Merchant Magazine - December 1975

Serving the lumber, building materials and home improvement markets in 13 Western Stafes-Sin ce 1922

FOREST PRODUCTS,

Publisher Emeritus A.D. Bell, Jr.

Editor-Publisher David Cutler

Associate Editor

Juanita Lovret

Contributing Editors

Dwight Curran

Gage McKinney

Al Kerper

Art Director Martha Emery

Staff Artist Terry Wilson

Circulation Manager

Linda Romanowski

The Merchant Magazine (USPS 196-560) is published monrhly ar 4500 Canrpus Dr., Suite 480, Newport Beach, ('a. 9266(1. phone 17l41 549-8393. bv The Merchanr Magazine, Inc.- Second-class postage rates paid at Newport Beach. Ca.. and additional offlces. Advertising rates upon request

ADVERTISING OFFICES

FROM NORTHERN CALIFORNIA & THf, PACIFIC NORTHWf,ST: contact 4500 Campus Dr., Suite 480. Newport Beach, Ca. 92660. Phone (714) 5498393.

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SUBSCRIPTIONS

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THE MERCHANT MAGAZINE is an irtdependetttlt,-on'tted publicatiott .lbr Ilte retail, n'holesale atrd tlisIribtttiott levels o/ tlre ltrntber, buildittg tnalerictls attd ltottrc irttprovetrrcttl btrsitress itr tlre l3 Westenr statas: ('otrrcn|rc|ing ott ntercltattdisirtg pltts ittrlttstrv ttelrs attd ittterDretaliott.

SUPERltourl ofttr$ternnecf Ccdar

Next time you have to kick off a big job that calls for Western Red Cedar, make a quick score by calling Fountain first. Our inventory of over 1 million Ieet, oI the finest product turned out by the renowned Tahsis mill, will thrill your customers. A dazzling array of sizes, rough, re-sawn or smooth faces and virtuallv any detail desired gives you a winning combination of plays. Our STK Totem siding is an especially elfective call for much of the current construction trend.

No order is too large because we have the greatest depth of dry Western Red Cedar in the West. . .one customer was supplied over 400 thousand feet of the same size, grade and detail. .champi. onship performance in any league. Call on your Fountain special team professionals to get you into the game fast! Ed Fountain Lumber Company 6218 S.Hooper Ave. Los Angeles, Ca. 90001. (213) 583-1381. (714) 972-9707

ED FOUNTAIN LUMBER COMPANY

EDITORIAL

A Moment in Time

T HE LAST MONTH of the last Year of a I decade is an interesting moment in time. It is a bridge, of sorts, from which we can look back at the decade ending, wondering what in all that jumble of events had any real significance, while indulging ourselves in that fascinating and occasionally profitable pursuit of guessing the path of the future.

The tools we have now for trying to see into and through the mists that cloud the future are better and more numerous than ever before. Advances in gathering statistics, communication, information retrieval, and the many uses of the computer make trend guessing far more scientific and, perhaps, more accurate.

Yet so often, the best of predictions are subject to forces that are impossible to foresee. Or to events and decisions that produce unexpected results.

Increasingly, political decisions are upsetting the usual course of the ripples produced by purely market considerations. Fiddling and tinkering with the economy by incumbent politicians in election years has become a standard

DAVID CUTLER editor-publisher

practice for both political parties. Guessing what the pols are going to do is iffy at best.

Social trends that are long unperceived can "suddenly" produce factors that can have a large effect: household formations of unmarried couples; zero population growth; environmental no-growth; senior citizens living far longer than before; all of which in the last half of the 1970s had a major and unexpected impact upon housing and all its suppliers and related fields.

Technology has a good record of upsetting the forecasting apple cart. Electronic marvels, in particular, have resulted in dramatic changes in how business operates. And you have to believe that some tinkerer in a lab or attic is at work today on an invention that will produce something as yet undreamed of.

Ponder the changes in your life since this moment a decade ago, in 1969; then let your mind drift forward to 1989. What lies ahead will be interesting indeed.

We hope the holiday season that concludes this decade is the happiest ever for you and yours.

sf/Nino rhe lumbeL bultding meteilets andhome lmprcvement meilels in 13 Weiten slales-sirce 1922

John Cameron Swalrze is a world erpert on torture tests. But he had his doubts about this one.

In front of him was a typical floor system of 2x12-inch joists, 16 inches on center. Covering that was Louisiana-Paciff c's fi nest exterior partideboardReden.

With Swayze's help, we gave the productthe moet severe punishment we could think of. We took Tunga, a 9,(XX) pound elephant and walked him across the face of this board. As you can see from the photo, Tunga did everything he could to demolish the Redex, but as Swalze summed up

"The amazing L-P Redex. Strong enough to hold this four and a half ton

pachyderm!"

Whyio Bedersostrong?

Redwood particles have been mixed with extra long, extra strong ffbers d

Douglas ffr. Then with phenolic resin, it is all bonded together under intense pressure and heat. Finally, the long edges are tongue and grooved and all four edges sealed to control moisture absorption.

The result is a board of excellent internal bond and rupture resistance. On top of that Redex knows how to take a nail. Or a staple. And there are noface or core voids to contend with. No checking or delaminating. Redcx Gan 3avc you a ton of moncytoo.

Forget about underlayment or other subflooring. Redex will handle everything. Which means you ort materials cost by about 30 per cent for every 2,0(X) square feet compared to other usual flooring construction, at the same time taking a big chunk out d labor costs.

Speaking dsaving labor, Redan tongue and groove also does away with the need for blocking. So installation time is reduced by 8 to 10 manhours per average home.

And looh who approvc3:

The FHA,ICBO, BOCA and Southern Building Congress all say Redsr meets or exceeds their standards. In facl, Redex has been tested by the Underwriters Laboratory and meets Class III Flame Spread rating.

LlLc morelnfornadon?

Give us a call at (707) 528-6680, or write Louisiana -Paciffc, 1300 S.W. Fifth Avenue, Portland, Oregon 97201.

UIP hwgnrnr"zs,,:k

- JohnCameronSwavze

Lumbq.Pailideb@d. W. gdings. Hadbwd. vews. Miilwdk. Moulding 'Window. ooots. Pulp .Otips. Cqtugabd Pdckaging C@taiMboad lndustial l6ulati@ Ptoducts

Greater Overall Growth in the Next Decade

by Clark A. Johnson Executivc Vicc President Thc Wickcs Corporatron

increase by about 35ol'. This increase will be due primarily to the post World War II babies coming of age.

The increase in the 25-44 year old age bracket represents increased purchasing power of a magnitude heretofore unexperienced in the U.S. economy.

whole will expenence greater overall growth than in thc decade ol the 70s.

However, the West and South will outpace the Northeast and North Central Regions in most growth categories. Our optimism about the next l0 years does not preclude the fact that there will be problem periods during the decade, many of which are with us today and clearly in focus.

Growth in the Seventies was hampered by a number of economic shocks and disappointments characterized by energy crises, recessions, high inflation, and slow productivity growth. Significant economic growth will depend on how effectively we meet these challenges in the decade ahead.

Among the factors that will shape economic growth in the Eighties, few will have a larger impact than the changing structurc of the population and the labor force. Population segments that will increase the most are the older, more affluent age brackets. In the next decade, the number of households in the U.S. will increase by some 2001, while households headed by a 25 to 44-year-old will

The migration to the South and West will continue with California. Florida. and Texas expericncing the largest net gains. While only about 45%r of all Americans lived in the West and South in 1960. almosr 55()lr will live there in 1990.

Because of the positive stimulus of demographics, housing demand is expected to be very strong, and housing demand will support average starts of over 2 million units annually in the Eighties.

The lumber and buildine marerials industries will benefit Trom an increasingly mobile society. Most remodel and repair work is done in the first two years after a family moves. With almost 200/o of the U.S. population changing residence (Please turn to page 109)

Story at a Glance

ln this annual issue, The Merchant Magazine presents the views of erperts in numerous business areas to

prepare for a new a new decade. help you year and

Population and labor force will play prominent roles in economic growth in the '8Os. the West will outpace other areas. . first we must pass through a storm before the calm of the 198Os.

e're Optimistic bout the West

By Gil Oswald President Simpson Timber Co. Seattle, Wa.

M i5'l*o.

projections for 1980, the first year bf a new decade, is an especialy difficult undertaking. There are a number of variables that can have a great impact on homebuilding throughout the nation.

o Energy is a monumental problem, affecting every facet of our lives. With no clear national energy policy, there is a great deal of uncertainty in the air. One thing is certain. though, energy will continue to be more and more exDensi ve.

o Despite efforts of the Federal Reserve Board to contain it. double digit inflation will remain with us. Simpson expects prices we pay for goods and services to rise an average of l0%' in 1980.

The Party is (JVer

Qv Philip Kuharski Executive Vice Presidenr Fidelity Mutual Sirvinss Bank Snokane. We

ttl;Y,'oil';

party is over." describes the economic outlook for 1980.

In the last 4 years over 12 million newjobs were created while population was climbing less than 7 million! Real nationaf production increased by l8(7,. Almost 7rl million housing units have been started since 1975. Money supply has expanded sharply and consumer prices increased 3501, in this same period.

^ Such fun and games can't last lorever.

r The Fed's action has led to a drastic shrinkage of the money available for home loans. Manv instil.urions simply don't have itat any price.

o Underlying all of this are the politics of Election Year '80. Who knows what President Carter will do to gain his party's nomination and win reelection in November?

A few months ago, the consensus seemed to be that housing starts in 1980 would exceed th6se of 1979. But that seems unlikelv now. given the current monetarv'situation.

Demand for housing remains slrong. the demographics are lavorable. but a shortage of money will be the overridins factor.

As for the 80s, miny authorities are predicting thar housing starts will average around two million annually. They also are predicting (Please turn to page 32)

Story at a Glance

Prices for goods and services to rise 1Oo/o next year. . shortage of money for housing will override demand... South and West will lead in starts

Hardware Retailing: Another Banner Year

bv Otto H. G rige Mlnaging Direcior Pacific Southwest I-lardware Association Anaheim. Ca.

HE advent of the 80s presents a challenge similar to that of the 70s for hardware/ home center retailers. The addition to the industry during

the 70s of better merchandisins potential. products with bettei packaging, used with better display techniques, more sophisticated controls of ROII the additional sales areas constructedl improved train- ing procedures for personnel;

Story at a Glance

Like most business forecasters, a year ago we really expected that fiscal and monetary policy would subtly precipitate a mild recession early in 1979.

We were wrong. The combination of abundant credit and enlrenched inflation expectations was simply too strong. Now, tougher medicine is required. Frankly, it's almost a mystery that the necessary corrections will be taking place in a Presidential election vear.

We recommend that those associared with the western states build(Please turn to page lt2)

Story at a Glance

Housing starts won't top 1.5 million in 198O and witl total less than seven mil- lion in the next f our years. interest rates will move down...western construction activities should improve from depressed first half levels.

Another 23Yo - 260lo sales gain possible. .. hardware/ home centers will continue to prof it from d-i-y. increased professionalism means greater prof- itability... more services available to help dealers.

makes the 80s especially challenging - yet exciting.

The "controlled recession" has given light to expensive money - the need by hardware/home centers to control expenses and inventory production. Yet, in the same elements. it has given rise to energy conscious home owners. who migrate to our stores for items so related with spill-over purchases into paint, tools and the other sales add-on items that by good merchandising have made for a better total over-all profit potential.

Hardware/home center retailers can, expect another banner year with sales ahead of the inflaiion rate, and with easier manufacturer

(Please turn to page 128)

A Tougher Year for Distributors

by Robert D. Peterson Prcsrden t Palnrer G. Lcwis Co. Auburn. Wl.

T$,\If '0.

different in '801

There isn't any questionthat Federal Reserve Chairman Volcker got everybody's attention when the Federal Reserve recently jumped the discount rate all the way from I 1 to l2ohin one single move... only l9 days after they had raised it to I I')l,. By the time you read this, it could possibly be even higher.

ln addition, they substantially increased reserve requirements and this reserve change made it necessary for all lending institutions to substantially increase the spread on the money they do lend. These

gigantic monetary moves were equivalent to hitting the construction industry right between the eyes witha2x4!

In my opinion, however, these moves were needed, simply because the world is finally recognizing that inflation is an even greater danger than recession.

At this point in time. it's essential for all of us in this industry to definitely face facts. And the biggest fact of all is that the current money situation is having a huge negative effect on any industry that depends upon financing, whether it be housing, cars, boats, or what have you.

The stark reality of this was driven home to me when it was pointed out, at the end of October, that mortgage lending had alreadY dried up in about 5001, of the states due to their state usury limits. As these comments were being finalized, some national legislation was being discussed to override these state usury limits with ProPosed new floating limits to be tied to the federal reserve discount rates. Let's hope some quick action is taken.

Practically everybody in our industry is hoping that interest rates will be lowered in the relativelY

198O Western Lumber lndustry Forecast

By H. A. Roberts Executive Vice President Western Wood Products Association

T,i?.:Y:1""7

state of the nation's economy makes it no easy task to determine what's in store for the wood products industry in the short run.

Farther down the road. into the early and mid-80s, the picture begins to clear and we exPect demand for wood and wood products to grow and this industry to prosper.

For the short-term, factors shaPing the United States' economy are, at the moment, confusing. Frontpage stories and economic experts have been talking recession for about two years now. NobodY

Sfory at a Glance

Lower interest rates no later than Spring. still, it's prudent to prepare for tough sledding in 198O... repair & remodeling will continue to grow 1 Oo/o -12olo. . . the next decade will be extremely good.

near future, and my personal oPinion is that this will happen no later than next spring. However. since we can't definitely count on this, I think that it's prudent to prepare for tough sledding in 1980. Playing it close to our belts will be good policy in '80.

While housing starts will definitely be down in 1980, we're confident that the repair and remodeling market will continue to grow at the same rate of l0-120ft that it has

(Please turn to page 118)

for housing will continue to be strong with the baby-boom generation entering the home-buYing market.

knows if a recession began in February or April of 1979, is starting now, or will begin in early 1980. But there is no question that we're in an economic slowdown. Inventories are edging back, orders for goods and services are sluggish, at best. Retail sales are off and recent actions by the Fed to control this country's worst enemY, inflation, will no doubt slow the economy further. Whether or not this action will slow inflation, too. is yet to be determined.

Looking for the same indicators today that helped forecast the 197374 recession, namely housing starts, would be a mistake. Certainly housing will be affected bY the tightening of money, but as of this writing not to the point it was in 1973-74. Housing is not overbuilt as it was five years ago and demand

Throw in the fact that those who invested in real estate and purchased homes during and right after the last recession saw their assets keep pace with inflation and in manY instances increase in value. The American public learned that housing might be a hedge against inflation.

At this time. we continue to forecast housing starts to approach

Story at a Glance

1.75 million housing starts in 198O. total consumption of lumber will be about the same as this year. the West will Pro' duce about 51o/o of U.S. sof twood. . the West should feel the recession less than any other region.

the 1.75 million level in 1980. That would bc l 50.000 unit incrcase over the 1.7 million figure we predicted for 1979.

We see nrulti-family dwellings increasing to over 30'1, of total construction in 1980. Exports of lunrber should climb three (% lrom this year to 1.65 billion board f'eet in 1980. Total consumption of'lumber for 1980 will be 38.4 billion board feet. about the same as we forecast for 1979. The West (including the Redwood region) should produce about 19.7 billion board feel or 51()lr of the nation's softwood consump1ion.

This past year it appears nrany homeowners sidestepped the gas lines or the increasing cost of fuel. and instead invested the money saved in expanding and remodeling their homes.

If the recession is comine (or is here now). the West shoulcl leel the pinch less than other geographic areas of the country. The population of the western stales is growing faster than other areas of the country and should continue to do so throughout the '80s. These people will need shelter. The fact that the West is the western lumberntan's best customer is also a plus for "our side. "

We are also seeing a nrove to become self-sufficient in the production of energy. Most of this energy development will be in the West. Again, another plus.

Another factor to consider. especially in the short run, is that 1980 is an election year. Politics has played a part in the freeing of' mortgage ntoney already. There will probably be more politics in economic considerations during the next year.

Ol all the tough problems we face moving into the '80s, timber supply is the most tryingl the potential imbalance between supply and denrand. The RARE II issue and the fate of the 62 million acres that are being studied for inclusion into the wilderness syslent certainly weighs heavily in the planning processes of lunrbermen in the 12 western states. congress is expected to act some time next year on the issue. What most are afraid of is more further studies and other holdups that won't allow for a reasonably prompt setllentent of the issue.

Barring the RARE II issue and the very near future, which seems to be a tinrc of confusion. we urc optinristic about the future o1' the lunrber business in the l2 western states.

Crisis Expands An Opportunity For Lumber, Building Material Dealers

by John M. Martin Erecutivc Vice Presiclent National Lunrber & Buildine Matcrial Dcalcrs Association

FT ROJ ECT- f IONS for any industry which nrust actively relate to the money market are extremely difficult even for the most as- tute, most k nowledgeable economists.

Lumber and building material dealers in general look to a strong, posilive nrarket for 1980. with a wary eye, however, to what interest rates might do to their home builder customers. Can a builder "live with," "get by," tolerate interest rates matching those paid by department store credit shoppers?

While the dealer-builder sales volunre will face a period of tough times, there will be a very dellnite growth in building material sales to the home owner. The home owner market will set the pace for a good year for the retail dealer.

There will undoubtedly be "rearrangemenls" in the credit relationship between dealers and their contractor customers. There will also be nrore selective selling by the dealers, with customer relations and satisfaction emphasized with those local builders who are surviving the financial tug-of-war.

Of necessity, dealers nrust keep in mind that a long period of high interest rates can be damaging to the business if too much credit is extended to buyers who have not previously demonstrated a consistent. successful track record.

Moving into the eighties will be a positive step for lumber and building material dealers. While eslimates for housing starts for 1980 have swerved all over the field. fronr 1.3 nrillion to 2 million. the path is straighter for do-it-yourself. renrodeling, "let's fix up this place and keep it" attitudes.

The crisis for new home starts actually provides an opportunity for the retail dealer. With more and

more people unable to get or qualify for mortgages, more concern over keeping a little "rainy day" cash handy, and an obvious increase in the number of two fanrilies in a home. the products available through the local dealer will help him pick up the sales slackening caused by a slow down ln new starts.

One ol the unfortunate things that happens in home building economics is that the numbers game becomes a political football. Some numbers from government might look better than reality while some industry nunrbers are prepared to demonstrate a business poverty. Neilher approach should be folIowed. The potential home buyer is confused, the builder only relates to his own nrarket and probably ignores both sets of nunrbers, and the manufacturer of component products has to do his own projections because everyone else's numbers provided no creditable pattern.

Someday. forgetting motives. nraybe the numbers people can get together, discuss the variables, and come up with more consistent estimates on what the industry faces in the year ahead. Sure, forecasts are based in part on proprietary information but it seems that pooling that knowledge in joint forecasting would really be of nrore service to

(Please turn to page I 12)

Story at a Glance Crisis time ahead, but af ter sluggish start to decade, healthy, stable business.. . sales to homeowners will increase more selective selling bydealers...customer credit will undergo "rear- rangements."

Plywood's Home lmprovement Market Heats Up While Housing Cools Off

By Bronson J. Lewis Executive Vice President American Plywood Association

T HE PLY.

I WOOD industry is closing the ledger on the 1970s with four straight solid production years and is looking forward to the decade ahead as a time tunity.

of greal oppor-

New home building slumped in the latter part of 1979 and prevented plywood manufacturers from reaching their fourth consecutive record production year.

Total production will be slightly less than the record 19.96 billion so. ft. manufactured in 1978, according to preliminary projections by the American Plywood Association (APA). Even so. 1979 should be one of the best production years in the industry's history.

The housing downturn will have an adverse effect on plywood demand during at least the first part of 1980, however strong demand from nonhousing markets, particularly the home improvement do-ityourself sector, is expected to keep production at a respectable level.

The association will kickoff four special promotional projects in 1980 aimed at increasing demand in each of the four major domestic plywood markets: in residential

Sfory at a Glance

Housing downturn temporary... annual plywood demand 1982-84: 22 ballion sq. ft.. timber supply problems will continue .. unveneered structural panel products will not replace plywood. four special promotions planned for 1980.

construction, the "APA Build a Better Home" series of house plans; in nonresidential construction, a "Roof Systems Seminar" in California to familiarize 50-100 key contractors from east of the Rocky Mountains with plywood roof decksl in industrial. a "Computerized Plywood Pallet Design Service": and in home improvement/do-it-yourself, an "APA Qualified Dealer" program to help retailers merchandise plywood.

The Qualified Dealer program is a vehicle to strengthen the close ties between retailers, APA and plywood manufacturers; and a way, of course, to stimulate retail plywood sales.

Participating dealers will agree to train their personnel. not only with a new 56-page APA "Plywood Basics Correspondence Course," but also with on-the-job instruction from our field representatives in ways to improve plywood merchandising.

We will also help participating dealers hold clinics to show their customers how plywood can be used in home improvement projects. Qualified dealers will also be given materials they can use in local advertising efforts and they will be well stocked in APA's consumeroriented plans and literature.

In addition, the association will continue to promote the "Profit With Precut" point-of-purchase display rack of plywood cut to convenient sizes as well as other established programs for building material dealers.

Despite the temporary housing downturn as we enter the 1980s, the future looks good for the plywood industry. Our market analysts are predicting an average plywood demand of 21.8 billion sq. ft. annually during the 1980-84 period. Next year will represent the low end of the demand spectrum, while annual demand 1982-84 is expected to be about 22 billion feet.

In addition to consumption of conventional plywood, we project demand for structural unveneered

wood panel products to reach 1.4 billion sq. ft. by 1984.

A number of promising opportunities in the marketplace at home and abroad leave little doubt that demand for plywood will continue to grow in the future, provided the industry maintains its strong promotional efforts.

At the same time, the wood products industry faces basic timber supply problems that have been well-publicized in the national media. The timber supply situation brings up an obvious question: how can the plywood industry meet

(Please turn to page 1 10)

Railroad Bullish for 198Os

By Thomas J. Lamphier President Transportation div. Burlington Northern

l'I ATURALLY.

llwe at Burlington Northern are concerned by pro- jections of a sharp decline in home building in 1980. Our sources indicate that high interest rates and tight mortage money will contribute to a l5oft2001r decline in housing starts next year. This is down from the 1.7 million estimated for 1979 and the record 2 million new homes begun in 1978.

A significant part of Burlington Northern's business is tied to housing construction. We are a timber producer, a lumber, plywood and

Story at a Glance

15o/o-2Oo/o decline in housing construction -

commitments being made for more forest products rail hauling capacity.

A

. . . underlying demand for housing strong and will continue through the decade... increased

fiberboard manufacturer and a railroad hauler of forest products. More than 40%r of U.S. lumber produced ends up in home construction so we expect a slight setback next year. But there is cause for optimism. Another 2001' of the lumber production is used for home remodeling and repairs and when people stop buying homes, they often look for ways to improve the home they have.

Looking beyond 1980, although high mortgage rates will put a damper on home buying in the short term, they won't reduce long term need for new homes.

The construction industry is riding on the crest of the post World War II baby boom. Children born in the early 1 950s are just beginning to reach the age and financial maturity to want to purchase homes of their own. lt has been estimated that the most important home-buying market-young adults between the ages of 24 to 34- will increase by 660,000 persons per year over the next l0 years.

It is also significant that these potential home owners are pulling in good salaries. More often than not, young married couples today command two healthy incomes. Although the cost of construction continues to risc and interest rates may never return to the levels of the I 960s, it's apparent that young people today are willing to make the sacriflce necessary to own a home.

Right now mortgage money is scarce and very expensive. Some analysts expect mortgage rates to increase to l40l' before eventually dropping off sometime late next year. But today's slow home-buying market is not due so much to high interest rates as to the large percentage banks and lending institutions are requiring buyers to put down on a home. Lenders are asking for downpayments as high as 25t\,. Most of the buying today is being done by couples or individuals with equity in another home. Those in the market for a flrst home are holding off while their savings accrue. Meanwhile. demand for homes is piling up.

All indications are that when mortage money becomes more available, housing construction will pick up. The National Association of Home Builders has projected that new home construction will average 1.9 million units per year through the 1980s and beyond. Growing population in western states will assure forest products

(Please turn to page 109)

The Economy and Housing in the 198Os

by Dr. Randall J. Pozdena* Economist Federal Reserve Bank ol'San Francisco

HE EARLY

1980s will be a critical juncture f,or the American econ- omy and its housing industry. The condition of the economy in 1980 has largely been preordained by the policies of the recent past, but the policies pursued in 1980 will determine whether the economy continues in its ten-year-old pattern of stagflation or settles down into a more acceptable scenario of steady growth and low rates of interest and inflation.

The unexpectedly high rate of money supply growth in the April to October period of 1979 very likely snuffed out the incipient recession of 1979, but that effect will be temporary and the recession should begin to develop more fully in the first quarter of 1980 or early in the second quarter. It may be summertime or later before major increases in the jobless rate are observed.

The high short-term interest rates that followed the Federal Reserve Board's policy changes on October 6. 1979. should begin to abate early in 1980. These rates should fall sharply once credit demand begins to slacken. Shortterm rates of 8ol, by year-end 1980 are not impossible. Long-term rates typically fall later and more slowly than short-term rates.

However, if the markets sense that ground is really being gained in the fight against inflation as a result of the new direction of Fed policy, Iong rates may tumble more rapidly than their traditional pattern would predict.

Housing will be weakened by the recession and the relatively high costs of long-term credit. However, recent innovations in the sources of funds for lenders in the housins market will protect the supply oT credit from the exaggerated reductions we have observed in the oast.

On the demand side. as long as

inflation expectations remain strong, consumer tolerance of high interest rates will be somewhat stronger than in the past. The persistence ol these expectat ions would be a mixed blessing, however. because it would indicate that a much deeper or prolonged recession may be necessary to successfully combat inflation in the long run-

The policy choice which our economy faces going into the decade of the Eighties is a simple one. If, in an attempt to protect the economy from the effects of a recession, we prematurely apply fiscal or monetary stimulus to the economy, inflationary forces will accelerate. Inflation rates of 20rZr25t\t are conceivable in the next cycle and the ultimate control of inflation may escape our grasp.

A more hopeful scenario would be one involving a policy of steady

Story at a Glance

A strong decade... short term money rates of 8o/o possible by year-end 198O. inflation rates of 2Oo/o-25o/o "conceiYable in the next cycle".. early 198Os a critical juncture for U.S. economy and housing.

and modest money growth and movement toward a policy of balance in the federal budget. These policies would delay recovery from the recession that is at hand. but they are the only ones which have the prospect of reducing inflation in the long-term and providing the foundation for sound economic growth.

If we pursue this latter path, the weak conditions of 1980 will sradually give way to an econdmic environment that is better for housing in many ways. On the construction-cost side, speculative appreciation in land values should slow as investors' demand for "inflation-

(Please turn to page I 1 1 )

Hardwood Availability a Problem

by Larry R. Frye

Fine Hardwoods/Anrerican Walnut Assn Indiananolis. ln.

Ai"Y"t i"r":

1980s, our association members see challenging times ahead.

Raw material availability will be our biggest concern. North American forests and woodlands are now supplying wood to all parts of the world. At the same time. the number of acres devoted to timber production seems to be on the decrease. This means forestry in the United States has to be intensified if the wood is to continue to be available.

Story at a Glance

Raw material availability the biggest concern . . wood used for fuel may reduce future veneer and lumber supplies. . gasohol production may reduce land available for growing trees. better forest management essential.

landowners or they will continue to take the easiest route

The possibility of increased production of gasohol from grain will encourage additional land clearing for row crops. This too, must be confronted by forestry promoters. If for no other reason than support for the forestry program, the membership of the association should increase. All hardwood veneer mills, and most of the large lumber mills should be behind this effort.

As for business in 1980. we will continue to be optimistic and proceed into 1980 with an open mind. We know tight money will affect our business. and we believe the market will soften some. but we do

not feel the bottom will drop out.

People are expected to have less to spend at least through the first half of the year. Businesses are likely to continue to reduce inventories, so we shouid all keep our inventories in line in the meantime.

The slowdown will make it more difficult to "make a buck," thus the need for greater efficiency will be more evident. Maintaining a tighter control on production rates and related costs will be more important to the mills.

We encourage you to visit the new association headquarters at 5603 West Raymond St., Suite "O", Park Fletcher Industrial Complex, Indianapolis, lndiana. You are always welcome.

Another Good Year for Gedar Shingles, Shakes

THE RED cedar shingle and I handsplit shake industry has enjoyed a high level of consumer and trade demand throughout the West during 1979, and it is anticipated that this demand will be sustained to a substantial degree durine 1980.

