California Lumber Merchant - January 1964

l\lfercln a;rt

BU/LD/NG MATER/ALS

THE WEST _ SINCE 7922

ROC BEVEL S FACTORY

CRT DING SEA

The advantages of this protective treatment are widely recognized, since moisture is the greatest single cause of problems with wood sidings. Now EVERY piece of Rockport Redwood Bevel Siding is factory-sealed with \TOODTOX water-repellent and dt no extra cost. This provides the established quality lumber dealer with an important exrra advantage. He can now offer his customer a premium Redwood product ar compedtive prices.

I AX COOK Publishers Representotiv€

Adverlising & News

420 Mqrket Street

Sqn Fron<isco Il, Colif. YUkoa 2-4797

Commenlqry on Wood's Public lmoge

A rccent two-page a<lrt'rtisemetrt lrr- Hartmann Luggage sltowt'tl their newly designerl "International" sttit<ase. 'nith an enlargt'ment of the wooden irame that supportcd the case. The t'opv uas headlined "WHY. I\ THE N{IDDI-II OI'' THE T\IIE}iTIETH CENTURY. ARF] WI, STILL PUTTINC WOODEN FRA\IES INTO HART\'IA\\ LUGGAGE?" Tht'y went on to dcst'rilre the advanta-ges of n'ood olt'r aluminum anr'l ,"tcel-all in trll a fine pitch forwood. \\-c congratulatc lht' Hartmann people for rr:r:ognizing wood's advantagc's and lor bringing it to tht'pulrlic's attention.

But, you krrow, olre phase in that headline stuck in our cra\{. B.v saying. "in the niddle o[ thc twentieth c'ettturr-.'' the Hartmann peoplc. seem to impll- lhat thcy are sort of apologizing for using ruood in the,se modem limt's. Sure. they ha<l to mal.-e their point. But isn't it a commentelrl' on llood's puhlic image that they ftlt they had to approach it this r,ar'.

It makcs us wondcr if lt: irr tlrt'lrusiness arrc rloins enottqh to change this image.

We're Woving o New Flog!

Wc'r'e had quitc a [t'u ttite (omments ()n ollr rrt'w {lag. wlrir'}i wc lroisted in the Novt'mlrcr issue ol tht (,ulilorttiu Lurnber illarchant,. (The "flag" is tht' magazine s nilnr(' design ol tht' front cover.) This change in orrr format is in ket'pine rrith our corrlirrrring policl' of streamlinirrg lhe magazint'.

With the New Year. CLU Lreeins its l2rrrl vear of st'nict,to tht' lumber and builcling materials irr,lrrstrr- oI thc West. In '(r.1" r'ou can continue to <rourrt on the finest in traile feature storit's" the latest in New Pro<lucts^ merchandisirrg idt'as. and complett) (overage of industry news.

We wish vou a happ1. antl prosl.rt'rous ,\err' \'ear. 'l' h e Editor

ln This lssue

Vogobond Editoriols

Retoil Rozzle Dozzle ond the Peorson Schoo, --.-

Lumber "Supermorket" ot Port of Los Angeles

Get into the Profit-Pocked Glu Lom Morkef ',

Club Jets 44 to Reno for Night of Gombling ---"--

Experimentol Wood Sows Use Woter Under High Pressure

Dinubo Retoiler Hosts "Sneok Preview" of Revomped Yord--

Christmos Porty Closes Out Yeor for L.A. Hoo-Hoo -----"''

Colifornio Lumber Merchont Plon of the Month

This is the Yeor of the Census

Colendor

Son Jooquin Fooiboll Porty -.----- - --..,

Persono ls

Credil Corner

Western Logger Turned

The only genius and lasting prosperity that can come to a thinking man is a rush of ideas.

The only difference between a rut and a grave is the depth, so the old law says. It is to the fearless who won't be held down and cannot be restrained that the world owes all its forward forgings. Moses was of that type; so was Jesuso and Buddha, and Confucius, and Socrates, and Galileo, and Cromwell, and Roger Bacon, and Isaac Newton, and George Washington, and Abe Lincoln, and Columbus, and many of recent history such as Burbank, Edison, Henry Ford, and others.

During slavery days the Supreme Court of the State of Vermont refused to surrender a fugutive slave "unless the master show a bill of sale from the Almighty." But long before that when a lawyer said that "slavery is a matter of contract," the Frenchman, Voltaire, replied: "Show me the contract with the signature of the slave, and I'll believe you."

"Well bred people "r" J"u". ,ui"," ."i Channing Pollock. "Tardiness in keeping engagements is insolence. What right have you to waste another man's time without giving him a choice in the matter?" Being late is not only a bad habit; it is one of the cardinal sins.

BY JACK DIONNE

Great inventions are not always one man jobs. For instance, Sir Charles Wheatstone patented the first crude telegraph instrument. Then Samuel Morse learned how to send messages over a wire by means of an electric current, Alexander Graham Bell discovered how to create sound by electric current. And Marconi discovered how to send wireless messages through the air. That's cooperation.

Too many of us, when we receive a business suggestion from an outsider, are inclined to say: "What do you know about this business? You've had no real experience in it." Which is a silly question and a foolish viewpoint. Remember, when you are inclined to that attitude, that it was a school teacher who had never had any cotton experience who created the cotton gin; that an army office became the father of photography; that the electric motor was developed by a book-binder; that the typewriter was developed by a farmer; that the pneumatic tire was the creation of a doctor; that the typesetting machine was the idea of a grocer. Outside opinions have re.made plenty of industries. Don't discard it, just because it comes from a non-lumberman.

When Ptolomy, the Eglptian astronomer was studying the heavens, he had no telescope, no spectroscope, no stellar photography to assist him, yet he was able to count and identify 1022 stars in the skies. Wouldn't that wonderful old boy have fun today in one of our modern observatories where he could fool around with some thirty million solar systems right here in our own universe-our own back yard, you might say-without even considering the countless other stellar universes they now know about? With only his naked eye, that old Egyptian "tu, gu"", did a wonderful job, and set the stage for the great astronomy of today.

Clarence Darrow was master of the cuttine remark. Had he lived in the time of Voltaire, the two would have had a mighty competition. When a {amous industrialist died, his will was published. He left all his earthly possessions to his son. John, and returned his soul to his Maker. Clarence Darrow remarked that that was one time when our Saviour g*ot all the worst of a trade.

Talcott Villiams, famous teacher of journalism. rvas the author of a remark {requently quoted. He used to sa,v: "All men have opinions, but few men think." Long ago I heard a philosopher of that same school say this: "Only 5 per cent of all people think; another l0 percent get by by following the lead of the 5 percent; and 85 percent believe everything they hear and read."

o'No man can possibly be as intelligent as Daniel Webster looks," said a contemporary of the great statesman. And that remark still lives to perpetuate the personal impression that great American left behind him. As a youngster in school I liked to read and read again about the time Webster rose before a great political gathering in Fanuel Hall, and said (I quote from memory) : "Gentlemen, I am a Whig! A Constitutional lfhig! A Massachusetts Whig! A Fanuel Halt Whig! And if you aboliJh the Whig Party, wherJ am I to go?" And, instead of criticizing the apparent egotism of the man, the great gathering of important persons took no such thought from his words. Instead, they all looked at each other, and wondered where Daniel Webster could eo. One of the greatest recorded demonstrations o[ how impressive a human "ur"b*.

ATLAS LUMETR

COVERS THE MARKETS OF THE WORLD

fo, domestic and, imported, HARDWOODSall ryectes custom milling facilities and, a mod,ern, yard, witb complete inumtory Sugar & Ponderosa Pine

Old-Growth Douglas Fir Alaskan Yellow Cedar Wbolcsale Onb!

Retail

Ra zzl e Da zzl e and the Pearson Sc hool

One of our favorite subjects, John Pearson. owner of Pearson Lumber Companv at Pleasarrt Hill inear \\'alnut Creek. California I is at it again.

Last summer it was a guessing contest. John built an iceberg in his yard out of ten tons of it:e. Winrrers were those who guesscd t'losest to the date the "iceberg" would melt. Winners, of course. received variou,* gifts such as merchandise orders. discounts" good only at Pearson Lumber Company.

Then there was the ping-pong drop. Try this for size. Why not hire a helicopter and scatter 50.000 Jring-pong balls (marked with various discounts when presented at your yard) o\-er your communitv? Why of coursel Why didrr't we think of that before ?

Seriously. the "ping-pong drop" was one of John's most profitable promotions . that is until Lr. S. Gypsum rep Martin Phillips and John decided to start a school. Ilut let's tell it in John's words.

"We acquired a fi{ty-year-old home that \t'as to be removed to make room for a freeway. Cot the shack for nothing, but

CATIFORNIA TUMBER }IERCHANT

it cost $225 to move it to the yard. This was done for publicity efiect, not because we thought we could save anything by using it as a hasis of a house. Actually it woukl have becn cheaper to start from scratch. but the advertising value was good.

"Oncc in the yard, we advertised a 'back to sr:hool' promotion starting on October 5 with architectural design (courtesy of Design Associates AIA) and ending on December 7 with cabinet installation and flooring application."

Pearson's "horv to do it school" was held every Saturday morning starting on October 5, and covered every phase of construction including the addition of a two bedroom wing to the "shack." Attendance ran about 150 per class, mostly repeaters, and a lot of women. "Women love to get in and do the work, finish the eoncreie. put up insulation, sweat copper pipe, etc.," John told us.

l3oy, just r.r'ait until we take that little gem home antl show it to the War Department !

(Continued on Page 74)

a home: Ralph Meyer of Strable, lumber merchant supreme John Pearson, and Masonite's Ron Ward. Associate Professor Ralph Meyer (in black sweater at lower left) lecturing on the merits of Masonite X-90 Ridgeline and Simpson Ruf-Sawn plywood distrtibuted by Strable Lumber Co. Another Associate Professor Ron Ward (far left) of Masonite, answering a student's question. Note happy woman student (lower right) taking notes.

Professor John Pearson (top left) caught lecturing on exterior siding. Some of the students even stayed after school to get added pointers. This (iniet) portion of the "shack" was converted into a living room, dinette and kitchen. Since this picture was taken (class on exterior siding and interior wall framing), the students added a two bedroom-bath wing. Here's the faculty of "Pearson University" (top right) at the fourth of ten sessions on how to build and remodel

Although hardly any ofour customers order it by its true name, Philippine Mahogany is a big item at HigginsLumber. Over thepast83 years we've earned a reputation as specialists in this great wood. And for good reason. We consistently carry the biggest stocks on the West Coast. That means you can always get uniform color to match plywood and mouldings-andthe right texture for interior or for marine use. It's just one of 52 expertly selected hardwoods you'll find atJ. E. Higgins Lumber Company, 99 Bayshore Boulevard, San Francisco, California. VAlencia 4-8744.

THE RIGHT LUMBER FOR EV

Harbor lumbermen foresee optimistic future

New handling techniqu€s, equipment create lumber "supermarket" af Porf of Los Angeles

From the days of the sandbars and mudflats of the mid-1800's to the present $171 million Port of Los Angeles, the lumber industry has been an industry in transition.

New handling techniques, equipment improvement, mechanization, greater ship cargo capacity, and the farsightedness

up to I million more board feet, but the answer was not in larger hold capacities. Depending on the size of the vessel, the average time to discharge a load was approximately four days, using 25 to 30 longshoremen. What most aggravated everyone was that the number of pieces in the

larly serve the Port of Los Angeles-or about five times the number of ships.

The complexion of the lumber business in the port has changed greatly since the early days. No longer is a buyer handicapped by not being able to purchase lumber at the docks.

Retail, as well as wholesale, activities are carried on by Consolidated Lumber, Coos Head Lumber and Plywood, Hammond Lumber, Lumber Carrier Service, and Sun

Lumber Companies who, in efiect, created a "supermarket" or trhq center" atmosphere where all kinds of lumber products are made available to the prospective buyer.

Three of the largest yards at the portSun, Consolidated and Hammond-empha. size that there is no longer the delay in picking up lumber (two weeks in past years) which is stored dockside. Pick-up may be made the same day following the order.

Most companies operate with a 30-day free storage agreement which means that no congestion is created in the smaller Southern California yards. In most cases, a nominal fee is charged after the first 3O days.

Another cost-cutting device, popular with many contractors, is that lumber may be delivered from the dock directly to the job site. All yards in the harbor, ofiering such a service have benefited greatly from this approach.

many men, have combined to help the industry realize the receipt and shipment of 458,268,000 board feet last year. It was but B0 years ago that lumbermen pointed with pride to a figure of approximately 30 million board feet.

The speed and ease of handling lumber from vessels has been attributable to several innovations brought about since the early days.

Prior to the '30s, Port of Los Angelesbased lumber firms had not been able to overcome the handicap of laboriously hand stowing uneven lengths of lumber into ship's holds. Ships were now able to carry

load could only be estimated.

In the '30s, uniform package techniques were adopted and a real breakthrough occurred about 12 years ago when all vessels on the coast converted to crane lifts. The entire operation, depending on vessel size, is now completed in about 12 hours with only six longshoremen working.

Lumber carriers, like wharf facilities and techniques, have improved. A present-day large freighter carries I to 3 million board feet of lumber. The freighter, or schooner is being replaced by the huge lumber barge which carries up to 5 million feet. There are approximately 25 barges which regu.

Harbor lumbermen foresee an optimistic future over the short pull. One recent encouraging sign is a volume uptrend that occurred last year which started during the usually slack months of November, Decdm. ber, January, February and March.

Sun Lumber reports that its normal boar{ feet volume nearly doubled from the previous year; Consolidated, Hammond and others also note substantial increases for the same period. The obvious reasons are advanced for such slack-month increasesmore competitive lumber prices because of a decrease in barging costs and loan money more available than in the past-but lumber observers are nevertheless encourag,ed and it is hoped that the trend will continue through the heavy months.

Cranes on lumber barges have expedited unloading procedures at the Port of Los Angeles so that now millions of board feet may be unloaded in as little as 12 hours.

Use this chart as your k"y

Gef into the Profit-packed Glu Lam Market

The glue laminated beam, an exciting example of new products being developed by dynamic scientific research programs, has definitely stirred the imagination of members of the construction industry sinc€ its inception several years ago.

Each day new applications for the bearirs are being developed. Glu lams have been specified for a wide variety of construction' projects, ranging from churches and' schools to restaurants and apartment houses.

Industry acceptance of the beams has not been without reason, however. In many installations glu lams have proven to be more fire resistant than steel and have been found to be cheaper than any comparable building material. GIu lams also have a rich beauty that allows architects and engineers to design structures with exposed beams.

With the ever-increasing popularity oI the glue laminated beam in construction, glu lam fabricators are asked frequendy to recommend a beam size to replace steel "It' beams specified for a particular job.

This request has been most prevalent in apartment house construction for beams over first floor garages. Glue lami:i$ nated beams are most economical in this type of installation where fire resistance is critical and where steel beams must be "fireproofed" at a cost of 50y' to $I per lineal foot. Glu lams of sufficient cross section do not need to be fireproofed.

Glue laminated Beam Estimator for Apartment House Jobs

Steel beams sell in a price range of $10 to $20 per cwt, depending on quantity, cutting and waste (from standard lO-foot increments). To this must be added {abrication, that is drilling for connections and nailers, and fireproofing when required. A t2WF 2-36 foot long beam would cost approximately $4 per lineal foot, plus drilling ($20-$40), plus fireproofing ($20-$40), plus bringing steel workers on the job. The total cost for such a common beam could be approximately $6 per lineal foot.

Compare this to a glue laminated beam at approximately $3.70 per lineal foot, witll a l0 per cent profit to the lumberman.

The table of conversion sizes on this page was circulated to many retail lumbermen in Southern California by the Ed .Fountain Lumber Co. several months ago to assist and encourage retail yard customers to seek glu lam business. Since that time several jobs have used glue laminated beams where steel beams were originally specified.

lichord G. Burion, Strucf. Engr.

278O Sepulvedo, Torronce, Phone 325-2834

NOTES:

l.f fhe lobles obove rePreseni equiv. bending slrenglh for preliminory estimofing of FLOOR beqms.

2.1 BeorinE, da0eclion ond sheor hqve not been considered os they vory from iob to iob.

3.1 G.t.B. stress 260Of Ino increosef Astm. A-7 2O,OOOf. Astm. A-36 22,OOOi.

4.1 When comporing coels cor3ider cosf of noiler ond noiler bolting,

5.1 G.f.B. sizes of equiv, seclion rnodulus moy be used in ploce of lhosc tobuloted. Depth ir usuolly importont in qppt. hou3e con3truclion.

,We suggest that you keep this conversion table and explain it to your salesmen. The retailer can save his customer a considerable sum and make himself a handy profit by recommending glue laminated beams instead of steel.

It should be kept in mind, however, that the table is merely a guideo and any final determination of sizes should be made by a licensed engineer.

The second home market is one of the brightest spots in the building picture. lt's grown from the 75,000 units built in 1958 to 100,000 this year-and may double that in 1970. ffi But the market is not only bigger than it was five years ago. lt's different. Has your sales strategy kept up with these important changes?

E The second home is no longer just a cabin. lt's more apt to be a substantial small house built for eventual retirement. So you're selling to older couples as well as young families, and often through builders. E The size of the do-it-yourself market may have been exaggerated. So you'll get more husiness if you offer a package in-

cluding at least a structural shell and utilities. The customer may do some of the f inishing. E Most prospects don't own a lot. So you need to tie in with realtors and developers. Promote your model second home, but offer land, too. E In fact, the most successful programs of all involve complete vacation-retirement developments with recreation facilities. This way, you can sell a lot, a house and a way of life. ffi DFPA research and merchandising materials have kept pace with this changing market. For more information on how the DFPA Second Home Promotion Kit can help you get more of this profitable business, see the coupon at right.

The market for second homes has changed a lot since DFPA pioneered the idea ttEvery Family Needs Two Homes.rr

Here's what the DFPA

Second Home Promotion Kit includes:

Second Home Sales Guide-complete, upto'date manual on building and selling leisure homes. Practical pointers on financing.. package sales of lot and house how to sell materials.. kind of customers to look for. tested merchandising ideas. Shows sales aids available.

Second Home ldea Book-40 colorful pages of vacationhome ideas, designed to interest consumers. Shows floor plans and artist's renderings for 18 vacation homes. Plans available for all. Kit has 25 books in self-selling box.

Gonstruction Plans- Kit contains sample set of easy-to-follow drawings for 18 DFPAdesigndd vacation homes. Also, details on seven new compact home plans developed for the second home market by DFPA and National Plan Service.

Sales Promotion Portfolio-contains advertising layouts, ad mats, radio commercials, direct mail and display ideas.

Disptay Materials-includes two window banners and an eye-catching mobile to sell the plywood second home idea.

Cost of the Second Home Promotion Kit is just $10. Send for yours today, or ask for more details-see coupon below.

DOUGLAS FIR PLYWOOD ASSOCIATION

Tacoma, Wash. 98401 (USA only)

E Please send me more information on DFPA'S Second Home Promotion Kit, including the Second Home Sales Guide.

