Dealers Haae Profited by this More Efficient, Labor-Satsing Sentiee
fUST 18 MONTHS ago \Tinton announced its J new Packaged Lumber Seruice to an industry that desperately needed more efficient lumberhandling methods. Then it was new and uniqae. Reception was enthusiastic. Manv called Packagei Luntber "the beginning of a neu era in efficient lumber handling!"
Today the noreltl is gone. But Packaged Lurnber remains as a dependable, proven feature of present day lumber marketing.
Dealers have discovered that a trained crewtwo nten and. a f ork-lift truckcan unload a 35,000-ft. car of neatly packed S7inton Lumber in slightly more than a half hour! Five or six carloads can be unloaded before the noon whistle blows!
Best of all, \)Tinton Packaged Lumber arnves in perfect condition, with no coring and practically no shifting. Packaged Lumber is easier to store; less time is spent on spurs and sidings. The sauings on demurrage is substantial. Far less time is spent on damage claims, too.
S(inton was one of the pioneers of Packaged Lumber in the \(/est, and has had the experience of shipping many cars to \Testern lumber dealers. It pays to order Packaged Lumber from experts, whose "know how" saves your valuable time in unloading, stacking and storing.
Why not make your next carload Winton Packaged Lumber? Call your nearest lVintonman today for full particulars.
Building Contractors Assn, of California, Inc., 35th Anniversary Congress, Hotel Ambassador, Los Angeles, Jan. 7-9, 1959.
Riverside County Hoo-Hoo Club 117 meeting and Concatenation, Elks Club, Hemet, Calif., Jan. 9.
Redwood Empire Hoo-Hoo Club 65 Election Nite, Green Mill cafe, Cotati, Jan. 9.
San Francisco Hoo-Hoo-Ette Club 3 Dinner meeting, Californian hotel, Jan. 13..
los Angeles Hoo-Hoo Club 2 golf, dinner and vaudeville entertainment, Rio Hondo Country Cl'tb (1M27 S. Old River Road, Downey), Jan. 16.
Dubs, Ltd. monthly'Tournament and banquet, Peninsula Golf & Country Clu,b, San Mateo-Paul Gaboury, host; Jan. 16.
National Association of Home Builders 15th annual convention, ' Hilton hotel, Chicago, Jan. 18-22.
San Francisco Hoo-Hoo Club 9 and Oakland Hoo-Hoo Club 39 joint Meeting and Tour, U. C. Forest Products Laboratory, Richmond, Jan. 19.
Sacramento Hoo-Hoo Club 109 Past Presidents' Night, Sherwood Room, Sacram6lf6-|{6mss Derr in charge; Jan.27.
Santa Clara Valley Hoo-Hoo Club 170 Dinner meeting, Red Coach Inn, Los Gatos, Jan.22.
\il/estern Pine Association Meeting Districts 6, 7, 8, Sheraton-Palace hotel, San Francisco, 9:30 a.m., Jan.23.
San Diego Hoo-Hoo Club 3 semi-formal Dinner-dance, 7:00 to 1:0O, Casper's Ranch, El Cajon, Calif., Jat. 24.
Southwestern Lumbermen's Assn. (512 R. A. Long Bldg., Kansas City 6, Mo.) Convention and Trade Show, Municipal auditorium, Kansas City, Mo., and Muehlebach hotel, Jan.25-27.
Western Pine Association District 9 meeting, Hotel Westward Ho., Phoenix, l0:00 a.rr., Jan,26.
Western Pine Association District 12 meeting, Cosmopolitan hotel, Denver, 9:00 a.m., Jan.28.
Imported Hardwood Plywood Assn. annual Membership meeting, Highlands Inn, Carmel, Calif.., Jan. 29-37.
We just shake hands at parting, With many that come nigh; We nod the head in greeting To many that go by. But welcome through the gateway, Our dear friends, old and trueHere's open house to you, my friends, Here's open house to you.Massey. ***
Oscar Rush wrote "The Cowpuncher's Prayer," in which is found this splendid New Year's stanza:Let me be easy on the man that's doutn And make me square and generous with all; I'm careless sometimes, Lord, when I'm in town, But never let them say I'm mean or small. rftf*
And Virginia Wurfel wrote this lovely New Year's verse: Grant me, O God, the power to see In every rose, eternity; In every bud, the coming day; In every snow, the promised May; In every storm, the legacy Of rainbows looking down at me. ***
And there's the unforgettable "Game Guy's Prayer," that says: "O, Lord, help me to understand that You won't let anything come my way that You and I together can't handle." t :F *
Edmund Burke said that "Great empires and little minds go ill together." Every page of history, ancient and modern, proves that fact. | :B :F
Another famous remark that history proves true is that of Madame De Stael, who said: "The strongest of all antipathies is that of second-rate minds for first-rate ones." ***
And Thomas Hughes drove home a fine thought when he wrote: "Self-restraint is the highest form of self-assertion." *!F*
There was once a young man who started life as a preacher. After several years in the pulpit he discovered that mankind is more interested in its body than in its soul. So he became a doctor. He practiced medicine for several years and discovered that people are more interested in their money than in their bodies. So he became a banker. And the
BY JACK DIONNElonger he lived the more certain he became that people are more interested in their money than in anything else, so he stayed in that business the rest of his life. *trF
When the average citizen is as careful about how public funds are spent as he is about spending his own private income, we won't hear any more kicks on government extravagance. 13 * :F
It would be a wonderful world to live in if we could just do as well today as we hope to do*tomorrow.
Politics makes strange bedfellows. That has long been said, and just as long been true. But notice how the bedfellows sometimes change after election time. Remember the good old story about the zoo where crowds gathered every day to witness the amazing sight of a lamb lying peacefully and unmolested in the cage with a great lion? One day a visitor asked the colored attendant at the cage whether or not the two animals were always left in the cage together. He said yes, all the time, and added: " 'cose now and den we has to replace de lamb. But it's always de' same lion." Politics is like that.
It has long been said that "A politician looks to the next election, the statesman to the next generation." It has likewise been often declared that "A statesman labors to make all men equal before the law; the politician to give the advantage to the side with the most votes."
Tolstoy told the story of a priest who saw a peasant plowing and said to him: "If you knew you were to die tonight, what would you do today?" And the peasant answered, "I would plow." And the priest said: "You have made a wise answer, my friend, for to plow is to pray."
Stephen Girard, famous Philadelphian of early Colonial days, had the same idea as that peasant. When someone asked him what he would do today if he knew he would be gone tomorrow, Girard answered: "I would plant a tree." ***
One of literature's famous examples of a play on words was written by that great author Anonymous, who wrote concerning a woman and her illicit love: "Her honor, rooted in dishonor, stands, and faith unfaithful keeps her falsely true.t'
Lam-Loc Timbers are straight, glued, laminated members made to order in any size and length.They never warp, twist orcrack. stay p errnanently beautiful. For heauy loads. long spans. .functional beauty specify
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A fierce old Spaniard lay dying, and the Padre told him that before his sins could be forgiven, he must forgive all his enemies.
"I haven't got an enemy in the world," said the dying Spaniard.
The Padre, who knew of his fierce temper and violent history, exclaimed in surprise, "What! No enemies?"
"Not one," said the Spaniard. "I killed the last two yes. terday."
And then there was the pessimist who lay dying with his
family gathered around him. He said to them: "Children, I've lived long and worked hard,
ever got for it was my victuals and my clothes; and my victuals didn't agree with me, and my clothes didn't fit."
One of the children said, "Father, don't worry any more. Soon you will reach your long, long rest."
And the old pessimist replied: "If I were sure of that, I wouldn't mind, but I'm afraid that about the time I settle down to a good rest, old Gabriel will blow that trumpet."
A sales transaction involving two of Southem California's olclest wholesale lumber companies was announced December 29 by David H. Steinmetz III and James W. Cooper, respective presidents of Standard Lumber Company, Inc., and W. E. Cooper Wholesale Lumber Company. It was learned that the assets of the Cooper firm have been purcl-rased by Standarcl Lumber. Company in a transaction ending several months of negotlatlons.
"Effective January 1, W. E. Cooper Wholesale Lunrller Company will cease <Joing business after more than 64 years of continuous service to the trade," said James W. Cooper. "I arn looking forward to our association with Staudarcl l-utnber Cornpany and the opportunity of adcling the fine protlrrcts of Pickering Lunrber Corporation and other pine suppliers represented by Standard to the items from our other established mill connections rvhich I can offer to my retail luurber clealer friends." Cooper weut on to say that he has already discontintted lris LCL business. The property at 4848 West Pico Iloulevarrl was not inclrrded in the sale.
Jim Cooper will contiriue to serve the trade fron.r tlre Starrdarcl offices at 8544 Sunset Boulevard (Telephone, Ol-ear.rder 5-7151). The transaction is in no way related to the Cooper retail lumber firm, a separate corporation.
It was pointed out that the purchase would enable Standarcl Lumber Company, Inc., to offer a full-rounded service to both the industrial trade and to retail lumber dealers. "With this transaction, Standard Lumber Con.rpany, Inc. will be able to offer direct shipments of redwood, Douglas fir, western red cedar, hemlock and spruce, in addition to sugar and ponderosa pine, incense cedar and white fir," said Steinmetz.
"We can thus be of better service to our customers and to our mill suppliers by offering a broader selection of species to both retail lumber dealers and qualified industrials. We wish to point out that our policy will beitrictly one of selling only those industrial accounts which are not considered customers of retail lrrmber dealers, and we will not sell direct to contractors
(Continued on Page 65)
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Spending for new construction is expected to rise 7/o to a record $52.3 billion in 1959, thus passing the $50-billion mark for the first time, according to outlook estimates prepared jointly by the Departments of Commerce and Labor. About $48.4 billion of expenditures are in sight for 1958.
Most of the $3.S-billion increase in construction expenditures in sight for 1959 will be in residential building (public and private) and highways, which together will account for almost four-fifths of the advance over 1958.
The anticipated dollar volume of new construction in 1959 is based on the assumption of a continued rise in the nation's total output of goods and services. Despite increased demands for credit from other sectors of the economv. it is assumed that funds for construction will be generally adequate, but money for home mortgages probably will become less readily available at the comparatively low downpayments and interest rates prevailing in 1958.
Next year will be home building's biggest since 1955. This is the prediction of Housing Economist Miles Colean in his annual forecast in }Iouse & lIome, professional magazine of the home building industry. He expects nonfarm starts to reach I,215,000 in 1959-up about 90,000 from this year. This would make 1959 one of the biggest years in home building history, about equal to 1954 and exceeded only in the peak years 1950 and 1955.
Chief reasons for home building's bright outlook are the improved economic climate and the return of an adequate supply of mortgage money, says Colean. He explains: "Incomes will be up. The recession will have run its course. The probable mood: optimistic-but not reckless."
On mortgage money, Colean notes that assets of savings institutions are rising, so they should have a healthy supply of funds for conventional mortgages. FHA financing should cover about 275,N0 single-family starts-55,000 more than this year and almost 119,000 more than in 1957.
An ll/o advance in total new residential expenditures is anticipated during the coming year-from $18.5 billion to $20.6 billion. This-projected re"sidential volume accounts for approximately two-fifths of the total to be spent for new construction in 1959. The gains in residential building over 1958 will come mainly from a 13-percent (91.7 billion) incre.ase in expenditures for new private nonfarm dwelling units to $15.0 billion.
In addition, spending for publicly owned housing will exceed the billion-dollar mark for the first time, rising by almost $300 million to $1.1 billion. Additions and alterations to housing will probably rise also after a mild downturn this year.
The outlook is that approximately 1,200,000 new nonfarm dwelling units (private and public) will be started in 1959, compared with about 1,170,000 in 1958. Construction costs are expected to rise moderately. o^'o:",','tt'
The increase in new private housing outlays also reflects an expected rise in the average construction cost of the units built. The apartment boom of the past two years appears to be lessening, so that the proportion of such units (which are smaller and cost less, on the average, than single-family houses) is likely to decline in 1959. Moreover, under the less favorable mortgage terms anticipated for 1959, and as builders use up the relatively large volume of 1958 commitments for moderate-cost houses with Government-backed mortgages, the proportion of higher-priced single-family houses may be expected to rise.
He adds: "That forecast is based on the assumption that the government will be wise enough to do two things:1) not lower current FHA interest rates, 2) raise them if that's what is needed to let home building compete with other borrowers. Right now FFfA's ceiling is barely high enough to meet non-housing competition for funds."
Veterans Administration financing probably will not be a major factor in l959-particularly as long as the interest rate remains fixed by law at its below-the-market 4fu/o rate, says Colean. He predicts no more than 110,000 VA starts.
Two forces will spur house sales next year, Colean predicts: 1) higher incomes mean more families can afford to buy homes and 2) slowed housing output leaves the industry with no excess inventory of unsold homes. At the same time. disaster, demolition, abandonment and conversion are taking up to 500,000 units a year out of the housing market. Highway construction and urban renewal problems are sure to keep this rate high or push it even higher.
Higher family incomes, the high rate of demolition and a low vacancy rate, Colean concludes, should offset the present low rate of family formations and should support a steady market of. 1.2 or 1.3 million units a year.
Look for a pickup in demand for West Coast lumber in 1959. Every sign points that way. Even in the face of a threatened tightening of the mortgage money supply by interest rate manipulations, housing seems destined to show some increase over the 1,150,000 new starts marked up this year.
Some say new starts will jump about 6/o. For two years, output at Oregon and Washington fir mills has held close to 8 billion feet each year. This is something below the irnmedia_te postwar years, but is still a reasonably good volume. It should be better in 1959.
There has been an expanding use of odr west coast species in school and church construction, especially in the glue laminated Douglas fir and west coast hemlock beams and arches. More cedar and fir siding is being used on schools
Trends of 1959
Five new trends will become more pronounced in 1959, Colean predicts. They are:
1. Merchant builders will get a larger share of the single-family house market. At least 80o/o of. the profes- sionally-built homes will be merchant-built, Colean forecasts. Reason: the revival of FHA activity.
2. Prices will be slightly lower, despite rising costs. Increased private apartment building will keep average prices down because most apartment units are smaller ind cost less than a house. Many builders believe people want more lower priped fi6115s5-2nd so they will build them.
By H. V. Simpson Executive Vice-PresidentWest Coast Lumbermen's Association
and churches and more wood is being left exposed as architects strive for a friendly, warm atmosphere in public buildings.
Contemporary home design-open area with exposed plank and beam ceiling-has made wood the most popular construction material in the home. Builders, prodded by several national women's building congresses, are using more wood for interior finish in kitchens and for wall paneling.
Women expressed a preference for wood inside and outside their homes by nine-to-one over all other materials.
We believe the lumber industry should capitalize on this tremendous popularity of our maierials ancl give the public rvhat it rvants.
Nearly three quarters of the 1,548 business men participating in Dun & Bradstreet's latest compilation of business men's opinions were optimistic about their sales prospects during the flrst quarter of 1959. With 72% looking forward to year-to-year gains, and only 4/o anticipating declines, the average viewpoint was more optimistic than in any such inquiry since that for the fourth quarter of 1955.
The downtrend in prices will not last, Co,lean adds. "If a 24/o fall in home building in two years (1955 to 1957) can't produce a real cost cut, it's doubtful that a two-year rise of the same size will do so . . . Although materials piices have eased off slightly, overall costs havJresisted the iecessio-n and actually climbed a fraction of a percent."
During the current questioning, business men were cheered by numerous reports that over-all business activity was steadily moving upward from the recession low of last April. A larger proportion of retailers expected year-toyear sales gains in 1959's first quarter than in any other major classification; three months ago this was the least optimistic of the four groups.
_
3. Private apartment building will maintain its comeback and should climb to a levll near its postwar peak. Next ye-ar's total should hit 150,000 units-only about 10,000 short of the peak years of 1949 and 1950 wheh the ill-fated FHA Sec. 608 program produced a boom.
4.,,Public housing will continue to swing to single-family dwellings. About two-thirds of it will be-for miiitary peisonnel, mainly financed through FHA's Title VIII -Cipehart-program (which government statisticians classify as public housing despite FHA mortgages). Local public housing aqllhorities are also turning to one-family units.
f; 5. Prefabbers will keep moving ahead, ihould mark up another good year. They did surprisingly well during th-e recession. Last year, they shipped 94,000 units and-they count on reaching 105,000 units this year. Next year, they should do still beiter.
A
_, Coleal expects private starts to reach 1,072,000 this year. Witb -6_5,00d p,ublic starts added, the total 'for the year 9lguld be 1,135,000 (vs 1,041,000 in 1957 and 1,118,000 in 1956).
- Big gains in apartments and public housing overshadow the increase in house starts. Colean figures apirtment starts will be up 1]% to 135,000 i public houiing "i Sl% to 65,000, and single-family house stirts up O% ti 900,ffi; and twofamily starts up 5/o to 35,000.
One of the nation's leading building economists predicts that construction activity in 1959 will hit a new all-time high for the 12th successive year but housing starts, public and private combined, will remain at about the 1958 level of 1,160,000.
Edwin W. Magee, Jr., associate economist of the F. W. Dodge Corp., construction news and marketing service, explained that his forecast was based on recent construction
contract awards and the outlook for contract awards for next year.
Addressing an annual meeting of the National Lumber Manufacturers Association, Magee declared : "Construction contract awards are apt to rise 3/o next year to a total of $35,570,000,000. This would be on top of a 7/o rise in 1958 compared with 1957."
Residential construction, according to Magee, is one of the most difficult categories of building to forecast at this time. A tightening of the mortgage money market, making it difficult in many areas to obtain FHA-insured and VAguaranteed financing, should exert a downward pressure on home building during the early months of 1959, he stated.
At the same time, the new Congress is expected to take prompt action to pour more funds into the lending stream and the result should be a moderate upsurge in home construction during the second half of 1959, Magee emphasized.
, "With these factors more or less balancing each other off, we look for next year's housing starts, public and private combined, to show very little, if any, change from this year's expected total of about 1,160,000."
