Merchant Magazine - December 1977

the lumber, buitding materials and home improvement markets in l3 Western States - Since 1922

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You asked for it-now we have it! A way to buy one carload with a 50-50 split of half-inch S-ply, CDX plywood and P.E.T. studs.

It's an excellent way to buy a carload of two products with ONE order, loaded in ONE place, at ONE time, therefore eliminating the long wait for specially-equipped freight cars with mechanical dunnage. Consider the money-savlng

advantages: faster stock turnover and tighter inventory control. This can be important during slack seasons or inventory tax periods. The slight charge for the service is more than compensated by these advantages.

Half & Half buying adds up to ONE big advantage, and it's just ONE of the ways we do things your way.

Serving the lumber, building materials and home improvement markets in 13 Western States - Since 1922

DECEMBER, 1977

MAJOR NEWS and FEATURES

VOLUME 56, NO.6

A BUILDING MATERIAL SELLING OUTLOOK WESTERN LUMBER PRODUCTION, SHIPMENTS BUILDING MATERIAL DISTRIBUTORS:1978 HARDWARE SALES OUTLOOK IS EXCELLENT AMERICAN

YEAR ECONOMIST: "WATCH FOR 1978 TAX CUTS" SHORT TERM: SI!, LONG TERM: CARAMBA! SLIGHT DROP IN REDWOOD SUPPLY SEEN REASON'S BEHIND '78 DECLINE GIVEN

Publisher Emeritus A. D. Bell, Jr.

Editor-Publisher David Cutler

Associate Editor Fran Hatch

Contributing Editor Dwight Curran

Contributing Editor Gage McKinney

Contributing Editor Al Kerper

Art Director Martha Emery

Staff Artist Terry Wilson

Circulation Marv Cannella

The Merchant Magazine is published monthly at 45(X) Campus Dr., suite 476, Newport Beach, Ca. 92660, Phone (714) 549-Blt93 or (7f4) 549-et94 by The Merchant Magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional offices. Advertising rates upon request.

ADVENTISINGOFFICES

NORTHENN CAUFORNIA & PACIFIC NONTHWEST 4500 Campus Dr., suite 476, Newport Beach, Ca.92660. Phone (?14) s49.8393.

Y)UTHDNN CATIFORNIA Carl Vann, 205 Oceano Dr., Los Angeles, Ca. 90049. Phone (213) 472-3113 or (714) 549-8393.

SUBSCRIPTIONS

Change of AddressSend subscrip- lion orders and address chilnges to Circulation Dent.. The Meichant Magazine, 4500' Campus Dr., suite 476. Newnort Beach. Ca.92660. Include address luhel from recent issue if possible, plus new address and zip code.

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The .Ilerchant Magazine serves the members of the: Arizona Lumber & Builders Supply Assn.. Phoenix: Lumbcr Merchants Assn. of Northern California, Los Altosl Montana Building Material Dealers Assn., Helena; Mountain States Lumber Dealers Assn., Salt Lake City and Denver: Lumber Assn. of Southern California, Los Angeles: Western Building Material Assnl, Olympia, Wa.

THE MERCHANT MAGAZINE i.r nn independent naga:ine [,r rhc retail. x'hrilrale and di.strihrtiur letelt tl the Itttthtr and hildinc ntttt(riol.t anl houp intlrotenpnt indu.riry in the l3 llestern .\lo e.\. (on(ettt rot ing on nrcrchundi.s i n,q, ttnilaqllk'trl utttl ocutrale. lacttnl ney'.s report ing ond in I erpret at ut.

Whether it's a far out, high-fashion store, a comfortable den or an atbactive exterior accent wall, Lam-Loc Pecky Cedar offers a unique effect, which is difficult to obtain with any other material. The natural, durable texture withstands the most rugged environments, provides an exta measure of insulation. and its resistance to decay rivals that of the Redwood. Our patented Lam-Loc process guarantees over-all random peck, and eliminates the problem with through

PECKYCEDRR

holes. Specified widths and lengths up to 16'provide economies in both installation time and reduction in waste. When your customers demand "somethingout-of-the-ordinary", remember LamLoc Pecky Cedar. Call or write for full color literafure and samples. Ed Fountain Lumber Company, 6218 South Hooper Avenue, Los Angeles, California 90001, (213) 583-1381.

ED FOUNTAIN LUMBER COMPANY

ReviYals of Things Past

THIS BEING the last month of our 55th anI niversary vear in business. we think that on this page of our annual Business Forecast Issue it is appropriate to glance backward at what has happened. It often is as good a guide to the future as any.

Reviewing our first issues in 1922, when The Merchant began publishing, it was forcefully brought home to us that much which passes for the New Marvels of the 1970s is, in fact, a revival of things past. In our very first issue, volume one, number one, stories covered the increasing role of women in the lumber business (and in sales, at that) and the necessity for the dealer to reinforce the message that his was the place for the public to get home improvement items. P/r.ls sa change, plus c'est la meme chose, say the French, which means, of course, the more things change, the more they stay the same.

It can be comforting counsel, provided that the voyager into the future does not become complacent. We feel the thought that some things never change will serve us all well as we go into the 1980s,

which are sure to bring confusing new trends, signals, fads and the like. It will likely be a time when a healthy appreciation for basics could prove invaluable.

Despite the surface changes, many things of real importance in business will not change. Price will always be a sales factor, but then price's importance can usually be modified and sometimes completely offset by service. Many dealers, who once feared the price cutting tactics of the mass merchandisers, have found that service enabled them to be more than competitive. A look around at the highly profitable independents today proves that the "new" trend of a decade ago was coped with quite nicely by an application of basics. We'll bet it will work just as well at some later point in time.

Human nature won't be changing in the future, only the different masks it wears from year to year. Determine the rock bottom of your busi ness and plan from there using common sense. It isn't likely to fail you either.

And to you all, our very warmest wishes for the season and the new year.

Seruing the lumber, building materials and home improvement markets in l3 Western Stafes - Since 1922

At this yeors end, we offer rrr rr.nnro.intion to Oll Of Our vu, vvY, vv customers who hove grown to expect only the finest product from us

Your demond for consistent ar rnlitrr nnr',| nr rr nlanjl6gfigpl tg YUVrrry vr rv vur vvL perfection hove mode us the notion's lorgest monufocturer of kiln-dried Pocific CoostAlder nnd Riei ler-rf N,4nnle And thOt Lvv' 'v'vY'r ,,^^"^^^,n^^+^^ ^lnuol \-lt tPr\J\-qt\lgr ilg\J \Jl nrndr rntinn nf 5fl-m1ll19n bOOfd vrvvuvrrvr rvr vv rrl feet hos been ochieved in just 40 yeors.

We tf-ronk you

Building Material Lumber 1978 Sales Outlook

by Dr. A. G. Matamoros Vice presidcnt and Chief econolrrist Armstrong Cork Co.

activity to lalter during tlie dark days <f 1974 and 1975 and the substantial advance registered during the past two years constitute powcrfui evidence of the high priority that Americans accord their houses.

Uulaing will nrore4..il1 than offsetamod- .b l esl ueclne rn '-] housing starls in 1978.

Looking ntore closely at each of the three major markets, home improvement stands out as both more stable during recessions and lnore rapidly growing during recoveries than the other two.

The f-ailure of home imoroventent

Story at a Glance

More home improvement activity . rising volume of light commercial building . . . modest decline in single family housing starts with about an equal increase in the number of multi-familV starts "average performer in building materials should hit 10%12% dollar volume gain in '78.

And for the very good reason that a sound house in a stable neighborhood has represented the best investment around. Comparc the rate of annual increase in the price of cxisting housing since 1968, 8.6%, with an actuiil decline in the price of the 500 conrmon stocks in the Standard and Poor's average over the same period.

Further support for the horne improvement market has derived front the surging sales of existing houses. Last year, sales of older houses jumped more than 2U/" to ovcr 3 million units, and much the same kind of advance is under way this year. While tightening mortgage market conditions ntay hold the gain in sales of existing houses in 1978 to aboul 10%, the backlog of pent-up demlnd lbr lrome irrrprovement materials needed to spruce up some l0 million older units that changed hands in a three-year period will be substantial, to say the least.

Denrand for single-family housing is also btllstered by the growing num| ftleose turn to poge 163 t

by H. A. ROBERTS I.recu tivc Vicc Prcsidcnt \Vcstcrn Wood Products Association

A S WE move htoward year's end. it appears that l9l1 housing starts will reach 1.9 nrillion, the second best housing year since 1973. Nearly three-quarters of thcse new housing units have been in the single-fanrilysector, niaking 1977 the largcst single-family housing year in recent history. This. coupled with the lhot that single-fanrily units requlre nearly twice the volume of lumber used in multi-family housing, has made I977 a hectic year fbr Western lurnbermen and a frustrating one lbr rnany of our custorners.

The rcsidential rnarket in l9l7 should account tbr rnore than 45% ol'total U.S. lumber consumption.

Story at aGlance

Total U.S. lumber consumotion to decline slightly probable shrinkage in mortgage funds Western lumber production & shipments down about 5.3% a qooo year, parallel to '76.

the highest ratio since 1973.

Because of this incredibly high level of demand, lumber shipments from the Coast and Inland regions, exclusive of the redwood region, should total nearly 18.9 billion board feet.

Production for these same two regions will slightly exceed 1977 shipments. Because of this, lumber inventories are not expected to change more than | - 2% from the 1976 year-end level of 2.2 billion board feet. In recent years, Western lumber inventories have remained relatively consistent, varying little more than 200 million feet from year to year. Year-end inventories should fall just short of 2.3 billion board feet.

Looking ahead to 1978, we expect total U. S. lumber consumption to decline slightly from 39.7 billion board feet to 37.6 billion board feet, with a proportionate, though slight, decline in demand for Western lumber.

One possible cloud on the 1978 horizon is the probable shrinkage in mortgage funds, which will tend to dampen the housing market in 1978, particularly the second half. Because lumber demand is extremely sensitive to changes in the housing market, we expect Western lumber production and shipments to decline about 5.3% to 17.9 billion b.f. This decline would be even greater were it not for an anticipated improvement in non-residdential construction, repair and remodeling. Nonetheless, we expect 1978 to be a good year, slightly lower than 1977 , but paralleling 1976 levels.

Unfortunately, timber supply is expected to continue to be constricted in the West, as a result of federal legislation to set aside more and more acreage in the National Wilderness System, where timber harvesting and economic use of all resources is prohibited.

The forest products industry is pushing insistently for resolution of the federal timber supply issue as it relates to Wilderness System extension. The American public has a right to know whether 100, 200 or 300 million acres of its lands will be closed forever to roads, recreational activities and as a timber resource.

We are hopeful that this issue can be resolved quickly and that American home buyers can count on an adequate supply of wood hber at reasonable prices to satisfy housing needs.

llfHAT more UU can be expected of a New Year which has been preceded by 24-30 months of unprecedented building material activity in most of the country?

Distributors See '78 as a Fine Year

Frank E. O'Dowd Executive Vice President National Building Material Distributors Association

Story at a Glance

The pace may slow from "sensational to satisfactory" . . another good year in both single & multi-family housing starts . home improvement looks as solid as ever.

In this frame of reference, NBMDA chose "Let's Keep It Going" as the convention theme of our annual fall meeting. It was not a frivolous thought or false hope. There is continuing substance and depth to the building material market as we approach 1978, although we readily acknowledge that the pace may slow from 'sensational' to 'satisfactory,' which for some exhausted retailers and wholesalers will be a welcome relief.

We expect a good year in both segments of the building material market. New home construction may well be down around 1976 levels, but 1,600,000 total units, including another 1,000,000 single family homes is about all a prudent homebuilder could ask for. After all, he probably won't finish up all of his 1977 units until well into the first quarter. Home improvement looks as solid (Please turn to page 62)

Hardware Outlook Good for 1978

By Otto Grigg Managing Director Pacilic Southwest Hardware Assn.

Afi'Ti,",1

little more management effort.

Hardware dealers and home center operators will have a good profit-prcdrcing 1978.

Difference in line selections will be the edge that will assure broader profits. With the home owner now deeply involved in "diy" projects he is now more interested in gaining the tools required for his projects, hence the trip to the area retail hardware store or home center becomes a more profitable probability for the retailer.

Plus the homeowner ase bracket

reflects a significant spendable income.

Retailers in the retail hardware/ home center field will utilize more promotional programs with special interest in in-store visual aids, which are now available to the industry in (Please turn to page 61)

Story at a Glance

More rn-store visual aids, both for sales and training . . better management vital to keep line selection correct for broader prof its chandise dead lines more color retailer business up 14o/o nextyear.

. increased merto weed out . better stores, mtx

American Ingenuity Needed

by Richard D. Snyder CAE Executive Vice President National Lumber & Building Material Dealers Assn.

TIME For American Ingenuity" was the theme of the 61st NLBMDA annual convention held in November. Perhaps that theme can also be used as a basis for looking at business trends in 1978 and beyond. In other words, it's time for each of us individually and collectively to use our old "American know-how" with the competitive market system to respond effectively to challenges facing us

The timing is right for businessmen to lead the country towards solutions to the energy crunch; consumer and environmental issues, more and better housing, increased timber supply, constructive and equitable tax reform,et. al.

Why? Because the government has tried to respond to these problems

Story at a Glance

Strong economy for next 1B months residential building should remain at a high level in '78 with perhaps a slight increase more sales, more volume.

alone, accompiishing little outside of alienating most of the populace to government regulation and spending. The actions by Congress, in spite of one-party control, is proof of changing attitudes brought about by a knowledgeable constituency. The people want methodical solutions, no rnore rhetoric, and Congress in 1977 appears to be responding to that reque st.

For these actions we, as an important industry, have major opportunities knocking at our doors. Govern-

Canada to Affect US Lumber Prices

Richard P. Neils Divisional Director of Marketing Lunrber & Plywood Division St Regis Paper Co.

EVIEW

1978 prospects as being slightly less favorable than 1977.

Despite what appears to be a healthy demand for housing there are several factors likely to depress home construction next year. Shortages of insulation, plumbing supplies, and skilled labor will slow down completion of active projects. Recent trends in money supply make increased interest rates almost a certainty.

However, the sheer momentum of the Summer and Fall of this year should result in favorable markets the first half of the year with an expected falling off in the third and fourth quarters.

We see a continuing trend toward large distribution outlets serving industrial. contractor. and rural retail yards. Expect business in the Rocky Mountains, Southeast and Southwest to be the strongest of the regions, with definite weakness continuing in the Northeast.

Canadian lumber production volume will be an important factor in determining the price levels of the domestic marketolace.

nrental hand-outs were not needed this past year to experience a tremendous growth in housing. Residential building should renrain at that high level in 1978 with perhaps a slight increase. More sales, nrore volutrte, because the denrand is there.

The energy problenrs of the nation will be with us for sorne tinte and. in spite of unavoidable shortages of certain products, primarily due to demand, the production and sales levels of weatherization products should reach record levels in the years ahead.

It's time fbr us, as an industry. to show that economic considerations regarding land use and resource use are as equally inrportant as environmental considerations. The public is ready to be convinced. The industry, with soure ingenuity, can prove such a position, and from our efforts, all can benefit.

It has been years since the businessrrran had a major role in initiating substantive changes in our tax system. 1978 will afford us that opportunity.

All-in-all, the econonry seerns to be gaining strength and should continue that pattern over the next 18 nrorrths. Our industry is healthy and llourishing and should n.raintain that status during the same tinre period. 1978 will be a year of real opportunity. If we use our "American ingenuity" we should, and can, set the stage for growth and success well into the.80s.

The trend toward truck shipments will continue despite the efforts of the railroads in establishing superincentive rates.

Export activities will be minimal and will not absorb anv sicnificant amount of domestic production.

We look for a relatively strong 1978 unless the rnoney supply dries up completely.

Story at aGlance

Home construction likely to be depressed material and labor shortages present momentum should mean good 1st half in '78 . . . more large distribution outlets amount of Canadian lumber imported will affect prices more truck shioments.

