WMI continues successful program

Wood Marketing, Inc., has voted to con' tinue its successful program of increasing sales o{ wood and wood products by expanding its program of promoting build' ers to use more wood in the homes they construct.

More than 100 lumber and wood Producers financially support WMI, Inc., whose 1968 budget has been increased to $764,000. The WMI program concen- trates on builders of single family homes and apartments as sixty percent of all wood sold yearly goes into such construc' tion. Their annual convention was held in November in Coronado, Calif.

Denver, Colorado and Phoenix, Ari zona are the only two western cities that are included in the twelve city program. The program started in 1966 in four cities.

Re-elected chairman of the board A.L. Baxter said, "The clearest evidence Iof the program's success] is the number of WMI promoted model homes sold, the number of duplicate houses sold from these and the influence of all these successful homes in other builder's use of wood in each market."

Two of the westerners on the four man discussion panel held during the report to stockholders discussed WMI activities in their market areas.

Bill Olson, of Alpine Lumber Co., a Denver retailer, related that Denver is changing from mainly brick homes to those that include much greater use of wood. Some now use brick only as trim.

Joe Lessard, of Phoeni*, who operates a millwork and mouldings business, explained that WMI's efforts has created a wholly new market in wood windows. Previous to WMI campaigns, aluminum windows had monopolized that phase of the market.

Thqf's How It Goes!

What we're after are smiles of satisfaction-something you just don't get by shipping defective, off-grade lumber. That's why, at Kimberly-Clark, we take quality control seriously. in the woods and in production. Long before the WWPA inspector stamps his approval on a piece of KimberlyClark lumber it's been checked and re-checked by a whole raft of demanding people who figure you're buying our lumber for its quality-not for laughs. Perhaps this explains why more and more lumber buyers are switching to Kimberly-Clark. They know it's pr$duced by conscientious technicians dedicated to keeping those smiles where they belong.

(California Lumber Division)