The California Lumber Merchant - January 1960

Pleqse Address cll News Gd Briless Conespondeace to tbe Ofiice ol Publicctiou The Cclilonic Lumber Merchot Room 5(B 108 West 6tb St, Loa Augeles 14, Cclil

ROY GUIVEB

Assistcnt Ediior

THE CALIFORI\IA LIJMBER MERCHAI\T

Jack Dionne, Publisher

Incorporcled under the lqws ol Cclilornic Publighed the lst crnd l5th ol ecch month ctt Rooms 508-9-10, 108 Wesr Sixth Street, Los Angeles 14, Cclil; Phone: MAdison 2-4565 SECOND-CLAfiS

Single Gopies, 25 cents; LOS ANGELES 14, CALIF. o Vol. 3g, No. 13

PerYear, $3; Iwo Years, $5

IALENI]AR t]F IOMING EVENTS

A Prayer for the Neut Year

Western Wood-Preserving Association cisco, Jan. 12-13.

Los Angeles Hoo-Hoo Club 2 annual Country Club (South Whittier), Jan. National Assn. of Home Builders 15t11

annual mecting, San FranDinner-Dance, Candlewood 15.

anuual Cortverrtiotr-Exposi-

- and they shall beat their swords into plowshares, and their spears into pruning hooksnation shall not ' tion. Hilton hotel, Chicago, lan' 18-22.

San Diego Hoo-Hoo Club 3 annual Dinner-Dance, Casper's Ranch, Jan.72.

Santa Clara Valley Hoo-Hoo Club 170 Wood Promotion panel rvith county officials, inspectors and architects, 6:30 p.m., Chez Yvotrne, Mountain View, Jan. 14.

Dubs, Ltd., monthly tournament, Menlo Country Club, Hank Needham, host; Jan. 15.

Oakland Hoo-Hoo Club 39 evening meeting, Claremotrt hotel, Berkeley, Jin.r Hendrick, chairman; Jan. 18.

Black Bart Hoo-Hoo Club 181 evening meeting, lan' 20'

Sacramento Hoo-Hoo Club 109 evening meeting, Sherwootl Room; Wendling-Nathan Co., hosts; LeRoy Miller, entertainment; Jan.2O, Lumber Merchants Assn. of Northern California Board of Directors meeting, 9:00 a.m. to 5:00 p.m., Sheraton-Palace hotel, San Francisco, lan,22.

San Francisco Hoo-Hoo Club 9 the Role of Hoo-Hoo in Wood serrted by Al tsell; Jan,26.

business meeting, Leopard cafe; Promotiou, ltlan of actiott pre-

Imported Hardwood Plywood Assn. meurbership cotrvention, Wells lrotel, Palm Springs, lan.27-29.

Redwood Region Conservation Council aunual rneeting, Eureka Inn, Eureka, lan. 29.

Intermountain and Mountain States Assns. (432 So. Main St., Salt Lake City, Utah) joint convention, Shirlev-Savoy hotel, Denver, Colo., Feb. 9-12. (Exhibits.)

Lumber Merchants Assn" of Northern California Clinic on Component Construction, Rickey's Studio Inn, Palo Alto, Feb' 16-17 (Members only).

Vl/estern Retail Lumbermen's Assn. (333 First West, Seattle 99, Wash.) annuai convention, Davenport hotel, Spokane, Wash., Feb. 16-18. (Exhibits.)

Oakland Hoo-Hoo Club 39 birthday party, Feb. 19.

J, JLu Jonn

Events.----.. I Fun-Facts-Filosophy Personals ...-......--- 16 Want Ads.-.--Vagabond Editorials...-.--..-........ l8 My Favorite Story......-...--..-...-...

25 Years Ago.....----.--.-..........---.-. 20 ADVERTISERS' INDEX-.........

Obituary

5l The Buyer's Guide-----.-.-.--..--.-..

SCRLA Dealers Tell Their Experiences at National Exposition........-. Almost 25,000 Attend Dealers' 6th Annual Exposition in Cleveland.... Los Angeles floo-Hoo Host S50 at Christmas Party for Boys' Home,--, Important Uses Being Found for "Worthless" Lodgepole Pine......--.... Lower Insurance Rates Now for Fire-retardant Lumber.-...--..-

Development Loans Now Possible Under Housins Act of 1959........--.. "Herbeit Hoover on Charity"An Editorial.--I.- ........---

Industry Votes to Bolster National Wood-promotion program

Huge Remodeling Market Seen Maintaining Dealer Sales Peaks--,.------ Ne* Year Will Usher in "Golden 60s" for Lumber. bv N.L.M.A......Redwood lndustry Looks Into Crystal Ball With ionftdence.......----...

Particle-board lndustry Showing Phenomenal Growth.--..------

AII Framing Lumber Used in L. A. Must Be Grade-stamped Now......

C. Ganahl Lumber Co. Ends 75 Years in Downtown L. A................-

lift up sword against nation, neither shall they learn war any more.

ISAIAH,

CHAPTER 2, VERSE 4

SCRLA Deolers Tell Experiences of Exposition

(Full Pictorial and Convention Coverage of the N.R.L.D.A. Exposition Starts on Page 4)

Active and Associate members of the Southern California Itetail Lurnber Assn. gathered in tl-re Biltmore l.r<-rtel, Los Angeles, at noon, December 8, to hear reports on the 6th alnual NRLDA Building Proclucts Exposition held in Clevelarrd, Ohio, November 14-17, from SCRI-A members 'lvho attended this "bang-up" event. Also at the meeting were three members of the Masonite Corporation to present "Selling the Whole Package," which was illustrated in color and enthusiastically receivecl by wholesalers and retailers alike. The color slides graphically explain the four salient principles of selling and is well worth taking the time to see.

Presider.rt Gilmore Ward called the meeting to order, following luncheon, by calling on tl-re La Habra retail lumber clealer, Arthur Dickenson, who gave a short resume' of l-ris experiences back in the colcl weather in Cleveland. He declared he was most impressed by the huge exhibit area and the many new products beirrg offered to dealers throughout the country.

"They were telling us the truth about rn'hat rve woulcl be selling in 1960 because our firm has already stockecl several of the items we saw in Cleveland," Dickenson saicl. He also menti.oned l-row well the convention was organizecl, selling methocls that rvere explair-red. He cleclarecl he u'as applying many of the ideas, along with products, to his own business.

Guy Barnett, Rossman Mill ct Lun.rber Company sales executive, was not only also impressecl with the exhibits but also with a 33-acre lumber yard he visited in Cleveland, all under cover. This outfit stockecl everything from furuiture

and carpeting to all items of building materials, lumber and allied products. It was l.ris opinion such an operatiou would not be profitable in Soutl.rern California.

"l just woulcln't tracle our way of doing business for theirs," said Mr. Barnett.

The attendance also startled Guy as there were almost 25,000 lumber and builcling people on hand for the conclave, with 10,993 officially registered. "Boy ! to me, tl-rat is what you would call a most successful turr-out," he declared.

T<-rm Fox, president of John W. Fisher Lumber Company, Santa Monica, made the closing remarks. "There is an awful lot of meat in a National convention," cleclared Tom.

The "perennial delegate," as Prexy Ward called hirn, declared l.re has llever seen anything as fantastic as the latest NITLDA convention. "You increase your knowledge and profits through learning," declared Tom, "ancl that is what the alert man receives-all education," he continued. Tom infonnecl those present of the lumber ancl building materials dealers from Europe, South America, Canacla ancl the l.last Indies who helpecl su'ell the attenclance. He also reacl the wire receivecl at the convention from President Ike wishing the dealers well.

Tom then said all people plugging the 1960 convention

"This area is Number 2 in (Continued on

ltl the

this inclrrstry sl-rould start San Francisco. nation in clealer sales. We Page 53)

[eft: C. Gilmore WARD, president, ond Orrie W. HAMILTON, executive vice - presidentSouthern Colifornio Retoil Lumber Associotion, Los Angeles.

Right: Tom FOX ond Bob SIEVERS, executives, John W. Fisher Lumber Co., Sonlo Monico.

Left: Guy BARNETT ond Frode KILSTOFTE. Rpssmon Mill & Lumber Co.. Wilmingion.

Right: Joseph WIEK, Williom JENRICH ond Henry A. KINDNESS -The Mosonite Corp,

[eft: Wolter F. TAYI,OR, Wolt Toylor lumber Co., Anoheim; A. L. DICKENSON, Dickenson Lumber Co., Lo Hobro.

Right: Orrie Homilton thonks Henry Kindness for exhibiting the excelleni Mosonile slide-film presentolion to his Southern Colifornio deolers ot Biltmore meeting.

TUIABER SUPPORTS US ALL . . .

Modern heovy limber construction needs o selling iob by lumbermen.

The price of lumber hos gone down drosticolly ond compeiitive moteriols hove been rising.

The dollor-qnd-cents cosl of on industriol-type building is now sirongly in fovor of wood.

Heovy glued lominoted iimbers, os produced by the Ed Fountoin Lumber Co, ot Los Angeles, hove mode il procticol for the lumbermen to moYe octively inio fhe sole of lhe moleriols for indusfriol buildings.

ln oddition to being cheopermodern heovy timber construction hos proved itself to be superior to competifive mqleriols in neorly every ilem of considerotion.

srRo llG

Lam-Loc Timbers are straight, glued, laminated members made to order in any size and length.They never warp, twist orcrack.

stay p e r m an ently be autifu I For heaay loads. ..

Quotations: Phone, urite, or uire-

ED FOUNTAIN TUAABER CO.

long spans functional beauty specify Lam-LocTimbers.

Almost 25,OOO Attend Lumber Deolers'Show in Clevelqnd; See New Products, Get New Soles ldeos

A record 24,893 total attendance, branding the 6th Annual NRLDA Building Products Exposition held in Cleveland, November 14-17, as the largest such event ever staged by and for the nation's retail lumber and building material merchants, has been announced by Exposition General Chairman Oertell Collins of Forest City Lumber Company, Savannah, Georgia. Heaviest attendance was recorded on the second day, Sunday, November 15, when 7,659 visitors thronged NRLDA's four exhibit halls in Cleveland Public Auditorium.

During the four-day program of exhibits, demonstrations, and management meetings, a coast-to-coast representation was registered from throughout the United States as well

Socol Deolers ot Exposition

The Southern California dealer members of the Southern California Retail Lumber Assn. attending the Exposition in Cleveland included:

Thomas J. Fox and wife, John W. Fisher Lumber Co., Santa Monica; Guy Barnett, Rossman Mill & Lumber Co., Ltd., Long Beach; Arthur L. Dickenson and wife, Dickenson Lumber Co., La Habra; Frode B. Kilstofte, Rossman Mill & Lumber Co.. Ltd.. Wilmington; Walter F. Taylor and wife, Walt Taylor Lumber Co., Anaheim; Bud P. Walling and wife, John W. Fisher Lumber Co., Santa Monica; Horace E. Wolfe, Marquart-Wolfe Lumber Co., Los Angeles; Mr. Wuori and Orrie W. Hamilton and wife. SCRLA. Los Angeles.

1959 NRLDA Exposition, swept the full length of the hall setting a vibrant theme for the entire show. Thousands o{ interested, inquisitive dealers were attracted each day to the Exposition's five action demonstrations.

Component ffouses Are Star Features

as from such farawav ooints as British West Nicaragua, France, Britis^h Columbia and Bermuda. than 135 visitors were registered from Canada alone,

Indies, More representing eight Canadian provinces. rng Lanadlan provrnces.

Displayed for dealers' first-hand consideration were more than ten thousand of the industry's newest products, services, and equipment-many of them in firsttime showings. The 252 exhibitors participating scored another high point for the lumber dealers' 1959 show, marking a 2lo/o increase over the previous high of 208 suppliers who exhibited in the 1958 NRLDA Exposition in Chicago.

Spectacular and colorful displays ran the gamut of the builcling materials field-f rom nuts-ancl-bolts to cement mixers; from full-scale houses to swimming pools. The ultra-modern Avenue of New Dimensions in Selling, with 23 "sky's tl-re limit" displays designed especially for tl-re

"Glamor" feature among action programs was the lifesize, three-bedroom contemporary model house built on the doorstep of Cleveland Public Auditorium. Spokesmen for Parents' Magazine and Lumber Dealers Research Council, joint sponsors of the feature, stated that more than 12,000 persons toured the house during the four days. Because of the unusual public interest created by the rapid Lu-Re-Co component construction and the attendant publicity in local newspapers, the public was permitted to tour the house on the final day of the show.

With more than 30 dealers already signed to participate, the house will be duplicated in as many as 50 com-

Lumberdeqler Stonley Reed(rightl, lAorcco, Po.. tries his hod ql ossmbling q miniqlure Weldwood Poneling Deportmenl c USP'g Russ Lulz lendc q h@d df the Expositiff dirploy

munities from coast to coast by June 1960, when it will be featured editorially in Parents' Magazine. Tying together a nation-wide "open house" celebration, the promotion is scheduled to take advantage of the spring and summer home buying seasons.

Inside the exhibit hall, an entirely separate component construction demonstration took place each day. Built by Heritage Homes, another 3-bedroom house was completely enclosed and covered within eight working hours. Two complete houses were built, each within a single working day, and left standing the following day for dealer viewing.

"Brain Sessions," conducted each afternoon in connection with the "House-A-Day" demonstration, were designed originally as small information discussions but quickly turned into standing-room-only programs as many dealers returned a second and third time for more information.

WHO'S l lNDlNG IHE STORE?-NIIDA Prerident-ele<t Pol V. DeVilte (qt leftl <horrered q bur to loke the enfire stoft of hir Conton, Ohio, yord (3I employe:l on on oll-doy Expoiition ex.u6ion.

Moderated by William Cumming, Manager of Inde-

ARTESIA SCORES ANOTHER

With DUKE SNIDER O " '

Combining "TOPS" in Sports ond "TOPS" in Enterloinmenl, beoutiful ADCO Fold-Awoy Doors were selectcd by Duke Snider, stqr of the Los Angeles Dodgers-ond by Bing Crosby, slor of the enterloinmenl world' Duke wonted THE BEST for his Follbrook, Colifornio, home ' ond Bing selected THE FINEST for his Polm Springs hociendo in the desert spo. For EVERY room in their homes they chose ADCO Fold-Awoy Doors for BeoutyConvenienceond Utilily.

ln ony modern home, ADCO Fold-Awoy units ploy o lruly imporiont role. They odd disrinctive chorm to ony decor ond ore the uhimote in comfortoble living, YOUR customers, foo, deserve lhe finest . beoutiful ADCO Fold-Awoy

Doors belong in fieir homes os well, Avoiloble in oll lmported ond domestic speciesoll sizes, including Louver.

pendent Lumber Company, Cleveland, the discussions rial dealer's handling problems, presenting its first com- pointed out that financing, promotion and sales assist- plglgly coordinated lfraierials Handling Pro"gram. a-nce-fg|_gomponent lroyse-s are co-mparatively easy for Wiih diagrams on which to trace thEpattErn of materials th.e-building material dealer to obtain by -cooperating movement Trom unloading to delivery,'through yard han- with local real estate firms to secure lanil-for buildinf dling and order assemblyiand on to tinloadinf atitre lob- sites, and working the construction out of his regulai clealirs watching the deinonstrations were abi-e to chait the rnventory. ^ individual cost of each operation and the total cost of eachChairman George Ballinger, president of Independent movement. Minutes, eve-n seconds, were accounted for in Lumrr,er Uompany, commented that dealer q.uestions re- careful calculations of complete handling costs which cov- vealed a keen interest in -co.mponent con_structlon as a key ered operation and depreciition of equiiment, laborer ald to increasing the size of their package sales and as a means clriveriime, and the cost of storage.p'u.i."q.rir"d. ot hold.lng or re_capturing their markets. The latter was par- Afternoon u'orkshop sessions coordinated, explained, and ticularly true, Ballinger observe.d, among small .dealers on expanded the data developed during the morn^ing demonthe perimeter of large metropolitan areas wheie national strations. prefabricators are making_inroads on the dealer's traditional Following the Exposition Materials Handling theme, Tiddle-clTs housi-ng market.

"More ProEt Througir Cost Control," dealers weie shown

Dealers "Go to School" in M-H Sessions how to progress in- their materials handling proficiency through costing various phases of their operations and establishing standards for materials movement. They were also shown how to determine what mechanical equipment is needed or not needed and set up the most efficient systems for better cost control to suii their individual needs.

Two Merchandising Programs Offered

Two separate merchandising features were offered dealers attending NRLDA's Cleveland show: one, a home modernization package selling center; the other, a study and consultation center for dealer store and yard planning.

The Exposition's store and yard planning ienter was cleveloped and directed by Chicago architeit James N. Lindenberger. Well over 400 dealers per day visited the center to take advantage of the free study and consultation services which the Exposition provided through the Linden- berger organization.

Climaxing four days of intense activity at the NRLDA Exposition hall, the final hour of the show saw the awarding of a complete, full-scale, deluxe Esther Witliams Swimming Pool which had been displayed throughout the Exposition, as a dealer attendance prize. Winner of the pool was lumber dealer Fred Behnke of Paramus Building Sup- ply, Paramus, New Jersey.

Evidence of unusual public interest in the Expositjon as a "closed" trade show came on the final day when Exposition Director Martin Dwyer received a frantic call from^ a local editor who had been'besieged with inquiries as to whether

NRIDA District 7 (Colifornio) representoliyes held on oreo meeting prior to the NRIDA Directors meeting in Clevelond. Around toble (1. to r.): Jock.pomeroy, [MA, Son Froncisco; Fronk Heord, Woodlond; Thomos J. Fox, Sonlo Monico; J. H, Kirk, Sonfo Morio; NRIDA Fresident Herbert W. Blockstock, Seoftle; Orrie W. Homilton; SCRIA, los Angeles, ond Homilton Knoft, Fresno

crowd-puller with as many as 1400 persons in attendance at a single demonstration. Dealers attending the 1959 M-H program literally went "back to school" as the NRLDA show took an entirely new approach to the building mate-

Materials Handling demonstrations were another top

r=ffiliffiNi\g

During the rainy months all types of Calaveras Cement again will be shipped in special waterproof bags at the customer's request. If winter moisture presents problems for you, be sure to specify cement in Calaveras waterproof winter bags. Their added protection is available at no extra cost.

the public could attend. To relieve pressure on his switchboard, the editor requested permission to announce that NRLDA would hold the.Exposition open an additional day for public a-dmission with the newspaper underwriting thl cost. The offer, of course, was declined.

SAN FRANCISCO IN 1960

Before the doors were closed on the 1959 show, plans were already well advanced for the 7th annual NRLDA Building Products Exposition. Scheduled for November 13-76, 1960, it will be held in the newly comoleted Brooks Hall annex to the San Francisco Civic Auditoiium and will be the first national trade show in the building industry ever staged in any western city.

A_n I'-xposition spokesman revealed that a survey made during the Cleveland show indicates interest in the San Francisco Exposition is running even higher than NRLDA officials originally anticipaled. planJ for the 1960 NRLDA Exposition' are to be announced shortly after the first ofthis year.

NoGol Deqlers ot Exposition

The Northern California dealer members of the Lumber Merchants Association attending the Exposi- tion in Cleveland included:

_ Ho_m9r M. Hayward, Homer T. Hayward Lumber Co., Salinas iJact Russell, Homer T. Hayward Lumber Co., Pacific Grove; Louis Silvera and wife, Silvera Lumber Co., Antioch; Ken O'Neill, O'Neill & Ellis. Campbell ; Wendell Scott, },Ierner's and Progress Lumber companies; Ernie Stratton, Sequoia Luirber Co., Visalia^; Joe Kirk, Kirk Lumber & Building Mate- rials Co., Santa Maria; Hamilton Knott, Yosemite Lumber Co., Fresno; Frank Heard, I\4otroni-Heard T,umber Co., Woodland; Jack Pomeroy, Lumber Merchants Assn., San Francisco, and Bernie Barber, Bernie Barber & Associates. Fresno.

revealed in the "Mr. Dealer-Look in the Mirror" program which_-played to a standing-room-only audience bf irore than 500. Amusing cartoon slides and iape recordings softened the "horrible examples" which came out of Jrecent nation-wide shopping survey conducted by Look Magazine especially for this.program. Cardinal sini of salesminship by dealers, as well as employes, were laid bare in actujl cases of indifference, rudeness, disorderly housekeeping, and even "purchase resistance." Chairman'Carolyn Nittl6ton of Covington, Va., urged dealers to re-examille their own customer relations as an immediate and simple means to increase sales, and emphasized the grorving importance of the woman customer in this industrvl

Management Meetings Drew Serious Dealer Audiences

Attentive dealer audiences heard authorities within and outside the building materials industry address ten major business management sessions of the recent NRLDA Buiiding Products Exposition in Cleveland. Emphasis in almost every program was placed on various ways in which the dealer can increase his sales.