[ | enclose $10. Please send me the Second Home Promotion Kit.

that they're going to "hit it lucky" are Redwood

Dick Stocke compare "systems." (l-D Joe

Bill

Herb

Farrell Top right, mascot for the trip was the flight's pert and Sun Valley's Bruce lacobsen. Center inset,

Hoo - Hoo Jet Set Club

Jets 44 to Reno

For Night of Gambling

Oakland Hoo-Hoo Club 39 reinstated its Reno airline service to the "Biggest Little City in the W'orld" with a charter flight of 44 rough and tumble lumbermen aboard.

Throueh the efforts of Bob "Crash" Macfie, Club 39 was able to charter a Fa' cific Air Line F27 Turbo Prop plane for the trip, a considerable improvement over the Ford Trimotor type transportation used in previous safaris to the mile-high gam' bling mecca. In fact, during the 1962 trip the plane pooped out at Fairfield, just a {ew minutes air time from the Oakland airport.

The flight departed from Oakland Airport at 7 p.*. and after a smooth 50 minute flight touched down at Reno. An airport bus whisked the boys downtown and in a matter of minutes the tables at Harrah's Club were buzzing with action.

After making a reasonable contribution to Harrah's, in return for its co-sponsoring the trip, most of the gang migrated to other lush pastures such as the Riverside, the

Mapes, the Holiday, or the New Golden Hotel. The result was much the same no matter where you went, however. Just walk up to any table and you could find a HooHoo buddy in full battle dress and in the heat of the fight.

There were, however, two big winners in the crowd (no names to protect the innocent), and these two gentlemen were conspicuous by their absence on the return flight to Oakland. We understand that they considered buying a Rolls Royce the next morning for a leisurely motor trip home, but they couldn't obtain the model they wanted in the right color. AIas, they had to settle for a chartered plane for their triumphant return to the Bay Area.

It is understood from prexy Bob Bieleck that due to the interest in the event. the Reno trip will again be made part of Club 39's annual program. So, rest up and save your change and be on hand next November for a bigger and better repeat performance.

Inflight to Reno, top left photo, Jim Fraser (left) and confident

Lumber's

Cortese,

MacBeath,

"Chute"

pre and pretty stewardess Bonnie, shown here laughing paring for a big night in the "Biggest Little City in it up with (!+) Bill Johnson, Home Lumber's Bob the World" are (l-r) Ralph Meyer, Bonnie, Frank Meyer and Frank Timmers. Bottom row, smilingly Timmers and Oave Jopes.

This is a close-up view of the water jet saw that cuts wood by moving water under tremendously high pressure through the wood. The water moves at speeds up to 3,000 feet per second through a tiny nozzle or jet. Here the water is seen making the initial cut.

Experimental Wood Saws Use Water Under High Pressure

One of the experimenters involved in the exciting water jet saw project is seen making critical adjustments to part of the apparatus that controls the tremendous forces of the water. Note the massive steel bracings at the top of the control mechanism necessary for safety during high pressure experiments. At lower left is part of the bank of monitoring and control instruments used to measure and adjust the saw.

CALIFORNIA LU}TBER fiIERCHANT

Tremendously powerful jets of water, traveling at almost three times the speed of sound, could be used to replace saws in the lumbering and wood machining industries of the future, University of Michigan re' search indicates.

Jets could sever rather than cut down forest giants. They could be used to remove tree limbs as logs are prepared for the mill, and smaller jets could machine furniture parts,

GREAT BENEFIIS

The greatest benefit of the jets would be in the saving of wood now lost as sawdus! a loss which can run as high as 40 per cent of log volume. Other improvements might be much greater speed as compared with sawing speeds, and a minimum of equip' ment maintenance.

The research department is one of seve' ral underway in Michigan's wood techno' logy department to advance knowledge and pra"ti"er in the field of wood science and technology.

It is a co-operative project sponsored by the U-M departments of wood technology and mechanical engineering and the U. S. Forest Products LaboratorY.

Eugene L. Bryan, formerly of the California Forest Products Laboratory and now a candidate for a doctoral degree in wood technology here, is conducting the research. He indicates that although much research lies ahead before the process can be applied commercially, the technique represents a potential means of eliminating inherent disadvantages in present-day wood working tools.

At present water jets ranging from .001' inch to .010-inch in diameter, which travel at speeds up to 3,000 feet per second, are being used to cut maple up to two inches thick. To obtain this velocity the water is compressed under pressures of 50,000 pounds per square inch.

The material removed from the ultrathin cuts, while not extensive in volume, appears to be well suited for chemically derived wood products. IVhile this aspect is not being directly studied it will add to the attractiveness of the technique.

"Although it is not the intent of the project to develop the jet process to the point of usefulness, the study provides information which will be basic to the establishment of feasibility when considering the use oI high energy liquid jets for particular applications," Bryan says. 'oThe price of timber in the woods is becoming greater all the time and anything that can be done to substantially increase the efficiency of utili zation of material harvested will be an economical gain for the forest industries.o'

ABCDEFGHIJKLM NOPQRSTUYWXY

the above is intendecl as a methocl of attrat:ting your attention. Please

And that's supposed to tnake you smile. Seriously (we are occasionally) you'll find that doing business with Cal-Pac spells more thatr just the finest quality redwood available. Or that you call be sure of 48 hour delivery of any size or grade ordered. Or that Cal-Pac irrsists oll saving you morley and headaches by keeping right on top of your order. Or that Cal-Pac maintains an inventory of over 4.5 million board feet. Doing business rvith Cal-Pac (sometimes referred to as the purple hat gang), can be fun as well as profitable. Cal-Pac's feeling is that the two belong together, in any business relationship. You say you want more proof. That they let us do these ads for them should be proof enough. If you agree) order soon from Cal-Pac Redwood.

(l()wrl . . . ad agency.

clever tknr't let us the

Brand New-from the Bottom Up Dinuba Retailer Hosts "Sneak Preview" of Re-vamped Lumber Yard

Dinuba Lumber Company recently sent out 200 invitations for a sneak preview of its brand-new 440 sq. ft. showroom at 44I West Tulare Street, Dinuba, California. The new 40'x ll0' building was designed by Glen Peterson, A.I.A., San Francisco, and was constructed on the site of the company's old store, but moved back from the sidewalk to allow ofi street parking in front.

The remodeling job also included considerable face lifting on the existing warehouse behind the new store and a beautiful blacktop job all around the front area of,"" the yard. In short, practically a new yard-,'' from the bottom up.

Dinuba Lumber Company is affiliated with Citizens Lumber Company'which operates yards at Reedley, Kingsburg and Selma. The present ownership took over the Dinuba operation in 1951, but the yard has been located in town for over 40 years.

Brooks Schafier, son of Charles Schaffer, Sr., who has been in the retail lumber business in Kingsburg since 1910, is manager of the new Dinuba operation. Brooks started in the lumber business in 1947. but he had kicked around his father's yard since he was a small boy. Charles Schaffer, Jr., now manages Citizen's Reedley outlet, with Merle Shantz at the controls in Selma and Milford Johnson at Kingsburg.

Big new Dinuba Lumber store (top left) was set back to allow off street parking, store has shake roof; siding is texture 1-11. Dinuba also has a complete lin'e of prefinished cabinets. This display, being demonstrated by yard manager Brooks Schaffer, (top right) has already sold several complete kitchen iobs. Center left, excellent lighting and "room to breathe" are features of the new store. Warehouse behind new store was given complete facelifting. Note blacktop which surrounds the store and warehouse. Bof tom row (l-r) Dinuba's darling, bookkeeper Jewel Wortman. Don't give it the axe, Brooks. That's your new hand tool display (center). All displays ilre r€w; inventory is both bin tagged and individually tagged wherever possible. At right is Dinuba's assistant manager, Clyde Hamilton.

l6'*4a s'u'e €*q,

Do your customers look to you for professionaldesign service ?

They will, when you use the

MASONITE DSC DESIGN SERVICE

What DSC Dealers say about DSC Design Service

typiCal qu,tes: "We feel that Masonite's DSC Program is an excellent vehicle for us in the building of our home modernization sales. We're using Design Service at every opportunity."-Andrews Lumber Company, Inc., Kenosha, Wis.

"Your DSC program and Architectural Design Service was instrumental in closing a remodeling job totaling $16,000."-Lackey's Lumber & Building Materials Store, Forest, Miss.

"Your beautiful renderings and plans ol a kitchen project not only sold the kitchen job, but ended up with the inclusion of a den and a double garage. The job wound up at $21 ,000."-Morrison-Smith Lumber Company, Olney, Texas.

"Out of three jobs we had Masonite design, two were started and completed. Both were the type we look for because we sold the complete lob."-Plains Lumber & Supply, Garden Grove, Calif.

"We are convinced the Masonite DSC service is a sound foundation for continued growth of our remodeling sales."-Newfane Lumber & Mfg. Company, Inc., Lockport, N. Y.

You can make your customers' remodeling dreams come true-establish yourself as professional remodeling counsel with the Masonite DSC Design Service.

But you can do more than that-much tnore. Yow can get a bigger share of today's huge remodeling market. You can make sales faster-close them more easily. You can remove your remodeling jobs from competition. Hundreds of DSC Dealers have proved it. Here's why: DSC Design Service enables your customers to VISVALIZE BEFORE THEY MODERNIZE. You can give them full-color renderings of their remodeling projects-(see examples on this page) plus architectural working drawings. And, DSC Service, available only to Masonite DSC Dealers, is available for all types of remodeling projects: interior, exterior, commercial, room additions.

What does it cost you? The complete DSC Design Service is yours for only $20 per project. Over 2500 DSC Dealers are now using this service to build their remodeling service and profits. It's easy to become a DSC dealer-mail the coupon to get full information about this unique, profit-creating plan.

I want to make more money lrom remodeling, Please send me complete facts about your DSC Service,

Christmas Party Closes out Year For L.A. Hoo'Hoo

It was strictly standing room only at [,os Angeles Hoo-Hoo's wrapup afiair for 1963 as close to 100 put the posh Palos Verdes Country Club through its paces to feed and water the members.

In the golfing department, the California Door Cup, long without an owner, was won by Jerry Hyink with a 77 barely beating out the 78 of Ken Kenofiel. Low Net cup was picked up by Jim Forgie.

First Flight victor was Ken Kenofiel with Bill Hanen second; Second Flight's top man was Dick Learned as Joe Hall took the next spot. Jim Forgie was the man in Third Flight.

That "best-of-all-prizes," Best Hacker, $'as won by Ted Deacy, Guest Trophy to Bob Sager.

At the Palos Verdes Christmas party: top row (l-r) Art Neth and his guest Jim Johnson; Ralph Mc0ullouch. At right, golf chairman Ben Gardiner presents the Hoo-Hoo "Hacker" trophy to Ted Deacy. Center row, fl-d Steve Freeman Don Smith, Walter Baker, Bill Randall and Brownie Markstrom. Center inset is

CATIFORNIA IU'IIBER MENCHANT

leny Hyink, who won permanent possession of the California Door Co. Low' Gross trophy with a score of 77. Lower left, (l-r) Ken Kenoffel, Woody Toal, Clif Dennis, Dave Stewart and Frank Quattrocchi. Lower right, Louis Rodriquez and Bud Prohaskte seem to be enjoying the entertainment.

IDEAL FOR F'ARM CUSTOMERS

Thke a tip from the Noyo file of Redwood building iraterials and r-eap bigger rewards with sales to the farm customer.

Noyo Redwood is ideal for tanks, vats, feeiling structures, posts, fencing, siding, barn boards, wells, housing, irrigation troughs, silos, and a host of other structures all around the farm.

FARMERS ARE PRESOTll BY CRA CllilSUMER AOS

To help you sell more redwood, Union Lumber Co. sponsors a consistent, informative farm magazine advertising program through the California Redwood Association. Farm plans, literature and newspaper ad mats are available for your own local tie-ins.

Noyo Redwood has unique natgral advalta_ges whigl1 mai<e it the most practical and economical material for farm use.

1. Resistance to decay and termites because of the natural protective chemicals in the heartwood.

2. Durability permitting exposure to all kinds of weather withbut the expense of protective coatings.

3. Exceptional insulation qualities.

4. Fire resistance, strength and easy workability. Be ready when farm customers call. Stock plen-ty of Novo Rddwood in a variety of both fine uppers and economical commons. fnventory control is especially easy when you order pre-labeled protective mill packaging. Order now through your nearest Noyo source or contact us direct.

UNION LUMBER GOMPA

The California Lumber Merchant Plan of the Month

by HIAWATHA ESTES

Hiawatha Estes, the nationally known home consultant, has sirce 1955 had, his house pla.n column appeal in newspapers and, other publications throughout the West. Ee is alriady known to tnany retaiL lumber d,mlers through the sale of- his plan Books whieh haie

P]9aey n be aery Pgnulq with prospectiue home build,ers. We belieae tha,t read,ers ol T_he Cal.ifornia Lumber Merchant will finil this neu d,epartment high,ty interesting and, through the use oLryr. Estes' Plan Books, haoe a seruiie ol great ialue n renil Iumber yard customc rs,-E ditor.

In most homes the family room must also serve as both a formal and informal eating area. This problem has been eliminated in this design by providing a dining ell as part of the living room and a nook for family meals in the kitchen.

There is a partial opening between the family room and kitchen so that the entire area can be enjoyed as one huge room and yet enough separation to provide privacy when necessary. The adjacency of the living room-dining, family room and kitchen ofiers one generous size entertaining facility, or parents can entertain in the living room while children or teenagers enjoy the freedom of the family room-kitchen.

From the kitchen, there is direct access to the over-sized garage. Here there is extra storage room plus space for the furnace, water heater and laundry facilities. These applances are easier to use and service in this location and there is no chance of damage to the house in case a leak should develop in either water heater or washer. Doors lead from the garage to the side yard and to the covered front porch.

The quiet wing containing the bedrooms is separated from the remainder of the home by the hall. The master bedroom ofiers comfort without clutter. It has the luxury of a private bath plus

Retoilers! As q Service lo Your Cuslomers

llatlonwids Plan Boolr Go.

llept G.t.M.

Bor tO4

llorthridge, Calif.

Please send me complete information about the special volume discounts to retail dealers, on complete working plans and a full selection of home plan books.

Name

Firm Name (lf Any)-

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an abundant amount of wardrobe storase.

The family bath backs up to the -u.i., bath to secure an economical plumbing installation.

The rear patio can be reached from the bedroom hall or through the wide sliding glass doors opening from the living room. You will find a close relation between indoor and out when large glass areas are used. Such installations invite nature indoors, and conversely, extend inside dimensions to outdoor livins.

Here ison exciting exomple of whqt con be occomplished in o verysmoll squore footoge with o prop- erly designed floor plon qnd exterior.

This is the Year of fhe Census

Firms producing or selling lumber or forest products are taking part in the 1963 Economic Censuses, which cover manufacturers. mineral industries, business and transportation, the Bureau of the Census has announced.

They are taken every five years, and all firms are required to report, under terms of the Census Act. The law provides that information concernins an individual firm must be kept confidential and may be used only for statistical purposes.

The census is being conducted entirely by mail, with forms having gone to large multi-unit firms in mid-November but with the bulk of the forms beine mailed about mid-Janualy. Deadline for filling out and returning the forms is February 29, 1964.

of any contract work, dollar volume of miscellaneous receipts and resales. The form asks each firm to list any products worth $50,000 or more which are not specifically requested on the form.

WHOLESATERS

Questions included in all wholesalers' forms in the Business Census cover dollar volume of sales to difierent classes of customers, such as retailers, other wholesalers, exporters, etc.; operating expenses and inventories; receivable and bad debt losses; warehouse and other inventory space; type of operation, and sales by commodity lines.

plywood; wood shingles, wood millwork; veneer, other wood products.

RETAITERS

Census forms to be filled out by retailers will request more detailed information about various lines of merchandise sold than in previous censuses. Census oficials recognize that many retailers will have to estimate the dollar volume or percentage of sales for individual product lines. Retailers who engage public accountants to fill out their forms should provide their accountants with dollar or percentage figures for each line of merchandise listed on the retailers' forms. Departments or concessions of other firms located in the retailer's establishment are to be reported.

Forms sent to manufacturers include questions on man.hours of production workers during each quarter of 1963; capital expenditures, dollar value of plant invenlories. fuels, electricity and eontract i, work, costs and consumption of principal

'TAANUFACTURERS

items of materials, and quantity and value of individual products made. The form also asks for changes in ownership or operation during the year, kind and value

Wholesalers in the lumber industry will receive Form CB-50Q, "Lumber, Construction Materials, and Related Trades." Under "Kind of Business" this form asks them to check which of a dozen or so specific activities was the principal kind of busi. ness of the establishment in 1963. Those connected with lumber are lumber (without yard), lumber (with yard), plywood and millwork (rental or wood).

Commodity lines for which total sales for 1963 are requested include: Logs, piles, pulpwood, poleso posts, stumps. etc.; lumber (softwoods, hardwoods and flooring): floor coverings (hard and soft surface);

Firms that retail lumber will receive Form CB-52A, "Lumber, Building Materials, Hardware." One section of questions requests the respondent firm to "identify itself" as to its principle kind of business. Subdivisions under this section include lumber yards, building materials dealer, lumber wholesaler (without yard), lumber distributor (with yard), lumber millwork plant; millwork, plywood distributor.

A question under merchandise lines seeks information on lumber, millwork, building materials, etc.; plywood; windows (all kinds); kitchen cabinets; all other millwork; wallboards.

for California. .

CALE N DAR

JANUARY

Los Angeles Hoo-Hoo-Ette CIub l-January 13, Monthly meeting, Sonny Lee's on Sepulveda Blvd.

San Francisco Iloo-Hoo-Ette Club 3-January 14, dinner, Torino,s Restaurant.

Sacramento Hoo-Hoo Ctub l09-January 15, Concat and Past President's Nite, Country Club Lanes.

For year around supplies of dimension lumber, more and more Southern California dealers and distributors depend on D & R and "dry.storage" lumber from Rogge Lumber at Bandon, C)regon.

Forest Products RBsearch SocietyJanuary 16-17, Pacific Southwest section. Two days of technical sessions and tours. Disneyland Hotel, Anaheim, Calif.

West Coast W'ood Tank Ass1.-Jsnunry 16-17, membership meeting, Fairmont Hotel, Fred Windeler, chairman, Central California llry Kiln Club-January 17, Election night at the regular business meeting.

Los Angeles IIoo-Hoo Club 2-January 17, Golf Tournament, dinner and entertainment. Los Coyotes Country Club.

Dubs, Ltd.-January 17, monthly tournament, Peacock Gap, San Rafael, Bob Kilgore chairman.

Oakland Hoo-lloo CIub 39 and San Francisco Hoo-Hoo Club 9January 23, Hockey Nite, S, F. Seals vs. L. A. Blades, dinner 6:00 p.m. Lenardi's, 16 Leland Ave., S. f'.

San Francisco lfoo-Iloo Club 9 and Oakland Eoo-IIoo Club 39January 23, Ice Hockey Nite, L. A. Blades vs. S. F. Seals. Redwood Region Conservation Council-Janaary 24, Annual Meeting. Eureka Inn, Eureka, Calif.

Only completely covered storage and loading area on the Pacific Coast

TFast,5 day ocean shipments by barge from Oregon to Southern California

Produced , , stored , ., loaded under cover, completely protected from rain and dirt

IDimension , . in the specialized lengths you need, end.sealed with wax base paint

I 4,000,000 feet of dimension lumber a month, pro. r duced especially for Southern California

Humboldt Hoo-Ifoo CIub 63-January 28, Third Annual Hoo-Hoo Celebrity Nite and Concat, Eureka, California, Dave Davis chairman.

