Merchant Magazine - November 1972

erchondising ond News leoder-Since 1922

Quite frankly, redwood is in strong demand right now, That's why you should call your Georgia-Pacific redwood lumber salesman. He's experienced. He's backed by all of Georgia-Pacific's manufacturing facilities. And he will do his best to take care of your specifications.

So when you need redwood decking, fencing, finish, fascia, siding-any type of garden redwood-call your G-P salesman. He'll do everything he can to help you get it.

vou can prevent forest fires'

Manufacturers of:

LUMBER.: Dimension 'Shelving ' Selects ' Fencing

MILWORK Pre-finished Moulding & Paneling & PLYWOOD: Paint-primed Jambs & Door Frames...'

Particleboard Industrial ltemd

li

FOREST BY-PRODUCTS: Decorative Bark ' 'a3-Hour Log" Firelogs

Products available in Ponderosa Pine'Supar Pine 'Douglas Fir Hem Fir Western White Spruce,"i Incense Cedar

THE PROBLEM SOLVII\IC COMPANY . .

R. F. Nikkel Lumber Co.

Mailing address:

A DiCiorgio Shelter Products Company

For More Information Phone (800) 824-8810

Western Lumber a Building Materials

formrrly CAI'lfOlNlA lUMaEl l'tEtCHANT ' llerchondising ond Ncws lcoder sincc 1922

tl0vEMBER 1972 Y0tuME 5l' t{0. 5

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VIEW FROM THE TOP: KITAY OF SUNSET INDUSTRIES

THE NATIONAL ASSN. OF DEALERS MEETS IN SEATTLE

ARMSTRONG STAGES CEILING SELLING SESSION IN S.F.

PRICE, PROFITS, SUPPLY AND DEMAND PROBLEMS CONTINUE

NEW PARTICLEBOARD PLANT IS ONE OF USA,S FINEST

CONVENTION TIME FOR LUMBER ASSN. OF SO. CALIF.

H. A. ROBERTS NAMED THE NEW EXE.C. VP. OF THE WWPA

CRA SELECTS LEO HULETT AS ITS NEW PRESIDENT

PHOENIX's

LUMBDR BEGINS MAJOR EXPANSION

WATCI{ DESIGNATIONS ON YOUR R'R. FREIGHT BILLINGS STANDARD STRUCTURES MOVING TO ENLARGED F"AOILITY

PRICE COMMISSION HEARS HARDWOOD PRICE APPEAL

DARRBLL SCHROE]DER IS ELECTED NEW PRESIDENT OF RIS

Publlrhot A. D. BeU, Jr.

Edttor Davld Cutler

Contrlbutlnc Edltot Dwlght Curran

Advortl.lnCProductlon Mgr. Marsha Kellev Clrculatlon M-s. Davld Hamll

DDITORIAI O.rFICES

WESTERN LUMBER & BUILDING

MATERIALS MERCHAIYT IS PUblished monthlv at 673 So. LoBo Ave.. P&saalen8, Ca. 01101, Phono (218i ?02-EO28 0r (2lE) ?01-109t bv Callfornla Lumber Merchant, Iirc. Second-class postage rates pald at Pasadena, Ca:, and addltlonal offlces. Advertlslng rates upon request.

ADIrERTISING O.rFTCES

NORTIIDBN CAIITONNIA & PACIFIC NOBTIIWEST itrerrv Holtz. 580 Market St.' #400, San Fraricisco 941(X. Phone (415) 392-3365.

SAII T'RAIiTCISCO BIIJING OFFICE 2030 Union St., San Franclsco, Ca. 94123. Phone (415) 346-6fi)0.

SOUTIIEBN CAIIFONNIA

Corl Vann. 1385 Westwood Blvd., Los Anseles, Ca. 9OU24. Phone (273) 417-7593.

MOUNTAIN STATES trrank L. BeckEt€od Astoclstos' (Denver) 3505 MlUer Court, Whe&t Ridge, Colorado 80033. Phone (303) 42r-2692. NEW IONT Bt[lns.le& & Flcke, Inc., 13? East 36th St,. New York, N.Y.' 10016. Phone (2l2\ 532-1632.

SUBSCRITTIONS

Chonse of Addro.r-Send subtcrlp' tion 6rders and addrest changeg to Clrculatlon DeDt., Wettern Lumber & Bulldtns Materlalg Merchant' 5?3 So. La*e Ave., Pasadena, Ca. 91101. Incrude address label lrom recent lssue ll posslble, PluE new address and zlp coale' subicrlDtlon Botor-U.S.' Canada' Mexlco-and Latln Amerlca: lD5'one vear: $8-two vears; $l0-thlee irear!. Overseas: S6-one year; ltg- two vears. Slngle coples 60r. Back copleil $1.0O when avallable.

IHE MERGHAIIT

is an independent mogozine, for the lumber anil build'ing mate' riale ilnduetrg in the lE Westent atates, aonaentrating on tnetahanditing, rnanogernent ortd' accurate, factuol newc,

NEIY SERVICE by Lee Lurnber Haul'ingFlat car unl'oad'ing and d'el,hteryt by buck to ltoar d,estination , , , Lee spur ff4960' Soutbern Pacific R,R, at Los Alanitos,Calif , Limited' storage aaailable,

Our distribution centers offer that something more. Service.

Friendly dependable service, backed by quality products. The products you need . . when and where you need them the most.

We handle all the basic grades, sizes and species, plus millwork and mouldings, plywood and particleboardand a full range of specialty products.

So give us a call. We'll show you why there's more to lumber than a grade stamp.

You Con't Fool Mother Nolure

THE various segments of the lumber and plyr wood business have come in for an unprecedented amount of flack in the last six weeks. some of it the result of uninformed criticism and some of it as a result of unsuccessful government meddling in the time honored supply/ demand phase of lumber and plywood sales and distribution. (For a related, story, see page 17 ol this i.ssuc.)

The government, while diminishing the supply available from the National Forests on one hand, has on the other hand criticized the industry severely regarding prices through highly placed spokesmen from cabinet officers on down. Builders, whose unprecedented rate of building has created record demand at a time of shon supply of raw material, seem unable or unwilling to realize their function in the situation and roundlS and inaccurately, lash out at lumbermen as the main reason for the increase in the price of homes.

National Forest Products Assn. economist'Dr. John Muench, Jr., noting stepped up federal probes into reasons for soaring lumber prices, observes that extended surveillance bv the IRS and Justice Depa.runent may identiiy a few wrongdoers, but punishment of the few ofienders will not reduce average lumber and plywood prices.

lluench pointed out that high prices directly reflected unprecedented demand for wood build-

ing materials to meet national housing requirements. "While the industry has been operating at peak levels in recent months, it now appears that the price control system is a disincentive to maintaining or exceeding those levels. The eco. nomic control system, in fact, may be having an adverse efrect on production of wood products and thus is not achieving the result intended."

In this he echoes a widely held view in the industry that the best way to reduce prices is to remove the controls and let natural market factors go to work. It is also a view that is sub. stantiated by a number of reputable economists.

Figures recently released by the Bureau of Labor Statistics show the actual rise in lumber prices at three.tenths of one percent in September. This conformed exacdy with the average rise for a broad range of wholesale food, industrial raw materials and manufactured products. The report said that farm products, processed foods and feeds rose six-tenths of one perc€nt during the month. Lumber wholesale prices were 10.6 percent higher than a year ago.

No one is saying prices haven't risen dramatically, obviously they have. But the barrage of ill-founded criticism and the obviously ineffective price controls have been counterproductive, to say the least, as a call to your local wholesaler will quickly prove.

It's time to return lumber and plywood to market control of prices and let tJre Price Commission devote its energies to fields that have proven more amenable to its ministrations.

Twin Harbors Lumber Co.

TOP for

Monarch half the

ANOTHER QUATITY BUILDING

Wood Products, at approximately cost of conventional buildings

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dre sale against wind, earthquoke, and weather lnzards because ol their ligid construction. Their improved design meets all building code requirements and there are no long braces to interlere .with eguipment,

:1

flexible design . r0 foundation necessary . no odol

Fesf efrclent constucton crews erpct ttcse strong bulldlngc in a slort time. Origlml conshuctlon methods and macbines, ln. glud_lng our hydraullc scaffold truch insurc you of top qualif for lowesf cost.

. all poles are cemented to a depth of 6,

. never needs painting-won't rub off on clothes

.

insurance rates considerably less-yet full cwerage

. all buildings engineered and designed by licensed civil engineers

Can be seen at 17@0 South Crusader Ave., C.eritoo,

(32,000 sq. ft 8ry cJear qpao)

en)'ou )lou putln

llng' ng.

lf you'd like to cut down on the high price of heating equipment and installation, why not price out a Gold Bond Panelectric' ceiling?

Because a Gold Bond Panelectric ceiling is a complete heating system that can cut costs in several ways.

First, you cut out the cost of a typical forced warm air system: furnace and ducting. Plus the cost of finishing details around warm air vents and cold air returns.

Next, you save big on installation. Because a Gold Bond Panelectric ceiling goes up as easily as regular wallboard.

Finally, Gold Bond Panelectric is a better way to heat. Because, like the sun, Panelectric uses nature's own radiant heating system. So objects and people in the room are heated even before the air.

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Panelectric has been widely sold throughout the United States. Because of its immediate acceptance on the West Coast, we are building a new plant in Long Beach, Calif., and have improved our West Coast distribution facilities. Contact us at (213) 435-4465 or write Gold Bond Building Products, Div. of National Gypsum Company, P. O. Box 1888, Long Beach, Calif. 90801.

Panelectric panels are factory-wired, single-layer %" Fire-Shield Gypsum Wallboard with one-hour fire protection. Can be papered, painted or textured like any other gypsum board ceiling.

Heating cables are embedded in a gypsum rock core. Each ceiling becomes a heating system controlled by its own thermostat. ldeal for room addition or remodeling.

The View From The Top

NTHE highly oompetitive retail r selling field, especially in a metropolitan area like Los Angehq doing what the competition is doing just isn't going to make it. It takes something more.

Recognizing that being difierent could be the thing that would give them their competitive edge, Sunset Industries' Sunset Builders Supply and Home Center has set out to do just that.

Recently opening their l2th store in Calif. (see accornpanying pictures) this marketing strategy of something "different" is really being brought to full bloom.

"What we are doing," says Harold Kitay, president of Sunset Industries, "are the things the competition i$n't doing. Through our advertising, for example, we are telling Mr. Public that we are the problem solvers for their d.i.y problems. We have the experts; we can help them with the difficulties they encounter.

"We don't sub. scribe to the Build. ers Emporium. Handyman - Angels approach, we want to be the customer's source for solutions ari well as materials.t'

This sense of a marketing difrer. ence from his oonr etition emerges in other areas of discussions with Kitay, particularly @ncern. i.g product and product mix. Though he feels his competitors have too broad an inventory,

he is quick to admit that Sunset has much the same problem.

Story qt o Gfonce

Continuing grou/th and profitability have keynoted Sunset Industries move to concentrate on d-i-y consumer selling . what has happened and why is discussed in this exclusive interview with comlany president Harold Kitay.

Kitay feels that selling products such as spark plugs, motor oil, pho. nograph records and even soft goods have no place in a store that styles itself a home or home improvement center.

Sunset plans to stick to things that pertain to the home, and leave the exotics to the others. It's not that they haven't tried the non-home related items. "We put pet foods in

two of our stores on a trial basis, and are they bombing," relates Kitayo ruefully.

"We plan to go into greater depth in the things we are already in. For example, shop tools for home use and perhaps unfinished furniture." They aim for a 7O/30 balance in retail to builder sales.

Sunset Industries' long range goals call for oonstruction and/or acquisition of 50-60 stores in the thirteen western states in the next seven years. And the goal refers to minimums, not maximum number of stores.

The company plans to continue use of its brightn four-color catalog as an in-store sales tool and for customer reference, even though their mail order business through the catalog has diminished "to nothing" and is "a buggy whip remnant."

Next month Sunset is opening a new Sunset Home Improvement Center in Torrance, Ca., and plans to open two of their Handy Andy stores in Arizona early next year, one in Tucson and one in Nogales, just across from tlre Mexican border.

Sunset, which expects to gross $25 million this year through their 14 stores, still had just one location back in 1961, 15 years after Kitay's father bought it for $12,0m. It had a total gross inoome in1961of $865,000. Despite the gnowth that the firm had rnade, by 1965 they had an agonizing

(Turn to p. 10)

SUilSEf n0USTilES' chief exegglive Kitay keeping in touch from corporate HQ. Firm expects..lo do $25 million in 1972, har spunofi manufacturing divisioni to concentrate on retailing.

F--rrrrrrr-rrrrrrrrrri

I Your customers are looking for do-it-yourself ideas. ; : And thiS collection of Western Wood ldea Books has : I 'em fror,n simple benches to complete vacation homes! I

! t-''1 a" Outdoor Room: A new merchandising kit featuring a cot- I I | | lection of easy-to-build ideas that give your customers af- I : lordable living space. Each kit includes full color ldea Books

I 3t'_9 i999,Ol91s for,yggr customer. You get an atrracrive dis- I r ptay rack, ptus wtndow banner, statement stuffers. news- :

I paper ads and radio scripts for your store. A handy order I

I 3]:i*,j?.ts you order rv slides, newspaper mats, and extra I

! n *" Elbow.Room: A comptete do-ii-yourself promotion pack- I

! " 3fl3;Jtttd5ins a room addition your customdrs cah buiid tor t

i.'s! lti-%i?"P"""'*?'" H;',l,r;": BTB|";",,fl .:J3 rT.g.,l*'.,!i,; I

I Wood outdoor amenities.

I l---l We l{c€d Uole Room: Merchandising kit promotes tive great !

! t: ways Io aoo on to extsttng homes. I

f n f"n".s: More than 30 fresh new Western Wood fencing and I

I " ::,":n,ng concepts are hightighted in this comptete kii. I

f f-l The Second Home: ldea book features 1B easy livinq nomes. r

r LJ Ad mats and mailers are included. your custdmer can order I

I complete plans for each home. I

| Sending yo.u.r customer home with Western Wood I

I idea books is like having a salesman make direct calls. -

i 83,3'ir"J',t?f" ;'"X?'Jl13i vou need whire the supprv i lI lt lt I ;;'"'" .'=', *" =, !

I urry State Zip I

I ZWf Tese|}.W wesrern wood producls Association I

I I w-|a, o(rc_srrril(9 Dept. wl_Bll-1172, yson B[llding :

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SUNSET INDUSTRIES

(Continued lrom Page B) reappraisal, decided that they were "running a buggy whip business," and started to make a number oI changes. At that time, the comPany was t'like an auto parts store, You know, with the oounter, one cash registe4 that kind of thing," relates Kitay. "We were a specialty building supply house for windows, doors, ply' wood and some hardware, but not inventoried in-depth. We got busy and cut expenses, changed the product mix and began to acquire some manufacturing operations as well as our retail Handy Andy stores in Arizona."

Sunset's ventures into manu{acturing were not very successful. They discovered that it was just not possible to turn around marginal manu{acturing operations the way they had the retail operations they had acquired. Throughout the last few years they have been divesting themselves of those that aren't an integral part of their retail oriented operation.

Several weeks ago it was formally announced that Sierracin Corp. had agreed to purchase the assets of Aga' lite-Bronson, a Sunset division that makes architectural glass products and did $3.5 million last year. No price was revealed for the sale.

The divestiture completes a planned program to re-direct Sunset's efforts from manufacturing into the retail arena.

"Until July, 1971, we still were not in the retail do-it-yourself business," notes Kitay with an edge o{ {rustration in his voice, "We were still an enlarged version o{ that wholesale auto supply store." The decision last year to make the complete change to d-i-y was followed by a number of moves that have made the Sunset operations, and especially the newer ones, as d-i-y as it is possible to be in the present state of the art.

A first change was in the hours of business. The hours, a 2:30 p.m. Saturday close, for example, were not compatible with the consumers' desires to shop weekends, nights and most any other time. The average hours now are Monday-W'ednesday, 8 a.m.-5 p.m.; Thursday-Friday, 8 a.m.-8 p.m.; Saturday, B a.m.-6 p.m.;

EXCEPIt0llAttY well-done new Sunset store, Arcadia, Ca., has (1) clean displays, ouhtandins signing for easy-to-find depts. (2) Ron Mari' an'i. siorimsr., wbrks with Frank Falasco on lighting sectlon gondola. (3) Cutting glass for customer is asst. mgr. Vince Cordio, moving

Sunday, l0 a.m.-3 p.m.

Another sigaificant change in the stores was the addition of NCR cash registers that provide information on each department daily. They have used EDP for payroll, receivables and payables since 1963.

Sunset does not foresee the daY when they will have their inventory on EDP as they estimate the outPut would not be commensurate with the cost. As it iq, they get the daily sales information so they can zero in on a problem area and take physical inventory and observe the area. The biggest inventory problem, they note, is maintaining an optimum balance between over/under stock.

Despite a desire to keep inventory depth within reasonable bounds in relation to customer demands, they are not deaf to unusual customer requests. Their store in Sierra Vista, Arizona, about 85 miles southwest of Tucson, carries horseshoes and shoe nails, hardly your average d-i-y

fast on a busy Sat. a.m. 6) Cashiers use llCR machines, accept Mastercharge, B. of A. and house accts. (5) wide central aisle feeds kaffic in, then to various depts. 6) and 0) Garden, housewares, appliances illustrate wide variety of home-oriented merchandise sold.

item. Kitay explains that ranchers requested it and buy enough to make it feasible to carry it in that store's inventory.

