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MOVABI.E SHUTTER PANET

The Quolity Do-lt-Yourself Economy line from fufu"

Available for lmmediate Delivery to Retail Lumber Yards in a Comolete Range of Proven Popular Sizes a

PAUL HEINLEY SHUilERS are nationallv recognized and accepted as the finesl made anywhere o

Shutters are a "Hot" ltem

Shutter Sales add up to "Big-Ticket" purchases

Shutter Sales stimulate additional purchases of Hardware, Paints, Stains, Sandpaper, etc. a for complele informqlion ond pricer conlocl:

PAUL HEINTEY l/lostcrcrofl Producr 22ll iAichigon Avenue

SANTA filONlCA, Golifornio

UPton 0-4895

It's Ofiicisl!-Yet lt lsn't

Secretary of Commerce Frederlck II. Mueller, November 15, transmitteil to the hoeldent the final 1960 Census populatlon count for the Unlteil States as of Aprll 1, 1960. It wos 179,323,175. Thls was an lncrease of 28 mllllon over the 1950 count of 15f,325,798.

The Secretary also transmttteil to the President a,nd. made publle a table showing the new congresslonal apportlonment a,mong the 50 States, based on th6 ffnal 1960 count.

The final populatlon ffgrrres and the apportlonment calcula- tlon made by the Bureau of the Census wero delivered to Secretary Mueller by Census Dlrector Robert \il. Burgess, accompa"nied by Deputy Dlrector A. Ross Eckler, Asslstant Dlrector Conrad Taeubor and others of the Consus Bureau.

Socreta,ry Mueller called attention to the fact that nlne states ga,in additlonal seats in the House of Representatives, whilo 16 States lose. Californla leads with a gain of 8 seots, whlle Florida, gatns 4. Other states each gaining one seat are Arizona, Ilawail, Maryland, Michigan, New ilersey, Ohio and Texas. Among the states losing representa,tion are Pennsylvania, 3 seats; New York, Massachusetts a,nd Arkansas, 2 each; and Naba.ma, Illinois, Iowa,, Ka,nsas, Kentucky, Maine, Mlnnesota, Misslsslppl, Mlssourt Nebraska, North Carollna and llVest Viriglna, one seat each.

The two Stetes wlth the greatest numerical population increase wero California wlth 5,130,981, and Flortila wlth 2,180,255. Other statee w{th an lncrease of more than onemilllon each were Illlnols, Mlchlgan, New ilersey, New York, Ohlo and Texas. Three states-[vfts1sss, Mlsslsslppl anil Woot Vtrginta-lost populatlon, as dtrl the Dlstrlct of Columbia.

home improvement market, he emphasizes.

"The lumber dealer's. greatest asset is his established reputation," O'Donnell says. "IIe ha,s been ln buslness for a long tlme, a,nd people ln hls area, know and respect hlm. This gives him a sharp competitive edge over the roaming 'fly-by-nights' who, unfortunately, have been attracted to the home improvement fleld."

'Complete Pa,ckage'

But even with these built-in advantages, O'Donnell cautions, the average lumber dealer will find it difrcult to run a profitable Home-Improvement business unless he sells each modernization job "as a complete package that includes instalment flnancing along with everything else."

"Lumber dealers who have succeeded in this field maintain 'onestop' home modernization centers where all details of a homeimprovement job can be arranged on the spot," he explains. "This means drawing up the plans, estimating the total cost of the improvement, arranging for materials and labor and providing tJre customer with a sound-and convenient-financing' plan."

A good finance plan "can work wonders when it's time to get the customer to sigrr on the dotted line," he comments. "Instead of scaring your prospect away with a price that may well run into thousands of dollars, you quote the cost in monthly terms that he can pay comfortably out of income.

"With the price banier out of the way, you won't have to skimp on materials and workmanship to meet a competitor's price, and often you can sell the customer a bigger, more expensive and more s'atisfactory job than he had originally contemplated if you show him that it will cost only a few pennies more a month.

"Do this, and your customer will be happy with his improve-