Dealers Weleorne This More Efficient, Labor-Satsing Seraice !
qURE TO BE a popular item in 1958 is \$Tinton's - ,r.* Packaged Lumber Seraice, which has won a host of friends since its introduction last summer. Many lumber dealers placed trial orders during the last six months and became regular customers because Packaged Lumber showed them greater saaings in time, labor and money !
Most any dealer will agree that when you can unload and stack a 35,000-ft. car of neatly packaged lumber in an hour or less with iust tuto nt.en and a forklift truck, you have about reached the ultimate in eficiency. \7ith a little experience, most dealers have cut down unloading time to 45 minates.
Imagine the saaings that accrue to volume dealers
when a two-man crew can unload and stack 5 carloads in a balf-day!
Best of all, lYinton Packaged. Lumber arrives in perfect condition, with no coring and practically no sbilting! Packaged Lumber is easier to store and less time is spent on spurs and sidings. You sate on demurrage; and you'll spend far less time on damage claims, too !
It's no wonder so many of our customers say that: "Winton Packaged Lumber has launched ^ neLa era ol eficient lumber bandling!"
\Vhy not make your next load Vinton Packaged Lumber? You beneft by Winton's "Knoto Houf' in packing top quality, kiln-dried lumber for most efficient unloading and stacking. Your lYintonman will be glad to give you full particulars today.
Closc of the Cource recently con,,Uncta lommy" of rhe Home, ond Snork Horry Bocnd, shored I n t
by the lunber llerchonls Assn. of Northern Cqliforniq inl.A.Hoo-HooClub2ChristrnosPortyreportedonPogel0
It is a well known fact that while most Americans speak highly of the Bill of Rights, too small a number are familiar with that precious document, which is hereinafter printed in full.
The Founding Fathers of this Republic sought to overcome fears that the newly constituted central Government of the United States might infringe on the rights of the people, so at the first session of the first congress there was submitted ten amendments to the Constitution, which were promptly ratified. These ten first amendments came to be known as the Bill of Rights. Here they are:
ARTICLE 1. Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech or of the press; or the right of the people peaceably to assemble and to petition the Government for a redress of grievances.
ARTICLE 2. A well-regulated militia being necessary to the security of a free state, the right of the people to keep and bear arms shall not be infringed.
ARTICLE 3. No soldier shall, in time of peace, be quartered in any house without the consent of the owner, nor in time of war but in a manner to be prescribed by law.
ARTICLE 4. The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no warrants shall issue but upon probable cause, supported by oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.
ARTICLE 5. No person shall be held to answer for a capital or other infamous crime unless on a presentment or indictment of a grand jury, except,in cases arising in the land or naval forces, or in the militia, when in actual service, in time of war or public danger; nor shall any person be subject for the same offense to be twice put in jeopardy of life or limb; nor shall be compelled in any criminal case to be a witness against himself, nor be deprived of life, liberty, or property, without due process of law; nor shall private property be taken for public use without just compensation.
ARTICLE 6. In all criminal prosecutions, the accused shall enjoy the right to a speedy and public trial, by an impartial jury of the state and district wherein the crime shall have been committed, which districts shall have been previously ascertained by law, and to be informed of the nature and cause of the accusation; to be confronted with the witnesses against him; to have compulsory process for obtaining witnesses in his favor, and to have the assistance of counsel for his defense.
ARTICLE 7. In suits at common law, where the value in controversy shall exceed twenty dollars, the right of trial by jury shall be preserved, and no fact tried by a jury shall be otherwise re-examined in any court of the United States than according to the rules of the common law.
ARTICLE 8. Excessive bail shall not be required, nor excessive fines imposed, nor cruel and unusual punishment inflicted.
ARTICLE 9. The enumeration in the Constitution of certain rights shall not be construed to deny or disparage others retained by the people.
ARTICLE 10. The powers not delegated to the United States by the Constitution, nor prohibited by it to the states, are reserved to the states respectively, or to the people.
VAt tEY FORGE, PA., Dec. 5, 1957-H. PARK ARNOI'D (risht), president oI Kiwonis Internotionol, heod of ihe Fox-Woodsum Iumber Co., Glendole, Colif., ond longtimo leoder of the Southern Colifornio Retqil Iumber Associotion, is shown ol thi3 historic apol wher6 he wos setving os o member of the Distingui3hed Awords .Jury, rel*ting the '1957 owords of Freedoms Foundolion ot Volley Forge. With the Colifornio lumbcr deoler ore Dr. M. E. Sodler (left), choirmon, ond president of Texoi Chrislion Univorsity, ond {cenler) Dt. Kennelh D. Wells, president of the Fou ndol ion.
The 3l-nember iudging ponel wps composed of slole supreme courl iuri3l5 ond exoculive officers of nolionol potriolic, voteron3 ond servico club orgonizotion!. Thc owordr, totolins $i00,000, will go lo individuols, orgonizotions ond schools Ior their proiocts, progroms, writings ond olhet octivities which <ontributed to o bgtter undorrtonding of the Ameri<on Woy of Life during 1957. Announcedenl of lhe oword recipianls will be mode on Februory 22 ot spe(iol George Woshington's birlhdoy Geremonies ol lhe Foundolign'r Volley Forge heodquorleri.
SOtD EXCLUSIVEIY THROUGH tUfiTBER DEATERS
Qaotations: Phone, u)rtfu, or utire-
Lam-ItrTimbers are straight, glued, laminated memhrsmadeto order in any size and length.They never w?rp, twist orcrack stay f errnanently b eautiful. For heauy loads.
lang spans. ,fundional beautyswcify
Lam-IrcTimbers.
Believing that, at least in this case, the picture is worth many times 10,000 words, The CALIFORNIA LUMBER MERCHANT spreads on the next three pages a collection of photos of the unusual physical facilities of the recently relocated Burbank Lumber Company at 640 North Victory Blvd. in that adjoining Los Angeles community. The officers of this Mullin company yard are Russell B. Mullin, president; Terry A. Mullin, vice-president, and Wayne F. Mullin, secretary-treasurer.
The original Burbank Lumber Company, the first yard in the Valley, was started 52 years ago by the father of Porter Robison, and "Port" himself has just retired December 31 after many years' employment with the Mullin men, lately at the Tarzana Lumber Company there and, most recently, at the Terry Lumber Company in Northridge, Calif.
Russell Mullin came to the original Burbank yard at 35 East Olive Ave. in 1919, just out of the Army, and started in the offrce; he had been around the family's Southern California and Arizona yards before the war (he employed six Indians in the copper smelting town of Clarkdale, Arizona, in 1916-17). Russell Mullin operated the Burbank yard until 1949, when Dave Hill became manager, and continued his supervision there until the yard was forced out of its location in the path of another Los Angeles automobile freeway.
The new site for the yard had been bought right after World War II for a storage yard and the company then moved onto it last February after first building the storage sheds, with Mr. Mullin headquartering there for the company's tract jobs. Business was carried on by Manager Hill, who has since resigned, as the building continued and the finishing touches were put on last Fall.
The original design of the lumberyard's office is by the many-talented youngest Mullin, Terry-Dealer Russell's son, and Architect Arthur Wolfe developed the blueprints with only a few minor changes. Terry Mullin oversees the firm's Tarzana and Northridge operations and, as his Dad puts it-"We're all in friendly competition with ourselves."
Russell Mullin, whose vigor and youthful enthusiasm belie the retail lumber experience he has to his credit, oversees 25 to 30 employes at the new Burbank Lumber Company yard, with an average of ten in the office and about 20 in the yard. One of the firm's many specialties is its letter to contractors for that larger share of the retail lumber dollar, and the yard has three of its men outside selling part of the time. Somehow, Dealer Russell also manages to look after the three Mullin lumberyards in Arizona-at Flagstaff, Kingman and Cottonwood.
And now to let the pictures speak for themselves .
Closeup of panels. Yard furnishes customers instructions how to finish them. Display panels have natural wood on one side, finish on other. Finishes include Early American, Silver Fox, Driftwood, Salem Maple, Desert Sage, Beige Pumice, Walnut Brown, Buckskin, Bleached, Cape Cod. Panels are in steel frames painted Fandango red
The clock there among the hardwood plywood panels is another smart touch in a yard full of them
Sign says: "Salesmen rvill not approach you in this area. Feel free to look as long as you wish If you want information. please ask"
Fabulous "free-wheeling" paneling displays revolve to show the most popular species in inventory including Oriental ash, Pecky cypress, Wormy chestnut, Western red cedar, Philippine mahogany, VG Redwood. Note wall shadowboxes in rear
Very unusual in both their design and utility are yard's "Stand-up sheds." in use also at other Mullin yards; lip overhang for protection.
Mouldings, hardwood specials are stored in shed at store rear. Lower shot shows yardman building up a load in Mullin tractor svstem
Signs identify product in each shed areaway: D. F. Clears, Pine & Spruce, Mouldings, etc. Burbank benches for waiting.
Burbank yard has one of best..parking areas ever seen. Note the "Open All Day Saturday" sign.
2nd photo: "Willie" was interrupted at his loading; roofing shed area to rear.
3rd photo: Yard maintains a tremendous inventory; it has a lot of drop-in trade but the big business is contractor
shed, with 8 to 10-ft. lip for weather protection. Panels get the proper treatment here.
2nd photo: Note height of the lift storage shed; here the building materials and substitutes are stored with ample protection.
3rd photo: Yard this size must have plenty of mobile equipment; tractor, lift and truck
Top photo: Idea of size of yard may be gleaned from this shot looking toward front and store.
Znd photo: The Merchandise shed has series of rooms for sash & door, roofing products, insulation; also foreman's office far right. Burbank also has one of newly popular Empire steel buildings (see Page 8).
3rd photo: Yard pile of "Specials"
A Boston mother sought to enter her five-year-old daughter in a kindergarten class, but was informed by the manager that they accepted no children under the age of six. The mother insisted that her daughter could easily pass a six-year-old test. So the teacher agreed to try her and see.
She said to the little girl: "Say some words for me, please?"
The little girl thought for a moment, then said: "You mean some purely irrelevant words?"
The Conference last month in Palm Springs of the Southern California Chapter, Associated General Contractors r>f America, brought out sevcral favorabie predictions on the building outlook for 1958. The local chapter is tl-re ,\GC's largest unit and the meeting u,as attended by 750 members. James D. Xlarshall, Washington. AGC executive director :rnd recognized U.S. constructior-r authoritl', predicted that 1958 building u'ill exceecl $65 billion ancl a continuous uotrend.
J. l'. Cagle, Los Angeles, president of the Southern California AGChapter. believes construction in the I I SoCr.l c,,unlies in 1951J rvill exceed the $(r00 million of 1957 n'hich set a ne\\' high record. l{e expects a continuation of the $.50 million oer month rare n()\\'gt,ing.
.\nson I3oyd, state architect, expects the 1958 scl-rool building r:rte to continue at a rate of over $300 million a year in California and ventrrred the ooinion that that amount n,ill eventually be ]he figrrre for Southern California alone.
The IJlue Star l-r.rmber Co.. Lynu'ood, Calif., helcl zrn Oper-r House, N,,r'ember 3O, celebrating 20 years of gror,l'th in the Southeast district. The retail yard at Tn eedy and l-ong 13each bciulevard invited the public frorn 3 :(D to 8:00 p.m. that Saturday and served birthday cake, punch and iofiee, u'itl.r favors and free gifts. The Open House ctrlnrinated in a clrau.ing at 7:00 p.m., according to Nlanager Larry Van Order.
(Tell thent, yor.r. saw i,t in The California Luntber Merchant)
AN ATTRACTIVE TRADE AND PROFIT BUIIDER, because of its many appealing sales features. Goes with any architectural style-a true beauty for looks. Easy to install and to operate and keep clean. Also easy on your customer's pocketbook; a welcome and refreshing innovation these days. Outstanding is its complete weather protection feature. Stanley products have long been famous for enduring quality. r$7e also distribute their Jalousie \Tindows and Awning Ifindows.
, CAtt OUR llETAt PRODUCTS DlVlSlON
,.' rOR' PROFIT-IUIAKERS AND VOIUfiIE-BUIIDERS
Oot enlarged Metal Products Division carries complete stocks of
materials that retail lumber merchants can buy with
cpofidence-products that are wanted, that yield a satisfactory
p,rofit and build volume.
,' Hogan ITholesale is headquarters for Alurninum Casernent Sash, ' :,Iilorizontal Sliding Mindows, Patio Doors, Jdousie ITindows, ..$.qning ITindows and other equally fine types of modern metal
for homes, industries and institutions. Windows are slrop
l' glirzed at our plant-and aluminum beads installed. Complete
shipped to you, ready for your custorners to install.
To HoGAN WHOLESAIE FOR THE BEST tN
ArumtNufri wrNDows AND DooR.s AND
" SUPERIOR BUIIDING PRODUCTS
Eighty-forrr golfers participatecl in the annu:il Hoo-Hoo Clulr 2 golf tournament, helcl at Fox Hills Countrv ( lulr. I)ect'rrrbcr 12. and m,,re th:rn JUO fllaclt Cats attende<l the gala clinner l):rrt_\' anrl elttt rl:rilrnteltt during tlre e\-enilrg.
Flrrrrl'l3oanrl, irresident of L'1ulr 2. startccl the affair promptlv at 7'.I) p.n. lrv intrr.rrlucing pronrinerrt guests trncl then turncd the mecting or-er to (-h:rirnliln Hurold It. L'ole. n'ho out the shon' on the roarl immctlilrtelr-.
l;irst-Harr.rld c:rllecl on ltov StanI'rn. Sr.. l)ast:nark,,f tlrc L'rririerst.. 1,, gir e his rep()rt ol1 l)r()gre ss lreing nrade in corrrrectior-r rlith the I Ioo-lloo \\'oodu'orking Shop :rt thc l.cltorI.lovs' ll on'rc in l.a\/crne. ('alifornilr. li,,i 1,;ricl tril,trtt' t. six I'r,,rrirrerrt Southern C':rliforrria lunrber cxecutivt's l ho tlonatcrl $7-1.5 tou'ard the purch:rse oI nen r-n:tclrinerv ior tlte u'orkslrorr lrt tltt'lt,,rrre.
Included in this honorable mention were Ty Cobb, Gus Luellowitz, Francis "Pop" Hanson, Sid Simmons, Bob Osgood and Ed Bauer, and it also developed that Roy Stanton was in on this donation. Roy mentioned the hard work and accomplishments of Larry Weiland, Rex Oxford and Dee Essley in connection with the project.
S:tnr Iiennerl_r', " L'nclc S:rrl" at the hottre. n':ts then intrr.rclrtcecl, along u'ith thrce of thc lrovs.:intl he gave tlie ntclnlrcrslrilr tr sh,,rt re:ulllc,,i 1rr,,gress. 'I-his inclurled t1're comoletion oi llrt' lrtrilrling lrrrl tlrc 1,1:Lcirrrerrt,,i three units of n'oodu.orking muLchirrer-,r', l-hich :rre n()\\' in operation.
He thanked the Hoo-Hoo members for their loyal support and declared. "This fine installation given the school by you men will be returned to society, and your industry, many hundreds of times during the years to come. Give a boy a tool to work with and you have a happy boy," he said.
N{oving right alring ()n schedule, Cole then lnanaged the presentation of the C.hristmas presents given to tl're
IIIIP0RIED and DOtlt$l( Hardwoods & Softwoods for Every Purpose
o SPECIAL StLECIlON - For Widths, lensths and Color - FOR SPECIAI REQUIRE IIENTS WE ARE AT THE SERVICE OF Att RETAIT LUN,IBER, DEAIER,S
*-AndNOW: CUSTOM KltN DRYING qnd CUSTOM ltlltLlNG
By Simmons Troined Personnel
8 Yeors Ol Dependoble Service
Ofiering The Finest Old-Growth Douglos Fir Cleors from the ROSS tUrt^BER MlLtS ot Medford, Oregon
FINE CABINET WOODS
"Absolvtely Nofhing But The Besl"
West Coost HordwoodsAlderMopleKnolty Alder lnterior Poneling
Ponderosq PineSugor Pine lmported ond Domestic HordwoodsMohogonyOokMopleWolnutAshSenShinoBirch Coll
Sfeody Growlh fhrough Speciol Seryice
STERLING WOTFE (left in rop lefi phofo) gothers Roy McKendrick ond rhe gong oround for c few loughs. In the second photo ol lcft, Vonce Phipps ond some of the boys "look their best" for the Merchonl comero. Lower lefi phoro shows on E. J. Stonton & Son porty wiihin o pcrty
lucky merlbers as door prizes. They included radios, T\r sets and many irllpliances. In all, more than 25 gifts \\-ere presented to as many lucky Rlack Cats.
The meeting \\ras then turned over to Vice-l)resident in Charge of Golf I{arvey Koll, rvho, urith his able assistant, Ernie Thomas, handed out Christmas Gift Orders to the "good" golfers.
The lorv-gross prize was won by George Fredrickson, u'ho shot an 80. In the First Flight-rvith a lorv net of 66-George Cameron placed in the money and X{. M. XIcConnel, with a 68. n'as 2nd lor,v net.
In tl.re Second Flight, Ed Davidson u-as lst lou' net n'ith a 63 and Llovd Jorgensen, u'ith a 65, rvas 2nd lol' rret. -\ncl \Vesley Mann, rvith a 61, rvas lst low net in the 3rd flight.
Tl.re retailer prize n'as l'on by Emii Lug, the guest prize by Henry Pasek. arrrl the Blind Bogey \vas split betu'een
EDDIE BAUER (righr in the top right photo) congrotuloles Roy Stonton on the Club's work with the Boys' Home. Tom Philips, Don Gow ond Woyne Wilson moy be seen rhrough the smoke-filled room in second photo of right. The lower right shot shows l. 5, Brown ond friends
Tom Philips, Bill Braley and Ji* lJagnran, who tied l'ith a lott, of 72 each. Flarvev reur-rrtecl the llole-in-One kitty rrou sports a tt.rtal of $55 I,,r some lucky golfer.
Follorving presentation of the golf prizes, the spectacular shou, of shot's got underrval.. Ser.eral acts of nite club vaudeville, dancing girls and music completed the program, rvhich rvas staged for fun and was enjoyed by all who had the good ,fortune to be present at this annual Christmas party, sponsored every year by officers and members of Los Angeles Hoo-Hoo Club 2.
The hardr'vorking committee, along with Prexy Harry Boand, inclucled
"THE CORE'S THE THING" and the exclusive "KAMBERCORE" in the FIDLER'S door is the key to years of stay-strate performance, free from tell-tale rib show-thru. Rely on Fidler's permanent inventory of t0-t),000 doors of all species and the largest full-flow production facility in the Greater Southwest.
Ilarold Cole, Chuck I-ember, George Clough, Jim Forgie, Bob Osgood. Freem:rn Campbell, Jerry llsslev, Don IJralev. ancl Rex Oxforcl.
Merhod
Homasote Company has recently developed a new roofing rnethod rvhich requires no furring strips, no joint treatment, no materials other than 8'x8' Homasote Boards. This "Hagerman 88" method covers a roof at the rate of f hottr per sqrlare; it is so simple and foolproof it is adaptable to almost any structure, with. a 4" pitch or more lromes, motels, garages,
warehouses, farm buildings, utility buildings.
The principle involved in this revolutionary application method is the "diamond" placement of the 8'xB'panels. Along the roof eave, 8'x& sheets, cut in two diagonally, are nailed directly to the rafters. A chalk line 5' &' from the eave positions the top of the first course. Another chalk line llt U' from the eave oositions the second course, of full 8'x8' panels. The third course is placed 16' 4" from the eave, if needed. The panels thus overlap 5%", 'rvith complete weather protection. Catalog sheets with full data are available from Homasote Company, Trenton 3, New Jersey.
Corloodflore than 70 prominent lutnlrer executir-es. atlnrinistrativc Dcrsonnel rrrd salesrnen of leacling Sottthcrr-r ('aliion'rirr n-holesalc firrrs, gatlterctl :rt the NlayilLir hotel, l-os.\ngcles, I)ecenrlrer (J, for their llrtrru;Ll Yrrlctitle lrarrrltret. Jinr C'oopcr of \\-. I'.. Coopcr \\'holesirle I-unrber Co.. [-os .\nge les. it:crctAr_\'of thc associntion. u,:Ls chlrirnrur ior the evening ein<1. beiore introducing tl.re sl)ealicr. h:rcl these ieu' u'orcls t() sA\': "\\'c are here ior strictlv social rcasons anrl to recognizc that s(ltlare rlealing u ith e:rch othcr aurl orrr custonrcrs is the kevnote ol otrr lrrrsi1t e ss.
Ileprescntatives of the follorving c()ncerns rvere c;r'llcrl rrlror.r to irrtrorlrrcc thc'tnselvcs :rncl stute their holrlries. nhich n'ere 1007 irrdoor an<l outrloor sl)()rts: -\ngelrr-s IIlrrcln oocl Co., .\nrerican H:rrrlu'oo<l Co., .\tlas ],rrmber Co.. llirck I'unel ('o.. l',ohnhof l' Lrrrnber Co.. lt. [-. I']ruct- ('o., lnc., I.lrush Ir-rclrrstri:rl I-unrlrer Co.. (':Llifornia I'ancl & Vcneer Co., \\:. I'.. ( ooper \\'holesalc Lumlrcr Co., Irrc., II;rlrr.rgtrrrr- Inrportirrg ('o.. ( )rvens-ltarks I-unrber Co., I)enberthv l,r.rnrlrer L'o., I{ce1 ],urnlrer ('o.. I:. J. St:rnt,rn & Son. Irrc., 'lrolric:Ll & \\'estcrn Ilarcln r)()(1. Stahl I-unrlrcr ('o.. Sinrnrors II;trclu'ooc1. rLrrrl tltc t'S l'1.1 11 ,,,,ri ( ol-l ){,1-;1ilol.
"lt is ()Llr rtinr to cultir-atc truc Irienslrip lrctn t'cn lrll of rrs :urd s() t()nitc u e lr:rve I'.<lrlic \\'elsh. pr,r.r.rint'r1 crtcrtrLincr frour IIollr'rvoocl, t() srrv ;r it u rr,,t'rl<;tlr'rtg llr(':c lirres." ( r,,r1,t:r' s:rir'1.
\\jith that introclrrctiorr. ir-drlic helrl lhe grorrlr's attentiolt for over irrr ltorrr tciling stories of his ltersonal erpcrie nccs an<l thoscr oi his m;urr- frie nds in t.ltc cntcrlirinn)('rI rr,,rl,l. .\ {lrla ,,r.'uirtrI,,f l'urr rr';r: lr;r,l l,-r';tll.
Ilere are two wood-paneling products that give interiors smart, smooth-textured beauty.
Ven-O-'Wood is ribbon-grain Philippine mahogany veneer overlaid on the same highly dent-resisting flake board as Flakewood. It's smooth, requires no sanding nor other finishing and is ready for staining or varnishing. Like Flakewood it has an unusually low shrinking and swelling factor.
Flakewood's remarkably different: 'Wood flake faces in your choice of pine, maple, fir, ceda,r or Philippine mahogany, securely bonded together under heat and pressure. Satin smooth, Sdimensional appeara,nce without roughness. Contemporary good looks. May be stained, tinted with color, lacquered or varnished in its natural finish.
Flakewood and Ven-O-Wood are sturdy and durable. They may be sawed, nailed and mounted with glue. They make excellent overlays for furniture, cabinets, doors and commercial interiors, especially where low shrinkage and swelling are important.
smoofh smort ond sophisficofed
group of 36 men and women of the retail lumber industry-all of whom were either owners, managers or key personnel of their respective organizations.
Rarely do the members of any industry give ideas and suggestions so f reely as did the instructors of the Yl,1"f,';Tf
considerable study to the subiect he discussed. In addition
Merchandising: the Key to Increased Profits, was the basic theme of the 1957 Management Course sponsored by the Lumber Merchants Association and held at the Whitcomb Hotel in San Francisco the weekof November 11-15. Some 28 communities throughout Northern California were represented in the to his formal address, each instructor freely ansrvered questions of the class members.
The progranl commenced at a rapid pace lr,ith a timely and interesting discussirin by I{. F. Kilcline of l3urroughs regarding Oflrce and Accounting liquipnrent available to the industry and its importance not only for the very substantial decreased operating costs to rvl.rich it contributes through lorver administrative and cleric:rl expense, but for its value in providing prompt ancl zrccurate information both with respect to receivables and payables as l'ell as sales distribution and inventory control clata.
The second prog'ram topic-Insurance-\vas presented by William Tatlock oi Lumbermens' X{utual Casualty Company. Throughorrt his talk, NIr. Tatlock emphasized thc importance of the 3-l)s of insuranc:e: destruction, dishonesty and disappearance. Xlarry often overlookecl ar,ennes r,vere cited rvherebv signilicant insurance reductions could be achieved b1' nremlrers of tl're inclrrstry. Of prime importance to uny firtn's insurancc I)rograln, horvever, N{r. Tatlock stated, is thc necessity to engage a clualifiecl arrd l'ell-traine<l broker or :tgent to inaugrrrate ancl from time to time evalrrate the firrn's c()\'erage in light of crrrrent cconomic conrlitions and replaccment costs.
On Monday afternoon, the California Redwood Association was host at a luncheon for members of the class. Following the luncheon, the class was divided into several groups and visited mill offices where they had an opportunity to discuss various industry activities with mill representatives.
Internal Sales -A.nalvsis-:i topit: nhich has receive<l but little attentiorr u,ithiri orrr industrv brrt l'hich iras been highlr. refinecl and of such signilicani importance in the success of other retailing inrlustries, n'as <liscusscd Tuesclar. morning by l)r. B. lt. Falk of Logan and Associates, Management Consultants. He stressed the importance of srrch an analysis r.rot only for ascertaining rvhirt a firm has sold and to u.hotn. but also for its sccondarv use in the sales forecast n'hiclr in turn \\'(,uld lre utilizerl in sh,,rt nrrrl lrrngterrrr m;rnagernent pllrnning.
F rank Heard of llotroni-Heard Lumber ComDanv, \Vood-
Generol clossroom scene in top photo of Mon' qgement Course which wos cttended by 36 owners ond deqler executives, including three lumberiills. At the first toble you moy recognize Mox McCoy ond Bob Forgo. while Bob Foirbqirn ond Jerry Derr ore lhere qt the second
K-Y's Chorlie Dort is shown conducling the Tuesdoy session ol which his topic wos "Pricing"
The LMA's Ken Buck (righr) coordinoted the 5-doy course. He is introducing Homer Hoyword of Sqlincs, who contributed fo the closs cn oulsfonding session on occounling ond opeioling cosis
lanrl, gave :r \:erv sottncl cliscttssion ort phasized the inrl>ortance of planr.ring to e(l l)urcnasl118' Pr()granr.
Itrrrchasing and eminsrrre a u'el'l-rorrnd-
He repeatedly reminded the group that successful
ADAMS, Joseph DOUGLASS, Keirh
HODGSON. Louronce LEWlS, Rober SCHMIDf, Morvin Donville Whse. & lbr. Progress Lbr. Co. Porterville [br. & Mrls. Modero Lbr. & Hdwe. Mooreheod Lumber Co. Donville Redwood City Porterville Modero Escolon
BERTOLI, Edirh FAIRBAIRN, Robert
HOIIINGWORTH, R. [UCE, Donqld SIIVERA, lew
A. F. Stevens [b:. Co. Friend & Terry lbr. Co. Redwood Empire lbr, 5o. Ciry lbr. & Supply Silvero lumber Compony
Heoldsburg Socromento Greenbroe So.Son Froncisco Antioch
BERTRAM, George FARGO, Bob HUIETT, Henry
McCASllN, Herbert SPECKERT, Jr., Armin
Redwood Empire !br. Los Bonos Lbr. & Soles North Boy Lbr. Co. Form & Home Supply Speckert Lumber Compony Greenbrac Los Bqnos Corte Modero Arroyo Gronde Morysville
BIAIR, Robcrr FIIZWATER, Borbaro
Don Elcir Lbr. Co.
JACOBSEN, Jr., Thomos McCOY, Mox STEWART' Jim
Wisnom lbr. Co. Sun Volley Lbr. Co. Home Lumber Co. Corter fumber Compony
Stockton Son Moleo Lofoyette Yubo City Ooklond
COCKRUM, Zelmo GOBBY, louis KING, ROBERT C. McCUtLOCH, Howord STR|BIEY, Chorles
Buster Cockrum Lbr. Co. Centrol Lbr. Co. The King tbr. Co. Yosemile Bldrs. Supply Don Bloir Lumber Co' Fregno Honford Bokcrsfield Merced Stockton
CUTTER, Jock HANDLEY, T. H. KOTEY, Fronk McKAlG, Williom WEICH, Roy
Corfer Lumber Co. H & H Lumber Co. Home Bldrs. Supply Co.