Another Good Year

Harold E. Sand Executive Vice President Georgia-Pacific Corp.

Railroad's Role Gontinues Strong

?HERE WAS

I much pessimism about housing starts and building material sales at this time a year ago, much of it based on political uncertainty. However, we decided to accept the odds and predicted a sharp rise in housing starts in 1977 Io at least 1.75 million and probably around 1.8 million. As it turned out, we were conservative.

Today, with the same political uncertainties and pessimism, and talk of potential disintermediation, I see about the same near-record demand continuing. There should be at least 1.8 million and possibly 1.9 million new starts in 1978, plus a noticeable increase in big-ticket sales for major remodeling of old houses that are within energy-saving distance of the downtown core.

Supportive facts again far outweigh the pessimism. The postwar baby boom is just now becoming a large population group ready, anxious and able to become buyers of homes, both new and existing.

The 25-44 age group will expand an average of nearly I million people annually through 1980. And another baby boom is in the making, meaning need for larger homes and continuing high demand in our business. Those people are here now, and they're buying.

With this we have another growing group, the empty-nesters with child-

Story at a Glance

At least 1.8, possibly 1.9 million housing starts in '78 . . more big ticket remodeling sales population mix means more home buyers in years to come artificial timber shortage must be corrected at federal level.

ren gone, now ready for smaller homes or apartments. Because of this, I see a somewhat larger volume of apartments in the 1978 mix. From 25% of starts, these will move up to about 30%.

This also means a big year for single-family units, in which the West will share, of about 1.3 million houses. Our data now indicates total demand each year through 1980 ranging between 2.1 million and 2.3 million new units including mobiles.

The West also will share what is becoming a national problem, an artificial shortage of timber amidst plenty. In fact, the Western states will have more than their share of this problem because federally owned commercial timber dominates in the West, and it is the withholding of federal timber from the market that has closed mills and raised timber prices dramatically while billions of board feet die unharvested on the stump each ,vear.

As a result we are already some Southern pine used West despite transport costs.

seerng in the

That is the price of allowing environmentalist pressure on Congress for more million-acre roadless wilderness setasides to continue. In dollars, a recent government timber sale means $415-a-thousand raw logs delivered at the mill. Translate that raw material cost into the finished plywood, lumber, particleboard and hardboard on dealer floors or the construction site. The exorbitant windfall profit that environmental groups are generating for the U.S. treasury from government timber sales translates into the need for more people writing, wiring and phoning their legislators.

With 250 million acres of forest lands already barred, a third of all the nation's forest lands, it's obvious that timber processors do not have the numbers to block this environmental overkill.

Only the combined grassroots clout of building materials merchants, builders, their customers and other concerned citizens everywhere can glve legislators the needed shock treatment into sanity.

qOIITHERN Pacific will continue 9to play a critically important role next year in transporting the lumber and forest products needed for homebuilding and commercial construction in its 12-state service territory.

Recent innovations in Pricing, scheduling and equipment have enhanced Southern Pacific's long-standing partnership with the lumber and building industry, whose need for efficient long-haul movement of heavy tonnage continues to be a major source of SP's railroad revenues.

Story at aGlance

Rail movement of forest products from the Pacific Northwest expected to match this year's level, though environmental problems may raise havoc with that projection SP spending has upgraded Oregon Div.

Industry analysts expect movement of forest products to these markets from the Northwest to match this year's healthy level during the first half of 1978, although the uncertainties of environmental actions have left producers hesitant to issue forecasts for the second half of next year.

But whatever the level of next year's business, SP will be well suited to handle it. During 1976,the railroad spent $8millionover and above normal maintenance expenditures to improve service on its Oregon Division, which serves the lumber-producing regions of Oregon and Northern California. The program of new rail and tie installation, tunnel upgrading and improvement of bridges, trestles, culverts and other structures on SP's Northwestern properties has left the railroad in prime shape to handle increased busiNESS.

SP's expedited schedules from Oregon to the consuming markets in other states have won praise from shippers for their dependable timeli(Please turn to page 14)

Another Good Growth Year

Robert D. Peterson Presiden t Palmer (1. Lewis Co., Inc. Auburn, Wa.

H3J' ":tr agement view

1978? In a nutshell, we're optimistic! The year 1977 will be the 7th consecutive vear of record-

i,i.rot* "';;;

- and earnings for our company. And we expect to extend that record in 1978.

Here's why we think 1978 will be another good year for most firms in the building materials business.

(l) Money. Although the flow of money into thrift institutions has slackened just a bit, the availability of money for all types of construction projects is still good. Some of this availability is due to the fact that commercial banks are now making more funds available for mortgages, and, in addition, various federal agencies are much more active in this area than they were 5-10 years ago. The end result, in my opinion, is that there will be sufficient money available to finance 1978's construction volume.

(2) Interest Rates. lnlerest rates are still favorable. Despite a mild upsurge in short term interest rates during recent months, short term rates are only moderately higher than they were in the spring of 1975, when the recent rise in construction activity started. At the beginning of 1977, it was expected that short term rates would probably rise to the 8% level by the end of the year. We're still under that level. I think the recent

Story at a Glance

Suff icient

publicity I about rising short term rates has been overemphasized. Besides, long term interest rates, which are the ones that count in the construction area, have been extremely steady. Based upon everything that I read, I predict that they will remain steady, or could even go down just a bit, in 1978.

(3) Housing. Housing activity is certainly one of the major factors affecting our industry. I'm reminded that housing starts reached their alltime peak of about 2.4 million at the end of 1972. Then they toppled, and slid steadily all through 1973 and 1974 to just under the 1.0 million level at the beginning of 1975. It turned around at that point and climbed steadily through 1975, 1916, and through 1977, being just over the 2.0 million level during the peak months of '71 . Responsible people in the housing field are now predicting about 1.7 million starts in 1978which would certainly be a respectable figure. More important, this level of starts is just about in line with the capacity of the lumber and plywood industry, which means that this level of starts will probably hold up lumber and plywood prices to a respectable point in 1978. And let's face it, that price level is probably the most important single factor affecting the fortunes and buying moods of the average retail building material dealer in the nation.

Many of our habitual pessimists have been stating that the high cost of new residential construction is certain to cause the collapse of the housing industry. In spite of current high housing prices, however, people are buying more new homes than ever. whv?

I think it's because the price of a new home is still in reasonable proportion to the family income. In other words, family incomes, due to the extremely high percentage of working wives, have increased at the same rate as the price of new housing. It's very interesting to note that the same ratio - cost of the average new home compared to average family income - has been relatively constant during the past 30 years. During the past 30-year span, a typical new home has cost slightly less than 3 times the income of the typical family. In 1949, for example, the median price of a new home was $8,800. Median family income in 1949 was $3.100. The ratio was 2.82.

Tax Cut and S&Ls Are Key to'78

Philip Kuharski Vice President and Economist Fidelity Mutual Savings Bank Spokane, Wa.

THE number of new housing I started has peaked for this cycle but will decline only slightly in 1978. While interest rates are expected to be somewhat higher, mortgage lunds should be readily available to finance the expected volume of 1.8 rnillion units. In the West. volume should remain near the 500 thousand annual level.

Story at a Glance

Suppliers should key production & inventory on the timing and extent of a federal income tax cut and the rate of change in thrift industry deposits.

These forecasts are based on two essential assumptions. Suppliers should key production and inventory policies on the timing and extent of a federal income tax reduction program and the rate of change in thrift industry deposits.

To be specific, a combined business and individual tax cut of at least 15 billion dollars is needed early in 1978. In addition, thrift industry deposits must continue to increase by 12% or more, on an annual basis, through most of the year. Without these conditions the marketplace for residential construction activity will gear down in the latter half of the year. I'm counting on continued opportunity!

In 1975, the median price of a new home was $39.300. while median family income was $13,700 - for a ratio of 2.87. Even though the cost

(Please turn to page 60 )

money to f inance '78's construction volume interest rates steady . . "no end in sight" for repair & re- modeling Pacific Northwest home construction is still going strong.

Wbknewinamoment itwasntSt.Nick

His eyeshow they twinkled! his dimples how merry! His cheeks were like roses, his nose like a cherry...

But his moustache gave him away. It didn't take us too long to figure out the "jolly old man" recently spotted at United wasn't the realSanta.

We'llletyou in on a little secret, it's Miles Butterfield our fulltime president and parttime Santa.

Nice try,Miles!

This put-on is just hiswaY to greetyou for the holidaYs and bring you Christmas cheen We alljoin Miles in wishing you thevery bestthis holidaY season.

Short Term: Si ! Long Term: Caramba !

H. M. Niebling, western manager North American Wholesale Lumbcr Association

Iasryear,

bwhen

we provided The Merchant with a lgTl business outlook, we admitted that our projection for this year's housing starts was consertive. It was. Our 1976 projection was also termed conservative and it turned out to be exactly that. In fact, we underestimated 1976 housing starts by 12% and 1977 housing starts by about 16%.

We won't term our 1978 outlook conservative. (Although it should be pointed out that out of seven or eight projections we have seen so far, we are predicting the second most conservative figure of the bunch.) We are telling our members that 1978 conventional housing starts will be in ,the 1.7 to 1.8 range.

We see little or no change in mobile and modular home activity. Ditto for industrial wood products demand. We see a continued increase in demand for wood products in remodeling markets. We see improvement in non-residential construction. Finally, we project an increase in multi-family residential and a decrease in single-family residential.

Readers know from experience that regardless of the overall numbers of starts, the "mix" can impact wood products demand.

This admittedly "loose" equation isn't very exciting and probably means that overall demand for wood will be

Story at a Glance

Housing starts in the 1.71.8 million unit range little or no change in manufactured housing and industrial wood product demand . improved non-residential markets, a decrease in single family home construction.

much the same as in 1977.It does indicate that we should experience a pretty good year in our industry.

At one of our midwestern retionals this year, we heard an articulate and interesting economist from a major Chicago bank. He approached the state of our U.S. economic health in a unique way. He briefly listed seven economic subjects that business shouldn't spend too much time worrying about, and two others that they should worry about. We think he made a lot of sense, and we'll share them with you.

(l) Don't overly worry about the stock market, because it won't do any good.

(2) Donrt worry about the Social Security problem, because it is too soon to do so.

(3) Don't worry about tax reform, because it is also too soon to fret about.

(4) Don't worry about the energy problem, because nothing is being done about it.

(5) Don't worry about the short term outlook for business. Business expansion is probably past its peak but will grow at a comfortable rate of aboul 4/z% in 1978.

(6) Don't worry about the inflation rate, as it will probably stay in the 6 ro 6/z% area during 1978. With major labor contracts already locked in, this projection on inflation is likely as accurate as it can ever be.

(7) Don't worry short term on the outlook for interest rates. They will continue to rise moderately (although not in a straight line) and thus be higher by the end of 1978.

The two things for businessmen to worry aboul, according to this economist, is that, one, he could be u/rong on all or most of the above. Secondly, the longer term or intermediate term outlook has plenty of things about which to worry.

Regarding the former, the uncer-

tainty of federal government actions on energy, taxes and interest rates can affect any current prognostications. In short, President Carter and/or Congress and/or the Federal Reserve can certainly take actions that will affect our economy for better or for worse. This possibly can never be discounted.

For the longer term, there is plenty to worry about world-wide. The OPEC surpluses are unevenly redistributed, and the high level of inflation can only mean trouble during the rest of the Seventies and Eighties.

In our own particular industry, we seem to have a similar situation of getting by short term while facing peril down the road. This, in regard to timber supply and subsequent wood products supply. For the near term, we see no insurmountable problems on the supply side, but we are certainly in a long term or even intermediate term problem with timber availablity.

Now, if we could only decide when "short term" ends and "intermediate term"besins....

RAILROAD

(Continued from pa6e 11 )

ness and efficiency. Each day, SP runs two expedited freight trains from Portland to the greater Los Angeles area, on a firm schedule calling for arrival in 52 hours and 30 minutes.

Those trains carry dozens of carloads of lumber, newsprint, fibreboard, plywood and paper products from producers such as Crown Zellerbach, Weyerhaeuser, Georgia Pacific, Boise Cascade, Louisiana Pacific, International Paper, Publishers Forest Products, Western Kraft and many others.

SouthernPacific's railroad svstem stretches from the lumber country of the Pacific Northwest, centered at Portland, to the major urban centers of San Francisco, Los Angeles, Phoenix, Dallas-Ft. Worth, Houston, New Orleans, Memphis and East St. Louis.

During the first nine months of this year, SP's total operations earned record revenues of $ I ,573,475,000, up 13% from the same period of 1976. Net income for the same period rose 79%, to $91,820,000, or $3.41 per share of common stock, from $77,348,000, or $2.90 per share.

Redwood'78

By Keith Lanning Executive Vice President and General Manager California Redwood Association

FTEDWOOD

I llumber and plywood will reach more 1978 uses and users than ever before due to outstanding demand and supply stability, according to Northern California redwood producers.

Booming 1977 markets will carry through for clear and clear all heart redwood lumber and plywood siding, paneling, fascia and trim, and also redwood decks, fences and garden shelters that use construction heart, construction common and merchantable, the garden grades of redwood lumber.

Due to unexpectedly heavy 1977 demand that depleted some mill inventories carrying over to 1978, Cali-

fornia Redwood Association members predict a short-term drop in 1978 lumber shipments.

However, all redwood products will enjoy strong overall availability as in the past.

The CRA's eight member mills plus two others reporting 1978 lumber shipments represent about 75% of total annual redwood industry output. They forecast a l3Vo drop, from 835 million board feet actually shipped in 1977, to 724 mtllion board feet in 1978. No real shortages are expected, however - the '78 forecast is 3% above the 'J7 forecast, and actual '77 shipments beat forecasts by 18%.

Redwood's price-supply stability owes much to year-round industry manufacturing, unlike wood species

Story at a Glance

Strong demand matched by stable supply, despite a forecasted drop of 13o/o in redwood shipments 1.65 million housing starts next year multis to hit 200,000.

geared to more seasonal construction markets. Redwood logs' high moisture content that may require lumber airdrying up to two years has stabilized supply, while some redwood mills with huge inventory facilities that stock-pile during unstable markets and ship in volunre during good times have oontributed to price stability.

Within the last l0 years, some redwood producers have also developed new mills to specialize in fast, efficient output of standard dimension lumber, mostly redwood garden grades, from small-diameter logs. In addition to maximizing resource utilization, the new small-log mills with shorter manufacturing and air-drying times represent greater industry flexibility in supplying short-term as well as longer market trends.

Next year's 1.65 million housing starts won't equal 1977, but prime redwood markets, luxury custom homes, interior-exterior remodeling, and outdoor living will continue strong, (Please turn to page 51 )

MORE FORECASTS SEE PAGE 26

1. Th"y'r" "log studs". precision sawn from small HEMLOGK and DOUG FIR logs with small knot structures.

2. Excellently manufactured.

3. gnO painted-stencil indicates trim size.

4. w"ll packaged to insure good yarding.

5. Select structural and #1is left in stud grade.

6. Grade stamp easily legible.

NEWS BRIEFS

Most U.S. forecasters see slight declines in new hausing starts for 1978, guestimates range from 1.65 million to 1.9 an exception: Advance Mortgage Co. which sees an increase to nearly 2 million and that Ca. should be able to sustain its '77 level of 255,000 total permits for several years .

Housing problems foreseen; less S$ for housing as deposits into s&ls decline and/or investors make other investments; more unsold houses, causing quick cut-backs; mtls. shortages; rising prices; and not enough buildable lots . . pub- lic concern over the general economy is also a cited factor

Non-residential constructian, up ll% in "77, is expected to again show gains; an important part of our economy, it accts. for lA% of our GNP American Plywood Assn. forecasts record'77,plywood production, 19.5 billion sq. ft.,.

National Association of Home Builders' J year' forecast: 1.8 million housing starts in '78, 1.75 in "790 2.1 in '80, 1.9 in '81 and 1.6 million in 1982 . many experts feel the Sunbelt, which includes much of the West, will continue to outpace the rest of the U.S. in housing and bldg. mtl. usage .