Since the 13 western states are this industry's premiunr market, it is significant that: the West is enjoying a 1.8V, annual population growth, over twice the national figure: westerners have a $342 per person higher average income than average U.S.l 30(1, of housing starts and 2601' of home improvements take place in the western area despite the fact that but l8{X, of total population resides in this region. (U.S. Department of Commerce figures. )

All industries who rely on hardwood timber. as well as those who rely on lumber, veneer, or wood fiber in other forms must band together in full support of hardwood forest management efforts.

The 1980s will see wood once again used for fuel, which means additional pressure on the volumes of young, straight trees that are easy to cut and stack. These are the same young trees that represent our future lumber and veneer trees. Using trees for fuel wood cotrld be an excellent way to use crooked, low value trees, but the message has to be clearly presented to the

Custom home construction is a key factor in the industry's optimism. Traditionally less affected by market conditions, upper level inconre consumers continue Lo manage financing and to exerl their influence on architects and builders in the use of quality components, such as cedar shakes and shingles.

Another major factor is the burgeoning residential remodeling industry, as it encompasses re-roofing and over-roofing. Western remodeling contractors are increasingly aware of the ability of cedar shingles and shakes to visually unify and beautify a residence when a major remodel is called for, and to

bring durability, beauty and low maintenance requirements to even a simple re-roofing project.

Story at a Glance

High levelof consumer and trade demand for red cedar shingles and shakes expected in 198O. .. strong custom home market, plus increased residential remodeling will bolster market.

The surging multi-family apartment and condominium market is another key consideration. More and more builders and investors are responding to an increasingly sophisticated consumer (whether owner or renter) who is looking for habitation that brings quality in both appearance and construction. Also. western architects and builders have led the U.S. in their acceptance and use of cedar shakes and shingles on commercial structures of all varieties: shopping centers, hospitals. restaurants, offices. etc. Product use in this category of (Please turn to page I I I )

Built-in Demand will be a Major Factor

By William E. Baugh William E. Baugh & Associates Newport Beach. Ca.

Tl3'"'lo"oJ"

balance, because of fundamental factors of demand, has continued to be favorable throughout 1979 in spite of it being a mod-

est year of production compared to the previous two years.

Although a general economic slowdown is quite possible next year and unit volume, (which has historically trended with real Gross National Product). may slow, we believe that price increases will exceed the rate of inflation. Overall value of shipments will grow faster than real GNP (about 4%r per year) as more and more buyers become involved in the "commodity syndrome" of wanting goods rather than cash as basic materials advance.

We expect the recent interest in the acquisition and/or merger of forest products companies will continue as acquirers recognize the greatly understated asset value of timberlands and high replacement cost of plant facilities, especially in relation to market prices of these shares.

The underlying value of lumber and plywood, particularly from a replacement cost standpoint, will continue to be backed by the value of timber. The ereatest asset held

Story at a Glance

Smaller purchases by dealers as a cash manage- ment method; more wholesale distribution activity. further breakdown of species preference. 1.6 million housing starts in '80. increased recognition of the value of timberlands.

by the major forest products companies is their valuable timberland. While the value of timberland is highly theoretical it does represent an asset that managements will not dissipate because of over-producing in an adverse short term economic market because long term demographics indicate long term demand.

Despite rising prices and record money rates, housing starts in 1980 should achieve a level of 1,600,000 or more as need for housing accompanied by long term rates present buying opportunity to the prospective buyer.

An unprecedented demand for housing and remodeling appears to be shaping up for the next decade. The Mortgage Bankers Association of America estimates that 2.2 to 2.4 million housing starts per year will be needed during the 1980s to provide shelter for new households and replace losses to existing housing stock. Backing up this statistic is a Census Bureau estimate that by 1990 there could be as many as 107 million households in the United States. compared to 76 million last year. That's a 4lol, gain.

The Sunbelt States and the West will continue to grow in demand and actively because of continuing population shift. When consideration is given to the fact that 40(X, of the nation's population growth since 1970 has occured in the states of California, Texas and Florida (plus extraordinary growth in adjacent or in-between areas) it will present a challenge to managements to participate in this opportunity amid rising costs of labor,administration, and borrowing.

As market values rise in the 1980s, smaller increments will probably be purchased by dealers as one method of cash management causing even more truck shipments (probably deregulated) and additional wholesale distribution yard activity for the spot market plus a further breaking down of historical species preference. No doubt the western buyer will continue to go along with the national trend of getting the job done with what is cost effective when needed.

On balance. there is much to look forward to in the long term outlook as we in the West provide services to fulfill the need of a growing market. We are in the right place; which reminds us of the old story regarding bank robber Willie Sutton. When asked, "Why do you rob banks?", he replied, "Because that's where the money is."

A Year of Reduced Demand

by Howard C.A. Hunter Director. sales & marketing Lumber & Plywood Div. St. Regis Paper Co.

flt E view l9- IU 80 building activity with a great deal of uncertainty. It seems to us that it will be a year of reduced demand because of economic and nolitical factors.

Assuming that the present conservative monetary policies are continued, housing starts could easily fall below the lry' million level. Prices will increase slightly horvever because of cost push and reduced production levels by mills dependent on public timber.

After 1980 we see a very favorable five to seven year period with the traditional cyclical behavior of housing starts Iess dramatic than in the 70s. Prices will exceed inflation each year as a result of the demand/ supply imbalance and a continued cost push.

Heavy Canadian stud production will continue to hold down price increases for that product line. The dollar ratio is expected to gradually narrow as the decade unfolds.

Regionally, the mid-South and West Coast building pace will be stronger than the national rate and should offset the loss of Midwest and Eastern markets to freight cost increases.

The trend by large corporations

(Please turn to page 35)

Story at a Glance

starts,

higher prices

West stronger than rest of U.S.... heavy Canadian stud production will hold down price increases for that product line. majors will increase their role in distribution.

Fewer housing

slightly

. . .

Gonsumers are Discovering Pressure Forecast for Treated Lumber

by Richard E. (iardner President Western Wood Preservers Institutc

1979 WAS a significant year in the growth and sales of pressure treated lumber to builders and homeowners.

Several factors influenced this growth curve in production and sales.

WWPI plans to step up such activities in 1980 as it reaches out to the builder, landscape architecls. and consumers in growing numbers. Photos have been taken and stories written which are committed to run in publications for architects and builders. and such prestigious consumer media as Sunset magazine.

Particleboard the 198Os

bv Robert E. Dougherty Executive Vice-President National Particleboard Association

P

f8Tf;'"'

had a fantastic year in 1978 when it reached an all-time production high of 3,866 nrillion sq. ft. (%" ba- sis), a level which is probably close to maximum production flor the industry.

(

I ) The higher prices of durable species have made pressure treating more cost-efficient and competitive than ever before.

(2) The availability of treated wood has aided in the expansion as suppliers, dealers, and consumers come to rely upon pressure treated wood as a highly dependable source.

(3) Consumer awareness, brought about by the industry's effort, also has played a role in this remarkable growth.

The Western Wood Preservers Institute. an organization of 19 western wood preservers, has invested its time, energy, and resources to glve consumers complete and accurate information on pressure treated lumber. In addition, it has promoted the many uses of its products with lively ideas for decks, planters, gazebos, fences, and the like. Now. its consistent promotional program is beginning to pay off in the marketplace.

Story at a Glance

Promotion of pressure tre- ated wood has paid off. four new treating plants opened in the West this year, two more slated for 198O. more than l OO million bd. ft. of waterborne salt-treated lumber expected to move through western plants next year.

In addition. it will continue to offer a flow of exciting ideas for the uses of pressure treated wood through its public relations program. Articles that inform and persuade customers to visit their local lumber dealer are in the hands of editors of 1250 newspapers in the l3 western states. Thus. dealers will be able to benefit fronr this strong promotional campaign.

Individual WWPI members also have instituted aggressive marketing plans of their own to reach the retail segment of the treated wood business. New and established dealers have responded favorably. and many are finding they can make attractive profits with a product they had not offered previously.

Naturally, the lumber and building materials dealer has done his homework on which species and grades are most appropriate for landscaping and residential use. Also, each dealer has studied the grades and species most desired by the particular trade he serves. And realizing that the dealer is an expert on these matters. the homeowner is turning to him for professional counsel and advice.

As a result of these factors. we see the acceptance and growth of pressure treated wood continuing in 1980. Last year, we saw four new treating plants opened in the West. Next year, we anticipate that at least two more plants will open. Growth like this reflects solid confidence in both the product and its market.

By way of production, we expect to see in excess of 100 million board feet of waterborne salt-tre-

(Please turn to page 113)

All of its major markets were strong: housing, furniture. casegoods, kitchen cabinets, and mobile homes.. In fact, many industrial customers were on allocation for several months throushout the year.

Sfory at a Glance

Particleboard production to dip next year, with a rebound in the 198Os...increasedearly acceptance of the product by d-i-yers is forecast . widespread use of waferboard, with more firms manufacturing it.

Of the total shipped, I,149 million sq. ft. was underlayment, 70 million was shelving, and stepping accounted for approximately 6 million -all builder products. The interesting part of examining these figures is that each product showed increases over the year before, while the mobile home market shipments decreased and the industrial markets edged up marginally.

Particleboard manufacturers see remarkable opportunities in providing builders and d-i-yers with their products. especially in the years ahead when other panel products will be incapable of meeting the market demands and particleboard's ready access to markets and

distribution channels will

One new housing product, for example, that will gain widespread acceptance quickly will be waferboard, a particleboard product that has been used in Canada for over l5 years for roof, wall, and floor sheathing, as well as other exterior applications, and which will soon be manufactured in the United States by many particleboard companies.

Last year, NPA opened its membership to Canadian particleboard manufacturers, and already, four waferboard companies have joined, indicating that there is a huge market here for waferboard products.

A more traditional particleboard product being used in increasing quantities this year is shelving. It has always been available at the retail level as a finished product, usually vinyl-wrapped or laminated, but it is now widely sold by

dealers "raw" in cut-to-size lengths, square edged or bull nosed.

As the remodeling boom continues, d-i-yers, who constitute a relatively untapped market for particleboard products, are beginning to use particleboard for certain applications where formerly other materials were used. As they gain more experience with the board, it can be expected that their purchases will increase.

This year, 1979, we expect particleboard production to fall off slightly from its all-time high in 1978 and to continue to dip in 1980 to approximately 3.5 billion square feet, and then to rebound in the early 1980s when housing demand should re-appear.

Most estimates of the housing market suggest that a 2 million housing start level is coming and if that is accurate, particleboard manufacturers will find healthv vears ahead.

Slower Growth With lmprovement After Mid-Year

by Dr. Raymond Jallow Senior Vice President and Chief Economisl United California Bank Los Angeles, Ca.

? WO over- I riding concerns in the economy for the year 1980 are the rate of inflation and the currently high rates of interest and tight money markets.

Inflation, with the passing of the bulge in oil prices, will continue at unacceptably high rates. The Consumer Price Index is projected to increase by 9.50/o in 1980 compared with a 130/o increase so far in 1979. Interest rates are expected to rise further, even beyond the recently established record highs, but should begin to decline toward midI 980.

Real GNP is expected to decline in the first quarter, stabilize in the second, and begin posting modest gains in the second half of the year. The average real growth in GNP for the year is expected to be 0.50/o

(9.20/o in dollar terms), down from the small rise of 1.50/o estimated in 1979.

The construction industry in 1980 is expected to show only modest growth in dollar volume, which will translate into a decline when adjusted for inflation. The western states, led by California, will continue to perform relatively stronger than the rest of the nation throughout the year.

Residential buildine. which coffififthsof

the total dollar volume of U.S. construction spending, is predicted to edge down to $97 billion in response to a further decline in new housing starts and a decrease in new home completions.

Qq4mercia! building is expected to@st performance of all components of the total construction industry, due to continued strength in office building. A gain of 14% is anticipated in 1980, following increases of 23%

and 260/o in the previous two years.

Industrial buildine in the U.S. will-refiEEI- somffipact of the slowdown in economic activity, with a rise of l0oh projected for 1980. After the impact of inflation, this will represent only modest growth in real terms.

Public construction. which has exp-eriencecl wkle swings in recent years, appears likely to show a gain of close to 100/o in 1980, in contrast

Sfory at a Glance

Home construction likely to accelerate in California in second half of 1980...home improvement outlook brighter than new residential construction... in summary: slow and declining first half, modest recovery in the second half.

to an increase of less than 30/o estimated for 1979. Increased distribution of federal funds to state and local governments is expected to account for the larger increase during 1980. However, when adjusted for inflation, public construction is unlikely to show any growth in real terms.

In spite of the sharp rise in mortgage interest rates during 1979, a severe decline in housing starts similar to the 1974-75 period is not likely in 1980. This is largely due to the preservation of liquidity in institutions which lend to the housing and construction industry through: (a) their offering of consumer money market certificates tied to the yield on Treasury bills; (Please turn to page I 17)

For more forecasts

See page 24

Order a Simpson Stok-Lam Beam and see what makes them different from ordinary glueJaminated beams. They're cut toorder,right out of inventory. The Stok-Lam Beam you want today isn'twaiting tobe

cut and milled out in some yard. It's in Simpson Building Supply inventory righf nou.'. When we get your size requirement, we cut to your specifications - any length you want, up to 72 feet. And then we deliver, as fast as humanly possible.

If you're saving time, you're saving interest. Nobody has to tellyou how expensive it is to borrow from the bank. And every day jobs are delayed waiting for beams, it's costing plenty. -

At the high rate of today's interest, specifuing Simpson Stok-Lam Beams ian be a good hecigeagainst.inflation - especially when you conside-r that they're longer and straighter than siwn timber. Less expensive than steel. With allthe advantages of laminated wood: beauty, high strength-to-;eight ratio, easy workability, dimension-al stability and go6d insulation and fire resistance.

Simpson Stok-Lam Beams are rated as architectural grade beams. And they're made of lumber specially selected for good laminating qualities. A superstrength waterproof adhesive keeps them permanently bonded together.

For more informatircn about Stok-Lam Beams. contact Simpson Building Supply.

Super-fast delivery saves days on the job.

Naturally, the faster you get yourStok-Lam Beams,the taster jobs get done. You and your customers wontt have to worry about expensive sub-contractinq delavs or paying for labor that's idle because of the liold-ui. And you can go on to other profitable jobs a lot fasier. H..dqu.rt G-900 Founh Avenue, Seaftle, WA 99164, phone (206) 292-5051. wEsT€RrusTR|BUT|o|{CE1|TERS:ARcATA,ca|iforniag5521,DrawerHH'Phone(707)822.

Set Your Sights 9n

Brush Industrial Lumber Co., Division

7653 Telegraph Rd. Montebello, CA 90640

(213) 723-3301 o (714) 994-62a0

930 Ashby Ave. Berkeley, CA94710

(41 5) 843-4390

1576 South 300 West Salt Lake City, UT 841 15 (801 ) 484-761 6

Main Office 2150 Oakdale Ave. San Francisco, CA 94124 (415)M7-0772

Los Anseles Hoo-Hoo ClubJan. ll' transportation nieht] Montebello Country Club, Montebello, Ca.

Paciiic Northwest Hardware & Implement AssociationJan. l3-15. convention, Spokane-Sheraton Hotel' Sookane. Wa.

National Fiousewares Manufacturers Assn.Jan. 141?. national housewares exposition, McCormick Place and McCormick Place West, Chicago' Il'

National Association of Wholesaler-DistributorsJan. 15-19, annual meeting, Ilikai Hotel, Honolulu, Hi.

Dubs Ltd.Jan. 18, lumbermen's golf tournament no' 365, San Jose Country Club, San Jose, Ca.

National Association of Home BuildersJan. l8-21' 36th annual convention/exposition, Las Vegas Convention Center, Las Vegas, Nv.

Mountain States Hardware & Implement AssociationJan,20-22, convention, Antler's Plaza Hotel' Colorado Springs, Co.

Oak'land-East Bay Hoo-HooJan. 22, softwood night' Howard Hofmann, speaker. Place to be announced.

Western Wood Products Assn.Jan 15-25' Regional Meetings. Jan. 15, Sheraton Inn-Airport,-?ortland Or', "lan. t6', Ramada Inn-Airport, Spokane, Wa.l Jan' 17, Red Lion Motor Inn, Pendleton, Or.l Jan. 22, Yalley River Inn. Eugene, Or.; Jan. 24, Host -lnternational Hotel-Airport, Sacramento, Ca.l Jan. 25, Registry Resort, Scottsdale, Az'

lmnorted Hardwood Products AssociationJan' 29-Feb' 3, annual meeting, Registry Resort. Scottsdale, Az'

Forest Industries Advisory Council Island. Fl.Feb. l3-16, Marco Feb. 14-16,

National Home Improvement Councilexpo/convention'80, Fontainebleau Miami Beach, Fl.

Dubs Ltd.Feb. 15, lumbermen's golf tournament no' 366. Pitchy Selects, Peacock Gap, San Rafael' Ca.

Los Angeles Hoo-Hoo ClubFeb. 15, Valentine's D-ay Olnnei dance, Luminarias Restaurant, Montery-Park, Ca'

Oakland-East Bay Hoo-Hoo ClubFeb. 19, hardwood night, place to be announced.

Wood" M6ulding & Millwork ProducersFeb. 20-23' annual meeting, Pointe West, Phoenix, Az.

Montana Building Material Dealers' AssociationFeb. 2l-22. annual convention, Colonial Motor Inn, Helena, Mt.

Blacli Bart Hoo-Hoo ClubFeb. 22, industry night, tour (beeins l:30 p.m.) of new Georgia-Pacific mill; dinner 6:5i p.m., Ft.-Bragg, Ca.

California Retail Hardware AssociationFeb. 24'26, convention and show. Brooks Hall, Civic Center, and Golden Gateway Holiday lnn, San Francisco, Ca. Intermountain AisociationFeb' 24-26, convention, Covey's Little America, Salt Lake City, Ut'

WWPA Spring Meeting March 18'21

Western Wood Products Association will hold its annual Spring Meeting at the St. Francis Hotel in San Francisco, Ca. March 18-21.

\(/e've grown through this past year, as have the namesakes of DMK-Pacific. That's Michael, "ge 7, on the left; Katie, 4, in the middle; and Dennis, 10 years old, on the right. All of us ar DMK, join the D. and the M. and the K. in wishing you all the best for the Holiday Season and best wishes for a prosperous New Year.

Bob Staunton Dave Walton Hank Aldrich

Eric Everson Linda and Dwight Curran.

T HE MAIN THRUST of Learning

I Resource Center activity for 1980 will be grass roots training meetings in the field.

The first of these were retail selling skills workshops for both new and experienced building material salespersons conduced by Bob Mullen, regional mgr. for Armstrong Cork Co. Others will be held in each district or region during January, February, March and May.

Other regional training meetings coming up are in building material math, reading and estimating, plywood basics, selling lumber and dealing with codes for sales personnel plus Plen-

wood System and All Weather Wood Foundation for contractors and building officials.

Additionally, the Learning Resource Center library has l6mm. films and LaBelle audio visual cassettes or slides and audio cassettes for use at the individual store or district level on basic sales training for retail building material sales personnel. These can be conducted by store personnel or the WBMA staff.

American Plywood Assn. has produced a correspondence course on plywood basics.

A wood products seminar, presented by Western Wood Products Assn. and American Plywood Assn. in cooperation with the NLBMDA, will be held twice in Seattle, Wa., in December. "6 Ways to Improve Return on Investment," a seminar conducted by the Pence Brothers, is

ARIZONA SGENE@

rT' ORKMEN'S COMPENSATION

UU rates took another increase on Sept. l. Under Code 8232, Outside Employees, Arizona still leads all states with the highest rate.

Although ALBSA was responsible for introducing a bill in 1978 and again in 1979 in an effort to reduce the costly claims made under workmen's com-

pensation, Governor Babbitt vetoed both bills. We will try again in 1980 to seek legislation to clean up some of the inequities of workmen's compensation in our state. Many times the claims should not be charged to the employer. In addition, some injuries should not be allowed.

In cooperation with the State Workmen's Compensation Fund, ALBSA is developing a safety film which can be shown on LaBelle equipment. Designed for new employees, it will, I think, cut down on the many injuries which

scheduled for Anchorage, Al., April 29, 1980. A "Key People Development Workshop" conducted by Vander Wegen & Kincaid is planned later for those who were unable to attend the previous series. The building material marketing course will be conducted for the ninth year at WBMA Headquarters. First section: Feb. ll-15: second section: Mar. 3-7; third section: Apr. 7-l l.

The first court action outside Ca. challenging the RARE II process has been decided in favor ofthe Forest Service. The U.S. District Court in Spokane, Wa., ruled that the Forest Service acted properly in a timber sale located in a roadless area of the Colville National Forest which was recommended for non-wilderness designation under RARE II. The Kettle Range Conservation Group of northeast Wa. had sought to block the timber sale, known as the Ryan sale, contending that an Environmental Assessment Report (EAR) which evaluated the effects of the alternatives to the sale was inadequate. The group also contested the sale because it was within a controversial roadless area which group (Please turn to page 121)

occur due to the lack of safety education.

Fifty employees attended the fork lift training classes sponsored by the association in Phoenix and Tucson in November. Naumann Fork Lift Co. worked with us in conducting the training sessions.

In another education area, a keY development workshop is scheduled for Feb. l8 in Phoenix.

ALBSA board of directors meeting is scheduled on Dec. 12. at The Pointe, Phoenix.

The ALBSA annual convention is scheduled on May l, 2. 3, 1980, at Double Tree Inn. Tucson. Jim Stewart, Stewart Building & Roofing Co., is our 1980 convention chairman. The first planning meeting will be held this month.

I was out in the field to visit members in the Nogales, Douglas and Safford area in November.

CHUCK LINK executive director

FRANK DAVIS executive vice president

As experienced, professional lumbermen, we deliver top quality, plus service and the largest diversified lumber and lumber products inventory in the West.

Our consistent delivery of prime quality harclwoods and softwoods since 1883 is no acciclent. Because at J. E. Higgins Lumber Company vou clo business with professional lumbermen who care about controlling the quality of our multimillion dollar stock every step of the way. Buying, stacking, air seasoning. kiln drying, milling, custom coating, selling, loading and delivering. All these operations are supervised by lumbermen you have met in the course of trade activities. men you respect.

Chcxrse from 250 species of hardwoocls and sof twoods. cklmestic or imported. Flooring, butcher blocks, moulclings. and even glues, sterins and finishes. Also plywoocls. medium density fiberboards. hardboards.

and particle boards. available now. too, with custom coatings.

Looking for good old-fashioned service'/ Lumber distributors outside our marketing area can get it. together with prime lumber, by calling Verlon McKinney, at our National Sales Division. Call him at (.115) 4719330. Retail lumber yards. cabinet shops and specialty shops, contact your nearest J. E. Higgins yard/service center:

Union City, CA. (415) 171-1900

Sacrermento, CA . ( 916) 927 -27 27 San Francisco, CA . (r115) 824-8714. Reno. NEV o (lQly 331-3033

J.E.HIGGNS LLMBER COMPAI\Y

1399 Ygnacio Valley Road. PO. Drawer HL Walnut Creek. CA 94598 Tel: (415) 938-9300

The

Merchant

The 1979-80 Wood Products Market Outlook

By the National Forest Products Association

I N 1979, for the second straight ! vear. the markets for wood produits have held up bettter than most forecasters had exPected.

More than 1.7 million housing units will have been started bY the end of the year, down from 2.0 million units built a year earlier but better than the 1.5- 1.6 million units that were projected. The levels of both years are attributable to the expanding use of secondarY mortgage markets and the sixmonth money market certificates that have eased the thrift institutions' dependency on Passbook accounts. These alternate sources of mortgage funding have responded to the demand for housing from a growing number of household formations.

Record volumes of mortgage lending commitments are certain to forestall a collapse of homebuilding before the end of the Year desPite

recent moves to tighten the moneY supply.

The Federal Reserve Board's October 6, monetary actions sent shock waves through the entire economy with impacts that are still being assessed. On that date the Fed announced an increase in the discount rate to a record l2tth, an increase in bank reserve requirements and a change in the method of monitoring growth of the moneY supply.

The moves are aimed at reducing demand for credit and slowing inflation. Because new mortgage credit is the fastest growing use of credit in the economy, having srown from about 20 billion dollars in 1970 to 101 billion dollars annual rate in June, 1979, it is clearlY a blade in the inflationary fan the Fed is trying to slow.

If the current tight money PolicY is sustained far into 1980 there can be no doubt that the year will be a

(Please turn to Page 70)

should ease tight moneY policy somewhat. .. 1.45 million housing starts with 72o/o ol the total singlefamily homes... industrial production will remain flat.

E SEOL-OIA SL-PPI}- JF r.u. ,,fi w ' z>vDlttmer trq. ' -rarr'erq' wv. v+>rt .- Dialing from California: (800) 862-4613 or (7071 864-t7ll

SEASONS GREETINGS

IHRICE-ll0tl0REll at national distributor meeting was the Palmer G. Lewis Co., for significant activity in building materials distribution. From l.-r.: S.M. Van Kirk, founding executive director ol National Building Material Distributors Assn., Richard E. Lundgren, president, PGL, and oresident-elect ol NBMDA; Palmer G. Lewis, chairman of the board emeritus of PGL, Robert D. Peterson, chairman ol the board, PGL; and Robert E. Martin, NBMDA president.

Lewis Gompany's National Recognition

aOOD NEWS comes in llthrees... anci the Paimer G. Lewis Co., Auburn, Wa., based building material distributor, was honored three times at the National Building Ir{aterial Distributors Association's annual fall convention in Nov., in New Orleans, La.

The Lewis Company was presented the prestigious S.M. Van Kirk Award as the "Nation's 1979 Wholesale Building Material Distributor of the Year." Selection was made in a nationwide ballot of retailers and manufacturers.

The Van Kirk Award was initiated three years ago to recognize the contributions of S.M. Van Kirk, founding executive director of the associati on.

With five other wholesale distributors, Palmer G. Lewis Co. had been voted regional winners in balloting sent to over 9,000 retail

dealers and home centers in the U.S. and Canada. In final balloting on the six companies, the leading building material manufacturers gave the most votes to the Seattlearea Lewis Co.

Palmer G. Lewis Company's founder and namesake was also recognized for his service to the building material industry by being selected as an Honorary Member of the NBMDA

Richard E. Lundgren, PGL Company president, was elected president of the association for the upcoming 1979-80 year. He formerly was 2nd vice president of the group, and is also a member of the Home Center Advisory Board.

Lundgren is a graduate of the University of Washington, and joined Palmer G. Lewis in 1971. He served in several marketing posts

before being appointed executive vice president in 1977 and president and chief operating officer earlier this year. He and his wife, Patricia, and their two children reside in Federal Way, Wa.

Other officers elected at the same time by the NBMDA membership were: lst v.p., John M. Gillespie, Hansen Corp., Walled Lake, Mi.; 2nd v.p., J. Hays Wimsatt, Wimsatt Brothers, Inc., Louisville, Ky.; and treasurer, Richard A. Kasper, Amerhart Ltd., Green Bay, Wi. Frank O'Dowd was also re-elected as NBMDA executive v.p. and secretary.

PGL has l7 wholesale distribution centers covering northern California, Oregon, Washington, Alaska and Montana. In addition the company owns 700/o of Superior Building Supply which operates four retail lumber yards in Alaska.

SIERRA PACIFIC INDUSTRIES

9 Northern California Manufacturing Centers Douglas Fir, Incense Cedar, Ponderosa Pine, Sugar Pine, and White Fir. Green & Kiln Dried.

MOULDINGS: Chico Ca. (916) 895-3311

Al Ryan Paul Bean

LUMBER SALES: Redding, Ca. (916) 275-8812

Ron Hoppe, George Rogers, George Sharp, Paul Trueb, Bill Wessner, Max Corning and Terry Kuehl

Kinztrq* is mqking tracks to Heppner

Weve just moved our Lake Oswego sales office directly onto the mill site at Heppner, Oregon. So now we will be able

to give you even quicker response and service on your plywood

'Kinzuq is one oJ the last oJ the Mohicqns in an industry where independents are becoming a uanishing breed.

Over Reaction To Predicted Housing SIump?

by Pete Niebling Western Manager North American Wholesale Lbr. Assn

IUMBER- L MEN who have been wait- ing for the "other shoe to drop" in housing activity have finally heard the "thump." Short term interest rates which affect mortgage money for loans have finally begun to do what rising housing costs and high mortgage rates could not.

Reaction to this long expected housing downturn has some prognosticators predicting Armaged- don. Current outlooks for 1980 grow more pessimistic each day.

