PALCO DOUGLAS FIR LUMBER

Palco Douglas fir products are made with the same precision of manufacture and quality as Palco redwood products. Coastal Douglas fir with its reputable high quality is the raw material for all Palco fir products.

DOUGTAS FIR FINISH:

Random 4'l20'

Random 4'l20'

Random 4'l20'

Random 6'l20'

Random 6'/20'

Dougtas Fi R Specialties

Fir Flooring: available in1" x 4" B & Btr VC, C & Btr: VC, C & Btr FG, and D Grade MC. Lengths random 4' 120' 1" x 4" flooring is also available in very popular PalcoLoc finger-jointed long lengths of 12' 116'. Clued with exterior adhesive.

Fir Patterns:

Ceiling: in 5/8" x 4",5/8" x 6", C & Btr MC, lengths random 4'/2O'

T & G Paneling: in 1tt (518x net) x 6", C & Btr MC, lengths random 4'/20'

Palco Truck-Pak: Specialized nationwide truck shipments: with ease and speed of unloading; fast movement to destination; virtually damage free shipments. Any Palco lumber products can be unitized for truck shipments. Each unit contains approximately '1 ,75O bf of pretallied random length items.

Palco Truck-Pak is popular for shipments not just to Western customers but especially to Midwestern, Southern and Eastern customers.

A light-colored clear paneling-one side saw-textured, one smooth, both with vee edges.

Palco-loc Finger-fointed Finish: glued with exterior adhesive, and complies with FHA requirements for exterior and interior non-structural uses.

Made in 'l' (5lB' net) x 6" C & Btr VC and MG; surfaced one side, two edges. Also available in fascia patterns.

Also made in 2" x 6' C & Btr VC and MC. Lengths: available specified up to 20'.

DOUGTAS FIR COMMONS:

also available.

PALCO-PLY FIR-SAWN SIDING

Palco's handsomely saw-textured plywood of coastal Douglas fir provides high quality fir plywood siding. Made to A.P.A. specifications with A.P.A. grade trademarks including FHA reference marking.

Made in three grades:

Clear Fir-Sawn-face veneers free of knots and knotholes. No boat patch repairs. Meets A.P.A. 303-6-W grade.*

Select Fir-Sawn-same as Clear except plastic filled knotholes are allowed. Meets A.P.A. 303-18-S/W.-

Sound Fir-Sawn-face veneers B & better with only Agrade type repairs. Meets A.P.A. 303-18-W*

* Palco Fir-Sawn panels usually contain fewer defects than permitted under A.P.A. 303 siding grades.

STANDARD SIZES AND PATTERNS: quality protective lackets with easy identif ication.

3/B" and 5/8" thicknesses; 4' xB',9' and 10'. Patterns are Plain, Channel Croove, T1 :'l 1 grooves and lnverted Batten.

Holiday Selling

(Continued from page 15) nent spot with suggestions for all, from Aunt Lil to Fido.

Enlist the help of your employees. Put them in the spirit of the season with decorating contests for the sections. Set the theme, supply the materials, and let each section do their own end cap displays, gondola arrangements, vignettes. and decorations. You will find that they have fresh ideas to showcase their special wares.

Arrange chalktalk sessions to brief them on sales techniques, alert them to shop lifters and seasonal problems, emphasize special services and housekeeping. These meetings are especially important if you have temporary holiday help who must be informed on store policy and procedure.

Some stores have success in encouraging employees to get into the action by wearing Santa Claus hats, elves'aprons, or other type of costume to add to the festivity and identify them as clerks.

Sales, promotions, and advertising should be planned now. Most operations are swamped and slow at holiday time. Be prepared by completing arrangements for shopping circulars, newspaper ads, tv or radio spots as soon as possible. You'll get better service and be relieved ofthe responsibility when your store needs you.

Now is also the time to plan for the end of the year clean-up. The day after Christmas is not the time to organize this. Arrangements for handling returns, sale of left-over holidays goods, storage of decorations, and housecleaning should be detailed before Dec. 25. with responsibilities assigned.

Don't let the season catch you unprepared. Your customers, your employees, and your cash register will benefit from your pre-planning.

Ready Answers

Prepare for objections on telephone sales calls by compiling a list of the most frequent comments, objections, and questions raised by prospects with the best answers for each.

Better responses are possible than when a salesperson has to improvise. Inexperienced callers will find the list a good sales aid.

Seruing the lumber, building materials and home improvement marke* in 13 Westem States - Since 1922