U. S. Bank. Portland,Or., sees a home bldg. decline of 7% in Portland, l7% in Salem and 3% in Eugene; all had sizeable increases this year . NAHB has urged the gov. to delay a home owner tax credit for insulation due to severe shortages, expected to worsen.

Housing starts in Oct. (latest figs.) were at a 2.18 million rate seasonally adjusted, highest in 4% years, up 67a from Sept. and 27%

(!) over a year ago . . . single family starts (which use far more lumber & plywood than multis) were 1.55 million, highest level in 20 years .

Bldg. permils rose 93% to an annual rate of 1.85 million, highest since June '73 . in the West, housing starts declined 6Vo from the previous mo. level of 526.000 to 525.000 . . .gov. assistance to low income housing is expected to be downin'78...

Georgia-Pacific will close its 22 acre Fred C. Holmes Lumber Co. facility at Fort Bragg, Ca., by mo.'s end and its Redwood Coast Lumber (Ukiah Packaging Operations) unit in early '78; business is now being handled out of G-P's Fort Bragg offiice .

Golding Lumber ,Soles is a new Westminster, Ca., office wholesaler, Bob Golding, pres . . J. E. Higgins Lumber has closed its Rocklin, Ca., facility and moved its nt'I. div. to its 14 acre Union City, Ca., plant; J. R. Long in charge

Louisiana-Pacific Corp. has had to close indefinitely its Samoa (Ca.) plywood plant due to supply disruptions caused by potential expansion of Redwood National Park . Carroll Moulding Co. is all moved into its new plant in Huntington Beach, Ca.

Ron Delisle is now sole owner of P.R.O.D. lAhoksale Distributors. San Leandro. Ca.. following_the departure of his friend and former partner Paul Olsen, who wanted to spend more time in land development, in which he has been increasingly active for 3 years; Jerry O'Hare is now v.p. BrooksScanlon plans to spend $4 million modernizing its Redmond, Or., plywood plant. .

Nevada l,lholesale Lumber Co., Reno, Nv., has been sold for an undisclosed amount to Diamond National .llickes is expanding its Reno yard (ex-Home Lumber) as well as its lUaller Lumber property recently acquired in nearby Sparks, which now carries the Wickesname...

Minton's Lumber & Supply has opened its 3rd store, it'sin Milpitas, Ca. . . . So-Cal Commercial has moved from L.A. to Montebello, Ca. . . National lloodwork Mfsrs. Assn. has closed its Portland area office . . G-P bldg. product mill sales will continue at Portland, but with a new name: Building Products Div.-West.

Dallas wholesaler Marsh & Truman recently shipped a truck of 2x l0 dense sel. structural RL Southern pine lumber into the Los Angeles area, part of nearly I million b.f. of scaffolding planks shipped so far in'77 . . . action on enlarging Redwood National Park is expected shortly after the lst of the year .

Beaver Lumber Co., Santa Clara, Ca., is building a 20,000 sq. ft. metal storage shed f<rr millwork items, plus a 60'x 120' covering roof connecting 2 existing bldgs. to protect the sticking crew and for rainy season unloading . Mark Balfour, ex-Pacific Yard Servirc, has purchased and is operating Umpqua Building & Hardware, Reedsport,Or....

Informing workers of possible cancer hazards (see Editorial, Nov.. p. 6,) is part of a projected new OSHA policy now being formuIated; workers would have to be informed in advance. even before they're hired. .

Citizens Lumber, Reedley, Ca. has built new yard buildings and expanded the showroom to 10,000 sq. ft. Yosemite Lumber. Fresno, Ca., is putting up new storage bldgs., complete with drive-thru aisles.

Not fust plywood,fencing a too

When we say fencing, we mean a complete fencing program.A full line of cedar: pecky boards, rough boards, posts and rails, grape stakes. A full line of redwood: rough boards, posts and rails, bender stock and lath. Everything you need to put together a fencing package for a customer or to round out your own inventory.

Not just what you need, but when you need it and how you need it, that's our concern at Crown. Custom loads are

Crown Plywood

7705 Garden Grove Blvd. Garden Grove, CA 92641

714-530-3924

213-598-9675

our specialty. Whether you need a truckload or a unit, give us a call, we'll ship it today.

We'll even mix your fencing in with the other materials you need. Plywood, plywood sidings, pine commons, timbers, roofing, we've got it all. And it's as close as your telephone.

Remember, plywood is only the beginning ofthe Crown Plywood story.

wffi @zqtF>

FOUB FAGITITIES

Tl| SEBUE Yl|U

GALTNDAR

DECEMBER

Forest Products Research Society - Dec. 9, Rocky Mountain section meeting, Albuquerque, N.M.

Sacramento Area Wholesalers. - Dec. 9. annual Christmas party, Red Lion Inn, Sacramento, Ca.

JANUARY

California Lumber Inspection Service, - Jan. 2-6, school and clinic, Higgins Lumber Co., Union City, Ca.

MacBeath offen the ultimate in hardwood excellence, domestic and imported, rare and exotic species, as well as mouldings, treads, risers, sills, dowels, thresholds, fine plywoods, veneen and chopping blocks. Accessory supplies and millwork facilities give complete buying convenience with quarry assurance.

Brush lndustrial Lumber Co., Division

7653 Telegraph Rd. Montebello. cA 90640 (21 3) 723-3301

(714) 998-6240

930 Ashby Ave. Berkeley, CA 94710

(41 5) 843-4390

1576 South 300 Wcst Salt take City, UT 84115 (801) 484-7616

Main Office 2150 0akdale Ave. San Francisco, CA 94124 (415)U7-0772

National Assn. of Wholesaler-Distributors - Jan. 1l-14, 32nd annual meeting, Palm Springs, Ca.

National Lumber and Building Material Dealers Assn., Jan. 16, training seminar, Tacoma, Wa.

Inland Empire Hoo-Hoo, - Jan 20th, Concat, Calimesa Country Club, Calimesa, Ca.

National Association of Home Builders, Jan 2O-25, 34th annual convention and exhibit, Dallas Convention Center, Dallas, Tx.

FEBRUARY

Lumber Merchants Assn., Feb 3-5, annual management seminar, place to be announced.

National Home Center Show, Feb. 5-8, 3rd annual Home Improvement Congress and Expo., Dallas Convention Center. Dallas. Tx.

Western Building Material Assn., Feb. 6-10, building material marketing course, Olympia, Wa.

Western Building Material Assn., Feb. l5-17, Management seminar, "Managing a closely held company", Olympia, Wa.

Western Building Materials Assn., Feb. l8-Mar. 3, Western Exploraires tour, Southern Calif.-Mexico.

THE National Labor Relations I Act Amendments (S. 1883 in the U.S. Senate) is bad legislation and is simply a power-grab by organized labor to increase union power with new organizing tools.

It is the intent of labor to use this legislation to mass organize the unorganized. The legislation would impact most severely on retail, service industries and small businesses where unions have not penetrated. In the words of U.S. Senator Oren Hatch

(R-Utah) the legislation is labor deform disguished as labor reform." It has already passed the house.

The Senate bill is still at the Committee level; however, the Senate is expected to act shortly after the first of the year.

Tell your Representative and Senators NOW how you feel about this important legislation I

Solar energy, particularly solar hot water heating, is getting a big play.

We are collecting material on all aspects of energy conservation and possible innovative sources of energy

NNONTANA NtrWS

By R.V. PETERSEN executve secrelary

I IOW OFTEN have we heard a f]lt..n-ug".. support his wishes or whims with ''everybody's doing it" (or "has one" or "is going"). The reference may actually encompass only two or three individuals, but the impact is profound upon the teenager. And so - the all-inclusive "everybody."

As adults we might well emulate the teen-ager. We might well adopt the attitude that "everybody" is concerned with proliferating bureaucracy, big-brotherism, federal control and regulation, and so on ad infinitum. And that "everybody" is doing something about it. Then we would join the

movement toward self-expression to our elected delegates in Washington or in the Legislature or City Hall. For these indivudals need to know our feelings, our attitudes, our beliefs, our needs and requirements.

There's only one way these representatives of the general public can know the will of their constituency; the personal, individual expression.

Harry Mendenhali of the Lumber Merchants Association of Northern California circulated a bulletin to his membershio entitled "Your Small Action Wfll Mean a Lot", in which he recommended the person-to-person contact between dealers and dealer employees and their congressional delegates.

Louisiana Congressman Dave Treen addressed the NLBMDA membershio

for construction. But we're far from ready to draw any conclusions. There is a government information center established. If you wish to get on their mailing list, write: National Solar Heating & Cooling Information Center, P.O. Box 1607, Rockville, Md. 20850.

George Smith, of Roseburg, Or., has purchased the Linn County Lumber Yard and Bargain Barn, both in Lebanon. Or.. from Wilson and Rachel Johnson. Burl Bicknell is manager of the Lumber Yard and Don Johnson manages the Bargain Barn.

Wenatchee Lumber Co. discontinued business September 30. This marks the end of a long established retail lumber and building material firm in Wenatchee. Wa.. Frank Scheble managed the yard until his death in July, 1974 and his wife, Jane, has been operating it since then with the capable assistance of Dorothy Mvers.

at the recent annual convention in New Orleans. His message was simply that our responsibilities to Congress are centered in the need for personal contact with our congressional delegates. He assigned priority for effectiveness first to personal visitation, secondly to correspondence, and third to telephone calls. But the prime essential is to make the contact; without that your congressman cannot know your needs and your wishes. And Harold Sugarman of the Building Supply News suggests it is time to put all such efforts on a do-it-yourself basis; not to assume that "the other guy is going to do something about" our problems.

Proof that our voices, individually and collectively, have tremendous impact and influence on Congressional action can be seen in numerous situations: The Monongahela Issue and Common-Situs Picketing, to mention only a couple. But it shouldn't take a Monongahela crisis to jar us from lethargy into the expedience of letting Congress, and our Legislature, know our will. And we might well reinforce the "do-it-ourselves" dictum with the stioulation to "do it now."

ato by'zndad/p dn ottgart. an/ Vnn/znta /odnz

OUNfiAilN $TAilE$

By KENT MOXEY executive secretary

f\ ssoctnrloN president Mike FlLehan recently sent a telegram to Senator Floyd Haskell of Colorado protesting his proposal to add 13,000 acres to the Hunter Frying Pan Wilderness Area, which is already planned to include 67,000 acres.

The Haskell addition would tie up at least another 150 million board feet of saw timber. Mike pointed out to the Senator that one of the reasons for the high price of lumber is the locking up of our natural resources in wilderness areas.

More telegrams to Senators and Representatives are needed on this subject. The bill is moving fast through Congress. Contact me for more details and help in getting your message through.

Lumber dealers are encouraged to take a greater interest in Congressional activity concerning the National Forests. There are many preservationistinspired bills moving through Congress that would reduce the availability of saw timber, resulting in lumber and plywood shortages and higher prices.

The best source of current information on the subject that I have seen is the Forest Industries Newsletter published weekly by the National

Forest Products Association, l6l9 Massachusetts Ave., Wash. D.C. 20036.

I'm sure they will send it to you on reo uest.

The Retail Lumber Dealers Foundation has revised and updated the popular Product Training Manual. The following 6 chapters have been completely re-written: lumber, plywood, insulation, siding, flooring, and interior paneling.

The set of revised chapters alone for those who already own the manuals is available for $18. The entire manual consisting of l6 chapters in binders is still available for $30. This manual is the standard basic trainine text for our industry.

THtr ARIZONA

By FRANK DAV executive vice president

E YER,I: ARIZONA lumber dealer l-should be aware and take advantage of the state OSHA Inspection Service without any fear of being cited and penalities being assessed.

Since every lumber operation uses power saws this is the area most closely scrutinized by the inspectors as many saws are operated without a guard, which is a violation of OSHA.

We all realize that the use of a guard on a power saw is sometimes impractical and many times the employee removes the guard but as the old saying goes, ''lgnorance is no excuse." The result is a fine if you are visited by the OSHA Compliance Department.

Many of our members have taken

advantage of this service and have had high praise for the courtesy of the inspectors.

AL & BSA recommends this service. Either call or write the following:

Occupational Safety and Health

A tl m inistration

1624 West Adams Phoenix, AZ

(602 2'7 1-5 795

The association held it's 2nd quarter board meeting in Phoenix, December 7, 1977.

On December 6, thcre was a retirement banquet honoring Carl Bastian, Weyerhaeuser area manager. Carl has been a very active board member and chairman of the Wood Promotion Committee and has done an outstanding job over the years.

SEASON'S GREETINGS from

ff N ancient Oriental custom obf{ served with coming of the New Year requires that all debts be paid and the New Year be started with a clean slate.

Bill Johnson

John Polach

Larry Hansen

Walt Hjort

Bill Robinson

Ruby Spoor

Sonia Mastriana

Claudia Ramponi

Penny Webb

While the association may have a few debts we normally pay at the end of each month, we have an indebtedness that can not be measured in dollars and cents. A debt that is difficult to repay is that which is owed to a great number of dedicated dealers for their untiring support of the association and industry.

More and more lumber and buildine materials dealers realized that the old counter drawer, cash box method of operation is gone and that they must become personally involved in the industry and their industry association. These dealers have given generously of their time and money and the industry is deeply indebted. Were is possible for us to repay this debt prior to the beginning of the New Year we would gladly do so, but we can only thank these members and promise to work harder on their behalf.

There are many Northern California dealers who are not members of LMA. These dealers are deeply indebted to those members who care about and support the industry. Non-member dealers are getting a free ride on a very crowded bus. Soon the bus will have room for only paying passengers.

For those of you who are not LMA members, don't you feel you should pay off your indebtedness to the industry and those association members who have been paying for the benefits you receive?

Don't be a business welfare recipient; join your associat1on.

Reasons Behind The'78 Decline

By Gil Oswald President Simpson Timber Co. Seattle, Wa.

I IAPPY New I lYear!

1978 is forecasted to be a good year for the building materials industry. Only slightly down from the excelent construction activity level of 1977.

With 1977 U.S. new housing starts expected to be in excess of 1.9 million, all .segments of the building materials industry, from manufacturers to retail dealers, have enjoyed a year of strong market demand.

In fact, 1917 wtll be the fourth best year on record and best since 2.057.000 starts in 1973.

Of particular importance to the wood products industry is the fact that single family residences in 19'77 comprised a fal 68.5% of the total. That, of course, means better markets for wood products per unit.

The National Association of Homebuilders is projecting 1.7 million starts. Flanking their estimate are 1.65 million by the Western Wood Products Assn. and 1.75 by the American Plywood Assn.

Again, it looks as if single family residences will form about two-thirds of the total.

In California, we look for a sharper decline in starts than we do nationally. There should be about 248,000 starts

Story at a Glance

General outlook: continuation of 77 levels in 1st part of '78 with a slide in later months . political actions by President Carter, especially in energy legislation, could have a major impact.

The Merchant Magazine

in l9l7 and about 202,000 in 1978, an 18/o d1op.

The general outlook is for continuation of 1977 levels in the first part of 1978 with a slide in the later months.

Among the factors contributing toward the predicted decline are these:

( I ) Less construction and mortgage money available as interest rates rise.

(2) Higher cost of homes will finally slow sales.

(3) There are fewer building lots available in urban areas.

(4) Potential buyers will resist moving further from work.

(5) Subsidized housing will not accelerate appreciably.

Hanging over all predictions are the outcome of major proposals by the Carter Administration and Congressional action on them. The final shape of energy legislation will affect every American personally and professionally. The'Administration's specifics on tax reform are expected to emerge next year and could have an impact on the economy generally and homebuilding specifically.

One of the Real Joys of this Holiday Season is the Opportunity to thank our Customers and Mill Suppliers for their Help and Positive Encouragement in our New

Population Changes Will Bolster West

By William E. Baugh William E. Baugh & Associates Newport Beach, Ca.

ence that can be determined objectively that plays a large role in con-

While the housing industry will continue to experience cyclical swings (because home purchases are generally speeded up or delayed because of short term economic considerations), it is likely that demographic pressures will result in a strong housing sector during the next five years in those areas of the country that have undergone growth in the past three years.

