Merchant Magazine - December 1969

Now! Anew BOND-DECK Producfion tinefor right-nowdeliveries crnd profifs.

During the summer Bond-Deck has been in short supply. As a builder's favorite cost-cutting decking material demand exceeded supply. We just couldn't make Bond-Deck fast enough, but it's all different now! Our more efficient production line is rolling out Bond-Deck to more than meet the demand. Cash in on Bond-Deck profits. Stock up now.

Bond-Deck cuts deck laying costs in half

Bond-Deck comes in panels rather than in pieces, which means easy laying of four runs in the time it would normally take to lay one. Your customers save money and work. You profit from sales and fast turnover.

AME M0$ 6EFUL

Few facilities for transporting f reight were more f unctionally designed than the familiar box car. Even back in the Golden Spike days of 1869 they moved more goods, faster and at lower cost, than any means before.

But our Union Pacif ic box cars have also kept pace with progress. From not much more than covered wagon size they have grown to our new 175,000 lb. capacity 86 footers. And in an infinite variety of types to meet every shipping need.

With a fleet of over 70,000 freight cars, you can depend upon Union Pacific for thefinest equipment, facilities and service for another and even greater century of progress ahead.

G-LDEN sPrKE 4iilL

rifn*n

BRIGIIT SPOTS FEW AND FAR, BETWEEN IN COMING YEAR

PRESENT INDUSTRY PROBLEMS TEMPER OUTLOOK FOR ?Os

BRISK, IF NOT BOOMING MARKET FOR SHINGLES, SHAKES

REDWOOD'S FORECAST SUNNY UNDER CLOUDY SINGLE-UNIT SKIES

NEAR TERNf OUTLOOK IS TIED TO THE RECENT PAST PLYWOOD INDUSTRY LOOKS FOR MARKET RECOVERY IN 1970

NEW LOCALE BRIGHTENS CLUB'S ANNUAL OUTING

FAR-SIGHTED OREGON RETAILER IN TOUGH MARKET

SPEAKER TELLS LUMBERMEN TO FISH OR CUT BAIT

HOO-HOO'S ANNUAL CONVENTION IS LIGHTLY ATTENDED

S.F. CLUB GETS IN-DEPTI{ CHECK-OUT ON REDWOOD

ALWAYS POPULAR VALLEY FROLIC HAS 22ND RUN THROUGH NATIONAL DEALER CONVENTION MEET IN PHOENIX

SOME BACKGROUND ON REDWOOD MARKETING PRACTICES

L.A. CLUB HAS ANNUAL CONCAT, PAST PREXY NITE

Jr,

BEPBESENTATIVES

NORTHERN CAI,IFORIIIA & PACIFIC NONTIIWDST

Cal Uyood, advertlsing and news, 5 Genoa Place, San Francisco, Calif. 94133. Phone (415) 391-0913. San Froncisco BUllng Offlco. 2O3O Union St., San Francisco, Calif. 94123. Phone (415) 346-6006.

SOIITTIIIIIN CALIFOIiNIA

l'ed TlsB, advertlslng and new8, 573 So. Lake Ave.. Pasadena. Callforni& 91101, Phone (213) 792-362;J or (213) 792-40p4.

MIDWDST

Jerry Crabbe, advertislng and news, P. O. Box B, Xenla, Ohlo 45385. Phone (513) 372-64?1.

NDITOIiIAL OFFICETI

WESTERN LUMBER & BUILDING

MATERIALS MERCITANT Is pub. llshed monthly at 6?3 So. Iako Avo.. Pasadeno, Collf. 91101. Phono (21$) 702-3628 or (213) 702-4008 b.y Californla Lumber Merchant, fnc. Please address all coxrespondence to Edltorlal Offices. Secondclass Dostase rates pald at Pasadena, - Calif,, and addltlonal of- fices. Advertlsing rates upon request.

SUBSCDIPTIONS

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TIlo Merchont Magazlno aerves the members of the: Arlzona Retall Lumber & Builders Supply Asso- clatlon. Phoenlx: Lumber Mer- chants Associatlon of Northern Callfornla, Los Altos; Montana Bullding Materlals Dealers Asso- clatlon, Helena; Mountaln States Lumber Dealera Assoclatlon, Salt Lake City and Denver; Lumber Assoclation of southern Calllor- nla, Los Anseles; Western Bulld- lng Materlaf Assoclatlon, Seattle.

TITE MERCHAI{T

ts 6n inilepenilent magazina published monthlg for those rnernberl of the lumber' and build.ing ma.terials inilustries utho need and want factual, accurate neus and an objectioe analgsis of eoents and, products of concern to them in business.

Your New Product and Source Information Book ls readY for delivery. lt's f ull of descriptions and,prices on every item offered by Fountain. In addition, it is jammed with ideas on various uses of lumber, technical details on specifying and selling laminated timbers, codes on decking and hundreds of other useful bits of information. You'll find this handy, tabbed reference saves hours of hunting. and once you make selections, it takes just one stop to pick up practically any lumber products you need. Call for your lree copy now!

Toking o Look ot the 1970s

p)ERHAPS morc than in recent I runs hieh about uhat busint'ss the first year of the new decade.

)eaIS, an\let\' rvill be like irr

Little wondt--r. Indicators of present Lrusiness conditions often secm to point in all different directions. Some say the worst is yet to come, some feel the opposite, lVlany businessmen say that no matter what the economist's charLs seem to predict, they think 1970 will be a pretty good year. Often, these usually precise men attribute their attitude to something sounding suspiciously like a hunch. Some economists and forecasters say the numbers look good, others say they look bad. Take your pick.

We'll go with the hunch artists. V'e can't sce any level in the industry really hurting from an earnings standpoint. Sales may decline, housing starts may stay slack, but as we have said before, those now in business survived the 1966-67 crunch, learned their lessons and will apply them. The bottom line of the P&L statement a year frorn now won't record any disasters. It probably won't set any new records, t:ither, except perhaps {or the widelv diversified.

Early this year, apparently soaring housing start figures 'rvere widely thought to mean a good year. Starts then began the long seven month decline. Yet most now find that the year has been a pretty good one. It seems reasonable that 1970 could well be essentially a replay.

One comforting aspect of the economist's prognostications is the almost universal agreernent that the decade of the 1970s will be a boom period for our indnstry. Extensive changes in manufacturilrg and marketing are forecast, but the general thrust appears to carr-y ample good for all. So the question for the first year of the decade seems to be as to l'hen the boom of the 70s will actually begin. Some. er-eing manufactured home starts, think they have already seen the first notches upward towards the lroom registered this ycar.

V'ith a turn oI the page, the reader can delve into the most comprehensive selection of professionally prepared business forecasts we have yet presented in these special December issues. The cast of contributors is indeed impressive: Western W'ood Products Assn., National Forest Products Assn., Calif. Redwood Assn., American Plywood Assn., Red Cedar Shingle and Hand Split Shake Bureau. and the National-American Wholesale Lumber Assn. As before, a number of shorter forecasts from other experts are presented in news story form throughout the issue. In all these, you will find some of the rnost interesting nuggets by reading between the lines.

To all our customers and friends, we send our' very best wishes and hopes for the neu. year and the new decade.

WESTERN RED CEDAR

SEASON'S GREETIIIG

LANE co.

Business Forecosl: 197O

Bright spots few and far between in the coming year

WENDELT B. BARNES Erecutive Vice President Weslern Wood Products Assn.

66fT LOOKS Iike a long. hard winter

I ahead," said Wendell B. Barnes, in an exclusive projection for The Merchant Magazine on the lumber market in 1970. Although the exec. vp. for Western Wood Products Association detects some bright spots in the coming year, his assessment of a poor winter is largely based on lean predictions for new housing starts.

Barnes cited some parallels between his economic report of 1967 and the one for the coming year. "Then, as now," he said, o'harsh fiscal and monetary restraints were l:urting the lumber industry. Available mortgage funds were scarce. But there are some significant differences, too.tt

In September of 1966, he pointed out, V/WPA estimated l.t million housing units for 1967, then six months later boosted the estimate to 1.3 million units. The seasonally adjusted annual rate of 1,336,000 in July of 1969 was still above the 1967 prediction, reflecting a high level of activity this past spring.

'oW'e worried about the availability of mortgage funds then as now. Multi-family unit developers today are feeling the squeeze as lenders ask I0 percent for mortgage money plus a percentage of rentals, locked in for ten years or more."

Barnes said the Federal Reserve Board later admitted surprise that its restrictive fiscal policies of 1966 had such an immediate and dramatic effect on home building and the lumber industry. He said the Nixon administration, with the lesson of the past in mind, today is taking steps to cushion the restrictions to permit housing construction to continue.

The Federal National Mortgage Association has weekly multi-family mortgage. purchase commitments of between $30 million and $40 million and marketed a $600 debenture offering late in August to raise additional funds for mortgage purchase commitments.

Story qI s Glonce

Continuation of the downward economic trend on into 1970 much hangs on the extent to which present monetary standards are reversed ... hoped for reversal may come in first quarter of the new year.

o'Fannie May, (FNMA) which regulates the activity of savings and loan associations, now has a greater flexibility to control the competitiveness of saving and loan institutions with other investments-" Barnes said. "This comes from legislation passed in 1967-68 in response to the credit crunch oI 1966, enabling the s&l's to stem large outflows into other money markets."

Barnes said recent cutbacks in heavy federal construction may have an unexpectedly helpful effect by freeing labor and money {or the housing and lumber industries.

The trade association executive said fears that federal construction cutbacks

will halt timber access road construction will not have the effect that some predict. He said WWPA's field foresters have found 3 billion board feet that could be made available for sale by the Forest Service with no additional roads. If the sale is large enough, Barnes said, industry will build the roads.

Barnes said that many lumber dealers were caught with substantial inventories when prices began to fall and now seek to avoid repetition of this situation by allowing the inventories to fall. "It would seem that now is the time for retailers to begin replacing depleted inventories," said Barnes, "since we cannot expect the present price level to be maintained when the change occurs, a change we expect early in L970."

Barnes also pointed out major increases in the manufacture of the new Il2" l:umber thickness. In dimension lumber volume reported to WWPA, more thar. 7O/o of dry hemlock and more than 8O/o oI dry Douglas fir production is 1$" thick. Barnes cited this as strong evidence of product acceptance which promises an easy transition to the new sizes recommended for the proposed revision of the national lumber standard.

"The best projection at this time," said Barnes, 'ois for a continuation of the downward economic trend which very likely will carry through into I9?0. What happens then will depend upon the extent present monetary standards are reversed. We r:xpect this reversal to come in the first quarter of the new year.'o

Business Forecosl: l97O

Present industry problems temper outlook for 1970s

CRISES C0\DITIONS created by rapidv ly escalating and declining demand for softwood lumber and plywood and a disintegrating housing market have marked conditions {or the forest products industry in 1969.

The contrasts of highs and lows were dramatic. But so have been the industry's accomplishments on the national scene.

A scapegoat for price and availability problems early in the year, the lumber and plywood industries by year's end had developed a genuine understanding in the Congress and the Administration that only intensified management of the nation's publicly owned lorest resources could insure sufEcient timber supplies to meet present and future housing and construction needs.

.More importantly" the crises ol 1969 required the production, distribution and consuming sectors of the industry to join together in a unified, cooperative effort to correct the early misimpressions and to strengthen the raw material supply position.

Important, too, is the fact that the events of the year have been related to future needs of the industry as well as overcoming current problems.

Two major issues for the industry in 1969 were timber availability and the credit crunch affecting housing activity.

The forest products industry faced the first problem squarely. Legislation is now before the Congress which could go a long way toward relieving much of the raw material insecurity which has been a constant threat to the industry for many years.

In seeking solutions to the credit crunch

which has affected home building activity, NFPA and other industry organizations have worked closelv with the National Association of Home Builders and other build-

Sfory qt a Glonce

Money market uncertainty clouds the near future . . . tight money expected at least thru first quarter 1.5 million housing starts probable next year softwood production should drop about 27o from this year housing demand will become increasingly critical.

ing-oriented groups concerned with thc worsening housing situation in urging the Congress and the Administration to take immediate steps to reverse the downtrend.

These are only a few examples of the way the industry's national association has been responsive to the needs of the entire {orest products industry.

A particularly thorny area has been the revision of the standard for softwood lumber. While the industry has been on the threshold of a breakthrough in resolving this issue on numerous occasions. it now appears that definite progress is imminent.

Forecasts of business activity in 1970 are mixed, due primarily to the uncertainty of money markets and their affect on housing activity. Federal monetary and fiscal policies have zeroed in at controlling inflation. As ususual, these policies have affected the credit sources for housing.

New housing starts in 1969 have dropped steadilv {rom an annual rate of 1.9 million units in January to J 4 million units in August. The September rate showed a I0 pelcent increase over August, but most housing experts call it a one-month aberration and not indicative of a turnaround in housing activity. Starts for the year should total about 1.4 million units.

Housing activity in 1970 is difficult to forecast. However, even if production reaches the 1.7 million unit mark in the fourth quarter, the year's total should be about 1.5 million units.

Softwood lumber production in the U.S. should total about 29.5 billion board feet in 1969, a two percent drop from the previous year. Forecasts of 1970 softwood production are for another year at the 29.5 billion board foot level.

Forecasts of long-range softwood lumber requirements are for a 50 percent increase in demand for lumber and plywood b1- the year 2000. With the 1969 credit crunch following so closely on the heels of the tight mortgage credit situation of 1966, the demand for housing-both rental and sale -becomes increasingly critical. Vacancy rate: are at record low levels. This trend should continue as family formations in the 1970's increase.

Hardwood lumber production in the U.S. should total about 7.8 billion board feet in 1969. a 12 percent increase over the previous )ear. In 1970 hardwood production is forecasted to decline to 7.3 billion board feet, reflecting the expected slowdowns in both consumer spending and industrial production.

,,",:. ":,: i"T"Y.i ll, ",, Producls Asrociolion

Business Forecosl: l97O

Brisk if not booming market for shingles & shakes

VIRGIL PETERSON

*". E'i:1"'J'' [: 3t"i* " " o Splil Shoke Bureou

T)ESPITE curl.ailment in the pace oI u home buildins in the U.S, during 1969. official-. oI the Red Cedar Shingle & Handsplit Shake Bureau, trade association for the industry, are anticipating a "brisk, if not booming" market for its products in 1970.

