Merchant Magazine - October 1980

BEL.AIR INTERNATIONAT CARVED DOORS

ALL DOORS ARE MANUFACTURED WITH HIGH QUALITY KILN DRIED MAHOGANY (Moronti or Louon)

ALHAMBRA (Main Office)

FTom SAN GABRIEL VALLEY and ORANGE COUNTY call: (213) 576-2545

FTom LOS ANGELES call:

(213) 283-3731

HONOLULU, HAWAII

(808) 841-7373

HARDWOOD WHOLESALER GOING STRONG AT 50 IMPORT ASSN. PROVIDES DIVE RSE SERVICES

HARDWOOD WHOLESALER BULLISH ON FUTURE

HARDWOOD EXPORT OPPORTUNITIES INCREASE

HARDWOOD PLYWOOD WIDELY USED FORYEARS

LUMBERMEN'S TOURNAMENT SETS NEW RECORD

HARDWOOD CLUB SPECIALIZES IN COMRADERY

WOODSHOP PROJECTS SHOWCASE FINEST WOOD

PUT POWER TOOLS ON HOLIDAY WANTED LIST

DISTRIBUTOR PIONEERS HARDWOOD SHOWROOM

FOREST PRODUCTS WEEK SET FOR OCT. 19-25

CLUB'S DIRECTORS TOUR NORTHERN MILLS

TLC

PART II

Editor-Publisher David Cutler

Associate Editor

Juanita Lovret

Contributing Editors

Dwight Curran

Gage McKinney

Al Kerper

Art Director Martha Emery

Staff Artist Terry Wilson

Circulation

Marge Anderson

The Merchant Magazine (USPS 796-560) is published monthly at 4500 Canrpus Dr., Suite 480, Newport Beach. Ca. 926611, phone [714] 549-8393, by The Merchant Magazine, Inc. Second-class postage rates paid at Newport Beach. Ca.. and additional olfices. Advertising rates upon request.

ADVERTISING OFFICES

FROM NORTHERN CALIFORNIA & THE PACIFIC NORTHWEST: CONTACI 4500 Campus Dr., Suite 480. Newport Beach. Ca. 92660. Phone 014) 5498393.

FROM SOUTHERN CALIFoRNIA: contact Carl Vann. 205 Oceano Dr., Los Angeles, Ca. 90049. Phone (213) 4723l l3 or (714) 549-8393.

FROM THE MIDWEST: contact Charles L. Lemperly, 1230 Brassie Ave., Flossmoor. Il. 60422. Phone (312\ 799-2166.

SUBSCRIPTIONS

Change of Address-Sencl subscription orders and address changes to Circulation Dept.. The Merchant Magazine. 4500 Campus Dr.. Suite 480. Newport Beach. Ca. 92660. Include aclclress label f rom recent issue il'possible, plus new adclress and zip code. Subscription RatesU.S. and Canada: $6-one year; $9-two yearsl $12-three years. Foreign: $14-one year; $20-two years.Single copies $1.25. Back copies $2.50 when available.

THE MERCHANT MAGAZINE is art irrtlept,trdetrtly-ou'tted pLrblitalion lbt'tltc retail, v'ltolesale atrd rlistrihtrtiotr levels o/ tha ltuttber. btrilrli rtg rtralcria ls atrd ltorne itrrpro,t'etrterrt httsirrcss irr tlre l3 Weslent stcttcs: u) t ( c tt t t' (r t i t t,q o t t ut e rt lt a tt d i s i t t g p I tt s irttlttstrr rt(rt.s tttrtl int(t lttctotion.

When you need lumber for a large project, or just a good selection for the neighborhood shoulder trade, our Tahsis Hemlock offers quality and price rarely found today. Barges with over 5 million feet are received by us every six weeks which means the selection of grades and dimensions is excellent including timbers. It also makes us very competitive, and customers can pick the items to meet their specific applications. In many instances, Hemlock can be

substituted for higher priced species, often with little or no change in code requirements. Another plus is that you can depend upon consistent supply and grade from one of the best mills in the world. Our local drying, planing and convenient pick-up facilities are additional reasons to call Fountain first.

Ed Fountain Lumber Company

6218 S.Hooper Ave. Los Angeles, Ca. 9000i. (213) 583-1381. (714) 97 2-9107

ED FOUNTAIN LUMBERCOMPANY

EDITORIAT

Housing as a sacrificial lamb

THE current concept of the "ReindustrialiI zation of America," so warmly embraced by both political parties, seems at first blush an idea to be embraced without hesitation. Obviously, America's technically obsolete indusfial capacity must be modernized.

Yet contained within that idea is the potential to begin a string of disastrous years for housing and for everyone connected with housing.

Too many advocates of reindustrialization believe the money necessary to retool our nation's industries must come from the housing sector. We don't agree. It isn't a one or the other situation. We need both and the investment pie can be made large enough for both housing and reindustrialization.

One facet of the problem is that a new superagency recently created in Washington, D.C. to regulate saving rate controls has already taken steps that will pinch off the flow of money into savings and loans, which inevitably will dry up the primary source of funds for home building. Called the Depository Institutions Deregulation

Committee, it is a six-man committee of unelected officials, and includes Paul A. Volker of the Federal Reserve and G. William Miller, Secretary of the Treasury, among others.

The home builders and s&ls are, understandably, hopping mad. The National Association of Home Builders, the United States League of Savings Associations and the National Aisociation of Realtors have gone to court to try and prevent the regulators from channeling funds away from the housing sector. Edwin B. Brooks, Jr., president of the United States League of Saving Associations, charges that the regulators "virtually dismantled the heart of the savings rate control system . . just 60 days after Congress voted to extend rate controls for six years." The results of the regulators "precipitous action effectively guarantee a housing market with continuing double digit mortgage rates."

Obviouslv. these resulations must be reversed so that funds are-available at an affordable price to meet the nation's housing needs. It is simply unacceptable that, once again, housing be made the sacrificial lamb for other government priorities.

It's just good common sense to control your inventory and investment. Our excellent mill sources and trucking capabilities permit us to put together mixed truck and trailer loads of both species. Clears, commons, lath, benderboard, fence boards, posts and rails. You name it and we will do our best to meet your specifications.

Seving the lumbeL building mateilals and home improvement ma*ets in 13 Westen States-Since 1922

DAVID CUTLER editor- publ i s her

50th anniversary for maior hardwood wholesaler

I AUNCHED during one of the Lmost difficult economic times in our country's history, PenberthY Lumber Co., Los Angeles, Ca., will celebrate its 50th year in 1981, with Paul Penberthy, chairman of the board, at the age of 90, still active in the business.

If there was ever anyone worthy of the description "true grit" Paul Penberthy deserves the highest consideration. His devotion to the Puritan work ethic has helped build one of the largest and most successful hardwood lumber companies in the United States.

Penberthy operates two wholesale yards in Southern California, one in Los Angeles and one in Carson near the harbor, and also owns and oPerates the Pine Mountain Lumber Co. in Yreka, Cal.

The two Southern California facilities cover approximately 17 acres, fully paved with a major portion under roof. They also include air and kiln drying capabilities at both locations and a complete planing mill at the Los Anseles vard for producing hundredi of different deitails. The

company maintains an inventorY of 9- I 1 million feet of imported and domestic hardwoods and softwoods in over 75 different species.

Story at a Glance

Hardwood wholesaler celebrates golden anniversary founder still active at 90 family oriented operation now employs third generation . company keeps on growing.

Penberthy ships lumber to customers throughout the U.S. and Canada, including many of the counftY's leading manufacturers of fine furniture, cabinets, pool tables, boats, truck bodies. musical instruments,

office furniture, archery equipment, sporting guns, picture frames and others. Lumber is also supplied for construction and industrial applications such as residential and commercial buildings, patterns for foundries, wear boards for steel mills, docks, pilings, excavation and mine supports. '

tt itt started at the end of the-1920s, during very precarious economic times, when Paul Penberthy decided to resign as sales manager of the W.E. Cooper Lumber Co. to buy and sell lumber on his own. But, Paul was no stranger to adversity. His father had died at the ase of 35 and his mother, the same ydar, leaving him, three brothers and a sister to be raised by a guardian. During the summer months he worked as a tally boy in the huge lumber producing area near his home in Menominee,Mi. It was here that he saw and became fascinated by the fortunes being made in the lumber industry, and was inspired to enter the School of Forestry at the University of Michigan.

After two years at the UniversitY, funds ran low and Paul's driving ambition led him to heed Horatio Algers' admonition to go West, where he obtained a iob with McCormick Lumber Co. in San Diego working his waY up to an office position. It was during this period that the lure of cheap land aftracted him to the Imperial Valley where he and his brothei filed on 160 acres. With no previous farming or land development exPerience, it proved to be an arduous, but later iuccessful. undertaking for the young men.

Then World War I started, and Paul SEARCHII{G OUT fine hardwoods in the remote corners ol the world, Paul and Lillie Penberthy have worked as a team since the 1920s when they first started buying trips together around the world.