It is also apparent that the "over 65" group will be expanding, which will require increased need for nursing homes and retirement housing.

The net result is that the Western United States, which had a large growth rate of war babies, will be participating to a large extent in the numbers game of eligible house buyers based on the historic data

Story ataGlance

Largest segment of our population in the next five years will be of the home buying age, built-in support for home building and related industries more 20-29 year olds will cause increased demand for apartments

Western U.S. will continue to be a leading market.

and records of birth rates during the post war period.

This is the group that is now reaching economic maturity in the market place and will cause continued demand for new or improved housing.

future consumer needs and preferences.

There has been a long term decline in population growth in our nation except for the baby boom during the period of 1947 through 1961.

In addition, the increasing proportion of 20-29 year olds to our total population wi.ll require more primary households for emerging families of smaller size which should cause even greater demand for apartments.

The largest segment of our population during the next five years will be the 30-49 year olds who will be providing strong support for the economy. They will be the bulk of the home purchasers as their families grow and they move from smaller quarters to larger ones. With the new home will come expenditures for furniture, appliances, hardware and home improvement projects. Manufacturers and distributors of basic building materials will be benefiting from this development.

Hardwood Plywood Demand Increasing

-HE DEI MAND for hardwood plywood follows the housing demand and that demand presages a good year for hardwood plywood.

Residential housing construction this year increased by more than one third over the 1976 totals which were themselves an advance over the previous year. And the recent totals of building contracts show that the trend is continuing into 1978.

Mobile home construction, another major use for hardwood plywood, is fully expected by the mobile home industry to continue the growth pat-

By Clark E. McDonald Managing Director Hardwood Plywood Manufacturers Association

tern of the past three years and to grow 50% by 1980. Hardwood plywood construction is especially effective for mobile homes: its racking strength makes it ideal for holding a mobile home in its designed shape and this in addition to its relatively light weight makes hardwood plywood the ideal interior wall surface material.

The demand for furniture and as a (Please turn to page 32)

Story ataGlance

Strong housing demand means a good year for hardwood plywood mobile home construction to continue growth of past three years furniture markets will increase.

Bob FremdJim FrodshamBob Fuijimoto - Tony GalleghorBob Gallegher - Pete Ganahl - Wayne Gardner -

Ben GardinerMax GarmonGeno GauthierJim Gauthier -

Bob Gaylord - George GeibPete GeibTom GeijsbeekPhil Gilbert - Denny Gilchrist - Jim GilchristGene GirardDale Goodwin -John Gray- Richard Gray- Len GreenEv Guernsey

- Ray GutierrezAlan Hale, Jr.John HalstodBob Halvorsen

John HamptonBill HanenBill Hanks - Doug Hansen -

Captain Kris Hansen - John HarmerRonnie HarnewFrank HarringtonJim HarringlonStuart Harris - Ralph Harrison -

lvan Hart - Hap Hasty - Bob HathawayNorlon Hathaway -

Bob HeberleButch Heberle - Jay HeberlDon HelmigJim

HendilckBill Herndon - Denny Hess - Frank HigginsAnn

HigmanDan Higman -Jerry HigmanBob HirtRon Hite -

Bert Holdren - Jerry HoldrenFred HolmesRon HopkinsBill

HormulhJim Hormuth - Dick HotalingSherm HoytJack

HugheyBill Huntsr - George Hunter - Hugh Hurth - Cy lrving

Frank lvanovichBob JacobsenDick JahrausMike

JamesonChuck JenkinsHank Jensen - Johnny Johnson -

Scrap lron JohnsonLeonard JonesStan KaufmanOan Koller

Tim Koller - John KellyRuss KsllsPhll KeltyA. L.

KerperMead KibbeyDick KilpatrickGordon KlngBill

Bill KoffardLowell KolbManos KoulourisGarl

John Kyncy - Walley Lai - Floyd Laier - Gus

Lamartine - George LaneJohn LaniganHerschel

Mil LarsonLeon Lauderbach - Dolly LawrenceGlenn

Bob LehowMike LepageBob LindahlBob Linderman

Wholesole Lumber

LymanJohn MacintoshJack Mackey - Lloyd

Mangrum - Douglas MapleBill MarmionBrownie Markstrom

Bob MarriottJim Marlin - Roger MartinJim MartindaleJim Matthews - Billy MaxwellJim Maynard - Mac McCauleyHarry McCauley - Hugh McConnellBill McGoy - Ralph Mc0ulloughJason McCuneStan McDonaldVernon McGaheySam McGaugheyFistula McGogarty - Jerry McGrewBert McKee - Kingston McKeeEllen McNamaraTom MelinDon Mieuller - Wayne Meredith

Les PiercePitt Pittman - Smokey Pittman - Tommy

PooleCarl PorterSeth PotlerJim PotlratzTom Powell -

Carl Poynor- Mel PrawitzSam PrebleDave PriceDenver

Pyle - Smiley 0uick - Larry 0uinlan - Harry 0uentmeyerCarl RamstromBill RandallBill RauBill RayJack ReaBob

ReedHal ReeveBud Reitz - Lon ReynoldsTom Reynolds -

Verl RhineFrank RhoadesJim RichardsonChuck Riemann

Darrell Bobinson - Cy RodakowskiBob Rodscker - George

Rodecker - Russ RoepkeBill RogersJohn RontenKen Rose

Ken Ross - Jim BossmanJohn RudbachBill RuggClint

RygelBob SandsrsPaul SauseFred ScaifeHarlan

Schroeder - Claude ScottBill SharpBob SheperdDean

ShortJake ShugrueEd Shuman - George Schmidbauer -

Norm Siefken8ob SieversCharlie SiffordBob Sillainen -

Gil SissonsClark SmithDon SmithHarold Smith - Ray

SmithWalter SmilhClitl SmootEk SnopesFlem Snopes

Stark SowersPaul Sparso - Duke Speer - Roy Spencer -

Pete Speek - Bob SpryGale StaffordPaul StakeFrank

StangerNeal SlaulenbielStan Stenlake - Gary StevensDon

StobaughEd Stoner - Capt. Bob StorckBob SullivanJohn

SullivanDon SundstromTom Supple - Fred Suverkrup -

Herb SuverkrupJohn Suverkrup - Wally SwansonDon

SwartzendruberMerl Tannsr - Phil TaylorJohn Tsnnant -

Harry TerrellFred Thompson - Gary ThomsonAl Thrasher -

Tim TimmermanKeith VogettRex Vowell - Hal Wagner -

Milch Wagner - Maury WalkerGil Ward - Terry WareJohn

WeaverJim WebberBob Wells - Harley WernerHsrm

WestFrank WostlakeJohn WestonWarren WexlerHal

White - Harry White - Gayce WhittenJim Whitty - Hugh

WilhoitDick Williams - George WilliamsDavs WillisChet

WilsonCece WingardSam WingateDick WinklerBud

WimberlySam Witzel - Sterling WolfeGordon Woolard -

Ted WoodTim WoodJack Young - Pat YoungJack Zalaha.

STEPHEN G. FREEAAAN &. CO.

Newport Beoch, Colifornio

EXCELLENT

Lwere enjoyed dustry in the this year.

business conditions

by the hardwood inUnited States durins

As the general economy continues its slow, non-inflationary rise, demand for hardwood lumber is at a higher level than that of most other industries. Premium prices are being paid for dry lumber in the upper grades of almost all species and requirements for the lower grades are also on the rise along with increased activity of pallets and flooring.

Optimism is high in the furniture industry at both the manufacturer and retailer levels. For the first twothirds of the year, casegoods orders were up by ll% and shipments by 12%. Forecasts predict an increase in furniture shipments for l97l of 10.5% with a further gain of 16.5% in 1978. Housing starts are expected to peak at about 2 million units at mid-1978. The current demand for hardwood crossties is excellent and this market looks very good for the next decade due to the 1976 Railroad Reform Act which provides $6.3 billion in subsidies and loan guarantees. The export market for American hardwoods is also extremely good.

E. Howard Gatewood Secretary-Manager National Hardwood Lumber Association

Hardwood Use Up

With all of these bright indications, there can be little doubt that United States consumption of hardwood lumber will attain, if not exceed, the predictions of 6.9 billion board feet in 1977 and 7.1 billion board feet in 1978.

On July 21 , tbe National Conference on Weights and Measures accepted National Hardwood Lumber Association recommendations for their Model State Resulation for kiln dried

Story at aGlance

Gain of '16.5o/o in furniture shipments seen for '78 . . crosstie market is excellent due to $6.3 billion in subsidies, loan guarantees export hardwood market extremely good. consump- tion of 7.1 billionb.f. of hardwood in'78.

hardwood lumber. This marked the end of two years of negotiating with the weights and measures people at two national conferences, five regional conferences, and three meetings with their Laws and Regulations Committee. Under the new regulation, adding back footage to known net kiln dried measurement to reflect kiln shrinkage is prohibited, although kiln dried lumber last inspected and measured in its green or air dried state may be invoiced on that basis if this fact is made clear.

At our convention, metric rules for the definitions, general instructions and standard grades of the Rules Book were presented. These were the result of three years of skilled technical work on the part of the NHLA Metric Task Force. Metric rules will not be submitted to the membership for adoption until the remainder of the Rules Book has been metricated and the Metric System has come into wider acceDtance.

SPECIALTY PRODUCTS

EARN THE "BLUE RIBBON''

Let's talk about Specla lty Productsthose wonderlul lines which give you maximum profitshave wrde customer acceptanceand a good steady tu rnover.

lllustrated are a few suppliers' trademarks that rate our blue ribbon for high performance.

They can also be your Parlnets In Prof it.

Particleboard and MDF Markets

l' IO ONE needs to tell dealers and I!wholesalers about the boom in housing. Their snriling faces tell it all. But for the particleboard and medium density fiberboard industries, there is much that a smile doesn't tell.

First, while 1977 has been an excellent year with housing and related markets demanding more and nrore board. nranufacturers are examining carefully the return they are getting from their products. Traditional products have accounted for major shares of production but new particleboard and mdf products are ntaking significant headway. The use of particleboard, for example, as stepping has found builder interest; shelving, especially in Western markets, is getting a handsome play by many dealers, and underlayment is matching the housing boom stride for stride.

ln 1971, the particleboard industry will have produced about 3.5 billion

tsy Robert E. Dougherty I'.xecu tive vice-presiden t National Particlcboard Association

square feet (3/4" basis), of which3T% will be underlayment. About lWo more will be going into mobile homes primarily as decking. A vast amount of other particleboard goes through wholesalers and dealers ungraded and is used for a variety of applications by the do-it-yourself market. Up until now, this has been largely uncharted territory rvith each manufacturer relying more or less on the ingenuity of the retail dealer to sell the do-ityourselfer on the advantages and uses of particleboard.

Particleboard and medium density fiberboard manufacturers have become increasingly concerned about the relationship of their products to the housing market, and after having suffered through several slack years, it is no wonder. The current splurge, which hopefully will continue solidly into 1978, is giving manufacturers the opportunity to assess their conrmit-

ments, atternpt to build new markets, and develop long range plans for a product mix that can keep thent healthy in ntodest growth years.

Manufacturers today are looking again at the Do-lt-Yourself Market which can be tapped further by responding to it differently and providing the dealer with help in expanding particleboard sales. They have called upon the National Particleboard Association to assist in these efforts and programs are now in the planning stage for a stronger push behind d-i-y products.

The retail dealer in 1978 can expect three things from the particleboard and mediunr density fiberboard industries: More products for the builder, more products for the d-i-yourselfer, and stronger promotional assistance.

Story at a Glance

Retailers can expect more builder and d-i-y products and stronger promotional assistance in particleboard and medium density fiberboard oroducts.

H(|(lN SERVICE PIY G(l.

LUMBEBMAN Steve Freeman, who is also a licensed, sometime Sea Captain and occasional skipper of the handsome ketch you see here, has been working to raise money to save the 68' square-rigged "Argus." Belonging to the Sea Sc0uts of Newport Beach, Ca., where Freeman has his wholesale lumber firm, the ship now needs $8000 for insurance and Coast Guard repairs t0 bring it into compliance with maritime law. The Scouts and other concerned citizens are working hard to save the picturesque vessel and will welcome anv donations.

McDONALD

(Continued from page 27)

result, the denrand for hardwood plywood, should increase this year as people move up in f urnishing the record number of new honres bought over the past few years. Consunrer tastes are turning to the natural, which in furniture means wood: and so the increase in demand lbr wood furniture is likely to outstrip the increase in dernand for furniture of otirer mate rial s.

Where to Buy Hardwrxttl Plywood and Veneer, published by HPMA, lists species of hardwood plywood and veneer, as well as specialty itenrs available. Copies rnay be obtained gratis by contacting HPMA, Box 6246, Arlington, Ya.22206.

One of the major contributions of HPMA to the industry lies in the development of product standards and testing progralns to assure the continued use of hardwood plywood products in markets which have conre under increasing buiiding code regulations.

I IBUILD-

ING has traditionally accounted for the lion's share of California's new construction when compared with nonresidential building. During the first 9 months of 1977, for example, residential building permit valuations accounted for ovet 70% of the Western state's total new construction.

1977 also revealed California's recent home price spiral to be a temporary disparity between home prices and incomes which was brought about by an imbalance between supply of and demand for housing.

Economic assumptions affecting the homebuilding outlook in the West's biggest state contain both positive and negative implications. Fundamental demand inherent in the age composition and mobility of the population is expected to support high levels of homebuilding activity. The large number of teenagers in the resident population should sustain housing demand beyond the fore-

1978 California Construction Outlook

By Dr. Shirley A. Stephenson Assistant Vice President Public Affairs/Research Dept. Security Pacific National tsank

cast period. Similarly, net in-migration to California is expected to remain near the 1976 ten-year high over the next few years.

The 1978 housing forecast for California is predicated upon these fundamental demand factors coupled with such supply factors as: (1) ample supplies of mortgage and construction funds available at the state's thdft institutions, (2) little significant change in mortgage interest rate levels; (3) increased consumer purchasing power resulting from a "real" personal income gain of approximately +%; @) continued moderation of inflationary pressures; and (5) slight increases in vacancy rate levels.

The 197'7 single-family housing forecast of 169,000 new units and the 1978 prediction of 124,000 new homes represents a significant adjustment on

the part of developers to the removal of the speculative craze that characterized the single-family housing mar' ket in late 1976 and early 1977. Moreover, the 1918 moderation represents a return to a more sustainable level of single-family housing production rather than a decline to a subnormal year. While both cost and availability of mortgage funds (Please turn to page43)

Story at a Glance

Fundamental demand factors to support high home building activity, 124,OO0 units in Calif. next year . moderate rise in multi-family units. .increased nonresidential construction, with permits up 12%.

John Ferri Robert O'Neill

*FTXfiFfiFfiF*F*X*T*F*F*F*F*T*F*F*FfiFfiF*TfiFfiF*F*F*F*X*X*F*FfiFfiF*FATfiFfiFfiF*FfiFA'TA'lfiF*F*}

llf LUS perf centage figures of single digits seem to apply to all face veneers and walnut lumber results for the year to date. One might term this picture so far as "a case of the blahs". record is on the plus

By Donard H. Gott

small. Gun stocks declined. Why? Opinions vary from cost of transportation to and from the hunting grounds to a seemingly sharp decline in hunting license applications. Some even say it was a good year for the birds.

And now tbr the crystal ball gazing for 1978.

Conservatively speaking, we believe next year will be relatively better by about the same single digit percentages. The many uncer-

tainties on the government and political horizons, ie, energy confusion, inflation rate, more and more governrnent regulations, and labor demands make it virtually inrpossible to prognosticate in a more optimistic vein.

Our forestry program, under the able directorship of Larry Frye, continues strong, particularly via the tv and radio exposures. Larry's messages to the private land owners are getting across, as the denrand for our planting and forest managernent literature has been the heaviest. For the sixth consecutive year, all l4 state nurseries to whom we supply well over 31,4 million unhulled walnuts annually were in an oversold condition on their I year old walnut seedlings this past spring. This is certain proof of the effectiveness of Larry's radio and tv nlessages.