According to bureau secretary-manager

Virgil G. Peterson, the shingle and shake industry occupies a somewhat unusual position by virtue of merchandising a specialty product rather than a commodity item. 'fhe net result, says Peterson. is that "we need not be a slave to housing starts."

He pointed to the industry's inability to produce unlimited quantities of cedar shingles and shakes. regardless of demand from the marketplace, citing raw materials and available skilled labor as governing factors.

"Cedar shingles and shakes are a sPe' cialty product," he said, "and by all indices can account {or only a small segment of the nation's annual need-. for new con' slnrction and re-roofing.

Story oI o Glonce

Not tied as closely to housing starts as some wood products, shingles and shakes maintain their market wider application has sustained industry volume and profit Popularity continues to grow.

"A fall-ofi in home building can hurt us, of courst, but if we can obtain a bigger

SHINGLES ond SHAKES

slice of the smaller pie. rve can maintain our momentum," he pointed out,

As evidence of a burgeoning demandPeterson cited "per-capita consumption" in' creases by comparing annual production in recent years with one- and two-family house starts, as follows:

He stated that the steady increase in the numb'.'r of squares of shingles/shakes per housing unit is due in part to a general increase in product popularity and in part to a spectacular increase in their use for non-residential rconstruction: chu rches. schools, office buildings, shopping centers, et cetera.

"Not rnany years ago," he continued, "non-residential uses of cedar shingles and shakes were considered somewhat of an oddity. Today, they are commonplace. Further. we have such'new' uses as {ancy-butt shingles and interior paneling to add to the size of the industry's piece of the total construction pie."

The shingle business received considerable impetus as a result oI a violent hail' storm which damaged thousands of roofs in residential sections of Amarillo, Texas, in late June of last year. It is estimated that approximatelv 100,000 squares of cedar shingles were used to repair or replace these roofs.

Business Forecqsl: 197O

Redwood's forecast sunny under cloudy single-unit skies

qTEADY SUPPLY and a demonstrated r*,r ability to adapt to changing markets are the factors underlying redwood's stability in our protean economy. Large mill inventories, necessitated by the species' long drying time, and steady, reliable shipping facilities have reduced redwood's market fluctuations to a minimum.

The interestladen clouds, which are casting a pall over the single-unit market, have not afiecteil garden apartnent construction as strongly. Indeed, this latter market seems to be one of the brightest hopes on the building horizon. Redwood Iumber and plywood are currently filling demands made by this relatively new market, abatement of which seems unlikely as we enter the 70's.

Echoing the garden apartment construction rise are sound sales records in redwood manufactured products. Redwood specialty products and plywood are enabling builders to incorporate the traditional warmth and "feel" of redwood into lower cost multi-units through pre-fab procedures.

And according to buyer-tenant preference studies, a garden apartment, town house or condominium which has the "feel" of a single-unit family dwelling is preferred over t"hose which have an apartment building "feel." The warm, homelike quality of redwood, plus its low maintenance and high durability make it a first choice for low-rise residential construction, an important part of most builder's current programs.

But this should by no means be construed as a reversal of redwood's most basic appealquality. While redwood manufactured products and plywood are

being used extensively in multi-unit construction, no concessions have been made, or will be maden to alter redwood's tradi-

Siory dI d Glonce

Garden apartment construction continues strong, more stress on redwood in the home improvement market ... recent change of A-grade to clear ... multiple use forests help redwood's public rmage.

tional appeal. There will always be a quality market, single-unit or cluster, and it is there that redwood belongs.

Just as redwood belongs in the home improvement market, originally a spin. off of the new construction lag of rwo years ago. In lieu of a new home, many homeowners are spending significant sums to improve and enhance their present residences. This market will be given even further impetus with the forthcoming "ft's Home Improvement Timer" in which redwood products figure prominent. ly.

Redwood appeals to diversified markets in terms of grades as well as in terms of new products and uses. Of no little significance is the recent grade name change -from o'A-Grade" to o'Clear." I heartily endorse this splendid change; one which I feel is long overdue. It gives redwood a completely cohesive grade nomenclaturg the first, I believe, for any commercial species. This means a grade for every pur-

pose, whether with knots or without, all heart or heart and sapwood.

West Coast architects and builders have long specified clear redwood for siding and paneling and the trend has spread across the country. In addition to use for paneling and siding, this excellent and distinctive building material is selling well {or decks and other garden applications where there is no direct contact with the ground.

Much of the outcry from preservation. ist groups has waned with the redwood park Iegislation which withdrew 28,000 acres of redwood timberland from pri. vate ownership. The efiect of tlis appro. priation will vary with individual redwood producing companies. However, the forestry practices of CRA member companies will insure continued re-growth and har. vest of redwood treesthe fastest growing North American commercial coniferassuring perpetual supply as the industry nears its long-sought goal of sustained yield.

Demonstrating that our highly productive lands need not be limited to single uses, the Redwood Industry Recreation Areas program will continue as we enter the new decade. For the fourth year, the industry has opened 380,000 acres of privately owned land to recreationists, a fine example of progressive land management.

And so we, as an industry, enter the 70'sinvading new markets and ex. panding selected old ones, providing recreation facilities to the public we serve, and perhaps most importandy, adapting to the changing needs and wishes of our society.

PHILI-IP T. FARNSWORTH Execulive Vice President Coliforniq Redwood Astociolion

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Dick BuckinghomAl BufkinNorb Bundschuh -

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Herb CobbleQsqvgs CoeBob CollierJim

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Leon DichterEd DifoniH. W. DillJock Dollor

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Jim PottrstzCqrl PoynerMel Prowitz$qm

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STEPHEN G. FREEXTAN &. CO.

Newport Beoch, Colifornio

Business Forecosl: l97O

A PROJECTION as to what next year 'IL rni11 bring for the wood products industry seems irrevocably tied to recent past events and the changing nature of one of our foremost markets.

Throughout 1969, we have seen some parallels to the 1966 housing decline that resulted from tightening monetary policy by the federal government. The decline of housing starts this year has not been as precipitous as in 1966 nor has commercial money dried up as it did three years ago. Nevertheless, our housing production rate continues to drop and many economists feel that the low point will not be reached until the first quarter of next year. Almost all projections for housing in 1970 predict an upturn though timing differs widely.

A year ago, we were gravely concerned with the adequacy of available timber supply to meet the housing goal ol 26 million housing units over the next ten years. Demand incr eased as did prices ; but by spring of 1969, most everyone in the industry recognized that there was a distinct difierence in the short-term supply needs and the long-term situation. A sharp break in prices ensued in many commodity wood products with the eventual curtailment of production within the industry.

Anothel factor must be considered in our housing potential for next year and beyond. There are dramatic changes taking place right now in the overall o'mix" of housing units. We have seen the proportionate increase of multi-family units as compared to single-family dwellings. The significant advances of the mobile

home industry in providing housing units have become a factor. Factory-built or "box" construction is upon us and seems certain to increase its share of the overall market rapidly. Thus, the average footage per housing unit of our industry's product can be expected to decline.

Sfory qf o Glonce

Modest increase should begin this spring . supply and demand could be adversely affected by misreading industry indicators . factory-built housing will continue upswing overall long term outlook is good.

It would seem, therefore, that early 1970 could very well be the low point in housing with a modest increase in activity beginning in the second quarter and continuing on through the year. The "time lug" inherent in housing turnarounds could easily mean next summer to lumber and plywood people and, more importantly, from a lower base than we have at the present time.

Another danger not often mentioned is what I term the sensitivity of our present markets. From all reports, there has been a slowdown of direct mill shipments from that of 1968 and early 1969. Sales through wholesale distribution yards have been very good which indicates that substantial numbers of retailers and consu-

mers are reluctant to commit themselves beyond immediate needs. This situation leaves us open to all sorts of things. If week-to-week orders at the consuming level decline, it could be a rapid one. Conversely, this can also lead to spurts of increased activity that could result in dislocations andfor a false reading of our near-term prospects. For example, a rise in prices could provide a psychological lift that would prompt dealers to replenish inventories without a corresponding increase in real demand.

Continued slowdown of housing could well lead to further production cutbacks at the producing level in early 1970. In mid-year, the flexibility of the producers to quickly meet the demand of an upturn in housing might well be impaired, causing prices once more to increase rapidly.

Industrial demand should remain good {or wood produ'cts and will be buoyed by the fact that housing is down. A producer's return on his log does not change in relation to his market and if demand slackens for the construction grades, then there could be shortages of the upper grades simply due to an overall decline in production.

Without doubt, the next decade before us will bring more demand for our wood products because of the tremendous need for housing and the overall growth of the economy. We should have a glimpse of these exciting years by late next summer. Hopefully, our industry can take this current period to prepare for such changes in an orderly fashion.

Wolem Lurnbcr & lullding llotcriol: MEiCI{ANT

J. J. MULROONEY Execulive Vice Presidenl Notionol-,Americon Wholesole Lumber Assn.

Near term ouilook is tied to the recent past

Business ForeGoSf: 197O

Plywood fooks for market recovery in 1970 industry

BRONSON J. LEWIS

Execulive vice presidenl Americon Plywood Associotion

tTtHE PRICE-SUPPLY crisis in thc r spring of 1969. followed by the decline in U.S. housing starts, made this year one of the most difficult in the history o{ the plywood industry. We've twice revised our industry production forecast downward the new estimate is for total plywood sales o{ 14.5 billion sq. ft. at year-end, down considerably from the I.5.6 billion originally predicted in January.

But in spite of the 1969 sales drop, which is due almost entirely to the weakness of the housing market, the outlook for 1970 and the decade ahead is not bleak.

In October we dedicated a new $1 billion research center for the plywood association in Tacoma, The new laboratories, incorporating sonre of the world's most sophisticated equipment for the testing and development of wood products, will be the springboard for research-oriented promotional prograrns that will help make us Iess dependent on any single market.

Another achievement in 1969 was the establishment o{ American Wood Systems. This affiliate bf the plywood association will provide national engineering, marketing and distribution services for a large family of pre-engineered wood building system6.

new concepts in nrortgage financing that will enable the housing industry to function smoothly even during those periods when it becomes necessary to put on the brakes to stave off inflation.

Sfory qi q Glonce

Despite a rough 1969, outlook is tinged with optimism that better times are very near . . . extensive assn. work on new markets saved '69 disaster major housing market projects are set for 1970 . demand will spur eventual recovery of housing market.

special atlention in plywood association proframs:

Concentration on product research and market development assisting both public and private low-income housing projerts.

. Increased research into combina' tions of plywood and other materials that provide genuint: low-cost solutions in mass produced factory-built housing. Methods of fastening dissimilar materials will receive particular attention to complement thc work already done on fastening of piywood to melal.

o Development of standards for measuring the durability of fire-retardent treated wood will be accelerated. During r o'70, the plywood association will initi- The plywood association's 1970 pro- :: rr, -.- r--- L-,:rr:__.- ^^r^ _^^^_i+i^-

lne plywood assoclatron s rviu Prosram will co'cenrrate ;; ,nurt"o itu, ];...jlf:* 1::, o-l].1t:9'.":*^-:"::fl'lt?l :il;

:r '1" '"'i T:1\ '.:1 ,"13:: :1I "l-'h:,-Y' I. sales suclr as row-lncome nousrng ano ap- i' l'oresl Products Laboratory on fireplications in the rapictly ;;;;ir? ii"ia li retardant treated exterior walls' transportation. W"iu" 'been "grJatly en- . Accelerated support of the fast'grow' "ou."g".l by the growing stren-gih of our ing mobile home industry, whigh h3. nerv riarkets in ge-neral indr.rt.i-al applica- workeC closely with the association's tech' tions and agricuiure. Without these mark- nical services division in the development (.ts our l9Z9 sales picture would have of plywood structural floor systems for been very much worse. mobile homes.

In looking at the next decade, we're en- o The plywood association will launch couraged also by the realization that the studies to evaluate more completely the Early in 1970, it is my intention to pro- -.heer weight of public demand will spur cost of the more important plywood uses pose to the {orest industry the formation an eventual recovery in housing. The de- in housing. This is vital because of the of a permanent long range Housing Sup- mand for our products may well be ex- dearth of information on in-place costs of ply Coordinating Committee. We need to plosive. We'll meet it by leading technical present rysiems. put the combined talents o{ our industry innovation and market development in The outlook for 1970, then, is tinged professionals and the best outside low-income housing, with concepts and with optimism that better times may be financial brains in the country together systems {or site-built, industrialized and just around the cornerand with awareto work on a continuing legislative pro- mobile homes. ness that if volume is to be increased. gram. This program would have as its During 1970, five key areas of the changing market conditions must be'antimain objective the development of entirely housing market will be singled out for cipated and new rrlarkets created.

New locale brightens club's annual outing

'II/TOVING from a high to a low desert J-Yl locale for this year's family outing, Los Angeles Hoo.Hoo Club 2 weekended at the Shadow Mountain Country Club in Palm Deserl Calif. A good move.

Not changed was the successful routine

t?S'ir.; F*st

of door prizes for all the gals, golf, tennis, flight: Don Stobaugh; 2nd flight: Don swimming and good times for all and a Bailey; 3rd flight: Wayre Gardner. welcome blast of hot desert sun. Taking home the hardware irr the Retailer Ken Kenoffel of Arkay Lumber women's division were Tine McGuire, low Co., Burbank, Calif., won low gross in gross; Vicky Barnes, low netl runner up, the men's golf; Bill Fox won low net. First Dolores Coleman.

Weslem

Dorman and Polly Dane. (9) Ed Both and Hugh Hurth. {10) Rodonna Diggs, Edna and Bill Fox. (11) Glen and Beryle Chasteen. (12) Joe and Diann Contestabile. (131 Carmel Bailey, Emil Lug and Don Bailey. fl4) George and Shirley Stow. (l5l Diggs and Roody Rood-

man. (16) lvan Hanington and Barbara Quaftrocchi. (lD Lou and Betty Markworth. (18) Jerry and Tine McGuire. (19) Rick and Mary Clough. The annual family weekend event is one ol the most popular on the club calendar.

