Merchant Magazine - November 1968

Fal*ep ffisdurnnff tensr*ilhl*s

TwoTextures for the Price of One

PALCO reversible bevel siding and reversible tongue and groove are two-for-one products made of Architectural Quality. Certified Kiln Dried Redwood. Specially saw-textured on one side. smooth surfaced on the other. That means four quality products with the inventory of two.

Shipped in mixed or straight cars, PALCO Redwood Reversibles are available in the following sizes: reversible bevel siding-Clear All Heart or A-Grade, Vertical Grain. 1/2" x6" or 8", s/8" x8" or 10", and 3/a" x8" or 10". Reversible T & G vee two sides-Clear All Heart or A-Grade, Vertical or Flat Grain, 1" x 6",8" or 10".

So, meet the accelerating demand for rough texture. Keep pace with the continuing demand for traditional smooth face. Stock up now with the PALCO Reversibles. Call your wholesaler today.

For f ree samples. write:

Western Lumber a Building Materials

YARD REBUILDS 15 MONTHS AFTER $350,000 FIRE LOSS

UP, UP AND AWAY FOR L.A. CLUB FALL FAMILY WEEKEND

MAJOR ORGANIZATIONS TRY TO UNTANGLE STANDARDS SNAG

FIFTH SHASTA GOLFING ANNUAL SEES OVER 2OO TURNOUT

CLOSE THE DEAL AND EXIT QUICKLY-SMOOTH SELLING

LASC SPOTS TOP SPE"{KERS FOR PALM SPRINGS CONFAB

BOISE CASCADE BUYS OUT VENERABLE UNION LUMBER CO.

LOOK OUT, ARISTOTLE ONASSIS! HERE COMES

A LUMBERMAN WHO'S STARTING HIS OWN NAVY

BRAZILIAN LUMBER STAND MARKETED BY WESTERNERS

LUMBERMEN PICK RAY CRANE LUMBERMAN OF THE YEAR

HARDWOOD ASSOCIATION MEETS IN SAN FRANCISCO

NFPA REPORTS SLIGHT DECLINE IN LUMBER PRODUCTION

WESTERN LUMBERMAN SEES RUSSIANS INVADE CZECHS

3% DURING LAST 12 MONTHS

Publisher A. D. Bell, Jr.

Dalltor David Cutler

Argociate Ealttor and Ailvertlrlng Production Riahard Heckman

Clrcrthtion DeDa.rtment

Marfha Emery

NEPRESENTATIYES

NORTIIERN CAIII.OBNIA & PACIT'IC NORTII}I'EST

Cal Wooil, advertising and news, 5 Genoa Place. San Francisco, Calif. 94133. Phone (415) 391-0913. San Francisco Billtng Office. 2030 Union St., San Francisco, Calif. 94123. Phone (415) 346-6006.

SOI'T}IEII,N CAIIFORNIA

Teal Ti8B, advertlslng and news, 5?3 So. Lake Ave., Pasadena, Call- fornia 91101, Phone (213) 792-3623 or (213) 792-4OgA. NEW IONII

IIal I(. Porltz. advertlslng and news, 369 Lexinston Ave., New York. New York 10017. Phone (212) MO 1-0380.

MIDWEST

Jerry Crabbe. advertisins and news. 'P. O- Box B. Xenia. Ohio 45385. Phone (5l3t 572-647r.

EDITORIAL OFFICES

WESTERN LUMBER & BUILDING

MATERIALS MERCHANT is PUb. lished monthly at 5?3 So. Lako Ave., Pa.sa.dena, Calif. 91101, Phono (213) 792-3623 or (213) 792-40ga bv California Lumber Merchant, Inc. Please address all correspondence to Editorial Offices. Secondclass Dostase rates Daid at Pasadena, - Calif, and additional offices. Advertising rates upon request.

SubscriDtion Rates-U.S., Canada, Mexico- and Latin Amerlca: E4one year: $7 - two years; $9 - three years. Overseas: $5 - one year; $8two years. Singles coples 50/. Back copies ?5y' when available.

@Charrgc of Address-Send subscrlp- lion orders and address changes to Circulation Department, Western Lumber & Buildins Materials Merchant. 573 So, Lake Ave., Pasadena, Calif. 91101, Include address label from recent issue if possible, plus new address, zone number or zip code.

The Merchant Masazlno serves the members of the:- Arizona Retall Lumber & Builders Supply Asso- ciation. Phoenix; Lumber lvferchants Association of NortherD California, Los Altos; Montana Buildins Materials Dealers Association,- Helena: Mountain States Lumber Dealers Association, Salt Lake City and Denver; Lumber Association of Southern CaUfor- nia, Los Angeles; Western Bulld- ing Material Association, Seattle.

LMA

Weslern

THE MERCHAI{I is dn i ndepen-dent magdzine published monthlA f or those nxembers of the lumber and building materiak 'industries who need and uant factual, accurate neu.ts and an ob jectiae analysis of eaents and products of concern to them in bttsiness,

Fir Dimensions, Boords & Studs

CARGO-RAIL-TRUCK

Redwood Posts & Redwood

Presidenti<rl Double Tqlk

fF THE RECENT Olympics had awarded medals I for talking out of both sides of your mouth, President Lyndon B. Johnson would easily have won not only the gold, but the silver and bronze medals too for his recent remarks about the forest products industry.

On the same day that he signed four park and recreation measures into law, he also proclaimed National Forest Products Week, Oct. 20-27. In calling on the people to observe NFPS/, he said it was "designed to direct public attention to the essential role that our forest resource plays in stimulating the advancement of our rural economy and the continued growth and prosperity of our entire nation."

Then he almost literally turned around and before a distinguished S{hite House gathering for the signing of tlle park bills, described the estab' lishment of a redwood national park as a victory for every American ttbecause we have rescued a magrrificent and meaningful treasure from the chain saw. For once we have spared what is endur' ing and enobling from the hungry and hasty and selfish act of destruction." How about that!

Mort Doyle, just before he resigned as exec' vp. of the National Forest Products Association, sent a telegram to President Johnson that said in part:

"Your prepareil remarks ' asserted that timber harvesting is a 'hungry and hasty and selfish act of destruction.' They further suggested that the forest products industry by planting, growing, harvesting and converting our American resources is engaged in exploiting our national wealth, damag-

ing our environment, and debasing the quality and beauty of American li{e.

"Mr. President, the forest products industry practices more sound conservation in the public interest through multiple use of forest lands than any other element in American society. Millions of *".r, *orn"n and children in all fifty states derive their fundamental livelihoods from re{orestation, timber management, timber harvesting and manufacture, distribution and use of the more than five thousand products provided by wood.

o'It is iegrettable that your advisors chose the occasion of park and scenic area establishment to perpetuate the myth that while it is proper to designate forest areas for recreational and beautification benefits it is improper to harvest mature trees for the ultimate economic, social, material and governmental benefits which are provided by a responsible and contributive industry. -

';W'e respectfully urge that you and the cabinet, in your current appraisal of national goals, assign top priority to a comprehensive land use study to determine the facts necessary to assure that na' tional economic and material requirements as well as recreational and scenic requirements will be met.

'olt is essential that advocates of parks and rec' reation, as well as their champions in government, cease looking upon forest enterprise as the enemy of the people and recognize that some balance in land use is necessary if the public interest is to be well served."

Let's hope that Mr. Johnson's successor proves to have a more enlightened attitude toward the forest products industry.

DELIVERED TO YOUR DOORSTEP

Whether it's Tacoma or Timbuktu, a machine you can think of will pro- poplar, rosewood, wormy chestnut you have a man on the job making duce any detail you want. On top of and many of the more mundane spethe best deals possible when you in- this, we maintain one of the best and cies waiting for your command. For clude Penberthy in your operation. biggest dry kilns in Southern Califor- a carload ora cupboard door, callus. Our relationship can help you reach nia for the man who needs precision out for your needs anyplace. .any- lumber. We don't want to seem pre- h, lliff;,'J,.*,'ffiLXT:i#;:lJ:'ji

ff:[J:;,H'.::i:;1il,:"1:""::l ZEL- r'' i /) softwoodsinourLosAnge|esyardforhasteaction'or,shou|dyo,,#i;;:.. your needs. vehicle in, there's no wait at all.

LUMBER COMPANY

And, availability isn't all you get. A In all modesty we must admit we have 5800 South Boyle Avenue, Los Angeles very efficient mill with every kind of mountains of walnut, teak, birch, ash, California 90058 / (213) 593-4511

SIILt SM0LDERING after Aug., '67 fire, yard was

15 months affer the fire

FIRES ARE \O novelty anywhere and I thev are not unknown in ]umber yards- nor are they exactly considered a blessing. However, in the case o{ the San Joaquin Lumber Co. of Stockton, Calif., the fire that ltvclcd its plant August 11, 1967 brought aboutin less than a yeara complete rr-'construction and revitalization.

Cloyd H. Garner, president and gt'nt'ral manager? places the official loss at appro\imately $:J50,000. But there arc irreplat'eable losses in lumbcr fircs. Lumber bousht st'vt'ral yt.ars prior to the fire at tlre tht'n murkct values, held, seasoned and ready to rnarket cannot hc replaced. In this instanc('" a large supply of choice redwood. purcltascd four or fivc years be{orc the firc, held, scasoned and ready to market. went up in the conflagration. This lvas an irreplarr.ablc loss.

Rt.gardless of thc calamity. San Joaquin Lumbt'r Co. is healthicr and stronger than ('v('r.

It dahs back to 1907, according to Garner. when it was founded b1. the Coos Ba1Lumber Co. Later it was operated by thc Dollar family interests. Then in 1910 it

Sfory dI d Glonce

Rebuilding after a f ire is painful and expensive at best, but it can be a period of modernization and revitalization. Some fire losses prove irreplaceable.

was incorporatt'd. Formcrly with the Ha1-rvard Lumbt'r & Investment Co. in Los Angclcs, Garnor joint-d the firm in 19i19.

The company operates on six acres in the industrial area of Stockton. Business is mainly industrial, commercial, contractor. some LCL. farm trade and some re' tail. The yard has a resaw setup, probably one of the last mills of its kind in the val' ley area. Complete records are not available. but it is also believed to be the oldcst yard in the San Joaquin valley.

Other officers in the company are Drtke Euphrat. vice president, and additional directors, R. E. "Bud" Hills. Mel Hoffman and Cruce Finkbohner.

At the Stockton offir:c are John Cellmann, salt.s manager, llill Schneider, secretary, f)ick Leclair, counter salcsman and Carol Selk'st'th. office secretary.

Branches are onerated in Mantcca and Tracy. Long timc employee, Ted Creswell established thc Manteca yard in 1948 and "Curly" Rowley established the Tracy yard in 1950.

The branchcs do an excellcrrt volume of business in hardware, paints" alurninum products, sash. doors. rr.indows, roofing (including cedar. nretal and composition)as rvell as lumbt'r. With its mill in Stockton the company can and does do a goodll' volume of custom work.

Cloyd Garner, tr rt'sidt'r.rt of Stockton, has a daughter, Vcrna Mae. teaching sdrool in Los Angeles and a son. Cloyd H. Carncr Jr. in the finarrt,ial business in Rcdlands.

literally razed. Center, temporary quarters for "business as usual" during rebuilding. Two months later, crews had started big job of rebuilding.

LOSS: $350,000

l{EW INSIDE storage area (top left) houses plywood, ' panelboard, etc. Employees (center) at desks, John Gelbmann, William Schneider and Carol Selleseth, standing is Cloyd Garner. Resaw set up is at right. Pole type lumber sheds cover inventory (lower left). Vp. and gen. mgr. Cloyd Garner. Right attractive, wood-sided office. The yard is reputed to be the oldest in California's huge San Joaquin Valley.

Bellwood spells it like it is...

is for P-R-E-F-|-N-I-S-H-E-D

Why is it that jobbers and dealers everywhere are moving as much as a carload a weekof Bellwood doors pre-finished right here at Bellwood? Because for quality priming and pre-finishing our cost is so low no one can honestly afford to pre-finish on the job any more. Also, there's 50% more profit for you in selling a pre-finished door that takes no more of your storage space than a raw one. And, too, our extensive fine of standard finishes is immediately available. In addition, because Bellwood stands behind every pre-finished door with a guarantee, any replacement haggling is eliminated.

lf you can think of further reasons, they're probably why these days, more than ever, P for Pre-finished spells BELLWOOD.

THE BELLWOOD COMPANY / 533 West Gollins / Orange, California 92669

GUARANTEE Bellwood Doors are fully guaranteed by rhe Bellwood Company of California, as set forth in the Standard Door Guarantee of the National Woodwork Manufacturers Association. They meet 01 exceed the specifications set forth in Commercial Standard CS 171 -58 for Solid-core and Hollow- core doors.

IIACH FALL, it's up, up and away for l'' Los Angeles Hoo-Hoo Club 2. thnr Cajon Pass, "up onto the high desert for a fun, family weekend in Apple Valley.

A particular favorite is the drawing for doorprizes, ladies only, and somehow, thru the generosity of local Southland lumber firms, all the gals bring home a present. Kathi Wilson, Ken and Delores Coleman's daughter, a May Co. fashion consultant, chose this year's flrst rate selection of gifts.

Most o{ the men concentrated on the golf,

Weekend Get-Away

with the winners list coming up: Lort gross, t'Spud" Jordan, low net, Jim Barnes. Tie time in Ist flight: George Wilson and Don Gow. Second flight: Pete Diggs, first and Hugo Miller second. Third flight: another tie, Ken Coleman and Jack Millikan.

Women's gross: Fran Wilson, with a three-way tie for low net, Gerry Millikan, Vicky Barnes and Phyllis Miller. Left Hander's trophy to Edie Gow and the Hacker's to Delores Coleman.

Weslern Lumber t Building lloleriols frIERCHANT

IABTE TEtll{lS IIME with (l) Mary Clough. {2) Marnie and Alex Chubak. (3) Polly and Dorman Dane. (4) Paul Hurth (dig that Nehru jacketD, Stan Mago Jr. and Sr. and pretfy Kathy Mago. (5] Brian Contestabile and the bottom half of father Joe. (6) Dorothy and Norm Wendell. (7) Jack Millikan and the top half of Joe

Contestabile. (8) Gerry Millikan and Barbara Quattrocchi. (9) The other half of that table tennis game Ricky Clough. (10) Theone Hurth and Vivian Mago. (11) Edie and Don Gow. (12) Colleen and Jim Dane. (13) Bill Hanen, Frank Quaftrocchi and Jerry Maguire. (14) Ray McKendrick, Pete Diggs and George Clough.

(15) Rodana Diggs and stylishly turtlenecked Ken Coleman. {16} Diann and Joe Contestabile and Bill Hanen. (l7l Pete Parrish and Pete Diges. (18) Bill and Marcie Hanen. (19) "Spud" Jordan. (20) Fran Wilson and Jim McFadden. 0l) Pete Diggs and Pearly Fisher.

4 products...one nameplate...one source...all in the west!

lf you're looking for a good name and good delivery on householdproducts like these-check with Miami-Carey. All of these cood Housekeeping-approved products are now readily available in the west from a single western source-our new manufacturing facility at santa Fe springs (Los Angeles).For information on any of these products, write Dept. WL-1168, Miami-Carey Division, philip Carey Corporation, P.O. Box 2542, Santa Fe Springs, Calif 90670.

(THERE'S A PROGRAM TO HEIP YOU SELL' TOO.)

Freedom ! Freedom from plaster that cracks, paint that peels, wallpaper that fades. Liberty! No more patching, sanding, scraping' Royalcote hardboard panels do more than add lasting beauty and value to a home-they make time for living. For weekends that are leisure filled, not work-laden, advise your customers to panel with Royalcote.

And what panels! Just look. Textures. The much-wanted dark, rich woodgrains. Fashionable light colors, too' And t-hese are just seven new members of the Royalcote family. Many other patterns, including Marbletone, make the most persnickety customer easy to satisfy. Colorcoordinated moldings, too, in wood, metal or vinyl'

Remember, your customers will be looking for Royalcote Time for Living Panels because they've seen them advertised extensively on TV, read about them in their favorite homemaking magazines.

And, to help you convert the lookers into customers, Masonite has prepared a special Time for Living promotion package for you. Window banners and panel labels. Newspaper mats and radio and TV scripts. Fou r-color decorating booklets. Floor, cou nter and wall d isplays.

The whole story is wrapped up in an exciting 5-minute film entitled -what else?-"Time for Living." Call your representative 3:3"::[;?

MASONITE c0RP0 RAlr0t{

Three maior organizations team to solve the seemingly unsolvable standards snag

PROPOSED SIZES ARE:

These sizes are supposed to be modular to provide for resawability and also a size/moisture content relationship.

Three major softwood lumber grading rules writing agencies have endorsed a series of proposals aimed at strengthening, they said, American lumber standards for submission to the American Lumber Standards Committee (ALSC) for inclusion in a revised softwood lumber standard.

The ALSC membership consists of manufacturers, distributors, users, engineers and government representatives appointed by the U. S. Department of Commerce under its voluntary standards program.

The WIVPA, WCLIB and the SPIB made the joint announcement following separate meetings of the governing bodies of these organizations.