Redwood Region Conservation Council-January 31, Annual Meeting, Eureka Inn, Eureka.

FEBRUARY

San Joaquin Hoo-Hoo Club 3l-February 1, Ladies and Guest Dinner Dance, Ft. Washington County Club. Reservations requested.

Xmported Hardwood Plywood Assn.-February 5-7, Eighth Annual Convention, Kona Kai Club, Shelter Island, San Diego, Eric Wagner, president.

Los Angeles IIoo-Hoo Club 2-February 14, Valentine Dinner Dance. Entertainment, food and dancing at General Lee's, 376 Gin Ling Way in Chinatown.

Sacramento lfoo-Hoo Club l09-February 19, dinner meeting, Country Club Lanes.

Art Neth would like an oppo*unity to tetl you how your customers will appreciate the greater efficiency and ease of handling obtained by using Rogge "dry-s1oran"" lumber, You can reach him by calling TRiangle 3.2663 or STate 3.05114. A. W. NETH,

Oakland Hoo-Hoo Club 39-February 21, Annual Ladies' Nite and dinner-dance, Castlewood Country Club, Pleasanton.

Hockey Nite for 5.F., Ooklond, Sonto Cloro Clubs

San Francisco, Oakland and Santa Clara Hoo-Hoo clubs will co-sponsor a joint meeting January 23, f.or the purpose of watching the San Francisco Seals in action agains the L. A. Blades at the Cow Palace.

Before-game dinner action will be at Leonard's Restaurant, 16 Leland Avenue, San Francisco, near the Cow Palace, Game time is B:00 p.m.

The price for the whole package-dinner, drinks, and gameis $7.50 per person. Tickets may be obtained from Jack Koepf, Peerless Lumber Co., 8451 San Leandro St., Oakland.

I

We've added these rare paneling classics to help you cover the market-from playrooms to penthouses

Four rare, luxury woods have been added to the Weldwood@ preffnished paneling line. It's the first time premium woods of this character have been available in regular stock. We call it Weldwood Classi"c@ Paneling. It's the leader of the entire line and-tops our Gold Label group, which includes Weldwood Deluxe Paneling and Weldwood Chartern Parrelinq. -

Weldwood Classic Paneling was designed for prestige installations in the

residential ffeld and for quality commercial applications.

The Red lqbel "Money Sover" Group. At the other end of the line, we added not too long ago two budget panelings: Weldwood Hearthsideo, ffne woodgrain reploductions on hardboard, and Weldwood Tradervinds@, imported real wood paneling finished in a variety of color tones. These, with Weldwood Patrician*, complete this group. The medium-priced Blue [obel Group.

In between are the familiar. beautifullv color-toned Weldwood Surfwood@ teitured ffr panelings and Weldwood Samara@ paneling-to which we added Weldwood Craftsmano paneling faced with native American woods. Our objective has been to give you the best and most complete selection of wall paneling in the industry. There's now a paneling for every taste and every budget. You'll never miss a profit selling up the Weldwood line.

A. Brqzilian Rosewood-bold groin potterns in rich color, ronging from dork brown tinged with pink, to pole gold ond violet. B. Wormy Chestnut -o towny, lusirous wood, now becoming scorce becouse of the blight which coused its unique "distressed" chorocier. C. Tesk-exotic symbol of prestige; ronging irom golden fon to dork brown, ond occosionolly streoked with block. D. Butlernut-on elegont, pole wood of buttery-beige with chorocteristics lhot prompt some people to coll it "whiie wolnut." Grooves ore spqced 8" oport to give formol look of regulor plonks.

)an Joaqurn

Football Party

When Fresno State College and San Jose State College tangled at their recent Big Game, San Joaquin Hoo-Hoo club was there to cheer on the winner, and cry for the losers.

The club started the program at 5:29 p.m. with cocktails, had dinner at 6:I9, boarding a chartered bus for the Fresno State football field at 7:09 and arriving at 7:59, just in time to get in their seats and watch the exciting kick-ofi.

San Joaquin Hoo-Hoo Club, based in Fresno. watched San Jose really shellack the hapless Fresno team. Despite the bufieting of some hometown sympathies, the club plans more programs similar to this.

Smiling under the Hoo-Hoo hardhat (top left) is Wally Kennedy as he sells raffle tickets. To his left, an unident,fied guest, tfarold Rolff, Gene Bell and Madera Lumber's Elmer Rau. Head Table (L-R, top) Club prexy Dart and his wife; Helen Bixler, Queen of the Forest, and Mr. and Mrs. Bernie Barber. Foreground: Retailer Bill Holt and his pretty wife. Lower leit, George Xemble, Ham Knott, Yosemite Lumber, and wife Lenore. Charles Dart, Mrs. Don Walker, Mrs. Dick Kennedy and Mrs. George Kemble. Lower right: Gene Bell, Clovis Lumber, Herb Thompson and Hal Rolff.

PERSONALS

Len Crofoot, west coast plywood executive, and Mrs. Crofoot spent the holidays in Phoenix. Before leaving for the sun country Len covered business assignments in Portland, Boise and the Pacific Northwest. In Phoenix he is the top banana of Alizona Hardwood and lives in Whittier.

Davis retailer, Jack Hibbert, owner of Hibbert Lumber Company, filled all of his pheasant tags right in his own backyard, just a few miles out of town.

Alameda wholesaleman Al Kelley was hospitalized again during mid December at Alameda Hospital for a re-check of his temperamental boiler room.

Ed French, French Lumber Company, and Les Doddington, Bernie Barber & Associates, bagged their limit of pheasants during the opening weekend at Oakdale.

Lefty Page of Georgia-Pacific's San Francisco sales office spent a week calling on suppliers in northern California and southern Oregon.

Ralph Mannion, sales manager of MacBeath Hardwood Company, achieved executive status during early December when he was hospitalized with an ulcer attack.

Jim Hall, Jr. spent a week in December in Atlanta, Georgia on James L. HaIl Co. business.

Jack Favors, head of CBS plYwood in Oakland, spent November in the South Pacific on business.

BRAND

PRISSURE TREATED LUMBER

CAI.IFORNIA tUfiTBER'IAERCHANT

Al Kerper, sales manager Paul Bunyan Lumber Co., Anderson, California, visited southern Caiifornia during the latter part of December for 10 days, calling on friends and customers.

Jim Linderman, Long Beach wholesale lumber executive, on his annual safari to Oklahoma and the midrvest during the Christmas holidays. Texas, Sir, was the state where the big Christmas family reunion was held.

Forrest W'ilson, representative for MacMillan, Bloedel & Powell River, Ltd. and his wife Margaret left sunny Pasadena to spend Christmas and New Years in Baltimore. Before leaving Forrest is reported to have said, "It's not that we don't like Pasadena, it's just that we like Baltimore.t'

Saratoga wholesaler Brice Stokes, spent the holiday season vacationing at Las Vegas and in southern California.

Ilank Aldrich has established his own wholesale lumber business with head quarters at 1078 Hacienda Drive.'Walnut Creek. Hank has had many years in the wholesale lumber game, formerly operating his own business in Eugene, Oregon. Recently he has been with Ward & Knapp in San Francisco.

Bob McBrien has joined the staff of the Lumber Merchants Association of Northern California, assisting Jack Pomeroy, executive vice-president of the big retail building material association. McBrien formerly represented Comprehensive Ifome Improvement Plan (CHIP) in northern California.

Riley Manning, Imperial Valley Lumber Co. manager is recovering in El Centro hospital from a heart attack he had at Thanksgiving.

Harry Boand, Boand-Daly Lumber in Los Angeles, has just put the finishing touches on his new vacation home at Monterey, on the new golf course.

Bob Taenzer, president of the American Iilardwood Co., Los Angeles, and his family spent the holidays at Lake Arrowhead and enjoyed the cold weather along with snow.

Lloyd W'ebb, softwood division manager, E. J. Stanton and Son, Inc., Los Angeles wholesale distributors, spent several days in the northern mill area building his spring shipments.

Art Neth, North Hollywood wholesaler and southern California representative for Dant & Russell, Inc., with his wife, visited the Pacific Northwest on a combined business and pleasure trip last month.

Dick Voelzke, Alpine Forest Products, Anaheim, recently called on suppliers and mill connections in the north.

Art Parkins, manager The California Door Company, Los Angeles, met with company executives and members of the board of directors last month.

Will Haynes, Haynes Sales Co., Los Angeles importer, is enroute to the Orient on a purchasing trip for his clients.

Jack Baser and family spent the holidays at Palm Springs with his wife and family. Jack is the headman of Baser & Co.

DOUBLE DEPENDABILITY

HAR,DWOOD DIVISION:

SOFTWOOD DIVISION:

3855 E. Woshington Blvd. 4230 Bondini Blvd. Los Angeles 23, Colif. Los Angeles 23, Colii. ANgelus 3-6844 ANgelus 2-4148

FINE DOMESTIC AND IMPORTED HARDWOOD FOR EVERY PURPOSE FOR THE RETAILER AtT SPECIES AND Att GRADES OF PACIFIC COAST SOFTWOODS PLUS SPECIATTIES A FULI LINE OF WESTERN RED CEDAR FROM BETTER MILTS

IF YOU SELL

wood window fromes / extefior door frumes

glidemoster sliding door fromes / pte-Iit window units

double hung or sliding wood windows solid or fingerjoint interior jombs

Plywood available in V8", 3/!6",l/4" & 3/4" up to 4'x o TEAK o WALNUT O BIRCH O CHERRY r ROSEWOOD o ZEBRA o SEN r ELM o OAK o NARRA o DAO

Ploin Sliced, Eook Alorched Seguence Matched For.e Veneers; or Quorlered Foce Veneers

All V-Grooved Woll Poneling Mis-motched. V-Grooves color toned. Eirher Unfinished or Prefin ished.

IMMEDIATE WEST COAST DELIVERY MANUFACIURED BY YUASA MII.I,S, JAPAN

Joint Floo-Hoo-Ette Mill Visit

The Pt'ninsuln Hoo-Hoo-Ette lumberjills and San Francisco Hoo-Hot-r-Iitte (lluh 9 teamed up Novemlrt'r 9, {or a first hand Iook at hou' lumlrer is produced. The sawmill trip was via r:hartcred lrus to Ctrlpella where the gals toured the Al Thrasher Lumber Companl' {acilities. Prior to tht: mill tour. Ai Thrasher" president of the smooth-running Calpella mill and remanufactur'ing plant" hosted cocktails and luncheon in L kiah for the 21 lumbergals r,vho made the trip.

Tho-.e attending {rom the Peninsula club were: Phil Lomonoco" Ruth Jane Wood (wifr: of Thrasher sales mauager Tim Wood). Amv Harrington" Edna Hennard, Julie Marback. Terry Abrahamsen. Iluth Clenn. \\'illma Syrearman. llettv Churma, (ionnie Reerl and Virginia Vorvel.

From San lirancisco Hoo-Hoo-Ette Club 3 nere: I)ale Sartirri. \Iarie Bacigalupi. Ann NIcKal lsabcll McKay, Cwen Collier. Nlarie Cote. Elva Nlittelstatlt, Jennie \Iauer, Josephine Gallor,vay and \{r'rtle Heney.

'Ihe act'ompanving photo shows Al Thrasher, happilv surrounded lry Hoo-Hoo-Ettes Phil Lomonoco. Ann McKay, Ruth Jane Wood and Hoo-Hoo.Ette National prery Nlvrtle H"n"rl.

Western Remodelers Convene

Western remodelers discussed their Lrusiness opportunitics. reviewed problems and eramined ways and means of increasing their share of the home improvement market at a two-clay regior-,al conference in Los Angeles. Its theme was "There's lrr,,ht iri Rtmodeling."

First day sessions were devoted to management aspects o1 the business. The second day was devoted to selling techniques. The meeting was co-sponsored by NHIC's new California llegional Council and the American Building Contractors Association. Two hundred businessmen attended.

The conference heard a prediction of good business in 1964 b1' NHIC executive director Edgar Hall who pointed out that rising personal income, new family formations, stepped up promotional activity by the industry and other factors foretold an increase in home improvement activity during the next year.

Hall, however, called attention to what he termed "a stumbling block to industry expansion." Referring to the FHA Title I regula. tion which requires completion certificates to be signed in the presence of an officer of the lending institution where the amount borrowed is $2,000 or more, Hall declared, "it cures no industry ills but does inconvenience home owner, contractor and lender alike." At the conclusion of his remarks, conference participants voted unanimously to send a telegram to FHA Commissioner Brownstein urging repeal of the new regulation.

hiznre, Now AVAILABLE AT

THE GATIFORNIA IIOOR CO. OF tOS ANGELES

We ore hoppy to onnounce our distributorship of the quolity producls of ADOR/SECURITY, monufqcturers of complele lines of ftne oluminum doors ond windows for oll types of conslruction, new or re-modeling; for qll climotes; ond in ALL PRlcE RANGES!

Pictured ore the HlLlTE Sliding Door ond Sliding Window with lheir dislinclive "Motchmoker Styling" o fovorite with the home-moker. Builders oppreciole this odded soles feolure, loo'

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Serics 12 Custom Model

Serics 15 . Deluxe Style

Serier 17, Duql-Glozed

Mulli-trock or "Pockel Door"

Amcrico's Foremost Archileclurol ond Residantiol

Aluninum Sliding Gloss Doors ond

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Sliding Glosr Doors

WINDOWS

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Series 125 Residenliol Stiding Windows

Series 600 Self-storing Storm Soth Windows

Series l00O Archilecturol Windows

Serics 20O CoscmentWindovrs

Scries 900 louver Strip Hordworc

Series 950 "Nqil-On" Louver Windows

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The Credit (orner

By WlLtlAM E. LOCKE

Bill hos tought hundreds of independcnfly owncd firms, building supply ouflets omong lhem, how fo build solcs ihrough credit selling, ond how lo collect receivobles. Bill's progrom ofters fhe deoler ond his sfofi on the iob credit froining ond periodic supervirion, He hos eorned o most envioble repulotion leoching "professionol credit monogement" lo progressive retoilers during lhe lost I I yeors of his lolol of over 3O yeors in the field of retqil ond consuner credil. For detoils write him direct, 3401 Bolboo Streel, Son Froncisco 21, Colifornio.

An eosy reference monvcl on Credil Monogenent lor Credit Personnel is ovoilobfe lrom Bill locke ol $12.50 o copy.

Many small businesses need more capital from time to time. This is often pointed out by accountants, consultants, bankers or suppliers. The businessman asks, "Where can I get extra capital?"

One retailer wrote me this as an an. swer: "We had over $70,000 on our books in the form of receivables when we de. cided to install the kind of credit control program that we should have been usins all the time. S'e did not have to borro* 1npney. We did not take in any new part. ners or sell any stock. We hd plenty ol auailable capinl ail th.e time, but it ttns on our booles. We came up with the money we so sorely needed for the improvements and expansion we were planning. Thank you again, Bill, for assisting us."

If you are tired of being an (lnwilling

Sann Claus, and have plans for expansion, increasing inventories, outside investments and family security, take a look at your receivables. Weigh your responsibilities to your company, your employees, your customers and your family. If you are planning for the future, you decide what action, if any, may be needed to give you business security. Surely, there is very little security in risky accounts receivable.

The Small Business Reporter, published by the Bank of America Small Business Advisory Service points out a few alternatives:

l. The businessman may obtain materials, merchandise and equipment on credit from suppliers. Trade credit is probably the biggest

source of funds available to small business. What do your payables look like now?

2. Borrow money to meet seasonal needs or to start, buy or expand a business, Commercial banks are the prime source of loans. Various studies indicate banks account for 70-BOo/o of loans to small and medium size businesses.

3. Have someone buy part ownership in the firm.

4. Generate additional income through more efficient operations.

Above all, learn where you stand. Get the facts in front of you by determining weaknesses in your staff. It is not enough to create extra capital in any way, or merely want to be your own boss and expand hoping to create more profits.

If you are selling merchandise and services on a credit basis your staff must be trained to sell credit too. If you are overboard with receivables find out why. Is your stafi guilty of selling and delivering your product on a negative basis because that is all you have ever exPected them to do? In my opinion, an employee is not a loyal employee unless he is as concerned as you are as to where payment is coming from. Assemble the facts; your financial position must be explored, then give your

(Continued, on Page 73)

SERVING THE SOUTHWESTERN RETAIL DEALER WITH CHOICE OLD GROWTH REDWOO

"Complete Inventory-All Sizes & Grodes, Green or Dry-;er every purpose" home of

Notionql Building Moteriol Distributors Merge with Nqtionol Plywood Distributors

The National Building Material Distributors Association, meeting at their l2th Annual Convention, voted to merge with the National Plywood Distributors Associationo Portland, Oregon. Members of NPDA, also meeting in Chicago on November l2th, overwhelmingly approved the merger, to become efiective January lst. 1964.

The name of the comhined groups will be National Building Material Distributors Association.

Consolidation of these wholesale distributor orsanizations has been under discussion for several months, and will bring together in one association over 500 members representing approximately 850 full-service warehouses throughout the United States and Canada. According to a spokesman, the average annual sales of each warehouse is in the area of $L5 million.

lewis H. Jenkins, President of NBMDA, stated o'that the diversification o{ product mix in members' warehouses of both groups has developed over the past ten years to a degree that a consolidation of the two associations will result in a stronger organization which could provide augmented services at greater economies to the individual member than could be realized as separate associations."

NPDA President Leonard H. Crofoot stated 'othat the combined associations will operate as the National Building Material Distributors Association, and that the interests of the individual plywood distributor would be served and expanded through the recently formed NBMDA Plywood Council."

RedwoodFencing Sidings Interior ond Exterior Finish

CENTRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTRIAL AREA +

LCL FROM YARDFAST PICK-UP DIRECT SHIPMENTS VIA RAIL OR TRUCK & TRAILER- IO CAR S.P. SPUR TRACKADJACENT TO ALL FREEWAYS +

COMPLETE MILL FACILITIES AT OUR I O ACRE WHOLESALE DISTRIBUTION PLANTNATIONAL SHIPMENTS OF ALL PRODUCTS

"There is no SUBSTITUTE for EXPERIENCE!"

MADTSON

7117 Eost Firestone Blvd.

SPruce 3-2292 P.O. Box 243

"SERVICE is our poromount

DOWNEY, Colif. TOpoz 1-6701 stock-in-trode"

Jenkins also pointed out that the need for a national spokesman for the full-service wholesale distributor was a step closer to realization with the merger. "The value of the wholesale distributor of building materials must continually be brought to the atttention of our manufacturers and our dealer customers.

"We are seeing today an overhaul of the various methods of moving building materials back to the traditional method. If we are to have a shakeout because of a back-up of pressures from the small end of the funnel, we must continue to emphasize our economic value in the overall distribution picture.',

Jenkins commented that with the merser of NPDA with NBMDA, a stronger, more aggressiv" progim of publicity and promotion at the distributor level could be made.

He concluded by stating, "Big Government and Big Labor present a challenge to businessmen and only through a strong vocal NMBDA. can our voice be heard."

In vierv of major areas represented by the combined organization, consideration will be given to sectionalizing convention activities into four areas; i.e., Lumber and Plywood, General Commodities, Specialty Products and Millwork.

