Deolers Swqrm on Fobulous Exposition DisploVs, Greqtest Totol Ever Exhibited qt llloteriols Show I

NRTDA Boqrd Mops t96t Progroms; \ f. B. Oldhqm Elecfed President

The NRLDA board of directors, meeting November ll-12 in San Francisco before the Exposition, advocated the development of a national marketing program to establish retail lumber and building materials dealers as the prime source for serving the modernization and remodeling marKet.

At the same time, they launched a campaign to broaden the membership base of the industry associations to make them even more effective in serving the dealer.

In other business, the Board elected the following officers for 1961:

Winfield B. Oldham, pYesident, I)allas, Texas; William L. Johnson, first vice-president, Boise, Idaho ; Leslie Everett, second vice-president, Colorado Springs, Colorado; John !V. Dain, treasurer, Mahopac, New York; H. R. Northup, executive vice-president, Washington, D. C., and Edward H. Libbey, secretary, Washington, D. C.

Presiding over the two-day meeting, 1960 President Paul V. DeVille reported that the future of the retail lumber and building materials industry lies in the retailer's ability to more effectively service consumers and control sales.

He also stressed greater emphasis by dealers on the re-

Right:-and the Ralph L. Smith Lumber Co,, as might be expected, also hadone of the best-looking and most popular dlsplays In the show,

Left! Now there's a pair of welldressed lumbermen to do even the cosmopolitan San Franciscan proud; matter of fact, they're Bert Holdren (left), the Rialto dealer, and Stark Sowers ol lnland Lumber Co. at Bloomington way down south in California.

Right: The crowd around the Weyerhaeuser Company exhibit, which had a lot of interest, is typical of the crowds of dealers and guests who thronged the displays for the five Exposition days,

Left:-and at the Hoo-Hoo booth we find a Club 9 of san Francisco officer, Max Cook, also known to CLM readers and advertisers; Mrs. Shari Britt of Twin Harbors Lumber Co.. recent winner of the "Queen of the Forest" contest as Dictured on our october 1 Front Cover. anl Gay Bradt, S.F. Hoo-Hoo Club I president and familiar figure to the customers of Wendling-Nathan Company.

Right: Visador Company executives at their booth to meet their good customers are (1. to r.)r Clyde Gray, with O. L. Kirk, the sales manager from Jasper, Texas; Harlan Holmes, the assistant. and Jerry McNeil. the district salesmanager in Los Angeles.

Quotations: stay p errn an ently b e autifu I For heauy loads. long spans. .functional beauty specify Lam-LocTimbers. modeling market which he said was the new horne market. as large or larger than expand their participaabove all, he said, reand more aggressive

Lam-Loc Timbers are straight, glued, laminated members made to order in any size and length.They never warp, twist orcrack...

He urged dealers to develop and tion in component construction, but tail dealers must become better merchandisers.

Mr. DeVille made these observations and conclusions during more than 100,000 miles of travel during his oneyear term as president of the NRLDA. In all, he spent some 241 days alvay from his Canton, Ohio, yard traveling on NRLDA business.

Recognizing the vital necessity of accelerating an industry-wide, dealer-developed marketing program aimed at establishing lumber and building materials dealer leadership in serving the consumer-controlled remodeling market, the directed the National association to develop a broad- rM oNLy A cusToMER, I ... but they treat rrre like o maho raja, indian Potent'ate, or d luibep mognate wheneter I deof with ARTESIA DooR Co.

"HELET

BUILT FIAT TO STAY FIAT.

For over o decode, ARTESIA DOORS hove been synonymous with Quolity.

These Doors hove foced the loughest climotic condilions, yet . . . regcrrdless of wind ond weother . . STAY Flot, True ond Completely Bonded!

ARTESIA FTUSH StAB D||(lRS

The ultimote in Slqb Door beouty. Avqiloble in o wide ronge of sizes ond your choice of either Hollow Core-or-Solid Core construction.