O'Neill Lumber Compony Merner Lumber Compony Ooklond Seoside lodi Son Corlos Polo Alro
DERR, Gerold HODGSON, Eorl IADD, Howord
MARK, Donold YANCEY' Tom
J. M. Derr Lbr. Co. Porferville Lbr. & Mtls. Yosemite Lbr. Co. Holes & Symons, Inc. The Yoncey Lbr. Co, Elk Grove Porterville Fresno Sonorq Newmon
Ottr petite Ostrom "O" girl lor December it TV Starlet Millicent D e mmin g, wb o s e ob-soJoue\ 35-2i-34 is a good season for giring this Big "9" the dofule-O !
Ostrom can furnish lumber specifications from our large stock inventory as well as pre-arranged sawmill sc-l-reduling. Orders for straight cadoads can be shipped in many instances overnight. Mixed cars may be shipped ir 2 or 3 weeks. In California we maintain practically ovemight delivery by our own trucks, manned by courteous, competent company-employed drivers. Yes, there's a big difference in Ostrom service. IThy not give the BIG "O" a chance to go to work for you now?
SHerutood.2-3211 TWX: MSVL 241
P.O. BO)( 1310
purchasing is the first step toward a profitable sale.
In his discussion, Mr. Heard reported that many firms utilize the perpetual inventory but that the cost of maintaining such records accnrately should be considered against their value.
Knorv Your Costs \\'as the underlying theme of the pricing discussion given by Ci. D. Dart, K-Y Lurnber Company, Fresno, as he told tl-re group that varying lines of merchanclise bear different costs :rnd noted that the only u'ay to assign differential costs to products is through a .Lmpenta- tory pricing policy..-Markup._should be higher than the average percentage if its handling expenses or sales costs are relatively high, if seasonal rnarkdorvns should be anticipated, if the llrm p()ssesses exclusive clistributorship of the item, or. if it is a component part of a n ell-thougl-rt-out package. Additionally, Nlr. I)art illustrated the calculations of mark-ups, margins, cost ()f goods sold, etc. He ncited that a good pricing policy, one s'hich u'ill return handling costs plrrs a farir profrt, neerl not be a ltolicy of high prices if a variable pricing program is utilizccl. both rvith respect to merchanclise zLnd classes of trade.
Homer Hayu.ard of tl.re Homer T. I{ayu'ard I-umber Compan-y, Serlir.ras, the next industry speaker, \rerv cal)abl\.
Whitcomb Hotel to Emeryville
Western Pine Supply Refreshments at Western Pine Supply Company
Emeryville to San Carlos
O'Neill Lumber Company
San Carlos to San Jose
Groups to Lumber Yards
Groups to Lumber Yards
Groups to Lumber Yards
Groups meet at Doud Lumber Company
Refresh,ments at Doud Lumber Company
Doud Lumber Company to Palo Alto
The IMA's president. Homilton Knott, of the Yosemite Lumber Co., spoke on odvertising ond public relotions
reported to the members of the class the rralrre of Good -A.ccounting Practices and Ilecords as trtilized by manv mernbers of the industry. In addition, he <liscussecl in detail the mechanics o{ inst:rlling and maintaining snch rec()rds, including closirrg statements.
Rousing iwo-mon pcnel of Corl Trovis of Wilmo:'s (lefr) and Wendell Scott, Merner Lumber Co., covered o lot of ground on "Merchondising ond Services"
As a secon<l topic, Dealer Hayt'ard rliscrrssecl variorls \\.ir"ys o{ redtlcing ol)eratin{l' c()sts \\'hich he has learncd to be effective \vithin his orgar.rization an<l further explaineci the mechanics of the incentive l)r{ 'g'ranr currently in o1>eration irr his organization ancl n-hich he rrote<l undorrlrtedlv contrilrutes nluch to\vard increascii elrl)loIee Prodtrctir-itr;.
Pqrtner Fronk Heord of the Motroni-Heord lumber Co., qnd ihe vicepresident of the IMANC, gove the closs on exceflent lolk on "Purchosi ng "
N[ry11gy-x11d its.\r-ailalrilitv it sul)jcct u'hich has receivecl much cor-rsitlcratiotr ri-ithin the inrlrrstrv in recent rnonths, l'as ciiscussed lrv a \.etcran nrortglrge c(,nsrlltaltt. Il. H. N{illerick, assistant lice-Presirlent'of'the llank of .\merica. I)rrring his tall<. \{r. Ilillerick tol<1 the class of some of the :rlternate nrethods and sorlrces of hnancing available lrrrt l'as not overlv optimistic in his forecast for increased availability.i rnone'r-dtrring thc first half of 1958. Joe \\'asserburger ancl firhn Love of the FIIA discussed the mortgage irrsurarrce I)r()grant of the FHA as \\'ell as home renrodeling :rnd reno\-ation financing avail:rhle througl-r Title I.
It l.ras long been the beliei of tl'rose not acclnainted u'ith the inclustry that the only merchandising necessar\. for the indrrstrv n'as the placing of an article in lr hrm's inr.entorv tr> arvait its purchase bv a mvsteriously motivatecl consrlmer. I lou'er.er. quite a clitterent industry Xlerchandising program \\-:rs outlined br. \\Ienclell Scott of Nf erner Lnmber Co., Palo Alto, and Carl Tr:rr-is of \\'ilmar's, Sarr Jose, tu'o of the industrv's leading lnerchanclisers.
"Sfore Loyout ond Design" wos o noturol for Woyne Dohl, who is with Gorehime Corp. ond hos designed dozens of new retoil lumberyord showrooms in Norlhern Colifornio in the post few yeors
They emphasized that merchandising is the heart of a retailer's operation and that it includes all phases of a firm's dperations-from personnel recruitment and training to the actual purchase of the article by the consumer.
Thev discussecl \\'ith the class the importltnce and mechanics of good purchasing and Pricir.rg Policies, the use of "specizrls" to create demand {or the larger ticket items, the lleed for go<icl display, a good empl()vee-trlining pr()granl,
As observers of the industry are aware, many firms
sEcoND pHoTo: Georse Berfrom sor himserr in buyins
li,LtrilS],.1,t;lT:.S"..:-;:li,1ljr.lr'ro?ilf'il:Jj; mood on Doud yord tour, likes door ond invoice.
beoutirur new showroom
TH|RD pHoro: Dqn Mcconn (rerr) ond Lorry Hodsson ::,::";rt""::1?'11",'i,;"f.';':."rrll.^li'; :",i.?::rl":fl:.,1,'";'J;.tt"'''s
GomPqre noles during Son Jose field rrip sloPover' group olso toured Progress Lumber yord FoURTH PHoro: Mox McCoy ond Armin Speckert look os
FOURTH PHOTO: A. E. Honsen of Doud's ond Bill McKoig enroute bock ro The City ond the Whit- if rhey'fe siill rolking business during the "Coke-breok" of O'Neill's chol over their refreshmenis. comb ot Doud lumber Co.
have either recently remodeled their store or are shortly contemplating doing so. Many ideas on store layout were presented by Wayne Dahl of The Garehime Corporation. During his discussion, Mr. Dahl utilized several of the store lavout slides which are available to Association members.
Of very fireat value and interest to memlrers of the class \\'as thc fielcl trip to leacling industrv I)eninsula firnrs lvhere each h:rrl an ol)l)()rtllrrity tci observe in practice the ltractical
J)rinciples u'hich hacl l>een cliscussed by vlLrit,us instructurs ,lttring the t'lassr,)r,m sessi,ns.
The group first visited \\testerrr I'ine Supplr. Ciompany, En.reryville (l)hil lIcCol', host), and of Particlllar interest \\-ere the inr-entorr- stor.rge methods being utilize<l by the trrm.
Next on the itincrarv \\'as a lisit to the O'Neill l,umber Comp:rnv. Sarr Carlos, u'here Hrrst Dave Wight escorterl (C.ontinued on l'age 82)
The formation of "C.F.T. Boards" as a new marketing and technical ser','ice in the particle board field has been announced. \A/illiam Hail is head of the nerv organization, with sales headcluarters at 8445 Castro Valley Blvd., Castro Valley, California. Hail recently resigned as sales manager of Neall Pressed Products Co., San l-eandro, to organize the nerv inclustry-rvide, particle board sales antl technical operation. lle n,as previously identified with both plastics and plvrvood sales activities in California.
Associated rvittr IIail in C.F.I. Boards are fottr men also qualified by considerable experience in t-he field of building materials, -each in charge of a branch offrcc. One is Ehvood Gunnerson, Tacoma, Wash., forn.rerly at Los Angeles for a prominent insulation board manufacturer. The llortland
C.F.I. Boards manager is Gene O'Brien, previously identified rvith plyu.ood sales activities. The Los Angeles manager is Charles Breitenbucher. 6101 South Central Avenue, and Denver manager is James F. NlacDonald, both veterans of the plyu'ood trade. MacDonald was formerly a Denver plyrvood rvarehouse manager and is currently mill representative for a major plyrl'ood producer.
Basic idea behind the nerv comDan\r is to market and oromote a1l tvpes of particle board manufactured by the more than sixtv mil1s in the United States norv in oroduction or in the planning stages. To producers, C.F.L Boards offers sales contacts with manv present and potential apDlications in construction, furniture and industrial fields. To jobbers, C.F.I. Boards offers wicle selection, multi-plant production ancl assistance in reselling particle board.
C.F.I. promotion material includes technical bulletins and point-of-sale display units for dealers. To users, including architects and industrial designers, C.F.I. Boards offers technical assistance in recommending the right particle board among an almost infinite variety, for a particular application.
Arrangements are being completecl to edge-mark all C.F.I. lloards by number, using a perforated pressure-adhesive iabel. Each number designates a different class or type of particle board. At the orrtset seven types of board, cach ar.ailable n.ith phenolic binder for waterproofness or penta-impregnated for termite resistance, are being offered as follorvs :
C.F.I. z4?-economical, extruded core material
C.F.I. 34l-approved for floor underlayment
C.F.I. 44l-single aggregate, super smooth surface
C.F.I. 544-multi-layer for sliding doors
C.F.I. 645-flakeboard with high strength
C.F.I. 763-fragmented, decorative panels for walls
C.F.I. 84l-extra density for finish flooring.
William Hail is an ardent champion of the advantages of oarticle boarcl for countless construction. furniture and inilustrial applications. "The industry," he remarks, "is alrcady one of the fastest gros'ing in the U.S. There are markcts for hundreds of millions of square feet l-here particle l,,r:rrd is the arrsrver to l-.,oth lorver cost arrd srilrerior ierviceability. P,ecause particle board is largely a min-made prodrrct, it is not only uniform but can be producecl to desired specifications o\rer a wide range of strength, density, apl)earance, surl'ace and gluing characteristics. We believe it is the material u'ith tl-re greatest f ttture of any forest rrroduct."
The White N{otor Con-rpar.ry is issuing the 36th annual cdition of its famous Cost Record Rook fr.rr truck fleets, rer.ise<l for moclern fleet cost practices. A coPy rvill be sent free to :rny tnrcker reqtlesting it fronr Sales lrromotion Department, The White Nlotor Con.rpany, Clevelancl l, Ohio.
564
2185 Huntington Drive SAN MARIN.O 9, CALIF.
San Francisco 4
Pittock Block PORTLAND 5. ORE.
officially announced December 3 by Fred \r. Holmes (right), president of the pioneer Eureka concern. Larvson rvill be in charge oi production, and Adam Macpherson rvill continue as secretary, responsible for all financial activities.
Lalson, rvho has logged over 25 years' experience in the redrvood industry, was formerly associated rvith Rockport Redrvood Company and more recently rvith Simpson Redn'ood Comoanv of Arcata. A former director oi the California Redivood Association, Larvson has participated in many industry activities. He is currently serving as vicepresident and director of the California Forest Protective Association, as n'ell as a director of the State Chamber of Commerce and a member o{ the Humboldt State College Advisory Board.
reslwas
Anaheim.-Plans 'rvere approved for a 96-unit addition to the motel on I-incoln rvest of Brookhurst.
Orven Stebbirrs. fielcl representative of tl're California Iteclwoocl:\ssociation, r,l'l-rile on a recent service tour through rvestern .\lissouri ancl Kansas. lret an euterprising builcler who reports great success ir.r covering holes caused bv courrtersunk finisl.r nails. He puts a little glue in tl-re hole, then fills it \,\'ith u'oocl <lust accunrulatecl from sanding aroun<1 the hole.
\\'hether or not he kno.w's it, this builcler is applying a recomnren<lation made for the same purpose in Technical Bulletin 11 issued b1' tl"re California Reclwood Association in March, 1940. In brril<ling rvitl-r redrvoocl, the Ilulletin aclvisecl rrsing "the finest (thinnest) {inish nail tl-re job r'vill stancl, and countersink very little." It suggested that the hole then be filled with "redwoocl saw<lust, verv fine, i'vith barely enough glrre to nrake it stick."
Prinrarilv a discussion of interior finishes, the Bulletin also arlvisecl against the rrse of a rechr,ood plrrg "as the difficrrlty of matching gr:rin nrakes a plug verv noticeable."
CltA Data Sheets "Nails ancl Nailing (.1 A 1-1) and "Iteclu'ood Paneling" (3 A 7-2) give information about plugging conntersunk nail holes in reclwood. Single copies of these Sheets nrav be obtained free of charge by writing to the Califonria Reclu,oocl Association, 576 Sacrarnento Street, Sarr Iirancisco 11, California.
Iiltective .f anuart. 2. tlte lrrnrbcr distribution lrn<1 manu- facturing operatior.rs heretoiore cor-rductecl lry -\merican Forest I'roclucts Corporatiorr at Neu-ark, L'ullf,,rrria, t-ill be,carried orr lry Tarter, \\rebster & Johnson, lnc., Ir.O. Box (167, Nervlrrk. The vast forest, sar.,.mi1l, manuiacturing and clistrilrutine facilities of Tartcr, \\''ebster & Johnson a1s,r.e imp.ror-c<l service ancl a u.icler scope ol, lrrnrlrer products ar-ailalrle uncler the neu- ntanirg'ement
Nlichael Nlichael Coonan (left) of l-\\'&J's San F-rancisco sales office u-ill lre sales man:rger of the \ ervark ( )l)er;rti(,rr. XIike's lrctir-ities in the lrrn.rber business date back to h'igh school and college days u.hen he n'orked durrng srlrnnter vacations in a Klarnath Falls sarvmill. World \\'ar II interruDted his stuclies at Stanforcl buf he returned to college after serr-ing tl.rree years fn the Air Corps and gradirated in 1947. To gain experilnce and a thorough lumber background, Coonan lvorked for three years at -{ssr,ci;rted I.umber & lJo-x Company, \\'ilse1'ville. California, as 1og scaler, gracler and in- v€ntory cler\. In 1952 he joined thi sales force of Tarter, \\rebster & Jol.rnson. For several ycars he t.as in .tla.ge oi Bay area sales. I.ater he traveled extensively for the-San Francisco sales office, callirrg on T\V&J custoiners through_ out tlie United States.
In addition to his n,icle exl>erience in lumber manufacture- and_ sales, llike CoorrAn' brings to his new position the friendship of lumbermen througf,out Northern u'"a C""_ tral california gained thrrtrgh his years .f brrsiness associa- tion rvith them and his actir:ities in tlre San Francisco Hoo- Hoo Club, of u'hich he is norv president.
(Tell thent. you sd?.u it in The Catifornia Lumber Merchant)
Lohat goes UNDER,NEATH makes the big d,ifference in fl,ooring,too!
You don't know what trouble is, until you've had a costly call-back caused by "wavy floors".
Today, with the popular use of thinner vinyl tiling, underlayment must have llnis/red floor smoofhness. A base any less perfect will distort floor covering surfaces-wild grain patterns and defect outlines will telegraph right through.
To meet this new need, Pope & Talbot has engineered a particleboard underlayment wiflr finished floot smoothness. This new board has no grain; no defects. And it often costs less than the problem materials now in common use.
Specifynew popE & TALBoT eARTTcLEBoARD. Available now for immediate delivery.
Los Anpeles disttibutots: PENBERTHY LUMBER CO.
5800 S. Boyle Avenue Los An{elas 58, Calit.
3041 Northwest Front Avenue, Portland 10, Oregon
forest products slnce 1€!49
The most glamorous time in the life of the average human is that rose-tinted future we call "some day." Some day all our dream boats will come sailing home amid trailing clouds of glory, and land safely at the dock of heart's desire.
Today is here, entirely too present and close upon us to allow us to go through with our dreams. Tomorrow is much too imminent. So, in our hearts and minds we look eagerly forward to doing all the things we would like to do, seeing all the things we would like to see, making all the dreams we have dreamed come true on that vague, distant, indefinite, but altogether fascinating era we just refer to as "some day."
"Some day" we will journey to a golden island in the sea and, sitting there in the sun, watch the sun-browned swimmers gliding through the blue waters. "Some day" we will visit all those dear friends we see so little and whose fine companionship we miss so much. "Some day" we will settle down in our easy ch.air and devour at leisure those priceless books we have not had time to more than scan. "Some day" we will do all those things we would love to do today, yet have not had the time, the opportunity, or the determination to do now.
And yet, while holding close to our hearts the hopes for, and dreams of, that gorgeous "some day" of the future, let us not overlook the possibilities of that much more practical and far more important time we call "today." For today, in spite of all our hopes, desires, and colorful ambitions of the future, is the only day we will ever really know. So, while
we wait for that thrilling "some day" to come along, how about collecting from today its abundant blessings and opportunities. Whatever it is you desire most-seek it today. Tomorrow, of course. may never arrive. And "some day" may be too late.
Or<linary :rmmonirrrrr nitnLte fertilizer is lrcing used r,r,ith otttstlLrt<littg ,qucccss :ts lL1 c-rlrlosiyc i1 tSer (-alaveras Ccmert Conrprrnv cluarrit's at Slrn -\r'rc1rc:rs, California, accordine' to ltlLrlc 13agler-. (lal:Lveras sulterirrtcn<lcnt of raw 1natcrials. ('lLlrtlera-s lurs lrccn rrsirrg the fertilizcr in place of cotrvcntion:Ll cxplosir-c.s ior :LPproximatelv lli nrontl'rs, Bag- le\- s:t1(1.-Thc anrnronirrrn nitr:rlc fcrtilizer not onlt- is economical to rtse br.tt is s:rlcr lrn<1 morc cflicient than-,,tlrcr explosives. he reportccl..\ftcr holes h:rlc lrecn drillc,l irto ti-re rock, :r urixturc ol rLmmoninrl nitr:rtr: ancl diescl frrcl is dumped into ther-n anrl lL snrrll all()unl oi rlvl:rmite is iLrlded to del' )n:ttc r':rt'lr r'h:rr!t
.l n its clrilline' l)r()gram. C:1l;ivcras bl:rsts up to 100,000 torrs of linrestont':rnrl shale:rt lL tirnc. ClLlar-eras was anlong' thc first to rccognizc the vlrlrrc oI trtnnronium nitrate fertilizer as:rn cxlrlosir,c. Tl.re firrri clccirlccl to trv it out:r{ter \:icc-I'resiclcnl I,l. lL ll:Lrker lcarnccl of tlre u.oc.ss r'he n it u'as still in the rlt'r'r,1opment sta.gc. IIc l'lrs in thc cast :rt t lrlrt tinte to lrrnrr.re r ior thc purchrLscr oi a Moclcl 5()-1{ Il'uc-r'rLrs-ljrie rt,t:Lr-r'rlrill. the ltrrg-cst of its kind in thc \\-of I (t.
N,ru'Calaveras lruvs its icrtilizer bv thc 1on. antl has cut its lrl:Lstinq' costs l-r,r' trrorc than hali.
small, non-bleed,ing knots charactertze th,is l;i,ght, easy-to-work usood
LODGEPOLE PflilE-an ideal knotty pine. Its knots are small, and they do not bleed. It is light in weight, easy to.handle and work.
Because Lodgepole Pine is soft-textured, it is easily nailed without splitting. It machines to a smooth, satiny surface and has excellent paint and stain holding characteristics. You'll find Lodgepole Pine carefully d,ried-assuring more accurate sizing and improved woodworking qualities, insuring lower maintenance costs.
Sheathing, siding, subflooring are other excellent uses for Lodgepole Pine because of its smooth milling, accurate sizing and good insulation qualities.
You can suggest Lodgepole Pine with confidence.
Write for FREE illustrated Facts Folder about Lodgepole Pine to: WESTERN PINE ASSOCIATION, Dept. 703-K, Yeon Building, Portland 4, Oregon.
Western Pine Association
member mills monulacture lhese woods fo high sfondords of seosoriing, groding ond meosuremenl
ldaho White Pine. Ponderosa Pine Sugar Pine White Fir. Incense Gedar. Douglas Fir ' krch
Red Gedar.Lodgepole Pine.Engelmann Spruce
Todoy's Western Pine Tree Forming Guoronlees Lumber Tomorrow
The Lawrence-Philips Lumber Co. arranged to take part of the accounts handled by Thomas W. Dant, who ^was leaving for China. L-P becomes SoCal agents for Dant & Russell and Port Orford Cedar ProductJCo.. with Alfred W. Hart .coming from the L-P Tacoma office. Stanley C. Moore will continue to handle Fir-Tex and office ivith
Lawrence-Philips, which also operates two steamers between Puget Sound, Columbia River, Coos Bay and Cali-
Iornla ports.
Herbert L. Sullivan, Lumber Co., San Diego, 44, vice-president of the Western died December 9. He was associ-
ated in the business with his father, Jerry Sullivan, Sr., and his brother, Jerry, Jr., president of ihe Sullivan Hardwood Co. there C. C. Stibich was named Bay Area representa- tive for Madera Sugar Pine Lumber Co. .-. Friend & Terrv T,umber Co., Sacramento, shut down its planing mill an"<l also closed and dismantled the branch ybrd ai 3Oth and Stockton, the former Cutter Mill & Lumber Co. yard.
President George Ley presided at the December 2 meet- ing of the Coast Counties Lumbermen's Club in Watson- ville. Guests included Fred Holmes, C. H. Griffen, Jr. of the California Redwood Assn., H. W. Cole and Georee- Gorman of the Hammond Lumber Co., and Ed Larsonl secretary of the San Jose Lumbermen's Club. Hammond's W. E. Enlow of Watsonville gave the welcome. A beautiful sand- ' blasted redwood plaque and a box of choice Watsonville apples were door prizes.
^ Jimmy and Jack Wisnom of the Wisnom Lumber Co., San Mateo, left December 23 on the S.S. president Mc, Kinley for a 4-months trip around the world. Lee lforne was transfered from the Burlingame yard as superintendent during th,eir absence Waverley Tilden oi the Tilden Lumber C_o. arranged the December 20 program for Lumbermen's Night at the Elks Lodge in Richmond . . The December 12 meeting of East-Bay Hoo-Hoo Club 39 drafted a resolution expressing sympathy on the recent death of A. L. Hubbard in San J6se ; .opi". were sent to his. family,. the lumber press, and one *"s placed in the club's archives.
Available figures showed that lumber production in 1932 reached its lowest level in 60 years-about 10 billion feet, "normally" the total annual volume for Yellow pine alone .^. John A. Christiansen, manager of the Barr Lumber Co., Santa_Ana, was elected pres_ident of the Orange Community Chamber of Commerce H. B. ChadbournJof the Salinat Lumber Co. lost his left leg in an auto accident between that city.and Gonzales when he was blinded by lights of approaching cars.
^ Frgd W. Roblin, 49, ol the Morrill & Sturgeon Lumber Co., Portland, r.r'as killed in a nine-story fall fiom the yeon Building there Fred Golding, for many years officer of the Patten-Davies Lumber Co. and later owier of his own firm, entered the insurance business . D. G. MacDougall 1nd R. A. Cole, former manag'ers of the Wheeler, Osgood Co., entered the wholesale door and panel business in"Los Angeles.
Henry M. Hink, salesmanager of Dolbeer & Carson in San Francisco, returned to his office from a i0-day trip to Los Angeles and San Diego . The annual meetirig of the
Millwork Institute of California in Fresno, Dec. 17. stressed the importance of carrying on the rvork of the Institute, reported A. W. Koehl, Southern vice-president F. H. Riedle ourchased the Hayward Lumber & Investment Company's yard at Los Banos and set H. E. Carlock as manager while he continued his contracting business.
W. B. Greeley, secretary-manager of the West Coast Lumbermen's Assn., was eiected the first life member of the Tacoma l-umbermen's Club at its Dec. 9 meeting G. Burton Waterman, 57, treasurer of the Union Lumber Company, San Francisco, died December 12 following a heart attack The Lamb Lumber Co., Bay City Lumber Co., and Boulevard Mill & Lumber Co. joined the East Bay Lumbermen's Institute, reported Secretary C. R. Buchanan Ralph Bacon, salesman for the Strable Hardwood Co., Oakland, returned from a 6-months trip around the world and was welcomed back at a staff dinner in the Athens Athletic Club.
G. L. Oswald, Simpson Logging Company, was elected oresident of the Insulation Board Institute at the recent annual meeting, announced Charles M. Gray, manager. J. V. Jones, Armstrong Cork Co., was elected vice-president; Marvin Greenwood, Celotex Corp. was named treasurer, and N{. M. Morris, Celotex Corp., assistant treasurer.
Directors of the association also include V. R. Belden, U.S. Gypsum Co.; John W. Brorvn, National Gypsum Co.; C. L. Campbell, Kaiser Gypsum Co.; E. K. Clark, JohnsManville Sales Corp., and Marland S. Wolf, Wood Conversion Co.
Watt Skinner, fornter salesmanager of Fruit Growers Supply Co. at Hilt, California, has. been named to succeed Don Higgins as salesmanager of Pickering Lumber Corp. at Standard.
Major changes have been made in stock numbers of cert_ain categories of lumber by the Navy's General Stores Supply Office, Philadelphia. Plans foi consolidation of ijems in_th_e Navy Stock List for Federal Stock Catalog Group 55 (I_ umber, Millwork, Plywood and Veneer) rverE in progress for almost a year and iesulted in a net reduction o{ approxirrrately 1600 iiems in Group 55-a cut of more than SO/c. Changes in grading rules for lumber made by various lumber associations were factors contributing to the revision.
Supply Demand Control Points do not maintain stocks of material but balance the supply and demand for individual items of material required for the operation and maintenance of the Naval Establishment. The gieatest reduction of items occurs in "D Select and Finish."-and "C Select or Finish" boards, "B and Better" dimension. Ioists and
Planks, Beams and Stringers, and posts and Timbers. In these categories_ single stock numbers allowing various species are established for each grade and si7e, where previously there rvere individual slock numbers for each specles.
San Francisco Hoo-Hoo Club 9 elected Bob Strahle to its board of directors at a board meeting presided over by President Mike Coonan on December i-0.^ Strahle. who is salesmanager of Service Lumber Co. in Sausalito. was elected to fiIl the term of Chas. Fender, Redwood Sales Co.. rvho.regretfully tendered his resignation because of press- lng Duslness.
Redwood seeds are so small that it takes about 100.000 to weigh one pound.
In oddition to our own l2 sowmills, TTaV ore octively engoged in the procurement ond distribution of oll Wesf Coost lumber products ond buying offices in producing oreoi to give the trode complete one-coll bolonced service. TUMBER
Washington, D.C.- President Eisenhower poured $107,000,000 into government housing programs December 23- in a move ajmed at stemming a lag in the construction field. He told-the Budget Bureau and the Federal Housing Administration to release the remaining-amount of the authori'.el $250 million Capehart Housing Act of 1957 for mortgages on armed serviies fam- ily housing.
The White House said the action will permit building of 11 pending military housrng projects and help finance housing for essential civilians at seven installations eng'aged in the missile programs.
The President also authorized an additional $50 million for capital grants for urban renewal programs, and an additional $20 million for the purchase of cooperative housing mortgages 6y the FNMA. ^
Santa Ana, Calif.-The Hayward Lumber & Investment Co. of Los -Angeles and Santa Ana has bought 38 industiial acres here betu'een Bristol street and Fairview road. "We anticipate breaking it into par- cels to accommodate small industries- requiring one to five acres," said "Bud" Hayu'ard, u'ho negotiated the purcl-rase ,from the Seserstrom family.