Discussing "Dealer Building and Land Control," an alldealer panel representing widely scattered geographical areas, pointed out many important factors the dealer should investigate before purchasing land for development. The session was under the chairmanship of Harry Balcom of Bossier City, Louisiana. Marie Bennett, former executive secretary of the Florida Lumber and Millwork Association, was program manager, Object lessons in how NOT to handle customers were

The program has been scheduled for at least half of the federated association conventions during the next few months. The session rvas under the management of Robert A. Jones, executive vice-president of the Middle Atlantic Lumbermen's Association.

"Sales Promotions That Sell Like 60 !" was chairmanned by St. Paul Dealer George S. Withy and documented five highly successful dealer promotion programs. Edwin W. Elmer, executive secretary of Midwest Lumber Dealers Assn., served as program manager.

That kitchen and home modernization sales can be big

Norlhern Cqliforniq deolerc Jock Rurell of the Hoywcd Yord qt Ptriflc Grove sd Homsr rri. Hqnrord (both on leftl rtrike qn Etposition pore with Union Lmber Cmpony,: Jim Rmrey of Pork Ridge, lll. (formerly of Clreim Lumber, 5o Jo:el od Fresno,: bernie Bolber (bofh on rightl-. The 9ol? Thot is Mrs. Americq of 1959 herelf<d now you know why it poys to ottend the qnncql Exposirioni.

Left fo right: Jme5 Brehony of Look Itlogozine; Robert A. Jones, execulive ofticer o lhe Middle Atltrtic Lmbemen'r Assn.; lAis: Ccolyn Nettleton, od Doler C. Albert Stephon of Philodelphio

business for the lumber dealer was brought out in a session L..!qd by James H. Wiseman of Searcy, Arkansas. Horace G. Pierce, managing director of Northeastern Retail Lumbermen's Association, developed and managed the program.

Led by Traverse City, Mich., Dealer Roblrt Dean, manufacturer and dealer spokesmen hit the need for thoroughly sales-conscious dealer organizations and for the necessary tryrining to produce theri in a prevue of NRLDA's neri, 'Salesmak_er, Part II" produced-for the retail industry by Masonite Corp. Donald J. Moe, secretary-manager of Michigan Retail T,umber Dealers Assn., was prog'ram manager.

-Labor Relations problems were discussed from the"point of view of the unorganized dealer as well as those operiting under union contracts in a program headed by LaSalle, Ill. Dealer Clarence Elliott. Edmund Vos, another Illinois dealer, described union tactics in his area and stated that if current labor reform laws had been in effect several years ago his employes would not have been forced into union

Merchandising of Lu-Re-Co component construction was also discussed in a major "brunch"-session, with Robert V. Blackstock of Seattle, Washington, as Chairman.

Another highlight of the 1959 NRLDA Exposition prog_ram was a humorous "Senate Investigation" headed by William Foley of South Bend, Ind., as "Senator-Chairmad, conducting a mock probe into the industry's distribution and marketing practices. The dramatization was written and. produc"4 by Robert L. Craft, executive secretary of Indiana Lumber and Builders Supply Association

With the well-wishes of President Eisenhower setting the backgrorrnd for a successful annual meeting, the National Retail Lumber Dealers Association's Board of Directors took actions which were called a "milestone in the association's growth." The meeting was held in Cleveland, November 11-13, prior to the Exposition.

that a well-planned employee-relations program is their best defense against union aggression. OncJ faced with the threat of unionization, the dealer should plan and conduct his counter-campaign under legal guidance, Mahin cau-

ofrered"to clealers on request.

F. Sembell, secretary-treasurer of Illinois Lumber

membership against their wishes. C. Boyd Mahin, promi- nent Chicago labor-manasement attornew adwised ,ior1"r. Chicago r-management attorney, advised dealers and Material Dealers Assn., managed the session.

"Credit-Capital at Work for You and Your C You Customers"

covered dealeri' short-term credit problems with discussions on credit and collections, Revolving credit, FHA Title One, and open-end mortgages.

One of the most slgnificant revelations of this session w-as. the increasingly popular policy among dealers of adding a /r% to lfuo/o service charge each month on accounts receivable over 60 days old. More important than the income from service tharges, it was fointed out, is the fact that the customer raiely permits-his account to become overdue when he knowJ such a charge will be added.

Chairmanned by Frank W. Kellam of Princess Anne, Va., the-program was developed and managed by Harris Mitchell, secretary-managei of Virginia Building Materials Association. -

. Long-term_TgrJgage problems were handled in a program fea$9{ by--N_RI-DA's newly elected second vice-president for 1960, W. L. Johnson of Boise, Idaho.

Dealel speakers on "Financing-Where to Get It-How to ]Jse It" analyzed effective ways of handling trade in

Herbert W. Blackstock, Seattle, NRLDA president, said the decision of the board of directors to expand the association's financial base and to approve a 1960 budget pro- viding for broader dealer-aid prbgrams would "-alrk i960 as the year the National moved into high gear."

After opening the Board meeting, Mr. Blackstock read the following telegram from the President of the United 5tates :

It is a pleasure to send greetings to those attending the annual convention of the National Retail Lumber Dealers Association. The members of this Association perform a constructive role in providing better housing for our people. Their part in the home impro=vement progrim is a triLute to American Enterprise and Industry.

Best wishes for a fine Convention,

paul DeVille Elected president

Dwight D' Eisenhower'

deals and financi

ion. Program man- ano nnanclng component constructron. program man_ ager was Gene Ebersole, executive vice-presidenl of Lumbermen's Association of Texas.

THE NEW 1959.60 OFFICERS OF THE N.R.L.D.A. are (seated, Ieft to right): W. B. Oldham, Dallas, Texas, lst vice-president; PauI V. DeVille, Canton, Ohio, president; William L, Johnson, Boise, Idaho, 2nd vice- president. (Standing, l. to r.): Edward H. Libbey, Washington, D.C., re-elected secretary; H. R. Northui, Washington, D.C., re-elected executive vice-president, and John W. Dain, Mahopac, N. Y.. treasurer. The dealers were elected to their high office last month at the directors' meetings part of the giant Exposition in Cleveland, Nov. 1417.

Julian H. Zimmerman, commissioner of the Federal Housing Authority, who spoke to the Board on Friday, November 13. predicted tremendous expansion of the Ameiican economy during the next 40 yeari, and estimated that there would be 115 million dwelling units, being built at the rate of 2% tp 2l mlllion annually, in the Unitid States by the year 2,000.

However, he frankly told the retail lumber industry that their share of the market for the building materiil in these houses was by no means assured and that the future of lumber in home building depends on how well

(Continued on Page 52)

of-hiJtalk *ere

Edy_iq

Tom Fox ond Bud Wolling snowbqlled o Clevelond reioil yord

35O Los Angeles Hoo-Hoo, Wives ond Guests See Spectoculor Entertoinment of Ghristmos Porty for the Boys' Home Kids

More than 350 lumber "Jacks and Jills" turned out on the evening of December 11 for the annual Christmas Jubilee sponsored by Los Angeles Hoo-Hoo Club 2 members, HooHoo-Ettesi and Southland wholesalers and retailers to helo entertain the young men of LeRoy Boys' Home and introduce them to Santa Claus and the soirit of Yuletide.

When Chairman Tom Burden said the festivities would start at 6:29 p.m., he really meant it, and dinner was served promptly at 7 :29 to clear the way for the truly spectacular program which took until l1:00 p.m. to complete.

Each table was honored by the presence of two or three boys who were the "special guests" of the evening and who were treated to a Biltmore dinner, presented with various Christmas gifts, and entertained by a complete vaudeville show, which included Dorothy Murray, accordionist; Art

LaRue, Santa Claus; Dell O'Dell, popular television magician; Charles Carrier with his novelty European juggling act; Russ Clark and his outstanding puppets ; Jaqualine Hurley, acrobatic dancer; Wally Blair the clown, Dusty Dryer and Gil Baumgart and their orchestra.

There was a genuine atmosphere of "Peace on Earth, Goodwill Toward Men" on this auspicious occasion, when the 7l underprivileged boys were presented their gifts by Santa Claus, Snark Harold Cole, Chairman Tom Burden and Chuck Lember. Each youth was the recipient of a big box, gift wrapped by the Hoo-Hoo-E,ttes, which contained an assortment of several sport shirts, socks, slacks and other

Leff lo rightt Snqk Horold Cole, Wholerolcr Horq(e Wolfe, Choimo Tm Burden

Chuck Lmber horted q little boy lhere, too.

Thol'r q mighty hoppy-lookin' bun<h of boyr greeling d old friend there

hoppy

ol lloyd Webb's tobl+o:

Roy stqnton.5r. wor o Chorlie Pierce in front.

Iilr. qnd Mrr. Dee Essley, were pleced os punch.

Mr. ond llrr. Horuey Supreme Cuslocqtion.

Thcre wor o lot of fs ot mmenl, lhey tqid.

WqlterGow

Koll <onducted The kidr enioyed lhemselvet they did everywhere.

lf you dd't think thol'! counting the 350 guesrs. q <rowded rom_iurt

perfe(l

Here's lfu. Wolfe, lou Weidner, George Murtqy, rrlillie lAoy, KenConwqy.

Dq Fod kept the kidr hoppy ol Conpdy toblG.

the Bill Smirh tqblHot o dull Clough, Anne the Fern lrucking

personal items. They also received various games so they could have fun wl-ren they returned to the home.

X{uch credit is due Margaret Glaclisl-r, presiclent of HooHoo-E,tte Club No. 1, and Vice-President Violet Neal, who was chairman of the committee that personally selected and gift-wrapped all of the packages foi the boys. Without the support of these fine ladies of Hoo-Ifoo, it is tl.re concensus of opinion that these parties for the boys lvould be very drab indeed.

The two number-one "Gals" were ably assisted by Nlarv Sheldon, co-chairman, Vi Richards, Peggy Mottola, Marie Jolly, Doris Hurja, Anne Murray, IVIildred Abbott, Vera Prince and Jeanne Serviss.

It requires the cooperation of all concerned to make these annual Christmas events successful. Harold Cole, Snark of Los Angeles Club 2, thanked them-as he said, "from the bottom of my heart."

Sonto found o willing (ond very copoble) helper in L.A. Deoler lorry Weilond congratulated because, without money-where are you? Mr. & Mrs. G. Walter Gow, pioneer lumber folks, were special guests of Chairman E,ssley.

Vice-President Chuck Lember selected about 20 door prizes for the lucky ladies. All were practical and useful gifts. The number-one was a luxury electric can opener, but there were many others of equal value.

When the clock struck eleven it was time for Cinderella (in the person of Mrs. Norton from the home) to load up her big chariot and head for Glendora with her sleepy charges.

Prexy Harold Cole thanked everybody for their attendance, for their financial support and, above all, for making the 1959 annual Christmas Jubilee such an outstanding success. He paid tribute to his committee that helped make this one of the leading events in all Hoo-Hoo.

He personally thanked his close assistants John Osgood, Bill Smith, Chuck Lember, Tom Burden, Freeman Campbell, Rex Wells and past Snark Don Braley for their untiring work "far beyond the call of duty." He paid special tribute to LeRoy Haynes, master of the Boys' Home, and thanked him for bringing the youngsters to the Biltmore.

"I want you to know that our big family at LeRoy Boys' Home extends our sincere thanks and appreciation for these frne and useful gifts, and for the spirit of your wonderful {riendship and support-not only this year-but for tl.re many years we have worked closely together. Hoo-Hoo Club 2 members have been kind to us, for which we are eternally grateful," said Mr. Haynes, chief executive of t1-re lIome.

A party of this magnitude requires cor.rsiderable moola in order to get it oft- the ground. More tl-ran 75 lumber firms and individual donors contributed almost three-thousand dollars to this worthy enterprise.

However, the committee which worked on finances included Dee Essley, chairman; Bob Osgood, Ed Bauer, George Clough and Don Braley. These geirtlemen are to be

Special attention was called to the next big Hoo-Hoo party. It will again be Ladies' Nite at Candle.ivood Country Club on the evening of January 15. A11 lumbermen, their lvives, families and frier-rds are urged to attend this annual dinner-dance. Bring a friend arrd iome on orlt for the fun. The Los Angeles Hoo-Hoo-Ettes l-rave been selected to co-

(Continued on Page 56)

Choirmon Tom Burden qnd three of the Hoo-HoGEtle3: Peggy ttloftolq, Mqrgorel Glqdish qnd Violet Neql

Top: lhe Rex Orford cople,

Lower: The Do Doyens, Al Shively:.

lArs. Cole, Mru. ond Red Johnton. Hok Gorniobrt qnd wife. FronkHosy qnd the missus, Kuil Gelbord. rhe led Allens.

Frode B. Kilstofte (front ond center) broughf o Rossmon Mill & Lumber Co. crowd

Rolf (Olympic-site cabin for rent) Stolesen, Kay and the family spent the holidays in Squaw Valley polishing up their cabin in preparation for the Big Events next month.

Dick Lloyd'of the Ed Fountain Lumber Co., Los Angeles, attended the recent State Division of Architecture meetings as a representative for the Standards and Building Codes committees of the American Institute of Timber Construction, helping promote building codes that will recognize the full values of wood.

Double-barreled congratulations to Georgia- Pacific's Keith Harry and his wife Georgianne, who presented him with twin sons, double end-trimmed, waxed and stamped and "Kevin" at Marin General Hospital, Dec. 2. Keith's tally card now reads three boys, two girls.

Paul E. Kent, Hollywood wholesaler, and

Pnroono/o

his wife spent the holidays in Hawaii on their first vacation in four years. They decided on the Islands because of the balmy breezes and are enjoying it to the fullest.

Al Van Dusen, associated many years with Monarch Lumber in Oakland, and more recently with Carter Lumber Co., has joined the Reg Smith Lumber Co. in Oakland.

Dale Burns, who heads the Redding office of the Ed Fountain Lumber Co.. recentlv spent a week in the Los Angeles headquarters.

Ed LaFranchi has resigned from Clay Brown & Company, where he handled the Oakland office, to enter his own wholesale

business. He was succeeded Dec. 14 by Harry McCall in Oakland.

Roy Stanton, Jr., executive administrative officer of E. J. Stanton & Son, Los Angeles, spent the holidays in snow country around Chicago and the eastern seaboard.

Union Lumber Company's ambassador-atlarge, Jim Ramsey, now working out of the Park Ridge, Ill., office, and his bride Fran were recent holiday visitors back home to San Francisco.

Jim Linderman, Long Beach lumber wholesaler, and his family are on their annual holiday visit with relatives and friends in Dallas. Texas.

George Monnier of Reinhart Lumber & Planing is justly bustin' with pride over his daughter Michelle, who recently copped the Senior Ladies Central-Pacific Ice-Skating championship at Sutro's in San Francisco and is now going for the Pacific Coast championship at Squaw Valley, which is being run off Dec. 3l-Jan. 2.

Chris Miller, veteran southern California lumber salesman, is now making the calls for Oregon Lumber Sales in Los Angeles.

Raymond Nelsen is now actively managing the Hayward (Calif.) Mill & Lumber Co. following the untimely death of Nels E. Nelsen, Oct. 16. Mrs. Harriet Nelsen also remains active in the management of the long-established business.

Ralph Singer, general manager of Diamond W Supply Co., Los Angeles, made a pre-Christmas business safari to San Francisco and the Bay area.

Oakland Wholesaler Don Coveney is filling customers of California Lumber Sales with tales of his recent adventures abroad which included high spots in Ireland (Hic), France ("Monsieur, you wish to buy peectures?"), Italy (lots of Lollobrigidas there yet), etc. He planed Portland-way Dec. 7 for a 10-day mill trip through western and southern Oregon.

Bill Buettner, partner in Geo. J. Silbernagel Co., spent a recent week in the Portland-Eugene area calling on mill connections.

Rcndom length Pine Dinension (l/s" surfccing.)

Pine Shelving, clears cnd Knotty Pine pcnels.

7/4 Pine ond White Fir commons.

Rondom length White Fir Dimension.

tugcr Pine Selecis. Redwood.

You don't have problems like the gentlemen above when you purchase Black Diamond Pine and r7hite Fir Roof Decking. It's straight when it arrives and remains straight on the job.

Try a truck and trailer of our selected decking or top quality starter boards. \fe are also booking volume orders for green N7hite Fir I x 6 Sheeting. \frite us for the name of your nearest wholesaler.

BTACK DIAMOND LUMBER. CO.

TWX: 5C l12

Glqdstone l-6571

Wm. Wallace Mein, Jr. (left), president of the Calaveras Cement Company division of The Flintkote Company, discusses marketing plans with George J. Pecaro, Flintkote Company president, at a recent San Francisco meet. ing of Flintkote men. Following the September merger, Calaveras Iast month (CLM, fflfs) announced construction plans for a new $14,000,000 cem€nt plant at Redding.

For Belfer Service on the Pacific Coosl

Phone Your Neorest H&M Office Regionrrl

Jonuory Schedule of IMA "Know Your Producfs" Sqles Courses

The tl-rird in the series of "Know Your Products" sales courses sponsored by the Lumber Merchants Association of Northern California, to better acquaint yard personnel with the end-use applications and technical characteristics of the products he sells, will be launched in January.

Iixar-ninations will be an important part of each program and the results, if desired, will be made available to sponsoring ettrployers. Tl.re nominal cost of the program is $1.50 per e,m_p-loyee anci non-Association firms may also participate at $3.50 per en.rployee, the difference in cost to be applied toward Association membership.

The meetings will begin in the following cities, on the dates ir.rdicated, at 7 :00 p.m. and end at 9:30 p.m.:

San Jose, Jan. l2-Ltncoln High School, Salinas, Jan. l3-Hartnell Junior College, San Luis Obispo, Jan. 14-San Luis Obispo High School,

Bakersfield, Jar-r. 1S-Bakersfield College, Fresno, Jan. 19-Fresno llacienda, Moclesto, Jan. 19-Modesto Irrigation District l{eaclrlttarters, Stockton, Jar.r. 21-San Joaquin Industrial Assn. Headqtlarters, Sacranrerrto, Jan. 26-Sacramento Howe Ave. School, Cl.rico, Jan. 27-Oaks Hotel, and Santa Ilosa, Jan. 28-Santa Rosa Junior College.

NHIA Trqinees Exceed Limir

The 24th term of the National Hardwoocl Lumber Inspection Training School in Memphis, Tenuessee, opened in September with a full complement of 50 students. It was necessary to turn down 20 applications for the class but many of these will attend the session starting irr February. Members are urged to contact NHLA without delay if they rvish to sponsor students for the next class.

(Tell thern Aou sau it in The Californi.a Lumber Merchant)

"Remembering you at Christmas," Thus read your Christmas card. Remembering you was easy, Forgetting you came hard.

It seems so very long ago, The day you locked your heart; The universe has wheeled for me Since we have been apart.

Remembering me at Christmas? Of course I thank you, dear; But oh, my love!Remember? I remember all the year.

-E. L. Spaulding.

In 1798, Napoleon-seeking new worlds to conquer, sailed for Egypt and took with him many of the foremost engineers and scientists of that time. One night on ship deck these men got to discussing religion. Most of them were atheistic in their beliefs, and told why. They argued scientifically against the truths of God and the Bible. Napoleon only listened. Finally he rose to go to bed and, as he did so, pointed with his hand toward the canopy of the heavens, were billions of stars were shining, and remarked to his learned audience: "Very ingenious, Messieurs, but who made all that?"

The Marine danced with the good-looker at the USO. She remarked: "My husband is in the Navy in the western pacific." Said the Marine: "Ah ! Then your anchor's aweigh."

Famous sayings: Mark Twain was the author of the remark that "Difference of opinion is what makes horse races." Bob Fitzsimmons, weight 165, about to fight Ed Donkhurst, weight 300, for the heavyweight title, handed down the immortal remark that: "The bigger they are, the harder they fall." Napoleon said that "God seems to favor the army with the biggest cannon." Frank Leahy, when Notre Dame football coach, was reported as saying that ,,prayers work better when the players are big." Cromwell gave posterity something to remember when he told his army to ,,put your trust in God but keep your powder dry.', And W. C. Fields, comedian, left behind two pieces of advice that have been much quoted: "Never give a sucker an even break," and "Never smarten up a chump."

It has been well said that it is to those who will not be held down and cannot be restrained that the world owes all its forward forgings. Moses was of that type; so was Jesus, and Buddha, and Confucius, and Socrates, and Galileo, and Cromwell, and Roger Bacon, and Isaac Newton, and Voltaire, and George Washington, and Abe Lincoln, and Columbus-and a world of others.

BY JACK DIONNE

During slavery days the Supreme Court of the State of Vermont refused to surrender a fugitive slave "unless the master show a bill of sale from the Almighty." But long before that, when a lawyer declared that "slavery is a matter of contract," the great Frenchman, Voltaire, replied: "Show me the contract with the signature of the slave and I'll believe you." a{<*

During the closing days of the First World War, when the shades were slowly settling down over Germany, Von Hindenburg was pacing the floor, his face the picture of anxiety, when one of his aides said to him: "Don't worry so, General; is not God on our side?" And the big man answered: "But the Americans are on the British side.,'

Shakespeare had it "u Jvur ltn"l -rit"r, like a circus tent over a sardine can, but when it came to prohecy he was not so hot. Witness the fact that in "Antony and Cleopatra" he wrote: "The time of universal peace is near.', perhaps it depends on what he meant by "near."