Is this an over-reaction?

The housing slumps of 1969-70 and 1974-75 adversely affected the forest products industry. So will the 1980 downturn.

Nevertheless. the environment in 1980 for the forest products industry is quite different from the previous two downturns.

The shortage of timber stumpage for the U.S. producer over the past few years gives him a new "set of numbers" to work with. There is every reason to believe that he will have to curtail production to whatever demand is. The old indus- try cliche of upping production when the market declines is simply no longer viable.

At the same time, both the wholesaler and retail dealer have changed their buying habits since the last housing slump. Seasonal inventory buildup is a thing of the past, and today there is no inven-

National Outlook Moving Into the Eighties

By John Russell Seattle-First National Bank Seattle, wa.

T HE VALUE of the dollar is I sinkingl the price of gold is rocketing; and inflation remains intransigent. The Fed moves to stabilize exchange rates...

Is it 1979 or 1978? It could be either. Last year's dollar rescue effort was successful for about six months until it became clear that inflation was not relenting and that the administration had no coherent policy for dealing with energy shocks.

Will this year's answer by the Federal Reserve be any more successful than last year's? The proffered solutions are notably different. The 1978 policy was essentially a stop-gap emergency support effort to buy time while a depreciated dollar improved our trade balance and while inflation

(hopefully) cooled during an anticipated economic slowdown.

No such luck.

The revolutionary government in Iran cut oil exports by a third, giving OPEC hawks the oppor- tunity to ram through 250lo price rncreases. Almost as bad, a modest slowdown in domestic demand was not enough to appreciably retard price gains, especially in housing.

This year's remedy, however, is a very hard dose of monetary restraint. In early October, the discount rate was raised 100 basis points, and reserve requirements were imposed to boost the cost of purchased money to commercial banks.

More importantly, the Fed promises to weigh reserve growth more heavily while relying less on rnterest rates to measure the stringency of monetary policy. The new attitude at the Fed insures that the recession, which probably

tory in the marketplace as there was in 1969 and 1974. Additionally, there is no high inventory level at the mill.

On November l5th, there was over a billion feet of lumber on open interest sold or bought into the futures market for deliverv through September of 1980. It's ; new factor in the distribution of forest products that didn't exist in that magnitude in 1969 or 1974. Although this market involves basis trading, species correlations and forward pricing in a complex manner, it does affect the lumber

(Please turn to page 37)

Sfory at a Glance

began early last Spring, will be worse during the next six months than it was during the last six. Sharply higher interest rates will induce sharp drops in inventory accumulation, residential construction, and consumer purchases of big-ticket items.

The important question for the 1980s is not so much "how deep this recession?" though that is not entirely clear, but rather, "how rapid the ensuing recovery?" Will the Fed continue its past pattern of pushing up reserves fast to lower interest rates and reliquify the (Please turn to page 35)

"Forest products industry is not faclng an Armageddon...excellenthome improvement markets; fair to good industrial and export buslness... 198O different from earlier downturns.

Story at a Glance

Failure of Americans to reduce their standard of living means more infla- tion, less investment, lower productivity and slower growth...mild recovery likely in the sec- ond half of next year.

&VIEWS

IAONFERENCE with Congress.

l\ll 1980, is scheduled by the National Lumber and Building Material Dealers Association lor March I 8- 19 at the Capital Hilton Hotel, Washington D.C. 1980 will mark the eighth conference conducted. At the first conference, we found it very difficult to gain an audience with our own Congressmen, even though we travelled 3.000 miles to see them. Since then the

RARE Il, the Forestry Act and other issues that were brought to the attention ol local Congressional representatl ves.

Business has developed unity and decided to crawl from behind the chair to speak up against the275 regulatory agencies that are attempting to kill them.

In 1978 the Lumber Merchants Association olNorthern California had 25 representatives traveling to Washington for the conference, even though Congress decided to give themselves two extra holidays at Easter. This additional recess time caused our National Association to cancel the conference, but our Northern California dealers were intent on visiting their representatives and moved our meeting up a day. The result was one of the mosl successful conferences.

We have noted the absence ol building material dealers from other associations of the eleven western states at these conlerences and extend a challenge to all of you to match the Northern California association attendance.

During 1980 President Carter has promised to push again lor Common Situs Pickeling. He, along with Kennedy, is pushing for nationalized health. Congress is attempting to legislate a 35-hour work week with the employees receiving the same pay as they would for 40 hours. double time only for overtime and fringe benefits for the extra help needed to complete the 44-hour-or-more week.

There are several very critical issues that will be in hearings during March and we must contact our Congressme-n in Washington. They are running scared at the amount of the federal budget, but they are reverting to old habits ofspending astronomical amounts during election year to gain votes. Let's cut them off at the pass. Let's start a movement that will limit the federal budget and reform income taxes. Let's attack instead of defend.

Mobile Home Growth Thru 1983

Growth of mobile home shipments through 1983 is expected to outpace conventional housing according to the U.S. Department of Commerce.

It says, "The growth acceptance of mobile homes as permanent housing has been fostered by a rapid increase in the number of small households and the relativelv rapid growth of population in some areas, chiefly in the Sun Belt. A general shortage of rental housing in non-metropolitan areas, the advantages of low initial cost of mobile homes, and the willingness of local governments to sometimes tolerate and other times welcome mobile homes, helped the market growth."

Confldence , We have it in the consistent quality of Rogge studs, And'confidence' is exactly what the Ken Rogge Lumber Company has in the Sunrise Forest Products sales organization.

So, for those premium quality shrds and, for that matter, all species of Western lumber andplywood, we are the people to call. Our cr:,stomers and suppliers alike come to u,s with, what else, con.l?dence,

SUNRISE

FOREST PRODUCTS CO.

Portland Office PO.Box25060

Portland, Oregon 97225

Sales Ofiice (503) 297-455I

Tbll-Free 800-547-1771

Southern California Ofiice

PO. Box 3250 San Clemente California 92672

7I4-498-6700

213-437-2901

Ourlocellubon for each rrce

Escondido 714-489-1046

Santa Ana 714-957-148I

San Dieso 714-235-8130

Riverside 714-359-3045

Van Nuys 213-994-7658

Ventura 805-653-0852

Meet the people of our San Clemente office: Allan Bulkin, Janet Shaw and introducing our newest member Tenas De Jong. They are a vital part of our Sunrise team of established professionals,

Industry Conditions and World Factors

by Ralph Lamon Lamon Lumber Co San Francisco. Ca.

|lrALTFOR-

ordinarily ticketed for housing construction simply have been attracted to higher yielding money market certificates. Savings and loan associations themselves are now investing a significant fraction of their funds the same way.

\rNIA

in 1980, what will be the story? The future of California is solid, there are simply no grounds for pessimism. All systems go.

To run off a few ingredients of what is ahead, let's start with climate, let's mention a super abundance cif natural resources. let's not overlook a higher education system which indirectly has created a technological/industrial complex second to none in the world, let's even throw in scenic beauty which attracts an increasing (and rewarding) number of tourists.

California has room for expansion. California has (overall) a benevolent labor climate. It is a huge market area. In migration to California may fluctuate but the flow of new residents can be depended on. And lots of them. We are in a bull market in the building area and nothing can really alter this in the coming decade.

Unfortunately this does not mean California will have a good building year in 1980.

I can't think of any important industry that has profited more from inflation and easy easy credit than the building industry.

Story at a Glance

One man's look at world conditions. a highly personalview of inflation, politicians, foreign oil, en€rgy, foreign policy, SALT ll, and the Russian threat to peace. Inflation (as these words are written) has become the number one target of the Carter administration. Unfortunately an early casualty of this highly commendable effort will be the building indusrry. There is every reason to think the restrictions we have seen recently on government printing presses (creating money) have resulted in sky high interest rates. Disintermediation is back. Funds

We haven't seen the impact of this until just recently. New housing will be sharply reduced. You and I will not have to take an economist's word for the change. We will tell the economists about itt a near term set back which will persist until interest rates drop and traditional sources can operate profitably in the areas of new home financing. This could be enough time to cut heavily into the winter's planning stage-without which spring and summer building wouldn't make out too well.

Lumber prices will respond to reduced building by dropping. Mills will have to saw logs which are higher cost-will have higher labor, financing and energy costs-will have to curtail production which increases cost per thousand numbers. Sawmills have made handsome profits for the past few years so collectively they are healthy. Sawmills can lose a ton of money on a bad market cycle. Sawmill people are not looking forward to 1980. However, not to worry too much. Housing in California is badly needed and politicians require votes. 1980 is an election year. Solutions which will ease the money crisis will be forthcoming in

(Please turn to page I 14)

OPTIMISM FOR WEST

(Continued from page 9)

that the South and West will lead other areas in housing starts.

Even for 1980, F.W. Dodge predicts residential construction (in terms of dollars spent) in the West willrise five 0/o over 1979. This contrasts with three o/o in the South, minus one o/o in the Midwest and plus two o/o in the Northeast.

In spite of economic troubles of the moment, Simpson is aggressively positioning itself to continue to serve our markets with wood products.

At Shelton. Wa., a new l0-year

plan for the Shelton Cooperative Sustained Yield Unit has been approved. It's one ofthe best forest management success stories in the nation, dramatic proof that intensive forest management works.

At Shelton, I 13,000 acres of U.S. Forest Service land and 238,000 acres of Simpson land have bedn jointly managed since 1947. The allowable cut for the new decade will be 227 million board feet, compared to 100 million the first decade!

We're starting to harvest our mature young timber. In response to the increased cut, we opened a new sawmill at Shelton last Spring. We're producing one million feet of lumber a day at Shelton, making it one of the foremost lumber manu-

facturing centers in the West. We're also improving our panel door plant at McCleary, Wa., with a $1.5 million capital expenditure program.

ln California's Redwood Region, we're committed to spend $33 million during the next two years to modernize and realign our plants to efficiently handle a changing timber resource. As at Shelton, we're starting to harvest young growth timber.

The $33 million comes on the heels of another $24 million Simpson has spent to acquire additional land and timber in the past two years and $5 million annually in intensive forest management.

To sum up, we're optimistic about the West in the 80s. It's where the action is!

... the completc linc ol golgcously $ylcd, Any of thc hundrcdr of Woodltock door cnctgy cfficicnt and allordably priccd rtyler can bc chorcn with a 2O-minutc solid wood doors.

Just about any sourcefrom just about anywherecan offer you stylish entryways. And fancy exitways. Plus, standard Colonial or Soanish carved panel doors are everywhere you look. But only one sourcefrom only one placecan offer you the exclusive new Woodstock Security Doors. That source is Alpine International, and these doors are really special

Here's why: They boast bold vertical lines and thick fluted or ribbed panels. You can have decorative glass, too. And they're solid, dependable, so ruggedly built they won't split on impact. These doors willstand up to a burly intruder's kick or a runaway cart's full speed smash. These all wood doors are tremendously energy efficient, too, and will keep your heating bills down by keeping the heat insidewhere it belongs. Available exclusively lrom

fire rating!

There's an extremely wide variety of door stylings f rom Woodstock, and for a modest additional charge, you can obtain any door with a 20-minute fire rating (as certif ied under UBC 43-2 and the l.C.B.O. acceptance criteria by Warnock Hersey Professional Services). You'll love these solid wood doors.

Woodstock Security Doors have heavier construction with extra-wide f raming over-sized tongues on panels and rails massive square sticking. You won't f ind any weak mouldings around the panels. There aren't any. And these doors are made even more sturdy by using hardwood dowels in assembly.

These doors are like no others. Anywhere. Choose a Woodstock Security Door to keep the heat inside, the outsiders outside, the fires away, and to look wonderf ul in the bargain. Best of all, these beautif ul new doors are beautifully priced Rioht now.

Woodstock ir thc complcte linc ol solid wood doorr that ollct you pcace ol mind, reculity, and rcal wood clegancc lor olfi ce;tr apartmcntl, $olcl, and youl oun homc.

HERE ARE A FEW REPRESENTATIVE WOODSTOCK DOOR STYLES:

NOTE: Any door pattern is available with panels flat raised on both sides; f lat raised one side and f luted on the other; f luted both sides; or in any other combination of flat raised and fluted.

Speclficatlons

Woodslock Securlty Doors (Solld Wood Throughout)

Specles: Clear, vertical grain Western Hemlock lumber

Grade: Selected grade only

Standard slzes:Width2'6" to 3'; Thicknessl3Z"; Height6'8" (NOTE: Other sizes available on special order.)

Avallable excluslvely f rom -z

Any panel or panels can be left out at time of manufacture, so decorative or see-through glass may be installed as is shown above.

NATIONAL OUTLOOK: 80

(Continued from page 29) economy, only to watch futilely as the inflation tiger roars off after the initial recovery is completed? Or will the Fed keep restraining growth in bank reserves regardless of the level of interest rates? And what of fiscal policy? Will Congress stress demand stimulation or will it favor savings formation ?

Our view is that Chairman Volcker carries the clout necessary to restrain monetary growth while pushing for investment-savings programs. This implies a rather mild recovery during the latter half of 1980. The alternative is policyas-usual, which means another turn in the spiral of higher inflation, higher interest rates, and lower productivity.

There are some indications. fortunately, that Congress may be willing to contribute a non-inflationary fiscal policy. First, the effort to restrain expenditures has been moderately successful. The budget resolutions are adhered to; they hold the respect required to kill big spending bills. Second, there is an increasing awareness that the saving-investment mechanism is out of sync.

In an era of rising housing demands and slackening productivity, saving must be stimulated to raise investment funds for both residential and business capital investment. Support is strong for the phasing out of the ceilings of interest rates paid on consumer savings deposits, which would allow small savers to get going rates for their savings; it is possible that small savers will also get a tax deferral on some interest income.

Current proposals for anti-recession tax-relief are strongly skewed towards accelerated depreciation and other incentives to spur investment rather than personal tax breaks to boost consumption: most radical of all, Representative Ullman has intoduced a bill to replace progressive income taxes with regressive consumption taxes (the value-added tax).

The darkest cloud remains energy. Marginal oil supplies lie under the control of radical and/or unstable governments; solutions to the problem of nuclear reactor safety are complicated by emotional fears; coal presents hard choices due to impacts on the environment; and the U.S. natural gas supply will increasingly be coming from highpriced foreign sources.

On the positive side, natural gas and crude-oil prices are now being freed, though decontrol of gasoline prices has been set back due to popular protest over oil company profits.

Unfortunately the American people must come to the realization that they will have to shave the growth in their standard of living in order to pay for energy. To deny this fact means more inflation, less investment, lower productivity, and ultimately an even slowergrowing standard of living.

REDUCED DEMAND

(Continued from page 15) to control their product from stump to end use will continue with futher expansion into the distribution arena.

Energy consciousness by home buyers or remodelers can only increase the popularity of wood. The acceptance of the all-weather wood foundation and the promotion of the plenum system will also be a plus.

We see the threats to wood building products manufacturers to be timber availability, manufactur- ing efficiencies and the money market manipulations.

DOORS SHOWN ARE SOLID MAHOGANY ENTRY DOORS. ALL PRODUCTS ARE IN STOCK READY FOR SHIPMENT.

Trestle Ready to Go

Operating capacity of the Trestle, all-wood electromagnetic pulse simulator at Kirkland Air Force base, near Albuquerque, N.M., is in the check-out phase in preparation for testing the first plane on March I, 1980.

The Trestle is the largest glued, laminated wood structure in the world, according to Lt. Col. Doug Merkle, program director. (see The Merchant, Jan., I978, p. I 2) Built at a cost of $58 million, the facility was begun in April, 1973, and is the only one of its kind on earth.

About six million board feet of Douglas fir were cut to build it. The structure has enough wood to build 4,000 frame houses. Even the 250,000 bolts used to hold it together are of wood in 100 different lengths ranging from 12"-77".

At present planes are being used to test the facility, rather than the facility being used to test planes. When it is in operation, the pulse effect of a nuclear blast will be simulated by creating an electromagnetic field around a plane to test resistance and reaction.

The Trestle differs from other EMP (electromagnetic pulse) simulators at the base in that it lifts the planes ll8 feet offthe ground and

is capable of testing the largest aircraft in the U.S. defense arsenal. Wood was used in the construction because of its non-conductive qualities.

Suppliers for the project include Standard Structures, Santa Rosa, Ca., McCormick & Baxter Creosoting Co., San Francisco, Ca., a licensee of Koppers Co., and Permali, Inc., Mount Pleasant, Pa.

INDUSTRY OVER.REACTION

(Continued from page 29) market and the plywood market. With our pre-occupation about the housing situation, are we dis: counting a fair to good market in industrials and export? Do we forget about the excellent home improvement market that seems to indicate even better activity for 1980?

There will be a 1980 housine recession. The forest productl industry will not enjoy the same level of volume activity next year as they did in 1978 and 1979. Having recognized these facts, the forest products industry is not facing an Armageddon. We seriously doubt the published prediction that "lumber producers are facing one of the worst markets in 30 vears."

New Oregon Reman Plant

A remanufacturing plant in WhiteCity, Or., is currently being rebuilt by John Weaver of Weaver Forest Products, which has its general sales offices in Medford, Or., as well as a mill and distribution center in White City.

The new company, called M. & W. Milling Co., will be managed by Bruce Monson, whose brother Brad is in saleS for Weaver. The two brothers are the sons of Bob Monson.

Sales for M. & W. Milling will be handled exclusively by Weaver Forest Products. Inc.

RF Equipment Registration

Plywood mills and lumber mills using radio frequency (RF) equipment should have it certified and registered with the Federal Communication Commission immediately.

Implementation of stringent FCC radio interference limits may come as soon as January, 1980. Equipment registered before that time will be exempt from the revised regulations for at least l0 years.

Molding company grows right out of its name

N ABILITY to produce virtually any type of redwood moulding and a steady volume panel capacity is pushing a small northern California company into a position of leadership in its field.

Cal-Waii Molding Co. of tiny Windsor, Ca., currently turns out some 30 standard patterns of redwood moulding, with the ability to meet builder demand for almost any custom moulding. In addition, it produces several specialty items, and is becoming a potent force in the redwood paneling market.

Now, this record expansion is causing the company to change its name to Windsor Mill, Inc.

in the industry. Today, shipments of redwood paneling and moulding move from this small northern California town to customers in Europe, Asia, and on Pacific Islands. The company's quality product is becoming known to architects and builders worldwide.

Previously, Flynn spent l0 years in lumber remanufacturing, working as everything from truck driver to general manger of a mill. In that time, he perceived what he felt were missing ingredients in the production of moulding and paneling. Mainly, these were in the area of custom work to fit specialized moulding needs, and much greater

Sfory at a Glance

C01{CEtlISATll{G is Marcial Gaitan as he feeds 6" interior redwood oanelino into the re-saw oDeration.

"The name Cal-Waiiworked out very well when our sales were mainly in California and Hawaii," explains marketing director Jim Stroupe. "But now that our product is sold worldwide, we believe Windsor Mill will do a better job of telling who we are."

Formed by Ray Flynn at Cotati, Ca., in October, 1971, the Russian River area firm has grown from just two people to a work force of more than 50 in those few short years. Dan Naughton, who started out with Flynn, is plant manager.

However, Windor's relatively small size belies the wallop it packs

Increasing growth and sales that have become world-wide result in a cor- porate name change ... beginning with redwood mouldings, the company now plans an expansion into pine mouldings next year.

attention to the actual finishing of the product. So he formed his own company to fill that gap.

Today, he sees his work force as a team of skilled specialists and problem-solvers, backed by an array of modern lumber manufacturing equipment.

For example, Windsor Mill now features a variety of moulders, a six-saw trim saw line, and wide-belt sander in its production lineup. Flynn and company also are proud of their new finger-joint and edge-gluer equipment which has just become operational. Installation of this equipment will enable them to manufacture items such as redwood fascia in a very competitive manner.

Another important advance has been the installation of a computer data processing system for inventory control and production management.

"Keeping on top of inventory and production with our system means a smoother product flow and a more dependable source for the customer," explains Flynn.

Presently, the company is celebrating a record setting year and its (Please turn to page 97)

PLAilI mgr. Dan Naughton (left) and president Ray Flynn check an order as Dan Goetz operates a moulding line.

MreRvJ: GJRISTMAS l-o

n UYING is more, much more, 9 than a person sitting at a desk with a telephone Rolodex, a packet of purchase orders, a box of Tums and a week's supply of ballpoint pens.

Purchasing is, indeed, the Bottom Line, for without the right price to start with, nothing really happens from that point on.

The old cliche that "nothins happens until you sell something; might well be true but there are more "real" goods purchased than "phantom" and the realists far outnumber the Houdinis.

Show me the best buyer in the business and I'll show you a purchasing agent who should have placed one more call, or waited for one more.

Show me a "big buyer" in the business and I'll look for a person over six feet tall and one weighing about two hundred pounds.

There's always a better deal out

Purchasing Power

By Ken Thim The Flintkote Supply Co. Los Angeles, Ca.

there somewhere but time likely is the deterrent and there has to be some limit put on the number of suppliers contacted and prices quoted before one finalizes a transaction.

The magic of the purchasing profession attracts: the curious; the thrill-seekers; the arrogant or egotistical who like to sign their autograph; the talented who realize it will forever be a trial-and-errorfi ght-the-frustration type of atmosphere.

The "thrill of victory and the agony of defeat" could certainly describe this profession. The exultation that erupts when one has signed his name to a winner dissipates when the discovery is made that the next one was a bomb.

To the novice, the student, the apprentice who invade the hallowed halls of purchasing, be advised that it is terribly difficult to say "No" to a conglomerate number of sophisti-

cated, sadistic, inhuman selling schemes that run the gamut from sublime to ridiculous.

We might cite a few examples for the perusal of the innocent who don't believe that there are pitfalls and pratfalls along the way.

Following are some of the methods employed by the in-house or telephone salesman:

Look out for the "con iob." This fellow might even teli you that Robert Redford. John Travolta and "The Fonz" place second, third and fourth in the macho ratings behind you. If you're being led down the path, remember that there are thorns and brambles in even the most lavish of rose gardens.

(Continued on next page)

6) Suede Shoe Salesman

PURCHASING POWER

(Continued from previous page)

$) Used Car Salesman

If he can sell you once he could care less about the future. He uses the "kiss-and-run" technique. Kick the tires, Pound the fenders, show you the clean trunk and that's it. And, if you can't find him when you go looking for him, don't worryhe'll show up somewhere else shortly.

(c) Mr. Irritation and/or Mr. Aggravation

Insults your intelligence. Insists that he doesn't need to make the sale. Can manage very well without your business. Tells you that, in case you don't remember, you paid too much last time when he had the better deal. Word of caution: Don't abandon the sourcethere'll be the time when he is the best.

(d) Persistence

You know it's him as soon as the phone rings but there's no running. Not the type of fellow

whose feelings get hurt easily so you give him the one that got you an Academy Award nomination for acting (and he'll ignore the whole thing. Apparently he listens, but most obviously he doesn't hear).

(e) Salty, Seasoned Veteran

Been in the game six months and knew all there was to know before he got into the business. It's probably not what you want that he's quoting, but you won't know about it until you receive it, or worse yet, the customer does. He has a BA (Brusque Attitude) and is working on his PHD (Phone Habits Delinquent).

(f) Mister Class

Takes the information, destination, no hesitation. Calls with a quotation, reminds you that it's subject to prior sale and thanks you for the opportunity to quote. Of course he'll get his share, and more, both from you and from your competitor.

Summary: To recognize one, or all, of the above certainly requires a long, hard look at one's own demeanor and behavior. Possibly a large part of the other person's attitude might be reflected by your own. Most of us aren't quite as quick to judge others if we practice a regular self-appraisal.

It wasn't meant for us to be temperamentally consistent, one day with the next, but the person, or the call, that you reject unceremoniously today might be the one you'll be courting tomorrow.

As a buyer of some years' standing in our industry, I maintain a simple, and yet perhaps astute philosophy, that the supplier should know more about his product than the purchasing agent. If he, or she, doesn't, it's the blind leading the halt and you're asking for trouble.

Of course we realize that in the days ahead we will come face to face, phone to phone, with one or all of the above.We hope they will all accept it in the spirit in which it was written.

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APA Sets'8O Promotions

Four projects are planned for American Plywood Association promotion in 1980.

Projects in the four major plywood markets, residential construction; distribution (home repair and remodeling); industrial; and nonresidential construction. have been announced by executive vice president Bronson J. Lewis.

A home plan service integrating modern plywood construction systems; concentrated training of dealer staffs, using new merchandising aids; and a computerized pallet design program are three proposed projects. A seminar program for Eastern contractors and fabricators who will be brought West to learn commercial roof deck design, construction and bidding procedures is the fourth.

The objective of the home plan service, Lewis said, will be to develop a serigs of flexible plans for use by small builders in different parts of the country. Dealer programs will include on-the-job training of dealer countermen and salesmen by the field staff. The computerized pallet design program will feature a toll-free hot line through which industrial specifiers and users will be able to receive rapid

service on pallet design needs.

At the APA fall meeting in Nashville, Tn., a plaque was presented to Stanley F. Horn, editor'of the Southern Lumberman, recognizing the more than 7l years of dedicated service he has given to the wood products industry nationwide.

At the meeting, APA board chairman and president Don Deardorff warned that Americans are becoming dangerously dependent on the welfare state and "free handouts."

President and general manager of Fourply, Inc., Grants Pass, Or., he said that "many people in this country are demanding an end to the environmental stranglehold."

Referring to current western efforts to pass legislation transferring millions of acres of federal lands to state control, he suggested that "if the feds don't shape up and manage the public lands for the benefit of all the people equitably and efficiently, the public may feel compelled to take action."

Deardorff reported that the association will issue a new demand forecast for wood-based structural panels of all types taking into account the current unsettled conditions in the nation's money markets.

"While we await a new forecast," he said, "our interim position is that structural panel demand could be between 19.0 billion and 19.8 billion sq. ft. in 1980, and in excess of 2l billion and 22 billion sq. ft. in l98l and 1982 respectively."

He pointed out that the forecasts cover structural panels of all types, whether all-veneer (conventional) pfywood, composites, or all-fiber panels.

Pioneer Firm Relocates

Stetson-Ross, Inc., a manufacturer of planing mill and woodworking machines, has relocated its operation to new facilities at Kent, Wa.

The 8l year old firm had been housed in the same two buildings since 1907. The new and larger facilities of 80,000 sq. ft. allow more space for administration, sales, engineering and manufacturing all under one roof, according to owner-pres. Jim Pigott.

The site also allows room for growth, including new and separate quarters for the planer operators and mechanics schools.

d@b

TUNNEL AVE. SAN FRANCISCO, CALIF.94134

Telcphonc Ulq 467'06@

All of us at Rolando thank these good friends for making our jobs enjoyable and the lumber industry prosperous.

Merry Christmas! Happy NewYear!

tB saY AREA $E:

Je Aknin

Bob Arends

Wally Arends

John Bacon

Max Bailey

Charles Baker

Irene Baker

Bob Bielekb

Jack Baisden

Don Branson

Ed Brush

Frank Brush Bob Dominick Herb Grossman Amie Pedamn

Mike Casassa Hsb Eaton Frank Haller Noel Pederson

Harold Cohen Tom Fishell Ed Hasenyager Bill Peterson

Leon Cohen Tim Fogerty Bill Heddings Cal Pimlott

Wes Collins Tim Fogerty, Jr. Leo Holland Bob Rector

Gene Condon Tom Fogerty Jeff Hunt RegRicci

Tom Cortese Ted French Bruce Jacobsen Vic Sca{ani

lru Cross Bob Gallo Hamy Larsen George Selker

Dennis Davis Bob Gardiner Sil Massolo Al Senono

Frank Diamantine Roy Gilmore Ted Nell Ron Silvera

Charlie DiCristina Bill Gretz Dean Nielsen

fiB nomH coAsr S8:

Sam Barron Herb Donaldson Ozzle Grlmes

Marty Bauman Jim Doroughg Don Hardister

Duane Bennett Lynn Dorta Jack Hlbbert

Brian Bock Bob Fanell Tom Hogan

Art Bond Roget Fanell Fred Hqlmes

Joe Bowman Don Flori Steve Holmes

Rod Branson Vk Franco Russ Howe

Rtchard Brehmer John Frost Henry Hulett

Lee Burgess Bob Gerhardt Joe JoYce

Ortn Burgess Mack Glles Wayne Lepori

Dusty Destuel Steve Graham Erwin Marcos

Art Matthews Mike Ptene

George McConnell, Sr. Dave Ponb

Blll Meyers Don Mlchelson Jim Possan Fae Roemer

Leonard Middlestad Dick Schult

Chrls Mortensen Jerry Senske

Dan Nabors

Bob O'Brien

Garf Oleson

Chet Parker

Bill Penlck

ffi NoRTH vALLEY fiB

Veryl Bergstom lzonard Chapdelaine Oru Eastman

Mtke Bivens Heiman Chelm Blll Flowers

Mike Bivons Bill Cherln Don Fowler

Bill Blackwell Bob Chrlstianson Pete Gieck

Gordon Blab Robert Close Jim Grove

Ed Blakemore Wayne Couch Jack Herrick

David Bohannon Bill Crews Windy Hodge

Dick Brown Breezgr Cross Dick Jackson

Bill Casselman Norm Cupler Dck Jones

John Cavilia George Duff Al Kieffer

ffi

Ralph Latham

Rick Leonard

Gary Levi

Stan Manning

Rich Mason

Hal McGee

Max McGehee

Stan McMaster Dwayne Moore

Steve Morgan

Charlle Sheets

Joe Skala

Dan Slootwig

Gene Smith

Clyde Shouss

Bruce Stinett

Al Stockton

Don Thom

Jim Vasallo

Allan Warden

Jim Webber

Gary Weeck

Charlie White

Victor Wildenrool

Rich Winkle

Chuck Surlls

Dave Swallow

Terry Tremblay

Ralph Wallen

Marion Ward

Dlck Wabon

Wayne Wirtck

Buck Yeager

Steve Yeager

Dave Zledrich

Bob Nieman Al Stem

Gary Palmer Don Stewart

Ed Pardini, Jr. Ray Shyker

Mike Peebles Dan Thornton

Bill Phillips Pete Unger

Larry Quigley Ken Vadnais

Frank Reed Dick Wanen

Jack Rkherson Mike White

Frank Shaw Delwin Wood

Les Sprlsen

snn JoAeurN VALLEY ffi

Bob Blah Wlll Fullaway Bob Kimble Ed Meyer, Jr.

