Shingles & shake sales to soar in '68

Ft' [roR THOSE wHo put their stock in # r' production curves, the top of the red $;, cedar shingle and shake chart may have S;i-' to be extended. After a nervous performbt". ance over the past 12 months, both shinF.J -gles and shakes have surged upward and

Pent-up demand, riding on the heels of easier money, has finally caught hold at the production level and inventory replacement has most mills working double shifts. In spite of volume, however, the strength of market demand is expected to put ,both shingles and shakes in short supply when the spring building season takes hold.

Although roofing and over-roofing still constitute the big market for industry products, the big surprise in 1967 has been in the swiftly increasing use of both shingles and shakes on walls. One major factor in this upswing-the trend to garden apartments and other multi-family unitsis expected to continue through 1968, and industry marketers are tailoring specific advertising and merchandising plans on this premise.

A second wall market for shingles and shakes has materialized in light commercial construction, resulting from a combination of low cost application and the architect's continuing appreciation of de' sign flexibility.

In the West, the forecast is good in spite ofa mixed new residential start

by the Red Cedar Shingle and Hand Split Shake Bureau

picture. During the 1967 slump, heavy emphasis was put on over'roofing and reroofing and this helped substantially to tide the cedar roofing industry over what threatened to be an uncomfortably tight situation.

Among recent trends which have strengthened the picture is the popularity of shingles and shakes on Spanish and Mediterranean styles of architecture. This latter, coupled with already established markets in commercial construction and apartments, provides a stable base underneath the volume residential market.

The cedar-asbestos system for light commercial construction continues to have a substantial impact. From a standing start only two years ago, this new system -which combined cedar shingles and shakes with asbestos paper-has now ac' counted for over 3,500 new applications in California alone.

Designed as an improved fire-resistant system, the cedar-asbestos combination has provided the architect and builder with a cost advantage over the several "Class C" retardants now available. In fact, the availability oI both the cedar asbestos system and improved retardant formulas has substantially improved the market position of shingles and shakes, particularly in fire zones where the products were not previously allowed.

Industry officials have indicated that a otnew era" may well be just around the corner and are now researching for even further advances in fire-resistant roof applications.

SHlt{GtE UVAttS MUUIPLY with the advent of stylish garden apartment complexes. Although roofing continues to be the "bread-and{utter" of the ir dustry, a rash of eye-catching shingle and handsplit shake sidewalls have appeared, spurred on by low installation costs and modest maintenance.

Whether it's Tacoma or Timbuktu, you have a man on the job making the best deals possible when you include Penberthy in your operation, Our relationship can help you reach out for your needs anyplace. ..anytime. Chances are you can reach right into the seven million feet of hard and softwoods in our Los Angeles yard for your needs.

And, availability isn't all you get, A very efficient mill with every kind of

Delivered To Your Doorstep

a machine you can think of will produce any detail you want. On top of this, we maintain one of the best and biggest dry kilns in Southern California for the man who needs precision lumber. We don't want to seem pretentious, but we also have a fleet of trucks ready to give your orders posthaste action, Or, should you send your vehicle in, there's no wait at all.

ln all modesty we must admit we have mountains of walnut, teak, birch, ash, poplar, rosewood, wormy chestnut and many of the more mundane species waiting for your command, For a carload or a cupboard door, call us.