IR0PHY TIITE (11 Pete Diggs and Wayne Gardner. P) Don Stobaugh. (3) Diggs and Ken Kenoffel. 0) Jim and Vicky Barnes. 6) Golf winner Delores Goleman taking a bow. (6) Colleen and Cindy Gardner. 0) Frank Quattrocchi, Sylvia and Jim Frodsham. (8)

66f F YO|J CAYT find it at Big Pines. r then nobody's got it!"

Enviable reputation for a lumber yard to have? You bet it is. But that's the reputation that Big Pines Lumber Co. enioys in Medford, Oregon. And it's one they have had to earn. But earned it thev have. as they have strived to be foremost in ,nerchandising and promotion in this picturesque town of 30,000 people situated near the world-famed Rogue River.

The history of Big Pines Lumber goes back to l90B when present owner Burt Thierolf's father started the business wirh two other men. In later years, old-time names, like W. E. W'endling of Wendling-Nathan Lumber Co., were linked intimately with the business. In I9IB, Burt's {ather became sole owner of the business.

From 1908 to 1916. Rig Pines had been a chain of yards encompassing outlying towns like Cold Hill, Eagle Point and Talent. By the time of World War I, truck ownership had become widespread and it became fashionable for the farmer to come to the "big city," so Big Pines closed down it-. smaller yards and concentrated all its efiorts in Medford.

Present management notes a similarity between conditions frorn lglB-1932 and conditions now. Big Pines still has notes in their files from those years "when ten percent was very common." Common practirc was lor the promissory noies to have the rate of interest filled in by the printero and ten percent was the usual ! But owner lJurt Thierolf recalls his dad's

Far sighted planning keeps Oregon retail

old-fashioned hip-pocket banker, Ben Harder, would cro.ss out ten percent and write BYz!

Burt went off to war in the forties. When he returned in 1946. his father's health *as faihng. So Burt bi'gbn tb take over. He also began to push merchandising and in 1969, it seems to have been a very good thing that merchandising got some emphasis.

The general economy of the Rogue Riv. er Valley has been very slow thesc last three years and building is. and has been, virtualll' at a standstill. Todav, Burt points out, the emphasis must be on the consumer becaust' "he's all that's left."

Big Pines has done a good contractor business and has a loyal clientele. but since new starts have evaporated, these contractors aren't all that busy. So it's the store that's doing the job for Rig Pines these days.

To get Nlr. and Mrs. Nledford homeowner into the siole, Big Pines uses various media to qet across its message..They

advertise daily on the \BC morning news: twice a week, they feature ads in the lo. cal paper. In addition, when Rig Pines is running a special promotion, the store uses two other radio stations.

Advertising, in generat, doeS not mention price, it tends to feature benefits and quality. Burt will tell you that no one

Sfory ot s Glonce

Long a leader, Big Pines' story is one of continual change, improvement and updating. Their foreward thinking has enabled them to prosper where others have not even managed to survive the slow building market.

ever bough't a pricc, but people certainly like the benefits, so this is what he sells. It kind of reminds you of that old saying: "Sell the siz-z-z-le. not the steakl"

Sales personnel are trained to sell convenience, rrot price. Big Pines recentll' took on the Pabco line and put in all three lines of paint. The store in Medford that had formerly had the Pabco line only carried the low end and was not too successful with it. Rut Rie Pines finds the high end oI the lines moves quite well for thenr--and with a good mark-up! But it takes some salesmanship.

"I)o you like to paint, Mrs. Customer?"

"Wellll, no."

"Does your husband like to paint?"

"Well-I, no!"

"Then why not get the $7.49 paint? It'll last much longer and you won't have to re-paint so often. You'll find it's a lot

N0 Mllll skirts here! Ladies with parasols pause by the lumber yard in 1918. Contralt today'i display windows with these dark operings. Prejent ownei Thierolf is the babe in arms.

C0NTlllUAt updating shows in present store. Large warehouse is off came'a to right. Patrons use both sidewaik and store parking. Remodeiing took place in 1956; still looks modern.

I top in tough market

('asier to clean, too. And it slrould last for five years."

Big Pines finds thr.ir high quality line far out-selling the lower quality line.

To ket'p their sales people in top notch trim, Big Pines has a sales meeting once a week. It's gencrally held in the evening, for a short period a{tcr work. Suppliers are invited in to show the advantages of their products and the suppliers are encouraged to teach Big Pints people to sell benefits.

The stortr itself operatt's on the super market principle. All merchandise is well displayed and {eatures an easily seen price tag. On top of each island is a small sign with thc slogan, "Servt' yourself or rve will lre pleased to help you."

And Burt will tell you it works. "Wt, encourage sel{-service, but if our custorner has a question or a problem, we're right there to help." Customers can have confrdence in Big Pines' personnel because most of Big Pines' people have been there

for malr,v, nlany ycars. Average length of scrvice is well in ex<:es-. of ten years, (And that doesn't count N{iss Eiker. the bookkeeper, who recently retirecl after nearly fifty vcars of service ! )

One of the biggest problcms facing Big Pitre-s' management today is the lack of qualified people to start work. Big Pines is constantly looking fol people to add to the stafi, but there just aren't many of these people around with a good building background. Big Pines believes in promotion from within and all of the people in management positions today started with the firm 1.5 and 25 years ago.

The future looks bright at Big Pines. After all, the firm has weatheretl two World W'ars, the Depressiorr. and sevei'al lect:ssions. .Nllort over, thel' have come from the horse and buggy age through automobile-" and jet planes and LEMs that go to the moon. With all that out of the way, tht' next fifty years should he even tttrlre successful.

t00l(ltlG 0YER house plans for movie star Ginger Rogers'new home (1) are Big Pines'veteran Bill Cooper, mgr., and owner Burt Thierolf. (0 Store mgr. Jack Boardman shows Medford housewife divider

display. (3) Heading up truck fleet is 2O-year man brighten tool display. 0) Pabco paint has been a Howard Lockwood. (4) Well-planned store has ample good seller for the yard. (8) Packaged wood shelving traffic space, good lighting. (5) Fireplaces and fire is a popular item. (9) Ample stocks of carded, binned tools are big December sellers. (6) 0verhead lights kitchen hardware.

NEWS BRITTS

W'ard and Harrington Lumber Co's. new 7 acre headquarters in Fullerton, Calif., will stock gourmet grocery items a 7Vo increase to 826.9 billion in contract ualue ol residential building in 1970 is predicted by F. W. Dodge; eyen a predicted 1.7 million year will ldl lar slwrt oI needs

Weyerhaeuser Co. reports a profit oI $96.4 million in the lst 9 months of 1969, a 20/o iurnp over 1968 . Boise Cascade had, a 24/o earning increase in the lst 9 months of 1969, total take: $68.27 mil'lion . U. S. Gypsum pl'ans a $I00 million complex in British Columbia

Savings and loan organizations in So. Calif. report the worst deposit dip since the 1930's; $275 million decline makes it tough for mortgage seekers . . . Although national retail sales droppeil 4/o during one week in October they are still ahead of1968...

International Paper Co. co-sponsored Apolb 12 space coverage on CBS Budget Director Robert Mayo estimates housing storts will total between 1.4 and 1.5 million this year Armstrong Cork Co. will increase prices on most lines of asphalt, vinyl-asbestos and vinyl floor tile effeetive January l, 1970. .

Lumber Productso Portland, Ore., warehouse and ofrce was d,estroyed, in a 5 alarm fire; rebuild,ing is already underway . a new Delaney Door Store is located at 3ll E. Live Oak, Arcadia, Calif. . . . Bagdad Copper Corp., Phoenix, Ariz., ocquired Braham Industries, Orange, Calif., manufacturers of plastic valves

Pacific Lumber Co. will acquire Victor F4uipment Co. stock valued at about $25 million . . . Homar, lnc., opened its Van' couver, Wash. outlet . San Diego, Calif., based Handyman opened a new hom,e cen' ,er in So. E. Portland, Ore.

More than $24 million will be inuested, in a ner,v plywood mill, particleboard plant and log merchandiser by W'eyerhaeuser Co. at its Klamath Falls, Ore., plansite Pres. Nixon's task force on lumber predicted an acute timber shortage in the next five years, with higher prices and a shift n substitute materi.al^s .

Wisconsin-California Forest Products moved to larger quarters ar 225 Locust St.n Redding, Calif. .,. . a Lakeport, Calif., lumber firm is appealing its denial ol a use permit at its new Highway 29 site the corporate narne will now be used by all Mouldings, Inc., distribution centers . '

Two fires set at Sunset Builders Supply, Coeur d' Alene, Idaho, were set by a 19 year old, girl a joint HUD and Federal National Mortgage fusn. plan will provide $650 million for lower income family housirg . . . the American Institute of Timber Construction will moue its headqtnrters to Denver, Colo., from Washington, D. C.

The Defense Supply Agenqr, responsihle for buying lumber products for the Armed Forces, has consolidated its lumber procurement at Portland Ealon Yale & Towne expect record 1969 capital spending in excess of. $60 rnihlian, forecasts the same for '70 ...Troy Lumber Co., Moscow, Ida. ho, has completed their nifty showroom remodeling job.

South Bay Redwood Co., Hawthorne, Calif.o completed the o'underground" and blacktopping of their 22 acre site in Orange, Calif.. . Hayward Lumber, Salinas, Calif., Capitol Lumber Co.o Sacramento, Calif., and Santa Cruz Lumber, Santa Cruz, Calif., have all built new laciJities .

Westem Lurnber & Bullding flloteriols MERCHANT

American Forest Products Corp. has de clared a 3/o stoek dividend; also is proposing to acquire Mod,ern Materials Corp., Detroit, Mich., in a $4.65 million exchange of stock; Modern Materials produces aluminum siding, other aluminum building products

The Western Building Material Assn. has chosen a site in Evergreen Parlq Olympia, Wash., for its new headquarters building . Kamloops Pulp & Paper Co. purclwsed Blue River Sawmills, Ltd. .

President Nixon appointed a task force on l,ow income housing; members include Robert V. Hansberger, chairman of the board, Boise Cascade . . The American Plywood Assn. has dedicated their new research center in Tacoma St. Regis Paper Co. pla;ns to close its Tacoma, Wash., plant

The NFPA reports that the August lumber production rate d,eclined' I0.5/o below the July rate and 2.9/o below last year's August rate . Kaiser Aluminum joined Aetna Life & Casualty Co. to form a land co. worth $160 million with 1,000s of California acres being developed . .

Potlatch Forests, San Francisco, were approoeil a listing on the New York Stock Exchange Hambro Forest Products, Crescent City, Calif., and Southwest Forest Industries, Phoenix, Ariz., joined, the National Particleboard fusn. Sierra Pacific Industries, Arcata, Calif., boasts a 36/o inoease in the lst 9 months of 1969; sales total about $29.7 million

Natipnal Assn. ol Home BuiJd,ers is stepping up its attack on outmoded and re strictive building codes Pan Lumber's proposed retail yard in Lake Oswego, Ore., is still being hung up by the county commissioners Boise Cascade paid more than $2 million in state taxes last year in Washington; a year ago, B-C's investment in Washington in property, plants, equipment, timberlands. etc. totaleil about $51 million.

FULL LINE WllOLESALE FOR EI/ERY DEALER NEED

REDWO0D Xo ano Green Lumber. Thin Panelings, Pre-Stained Sidings, Redwood ptywood, Split Products, Shingles and Shakes

D0UGLAS FIR KD and Green Lumber, Special Guttings, Regular and Speciatty ptywoods

OVERLAID PRODUCTS High and Medium Density 0verlaid Ptywoods, Decorative overtays

CEILING PRODUCTS ceiling Tite, Lay-in panets and suspension Systems

INSULATING PRODUCTS Insulating Shearhing, Building Board and Roof Deck

D00RS fntrance and Interior Flush Doors, European and Mediterranean Carved panel Doors, Standard Stile and Rait

Faster Delivery and Better Quality Gomes From SIMPS(IN

SEASON'S CRtr,E']TNNGS

GALEN BAR

DECEMBER

Hoo-Hoo-Ette Club l-December 8, meeting, Thistle Inn, Los Angeles, Montana Building Material Dealers dssn.December 11, winter board of directors meeting, association offices, Helena, Mont.

Hoo-Hoo-Ette Club 10December 11, Christmas meeting anti party, Iiing's X Restaurant, Los Angeles.

Los Angeles Hoo-Hoo Club 2-December 12, Country Club, Lakewood.

San Francisco Hoo-Hoo Club 9-December 12, Christmas party fol Columbia Park Boys Club, Fairmont Hotel, San Francisco.

Hoo-Hoo-Ette Clubs 3, 8, l4-December 12, joint Christmas party, place to be announced.

East Bay Hoo-Hoo Club 39-December 15, surprise Christmas pat'ty, place to be announced.

Black Bart Hoo-Hoo Club l8l-December 20, annual Christmas dinner-dance, Redwood Valley Grange.

JANUARY, 1970

East Bay Hoo-Hoo Club 89-January, San Francisco night, North Beach dinner, place to be announced.

Iledford IIoo-IIoo Club 97-.Ianuary 7, meeting, place to be announced.

Hoo-Hoo-Ette Club l-January 12, meeting, The Turf Club, PicoRivera, Calif.

Rogue Valley Hoo-Hoo Club 94-January 16, concat, Redding, Calif.

Sacramento Hoo-Hoo Club l09-January 20, meeting, Gondolier', Sacramento, Calif.

Black Bart Hoo-Hoo Club l8l-Janubry 21, sports night, The Encore. Cloverdale. Calif.

FEBRU.ARY, 1970

lledford Hoo-Hoo Club 97-February 4, meeting, place to be announced.

Western TV'ood Moulding & llilln'ork Producers-February 5-6, meeting, place to be announced.

Western Building Material Assn.-February 6-7,67th annual western exnosition, Seattle, Wash.

Imported Hardwood Products Assn.-February 12-15, convention, Newporter Inn, Newport Beach, Calif.

Sacramento Hoo-Hoo Club l09-February 13, annual dinner-dance, Elks Club, Sacramento, Calif.

MARCH, I97O

Sacramento Hoo-Hoo Club 109-March 17, meeting, Gondolier, Saclamento. Calif.

AFPC Streomlines ldentity

PINE

The American Forest Products Corp., moving to better their corporate identity, is changing the name of some of its subsidiaries. The firms will now be known, for example, as American Forest Products Corp., Tarter, Webster & Johnson Div. Other AFPC divisions will be Harbor Box Div. and Mt. Whitney Div. The changes are in name only. the company, services and people re' main the same.