Plans call for store size to be between 20,000 and 25,000 sq. ft. The new Arcadia store has 20,000 sq. ft. of floor space and 70,000 sq. ft. for parking. The normal floor/parking ratio they shoot for is three ft. of parking for every store ft. The new showroom is actually 17,000 sq. ft., with 3.000 sq. ft. devoted to backup.

Sunset has a team concept, KitaY says, but observes, as many others have, that things don't always work out that way. "W'e're in a peoPle game and we try and motivate our people to work towards a greater return for our stockholders by providing {ringe benefits and more money through a profit sharing plan." Oddly, money is not always the successful motivator it has been in the past, However you do it, he stresses, "You've got to motivate people."

new randomand bookmatched

p 6

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AVAILABLE 4'x8' and 4'x1 0'

3 popular species immediately available in random and book matched,

o American Walnut o Burmese Teak

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-and in these exotic woods but allow at least eight weeks for delivery: African Sapele, African Zebrawood, Af rican Mansonia, Af rican Afrormosia, African Bubinga, Hawaiian Monkey Pod, Hawaiian Koa, Philippine Narra, Philippine Dao, American Pecan, Japanese Sen, Japanese Oak, Japanese Cherry, Japanese Elm, Japanese Birch, Japanese Persimmon (Ebony), Knotty Pine, Knotty Cedar.

National meets in Seattle

['tOR the second year in a row, The l' West has been the setting for the annual meeting of the National Lumber and Building Materials Dealers Assn.

But there the resemblance ends. Last year's meeting in San Diego followed years of discord and wag a peacemaking session as well as being the watershed gathering that saw the entire NLBMDA set.up restructured to bring abqut the changes demanded by dissident dealer groups. This year's Seattle confab was marked by unity, confidence and the sense of a successful year, in which the new re. structuring had proven its value dur. ing a difficult year for the industry and the association.

Attendance this year was more than 600; last year it was little more than 225. It is the biggest gathering since the old days when the group had a trade show with displays during their convention. The numbers were backed up with enthusiasm, too. When they finally counted heads for

llEW MAl{ at the reins, national's new president Terry Mullin, Terry Building Centers, Tar. zana, Ca., (top left) speaks to group at annual meeting. Code and building products standads

the mill and woods tour to Weyerhaeuser's Snoqualmie Falls' opera. tion. there were more than 5@ that showed for the event.

'oCooperalinn, Participatian and Progress" was the theme and it ceemed apt. With good attitude almost universal, it seems the national has finally turned the corner after its troubled rec€nt vears.

Sfory o] d Glqnce

Westerner Terry Mullin elected new NLBMDA president as group has large, well-received, uncontroversial annual . .next yea/s meet will be in Williamsburg, Va.

Lumberman Terry Mullin was chosen the new president. He is the head of Terry Building Centers, Tarzana, Ca. Other officers are lst vp., J. Hu. bert Walker, A. B. Clark Lumber

committee meeting ftop right) was chaired by Art Muschler. Research committee chairman Homer Hayward, Hayward Lumber, Salinas, Ca"

Co., New Orleans; 2nd vp.o Robert Horton, Standard Lumber Co.o Winona, Minn.; 3rd vp., Coemo Guido, Guido Lumber Co., San Antoniq

'Tex.; treasurer, George Burton, Bur. ton Lumber Corp., Chesapenake, Va.; secretary, George Russell, Millard Lumber, Inc., Millard, Neb. Richard Snyder, the newly-chosen exec. vp.? retaiirs that position'for the coming year.

A budget of $280,000 was set for the new association year. Next year's meeting will be held in Williamsburg Va., in October.

The dealer roundtables were popu. lar features. The EDP session. mod. erated by King McKee, Forest Lumber Coo San Marino, Ca., heard and saw presentations by King, and his EDP man Harry Dotsoh, as they explained and demonstrated the IBM Systems/3. A full in-house system that had years of teething problems for Forest Lumber, it is now producing the information desired.

Chet Nortz, mgr. of the Mountain S'ates' association, showed the Burroughs L 5m0 system and explained that it has advantages for smaller dealers primarily, despite not having all the features of the IBM model.

(lower left) in a thoughtful presentation. NLBMDA's new exec. vp. Dick Snyder, 0ower right) acquitting himself well at his first an. nual for the group.

PHOTOS BY WAYNE OARDNEI

OLD GROWTH

There are still places where choice redwood is cut.

The old growth.

Heavy, tight grain timber that no knowledge of man can hurry or duplicate.

Suppliers of this wood, such as Simpson Timber, are keenly aware of their responsibility.

For every tree cut, others are planted, so there will be another growth for each new generation.

However the forests of the Pacific Northwest offer far more than redwood.

Exceptional bargains can be had in pine, cedar, spruce and fir.

And we know where to find them.

Because Inland has a network of its own brokers who are in daily contact with more than 300 mills. If the quality and price are right, we buy it.

Or if you're looking for something special, we try to get it for you.

By the carload or LCL.

Inland sells nearly a quarter billion board feet of lumber a year.

Which makes us a leading independent lumber broker.

And, we believe, the logical one to serve you. Why not call us collect and judge for yourself? Phone: (714) 783-0021. Or write: Inland Lumber Co., 21900 Main St., Colton, Calif. 92324.

INDEPENDENT LU THE MBERBROKER

Cei ling 5e llins Sess ion

IRMSIR0I|G president (l) Jim Binns, Paul Hershev, Don MacDonald, Richard Johnson. 0) Andy Armstrong, Tony Gallegos. 6) Bruce Safley, Arlo Nicholls, Bob Love. (0 Pete Cracchiola, Butch Heberle, Dick Banks, Ken Christopher. 6) Wayne Mattson. (6) Les Hayes. 0) Dick Banks, Butch Heberle. 0) Bob Kimble, Bob Mullen. (9) Al Reynolds, Ken 0rovic. (10) Bill Wray. (12) Mrs. Rolston "Jackie" .lohnson, Doug Beatty. (12) Lewis Shormann, Paul Forman, Julie Shorman. George Krant.

\T/HEN Armstrong Cork Co. does YY something, they do it right, as some 90 dealers and BI wholesalers and their wives discovered when Armstrong invited them to San Francisco recently as their guests to preview their new Ceiling Center Program.

Eleven western states were represented. It was the 25th annual gathering of Armstrong wholesalers and the first annual for the dealers and was billed as the l'irst Manasement Meeting.

Bill Rugg, Linda Johnson. (13) Bill Bradley, Howard Graulich. 114) Iony Gallegos, Ray Wilson. (15) Bill Rugg, Wayne Stan'ley. (16) .l,ohn See. (|il Sandy Stockman, Herb Roberts, Ken Christopher, Jim Brose, Jess Ruf. (18) Bruce E. Dale, Tom Hogan. (19) Howard and Betty Strong. (20) Mel Worley, Jim Aitken, John Monaco. (21) Jean and Lyle Sha,fer. (22) Boyd Mikesell. €31 Don MacDonald. (24) Joan and Carl 0liver.

Following a really first rate cocktail party', including hors d' oeuvres that were not only edible but deli' cious, was a day long presentation that interspersed short talks by the company brass with a series of musical skits worthy of Broadway that deftly put across Armstrong's mes' sage. Presented with an engagingly light touch, the songs and dances kidded not only the dealers and wholesalers, but, wonder of wonderg the company itself.

Price, profit problems

E)ROBLEI,IS with pricing, profits, I supplyand demand have plagued the lumber and plywood industries at all levels in recent weeks with unusual severity.

Taking note that much of the grief is ''due to strong demand and the profits resulting from months of strong business activity, some ob. servers have wisely noted that "there &re worse problems than these that I've copd with" as a Portland wholesaler recently phrased it.

PRTCES

Sounfings throughout Tlrc Mer. chant Magazine's 13 lflestern state area produce an almost universal consensus that there will be limited erosion fnrm current price levels in the next month.

DEMAND

A strong pull condition is expected to last into the middle of 1973, resulting from (l) oontinued demand for single and multi unit housing, despite some overbuilding in areas of the West and (2) a continued strong supply of money from the savings and loanq which traditionally finance 83/o oI home mortgages.

PROFITS

Despite the Price Commission and the Cost of Living Council's best efforts, profits in the lumber and ply-wood industri€s are at high, even record levels. Re€nt guarterly earnings reports show profits outpacing earnings by impressive margins. This will undoubtedly prove an especially sticky area for all levels as the government has publicly statod that they are going to very dosely monitor all ooncerned and stricdy apply excess profit penalties. These can include, among other things, triple damages.

SUPPLY

Continuing demand tells the story here. With wholesaler inventories in the l[est running at 2U/o-30/o ot norzrel, and some common items seemingly unavailable at practically any price, many observers see the summer of 1973 as tlre first point where supply will begin to catch up appreciably with the hottest market in years. Some feel it will be the

third guarter before any real boeening occurs.

Representatives of the lumber and ply,vood industries have had a series of rrreetings with builders trying to explain to the builders why prices have risen to their pre€ent levels. The meetings have often degenerated into name calling sessions and have so far produced little in the way of understanding of this trade's poeition.

Some small prcgress has been made with the various government groups in an attempt to produce minor modifications of present regulations that might alleviate current market problems.

In its efiorts to control prices, the government recently began a three pronged attack that included the Internal Revenue Service, Depa.rtment of Justice and Federal Trade Commission investigations into pricing and profits.

It signaled this crackd6wn by (Continued, on Page 13)

New particleboard plant is one of USA's finest

A MERICAN Forest Products Corp. f, hosted a memorable flag-raising event to mark the official opening of its new $10 million particleboard plant in Martell, Ca.

Open house ceremonies began with the presentation of the American flag and the AFPC house flag to Russ Evitt, general manager of the {acility. President J.T. Guyol, AFP's chief executive officer, made the presentation to Evitt, who in turn presented the flags to C'ene Tower, manager of the particleboard plant.

fu the flags were raised, the Ama-

Sfory d] d Glonce

AFP opens its new $10 million particleboard plant and sends out the first shipment . . . 10 acre plant has a 115 million annuaf sq. ft. capacity on a V+" basis 100 new jobs are created by the new facility.

dor High School band played the Star Spangled Banner, which was witnessed by some 300 employees and local townspeople. A guided tour of the l0-acre plant, the newest addition to Ameri-

Denise Esola, Russ Evitt, Jim

can Forest Products' 460-acre wood conversion complex in Martell, folIowed.

The plant is among the largest such facilities in the country. The ll5 million annual sq. ft. capacity facility 1s7n" basis) is one of the few utilizing the western pine raw material base which is recognized as producing a board ranking among the finest in the industry.

The plant provides jobs for approximately 100 people in a n d around Amador County and increases the plant's annual $5 million payroll by nearly $I million.

A ll|lUBIE ceremony was held by American Forest Products to celebrate its first comrirercial shipment of Ampine particleboard. The lull truckload left the new $10 million manufactuting plant in Martell, Ca., after a champagne christening. Toasting occasion are (l-r), Gene Tower, Howard Blagen, Miss Amador County,

Duart, Arlen Beall, Don Mitchell and Fred Farr. A police escort (lower lef0 accompanied truck to its destination AFP's distribution yard in Cerritos, Ca. Business stopped as all employees welcomed truck. Included in ceremonies were, (l-r) Frank Quattrocchi, Bob Wells, Arlen Beall, Fred Fan Leo Lofchie, and Bill Danner.

NEWS BM[ ETS

Latest f,nancial reports for the forest products' majors paint an almost universally rosy view . Masonite reporting record sales and earnings, Willamette Industries set record earnings, with Champion International and C-P estahlishing record sales and increased earnings

Posting increases, most of them sizeable, in sales and earnings nere Euans Products, Arcata National, Bohemia Lumber Co,, Potlatch Forests, Inc., Diamond InternationaL and. Weyerltaeuser which cranked in an BS/a ptofit increase on a 35/o sales hike in the 3rd quarter

Housing s/arts in Sept. sufferecl their 1st decline since June, but the drop was only 4/o and that was still a remarkable 15/o ahead ot' the year earlier; the continuing strength has surprised a number of industry seers who have been predicting that a steeper decline would have occured by now condominiums have been surprisingly good sellers, permits {or all types are still coming on strong ,

Troubled Boise-Coscude has named its 42 year old president, .lohn B. Fery, as chiel exec. to replace Robe,rt Y. Hansberger, who resigned "to pursue personal interests;o' B-C revealed that they have agreed in principle with Bendix to sell them their mttlile home and recreationol aehicle businesses for 868 million t:nsh . Bendix, which also owns American Forest Protlucts, says the new acquisitions will be a good "fit" with their other divisions .

Ceorgia-Pacific plans a Dec. stockholders' meetins to vote on their spin-off of about 2O/r, of their assets and libilities to form

a new wholly-orvned subsidiary, Louisianu-l'ot'ifit'; yrlans call for L-P to be officially ope,rating by lon. 2 . . the prim.e rate, which is the lowest lending rate banks charge their best customers, Aas risen to 5:h% t'rorn 514%; opinion is presently divided on the likelihood of further hikes

Sierru Pacif,c Industries has purchase d the {ormer Builclers Warehouse Supply, Orem, Utah, ancl has opened another brandnerv retail yarcl in N{ark Spitz's home'own of Carmichael, Cu., with a hoopla-bang grand-opening; both will be named SPI nome rml)l'0\,ement cen,ter Aoron's Home Center, Bakersfield, Ca., also drew biq crowcl-" to lhe rect,nt opening of thei r new improvement center

Hc.rr:el hus purr:lLasetl Hull Industries, Oxnard, Ca., the maker of the simulated wood Polybeam, for an undisclosed price . the Colorado Pine Co., Steamboat Springs, has been sold to IndeJrendent Lumber Co., a branch of Wholesale Builders & Supply, plans call for C.P.C.'s name to be changed to Hi CountryLumber...

Inuestigations lor arson have continuecl follorving a recent S200,000 fire at the Mr. Plyruoor/ store in Denver , erson is rtot suspected in a 2-alarm blaze in Wheat Ridge (Denver) Colo., at CoLumbine Wood Products Co. Lumber Citv has gotten an OK from lhe Citv of Santa Susana, (.a., for a sloie in an existing shopping Center

O'Malley Lumber has opened a new store in Valle Verde, ,4riz., .. Edwards Bldg. Supply has shown ofi their new $i10.000 remodeling job to their enlarged store in Hillsboro, Ore. .. Lin-

I}rook l{arclware had a big blast for their 4th store, in Montclair, Ca. . .. Architectural Bldg. Supply has movecl to a bigger store (a former Food King market) in ldaho Falls, Id. . . Discount Bldrs. Supply plan,s an early opening {or their 4Ih, in Monrouia, Ca. . .. Cearhart Lumber has opened a new store in Cearh,ort,Ore....

C-P"s naw distribution center in Eugene, Ore., will triple the size of that facility . . Cuy Barnett has opened a new wholesale firm, Sean Lumber Co., Anaheim. Ca. Willamette Industries has moued into srrarkling new corp. I{Q in Portland's new 40 story First Nt'I. Bank tower . .

Thomas F. Willcrs. 53. has been elected chairman and chief exec. o{ Cham pion I nt.ernotionrtl. eflective Jan. 1, succeeding Karl R. Bentletscn, who became 65 last mo., Bendetsen remains chairman of the exec. committee of the board . . Bill Daily lta.: moved up lo chairman oi th" board o{ Ed Holderne.ss Sup4lieg, Tucson, Ariz.; replacing Daily as president and gen. mgr. is 7. R. "Bott" Kenyon

Lumbe;r production in Aus. (latcst figs.) was at a seasonally ad.iusted annual rate of 40.1 biiIion b.f., up 6.7/t: over July, 5.4/o ahead of Aug., '71.

Ihe I'ederat T irnbei Purchasers ,4ssn., Denver, has joined the Nt'1. Forest Producrs-Assn.

Careheim Corp., Brisbane, Ca., a San Francisco hardware wholesaler, is currently celebrating its 4.0th anniversary; take o btnu, Yerne Careheim. . in the year ended June 30, OSHA inspectors visited some 33,000 firms, fewer than 7/4th were in full complianceo the remainder rec'rl 213,000 citations for 103,000 violations, with proposed fines totaling more than $2.3 million.

FAMOWOOD

Can be used under Fiber Glass! &e Ready to.rse right out of the can, Famowood ""j ',',' eliJffi,'lf,Pi:'il,'':j','.'Lll$'?li:i.1li::

qUlCKly; wOn t ShrlnX; taK0s splrlt slalnS, and will not gum up sander. When applied properly, Famowood becomes water and-

GALENDAR

NOVEMBER

Hoo-Iloo-Ette Club 10Nov. 9, Jewelry party. Airport Marina Hotel, 8601 Lincoln Blvd., Los Angeles.

TEAM CongressNov. 10-11, meeting, Executive House Scottsdale, Ariz.

National Forert Products Asan.-Nov. 12.15, Fall meeting, Camelback Inn, Phoenix.

San Joaquin IIoo-Hoo Club No. 31-Nov. 12, Football game trip, L.A. Rams vs. Denver Broncos.

Yfestern Building Material Assn.Nov. 12-14, annual meeting and show, Thunderbird Motor Inn, Portland.

Tacoma-Olympia Hoo-Hoo Club f89-Nov. 14, meeting and concat, The New Yorker, Tacoma, Wash.