October, 1980

EXECUTIVE secretary is Lovev McCarthv. Bill St. Paul (next desk) coordinates tetteis of credit and expedites shipments from domestic and_ foreign supplieis as v.p. and qsg!. mgr. Greg King and Jim Kelty are field salesmen. Alice Warren, backoround. serves luncheon daily for otfice peEonnel. (lower photo) Charhis James, fiont desk, is in charge of order desk and credit aoproval. Field sales personnel are Jim Sattdrfield, Larry Hill, Wayne Bradbuy, Jack Simmons, Tom Reff and Jack Crump, standing.

enlisted in the U.S. Armv and became a flying officer. While in service, he was married to Lillie Larey. and after the armistice, returned-to the farm. His earlier fascination with the lumber industry finally got the best of him, and he moved his family to Los Angeles to again ply the trade.

The first big break, after leaving Cooper, came-when a good friendl Charles Kellogg, asked Paul to sell 2 million feet of lumber that was on its way to Los Angeles. Diligence and ingenuity paid off. Enough capital was generated to rent a piece of property in South Los Angeles, and the PenberthyLumber Co. was officially launched in March, 193 I Before long, a piece of land was purchased nearby and later sold at a profit to an expanding brewery. The property on B<iyle Aie. was ihen acquir'ed "from Hammond Lumber Co. and Penberthy headquarters have been located there since the early 1940s.

Paul Penberthy, to thi-s day, maintains a long things-to-do list on his desk with several entries checked off each day. "His vitality and imagination have been an inspiration to everyone in the company," says Lillie, his wife of 63 years.

But, Mr. Penberthy is quick to acknowledge, "It could not have been done without her, my sons and many other dedicated friends and employees." Mrs. Penberthy, from the^ beginning, has accompaiied her husband on all buying trips, domestic and foreign, taking notes on all meet-

(Continued on next page)

MANAGEMENT responsibilities are shared by Paul Penberthy, Jr., left, and Fay Penberthy as presidents ol their divisions.

(Continued from previous page)

ings to confirm impressions, decisions and commitments.

While Paul Penberthy is still involved in policy matters, the day-today operations of the Los Angeles facilities and Pine Mountain are in the capable hands of Paul Penberthy, Jr., president of the Southern California operations and Farrier "Fay" Penberthy, president of the Northern

California softwoods production facility. Both sons joined the firm, over 30 years ago, after completing their education at Stanford and service as pilots in the Army Air Corps during World War II.

Paul, Jr. was responsible for laying out and implementing the plans for the Canon facility which was established in 1969. It includes many of the most modern. efficient methods for the storage and handling of lumber, such as automated grading, tallying. stacking, drying and milling. The company also employs an on board computer for inventory anticipation and control, pricing, billing, payroll, sales and market information. Rail sidings at both yards permit easy loading and unloading for fast shipment to and from anyplace in the country. A truck fleet makes deliveries in and around Southern California, and fa-

(Please turn to page 72)

Pll{E M0Ul{TAlll Lumber Co., Yreka, Ca., a subsidiary, produces variety of lumber for construction and industrial uses. Shown are sawing lumber to size and S4S gradIng process.

COMPUTER techniques, advanced management methods, and financial planning are handled by Craig Whited, comptroller, assisted by (center) Joylene Hurley, and Mary Stewart.

YARD F0REMAN Wayne Westbrook (right) instructs a machine 0perator regarding customer order. Neat orderly yards are a hallmark of the Penberthy operations.

When you call, we deliver. Fast. And we deliver darn near everything. Lumber. Plywood. Timbers. Fencing. Masonite. Hardboard. Particleboard. Roofing. Hardware. No other distributor in Southern California comes close to handling as many products. That's why we are the Super Supplier. Slip into the nearest phone booth and call. We'll deliver full or mixed loads to

your yard or your customer's job site. Super? You said it. Louisiana-Pacific Corporation, Crown Distribution Center, 900 West Taft, Orange, California. Phone 714-998-6500 or 213-598-9675.

IHT$UHN$UPPIIEN

The role of the lmported Hardwood Products Association

LlOW AT HOME in beautiful new I ! international headquarters in Alexandria, Va., the Imported Hardwood Products Association is looking forward to celebrating its 25th anniversary in 1981.

An international trade association with membership composed of United States companies engiged in import- ing lumber, plywood-, ieneers, fiooring and other hardwood conversions. the association provides diversified services to its members. Membership also includes allied industries such as steamship companies. port authorities, banks, and law firms with an international interest, as well as ov.erseas companies who are sup- pliers to th.e industry and foreign export associations.

In services provided to the industry, IHPA's work in customs ranks !igh. tt was involved in drafring the Customs Procedural Reform Act of 1978 and active in lobbying to mov-e the bill through Congress and to the President to be signed into law. With the passage of this law, a number of archaic customs regulations and procedures were elimii'ated.

The association also was active in the development of a new Customs Valuation Code which allows assessment of duties on the basis of transaction value rather than value of the cargo on the date of shipment. This change is expected to reiult in savings of hundreds of thousands of dollars in the industry.

The association his interceded for members having problems with the United States C-usioms. Better communication and understandine of the custom requirements have eliminated many problems.

IHPA took an active role in the recently complete negotiations for reduction and elimination of duty on a number of industry items. Dutv on plywood paneling lShorea species; is being reduced from 2OVo to 8Vo between now and 1984 with nonShorea species being reduced from lj%o to 8Vo at the sime time. With the collapse of both species into one duty category, classification prob-

lems in customs also will be eliminated.

Duty on prefinished paneling will drop from 2OVo to 8Vo over the next seven years. In addition, IHPA was successful in lobbying against the domestic industry efoits io exclude thick plywood fiom the duty reduction schedule.

Story at a Glance

IHPA works for customs, duty improvements . . . promotes good relationships with sup- pliers . . . is a watchdog of governmental regulations.

Asian Plywood Manufacturers Conference in Indonesia. The association maintains a formal aqreement of understanding and coiperation between the wood industry export associations of Indonesia and the United States.

With increased prices, timber shortages, and ever-increasing fuel costs and freight rates, the association has begun to seek other sources ofsupply. They sponsored a BrazilianAmerican Trade Conference in Washington, D.C. and are planning a study mission into regions of Brazil where timber opportunities exist. Representatives also are working with lumber interests in Ghana and Chile.

The association promotes a close relationship with foreign suppliers. For the past two years, president (Dave Gentry and Pat Bennett) and executive v.p. Keister Evans have appeared officially at the Southeast Asia Lumber Producers Association's semi-annual meetings. In 1979 Gentry and Evans addressed the Sixth

They are negotiating with the Thai Timbdr Expoiters Aisociation and the Government of Thailand toward the relaxation of the existing embargo on teak. In the meantime, they are aiding members in finding alternative sources in Burma, Indonesia and other Asian countries.

Tackling the problem of the inconsistency of dockside inspectors employed by the U.S. Agricultural Plant Health Inspection Service, the association has met with top APHIS officials in Washington. The resulting rapport has been helpful in solving problems of unfair or irregular inspection orders.

Other lumber related problems undertaken by the association include defeating a New Jersey grading stamp law which would have resulted in defacing lumber intended for decorative products.

MODERlllSTlC loqo of the lmoorted Hardwood Products- Association ii symbolic of the forward thinkino oroanlzation which will celebrate its 25th a-nniversary in 1981.

The association has been instrumental in impressing overseas suppliers with the importance of adhering to U.S. industry quality standards. In addition to organizing meetings and a plywood quality tour to the United States, they, in cooDeration with the Hardwood Plywood Manufacturers Association, have distributed quality reports to all overseas manufacturins mills.

Currently, -they are working on the revision and updating of purchase

(Please turn to page 57)

A hardwood wholesaler's handsome investment in the future

I N SPITE of the uncertain conditions

I facing the industry, Baker Hardwood Lumber Co. has taken the oPtimistic view in building handsome new headquarters in National City, Ca.

Located for 59 years on the same one acre location at the corner of Crosby and Main streets in San Diego, Ca., the wholesale building material firm besan as Miller McDermott in 1921. Thi next year Mearl L. Baker went to work there. In 1944 he became a partner and the firm name changed

Story at a Glance

Hardwood wholesaler confident of future . moves to greatly expanded new guarters . showcases varietY of products in decor emphasizes handling efficiencY.

to Baker-McDermott. In 1945 Baker became sole owner, dropping the McDermott name, and incorporating in 1955 under the present name.

G.O. "Bud" Baker, a 1950 graduate of San Dieeo University with a degree in businEss. joined liis father in the company in 1958. He took over as president in l97l upon the death of the elder Baker.

The handsome new facilities are located on a four acre site at 3l3l Hoover Ave., National City. Two acres of paved yard space fronts a 600

(3) Zarina Partida, receptionist, arranges orie of the exhibits in the display room. (4) The exterior of the building is attracfively landscaped. (5) The architecture showcases products handled by the com-

pany. (6) Another view of the office. (7) and (8) Mill equipment area of the complex.'((f) Convenient railroad spur accommodatbs five cars for unloading from both sides.

|MAG|I{ATIVE USE of hardwood lumber products in (1) handsome and functional offices at Baker Hardwood Lumber Co., National City, Ca. (2) Front sales counter and display ioom feature a variety of woods.

ft. railroad spur designed for unloading from both sides of flat cars. Five box cars can be handled at one time.