Rlchard Bozzano "Sklp" Gilberbon Gordon Knott Ed Meyer, Sr.

Ed Burrls Diane Hakanson Jorge Madsen Ralph Navarro

R.B. "Dbk" Cross Clea Hall Don Mark Steve Perrifte

Dave Curshellas Bitl & Dtck Hoh Fernando Mardnez Paul Purpura

Bob Dendlngier Mel Hurst Dave McCulloch Elmer Rau

Check Erne Butch Hutchlng John Mensinger

*a sourH coAsr H

Mlke Agnone Jerry DeCou Stevc Hlx

Don Allen Rogier Eberspacher Joe Huys

Vem Anderson Rob Englsh Earl Johnson

Joe Antno Mike Farage Pete Jones

Joe Archuleta Dan Gbdney Carl Jorgensen

Bill Batd Tom GhdneY Nell Keefer

Claude Bames Howard Gnullch Mark Kennedy

Bob Bubher Bob Hammond Mike Kennedy

Chris Carless Joe Hammond Tlm Killian

Charlie Cox Jim Heick Vern Lange

Dan Davis Clak Hicks George Laughton

Rolando Lumber Co.

Mlke Rlley Frank Stefanhh, Jr.

Gary Santos Rudy Stunk

Bob Schlothauer Danny Vlena

C.E. 'Scotty" Scott Fred Wets

Lynn Shhdift Everett Wndstand

John Stanford Howard Wlkerson

Gayle Lovell George Owens Dlck SHckland

Frank (Lud) McCrary Fred Perdue Sam Tanantlno

Dale McElroy Walt Plerce Johnny Thompson

Jim McElroy John Saunders Phll Tones

Pete McEhoy Alvin Scarborough Wendel Van Houten

Boyd MacDonald Gene Scarborough Art Willert

Tim Murphy Mlke Scarborough Bob Wlnterhalder

Kent Murtland Clyde Shugarr Don Witzel

Dkk Mussallen Red Shugart Bill Woodfill

Larry Mussallen George Slzemore Woody Woodlief

Finest in Forest Products

Kitchen & Bath Market

Cabinet sales for kitchen and bath modernization are expected to reach a record $6 billion at retail prices in 1980.

James L. Dooley, National Kitchen Cabinet Association executive director, says the increase of $645 million over retail sales in 1979 niinors the continuing growth of the booming $50 billion a year home modernizaiio-n market.

"Modernization has become the leadins reason behind kitchen cabinet and bath vanity sales," he-says. "A study conducted in cooperation with the Bureau of Building Marketing Research reveals that 607o of cabinets sup-- plied by manufacturers in 1979 went into improveme^nt projects. Only 40Vo went into new residential- construction."

The surge in modernization activity is not likely to be a_ temporary condition, according to Dooley. "Rapidly escalating housing prices, soaring interest rates, dwindling money supplies and the decreasing value of the dollar have forced most consumers to improve rather than move," he notes. "Few can afford to opt for more expensive housing."

He suggests that dealers, remodelers and builders capitalize on increasing consumer demand for quality and value by promotin! the advantages of certificatioir when selling cabinets.

The NKCA's certification program provides that cabinets and vanities be tested by independent laboratories for compliance with the standards of the American National Standards Institute. After undergoing more than 30 laboratory test procedures and inspections, cabinets that meet -constru'ction and performante standards are entitled to bear the factory-applied certification seal.

Dim Light Cuts Sales

Sales show a tendency to slow down when lighting is reduced.

An energy-conscious home improvement center that cut back from four to two fluorescent tubes per fixture suffered a drop in sales.

It is better to reduce the wattage on each tube than eliminate tubes.

Insulation Regs Hit Dealers

Building material dealers are now required to make insulation fact sheets available to customers prior to sale and to abide by new rules regarding advertising of insulation.

These regulations along with a new Federal Trade Commission rule requiring standardized labeling for all home insulation products took effect on Nov. 30.

Failure to comply with the requirements of the rule could subject dealers to fines of uP to $r0.000.

Retailer fact sheets on insulation must be furnished by the manufacturer and may be made available to the customer by several methods. Acceptable are a "Take One" display, inclusion in the customer product warranty binder, and a sign pointing out the location of the fact sheets. Although manufacturers are required to supply the fact sheets to the dealers. there is no requirement that theY suPPlY enough to keep a "Take One" display filled.

If the dealer uses this method, it is recommended that he also keeP a file copy in the warranty binder in case the display is depleted.

Purpose of the fact sheet is to provide consumers with Prepurchase information of the tYPe normally found on the insulation package label. The FTC imPosed the rule because hearings revealed that most insulation is not inspected prior to purchase, particularlY when it is to be installed as a home repair job.

Fact sheets which must conform to FTC standards contain the name and address of the manufacturer; the type and form of the insulation; and a chart showing R-value. For urea-based foam insulation, a warning regarding shrinkage must be in-cluded. Air duct insulation requires a statement on compression variation. A statement Provided by the FTC must be Printed in l2-point type enclosed by a box rule and entitled Read This Before You Buy. It explains R-value; factors to be considered when insulating and a caution that Proper installation is essential.

Insulation advertising, including all types of promotional material as well as point-of-purchase data and in-store signs, also must meet requirements set forth by the FTC. Anv savings claim must be backed bv -what ihe rule identifies as a 'teasonable basis."

Anyone in the home insulation industry, manufacturer, installer, new home seller, distributor, trade association, and utility company, as well as the retailer must comply with the ruling.

The retailer should become familiar with the requirements of the rule as it is applicable to him.

Big Albuquerque Fire

Arson investigators are seeking the cause of the massive fire which caused an estimated $1 million damage to Best Molding Co., Albuquerque, N.M.

Four lumber storage buildings were destroyed by the flames with two-thirds of the lumber inventory lost. Total inventory was estimated by Frank DeMott, v.p.,to be about 1,800,000 board feet.

Containment of the blaze, the second major fire in the wood moulding plant in the Past two years, was hampered by the lack of water. Since city water does not extend to the area, there are no hydrants. All water was trucked in with canvas holding tanks set uP at the site.

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How to outwit bad check passers

By Leonard Kolodny Manager, Retail Bureau Metropolitan Washington Board of Trade Washington, D.C.

rrf INNING THE BATTLE of UU wits aeainst worthless checkpassers is - largely a matter of knowledge and vigilance. You have to know what you're up against, pass the information on to your employees, and be constantly on guard when accepting checks.

You are apt to get seven different kinds of checks: personal, two-party, payroll, government, blank, counter, and traveler. Some customers also may offer money orders.

A PERSONAL CHECK is written and signed by the individual offering it. He makes it out to you or your firm.

A TWO-PARTY check is issued by one person to a second person who endorses it so that it may be cashed by a third person. This type of check is most susceptible to fraud because, for one thing, the

maker can stop payment at the bank.

A PAYROLL CHECK is issued to an employee for services performed. Usually the name of the employer is printed on it, and it has a number and is signed. In most instances, "payroll" is also printed on the check. The employee's name is printed by a check writing machine or typed. In metropolitan areas, you should not cash a payroll check that is handprinted, rubber stamped or typewritten as a payroll check, even if it appears to be issued by a local business and drawn on a local bank. It may be a lifferent story in a small community where you know the company officials and the employee personally.

A GOVERNMENT CHf,CK can be issued by the federal government, a state, a county, or a local

government. Such checks cover salaries, tax refunds, pensions, welfare allotments. and veterans benefits.

You should be particularly (Continued on next page)

Story at a Glance

Information to help you win the battle against worthless check-passers. procedures to follow in identifying bad paper, fake 1.D., stolen checks. suggestions for recovery of losses.

This combination teaman ldaco Rip Saw with an ldaco Texturing Attachmentallows simultaneous ripping and roughing in one operation to give the finish effect so popular in modern constructio4. lt eliminates the necessity for re-sawing and adds the savings to your production profits. Why not inquire about it today?

(Continued from previous page) cautious with government checks. Often they are stolen, and the endorsement has been forged.

In some areas, such thievery is so great that some banks refuse to cash social security, welfare, relief, or income tax checks, unless they know the customer or he has an account with the bank. You should follow this procedure also. In short, know your endorser.

A BLANK CHECK or sometimes known as a universal check is no longer acceptable to most banks due to the Federal Reserve Board regulations that prohibit standard processing without the encoded characters. This check may be used, but it requires a special collection process on the part ofthe bank and, therefore, they incur a special cost.

A COUNTER CHECK is still used by a few banks and is issued to depositors when they are withdrawing funds from their accounts. It is not good anywhere else. Sometimes a store has its own counter checks for the convenience of its customers. A counter check is not negotiable and is so marked.

You should check local bank practices on blank checks and counter checks because of the coded magnetic tape imprints

which many banks use for computer processing. Personal printed checks often have the individual's bank account number in masnetic code.

A TRAVELER'S CHECK is a check sold with a preprinted amount (usually in round figures) to travelers who do not want to carry large amounts of cash. The traveler signs the checks at the time of purchase. He should countersign them only in the presence of the person who cashes them.

In addition. a MONEY ORDER can be passed as a check. However, a money order is usually bought to send in the mail. Most stores should not accept money orders in face-to-face transactions.

Some small stores sell money orders. Ifyours does, never accept a personal check in payment for money orders. If the purchaser has a valid checking account, he does not need a money order. He can send a check in the mail.

A check carries several key items such as name and location of bank, date, amount (in figures and spelled out), and signature. Close examination of such key items can sometimes tip you off to a worthless

check. Before accepting a check, look for:

NONLOCAL BANKS. Use extra care in examining a check that is drawn on a nonlocal bank and require the best type of identification. List the customer's local and out-of-town address and phone number on the back of the check.

DATE. Examine the date for accuracy of day, month, and year. Do not accept the check if it's not dated, if it's post-dated, or if it's more than 30 days old.

LOCATION. Look first to be sure that the check shows the name. branch. town and state where the bank is located.

AMOUNT. Be sure that the numerical amount agrees with the written amount.

LEGIBILITY. Do not accept a check that is not written legibly. It should be written and signed in ink and must not have any erasures or written-over amounts.

PAYEE. When you take a personal check on your selling floor, have the customer make it payable

(Please turn to page 55)

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BAD CHECKS

(Continued from page 52)

to your firm. Special care should be used in taking a two-party personal check.

AMOUNT OF PURCHASE. Personal checks should be for the exact amount of the purchase. The customer should receive no change.

CHECKS OVER YOUR LIMIT. Set a limit on the amount-depending on the amount of your average sale-you will accept on a check. When a customer wants to go beyond that limit, your salesclerk should refer him to the manager.

LOW SEQUENCE NUMBERS-be more cautious with low sequence numbers-below no. 300. Experience indicates that there seems to be a hieher number of

these checks that are returned. Most banks that issue personalized checks begin the numbering system with 101 and continue with the same sequence numbering even when a customer reorders new checks.

$$$ AMOUNT OF CHECK_ Most bad check passers pass checks in the $25 to $35 range on the assumption the retailer will be more cautious when accepting a larger check.

TYPES OF MERCHANDISE PURCHASED-Be watchful of the types of merchandise purchased. Random selections, lack of concern about prices should indicate that a little more caution should be exercised when accepting a check.

Once you are satisfied that the check is okay, the question is, "ls the person holding the check the right person ?" Requiring identification helps you to answer the question.

But keep in mind that no identification is foolproof. A crook is a crook no matter what type of identification you ask him to show. If he wants to forge identification, he can.

Some stores demand at least two pieces of identification. It is important to get enough identification so the person presenting the check can be identified and located if, and when, the check turns out to be worthless.

The following types of identification should be useful in determining the type to use in your store.

CURRENT

AUTOMOBILE

OPERATORS LICENSB. If licenses in your state do not carry a photograph of the customer, you may want to ask for a second identification.

AUTOMOBILE REGISTRATION CARD. Be sure the name of the state agrees with the location of the bank. If it doesn't, the customer (Continued on next page)

BAD CHECKS

(Continued from previous page)

must have a plausible reason. Also make sure that the signatures on the registration and check agree.

SHOPPING PLATES. If they bear a signature or laminated photograph, shopping plates and other credit cards can be used as identification. The retail merchants' organization in some communities issues lists of stolen shopping plates.

GOVERNMENT PASSES can also be used for identification in cashing checks. Picture passes should carry the name of the department and a serial number. Building passes should also carry a signature.

IDENTIFICATION CARDS, such as those issued by the armed services, police departments, and companies, should carry a photo, a description, and a signature. Police cards should also carry a badge number.

Several types of cards and documents are not good identification. Some are easily forged, and others were never intended for identification. Unless they are presented with

a current automobile operator's license, do not accept the following:

Social Security Cards

Business Cards

Club/Organization Cards

Bank Books

Work Permits

lnsurance Cards

Letters

Learner's Permits

Birth Certificates

Library Cards

lnitialed Jewelry

Unsigned Credit Cards

Voter's Registration Cards

Customer's Duplicate Cards

Some large stores photograph each person who cashes a check along with his identification. This procedure is a deterrent because bad check passers don't want to be photographed.

Some stores, when in doubt about a check, will verify an address and telephone number in the local telephone directory or with the information operator. Someone intending to pass a bad check will not necessarily be at the address shown on the check. If the address and telephone number cannot be verified, the check should be considered a potential return.

Regardless of the type identification, it is essential that your employees compare the signature on the check with the one on the identification.

The person also should be compared with the photograph and/or description on the identification.

The Merchant ilagazine

"His writing did not compare with his character and age," the owner-manager of a store in the Midwest said. He was referring to a forger he helped catch. The forger was a tall, athletic-looking man, but his writing was like a woman's. lt was small and precise. Moreover, he wrote very slowly and carefully.

You should set a policy on cashing checks, write it down, and instruct your employees in its use. Your policy might require manager approval before a salesclerk can cash a check. When all checkcashers are treated alike, customers have no cause to feel that they are being treated unfairly.

Your procedure might include the use of a rubber stamp. Many stores stamp the lower reverse side of a check and write in the appropriate information.

Your policy might also include verifying a check through the bank that issued the check. Some banks will do this only if you are a depositer in the bank. In this case, it might be helpful to establish business accounts in banks where many of your customers have accounts.

You may want to verify a check through a check verification service. Should you contract with such (Please turn to pase 58)

(Continued from page 56)

a service or if you receive lists of bad check passers, ask the service to show you prooffrom the Federal Trade Commission that their service is in compliance with the Fair Credit Reporting Act.

You should frequently review your policy and procedure on check cashing with your employees. Remind them about what to watch for in spotting bad checks.

Employee apathy toward accept- ing checks is a big reason why stores get stuck with bad checks. The bigger the store, the more difficult it is to keep employees interested in catching bad checks. One effective way is to show employees your bad checks.

You are not obligated to take anyone's check. Even when a stranger presents satisfactory identification, you do not have to take his check.

In most cases, accept a check when the customer has met your identification requirements. You want to make the sale. But never accept a check if the person presenting it appears to be intoxicated.

Never take a check if the customer acts suspiciously. For

example, he may try to rush you or your employees while you are checking his identification. Or he may appear nervous and be overattentive to the people about him.

Never take a check that has an old date.

Never take a check that is dated in advance.

Never discriminate when refusing a check. Don't tell a customer that you can't accept his check because he is a college student or lives in a bad neighborhood. If you do, you may be in violation of a state or federal law on discrimination.

Whether you can recover a bad check depends on the person who gave it to you and his circumstances. He may be one of your best customers who inadvertently gave you a check when the funds in his bank account were insufficient. On the other end of the scale. he mav be a forger.

INSUFFICIENT FUNDS. Most checks returned because of insufficient funds clear the second time you deposit them. Notify the customer that he has overdrawn his account and that you are redepositing his check. But if the check is

returned a second time, in some localities, it is the retailer's collection item. He must notify the maker and ask for immediate payment.

You should check the practices of your bank. In the Washington, D.C. area, for example, after a second return for insufficient funds, the bank will not let you re-deposit the check. It is your collection item. Some stores prosecute if the customer does not redeem such a check within a week of the second return. Stores with a reputation for being easy-going about insufficient funds checks usually receive plenty of them.

The procedure on prosecution depends on the state. In one jurisdiction, for example, a merchant must send the check writer a certified or registered letter and give him five days from date of receipt of that notice to comply before the merchant can prosecute. In another jurisdiction, the maker has five days after the date of notice to make the check good. In a third, a resident has ten days to make good his check.

NO ACCOUNT. Usually you've lost when the bank returns a check (Please turn to page 65)

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Ouick Ouotes

"The median family income rose by 100/o in 1978 to $17,640, but people saw little benefit because a 7.60/o inflation rate wiped out most of the gain."

United States Census Bureau Washington, D.C.

"The reduced level of activity in September suggests that the tight monetary policy had begun to affect the California housing market even before the dramatic Federal Reserve actions of Oct. 6."

Clark E. Wallace, president California Association of Realtors

"It's the case of the missing recession. It's out there somewhere, but nobody can find it."

Charles L. Schultze, chairman President's Council of Economic Advisors

Commenting on. . . the coming years as a period of "adjustment" in which the ambitious anti-pollution goals of the past will be tempered by the country's continuing economic ills, "There's going to be a settling out."

Douglas Costle, head Environmental Protection Agency Washington, D.C.

o'We're getting clobbered. There's a climate that's been created, a backlash. People are frustrated and they're looking for a scapegoat. And it's turning out to be the environmentalists. I think. because we have been the people who have challenged the old positions."

Edwin Matthews, president Friends of the Earth San Francisco, Ca.

"Unfortunately, I feel that the probability of a largescale military involvement by the United States is higher today than at any time since the early 1950s."

"We expect the high cost of short term money and its impact on the availability and cost of home mortgages to cause a sharp and immediate decline in housing activity, but we don't believe it will be as severe or extended as in the 1974-75 period."

Harry A. Merlo, chairman and president Louisiana- Pacific Corp.

"Mobile/manufactured home subdivisions that offer a home-land-package with conventional longterm financing willconstitute almost half of allmobile home purchases by 1981."

Charles Agles, vice president

Nationwide Financial Services Corp. Arlington, Va.

The government should "avoid quickie tax cuts or fiddling with the federal deficit; reduce government spending; soften or scrap government regulations that devour capital but produce no wealth, jobs or government revenue."

Eric P. Thor Jr., senior economist Bank of America San Francisco, Ca.

"There is no real evidence or prospect" that interest rates are headed for a quick decline.

W. Michael Blumenthal

Former Secretary of the U.S. Treasury

"l think in the short haul interest rates are not vet topped out, but we're close."

A. W. Clausen, president BankAmerica Corp. San Francisco. Ca.

"California's foreign trade billion this year, up 120lo from lion." activity should total $41 1978's record $36.5 bil-

Security Pacific National Bank

A.G.

Matamoros, vice president and chief economist Armstrong Cork Co. Lancaster, Pa.

"2.2 to 2.4 million housing starts per year will be needed during the 1980s to provide shelter for new households and replace losses to existing housing stock."

Mortgage Bankers Association of America

"lf our guys can make it through the next six months, the early 1980s should be very good."

Stan A. Levitt, president Building Industry Assn. of Greater Cleveland

"The Federal Reserve has adequate control over the monetary aggregates, and the banks are simply profiteering by hiking their rates above what Fed monetary policy calls for."

Henry Reuss (D-Wi.), chairman House Banking Committee

"The current federal policy coupled with meaningfuldisintermediation will continue to keep interest and mortgage rates at the current high level for at least the next 90 days."

Robert M. Ciani, president S-G Mortgage Corp. Miami. Fl.

A random sampling of ideas and opinions as we enter a new decade.

"Starts held up remarkably well in light of the continual bad news we received from Washington during October. The underlying demand for housing has and will remain strong even though it may become sidetracked for several months. Banks and s & | s may have been overly cautious as a result of the Federal Reserve Board's actions. It is still important to remember that housing is not overbuilt."

Fred Reseburg Western Wood Products Association

Portland. Or.

"We feel that savers are going to have to be better rewarded in the present inflationary environment,". commenting on proposed partial deregulation of the s & lindustry.

William S. Mortensen, president

National Savings & Loan League

Santa Monica, Ca.

"Though unwelcome, a period of general contraction appears to be necessary in order to prepare the way for renewed growth."

United Business Service

Boston, Ma.

"The recession will be shallow, about as severe as the mildest postwar recession."

Robert J. Mclaughlin Micrometrics Inc.

"It (reduced activity) suggests that the potential for oil-related disruptions will be diminished in 1980."

Citibank economists

New York, N.Y.

"The private sector's participation in multifamily housing production will continue to diminish. Multifamily development without some form of federal assistance might disappear altogether. The uncertainty caused by rent control has caused many private institutions to abandon the apartment market."

Richard L. Fore, president National Rental Housing Council

Washington,

D.C.

"The chances are very high that long-term interest rates now are at their peak. The country probably still faces a middle-size recession with a 30/o contraction in total output between its peak and trough."

Ezra Solomon, professor Stanford Graduate School of Business

Stanford, Ca.

"The continuing deterioration in consumers' real purchasing power, high interest rates and tightening credit suggest that a recession will soon develop."

Ben E. Laden, chief economist

T.

Rowe Price Associates

Baltimore, Md.

"I don't know about what's happening with anybody else, but our business is still very good," a remark heard over and over again from retailers and wholesalers in the West.

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BAD CHECKS

(Continued from page 58)

marked "no account." Such a check is evidence of a swindle or a fraud unless there has been an extraordinary error. In rare instances, a customer may issue a check on the wrong bank or on a discontinued account. You should quickly determine what the cirbumstances are. If the person is known in the community, proceed with your collection efforts. If you find yourself stuck with the check, call your police department.

CLOSED ACCOUNT. A check marked closed account is a warning of extreme carelessness or fraud. Accounts are closed by both individuals and by banks. The latter may close an account because of too many overdrafts. An individual may open a new account by removing funds from his old account. In such case, he may forget that he has issued a check that is still outstanding against the old account.

If you don't get your money back within a reasonable time, you should consider prosecuting the check writer.

FORGERY. Forged checks are worthless.

Any alteration, illegal signature (s) of the maker of the check, a forgery of the endorsement, an erasure or an obliteration on a genuine check is a crimc.

Watch out for smudged checks, misspelled words, poor spacing of letters or numbers indicating that changes may have been made. Payroll checks with the company's name and address typed in could be fraudulent. Most payroll checks are printed.

When you suspect forgery, call the police. Thus, you help protect yourself and others against further forgery.

You should refer a forged government check to the field office of the secret service.

A forged check transported in interstate commerce is a federal offense.

You should check with your lawyer about local practices on collecting through the courts on a bad check which a customer used to pay on his account. In the Washington, D.C. area, for example, merchants cannot collect through the courts on such bad checks. The reason is:

The merchant still has the account and no injury was suffered through the issuance of the check. The account may be collectible through the usual civil procedures used for collection purposes.

A bad check issued to pay for merchandise taken is not a theft but a misdemeanor. It is an exchange- the checks for goods. a misdemeanor carries a lighter penalty than a theft since a check may be collectible through civil procedures. Criminal action may be taken through signing a formal charge with the police.

GET EVIDENCE. You cannot prosecute bad check passers without good evidence. The person who cashed the bad check should be positively identified and connected with the receiving of money for it.

Plan By Priority

The capable manager structures his day, determining his priorities, organizing his responsibilities.

A double list made the evening before or early in the morning details the work of the day in two columns. Listed on the right are meetings and appointments set for specific times. On the left, things to do in two sections with the top por- tion reserved for high priority items. A star indicates items of utmost importance.

As the day proceeds, the manager follows his list marking off as assignments are completed. Top priority jobs are usually accomplished and less important tasks scheduled or delegated.

An important point is to assign priority by importance rather than urgency.

Kual'r Pre'Hung lystcm hp lor ltrcll

With Kval'sautomated system for assembling pre-hung doors, two operators can turn out 500 completed units in a single shift. This speed, combined with the dependability of these ruggedly built machines, means the system will quickly pay for itself. Kval's quarter-century of engineering excellence provides you with a system precision designed to ensure accuracy, no matter

how varied the specifications.

Model

Model 99GF Routing/Boring Machin2\! with Autormtic

PLYWOOD

You'd call a world-renowned manufacturer yeDy experienced that's been producing superior quality wood products, including plywood, since 1916.

Bohemia Inc. operates two major West Coast plywood plants and supplies them with veneer from another company-owned plant. Operations continue around the clock, throughout the year. And the plywood products from Bohemia proudly bear the APA and TECO stamp for certified quality. Products include Douglas Fir siding for home construction and export markets, with mill and association certified sanded plywood and 1/z" CDX sheathing made for shipment in standard 30" bundles. Multiple patterns are also available. You can also obtain from Bohemia five-ply mill certif ied sanded, graded sanded, rh" mill certified sheathing and export siding. Particular praise has been lavished by customers on the superior quality and performance of Bohemia's TECO-tested 32" exterior "C" underlayment. And it is available for truck, rail or ocean shipment now.

when Lumbef l)ealers need lt the mostDffiAnnounces...

The only operational on-line Point-of-Sale System in the country serving independent lumber and building material dealers. Our customer list exceeds 100 lumber yards from Maine to California. with in-house DATALINE

computer systems doing Accounts Receiv' able, Accounts Payable, General Ledger, Payroll, Sales Analysis, Profit Analysis, Online Perpetual Inventory Control, and Multi' location Perpetual Inventory Control.

@I

Our reference is our entire customer list, and our last 17 installations have experienced a complete return on their investment in less than a year and a half

"After only three weeks we were invoicing with the DATALINE System. ln addition to handling all our accounting functions the DATALINE System will also provide us with vitally important information about gross margins and inventory levels."

TomBeeser,President

HomeLumberYard, Inc., Turlock, Ca.

Profit lrom Lumber Dealers Experience had our DATALINE System lor one month and are already on line. We feel that the DATALINE people were extremely helpf ul and presented the system in the most torthright manner. Atter attending the DATALINE Users Conlerence and visiting DATALINE customers we were convinced that the DATALINE System, which is designed exclusively for the Lumber and Building Mate' rials industry, was the only choice lor Central Valley."

"We chose DATALINE after an exhaustive search of computer systerns and computer companies. We have

RobertPatterson. Jr..President

CentralValley Euilding Supply,Inc.,St.Helena, Ca.

lmprove Your Sales

Improve sales performance by a new approach. Try one or more of these ideas with your customer.

o Personally deliver an order or samples.

o Show an improved way of using or re-selling your company's product.

o Outline a new discount, trade-in or pricing policy.

o Follow-up on satisfaction with an earlier order.

o Service a complaint.

. Analyze the need for service.

o Check the inventory, product obsolescence, need to reorder.

o Provide information on insurance or security protection procedures.

o Offer suggestions for ways to beat a slump or drop in busiNESS.

o Teach employees in use of product or re-selling.

o Submit a long-range buying, using, or re-selling program.

o Assist in promotion of product.

o Explain a new buying guide, catalog, product data sheet.

o Verify that payment terms are convenient.

o Stop by to pick up something you have purposely left behind.