In line with suggestions of consumer groups the three agencies have recomInended that the ALSC include in the new standard:

Sfory dI d Glclnce

Three of the biggies get together in an attempt to solve the standards deadlock. What they hope will do the trick is shown above.

(1) A schedule which relates size to moisture content.

(2) Technically sound basis for establishing uniform working stresses for lumber of the same species or groups of species.

(3) Establishment of a special committee by ALSC to develop national grading rules for dimension lumber.

The proposals also endorse strengthened enforcement of lumber standards and tle concept of mandatory grade marking o{

dimension lumber for the protection of the consumer.

Spokesmen for the three agencies claim that the proposed program would give lumber users the benefit of comparable use capabilities for unseasoned and seasoned lumber, grade simplification and a uniformly enforced labeling system.

Representatives of the three agencies presented the proposals to ALSC at a meeting scheduled for October 30. We will bring you details of that meeting in our next issue. Most industry observers contacted at deadline time were reluctant to forecast a possible early solution for the standards problem.

The Secretary of Commerce has termed the present standards, promulgated by the Department of Commerce in 1953, obsolete and technically inadequate.

wil/0m@

We, at ibmc, are constantly striving to better serve our many friends and cus. tomers wilh high quality control, prompt shipment, competitive prices, and attention to detail. We continue to value your confidence in ibmc and are vigilant in our desire to offer the finest products and services available.

We have, since 1947, continuously expanded our manufacturing and shipping facilities in order to supply our customers with complete lines of Redwood products. Old Growth Del Norte County Redwood manufactured into Kiln'dried Finish in Bevel Siding, Boards and Dimension is out specialty. We offer all grades of Common, for yard use, and regularly ship mixed cars.

Shipments to all points in the United States, as well as Export markets, are easily and efficiently scheduled through our Traffic Department. We are available at all times to discus your requirements and hope that you will give us the opportunity to serve you in the very near future.

Manufacturers and Distributors of Redwood Products

Fifth great golfing annual tops 'em all

l\[ORE than Iwo hrrrrdred lumbcrmen -LVr and railrout[ers lurned out lor llrt' Fiftl.r Annual Shasta Lunrbermen's Golf Tournamcnl, September 27, at the Rivervierv Colf and County Club in Redding, Calif.

The goll star'.ers numbered a heariy 167. The twelve man commi:tee planned, organized, co-ordinated and ran the meeting with smooth precision to the great success of the event. Bill Srells, o{ Southern Pacific, chairman at the start, was promoted to another post, and George H. Sisterhenm, of U. S. Plywood. mor.ed in to see the tourney to its successful culmination.

While the bulk of the attendance was from southern Oregon and northern California, guests included visitors {rom Mon-

tana, Missouri, Washing:on, southern Cali{ornia and even Massachusetts.

Sfory st s Glonce

Attendance tops previous marks as smootn running annual links lumbe:'men and railroaders from 'far off Massachusetts to Oregon ...167 tee off on sparkling green.

Chairman Sistcrhenm no:ed the generous and able assistance of the Riverview Golf and Country Club's S/omen's Col{ Association irr tallying and compiling

scores. Special appreciation went to club manager Bill Townsend, Bill Fritz and the Pro Shop people and players were unanimous in their praise of the greens "sood" to "tremt,ndous" were their comments,

Winners were Bud Frank with a low gross of 72, Chet Pugh with a low net of 64. Lloyd Gabbert, first flight, 68, Frank Winans, -"econd flight 69, Rex Vowell, thirrl flight, 69 and Jerry Holmquist, Callaway flight, 72. Accuracy drives-handicap players: Matt Ryan. Wendell Paquette and Bob McKean.

Callaway players: \{arion Snead and Alex Chubak. Awards in gifts amounted to $1,00C. All flights were run on a handicap sYs'.em.

AT SHASIA meet (1) Bill Boney, Chapman Lumber Co., Portland, Ore. and Ray Harvey, North Valley Lumber Co., Redding. {2) Charlie Reynolds, Cal Western Lumber Co., Auburn and Jerry Sheridan, M. K. & T. R.R., San Francisco. (3) Zimco Chapman, Chapman Lumber and Clark Johnson, Pope & Talbot Co., Portland, Ore. (4) George H. Sisterhenm, plywood mgr., Calif. div. Shasta operations, U. S. Plywood, Redding, and also chairman of the committee for the tournament. (5) Paul Munsinger, Burlington R.R.;

Bernie Sloop and Jim Hawkins, Diamond Match, Chico. (6) Frank Quattrocchi and Joe Contestabile, Tarter, Webster & Johnson, Los Angeles. (7) Charles Keer, Schaller-Keer Co., St. Louis, Miss. and Ken Walker, pres., Paul Bunyan Lumbef Co., Atherton. (8) Al Forward, U. S. Ply., Anderson; Harold Furney, C. E. Klumb Lumber Co., Sacramento; Leon Bowlin, Inland Lumber Co., Ashland, Ore. (9) Jim Shaw, Shaw Mickelson Lumber Co.; Glenn Dietz, Diamond Match, Red Bluff: Charles McXeleson. Mickeleson Lumber,

Medford, Ore. (10) Ralph Norum, Marquart-Wolfe Lumber Co., Newport Beach, and Luther Steinhauer, South Fork Timber Prods. Co., Hayfork. (11) George Sisterhenm, Bob Karn and Bud Frank. (12) Don West, Intermountain Lumber Co., Missoula, Mont.; Ed Nave, Medforo Corp., Medford, Ore. (13) Millard Reynolds, C. B. & Q. R. R., Sacramento; Al Forslund, R. F. Nikkel Co., Sacramento; and Carl Xnauer, Forest Glenn Co., Medford, Ore., relax at the bar after the day's round of serious golfing.

0THER G0LFERS were (t) Bill Fraser. Wendlins Nathan Co., Sacramento; Jack Laurentz, Paramin6 Lumber Co., San Francisco; Hank Dreckman, Dant & Russell, Eureka; Lloyd Gabbert, Gabbert Lumber Sales, Sacramento. (? U. S. Plywood group-Lou Boudreau, sales mgr., George H. Sisterhemn, plywood mgr., Brown Miller, west coast mfs. v.p., Bill Butler, Calif. div. mgr. (3) Rex Zeiger, 'Forest Products, Salt Lake City Utah; Marion Snead, North Valley Lumber Sales, Fresno; Wanen Del Johnson. Fresno Pallet Co.; Al Davoren, M. K. & T R. R.. San Francisco. (4 Carl Knauer, Forest Glenn Lumber Co., iifedford, Ore., Ralph Lamon, Lamon Lumber Co., San Francisco; Art Semans, Semans Mouldins Co.. Marysville; Charlie Reynolds, Cal-Western L-umbei Co., Auburn. (5) John Polack, Hobbs Wall Lumber Co., San Francisco; George Dailing, High Mt. Lumber Co., Yreka; Floyd Mullen, Floyd Mullen Lumber Co., Los Angeles; Fred Hitchens, Cabax Mills, Grants Pass, 0re.; Sam Witzel, R. H. Emmerson Lumber Co.,

Arcata. (6) John Cole, Boise Cascade, Rocklin; Bob Smith and Stuart Westlake, Kimberly Clark, Anderson. 0) Ed Combs, Superior Lumber, Glendale,

Bill Crawford, Crawford Lumber Products, Hank Jensen, Hirt & Wood Lumber Co., Gran Hank Jensen, Co.. Grants Pms.

Ore.; Lloyd Webb, Vance Lumber Co., Los Angeles; Products. Ukiah: and Lew Merrill, Lew Merrill Lumber Co., Grants Pass. (8) J. Westerfield, Southern R. R.; Tom Fitzsimmons, Kansas City Southern R. R.; Ed. Brown, C. & 0. R. R., Los Angeles; Alex Chubak, Hallinan Mackin Lumber Co.; Bruce Hendrickson, Erie Lacawana R. R. (9) J. G. Hannigan, Klamath Lumber Co., Klamath Falls, 0re.; Oave Greene and E. L. McGraw, R. F. Nikhel Lumber Co., Sacramento; (Beautilul backside of bodacious barmaid.) (10) Rav Haroldson. American International Forest Products Cb., PorttanO, Ore.; Bob Kilgore, Kilgore lumber Co., San Rafael; Paul Trueb, South Fork Timber Prods. Co., Hayfork. (ll) Larry Gagne, Rex Lumber Co., Cambridge, Mass.; Cliff Baxter, Mouldingkraft, Corning: Bill Novak,

BEDWOOID

Brunswick Timber Co., Grass Valley; Bob Bonner, R. F. Nikkel Co., Sacramento. (12) Bob Higgins, Medford Corp., Medford, Ore.; Bud Frank, Dier Lumber Co., Sacramento; Elmer Lewis, Forest Products Marketing,Orouille. (13) Ed O'Kelly, and Matt Ryan, Hedlund Lumber Co., Sacram.ento; Bob Fortney, Milwaukee Road; Darrell Moss, North Valley Lumber Sales, Redding. (14) Bob Pugh, Heron Mills Inc.; Charlie Moss, North Valley Lumber Co., Redding; Dick Lambert, Vita-Bark, Sacramento; Tom Beeson, Union Pacific R. R.; Dave Schaller, North Valley Lumber Sales. (15) A. L. Kerper, sales mgr., Paui Bunyan Lumber Co., Anderson; Bob Korn, U. S. Plywood, Anderson; John Nelson, Scott Lumber Co., Burney; and G. W. Burnett, Burnett Lumber Sales, Marysville. (.|0) Bill Radclifle and Bob Griffith, U. S. Plywood, McCloud; Marty Cooper, and Bob Jensen, Cooper's Mill, Mount Shasta, duffers poised and ready to assault the green take time oll lor a relatively peaceful group shot. Bud Frank won lowgross with72.

SOUTH BAY TUMBER COMPANY

HA}VTHORNE. CALIF. 90250

os 6-226r SP 2-525E

AT IIUBS ANtlUAt CAICUIIA, San Jose Countrv Club, were (1) Wendell Scott, Lumbermen's Mercantile Co.; Hal Rolff, Gualala Lumber Co.; Paul Traba, Adams-Trak Lumber Co.; Art Bond, Art Bond Lumber Co. (2) Wendell Scoti, Lumbermen's Mercantile; Hal Rolff ' Gualala Lumber Co.; Walt Hjort, Hobbs Wall Lumber Ce., Paul Traba, Adams-Traba Lumber Co.; Art Bond, Art'Bond Lumbbr Co. (3) Bill Johnson, Hobbs Wall; jirrv Fernandez. Western Door & Sash Co.; Tom Grav. California Redwood Sales; Dave Graber, Rey'

nolds & Co. (4) Hollis Jones, Western Door; Walt Hiort. Hobbs Wall; Paul Gaboury, Golden Gate Lumber C6.; Roy Siolund, Royal Wood Products. (5) Duke Warnock, $larriock Sales, Inc.; Bo Ahrens, California.Sugar & Western Pine Agency; Les Doddington, California Builders Supply; Leo Cheim, Cheim Lumber Co. (6) Bill Gilmoie, Sunnyvale Lumber Sales; Ralph Mever. Strable Lumber Co.; Merle Tanner, Coastal Whillesale Lumber Co. and Harold Rogers, Tarter, Webster & Johnson.

Western Lumber & Building Moleriols MERCHANT

New PLIB Supervisor Nomed

Ed Davis is the new supervisor {or the Pacific Lumber Inspection Bureau, replacing Horace Chandler, 68, who is retiring aftt'r a long career in the lumber industry.

The ncw supervisor was with the West Coast Lumber Inspection But'cau {or tlr-enty years in Eugene, Ore. Davis was also superintendcnt of thc laminating div. o{ Rosboro Lumber Co., Springfield. Ore.

PLIR is at 230 Junipero Avc., Long Beach, Calif.

Sun Lumber's New So'les-Gen. Mgr.

Frank Higgins, with some 16 years of solid lumber erperience" has been promoted to salt's manager/general manager of Sun Lumbcr Co., San Pedro, Calif. Assisting Frank will be Leroy Ostranger. Also joining the promotion circle i-* Don Stobaugh, now in charge of wholesale purchasing'

Being added to the stafi at berth 122 is Tony Fiedler. formerly of L. H. Eubank & Son.

Pine Tree Lumber Exponding

The Pine Tree Lumber Co. of Escondido, Calif., has purchased 9.5 acres on the south side of the 1200 block of West Grant Alr-. for planl expansion.

'Ihe firm also has outlets in l'allbrook and Vista.

DOUGLAS FIR

REDWOOD

PINE

Construction & Better Rough Cutting

RAIL AND CARGO SHIPMENTS

from company owned mills at Gold Beach, Mapleton and Roseburg, other quality producers in the Pacific Northwest Oregon and

WHO!,ESALE FOREST PRODUCTS

(d.iaision of United, States Plywood, Corporation)

4480 PACIFIC BLVD., LOS ANGELES, CALIF. 90058 TELEPHONE 583.6013

DOORS

MIRROR Dq)RS

FEATURES GALORE

O Full lengih mirrors for "HERI" o Adds o feeling of spociousness to room o Overheod suspension O Conceoled guide ----or floor trock O Jump-proof frock design o Mony sizes 6'8" or 8' height. Widths in foot modules from 4' to 8' o Rollershighest quolity seoled ond pocked boll-beorings with smooth, silent nylon rifs. o Arnple verticol honger odiustment up to %" O Slender sight lines-but sturdy oluminum conslruction O Choice of colors. Anodized cleor, gold or block o No unsightfy puffs O Ponels moy be glozed with 3/16" Crystol or |a' plote mirror.

Monufqcturers of Quqlity SLIDING DOORS -

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Cinderello By-Poss Mirror Wordrobe Doors

| 80 W. Alomedo, Burbonk, Colif.

Telephone: 848-6631 o 849-2575

SMOOTH SELL'NG

by George N. Kohn, Morketing Consuhonf CoPyight-Gcorgc N. Kahn

competitors are not idle while you are making your prolonged exit.

George Blane, a salesman of financial management services, said that he always intensifies his efiorts after a big sale.

CLOSE THE DEAL AND EXIT QUICKTY

Some salesmen are aflicted with an ailment I'd like to call "lingeritis."

The illness can be fatal to a sale but fortunately there is a sure cure for it. In fact, the "patient" who follows instructions can make a very fast recovery.

But first let's examine the symptoms of o'lingeritis."

Salesman Sam Smith has just closed a deal with one of the toughest buyers he has ever met. Victory followed one of Sam's most brilliant presentations and he is basking in the glow of self'acclaim.

Sam also has a warm feeling for the customer, The man, who had seemed so forbidding an hour ago, strikes our hero as downright gracious and kindly.

The salesman is so overcome with it all that he can't seem to leave. He lingers in the buyer's office, hoping thereby to show his gratitude for the order. He lights up a cigarette and pours out his feelings.

Sam has an advanced case of "lingeritis."

"Doesn't sound so bad," you say? Well, let's see what happens.

As Sam chatters on, Mr. Brown, the purchaser, is beginning to have some thoughts about the deal:

"Fifty dozen cabinets is a lot to buy from one outfit. That other company - the one in Ohioalso had a good line. Maybe I should have split the order I caved in too easily for a guy who is supposed to be tough."

The thought is father to the deed.

"You know, I've been thinking it over," Brown interrupts. o'I believe it's better to give half this order to the Green Company. We ought to give our customers a choice."

A {ew seconds later Sam is rewritine his order, his heart heavy and his brain numb. ed in disbelief.

Don't take it so hard, Sam. It could have been worse. You could have lost the entire order.

REPRINTS FOR SALESMEN this is a condensed version. Each lesson is available in an expanded form, in a +pagc brochure, sim 8\lxll, printed in 2 colors on white dossy paoer and h 3-hole punched to fit any standard 3iine binder. Each subiect in this expmded yerslon is fully and completely deyeloped in comprehensive detail and includes a self*xamination quiz for Salesmen. Prices are ag follows: I to 9 copies (of each article)....................50 cents each l0 to 49 copies (of each articD................3Tt5 cents each 50 to 99 copies (of each article)..-..-..............30 ccnts each lm otr mors copies (of each article)-............25 ccnts each Tho entiro s€ri€e may be pre.ordered or lndiYidual articles may be ordcred by numbcr , address orders to thc Georgo N. Kahn Co., Martetiog Consultanb, Sales Train- ing Division, Department TP, 212 Fifth Avenue, New YGk, N.Y, 10010.

Sam, of course, stayed too long. After writing up the order, he should have said "thank you" and left. The buyer's acceptance was the salesman's cue to be on his way. The latter has nothing to gain and everything to lose by hanging around.

This happened to me in my own selling career. Anxious to show my appreciation to the buyer, I couldn't bring myself to leave a certain office. Vhile I strove to make small talk the customer suddenly remembered that he was supposed to look at a rival line the next day. I wound up by tearing up the order form since he said, ooit wouldn't be fair to buy without seeing what the other fellow has got."

EXIT WITH STYLE

I've been giving you vivid examples of what happens to the salesman who over' stays his visit.

This doesn't mean, however, that you have to flee the buyer's office like a burg' lar after closing the sale. Make your exit smoothly and with style. Leave a lasting impression in his mind. Thank him warmly for the order and reassure him that he made the right move.

