 7-1591

Wending-Nolhon Co. --.-----.-.--.----CUmberlond 3-9078

Weslern Hordwood Lumber Co,-.-.------.-...-....""655-8933

Weyerhoeuser Compony ------...-.......,Rlchmond 8-5451

Worchourc (Anoheiml .----.---------PRospect 2'5880

Wholcrole Foresl Produclr --583-5013

White, Horry H. --.-----...........-.----...-------SPruce 5-3409

IREATED I.U'IIBER_POIES-PIIINGS_TIES

Boxtcr & Co., J. H. -.-DUnkirk 8-9591

Koppers Compony ---..(2131 830-2860

McCormick & Boxfer -17111 871-8CA

Son Anlonio Conslruclion Co. --.-------UNderhill 5-1245

SASH-DOORS-I ltLwoRK-scnEENS hIOUIDING_BUIIDING MAIERIATS

Artesio Door Co., Inc. ...---..-..-.--UNderhill 5-1233

Assqciqted Molding Co. ..--..-....---..-RAyrnond 3-3221

Cqlifornio Door Co............-....-.-.----...tudlow 8-2141

Colifornic Ponel & Venccr Co. ..------l'{Adison 7-0057

Corlow Compony -------------..--.--.P[cqsonl 2'3136

Eckrhom Plywood & Door Co......------(213) 2331228

EZ Gfide Sfiding Door Frome Co..--.--.---.--..U8-lUs

Mople Bros. Inc. ........-------.---...-----OXbow 8'2536

Moson Supplies, lnc. --.---------...ANgelur 9-0657

Nordohl lvlonufocluring Co. ...---------..-- -----.-819'267 5

Reody Hung Door lAfg. Co. ----...-------Vlctorio 9'6412

So-Col Commerciol Sleel----.--.--.-------(21 31 685'5170

Stroit Door & Plyrood Corp. .-..-CUmberlqnd 3'8125

Torler, Webster & Johnson --.---------ANgelvs 9'7231

Torter, Webster & Johnson (Spcciolly Div.f AN 8-8351

Vent Vue Window Producls----------- -----------.".-225'2255

SP€CIAL SERVICES

Asrocioted lrtolding Co. --.------.-----RAymond 3'3221

Berkot ilfg. Co. .-----------.--.. 875-1163

Colif. tbr. lnspcction Service .--.--NOrmondy 5-5431

C-Q Trucking Co, -.--^..------------------.---.RAynond 3-6557

Coost Ploning Mill --...-----..----......------MAdison 2-ll8l

Hsntor Wood*orh ..-.-----.---.---......8Pruccll'lli4'l

Sccurily Poinl ltlg. Co. .--........-----.--ANgolur l'O358

Trcotcd Polc Buildcn-.-.-.-.------..-.----------171 11 996'1166

Wif ir-Afoora Point Speciollies-----------LOrroine 1-4501

tUI BER I{ANDLING AND SHIPPING; CARRIEIS

Greenfield & Son, lnc., H. M. .------..-..NEvqdo 6'1783

Son Bernqrdino - RiversideSonto Ano Areo

Cqliforn,io Door Co. of t.A' ------.------------------825-7811

Corlow Com pony -------.-----------------IAlbol 5-0672

Evons Producls Co. (Plywoll Div.l----------(714) 737'0651

Georgio-Pocific Worehouse -----------OVerlond 4-5353

Horbor Lumber (Al Wilsonl----.-----------------Ov'{'8956

tnlond Lumber Conpony -..----..-..-..------TRinily 7'20O1

Key Corporotion .-------.---.--.--.-.-.--.---.---------875-2060

So-Col Cornmerciol Steel.----..-.--.-----------V111 825'677O

Torler, Websler & Johnson ..-.-.-------TRiongle 5'1550

Twin Horbors lumber Co.-------- --.-----------171 11 547'8086

Union Lu mber Co. --------..-..-...- ------------V | 4'l 542-569

SAN DIEGO AREA

IUMBER AND TUMSER PRODUCTS

lndependenl Bldg. I'loleriols Co. -..----(2131 636'8345

lnlond lumber Conpony ----.------------.GRidley 4-1583