. Introduce your boss or a satisfied customer.

Set Sales Target

Improved sales performance is possible when sales staff and managers develop and operate from a written plan.

The plan for each salesperson should include a target figure for the dollar volume of each account for the coming year as well as the sales support services which will be used to meet the goals.

New prospects to be contacted during the coming year should be listed. Travel plans for covering the territory with sufficient visits to established accounts and prospective accounts should be made.

An analysis of the weak points of the salesman with suggestions and procedures for improvement should be part of the plan.

The plan should be reviewed regularly and updated by both the salesperson and the manager.

Productive Work Flows

Proper work flow creates efficiency and smooth operation. Check your facilities with these points in mind.

Is movement from place to place rapid and safe? Are improvements such as doors with large windows or non-skid carpets needed?

Can information be transmitted by intercom, teletype, or telephone to avoid moving forms and records ?

Would modifications in aisles, entrances and exits make delivery and removal of work, or supplies easier ?

Can a cart or carrier be used to move small packages more readily?

Could specially designed desks or tables be put to good use?

Can related operations be grouped with tables, desks, or work surfaces placed back to back or aloneside each other?

THESE ARE 3 OF THEHATSWEWEAR

We've added a number of lines in the 56 years we've successfully served our custonters. These include HARDWOOD LUMBER, HARDWOOD PLYWOOD and HARDWOOD FLOORING, which we can provide in strip and parquet, either pre-finished or unfinished. Our sources include two top quality names: Sykes Flooring Co. and Memphis Hardwood FlooringCo. In addition, we have WESTERN RED CEDAR available in paneling and siding in select title knot and clears.

For your convenience, we have milling facilities and we can deliver. Direct mill shipments are also available.

Our years of service prove we can do the job. Give us a call today.

EmIil StIEttITES used to mao timber resources were exolained to the Black Bart Hoo-Hoo Club, Ukiah, Ca., by Dr. Philip Langle.y, Earth Satellite Corp., at a recent meeting. Cordes Langley was dinner chairman. In pre-dinner conversation were ltot photol Pat Hunter, Rob Phillips.Manylcentsrl enjoy the dinner. Dave Damon, tail twister, llouor photol collects fines.

WOOD PRODUCTS OUTLOOK

(Continued from page 24) disastrous one for the hbmebuilding market.

But at some point the policy will have done its job well enough that interest rates will begin falling and the policy can be relaxed, permitting them to fall even further and avoiding economic overkill.

Another consideration is that 1980 is an election year. The monetary authorities, although they now have generally good support from the politicians, who themselves have not been able to do much rieht to reverse inflation. will find that support evaporating rapidly once the political campaigns begin.

The pessimists expect relaxation of monetary policy to be too little and to come too late in 1980, with the result that housing starts will likely total only l.l million units for the year.

The optimists expect the current tight policy to be sufficiently effective that interest rates will peak late in 1979 and a relaxed policy will then allow a recovery to begin in the first half of 1980.

In this later scenario, after a poor beginning, homebuilding activity is

The Merchant Magazlne expected to improve throughout the rest of the year, with starts totaling 1.6 to 1.7 million units at the end of the year. Interestingly, the consensus foresees 1.8 to 2.0 million starts in 1981, indicating that although the present Fed tight money policy might cause some hardship through at least the first half of 1980, the forecasters must feel confident it will be effective in slowing inflation and allow an easing of credit conditions.

With the reality of an election year, it seems unlikely the pessimistic forecast will be allowed to happen. On the other hand, it seems unlikely that the tight money policy will be so effective and so quickly reversible that credit conditions can improve in time to sup- port housing starts next year at almost the same level as this vear. Some point between the two extremes is more reasonable. This moderate forecast point is 1.45 million housing starts, with 720lo of the total being single-family homes.

Tight money willalso affect nonresidential construction and dampen non-building investment and consumer purchasing enough to hold industrial production about flat for the vear.

Aussie's West Coast study tour

DIRECT SHIPMENTS RAIL T&T CARGO SHED STOCK

Merry Christmas from Clint Rygel and Happy New Year

Gordon Beach

Mike Jameson

Steve Gwaltney

00Wl{ UI{DER tUilSERilEl{, members ol HooHoo International from Australia on a study t0ur of the United States, were entertained at a cocktail party at the California Redwood Association office, San Francisco, Ca.

0n hand t0 welcome the 35 Australians were lll Pete Johnson, and Jim Jones, oresident oi Hoo-Hoo International. 0thers 0resent, [2] Bernie Barber and Bill Johnson; [3] Vin Zed and Pat Walsh; [4] Dave Howick

and Vic Roth; (51 Edwin Huddleston; 16l Mr. and Mrs. Ron Caddy and Paul Ward; {71 Knute Weidman, Marianne and Ted Little, Elaine Weidman. The group also visited Seattle and Los Angeles.

PERSONATS

Nelson Sembach, H & M Wholesale Lumber Co., Los Angeles, Ca., is back from the Hershey, Pa., national automobile swap meet.

Lorraine A. Lorenz is the new credit mgr., So. Ca. region, Kaiser Cement Corp., according to Robert G. Hagemeister, regional sales mgr.

Vaughan Justus, Southwest Insulbead and Justus Lumber Sales, Albuquerque, N.M., has been in Philadelphia, Pa., as national delegate from N.M. to the Easter Seal Society annual meeting.

Jerry Seal is the new mgr. of Southeast Asian forest products, Contact International, Inc., Portland, Or.

Teresa Moore is now v.p. and office mgr., Pacific Hawaiian Wood Products, Eugene, Or.

Bill MacBeath, MacBeath Hardwood Lumber Co., San Francisco, Ca., has been named by Albert Bowker, Chancellor of the University of California, Berkeley, as an industry advisor to the Forest Products Lab at Richmond, Ca.

Norman E. Hascall is now national sales mgr. for Nicolai Co., Portland, Or.

Larry McGillivray is the new director of industrial relations for Dant & Russell, Inc., Portland, Or.

Jim Dorsher is the new gen. sales mgr. for Virginia Hardwood Co., Monrovia, Ca., according to Dave Ferrari, pres. Jim Borland now has the territory from West Los Angeles to San Luis Obispo, Ca.

Don Fink, Sr., Kaibab Industries, is the new pres. of the Phoenix, Az., Hoo-Hoo Club; James Homan, O'Malley Lumber Co., lst v.p.; Connor Butler, Glen-Mar Door, 2nd v.p.; Steve Hancock, Arizona Millwork, sec.-treas. Board of directors: Lester Bradley, John "Al" Butler, Duncan Hossack, John "Jay" Johnson, Jack O'Conner, Fritz Oligschlaeger, Wally Pensinger, Robert Runeborg, and Marvin Setzer.

Bill Grass, mgr. Model Lumber & Hardware Co., Tacoma, Wa., recently celebrated his 20th anniversary with the company.

Don Lea is mgr. of the new West Salem Lumber Co., Salem. Or.

Paul Herrfeldt, California Redwood Sales, is back at Santa Rosa, Ca., Hq. after a Hawaiian vacation. Fred Deghi, world sales mgr. for the company, vacationed in Central and So. Ca.

Richard Reid, Reid & Wright, Inc., Arcata, Ca., vacationed in Idaho. Planning is in high gear for the firm's 5th annual invitational golf tourney in Hawaii, Mar. l4-15.

Curt Hedding is the new gen. mgr., building supply div. of the Peavey Co., St. Paul, Mn. He replaces Don Huston who has resigned.

Tom Bonner has joined PSF sales at Fair Oaks, Ca., according to Bob Bonner.

Bill Evenson, American Mill & Manufacturing Co., Chula Vista, Ca., vacationed recently at Rancho Las Cruces, south of La Paz, Mexico.

Daniel Allred is the new mgr., wholesale div., Allied Forest Products, Portland, Or. Mike Beymer is new to sales.

Frank Arnold, specialty products group, Simpson Timber Co., is the new president of the Oregon American marketing Assn. chapter.

Rocky Mullen is now in hardwood sales at Hampton Industrial, Tigard, Or.

Chet Cowan is now a lumber buyer at Nicolai Co., Portland, Or., according to Theodore Nicolai, pres.

Gary Robson is the new gen. mgr., Tote-Pac Corp., Pueblo West, Co., a div. of Snider Building Products, Sacramento, Ca. He and his wife, Sandra, have moved from Tucson, Az., to Pueblo, Co.

Wayne Solesbee has joined lnland Lumber Co. as a buyer/trader at the Colton, Ca., gen. office.

Jim Ferreira has joined the sales staff at Fountain Industrial Lumber Sales, Los Angeles, Ca., reporting to Robbie Robbins, according to Ed Fountain. Jr.

Rick Kellso is the new msr. of the Inland Lumber Co. lacility-at Woodland, Ca., according to Gary Thomson, pres.

Mike Phillips has transferred inro trading at Hampton Lumber Sales Co., Portland, Or. Jeff Montgomery is replacing him as asst. mill sales mgr., according to Gordon King, pres.

Robert E. Bush, pres., Bayview Lumber Co., Aberdeen, Wa., has been elected a trustee of St. Martins College, Lacey, Wa.

Mark Padgett is new gen. mgr. of retail and commercial sales for Woodcrafters, a subsidiary of Santiam Hardwood, Portland, Or. Tom Bass is now director of new store oDeningsl I arry Guidici will manage rhe new Seattle. Wa.. store: Richard E. Ricken. is new mgr. for the Salem, Or., store.

David E. Culver, pres. of ChownPella, Portland, Or., is the new v.p. of the Door and Hardware Institute.

Bill Scott is the new pres. of the Humboldt Hoo-Hoo Club; Larry Johnson, v.p.l Bob Thomas, sec.t Ken Gradek. treas.

Jim Peterson, Trinity Forest Products, Sebastopol, Ca., and his wife, Cindy, vacationed in the sun recently in Puerto Vallarta. Mexico.

Carole Reed Allaway is the new communications mgr. for Rain Bird Sprinkler Mfg. Corp., Glendora, Ca.

Harlon L. Seats has been appointed senior v.p., merchandising, Payless

_ Cashways, Inc., Kansas City, Mo.

Ted E. Christensen is the new execu- tive v.p., Davidson Plywood and Lumber Co., Carson and Sacramento, Ca., according to Jack Davidson, chairman of the board.

Bryant Lund, a UCLA grad, is rhe new mgr. of operations as well as doing design and sales work lor Berkoi Mlg., Sun Valley, Ca., reports Beral Kotler, pres.

Jim Richardson, Jim Richardson Lumber Sales, Laguna Niguel, Ca., an industry veteran, is now mostly relaxing, but still sells a little lumber when it doesn't interfere with his golf game.

Jack Couch has joined the sales team at Weaver Forest Products. Inc.. Medford, Or.. according ro John Weaver, who recently returned from a Gulf Coast business trip with his wife, Lois.

Darlene Mason has rejoined GeorgiaPacific in San Jose, Ca., as a metal products specialist.

Martin Craine, who is retiring as sec.mgr. of the Southern Oregon Timber Industries Assn., Medford, Or.. will be regional forester and log buyer in Oregon for P and M Lumber Products ol Stockton, Ca.

Don Frank has joined Bud Frank Lumber Sales, Inc., Redding, Ca., as a salesman, according to his father, Bud Frank, pres.

Craig Cookingham is new to trading at Shaw Lumber Co., Fair Oaks, Ca.

Evan Davies is now the chairman of the board and c.e.o., Alpine Interna- tional Corp., Portland, Or. Cecil Hansen, founder, who has retired, will remain on the board.

Fred Johnson is now trading at Nikkel Corp., Central Point, Or.

Michael Niedermeyer is new to Northwest Pine Sales, Portland, Or.

Lyn Rabun is new to MCG Pictures Frames and Mouldings, Inc., El Paso, Tx.

Dan Marshall has moved from Mattel Toys to DE Doors as director of marketing, sales and product development.

Mark L. Struhs is now gen. sales mgr. for national accounts. Home lmprovement Div.. Masonite Corp. A. Donald Blumenkamp is gen. sales mgr. for fiberglass pioducG.

Bob Henderson has joined Sequoia Supply, Fairfield, Ca., as a biyer/ trader. Jeff Squires is on the inside sales desk and Gary Hart is back from a week ofduck hunting, finding the ducks alive and well, iicording to Bob Vandewall, branch mgr.

PERSONALS

(Continued from previous page)

John Lipani is retiring from the Weyerhaeuser Co. after almost 44 years.

Dick Hogan, Van Arsdale-Harris Lumber Co., San Francisco, Ca., is a sreat shot. but had trouble disIinguishing hens from cocks on a recent pheasant hunt, according to Jack Higgins, Rolando Lumber Co.. San Francisco.

"Mac" Mclnelly, Manke Lumber Co., Tacoma, Wa., is on the mend following surgery for a bone chip in his heel. No more jogging for a while.

B. H. "Buck" Meile. is now with Wesco Cedar, Eugene, Or.

Joel Zabaldo is selling for Sundown Timber Co., Cental Point, Or.

Pete and Clint Bower, Mariners Forest Products, Santa Ana, Ca., are back from a two-island Hawaiian business trip.

Pi Bliss, gen. mgr., Neiman-Reed Lumber Co., Van Nuys, Ca., and his wife, Connie, recently returned from a two-week excursion to Denmark. Ed Langley, asst. mgr. followed with a week to Hawaii.

"Manny" Flores is now in charge of production at Peterman Lumber Co., Santa Ana, Ca., according to "Pete" Peterman. He had handled all production at the old Star Lumber Co., City of Industry, Ca.

Glenys Simpson, Louisiana-Pacific, Ukiah. Ca.. and her husband, Williard; Ted Gilbert, Products Sales, Newport Beach, Ca., and his wife, Rosemary; Ray Louvier, Erbe Wood Products, Costa Mesa, Ca., and his wife, Kathie, are back from a Puerto Vallarta, Mexico, vacation. Pete Kepon, Arcata Redwood, is back in Arcata. Ca.. after a So. Ca. business trip.

Douglas Henderson is new to John T. Cole & Assoc., forest products executive search firm. Portland. Or.

PGI Marketing Changes

Pacific Commercial, Inc. has discontinued its distribution yard and remanufacturing operations at Tualatin, Or.

The company's direct wholesaling operation, which includes the sale and marketing of all the Production of Tru-Stud., Inc., remains intact and continues at its Tualatin offices.

Pacific Commercial and TruStud are both subsidiaries of Honolulu-based Persis CorP., and the move is basically a result of a decision by the parent corporation to concentrate its forest products

group's activities in the timber acquisition and primary manufacturing areas. Pacific Commercial's success in the national marketing of the lodgepole pine "Tru-Studs," as well as its increasing participation in long-term production/sales relationships with other lumber manufacturers, were major factors in the decision.

Oak Export Problems

The European Economic Community organization has advised the U.S. State Department that their directives will be modified to exclude wane and bark-free lumber from its regulation which seeks to prevent the spread of Oak Wilt disease to the Continent. Without this modification, the exporting of oak from the U.S. to Europe would be drastically reduced.

As of this date. actual notice of the modification regarding lumber is still being anticipated. The proposed modification does not extend to logs which present another problem since it is not practical to debark. Extensive research is being conducted into the whole Oak Wilt problem in an effort to find a reasonable solution.

PARI 0F the nearly 400 at Forest Products Week banquet in Redding, Ca., that named Sam Witzel, Lumberman of the Year. These pictures, delayed in the mails, were originally set to accompany 0ur coverage of the event. (See The Merchant, Nov., p.3l),

R X

(ll Being congratulated by his colleague, Dave Schaller, is honoree Sam Witzel (center), whose name appears on the roster ol honor in background. 0n right, club pres. George Rogers. l2l Charles Cleary, Steve Barker. l3l Charles McConville, George

Bailey, Earl Moore. l4l Randy Stainbrook, Don Porter. l5l Brad Broyles, Milt Schultz. 16l Gene Sjostrand, Audomar Declerk. l7l Roy Bradshaw, Jim Forbes. l8l John Strange. l9l Claude Scott. ll0l E. Presidio, Jack Bloom.

NEW PRODUGTS

and selected sales aids

Push Bufton Water

A new plumbing system which conserves water and energy is from the Ultraflo Corp.

Tested bv the National Bureau of Standards a'nd the Energy Administration, it is being installed in solar homes.

Reportedly reducing the water bill tp to 35Vo and saving about 857o on the heating of water, the system uses smaller diameter water lines. All faucets are replaced by push buttons which bring the user cold, warm, or hot water at the touch of a button.

The complete system, less the plumbing lines of either copper tubing or plastic, sells for less than $500 for the typical home with a kitchen and one bathroom. Other models are designed for additional bathrooms or for special applications, including lawn sprinklen with remote pushbutton control.

Any do-it-yourselfer, it is said, can install the system in a new home or in remodeling.

FREE READER SERVICE

For more inlormation on New Products and New Literature, write fha Merchant Magazine, 4500 Campus Dr., $rilts 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

"Your Choice $1.88" Promo

Rubbermaid's ' 'Your Choice $1.88" promotion includes a vanity wastebasket, dishpan, twin sink dish drainer and a mini bucket.

Items have regular suggested retail prices ranging from $2.29 to $2.79. The promotion is in effect for orders postmarked through Jan. 31.

Self-service displayers are available with a dishpan/mini bucket assortment, a vanity wastebasket assortment, and a larger assortment including all of these items. An end cap assortment also is available with colorful cards to attach to point of purchase calling attention to the "Sale of the Week" with open space for pricing.

Microwave Oven Cabinet

A new wall-mounted microwave oven cabinet from Haas Cabinet Co. is designed to accommodate virtually all built-in and portable countertop units.

The unit is 30" wide bv 34Y2" high by 18" deep with a solid ouerlay panel which can be cut to size at the jobsite. It is protected with Durasvn@ finish.

Wide Span Shelving

A new wide span shelving unit is from Bernard Franklin Co.

For hand loading of boxed or bulky goods requiring wide or deep openings, Uniflex bulk storage racks are said to be stronger than shelving and more economical for loads too light for heavy duty pallet racks.

Three basic components, an upright frame, beam and tie bar, erect with boltless three point beam connectors, which wedge into upright slots for load bearing strength. Heavy gauge steel step beams adjust up or down on 2" centers. Beams adjust from front of unit, into slots of par ented girder like boxed upright frames, which act as common uprights between units in the same row.

Available in three depths, 4 widths, and 5 heights. The beams come in medium and heavy duty for maximum loads up to 1800 lbs. per shelf. Accessories include decking, front to back ties, row spacers and splice plates.

Automatic Flue Damper

New in home heating is an automatic flue damper, the stainless steel Mizer system by the Control Products Division of Johnson Controls, Inc.

As the furnace burners shut off, and combustion gases clear, the damper closes, reta-ining the heat of the warmed furnace or boiler parts and preventing outflow of warmed room air. When the thermostat signals for more heat, the damper opens, and a fuel igniter lights the burners. These modifications are said to save more than $100 per year in a typical small home and reduce fuel use by l5-2OVo. The system must be professionally installed. Full installation is estimated to cost about $350. It is approved by the American Gas Association and Underwriters Laboratories and carries the Good Housekeeping Seal.

Wood Stove Fuel Gauge

A. portable, electronic fuel gauge monitor and alarm for wood burnine stoves is new from Stove Sentrv. IncI It shows how much wood remains without opening the door. It sounds a "beeper" when the stove needs more wood and can be set to day or night burning rates.

Attached without tools, it incorporates a reset feature to allow refueling. Measuring 7Vz" x 5Yt" , and weighing I lb l0 oz,the battery-operated unit connects to its stove-niounted sensor by a 20' cord. Optional cord lengths can be provided at extra cost. Priced at $l19.95.

Upright Wall Furnace

The Empire Upright direct venr wall furnace has an electric wall thermostat. two speed blower and features a Piezo ignition system which requires no matches with liehtins accomplished by a push-butt-on.

Designed to take advantage of counterflow circulation, it delivers warm air in a maximum of three directions at floor level. The direct vent system is said to save money and warmth,by constantly recircuiating already heated room air, never using it for combustion and ventine. Oui let extensions permit heating-of two rooms.

It measures lllz" deep, 16" wide and 823/s" high, and is installed flush to any outside wall. The unit has been factory-tested and design-certified by the American Gas Association.

Truss Parts Cutter lmproved

Idaco has started production of its I 980 model Webmatic/Flydraulic with added features that reportedly make this universal truss parts cutter an even better performer.

Infinitely adjustable center-line cutting is now standard. This allows for easy, fast cutting of scissors truss parts in addition to regular floor and roof web parts. Heavy see-through metal saw guards with extender leather flaps have been added and the machine now has an open undercarriage for easy accessibility to various lower parts.

A new, internationally approved electrical panel board also has been added and the electrical supply cable has been moved to the rear bf ihe cur ter. Controls are relocated for sreater operator convenience.

New double-action saw brakes are optional.

FREE READER SERVICE

For more inlormation on New Products and N6w Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Weather-Tite Caulk

3C Weather-Tite Butyl Caulk is a general-purpose rubber-based caulking compound for providing weathertight seals around doors, windows, flashings, gutters and other openings.

- Easy-gunning,it reportedly remains flexible and tough for years with a much longer life expectancy than oilbase caulks. Adhering to metal, wood, glass and masonry, it is waterproof, ozone resistant, non-staining and paintable. White or bronze colors are available in ll fl. oz. cartridses.

Storm/Screen Door

Season-all's new Model 723 combination storn/screen door features a full J4" high glass to reveal attractive prime doors.

Available in l" and in lVe" thick mgdels with tempered safety glass which can be repla'ced by a fuli sjreen for warm weather ventilation. the door can be ordered in anodized aluminum or baked enamel finishes.

. Extruded corner gussets, springloaded oilite bearing [inges and'shoik absorbing marine-type U-channel vinyl glazing are other features.

Leaded Glass Doors

Bel-Air Door Co. is introducins leaded glass design for doors.

Designs include many new multicolor g-lazing patterns iccented with beveled clear glass.

_ All leaded glass units qualify under Federal Glazing Laws aird n6ed not be tempered.

Wood Railings Simplified

New from Droz Corp., Allwood railings are pre-finished, pre-assembled, and standardized.

Reportedly less expensive than component type wood railings or iron rartlngs, the system is designed to be installed by any carpenter.

Giant Organizer

Three 3' X 4' time planning calendars with small numerals and large writing spaces are new from Cook's Systems. -Two configurations, a horizontal 12 month line and a 12 month block, have year-at-a-glance single pages' The 12 month pages have 6" X 6Yr" dailv space.

P;inled in two colors on heavy cover stock all calendars accept pen, pencil or markers. Price range is $9.50 to $19.50.

Redimix Conversion Kit

Lumber yards and home centers who operate "yard-at-a-time" wet concrete batching and dispensing systems reportedly can increase production and ontput 707o by installing a Redimixer System 2000 Conversion Kit from National Concrete Systems.

The process begins with the hoPPer mounted on a ground level platform. Extenders are installed to increase the hopper to 5 cu. Yds. of sand and aggregate with the conveyor mounted benea-th the hopper. A l0' conveYor extension connects the old conveyor to the mixer.

The 6' platform provides room for the operator and a pallet of cement. The converted system moves dry sand and aseresate up to the elevated mixer where"'it is uat,Stred with cement and water. Wet concrete is disPensed through a gravity chute, permitting direct loading.

Reportedly moving drY materials up to the mixer and feeding wet concrete down a gravity chute speeds production and outPut and eliminates much of the clean-up.

The conversion kit includes a l0' convevor extension with idlers and belt, a hopper stand with conveyor centering guide, a mixer stand, pallet stand complete with railing, a catwalk with-ladder, a swing-uP 48" discharge chute and two H-beams mounting brackets.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine' 4500 CamPUs Dr., Suite 480' Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! ManY thanks!

cutting blades with precision ground teeth for 25-307o greater cutting capacity. A revised aluminum scrotl blade with skip teeth has large gullet capacity, providing added chip clearance for cutting soft materials. Both have a universal tang.

In addition, hack-saw blades, mini saws, compass saws, sabre and circular saw blades, and the hole saw with built-in arbor are available.

What Big Teeth You Have

Malco Products, Inc., now offers an improved and expanded line of 54 reciprocating saw blades. ftre UtadEs are designed to meet individual cutting application needs. Heavy duty construction is said to assure strength and durabilitY.

The selection includes special wood

1980 Olympic TaPe

Lufkin tapes have been selected by the Moscow organizing committee to establish the official measurements in track and field world record competitions at the 1980 OlYmPic Games.

Their marketing program will include identification with the official United States Olympic and Moscow symbols in advertis:ing, on in-store merchandisers and display-carded tapes ahd rules.

Contemporary Panels

The Terrace Collection, GeorgiaPacific's new line of simulated woodgrain panelings, presents a contempo.rary look for interiors at a modest pnce.

Each panel is a reproduction of an

original cedar, walnut or fir. Eighteen panels in the collection offer a choice in wood species, color and pattern. Simulated woodgrain finish on tropical hardwood plywood, they are available in 4' x 8' sheets, 3.6mm thick.

Something New Underfoot

New to the marketPlace is SturdI-Floor, a new flooring system being promoted by the American PlYwood Assn.

STURD.I.FLOOR' ffH^.,6D fNTERTOR \./ -000-

EXTERIOR GLUE NRB.108/FHA.UM.66

Designed specifically for singlelayer residential floors, the panels are said to be easy to specify because they cany a span rating showing the maximum recommended spacing of floor joists. The ratings are based on stuctural performance determined during extensive tests conducted at the APA Research Center.

Reportedly the flooring panels are widely accepted by plywood users and specifiers. Model building code organizations also have accepted them.

Convertible Screwdriver

Two new screwdrivers by Xcelite offer six uses with quick-change and positive-hold action.

The 7Vz" four-in-one has a doubleblade driver at each end of a reversible holder shank, converting from 3/ro" wide slotted-head to # I Phillips and from r/e" to #2 Phillips. The 3" two-in-one converts irom 3/re" slotted to #l Phillips.

Blades are chrome vanadium steel; handle is impact-resistant tenite. Suggested price $7.25 and $3.60.

Gas Air Conditioner

Arkla Industries is introducing a new two-ton gas airconditioning unit designed for energy-efficient home construction.

It reportedly takes advantage of gas availability across the country, the energy- and cost-efficiency of gas, and has installation flexibilities.

Buildings to Go

Pre-insulated metal panels from Bally Case & Cooler, Inc. are now being used in a variety of industrial applications.

In-plant offices, guardhouses, dispatchers' booths, scale houses and equipment, personnel enclosures and c<imilete manufacturing plants can be assembled of the panels. Each panel, 4" of foamed urethane insulation bound by heavy gauge metal skins, has an "R" value (efficiency rating) of 34.

A simple hex wrench is said to be the only tool required to actuate camaction locking mechanisms embedded in the panel cores. The same tool is used for disassembly, simple when units are to be relocated or expanded.

Bally's trucks deliver the panels to construction sites uncrated.

Car Top Tie-Down

Securz-It tie-down system from Patent Products, Inc. is always in place ready to use, yet completely hidden.

It will secure anything carried on the car roof. It also ivill h-old the open trunk top in place.

There are four coated, exfa strong, aircraft grade, cable tie-downs, each with a loop on one end and an eye on the other. Special case-hard, selftapping mounting screws are installed, one on each side of the hood gutter wells and one on each side of ttre tunk gutter wells, each capable of handling pull tests in excess of 350 lbs.

Also included in the kit are two 15' lengths of extra tough poly-rope that goes through the loop to tie objects to the car. Suggested retail price is $9.95.

FREE READER SERVICE

For more inlormation on New Products and New Literalure, write The Merchant Magazine, 4500 Gampus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Pop-up Filter Saves Space

Six-packs of the new OwensCorning Dust Stop Air Filters take only r/a of the space of conventional l" thick furnace filters because of a patenled pop-up paperboard frame.

The new frames adjust to fit the hack of a home furnace or air-conditioning unit. Pop-up sides latch at all four corners to form a frame.

Shrink-wrapped six-packs are only 2" thick. A shipping container caryins 24 air filters is 6/a" deep, compaied to the 24" thick box iequired for 24 conventional air filters. The products are available in standard sizes.

Retailers reportedly benefit from less costly handling and reordering with the space-saving packaging as well as the advantages of being able to stock and display three times the number of air filters.

CEtIEn-SWltG ACTl0ll is special leature of Vista patio door system from Benchmark. Ready-to-install, framed and sealed to

block out weather, the foam lilled steel doors are factory glazed with insulated tempered safety glass.