KING

FOR A DAY

The salesman, who l.ingers on after get' ting the order, is often indulging himself. True, he feels grateful to the buyer, but he is also flushed with his own success to the point of bliss. For the moment he is King. He sees no need to go out and sell more merchandise. He wants to relax in his cus' tomer's office and savor his triumph.

This is a shortsighted view. Remember, even if you nail the biggest order of your life, you're still only king for a day. It isn't a lifetime sinecure. The time you spend in the buyer's office chewing the fat (and possibly losing the sale you made), you could be calling on another prospect. There isn't so much time in the day that you can afiord to waste it. Make every moment count. One sale doesn't give you permanent security, You can be sure your

"My natural tendency is to goof ofi after a big one," he explained. "That's why I try doubly hard that same day to score again. I actually force myself to continue as if nothing had happened. I'm afraid that if I let down once it will become a habit."

The policy, incidentally, has made George one of the highest earners in his field.

ON INVITATION

There are times when you may be invited to stay by the customer. He may want you to meet others in the firm or perhaps to have lunch with him. He may even de' sire to discuss future business.

If you can spare the time, by all means go along with the request. Of course, there is still a danger he may renege on the order, but it's a chance you must take. The time you spend with the buyer may give you a permanent entree into that company.

If you can't spend the time, decline with thanks and ask for a rain check.

And that's the story o{ the disease called o'lingeritis." Do you think you have it? Let's find out. I{ you can answer "yes" to at least eight of these questions, you'll get a clean bill of health.

(1) Do you leave

(2) Do you leave buyer?

shortly after getting an order? Yesn NoE gracious!y, with thanks to the yes! Non

(3) Do you take a pleasant leave even if you don't get an order? Yes! Non

(4) Are you considerate of the buyer's time? Yesn No!

(5) Do you usually recognize a buyer's desire to dismiss you? Yes ! No ,n

(6) Do you keep on at top effort after getting a sizeable order? Yes n No n

0) Do you keep your o:'der?

(8) Do you accept a offered?

(9) Are you aware of the importance of timing in salesmanship? Yes ! No []

(10) ls selting time precious to You?

(11) Do you use your time wise,ly?

composure after losing an Yesn Notr buyer's friendship when Yesn Notr Yesn Non Yesn Non

When ordering. please mention Tbe Merchant Magzine, 18. Prospect or Perish 27. Selling Sinc€-rity t-iiiia trere aii itre tittes of the first 24 lessons ln the 19. How To -Dislodge

TNJOY NASSAU

GALEN DAR

NOVEMBER

'Washington Forest Protection Assn.-November 7, annual meeting,

place to be announced,

Southern Oregon Timber Industries Assn'-November 8, meeting, Rogue Valley Country Club, Medford, Ore'

Hoo-Hoo-Ette Ctuf l-November 11, meeting, Roger Young Auditorium, Los Angeles.

American ilardboard Assn.-November 11-13, annual convention, Camelback Inn, Phoenix, Ariz.

Lumber Merchants Association of Northern California-November 13, Round Table Conference, Sacramento Inn, Sacr:amento' American Forest Institute-November 13-15, public relations con' ference, University Towets, Seattle, Wash.

Western Building Material Assn., regional meetings, advertising & promo-Non"-b"" 13, Boise' Idaho; November 15, Richland, Wash.; November' 20, Portland; November 2I, Cottage Gtove, Ore.; November 26, Seattle.

Dubs. Ltd,-November 15, annual turkey shoot, Round Hill Country Club, Contra Costa CountY.

Los Angeles Hoo-Hoo Club 2-November 15, meeting, Montebello Country CIub, Montebello, Calif.

Southern Idaho Forestry Assn.-November 16, semi-annual meeting, Owyhee Hotel, Boise, Idaho.

Oaklan-d Hoo-Hoo Club 39-November 18, dinner meeting, ViIIa Peluso, Oakland.

Lumber Assn. of Southern California-November 19-23, convention, EI Mirador Hotel, Palm Springs, Calif.

Black Bart Hoo-Hoo Club 181-November 20, concat, House of Galner, Ukiah.

DECEMBER

Wood Products Assn. of Ilawaii-December 2, board of directols meeting, Honolulu, Harvaii.

Black Bariiloo-Hoo Club l8l-December 6, annual Christmas dinner-dance, Redrvood Valley Grange.

Southern Oregon Timber Industlies Assn.-December 6, meeting, Rogue Valley Country Club, Medford, Oregon.

California Redwood Assn.-December 9, directors meeting, San Francisco offices, San Francisco, Calif.

Los Angeles Hoo-Hoo Club 2-December 12 (tentative), meeting, Friendly Hills, Whittier, Calif.

G-P's Record Investment Progrqm

As just part of a new $250 million capital expansion program' Georgia-Pacific reveals they will:

o Increase the Bellingham, Wash., lignin chemical plant capacity by 200 tons daily. This will allow better wood utilization and minimize waste disposal of adjacent wood pulping facilities'

o Purchase the Post Falls Lumber Co. Inc. of Post Falls, Idaho, and add chipping facilities to utilize low'grade logs now left in the woods" plus build a new lumber and wood chip mill near Troy, Mont., and new unloading facilities at Bellingham to receive chips from these two mills.

o Doutle capacity of the large corrugated shipping container plant at Buena Park, Calif., to 1.1 billion sq. {t. annually to help meet growing southern California market needs.

o Build a new sawmill in northern California's western pine region at Oroville to replace an old sawmill at Feather Falls' Calif. The new" more efficient mill will be better located in relation to timber and markets. and will facilitate year-around opera' tions.

Pamplin also revcaled that to date in l96ti Georgia-Pacific-has made capital investments totaling approximately $f20 million'

These include previously announced purchase of prime timber reserves involving timberlands owned in fee with 580 million board {eet and cutting rights for an additional 500 million board {eet in northern California, plus lands owned in fee with 675 million board feet of Southern pine ancl hardwood timber in I-ouisiana.

Top speakers at LASC convention

A TRIO of exceptionally good speakers n promises to make this year's annual Lumber Association of Southern California management conference a real educallen-dens painlessly. In Palm Springs, Calif., Nov. 14-16, at the El Nlirador Hotel, the conference will meld good speakers, sunshine, golf, information and profit tips into an enjoyable package.

a Petro Kulynych, exec. vp., Lowe's, Inc., will tell how they expanded from a few yards to become a 50 yard operation in the Southeastern U.S. and how they managed to stay independent.

o Joe McCracken, exec. vp., Western Forest Industries Association, a group of independent sawmill operators will explain the current log export situation and how it aflects both the manufacturing and distribution levels of the industry.

o Conrad C. Jamison, vp. and economist for the Security Pacific Bank has ti-

tled his talk, "The Coming Boom in the Construction Industry." Enough said?

Other items on the program are "Information Explosion," a revolutionary approach to the world of computerization. That will be joined by a panel discussion of wholesalers and retailers discussine innovations that they hope will help ihem cope with the coming construction boom,

THE CASBAH CAttS

In addition to the foregoing, the l8th annual management conference will have poolside luncheons and dinner-dancing at 'oThe Casbah," a new night club on the hotel grounds.

Saturday will be devoted to tennis on the hotel courts, golf at Bermuda Dunes Country Club, and listening to the USCOregon State football game.

Saturday afternoon the trophies will be awarded to the tennis players and gol{ers, at an informal cocktail puity i., the executive vice president's bungalow.

G-P supplies thewest coostwfih oll species

SP Adds Wide Door Curs

Southern Pacific will soon have I,000 more modern, wide-door freight cars. The cars are being converted at the rate of nine a day.

Franklin E. Kriebel of Southern Pacific expects them to be used primarily for forestooTheproducts.

lO-foot-wide doors on both sides facilitate fork-lift loading and unloading. An interior length of 40 ft. and an ability to handle loads with a minimum of bracing or dunnage enhances their usefulness," he explained,

Porticlebosrders OK: Promotion

At its semiannual meeting in Colorado Springs, Colorado, the National Particleboard Association voted to join tlle newly formed Wood Promotion Council and will participate in efforts to promote national forest products. NPA's members account for a major share of this nation's particleboard production.

New Brooks Lumber Store

Brooks Lumber Co., Woodburn, Ore., has completed a 100 x I50 ft. business building. Parking facilities on both sides and plenty of display space are features. The building is on the corner of Highway 99E and Rockdale St. N. E. at Brooks.

S PART of the matriculation exams in English, the entering students were asked to write a brief definition of their concept of a self-made man, One young lady wrote as follows: "A self-made man is like a self-made cigarette--a lot of Bull wrapped in transparent cover." *

The English class of Chubbtown school had to write an essay on "The Most Useful Animal." Peter Cheek's essay read as follows:

"The most useful animal there is is the chicken, {or you can catch them with the least trouble on the darkest night, anil they can be eat both before they are born and after they are dead."

"This is a sad case," ,url or, iorro.,"n"rrrrrg sentence on a man for stealing, 'oYou, who remained honest the major part of your life, have tarnished your name and dishonored your family, all for the sake of three miserable dollars."

"Please, your honor," said the defendant, t'was it my fault I only got three dollars?"

Teacher-"Johnny, no***u"nit. nii. ti*", six times two?"

Johnny (answering instantly)-"One hundred eight"'

Teacher-"That's excellent."

Johnny-'oExcellent, Hell ! That's perfect."

BY JACKDIONNE

r882-1966

Barnum said there was "A sucker born every minute." That explains why the second hand auto market never seems to reach the point of saturation.

An idle workman *itn l' ir,;I."d li.ud .u-" into the doctor's office.

"Hello, Sam. Got cut again I see."

"Yes, sir. I got carved up with a razor."

"Why don't you keep out of bad company, and you won't get hurt so often?" asked the doctor.

'ol'd like to," replied Sam, "but I can't get enough money together to buy a divorce."

EASY ENOUGH

It's easy to grin

When you're making a win

And wear a smile on your phiz.

But the guy that's worthwhile

Is the one that can smile

When the other guy's getting his.

"I'll never play with that crab again," declared the beligerent mernber of the country club, o'he's the meanest guy in the club."

"Tut, tut," spoke up the President, "you forget yourself."

Boise Cqscqde Buys Union LumberCo.

Boise Cascade Corp. has said it plans to acquire the venerable Union Lumber Co. for an exchange of stock involving about $55.3 million.

The merger is subject to the approval of both Union and Boise Cascade stockholders. Meetings will be held in December, approval is expected from both groups.

The move is seen as yet another consolidation in a string of mergers and buy outs that have drastically reduced the number of industry firms.

Under the terms of the agreement of merger, each share of Union's common stock, $10 par value, will be exchanged for approximately 2.3 shares of Boise Cascade's common stock, $2.50 par value.

RCA Plons to Buy St. Regis

Radio Corp. of America and St. Regis Paper Co. have announced an agreement in principle for the merger of RCA and St. Regis.

The agreement is subject to approval by the boards of directors and definitive arrangements will be submitted to the shareholders at a later date.

The transaction would involve an exchange of shares valued at more than $630 million.

Upon final approval, St. Regis will become a wholly owned subsidiary of RCA and will function as a separate entity.

S.F. Club Elects New Officers

Arthur Wall and Ted Little have been elected president and vice president of San Francisco Hoo-Hoo Club f9. They are from Arcata Redwood and J. H. Baxter, respectively. Other officers are Ray Ryan, J. E. Higgins, treasurer and Dave Mackin of Hallinan Mackin Lumber Co., secretary.

Directors for the new club year are Ed Brush, E. S. Brush & Sons; Knute Weidman, Knute Weidman Lumber Sales; Rick Pratt, W-eyerhaeuser Co.: Max Cook, Crow's Digest and Reg Ricci, Ricci and Kruse Lumber Co. All are from San Francisco except Knute Weidman who is from Palo Alto.

The new officers said a special emphasis will be made to increirse Club Nine's membership.

Moyfield to Heod Blqck Bort Club

Elected president of Black Bart Hoo-Hoo Club IBI for the coming year is Joe Mayfield, Mendo Mill and Lumber.

Other new officers are Everett Johnson, lst vp., Pacific Wood Preserving; Duke Douthit, 2nd vp, Al Thrasher Lumber; Cordes Langley, secretary, Redwood Coast.

Directors are: Art Bond, Art Bond Lumber; Bob Jenson, Jenson's Truck Stop; Roy Sjolund, Royal Wood Products; Floyd Holstin, Cutter Wood Products; Louie Loosley, Diamond National; Ed Hamson, Hamson Lumber Co.; Bill Smith, Georgia-Pacific; Don Michaelson, American International Forest Products, and Del Cole, Rounds Lumber Co.

Southern Pine Reioins NFPA

Southern Pine Association has returned to membership in the National Forest Products Association as a result of board action at meetings in Vancouver, British Columbia, Canada.

SPA returns to the nation's principal lumber and wood products federation on a voluntary dues basis for a one-year period when SPA will consider reaffiliation on the regular dues basis for the production of its member companies. The return of SPA brings NFPA federation membership to 19 regional, species, and product associations, the highest in the national organization's 66-year history.

Lumbermon slorts own NovY

The recently acquired steamship Mlchael is operated by Stephen G. Freeman & Co. of Newport Beach, Calif. Built in Norway in 1950, she is 293 ft. overall, Bureau Veritas classed, and hauls 2.5 million bf. of lumber, or 3000 tons of general cargo. Full-and-down she steams at a good 11.5 knots.

The MichaeJ, of Panamanian registry, may load in the United States and discharge foreign, or load foreign discharg' ing in the United States, or ply foreign to foreign. "True, we cannot operate in t}e coastwise U. S. lumber haul." said Stephen Freeman. "Specifically, we can't pick-up in Oregon and discharge in southern California. But we can pick-up in British Columbia and discharge at Los Angeles, San Diego, Hawaii, or any U.S. port. And of course we can pick-up in the U.S. or B.C. and go anywhere in the rvorld."

The ship operates as a common carrier (and is also available for charter). Of particular interest to foreign shipping cargo mills, wholesalers, and importer/ exporters is that the Michael is a nonconference vessel,

Freeman himself is a Merchant Marine Master. Asked if he would sail the Michael, "Only occasionally, very occasionally," he said. "She has passenger accomodations for four," he continued, t'It would have something to do with who's occupy. ing them."

Becoming serious, he advised that the passenger quarters would be available to the shippers. "W'e'll toss in a free voyage," he said, o'which was a nice custom a few centuries ago."

New Hqrdwood Ply Progrom

Clear Fir Sales Co. of Springfield, Oregon has a new hardwood plywood program, according to James Berwick, general manager.

This is being done at Pickering Lumber Co. at Standard, Calif. John Lowe is general manager and Ike Vrooman, superintendent at the plant.

Mature California wood is being used as core with imported birch from Canada.

coll Hobbs Wall

We represent oyer one hundred Western producers

Ponderosa and Sugar Pine... Redwood lumber and

Redwood split products.. Douglas Fir and White Fir ... Hemlock and Gedar lumber, as well as a complete line of Cedar fencing. Your one callto Hobbs Wall is a short-cut to fast service and the right grades at the right prices, backed by a solid reputation for dependable dealing.

t00l( ()UL Aristotle 0nassis! Here comes Steve Freeman

James Berwick

Westerners open huge timber stand

A lortv billion Ioot stand of timber on 800,000 acres is enough to make any lumberman sit up and take notice. This is the holding of the Maderas Gerais Lumber Co., on the Island of Marajo at the mouth of the Amazon River, across from Belem, Brazil.

The Maderas Gerais Lumber Co. {ormed a year or so ago when Thomas McNamara and William Peepe of Crescent

Y our

City, Calif. joined with Robin McGlohan o{ Jabrazinho, which is also on the Island of Maraio. McGlohan had discovered the rich stand of timber in his years of flying over the area as an inter-continental airline pilot. He started a small mill a few years ago.

The mill has now been expanded to produce 25.000 bf. in each of two daily shifts. William Peepe moved his family

to Jabazinho early this spring. With him w_ent two mill wrights from Crescent City, Marvin Crank and Jose Nunes. McNamaia and Peepe are half owners of the firm and are full owners of McNamara and Peepe Lumber Co. Officers of the new firm are Robin McGlohan, president, William Peepe, vp. and general manager, who with Thomas McNamara and the Brazilian members of the firm, are directors.

Another mill has been shipped to the Savanah, Georgia docks of Geoigia-pacific where it is being held for the suecessful completion of the first phase. Then it will be shipped to Jabrazinho and with its eight foot band saw mill step up production to a 75,000 bf., two shift capacity.

. Main_species being cut now is andiropba which is finding high acceptar,"" u^orrg furniture manu{acturers in the UniteJ States.

Georgia-Pacific Corp. operates a veneer plant a hundred miles up the Amazon and will takc the mill's output F. O. B. the Jabrazinho docks.

Co-operation of the Brazilian people, directors, officials and workers has been ex_ cellent and prospects according to McNamara are very good.

HERE ltl BRAZII, says "Spud" MacNamara of his new So. American investment together with William Peepe..The_two..American lumbermen are equal partners with Brazilians.

Pan Asiotic lo New Quorters

Pan fuiatic Trading Co. has moved to a new and larger office and warehouse at 2735 East llth St. in Los Angeles.

Seiichi Nobe, owner and president, said the new $200,000 facilities contain approximately 20,000 sq. ft.; 10,000 for parking while 8.000 and 2.000 will be used for warehousing and office space respectively. Working with Nobe is his wife Yone, iecretary and treasurer, Ted Arai, vp., Alven Takahashi, Clarence Arima and George Matsui.