John Ruskin, a great airr,olr, tilorougrrty diagnosed men of the Lincoln type when he said: "The first test of a truly great man is his humility. Really great men have a feeling that greatness is not in them, but through them.,' ***

Through the centuries there has come down to us a definition of the word "justice" that will always endure: ,,Justice is the perpetual purpose or will to render to every one that which is his." You can add a million well-chosen words to those and it is doubtful if you have thrown a bit more light on the subject. *

Thinking humans waste a fine weapon rrirhen they write poor letters. Heloise wrote to Abelard: ',What cannot letters inspire? They have souls; they can speak.', The letters that Paul wrote were the strongest pillars upon which the citadel of Christianity was builded. The letters that Luke wrote gave us the most beautiful pieces of literature ever printed, including the story of Christmas. Take pains with your letters; even the ordinary business letters.

Thinking men in *"""*n"r,f, "gl""a that since the beginning of religious thought in this world, men have always created their own particular gods in their own likenesses. The philosopher Spinoza, commenting on that fact, said that if a triangle were to describe God, it would describe Him as triangular, and that if a circle tried it, He would be described as circular. x. * *

And then there was the sign in the delicatessen store that read: "If you can't smell it, we haven't got it." ***

And the top sergeant said to the new rookie: ..Wipe that opinion off your face."

sK7 EXQUISITI ATRICAN V/OODS

Rno*t,X, it o SronV P"t*t...

OSTLING DOORS mean FINE woodma5fsrfully constructed into creative and functional designs for graceful, modern livingstrong sellers and good profit makers.

CUmberland 3-4276 o '-l,t^[H :l'fr""*ff*

TWENTY.FII'E VEARS AGCD TODAY

As Reported in The California Lumber Merchant, January l, 1955

Minimum prices under the Lumber and Timber Products Code were suspended immediately under orders of the National I ndustrial Recovery Board, Dec. 22. The order followed long agitation of the price question ald much dissension in the West Coast divisions. llowever, the Lumber and Allied Products Institute of Los Angeles rushed out a bulletin to its members on December 24 that the order does not apply to the Retail Lumber

Code Charles P. Henry returned to the Chas. R. McCormick Los Angeles office after a week's calls on the Arizona trade with L. R. Chadbourne of the Phoenix office . . El Monte Dealer E. P. Sappington returned from a trip "back home" to St. Louis, where he practiced medicine before starting the El Monte retail yard in 1904 . . Henry M. Hink, salesmanager of Dolbeer & Carson, San Francisco, returned from a southern California trip and re-

EngineeredKOPPERSBuilt

ported dealers more optimistic than for some time past . . . Manager Frank Tutt of the Jerome (Ariz.) Lumber Co. visited l-os Angeles on business and pleasure Union Lumber Co. Salesman Art Wahl is visiting his old home in Pennsylvania.

for OSTROM LUMBER COMPANY

at Marysville, California

L2,720 Square Feet of covered storageerected without one day of lost lumber production! When Ostrom Lumber Company, manufacturers of quality lumber, needed a building to house their new green chain and resaw, they selected Koppers Company to design and construct this 60 x 180 pole building with a connecting 32'xBU wing. Lift trucks operate with 18 feet clearance. Cost ran 30Vo less than a steel building.

KOPPERS POLE.TYPE BUILDINGS PROVIDE:

Maximum Space at Minimum Cost

Skilled, Engineered Construction

Backed by KOPPERS' National Reputation

Chairman Miland Grant and Conmitteemen Henry Hink, Earle Johnson, C. I. Gilbert, Joe Todd, G. F. Bonnington, Larue Woodson and Gordon Pierce distributed 400 kegs of groceries to the district needy on behalf of East Bay Hoo-Hoo Club 39, and broke their previous record bv 50 kegs L. A. Eieckstrom is now connected with MacDonald & Bergstrom in Los Angeles, calling on the retail trade. "Beck" was formerly with Patten-Blinn and has been in the wholesale lumber business in L. A. about 15 years . . . Wendell T. Robie of the Auburn (Calif .) Lumber Co. was elected first vice-president of the National Ski Assn. at tl-re annual meeting in Chicago, Dec. 2 Henry Laws, Santa Rosa lumberman, is on the Home Modernization Campaign committee there Legion Lumbermen's Post 403 entertainedl big crowd of.25O at the annual Hi-Jinks, Dec. 14, in the Hayward hotel, Los Angeles . Patten-Blinn transferred Manager F. W. Chase from the San Bernardino yard to L. A., with J. H. Newman going from Brea to succeed him, and A. W. Larson switching from Alhambra to Brea.

Attending the l27th birthday anniversary banquet of John Greenleaf Whittier commemorated by Whittier college at the Hotel Vista del Arroyo, Pasadena, Dec. 17. were Guy Tyler and wife, Barr Lumber Co., Whittier; Bill Dempwolf and wife, Johns-Manville Corp.; J. C. Stark and wife, Hammond Lumber Co., Pasadena; Robert Holden and wife, Soutl-rwestern Portland Cement Co., L. A.; Herman Rosenberg and wife, Hippolito Co., L. A.; Homer Anderson and wife, Soule Steel Co., L. A.; George Blauer, Blue Diamond Corp.; Arthur TwohY and daughter Beverly. Twohy Lumber Co., L. "A. ; George'Morris and wife. and Mr. and Mrs. Bishoff The new production quotas fixed bY the Lumber Code Authority for the first 0uarter of 1935 were less than the same 1934 quarter At a 3-day session ending Dec. 8 in Chicago, directors voted enthusiastically for immediate reconstitution o{ the Natl. Lumber Manufacturers Assn. as a federation of 14 regional associations.

Tl-re "10 Years Ago" column in this issue (-fan. l, 1925) reports that Bob Osgood was chairmau at the L. A.

a name IhaI has meanl

Sincere Service in lumber since I9I4

WEN D tI N G. NATHAN COTIIPANY

Wholesalers of West Coost Foresl Producls

2185

Hoo-Hoo meeting, Dec. 19, and read letters allegedly written by some of the boys to Santa Claus. Another 1925 item reoorts that the Hoo-Hoo Bulletin says Fbrt Worth, Texas, is going to

have a Hoo-Hoo club "because of the patriotic efforts of our old friend, Jack Dionne." And the Western Hardwood Lumber Co. won the pennant of the L. A. Lumber Baseball League. And

November Nonform Housing Stqrts Mointqin 1959 in lead Over'58

Nonfarm housing starts totaled 92,300 in November, according to preliminary estimates of the Bureau of the Census, U. S. Department of Commerce. The November 1959 starts for privately and publicly owned units were almost 16/o below November 1958.

The 90,700 privately owned dwelling units were 1l/o below October, a less than normal seasonal decrease. They represented a seasonally adjusted annual rate of 1,210,000,

the Auburn (Calif.) Lumber Co. was building a new warehouse 100-feet long for building materials. And the Ilansen Lumber Co. opened a new yard in Fontana.

up 3% from the estimated rate of 1,180,000 for October. When averaged for the first 11 months, the seasonally adiusted annual rate of orivate starts in 1959 amounted to i,343,000, compared wiih the much lower rate of 1,120,000 for the same 1958 period.

Mqrkee Joins Pqul Bunyon

Dick Markee, well-known former Sacramento lumberman and salesmanager of the old Bercut-Richards Lumber Co., has been named assistant salesmanager to A. L. Kerper of the Paul Bunyan Lumber Co.. Susanville, Calif.

FORMER,IY WORTHTESS LODGEPOIE FOR NEW JOHNS. MANVIIIE,

When the West Coast was selected bv Tohns-Manville as the location for its fourth insulating boaid plant, attention was focused on Lodgepole pine as the most likely raw material. In Oregon and Washington there are vast stands of this timber in which few of the trees are large enough to be of sawlog quality. The trees were considered to be weeds which crowded out more desirable species. No important commercial use had ever been found for them.

Thus, if it were possible to use Lodgepole pine for manufacturing insulating board, the supply would be abundant and the economy of the region would be bolstered by exploitation of a natural resource hitherto considered worthless.

The first step was to ship several carloads of Lodgepole pine to Johns-Manville's insulating board plant at Natchez,

DOUGTAS FIR

PINE IS BASIC RAW MATERIAI KLAIIATH FAttS, PIANT

It's the Berries!

One of the most appropriate industry greetings received by The California Lumber Merchant during the Christmas season was this message printed on the bottom of Jack Berry's clever, oversize card from his Jack Berry Lumber Co. in Sacramento:

slNcE t9t9

"

. . . As the Yule Season approaches and the Year nears its end, we in the wonderful lumber business can lean back and contemplate the tranquility and serenity of our calling."

Miss., for research and experimentation. The experiments were successful and a satisfactory quality insulating board was manufactured from Lodgepole pine.

Klamath Falls, Oregon, was picked as the site for the new plant because an abundant supply of Lodgepole pine_was nearby, the location was close to the largest West Coast market, California, and local, state and federal groups were cooperative.

Under long-term contracts with the government, JohnsManville takes about 30,000 cords of Lodgepole pine annually from the Fremont and Rogue River National Forests.

The tree takes its name from the fact that years ago it was favored by the Indians for poles for their lodges. It is said that the poles were highly valued by the Indians in the treeless plains and became a form of currency, one pole being worth one horse.

Now, with the Johns-Manville, Klamath Falls, plant turning it into quality insulating board products, Lodgepole pine takes its place as a valued natural resource which is making its contribution to the economic stability of the reg'lon.

Benneft Pqnel Sows Instolled

Additional recent installations of the Bennett 2-Way Panel Saw reported bv Wavne C. Ervine. Dealer-Service, Atascaclero. C;lif.. last-montir are H & H Lumber Co., Seaside, Calif.; Goodman Builders Emporium, San Rafael; Foster Lumber Co., Fairfield (a second unit purchased) ; Noah Adams Lumber Co.. Fairfield (second unit) : White Lumber Co., Daly City; Larkspur (Calif.) Lumber Co.: Sequoia Union High School, Redwood City, and M & M Builders Supply, Tracy, Calif.

Kelly-Von Vleet fo Gloverdqle

The executive, sales and accounting offices of Kelly-Van Vleet, Inc., of San Francisco, were moved to plant headquarters, KVV California Mills, Inc., Cloverdale, on November 20, to better coordinate the operation, company officials have announced.

ENGELMANN SPRUGE

ENGELMANN SPRUCE is a lishtweight wood, straight of grain, non-resinous and fine textured. Thus, it handles, works and nails superbly-providing maximum on-the-job economy. lts high insulation value makes it ideal for roof decking, sheathing and subflooring.

Engelmann Spruce's sturdiness, resilience and comparative strength fit it for studding, joists, framing-and other residential and light commercial uses.

DEPENDABLE - Engelmann Spruce from the Western Pine Region is milled,

seasoned and graded to rigid standards. Association mills are ever improving and expanding their facilities to provide even more consistency and uniformity in the manufacture of the naturally fine woods of this region. You can recommend ENGELMANN SPRUCE with complete confidence.

RIGHT-FOR-C0L0R-One idea can sell more paneling. Make your idea paneling of Engelmann Spruce finished in color. lt's a custom touch recognized by readers of American Home and Better Homes & Gardens, where rooms

like the one above are appearing in full-color advertisements rooms paneled in the right-for-color woods of the Western Pine Region.

Western Pine Association

menber nills nonufocture lhese woods to high slondords of groding ond meosurement. grode stomped /umber is ovoilqble in lhese species.

ldaho White Pine Ponderosa Pine Sugar Pine White Fir Incense Cedar Douglas Fir Lalch Red Cedar

Pine Engelmann Spruce

For starter boards, roof deckrng, sheathing and sttbfloorrng . , . recommend

one of the dependable, rlght-for-color woods of the WESTERN PINE REGIOI{

lodgepole

Lower Insuronce Rotes for Fire-Retqrdsnt Lumber

Many fire-insurance rating bureaus are now classing Baxco Pyresote fire-retardant 2" Douglas Fir roof decking as incombustible. This development has opened an important new market for fire protected lumber. As an example, the Western Actuarial Rating Bureau, of Chicago, which advises a large number of midwestern states on rates and other insurance matters, now recognizes Baxco fireretardant Douglas Fir lumber as incombustible material when used for roof decks and supports.

Revisions made in their analytical system during June 1958, state that lumber treated by impregnation and listed by Underwriters' Laboratories, Inc., as having a flamespread classification not exceeding 25 with no evidence o{ significant combustion in tests of 3O-minute duration, has been assigned the incombustible insurance rate.

The incombustible classification by Western Actuarial is limited to minimum deck thickness of 2" nominal, and minimum beam thickness of 4" nominal. Of the 20 midwestern states subscribing to the Western Actirarial Analytic system, 17 have followed their recommendation and are classing fire-retardant treated Baxco roof decks and supporting timbers as incombustible.

Another break-through came in July 1959, when Washington Surveying and Rating Bureau, Seattle, extended their incombustible fire insurance rates to approved fireretardant pressure treated lumber. The Washington Bureau's attitude towards the Baxter-type fire-retardant lumber is more liberal than that of the Western Actuarial Bureau, as under their provisions the fire insurance rates for any building constructed of incombustible pressuretreated wood would be exactly equal to a similar building built of unprotected steel. Similarly, a concrete or brick

walled building with a Baxco incombustible treated wood joisted roof and l" rool deck of low combustibility hazard would rate as a fire resistive building-the same treatment now afforded to a concrete or brick walled building with allsteel roof.

The importance of this action, to all connected with the lumber industry, is clear. For now, with much more favorable and competitive insurance rates, wood can be specified in the construction of many commercial buildings, where formerly the prohibitively high insurance rates precluded its use.

It is anticipated that other insurance groups will follow the lead of those'noted above. In the meantime, those interested should check with their own insurance agents to learn just what savings on fire insurance are now possible through the use of Baxco fire-retardant lumber in new construction.

Rounds Nomes Ellingson fo Outside Sqles Territory

Galen Ellingson, former production and sales coordinator at the Rockport Redwood Company plant at Cloverdale, was moved into the field, December 1, and will be servicing Rounds Lumber Company accounts in the East Bay area as well as the Upper San Joaquin and Sacramento Valleys. Rounds Salesmanager Jim Knox, in making the announcement, noted that Ellingson had been with the Rockport organization for the past six years and previously had operated a millwork business in his native Wisconsin.

R & L lumber Compony Esfoblished

Rey Ortega of Huntington Park, and Jack Lee of Anaheim, have formed a new Los Angeles retail and wholesale lumber business. Located at 4200 Bandini Blvd., the new partnership is called R & L Lumber Comoanv.

LOS-CAI LUA,TBER COAAPANY

Development Loons Now Possible Under Housing Acr of 1959

(Courtesy of the Lumber Merchants Association of Northern California)

UNDER THE HOUSING ACT OF 1959 it is sible for authorized Federal Savings and Loans now posto lend development loans within certain limitations:

1. The Savino and Loan must have ser Saving have general reserves, rplus and undivided profits in excess of 5/o of the amount surplus undivi ts of withdrawable accounts.

2. The total loans are limited to 3% of withdrawals.

3. No loan or combination of loans to one borrower may exceed l5/o oI the maximum loanabl e \15/o of 3/o or

slightly less than I of. l/o of savings).

4. No loan can exceed at any time 607o ol of the real estate securing it at the time the begins, plus 60/o of the development costs or on completion of the developments, whichever

5. Loans must be repayable within 3 years ment must begin within 6 months.

(1) the value development

(2) the value is the lesser. and develop-

THE FHA HAS ANNOUNCED that built-in kitchen appliances are now eligible for Title I loans. Kitchen cabinets, counters, sinks, flooring, etc., have been eligible and the inclusion of built-in appliances, either gas of electric, make possible the installation of a complete kitchen for the homeowner.

NEW LIBERALIZED down payments on homes are: up to $13,500, 3/o down; 913,500 to 918,000, l0/o down; over 918,000, 30% down.

luxury Lodge on Nofih Shore

A luxury all-year lodge on the north shore of Lake Tahoe will be completed in time for the forthcoming winter Olympics. To be called Tahoe Klahoya, the 40 unitl will be situated on the lakeshore in the Tihoe Vista area. three miles from Stateline, and 14 miles from Squaw Valley. The 120 units, plus dining room, cocktail-lounge, swimming pool and private beach, will represent an estimated $800,000 by the Oakland investors.

Philippine Veneer Plqnt Complered

__Manila, Philippines-Bislig Bay Lumber Company of the Philippines has completed the installation of i $1;000,000 veneer plant as part of an expansion program to increase

and diversify its production, reports Colonel Andres Soriano, chairman of the board. The greater part of the output of the new plant will be sold to United States Plywood Corporation, he said.

Bislig Bay Lumber Company has been in operation since 1950. Its exclusive sales agent is American-International Hardwood Company, San Francisco, of which William A. Howe is sales manager.

Your hardwood

lumher yard!

We mointoin-properly seosoned ond stored-the lorgest voriety ond volume of hordwoods wesl of Chicogo. Coll us for prompt delivery of ony quontity.

HARDW0(IDS . S(lFTW(l(lDS . Pltwoods . Kiln-Drying o

Herbert Hoover on Chority

One Fall, a number of years ago, when the Community Chest drives were being conducted throughout the nation, Herbert }foover made one of the greatest arguments in favor of private charity, in which he said in part:

"The world is in the grip of a death struggle between the philosophy of Christ and that of Hege and Marx. The philosophy of Christ is a philosophy of compassion. The outstanding spiritual distinction of our philosophy from others is compassion. With us, it is the noblest expression of man. Those who serve receive an untold spiritual benefit. The day we decide that the government is our brother's keeper, that day the spirit of compassion will have been lost.

"If we abandon private charity, we will have lost some-

There's IAONEY MASON PANEI. PROD . RIDGELINE

in fhese ITE UCTS . RIDGEGROOVE .

PANELGROOVE . PEG-BOARD

As the llosonite line grows, so grow your profits. Show lhese populor pcnelr to your cuslorners ond wolch them sell themselves. Need wo 3oy nore? Except to qdd thot you con g€l the full slory on llosonile from your PGA mon.

Distribured by

Pacilic Gement & flggreg[les, Inc,

Wilh building rnoleriql yords in princlpol

Centrol ond Northern Golifornio Cities

Generol Ofiicesr 400 Alobomo St. Klondike 2-t516 Son Froncisco

An Editorial

A Christmqs Greeting

Some of the friends of Wilbur Barr of the Barr Lumber Co., Santa Ana, were so delighted with a sentiment on Christmas cards they received from the dealer that they phoned The Merchant to report his personal message, which read:

The tree's so big

When we are small, Perspectives change

As we grow fat or tall.

Lord, bring us back to scale.

thing to America's material, moral and spiritual welfare. But a simpler answer than all this belongs in the Parable of the Good Samaritan. He did not enter into governmental or philosophic discussion. It is said that when he saw the helpless 661-'flg had compassion on him he bound his wounds . . and took care of him.'

"The greatest and, in fact, the only'impulse in social progress is the spark of altruism in the individual human being."

Componenl Consfruction Clinic to Be Srcged by tMA-Feb. l Sand 17

The Lumber Merchants Association of Northern California will hold its first clinic on Component Construction for LMA members at Rickey's Studio Inn, Palo Alto, on February 16 and 17. Full details and outline of the meeting will be carried in the next issue in the Association's popular "aLMAnac."

Two More Mills Join DFPA

Two more Oregon plywood mills have joined the Douglas Fir Plywood Association, bringing the total number of DFPA subscribers to 127. The new DFPA affiliates are the Stimson Lumber Company, Forest Grove, and Hult Plywood Company, Junction City. Stimson will begin producing fir plywood in 1960, and Hult started production in November.

Aluminum Focility in Wctsonville

The first aluminum extrusion facility in Northern California has been established by Pacific Extrusions, Inc., in Watsonville. The new concern is an affiliate of Aluminum Extrusions, Inc., Charlotte, Mich. President Frank Gregg said production operations are now under way at the new 20,000-square foot plant at Beach and Judd Roads in Watsonville.

Long-Bell Natural Wood Kitchen Cabinets are available in units to fit any kitchen (in 3" modules) . Ready to install or knocked down Manufactured from either Birch or Rift grain Fir. Lasting beauty fits any decor.

Giae her ryLore kitchenlfrrthe ryLorlegl ...and,

clinch more high-uolume profits

The "extra" features neatly tucked into Long-Bell Kitchens are sales clinchers. These are just a few of the quality feature -made by Long-Bell-to give you "Extra" profits:

Slide Out Shelves-no fishing nor groping

Urility Rack-holds all flat items

Removable Shelves-rnakes cleaning easier

Bread Board-at sit-down height

Food Grinder Mounlplace on any LB drawer

Elevated Oven CabineFfor stand-up convenience

"Bar End" Shelve*-stylish and utilitarian

Vegetable Bin-for better preservation

"Lazy Susan"-items never out of sight

Automalic Towel Rackfor lrcsitive convenience

Breakfast Bar-makes snack serving easy Desk-office for Mrs. Homemaker

Money-Saving News! The new "Super Microseal" process is now applied to all Long-Bell Natural Wood Kitchen Cabinets (set up or knocked down). This revolutionary process gives the true brilliance of hand-rubbed wood yet saves you 75Vo of. the completed finishing job. Low-cost "Super Microseal" needs no additional sanding . no sealer coat no preliminary finish coat.

