BUY A/AERl C AN'' AMFRIGAT HARDWOOD GO"

crowd was divided into two groups for a more flexible discussion of the PMI analysis of plpvood marketing. Being an impressive study, the report was well-received. Areas of approval, constrrrctive criticism and suggestions developed from the NPDA's "firingline" position in the area of pl5rwood marketing.

The flfth speaker of the day was William F'. F ahs, of California Panel & Veneer Co., Los Angeles, who spoke on "Control for Profits." A discourse on Jobber management, F ahs pointed out in it how proper planning can be the key to success: distributors must know their territory and control service; must control inventory; must control finances, sales operations, expenses and productivity of their sta^ff.

On the imported pl5rwood side of the picture, NPDA chose the president of the Imported Hardwood Plywood Assn., Charles Schmitt, of Atkins, Kroll & Co., and Hans Rainer, of The East Asiatic Co., Inc., and himself a past-president of IHPA, for a current look into problems and the big future for plywood imports.

Schmitt, who spent several weeks in Japan last summer conferring with Japanese producers, government ofrcials and export trading firms, explained how the Japanese plywood industry is currently effecting a much improved policy of tailoring production and export quotas to supply and demand in the U.S.A. through the cooperation of all Japanese interests involved.

Rainer, who, along with Schmitt, attended a recent Department of Commerce meeting in Washington, D. C., reported on the details of that meeting and the problems facing the imported plywood industry through pressures created by the less-than-forecast construction market in the U.S.A. He pointed out that whereas forecasts were for a 'l,0Va increase in housing starts in the U.S.A., there actually was about a 79/o drop,

In the "wind-up" spot, NPDA's Mahlon S. Munson brought the day-long session to a highly successful close with discussion covering the Association's activities, including Month-End Sales and Inventory Reports; its annual surveys of the cost of doing business; its semi-monthly bulletins; and the newest developments on the Association's group insurance program; its redoubled efforts to increase marketing know-how; and, of course, a reminder of the other three regional gatherings in the following weeks and the big NPDA annual meeting at French Lick, Indiana, June 2b-28.

With many national associations becoming increasingly aware of the importance of regional meetings for a "grass-roots" ap- proach to problems which vary in different regions, NPDA scheduled regional meetings in Atlanta, Georgia, November 80, and in New York, December 8, with another meeting slated for Chicago late in January, according to Managing Director Munson.

Long-Bell Moves Up Rieckers

In manag'ement changes in the Long-Bell sales organization, H. A. Rieckers, Jr., has been appointed assistant general sales manager of pl5rwood, flakeboard and all factory products. In addition, Rieckers will be sales manager of cabinets and cut stock.

Nob Hill Co-Op Apt. Soles $2 million

The Comstock. San Francisco's multi-million dollar cooperative apartment building, has passed the $2,000,000 mark in sales, according to Rex Valpreda, sales-director for the Bay Cities Development Company.

It will be the largest co-operative apartment structure west of Chicago. When completed in 1961 it will have l2l apartments, two floors of garages and several penthouses.

Certif ied Kilh-Dried REDWOOD Uppers

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Our Stock includes 43 potterns of Siding ond Poneling Ptus 2l Moulding ltems ond All Sizes ond Grndes of Commons

Green Redwood studs, loth, split polings, posts, elc.

C.R.A. stomped Sop Common qnd Betfer.

Georgio-Pqcific Ups Gontrollers

Three controllers in Georgia-Pacific Corporation have been elevated to newly created positions in Oregon and California. Robert L. Wilson of Toledo, Oregon, was named controller of Oregon operations; Ray A. Talvola of Eureka, California, made controller of California operations, and Wayne Tamblyn of Springfield, Oregon, &Ppointed controller of newly acquired Springfield area operations.

Wilson will be responsible for what is presently Georgia-Pacific's largest concentration of people and propert-ies. Talvola wa1 chief accountant of Hammond Lumber Company at Sampa and Eureka, California, when_it was purchasdd by Georgia-Pacific in October of 1956. He has Leen divisional conlroller of the Redwood division since that time. Tamblyn joined Georgia-Pacific in June, 1955 at Olympia, \Mash.

KATBAB LUIUIBER GCD,

MlttS AT: Fredonia . Flagstaff

Holbrook o Wanship, Utah

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Engelmann Spruce

Mixed or Straight Truck & Trailer Shipments

From Quality Mills in ArizonaColorado & Utah

Gront Roqd lumber Co.

Opens New Siore

Tucson, Ariz.-Eaily in December, a formal opening was held for the new store of the Grant Road Lumber Co., replacing the original one which was destroyed by fire. Guests at the Open House agree that the installation is an "eye-opener," wilh the live-wire merchants of this progressive yard having provided one of the best laid-out stores in the business.

The entire org:anization is "on its toes," the visitors agreed. Merchandise is arranged in the manner of the supermarkets for selfservice selection by the customer. This also applies to the lumber; every bin is plainly marked for dimension and length.

Dfckens 5-2897

The two owners of the retail yard, Sam Hauert and F red Armstrong, are described as enthusiastic "go-getters." And the early photos above would seem to prove it. The top photo shows the carefully planned and arranged store; the lower photo shows the handsome store-front in its ideal location.

(TeIl them Aou saa it in The California Lumber Merchant)