Pacific lnsgrng Congrees-Nov. 13-15, annual meeting, Olympic Hotel, Seattle.

National Safety Council-Nov. 13-17, "Fundamentals of Occupational Safety" corlrse, Rodger Young Center, Los Angeles.

Lumber Assn. of So. Calif.Nov. 15-18, annual management conference, El Mirador Hotel, Palm Springs.

Shasta-Cascade Hoo-Ifoo Club No. 133-Nov. 16, turkey trot, place to be announced.

Los Angeles Hardwood Lumbermen's Club-Nov. 16, meeting, Briars Restaurant, City of Commerce.

Tacoma Lumbermen's CluLNov. 16, meeting and scholarship awards, The New Yorker, Tacoma, 'Wash.

Northwest Hardwood Assn.-Noy. 16-17, annual meeting and election of officers, Thunderbird Motel, Poriland.

Spokane Hoo-Hoo Club 16-Nov. 17, meeting, Stockyards Inn.

Duds Ltd.Nov. 17, 277th tournament (turkey shoot) Round Hill Country Club.

Los Angeles HoaHoo Club 2 -. Nov. 20 (yes, it's a Monday), golf at Calabasas Country Club, dinner at D & K Rathskeller, 16140 Ventura Blvd., Encino.

DECEMBER

Tacoma Lumbermen's CluLDec. 1, annual banquet, Old Elks Club, Tacoma, Wash.

Spokane Hoo-Hoo Club 16-Dec. 1, meeting, Stockyards Inn.

Los Angeles Hoo.Hoo Club 2Dec. 8, meeting, Los Serranos Country Club, Chino, Duds Ltd.Dec. 8, 278th Tournament, Castlewood Country Club, Pleasanton, Ca.

Shasta-Cascade IIoo-Hoo Club No. 133-Dec. 14, family Christmas party, place to be announced.

Los Angeles Hardwood Lumbermen's CluLDec. 21, meeling, Briars Restaurant, City of Commerce.

-.i9-' II year --only t4.0o Ov oRDER YoaRl2 years-onty t7.fi) COPY

THE IIIERCHANT | 3 /earr-only 39.00

^$1c?.el' keep up with it alla av dl\fOS' for iust f4 a yo.r!

fr#ffi

IASC Conventbn Time!

An impressive array of exPerts are part of the program'for the 22nd Annual Management Conference that the Lumber Assn. of Southern Cali fornia is staging Nov. 16-18, in Palm Springs.

Keynoting the conferenee is Robert Morgano president of the California Mortgage Bankers Assn. and president of the Colwell Co. He will discuss the recent environmental impact ruling on the state's building activity as well as explore the construction lending picture.

Among topics to be discussed by panelists at the gathering are Iog sup. ply, local and long distance transportation, price stabilization, distribution from mill to contractor. OSHA and

environmental impact- developments.

Panelists include Henry K. Trobitz, Simpson Timber Co.; Pete Speek, Fremont Forest Products; John Kelly, president of the \[est Coast Lumber Inspection Bureau; Paul Sause, president of Sause Bros. Ocean Towing Co. ,a U.S. Forest Service representative and a number of other experts from within and without the retail and wholesale segments of tJre industry.

The El Mirador Hotel i.c again headquarters. A number of first rate social events are dovetailed into the business programs.

How's This for Service?

Firms that really want to perform a service for their customers and their

industry should take a leaf from the service page of Pemko Mfg. Co. of Emeryville, Ca., which really puts its money where its mouth is when it talks about service.

Twelve years ago it first compiled and published, at its own expem€, an 81/2" x Il" booklet entitled, Wlwt You Slwuld, Krww Abut Interior and, Erteriar Weatherstrip & Thresholds. Amazingly, the only place their name appeared in the entire booklet was in the copyright, and that was set in tiny, six point type.

A pure service tool, over 100,000 have been individually requested by dealers. builders and architects. A competitor even ordered it in quantities of 500. The booklet is still available from Pemko.

QUICK lAilI MGAN$ TI]TA1 SUPPORT!

The QUICK LAM HOt LiNE

Our service and support program starts when you call us collect on the QUICK LAM Hot Line to place an order for your customer. Our QUICK LAM Professionals are highly erperienced in helping you meet your customer's needs.

OUICK LAM Delivery & Free Unloading

When your customer's beams are ready, you may pick them up at one ol our yards, or, we'Il deliver. lf we deliver, our special QUICK LAM crew will unload the beams for you or your customer...at no extra cost.

Northern California:

l0l-544-2982

P.o. box K, Santa Bosa, California 95402

Total Support. The QUICK LAM HOT LiNE

Fast, easy ordering. Prompt delivery. Free unloading. These Southern Callfornia:

QUICK LAM Quali$ Gontrol

As soon as your order is received manufacturing begins. Our QUICK LAM Quality Control Team inspects every phase of the laminating process. We guarantee that each beam is of lhe highest qualily and manufactured in accordance with U.S. Commercial Standard 253-63.

l*f[ifr'#fr,t.':til';r

To find out more about how our total support program will boost your Laminated Beam sales.,. call collect on the QUICK LAM Hot Line. Today I

2rl',r28' sl o s

2lg-128-s180

Regional office: lltl4 Mines Avenue, Montebello, California 90640

Roberts New WWPA Exec. Vp.

H. A. "Bob"

Roberts, 46, has been named exec. vp. of the Western Wood Products Assn., according to president John C. Hampton.

H e succeeds W'endell B. Barnes, who retired on September 30.

Roberts has been a vp. since 1967, with direct responsibility for quality control, lumber standards, technical activities and statistical functions.

He first joined the predecessor Western Pine Assn. in 1953, serving as assistant to the Chief Forester with primary duties in timber appraisal, and in 1960 was named administrative assistant. When WWPA was created in 1964 by amalgamation of WPA and West Coast Lumbermen's Assn,, Roberts was named secretary.

A forestry graduate of the University of Maine in 1951, he spent two years with the Bureau of Entomology and Plant Quarantine and with the Forest Service prior to joining the association.

W*lern Lumber ond luilding lloleriols i ERCHANI

He is a member of the American Lumber Standards Committee and of the National Grading Rule Committee which developed the first nationwide Standard Grading Rule for Softwood I-umber, 1969-70. He belongs to the Society of American Foresters and is a member of Xi Sigma Phi, honorary forestry fraternity.

A resident of Portland, he and his wife, Bettie Lee, are the parents of Christine, 12, Patricia Ann, ll, and Mark, 7.

leo Hulett New CRA President

Leo Hulett has been elected to the presidential post of the California Redwood Assn. board of directors at their recent annual meeting. Hulett, vp. of Willits Redwood Products C,o., Willits, Cr., succi:eds Byron Miller, presi. dent of Arcata Redwood Co. Philip T. Farnsworth and Peter Johnson continue as exec. vp. and sec.-treasurer, respectively, of the San Francisco-based redwood association.

Hulett, a California native, has spent most of his adult life in the redwood business. Before joining Willits Redwood Producr in 1948, he was sales manager for Hobbs-Wall Lumber Co. for 12 years.

King Lumber's New Owners

A greater emphasis on selling the consumer is the main change planned by King Lumber Co. in their ten store chain in California's San Joaquin Valley following Afrliated Building Centers' recent acquisition of control of the cornpany, accurding to King's president Art Masters.

ABC is based in Kansas City, Mo., operates retail stores and yards in the Midwesto and is a holding comPany.

No change in personnel is presently planned, according to Masters, who has a one year contract.

New Pine Ridge Lumber Plont

Pine Ridge Lumber Co. has leased 7l/2 acres of land from Sequoia Pacific, a land development firm, to establish a lumber remanufacturing, warehousing, and distribution center in Woodland, Calif., about 15 miles west of Sacramento.

ltrA [D@\n/s & tr v[@\ rs

HARRY MENDENHATT executive vice president Lumber Merchonls Associqtion of Northern Cqlifornio 11146 El Contac lol, Sult 0 lor Allg, Callf.9&22 (4t51 94t.t6t7

[tOR the last eighteen months most ^ of you have prospered and enjoyed a period when our industry was on the rise. Many have stated that the boom would die out and the inevitable slump would follow. It is and it will!

Planned housing starts would have held strong into the fall of 19?2; however, the critical shortage of wood products has caused many starts to fade out before they began. A definite slowing of business has been noted by most dealers throughout the association area.

You, as dealers, are now faced with a choice. Either you sit back and ride with the slump and hope that in a couple of years business will pick up once again, or you can plan your next yeay's operations, marketing, and merchandising now-and get busy with your plans.

Keep in mind that in the past two years an estimated 5 million housing units have been built. Hbw many families do you know that are satisfied with the appearance and condition of their home ? No one ever is.

With 5 million new homes constructed, what is the need of the occupant for paneling, carpeting, closets, cabinets, better fixtures, patios, patio accessories, lawn and garden equipment, shrubs and flower€. The requirements of this gEoup alone are of major significance to our industry but yet the element of the older homes is still there. Remodeling is on the rise and will gain in importance since the eost of new homes is excessive.

There will be an apparent lull in business prior to the Christmas Beason. Wouldn't this be an ideal time to re&rrange your layout and merchand,ising to prepare for those holiday sales. After the holidays what are your plans ?

Are you going to captune your share of the do-it-yours€lf market which will no doubt be your strongest sales until summer construction starts. Have you planned your promotions and sales and planned inventories accordingly?

Most of you are still busy (at least that is the excuse you give when asked to attend committee, board, and training meetings) but busy or not, you can't wait rurtil January to plan your February sales. At this time of year you should have your 1973 calenda,r blocked out with your 19?3 rnajor events.

Don't corurt on the housing starts to continue at the present pace d:uring 1973. Government money is being diverted to municipal construction (city building, libraries, and other city and county structures). Factory expa.nsion and new construction will rise sharlply in 1973. Town houses, condominiums, and garden apartments will decline. \trhere,will you fit in? A need for single family dwellings still exists and will probably be the dominating factor in family housing if open space arguments imposed by the state are satisfied.

IirstA

mills. We take to best sources of fir, Pine, everything in redwood* regularly to check the outPut 0ur goal' to arrange the best buy delivery every time you order.

By R. V. PETERSEN executive secretary

rnHAT the collective voice of an as- sociation has signiffcance and authority wae demonstrated at a recent Eubcommittee hearing in lVashington on the Occupation Safety and Health Act.

Two million buginesses wene repre Bented by 48 trade associations; testimony was heard from 88 witnesses, and countlers written statements were received. fire Esult of the hearing was iasuance of a number of recommendations for providing morre practicablg sensible provisioru for imple-

mentetion and administration of the act

More specifically, the recommendations to the Department of Labor included:

n Revisions of the standards to make them ttclear, concise and comprehensible go thet small businessmen can knorr what the Law and standards require of them."

I Development of appropriate stard^ards ditrerentiated to "distinct industries, business€s and categories therein," and publication of releva.nt stand-

$g*:-ffi"E6r ffi

By R0SS KINCAID executive vice president

j'IHANCES ane our 69th annual Con- v vention/Merchandise Mart, being held this year in Portland, has concluded by the time you are rneading this. If not, hurry up and join us for this important Srestern event. ff you ean't make it, be $rte to read the filll @verage with pictures in a forthcoming issue of The Merchamt Magazi.ne.

Due to family pFoblems, Lcatr IIarvey found lt necessary to terminete with WBMA and go to Oregon. We arc pleased to present her replace- ment Shelley Szpelq who will be involved in gencral ofice work. 'We are sut'B lro{rf too, will enjoy her cheerful voice, pleasant smile a,nd helpfulnees.

Ginger Lewb (Matye bdore hef

recent ma,niage )has now been essigned to the insurance & pension desk fomerly occupied by Leah.

Clrecks totaling $86,?18 have bcen mailed to those Oregon mernbers par ticipating in tlre W'BMA/SAIF group progran- Ttrese represent an added bonus of $19,150 as a result of t^he group, so it seems apparent that all those not now participating should consider joining: up!

For Washington members, this is proof of wha,t o gtoup osn accomplish. If you haven't yet sent in your authoriration for a Wasbington Workmen's Compensation grolq', please do so in order that we may get this moving.

Efiective September, pension checks went up 20%. ln 19?3 the employeeemployer tax rate jumps from 10.4y'o on $9,000 b LLy'o on a taxa,ble wage bane of $10,800.

ards pertinent to those industrles or bueinesses.

fl A comprehensive public information pnograrn to educate small businessmen on ap,plica. bilif of the standards.

E Uniform interpretetion of standards to achieve consistent application everyrvhene.

Also recommended: Tbat appropriate leg'islative committees of Congrese consider arnending tlre act to permit ttconsultation inspectionstt generaly without issuanrce of citatioru or penalties; discretionary imposition of penalties on first inspection of unintentional violation when the violation is abated within the prescribed time; provide for issuance of citations and assesament of penalties against employees for willful violations. Comespondence with and from our Congressional delegates acknowledgea the association's position and promises delib€rate efrort and support in correcting feulty legislation.

A member dealer on the Oregpn coast reported tbat a hrrckload of dimension lumber and plywood was stolen from his yard, sometime on Sunday, September 24. He said that his forklift wes nsed to unload the truck. He added that the forklift key wasr o,!r a chain fastened to the lift as required by OSHA, and the loss may not have been sufrered if the key were not accessible.

It is time to recognize and lay welcome to those new members who have joined us in months past. They ele: Benson's, Inc., Conrallis, Ore.; Boise Cascade Corp., Renton, Wasll; Chubbuck Lumber & Supply, Inc., Pocatello, Id.; City Lumber & Plumb- ing, Grandview, Wash.; Franklin Building Supply, Boise, Id.; Jerr5r's Building Maieriale, Eugene, Ore.; Kohler Building Supply, Inc., Firth, Id.; Northweet Lumber & Building Sup'ply Co., Inc., Eugene; Overland Lumber & Feed Store, Boise; Roberts Lumber Co., Friday Harpor, $tash.; Stars Ferry Building Supplies, Inc., Burley, Id.; Thomas Building Center, Inc., Sequin, lVash.; Thriftway Lurnber Co., Boise; Volco, Ini, Burley; Volco, I*r, Twin Falls, Id.; and 'Weiser Building Suppln Weirer, Id.

Western Building Material Association

THtr ARIZONA

By FRANK DAVIS executive vice president

DEALERS are enjoying record sales for 1972, but they should never lose sight of the fact that regardless of how good business is, good selling skills play an important part in increased business and greater proffts.

In order to broaden our dealers and their employees' selling skills our association is conducting a one-day

Selling Skills Workshop. Ii is entitled How to Develop, Use and Improve Creative Consumer Selling SkiUs.

The workshop is being held on Friday, Nov, 17, from 9 a.m. - 5 p.m, at the Mountain Shadows Hotel, Scotts. dale.

Bob Jones, a marketing advisor, will conduct the workshop and is considered a leader in the field of marketing and selling skills.

The Workshop will cover:

Lumber Associatlon of Southcrn Calllornia

THE SOUTHLAND

By WAYNE executive vice president

tlHE Annual Management Conferr ence of the Lumber Assn. of Southern California convenes November 16-17-18 at the El Mirador Hotel in Palm Springs.

At 10:30 a.m., Nwember 16, the 22nd annual will officially get under$tay.

Many of those attending will have anived at the hotel the day before and had the chance to socialize some.

At the opemng, president Leon Lauderbach will make his weicoming speech, report on the progress of the asgociation during 1972. And progress

it has! In addition, some comment will be made on futurB plans for grourth.

Follovring Leon will be the keynote speaker, Robert Morgan, president of the California Mortgage Bankers Assn. and president of Colwell Co. in Los Angeles. This gentleman is very knowledgeable in the constnrction lending field, as well as building' and will share his thoughts about the next few year's of conshnrction activity in southern California.

The executive committee and the board of directors will have ofrcially met for their fourth meeting during 1972 alrld, elected new ofrcers for 1973. Others participating in the program

(1) Intmduction to selling.

(2) Your job in successful selling.

(3) Telephone selling.

(4) Product knowledge.

(5) Customer analysis.

(6) Greative consumer communications.

(7) Suggestion s€lling.

(8) Solvins your problems in selling.

(9) Overroming objections.

(10) Closing the sale.

A registration fee of $25 is being pharged for enrollment in the workshop.

Dealers are urged to enroll their firm's key employees involved in selling. We expect a record turnout for the ever*.

are Henry K. Ilobitz, Californie resources mana.g'er for Simpson Timber Co.; Peter V. Speek, pr.esident of Fremont Forest Products; John Kelly, president of the West Coast Lumber Inspection Bureau; Paul Sause, president of Sause Bros. Ocean Towing Co.; a Sierra Club representative, a U. S. Forest Serviee representative, plus others from the retail a,nd wholesale segments of the industry.

To be discussed is Environmental Impact, Log Supp,ly, TlanspoartationLocal and Iong Distance, Price Stabilization, Distribution From Mill to Contractor, Occupational Safety and Health, plus other items that are of current interest and concern.

Complete your reservation form as soon as it is received and return it to Lumber Assn. of Southern California.

New Mr. Plywood in Porflqnd

The new $600,000 "Mr Plywoodo' store pictured is now nearly ready, near West Slope in Portland, according to Robert Kordish, president of Consumer Building Marts, [nc., owner-operators of the four t'Mr. Plywoodt' stores.

The 30,000 sq. ft. store will carry a wide selection of pre-finished plywood paneling and other related home improvement materials. Dealing primarily with the d-i-y tradeo each outlet carries about 80-100 varieties of panels, plus mouldings, unfinished panels, siding and sheathing.