Story at aGlance

More single digit percentage increases seen for hardwood face veneers and walnut lumber surveys continue to indicate consumers prefer the natural look in wood uncertainties in energy, labor, government and inf lation cloud '78 picture.

On the prornotional side, character marked wood took center stage. A very successful seminar was c0nducted in Jasper, In., for the rnany cabinet, furniture and woodworking companies. Designers and purchasing agents from nearby television manufacturers were also among those present. The Hardwood Manufacturers Assoc. and FH-AWA were co-sponsors.

For a consumer survey, two identical four-drawer night stands were manufactured from solid American black walnut; one in clear wood, the other in character marked wood. During a four week period, consumers from all over the Unites States saw the display. 4,398 responded: I ,71 6 selected the chest in the clear grade, whie 2,682 families cast their vote for the duplicate piece in character marked woodan approximate 70% preference for the natural look. Furniture designers take notice!

Our new free booklet on character marked wood has been distributed to over 7000.

San Antonio Rigid Pole Construction Co. tN ACTTON!!!

At Ganahl Lumber Company's new yard, now under construction in Anaheim, Ca., we are installing seven buildings, custom designed to f it their every need. From a lumber storage building, to maintenance shop to a 48,000 square foot custom mill building. Over 85,000 square feet in all.

Buildings range in type f rom conventional metal roof to glulam beam and plywood hot mop roofs.

One part of the custom mill building uses a 106 foot clear span glulam for easy movement within the building. Over 60 glulam beams were used in all, ranging in size from 106 feet to 30 feet.

Another Expansion in the 1980s

By Belinda K. Pearson Vicc President and Asst. Economisl Seattle lrirst National tsank

li.,iT,T:; housing, trends are mixed.

Vacancy rates for apartments are still low, and rising rents should encourage a continuing uptrend in new construction.

For single-family homes, on the other hand, conditions look less propitious. The inventory of unsold homes has been steadilv build-

Story at aGlance

New housing trends mixed short term interest rate creases moderate till mid late '78, then a decline next housing cycle cou ld very mild.

ing since last February, while the monthly selling rate has come down from last winter's peak. Even in some of the hottest markets in California, it appears that the buYing frenzy is abating. Furthermore, housing completions will continue to in-

crease fbr sonre ntontlis even if starts ease off, due to the large nurtlber of units "in the pipeline"; thus inventories are likely to keep rising.

, shift to a buyers' ntarket is evident in gradual easing in purchase prices.

None of this suggests a disaster next year, only a cooling in the pace tbr the (Please turn to page 40 )

be

(Continued from page 39 )

single-family component. Short-term interest rates are expected to post only modest further increases before peaking sometime next summer or fall. Nor are inventories likely to reach the oppressive levels, roughly a 17-month suppfy of houses at the end of 1974, that resulted from gross overbuilding during the boom of l9l1-13 combined with a recession-induced contraction both in household formations generally and demand for new homes specifically.

Indeed, since 1978 should shape up as a reasonable year for the economy as a whole, with real growth not too different from that achieved in 1977, housing dentand should remain healthy.

The growing numbers of young adults definitely favor high absorption of added housing for several years to come.

In this environment, the next housing cycle could be very mild indeed, with single-family starts and total housing production dipping no more than 10% or so before moving into another expansion phase in the 1980s.

AT TRAINING session (1) Cliff Smoot. Betty Foster. Bob Riggs, Bill Briqht. (2) Clark White, Les Le Guax. Paul Anderson. (3) Rich Vierra, Dave Kiser, Ray Trujillo, Larry Stevens. (4) Clark White,

Danny

(6)

Redwood school

The Masonite Lumber Division recently hosted a training session at its Calpella, Ca., plant for all the sales people and warehouse supervisors from the Sequoia Supply operation at Fairfield, Ca.

Included in the Saturday tour were several hours of classroom instruction.

a tour of the yard and mill. Instructing was in the very capable hands of Masonite's Cliff Smoot, along with Betty Foster and Bill Bright.

Sequoia manager Bob Riggs noted that "the people at Masonite did an excellent job and all of us at Sequoia appreciate their efforts."

Jenkins, Marilyn 0avis. (5) Dick Smallridge, Betty Foster, Gordon Martin.

Dave Snodgrass, Phil Arrian. John Souza (foregound), Tim Moxie, Rick R osa.

when you sell structural glued laminated beams.

Here's the newest mgmber of the SSI System of marketing programs that let lumber merchahts sell better ways to build. Standard-Iam pffiu rioht in the middle of supplying the tight cbmm6rciat,hutti-unit and single resid€ntial markets with precision beams manutactur€d to your specitications.

YOU OFFER:

. Five different widths lrom 3t/a,' through 103/r,,

. Depthsto 74"

STANDARDI -Lam

. No shop drawings

. Highway transportable

YOU GET: Price protection

Yard or job site delivery (including unloading)

. Maximuin 6 weeks delivery

. Plant pickup-Santa Rosa or Fresno

QUICKT -Lam

A versatile new concept in laminated b€ams. you sell them trom our Stock Size Inventory. One teleohone call and we do all the rest. Quick Lim delivers'supe- rior performance and construction quality over s6lid sawn siz€s.

YOU OFFER:

Widths: sys",sys",6%", Depths to 30"

. Single beam or a truck load

Lengths to 72', Cambered to 1600' radius.

YOU GET: Same solid price protection

. Strong product advertising and promotion Delivery and unloading. Maximum...3 week delivery. Plant pick up...5 days.

. Manufactured under ICBO Report 3327

for apartment developnrent are expected to be favorable over the forecast period, relatively low earnings prospects are expected to continue to restrain the growth of multiple units through 1978.

Approximately 94,000 new multifamily units are expected to be built throughout California this year, rising moderately to 101,000 new units in 1978. This forecast is offered with the major caveat that the imposition of rent controls could negate any expected increase.

The resurgence of nonresidential construction in California is lagging the homebuilding cycle. Nevertheless, nonresidential permit valuations reached $3.3 billion throughout California in the first nine months ol 197730% ahead of the level in the same period of 1976. lncreases in rrrajor nonresidential construction classifications included new commercial construction, up 25%; new industrial building, up 100%, institutional construction (such as churches, schools, hospitals), up 10%, and nonresidential rerrrodelings, up 12%.

The outlook for California's nonresidential construction sector is closely tied to that of the econonly as a whole. As measured by nrost major indicators of business activity, the state's econorny should continue to outperform that of the nation througl'r 1978. A healthy economy coupled with an irnproving environnrent for capital spending, as evidenced by high liquidity ratios and an ample supply of funds lor business loans, should impact favorably on nonresidential construction.

Within the new cornmercial construction sector, a growir.rg shortage of new office space is expected to place upward pressure on construction beyond 1978.

All f'actors considered, total nonresiciential permit valuations are expected to expand by 24%, reaching $4.2 billion fbr all of 1971.

In 1978, a lurther l2% expansion is anticipated, resulting in building pernrit valuations of approximately $4.1 billion. Moreover. all major nonresidential construction categories conrrnercial, industrial. institutional, and renrodelings - are expected to participate in the 1977 78 increase.

Greg Goman is the mgr. of Minton's Lumber & Supply at their new Milpitas, Ca., store, reports Jim Webber, gen. mgr.

Marty Olhiser has joined Redwood Empire, Inc., as sales mgr. at their Cloverdale, Ca., mill office (G&R Lumber Co.), reports gen. lngr., John Wilton. Marty had been with L-P, Oakland.

Don Kelleher and Harry Lyon, Kelleher Lumber Sales. San Rafael. Ca., were in Eureka and Fort Bragg on a mill trip. Bill Brogan took in Simpson's redwood seminar at Arcata and Harry Catlow won a trip to Hawaii for winning a mouldings sales contest.

Fred Farr is back in San Francisco after a recent L.A. business trio for American Forest Products.

Jim Mooney, Louisiana-Pacific, Santa Rosa, Ca., was recently in So. Ca. on business.

Dave Emery, Simpson Timber's mgr. industrial sales, plywood & door div., has been appointed Simpson's first rep. to the National Kitchen Cabinet Assn.

Bob Reid Sr. and Jr., Reid & Wright, Inc., Arcata, Ca., were recently in Montreal and Quebec, Canada on a sales trip.

Jim Bender is now mass merchandising coordinator for Palmer G. Lewis & Co., Auburn, Wa., according to Bob Peterson, pres.

Dave Blasen, Blasen & Blasen Lumber, is back in Portland after a week's business trip to Hawaii.

Erwin Kulosa is the new exec. v.p. of the Federal Timber Purchasers Assn., Denver, according to Walter W. Black, pres. He replaces Nick Kirkmire, who resigned to become chief forester, Hudspeth Sawmill Co., Prineville, Or.

Ron Wiggins, Westmark & Associates, Newport Beach, Ca., has moved to Oregon and will cover Or., Wa., and Ak. for Westmark as of Jan. Don Davis is a new sales trainee for the specialty building products rep firm.

Larry Williams and David Light have been named exec. v.p.s for Chandler Corp., Boise, Id.

Wayne E. Burk is the mgr. for GeorgiaPacific's new Fountain (Colorado Springs) Co., bldg. mtls. warehouse. He had been asst. mgr., Dallas.

Ann Wells, Simpson Timber advertising & promotion asst., Seattle, was recently in Chicago for an industry show.

Sam Fineman, pres., Bel-Air Door Co., is back at Alhambra, Ca., Hq. after a business trip to Korea and Taiwan.

John Kelly, Wood Markets, lnc., Arcata, Ca., has been re.elected president of the American Lumber Standards Committee.

Harold Fuerst has joined Redwood Empire, Inc., Morgan Hill, Ca., as a salesman, according to John Wilton, gen. mgr.

Karl Drexel, Trinity Forest Products, Novato, Ca.. has taken the raft trip down the Rogue River. in Oregon.

Virgil Mastelotto is now lumber procurement coordinator for all Ameri can Forest Products' remanufacturing operations, according to group v.p. James A. Fechner.

Carl Force has been named new sales mgr. of Georgia-Pacific's Ft. Bragg operations, he had been with Fred C. Holmes Lumber Co. for 27 years. Bob Handegard, sales, also made the move.

Hugh Mungus, Mungus-Fungus Forest Products Co., Rotten Bough, Nv., and his partner, Freddy Fungus, have been on a buying trip in Eastern Nevada seeking drainboard stock.

John Osgood, Robert S. Osgood, Inc., Los Angeles, and Russ Haan, Georgia-Pacific, Portland, attended the United Nations Committee on Trade and Development (UNCTAD) session on tropical timber in Geneva, Switzerland for five days recently as industry advisors at the request of the U.S. State Dept.

December, 1977

Bill Sharp has joined All-Coast Forest Products Co., Whittier, Ca., according to Daryl Bond, pres., who expects Sharp "to contribute significantly in All{oast's move into physical distribution and remanufacturing."

Joe Miller has moved up to handling sales as well as his other duties at Coast Wood Preserving, Ukiah, Ca., according to Roy Nielsen, mgr.

Ron DeLisle, owner of P.R.O.D. Wholesale Distributors. San Leandro, Ca., plans an Aspen ski trip in Jan.

Ken Thompson, Southwest Forest Industries, City of Industry, Ca., is back from a recent trip to Phoenix Hq.

Pat Reagan, Pathfinder Forest Products, Orange, Ca., was a recent Medford, Or., business visitor.

John Huxtable is a new hardwood salesman at Beaver Lumber Co., Santa Clara, Ca., according to Gary Stewart.

Bill Barr is a new Bay AreaiSacramento salesman for Bonnington Lumber, Oakland, Bonnington.

Gordon and Al Frost wood Lumber, Sari

Al Bell, The Merchant Magazine's publisher emeritus, was recently re-elected v.p. of the Forest History Society at their 3lst annual in Portland. New to the board of directors is Alfred X. Baxter. J. H. Baxter Co., San Mateo, Ca. Marsha Hamil, longtime telephone voice and all-around Girl Friday at The Merchant Magazine, who resigned recently to join the motherhood ranks, came thru on October 27, with Kelly Gibbs Hamil, a 9 lb. baby girl. Take a bow, Marsha!

Jerry Jones, mill superintendent at Orange, Ca., for South Bay Redwood has transferred to their Sonoma Wood Products branch, Healdsburg, Ca., to hold that job. He is succeeded at Orange by Al Osborne.

Les Neadeau, J. E. Higgins' national sales div. mgr., Rocklin, Ca., has retired after 40 years in the forest products biz.

Sterling and Loraine Wolfe, MarquartWolfe Lumber Co., Orange, Ca., and Ted and Rosemary Gilbert, Products Sales Co.,Newport Beach, Ca., recently vacationed at Puerto Vallarta. Mexico.

Sterling Wolfe, Jr. Marquart-Wolfe Lumber Co., Orange, Ca., and George Swartz, Mar Vista Lumber Co., Los Angeles, are back from a Cabo San Lucas, Mexico fishing triP.

Dick Davis has been named v.p. sales & marketing, lumber and plywood, for Willamette Industries, AlbanY, Or., and Floyd Vike, v.p., particleboard production, marketing and sales.

Don Eyer, owner of Plains Lumber, based in Garden Grove, Ca., was recently undergoing hospital tests following an injury sustained while refereeing a local football game.

Steve Sandlin has joined Hampton Lumber Sales, Portland, as a trader, according to Jim Brasch, wholesale sales mgr.

Frost HardDiego, Ca., trippers to

reports Jerry were recent Duslness Santa Clara, Ca.

John E. Tunnicliffe was recently elected v.p. and gen. mgr of the California Lumber Inspection Bureau.

Tom Stark and E. Dean Derryberry are new to sales at Columbia California Lumber Sales, Sacramento, Ca. Stark had been with Champion Building Products, Eugene, Or., and Derryberry with DG Shelter Products, Sacramento.

John Black is the new corporate controller for Pope & Talbot, Portland.

Milton E. Philbrook is Pope & Talbot's new chief forester, succeeding Thomas J. Driscoll, who has resigned.

A. W. "Al" Irwin is the new v.p., marketing, Northern div., for Mc Cormick & Baxter, reports Charles McCormick, Jr., pres.

Gloria Gilbert is the new office mgr. for Wood Moulding & Millwork Producers, Portland.

Bill Niesen. Niesen-Ward Forest Products, Ft. Bragg, Ca., is back from a Hawaiian trip; partner Paul Ward recently got in some steelhead fishing on a 4l mile drift trip down the Rogue River in Oregon.

douglas fir, hem-fir, ponderosa pine sugar pine, western red cedar and incense cedar plus a wide range of industrial items in those species.

cedar, hem-fir and douglas fir studs in all grades,6' to 8'.

truck and trailer & carloads

fimM 'rfrnl[Tlllfi$

LATEST in a long line of prominent lumbermen (1) Bill Main stands before list of previous winners (2) Event chairman Brad Broyles, club v.p. John Crane, Bill Main, president Mike Webster. (3) Mel Ripple, Bill Batey. (4) John Lowe, Milt Schultz, Harry Bleile, Earl Brandeberry. (5) Herb Brown, Jim Baskins, Don Slebodnick, Bob Vogt. (6) Boy Bradshaw, Doug Smith. (7) Audomar Declerck. (8) Mark Miller. (9) Bill Main, Al Kerper.

National Forest Products Week, Oct. l6-22, was highlighted in the Redding, Ca., area by a joint meeting of the Shasta-Cascade Hoo-Hoo Club and the Redding Trade Club to honor "Lumberman of the Year" Bill Main. Sponsored by 87 lurnber and related firms in the area, over 380 lumbermen attended. The Hoo-Hoo Club rnembers name a Lumbernran of the Year lor each October joint nreeting.

Bill Main, president ol Main Industries of Redding and Bieber, Ca., was born in San Jose, Ca., and received his early education in that area. In 1943 he entered the Navy training program at the University of Texas and played in the Cotton Bowl that year. After two years in the Navy, he enrolled in the School of Forestry at the University of California. He later played in the Rose Bowl, 1949.