Contract awards for new residential construction next year will be down 2/o in floor area but up l/o in dollar volume, Magee told his audience of leading lumber manufacturers from all parts of the U. S. This is accounted for, he explained, by the prospect that apartment construction will represent an increasing share of new residential units while the cost of all residential building, reflecting higher price tags on materials and labor, will continue upward.
An industry study indicates that construction in the United States in 1959 will probably pass the $70 billions level for the first time in history. New construction alone will almost certainly exceed $50 billions and could possibly reach $52 billions, according to W. R. Wilkinson, vicepresident of Johns-Manville Corporation.
Current estimates indicate an additional $20 billions will be spent in 1959 on modernization, remodeling, mainten-
ance and repair of existing structures, Mr. Wilkinson said. In his capacity of general manager of the J-M Building Products division, Mr. Wilkinson maintains 'continuing contacts with architects, industrial construction engineers and building materials dealers all over the United States. In spite of the recession, almost 19,000 more new dwellings were built in 1958 than in 1957. Alter a low first quarter in 1958, construction volume rapidly recovered, and in September and October new homes were being started at an annual rate close to 1,300,000 a year. Total new starts for 1958 actually will be close to 1,160,000 when final figures are tabulated, compared with 1,041,000 started in 1957.
Information compiled by Johns-Manville to date indicates that the number of new homes to be built in 1959 will come fairly close to 1,200,000, compared with about 1,160,000 in 1958, up about 40,000 new homes.
Single-family houses, which accounted for 80/o "i Llt^. new construction rn the residential category during 1958, will register a somewhat smaller percentage in 1959 but will be more than offset by an anticipated large increase in multi-family dwelling due to continuing strength in this type of construction. New apartment houses in 1959 may reach 190,000 or even touch the 200,000 mark the way demands are now shaping up.
"We are in an era in which the building of great super-highways from coast-to-coast and from Canada to Mexico is comparable to the railroad building period in the 19th Century," Mr. Wilkinson said. "All signs now indicate that highway construction will continue to expand until it reaches an annual volume of $11 or $12 billions by 1965.
"Each year from now on," he said, "new highways will generate an immense amount of secondary business. This is being brought about by demolitions near the new highways and replacement of a large volume of residential and commercial construction, as well as creation of entirely new business and residential projects."
Soaring handily past the most optimistic predictions, the fifth annual Building Products Exposition closed its fourday run at Chicago's big International Amphitheatre, Nov. 25, with a record-breaking registered attendance of 9304. Giving the NRLDA Exposition a truly international flavor, visitors were registered from such globe-circling points as Sweden, Switzerland, Germany, the Soviet lJnion, Australia and Brazil, with several in attendance from nearby Canada and other North and South American countries.
Sixty-three new names were among the 210 exhibitors who filled 226 exhibit booths with the latest products, equipment and services of the building materials industry. Hundreds of new products were shown to lumber dealers for the first time, many of them in brand new displays prepared especially for the NRLDA show.
There was an almost tangible feeling expressed by dealers and exhibitors alike that the Building Products Exposition had "come of age" with the 1958 show. Numerous comments by dealers who had attended previous NRLDA Expositions reflected the sentiments of one small-town, northern Ohio dealer who said, "I've been to all of them-and this is the best I've ever seen.'f
Another dealer felt that the Exposition has become a 'powerful force for good industry relations and is a strong factor in awakening manufacturers to recognition of the dealer's important position in the distribution of building materials.
A significant comment came frofn one young dealer, with only a few years behind him in the building materials business, who remarked, "This is exactly what we young dealers need. I came here to get information and assistance from the experts in this business and I've found it at every turn."
Keynoter Melvin H. Baker, chairman of National Gypsum Company, addressing the Exposition's Kickoff Breakfast, sounded a note of optimism which rang through the entire program and was echoed in the closing-day session at which Armstrong Cork Company's Treasurer and Chief Economist Walter E. Hoadley summarized the outlook for building materials business in 1959.
Outstanding hit of the Exposition was the "Case of the Employer's Dilemma, or Who's Strangling Your Business," presented in a "Court of Personnel Relations" under the nianagement of Robert L. Craft, executive secretary of the
The following Northern California dealers, LMANC officers and industry associates attended the National Retail Lumber Dealers Assn. Exposition at Chicago, Nov.22-25:
Mr. and Mrs. Hamilton Knott, LMA president, Yosemite Lumber Co., Fresno;
Mr. and Mrs. Paul Merner, Merner Lumber Co., Palo Alto;
Mr. and Mrs. Joe Kirk, Kirk Lumber & Building Materials Co., Santa Maria;
Mr. and Mrs. Vince Wilson. Central Lumber Co.. Stockton ; Edwards Metcalf, King Lumber Co., Bakersfield; Bob King, King Lumber Co., Bakersfield;
Tom Handley, Carmel Builders Supply, Carmel; Jack Pomeroy, executive vice-president, Lumber Merchants Assn. of Northern California, San Francisco, and Bud Barber, Bernie Barber & Associates, Fresno.
Indiana Lumber and Builders' Supply Association. The simulated courtroom scene was playeil to an appreciative over- flow audience.
So many were turned away from the first performance that the program was repeated the following day, and again standees peeped through an improvised fenie oi climbeil on ladders to view the "trial." DesCribing with humorous twists many human relations situations which exist in the average retail lumber yard, "witnesses" pointed up weak links at both ends of the employer-employee relations chain.
tr{ajor business meetings-all heavily attended-were held as breakfast programs in the headquarters Conrad Hilton hotel. Five sessions dealt with merchandising home improvements, selling to the farmer, promoting kitchen busilesl, competing with prefabricators, and prospects for business in the building material industry in 1959.
Indoor Materials Handling Demonstrations played each afternoon to capacity audiences of about 800, and every program found numerous standees at the entrance to the demonstration area.
Nlaterials Handling Director Robert B. Brown controlled the demonstrations with directions to drivers through "Handie Talkie" two-way Motorola radios which the equipment operators carried over their shoulders. Boxcars standing by for unloading demonstrations contained the first actual shipment of lumber using New York Rubber Company's "Bracefast" inflatable dunnage. Beginning with the unloading of unitized plywood and studs from a single-door boxcar, the demonstrations then moved to unloading of unitized lumber from double-door cars. So that the audience could see how unloading operations were conducted inside the car, all activities in the interior of the car were repeated on the outside. All fork-truck capacities commonly used in building materials handling were employed in the demonstrations.
Several new devices and attachments were demonstrated, among which was a conveyor-loading platform for loading lumber onto over-the-road trucks. Swing-shift and side-shift attachments were shown in use, as were fork extensions for end-handling of short lengths.
The Verti-Roll, a wheeled clamping device for upright handling of gypsum board and other sheet materials, was shown for the first time at the lumber dealers'national show in a simulated on-the-job unloading demonstration.
Among M-H Clinics, the "Fundamentals" session for beginners and unmechanized dealers was especially well
received. Dealers asked numerous questions and most were observed taking notes. Copies of the material presented were 'made available to all following the session. 11 was the consensus of those who participated that such a program on the basics of mechanical handling should be a standard part of the M-H program at every NRLDA Exposition.
"Improving Your Materials Handling" was the subject of a fast-moving program in which 14 dealers used color-slides to illustrate unusual handling methods and helpful "tricks" which they had developed in their own yards.
Another clinic conducted by dealers who have made careful studies of their handling costs was designed to help mechanized dealers develop standards by which to measure the efficiency of their M-H operations and to give unmechanized dealers some of the important facts they should have before investing in equipment.
The M-H Information Center, presented this year for the first time, was kept busy throughout the four days by dealers who wanted to discuss their individual handling p_roblems. Over 500 questions were handled each day at the Center and by M-H Committee members and speakers who reported they were frequently stopped on the exhibit floor and questioned by dealers with special problems.
The Component Construction Program under the chairmanship of Clarence A. Thompson of Champaign, Ill., presi- dent of Lumber Dealers Research Council, featured an attractive, full-scale and fully equipped family vacation cabin designed by Lu-Re-Co architect Larry S. Higgins and built especially for display in the NRLDA Exposition.
The Exposition's comprehensive Store Planning and Merchandising program was under the direction of Joseph Guillozet of Cleveland, nationally known marketing and management consultant in building materials retailing. Guillozet reported that dealers were quick to take advantage of the counseling service which had been announced well in ' advalrce of the show.
Staff members of the Guillozet firm who were available for free private counseling by appointment reported that their consultation time was filled to capacity with dealers who brought complete plans and records including inventory lists, profit and loss statements and other operating data as suggested in advance announcements of the service.
Merchandising "huddles" each day were opened by Mr. Guillozet himself with a capsule course on store plauning, how to evaluate your market, what size and kind of store to build and where, and the actual economics of building the store. Guillozet architect Robert Douglass discussed store layout and fixtures for most effective selling. Merchandising Manager Richard A. Siegel followed with a discussion on "Men, Money, and Merchandise" which he describes as the three keys to successful store operation, pointing out the
The following Southern California dealers, SCRLA officers and industry associates attended the National Retail Lumber Dealers Assn. Exposition at Chicago, Nov.22-25:
Mr. and lVlrs. Thomas J. Fox, John W. Fisher Lumber Co., Santa Monica;
Bob Sievers, John W. Fisher Lumber Co., Santa Monica:
Wilbur Barr, Barr Lumber Co., Santa Ana; George Barr, Barr Lumber Co., Santa Ana; Frode B. Kilstofte, Rossman Mill & Lumber Co., Wilmington; Francis O'Sullivan, Rossman Mill & Lumber Co., Long Beach, and
Mr. and Mrs. Orrie W. Hamilton, Southern California Retail Lumber Assn., Los Angeles.
need for intelligent buying policy and practice, adequate inventory controls, and well-informed and interested sales personnel ,
Packaged Remodeling Sales were covered by F. B. Fitzgibbon of the Guillozet firm and formerly l-read of Sears' Plumbing and Home Heating Division. Mr. Fitzgibbon emphasized the importance of package selling to the lumber dealer's volume and profit, and pointed out the many types of merchandise that ian be handled in "package" sa[es.'Planning, economics and mechanics of sales promotion and store advertising were outlined by Guillozet Advertising Director James M. Newman in a "how-to" session which many dealers described as of great practical value in their daily operations. John C. Nichols, Guillozet specialist in consumer sales promotion, discussed point-of-sale merchandising, stressing use of visual and physical helps in impulse sales and making maximum effective use of manufacturers' point-of-sale aids to pre-sell the store customer.
One unusual by-product of the NRLDA show's outstanding overall success was high praise by the Convention Bureau of the city which is host to more annual and national conventions than any other in the United States. An official of the Chicago Convention Bureau congratulated General Chairman Phil Creden for successfully pointing the way for weekend opening of their trade shows by other dealer associations. "It is significant that as a major national Exposition for dealers, the NRLDA show has recognized that the small businessman can not easily leave his business during the week to attend such a meeting," the Convention Bureau official commented. "By opening the NRLDA Exposition on Saturday you have made it possible for the min who
owns a family operated store and yard to reap relatively the same benefits from attendance that the larger dealer enjoys."
1958 NRLDA President J. C. O'Malley urged dealers to analyze their operations more closely to pick out the weak spots and overcome them, and said the National association should assist its members in studying their operations so as to reduce expenses and obtain a more adequate gross profit.
He also emphasized the need for stepping up NRLDA's effective legislative program and expressed the hope that more dealers would become active in national affairs.
Mr. Northup told the Board that in tl-re coming year it would seem that the major problem of onr industry will not be the size and scope of the market and need for construction, either in the field of new homes, modernization and repair or commercial construction, nor does it seem that the question of mortgage money and credit will be a major problem in the coming year. The recent elections would seem to indicate that there will be a determination on the part of the new Congress, with its many new faces, to make it easier to build, to buy and to finance all types of conStruction.
"The retail lumber and building material dealer and his organized representation at the State and National level, is confronted principally not with the problem of
markets for the products he sells, but with the problem of how best to analyze those markets and to sell against today's competition. There is without a doubt a growing pressure upon the businessman who attempts to do business as usual."
With regard to housing legislation, Mr. Northup said: "Present indications are that this issue will be extremely controversial in the coming year, with the liberals urging a broad expansion of government housing and slum clearance programs, arrd vvitl-r the Administration and conservatives in Congress endeavoring to hold the legislation down to a moderate bill.
"The leaders of housing legislation in both houses have announced that they expect to give priority to housing legislation immediately after the opening of the S6th Congress."
X{r. Northup predicted that there will be a renewed drive in Congress to extend tl-re Wage-Hour Larv to cover retail establishments and saicl the Association would work vigorously to retain the present exemption. He expressed the hope tl-rat progress would be made toward endirrg Secondary Boycotts and in eliminating weaknesses in existing labor legislation, including the no-man's land betrveen Federal and State jurisdiction in labor matters.
NIr. Everitt, the association's 1958 treasurer, reported that the funds of tl-re organization are in sound condition and that it has lived within its budget during the current
The Survey Report prepared by Cresap, X,IcCormick, and Paget, management consultants, was discussed at length, and the Board then voted to approve tl-re Report in principle, implement certain of the recommendations and place others under study.
Norman P. Nlason, commissioner of the Federal Housing Administration and past President of the NRLDA, stated that, whereas mortfJage funds had showed a tendency to dry up in recent months owing to developments in the overall money market, lenders are starting to look for good loans again. He expressed the belief that this trend will spread
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around the country, although it would not reach every community at the same time.
He also said that the Administration in Washington had been deeply impressed with the way home building and home improvements had led the country out of the recession and that housing undoubtedly will receive more favorable attention in the future.
Reporting as chairman of the Committee on Education and Merchandising, Paul Ely said the committee has recommended that the Retail Lumber Training Institutes, which have trained 7000 men from 4600 yards, be made a responsibility of the individual federated associations.
He said the Committee also had approved new programs involving analysis of lumber dealer advertising, dealers' experience with new and remodeled stores, and improvement of the Merchandising Calendar.
Stuart S. Caves, Jr., chairman of the Materials Handling committee, said excellent progless was being made in unit loading and mechanical handling but that more support was needed from individual dealers. He urged dealers to demand and buy lumber by the package as a means of encouraging more manufacturers to participate, and said dealers should be willing to take the packages as they come, instead of insisting that they meet exact specifications.
IIe reported that manufacturers are becoming steadily more enthusiastic about the potential savings to be realized and called for more test programs at the local level so that more people will see at first hand the principles involved and the savings that can be realized.
Calling for full-scale creative selling to expand markets and boost sales throughout the building industry, Melvin H. Baker kicked off a four-day series of business meetings at the recent NRLDA Building Products Exposition. The chief executive and chairman of the board of National Gypsum Company said that industry must recognize the
American consumer's changing tastes and cited the need for marketing research in the building materials field.
"Our industry has been trying to sell our production rather than finding out what the consumer wants and then producing it," he stated. Taking manufacturers to task for their "general lack of good salesmanship," Mr. Baker charged " . we have emphasized what to sell rather than how to sell it."
Mr. Baker pointed also to the need for better salesmanship at the retail level, asserting that millions of dollars spent each year on efficient methods of production, distribution, and advertising are wasted when the customer is'
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"deserted and left to sell himself at the most critical point." He reminded his dealer audience that medern mass-marketing techniques do not remove the need for personal selling in this industry, but that such devices should be fully utilized to strengthen and support the salesman.
'
"No system, no technique, no display, no gimmick, no advertisement, has ever-or will ever-be developed that can sell a human being as well as by the personality of another human being," Mr. Baker emphasized.
Chairman of the Breakfast meeting, which was the Exposition's opening event, was NRLDA President James C. O'Malley, vice-president of retail yards of the O'Malley Lumber Company, Phoenix, Ariz.
Home Improvement
"Organize for Profits With a Better-Living Program" brought out many important points which dealers should consider in planning and setting up a home improvement merchandising program. Four successful building material dealers, relating their own case histories, told how they have organized their businesses to benefit from the "better living" market. Highlighted in the discussions were the "gigantic" potential'for improvement in both new and old homes, how to develop an organization to fit your own business, how to work with your con.tractors, training of personnel, package jobs that will sell and how to estimate them, creating the desire for "better living," making it easy
chot! wilh "Bort {Jock Kelly} ,rlqYsrick" qt tho indutlry cocktqil porly opcning tha Exporition
to buy, and how to turn prospects into sales and customers into salesmen.
Chairman Duncan Briggs pointed out that the market for better living: home improvement, modernization, repair, and remodelingholds a profitable sales potential for every building materials dealer. Mr. Briggs further commented that the retail lumber dealer "has an excellent vantage point through his day-to:day contacts with contractors and hoine ownerl in his community." Visiting lumber dealers were advised to analyze their positions to take maximum advantage of this. growing market and plan to go into it more extensivelY'
"How to Malie Buyers Out of Farmers" was the subject of a lively panel disiussion developed and produced by G. Kenneth Milliken, executive vice-president of Southwestern Lumbermen's Association, Kansas City, Mo.
Stress was placed on the need for lumber dealers to understand that to-day's farmer is a modern businessman in his own right and wants to be so recognized. It was pointed out that ofien too little effort is put forth by the lumber dealer, and his selling personnel to become acquainted with the way the farmer wants to be sold.
Winding up the most successful series of business meetings in the history of the NRLDA Exposition was a p_erceptive "Look At Tomorrow" by Walter E. Hoadley, Jr., treasurer and chief economist of Armstrong Cork Company' Echoing the optimistic tone of the Exposition's opening session, Mr. Hoadley cautioned, however, that aggressive action based on sound planning is needed to assure the healthy economy he envisions. He warned that the young homemakers who constitute the lumber dealers' biggest market are just recovering from their first enlightening bout with "recession" and will step into financial commitments with more caution than they have displayed heretofore.