REDWOOD Hooker Buying Moson Supplies

Hooker American Inc. of Los Angeles mon stock.

Inc. has agreed to acquire for approximately $500,000 Mason Supplies in Hooker com-

Mason. {ounded in 1937, had annual sales volume in excess of $1.5 million in 1968. James Hooker, president of Hooker American, said that Mason will be the base for a major corporate expansion in the building material field.

Mason will operate as a wholly-owned subsidiary of Hooker American under present'management, headed by president Paul Sink. The agreement is subject to approval of Mason's sharehold-

Lakewood

Dick Harmer

Remember how Paul Bunyan started the building materials industry with his sourdough flaplacks?

The leftovers were s0 tough and hard he shingled a whole l0gging camp with 'em. Trouble was he couldn't keep up with orders, sizes, c0lors, cash sales, charge sales, and what have you. Darn near went broke!

But Paul might be the biggest in the business today if he'd had Clary Datacomp's Lumberjac-l automatic data p'ocessing system. Does automatically allthings Paulwas tryingto do hisself. Things like Inventory control

Daily cash flow reports

Itemized sales volume reports

Automatic conversi0n to board feet, square feet, lineal feet, bundles, and other special units

Cash sales

Charge sales

Accounts payable

General accounting- payroll, aging of receivables, profit and loss statements, etc.

By golly, Paul would have made a pile if he'd had Lumberjac-|. Beats the profit squeeze, because it simplifies procedures, takes out human error, and saves a lot of time. No more going to the service bureau, either.

Clary gives you a choice of several convenient purchase and lease plans, with terms as low as $695. per month! You're luckier than Paul was, because you can have a Lumberjac-l system real easy. Why not look into it today? Just contact

HILE PRACTICALLY EVERYOI\E in tlecivilized world stops every year to make note in one way or another of the greatest of all hoiidays, Christmas, little thought is given, even in sermons, to the man on whom we rely completely for the Christmas story. When the story is told to wide-eyed young. sters of the birth of the baby Jesus, cradled in a manger, and of that heavenly chorus that attended the eventn seldom is mention made of the man who alone gave the world that treasure. So, every few years, in this Christmas editorial space, I try to tell again of that vastly interesting man to whom all Christmas celebrators owe so much: Doctor Luke of Antioch. I feel, to paraphrase the old, corny remark, that o'they havenot done right by our Luke." It seems nothing but fair that the man responsible gets at least honorable m*ention.

Who gave us Christmas? Iirho was it that discovered the shepherds on the hills near Bethlehem? Who gave us the picture of the 4.ngel who appeared to these simple shepherds to announce the coming of the King? 'Who alone, told the emotional story of the blessed Babe who was born in a manger in a stable where t}ese same shepherds found and worshipped him? Whatman has thrilled the souls of humans for nigh two thousand years with his sublime words: "And suddenly there was with the angel a multitude of the heavenly host praising God and saying Glory to God in the highest and on earth peace, good will to men"?

BY JACK DIONNE

1882-1966

His name was Doctor Luke; Doctor Luke of Antioch. He was a Greek physician in his earlier years. And toward the end of his splendid life he wrote a long letter to a Roman scholar named Theophilus, concerning the birth, life, works and death of a humble Jew, the son of a carpenter. So it was that the most sublime story in the history of mankind came to us through the means of a long letter, written by a Greek, to a Roman, about a Jew. That letter is tle Book of Luke.

For in the Book of Loi", *U ""r, ,i"r", do we find the story of Christmas. There, and there only, do we get the inspiration for the ringing joys, the sublime inspiration that we call the Christmas spirit. We depend for our history of Jesus and the religion He founded on the four Gospels of Mathew, Mark, Luke and John, and the Acts, all in the New Testament. Mark and John tell us nothing about the birth of Jesus. Mathew does tell of that birth, of the wise men who came from the East and found the new-born Babe in a house in Bethlehem. But nothing about a stable, a man. ger, the shepherds, and the glorified angelic chorusl nothing of the things that gave us Christmas. Mathew, Mark and John were contemporaries of Jesus. Luke was not. He was one who came after, and who, perhaps a generation after the crucifixion, gave us the beautiful Christmas story.

Reprinted by Special Reqttes,

Gttfiingx

Lumberffren: fish or cut bait

THE LIVELY Oakland Hoo-Hoo Club

L #39 at their October meetins heard Bernard C. Hartung, director, *ooi indurtry careers program, National Forest Products Association. His challenging talk, "Fish or Cut Bait," aroused a veritable storm o{ open dialogue

Pointing up the necessity of trained personnel to make the multi-million dollar forest industry plants function e{ficiently, Hartung stressed the need to present the hright future offered by the industry to young people.

Returned from a recent Northwest trip, he was pleased to note vast plans for the [uture among industry leaders. The immediate and future need for single dwelling houses and garden apartments is all too evident, he declared, and quoted Eugene Gulle.dge saying "If we don't have lumber and plywood we co"rl't build homes."

Harlung stated lhat a major recruitment program is being launched among high school students. Brochrrres poinling up opportunities are going out to high school

and c.ollege level students. A reservoir of summer jobs should be created. Improvement of rapport with schools and colleges is essential. Tell them how it is. Tell them the truth. Let them know the challenges. Let them know the opportunity is there. The question and answer period following was lively. Need for low intelligence level workers was cited by Ed French, offering opportunity for the unemployed who do not have potentials for higher brackets of employment.

Challenge or no challenge. the industry is competing for brains with highly paid electronic and other industries where a young man shortly makes $40,O00 and up, was another observation. Pete Hurd obst rved that the industry offered special rewards far and above high financial return in the nature of lot'ation and conditions oI work. Dave Jopes noted his grandfather has said the same thing. In general, the concensus was for better technical trainine and upgrading of recruitment policies.

SON and father (l) Ted and Ed French. (2) Bob Rector; Lou Godard, Hobbs Wall Lumber; Jack Crane. (3) Verlon McKinney; Gordon Saunders of Lamon

Lumber. (4) Wally Kiger and Jim Henderson. 6) Ralph Boshion. (01 Bill Elledge, extempore bartender. 0) El Werthman and Ray Morrison, Western Dry Kiln.

Hoo-Hoo's Annuol Convention

Larry Owen became. the highest current officer in Hoo-Hoo International from the West upon his election as vice president at the fraternity's lightly-attended annual convention in Milwaukee, Wis.

Other new officers are Wade P. Cory from New Jersey as president, Clyde J. Haas as treasurer, venerable Ben Springer, iecretary and immediate past president Ed Roche, now kicked upstairs as chairman.

Five members of the House of Ancients were at Milwaukee. They were Westerners Bob Johnson and Vaughan Justus; Bob Stalker, Ed Wade and the Seer Ben Springer from other parts.

Larry Owen gave a most popular report on the success{ul completion of the redwood grove project.

Final payment for the grove and the LeMaster plaque was made following the convention. More dollar bills were collected so all bills could be paid. Now Larry hopes to get enough additional contributions to place another memorial plaque (this one of wood) in the grove in recognition of the contributions made to Hoo-Hoo over the past twenty-five or more years by the present Seer, Ben Springer.

Conlributions can be sent to the central office or made through your club or jurisdictional officers.

Fobulous New UP ComPufer

Railroad freight customers in 18 cities from Seattle to Atlanta played railroad roulette recently. They were testing Union Pacific's computer-controlled method for tracing their shipments.

Given the number of the car whose location is requested a tracing clerk can pinpoint a shipment in about 3 seconds from .-ong 60,000 cars rolling at that moment on 9600 miles of UP rails.

The system is called COIN, acronym for Cornplete Operating INformation. It is built around two Omaha-based IBM System/360 Model 65 computers. These are tied by UP's vast private communications network with dozens of information gathering and disseminating centers around the country.

Up-to-the-minute location information enables a consignee to plan unloading, warehousing or production schedules with greater accuracy than ever before.

Housing Stqrts Decline Agoin

As many had expected and dreaded, housing start figures dropped in October a steep L2/o.

The October figures, latest available, were 1,342,000 units on a seasonally-adjusted annual basis, well below the 1,533,000 starts recorded in September. Those figures recorded the first increase in seven months. The decline started in February of this year.

Many economists now feel that in view of the permits recorded for future building starts, that tlie bottom has yet to be reached.

U.S. Treasury secretary Kennedy has said, "There is no real escape from present pressures until overall credrt demands can be reduced, and that in turn rests on a budget surplus and beating back inflation."

U.S. Ply Gloomy on 1970

U.S. Plywood exec.-vp. George Ingram, Jr. told a recent meeting of New York security anallnts that the firm foresees no recovery for the currently depressed housing industry in the first half o{ next year.

The firm now think:s that housing starts will hit the 1.2 million level on a seasonally adjusted basis thru the first half of 1970. The firm derives about 2B/o of its sales from home building and about 27/o from remodeling and repair.

to more ond more Colifornio deolers qnd distributors. For yeor oround supplies of dimension lumber ond precision-trimmed studs, depend on D & R.

Old Growth Fir Dimension from F.S.P. lumber Co., Port Orford, Oregon

Hemlock Sluds from Wqrrenton Lumber Co., Worrenton, Oregon

Hemlock Dimension from Westport Lumber Co., Westport, Oregon

Fast, regular ocean shipments by barge lrom Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern Catifornia construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will beneflt from using dependable D & R dimension and studs. You can reach him by calling 972-1280 or 783{544.

Redwood

Recital

afHE story of redwood and its many uses r featured a recent meeting o[ the San Francisco Hoo-Hoo Club #9.

Slanted for architects, builders and contractors, the presentation ,began with forest management practices, the structure and nature of redwood itself, its manufacture, special uses, various problems and finishing methods. A production of the California Redwood Association, it was given by CRA's John Crowley. Pete Johnson, also CRA, was chairman of the meeting.

New officers for the 1969-70 year are Ted Little, J. H. Baxter, Co., president; Lee Rappleyea, vp., California Redwood Association; and Reg Ricci, secretary, Ricci & Kruse Lumber Co.

Directors are Ed Brush, E. S. Brush & Sons; Paul Herrfeldt, Weyerhaeuser; Bill MacBeath, MacBeath Hardwood Co.; Pete Murphy, Tarter, W'ebster & Johnson; Ray Ryan, Higgins Lumber Co.; Pat Tynan, Lamon Lumber Co. and Knutc Weidman.

Glue lznu.itmfed

sold through lumber dealers exclusively prompt delivery to your customer's jobsite

full truck loads or small lots

we do the job plan "take-offs" firm quotations

FOB jobsite

no inventory problems for you

PAST and present club presidents (1) Art Wall, Arcata Redwood; Ted Little of J. H. Baxter. (2) Paul McCusker, Douglas Fir Lumber; Ed Thompson. (3) Dave Mensing, G-P Corp.; John Hoag. (4) Ex-Merchant

Magazine staffer Max Cook; Ray Tierney. 6) Jim Jackson and Paul Herrfelar, Weyerhaeuser. (6) Pat Tynan, Lamon Lumber; John Crawley, CRA. (7) R. W. Schuyler, G-P Corp.; Bud Robey, Pacific Lumber Co.

Annual Vall"y Frolic

nNE Ol' the older and more successful V Hoo-Hoo clulr events in the west is the Valley Frolic, staged this fall {or the 22nd year by the active San Joaquin Club, based in Fresno. Calif.

Installation of officers saw the following invested with their office: president. Hamilton Knott, Yosemite Lumber Co.; northern vp., Jean Hartsock, K-Y Lumber Co.; southern vp., Al Smith, Farmers Lumber; sec-treasurer. Bernie Barber, Jr., Bernie Barber & Assoc.; sgt. at arms, Ted Mathews. Pacific Forest Products.

Dircctors are Hugo Rath, Tarter, W'ebster & Johnson; Ted Felles; Rob Reid, Reid and W'right; Craig Gaffney, Bonnington Lumber; Bob Schlotthauer, I(/illard Lumber. Viceregent snark is George Haire, Riverdale Lumber. Harold Fuerst, the retiring president. was presented with a past-president's pin.

Wlt{NERS ALL (top left) Normen Cords, Craig Gaffney, Bill 0berholser, Tom Taylor. Co-chairmen (right) Ted Mathews and Jean Hartsock. Secretary Bernie Barber, Jr., Don Walker, Marion Snead and Craig Gaffney.

Larry 0eavers, who won a T.V. set. Bob Schlotthauer, (lower left) Larry Cannon, and guest. Retiring president Harold Fuerst and incoming president, Hamilton Knott.

Nolionol's Good Meet in Phoenix

Qrritt' a group oI LIIA mt'mlrers. lt'rl ],r plt'rv l)ualte Ilt'nnt'tt. anrl in< lur[irrg l]ol, llrrt<'her'. Homer Har u alrl. I-es Lev. llarn Krrolt- .{r't llasters. Lllt' Schaft'r and ert't. r 1r. .lirn \orlon. tr-trlt'llt'tl to Phoenir irr O< t,rl,t'r' to st'e rr hat L[omt'r' lras lreen cloing all tlrt'st' r'eals in far an'l\' places srtch as \\'illiarnslrrrrg. Virginia.'l'lrt'r' [outrd ortt ht rlocsn'l slrt'nd all his tinrr' lrluviny,.. g,rlf : prec'ist'lv l,t'r'aus,' Lort'n l)olnran. tht' dt'namic t'rr'<. rp. of tht' \atiorral l,rrmlrer & lluil<ling-,\latt'rials l)ealels Associalion. put ,rn srrclt ir I'artg--rrp conrt'rttiott tlrt'r'r' just \\trsn"t titnt' fof t(x) muCh t'rt'r't'is,'.

As \\'alrrt' (illrlrrcr. l-trrnl,et' Assoliatiott ,,f Sottllrtrrr (.rrli[,,r'rri;t \eletiur lr'r'ttlitrhis prerr' 'l-t'rlv lltrllin. and clt'lt'gatt's King llt'hec. []olin Lorlst't'. l'-rank I)rrrt't'll arrrl ,Jolrrr Ctrnirhl rrill tt'stifr. the 1969 (on\'('ntiorr nns outstarrrlirtg.