Their Denver store on W. Colfax Ave. sufrered $200,000 damage in a mid-September fire.

re oul for y could moke Abitibi line r

COSTS OF HANDI.ING PROFITS FROAA SELIING 4x8 PANELING JUST ONE 4x8 PANEI.

llEU tR. PLYW000 store near Portland's Xlest Slope is Consumer Building Marts, lnc.'s fourth store in the West. Otrers are in Denrrcr, Seattle and another in Portland. They plan to expand throughurt the West.

Building Costs Down Slightly

Construction costs across the nation rose an average of 5.9 percent for the year ending September 30, compared to 7.8 percent a year ago, says Dodge Building Cost Serv. ices.

Contributing to the 5.9 percent increase w&s ar ay€r' age 4.9 percent rise in the cost of building materials.

Lobor costs lo order pcneling; lo inventory ond hondle it when it orrives; to put it out for disploy; to figure o competitive selling price; to help customer select o pottern; to hondle it ofler the sole; to exploin how to instoll ir.

TOTAT COSTS t_.-...-.......--

low Priced Abitibi 8Ol* $2.3Or.*

+Averoged pennyprofit.

* *rdveroged dollor profit per ponel over entire Abitibi line bosed on overoged selling prices in this oreq.

TOTAT PROFITS t. -.._..-......

PROF|TS t...-..-.---.---

wd-4" Annvt

Globe Internotionql Globe Int'l of Arizono Los Angeles, Colif. 90034 Phoenix, Arizono 85005 t2t31 870-6456

Globe Inril of N. Colif. Son Jose, Cqlif. 951 'l 2 (408t 9e8-3300

Butler-Johnson Corp. F-resno, Calit. 93721 (209t 233-4567

Butler-Johnson Corp. Socromenlo, Colif. 1916t 4s2-1252

Soles Agenfs: Westmark & Assoc.

1602t 258-4941

A. J. Johnson & Co.

Tocomo, Wosh.9840l 12061 627-4r86

Oregon-Pocifi c Industries

Porllond, Oregon 97207 1503t 224-4525

Tri-County Wholesole Co

Venturo, Cqlif. 93023 l80sl642-6724

Butler-Johnson Corp.

Son Jose, Colif. 95133

(4081 259-r 800

WlllllER: Al Disdero (righO, fesident Al Disdero Lumber Co., Portland, receives top envelope design award from Envelope Institute of America Disdero envelope features p[otogr4hs of Portland's Western Forestry Genter. From left: Ernest Kolbe, director, Westem Forestry Center; Bill lackson and Jmk Day, Mail-Well Envelope Go. Dhect Mail lnstitute iudged contest

322 South Date Ave.

Alhambra, California 91803

"W(INDERFUL WtIRT]l (lI

HAND CRAFTED realism in doors with the new "INTERNATIONAL LOOK".

These superb doors feature lnternational Motifs that complement any building style. Components are permanently joined with enduring exterior grade glue. All doors are HAND FINISHED with several coats of exterior finishes to resist harsh climatic conditions.

ALL LUMBER IS KILN DRIED!

HANDCRAFTED ELEGANCE: Expertly hand tooled by Master Craftsman in Centuries old tradition to reveal individual beauty of the wood grain, imparting weathered, three dimensional effect. All joints are mortized and tenoned, assuring dimensional stability. HAND RUBBING works antique finish deep into surface.

STANDARD SIZE: 36" x8O" x t3/q" special sizes available upon request

LERMA Mahogany and Domestic Woods{'

Mahogany and Domestic Woods':

COURIER Domestic Woods*

Domestic Woods*

VALENCIA Mahoganyi'

DIPLOMAT Mahogany{'

SQUTRE Mahogany and Domestic Woods;

PERS@NALS

Ylrayne Vlilson and his wife, Dottie, combined golf and D.C. Essley & Son business on a recent 10 day coast trip from Greater Metropolitan Lompoc to San trYancisco.

Leon Durham, Treated Pole Builders, Inc., Ontario, won a Blue Ribbon at the L.A. County Fair for his Brown Swiss bull plus some 20 blue ribbons for his Holstein herd. His 2-year-old cow set a new necord of 1,067 lbs. of butter and 23,700 lbs. of milk in a 365 day period, Elsie the Borden Cow: eat your heart out!

Jack Higgins, Higgins Hardwood, San Francisco, has been making a number of plans to celebrate '73, the firm's 90th year in business.

Bernadine Storm, Inland Lumber Co., Tustin, ,Ca., is the new president of the Orange County Hoo-HooEttes.

Arthur E. Pufiord is the new vp.-finance of American Forest Produets, according to J. T. "Jack" Guyol, chief exec. officer.

AIex Rosa is the new sales promotion mgr,, Bestile Mfg. Co., Ontario, Ca. He had been with Roberts Consolidated Industries.

Ruth Wiley, owner of the Foothill Lumber Co., Glendora, Ca., vacationed recently in the Caribbean.

Marie Eckstrom, Eckstrom Plywood, L.A., vacationed- for a week in Switzerland.

John Osgoo'd has just coniluded a pan-Orient business trip for Robert S. Osgood, Inc., L.A.

Dick Freeman, So-Cal Commercial, City of Commerce, Ca., recently completed a month's trip through 7 South American countries; some business, some fun.

Walter W. Dodson, Albuquerque, and Fred Oringdulph, Jr., Portland, and Bob Fletcher, Seattle, were Westeraers on the program of this year's Nt1 Sash & Door Job. bers'confab.

Bob Mullen, Armstrong Cork's mgr., western sales region, is back in Burlingame after a trip to L.A. just prior to Armstrong's grant bash in San Franciseo last month.

Colleen Courtwright has returned to AFP, Redding, Ca., as a buyer, replacing Virgil Mastelotto, who moved to Stockton Box as mgr., Iumber procurement, according to Bob Wells, vp.

Robert \r. Smith has been elected exec. vp. of the Wood Products Association of Hawaii.

Bud Radditz is now vp. of Plywood fmporters, Ltd. Bud had been with Higgins Hardwood, San Francisco.

Don Philipa, Jr., Philips Lumber Sales, Thousand Oaks, Ca., is back after a buying ( ? ) trip thru Ca., Ore. and Wash.

Stuart Cosslett, import rngr., G-P, Portland, has been elected a new director of IHPA.

Milt Taylor and T. C. Manous have joined P.W.P., Los Angeles, as officers and directors, according to P.W.P. chief Jack Davidson.

L. Russell Haan is the new import purchasing director for G-P's import dept., Portland.

Thomas R. Jones is Roseburg Lumber's new asst. sales mgr. for plywood in Roseburg, Ore.

Hugo Miller is back at home base in Arrcadia, Ca., after an Albuquerque trip on Boise Cascade business.

Bob Stermitz has been promoted to asst, group mgr., bldg. products group of Southwest Forest Industries, according to R. E. Baker. George Elder is now W.-g'en. mgr. of Schlage Lock Co., San Francisco, reveals Marron Kendrick, chairman and president.

L. Dean Seymore is the new mgr., Flagstaff lumber operations, Southwest Forest Industries, according to S. A. Shrigley, vp., wood operations.

W. E. "Bi[' Turner, D&M Products Co., Portland, represented the U.S.A. at the World Pallet Congress, Lucerne, Switzerland.

Benton R. Cancell has been elected to a third 1-year term as president of the American Forest Institute; R. J. Hogue, Medford Corp., is vp.; R. O. "Bob" Lee, G-P, was name.d treasurer, Les Corlett and Joel Kaplan have joined the Ideal Brushes, No. Hollywood, sales force.

"Lumber must be getting real scarce. They've sold this stack of rotten lumber."

ilovttitEr, 1972

Frank Denny, Stilden Co., Upland, Ca., recently business tripped to Bakersffeld, Ca.; Topeka, Ks.; Houston,Tx.; and Vancouver, B.C.

Glen L. Graff is the mgr. of Marlite's lst regional distribution center. It's in La Mirada, Ca. R. E. Harriff is their new Southwestern region mgr.

Dr. Piotr Zenczak is the head man for Evans' new technology and engineering group.

Donald A. Graves is the new gen. mgr. of Cascade Locks Lumber Co., Hood River, Ore.

IIam Knott, Yosemite Lumber, Flesno, is recovering nicely from a fall off a roof that could have been very serious.

fub Kimble, Sequoia Lumber, Visalia, Ca,, and his wife, Betty, recently vacationed tripped to Amsterdam, The Netherlands.

Rolston Johnson, Butler-Johnson Corp., San Jose, Ca., recently visited San Luis Obispo for a football game.

Jim Gaither, AFP, Fresno, is baek from a mill buying trip. Gary Stewart attended the NHI"A ?6th annual confab in St. Louis.

Elmar Brock and Ron Robbins left their AFP, Newark, desks for a week's mill buying trip.

Bryan Bonnington, Bonnington Lumber, Oakland, recently took the jet boat trip with his wife down the Rogue River from Grants Pass, Ore.

Al Stockton, San Bruno Lumber, San Bruno, Ca., got in nine days of good times in Spain recently.

Don Nay has been elected president of the Calif. Assn. of Port Authorities; he's the port director for San Diego.

lYalter E. Ousterman and JameB C. Reilly, both exec. vps. with Kaiser Cement & Gyp., have been named to the board of directors. Harlan C. Dupuis is now mgr,, dept. of planning, development and admin. Bob and Wally Arends escaped from OK Lumber, San Carlos, Ca., for a 10 day fishing trip on the Klamath; and are they all grins!

Jack Holmquist has joined Belmont Door & Plywood, Belmont, Ca., as asst. mgr.. rePorts JerrY Fernandez.

Don Thom and Paul Bauer, Bruce Bauer Lumber, San Carlos, made it to eastern Ore. for a week of hunting.

Bob Dickinson, Gold Rey Forest Products, Beaverton, Ore., took wife and kiddies vacationing to S.F. and Reno.

Paul Olson and Ron Delisle have resigned from AFP., Newark, Ca., to form their own wholesale firm. Name is P.R.O.D. (a combination of their initials); they're locating in the Bay Area. Ed llasenyaeger business tripped East this Fall for Colonial Lumber, San Mateo, Ca.

Joe Wheeler recently took over as plant mgr. at Louisiana-Pacific's Oroville, Ca., mill (ex-G-P). He formerly handled mill sales at Ukiah, where Fred Scaife is now handling those duties.

Ilirnry Yan de Yoorde was recently named mgr., Montezuma Plywood Co,, Cortez, Colo., a Southwest Forest Industries' subsidiary.

Roy Bayless has been appointed Boise Cascade bldg. products div. sales administration mgr., according to Art Phillips.

Steve Wesley, Hubbard & Johnson, Mt. View, Ca., took a v/eek off to entertain the relatives from Minn.

Jim Hayes has been promoted to asst. to the mgr. at Georgia-Pacific in San Jose.

Joe Allen, a longtime Evans Products etnployee, has been working out of their Sacramento distribution center for the past few months.

Norm Rose has resigned as mgt. of Globe Interaational's San Jose distribution center.

Harry Nilson, San Jose and Tom Halter, San Leandro, were among G-P'ers making it to the western regional mgrs. meet in San Diego.

Dale McElroy of San Jose's McElroy Lumber, didn't do anything this rnonth, but we thought we'd mention his name anyway.

Ron Sharples and Michael Connelly, both of whose fathers work for Sequoia Forest Industries, and Donna Silva, whose father owns Denair Lumber Co., have won scholarships from San Joaquin Hoo-Hoo club.

Don Gabehart is the new gen. mgr. in Ukiah for Golden State Forest Products.

Phoenix Firm Exponding

Entz-White Lumber & Supply, Inc., 909 East Camelback Road, Phoenix, Ariz., has started construction on a major expansion program. Interest. ingly, it is opposite a competing store, one of the Handyman outfits.

A leader in selling the consumer trade since its founding in 1952, it was the first building material store

FIRSI pour for Entz-White remodeling finds (l-r) Art Talbot, project mgr., Kitchell Con. tractors; Bob Crowe, job super.; Carl Buchanan, vp. of Entz-White; Gary Nelson of Haver, Nunn & Nelson, architects; and John Entz, president of Entz-White.

in Arizona to go to self-service, pricing lumber by the piece and other conveniences for the buyer that have now become standard practice in almost all lar$er retail building material operations.

The new store, with expanded parking will cover two city blocks. Enclosed sales and warehouse space will total over 731000 sq. ft., and there will be an additional 25,500 sq. ft. of courtyard, inside the O-shaped complex, which will be used for dis' playing outdoor-type products.

Wotch Those Freight Billings

Western lumber shippers have been advised by railroad officials that more attention must be given to freight billing practices where mixed.species shipments are involved.

WII/PA transportation dept. man' ager James G. Manning has met with both carrier and Transcontinental Freight Bureau (TCFB) representatives in San Francisco to discuss serious problems arising from industry marketing of mixed lumber and wood producb species, such as hemfiro western woods .or white woods. Some shippers, charge the carriers, are freight-billing lumber and wood product combinations other than those species specifically spelled out in the tarifis.

For example: A hem-fir shipment must reflect, says Manning, the content of the car(s). The billing must indicate that the hem-fir is fir or hemlock or a combination of these individual species. Manning notes that a shipment billed only as hemfir, western woods or white woods creates a problem because the combination does not appear in the tarifi and must be rated under the general class-rate description 'olumber-nototherwise-indexed-by-namer" a classification taking on extremely high rate as compared to regular lumber rates.

His address is below. He'll be delighted to-help you.

Carrier-concern for the failure to bill specific species arises not because they object to the marketing or invoicing of these mixed species, but beoause tarifis spell-out species' rates and station agents throughout the nation are gbverned by these "spellouts." Correct freight billing is particularly important, says Manning, on milling-in.transit operations. In this latter case, the tariff authorizes no substitution of species. Both in. bound and outbound billing must clearly show on the bill of lading the species as defined in the tarifrs.

Wcrtem Lumber ond Bullding Motcrioh MtnCHA$f

Claw attachment lor double-stapling ceiling tile to gypsum. Glaw reverses for ceiling tile to furring strips. Great wire screen stretcher.

Handle lockr down for oonpact storage.

Wrlte today for complete information on this and other DUO-FAST profit makers for Building Materials Dealers.

Stqndond Strucfures Moving

Standard Structures, Inc. is moving their operation from Santa Rosa, Ca., to Windsor, to the site of the old Speedspace plent.

The 34 acre facility includes 180,000 sq. ft. o{ plant, warehouse and office space available for lease. Lumber has already been moved into the dry kilns and the pro' duction equipment personnel will transfer next month, according to Richard Caletti, president of Standard Structures, which manuf,bctures structural glued larninated timbers. The offices have moved to Windsor already and the production departments will complete their move by the end of January.

Caletti said sales are running about $7.5 million and that he expects a 25/o increase in 1973. They plan to increase their marketing area from its present Western states base to include stat€s as far East as the Mississippi River.

The firm has more than I20 inside and outside iarpenters and an office stafi of 30.

New Humboldt Officers

Frank E. Stanger of Simpson Building Supply, Eureka, Ca., has been elected the new president of the local HooHoo club, Humboldt #63.

Other officers are Henry Dreckman, vp.; Paul Adams, sec.; Lynn Richardson, treas.l honorary board director, Sam Witzel.

The board members are Tony Gilbert, Rodger Oiler, John Kelly, Paul F. Wran Doug Clayton, Harvey Carroll, Paul Ward and Max Corning.

Produclion

Fred Holmes o Carl Force r Jim Buckner o Gary 0hleyer P.

Bay Area

Box 665, Ft. Bragg, Calif. 95437 Phone (707) 96+4058

€d Thompson (Foirfieldl Phone lTOn 422-20oo

Hqrdwood Price Appeol

The history oI hardwood lumber prices, Iactors afiecting hardwood prices and the effect o{ those prices on the furniture industry and the economy in general have been discussed by representatives of Appalachian Hardwood Manufacturers, Inc., at a recent public hearing of the Price Commission in Atlanta.

James P. Hamer, Hamer Lumber Co., Kenova, W.Va., told the Commission, "We submit that, because of the unique nature of the hardwood manufacturing industry and the extraordinary circumstances which prevailed in the industry at the time the wage and price freeze was imposed in August of 1971, it is grossly inequitable to apply to the hardwood industry the rules and regulations which apply generally to manufacturers. Indeedp we believe that continued adherence to these rules and regulations seriously threatens the vitality, if not the survival, of the hardwood industry."

No statement in response was issued by the Price Commission.

1973 Home lmprovement Plqn

Contractor and dealer members of the five sponsoring associations of the industry annual o'Home Improvement Time" Program have been appointed to a new advisory committee to assist in creating and coordinating more efiective home improvement advertising and promotion aids at the local level.

This new advisory com,rnittee will meet March 7, in Pittsburgh, Pa.

Schroeder New RIS President

Darrell H. Schroeder has been elected president of the Redwood Inspection Service, succeeding Fred C. Holmr:s, president of Fred C. Holmes Lumber Co. Schroeder is general manager and treasurer of Miller Redwood Co.

Arthur H. Harwood, Harwood Products, .was elected vp. George Thompson, RIS building standards manager, was reelected secretary and Peter Johnson, Jr., California Redwood Assn,, was reelected treasurer of RIS.

Douglas Clayton and Dennis Hess were elected to the board of directors. Clayton is general manager of CalPacific Manufacturing Co.; Hess is sales manager for Simonson Lumber.

