Big Year For Redwood

By Keith Lanning executive vice president California Redwood Association

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mand for durable, natural, energysaving building materials will boost all redwood lumber markets in Redwood shipments, up 28% in over | 975. will also increase 1977's expected rise in housing gains and the ever-expanding improvement market.

1976 with start home

Redwood lumber dealers throughout the West will enjoy a longer redwood selling season this year as do-ityourselfers acquire more leisure time for home improvement, and professional builders continue construction through winter weather.

Next year's housing start rate, estimated to reach 1.7 million units, offers great potential for redwood. Redwood amenities providing contemporary design and gracious outdoor living will be popular sales assets for 1977 single- and multi-unit builder developments.

Custom building, redwood's strongest, steadiest market, is expected to surge ahead in 1977. For the first time in two years, CRA consumer advertising and publicity will promote architectural grades for distinctive custom interior and exterior applications, part of a new trend in artistic house design.

Home remodeling, expected to top $32 billion in 1977, will boost demand for room additions, residing and paneling. Many do-it-yourselfers in 1977 will design and install their own redwood lumber paneling to complement plants, antiques, and art objects.

Story at a Glance

All redwood markets are expected to be up in'77, helped bV 1.7 million housing starts . uppers will get new promotional push as custom home building, redwood's strongest market, is expected to surge ahead.

Kimberly-Glark invites you to come down to the Banana Belt

The next time the storms are fierce in the mountains just above us, and your regular supplier is only slightly more accessible than the top of Mount Everest. be glad Kimberly-Clark chose to build its thoroughly modern, fully automated, completely computerized mill down where the birds still sino and the roads are passable. lf at f irst you don't succeed, turn back to Kimberly-Clark. Chances are we can load you up even before your frostbite recedes.

We don't mind being second choice once in a while.

Many of our "drop-ins" decide to make Kimberly-Clark first choice everv time.