The Hayrvard lumber firm intends to improve the property immediatel-y and to l-rave four <tr five industries on the site rvithin one year.
(Tell them you sazu it in Tlte Califonria Lumber Merchant)
need YOU!
Washington-Norman P. Nfason, commissioner of the Federal Housing Administration, has forecast "a good year for the housing industry" in 1958. Appearing ,rn a program sponso.red by Owens-Corning Fiberglas and opening its campaign to help builders sell more homes, Mr. Mason said "private capital should produce the good homes American families want and can afford to buy." The program rvas telecast, on a closed-circuit net.ivork, to 18 U.S. cities.
_ "In this country, we have a steady demand for welldesigned, up-to-date houses," Mr. Mason asserted. "Our buyers.are not satisfied to have shelter but they exuect good plot planninggood design2nd 1g1y materials,t he pointed out. "They want a house that makes living easier," he asserted.
George Goodyear, of Charlotte, N. C., president of the
National Association of Home Builders, also participated in the program.
Owens-Corning's multi-million doliar, three-year program is designed to help builders sell more homes through the use of "comfort-conditioned" principles which include full insulation and full housepou'er u,iring.
By John M. Coates, President, Masonite CorporationIndications are that housing starts in 1958 will not reach the high cost of a couple of years ago, but rvill still be at a relatively high level, lvhich, together with house remodeling, should make for broad opportunities in the lumber dealer field. It is hoped that the dealers will get belrind the Home Imnrovement L'ouncil's efforts to arouse the public to the need for remodeling, modernization and additions. This movement is doing .nonders to stem the creeping paralvsis of neighborhood deterioration, and the dealers' efforts in this regard u'ill be rewarded in more ways than one.
Sheet materials of many kinds are used on projects such as tl.rese and, of corlrse, the hardboard industry is very much interested in participating. One of the compelling reasons behind all the research that is being done by companies such as ours toward the development of products for nerv applications, textures, finishes, etc., has been the need for lr_roader adaptability in construction projects of all types. (Jr-rr laboratories have nlore on the rvav to fill this evei-increasing need.
A Nlinnesota rvhite spruce, supplied by the llinnesota and Ontario I'aper Company, highlighted the annual Pageant of I'eace Christrnas celebration at \\rashington, D.C. Tou'ering ot'er 60 feet into the sky, the 5,000-pound Christmas tree decorated the \\ll-rite House lalr,n as President Eisenhorver threu' the su'itch signaling the start of the nation's Christmas festivities. The Xlinnesota tree \\ras a gift front the people of Minnesota to President Eisenhotver.
Sen. I,lcl Thye callecl the Minneapolis Junior Chamber of Comtnerce and asked if Taycees could locate a tree. Tl-re Jaycees then contacted tfie-Minnesota and C)ntario Paper Company. A perfect tree was found some 30 miles south of N{ando's mill at International Falls, Minn., and then began one of the most unusual logging operations in the history of the north rvoods:
The giant tree had to be felled so that it t-ould never
touch the ground and rvould arrive in Washington undamaged. A crane held the tree in the air after it was cut. Steam was used to unfreeze the lower branches so they could be tied to the trunk of the tree. Once tied up, the tree was lowered on a flatbed truck and hauled eight miles to the rail yard. Another day r,vas spent getting the tree ready for shipment. Two flatcars, one 52 feet and another 40 feet, rvere required.
Three-rvay localized promotion campaigns have been conducted by The Upson Company, manufacturer of laminated wood fiber building products. The two eastern dinner meetings attracted 230 keenly interested retail lumber dealers, yard men and their employes from about 80 lumber yards. James J. Upson, president of the company, announced that similar promotions will be launched in key cities throughout the country, starting in February.
Both Golden Gate Lumber Co. and the Paul Gaboury family have n.roved to Berkeley, leaving their Walnut Creek home (complete rn'ith lawn virus, aphis and gopher burrows) in the hands of its new owners. Paul's new home is located in the Rerkeley hills at 1314 Arch Street. His temporary business mailing address is c/o General Delivery, Berkeley 1, and the new number to call for Golden Gate's lumber is THornwall I-473q or teletype OA88.
Jim Jimmerson has been appointed salesmanager of Fruit Growers Supply Co. at Hilt, California, replacing Watt Skinner, it rvas announced last month. Prior to joining Fruit Growers, Jimmerson had been associated u'ith Carr-Adco Lumber Co. at Klamath Falls.
low in the wdtor with her full corgo, th3 Cynrhic Olson edged into Port of Redwood Ciry wirhout cid of c lug; she wos builr in Germony during t936
First unit of sfock is put down with ship's two Dieseldriven clonGs eoch fecding 5O,O0O bf ro dock ecch hour, Lumber on dock wos put info lempordry sloroge on dock
Corgo leoves dock bound for O'Neill Redwood Ciry yord. Note the neol pockoging lo specified lenglh which fqcilir:ted hondling ond sloroge
An old friend of San Francisco's rvorld renowned bay returned after many years' absence, looking just as chipper as ever, for u'hat may be the renerval of regular visits and the rebirth of an era so \vell knor"'n to older Bav Area
Iumberrnen
She u'as the Cynthia Olson, doughty old matriarch of the Oliver J. Olson & Co. fleet, \\,ho passed through the Golden Gate early December l0 to discharge a portion of her lumber cargo at the l)ort of Redrvood City. Recipient of the goodsized cargo sl-riprnent, rvhicl-r was loaded at Georgia-Paaific's Coos Bay docks on Saturday, I)ecember 7, u.as O'Neill Lumber Companv, r'ith yards at Redn'ood City and San Carlos.
Just about every San F'rancisco Peninsula retailer was on hand when the Cynth,ia Olson made fast at the Redwood City dock at 10:30 a.m. Although cargo shipments are actually "old stuff" to lumbermen throughout the world, they have become a real rarity to the Bay Area since WWII.
lJecause of many adverse conditions-increased competi-
tion from rail and truck-and-trailer shippers, union difficulties and poor handling facilities, to name just a fsw-6n1gq shipments into the Bay from the Pacific Northwest, like the dodo, became extinct following a final cargo shipment to Merner Lumber Company of Palo Alto during 1947. However, certain recent rulings and improvements in the favor of cargo shipments through the "Gate," may well herald the revival of the colorful profession. When all of the costs are tallied and the operation smoothed out a bit, we'll know for sure.
The O'Neill shipment was the first of two sizable cargo deliveries to enter San Francisco Bay during December. The, other shipment, destined for Hubbard & Johnson l-umber Co. of Mountain View, was scheduled for unloading December 2O at the Port of Redwood City, as we go to press. Nfore details on this later.
(TeIl them you saw it in The California Lumber Merckant)
"You and Labor Law," a two-part, 30-minute sound slidefilm in color describing the history, purpose and principles underlying our present labor law, has been completed by Transfilm. It is the only film treatment of this subject available for general distribution. Explained are the effects of the Taft-Hartley Lar,v on employes, unions, employers and the public. The film outlines numeroLls provisions of the law such as free speecl-r, right to organize, responsibility to bargain and right to work, also covering recognition picketing, rvelfare funds, secondary boycotts, etc. Suggested users of the film are companies, emplol'ee groups, community organizations and scl-rools. It is for sale through the Employers Labor Relations Information Comrnittee, ir-rc'' 33 East 48th Street, Ner,v York 17, N. Y.
at end of
First Quarter 48 Days
Second Quarter 51 Days
Third Quarter 50 Days
A study of the individual statistics reveal:
1. fnventory is not being reduced .in proportion to v.olume, which undoubtedly is largely responsible for re-
_ duced net profits through a reduced turnover ratio.
2. Credit in both sectorscontractor and consumeris being overextend_ed. Unless financing costs are being recovered on these receivables, these actions could also havda marked eftect on profits.
3. The average age of accounts receivables has been reduced by only 2%many'dealers report average age of receivables as high as 90-95 days. If this is the case, one ihould consider the possibility of increasi;g tfie Reserve for Bad Debts.
Reported by the Lumber Merchants Association of Northern California.
The 378th Terrible Twenty tournament was held at the ruth Hills Country Club. November 15. This ne.w clrrh South Countrv Club. mber new
in Covina is about i mile south of the Mav Co. store on the San Bernardino Freeway, 20 miles and26 minutes from the City.Hall. _The clubhouse is on a hill overlooking the countryside and at night gives a spectacular view. "The course is beautifully maintalned, andwhile no trees, as yet, it.has the largest and most beautiful greens you ever saw. It's a- great course for the medium handicap golfer who can handle an occasional So-foot putt. Bob Dilworth was our host and the most active and attentive host we've had in a long- time. Frank Ruppert was co-host but you never r"'ould have guessed it.
__!"_ry.y \ee_der won the day's prize in the upper bracket
Z7-9 q,and Syd_Ailing 87-15-72-the lower briit<et (those fifty foot putts don't bother me). Bob Osgood won the
final. match play_ lst Six Months Tournament, upper bracket, beating Bob Dilworth 5 & 4. Geo. Gartz beat Virg. Oliver in the lower bracket 3 & 1. (This is the Gartz whlo "never wins anv Drizes.")
The next totirnament ind Christmas Dartv at Oakmont. with Vern Huck handling the affair, ivas-scheduled for December 10. The board of directors was to meet an hour before the tournament.-H. M. Alling.
Wood Conversion Company, St. Paul, Minnesota, will unveil a number of new building products at the 14th annual National Association of Ho-me Builders show in Chicago, l_anuary.19-23. Featured will be a complete new line of Nu-Wood tile products, as well as Nu-Wood Roof Deck. The company's regular line of Balsam-Wool insulation will also be displayed in Booths 550-551 at the Sherman hotel.
The preliminary estimate of 78,000 new.nonfarm dwelling units siarted in November brings the estimate of starts for the first 11 months of 1957 to 975,300 units. This is 79,20O units less than the first 11 months ol 1956, reported the National Retail Lumber Dealers Association.
Nonfarm housing starts declined seasonally from-95,000 in October to 78,000 in November, the U. S. Labor Department's Bureau of Labor Statistics reported. Preliminary estimates indicate that private starts decreased no more than usual in November, but public starts were down sharply from the relatively large number begun in October.
Tie-75,700 private houses and apartments put under construction in November represented a seasonally adjusted annual rate of 1,010,000 units, marking the seventh successive month that the rate was at, or close to, 1 million. However, data for the first 11 months of. 1957 indicate an annual
total of less than a million private units because of relatively lower volume during the first four months. The actual number of private dwelling units started during the Januarv to November period was 926,7A0. This was 10/o less than the 1956 figure for the same months and, when compared with totals for similar periods in earlier years, was the smallest since 1949.
Both private and public housing begun during the first 11 months of the year amounted to 975,300 dwelling units (including €,600 publicly owned), vitrually assuring a total of a little-over 1 million housing starts in 1957.
The seasonal decrease in private housebuilding during November occurred in both metropolitan and non-metropolitan places, and appeared to be countrywide. fn recent months, private-starts volume has been close to year-ago levels, and in November it almost equaled the November 1956 figure.
There 1\'as never another sawmill like Sutter's, even in the gaudiest dreams of the ancient Greek mytl-r-makersSutter's 'n,here James W. Marshall discovered California's gold.
But there were lumbermen beside General Sutter who set the wheels of West Coast civili zation in motion, through sawmilling, before California was captured by the Gringos and the great rush of. '49 began to surge and thunder.
In 1840 Captain Stephen Smith sailed his orvn ship from Baltimore to trade up the tvest coast of South America ancl Mexico. He ventured into Bodega Bay a year later, came ashore, cruised the redwoods, and began to dream of future Pacific lumber trade.
Smith sold his ship and u'ent home by.rvay of the Isthmus of Panama. In 1843 he retprned, again in a ship of his orvn, and rvith his txvn sa.rvmill machinery, tools and engine aboard. He r,vas soon making lumber for the yerba Buena (San Francisco) markets, u.hile selling not a little to the neighltoring Russian settlement.
Next Captain Smith tvas given a large grant of Spanish land. Then he cut lumber mainlv for his ou'n enterprises. He left his sa*'mill and lur.nber stocks rvith a partner, u-ho sold out ancl sailed for parts unkno.n,n t'ith the proceeds.
The noblest name of Spanish California's history, General l\fariano Guadalrrpe Vallejo, is second on the roll of California lumber history. He put up a san,n.rill six miles from the site of today's Sonoma, using l,ater J)o\ver from the creek of the same nalne. Its lumber rvas of priceless value to the early settlers. The gold rush of 1f349 an<l, in the follo'iving years, the mill macle its nol>le ol-ner a pile of monev. The cream of his cut brorrght as much as a thousancl dollars per tl.rousand board feet in the booming port of San Franclsco.
Calif<-rrnia's third sau,mill lr.as built in 184(r, at a spot in today's San Nlateo county, some 20 miles soutl-r of yerba Buena Island. The fourth san'mill of the Golden State to be rvas the historic 1847 enterprise of General Sutter and James W. Marsl-rall, on the south fork of the American River.
By 1850 a dozen more mills tvere a highlv prized asset of the nerv state-the nation's 31st. They lvere far from enough to supply the clemand-a fact that gave the lumber inclustrv of the Pacific Northn est a roaring fine start.
The original o.wners sold out Sutter's Nfill in 1849, thereby losing a rare chance to cash in on the surging demand for lumber. Sutter and N{arshall could have becon.re men of rvealth in a couple of years, had they stayed rvitl-r the sau.mill. They lost their shirts in mining for golcl.
In the August 2, L884 issue of Pacific Rural press. were these sad words:
"The dam, the race in u'hich Nlarshall picked up the first piece of gold, the big pines standing fast br,, are all gone,
to bne al:; o*; #f*'[b:
P.O. BOX 665
SATES OFFICE:
928 H Street
ARCATA, Cqlif.
Phone: VAndyke 2-031 |
TWX: ARC 17
and in their place only piles of rvhite boulders glisten in the sun. So changed everything, that but for tl-re river flotving as before, it rvould be hard to identify the site of historic Sutter's Mill. ."
With the release of the new color movie (u'ith souud), "The Forever-Living Forests," procluced by Palmer Studios for the California Redwood Association, redwood retailers will have another visual aid to assist them in merchandising' This 27minute film is a dramatic presentation o{ where and how redrvoods grow, how they are managed as a forest crop, how redwood lun-rber is produced, and how it is put to use in industrv. and for commercial, school, church and residential
structures. As with "sempervirens" (which has been seen by more than 750,000 people during the past year), "The ForeverLiving Forests" may be booked through Ideal Pictures or through CRA. A black and white version is available for T\r showings.
Two nerv films (in color aud sound) will be ready in 1958 for special showings to school boards and architects' groups. For your o'n'n yard personnel-artd for meetings of builders in your comr-nunity-ask your CRA mill representative or rvholesaler about CRA's informative films: "In Your Hands" (how to appll' it) ; "Box Score" (redrvood's special properties) ; and "Let's Talk Sl-rop" (how to get the most out of Shop Grade Redwood). The California Redwood Association also has available some other interesting short films (in color ind souncl) on redwood lumber subjects.
Storting our 'l 2th yeor of service to the Reioil lumber Deolers of Southern Colifornio. We ol Inlond will exerl every effort to serve you 1,vsll-n6f only during 1958 but lhroughout oll the yeors to come. Moy lhe New Yeor be Hoppy ond Prosperous for You.
He dropped the match when he lit his cigar, It fell in a bunch of grass; Then he went on to shoot his ,,bar," Off there in the mountain pass. The wind it riz and the fire spread, It burned all over the patch, And the melted buttons they found were hisThe fellow who dropped the match.-Anon.
oNE oF THE GRE; ,:uJ" of history was Se-quo- yahr He was not a warrior like Sitting Bull. He was a thinker. He belonged to the Cherokee tribe. The white men called him George Guess. In 1821 he invented an alphabet for his Indian people, the first in their history. His tribe learned to read and write with his crude but practical alphabet. It proved very useful comrnercially, too. So, when it came to naming the most majestic group of trees that had been found on earth, the giant Redwoods of the West, the white botanists kept in memory the name of the Indian thinker, and called the trees after him-Sequoia.
Thus his name will live as long as things live on this earth,,for the Sequoia is the one and only living thing on earthjthat never-so far as rnan can discover or measureural death. Scientists who have studied the matthe opinion that, except for violence, the giant of the high Sierra, the Sequoia Gigantea, have a natural death. They have been standing for of years, and there is nothing to prove that, like , they become mature and then decay. So far prove, this tree is an ever-living thing.
according to report, lightning strikes one of and destroys its life. But otherwise, except for , its health and life seem permanent. Col.
rt wrote a book years ago entitled .'Big Trees " in which he relates how almost miytone of these trees will heal itself, even though He says that when terribly burned by of these trees will actually renew its bark and build new buttresses around its roots for , and then continue its life without inter-
of the matter have advanced various ng the long life of the giant Redwood. perhas had the most attention is that the these trees co.ntain is the answer.
'tli;p,, contains water weighing more than rrent $f$!e, dry weight of the wood, an some seventeen tons of water.
BY JACK DIONNENOW TO CHANGE the subject. Advertising pays. Ask coffee. Have you noticed that when a panhandler stops you on the street he wants "a cup of cofiee.', Ever hear of one asking for a cup of tea or a glass of milk? The popularity of coffee is easy to explain.
One of the most-us"a pri.""l" tl, o,.r, business life today is "coffee break." M'eans time off for coffee. Wrn- penn is generally credited with introducing coffee into this country, in Philadelphia. He paid one English pound a pound for it, which would probably mean 25 or 30 of our present inflated dollars. Today coffee is a billion-and-a-half dollar business in the grocery and food stores ";t ,T" country.
There are some very good coffee stories. There is the old one about the man who said he drank thirty cups of coffee a day. "Doesn't it keep you awake?" asked a listener. "Well," said the coffee drinker,'.it helps some.,,
A famous Frenchman It in. -"tu days said that cofiee shoirld be "black as the devil, pure as an angel, sweet as love, and hot as hell."
And the one aboqt ,n" t lrio,rlist who stopped at a crude roadside cafe in the West, and asked for coffee. When it came it was in a thick pewter mug, and was steaming hot. Aloud she expressed her fear that th,e coffee was too hot to drink in the time she had to spare. The gallant cowboy sitting down the counter shoved his own cup of coffee down the counter to her. "Take my coffee, lady," he said. .,It,s been saucered and blowed both."
"Markets for Jumbe_l in general, and California redwood in particular, are made-not iust accepted. Redwood Association mills have laid extensive p-lans f or 'selling hard' in redwooa auting LqS-8i;l"y; Ftiiip
T. Farnsworth, Executive Vice-Presidentof CnA.
Builders throughout the country agree that homes which feature California redwood sell more readily and give greater. satisfaction to the home owner than any other material. The eviden.., Noi.6;;;;i, mentions of "redrvood sidingt' or "redwood trim" or "all iedwood interior paneling" in the display adver'tising and classifiecl ads of the ne.rvspaper building pages throughout tl-re nation.
How can the redwood retailer get and hold his fair , share of this market? By tying in with the intensive
)':. ;, advertising and promotion campaigns of the California
.:, Redwood Association in 1958!
to* to go about it ?
O'NE: KNOW YOUR STOCKS
' Your q11sf6ms1-the builder, specifier or ultimate con- ) : sutner, rvants to know r,vhat he is l>uying. Are 1,ou pre-
pared to answer his questions about redrvood grades and their uses ?
..Talk with your wholesaler and the representatives of CRA rhem'ber companies. Some of tl-re companies have literature (in color) illustrating the various CRA grades of redu'ood :
VERTICAL GRAIN CLEAR ALL HEART-A speciatly selected grade for use in construction of highest possible quality. Standard grade for sidings only.
CLEAR ALL HEART-A superior grade used for exterior siding and millu'ork. Also used for interior paneling and trim.
VtrRTICAL GRAIN A-GRADE-A selected grade for interior and exterior surfaces. Contains clear sapu'ood. Standard for sidings only.
A-GRADE-Contains clear sapwood and is an excellent rnaterial for interior paneling and exterior surfaces.
Look up CRA Data Sheet 281-2 "Yard Grades" in your Retailer's Redwood File and study it. l l{norv it like the back of your hand.
Ask CRA member companies or their representatives to hold a meeting for your yard personnel to explain the grades-and to give them answers to many other questions u'hich yorlr customers .rvill have.
Above all-make yourself the "Headquarters for Redwood Information" in your sales area. It will pay off !
IJse your "Retailer's lledrvood File"-and if you don't h:rve one (or there is some doubt in yonr mind about how current your dog-eared or dusty copy is), .rvrite to the California Redwood Association, 576 Sacramento Street, San Francisco 11, California, for a current copy. (It contains data Sheet 5C-1, listing all sales and promotion aids available from CRA.)
Take advantage of the redrvood advertising in consumer magazines during 1958. It is planned that CRA rvill arrange special mailings to advise you of rvhen redrvood ads will appear-and in rvhich magazines. Reprints of these ads u'ill be available-some in the form of display material-to call the attention of your customers to these simple, elegant, dramatic presentations to homeowners (many of rvhom rvill
Despite dips in redwood shipments during the last six months of 1956 and the first six months of 1957, California continues to account for just under 50/o of all redwood lumber business. Of the remaining redwood shipments, the Gulf states of Texas, Oklahoma, Arkansas, Louisiana and Mississippi account for between 18 and 2oo/o. The state of Texas displaced Ohio in 1954 as the leading market for redwood, outside of California, and continues to hold that position.
be planning for the better home which they plan to build). The Theme: That the redwood home is eminently desirable. Present plans call for a schedule of six full pages (two in full color and four in black and rvhite) in Sunset, House Beautiful, House & Garden magazines, and a four-color page in the folloq'ing special annuals and semi-annuals: Better Homes & Gardens "llome Building Ideas Annual,,, Better Homes & Gardens "Garden Ideas Annual", House Beautiful "Building Manual" (Semi-Annual), and House & Garden "Book of Building" (Serni-Annual). The combined circulation of these magazines and s1>ecials is more than two million.
Let's have a look at the audience for these redwood ads: SUNSET. A magazine rvhich covers the Western states -the most important building area in the country. With ll A% of the population, this area accounted for B/o of. tlre nation's residential building in the first quarter of 1957. Sunset devotes 30/o of its editorial space to building and horne improvements. A recent survey indicates that 9/o ol Sunset's readers plan to build homes .ivithin the next tr,vo years; 38/o plan to remodel. And a report for September of 1957 shorvs that starts of Western dwellings in the $12,500 and upu'ard classes were up 4/o to as much as 2S/o over September of 1956.
HOUSE BEAUTIFUL. This magazine devotes over A/o of its editorial space to building and home improvements. It reaches a very high income group-a median of $10,000. Less than 8/o of. its readers are in the less-than-$5,000 income group. Home on'nership is high-83%, yet a recent survey shorvs that 29/o of its readers plan to build or buy a new home in the near future, and 3lc/o to plan to remodel.
HOUSE AND GARDEN. This publication also reaches a very high-income group, with a median income of $12,000. Approximately 88/o of its readers otvn their own homes. fts readers represent a market which in the past five years have built new homes at twice the national average rate.
The Building and Garden annuals and semi-annuals are the books r,vhich home and garden planners keep for refer-
ence in talking to their architects and landscape architects about future plans.
Here is your chance to Jump on the Bandwagon by displaying the CRA and member company redwood ads. Use the CRA free ad mats (a new attractive series is in preparation) to tell your local community customers, through your newspapers, that your yard is the place to buy the redwood with which to execute the plans and ideas out forth in these beautiful ads !
To answer inquiries generated by these customer ads, CRA is putting together a special home planner's edition
Phoro (left) from "Gorden ldeos frorn Cqlifornio" by the Colifornis Redwood Associolion, shows ouldoor living oreo creoted by on exlensive deck of redwood
Photo from "Home Plonners Edirion" of Redwood News (center) will show this residence enlrywoy of exterior siding cnd interior poneling of redwood longue ond groove
Another photo from the "Home Plonners Edition" will show this use of exlerior siding of resown longue ond 9roove redwood, fush redwood ceilings in wide soffts ond conslruction hecrt in plonting oreqs ond poving dividers
of its famous Redwood Ne.ivs .lvith many illustrations in full color. This will be an enlarged version of Redwood News for Winter, 1957-58, and will be ready for distribution in February. And a new edition of the popular "Garden Ideas from California Featuring Redwood" will be off the presses
in February. Display these prominently on your counters and in your redwood home planning centers. Plug them in your local newspaper ads.
A new CRA envelope stuffer in color with ideas for redwood fence designs will be a sales promoter mailing piece to send out to your customers, old and new.
Ask the CRA for ideas in setting up a "Redwood Home Planning Center" where you can sit down with your customers and shorv them the redwood literature and samples of interior and exterior applications of redwood. New redwood literature request cards have been designed to make it easy for you to refer particular inquiries to CRA-if you do not have all the answers ready at hand.
A new l6mm film in color, "The Forever-Living Forests," is available for showings to interested groups in your community. This is a public service type film dealing with where redwood grows, how it is managed as a forest crop to ensure continuing growth and production, how redwood
lumber is produced, and examples of its nse in industrl', l-remes, gardens, schools and churches. This 27-minute film is available through CRA or from Ideal Pictures. Black and rvl-rite copies are available for shorvings over local TV stations. (Talk to your local TV station about using it as a "public service" fi1m-then buy one minute of time and use the CRA free TV set of four slides, with announcer's cue sheet, to sell your redwood.)
Have you talked to your local school board about the economies which can be effected through using longerlasting redrvood ? Be sure that they have copies of "Redwood Goes to School," a recent CRA booklet with many illustrations of fine schools built of redn'ood. A nerv CRA film in color on tl-re use of redtvood in schools lvill be available for shorvings to school architects and school boards.
lTave you talked to your local builders of motels and churches about the many fine design possibilities using redwood ? Redwood Nervs frequently features structures in these design and building fields.
No matter hotv much expense and effort is made by the Technical and Research Division of CRA-on behalf of its member companies-to come.up rvith the answers on horv best to produce, apply and maintain this high quality product of great durability, their efforts are in vain if that
information doesn't get to the ultimate user-yorlr customers !
Make certain that all builders rvho buy through you have a copy of CRA's "Builder's Redwood File"-and you s_lrould have a copy handy for anslvering their questions.
home-orvner (ask for "Mr. Contractor-Handle it Right") is available through your redwood supplier.
A copy should go rvith every truck load of California red'ivood 'rvhich goes out of your yard !
Perhaps the most important assistance which you can give your redwood customers is the accurate word on proper finish application and maintenance. Throughout the past eight years, the Technical and Research Division of CRA has carried on an extensive finish testing program to determine which finish systems give the most satisfactory performance on redwood. It has been found that any finish rvill stand up better on redrvood than on any other type of exterior surface-the best take advantage of redwood's durability and beauty in the natural weathering process. Of some 300 natural exterior finish systems tested under laboratory conditions and on test fences in eight climatic zones in the United States, only some 20 meet the minimum durability standards of CRA. These are listed in a current "Supplement to Data Sheet 4B3-1, Exterior Finishes for Redwood." Both the basic data sheet and the supplement will be completely revised, rvith new color illustrations, and available during January of 1958.
Do you have a copy of CRA's Nailing Chart, with actual size cross-section illustrations in color, prominently displayed in your planning center? And do you have a supply of the alnminum or hot-dipped galvanized nails and other ,redu'ood fastenings rvhich are specified in data sheets 4A1-1, "Nails and Nailing," and 4AI-2, "Timber Fastenings?" Can you come up 'with the answers ll'hen contractors and carpenters ask for advice on withdrau'al resistance u'here rvood is subjected to repeated changes in moisture content ? (See CRA data sheet 4.A1 : "For better .ivithdrarval resist:rnce in aluminum nails use those l-raving spirally-grooved shanks.") Can you advise the man rvho is laying up siding 'rvhen he has spiitting problems? (From CRA data sheet 4A1 : "Blunt pointed nails are an advantage where splitting is a problem, but their withdratval resistance is less than standard diamond pointed nails . . When it is necessary to nail close to the end of a piece, the nail should be driven into a prebored hole slightly smaller in diameter than the nail shank. This will decrease the possibility of splitting and increase holding polver. If boring is not feasible, a blunt pointed nail should be used, or the point of the standard nail should be blunted before driving.")
Do all of your salesmen kno.lv about the CRA data sheet No. 3A4-1, "Redr,vood Siding: Application" ? ft gives details, rvith illustrations, on: Proper Handling (of lumber on the job), Preparation
Priming and End-sealing; Weather
Recently, it has been shorvn that certain finishes will last up to tr,vice as long on rough-sawn redwood as they will on smooth exterior surfaces. The resar,vn patterns of red'ivood siding are proving to be popular with the home builder in many sections of the country, whether it be in the so-called "Western ranch style" or the "contemporary" style in combinations with native stone and brick. Many of the surfaced redlvood siding patterns are reversible, with resawn reverse faces.