Old Friends Meet Agoin

When Lloyd Vebb of Vance Lumber Co., Los Angeles and G. W. Burnett of Burnett Lumber Sales, Marysville, Calif., met at the recent Shasta Lumbermen's fifth annual golI tournament it was a warrn reunion as many years had passed since they were last together.

Interestingly enough, their fathers worked together at the Madera Sugar Pine Co., Madera, Calif. William Webb was yard superintendent and A. P. Burnett, grader.

The current generation started at that firm, later worked together in Los Angeles for the E. J. Stanton & Son Lumber Co. They were with Stanton for eighteen years, when Burnett left to go to Marysville. Webb remained until 1964 when he went with Vance.

Down-home country style fun

and their bosses to get together. A bufiet dinner with all the beet you could drink was featured. Door prizes were awarded along with prizes to winners of a new game called "People Bingo."

CAttlNG T0 the "Great Spirit" of raffle ticket sellers is (1) Mary Williams, Blanchard Lumber, and her leopard. 0) 0llen E. Peck, Mrs. Furness and 0scar Furness, president, Nordahl Mfg. Co. (3) Sterling Wolfe, Jr. and Trudy Smith, both of Marquart.Wolfe.

--=ELUMBER @mM @wrcffi@ffi @@. 4340 CAMPUS DRIVE, SUITE 2OI . NEWPORT BEACH, CALIFORNIA 92560 Bill Honen, Mgr. Bob Pqllow Phones Vl{l 540-0292 . (2t3) 626-560l SALES AND BUYING OFFICE: EUGENE, ORE. Roy Jensen $O3l 342-2663 WHOLESALE

Exclusively for California . .

Crone: Lumbermon of the Yeqr

Nearly fivc hundred lumbermert and other industry men were present at Redding, Calif., when Shasta-Cas' cade Hoo-Hoo Club president .Al Kerpel introduced Virgil \'Iastelotto, who in turn presented the man they had picked as Lurnberman of the Year, Ray Crane.

to more qnd more Cqliforniq deqlers ond distributors. For yeor oround supplies of dimension lumber ond precision-trimmed studs, depend on D & R.

Old Growth Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon

Hemlock Dimension from Westport Lumber Co., Westport, Oregon

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern Calilornia,

Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.

Ray Crane is a graduate of On'gon State in Forestr,v; is presidt-'nt of Crane Mills of Corning,; a mcmber o{ the board of directors of the Westcrn Wood Products Association; -secretary o[ the board of govemors of Distrir:t 7 of Hoo-Hoo; a member of the State Board of Forestry; a member of the California l'orest Practir:e Committee of 'Western Wood Products Association; a memlier of Coast llange pine and fir forest practice committee; a past president of Sierra-Cascade Logging Congress and a past director of Pacific Logging Congress. He is a member of Shasta-Cascadc Hoo-Hoo Club ft33 (lor an, earlier story ot' the club see page 29).

In addition to industry activities, Ray is a dirt'ctor of the Corning Chamber oI Commerce; a past member of Corning School Board; president of the Corning Little League organization for four years and for three 1'ears chairman of the Corning Babe Ruth Raseball Association.

The joint industry mc'eting was thc "kick ofi" for the National Forest Products Week. October 20-26.

California Governor Ronald Reagan is-.tted an official proclamation making Oct. 20-26 Forest Products Week. ticing in rvith national ohsen,ance of the industry.

A & M Building Supply Sold

An Orcgon-controlled organization. Glenn-King Enterpri-.cs, has entered thc building supply pir:turc in the greater Portland area with the purchase of A&NI Building Supply Co.

The purchase was announced by Glenn Yost. prcsidcnt of Glenn-King, a diversificd company with holdings in the electronics and real estate fields.

Joining Yost. a native of Medford and a University of Oregon graduatt', at the erer:utive level of Glenn-King. are Kingsley T. (Bud) Wall. as vice president; Francis l. Smith as sccretarv, Frederick Weber as treasurer and R. S. (Pat) Hufiman as director of salt's and markcting. All are Portland residents.

A&NI manufactures a broad line of wood building products, prchung wood doors, closct doors and such. The firm also manu' factures its own aluminum rvindows and doors In i1-s plant at 5820 NE Columbia Blvd.

A&M is a division of Clenn-King. sr:rving as thc parent firm's contractor-supply outlet.

Koibqb Consolidqfes lts Holdings

A. Milton Whiting. pre.sident of Kaibab Industries, {ormt'rly Kaibab Lumber Co. says the {ollorving firms will consolidatc under the new namc of Kaihab Indu."tries:

Kaibab Lumber Co. of Arizona; Kaibab Lumber Co. of Colorado; Kaibab Westcrn Slope of Colorado; Eagle Machine and Supply Co. of Colorado; Kaibab-Cro{ts Industries of Utah; Kaibab Apartments, El Centro, Calif. and Whiting Servictr Stations. These divisions will have over 1.000 emploves in a four-state area.

1968 sales are expected to reach $19 million'

RAY CRANE

Shqsto-C,oscode Picks Kerper

Featured speaker at the first meeting of Shasta-Cascade Hoo-Hoo CIub I33 was attorney Michael T. Hennessy, secretary of Siskiyou County Lumbermen's Assn.

Hennessy spoke on the exploding rate of logs being exported to Japan from Forest Service lands, its efiect on prices and mill closures, and his efforts to obtain adoption of the Morse Amendment, since passed into law.

Elected president for 1968 by ShastaCascade Hoo-Hoo 133 was Al Kerper, Paul Bunyan Lumber Co.; vp., Bill Berry, Kimberly-Clark; 2nd vp., John Dimeling, Diamond-National; secretarv-treasurer. Bob McKean, MeKean Lumber Co.; anj Snark Brad Broyles, Broyles l-umber Co. _ lirectors are: Lee Deering, Hexberg Lurfiber; Joe Derrah, Dee Lumber, BruI Broyles. Broyles Lumber; Roy Dunbar, North Valley Lumber; Virgil Mastelotto, TW&J, and LeRoy Reddy, Lassen Lumber. Directors-at-large are E. C. Brandeberry. Lorenz Lumber; Harry Bleile, KimberlyClark; Don Chapman and Bob Goldswoithy, U.S. Plywood.

Hirsch Lumber Moves

The Hirsch Lumber Co., Inc.. has moved its Van Nuys office to Santa Monica, Calif. New address is lB04 l4th St., Santa Monica.

cT-859

T.he all-purpose gun tacker. Drives heavy staples %" toeAa" long. A man-size tool foi a man-size job. Great for ceiting tile.

A favorite builder's tool. This hammer tacker drives %" and sAti'staples, interchangeable in the CT-859. For staples up to %s", sell the HT-755.

sT-18

This mallet-operated tool speeds and simplifies underlayment jobs. Drives FHA approved staples. Built for hard use.

RENT THEM . LOAN THEM SELL THEM

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Duo-Fast of Arizona, 902 West Grant Street, Phoenix. Ariz. 85007

PERS@NALS

R. W. "Russ" Rickett is the new traffic mgr. at Pope & Talbot in Portland, Oregon.

Tommy Tucker is the new mgr. of Prineville, Oregon's Miller Lumber Co'

John Ganahl, King McKee, Colin Lovesee, and Wayne Gardner of the LASC, a,long with Bob Butcher, Art Masters, Bob McBrien and Homer Ilayward of the LMA attended the N'tl' Lumber & Bldg. Mtls. Dealers Ass'n. meeting in New Orleans held in late Oct.

Richard Hughes, and his manager, Wes Sine, have built a new warehouse for Hugiies PIYwood Co., Klamath Falls, Ore.

Mike Webster. in sales training for T.W.&J' for the past year, has moved to their lumber buying offices in Redding, Calif. He'lI assist Virgil Mastelotto.

N. F. 'Nifty" Gay, mgr. of Am. Forest Products Corp.'s Stockton Box wholesale distribution center, says George Rojas will be calling on Sacramento dealers now, replacing Tom Jones who goes to the Contra Costa area, in turn replacing George Stanley who is moving up to a suPervisorY job at the Stockton mill.

WHAT DOES IT MEAI{?

1. IWO West Coast Lumber Inspection

q.2 Bureau Grading Rules,and Grade Inspection SuPervision-

2. SPECIES: West Coast Douglas Fir

3. Const.WCLB Grade

4. BRAND: ROSBORO LUMBER COMPANY

Weslern Lumber & Building Moleriols 'MERCHANT

Paul H. Hollenbeck, exec. vp.' reports the West Coast Lumber Inspection Bureau is all settled in at their new offices at 1?50 SW. Skyline Blvd., Portland, Ore.

F. P. Colgaru Colgan Lumber Co., Salem, Ore., has closed the business. No word as to his present plans.

James H. Davies has joined Southwest Forest Industries as mgr. of communications and community relations at the Phoenix HQ.

Vic Cant, Pine Tree Lumber, Vista, Calif.' donated help and lumber recently to a local high school building trades class.

Lloyd Carter is the new managing director ot' Maura Lumber Co., Ltd., Nassau, Bahamas. Lloyd for many years was with the Sterling yards in No. Calif. Jim Carter, Lloyd's son, is a partner in Folsom Lumber, a former Sterling operation.

Earl Woodward, Bay Area factory rep for Evans' Products Plywall Div. vacationed with his family in southern California visiting family and friends.

Dave Jones of Western Dry Kiln, Alameda, Calif., is now home and recovering nicely from the industrial accident he suffered in late August. However, he expects to be sidelined for about six months before returning to work.

K. E. MacBeath, well-known owner of MacBeath Hardwoods, San Francisco, entered the hospital in early October for a hernia operation.

Vern Nielsen, of Castro Valley Lumber in Castro Valley, Calif. spent a recent week in the hospital fighting the flu.

Harold Rodgers, TW&J, Newark, Calif., is sporting a big glin and a pair of Oakland Raiders tickets. These he won in a September Hoo-Hoo raffle.

Ed Burris is now managing Diamond National's retail yard in Livermore, Calif. Forrnerly he was assistant manager. Assuming his job is Ed Gale who transfened from Manteca.

Ron Delisle won a sales contest at TW&J, Newark, Calif. He and his wife spent a week-end at Harvey's at State Line, Nevada in early November.

WHAT DOES IT ilIEAN TO YOU?

The WCLBGradeStamp with the ROSBORO brand is your doubleguarantee of consistent quality.

Bob Gerhart of Pearson Lumber Company, Concord, Calif., won a free dinner at Hoo-Hoo in Oakland for signing up new members.

Don Renwick and Dean Short have been promoted to region managers for Boise Cascade in Portland. Wendell Vaughan is now Short's assistant,

Warren Betts, president of Betts-Sine Lumber, Culver City, Calif., has retired, turning the management over to sons Robert and "Red."

Sylvia Cross, widow of Charles Cross, is vacationing in her native England, but expects to be back in Tahoe City, Calif., before Christmas.

Burt 'Wheeler, Larkspur Lumber Co,, and his wife, Rosalie, vacationed in northern California, fishing and relaxing.

Miles Davidson, exec. vp., Sun Lumber Co., and his wife Sally have returned to Los Angeles after a tour of the Hawaiian Islands.

Fred Y. Holmes reports his wife Isis is now at home recovering from an illness. He was with the old Holmes Eureka Lumber Co,

Lou Haynes has joined Potlatch's nahogany importing div., Los Angeles, as plylvood sales mgr. He used to be gen. mgr. of Haynes Sales Co.

William M. Moberger is now marketing mgr. for Abitibi Corp., Bir"rningham, Mich.

Glenn Chasteen, of Koppers, Wilmington, Calif., has returned with his wife Beryle from a vacation in Ensenada and Palm Desert.

Lloyd L. Richardson, Umpqua Building Supply Co., Reedsport, Ore., sold his business to Clifrord D. Furlott, pres- ently in the hardware business in Reedsport, and experienced in the building trades, Lloyd plans to stay on with the new firm a few years.

Edward A. More, formerly Western marketing director, Formica Corp., will coordinate the firm's activities in trade association and urban redevelopment and housing, announced Roberd T. MacAllister, marketing vice president.

llichard E. Lambert has been named manager of Tarter, Webster & Johnson's wholesale hardwood center in Los Angeles, according to Robert S. W'ells, managing director of the thirteen distribution centers.

Gene Burnett, Pacific Madison Lumber Co., Downey, Calif., has returned from a business and pleasure trip to the No. California mills and Sa,n Francisco. Returning from a successful hunting trip in Canada is Fay Madison of Pacific Madison.

Mort Doyle has been honored by the NFPA for his LlL/z lears as exec. lp. Their resolution praised him for encouraging industry in a number of areas. He's now with Southwest Forest Industries.

Richard "Dick" Snider of Timberline Forest, Santa Ana, Calif,, has sold his retail yard, The Carpenters'Apron, to Ayerst Engineering Co. for a undisclosed amount. According to Snider, Ayerst will expand the present retail operation.

Larry Owen has been re-elected to the Supreme Nine for Jurisdiction 6 at HooHoo's annual convention in Albuquerque. We'll have more news on the annual in the Dec. Merchant. Larry also recently visited Simeone-Williams' Illinois home omces, saw customers in Toronto aDd other parts of Canada.

R. W. Babson, Peerless Pacific president says they are building new warehouses and general offices beside their pipe yard in Portland.

Denny Hess, Simonson Lumber Co. sales mgr. says they're in their new quarters in Smith River, Calif., the old Carl Diebold operation. Asst. sales mgr. Phil Kelty is working with Denny there.

Gran Geisert and his Marge escaped the Peerless Lumber Co. cares for a sun week in Phoenix recently.

Jack Petersonr owner of Clearwater Lumber Co., Paramount, Calif., has announced his wife, Christina, gave birth to a seven pound, two ounce baby boy, John If. Peterson III, early in the morning of Oct. 27. He is the couple's first baby.

Ray G. Yan Ileukelon, 75, "1st Lieutenant" at Boyle Heights Lumber Co., Boyle Heights, Calif., retired last month. Ray, who'd been in the business since 1918, suffered a slight back injury before retiring.

Steve Scott of Tarter, Webster & Johnson in Los Angeles has been transferred to their Dallas operation as outside salesman-Texas beware!

Jim Frodsham, South Bay Lumber Co., Hawthorrre, Calif,, has returned from a No. Calif. mill tour.

Max Hill, owner of Max Hill Lumber Co., attended the World Series in St. Louis and visited relatives in Ft. Smith, Ark. He also called on mills in the area.

Conrad R. Kelley, Eugene, Ore., is the new ql,-West Coast purchasing for U.S. Plywood.

Ronald Reagan, governor of California, proclaimed October 20 through 26 as Forest Products Week.

Verlon McKinney, Brush Lumber's gen. mgr. is back at his desk in L. A. after a No. Calif.-Ore. buying trip.

Alfred P. Alessandri has been named northwest-pacific regional sales manager for Kaiser Gypsum Co., Ine., by J. J. Hague, sales vp.

(Continued, on Page 37)

A United staff of veteran lumbermen experienced in handling the requirements of the retail dealer

United in their effort to provide prompt, etficient service on wholesale orders from our

United inventory of prime softwood lumber maintained with the retail dealer's needs in mind.

NETYS

By R0SS KINCAID executive vice president

I T OCEAi\ SHORES, Washington. 98 / \ men and 66 women representing all facets of lumber and building material marketing met Sept. 15 (lor details see p.45).

o Viewpoints were exchanged, recommendations were made, and perhaps above all the conference was an ideal opportunity to get acquainted and discuss with candor and understanding the problems and potentials of our industry.

o The "Outlook for the Building Industry in the Northwest Economy" as presented by Dr. H. Dewayne Kreager portrayed a picture of economic and population growth and, generally, a great deal of opportunity for most types of businesses. Dr. Kraeger's speech was exceptionally well received and, in our opinion, spelled out some facts of our economy that must be carefully evaluated in any future marketing plans. One such fact is that the hish cost of labor will

undoubtedly encourage more homeowners to do their own repair or remodeling work.

Ten small discussion groups spent part o{ another duy reviewing and evaluating recommendations and conclusions of previous conferences, and the balance of the day discussing other pertinent topics.

Despite the inclement weather, 46 men and 17 women golfed, lB went fishing and 29 toured the area with Bob Bush, guide and genial host.

Fishing was in one of the stormiest bar crossings ever experienced, according to the veteran charter boat skippers; here are the award winners among the hearty fishermen: Largest Fish (34# King)Dan Ayers, Simpson Building Supply, Kirkland, Wash.; Most Fish-Phil Bowman, P. H. Bowman Co., Inc., Seattle; Smallest Fish-Nels Millspaugh, Wepco, Mountlake Terrace, Wash.

Golf winners-men: Low Net-Names on Perpetual Trophy (tie), Idan lversonE. D. Kingsley Lumber Yard, Portland; Peter Hall-Lumber Products. Portland.

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Oregon. Low Gross-(tie), Idan Iverson and Wendell Weatherly-Weatherly's Inc., Eugene, Ore. Low Net-Calloway System. Al Wright-Georgia-Pacifio Corp., Seattle; 2nd Low Net-Calloway System, Earl Fosst: -Bownson Lumber Co., Wenatchee, W'ash. Golf winners-women: low net, Diane Niesc, Seattle; 2nd low net, Marge Kehoe. Lynnwood, Wash.; longest drive aad close.st to the pin, Perk Hayes, Boise.