In addition to the semi-annual National Conventions, regional meetings will be developed which will augmenr the present 18 state or local groups now meeting periodically.

It was voted that a Board of Directors be appointed to serve for an interim period from January Ist, 196:l to NBMDA's Annual Meeting in November, 1964. Lewis H. Jenkins was re-elected President of the Association. This was the first time since 1953 that a President o{ the organization has been retained in office for a second year.

Other officers of the combined Association who were elected are William G. Crieve, Building N{aterial Distributors, Inc., Stockton, California. First Vice President; Leonard H. Crofoot, Arizona Hardwoods, Inc., Phoenix, Second Vice President; and H. A. Almand, Jr., Booker & Co., Tampa, Florida, Treasurer.

'' IT'S RAINING "

The seoson is here, ond Continentol Moulding is reody.-"Continentol Prime"-lsncls itself to protecting yourMoulding, Door Fromes ond Interior Jombs from the elements. FingerJoint ond Solid Pine moteriols, monufqcfured ond primed qt our new Oronge County Focilities sh,own betow:

lnterior ond exlerior prime cosl on ftnish mouldings . }loislure protection before instollolion

o All priming is done by the new mochinery . Fqctory prime reduces donger of worping or checking

o Using quoliiy enqmel u,ndercoqler

o New modern foctory & mill qssure you of quolity products

o Smoother, more even ftnish cool qfler foclory prime

Western Logger Turned Author Wins Award

Stewart H. Holbrook. an author whose books about the American logger have the sharp ring of an axe biting into solid wood, has received the 1963 Distinguished Service Award presented annually on behalf of the nation's forest industries by American Forest Products Industries.

The award is made each year to a nonindustry individual who ha-" contributed

significantly to better public understanding of forestry, forest conservation and the role of the forest industries.

Holbrook, the only logger ever to lecture at Harvard, captured the colorful spirit of the vanished breed of pioneer logger in his first book, "Holy Old Mackinaw," and followed it with "Burning an Empire," acclaimed as an incredible and terriblv fasci-

mill shipments ol

nating human account of the great forest fires in American history. In a foreword to the latter book, the late Col. W.B. Greeley, former chief of the U.S. Forest Service and a past president of American Forest Products Industries, said Holbrook "has rendered a great service to American forestry."

Now 70 and a longtime Portland residerrt, Holbrook gnt his first taste of bark in the pine and spruce-hardwood forests of New England as the son of a Vermont logger. The drama of the log drives dorvn the Penobscot and Kennebec rivers wove their spell over him, antl he himself worked the whitewater river drives before marching off to World War I.

In the spring of 1920, Holbrook saw a postcard in Boston depicting "outlandishsized trees on the West Coast." A 30-inch trunk was a big tree in his logging experience, and here was a picture purporting to show trees with a trunk diameter of six or eight feet or more. He bought a roundtrip ticket to the Pacific Northwest with the idea of proving the photographer a liar and then returning home, as he tells it. But a week after getting into the big timber, he sold the other half of the ticket and went to work bullbuckine "timberbeasts" in a logging camp.

The lumber industry was also moving West. and Holbrook tells of a barber in Longview, Wash., during the 1920's who had his own standard for determinine how early a man had to arrive in the Norihwest to be considered a true pioneer. He disdained anybody who hadn't been in town long enough for two haircuts. But those whom he had shorn twice were recognized as authentic pioneer stock.

The eccentric characters rvho lived the rugged life of the early logger and settler fascinated Holbrook and peopled his books. One of them was the cantankercus old homesteader who was the sole resident of Pluvius, W'ash. The old man clainred it rained 362 days out of the year in PItrvious, and the other three days were 'odamned cloudy." It was his regular ritual before he ate breakfast each morning to step outside his shack and fervently consign the place to all the devils in hell.

Holbrook edited a lumber industry magazine for several years and became a fulltime freelance writer in 1934. He made some of his biggest splashes in the literary pool with "Lost l\Ien of American History," "Yankee Exodus," and "The Age of Moguls." He is the author of some 20 books and numerous magazine articles.

The Keep America Green forest fire-prevention-education movement owes its origin to the founding of Keep Washington Green in 1941. and Holbrook was KWG's first manager. He i-. a member of the Society

(Continued on Page 68)

CAIIFORNIA TU'IIBET MERCHANT

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Bulldog Pqllet Rebuilding Plont After Moior Fire

A three alarm fire destroyed the main building and facilities of Bulldog Pallet Co., 35785 Haley Street, Newark, California, in late November. In the accompanying photo it would appear the two gentlemen might as well "go fight City Hall."

The fire, of undetermined origin, broke out several hours after the plant had shut down for the weekend and apparently went undetected until it built up to its full destructive force.

Roy Sjolund, production manager of the established pallet manufacturing concern, cut short a business trip to rush to the scene and help establish temporary offices next door to the burned out plant which reopened for business, admittedly not quite ooas usual," Monday, December 2. Damage is understood to have been fully covered by insurance and plans are now under way for a complete rebuilding of the plant on the same premises.

Dubs Hold "Turkey Shoot"

Dubs, Ltd. held its annual "Turkey Shoot" November 15 at the Diablo Country Club with 39 golfers'participating for the "birds" with an unbelievable IO0/o attendance for the banquet (no banquet, no bird).

Thirty turkeys were awarded on a low net Dubs handicap basis and there was also a low ball foursome event with golf balls for prizes, won by the foursome of Gran Geisert, Duke Warnock, J. Hill and Jack Koepf.

Second place went to the {oursome of Bill Leonard, John Prime, Dick Merritt and Bill Gilmore.

Four teams tied for third position and chief dice thrower Gordon Davis spurred his team to a win with assists fronr teammates Fred Ziese, George Cilker and Ralph Lamon.

Bob Kilgore will host the coming Dubs m'nthly tournament at Peacock Gap, San Rafael, on January 17.

Third Annuol Humbolt Hoo-Hoo Concot

Humbolt Hoo-Hoo Club 63 will stage its 3rd Annual Hoo-Hoo Celebrity Nite ar,d Concat in Eureka on January 28, according to Dave Davis, chairman of the big event. Hqo-Hoo notables from all parts of the country have indicated their desire to attend, and Snark of The Universe, John Hickey of Toronto, has accepted an invitation to sit in as Visiting Officer for the initiation ceremonies.

Firemen laying down curtain of water on Bulldog Pallet fire.

Representing:

* McDONALD CEDAR PRODUCTS, LTD.

* TAMFORD CEDAR, [TD.

* TUMAC TUMBER CO., INC.

ll"holesnle Only

* TRUCK & TRA|TER * RArt t.c.L.

Vote the II{DEPEI\DENT ticket!

Here's the way to mark your ballot for building materials:

INDEPENDENI (Col Ponel pledges you complete freedom of choice)

CONTROTTED BRAND (Monufocturer owned. Choose his products, or else.)

FRANCHISE DISTRIBUTOR (Committed to push certoin bronds, regord'less)

[-e respect your indepentlenr:e in specifying lour choice of materials for any oI your jobs, just as rve insist on our own. Here. you can write your own ti<rket.

Time-saring seraice on:

The best in toltwood and, hard,wood Plyuoodr . . , Forrnica . Monkeypod Plywoods . , . Masonie Brand. Hardboard.

Bevel' ftannel - Rusfic - Board f, Batfs

Dec[ing - Paneling - Foundalion - fencing

Oreen I Dry Dimen$on

tlt$tRil RHl, tilft]fit I AtA$$ yH.t(}w

Chorles Jordon Becomes Angelus Soles Monoger

Charles Jordan. the new sales manager at Angelus Hardwood Co., Los Angeles. started his lumber career more than l'1 years ago following the close of World War II. During the war he served over' seas for two years as an Air Force Pilot. When he returned he joined up with Angelus Hardwood and has been there since that time.

projects and is past president of Westchester Little League, a member of HooHoo and a golfer of some experience, Some of his action includes his Air Force Reserve work where he presently has the rank of major.

Charles Jordan is popular and well known throughout the lumber industry as a man with a purpose and places to go.

Morquort-Wolfe lumber Flees Smog, Moves to long Beqch

Marquart-Wolfe Lumber Co. has announced the move of its general administrative office from Hollywood to Long Beach. Since the wholesale firm was established several years ago headquarters have been maintained at Hollywood and Vine but home will be 100 Long Beach Boulevard in the Edison building, surte 825. a,s of mid-January.

"We are moving to get out of the traffic complex and also the smog," said Horace Wolfe. "We will continue to exert every effort to maintain our standard customer service," he continued

Five-Minute Wood Stoin Ofrered in Mony Colors

Watco-Dennis Corp,, American manufacturing company connected with Watco Ltd., a long-established British firm making fine finishes and preservatives for wood, mason' ry, and marble, has perfected and is nolr' marketing Vatco 5 Minute Wood Stain.

The new product should be of particular interest to amateur craftsmen. Unlike usual wood stains that require as much as two days' drying time, Watco 5 Minute Wood Stain is ready to finish in minutes. Application-by brush, spray, or simply wiping on with a cloth-is followed by any conventional clear top lacquer, varnish coat, or oil finish. (Specifically recommended is Watco Danish Oil Finish, which penetrates wood and actually makes it 25/o harder, through polymerization.)

Wood cra{tsmen or those who enjoy the satisfaction and economy of staining unfinished furniture will find a wide choice of colors in the new B-oz. plastic containers American Cherry, Danish Walnut, Natural Walnut, Ebony Black, Scandia Teak, Salem Maple, Honey Maple, Mahogany and Walnut Sap Stains. Colors can be mixed for unusual and individual efiects.

Jordan attended the University of Southern California where he majored in advertising and through this selected a career in sales promotion. He is active in civic

The new office is directly rn tne heart of downtown Long Beach near all transportation, and for the summer months, practically ln the good old Pacific ocean.

Many dealers have Watco stained wood samples and information is available from Watco-Dennis Corp. 1756 22nd St.. Santa Moniea. Calif.

PAUL SAYS: "O,,. policy in l964-as always-is ro conrinue to serve the dealer only. Nlason Supplies will never be the dealer's competitor. Our experienced staff is at your service now and throughout the years to come." Paul Sink has been general manager of Mason Supplies for the past 20 years.

ID the foreats of coastal British Columbia, the giant Red Cedar often survives centuries of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more.

ITS BEAT'TY IS AGED -IN-TI{E -WOOD:

Sierro-Coscqde Conference To View Logging Problems

Iogging problems will be viewed with a new and unusual slant at the 15th annual Sierra-Cascade Logging Conferencg February 13-15, 1964, in Sacramento.

"If I had my way. ." will be the conference theme, developing a new approach to problems and progress of the industry.

The logging conference covers the pine area of California and Southern Oregon. Its president, Vince Bousquet, Weyerhaeuser Company, says that plans and arrangements indicate a particularly rewarding three-day event.

The Program Committee, headed by Ray Crane, Crane Mills, has selected topics of current industry concern, i.e., logging road construction, high lead loggrng and log handling at the dry pond. These subjects will be grven thorough treatment in depth through use of illustrated reports, panel discussion and open discussion.

Wrapping things up on the final morning, February 15, representatives of the Iogging industry, forest service and the state will each tell how they would run the other's business, "if they had their way."

Sierra-Cascade Logging Equipment Show will again be a major attraction. Equipment chairman Robert Jensen, Fred E. Barnett Co., reveals that the equipment group plans to exhibit, as much as possible, a complete complement of trucks, tractors, rubbertired logging machinery, and all the latest in other logging eguipment.

Site of the logging conference sessions and the Sierra-Cascade Logging Equipment Show will be the California State Fair' grounds, Sacramento. Conference headquarters will be the Hotel El Dorado. A new innovation will be provided, a scheduled courtesy bus service between fairgrounds, headquarters and adjacent hotels.

The conference program begins at 10:30 a.m. Thursday morn' ing. The afternoon will be devoted to a program on "High Lead Logging" with Roy Berridge, Diamond-National Corp. Friday morning ofiers o'Logging Road Construction" with H. F. Anderes, Sequoia Forest Industries. Friday afternoon will feature "Log Handling at Mill and Dry Pond," under Dixon Sandberg and Hal Bowman of Kimberly Clark Corp. Dan Gellerman of Seltzer Forest Products, Sacramento, is in charge of Saturday morning's wind-up, "If I had my way. ."

Other program participants include Gene Pickett, Wolf Creek togging Co., Robert F. Kline, Kline Contractors Inc., both on High Lead Logging; John Dozier, American Forest Prqducts Corp. and Edgar Norby, Norby Logging Co., both on Road Construction. Dick Pland, Pickering Lumber Corp. and George Grogan, State Division of Forestry, Redding, will represent, respectively, the industry and state points of view on "IfI had my way."

FHA Holds Off on New Regulotion

The Federal Housing Administration has agreed to hold ofi enactment of a new regulation following a storm of protests by financial institutions, remodeling contractors, and other members of the home improvement industry.

Manufactured by:

Sales Agents:

Reyresentnthse:

P.O. Boa 4411

BRIIISH C|ITUMBIA FOREST PRODUCTS IIiIIIEII YA}ICIIUVER, B.C.

MacMl[LAN, BL0EDEI & P0Wttt RUEI, 110., YAI{GOUVER, B.C.

FORREST W. WITSON

Pasad,ena,Calilornia Phone 4.49-1470

Enactment, originally planned for early November, was held ofi until November 12, the date on which a protest hearing had been hastily set by FHA Commissioner P. N. Brownstein. It now has been further delayed.

The proposed regulation would require a borrower (under the FHA Title I program) to appear at the office of the lending insti. tution and, in the presence of one of its officers, sign a completion certificate on any remodeling work where the amount borrowed is in excess of $2,000.

WHOIESAIE HARDWOODSINCE I93I

TW&J Advonces Quoltrocchi To Monogement Position

Frank Quattrocchi has been named new assistant manager of Tarter. Webster & Johnson's Los Angeles distribution yard. The announ(:ement was made bv Bolr Wells. regional general manager uni dir""-

partment in 1955 and also worked in the yard. Progress was steady and in 1957 he was promoted to manager of the fir department after a complete education in customer relations and sales. Only 35 years of age Frank is a young lumberman on the move. He is active in civic, fraternal and social affairs in the community and a member of the steerine committee o{ Los Angeles Hoo-Hoo club 2.

Moson Supplies' Optimism ior 64 Results in Big Renovqlion

"In order to keep abreast of the anticipated increase in business during 7964 we have given our distribution depot a complete new look," declared Paul Sink, administrative director, Mason Supplies, Inc., Los Angeles wholesale building materials concern.

The large warehouse has been painted and renovated throughout. inventory has been rearranged to speed handling, shipping and receiving of the hundreds of items stocked for dealer pick-up and delivery.

CATIFORNIA LUMEER MENCHANT

Sink recently returned from a survey trip throughout the east and middle west. In Chicago he attended the National Building Material Distributors Association meeting and talked with members from all sections of the country. "The business climate {or 1964 looks very good indeed." he said.

New Fissured Surfqce Tile

New fissured sur{ace tile and board for industrial and commercial applications has been added to the line of Fiberglas filmfaced acoustical products available from Owens-Corning Fiberglas Corporation. The first such tile and board on the market is made in sizes from I0 x 10 in. to 48 x 48 in.

Owens-Corning offers a wide range o{ noise-control products and non-combustible and one-hour and two-hour fire-rated materials.

tor of TW&J's parent company, American Forest Products. Frank. {ormer sales manager at the yard, will assist Seth Potter in administration, sales and procurement.

He started at T. W. & J.'s mouldine de-

"We have added several units of mobile equipment in the warehouse for loading trucks," he said. All plans have been made to meet the expected increase in business during the months ahead. this optimistic executive declared.

Non-rated ceiling products are ar.ailable in /6-in. increment in sizes from l0 x l0 in. through 48 x 48 in. and in board sizes in any width up to 48 in. and in any length required. Rated materials are available in tile sizes of 12 x 12 in. and 12 x 24 in. and in board sizes of 24, x 24 in. and 24 x 4,8 in.

Further flexibility is o{Iered by providing custom shapes including L-shapes to fit building geometry.

Discussing the new assignment are (L-R) Bob Wells, Frank Quattrocchi and Seth Potter, who will direct Frank in his new job with TW&J's Los Angeles yard.

lndustry Considers New Slrondord ture. Provision is also made for "qualifica- are planning major home improvement

FOf MillwOrk TreOtment tion determination" by testing and inspec- projects because of the "tight new home

The efiectivo treahent of millwork by tion bureaus. market." He added that handyman busi.

servatives ls the objective of a "Co-.ut"i"l recorded -on "r, indiviilual company basis, families are b rjlgeting so that outside help

commercial methods of utilizing wood pre- AIter general industry endorsement is ness will continue to grow' but that many

Sqndard recer*ly presented to the industry the standard will be issued by th; U. S: can complete the entire project.

for consideration, according to the Ofrce Department of Commerce. It is temporarily

o'In addition, commercial remodeling

of Commodity $tandardg National Bureau designated, TS-5579A, and is entided continues to present a relatively untapped

of Standards. "Recommended Commercial Standard for market. Almost every community is rejuve-

The standard was proposed by the Na- Water-Repellent Preservative Non-Pressure r:ating its downtown area, and the aggres-

tional Woodwork Manuiacturers Associa- Treatment for Millwork." Copies are avail- sive dealer with a sound sales progr:rm can

tion and was developed with the coopera- able without charge from the Office of build dollar and profit volume by winning

tion of other industry groups and the lo1rydiry Standards, NBS, Washington, these contracts," Marsh said.

Forest Products Laborato-ry, Department D'C. 20234.

He has found that the consumer is con-

of Agriculture. It is now being circulated cerned about durability and easy mainfor industrv approval under a Commerce tenance. as well as cost. Marlite dealers

for giving recognition

Remodeling

Morket Moy Reqch have noted this trend now for several years.

to standards that are generally acceptable NgW Heights in 1964

to the trade.

"Today's homeowner or businessman is

willing to spend the extra dollar for qual-

Th; r"q"ir"-""rr for the water-repellen- Remodeling. businessboth residential ity priducts' if he knows that they will pro.

cy and toiicity of the preservative solution and commer?l-should reach new v.ol' uid" y"u.. of service. Dealerg'therefore, treating such millwork items -as wood win-t, "u; n; Y,"l*: executive vice president

start out with low price products that will . dows, "."r""rrr, blinds, shutters and doors of Marsh.Wall Products, manufacturer of not withstand hard wear. r are specified, as well as the test methods plastic'finished Marlite paneling' 'oHigh quality products with good profit for ditermining conformance and the depth . "Dealers who concentrate on building -argiis," Marsh stated, oobenefi"t botil the

of solution penetration. The treatment is their rnodernization business, develop a dealer and custome.. ih" best products F intended to provide resistance against swell- thorough knowledge of brand name prod' often actually cost less to install, and the ' itrg, shrinkage, and warpage duJ to change. tltll and merchandise_effectively will make additional product cost can be a small item t' in moisture conditions, and to reduce attack 1964 a good year," Marsh stated. compared *ittt tt" total cost of a job, while ' by decay and stain organism whieh may The building materials executive pointed insuring customer satisfaction and giving occur when wood contains excessive mois- out that more homeowners than ever before the dealer a good profit."