Mode df Kiln-dry Lumber ONLY, uniform resin bonded ond belt-sonded velvel s6qe1[.-

Truly the Leoder in ihe Slob Door fieldl

THE DOOR WITH THE ALI.WOOD HORIZONTAT CORE o ALI DOORS UNCONDITIONATIY GUARANTEED . QUAUW CTEAR IHROUGH -qnd- A DOOR FOR EVERY DECOR o Member of the Southern Cqliforniq Door lnstitule ened program that would serve all dealers rn'ho are in, or plan to enter, the modernization field.

The comprehensir.e program rvill include all aspects of market <levelopment and tl.re relatecl fields of eclucation, market surveys, sales training, nrerchandising ancl advertising. Program clevelopmerrt rvil1 begin immediately.

H. It. Nortl.nrp, execrrtive vice-presiclent, repcirted that substarrtial acconrplishments har.e been rnacle in thc past year. lIe particrrlarll' praised the shelter press for the "tre-

Representatives of NRLDA District 7, which emDraces the Lumoer Merchants Assn. of Northern California and the Southern California Retail Lumber Assn.. met during the Exposition gathering to discuss regional matters.

Starting at the left in the photo are Hamilton Knott, Fresno dealer and LMA past-president; Ftank Heard, Woodland dealer and cur- rent LMA president: 0rrie W. Hamilton, executive vice-president, SCRLA; lack F. Pomeroy, executive vice-president, LMANC; Thomas J. Fox, Santa Monica dealer, general chairman of the 1960 Exposition and, as District 7 Executive Committeeman, chairman of this group; J. H. Kirk, Santa Maria Dealer and LMA delegate-at-large; Frode Kilstofte, Wilmington dealer and SCRLA director; Wayne F. l\4ullin, Los Angeles dealer and SCRLA past-president, and "Sandy" McDonald, Los Angeles dealer and current SCRLA Dresident menclous srlpport it has thron n behincl promotion of the retail lumber and builcling materials dealers."

He saicl tl'ris support piesents an olrportunity ancl challenge that he believes the inclrrstry r.vill accept as it gives frrrther cottsicleration to J)rograrls ll'hich enable the lurnber cleaier to give reliable service in tl.re great ancl largely rrnIillecl need for nraintenance arrd moclernization.

Irrsofar as 1961 is concenre<1, l\tlr. Northrrp saicl, the predictions in respect to ncu' residcntial corrstnrctit.rn lrre rea-

G.P IAMILY.PROOT PAI{ttII{G

G.P TEXIURTO PLYWOOO

G.P HARDWOOO PLYWOOD

G.P HAROBOARD OP)( OVERTAIO PLYWOOD

IMP()RTEl) PLYW|)|]I! PARIICLE BOARO OOORS one.of sonably optimistic. It is pointed out that if the proper attention is paid by builders to both price and quality, we have the ingredients for an improvement in home-building activity in 1961.

Take into consideration that the new year rvill see a much higher personal income on the part of the average family. There will undoubtedly be a freer flow of mortgage money at perhaps a somewhat lower rate, and if we can maintain reasonably stable prices in this market, '61 shoulcl show a sound improvement over 1960 in terms of housing starts ancl total dollar volume, he said. i

He pointed out the many thoughtful people who have stuclied the construction markets and believe that the industry generally has probably pre-anticipated the timing of tl-re next housing boom and that the high figures talked of as part of the development of the "fabulous 60's" will not be achieved until close to 1965.

In a pre-exposition report, Thomas J. Fox, Santa Monica, Calif., dealer and general chairman of the Exposition, said the nine management clinics planned for the show were tailored to show all dealers avenues to greater profits.

"These clinics and programs are geared specifically to the 60's, to build more consumer sales and rir.rg cash registers," he said. "Particularly, I want to congratulate the Federated Associations' managing officers for the work they have clone to make these clinics possible," he added.

He concluded his report by saying the NRLDA Exposi- tion has steadily progressed to accomplish the major purpose for which it was originated.