Amended Title I Regulations efiective August 1, 1968 make these changes: Maximum principal amount increased $3,500 to $5,000.

Maximum maturity changed from 5 years 32 days to 7 years 32 days.

Maximum financing charge changed from $5.00 to $5.50 discount on first $2,500 and $4.00 to $4.50 discount on net proceeds in excess of $2,500.

The lending institution is now required to make an on-the-premises inspection of the work performed under the first contract presented by a dealer, plus an interview with the borrower. The same procedure is also required on one of every five contracts performed by the dealer where the net proceeds of the loan exceed $3,500.

These changes are to a great extent due to the long and continuous efiort of your national association in Washinston. D.C.

Western Building Material Association

THE AR'ZONA SCENE

By FRANK DAVIS SecretaryManager

HE CHANGES in the Arizona State Industrial Commission going into effect January l, 1969, give the Association an opportunity to form a Workman's Compensation Group Plan.

President Tom Fridena appointed Bob Silvey, Silvey Products Co., chairman of a committee to study possibilities of a group plan for workmen's compensation, either through a private carrier or through the state industrial commission group dividend plan.

Questionnaires were mailed recently to the membership in regard to their loss experience. It is hoped by November 15th the survey will have been completed so the committee can study the matter.

This is an opportunity every member should take advantage of since many thousands of dollars can be saved for dealers in rates and dividend returns by grouping together.

Another area where the association has been active is the Association's Employment Service. Job applicants are short of the positions open in the industry. The association is considering an advertising program to attract qualified lumber workers to Arizona.

Members from the Arizona association attending the National Lum,ber and Building Materials Dealers Association annual meeting, October 23rd to 26th in New Orleans were: Jay O'Malley and Virgil Hunt, O'Malley Companies, Phoenix; Mr. and Mrs. Jack Sullivan of Midway Lum-

ber Co., Tucson I Mr. and Mrs. Larry Hamman of Hamman-McFarland Lumler Co., Phoenix; Mrs. and Mrs. Morris Turken, Thrift Building Material of Phoenix; and Mr. and Mrs. Frank Davis, executive vice president of the association in Phoenix.

Ringing Up Soles Outside

An example of the old theory that shoppers respond to an atmosphere of o'bargain" was well-proved recently by Bonanza Home Center's 15 truckload stampede.

The store, located near San Jose, Calif., doubled its weekly volume by adding 6O/o in sales outside the store 'and. another 40/o inside, Bonanza arranged the trucks wagon train style. Wholesale and manufacturer's reps, dressed as cowboys, manned the trucks while Bonanza employees manned outside checkout counters.

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Holnes

rI!a news andviews

by BOB McBRIEN execulive vice president of the Lumber Merchonts Associqtion of Northern Colifornio a5,16 El Conlno Rcol, Sultr 0 lor Allor, Cpllt. 91022 [,115] 941-l6lt

OME PEOPLE get into a jam and have a most difficult time finding their way out. And when they do, very often they don't want to discuss it with anyone they know.

This isn't the case with Yaeger & Kirk, long-time LMA dealer from Santa Rosa, Calif. You see, this firm decided to get into a "jam" promotion as a means of increasing store traffic and sales. And it worked

STUDS

POSTS

DOUGLAS FIR

WHITE FIR

Production & Home Off ice

Fred HolmesCorl ForceJim Buckner

Phone

Box 665Ft. Brogg, Colif. 95437 17071 9644058 TWX: 707-573-8259

USE JAM to get out of a just great, they report' jam, advisee Bob after i6 n * hearing suc.h a story on Bob and Dave Kirk told fellow partici- how it works' pants at the recent LMA san Francisco Round Table that the promotion of jam at 39d for a 2O-ounce jar produced a 40/o increase in store traffic. Further, 90/o-ol -the p"..or,r who bought jam also bought something else while they were in the store. * u, *

The Kirks kept good tabs on sales for comparison with previous weekly' sales and found that the additional customers also spent -or" thun their average customer. Cash sales during the weekend o'jam" sale jumped from an average of*$S Per customer to $8.

Young Dave Kirk who handled the promotion explained that he purchased 10 varieties of Smuckers jam (strawberry was the b_est seller) which normally sells for 79$ to 89{ in grocery stores. He pointed out that other dealers might want to consider such a promotion, and if they do, they should buy nothing but the best "jam." As the radio commercial goes, "With a name like Smuckers, it just has to be good."

Thinking of the Round Table and information developed at same, the consensus is that northern California dealers are having a good year. It is also felt that the years ahead can be even better if more time and efiort is devoted to improved merchandising and advertising. r. * -F

Dealers who met in San Francisco and commented on their o'future" anticipate increased sales, greater inventories, a wealth of new products and product lines as well as more competition from discount firms and the like. x.

Most agree that more promotion must be aimed at the woman buyer who more or less controls most purchases made for today's home. These dealers also agree that efiorts must be made to attract new customers from the 20 percent yearly turnover in home ownership which occurs in most area*s throughout California.

To a man, they agree we just can't sit around waiting for busi' ness to produce itself. Efiort must be expended to produce satisfactory results. And with this I agree.

We would also like' Management r.-,"",'dil:n't*,i"

This ever-popular gathering produces some of the finest educational programs offered to dealers anywhere in the country.

"At Holmes, fost shipment is the nome of the gome rail or T&T"

Your best bet reolly efficient of West Coost

Hqrdwood Lumbermen Convene in S.F.

Harold F. Staniforth, widely known hardwood lumberman of Montreal, Quebec, was unanimously elected to serve as the 36th president of the National Hardwood Lumber Association at the closing session of their annual meeting in San Francisco, October 2. He succeeds L. D. Kellogg, who now becomes a permanent member of the executive committee.

Gordon R. Connor of Connor Forest Industries, Wausau, Wis., was elected first vp., and Richard S. Elliott, Elliott Hardwood Co., Potsdam, N.Y., advanced to 2nd vp.

M. B. Pendleton, secretary-manager of the NHLA was re-appointed for the ensuing year.

Nine new directors were elected to the board, eight retired and four were re-elected. None are from the West.

The Tlst annual NHLA convention was the first one ever held in the West. Next year they will meet in Miami Beach, Fla.

"The Association's Date By The Golden Gate In '68" was kept by well over 1,000 members and guests of the NHLA.

When President Kellogg called the first meeting to order in the Grand Ballroom of the Fairmont Hotel. every seat in the big auditorium was taken in anticipation of seeing and hearing ()overnor Ronald Reagan. The Governor kept his appointment promptly and his entrance was met with a cordial and most enthusiastic welcome by the lumbermen and their ladies.

Following the Governor's remarks, President Kellogg gave a very helpful address which exhibited a close insight into the workings of the association and the problems which are dealt with by the staff. He pointed out that as usual the association lost monev on its inspection services but that incidental income offset this loss. He urged that all members cooperate in upholding the precepts of the NHLA and that they realize the necessity of keeping one's own afiairs in order lest the government step in and dictate.

The closing address was given by Earl D. Brodie, "Blueprint for Tomorrow." His talk emphasized the need of advance planning by business heads not only in their manufacturing but in their personnel, and he laid out definite guidelines to utilize a manager's time to best advantage.

The second day's meeting heard the secretary's annual report and two practical talks of vital concern to hardwood lumbermen in all parts of the country. Dr. Eric A. Bourdo, director of the Ford Forestry Center, L'Anse, Mich,, presented "Fertilizing Natural Stands of Northern Hardwoods." He told about the greatly increased yields which were demonstrated {rom the use of fertilizing our timberlands as we do in agriculture.

The Open Forum gave members an opportunity of asking qucstions and expressing their opinions on a variety of subjects, all of which contributed to the general interest of the meeting.

Another successful affair was the annual party held by the Junior Con{erence, an evening cruise on San Francisco Bay.

Lumber Production Declines

Lumber production in August was at a seasonally adjusted annual rate of 33.3 billion board feet, a decrease of 14.8 percent from July and 2.9 percent below August 1967, the National Forest Products Association has reported.

Softwood output accounted Ior 27.8 billion bf., a decline of 13.1 percent from July but 1.6 percent above August 1967. Hardwood production at 5.5 billion bf. was down22.4 percent from July and 20.6 percent from the year-ago level.

Total lumber shipments in August were at a seasonally adjusted annual rate of 35.1 billion bf.-Il percent below the previous month and at the same rate as Aueust 1967.

White Sugar Fir Pine &'ft

Pine

up to 18'. Fine old grovuth timfrom our Yollaa Tree Farm. - c0R1{t1{G . PASKEI{TA rWr \Y9 W$l"ll**,"

Nf A NA NEI'VS

By R. V. PETERSET{ executive vice president

f\NE OF THE deadly sins lor thc av\J

erage building materials dealer is that of preoccupation with the routine of daily chores. In other words--being in a rut'

Admittedly, it is difficult not to be snowed under by the myriad of details confronting the average manager. Yet proper orienta' tion of ideas, goals and perspectives should permit at least occasional exposure to the world above the rut occasional opportunity to reach out {or new ideas. broader information, changes in scene.

How many are too busy to spend a few minutes questioning a salesman about the technical aspects o{ his products, about the marketability, refinements and new product usage? How many take advantage of the "specialist's" eagerness and enthusiasm and give him an opportunity to get his message across to the yard and office employ-

ecs? The peoplc need to know the facts so they can do a better job, yet too frequcntly have little chance to acquire the information.

There is a certain mutuality o{ guilt on the part o{ buyer and seller. Eagerness and enthusiasm on the seller's part must be met with interest and receptivity from the buyer or therc' is no communication from which ,both parties profit. And, since a manager's duties include employee training and education, what better opportunity than to take advantage of everyday exposure to the sources of these new ideas. products and usages?

Nor should that manager ignore the silent salesmen which do not intrude but await his convenience-the trade publications. These are unexcelled sources of fact and figure, ideas and inspiration. And they are available at all times with instant communication.

lofqsq Lumber Co. Formed

Phillip Latasa has formed Latasa Lumber Co., with offices in Beverly Hills, Calif.

Phil Lata-"a has been connected with all phases of the hardwood lumber and dimension business from the mills throueh distrihution for over 20 1ears. He will continue to represcnt Hartzell Walnut Inc., Piqua, Ohio; J. H. Monteath Co., New York City; Robinson Lumber Co., New Orleans; and Williams-Brownell, Inc., Asheville, N. C.

The firm will also wholesale domestic and imported hardwoods and dimension.

New Woodlqnd Distributorship

Victor L. Robertson has opened an exclusive distributorship for Woodland Products, Inc. under the name Valley Products Co., Concord, Calif. Robertson was formerly sales manager for the firm, headed by Frank Robertson, his brother.

The distributorship covers Bakersfield north to Oregon and east to Nevada. Joe Vrovance heads sales, operating out of San Jose.

The line includes Woodland cedar scallop mouldings, picture frame mouldings, chalk and cork boards.

They are manufactured at the company's plant in Pomona, Calif.

Twenty,FlveTears Ago

As Reporced in dre November 1943 Issue of The Merchant, Est. 1922

E. H. "Ernie" Bacon, manager, Fir-Tex of Northern California, has been on a combination business and pleasure trip to Southern California for the past two weeks.

Fred S. Stanley, Oregon Lumber Sales, Eugene, recently visited San Francisco to confer with Carl W. Watts, No. Calif. rep.

\Mm. G. McMorran, son of William McMorran, Coos Bay Lumber Co., is in the Army in the 302nd Signal Operations Battalion at Camp Swift, Texas.

Stanley C. Moore, manager of Fir-Tex of Southern California, is back from a visit to the Northwest.

W. E.'Bill" Davis, Pope & Talbot, Inc., was recently in Los Angeles on vacation.

Frank J. O'Conner, manager, San Francisco office, Donovan Lumber, was recently elected a director of the American President Lines.

Fred Lamon, Lamon-Bonnington Co., has been in the Northwest for two weeks on a business tri1.

Geotge Barker of the West Side Lumber Co., Danebo, Ore., and Mrs. Barker, were recent visitors to San Francisco.

Francis W. Pool, Phoenix, Ariz., rep for E. K. Wood Lumber Co. was a recent Los Angeles visitor.

W. J. "Nick" Nicholson, California Plywood, Inc., returned recently from the Pacific Northwest, where he called on the plywood mills,

T. A. Work, Work Lumber Co., Monterey, spent a week with his family recently at their cottage on the Russian River, EImo Lombardi, formerly yard foreman at the Coos Bay Lumber Company, is now yard foreman for Christenson Lumber Company, San Francisco, O. N. Reynard, Ambrose Lumber Co., Santa Barbara, spent a few days in Los Angeles on business the first of the month.

Joe Hearin, Ashland, Ore., lumberman, was a recent Los Angeles visitor.

Frank J. Connolly, 'Western Hardwood Lumber Co., is on a business trip to Washington, D.C., and New York.

Glenn M. Harrington, MacDonald & Harrington, Ltd., San Francisco, left on a business trip to Portland,

MORE PERSONATS

(Conti.nued lrom Page 3l )

John W. Shoemaker is the new exec. vp. of the National Woodwork Mfgs, Association, succeeding James E. Nolan.

Lowell Ambrosini has assumed duties as sales manager for fir at F. M. Crardord Lumber in Ukiah, Calif. Lowell had been with TW&J as a buyer in Redding for several years.

Bill Elledge of Evans Products, S.F., spent one month in England with his wife and daughter visiting his wife's family.

J. F. Ifovard, has been promoted U.S. Gypsum's central Pacific Div. area sales manager. He was formerly Los Angeles

Judd Blanchard, Blanchard Lumber Co., Burbank, and Mrs. Blanchard are on a trip to the Northwest.

Chas. S. Brace is back at work with the Stockton Lumber Co. having made a good recovery from an illness which has kept him away for more than a year.

A. M. Schwarz of Schwarz Lumber Co., Miami, Ariz., with his wife and family returned recently from a vacation spent at Long Beach, Calif.

Paul H. Morton of the Central Commercial Co., Kingman, Ariz., returned from a business trip to Los Angeles.

Carl Specht, representative of R. W. Dalton & Co. at Phoenix, Ariz., was in Los Angeles on business.

Chas. R. West, Phoenix, Ariz., wholesale lumberman, was a visitor in Los Angeles recently on his way back from a business trip to the Pacific Northwest.

G. C. Wilkinson of Chapman Lumber Co., Portland, visited Los Angeles on business the middle of last month.

Glenn Fogleman, district manager, The California Door Co., attended the annual meeting of the company in San Francisco.

W. F. Fahs, manager, California Panel & Veneer Co., recently made a round trip by the air route to Washington, D.C,, to attend the second meeting of the Plywood Distributors Industry Advisory Committee.

Notm Cords, Wendling-Nathan Co., is back from his vacation on the Russian River.

Harold J. l-ord, Tarter, Webster & Johnson, Stockton, was in Los Angeles recently on business for his firm.

W. L. Williams, manager of the American MaiI Line, Portland, spent a few days recently in Los Angeles on business.

Lewis A. Godard, Hobbs Wall Lumber Co., returned a few days ago from a visit to the company's Los Angeles office.

Chas. T. Gartin, manager, Reedsport, Ore., office of Schafer Bros. Lumber & Shingle Co., spent his vacation in the San Francisco Bay district.

Yal Larsen, manager of Burns Lumber Co. and Burns Steamship Co., Beverly Hills, returned from a business trip to San Francisco,

wallboard district s/m. J. P. Olson, former district sales manager, southern Calif. lumber dealers dist. succeeds Hovard. R. D. Thompson, Los Angeles wallboard district salesman. becomes Olson's successor, T. G. Golnick is now district sales manager, Arizona District. Golnick was formerly special sales rep., L.A. wallboard district.

Paul Day is Potlatch's new sales/service mgr. for specialty products, according to vp. William If. Slemp, Jr.

John W. Kirby, vp., Swaner Hardwood, Glendale, Calif., and his wife, Betty, have returned from a Hawaiian Islands vacation.

Jay Fennessy, Nevamar's nat'I. distributor sales mgr. has announced that Ponderosa Wholesale, Reno, Nev., and Crane Distributing Co,, Phoenix, Ariz., have been ap-

Vernon Malloy, Washington, D.C., rep of California Redwood Distributors, spent two weeks on the Pacific Coast.

Gene Reynolds, formerly with Weyerhaeuser Sales Co., St. Paul, Minn., has joined the company's sales staff at San Francisco. He succeeds Bill Freeman who has taken a position with the War Production Board, Washington, D,C.

Leo Hulett of llobbs Wall Lumber Co. is spending several weeks visiting the firm's sawmill connections in Humboldt County. James L. Hall and Mrs. Hall returned from two weeks' vacation at Glenbrook, Nev., Lake Tahoe resort.

W. B. Wickersham, Pope & Talbot, Los Angeles, returned from vacation spent in Yosemite.

Carl Specht, Phoenix, Ariz., rep of R. W. Dalton & Co., recent'ly visited Los Angeles on a combined business and vacation trip. Wayne Mullin, Mullin Lumber Co., has returned from a fishing trip in the High Sierras.