INTERNATIONAT PAPER CO'IAPANY

DtvtstoN

Kansas City, Mo. Longview, Wash.

------

! Internation4 Paper Co., Long-Bell Division, Dept. CL Longview, Wash.

( ) Have your sales representative call and tell me how I can clinch more high-volrime profits with Long-Bell Kitchen Cabinets.

Lumber Industry Votes to Bolster the Nqtionql Wood-Promotion Progrqm in'6O in All-Out Drive

Washington, D. C.-Plans for stepping up the tempo and increasing the effectiveness of the lumber industry's year-old National Wood Promotion Program were approved by the subscribers to the program. To strengthen present activities and finance the start of several new projects, the 35-man National Wood Promotion Committee, responsible for administration of the program, approved a 1960 budget oI $1,363,424--21% above the $1,130,000 allocated for 1959.

The new budget will permit an expansion of all phases of the NWPP-advertising, merchandising, product publicity, technical promotion and intra-industry cooperation work. At the same time, the National Wood Promotion Committee called on the 17 member associations of the National Lumber Manufacturers Association to work for "full industry support" of the NWPP.

In other actions, the committee : ( 1) instructed the program's Advertising-Merchandising Subcommittee to sfudy "positive" ways of offsetting derogatory statements by wood's competitors:' (2) increased membership of the National Wood Promotion Committee from 35 to 37 and membership of the program's Intra-Industry Cooperation Subcommittee fiom five to nine.

A..B. Hood, vice president-general manager of the Ralph L.

Smith Lumber Co., Anderson, Calif., was re-elected chairmair of the National Wood Promotion Committee. Eliot Jenkins of Eugene, Ore., was re-elected vice chairman.

A highlight of the meeting, attended by more than 300 industry principals, was a colorful hour-long presentation of a proposed l0-year research-advertising-trade promotion program designed to put wood ahead of its competitors in the race for new markets of the 1960's.

Tl.re program calls for new or expanded marketing activity by the lumber industry in five broad areas.

Jack Fairhurst of the Fairhurst Mill Co., Eureka, Calif., chairman of the Advertising-Merchandising Subcommittee, said the 1960 budget will provide for accelerated advertising in consumer and trade oublications.

Reviewing first-year activities, Fairhurst reported that NLMA had initiated and completed more than 150 individual publicity projects with about 80/o placement in newspapers, magazines and other media. Among new projects undertaken during recent months, he said, were a TV film in cooperation with the National Association of Manufacturers, "Environment for Learning;" a l6-mm sound-color motion picture on the use of wood in school construction, to be shown to architects and school planners, and a "Blueprint for Better Schools" program featuring scale models and working drawings of a wood "idea" school.

E. C. Rettig of Potlatch Forests, Inc., Lewiston, Idaho, chairman of the Technical Promotion Subcommittee, disclosed that during 1959 technical promotion field men exceeded by nearly 80/o their goal of 5,000 personal contacts with engineers, architects, designers, specifiers and builders. Rettig also discussed the effectiveness of recent building code work, especially in suburban areas of rapid growth, and said progress has been rnade in developing data on the heating and air conditioning costs of wood-frame versus masonry construction.

Tests will begin shortly, he said, on the comparative fire resistance of heavy timber and steel roofing systems. A four-year test of a new alkyd resin exterior house paint, just completed, shows this type of paint to be definitely superior to standard federal specification paint, and the results will be used by NLMA staff members in an effort to get wood constrttction accepted for permanent military housing, Rettig stated.

Retting also said that work is underway or has been completed on the following technical publications : a 44-page booklet on the proper use of wood in home construction, "Manual for House Framing;" an eight-page design booklet, "Random Length Wood Decking," for architects and engineers; and a 16-page updated booklet on "Design of Wood Formwork for Concrete Structures."

Other technical material now in preparation or recently completed covers wood plank-and-beam construction, wood versus concrete floors, updating of the "National Design Specification for Stress-Grade Lumber and its Fastenings," a classroom text on this publication, material on decay and termites, and instructions oh how to obtain lower fire insurance rates on wood construction.

New activities, Rettig revealed, will include a booklet on the use of wood in churches, "Environment for Worship;" a publication on the advantages of heavy timber construction; a series of leaflets on why wood is best for various building components;

TARGEST STOCK OF DOUGLAS FIR in Southern Coliforniq

IMMEDIATELY AVAIIABLESPECIFIED TENGTHSAll SizesAll Grodes

Y(lU Can Reduce Your Investment and Increase Your Turnover By letting US Carry Your Inventory!

WAXED ryt

PACIGGED T(l LEI{GTH

Drllcl 3c.

526 Ocean Genter Building

Phones: HEmlock 5-5647 o SPruce 5.3537

a wood school exhibit; various promotional pieces for retail dealers, builders and contractors; and newspaper and magazine articles on the advantages of wood flooring systems.

leletype: LB 5l13

experienced an upsurge in membership" since the NWPP was started and said the program has brought about a closer relationship between NLMA and its regional members.

_

T. H. O'Melia, chairman of the Intra-Industry Cooperation Subcommittee, reported that more than 1200 lirmber wholesalers and commission salesmen have been solicited to date for NWPP contributions. At the same time. O'Melia disclosed that a file of 1800 potential contributors among the ranks of sawmill eqglpLrgn_t and machinery manufacturers has been developed.

NWPC Chairman Hood called attention to the fact that the National Wood Promotion Program is not presently sup- portedty some members of some of NLMA's regional aisociitions. Full support, he emphasized, would mean an additional $250,000 a year to the program, permitting the hiring of 18 additional technical promotion field men capable of 20,000 personal calls per year on architects, builders and others in the cbnstruction industry.

Hood stressed that "most of the regional associations have

Commenting on the banding together of 40 wood industry organizations in the National Wood Council, Hood described cooperation of the International Concatenated Order of Hoo-Hoo as "the greatest thing that has been done to date."

He also commended the National-American Wholesale Lumber Association for recently approving plans to inaugurate a special salesmen's training course open to all branches of the lumber industry.

NLMA Executive Vice-President Doyle reported that more than 424,000 bookiets, pamphlets and ad reprints were distributed to architects, engineers and other buyers and specifiers of wood during the first year of the NWPP. Magazine ads under the program, he explained, achieved a paid circulation of 40,453,380 and a "pass-on" circulation of 238,453,380.

A1{Tt-STAtil

Bltt HANEN, ilgr.

TOM DUNCAN, Assl. lllgr. o long Beoch 2, Golifornio

October Redwood Shipments, Production Equol September

San Francisco. Calif.-Production and shi t'rancrsco, Ualrt.-Productron shlpments ot re( wood lumber during October changed only moderatel f redlumbef (Jctober only moderately from September figures, according to the California Redwood Association.

Redwood production during board feet, slightly below the duced during September but 1958 production of 48,927,m0.

October totaled 53,118,000 54,107,000 board feet pronearlv I07o above October

According to figures compiled from 13 major redwood mills, redwood shipments during October totaled 47,136,000 board feet, compared to 49,%7,000 board feet shipped during September, and 50,459,000 during October 1958.

Redwood orders received during October added to 41,023,000 board feet, slightly below September orders of 43,148,000. Orders received in October 1958 totaled 48,849,000 board feet. Orders on hand at the end of the month totaled 51,087,000 board feet, compared to 57,877,000 at the end of September, and 60,532,000 at the end of October last year.

Redwood stocks amounted to 367,106,000 board feet at the close of October compared to 362,138,000 one month earlier and 357.414.000 at the end of October 1958.

Welsh Ponel Compony to Begin

The Welsh Panel Company of Longview, Washington, is ready to start full production. Thomas J. Welsh, president, stated that the custom plywood processing plant services would be available to plywood manufacturers, importers, and independent plywood wholesalers. Welsh is planning an extensive promotion centered around prefinished exterior fir plywood and siding.

WHAT's COOKING IN IHE IUN'IBER BUSINESS?

Mouth-watering recipes served in beautiful West Coast lumber settings make up a new 16-page, full-color booklet just released by the West Coast Lumbermen's Associatiott. Centered around West Coast foods, with recipes compiled by Barbara Angell, prominent radio and TV home economist, included in the feast are Herb-baked Salmon, Beef Sub Gum, Kau-Kau Beef en brochette, and Filbert Torte.

Each page of the booklet carries a colorful scene of a family get-together or neighborhood party in a modern wood-paneled room of West Coast lumber. Detailed menus and recipes will make the booklet a favorite with housewrves.

Lumber dealers used last year's WCLA Recipe Booklet as a sales counter give-alvay, direct mail insert, Home Show promotion piece, and package insert to retail customers, plus dozens of other uses.

Free copies in reasonable quantities are available upon request from West Coast Lumbermen's Association, 1410 S.W. Morrison St., Portland 5, Oregon.

McGoll Hondling Oqklond Office For Cloy Brown & Compony

Harry McCall, formerly Valley man for Twin-City Lumber Company, has joined Clay Brown & Company, Portland, Ore., and took over its Oakland, Calif., office on December 14.

Foirhurst Continues Expansion

The Fairhurst Lumber Co. of California has added a new branch at 110 W. Ocean Blvd. in Long Beach. It is a branch of their Eureka wholesale company, and is close to their Wilmington dock and concentration yarcl.

. Douglos Fir ond Redwood

Kiln Dried Cleqrs

. Ponderoso Pine - Plywoods

. Simpson ProduGts - Sheetrock

CUSTOI'IERS OUR GREATEST ASSET"

Johns-Monville Economists See Huge Remodeling Xlorket filointoining High Peok of Home-Building qnd Deoler Soles

Construction in 1960 seems headed for another good year by all previous standards, but new home starts are expected to dip below the all-time record being established last year, according to W. R. Wilkinson, vice-president, Johns-Manville Corporation. Third-quarter construction figures, completing the statistical record for the first nine months of 1959, show the rate of new home starts in recent months has shown some decline from peak months but has not dropped nearly as much as was thought possible under the impact of recently tightened credit restrictions.

As a result of this unexpected, favorable industry development, Johns-Manville economists have revised their 1959 forecasts upward for the third time this year. They now expect year-end figures will show a total of 1,380,000 new home starts, Mr. Wilkinson said. This is 20,000 more than they estimated at mid-year.

Gradually tightening money conditions in the building field will carry over into 1960, it is said, causing some reduction in the rate of new home starts compared with the 1959 record year. Government credit policy greatly influences the rate of new housing, primarily in the FHA and VA-type of construction financing. Because of this, he said, Johns-Manville economists now foresee a possible 9/o decline in new home starts this year under the record 1959 totals.

Preliminary estimates indicate 1,260,000 new home starts in 1960, Mr. Wilkinson reported. This amount of new home construction will represent an excellent business year, a high year compared with total new starts

in previous years.

The demand for new ers have anticipated a

housing remains strong. Most buildmoney shortage and have not over-

built. No distress selling has been reported. Very few unsold houses have been reported from any sectiou of the country. Builders reporting to Johns-Manville say wages, land and materials are costing more. With less money likely to be available for 1960 home mortgages, and interest rates rising to where 6/o may soon be the minimum, mally builders are turning to larger, higher-priced homes for which demand continues strong as personal income rises.

One strong bulwark of the home building segment of the construction industry, is the continuous large repair, remodeling and replacement market, Mr. Wilkinson said. In 1959, this represents about a $22 billion business, close to one-third of the amount being spent for building of all kinds in this $74 billion construction year.

The number of existing homes in the United States considered obsolete by any reasonable standard are greater by far than the degree of obsolescence in almost any other industry. Continuous replacement of obsolete structures all over the country, as well as repairs and remodeling, provide a built-in cushion for builders, he said, and will help offset in total business a decline in rate of new home starts in 1960.

Johns-Manville economists believe an uuexpected continuing surge in replacement of obsolete structures is oue of the reasons they have had to revise their 1959 total forecasts upward every quarter so far last year. There is potentially great room for increased replacement constructiotl in 1960 and this may well expand the backlog of demand for new construction this year, Mr. Wilkinson believes.

Housing is America's biggest industry. It is much bigger than the steel industry, much bigger than the oil

felephones:

Servicing Retoil Lumber Deqlers ond Wholesole Distribution Yords ONLY

Water - &";t Sh.ipmentt

TnEl otlltA Lutlill BEr R

industry, much bigger than the railroad, aviation and automobile industries. This gives construction an increasingly responsible role in maintaining stability of the national economy.

If the government should be inclined to favor the construction industry in its credit policy, or if there developecl no need for further credit restraints to brake inflation. the rate of new housing starts in 1960 could resume the rising trend recorded in 1959, Mr. Wilkinson saicl.

New Arizonq lumber Yqrd Offers "Wish Book" ltems

Flagstaff, Ariz.- Dick and Don Finders have opened a new retail lumber company. Calling it the Glen Canyon Lurnber Co., the new owners believed that many homeowners could duplicate the new innovations and decorating ideas found in home and garden books and decorating magazines if there were a store available that could provide the necessary materials and advice.

With this in mind, the new managers have stocked their shelves with all sorts of household items, heretofore found only in the "wish books." This makes their lumber salesroom the center of activitv for "Saturdav builders" as well as an idea center for many a profesiional builder and decorator.

Jock Gompbell Joins Stonfon & Son

Jack Campbell, popular Southern California wholesale lumber salesman, has joined the sales staff of E. J. Stanton & Son, Inc., according to Stanton Swafford, viceipresident, sales, for the pioneer wholesale lumber concern. Campbell has been identified in lumber production, shipping and sales since graduating from school. He formerly covered the southern sales territory for Holmes Eureka and later for Hobbs Wall, both being leaders in redwood distribution to dealers throughout the west. He has a complete knowledge of all species of hardwood and softwood lumber, their markets and uses.

"Jack brings a solid background of lumber sales experience with him to his new post and he has been assigned a sales territory on our staff," said Vice-President Swafford in announcing the appointment.

(TeIl them Aou sa@ it in The Californin. Lumber Merchant)

lewellen Heods Textolire Ads

William H. Lewellen has been appointed manager of advertising and sales promotion for General Electric Textolite, decorative and industrial laminates, according to Boyd W. Bullock, marketing manager of the company's Laminated Products department, Coshocton. Ohio.

Speciollzed Irucking for the IUIIBER INDUSTRY

Common €qrrier Certifi cqte

Los Angeles - Oronge Counties

I'TAMEDIATE PICKUP SPEEDY DEIIVERY

LU'YIBERHANDIING... IUIIEERSTORAGE...

Storuge Spcce lo Leqse

-Adiocenl to 9qnto Anc Freewoy-

DIRECT SH IPMENTS

Gorgo - Roil - Truck & Trqiler

DOUGI./AS FIR,. PINE. PIYWOOD . ENGEIJYIIINN INOULDINGS & JAMBS

13625-C

Venlurq Boulevord, Shermqn Ooks, Colifornio Southern Cqliforniq Representotive for Dont & Russell, lnc.

Nqtionql Wood Council Bocks Foresl Products Week, 'Buy Wood' Compoign

Action to establish a National Forest Products Week and launch a "Buy Wood Products First" campaign was taken by members of the National Wood Council, meeting in Washington last month. The Council, representing some 56 organizations of manufacturers, distributors and other elements of the lumber and lvood products industries, voted to establish two committees to develop plarls for the National Forest Products Week and "Buy Wood Prod"Fn*":;i'',,111'r:'"T wiu be appointecl .r.,o.,r1, by NWC Chairman John D. Leland, vice-president of the International Paper Co., Long-Bell Division, Longview, Wash.

The "Buy Wood Products First" campaign will be directed to'rvard all persons employed in the lumber and wood products industries. Each member of the NWC is asked to encourage a preference for wood among employes of

his own organization and to offer ideas and suggestions to bolster the program at the national level.

The resolution on National Forest Products Week. scheduled for Oct. L6-22, 1960, directs the NWC to give full cooperation to the International Concatenated Order of Hoo-Hoo, fraternal order of the lumber industry, original sponsor of the idea.

Industry-wide participation in the project was urged by Jack Rerry of Sacramento, Calif., chairman of the Wood Promotion committee of Hoo-Hoo International.

NWC Chairman Leland announced the appointment of a four-man committee to study possible gaps and overlapping in promotional activities of the lumber and wood products industries. Members are Don Meredith, NationalAmerican Wholesale Lumber Association; Robert A. Spelman, Woocl Office Furniture Institute; Robert H. Herbst, Ponderosa Pine Woodwork, and H. R. Northup, National Retail Lumber Dealers Association.

Applicotions Due Jonuory I I for White Bros. Forestry Scholorship

'

Berkeley-An undergraduate student in the School of Forestry at the University of California will be $150 richer next Spring due to the generosity of an Oakland hardwood lumber distributor. The student will be awarcled the White Brothers Hardwood Industry Scholarship for the academic vear 196O-61 in Mav.

The scholarship was established in 1958 by Don F. White, president of Whiie Brothers, at 500 High Sireet in Oakland. Mr. White, who had distributed presents to his customers every Christmas, decided two yeais ago that l-re could make a more enduring contribution to the lumber industry by using this money to finance a scl-rolarsl-rip.

The scholarship is awarded on the basis of scholastic attainment, financial need, character and promise. Candidates may now submit applications for the award. Application forms may be obtained from the Committee on lJndergraduate Scholarships and }Ionors, University of California, Room B-1 ,2251 College Avenue, Berkeley 4, California. The completed forms must be filed with the Committee by January ll, 1960. A single application also insures consideration for two otl.rer School of Forestry undergraduate scholarships.

New Fresno Plywood Firm

Empire Plywood, Inc., Fresno is a at 262 N. Thorne, the firm is to deal in sales of plywood and doors.

Avenql Lumber Srqrred

new listing. Located wholesale and retail

The Avenal Lumber & Hardware Co. has been started in Avenal, Calif., engaged in the retail lumber business, according to the October listings. GTIDEMASTER

You Bet We Are !

We're independent but we wouldn'l dore miss suggesting the right moteriols for your porticulor iob. Becouse we're independenl. we don't hove to push ony ope mqnufqcturer's brond ond we never submerge our convictions. We'd rother hove the freedom lo selecl the product thot will do the best iob for you. Affer more thon 40 yeors in the business we've developed fine suppliers ond dependqble mill sources. h's our speciolized obility to meel eoch cusiomer's needs. combined with our independent policy, thot odds up to o service you'll olwoys rely on.

For the best in plywood Sirnpson boord, Formico, Mosonife Brond Producfs, Acousficol file.

7-0A57

New Yeqr Will Usher in 'Golden 6Os' for Lumber

By Mortimer B. Doyle, Executive Vice-President, National Lumber Manufacturers Association

The year 1960 will usher in a new era for the manufacturers of lumber and other building materials. Population growth, an increase in the rate of new-family formations and a continued rise in living standards will bring about an economic revolution between now and the year 2000.

Economists are referring to the next 10 years as the "Golden 60's," because of the great new business opportunities this period will offer American industries. The lumber industry is taking steps today to gain its fair share of this new wealth. A year ago our most progressive elements joined in sponsoring a million-dollar National Wood Promotion Program. During 1960 this program will be increased in size and scope with a budget of $1.3 million.

In the meantime, plans have been developed for a proposed all-out lO-year program of advertising, merchandising, research and trade promotion to put our industry ahead of its competitors in the race for new markets of the 1960's. This proposed activity, we expect, will be widely discussed within the industry. during coming months. Within the near future, industry principals may decide to take specific action

Nttt/lA Wins Aword of Merif

The National Lumber Manufacturers Assn.. Washington, D.C., Nov. 17 was named winner of an Award of Merit in competition with numerous other large national associations for outstanding activities awards for public service, given annually by the American Society of Association Executives. The announcement was made at Boca Raton, Fla., during the Society's 40th annual international meeting, November 15-22.

As some 500 other key association executives looked on, Mortimer B. Doyle, executive vice-president of NLMA, was presented a handsome, personalized plaque by Paul A. Slone, chairman of the ASAE Awards committee. NLMA was named a winner following a comprehensive screening of candidates by an awaros Jury.

to present the program to the industry for consideration.

In the light of these significant developments, 1960 should see the lumber industry holding its own-or perhaps gain- ing slightly-in the building, furniture and related fields.

A recent industry-wide survey conducted by our association indicates that lumber production and gross sales this year may be slightly higher than in 1959.

Much will depend on home construction. IJnless there is an easing of the currently tight mortgage money market, home cbnstruction this year could fall below last year's relatively high level. This, of course, would have somewhat of an adverse effect on lumber output.

However, if the rate of home building remains fairly stable, if other construction markets and industrial use of wood continue strong:, the lumber industry can expect 1960 to be another good year.

Lumbermen will continue to be faced with strong competition from producers of competitive materials, rising production costs and other problems. But. because of our industry's inherent strength and the fact that lumbermen are showing more unity today than ever before, there is every reason to be optimistic about the year ahead.