New Wholesole Firm

A new wholesale firm called High Sierra Lumber Co. has been started by Bob Theetge. Working with him in their Arcadia, Calif., office are his son, Dick, and John Ruan.

Strictly wholesale, they are selling furniture. mobile home. sash and door

FltM

Lake Mendocino. Left, Fred Gummerson, Bill Smith, Hans Tschirch, Mike Edgar, Jack Fowell. At center: Chris Jepsen, Joe Bowman, Russ McDonnell, Jack Davies, Hans Tschirch. Right: Jack Powell, Mike Edgar, Gary Gamble. Nearly lffi attended. Ed Hanson, Jr. chaired event, is club prez. for new year.

meeting

and other manufacturers direct and Lc.l. as well as from their Gardena. Calif., distribution yard.

. Theetge has been in the lumber business since 1945. For tl-re past three years he was the buyer for Pine Ridee Lumber Co.

D. C. ESSLEY & SON

wholesale lumber

Our new address: 7125 Telegraph Rd., Los Angeles, Calif. (213) RA 3-1147 (213) RA 3-2746

FESIIYAL (?) time for Black Bart HooHoo Club l8l at their recent

at

tlarquarl-Wolf e Lumber Co.

Fill the bill with one call to the

American Lumber Species specializes in supplying hard to find species, cuts or grades as well as all domestic softwoods, hardwoods, treated lumber shakes and shingles, plywood, finger joint and solids, cut stock, shop lumber, timbers and dimension lumber.0N E CALL FILLS TH E BILL. Eastern customers call 516-352-2377. Western customers call Sacramento, Ca. 916-488-1800.

We also stock a complete inventory of GLU-LAM BEAMS for our west coast customers. For immediate shipment from Oroville, Ca call BURLINGAME 415-692-3330, SACRAMENTO 916-488-1800, OROVILLE 916-533-6535, WILMINGTON 213-830-2860, FRESNO 209-439-4668. For Custom Beam orders call Sacramento.

YOU lllG lI? Management team at recently opened Builders Emporium in Santa Mariar Ca., bravely check merchandise, display equip ment and surrounding rubble prior to their successful grad opening. Pictured (l to r) are mgr. Edwad Welch, asst. mgrs. Chuck Shaw and Dick

Neuy Products, promotions and soles oids Fnodu@t

Nl @rf7s

Whot's Underneolh Counts

Tech Sales of Portland has introduced a new architectural hardwood veneered plywood.

The panels are guaranteed for the life of the building where the penels are installed. This is due to "a special rayon cloth applied under the face veneer to prevent checking and warping."

According to Patrick Connolly, president of Tech Sales, "These panels are produced in large quantities a.nd the panels are numbered. Tech-Guard book-matched penels can be ordered at lower cost than custom matched panels and. still maintain the excellence of quality appearance.t' The result is a beautiful symmetrical matched pattern which can continue completely around all walls of a room, no matter how large.

With Tech-Guard's random-matched panels, veneers from eight different flitches, are used in a single panel. Veneers are separated by Y+" wide V-grooves, giving the impression that the wall has been finished with solid wood. The vivid grain patterns and

you cqn use to bvild ssfes and profitsf

colors are repeated every four feet so that symetry is subtly introduced into the room.

Tech-Guarrl panels are ofrered either unfinished or prefinished in 21 veneers and in six sizes, with lauan lumber cores. The two surfaces are book-matched flat and random-matched with V-grooves,

These new panels are a fore-runner in the market because they cost considerably less than other panels. And, their appearance and versatility are being realized by their cunent use in many office buildings, homes, and even elevator interiors.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

New Roof for West Coost

A new concept'in roofing, called the "California Roof," is being intrnoduced on the West Coast by Certain-teed Products Corp.

It features two kinds of roofing shingles: a fiber glass shingle, called "Glassguard," which was introduced within the past year, and a new, heavyweight figerglass-based shingle, "Glasstex.tt

The products claim two advantages, fire protection and design flexibility.

The new shingles havd obtained a Class A fire rating from Underwriters Laboratorie@, the highest rating possible.

The Glasstex offers the deep sculptured line of wood shakes in a heavyweight. It weighs 260 lbs. per 100 sq. ft., and carries a 25-year guarantee. The Glassguard weighs 215 lbs. per 100 sq. ft., and is guaranteed for 20 years.

WRITE: The Merchant Magazine, 579 So. Lake, Pasadena, Ca. 91101.

"Point-on" Fireproofi ng

Carboline, a coatings specialist, is marketing "paint-on" sprayed fireproofings, which will not release asbestos to drift or float around a construction site. The products also conform to the requirements of Los Angeles Rule f66, prohibiting the use of air polluting paint solvents, and meet code and insuranee requirements for fireproofing structural steel.

IYRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

TECII.GUIRD architectural hadmod yeneered plynood utilizes a unique rayon cloth applied under the lace veneer to prevent checking ad warping.

Cedqr Sniffer

Now all your clothes and linen can have the fragrance of a cedar chest for a cost little more than wallboa"rd with the new aromatic cedar plywood closet liner from Boise Cascade.

Tlre V+" thick, 4'x8' plywood panels have a knotty red cedar face veneer and smooth surface which requires no staining or finishing and little maintenance.

WBITE: fire Merchant Magazine, 573 So. Lake, Pasadena, Ca 91101.

Abitibi's 3 "Reol Lookers"

Erin Hickory, Stockade Walnut and Homestead Walnut three iife''like wood-grained imperial hardboard panels, have been introduced by Abitibi. Answering dealer and consumer preferences for richer, deeper-toned patterns, these newest panel offerings are deceivingly r€al. Panels are 1/t" thick and protected with clear plastic coatings that resemble a fine furniture finish. Color coordinated moldings to match the new patterns are also available.

TilRITE: fire Merchant Magazine, 6?3 So. Lake, Pasadena" Ca. 91101.

Keep Your Cool

Aquaduct Humidity Corp. offers the Rol-Matic Models 105 and 65 as the ideal humidifier for the chain store manket.

Model 105 is designed for a horne or apartment using forced warm air heat with a living space up to 3000 sq. ft., evaporative capacity up to 26 gallons of water per day.

Model 65 will humidify a home or apartment with living space up to 15fi) sq. ft., and will evaporate up to 15 gallons of water per day. Bot} units have been engineered to eliminate a purnp, circulating fan and drain.

\MRITE: The Merchant Magazine, 673 So. Lake, Pasadena, Ca. 91101.

Four Types of Screws

Pioneer Screw and Nut has a new line of fasteners for drywall partition systems.

It includes four general types of screurs which meet the needs of builders using either metal or wooden studs with drywall board.

The Build-Fast line includes Teks@, Hi-RiserTM scneu's, Twinfast and Shank-slot screws, each od which have special construction applications.

WRITE: lhe Merchant Magazine, 573 So. Lake, Pasadena, Ca-91101.

NOVEmBET, 1972

Look Up To Hollmork

Hallmark, a ceiling tile that is so beautiful it enhances any living or dining area, complements the decor with its richly textured monolithic appearance. The absence of V-joints between tiles gives every ceiling a decorator look worthy of the finest craftsman, yet the tiles are easily installed; the flanged t&g detailing assuring easy alignment.

Several superior qualities are offered in these new residential ceiling tiles from Simpson Timber Co. Unlike most, these have excellent acoustical properties; non-combustible qualities far exceed any present residential safety standards,

They have a satin smooth, washable finish for easy maintenance. Tiles are L2" sq. x %" thick.

W'RITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Con You Dig lt?

Slow auger speed and a low gear ratio in General's new two-man, 2cycle model 61 hole digger are said to allow ease of operation under the toughest terrain conditions. With its 150 rpm auger speed and 49 to 1 gear ratio, it reportedly makes simple work of big landscaping, fencing, sign erection and farm building hole digging jobs.

The unit digs holes as deep as six feet with diameters up to 16". Each General model 51 hole digger takes 3' to 4' long augers vrith diameters of 6n, 8", L0", t2', and 16". Planting aug'ers with 16" arlid,Z0" diameters are also available.

TilRITE: The Merchant Magazine, 673 So. Lake, Pasadena, Ca. 91101.

"Home Sofe" Floor Cemenls

Three floor covering cements in its new "Home Safe" Iine. as well as a new cove base cement, have been introduced by Weldwood Packaged Products. Each has a new color-photo label especially designed for d-i-yers.

They are carpet cement, multi-purpose floor cement and floor tile cement.

Dealer prices for quart sizes are $1.19 for the multi-purpose floor ce-

ment and the carpet cement, $1.29 for the floor tile cement and $1.11 for the cove base cement. The new adhesives are in quart, gallon and five-gallon containers.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Fibergloss Goroge Door

Stanley Works' redesigned fiberglass garage door has advanced engineering features to provide faster installation, simplified operation and improved security.

The new door, Sta-Lite Model 100, ofrers deluxe features such as preassembled hinges, and adjustable tapered track, combination hinge and roller brackets, adjustable lift and bump brackets and an integral tnrss on double doors. All section joints are full length, pinch-proof types and fully weather tight.

TffRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Aged Poneling Line

States Veneer has a new "aged" line of natural wood panels, the Dominion series.

The new series features a new "Crackle" finish blended into the wood surface for a genuine "aged" effect.

The new panels available are: Manitoba elm, Alberta aged pine, Ontario birch, and Quebec aged birch.

WRITE: The Merchant Magazine, 5?3 So, Lake, Pasadena, Ca. 91101.

On the Shelf

T\lro new styles of decorator shelving for home or ofrce from Reflector Hardware are luan mahogany veneer shelves in complete assortments of walnut ffnish or ready-to-finish. Available in I sizes, each shelf is supplied in clear plastic protective wrapping with promotional label.

A new laminated plastic shelf in jaguar walnut finish is also ofrered. Laminated shelves are impervious to cigarette burns, scratches, and stains, and are guaranteed not to warp.

WBITE: The Merrchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Module Storoge Rocks

Mini-Modules, prefabricated stock storage racks that provide flexible, low cost storage for all tlryes of materials, are now available from Jarke Corp.

They can be set up by one man in only minutes. Sturdy, yet lightweight and efficient, the racks are expandable in width, height and length to accommodate any size material.

Made of heavy-duty welded steel, they have no bolts, tools or fittingS needed in setting up or taking down.

Available in single or multiple section compartment design. Four standard sizes hold from 2,500 to 7,500 lbs. and range in size from 16" wide and 13%" high to 26" wide and,23rk" higl;.,

TilRITE: The Merchant Ma,gazine, 5?3 So. Lake, Pasadena, Ca. 91101.

Gimme o Squeeze

Swivelier's new Squeezemate instant adjustable lighting unit is a practical all-purpose clamp-on light with dozens of uses in any home or apartment.

One of their latest groups of "MiniMate" consumer-oriented blister-packaged instant adjustable lighting units, it features a power grip, squeeze-type clamp which attaches securely to any surface up to 3". It is supplied with cord arrd plug, handy turn switch and a 40 watt appliance bulb.

WRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca. 91101.

EXTEROR of older hqnes can be made to look new again with Shakertown panels of shakes and shingles. They eliminate crac*ing ard peeh ing paint, plus adding more imulation and weather protection. Panels are either tl6%" or 8' long, with self-aligning factor built-in. Avail. able in natural western red cedar or a choics of factory-stained colon and in a variety ol textures.

Sleel Floor Joists

Teledyne Metal Forming of Elkhart, Indiana, has introduced Joisteel@, a steel floor-joist system for one and two-story buildings.

Among the advantages claimed for rteel joists are eany handling, quick installation and a quality end result

Wcrtom Lumber ond lulldhrg lloterlolr MERCHANTI

which means floors wontt war1r, rack or bow, the compa,ny avers. As quickly as joists are in place, plywood floor decking can be installed with typical on-site standard pneumatic nail gunc or threaded self-drilling, self-tap,ping screws powered by a standard gcrewgun, they say.

Floor-joist sections are a nominal 2x7-1y'a,' deep and may be ordered to precise thickness and length. They can be installed by just two men equipped with conventional hand power tools. Waste is minimized vrith the Joisteel@ system, and its one-piece construction speed,s up installation and virtually eliminates cut-backs, Teledyne insists.

Joists are made of 14-, 16-, or 18gauge special steel that has a commercial zinc eoating on both sides for corrosion resistance and extra durability. All necessary accessories including end retainer clips, center positioning clips and hangers for stairwell framing come with the package. Joists are designed for nesting to form a box section for framing-in stairwell and fireplace openings.

In addition, holes are prepunched in the joists to permit piping and

Treacing your lumber in transit for Southein California and Eastern marketsSelma Pressure Treating offers a complete professional treating seNice. Selma meets all UCBand tCBo standards *niiui.

competitive pricing which includes "on and off"loading and automated treating with special Wolman SaltP When an order reguires treating in transit, you can rely on Selma PressureTreating. Phne (ioe) as6-1231

SelmaPressureTreatingco.*li,?3"i,?x,sJ"dla?,

Forthe finesf

prefinished paneling and imported hardwoods we guarantee better prices, better products and better service

wiring to be passed thmugh the web.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

No Dimwir This

Lutron Electronics Cq. says their Tu-Wire fluorescent dimming system has gained Underwriters' Latrora. toriesuL Listing. Its patented feature is use of the same two wires in the wall box as does an ordinary light switch. Thus it replaces the light switch witlt no extra wiring. This is the first soli{ state wall box fluorescent dimmer to be UL listed.

The T-8 UL has the capacity to dim 8 forty-watt rapid start fluorescent lamps; the T-14-UL has the capacity to dim 14 forty-watt rapid start fluorescent lamps. The system is rated at 120v AC.

WRITE: fire Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Turns Every Woy But loose

Panavise is designed so it can hold practically any size or shape of instrument in any position. The complete system consists of 4 ditrerent bases and 7 diferent vice heads and attachments, rang:ing from a standard vertical jaw vise head to a circuit board holder.

Each arm on the holder has Vshaped grip grooves which will hold boards tp to 5132" thick without damage. Although both arms move and lock independently, one arm has spring tension so boards can be in. serted and removed without constart adjustment. The standard 10" crogg bar will hold boards up to 8"in width, but bars up to 80" long can be ordered.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Popper ls o Pip

Popper-Lock is s connect and release device which serves as a lock, latch, connector or fastener. Simple and cheap, and reliable over repeated use, the lock can be operated singlehandedly. It finds a multitude of uses from speedy fastening of panels,

cosr

o'Conaeniently located by major lreeway tltsretns. and. shipping terrninals!"

sca,ffolds, pipe connections, door and window locks, and toy design.

Main design features of the new Popper-Lock include its adaptability to any required pull force, and adjustable angle of rotation for release, and the anti-clockwise rotation, or both, according to need.

WRITE: lhe Merchant Magazine, 5?3 So. Lake, Pasadena, Ca. 91101.

Eliminofes Shnure BuilduP

Philomena Forest Products Cor?.' Clima:<, Nev., a leader in the field of spumonic filters, has introduced an updated version of its model 8-367 Strumblo liquidators with oblated gr€ps.

According to Phinneas F. Pflugg, Philomena chief product engineer, the new Strumblo will abblate any buildup of shnure and guarantee strong modulation of all susceptible polvynic blugs. Use of doublemesh, actinic wurlx, coupled with a strafunculi made of strong, corrosion-resistant Moosebeak@, will insure years of trouble-free operation.

Consistent with its high tradition of quality engineering since L776, Philomena is also well lnrown for its famous Zub-Vibrators, Up-Creek presBure sensors, ASSImilator-88?-G and the classic Soixante-Neuf Quat Pissercator No. 6.

WRITE: The Merchant Magazine' 5?3 So. Lake, Pasadena, Ca. 91101.

Whol's Your Number?

Black house numbers glazed on white porcelain are clearly legible day or night from as far as 100 feet in the Everlitc illuminator, according to the manufacturer.

The attractive, char,coal-grey cast aluminum frame houses four l4-volt bulbs under an integral reflecting shield, which conceals the bulbs and directs light onto the numbers. Power is from the home's bell or chimes' trandormer. Lighting is consta.nt in the Everlite, which has no switches or photoelectric relays. Power consumption is only 6 VA on a 16-volt input.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

FREMONT FOREST PRODUCTS HAS OPENINGS FOR:

(l ) An inexperienced or relotively inexperienced person to troin in wholesole lumber troding.

(2) A person with heovy experience in soles ot whole' sole level, white species bockground preferred, but nol necessory. The successful oppliconts will become ossocioted with o dynomic orgonizotion thot hos grown steodily ond profitobly since its inception. We offer unusuol opportunities for finonciol rewords, other personol benefits, ond growth in o cqreer within the compony. Pleose submit y!$opplicotions only.

Attention Peter V. Speek, President, P.O. Box 163, Whittier, Cqlif. 90608. All opplicotions wi!l be treoied os obsolutely confidentiol.

Announcement

LIFETIME DOORS, INC.

is proud to announce the opening of ib 6th and newest plant, in Los Bgros, Calif., -to serue. the Western States. We, the natign's largest flu'sh door manufacturer, offer the most versatile "mix" of doors in the market today.