The office building. a spacious 4000 sq. ft., utilizes in its decor a variety of materials handled by the company. The flooring is a pleasing mixture of parquet, plank and strip while walls display paneling, siding, and shineles with dramatic results. Display iooms enable customers to view the wide spectrum of hardwoods and other building materials available.

For storage there is a 35,000 sq. ft. warehouse and 7000 sq. ft. lumber shed. Mill equipment occupies an additional 4000 sq. ft. JimThompson, James M. Thompson&Assoc., Woodland Hills, Ca., designed and engi-

neered the facilities as a turn key operation. Bob Smith, Western Pole Construction Inc., was the builder.

The firm wholesales a variety of hardwood including lumber, plywbod, treads and risers. Cedar siding, paneling. plywood, clear and knotty, are additional products. Complete flooring supplies including parquet, plank, strip, finish, and even sandpaper.

Flooring and stakes for truck body use are other items. In addition, particleboard, shingles, shakes, laminated countertop, adhesives, and cork are stocked.

"Bud" Baker works in related industry activities as well as heading up the 26 employee company. A past president of the San Diego Lumber & Wood Products Association. he at

Special lssue: Hardwood

present seryes on the board of directors and was recently appointed a trustee, representing management, to the Southern California Lumber Industry Health, Welfare and Pension Funds.

Jerry Breedlove is controller with Doug Irwin as manager of operations. Bob Renteria and Henry Mora handle inside sales. Tom Vargo is dispatcher and Zaina Partida, receptionist.

Opportunities for U.S. hardwood exports

wood, and other products, had a l6Vo share of their wbrld import markets l0 years ago. And, in spite of increased competition from Canada and the developing countries, the U.S. has been able to maintain that 16%o share.

lf,tooD PRODUCT exports,

I U specifically hardwood lumber, log, and veneer exports, represent an opportunity for many of you.

Our country must import to survive in today's world. Gone is the day, if it ever-was here, when America-was totally self-sufficient. To buy those imports we must export. And we must aggressively export competitive products in a world which is increasingly becoming more competitive itself.

So how are we doing? Not very well! The country had a trade deficit, F-q! is, imports exceeded exports, of $37 bilf ion in 1979. And a 1980 deficit of over $40 billion is expected. In 1969, the U.S. had a 22Vo share of the world's total exports. Today, that market share has dropped to l7%o.

So how is the wood products industry doing? The answer-is better!

The U.S. exported $3.6 billion in wood products last year, up 507o from the year before and up 4007o in the last 10 years. U.S. wood products exports, that is, softwood and hardwood logs, lumber, veneer, ply-

U.S. hardwood exports are small relative to domestic production. And they are also small relative to total wood exports. Yet they are exceedingly important to the industry because

Story at a Glance

Hardwood export market growing . economic overview encouraging . exports to Japan forecast to increase 425o/o of their high unit value, their profit- ability, ti'eir effect on dorirestic prices, their past growth and their future growth potential.

In 1979 the U.S. exported $422 million in hardwood products. That breaks down as follows: hardwood lumber-$206 million; hardwood logs-$138 million; and hardwood veneer- $78 million.

In 1980, the 5 month fisures for

these products are up 3l%o in total, with lumber, logs, and veneer showing 38Vo, lTVo and 427o increases respectively.

Now what has been happening to the U.S. hardwood producer in the world market? Here again the U.S. looks pretty good. Let's compare world market shares over the last l0 years.

Our world position in hardwood log exports is small, orily l%o. But we have been able to maintain it over the last l0 years. For hardwood lumber, U.S. position has increased from 7 to 9Vo. For total veneer. almost all of which is hardwood, it has increased from 15 to 35Vo in the last l0 years.

Considering these points in total, one can clearly conclude that the U.S. position in world hardwood trade is growing. So where does this hardwood go?

On a dollar value basis. 6l%o of our lumber, 807o ofour logs, and 897o of our veneer are going to Europe. Canada gets most of the rest of our exports with Japan being about the only other important market.

So let's talk about Europe, more specifically, the most important buyers, the European Communitythe nine countries which include Belgium, Luxembourg, Netherlands, Denmark, France, West Germany, Italy, the UK and lreland. And I will

(Please turn to page 78)

This article is taken from a speech by lohn V. Ward, Director of International Trade, National Forest Products Association, at the Hardwood Export Conference, sponsored by the Penn State Forestry School, the Forest Service, and the U.S. Department of Commerce in August. -ed.

Repeat business for satisfied customers: this lumber shed [obove] is an addition to the fub we did earlier for Home Ilmber Company in Hemet, Ca. Small forest of poles [right] for the site of this Beverly Hills, Ca., view home. F\rnctional, if not fancy, is this truck drive-through [below] at the Angelus Sawdust Co. in Huntington Park, Ca. We can build the building you need!

San Antonio specializes in solving your building problems with the speed and efficiency you need for continued profitability.

Let us show you how we can quickly provide you with quality construction at a reasonable price.

Put our years of experience to work for you. Whatever the job, big or small, we can do a better job for you.

A review of hardwood plywood

f.l nnOWOOD plywood is both I I the beauty queen and the workhorse of the wood products manufacturer and home construction markets. For every beautiful pre-finished wall panel or lovely cabinef on display, there is an unseen utilitarian fan-el providing strengrh and durability.

veneers and plywood date back to early Egypt. Overlaid and inlaid furniture removed from the sealed tombs revealed plywood. The Greeks and Romans alsb'used plywood. The first industry to utili2e plywood, according to _historians, was the piano industry in 1830.

Story at a glance

Hardwood plywood panets fill needs of manufacturing and home construction industries . beauty, strength, durability panels, cunres, cut-to-size . over 100 commercial species.

With the patent in 1840 of the veneer cutting lathe and the veneer slicer in the second hatf of the lgth century, plywood became important in the manufacture of sewing machines, chairs, organs, desk tofis and furniture. Plywood paneled'doors were first made in 1890. The standardized stock_ panel came into being in the earlv 1900s.

Today irobably over gOVo of all wood household and office furniture is made from hardwood plywood. In home construction, exteiior sidine. interior wall panels, kitchen aid bathroom cabinets, laminated block flooring, and flush doors all use hardwood plywood. More than 33Zo of the decorative wall coverings applied today are pre-finished hard-wood panels.

. Ttte transportation industry uses hardwood plywood in mobile'homes

and travel trailers as well as boats and aircraft. Store fixtures, millwork. and cabinets also are principle uses. Consumer goods such as spois equipment, musical instruments, luggage, and.toys-, consume a good percentage of the plywood in thEir components. The casket industry also is a major user.

-Hardwood plywood derives much ot its strength from its construction or composition of inner plies or

layers-._ The layers of wood, always an odd number, are ioined tosether with an adhesive under preisure. Usually the grain directiori of each layer or ply is at right angles to the grain of the adjacent ply or plies.

Although there are a number of core constructions available faced with hardwood veneers, the most common are the veneer core, the (Please turn to page 76)

PIYWOOD comes with three types of core. Each..has .its own qualities antl adapts to specific iobs.

N WS

Jitters prevail as the cost ol' nroney increases: the prinre lending rate. now at l40^ , and expectecl to go higher. threatens lo end re(ent housing sta rl gains.. nrortgage rates are at or near 14']/l across the West, diminishing the nunrber available to buy new homes. as rates risc, starts decline.

Most recent figs. (Aug.) showed housing starts uP 12{Xr, to a seasonally adjusted annual rale of 1.339,000, with blc1g. pernrits for future construclion up 7.9\fit from Jr-rly. the Wel w*as the strongcst arect notional\t'. starts up 29.5(1,, ntoslly in Ca., with pernrits up 7ol.

Bendix Cbry. solcl its Bendir Forest Produtls div. lbr $435 million to Kohlberg, Kravits, Roberts & Co. a privatelY hclcl investnrerrt co.,. Orcpac Buikling Product; Lake Osrvego. Or., has purchasecl the Sacranlento, Ca.. facility of DiGiorgio's DG Shelter Products div. for an undisclosed antount.

Pay 'n Save has openecl a clistribr"rtion warehouse in Auburn, Wa.,to service its own stores. . . l''lo(ield Sales & Servite is a new sister comPanY to Nor./'ield Manu./'acturing, Chico, Ca... Virginia Hardw'ood. Monrovia. Ca., is now selling Chateau FIoors.

Soutlt Bay Forest Produt't.s^ Orange, Ca.. has opened a new hardwood dept,, managed by Bill Lanrb, which presenlly is servingmostly industrials. Virginia Hardwood Co., Monrovia. Ca.. plans a 20,000 sq.ft. expansiot-t of their warehouse early in '81. . Rcid & Wright Inc. has movetl its Honolulu, Hi., office to new ouarters: No. 8 Lumahai St.