\\-ith speakt'rs likr' (lllrt'nt'e A.'l'honrlrson. \ l,lJ\lA's lrrilliarrt lrlt'siderrt: \\ ootlrvulrl hirrgmarr. plt'sirlt'nt. (lor.erntnt'nl,\ittiorral. \[ortgage \ssn.. rlt'1,. r',rn. Jrll .A arrtl rlt'1r. irss't. str'. for l)loltgils(, r'rt'dit. HI l): Slrt'r'nrlrr J. Jltrist'1. I'oarrl of governors" ljt'rlt'r'al llt'st'rle Svslt'nr lnrl manl- ol[rt'r-s. tlrr' .r'ssirtrrs \rel'e mosI instt ttctive. \\-e eet llte inrlrlt'ssiort lhat tht'r't'trt as rnall\-th('orit's orr lrou to lick the lrortsin3 sltot'ttr3t' as Iltt'r't' ult: spreitkt'rs. Iittlilt'r's n ill fintl lht, ttttstrt'ts l,r kt'epine thtnrst'lr t's informt'cl thr,rrrslr ullt'ttrlanct' al srrth rnct'ting--s a: this.

.\ steak ilr : l glt'at At'izrittl lliltmore golf t'ourse: lrrilliant sun. trn<l a nragniliccnI srrnst't lrlovirlt'd l,r'Jar .\ \lar-tha O'Nlallt'r- 1r'orn tlrr' pool ttrlacr' oi tll('il rrt'u home. tr lrt'r't' u gl'ouP in ultt'ttrltrnt e \\ ('fe eutel'Iaint'rl |or.allv { ilolrorlv irr the lrool br' 7:110. ollir ial quittiug tirnc). pro-

tinrt' for irrfolmal gt't-togt'th-

","n,.

:.1:,1',,

\ott'd also r.r elt' 7'/rr, .lltrchrrnt',s t'oltrnrrrists. I)itk Peterson. qt'rrial lross o{ tht' llorrttrrra l:iuilcling \Iartelial l)t'alt'rs Assn." Iloss Kint'airl. l,oss of the \i'slt'rn Building- lTallt'irrl {..rr.. ltt,l .\riz,'ttlr's :r.r'l('li.ll')'-mJlaqt'r l"r'arrk .l)ar-is.

'['lrarrk rou. Lorerr l)ormart und staff.

Chonges ot Hobbs Woll

Stt'P1.rirrg. tr1-r to lhairmtrrr ,,f lhe ltoard of Hohl,s \\'all l,rrmbcr (1o.. Irrr'. is Alfred D. Bell. Jr'. l a.sumirrg the pl'si<lt'rrcr'. \\.illiam C. Johnsorr.

'l'hat pt'renniallv happx' lurnlrt'rrnatt. Lewis A. (lodaltl. has resig. ne<l as a tliler'tor lrut is keepirru irr closc lout'h as hortoraLv tl-*si,"tant t hailrnan of thc l,oalrl. Ht' carr still lre reaclrcd must mornirrgs at the ( oml)irnv ollice at 2030 []nion St.. Satr l"r'rrrcisc'o.

Dwight Curran, American Forest Products, Tarter, Webster & Johnson Div., Newark, Calif., recently visited the Los Angeles area.

Jack Millikan, Lane Lumber Co., Los Angeles, who is also a Navy Reserve Capt., accepted for his unit the 2nd Meritorious Unit Commendation ever awarded a reserve unit.

Merl Tanner has joined the sales staff of L. M. Crawford Co., Ukiah, Calif. He formerly was with Coastal Wholesale in Hayward.

W. G. "Gary" Reed, Jr., has been ap- pointed exec. vp, of Simpson Timber Co. He is the 4th generation of family ownership in the flrm. He will succeed his father, W. G. Re€d, as co. chairman when the latter retires.

Ken Schmidtkg IBMC, No. Long Beach, Calif., shot two pars at the L.A. Harbor Shrine Club golf meet in Palm Springs.

PauI Lahmon and Bob Bohn, owners of R&C Building Products, Fairfield, Calif., report good fall business.

Val Gardner is now mgr. of lumber sales for J. H. Baxter & Co. He is working out of .their Eugene, Ore., office.

Ifarry West is a new salesman for Potlatch's Mico div. in southern Calif.

T[ayne Gardner, Lumber Assn. of So. Calif., and Bob Griesche, Wood Products Industry Fund, Oakland, were two of the nation's three lumber and bldg. mtls. trade assn. execs. at the American Society of Assn. Executives Nov. meet in Las Vegas.

Bruce Glanvillg Gardena Moulding, says they are only a few weeks away from moving into their new plant in So. El Monte, Calif.

Trudy Smith has joined the ofrce stafr of Mahogany Importing Div., Wood Products Group of Potlatch Forests, Inc., Compton, Calif.

Lee Weldin, Jr. is Marlite's new rep. for San Diego and east to the Ariz. border, Lloyd Webb of Vance Lumber Co., Commerce, Calif., has returned from a business trip to northern Calif. and Oregon.

A. M. Halladay, president of United Wholesale Lumber, Montebello, Calif., vacationed in Puerto Vallarta, Mexico.

Dave Monley has joined the sales staff of Lancaster Glass Panel Products of Hawthorne, Calif.

Dick and Bob Hoover, A. L. Hoover & Sons, and Palco, respectively, have vacationed with their families in Sun Valley.

Walter Kuclq Wholesale Forest Products, Los Angeles, has retired. He was with the U.S. Plywood div. for 6 years.

Hal Sharp, Inland Lumber Co., Colton, Calif., is back at it after a bout with the flu.

UYr:tcm Lumbcr t lulldlng llotoriok IERCIIANT

Sten Pion, South Bay Redwood Co., Eawthorne, Calif., recently spent a few days in Arizona on business.

Dric llexberg, Hexberg Lumber Sales Inc., Long Beach, Calif., and his wife have returned from a Caribbean cruise.

Pat Young of Potlatch's Mico div. was in eastern Canada on a business safari. Mico's Bill Howe attended the hardwood convention in Miami.

Ilob Pieper now handles northern as well as southern Calif. sales for Sta-Lube.

Robert E. Oldendorph is Abitibi's new manufacturing mgr.

Bobby Knoop, second baseman for the Angels, is keeping in shape working in the yard at Arthur A, Pozzi & Co., Orange, Calif.

Yvonne Branch has joined the office staf of South Bay Redwood Co. She was a former black jack dealer at Lake Tahoe's Nevada Lodge.

Dd Fountain, Sr., Ed Fountain Lumber Co., Los Angeles, rec€ntly attended the American Institute of Timber Construction convention in Denver. He also managed to get a few days of duck hunting in Mexico.

Frank Richards has joined the sales staf of Ajax Hardware, Industry, Calif.

Sterling Wolfg Jr., Marquart-Wolfe Lumber Co., Newport Beach, Calif.' went to the big UCLA/USC game in style in a "well-equipped" bus with a load of his friends.

OECENIBEI, I969

Seth Potter, AFPC's Tarter, Webster & Johnson div., is back in Cerritos, Calif,, after a quick tour of company facilities.

Jim Bolte, Southwest Forest Industries and his u'ife have returned from a trip to the Orient.

John Weston, Fal West Fir Sales, Glendale, Calif., is anticipating becoming a grandfather this month.

Gil Reel, Reel Lumber Co., Los Angeles, recently attended the National Hardwood Lumber Cotvention in Miami.

John W. Pryor is the new Los Angelesnorth dist. rep. for Celotex.

Ralph Hill, BMDCA, Los Angeles, has been nursing a sore hand lately; keeps say- ing a cat bit it.

George Richhart, owner of G&T Enterprises Orange, Calif., recently returned from a sales trip to the Pacific Northwest.

Carol Ann Young has joined the office staff of Academy Door, Los Angeles, Calif.

Art llaldwin, is the new inside sales coordinator at Tree Wax Co., Culver City, Calif.

Gail Gregg, daughter of Skip Gregg, Lane Lumber Co., L.A., has joined the Lane o{fice stafr.

Gil Ward, Ward & Harrington, was a recent visitor in the Palm Springs an:ea, attending LASC's successful management conference,

Glen Chasteen, Koppers Co., L,A,, spent Thanksgiving at his hideaway home in Palm Desert. Calif.

Harold M. Frodsham, South Bay Redwood Co., Hawthorne, Calif., is visiting London, Rome, Athens, Bombay, Bangkok, Hong Kong, Guam and Hawaii. He'll be back in time for Christmas Eve.

Ililmar Hauge, Sacramento lumbcrman, is out of the hospital aftet a minor body repair job.

Orrie Hamilton, retired managing officer of the Lumber Association of Souther"n Calif., was feted by his children with a 50th wedding anniversary celebration. All our best to you, Onie.

Ted Tillman of Borg Warner, Torrance, Calif., visited the Pacific Northwest on business. Ken Sullivan of the same company has returned from a business trip to San Diego.

Clarence Hines, Port Orford, Ore., has closed his Port Orford Bldg. Supply permanently.

Ildward L. Kimball, G-P, and William Lehrburger, U.S. Plywood, were elected to the board at the S.F. annual meeting of the Producer's Council.

George Gaudet and Ken Hart concentrate much of the efrorts of their Dublin Lumber & Fence, Dublin, Calif., on fence and patio jobs.

Ron Nedry is the new sales mgl. for the West Coast div. of Vanply, Inc.

Howard Seim, Seim Builders & Supply, Ritzville, Wash., hopes to have that new 50'x100' building completed before Jan. 1.

Joe LaPaglia has been named trafhc mgr. at American International Forest Products, Portland, by Ilarold Saltzm,an, president of AIFP.

Harry Bleile and John Nelson, KimberlyClark, Anderson, Calif., were in attendance at N-AWLA's recent Medford, Ore., regional.

Ilogel Powers, paneling buyer at Bill Cooper's Cooper Lumber Co., L.A., reports good luck with their sound/firm pro- jector package on pre-finishing paneling.

Bob Crockshank, regional sales mgr. of Nutone, Commerce, Calif., has returned from a recent Eastern business trip.

Bill Dugal, Beam Industries, Industry, Calif., recently played host to William Cordaoni, pres. of parent co., Hewnrite, Long Island, N.Y.

Hugo and Phyllis Miller, Rounds Lumber Co., Pico Rivera, Calif., took in the recent Can-Am race at Riverside.

Jerry Hickey, ex-Merchant Magazine stafrer, checked in recently and said to wish all his friends a Merry Christmas and a Happy New Year. Jerry now work*. for Day & Night Mfg. as PR dir.

Art Post, owner, Delano Building Materials, Delano, Calif., received the Delano Chamber of Commerce award for thc. outstandine business of 1969.

SEASON'S GREETINGS from

ItrEl m@\ /s&vficws

JIM NORTON executive vice president of the Lumber Merchonts Associotion sf Norlhern Coliforniq

THE LUMBER Merchants Association

r of Northern California was well represented at the recent annual meeting of the National Lumber and Building Material Dealers Association at Phoenix by LMA presidents Homer Hayward, Art Masters and Ham Knott, LMA vp. Lyle Schafer and treasurer Bob Butcher.

One of the highlights of the well-run meeting was the application of the final stamp of approval to the Visual Information Program which is expected to provide dealers across the country with a most important in-store selling tool.

You may recall that this program was born here in northern California with LMA acting as midwife. Since that time, the program has been presented to our national association's marketing committee which has selected a Pennsylvania advertising agency to produce the program.

Several publications, see The Merchant Magazine, Sept., p. 43, have carried reports on VIP (Visual Information Program), explaining how the self-contained, automatic super 8mm projector will be used to show dealer customers lO-minute do-it-yourself films on a broad range of projects. The films will be backed up with take-away literature which will enable the homeowner to undertake such jobs as application of prefinished paneling, interior and exterior painting, installation of acoustical or decorative ceiling tile, etc.

The overall importance of VIP is yet to be determined, but those involved in our marketing programs for LMA have pushed extremely hard to get it going. Lyle Schafer, for one, says that our members are losing sales dollars every day we go without the program.

Offcials of NLBMDA told dealers in Phoenix that this pro. gram will be available for use sometime in January with the completion of films now in production. A single projector has been selected for the program and it is expected that manufacturers and other trade associations will jump onto the band. wagon by producing other films for dealers.

11061 44,2'2120 Nfl ON]TANA N trWS

By R. V. PETERSE]I executivs secletary

A TTENDING the annual meeting of fr 51314pA in Phoenix and represent' ing our Montana association were Bill Aldrich, Aldrich & Company, Billings; Brooks Robinson, Grogan-Robinson Lum' ber Co., Gt. Falls; and R. V. Petersen, MBMDA office, Helena. In official capac' ity Bill attended as a member of the na' tional legislative advisory committee. Brooks wore two hats: he is chairman of the national budget committee, and also sat in as alternate national dealer-director, substituting for A. A. Kind who found it necessary to cancel trip plans at a late date.

The winter meeting of the MBMDA board of directors will be held December 1l at the association offices in Helena. Arrangements have been made to have available a demonstration unit of the projector adapted for use in the visual information

program. It is questionable whether any ol tlr" do-it-yourself filrns will be available at that date to permit a preview of the complete package. Howevero actual demon' stration of the equipment will provide practical illustration of this merchandis' ing concept. It is readily agreed that the vip program holtls tremendous possibil' ities for tlle dealer, yet he hesitates to buy " "pig in the poke." With actual demon' stration, "seeing is believing."

With the advent of winter, it is natural that dealers concentrate on repaid, re' model and home improvement sales. Recent months have seen seriously declining activity in new construction, with the re' sult that relatively few jobs are at the "closed-in" stage to provide cold-weather finishing work. Home improvement activity has, on the other hand, been increasingly a mainstay of retail sales, and has warranted much of a dealer's time and attention.

Blqck Bort Glub Eleclions

Everett E. ooole" Johnson, Pacific Wood Preserving, is the new president of Black Bart Hoo-Hoo Club 181. Other ofrcers are Don Michaelson, American International Forest Products, lst vp; ttDuke" Douthig Al Thrasher Lumber Co., 2nd vp.

Directors are Art Bond and Joe Bowman, West Range Coqp.; Bob Jenson, Jenson's Truck Shop; Bill Smith and Lowell Ambrosini, Crawford Lumber; Ed Hamson, Hamson Lumber; Del Cole, Rounds Lumber; Bill Openshaw, Redwood Coast; Russ McDonnell, Al Thrasher Lumber Co.