Advising dealers to plan intelligently for business in the
coming year, Mr. Hoadley suggested, "Take a fresh look at markets you are now serving. Have you overlooked any new markets ? Determine the areas of greatest growth and concentrate your efforts there." He also emphasized the importance of knowing lr,'here profits and losses occur both in product lines and in operations. The dealer must insist upon good product turnover, said Mr. Hoadley; "play to demonstrated sales strength and drop products with proven sales weakness,"
Mr. Hoadley forecast a keen competitive battle in store for the building materials industry and counseled dealers to "make sure that too manasement recop"nizes frrllv its izes fully its "make top manag'ement recognizes fully responsibility to plan ahead, to insist upon constant healthy change, bringing new ideas and products into the organi- zation to capitalize fully upon the most promising market opportunities."
A big attention-getter in the component construction area at the convention was a trussed rafter fabricating and
assembly demonstration presented daily by the Timber Engineering Company, Washington, D. C.The special truss demonstration followed the merchandise sales huddles on Lu-Re-Co component construction, and featured the cutting, grooving and assembly of a full scale TECO trussed rafter. Two men cut, grooved and assembled the TECO truss, using Wedge-fit split ring connectors. The truss was completed and ready for erection in less than 12 minutes. Design details for the TECO fabricating bench and typical roof truss designs are available, without charge, from Timber Engineering Company, 1319 18th Street, N..W, Washington 6, D. C.
A revolution in the distribution of building supplies is now taking place as dealers and manufacturers prepare to meet "the unprecedented demand for building products that will result from the new boom as the Fabulous Fifties give way to the Soaring Sixties," declared James D. Young, general salesmanager of The Yale & Towne Manufacturing Company's Lock and Hardware division at the opening of the Exposition. Mr. Young predicted that the next decade would see an average level of one and a half million housing starts a year and that the unparalleled increase would be made possible by the "highest level of national prosperity in American history."
Because of population "spillover" from large metropoli- tan areas, suburban and rural areas will account for an increasing proportion of the new construction, Mr. Young said. He declared that lumber dealers in these areas were in (Continued on Page 64)
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The ever-increasing trend of packaging lumber gained further strides with the signing of several additional lumber producers as customers for branded lumber wrap by Fortifiber Corporation. The firm develops and produces plastic-coated kraft papers used for this function.
According to Stanley G. Yount, president of Fortifiber, the following lumber companies are either presently using the firm's lumber wrap or have placed orders for "earliest possible" delivery: The Pacific Lumber Company, Georgia-Pacific Corp., Weyerhaeuser Lumber Co., The Anaconda Company, Diehl Lurnber Con-rpany, T. Herbert Bate Company, Potlatch Forests, Inc., Simpson Redwood Co., Haener Lumber Co., Kalispell Lun-rber Co., and Northwest Timber Structures.
Yount describes the lumber wrap as dust tight, weather tight, flexible and tough. It is a "breather" sheet that tends to keep the wrappecl lumber dry and conditioned. Lumber yarrls especially like the wrapped-lumber trend because the lumber is kept clean zrnd ur.rdamaged by abrasion and scuffing; units handle, store and inventory more easily; and there is a pronounced reduction of "single-piece orders" by the public
Also, it is claimed that the pre-packaged branded luurber tends to establish in the consumer's mind that the lumber, Posodgno Deoler lofhrop "Loy" leishnon of Crown Ciiy [umber Co. likes the peok orrivol condition, eose of stocking ond hqndling, ond cleonlingss of lhe wropped-lumber shipmenl received from Georgio-Pocific Corp. because it is branded and protected, is of highest possible cluality. Frorn this reasoning comes reduced resistance to price, cleclare lumber retailers.
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The imprinted lumber wrap is produced in continuous rolls in various wiclths as specified by the mill. The wrapping and heat sealing of varying lengths of finished lumber is presently antomated to some extent at the n-rill. lfowever, Fortifiber is in the first stages of development on a low-cost, higl-r-speed rnachine to mechanically wrap and seal the lun-rber packages. They estimate the machine will produce close to three packages per n.rinute and was to be available for clen.ronstration early in December.
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DOUGLAS FIR - PINE. PTYWOOD ENGETMANN SPRUCE
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into the system of progressive retailing and the stock is completely protected from mill to job, according to l-athrop K. Leishman, president of the Crown City Mill & Lumber Company, Pasadena, California.
Says Dealer Leishman-"The arrival of DougJas Fir finish in the condition shown in these pictures is a great boon to lumber dealers. It has been protected in transit and, regardless of the length of time the stock is on hand, it will not deteriorate and will remain the same as at the time of packaging. There is no loss due to dust and dirt and the stock will remain bright and clear, more attractive to retail dealer customers.
"There is no loss anticipated from checking or split edges that usually occur in all lumber that is not protected. \[/e feel that the packaging of lumber is a definite advantage to the retail lumber dealer and this high-quality product has met with ready acceptance by our customers," he said.
The shipment of Douglas fir uppers, pictured here, was sol<l to the Crown City yard through the South Pasaclena offices of
Georgia-Pacific by Salesman Lloyd Cole. Cole was formerly branch yard supervisor for Hammond Lumber Company in Loi $_ngeles a1d !s presently attached to the Specialty division with Manager Bob Heberle and Pat McKee6an of- the Southern California sales offices of Georgia-Pacific.
"Here's How Fiberglas Paves Your Way to Profits.,, which explains the benefits of full insulatiorr in residential construction and illustrates available merchandising and sales aids, is currently being distributed to 30,000 limber dealers by Owens-Corning -Fiberglas Corporaiion. Copies also may_be obtained withbut charge by writing the home office at Toledo 1, Ohio.
(Tell them Aou sau it in The California Lumber Merchant)
The new Wheeler Osgood Sales Corp. announced the reopening of the Wheeler, Osgood Co. plants in Tacoma. L. J. Woodson was in charge of the San Francisco office . Los Angeles Mayor Shaw vetoed the termite ordinance requiring all lumber used in underpinnings to be pressure treated with creosote or equivalent Hoo-Hoo Club 39 filled 351 kegs with groceries (90 more than in 1932) for needy Oakland families. Pictured on the front page of the Post Encluirer with a load of kegs for the Salvation Armv
were C. I. Gilbert, Gordon D. Pierce, G. F. Bonnington Paul Hallingby presided at a meeting Dec. 13 for a general discussion of southern California business under the Code. Reporting were flenry S. Patten, retail lumber; Pat Partridge, cement; Walter Van Valkenburgh, builders supplies, and Sylvester Weaver, roofing C. Arthur Bruce, son of E. L. Bruce, Sr., hardwood flooring manufacturer, visited Los Angeles in his capacity of executive officer of the Lumber Code Authority, Washington, D. C.
Pete Hansen, brother of Duff Hansen of the Hansen Lumber Co., Riverside, and \i\/. T. Harschman formed the H. & H. Lumber Co. and bought the G. W. Nladdox Lumber Co. in Los Angeles . . . A. A. Kelley of the Santa Fe Lumber Co. spent the Christmas holidays in L. A. The Lawrence-Philips S. S. Co. lost 300,000 feet of lumber in heavy seas on the voyage south from Astoria . H. T. McGrath organized a hardwoocl lumber company in L. A.
. Phoenix Lumberman James Whalen spent the holidays in Santa Monica Howard C. Clark of the Rio Linda Lumber Co. was in Los Angeles ou busiuess H. L. Miner of the \\thiting-Mead Company, San Diego, and his wife went to Honolulu to meet their daughter enroute from lrer home in Abyssinia for a Christmas visit.
The National Lumber Mfgrs. Assn. reported that production in 1933 gained 30/o over 1932 E. A. Selfridge, a prime mover in the California Redwood Assn. in the early i900r, was named a deputy administrator in the Lumber Code Authority
Harry T. Kendall was named general manager of the Weyerhaeuser Sales Company . . . R. B. Stevens of Healdsburg gave a report on Code matters at the Dec. 16 meeting of the Cocle Authority in San Francisco, at.rvhich Ralph Duncan presicled. Tl-rere were 150 at the annual Hi-Jinks of Legion Lttmbermen's Post 403 helcl at the Hayward hotel, Los Arrgeles, Dec. 15.
John-H. Tyson, George f. Gerken ar-r<l A. H. Silligo, all of the Sunset Lumber Co., Oaklancl, won the three turkeys in the raffle at the Ather-rs Athletic Club of Hoo-Hoo Club 39, on Dec. 11. Three yotlng ladies playing violin, piano and cello provided the musical entertainment, and Christmas carols were surlg by a boys' choir Myron Bird and G. Irving Fischer rvere carrying on the business of the California Saw \\rorks started by their fathers 50 years ago in San Francisco Harry West of the Bookstaver-Burns Lumber Co. underwent an operation in Los Angeles, Dec. 16 . . Edward H. Case, manager of the Vallejo Lumber Co.. died suddenlv Dec. 9. He started with tl-re Hines Lumber Co. in Chicago . . M. R. Gill of the Union Lumber Company sales staff in L. A., visited San Francisco.
When your customer buys pegboard to make a display or a rack for home, it will acquire added importance and beauty when framed in Beauty Frames. Insulation board, purchirsed for use as a bulletin board, will command special attention when framed in Beauty Frames.
With a sample display of Beauty Framing in your store, it just .takes a simple suggestion about framing the pegboard or bulletin board to make an addilional sale.
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Recognizing that Hoo-Hoo today plays an important and responsible role in the lumber industry, the Supreme Nine, in its annual meeting, adopted important measures to further establish and strengthen its position. Headed by newly elected Snark of the Universe Robert E. Gallagher, 52499, the nine men heading the nine lurisdictions of Hoo-Hoo. met in Milwaukee October t7-18.
The parley and definite action covered two main categories: Hoo-Hoo responsibility and active participation in general industry programs of promotion and education and, more specifically, the support of the National Wood Promotion Program, and second: matters of internal administration.
Under the Wood Promotion Program, the Supreme Nine again approved, offering to the National Lumber Manufacturers Association, in full cooperation, the use of Hoo-Hoo's far-flung organization and facilities. Acting on the request of A. B. Hood, 55548, chairman of the National Wood Promotion committee, it authorized the setting up of a committee to work with the NLMA on a continuing basis in future development of the National Promotion Program effort.
Under promotional efforts, it recommended that clubs provide annual awards to design students of architectural engineer- ing schools for the best use of forest products in design and also awards of merit for local architectural firms designing outstanding structures using the products of the forest as the principal medium of construction.
All clubs are directed to provide Legislative committees to combat legislation and building codes detrimental to the use of wood. The record reveals fhat Hoo-Hoo clubs have been
in many instances, for improved building codes more favorable to the use of wood.
EducationSalesConservation
Recognizing that the lack of trained sales personnel is a weakness in the industry today, and sales training is important in the over-all program of wood promotion, it recommended that Hoo-Hoo clubs inaugurate educational meetings for the training of sales personnel. Under education it recommended that the subject of conservation also be given consideration at club meetings.
The 116 active clubs have established an enviable record for effective, constructive programs covering industry education and wood promotion, all with greater membership participation. The adoption of Youth Programs by more clubs stand out as accomplishment. Then, too, there is evidence of greater recognition and publicity for Hoo-Hoo, both in the public press and trade iournals. These recommendations and directives indicate
Associqle Member:
Main
Other Offices
2185
a forward step in promotion and education and, if carried out as formulated, cannot fail. to. solidify and strengthen lfoo-Hoo as an important factor in the industry.
As a step forward to bring the benefits of this }foo-Hoo program to many more now engaged in the industry, the Supreme Nine recommended an intensive Membership campaign. It authorized the appointment of a committee, ciarged ^ wiln the responsibility of working out a definite plan. It is to include an appeal to heads of companies to enlist and pay initiation fees and dues for their eligible personnel. The plan is to embody, also, a campaign to enroll life members and prospects in forestry schools. It was pointed out that there is a vast potential which can only be developed through a well-defined effort.
For the Internal administration, national and local, the Nine approved the following directives :
(
1) The descriptive term "Fraternal Order of Lumbermen"
San Francisco 4
Pittock Block PORTLAND 5, ORE.
should be included and used in connectioir with the name of the Order in all publicity, such as letterheads, streamers, banners, and display cards.
(2) Where possible and feasible, clubs should print, periodically, Club Rosters for distribution to local members.
(3) Clubs are required to check the national status of all active club members. According to the By-Laws, "To be eligible for Club membershlF, a,,man must be in good standing in the International IIoo-Hoo."
(4) A white cap bearing the Black Cat insignia is to be furnished, to be worn by the Visiting Officer acting as a member of the Concat Degree Team.
(5) Regional and/or Jurisdictional meetings patterned after a Hoo-Hoo convention are to be held wherever and whenever practical.
(6) Continued cooperation and participation in the conven-
a narne that has meant Sincere Seraice in lumber since 1914
Smith said to Jones: "Whatever became of that fellow Black who used to live here, who talked so big about selling but never could hold a job?"
And Jones replied:, "He moved to New York where he
(Continued from Preceding Page) tions of the industry associations and Hoo-Hoo speakers on such convention programs are recommended.
(7) The date for the application of the penalty for late payment of dues advanced from Tanuarv 9 to March 9.
The Board reconfirmed - the following Convention dates: Duluth, Minnesota, for September 13-14-15-16, 1959; Hot Springs, Arkansas, 1960; Miami, Florida, 1961 ; and Chicago, Illinois, 1962.
"At expiration date, please cancel my Subscription. Am out of business and you might say out of circulation, but it's time. Thanks for your wonderful service to the Lumber Industry for these mafly, many years."
-Gene W. Maddox San Gabriel. Calif.
vrears hard hats and grey spats and makes a lot of folding money teaching business men how to succeed in life."
Schools of selling have done a world of good, without doubt. But it is wise to remember that they only point the way. The rest is hard work and personality.
Salesmanship-with all the ruffles off-simply means getting the name on the dotted line, with the correct figures showing in the order. The only practical test of a man's selling ability is the final net profit on his sales.
Selling isn't really a science, it's a job; a hard, sweaty, personal job. The days of Diamond Jim Brady are gone forever.
Simplicity, truthfulness, understanding of and faith in the thing you sell and the house you represent-these are the foundation stones on which salesmanship is built. They were in the beginning, are now, and always shall be.
You'll _find greater quantity, ber selected for light or dark better selection at the West's red, flat or ribbon- grain. Also largest hardwood firm. More 3/s"x4", 6', and 8" -T&G wdl than 2,00O,000 b.f. Philipgine Ma- baneling; 'mouldings and plylo-ggny is now on hand-in all wood. Order any quantity. thiclirresses of AD and KD lum"A lumber for euery purpose"
99 loyshore Boulevord Son Froncisco 24 Phonc: VAlencia 4-8f41
Washington, D.C. (Special) John B. Veach of Asheville, N. C., was re-elected president of American ForestProducts Industries, Inc., at the association's annual meet- ing here Nov. 7. J. D. Bronson, Cascade Lumber Co., Yakima, Wqsh., and John H. Hinman, International Paper Co., New York, were re-elected vice-oresidents. D.B. Frampton was re-elected treasurer. Chailes A. Gillett was re-elected secretary.
Trustees elected for three-year terms include Leonard G. Carpenter, McCloud River Lumber Co., Minneapolis; C. Russell Johnson, Union Lumber Co., San Francisco. Holdover trustees include W. R. Adams, St. Regis Paper Co., New York; Robert P. Conklin, Portland. Ore. : Alvin lfuss, Huss Lumber Co., Chicago; William Swindells, Portland, Ore.; J. D. Bronson, Yakima, Wash.; D. S. Denman, San Francisco; John H. Hinman, International Paper Co,, N9w York; F. K. Weyerhaeuser, Weyerhaeuser Timber Co., Tacoma, Wash.
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Many studies also highlight the importance of using the new 7!(" annriar ringed, brightfinish gypsum board nail recently developed by the Gypsum Association afte-' four years of intensive laboratory research and twcr years of on-the-job testing.
One advantageous feature of this nail is its shorter shank, since the shorter the shank the less wood there is to work on it, and consequentl-v the less chance for nail movement or "creep"-i.e., movement of the nail
frictional resistance, the nail has equal or greater holding power than the usual l)(" nails; and the shorter the nail, the less the cfeep.
Even though these two precautions (dry lumber and right nail) are taken, Lloyd H. Yeager, general manager of the Gypsum Association, emphasizes, nail popping can still be built into a wall or ceiling b1' poor workmanship. To avoid potential nail pops like those sl-rown on the accon.rpanying illustrations, Yeager specificalll' stresses the following points:
An important precaution to be taken against so-called "nail-popping" in gypsum wallboard installations, according to a recent study by the U.S. Forest Products Laboratory, is the use of sufficiently dry framing materials.
Shrinkage of moist lumber, it was found, has the effect of pulling the nailing surface of the framing member away from the nail head, with the result that the gypsum board is no longer securely held against the framing members. The board then could slide on the shank of the nail, tl.rus exposing the nail head. Hence the FPL recommends that the moisture content of tlre framing lumber, when the wallboard is applied, should be approximately equal to what it will be after the building is occupied.
Average moisture content during boartl application, it was suggested, should be 11 to 13/o in deep south and Pacific coastal area. In dry desert areas, the suggested average moisture content is 7 to 8Vo, and in tlre rest of the country 9 to 1.1.%.
head with respect to the surface of the wallboard. Another salient feature is its annular rings, which give the nail greater holding power. The woocl fibers embed themselves in the rings of the nail, thereby increasing resistance to withclrawal. Bv reason of this
1. Proper Nailing. The workman must not depend on the nail head alone to pull the board up tightly. The area of gypsum board immediately adjacent to each nail must be held in firm contact with the framins with
Y ,"
RoilTruck ond Troiler Shipments
Old-Growrh Bqnd-sown REDWOOD from Boiock lumber Co., Mqnchesler
Old-Growth DOUGTAS FIR from Spocek Bros. Lumber Co., Monchester
Precision-frimmed STUDSDouglos Fir ' White Fir ' Redwood
REDWOOD POSTS qnd FENGING
Specializing in Mixed Shipments of Douglas Fir & Redwood
Production & Home Office:
Fred HO[ME9/Corl FORCE
P. O. Box 987
Fort Brogg, Colif.