W. Paul Clarke of Timberlane Lumber Co., Eugene, Ore., was in Los Angeles last week. George J. Koonze, E. K. Wood Lumber Co., vacationed at Long Beach in August.

C. H, White, vice-president and general manager, White Bros., San Francisco, and Mrs. White attended their daughter ShirIey's wedding in New Jersey to Lieut. John Dudley Dozier, Jr., U.S.A.

P. R. Kahn of Forsyth Hardwood Co., left on a business trip to Memphis, Tenn., and Louisville, Ky., and Chicago, where he will attend the war conference of the National Hardwood Lumber Assrr.

Willard La Franchi, manager, Fresno yard of HilI & Morton, has returned from Oregon where he called on a number of sawmills.

William Erdman, yard superintendent, Pacific Coast Coal Co., San Luis Obispo, enjoyed watching his favorite baseball team, the San Francisco Seals, on his vacation in San Francisco.

EarI M. Galbraith is associated with the Lumber Merchants Assn. of Northern Calif. at Fresno where he is assisting Secretary Bernard B. Barber.

pointed Nevamar distributors.

Treman C. Hull is the mgr. of GeorgiaPacific's big new Fresno, Calif., distribution center. Sq. footage has been doubled.

Gary D. Anthis and Ronald L. Sieverson have joined Serendipity@, the Ieisure home div. of American Forest Products Corp.

Darrell Gee is now market planning coordinator at Kaiser Cement & Gypsum's Oakland, Calif., headquarters, according to Roy D. Jurgensen, marketing mgr.

George Richhart, president-owner of G&T Enterprises has moved his firm to Orange, Calif. from Garden Grove.

Al Fremd, a salesman for the Charles Meek Lumber Co., Redding, Calif., reports successful results from taking part in the Shasta District Fair.

3 Carlow Company

Warehouses

To Serve All Southern Coliforniq Deolers *

| 703 N. 8th Street

COITON, Colifornio

714-825-0672

ll38l Brqdley Ave.

PACOIMA, Coliforniq

2r3-899-5208

75O Eost 59th Street

LOS ANGELES, Cohfornio 2r3-233-6291

Son Diego Represenlolive W. H. "Bill" Pruitt 3133 l r. Miguel Dr. Son Diego, Cqlif.92ll4 17141 4744126 *

M0RcAlt D00RS lor EYery Use .

M400 Interchangealle Panels

Entrance lloors-All Types Stair Parts *

SED0RC|! louvers & Colonial-Modern llardwood Flush Panel Doors i

FTUSH ITO|IRSASH_I'AIIOGAl{Y

-BIRCH_ HARDB()ARll_BEECH rt

IIR PLYW|IOD_ JAPAIIESE PI.YWIIOO t

NORD DOORS

r.ouvER DooRs

3 PANET DOORS F-30

FOUR PANEI RAISED F.44

X-BUCK FRONT DOORS {F-2035 Series)

sAsH DOORS F-r30

RAISE PANET TOUVER DOORS

SCREEN DOORS

FRENCH DOORS (F-1500 Series)

DUTCH DOORS

FANCY TIR DOORS (ENTRANCE'

r.ouvER BUNDS

MONTEREY TYPE DOORS (F-2300 Serierl

..SOUTHERN AIRE'' DOORS

CARVED DOORS

SPINDI.ES-POSTS *

Estqblished | 896

WHOIESALE ONIY i

llcmbrr

Nclionol torh qnd Door

Jobbon Arroclollon

Lcttetrs

H|GH tOG, TABOR COSTS

David Cutler

The Merchant Magazine Dear Dave:

The editorial in the last issue (Do We Face a Per"rnanent Lumber and Plywood Shortage ?, pg. 4, Oct.) is certainly thought provoking to the writer.

I certainly know of no pat answers, but do feel we will see more and more substitutes being used for wood as we steadily price ourselves out of the market due to scarcity and high prices for logs as well as the extremely high labor costs in the constr-uction field.

Very tr-uly yours, Tim Wood AI Thrasher Lumber Co. P. O. Box 97 Calpella, Calif. 95418.

GUAYMAS FISHING TRIP

Dear Dave:

This has to be the best nlace in the world to fish.

Bob Smith

Sterling Lumber Co. (on vacation in Guaymas, Sonora, Mexico.)

Some pe'ople haue all the luch! -Editor.

TIKES OCTOBER ISSUE

Dear Dave: I want to compliment you on the October issue, the finest you have ever published. There are so many fine articles, too numerous to mention, Keep up the good work.

Sincerely,

Aram Mardian

Glen-Mar Door Mfg. Co.

P. O. Box 6308

Phoenix, Arizona

BONING UP IN OREGON

Dear Dave: Am on a business trip, Iooking over Ellingson Lumber Company's modern, new plywood plant and trying to learn a little about this business to be ready for the plant in Ecuador.

Paramount Studios is making a picture here, "Paint Your 'Wagon," with Lee Marvin, Clint Eastwood and Jean Seberg. They have built a couple of western cities. Believe they will spend around $20 million on the picture. Beautiful country to film.

Best wishes.

Les Passmore Baker, Oregon

IT,MBER SHORTAGE

The Merchant lVlagazine

Dear Dave:

Regarding the October'68 editorial, the public keeps crying about high lumber costs. Little do they realize what's involved. Legislators need facts when passing protectionist legislation, not emotional propaganda from the Sierra Club and fellow travelers.

If we run out of lumber. then where will we be ?

Sincerely, Peter Hess Sparks, Nevada

GOOD RATING

The Merchant Magazine

Dear Sirs:

May we please have copies of the two new home design books, Selected Small HomesKeyed to the Ti?nes, for our reference library.

We very much appreciate Tlte Merchanf and rate it among the best trade publications.

Very Sincerely,

M. Louise Schmidt Building Center Architects

and Engineers Service

7933 W. 3rd St. Los Angeles, Calif.

Lumbermqn Sees Russ lnvosion

Harold M. Fredsham, owner of South Bay Lumber Co., Los Angeles, and his daughter Joan have returned from a 30 day whirlwind trip of Europe, Africa, England, Ireland and Scotland, where Frodsham was born.

Highlighting this trip was a visit to Prague, Czechoslovakia, arranged by the state tourist agency Sedok, via an observer pass to the Brno International Industrial and Science Fair.

Although only allowed one day, Frodsham was able to see first hand the Russians invading Czechoslovakia and the courageous resistance shown by the Czechs and Slovaks who, among other things, obliterated all road signs and markers.

Following Prague, they visited Nairobi, the capital of Kenya, ''shot" some animals with a camera and visited historic Khartoum in East Africa.

Hqppy Birfhdqy, Volley Frolic

The annual Valley Frolic, long one of Hoo-Hoo's most popular events, came of age Oct. Il, with its 2lst annual, held at the Ft. Washington Golf CIub in Fresno, Calif.

Installed as new club president was Harold Fuerst; sec-treasurer, Bernie Barber; northern vp., Bob Reid; southern vp., Hal Aaron; sgt.-at-arms, Don Hendrickson. Directors are Bob Lewis, Bob Schlotthauer, Jean Hartsook, Ted Mathews and Hugo Rath.

In the golf, (to coin a phrase), Marion Snead was closest to the pin, by 3'2". Garry Johnson earned long drive, while high score was tied between R. Rader and Wayne Allen. Hal Rolfi won the Calloway, with Al Hammerich second and Brad Brown third.

Ralph Lamon won low gross, trailed by G. Johnson and B. Oberholtzer. Grant Potter won low net, followed by D. O'Connor and A. E. Munson.

Bob Lewis, only man in club history to serve two consecutive terms was gifted with a past-president's pin.

More than $300 in door prizes were awarded.

Construclion Costs Climb 3%

Construction costs throughout the nation climbed an average of three percent during the 12 months ending October 31, 1968, according to McGraw-Hill Information Systems Co.

An average 6.7 percent jump in hourly wage rates for building trades craftsmen was the primary reason for the increase in building costs during the past 12 months. During the same period, costs of building materials climbed less than two-tenths of one percent.

According to their survey, basic hourly wage rates are 390 percent higher today than in 194I, and building material costs have risen 230 percent during the same period.

Forest Service Thqnks lndustry

The Forest Service, one of the nation's major wood providers, paid tribute to the forest products industry in recognition of National Forest Products Week, Oct. 20-27.

Ttre week was proclaimed by President Lyndon B. Johnson (See p.4, Not.).

'oWe salute the forest products industry for its contribution to the nation's health and wealth," said Edward P. Cliff, chief of USDA's Forest Service. "In addition, we compliment the industry on the responsibility it has shown in protecting and renewing the forest resource to make certain it will continue as a major contributor to the nation's welfare.

"By its actions, it has proved that the needs of future generations for wood and wood products will be assured through renewal and wise use of the forests, which cover one-third of the United States. It is only through the cooperative efforts of the federal and state governments and industry that this goal can be achieved."

]tfiLltilfilt ilffilfltl

LUMBER COMPANY, INC.

Founded 1935

Fir Pine Redwood Spruce Western Hordwoods

Direct Mill Shipments

Distribution Yards--San Francisco r Los Angeles

Los Angeles-7155 Telegraph Road 90022

Phone (213) 685-4506

San Francisco-l485 Bavshore Blvd. 94124

Phone (415) 467-8440

They'll Foll for lt

De-cor Products, manufacturer of authentic replicas of natural stone waterfalls, introduces the Beverly Hills. This popular flat backed model fits almost anywhere.

The Beverly Hills is 44" wide, 34" deep and 3?" high. Shipping weight is approximately 55 lbs. Suggested retail price: $168.00.

The delightful creations are exact replicas of rustic stone waterfalls.

WRITE : The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Modern Rosewood Poneling

Eosily Hondled Cqrton

The ceiling tile "Mini-Carton" is 50 percent Iighter in weight than former Celotex Corp. packaging. It contains 40 sq. ft. of tile and is easily stored in an automobile.

Remodeling Promotion

Ncw Products, promotions and so/es qids Fn@du@ft you can use to build sqles qnd profits! t-') [F! rr Li-tr@iJl-L!S

R0SEW00D P[Al{l(S are Y+' lhick, prefinished hardboard, 16" x 8'. In this recreation room the planks provide handsome background for modern, informal furnishings. Simple metal clips and wallboard adhesive are used to secure the Marl,ite oanels.

Tongue-and-groove edges simplify fitting. WRIIE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif.91l01.

Small and podable carton

The smaller size also helps dealers in inventory control since orders can usually be made without breaking up a full box. All tile designs are available in "Mini-Carton."

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Shingle with Fqncy Butt

The round "Fancy Butt" shingle, one of ten shingle designs, is seen here. Other Shakertown Corp. shingles are square, half cove, fuII cove, fish scale, diamond, octagon,

AHA REM0DELING KIIShown are elements of American Hardboard Association's 1968 remodeling promotion kit. lt's been sent to 10,000 building supply dealers, builders and remodelers. Theme is "Better Because lt's Hardboard." WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif.91101.

Sqves Erecti'on Time

A bolt-less clip type shelving, called Uniflex, is from Bernard Franklin Co. Uniflex 12 gauge clips require no bolts, nuts, studs or tools. Featuring a flush fit on all corners, adjustment is made from the front of the unit. Shelves have built-in reinforcement bars. Open, closed, Ied3e type, parts bins and counter shelving can be constructed.

WRITE: The Merchant Magazine, 573 So. Lake Ave.. Pasadena. Calif. 91101.

Direct Moil Progrom

Armstrong Cork Co. developed direct-mail program to tap flooring replacement market. Dealers select neighborhood or housing tract they wish to cover.

Mailing package offers $10.00 cash discount on any Armstrong sheet flooring installation; optional package offers free salt and pepper set rvhen consumer visits Sf,OIC.

Savings Sweepstakes Game is included in both plans as in-store merchandiser. Mailing to 1,000 homes, details handled by R. L. PoIk Co., costs approximately $200.

WRITE: The M,erchant Magazine, 573 So. Lake Ave.. Pasadena. Calif. 91101.

Adds elegant touch hexagon, acorn and sawtooth. Packed 160 pieces to a carton, three cartons wiII cover 100 sq. ft.

Each shingle is 16" long and five inches wide. Six inches of the shingle is exposed to the weather.

WRITE: The Merchant Magazine, 573 So. Lake Ave.. Pasadena. Calif. 91101.

Woll Repoir Center

Kaiser Gypsum Co's. wall repair center is stocked with wall repair products designed to appeal to the do-it-yourselfer and impulse buyers. The center is constructed of zinc-plate steel, 54" high,24' deep and 48" wide. The display rack features a pointof sale "How To" folder.

Instructions are printed on the label of each product container. The standard product assortment includes: spackling compound, patching plaster, joint compound, pre-mixed joint compound, plaster of paris and wallboard tape.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Christmos Heoder

Christmas gift header cards for Bostitch Model T5 Tacker kit will make a salesstimulating traffic stopper in December. The

?-ply doors. It comes in 11A" and, l1/2" thicknesses of 28/30 lbs. density for residential doors and in 1tt" thickness of 30/ 32 lbs. density for architectural doors.

Timblend reduces chance of sand-through of face veneers, Other advantages are improved stability, smooth surfaces so there is no telegraphing through face veneers and lower cost than stave core.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif, 91101.

Groined Vinyl Ponels

A line of Abitibi wood grained vinyl plywood panels, featuring wide accent grooves, compete at low cost with hardwood panels. The panels are available in spice pecan, American walnut, olive pecan and colonial birch.

Panels come in 4' x 8' sheets. Nailing, sawing and drilling can be accomplished without cracking or splintering.

Panels are mar. scratch and scufr resistant and wipe clean. Color coordinated moldings and accessories are available.

WRITE : The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Cleon Strip With Technique

"What shall I get

colorful dual-purpose header card is inserted behind the overwrap of an open or closed kit.

Each kit includes tacker, 3,000 assorted companion staples and a re-usable plastic earrying case.

\YRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Pocket Fit Sow

Estwing Manufacturing Co, announces the Mini-Saw, slim profile pocket fit size, using standard hack saw blades, even broken ones, Has all steel construction plus vinyl grip and non-slip finger locking adjusting screw. Cuts tubing, BX and Romex cable, etc. Individually packed in see-through sleeve with illustrated uses. List price, $2.49.

TffRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Smooth Flokeboqrd Door Co,re

Weyerhaeuser Co. ofrers Timblend flakeboard door core, suitable either in 5-ply or

A floor stripping technique, said to elimi nate rinsing and to reduce floor finishing time by % and more, is available with Cove-Kleen, frorn Hadco Corp. Cove-Kleen acts as a surface penetrating catalyst which

Self-acting cleaner seeks out and removes old floor finish, forming a colloidal suspension, removable by vacuuming, squeegeeing or dry mopping.

In cases where the stripped floor shows mop streaks or vacuum squeegee tracks and rinsing water is needed; addition of two ounces of Cove-Kleen per gallon of rinse water will provide easier application and a superior finish, states manufacturer.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Integroled Woll Systems

Two insulated wall systems are available on pre-engineered steel structures from Star Manufacturing Co., for more economical construction of lumber yards, warehousing facilities and millwork plants.

The S-3 features a flush-faced panel design and contains lYz" of ffber glass insulation with Va# density. The recessed, fluted S-4 panel contains 2" fiber glass in-

Dad?"

sulation of 0.8f density. Both interior and exterior panels are of 26 gage steel. Interlocking side panels are sealed with butyl caulking.

S-3 and S-4 wall systems are among six wall systems available from Star. Star ofrers a variety of rigid frame, tapered beam and multi-span structural systetns.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Accent Woll, & Stir

A standard kitchen-dining area brightens with an eye-catching accent wall. Two-color Marlite mural panel, Flemish Harbor scene, on the dining area wall blends with the IOOm.

Since easy maintenance is important in

this heavy-traffic area, washable Marlite paneling was used on all walls. Textured wormy chestnut paneling in the adjacent kitchen complements this pleasant area.

\YRITE : The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Vinyl Covered Switchplotes

Vinyl covered Shurwood electrical outlet covers need no finishing, are stain resistant and washable. The prefinished switchplates are available in wood or leather patterns. Nine styles of Shurwood covers are avail-

Wood or leather patterns able in rosewood, fruitwood, trophy teak' cashmere walnut, brown and black pigskin vinyls bonded to aluminum.

Shurwood covers are packaged in gold and brown pegboard blister packages. Display units hold up to 1,000 switchplates on a 20" x 20" square of floor space.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

New Fqneling Technique

Patterns in "The Idea Paneling," traditional and innovative hardboard panel grainings, are available from The Celotex Corp. The graining and color tones result

Authentic looking panels from advanced techniques in reproduction of wood graining from natural woods.

Among the traditional panels are walnut, pecan, cherry and oak. Modern decorator

Gold and brown on white mural

Weslern Lumber & Building Moferiqls I|IERCHANT

patterns are avocado and weathered butternut.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Tie One On

Fastway's new Quik-Lock cable ties are made of polypropylene for neat, fast tieing with maximum bundle diameters from 1"

FRP Bothrooms Ate "ln"

The growing trend to fiberglas-reinforced plastics (FRP) in bathroom construction wiU move into high gear in the next few years. Current capacity under construction will provide for 300,000 FRP plumbing units

For further informotion in oll

Keep it uplight to 21/2". Fastway's new line of nylon fastening anchors are available in th::ee sizes: -le" x 7/g", y4't x l" and rt',;" x l7/2". Anchors have "Keep-Safe" collar that prevents the anchor from falling into over-size holes or hollow walls.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif, 91101.