"The growtl-r in the number of exhibitors each year, together with tl-re programs being developed by manufacturers as a result of the Exposition, has brought many new merchandising programs, sales aids and dealer-training programs to the industry."

Chester T. Hubbell, chairman of the NRLDA Committee on Standards, urged the Board to endorse a proposal to produce lumber in functional sizes. The Board acted favorably on a recommendation whicl-r was developed and presented by Paul Howard Leach, a lumber clealer from Joliet, Illinois.

In his presentation, X{r. Leach said the lumber sizes expressed by Ar.nerican Lumber Stanclards are not the best sizes, and tl-re lumber dealers, who clirectly serve the consumer, shoulcl rnake every effort to change the system which was developecl througl-r tra<lition without any study as to function.

The report of the Comn.rittee ou Fiuauce, which was delivered by P. J. Goodnigl-rt, chairmau, stated that an increase in the Association's budget should be accomplished through a broadening of the membership base of the industry associations.

Mr. Goodnight pointed out that during the last Presidential election campaign there was not one voice raised for the small businessman.

He said NRLDA lvas the only representative in Washington for this inclustry ancl that a strong National Associatiorr is an absolute necessity.

Backing the recommenclation was a report by Oertell

Collins, chairman of the Membership Committee. He stated tl-rat preliminary work was already underway for a fullscale National-Federated Association drive to increase membership.

NRLDA Legislative Counsel, John H. Else, outlined legislative activities of the National cluring the past year. I{e clescribed the success tl-re Association has had in retaining for at least auother year tl.re retail and service establishmer.rts exemption from tl.re Wage Hour Law for the retail building ir-rdustry.

He also reported that the Association, working with other business groups, had side-tracked the Construction-situs Iricketing Bill (secondary boycotts) and any radical housing legislation.

Tl-re outlook for 1961, however, though impossible to predict with any certainty, is that the next Congress will be faced rvith renewed drives on Labor legislation dealing with wage-hour and secondary boycotts.

The same is true of liberal housing legislation, particularly in vierv of the slump in housing which occurred in 1960, and the obvious intent on the more liberal members of Congress to step up Federal activities in the whole field of housing and slum clearance, as well as housing for the elderly, Mr. Else said.

Ile cor.rtended that tl-rere is likewise substantial evidence of interest on Capitol Hill to reorganize the whole housing agency step-up of Governn.rent and there is talk of the necessity for the creation of a uew Department of Housing ar-rcl Urban Affairs which include the present housir.rg activities of the Federal Governrnetrt, and give this new agency cabir-ret status.

Mr. lllse conclucled his report by sayirrg it is expectecl that n.rany difficult ancl in.rportaut issues affecting our iuclustry rvill have to be clealt with in 1961, ancl "in our opinion the successful outcome of these issues will be governecl by the extent and degree to which business and industry can continue to enlist the support of the conservative elements of both parties."

Considerable progress in the area of more effrcient handling of building materials was reported by Frank M. H1nkins, chairman of the NRI,DA Committee responsible for this work.

Foremost among the accomplishments during 1960 was tl-re adoption of NRLDA of a new standard lumber unit for packagiirg lumber shipments.

Tlre trnit, ."vl.ricl'r measLlres 4' wide by 2' higll (3C1" nomi- l5 years ago INLAND LUMBER set its goal to become the i Number 1 wholesale supplier of consistent quality West Coast forest products.

15 years ago INLAND LUMBER was founded as a "Wholesale Only" lumber yard, dedicated to the principle that it would devote its every effort to provide a reliable, convenient service lo the Western Retail Lumberman and would never be his competitor.

15 years ago the folks at INLAND LUMBER determined to assist the retail lumberman to operate profifably by maintaining a large, centrally-located inventory which would serve as a ready extension of the retailer's inventory.

15 years ago a retail lumberman placed his firsf order with INLAND LUMBER and gave us the opportunity to prove our worth. Nearly 1,000 other retail lumbermen from' California, Arizona and Nevada have followed his lead.