Gragg-Anderson Forest Produtts, Inc., is a ncw Santa Rosa, Ca., wlrolesaler, Paul At-tclcrson at that otfice, Doug Gregg at tlre Eugene, Or., office. . . ClaLrdia Cowan hasstarted Itorizrtrt Forest Products in Oaklancl. Ca., an offlce wholesale firm clealing mostly in reclwood with sonrc pine fir ancl roofing producls.

Lum/Ply Wltolesale has bcctl opened by Mike Jcfters, Jinl and Dan Rasmussen, and Jack Richards in Salt Lake City, Ut. Rick Kellso has openccl a new Meclfbrd, Or., sales ol-f icc {or Andersonia Forest Products of Arcata, Ca. Cali/'ornia Wcstern Wltolcsale is thc new nanle for Western Product Salcs, rrow basecl in Pleasanton, Ca.: Bob Riggs, pres. ancl Phil C<ihen, sales nrgr., a wholesalc clistributor for kitchen cabinels.

Monarch Mirror Door Co.. Chatsworth. Ca., is cclcbratitlg its 20th anniversary. . . Villero.,& Boch (LJ.S.A.) lnc. (tile ancl ceranric pluntbing fixtr-rres) has opcned its first West coast showroont, o1llce, ancl warehcruse, in Anaheint, Ca. . Lea' therbac'k Industries is tlre nnvll' aclopted corporatc nanle ol' Nical, Inc.. Holister, Ca.

Sanla Fc and Sotrtltern Pacilic har e scrappcd nrcrgcr ncgotilrtions with no contntenl Union Pat'ilic. Missouri Pat'ilit' ttrtd Western PaciJit' have lllcct tbr merger. Pat'ilit' Coasl C.ctnent Corp. has signecl a $2 rllillion yeaily lease with thc Port of Long Beach, Ca., for a ce nlcnt lerminal.

Weyerltaettser Co. lllans to acquire Everitl Ltrntber Co. ar-rcl Union ManLrlacturing c& SuPPI-t Co.. both in Ft. Collins, Co..

lvith distribuliott ltttcl nlltnLtlttcluring lircilitics in six citics irr Ccr. anrl Wr. . Ktt:nttttt I'orast Prodtttl.s. Portlitntl C)r.. i: tt i'tclcr constructit)ll oll lt thrcc stotl ofllcc bLrilcling olt it 3.3lcrc sitc. .

Mis.sion [-orcsl Itrodutls htts nrovcci to 225 6th St.. strll itl Ilollister, C'u., 95023... Bi,q Vulla), Luntbcr Co., Bichcr-. Ca.. hlts lclt:ctl the lunrhcr .Pgf ii1i1111 ol- Main Industries, lnt. . . Snidcr Building Prodttcls. Sacranrento. Ca., has takcn ovcr the EQ.c,l( Forest Prodttcts clrstributiotl Operation ancl pre-hung clo<lr plant, :tnd trtovetl across town t() 5(r7l Wlrrchoitsc Wrtr'.

Thc lirtcst O'MalleY's Bttilding Matcrial Celtlt'r is sel to opcll this tlottth at 35th Avc.. & Bcll Rcl.. north of Phocnix. Az., ttl it sholrping centcr natrecl O'Malle-l'Pla7a, af'tcr thcNo. I lcltaltt. NiL'man-Recrl is hrLrilcling Lunrbcr Ciity No. l3 irt Las \,'irgcnes, Ca.

Diamond lnternalional CorP. has a new honlc ccl.llcr at Pittsburg, Ca.. with oltc at SPrirlgllcltl . OI.. tttrtlcr totl:trttcl.iotl: llrc Concol'cl. Ca.. opcratirin has bcen phasctl out.

Boisc-Cast'aclc's rctail s1orc. 2910 Danron Avc.. San I)rcgo. Ca., had a shccl llrc u'rth ltcttr'1' hardwarc ilent clitntage. . tlrson is stts;rected in thc Granl Rrtucl Lumber ('o., Tltcson, Az., l'irc: approxitlately 53-50.000 clanlage.. Bot('.\ Luntbt'r (.rt.. Mountaitt Vicw, W.',-., u'as cles1ro1'ccl rece ntll, by lirc. arsoll suspccted.

I''lintkcttt' SupPl.t' Platls to nroclerniz-c ltncl expatlcl its Sarr Josc. Ca..lacility. .. l\4intrtn Co., Mt. Viclv. ('u.. is adtlirtg a scconcl 50 x 80 birildirtg. . . Ll & M W h olesa la. Rarrcho Cucanl on ga, (1r.. i: lrtltlrrlg to llll cristirtg lunrber shed. .. Los Angtlt's Lodder Co., Hut-tlittgton Park, Ca., is aclcling ii tttrttlut'acluring lacilitv to its existing bLrilcling, all bLrilt bl'San Anlonict Pole Canstrut'lion Co.

Homcstaad Trur' L/alue Iturdwur(, Gresh;tt-tt, Or., htts closccl.

..covER YouR tl{vE1{TORY"

OCTOBER

Ace Hardware Corp.Oct. I l-14, fall convention and exhibit, Currigan llall, Denver, Co.

National Hardware ConventionOct. l2-15. Caesars Palace, Las Vegas, Nv.

Humboldt Hoo-HooClubOct. 17. election night, place tcr be announced.

National Forest Products WeekOct. 19-25.

National Hardwood Lumber AssociationOct. 20-22. 83rd annual convention, Hyatt Regency Hotel, Chicago, Shasta-Cascade Hoo-Hoo Club - Oct 21, Lumberman of the Year dinner, Elks Club, Redding, Ca.

National Lumber Exporters AssociationOct. 21, annual meeting, Hyatt Regency, Chicago, Il.

Manager's Recognition ConferenceOct.2l-22. San Luis Bay Inn. Avila Beach, Ca.

Call Toll Free 800-231{074, ask for David lozzi

Hardwood Plywood Manufacturers AssociationOct.2224, annual fall convention, The Pointe, Phoenix, Az. Los Angeles Hoo-Hoo Club - Oct,24-26. Family Outing, place to be announced.

Hoo-Hoo-Ette Club No. 8Oct. 25, cocktail fund raiser, Pleasanton Hotel, Pleasanton, Ca.

National Lumber and Building Material DealersOct. 26-29, annual meeting, Atlanta, Ga.

American Plywood AssociationOct. 28, plywood seminar, Red Lion Motor Inn, Jantzen Beach, Or.

Montana Hardware and Implement AssociationOct. 29-Nov. l. convention, Sheraton Inn, Billings, Mt.

National Sash & Door Jobbers AssociationOct. 29Nov. 2, convention, Fairnront Hotel, San Francisco, Ca. Dubs Ltd.Oct. 31, golf tournament no. 374, Carmel Vallev Country Club. Carmel. Ca.

NOVEMBER

Pacific Southwest Hardware Assn.Nov. 2-5, management inslitute. Inter-Continental. Maui. Hi.

North American Wholesale Lumber Association Regional MeetingsNov. 4, Vancouver, B.C.; Nov. 5 Seattle, Wa.; Nov. 6, Los Angeles, Ca.; Nov. 12, San Francisco, Ca.; Nov. 18, Portland, Or.; Nov. 19, Eugene, Or.

Portland Wholesale Lumber AssociationNov. 6. luncheon, Mallory Hotel, Portland, Or.

National Forest Products AssociationNov. 9-10, meeting, Rancho Mirage, Palm Springs, Ca.

National Building Material Distributors AssociationNov. 10-12, 29th annual fall convention, Washington Hilton, Washington, D.C.

Pacific Logging CongressNov. 10-12, MGM Grand Hotel. Reno. Nv.

Lumber Association of Southern CaliforniaNov. l2-15, 30th annual management conference, Palm Springs, Ca.

Northwest Hardwood AssociationNov. 12-16, 25rh anniversary meeting, Royal Lahaina Resort, Maui, Hi.

Western Building Material Assn.Nov. 15-18, 77th annual convention/building products showcase, Portland Marriott Hotel, Portland, Or.

Shasta-Cascade Hoo-Hoo ClubNov. 21, Red Bluff Night dinner dance, Wilcox Oaks Golf Club, Red Bluff, Ca.

Dubs Ltd.Nov. 21, Turkey Shoot, Peacock Gap Country Club. San Rafael. Ca

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CIOONNA]U VIN}IOJITV] ]NINNID .3-IS[X3'II

Redwood Slims fatten the register.

Redwood Slims are nre-sold because they're ideniified as a Masonite brand product. This means consistent quality; honest grade. It's another reason customers are asking for Redwood Slims bv name! And because they're pre cut, pre-bundled, prelabeled and pre-packaged to order, you have easier handling and faster turnover. And fast turnover is a fast turn-on! Redwood Slims aren't just the wave of the future. They're the wave of right now. For the name of the nearest distributor serving your marketing area. write or call us.

