Come fo AAATLCO forTUMBER AND BUILDING MATERIALS

Rogers, a graduate of Chico State, served in the U.S. Army in Korea. His lumber career, which started in 1960, includes U.S. Plywood Corp. (now Champion International Corp.), Redding Pallet and Reel and North Valley Lumber Sales. He is now corporate byproducts division manager and corporate traffic manager at Sierra Pacific Industries. Active in the Redding Elks Lodge and Redding Trade CIub, he is a past president and current board member of Shasta Cascade Hoo-Hoo Club.

He and his wife, Barbara, have three sons.

D-l-Y Market Conference

Exporting U.S. do-it-yourself products will be discussed by American and foreign experts at the International Home Center Marketing Conference, Feb. 26, at Dallas, Tx.

Preceding the 1983 National Home Center/Home Improvement Congress & Exposition, Feb. 27-March 2, at the Dallas Convention Center, events will include a session for foreign d-i-y retailers with leading U.S. retailers sharing their experiences. Ray Cooney, pres. of Scotty's, Inc., a Florida home center chain, will be among those participating.

No molfer whol your needs ore in building moleriols- dimension, glu-lom beoms, fimbers, Sunrise boords or Simpson Strong'Tie Hongersyou'll find them oll ot Mqllco. You con gef lhe specie, type, grode ond size in lhe quonf ity you cqn hondle qt fhot right price. lr'll be prof itoble for you, too!. Give us o coll.

PR0ELEM S0LVER is what those concerned with the construction of the Shelter Point office complex, Marin County, Ca., call these glue-laminated floor joists.

Glue-lam Joists Save Time

Glue-laminated floor joists manufactured by Standard Structures, Inc. have solved problems for those involved with the construction of Shelter Point, a set of five office buildings on Richardson Bay in Marin County, Ca.

Bigger than conventional lumber joists, Floorlams are drier and weigh about the same as the smaller joists. They use fewer pieces of wood to save construction time, according to the company, and are used on32" centers rather than l6" centers.

After a fork lift hoists several of the joists to the upper floors, they are dropped into place by two men. A special joist hanger that requires only four nails speeds construction and

Home Center

(Continued from page 22) the typical spring fix-up merchandise peak this week.

FATHER'S DAY: Always promising. Always disappointing!

INDEPENDENCE DAY: Sometimes good! Sometimes terrible! Much depends on the weather. The stronger the Memorial Day sales the more disappointing the Independence Day volume.

LABOR DAY: Blah!

COLUMBUS DAY: A good handle for a one day promotion if you can merchandise some drop dead prices. Beware! In some cities retailers get nutty today. Customers get a little crazy too.

THANKSGIVING DAY: Even with the stores closed this was the traditional day to blast the "GetYour Home Ready for the Holidays" theme. The gifty type saves cost. Being able to eliminate crossbridging because of the size and strength of Floorlam also saves time and cost. items gave us the tonnage (thanks to trima-tree, housewares, major appliances and television and audio co-op). By experimenting we discovered that our lumber and building material sales did not die on December lst. When we aggressively promoted our basic departments through December l0th we maintained our volume in these basics until a week before Christmas.

CHRISTMAS DAY: When the economy was strong, and bonuses were common, the day after Christmas was a good day to promote big ticket sales: remodeling packages, major appliances, televisions, etc.

While holidays and sale themes give cohesion and justification to a storewide event-it's the merchandising that determines the success and profitability of the advertising expenditure. It takes impact, creativity and some bold price cuts to bring in the traffic.

P.O. BOX 3175 o NAPA, CA 94558

& REMANUFACTURING

We specialize in: lf we don't stock it, we can make it here in our new remanufacturing plant, the newest, most modern plant on the west coast.

. Redwood lumber products and hard-to-get items.

. 48 hour service on truck and trailer loads of custom milling.

For your inquiries call: RICK ROSA . DAVE SNODGRASS LOWELL WALL . STEVE HAGEN

,.THE LUMBER NUMBER'' iS 707.252.6142 "THE PLACE" 5747 Hwy.29, Napa, Ca. 94558