Mirror Reflects Safety

A new steel frame mirror door that reportedly costs 25Vo less than conventional closet mirror doors is from Monarch Mirror Door Co.

Available in a gold or bronze finish, this bi-pass model is boftom-rolled on lVz" nylon ball bearing wheels. It incorporates the latest consumer product safety commission standards of 400 lb. impact safety test.

Other models are bi-fold, three-way and surface mounted walk-in.

Ceramic Tile Look-a-Like

A never-wax floor in a new marble and tile design, Drexel Hill from Mannington Mills is said to clean with soap and water.

Inspired by ceramic tiles and backto-nature colors, it has a 6" pattem repeat and is available in five shades.

The Merchant Magazlne

Bob

EldredgeGale EllingsonTom EmbreeDick EmisonJerry EssleyBen EvansEd EvansJim Fair - Jack FairfieldBill FallertJeff FargherBob FaselW'C' Fields & progeny - Tony Feiger - Ramsey Fendall - John FergusonJim Ferreira - Ray FinucanDean Fleming -

ForneyCrew of tug M/V HENRY FOSSEd

Charlie FoxEwen FraserBob FremdJim FrodshamBob FuijimotoBob Gallegher - Tony

GallegherPete GanahlBen Gardiner - Wayne GardnerMax GarmonGene GauthierJim GauthierBob

Gaylord - George GeibPete GeibJohn GeiisbeekPhil

Gilbert - Denny GilchristJim GilchristGene Girard -

Dale GoodwinJohn GrayRichard GrayLen Green -

Ev Guernsey - Ray GutierrezAlan Hale, Jr'Bob

HalvorsenJohn HamptonBill Hanen - Doug Hansen -

Captain Kris HansenTom HansenJohn HarmerRonnie

HarnewFrank HarringtonIim HarringtonStuart

Harris - Ralph HarrisonIvan Hart - Hap HastyBob

HathawayNorton HathawayHarold HaynesBob

HeberleButch Heberle - Jay HebertDon HeilDon

HelmigBill Herndon - Denny HessFrank Higgins -

Ann HigmanDan Higman - Jerry HigmanBob Htt -

Ron HiteBert Holdren - Ierry HoldrenFred Holmes -

Ron HopkinsBill Hormuth - Iim HormuthDick

Hotaling - George HowardSherm Hoytfack Hughey -

Bill Hunter - George Hunter - Hrrgh HurthFrank

IvanovichBob JacobsenDick lahrausJoe Jahraus -

Chuck JenkinsHank }ensen - Evelyn Johnson - Johnny

Johnson - Scrap Iron JohnsonLeonard JonesStan

KaufmanDan KellerTim Keller - Doug Kelly - John

KellyRuss KeltsPhil KeltyA.L. KerperMead

KibbeyDick KilpatrickGordon KingBill Knudsen -

Bill KoffardLowell KolbManos KoulourisCarl

KufferathJohn Kyncy - Walley Lai - Floyd LaierGus "Cookie" Lamartine - George Lanefohn LaniganHerschel LarrickMil LarsonLeon LauderbachBob LehowMike LepageBob LindahlBob Linderman -

Jim MartindaleJim Matthews - Billy Maxwellfim Maynard

- Mac McCauley - Ha.ry McCauley - Hugh McConnell -

Bill McCoy - Ralph McCullough - Jason McCuneStan McDonaldVemon McGaheySam McGaugheyFistula

McGogartyEd McGowan - Jerry McGrewBert McKee - Kingston McKeeEllen McNamaraTom Melin -

Wayne MeredithTom Metzger - Toby MoehnkeCrew of tanker M/V MoisesArt MilhauptBud MillerDon MillerWalter MillerHakalaka

Tom

PowellCarl PoynorMel PrawitzSam PrebleDave

PriceJack PriceDenver Pyle - Smiley Quick - Larry

Quinlan - Harry QuentmeyerCarl RamstromBill

RandallBill Rau - Bill RayJack ReaBob ReedHal

ReeveBud ReitzLon ReynoldsTom ReynoldsVerl

RhineFrank RhoadesJim RichardsonChuck Riemann

- Cy RodakowskiBob Rodecker - George RodeckerBill

RogersPete RogersJohn RontenKen RoseKen Ross

Jim RossmanJohn RudbachBill RuggClint Rygel -

Bob SandersPaul SauseFred ScaifeHarlan Schroeder

Claude ScottBill Sharp - Bob SheperdDean Short -

Jake ShugrueEd Shuman - George SchmidbauerClaus

ShultzNorm SiefkenBob SieversCharlie Sifford -

Bob SiltainenGil SissonsGene SiostrandClark Smith

Darrell SmithHarold Smith - Ray SmithWalter

SmithCliff SmootEk Snopes - Flem SnopesWalt

SoppStark SowersPaul SparsoPete SpeekDuke

Speer - Bob SpryGale Stafford - Roger Stainbrook -

Paul StakeFrank StangerNeal StaufenbielStan

StenlakeDon StobaughEd Stoner - Capt. Bob Storck -

Bob SullivanJohn SullivanDon SundstromTom

Supple - Fred SuverkrupHerb SuverkrupJohn

Suverkrup - Wally SwansonDon SwartzendruberMerl

TannerPhil TaylorJohn Tennant - Harry TerrellNat

ThompsonFred Thomson - Gary ThomsonAl Thrasher

Tim Timmerman - Keith VogettRex VowellMitch

Wagrrer - Maury Walker - Tetry WareKen Watt - Jim

WebberBob Wells - Harley WernerHerm WestFrank

Westlake - John WestonWarren WexlerHal White -

Harry White - Cayce WhittenJim WhittyH.reh Wilhoit

Dick Williams - George Williams - ]im WilsonCece

WingardDick WinklerSam Witzel - Sterling Wolfe -

Gordon WoolardTed WoodTim Wood - Jack Young -

Pat YoungJack Zalaha.

STEPHEN G. FREEMAN & GO.

Woodgrain Trend

Responding to current decorator trends to^woodgrain styling for both residentia'l and commercial applications, Champion Building Prbducts has a new generation of printed woodgrain paneling.

Weldwood Chevron Cedar and Western Cedar feature the characteristics of cedar and may be used separately or combined in one installation.

Chevron Cedar offers an inverted V pattern separated by double "planks" while Western Cedar is random- spaced and vertically grooved. Both are produced in 4' x 8' sheets in a variety of thicknesses and are fire-rated class C/III.

FREE READER SERVICE

For more information on Nsw Products 8nd New Literature, wrlte Tha Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention i$ue dat6 and pag€ number so we can proc€ss your request tast6r! Many thanksl

Fiberglass Shower

A complete, knocked down, all fiberglass shower stall suitable for constuction applications as well as complete rehabilitation of existing shower areas is new from the Swan Corp.

It includes three molded fiberglass panels, one 32" x 32" fiberglass shower floor, plus mastic and sealant to complete the installation. The 70" high panels with a baked on polwrethane coating are desiened to fit over any flat dry iurface.

Other features include a moldedin soapdish, shampoo shelf, and rounded/seamless corners to simplify cleaning. All materials are packaged in a single flat carton.

Give'em a Batch

National Concrete Svstems also has a new high production concrete batching, pickup and delivery system. A dry belt conveyor feeds aggregate from a raised 5 cu. yd. hopper to an elevated I yd. capacity mixer. With a gravity discharge chute, the system can batch and discharge 12 yds. of concrete an hour.

Vt*orygrcatng

Heat Reclaimer

Model 4444' stack heat reclaimer from Gateway Industries, Inc. is new.

The unit utilizes an automatic onoff thermostatic switching system to assure proper flue temperatures at all times. Easy to install above the turnace, stove or free-standing fireplace, it replaces a 23-inch section of the flue pipe. When the hot gases rise, they are circulated around 1,400 sq. in. of heat transfer surface before passing up the chimney. The heat recaptured is then channeled to specific areas or vented into the primary heating ducts. An alternative is to use the reclaimed heat to provide prewarmed air to the furnace burner. The fan motor produces up to 200 cu. ft. per minu'te of hot iir flow using minimum electric energy.

See-Through Package

The Home Improvement Div. of Masonite Corp. has new-look retail packaging and display signs for pegboard fixtures and colored paneling nails.

The blister-packs, which allow the customer to see the contents. feature brown and orange diagonal stripes.

Long Warranty Dlsposer

In-Sink-Erator is now offering a disposer with a full 5-year warranty on both parts and labor.

Called the Classic, the disposer is said to be the only one on the market with such a comprehensive warranty. It features an energy and waterconserving operation.

Other leatirres include quiet operation, low incidence of jamming, noncorro-sive grind chamber, an-d' easy installation and maintenance.

Captive Cutting Guide

A new cutting guide with captive clamps is from Macklanburg-Duncan Co. -

It attaches directly to the work instead of the tool or bench to allow straight, precise cuts up to 48". The integral clamps which slide inside a guide bar reportedly insure fast, easy clamping.

A single sheet or several thin sheets can be sawed at one time. The tool can be used to make bevels, angle cuts, taper cuts, feather cus, and 9f cuts. With the optional long guidebar, cuts up to 8' can be made.

Control Guts Fuel Use

A fuel-saving furnace control system, said to reduce home heating bills by as much as l5%o while maintaining or improving occupant comfort, is from Dytron, Inc.

The control reportedly uses computer logic to adjust furnace boiler temperature to the most efficient level under all outside temperature conditions. A compact, solid-state unit, it mounts on or near the furnace with two temperature probes, one clamped to a boiler exit-water pipe and the other mounted in a convenient extertor location. The electrical sensors are powered by a l6-volt bell transformer.

Blister Pack Files

Blister-card packaging for a handcontour molded file handle of unbreakable solid styrene with three insert adapters to hold a variety of standard size files is new from Nicholson.

The carded combination is designed for display on the Nicholson non-handled file merchandisers N54S and N-96 or on a Cooper Tool Center module. Suggested retail is $1.40.

Sized Lumber-What ls lt?

Sized lumber, a relatively new product beginning to show up in many U. S. market areas, is produced by advanced techniques that make it possible to saw lumber so accurately that little or no planing is necessary to achieve a uniform size, according to H. A. Roberts, executive vice president of Weiiern Wood Producti Association, Portland, Or.

As with all products, identification of sized lumber is by the grade stamp, which will include "sized dry," or "sized green." Two typical grade stamps are:

FAMOWOOD

Presently, most manufacturers produce sized lumber with both edges surfaced. While surfacing the edges, manufacturers usually assure uniformity of thickness as well by removing any excess wood from one or both wide faces. This extra surfacing also helps meet the size requirements which are more stringent than for surfaced lumber. accordins to Roberts.

Thoueh a min'imal amount of sized lumber is entering the-marketplace at this time, increasing quantities are expected in the future. The new technique, because it eliminates the necessity of sawing over-sized to produce a finished size after planing, eliminates waste and, therefore, conserves wood fiber.

The product, approved by the major building code bodies, will perform in accordance with the properties indicated by the grade stamp it bears. "As with all products bearing the grade stamp of the Western Wood Products Association, our field force stands ready to assist you by answering questions or clearing up any misunderstandings which may exist," Roberts says.

When to close the sale

Successful salespeople are alert to indications that a prospect is ready to buy.

Signs to look for include his asking about price late in the sales presentation. Another signal is when he starts to bargain about terms, price, or delivery date. When he asks for details on paperwork or other procedures required of him, he is rbaily to buy.

Stop selling and start closing when you spot these signals.

builders, furniture makers, cabinet makers, etc. have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Ask Leading Questions

Leading questions are the kind the interviewer of a job applicant needs to ask.

Questions which will require him or her to give more than a simple yes or no answer are excellent. They enable you to see and hear him in action. Questions should be used to open the session, to amplify a point the applicant has brought up, to fill a gap in the resume or oral job history, or to clarify a point.

These are useful questions to keep the applicant talking and the interview moving:

o Why do you think you were hired for your present job?

o What do you do? Why did you list your duties in that order? How much time do you spend on them? Which do you enjoy most?

r What special problems do you find with your work? Which give you the most trouble? How do you try to solve them?

o What changes have there been in yourjob since you have had it? Did you bring about any of these changes? Has your work made any changes or had any lasting effect on the company? Was this part of a plan or did it just happen?

o How would you describe your immediate boss?

Skills Needed To Be Boss

A good boss needs specific skills vital to the job.

He or she must have a clear concept of where the organization is going. He must give a sense of direction to each level of the organization, translating the concept into the language appropriate for each.

Emphasis should be on the key issues which he alone can handle. Those which, while not signilicant at present, will directly affect the survival of the organization.

He must not be isolated from the stream of operating decisions. While he may not take part, he must be aware and informed on the day-to-day operations.

Being in the know also is important. Reliable information from pipelines both inside and outside the company must come to him. The top person also must be constantly alert to the problems of subordinates and their perception of them.

Push is necessary for an organization, but the good boss must be sensitive to the right amount of pressure. Too much push creates irritation rather than results.

Seasoe's GreetiRgs frorQ

Schrnidbauer [un1ber, Iec. ffi IRc

Wc wisft .vou a yery Merry Christrnas and a

Happ.v a4d Prosperous lVew Year.

To make the coming year better for

As I t!, IIlq't\g ltls \r\rll!lllv Iv€ l r.tvlt\,I rv 'h your company, please remember that Ad we are W! sawmill specialists:

SPEOIALISTS in getting what you FJ want when you want at {X a competitive price.

# SPECIALISTS in green Douglas fir ffi dimension, specified fiS lengths, 16'and

shorter.

SPECIALISTS in rough kiln dried ffi redwood fencing and

redwood siding and

paneling,

sPEclALlsrs in selling of f ice

wholesalers for

shipment to job

site, distribution

centers and retail

lumber dealers.

The PerfectChristmas Gift -k

A thoughtful and sensib/e gitt tor your friends, business associafes and employees. Beat the Christmas crunch with a meaningful present that keeps giving all year long. Use the coupons below, or call (714) 549-8393.

tracle news

trends

Final figures show Oregon is No.1

TOTAL LUMBER PRODUCTION IN 12WESTERN STATESFOR 1978 AND PERCENTAGE CHANGE IN PRODUCTION FROM 1977 TO 1978 (volumes shown in millions of board feet) 1234567

OREGON PRODUCED about one-third of all softwood lumber manufactured in the 12 western states in 1978. Washington, Montana and South Dakota were the only states to better their individual production levels during the year. Total wesiern softwood lumber production (including redwood) was 20.78 billion board feet, off 1.5 percent from 1977's 21.56 billion board feet. But consumption increased 3 percent over 1977's 39.99 to 41.24 billion feet. (Canada and the South supplied the remainder of consumption.) Inadequate timber supply kept western manufacturers from expanding production to meet demand.

NORTHWO0TT, lNc.

tndustriat SPecialisfs

Ponderosa & $ugar Plne, Douglas

4/4 thru 8/4 selects rough or surfrced.

P.O. Box 4025,Redding, Calif 96001 916 246-0ilSS: :'

Graig Gilbert-Don Porter'Bob Reagan

Firn \Mrlte Flr; Westqll"Red Cedar'

CALIFORNIA FOREST PRODUCTS

436 14tb St., saite 404

OaAland, Ca. 94612 (415) 46J-26t8

Redwood and Douglas Fir Lumber.

Cedar Shakes and Shake Felt

Plywood Siding and related items

"Where Dependability is More Than a Phrase"

gulnlUlalraalrLurrrbp,r

GREEN or DRY o DIRECT MILL

SHIPMENTS . LCL . CARGO .

RAIL o TRUCK & TRAILER o

PRESSURE TREATED LUMBER

Yard & Olflcer: End of Alrport Rd.

P.O. Box723, Uklah, Ca.95482

Phone CORDES LANGLEY, ROGER HOWARDT

UtlnilTll0F W000 with skytight-illuminated interior, all-wood oole h0use dramatizes wood texture and beauty of natural giain. Designe{by Gordon Steen, Pole Houses of Caliiornia, dwellinfuses ancient Polynesian system of cooling interior through vent-ducts near ceiling- peak. Providing an integrated structural system engineered for exceptional strength and resistance to temblors, poles are combined with massive beams and rafters exoosed for skeletal f ramework. All structural members were oressuie treated with Wolman chemicals by Koppers Co., lnc,, for resistance against 0ecay ano termttes.

COMPANY CHANGES NAME

(Continued from page 38) eighth birthday with the construction of a 22,000 sq. ft. lumber storage facility. This covered unit, about half the size of a football field, is situated between the mill and finger-jointing operation and conects the two.

"Our new storage facility is very important to us," remarks Stroupe, "because it gives us all-weather loading capacity both for trucks and for rail cars on the siding."

As would be expected, the company's early growth occurred in California, both for moulding and paneling. But in recent years, the Windsor firm is experiencing demand for its product worldwide.

"Their needs can vary from German profile paneling to Shoji screens or jalousie blinds in the islands," a spokesman notes. "Others may turn up in elite restaurants, corporate board rooms, office building lobbies, fine homes, and the like. We really don't know all the end uses for these specialty items, but we do know that our overseas customers want the very finest in redwood.

The firm is increasing the num-

ber of specialty items it produces, which run a gamut from redwood sauna baths to garage door center panels. But the majority of its paneling is furnished in three grades ofredwood 4" and 6" sizes. These are provided in 8', 10', and l2' standard lengths, with random lengths to 20' on request.

One important factor in the emergence of the company as a leader has been the quality emphasis that Flynn's team places upon its product from start to finish.

"For one, we sand-smooth the face of interior paneling," said Flynn. "We bevel the ends of the shorter pieces for a tighter joint. Customers appreciate the extra touches we provide. Finally, we box our paneling in strong, heavy corrugated cartons. Naturally, that takes time and attention, but it also protects the product in shipment. It makes it easier to handle all along the line, from building supplier right to the customer."

A brand new innovation for Windsor Mill is the production of pine mouldings in January.

"Our customers asked us for the same high-quality attention on pine moulding," said Flynn, "and that's what we intend to give them."

manufacturers and wholesalers . 32 years of integrity

Interior redwood paneling also is expected to become a much stronger item, according to Flynn. The mill makes it available in three grades: clear, clear all-heart and knotty. He foresees continuing demand, not only in new construction, but in remodeling and the upgrading of homes as well.

"With the price of homes what it is today, many homeowners are willing to invest in quality redwood paneling instead of wallpaper, prefinished panels or other traditional wall coverings," he said. "It adds to their value."

Executives see redwood remaining in good supply in the years ahead, thanks to the management programs of the redwood producers. And they see redwood holding its own competitively as the cost of the top grades of other species continue to climb.

Cal-Waii. er, Windsor Mill has experienced rapid progress in a very few years. But the men from Windsor see nothing especially remarkable about it.

"We're simply filling a role as problem-solvers," said Flynn. "We're serving up top-quality product, using the latest equipment, and givinga special kind of service."

Industry club takes a family weekend

IRA0lTl0lltt EUEI{T on the Los Angeles HooHoo Club calendar is the Family Weekend, held every year at the venerable del Coronado Hotel, a state historic landmark and a unique example of 19th century all-wood construction. Golf prizes were presented at the Oct. 27. banouet dinner as well as the awarding of door prizes, which is always

TWO OX TRADERS

P. O. Box 706

Cloverdale. Ca.95425

(707) 894-3997

AIAN SWANSON

very popular with the ladies as each one present always receives a prize. Informal shoptalk sessions as well as a variety ol recreation were also featured. lll Jon Wilson and Ken Coleman inspect club scrapbook of the lumbermen's f raternity. l2l Roger Braniger, Inland Empire Club pres., Marti Cutler, Joe Schwallie, pres. of

the L.A. club. l3l Lou and Betty Markworth, Carmel and Don Bailey. lll Cher and Frank Penberthy. l5l Sterling Wolfe. l0l Marian and Andy Ersek, Pat Braniger. l7l Doug and Donna Willis. l8l Jim and Sylvia Frodsham. l9l Geoff and Greg Cutler. ll0l Laurel Schwallie, Jon and Kathy Wilson.

TWO OX TRADERS

Inter:national Div.

P.O. Box 5266

Eureka, Ca.95501

(707\ 445-9654

KEN II\I.JDENSCHII\GER

DAVID FOITTS

NANCYPAIUMBO

25 VEARS AGO fromn thc pages of

Paul Gaboury, Golden Gate Lumber Co., Walnut Creek, Ca., has solved the problem of how to be in two places at once with a radio-telephone installed in his auto.

Clay Brown has been appointed pres. of M and M Wood Working Co., Portland, Or.

Reno Hoo-Hoo Club 129 will meet with George Pearce as chairman, assisted by W. Howton, Jack Purdy and H. P. Dayton. Plans are underway for the annual Christmas party and ladies night with John Hassett as Santa Claus.

Charlie Kendall, dean of the Los Angeles lumbermen and prominent member of Los Angeles Hoo-Hoo Club spent the Thanksgiving holiday at Rogers Ranch with his niece and family.

Bill McCubbin, pres. of the Oakland Hoo-Hoo Club, has appointed Joe Pepetone as chairman for the Christmas party for the children from the Oakland Boys club at Fishermen's Pier.

William S. Dahlem, Security Royal Dutch Paint Co. exec, Los Angeles, Ca., returned last week from an extended trip includins New York where he procured the- 1955 line of paint brushes which will be introduced to retail lumber dealers on the Pacific Coast next month.

Al Bell is chairman for the San Francisco, Ca., Hoo-Hoo Christmas

Founded ln 1922

party for 50 children from the Boys Club in the Concert Room of the Sheraton-Palace Hotel.

Jack Bailey has joined the E. L. Bruce Co., Oakland, Ca., sales force, according to Stan Eznekier.

Gilbert M.-Reel, Reel Lumber Service, Los Angeles, Ca., is attending the l4th class of the NHLA Inspection Training School, Memphis, Tn.

J. W. Copeland, Copeland Lumber Yards, Portland, Or., was in Banning, Ca., to confer with Darlle Johns, mgr.

Lloyd Hecathorn, Arcata Lumber Sales Co., San Francisco, Ca., and l\drs. Hecathorn visited relatives in Eugene, Or.

C. K. ttKentt Rose, head man of Superior Lumber Sales Co., Sacramento, Ca., has moved the main office to larger quarters.

Rex Warkentine, Ed Fountain Lumber Co., Los Angeles, Ca., has returned from Detroit where he bought a new car.

Joe Tardy called on retail lumber dealers in Arizona and plans a Texas trip within the next few weeks.

Iloward Libbey, pres., Arcata Redwood Co., Arcata, Ca., spent last week in the company offices in San Francisco, Ca.

Jim Kirby, has joined the staff of Harry White Wholesale Lumber, Los Angeles, Ca., to handle southern sales, according to Harry White, owner.

Joe Petrash, southern Ca. sales rep. for Winton Lumber Sales, fractured his leg last month playing football for the Eagle Rock semi-pro team. A former USC varsity man, he expects to be back on the job next week.

50 VEARS AffiCI fromn thc pagcs of

Coast Lumbermen's Assn., read a paper before the Pacific Logging Congress, Seattle, Wa.

mail plane. Mr. McBride likes to travel that way and is quite sold on the advantages of air transportation.

The committee appointed by Pres. Harry Hanson, Los Angeles HooHoo Club, to prepare a big Christmas affair for children is composed of Floyd Dernier, Al Koehl, W. B. Wickersham, B. W. Byrne, Ted Lawrence. Frank Curran. Gus Hoover, Curtis Merryman, Herman Rosenberg, Clint Laughlin, Cliff Estes and Ed Martin.

Thomas Pheneger, Lassen Lumber and Box Co., Susanville, Ca., has been elected pres. of the Susanville Hoo-Hoo Club. Arthur Lund is Snark.

Fred V. Holmes, sales mgr. of Holmes Eureka Lumber Co.. San Francisco, Ca., arranged an exhibit of sand-blasted wall plaque and panels at the California Retail Lumbermen's Assn. convention in San Francisco.

J. D. Tennant, pres. of the West

Arthur B. Griswold, mgr. of the San Francisco, Ca., office of the C. D. Johnson Lumber Co., is recovering.from an attack of bronchial pneumonra.

Fred Yost of the Yost-Linn Lumber Co., Los Angeles, Ca., has returned from a three week business trip to Nebraska.

Isador Cheim, Union Lumber Co., Marysville, Ca., visited San Francisco. Ca.. and with Mrs. Cheim attended the big game between California and Stanford.

E. S. McBride of the Davis Lumber Co., Davis, Ca., made a fast trip to San Jose, Ca., to see the football game between the California Asgies and San Jose State Teachers' C6ilege. The trip to Oakland was made in a Boeing air mail plane which made a special trip to Davis on that day and the journey from Oakland to San Jose was made in the regular

W. R. Ripleyr v.p. and treas. of the Wheeler Osgood Co., Tacoma, Wa., door producers and manufacturers of plywood, left San Francisco after a week's visit to California. He conferred with Larue Woodson, No. Ca. representative of his concern and attended the big game at Palo Alto.

Roy E. James, sec. of the W. E. Cooper Lumber Co., Los Angeles, Ca., has reported a strange coincidence in that the same car, C. & NW. 104980, has arrived at their yard twice during the present year.

A. B. Hammond, San Francisco, Ca., president of the Hammond Lumb-er Co., recently spent a few days in Los Angeles looking over their Southern California oPerations. Mr. Hammond made his headquarters at the companY's Los Angeles plant.

RInril0 ilIIIBIR

Flatbed Specialists! . for all your transportation

needs, statewide in California.

Old Timerst Night At San Diego rl

David "Smokey" Gaines, new head basketball coach for the San Diego Aztecs, wowed guests at the San Diego Hoo-Hoo Club Old Timers'Night with his enthusiasm and locker room charm.

The former Harlem Globetrotter was introduced by the dinner chairman G.T. Frost. Others taking part were vicegerent Phil Braun who reported on the 87th annual Hoo-Hoo International convention held in Hawaii; snark Art Crouthamel; and Bernie Barber, a member of the Supreme Nine representing Jurisdiction VI.

Special presentations of plaques were made to the nine members present with the lowest Hoo-Hoo numbers. Most senior member was Carl B. Gavotto (36385). Others were Jim Gilchriest (47180): Gordv Frost (47578): Don Olson (4771l): Bernie Barber (48864); Walter "Swede" Burrows $2666): Phil Braun (53378), George Robinson (55160); and John Sullivan (61476).

Feds Outdoing OPEC

Prices the U.S. govemment collects for its commercial timber have soared faster than Arab oil because of restrictive federal timber policies. "These policies are mainly responsible for creating an artificial timber shortage in the West, forcing up the raw material cost of making lumber and plywood for homes, making paper and other forest products," according to John E. Wishart, v.p. of timber and timberlands for Georgia-Pacific Corp.

He reports current figures for "roadiess wilderness" closures and other federal restrictions. either alreadv in effect or awaiting congressional action, total 187 miilion acres. Roads, reforestation and even gas and oil exploration are banned in forests which Congress desisnates as roadless wilderness.

"That acreage equals a 300,000-square-mile swath a hundred miles wide across the nation from coast to coast," he notes.

Most of these federal closures are in the West where government owns substantially more timberlands than all other owners combined. This is creating increased pressure for growing more wood through bEtter timber management in the Southern pine region where the bulk of ownership is in the private non-industry category, the Portland, Or., forester said.

Hardwood Grading School

The California Lumber Inspection Service announces that it will host its third annual trainine school and clinic for hardwood graders and potential grad'ers in Santa Clara, Jan.7-ll.

Inquiries can be made c/o CLIS, ll90 Lincoln Ave., San Jose, Ca.95150.

Shoplifters Go West

The West is the hardest hit area in the United States for shoplifting.

Other high incidence areas in order of cases reported are the South. North Central and Northeast.

Statistics also reveal a strong demographic pattern for age and sex. Teenagers are responsible for about 7r of the shoplifting. Better than eight out of ten shoplifters are women, although they tend to lift less expensive items than men.

0t0 IlllERS night at San Diego Hoo-Hoo Club was well attended with lll Carl B. Gavotto, most senior member present, receiving a "peeler log" plaque from past president Phil Braun; l2l president Art Crouthamel and past president Phil Braun listen t0 guest soeaker David "Smokev" Gaines, head basketball coach for the San Diego Aztecs: l3l-Bernie Barber, Art Crouthamel and Phil Braun, eiecutive members, enlighten the group; l4l also receiving recognition were senior members Don 0lson, Jim Gilchriest, John Sullivan and Gordy Frost.