His first lumber job was in Oakland, Ca., in 1947 while still a student. After college, he worked for Wholesale Lumber Co., Oakland, and after 1-112 years moved to Redding as a buyer for that firm.

In early 1951, he started Main Lumber Co., a wholesale firm. In the next l7 years as president and manager, he became involved with timber and lumber production with sawmills at Central Valley, Redding and Round Mountain. In 1968, he relocated and started Main Industries at Bieber, Ca. He has also been active in civic affairs.

Frerno, Golifornio Gorvollis,

You supply the pattern . we will make it. We mill AllTypes, Patterns, Sizes, Sidings, Mouldings, etc.

REDWOOD

(Continued from page 17)

unaffected and cven stimulated bY general housing ups artd downs. Evcrt redwood garden grades' outdoor living season now extends from February through October in many parts of the U.S.

Multi-unit housing, forccast to reach 200,000 starts in '78, and iltcreasing growth of single-lamily sub' divisions, will create strong redwood demand for easy-care outdoor amenities and siding-paneling uses with superior insulation.

Increased urban recycling will boost '78 redwood comrnercial-residental rehabbing, and even high-rises will use r.nore redwood for decks and other amenities to naturalize and hurnanize city "cement-scapes." In addition, Uniform Building Code flamespread ratings of Class II for l" redwood lumber, and 5/8" redwood plywood, will extend redwood's potential from residential kitchen-bathroom remodeling to hospital intensive care wards, public auditoriurns and housing for the elderly.

This year's $35 billion home remodeling market, according to one

study, included $2.1 billion in kit' chen rernodeling. $ I .79 billion in batlr' room add-ons and rernodeling, $2.326 billion in room additions, and S2.12 billion in residing - all major redwood markets that are expected to increase bv at least 10% next vear.

For exterior honte remodeling, the CRA lor the secontl year in a row will promote the highly successful Redwood Design-a-Deck Plans Kit tlrat combines comple te d-i-y construction info with materials lists to boost retail sales of redwoodi.

r@x.R\ -*tr*."..t 6:{id*}"ilr8sx;4 I*

HIST0BIC Hotel Del Coronado, San Diego, built with the lumbermen's favorite building material in 1888, and still going strong, was the site again this year for the Los Angeles Hoo-Hoo Club's annual family weekend outing. Securing the ladies'approval was a drawing in which every lady presentwon a prize. In golf, brothers George & Ed Both tied for low gros. Goodly contingent of San Diegans were present. (l) Joe Pastusak, Ed Both. (2) Claude and Edith Curry. (3) "Pete" Peterson, Ed Gavotro, Nat Thompson.

SUPPORT MERCY KILLING OF OLD TREES

"How would you like to be eaten alive by bugs? Support mercy killing of old trees! A noble giant of the forest, ruler of his domain for several hundred years deserves a more honorable death than to be eaten alive by insects!

"And you sawmills can go a step further and give these proud trees a dignified memorial service by selling the clear lumber to us. We will make mouldings and door jambs from the lumber which will be sent to the Deep South where they love to apply a natural finish rather than hide the beauty of the grain with (ugh) paint.

"Really now, does a 300 year old tree deserve to be converted to plywood and be covered by a rug and walked on? Or be covered with vinyl and be put on a wall, made to look like ash or fruity pecan?

"We will treat your trees with the reverence and respect that they deserve. "

Feather River Co.

(4) Jim and Sylvia Frodsham, "Mel" and Ron Lewman. (5) Standing: Ed Both, Jr., Ken Devine, Ed Both, Sr., Don Hathaway, L.A. Club president, George Both. Seated: Morna Both, Barbara Devine, Sharon Both, Harriet Both. (6) Manuel and Ella Padilla, Jim and Debbie Carrol. (7) George, Mary and Rick Clough. (8) Joe Schwallie, Laurel Swirck, Liz and Vince Cunningham. (9) Judy and Ed Gavotto. Phil and Betie Braun.

Producers of Douglas Fir and White Fir Mouldings and Millwork

ond selectedsolesoids

Handcarved Entry Doors

Beautiful Bel-Air hand-carved entry doors come in l5 different designs, 6 in the walnut antique finish and 9 in the smooth, hand-rubbed walnut finish

The Alcala, Lerma, and Squire doors are also available with the safety, security, view grille. Standard size is 36" x 80" x l-314".

Bel-Air also has a large inventory of under-and oversized doors that come in the same beautiful designs.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, N-wport Beach. Ca. 92660.

Portable Saw Guide

Panel-Crafter is a new tool accessory for bulky panel cutting jobs, designed to use with a circular or saber saw.

To use, attach a saw up to 13" long, and make straight cuts on any sheet material. The measuring scale attached assures accurate cuts without need of first marking the material. Simply slide carriage to width of cut desired, and make rip cuts up to the center of a 48" sheet. Saw is secured for safety. $49.95.

WRITE: The Merchant Masazine. 4500 Campus Dr., suite 476, NEwport Beach. Ca.92660.

New BowlSinks

Royal has improved the appearance of its 33" x 22" double bowl sinks, without an increase in price. It has one 7" depth bowl and one 10" bowl; is made of sturdy l8 gauge stainless steel; and is available in satin finish only.

The new design (fRSD 3221 DL and f,RSD 3221 DR) employs the standard Royal features of self rimming, sound dampening pads, faucet deck platformings and recessed drain.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, N-wport Beach, Ca.92660.

Modular Bathrooms

The full line of Crane Company's 2OO Model Series and 300 Model Series Unette complete modular fiberglass reinforced plastic bathroom for United Stated and Middle East distribution will be reintroduced and manufactured in both Houston, Texas, and Damman, Saudi Arabia through a licensing agreement granted Heritage BuiJding Systems International.

The Crane Unette reportedly requires just a few hours for complet- ing an installation of the module with all fixtures.

It exceeds commercial reouirements as specified in USASI standards for bath tubs, shower stalls, and sanitary ware. It can be used economically in almost any construction job, since it offers promise of bypassing many of the plumbing bottlenecks,according to the company.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Ule AW tt ilh A01 06 Uol A llappu llulidau Seaoorl

8 Northern California Manufacturing Centers

SIERRA PACIFIC INDUSTRIES

MOULDINGS: Chico Division. Ron Hoppe, Dave Miller (91 6) 343-4451

LUMBER: Redding Sales Division. (916) 275-8812

Sawmills located at Arcata, Hayfork, Loyalton, Redding, Sloat and Susanville, California.

Producing in excess of 400 million feet yearly: Douglas Fir, Incense Cedar, Ponderosa pine, Sugar Pine, and White Fir. Green & Kiln Dried.

sALES: Perry Adcox, George sharp, Paul rrueb, Bill wessnerand sam witzel.

Quincy,

Plumbgate Valve

The Plumgate Valve, a new invention which closes household gaslines in event of earthquake, was developed by Quakesafe, Inc.

Retailing for less than $ 100, it is cast in Manganese bronze and contains only one moving part, a Precision 'plumb which falls into sealed position to close gaslines whenever shaken from its support by earthquake vibration.

The valve can be installed easily in any residential or commercial building next to the gas meter, using a simple 30-minute procedure, the company claims.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

All New: TheWoodBook

The lloodBook, the first consolidated wood reference manual, is now being introduced to building material dealers and distributors by Wood Products Publications at a special reduced price.

The hardcover volume, $9.50 per copy (single copy and bulk orders) including postage after December 31, now is $7 per copy. Books will be shipped in February.

Designed for anyone using wood products in residential and commercial construction, it includes more than 200 pp. of design and specification information for floors, walls and roofs, plus treated wood, foundations, heavy timber construction, laminated beams, shingles, shakes, softwood paneling and siding.

Associations providing information include the American Institute of Timber Construction, American Plywood Assn, American Wood Preservers Institute, California Redwood Assn., Council of Forest Industries of British Columbia, Finnish Plywood Develop-

ment Assn., National Forest Products Assn., Red Cedar Shingle & Handsplit Shake Bureau, Southern Forest Products Assn., Western Wood Products Assn. and the Wood Moulding & Millwork Producers.

To qualify for the special rate, orders must be postmarked by December 31, c/o The WoodBook, P.O. Box 1752. Tacoma. Wa. 98401.

American Forest Products

American Int''l Forest Prods.

Baker Hardwood Lumber Co.

Bright Wood Corp.

Cal Forest Lumber Co.

Cascade Wood Products

Champion Bldg. Products

Connor Lumber Sales

D. G. Shelter Products

Dorris Lumber and Moulfing

Heat Pump

Three complete lines of residential and commercial heat pumps featuring a number of unique technological advances have been introduced bY Payne Air Conditioning.

Ranging in ARI rated heating capacity from 2l ,000 to 125,000 BTUH with COPs up to 3.0, and cooling capacity from 18,500 to 115,000 BTUH with EERs up to 8.5, the new residential split system heat pumps, residential packaged heat pumps and commercial packaged heat pumps have been designed to exceed all current local and national energy efficient requirements for both cooling and heating operations.

Principal advances include: a unique Check-F1o-Rater refrigerant metering device which eliminates the serviceability requirements to check valves and conventional expansion devices; a unique optional wall thermostat with an emergency heat switch;quiet operation with an SRN of 19 or 20 for all modeis; Carlyle compressors designed for continuous operation down to 40oF below zero; and consistently higher COPs and EERs than in previous models, according to the company.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Economy Steam Bath

Thermasol Ltd offers Thermasol steam bath which requires onlY 1% quarts of water and 1.8 KWI'I of electricity, compared to the seven gallons of water per minute and 8 KWH of electricity that the average American shower wasl.es, according to the company.

It is easily installed in any planned or existing tub or shower. VaPorproof and shatter-proof enclosures keep moisture within the tub area.

Complete caulking with sPecial epoxy-based sealing coat prevents mold and mildew. The mini-generator can be hidden awaY in a vanitY, closet, or above a hung ceiling. All equipment is fully guaranteed for five years.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach. Ca. 92660.

Eagle Forest Products

Gilbert Forest Products

Fremont Forest Products

Fresno Pallet

Frost Hardwood Lumber Co.

Georgia Pacific Corp.

Grants Pass Moulding

Hexburg Lumber Sales

Iligh Siena Lumber Salee

Imperial Wood Products

Klamath Moulding

Marquart-Wolfe Lumber Co.

Medford Moulding

Narad International

National Softwood Sales

Oregon Cutstock and Moulding

Pathfinder Foreet Products

P.S.F. Inc.

Raintree Lumber

Rocklin Forest Products

Rygel Lumber Sales

Sagebrush Sales

Special Products of (hegon Star Lumber

Southwest Forest Industries United Vholesale Lumber Co. Weber Plywood Co.

6 Months on the Floo{!l

Made tough to staY beautiful is the way DG Shelter Products describes its new Endura line of wall paneling. To demonstrate Endura's iemarkable durability, they installed the paneling on the floor of a busY office. After six months of heavy foot traffic and sliding chair legs' Endura's satiny surface still looked new.

Endura's glossy face features their exclusive scratch, impact and stain resistant TFV (Thermal Fused Vinyl) finish. Not a plywood or hardboard' but a blend of Western softwood fibers. it nails easily and holds nails

firmly without zurface cracking or splittine. '

Endura is available in an exciting selection of rich distinctive woodgrains. colors and Patterns. Free paneling instruction booklets are offered with the new Panel.

Endura is produced in 4' x 8' sheets with custom lengths available in l/4-inch thickness.

WRITE: The Mcrchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach. Ca. 92660.

Heat Inverter

Heat Inverter from V-M Industries is an inexpensive unit that brings down the overheated air near the ceiling of any space and causes it to mix with the cooler air near the floor. This sets up a gentle draft-free circulation which effectively uses available heat, regardless of its source.

One unit will perform this function in areas up to 2000 sq ft. MultiPle units are recommended for larger areas.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach. Ca. 92660.

Corner Shingle

A one-piece corner shingle that reportedly reduces construction time has been introduced bY the SolidCorner Shingle Co.

It is made of solid cedar Pre-cut to 90o with a Perfect taPer that enables you to make a water tight square fit at each course. A partial split at the top assures easy alignment with other shingles and the manufacturer claims comparative field tests have proven one -man can shingle three corners of a house in the same time it takes to do one corner using the cut and fit method.

Shingles are pre-cut to 18" lengths in red cedar and 16" in white. Both come in standard thicknesses. It is available in single case lots (196 to a case) for $98.00 (retail).

WRITE: The Merchant Magazinc' 4500 Campus Dr., suite 476, NewPort Beach, Ca. 92660.

Dial-A-Flush

Carlton Industries' new Dial-AFlush is a toilet tank valve that, with a turn of the dial, adjusts flush water usage.

It is a permanent and functional part of the flush mechanism, replacing the valve in most tanks. Yet it is easily installed without tools and

lasts 2 to 3 times longer than ordinary valves the company claims. The exclusive air release dial permits adjustment for maximum water savings while keeping the water system sanitary.

WRITE: The Merchant Masazine. 4500 Campus Dr., suite 476. Newport Beach. Ca. 92660.

20-Y r. G uarantee Sidi ng Publishers Forest Products has developed Cladwood exterior sidine with the appearance of handsplit shakes. in easy-to-handle 16" x 48" panels, which will begin full production by mid-winter, 1978.

The shake design has striations embossed onto the surface.

Cladwood, a molded wood product siding with a 20-year gurarantee, paints and stains beautifully, and will naiJ up easily. They will not raise, check, split or delaminate, even in extreme temperature and moisture variations, the firm claims.

Cladwood incorporates phenolic resin both in the siding overlays and the substrate particles, which are molded together under intense heat and pressure.

WRITE: The Merchant Magazine, 4500.Ca1npus Dr., suite 476, Newport Beach, Ca.92660.

Redwood "Flipstrip"

The wood "strip" concept is here to stay with a broad range of even more intriguing new decorating ideas now ready for do-it-yourselfers nationwide, according to Pope & Talbot, innovators of Cedarstrip home decorator veneer.

"Basically," says Mahlon Marsh, Pope & Talbot's Woodstrip sales and marketing director, "it centers around a package of rough textured Western red cedar in 1,2,3 and 4 foot lengths. Only 3-7 116" wide and just l/10" thick, a single package of Cedarstrip weighs less than 7 lbs. (ideal for the housewife to toss into the back of the family car) and contains 33 sq. ft. Retail price ranges from $15.95$18.95, depending on markets."

A new companion product shown for the first time this fall at the National Hardware Show in Chicago, is California Redwoodstrip with a unique "flipstrip" feature, rough sanded one side, smooth sanded on the other. "

"So unique is Redwoodstrip," says Marsh, "that the special texturing, tenderizing manufacturing technique we use is protected under U.S. patent no. 4,047,344." Package contents, size, weight and retail price range remain the same as CedarstriP.

Another Pope & Talbot product introduced at the Chicago show was "Stripstick", an adhesive.

Marsh explained "Stripstick" is

the answer to the consumet's concern about what type of adhesive to use for strip product application. "There is still a great deal of confusion at the retail level over adhesives and even some improper types have been sold with our product," he said. "Stripstick will relieve the dealer and the consumer of this concetn," he added.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

small enough for . Personal Service

13 hardworking acres, specializing in mouldings, upper grades in softwoods, imported and domestic hardwoods. Complete milling and kiln drying facilities. RR spur.

(Continued from page 12)

of new homes has risen dramatically during 1976 and 1977, it is my opinion that median family income has also risen dramatically during the same 2 years - keeping the average cost of new homes still at about 3 times the avetage family's income or

slightly less.

(4) Remodeling and Repair. The amount of building material used in remodeling and repair projects increases dramatically each year. There is certainly no end in sight to this trend. Almost everybody in the building materials business recognized this fact many years ago and have structured their business to capitalize on

this growing market. In PGL's case, this particular market, indirectly, through our dealer customers, is our single largest market, for which we are very thankful. Obviously, we try to strengthen our position in this important "remodel and repair" area as each year goes by.

