Srnorl Foll<s Don'l Tolk Recession . .. An Editorial

Recessions, depressions and panics are at least ninety percent psychological. That is why smart men never talk depression. The perfect way to start a financial debacle is to do a lot of talking about the possibilities for same.

That fact is well-illustrated by a story. A wise man said: "If a theatre is filled with people and somebody smelled smoke, and started hollering 'fire,' it makes no difference how big or small the fire is, or if there is a fire or not, the slabs in the morgue are going to be piled high the next morning with the corpses of those who got frightened and rushed for the exits."

Wise men never make that mistake. Sound men never talk about the danger of recession or depression. Because, when they do, they help start one just as sure as God made little red apples and hung them on trees.

IALENNAH t]F I[]MING EVENTS

rmporteil Hardwood

Every man, particularly those in Government, should remember that fact, and keep a padlock on their tongues.

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luncheon, commercial Club, San Francisco, Jan.4.

Los Angeles Hoo-Hoo-Ette Club No. 1 dinner meeting', Kawasuku cafe, Los Angeles, ilan. 9.

San f'rancisco Hoo-Hoo-Ette Club 3 Torino's restaurant, ilan. 10.

Santa Clara Valley Hoo-Hoo Club Yvonne, Mountain View, ilan. 12.

4l6th Terrlble Twent5r Tourna,menf Hacienda Country Club, ilan. 12; Arrangements: Harry Whittaker.

Redwood Emplre lloo-Ifoo CIub 65 Election-nite dinner, Green

Infenal Emplre Hoo-Ifoo Club 117 dinner meeting and Ooncatenation, Jan. 13.

Oakland IIoo-IIoo Club 39 dinner meeting, 6:29 p.m., Claremont hotel, Berkeley, Jan. 16.

Sacra,rnento Hoo-Ifoo Club 109 dinner meeting, Sherwood Room, Robin Hood Caterers, ilan. I-8.

Black Bart Hoo-Hoo Club 181 dinner meeting, Jan. 18. I)ubs, Ltd., monthly tournament, Jan. 20.

San Dlego IIoo-Hoo Club 3 annual Winter Dinner-Dance, Casper's, El Cajon, Jan. 21.

Southweetern Lumbormen's Assn. annual convention, Muehlebach hotel and Municipal auditorium, Kansas City, Mo., Ja,n. p2-25. Exhibits.

San Fra,ncisco Ifoo-Iloo Club g dinner meeting, 6:29 p.m., Leopard ca^fe, Jan. 24.

Shasta-Cascade Hoo-IIoo Club 133 dinner meeting, Riverview Golf & Country Club, Redding, Jan. 26.

Sodwood Regton Conserva,tlon Councll an:nual meeting, Eureka Inn, Eureka, Calif., itran. 27.

National Woodon Pallot Mfgrs. Assn. semi-annual meeting, Wigwem hotel, Litchfield Park, Ariz., itra.n. 29-31.

Natl. Assn. of Home Bullders 17th annual Convention-Exposition, including "How-to-Do-ft" Carnival, speakers and entertainment, new lakefront Convention-Exposition Hall, Chicago, Jan. Zg-Feb. 2. (Paul S. Van Auken, Natl. Assn. of Home Builders. 140 S. Dearborn St., Chicago 3, Ill.)

Don Ward of Ward's Lumber Co., Orland, Calif., won the port- alle Zenith TV set given away by The Celotex Corporation ariring the recent NRLDA Exposition in San Francisco. In the photo above, Winfield B. Oldham of Dallas, Texas, newly elected presi- dent of the National Dealers association, draws the winning ticket, assisted by the Celotex general salesmanager, E. E. Dierking, and "Miss- Strata," representing Strata Hush-Tbne ceiling tile reienily introduced by the firm.

The pictorial reporting'of the big Exposition will be concluded in the next issue, January 15, with an amount of coverage more than equal to the seven full pages beginning on the next page