t\Aopfe Bror., lnc. -.-.-.----------------------------Hlckory 2'8895

Reitz Co., E. t. .------......----------------------1714) GL 9'4166

South Boy Lumber Co' (Los Angeles)---.ZEnilh 2261

Torler, Websler & Johnson ..--..-..-..---.-GRidley 7'4171

Wcycrhoeuser Compony -----------COng ress 1'3342

EUIIDING MAIENIALS

Artesio Door Co...-.--...-.-....--.------------------------442-7788

Georgio-Pocift c Corp' .-...-.----.-- ----------17 | 41 262-9955 So Col Commerciol Sleel...-.-..-...-.------.-(714)

OREGON

Foresl Producls .------.....--------Dlomond 3'9267

Pocifi c Fir Soles---------.-......-.......-...---Dlomond 5-0154

U.S. Plywood Corp. .-.-.-----....-----......Dlomond 2'llll

Cccil E. Wingord Iumber Co. .'....------------------345-0328

MEDFORD Ed Fountoin tumber Co. ------535'1526

Wendling-Nothon Co. .-.-...-----...---.-----------------772-7063

oswEGo

WASHINGTON

BU Y ER'S GU I DE

sAsH-DOORS-WtNDOW-rt^OUtDtNGS BUITDING MATERIATS

Arlesio Door Co...---------.--.-.-----.---..----------------589-997 4

lnl'f

SAN FRANCISCO

Georgio-Pocific Corp. -----...---.-._..--_--__DOuglos 2-3388

Getz Bros. & Co. ----....---.-...------.__----..YUkon 2-6060

Holl Co., Jomes l. -.--_--_SUtter l-2520

Hoflinon Mockin Iumber Co. -..-----.._.JUniper 4-6262

Horbor Lumber Compony ---__-.--._--.---_-.-.yUkon 2-9727

Higgins [umber Co.. J. E. .-..---.-.-----.VAlencia 4-8744

Hobbs Woll Lumber Co., Inc, --.------.--Flllmore 6-6000

fnl'f Poper Co. ([ong-Bell Div.]--.-..--.-.-.-(4151 392-8696

lomon Lumber Co. ---------.----.-----.--.-------YlJkon 2-4376

MocBeolh Hordwood Compony --_-------Mlssion 7-0772

Pocific lumber Co., The --.---771-4700

Torter, Webster & Johnson. Inc, ------PRospecf 6-4200

Union Iumber Compony ---------.-...--.-------SUiler I-6170

Uniled Stotes Plywood Corp. .-_--__-----.-JUniper 6-5005

Wendling-Nothon Co. ...---------.-..-..--.-.---SUiter l-5353

Weslern Foresl Products of S.F. .-..--LOmbord 4-876O

Wesf ern lumber Co. --pLaza 6-7111

Weyerhoeuser Compony --_-394-1414

Blue Diomond Co. .--.---.--------------------.-----YUkon 1-1011

Cofoveros Cemenl Co, .------.---..-..-.-.DOvglos 2-4224

TREATED tUI\ABER_POIES

Boxler & Co., J. H.

BAY

Inc., E. L. .-----------284-1300

Cof if. Sugor & Weslern Pine .-----.---Dlomond 2-4178

Dont Foresl Producls, Inc. -.--------.--.-1415') 322-1841

Evons Producls Co. --------.------..--...-......------.---.533-8866

Georgio-Pocific Corp. .-.-------.-.--.--.-----.----...--849-0561

Georgio-Pocific Corp. (Son Jose!.---.---CYpress 7-78OO

Gofden Gote Lumber Co. ------....--.---THornwoll 1-473O

Higgins [umber Co. (Son Jose) --...-..--CHerry 3-312O

Hill Whsle. lumber & Supply Co....-LAndscope 5-1000

Holmes, Fred C. .-,--..----..--------------.---.-----KEllog 3-5326

K-D Cedor Supply Co. --.-E[gin 7-1063

Kef ley, Af bert A...-.-...--------------. ---------LAkehurst 2-27 54 Kilgore,

OBITUARIES

Arthur A. Hood, 74, nationally known publishing executive and for many years a key figure in building and building materials died December 8, after a long illness.