Redrccd Slims and Masonrte are registered trademarks of Masonite Corporation

Redwood Slims are pre-sawn to the following sizes: All dimensions in inches.

Bundling

Redwood Slims are bundled one-length per bundle. Shipping unit descriptions

Bundles of Redwood Slims are unitized in hvo standard methods. Other unitizing methods are available by special arrangement.

Random Length units-B/20'. For small quantity order or for re-sale without re-handling.

Unit Size: Approfmately 2' high x 4' wide.

Unit Quantity: Approfmately 1800' BM. Any number of units may be ordered.

Length Content: 16120' Approx. 40Vo

8' " SVo

10/14', " 557o

Length placement of bundles in the unit: 16/20' Bottom 10174', Middle 8' OnTop

Each unit is built atop 2" dunnage bottom for stability in handling by forklift.

Group Length units-8/20'When orders for 70,000' BM or more of the some item of Redwood Slims are placed' grouped length units can be furnished at no extra charge. Slims are bundled one length per bundle.

Unit Size: Approximately 2' high x 4' wide

Unit Quantity: 8' Approx. 1000'BM

10/14' '' 16120' ''

Your customers are bending with the times. Are you?

lnquire about Redwood Slims today!

1500'BM

2300'BM

Length sroup (in each unit): ?'olro,Bnl[:;l#ll" the unit 16l20' bundles grouped in the unit

l.ength breakdown in quantity ordered (10,000' BM or more). 8', 51070 10/74' 5055% t6/20' 40 45%

Special handling and unitizing-Specified lengths

Restricted length assortments

Special packaging

Sometimes available! Special quotations will be offered.

Tasmanian Oak Promotion

The virtues of Tasmanian oak were extolled recently in a seminar hosted for wholesale lumbermen by the Tasmanian Timber Promotion Board. The affair was part of the Australians' continuing effort to develop a market on the West Coast for the species of Eucalyptus grown in Tasmania commonly known as "Tas oak. "

Freight rates from Tasmania to U.S. West Coast ports have been recently reduced, making, the Australians contend, Tas oak fairly competitive with U.S. species for a variety of purposes.

The traditional markets for Tas oak are Europe, the Orient, and Australia where it is used for flooring, furniture, mouldings, casework, cabinetwork, and panelrng.

"An already proven use for Tas oak in the Southern California market," Neil Batt, Minister for Forests in Tasmania, observed, "is in flooring in both fine residential use and in department stores." The species, wholesalers were told, looks, smells, feels, and works like the familiar U.S. species of true oaks, but does not have the cathedral-or "character" grain-found in U.S. red and white oaks.

Wholesalers interested in knowing more about the species of Tas oak and price levels for various grades were asked to contact the offices of the Australian Trade Commissioner in Los Angeles, Ca.

PracticalPersonnelPolicies

Establish a few commandments for dealing with personnel. Consistency pays off.

. Give an empioye'e two years in which to make it. If after that time, you're not satisfied, let him go. Keeping a mismatch is bad for boqh employer and employee.

o Make it a frm rule that a worker calling in sick must talk with his supervisor. Do not accept a message.

o Treat memos and reports of poor employee performance like state secrets to avoid the possibility of lawsuits.

o Try a relocation bonus of a mortgage differential payment. Multiply the percentage point difference between new and old mortgage rates by the balance due on the old mortgage. Pay this amount annually to the employee for the fust three years after the move.

SElllOR TRADE Commissioner, Office of the Australian Trade Commissioner in Los Angeles, Brian Rowell; John 0sgood, of Robert S. 0sgood, Inc., Los Angeles, Ca.; Thomas A. Parker, a lumber importer; and the Honorable Neil Batt, Deputy Premier, Treasurer and Minister for Forests, Tasmania, enioy a good laugh during recent seminar given by the Tasmanian Timber Promotion Board for Southern California-based wholesale lumbermen and importers.

Arizona group sets another new record

(RINCE its inception 2l years ago, \rthe annual golf tournament held by the Phoenix Hoo-Hoo club at Pinetop, Az., has had ever increasing attendance. This year the lumbermens fraternity, joined by the Tucson, Az., club, logged a record 132 reservations, with 124 golfers, including 49 guests.

Pinetop, Az., is a picturesque

Northern Az., resort, about a four hour drive Northeast of Phoenix. Situated at 7300 ft., in the largest single pine forest in America, the town has two excellent golf courses. The club played at Pinetop Country Club.

People from six states attended the two day event, which concluded with a Saturday night banquet, Sept. 13.

The golf chairman was Wally Pensrnger.

A new slate of officers has been elected by the Phoenix Club. New president is Jim Homan of O'Malley's Mesa store; Connor Butler, Glen Mar Door, Phoenix, lst v.p.; Steve Hancock, Arizona Millwork, 2nd v.p.; and Jim Barlow, O'Malley's in Phoenix. sec-treas. Marv Setzer is the business mgr.

AT BAN0UET: (1) Chuck Strait, Mike 0'Malley, Steve Garrison, Bob Book. (2) Dick Kereny, Marvin Netz, Dean Drake, Jesus Meza. (3) Russ Barnes, Wayne Key, Jerry Pugmire, Bob Dunlap. (4) Jim Homan, Jim Barlow. (5) Jim Ouillen, Jay 0'Malley.

(6) Wally Pensinger, Dr. Fred Exner, Marv Setzer, Jim Stewart. (7) Harold Smith, Jim Stewart. (8) Bruce Martinek, Don Kruse, Jim and Rich Gonsalves. (91 Martv Christy, Sandy Crawford. (10) Steie Bai-

low, Jim Homan. (11) Maury Lind, Russ Barnes, John Brecheisen. (12) Larry Cirac, Mike 0'Malley. (13) Robert Ryan, Rod Morrison. (14) Tom Suffolk, Mark 0ligschlaeger, Pete Seivert. (15) Don and Chris Hossack.

CHUCK LINK executive director

A S RECESSION settles in, the lrltemptation for a cost-conscious company is to cut advertising. Why throw money down a rathole, so the argument goes, when consumers aren't buying anyway?

Some companies are reasoning differently now, especially in light of 1974-75 recession. Their view: shortterm cuts in advertising can spell longterm trouble for sales and profits. You should keep in mind that ad reductions can further worsen a company's slow recession-period performance and make for tougher recovery period scramble to win back prospects, customers. Weigh carefully any proposals that would have you veer from maintaining your current level of advertising. (From Howard Niles, "Advertising Versus Recession, " Dun's Review, April 1980.)

Credit collection is an unappreciated art. To judge it, ask these questions: What percentage of payments are generated by the first collection letter? the second?

Do your collection series (be it letters, calls, telegrams, a mixture) become progressively stronger? What is the cost of each call? Which collection medium brings in the most money? What is the cost of each dollar brought in by mail, by phone? Says one collection expert: "lf you have never taken the time to find the answers to these questions, you really don't know the effectiveness ofyour collection procedures."

Tips for the collections artist: Before you write or call, have all facts at hand.. date of sale, when last payment made, amount paid. Don't let a promise to pay slide; follow up. If you threaten action take it. your reputation is on the line. Inject a second party letter into dunning sequence. their effectiveness is proven.

If the payment problem is due to legitimate customer dissatisfaction, then ensure that complaint gets attention from the proper department: this can allow your collection efforts to play a role in improving customer relations. Don't antagonize; don't apologize. Your attitude should be: "This is my money; I have every right to it."

Important: Don't let a conversation end without an agreement reached on when payment will be made. And repeat the agreement struck. When making collection call, use the strategic pause: You identify yourself and state the reason for the call. then pause for six seconds. This puts you, the collector, at an advantage. The customer feels compelled to explain himself.

(Adapted from Credit and Financial Management, Sept. 1974, Jan. 1975.)

Ten ways to increase sales right now: (l) Stop your employees from parking in front ofyour store entrance. (2) Post your store hours on the front of vour buildine. (3) Wash the windoris. (4) Take ihe old metal signs off your gate, the posters out of your windows, and the stickers off your doors. Old faded signs suggest old, tired business. (5) Check to be sure every product in your showroom is priced. (6) Turn all the lights on. (7) Move all the damaged, discontinued, dirty merchandise awav from the front door and sales counter.'(8) Go to your "back room" and move the stuff out to the showroom (leave out-of-season merchandise in the back room). (9) Go get cleaned up. you'll be a mess by now from all the dust you've been raising. (10) Go to your office and lock the door. Don't go in. Lock yourself out. And spend the rest of the day on your own market research. You can't do that cooped up in an office. You need to know what your customers are thinking before you can effectively write advertising for your company.

Headquarlers

KNI

HARRY MENDENHALL executive vice president

Merchants Association of Northern California

&VIEWS

fnnllteo PERSONNEL is still

I the key to a successful operation.

To assist retailers in improving the capabilities of their staff we have scheduled two seminars in November (one in Sacramento and one in Sunnyvale) on lumber. These seminars will be conducted by the Western Wood Products Association staff and will cover the use of the various grades and species of wood. The seminar is intended to teach sales and yard per-

sonnel to provide the proper species and grades to the contractor and do-it-yourself customer.