TWX: Fort Brogg 49
Phone: YOrktown 4-37OO
the free hand while the nail is being driven. The nails should be driven home with the heads slightly below the surface of the gypsum board in a dimple formed by the crowned surface of the driving tool (except where joint treatment is to be applied). Under no circumstances should a nail set be used, and care should be taken to avoid breaking the paper face.
2. Accurate framing. Use straight and uniformly dimensioned lumber and make sure that nailing surfaces are flush to receive the gypsum board. For example, the nailing surface of a1.1 studs, bridging and headers and the faces of all top and bottom plates should be flush and in true alignment.
3. Cutting Board to Size. Wedging into place of oversize gypsum board panels introduces unnecessary stresses that often create
Ukiah Ofice: Gil Sissons
HOmesteqd 2-5438
Wholesole Only
a bow in the surface of the board or causes something else to give-usually the nail heads. To have each board rest naturally in position and avoid other induced stresses, it is best to start nailing in the center of the
Soufhern Calilorniq Office: Don Muller
7227 lelegroph Road
Los Angeles 22, Csl.
RAymond 3-9983
TWX: MlB7424
board and work outward toward the edges. Even something as simple to install as gypsum wallboard, Yeager points out, should receive the same care accorded any finishing material.
Fred Branch, president of Pacific Hardwood Sales Co., Oakland, has established a branch office serving the Southeastern states at 425 Coral Way, Fort Lauderdale, Florida. The new sales office is set up to serve the trade through either the port of Miami or the port of Everglades, in addition to direct mixed shipments by rail from Pacific Hardwood's Oakland yard. Mr. Branch will be in charge of the new Florida operation and Mervin Mento, president of Asiatic & Western Trading Co., an affiliate of Pacific Hardwood Sales Co., will head the Oakland operation.
S.an_ Francisco (Special)-Tree farming is the root of an industry that is pumping more than hafi a billion dollars a year. into California's.economy through forest industry pay_rolls alone. California's forest industry payroll is the highest in the nation.
Millions of dollars more are paid farmers and other lanclowners for timber crops. \Aroods workers and allied industry payrolls add still more to the good living from the codmercial forests of California.
In just 17 years-the Tree Farm concept of voluntary for_ est management has snowballed into ihe greatest iorest conservation movement fostered and administered bv pri_ vate enterprise this country has ever known.
And because trees-the raw material used in the maltu- facture of rnore than 5,000 items Californians use everv day-grow and replace themselves, they form a fourrtain df increasing prosperity which puts new cash into the pockets ot_Lalrtornla spenders each year.
. The depth to which tree farming permeates the economy through forest industry_payrolls is-reflectecl in recent figure'.. by American Forest Pioducts Industries, an eclucat'ional organiz-ation. suppo.rted !y the nation's wood-using indus_ tries. Tree Farms in California are sponsored by tjre Cali- fornia Redwood Assn. and the Westein pine Assn.
For food alone, forest industry workers spent $106,500,000, making g'rocers and delicatessens chief beneficiaries'of iheir buying activities. Otl-rer channels of business receiving gen_ erous po_r-tion-s of the_forest industry payroll pie were" H,ec_ reation, $23,7W,000 ; Personal busi ness, gZ4,ZC/j,OO0 ; Nledical care arrd death expenses, $23,100,@0; Churches ancl chari_ ties, -$6,-800.000; Private educatior.r, $6,200,000; Foreign travel, $3,900,000.
"Forest management under the private enterprise Tree rarm program means a permanent supply of raw material
for the forest industry," said AFPL "FoT the first time this century, we are growing timber faster than it is being removed from the forest, despite increasing uses for wood and an increasing population. The industry-operated Tree Farm movement means more dollars for the butcher, the baker and the auto maker while providing the wood Americans need for many useful produCts. It is lutting countless thousands of idle acres of land to work."
A California-first for U. S. Plywood Corp. is its "'Weldwood" Tree Farm loclted in ShastaTrinity-Humboldt counties. Bob Goldsworthy, left, forester and west side logging boss, approves the new highway sign erected at Tree .h-arm entrance near Buckhorn Summit on Highway 299. At right is Dale Prentice, Western Pine Association district forest engineer and industry's Tree Farm inspector in the area.
ENGELMATYT SPRUCE is an ideal lumber for wall sheathing, roof decking and subflooring. It combines light weight, adequate strength and the ability to be nailed easily without splitting. Small knots give even the lower grades a good appearance. Engelmann Spruce is used for studding, joists and other general construction in accordance with its strength properties.
For interior uses the small, tight knots and light *lo. of E"g"lr"ann Spruce provide a wood for interesting paneling and interior finish. It is carefully d,ried,, assuring more accurate sizing and improved woodworking qualities, insuring lower maintenance costs.
Write for FREE illustrated book about Engelmann Spruce to:
U/ESTERN PINE ASSOCIATION, Dept. 707-K, Yeon Building, Portland 4, Oregon.
member mills monuloclure lhese woods to higfi slondords of seosoning, grading and measuremenl
ldaho White Pine Ponderosa Pine Sugar Pine White Fir. Incense Gedar. Douglar Fir. Larch Red Gedar. Lodgepole Pine. Engelmann Spruce
Tree Forminq Guorontees Lumber Tomorrow
Five new home olans whicl-r one veteran lumber dealer calls the "best designs Lu-Re-Co has ever done" are now being featured by Douglas Fir Plywood Association, Lttmber Dealers Research Council, and National Plan Service.
Designed to fit into tl.re dealer home-planning Cer.rter organized last year, the ne'lv series is called "Emblem Homes."
The homes rvill range in price from $10,000 to $18,500, depending upon land costs and other local factors. According to Dan Sedgwick, DFPA merchanilising director, tl-re plans have been carefully researched to meet today's sales problems.
"Tl.re first ten units in this series," Sedgwick says, "were really kind of a showcase developed to demonstrate the 'ivide freedom of design permitted by the Lu-Re-Co modular system when it is tied to fir plywood. With this new series of homes, we're getting right down to the bread-and-butter items that are just as necessary to a home merchandising program as the glamour units."
Designed by Lawrence Higgins, Lu-Re-Co's staff architect, tlre homes range in size from 904 square leet to I,332 sq. ft. Ray Harrell, Lu-Re-Co's executive vice-president, says :
"These are homes for the low and miclclle-income markets, u,hich olTer the greatest potential to Lu-Re-Co clealers and their customers. We've stucliecl the market closely together with DFPA and National Plan Service and we think these houses will sell on a scale $'e've never er.rjoyed rvith past designs."
Harrell's optimistic prediction is supported by one of several dealers who have already experimented with the first unit in the new series. This is tl-re Madison, a three-bedroonr unit with 952 sq. ft. According to Robert Blackstock, partller, Blackstock Lumber Co., Seattle, Wash., the new series of plans "are the best Lu-Re-Co's ever done." His yard is currently fabricating components for the Madison. Illackstock has already sold trusses, wall panels, and complete building "packages" for 4l units to one Seattle builcler. Four other builders have contacted him to arrange purchase of the components for the new DFPA-Lu-Re-Co homes.
DFPA's Sedgwick explains the joirtt program like this:
The plywood association produces point-of-sale merchandising aids designed to help the dealer make the sale. These are elaborately done and the basic kit introduced a year ago is now being used by about 1,000 dealers.
To backstop the new "Emblem llomes" series, DFPA is norv offering a big counter viewer, large transparencies in full color showing exterior elevations, a full color consumer plans catalog, ad mats and radio and TV spot copy. All of
this material was on display at the NRLDA show in November. The same merchandising aids also are expected to be displayed and announced at regional dealer conventions after January 1.
The material is organized in several ways to fit various individual needs and dealers who are interested are encouraged to write direct to DFPA in Tacoma, Washington, for further information if they cannot make one of these conventions,
The actual Dlans are available from National Plan Service at regular raies. Plans with and without basements, and reverse plans are available. For those dealers who are not using the Lu-Re-Co system, National Plan also presents the new plans in conventional detailing. In that sense, the designs are not inflexibly tied to the Lu-Re-Co method of construction, Sedgwick explains.
However, Lu-Re-Co, acting as the designer in the series, provides the third point, in the triangular effort. The designs give this organization a wider range of plans adaptable to Lu-Re-Co's component construction system. It is possible to achieve twenty variations of the plans by using alternate elevations.
Here's a quick rundown on the new plans in the series :
1. The Bel Haven. This is a three bedroom, 904 sq. ft. house with alternate plan with basement available. Designed for the family working on a minimum housing budget.
2. The Lake Forest. In this 1,127 sq. ft. house there are three bedrooms and one and a half baths. A home for the lower side of the middle income group.
3. The Huntington. lfere's a house with three bedrooms and two baths designed so that the garage or carport forms arr "L" providing a. partially screened court for indoor-outdoor living off the family-kitchen area.
4. The Greenbriar. In this plan, the designer has included four bedrooms in a house with just 1,332 sq ft.
5. The Madison. One of the smaller units in the series. this one manages to retain three bedrooms and many of the other features of larger homes.
The Yale & Towne Manufacturing Company, Sales & Service Branch, San Leandro, California, hal added James R. Scribner to its sales staff.
Ely Joins NAHB
Washington-George (Pete) Ely has joined the Public Relations staff of the National Association of Home Builders, the housing industry's 40,000-member trade association. Ely, 32, had been Radio-Television editor on the Public Relations staff of the National Lumber Manufacturers Association.
Excfusiye Sofes Agenls:
. FEATHER RIVER tUtlBER CO.-Slost ond loyolton
o KELISEY IUIIBER GOfffPANY-Kelsey, Galifornio
The Black Bart Hoo-Hoo club went all-out for its November 26 Sports Nite meeting by securing the San Francisco Giants' terrific third baseman, Jim Davenport, as feature speaker for the evening. The well-attended meeting was held at the Lockhorn cafe in Cloverdale and arrangements to have Jim on hand for the meeting were handled by Art Bond and Harold Hess.
The annual Sports Nite dinner got underway at 6:59 p.m. with an interlude of whistle-wetting, compliments of Elmer Padula, E. A. Padula Lumber Co., and Max McKee of Firco. Black Bart President Gil Sissons of Fred C. Holmes Lumber Co., then rounded up the gang for dinner and announcerhents. Jim Davenport took the "stand" after being introduced by Art Bond, and the big baseball discussion was on. Jim proved as equally at "home" at the mike as at third base, and he gave the crowd a real behind-the-scenes look at the almost runaway winners of the 1958 pennant race.
P.O. BOX 6t55, GCC STATTON
SACRAftTENTO 21, CATIFORNIA
Phone: lVonhoe 7-8675
feletype: SC-67
Byron C. Bloomfield, former secretary for professional development with the American Institute of Architects, has been named executive director of the recentlv formed Modular Building Standards Assn., Washington 6, D.C.
Psychologists say people are instinctively drawn toward w6qd-56 Sanford. Florida, built its civic center of this material.
It pocketed savings of almost one dollar per square foot in construction costs at the same time.
P.O. Box 385
The open, graceful, eye-appealing structure l'"'as built as part of a half-million dollar capital improvement program initiated by Sanford officials in 1956. It was designed to meet the recreational needs of all age groups.
\Arood, the National Lumber Manufacturers Association points out, helped Architect John A. Burton IV give Sanford city fathers what they wanted within their municipal city budget. By designing in wood, Architect Burton saved the city $18,000 in overall construction costs and provided Sanford with ar-r attractive air-conditioned modern civic center available for all its residents.
The building combines wood and glass in harmony with concrete blocks and reinforced concrete. Focal point of the center is a domed auditorium whicl-r will seat 1.400 people. Laminated wood arches dramatically lift the roof to a height ol 32 ieet. From the floor at the rear of the auditorium the arch srveeps for a span of 86 feet to rest on the proscenium arch of the stage.
A roof deck of wood covers the entire civic center building. The auditorium dome has been giver.r a white plastic reflective coating which, in combination witl-r the excellent insulating properties of the wood roof deck, guarantees inside temperature to be within one degree of outdoor shade temperature. The insulating qualities of the rvood roof deck
these 3 excellent WCLA Mills to serve the variable requiremenls of Southern California Retail Lumber Dealers
FIR And REDWOOD ffi
Buy your grodes ond tallys with confidence
Wqler Shipments from SWEET TIMBER PRODUCTS Bondon, Oregon
Other Northern Cqlifornio Mills
PINE TSOUNIAIN IUMBER COttlFANI.,
TUMBER COTYIPANY : ., Medford, Oregon
. Rqilroqd Mqteriql qnd Studs
Tefephones: RYqn l-636t Hlllcrest 64347
and the reflective coating also increase the efficiency of the air conditioning.
Folding partitions used throughout the center make tl.re building extremely flexible and available to several groups at tl-re san.re time. Movable seating in the auditorium adds to the flexibility and allows the area to be used for such varied purposes as dance area, convention hall, town meeting place, or lecture hall.
The rear of the auditorium can be closed off to create a banquet room or a smaller dance area or a meeting room. Just off this section and opening into it is a modern kitchen so equipped that a thousand people can be served at one meal.
At the side and in line with the back of the auditorium a long wing srvings out in a halfmoon shape to provide an area for youth recreation. The entire front of this wing is made of sliding glass panels which open onto a patio which can be used for outdoor dancing or roller skating. Covered
walks and passageways make the wing an integral oart of the civic center structure even though it is separated from the auditorium.
Laminated wood beams and the wood roof deck combine with the glass panels to make a light, open and attractive recreational wing.
The center is proving to be a popular gathering place for Sanford residenti and the city ofifrcials are justifiably proud of their quarter-million dollar wood building.
Portland, Ore.-Kermit C. (Red) Swanson of New Orleans, La., l-ras been named merchandising manager of Georgia-Pacific Corporation's warehouse division, at the general offices here. The position is a new one and will supplement the efforts of Georgia-Pacific's Sales Promotion debartment on the warehouse and dealer levels.
. Bernard Bock of Montreal, Quebec, was elected president of the National Hardwood Lumber Association at the 61st annual convention held in Chicago, November l1-13. He is the 31st hardwood man to hold the office, the first to be chosen from Quebec province, and comes from one of Canada's prominent lumber families. Franklin T. Griffin of Chicago and Mark Townsend of Stuttgart, Ark., were reelected vice presidents. James P. Hamel, Kenova, W. Va., was elected third vice-president.
Directors re-elected for second three-year term include C. R. Taenzer, American Hardwood Co., Los Angeles, Calif. M. B. Pendleton was re-elected secretary-treasurer for the ensuing year.
A spirit of optimism was evidenced by the members attending the three-day convention. It was one of the largest meetings ever tield by the hardwood trade and all who attended were complimentary of the program arranged for their benefit and pleasure.
Jim Riley has been named to service Bay Area Retail lumberyards for Western Pine Supply Co. of Emeryville, acgprding to Phil McCoy, pri:sident of the firm. Riley, a native of Seattle, now resides in South San Francisco with his wife and two children and comes into the Bav territory after a thorough tour thrdugh Western Pine Supply's many lumber and plywood suppliers in Northern California, Oregon and Washington.
BENNETT z-WAY PANEL SAIy\/ INSTALLATIONS
Atascadero, Calif.Wayne C. E,rvine, Bennett 2-Way Panel Saw Dealer-Service here, reports the following installations recently of the popular lumberyard equipment:
Van Nuys (Calif.) Plywood, purchased second unit for new store opening in Canoga Park; Prescott Lumber Co., Sanger, Calif.; Porterville (Calif.) Lumber Co.; Sequoia Lumber Co., Visalia, Calif., and Kinkead Industries, Los Angeles.
BUENA PARK YARD SHOWN
Glenn Thacker, head of the power-tool section, and Jim Harris, manager of the hardware department, were pictured in a writeup of the Buena Park (Calif.) Lumber Co. in the Garden Grove News recently. The dealers were dressed as wranglers in keeping with the town's new western-style modernization, and photographed standing in the entry of the retail yard's Power Tool Corral.
Next year's convention will be held in Montreal, Quebec.
The establishment of three new district sales offices for the Building Products division of the Armstrong Cork Company is announced by J. V. Jones, general salel manage_r of the division. A new Seattle office will be comprised of Oregon and Washington territories how operating out of San Francisco, and portions of Washington, Idaho, Wyo- ming, and all of Montana from the present Denver distiict ofifice.
Paul H. Hershey will be transferred from the San Francisco district to manage the new Seattle office. He has had 15 years of direct sales experience in the building products field, and since 1953 has been serving as an arihltectural specialist in the San Francisco Bay area.
The billionth dollar from the sale or lease of national forest resources was to be deposited in the Federal treasury sometime during the week of November 14,
Secretary of AgricultureEzra Taft Benson announced.
This billion dollars represents the gross income from the national forest system since the Forest Service was established in 1905. Expenditures during that period totaled about $2.5 billion. They include, however, not only protection and management costs but the purchase of I8,89O,621 acres at a cost of $73,821,7N.
About 86% of the billion dollars came from the sale of timber ; II/o from grazing fees, and 3/o f.rom water power and land uses; 25/o of the receipts went to the states containing the national forests from which the money was collected. By law, the States used the money for public roads and schools. The USDA's Forest Service spent another 10 percent of the money collected in each State on national forest roads and trails in that State. The rest went into the general fund.
If:eceipts continue to come in as they have recently, the Forest Service will collect its second billion within the next 10 years. Receipts for fiscal year 1958 totaled $91,545,820, and for the two preceding years were well above the $100 million mark.
The best advice on how to paint hardboard has been cornpiled in a new nontechnical bboklet, "Painting Hardboard." Lumber dealers can obtain a free copy by writing to the Hardboard Association, 205 West Wackei Drive, -Chicago 6, Illinois. The authoritative eight-page booklet *as pil- pared jointly by the Hardboard Association and the National Paint, Varnish & Lacquer Association.
San Jose, Calif.-The large Georgia-Pacific Corp. warehouse, loaded to the roof with valuable plywood, was destroyed during the night of November 26 bv a soectacular fire that also lhreatened the Cheim Lumber Co. yard across the street with its thousands of dollars worth of exposed inventory. Completely wiped out was G-P's 200x70-ft. building at 345 Sunol St. Richard A. Vickers, an employee, was overcome by smoke in his desperate effort to save vital company records. He was rescued by a second warehouse worker, Don Mills of Hayward.