Leading Builders Believe 'Tight Money' Holds the Key to 1960 Housing

"The housing market, in 1960, will be characterized by tight money which will produce, in turn, a 10 to l2/o drop in the year's volume of dwelling units to be built. Sales housing will decline more than rentals."

This was the consensus of leaders in the housing field who met Dec. 7 at a conference on "Builders' Intentions l9ffi," at the National Housing Center in Washington, D. C.

These builders, 25 in all, were specially selected as representative of the homebuilding market in their respective areas. Their expectations and intentions were polled to obtain a practical check on theoretical forecasts of costs, sizes of homes, supply of mortgage money, community facilities, rental units required and other maior concerns in the field of residential tonstruction.

W. Evans Buchanan of Washington, D. C., chairman of the conference, reported that approximately 75/o of the builders who participated expect starts, under Federally

insured financing, to be down much more drastically than will be conventionally financed housing.

"Over half of the conferees expect rental housing starts for next year to be up," Mr. Buchanan said. "The consensus is that sales housing will bear the brunt of the anticipated decline in starts."

Buchanan added, "Sales housing will suffer most at the low price and high price ends of the market. Mediumpriced housing starts are expected to be down, but not as severely." Builders were nearly unanimous in their expectations that the tight supply of mortgage money will continue to characterize the industry's financing picture in 1960.

Virtually every cost connected with home building is expected to be higher in the coming year. Labor, materials and land are on the rise throughout the country. Increases in the expenses of development, financing and selling of

A TRUTY DEPENDABTE SOURCE OF SUPPLY PLYWOOD

TUTIBER t ocs YENEERS

r Quotity products from ihe world's best Mills

o Dependoble service from quototion lo finol delivery

. Over 50 yeors experi-. ence in the exportimport field

r Primg imporlers serving lhe wholesole lumber lrcrde exclusively

ArrrNs. Co.

new homes were also foreseen, and the local taxes are reported to be increasing in nearly every area.

About half of those participating in the Ruilders' Intentions couference contemplated significant design changes next year. Generally speaking, changes would bring larger houses, adding a fourth bedroom and an extra completed bath. The consensus, of those planning changes, was for more living space and a design which offers greater individuality, seeks the element of charm, and adds touches which achieve that "prestige look." This is consistent with the anticipated decline in starts in the lower-priced home category while activity in the medium brackets holds steady.

Stockton Mqn Buys Hqnford Yqrd

Coll the Atkins, Kroll represenlolive neoresl you for dependoble ond occurole informqlion ond quololions on oll imporled wood products:

Moin Clficc: 417 Montgomcry 5t., 9on Froncirco, Colif. SUrcr l-0318

Tom Peterson, a building supplies veteran of 20 years, is the new owner of Aimar Lun-rber Co. at 429 E. Sixth St. in Hanford, Calif. Peterson goes to Hanford by way of Stockton.

Wholesole Executives Groduote At Sranford University

Fifty wholesale executives received their certificates for completing the first Wholesale Executive Management Course at Stanford University this Fall. The course was sponsored jointly by Stanford and the National Association of Wholesalers, Lumbermen ottending the Monogemenl Course ot Stonford included C. Dungon Gibson (righr) of the Gibson Lumber Compony yords out of Son Bernordino, Colif. ond Horry Bleile (lefr) of the Arrowheod Lumber Co., Son Bernordino. The mon in ihe middle wos nof identified

THE PERFECT R"EDWOOD FINISHI

Mode only of heot-lreoted pure oils.

ls FORTIFIED with SRO-l0l to prorecr fhe noturol beouty of Redwood from desiructive sunroys, roin qnd weqfher.

Conlqins no rosin.

Leoves o slrong duroble film which exponds ond controcts wilhout crocking.

Perfected ofter l0 yeors of supplying the best Redwood Finishes to 1000's of sotisfied users.

By fhe Monufoclurers of Security Plostic-Spor.

Order flqy"REDWOOD Finish Fortified."

Bbls. 5 Gql. Gql. Quqrls Pints wholesqle only

SECURIIY PAII{T TIFG. CO.

l62l No. lndiono Streel, los Angeles 63

Telephone: ANgelus l -0358

no. cArrlonntl

Washington, D. C. The graduating class came from 13 states, including Hawaii and Alaska, and one enrollee came from Canada. Twelve different commodity groups were represented.

The Course was an informative, fact-packed week of compressed practical knowledge for the wholesale executive. The class adhered to a rigid schedule, which saw them in the class rooms from 8:30 to 5:15 daily, plus individual study periods in the evenings. The Wholesale Executive Management Course has been presented since 1952 by the Ohio State University under the sponsorship of the National Association of Wholesalers. It was exDanded this vear bv NAW to include classes at Stanford and ai the Universitv of Pennsvlvania.

Soufhwest Lumber Mills Ghonges Nqme

Phoenix-Southwest Lumber Mills. Inc.. will henceforth be known as Southwest Forest Industries, Inc., announces I. B. Edens, president. Purpose of the name change, Edens mid, i. to describe more accurately the type of operations carried on by the company.

plowoooDr.rFtN6*

30 Y[AR$ of PR0MPT $tRVlCt and C0URT[0US TREATMINT

ANGETUS HARDWOOD COMPAI\Y,

6fr00 South Alqmedn Street-los Angeles

LUdfow 7-6168

Lumbermen Get Bilked

Pacific Coast lumber dealers have been bilked of more than $100,000 by a man believed to be Vernon J. Homsey of Sacramento. A grand theft warrant has been issued for him by authorities in Sacramento, where Homsey has been operating since late August and cost local lumber dealers about $37.000.

According to District Attorney John Price, Homsey would make a business of buying shingles and building materials on credit from lumber dealers and then sell the products for cash at below-wholesale prices.

In some cases, Homsey would secure loans to buy materials, then resell them and never repay the loans, police said. Generally, however, using fictitious credentials, he established credit, bought large quantities of shingles, then sold them immediately at about 5/o below-wholesale prices. (Tell them Uou sau i,t in The California Lumber Merchant)

Paeifie Lumber Dealers Supply Ine.

25914 President Ave., Horbor City, Colif. P.O. Box 667

DAvenport 6-5273

Telephones: SPruce 5-3461

TErminql3-6183

Monufqclurers ond Jobbers of SASH AND DOORS

THE RETAIT TUMBER DEALER

Colifornio Redwood Industry Looks Into 196o^ Crystol Bqll With'Reolistic Confidence'

San Francisco, Calif.The redwood lumber industry, whiclr ends 1959 with shipments an estimated l5/o greater than the year before, faces the 1960 housing competition with "realistic confidence," despite the problems expected to lie ahead.

Redwood shipments for 1959 are expected to total 575,000,000 board feet, according to California Redwood Association figures compiled from 13 major redwood mills. This is about l5/o higher than 1958 shipments of 514,291,000 board feet for the same mills, and represents the greatest volume of redwood shipments since 1956.

"We expect redwood shipments in 1960 to be about the same as for 1959," said Philip T. Farnsworth, executive vicepresident of the California Redwood Association. "However, the redwood industry does not expect market conditions, particularly in the housing market, to duplicate the year just ended.

"Most housing studies indicate that mortgage money will be in short supply through at least part of 1960," Farnsworth continued, "and that fewer families may be both will-

HAIEY BROS.

ing and able to buy homes this year than previously predicted."

But the outlook of the redwood industry, according to Farnsworth, is one of realistic confidence despite the problems expected ahead.

"Tl-re redwood industry enters 1960 with a rlew feeling of strength," said Farnsworth. "This attitude has been born out of an unprecedented conference of top executives from all phases of the redwood industry at the end of last summei. The meeting served to give redwood leaders a realistic look at present and future markets for redwood. It defined the competition-and outlined the promotion and marketing steps the redwood industry must take in order to prosper."

At the nucleus of the entire redwood industry's 1960 promotion campaign is the over-all program of the California Redwood Association. The CRA's 1960 program, in essence, will work toward the further establishment of the new CRA trademark as a hallmark of quality redwood.

A highlight of the 1960 CRA program, according to Farnsworth, will be a strong emphasis on saw-textured redwood siding and paneling. CRA advertising, literature and sales aids will stress the special qualities of saw-textured redwood-particularly its ability to hold finishes, its superior weathering characteristics ; and its ability to take wear and time gracefully.

The new warmth and texture of this redwood with the sawn face will also be featured in CRA advertising and promotion activities.

A second feature of the 1960 redwood program is a new redwood siding pattern with versatility ind-economy features to interest builders and home-buyers alike. Introduced by the California Redwood Association, the new Santa Rosa redwood siding is a reverse board-and-batten that is surfa99d 9n one s-ide, resawn on the other. It can be applied with either surfaced or fresh saw-textured face exposed. The new siding's special economy comes from the use of stand-

Monufqcturers Stock ond Deroil Flush Doors Core THE WEST'S FINEST FTUSH DOORS Sold Through Jobbers to lumber Yards Only CRESCEI{I BAY With Microline DOORS TRiongle J{onten florett Prol.u"tr Co*pony DISTRIBUTORS OF WEST VercatiliryinProcurement t U M B E R 4063 RADFORD AVENUE STUDIO CITY, 7-4269 TWX. NO. HOttY 8080U COAST Representin g Eetter Atlills CATIFORNIA TRiongle 7-8513

NEW REDWOOD SIDING, "Sonto Roso Siding," is speciol reverse boo rd-ond-botlen thot loys up quickly ond eosily. li wos developed by the New Products Committee of Redwood Assn. ond is ovoiloble rhrough CRA member mills arcl 3f" tl-rick boards laid over thin reverse battens %" in thickrress. Use of the thin battens allows 25/o more area coverage per board foot of siding used.

ARCATA REDW(|(|D C(|M PAI{Y Manufacturers and Shlppers

CRA member mills. The new siding comes wrapped, and in standard widths.

The 1960 CRA promotion program will also continue to emphasize the values of Certified Kiln-Dried redwood through the coordinated activities of the Association's advertising, publicity, field promotion and literature divisions.

Wentworth ro Monoge New Plqnt

Irvin Wentworth has been named production manager of a particle board plant which the Wood Fibreboard company will build near Albany, Ore., announces William Swindelss, Sr., Portland, president of the newly organized firm. The plant will have a daily capacity of 125 tons of particle board daily and will employ about 40 workers when in full production. The company is a joint venture of Willamette Valley Lumber company, Dallas, Ore., and Santiam Lumber Company, Sweet Ho..r., Ore.

MILLS AT ARCATA SALES OFFICES

San ftancisco Los Angeles

IHPA Northwest Members Meet

Because of the receht growth of Imported Hardwood Plywood Assn. membership in the Pacific Northwest to five regular and 15 associate members, this group will hold monthly meetings similar to the Los Angeles group, reports the San Francisco headquarters. The Northwest importers met October 2 in Portland on invitations sent by W. Grant Hellar to IHPA members and other importers.

Golqveros Cement Airs Sofurdoys

Calaveras Cement Companv's four weeklv radio construction news programs will herrceforth all be'heard on Saturdays, announces Mel J. London, vice-president in charge of marketing. The Saturday lineup of weekly Calaveras programs includes KNBC, San Francisco, at 8:45 a.m.; KSRO, Santa Rosa, and KFIV, Modesto, at 12:15 p.m., and KCRA, Sacramento, at 6:15 p.m.

cusr0fil InttililG-DEIAtt tfl 0utDmGs - Kl11{ DRYIl{G

and Lumber Oc.

Los Angeles Achieves New Record For Construction in

Monfhs

For the first time in its history, construction in Los Angeles for a year has reached $600 million. And this total was reached in November, when building construction authorizations of $42,300,322 also establisl-red a new city record for that month.

"It is especially significant that the volume of $607,553,919 was attained in only l1 months and exceeds by nearly $47 million the total of $560,758,565 for the entire year of 1958 which held the previous record," said G. E. Morris, general manag'er of the Building and Safety Department.

Construction in areas serviced by the County Building Department also took a sharp upturn, with a gain of more than $29 million in November over the corresponding period in 1958.

County Engineer John A. Lambie reported permits for construction totaling $323,829,935 have beeu issued since the first of last year for tl-re unincorporated areas and in cities served by the department. This compares with a valuation of $294,818,703 lor the first 11 months of 1958. The November total also jumped with $19,819,827 in new construction, compared to $19,078,814 for November 1958.

The vast expansion in Los Angeles' building was achievecl clespite the steel strike which crippled construction to an nndetermined extent.

Since the first of last year, the San Fernando Valley has continued to lead all areas of the city in construction, with a building volume of $19,970,766 for the first 11 montl-rs.

Los Angeles Hoo-Hoo-Ette Glub I Goncots Six Kittens in November

Los Angeles Hoo-Hoo-Ette Club No. t held its November meeting at the 'Blarney Castle restaurant on the 9th. The dinner menu was chicken but Kittens were the main order of business at the first Concatenation of the 1959-60 term.

The club joined with Los Angeles Hoo-Hoo Club 2 at the Christmas party for the LeRoy Boys Home at the Biltmore l-rotel, December 11, and Vi Neal was in charge of the gift wrapping this season.

The Kittens initiated were Margaret Hurt, Bette Fort, Dorothy Cope, Lorraine Theetge, Doris Hurja and Wanda Rawlings but their company affiliations were not furnished for publication.

Bqlszburg Firm Builds Addition

World Building and Supply Co. of Balszburg, California, is building additional facilities for lumber storage. Manager Henry Goodine has secured a permit for the proposed $3200 shed.

We haverort for"rtt resources, modern mills, dry kilns and focilities, plus men who know Lumber.

.A mixed cor cqn conloin Stondord Lumber iiems, plus mouldings, cut slock, glued ponels, interior frim, window ond door fromes, venetion blind slots ond furnilure ports.

a

We ore expeds ol Finger Jointing

ANDERSON, CA[IFORNIA

Members: Western Pine Associotion, West Coost Lumbermen's Associolion Ponderoso Pine Woodwork

TTT Hcrs o Hoppy 4O3rd Doy- qnd Some Hoppy Memories of Old Doys

The 403rd Terrible Twenty Tournament was held at Oakmont Countrv Club. December 1l-our host Vern Huck. Oakmont is a tough golf course-no one broke 80 gross, and only 10 members broke 80 net. But it was a beautiful day and, if the noise in the locker room after the game was any indication, everybody had fun. "Pick" Maule won his first prize (81-972) in the lower bracket, with Vern Huck winning the higher bracket (87-15-72). There was no match play last month, with the second 6-month tournament starting this month at Hacienda, Thursday, January 74.

A. Jackson of Union Lumber was the guest of Marmion, and C. Jenkins of Chas. F. Boyd Lumber Co. was the guest oI Roberts.

Ed Bauer picked up the old records of our early tournaments from DeWitt Clark's garage and is making a scrap book. He has the first tournament score from Flintridge as well as the expenses involved, such as green fees $1.00, lunch 75c, steak dinner $1.25, caddie fees $1.50. After kicking these lovely figures around in vour mind. look uD vour income lor 1926.

See you at Hacienda-and"ask the Rain God Pluvius to be 1sa56n2fls.-H. M. Alling.

P.S. Mv secretary says there's no Rain God Pluvius. Wellforget the ptayer, jdst keep your fingers crossed.

Residentiol Development in Belmont

The development of nine acres of residential property in the heart of Belmont is announced by Rupert Taylor Real Estate, Inc. The new section will be known as Belle Oaks, and fronts on Middle and North Roads in an area of homes in the $30,000 class. The property is one of the few remaining parcels of the old Mezes Ranch, and will accommodate about 35 homes to be constructed by individual builders.

SUGAR PINE PONDEROSA PINE DOUGTAS FIR WHITE FIR CATIFORNIA INCENSE CEDAR

A Lumbermon Looks Bock to The Industry Dqys of l9O9

(Editor's Note: Shortly before he died last Spring, Harry W. Cole, then retired, had been asked to draft a short biography for a special Redwood issue. Mr. Cole was well and afiectionately known throughout the industry as manager of the Little River Redwood ,Co. until merger with Hamrnond, in 1929, and served the industry illustriously in the NRA Code meetings. He later took on the representation of the Hill-Davis timber holdings, which merged in 1945 with Arcata Redwood Co. From his retirement in San Rafael just before his death, Mr. Cole made these notes which were not used in the Obituary recently published. This is Harry Cole's story, in his own words:)

Harry W. Cole was born on September 8th, 1872, at North Nation Mills, half way between Ottawa and Montreal, Canada. His father was Thomas Cole, manager of the timber and logging operation there from about 1850.

When the Bronson Company, a large timber company in Ottawa, had an opening for a young man as private secretary to the president, I applied and got the position in 1892. The Hon. E. H. Bronson was a minister in the Ontario Provincial Government, and while Mr. Bronson was away I studied the office routine and was gradually advanced until I was next in line to Mr. Cranell, the secretarytreasurer.

In 1885 Mr. Bronson on a trip to California heard of a large tract of redwood timber in Humboldt County, that was for sale, and bought it in the name of the Little River Redwood Company.

Nothing was done with the property until 1907, when Frank Bronson and Mr. McGillivray were sent out to oDen an operation, but it did not develop at all satisfactory to Ottawa. In the fall of 1908 I came out to make a report. When I got to Humboldt County, Frank Bronson was in the hospital and Mr. McGillivray had gone to British Columbia. I reported back to Ottawa, and io my surprise I was asked to take charge of things. I said I would if things

were left in my hands with full operating charge, and regular reports sent back to Ottawa.

Mrs. Cole and I came to San Francisco on January 2nd, 1909. Next day we took the Steamer 'Topeka' for Eureka. Arriving there we took a horse and buggy to 'Bullwinkle,' where the mill was located. The name was later changed to 'Cranell.'

The crew were away for the Christmas holidays, but returned the next day, and I began a cleaning-up of the operation, finding a millwright and a logging boss on the job.

Frank Vandusen got a gang of experienced men in Eureka, and we opened the mill on the lst of May, after very much work. Cragie Sharp was our storekeeper, and he ran the store for twentv vears.

Our sales agents iri San Francisco were \Marren and Lauden, both experienced lumber salesmen. Had wide connections and a good line of customers. Keeping in touch with them I made a trip to the city once a month.

I had many experienced loggers work for me: George Pinkerton, Tom Crowley, Johnson Ross; they all remained with me until they retired or passed away. They all worked very satisfactorily.

Howard A. Libbey was the most successful choice that I made, when in 1916 he became my assistant manager. He is the most outstanding man in the industry today.

We bought the Steamers 'Washington' in 1914 and the 'Tamalpais' in 1919, and in 1923 The Humboldt Northern Railroad from Dolbeer and Carson Lumber Company, which ran from the Little River Mill to Humboldt Bay.

In 1926 the Little River Redwood Company did a great deal of business exporting lumber to various countries in the world, and was very successful until the outbreak of the World War II.

In 1929 the merger of the Hammond Lumber Co. and

REDWOOD

for the Retqil Lumber Deqlersand Industriql Users

TOpoz l-6701

the Little River Co. was suggested. In 1930 the conversations were still going on and it was not until the later part of the year that things were definitely sealed.

In 1933 the President of the United States formulated the Code Theory, known as the 'Blue Eagle.' The code meetings took up about four months of the years 1933, 1934 and 1935. In May of the last year tl-re Code was broken up as the courts had declared it illegal.

Toward the end of the year 1936, I resigned from the Hammond-Little River Company and opened an office at 704 Market Street in San Francisco and took out a realtor's license.

The Merryman Timber Company placed their large block of timber with me and I sold it for the orice of $900.000 to David Bohannon, a successful lumberman from South of San Francisco.

In 1938 Davis Weyerhaeuser, president of the Weyerhaeuser Timber Company, spoke of the large timber holding of the Hall-Davis Company near Orick in which his people had a large interest. His family had put a lower value on the property than the Treasury Department thought it was worth. He asked me to act for him in the valuation of the property and make a valuation, which I did with Mr. David T. Mason, and then we made a separate estimation. After listening to evidence for several days, the court handed down a valuation, about one-third the value of the property by the Department.

The Hill-Davis property was held by two interests, and when everything was settled the property was divided by Redwood Creek, the Hammond Lumber Company taking the area south and west of Redwood Creek, and the HillDavis Company taking the half north ar.rd east of Redwood Creek.

After the division was complete, lloward A. Libbey of the Arcata Redwood Company purchased the portion that went to the Hammond Company on the west side of Highway 101. I was glad to see him make the purchase. In the last three years the mill has been enlarged by a new lumberyard halfway between Aracata and Eureka, known as the Brainard Yard. I{ere the Arcata Lumber Company has an equipment to carry on a very successful business for many years.

Reinhard's Cabinet was a new listing in Burch are desigr.rated

Shop, at 2806 S. Walnut St. in Fresno, October. Walter Reinhard and TolTn as proprietors.