Another seminar lead by the staff of the American Plywood Association will be conducted in February to train sales and yard personnel on the new grades and uses of plywood. It will serve the same basic purpose as the Lumber Seminars.

The Association's annual management seminar will be conducted at the Asilomar, Pacific Grove, January l6-18, 198 l. Merle Mensinger, chairman, education committee, has developed a program that will include an advertising workshop, a credit workshop and an internal operational organization seminar. This seminar will provide a great op-pornrnity for owners, managers and key personnel to gain knowledge.

During the 1980 annual management seminar, Bob Curtis piovided a three-hour securlty seminar, but most of those in attendance said it was too short and asked to have him return for more detail. The Association has arranged for him to conduct a one and one-half day security seminar, March 20 and 21 , in San Jose, for dealers and key personnel.

WHAT

IS BUSINESS LIKE?

Visits through the Association area by LMA pres. Don McCann have shown that we have not had an explosive growth during this past vear. but neither have we fallen into the death throes of iecession. Those businesses with foresight who developed a good do-it-yourself trade have found an increase in business of around l\Vo. Dealers who had planned for and executed a change in inventory from contractor to homeowner trade havt stayed even with last year. The ability to be flexible with capital and merchandise is the winning combination. Of course, there are some areas where construction is still continuing at a comfortable pace but, in general, home starts have dropped about 507o. - Companies which had not planned for a continual growth have found themselves in considerable hardship this year. The slowdown in sales has created a capital shortage.

For those lompanies which have had a reasonably successful year, there has been a major improvement in operations. There has been enough time to reorganiz-e, paint, clean up the yard, get rid of dead wood, make needed repairs and modernize the plant. The result has been spectacular. Lumber and building material companies have achieved the appearance of first-class operations, giving considerable pride to the employees, the operation and the association.

Congress Urged to Nix Plan

Congress should reject the Carter Administration's timber production plan, the National Forest Products Association says, because it doesn't meet the nation's wood demands or solve forest product export trade deficits and inflation.

The industry group submitted to a Senate Agriculture subcommittee its own timber program to meet U.S. consumers' future wood needs at reasonable price levels and to position the United States as a net exporter of wood products.

The subcommittee held hearines on the Administration's 1980 Proe=ram. Assessment and Statement of, P6licy. which are required periodically by the Resources Planning Act (RPA) as a federal blueprint for managing the nation's forests and other natural resources.

"What you have received is a program that is not responsive to the Assessment; is a no-action, businessas-usual approach; and has an im-

plied national eoal of programmed inflation," said Gene S. Bergoffcn of the National Forest Products Association.

The Administration's statement of policy admits that the decadc of the 1980s will see unprecedented demand for wood for housins as the World War ll "baby boom" matures, and that the National Forests, the nation's commercial wood bank. are uniquely situated to help solve this problem, Bergoffen said.

But then the Administration's Program calls for a timber sale level of only I 1.9 billion board feet in fiscal 198 l. down 300 million board feet from the fiscal year 1980 sale level of 12.2 billion board feet. he said.

Under the Administration's recommended Program, it would be 1984 before the sale level is back to 12.2 billion board feet if the hieh tarcet is used. If the low target is"pursuE<l, the level will be only 11.0 billion board feet in 1984. or 10Vc below the 1980 level.

Under the industry's timber pro-

gram of wood consumer goals. Bergoffen said, softwood lumber prices would bc about JOQ lower in-20-10 than under the Administration's high production target; softwood plywood prices would be about l-57c lower, and the United States would be a net exporter of softwood producLs.

Bergoffen said industry's program! as opposed to the Administration's high target, means that by 2030: (l) total softwood timber harvests would increase by 52c/", as opposed to the Administration's 36clo: (2) National Forest timber sales must increase by 15% by 2000. as opposed to the Administration's l5%: (3) timber harvests on industry-owned lands must increase bJ" 25%, as thc Administration also concluded: and (4) harvests from non-industrial private lands must increase by 807c, as opposed to the Administration's ,167c. Bergoffen said the forest industry agrees with the Administration that, in the long run, private lands will be a major source of the nation's wood supply.

Begins Second Decade Hardwood Club

they also find time to socialize with each other.

Recent activities have included a night cheering the California Angels at the Big A, a day at the races, and a cruise along the Mexican Coast. Future plans include the annual Christmas dinner/dance at the Los Angeles Biltmore Hotel, the first annual golf tournament, and a continuing speaker program at monthly meetings.

By Craig B. Kincaid Robert S. Osgood, Inc. [,os Angeles, Ca.

THE Los Angeles Hardwood Lum! berman's Club, a group dedicated solely to comradery and fellowship, has begun its second decade under the leadership of newly elected president, Craig B. Kincaid, managerof the hardwood lumber departrnent at Robert S. Osgood, Inc. While they do manage to compete for their share of the large Southern California hardwood market,

The club's primary activities are luncheons or dinners on the second Thursdav of the month where memben bedome acquainted on a purely social basis. Often these friendships facilitate later business dealings, or they lead to the sharing of mutual problems related to business, but ultimately to greater communication.

For ten years the club has been governed by a single, unwritten bylaw: no lumber business discussed at meetings. "It's that one rule that makes the club enjoyable," said newly elected vice-president Gage McKinney, manager of MacBeath's Brush Industrial Hardwood Co. "It also makes it legal." he added, referring to Federal anti-trust laws.

The Merchant Magazine

The formula seems to have worked well. The first ten years have seen the club grow from a nucleus of five to 49. The club was founded by Ken Tinckler, Stahl Lumber Co., the first president; Bob King, the first v.p. and Jeny Lapin, the first treasurer, both of Mercury Hardwood; and Robert Sherratt; and Jack Havens, Heritage Hardwoods.

The membership has grown to include most of the prominent hardwood lumbermen in Southern California: it also includes members from San Francisco and Memphis, Tn. David Cutler, editor-publisher of The Merchant Magazine was made an honorary member two years ago.

Along with its social activities, the Los Angeles Hardwood Lumberman's Club has also made regular charitable contributions during its history. Past recipients have included the Blind Children's Center of Los Angeles, the Salvation Army, Children's Hospital of Orange County, Ca., the National Hardwood Association's Grading School, Memphis, Tn., and many others.

During its ten year history, the Hardwood Club has graced some of the finer eating and drinking establishments of Greater Los Angeles. In the (Please turn to page 74)

YOU'REr0$l1l THEM. until you hqve purchhsed from us.

It's reallV hard to get good seruice, Quality lumber, reasonable prices pnces, E prompt delivery and other servtces vou mav need. we cater to these needs.

The people at Mariner's Forest Products, Incorporated specialize in hardwoods and milling. We also sell plwood (in manV species), softwoods and marine grades.

Mariner's on-site milling service includes surface aning, rippinq and mouldinq. The numerous planing, mou npptng machines allow for additional styles of stock and custom hardwood moulding.

With our 90,000 square feet of operation, we canvvtLr I vu,r JrJ leet ot operauon, can pro_ vroe Vour needs... carload bV carload or stick bV stick

Successful hardwood woodshop program

flrue OF the most challenging and V successful high school w-oodshop programs in the West got underway lg-ain this Fall at Canyon High School, Anaheim, Ca., and asain the classes are filled.

Story at a Glance

Woodshop students produce handsome furniture in classes . . . beautiful hardwoods utilized . instructor sees renewed interest in wood.

, As in years past high school students are busily designing pieces of turniture, roll-top desks, grandfather clocks, china cabinets and iecretaries. all of which seem beyond the capa- bilities of high school juniors and seniors. And yet by Spring many of these plans will be realized in completed works wrought from the most beautiful hardwoodi.

"The parents are always flabbergaste_d when the kids bring the projects home," notes Ed Ernst, instructor and mentor of some of the finest high school woodworkers anywhere. "l accept nothing less than ihe srudents' best efforts," he adds. Ernst

demands a serious commitment from his woodworking students, then he inspires them with his own drive, selfdiscipline and positive thinkins.

The fruits rif Ernst's teach"ing, of his students' commitment, and of the endless hours of painstaking woodworking are truly amazing. They are displayed each Spring at a show that h,rnst arranges at the Mall of Orange, near the school. It's the pay-off-of the year for both students and'instructor.

"It's impressive to see students attempt and complete difficult working operations and then to present their work to the public at the-end of the year. People are astounded. And the kids hold their chests out. thev're so darn proud," Ernst observes.

More than 100 projects were displayed at last Spriig'i show, including full length diessi-ng minors, cedar chests and an early American oak cradle. Sophomore Mario Maittea displayed an oak china hutch com-

(Please turn to page 8l)

EIIDLESS H0URS of painstakino work went into these impresiive pieces-of furniture created by students in'a hioh school woodworking class. Fine hardioods, a dedicated teacher, and committed students produce similar results each year.

SPECIALIZING

IN PINE AND FIR PRODUCTS FOR THE INDUSTRIAL AND RETAIL MARKETS.