Damages to the stock and equipment in the warehouse might run as high as $200,000, said Manager Norman R. Rose. The building was valued at $30,000. The blaze was discovered by workers at 6:40 p.m. and the building was completely enveloped by flames when firemen arrived a few minutes later. Foreman Herman Nye, Santa Clara, said flames broke through the roof and he and co-workers managed to get out two trucks.
San Francisco.-The U.S. Treasury handed the state of California a check for $2,950,592, Nov. 25, as 25Vo of the gross revenue from the almost 20 million acres of national forest land in the state for the year ended June 30. The mon-ey. from timber sales and grizing fees, will go to 39 of the state's 58 counties, with the northern counties receiving the bulk because of large timber sales. This was the first vear that the receipts from Jales and uses of national forests have been returned to the counties for use at discretion of state and county officers. Funds were formerly allocated to schools and roads. Siskiyou county, with 2,305,057 acres, moved to first place for the first time in many years and will receive $332,909. Plumas county, with I ,128,155 acres, is second and gets $293,320. Los Angeles county receives $14,931 and the smallest check goes to Orange county at $842.
Fred A. Bloch, manager of the Washington, D.C. office for Dant and Russell, Inc., has been elected a vice-president, it was announced at Portland, Ore. headquarters of the big wolld-wide lumber and woods products wholesaling and exporting firm. Bloch has been Dant and Russell manager in the nation's capital since 1949. He will continue in that capacity. lle 'ivas with the military g'overnment forestry and
lumber division, with General Clay in Europe, from 1945 to 1949. Prior to joining the air corps, he was in the retail and wholesale lumber business on the east coast and in the Southern pine areas.
Playing a key role in the development of the Polaris guided missile for the U. S. Navy were dummy missiles made of Californi'a redwood. The dummy missiles were used recently in test firings employing the Polaris launching and handling equipment at the San Francisco Naval Shipyard. The trial was labeled "Operation Peashooter." The Polaris missile is designed to be launched either above or below the surface of water.
Reasons for redwood's choice by Westinghouse Electric Corporation, which is developing launching equipment for the underwater missile, were the wood's strength and the fact that it can be milled to accurate dimensions. Also important was the fact that redwood would float and dummy missiles could be recovered for study.
From the vast rain forests of coastal British Columbia comes Western Red Cedar - the wood with "built-in" weather resistance. This exceptional durability combines with Red Cedar's light weight, working ease and high insulating properties to make it a natural choice for every type of construction, indoors and out. With its distinctive grain patterns and warm "woody" color variations, Western Red Cedar may be stained, bleached, varnished or used as is to harmonize handsomely with any setting.
Our complete range of Western Red Cedar Products includes:
* I x lO Foresl Cedar Siding
* RanchpanelVertical Siding - revers€ board and baiien
* f r 6, I x8,l xlO, I x12, sound, tight-knolfied board lor board and bolten
2 x 6, 2 x8, 2 x Io, 2 xl2 tor remanutaclure to any desired paffern
* I x 6,1 x8,I xlO Y'd panelling
Manufactured by: BRITISH COLUMBTA FOREST PRODUCTS LIMITEOT VANCOUVER' B.G.
Sales Agents: MacMILLAN & BLOEDEL LIMITEDT VANGOUVERT B.C. REPRESENTATIVE:
P.O. BOX 114 SAN MARINO, CALIFORNIA SYCAMORE 9-5744
Richmond-Four leading lumbermen have been appointed to three-year terms on tl-re Technical Advisory Council of the University of California's Forest Products Laboratory, according to Director Fred E. Dickinson. New faces at the Council's semiannual n-reeting in December were l,ester J. Carr, president of the L. J. Carr Company, Sacramento; Ralph Hodges, Jr., forester with the Big Bear Timber Company, Sacramento; Byrne Manson, products development engineer at the Simpson Redwood !9n1pan1', Arcata, and Alfred Smith, general manager of the Union Planing Mill, Stockton.
The 12-man Council, composed of executives representing a cross-section of California timber and wood oroducts industries. meets with the director and members of thi staff to help plan research programs for the U.C. Laboratory. Current projects include experimental work on wood drying, gluing, wood extractives, wood fiber products, chemical processing, and the
rr-rechanical properties of wood.
Council ofrficers for the current year include Chaim.ran A. W. Agnew (vice-president of the Pacific Coast Company, Plywood Division, Sonoma) ; Vice-Chairman A. B. Hoocl (general manager of the Ralph L. Smith Lumber Company, Anderson), and Secretary Eddy S. Feldman (executive secretary of the Furniture Manufacturers Association of California, Los Angeles).
The appointment of Warren G. Burres as district engineer of the Los Angeles office of the Portland Cement Association is announced by James D. Piper, vice-president for Promotion. Burres assumed his new duties December 15. He succeeds John M. McNerney, who was recently ap- pointed Western Regional manager for the association. Walter E,. Kunze, Jr. will succeed Burres as personnel training manager.
A joint meeting of San Francisco HooHoo-Club 9 and Oakland Hoo-Hoo Club 39 will be held January 19 for a tour through the fabulous U. C. Forest Products Testing Laboratory in Richmond. Arrangements for the meeting were made by Vic Roth, Ralph Hill and Bill Johnson through Dr. Fred Dickinson, who is in charge of the Richmond U. C. operation. The tour will commence at 6:15 p.m. with at least one guide for every 10 lumbermen. Following the tour, the entire group will adjourn for dinner at a nearby restaurant.
Wayne F. Mullin, president of the Mullin Lumber Co., Los Angeles, and immediate past president of the Southern California Retail Lumbgr Assn., has been nominated to serve in 1959 as a vice-president of the L. A. Chamber of Commerce. Also nominated is H. C. McClellan, president, Old Colony Paint and Chemical Co. The annual election of the 5500-member group will be held Jan. 8 in the board room of the Chamber's headquarters, 404 S. Bixel St.
San Francisco.Federal Judge Willis Ritter refused Dec. 23 to restrain major railroads from putting into efiect their proposecl lower freight rates on lumber and lumber products, and the new rates went into effect Dec. 2I upon lapse of the temporary ICC suspension of them.
The millmen and truckers asked the court to make the roads hold up the new rates until the ICC made a final ruling on their objections. Defendants were the S.P., NWP, Santa Fe, W.P., and the Pacific Southwest Freight Bureau.
The new rates now apply to hauling lumber between Oregon and California points, and between California and Arizona.
Still pending before the state P.U.C. was S.P.'s reouest to reduce rates within California.
Anderson, Calif.-The Ralph L. Smith Lumber Co. was awarded $4,141 damages for one of its loaded lumber trucks that recently crashed off a bridge into a creek when sideswiped by an unloaded truck.
Mesa, Ariz.-The local yard of the O'Malley Lumber Co., Phoenix, was featured in a writeup in The Mesa Tribune recently as a participant in the company's 50th anniversary celebration. Manager Joe Bauer, who has been with the Mesa yard since 1945 and manager since 1954, was pictured in front of the handsome store front. All 19 Ariz.ona yards of the firm joined in the annlversary,
The article said the local yard helped spark Mesa's rapid residential growth and was a power in the community. The growth of the lineyard company was detailed and the recent death of John G. O'Malley, Sr., was mentioned in the story. The local yard's many services to the town and the store's line of materials was prominently reported.
Hanford, Calif.-With only a few cents separating their bids, the Board of Supervisors split the W,222 contract on cement for current road department projects among Central Lumber Co., Kings Ready Mix and Lemoore Ready Mix. The Central yard here also won an $813.33 contract for paints.
Best-known relative of the California redwood is the "Big Tree" (Sequoia gigantea) which grows in California's High Sierra above 5,000 feet. The famous "Warvona Drive-Through Tree" of Yosemite National Park is a "Sierra Redwood."
13625-C Venturq Blvd.
Shermsn Ooks, Colif.
Phone: STonley 3-2663
TWX: Von Nuys 7575
A new concept in wood window component panels has been proposed io save time and money in home construction. Zegers, fncorporated of Chicago introduced a system in which sash and frame are built into panels that include details for construction. The introductioi of this new system was made at the 1958 National Home Builders convention in Chicago.
"Carpentry for a whole wall section around a window c3n b9 completed in advance, under ideal working conditions," says William Zegers, vice-president. "At the site, the builder just puts the unit in plaie and goes to work. He saves many ways. For instance he saves himself the work of cutting.and {abricating the header and framing the window opening. He eliminates the time-consumin! steps of
DANT & RUSSETL INC.
Medicql Arrs Bldg. Eureko, Calif.
Phone: Hlllside 3-4561
TWX: Eureka 63
W. H. WINfREE
2717 N, Mqin St. Wolnut Creek, Colif. (P.O. Box 331) YEllowsfone 5-14(X,
shimming, plumbing and blocking the window frame. Such units also eliminate the need for metal returns for drvwall and plastered interior walls."
Panels can be made up for either double hung or slide windows on a modular basis. Because the units can be used with any type of exterior and interior construction materials, they allow complete freedom in architectural design.
"To, builders, time is money," says Zegers. "The component panel system will definitely save the contractor construction time, giving him a chance to figure his costs more closely and protect profit. Look at the inside of this panel, for example. It can be prefinished to create the impression of a picture-framed window. No need to cut and iristall'an lpron_ and sill at-the-site. Savings like this can be important in today's market."
Further information on. how panels can be designed for any constr-uction can be obtained by writing Zegeri, Incorporated, 8090 South Chicago Avenue, Chicago -17, Illinois.
Two rnajor marketing developments at Llnion Lunrber Con-rpany have been announced by C. Russell Johnson, president of the California redwood concern.
First, Union has introduced a new lou' cost redwood panel plimarily designed for the doit-youlselfer, but also fi11ing a need for the professional builder. And second, the new product, called "'I'hrift Panel," rn'ill be packaged at the mill in a sparkling yellow polyethelene coated Kraft paper.
Both "Thrift Panel" and the new 'packag- ing are collsumer oriented-representing a carefully planned dccision by Union to ag- gressirrly l"relp dealcrs cash in on the paneling trend.
"We're making an all-out effort," said Sales Manager Sherman A. Bishop, "to give redwood sales a boost in 1959. Low cost 'Thrift Panel' will offer the luxury and durability of California redwood at a price the consumer can afford."
LInion's nerv paneling is being produced in thc popular 4" and 6" s.idths-the product of lcsawn 1/1" A & Btr. Certified Kiln Dried stock. The panels are available in 7' and 8' lengths, each section tongue ancl groovccl with one surfaced face and th.e other smooth sawn.
Twelve tiers will be packagecl in Union Lumber's distinctive yellow wrap to make up an ext|emely attractive unit of "Thrif t Panel." Each package will be end-labeled to show size, gracle, contents, and coveragc. In addition, space is provided for the dealer to mark his consumer price, per complete package.
Union is ttr"e first Redwood producer to
Monufqclurers of:
Door Fromes
Window Fromes
Double-Hung Windows
Sliding Windows
Acme Sliding Door Fromes
All Aluminum Screens
"lqbor-Sover Units"
depart from the usual purely utilitarian lum,ber packaging. The ncw wrap has becn designed with the consumer-buyer in rnind and, for that reason, rnaximurn impact colors were selected. However, beilrg a tough, noisture-proof, abrasion-resistant sheet, IJnion's package offers a11 the protection features of the old style bulky drab rvrapping rnaterials. In addition, end labeling greatly simplifies identification and inventorv control.
At the present time onl-"- "Thrift-Panel" is being pre-packagecl at the mill. However, Union officials have notified the company's production people that the shift to pre-packaged "Noyo" brand Redwood in upper and better grades r,r'ill come in the immediatc future.
Jaywalking was costly in the year-2,600 were killed.
Dependoble ServiceLow Competitive Prices
Speciolizing in lumber Yqrd Orders
Anywhere in Southern Cqliforniq
INTRODUCING -
The IABOR-SAVER Window Unit Complerely Assembled-Reody to Operote _lncludes-
window Frqme _ windowsSosh Bqlqnces _ sqsh Lock
Window SropFull Bound Aluminum Screen
Double-Hung UnitsSliding Units (Sliding Sosh Removqble) Monufoclured in All Sizes
Jobbers of:
Bel-Air Doors
Fir Doors
Glide-All Unirs
Weiser Locks
Columbiamolic
U.S. last
The 100 biggest general-building contractors in the U. S. last year were responsible for more than 7/o ol all the construction that went into new buildings, Architectural Forum magazine reports. These 100 firms, comprising fewer than two-tenths of l/o of ,the nation's. 85,000 genlral-building contractors, completed nearly $2.5 billion of construction out of an estimated $34 bitlion that went into buildings. Moreover, the 83 firms for which work breakdowns a--re available accounted for: 25Vo of all office and warehouse building;.l5/o ol industrial'building ; and 19,ao of hospital constructron.
_ The biggest building contractor last year was New York's George A. Fuller Company. Its estimated $135 million of build-
ing construction put in place shaded the $125 million of secondranking Turner Construction Company, also of New York, and was well ahead of the $104 million of Del E. Webb Construction Company of Phoenix, which was third.
On the whole, says Forum, the contractors expect 1958 will be a somewhat better year than 1957. Ot 80 firms that estimated their work for this year. as well as last. 42 expected to improve their showings in 1958. Of the others, 31 expected to do worse, while 7 foresaw no change. The estimates of the 80 companies indicate that, as a group, they expect to put in place 7.4/o more construction in 1958 than they did last year. This optimism on the part of the biggest builders reinforces the many signs that construction has once again resumed its strong uptrend, Forum said.
_ The 25 largest building contractors include Hilp & Rhodes (San Francisco) and C. L. Peck (Los Angeles).
(Tell them Aou s&lD it in The California Lumber Merchant)
Polings - - Mortised Posts - - Splir Roils Get them when you wanl lhem at
A speedier, more economical method for protecting floors against moisture infiltration from concrete slab foundations has been announced by the National Oak Flooring Manufacturers' Association.
Tested thoroughly by the associarn. the new Drocedure is recommende tion, new procedure is recommended to insure a troublefree flooring installation in any area of the country.
The method saves time. labor and material. It calls for installation of a one-course moisture barrier on top the slab. Formerly the approved system specified a two-coirrse membrane either on top the slab or beneath it before the concrete was poured, or in both locations.
The new method is described in a recently revised illustrated folder, "IIow to Install Hardwood Strip Floors Over Concrete." Builders and lumber dealers can obtain free copies by writing the National Oak Flooring Manufacturers' Association, 814 Sterick Building, Memphis 3, Tenn.
While slab foundations are practical for residential construction in many ways, the folder declares, the moisture
problem they present is a definite disadvantage which must be offset.
"The concrete slab," it is explained, "retains moisture for many months after it is poured and gives this moisture off very slowly. Capillary action within the slab can bring additional moisture from the ground to the slab surface.
"Since moisture will harm any finish floor, an effective barrier must be provided on top of the slab, regardless of the type of slab construction employed."
In the new barrier system the slab is first allo'il'ecl to dry thoroughly. Then it is swept clean and the surface is primed with asphalt primer. A coating of hot asphalt mastic of a type designed for bonding wood to concrete is applied over the primer at a rate of one gallon to every 50 square feet of surface. Next a layer of 1S-pound asphalt saturated felt, with joints butted, is embedded in the mastic. On all sides of the room the felt is allowed to extend uoward behind the baseboards. Wrinkles in the felt then are pressed out and another coat of mastic is applied.
The barrier system is part of the screeds-in-mastic technique by rvhich strip hardwood floors are installed easily and economically over concrete slab foundations without use of wood subflooring. The flooring is nailed to wood screeds anchored to the slab tvith additional asphalt mastic on top of the moisture barrier. This type of insiallation has proved successful in thousands of structures tl-rroughout the country.
Hardwood, the folder points out, makes the most practical and satisfying floor for slab-constructed houses just as it does for homes of standard joist-and-subfloor design. Its high insulating quality prevents costly heat loss through the slab and its resiliency overcomes the uncomfortable hardness of concrete. Additionally it offers other advantages which have helped make it the preferred flooring for years.
Before invesling in ony type of equipmenl, mill owners musl be reosonobly sure thd q definite profit con be expected. Dry Kiln focilitiesmore specificolly, MOORE Cross-Girculqtion KILNSmqy be the inveslmenl wilh the "qssured rdlurn" your mill needs. And remember fhe mosl modern seosoning methods ond equipment qvqilqble ore incorporqled in MOORE Kilns like lhe ones shown qbove qt Plqcerville Lumber Compony, Plocerville, Colif. Why nol wrile todoy ond osk how the qddition of kiln.fqcililies cqn improve your mill?
You cqn depend on MOORE-where for over 75 yeors, Quolity in lumber-seqsoning equipmeni hqs been unsurpossedt
The "Family Living Idea Center"-a display of do-ityourself projects designed to stretch the livable space of city apartments and suburban homes-was opened to free public inspection on the lower level of Grand Central Station, New York City.
Sponsored by AMF DeWalt Power Tools and United States Plywood Corporation, the exhibit was on view weekdays from 8:30 a.m. to 6:30 p.m. until Dec.31. During the early morning and late afternoon hours, demonstrators will show how to perform the woodworking operations necessary to build the exhibited projects, and will describe required materials and construction.
Two sides of the triangular exhibit feature complete "walls" of functional built-in-space-savers. The third side of the "Family Living Idea Cent-er" displays decorating ideas which coordinate plywood paneling, carpet, fabric and furnishings.
One built-in is an l8-footJong, 3-foot-deep home workshop, complete with a hideaway multi-purpose radial arm power tool, lathe, vises, foldaway hand tool rack, and cabinets that offer 150 cubic feet of storage space for hardware, paints and small power tools. During demonstration hours, the radial arm power tool will be used to show how to make small useful household items-which will be given free to persons who visit the Idea Center.