Flush lloon: tlollow and Solid Core: Patented Coreline@ or All-Wood Core Specigs: Hardboard, Lauan, Birch, Beech, Ash

Panal llsors: 3 panel, 6 panel, 8 panel. Crcsbuck (non'shrink Prestock@)

Louw Blfold Panels: Full Louver, Half Louver and 3 Panel Colonial fthite Pine)

Spccial Doorr: Alumilife@: metal faced thermal core

Ill:ii?8]' ff,1 ssffi

Bffold Utib: Flush, Louver and Panel

Flnirhes: Unfinished - Primed- Printed -Tinted-Solid

Pdnb: Birch - M4le. Teak -Walnut

fints: Light Cmhmere - Dark Purrwood

Solld Colors: Prime White - Interior White - Exterior llfhite

ilachinlng: Available to specification a desired

We sincerely look fonrvard to serving the wholesale building products industry in tln Western States. Call us collest for more iniormation. 0r better yet,-come and visit our plaht, the newest and most modern door manufacturing plant in the world!

LIFETIME

DOORS, INC.

G Sueet Los Baflos, Callt. 93535. (209) 826.3300

Livmra, Mrch. rhrmart, t.ftHill,-ff

Rust Fighter

Wcrlcrn Lumbo,r ond luildi'ng llctoriolt ,VtElCHAl{T and require a minimum of care. They can be used for entire walls, facias, spa.ndrels, sofrts, mansard roofs, etc. They come in four colors, in a high-polymer acrylic resin Permatone ttS" finishes, and measure 4'x 8', 4' x 10' and 4' x 12'.

WRITE: fire Merchant Magazine, 573 So. Lake, Pasadena, Ca.91101.

fft

PYC m$ldings fiom Colombia Moulding are available in ten woodgrain oolors compatible with present prefinished hardwood and hardboard paneling.

New PVC Mouldings

A new line of mouldings is being introduced by Colombia Moulding Co., a subsidiary of Jim Walter Corp.

Called "Perfect-O-Cell"; the cellular mouldings have been added to their wood and rigid vinyl products.

Cellular mouldings, unlike wood, will not split, crack, chip or warp. They can be cut with a knife or saw and can be installed with nails, staples or adhesive.

WRITE: The Merchant Magazine, 573 So, Lake, Pasadena, Ca. 91101.

WD-40 is a multi-purpose chemical that will displace moisture from metal and replace it with an invisible, nongreasy shield of protection against reentry. It stops the inroads of rust and corrosion and keeps tools, opereting mechanisms and all mechanisms and all maintenance equipment in pea.k operating eondition. Uses are quickly freeing-up rust frozen bolts, nuts and fasteners for easy removal or adjust- ment, restoring corrosion seized slgrinkler heads and control valves to perfect utorking order and for preventing rust and corrosion damage to metals wherever they are exposed to moisture.

WBITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Put On o Hoppy Foce

Johns-Manville's Splitwood adds a new dimension in facings for exterior and interior eonstruction.

Splitwood Feature Panels have a deeply embossed linear directional de sign which blends smoothly with most architectural styles. the strongly three-dimensional units are made of cement reinforced with asbestos fibers and are steam cured (autoclaved). They are non-combustible, durable

tlRE RETln0fflf wood used in hotel courttard: Ile interior French courtyard of San Francisco's historic Stanford Court Hotel was comtructed with Non-Com@ exterior fire retardant lumber and plywood treated by J. H. Baxter & Co. Profuse planti4s of potted plants and trees will complete the project. $43,000 was spent on each bedroom duiing refurnishing.

Monufocturer of redvood

diroct shipmcnls only TtTorcorloodr

Fencing m"aterial nrl,raery tuppliec lath

ARCATA. CALIF.

Wholes TIMBERS nohhins

PRICING PROBIEftTS (Contirund. lrom Poge l7 ) changing, for the lumber and plywood industry, the level at which firms fall under the more stringent reporting rules o{ Tier Two. Formolly, only firms with sales above $50 million were covered under Tier Two. now it is $5 million.

This means that reclassified firms must have had a PC-I0 form on file with the Price Commission by the 6th of this month, a PC-50 form with audit, including a certification of the correctne€s of the audit, on fiie by the 20th as well as a PC-SI quarterly form and letter of certification. By January 2, 1973, firms must file the annual PC-51 fornr, audit and certification letter.

While confusion is widespread, not only in industry but reportedly among those in the government who rnust administer and enforce the provisions regarding exactly what is legal and what isn't, the federal government has left no doubt in anyone's mind that they are taking this entire situation very seriously and intend to strictly enforce the provisions of the law.

Associations and other industry advisors are urging businessrnen to treat the entire matter of compliance with equal seriousness and make every efiort to comply.

Dennison Wins G-P Aword Stanley

S. Dennison of Portland, O r e., vp. - distribution div., and John K. Barrow Jr., Augusta, Ga., vp.timber and production for the southern division, have been selected from among the 37,300 Georgia-Pacific Corp. employees to share the company's 1972 annual president's achievement award. It is based on outstanding service to the company, its stockholders and the communities it serves.

The presentation was made by R. B. Pamplin, G-P chairman and president, at a dinner recognizing ofrcials of Louisiana-Pacific Corp., a new company scheduled to be spun ofi from G-P earlv in 1973.

In addition to his organizational and administrative capability, Denni. son was recognized for his imaginative approach in developing markets and distribution facilities for the increased production of building materials in the southern section of the country.

THIS IIONTH'S @tUTtAN

ON HARDWOOD

(Continued lrom Pa,ge zM) care ol shrinlta,ge and such slwuhl be agreed upon between buyer and seller."

To nreasure footage in hardwood lumber, then, you must either tally it or estimate it and then add 1Vo or more d6pending on species to it to match the footage charges on your invoice. This sounds very complicated to the uninitiated, but with a bit of practice and understanding, it really is not.

Following articles in this series will cover various species and uses of hardwood lumber.

Wlry can't I count lrardwoods?

A S ANY good retail lumberman / r knows. lumber is made to dimension sizes and trimmed to 2' multiples in length and all one needs to do to get board footage is to list the sizes and lengths and figure the footage from there.

A board foot is 1" thick 12" wide and 12" long.

Wait a minute, man cabinet shops and furniture makers who use lumber in softwood and hardwood, which comes random width and rough or S2S, face a different prob. lem to get board lootage.

Story dt d Glonce

This second in a series on hardwood delves into estimating footage and board measure . . an explanation of the "shrinkage" percentage is also presented.

Terminology in terms of thickness in random width lumber is always expressed in total of the quarter inches of thickness. 5/4 is |t/a, 6/4 is l7/2, 7/4 is 13/n,8/4 is 2" and so on. Properly serviced lifts of lum. ber are tallied with a board rule, which is laid across the board. Whatever the board measures in width when read in the column on the rule under the length of the board being

measured gives the surface measure of the board. If it is one inch lumber the surface measure is the board measure. II it is ytTnr thick, the surface measure plustTn equals the board measure. If the lumber is lr/2" rough random width then the surface measure plus t/2 is the board measure. This same application applies as the material becomes thicker, i.e,,2" is double the surface measure, lO/4 is 2r/2, etc.

For close estimating purposes to check receiving tickets, or to estimate footage when no tally has been made, it is possible to come very close to the footage with the following method:

(I) Count the courses (layers).

(2) Estimate the width of the load by measuring the cumulative inches in width of all the pieces in one @urse . check several difierent representative courses and use the average for width.

(3) Estimate the length of the lift by checking both ends and mentally filling in voids. You could come up with fractional feet in length, such as llys It. long or lSyz It., etc.

(4) Note the thickness of the material-4/A, 5/4 6/4, 8/4, etc.

(5) To estimate the board footage in the load, multiply the number oI courses times the average width in

feet (or fractions thereof) times t\ length in feet (or fractions thereof). The figure you have then represents the surface measure of the load. If you are measuring 4/4 (1") lumber, you haae the board footage. If you are nreasuring 6/4 lumber, you must add 1/z again to get the board footage.

In the case of hardwood'. the additional very oontroversial kiln d.y "shrinkage" percentage is added to the determination of what board footage should be used for charging purpo€es.

Hardwood lumber of virtually all specim produced in the United States is cut in random width to r@over all possible from the expensive logs. The width measure of each piece goes from on" L/2" to the next t/{'. For examplg a board which measures in the rough Irom SYz" to 67/2" in width is tallied as a 6" board. After drying, some of these boards will shrink below the r/2,, making it measure Iess than it did in the green state Thus, the National Hardwood Lum. ber Assn. in its grade rules book shows wood handbook shrinkage #72USDA values by species varying from 6.2/o in white ash and 6.9Vo in paper birch to 8.8/o in beech.

On page 47 oL the NHLA grade book, the following statement ap. pears: "11 is pommon pradice in the trad,e to add SVo to the total measurernent ol kiln dried, Iumber to take

(Continued, on Page 43)

r*!t

Exclusively for California . . .

Glllll

New Shingle Burequ President

Ralph L. Willis, of W.R.P. Forest Products, Inc., Sedro Woolley, Wash., has been elected president of the Red Cedar Shingle & Handsplit Shake Bureau at the annual meeting in Seattle.

The Seattle-based trade association, which represents some 320 producing shingle and shake mills in Washing. ton, Oregon and British Columbia, elected J. S. Bigland, vp., and Paul R. Smith, Seattlq was re-elected treasurer.

Virgil G. Peterson, Seattle, was re.elected sec-mgr.

Elected to the board of trustees, in addition to Willis and Bigland, were: Frorn Washington: Robert Basler; G. M. Butters; Charles Carr; Stewart l'erguson; Russell Fluhrer; Dean Hurn; Wm. Penoyer; D. Reamer; Franlr Schafer; Arlene Scoles; and Frank S. Barker. From Ore. gon: l. A. Brown; Marty Coker; and Gary Sylvia.

From British Columbia: J. F. Davidson, Jr.; Jack Hanna; Ralph Kinross; W. H. Melallen, Jr.j Johtt Meeker; D. M. Nichols; Ted Okrainetz; Wm. Stevenson; and H. M. Stilson.

Dwelling Units Authorized By Building Permits Sqn Frqncisco Boy Areo, 19fi-1971

to more and more California dealers and dis. tributors. For year around supplies of dimension lumber and precision.trimmed studs, depend on D&R.

Hemlock Studs from Warrenton Lumber Co., Warrenton, Oregon

Henlock Dimension lrom Westport Lumber 00., Westport, Oregon .'l

Fast, rcgulr ocear shipments by barge from Soutiem 0rsgon and $e Columbia River direct to Southern California.

llow, over 5,m0,000 feet of dimension lumber and studs monthly . manufactured especially for Sou$ern California construction needs.

Art lle$ would 4preciate an opportunity to tell you how you and your customers will benelit from using depcndable ll & R dimension and studs. You can rcach him [y calling 872-1280 cr 78]0544.

A. W. NETH, Lumber Sales

Bttt will be hung from open-air tower built into ski lodge at Snowflower, Inc., a $6 miillion private campsite club near take Tilpe, Ca. Poles seen as structural mdmbers weri "Cellon" oressure treated by Koppers Co. Wood surfaces have been lelt unfiniihed to weather with the seasons. With absence of painted surfaces, little or no maintenance is required, effecting a major economy. Reduced fire insurance rates are due to use of Koppers' fire-retardant shakes and siding.

Ncw LEtetratutr@

New Freight Rote Focts

Now available is the Western Wood Products Assn, revised Freight Rate Circular No. 945, reflecfing the October 23, rail rate hike.

The 31 p. circular provides rapid reference {or estimating lumber rates from replesentative points in the 'West to Intermountain and Transcontinental Territories. Price is $8. AIso available is WWPA's Revised Freight Rafe llap at 251 per copy,

Heods Up!

Bostitch has new literature on their new safety cap of molded, high density polyethylene, which affords high impact and penetration resistanee while protecting the ears and neck.

Wood Foundolions

A folder on the All'lTeather Waod. Foundation system is from the Osmose Co. The foundation can be installed in any weather by competent contractors in a matter of hours.

Loy lt On Me

Armstrong Cork has a new installation broch "Do-It-Yourself Carpet * Installation and, Seoming Procedures. It provides concise, stepby-step information in installing and seaming 6' d-i-y goods. Included are instructions on cutting and matching seams. Available at $1.00i 100 copies.

Bqtten The Hotches

Plywood storm protection ideas for windows, doors and store fronts are in a new booklet from the American Plywood Assn. Six simple boardingup techniques for damage due to hurricanes, high winds, vandalism or other catastrophes are presented in the 6 p. booklet.

Open The Door, Richord

A catalog illustrating Ever/Strait doors and sidelights for residential and multifamily exterior and interior applications are available. The eolorful, 16 p. catalog shows various single, double, patio and privacy door installations of the Ever/Strait foam-core steel doors.

Accident Prevenlion Course

Operatiort Zero, a computer-graded accident prevention course oriented to the requirements of OSHA, is available from Fred S. James & Co. Prepared for safety directors, personnel directors, middle management, and front line supervisors, the five part course can be completed at each individual's own pace, on the job or at home.

Knock Off The Noise

A new 8 p. brochure from U.S. Gypsum describes an economical means of providing a 52-STC sound rating in apartment building walls and ceilings.

Technicol Informsfion

"Water Repellents f or Protection ol Lumber in ?ransi,t" File No. H2.4); "Prefreezing Efects on Three Hardwoods" (File No. C-5.1); "Dry Storage Operations" (File No. II-2.5) are available from the Forest Products Research Society, 2801 Marshall Court, Madison, Wis. 53?05.

DrEwer Slide Skinny

Grant Hardware has two new brochures describing features, specifications and uses for their 515 slide. designed expressly for t'box drawet" and similar applications and the 525, a full extension slide.

Free Reader Service

For further informotion on oll New Products ond New Litero ture, write fhe Merchonl Magozine, 523 So. Lqke Ave., Posodeno, Co. 9l l0l . Pleose mention issue dote ond poge number so we cqn process your requesi foster! Tho n ks.

New Kitchen literqfure

Raygold div. of Boise Cascade has new color brochures which depict their Estate Oak and Dusque kitchens. Each folder illustrates the many individual features, construction details, range of available cabinets as well as nature and styling of accessories.

WIC Amendment

The Woodwork Institute of California announces that amendment No. 2 to the 1969 edition of the Manual of Millwork has been published. It was effective September 1. A copy has been mailed to all known holders of the Manual of Millwork.

Sheet Copper System

Revere Copper and Brass Inc. has a 20 p. color brochure which introduces the newest technique in the application of sheet copper in the building construction field.

Fire Protection Guide

"Construction for Fire Protectiott" is a new 32 p. American Plywood Assn. brochure that offers comprehensive information on wood and plywood systems.

A free, quick guide to the basics of fire protection; meeting building codes; insurance provisions; and building for fire protection in wall, floor and roof systems is included in the easy-to-understand publication. It is illustrated by nine case histories, complete with photographs, tables and construction diagrams.

You See The light?

Lutron's new solid state fluoreseent dimming catalog is the most complete on fluorescent light dimming available, the company claims.

Fire Codes

The 19?2-?3 National Fire Codes are available from the National Fire Protection Assn. In 10 volumes, they consist of 220 fire safety standards, codes, recommended practices and manuals. There are 8,972 pages, 6" x 1Ve", and each volume has a sewed binding with a durable, colorful, plastie-coated cover. Codes are priced at $6 per volume, $40 for the complete set.

Insulotion, Droinoge System

Fesco Dri-Deck roof insulation and drainage system for flat or nearly flat roofs is described in a 4 p. JohnsManville brochure. It explains how the system can be engineered to provide positive drainage of any roof and provide superior insulation efficiency.

Promotionol Stotionery

A total of 312 different designs of idea letterheads are illustrated in a free catalog and nev/ supplement available from Idea Art, 3 East 10th St., New York, NY 10003, dept. P, on your business stationery.

Christmos Sole Cotolog

American Wholesale Hardware Co. now has their 1972 Christmas Sale Dealer Catalog. The new issue consists of 16 p. in 2 colors and is designed specifically for dealers in the southern Ca. and bordering states marketing area.

Ceilings Mqtchbook

A colorful 14 p. free "Matchbook" that allows the homeowner to compare new Whispertone suspended ceilings in various rooms of the home is available from Johns-Manville. Its divided pages feature six new ceilings on the top halves and individual room settings below. Any one of the ceilings can then be matched to either the kitchen, den, living room, family room, attic, or basement.

NOVEMBER, I972

THE Los Angeles

I again enjoyed a end getaway at the Apple Valley Inn.

Hoo-Hoo club family weekHigh Desert's

GolI stars ( ? j at the October outing were: low net. Frank Quattrocchi; lst flight, Hugo Miller, Joe Contesta'

Clu b's family weekend

bile (his son got a birdie, inciden' tally) ; 2nd flight, Ken Coleman, Norm Wendell. Women's low gross honors went to Suzie Merritt.

As is customary, every lady pres' ent was the winner of a door Prize, courtesy of the club,

WEEI(El{llERS (1) Norm Wendell, Audrey and Chuck Lember. (2) Golf whiz Jeff Contestabile. (3) Frank Quattnocchi. (4) Pat McLaughlin, Guy Barnett. (5) Diann Contestabile. (6) Polly and

Dorman Dane, Dorothy Wendell. 0) Lu Barnett, Bill McLaughlin. (8) Mrs. George Wallace, Emil Lug. (9) Ricky, Mary and George Clough. (10)

Hueo and Phyllis Miller. (ll) Ken and Dolores Co[eman. (12] Barbara Quattrocchi, Joe Con' testabile. (13) Suzie and Bob Merritt. (14) Don and Carmel Bailey.