Weathered Redwood
Many builders are discovering, as did the early builders of the West-the hrst users of California redrvood-that redrvood exteriors, left to 'weather naturally, have an inherent beauty-and the cost of maintenance is low. When redr,vood is exposed over long periods of time, the lveather-
I
Tight Construction
Building Paper, Careful Fitting, Flashing, Foundation Line ; Reducing Condensation (Insurance against finish problems later)-Moisture Vapor, Vapor Barrier, Ventilation; and Applying the Siding-.ivith suggested nailing methods for the different redwood siding patterns. A little pocket leaflet (in two colors) with a check-off list for the contractor, carpenter, painter and
ing changes its appearance to a softer, neutral tone value which blends rvell with native stone and brick, and with landscape design using plantings.
There are certain advantages to using a water-repellent rvhen allorving redwood to weather naturally. The $'ater-
The prime California Redwoods harvested by Georgia-Pacific include some of the largest logs now being cut anywhere in the world. Many, like the one shown here, must be divided into sections before they can be handled by even the outsized saws at G-P's redwood mills.
But that's only the first step in repackaging G-P Redwood for profitable dealer sales.
Redwood demands an exacting drying process. At flammond's drying yards millions of feet are in the drying process, often for more than a year. Laboratory-controlled kilns scientifically measure the specific moisture content desired for each usage.
That's why so many customers who mean Redwood Siding, Finish or Pattern, say GEORGIA-PACIFIC.
For a time-honored guarantee of the quality your customers seek include G -P -stamped redwood in yout inventoty.
Redwood Mills at Samoa and Eureka, Calilornia
repellents do not alter the natural appearance of the .ivood, and can be applied rapidly and easily. The use of a waterrepellent modifies the natural weathering process, eliminating the initial stage of darkening, .lvhich frequently occurs. The wood changes gradually from its original reddish-brorvn color and stabilizes at lighter shades. The rvater-repellents also tend to minimize the occurrence of water marks or surface checks on the exposed rvood. This is an economical, easy-to-maintain type of treatment for exterior surfaces in new construction.
Do you have copies of the attractive CRA sheet number 4P3-2, "Weathered Red.ivood" (with illustrations in color) to give out to your customers ? It details the treatment, which is briefly described above, and gives a step-by-step cleanup process for redwood exteriors .lvl-rich have becorne darkened by age and the accumulation of dirt and grime.
Is it advisable to add a mildewcide to the natural finish systems for redwood in your area? The blackening of many finishes is due to mildew, in those climatic zones u'here milde'rv is a problem.
Cares of Clears
Have you explained to your customers that the glossy clear finishes-or any film-forming finish-must be applied
carefully to a properly prepared surface in order to obtain good service ? And they are difficult and relatively expensive to maintain. Considerable surface preparation is frequently required prior to refinishing. (Any boat owner rvill understand that it takes constant care and renewal to maintain a spar varnish-let's get the u'ord to the builder and l-rome ou'ner !)
To make the most of your sales approaches to potential redwood customers, .r,vrite to CRA for the latest revision of data Sheet 5C-1, "CRA Promotion Services" (formerly "Redwood Information Services"), and the Supplementlisting bulk prices on sales promotion aids. These sheets will give you a complete run-dorvn on mailing pieces, displays, films and informational data sheets rvhich will make you and your staff more effective sales agents for California redrn'ood.
The mission of the California Redrn'ood Association and its member companies is to deliver to the redwood lumber retailer the highest quality, certified grade-marked lumber of natural beauty and lasting durability and to assist you in moving those stocks to builders who rvill sell to satisfied custorners. We are at your service, sirs !
The California Redwood Association
Frorn a tree which once lived with dinosaurs in rnany areas of tl-re globe comes a beautiful, durable lvood rvhich finds a greater variety of uses than any other single species. Limited now to a coastal fog belt, extending some four hundred rniles along the Northern California Coast-principally between San Francisco and qhe Oregon border, the California redwood tree is unique in the history and developrnent of the lumber industry.
It accounts for about 2/o of. the total lrrn.rber production of the Unitecl States, yet it l-ras won more national and international attention in the public press than any otl"rer single species of timber tree. Because of its unbelievable size and unique qualities, the redwood is a matter of personal and public pride-to those who have seen it, to those who live with-and by-it, ancl to those who would preserve it for the future.
(This article concerns itself only with the "Coast Redwood," not with the non-commercial stands of the so-called "Rig Trees" of Yosemite and Sequoia National Parks in California's High Sierra. )
For those visitors to California who would drive through and picnic in these impressive groves, more than 70,000 acres have been set aside in state and national parks. Many millions of dollars are being expended to reroute tl-re major highway (U.S. 101) through the Redwood Region so that these groves will not be disturbed by the increasing traffic.
In the commercial stands, more than a third of a million acres are dedicated bv tax-paying lumlter companies to the principles of "tree farming" to ensure a continuing crop of timber for the future. Many of these Redwood Region Tree Farms are parkJike in appearance. Today forest managernentincluding protection from fire-is proving that the Sequoia sempervirens (everliving) species from .w'hich redwood lumber is derived has the ability to replace itself, given the proper soil, sunshine, and moisture which is released to the immature trees when a mature stand is thinned out by modern logging techniques.
Since commercial logging in redwood forests is often remote from highways, the touring public does not see with what care this quality timber tree is l-randled. A trained company forester marks the mature trees to be cut. The woods crew prepares a falling bed so that the massive trunk will not break up on in"rpact nor harr.n the younger trees nearby. The tractors skid tl.re resultant logs through the woods with care so that the younger trees will not be skinr.red up. Actually, this skidding process serves to stir up the forest floor so that the tiny seeds r,r.hich filter clown from the "seed trees" will find a prepared bed in which to sprout and grow into new redwood trees for tomorrow's l.rarvest. And sprout growth fror.n stump roots adds to the new growth.
This sanre care follows through tl-re rnill and manufacturing processes-after the rnassive logs, sometimes containing as much as three thousand board feet in a single log, are hauled on privately built access roacls to the mill sites. The ultimate aim of the modern redwoocl rnill operator is the complete nse of the tree-even clown to the bark, for rvhich manv uses are found.
Architects, engineers, designers and decorators select a lraterial on the basis of its ability to r.neet the requirements of specific uses. Characteristics for which they look in lumber are: durability, beauty of grain and color, ability to take and hold paint coatings, workability, freedom from shrinkage. In all these qualities, redlvood ranks high and, in many of them, exceeds all Arnerican woods. fts "box score" of desirable properties is higher tl-ran that of any otl-rer kind of softwood lumber.
For instance, redwood has less volumetric shrinkage, less over-all shrinkage, than any wood common to commerce. It ranks in the highest class of woods when painting is concerned, being one of those which hold paint best and suffer least when protection against weathering becomes inadequate.
In home construction, redwood is used for outside walls, window and door frames, storm sash, interior paneling, and
for substructure, where the heartwood's exceptional ability to resist decay and insects makes it particularly valuable. In schools, churches and other public buildings it is used as in homes, and for columns, steeples and other architectural decoration where an easily-worked wood is essential to accuracy.
As in other species of lumber, redwood is graded by trained inspectors and, when appropriate, grade-marked. Such grading
Men who work on the green choin ot redwood mills attend Groding School under louis Ehling of Inspeclion & Groding Division, one of many services CRA gives to member mills to insure lhe retoiler of rhe CRA grode mork on redwood
indicates suitability for certain types of use. There are three finish grades, for use where appearance is important, and six construction grades. "Garden Redu'ood" is an assemblage of those grades which are best suited to use in garden stnlctures such as fences, patios, retaining walls, pools, benches, planting sheds. shelters. and furniture.
Clear All-Heart Redwood, a finish grade, is intended for fine interior and exterior woodwork. Many architects say that Vertical Grain All-Heart Redwood makes the world's finest siding.
Industry relies heavily upon redrvood to lower n.ranufacturing costs and increase plant efficiency. It is used both as a raw material from which products are fabricated, and as part of plant equipment.
America produces great quantities of lumber, and uses as much as 39 billion board feet in a single year. Only one piece in 50 can be redwood. Yet the great range of its usefulness, because of its grown-in characteristics, makes it one of our finest natural resources.
Nine high schools of California's Redwood Region offer courses in forestry.
The same factors that delayed the practice of forestry in other forest regions in the U.S. operated in the redwood region, plus others, particularly the belief that it takes a thousand years to mature a redrvood tree. Yet the redrvood region was one of the first in the U. S. to give serious thought to reforestation.
More than 40 years ago, during the "Eucalyptus boom," a half dozen of the principal lumber companies planted sizeable portions of their cutover lands to blue gum (Euc. globulus). Then, from 1922 to 1930, more than one-quarter million dollars was spent on a large-scale planting project involving two large nurseries and several small ones for the rearing of conifer seedlings for transplanting to cutover lands. Both endeavors proved impracticable. Survival of planted seedlings was altogether too low.
The latest reforestation endeavor began in 1934, during the NRA days. It was based on a different system than the clear cutting then in vogue. It is called selective cutting.
Fortunately, by the middle 1930's, the crawler-type tractor had been so well developed that it was found to be applicable to the steep redwood country and the very heavy, bulky logs. The real start of tractor logging was made in earty 1935.
The tractor can be described as a mechanical ox. Like the bull teams of the early days of logging, the tractor can weave in and out among the stumps and other obstacles. Trees intended to be left standing can thus be preserved.
And even more compelling force advancing the practice of forestry in the redwoods is the great change that has come about in the overall economic conditions. What was at one time impossible, or not worthwhile, is now good business. The possibilitv of utilizing woods and mill leftovers is a good example. Already a substantial beginning has been made toward utilizing mill odds and ends for pulp chips. These go to a hardboard mill, a container board plant, and to several roofing paper
Philip T. Forncworlh (lefi), the execulive vicepresident of the Coliforniq Redwood Associotion, shown presenting o ploque of honor fo Foresler Emeritus Frilz on c t6canf occqsion
plants. But there is still enough n-rore so-called waste for two or three additional fiber mills. Sorne mill leftovers are not marketable only because of their small and odd sizes. These are being re-assembled into clear, wide long boards of more ready marketability. A.y such utilization actually saves considerable standing timber and it takes sorne of the strain off the necessity for charging all the overhead to the traditional lumber product.
Not the least important force is the realization that large reserves of old-growth timber are no longer available. At one time, a lumber compally found it very burdensome to own and hold a sufficiently large area of old-growth timber for only a 2o-year operation. While taxes, protection and other charges have increased very greatly, the returns from the mill products have also increased. At least such was the case during the past decade. Thus it became possible to build up reserves for reinvestment in old growth. But, since such timber.is scarcer every year, there is norv full realization that the cutting of old growth must inevitably corne to an end and be followed by the cutting of young growth that has been deliberately grown for the purpose. Appreciating that a minimum of 50 years must be allowed, the initial steps have been taken to get the future crop started.
Lumbering has been going on in the redwoods for
'Whether loan money is ,,tight" or less restrained, But the name "redwood" alone has no magic. Skilled conpermanent values are always vital io architect, builder, trol from forest to homesite are essential to bring out and owner and lending agency. irri.rg, of intrinsic beauty, such Preserve these qualities. PALCO Architectural Quality as redwood in good exterior or interior design, wili be as Redwood is recognized for greatest uniformity of grade, the much in style and demand two decades and more from now. most rigid control in kiln drying procedures, and care in Inherent resistance to weather, insects and decay-unsur- shipment. Yet you can specify this premium quality at no passed.dimensional stability and freedom from shrinkage extra Premium in cost' and swelling-top paint holding ability-these are tbe assur' see sweet,s Architecturol Fite, or write for your personol llr ance of structural soundness io defy centuries. reprint of the bullelin outlining ,p".iii.oiion'Jiio, ilrco OXi
more than 100 years. Some of the redwood lumber companies are very old. A third generation of officials and employes is already involved in the operations and the fourth generation will soon be on the payrolls.
Plant and other investments are large. Their preservation, through continuity of operation, has actuated some hard thinking. Obviously, permanence of a lumber operation is contingent on a large log supply. To assure such a log supply in perpetuity and to make the old growth last as long as possible, selective cutting is gradually being refined; closer utilization is making further advances; forest fire protection is being intensified and studies are under way to determine more effective ways of making the older cutover lands produce somewhere near their potential of new tree crops.
The permanent lumber companies in the redwood region are of the integrated type. They o#n their own timber, do their own logging and log transportation, own and operate the sawmills and can turn out a completely dry and surfaced product ready for use. The addition of forestry departments and byproducts plants makes the integration for perpetual production complete. The last named is still young; its growth depends largely on the growth of markets.
The redwood forest is of a mixed-size and mixed-age class type. Trees range from one foot to the twelve feet in diameter and from under a hundred years to over a thousand years old. This forest characteristic indicates the $pe of cuiting that should be followed. Obviously, some trees are under economical logging size. At the same time these trees, although over 200 or more yearS old, if left standing, have the capacity of further growth. Indeed, and despite their age, the rate of growth is greatly accelerated once the original forest has been thinned of the mature and over-mature trees. These "residual," or reserved, trees serve also as a seed source for the natural reforestation of the gaps left by cutting. On the second round of cutting, a number of years hence, they will be considerably larger and u'ill serve to sweeten tl.re cut of young trees with top-grade lumber.
At present, redwood foresters are thinking in terrns of 75 to 100-year rotations. Actually, when the original old growth
is gone and the new trees are to be cut, it is not unlikely that a shorter rotation may be the order. It is impossible and unnecessary to grow the fine-grained lumber produced by the crowded old-growth trees. The job is considered to be one of producing fiber in huge volume. Lumber from fast-growing younger trees is coarse-grained, but technological advances have already shor,vn that the fine-grained material is not at all essential, even though desirable.
To make perpetual operation possible it is imperative that there be control of a large enough annual supply of logs. And to make.an operation economical of the trees and logs used, the plant must be large enough to justify the best and most effective rnachinery, the widest range of products and the closest utjlization through by-products. Only a large area of timber can make such an enterprise possible. In the redwood region the actual acreage required is far less than it would be in regions of lesser yield per acre, but it still requires a large volume of timber.
To hold such a body of timber while it is growing entails difficult problems of protection, administration, taxation and silviculture and therefore requires the greatest technical skill and a high order of managerial know-how. Such gn area cannot be watched as closely as a home garden and consequently is subject to trespass, careless campers and hunters, and the depredations of natural enemies.
The redwood forest is a remarkable forest over'most of its range, but it is only on the stream benches and flats that it develops the eye-catChing, awe-inspiring grandetrr the public associates with the redwoods. It is these superlative areas that are heing saved for posterity. The redwood forest, being of a climax type, will go on in these parks as it always has, without overall change but with almost unnoticed slow replacement, tree by tree, in a natural way.
There have been many handicaps in the growth of the sustained-yield operation idea in the r€dwoods. For a while they were overpo\4'ering, but they have been all but overcome. The redrvood forest has excited so much interest because of its grandeur, the great size, age and vitality of the trees, and the density of tl.re starlds that legends were inevitable.
It is characteristic of admirers of any outstanding object to magnify and exaggerate its attributes. So it has been rvith the red.ivoods. There are stories of trees 450 feet high, 30 feet in diameter and 8,000 years old. At one time it was a common belief that periodic fires favor redwood growth and that the trees can resist the hottest kind of fire. Some local people, blind to actual evidence of past fire, have argued that the redu'ood forest cannot burn. The first efforts at relorestation were ridiculed because "redrvood grows too slorvly" or because "redwood has no seeds and replaces itself only by sprouting." These fallacies were held not only by the general local public but by r,voodsmen as lvell.
Actually, redwood grolvs slow.ly in the virgin forest only because it is crowded. Given the requisite space, it can gro'"v with remarkable rapidity.
There is much yet to be done. Redwood forestry is still far from perfection. But the process, once started, in only 20 years has made consistent and substantial progress.
O Here is the fourth in a series of practical and helpful wall charts designed by the Simpson Redwood Company to help you sell more redwood, one of the most profitable lumber yard items.
Redwood Information Chart No. 4, titled "Comparative Ratings," lists all of the common species of wood and rates the ten most important properties such as durability, strength, shrinkage, etc. Chartis 8/2" x22" printed onheavy card stock. Other charts are "Grades and their lJses," "Standard Nailing Practices" and "Standard Redwood Patterns."
For your free Information Chart just fill out coupon and mail.
Watch for Simpson full-page, full-color ads in Saturday Evening Post, House Beautiful and American Home.
Redwood Inlormation Charl
REDWOOD FAGT: The use of properly kiln-dried siding is important for quality construction. Look for the "CRA CERTIFIED DRY" grade mark as evidence that the lumber has been graded and seasoned to exacting standards, Simpson Redwood Company Arcata, California Room310This report shows the distribution of redwood shipments to each state and to various regions for the years 1955, 1956, " and for the first half of 1957, as reported by the mills which have reported regularly for the Monthly Mill Report.
Table No. 1 shows the distribution to the regions used for the Monthly Mill Report. For 1957, tr,vo sets of figures are shown, one taken from the N{onthly Mill Report and the other taken from the Distribution by States report. As has always been the case, there are diffeqences in the two sets of figures. The differBnces in the trvo reporrs are nor great-enough to have any statistical significance.
Because the current figures are for six months only, the volume figures for 1957 are not directly comparable to the annual figures for 1955 and 1956, shown for comparative purposes. To make the comparison of relative activity easier, a column showing the first half of 1957 as percent of the twelve months of 1956 has been added. If the shipments had been at the same annual rate as 1956, these percentages would, of course, show 5O/o. Actually the total shipments reported .rere 46/o of the preceding year or at an annual rate about 8/o lower than last year. Because of the fact that first half shipments rvere much heavier than the second half of 1956, the 1957 figures are, of course, more than 8/o under the first half of last year-about 17fu/o off, according to the Monthly Mill Report.
These percentage figures can be used not only to indicate the relative level of activity into the same area compared to the last year, but whether that area contributed to the overall decrease in shipments. A study of these figures shows that frequently the largest variations from the average percentage figure is shorvn by states or regions whose shipments had changed quite radically in 1956, so that the 1957 level of activity is more nearly in line rvith earlier figures than with the 1956 shipments. This is, hor,vever, not always the case. Sometimes there is evidence of continuation of a trend that has been previously noticeable. Because of these facts, 1955 figures as well as 1956 are shorvn.
The two major regions shown on the Monthly Mill Report, California and Eastern, l\/ere each relatir/ely near the average so far as change in annual rates is concerned. California showed a little greater than average decrease; Eastern somewhat less than average. The Western and Rocky Mountain regions made considerably better showing, while the offshore shipments were relatively less favorable.
Of the sub-regions east of the Rocky Mountains, the New England States made by far the best showing, their six months shipments being 62/o of the full year of 1956. The poorest showing was made by the very small South Atlantic
group and by the very important Central States. The only other group taking a smaller than average percentage was the also important Middle Atlantic States.
The remaining groups were fairly close together, from 3/o to 7/o above the average for the east. Redwood shipments to Nerv England were 5.7/o of total redwood shipments east of the Rockies, r,vhich is the greatest percentage shown by New England since 1936; the Central States dropped to 32.4/o, the lorvest percentage shown by this group since the 'ivar.
Texas, Oh'io and Illinois continued as the three top states outside of California, with Texas increasing its lead. Shipments to Minnesota in fourth place were but two-thirds of the shipments to Illinois. The same states held the top ten positions in volume east of the Rockies, but shipments to both Colorado and Arizona were higher than those to Missouri, which held the tenth spot.
All New England states showed favorable activity, with the greatest volume increase being indicated by Rhode Island, where last year's shipments were nearly equaled in six months. The low-volume states of Maine and Vermont showed very great percentage increases.
The relatively low percentage shown by the Middle Atlantic states was due to low volume of shipments to the district of Columbia, with but l9/o of the 1956 shipments in tl-re first half, and Pennsylvania with 37%. All other states in the group made a relatively good-showing, lvith New Jersey the best of the group.
Although three of the Lake States were relatively active rvithout too much difference indicated. all but trvo of the Central States took less than the average percentage of
when the Statue of Liberty was rising above New York Harbor to welcome future citizens with its message of hope. Union Lumber Company's first mill was being constructed on the Noyo River at Fort Bragg, California.
Today with newly modernized plant and equipment, unsurpassed in the industry, backed by nearly three-quarters of a century's experience, Union Lumber Company is making NOYO the hallmark of oualitv in redwood. Vhen your specifications calI for the finest-
send vour order to NOYO and be sure. Mixed cars, and careful service that keeps true-"once a Noyo Dealer-always."
IREE
Sqn Frqncisco
los Angeles Pork Ridge, lll. New York
The symbol of liberty , ,, the symbol of QUALITY REDIYOODSAI.ES REPRESENTATIVES THROUGHOUT THE NAIION MODERN MILL O HYDRAULIC BARKER OFFICE MAIN o "UNIVAC"
the 1956 shipments. Indiana made the best showing with 4B/o. Missouri with 32/o was low but Illinois' 39/o contributed most heavily to the area's low showing. The three South Atlantic states showed the greatest variation within a group, North Carolina taking 22/o of the 1956 shipments, Virginia 43/o and South Carolina IO7%. The three East Gulf States also varied widely, Alabama showing 34/o, Florida 53/o and Georgia 63/o. The Lower Mississippi group continued at about the 1955 level, with Oklahoma and Mississippi almost at the Eastern percentage figure and the top percentage, being shown by Arkansas, was 62/0, The group's relatively good showing was primarily due to Texas' shipments of. 50% of 1956.
The good showing by Western States is entirely due to shipments to Arizona, which were74/o of 1956 annual. The other three states in the Western group showed materially decreased activity. Arizona shipments were almost twothirds of the four-states total. Montana was the only one of the six Rocky Mountain states taking lower than the general average percentage of 1956 shipments. Colorado again took half of the shipments to the group, with Utah taking half of the remainder. However, the greatest increase in activity was shown by Wyoming, New Mexico and ldaho.
One assurance that you, as lumber retailers, will have redwood lumber to sell in perpetuity (that's a ten dollar word, at the going market, meaning, "as long as you or your heirs have an interest in the business") is the Redwood Region Tree Farm
As an aid to those who wish to apply a finish, the California Redwood Association tra6 birUtistred. a revised supplement to its Redwood Daia Sheet 483-1, "Exterior Finishes for Redwood." The supplement ii the result of extensive tests by the CRAt Research Division on various natural finishes for redwood.
Listed in this newest supplement are the 20 natural finish sy_stems which have met the minimum durability standards of the CRA. These are the ,,survivors" df 285 finish systems which have been submitted to the CRA for testing in the past eisht vears.
Finishes are-applied-to redwood panels and submitted to an accelerated weathering test. At the same time, they a_re exposed to natural lieathering on a test fence at Cloverdale, California, for a per:iod of 1g months. Finishes which pass these initial tests are then listed in the supplement, issued periodically. CRA also maintain test stations in Arizona; Minnesota,
program. This diamond-shaped sign on CRA member company and smaller private forest holdings indicates that the owner is pledged to a program of sound forest management for a continuing production of forest products. It's an assurance to
Texas, Missouri, Illinois, New York and Florida under a variety of climatic conditions. Finish systems which fail under any of these climatic conditioni are dropped from the supplement.
the public that he is not a "cut-out-and-get-out" operator. Contrary to some of the articles which you may have seen in the press, this is not a "gimmick" to dodge taxes and the wrath of the "lock-it-up" conservationists. It is evidence that the taxpaying owner has pledged hirnself to : ( 1) maintain his land in a condition to produce forest crops under good forest practices; (2) provide reasonable protection from fire and other damage, inclucling grazing; (3) harvest the crop of standing timber in a lnanller which will assure future crops; and (4) furnish inforn.ration to CRA (the certifying agency for the Redwood Region) o11 progress, future plaus, irnproveurents, protection, and cutting practices.
During 1957, the tree farm program in the Redwood Region l-ras gone forlvard under Fred l-andenberger, a trained forester working under Emanuel Fritz, Consulting Forester to CRA. Seventeen nerv tree farms totalling 41,73I acres have been added to the program, bringing the totals now certified, or approved for certification, to 60 tree farms with a total acreage of 372,523. This is more than five times the acreage of state arrd national parks in the Redrvood Region.
l\,Iake the California Redwood Association's booth at the National Association of Homebuilders' convention in Chicago (January 19 to 23) a place to put your builder-customers in touch with your suppliers. It's going to be a spot that you, as redwood merchandisers, will be proud of.
Phil Lewis, of CRA's Promotion Division, has been working with Ernest Born, well-known architect of San Francisco, on an outstanding design which will display the finest uses of redwood and a presentation of where redwood is manufactured. There will be a stylized map of the Redwood Region with aerial
views of CRA member company mills-and their representatives will be on hand to anslver questions. A continuous showing of attractive color slides suggesting the many fine ways in which redwood lumber can be used, a treasure chest of ideas on suggested patterns, applications and finishes, and a booklet in'corporating some of the best from the recent issues of the popular CRA publication, "Redwood News," are some of the
features of Booth No. 572 in the Wood Products Division at the Sherman Hotel.
Remind your builder-customers of the date: January 19 to 23. Theyll be there. Will you?
Only one board in fifty can be of California redwood yet it outlasts many other softwoods.
To assist architects, builders and home planners in the use of redwood products, The California Redwood Association has published a revised and categorized index of data sheets on redwood for the specifier's files. The index lists a total of 76 data sheets, three booklets and one quarterly magazine which describes numerous phases in the production, use and treatment of redwood products.
The list of subject matter includep the Phvsiology of Trees, Tree Farms, properties and uses of California redwoods, machining and gluing, redwood grading, durability and strength, shrinkage, insulation qualities, fire resistance, and data sheets on redwood's density, weight, specific gravity and other sucLr information.
Range of subject matter on the use of redwood covers various phases of home building such as interior paneling, redwood walls of all types, siding and garage doors. Garden use of redwood is also rvell covered in literature on fences and windbreaks.
This list of literature on redwood and its uses is an index of valuable information available on request to architects, builders, designers and other specifiers.
HO'\AE BUIIDING
3A Sweef's Cotolog Inseil
3A4-l Redwood Siding:
Applicorion
Board and Batfen Walls
Shiplop Wolls
Bevel Siding Wolls
Anzoc Siding Wolls
Tongue ond Groove Wolls
Rcdwood GcrcAe Doors
Redwood lnleriors:
Specifcotions
Redwood Poneling:
Applicorion ond Finishing
2C2-l MouldingPqllerns PROPERTIES
2D2-l Durobiliry
2D2-2 Strength of Redwood
",,1,: i,riili,runber
2D2-3 Shrinkcqe of Lumber
2D24 Lumber Density, Weighr, Specific Grovity
2D2-S lumber Stiffness, l{ordness, 5hock Resistonce
2D2-6 Insulafion-Heot,Sound and Electricily
2D2-7 Fire Resistonce
FARM
3B-l Redwood Lumber on Colifornio Forms
Suitobiliry of Woods for Use in Barns, elc.
Colf Pan
Grqde A i/lilking Born
Uriliry Hog House
Rsbbit Hurches
Conle Fecd RqckSiloge Bunk
383-2 Hog Self Feeder
383.3 Sheep Feeding Equipment
385-l Poultry Feedars
385-5
Portoble Poultry House
BOOKIETS
Redwood Goes to School
Pottern Book
Stondord Specifi cctions
shelters and work centers; retaining walls, steps and walkways; patios. planters and garden furniture.
Industrial use of redwood is contained in sheets on redwood tanks and vats for acids, plating solutions, bases and salts, organic and inorganic substances and foods; redwood pipe, firewalls, air cleaning equipment and furniture cores.
There are also sheets on fastenings; interior, exterior and weathered finishes and their maintenance. Available also are booklets on school architecture and patterns and specifications. The CRA makes available files which include many of the listed publications for the use of architects, builders, landscape architects and interior designers.
A quarterly magazine, "Redwood News," published by the CRA, illustrates the latest and most interesting architectural and industrial uses of redwood.
The index for these publications and the listed items may be had by writing to the California Redrvood Association, 576 Sacramento Street, San Francisco ll, California.
Sheet No.