A second built-in wall incorporates in its 16-foot length a radio-TV-hi fi center, a luxurious hideaway bar, a woman's sewing center, and a disappearing wallbed. The entire unit occupies just 28 inches of a room's width. Fold-back doors permit each section of the wall to be opened and used separately. When closed it gives the appearances of a solid, wood-paneled wall.
The built-ins are so designed that they may be "tailored" to fit the available space and needs of the builder.
The "Family Living Idea Center" was created and executed by Bill Baker, the noted Vienna-born and educated craftsman and designer. The simplicity of Baker's designs makes it possible for many do-it-yourselfers to construct them. They are intended to increase livable and usable space and to eliminate the clutter an active, growing family may produce if its living quarters are limited.
Decorative paneling and facing throughout the exhibit are of United States Plywood Corporation's \Meldwood panels in a variety of woods, including walnut, Nakora, birch, Surfwood and pine. Tools displayed in the exhibit and used in its construction are DeWalt Power Shop, the multipurpose radial arm power tool, and conventional hand tools.
Harold Volgstadt, manager of the western division of The Reardon Company, announces that the Los Angeles office, plant and warehouse have been moved to 4920 Loma Vista Ave.
Companies are fast learning they can't take aclvertising for granted-not if they u'ant to stay competitive. That advertising has become one of industry's key selling tools is eviclenced by the growth of aclvertising expenditures {rom $2.9 billion in 1945 to an estimated $10 billion for 1958.
To obtain a current picture of current advertising practices, Dun's Review and Modern Industry assembled a special panel of advertising experts under the coordination of Eldriclge Peterson, veteran Madison Avenue editor and publisher. The result, "Getting the Most from Your Advertising Dollars;" examines the relationship between client and agency {rom various functional angles.
Peterson considers the present effectiverress of advertising as a business tool:
"Basically, advertising can (l) build a brand name that
will create consumer accePtance, perhaps even consumer demancl ; (2) introduce ner'r''-products, new,impro.vements, and new icleas almost overnight to the public ; (3) create an image of your company valuable in attracting good persolnel ind irivestmenf capital as well as creating good public relations for your company, and (4) obtain distribution for rrew products and widen distribution for older items.
Adiertising cannot (1) be expected to do a prec-ise job and produce i precise result-at least, at this stage-of its development; (2) produce miracles-it cannot enable you to buck a basic'c<jniumer trend; (3) put over an inferior product by sheer quantity or quality of words, no m-atter how much- money you spend; (4) work effectively if management makes-the advirtising budget a catch-all for every expense it can't cl-rarge elsew"here, and (5) function efficiently if usecl for vanity purposes."
(TeIl them llou sau it in The California Lumber Merchant)
from Yord 9tocks -Roil or Truck & Troiler-
Build beautifully, O America, With stone that shall chart The highways of the winds, With towers that shall know The majesty of dawns, The twilight's benediction; But remember to build thy soul Beyond the stone, Beyond the tower Into Truth.
-Arthur Wallace PeachTom Dreier tells about a pair of doting parents whose young son in first-year college wrote them that he had decided to quit school, marry the girl he was crazy about, and get a job. The father replied:
"Dear Son: Your mother and I have been indeed surprised to learn of your decision to get married at once. V[/e do not know your girl but we will have no objections if you can feel certain that she is as fine a woman as your mother. Will she be as faithful and devoted to her husband as your mother is to me? Will she be as loving and tender to her children as is your mother? If these questions can be answered favorably, then you will make no mistake.
"Affectionately yours, Dad."
(Postscript) "Your mother just left the room. Don't be a fool."
Eat less, chew more.
Ride less, walk more.
Clothe less. bathe more.
Worry less, work more.
fdle less, play more.
Talk less, think more.
Go less, sleep more.
Waste less, give more.
Scold less, laugh more.
Preach less, practise more.
The sweet young thing grabbed a taxi downtown the other day, and said to the driver: "To the maternity hospital, but don't rush. I only work there."
Little Edith's pet cat presented the family with a nice new batch of kittens, and all the antics of the little furry family were new and interesting to Edith. But when she saw the mother cat pick one of the kittens up by the scruff of the neck with her teeth, start walking with it, her indignation knew no bounds. She fairly stormed at the mother cat:
"Why, you horrid, mean old cat, you ! You ain't fit to be a mother ! You ain't hardly fit to be a father !"
A two by four, With several more, Is lying in your stack; You wonder when You'll see the yen It cost you, coming back. It never will, Believe me, Bill, Till after you are dead, Unless the stuff Is treated rough And built into a shed.
Selling It is no good, It's only wood, with Which your yard is filled; A cent on earth It isn't worth Until it's usird to build. It doesn't pay For you to say Bad words or to abuse it. A lot of tin It will bring in If you will rightly use it.
The lawyer defending the man charged with drunkgnness said:
"You know, officer, it is not always easy to be certain that a man is drunk. You say you found him down on his hands and knees in the middle of the road, but that does not prove for certain that he was drunk, now does it?"
The officer said: "No sir, it doesn't; but when you find him trying to roll up that white line down the center of the pavement, I get pretty well convinced that he's a bit on the drunk side."
A Worrhy Tosk
To set a boy's uncertain feet
Upon the path of character;
To guide eager young hands to usefulness; To steady the aim of inexperience
And teach young manhood
Which way lies
Here is a task worthy th'e undertaking Of the best and busiest among us.
-Edward F. O'DayWe iuggle eoch job seporotely ond skillfully becouse we don'f keep o b,ocklog of brond obligoiions! This ollows us complele ond qbsolule independence to recommend the right moteriol for eoch customer's individuol needs. Noturolly, ofter 40 yeors of deoling wilh the yords ond fobricotors of Southern Colifornio, we've developed top suppliers, good m,ill sources, ond o lot of friends . ond we don't forget them. Bu.t il's our speciolized experience, combined with our consistenl independence thot poys oft in double ossels on your cosl sheets.
J. William Back, iprominent southern California lumber and plywood importer, was married November 25 to I\'Iiss tr'{onique Hagnd at the Catherlral chapel in Los Angeles. The_"- returned home for the holiday season following a short honeymoon in Carmel and Monterey. Early this 1'ear the Backs plau a delal'ed honeymoon trip to Japan, China and the Philippines on Mr. Back's business.
Concord Dealer John Pearson, Pearsou Lumber Co., and Phil McCoy, I',ead of Western Pine Supply Co., bagged one (1) pheasant on a recent hunting expedition aL reject John says he found on the ground.
George O, Swanson of Sacramento spent the end of Novenrber in southern California contacting wholesale connections for the Placerville Lumber Co.
Roy Stanton, president of E. J. Stanton & Son, Los Angeles, and Mrs. Stanton left Dec. 8 on a South American cruise extending through February.
Lyle Vincent, head of Intenbal' Lumber Company's Oakland operations, has returned to the job following an overhaul in the hospital.
B&M Lurnber Company Chief Martyn Mason, Sacranrento, is reported on the mend
after suffering a broken arm an<l shoulcler in a recent bad fall.
Bill Smith, general nlanager of SmithRobbins Lumber Corp., has gone Latin again, spending Christmas and the New Year's at La Paz and Mexico City. They say he now speaks Spanish like a native, too.
E. N. White, head of C & D Lumber Co., Roseburg, Ore., spent a few early Decenrber days calling on t.he trade with Jimmy Atkinson of Atkinson-Stutz Co., San Mateo.
Bill Tildesley, Eastshore Lumber & Mill Co., is back on the job after a recent operation and hospital sojourn.
Ed Fountain and Dale Burns have returned from a'trip to Gold Beach, Ore., where they visited the new U.S. Plywood Corp. mill which the Ed Fountain Lumber Company will represent in southern California.
Seth Butler, now representing Henry Winfree, and his Myrtle spent an early December week at Palm Springs, where Seth rested up for the big Shrine pageant which he successfully directed again this year.
Southern Californians attending thc BIG Willits Redwood Christmas oartv last montlr
included Don Bufkin, Jerry Essley and Carl Gavotto, Following the event, Jerry spent the Dec. 12 weekend calling on mills in the area, Carl flew home to San Diego, and Bufkin came along for the ride.
W. R. Grace & Company's imported lurnber and plywood chief, Jan van Wyngaarden, and his wife and family took a businesspleasure trip to southern California via AFL's President Wilson during November.
Joe Williams, veteran southern California hardwood salesman, will represent one of the largest producers of lumb,er in the Appalachian area in a connection to be announced early this year. It is understoocl Williams will cover the entire Pacific coast for this firm.
Durable Plywood Sales Co. Salesnranager' Rolf Sto,lesen visited Durable's Arcata plant early in December.
Dick Lloyd of the Ed Fountain Lumber Co. and his wife Virginia have returned from a business-pleasure trip to San Francisco and the Bay area. Dick is a graduate of California and usually gets to enjoy watching his alma mater wallop Stanford . . usually, that is.
Lumber Sales Companl'''s Wendell Paquette called on Mendocino county sup,pliers the week of Dec. 8.
December 16, 1958
'fhe California Lumber Merchant:
I .have just digestedalmost word for wordthe Christmas number of the Lumber Merchant, and it seerns to m€ to be one of the most painstaking pieces of work I've had the privilege of reading in my 15 years of being a subscriber.
First, Jack Dionne's Christmas "Sermon" is a masterpiece, and from one lumberman to many others, his Vagabond Editorial is something each of us should study and "take a lesson from" in our everyday living.
Second, the coverage given various meetings is "tops" in my opinion, for no details were omitted, all of which is splendid information to those of us who were not fortunate enough to have participated.
My congratulations go to each of you for having done such a splendid job and, of course, my best wishes for a Merry Christmas anrl a New Year full of Prosperity.
Chas. A. Peirce
3159 Barbara Court Hollywood 28, Calif..
Decenrber 15, 1958
The California Lumber Merchant:
What's a wonderfully 6ne issue your i958 Christmas Annual is! Let me be among the first to extend congratulations to your hardrvorking team of writers, artists, production, cilculation and administrative personnel.
And the Northwest Hardwood Association owes The California Lumber Merchant at least 10,000 board feet of thanks, pressed down and'spilling over, for the 3-page spread you gave the story of our annual meeting and the accomplishments of the association.
We also thank you for the fine story given the National Hardwood Lumber Association. In this land of giant firs, redwoods, cedars, etc., it is gratifying that the leaders in the west coast lumber industry are giving so much attention to hardwoods and that our infant Pacific Coast hardwood industry is accorded such outstanding recognition.
A1l good wishes for a Merry Christmas and a most happy and prosperous 1959.
Harry O. Mitchell,
S e cret ary- M ana ge r Northwest Hardwood Association
3253 Commodore Way Seattle 99, Washington.
New construction activity in November declined less than seasonally to $4.4 billion, according to preliminary estimates prepared jointly by the U.S. Departments of Commerce and Labor. The total dollar volume for the first 11 months of 1958, at $44.9 billion, exceeded the comparable 1957 period by a slight margin. Gains in housing and most types of nonresidential construction were more than offset by the sharp decline in industrial building.
25914 Precident Ave., Horbor Ciry, Colif. P. O. Box 667
Telephone DAvenport 6-6273
' Quolity producls from lhe world's best Mills
t Dependoble service from delivery
' Over 50 yeors exPerience pori field
quototion to finol
in the exporl-im-
' Prime imporlers serving the wholesole lumber frode exclusively Cqll the Atkins, Kroll repreienlolive neorest you for de' oendoble qnd occurole informqlion ond quotoiions on oll imported wood Products'
The rising curve of housing starts in most parts of the country is reflecting itself in increased advance reservations for the 15th annual convention and exposition of the National Home Builders Association to be held at,Chicago, January 18 to 22. This show, acknowledged to be the greatest of its kind in the world, annually attracts upwards of 30,000 building industry men and women from all parts of the country interested in seeing and hearing the latest developments in the field.
Exhibit space reservations already committed include a large number of new exhibitors, several from outside the United States, which is indicative of the growing li.st of new companies entering the building supply fietd-.
Non-members of NAHB are requested to iegiiter directly with the Convention and Exposition head(uarters, 140 South Dearborn Street, Chicago 3, and to show plainly on their request the name, address, type of business, type of hotel accommodation desired and the arrival and departure time for each person registered. Registration fees ire $15 for men and $10 for women, and checks, payable to the National Association of Home Builders, -,t.t "i.o-pany all applications for hotel reservations.
Arrangements are being made for the appearance of an
arrav of nationallv known ing industry to report on industry.
experts in all phases of the buildlatest developments affecting the
A good turnout of some 40 Dubs, Ltd. members and guests played the club's 120th monthly tournament under clear skies and perfect golf weather at Green Hills Country Club at Millbrae Park November 21. Doc White temporarily relinquished his hold on top low-net position to George Monnier, who ended up six strokes under Doc's second place net 74 scorecard.
In the second flight it was a three-way tie between Ellsworth Keene, Gran Geisert and Fred Ziese, all coming in to the 19th hole with identical net 68 scores. Second low net was captured by Hollis Jones (69), with Harry Hood third (70), Al Boldt fourth (74) and Louie Larson fifth (78).
Third-flight winner was Tom Gray (66), followed by Gordon Dennis (68) and Jack Crane (73).
Fourth-flight champion was Bill Leonard (66), with Joe Senolli coming in at net 78 lor second position.
Guest-flight winners were Rex Zenardi, Ralph Bowman and M. Martin.
Private timber industry officials and foresters interested in forest management are invited to the 11th annual Forest Management 5-day field school sponsored by the Agricultural Extension Service and School of Forestry of the University of California, to be held in Mendocino county, Febrtaty-2 to 6. Enrollment will be limited to 60 and may be accomplished by forwarding a check covering the $10 tuition fee to the Extension Forestry Office. 25 Mulford Hall. University of California, Berkeley 4, California. Further information also can be obtained from that office.
During the recent convention of the National Hardwood Lumber Association in Chicago, the National Wholesale Distributing Yards Assn. concurrently held its 24th annual meeting and elected Robert J. Sullivan of Sullivan Hardwood Lumber Co., San Diego, Calif., its 1959 president. Elected secretary-treasurer of the group was Don White of White Brothers. Oakland. Calif.
Adolfo CAffiARIILO
Adolfo Camarillo, last survivor of the original Juan Camarillo ranch holdings in Ventura county and overseer of the 12,000-acre Rancho Calleguas, died of pneumonia December 10 following his recent hospitalization. Death took the Spanish don in his 94th year fbllowirirg the usual
celebrations (CLM, 12/I, 12/15) in the surrounding countryside and Camarillo, which was named for the family. Don Adolfo had many interests and was active until 1955 at his desk as president of the Peoples Lumber Co., Ventura, taking a keen interest in the affairs of the large retail lineyard company. His civic, state and church ofifrces were without number in his busy and full life. He leaves four daughters, eight grandchildren and 2l great-grandchildren. Entombment was in the mausoleum of Saint Mary Magdalene church of Camarillo.
Harry A. Graham, 77, who had operated the H. A. Graham Lumber Co. at 2601 Long Beach Blvd. for 38 years, died at his Long Beach home, December 11. He had been a member of the lumbermen's association since 1920. Before starting the retail yard he was a professional baseball player with the Vernon club and later the Pacific Coast League. He also played pro football with the Portland, Ore., Athletic Club. lle leaves his wife Lillian, who was a partner in the lumber yard, and a sister.
Raymond A. Mackin, 61, collapsed and died in the offices of Hallinan Mackin Lumber Co., 1485 Bayshore Blvd., San Francisco, December 22, j:rst a few hours after learning of the death of his brother, Henry J. Mackin, in Vancouver, B.C. Mr. Mackin was preparing to leave for Vancouver following word of his bereavement when he, too, was fatally stricken.
Henry J. Mackin, 73, who had been ill only a short time, was a leader and SO-year veteran of the Pacific Coast lumber industry. He became president of Canadian Western Lumber Co. in 1939 and a director of Crown Zellerbach Corp. in 1953.
Ray Mackin, who started Hallinan Mackin Lumber Co. with E. C. Hallinan during the early 30s, was president of the firm at the time of his death. A native of Portland, Mr.. Mackin started his lumber career there following World War I and later was active in the Canadian as well as Pacific Northwest lumber industries for manv vears. He was a member of Hoo-Hoo and the Olympi. Ctitb in San l'rancisco. Raymond Mackin leaves his wife Frances, his sons Roger V. and David J., two daughters, and two surviving brothers, William P. and Walter B. Mackin, both
of Portland. A requiem high mass was sung at Saint Emydius church, December 24, with private interment ir-r Holy Cross cemetery.
August Lindstrom, 63, veteran lumber inspector of the Western Pine Association, was fatally iniured December 12 in a traffic accident near Naches, Warh., when his car and a U. S. Forest Service pickup truck collided at the entrance to a mill where Lindstrom rvas to make a grade inspection. Mr. Lindstrom had served on the association grading staff about 16 years and was widely known in the industry, rylere h_is total service, including grading work at mills in Idaho, California and Oregon, came to moie than 40 years. He made his home at Chico, Calif., where funeral services were held December 16. He leaves his wife and a daughter, Mrs. Earl Johnson, the wife of another Western Pine Association lumber insoector.
Chester C. Kelsey, executive director of the AsbestosCement Products Assn., died December 13 at his home in New Canaan, Conn. One of the best-informed and leading authorities in the building industry, Mr. Kelsey was a na-ti-ve of Utah, graduate of the University of Caiifornia, and after college inter-ed the lqmber industry ancl spent 25 f.e1r1_in the manufacturing and wholesaling of thit material. He had held his Association post for the past ten years.
Inquiries. to_be^made of the nation's manufacturing cornpanies in the 1958 Census of Manufactures by the Eureau of the Census, U.S. Department of Commerce, will be conducted early in 1959,_ covering ope_rations of manufacturing companies during calendar year 1958.