MIRROR TXX)RS

NORTHWESIERN DISTRIBUTORS

TI|lRTHERI{ CALIFORNIA Cobbledick-Kibbe Glass Co. San Francisco, Oakland, Sacramento, Salinas, San Jose

wAsH|l{GI0ll Belknap Glass Co., Seattle Empire Glass Co., Spokane Inland Glass Co.. Pasco Tacoma Glass Co., Tacoma Exchange Lumber Mfg. Co., Spokane

OREGON Fitzgibbon Glass Co., Portland Willamette Glass Co., Eugene

Growth Trends Show Five Areos To Get Bulk of Housing Stq*s

A leading construction economist has predicted that two-thirds of all housing starts in the 1960's will be concentrated in five geographical areas comprising less than l0 percent of the land area of the United States.

Dr. George Cline Smith, MacKay-Shields Economics, Inc., New York, said these five areas will feel the impact of "nearly all the population growth in the current decade," largely because of a nationwide "migration in the direction of water or warmer climates, or both."

The impact on the building materials industries will be profound, Smith said. The five areas of "population explosion" are expected to account for nearly 60 percent of the new housing market for lumber, two-thirds of the plywood market in housing, and more than three-fourths of housing demand for building board, he stated.

The central Great Lakes region, 3,000,000 units; the coastal area from Boston to Washington, which Smith referred to as a "Megalopolis," 2,950,000; o'metropolitan California" (principally, the section from San Francisco south to Los Angeles), 2,830,000; "metropolitan Texas," 1,020,(X)O; and Florida, 990,000.

Smith noted that the 1960's are expected to yield in the neighborhood of 16.2 million housing starts----or an average of slightly more than 1.6 million annually-with these five areas accounting for nearly lO.B million of the total.

The construction forecaster said that outside of these five areas, only a handful of metropolitan sections-Atlanta, Phoenix, Denver, Minneapolis and Seattle-are likely to register outstariding population gains in the l960's.

Nationally, Smith said the prospect is for a population increase of 47 million persons between now and 1975. He compared thi-" to adding to the U.S. the present population of France or Italy or "two and a-half Canadas."

Housing starts in 1964,he forecasts, will about equal this year's but a slight dip is expected in 1965-because of an "assumed-mild 1'grssssien"-4nd then a steady rise is likely until a 'osustainable" level of 2.2 million units annually is reached by 1975.

Smith suggested that lumbermen and other building materials manufacturers consider the population trend toward 'water and warmer climates" when developing merchandising and promotion programs for their dealers.

The building economist predicted total new housing demand for 116 billion board feet of lumber during the 1960-70 period. with about 60 per cent accounted for by the five areas of greatest population growth.

Smith said he sees an increase of more than 50 per cent in the use of lumber in new housing by 1975-"if the lumber industry, through its promotion efforts, can maintain the present wood use pattern in the various categories of housing."

Fresent indications, he reported, are that new housing will consume 1B.B billion board feet of lumber in 1975, compared with a projected 12.1 billion in 1965 and 13.5 billions in 1970.

R. D. Werner Co. Nqmes Coqst Representotives

Wadleigh & Wells Company, Los Angeles, has been appointed new West Coast representatives for the R. D. Werner Company, Inc. of Greenville, Penn.

The new representatives, Alden Wadleigh and Bob Wells, are handling the Werner consumer and industrial product lines of Aluminum Ladders, Stages and Scafiolds. Werner is maintaining a substantlal inventory in Los Angeles.

Number of Obsolete Trucks In Lumber Industry ls Up

The number of obsolete and over-age trucks used by lumber companies has increased sharply in the past two decades.

As a result, the economies inherent in private fleet operations are being wasted on excessive operating costs.

A nationaf survey has disclosed that the average age of lumber industry trucks was 7.3 years in 1962. In 1941 the average age of trucks used in the industry was 5.2 years. The survey was conducted by Wheels, Inc., Chicago, major automotive leasing fi rm. The study Covered. 2,347 companies operating 47,841 trucks. The national average age for all commercial and industrial trucks was 6.8 years in 1962, compared with 4.8 years in 1941.

The survey disclosed that more than half the trucks on the road today were beyond the point of useful economic life.

"Operating costs on these vehicles is astronomical," Schoen said. "Lumber companies are pouring profits onto the road every mlle th"y drive these over-age vehicles."

On gasoline-driven trucks, the average waste in operating costs uncovered by the study was 3.ll per mile on vehicles five years old or older-as against operating costs for trucks under five years old. This waste represents 40 to 50 per cent of total

operating costs, depending on the size of the vehicle.

On diesel units, average excess operating costs were l.7l per mile on units driven between 200,000 and 300,000 miles and 2.6( per mile on units driven more than 300,000 miles, the study disclosed.

In cash terms, this represents a loss to lumber companies of $31,000 per year per million miles for gasoline-driven trucks and $26,000 per year per million miles for diesel units. Based on the lumber industry's average rate of profit of. T.3/o on net sales, this waste is equivalent to the net profit on sales of $2,232,0W and $1,872,000 respectively, Schoen stressed.

"The great increase in the age of trucks on the road today reflects the enormous growth of private truck fleet operations since World \Var II," said Schoen. "Unfortunately, companies that do their own hauling are wasting the savings they sought by keeping trucks in service too long."

Increased awareness of the cost of obsolescence has led to an upsurge of leasing by lumber companieso Schoen reported. In the past five years, the number of trucks leased in the industry has risen to 3,20O an increase of 215 per cent. Corporate financial ofrcers have looked upon leasing as a means of upgrading truck fleets to end waste without capital investment, with the cost of leasing paid for by the economies resulting from using new vehicles.

4," Detrler Tie-inS FeqtUred

Participating sponsorship of The Tonight

fit l"-y"*igr" Adverrisins :li,'r"-:$"t""#"i".11'Tl

;: :::"#,',7

Maeonite Corporation du11S the coming experiences of the company in three prev-

year will sup?ort its building materials ious 13 week cycles. 'it "i of The Toilay

de-alers with- its greatest advertising and Show and th" ,r"w Sunday show will bL

sales promotion program in history. added. Filmed commercials are being pre.

Increased emphasis on national network pared in color for all three NBC naiional

television, continued large-scale consumer network programs. Only The Tonight Show

magazine advertising, and the initiation of telecasts .oti.. tt" color com*er-"i"I. "tn-

an outdoor billboard program are included phasize the beauty of Masonite interior

in the $2,500,000 expenditure planned by decorator panels and exterior sidings. Prod-

Remodeling Expendifures Cited

There were surprises for remodelers in the remarks of Benjamin D. Kaplan, As' sistant Chief, Construction Statistics Di' vision, Bureau of Census at National Home Improvement Council's board meeting in Chicago.

Kaplan, reporting in advance of publi' cation of manv of the Bureau's recent findings concerning the size of the nation's home improvement expenditures, revealed these interesting items:

*oodgrui., wall paneling, Marbletone pan-

the nation's largest manufacturer of hard- ucts to "pi"", in the ads include R-oyalcote

"This is the year of th-e 'Big Reach'- in elingj peg-Board, the iew Delrin plastic

Ma.sonite';- advertising and saleJ promotion ;;;;";.; TJi"i"",f Jai'g, ".*"i ", u

activities," says Earl W. Hadland, general ."ri"s oi commercials on thJ'full range of

merchandising man_ager. "It will feature Masonite products for industrial and com-

advertising that will penetrate new mar' mercial use.

kets, brodder markets and more profrtable h, r

markets for us and our dealers." The outdoor billboard program is de'

e-b"r, oo p", ."nt of the budgeted ex- sgned to,increase support. for Ma-sonite's

to, space, time, a-nd f"*' Td 9ly"v DSC (Desisnservice-

mechanical costs. The remaini"g +o ;i. 9:"T:l)..registered dealers' Local dealer

cent will be used for sales pro-ition J'a :9*ttT1',1"-",will be given prominent.posi-

collateral material, according to lu-"r*u. tion on the luminous signs' This will be

tt,rrt"y, director of advertising "r,a

program' with Masonite pay'

ing hall the cost of each sign' Hurley said'

Additional point-of-purchase promotional Large-scale consumer magazine advertis-

material, such- as displlys, will Le available ing will be continued. Emphasis again will

to dealers to help them tie national and be on decorative interior panels, but there

local merchandising efforts together for will be special ads on exterior products,

greater sales. such as Colorlok and lVeatherall.

(1.) There is a surprising amount of work outside of the owner'oc' cupied single-family home. Nearlv $5 billion was spent by owners of multi-family units and $334,000,000 by renters.

(2.) Family whose head is under 45 spent siglificantly more than those over 45.

(3.) There is little difierence in the level of spending by owners of new homes versus owners of old homes.

(4.) 15% of home owners make no improvement expenditures in a given year.

(5.) 2% oL home owners account for the remodeling volume in any given quarter.

THIS BRAND NEW LOADMASTER HAS A CAPACITY of 10,000 lbs. to permit the building of o full fork lift lood by one mon with o troctor tow. lt's the BIG BOY for oll lumber yord operotions. Other models ovoiloble from I,000 pound copocity.

Simmons Hqrdwood Lumber Co. . SPruce 3-1910 8725 cleto street, downey, colifornio, p. o. box 489

oll species of fine cobinet woods wholesole only quolity products efficient service fost delivery to oll poinfs in southern colifornio

Weyerhqeuser Stock Listed On

the New York Exchonge

Weyerhaeuser Company of Tacoma, 63-year-old manufacturer of forest products, is now listed on the New York Stock Exchange.

Trading began with purchase of the first 100 shares by F. K. Weyerhaeuser, chairman of the board, at a listing ceremony with Keith Funston, president of the exchange.

Simultaneous with the listing, Weyerhaeuser shares were admitted to trading on the Pacifrc Coast Stock Exchange.

Listed on the two exchanges were 3l million Weyerhaeuser shares, The stock, formerly traded Over-the-Counter, was assigned the ticker symbol WY.

Listing originally had been scheduled for Nov. 25 but was postponed because of the death of President Kennedy.

W'eyerhaeuser net sales of about $543 million in 1962 were derived as follows: lumber, 29 per cent; softwood plywood, 7 per cent; hardwood plywood, veneer and doors, 6 per cent; manufactured panel products, 3 per cent; plup, paperboard and paper, 25 per cent; shipping containers and folding cartons' 21 per cent; milk cartons, 5 per cent; and logs and other products, 4 per cent.

The company owns about 2,818,000 acres of timberland in Washington, Oregon and California. Other holdings include about 541,000 acres near a Weyerhaeuser plup and paperboard mill at Plymouth, N.C., about 163,000 acres in Mississippi and Alabama, about 40,000 acres in eastern Canada and about 12,000 acres in Vermont,

Funston said more than 17 million persons own shares of the nation's publicly held companies.

'oThe marked growth in share ownership in recent years is one of the most significant developments helping to reshape the American economy," Funston said. "It has occurred in large part because the shares of so many compatries, like Weyerhaeuser, Lave become more widely available to miliions of investors'"

In the past l0 years the number of W'everhaeuser shareholders has increased from about 4,500 to more than 21,000.

Norton Clapp, W'eyerhaettser president, termed the stock list' ing "an important milestone in the growth of Weyerhaeuser Company."

Wey erhaeuser has paid cash dividends on its shares in every y"u, .in"" 1933. Quarterly cash dividends of 30 cents per share irave been paid in each quarter since the third quarter of 1959'

New Red Cedqr Shoke Grodes, TYPes

Four new grades and types of handsplit red cedar shakes have becn recognized by the Red Cedar Shingle & Handsplit- Shake Bureau, according to an announcement by the industry trade association, Seattle.

The new grades and types, which will carry the Bureau's quality "Certi-Sflit" label, are; 2N' 1 3/*/' Handsplit-a special grade designed exclusively for sidewall use, covering both resa-wn and tapeied shakes. lA' x 3/e" True-Edge Straight'Spli1-4 lgfinsrnsnt o{ the existing 18" straight-split grade with closer edge tolerances' Starter-Finish Course-as the name specifies, a grade for use as the underlying starter course at eave'lines and as a finish course at the ridge where trimming is required. Hip'&-Ridge Units-,the first fabricated product ever to be recognized in Bureau grading rules. It is used for covering hips and ridges.

Industry recognition and issuance of "Certi-Split labels to-these grades and typei result from increased usage of roof and sidewall applications. Rigidly controlled production standards, to assure un-iformity and quality, will be applied to the four new grades and t1pes.

FIRST CALL HOBBS WALL

for wholesqle redwood,

NLMA 1964- Consumer Promolion

The National Lumber Manufacturers Association has revealed the theme and nature of the 1964 consumer advertising campaign of the National Wood Promotion Program. Developed around the concept "Build or Buy a New Home of Wood Now," the drive will be concentrated in Lile magazine throughout this year.

All ads are two-page spreads consisting of partially completed houses specially constructed and photographed in full color by the world-famous photographer Herbert Matter.

The three basic ideas of the 1964 campaigl, which gets under way with publication of the February 2l issue of Life, are, according to NLMA Advertising and Marketing Director Loren Dorman, to sell (I) the value of home ownerghip, (2) the benefits of owning and living in a home of wood, and (3) the specific advantages of individual lumber and wood product items that are involved in the construction and livability of a home of wood.

"The new themer" scid Dorman, 'orepresents an advance in the over-all objectives and scope of the National Wood Promotior Program. The approach featuring the many beneficial qualities of wood has, we feel, been well established and is being accepted. Emphasizing the use of wood in the construction of better and more desirable houses is based on the fact that home building is the largest single market of the lumber industry."

NWPP's consumer advertising campaign, sponsored by the l7 federated regional associations that belong to NLMA, is designed to pre-sell prospective home owners on a preference for wood products in their homes. Builders and lumber dealers will benefit when consumers express a strong interest in lumber and wood products as the building and decorating material for their indi' vidual homes.

Compony Doubles Kiln Drying Copocity

The recent completion of a new double-track Moore Cross-Circulation Kiln at Schneider Lumber Company, Brownsville, Oregon, has doubled that mill's lumber drying capacity.

The central Oregon mill will now have two double-track Moore Cross-Circulation Lumber Dry Kilns in full time operation.

Equipment for the kiln expansion program was manufactured by Moore Dry Kiln Company of Oregon. Heavy duty dry kiln trucks and specially compounded dry kiln paints were also furnished by Moore.

In the new kiln installation, special Moore prefab fan duct outlet coils and fan pipe prefab center coils give complete heating coverage of all circulating air.

Wlr iouorite St"^7

FAMOUS SAYINGS: Mark Twain was author of the remark that "difierences of opinion is what makes horse races." Bob Fitz' simmons, weight lB5, about to battle 300 pound Ed Donkhurst for the heavyweight title, handed down an immortal remark when he said:'"The bigger they are, the harder they fall." Napoleon said that o'God seems to favor the army with the biggest cannon." Frank [,eahy, former Notre Dame football coach, is reported to have said "prayers work better when the players are bigger." Cromwell gave posterity something to chew on when he told his men to 'oput your trust in God, but keep your powder dry." W. C. Fields left behind him two modern-day epigrarns that will last long when he said "never give a sucker a break" and "never smarten up a chump." And Mr. A. Nonymous left behind the ad' vice to "never try to climb a fence that's leaning toward you, or kiss a girl that's leaning from you."

Fqst-Growing

Monterey Pine Sqid "Very, V"ry Promising"

Success can sometimes be a frightening thing. At least that's the attitude of a Humboldt county farm advisor who is testing a new source of lumber in California North Coast forests.

Duahne W. "Coop" Cooper, range and land management farm advisor with the Humboldt County Agricultural Extension Service is concerned because Monterey pine-a potential lumber sourceis "doing too well in his county.

The farm advisor set out test plantings of Monterey pines in several different areas of Humboldt county five years ago. He has seen them outgrow native Douglas fir and redwoods-staples oI North Coast lumber operations.

Knowing that the pines were fast growing trees, he reasoned that they would do well in Humboldt forests, where 15 per cent of all California commercial timber is grown.

While it takes a Douglas fir 60 to 80 years before logging and 70 to 80 years for a redwood, Monterey pines can be logged in 20 years.

There are no reservations .about the quality of the finished lumber, since the trees are grown successfully on a commercial basis in Australia and New Zealand,.

It is from Australia that seed for the Humboldt planting came. While the trees are native to California and were introduced to the 'odown-under" countries from California 100 years ago, they still do not have the commercial value here as in Australia.

Gold miners who left their California claims to follow a big strike in Australia in the 1850's, took the original Monterey pine plantings with them. From this introduction, commercial logging of the tree was begun "down under."

The farm advisor's test planting are being made in cooperation with Simpson Lumber Company of Eureka. At the Simpson nursery near Korbel, pines are ,being grown from seed for transplanting as yearling trees. In addition, a cone nursery has been started where seed for future plantings will be collected.

In addition to individual trees planted as yearlings, 490 acres were ground seeded in March of this year. Three-fourths of a pound of seed was sown per acre on a cleared, logged hillside. A crop of ll00 trees per acre is expected- So far the seedlings are healthy and showing a good growth rate. Individually planted yearlings in other areas have shown phenomenal growth.

Sounding more like a football coach than farm advisor, "Coop" comments, "The plantings are very, very promising, so much so that I'm a little worried about our success. [t's going too smoothly."

Simpson Lumber Research Forester Bill McCombs repoits an. other advantage of tlle Monterey Pine: "Deer don't nip these trees as they do Douglas Fir and Redwoods." It may be that deer haven't discovered the addition to their forest or that Monterey Pines are not a desirable deer browse.

WE MOVED. iin coseyou hodn't heord) AND IN OUR NEW HOME WE CAN BETTER SERVE YOU

JLn,nto Tl" S"kfttute fo, Sn*i,n anJ Q,*/ity

Unlike mony wholesolers, our yord inventory is mointoined with the retoiler in mindyou con olwoys depend on United tofilloll your Pine qnC White Fir needs.

UNITED WHOLESATE TUMBER CO.

1200 Mines Avenue, Montebello, Colifornio OVerbrook 5-5500 "Quoliry Wesl Coosl Lumber lor Every Purpose"

Any change in forestry patterns takes years; once a change is made it had better be the right one because of the large investment of time. Because of this the University of California farm advisor is slowly and thoroughly collecting information on plantings, growth rate, deer damage, diseases, insect damage, and response to local soils.

Dixon lumber Chonges Honds

Dixon Lumber Company, long a member of the Auburn Lum' ber Company chain, changed hands the first of the year when it was purchased by Noah Adams Lumber Company' In addition to the newly purchased yard at Dixon, Noah Adams Lumber operates yards at Rio Vista, Fairfield, Isleton, Clarksburg and Walnut Grove.

BONNINGTON tU III B ER co.

o Douglos Fir o Ponderosq ond Sugcr Pine

Ncw Fnodur@t FnoffEiLs

New Finish on Wood Flooring

Forrest Wood Flooring is now factory finished with a clear, non-yellowing pure vinyl Mirror-Bright top coat, plus two coats of vinyl filler and sealer. They can now be installed with no sanding or further finishing.

All Forrest Wood Flooring is manufactured from graded wood particles, bonded by synthetic resins under high pressure and heat. Forrest Wood Block comes in

Room Divider Poneling

Beco ho.ducts Corporation has released samples of new room divider paneling and accessories. In an interview, John Devlin said, "We are one of the oldest manufacturers of plastic paneling, and certainly the largest. Our paneling and accessories line has been under a constant upgrading and improving, and these latest items are a product of many months of investigation, preparation and design,t' Additions are a rich and ornate Peaeock motif screen panel, highlighted in gold accents, Walnut shelves of several widths and depths, and a new Early American style wooden panel with a beautiful Maple finish," Devlin continued.