GARDEN REDWOOD
3C Gorden ldeos from Colifornio
3Cl-l Rcdwood Fenccs qnd Windbreoks
3C2.1 Gorden Redwood
3C3-l Gorden Shelters ond Work Centers
3C4-l Retoining Wclls, Sreps ond Roired Beds
3C5-l Pctio Poving with Redwood
3C6l Redwood Plant Supporls
3C7-l Redwood Plonter Boxes
3C8-l Redwood Gorden Furniture
INDUSIRIAI
SDln Redwod Tonks and Vorc
3Dt-2 Redwood Tqnk Moinlenqnce
3Dl-3 Redwood Tonks for the Chemicol Industry
3Dl4 Redwod Tonks for Alcoholic Bevercges
3Dl-5 Redwood Tonks for Food Processing
3Dl-5 Petroleum Industry
3Dt.7 Redwood Tqnks for the Pulp ond Poper Mill
3D1.9 Redwood Tcnks for the Tonnery
3D2-l HydrochloricAcid
3D2-2 Plofing Solutions
3D2€ Sulphuric Acid
3D24 Orgonic Acidr
3D2-5 Bqses
3D24 lnorgonic Solts
3D2-7 Inorgonic Acids
3D2-8 Miscellqneous Solutions
3D3.1 Redwood Cooling fower illoinlenonce
3D4-2 Redwood Pipe
3Dgjl Redwood Fire Wolls
3DIl.I Air Cleoning Equipment
3E4.1 Sewoge Disposol Plonts
3Fl-3 Furnilure Cores
FASTENINGS
4Al.l Noils ond Nciling
4.Al-2 Timber Fcstenings
FINISHES
483-l Exterior Finishes for Redwood
493-2 WeotheredRedwood
4B/t-l InleriorFinishes
485-l llointenonce of Redwood Finishes
PRESENTATION FILES
Architect's
Builder's
[ondscopc Architect
Interior Designers
QUARIERIY MAGAZINE
Redwood News-illustroies the lotest cnd most interesting archifeclurol cnd industriol uses of redwood.
Planed, d,ozvn for a seesazu or formed to hold concrete . . Qwortered into railroad ties . . or satued, into build,ing fram,es. In one rL,a! or another, Lutnber sup|orts tts all!
In turn, American cotnmercial banhs suf l>ort lumberan ind,wstry which has contributed, handsomely to our countrv's rabid deaelohrn,ent. Monev, credit and other financial ,nriiru supltlied b , cotnntircial banhs tkrough the years are basic tools zt,hiclt, helf lumber, as zuell as other industries, to ltroduce and distribute tltcir e rpand'ing output. As a result, Americans today cnjo5, a liaing standard that is the envy of tlte world. Chase Manhattan, a lcader in contrnercial loans, is proud to be a l>art of this bonhing s\stent. '*,hich, teams ult zuith business and indwstry in furtltering our countrlis dynatnic economic frog- 1'p55.-[n advertisement of The Chase Manhattan Bank currently in leading newspapers and magazines.
onll' gradually. That is, the outside of a rvooden beam mav be charred l>ut the inside of the beam has not losi any of its strength. In addition, n'ood does not expand out <if shape rvhen subjected to intense heat. 'l'hus tin.rber buildings continue to stand for long periocls, allorving elTective fire fighting.
Some building materials are good conductors of heat, and are subject to early structttral deformation ancl collapse u'ithout ,,r'arning. This represents an extra hazarcl for lire clepartntent personnel. Other materials n'ill fail in other rvays.
Some engineers, realizing the advantages to their clients, are now making a specialty of designing industrial buildings of modern lar.ninated heavy timber construction. Buildings are spectacttlar and beautiful as l'ell as inexoensive.
Lumbermen using their own oride to structures and sell tl.reir which will return them a profit.
Modern heavy timber coustruction needs a selling job by lumbermen. The price of lumber has gone down diastically and competitive materials have. been r-ising. The dollar and cenis cost of an industrial type building is non' strongly in favor of rvood. Heavy glued lailinated timbers, -as produced by the Ed Fountain Lumber Co. at Los Angeles, have made it practical for the lumbermen to move actively into the sale of the materials for industrial buildings.
In addition to being cheaper-modern heavy timber construction l-ras proved itself to be superior to competitive materials in nearly every item of consideration.
Almost all fires start because of combustible contents-and spread for the same reason. The structure itself is not normally a fire hazard. The roll of a building in a fire is to contain the fire itself.
There is no known method of making any material fireproof. Every building material 'rvill fail in some rvay if the heat'of the fire is intense enough..The important point therefore is not rvhether building components are combustible-but horv long they can resist this intense heat.
\\rood is a poor conductor of heat and loses strength
protluct can point with customers on a product
The next time you need a building, you u'ould a vacuum cleaner or an check thoroughly into the values and o'$'n product-lumber !
don't buy it as automobile, but virtues of your
TO ADVERTISE ITS OWN PRODUCI, the Ed Fountaitr Lumber Co. of los Angeles recenlly lqrninofed o Redwood fimber for o sign olong the front of the lumberyord. The dimen:ions ore 5x30, 60 feel long, ond the timber is buifr up'of tominslions oI 3h" Cleat ond Ayc Grode Redwood. The word "lam loc" fromed here by one of the compony's lift frucks wqs mode of glued Douglcs Fir to contrdsl in color with the Redwood, ond is ottoched with oftset bolts to give it o three-dimension effect. The Red' wood reloins its no?urol becuty with o polyester finish rhot should keep it in good condition for mony Yeors
lf your d'oor soles ore folling off becouse you do not offer o PRE-HUNG DOOR UNIT, consider doing so. PRE-HUNG DOORS ore toking over the morket! Write to us qbout mochinery'
(The-f3llowing a,rticle by Ray Hebert appeared in a recent issue of The Los Angeles TIMES, from zuhich. it is reprinted.)
-Not too long ago a family out driving on a Sunday afternoon passed seemingly endless rows of orange treei and carpetlike acres of rich fields on excursions alSng San Fernando Road, Foothill Blvd. and, farther south. the Santa Ana Freeway.
Now, trim new three and four-bedroom homes are re- placing the orange trees; the fields are criscrossed with freshly paved streets.
Unquestionably, this rush to put up new dwellings is changing the topography of the sprawling Los Anleles metropolitan area errcompassing all of Loi Angeles-and Orange .Counties. But the boo-ming constructio-n pace is
serving its purpose-to meet the deirands of a region that has experienced an unoaralleled growth since the h-eoinnino has experie a_n unparalleled growth since the beginning of World War II.
Since 1945 almost 900,000 new dwelling units have gone up throughout the metropolitan area, giviig the two-cointv region a total of almost 2,000,000 awillinls. Despite this abundance of homes, it is anticipated aiother i,000,000 units will be needed by l97O to iccommodate the influx of new residents and those already livine here.
This forecast of the metropoliian ate-a's future housing needs is contained in the Sbuthern California Researcii Council's exhaustive study of the economic events that will. shape and beset Los Angeles and Orange Counties in the years ahead.
In attempting to project these developments the council made it clear that population growth was the biggest single factor in such a projection. Its look into the future. thele- projection. the future, thele-
fore, is based on the proposition that the metropolitan area
will have a population of 8,000,000 by 1970 and will emerge, even before then, as the second largest metropolitan ai.a in the United States.
. The coulcil's -r!p-grt, which covers the 15-year period between 1955 and 1970, noted that the tremendous postwar residential building ra_te developed into one of the major sustaining forces in the metropolitan area's economy.
In 1954 alone, residential tonstruction amounte-d to nearly.l billion^dollars, provided direct employment for "mor.e than 100,000 persons and indirectly foi miny thousands more in related industries. Thai same vear work was begun_ on 105,000 new dwelling units, a 6gure that accounted for lo/o of all housing stirted in the iation.
"Per capita hou.sing starts in ihe metropolitan area are at pres_ent three times the per capita starts for the nation as a whole," the council observed.
_ i!t!9ySn the report envisioned the probable need for 1.,000,000 new units ,by, 1970, it noted, it ttre same time, the necessity for a slackening of the fever-pitched buildine pace, due, in short, to the fait that the supply of homes G lr*.[y catching up with the demand. As the report phrased it, "For the first time since world war II theri is e.uidetr.e that the curnulative construction rate is overtaking the rate at which households are being formed.,,
Since World War II the metrop6litan area has absorbed _abo,ut 80,000 new households a year. That rate rose even highep in the past five years.
"About three-fourths of this increase was attributable to a rising population, in-migration and the remainder to a decline in the number of persons per household,,, the 9o-gn-cil expl-a^ined. 'lTh. number of persons per household fell from 3.38 in i930 to 3.19 in 194b, and,, finally, to 2.93 in 1950. The decline from 3.19 to 2.93 from l94b'to 1950
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Model 483 Curs 4-Ft. Pqnels to 2" Gopccity
llodel 583 Cuts S-Fr. Ponels - 2" Copocity
Bolh hqve 2-HP llotorc
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has by itself created a need for roughly 180,000 additional dwellings."
While the formation of households will remain at a high level between now and 1970. the council said it did not expect the rate to match the peak 1951-55 period.
The report assumed, however, that 2.93 persons will continue to comprise a household, an assumption that would add 800,000 new households to the metropolitan area bv ].974.
-
In estimating the region's future housing needs, the council took into account, in addition to a stabilization of the 2.93-persons-to-household ratio, replacement needs and the vacancy rate as applied to dwelling units.
The report ttoted that while the obsolescence rate for Los Angeles,-because it is a relatively young city, is considerabli below the national average, many housing units must nevertheless be discarded to make way for mushrooming industries.
Replacement needs then, the council said, were assumed to total 500O a year through 196O, 6000 a year between 1961-65 and 7000 a year between 1966-70.
Several factors, the report said, will contribute to an increase in over-all vacancy rates by l970-changing tastes, decentralization, declines in certain residential areas and, largely, an inclination for construction to move ahead of the market. Thus, to project its figures, the council assumed that the vacancy rate will increase from the existing 2/o to roughly 4/o in lWO.
"On this basis it would appear that if present construction rates are maintained, the housing industry will shortly find itself in a very vulnerable position," the report warned. "By 1960 there could be a serious oversupply of new dwellings. Also, should present construction rates continue, vacancy rates would probably rise sharply in the near future, and rental properties, both old and new, would
decline in value. Such a decline in value rvould in itself discourage the construction of new homes."
fn foreseeing the need for 1,000,000 nerv dwellings by l97O the council observed that the "maximum sustainable construction rate of nerv housing will be no more than about 70,000 a year-and only if financing does not become a limiting factor."
While this forecast falls short of the recent 100,0o0-plus
Philadelphia area boys attending St. Michael's Camp next summer will have over their heads a new and sturdy Wxl4A shelter donated by the National Retail Lumber Dealers Association, whose 1957 Exposition closed at Philadelphia's Convention Hall on Noveml>er 7. The building, which had been constructed inside Convention Hall to house the "model" lumber and building materials merchandising center, u'as originally slated to be sold to the highest bidder at the close of tl-re shorv. Learning that it rvas to be auctioned, Tl-romas Monaghan, a carpenter who lvorked on erecting the structure, urged his church to purchase it fr>r use at St. Michael's Boys Camp. Father William FI. Conley, director of the camp, liked the suggestion and offerecl to eclual any bid submitted during the auction. It u'as then that the NRLDA Exposition Committec decidecl to donate the structure aJ a camp shelter for the youngsters. Paul V. DeVille, general ihairman for the 1957 Building Products Exposition, which is the lumber dealer association's annual trade shorv, expressed the gratification of his committee and the entire association that the structure lvonld serr.e such a u'orthy cause.
figure, the council cautioned that the outlook should not be considered oessimistic.
"An annnal ionstruction rate of 60,000 to 70,000 a year n'ould l>e as great as during the period 1946-50 and would be half again as great as the best prewar year," the report -"aicl. "Further, because of the great need for an increasing volume of industrial, commercial and public construction, it is unlikely that the construction industry as a 'rn'hole 'n,ill suffer gieatly from a declining need for nerv housing."
Ilven so, it still means that tnore orange trees must be cut dorvn, the fields plorved under. The repclrt vie'rvecl this prospect l'ith considered understanding:
"For manv reasons life in the future rvill be different from rvhat u'e hai'e knou'n in the past. Orange groves are being uprooted, to be replaced by housing and by industrial and commercial structitres. Many long-term residents of tl-re area deplore tl-rese changes. At the same time, they recognize that no one. even if he u'ished, could reverse the course of economicevents..."
Seventy-five members and guests of Los Angeles HooHoo-Ette Club No. 1 enjoyed the Christmas party program at their December meeting in Rodger Young auditorium, I)ecember 9. The holidav sDirit u.as embodied in the beautif ul decorations, Chris[mas tree and gifts for everyone, including table favors of perfume through the courtesy of S & S Lun.rber Company. Program Chairman Mildred Evans had supplied a delightful Christmas story, "Little Miss Mix-It," read by Rinda Hazen, Tarzana I-umber Co., and musical nun-rbers by the Feenstra Bros. Quartet.
Anne Murray directed the money-raising for the clttb's charities, and included in the several gifts generously clispensed was a large donation to the City of Hope in memory of the late n.rember, Pluma Mcl-eod. The City of Hope project is under the directior-r of Nlabel Staser.
President Ida Cunner closed the meeting, after the fine dinner of Roast Idaho Turkey and the gift exchange, rvith an expression of appreciation for the cooperation oI the members in making the evening outstanding. Special mention l'as gi'r'en Barbara Speth for collecting tree decorations from all the Hoo-Hoo-Ettes, resulting in a large box of these n-hich she took to Tuvenile Hall for its Christn.ras trees.
George A. Garrett of Nerv Haven, Conn., u.as elected president December 2 of the Society of American Foresters ior the t\\.o-year term 1958-1959. Fle succeeds DeWitt Nelson of Szrcramento, Calif., r,vho r,vas not a candidate for reelection. l)r. Garrett is dean of the Yale Unir.ersity School of Fclrestry, the oldest professional school clf forestry in ,\merica, established in 1900.
"When You Order From Us-Moke Room lor the Sfock"
(The f ollozuing letter by Gilbert E. Morris, superintend.mt of the Department. of Building and Safety, City of Los Angeles, appeared in The LOS ANGELES TIMES 6f Noztember 18 i,n the "Letters to the Editor" columns. It-is reprinted by permissi,on. )
When Los Angeles voters ended the city's l3-storv height-limit regulitions by charter amendmefrt this yeai, they set the gtage for an era of new unprecedented-con- struction. Architects, now unhampered by space and height limitations, have room for individual expression that may well revolutionize local building construction.
All of the new promontories, howevei, will not be cloud-piercing towers. Advances in the science of engi- neering have given the architects new materials and methods of construction as well.
We will soon see buildings with huge arches and domes, others with gracefully suspended roofs, and some with strange-shaped concrete shglls.
In the language of this new engineering technology, we will hear of catenaries, hyperbolic paraboloids, t[in shells, reinforced plastics, prestressed concrete, lift slab, and tilt-up panel construction-each one representing a departure from years of tradition.
This revolutionary new construction must, however, never compromise with safety nor endanger the lives oi our citizens.
Few people realize that the use of new designs and building materials goes hand in hand with a vast research plogram conducted by the Los Angeles Department of Building and Safety.
Many functions of the department that contribute to the safety, the health, and the welfare of the public do not come to the attention of those who are served.
In general the public is only slightly aware that every new building in Los Angeles is required to conform to good and reasonable standards of structural stability- that fire safety, sanitation, earthquake and wind fories, and many other necessary requirements of good constrirction are regulated.
Few appreciate that no residential building is allowed to encroach upon a neighbor's vested right in sunlight, air, and ventilation, and that a property owner is nof allowed to move earth or divert drainage water in a manner that would threaten his neighbor.
, These and many other well-tested regulations have been brought about through the foresight of the Los Angeles Building Department. Through a realistic program of research, the Los Angeles Building Code guides safe technological advance. No good material or system which can be proven strong and sufficiently fireproof is rejected.
Conversely, no product is allowed quick acceptance without research. Systems designed by the novice must be tested in the laboratory rather than in public places. To the Building Department and to the public alike, one of the most satisfying components of progress is safety.
G. E. MORRIS, Superintendent of Building, Los AngelesChigago will take over as "homebuilding capital of the ryorldl' January 19, when industry leaders gather there for the 14th annual convention and exposition bf the National
Association of Home industries will join nation at the five day
Builders. Representatives of allied home builders from throughout the meeting, which is expected to be the
largest housing show ever held. Total attendance of about 30,000 has been predicted.
A total of 781 exhibit spaces will be used in three convention centers-the Conrad Hilton and Sherman hotels and the Chicago Coliseum-to house the gigantic display of building and home products. More than 75 product classifications will be included in the record-breaking exposition.
The convention program is being streamlined and the number of meetings has been reduced to cut down the number of conflicting sessions. E,mphasis will be on subjects of utmost topical importance, with merchandising and financing sessions expected to draw capacity audiences.
An all-day, "one-day short course in merchandising" will kick-off a series of meetings on marketing and ietting. "Cost Saving Ideas" will be presented ba ten industry leaders, each-of whom will present a tested-idea for savin! $100 per house. "Money and Government" will bring to--
gether representatives of business, industry and government rvith NAHB officials.
Scores of other dramatized presentations, workshop sessions, panel discussions and addresses will cover dozens of other important topics including "design," "ccimmunity facilities," "income taxes," and "land use," and the annual "how-to-do-it circus" will cover construction techniques and application methods.
Manufacturers of building products, preparing for a highly competitive market in 1958, will stress application techniques and other "how-to-use" in,formation to help builders cut time and labor costs in next year's homes. More than 50 of the exhibitors will be demonstrating their wares for the first time at an NAHB show.
Orange.-Authorized was an 18-lot tract south of Vista between Cambridge and Shaffer.
Suite 205 c 42ONorth Cqmden Drive o Beverly Hills, Colifornio
WHOTESALE ONLY
BRodshow 2-4377
Since 1929
Dorothy Woodhead (Mrs. Hal) Brown, rvife of the head of the Woodheacl I-un.rber Co., Los Angeles, and president of the Southern California Retail Lumber Assn., had a "one-man" shon of l-rer paintings at the llsther Robles
Wholesole Lumber
Roil/T ruck- &-T r oiler Shipmenfs
OID.GROWTH, BAND.SAWN REDWOOD from Boiock Lumber Co., llonchesler
OTD.GROWTH DOUGTAS FIR From Spocek Lumber Co., Monchesler
PRECISION-IRI'II'IIED STUDS
Douglos Fir o White Fir o Redwood
REDWOOD POSTS ond FENCING
Fred HOTMES / Cqrl FORCE
P. O. Box 987
Fort Brogg, Calif.
TWX: Fort Brogg 49 Phone: YOrktown 4-37OO
Southern Colifornia Oftice:
Russ SHARP
| | | 94 Locust Ave., Bloomington
PHONES: (Los Angeles) ZEnirh 4925 (Colron) TRinity 7-O33O
CRestview 5-3805
At a recer.rt meeting of San Francisco Hoo-Hoo Club 9 directors, l>oth R. Stanley Dollar and George Mc- Leod rvere nnanimously elected lifetime members. NIr. Dollar rvas initiated into Hoo-Hoo in San Francisco during 1905 but Mr. Mcleod bests him by a couple of years, having joined the lumbermen's fraternitv at a Portland concat sometime during 1903.
Gallery iast month. Sl-re is an ass<lciate professor of art at UCLA.
Hats off to Frank Crawford, head of Crawford Lumber Co., and Bud Crofoot of Crofoot Lumber Co., for their swell "Big Brother" gesture, Dec. 14, rvhen they chartered a bus and hosted the football teams from Ukiah and Covelo High Schools to a fine outing at the 49ers-Greenbay game at S. F.'s Kezar Stadium, polished off with dinner at Sabella's in Marin county enroute home to Ukiah.
R. H. Schwarzkopf and his wife celebrated their 6oth rvedding anniversary, Dec. 14, in Arcadia, Calif., of which he is one of the chief builders. He came to southern California in 1907, bought Arcadia acreag'e from Mrs. Anita Baldrvin for subdivision and headed most of the civic organizations there at one time or another before his retirement eight years ago.
Northern Californians attending the Sash & Door Jobbers convention at New Orleans, Dec. 2-5, included Clyde Baysinger, Winton Lumber Sales Co.; Harold Ford and Barney Forsell, Tarter, Webster & Johnson; Jack Hill, Dant & Warnock; Enoch Israelson, Dorris Lumber & Moulding; H. R. Neel, McKuen Moulding Co.; Dave Ostin, Ostin Moulding Co., and J. Ff. Lausmann, Lausmann Lumber & Moulding Co.
Andy Jones, salesmanager of the Herl> Meier Lumber Co., Arcadia, and his farnily made a holiday visit to the Bay area, spending time 'rvith his brother and friends in Atherton.
Simpson Redrvood's Dave Davis returned to his San Francisco offices Dec. 16 after a Z-u'eek ltusiness iaunt in the east . . . John Driscoll, also of tl-re S. F. officei of SR, has returned from an extensive business trip in the mid\\'est.
Don Bufkin, southern California manag'er for Hobbs Wall I-umbeg Co.. and Jerry Essley of D. C. Ilssley & Son,
Douglos
TEIETYPE S.F. 940
Victor Wolf o Kuri Grumyqld
. Douglos Fir ond Redwood Kiln Dried Cleqrs
. Douglqs Fir Commons
Cleors & Exposed Beoms
. Ponderoso Pine - Plywoods
. Simpson Products - Sheetrock
,,SATISFIED CUSTOA'IERS
OUR GREATEST ASSET"
MODERN DRY KILN
Gcrgo Hcndling ond Whorfing
made the annnal trip to \\rillits Dec. l2 for the big Christmas party u'eekend hostecl by \\rillits ltedn'ood Products Co. n,hicir is knou'n iIS one of the finest social allairs of the holiday season.
Ted Bennett, presiclent of Bennett Veneers, Inc., San lirancisco, spent a Decenr'ber n'eek on Portland business for the company and Bennett \/eneer Factors, Inc., I'ortland, u'l'rich he also heads.
John Osgood of Itobert S. ()sgood Co., I-os Angeles, took his u'ife ancl fan-rilv "back home in Indiana" to spend the holidavs rvith her ianrilv and the bovs called the rail trip their i,rtt.t"ndi"g ('hrisimas event.
Don and Charlie White, president and veep of \Vhite Rrotl-rers, Oakland, hosted a Christmas Er.e party for the u'hole gang (approximatelv 40).
George Myers, southern California sales representative for Kaibab Lumber Co., attended a 3-day sales meeting of the Arizona concern last month in Phoenix.
Henri lJarbe, of Hallinan Mackin Lumber Company's San Francisco office, announces the addition of Paul Il. Lahmon to the company's Northern California sales staff. Lahmon's territory u,ill primarily consist of the Greater Bay area. A native of Iou'a, Lahmon began his lumber career rvitl-r Union Lumber Con'rpany at Fort Bragg eight )re.rrs ago. After four years t'ith Union, he le{t to become a partner in Trvain Ifarte l-uml>er Company, u'ith varcls at Oakclale and Tn'ain Harte. California.
Paul Sause, vice-president of Sause Rrothers Ocean Torving Company, I-ong Beach, spent Thanksgivir-rg n'eekend irr Portland rvith his family.
Doug Parsons of San Luis Nfill & I-umber Co. took a conple November lveeks for hunting in \\ryoming.
A committee was escorting a prospective candidate through a church which had advertised for a preacher.
"I understand this ch'urch is strictly non-sectarian," said the visitor.
"Oh, yes," he was told. "We whitewashed it from the foundation to the steeple, and there isn't an insect in it."
"Doctor," inquired the anxious patient, "will the anesthetic make rne sick?"
"No, I think not."
"Well, how long will it be before I know anything?"
"My dear sir, aren't you expecting almost too much?"
The law doth punish man or woman, That steals a goose from off the Common But lets the great villain loose, Who steals the Comrnon from the goose.
The boy on the bus kept sniffling, and wiping his nose on his sleeve. The lady sitting next to him said:
"Boy, have you no handkerchief?"
He looked her over thoughtfully and said:
"Yessum, but I don't lend it to strangers."
It was only a short time ago that I scoffed at the saxophone. I never dreamed that it had such possibilities.. A social bore, finally I turned to that instrument as a last desperate resort.
My experiment was a huge success, overnight. Now I am the life of every party. ."Here comes George !" they shout gleefully when I enter the room. "He's brought it u/ith him ! Good boy, George !" These and kindred phrases greet me on every hand.
I've definitely arrived, and I owe it all to the discovery that a saxophone holds four times as much liquor as a hiP fask'
-James L. DilleyTolstoi said Men are like rivers: the water is the same in each, and alike in all; but every river is narrow here, is more rapid there; here slower, there broader; now clear, now cold; now dull, now warm.
They met on the bridge at midnight, But they never shall meet again, For one was an East-bound heifer, And one was a West-bound train.
The sports writer said to the football coach at the start of the season:
"Who will do your kicking this season?"
And the gloomy coach replied:
"The alumni, I'm afraid."
Speaking of depression threats, there is an old French allegory that points a moral worth remernbering on that subject. It concerns the "vicious circle."
A portrait painter sat at his favorite cafe, sipping his favorite wine. A wealthy builder had just given him an order to paint his portrait. His small bottle finished, he was about to order a second, when his eye fell on a headline in a copy of "tr'igaro" at the next table. The line read: "Hard Times Are Coming."
So, instead of ordering his second bottle of wine, he called for his check. "Is there anything wrong with the wine?" asked the landlord. "The wine is good but I did not order the second bottle because hard timeq are coming, and I must economizer" said the artist. "Hard timesr" said the landlord, "then my wife must not order the silk dress she planned." "Ffard times" repeated the dressmaker when the order was cancelled "then this is no time to expand; I must not make the improvement I had planned to this place." "ffard times" said the builder when the dressmaker cancelled the building plans, "then I cannot have my portrait 1ninted." So he wrote the artist and cancelled the order. After receiving the letter the portrait painter went again !o his favorite cafe, and ordered a small bottle of wine, to soothe himself. On a near-by chair lay the same copy of "Figaro." He again read the headlines, but this time he also read the date. THE PAPER WAS TEN YEARS OLD. But the harm was done.
"Pop, why do you always sign my report card with an 'x'7"
"Because I don't want your teacher to think anyone who could read and write would have a son as dumb as you."
Speciolizing in 3/e" T&G V Jointend motched SOUTHERN HARDWOOD WALL PANETING
Fred Neu'man has been namecl manager of the Traynor & Silver Lumber Companv at Palo Alto, Calif., succeeding Lloyd Milne, rvho has become associerted u,ith the Minton Lumber Co. at N{ountair-r Vies-. Calif.
I remember well the night of August g, l9ZZ, when the Bay District Hoo-Hoo held a big concat at the Commercial Club in San Francisco, as I was among the Kittens inducted into the realm of Hoo-Hoo land.
More than two hundred sat down to a tempting dinner and there was a bevy of professional night club artists who furnished the entertainment. Bart Macomber sang a few songs and the boys didn't get enough of his rare musical numbers.
The speaking program was short, the speakers being R. F. (Dick) Hammatt, secretary of the California Redwood Association; Newton B. Drury, secretary of the Save The Redwoods League; Jack Dionne, publisher of The California Lumber Merchant, and Julius Seidel, of St. Louis, past Snark of the lJniverse, and the guest of honor.
Ariong the other Hoo-Hoo notables present were Frank Trower and R. A. Hiscox, past Snarks of the lJniverse, and C. D. LeMaster, Arcanoper on the Supreme Nine.
Then came the Concat. The Kittens were Stephen Westover, Sunset Lumber Co., Oakland; William J. Pope, Sunset Lumber Co., Oakland; O. F. Folsom, Eagle Lumber Co., San Francisco; Thomas W. Almquist, California & Oregon Lumber Co., San Francisco; Charles F. Ricker, Sunset Lumber Co., Oakland; Henry L. Willis, Central Lumber Co., Gilroy; Charles R. Wilson, Chas. R. McCormick Lumber Co., San Francisco; Robert E. Caldwell, Little River Redwood Co., San Francisco; Floyd W. Elliott, Chas. R. McCormick Lumber Co., San Francisco; Charles N. Wood, Strable Hardwood Co., Oakland; Parker Steward, with Frederic S. Palmer, San Francisco, and Ed Martin, The California Lumber Merchant, San Francisco.
Homer Maris, Vicegerent Snark of the San Francisco
Bay District, was in charge of the initiation ceremonies. The other members of the Nine were A. E. Shallish, Bart Macomber, J. Walter Kelly, \V. A. Glenn, Henry Faull, Carroll Faucette, Robert Gardiner, and J. E. Peggs.