Today, as INLAND LUMBER celebrates its l5th birthday, we salute the valued reta i I lu m bermen who have helped us to serve, to grow, and to prosper. INLA.ND'S business princi- ple remains the same-Wholesale Only, The Dealer's SupplierNever His Competitor.

We sincerely appreciate your stamp of approval of this principle as you continue to specify INLAND. 5tocks nal height), ll.as arrivctl at throtrgh joirrt action by the Materials llandline colnlnittee. the National Llrmber X"lanufactrrrcrs'\ssociation irn<l t1're National-American \Vholesale Lumber Association. horv a dealer can ilstill job resporrsibilities in his eurltloyes ancl bring strong organizatiotr itrto tl.re yarcl. 'fhe Board l'as cnthnsiastic :rbor.rt the progrzrnr ancl comnretr<lc11 it for u'icle distribrltion.

'fliis Joint Con.rmittee is continuing to explcire. test antl der-elop cc.rst information in respect to the shipr-r-rent ancl delivery of tirese nerv statrclard units.

X,lr. Hankirrs also reporte<l .l oint Committee u'ork going forwarcl l'r'ith experimental flatcar 1oa<1ings, rvhich, rvheu approved by the American Association oi ltailroacls, may sa\re as mucir:rs 75/c ol preselrt unloading costs :rs compared to the costs involr'ecl in the mechanical ttrrloacling of boxcars.

Ilorl'ever. substantial l)rogress 1-rzrs also beerr nrarle it't prrtting in service nrcire boxcars, particularlr. plug-cloor cars rvhich will result in reclrrcecl 1111l()a(ling costs, as conrp:Lrecl to unloading costs l'ith conr-entional sirrgle-cloor cars.

Concluding his report. ]lr. l{ankins said that the NIiLDA stalT is prelraring revisit,rrs to tl.re Dealer Operating (iui<le chapters relating to nratcrizrls halrclling'. :rnrl lrrlclitional data of a factrral llat11re n.hich can be rele:rscrl to all Ntii-DA metnbers is being preparerl.

'I'his data rvill orrtline tl.re latest rlcr-elopr.nerrts irr nratc rials-lr:rnrllit'rg costs, starrdarclization, arrd other problcnrs rel:ttirrg to the more cfficierlt alrcl less costl-\'lnearls of hatrdlirrg conrmoclities th:rt 1r:rss through retail larrls.

Sqn Frqncisco Show Hod Greqlest Concentrqtion of Exhibits Ever Shown to R.etoil Lumber Industry

Tlie 7th annrral Nlil-l)A 13r.ri1cling l\ilaterials Exposition, helrl in San Francisco, No'n'ember 13-16, prorlucecl the grcatest concentratiou of dislrlays ever shon'tr to tlie retail lrrr-rtber au<l builcling n.raterials inclrtstrr-. 'I'l-o lttttrrlreil ancl sixtr'-tirree firrr-rs Ii11ecl tlte Civic Auclitc,rriurri iLrrd llrooks Hal1 rvith rlisplays of their protlttcts atrcl serr-ices.

'f hom:rs .f . Fox. general chairn.ratr of the lixposition, said the dispiavs 1\'erc "tert 1'cars ahead of arrv previorrs shorr'." It u'as estir-natecl tltat nratrufacttlrers had put nearlv tl'o anrl one-half rnilliort <lollars into tlicir <lisplal--<, not co1111ti11g- the lrutrclrerls of tlrottsancls of rlollars irl actual c(lt1l1)l1re11t. -It u.as rc'Portc<l that 7,6?(t <lealerships u'ere rerPresetrtecl by top lnanagenrent persotttttl at the Expositiorr. ,\tttrttal s:rles for thc rctail orttlets relrrcsetrtecl total ttlorc tharl 3 billiou <krllars. l-lrc lloarcl

of I)ircctors

revieu'ecl a l)r(){franr errtitlerl "Tearrrn'ork for Profrt," rlcvclopecl by lt. S. (iypsum Compatrr-, an<1 alreaclr- srtccessfrrlll'presenterl to sorne of tlrc larger lirrt: r'ards.