Rudiger-Long Co. Nqmed Distributor

Universal Molding Co. of Lynwood, Calif., has appointed Rudiger-Lang Co., a leading manufacturer of metal rvindow screens, as a clistributor for their screen products. Rudiger-Lang now carries a complete stock of Universal components. The firm's western sales offices are located in Berkeley and Van Nuys, Calif.

for Quolity and Responsibility

-- See your distribulor - -

t/ Alaminnm 9UDING WINDOWS

t/ Alumirrurn PAIIO DOORS

t/ Al,uminunr. WINDOW SCREENS

t/ Aluminunr. SCREEN DOORS

t/ Alumirntm COIIBINATION DOORS

Georgio-Pocific Worehouses Grow Wirh Three Western Addirions

Georgia-Pacific's number of distribution centers has risen to 57 with the recent addition of five new warehouses. according to Steward W. White, warehouse division vicepresident. New additions are in El Paso, Texas; Riverside, Calif. ; Bakersfield, Calif.; Richmond, Va., and Salt Lake City, Utah.

The Riverside-San Bernardino area warehouse was preyigusly a distribution center for Van Noy Plywood, Inc. William Van Noy will continue in the employ'of Georgia- Pacific as manager of this operation, at 1785 MassachusEtts Avenue. A full line of G-P products will be carried by the Riyerside warehouse, which will shortly move into a lirger warehouse facility now under construction. Delivering carrier is Southern Pacific Railroad.

An open house marked the formal introduction of

Georgia-Pacific's new warehouse in Bakersfield, Calif., at 223I "R" Street. Manager is Harold A. Fuerst, previously with the company's Fresno.operation. Stocking plywood, hardboard and redwood for the Kern, Tulare and Inyo county areas in Southern California, the distribution center is 10,000 sq. ft. of concrete construction. Serviced by Southern Pacific Railroad, the building was formerly owned by Pacific Motor Trucking.

Purchase of Davidson Plywood Corporation of Utah brought Georgia-Pacific its 57th warehouse located at 375 West Whitney Avenue in Salt Lake City. David A. Durkee, Jr., will manage the distribution center which services Utah, southern Idaho and eastern Nevada with all G-P products. The 16,000 sq. ft. warehouse is serviced by Union Pacific Railroad.

Leaders of the fir plywood industry gathered in Eugene, Oregon, October 23, lor inauguration of the new building housing United States Plywood Corporation's \Mest Coast purchasing omce-an extraordinary communications center which each month receives and olaces orders for more than 1,200 cars of fir plywood. That is a far greater amount than is handled through any other office in the world.

Wallace E. Williams, director of the office, believes the impressive one-story building is worthy of its status as the most important fir plywood market in the world. IIe explained that it handles fir plywood orders from all 123 branches of United States Plywood Corp. As the orders come in by telephone, teletype and telefax, Williams said, they are relayed out either to one of the company's own mills (such as the one in Eugene), one of the mills from whom the company buys on contract (such as the huge Cascades Plywood Company mill in Lebanon) or to one of the 54 or so independent mills with which the office is in constant touch.

An elaborate IBM card system. said Williams. "tracks"

TUMBER FOR, EVERY PURPOSE

DOUGTAS FIR

ROUGH OR SURFACED DIiAENSION

CATIFORNIA REDWOOD

ROUGH OR SURFACED

. GREEN OR DRY

ond ALL OTHER PACIFIC COAST SPECIES

WHOtESAtE LUMBER DIRECT MItL SHIPMENTS_RAIT OR TRUCK_CARGO

Dqvid E. Loshley, Colifornio Monoger

518 South Lqke Avenue, Posodeno, Cqliforniq

each order from the time it is placed until the time it reaches its ultimate destination. Because of this high degree of automation, the offrce is able to handle its vast volume of work with a staff of 14 men and eight women.

Williams said Eugene was chosen for location of the new office because of its geographically central position in the fir plywood industry. But he also pointed out that the city is becoming an increasingly important center for the wood products industries as a whole.

Greeting guests at the open house were Gene C. Brewer, president of United States Plywood Corporation, and Monroe Pollack, vice-president in charge of sales. Both came from New York especially for the opening.

The Cooling Tower Maintenance Co. at 7161 Telegraph Road in Los Angeles was added to the industry listings for NTovember. The firm manufactures cooling towers.

NOVOPTY AND THE PARTICLE BOAR,D INDUSTR,Y

A recent survey of the world's forest products industries by the United Nations Food and Agricultural Organization (FAO) stated that "the particle board industiy is the youngest of the existing forest industries but its growth in the past decade has been phenomenal."

The survey reported the following figures for world particle board output (in million square feet, 3f 8', basis) : t951-62.1, 1952-t24.3, t953--233.9, 1954-464.4, 19557 54.8, r956-t,244.1, t95S-3,567 .4.

Novoply was first introduced in Switzerland in 1947. United States Plywood Corporation started manufacturing it in this country in 1951 under license from its inventor-, a Swiss wood technologist named Fred Fahrni, who is now head of the Fahrni Institute in Zurich and has issued licenses to-producers in 14 counties. Licensees meet at regu- lar intervals to trade notes on know-how in technology, plo- duction and sales. The new plant in South Boston-,- in its planning, has therefore had the benefit of the latest worldwide thinking in wood and resin technology.

Particle boards of various types are now manufactured by approximately 60 firms in the United States. Their common denominator is that they are constructed of wood particles-whether fakes, chips, shavings or saw- dust-bonded under pressure with a resin- or other binder.

Novoply is_ an engineered three-ply board consisting of dense outer layers of resin-impregnated flakes bondeil to an.inner layer of chips. When it first appeared, one commentator called it "the wood nature should have invented.', Because it. has_ no grain direction, and because of its patented. sandwich-type constrlgtion, Novoply shows e*iep- tional dimensional stability. These properiiis have brougfit it into wide demand as a-material iortloset and cupboird

sliding and bifold doors, for dinette and table underlayment, for partition and wall panels, and a wide variety of other uses.

It is interesting to note that the original impetus for a board such as Novoply arose from the necessity of Europeans to utllize as high a percentage as possible of their wood supply. Much of the material used in particle boards was, in former years, simply discarded.

But now, at an integrated plywood-lumber-logging operation such as the vast U.S. Plywood complex at Anderson, California, use in Novoply of peeler cor6s and other remnants gives profitable utilization of 8O/o to 85/o of the tree, as compared with a wood industry average in the neighborhood of 55/o.The new U.S. Plywood plant in South Boston will utilize just as high a percentage, producing not from selected left-overs but from "round logs."

Novoply is produced under rigid quality controls. The proportion of resin to chips and flakes, for example, is care-

Gene C. BREWER, president of U.S. Plywood Corp., with somple of Novoply

tops, for floor store fixtures

Wholesale T I M B En $ hbblng

o pouglos Fir in sizes 24" x24"

o Pfqner copocity for surfocing to 24" x 24' =-=ti. Remnqnt focilities for resowing to 34" x34"

we can't find it...we'll make it

fully metered. Moisture content is checked at several points on the automated production line. Samples of daily production undergo an exacting series of tests to assure uniformly high quality levels.

Bellomy Joins Neimon-Reed to Service Indusfriol Accounts

Pi Bliss, sales manager of Neiman-Reed Lumber Co., Inc., Van Nuys, California, has appointed Don Bellamy to the sales staff of the wholesale distributors. Bellamy will be calling on industrial accounts, selling all items of plywood, lumber, particleboard and hardboard.

A native of British Columbia, Bellamy was formerly employed as sales manager and general -at.tager of Whonnock Lumber Co. and Canford Lumber & Veneer Company. He also has several years' experience as a distributor of saws and planer knives. Since coming to Southern California less than a year ago, he has been manager of one of the Hammond yards.

November Building Moferiqls Soles Hit $1.4 Billion

Total sales of retail stores in November were $17.9 billion, the U. S. Department of Commerce discloses. This advance figure, after adjustment for seasonal factors and trading-day differences, was about l/o below October of 1959 and about 7/o above November 1958. Final estimates for October indicate that seasonally adjusted retail sales were 3/o above Seotember.

Lumber and associated sales in November were S1.4 billion, not adjusted for seasonal factors and trading-day differences. October sales were W 7% from 1958, but down about l/o from September 1959, adjusted figure.

Luxury Troct Plqnned for Ronch

Two-thousand luxury homes, a shopping center, schools and other community facilities are scheduled to occupy the site of the 1,000-acre Meadowlark ranch, six miles north of Rancho Santa Fe, California. Sale of the ranch to George E. Osborn and Gould L. Eddv. former officials of San Diego's Silver Gate Savings & Loan Association, was announced for more than $3 million.

Textolite Sers Coliforniq Scrles

Several new field sales representatives for Textolite*General Electric's line of decorative surfacing plasticswere named recently by the company's Laminated Products department. They include V. Christopher Price-Northern California and Northern Utah and Idaho: Walter E. Slaven -Los Angeles, California.

stNcE r898

Brocdwoy ot the Estuory AL/AIYIEDA, CAIIFORNIA

LAkehurst 3-5550

PONDEROSA PINE o

DOUGTAS FIR

SUOAR PINE

O WHITE FIR ' REDWOOD AND IRUCK SHIPMENT!;

HEARIT 1UMBER COMPAilY

P.O. BOX 367

PHONE: SPring 2-5291

TWX: MF 75

'I,TEDFORD, OREGON

RAIt Brqnch Office: P.O. Box 799

ARCATA, CAIIF.

VAndyke 2-2447

TWX: ARC 3l

Brewsler & Blume, Inc. Security Building

Posodeno, Colif. MUrroy l-3140

TWX: PqsoCsl7339

Eqrle D. Bender 2559 Corlsen

Oqklond 2, Colif. ANdover l-7260

Direct Teletype lines-All Offices-for immediole Quototion ond Confirmotion of Orders

Long-Bell's New'Lumbet'-Jqck' Hqndles Logs Like Mqtchsticks

Weed, California-When George (better known as "Spike") Yandell quit ranching back in 1937 to go to work in the lumber business in Weed, he little suspected that he would someday step into the saddle of something like the huge Lumber-Jack

t.c.t. RAIL CARGO

Truck ond Trqiler

DOUGLAS

FIR,

R,EDWOOD HEMLOCK PONDEROSA SUGAR PINE

wholesale only!

he now pilots around. Yandell is the operator of the new, big log handler which rumbles about the log storage area at Weed Branch of International Paper Company's Long-Bell Division. The big machine handles logs like they were matchsticks. Forty-one feet long, the rig weighs more than 45 tons. It can move a load up to 30 tons. Motorized muscle of the machine is a 3OOhorsepower Cummins diesel engine. The Lumber-Jack was built by Wagner Tractor, Inc. of Portland, Oregon.

"She handles nice and easv." Yandell reports after several months of operating the Lumber-Jack. "And, surprisingly, it's a Drettv smooth ride."

^The-big log stacker can, and sometimes does, take an entire load of logs directly off a truck. Ordinary procedure, however, at Long-Bell's 22-acre log storage area is for a crane to sort logs by species into bins. Then Yandell and his machine empty the bins by either taking the logs to the pond or to the decking area. When logs are needed from the deck, Yandell undecks and dumps them into the pond where they are floated to the slip to go either to the sawmill or plywood plant.

Trucks and railroad cars which contain the soecies the mill is cutting are dumped directly into the pond by the conventional "A-frame" log dump.

Before he started herding the log stacker, Yandell operated the crane at the log storage area. He notices quite an improvement in the job the new machine does compared with the old method of cold decking with the crane.

"The work is a lot n-rore efficient with this new piece of equipment." he said. "as well as easier."

IP's Long-Bell Division also has another giant log handler in action at Chelatchie, Washington, where the company is building a new plywood plant and lumber mill operation. The Chelatchie machine is a 65-ton LeTourneau log handler which hoists around loads up to 50 tons.

CDftilrrcrry

Frederick W. Pcyne

Services were held December 9 at the Saint Marks Episcopal church in Berkeley for Frederick W. (Fred) Payne, 78, latally stricken December 6 while visiting in Scottsdale, Arizona. A resident of Berkeley, Mr. Payne was a graduate of the University of Minnesota (Class of '06) and long active in the California and Oregon lumber industry. Mr. Payne was born in Spring Valley, Minnesota, and began his lumber career with the C. A. Smith Lumber Co. shortly after it was established at Marshfield, Oregon. After many years with that firm, Payne established Western Battery Separator Company during the early 30's and later became active in several lumber operations. lIe was past president

of Western Battery Separator Company of California, as well as past president of Webco Veneer, Coon Creek Lumber Company and Western Handle Co., all of Roseburg, Oregon. Mr. Payne was a member of the church, Beta Theta Pi of the University of Minnesota and the Lakefield Minnesota Masonic Lodge. He leaves his wife, Mrs. Nan Payne; a daughter, Mrs. Alfred Garrison of Baltimore; a son, Frederick W. Payne, Jr., of Piedmont; seven grandchildren. a brother and two sisters in the east.

Venfuro Shopping Areo Plqnned

Ventura County authorities are considering plans to per- mit a I2-acre shopping center at Santa Susana, Calif. Charles E. Springer of Burbank and Lawrence M. Scarpace of Northridge are the developers, it is reported. A 40,000-sq. ft. supermarket, a restaurant and a bank are included in the plans.

25,OOO Ailend Deqler Exposition

(Continued from Page 10)

the industry merchandises and improves the values of lumber.

In stating his own position on the use of lumber in the future, Commissioner Zimmerman said: "I must say that it can make no difference to FHA whether America's homes are built of lumber, aluminum, steel or some other new material. It can make no difierence to FHA whether conventional on-site construction methods are used, whether they are prefabricated, or whether they derive from some automated process heretofore undreamed of. FHA is simply interested in our families being adequately housed."

After pointing to the decline in the use of lumber for building during the past 40 years, Commissioner Zimmer man stated the positive side of the picture. "Frankly, I see no reason why new methods of manufacture should preclude the use of lumber," he said. "I know that chemists and engineers are working with the lumber industry to come up with new products of new qualities and new properties. I know that the lumber industry is looking for new and better ways of milling lumber; new ways to get more wood with less waste; new ways to make fiber and particle board; new shapes and forms to achieve greater strength and more attractive appearance.

"Research and development, in which you retail lumber dealers share, constantly open new fields and present new challenges," he added.

"Changed techniques of construction and mass building operations challenge old concepts-including the channels of distribution. Progress in materials handling is a must."

Commissioner Zimmerman concludecl his statement by saying: "Your achievements to date in meeting the challenge of new developments in a growing America have been great. But you will have to put forth even greater efforts to meet the challenges that lie ahead."

Also during the Board meeting, Commissioner Zimmerman announced that, effective April 1, 1960, all board and framing lumber used in housing built under FHA inspection will have to be grade-marked by an association or independent agency approved by FHA and the American Lumber Standards Committee. The announcement was applauded by the directors, and President Blackstock remarked that the effect of the FHA decision would be good for the consumer, the lumber dealer and the building industry generally.

"The action is in conformance with the long-standing industry desires of retailers and many leading manufacturers to provide the consumer with easily identified, quality wood products," Mr. Blackstock said.

H. R. Northup, executive vice-president of NRLDA, in his annual report to the Board members told them that their optimism about business conditions for 1959 seemed to have been well-founded. He said 1959 was a good year for construction and based his belief on the fact that it was the third largest year in history for new housing starts. He also pointed to statistics indicating the year brought substantially increased volume and a better-profit picture to the retail lumber industry.

NRLDA Legislative Counsel J. H. Else reviewed Federal legislation during the last session of Congress which affected the retail lumber industry. He explained in some detail what the 1959 Housing bill and Labor Reform Act meant to the retailer of building materials. For 1960, Mr. Else said the "liberals" in Congress will push for more and more "welfare" legislation.

"There will be a strong drive for extension of coverage of the Wage-Hour Act to retailers," he said. "The farm subsidy program will come in for considerable debate; a liberal housing bill calling for more public housing, more housing for the elderly, increased funds for urban renewal, and similar programs will occupy much time in Congress next year," he added.

Expanded labor relations activities for the National were reported by Joseph J. Fitzgerald, Chicago, Ill., chairman of the Labor Relations Committee. In accordance with earlier committee recommendations, a program for providing members with expert advice on labor problems was initiated.

A survey of marketing practices in the retail lumber industry is currently underway, according to John C. McCormick, Indianapolis, Ind., chairman of the Committee on Marketing.

Robert Blackstock, Seattle, Washington, reporting for the Lumber Dealers Research Council, pointed to the large gains in LDRC membership during the past year as an indication of the acceptance component construction is building for itself. He said the Lu-Re-Co research home being built in Champaign, I11., was attracting wide-spread atten-

\N ILMINGTON B STREET

YOUR GUIDE TO BETTERSERVICE... for Wholesqle Distributors ond Relqil Lumber Deqlers

TUMBERlong Dimension, Plonk qnd Timbers for Speciol Requiremenls

PLYWO O DComplete Inventory of Interior ond Exferior Plywood for lmmediote Delivery from Wilminglon worehouse

PROMPT SHIPMENTvio Corgo lo serve Retoil Deqlers in Southern Coliforniq qnd Arizonq

FAST DELIVER,Y -

vio Freewoys to All Areos, including Sontq Bqrboro, Kern, Venturo, Oronge, Sqn Bernqrdino, Riverside ond Sqn Diego Counties

COOS HEAD TUMBER &. PTYTUOOD CO.

SPruce 5-1179

tion by the fact that the largest dimension lumber in the structure was a two-by-four. He predicted the component assembly ofiered the retail lumber dealer one of the greatest profit-building opportunities now available to him.

Oertell Collins, Savannah, Ga., general chairman of the Committee on Exposition, reported that the NRLDA Exposition is steadily accomplishing the major purpose for which it was originated ; to protect and improve the position of the dealer in the distribution of lumber and building products."

Southern California Dealers Tell Exposition Experiences Back Home

inventory. marketing you know, Plywood Lumber

the more you sell, and I welcome young men with young ideas in this great industry of ours," he said in closing.

Dealer Walt Taylor said there were many things that held his interest at the convention, and, "I think exhibitors are just as important as the speeches." The 76,000 square feet of exhibit space offered sales ideas that were worth the trip alone, he said, not to mention the pleasure he secured meeting so many people from all sections of the country.

He tbld of the long hours, starting with breakfast at 7;15 a.m., and ending after midnight. But, most of rall, the exchange of ideas, new items offered dealers and selling ideas, seemed to leave a lasting impression on this progressive dealer.

"We were promised action and that is really what we got," he declared. -'

Following the showing of the Masonite production, President Ward adjourned the meeting and thanked everybody for attending. He called attention to the remarks made by

Mill

ANAHEIM 9TREET

P'o' Box t2l5Berth 135 - wilmington' cqliforniq Member: Douglos Fir Plywood Associotion

TErminol 4-s26r

PACTFIC COAST HlGl{wAY lol

Tom Fox and urged everyone to work for a successful event in San Francisco. He also emphasized Tom's statement that "Our greatest need is young blood in this business."

The Active and Associate members of the SCRLA attending the December 8 luncheon meeting at the Biltmore hotel included:

Guy Barnett, Rossman Mill & Lumber Co., Ltd.; Miles Davidson, Sun Lumber Co.; Arthur Dickenson, Dickenson Lumber Co.; Frank

Home-lmprovement Tqx Cut Proposed

Norman Mason, the nation's Housing and Home Finance Administrator, came up with a plan at NRLDA's annual meeting to end the cancerous spread of slums through American cities. He proposed that owners who improve homes and other buildings be granted some tax exemption. "This," Mason said, "would immediately solve the entire urban renewal problem. At present, the owners who modernize a run-down home or other building are rewarded immediately by higher tax bills'" Mason maintained that this discourages people from keeping up their homes. He disclosed that he has suggested that individuals be granted a federal income tax exemption for at least part of their expenditures for home improvement. He said that the Treasury Department is not enthusiastic about the proposal, but that it will probably be considered at the next session of Congress.

Mason also advised that cities devise some means of holding down real-estate taxes on run-down properties that are modernized. He says the whole tax structure is unfair in imposing too great a burden on real estate for cost of city government.

[eft: (Deqlers ql lunch included (1. to r.l Ed Fountoin, Stuqrt Horris, Rutt Fritchey od Bob Leishmon.

Luncheon group (on poge qt rightl intludes Frqnk Doepker, Fronk Kelly, Henry Gorniobst, George Rei!' Bob 5ieven

Doepker, Mullin Lumber Co. of North Hollywood; Thomas J, Fox, John W. Fisher Lumber Co.; Ed Fountain, Ed Fountain Lumber Co.; Russell Fritchey, Palm Avenue Lumber Co.; Ben Gardiner, Warren Southwest, Inc.; Orrie W. Hamilton, S. C. R. L. A.; Ronald Ilarnew, Hayward Lumber & Investment Co.; Stuart W' Harris, Lounsberry & Harris; William Jenrich, Masonite Corporation; Frode B. Kilstofte, Rossman Mill & Lumber Co., Ltd.; Henry A. Kindness, Masonite Corporation; Robert Leishman, Crown City Lumber & Mill Co.; Paul Pestel, Blue Diamond Corp.; Carl E. Poyner, Wholesale Forest Products Co., Inc.; George Reis, Southwest Plywood

PRODACTS of PROdRESS

No doubt obout it, MOORE MODERN n ETHODS hove mode lumber-drying focilities o most profitoble investment for ony mill, regordless of size or drying requirement. Moore Cross-Circulotion Kilns-products of the progress which hos generofed from modern methods-ore so perfected thot lumber drying is sofer, more economicol ond more profitoble thon ever before! Why not osk o Moore Engineer obout kiln designs which could put on end to your drying problem. You con expect o prompt reply!