At the time of his death, Mr. Hood was vice president of the Vance Publishing Corporation of Chicago. Previously he had been an executive of Johns-Manville Sales Corporation.

A native of Iowa and a graduate of Purdue University, Mr. Hood was for many years board chairman of tlre National Sales Executives; a past president of the Associated Leaders of Lumber and Field Dealers of America and edited the Building Materials Merchandiser.

. He was also a director of the Building Industry Marketing Institute of Purdue University and a founder and vice president of the Laymen's Movement for a Christian World. He was always active in. Hoo-Hoo and was the second oldest living Past Snark. His Hoo-Hoo number was 32511-Rameses Number thirty-two.

Mr. Hood belonged to Masonic and Shrine organizations in St. Paul, and was a member of Sigma Delta Chi and the Commonwealth Club.

He and his wife, Geraldine, lived in Los ,*ltos for the last four years.

i ; In addition to his widow he is survived by a brother, the Rev. Harvey Hood of Chicago and a niece, Dorothy Williamson of Millbrae. California.

William G. Kahmarg prominent San Flancisco lumberman and retired general salesmanaEer of the old McCloud Lumber Company, died on December 13. He was 81 and had been enjoying his since-l952-retirement right up to the evening before his unexpected death.

A native San Franciscan, Mr. Kahman was a man of vision who was a leader in industry affairs as well as those of his own company. He began his long lumber career in the early 19'00's in San Francisco with Pope & Talbot. Shortly after the San Francisco quake, bis adventurous spirit took him to Madera, Mexico, where he worked for the Madera Lumber Company until the Mexican Revolution.

In 1910, Mr. Kahman returned to California and became assistant salesmanager of the old Shevlin-Hickson Company at McCloud. This was to be a lasting association as the company became Shevlin Sales Co. and later McCloud River Lumber Company. Mr. Kahman moved back to San Francisco as general sales manager of McCloud when the company opened sales offices during the mid-twenties.

He is surwived by a brother, Roalfe H. Kahman of Del Valle Kahman & Co' in San Francisco; two daughters, Mrs. Marian Gurnee of Campbell, and Mrs. Margaret Plemons of Coronado.

Hrrry C. McGahey, a. San Diego County reeident and lumberman for 46 years, died December 6, at his home in El Cajon. He was 74,

Until his retirement Oct. 1, McGahey was

part owner of the San Diego Lumber Co. and past president of Central Federal S. & L.

He was also a director of the Lumber Association of Southern California for five years and had served as treasurer and viee president. He had recently been saluted by being made a senior director and honorary member, but died before he could be told of it.

Mr. Gahey was a member of Elks Lodge 168, San Diego Lions Club and Hoo-Hoo'

He is survived by his widow, Ina; two sons, HarryV. and Jerry L., and a daughter, Mrs. Bonnie J. Dunn, all of San Diego.

Lt. Paul H. Eklund, the son of Paul G' Eklund of Everett, Washington, who is the general sales manager for the E. A. Nord Company, was killed in action in Viet Nam on November 19.

fhe lieutenant was killed by the enemy while engaging in search and destroy operations, His was one of the first regular Army units ashore in Viet Nam and he had been in combat against the Viet Cong since June,

Lt. Eklund is survived by his widow, Susanne, his parents and a brother, Roger.

Robert B. Costello, 44, assistant traffic manager for Western Wood Products Association, died of cancer on November 27.

Born September 5, 1921, in Chicago, Costello moved to Portland in 1969 to assume the position of traffic manager for the former 'Western Pine. Assoeiation.

Survivors include his widow, a son, a daughter, and his mother and father.

LUMBER DRY l(lLNS. .desisned f,r-ru

We manufacture any type building PERMANENT OR PORTABLE PREFAB any type air circulation CROSS-SHAFT OR LINE-SHAFT any type heating system STEAM OR DTRECT-FIRED (gas or oil) any required temperature range . . , average or high