San Francisco.-Stockholders of Holmes Eureka Lumber Co. have agreed to a plan to dissolve the 53-year-old firm and sell out to The Pacific Lumber Company for $6 million. said President Fred V. Holmes here December 17. He said the old firm was "never in better shape" but 97/o
of the company's stockholders agreed unanimously to the plan at a meeting here December 16 and that the step was -being taken "foi tax reasons." The Holmes Eureka mills, camf's and timber in the Eureka area of Northern California hav6 annually produced about $5 million business in redwood products.
Legll notice published in The Los Angeles Daily Journal. December 23, carried a Not'ice of Intention to sell fixtures and equlpment ot tlolmes Eureka Lumber Lo_mpqql and transfef tangibte assets to The Pacific Lumber Co., 100 Bush St.. as of December 30, 1958. It listed inventory from
Holmes Co-mp1q Bush St., of mber manufacturine facilities to ofiice furniture on H-E premises manulactuflng Eo orrrce fr--c, Prcuustl at 3300 Broadway, City of Eureka, Humbo_ldt _c_ounty;^at
3JU) Utty .Eureka, tlumboldt county;_at 235 Montgomery St., Sin Francisco, and at 816 W. 5th St., Los Ansefus. Transfer of assets was to take place in Eureka, Los Angefus. place in-Eureka, swore Wittis D. Hannawalt, secretary, The Pacific Lumber Co.
Lex Taylor has been appointed sales manager of the wholesale-division, serving all areas except California, for Clay Brown & Company, IJ. S. National Balk Building, Poriland, Oregon, aCcording to word received from Clay Brown, president.
"Taylor is thoroughly conversant with all western lumber species and has had years of experience and wide acquainlance in the national lumber market. His knowledge will be of value to our expanded wholesale department," Mr. Brown stated.
Taylor has been manager of the western wholesale division of Shepard & Morse Lumber Company for the past three years. He started in the lumber business 21 years ago and has been in lumber sales with several Pacific Northwest lumber companies. This is the third time in his work that Lex has found his desk on the eleventh floor of the U. S. National Bank Building.
Nine recent graduates of the Armstrong Cork Company's Building Products Division sales training course have received initial field sales assignments. Specializing in lumber dealer products will be Henry A. Greenstein, Los Angeles, Calif. To serve both the architectural and lumber dealer markets in their areas are George T. Crisp, Jr., Portland, Ore., and Theodore T. Schall, Jr., Salt Lake City.
t* *" aontinuing ro-*r, o ;- Full Line of the Highest Gluolity I of ALL Hordwoods, ond ltointoin Complete Representrclion in the Field in Order to Properly Service Your Account
6700 South Alomedo Street-Los Angeles l, Colifornio
LUdlow 7-6168 Wholesale
Trading slow, yet prices up-that was the market paradox reported by Crow's Lumber Market News Service in the period ending Dec. 19. The main upward push came from Std & Btr and Utility grades of green Douglas fir dimension and small squares, along with steadily climbing prices on fir and hemlock dimension for water shipment. Western rpine region white fir dimension showed strength and Ponderosa pine shop grade and No. 3 common pine 12" boards moved up. With many mills idle till Jan. 5, it would offset any slower trend in buying that might develop.
Shipments of 466 mills reporting to the National Lumber Manufacturers Assn. in the week ended Dec. 13 were 3.3/o below production but orders shot 13.8/o above. National production of lumber during October was greater than any month in the past two years, totaling 3,241,m0,000 ,b.f., including 2,721,00O,000 b.f. softwood and 520,000,000 b.f. hardwoods Orders of 113,812,954 leet were 7.3/o over production at 150 mills reportine (136 operating) to the West Coast Lumber,rnen's Assn. in the week endine Dec. 20: shioments
were 1.9/o under production. The weekly average of Douglas fir region sawmill production during November, reported by the WCLA, was 151,305,000 b.f.; orders averaged 140,E21,000 b.f., and shipments 142,479,000 b.f. Orders of 85,162,00O feet were 77.8/o above shipments and. 12.5/o above production at 110 mills reporting to the Weste'rn Pine Association in the week ended Dec. 13 Orders of 2O}72,0W feet were 9.15/o below production at 97 mills reporting.to the Southern Pine Association in the week ended Dec. 13.
"Quiet, Please," a new color motion picture describing the use of acoustical material to alleviate noise problems in the l-iome, has been produced by the Armstrong Cork Company and is available to building supply dealers, builders, and architects for showing before consumer groups. Viewing time is 14 minutes. The film is available on a loan basis free of charge from Armstrong district offices or the Arrnstrong Cork Company, Lancaster. Pennsvlvania.
Douglos Fir
Ponderor ond Sugor Pine
TO CATIFORNIA RETAIT YARDS Redwood
Main Office:
Phone YUkon 6-5721
505-6-7 Morris Plon Bldg.
717 Msrket St., Son Froncisco 3
Community Facilities Administration Commissioner John C. Hazeltine announced a $960,000 loan to Occidental college, Los Angeles, for construction of a 3-story dormitory for 101 men students, and a one-story campus dorm to house 78 women students, both with lounge facilities. Construction is scheduled for completion in June 1959. Refer: Arthur G. Coons, president. Project No. Calif. 4-CH-55 (D).
Housing and llome Finance Agency Administrator Albert M. Cole approved the workable program of Roseville, Calif., for elimination of slums and blight. The "railroad" city of 12,000 was incorporated in 1909 in the heart of Sacramento valley, l7 miles northeast of the capital. The city has delineated a considerable area as an urban renewal project and has rbeen approved a $55O0 URA planning grant. The city proposes to adopt a minimum housing code.
Montana State College, Bozeman, has received a $1,400,0@ CFA loan to finance construction of dormitory and dining facilities to accommodate 308 women students. Refer: President R. R. Renne. Project No. Mont. 24-CH-17 (D).
HHFAdministrator Albert M. Cole approved the workable program by which San Jose, Califorr-ria's first state capital, proposes to eradicate slums and blight and guide its olderly growth. The city of 145,000 on San Francisco bay,42 miles southeast of Oakland, was the first incorporated municipality in the state and founded in 1777 tnder authority of the Spanish crown. The city's Redevelopment agency has applied to the URA for a planning loan and capital grant reservation to carry out its Park Center urban renewal,project on 59 acres in the downtown area.
Plyrood
Shirrgles ond Loth
HHFAdministrator Albert M. Cole approved the workable program by which Pittsburg, Calif., proposes to eradicate its slums and blight and guide its orderly development. The city of 17,000 in Contra Costa county is 44 miles northeast of Oakland. A new minimum housing code is scheduled for adoption 'by June 1959 and the Planning Commission intends to update its subdivision regulations. The Housing Authority of Contra Costa county ,has 86 units of low-rent public housing under management in Pittsburg and two other projects with 200 units in the Pittsburg-Port Chicago area.
HHFAdministrator Albert M. Cole approved the workable program by which Rio Vista, Solano county, Calif., plans to eliminate slums and blight. The city of 2,440 on the Sacramento river 43 miles south of the capital was originally a village swept out of existence by the flood of 1861 and the new town was established in the Montezuma Hills. The city's .Redevelopment agency has applied to the I-IRA for a survey and plarrning advance to carry out a 12.5-acre urban renewal project known as the Morgan Community Tract housing about 40 families. Further neighborhood analyses are to be completed by April 15, 1959.
Seattle Pacific college received CFApproval of a $500,000 loan to finance construction of a student union building and health center on the Seatth canlpus. It houses a portion of its present student center in a war surplus frame structure. Refer: President Dr. C. Hoyt Watson. Project No. Wash. 45-CH-29 (S).
The University of Nevada, at Reno, received CFApproval of a $1,382,000 loan to finance construction of a dormitory for 160 men students, four apartment buildings to accommodate 32 married students and eight faculty families, and a dining hall to seat 450 persons. Refer: Irresident Minard W. Stout. Project No. Nev. 26-CH-l (DS).
Urban Renewal Commissioner Richard L. Steiner approved a $3,812,425 federal loan and a $1,303,425 capital grant to the city of San Bernardino, Calif., to carry out its 99-acre Meadowbrook urban renewal rproject. The rundown area just south of the central business district contains 241 dwelling units most of which are substandard. The 136 families will be relocated and the project land, after clearance, sold for new industrial and commercial uses. Refer: Executive Director Jerome F. Sears, Jr., Redevelopment Agency of the City of San Bernardino, Church and E Streets, San Bernardino, Calif.
HHFAdministrator Albert M. Cole approved for the third year the workable program under which Denver, Colorado, is eliminating all slums and trlight from the city. The Avondale urban renewal project was ,brought to the final planning stage and planning progressed on three more projects. The Dept. of Welfare's Housing Relocation section placed 278 families in adequate housing and the Housing Authority received PHApproval of 1500 additional units of low-rent public housing, and the city received HHFApproval of 1075 units of Section 221 low-cost private housing.
HHFAdministrator Albert M. Cole approved the request of San Diego, Calif., for recertification of its workable program for elimina-
116 West ll6th Street, los Angeles 61, California
Plymouth 6€19I
tion of slums and blight. He notified the city that he hoped it would soon have in effect a local housing code then in final draft.
HHFAdministration approved the workable program of Eugene, Oregon, to eliminate slums and blight and plan the city's future development. As its initial slum-clearance project, tl-re city of 47,000 hopes to clear out a 36acte blighted area known as MullieanSkinrrer, relocate the 2M families in the area and r-edevelop it for predominantly non-residential uses. Eugene hopes to adopt a housing ordinance by July 1959 and plans to encourage private enterprise to provide housing for displaced families.
HHFAdministrator Albert M. Cole approved the workable program by which Riverside county, California, proposes to eliminate its slums and blight and prevent their recurrence. The unincorporated communities of Rubidoux, East Blythe and Ripley are said to contain the largest concentrations of substandard housing in the county. A mjnillurn housing code is under study for the r.apidly growing colnty of 170,000 persons (1950 population census). The County Board indicated that substandard housing will ,be eliminated gradually as the workable program moves along and rvill be replaced by decent and adequate dwellings.
A big party is planned for January 16 by Don Braley, Snark of Los Angeles Hoo-Hoo Club 2, and Program VicePresident Harvey Koll, with arrangements for a full day of fun and frolic at Rio Hondo Country Club,10627 South Old River Road in Dou'ney.
Golfers will "tee-off" at 10 ;29 a.m. on 'ivhat promises to be the start of a full year of keen competition on the greens. The Program committee has arranged a .o-plete piogram of entertainment for the evening hours. Starting with cocktails at 5:29 p.m., dinner will be served promptly at 7 :09 p.m., followed by a first-class vaudeville show.
This is an event that you will not want to miss. so make that reservation early--iand, above all, bring a iriend. A retail lumber dealer preferred.
,I^ANUFACTURER qnd JOBBER: HARDWOOD FTUSH DOORSFIR PTYWOOD - HOIIYWOOD, JR.
TOUVER DOORS ond COMBINATION SCREEN DOORS
Dislribulor NORDCO Precision-Mode Products
Speclallzlng in Shlprnents vio Roif From Cossl to Coost
You Con Depend on
t4348 Bessemer 51. Von Nuys, Golifornic Slote 5-542t STonley 3-2936
John Vertin, prominent Southern California wholesale lumber salesman, moved his working gear from the front office of Golden West Lumber Co.. North Hollvwood. to the sales room of Sierra Lumber & Plywood, inc., Van Nuys, according to Ed Dursteler, general manager of the
6807 McKinley Ave. Pleqssnt 2-3136
Esroblished 1896
"Herewith Check 42621, $5, Natl. City Bank, for 52 issues of Up-to-the-Minute information pertaining to the Building Materials fraternitya real bargain without price inflation."
-H. B. Armstrong Armstfong Lumber Co., Ltd. P.O. Box 2127, Waco, Texas.
Sierra concern. Vertin was with Golden West more than six years prior to the changd last month.
John Vertin started early in life to make lumber and wood products his career. A native of Los Gatos, California, he spent three years at Santa Clara University, and during his summer vacations was employed by the Division of Forestry as a cruiser, -estimator and scout. Following his discharge from the Army, John entered San Jose State University as a Forestry major.
In 1947 he joined the staff of the Bakersfield Box Company at Woodlake, Tulare county, and learned the sawmill operations from the ground up, making the important post of "Whistle Punk" the very first day. John worked his way to the top and in 1950 was named general manager of the firm. In 1952 he decided that selling lumber was more along his line than manufacturing and producing it. It was then that he joined the sales staff of the Golden West organization.
"We expect to expand into wider fields of distribution during 1959 and John is the boy to deliver the woods," said Ed Dursteler in his announcement of the appointment.
The Redu'ood Region Conservation Council will hold its annual meeting at the Eureka Inn, Eureka, California, on liriday afternoon, January 23. This session will feature a brief business meeting to enable the membership and directors to conduct necessary corporation business.
A cocktail party reception for the incoming president will be held in the late a{ternoon, followed by a banquet in the evening. It is anticipated that more than 350 persons from the Redwood Region will be present for what is scheduled as a gala affair. Highlighting the banquet program will be presentation of alvards to outstanding circles and an address by a prominent
. Douglas Fir ond Redwood Kiln Dried Cleqrs
. Ponderosq Pine - Plywoods
. Simpson Products - Sheetrock
,,SATISFIED CUSTO'}TERS OUR GREATEST ASSET"
leader in the forest industries field, Banquet tickets are available from Circle Chairmen and from the offices of RRCC. All reservations should be in to RRCC no later than January 19.
Advancements for two San Francisco area salesmeu of Masonite Corporation are announced by F. O. Marion, general sales manager. Wesley H. Woodard, on assignment in this area since he joined the corporation in 1953, has been promoted to assistant to the manag'er of dealer sales, with headquarters in Chicago. Eugene T. Goeller has been appointed assistant manager of dealer sales in the western division, which has headquarters in San Francisco. He joined Masonite as a salesman in the Los Angeles market in the fall of 1952, and was transferred a year later to San Francisco.
Jim Ray, veteran Southern California lumber salesman, has joined the sales staff of Inland Lumber Co., Bloomington, with headquarters in Los Angeles, according to Ken Schmidtke, manager of the Los Angeles office for the wholesale distribution concein. Ray has been in wholesale lumber sales in the Southland since 1931. He once worked in San Jose and the San Francisco Bay area, and during World War II spent four years with the Navy as boatswain's mate in the Pacific theater of combat. He is well known to the retail dealer trade and will cover parts of Los Angeles and Orange counties, also Ventttra and Santa Rarbara, it was said.
"It is our desire to expand our service to the dealers and it is our opinion the personal contact method develops the business," said Stark Sowers, executive vice-president of the progressive firnr.
Douglos
(Continued from Page 18)
a "uniquely advantageous position to service all the building materials needs of builders and contractors."
This, he pointed out, was attributable to the "new trend of establishing enterprises with many related lines to satisfy consumer requirements for a single source of supply as opposed to the old method of product sales-specialization in single or limited lines."
Mr. Young declared that "by expanding into many lines of building supplies, the lumber dealer nbt only improves his competitive position, but makes it possible foi himself to obtain a larger share of each construction dollar." He illustrated this with case histories of lumber dealers who, for a modest investment, had established builders' hardware dep_artments and had increased their profits up to 25/o in the first year.
The Yale exhibit at the Building Products Exposition shows how builders' hardware departments are estiblished at lumber yards. It includes inventory lists showing the expense involved in setting up contract hardware depart- ments to service various segments of the construition market. Yale contract hardware experts were available at the booth for consultation.
More than 700 lumber dealers from all over the United States honored the five founders of the Lumber Dealers Research Council on its tenth anniversary at a dinner dance
in the Hilton hotel on Monday evening, a highlight of the National Exposition. The Lumber Dealers Research Council is a non-profit organization devoted to the development of better homebuilding methods in cooperation with local lumber dealei3. Over $400,000 in reseirch has been sponsored by LDRC. With ihe Lu-Re-Co system of home niitaing with modular, preassembled wood components, over 75,000 homdd have been built. Through such educational facilities as the Small Homes Council of tne University of Illinois, the iumber Dealers Research Council has developed an extremely flexible system of modular componentsexterior panels, roof trusses, interior partitions-which are manufactured on jigs by local Lu-Re-Co dealers.
Elected president of the National Retail Lumber Dealers Association fior 1959 at the board of directors meeting at Chicago, November 21, was H. W. Blackstock, presidenl of the H. W. Blackstock Lumber Company, Seattle, a firm with which he has been associated for his entire 39 years in the retail building materials industry. He was first employed In l9l7 with theleigh Lumber Company, which two years later became the Blickstock Lumb.i Co-p"tty, originally organized as a partnership with his brother Carl.
For many years Mr. Blackstock has been active in lumber trade association work, having served as director, chairman of the Executive board, and president of the Western Retail Lumber Association and as NRLDA director for that group. He served as NRLDA treasurer in 1956, as second vicepresident in 1957, and first vice-president in 1958. He was a member of the 1957 NRLDA Exposition committee and had previously served as a member.of the Labor Relations committee and the Budget committee. He currently serves as a member of the NRLDA Executive committee and the Committee on Industry Relations. He is married and has one son, Robert V. Blackstock. who is associated with him in the H. W. Blackstock Lumber Company.
An all-redwood interior setting, e*hibit.d at the 1959 Exposition at Chicago, showed lumber dealers from throughout the U. S. the versatility of California redwood. Hundreds of conventioning lumber dealers visited the exhibit, sponsored by the California Redwood Association and its eight member mills. Designed by San Francisco Architect Ernest Born, the exhibit basically was a small room tastefully furnished with redwood fuiniture and enclosed on three- sides by fluted redwood panels made by laminating strips of redwood molding of alternating widths.
California redwood was also well represented by other
exhibits at the Exposition, including a l-ruge redwood log, measuring l0 feet in diameter, on a railcar outside the International Amphitheater. A redwood fence enclosed a patio lounge and also served as backdrop for a sequence of forest conservation photographs prepared by the California Redwood Association.
(Continued from Page 4) or other normal retail lumber dealer customers. I am delighted to have Jim Cooper, who has been a close personal friend for marly years, join the Standard organization," Steinmetz addecl. "Jim will continue to call on the retail lumber dealer trade and will assist in the purchasing of our lumber requirements."