The past president is Bill Chase, Bill Chase Lumber Co.. and the club advisor is Joe Mayfield of Mendo Mill.

Londmqrk Yord is Closing

One of Modesto's old-time businesses has decided to liquidate and wind up its corporate life alter 67 profitable years of operation. The Stanislaus Lumber Co. was established in 1902 by a syndicate of local northern California business men, headed by C. R. Tillson.

Managing the firm during the greater part of its life was J. U. Gartin. It became known as the "log cabin trading post," and was a well-known landmark with its log cabin office, and statue of a donkey tied to a hitching post in front.

By R0SS KINCAID executive vice president

nUR NATIONAL dealer director. Bill

\-/ St,harpf of Scharpf's Twin Oaks Builders Supply in Albany, Ore., attended the NLBMDA annual in Phoenix, and has the following, encouraging report:

National is alive, and living in Phoenix!

This short statement seems to sum up the feeling most of us had this year for the future of our national association. For the first time in my memory, the consensus was one of unanimity; the national has a real place in the needs of the dealer and is filling it.

As dealers we have a voice, a representa-

tion on Capitol Hill, we have an image. and that image is national representing us as dealers with a voice 11,000 members strong. And it is working. Washington listens now when we speak.

Perhaps the catalyst for this new feeling of oneness came from the managing officers of the federateds when they agreed to underwrite approximately $134,000 of the new budget and gave us the following statement o{ intent:

"The federated associations reaffirm their desire that the primary objective of the National Lumber and Building Material Dealers Association is an effective and productive legislative, go\'ernmental affairs and intra-industry relations program. To this end it is recommended that all NLBMI)A income.

except 40/o oI the manufacturers council income, be allocated to the accomplishment of that primary objective of NLB[,IDA.''

It is prophetic that this meeting was held in Phoenix, the city named after the mythical Egyptian bird that is reborn out of the ashes of its own self-destruction.

The following excerpts were taken from the Analysis of Dealer Business Conditions Survey made by national and covering Western's four states plus Montana. It should he noted that the sun'ey was among association directors so the number of replies is relatively smal,.

l/olume ol business for the first 8 months of 1969 compared to same period in 1968 was up fior 46/o of those replying, down lor l9/c, same for 35/o. National averages were up-57 /o, down-26o/a, same-L7 Jb.

Net Profits for first B months ol 1969 compared to same period in 1968 was up for 54c/o of those replying, down Ior 44/o, same for 2/r. National averages were up l$a/6, rlown 40a/6, same 25Vo.

THtr ARIZONA SGtrNtr

By FRAltlK DAVIS SecretaryManager

tnHE National Lumber and Building Nla' f terial Dealers Association recently con' ducted a husiness conditions survey among its federated associations. The Arizona Association responded to the survey rvith abot 45/o of our dealers reporting. The comparisons of Arizona with the national average is shown below in the categories listed:

Volume o! Business: lirst eight'months of 1969 compared rvith first eight months of 1968 for dealers:

Arizona up-\2ck down-2Zo/o same-26%a

Nat. Avg. q-57ck down-26/a same-|7Vo

I)ollar l/olume ol Inaentory: Sept. I, 1969

Arizona mor e--657o less-l3o/r same-22'/c

Nat. Avg. more-467c less-2lc/r same-337r

Net Profits: first eight months 1969:

Arizona higher-4&/o lower-3$Vc sante-22c/c

Nat. Avg. higher-3S% lower-AUVc same-2|Vr

,4ccounts Receiuable: September 1, 1969 compared with September l, 1968 {or dealers:

Arizona hieher-S0% lower-2\Vo same-2|Vo

Nat. Avg. higher-S0% lower-267a same-2LVo

Collections ol Accounts lor Deolers: Arizona satis.-$4/o slower than last yr.-l6Vo Nat. Avg. satis.-63% slou-er than lastyr.-\l/o

Oterall P resent Const ruction : Arizona ad,.3lok scarce 44/o avail. at dis.26% Nat. Avg. good-I8% Iair-S4Vc poor-2BVc

I'unds lor Home Mortgage Loans: Arizona ad.30/c scarce60Ta avail. at dis.24% Nat. Avg. ad.l6% scarce 607. avail. at dis.24Vo

Yours truly has been constantly in contact with our members regarding business conditions and the over all report has been good. Most dealer's volume is holding at a high level although the tight money situ' ation is affecting some areas.

I recently discussed the housing situation with one of the larger realtors in Phoenix and he related that the demand for housing was up and supply short with the apartment vacancy ratio at its lowest point ever.

FOR 20 YEARS

New Weyerhqevser Ccrgo Dock

A new cargo facility designed to increase service in southern Glifornia has been opened by Weyerhaeuser, according to Matthew Pratt, Calif. region manager. It is at Pier 83 at the Port of Long Beach. John Lipani is the area manager.

Lumber shipments have been scheduled to rapidly build inventories to l0 million bf.

Claude Curry will continue to manage all cargo sales from the company's Los Angeles office. Loren Smitl has been named to supervise the new Port of Long Beach Pier 83 operation.

SEASON'S GREETINGS

AITC Grqding Workshops

The American Institute of Timber Construction, in an efiort to help train personnel of its members' Iaminating plants, has conducted ten workshops on the grading of tension laminations for structural glued laminated timber beams. Each of the workshops ineluded discussions by the Institute's Inspection Bureau stafi on the AlTC-recommended tension lamination requirements, lamin. ating grades specified in U.S. Commercial Standard CS253-63 for Structural Glued Laminated Timber, and recent glued laminated tirnber beam test results. The workshops included actual grad. ing of lumber for tension laminations by those in attendance.

The ten workshops were held at AITC members' laminating plants in California, Louisiana, Minnesota, Montana, North Carolina, Oregon and Washingon, for the benefit of personnel of those plants as well as for personnel from nearby laminating plants.

D&R Buys Lumber Firm

Alger.Bloch, Inc., wholesale lumber firm based in Washington, D.C., has been acquired by Dant & Russell, Inc., Pordand-based forest products firm, according to J. S. Heigel, D & R president. The transaction was accomplished through an exchange of stock, Heigel said.

He said Alger-Bloch will operate as a subsidiary of Dant & Russell. Fred Bloch will continue as president and Russell Alger as vice president.

DIV.

(213) 33G7451

Serving

Pqlco Wins Industry Trophy

The Pacific Lumber Co., San Francisco, was awarded a bronze "Oscar-of-Industry" trophy for the excellence of ie 1968 Annual Report, in a competition sponsored by the magazine, Ftnancial World^

Over 5,000 annual reports in 93 classifications were judged, and awards were presented in New York. \ 1968 marked Pacific's l0oth year of operation.

Weslcm lumber & Bulldlng llqterlole ilEnONANf

9I llAtl! to inspect first unloading operations are, [-R) John Lipani, ?rea mgr.; C.laude Curry, cargo sales mgr.; Captain John Rountree, director of port operations, and Loren Smith, operation supervisor.

Bockground on redwood morkeling proctices

Nature takes her time to produce a redwood tree, and The Pacific Lumber Company takes its time converting that tree into redwood products at its manufacturing complex in Scotia, Calif.

There are a number of reasons why a considerable length of production time is required. It is advantageous for wholesalers and retailers to be aware of these and to know how redwood lumber production varies from that of other softwood species. These production requirements afiect not only the products but also tht: marketing practices of redwood lumber.

er percentage of water than any other softwood speciesin extreme instances having twice as much water, by weight, as wood. The amount of water content depends on sdveral variables, principally the location of the tree and the particular site growing conditions.

Water distribution in the tree is largest at the base and decreases toward the top. Most all butt logs, and sometimes the next log as well, are 'osinkers"they will not lloat in water.

Redwood gives up its moisture very

A mature redwood tree contains a high-

slowly. This lumber cut from logs with high moisture content must be dried much longer than lumber from logs with lower moisture content. Over the years, Palco has developed three classifications for sortittg green redwood lumber which are based on drying characteristics. These classifications are simply heavy moisture content, medium, and light.

The sorting of these moisture content classifications added to the usual sorts by size and grade require green chains much longer than normally used in mills producing other species. The company's green chains total more than 1,500 feet in lengh and accommodate around 900 segrega' tions.

''Heav,v" rough gret'n letlwood rcquires from 12 up to 24 nonths of air drying" depending on thickness. lrelore tht. lumlrt'r can be kiln dried. "Nledium" class requires about one-half the air drl,iug time of thr "hcavv." "Light" moisture content stock n)a\' €io directlv to the dry kilns without tlrr. preliminarl air drving.

Most of the upper grades of redrvood Irrmlrer, which make up over 70c1t of Palco's redwood" r:ome fmm the lower logs of a tree. Thus tht'se upper grades require the long pt'rio<ls oI air drying prior to kiln drying. It can readily be seen that up to 24-30 months (:all casil) pass betrveen the time of logging and the time the finished dried prorlrrr:t is shipped.

People rvho havt' visited the Scotia facilities see air rlr-1.irrg 1'ards st'r'nrirrgly rrithout en<I. 'I'o take cart' o[ tht' uir drying inventories. the company has irr ercess of 50 ar:rt's o[ drvins yal'ds atrd c'att

hare mort' than fift1' million lroartl fcct air drying at an1 one time.

Having gone to this much care ancl exp('llse [o air season and then kiln dry" tht'r, see to it that after kiln drying the lurnlrt,r is therr alwal,s under roo{-through all sulrsequent manufacturing. storing and Ioading.

Tht' nt't:cssitl' for the physical and. finarrcial capacity to carly large ir-rventories has a berreficial t'fiect on the marketing flerihility of redwood lunrbel and pll-wtxrd.

Tht' physicral facilitit's pltrs atr aititutlt' of n'illingrress to cart'1 large irrvt'rttorit's alkrrvs tht'm to ride out tinlcs of nralket ullrest. I)uritrg periods oI r'le<'rcast'<l ntlr'ket dernand" thel' t:arr stot'kpilt' prorlut'ls ralher than lnov(' thcm in rtufavot'trbl' markets. Then when demantl picks tll) again. thcl- are in an t'vcrt bcttcr position Io srrpplv ('ustorners. Thus Pttlt'o rt'tlwood

plodrrcts att' nol sLrlrjet't to the rvide market gyrations sumetinres experienced bt' other species and lruilding materials. Customers. t'spt'cially. tht: independent distributors slocking re,lrtoo<1. lra\r' ( onle to appreciatr' the nrlrkct stalrilitr of all redrvood.

Byron Miller Elected RIS Chief

Byron ll. Nliller. president of thc Arcata Iledwood Co.. has lrttn clectecl presiderrt o{ the Redn'ood lpl,spt'r:tion Service at the annual boald of dircctors meeting, heltl recentlv in Eureka" Calif . Fred (1. Holmes. Fred C. Holnres l-unrber Co.. was elected vp. and Philip 'l'. l-arnsworth was rt'-elected sec.-treasurer

The board includes: \. L. Bailiff. Howard Frcnt,h. Arthur Harwood. I)ennis Hess. Leo S. Hulett. L. W. Le,v. Harry A. Mt'rlo, Stanwood A. Murphy. J. R. Perry, H. Pierson Plummer'" Darrell H. Schroedcl arrrl (llil'lirrrl Srrroot.

'JfrHIITINfi$

Club Concqts Kittens

In a combination of concating and honoring past presidents, Hoo-Hoo Club S2 of Los Angeles held their November meeting.

Don Stobaugh, Sun Lumber Co., San Pedro, and president of Club S2 conducted the ceremonies concating: Al Rankin, Rankin Overhead Doors, Tom Butlero Clearwater Lumber, Frank Rhodes, Rosberg Lumber, Jack Beratich, AFPC, Tarter, Webster & Johnson div., Frank Bader, Ed Fountain Lumber and Ted Tis* The Merchant Magazine.

Frank Quattrocchi, TT/J div., presented a past president's gavel to Jim Barnes, Cal-Forest Products.

Other past presidents introduced were John Lipani, Weyerhaeuser, Frank Quattrocchi. A special uibute was paid to Harvey Cole, past president and former Snark of the Universe.

NFFA's Fqll Meeting

Forest products industry national programs in the areas of government afiairs, timber resource management, housing, build' ing codes and standards were spotlighted at the NFPA fall meeting in Boca Raton, Fla., Nov. 9-I1. A new shortened meeting format, which placed major emphasis on the important work of NFPA standing and special committees, characterized the two-day event attended by U.S. and Canadian forest products leaders.

Cabinet official Robert P. Mayo, director of the Bureau of the Budget, addressed tl-re meeting and covered topics of timber, housing needs, and Administration fiscal policies. Mayo's remarks were reported widely in leading daily newspapers.

Reports of the long- and short-range objectives of the association, its accomplishments and problem areas were presented by NFPA president L. L. Stevrart and exec. vp. James R. Turnbull. Stewart emphasized that "NFPA will tackle the jobs that involve national issues and get them done as economically and expeditious' ly as possible."

Turnbull stressed: "Associations exist to serve. They are made up of their members, and the stafi is a group of professionals employed to perform certain functions for the association. However, in the final analysis, no association stafi can accomplish major goals unless the supporting industry is equally and fully involved in the effort."

$2.5 Million lumber Sqle

Hubbard & Johnson, Redwood City, Calif., has recently completed a transaction involving the sale of $2.5 million to Kaufman& Broad, Inc. and its subsidiary, Kay Homes. It is one of the largest single lumber sales to a builder at a fixed price wer reil, corded on the West Coast.

H&J president Wesley "Bud" Hubbard comments: "This is a'\, unique situation on the West Coast as we know it and the largest deal of its kind that I have ever heard of."

The transaction calls for delivery of 20 million bf. of framing lumber for some 2000 homes to be built by Kay Homes during 1970. The buy is intended to stabilize the cost of lumber at a contract rate arranged in cooperation with tlVeyerhaeuser Co., Tacoma.

tlEW CATS (l-r) Al Rankin, Tom Butler, Jack Beratich, Ted Tiss and Frank Bader were recently initiated.

Ncw Products, promotions qnd soles oids Fnodu@t you con use to build sqles ond profits! News

ground level, providing maximum stability.

The wire mesh consists of zinc-plated steel wire coated in thick plastic. It is tensioned and attached with aluminum binding wire.