New Products ond New Literoture, write The Merchonl Mago' zine, 573 So. loke Ave., Posodeno, Co{if. 9l 101. Pleose mention issue dote ond poge number so we con process your request foster!

in 1969, 50 percent above the 200,000 units expected to be sold this year, said Edward P. Lindsay, manager, FRP, Owens-Corning Fiberglas Corp.

TilRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Peg-Boord Poneling

AMERICAt{ WAtt{UT peg-board by Marlite creates accent area. Predecdraled peg-6oard is available (special order) in 4'x 8'hi-gloss decorator and w6oderain oanels, is washable, never requires ref in'ish'ins. YIRITE, The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Siding Exhibited

Homasote's Guaranteed Siding will be on exhibit at the NAHB Silver Anniversary convention. The siding features "permanent' type exterior surfaces of Tedlar that need no painting and it is designed for vertical or horizontal application.

Clapboards are flat, Ill2" wid,e by 11t6" thick, 12'long. Standard size board and batten panels are 4' x 8', 7a" thick, and 4'x 9', L0' <tr t2',72" thicknesses supplied to order.

WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91L01.

funcy Enlrqnce Doors

Carved wood entrance doors add a distinctive touch to any home. Illustrated is

in natural woods, including oak, birch, ash, mahogany, walnut, and exotic woods, available in hand rubbed finish.

Sizes are 2'6', 2'8' and 3' widel 6'8" and 7' high; Ve," t}lick and 85 lbs. in weight. Approximate retail price: $75.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Shodow Box Disploy

An in-store shadow box display has been designed by The Decro-Wall Corp. There are six to choose from, fitted with product, accessories and color photos, They come assembled, 24" x 30" each. Products featured are sculptured wood, brick & stone, mosaic tile, Morocco tile, marble and natural cork.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Chemicql lce & Snow Remover

Instamelt is a chemical ice and snow remover. Small amounts clear large areas. Melting begins instantly. Instamelt, from Hartline Products Co., isn't harmful to skin, will not damage rubber articles and is nontoxic.

WRITE: The Merchant Magazine, 573 So. Lake Ave.. Pasadena. Calif. 91101.

Dry Lube Aerosol

Boyle-Midway, Inc,, introduced 3-in-one dry lube, multi-purpose, non-oily push-button aerosol spray lubricant.

3-In-One dry lube is marketed in 4-ounce spray cans,

When sprayed on, Dry Lube stays on and doesn't stain fabrics or furaiture. Coating is non-flammable, invisible and is not af-

Weslern Lumber & Building Moteriqls MERCHANT

fected by high temperatures or household chemicals and solvents,

Unlike most aerosol lubricants, dry lube's active ingredient is a powder that leaves the lubricated surface completely dry. The only moisture in Dry Lube is in the propellant, which quickly and completely evaporates.

3-In-One dry lube is available in cases of 12 four-ounce cans.

T#RITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Deep, Dimensionnl Focing

Facing designed to complement "natural" building materials has been introduced by Kawneer/Amax. Shadowform, a solid, heavy gauge, extruded facing, is available in bronze and black permanodio.

The facing is designed in five profiles and two feature strips. Profiles and colors may be mixed and optional highlighting is available. Each profile has a nominal coverage width of 412".

\YRITE : The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

New Blister Pockoging

Masonite Corp's, paneling nails have ne.v'l' appeal to customers. Blister packs carry double-striped chevron in black and terra cotta against white. The Peg-Board nail dispenser with header holds 49 621d5-ssygn blister packs each of seven colors-and has a rack for literature. Boxed nail packages have similar design. Nails come in two sizes -1,, and 1s7",,-and are available in seven colors. Each box contains enough nails to install 10 to 15 panels of 4'x 8' size.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

"Park Manor" carved door "Park Manor," one of a complete line from Sculptured Wood Products, Inc. Door comes

Pac. Northwest Marketing Confab

THE all industry marketing conference, r a vearly event held for its membership by W".t".r, Building Material Asso. ciation, drew a representative mix of 164 manufacturers, wholesale distributors, lumber and building material dealers and industry associations this fall for sessions devoted to talking out problems.

As with the earlier three conferences. the highlight at Ocean Shores, Wash., was the opportunity for small discussion groups to talk over industry afiairs. Ten tables of 9 to t0 persons participated for a full day.

Discussion leaders guided t}e tables through a progress evaluation of prior recommendations and then opened afternoon sessions with time for "free wheeling" exchange on any matter of interest,

CONCLUSIONS AND RECOMMENDATI. ONS REPORTED BY THE IO GROUPS:

(I) SUPPLIER CATALOG PRICING

AII groups endorsed the 1966 recommendation that suppliers be encouraged to show in their catalogs a lisf prrice equal to twice tlre dealer's cost in lieu of a suggested, retail price-Ivther that a blank space should be appropriately placed on the sheets for the dealer's self-determined resale price.

It was reported that a growing number were adopting this procedure except for pre-priced items such as tools, hardware, sundries. The strong suggestion was made that the industry recognize and identify as list prices whenever the price was shown as double the dealer's cost; any other prices to be listed as suggested, retail ltrices.

It was emphasized that the industry must understand that the two terms were not synonymous and that the blank spaces were {or the dealer's self determination of a resale price when list was shown.

(2) PRODUCT FAILURE & COMPLAINT FORM

Strong endorsement was given to two forms recommended by WBMA for industry use. There was fuil agreement on the need for such a procedure and all recommended adoption and use of the forms by

the industry, not only regionally but nationally insofar as possible.

(3) ASSISTANCE TO RETAILERS

High on the list of responses is sales training and product information. Attention was drawn to the fact that very few dealers are now taking advantage of programs ofiered. Problems relating to this matter were aired in good discussion with positive recommendations ofiered :

(a) Only "expert" instructors from suppliers and manufacturers be scheduled for product meetings. (WBMA again requested to develop an industry list of fully qiralified instructors. )

(b) Dealer must accept responsibility for properly planned meetings and

see that employees be in attendance.

(c) Dealers should be aggressively and fully informed by suppliers and manufacturers of what is available through them in the way of training and product information.

(4) ADVERTISING

Endorsement was given to a series of regional fall seminars on this subject based on practical experiences of dealers and suppliers.

To further support the seminar program, a listing of co-op programs and advertising aids should be prepared. It was generally agreed that dealers are not now taking advantage of what is available.

Several groups concluded that manufacturer or wholesaler programs ofiering spifis to dealer firm and personnel should

(Continued, on Page 47)

Free Plons

Six free plans from Masonite Corp. on Christmas displays, toys and other winter topics are available. Several of them lend themselves to sales promotions. An example is a model train table, detailed in plan AE-?03.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Updoted Film

Time of Change, 1372-minute color film sponsored by American Hardboard Association, has been updated to depict recent examples of exterior wood graining and decorator surfacin.gs on interior hardboard panelinl; and exterior siding,

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

CR,A Dqtq Sheet

California Redwood Assn's. redwood plyu'ood data sheet pictures interior and exterior uses. It details code acceptances, building applications, grades and

Ncw Lntetratun@

textures available (with an illustrated chart of sizes and patterns) and inciudes construction methods, finish suggestions and a "sample specification" guide.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Truck Rentql

A brochure of interest to the wholesale lumber business has been published by Avis Truck Rental Division, Avis Rent A Car System, Inc. Truck Pool: What 'We Try Harder' Means in Truclt Rental for the Commercial [/ser describes the division's new Truck Pool programfirst of its kind in the industry.

WRITE: The Merchant Magaztne, 573 So. Lake Ave., Pasadena, Calif. 91101.

Pnoduct Folder

Marlite paneling has a general line folder providing capsule information on 55 colors, woodgrains and decorator patterns. Folder includes nictures

Good for handout or insert and product data on their complete dealer line.

WITITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Tie-Down Syslems

A chain and chain attachment blochure for general loading purposes allows truckers to seIect the components for load tiedown systems that they can assemble to suit their individual needs. The four page brochurc is from American Chain Div. of American Chain and Cable Co,

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena. Calif. 91101.

Reseqrch Reports

The following reports have been published by the Forest Products Research Society: Wood, Machining Highlights; Medium DensitE Hardboard, A Leading Contender for the Siding Market; and, Production Analasis of Bct'Iloon Logging.

WRITE: The Merchant Magazine, 573 So, Lake Ave., Pasadena, Calif. 911-01.

Gloss Block Study

The effect of sun on glass block installations is outlined in a study by the Glass Block Institute.

Topics included are: absorption and reflective qualities of sheet glass versus glass block; shading and protectionl abnormal heat problems; "IJ" values for various fenestrations, and shading coefficients.

A diagram shows instantaneous heat balance and light paths through glass masonry units.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

(Continued lrom Page 45)

convert the expense to co-op advertising on the local level.

(5) FREE WHEELING EXCHANGE

On m.anulacturer in-store displays: More attention needs to be given to size and certainly the heights should conform to good display practice; many too high and r-estrict _ vision throughout store. They should be o'selling" displays and not just emphasizing brand names.

Suggestion offered that manufacturers might consider supplying display designs only, then issue dealer a merchandise credit for materials and workmanship upon installation, thus resulting in economy for manufacturer and coordinated display for dealer.

On o'point-of-sale assistance": Need expressed for signs and literature that would create desire by customers and assist sales personnel.

Notification ol sched,uleil sales calls by representatives should be given to dealer firms as a standard procedure.

l'ailure to notily ol shipping scheilules was a strong criticism by dealers of supplier firms who blithely accepted orders of extreme difficulty and then failed to notify when it became impossible to meet required scheduling dates.

Once again, th.e request by dealers lor product id,entification, whenever and wherever possible, was aired. Especially in such products as wall, floor and ceiling covering there is the problem of identification when customers seek matching materials. Printed identification on the reverse side of such items would resolve problems.

Twin Harbors sAtEs, lNc.

CIASSIFIEO ADYERIISIIlG-Position Wanted $2 a line, minimum $4.50. All othen $3. a line, min. $6. Two address lines (your address or box noJ count as one line. Dead' line for copy is 20th. Box numbered ads $l extra.

cl,AsslFlED ADVERTISEfTIENTS

TO CALL fN AN AD: l2l3l 792-4098

Names ol Advertisen in this Department using a Bor Number cannot be releced. All replies should be aG dressed to the box number shown in the ad In care of Ihe Merchant 573 So. late AYe., Pasadena, Calif. 91101.

HELP WANTED SERVICES OFFERED

PROGRESSM RETAIL COMPANY, established 1904, wants young ag'gressive man capable of ultimate managerial duties. He will wait on trade and handle other duties according to abilities. We offer good wages, bonus and fringe benefits with unlimited opportunity to the right mart. Please do not answer unless you are courteous and eligible. Mail adequate resume to Bruce Pohle, Southern Lumber Co.,1402 S. 1st St., San Jose, CaliJ. 95110'

SHOP SUPIRINTENDENT, preferably experienced in millwork. San Francisco area, Write Box 203.

WIIOLESALE LUMBER SALESMAN-Large wholesale lumber co. has opening for salesman experienced in the So' Calif. market. Sell cargo, rail and truck & trailer' Phone 686-1327.

IMMEDIATE OPENINGS-Six Managers to $20,000 per year. Six assistant manag:ers to $15,000 per year. Rapidly expanding chain of lumber and hardware discount stores in southern California. Tremendous career opportunities in our modern, new stores. Send resume now! Write Box 202, C/O this publication.

PLYWOOD WHOLESALER would like salesman to call on East Los Angeles and Orange County. Write Box 206.

MEN: must be experienced in retail lumber as well as hardware. Volume type retail lumber yard, 35 miles south of Los Angeles. Give resume and salary expected in first letter. All replies confidential. Barr Lumber Co., Robert L. Reed, General Manager, P. O. Box 41?, Los Alamitos, Calif. 90720. (7I4\ 527-2285.

SAN FRANCISCO PENINSULA'S I'ASTEST GROWING lumber dealer seeks experienced retail lumber and hardware sailes personnel. Excellent opportunity . in a great area. Send resume in confidence to Box 207.

POSITION WANTED

EXPERIENCED RETAIL LUMBERMAN seeks job as Mgr' or Ass't. Mgr, Prefer northern Calif. Write Box 201'

WELL-ESTABLfSHED lumber salesman (mv clientele is 128 yards in So. Calif.) desires connection with distribution yard selling lumber and lumber products. Wide sales experience in this field. Mature, aggressive. George W' Mattes, 1260 No. Arrowood Dr., Brea, Calif. 92621. (7I4) 529-5117.

JOENNY TEE LUMBER LOAD SIGN PRINTER

Specializing in danger flags, side-load signs, job cards' etc-' J6hn Weiler's Printing, 1842 W. 169th St., Gardena, Calif. 90247. Phone (zLg) 676-7522 or 323-7606.

LUMBER HAULING

C q TRUCKING COMPANY, (213) RA 3-6557 and (213) RA 3-2138, ?151 Telegraph Rd., Ios Angeles, Calif. 90022.

WANTED TO BUY

HUNTER WOODWORKS, Inc., wants to buy 4x4 and wider, economy and better, twisted and weathered Douglas Fir. Phone (213) 775-2544 or 835-5671.

WANT small retail lumber yard. Southern California. Write Box 205.

BUSINESS OPPORTUNITIES

FOR SALE OR LEASE, well established lumber yard, Monter:ey Bay area, 3% acres. Ample modern storage & shop buildings, own spur track, excellent equipment. Write Box 204.

FOR LEASE: Lumber Yard in Orange County. New store, display room, sheds, yard paved and fenced. Ample parking. Would make excellent wholesale yard and offices. Available November 1st. Phone: (714) 835-6006.

Get Results With MERCHANT CLASSIFIED ADS!

All that's needed is a Phone call or a short note to Your friends at The Merchant. Let us help You write it. We're here to serve You.

SALES:

Old Growth Redwood, Shorls P. E. T. Green Commons, Dry Uppers

COI,IPIETE CUSTOM MlttlNG

lorge Timbers ond Wide Sizes

Our Speciolty

G & R Lumber Co. .in:'"l" fiT,lTT',';;

HEXBERG LUfitBER SALES, rNc

Eric Hexberg

Don Gow

Dole Storling

Chqrlie Schumqcher

Sugar Pine-Ponderosa Pine-Whlte Fh-Oouglas Fir and Incense Cedar Truck ond Trqiler or Direct Roil Shipmenis 5855 NAPLTs pEIfrNG-.BEAcH, cAtIF.