Tips on Holiday Tool Sales

THE HOLIDAY season brings I among other things many customers looking for a power tool to give as a gift. You and your staff should be prepared to guide them in their choice.

Some judicious signing, give-away literature, and the help of a knowing sales penon will build the customer's

confidence. Portable power equlpment is recommended for any aroundthe-house project up to and including major construction. Stationary power tools are good investments only for those who pursue wordworking as a hobby.

Th'e basic power tools for a do-ityourselfer include a power drill, an

orbital sander, a saber, reciprocating, or circular saw, and a router. With these tools a homeowner can tackle most repair, maintenance and improvement iobs.

' Often th-e customer looking for a eift item will be concerned about the iafety of power tools. They are hesitant io give a gift which might result in an injury. You can reassure them by oointine out that power tools are as iafe as- the user 'makes them' The Power Tool Institute has a major consumer safety program' By contacting them. vou ian obtain literature which you cair include with Purchases.

Another idea would be to Plan a safety clinic for January and include an invitation in each gift package. You also can suggest the purchase of safety glasses and clamps or vises for secuiing work to keep fingers safe as add-ons to the eift.

Story at a Glance

How to help a customer select the right power tool for each person on his gift list . . starter sets, accessories, add-ons . sell safetY, quality, confidence.

The power drill is a workhorse for the average homeowner because in addition to drilling holes in a variety of materials, he can with special accessories drive and remove screws, polish, grind, buff, sand, and saw. For home workshops, there are three sizes, Yr, 3/a, and Vz inch. These fractions refer to the chuck size. The chuck, for the uninitiated, is the round metal device on the business end of the drill. It has jaws which hold the bit shanks in place.

Motor loads are classified as light, medium or heavy duty. Ratings listed on the drill nameplate usually include amperage. The higher the amp rating, the more powerful the drill.

FflgLl IF

A lz inch drill is seldom needed bY a homeowner. While the /a inch will handle most jobs, the 3/a inch can take on heavier jobs. It has an advantage in that it can use both 7a inch and 3/a inch twist drills as well as special accessories. A variable sPeed is a definite plus. This means that the motor winds up from zero to full capacity rpm. depending on how hard you iqu'eeze th'e triggEr switch' This allows the user to adjust sPeed as needed in the work.

Another desirable feature is reversible action. This permits removal of (Please turn to Page 55)

WE SERVE THE WEST FBOM FOUR LOGATIONS

MacBeath has inventories and extensive stocks of three and four inch top grade lumber in sugar pine and hardwoods including maple, cherry, walnut, ash and others. In addition, we maintain excellent stocks of one and two inch hardwood and spruce. We also offer mouldings, treads, risers, sills, dowels, thresholds, fine plywoods, veneers and chopping blocks. Accessory supplies and millwork facilities give complete buying convenience with quality assurance second to none.

7653 Telegraph Road

Montebello, CA 90640

(714) 994-6240

(213) 723-3301

930 Ashby Avenue

Berkeley, CA 94710

(415) 843-4390

1576 South 300 West Salt Lake City, UT 84115

(801) 484-7616

Main Office

2150 Oakdale Avenue

San Francisco , CA 94124

(415) 647-0772

Distributor pioneers hardwood showroom

It's been a decade since the Virginia Hardwood Co., a wholesale hardwood flooring distributor in Monrovia, Ca., pioneered the idea of providing a showplace where decorators, designers, and the general public could come to view beautiful hardwood flooring designs displayed in an attractive atmosphere.

This concept proved eminently successful. Today, Virginia Hardwood has gone one step farther. A

recent remodeling of the showroom makes it possible for a visitor to view an even greater number of panel displays showcasing the most famous brands of hardwood flooring in the world.

The floor of the showroom has remained unchanged. It is divided into six squares ofoak plank, approximate- ly l0ft. squile. Each has a different color stain: white, green, yellow, terra cotta, toast brown, and blue; applied

unadulterated directly out of the can. Entering the showroom, a visitor sees a series ofgently angled walls providing the backdrop for vertical floorto-ceiling displays of plank flooring in a wide selection of finishes and textures.

Farther down the room. the walls are divided horizontally to spot-

(Continued on next page)

BEAUTIFUL HARDWO0D is showcased in the Virginia Hardwood Co. showrooms.

Those planning new construction or remodeling are welcome to come, look,

touch, and learn about more than '100 samples of wood and pattern.

HARDWOOD SHOWROOM

(Continued from previous page)

light a number of parquets and unusual patterns.

In an adjoining side room wing panels on the wall display over 100 unusual and beautiful samples of wood and patterns. Each is labeled according to brand, name of species, trade qaqg, and finish, and whether prefinished or custom finished.

Dave Ferrari, president of Virginia Hardwood, is pleased with the popularity of the showroom. "The people who come to this showroom senerally are not lookers. They are Suyen who are interested in finalizine their decision as to what products io use. Being able to see the finished product first hand, to touch it. and to be better able to visualize how it will look in their particular project is the big selling point."

There is a constant flow of people through the showroom, says Ferrari. They come by twos and threes gener- ally. A high percentage are homeowners interested in remodelins or new construction. "This does-not imply that most of our business is residential," explains Fenari. "The commercial users such as shopping center malls, commercial office buildings,

and stores, usually have an architect or decorator who is familiar with the material to determine what will be used. "

Virginia Hardwood Co. serves Southern California, Arizona, Southern Nevada, and Hawaii, and has branch offices and warehouses in San Diego, Ca., and Phoenix, Az. The 20,000 sq. ft. main office and warehouse in Monrovia has over 200 different wood items in the inventorv.

Oak Floor Seminar Film

A highly informative audio-visual presentation on oak floors is now available for rent or purchase by anyone associated with the floorins or building materials industry.

Entitled A Short Seminar on Oak Flooring, the 22-minute presentation offers detailed information on the characteristics of oak flooring, handling procedures, site conditions, subfloor preparation. laying, and finishins.'In'demonstratins t[e differences-in strip, plank, aid parquet styles and how each is applied, it also teaches the viewer to judge a satisfactory installation.

Produced jointly by the American Parquet Association and the National Oak Flooring Manufacturers Association, the color film is based on

material developed for the Hardwood Flooring Installation School.

The presentation is offered both in cartridge form (sound and audio on continuous tapes) for LaBelle automatic projectors and as 35mm slides with separate cassette sound tape. The sound tape is pulsed to change the slides automatically on carousel-type projectors. Slides may also be changed manually by following a typewritten script which is provided.

With tips on how to insure goodlooking floors and avoid problems and job call-backs, it serves as an excellent training tool for new people and a quick refresher course for installers and finishers. Others who can benefit from the fact-packed presentation are building materials and floor covering dealers, architects and interior designers, and salesmen of all types of flooring.

The film can be bought or rented for $16 in the LaBelle cartridge version. When returned in sood condition, $10 of the rental-fee is refunded. Charge for the 35mm slide version is $46, of which $34 is refunded when slides are returned. Two to three weeks are necessary for delivery. The film may be ordered from the National Oak Flooring Manufacturers Association, 8(X Sterick Building, Memphis, Tn. 38103.

treat your lumber right." Our

STEVE RYAN Ceneral Manager

National Forest Products Week

President Jimmy Carter has set Oct. 19-25 as National Forest Products Week to "promote awareness and to recognize the efforts of the thousands of men and women who-have devoted their lives to managing" America's valuable forest resources.

The President said in his proclamation that the vast forest resource "provides many of the products we depend upon-lumber for our homes, paper for recording our thoughts, fuel for heating and cooking, and the basic elemen6 of thousands of 6ther productl." Researchers, he said, are finding ways to speed the growth of trees; discovering new methods for protecting forests from fire, insects, and disease, and developing production methods for more fully utilizing our wood resources.

"While oir forests-continue to meet our demands for wood and recreation today, careful management is needed if thev are to continue to do so in the future," the President rioted. "All of us need to become more aware of the role woodlands play, directly and indirectly, in our lives. We must strive'to improve our small woodlots as well as our large, professionally managed, public and private forests. "

AskaLeading Question

Find out how well a job candidate communicates by asking "Tell me about yourself."

His response will show you how he handles himself. He will probably reveal information which you can not ask such as ase and marital status.

C00L 0UTD00R living in a redwood setting is not a hard idea to sell, by capitalizing on the home improvement interest generated bythe' public's new stay-at-home attitude. Promotional ideas available'from the California Redwood Association, Dept. RDS, One Lombard St., San Francisco, Ca. 94111, will help dealers to get their share of the big ticket sales.

NINE ISENOUGH.

Now Magnavox offers all the video cassette recorder features your customers have been asking for.

Our table-modelfoursome offers up to 1 44ay, seven-event u nattended preprogramming; six-hour capacity; still pause; stop action; slow motion; picture search; along with sleek, trim styling.

Our three new "Escort 6" portables feature a compact tape deck that weighs in at about 11 pounds. Our top-of-the-line model 8372 is the

Rmost versatile Magnavox VCR yet. lt can be preset to record-unattended-up to seven different television events within a 144ay period. Plus one event at the same time every week.