A BEEF

The Merchant Magazine

578 So. Lake

Pasadena, Ca. 91101

Gentlemen:

Yes, I have a beef, In r"eading your article "A Historg of the Ho'rdwood Bueinees on the Pocific Coost" I was really shocked and pained to note the very scant mention you made of "E. J. Stanton & Son" founded by my father, E. J. Stanton, and canried on by myself commencing in 1913 until 1966 when my son, LeRoy, Jr., took over the business until 1970 when it was merged into Lane-Stanton Lumber Co.

Qur company was the pioneer hardwood yard of southern California and I am personally very proud of its success over 75 years as well as the splendid reputation we enjoyed all over the United States.

I am sorry you did not give any information in your article about our fine old firm.

Sincerely, LeRoy H. Stanton, Sr.

Box 64132

Terminal Annex

Los Angeles, Ca.90058

The briel mention ue gaae to all the f,rms in the story was strbtly d,ue to the requirements ol space. E. L Stannn & Son was inileed a major lantor in the business anil LeRoy Stunnn is one ol the real giants ol the hardwood trade in the U.S.-Editor.

HARDWOOD THOUGHTS

David Cutler, The Merchant Magazine

573 South Lake Ave., Pasadena, Ca. 91101

Dear Dave:

Boy, you sure are determined to put me on TIIE spot.

I am assuming that we are all for merrchandising hardwoods buthere are a few thoughts.

Wertom lgnbcr .qnd lulldtng lkitcrlclr MEICHANI

The laws of supply and demand AND the screwy ability necess,ary of the individual to give up his upbringing in (not selling) but giving away the usual lumber products as used by his contractorall of these things are basic problems in taking on an inventory of hardwoods without experience. That's not too clear so letts pull it apart a litile. All of this letter is my impression, not guaranteed truth.

First we must sepa.rate the kinds of customers that the mills or distributors have and what grades the dealers can purchase and sell.

Domestic hardwoods do not produce a great amount of big, beautiful boards of long lengths and exceptional quality. So there are built-in limitations such as the above in starting. I am assuming also that "fire Market" would be for the do-ityourself guy. The cabinet shops, schoolq big industrial users & in many cases others, can do their own milling on the rough lumber which is often the only way it is available. FAS is about the only top grade available at local distrib utors and, boy, it is often too damn lousy for these special customers. There is so little of the super "clear of defects" quality to go around.

It is my opinion that only a "cab- inet grade" should be stocked. Customers will not buy splits, knots, warpage or poorly milled boards, and maybe it all comes down to where is the dealer going to find this quality to get into the hardwood business ?

Years ago the Ameri.can Lurnberman had, a fine article on the "cure all" that was starting in the east, called "cash and carr5r for contractors," where the lumber companies put a little shed out on the outskirts for their trade at reduced prices. I believe that the editor at that time was my old friend Art Hood, a very wise man. His summary of all the good and bad of the possibilities was limited to "What is your emotional ability to do that kind of business?"

Selling after finding the stock, pricing each board on the basis of its individual quality, forgetting all about board measune and thinking only about how much maximum that you can get out

of that particular boa,r:d, these are tlre hard parts of handling hardwoods, Of course there has to be one special, screwy, determined, desperate, SOB that has the responsibility of doing this one job.

Selling hardwoods by board measure always leaves the lesser quality boards in the racks. Incidentally, these racks have to be a special deal so that the boards are individually available to the customer, not in a pile that he can not get at.

Another question is how much of your hardwood (retail) will the local wholesale distributors take away from you. It can be a lot.

Merry Xmas

Ed Pohle

Southern Lumber Co.

1402 So. lst St. San Jose, Ca. 95110

HARDWOOD ISSUE

Dear Mr. Cutler:

Dr. Joe Mcleary has forwarded to me your October issue of The Merchant. The article "Background on Hardtaood,," part of the series you are presenting, is well written and we appreciate your interest in helping others understand the hardwood businesg.

Very truly yours,

Robert O'Donoghue

Vice President Cook Industries, fnc.

P.O. Box 397 Memphis, Tenn. 38101

25 YEARS A@

Dea,r Sirs:

Please discontinue my subscription for The Mercho,nt.

Since you no longer have the page "25 Years Ago," there is not much interest for us "old timers.t'

I enjoyed my monthly subscription for about 35 years. Thanks for everything.

George Mattes.

1260 No. Arrowood Drive Brea, Ca. 92621

Maybe u)e ca,n resurrect the sectian il there is enough read.er interest.Edinr. .

Potltlon! wanted 25l a word' mlnlmum gl word! (2[! wordr : t5.to). All others 36r a word, mh. a) words (20 words : tfif.Oo). Phone number counts aa one word. Boxed ads $1 extra..trancy headllne or borders S2 extra. Box numbered ads add lt1.50.

GIassE{lfiod Advoo'tflsem@rDts

HELP WANTED FOR SAIE OR LEASE

!fiANACER AND SAI,ESMAIY NEEdEd fOT ret&ll lumber yard ln South San Franclsco. Mlnlmum ten year's experlence. Steady Job. Phone: (415) 761-1515.

SAIY fBAIiICISO() based lmporter looklng for a young man or Slrl Frlda-Y wlth gome i<nowiedSie ol plywood / lumben Wrlte Box 63, c/o The Merchant Maga' zlne.

WAITITED: Lumber Buyer. West Coast wholesaler needs lumber buyer with mlll contacts. Top opportunlty and aU lrlnge bineflts. salbry bpen' Wrlte Box 64' c/o The Merchant Magazine.

WANIED: Manager. Home Improvement Center. Must be capable of taklng com' plete charge of two mUllon dollar plus volume stores. Also, openlngs lor assistant managers, department heads'and buyer8. write Box 65, c/o The Merchant Magazlne.

SALESIiIAII AIIID BItyEn wanted for 8o. Callfornla lumber wholesaler. Great opportuntty lor aggresSlve, ambltlous man. AII repltes conftdentlal. Call Northern Lumber Sales, (?14) 615-5923.

P'OSITIONS WANTED

LUMBERMAN, 20 yearE' experlence, excellent knowledge bulldlng materlals, hardware, palnt, management and merchandtslng. wrtte Box 6O, c/o The Merchant Magazlne.

FOR SAIE OR TEASE

Voln\TEGUT sTrCKEn, Sood condltlon' best offer. Herwood Bulldlng Supply' 4500 So. Normandy, Harbor CitY' Ca. 90?10, (213) 826-5146 or (213) ?75-1949.

r.xlASE YOUn CAB or TRUCK AII TYPES of vEHrcr,EB

o Lease'?3 Olds Toronado....-.--.....--. $145 Boyd Peterson Leasing' 292'0681

o Lease '?3 Olds v/CR w49...."-..---- $106 50,0@ tniles of warranty/slnce 1946'

O Lease '?3 Bulck Rlvlera.....-.......... $15E Bovd Peterson Leaslng, 292'0681

o Lease '?3 Olds Cutlass.-......--...-.--- S Eg Doctors, Lawyers, execs. Lease bY phone.

o L€a8e'?3 Cad. Cpe. de v1Ue........ $168 Boy<t Peterson Leaslng' 292-0681

a Lease '?3 Cont. Mark IV...--.......-. S198 Tallor-make your lease/No waltlng.

o Lease '?3 Chev. Caprlce..---.-.....--.. S 92 Boyd Peterson LeaslnS, 292-0681

O Lease'?3 GMC Vandura - -E-nai. wac---.............-.-..........-...... S11? AII vehlcle servlce managed lor you.

o Lease '?3 Ford LTD Cpe'.-.---........ $115 Boyd Peterson Leaslng. 292-0681

o Lease '?8 Dodge 2-3fi) Maxt van t109 Cau lor flrm, bid Prlces.

O Lease '?3 Ford Gran Torlno......-.-. $ 89 Boyd Peterson Leaslng, 292'06Al

Make aptmt. lor lleet or indiv. prlces

a Lease '?3 Ford Ptnto-.-......-.-....------ $ 78 Boyd Peterson Leasin8, 292-0681

O Lease '?3 MGB Convert........--....---- S 85 Drlve a new car every 1, 2 or 3 Years.

a Lease '?3 Chev L'U.V. Plckup...... t 63 Boyd Peterson Leasing, 292-0681

o Lease '?3 Chev Blazer.-.--............... $132 Free servlce loan cars to drlve. Integrtty since 1946

L.A. Boyd Peterron Iloslng LA. 292-0681 8t$3 Crenlhow Blvd.

BUSINESS OPPORTUNITIES

BEAT THE SItf,OGl and Trafflc! Well e8' tabllshed lumber and bulldlng materlal vard ln alrl-buslne38 area. Call LoE Lanos (2Og) ffi-2629, evenlngs' Mr. Sloan.

Name8 of advertlsers urlng a box num' ber cannot be relealed. Addrers all !eDlles to box number lhown ln aal ln eare 'of fle Uorclsnt Dlrgazlnc' t?t go. I-|rG Ave.. Poradone. Caltl. 0ll0l. Dccdttne tor copy l. tho 2oth. To orll ln en ad: (2lE) 70r-ro0t or (116) tl0'6000.

BUSINESS OPPORTUNIIIES

}VII}OW TIB,ED, wants out. OnlY lumber yard and hardware store ln boomlns Northeastern Arlzona county' esta6ltshed ln 1912. sale lncludes everythlns. Also tncludes 2 bedroom house' two - l-bedroom rental apartments' Gross bu8lness, 6 months of 1912 over S105 M. For detalk, wrtte Box 66' c/o The Merchant Magazlne.

SERVICES OFFERED

California Lumber Inspection Service

1190 Lincoln

w8f;lt&ttri"u"dr'-[nrt San Jose: zgil-Am\ Ave., San Jose' Callf.

LI'MBER HAUITNG

c-Q TRUCKTNG CO. (213) 6it8-7851 5501 East Century Blvd., Lynwood' caltf. 90262.

JOHT\INY TIIN LIIMBEN IOAI' SIGN PnINTTB

speclauzlng In danger fla8s, sldeload 3ttns, Job cards, etc. John Weller'r hntln& 1E4il w. 169th St.' cardena, Caff. 9Oi!4?. Phone (218) 676-752') or &Nl-?606.

REWARD

For lnformation leadlng to pine stud mllls whlch wlU puU thelr clears lor a premlum prlce, $100 cash money pald upon acceptance llrst order. Steady source of 8' clear 2 x 4s need' ed. deply to Box 6, The Merchant Magazlne.

Attenfion Pine llimension Mills

Premlum pald for your clear; 2 x 4 qn-q 2 x 6 pullbuts. Accimulatlon batlt' lull truck and traller lots. For company name and address, wrlte box 5' c/o The I*dTt M'lgazlne.

Flrm, bld prlces any model 202-00tr

soyd A. Peterson, rnc. $833 Crenrhaw Bl.

LUri[BEB AND bulldlng materlalr buslness for sale or lease. Sales volume exeess E1.5 mlluon. San Franclsco Bay Area, long establlshed, well located. Heavtty reiall. Very good return on Investment. Wrlte box 4?, c/o The Merchant MaEiazlne.

TUMBER WANTED

Twllted and weathered DouSlar flr. Sx4 and wlder by random lengths Sl4tl. { x 4 and lr'tder by random le.ngths S4S' allo car padr. Hunter Woodworks (213) 7t5wr4 & (zL3\ 835-56?1.

NfltrRGHANT NNAGAZINtr

|||lfllllullulllllll{llllllllilt tog

AilCErE3ililililililililflilililIililililflilul

IUMSER ANO I,UMSER PTODUCTS

Abilfbl ..._.......... --..17111 516-6111

Al ?dro Compony .......-......-...........(2t31 680.082,a

Amori@n Fordt Productr ltiqttol ......(7lll 875-1550

Am.ricon For.ll Prcduct5 lCeritosl, inc. hordwoods -.-...--.-..12t 3l 77 3-92OO

Am.ricon Fororl Product (Von Nuyrl Ql3l 796-7056

Am.rican lunbcr Spccicr, Inc.-....-....(2131 830.2g60

Atfor Iumbc. Co. ...-....--.-....-...........-.(213f 627-2326

Connor lunbr Soll ..--.-..-....-.-........(2t31 2gZ.il8Z

Coc Hod Luob.r e Plywood .......---....(2t31 83/t-52tf

Dovidron Plywood ond lumbcr Co. I2t3l 537-2510 & (2t3)

Corp. (Plywodl ..........(2t31 968-5551

ccreiq.Pqcitic Corp. .......-..._-......-...--(2t3) 686-t580

Globc fnrcrnorionqt -..-..-....-..--.._...-.--ltt3l' 870.6156

Hrxbors Iumbcr Soh .....-........----....-..]2131775-6107

Hill Iumbcr Co., ltox ...-..._...-.---._.-...12t3i6S4_26t0

Hun Iumbor co. ............................-.....(2t3i sp3-4816

HughI tumbrr Soto| Co...(2131215-5553 i zff-SOfo

lnlond lunbcr Co. lltll8T7-2O01 &l7t1l 511-1151

.[on..Stonton lsnbrr Co. .........-.-.....(2t3t 968_0331

r.umbaf spaciotti6 .-.-....-........-.---_.....(2t31 639-5s25

ilorquorl.Wolfc tunbqr Co. (2131 625-1191 & l7t1l 998_1212

Irlutuqf ,{ouldine ond lumbrr Co. .---..(2t3} fA t-Ogt7

Nrlh lumbrr Soto, A. W. .........-....(2t31 872-t2gO

Oliycr ludbcr Co. ....-....-..-...--.....--..-..t213) 680.0,a83

Orsood, tnc., toborf S.........................i2t fi 3gi-g2iI

Poclttc llodiron lumbcr Go. 12131 n3.2292 t (2t31 86t-6Z0l

Pon Arloflc Trodlng Co., lnc. ..--.-.-.-...-l2l3l 268-2t21

P.nb.rthy tumbrr Co. ..---..-.....---..-....-(2t31 tU 3ra5t f

Philip. lsmb.r Solct.....--.....--..-........--.(805),t9j.lOS3 (2r31 889.33,10

Rolondo lumbrr Co., Inc. ----........(2t3) ZEnirh 9.80/a3

Roundr lumbcr Co. ----_-----.--......-....-.-...(2t31 606.09t7

lrrl lumbrr Srntcr .............--...........(ztli zsz_szzt

Simnon3 Hordwood tumbar Co. .--..---(Zl3) 729-6155

Sinpron Buitding Supply Co. ...-..-......-iZlSl 773-8179

soulh Boy fudwood Co. ..........-....-..-.(213) 860-ZZ9l

Soutlr loy trdwood Co. ............-...iZrri 632.5i,0

Sout[wqf Fo.cil Indutlric.

(So. Cofif. 9i".) ............................(2r31 3ZO.Zt5l

Stohl Iunb.r Co. -----.....-........_-.....---(2t31 AN 3-68,t,a

5londqrd Slructuro .-----.-....----....-.-.....lZtil tZS-SIAO

Stcrlins lumbcr Co. ......................-.....i2t Si tZZ-eSli

Summir tumbor Co. ...................-...-......iztsj 636.5tit

Sun lumbcr Co. -...--.....-..---......,-....-----(213i 83t.OZlf

Tqcono lunblr Sol.r, Inc. .....--........-(2131 MUl-6361

Iwin Horbon lunb.r Co. ....--..-.-...----(2t31 625-8t33

Voncr l,umbor Co. ..-................-...--..12t3) 968.8353

Virginlo Hordwod Co. .....-..--._-.-----..12t31 358-459,t

Wondling-Nothon Co. .-..-..-...-.---...-----(2t3t CU 3-9028

wqterhocurr €ompony ...-..-.......--.-...-(ztit Rt 8-5i5i

Wo].houro (Anohriml ............--........(zt it 772. 5ggo

IIEATED turvlEEn-pOrES-pt UNGS-il ES

Kopprn €onpcny ..-(2131 g30-2S60

lrcoted Polo luitd.n, Inc. --......-..-...-..(Zt4l 996-1106

son Antonio Consr. (2t3) 965-'t245 & (2t3) ZZ3_{503

IUI TDI NG IIATEITAI,S_PAI NT_HARDWARE_ETC.