From los Angeles Cqll: SP 5-6107 Beqch Areq Coll:433-2472 or (7141826-0636

BUYER'S GUIDE

IOS ANGEIES

TUMBER AND IUMBER PRODUCTS

Amsricqn Hordwood Co. ....-------.--.--.---.......1213]. 719'4235

Arcofo Redwood Co. (Ken Conwov)-.-..-(213) WE 6-'18'18

Bough Forest Products Corp. -.-....---.--.......(2131 330'7451

Elirs [umber Co., tnc..-----------(213) RA 3-1681-3'3454

Brurh Industriql lumbor Co.---..---------...(2.|3) RA 3-3301

Connor Lumber Soles ....---.--.-.,--.---.---...----.(21 3) 681-2102

Coos H6d Iumber & Plywood -..--------..--(213) 834'5261

Crowford Lumber, F. M. -.-.---.-----.-.........-.----..-...771-2461

Dooley & Co. ..........----.-.----..--..--...........(213) ED 6'1261

Er:ley & Son, D. C....-.....-.............-..-...(213) RA 3-!!17

For Weif Fir Sqles ...-.---------..-.-...-,..--.-..---.(21 3) 245-31 3l

Fir & Pine Iumber Co. ..-..--...-..,....-..--..(213) Vl 9.3109

Fountoin !umber Co., Ed---..--.-..-............f2,|3) LU

F.emonl Foreil Products ..-......-.---.-.-...(213) RA

Gofleher Hqrdwood Co. --.-.----.--------......(213) PL

Gorsio-Pocific Corp, (Lumber)------.-...(213) RA

Georsio.Pocific Corp. (Plywood).--.--....(213) RA

Gorgiq-Pocific Corp. ...-.-.-.-.--.--.-.-----...1213) TR 7-5643

Hoflinon Mockin Lumber Co.------..--..------..(213) 585-1506

Hexberg Lumbet Soles .....-.-...--------.--....(213) SP 5-6107

Hill Lumber Co., O. M..--..-.-.---..-..------.(213) MU 4'2610

Huff !umbet Co. .--..............-..'....-.....-....(213) SP 3-48'16

Indep€ndeni Building Moteriols Co. ..,.....(213) 636-8345

[one lumber Co. -......---..--.----------,,-.-.-...(213) AN 9-0674

Loshley, Dovid E. ...-.-.....-............--.-...--(213) CH 5-8805

Morouort-Wolfe Iumber Co. -.-'--.--.------'-.-(2131 625-1194

Muflen Lumber Co., Floyd-.-...-..-.-.---.--...-(2t3) 678'5331

Muiuol Moulding ond Lumber Co..--.-...(213) FA 1-0877

Nelh Lumber Soles, A. W.--------....----......(213]- 872'128O

Ossood, Roberl S, .-......------.-----...---......(213) DU 2'8278

Pocific !umber Co., The.-..---.........-...--(213) CU 3'9078

Pqcific-Modison Iumbet Co..-.-.---.---.--..--.(2,|3) SP 3-2292

Pon Asiotic Trodins Co., Inc.-....,...,..,,...-(213], 268'2/21

Psirce Compony, Al ..-.-.,-,----.---.--.-..-.-.-.-,,,(213) 626-5601

Penberthy Iumber Co. ---.-.--....-----.-.-.--.-..(213] tU 3-4511

Rounds Iumbet Co. -,-.---.--------...-...-.-------.-(213) 115-2896

Sonford-Lussier, Inc. .-.----....---...-.........-..(213) AX 2'9181

Simmons Hordwood Iumber 6o. -......-..----(2131 723-6,4-56

Simpson Wholesola Co. -.--...,--.-..-..-..----..(213) 321-9202

South Boy Redwood Co. .,.....-........,,...-....(213) SP 2-5258

Stohl !umbet Co. ..............-.................(2,|3) AN 3-6844

Stondord Iumber Co., Inc. ------.-..,-..........(213) 685'4041

Slonton & Son, E. J. (213) LU 9'5581

Summit lumber Co. .---...---..-----.----....--(213) AN l'2161

Sun Lumber Co, ...-...........----..................(21 3) 77 5-l 251

Swoner Hqrdwood Co. ----.-----------..-.-. --------(21 31 245- 57 61

Tocomo lumber Soles, Inc. -.-..--.---.---.--..(213) MU 1-6361

Torler, Webster & Johnson, Inc. --....--.--.(213) AN 9-2231

Torter, Webster & Johnson, Inc. (Von Nuvr) ..-...--......(213) 786'7056

Twin Horbors Soles Go.-------......-........----....(213) 625.8133

Union Lumb6r Co. --------.-.--...-.-..-----------....(71 4) 542-5669

United Whlse. Iumber Co.------------..--.-.-(2,|3) OV 5-5600

Uniied Siotos Plywood Corp.----.--..--.------(213) tU 3-3441

U.S. Plywood Corp. (Glendole).-.,--..-.--..(213) Cl

U.S. Plywood Corp. (Long Beoch).-..--..--..-'''-...HE

4-2133

2-3901

Vonce Iumbet Co. .-..------.--.-.-.......------..(213) AN 9-0607

3-9078

Wendlins-Nothon Co. ...-..-..-..----,--..---....(213) CU

Weyerhoeuier Compony .--.---..-.----.-------...(213) Rl 8-5451

Worehouse (Anoheim) .--..---,,,.--.---------,(714) 772'5880

Whisler Hordwods' Inc. .-.-...----.-'.------(213) 753'1521

wholesole Foresl Products -.-.---.---.-----..---(213) 583-60.|3

TREATED I.UMEER_POTEs-PI II NGS-TI ES

Boxler Co., J, H. ---(213) DU 8-9591

Koppers Compony .-,,-,(213) 830-2860

rrtl ll-WORK-DOORS-MOU l-D NGSBU I.DI NG MATERIAIS_PAI NT_HARDWARE-ETC.

Associqled Moldins Co. ...----........--.....-(213) RA 3'3221

Bellwood Co., The .....-....------.--.----.--.----....(2,|3) 629-351 I

B6verly Mqnufocturing Co. .--------.--.-.-----..(213) 755-8561

Cqrlow Co. ..-.--.--.--..--(213) PL 2'3136

De-cor Producls ....,,..,,.,(2i3) 696-8816

Deft, lnc. ..-.-.....-..,....-...(213) 775-2329

Gordeno Moulding Inc. ------..-.---.----,,..--....(213) 323'4175

Johnson Pel-Dor, f nc. .-----.-....-, .-.-.-..---..-.--l.2131 349'l 97 1

Mople Bros., lnc. -,-,----.-,--.-..----------..---.--,{213) OX 8'2536

Mqson Supplies, Inc. ..-..--------.-----.----...-(2131 AN 9-0657

Nordohl Mqnufocluring Co. .---.-.---....-----.(213) 849'2675

Pitlsbursh Points .......,---.-.-.-..-.-..-.-......-.,..(213) 378-8373

Roin Jet Corp. .--...-.-...-.(2'13) 849-2251

Stq-tube, Inc.....-..........-.......-.....-,............{213) 774'1574

Stroit Door & Plywood Corp.-.,--.--------.-(213) CU 3-8125

Torter, W€bsler & Johnson .,,.---,--...----...(213) AN 9-7231

Torter, Websfer & Johnrcn (Specioliy Div.) AN 8-8351

Timberlin6 Forest Producls, 1n6.--.-..-....---(213) 860-3972

Woodlond Producls Co. -.-.-------.------.---..1711) YU 6-7981

SPECIAL SERVICES

Associoted Moldins Co. -----.-.------....-.-...-.(tl3) RA 3-3221

Berkot Mfs. Co. ..--..-.--.-....-...--..----------..--..(2,|3) 875'l 163

Building Moteriol Deolers Credit Assn. -.-.(213) 382-7151

Coliforniq tumbet Inspeciion Service..-.(213) NO 5-543,|

C@sf Plonins Mill .--....-...--.-"-.-.---.-..-.--.(213) MA 2-ll8l

Crcis Buyins Seryice -.-.--.---.-.--.--.------.--.(213) 780-1770

Motheny Rent-A-Skill ..-.........-...-..-.......,-,..(213) 381-5255

Miomi-Cdrey Mfg. Co. -------.--------.-..........(2131 773-8511

NolPok Corp. .-....--....(213) tU 3-1056

Rdin Jel corp. ----.--......-{'213) 849-2251

Sunmerbell-Speed3poce -.-.--,-,--.-..-----........(21 3) 923-0686

nepco lndustriei, Inc. -.-....---..-----------...-...(213) 639-2552

TUMBER HANDIING AND SHIPPING; CARRIERS crcanfield & Son, Inc., H. M...-..........-(213) NE 6-1743

SOUTHERN CATIFORNIA

Son Bernordino - Rivercide Sonto Ano Areo

Bollw@d Co., The ...-...----.-..--.-................(714) 538-8821

Corfow Co. ........--...-.-l7l1l TA 5.0672

Fr@mqn & Co., Stophon G. --------..-....-.1711) OR 3.3500

Georgio-Pocific Worehouse .....-.......-...17111 OV 4-5353

Hqrbor Iumber (Al Wil:on]-.----.---.....-.-l7l1l OV 4-8956

Hobbs Wolf Iumber Co., Inc,..........-..---....(7111 511 -5197

nlqnd Lumber Compony -------........-....(7'l 1) TR 7-2001

Morquort-Wolfe Iumber Co. --------.-.-.--.-.(213) 625-'1494

Torier, Websler & Johnson ..----.-...--.-..----(213) TR 5.1550

Twin Horbors Iunber Co. .--..-..----.---.--.----(7t4] 542.8086

Union Iumber Co. -.-.-...-...-.-.--..--..-....-----..(71 11 512-5669

U.S. Plywood Corp, (Sonto Ano)-.----------(71,1) 838.7000

Woodlqnd Products Co. .-...-....-.-....-'711) YUkon 6-798t

I.UMBER AND I.UMBER PRODUCTS I nlond Lumber Co, --.-.--.....-..-..--.....-------(71

sAN FRANCISCO

Arcolo Redwod Co. .-.---.-.......-....-....(1151 YU 5-2067

Georsio-Pocific Corp. .--.----..-.--,---.-.---.-.--.-.(41 5) 87't.9678

Hollinon A{ockin Iumber Co. -.--------.----..(415) 467-8140

Horbor lumbcr Compony ..-------'----.-.-.---(,115) lU 2.9727

Higgins Iumber Co., J. E. .-....-..---------..-.(415) VA 1-8744

Hobbr Woll lumber Co., Inc.-.............--(4t5) ft 6-6000

Lqmon Lumber Co. --..--..-..,-----------..--.---...(,t15) YIJ 2-4376

Pocific Iumber Co,, The..-..---..-----.---.---.....(41 5] 771.1700

Silmorco, Infernolionol ..--.-.--.-.--.....-----.---(415) 776-4200

Torler, Webster & Johnson, Inc. -.-..-..--(4t5) PR 6-4200

Union Iunber Compony .......-.-.--.---------.(415) SU l-6170

United Store3 Plywood Corp. .,,,-..-.-..-.--.-(415) JU 6-5005

Wendlins.Nothon Co. .--......--....-..--.----(,115) SU l-5363

SASH-DOO RS-Wt NDOWS-MOU tD NGS

BU I I.DING MATERIAI.S_PAINT_HARDWARE_ETC. Colqveros Cement Co. .-..-DO 2-1221

TREATED I.UMEER_POI.ES

Koppers Co., Inc. --.---.-.--.---.-.-.-.----.-----.--.YUkon 6-2660

Wendling-Noihon Co. -.-------------.-----..----..-----SUtter l -5363

SPECIAI. SERVICES

Gilbreofh Chemicol Co. -..-SU 1.7537

Redwood Inspeclion Seryice .--..---...-.---..-.------..EX 2-788O

GREATER BAY AREA TUMBER AND IUMSER PRODUCTS

Atkinson-Stutz Co..-.------....-----.--.--.-.....---.-------..315-1621

Bellwood Co., The .--..--.----..,-----..........----..--(408) 356-2600

Boldt-Beocom Iunber Co. ..-.--,---------.-------(4151 527-3111 Bonnelf Lumber Co. .--------.-.-----.--.---,--.--.(,1,|5) 328-177O

Bonninglon lumber Co. .-----OL 8-2881 Col-Pocific Soles Corp. --.----.933-0600

Georsio-Pocif ic Corp. .-.--------.---...-...-.--.-...--.849-0561

Georgio-Pqcific Corp. (Son Jose)...---....-.--.---.--CY 7 -78O0

Golden Gote Lumber Co..--.-....-................--.-....TH l-,1230

Griffin Fgrest Produ.ts ...,...(4t5) 342-0885

Higgins Iumber Co. (Son Jose)--.............---.---CH 3-3120 Hill Whlse" Iumber & Supply Co.-----------.-.--.,1.A 5-10C0

WASHINGTON

BUYER'S GUIDE

ACIFIC NORTHWEST STATES

Peir<o Iunber Co., Al .-.----.-.------...-.-----.,(503) 342-2663

Torlor, Web3ior & Johnson --.---.----..---.---.(503) 312-5124

AfrIBOY

lnt'f. Pqper Co.,/Lons-Bell Div. .---..--....--(2061 123-211O

toNcvtEw

f nl'f PopGr Co,,/Long.Bell Div. --...-..--...-(206, 123-21 1 O

SEATILE G@rsiq-Pqcific Corp. -------..-.-------.---,--(206) MA 4-6838

lewis Co., Pofmer G. 12061 621-6661

Simpron Tiftber Co. ---------,-------.-.----------(206) MV 2-2828

Tumoc Lun'ber Co. ..-.,-..-.-...............-.....{2061 Af 3-2260

U.S. Plywood Corp. --..-.------....-.-.--.-.-----..(206) PA 2-6500

Wcyerhoeurcr Co. ...............-....-...........--(2061 ?A 2-7015

SPOKANE Gorsio.Pocific Corp. .--.------..--..---.---.----(509) KE 5-2917 Lundgren Doqfer3 Supply, Inc.---..---......(5091 MA 7-2126

Weyerhoeurer Co. .-..-.--..--.----.----.-.-.--.------(509) KE 5-2462

TACO'IAA

Georgio.Pocifi6 Corp, ...-..-.--...---.--.........--(206) 383-4578

Weyerhocusel Co, ..-...........------.----..----..--(206) 383-3361

VANCOUVER

lnt'1. Poper Co.,/Long.Bell Div. .-....--.-..-.(503) 285-1300

wrNtocK

Shqkerlown Corp. .............-.......-...-....-...(206) SU 5-3501

BEND

OREGON

Broks-Sconlon .....-......(503 EV 2-251|

coRvALus

Con-Fob Equipmenl Co. .-..-.-...-.-..-----......-..-(503) 7 52-2955

EUGENE

Fremonl Fqsl Products .----.'-.-.----------(503) Dl 3-9267

Georsio-Pocific Corp. .-----..--.--..-.-..---------(503) 345-4356

COLORADO

COTORADO SPRINGS

U.S. Plywood --.,..-..---..--(303) 636-5021

U.S, Plywood €orp. ---------.....--..-...(503) Dl 2-llll

W€yqrhoqussr C-. ..-.--...--.-----.----.------------.--(503) 3,12-5531

Willom€tfo Volley l fs. Co. ..----..-.--.....-..(503) 689-1440

GRANIS PASS

Twin Horborr Soles Co. --..-.-..-----.-...-....--..(5031 179-1655

MEDFORD

Founloin lumbet Co., Ed-.--...--.----..-.-------(503) 535-1526

Wendlins-Nothon Co. ......-.--..-.-------.--.-......(5031 772-7063

PORTLAND Boxler Co., J. H. -..-.-....-.-.-..-.-..---...-.-.-..,(503) 227-2571

Dont & Russell, Inc.

CA 6-2311

Enginered Soffwood Producl3---.--..--..--.-.---(5031 228-2356

Evqns Producls Co. .-...-.-.-.--.---...---...--..-.(503) 222-5592

Foresl Fiber Producl3 Co,................-...--....(503) Ml 4-9158

Georgio-Pocific Corp.

222-5561

Pittsbureh Points --.-.-..-.........,-.-..--...-.....-t503) 232-51 88

Twin Horbors lumber Co..-.--.---....-------..-.--(503) 228-1112

Tunoc Lumber Co.--.---....------,--.------.---.-..--(503) CA 6-6661

U.S. Plywood Corp. ......-..-..-....-..-.-..----.-.(503) CA 7-0137

Weyerhoeuser

ROCKY MOUNTAIN STATES

WYOMING

CHEYENNE Boddington-Ch6yenne,

OBITUARIES

KEiltIEIH

G. C(]I{WAY

Kenneth G. Conway, well-known lumber salesman for Arcata Redwood Co., died on a High Sierra hunting trip, October 14, of a heart attack. He was 63.

An enthusiastic outdoorsman, Mr. Conway had just returned to camp after stalking deer with one of his brothers when the attack occurred. They were near Ravendale, Calif.

He was born on the fourth of Ju y, 1905 in Enid, Oklahoma. He took his early schooling there and later earned a law degree.

In addition to hunting and fishing, he worked for many years in The Boy Scouts. His son, Kevin, who was to become an Eagle Scout, shared his love of scouting.

Mr. Conway, whose sales area for Arcata Redwood was southern California, parts of Texas and New Mexico, had previously been assistant manag'er of the lumber div. with

Georgia-Pacific. He had also worked for the old Holmes Eureka Lumber Co.

He was a member of Henry S. Orme Lodge, Free and Accepted Masons and was also a member of Los Angeles Hoo-Hoo Club 2.

Mr. Conway is survived by his widow, Ramona; a son, Kevinl and four brothers, Martiu, Jefferson, E. Werden and Eugene.

W. E. DIFFI)RII

W. E. Difrord, one of the keyfigures in the growth of the modern plywood industry, died October 8 in Seattle, after a lengthy illness.

Wallace Ellsworth Difford was born March 25, 1890, at Belvedere, Ill. He attended the University of Chicago on a scholarship and was graduated with a BA degree. He won a law degree from Chicago's Kent College and was admitted to the bar at Texarkana, Ark., in 1914.

In 1938, after an eanlier series of business and association management successes, Difford devoted all his time to developing a program of recovery and expansion for the fir plywood industry, which was suffering

Wesiern Lumber & Building Moleriols T ERCHANI

from a severe down-turn in the market. He completely reorganized the industry's promotion program and helped create a new concept in industry-wide quality control.

As chief executive of the Douglas Fir Pl''lvood Association over a period covering nearly 25 years, Difrord watched the industry grow from an annual production rate of only 650 million sq. ft. to more than nine billion sq. ft. at the time of his retirement in 1962. The basic program of sales promotion, marketing, quality control and research that he established still forms the keystone of plywood promotion today.

Difford's period of service with the plywood association was broken in 1946, when he resigned to establish W. E. Difford and Sons, a wholesale plywood and lumber marketing development company in Seattle. In 1952, he was asked to come back to the pl1'wood association as its managing director, and he remained with it until his retirement.

He was a member of Sigma Nu social fraternity and Phi Delta Phi, national law fraternity.

Survivors are his widow, two sons, two daughters, and. 12 grandchildren.

qoNd"hi wheels

Not all "gondolas" are in Venetian canals. We have over 19,000 on rails, serving shippers of dry bulk products, lumber, aluminum, steel and countless other commodities. From 4L' to 65'6" in f ength, and up to 96Yz ton capacities, these rugged gondola cars assure shipments of maximum weight and space loadings with minimum handling and costs. Available in covered and uncovered types, with various quick loading and unloading facilities, they aretypical of our special purpose Cars designed to do the job best.

For information about choice indudrlal sites write, in complete confidence, to Edd H. Bailey, President, Union Pacific Railroad, Omaha, Nebraska 68f02.

$[RA[[D00m the e,utity Leader in'68