HEARITI 1UMBER COMPAilY

P.O. BOX 367

PHONE: SPring 2-5291

TWX: MF 76

MEDFORD, OREGON

Bronch Oftice: P.O. Box 799

ARCATA, CAUF.

VAndyke 2-2447

TWX: ARC 3l

Brewsler & Blume, Inc. Security Building

Poscdencr, Golif. MUrray l-3140

TWX: PqscCql7339

Eqrle D. Bender 2559 Cqrlsen

Ooklond 2, Cq,lit. ANdover l-7260

Direct Telefpe lines-All Offices-for immediofe Quotqtion ond Confirmotion of Orders

show. In all, a total of some 16 USP horizontal and vertical plywood sidings will be on exhibit in Chidago in conjunction with this new national builder merchandising program.

Called the "Your New Home" plan, the USP sidings program will provide builders with a variety of merchandising materials to: (1) tell prospects about their houses through advertising, (2) guide prospects to the house witll sigas, (3) help sell the features of the house on-site.

All materials will be tied in with a "house in the sun" visual symbol prominently displayed on all booklets, sigrts, identification cards and advertising art work.

In addition, the program will be backed by the technical field services of the company's Builder Service Representative sta^ff and the full research facilities of its Lawrence Ottinger Research Center in Brewster, New York.

Timed to meet builder purchasing schedules for tlris year's construction plans, the U. S. Plywod sidings program rvill be implemented by the full sales stafrs of the company's 130 warehouse and distribution centers and hundreds of selected lumber and building supplies dealers throughout the country.

It will be supported by national trade advertising, dealer bonus plans and salesmen's order contests.

Brqnd-new Rockport Redwood ftfill Will Stqrt Februory Supplies to Rounds

With the.number of new sawmills at low ebb this season, particular interest can be focused on the construction of a brand-new mill at Rockport, California, site of the old Rockport Redwood Company operation.

According to Jim Knox, general salesmanager of Rounds Lumber Company, sales ag'ents for the Rockport Redwood Company, the new mill will produce in the neighborhood of 40,000 bf per shift, predominantly redwood and Douglas fir. Target date for the opening is set for F ebruary.

New Peninsulo Hoo-Hoo-Effe Club 8 Plons Februory Concotenqtion

Members and guests of the newly formed Peninsula Hoo-HooEtte Club 8 met at the Arena restaurant in Redwood City, December 7, to discuss several proposed club projects, among them the group's philanthropic prog'ram for Christmas and a Concatenation scheduled for F ebruary. More than 30 San F'rancisco Peninsula lumber ladies attended the luncheon meeting of the newly established club. All Peninsula "lumber gals" interested in participating in Club 8 affairs are urged to call publicity chairman Nancy Dugan, DAvenport 3-5322, Menlo Park.

The Stanton (Calif.) Lr.rmber Company was burglarized with a loss of equipment valued at 9129 and two silver dollars, according to Norman lfarrison, manager of the yard at 8042 Cerritos Ave.

Paaqua Product ln Paclfic Projeot

Pacqua Division, Pacific Plywood Co., Dillard, Oregon, has sold one-million square feet of its new product, Par-Tex IRB (Insect Repellent Board) for use in construction of the United States Naval Housing Project on the island of Guam. Prior to the start of the project, Pacqua forwarded samples through M. D. Burns & Co., San X'rancisco, for Navy tests and inspection. IRB Par-Tex was selected for the construction of 208 three-bedroom and 12 fourbedroom dwellings at Agana,, Guam. Hawaiian Dredging & Construction Co., Ltd., awarded the contract for construction.

Brush lndustriql Lumber Co. Exponsion Progrom Shows Results

"We have been following a planned expansion program for the past couple of years by studying the needs of our customers and stocking exactly the sizes and grades of all the items they require in the conduct of their business," said Jack Brush, president of Brush Industrial Lumber Company, Montebello, California, for the past 26 years one of the leading hardwood wholesale distributors in Southern California.

This well-trained organization services lumber yards and indus- trial users of imported and domestic hardwoods in five western states, including Utah, Nevada, California, Arizona and parts of New Mexico and Texas. They are specialists in obtaining and shipping hard to get items in all species from Ash to Walnut. This progressive, pioneer firm maintains a revolving inventory of one and three quarters to two million feet of choice hardwoods on hand at all times for fast delivery to the trade.

At the three acre modern distribution facility in the center of