Resilient Fencing

Practically permanent resistance to corrosion is the major feature of a new type of fencing, made by Iferas Hekwerk of Oirschot, the Netherlands, which consists of pre-stressed concrete poles with plasticcoated cross-tubing, wire mesh and barbed wire. Anchored 33.5" below the ground level, the poles offer resistance to all kinds of rveather and strong winds.

Aluminum attachments, and steel wire which has first been zinc-plated and subsequently plastic-coated can be furnished for fixing horizontal wires on top of the fencing. The barbed wire likewise consists of zincand plastic-coated steel wire and has interrvoven aluminum barbs.

Poles stand 9.8'apart, and have a height above the ground of between 39.4" and 78.8", exclusive of the barbed wire head.

TilRITE: The Merchant Magazine, 573 So. Lake ^A.ve., Pasadena, Calif. 91101.

Three New Corpets

Building materials div., Certain-teed Products Corp., announces that three new products have been added to the Hollybrook line of carpeting: a sculptured acryl- ic, and two tip sheared level loop carpetings.

They are: montrose, 80Vo aqylic, 20Vo mod-acrylicl an acrylic tip sheared loop called sharon hill, also SOVo acrylic and 20Vo mod-acrylic. (While level in surface characteristics, the tip shearing provides a variegated color since the yarn when tip sheared appear.s slightly darker than the unsheared loop.) Also added to the line is glencastle, a more economical version of the sharon hill identical excpet that the pile is not quite as high.

\YRITE: The MerchanL Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

The modules are designed to be assembled from presently-available structural components without requiring any specially-manufactured parts, and are easily transportable to the building site.

The system's basic module consists of a rectangular corrugated steel deck with vertical T-shaped elements descending from the middle of each side. Connecting these four elements are diagonal rods or cables that form rhomboids.

Pe:mits speedy erection

The system can be usetl for large flat roof spans instead of trusses, or in arch roofs to give a lamella efect, and mechanical ducts and pipes are easily accommodated within the structure.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena. Calif. 91101.

3D Wood Stoin

Durable fencing and poles

The pre-stressetl concrete pole is made of high-grade concrete on two tensioned (5-ton) steel rvires. The base of the pole measures 3,2" x 3,9", and the top is 1.8" x 2,4". The center of gravity is just above

Prefob Modules

A structural system for long-span roofs, utilizing low-cost prefabricated modules that can be speedily erected has been developed by Lev Zetlin Associates, Inc.

The Flecto Co. announces its X-3D wood stain, available in 1ti true wood-tone colors. With X-3D color and penetration control, you can darken or lighten the finish to achieve any desired effect or match other colors, during or after application. If the color appears too dark, dampen a cloth with paint thinner and wipe the stained sur{ace until desired efrect is reached. If the color is too light, wait a half hour for the first application to dry and apply another coat. You can intermix or tint the colors.

After surface preparation, Flecto stain is applied straight from the can with a clean

Wholesale TIMBERS lohbing

o Douglos Fir in sizes 24" x 24"

o Pfoner copocily for surfocing lo 24" x 24"

o Re-Mfg. focilities for resowing lo 34" x 34"

cloth or brush, no additives necessary. Wait only two to four minutes, wipe ofr excess and you have a uniform finish.

One gallon of X-3D can finish 800-1000 sq. ft. One coat fills, stains, seals.

TVRITE: The Merchant Magazine, 573 So. Lake Ave., Pasaden& Calif. 91101.

Greot Stuft For Sqles

The construction prod. div. of W. R. Grace & Co. announced its "Great Stuff" quickie display. The display consists of regular 12" x 72" dyfoam polystyrene foam insulation samples u'ith tlansparent Mylar signs attached,

paper to its rubber pad with two clamp grips. The sander sells for $7.95.

Goldblatt's hand sander has easy-to-grip wcoden float handle. The 13% ounce tool balanced to make sanding easier. Like the long-handled sander, thumb screws tightcn clemps to hold sandpaper to the 3%" x 9%" face. Price of the hand sander is $3.90. One hundted sheets of 80 grit precut sandpaper, for either tool, is $10.00.

WRITE: The Merchant Magazine, 573 So. Lake Ave.. Pasadena. Calif. 91101.

Free Reader Service

For further informotion on oll New Products ond New Literoture, wrile The Merchont Magozine, 573 So. Loke Ave., Posodeno, Colif.9ll0l. Pleose mention issue dote ond poge number so we con process your request foster!

Authentic Ployhouse

"Log Cabin Playhouse" from Tarter, Webster & Johnson is designed to take years of playful punishment.

The playhouse is shipped in eight plefairrieated modular sections, u'indos.s anrl

is 6' x 8', providing 48 sq. ft. of interior play area. Walls are five feet high at the eaves. The miniature building is weathertight, boasting a half-inch exterior plywood floor, and roofed with waterproof western red cedar shingles.

WRITE: The Merchant Magazine,673 So. Lake Ave., Pasadena, Calif. 91101.

Quick To Go Up

The fastest shingles from the West, That's the new eight foot long shingle panels 'r,r'ith the 7" mini-exposure from Shakertown. Western red cedar shingles ale bonded into a 3-ply, self-aligning panel. The panels are easily applied by one man (directly to studs in some code areas).

Colonial panels provide a 1" shingle exposure to the lreather and are the newest addition to the manufacturer's Iine of ce-

Quickie DisPlay

A "mobile" display rvill hang flom light fixtures, etc., by inserting a partially opened paper clip into the foam and suspend with thread, string or nylon fish line. A paper'clip can also be used to hook the line to the light fixture.

For counter displays, simply adhere the panel to a half-sample of dyfoam Tufhide with doubie-sided tape.

WRITE: The llerchant Magazine, 5?i3 So. Lake Ave., Pasadena, Calif. 91101.

Drywoll Sonders

Goldblatt Tool Co. intloduced a univelsal long-handled sandel and imploved their hand sander. The 48" long-handled sander' has a patented swivel device 'n'hich enables any palt of the room to be sanded from the floor. Made of lightweight aluminum alloy, the 97e" by 37+" sander holds sand-

Comolete with erection instructions

the door ale factory instalied. Complete erection instructions are contained in each packageaverage construction time rur.rs less than an hour.

Like an authentic log cabin, TW&J used l7/2" x 5" white fir logs for the r'"'alls, finished with a clear sealer. The playhouse

rlai" shake and shingle panels. They are for residential, apartment or commercial construction and are suitecl for sidewalls ancl "A" frames, or the mansard.

Shakeltown 7" exposure cedar panels are availatrle in natulal oil or eieht semi-transparent factory finishes an<l in shingle or' rough sa\r'n shingle textures. Matching color. annulal threadecl nails ale included.

WIIITE: The Melt:hant Magazine, 57:l So. [,ake Ave.. Pasadena, Calif. 91101.

Panel can be applied directly to studs

TLln,,,7 Cl,;ot,noo

Updoted Choin Sows

McCulloch Corp. has d,esigned a significant portion of its chein saw line to meet the need for greater productivity among'professional woodcutters.

Designed for use by professional loggers who operate their chain saws for hours at a time, cushioned-power engines are isolated by five rubber mounts to eliminate 90% of. the vibration before it reaches the handlebar and grip, claims McCulloch.

The heavy duty saws are equipped with sound silencer mufflers, introduced last year to reduce irritating and sometimes harmful high frequency engine noise.

The Power-Mac 6 automatic, is the updated version of the Power-Mac 6 and features automatic chain oiling and a longer 16" bar and chain.

The Power-Mac 6,4. weighs 7% lbs. and the Power-Mac 6 67a, plus cutting attachment.

Refinements in design and construction of chain, bars and sprockets are also new from McCulloch. Special low profile chain is designed for easy cutting in all types of wood and new guide bars are lighter and harder for easy handling and durabiiity.

'WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.

Aerosol Stoin for Foncy Work

A new aerosol liquid stain to finish shutters, ornate furniture, fancy scroll work, frames and other hard-to-stain items has been developed by Illinois Bronze Powder and Paint Co.

For objects like shutters or headboards that include hard-tostain coraers or scroll work as well as flat surfaces, spray and foam stains can be used together. Spray stain should be applied to hard-to-reach spots first and allowed to dry for 30 minutes. Foam stain then should be applied to the flat surfaces with a damp sponge.

Spray stain and foam stain are concentrated. One 16-oz. can of the spray stain will cover 16 to 20 sq. ft. of bare wood. An 8-oz, can of the foam stain will finish a table and four chairs, claims Illinois Bronze, Spray stains are available in 76-oz. size aerosol cans retailing for $1.98. Foam stains come in 8-oz. size cans and retail for g1.98-.

'WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.

Holmes

Your best bet for reolly efficient distribution of West Coost lumber . REDWOOD

AIR.DRIED KITN.DRIED GREEN STUDS _ POSTSSPTIT PRODUCTS

DOUGTAS FIR WHITE FIR

f\ t-

I u ll ( SUGAR PINE

I\\I\I PONDERO5A PINE t ltt

"Al Holmes, fost shipment is thE nome of the gcme . rdil or T&T"

Production & Home Office

Fred HolmesCorl ForceJim Buckner

P.O. Box 665Ft. Brogg, Cqlif. 95437 Phone l707l 964-4058

Fred C. HOLMES

LUI,TBER COIAPANY

Bay Area Phil Gosslin (Ooklandl Phone (4151 533-5326

Shoron Bob Joe

Ann Rolph

DEGE{8En, 1959

Unique Fireploce Treo,lment

Marlite's textured t'carved leaf" is a versatile accent panel. The 16" x 8' plank material has been cut into squares to highlight an unusual fireplace. Space between sections of the paneling was painted black to dramatize the pat-

strong bond over old walls or solid backing. Carved leaf is available in light or dark tones. This hardboard is washable; never requires refinishing.

\MRITE: The Merchant Magazine, 673 So. Lake Ave., Pasadena, Calif. 91101.

Smooth As Sobte

A quality plastic pipe for use in residential water and gas senrice lines has been developed by the Plastex Pipe div., Vistron Corp. "Sable" polyethylene pipe was designed for strength and durability.

It has a smooth finish inside and out; withstands water pressure surges ai.rd torque stresses, and resists the corrosive elements in soil and water.

WBITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Emergency Eye Core

bottle securely and keeps the discharge tube in place.

In standard applications,

An emergency eye-wash station has been introduced by General Scientific Equipment Co. Molded of strong high-impact plastic, the station is readily identifiable and convenient to use. A socket holds the eye-wash

Ouick release emergency bottle

Bottle is easily released for quick emergency use. To wash eye, the eye lid is opened with thumb and index flnger. The cup lid is then opened and the cup is pressed against the eye and bottle ig squeezed.

WRITE: The Merchant Magazine, 573 So. Lake Ave.; Pasadena, Calif. 91101.

MEET SOUTH BAY RED

Enhances warm atmosphere tern. The plank was applied with wallboard adhesive to plywood backing.

adhesive and concealed metal elips are used to secure a

oolt u:on't be long nou) until our new, compl,ete 22 acre miII and storage yord utill be ready to seroe you!"

Wcrlam Lumbcr & Building ilotcriols ,nCnCHAfat

Honolulu Club Concot

Honolulu's up and coming Hoo-Hoo Club 142 held a successful November concatenation. Twenty-five kittens were brought into the order.

Darrell Nicholas of Hololulu Wood Treating Co. is the new president, sectreasurer is Ross Hasner. One hundred {orty-two attended, amon€i them was Larry Owen of Lafayette, Calif.

Commerciql lumber Moving

Ray Gutierrez, president of Commercial Lumber Co., is moving the firm from Downey to Wilmington, Calif. They plan to have the new seven acre location operational bv January.

ADl,llRlllc new Loveday Lumber Co. office is (L) Phil Gilbert, Coos Head Lumber & Plywood and owner George Loveday. Rough-sawn western red cedar faces front of exceptionally good looking,

split level building. Yard was founded in l92l; was then surrounded by beet fields, which now are densely populated East Los Angeles. George and his wife Garry are in picture at right.

PACIFIC HARDWOOD SALES CO.

of/crinV

direct milt shipments from the finest producers in the world. Large yard stock, kiln drying and S2S facilities Specialties: all Mahoganies; Virola; Sajo

lmported & domestic lumber and plywood

Let us help you to help others

1817 Embarcadero, Oakland, Calif. 94505 Telephone: (415) 261-6342

UilITED

A United staff of veteran lum' bermen experienced in handling the requirements of the retail dealer

United in their eftort to provide prompt, etficient service on wholesale orders from our

United inventory of prime soft' wood lumicr maintained with the retail deale/s needs in mind.

Club Honors Lumbermon

A. L. "Al" Kerper has been chosen Lumberman of tlle Year by Shasta-Cascade Hoo-Hoo Club I33 as part of their joint observance with the Redding, Calif., Trade Club of National Forest Products 'Week which is held every October.

Sales manager of the Paul Bunyan Lumber Co., Anderson, Calif..

Al Kerper has had a long and interesting career in the industry.

After graduating in business administration from St. Marys College of Winona, Minn., he was employed for 16 years br' a national firm of lumber cost accountants. He then spent three years with the Red River Lumber Co. in charse of war production, OPA and rationing rJgulations. and as purchasing agent.

From 1945-49 he established for the Vaughn Millwork Co. a large millwork manufacturing plant in Reno and a millwork assembly plant in Kansas City, Mo. In 1949 he moved to Paul Bunyan Lumber Co.

He is a member of the Western Wood Products Association quality control committee with special assignments. He is a past-president of Shasta-Cascade Hoo-Hoo Club 133 and also served as club president in Reno in 1941.

Word & Horringlon's New Outlet

Ward and Harrington is building their newest and largest outlet, 27,000 air. conditioned sq. ft., in Fullerton, Calif. A model for future locationso it will have a complete line for the home owner, with emphasis on materials for home maintenance and repair.

A full line contractor supply operation

Westem l.umber & Bsildlng Moteriols I ERCHANT will have a separate sales and service aIea.

The new yard is scheduled to open the first of the year. W&H recently closed their La Habra and Brea locations due to lack of expansion room. The present Fullerton business will close when the new store opens.

Long Term Industry Aims Voiced

The two prime issues facing the forest industry in 1970 are the necessity {or maintaining a long-term supply of wood and fiber and the role of the industry in maintaining a high quality of natural environment, the American Forest Institute has been told by AFI president E. J. Hodges.

