Wholesate TI MB En $ hbblng

o Douglqs Fir in sizes 24" x24' o Ploner copocity for surfocing lo 24" x 24' F'-''lt Remnqnt focilities for resowing lo 34' x 34'

U. S. Populotion Posses | 82 Millions

The population of the United States was to pass the 182 million mark on Thanksgiving morning, according to estimates of the Bureau of the Census. Estimates of the daily increase in population are shown on an illuminated map of the 50 States maintained in the lobby of the U. S. Department of Commerce building.

Components of change are shown on the Census exhibit by means of flashing lights. These lights indicate averages such as a birth every 7y2 seconds, a death every 20 seconds, an immigrant every 7r/2 minutes, and an emigrant every 23 minutes. The net gain in population is shown as one every 10/2 seconds.

At the top of the map exhibit is a register which shows the estimated total U. S. population, including Armed Forces abroad, at any given moment.

Lounch Redwood Promotion in Seqttle Areq

Simpson Timber Company and two of its distributor-firms launched an intensive redwood promotion campaign in the pacific Northwest by hosting approximately 100 leading Greater Seatilearea architects at a special dinner meeting in Seattle, October 22.

Philip T. Farnsworth, executive vice-president of the California Redwood Association, was the featured speaker. He discussed and illustrated with color slides, the various physical characteristics, advantages and many new applications of redwood.

The symposium was jointly sponsored by Simpson and palmer

G. Lewis Company, Inc., of Seattle, and Simpson-Shelton Warehouse, Shelton. Representatives from Simpson and its distributors outlined the redwood distribution pattern in the Seattle area and pinpointed some 100 dealers who are now stocking redwood. Available for the architects to visit was a local Seattle home which featured new lifecoat factory-primed redwood siding, Redwood also was used for the interior paneling and ceiling of this home. The architects who attended the dinner meeting will be presented with redwood seedlings from Simpson's tree farm.

Peoples Lumber Compony Decentrqlizes Operotions of lis Retoil Lumberyords

Ventura, Calif.-A sweeping plan for rdorganization of its retail lumberyard operations was announced December 2 by directors of the old Peoples Lumber Company, founded here in 1890. At the same time, A. J. Dingeman of Oxnard, chairman of the board, announced that Peoples had terminated all negotiations with other parties regarding a possible sale or merger of its operations.

The reorganization, the board voted, will become effective January 1, 1961. It will result in decentralizing company operations and make each of the Peoples yards a separate and independent operating unit, headed by an officer of the company with authority to operate freely within the general policies of the company.

Elected to fill the posts were Ben Bartels, vice-president and m€rnag'er, Ventura operations; William Ra,u, vice-president and manager, Oxnard operations; Carl Blankenbiller, vice-president and manager, Santa Paula operations, and Verl Rhine, vice-president and manager, Camarillo operations.

Under the new set-up, each manager will conduct a completely integrated operation and offer a full line of merchandise and service at the local level. Purchasing, selling, bidding, delivering, billing, credit and collections all will be handled locally and under the supervision of the yard manager. The plan, which embraces an incentive compensation plan for the new officers, is expected to effect substantial economies of operation.

A small oftce will be maintained in Ventura for handling corporate matters and conducting the property-management function of the company, said Chairman Dingeman.

In a form letter, headed "Dear Customer" on the company letterhead, Mr. Dingeman also said:

"fn recent weeks the Board of Directors of the Peoples Lumber Company has explored various possibilities of selling or mergiing its lumber operations. After careful deliberations, the Board concluded tiat such a course of action would not be in the best interests of the company's stockholders, its employes, its customers or the citizens of Ventura County. The Board has severed all negotiatiations with other parties and does not intend to resume them. Instead, a plan of continuing:, but decentralizing, its operations has beenadopted..."

Following a report of the company elections and yard manager

L.A. County Residentiql Construction Up llo/o in 1960

Residential construction in Los Angeles County rose lLVo in the first 11 months of 1960, reports the Research departtnent of the L. A. Chamber of Commerce. The home-building activity for the January-November period increased from $585,948,100 in 1959 to $650,324,500 in the similar span of the year just ended, while November itself was 33.2Vo greater than the same 1959 month. Apartment-house construction set a furious pace in November, spurting 81.1/o over the previous November flg'ure. The 11-month total of duplex and multiple-unit construction in the county showed a 4.IVo hike over the same 1959 span.

assignments reported above, Mr. Dingeman's letter continued:

"Beginning immediately (December 5) and to be fully effective January 1, each yard manager will be an officer of the corporation and authorized to conduct all phases of his operation within the general policies of the company. Yard inventories will be filled out and increased to provide a complete line of merchandise. Each yard wiU be adequately equipped and manned to give you prompt and efficient service.

"We invite you to visit our yards and have our managers explain more eompletely the products and services that they will offer. Your past patronage has been greatly appreciated and we hope to serve you better in the future."

The following Editorial, entitled "Resisting the Trend," appeared in The Oxnard Press-Courier: rrln lhese dats when lusinosr grors blgger, largely ty swallowing smaller businss$s, it is retreshing when lesDected local conQem rejocts tempting financlal 0fiers and dstermines to alinc to it3 identlty, "S0 the neus trhat Peoplor Lumber Company, with a long and honorable rscord ot seryice to Vsntura County, is going to remain locally owned and operated, is welcome, 'The comDany'r new plan 0l organizition, Deglnning January 1, strengthens the local Individualltt. EaGh of ths four mal0r yards in the county will becons autonomous, wlth the vico-pres,dent and general managor in charge 0t each t0 be given ths entire rsspon- sibilltt tor svert .spect ot management.

"fie move to chaln ownerships (notsd, alas, in the newspaper Industrt as well as In otier3) is often dictated !y economic reasons. lt call! for courage, at timEs, to roiect hand3ome financial ofrers. Thet Peoples Lumber Company dld 30 will cause reioi8ing throughout the counly."

(Tell them Aou sau it in The Cali.fornia Lumber Merchnnt)

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Architecturql Woodwork . . . Patterns Accurolely Morched Derqil Sticker Work. All Moldings vp lo 4"X12" .., Speciclizing in Hordwoods qnd Softwoods. BAND SAWING

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