Cats and Kittens frolicked at the fourth annual Christnus party of San Francisco Hoo-Hoo-Ette Club 3, held at the Bellevue hotel, December 10. At present the club has 32 men-rbers, all employed by lumber concerns in the Bay area. Mrs. Maurice S. tselber of Hobbs Wall Lumber Co., club presiclent, announced that the "lumberjills" are currently seeking new members and expressed the hope that women of the forest
Our own large timber resources and thoroughly modern Plants enable you to get tbe lumber loa u)ant uben toa uant it,
SUGAR PINE . PONDEROSA PINE
DOUGLAS FIR . I7'HITE FIR and INCENSE CEDAR PRODUCTS.
Moulding Glued Panels Millwork available in mixed cars.
Mills at Anderson, Red Bluff' Castella' Wildwood, and Mt' Shasta, California
industries and their er.r.rployers would investigate the merits of Hoo-Hoo-Ette n-rembership.
The club has adopted as its altruistic project the Recreation Center for the Handicapped at Fleischacker pool. Mrs. Arnold M. Mentzer of James L. Hall Co., 1st Vice--President in charge of philanthropy, learned that a new wheel chair rvas badly needed so, at the short business meeting, it was voted to contribute one to the Center. The Hoo-Hoo-Ettes also added to the holiday happiness of the members of the Center this year when they filled out 80 "Christmas Trees," rnade of cardboard, with goodies. The trees were beautifully decorated by the members. Julia McArthur of Dant & Warnock, Menlo Park, won a beautiful pepper mill, donated by Lucy Lipe of The Pacific Lumber Co., San Francisco.
Florence Barnes, 3rd Vice President and Entertainment chairman, provided a delightful program, including games and group singing of Christmas carols.
An antidote for nail pops caused by mechanics' failure to hold CypsuT wallboaid snugly against framing members dyli"* nailing is.seen in the Gyp-sum Association;s approval of the double-nailing techniqui.
Experience has Jhown that even when all other safeguards are observed . .-namely, use of sufficiently dry lum_ ber, proper nailing and framing, and correct rvallboard sizes .,..loose holding.of board still can produce ,,popping.', Where such failures persist, double nailing^is^deeried an effective remedy.
However, no departure from the existing ,,single-nailing" method, which calls for y, to 7" o.c. spacin! for jeilings afrd h h
DOUBII TAIUf,G oYPSUT WA11BOARD6'.' to g' o.c. for sidewalls, is recommended obtaining satisfactory results.
h-r the double-nailing system, nails are driven first into the field of the board "at -12', intervals. They are then fol- lor"'ed by a- second series of nails spaced trio inches from those already in olace.
As each "ieconh nail".is. d.riven home, the mechanic gives an insurance blow to adjoining first naii. This takes ,p-"r.y slack that u'as developed by sEcondary nailing. Care silouli be taken only to "dimple" 6oard surfice iot break face paper by "-over-driving."
spacrng tor narls at perimeter of board should be 6,, to g,t o.c. for sidervalls, and 5,, to 7t, o.c. for ceilings.
, Although failure.to h_old board tightly against framing nas l)een recognrzed as the major factor for all nail popping-, for crer,vs already
We're independeni! And iust like Gorbo we like to be olone. We're peoked obout ony monufoclurer who tries to force us to push his porticulor brond. Why should the cuslomer be the goot? Being independent ollows us to give eoch of our customers q freedom of choice in buy- ing to suit his individuol needs. Our independence is our cusfomers' ossuronce of guolity. Noturolly, ofter 38 yeors of deoling with the yords ond fobricotors of Southern Colifornio, we've developed top suppliers, good mill sources ond o lot of friends ond we're nol forgefting obout them. But we've olso developed speciolized experience which tells us which moleriol is best for o porticulor lob. Thot's on osset you con count on your cost sheets.
other causes are : framing lumber containing excessive moisture, improper nails, improper framing and wedging into place gypsum board panels too large for intended sDace.
- Shrinkage of moist lumber, tests show, has the effect of pulling the nailing surface of the framing member away from the nail head so that the gypsum board is no longer held securely. This permits the board to slide on the shank of the nail, thus exposing the nail head.
It is recommended the moisture content of lumber, at the time wallboard is applied, should not exceed l9o/o, but preferably approximate that expected in the building after it is occupied.
After four years of intensive laboratory research and two years of on-job testing, the Gypsum Association developed the GWB-54 annular-ringed bright finish nail for wallboard attachment. It complies with the requirements of ASTM standard specification designation C380-56T, Annular
Ringed Nails for Gypsum Wallboard. The shorter shank of this specially designed nail permits less wood to work on it, and consequently the less chance for nail movement. The wood fibers embed themselves in the rings of the nail, increasing resistance to "creep," Also, the annular rings give the nail greater holding power.
As further precaution against nail popping, straight and uniformly dimensioned lumber should be used, making sure that nailing surfaces are flush to receive the gypsum board.
The Gypsum Association also advises against wedging into place oversize gypsum board panels. This introduces unnecessary stresses that often create a bow in the surface of the board or causes something else to "give" . . . usually the nail headd.
In both "double" and "single" nailing methods, it is best to start nailing in the center of the board and work outward to the edges.
Roddiscraft, Inc., has moved into brand-new ouarters at West Grand Avenue and Magnolia Street in Oakland, just three blocks from the nevgly completed East Shore Freeway ()verpass. The nerv 20,000-sq. ff. u'arehouse offers nearl'v double tl-re storage space anailable at Roddiscraft's olcl San Leandro rvarehouse,-according to Manager Harvey Ou,en, a I2-year veteran rvith RoddGcraf t, n.hd said the -nerv tilt sJab buildi-ng rvith spur facilities was designed expressly for Roddiscraft ancl incorporates snch featur& as pass-through traffic for pickups, and a large nen, sample-and displiy room.
With the additional storage space no\\. availal>le, inventories are cnrrently being increasi:d to include full lines of such items as Roddis prefinisl-red harclu'oocl paneling, Roddis flusl.r doors, G. E,. Textolite, the revolutionary neiv Roddis Timblend shavings board, hardlr.ood 1;1yu'oodj harclwood mouldings and allied prodrrcts, accordiirg tc, N'fanager Owen.
The nen' Oakland l'arehouse, l'hich seryes the trade tl-rroughout the Greater Bav :rrea and the Sacramento ancl
Grode sfomped Merch., Sop Com., Con,. Heort, Aye grode Rondom or specified to 24, Froclionol s1265ltlixed shipments Fir & Redwood All Sfock Permotox Treoted Speciofizing in overnight truck shipments of 2x4 S4S Send inq,uiries for prompt reply to:
Guofolo, Colifornio Phone - TUxedo 4-3466
lnquiries Invited
PASS-THROUGH TRAFFIC for cus. toner pickups is ona feoture of lhe new Roddiscrofr Ooklcnd worehouse. Al lafr is th6 Enlronce view ond, ot right, the Exit view
San Joaquin Valleys, employs a total of 10 mer-r ancl rvomen, of rvhich tl-rree are outside salesmen. In addition to this facility, Roddiscraft operates another Nortl-rern California brancl-r rvarehouse in San Francisco captained bv Dave Bishoo.
Funeral services were conducted in Santa Barbara. December 5, for Arthur J. McAdams, 72, civic and fraternal leader there since 1916 u'ho was eng'aged in the lumber and building materials business . . Cnniitian Science services rvere conducted December 2l in San Pedro for Rov Envoldsen, 69, lumber salesman for the E,. K. Wood Ltimber Co. ar-rd member of a pioneer San Pedro family, u'ho died December 19 . . Edwin F. Kaneen, 88, a saiesman J2 vears for the Sheru'in-Williams Paint Co., died December i3 in I-os Angeles . . . Albert L. DeMontcourt, 77, retired official of the E. I-. Rruce Co., died December 15 at l-ris home in Xfemphis, Tenn. llefore his retirement in 1955 he had spent his entire career in tl-re lumber industry, serving tvith several southeastern firrns. ltising to nraniger of lumber pro- curement after joininS E. L. lJmce Co.-in 1920, it is istirnated his total purchases of hard.n'ood in his lifetime would total_many billions of feet and make him the largest hardl'ood lumber buyer in the rvorlcl. He had been on'the Grad- ing Rules committee of the NHLA for many years Terrell Thompson McCarty, o\\iner of the McCarty Co. adverlising agency u'hiclr services many indtrstry accounts, clied l)ecember 9 at his I'alm Springs-home at the age of (;2. Anrong his firm's present accounts is The lracific tumber Company, San Francisco. He started his fabulous adr-ertising career as an office boy in an early L. A. agency and six months later u'as made copy chief. In 1919,-aged 23,he founded the firm.u'hich grerv into the national agei.y specializing in industrial accounts. He rvas knor,r,n a.i on-e of the last of tl-re all-around advertising men u'ho know every specialty in the complex business'... Mrs. Irma S. Simpson, 76, rvidot of Charles S. Simpson, Los Angeles Itrrrrberman u'ho died in 1933. died December 12.
Sbippers of " Feather Pine and " silaer Featber" l[/hite Fir Soft "
ANGETES
Pere Speek Doryl Bond
Bill Broley
RYqn l -7123
745 Cortez Rood
Arcqdio, Colifornio
ARCATA
Arr MilhouPr
Vcrn Dyke 2-O387
l22l 8rh St. Arccrtq, Colifornicr
"Nevei in one year, since we started the now nation-wide Tree Farm Progr-am in 1942, have we certified as much farm acreage as in 1957," said Nils B. Hq!, president, Industrial Fores-try Association, last month. The leader of the twostate Dbuglas fir industry's forestry organizat\oq lgp-o1!l that so far" this year the-Association has certified 527,663 acres of West Coast tree farms in western Oregon and Washington.
The tiee farm acreage \^/as sweiled by action of the association of the association's board in Portland by certification of the Max D. Tucker Memorial Tree Farm oI Cascades Plvwood Corporation of.29,445 acres in Linn county, Oreson, and the Scott-Skagit Tree Farm of Scott Paper Com6any of 102,854 acres-in Skagit and Whatcom counties, \\raihington. The board also approved additions ol25,145
SAN FRANCISCO
Knute Weidmon
Bob Eldredge
DAvenporr 2-2154
535 Rqmono Slreel Polo Alto, Colifornio
acres for 13 existing tree farms in western Washington and SZ,tSt acres for Z0"existing tree farms in western Oregon' -
Today's action pushed the total area of certified tree farms i"n the region to 5,359,34O acres.. -These include 203 lie" fur*s in r,vJstern Oregon with 2,243,076 actes and263 tree farms in western W-ashington with 3,116,264' Hu'lt said the tree farm acreage now includes half the industrially-owned forest land in the region. '
H,ift said the half million treelarm acres certified this vear can grow 350 million board feet of timber annually, '*fri.ttwiliprovide a permanent economy for a community of 35,000 pebple. Hult cited the industry's tree farms as an example "i tit" long-term faith private forest owners have in America's economy.
Fullerton.-ApProved was a tract division south of Commonwealth Woods avenue.
mao for a 1.S-home subbetween Nicholas and
ENGEI.MANN SPRUCE O HEMTOCK
RED CEDAR O DOUGTAS FIR.
Direct Sftipments vio Corgo ond Roil
trom Washington . Oregon o Colilornia Mllls
Plostic & Rubber Producfs Co.
The organizatictn headed bt' Harvey Koll, pronrinent piorrecr Southern Calif,,rrria buitder, c,,mpleted'its latest building tou'ard the end of the year l'hen tl.,e ne... moclern structure at 2100 Hl'cle I'ark Bouler.zrrcl, I-os Angeles, \\.zrs
rrcc.upied_.111' the I,lastic and Iiublrer proclucts Compan1,. 'l'his addition to the -fast grou,ing Irarco firrr-r ..,l;l;1"#; .tn area nou' in usc tif over a city s<lrrare block, inclircline t*'. other sites leasecl t. parc, by tt.te Krll Inclustrial i)e- velopment Conrparry.
l'arco manrrfacttires. specialt,v nrlrlrer products for all S.uthern czrl if.r'ia inrl ustrl', i'il ucli r g uutr.r'robile, aircr:rf t and m:rny others. C. I). Stilman is r.iii-prcsicient in charye ,f Procluction for the cr'cern, ancl lt. li. Keiley, t..r,r.i..?i
I'arco has been using Koll buildings for several i.u.., irA ii al)Pears as Plastic an<l ]trrbber prirclucts C.mPanr- gro\\:sr_ so_gr()\\'s the Koll Inrlrrstrial. l)evelopn.rerrt C,impan'-v. . IIarvcy. Koll has beerr a"ctir.e in the lumber aiJ builclirre. indrrstry irr Southerrr Calif,rnia for almrst a half-centurvl He is the head of I{. \\'. K.ll lTill & I-u'rber C,,"rrru',oj,ir.,',i the K :rr-rd P, I'vestment (.., I'c.. ir.r a<lrlitit>r.r t,.,'the-X,,fi
For q Few Cents More, You Cqn Hqve o Regol Door!
WE ARE SPECIAIISTS lN THE TIANUFACTURE of "SPECIALS"
All Populor SPecies - All Sizes
when You select THE Att-NEW 'RESPEC' You qre Sure of Fully Approved Speciftcotion . . ond . Architeclurql Doors {or Institutionol qnd Commerciql.
The New High Grode "VENTAIRE" Flush Door ls Now Avoiloble in All Populor Sizes ond Species.
Monufoctured in our fully equipped plont lo meet oll construclion slondqrds, wilh complele Quolity-Controiled-Pioduction. All Doors fully guoronleed if properly instolled. Person,qlized Service-
Development Co. He is active in Los Angeles Ho.o-$go Club 2 affairs and a member of various social and civic organizations in his home town of Fullerton. He was born ant raised in the lumber, milling and building industry and is well known throughout the west in the wood and building materials field.
The U.S. Department of Agriculture.announces that an additional $375,-000 to increase the number of timber sales on the national forests of Oregon and Washington has been alloted for use during the current fiscal year' This is in addition to approximalely $l .9 million previously allocated for the same purpose.
These additiorial sales will help forest products industries by making more timber av?rilible within the allowable
cutting capacity of the national forests, and the-additi-gnal fundsivill-mat<i: it possible to advertise for sale B0O million more board feet oi timber than the Department's Forest Service has previously scheduled'
Four hundred millibn board feet will be advertised prior to Iuly 1958, and the remaining 4O0 million board feet will be idvertised between July I and September 30, 1958. Total value of this timber is estimated at $12 million.
S. \V. "Bill" Wray, formerly with Merner Lumber Comp,any, has been named to head Hubbard & Johnson Lumber ComDanv's new Port of Redwood City yard, according to Wesley L. 'iBud" Hubbard of Mountain View. Prior to his association with Merner, Wray had several years' sales experience with Pacific Forest Products, Inc. of Oakland.
; ' -^Those expecting a nationwide decline in net profits in , 1958 were over twice as numerous as those looking forward l:r tO an rnCrease.
Sales Expectations High-Some 9I/o of all those inter-
viewed thought that their sales next year would eoual or
I exceed those of -1957. -Retailers- and durable goods -*arru-
: facturers were a little less hopeful on this than"wholesalers
1': -.'ayrd producers- of _nondurablei, and a larger proportion of
them expected sales to be their greatestlro6te- in 1958.
Executives were considerably les,s optimistic in viewing
'fgs8 sales prospects on a nationwide bisis. Those who fori-
saw higher dollar sales included. 45% of the rctailers. 4l%o
"of nondurables manufacturers, and, 36Vo of the manufac-
The volume of outstanding installment loans for repair- and maintenance increised by only $4m,000,000 iq ^t!p^t^a^st^^!ve years, whereas t6ere wai a gain of $q,^3ry,000,000 in -auto loans and an increase of $a800,- 000,m0 in loans for other conSumer soods. The monthly_payment method of paying for hdine modernization jobs releived great_ empliasii last year in the promo- tion of Op.eratibn Home Improvemint, and yetihe increase in installment loans 1or repair-mod--ernization was only $15?,q,00,q0 for the year. Percentagewise the gain was 9.3/o but the dollar gain is hardly iirpressive.
The total amount of outstindins instailmeirt credit has more than doubled since 1951,-having reached the impressive total of $31,600,000,000 bv th-e end of last year. Charge accounts, on the othei hand. increased only-about sp/o in the same period as more and more retailers, and customers, turn to installment loans.
turers of durable goods.
It should, of course, be kept in mind that the sentiments reflected in this survey may- have changed since the interviews took place. As with any survey oT expectations, subsequent events can easily modify the thinking and planning of the respondents.
Price Rises Anticipated-Many of the businessmen, es- pecially the retailers, expected higher prices to accounl for much of the rise in dollar sales. For every retailer who an_ ticipated price reductions in his own com-pany, eleven foresaw- increases. LJnchanged price levels iareie most often predicted by manufacturers of nondurable soods. While 49/o of. those interviewed foresaw hikes in their own sellino prices, 55/o anticipated general price increases in the coun-- try as a whole.
Little Change in fnventories-Half of the executives par. ticipating in the survey believed that there would be no change in the level of their inventories next year, and, Zg/o
anticipated increases. Those expecting bigger inventories were most numerous among nondurable manufacturing concerns. Retailers anticipating inventory reductions somewhat outnumbered those looking forward to increases. Almost the same percentage of concerns anticipated decreases as increases in the level of 1958 inventories for the nation as a whole.
Steady Employment Foreseen-Nearly three-quarters of all the concerns particularly among the wholesalers and retailers-expect to have the same siie workforce in 1958 as in 1957. Increases were expected most often among durables and nondurables manufacturers. Six percent of all the executives thought their labor turnover would be their most significant problem in 1958. In looking at the nation as a whole, 7/o more expected decreases in employment than IOresaw lncreases.
About 8% of those interviewed expected collections to be their principal problem in 1958, and 2/o anticipated prob-
lems in financing their operations. Roughly one-tenth foresaw no special problems for next year.
Dates for the 6th annual Los Angeles Do-It-Yourself Show, the nation's largest, have been moved up to March 20-30, according to Producer Ted Bentley. It will again be held at Pan Pacific Auditorium. "Home Improvement sales during the four spring months almost equal total business for the rest of the year," Bentley pointed out. "We have tailored our show to coincide with the opening of this season and to meet the needs of any manufacturer interested in a big-kick-off promotion." Retailers will be provided with special promotional kits enabling them to capitalize on the manufacturer's exhibit and tie in with show,publicity. Further information can be obtained from show offices at 666 North Robertson, Los Angeles. -_Wholesale
o Dougfqs Fir in sizes 24" x24"
o Pfoner copocity for surfocing lo 24" x 24'
Remnsnt focilities for resowing lo 34" x34' we can',i find it .we'll m:ake il
Douglos Fir Ponderoso Pine Associoted Woods
Lumber & Lumber Products
SAN FRANCISCO 24
1485 Boyshore Blvd. JUniper 4-6252
PORTLAND, ORE. lOOS S.W. 6th Ave. cApirol 6-2501
The \\-est ('oast I-umberrnen's -\ssociation's r:urrent n:rti,rnxl ^4r'".tising l)r()granl recentlt' receir.erl thc heartr- cnrlorsctttcrrl ,,i thc \illi(,n;ll .\s:,,citrti,,rr ot' Ilonte llrril-,1..rs. most porverirrl lrr-ril<1irrg gr()111) in the l_inite<l Statcs. Oc, cztsion for thc signific;rnt conrrncnrlation tr':Ls thc NlLtion:rl
LOS ANGETES 23 4186 E. Bqndini Blvd. ANgelus 3-4161
\\-her-r cust()mers asl< qrrestions regltrcling r.arious u'oocls, clo ]-ou have ;r relrcly sonrce o[ irrfornrzrtion tc.r help vorr srrpplv accurate iirls\\rcrs? Indexed lumber books and magazines help many a dealer shine as an information source. They help build good will and business, too. ,\ r-:rlrralrle :L<l<lition to tlie lrrnrlrcr riffice lilrr;Lrv is :r f r-cc chart entitlcrl "C.omp:rrlLtir.c Ilatings" rvhich lras jrrst lrcen issuecl lry Sinrlrson Ilctln'ood Co. 'fhe clrurt lists iLll nuijor conrmerrcial u'oocls ancl r:ttcs tht'l-n :rccor<ling to tl'rc tcll m()st in-rportzLnt l)r()l)ertics, inclrr<1ing <1ur:Llrilitl-, strer.rgth, and shrink;Lge. "('on'r1rar:rtive l{:rtirrgs" is printed on .\f" by 22" curclstocli and s'ill st:Lncl up to mgged hanclling. It is a conrlianior-r chart to "( iracles and Their Uses," "Stanclarcl Na.ilirrg I)ractices," and "Stanclard ltecluoocl l)atterns," :rlso ar-ail:rble free to the tracle from Simpscin. For your free chart write: Simpson Reclu-ood Con"rpanr'. -\rcata. L--alifornia, I{oom 311. Specif;u'hetl'rer vorr rvish "Comparative llatings" or al1 four c harts.
l:xccLrtive I[:rrlicting t-'onference, held in Sar-r Francisco in corrjunctiorr ri'ith thc I,-al1 meetir.rg cif the N,\l-IB board of <lircctors. I n attencllLncc \\'cre sunre 2.50 leacling building rnlLtcrilrl suppliers ancl more than 2ff) ol' the country's tolt lrrril<lcrs. calleci togcthcr to <liscttss \\ra]'s "f crrcrl('tlrcni,1(' lltt'lt,rtttt'l,trilrlirrlr ii',,ti*it' "'"""h \\'Ct,-\'s n:rtion:Ll advertisir-rg u'as singled out ltv (ieorge S. (roocl,vclLr, N-\lllS.lrre,sirlerrt, lrs a prinrc cxanrple of u.hat orrc org:rlriz:ttion coul<l <lo to iLdd irnlietns to honrebuilding - West ('oast lur.r.rlrer's l:trgest single outlet. One of the \\-CI-,\'s arlr-ertiscnrcnts u ith its thenre-"1-ivc Iletter in a [fome of Yorrr ()\\'lr"-\vas projectecl on ;r large screen. (ioodveur rrrged other ltuilding material supl>liers to adopt rr sirniliar aclr-ertising approach. Representing'\\ICLA at the Conference u'as Robert E. Mahaffay. aclvertising and pro- rrotlon manager.
Goo<lvear earlier ha<l expressed his enthusiasm for
WCLA's program in president. He wrote: a letter to R. M. Ingram,
"Please accept my sincere congratutations on a splendid advertisement by your Association, rn'hich I picked up in a magazine issued earlier this year. The ad featured the phrase, 'Live Better In A Home Of Your Own' I intend to urge our entire industry-both builders and suppliersto emphasize this theme in all their advertising and promotion. With your kind permission I am going to show them your ad, as a splendid example of how well this can be done.
"It would afford me great pleasure to have a visit with you and to learn more about the progressive ideas of your Association. As a matter of fact, I see a great opportunity for both your group and ours to work more closely together.
"Please acceot mv thanks and those of this Association for what you hane done. May f express the hope that you will continue to use this well conceived theme in your national advertising."
Forestry Dean Henry J. Vaux announced that the Tenth Annual Forest Management Field School at the University of California will be held Janua'ry 27-31, 1958, in the pine region of the Central Sierras. No tuition fee is charged. Dr. Eric Elwood of the U.C. Forest Products Laboratory will be in charge of the forest products section, the forest eionomics section will be handled by Dr. Carl Newport of the California Forest and Range Experiment Station and Dr. Dietrick Melder of the U. C. School of Forestry will be chairman of the silviculture section. For further information, write Ed Gilden, Extension Forester,25 Walter Mulford Hall, University of California, Berkeley 4, California.
Chatsrvorth.-Maps were filed lor I24 tract homes in the Chatsu'orth-Northridge area.
When a redwoocl retailer sells a piece or a carload of CRA grade-marked redwood lumber, he knows that the rnen-rbers of the California Redrvood Association will stancl behincl hinr in guaranteeing its highest cluality.
Continuing improvement of this irrsurecl qualitv is the objective of a grant in aid made to the lloard of Regents of the
AlrD $011 Green & Dry Uppers
Mouldings - loth
A housing components study group has been formed by Porcelain llnamel Institute to investigate produc- tion and marketing of residential building products. Initial stuclies will cover curtain rvall panels. window u'all units, complete roof systems, rvindow casings and parts, shutters, planter boxes. shotver rvalls and baseboards and trim.
Llniversity of California by CRA to support research by the rrniversity's Iiorest Products Laboratorv in Richmond, California. This grant was formallv accepted bv the Board of Ilegents at their Noven-rber 15 meeting.
Iilimination of some of the technical problenrs involved in the proper seasoning and fir.rishing of redwoocl are tl-re immediate objectives of tl-re research. Studies will be made by the Forest Proclucts Laboratory, under Dr. Fred E. Dickinson, director, otr the water soluble extractives rn'hich give reclwoocl its pleasing color and great drrrability.
\\'ith a better knoll'ledge of the chen.rical composition ancl ph1'sical properties of these extractives, rechnood rnills can do an even nrore effective job of seasoning and furtl.rer improven.rents can be nmtle in the natural finish svsterns for exterior reclu-oocl applications.
RAymond
Dee Essley - l foyne Wilson
Jerry Essley 3-1147
Ghuck Lember
Byron Armstrong
fn recognition of its "Dealers Only" policy of efficient and heipfui service to Northern California lumber dealers, Western Pine Supply Co. was recently presented a "Master Wholesaler Ar,vard" by Vance Publications. Western flng Suppiy 90. u'as founded and organizecl by Philip J. McCoy in 1945, rvhen he was 26. The cornpany was original- ly located at Sth and Harrison Streets in San Francisco but by 1950, that location had become inadequate so the business rvas moved to its present addrcss at 5760 Shellmound Street in E,meryville.-
About tu'o years ago, during a "Success Story" interview (CLM, 12/15/55),I{cCoy told The CALIFORNIA LUM- B]lll NIERCHANT that the rcason for the comDanv's outstancling srlcccss u'as mainly due to its policy of sfressing
Teletype: Posocol 7392
The campaign to make your customers aware of the many advantages of using Garden Redwood (an assemblage of the grades of redwood which are used in extending living to the out-of-doors) will be continued in 1958. Already on the press is a new edition of the popular "Garden Redwood Ideas from California," a 16-page booklet with many illustrations in color. Individual copies are available to your customers by writing to CRA--or you may order imprinted copies (at cost) from the California Redwood Association.
Att ABOARD the "\lllestern Pine Emeryville & Western R.R.- (rhe shortesl ond widest rollrood in the Wesr), which octuolly consisls of two old McCloud River R.R. cobooses brought down from McCloud by Phil lflcCoy qnd refurbished for entertoining. In the fronl row ote Americon Lumbermon's Dexter Johnson, WPSCO's ficCoy, Jim Henderson, Pete Heord, Vickie Sqrkision ond Jerry Griftn service and quality products along with a complete faith in the retail lumber -dealer as the logical source of materials for the building contractor.
IThe futuie of building materials distribution lies with the progressive lumber dealers," McCoy told The MERCHANT then, "and the future development of Western Pine Supply Qo. will remain geared to the needs of these dealers."
In view of the recent award, and Western Pine Supply's continued success, it rvould appear that McCoy's faith in his lumber dealer customers has been well founded.
A completely new envelope stuffer (in color), with many new ideas for fence design using Garden Redwood, is now available. Free newspaper ad mats, counter cards, and window streamers are available by writing to: Service Library, California Redwood Association, 576 Sacramento Street, San Francisco 11, California. (Ask for the new data sheet, Supplement to 5C-1, Redwood Sales Promotion Aids, listing available literaturq and costs of having your name imprinted thereon.)
H. E. "Brownie" Markstrom and L. A. Mason, well known Southern California lumbermen, have joined forces and opened wholesale of,fices at 11478 Burbank Blvd., N9'1th Hollvwood. California, as M & M Lumber Sales. A full line of ali Pacihc coast species of softwoods will be handled on a direct-shipment -basis from sawmills in Oregon and Northern California. The new distributing firm will handle shipments via rail or trirck-and-trailer,- "Brownie" said. 'fefephone number for M & M Lumber Sales is STanley 7-0435.
(Cpntinued from Page 19) members of the class through his precutting operation, which engendered considerable discussion among the group due to the uniqueness of the operation.
IJpon arrival in San Jose, the group was divided into three sections and, in turn, visited three vards. First was Cheim Lumber Company, where Leonard'Kramer explained seve_ral interesting activities of his firm and escorted the group through the store r,vhich has received so much publicity in trade journals.