Moonu Dny Krr,u Company

Producers' Gouncil Elects

National directors for the Producers' Council 1959-60 year, elected at the Council's 38th annual meeting in St. Louis, include Marvin Greenwood (The Celotex Corp.), F. B. Peckham (U. S. Plywood Corp.), and George Nlartens (Johns-Manville Sales Corp.).

Perty Internqfionol Nomes Dinkin

Fred Dinkin has been named vice-president for plywood operations and purchasing at Perry Internatiorul Corporation, announces Harry A. Perry, president of the Inglewood firm. He has assumed his new duties in the firm's new offrces at 733 S. Hindry Ave.

Moore Cross-Circulofion Kilns ol Plqcerville Lumber €ompony, Plocerville, Cqlif.

Corp.; B. Floyd Scott, Western Mill & Lumber Co.; Thomas D. Supple, Sun Lumber Co.; Walter F. Taylor, Walt Taylor Lumber Co.; Joseph Wiek, Masonite Corporation, and C. Gilmore Ward, Ward & Harrington Lumber Co.

L. A. Hoo-Hoo Host Boys ot Christmqs

(Continued from Page 14) sponsor this party, and when they take hold it is bound to be one fine big 5u6ss55-fscause they just won't have it any other way. Thanks, girls !

Entertainment at the Biltmore was furnished by the Lou Dorn Agency of Hollywood.

A special Thank-you note from the Club 2 Charity Fund committee, and thanking them for their generous cash contributions to the success of the big Christmas event, was sent to each of the following:

Associated Molding, Anau,'alt Lumber Co., Allied Veneer Company, Atlas Lumber Co., Angelus Hardwood Co., Bliss Lumber Company, Bailey-Riggert Plywood Co., BoandDaly Lumber Co., Bohnhoff Lumber Co., Inc., Beckman Lumber Service, E. L. Bruce Co., Inc., Brush Industrial Lumber Co., Cal-Pacific Redwood Sales, Crofoot Lumber Co., Chozen Trucking, Crenshaw Lumber Co., Cal-West Lumber Co., Consolidated Lumber Co., Castelazo & Associates, California Panel & Veneer Co., T. M. Cobb Co., F. M. Crar,r'ford Lumber. Inc..

W. M. Dary Co., G. W. Dow, E. D. Delaney Co., D. C. Essley & Son, Inc.,

Fern Trucking Co., John W. Fisher Lumber Co., Fremont Forest Products; Forest Products Sales Co., General Veneer Mfg. Co., Margaret Gimmel'I, Hobbs Wall Lumber Co., Harbor Plywood Corp., A. L. Hoover Co., C. P. Henry & Co., Hyster Co., Independent Building Materials Co.,

F. L. Jordan Sash & Door Co.,

H. W. Koll, Lerrett Lumber Co., James S. Linderman Co., Los Angeles Millwork Co., Los-Cal Lun'rber Co., Gus Luellwitz.

Marquart-Wolfe Lumber Co., Morgan-Davidson Lumber Co., Max Hardwood Co., Mullin Lumber Co., Orban Lumber Company, Rex Oxford Lumber Co., Robert S. Osgood Lumber Co., Owens-Parks Lumber Co.,

A. C. Pascoe, Pine Box and Lumber Co., Rouncls Lumber, E. L. Reitz Co., Rossman Lumber Co., Reel Lumber Service, Southwest Lumber Co., S and S Lumber Co., Somerville Plywood Corp., O. W. Stewart Plywood Co., San Gabriel Valley Lumber Co., Sun Lumber Co., Simmons Hardwood Lumber Co., Leroy H. Stanton, Sr., E. J. Stanton & Son, Inc.,

Tacoma Lumber Sales, Tarter, Webster & Johnson, Inc., Trojan Lumber Co..

United Wholesale Lumber Co., United States plywood Corp., Union Lumber, Western Mill & Lumber Co., Wall Dry Kiln Co., Inc., West Coast Screen Co.

Maiza Bailey of Atlas Lumber Company donated a beautiful set of hand-painted Christmas candles which were auctioned to the highest bidder, Roy Stanton, Sr., for 930. This amount was handed to LeRoy Haynes in the name of Los Angeles Hoo-Hoo-Ette Club No. l. He expressed sincere gratitude to the "gals"-and also to Maiza.

USP Gers Added Gqscodes Ourpur

__Casca{es Ply_wood Corporation has contracted to provide United. States. Plywood Corporation's vast distributiron sys- tem with additional production which, within a few years. will amo_unt to 4l milllel feet per month. The produltion, largely Larch plywood (which is similar in characteristics to Douglas Fir plywood), will come from Cascades' recently acquired plant in Polson, Montana.

The distribution agreement was signed by Charles W. F-o1,_ qreri(ent of Cascades, and Gene C. Brewer, president 9l y q. Plywoo_d-. Mr. Blewer pointed our that, althouglr United -States Plywood Corporation is a major manufa-cturer of Douglas Fir Plywood, it purchases irom outside sollrces approximately two-thirds of the amount it sells.

Mr. Fox said Cascades plans to spend over $1,500,000 during the nex_t few_years_modernizing and expanding the polson plant. It is located in northwestern Mbntanal 65 mile. north of Missoula. The Polson plant's output, said Mr. Fox, has been secured by a commitment for 3-00 million feet of timber in the vicinity, -a,nd negotiations are under way to augment this supply ivith purciases of government timber.

lI BIG REASOIIS whv You shoutd sefecr-

Hollow-Core Doors

Nylon Roller Metol Drower Guides

. Hidden Dove-Toil Drqwer Joints

Select White Birch

Completely Enclosed Cobinets

. Pre-Finished or Unfinished

. Competitive Prices

Excellent Croftsmonship

Quqlity Control

. Modulqr Units for Every Purpose

o For New Construcfion or Remodeling

READY IU|AID ](TTGHENS. ING.

2-4753

Dow to Construct Phenol Plqnt on West Coqst

The Dow Chemical Company alllloullces it will construct a phenol plant with a capacity of 36 million pounds per year in the Pacilic Northwest. The plant will be built at a location still to be selected on deep water at Puget Sound, or in the Longview, Washington, or the Portland, Oregon, area. Options on some sites have been secured and others still are under study.

Several million dollars will be spent o11 property development and plant construction before operations begin early ir-r 1961. Dow said construction of the ohenol plant is the first step irr the planned development of irr integrated chemical and plastics manufacturing operation in the Northwest to produce chemical materials important to the region's growlng economy.

Phenol has a wide variety of applications as a chemical

intermediate and is particularly Coast's plastics, agricultural and important to the West lumber industries.

SWPA Elects Jenkins

Robert T. Jenkins, Winslow, Ariz., was elected president of the Southwest Pine Association at the gioup's annual meeting in Albuquerque, New Mexico. lle succeeds Milton Whiting of Kaibab Lumber Co., Flagstaff , Ariz.

Named vice-president was P. C. Gaffney, Phoenix. James J. Cox of Phoenix was re-elected executive secretary. SWPA's new executive committee is made up of Jenkini, Yale Weinstein and Whiting.

The association, made up of Arizona and New Mexico lumber producers, voted to cooperate with other parts of the Western Pine industry in trying to obtain relief through the courts from the competition of Mexican mouldiirg interests.

Disfribuforships Avoiloble in Colifornio ond Wesfern Sfoles

t. P. lvory, President Ray Wiig, Vice-President and General Manager-Sales llave Elson, Purchasing Agent

Under rhe Holly

Under the holly with PollyWith Polly, bewitching and shy; A glint of warm gold in her tresses, A hint of blue dream in her eye.

A fig for the night and it's stormingSome music, and laughter, and folly; We'll lift a blithe tune

When it's summer and JuneUnder the holly with Polly.

Quick Thinking

A young man was taking the examination for a place on the police force, and the examiner asked:

"Suppose you were walking along the street and a young woman rushed up and reported that a strange man had just grabbed her and kissed her. What would you do?"

"A pretty young woman?" asked the potential young cop.

"'Well, let's say she is a pretty young woman," replied the examiner.

"Well, sir," said the young man, "there are several things that I would do, but first, with the young woman's assistance, I would suggest reconstructing the crime."

The R"oqd to Success

The road to success is over the rough hill of difficulty.

The path to prosperity is through the swamps of sacrifice.

If you have decided that you are going to detour, going to duck the regular route and reach your ambitious goal without honest service and the hardest kind of hard workpinch yourself, boy I you're dreaming.

Gude Nichr

Sandy and Archie were sitting in a streetcar when a pretty girl got in and smiled at Sandy. He tipped his hat.

"Do you know her?" asked Archie.

"Verra well," replied Sandy.

"Well then, let's go over and sit beside her and you can introduce me," said Archie.

"V/ait a bit," replied Sandy, "She hasna paid her fare yet."

Flowers

How the universal heart of man blesses flowers ! They are wreathed around the cradle, the marriage altar, and the tomb. The Persian in the Far East delights in their perfume and writes his love in nosegays; while the Indian child of the Far West claps his hands with glee as he gathers the abaniloned blossoms-the illuminated scriptures of the prairies. The Cupid of the ancient Hindus tipped his arrows with flowers, and orange blossoms are a bridal crown with us. Flowers garlanded the Grecian altar and hung in votive wreaths before the Christian shrine. All these are appropriate uses.-L. M. Child.

The lumber Outlook for | 960

By H. V. Simpson, Executive Vice-President, West Coast Lumbermen's Association

Demand for housing in 1960 should equal the high level of last year's 1.35 million new starts. But the money to buy these same houses may not be so easily obtained. The F'ederal Reserve Board's tight-money policy, a hedge against inflation, hits hard at the lumber industry, as money for home mortgages dries up under such a program.

This is an election year upcoming, and the administration probably will not stand by and see the home construction industry harmed too severely.

Another bright spot is the boom-type optimism which seems to permeate all levels of business, and the declared intention of many big business managers is to expand plants and add to payrolls. Lumber should share in this boom movement.

The unknown factor as far as lumber is concerned is money. The Douglas fir industry is capable of supplying lumber in quantities usual for this region, 12 billion board feet annually from the fir region of Oregon, Washington and California. If the demand remains firm this year, we could have another satisfactory year here along the West Coast.

Mind R.eoder?

The stout lady at the restaurant table said to her equdlly fat companion:"How do you suppose that waitress knew we didn't want any butter?"

Wouldn't Sell

Two old lumberjacks were walking down the street in Seattle, hungry, cold, broke and very low in spirits.

Bill spied a small white envelope lying in the gutter, stooped over, picked it up, and found that it contained a spoonful of fine, white powder. He took a pinch and sniffed it to see what it was. Then he took another good sniff. Shaking his shoulders and tossing his head with sudden new life, he turned to his friend and said:

"George, get ready, we're going to hop the Limited for Frisco tonight."

"What's the idea?" asked the other. "We can get just as hungry in Seattle as we can in Frisco." Then he took a sniff of the powder the other held in his hand.

"I'm going down there and buy all the lumber carriers on the Coast, take them out of commission, and corner the lumber market," boasted Bill.

But George took another good sniff of the powder and firmly said: "No you won't. I won't sell !"

Her Christmcrs Wish

One Christmas night, a little three-year-old girl was saying her prayers at her mother's knee, and she ended it:

"Thank you, Lord, for all the nice presents I got; and I certainly hope your Son Jesus had a happy birthday."

@url Btrhulil Tfrumhtr 6,fr.

P.O. BOX 665

SATES OFFICE: 928 H Slreet VAndyke 2-O3t I rw*sARctz

GIUATITY BAND SAWN TUMBER

DEPENDABTE SERVICE

TR,UCK & TR.AItER.

RA

Henry M. Hink

I lO7 Merchqnts Exchqnge Bldg. Sqn Frqncisco, Cqliforniq

Phone: YUkon 6-5421

MILLS ond PTANING MILL Smirh River, Cqlifornic

ARCATA. CAIIF.

For West Fir Sqles Co. 228 Str, Beverly Drive Beverly Hills, Cclif. BRqdshow 2-4353 CRestview 5-6634

Associote Member: Representing Some oJ the Older and Betler Mills in Oregon crnd Northern California Now Mqnvlacturing

CluroRNrA Lumgrn hsprcroN SrnvrcE

ll9o LINCOIN AVE. (Room l) . SAN JOSE 25, CALIFORNIA o CYpress 7-8071 lnspection Services-DOUGIAS FIR REDWOOD PINE Mill Confrccls-Tronsient lnspection-Speciol 9ervices

ros Ansetes Inspecor: N3]il:ljy i:flt|i(ofter 5:0o p.m.)

All Fromi,ng Lumber Used in L.A. Must Be'Grqde-stomped' Now

All Framing lumber used on or after January 1, 1960, in construction within the city of Los Angeles must be Gradestamped by one of the grading agencies that the city's Dept. of Building & Safety has previously approved. Lowell Kolb, chairman of the Lumber Grades Committee of the Southern California Retail Lumber Assn., asked the association last month to advise its members that the city of Los Angeles would not permit the use of resawn boards for roof sheathing after Dec. 31, 1959, unless, and only if, such boards are grade-stamped by an authorized lumber-grading agency.

Permission to use resawn boards with "Grade-Stamp" on every other piece was extended to Dec. 31 and the city ruled last July that all other lumber must be "grade-stamped."

Since it is the practice of most other Building Departments in Southern California to follow the lead of the larger cities in such matters, it is highly improbable that any other city or county in the area will permit the use of any lumber which is not grade-stamped by a recognized grading agency after the beginning of this year, reported SCRLA Executive Vice-President Orrie W. Hamilton.

It'was not believed the new order would work a hardship on any lumber dealer because the Building Departments have been more than generous in granting extensions so that the industry could dispose of its unstamped lumber before the official date requiring all lumber to be gradestamped.

The offrcial grading agencies include West Coast Lumber Bureau, Pacific Lumber Inspection Bureau, Western Pine Association, Redwood Inspection Service, California Lumber Inspection Service and others.

Weyerhoeuser Reorgonizes Top Spors

Tacoma, Wash.-Changes in Weyerhaeuser Company's top organizational structure, including the appointment of five new divisional vice-presidents, is announced by President F. K. Weyerhaeuser. These are R. E. Baker, Edwin F. Ifeacox, L. K. Larson, H. L. Simmons and Jon R. Titcomb.

Mr. Weyerhaeuser said, "Since 1957, each product group within the company has been in effect a complete business. The three corporate vice-presidents heading these groups will now have their own divisional vice-presidents."

Corporate Vice-President George Weyerhaeuser heads the renamed lumber, plywood and timberland group which will include the lumber and plywood division and the timberland division. Vice-presidents are Jon R. Titcomb, manufacturing; Robert S. Douglas, marketing; Eclwin F. Heacox, timberland division.

Corporate Vice-President John Aram of the research, new products and Silvatek group, directs the activities of three divisions. Robert D. Pauley is manager, Silvatek division. W. H. Meadowcroft is manager, new products division, and A. S. Gregory is director, research division. Gregory is heaclcluartered in Longview, the other men in this and the lumber, plywood and timberland group are headquartered in Tacoma.

Operations of the pulp, paperboard and container group, under Corporate Vice-President Hor,vard W. Morgan, have been reorganized into four divisions.

HPI Members Meet

More than 100 hardwood plywood manufacturers from all parts of the United States and Canada met in Memphis, Tennessee, October 7-9, for the 18th annual fall meeting of the Hardwood Plywood Institute, at which time a budget for 1960 was developed to enable the Institrlte to get back into promotion, publicity and advertising.

REDWOOD

Att GRADES qnd DIMENSION L.C.L.

ISorrth Bcry

From los Angeles ORegon 8-2268 Southern Seclion OSborne

Stomp Concellotion Feqlures

Tohoe Nqtionql Foresl, Olympics

The U. S. Department of Agriculture announces that the Post Office Department is cooperating in stimulating interest in winter sports in the national forests. A special postal slogan cancellation has been authorized in connection with the Winter Olympic Games in Squaw Valley in the Tahoe National Forest, California.

Starting in November, first and second class post offrces cculd request this cancellation for first class mail which will carry the message: "1960 Winter Olympics, Tahoe National Forest, California." The Olympics are being held on national forest land under a special use permit issued by the Forest Service. This typifies one phase of the Forest Service's multiple-use management of the national forests to produce water, recreation, wood, wildlife, and forage.

From Son Diego Gofl Zenalh 2261

On Feb. 18, opening day of the Olympic Games, winter will have added its snowy touch to the mountains and valleys. At that time, approximately 1,000 athletes from 35 nations will compete in Alpine and Nordic ski events, the Biathlon (a competition combining cross-country skiing and marksmanship), and in speed and figure skating events. The U. S. Post Office will issue a special commemorative stamp honoring the opening of the Winter Olympic Games. Squaw Valley, which got its name when Washoe Braves left their squaws behind in valley camps while they went deer hunting, is one of. t82 major ski areas in the national forests. These areas provide ski lifts and tows, lodges, shelter, ski schools and other services developed under permit by private enterprise to meet the needs of wintertime national forest visitors.

Best Wishes for a Happy and Prosper0us New Year

FAR WEST FIR SATES CO.

(Tell them Aou saa it in The California Lumber Merchant)

BONIUNGTOIT LT]MBBB OO.

%nakaal,e Daaudqlao

Moin Ofrice: Phone YUkon 6-5721

505-6-7 Morris Plon Bldg. 717 Morket Sl., Son Froncisco 3

Koibqb Lumber Compony Flying Gustomers on Mill Visits

Flying inspection tours to acquaint customers with the type of lumber it manufactures are a new courtesy of Kaibab Lumber Co. of Flagstaff, Arizona. The flights also

I(ATBAB LUIUIBER GO,

Mrl.l-S

a

a

Douglos Fir Ponderoso ond Sugor Pine

o Redwood

o Plnrood

o Shir€les ond loth

serve to give the customers a first-hand look at what they may expect when they order Kaibab material.

Jim T. Gotcher, Kaibab sales manager, reports that, during November, Don Anawalt of Anawalt Lumber Company, and Don Swartzendruber of Rossman Mill and Lumber were taken or-r a flying inspection tour of the Kaibab Lumber Company mill at Fredonia, Arizona. They were picked up in Los Angeles, flown to Fredonia and spent most of tl-re day looking over the mill. From Fredonia they flew over the Grand Canyon to Kaibab's mill and sales office in Flagstaff and returned to Los Angeles that evening.

Jack McDonald of Henderson Lumber Company and Walt Rasmussen and Dave McGee of Opaco Lumber Company in Las Vegas also made a one-day flying trip to the Fredonia and Flagstaff mills of Kaibab.

During October, John Jiori and Lloyd Feldman of Tucson, Arizona, made a one-day flight that took in the Holbrook, Flagstaff and Fredonia mills.

Sqntq Clqro County Spcrks Boy Areo Residentiql Permits

San Francisco.-Santa Clara county sparked the Bay Area in permits issued for residential building during the week of December 6. fssuance of permits hit fairly high considering the time of year and normal slowdown in Bay Area construction. Activity in all counties except Alameda was uD from the first December week.

Alameda issued 65 permits compared to 219 the previous week and 85 a month earlier, Contra Costa issued 66 compared to 45 and 100, Marin issued 31 compared to 23 and 19, San Francisco issued 64 compared to 55 and 106. San Mateo issued 93 against 67 and 33, and Santa Clara scored with 358 in the December 6 week against 249 aweek earlier and 90 a month earlier.

Developmenl in Aquctic Pqrk

Property at Van Ness Ave. and North Point St. in the Aquatic Park district of San Francisco is to be developed as the site for a multi-family residential development. The Albert-Lovett Company has completed negotiations with the Southern Pacific Railway for a 99-year lease on the property. A brick warehouse now occupying the halfblock site will be demolished.

"Wholesalers of West Coasl Foresf Producfs"

and A Happy New Year to YOU!

(Either o two-yedr Subscdption for yourself ot the yord or ofiic+ot*-s one-yedr deol for yourself AND onother one-yeor deol for your home, your yord employes, or som€ volued friend . . . borh for $5)

Another Downtown Retoil Yqrd Bows

to 2Oth Century Poce

Under date of October 28, 1959, the following letter went out to the trade:

C. Ganahl Lumber Company

Established 1884

1912 South Olive

Los Angeles 7, California

To our Customers:

C. Ganahl Lumber Company herewith announces its retirement from the Lumber and Building Material field, in which it has been continuously engaged over a period of more than seventy-five years, and its only remaining plant will close on November 6, 1959, after which date all retail sales and deliveries will cease.

This decision has been reached because its Down Town yard, located at l9l2 S. Olive Street, due to its restricted size and inability to carry sufficiently large and diversified inventories, is no longer in

The Grnswer to plywood storcrge problems

Designed to eliminate all the troublesome headaches of plywood storage, Johnson & Flaherty "Plyracks" will handle as many as 220 difterent types of plywood-all fully accessible-in just 100 linear feet.