To do this, Hodges added, AFI considers its primary objectives as providing a unified public relations voice for the industry which is recognized for objectivity and to conduct effective public relations activities.

3 Carlow Company

Warehouses

To Serve All Southern Coliforniq Deqlers I t703 N. 8th Streel

COLTON, Colifornio

t7r41 825-0672

ll38l Brqdley Ave.

PACOIMA, Colifornio (213) 899-5208

75O Eqst 59th Street

tOS ANGEtES, Colifornio (2131 2334291 *

Ted Howerlon lllT W. Sycomore 51. Oronge, Cslit. 92668 17141 633-8919 *

MI)RGAN DO(}RS for Every Use

M400 Interchangeable Panels Entrance Doors-All lypes Stair Parts *

S[D0RC0 Louvres & Colonial-Modern Hardwood Flush Panel Doorc *

Ftusil D00Rs-

ASH_MAHOGAI{Y _BIRCH_

HARDE|)ARD_BEEGII *

flR PLYW00DIAPAI{ESE PTYWO|ID*

NORD DOOU'

TOUVER DOORS

3 PANEI, DOORS F.3O

FOUR PANET RAISED F.44

X-BUCK FRONT DOORS (F-2035 Series)

sAsH DOORS F-130

RAISE PANET TOUVER DOORS

SCREEN DOORS

FRENCH DOORS (F-1500 Series)

DUTCH DOORS

FANCY FIR DOORS (ENTRANCE}

touvER EUNDS

MONTEREY TYPE DOORS (F-2300 Seriesl

,.SOUTHERN AIRE'' DOORS

CARVED DOORS

SPINDI.ES-POSTS *

Estoblished 1896

WHOLESATE ONIY * Member Nqfionol Sosh ond Door Jobbers Associotion

New Literqture

Window Story

A window is a Iot of difrerent things, and most of them are described in a motion picture from the Andersen Corp. A Window 1s. In addition to showing what a window is and does, the movie shows how modern windows are made. The 16mm, color film is available free for showing before trade and consumer groups. Running time is 18 minutes.

WRITE: The Melchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Cedor Pqnels

A catalog page describes Cedalline panel cedar closet lining. 100% atomatic Tennessee red cedar is used in the manufacture of this flakeboard. No fillers or other woods are added. Catalog page gives complete speciflcations, including a table giving the number of sheets needed for various sized closets.

WRITII: The Melchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Entry Keylocks

A color, four p, brochure has been prepared by Weslock Co. on its line of one piece entry handle keyiocks, two piece entry handle keylocks and door pulls. Available in seven designs, 28 finishes provide a broad line of exterior keylocks and doorpulls. Material is included on mediterrania, colonial, Granada, Capri, Morocan, Cortez and contempora styles.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Siding Dofo

Literature available from Simpson Timber Co. on siding materials illustrates the use of redwood plywood, redwood lumber and overlaid plywood sidings. Complete specifications including sizes and patterns are provided. In addition, data is also included for finishes-water repellent preservatives, paints, stains, or bleaches,

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Design ldeqs

Over three dozen color illustrations are presented irt TimeIess Beauty, a 16-page brochure on the use of red cedar shingles and shakes in residential construction. Apartments, singlefamily and vacation homes are pictured to provide numerous design ideas. Copies are free from the Wood Products Industry Fund.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

HARDWOODS

Foqltlons waDted 25r' a word, mtnlmum 22 words (2 words : s5.50). All others 35/ a r'rord, mln. ?o words (20 words - s7.00), Phone number counts as one word. Boxed ads S1 extra. Fancy headline or borders @ extra. Box numbened ads add $1.

Gflassfifffied Adventfiscm@mts

Wcalcrn kmbcr t Eulldlng Motsilcir ilEfCfiAlti

Names of advertlsers using a box aumber can- not be released. Address aU replles to box number shown in ad ln care of Tho !fieroheJrt ]f.agazlne, 57S So. Lafte Ave., Posailena, Callf. 91101. De&dllne tor copy le the 20th. To call ln an ad: (213) 702-4098.

HELP WANTED FOR SAIE FOR TEASE

LITMBEB GIRL (N.C.R. 3loo)-Accounts recelvable, bookkeeper, sales tax reports, quarterly reports and monthly Journal entrles. Salary to $5o0.0o. cau (?14) 839-1950.

IMMSDIATT OPEIIINGS-6 managers to |i2OOOO per year; 6 asst. managers to $15,q)O per yr. Raptdly expandlng chaln ot lumber & hardware dlscount stores ln So. Caltt. Tremendous cafeer opportunlty ln our modern, new Btores. Send resume now! Wrlte box aL e/o The Merchant Magazine.

SERVICES OFFERED

- JOENN:T TEE LI'IIBTB, II}AI)

ItrGN PBINTEB

Speclallzlng ln danger flAgs, slde-load slgns, Job cards, etc. John WellePs HnUn& 184i, W. 169th St., cardena, Caltt. 90247. Phone (tlS) 676-7522 or 323-?6(8.

LI'![BEB EAUIING

c-Q TRUCKTNG @., (2L3) RA 8-655? and RA 3-2138, ?1S1 Telegraph Rd., Los Ang€les, Caltf. 9OO22.

BUSINESS OPPORTUNITIES

WANT TO BIIY outrlght, or ,oin as a full worklng partner in a small/medium retall lum- ber yard. Box 20, c/o The Merchant Magazine.

QUITTING BUSINES$-For Sale: 1% ton lumber roller truck-14, bed; 1% h.p. swlng saw11O; 2 h.p. rlp saw-220; 5 h.p. rlp saw-220. Wrlte box 2OO, c/o The Merchant Magazlne.

USDD EQIilPMENT for sale: two C-40-B Clark forkllfts. 4,000 lb6. capaclty. 1966-1967 models. Hunter Woodwork8, Inc., 1235 East 223rd 'St., Carson, Callf. (213) 775-2544, (213) 835-56?1.

POSITION WANTED

EXTENSIVE EXPABIENCE sales management and promotion of speclalty bulldlng materlals. Excellent knowledge of all phases of dl8trlbu- tlon. Top local references. Wrlte box 16 c,/o The Merchcant Magazlne.

Ger Results With MERCHANT MAGAZINE

CLASSIFIED ADS!

All that's needed is a phone call or a short note to your friends at The Merchant. Let us help you write it. We're here to serve you. Call: (213) 792-3623 or (213) 792-4098

CITY OF, INDUSTBY: Operable wholesale or track lumber yard. Air condltloned offlces. Storage bulldings. cas tanks, repalr plt, railroad trackage, etc. Two to six acres avallable. See your broker or call (213) 3:16-l-i61.

MJtrRGHANT MNAGAZINtr tsUVtrR2S GUIDtr

tOS ANGELES

lUrilBER AND TUMBER PRODUCTS

Anlrlcon Hordwood Cr. -...-..-. Arofo Redwood Co. .....-........--.

l'72.1280 g2-8278

?oclfic tunb.r Co,, 1h....-.---...-.-12t3, CU 3-9f8

Poclflc-llodirn lunbrr Go--..J2131 SP 3-2292

Pon Ariqtic Troding Co., Inc.--.......-..*---(2131 26A-272i

P.|rc. 6mpony, Al .............-....-..-....--.-(2131 626-5601

?ob.rfhr lun$o Co. -.-...**..-*(2ltl fU 3-a5ll

Rolondo lunb* Co., Inc............-..-(213) ZEnlth 9-8843

SAN FRANCISCO

Aroto R.dvood cc. -----...lat5l YU 6.206t

Boirc Cl:code, Unlon Lumbcr Region....(4151 SU l-6170

Dougfo3 Fir lunbcr Co-..-.--.--...........(,fl5l DO 2-6027

Forrylh Hordwood Co. -......-.-..-..-............1/al 5f 282-0151

Gorylc-Poclfic Corp. ....-...-.---.......-...(/tl51 871 -9678

Hollfnon |lockin lumbcr Co. ...-........,....(4151 167-8UO

Hleglar [umbcr C5., t, E. --.-..-...........(4151 VA 1-8711

Hcbbr Woll lumb.t Cc., Inc...*-...lll5l Fl 6.6000

Jordqn Componlq .....-...*.-....--....--.-...(ll51 312-6Oa1

lonon Lumbor Co. ...-................-.-........(41 5t fU 2-137 6

Pscltfc lunb.r co., Thr".------.--lal5l Vl.Oqt

Poronlno lunbc Co. ...(415) 421-5190

Rofqndo Lumbsr Co., Inc. .....-..........-.....--{4151 167-060o

Slf morco, nt.mollonol -.---....-...- --.(11 51 776.1200

Rcrf lembq Scnicc ..............-.---.-..-..----.(21 31 232-5521

Saniord-luslc,, lac" --l2l3l AX

Slnmonr Hqrdwod lumb.r Co. -..--..-..t2131 723-6/56

Slnp3on Buildlns Supplt Co..----....-.....(21 31 321 -9202

South Boy Rcdwood Co. *-..-....(213) SP

Tort r, Wlbrt.r & Johnron, Inc, ..........[415] ?R 6-4200

Unll.d Slolrs Plywood Com. ..................(/al5l JU 6-5005

Wrndllae-Noltco Co. *-*.-.....l4l5l SU t-5363

8Ul rDING A,IATERIAIS-PAINT-HARDWARE--ETC.

Slcnddd Lumb.r C,o.,

Sloll lunbc Co. --(2131 AN

Koppcn Co,, Inc. ...-............-..-..-..--.-...(41 51 692.3330

W.ndlins-Nolhon Co. ...-......--......-...........SUfier

TNEATED I.UMBER_POTES-PI IINGS_'I ES

Koppcr3 Compony ..-...(2131

Son Anlonio Coetlruclion Co....----..-.....(21 31773-1503

TEol.d Pole BulldcB, Inc......-...*.,-......(71lal 986-1166

BUI IDING IAATERIAI.S-PAINT_HARDWARE_ETC.

Corp. *..-:*-5--..t2131 '

Conncrclql Stel -.--...-....-...--.{213}

.*...--..---.-.(21 3t

loundr lunbcr Co.--..-..*..--.--(213] 723-9261 i'lliil,lljli

AMBOY

NNtrRGHANT NNAGAZINtr tsUVER2S GUIDE

ACIFIC NORTHWEST STATES

WASHINGTON

lnt'1. Pqpcr Co.,/long-Bell Div. .......-.....(206),123-2110

toNcvtEw

f'f Pqpcr Co.,/long-Bcll Div. ...-..--....-(2061 123-21 | 0 SEATTLE

& Arsoc., Clyde P...-...-......-.....-------(206) 525-7936

Tinber Co. ....--.---...-.-.-..--..-.-..(206) riu

Co. .-..---------.--...-.-..----...-...-(509) KE 5-2162

IACOMA

Gorglo-?oclflc Corp. ...-..-.-.-*--.-(2061 383-4578

Wrycrhccuror 6. ...--..--......,.-...-..-...(2061 383-3361

VANCOUVER lrt'1. Popcr Co./Lons-8ell Div. .......-.--...(503) 285-1300

wtNtocK

Shqlorlown Corp. .....-.-.--..-......--.1206) SU 5-3501

BEND

OREGON

lreotr.Sconlon EV 2.25il

coRvA[ts

Con.Fob Equipmcnl Co. ...-.-.--.....--............(503) 7 52-2955

EUGENE

Eugene.Willomette Iumber Co. .--.-------.-.--(503) 3,t5-0141

Frnont For.rl P.oduct! ..*.-.-..-..-...15031 Dl 3-?267

G.orslo-Pocltic Corp. -------.-......-....-(503) 345-4356

WHITE CITY Aldcr t$onufq€turing Co.--.-.---....-..-----..--.--.(503) 826-4088

COLORADO

COIONADO SPRINGS

U.S. Plywood .-....-.....--..(303) 636-5021

DENVEN

U. S. Plywood ....,-.-....(303) 222-lZ5l

Dcnvcr Rcrcruc Supply Co. .......---....-.......(3031 292-9090

Gorgio-Poclflc Corp. ...............-.......--......(303) 623-5101

Koppar Co., lnc. ------.-----..--..-...,..J3031 534-6191

Wcyerhoeurer Co. .--..-.--.............-..--...-.-..(303) 433-8571

Peirce Iumber Co,. Al .....-.--..-.--...---......(503) 342-2663

Tort€r, Webster & Johnson ...--........-..-.(503) 312-5128

U.S. Plywod Oorp. ....-..---..-_-l5Gll Dl 2.llll

wovsrhoeuter Co. ..................----.-.-...........(503) 342'5531

Willqmotfe Volley Mfg, Co, .----.--.------(5031 689-1,t40

GRANIS PASS

Twin HorboR Solcs Co. .......--....--....-...--.--(5031 179'1656

IAKE OSWEGO

Arthur A. Pozzi Co. .--.(503) 636-8133

AITRED H. WAHL

Alfred II. Wahl, general sales managel and vice president of the old Consolidated Lumber Co. in Wilmington, Calif., until his recent retirement, died November 5, He was 71.

Born July 21, 1898, Mr. Wahl worked for Consolidated for nearly 45 years. Beginning in the sash and door dept., he rose to become department manager. He then transferred to the lumber department, working

there until becoming general sales manageI.

He was a past-president of the Wilmington Rotary Club, a member of the Los Angeles Hoo-Hoo club, was a Mason and a member of the Scottish Rite.

He is survived by his widow Hilda; a son, Russell; and a daughter, Dorothy.

HAROID J. FORII

Harold J. Ford, retired vp. and board member of American Forest Products Corp., has died at the age of 71 from an apparent heart attack.

His passing marks an end to a colorful career that saw him ultimately lead the Tarter Webster & Johnson div.. tlre AFPC

Weslern

Lumber & Buildlng Moteriols ,VIERCHANI

wood products marketing organization, to today's position of national stature.

Ford joined TW&J as sales manager in 1944. He was elect€d to the board of directors in 1953 and a year later elected vp. of the parent company.

Born April 18, 1898 in Merrill 'Wisconsin, in 1922 he started working for the Suga^r Pine Lumber Co. as a grader and stock clerk. During the Depression he served ag secretary-manager for the San Joaquin Lumberman's Association.

He is survived by his widow Beatrice and son Jack. The younger Ford was elected vice president and general sales manager of the TW&J division upon his father's retirement.