The heart of this prosrarn is a 29-mirrute lllnr u-hich l'as shou'rt to thc l),oarci br-.\ndreu-.J. \\-att. r'ice-Prcsirlent, 1)ro- nrotiorr arrrl arlvertising. The 1r1nr, clesig'ne<l for shou,ing to <lealer gr()lll)s (l>rrt not r':r.rri cnrlilol-es), graphicallr,. shou's

Conrnreutitrg ott tlte s1-rotv itt gi'ttcr:i1 {o1lou'irtg its closing on \\'eclrres<lar'. \or-enrber l(r, l'rcsirlerrt I)eYillc sai<l it \\':rs one of thc lrrrcst 1re had ever n itrtessecl.

".\lthorreh tot:tl attenrlallce \\':rs oll sligirtlv Ironr the rcr'or<1s set in Clevelarrrl last l-c:tr." lrc statecl. "tltis corrltl bc cxlrcctecl becrLttst'of the greilt (listatlces Eastcrtl lt.tl<1 IIirlu'cstern clealers lra<l to travel, ztntl thev ltcre trot able to brirrg AS lniln\- r':Lrtl ctrlrlo\-es to thc \\:cst Coast.'[-lrerc was, however, an exceptionally large number of yard owners and other top management personnel in attendance."

The display area was officially opened by San Francisco's acting mayor, Harold S. Dobbs, NRLDA President Paul V. DeVille, and "Mrs. America of 1961" (Rosemary Murphy from Kentland, Indiana).

To open the show, the Nation's Number. One Housewife sawed through a two-by-six, assisted by her distinguished escorts.

Perhaps the happiest dealer who attended the show was Orville Torgeson, president of the Brookdale Lumber Company, Tacoma, Washington. He won the grand prize ol the Exposition-a complete warehouse which had been constructed in the street in front of the Civic Auditorium.

The steel framework for the warehouse was donated by the Cuckler Steel Span Company. Covering material was provided by the Elk Lumber Company and the Kaiser Aluminum and Chemical Sales Company.

Mr. Torgeson, who had never before attended a National Building Materials Exposition, said that even before winning the warehouse he was "tremendously impressed" with the quality of the exhibits and the completeness of the educational programs.

In addition to the displays, dealers were offered nine specially prepared management clinics to help them plan mgre efficient operations in their own yards. They also had the opportunity to see four different materials-handling demonstrations, in which the most modern mechanical handling equipment was used under simulated and actual conditions.

Other features of the show, which were designed to provide dealers with the latest information about trends in the industry, included a llome Improvement Center, an Outdoor Living Sales Center, a Yard Planning Center, a Wood Products Promotion Clinic, and a series of Profit Seminars sponsored by the staffs of major trade magazines.

NRLDA ofrcials (Ieft to right): G. R. Mlchaels, Phoenix, Arizona; H. W. Blackstock, Seattle, Washington; R. A. Scheub, Whiting, Indiana; P. V. DeVille, Canton, Ohio; W. L. Johnson, Boise, Idaho; H. R. Northup, Washington, D.C., and II. V. Balcom, Bossier City, Louisiana, review the new National Lumber Manufacturers Association book, "Blueprint for Better Schools," and one of the three scale-model idea schools developed for NLMA by the architectural firm of Cooper and Auerbach, Washington, D.C.

The display was put on by NL1VIA at the ?th Annual NRLDA Building Materials Exposition in San Francisco. A,newly released full-color movie, "Blueprint for Better Schools," was also shown to the group and to other retail lumber dealers at the NRLDA meeting. Copies of the book are available and film showings can be arranged by writing to NLMA, 1319 18th Stroet, N.W., Washington 6, D.C.