0ur model shows four colorful, attractive folders promoting Birch plywood, prepared by the Canadian Hardwood Veneer & Plywood Bureau, 27 Goulbourn Ave., (htawa 2, Ontario. The folders are designed for mailing as 'stuffers.' Each has space for suppliers to use their firm's name. Free copies are available in quantity from CHV&PB, or from the Hardwood Plywood Institute, P.0. Box 6246, Arlington, Virginia 22206.

Minerol Wool Blonket Eliminates Stopling

"Fast-Fitrt'a new flangeless mineral wool insulating blanket that does not require stapling, has been introduced by The Celotex Corporation.

'Ihe walnut shelves are constructed of a hard-core center which are virtually warp proof, covered with a veneer of top quality Walnut with a beautiful oil finish. Peacock and the Early American are available in individual panels or in complete sets which include poles, brackets, etc., to sub-divide a living area with no more than a screlildriver, pliers and a few minutes.

Write Beco hoducts Corporation, 5252 S. Kolmar Avenue, Chicago 32, Ill. Dept. G-4.

Five Ton Loodmosler

The blankets are made slightly over-size in width for fast fitting between wall studs. When blankets are pressed into place the natural spring-back action of the mineral fiber holds blankets in uniform creating permanent tension against the studs. They eliminate the cost and labor of stapling.

Mirror Bright top coat on Forrest wood flooring. nine-inch squares in a choice of Ya." and 1/+" thicknesses. Tongue and groove edges assure a tight fit, and the exclusive Flex-oGrid scored back provides better mastic bonding, resiliency and soundproofing. Forrest Wood Block can be installed over concrete as well as wood subfloors and worn floors.

Forrest Wood Strip Flooring, harder than conventional oak or maple hardwood strip, can be installed for as much as 40% less than conventional strip flooring, Forrest Industries spokesmen claim. Prefinished strips are 3ty'2" wide, %" thick and 8' long, with tongue and groove edges, precisely square ends. Fonest Wood Strip is nailed using standard flooring nails and automatic nailer.

All prefinished Fornest 'Wood flooring materials are guaranteed not to split, splinter or delaminate. \Mill not dent under the impact of wsmen's spike heels. Available in two colors, Natural Autumn Oak and fully impregnated Kashmir Walnut.

Write Forrest Industries, Inc., P.O. Box 178, Dillard, Oregon.

Beral M, Kotler, president, Berkot Manufacturing Co., has announced development

New

of the new Loadmaster for retail and wholesale lumber yard order handling. This new custom designed unit of mobile equipment has a five ton capacity and can be worked by one man with a tractor tow. It is designed to meet the requirements of building mixed loads of material for fast delivery in a uniform manner. For information contact Berkot Mfg. Co., 11285 Goss Street, Sun Valley, Calif.

Fast-Fit is also easier to cut and fit since blankets are flangeless and open faced. Fifty pound Kraft paper on one side provides better appearance, easier handling. R-factor and thickness data, required by F.H.A., are clearly imprinted on paper face.

They meet or surpass the insulation rating specified by American Society of Ileating, Refrigerating and Air Conditioning Engineers, and requirements of Federal Specification HH-I-521c. Fast-Fit blankets are available in 2", 3", and 3%" thicknesses; and in 15"x48" and 15"x96" sizes.

For more information see your ,Celotex sales representative or write The Celotex Corporation, 120 S. La Salle St., Chicago 3, Illinois.

Easily-installed dividers.

Berkot Loadmaster

Celotex blanket eliminates stapling.

New Meqsuring Rule

A new measuring rule designed to calculate correct cutting lengths when working with pre-determined dimensions is being marketed by Ames Drywall Products Co., San Carlos, California. The rule is used in cutting wallboard, fiberboard, plywood, gypboard when the known measurements involve 4, 8, L2, L4, and 16 ft. The rule, manufactured by the An-Ser Rule Company, bears the trade name "An-Ser Rule."

Blade of the new rule is thin, durable, flexible steel, and the case is anodized aluminum. Ttre rule will retail at $4.40.

Insuloting Boord Cotolog

'Ihe new Insulating Board Products catalog is now available from Simpson Timber Company.

Ihe four-page catalog contains installation pictures and detailed information on various Simpson interior wallboard, insulating sheathing and roof insulation.

Copies may be obtained by writing Simpson Timber Company, 2041 Washington Building, Seattle 1, Washington.

Self Service "Sales Catcher' New Glue Merchandiser

An-Ser Rule adds and subtracts.

It gives immediate cutting information for drywall paneling and other materials, and eliminates waste caused by measuring guesswork.

The new rule has a subtracting scale in white numbers in the center. ft's eompact, and will fit in the workman's pocket. The anows on the rule indicate the direction in which to read the subtracting scale. The circled number near the point of rneasurement indicates length of material to use.

HAND DECORATED CERAMIC KNOB

Latest addition to David Allison Co. line of hand decorated ceramic knobs is 1216 knob featuring an eagle in authentic early American styling. Both eagle and ring are finished in gold against a white background. Chip-proof and rust-proof knob is lr/2" in diameter. For a free catalog, write David Allison Company, Roosevelt, New York.

-

Wilhold's new pegboard or counter selfservice GIue Merchandiser sells glue on sight. All glues are easy to reach and in one place for quick selection.

It displays all purpose Wilhold Glu-Bird white glue, Wilhold Contax Cement, for contact bonding and Pliobond multi-purpose rubber cement. The Carded tubes hang from the top and feature Household Cement, for arts, craft and home use, Wilhold Vinyl repair cement, Clear-Epoxy, the super glue that bonds everything and Wilhold Plastic Porcelain, an appliance touch-up.

Ask your wholesaler about "Sales Catchet" SCS-22 or write Wilhold Glues, Inc., Los Angeles 90031, or Chicago 60612.

-

-

Quick-Set Dodo

Perfect dado grooves, rabbets, ploughs, etc. ate cut in seconds with Comet Industries Corp.'s 6" or 9" quick-set dado. Width

Precision engineered throughout, with balanced high-speed tool steel blades (also available with carbide tips), this tool is a must for both home and professional woodworkers. The patented Comet quick-set dado fits any radial arm saw, table saw or home workshop.

For complete details, write to Comet Industries Corp., 2043 Imperial Street, Los Angeles 21, California,

Poneling lnslruction Folder

A descriptive neril folder is now being introduced giving step by step instructions for the application of Evanite Lustre-Sheen prefinished hardwood paneling.

The folder is amply illustrated and contains planning ideas and instructions for the preparation of the area to be covered, as well as for the actual installation of the paneling. The proper methods are shown for scribing the paneling, and for applying moldings around floors, windows, doors, etc. Each step may be done with hand tools, making the job speedy and simple for both the builder and novice.

New Printing Equipment

Jas. H. Matthev's & Co., has announced development of a complete new line of printing equipment for marking and identification of particleboard, hardboard, insulation board, plywood, beaver board, masonite, and other wood and paper fiber boards.

Designated the No. 5621 Rotary Printer, it features concealed, built-in ink fountains to insure clean, trouble-free, precision operation for over-the-line, under-the-Iine or side printing applications.

Jas. H. Matthews & Co. is a leading manufacturer of steel stamps and dies,

Comet's quick set Dado

fi' of cuts is infinitely adjustable-without re- 7 moving tool froin the arbor-with the unique dial-a-cut feature, and Dado is adaptable for either right or left hand rotation.

Further ease of application is shown through the use of annular threaded matching color nails, available to blend with all 14 distinctive Evanite paneling finishes.

The folder is available from Evans Products Company, Building Materials Division, 1029 S.W. Alder Street, Portland, Oregon.

Rotary Printer. printing and other marking machines, steel type and type holders, rubber marking products, stencil masks and shipping: supplies.

Write: Jas. H. Matthews & Co., 6530 Penn Avenue, Pittsburgh, Penn.

Tilting Arbor Toble Sow

Comet Industries Corp. has added a 16" Tilting Arbor Table Saw to its Davis & \ilells line of industrial woodworking machines.

This heavy-duty, precision engineered table saw cuts up to 5V+" deep with 16" blade, dadoes 21i2" wide tp to 2" deep, and rips to any width on either side of blade by addition of table extensions. Rugged frame is attractively streamlined, with electrical controls completely enclosed and plate mounted flush; sturdy hand wheels with positive locks at any angle; directreading-tilt gauge. The unique balanced motor mount moves with the arbor, making raising, lowering and tilting of saw blade easy, smooth and accurate. Multiplb vee belt drive carries heaviest loads. Choice of motors.

The arbor tilts to 45 degrees on oversized machined qua<irants, raises and lowers in machined ways. Guard is double-acting, spring counter-balanced for maximum safety, is supported by heavy rigid rip spiitter with :rnti-kickback dogs.

This new machine is designed for precisicn cutting, larger capacity, trouble-freeoperation. For ccmplete details, write to Comet Industries Corp., 2043 Imperial Street, Los Angeles 21, California.

Royolcote Brcchure

A color-illustrated folder showing the nine Royalcote woodgrained hardboard panels made by Masonite Corporation for beautiful home or commercial interiors may be obtained by writing the Masonite Service Bureau, 29 North Wacker Dr., Chicago 6, Ill. Shown in settings, the woodgrainspecan, natural cherry, honcy'cone cherry, glacier walnut, sable walnut, tawny walnut, teak, elm and oak-ccmbine high eye appeal and durability with low cost and easy maintenance.

Comet's new tilting arbor table saw.

Lcttcns

Max Cook

California Lumber Merchant

Dear Max:

I am still with Simpson, Max, and have been in the Midwest for about 8 years. What I'm writing you about is your magazine. Over the years I have missed your magazine and the news of California and the various mills very much. I, now and then, see a copy in my various calls and trips, but feel it is time that I became an actual subscriber and receive your magazine monthly. Therefore, f would appreciate your starting a subscription for me and would also like to receive the monthly issues at the following address.

Best regards,

Ifal Renfort

Simpson Timber Company Des Plaines, Illinois

California Lumber Merchant

Mr. Ole May

On behalf of myself and my staff, I would like to thank you for your article covering Star Lumber this month (November). We thought the comments were well written and the photography excellent.

You might be interested in knowing that we purchased the Berkot carts advertised in your magazine for our yard.

Sincerely.

Arthur D. Uecker Star Lumber Co. Spring Valley, Calif.

California Lumber Merchant

Dear Mr. Cutler:

Thank you very much for referring the inquiry which you received from the Ruse Lumber Company in Stockton, California on our "Derby" Adjustable Hinge Pin Door Bumper. 'We have sent these people a complete catalog together with a dealer price list and specific data on the "Derby" Adjustable Door Bumper. We have also refened them to a good distrib-

utor of ours in Stockton-the Central Valley Hardware Company, 924 East Church Street.

'We appreciate your interest in forwarding the inquiry to us. Sincerely,

Wallace F. Smith Sales Manager Gordon Associates, Inc. Derby, Connectieut

The lolkruting letter, sent originally to Bob Osgood,, Robert S. Osgood, Inc., Los Angeles, shows that the unrld.wid,e syntpathy alter Presid,ent Kenned,y's d,eath uws a genuine sentim,ent transcending polities and, nations. Mr. Mokuzai's firm is a leading t apanese producer,

Dear Mr. Osgood:

It's an extreme grief that I must suddenly send you such an mournful letter of condolence about Mr. Kennedy, President of your honorable country.

Many years ago, as a school boy, I learned about the tragic death of Lincoln, the President, and I think it now only the legendary story. But now I can't believe that such a tragic history could be repeated in the highestly civilized country of the world.

I heartily, respectfully, mourn for the sudden, and disastrous death of President of your country. The President of your country was President not only of U.S.A. but also of the world.

I pray to God for mercy that the dark clouds will soon disappear and the bright sunshine will appear soon over your counlry.

I wish you and your family is well as your business good luck for ever.

Expressing respectfully my condolence without delay.

Very truly yours, Sasano Mokuzai

Koji Sasano

Kogyo

K. K.

(Susano Lumber Co. Ltd.) Tokyo, Japan

IHPA Februory Meeting Seen "Mosf lmporlonl"

The Imported Hardwood Association will hold its annual membership convention at the exotic Kona Kai Club on Shelter Island, San Diego, February 5-7, 1964.

IHPA president, Eric Wagner, Del Valle, Kahman & Company, is issuing a statement urging 100% membership turnout stating, 'oThis is the most important meeting of the voting membership since the birth of our Association in 1954."

"At this meeting final decisions will be reached on the earlier directors' tiecision now under study as to the feasibility of

broadening the base of IHPA to iuclude imported hardwood lumbero veneer, and other imported hardwood products." Wagner disclosed. IHPA has primarily been concerned with the importation of hardwood plywood alone until the present time, it was pointed out.

Willioms Resigns Mohogony Associotion Position

, Robert S. Gerrish, president of the Mahogany Association, Inc, has announced the resignation of Teel Williams as executive director of the association.

Williams, who has served the association for the past six years, has been credi-

ted with having stimulated national sales records for Mahogany in almost every quality and price range of furniture. Among novel methods employed by him have been the four annual Mahogany Awards Competitions, sponsored by the association as a means of renewing interest in the almost limitless possibilities in the design, craftsmanship and finish of genuine Mahogany furniture. He also was largely responsible for the interest taken by the manufacturers of finishing materials in developing new high fashion brown finishes for Mahogany, which for centuries had been identified almost exclusively with the color red.

7O.2'4q.a44taQ*@eAxat?*?*2r44*a@@@@AO.AqV@44AAe7

Twenty'Flve Tears Ago

As Reported in the January, L939 Issue o{ the California Lumber Merchant

L. J. Woodson of Wheeler Osgood Sales Corp., San Francisco, has been appointed a member of the Hoo-Hoo Supreme Nine, representing Jurisdiction No. 6.

Fred B. Smales has been appointed manager of the San Francisco branch of the United Statos Plywood Corp., succeeding 'W. J. "Nick" Nicholson, who has resigaed. Smales has been with tlte organization's Los Angeles branch for the past six years.

Ray Canaily is now with the wholesale lumber department of Elammond Lumber Cb., Los Angeles, as outside salesman.

Wallace B. LeValley, forrner assistant manager of the Hayward Lumber & Investment Co, of Bakersfield, has been promoted to man-ager of the company's Ircs Angeles yaro.

A. W. Bates Smith, MacDonald & Harrington, Ltd., was elected president of the Southern California Wholesale Lumber Association as the group's annual meeting held at the Jonathan Club, Los Angeles. Other ofrcers elected were A. C. Penberthy, Tacoma Lumber Sales, vice president, and Clint Laughlin, secretary.

C. G. Price, general manager of the California Door Co., Diamond Springs, Calif., spent a couple of days last week in Los

Angeles with Glenn O. Foglemaq reside,nt T. M. Cobb Co., wholesale sash, doors, manager of the company's Southern Cali- mouldings and plywoods, Los Angeles and fornia operation. San Diego, recently enlarged the Ircs AnM. w. shearer, Rockpo.rt |edyoo! cg.r

in Los Angeles, and with E A. Goodrich, they are calling on the i""a* r"i."-s. il;: space' Jr., Rockport'J production manager, Rock- G. A. Williams, sales manag:er of the Peterport, Calif., recently spent several days in man Mfg. Co., Tacoma, Wash,, was a Los Los 'Angeles Angeles visitor the early part of the month.

R. B. Seeley of Seattle, manager of Puget Sound Associated Mills and South Sound Lumber Sales, Inc., spent a few days last week in Los Angeles conferring with George S. Melville, manager of the California office of South Sound Lumber Sales.

Nearly 300 lumbermen from all sections of Southern California attended the Lumbermen's Hi-Jinks at the Cafe De Paree, Los Angeles, December 16. The party was sponsored by Lumbermen's Post No. 403, American Legion, a^nd the anamgement committee included Leo llubbard. Russell Gheen, Rl Biggs, Milt Taenzer, Fred Morehouse and Maury Alexander.

Charles E. Miller of Young's Bay Lumber Co., Wanenton, Ore., made his annual pilgrimage to the Rose Bowl at Pasadena, January 2. He took time out to make a few business calls in Los Angeles and San Francisco.

J. H. Prentice, Bloedel-Donovan Lumber Mills, Los Angeles, and Mrs. hentice spent the holidays in Bellingham and Seattle, Wash.

Roy M. Jamin of Roy M. Jamin Lumber Co., Portland was a recent business visitor to California where he conferred with the company's sales representatives, Arthur H. Cole, San Francisco; A. T. "Art" Mathews, Fresno; Frank A. Clough and W. L. Farrens, Los Angeles.

Frank A. Brown, who has been in the sales department at the San Francisco office for some years, is now covering Marin, Napa and Sonoma Couuties for Pope & Talbot Lumber Co., San Flancisco.

Lloyd llarris, Elliott Bay Sales Co., Oakland, has been appointed general chairman of committees for the annual Reveille of Northern California lumbermen to be held next April in Oakland.

DEPEND ABLE CUSIO M MILLTNG o,nd DRY|NG

4O Aces Air Drying Focilities-4 lorge Modern Kilns (350,0@ BF CopociryF Double Proflle Plonen-Center Split Ressw-line lq7 ftgsqvMilling-ln-Trqnsil Rqtes-Cerrifted Grqders for Redwood, Pine ond Fir

(|N TUTUIBER CO.

O. Box 415

R,ussell Kinsey-Monogel CLOVERDALE, Colif. o Phone: TW 4-2588

U.S. Plywood, Forest Service

Protecl

Rogue River Areqs

Continued protection of the beautifully forested scenic vistas along the lower reaches of Oregon's famed hogue River near Gold Beach was foreseen as the U. S. Forest Service and United States Plywood Corporation announced a substantial exchange of lands in the area.

The Forest Service said it has agreed to accept the company's 5,195 acres of timberland frontine various sections of the Rogue River bJt*een Lobster Creek and Agness in exchange for an equal value in land and timber away from the river. The lands to be acquired by U. S. Plywood total 4,170 acres.

J. Herbert Stone, Regional Forester {or the U. S. Forest Service, commended U. S. Plywood for its part in the exchange. "This gives the Forest Service the option of preserving the naturally wooded areas along this part of the river. We believe the exchange is in the best interests of the public."

According to Marshall Leeper, Vice President for West Coast Manufacturing, U. 5. Plywood started talks on the possibility of such an exchange in 1957 in an effort to assure protection of the natural scenic beauty of the river lands.

"This is a beautiful country," Leeper said, "and its great scenic and recreational

values should be preserved if at all possible. Because of this conviction, the company has refrained from logging this part of its holdings, but we now must have an alternate source of timber if we are to have this property for its scenic and recreational values.

The U. S. Plywood acreage is 9.6 miles of river bank located in several parcels between the mouth of lobster Creek and Agnes. The lands reach back about a mile from both sides of the river. Though most of the acreage is heavily wooded, some is meadowland.

The company has agreed to accept in exchange acreage in the l,obster Creek drain' age area away from the river in the Siski' you National Forest. Both Stone and Leeper said the exchange was worked out on the basis of "acre-for-acre and volume-for-vol' ume consistent with dollar values." Both men emphasized that the scenic and recreational values of the river frontage were a primary consideration in the exchange of lands.

