NEW DEVELOPMENTS in plywood ...AT IONG.BELL'S PLYWOOD MIttS

Manufacturing a line of diversified types, sizes, grades, dimensions and finishes of plywood, Long-Bell assures you of prompt delivery and realistic pnces.

Extra Bonus Values

Equipped with the latest automatic equipment, Long-Bell's ultra-modern plywood plants manufacture plywood panels to meet the closest hairline tolerances. give you "plus benefits" of such technological advances as Super Microseal@ and waterproof plastic overlays.

INIERNAIIONAI. PAPER COMPANY

CHECK YOUR NEEDS . . . CAtt TODAY FOR

long-Bell Specifirotion Perfed Plywood

Douglas Fir Plyuood, fnterior Sanded

Exterior Sanded

Marine Exterior

Texture One-Eleven Erterior

Sheathing Unsanded 2!4-L

(Prompt delivery is also assured on scarfed plywood in long lengths for marine and industrial uses. Long-Bell plywood will be milled tongue and groove, "V" groove or shiplap, if desired.)

Medium & High Density Overlaid Plywood

Ponderosa Pine Plywood, Interior Sanded

Exterior Sanded

Sheathing

Id.aho Knotty Pine-Pine inner plies

Id.aho Knotty Red. Cedar-Pine inner plies

Hard.wood on Fir Inner-Ply Construction

Many species and varieties of hardwood plywood are also manufactured to hairline tolerances.

Kansas City, Mo Longview, Wash.

LUftTBER

DEATERS SEEN NEGIECilNG HUGE HO'NE IMPR,OVEMENT

'UAR,KET OnIy 10 Percent of Dealers IJse Instalment Flnancfurg As Sales Tool

"Not more than 10 percent" of the nation's retail lumber dealers are cashing: in on the profit-building opportunities offered by the instatrment selling of home remodeling and modernization jobs.

That is the estimate of Charles R. O'Donnell, sales vice-president of Universal C.I.T. Credit Corporation, the nation's largest independent sales finance organization and a leader in.the financing of automobiles, tractors, property improvements and other consumer items.

"The average retall lumber dealer ls not getttng hts rightful share of the $20-blllion-&-year home Lnprovement market," O,Don- nell states. "Actually, he lsn't even tr5rlng to get his share. And the reason, ln most ca,ses, ls that he hasn't taken the trouble to flnd out how lnsta,lmont-financed sales of property improvements can boost his profits."

No one is better equipped than the lumber dealer to serve the

Now Avqilqble to RETAII. IUMBER DEAIERS..