(5) Geography. PGL Co. is fortunate in that the Pacific Northwest, including Alaska, is well positioned for continued economic vitality in 1978. This can be attributed to the favorable outlook in agriculture and in our forest products industry. It is also due to a favorable outlook for commercial airplane production, due to an uptrend in fleet modernization in the vear ahead.

223r/zS. RiversideAve. (P. O. Box 987) Rialto, Ca.92376

PINE . DOUGLAS FIR o WHITE FIR REDWOOD . CEDAR. SPRUCE

(7r4) 874-4140

Ray Lizotte Tom Metzger

L:y*I:3" Nts

QualityLumber

REDWOOD-K||n Dried or Green

Rough or Surfaced

DOUGLAS FIR-Rough Cuttings

Premium 4x4 and 4x6-FOHC

1450f and 1750f Stress

Kiln Dried Clears

STUDS-Green Douglas Fir, Redwood & Hem-Fir, Kiln Dried Pine & Spruce

Station to station

PHILKELTY 707-487-3201

DEAN FOX 707-487-3231

DENN rS LOWE 707-487-6061

In conclusion, I'd like to make an observation that almost all wholesalers and retailers, in the building materials industry, have undergone substantial growth during the past decade - and especially during the past 5 years. This is an established fact. The factors that created this growth are still with us, and will be with us in the year ahead. For this reason, we're planning for another good growth year in 1978.

GRIGG

(Continued from page 9)

wide variety, supply and subject. This program will again offer the availability of more professionalism in selling, and release sales help from some questions that are now better answered by in-store visual aid demonstration. These same visual training aids will also offer sales aids that will build multisales of allied products.

With these two "competitive edge" procedures the picture quite well depicts the ability of the retail hardware and home center operators to cash in on better sales abilities in a better selling atmosphere.

The industry in its continued profit surge will find it necessary to keep lines moving, eliminating from stock those dead areas that because of the high cost of space become necessary to filI with moving inventory. In so doing merchandise mix will continually change as the buying patterns of the consumer change.

Paint, plumbing and electrical will

still retain the areas on constant return. However, allied lines will change almost by individual market area. Stores will become more pleasant to shop in. Color will predominate to make the home center a warmer

shopping experience.

The advent of new items and the heavy involvement in energy conserving programs, all allied to the industry, will assure the retailers of about a 14% increase over 1977.

From a simole business in stakes and poles over 40 years ago, we've become one of the West's most extensive treating sources. Today we're treating lumber for nearly any use that lumber is called for.

o Poles and PostsSupports for every conceivable purpose. lf we don't have it, we'll make it.

o Custom Pre-fabricationWe'll help you meet special project requirements. Nearly any format, size or design, including drilling and cutting.

o Custom TreatingWhether

as ever. No downturn predicted here. Major remodeling projects such as room additions, kitchens, baths, and family rooms are being planned and started.

Home repair on older (and some not so old dwellings) will keep the shoulder trade busy on most 1978 weekends.

The diy market will grow in all areas as the building products industry builds increased customer confidence in doing larger and more complex home maintenance jobs.

Better labeling, better instructions, how-to books, consumer demonstrations, and new audio-visual presentations will encourage more activity and a higher volume of sales in the years ahead. Professional labor has simply priced itself out of the residential market. except for emergency repairs.

Manufacturers, Distributors, Retailers! Count your blessings, 1978 will be a fine year. The public says so.

llornlorn

MATAMOROS

(Continued Jrotn page g1

bers of couples in the 25 to 34 year age bracket, many of whom, though childless, still seek home ownership, affording as it does the opportunity to deduct interest and local taxes from federally-taxable income. an important factor for two wage and salary earners.

But while demand for new homes gathers strength, recent increases in short-term interest rates suggest that flows of savings to thrift institutions will slow down, terms will tighten and mortgage interest rates rise, though only by ll2 ol 1% <:r so. Accordingly, a decline in starts of single-family houses of sonre 200 thousand units from the 1.45 million units expected this year is in prospect. An increase of almost the same nragnitude is projected for multi-f amily starts next year.

Finally, F. W. Dodge data show that contract awards fbr commercial construction have spurted recently, portending strong activity through

most of 1978. Store construction, conforming to its traditional relationship to new housing activity, should prove particularly robust.

In summary, the average perfbrmer in the building rnaterials business should be able to look forward tcr

a 10-12% gain in dollar voiurne in 1978. Achieving that potential and converting it into a comnlensurate profit improvement in the face of rising costs will require close at' tention to market needs and tight control of operations and overhead.

Evolution of hardwood flooring

tfHE president of Bruce Hard-

I wood Floors. James Magness. spoke about the evolution of the hardwood flooring indust ry at a conference held this fall in St. Louis.

Sponsored by Floor Layers Local 1310, the seminar focused on the dramatic comeback of hardwood flooring, and was attended by floor covering manufacturers and dealers, archi tects, home builders and contractors, as well as union representatives.

In his speech, Magness outlined the various reasons for hardwood's decline in the 1950s and early '60s. "It was the advent of affordable carpeting," he said, "that finally pulled the rug out from under the hardwood flooring business."

While the industry tried to maintain the status quo against worsening odds in the early 1970s, Bruce began to re-evaluate its product line.

"Our challenge," said Magness, "was to develop a product which could be applied directly to the new concrete slab foundations, and had all the permanence, stability'and aesthetic value of hardwood flooring. At the same time, it needed to incorporate the attributes of resili-

Story at a Glance

After carpeting's d ramatic gains over hardwood flooring in the '50s and '60s, product and marketing changes were made by firms to rejuvenate the industry and spur new consumer interest in hardwood flooring.

ent flooring - namely ease of installation and upkeep."

Their solution, prefinished gluedown oak flooring in a variety of patterns and shades, is an important part in the rejuvenation of the industry and new interest alnong consumers. But partial credit is due the firm's shift in marketing emphasis fiom lumber-oriented outlets to full-line flooring and building materials distributors.

"The way we feel," Magness said, "is, sure, use vinyl or tile in a bathroom, carpeting in a bedroont, and hardwood flooring in the rest of the house. We think the smart retailer will offer all three. Wood is a design elentent," he continued, "and archi-

tects and designers are already using our product to complement other floor coverings, and even on accent walls."

Yet the industry still faces some problems, he pointed out. Many qualified hardwood floor installers left the business during the last decade. So Bruce offers extensive training programs of its own.

Perhaps most challenging is the reeducation of consumers. Many people still believe that hardwood floors are difficult to care for and prohibitive in cost. With their pre-finished flooring, neither of these beliefs holds true. the company feels.

Magness sees great untapped potential for the industry, from offices, retail stores and hotels, to the sizeable do-it-yourself m arket.

"If, as an industry, we continue to be attentive to home fashion and building trends, and we address consumer needs with fresh, innovative solutions, we can maintain, even accelerate, our present momentum," he concluded.

Bruce Hardwood Floors is a division of Dallas-based Trianasle Pacific Coro.

Ncw Lntctratutr@

lnsulated Wall Panel

Armco insulaled wall Pancl is described in ln 8-p. frec brocltttte. Write Arrnco Building Systenrs. l)ept. LMB-9877. Box 800, \{idtllctorvn. Oh.450,11.

Solar Energy Markets

Markcts for solar oncrg!' cqr"llpnltllt is a new 181 p. re Port bY lnterrlational Resorttce I)evclopnrcnt Inc.

Selling Wood Mouldings

'l he nowest WWN{P lttdio-visttal presentation "llotv to Scll Wotrd i\'loLrldings." has 68 slides and rutts for l0 minutcs.

Hardwood Flush Doors

-I'he fre e 1978 Palne Lttr.nbcr ( crnrpany Harclwood Flush I)oors catlilog is a hrnd.v rcitrencc guide. Write to Paine Luntber ('o.. Box -160. 1706 Congress Ave.. Osl.rkosh. Wis. 5'1q01.

Fire Resistance Design

The 72-p. I 97E ( iypsr.rrrt .'\ssociaiion I;ile Resistancc [)esign \lanLtel foilorvs the gcncral forttrat ot previotts cditions in pre'sentittg tecllnical dlla about 134 rvall. ceiling. beattr and rool deck assemblies. $ 1 cach, lront (iypsuin ;\ssociation. 1(i03 Orriltgton Avc Evanston, lll. 60:01.

Fiber Glass Shingles

A new color filnt froltt Johns-\latlville, "Thc Extra Measurc," shorvs lrow the ttnitlrte 6" cxposlll'c ot Woodlands fiber glass sitirlgles re tluce s labor by 20%, cornpared to cotrventional asphalt shingles. lt also shows close-ups of Woodlands ()n a vilrlet-"of buildings. 'l o obtain the lilnr. write to Johns-i\lanville. Box -5705RP' Kcn-Caryl Ranch. Denvtt'. Co. 80117.

Roof Insulation & Drainage

Design and estinrllirlg guitlclincs for selecting and appl-ving thc Fesctr Dri-Deck rool insulation anci draitlage sysl.em are highlighted in trvo nerv free brochules issur'd by Jolttls-Manville, Building S.vsterns Div.. Kct.lCaryl Ranch, Denve r. (li>. B0l17.

Prolit Planning and Cash Flow

"l'rtt.fit l'lurtttittc unil ('ush lilrttt' Projects," b1- thc [Jusirless \llnagernenl Cottttnittcc oi thc IndLtstry

[)evcloptnent Division of N l-Bi\l I)r\. can hc rtsctl b-v ell dcalers regardlcss of size for planning antl prolecttotl exercises. lt inclr.rdcs ollc sot o1 casl 1o lollo\\'pro-forttta shccts ior Lhe l\{illion l)o11ar [-untber Ciontpany rvhich cart casily be trallslattd to pr'rcentagcs, as rvcll as wtlrkshccts in blank lorrn for inrntediate use. Availablt for S5.00 iron \LB\1D.\ Servicc Corp., Suiti: 350. 1990 r'l Street. \W. Washington. [).C. ]0036.

Siding Insulation Guide

A new version oi "siding l)ca1er's (luide ttr lnsulation." l l0-p. booklcl tlt.rt slr,,\\\ L('tllrJjlr)lS ll(rw lo illr'fL'il:\' the insulating value of aluminrttlr sitling through proper rnstallatiorl. hris been pLrblishcd by tht: Aluntittum l{crnodeling AetionCcntcr. It is lrce lronr tlte Alutttinrtttr [{cnrodtling .\clion('ertter, 150 West 57tlt St.. I)ept SDIi.. \r'rv York. r-.Y. 10019

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine' 4500 Campus Dr., Suite 476, Newport Beach, Ca, 92660

Please mention issue date and page number so we can Process your request faster! ManY thanks!

Grading Wood Mouldings

\\It'stern Wood Pro,:lrtcts Assll. Sttllplenrcrtt No. I to its 1977 (iradiltg llules contrins rcvist'd rttLcs lirr grading nroLrlding sl.ock ls well ls finishri.l nroLrldings. ('opics arc availablc I rce.

Adhesives & Sealants

New. colorful cight-p. catalog illLrstrates .1("s cornplete line o1 adhcsives alrd seallutts. For a 1rt:e c()py. wri1.c 3C ( o.. Neq B()ston St., \\'oburu. \1rss.01801.

Laminated Products

Standurcl Strttctttres Ilas ptrblishctl a case sludl ott horr a brtildcr savcd thousantls ol tiollars atlci tlozens of' rnln ltolirs try using I sysl.etlt ol strLtclr.rral glucd llrrtinatcd proclucts lirr lranring a iour-ston' lrpartrtlcnt bulltling lnd hoisting tht rrtattlilrls ri itll lt hclieoptcr. accortlins ttl the cotttpan). Iht s\ stelu trtable ti lralltcrs to inslull lir ilvcriigL' ot 15.10 stlLrlrc fcct ()1 1'loor'pcr ntutt/day.

Bel-Air Door Poster

Be1-.\ir Dottr ('tl.'s "ll'rttttler.liLl ll'rtrld o.l Bcl-.,lir Dttttt" posttr sllo\\s tirrir eontplctc line ol qttalily doors. colorcrl pholos antl tramcs <li caclt door. It folels tlr-tt t() posttr slzc lor rasl' reading and selecl.ion.

lndustrial Trucks

r\11is-Chllrners has I lrct booklcts: "A('S 110." \'1tl-E'l5, on its nt: w 11.000 1b. sideloading lilt truck' and "A( P 165 I'netrtrratic Tire -I mck," N'lll-869. write Allis-Chalrilers. I1E00 S. ('icero Ave., Malteson. IL- 60'143

Consumer Information

Ihc ( onsuntcr {nfottttatiotl ('e nte r o1' the (icneral Scrviccs .\tinrinistration hus a 1'r-ce qutrterly, llte ('onslttrlcr Intirrntltion I ltalog, listing nltlre t]ran 100 lrct or lorv cost gctve rnnle rlt booklets on health, cnrploytttent. ltousing. li)od. atltonlobiles. and matt-v otlicr consLrnrcr suh.jtcts. \\'rrte to: CSA. ('onsurttct Intorlttalit-rlt C.entcr. \\'lshingtort. D.C. 10405.

Solid Vinyl Siding

(iLridlini:s lor lpply'ing Johns-\{arlville Solid Vin-vl Siding on ne \\' ()r eristing horttcs arc cotrtaitled ilt il ncrv. illustntltd 1J-p. brochure. IVS 2li\. [;or a tree copl'. uritc to Jo]ttrs\{anvi1lc. Box 570-5RP, Ken{ lrYl Rlnch. Dcnver. ( o.. ,301I 7.

Construction ComPuting

Autorttatic I)ltl Proce ssing lils puhlislred "('ontputing for thc ('onstrttctron IndLrst ry." a booklct whicll prcsonts in over-i' itrt' of tltc various colllpLrtlng scrvices offercd b1'thc firrtr. including pt1'roll. accoLlllts payablc. accoLlnts Iectivable anti geueral ledgcr l p plic l li ons.

Pref inished Wood Mouldings

Wood Mouiding and \1r1lri'ork I'rociucct-s' sir-plge dcscriptive brocl.tltrc. "Hrttt-trt ttitJt l'rr'lirtisltt'tl 11)rttttl IIr.ttrlt!irtgs", sltorvs do-il-1ot-lt-scllcrs various ll:tltcrns, l.<l<lls rtqttiled' lnd explltnalions ttn how to ploperly atld sirrrply inslalI prt't'itlislled u ood ltlottldings. ('ost l5 rl.

Conseruation Book

'I he f irst in I ttcrtn' strie s o1' pallerbuck books to lrc ctltitlcd "('ollversltions lvith ( ()llscTvrllirlnists" has brtrr issLre tl bv the I orcst llistorl Soeiety' ot Sattta ('rtiz. ('a. S'1.()5 ea.

Lett@trs

NO EVIDENCE YET

Mr. Dave Cutler

The Merchant Magaane

4500 Campus Drive, Suite 476 Newport Beach, Cal. 92660

Dear Dave:

So far, I have not read about nor seen a problem that significantly relates wood dust to cancer.

Several years ago, I read the report from England and felt it included so many "ifs" and "maybes" that it was nothing more than an attempt to get another problem before the world.

There has been wood dust for a long time. I feel that if it were a major problem, we would have seen the evidence of it before now. Yours sincerely,

Warren C. Jimerson

Executive Vice-President Wood Moulding & Millwork Producers

1730 S.W. Skyline Portland, Or.97225

WOOD/CANCER LINK?

Dear Dave:

After reading your November editorial, I feel compelled to let you know what is being done to find any possible link between the occupation- al environment in the wood products industry and cancer. Let me assure you that a number of U.S. industries, including wood products, are following two new studies in the U.S. verv closely. We expect they will shei

light on this problem, providing a basis for further action.

Although fragmentary worldwide data has been collected on cancer in workers exposed to wood fiber and related chemicals. the field still requires thorough scientific investiga- tion. The National Institute for Occupational Safety and Health (NIOSH) has made two federal grants to the Stanford Research Institute to exoand this knowledge.

