WELLS

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Corolite to Expond Custom Lines

HAnotD f. VoLGSTADT. new- ly appointed general'manager of the Corallte Company, Southern California manufacturer of pre-finish wall panels, announces the firm's intention to greatly extend its artist-designed custom line of "Coral-Scen- ics." With long experience in merchandising and marketing of bullding materials and in working with home builders and tract developers, Volgstadt expresses his and Coralite's desire to help the building Industry with new selllng ideas.

U S. PLYWOOD CHIEF PREDICTS SURGE IN HOIYIE ilTODERNIZATION

Americans will spend more money for home modernization than for new home construction during 1961.

That's the prediction of S. W. Antoville, United States Plywood Corporation chairman, who puts the 1961 home modernization figure at $20 billion.

Mr. Antoville made the statement at ceremonies marking the graduation of the first class of Richheimer Modernization Systems, Inc., a new organization training and franchising homeimprovement contractors throughout the country.

"Many of those families that toolt on long-term mortgage obligations 12 to 75 years ag:o are thinking about bringing their present residence requirements up to current family needs," Mr. Antoville said.

"Rather than undertake another long-term mortgag'e obligation at higher interest rates, the family may decide to expand and improve the old homestead."

Ho polnted out that for every new home bullt there &re &s m&ny as 60 older homes ln need of repalr.

Home modernization resulting from this need this year, Mr. Antoville said, "will exceed estimates for new dwelling units, including private homes in cities and on farms, as well as military, federal and city public housing and college dormitories."

He added that recently published reports indicate banks are becoming increasingly eager to make loans for home improvement. This, he said, would insure ample money for home-improvement financing.

Mr. Antoville also told the RMS Systems graduates that they were "in a modest way" making history, since they were the products of the flrst organized effort to apply. modern management methods to the home-moderrrization industr-v.

In addition, he pointed out tJlat by encouraging home modernization they wotrld be "helping to enhance and protect the value of what is today about 98/o of. our total housing inventory in the United States.

"Your customers," he added, "will acquire new pride in their homes and you are going to give their neighbors a new standard of excellence to measure up to. In short, you are going to put into thousands of neighborhoods some new 'Joneses' that are worth keeping up with."

WL"/"0*/" batuilnto^

HARDWOOD MOUTDINGS

. Cleqr Oqk Thresholds

. Rod and Spirol Dowels PLYWOOD

. Wood Finishes, Glues qnd Hordwood Speciolties

The Significqnt Present

A true Vagabond uses what he has, right where he is.

He insists upon having his Heaven NOW.

He knows that by thinking he creates for himself either lleaven or Hell, so he thinks creatively and joyously and liberates LOVE generally.

The man who immortalizes each moment knows in the truest sense what immortality IS.

So waste no time dreaming of the rich life you might live in some other age, or in some other part of the world in the present age.

. TAKE ADVANTAGE OF PRESENT.

Fellowship

The Significant

-Thomas Dreier.

When a man ain't got a cent An' he's feeling kind of blue, An' the clouds hang dark and heavy An' won't let the sunshine through; It's a great thing, O, my brethren, For a feller just to lay His hand upon your shoulder In a friendly sort of way.

It makes a man feel queerish, It makes the tear-drops start, An' you sort o' feel a flutter In the region of your heart; You can't look up and meet his eyes, You don't know what to say, When his hand is on your shoulder In a friendly sort of way.

O, the world's a curious compound, With its honey and its gall, With its care and bitter crosses, But a good world after all; And a good God must have made it, Leastwise that is what I say, When a hand is on your shoulder

In a rriendlv sort 1t1{;, whitcomb Riley.

A creditor is worse than a only your person, a creditor belabour that.-Victor Hugo master; for a master owns owns your dignity and can

A Good Selling Tolk

A party of traveling men, seated in the lobby of the hotel, were bragging about the splendid firms they worked for, each one trying to outdo the other. They told how rich, how progressive, how big, and how fine were their respective companies; how many people they employed, how many stores sold their stocks, etc.

"No house in the country, I am proud to say, has more men and women pushing its line of goods, than mine," proudly remarked one in the corner, who had not yet been heard from.

"What do you sell?" someone asked.

"Baby carriages," he replied.

Roberi Ingersoll's Eloqr.rent Tribute

To the loughter of Childhood

"Strike with hand of fire, Oh weird musician, thy harp strung with Apollo's golden hair; fill the vast cathedral aisles with symphonies sweet and dim, deft toucher of the organ keys; blow, bugler, blow until thy silver notes do touch the skies with moonlit waves, and charm the lovers wandering on the vine-clad hills; but know your sweetest strains are discords all, compared with childhood's happy laugh, the laugh that fills the eyes with light, and every heart with joy; on, rippling river of life, thou art the boundary line between beasts and man, and every wayward wave of thine doth drown some fiend of care; Oh laughter, divine laughter of joy, make dimples enough in the cheeks of world to catch and hold and glorify, all tears of grief."

Vice Versq

"Tell me, Doctor, does bleaching the hair really cause softening of the brain?"

"No, Madam ! It's the other way around."

The Proyer of Socrqtes

"Grant me to be beautiful in the inner man, and all I have of outer things to be at peace with those within. May I count the wise man only, rich; and may my store of gold be such as none but the good can bear."

After an American pilot had skidded his plane off the side of an aircraft carrier while taking off, he stuck up a sign on the edge that read: "Soft shoulders." You can't beat that spirit.