The exchange will not be completed until the proposal has been legally advertised for a period of thirty days and one or more informal public meetings held to give interested citizens an opportunity to learn the facts concerning the transaction. Dates of the meetings will be announced Iater hy the Forest Service.

U. S. Plywood acquired substantial timber rights in the area when Associated Plywood Mills, Inc., of Eugene, merged with the larger company in 1955. Subsequently the company added to its holdings with purchases of lands and additional timber from the Lloyd Corporation of Port' land. The company now operates a substan' tial plywood plant and sawmill on the river near Gold Beach.

Included in the exchange is one portion of a cooperative road system on Lobster Creek jointly developed by U. S. Plywood Corporation and the Forest Service.

This road system opens up previously inaccessible timber, strengthening the forestbased industries in the Gold Beach area. Stone said that it will now be possible to provide for an orderly harvest of the Siskiyou National Forest timber without infring' irg upon important recreational values alons the river.

U. S. Plywood's Gold Beach facilities constitute a substantial element in the over' all operations of the company, which, with its 156 sales branches, is known as the world's largest distributor of plywood and related building materials.

In addition to the sawmill and plywood plant on the Rogue River, the company's 73 manufacturing operations include 14 plants in Oregon producing plywood, lum' ber and hardboard.

mardTfui

P.

For residential or commercialo the rich, natural beauty of these distinguished woods is ever-popular. Have your wholesale distributor contact us about these and many other handsome hardwood varieties.

Aoailable lrom stock

Dwyer Lumber & Plywood Co. Enters Component Field

Entering the rapidly growing pre'cut component field, Dwyer Lumber & Plywood Company of Portland, has developed a machine lor rapid production of many types cf components used in home and commercial building. They are now {urnishing components to many builders in the Port' land area and is prepared to ship anywhere in the United States.

The machine difiers from most setups in that saws can be angled for any common angle cuts, and are rigidly held at a bearing point near the saw-{ace for a high degree of accuracy.

"There are other machines that do some of the same things we do, but we built our own machine for absolute rigidity and accuracy," said E. C. Dwyer, vice president. "Part of the secret is in the way the material is held. In most machines, the saws are stationary and the material is pushed past them. In our machine, the material is clamped in a fixed position and the saws cut through it."

f)wyer is able to pre-cut almost any type of member commonly employed in building-roof truss members, ceiling and floor joists, studs, sills, plates, panel members, and special stock. An example of the latter was an order for framing pieces to {orm an octagonal housing for a large pipe.

Green & Dry Uppers

Adds Point Deportment, Triples His Business

George Dains, head

Corporation at Cleailake 0aks (Lake County) recently added 900 sq. ft. to his showroom and installed a new paint deoartment (Glidden and Debco) and a complete built in kitchen display. Dains is shown in his new paint deoartment going over color charts with a customer (he made the sale). Since adding separate paint department, Dains reports paint sales have tripled. At the right Dains demonstrates one of three

The company said that material to be pre-cut can be kiln-dried in the firm's own dry kilns, which contributes to greater stability and lighter shipping weights. Kilndried lumber retains its shape and dimen' sions better than green or air-dried.

They do not plan to get into pre-as-sernbly o{ components on a large scale, althorrgh it is doing so for the local market. On distant shipments, pre-assembly is usually not feasible because of the space required.

N{ajor advantages of pre-cut components,

Rough & Milled Gommons Mouldings-Loth /\/) tnt

less fhon Corlood lots

Pockaged Lols-Truck-&-Truiler Shipments

Dee Essley

Jeny Essley

built-in displays, this one a factory finished 0regon manufactured iob. Dains formerly built all his cabinets, but now buys nearly half factory manufactured. Additional interest in kitchen remodeling was gen' erated at the Lake County Fair in Lakeport where Dains was the only exhibitor in this category. Think' ing ahead, Dains built his fair displays to fit right into Cabinetcraft's new kitchen department.

f)wyer said, include the great saving in labor costs at the construction site; greater accuracy in tolerances, since pre'cutting permits overall tolcrances of 1/16th of an inch in the length of an average home; saving o{ {reight on scrap that is later burned or useful only for 'oscabbing"; mini' mizing human error from mis-cutting or mis-using erpensive lumber.

All components shipped from his plant will be strapped in convenient bundles and plainly marked as to type and size.

SON

Woyne Wilson

Chuck Lember

7125 IELEGRAPH ROAD, tOS ANGELES,9@22, CALIFORNIA O PHONE 723.3221

of Cabinetcraft

Polin Promoled ln Omork lnduslries

Omark Industries, Inc. has promoted David Palin, formerly Seattle branch manager, to the new position of W'est Coast Regional Manager. Guy E. Sabin, vice president-marketing, forthe Portland, Oregon-based firm, has announced.

Palin will work from the company's regional office in San Francisco and will oversee sales and administrative activities for Omark in Oregon, Washington, California. Nevada. Arizona and Western ldaho and Montana. Omark factory offices in the resion are located in Seattle. San Fran-

CATIFORNIA LU}IBER'YIENCHANT cisco, Los Angeles, San Diego, Sacramento and San Jose. All carry the full Omark product line of saw chain; fastening, sawing and drilling equipment for concrete and masonry; and percussive stud welding equipment.

Prior to assuming the branch manager's post in Seattle, Palin was owner and president from 1958 to 1962 of. Intermountain Distributors, Inc. which was acquired by Omark in 1962.

Previously in his varied career, he has been a pilot for a British airline, a public relations executive in Karachi. Pakistan. and U. S. sales manager for a chain saw manufacturer.

QUIGK.DRYING SEALER

This pole gloss cooting seols ond finishes wood surfoces. lt is fqst drying woterproof . ond resistont to grime, dirt, soop scrubbing ond hord weor. TH|S lS A CUSTOMER PTEASER THAT CAN'T BE BEAT.

CaIl or u:rite asith prices & lor catalog color chart

TOGGER TURNED AUTHOR

(Continued. lrom Page 34) of American Foresters, the Society of American Historians, the American Antiquarian Society and other organizations.

The award was presented at American Forest Industries' annual meeting at the Shoreham Hotel by J.D. Bronson of Yaki' ma, Wash., AFPI president. AFPI is the forestry education and public information arm of the nation's forest industries. It sponsors the industry's Tree Farm program to grow timber as a renewable crop on private forest land, and is national sponsor of the Keep America Green {orest fire-pre vention-education campaign.

Holbrook's wife, Sibyl, was present for the award ceremony. The industry award includes $500.

This is the third such award to be made by A['PI. Earlier recipients were Samuel Trask Dana, dean emeritus of the University of Michigan's School of Natural Resources, and Ernest F. Swift, conservation advisor of the National Wildlife Federation.

Hoo-Hoo-Ettes Help Two Fqmilies ot Christmqs

The December Board Meeting of HooHoo-Ette Club No. I met at the Westwind

Restaurant in Downey as guests of PacificMadison Lumber Company with Dian Dar' nold as hostess.

The Christmas Party on December 9th had no formal program, but many were surprised at how well the voices blended in the old familiar Christmas Carols.

Plans to provide holiday cheer for two families were carried out. Money and canned goods were brought' Dian Darnold and Estelle Seemayer made and gave beau' tiful wreaths and ornaments. John Crowell of Mullin Lumber Co. in San Gabriel made the unusual wreaths and candles he do' nated. All oI these items were auctioned to swell the cofiers for the two families.

SPECIAIIZING in-Douglos Fir Dimensions, Boords & Studs

CAIIFORNIA TUMBEN ilERCHANT

Homebuilders Optimistic About '64

The National Association of Home Builder's economic department, in an early look at 7964, forecasts a slight decline in housirg starts {rom this year's near-record high. (According to the F. W. Dodge Corporation, construction statistics reportinpJ service, residential construction contracts next year may show a modest increase over 1963 with single-family housing accounting for a larger percentage of total new-home output. )

NAHB looks for a small slide in the building of multi{amily structures in 1964 while single-{amily starts should be at the same level of this year.

It forecasts about 1.500.000 starts in 1964, with about 525,000 units in multiples. That would be ahout an overall 2/6 drop.

"The significant thing about our forecast for 1964 is the anticipation of some softening in the rental market and the lack of vigorous growth comparable to that evidenced in the spring and summer months of 1963 when housing starts increased rapidly."

The Department added, "we will be moving inlo 1964 at a lower rate than was achieved so {ar in 1963."

The Department said its r,iew ol 1964 is based on uncertainties which were not present at the start o{ this year.

"l'or one thing," the Department said, o'it is an election year with all of the consequent unsettling effect on our nation's political and economic structure.

"For another. we still have no final decision of the fate of the tax bill which is now before the Congress. On the assumption that whatever is done will not affect taxes in 1963, but may well affect the 1964 tax structure, there is a possibility of a positive boost to 1964's economy, a boost which may well be needed at that time. The economic upturn, which has already continued longer than any other postwar boom-4l months-now seems somewhat tired."

The House has approved an $ll billion tax cut measure pushed by the Kennedy Administration. The Senate Finance Committee is now considering the measure. There's still considerable doubt whether the Congress will anprove a tax cut before it quits this year.

Meanwhile, Monroe Kimbrel, president o{ the American Bankers Association. said he sees no particular reason to expect a

business downturn in coming months. But he foresees'ono particular upsurge" in economic activity soon. Dr. Walter W'. Heller, chairman of President Kennedy's Council of Economic Advisers, rvas optimistic, predicting that the national economy will hit the $600 billion level for the first time early next year.

In its survey oI the housing scene, the economics department reported that the shift to multiple units dominates the 1963 picture. The multiples are accounting for abofi 36/a of total starts in 1963, the highest proportion of multiple units since the I920's.

"But it seems," the department added, "that the gain of multiples as a proportion of total units w-ill sloH' up in the remaining months oi 196ll.

"ln many localities there are definite signs ol ouerbuilding. In others, this is mt J'et clppalent, m,ainly be.cause ol lag in the time it takes to build these units and also the time, it takes to rcnt them."

Dollar volume of total construction activity in 1963 is forecast at $63.6 billion, or 4.25/o higher than 1962.

The private residential sector of construction will increase about 6/o.

Some of the reasons cited {or a relativelv high level of home building activity in 1964: a general high rate of population increase and greater personal incomes.

OUR POINT OF PRIDE:

Forest Produds Reseuch Group

Schedules Two- Day ileeting

The Forest Products Research Society will hold a two day meeting, January 16-17, that will feature a speech by James Turnbull of the D.F.P.A., a number of technical sessions and tours of nearby plants.

The meeting, sponsored by the Pacific Southwest Section of F.P.R.S., will be held at the Disneyland Hotel. Program theme is "How to Stay Ahead in the Vood Products Industry."

WE HAVE AN UNUSUALLY LAR,GE INVENTORY OF LONG DIMENSION

599 Son Wotermon Avenue Bernordino, Colif.

Areo 714-885-751I

TWX: 714-869-7552

W-e Sne cialize I

K D ENGLEMANN SPRUCE

The society, which drew almost 280 persons at last years meeting, has 4,300 rnembers and was founded in 1947 as a common meeting ground for people who are interested in wood after it leaves the sawmill. Current president is D. E. Dickerson, director of the Forest Products Laboratory at Berkeley, Calif.

The meeting will begin ruith a morning plant tour of Continental Moulding Co., Bellwood Mfg. Co. and Menasha Corp. The three forest products companies are all in the general Anaheim area. Two concurrent technical sessions are planned for the afternoon. The traditional Paul Bunyan Hour, always a feature of F.P.R.S. meetings, will be held at 5:30 p.m.

Friday morning has two concurrent technical sessions set and all sessions will have experts in their field presenting technical and research papers. The management section of the organization will also have meetings and present papers.

Friday noon James Turnbull, executive vice-president of the Douglas Fir Plywood Association, will speak at the executive luncheon.

Following will be two additional concurrent technical sessions. During this meeting, open to the public, will be a free registration session for anyone who wishes to join the Forest Products Research Society.

For further information and pre-registration contact Dan Place, Cal-Craft Furniture Co, 1622 South Magnolia Ave.. Monrovia" Calif.

WCLA lg$ Advertising Budget

West Coast Lumbermen's Association will spend nearly $320,000 in 1964 for the advertising of the five major west coast lumber species, according to WCLA's advertising and promotion manager Robert E. l\4ahafiay. The amount is approximately the same as last year's budget, he reported.

Present scheduling devotes $108,263 for national architectural trade books and $Il1,IB5 for builders, trade publications. These two categories are the largest in the budget breakdown.

HAIDA SKIRL

National Retail lumber magazines are listed for $24,495 and regional retail books for 918,763. Farm publications will receive fi24,L47 for space, while building code and miscellaneous trade magazines will account for $13,143.

The total space budget, plus production, dealer service and contingency, amounts to $318,997.

The architectural advertisements will be full-color, two-page inserts, beginning in February. Builder and retail ads will be one and two-page two-color ads running throughout the year. Black and white one and two-page ads will run in farm publications beginning next spring.

West Coast Lumbermen's Association is a trade organization made up of lumber manufacturers in western Washington, Oregon and northwestern California. The organization promotes West Coast Douglas Fir, Western Hemlock, Western Red Cedar, Sitka Spruce and White Fir.

WCLA's advertising is handled by Cole and Weber, Inc. Perry Culp, Jr. is account supervisor.

CREDIT CORNER

(Continued. from, Page 30) stafi truthoritir-e interpretations o{ where profits come from: completcd sales.

Delinquent receivables-without justifialrlc cause aren't $.orth a nickle to your banker. 1-our factoring agent or vour Iinancirtg rtprcsentatile. Therr:{ore, they'rc rtot rvorth mu<'h to vorr. Profit-. are dt'rivt.d lrom coller:talrle accounts; espt'ciallv. sincc the avt'rage markett'r -*ells more ploducts on a crcdit basis than on a cash basis.

M1- job is tri lruttress vour judgmcnt. I arn calle<l in to assi-st with good crctlit judgment and training in credit managc-

ment. One dealer told me toda,v: "Your periodic visits to our ofice keeps us or-r our toes and au.are of the importance of credit control."

Red Book Off the Press

Thc Novembcr l96ll issue of the Luml,crmen's Red llook is just off the press. It is thc 164,th issue of tht: Iamou,s credit and salt's guide.

Sinr:e l[]7(r. the Iletl lJook has lrecrt tht' principal sourcr: of <'rcrlit irrformation fnr' thc lumbcr. woodworking and allied inrlustrics oi the Utritcd States. Tt lists and cvaluates Ihc nranufacturers. rvholesalcrs.

retailers and quantity users of lumber and 'rvood products o{ all kinds. The listings intlude credit ratings, business classifications, addresses and other lacts of lalue to buvcrs and sellers alikc.

The agent'1 also t'ompiles detailed anal,vtical credit r('l)orls. and conducts a collt-'ctiolr scrvice for the handling of commercial claims.

Publishcd lry lhe Lumbermcn's Cretlit Association Inr'.. its headquartt.rs arr: loctrled at 60[i South l)earlrorn Street, Chicago 5. Illinoi,*, and an Eastern Ilranch is maintaincd at 99 Wall Street. New York 5, ,\cu. York.

tr/g" PLYWOOD FIOOR PANETS ;:f:: H:::::ffi:

PINE MOUTDTNG FOR EVERY PURPOSE

DAvis 9-4115

RETAIT RAZZTE

DAZZLE AND THE PEARSON SCHOOT

(Continued lrom Page 4)

The Pearson o'school" consisted of two classes, 9 to l0 and a repeat class from ll to 12. "Professors" were usually representatives of a supplier and a competent mechanic was on hand to demonstrate" happy to put in the time free of charge in exchange for leads on future remodeling jobs, we might add.

But the best part was the fact that the o'students" did the work. Any student completing four out of the ten courses was given a "diploma" which entitles him to a 10!6 discount at Pearson Lumber Company for the rest of his life.

Besides the building trades unions, Pearson received excellent cooperation from the Contra Costa building department u'hich had a building inspector in attendance at the electrical, plumbing and wall frarning classes.

ooWe've had all kinds of goofy promotions," professor John told us, "but this project is the most rewarding thing that we have ever done-not only businesswise, but just a plain feeling of satisfaction, The 'students' came up and actually THANKED us for the community service we were providing by holding the school." The ooshack" ? Well, if anyone would like to buy a beautiful little two bedroom home, sparkling new and ready to move in two sections, you might write professor Pearson at 230 Hookston Road, Pleasant Hill. John would like to sell the home to recoup his advertising and materials costs -*and make way for another school next fall.

Monthly lumber Focts

Lumber output of the Douglas fir region eased off in Novernber, but only because October had more working days. Orders declined I1 percent, anticipating the winter lull in construction.

SAIES:

Old Growth Redwood, Shorts P. E. T. Green Commons, Dry Uppers

The West Coast Lumbermen's association also reported that, for ll months of 1963, production totaled 7,510,275,000 board feet, up nearly one percent from last year but 1.2 percent ofi the previous five-year average.

Orders totaling 7,545,740,000 feet have pushed up to within one percent of last year's, and continue ahead of 1963 output by a slim margin. However, unfilled orders, at 528,247,000 fee! are nearly 20 percent ahead of a year ago, while mill inventories, at 864,530,000, are a little leaner.

Oregon and Vashington so far have lost to British Columbia 14 percent of last year's volume in cargo trade to Atlantic and Gulf ports; the latest ll-month total is 758,944,000 feet.

Pacific Coast cargo sales have surged to 418,223,000 feet, up nearly l8 percent. Exports have slowed but still are 22 percent ahead of 1962, at 407,482,000 feet. Local lumber sales are down nearly eight percent, at 318,480,000.

CO'IIPIETE CUSTOIYT MIILING

lorge Timbers snd Wide Sizes

Our Speciolty

Box 156 Fred Gummerson

Cloverdole fWinbrook 4-2248

190 North Willow P.O. Box 415, Riolto, Colifornia Tefephone: 875-2060

FIR*REDryOOD*PINE

direct mill shipmenls

SPRUCE * HE'IAIOCK * PTYWOOD viq roil or lruck & trqiler

*r" f ln7trBtrR forrest products

p.o. box 5 | 5, polm desert, colif oneblock from lhe firecliff lodge

J. F. WEBEN XEITH 'YIATTIN GEORGE CAMERON

LASHLEY tUtlBER, lnc.

O WHOLESATE TUMBER O

P.O. Box 545 lc Conodo, Colif. ffiapman 5-8805

Wcrt Co€st Wholoroh ond ilill R.pr...nloliv.

O ALL SPECIES O

IU'iABER -. PTYWOOD AttIED WOOD PRODUCTS

Vio Dirccl thiPnonlRAIL.. CARGO .. TRUCK-&-TRAIIER

Fonrsr

Pnouucrs

phone 714 * Fl 5-8Ol t * Fl 6-8393

fos ongeles 213 * RA 3-l6ll

DIRECT MIIL SHIPMENTS

BY TRUCK or RAIL

REDWOOD DOUGIAS FIR PINE

"when you need lumber, iust coll our number"

2358 - 36th Avenue

SAN FRANCISCO T6

Phone LOmbqnd 4-87& vtcroR wotF

BERT HASSELBERG

,t

CLASSIFIED ADVERTI5ING-Position Wonted $2.00 per line, minimum $4,50, All other $3.0O per line, minimum $6.00. Two lines of qddreis (your oddress or ou. box numberl (ounl os one line. Closing dote for <opy i5 the 20th.