The sale thus marked the end of W. E. Cooper Wholesale Lrrmber Conrpany, which was first established by W. E. Cooper in 1893. In recent years the firm was headed by his son, Cl-rarles
M. Cooper, who died 1n 1957. Since that time it has beeu operated by his son, James W. Cooper.
"I wisl.r to express n.ry tl-ranks to our many good friends in the lumber industry, for the opportunity to have been of service throughout the years. It has always been my intentiou, as it was the intention of my father, and grandfather, to be of honest and reliable service to the trade. In our new association with Standard Lun-rber Company our principles will renrain the same," concluded Cooper.
Standard I-umber Company, Inc. is the successor to the original Standard Lumber Company established September 30, 1901, by D. H. Steinmetz, the grandfather of its present presiclent, whose fatl-rer, D. H. Steinmetz, Jr., was also active in the business until his death in 1939. In October 1958, Standard gave up its local distribution yard in order to concentrate its full efforts on direct mill shipment business. The acquisition of the Cooper organization is another step toward rendering a fuller service in this area.
Rate-Position llanted $2.llll per column inch
All others, $3.lll per column inch
Closing dates for copy, 5t[ and 2llth
HARDWARE MAN WANTED
Excellent opportunity with established, progressive Tucson, Arizona, lumber yard. Requisites are experience in contract hardware, tracts, estimating and purchasing. This is key position and appticant should have good sales record and personality. Compensation open. Send complete information-
LUMBER DISTRIBUTORS, INC.
970 S. Cherry Ave., Tucson; or Phone: I. Manspeaker, MAin 4-4451
WANTED
Young, energetic, live-wire salesman with full knowledge of Douglas Fir for Industrial Sales. Man with the ability to work into executive position. Must be go-getter with good past references. Give age and particulars in first letter. Replies strictly confidential.
Address Box C-2825.'California Lumber Merchant i 108 West 6th St., Room 508, Los Angeles 14, Calif.
For young, experienced, self-starting man in wholesale Lumber and Plywood Sales. Prominent Portland manufacturer and wholesaler wants right man for developing California sales office, Must have knowledge of trade and modern view of Lr.r,mber and Plywood merchandising. Rare opportunity. Submit complete background details.
Address Box C-2824, California Lumber Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif.
Presently employed in the Los Angeles area but seeking position as Gen, Mgr., Asst. Mgr. or Sales Mgr. for manufacturer or wholesaler in California or Oregon. 12 yrs.' executive experience in prodrrction and volume sales of transits and mill shipments. Age 35.
Married. Energetic, good hcalttr, personality. Interview on request.
Address Box C-2826, Calilornia Lumber Merchant
108 \Mest 6th St., Room 508, Los Angeles 14, Cdif.
HERE IS YOUR MAN LUMBERMAN-COLLEGE GRADUATE-IO years' experience in Purchasing & Sales in Retail & Wholesale. Presently employed. Alert, Ambitious & Aggressive. Preler Southern California,
Address Box C-2819, California Lumber Merchant
108 West 6th St., Room 508, Loe Angeles ld Calif.
RETAIL YARD OPPORTUNITY
Retail lumber company now doing over $290O,flX) business annually needs additional capital and aggressive management to e:tpand and be able to take advantage of opportunities available to it in Central C,alifornia area of dynariic groivih. Will consider merger, or sale of all or part to buyers who qualify with substantial capital resources,
Address Box C-822, California Lumber Merchant
l0B West 6th St., Room 508, Los Angeles 14, Calif.
DEPEND A BtE
wHot-F:sAIE DISTtsIBUTOSS HAnDWOODS SOTTWOODS PTYVVOODS
QUALTTY ,,B0f,uMc0tt
OFFICE & YARDS
l50O 5o. Alomedo Si.
SERY'CE
Rlchmond 9-3245 los Angeles 2l
Lumber Yard & Planing Mill. 3 acres paved. Storage shcde and office building. No inventory. Machinery is fot sale or lease; 3 moulders, rip--saw, resaw & planer. Located at 32t3 El Segundo Blvd" Hawthorne' For information call ORegon 8-6104, or Evenings: FAculty 1-229!)
With option to buy. Excellqrt Retail Lumber Yard on Highway 63, Central California. Large store and railroad spur on property. Plenty of Traffic. Lote of Parking Space.
AVAILABLE FOR LEASE
Up to 3.5E acres, Adjacent to Long Beach & Santa Ana Freeway. Ready for immediate use. Offices, Shops, Underground Fuel Tanks, Paved, Fenced, GCar Rail Spur. 9,000 ft. Open Shed. Matcher, Table, Chains, Conveyorg Blowers, Sawdust Bin. Entrance 2 Streets. Powcr Panel for Additional Equipment.
PHONE: ANgelus 9-0521
WANTED TO BUY-
Los Angcles area Retail Lumbcr & Building Material yard. Prefer going concern doing minimum $250,000 gross yearly. Replies confidential.
Address Box C-2798, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.
WANTED TO BUY
4/4, 6/4 and E/4-Grecn or Dry, all spocies except Cedar. Truck or Rail shipments.
VANCE LUMBER COMPANY
P. O. Box 1843-Redding, Calif.
Phone:'CHestnut 1-06't6
WANTED TO BUY_
ALL ELECTRIC MOULDER-IMMEDIATELY
ABORIGINE LUMBER CO.
P. O. BOX 70s FORT BRAGG, CALIFORNIA
HEAVY FOR.K-LIFT TR,UCKS RENTALS AND SALIS
822 - 69th Avenue
MacKay Mill Service Oakland 21, Calif.
SWeetwood 8-9428
RE-SAWS
36-inch to 52-inch single and twin.
VIKING MACHINERY
1000 Foothill Blvd.. La Verne. Calif.
Phone: LYcoming 3-3021
FOR SALE:
HYSTER Lumber Carrier, good condition. WILL SELL CHEAP
Write: P. O. Bo:r 83 or Call: TErminal 2-45(X San Pedro, California
BUYSELL _ REPAIR- SERVICE
Fork Lifts and Straddle Trucks. Complete shop and field service. Portable Welding, Special Fabricatior\ Steam Cleaning and Painting. Service Available 7 Days a Week All work guaranteed.
COMMERCIAL REPAIRS AND SDRVICE
1115 North Alameda Street, Compton, Calif.
Phones: NEwmark 1-E269, NEvada Gtt805
Two of California's oldest and most noted industries are finding they can be of help to each other in selling their products.
The California Redwood Association, which represents the .major redwood producers, has been given some national advertising help in recent weeks from two members of the California wine industry. The wine producers, in turn, are learning that redwood's reputation for quality can be as helpful to them in selling wine as it is to the builder in selling homes built of the durable, versatile material.
In a new nationwide television advertising campaign undertaken by Italian Swiss Colony, Announcer Arthur Shields proclaims that "every drop of Italian Swiss Colony wine has been mellowed in redwood aged in redwood for extra mellowness." The sctting for the series of filmed commercials is a simulated stone wine cellar with a large redwood wine cask, on which is carved, "Mellowed in Redwood."
Eleven Cellars Wine, in a new newspaper
Associolcd Molding Co'
Associoted Redwod Mills
Atlqr Lumbd Co. ..-........----..'..--.... *
Atkin5, Kroll & Co. ....-----.---.-.--.---53
Atkin!on-Stutz Co. .-.--'---'---'-.---'-'--65
Avron Lumber Co. .........--...........-. *
-B-
Be ond D* Sqler Co. .-...-.....-----62
B & lr{ Lunber Co. -.....--.---.-.--.---.'
Bock Co., J. Willion
Bough Bros. & Co. -.---.-'..--.--'-.----33
Bough, Corl W, -.-.--..-----...-..-...--'-- 4
Eoxtcr & Co., J. H, .--....--.--.--'.----. '
Big Ban Soth & Dor Co. ----.-------.-11
Bennclt 2-Woy Poncl Sow ...-.--.-..- 4
Bi:h, Art -.--.-..-..-.. -...-... -----. - ----16
Blics Iumber Co., Inc. .-.-.-.-.--.-'---- '
Bluc Didmond Corporqlion
Bohnhoft [umbq Co. -----...-''..-'--.--66
Bonncll-Word & Knopp ...-..-....'--.-57
Bonnington Lunbcr Co. -..--.-----..-.-60
B. C. For6.t Productr, lld. ----.--.----41
Brown & Co., Cloy --..-.--...-.-.---.---."
Brurh lndurtriol lumber Co. .'-.-.--28 '-c-
Cql-Po<ific Redwood Solcr
Cqlovsor Cqment Co. .....-.-.----------- 8
Colifornio Lumber Solor
Cqlifornio Poncl & Vcneer Co.-.-..-51
Cqtif. Sugor & We.t, Pino Agcy----67
Corf ow Compony --.. --. -.-. -----62
Coscodc Pocific [umber Co. ------.--. r
Celolex Corporolion, The --,-,,.-.--.-. '
Csntrol Vollcy Box & lunber.-----. I
Chrirtenron Lumbq Co. .--------..--...58
Cfoy lunbqr Ce. ....--.-...-.-.---..-.---..-21
Coo3t lumbqr, Inc. ..--.--..--..-.--------.63
Cobb Conpqny, T. 1. ..-.--.........-.+
Conrolidolcd Iumbcr Co' .-..----..-'.-63
Contincntol Iumbcr Sql.t .-.--....-.-.-36
Cook, Inc., D. O. ........--.--.-..-..-.-.-.40
Corqlilc Co., Thc ........-..-----.-..---...'
-D-
Dont & Ru!self, lac. .---...---.-.---12'13
Dqvir Hqrdwood Co. ..----.-..--........--39
Dovicr Lunbar, Corl .-...-.....-.,..----62
Dcl Vollc, Kohnon & Co. -.-..--.---.51
Dicbold Lumbcr Co., Corl ...---..-.--51
Dollqr Co., Th. R;b.rt ..-.............-.32
advertising campaign, claims its products are "all aged in the wood in redwood casks."
While the two wine companies apparently
are the only members of the industry capitalizing on redwood's nationwide reputation for quality in current advertising, other segments of the wine industry also are familiar with the wood.
Practically all of the wine produced in California, which accounts for about 90% of the nation's output, is made and aged in redwood casks.
Redwood's durability, dimensional stability, resistance to chemical action (it imparts neither taste nor color to contents), and machinability are a few of the characteristics that make this wood ideally suited for tanks and vats in a long and varied list of chemical, food processing and distilling industries.
Persons interested in obtaining further information on the use of redwood in tanks and vats may write the Service Library, California Redwood Association, 576 Sacramento Street, San Francisco 11, California, for free data sheets. The sheets are'3Dl-1, Redwood Tanks and Vats; 3D1-4, Redwood Tanks for Alcoholic Beverages; and 3Dl-5, Redwood Tanks for Food Processing.
(TeU them gou
Donover Co., 1nc.,.,.----.....-.-..---.....'
Doley & Co.
Douglos Fir Plywood Aisn. ...---..-.'
Droke'r Boy Lumber Co,, lnc....--- *
Duroble Plywood Solas Co...Cover'l
E-
Empire Steel Bldgr. Co...---.--Cover 3
Em:co Plywood
Errley & Son, D. C. -,-.-..-----..-.-.--l10
Eubonk & Son, l. H.
-F- Foirhurrl Lumber Co. -............--,....12
Forris Iunbor Co. --------.----......------.58
Fern Trucking Co. ---------,.----.-----,----22
Fisk & Moron ------..-.--.--.--...----,-.---.,t6
Fl6ur.lle'5 ([ou Weidner)
Founloin Iumber Co., Ed ..--...-----". 3
Frccmqn Co,, Stophen G.
Frsmont Forctl Products ---...------..--56
-G-
Gqlteher Hordwobd Co. ..-...-.---.--.. *
Gqnqslon & Gron Lunber Co,..-.33
Globe Intl. of Colif., Inc. .-------.... *
Golden Gqte lumber Co.
Gordon-MqcBeqth Hdwd. Co. ..-.--'
W, R. Groce & Co. -..........---.....---'
Greot Boy Lumber Sqler
Grst Wellern lumbcr Corp, -.......12
-H-
Hqley Bro!. ---,.-......-..--.---..-....--,-36
Holl Co,, Jomes t. .-......-------..--.,...52
Hollinon Atockin tumber Co. .....-.-54
Hollmork lumber & Plywood...-.-36
Hon3sn Foretl Products Co.,.........6C
Horbor lumber Co., Inc. ------..----59
Heorin lumber Compony ----.......--.-- |
Hedlund Iumber Sqles, Inc.....,--*
Hendrick Co., J. W, .-...---,....-...-..--40
Horbqrg lunb6r Solgs ----.....-.......*
Higginr Iumbar Co., J. E. .....-....--26
Hill & Morton, In<. -.-.-----.,---,,....-.2'l
Hobbs Woll Lumber Co.
Hogon Whole3ole Bldg. lv{tlr. ...-.-13
Hollow Tre Redwood Co. .-..-...-.--65
Holmcr Eurekq lunbq Co.....--..-*
Holmcr Lunber Co., Fred C.....----29
Honorole Compony
Hoovcr Co., A. L. ....-..--.--.-....--...... t
Hufr [unbcr Co. ..-..-.-..--.......,-.-..--.61
Hytld Conpony
tlAdverllllng cppsrt in qllernote lsswl saw it in The Californi.a Lumber
-t- Independenf Bldg. J}ltl:. Co. ------.-17 lndurtriol Lumber Co. Inlqnd Lumber Co. ---...---..-.....----.--16
-J- .lohns-l{onville Corp. .....-...-..-----.,*
Johnson-Floherty, Inc. ...--.....----.--, +
Jones Lumber Co., Andy ..------------30
Jordqn Soeh & Door Co., F. t.---- '
-K-
Koibob Iunbar Co, ---.-..---.,-,-,-.------34
Kelley, Albert A. --..-----..--------,---.-*
Kont, Poul E. .--.------...-.......---..--,--,-.'
-L-
[. A. Dry Kiln & Storoge, lnc,--.-..28
Lomon lumbei Co, -..----.-..---,--.-..-,19 Long-Bell Div.-lnt'l Poper Co.----19 Loop Iumber & Mill Co. -----.--..--..45 Los Angeles Lumber Co. -------.-.-...56
los-Col Iunber Co. ..-...------.-----.-..21 lumber Soles Co. .-...--...--.-.......--.--37
-M- M & M Iumber Sqler..-.-..-..--.-.-.-.. *
MocBeoth Hordwood Co. .---.--,--..--20 Mohogony lmporling Co. --,....---..-.44 Mopfe Bros. ------------------------------------73 Mortin Plywood Co. -...-------.-.---..--.48
For maximum construction value at minimum cost-at mill or yard-look to Empire, designers of the most versatile steel buildings ever custom-engineered to the speciftcations of saw mills and lumber yards.
Empire buildings are adaptable to the most rugged timber sites, yet flexible enough for "showroom" use for the "do-it-yourself" yard market.
Protect your investment. An Empire building will cover your lumber and machinery-giving you more clear span floor area for increased accessibility, plus more display space for sales.
Research-perfected, Empire-sealed panels absolutelg lock out dust, wind, rain and snow-are climate-proof for long years of complete protection.
Economical construction cost is only one of the advantages you get when you call in Empire. Each building is designed for easy, low-cost modernization and expansion-designed to grow with your business. Build with experience . build with Ernpire!
Higher Resale Value means a wise investment
Smart AppearanceSpecial Empire panel roof and wall sheets
Just I0 per cent down will put o custom-designed Empire steel building on your site, poid for or not. You sove your working copitol when you specify Empire.
When you buy, buy quolity . it costs no more. For complete informotion, lelephone TODAY or moil the hondy coupon now.
this structural steel mill, engineered and built by Empire.
Core Specifications for Flush Doors in Ash-Birch & Beech
Core Specifications for Flush Doors in Philippine Mahogany ([auan) & Hardboard
-f FT'7:j,,Jiil,"','l' to t5/"' wide ol lrh" will trim lo l7a" wide of solid stile!.
End Roifs ol lr/s,, lor 5/8 Doo6 or 2t/a" il desied.
r/." Vetlicol Ribr or Bqck Bones oll in Lumber dadoed 3rh" on .enlet to corry 2l l{orkontql libt !Vt" qporl, Thca! 8ck loner minimize wqrPqge.
2l Horirontol Ribt r/t,, wide qll in Lumber dodoed on 3r/2" cenle. for complel€ venlilolion qnd ore 3Vt" oport.
Lock Blocks 21" long provided on both ride..
Afl 3/O x 6/8 x lt/a H' C' Ex. lerior Doorg qre with double [o<l 8lo(ks to occommodole 5" tet bq.k.
All Lumber u3ed ir kiln-dried lo q moximum of lO per cenl moitlure conlenl.
End roif: ol lr/." lo. Inlerior Dor: ond 31/t" for qll 3,/O Exlerior Door!.
rh" Verlicol Ribr oll in Lumber qnd ote on 3Yz" cenler, ledving o tpoce bchrccn tibx of 31t".
4 3/16" will trim to 4" for <ombined Lock Blockr ond ililet or lr/6" to. lnlerior Doorr. All 3/0 Exlerior Doorr qre wilh double Lock Blocks lo o<<ommodole !o;kt of 5" ret bock.
2|r/r" lenglh of Lock Blockr.
All Lmber ured is Kiln-dried lo o moximum of lO per.ent moitlure conlenl,
Our New Germon Hol Press with 5 Openings ond Our New Worehouse Focilities Assure Prompt Delivery From Stock of All Stondord Sizes os Well os On Any Speciol Sizes.
Our sister compony, the Stroit Plywood Monufocluring Co., now produces 60,000 Lquon Door Skins Monthly to supply Stroit Doors
Also Stroit Glide-A-Fold Wordrobe Doors Avoiloble for Every Decor WE NOW STOCK FIR DOORSGLAZED OR UNGLAZED
1224 North Tyler Avenue, El Monte' Cqlifornio
CUmberland 3-8125 Whofesofc Only
Glfbert 4-4541