Southern Lumber Company, the second of the retail firms visited, proved to be of exceptional interest-both because of its almost IW% consumer trade and the excellent merchandising and display practices employed by Hosts Ed Pohle and Marvin Nelson.
Inasmuch as the firms represented by members of the
class primarily serve both consumer and contractor trade, the groups next visited Doud Lumber Company, which oredominantly serves the contractor trade. This -tour creited considerable interest as llosts Lee Doud and Al Hansen explained maTy..of .the advantages and disadvantages in servlng a specialized trade.
The-day was.both interesting and rewarding-but, without a doubt, tiring-and the vely pleasant par-tv hosted bv Dealers Doud and Hansen for the group *as i refreshin! and pleasant interlude which was genuinily appreciated and enjoyed by members of the class.
-No.t on-ly did the party offer an opportunity for some relaxing la-ughs, but indiVidual members had an oppor- tunity to disc.r-ss among -themselves some of the p-r:ac- tices they had observed and to become bettef acquainted with each other.
After leaving San Jose, the group next visited Merner's of Palo Alto, where Host Wendell Scott conducted them through the store and yard and showed in practice many of the merchandisllg techniques which he hah explained [ur- ing his talk on Wednesday.
As the tour neared its conclusion, a final yard, progress Lgmber Company of Redwood City, was visiied and seieral mill operations, storage ideas, etC., were observed by the group and discussed by Wendell Scott.
Scott also outlined his program for consumer clinics, one of which was in progress, in a further effort to stimulate high-profit, home-consumer sales.
-It was, without exception, a very weary but very wellinforme.d group which r-eturned to the hotel that evdning- after almost 15 hours of observing profit-making idias employed by a rapidly changing induslry.
Friday, the concluding day of the course, continued at the verv rapid pace as Ken Jorgensen of the West Coast Lumbermen's Association led off wittr an interesting slide program showing Characteristics of Various Graiies of Lumber.
Depend on us for all sizes from 1" to 6,' thick, 4" and wider up to 18" in width, and 8' and longer up to 32', in dry vertical and flat grain C&Btr Douglas Fir. In dry Clear Heart Redwood, we ofier every size up to 6" thick, 4" to 24" wide and 6' to 24' long. Ask for the folder "Hardwoods are Easy to Buy" describing many other lumbers and specialties Higgins distributes throughout the West.
"A lumber for euery purpose"
Attorney Samuel Shenk of San Francisco stressed the lmpor_tance of being aware of the various provisions of the Lien Law and told-of the Brotection it offired members of the. industry. 9" occasion-it takes a great deal of courage to implement the protective sections of ttre law but, as A]t- torney Shenk reported, the law can be no more beneficial than the utilization of it by those to whom. it afiords pro- tection.
Credits and Collections, almost without exception, remain a continuing problem to many firms (not in this industry alone) and the importance- of utilizing varying collection techniques for different classes of iiade -wai highlighted in the discussion by Tom Samuels of Buildine Material Dealers Credit Association, who discussed contrac-tor credits, and George Peacock of the Merchants Association, San Jose, in his report on consumer credits.
Both of these gentlemen have had many years experi-
ence in their respective credit fields and stated repeatedly that the best 'n'ay to avoid a credit problem is throrrgl-r a denial clf creclit to marginal risks, eitl.rer contractor or consumer. Both stressed the need for a sit.rgle. resptinsible credit-granting authority, r'vhether it be a creclit nlallager' accountant, manager or o\\'ner. N'lany <-lf the prr.rblems- to u'hich the granting of credit gives rise, clrn be f urther eliminated through regttlar zrnd tinrely exchanges of iniormation betu'een firms.
Advertising and Public ltelations-certairrlv interrelated subjects, are assttming contirrrrally increased iurpor.tance to tl-re industrl' as clealers ltecrture more merchandising conscious, reportecl Lunrber N{erchar-rts Ass<-rciati<ln 1'resident Flamilton H. Knott of the Yosemite Lumber Companv. Fresno. It is his belief, he told the class, that neu-spaper adr.ertising offers three Prit.n:rrv advantages to the industry or.er other media:
l generally los'er per thorrsand coverage cost, 2. nomrally lesJtechnii;rl knouiledge needed in the preparation of the ad in vierv <i{ the mat services available, ancl 3. col-rsumer retention and readership of the message is probably greater inasmuch as it r.nay be read at tl.re reader's cclnvenience as Opposed t<-r single-spot announcements.
- Appr<rxim:fiely 60/c, of the dealers are t-oday regularll' using ne\\rspape; advertising vs. 33/r for radio and but (i/r' for TV. Aclditionalll', about 331 use direct tuzril, nrnny rvith goocl results.
MrlKnott gave tl.re class examples of ad make-u1l, including variotis rvays of designing.an ad to.achieve preferred*page-placement relative to other mate,rial appeari-ng on the-page. In addition to stressing the advantages of a sustained advertising program, he recommencled that dealers should employ various checks to determine the effectiveness of their current a<lvertising media-including tl.re use of "yellorv pages."
Mr. Knoft, ln his remarks regarding a pul>lic relations program, noted that the entire firm should be oriented louard the primary goal of good public relations, and suggested that each employee lle appraised of his role as a public relations atlbassador for the organization, u'hether Le be an oflice employee, yarcl or counter man, or truck driver, for each employee in his contact rvith current or potential ctlstomers u'i1l have a marked effect on that -most valued of public relations-"1'ord of mouth" advertising.
The concluding topic or.r the program t'as Marketing ald Salesmansl'rip anil the "n'ho-done-it" of the industry-Price -\\ras met head-on by Jack Wickert, sales promrltion director of Schmidt Lithograph Company, rvhen he stressed the importance of not mere11,' quoting a price ltttt of selling lrrcrduct cluality as u'ell as an organization u'hich anticipzrtes ihe desires of lts trade, including making the cttstonrer feel that his bttsiness is truly appreciatecl.
Price, he noted, certainly is impttrtant, l-rut it is not the onlv reason for an order. Convenience, credit, free estimates' heliful advice, procluct quality-and an orgltniz,zrl\on n'hich stands back of its merchanclise-certainlv contribttte more to a successful sale than a 1lrrtfitless clttotatirtn. I're pointed ont.
Outstanding presentations or ttnliurited planning do not of themseh,es make for a successful training cotlrse unless there is both ir.rterest and sul>stantial inquisitiveness by those 'n.ho participate in the course. Certainly each membe_r of the Management Group possessecl and exercised both these characteristics, n'hich in large measllre contributed to the successfttl and informative l'eek through a revierr' of management prirrciples ancl the introduction of merchanclising tethniclue,s-THll PROVEN KEY TO INCIIEASEI) 1'ROFITS.
The 1957 I-NIANC Nlanagement Course t'as ably planned and conducted to its successful conclusion llv Kenneth Buck of the Association staff. Additional cotlrses for early 1958 will shortly be announced by the Lumber Merchants Association.
fhrough quolified iobbers
PTYRONldeol for cobinet doors, shelving ond underloyment for plostic overloys. Mqnufoc?ured in 4x6 ond 4x8 ponels with your choice of three quoliry surfoces:
Avoiloble in ony quontity on qll mill shipmenlsby Truck-&-Troiler or Roil.
161 8 El Comino Reol DAvenport 4-2525
Soles Agents for
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oi tlrt' I)lLcillc ('o:Lst u:rs t.rrvisioncrl. llriclr t-,rrrirl tlrt,rr collt'ctivclr lr:Lrrrllt'srrclt rl:Lttcrs. -l-lri: l.lLs tlrr'llrst (.()lr(.r.l,li(,1 (,I llr(. 1,:rcill,. t'rxLst .\ss.ci:Ltirlr. -l-ri c,rsiclr.r'tltt,:Lrlr.is:rlr.iiilr r,[ [.rrrrilg srrcir :rtt :tssot'i;rtiorr. tltc 5:Lrr Iir':urt.isc,, II:rrrln.oorl ('lrrlr c;rlltrl lL rnr'<'tittg:rt I)t'l -\lorrtc lJott,l ior l:Lrrruu'r lstlr:rrrl i()tlr, l()2-1. rirrrl irrvilt,rl l5 llrnr: 1. 1,111ti1'j1,;11i in rlit. riiscrr.siorr. ()i tlrr':t. )5 llt'tns. l0 \\'('l'(. rr.prt's1trtrr1 l1 )7 rlt'lt'-;r1t,s. -l'lrt t-l'rr-1t.rrrrt'rrlr<'r': :r:trl tlto.t, il :rttelrl:rrtc(, \\('r(' :rs fo]]o,,vs: Los Angeles : 'l lrt \nr,'r'i.lLrr II:Lrrlnr,orl Lolrlr:ur,r, I,-. I-. 'l':rt.lzt.r- :rrtrl ('. li. -l'lLt.rrzcr' : ('. \\'. I]olrnltotT Lrlnlrt'r ('orrlxrrrr', ('luLr-1t.. \\'. lloltnlrrtl- :Lrrrl ('ltLrt,rrcr' (. llolrrrlroll': (':rliirirrri:t l':rnt,l ,\ \ t.r<r,r-. 11() r-('l)r('s(.rltrLtivt.: \\'. l.-. ('ooptr l-rrrrlrt.r ('r;.. \\ . I. ( ()()l)('t- :rrrrl ('. ll. ('ool rt.r': l:. I St:rrrlon & 5,rrr.
Roy Stanton and Henry Slvafford; Western Hardwood Lumber Company, E. J. Cahill and B. W. Byrne.
Oakland:
Strable Hardwood Company, George H. Brown.
Portland:
Emerson Hardwood Company, E. J. Ahern; Nicholai-Neppach Company, E. E. Hall.
San Diego:
Frost Hardwood Lumber Cotlpauy, no representative; Sullivan Hardwood Lumber Company, Jerry Sullivan, Jr.
San Francisco:
Cadu'allader-Gibson Lumber Company, R. R. Ford and K. C. Hopey; Davis Hardwood Company, no representative; Dieckmann Hardwood Company, Gus Dieckmann; Forsyth Lumber Company, S. L. Forsyth; J. E. Higgins Lumber Company, J. E. Higgins, Jr.; E. A. Howard & Co., E. A. Howard; Kirschmann Hardwood Company, Henry Kirschmann, Jr.; Homer B. Maris, Homer B. Maris; E. F. Niehaus, Otto Wallafeldt; Richards Hardwood Lumber Company, Felix Richards; White Brothers, C. H. White.
Seattle:
Ehrlich-Harrison & Co., no representative; E. A. Johnson & Son, no representative.
Vancouver:
J. Fyfe Smith & Co., Ltd., J. Fyfe Smith.
The first meeting was called at 2:30 o'clock in the afternoon of Friday, January 18, 1924, with Harry White presiding and Felix Richards as secretary; being the president and secretary, respectively, of the San Francisco Hardwood Club.
The first resolution was enthusiastically passed, declaring that a permanent association of the hardwood dealers of the Pacific Coast be formed, and steps were immediately taken to draft a plan of organization and by-laws; to draft a Code of Ethics; to place the names for permanent officers to nomination;
and to discuss various asDects of the business of the Pacific Coast. Talks were made 6y Ed Taenzer and Hank Swafford and Sam Forsyth during the rest of the day and the evening. On Saturday morning, January 19th, the Constitution was adopted.
1. To deuelop i,n our relati.ons betzueen ourselztes, our custowers and, owr sltippers, the spiri,t of the Golden Rule.
2. To esta,blish tke spoken zaord' on tlte basis of the written bond.
3. To cwltiztate true friendship, therefore confidence between Persons engaged, in the Hardwood Industry.
4. In our dealings z.uith our custovners to giae tltern 100 Percent aalwe for eaery dollar spent zaitlc us.
5. To cond,wct ourselaes and our busi,ness so that we'tnay render serztice to soci,ety.
6. To recognize the square deal as the leeynote of our business. Pacific Coast Wholesale Hardwood Distributors Association Constitution and By-Laws
Amended April 29, 1938
Article l-Name
The narne of the association shall be Pacific Coast Wholesale Hardwood Distributors Association (herein referred to as the Association. )
Article Il-PurPoses
The purposes of this Association are to adopt a Code of Ethics looking to the elimination of unfair competitive practices among its members to ascertain accurately the cost of doing business in all departments, to secure for its members protection against the careless and unreliable shipper and to insure in return fair and equitable treatment of all shippers to the end that mutual confidence may be established and maintained.
The further purposes of this Association are to reduce and relieve unemployment; to improve the standards of labor therein and to maintain a reasonable balance between supply and de-
.rnand of hardwood lumbef and plywood in the Pacific Coast
Membership in this Association shall be open to all hardwood lg4rber and hardwood panel distributors upon the recommendation of the Membership Committee.
in this Association.
A distributor, as used herein, includes gny individual firm
"fartnership or corporation, who maintains adequate and per'loanent plant or plants, carries on hand at all times a compre'&ensive and well-assorted stock of all kinds of hardwoods andlor
r,plywood necessary to properly service the requirements of his ,r=qea; rvhose purchases and sales of hardwood lumber, plywood .''Cnd timber pioducts are normally and predominantly in carload iluts, or whose sales of lumber, etc., in less than carload lots are
ecutive officer of the Association and shall maintain the central office and supervise the activities of the Secretary. He shall receive suggestions and propositions and transmit them to the Board of Directors for considerafion by their group, and shall e-xeqrte the projects decided upon by the Association through the Secretary by appointment of committees and other means-. Vice-President. The Vice-President shall act in the absence of the President.
Directors. The directors shall be the liaison officers between the membership and the central office.
_-Secretary-Treasurer. The Secretary-Treasurer shall perform all the duties of a Secretary-Treasurer under the supervision of the President. He shall be custodian of the funds of fhe Association and shall make disbursements upon the order of the President.
.ptlncrpally to the rndustrial fabricating or retail trade; who -maintains a sales organization for this purpose, assumes credit tisks and such other obligations as are incident to transportation :and distribution, and w-ho has sufficient capital to rite as a
nofhal credit risk.
Section 5. Dues. The dues shall be at a rate decided upon by the Board of Directors.
There shall be an annual meeting of the Association which will be called by the President for the purpose of subrnitting the ' annual report and the transaction of other business.
ii i! b-y these By-Laws and generally all such other powers ind , {$iq. as shall be necessary to properly administer the purposes .i ot tnls Assocratlon.
i'1,,, ,,1 Sectlon 2. Officers. There shall be a President, one Vice- ' ,President, a Secretary-Treasurer, and seven Directors. At least il:f ^-^ J:-^^r-, r- L a- r
Section L The administration of this Association shall be - under the direction of the Board of Directors. The Board of ,'Directors shall have all the powers and duties conferred upon one director to be from each city on the Pacific Coast having bne or more members in this Aisociation.
,,' : Section 3. Representation. Each concern having membership ,in this Association may have a$ many individual reoresentative-s o, ,rn thrs representatives r.i{rom their officers only as they choose, but each Concern shall il have but one vote.
Section 4. Officers' Duties. The President shall be the ex-
Notice of such meetings shall be mailed to the last recorded address of each member, at least 30 day before the time appointed for the meeting.
The By-I-aws of this Association rrlay be amended, repealed, or altered in whole or in part by a majority vote of the mernbership of_ the Association, provided ihe proposed change is submitted by mail to the last recorded address of each member at leajt 15 dlfs before the time of the meeting, which is to consider the change.
The,following selections of the nominating committee were unanimously elected: President: C. H. White of San Francisco. Vice-President: D. J. Cahill of Los Angeles.
Secretary-Treasurer-: J. E. Higgins, Ji. of San Francisco. Board of Directors: J. Fyfe Smith, Vancouver, B. C. Roger Sands, Seattle
P. J. Ahern, Portland
George H: Brown, Oakland
E. E. Taenzer & L. H. Stanton, Los Angeles
Jerry Sullivan, Jr., San Diego.
Gonmcrclol tunbr-r DrYln-g.ln
Glrculorlni Klrnr
Three main points came out of the discussion: A resolution t_o try to have an NHLA Inspector appointed for the Pacific Coast and the secretary was instructed 1o write to the National Hardwood Lumber Association; also to outline to shippers and brokers the inadvisability of selling direct to consumers; and lastly, to investigate the possibility of producing an archltects, grride.
At a final vote of the convention, the next regular meeting of the Association was scheduled to be held at Sinta Barbari. August 29 and 30/"h,1924.
Unfortunately, the minutis of the meeting at Santa Barbara
No wonder Textured Cushiontone is the most exciting new ceiling in years. It gives your customers everything they want in a ceiling economy, distinctive design plus the modern comfort of sound-conditioning. $7hat's more important, it gives you more prolit potential than any other ceiling on the market today. Dealerr report proft margins of up to 12.1( per loot at a selhng price of 28(..
WHOLESATE
y'
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6. Mi11ed to pattern knives.
7. Set rrp and balancing.
(To Be Continued in the Next Issue)
Knife Loyout, Grinding Glcrsses Conducted in los Angeles
The course inclucles:
l. Studv of the moulder and its parts.
2. Funition antl adjustmeut t,f thc 1,trrts.
3. Ooeration of the machine.
+. Knife Lavout for variotts lrclttls.
5. Knife grinding.
lj. Knife ar-rcl pattern filing systems.
9. (irincling room orgiintz,ation.
10. Safety (integrated throughout the course).
This course u'as planned and established throrrgh the office oi Apprer-rticc Education r,vith the advice of representatives of nr:uragement rtncl laltor. A1l machines u'ere donatecl by Local Union No. 22.38, I-umbcr and Sawrnill \\rorkers of I-os Angclcs, arr<1 blarrk stock :in<l u.hccls u'ere donated by management.
l3eginning an<l ir<ivancerl classes are offerecl on Tuesday and Thursday evenings from 6 :30 to 9:30 p.m. The course has a one-ycar duration. Ner,r. clztsses comlrrence on Februarv 3rd and 5th. Errtrztncc into thc class is basecl on order {,t appllcatlon.
TIARfllI PLYWOOD COftTPANY Wlo/noo/" b,outlntoo Ash Birch Douglos Fir RAymond 3-3661 Philippine Mohogcny Knotty Pine Plostic-fqced Plywood -Pcrrkwood LqminqtesOfflce qnd Wqrehouse 59lO Bondini Boulevqrd White Pine Plywoods Hqrdboqrd Los Angeles 22, Colifornicr
For fhese Nofionally odverfised products:
CELOTEX CORPORATION
Roofing - Insulqfion
HEATILATORS
a
KAISER SHADE SCREEN
COTUMBIA FRAME & TENSION SCREENS
MASONITE CORPORATION
Presdwood
wooD coNvERsloN
Bolsorn WoolNu Wood
CTOPAY FOLDING DOORS
RICHKRAFT PAPER
NICHOTS AIU'NINUM PRODUCTS
WOODTIFE-PAR
NAILS - oll types Screen & Hqrdwqre Cloth
Wire - Stucco Netiing - Poultry Neiling - Fencing - Welded Fcrbric
WHOLESALE DISTRIBUIORS
l22O PRODUCE STREEI, LOS ANGELES 21, CALIF. TRinity 5304
PROIAPT DETIVERY IN tOS AI{GEIES-ORANGE-RTVERSIDE AND SAN BERNARDINO COUNIIES
Leo Hulett, Willits Redu'ood Products Co. production manager and mayor of \\rillits, u'as named Man of the Year by the local chamber of commerce and other service clubs.
Ed Dursteler, executive of Sierra Lumber & Itlylr,ood Co., Los Angeles, made a fast trip to Idaho last month on business.
Dan C. Kreiger of tl-re plyn ood department of Dant & Russell, Inc., Portland, attended the Southern Sash & Door Jobbers Association meeting last month and, on his trip, visited D&R customers through the southwest. Krieger commentecl that business in 1958 kroks especially good for the South.
John Frederick, head of Hallmark I-umber & I'lyrvood, Van Nuys, and his u,ife Nfary completed an extended trip to northern California and Oregon last month.
Ralph Mannion, sales director of The Beton Company's lumber and plyrvood division, spent an early December rveek in Los Angeles n'ith Bus McNeil, Beton's southern California and Arizona representative.
Bill Moores, president of Hollow Tree lledu'ood Co., Ukiah, and Max Barnette, vice-president of the concern, u,ere recent southern California visitors in the land l'here Max put in many years peddling lumber to retail dealers.
Ike Zafrani. head of Harbor Lttrnber Co., San Francisco, spent a recent n eek calling on accounts in southern CaliIOrnla.
Bill Smith, Jr., headman of Smith-Robbins Lumber Co., Los Angeles, ieturns Jan. 8 from his first vacation in three years, taking in Nlexico City ancl Acapulco.
Congratulitic,ns to Shirley and Joe Shipman. o.f X{arin countyl u,ho u'elcomed their latest additirin-N{ark by name -Nov. 23, bringing the tally to trvo of a kind . . and tu'o of the other kind.
SACR-\NIITNTO HOO-HOO CLUB N{eeting, Sheru.ood Room. Sacramento, Jan. 15.
DUBS. I-TD.. TOURNANIENT-trred Ztese, host; California Club, Jan. 17.
OAKL.{ND HOO-HOO CLUfI 39 "49ers Night," Guest Speakers ancl l{or-ie-8il1 Johnson, Program director; Fishermarr's lrier, Oakland, Jan. 20.
AMI]RIC.\N INSTITUTII OF TINTBI-R CONSTRUC. TION. San \Iarcos hotel, Chancller, ,,\riz., lan.20-24.
NOlt'f I I \\' llST 1{,\itI)\\'OO D .,\ SS( )CIATI( )N ( )u:rrter- ly Xleeting, Corrgress hotel , l)ortlan<1, Jan. 25.
ITED\\'OOI) liIiC;ION CONSEITVATION I]OUNCII, Annu:tl lleeting, I.-l:tn.rineo hotel, Slrnt:r Itosa, Jan,25. SAN FIi.\NC.ISCO tlOO-llO() Cll-UIi] 9 N'lectir.rg. Leoliar<l C';ric. Sarr Iirancisco, Jan. 28.
Februory
lNTIll{^\l()L.NT.\I\ I-U\lllIllt I)1,-.,\l.l..ltS,\SSN. .\rinulLl Cortvention. Hotel Utah, Salt Lake (.it\', Feb. 6-8.
N{ OU \T.\ I N S'f .\T I,lS L UI'f ll Ia lt i) I,-Al- Irlt S'ASSN. Annual Conr-ention, Shirler'-Savov hotel, l)enr.er, Feb. 12-14. SII.-RIT.\-CASC.\I)E ]-OGC;INi; CONFI]ItENCtr. FAirgrounds. Ileclding. Calif., Feb. 13-15. I)UBS. LTD., Tournament-l-eo Cheim. Jr., host; Sar-r Jose Country Club, Feb. 14.
NATION-\L \\'OODEN IIOX ASSN. Annual N,Ieeting, San Francisco. Feb. 19-20.
OAKL-\ND HOO-HOO CLUB 39 Annrral Birthday l'artv and Dinner-Dance--Jin-r Hendricks, I)rogram chiirman; Clarenront hotel. Feb. 21.
\\'ESTtrltN lilr-TAIL I-UNIP,I,IIiNlIIN'S ASSN. Ar.rnual Convention, Ol1'mpic hotel, Seattle. Feb. 25-27.
S,\N FR.\NCISCO HOO-liOO Cll-UB 9 NIeeting. Leoparcl Caie. San Francisco, Feb. 25.
\\'ILI-,\TII.-TTE \TALLEY I-OGGING C-ONFI.-RENCE. Etrgene. Ore.. Feb. 27-March L.
IIONT^\N.\ RETAIL LUN{BERN{EN'S ASSN. Annual Conr-ention. Cir-ic Center, Helena, March 10-11.
N.TTION.{L .\SSN. OF CO\{N{ISSION 1-UN'{BEIT SALF-SlIEN. Sheridan-Cadillac hotel, Detroit, March 27 -29.
April
SOL:TIItrRN C.\I-IFORNIA ITIITAII. I,UNII]I]R ASSN. -\nntral Convention ancl Trade Shou', Ambassaclor hotel, I-os -\ngeles, April 8-11.
..\ xl EIi IC .\ N \\' O ( ) I)-I)It I,tS I,t ]t \r I,.t{ S"\SS N.. Hotel Statler, Los ,\ngeles, April 14-16.
LUXIlll.-lt XII'lltCll.\NTS r\SSN. Ol.- N()ItTHI,lliN C--\l-IF()ltNI.\ -\rrnual Conventior.r. Ahn'ahr.ree hotel. \'osenrite NationlLl I':rrk. mid-April.
\\Iillits, Calif.-"Seqrroi:r," generic nanre for California lieclu'oocl, u-as olhcially assignecl to a lteclwood l{egion Tree Farm here on October 13, rvhen a 358-acre forest llroperty owned by three local llren was de<licatecl ancl aclcled to the Tree F'arm progranr. l)e\\ritt Nelson, clirector of the Cali{ornia l)epartment of Natural liesources, Sacramento, the nrain slteaker at the evetrt. enrphasizecl that the highest skills in forest rnanager-nent rvill be neeclecl to srrpplv the increasing neecls of our expanclirrg poprrlation. He qrrotecl a recent estimate that 30,000,000 nelv honres rvill be neecled in the U.S. bv 1975. rvhen it is estimated
"Finonced By Security-First Notionql Bonk"
Compleied by rhe Horvey Koll Orgonizotion
Industriol Building lo Tenqnts' Specificotion o Speciolty
Building Sites Avoilqble in the Southweet Section of Los Angeles County for lmmediqte Developmenl
Long Term Leoses Arronged to Meet Lessee Business Requirements
,,A KOLL BUII.D'NG 'S A BETTER BUII.DING
that tl-re total population will be 215,000,000 people. Emanuel Fritz, Erneritus Professor of Forestry, Ur.riversity of California, also spoke at the dedication of forestry ancl tree farming.
Orvners of the 358-acre Secluoia Tree Farm, located near Branscornb in N{enclocino county, California, are Henry Houghton and Davicl llanrsel' of \Villits, ancl Phillip Pierson of Branscorrb.
Preser.rtatior.r of the official Tree Farm certificate and sign was nracle by R. R. Chaffee, \\rillits, chairman of the California Redr,l'ood Association Tree Farm Committee, official spousoring agency. Russell Ells, president of Willits Redwoocl Proclucts Co., and member of tl-re California State Board of Forestry, served as master of ceremonies. Fred Lanclenberger, CRA Tree Farnr Committee secretary, E,rrreka, assistecl with program arrallgements.
Contra (.osta Countl'
Coro'a
('ulvcr City
llairy Valley
I)aly City
I
)elarto
El Ccrrl lo
El Celritu
Ill Monte
F.l S,cgurrrl,,
Errr er1'r'illc
Escon,lirl,,
Eu reka
Fairfield
Fillnrorc
F resno
Fresno Count
Fullerton
Glendale
l'acific Cirov
Palnr SDring
I'alo Altcr
I'alos \ierd.e
]'asa<le n:r
Port crv ille
Redding
Recllands
t\'
Redonclo Ilcach
Redu ootl ('it.v
Richmon<l
R versi,l c
Riverside Cuunty
Roseville
Sacran rcn t o
Sacramento Countl'
St. H.elcna
Salinas
BATTERY of Moore Cross-Circulolion single-trock ond double-trock kilns ot the lumber firm in Wql- lowc, Oregon, shown in rop left photo.
Top Righr: Jess Birtcher, kiln superintendent, mokes periodic checks of moislure contenl of lumber wirh lloore-Bouer Moisture Contenl Gontrol Device loccted in control toom.
Lower left: Up-to-dole conirol room, piping, controlling diophrcgrn vclves qnd guordcd driva powering rhe longirudinol fon system of lloore Cross-Circulotion kilns.
Gloreup of the outogrophic lloore Kiln controllers cnd Moore-Bouer ftloidure Content Confrol device which qssures customers of o quol. iiy product scientificolly seosoned lo ony desired uniform moisture conlenl.
A.; a p-la1ned program for increasing the quantity and quality of their seasoned lumber, the T. Herberi Bate-Company, Wallowa, Oregon, has recentiy installed tu,o nerl, double-track and two new single-tratk Moore Cross-Circulation type dry kilns, 66, long. Two additional doubletrack kilns of the same design are on order and will be added within the next several weeks to provide the Wallowa operation with additional, up-to-date facilities.
These dry kilns are similar to the Moore kilns at their Merlin operation, where they have iust installed another double-track Moore Cross-Circulation-kiln, giving them one of the most modern batteries of kilns on the Paiific Coast. With these new installations, Bate plans to manufacture and ship 100/o kiln-seasoned lumber from both plants.