The secret of "Plyracks" convenience is their complete flexibility-stacks from 1.U' to 6' may be stored with equal ease, up to L2 ft. in height. Adjustable hangers eliminate waste space. Slots in side-rails will accommodate removable hangers on 10" centers.

To end your lost space problems, use Johnson & Flaherty "Plyra&s" and use IOO/o of your plywood storage sPace -they're economical, too-call or write for free quotations.

position to adequately serve the commercial and industrial trade it has enjoyed during recent years.

It is with sincere regret that this announcement is made after so many years of rewarding experience in serving the building needs of

Kinley Heods Mohogony Assn.

Greensboro, N. C.George T. Kinley of New York City was elected president of the Mahogany Association at the association's annual meeting. He succeeds John H. Miner.

Kinley is a member of the promotional committee of the Fine Hardwoods Association and of the marketing committee of the National Association of Manufacturers. He was instrumental in the introduction and promotion of Korina veneer, a blonde hardwood from the Belgian Congo, in the American market.

Teel Williams, executive director, reported that a survey of furniture displays at the recent markets showed such a strong trend toward mahogany that it was safe to predict, "This is mahogany's year,"

The Association approved a continued strong fight against the fraudulent use of the name mahogany for Philippine hardwoods which bear no relationship to mahogany, botanically or otherwise.

tMA Welcomes Two Yqrd Members

The Lumber Merchants Assn. of Northern California. Los Angeles and Southern California. Like a number of our con- San Francisco, welcomes two more memtler-yard-s in-its temporaiies in the industry, we are bowing to the necessities of November 18 bulletin. ftry are the- Ensley.-I, umber Co.,

GL SSIFIED lDVEnrlSlile-Position W8ntod 11,00 per line, mlninum 12.00; Help Wrnted and others t1.50 per line, nlnimum $3.00. fuo lines of address 0rour addresr or our Bor numDer) count a3 one line.

Clo3lng date3 tor copt, sth and 2mh

WAI{I ADS

l{ames of Advertisers in this Dopartment using a Bor Number cannot be divulged. All inquhies and replies should be addressed to Box shown in the advertisement.

Successful Men Still Look for Work After They Find a Job

-HEI.P WANIED_

ESTABLISHED WHOLESALER needs Salesman to call on Retail Lumber Yards in L.A. & Orange Counties. Excellent opportunity for aggressive, rnerchandising-minded young man. Retail experience preferred. Give full particulars in first letter. Replies confidential.

Address Box C-2951, California Lumber Merchant

108 West 6th St., Room 50B, Los Angeles 14, Calif.

SALESMAN under 35, alert, energetic, well-grounded in fitting customer's needs to a fully supplemented stock of Redwood, Pine & Fir. L. A. & Orange counties area. No frills but unlimited opportunity. Car furnished.

WESTERN MILL & LUMBER CO.

423O Bandini Blvd., Los Angeles 23, ANgelus 2-4148

MILLWORK and CASEWORK Detailer and Draftsman opening with established Fixture and Millwork Manufacturer in San Diego area. Permanent, Good salary and all benefits. Give full resume e*periencg age, etc. Our employes know of this ad.

Address Box C-2937, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

EXCELLENT SALARY, car, expens€s,l$Oyo paid-up Life & Medical Ins. for experienced Salesman to call o,n lumber dealers, cabinet shops & furniture manufacturers in San Francisco and Peninsula territory. Our employes know of this ad,

Address Box C-849, California Lumber Merchant

1OB West 6th St., Room 508, Los Angeles 14, Calif.

SALESMAN, V/holesale, with emphasis on Ponderosa Pine, Sugar Pine and White Fir. Call on SoCal Lumber Yards and Industrials. Liberal profit split. Require sales following.

Address Box C-2946, California Lumber Merchant

l(}B West 6th St., Room 508, Los Angeles 14, Calif.

SALES PERSONNEL e:iperienced in plywood and allied building products for new East Bay distribution warehouse. Mail personal and experience resume to: HARBOR PLYWOOD CORPORATION

1000-1fth Avenue-Oakland 6. California

HARDWOOD SALES MANAGER with thorough knowledge of hardwood and clientele in Southern California. Good opoortunitv for right man. Correspondence treated confidentially. - -

Address Box C-2931, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

SALESMEN for open web steel building frames sold exclusively lhrough retail lumber dealers. It is a major specialty item requiring ingenuity and hard work-but pays big rewards.

Address Box C-2952, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

WOMAN F/C BOOKKEEPERLumber experience essential. Permanent position with wholesale concern. Bev6rly Hills area.

Address Box C-2928, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

-POSTTTONS WANTED-

COLLEGE GRADUATE with extensive experience in top-manage- ment of Line Yard & large-volume Independent Yard operations, including all phases of building materials. Presently employed. Desire change.

Address Box C-2943, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

LUMBERMAN-33I4 years' experience with Detroit lumber company. Purchasing, pricing tickets, estimating, counter sales, outside sales & servicing jobs. Special millwork, doors & windows. Good Health. Will relocate an5rwhere in So. Calif.

Address Box C-2953, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

LUMBERMAN AVAILABLE. Experienced all phases of industry. Prefer job with established No. Calif. Retail yard. Excellent refeiences; no pres€nt connection.

JACK LEWIS

5718 Barrett Ave., El Cerrito, Calif.; BEacon 4-5329

YOUNG MAN-well-rounded retail experience; intelligence, integrity,, industry, excellent habits. Prefer wholesale terrilory from O:inard north but open to ideas. Character references.

Address Box C-2954. California Lumber Merchant 108 W. 6th St., Room 5O8, Los Angeles 14, Calif.

-ond in the Nexl lssue:

The January 15 issue will carry stories and photos of the remaining industry Christmas parties for worthy causes, reports of still more recent industry annual meetings, more annual Forecasts of the business year expected, and a review of the Outstanding Retail Lumberyards of 1959 as reported in these pages all during the year. Again in 1960, The CALIFORNIA LUMBER MERCHANT expects to bring you, every 1st and 15th, the most thorough written and pictorial reports on the building materials scene.

-YARDS ctnd SITES FOR SAIE/LEASE-

Small, Attractive Yard in RMRSIDE with good building materials trade. Sales for the past three years have averaged $159,000 per year, Living quarters for manager above. Will cost 963,000. Property might be leased,If you want to sell your yard, Give us a ring - TWOHY LUMBER CO. o Lumberyard and Sawmill brokers for over 40 years o 714 West Olympic Blvd., Los Angeles 15; Rlchmond 9-8746

OUTSTANDING

Located in San P.O. Box 946

lumber yard doing TREMENDOUS business. Angelo, Texas, fast-growing town of 65,000

J. M. MANNING Sweetwater. Texas

BARGAIN-FOR LEASE, RENT OR SALE.2 acres plus- M2.-Includes dry kilns, storage sheds, etc, Custom milling & trackage available.

PHONE: RAymond 3-4874

7119 Telegraph Road, Los Angeles 22, Calif.

_EOTMMEI{T FOR SAIE-

HE.AVY FORK-LIFT TRUCKS RENTALS AND SALES MacKay Mill Service

822 - 69th Avenue Oakland 21, Catit. NEptume &9428

l-Hyster Fork-Lift Model RT 15O

l-Ross Fork-Lift 15 SH

l-Ross Fork-Lift 15 HT

l-Ross Fork-Lift 12 HT

l-Gerlinger Fork-Lift Model PH 862, with side shift

l-Gerlinger Fork-Lift Model PH 86,2, powered with Hercules Motor May be see at MacKAY MILL SERVICE 8n49th Ave., Oakland 21, Calif.; NEptune 8-9428

54"-RE-SAW-$650

Berlin-Drive Motor 50-H.P. U. S. Varidrive Fe6d Motor 3-H.P. VIKING MACHINERY LYcoming 3-3021

ilV 6]a4o'aik Stoul

Bf le Siatue

Age not guoronteed-Some I hqve fold for 20 yeors-Some Less

The Judgment of Solomon

It was a chilly day. In a crowded railroad coach, two women in one section got to quarreling about whether the window should be open or shut. One wanted it open; said if it were not opened soon she would surely suffocate. The other declared that she could not stand the cold damp air

and, if the window was open, she would certainly get the fu and die.

They called the porter and made their opposite demands about the window, and the porter just didn't know what to do. Down the aisle a way was a red-nosed old gent who looked as if he had been around. He noticed the porter's dilemma and asked him why he did not do as he was told. The porter said he couldn't, since one of them wanted the window open and the other wanted it shut. The red-nosed old gent said loudly:

"Do what both of them tell you to, porter, and you'll be all right. First, open the window. That will kill one of those ladies, according to her own statement. Then close it. That

will the other one. Then, we can continue this maybe, ride in peace."

ADr'ERTISERS INDEX

*Adverliring oppeorr In oltarnolo |ttuet

(Tell them vou sa@ it in The Calilotnia Lutnber Merchant)

Donover Co., Inc...................-..-.... *

Dooley & Co.-...,...-.,,..,,.,,,..,,,......,.. *

Douglas Fir Plywood Assn..,--,--, r

*

Back Co., J. Wi11iam...,................ *

Baugh Bros. & Co.-.--..------........--.,52

Baugh, Carl W.,.-......--........-.....-..,. r

gaxter & Co., J. H...-,.-,,---.----..--.. *

Bennett 2-Way Panel Saw----....,.34

Berkot Manufacturing Co......--..--42

Eerry Lumber Sales, Jack ......--....45

Big Ben Sash & Door Co.....-..-....34

Black Diamond Co.-.,.,,--.,..-------.....16

Bliss Lumber Co., Inc.---.....-.,.---.-*

Blue Diamond Company-,,.-,-----.-*

Bockmier-Lumber, R. H...-.---......-,. *

Bohnhoff Lumber Co.----.--..,,.----.,--47

Boldr-Beacom Lumber Co.-------.---*

Bonnington Lumber Co..--.--......-.,,62

B. C. Foresr Producis, 1rd.,...,---..-. *

Brush Induslrial Lumber Co.----....29

Burns Lumber Company,--,---.----.--*

Butler Co., Glen..,-,-..,--..-------.....,,-62

Drake's Bay Lumber Co., lnc.---*

Dry Pine Mouldings & Millwork *

Durable Plywood Sales,-....Cover I

-E- Emsco Plywood..

Essiey & Son, D. C.-.....................56

-F- Fairhurst Lumber Co.....................22

Fdr West Fir Saies Co.......--...-.-----61

Farris Lumber Co.---.--..--,---..........36

Fern Trucking Co.....-.-.--..-.-.-.--..,-..33

Fisk & Mason--..

Fountain Lumber Co., Ed,-,-,---.... 3

Freeman Co., Stephen G.----.--..--*

Fremont Foresl Produos--,,,-.,......45

Galleher Hardwood Co..........

Gamerston & Green Lbr. Co......

Georgia-Pacifi c Corp.-.--.--.-.-.-...-

Globe Intl. of Calif., Inc............

-t- Independent Bldg. Mtls. Co.----------,---.------- ----...-----Cover 3 Industrial Lumber Co..........-..--.-.* Inland Lumber Co..---.------,......-..-.-46

Neth Lumber Sales, A. W.... Newquist, James W....-.------.. Norco Distributins Co...--------.

Smith Co,, C. 8.............................53

Smith Hardwood Co., L. R.,---.... *

Smith Lumber Co., Ralph t.-...-.-,43

Smirh-Robbins Lumber Coro...-.-.-.36

So-Cal Building Materials Co...-.-. *

South Bay Lumber Co..---.---.-....-.61

Southern Calif. Lumber Sales.--.-*

St. Regis Paper Co.---........-...-..--.. *

Stahl Lumber Co.............................54

Standard Lumber Co., Inc...--..-..-.*

Stanton & Son. E. J..----........-------9

Srrable Lumber Company....--.---... *

Strait, Door & Plvwbod..----Cover 4

-T-

Olsen Company, T. E..-..........--.---.*

-o-

Olympic Stained Products Co,.... *

Tacoma Lumber Sales, 1nc....,-,--33

Talbot Iumber Co.--.--.--.---..,,.,,-.--*

-c-

Cal-Pacific Redwood Saies.....---.... *

Calaveras Cement Co...--.-...,....,--- 7

Calif. !br. InsDeclion Service......60

California Lumber Sa1es........-...,. *

California Panel & Veneer Co.,-..35

Calif. Sugar & West. Pine Agcy. 52

Calif. Wood Products..,-......Cover 2

Cascade Pacific Iumber Co......,,. "

Celotex Corporation, The......,-..-*

Christensen Lumber Co,-,-.-...-.....41

Clav Brown & Co..-..----.--.--.......... "

C'ay Lumber Co.-.---..........,,..,.......59

Cobb Company, T. M......-,......... *

Consolidated Lumber Co.........-...30

Continental Lumber Sales--.......,.. *

Cook, Inc., D. O..--.--..--

Coos Head lbr. & Plywood........53

Coralite Co.. The---.-...-...---............. *

Crane & Co,, Car Unloaders....-...66

Golden Gafe Lumber Co..........

Gosslin-Harding Lumber Co.---.--.

Grace & Co., W. R.................

Greaf Bay Lumber Sa1es.............

Great Wesfern Lumber Coro.-.-

Gulf Pacific Land & Lbr. Co...-..

-H- Haley Bros.----.-,-----....,--.,--...-.--,,-,----40

Hall Co., James L.-------.--.-.-----------65

Hallinan Mackin Lumber Co.........54

Hallmark Lumber & Plywood----,*

Hansen Forest Products Co.----..--40

Hearin Lumber Company.,..--...---,.50

Hedlund Lumber Sales, Inc...-,..,*

Hendrick Co., J. W........-........-.....38

Hexberg Lumber Sales.--.-.----..-... *

Higgins Lumber Co., J. E..-..........25

Hill & Morton, Inc.--..---.-.-.-.,-.,,,..17

Hobbs Wall Lumber Co..-..-.--.... *

Hogan Whlse. 8ldg. Mt1s............. *

-J-

Johns-Manville Products------.--------*

Johnson-Flaherty, Inc.-.------....-----.--65

Jones Lumber Co., Andy-,,,..-..... *

Jordan Sash & Door Co., F. L.---*

-K- Kaibab Iumber Co.-...---...--------..--..62

Kelley, Albert A...........-,.,.......,..,, * Kent, Paul E.----,--.---.----....-----.-.----.* Kilgore, Roberi P.--.--..-.......---...---.. * Koppers Company, lnc.,--,...-,,....,-20

Kvalheim Machinery Co......-....----25

l-. A. Dry Kiln & Storage, Inc.,,,* Lamon lumber Co. 5l

Lawrence-Philios Lumber Co.----.-49

Linderman Wholesa'e Lumber....,,l3

Long-Bell Div.-lnt'l Paper Co. 27

Loop Lumber & Mill Co,....-.........49

Los-Cal Lumber Co...........-.........,-25

Lumber Sales Company

-M-

MacBeath Hardwood Co............,39

Macmillan and Bloedel--....,-----...... *

Mahogany lmporiing Co.-,,,....--..15

Maole Bros.---.--..

Marksirom Lumber Sales, H. E..... *

Marquart-Wolfe Lumber Co...,,.-..'

Mason Supplies, lnc..-...---..-...--.... *

Masonite Corooration..............-.....'

Max Hardwood Company,,..,,--,-.-43

McCloud Lumber Co.----......--...... *

Meier Lumber Co., Herb....----..--..

Mento. Mervin R.,.-.,---..,,....,.,,.-....49

Mercury Hardwood Lbr. Co.,,......51

Mines Bandini, Inc.,.--....--.......---.--.33

Moore Drv Kiln Co.----....----....--....55

Oregon-Pacific Lumber Co.-...-....*

Osgood, Robert S...................-.---*

Ostling Mfg. Co....-.,...-.-................19

Ostrom Lumber Co.......-------..---..-... *

Oxford Lumber Co., Rex............ *

-P-

Pacific Cement & Aggregates......26

Pacific Fir Sales..-........-....-.-....-..-..,35

Pacific Lumber Co., The..........--.... *

Pacific Lumber Dealers Supply.,,.39

Pacific Wesfern Lumber Co.----,...47

Pacific Wood Products.-..-...-......... *

Padula Lumber Co., E. A.-,---...,,-. I

Pan Asiatic Trading Co.---.-...----.. *

Paramount Pole Const. Co.-.-....--- "

Paul Bunyan Lumber Co.......-.....64

Peerless Lumber Co...,,-,-,-,-----,.--*

Penberthy Lumber Co.-------.----.... *

Perry International Corp.--.--.-.....11

Pickering Lumber Corp.

Peirce Co.. A1......-,----,-,,--

Placerville Iumber Co.--

R & S Manufacturing, Inc.Ready Maid Kitchens, Inc.... Red Cedar Shingle Bureau-

Rounds Lumber Co.-.,.--.,-.--..

Roy Foresf Producis Co.-.---.

Ry-Lock Company, Itd...-,..,.

Tarter, Webster & Johnson------.... *

Triangle Lumber Co,--.---------..--..---*

Trinity River Lbr. Saies Co.____._..26

Iwin-City Iumber Co.-....._.,---------_. *

Twin-Harbors Lumber Co.-----.--..-. *

-u- U. S. Plywood Co................-...-.... *

Union Lumber Co.-,----..-.--------.---.. *

United Whsle. Lbr. Co..-..-....--,.... *

-v- Van lde Iumber Sales, Rav--....-,60 Visador Co., The--..-......,.--..-....,..... *

-w- Ward & Knapp..-........-..-....-..........57

Wells Custom Millwork-......,........28

Wendling-Nathan Co.....................2

West Coasi Lumbermen's Assn. *

West Coasf Screen Co.--.,---.---.-----. *

West Coast Timber Producis.......*

Western Door & Sash Co...--..--,-.,45

Western Dry Ki1n.......-..-.---...--..-..-.-55

Wesfern Forest Producis of S.F, *

Western Foresl Products Co..---,-.-50

Western Lumber Co.......,,.........,,-.'

Western Mill & Lumber Co..--.--.*

Western Pine Association.....-......23

Western Pine Supply Co.-..,--.,..,-,. * Weyerhaeuser Company,--..---.--..-.*

White, Harry H.-------.----..-........-.,.,

Wholesale Forest Products Co.,-.. *

Whlse. Lumbermen's Assn, So. Calif..--.---.--.--

o-

Danl & Russell. lnc.,-..-...........--..-*

Davies Lumber, Carl. -- -.. -..55

Del Vafle, Kahman & Co.........--..21

Diebold Lumber Co.. Car1........ 59

Dollar Co.. The Roberr.........---.---28

Hollow Tree Redwood Co.........--32

Holmes Lumber Co., Fred C.........44

Hoover Co., A. 1...,.. ..-...-......... "

Hufi Lumber Co...,.,-..,.....,-.,,-..,....48

Hunler Woodworks....-.......-..-........64

-s-

S & S tumber Co...-...-.-.....-.

San Anlonio Pole Consl. Co.

Sanford-[ussier. 1nc......-.-.---,.

Santa Fe Lumber, Inc.-.-.--.--.-.

Wilhold Products Co.-.--,-------.

Windeler Co., Ltd., George. Wood Conversion Co...-......-...

Woodside lumber Co.,--.----.--

Murual M6ulding, Lumber Co....,42 -N-

Scarburgh Co., 1nc.............-...

Security Paint Mfg. Co...,.....

Neeley Nelson lumber Co.--...---.*

Neiman-Reed Lumber Co.....----.-*

Nelson Lumber,,., Nelson Lumber Co.. H- M..--.---.-.50

Shively, Alan A..-.-.....-.....-..

Sierra Lumber & Plywood..

Sierra Redwood Co..-....-.,-..

Simmons Hardwood [br...-.

Wright Lumber Sales, Paul..-Y-

Yancey Company

Ziel & Co., Inc.

tonufocluted By Stroit

Core Specifications ior FLUSH DOORS in 7-Ply Conslruction

Birch, Jcponese Ash, Beech, Obeeche, Philippine Mohogony (LAUAN) or Hordboord

Exteriors lt/a" H.C. Solfd.Stiles * l3/a" lnt. Ext. ls/e" - -Lr IVe" after Trim-ls/a" ,l- \ End Rai/s /* 23/t" 3V4"' 2t/2" after Trim 3"

t7" So/id l-umber Ribs 5/16" thick spaced 4" apart

20" lock Blocks on both sides

Combined Stile and lock Elocks after Trim lnt.4" vs.63/e"Ext.

All Lumber Used is Kiln Dried to a maximum of l0%o rnoislure content.

Eoth lnterior and Exterior Doors will trim from 6/8 to 6/6

HAV'NG EXTRA-WIDE END RAITS

Our New Germon Hot Press wilh 5 Openings ond Our New Worehouse Focilities Assure Prompl Delivery From Stock of All Stondord Sizes os Well os Speciol Sizes. NOW PRODUCING 60,000 LAUAN DOOR SKINS MONTHTY TO SUPPTY STRAIT DOORS

Also Strqit Slide-A-Fold Wordrobe Doors Avoiloble for Every Decor WE NOW STOCK FIR DOORSGTAZED OR UNGTAZED