POSITION WANTED

CTASSIFIED ADVERTISEMENTS

LUMBER IJUYER AND,/OIT SALESNIAN. WCLA perienced. For Complete Resume address Box 70.

HEIP WANTED

Species Ex-

Names of Adveriisers in this Department using a Box Number cannot be released. All inquiries and replies should be addressed to Box sho'ln in the advertisement, cio CLlVl,412 West Sixth St.. Los Angeles 14. Calif.

FOR SALII: ESTAIILISHItD PLYWOOD OITTLET located area. Good lease, excellent storage, pa\-ed l'al'd arld chain link Priced to sell. Addless box 72.

EQUIPMENT FOR SAIE

EQUIPMENT FOR SALE

in Ba1' fence.

OPI'ORTUNITY: Rapidly expanding So. Calif. line yard operation primarily interested in volume lumber shipments is iooking for. young and exceptionally blight personnel. Office experience, sales experience, and preferably some administrative or executive expelience is necessaly. We are interested in men who are planning to move and we have no intention of tlying to influence a man t<r Ieave his present employment. Please address reply to Box 69.

SALESMAN FOR DOOITS (FULL LINE) AND MOULDINGS required for states of California, Arizona and Nevada. Good salary with all expenses paid. Initial travel expenses advanced. Territory established but will require positive growth indication within g0 days. Furnish complete backglound information including age, status of immediate family and detailed employment history. Background check will not be made until after pelsonal interview in your city early January. Address reply to Box ?1.

IF YOU CAN QUALIFY as shipping clelk and want a salary commensurate with your California Lumber Merchant. 4I2 W.6th St..

in retail lumbel yard ability, write Box 52, Los Angeles 14, Calif.

BUsINE55 OPPORTUNITIES

FOR SALE SAWMILL AND LOGGING OPERATION IN NORTHERN CALIFORNIA

INCLUDES TIMBER, LANDS AND EQUIPMENT CONTACT CAPITAL VENTURES, P.O. BOX 533 ARCATA, CALIFORNIA

FOR SALE: ice, next to DISTRIIIUTION YARD, office, spur, lift truck selvnrutual mill. Contact Al Stanger, L.A,, DAvis 3-7770.

-ATTENTION TIRED LUMBERMEN_ Yucca Valley-Cool, Clear, Smog Free. Excellent Investment Opportunities. Contact Lou Holland Western Hills Estate, Yucca Valley Phone 365-3161

PROFESSIONAL SERVICE, LET IIE SHOW YOU buildins supply retailers horv to improve cledit granting plocedures and increase collections and sales. No collection agency it-rvolved. Over 30 years'experience. Refer to "The Credit Corner'" in this isstte, Write: Wm. E. Locke, 3401 Balboa. San Francisco 21, Calif.

111 ton Gerlinger Folk Lift

19 ton Hyster Fork Lift 1958

2-1r/z ton Hyster Fork Lift

38 ton Gerlinger Fork Lift

1-11/z ton Ross Fork Lift

14 ton Ross Fork Lift

L -3s/+ H-vster Fork Lift May be s€en at MacKay Mill Ser:vice 822 69th Avenue

Oakland 21, Calif.

Phone 638-9428

HEAVY FORK-LIFT TRUCKS

RENTAL AND SALES

MacKAY MILL SERVICE

NEptune 8-9428

822 - 69th AvenueOakland 21, Calif.

f 958 CHEVY % TON with new tires, paint and lumber rack. Excelient condition. Bratsch-Bradley Wh<-rlesale Lutnber', 1916 W. Chapman Ave., Orange. Phone 633-8719.

.N/LT' I,'f IS('OItE I'LY \\'OOD GROOVER

Used very little. $9?5

Allied Moulding Co., L.A., DAvis 3-7770

WESTERN LUftTBER COMPANY Box 3155 DAIY CITY, CAtlF. TWX (4151 393-9273

Worren H. Allison Phone 415 PL 5-7711 KURT GRUNWALD o

LUMBER sALEs coMMrssroN BROKERS

234 E. Colorodo Blvd., Suite 515 o Posodeno, Cslif. TWX: 213-449-1452 MUrroy l-4668 (Roy Von lde or Eddie Sevord)

Exclusive Southern Colifornio Representotive: WOLF CREEK LUMBER CO., Gronts Pqss, Ore.

CAI.IFORNIA

BUYER'S GU IDE

IOS ANGETES

rurtEl AND tur$tEt PtoDucrt

Al Pcircc Compony.-..----.--.------.....SPrucc 5-3537

Afpine Foresl Productr -----.J7U811

Amcricon Hordwood Co..-..-.----------Rlchmond 9.4235

Angclus Hordwood Compony.--.---.-------.l.Udlow 7-6168

Arcolq Redwood Co. lPctc Kcponl....WEbster 6-1818

Arizono-Col Pine Co. .--------.873-5390

Asociolcd Redwood Mills.---.-..........OVcrbrook 5-8741

Allor lumber Co.--.---.--.--.....-....-..-....-lrtAdiron 7-2326

Avolon Mouldin9...---..--..-.----.........-.-------.DAvis 9-41 l5

Bock lumber, J. Williom--..----..-..-.-.--REpublic l-8726

Boter & Co., Inc. ..--.-WEbster 8-6261

Blcnco lunbcr Solcr Co. -.---------CApilol 5-1216

Bliss lumbcr Co., Inc.-...-...Mymond 3-1681-3-3f54

Eohnhoff lurnber Co., 1nc.....-....---.---Rlchnond 9-3245

Brooks-Dodge Lumber Co..-,..--....-.--.OVerbrook

Torlcr, Webstcr & Johnson, Inc...--....ANgclut 9-7231

T. H. & F. Solcr, Inc.-------------.--.--..-.-.-HEmlock 2-3481

Twin Hqrbor lurnbcr Co.---.-..-.--.-..-.-.SPrucc 5-6318

Union lunbcr Compony-----.-.. ---..-.-.lAdison 7 -2282

Unilcd Whlrc. [unbcr Co.-.----..-..-....ANgclus 3-6166

Unilcd Slotcs Plyrood Corp.----.......--.-lUdlow 3-34,f1

U.S. Plywood Corp. (Glcndolcl.---..-..-.-..Cllrus 4-2133

U.S. Plywood Corp. (!ong Bcochl.---.-.HEmlock 2-3901

U.S. Plywood Corp. (Sonto Anof .----Klnberly 7-1691

Von ldc, Roy .MUrroy l-4668

Webcr Forcsl Producls, J, F. ..-..-.-..-....---.-RA 3-l6ll

Wcndling - Nqthon Co..-...-----.....--CUmbcrlond

Horry W. ----..-.--.-....---------.--..-.-.SPrucc 5-3409

Forresl W.--.-------.-.-.-.-.-.-------..-.---.....--149-117O (Moctllillon, Bloedel & Powell River; 8. C. Forcsl Productr lld.l

TTEATED IU'$BEN-POIES.+ILINTilE3

Boxler & Co., J. H.------..--.--..--..-..-.....-.-DUnkirk 8-9591

Koppers Co,, Inc. --...HUntley 2-2852

Consolidoled Lumber Co...........---------.---.SPruce 5-3477 Conlinentol Moulding Co. -..........--------.--.-.----625-1128

Del Volle, Kohmon & Co.--...-.....-..-.----HUntley 2-801 I

Doolay & Co..--..-.---..-------.--...-.........-EDgcwood 6-1261

Ed Fountoin Lumber Co.----...............---.l.Udlow 3-1381

Ersley & Son, D. C...-----..................--.Mynond

McCormick & Boxler--.---.....-.-...-......---.HEnlock

Co. --..---.....-...--------.-775-2693

Mercury Hordwood Lumber Co. .-..----ANgclur 2-1 123

Mullen [umber Co., Floyd --.678-5518

Muluol Moulding ond Lumber Co..-..-.--FAculty l-0877

Neimon-Reed Lumber Co..........-..----TRionglc 3-1050

Neth Iumber Soles, A. W......-..--.-.---TRionglc 3-2663

Oliver Lumber Co..-...---.-----.....-...----RAymond 3-0053

Osgood, Robert S..---....-..--...-...--..--..---DUnkirk 2-8278

Owens-Porks Iumbcr Co..----....-..........--.-ADoms 2-5171

Orford tumber Co., Rex--....-..... -------------------f7 5-3633

Oxford Lumber Co., Rex.--.......-....-.-..-.-..-..----835-2854

Pociftc lir Soles-..---....-..-.-.---.......-......-.--MUrroy 2-3533

Pocific lumber Co., The--..-.------..-.CUmberlond 3.9078

Pocific-Modison lumbcr Co.........-......-SPrucc 3-2292

Pon Asiolic Troding Co., Inc.----.-----.-Rlchm ond 7 -7 521

Pcircc Compony, Al..-.-....---.--.*--SPrucc 5-3537

Pcnberthy lumber Co.......-..---....-------..-.-tUdlow 3-451 I

Pine Ridge lumber Co. --.-.-..,.--.,----..EDgewood 3-5221

loy Foresl Producfs Co,.-..--."---..---....TRionglc 3-1857

Rygel Iumber Soles..-..----.-..------.--------..SPrucc 5-3211

Sonford-Lussier, Inc, .---..-------.-..--AXninrtcr 2-9ltl

Shively, Alon A.----.--...-.-------.----.---....CHopnon 5-2083

Sierro lumber & Plywood, Inc..---.---.-.-TRiqnglc 3-214"|.

Simmonr Hordwood Lumbcr Co.-...-..----.SPrucc 3-1910

Soulh Boy Lumber Co.----...----.--.-------SPring 2-5258

South Boy Iumber (Howthornel.....---.-..Osborne 62261

Slohl Iumber Co.-----.--.-.....--..----------..ANgclur 3-6844

Slondord lumber Co., Inc.-..--.--------.-.-.-..655-Zl5l

Slonton & Son, E. J..----.-.-....-.....---.---.ttldlow 9-5581

Slephenson & Co., Geo. M. ...------......tudlow 8-2141

Sutllc & Kcllcr tumber Co.-......-..-..-.-.-.Gllbcd 3-8909

Tocomo lumber Sole:, Inc..........-..----.-.i{Unoy l -dl6l

Div,, Allicd Chemicol....-----------.---...---685-8510

Berkot /v{onufocturing Co. ----877-1163

Colif. [br. Inrpaclion Servicc..-..---NOrmondy 5-5431

CHIP Notionol -..----.--..-.-------.331-8201

Coort Ploning r{ill------.-..--..-.--..--.--.-.-.MAdison 2-l | 8 | Lumbcr Cenlcr /rtilling Co.--.-.-..--..EDgewood 6.1261

Mines Ave. frucking Service ......-.....----------RA 3-3691

Motive Engineering Co. ------2U-1128

Nordohf A[onufocf uring Co.---.--------- -----819-267 5

Rcdwood Inspcction Service--..........--lr{Adiron 8-6306

Relionce Sheel Metol Co. ---.---..--...-......-.....---268-l3O,l

Security Point Mlg. Co. --------..-...-.-----ANgelus l-0358

So. Colif. Arn. Cobinct itlg.....-Ptyrnouth 6.t341

Tri-Siotc lr{ochincry of Colif...--------.. --------------583-9977

tUrYtBEt HANDLINC AND SHlPPlNcr CAlllElS

Grccnficld & Son, Inc., H. M..--.-.-.-..-NEvcdo &1783

Lcc lumbrr Houling.-........--.-.-----TOpor l-1122

l'{olh.ny Cor Unlocdin g Scrvicc._--.CApitol 2-! I 13 Mines Ave, Worehouse ..---.RA 3-3691

Son Bernordino - Riverside

Arrowhcod Lumbcr Compony.-.-------...-.Turncr 1-7 5ll

Corlow Conpony.------.--.-..---...--.------------IAlbol 5-0672

Georgio-Pocific Worchourc-...-..----..OVcrlond 4-5353

Inlond !umbcr Conrpony.---.----.----------.-TRinily 7-2001

Kcy Corporolion .---------...--.-.----------------------..875-2060

3-6'f6l

STOCKTON Building Moleriols Disfribulors lnc..--.....-.--.--466-2553 Worehouse -. ._-.---- 166-2551

UKIAH

Blcmco Lumbcr Sqlcr Co. -.---.--.--HOncrlcad 2'7535 Hollow Tree Redwood Co.-.-..---.--.HOnrcslcod 2-3821

wtturs

Podulo Lumbcr Co..-......-----------.-...-...---Gtobc 9'2f65 Willits Redwood Produch Co.-.-..-.----...G[obe 9-5595.Oregon

BEND Brooks Sconlon -----.-EYcrgrccn 2-2511

EUGENE Gem Studr, Inc.-.-....---.-----.--.----.......-..---.-Rl 7 -9332 Snellslrom Iurnbcr Co...-.-....--..--.--.-.---Dlomond 2-l l4l U.S. Plywood Corp....-.-.-..----------.------Dlomond 2-llll

GITCHRIST

Gifchrirl Timbcr Co. -------..-133-2221

GRANT'S PASS Sierro Wood Producls -.------..176-6681

MEDFORD

Hcorin Lunbcr Conpony.--..-..-----------------------f72-7137

PORTTAND

Donl & Rusrell, Inc. -----.---------.----..--.....CA 6-231 I A{oorc Dry Kiln Compony-----.-.--.---..-.lVcnuc 606i16 Turnoc Lumbcr Co,-..-----------------..-.-----CApifol 66661 U.S. Plywood Corp..---...--.----......-....---.CApifol 7-Ott7

TURNER Norlh Sonlion lumber Soles 743-2118

Woshington

SAN FRANCISCO

BUYER'S GU IDE

INEAED IU}IDEI-POLEs

Borler & Co., J, H,........-------.---.....--...-..YUkon 2-020O

Holl Co., Joncs [.--.-......-....----.-.-....-.--...SUtler l-752O

BAY AREA

Sugor & Weslern Pine .--.-.---.-Dlonond 2-1178

Danf Foresl Producls, Inc........-..----.----....---321-0620

Duroble Plywood Sqles Co.----...-...DAvcnporl 4-2525

2-4326

AtocBeoth Hqrdwood Compony--.--__-.- _Mlssion 7 -O77 2

Pocific lunbcr Co,, Thc--.---..-----.-.-..GArficld l-3717

Ricci & Xrurc lunbcr Co.---.---------------lillssion 7-2576

Sif norco, 1nc......-......--.-....--...----..-..--..-.EIbrcrk 2-9268

forfcr, Wcbrlcr & Johnron, Inc.-..-.--_.pRospect 612OO

Union [umbcr Conpony -.-------.-------.--..SUtter l{170

Unilcd Slolcr Plywood Corp..--.---..-.-..--JUniper 6-5005

Word & Xnopp.-...-.---.------------_-__._...GArficld l-1840

Wcndling - Nothon Co..-------------..-.--SUtter I -5363

Wetl Coorl Timbcr Products.-.-----GRoystone 4-3931

W.3tern Forcsf Productr of S.F..-...-..l,Ombord 1-8760

Wcrlcrn lumbcr Compony ------.-.----...-..plozo 6-2l I I

Wcycrhocuscr Conpony ---------.--.-....----pl,ozo 5-678 |

Zicl & Co., Inc..------,--------_-__-_--_-....-yUkon t-02t0

sASt{-DOOrrwtNDows-rftoutD tNcS luttDtNc ilATEilAtS

Slur Diomond Co.------------_-----_-.-.---_-.__..yUkon l -l 0l I

Cclovcror Ccmcnt Co.------.-------...--.--.-DOuglas 2-1221

Fluor Producls Co......-.-----..--.-.-....--.-Templebor 4-839O

Georgio-Pocifi c Corp. .----.........-.-....-.-.......--..--.8,19-0561

Georgio-Pocific Corp.

OBITUARIES

Earle A. Sanborn, longtime lumberman, died October 20. He was 69.

IIe began his lumber career unloading cars for E. K. Wood Lumber Co. in Huntington Beach in \922 not knowing redwood from fir. It wasn't long, however, till he was changed to counter work and thence to E, K. Wood's San Pedro yard and later on moved to their Los Angeles ofrce where he was located in the Industrial Department serving the oil industries, manufactuters, motion picture industry. For the last six years with E. K. Wood he was assistant to the late Percy Mercetino in the wholesale and purchasing departments.

In 1944 he joined Barr Lumber Company and worked for them for 17 years until he retired in 1963.

He is survived by his widow, Mary, a daughter and three gr:andchildren.

Lloyd M. Eebbron, Sr., veteran Sa^nta Cruz retail lumberman, died after a two month illness, December 2. Mr. Hebbron, a civic and fraternal Santa Cruz leader, was 67 and had spent his entire active career in the Monterey Peninsula lumber industry. He was president of Hebbron-Nigh Lumber Company and a past foreman of the Santa Cruz Grand Jury,

He also served on the Santa Cruz dra^f,t board during WWII and was exalted ruler of Santa Cruz Lodge B.P.O.E., as well as past president of the Santa Cruz Rotary Club.

He is survived by his widow Malvina of their Santa Cruz home; a son, Lloyd Jr. of Santa Cruz; and a daughter, Mrs. William Newby of Monterey.

CALIFORNIA LUilBEN'IERCHANT

Robert Forgie, pioneer California lumberman whose career spanned a period of more than half a century, died December 4. He was 86.

Forgie began in the lumber business at the turn of the century in Aberdeen,Wash. During his more than 50 years in the industry he was associated with the Robert Dollar Co., San Francisco; Bloedel-Donovan Lumber Co., Bellingham, Wash.l Sante Fe Lumber Co.. San Franeisco, and the Stockton Lumber Co., Stockton. He was a member of Hoo-Ifoo for over 40 years, and was also a Mason and belonged to the Scottish Rite.

He leaves his widow, Helene; one son' James H. Forgie, vice president of Robert S. Osgood, Inc., Los Angeles, and two grandchildren, Peter and Cynthia of Los Angeles.

SETECT STRAIT DOOR FOR '54

How mony doors hove you opened todoy? Opening q door is os instinctive os wolking. lt is only when something out of the ordinory happens thql we poy ottentiol to it. Todoy for sure you hove opened tens of doors. perhops hundreds. Wos lhere perhops somelhing wrong with ony of them? lf fhere hod been, you would cerloinly hove remembered it,

When you hqve STRAIT PLACAROL doors, you hqve the very best in hollow core slqb doors in ony specie. Knock on the STRAIT PIACAROI hollow core doors ond nolice the solid scund lhqt fells you it is more lhqn o hollow core.

PTACAROL CORE HAS WON UNIVERSAT FAME

The core of the STRAIT PTACAROL flush door is composed of smoll wooden spirols which cre firmly pocked together, lhus giving fhe core o HONEYCOIIBED rlruclure. This atruclure is o pqtenlod process lhql hos proven itrelf oll over fhc world.

o excettrNT srABtltry ond RIGIDITY

o No ,DANGER oF wARptNG

'NO "telegrophing" There isn't ony

o uttBELtEVABLy UGHT

o EVERv sptRAL suppoRTs A MAN'S wEtGHT

o two-vEAR GuARANTEE

o HoT PRESSED

CUmberl<rnd 3-8125