T\TENTY.FIVE YEARS AGO TODAY

Ar rcportcd in Thc Calilomir Lumbsr Marchcnt January 1, 1926 sale Dick Hiscox, dressed up in fine style, acted as Santa the Claus for the annual Christmas party given by the San An- Francisco Hoo-Hoo Club. it' New Sugar Pine Sales Company recently organized in 1 C----. D---,- -l--- r, ,-il -,- |t

) E. J. Stanton & Son, of Los Angeles, announce the of Mitchell's red beech flooring to cover the foors of ;.huqe new Barker Brothers Store on 7th Street, Los geles.

C,,n! 1 ' I San Francisco to sell and advertise Sugar Pine products il for all the large California Sugar Pine manufacturers, anI nounces as its oflicers the following: W. A. Pickering, i president; Willis J. Walker, vice president; W. G. Kahman, " secretary: Elmer II. Cox. treasurer: and d board of directors consisting of the officers and D. H. Steinmetz,B. A. i- Cannon, James Tyson, F. S. Murphy, W. T. Virgin, James ' Danaher, A. S. Land, R. H. Swayne. Edward P. Ivory was named Sales Manager.

W. C. McMaster was elected president of the Rite-Grade Shingle Association at its annual meeting in December in Seattle. Paul R. Smith is vice president.

Rod Hendrickson rvas Santa Claus at the monster Christmas party given by the East Bay Hoo-Hoo Club, in Oakland.

Work has started on the reforestation program of the Long-Bell Lumber Company, bf Longview, Washington, by which means it is hoped to perpetuate the life of the great mills at Longview.

Bolling Arthur Johnson, founder of the Concatenated Order of Hoo-Hoo and No. 2 of. the Order, died December 19 in Chicago, of a heart attack.

J. O. Elmer has just been appointed manager of the Strable Hardwood Company, of Oakland.

68 POST STBEET Tolotypr SJ-27t

4 CATIFOR,NIA

YUtcn 6-6306

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Piiietfirtpiywood

Our policy is to ship a breakdown oJ items in cars to enable yards to keep their inuentories in bslance-at least as much qs is possible consistent with quantity production.

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Pondero5a Pine

'NOULDINGS

QUAIJTY-Jt4aele Bros. Mouldings qre unexcelled lor Unilormity, Smooth Finish, cmd SoIt Texture. SEBVICE-The pctterns you wcmt, when vou wcmt then. Prompt delivery ro your ycgd FREE in the loccl trcrde crrecr.

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Yccr-End Rcvicw of Building Indu*ry

New York, Dec. 3l-In the type of armament economy that lies ahead of us, the construction industry must realize that adjustments and dislocations are in prospect for most classes of construction that are not either closely related to military mobilization or essential to civilian economy' qccording to L. M. Cassidy, vice president for sates of Johns-Manville Corporation.

"However, the construction industry is still headed for a big year in 1951," Mr. Cassidy said. "Factory expansion .of the type associated with defense will boom' Housing in growing war production centers cannot be stopped andmay even have to be accelerated. Road construction, far behind as a result of the last war, cannot be throttled down much, while school and hospital construction will continue at a high level.

"Even in a'partial war'type of economy, the remodeling and repair market will be very strong and will continue to grow as more and more materials hitherto channeled int<l new home construction are made available for maintenance and repair of existing honres. It is very likely that the Government, for the durati<-rn of the present crisis, will consider the adequate maintenance of the country's housing plant of paramount importance, even though curbs have been placed on new home construction.

"Until recently, the guess in Washington was that home building in 1951 would fall to 750,000. Then a revised guess was made and l95l volume put at 600,000. However, all estimates of 1951 construction made previous to Thanksgiving Day when the tide of war turned against us in Korea, should be disregarded as unrealistic toclay and as likely to become the basis of plans that will not work out.

"Nevertheless, home building gained so great a momentum in the first three quarters of 1950 that approximately 1,365,000 new homes will have been started by the year's end. This is just about one-third greater than the 1,025,000 home starts ]n 1949.

"Thus 1950 was the greatest home building year in our history. There is no denying, however, that every conceivable device was adopted by the Government to overstimulate the industry. Areas existed in the summer of 1950 rvhere one-half the home starts were with no down payment whatsoever. Mortgages were being guaranteed on new multi-family construction based, in many cases, on infated land, labor, and material costs.

"Even without war, the time was long overdue for credit curbs and stifrening of lending policies in the home building field.

"The declines in home building to date have been sharpest in the areas of the country where the boom in building has been greatest and the decline, of course has been largest in single-family construction at which the curbs were primarily aimed.

"Other branches of construction have been rnuch less afiected, with some running very strong. Industrial expenditures awarded in November, 1950 are estimated at 75/o ahefi of November, 1949. Commercial construction expenditures rvere estimated at 66/o ahead for'the same period. These figures are based on dollar valuation and it must be born in mind.that a dollar spent on any kind of construction now buys less physical volume than a year ago.

"fn total, very roughly $25,000,000,000 was spent on all types of nerv construction in the first eleven months of 1950. This is 72/o greater than for the same period of 1949, but part is attributable to increased costs. By the time Decerrrber expenditures are added, total new construction witl be arottnd $27 billion for 1950-by far the biggest construction year on record."

Weslern Pine Offers New Mat Senrice

Portland, Dec. l5-Twelve new newspaper mats for retail lumber use, produced with accentuated half-tone illustrations instead of ordinary line drawings, were announced today by the Western Pine association.

The new mats, available without charge, feature White Fir for paneling and general purpose use and Economy Siding of the Western Pines. They are available in two and three column widths from six to ten inches deep.

Designed to provide'better, more accurate visualization of the products in use, the photographic illustrations show actual installations of Economy Siding and White Fir in sharp, ,contrasting blacks and whites. Copy is concisely comprehensive and space is provided for dealer signature.

The new mats, together with a previous series of 13 covering Knotty Pine interiors, are pictured in a new proof book, also available without charge. For your copy, write Dept. MS, Western Pine Association, 510 Yeon Building, Portland 4, Ore.