All of the present kilns at Wallowa are of concrete block construction with rvood layered roofs and employ 72,, diameter fans mounted on a longitudinal shaft above the kiln loads. All fans, being mounted on one shaft, are pow- ered by a slow accelerating motor.
Ventilators for the introduction of fresh air and removal of moisture-laden air are of the Zl"x2lt, size. These ventilators are. equipped with special, long-lasting, aluminunr alloy lids and the vents are controlled by a N{-oore Autographic control instrurnent on each kiln.
Through the use of masonry construction and supporting steel, the control room and kiln equipment are perminentl! set.
The heating coils are designed for use of 100 pounds steam pressure and consist of 1" steel fin pipe. The kilns are also equipped with individual pressure iontrolling instruments on each kiln so that steam can be used at the lorvest possible pressure to maintain the desired drv-bulb temDerature. The additional kiln facilities to be adited in the near future will employ masonry wall construction but .ivill have the Moore transite-zonolite roof construction.
One of the interesting features of this installation is
the Moore-Bauer Moisture Content Control Device developed by Leo Bauer, Prineville, Oregon, and manufactured under patent license by the Moore Dry Kiln Company of Oregon.
This equipment allows the operator to select a sample or representative board from each kiln crib and, through the devicq obtain a record of its moisture content and drying rate. Two speciallv hardened steel electrodes are placed in each of the-repreientative boards approximately'8' to l0' apart. These electrodes are connected by individual rvires to a master control panel in the control room. To date, the master control panel has been hooked up to give readings on 16 different loads.
The operator. by pushing an individual switch for each of the sets of electrodes, can quickly determine the moisture content of that particular board. This device is especially useful in saving the operator's time, as well as oroviding a large number of control readings and also prevents the necessity of shutting dou'n the kiln for the operator to take sanrples.
This system provides the operating personnel with drying data and therefore can be expected to reduce kiln-drying time and increase kiln capacity.
In line rvith the modernization program in the kiln area, the company has also followed a similar program in the construction of their dry storage sheds, planing mil1 facilities and sawmill.
Owners of the J. Herbert Bate Company are J. Herbert Bate and his sons, Harold, Norman P., and lohn. 1. Herbert Bate is the president of the Wallowa oper-ation. The rvestern sales offices are maintained in the Executive Building, Portland, Oregon, and the eastern sales offices are located at 30 Church Street, New York City.
The operating personnel at Wallorria include Ray Smith, manager; Floyd Thomason, assistant manag'er, and Jesse Birtcher. kiln foreman.
BUILDING SUPPLY SALESMAN WANTED
Aggressive man wanted by expanding firm. Must have contractor following in Sac-ra_mento area. Excellenl future for right man. Salary and expenses. Mail resume to:
Address Box C-2706, California Lumber Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif.
HARDWOOD SALESMAN WANTED
Fan-Fran-cisco R-ay Area firm has real opportunity for experienced l?rdwo_od..and allied p_roducts salesman. Piefer min living^in Santa Clara Valley area and well acquainted with dealer trade in that territory.
Address Box C-2702, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.
SALESMAN WA,NTED
Immediate Bay, area. Experience helpful, but not necessary. Oppor- tunity for good advancement in wholesale building mateiials'field. Salary, commission plus expenses. Please pho,ne Tor appointmeni.
WESTERN PINE SUPPLY COMPANY
5760 Shellmound St., Emeryville, Calif.
PHONE: Olympic 3-7711
CUT STOCK SALESMAN WANTED
OREGON WHOLESALER NEEDS AN EXPERIENCED CUT STOCK SALESMAN TO WORK ON A COMMISSION BASiS.
Address Box C-2699, California Lumber Merchant 108 West 6th St., Roo,m 508, Los Angeles 14, Calif.
with. _g-o.od knowledge of Northern California and Oregon mills, would like to buy and expedite shipments for California irsers. Located in Mendo,cino county.
Address Box C-2705, California Lumber Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif.
POSITION WANTED
Yard,_Fo-reman, Inside Salesman, Assistant Manager or Manager- Retail Yard. More than 12 years selling building materials, p-aints and hardware, retail and wholesale. 7 yiars' manlger of one-yard. Bay area preferred.
Address Box C-2703, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.
ACCOUNTANT andlor OFFICE MA,NAGER with 18 years' experielce in all phases o,f the lumber industry, desires position with reliable firm. Best of work and personal rlferences. Available immediately.
Address Box C-2704, California Lumber Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif.
HEAVY FORK.IIFT
RENTALS AND SALES
MacKav Mill Service
822-69th Avenue Oakland 2f. Calif.
SWeetwood 8-9428
.Twin Resaw-S4-inch Turner
Mathison 4-inch Electric Moulder
L. SOLBERG 1000 Foothill Blvd., LaVerne, Calif.
Phones: LYcoming 3-3021 or CApitol 5-0909
. Terms to Suit You o
FOR SALE
TWO HYSTER LUMBER CARRIERS
GOOD CONDITION WILL SELL CHEAP
Write Box &l or call TErminal 2-45M, San Pedro
Owner of expanding and progressive lumber and building materials company in S. F. Bay Area must relinquish active management and prepare for retirement.
The development of this company's structure and realization of its potential will require either control by an aggressive younger management, or integration into a larger company with an organization capable of taking advantage of its possibilities. If desired, present management will stay long enough to smooth transition period.
Full ownership of the company can be acquired for the amount estimated to be the liquidation value at public auction on the date of purchase. With present inventory, this is approximately $200,000. Because this offering price is so low, it is desired that those answering this notice give assurance of their interest in carrying on the company's development-rather than their desire to speculate on its liquidation.
Address Box C-2701. California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.
Two good yards in Orange County; corporation ownership; Iong established with good earning record, Good modern buildings; ap- praisal will be shown. Ground and buildings at both yards, $135,000. Hyster, trucks, yard and office equipment $13,000. Inventory e:atra. Antelope Valley yard. Buildings, trucks, yard and office equipment $16,500. (Will either lease or sell the ground.) Inventory will run about $21,00O. 1956 sales approx. $135,000.
TWOHY LUMBER CO.
714 W. Olympic Blvd., Los Angeles 15, Rlchmond 9-8746
Lumberyard and Sawmill Brokers
In the Heart of Sacramento Valley. Well-established yard carrying complete line of Building Materials and Hardware. Located on main highway. ,Real Estate, good buildings, lift truck and two delivery trucks priced to sell. If you are looking for an up-to-date yard in a steadily growing, healthy place to live, investigate this NOW.
Address Box C-2697, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.
FOR SALE or LEASE
Corner prop€rty with 30,000 sq. ft, of buildings, sales fixtures, office equipment, offices and warehouses. Lot 180x190 paved. Spur track across street, Presently established lumberyard has a variety of other uses. 13074 E. Valley Blvd., La Puente, Calif.
Write: 717 E. COOK, SANTA MARIA, CALIF.
PHONE: WAlnut 5-520,1
BUY_SELL_REPAIR_SER VICE
Fork Lifts and Straddle Trucks. Complete shop and field service. Portable Welding, Special Fabrication. Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed.
COMMERCIAL REPAIRS AND SERVICE
1ll5 North Alameda Street, Compton, Calif.
Phones: NEwmark 1-8269. NEvada 6-4805
SAVE! FOR,K-LIFT BARGAINS SAVE!
Used Good, Reconditioned or Rebuih & Gtd. 2,OOO-|5,OOO lb. cap.
Gibron...6,000-lb. Copocity, hyd. tlrg. pncu, lir.!
Clqrk, l95l . 6,000-lb. Capociiy, pncu. lirc.
Rots l9 Hf 6,000-lb. Copocity; rccondifionrd
Clork 6,000.1b. Copocily; rabuill ond gloronlccd
Clork 3,000 ond 4,000-lb. Copocily; rccondition.d
Towmolor tT56 6,000-lb. Cqpqcifyi rcbuilt qnd guqrqnl€d
Big Dircounts on New Surplus patts for All llokes
ond l[odels of Forklifts
NEW CONTINENIAL ENGINES FOR FORKLIFTS AT BIG DISCOUNTS
Fil ClorkTowmotorRoss. Stock limired.
JOSIPH
17 CFr|l Port. Comprcs3o13, Rebrrilr -..........,...--.-.------$375 & s0NS,lNC. EsrABLlsHED leo6
I2324 CENTER STREET
NEVADA 6-97I
'*"-iii'i;:,J1ffi3 $3;'kru1'ff '"'
Some signs of a pickup in lumber buying were detected in the C[ow's Lumber Merket News Service dated Dec- 20. Kiln-dried i,'i,. dimension firmed up but most other items remained about thp same.
7i- .Largely because of holiday shutdowns, many of which will be longer than usual. mills seemed more inclined to turn a deaf ear to lowfriced offers, but there was not a very big volume of demand, said the report. There was considerable hope among producers that : curtailed production would result in stiffer prices after Jan. 1. Ply-
wood seerned to be scoring a victory in maintaining the base price : lor r/t-inch AD sanded stock; plywood sheathing also held its position after the recent drop. A recent Crow poll indicated that tlo/o ' of the Fir production and 29o/o of the Pine region output will be s,hut '"down for ovcr a rnonth in addition to thc holidays, including mills that were already down.
. Shipments of 469 mills reporting to the National Lurnber Manu-
Scturete Assil.' in the week indinglDec. 14 we re 3.0% below produc-
tiotli new orders were 1.6/o above. Nationdl production of lumber during October totaled 3,024,000,000 board feet, estimated the NLMA; 5/o above September but ll/o below October 1956. Shipments were 8/o dore than September, 3%' less than October 1956; .orders were 7/o above the previous month but 6% below the same 1956 month. The October shipments were 2/o above production, whtle new orders nearly equalled production. Both shipments and r -orders in the year's first ten m.onths were stightly above the 1957
r :output of the mills Shipments of 88,330,020 fieet were 8.5/o,
, '4nd orders of 90,896,760 feet were 5.9/o und'er production of 96,575'-
932 feet at 159 'mills reporting (124 operating) to the West Coast
Lurnbermen's Assn- in the week ending Dec. 2l , . Orders of
72,081,000 feet were 7.5/o above production end' 7.6% above shipments at ll0 mills reporting to the Western Pine Aesociation in the
, week ending Dec. 14 Production of 38,791,000 feet was down 8.7 million feet from October, and down 13.5 million feet from November 1956 at 15 mills reporting to the California Redwood Associa' ti,on for the month of November. Shipments of. 33,297,N0,feet were down 9 million feet from Ottober and 6 million feet from the same 1956 month. Orders received in Novernber were below October but orders on hand Nov. 30 were 36f,000 feet higher than those on hand Orders of 15,109,000 feet were l9.W%, and shipments
In this issue, we welcome these new advertisers into the familv of California Lumber "Merchant-isers":
werc 2A.04y'o below production at 95 mills reportinig to the Southern Pinc Association in the week ending Dec. 14 . . Douglas Fir Plywood orders of 100,209,000 feet' were 14.6/o below production of 114,958,000 feet in th6 week ending Dec. 21, reported the Dougl,as Fir Plywood Assn.
Total retail lumber stocks on October 31 were estimated at 4,558,000,000 board feet by the National Retail Lumber Dealers Asn-, l.6Vo less than on Sept. 3O and 2.7/o below the end of October 1956. Retail lumber sales, based on board-foot volume of reporting yards during October, were 2.7/o above September but 3.7/o below October 1956. At 142 reporting Pacific Region retail yards, an increase of 8.8/o in sales was shown over this September, and ari ll.7/o increase over October 195( said thc NRLDA.
tAdycrtl.lng
Ed<rlrm Plwod & Du Co. ..-..---..--.--.*
Edwardr tuinbq od lrtfu. Co. .-..--.-.-..-.-.02.
lendcr lmbc 3olo. Eclc D. ---.--.....---....6E
!n.tl 2-W.ty Porl tr ..........-.----...----'-.5E
linan Yo*rr, 1rc. ...-.........-......--.-.---.-. t
lrtd Cmpony; fhc .---.....-..---........-.-..--'.59
lllrr lmbir Cb., Inc.
itn OImota Cirpoorion ...-..---..-..-.-.-... *
Bohnhof lmbcr Cc .-......------..-..----.......-9O
loacll-Word t Knep ..--------...----..-..-.----.85
lonnlnsfs rnn6cr Cd. ..--------...--.---.--.-.-.---26
!. C, Fqqr Prc&ar, lrd. ...-.......------.....*
lrdn e Co.. Ctoy .."..--.--....------
lrdo Lmblr Co' ....--.-....-.---..--....-.--.....*
lruih ldurrrlol lmbu Co' ..-...---.....-..-----A
Colcrc Cmdr Co. ---.-.--------......-.--..---.33
Calltomla Dq Cc. of L.A. .------.--.-..------. +
coiltomiq Lmbc 3qlc -...--.---------..--------*
iofffqnfo Porl md Yms Go. -.---.---AO
Cotlfonio Rcdwood A33tr. ----.......-.-:-.-.-.----41
Collf- Sugo. & Wdtlm Pin. Ag*y.--.----56
Cclow Ci. .............------.3o
docode Pocfic trmber Co. ........--.1..--------*
C*o slel Producn Co4. ---...1-.------...-.-.- :l
Celorex Corpqot'pn, ltc -.--....-.-.-----.-..-t
Cenlrql Voliev Box e tmbd Co. .-.--------- 1
Chri3teron Limber Co. ....-....'...-...---------.---@
Clo Lmber Co. --.-...-------'...-..--......------.-----12
Codrr Xifn & trmbs Co, ..--..-.--.--.--..-----74
dobb Cmpov. t. ,ll. .--.--.--........-.--.---..--.-. *
Corolidqrid iimb". Co. ..--...-.-...-.----...--.65
Corimnrol iumbcr 5olc ........-.----...--------..92
Cook, fnc., D. O. ----.-------.........-----------.-------74
.Coper Wholcrolc lwbst Co" W. E. ...-. t
Csl Hoad lmber & Plywood Co. ----------.-tt
Corclilo Co., Thc --...------......-..-----.....-----'-.'.'t
Cordr fumbe'r Co. ...-.----......-..---..-.-.....-----.-.3t
'Crofoot !mber Co. .....-----.....-.-'-- --...-------22
Dalto & Co., R. W. ----........--------....------.... 'l
tnt t luttcll, lm. .....-..-....-------..-.-.34' 15
Dwlr HcdwoJ Co. .....-..-.--...-..--- -- ---......-78
Drl Voffr, Xdurm I Co. .--------..---.--------76
Oiebold Lmber Co., Ccl-.--..----------....-.-----37
Doltc Co.' Ths tobrrt .....--------.-----.---.-..--3O
Dotlv Vordm Lunrbs Co' ......--.-.....'.....--.*
Dool-cy f Co. ----.......-.............----.........'.-.-*
ltou Wel&rcrl -......--------.....-..-.-t5 Fourtoln tmber Co.. Ed ---------..-.---.---...-... 3 Forct Flbcr Proddr Go. .---------.....-.-----..* Frumon Co,, Stcphrn G' .....--.--....--...-'...--*
Fry tooflrf Co','Iloyd A. .-...---.....---....--. *
Gollchs llqdwood Co. --..--......--.------.-...... *
Gmenton & Grecn Lmbs Co. .--.-..--......"02
Gachlme Cqp. -----.--.-.--....---...-..-..-..-*
Gorgiq-Pqclf,t Cqp. --..---.--.-..---...-..-........--45
Gitbr-eolh Chmlcol Co. ..-.--...--.-....-....-..... *
Globc ltrrl. of Ccllf., Inc' --------------. *
Goldcn Gqtc Lmbor Go. ------------...-...---.--. t}
Gordon-ll*tmth Hardwod Co.--.........---. *
Gorling-Hqdlng Lunbsr Co. ...--....---..-.... I
W. l. Grice lto. --.--.--.-...--.....---...--..---. 'i
Greor Bq Lmbcr Sola -.---.--...........-..---.-. *
Gpol Wstorn Lmbcr Ccp. .--...-........-----..92
Gwlqls limbs Co. ------------.-...---.------.------fz
]lsley Bris. --.......-..--------26
Hbll Co., Jmr L. .....-.......--...--..--.-.-..-.-...86
H6lllnon Lumber Co. --..--.--.....-....--.-------.---!*
Hclliiun ilockln Lmber Co. .......---.--..---.78
Hdttir'iiit tmba t Plywod co, .....-......73
Hqr'rrrd-Golif Redwood Cwp. .--.--....---.-.45
'..ti!rticn F@rl Producb Co. ......-...--.-.-.-.--.-9O
llfior Lmber Co., lnc. ...-....-.-.-------.-.75
Ha6or Plywmd Cqp. --------..-----------------.. *
Hqrir Lmbcr Co.. t. E. ---.---------------------tt
Horln, F. L. lmber ..--.--.......----..-----------.
Hollw Trcc fsdwood Co. ...-....------------....35
Hogm Wholerole
---...-..-.. tt
lmperiol Lmbcr Co. --,----,----............-.--.---.. *
Indufriol lmt* Co. ----......................-....... rt
lnlod lu$cr Co. ..-.......-.-.......-. -------.-,-..t7
lill. trfiblr & Plyrcod Cb. ---.-.-------------. *
xoibcA lmbcr Co. -..-......-...-............-.-.--.!9
Koirs Gyp.m Co., lnc. ..............-...--------. *
Kelley, Albotf A.---..--.--....................--.....-.... I
Kot, Pol E. ..-------....-.....-,..---.-.-..-.---....--. I
(oehl & 9m, Jofin W. -.---..--...----.---..------.--.59
l(oll ltlll t Lmbs Co.................................91
Kwlhclm llodrlnery Ccp. ---.-.-.------..----.-..57
t. A. Dry KIln t lromgi. Inr. .-..-.........--2t
lmd Lumbr Co. .--....................--....-..-..-.-71
loucntePhlllp: Lumbcr Co. .-.--.-.--------..6a
LcrEtt lmba Co. ----..-------..-.--.--------.--------. *
toog Lll Div.-lnll. Popcr Co. .----...------.-15
lcp lmbrr t llill Co. .......-...........--.......77
LorCol Lmbcr Co. ........-...---.--..-......-...-....E1
Lmbcr toltr Co. ..........................--...........t1
tc8cofh Hcdtrod Cmpoy ------..----.....-68
llopb lrcr. -----..---.----.61
.rffdrtf n Plywood Co. ....-...--.---..----. -...-.-...87
mdqucl-Wdfc Lombcr Co, ----...........--..--. I
lloo Supplio. Inc. ...------------.-....-..-...-. *
flaslfe Cprporotlon -----------.......-.-------.-----*
lltcGlord tmber Co. .--------.....-.--.---.----.-.----'t
llclor lwbGr Co., H.rb .-------.--........-.....-i- r
Itln londini, InG, .-.-..--...---.---.--....---..-----*
Illmthkr ttud llllh, Inr. ....-...............,.....78
llom .Dry Klln Co. ...-...--------..--..-..............til
,list Whitrcy lmber Co. -----------..-------61
llutwl llwldlng od lmber Co. ..i.......--Zl
Noll.-Arcdco Whlte. Lbr. A.rn. .-.......-36
Ndn*leed lmbs Co. .--..-..-..-..----------..1 3
Nilquirt, Jmer W. ..------.-.-.--....---.----.-----*91
Nd. Hcold A, .---.---.-...---.......-.....----------93
R. F. Nlkkol Lmbcr Co. ---------,----72
Ooo Vlew Lmber Co. ..............--..----.----- 'i
Ofra Cmpoy, T. E. --....-............-.-.---------21
.Orgood, lobsrt 9. -...---.---....-.,.*......-.--..-.-76
Chtm f,mb.. Co. -.-----...-..--....----..-..-.--...17
Odord Lmbor Co.. Rcx .....-.-.------.--:..-...,84
?ociic Coilt t Aggrcgofd. Inc. ------*
Pociic Flr Solcr ----------..-..............--------------62
Pqciic Lmbd Co., Tho ..-..............--..-.-.:--.-a9
P*ific tmbs D*lerr tupply' Inc. --.--.-.91
Pcf fic Wf ru Produclr Co. .-..---:- ----------.-..74
Podulq Lunbs Co.. E. A, ............-..----.--.-.79
?aul Buny6 lmbs Co. ------.---..-------..-..... 7
Pslor Lmber Co. ......---..----------.---.---.--. *
Piercc Go., Al -----------.--.........----..------...31
Penbcrthy Lmbcr Co, -.-.---...-:.------.--....-..-.. *
Phlppr Cc,. Thc ....-............-.-.--....-.--..........E5
Poie I Tolbot. lnc. .........-.---.---...............2e
lcd Ccdr thhqh lumu ---....------..-...----- | lsgol Dqr Cmioy --..-.............-...-.... -.- ----75
llc-cl & l(rurc Lrinbdr Co.--.....-....'......-.--...-*
loddfrcrcft, f x. -......--.----.....-.. ---......-----------74
toun& trnbs Co. .-----.---.--..-----........--------.22
loy Forc3t Projucr Co. -----...-.'.--......-.------ 20
i, E 5. Lmbc Co. ...--.-.-.-...-..-......-.-..------JO
Smford-Lurll, Int' .----.-.-.....--.-.---....-.------ t
Smto Fc turnbir, lm. --------.....-.---..--..-------29
Shlvelv, Alm A. .-....--..-...-..--.....--.-------- I
5lcru-iunSs t Ptnrood, lnc' .....---..----.-.. t
llenq lcd*ood Co. ----.......-.-...........-----...... *
Slmm Hcdrood tmbs Go. -.....--------..11
3hilil n.dmod Co. .--.......--..-'.-''..-.-...-.51
Snlih, Hcmo A. & Co. -...........--...---.-.--..69
Smith Lmbcl Co., tdph t. ...--......---.-.-.-..ae
Snlrh.lobbln. lmba Corp. ......-------...."-rO
SeGd lulldlns lloicrlolr to., lnt. -.-...-.El
South ky Luder Co. ...-...-.--......--...---.-.---77
Sslhcn -Colltomlq lmbq Solcr -..----..... * Soudw€lcm Porrlqd C.rmcnt Go. ---....... * Srdrl lmbq co. --................----......-...-.-.....68 irndard tlmbs Co.. lnc. ----------..--------...65 ltdton & 3on, E. J. .--........--.--------........---- I strobl. lumbct Gmpcy --...---...---------.-.-.. * itrcll Dod ltfg. Co. -.......-..----.."..--....-..O.8.C. fcm lmbcr Saler, Inc' ---..---.-..---.-.3t lolbcl tmber ConPqty .......--.-----.-........... *
Tcdv, Joc .....-.,....:...-.:................-.............. * torr*, Webts & Johnrcn, lm. --......-.......28 lom;td-GGrlingd .,,,.---..------.---..-......... *
Trtomb LunbciCo. ...--.--.------...-..-..-.--* troliol E Wslcn lmbcr Co. ...........--..- 4' Twlir-Clrv lmbcr Co. ...-.-.----.-...--.-..-.-.......'l lwln Hcibon Lmbs Co. ..---......---.....-.-.... *
U,5. Plwood CotD. .--.-........-....--..-...".---.-.. *
Unim l'mbq Cp.'......-.-..-..--.....-..=---.........53
Wcren soullilct, Inc. ..---------..........-.---..-*
Wcndllng-Nqfho Co' -..--.--..----.....--...-.-------21
Worr Corl lmbmcn'r Atrn. .-........-.-.-- ';
Wsrl Cot 3<reen Co' ---.-.......---.-----......----*
WGrl Coct Tlinbcr Prodwh Agcncy .....--- !
WGtem Dsr I Sqh Go. ......-.........-.....-... I
Werlcn Dry flln ..----.---..'.;....-..-.....-----.--.86
W6t.m
TBEATED LUMBEN_POLES_PILING_TIES
Bcter. J. H. d Co. ......DUnkirk 8-9591
Wqrren Southwest, Inc, ..NEvcdq 6-0501
sAsH-DOOnS-MILIWOnK-SCnEENS BUILDING MATERIALS
Americcu Sisclkrclt Corporclion .WEbster l-1051
Artesic Door Co. Inc, ...IjNderhill 5-1233
Cqlilornic Door Co. oI L. A. .LUdlow 8-2141
Cclilornic Pcuel d Veneer Co. .....TRiniiv 0057
Ccrlow Conpoy .Pl.ecscnt 2-3136
Ceco Sleel Corp, ......ANqelus 8-6741
Cobb Compcnyl T. M,
Hcmmond-Cqlil. Redwood Co. .......RYcn
Hcrris. L.
Neincn-Reed Lumber Co. .STcnlev 3-1050
Hqrold A. New-Whlse. Lbr.........nY6 t-8829
Jcmes Newquist Lumber Scles .BYo l-06t16
Olsen Compcny, T. E. ..........BBcdshm 2-7943
Ossood, Robert S. .......DUnkirk 2-8278
Oxlord, Rex Lumber Co.. .AXniaster.3-6238
Pccilic Fir Scles .RYcn l-8103
Pccfic Lumber Co., The ....BYcn l-9321
Al Peirce Compcny ......NEvcdc 6-2446
Penberlhv Lumber Co. ...LUdlow 3-4511
Pope G fclbot, Inc,..... ..LUdlow 3-ttSll
E, L. Reitz Co. ........ORiole 3-1270
Roddiscrclt, Inc,, Lumber Scles ......RYcn l-7123
Bov Forest Products Co. .............STctc S-lltll
S 6 S Lumber Co. ....LUdlow 3-6603
Scnlord-Lussier, Inc. . .AXmiaeter 2-9181
Alca A. Shively ......CHcpmca5-2t183
Sierrq Lumber 6 Plywood, lnc. .....STcte 5-1196
Sierrc Redwood Conpqnv ...PArkview 8-7379
Simmons Hcrdwood & LEr. Co.....LOrcin 9-7125
Smith, Hermqn A. ..... .CHcpmcu 5-5145
Smith-Robbie Lumber Corp. ....Ptrecscnt 2-6119
Souih Bcy Lumber Co. ...OBegon 8-2268
Southern Cclilorniq Lumber Sales ...RYcn l-4105
Stahl Lumber Co. ...ANgelus 2-5844
Co. .YIIkoa 6-2067
Atkins, Kroll d Co..... ....,SUtier l-0318
Bemett V6!€ers, Inc. .....YIIkon 6-1758
The Betoa Conpoy ,...GArlield l-4294
Bouetl-Wcrd G Knlpp ..GArlield l-l!!0
Boaoinqlou Lunber Co. ...YIIkon 6-5721
Cclil. Sucar d West. Pine lgcy' .Dlcnord 2-4178
Did you hove ony Door PROBLEMS in ASH?
lf so, you did not hqve fhese Specificofions
2%"11.t-the widest stiles of otl
Flush Doors mode here.
2 )(6End roils or Double End Roils ovoiloble,
2 Bock Bones 7e" wide dadoed 3Vs" oport lo corry horizonlol ribs ond odd Slobility to the stiles, thus minimizing worpoge,
4 Va" conbined lock blocks ond sliles on l7s" interior doors,
All 3/0 exlerior doors ore wilh double lock blocks so fhe combined lock block ond stif e measwe 6/6", This is stondord on oll 3/0 doors ol no exlro chorge.
2l Horizontol llibs %" wide in Insulite or Lumber, whichever lhe cuslomer prefers.
ATT ASH DOORS ARE BEI.T SANDED WIIH 4/O.
All meosuremenls before lrimming.
7o EIoy Srraight IN
OUR MODERN NEW PTANT
NEW GERAAAN HOT PRESS RECENTTY INSTAILED HAS INCREASED PRODUCTION SCHEDUIE TO 'IAORE THAN 14OO DOORS PER SHIFT.
A Speciol Door Deportmenl is mointoined by Stroit to ossure Prompl Delivery of SPECIAL SIZES AND SPECIAL SPECtES.
Volume Production Assures Proper Price-strqif Doors qre BETTER Doors, NOT THE CHEAPEST.
All Stroif Doors qre Complerely FinishedSqnded ond Edges Eosed Before Delivery.
Our New Germon Hot Press with 3 Openings ond Our New Worehouse Focil'ities Assure Prompt Delivery From Stock
You con now supply your customers with the best FTUSH DOORS ot the right price when you specify STRAIT HARDWOOD FLUSH DOORS
Also Strqit Glide-A-Fold Wordrobe Doors Avoiloble for Every Decor
1224 North Tyler Avenue, El Monte, Cqliforniq
Glberr 4-2170
Wholesofe Only
CUmberlond 3-5488
Gilberr 4-2g1l