Mt u.wotK_DooRs_Mou t Dt NGs_

f1c,r!co1 For6t P.odudt (Ccrriror) ..(2t3f 773-9200

ror.Ai? Door €o. ...........................:...(2t31-cu 3-3731

lovrty ltonufoctu.inr Cl. ......-...........t2ift zrt.gsii

cory.d Door., Inc. --..._-....__._.......-----.(2t31 576_2515

Chorlcy'3 Fcnco Co., In<. ....................(it3i 338-t52i

cotony Pqinir .-.....(213i 222-5il1

Curfom r{lttr, trc. __._-..__.............J2ti}.aSO-OOfi

yrrroo, Inc. ._.......(2131 3S8_/a563

ir,tirdon Fcncc Suppty, Inc. -.._...-....-.iZt f i $7.O5t, No?ionol cypsum Co. -...-...........-.....1213i 45.a65

Port-.r, Co.,-toc., H, K., Di$fd Dtv...a2t3i 354_15,4

.I.ri.Co.unfy Wholqrolc Co. -...-.......-...(g051 612_6721 yfrr vur ...--...-.--...-(2t31 Z2S-22Aa

wnrc.n Duo-Fott ..iztgi ieg-cazr

SPECtAt SEtvlcEs

lorkol Mfs. Co. .....-..-.-..........--..........12t 31 8t5-t t 63

Collfo-rnio lunbrr Inrsrrcftcn S.dtol2i3l i{o a_tiai

Col Cu.lon l ill ........-.--..._....-.---.-..---l7t11 835.53/a,l

Clort Ptonrn! Mln ..............................tir gt tt,t^ i-iilii

Hentr Wcdwcd(., lnc. ..._..............'.tZtitt ii-Ziii

rLi rorp. ............(2t3) 684.0333

r^{o!or -con. ........i2r0i ru r.ioii

tc-Col Connorciot Sb.t ............._..-....tziit cgi.siio

IU,{IET HANDTING AND SHIP?INC, CAIIIETS

C.Q _Truckine Co. ........,............-.-..._..12t31638-ZS5l

.1o lumbcr. Houtins .,..............._.........i2rri 5ta.iasi

Uniotr ?oclflc lqilrood lto. Ansrtol--(2131 6E5-,t350

union Tocltlc loilrood llong lochl..l2l31 137.2931

SAN FTANCISCO

BUI IDI NG MATERIATS_PAt NT_HATOWARE_EIC. SASH-DOORs-Wt NDOWS_ilOUtD NcS

Anqi.fi+qaf Productt, - {Co-rp. h.odqsctorf .........---......--.. -.111 51 716-12cp

lT.Ii*l Luhbcr Sp.ci.r, tnc. ..........irtsi 692-3330

Bcl-Air Doo. Cr. --.-.---...--.......-......-.--(.at5i 697-1997

Sutlcr.Jotn.on Corp. .--..----..-..-------..-..(.tOSi 259.lgOO

Corcd Doon, lnc. .-.--.---.-.-_---...-..i,ttSl 697-tgrz

Douslor Fir lumbcr Co. .......-...----.---(,ti5) OO Z-COZI

Duo.Fost Coliforniq .----_...--..-.....-...(fte) CgO_OtiS

Fonyfh Hodwood Co.................._....--.if t fi zgz.or sr

Gcorgio.Pocific Corp. ........-.-.....--........(1t 5i Cti -iCiil

Grobc Inf't of N. cqtif........_.........i109i 99s-3300

Hqrbor lunbcr Co., Inc.------.-----.-...-.--.(,il5i 992-9127

Higeint.Lumb.? Co., ,. E. ..----..----.---(115, VA 1-9711

tomon tumbcr co. ..._....-......-.-_.......ittsi vu z-tslc

Porcmino lumbcrCo. --..-.--____t4tSyfZl-Sied

lolqndo lumbcr Co,, Inc. ---.---.....-.-...-.irtli rcz_ocoO

scryanl. Hqrdwood lunbcr Co. ..--....-.(ill5) 921-t2OO

Silmorco Inrcrnotlonot (AFpC) ..._.......(it 5i 776-1260

wondlins Nofhon Co. --._-.-......-.-....-..(4t51 SU t-5363

TREATED LUttBER-pOtEs

Koppcrr Co., Inc. .--.-------.----.-.---...-(/tI5) 692-3330

Wondlinr-Nothon Co. .-..--......-.......{4f 51 aU l-5363

SPECIAI.SERVICES_TRANSPORIATION

!of ifornio ledwood Asrn. --..--......-.-.-.(,f t 5) 992-7gg}

Gilbrarh chcmicot Co. __-__......-..ilsi gOi-iaii

Rtdw@d Inrp.cf ion Scryicc --.-....-.-...----.--_---.EX 2-ZggO

Union Pqcific Roilrood -...----_.---.---..--(4t51 tZt-COiO

GNEATER BAY ATEA

IUMBER AND I.UMSER PRODUCTS

Anericon For6f Produck, {Nework), inc. hordwoods ............,4t51 797-2g,l

Ar.oto l.dwood (o. (Burlingomc) -..--.(1li) 342-aOiO

ANCATA

Arcofo Rcdwood Co. -_-.-.....---.----------:--_(7071 Ht 3-5031

Holm6i^[unbcr. Co., Frcd C. .---.-.-......-.(ZOZ) 44g_48rg

Jon6 Rcdwood Solcr -.-...-.--._.------..--.-1707l. 922_1611

Simpron Buitdins Suppty Co. ..........i1O2i 822.Oi7i

limpron .Timber Co. -._-........-...-_._...-....ilOZl eZZ-OSzt

Tocom.o [vmber Sotc, Ins. - .-..-..--.- (iO7l VA t a;6i

fwfn Hq.borr tumbor Co. --..---.....-.-...(7071 922-5996

ANDERSON

Kinbcrfy-Ctork Corp. -.--..-...-.-.--.,....-----.(91 61365.7561

PoufBunyon tumbcr Co. -...-..----_..----...-icloi sts-zti.t

BAKERSFIETD

Gc^orgio-Pocif ic Worchourc,--.._--..-..-.(SO5l F A 7 -771.1

U.5. Pfywood Corp. .-,........--.-._........ iaosi FA 7.ii36

CIO\/ERDAtE

G & R lumbcr €o. ....................-...(ZO7l tW 1_221g

Prccirion Wood Prod uch ..--.__-_._ -.'. - - - (7 07 | g9 1 -4, il noundr tumbcr Co. ...-...-.......-..._...ltd7l iw 1-h62

W.!l Ronsc Corp. .-....-....-...................tt0h S94-aar6

CORNING

Corning. -Ilouf ding Corp. --...-..._......-.. -(9 | 6l g24.1220

Lrqn. niilr .-..-..--....-(916) 821_5127

EUREKA

Gcorsio-Pocific Corp, --....-....-.-.-.....-.--.(7071113-7511

Hofm6 tumbcr Co., frcd C. -..----..--.----a7,ti 1tA_1878

FORT ENAGG

Holm.r lumbor Co., Frod C. -------.-..---.-ll}7l 961_1058

Nicr.n Focrt Products .--.--..-..-..----------I7OTl 961-1716

FNESNO

Anari6r F016t P.oductt --...-...-.-.-...-.-(209) 251-5031

Eulf er-Johnton Corp. .-....-........-.. -- ----....(209l.233 _4 567

G.oreio-Pocific Worchourc .-...-.--...--t209)AM 8-6191

Hcdlund Lunbcr Sotcr, InG. ....-.---.-.-.-_tZO'Ct

{Cerito:}, inc. hordwoods

Cy 7_g'7l

Cqrrllo Trqn.portotlon ...-...----_.------._..-11l il 632-1160 lr{sco Sole & Arrcmbty Co. --_..--_-..(,il5} 651-5921

Occidontql Chenicol Co. --.--------.---.-----.(/il51 1St-1260

cAt|FoRN|AfI|||||li||l||l|ll|l||||l|l|||il|llll|||I|llilIll|l|llII||lll||||lIl|liiil

HOI.TISTER

Nicolot of Colifornio, In(. ----.-----.-----(/t0gl632-58/tl tos BANOS Lifetime Doo13, Inc, .-. PTACERVITI.E Plocervills lumbqr Co.

REDDING Anericon Forcst Prcducti .---.--....---..-.--l9l 61 219-0311 Wisconsin Colifornio Forest produch, lnc.wsyerhoeutlr

EVEREIT

PACIFIC NORTHWEST STATES

WASHINGTON

Simpron Buifding Supply Co.--..-...-. .(2061 713-4222

KIRKIAND

Sinpron Buildine Supply Co......--.--..'-l'2061 622'5098

roNGvlEw Union Pocific Roilrood -.---.-........------.--(206)125-7300

MOSES IAKE

Simp3on Buildins Supply Co..........-....(509) 765-5050

SEATTTE

Duo-Fort Woshinglon .----.---.......-...----..12051 763'1776

Keeler & Assoc., Clyde P. -...---.--.---------1206l, 525-7936

Georgio-Pocific Corp. ..-.--.-..---..----.----(206) MA4-6838

Simoson Timber Co. .--.--..-..--..-...-.-----(2061 MU2-2828

Tumo€ [umber Co. -.-----..--.---.----...---.---(206) Af 3-2250

Union Pocific Roilrood .---.-.--.-----.--..-.--(206) 623-6933

Weyerhoeuser Co, -...-...-.----...-.-----.-..--(206) PA 2'7O1 5

SHE!TON Simpson Building Supply Co

SPOKANE ........12061 126-267 |

Georgio-Pocific Corp. -...-...--.-.----.

Union Pocific Roilrood ------......-....

Weyerhoeuser Co. ..--....-.......--..-.

TACOIAA

.15091 KE 5-2917 ...(5O9) 747-3t65 .(5091. KE 5-2152

A. J. Johnson & Co. ..--.-,,----.......-----(205l.627'4146

Anericon Plywood Arsn. .-..-------.-.----12061 SR2-2283

Georgio-Pocific Corp. -..-............--------12061 383-4575

lundsren Deolers Supply, Inc. --...-..(509) l A 7-2126

Nqtionol Gypsum Co. ..-...,.-..,.-..,-.,...12061 627'3163

Union Pocific Roilrood --.,.--.---.--..-...--..(206)272'2275

Weyerhoeuser Co. .--..-...-.-----..--..-.-,.---..(206) 383-3361

WAI.Ii. WCLLA

Union Pocific Roilrood .-..--.-.---------.---(509) 529.'16'10 OREGON

AI.BlNY

Willdmette Industries, Inc. ..--....--..-.-.(5031 926-7771

BEND

Erooks-Sconlon ----(503) EV 2-251 I

Union Pocific Roilrood -...--.-.-......--,-----(503 383.1901

cocs BAv

Coor Heod Lumber & Plywood.--.--...-..(5031267-2193

CORVALTIS

Con.Fob Equipment Co. ........,,(503) 752-295s

cotoRADo

COTORADO SPRINGS

Colorodo Sprinsr Supply Co. .--.---...----(303)632.6691

Colorqdo Wholsole Supply Co. ---.-.(303) 892.6666

DENVER

Chytroui Distribulors ...-.--------.--.,.-----(303)399-8814

Denvei Hordwcre Co. -.--...-......-...-.-.--(303) 292-3550

Denvcr Reserye Supply Co. -.----.--.------(303) 892-5588

Duo-Foit Denver --'(3031 922-3751

Goorgio-Pocific Corp. -.----.--.-...--...-..-(303) 623-5.|01

Nqlionol Gypsum Co. .-.-................-.-.(303) 388-5715 Kopperr Co., In<. -.----.-..-.-..---..--------..--(303) 534-6191

Richordson

DEXIER

Ameri(qn Lumbor Spocicl

EUGENE

Al Peirce Comeonv .'-.----.-...-..-----..-.--..-(503) 342-3663

Americon Fq6t Product ...-..----...-------15031 312'5128

Fredont Fo.4l ProduGh .--.-..-----..--..(503) Dl'3-9267

Gsorsio-Pocific Corp.

WHITE CITY

3/t5-8461

Ameticon Forctt P.oduct!, TW&J Div.--(5031312-5128

Weverhocuror Co.

GRANIS PASS

Twin Horborr 5ola. Co.

LAKE OSWEGO

Potlolch For.ttt' Inc.

AAEDFORD

3'12-5531

179-1656

635'354t

Fountoin !umbcr Co., Ed-..-.--...--.-..--'.(503)535-1526

Unr'on Pocifi< Roilrood ---.-------.....-.--.'-.(503) 773-5388

PORTTAND

Bois6 cor<qdc, Union lumbcr Rce.--..(503) 221'7250

Dont & Rulcll, Inc. ----...-.--.-------.----..-.(5031 CA6'2311

Duo-Fosl Orcaon ....(503) 23lt'9321

Ensinorcd Softwood Product. ..-.----(5031 228'2356

Georgio-Pqcific Corp. --..--..,.-,.----..-..-.--(503) 222-5561

Notionol Gypsum Co. .,.--.--.....-..-......-(5031222-4001

Oreson-Pocifi( Induttric., lnc. --.---..-.-.(5031 221'1525

Poromino lumb.r Co' ---.------------...-----..(5031 223-13''l

Publishers For6t Ptod.-Timct Mirror --(503) 77|-1|6l

TechSofes Conpony ---..---..--.-.-.-...---.-.(5031 227-3171

Twin Horbort Iumbcr Co. ...-----.--.-.--...-(5O3] 228-1112

Tumoc Lumbrr Co. ---.------....--.-----.------(5031 CA6'6661

Union Pqcifi€ Roilrood -.----..-.----.---...--.(5031 288'8221

West Coo3l Lumber Insp. Bureou --..(5031 292'1178

Weyerhoeurcr

ROCKY

OBIJTUARIES

M(IRRIS IYRE

Morris Tyre, founder and president of Bel-Air Door Co., Alhambra, Ca., died October 5, of cancer. He was 78.

Starting his career at 19 as a pnospector in the Gold Rush of Alaska, he was la,ter the founder of many companies; Tyre Bros. Glass Co., Los Angeles, PorLland, Oakland, San Francisco, and Fresno; Tyre Hardwood Co., now called Gordon Plywood, Los Angeles; Spliced Birch, Ltd., Canada, and Glass Imports, Inc., exclusive agency for Hsinchu Works in the West.

In 1946, he founded Tyre Mfg. Co., fnc., and Bel-Air Door Co. He was president and chairman of the board of Bel-Air Door until 1970, when his son-in-law, Sam Fineman, became president of Bel-Air Door Co.

Mr. Tyre was the founder and a member of the board of directors for 10 yrs. of the City of Hope Hospital, Duarte, Ca. He also wag chairman of the board for Alhambra Metal Products, Inc.; on the board of directors and past vp. for Gateways Hospital, Ios Angeles; member of B'nai Btith; Los Feliz Iodge; a charter member of Hillcrest Country Club and a director of the Jewish Foundation.

Surviving is his widow, Gladys; one daughter, Bayla Fineman; one sister, Sarah Lipkin, of Allied Bldrs. Supply, Oakland; and three grandchildren, Deborah, Stephanie, and Ross Fineman.

J. 8. EDEI|S

James B. "Jim Ben" Edens, board chairman of Southwest Forest Industries and one of the nation's leading industrialists, died Oct. 16 at his home near Phoenix.

He was widely known throughout the forest products industry and for his national and local philanthropic and civic endeavors, He had headed SFI for 20 years.

He and a group of associates in 1952 purchased control of Southwest Lumber Mills, predecessor of Southwest Forest Industries. It at that time

had sales of about $10 million.

Under the guidance of Mr. Edens during the next two decades, Southwest developed into a diversified marketing and manufacturing company principally involved in lumber, plywood and other building materials, paper products, shelter, land development and related activities. The cornpany grew into a nationwide opera- tion embracing 34 divisions and subsidiaries with 94 facilities in 21 states and with current sales running at the rate of 9350 million annually.

Mr. Edens leaves his widow, Rosa; two daughters, Cathy Rosa and Mrs. Jerome Hassett; two sons, Jeffrey G. Lowe _and J. B. Edens, Jr., currently vp_ of ^wood products marketing for SFI; his mother, two sisters, ani ten grandchildren,

FREO R. BRAIICH

Fred R. Branch, president of pacific Hardwood Sales Co., Oakland, Ca., has died of a heart attack. He was 61.

land Yacht Club; and also Past Commander, Coast Guard Auxiliary, Flo- tilla 522.

Mr. Branch was a metnb€l of the Irnported Hardwood Prod'ucts Assn. and the National Itrardwood Lumber Assn.

He is survived by his vridow, Sally; two daughters, Diane and Debbie; and one sister, Helen.

wEilDtlt sc0TI

Wendell If. Scott, gen. manager and Yig. of Lumberman's Mercantile Co., Fremont, Ca., died Auguet 1g, of a heart attack. He was 64.

Born in Los Angeles, he worked as gen. manager of Progress Lumber Co., Palo Alto, until 1961, and was then with Lumberman's Mercantile until his death. He died in Mountain View. Ca.

Mr. Scott was a graduate of pomona College, a member of the Lumber Merchants Assn of No. California and Hoo-Hoo International.

_

Born D-ecember g, 1911, in Oakland; he attended Modesto Junior College and- Armstrong Business Collegl, Berkeley, Ca. He died Aug. 26.

He was a member of Fruitvale Lodge S38ti; Power Squadron, Oak-

_ Surviving is his widow, patricia; tlree sons, Bart, Barry and Robb; two daughters, Laurie and Wendy; ihree brothers, Wesley, Wayne and Warren; two sisters, Martha and Mary; and one gr:andson, Jamie.

ADVERTIStrRS' INDtrX

A. .\ry.. NETH LUMBER SALES

.-. Douglas fir dimension boards & studs rte sbilt aia western hemlock dimension boards & studs ttater and. rair Douglas fir, white fir and redwood studs 13111 Ventura Blvd., studio city, calif. 91604 0 (213) 7E3.0544 &(213)E72-1280

SOUTHERN CALIFORNIA REPRESENTATIVE FOR DANT & RUSSELL. INC.

complete cusrom Milling Faciliries: we like them BIGI

two timber sizers . large timbers & wtde sizes our sDecialtv I : ' large matcher with profiles o resawing;fence cutting . himming'd-bl#, square, bevel L L

FRED GUMMERS0N KILN DRytNG. AtR DRyrNG. DRy sroRAGE

Pea( Yotap Peofibs wibQ SonrleBhtierg Bxobio

Chances are, you've been doing a mediocre business in the old "tried and true" hardwoods. lf so, you're missing a chance to get a 507o margin and still give your customers a super value. Names like Shedua, Angico, Louro Preto and Pau Ferro spell profits. These exotic hardwoods have hundreds of applications, and they have so much appeal you'll wonder how you got along without them. We stock over 75 species in our 7,000,000' inventory, so there's no shortage. You can get just about any grade and dimensions that suit your purpose. Call or write for complete details now!