SEASON'S GREETINGS from Bill

Johnson

John Polach

Larry Hansen

Walt Hjort

Bill Robinson

Ruby Spoor

Sonia Mastriana

Betty Williams

Susan McAtee

and all the folks at Hobbs Wqll Lumber Co.,

C0llCLU0lllc meeting in a series of 20 "regionals" around U.S. was this North American Wholesale Lumber Assn. oathering in Los Angeles. Concensus was tiat'80 would not be as good as'79, but would still be a reasonably good year. Ouartet of Canadian government and lumbermen reprised their industry and its efforts t0 enlarge their share 0f the U.S. market. Speakers

included: lll R.E. Dielman, John Melnyk, Arthur Selin, Ronald John McLeod. lZf Pete Speek, Wally Peirce, Gordon Beach. l3l Pete Niebling, Ed Fountain. l4l Clorie Zagurski, Vern Godbehere. (51 Frank Bader, Bill Connor. 16l Don and Randy Philips. {71 Frank Moloney, John Weston, Jim Newquist. l8l Chuck Roelen, Joe Tidwell, Sterling Wolfe.

l9l John Hodge, Bill Baugh, Daryl Bond. ll0l Blaine Smith, Steve Garrison, Dury Cords, Ted Pollard. llll Ed Evans, Raloh Cardwell, Harry Selling. ll2l Bill Perkins, Bob Line, Bill Jones. ll3l Ted Gilbert, Steve Coontz, Gordon Beach, Ed Fountain, Jr. ll4l Miles Butterfield, Roger Braniger, Nat Thompson. (l5l John- Mazanet,- Dennis Richardson, Jim Frodsham.

NEWS BRIEFS

(Continued from page 18)

fices in Fair Oaks, Ca.,. Burns Lumber Co. is suing the City of Burns, Or., for alleged negligence in connection with an Aug. '78 fire that destroyed a part of their inventory.

Bohemia, Inc. plans a $9.2 million sawmill complex near Auburn, Ca.; construction slated for early 1980. Pope & Talbot, Portland, is permanently closing its Kalama, Wa., specialty plywood plant; 350 jobs will be lost. .

Kaiser Cement plans to spend $1 13 million improving its Lucerne Valley, Ca., cement plant. . Trus Joist Corp. has opened a Las Vegas engineering & sales office. Rockwool Industries, Inc., Denver, plans a $3.7 million expansion of its Fontana, Ca., plant to hike insulation output... Pope &

Talbot is changing its incorporation from California to Delaware, a precaution against unfriendly takeover attempts; P&T also intends to double its

fee-owned timber base by the late '80s. ... . Kaiser has gotten an EPA OK to modernize its largest cement plant, near San Jose. Ca.

STORAGE, TRUCKIl{G, MA}IUFACTURIilG, AI{D WH0LESALE DlSTRlBUTlOt{ FACILITIES o 24 YEARS

0F GR0tlftH Al{D EXPA]{S|ON PR0FESSIO]{ALS lN CE0AR SPECIALTY ITEMS . FAST RESP0NSE FLEXIBLE MANUFACTURII{G AT{D SALES POLICY

o 1x2, 1x3, 2r2,2r3 - COMmOil Al{D CLEAR, GBEEN. SURFACED AI{D/OR ROUGH

o CEDAR M0ULDII{G ST0CK - TIGHT Kt{07 AND CLEAR

o FENCING BOAROS - GRAPE STAKE TYPE PALII{GS - BENDER BOAROS

o GARoEN - NURSERY - DEALER - INOUSTRIAL ITEMS

r RAi|DOM WIDTH AtlD THICKiIESS 80UGH GREEN BARt{BOAROS

Enhancing wood's beauty

Ever wonder what the customer who spends time scrutinizing the panels of plywood, selecting and rejecting, does with the choice piece he carries away?

One wood afficionado, Louise Forbes of La Crescenta, Ca., has a very unusual use for panels of ash or birch. Fascinated by wood grain, she uses it as an inspiration for oil paintings of nature and wild life. Guided by the designs she discovers in the natural grain, she paints in overlaying transparent glazes creating an intricate relationship between the wood and the subject.

With a background in commercial art, she has designed collector plates and stain glass, teaches oil painting and calligraphy, and is an art-iuror.

Her husband. John Forbes, an executive with Union Pacific Railroad, creates original frames for her work.

0RAl'lATlC PRESEllTlTl0l{ of birds in llight is one ol the wild life paintings created by Louise Forbes who uses the grain of the wood panel as her inspiration and guide, applying transparent glazes ol oil paints to bring out the natural design.

Manufacturing at our Rialto plant includes decking, siding, ovelhang, paneling, fascia and resawn boards.

A GROWTH DECADE

(Cortlirtut'rl lrottt ltuga 9)

clch Vear. lrirteriel\ golng to thi\ scgnrcnt ol tllc lriirkct $ ill irtcru-usu' sLl bstan tiell)

The dcnrogrll)hlc llrctors .'irrtri oltc siclc ol \\'hlrt l)fol-lllScs t() bc iil] c\citilrg iin(l chirllenging ilccurlc. and nriilr\ c\l)crts insist thut thcsc tlt.tr ht lllt tlt,r\l lref\.t:irt'itt t'tlrlltinrrtg .lt:'ttgitt': -!{'llotlli\ .i.li\ it\. Dcrrrogrlrphie\ g() l long urii irt expllinrng thc positir c inllucntcs on thc ccoltolll\. bLrt nrrrrrr 0tircr f'actrirs u ill conrbinc t() (lctcnrinc ccoll0lIie !lro\\'th.

I nccrtlintics ubotr t thc U.S

Tactics to Battle Recession

Rcccssion seilrcs sltriulti kcelr srrlcs pcople orr thc rrlcrt u ith ncri bettlc tuctics.

\trcngtlle t' ..tr ire of it'llllt trrin. rcintirrcc thc inrirgc ol scfving thc cListonre r. hrrr c rll thc irlrs\\ crs grossible.

ll Bcconrc ilrt iiltti-slLrltlp c\l)ert ilncl advisc thc cr.lstolrcr.

., [.i pcllr te- sclling lirl s lr r.tcl pitchcs to cllphilsize l)ro(luct of

ar'{)n()nr\ in thc I:ightrcs ccntcI lurritrr-tti anafg\. irtlllrtion. prttilttcliritr.,rntl ::rr\trltrttUllt itlt.tr.'tt tion. ir'I Lre h hir: i'lcctt \\ fittclt ittlotlt thcsc intcrrlcpcrtcictrL fuctor:. Rctrl ccortor.nic growtlt irt th,-' F.ightics iirll clepencl on holt' eflcctircllnrc rcsporrcl to thcsc challengcs.

'I o rlcrrl ri it h t h esc uh lLllc n gcs. thc L .S. nrLrst. sor.nchori. orrlc.r its pf ioritic\ u ithin rr cortsistu'rtt lor.tstL-n]) nl(ionirl striitegr \\ ith elcurlr tlcllnccl nrrtionrrl gorils. tirc LS. elirt sOlr c it: rttost prcssinq 1tr-oltlcnts lrnti trrkc lir ll lrclrrrntlrsc ol'thc rast ogrpoItLrl|lie\ thi.rl tiill l)rcscrlt thcnr:clr cs in thc lorthe orlir.r q clc r, lrrlt

se r-r iec l'L-ittLlrcs hclgrlir I l() cLr\to nrcrs in slou pcliorls.

Siress Drorl Lte ts u rth loucr tost:. longcr Iile.

L,r,,k lIl ll.\\.t.-r'Llllt: ill,t, rr itf cits.

Clll ()rt r'u\t{)lttal\ riltctt othcrs rlon't. i.c.. cl tt rirrr: ltrLtl \\cethL-r or bclirtc thc usr.trtl scllirtg tilrcs.

Spcntl nrorc tir.nc on salcs. Kce p trr ing. stiitisticlrllr (r01fi, ol'sulcs tornc ul'tcr thL' lllth cirll.

RAILROAD'S BULLISH

(('rttttittttL tl .l ntrn ltugc | -i,) and tinrbcr proclttccts in thc rcgiotr o1'a nrirrkct lilr thcir goocls.

At BLrrlington \orthcrrt. *c took steps this Vciir to incrcas,,- OLrr lilrcst ltr',,tlLrtlr t)t,lnUlli!tUrins r.tl):r(it\. Our Plunr ('reek l-r.rnrbcr C o.. busccl in CoIuntbia I:llls. i\{t. accl Lr i rctl ('&C Pl1'w oocl C o of Kllispcll. \'1 t. Thc ldclition inclcirsc\ riLtr lttntbe r ()utl)ttt br' 10"1' rrrrri rloublc: orir plr ri ootl prrtclucllon ciil)itctt\.

\'lorcor er. oLrr t-rrilroltcl hlis t-t'litla lrrfilltgcntcnts to incfairsc rts lorest protluets hauling cirpacit\ .'l'his vcrrr \\L' rrrc rcbLrilrling -l()0 -50' bor curs lnrl .100 ,10' u itlc rloor bor curs Lrscrl in nrtir inll lLrnrbcr'.

In 1980 uc riill purchlsc .1()0 ncu 50'bor eiirs Ltsccl in nrovitrg lr.rnrber urrrl 100 uootl chtp curs. \\'c lrls<l hirr,c r-nutlc lrrrangL-nrclrts to lcasc 300 bLrlkhcacl flat crirs lirr transi)oftltion ol' Iur-nber.

I hcsc crplrnsions Llntl crlirte lJur'lin.'lr,n \r'rthcrtt \ ({'ltllritllrcnt to thc \\'cstern lirrcst procluets intlrrstn uncl or-rr bclicl'thut busincss rl ill corrtinr-ic \ll'on!l

Norfield givesyou the fastest double end trim saw on the market today!

See us at the NAHB SHOW! Booth 2080, Las Vegas, NV, Jan. 18'21, 1980

IF

YOU'RE LOOKING FOR A

look first to the leader. NORFIELD'S Model 1020 double end trim saw is the fastest, safestmost versatile casing and brick mould cutter available. lt's hopper fed and tully automatic. The 1020 cuts up to 30 pieces of pine and other softwoods per minute. lt's engineered for high pedormance and minimum maintenance. Optional features like kerfing and iamb dadoing caoabilities make the Model 1020 the most flexible double end trim saw made.

DOUBLE END TRIM SAW

NORFIELD Manufactures a complete line of precision pre-hung door making machinery. Two decades in the business have brought about the standards by which all pre-hung door machinery is measured. Our engineering experlise is reflected in every unit we manufacIUre.

Call or write for details on our full line of cosl efficient pre-hung door machinery. NORFIELD Manufactu ring

(Continued from page 12)

growing demand for its products with a limited supply of wood?

The long-term solution lies in intensive management of privatelyowned forest land and proper utilization of our national forest by

the federal government.

The short-term answer is better utilization of available resources.

One positive development has been composite plywood, which has a core of reconstituted wood sandwiched between face and back veneers. One composite mill has been operating in the Pacific Northwest for several years and a second

will open in the South early next year.

The need to maximize resource utilization was acknowledged by the APA board of trustees several months ago when they approved a new definition of "Structural-Use Panel Products." Their action means qualified panels can now meet APA performance standards whether they are made of all veneer, composite layup or unveneered construction.

Unveneered structural panel products will not replace plywood. They are an evolution, not a revolution, that will allow us to keep pace with the world's growing demand for structural wood panels.

The need to stretch our supply of timber is also one of the reasons APA is in the process of developing performance standards for its members: products.

Performance standards are based on tests that determine a product's ability to perform in a specific application. If the product meets the standard, composition of the panel is irrelevant.

Members are already producing their first performance-rated product, Sturd-I-Floor, which is designed specifically for singlelayer residential floor applications. Each Sturd-I-Floor panel carries a span rating showing the maximum recommended spacing of floor joists as determined by extensive tests at the APA Research Center in Tacoma. Wa.

The Technical Services Division is now in the process of developing a performance standard for plywood sheathing. Similar standards for siding and concrete forming are planned in the future.

Producing members are also striving to maintain the high quality of products bearing the APA gradetrademark. The voluntary "Certified lnspector" quality assurance program, introduced just a year ago, has already been adopted by nearly 600/o of our metnbers. Combined, CI mills now account for about 700/o of our plywood production.

Participating mills report a pro- perly conducted CI program can significantly improve overall product quality.

The future looks good for the plywood industry for a number of reasons: the market outlook in the 1980s is extremely promising. Timber supply is a problem, but the industry is making great progress to improve its utilization of wood and to more intensively manage forests.

THE ECONOMY & HOUSING

(Continued from page 13)

prool"' real assets abates, easing the pressure on this comPonent of builders' costs. The prices of raw materials and labor services should also grow at slower rates and be more predictable over the life of a project. The cost of construction financing should be reduced commensurately as the inflation premium is gradually wrung out of interest rates.

On the demand side, reduced mortage credit costs should expand the number of qualifying purchasers for residential properties. Combined with the rapid family formation anticipated through the 1980s, demand for single family homes should be particularly strong. Steady prices and a healthy business environment should stimulate business investment, translating into amplified demand for commercial and industrial properties as well.

The wild card in the deck of future policies is, of course, energy prices. Continued increases in petroleum prices constrain our ability to fight inflation without loss

of employment and output. However, there is a linkage between energy prices and our own policies. A less inflation-prone American economy would give strength to the weakened dollar and this, in turn, would diminish the need for OPEC members to raise energy prices to ofset the decline in the dollar value of their income from oil.

In conclusion, the 1980 s could be a very strong decade for the economy and the construction industry. The critical variable is our willingness to endure a weakened economy in 1980 without fueling future inflation with overly stimulative government policies.

based on actual, recently-completed projects in the major categories: single-family residential, multi-family residential, vacation homes, commercial/institutional, interiors and remodeling/restoration.

This year's program. just completed, was entered by 218 architectural firms from 42 states across the country and two Canadian Provinces. Thus the architect, a highlyregarded influence in the use of shingles and shakes, evidences his continUing interest in these Products in significant numbers.

CEDAR SHINGLES

(Continued from

& SHAKES

pase 14)

constructlon contlnues to grow.

Tangible evidence of the strong interest in and application of cedar shingles and shakes on all types of projects resulted from the bureau's 1979 Architectural Awards Program. Biennially conducted with the American Institute of Architects, this design competition is

The strength of this industry can also be measured in the high level of membership in the Red Cedar Shingle & Handsplit Shake Bureau. At the present time there are a record 525 mill members from throughout the manufacturing area of Washington, British Columbia, Oregon and Idaho.

l|hen sending in a change ol address please include zip code on both old and new addresses and either the old label or the inlbrmation.liom it. Thanks!

RANDY PHILIPS

DON PHILIPS, JR.

OPPORTUNITY IN CRISIS

(Continued from page 1 I )

everyone earning a living in the construction business.

While the purpose of the actions ofthe Federal Reserve Board are to halt speculation and to bring down the excessive monetary growth, the results are proving damaging to users of building materials. Some of the problem may be overreaction by the financial community but in any event the problem is with us.

It is now up to the individual dealer to make the most of the crisis-opportunity. He must do everything practical to help the local home builder get through his period of cash flow problems. At the same time, the dealer must use all avenues of promotion, must move right in to tell the home owner how to conserve energy, how to add that extra room. how to make his living space more efficient, more attractive.

The home owner needs to be reminded that money spent for home improvement is an investment toward future financial gain.

There is a crisis time ahead, a hurdle the industry must face. Beyond that hurdle, however. is

growth. Need is certainly not declining. Housing is not just a home, it is an investment. When the pent up demand jumps the hurdle, the industry will overcome the sluggish start of the eighties and enjoy a healthy, stable business increase.

THE PARTY'S OVER

(Continued from page 9)

ing industry prepare for a little less exuberant times. At the national level, over the next 4 years, we expect only 5 million new jobs while population is climbing 7 million. Real production may go up 80h. less than half the rate of the last 4 years. Consumer prices will still be climbing about 300/u. 1980 will carry most of the burden for the reduced activity.

Housing starts will not top 1.5 million units next year and total less than 7 million for the next 4year cycle. Government expenditures will continue to grow faster than most businessmen would like because of defense and education costs. While interest rates will surely nlove down from current levels, some sectors, such as mortage loan and savings rates, will remain higher than their normal

The Merchant Magazine

relationship with other rates during this coming cyclical period.

These national results will mask the continued relative strength of general business and home building in the western United States. Toward mid-1980, as interest rates settle back from the terrible levels of late 1979, western construction activities should improve from depressed first half levels. Even so, the incidence of modular homes, mobile homes, and smaller, planned-unit developments will increase faster than the standard. detached, single-family home.

To sum up, most current economic data would support a case for a restrained first half in 1980 followed by a gradual, and much more manageable improvement in the second half of the year. On balance, the longer-run view is particularly optimistic for construction opportunities in theWest compared to other sections of the countrv. The current financial squeeze will probably halt the speculative increases in real estate prices that we have recently experienced.

In many ways it is probably just 4s well that the Federal Reserve has "taken the punch bowl away" just when the party was about to get out of hand.

PRESSURE TREATED LUMBER

(Continued from page 16) ated lumber move through western plants in 1980.

There are other areas that will have a bearing upon the use ofpressure treated wood.

For one, we expect that the All Weather Wood Foundation will come in for much greater usage in the years ahead as builders discover its practicality and cost efficiency.

This is the residential foundation system that utilizes treated lumber and plywood with no concrete or masonry required for that foundation. Up until recently, the AWWF has experienced its heaviest use in the Midwest, but its popularity is

increasing throughout the nation. Now, there are 40,000 such foundations in use. And western builders are getting the message that pressure treated wood does the job.

In addition, higher interest on housing will work to encourage homeowners to expand or to improve the livability of their present homes by adding a deck, outdoor patio, or other touches that increase value.

Basically, the Western Wood Preservers Institute has a rather simple story to tell. we feel that pressure treated lumber does the job better for less. It is cost-efficient as compared with higher-priced species; it has remarkable durability, and it is a dependable source.

And that's why we believe that pressure-treated wood will carve itself a good chunk of the western lumber market in 1980. . by making itself useful to builder and homeowner alike.

Plan For Sales Obiective

Write out a specific objective for each sales call with a definite goal, not a general make-a-sale aim. Detail an individualized program for each call - exact percentage increase, opening trial order, or demonstration of a new product. For optimum motivation, reread the written objective just before making the call.

SPECIALIZING IN PINE AND FIR PRODUCTS FOR THE INDUSTRIAL AND RETAIL MARKETS.

INDUSTRY/WORLD FACTORS

(Continued from page 32) the not too distant future but I can't even guess what prescription might be used to cure the sickness. -

The really important event of 1980 is the election. On the Democrat side the country will be treated to a slugging match between Kennedy, who has an impregnable power base in Massachusetts, who is the darling of the media, the Man of Chappaquiddick, the Man of Harvard (how many Harvard's do you know of who were expelled for cheating?) Man about Washington (at least he isn't gay), the dove who would cut our defense spending so we can have more welfare and socialized medicine as President. Kennedy with the leftists and liberals on his side will move with a politician's sense of direction toward the center in an effort to enlist wider support. He will be tough.

Carter, with the immense power of the Presidency, will be tough. Carter has the advantase of not having to create a new iriage since his political genius moves him in atl directions at once. While no one in his right mind could describe Carter as a conservative, he comes off somewhat to the right of Kennedy.

The Republican nominee will be Ronald Reagan. Voters will have a clear cut choice in the coming election. Reagan is a clean, decent. ethicalman which would put him in sharp contrast with Kennedv but not with Carter. Reagan has a widely recognized conservative philosophy which can't be changed or softened. Reagan does not believe in appeas- ing and strengthening communist states. Reagan strongly believes in the free enterprise system. He not only believes in reduction of government-he dramatically demonstrated he could implement his views while serving as governor of California.

o

In a Reagan-Carter showdown there is no defending the Carter energy policies.

_ Increasingly we depend on lbreign oil. Increasingly we are hostage to OPEC to supply the energy which sustains our industry and our way of life.

Think if you will of a far more serious oil embargo. Imagine the establishment of Soviet control of Iran. Suppose the almost insoluble problems of the mid East (Palestine for example) were to ignite another war. Suppose the Strait of Hormuz was blocked by international sabotage. Suppose the Soviet Union was successful in penetrating and controlling one of our major sup- pliers either on the Arabian Sea or Nigeria, for example.

Responding to this ominous scenario Carter rose to the occasion by creating a new Department of Energy which adds 15 to 20 billion to our budget-15 to 20,000 new

Planing Mill, Inc.

We have fractional sizes, 1x4 to 4xG up to 100 inches long. We also stock heavy 4 foot and Q foot (35.miilion per year) of western wood, Doigtal

hard- woods. We will ship by box and by flat rail, or by truck.

federal employees and not a nickel's worth of new energy. An additional problem, not a solution.

Carter has done little on working to develop our four or five thousand year supply of coal. We have hanrpered and restricted (one way or another) the discovery and development of domestic oil and gas reserves.

If anyone thinks Carter has done anything to counter the thrust of nukewits who have harassed and impeded the development of nuclear energy he knows something that I don't.

Nuclear power is safe. lt is desperately needed for our American needs and even more desperately needed in the undeveloped world which is critically short of energy.

As these words are written (thanks to Fondas and Browns and Kennedys) the Carter administration is moving more in the direction of decreasing nuclear power production than increasing it.

Carter promised to eliminate budget deficits, to reduce the size and role of government. I don't hear anyone connected with Carter talking about a balanced budget. Washington is not shrinking.

The Carter record in foreign policy is appalling. Here he has Republican company. Neither Nixon nor Ford had an Andrew Young but they did have detente with the Soviet Unionl they did play footsie with Pekingt they did turn their back on Taiwan. Chile, Rhodesia and South Africa.

Moscow has made impressive gains in Africa, Yemen, Afghanistan, Cuba, Panama, Nicaragua, Viet Nam. and Cambodia. While Moscow is training and supplying terrorists operating in Palestine, Northern Ireland. Latin and South America, we are shoveling food, credit, technology and detente back to Moscow in return. Like trying to smother a fire with gasoline.

We desperately need leadershiP if this country hopes to survive.

Salt II is a good example of where we are today. The treaty does not reduce military power. It does confer a position of permanent military inferiority on the United States. it is not verifiable, it will be broken with impunity (like every other treaty we have ever had with the Soviets) by the Russians at a time of their convenience. Our retired military IeadershiP is unanimous in condemning the treaty as dangerous and foolhardy.

The worst part of the treaty is the impression that the Russians share our desire for world peace and security and that by the acceptance of the treaty we are moving together toward the objective.

In 1923 Hitler wrote a book which described his program and his dedication to that program. No one believed him.

Marx. Lenin. Stalin, Khrushchev and Brezhnev have all done the

same thing for the Communist take over of the world. Anyone not agreeing is an enemy. Moscow has to take one step back now and then in order to take two steps forward but there has been no deviation from this repeatedly stressed goal. Nor can there be.

The Russian people sooner or later will destroy the Communist dictatorship from within -unless freedom can be snuffed out all over the world.

In December 1979 there is no prospect of any significant leadership to counter this deadly menace to our survival.

The Presidency, the State Department and the United Nations are heedless.

Congress? Hardly.

Thanks to people like the Senior Senator from Oregon the Senate Internal Security Committee is long gone. Ditto the House Unamerican (Continued on next page)

MARY's RIVER LUMBER CO.

(Continued from previous page)

Activities Committee. These committees both made mistakes but they publicized Communist procedures and objectives-not only here in the United States but over the world.

Academia? Forget it. There are few anti-Communists in our universities, this is neither a stylish nor profitable posture. Much careerhealthier is to take stern positions against Chile or South Africa or perhaps point out deviations from democracy in the Republic of China.

The American press, the ,Ncu' York Timas, Washin.qton Post, San Francisco Chronicle, all view the world with the same liberal myopia. The lessons of Cuba. Viet Nanr. Cambodia, Chile are not for thent. Also toss in the television nredium. Certainly not universally true but as a broad generalization -true. The Reoders Digcst, Human Events, The lt'/ational Revieu', fortunately are the other side of the coin

American business? Perhaps our least promising source of anti-Communism or enlightenment. Try to visualize The Bank of America. IBM, Occidental Petroleum. Control Data. General Motors as antiConrmunists? Having trouble with this concept? So do I.

While we are on the subiect of weak reeds, we have handcuffed the FBI and emasculated the CIA. Both of these organizations were in the front line of Communist opposition.

The Soviets are not only preparing for nuclear war but they believe they can n'il a nuclear war.

With our assumption of mutual annihilation. we have no anti-missle defenses, no shelter program, no survival plans for the unthinkable-nuclear war.

We have time left for several reasons. The Russians are achieving so many of their goals without a war that they really don't need one now. Both the Russians and our country are on the threshold of startling advances in weaponry

which could make our Dresent system obsolete. lf they -perfect these weapons first they (at least theoretically) could either face us down or greatly reduce retaliatory damage to themselves.

Our only hope for both peace and survival is strength and the national resolve which will make it unmistakably clear to the Russians they cannot achieve their objectives by force. Any other course will leave us either Red or Dead if not by the end of the 80's, certainly by the advent ofthe 2lst Century.

Our time is short to change directions in this country. My hope is that Reagan will be given this herculean task. Should we put a Kennedy or Carter or Baker in the White House in 1980, it won't matter nruch in the span ofjust a few years about building, or inflation or timber availability.

My advice in this eventuality is: teach your children to speak Russian-they will need it.

Prop. 2 Guts Interest Rates

With the passage of Prop. 2 in California, the mortgage bankers are back in business and the mortgage rates show signs of falllng.

Prior to the election. the bankers who raise money from investors, often out of state, were restricted by the l0{1, usury ceiling which did not apply to home mortgages. l'scc The Mercha nt, N ot'., I 9 7 9,p. J//Now with no lid, they are free to raise funds for new loans as well as buy and sell mortgages.

Their actions are felt by many to be responsible for the slight drop in mortgage rates with the big lenders making across the board cuts.

SLOWER GROWTH TILL MID.YEAR

(Continued from Page 17)

(b) ttreir issuing of large certificates of depositst and (c) their increased access to the secondarY market. Demand for housing has also continued strong, despite recordhigh mortgage rates and raPid increases in home prices. This demand has been bolstered by the large number of individuals currently in the prime home-buying age bracket, by a high rate of new household formation, and perhaps most importantly, by the widespread investment in housing as a hedge against inflation.

Forces Influencing Sale ProffiE-T980--

Favorable Factors:

r Tax cut likely, including faster depreciation.

o No severe strains on capacity.

o Significant backlogs in certain industries.

o Further good growth Potential for exports.

o Nogeneral, widesPread disruPtions from strikes anticiPated.

Restraining Factors:

o Low rate of economic growth for total Year.

o More stringent Price guidelines.

o High and rising cost of energy.

o High financing costs.

o Sizable rise in unit labor costs.

o Reduction in inventory profI ts.

Net Results in 1980:

o Business sales expected to be up 8.5%r, versus gains of 1l(7' to l3()l' in each of the previous four years.

. Corporate Profits after taxes are forecasted to post only a meager rise of 3.60ft. down from increases ranging from 130lr to 3l0l' in prior four years.

The result of these factors is likely to be a significantly milder decline in housing in the Present cycle as compared with the 1913-75 experience, when housing starts plunged 430h.ln the present period, the decrease in housing starts between 1978 and 1980 is anticiPated to amount to about one-half that magnitude.

Housing starts in the U.S. are forcast to total 1.6 million units in 1980. a decline of 135,000 units or about 8(l' from 1979. The tendencY of rent increases to trail the general rate of inflation and the existence or fear of rent control in certain parts of the country will cause the primary decline of home building to occur in the multi-family segment. Although rapidly rising land prices are inducing manY home buyers to opt for condominiums, the single-family home remains the rrreferred form of housing. As a

result. while multi-family starts are projected to slide by more than l7V' in 1980, starts of single-family units are predicted to be down bY a much smaller 3(xl. accounting for nearly J2ih of the total.

In California, home construction willdecline in the first half of 1980, but is likely to accelerate in the second half of the year, resulting in housing starts of 190,000 units' 15.000- units less than in 1919. Sinsle-unit construction will accou-nt for 130.000 units or 6801, of the total. while multiple units will decline to 60.000. a 20rh reduction from 1979. Home builders will be careful in their planning, avoiding large buildups in unsold homes.

Ttre increase in the Price of homes in California which has accelerated by a more than 20()l, annual rate in the past three years, will moderate considerably in 1980. The tight money markets and the skyrocketing mortgage rates are likely to make the sale ol existing homes a buyer's market during the first half oi 1980.

The outlook for the home improvement industry, led bY the do-it-yourself segment. is much brighter than that of new residential construction. It will maintain its growth rate as it has done in the past several years.

In summary, the outlook for 1980 is for a slow and declining first half. then a modest recoverY in the second half of the year. The strong demand for housing and housing improvements will continue despite continuing high costs. The currently high mortgage rates however. should dampen housing construction and real estate sales durins the first half of 1980.