The first study is being conducted by Dr. William R. Gaffey, Ph.D., to determine whether the death rate from malignant diseases is higher than normal among workers in the Northwest pulp and paper and plywood industries. The study will attempt to identify agents or processes which may be responsible. If causes can be identified, the data may call for more detailed studies and programs to prevent malignancies in those occupational groups.

Dr. Gaffey's project is in its second year. The only reportable results: identification of certain groups of deceased employees known to have been exposed to specific locations and processes for sufficient time to pro- vide a statistical basis for further study. The data is drawn from death records.

A second project just under way will examine the relation of wood dust to cancer on a broader base, involving all industries manufacturin! or re; manufacturing lumber in any way.

In the last 20 years or so, some 60 research projects in various nations have examined the relation of wood fiber to skin, lung and respiratory system disorders as well as hypersensi- tivity of workers to wood fiber, wood dust and wood processing chemicals, including resins, glues and treating compounds. To date, this work has yielded no conclusive scientific evidence of a link with cancer.

In spite of worldwide interest, knowledge of the toxic properties of wood remains fragmentary. The foreign studies involved exotic woods used in furniture and other processes beyond primary manufacturing.

Dr. Raymond R. Suskind, M.D., in 196'1 studied skin disorders amons

forest industry workers exposed to cedar, pine, spruce, fir and hemlock in the Pacific Northwest. He concluded that allergies caused by those species were uncommon. He later said: "Most of the diagnoses of wood poisonings are usually made by local general practitioners who, as a rule, have neither the time nor the inclination to study such problems in any detail."

Dr. Samuel Milham, M.D., an epidemiologist with the Washington State Department of Social and Health Services. in the late 1960s examined New York State death records. He found that men dying of Hodgkins disease had been exposed to wood fiber in their occupations more often than a control group. Studying members of the United Brotherhood of Carpenters and Joiners of America, Dr. Milham reported association of cancer in mortality patterns of workers in various union trades.

Although his data was limited, Dr. Milham stated that he found:

(l) excess lung cancer mortality in acoustical tile applicators and insulators (probably related to asbestos)

(2) excess cancer of the stomach, pancreas and colon in pile drivers

(3) excess leukemiaJymphoma (group cancer) in millwrights and other lumber and sawmill workers as well as cabinet makers, and

(4) excess lung and stomach cancer in construction workers'locals.

All of these things, taken together, point to a need for more knowledse and, if necessary and medically feal ible, development of measures to protect the health of workers. The wood products industry works in an advisory capacity to NIOSH on the study projects at the Stanford Research Institute.

Should these studies conclusivelv establish a connection between wood occupations and cancer, the industrv is prepared to support measures aimei at protecting the health of our workers. Sincerely,

Kenneth P. Patrick Director, Safety and Health

Western Wood Products Assn. 1500 Yeon Bldg. Portland, Or. 97204

55d a word, min. 25 words (25 words = $13.75). Phone number counts as one word. Ads with border $3.50 extra. Headline or centered type $3.50 extra. Box numbered ads are $3.50 extra. Names of advertisers using a box number cannot be released. Address all

HELP WANTED

POSITION AVAILABLE Los Angeles area for experienced retail lumberman. Office and counterwork with general contractors and drop-in trade. Send resume. Write Box 255 c/o The Merchant Magazine.

EXCEPTIONAL OPPORTUNITY for experienced home center-lumberyard manieer who likes the desert. Excellent salary Dl-us strons profit participation and many iringes. Sdnd resume c/b The Merchant, Box 258.

MANTIFACTURER and wholesaler looking for experienced salesman for lrvine, Ca., office. Prefer background in Douglas fir, pine & cedar. Must have customer & mill connections. Send resume to Roger ONeal, Brazier Lumber Cb,, P.O. Box 99945, Tacoma, Wa. 98499.

HELP WANTED. Retiree with plywood and door experience for part time work. (714) 547-08s1.

WANTED EXPERIENCED counter man and estimator. Wadds Lumber Co., North Hollywood, Ca. (213) 8'17-4129.

GIassfifffied AdventEsem@mts

HELP WANTED

SALESMAN WANTED to represent exporl and import company and plywood and doors. (213) 385-0459.

EXPERIENCED HARDWARE department manager. Lumber experience helpful. Mar Vista Lumber Co. West Los Angeles, Ca. (213) 390-3621, Mr. Swartz.

EXPERIENCED lumber yard foreman for wholesale softwood lumber distributor in the San Joaquin Valley. Must have experience in arranging inventory, taking telephone orders, filling orders, loading, unloading and routing trucks and supervising yard and truck oersonnel. All replies confidential: To Whom It May Coniern, P.O. Box 1 1428. Fresno. Ca. 93773.

LUMBER SALESMAN: Fresno Area: Experience in contractors, retail sales, and/or industrial accounts. Portland Area: direct sales (all types). L. A, Basin: Experience in R.V. & Mobile Homes. furniture or industrial accounts. Send Resume to: Intetnational Forest Products, c/o Bill Nunnally, P.O. Box 787. Chino. Ca. 91710.

replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca.92660. Make checks payable to The Merchant Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is tll.e 22nd of the month.

BUSIN ESS OPPORTU N ITIES RENTAL OPPORTUNITY CITY OF INDUSTRY

Attractive air conditioned office bldg. approx. 1700 sq. ft., open yard space approx. 15,000 sq. ft. r.r. spur, fenced and paved yard, off street parking. Ready for occupancy about Jan. l,1978. (213) 968-9322. Reply to: P.O' Box 2425' ln' dtttry,Ca. 91746,

FOR SALE

FOR SALE - lumber truck & trailer1969 GMC, engine 318 Detroit 8V7lN. Transmission 5 and 4. Flatbed with roller. Trailer, l8' utility flatbed with roller, Z-axle $14,000. Phone (213) 5964475, (714) 527-2285 ., 10742 Los Alamitos Blvd., our 76th year. Contact Gerrit Vos.

FOR SALL '/"" - t/"" t",rgh t"d*..d .gt. cultural stakes (2nd growth with sapwood) *may be pressure treated for approx. $50 per M *available in 2' through 6' lengths * pulled one length per bundle *ideal for your customers who use expendible garden or nursery stakes. 6' @ 10d ea 5' @-8d ea. 4', 3' and 2' @ l( per lineal ft. *available in T&T or single bundle quantities. Call Schmidbauer Lumber Co. (707) 443-7025 for information and samples.

SINCE 1876YOURCOMPLETE GUIDE... lumbermGn$ rGd [001t $crulcG

The LumbermcnE Red Book llatsall producers, wholesalers, retailers of lumber and wood products of any kind, and. all manufac' turers ofwood furniture, cabinets and millworkmobile homes, prefab houses and moduJar unitswood recreational products, sportsware and toys - boxes, crates, pallets and industrial productsand all other products using wood in any form.

A Rcd Eook lletlng ahowgthe exact business name - complete address, including

P.O. Box andZlP CODE!concise description of what the business does - special data such as location ot purchaslng deperlmentthe financial strength rating (not alone the net worth' but what is available to crodltols)the exact payment rating (how li pays: prompt, slow, very slow).

A Rod Book credit rating is eccurate, because the man who assigned it is a epeclallst in th€ tield we cover. His rating allows you to make an lmmedlate decision!

Please send more infrcrmdbn, wifrput oUlgdton

ARCATA

Arcata Redwood Co.. -.

tsUVERS'

S. F. BAY AREA

NORTHERN CALIFORNIA

Cal-PacificManufacturinq............

C.oslaTrucking^Co.. .{800}862.49S9.rursstonrenceJupptvu0.........

Reid & Wright

Jrmpsonbuildtng^Suppty{,0........

Jrmpson trmberuo.

Twin Harbon Lumber Co. {DF & Rdw.).

Wood l\4arkets, Inc..

AN DE RSON

Kimberly.Clark Corp. Bhinohide mldg. millwork.

Paul Eunyan Lumber Co.

CATPEI tA

Masonite Western Lumber Div.

CIOVERDAT E BowmanLumberSales. ............

G&RLumberCo.

Kinlon Div. (Bolando Lumber).

Rounds Lumber Co. .(707)433.4816.

C0RillftlG

Crane [4ills.

EUBEKA

Doug.GrantTruckTransponation tet nrver Jawmrils

SchmidbauerLumberCo... : :.. :. ...

FAIRFIELO

Sequoia Supply FORT BRAGG

Georgia.Pacif ic Corp (Redwood)

Holmes Lumber Co., Fred C.

Niesen-Ward Forest Products FR ESt\I O

Georgia-Pacif ic Warehouse.

Lumber 0ealers l\4aterials Co.. . PacificForestProOuits,ini- : :. : :....

P.8.0.D, Wholesale 0istributo6 MORGAN HII.T

Niesen.Ward Forest Produch BedwoodEmpire,lnc..

REDOIT\IG ABEA

Feather EiverMouldinq C0.. . Fibreboard Corp. Fibreboard Co.p.

LouisianaPacific Corp. (RedBlutf).

LumberDealersMaterial C0.

Siera Pacific tnouitriei(Niioi). : .

SieraPacific lndusiriiiiLbi.l.. :. : : . : :

Wimonsin California Forest Products.

NNERGHANT NNAGAZINIE BUYtrRSz GUIDtr

PACIFIC NORTHWEST STATES

AUBU 8N

Palmer G. Lewis

BREMERTO N

Palmer G. Lewis

EVER ETT

Palmer G. Lewis

KENMO RE

Palmer G. Lewis

KI R KLANO

WASHINGTON

Simpson EuildingSupply Co..

TACEY

Palmer G. Lewis

r0itGvt Ew

UnionPacific Railroad.

SEATTTE

Georgia-PacificCorp.

l,,lanke Lumber Co.

Palmer G. Lewis

Pacilic States Transpon .'

RaintreeLumber,lnc.

Simpson Timber Co.

Union Pacilic Railroad.

SHELTON

Simpson Euilding Supply Co.

SPOKANE

Georgia-PacificCorp. ......

Palmer G. Lewis

ThompsonTileCo., Inc., .

UnionPacilic Railroad.

TACOMA

AmericanPlywoodAssn.

Georgia-PacificCorp.

LouisianaPacificCorp.

llanke Lumber Co.

NationalGypsumCo. ... ......

RainForest,lnc.....

UnionPacific Railroad.

VAI{CO UVE R

Hyde Development.lnc..

WATLA WAI.tA

UnionPacific Railraod.

BEAVERTON OREGON

BurnsLumberCo.

EENO

Union Pacific Railroad

c00s 8AY

CoosHead Lumber&Plywood.

CO RVAt LIS

Bonninqlon Lumber Co..

BrandS. Coro.. .. .(503- 757.7676

D EXTE R American Lumberspecies....

OITLARD/MYRTI.E CREEK

Fibreboard Forest Products (0illardl.

Fibreboard Forest Products ([4vrtl€ Creek)

EUGENE Al Peirce Companv

Frem0ntForestProducts ......,....

Georgia.PacilicCorp.

Pacilic Yard Seruice

Bolando Lumber Co.

Twin Harbors Lumber Co.

Union Pacific Railroad

TAKE OSWEGO

Simon,Crabtree& Ryan

WHITE CITY American ForestProducts... MED FO RO

STATES COLORADO

COTORADO SPRINGS

ColoradoSpringsSupply Co.

Colorado Wholesale Supply Co.

Crawford Door Sales (Chytraus Co.l

DENVER

Brown Lumber Sales Co.

Caipetspmialities, rnc.

Georgia-PacificCorp.,..

Giltings Lumber Co.

KochDistributingCo.

KoppenCo.,lnc....., u. ). uvpsum Lo.

RYE oukeCityLumberCo., lnc.

MONTANA

BILTINGS

Georgia-PacificCorp.

SUTTE

[Jnion Pacific Railroad

GREAT FATTS

Wholesale Flooring, Inc..

Yaw Kinney Co., Inc.

Mtss0 u tA

Louisiana.PacilicCorp. UTAH

OGDEN

Georgia'PacificCorp. BoiseCascadeCorp. Lumber Yard Supply

OBOTUAROES

JIM

GLADD

James W. Gladd, 52, vice president of Plains Lumber Co., Garden Grove, Ca., died November 8 of a heart attack. He was born in Ft. Gibson, Ok.

A onetime catcher for the N.Y. Yankees and a player in the Pacific Coast baseball league, Mr. Gladd served in both World War II and the Korean War as a lieutenant.

He began his lumber career with the Wiley Lumber Co., working subsequently for Weyerhaeuser, Chip National, Build 'n Save and was general manager for Solana Beach Lumber, Solana Beach, Ca., before joining Plains Lumber Co. in 1973.

Mr. Gladd is survived by his widow, Eva: one son and two grandchildren.

THOMAS B. BEIL

Thomas B. "Bud" Beil, president of Ray Beil Lumber Co., Spokane, Wa., died unexpectedly of a heart attack Oct. 16, while mowing his lawn. He was 5 2.

Born in Tacoma, Wa., June 23. 1925, he began working for Ray Beii Lumber summers while attendins the University of Washington. He degan fulltime in 1949 and became presidint in 1957. The firm has carried the Beil name since 1944; previously it was known as the Baird-Naundorf Lumber Co.

A prominent civic leader, Mr. Beil was also active in industry affairs and was on the board of the Western Building Materials Association at the time of his death.

Mr. Beil is survived by his widow Rozanne S.; one brother; two sisters, a son and a daughter.

AEVERTTISERS' ONEEX

Seaoolr o @wlnqo!

From the people at Schmidbauer Lumber Company. We hope you have a prosperous New Year. Thank you for th-e opportuniti-es you have given us this past year to fill your lumber needa.

Green Douglas Fir 2 x 4 through 2 x 12 16'lengths & shorter

Partially Kiln Dried Redwood Fencing and Siding

o hessure Treated Forest Products

o Custom Treating Service

. Fencing

We invite your highly specified two-inch dimension inquiries

SCIIMIDBAUER LUMBER COMPA]\IY

P. O. Box 152, Eureka, Ca.95501 (7W14d.v7025

. Water-Borne SaIt o CCATweA o Grape5takes o Posts & Polee

HTNffiIHt ONt NATIONAT TUTNIIHAIGAN

HI1PYOU EAINA BISEM SHAff OTIHT NrcH IO{I-YOUNSH] MARKTI

From morethan 1000 exhibitors. lens ol thousands ol products, THE "NEW PRODUCT" KNOWLEDGE YOU NEED.,.

The third annual National Home Center Home lmprovement Congress & Exposition, February 5-8 in Dallas will be the biggest and best yet! You'll see and talk lo more than 1000 exhibitors in the huge Dallas Convention Center displaying the broad product mix involved in Home Center and DIY retailing. You'll view the largest exhibit ever under one roof of the newest products for home improvement, remodeling, maintenance, decoraling, home care, recreational/leisure and related needs plus manufacturers' display, merchandising and promotional'programs to build your DIY consumer sales.

Seminars and idea centerc to give you

THE MERCHANDISING SKILLS YOU NEED...

You'll learn how to effectively merchandise products and services at special seminars . seasonal promotions, in-store and outdoor displays, combination offers, product demonstrations, new store openings, newspaper advertising & mail promotions. You'll also see provocative "idea centers" including a special exhibit of Home Center retail advertising .a complete display of Home Center of The Year award entries and a special exhibit presenting How-to-do-it films on home remodeling projects.

Successfu/ Retailers will share with you

THE OPERATING KNOW-HOW YOU NEED...

You'll participate in special seminars to learn how to operate more elficiently . and profitably! On topics asked-for by Home Center executives store layout & design, product mix, inventory control & pricing, employee recruitment & training even special sessions for wholesalers. And every seminar will be presented by experienced industry leaders who know what it takes to make your business go!

and perhaps best ol all

AN OPPORTUNITY TO EXCHANGE IDEAS...

You'll talk with other retailers from small towns and major metropolitan areas independents and chains from 50 states and Canada and foreign countries and exchange ideas on lhe opportunities arising from the Do-it-Yourself trend that is sweeping the country.

The Whole World oI Home Center Retailing Will Meet in Dallas:

The DIY Retailing Management and Operating Team Owners . top manmerchandisers the manufacturers.