KITCHEN KOMPACT CABINETS

DISTRIBUTORS: 198O

(Continued from page 10) averaged during the past decade. Building material retailers and distributors with a strong dealer policy

will be the continued beneficiaries of this type of business. I also feel that commercial and industrial construction will continue at a relatively strong pace in 1980. Our own company has now been

in existence for 40 years, and we've maintained a pretty good growth rate right through those past four decades. We've had at least three or four times, during those 40 years, when things got just as tough, or perhaps even worse, than they're going to be in the months ahead. We've always gotten through those periods by paying attention to the basics and doing what good common sense told us to do. We've usually emerged a better company than ever. That's the way we're going to set our course in 1980.

None of us should ever forset all of the goorl news!

Let's not forget that the underly- ing demand for housing and construction of all kinds is still very high throughout this narion. Any temporary dip in construction activity is going to result in some significant pent up demand that will spell extremely good business conditions for all of us in the future. I'm confident that these favorable demand factors are going to continue all during the 80s. For the entire decade!

Let's not forget that all of those post-war babies are now grown up. The 25-34 age group is srill on the increase. and this favorable demographic trend is going to pick up even more momentum in the next 5-10 years than recorded during the 60s and 70s. I've read where housing starts must average a little over 2.0 million during rhe next decade just to keep up with the demand. Years where the starts dip below that figure must raise the demand above that figure in the future.

As a result, the decade of the 80 s will be extremely good years for the entire building material industry. As bad as things are in this country, we're still the greatest nation on earth!

Cowaur WNOI.ESALE ONLX 8??P KATELLA AVE LOs| ALAUITOA, CALIFORNIA {,O?!O

*q"

t0ll, llEI was won by Dave Schott in the Shasta Lumbermen's 1 6th annual golf tournament at Redding, Ca. with Steve Shudma low gross and Ken Wright, low net Callaway. Over 200 lumbermen and railroaders from five western states attended, including (ll Dutch Wiseman, Don Cherovsky, master of ceremonies, Karl Dryfhout, chairman, Bob McKean, sec.-treas., Gene Sjostrand. l2l Sam Baskins,.Karl Dryfhout, J6e Scalzo, Sam Witzel. l3l Ken Rainey, Dan Burdette, Tony Gallagher, John Crane. l4l Paul Gaboury, Ray Jensen, Don Michaelson, Bill Bonnell, (51 Ken Caylor,

Rex Zeiger, Dutch Wiseman, Ed Burton. l0l Paul Trueb, Jay Robbins, George Darling, Bill Ingram. l7l Larry Keller, Wes- Caudill, Greq keller, Scott Jorgensen. l8l Fred Gariner, Dick Johnson, Jim Baskins, Bob Hansen. l9l Carl Dietz, Lee Eroyles, Knute Weidman, Pinky Dwyer, ll0l Jim Garrett, Ken Walker, Dave Schaller, Gene Siostrand. ll ll Bill Dorris, Dave Maxwell, Bill Hendricks. Ted Zennie. (l2l Marion Snead, Dick Dunbar, Al Ryan, Chet Concezeruk. ll3l Joe Hattrup, Lorenze 0lson, Angelo Benato, Earl Moore. llll Art Semans, Bill Anderson, Nels Sandstrom, Ron Knecht.

llSl C. D. McConville, Bob Park, Don Kingman, Bud Olsen. ll6l Bill Hanrahan,.Larry Wood. Phil Barnett, Tom 0sborne. llTl Mike Webster, Larry Fuller, Mike Cotheran, Jim Brovles. llSl Orin Burgess, Dennis Byerly, Brad Howell. Jim Harris. ll9l Jim Leonard, Ralph Lamon, Ed Nave, Charles Mickelson. l20i Keith Smith, Willard Spees, Paul Tavlor, Paul Mundinger. l2ll George Kavooras. Robin Lisk, Franz Miller, Frank Mclean. l22l Jim Paisley, John Robbins, Ken Wright, Jim Ponte. (231 Tim Mclndoo, Rick McKenzie, Ron Hoppe, Jack Hawley. l24l Fred Passmore, Wayne Murphy, Bill Novak, John Picot. 125l Jack McKenzie, Woody Ames, Del Lehr, Jim Hawkins, Rod Black. 126l Dick Morrison, Mike West, Dave Brewer, Hap Hasty. l27l Don Porter, Craig Gilbert, Dave Woolf, Allan Baker. l28f Joe Bambino, John King, Bob McKean, Bill Main. l29l Neal Dietz, Herb Brown, Ben Leamy, George Winter.

AN INDUSTRY LEADER

It is a delight to sec how Your t)ublication has beconre such an industry leader, and keeps getting bigger with every issue.

Best personal regltrds.

Harold Mendelsohn

Koppers Co., Inc.

1401 I Ventura Blvd.. Suite 202 Sherman Oaks. Ca. 91423

TIME TO PONDER

Being one who has now spent 60 years in the "work world" and yet not ready-or able-to retire, the following bit of whinrsy made me ponder a bit:

Standing belbre a group ot' villagers deep in the Bolivian jungle, the Peace Corps volunteer asked one of thenr to desc:ribe a typical day in the lif'e ol' the conrmunitv.

Finally, an elder responded: "Well. we pretty ntuch sleep late in the morning. hlve r lersurely breakfast. go fishing oihunting. erlt iln early aliernoon lunch. take a nap, do a little woodworking and tirlking lnd purtake in the evening feast rntl musical concert."

Shocked at this indolence, the Peace Corrrsman exhorted the people to change theii liltstyle. "You should rtpprecirtte thc villuc ol working. the sensc ol' acconrplishnrent that conles with labor," he railed. "Then, atier 20 or 30 years ol' liuitl'ul work, you can retire!"

Fronr the l'ront row canre a sofi voice: "What's retire'1"

"Well, you can sleeP late in the nrorning, have a leisurely breakfast' go fishinc rnd hunting. ." '

Front Roilbot Mlrgazine

Possibly we may not be justified in being as smug as we are in judging o-ur culture and life styles to be so far superior.

George Clough

Inland Lumber Co. 21900 Main St. Colton. Ca. 92324

WATERBED (Cont.)

The Mercha nt Magazine's circulation knows no limits.

After your "slanderous" article concerning my alleged water bed experience in the October issue, I received a rubber repair kit from Dia-

mond International in Wakefield, Massach usetts.

The sender was Don Wilson, who worked for the Lumber Merchants' Association of Northern California in the 1950s with Jack Pomeroy. He later ioined Diamond National as merchandising manager out of Sacramento, Ca', and eventually was Promoted to the East Coast. Al Bell and many of that era will definitely remember Don.

The Merchant is well and widely read.

Bill Niesen

Niesen-Ward Forest Products, Inc. P.O. Box 1261 Fort Bragg, Ca.95437

(Continued from page 22)

members wanted designated as wilderNESS.

A trussed-framed PrototYPe house has been built by the Forest Products Laboratory of the U.S. DePt. ol Aericulture's Forest Service with the he-lp of the University of Wisconsin. The new trussed frame system was invenled by a Forest Products Laboratory engineer and is patented for public use. According to the Forest Service, the trussed lrame uses at least 3001, less structural lraming lumber than would be needed in an identical conventionally-built house. The frame is stronger, which nreans builders can use less lumber without sacrificing safety.

SNCE 1876YOUR COMPLETE GUIDE... lumbGrmGn$ rcd b00lt $GrulGG

Tho Lumbermens Red Book llstsall oroducers, wholesalers, retiailers of lumber and wood products of any kind, and' all manufacturers' ofwood furnifure, cabinets and millworkmobile homes, prefab houses and modular unitswood recreational products' sportsware and toys - boxes, crates, pallets ahd industrial productsand all other products using wood in anY form.

A Red Book llstlng showsthe exact business name - complete address, including

P.O. Box and ZIP CODE!concise description ol what the business does - special data such as location of purchaalng departmentthe financial strength rating (not alone the net wonh, but what is available to credltors)the exact payment rating (how it pay$: prompt, slow, very slow).

A Red Book credit rating is accureto' because the man who assigned it is a speclallst in the field we cover. His rating allows you to make an immedlalo decision!

o STFPLEI{ED{T EINDER

o TRAVELERSEDITONS

. SPECIALREPORTS

COIJ.ECTION SERYIGE

YOUR NAME

Gommercial Satinwood

G ATINWOOD. the lovely. satin tJ textured wood idenrified with fine furniture since the 1Sth century, is still treasured today in the elegant cabinetwood of Adam. Sheraton, and Hepplewhite.

Preserved in museums, historical shrines, and the finest ofprivate collections, the original satinwood of commerce, outstanding for its decorative appearance, came from the West Indian satinwood tree (fagara flava) grown in southern Florida and the West Indian Islands.

Characterized by its small size, l0 to l2 meters, approximately 32' to 40', high, the tree yielded logs that were occasionally 50 centimeters, approximately 20", in diameter, but usually much smaller.

Today, and for the past 100 years, Ceylon or East Indian satinwood (chloroxylon swietenia) is also accepted commercially as a true satinwood. Botanically related to the West Indian satinwood, it was used extensively for fine furniture as early as the l9th century.

Today, it is the common commercial satinwood and comes mainly from Sri Lanka (formerly Ceylon), although it also grows in central and southern India.

The tree is of modest size, producing logs 30 to 50 centimeters, approximately 12" to 20" in size. They are often somewhat misshapen.

Creamy to golden yellow in color with a fine, even texture, the West Indian satinwood is distinctive with a bright, satiny sheen. Usually straight-grained, it is occasionally made more lovely with a wavy grain that produces a mottle figure. It is a heavy wood, though not quite as dense as the Ceylon or East Indian satinwood.

Satinwood from the Ceylon tree is characterized by a pale yellow to golden-yellow color and a fine even texture. The grain is variable, interlocked and sometimes wavv with a highly decorative stripe oi morrle figure. The appearance may be marred by gum veins.

Because of its early and specialized use, the technical information available on the West Indian satinwood is limited. It can be dried satisfactorily, and, after it is dry, can be worked to an excellent finish

Story at a Glance

Gomparing satinwood, both West lndian and Ceylon. popular for fine furniture in the 18th and 19th centuries. now im- ported from Sri Lanka... used mainly as quarter-cut Yeneer for inlay in fine cabinet work.

as evidenced by antique furniture. Although it is hard on tools, it turns well, producing when worked a scent similar to that of coconut. The fine dust created is said to irritate the skin.

The Ceylon satinwood is equally decorative, strong, and durable. It can be dried satisfactorilv with care. but tends to surlace check and distort. Also hard on tools, it can be worked to a lovely finish. It also may be sliced to give a fine veneer.

Except for the outstanding examples of cabinetwork inherited from the l8th century, West Indian satinwood is rarely seen today, although some inlay and marquetry done on custom-type furniture makes use of the veneer. A limited number of small items such as bobbins are turned from the solid wood. A few manufacturers use satinwood for the backs of hairbrushes and hand mirrors.

Cabinet makers still use the Ceylon satinwood for inlay work on very fine pieces. It is usually in the form of quarter-cut veneer. Other uses for the solid wood include recorders (musical instrument) and the wooden portion of hairbrushes.

Only the Ceylon satinwood is commercially available today. The thickness is usually 1" with the common length from 6' to 8'. Widths range up to 14". Satinwood veneers are available althoush the price limits their use to the hiehest quality products.

Industry Stats

The 1978 Statistical Yearbook of the Western Lumber Industry is available for $7.50 from the Economic Services Dept., Western Wood Products Assn., 1500 Yeon Building, Portland, Or.97204.

NLBMDA Training Films

Two new forklift and delivery truck drivers training films, $27.50 each or both for $50, are available from NLBMDA Service Corp., Suite 350, 1990 M St., N.W., Washington, D.C. 20036.

Plywood & Veneer

Where to Buy Hardwood Ply' wood & Veneer Directory is free from Hardwood Plywood Manufacturers Assn., Box 2789, Reston, Ya.22090.

lmport Newsletter

Import Report newsletter covering imported plywood, veneer, and hardwood is in the 8& year of publication by International Trade Consultants, Box 3477, Santa Monica, Ca. 90403.

Future Timber Supply

Can the United States Meet Needs for Lumber and Plywood and Establish a Qualiry lVilderness System? is free from National Forest Products Assn., l6l9 Massachusetts Ave., N.W., Washington, D.C. 20036.

International Showcase

An 8-p. International Doors brochure is free from Simpson Timber Co., 900 Fourth Ave., Seattle, Wa. 98164.

Gedar Mill Directory

A new mill directory is free from the Western Red Cedar Lumber Assn., Yeon Bldg., Portland, Or. 972M.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660 Please mention issue date and page number so we can process your request faster! Many thanksl

Show and Tell

Energy Facts About Wood Doors, a LaBelle cartridge, is $20 from the Fir & Hemlock Door Assn., Yeon Bldg., Portland, Or. 91204.

Wood: Renewable Resource

Copies of Wood-The Renewable Resource are 5Q each from National Forest Products Assn., 1619 Massachusetts Ave., N.W., Washington, DC 20036. Mailing folder explaining where tomorrow's lumber and plywood will come from is $8 per 100 copies.

Solar Heating lnfo

Solar Heating and Cooling Demonstration Program: A Descriptive Summary of Hud Cycle 4 and 4A Solar Residential Projects is free from Solar Heating, Dept. M, Box 1697, Rockville, Md. 20850.

Moulding Training

Three audio visual programs for sales promotion, reference and trainine are available, $40 each or three foi $tOO, from Wood Moulding & Millwork Producers, Box 25278, Portland, Or.97225.

Revised Door Standards

Revised standards for hinged interior wood door jambs and exterior wood door frames combined with general requirements for wood mouldings are $2 from Wood Mouldt-ng qt!0 Mlllwork Producers, Box 25278, Portland. Or.97225.

Dos & Don'ts lor Doors

A free flyer depicting the component parts, construction, and dos and don'ts of trimming stile, rail and slab doors is new from Bel-Air Door Co., Box 829, Alhambra, Ca. 91802.

Stainless Sink

Royal DIY stainless steel sinks buyers catalog is free from Royal Sink, 300 Factory Rd., Addison, Il. 60101.

Volume Cedar Sales Tips

New 6-p. color brochure to help dealers develop high margin volume sales of siding panels of real cedar shakes or shingles is tiee from Shakertown, Box 400, Winlock, Wa. 98596.

New Freight Rate Circular

Revised Freight Rate Circular No. 1035, effective October 15, 1979, is $8 from Western Wood Products Assn., 1500 Yeon Bldg., Portland, Or. 97204. Revised Freight Rate Map is 501.

Roofing Sample

Data and sample kit of glass-based built-up roofing membrane, Gafglas Ply Sheet B, is free from GAF CorP., 140 W. 5lst St., New York, NY 10020.

Bathroom Fashions

Two brochures, highlighting bathtubs and vanity tops, are free from the Lippert Corp., Box 219, Wl42 N8999 Fountain Blvd., Menomonee Falls. Wi. 53051.

New Kitchen Cabinet Info

Specification sheets from Kitchen Kompact on their three product lines, Plaza One, Glenwood Two, and Richwood, are free from Bob Riggs, Western Product Sales. 383 Diablo Rd., Suite 100, Danville, Ca. 94526.

GTASSIF[ED ABUERTIISEMENTS

SACRAMENTO. CA.. area wholesaler has lumber sales position open. We offer the individual all the tools to be a successful lumber sales person. We are an independent 4,A* I company that carries an inventory of quality lumber products and has excellent yard, milling facilities and trucks. Commission with draw, paid vacation, plus life, health and denlal insurances. Send resume to Inland Lumber Co., P.O. Box 1425, Woodland. Ca. 95695.

DIY STORE buyer. Tools. hardware, electrical, plumbing, paint and so forth. Experienced please. Send resume and application to Box 346. c/o The Merchant Magazine.

RETAIL LUMBER SALf,S

Large retail multi-branch lumber yard located in fasl growing area is seeking qualified, experienced personnel. Positions open for yard foreman, fork lift operators, pre-hung door shop. sales, and credir dept. Must have previous experience in luntber and building materials. Salary contnrensurate with experience. Full benellts. Send letter of application and a resunre to personnel office. Chas. C. Meek Lumber Co.. P.O. Drawer F. Carson City. Nv. 89701.

ASSISTANT MANAGER for conrracror yard in So. California. Must have ntinintunr 5 years in lumber business. Salary open. All replies confidential. To reply, write box 345, c/o The Merchant Masazine.

SO. CALIFORNIA wholesaler wirh renranufacturing plant seeks younger ntan with some luntber experience to work with the president in operations and sales. Salary, bonus, benefits. Write box 344. c/o The Merchant Magazine.

f,XPERIENCED pallet salesman. Ask for Carl Boesch, Hunter Woodworks, (213) 77 5-2544.

600 a word, min. 25 words (25 words : $15). Phone nuniber counls as one word. Headlines, box nuntbers, centered copy and borders: $4 ea. Col. inch rate: $30. Names of advertisers using a box nunrber cannol be released. Address all replies to box nunrber shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 4110, Newport Beach. Ca. 92660. Make checks payable ro The Merchant Magazine. Mailcopy to above address or call (714) 549-8393. Deadline for copy is rhe 22nd of the nronth.

MARKET DEUETt|PMENT REPRESENTATIUE

llorthern Galilornia Territory

A growth opportunity exists for an individual with a B.S. Degree and a minim-u-m of 2 years' experience in the Forest Products Industry. Specific experience in lumber marketing or quality controt respo;- sibilities is decirable. The successful candidate should expect to tiavel approximately 4 days per week.

We offer a competitive salary, company car and expenses, comprehensive benefits and an outstanding opportunity for personal and professional growth.

To explore this career opportunity, with a Fortune 200 company, please send your resume and salary requirements to:

Love, tanager-Professional Employment-t

KOPPERS

LUMBER TRADER for exPanding wholesale department. Cround floor opportunity. Excellent draw/commission ratio. Contact in confidence: Jerry Bruce, Eagle Forest Products. 5671 Warehouse Way, Sacramento. Ca. 95826. (916) 381-4200.

EXPERIENCED lunrber trader needed fbr No. California wholesale firm. Salaried position. Must be willing to relocate. Call (916) 966-9000.

LUMBER SALESMAN needed for well established no. California Redwood distributor with large milling facility. Salary plus commission and benefits.excellent opportunity. Send resume or wrlte Box 338, c/o The Merchant Magazine.

INDUSTRIAL LUMBER salesman needed. Call or see W.M. Hunter, Hunter Woodworks, 1235 E. 223 St.. Carson, Ca. 9074s (213) 775-2544.

TWO SALf,S trainees for long established hardwood wholesaler with distribution yard. Flexible territories. Generous fringe benefits. Excellent opportunities for the rieht oerson. Some experience helplul. Write 'Box 334, c/o The Merchant Magaztne.

DEPARTMf,NT HEADS

LEADING home improvement center chain has a need for several lumber and building department heads to staff its expanding operations. This is an exceptional opportunity for sales persons thoroughly experienced in lumber retailins,. Eicellent salary and benefit proerim. In complete confidence. reply c/o the Merchani Magazine. Box 343.

ASSISTANT MANAGER for medium sized lumber yard in Fairfield, Ca. Manager retiring in about I year. Ifsatisfactory,manaeer'slob will be open.Contact: Jim Jones' F-oster-Lumber Yaid, 3280 Sonoma Blvd.. Vallejo, Ca. 94590, (707) 643-2301.

LUMBER SALESMAN for our wholesale division. Well-established firm. San Fran' cisco area. Good salary. Send resume. Write Box 300 c/o The Merchant Magazine.

SALES MANAGER

Exceptional OPPortunitY

For experienced sales manager with housing industry following. Top saLtry and/or commission for top man. New yard and office facility in H-unting-ton Beach. Ca. Call 'Bill Randall. (714) 848'

SEEK CHALLENGING position in financial management. Degrees in accounting' business administration and business management. Extensive experience including computer and data processing. Purchasing asent for four vears. Office manager for w-holesale lumbdr distribution yard for l3 years. Prepared to relocate, prefer metropolitan area near a university to complete Master's Degree. Write box 341 c/o The

Merchant Magazine.

SPECIAL THANKS to the Lumber Association of Southern California for a greal Management Conference Program at Palm Springs this year.

Bill Sullivan Golding Lumber Sales

CLASSY entertainment for your classy occasion. Our woodwind quintet plays music from the nineteenth century. Call (714) 549-8410.

NIXDORF 820-23 mini-computer with lumber package. Payroll, accounts receivable, accounts payable, gen. ledger plus other features. A proven turn-key device for the firm converting to computer. Service contract available. $7,000. Contact A. Ersek, South Bav Forest Products. (714) 637-5350.

INVESTMENT opportunity. Classic 1967 Ford Mustang notch back coupe. Mag. wheels, wide tires, radio, heater. Good condition, good paint job (blue)l runs perfectly. New brakes and shocks. A sood safe car. V-8 automatic. Call ce6fi (714) 759-0168.

STICKERS

APPROXIMATELY 50.000 pieces %" bv lr/" to 2", 49" to 51". Rough dry lumber stickers, mixed species, hardwood and softwood. square edged, only used once. For total volunre 180 each. FOB, LA, call (503) 635-4431 for Mr. Perry.

OAS SA'ERS

One of the simplest ways to save gas and money is to drive your car a little less. Here are more ideas you can use to keep your foot off the gas and more money in your pocket.

3x4 AND WTDER and 4x4 and wider twisted and weathered Douglas Fir S4S. Call Wm. Hunter, Hunter Woodworks, (213)775 2544 or (213) 835-5671.

Call ahead to be sure you aren't wasting gas on an unnecessary triP. On the average, a wasted trip costs you a dollar's worth of gas.

Ride to work with a friend or neighbor just one daY a week and you can save at least $100 worth of gas every Year.

For a free booklet with more easy energy-saving tips' write "Energy," Box 62, Oak Ridge, TN 37830.

ENENOY. kc.ntrtodrcrrctic h.

CUSTOM resawing, trimming, dog earing, certified grader. Highway l0l in Hopland, l5 miles south of Ukiah. Elaine Wingate lndustries. P.O. Box 216. Ukiah, Ca. 95482. (707) 144-1707.

LOCAL LUMBER hauling Southern California roller bed truck and trailers and bobtails radio disnatched. Rail car unloading at our spur in L6ng Beach. 3C Trucking (213) 422-0426.

COMPUTER TIME available on our IBM computer. Full-time operator and programmer. Free pickup and delivery. COMPUTER PROGRAMS for lease or sale. Custom programs designed for the lumber industry. Accounts receivable, accounts payable, inventory control or will custom write for your needs. Contact A. Ersek, South Bay Forest Products, (714) 637-5350.

R & L TIMBER SIZING Sizing is our onlv business. Even though we are small, we can surface any size timber you can haul! (max 20" x 30") R & L Timber Sizing, P.O. Box 516. Redway, Ca. 95560, 007) 247' 3449. Reg Radcliffe.

MINI-COMPUTER

THE MERGHANT MAGAZINE BUYERS' GUIDE

ffi los AI{GELES AREAffi ffi s.F.

IUTNEN ilO PTYUO||O

Al Peirce Company.

American Hardwood C0.............

Erush Industrial Lumber Co., Div..

Eurns Lumber C0...

Capital Lumber Co.... ....

Connor Lumber Sa|es........ ...

Cms Head Lumber & Plvwood.......

Crown Plywood Co..

oooley & Co..

Essley & Son, 0.C.................

Eugene-Willamelte Lumber Co..

Far West Fir Sales,. -..... (213) 629-5206

Fir & Pine Lumber Co........

Founlain Lumber Co., Ed.....

Fremont Forest Products.

Galleher Hardwmd Co..............

Georgia-Pacific Corp.. (213) 968-5551

Globe Inlernational.

Hill Lumber Co., Mar..

H&M Wholesale Lumber Co..

Hufl Lumber C0... .

Hunter Woodworks........ (213) 835-5671

Inland Lumber Co. (Colton).

Inland Lumber Co. (Arcadia)...

Inland lumber Co. (Tustin)...

Johnston Hardwood, Inc...

Lane Slanton Vance Lumber Co..

Larry La$on Lumber C0.... (714) 821-8100

Louisiana-Pacilic C0r0.......

MacBeath Haldwood.

Marquarl-Wolte Lumber Co..

Nical Inc...

osgmd Inc., Bobeil S..

Pacilic Lumber C0........

Pacific Madison Lumber Co.. {.2131 773-2292

PatrLumberCo........

Penberthy Lumber Co

Pelerman Lumber C0................

C0........

sAlr FRAXCTSCO

Carv€d Doors, Inc..

Carroll Mouldin0 C0........

DEDoor's Inc... (213) 686-1813

Foresl Fiber Ploducts.

Inland Lumber C0........

Stanline, Inc..

AceSaw&Supply....

EPECtil. .!ErilCEE

Calilornia Lumber InsDection Seryice...

Lumber Assn. of So. Ca..

Mcclellan Planing Mill.......

Mutual Moulding and Lumbef Co. (custom milling).

W.Coasl Lbr. Insp. Bureau..

Titt8P08IUt0I

Chozen Truckino C0........ 1213) 775-1834

SOUTI{ERN CALIFORlIIA oRAl{cE, RIVERSIDE & sAtr BEBI{aRDtr{o coul{TtEs

(714) 783-0021

Caroll

Georgia-Pacific Corp................

Inland Lumber C0........

Inlernational Forest Producls, Inc.........

Johnslon Hardwood, Inc.....

Knollwmd Coro..

Laminaled Timber Services, Inc..

MacBeath Hardwood.

Marineas Forest Products...........

Marquart-Wolfe Lumber Co.. (714) 998-1212

Millwrighl Specialties, Inc.......

National Sotlwood Sales. lnc...

I{ewporl Inlernalional Forest Products..

Newporl Planing Mill. Inc.. .

Norlhern

GREATER SAI{ DIEGO AREA

THE MERGHANT MAGAZINE

ACIFIC NORTHWEST STATES

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Conlinental Forest Products. (800) 547-8465

Kinzua CorD..

Simon, Crablree, &Ryan.... It0t0t!

Byrne Trucking. (800) 547-9655

Fountain Lumber Co., Ed.....

Lumber Producls.

Medtord Coro..

Union Pacilic Bailroad.

Weaver Forest Products. t0illlt0

AlDine lnlernational C0r0...

Cedar Forest Products.

Conlact

OREGOl{

ALASKA

COLORADO

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GUIEE ffiROCKY llOUl{TAlNSffi ffisouTt{wEsTffi

Co., J.E..

Ponderosa Wholesale. Union Pacitic Railroad.

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Roy N. Shanks, a sales representative for West Coast Truck Lines. Fremont, Ca., died Aug. 15, 1979, of cancer. He was 41.

He was a menrber of the Oakland Hoo-Hoo Club and had served on the board of directors.

He is survived by his widow, Gloria, two children, their spouses, and his pa ren ts.

Richard A. Adams Jr. of Healdsburg. Ca., a lumber broker with Trinity Forest Products. died of a heart attack on Nov. 2, 1979, in Santa Rosa, Ca. He was 32 years old.

M r. Adams had earlier been employed by The Weyerhaeuser Co., at Tacoma, Wa., and Georgia-Pacific Corp., at Fresno, Ca.

He is survived by his parents and one son.

HARDWARE

(Continued from page 9) supplies easing the'70s inventory problem. Another 23 to 26oh gain seems quite possible in this new era of the 80's first year.

The possibility of this attainment in the industry will be aided by many basic programs that are now available to the hardware/home center dealers from their association.

Leading these industry aids are professional studies that pinpoint the consumer and his buying habits. Professionals assist dealers in site selection and site evaluation of present locations. The professional help is available to dealers to aid efforts that heretofore has not been available.

Yes, the 80s will see a continued improvement in dealer performance in all areas of the hardware/ home center retailing industry. No longer does the hardware/home

center

lack professionalism. With this comes success in improved performance and improv- ed performance means improved

profit measures, plus continued profit performance.

The 80s are exciting to anticipate!

ADUERiTISERS' INDEX

Wedont playaroundwith lumbershipments

With open-end incentive rates, diversion and transit privileges, plus computerized loading programs for maximum loading and cost reduction, w.e take your lumber shipments seriouslyWe als6 have some 4500 cars for forest products, including dunnage qnd.strap-free ' center beam cars and stretched out extra wide door boxcars that load 39 plywood units vs 36.

And now we have a new ultra modern, strategicallY located classification yard at Hinkle, Oregon, to speed lumber trains to your major markets.

You'll also find our experts are on the beam with rates, routings and schedules to Prove that we can handle it without knotty Problems.