And our pair of Chromavue@ video cameras has the electronic wizardry and features video buffs most desire. Ask your Magnavox rePresentative about all seven of our video cassette units and our two video cameras. And see why they're more than enough

The brightest ideas in the world are here to play.

Chinese Tour O'Malleys

A six-man delegation from the Building Construction Bureau of Beijing (Peking) recenrly spent rwo months in the Phoenix. Az.. area studying building and construction technologies.

Among the hosts for the visit was the O'Malley Companies who took the delegation on a two day tour of the Glendale Truss Plant, Contractor_& Industrial Yard, O'Malley Pipe, O'Malley Glass, the West Side Mill, the Energy Division and the Glendale BMC.

Chen Chiu-Cheng, the only English speaking member of the group, served as translator asking questions about the manufacturing piocesses and relating the answers to others in the group. Tour members carefully inspected machinery and processes, taking notes and diawing'diagrams.

Jay O'Malley, Jim Barlow, Dick Kereny, John Shipley, Paul Conley and the managers of the units included on the tour learned much about construction in China. Concrete and masonry are widely used there since wood is in short supply and reserved for window and door frames and temporary building. Because the building industry is run by the government, there are no layoffs. Wages, low compared to those in

the United States, are augmented by low rents. about 4 to 5E; of wages'. free health care, and free education for children through college.

The Chinese delegation headed by Wen Yi-You, deputy director of the Building Construction Bureau of Beijing, was impressed by the efficiency and advanced management system employed by the O'Malley manufacturing operations.

Lumber Pile Low in'81

The Western lumber industry may not be able to fill 1981 lumber demand in an orderly manner. "All the major elements for trouble are evident," H.A. Roberts, executive v.p. of the Western Wood Products Association, warns.

The present economic conditions that have crippled homebuilding, the largest single market for Western lumber, in 1980 have forced Western softwood lumber producers to slice their inventory positions to very low levels. Some mills reportedly are not building log decks for normal winter production schedules. If a strong demand develops early in 1981, producers may not be able to fill it.

Compared to 1980, next year

should be a year to rejoice in the Western lumber industry, a transition year between one of the worst of recent record and the anticipated high demand of the mid-80 s. A WWPA l98l forecast expects 1,600,000 housing units to be built in the United States.

Lumber demand is expected to be up 12010, nearly 4.0 billion board feet. Western lumber mills should produce l7.l billion feet,1.7 billion feet more in 1981 than they did in l 980.

Current high interest rate levels are predicted to drop slightly in the near future, but they will probably move upward later in the year and oninto 1981. The WWPA originally forecast 1,300,000 units to be built in 1980, but feels very confident of a 1,200,000 unit performance by housing.

The bright spot for 1980 will be lumber exports. These should reach a record-level 2.0 billion feet. The rise in export demand is attributed to increased demand from Italy, Japan, Canada, Mexico, Spain and West Germany. The Japanese are expected to demand more lumber, in place of logs, due to more Western mills gearing their production to Japanese markets which use different sizes than American home builders use.

Higgins Goes International

Harry Anthony, president of J. E. Higgins Lumber Co., has announced the formation of a new division, "Higgins International," with offices at the corporate headquarters in Walnut Creek, Ca.

Hieeins International will import and diport lumber, plywood and all types of manufactured wood items throughout the United States.

The manager of this new division will be Dick Osmundson, formerly with Atkins Kroll, San Francisco, assisted by John Enright of J. E. Higgins Lumber.

Hardwood and Lindane

Preliminary findings of the Scientific Advisory Council disagree with the Environmental Protection Agency's proposed cancellation of hardwood lumber uses of the insecticide lindane.

Pointing out the benefits of lindane use and the lack of an adequate substitute, the SAP, a group of health scientists, recommends that forestry uses and hardwood lumber uses of lindane be continued with practices to insure safe levels of worker exposure. The cancellation proposal would phase-out use of lindane for

hardwood lumber treatment over a two-year period.

Both George E. Kelly, executive v.p. of the Southern Hardwood Lumber Manufacturers Association, and James L. Gundy, executive v.p. of the Appalachian Hardwood Manufacturers Inc., favor continued use of the insecticide.

Hardwood to the Rescue

New drying techniques may enable hardwood trees to relieve the demand on the softwood forest from paper product manufacturers.

The U.S. Forest Service laboratory, Madison, Wi., has discovered that if pressure is applied while hardwood pulp is being dried, it will produce a heavy paper suitable for uses such as linings on corrugated boxes.

Using normal drying procedures, the short stiff fibers typical of hardwood produce a paper that tears easily and has a rough, rubberlike surface. Hardwood constitutes 55Vo of the nation's forests.

Management Skills Quiz

Read the following questions on management techniques and rate yourself on each with a number

from I to 10. See scoring at the end of the quiz.

! Do I have a clear understanding of my role?

u Am I aware of the effect of my actions on subordinates?

tr Do I plan and strive to motivate my employees consistentlY?

! Have I developed teanrwork in my departnlent or company?

n Do I balance encouragenlent and criticism ?

n Am I tactfulwhen disciplining an employee?

n Do I understand their reactions to my supervision?

n Do I allow subordinates to freely express their opinions?

tr Do I resolve conflicts in a constructive way ?

Scoring on individual questions: l0-9 definite nranagement strengthl 8-7 above average effectiveness: 6-5 average: 4-3 below ruverage: 2- I shante on you. An overall score of less than 60 indicates that you need to uPgrade Your nranagement skills.

Our beautiful new facility is designed and equipped to provide you with the fastest and best service possible for your order.

We're set to serve you better

Call us for your needs in CEDAR (siding,paneling,plywood, clear & knotty) HARDWOOD(lumber, plywood, treads and risers) FLOORING (parquet, plank, strip, finish and sandpaper) TRUCK BODY (flooring and stakes) PLUS: Particleboard, Shakes & Shingles, Laminated Countertops, Adhesives and Cork. Milling facilities are also available.

Baker Hardwood: new facilities, to serve you even better.

Specif ications about our new lacility include: 4 paved acres; a spacious 4,000 sq. ft. olfice that is a living hardwood display; 600 ft. railroad spur; 35,000 sq. ft. warehouse; 7,000 sq. ft. lumber shed; and a 4,000 sq. ft. mill.

Baker Hardwood:

3131 Hoover Ave. o (P.O. Box 936) National City, Ca. 92050 o (7141269-8102 ESTABLISH

Writing Down Inventory

Although the Internal Revenue Service now bars businessmen from writing down excess inventory at below cost, you can still do it if you meet one of two requirements, advises Alexander Grant & Co., a national accounting firm.

One is that the excess goods must have been verifiably offered for sale at the lower price during the normal course of business within a reasonable period of the inventory date.

The other is that the goods are unsalable at normal prices because of damage, imperfections, shoPwear, style changes, odd or broken lots. or similar causes, and are offered for sale at reduced prices within 30 days after the inventory date.

Thomas Parsons, national director of tax practice of Alexander Grant, says these are the only exceptions to the recent IRS ruling that companies must use the "lower of cost or market" (replacement cosl) in stating their inventories beginning with the tax year ended Dec. 25 1979. and all subsequent years.

The ruling grew out of the Thor Power Tool Co. case in which the IRS held that the manufacturer

could not write down excess lnventories to scrap value for accounting purposes because such a writedown was inconsistent with IRS regulations. The U.S. Supreme Court upheld the IRS early in 1979.

However, other companies using the same write-down method that Thor used were not compelled to follow suit until the IRS ruling on Feb. 8, 1980, made the change mandatory for all companies.

The inrpact of the ruling will be to wipe out nrany of the losses on inventories that companies have been claiming. and in turn raise company profits and taxes. ln most cases, payment o[the added tax for 1979 may be spread out over l0 years, according to Parsons.

IRS has also warned that taxpayers who do not use the Prescribed inventory method "will have filed a return not in accordance with the law."

Employee Hiring Hints

In selecting salespeople, you can often use the not so obvious signs as clues to the PersonalitY and ability of the candidate.

Check for unexplained breaks in the emnlovment record as well as

many jobs and residences. Observe personal habits for traits which will be annoying to you and your customers. Watch for indications of poor organization such as no1 filling out the application completely, per instructions, and being late for the interview.

Ask open end questions lo unearth motivation. Be understanding with no disapproval. Encourage them to open up and talk.

Psych Them Out

Proper management psychologY can improve staff effectiveness. Management can establish an emotional tone in the office bY sharing good moods with the staff. Bad moods can be alleviated bY talking them out with a sympathetic person.

Managers also should be flexible with ingrained personality habits of enrployees. Usually there is no way the behavior can be changed. If it cannot be accepted or modified bY nroving the employee to another slot, it is best to disntiss the person. A behavior pattern that continues after several counseling sessions is not likely to change.

John Mullin has been promoted to gen. mgr. of the Mullin Lumber Co., based in Los Angeles, Ca. Sterling Wolfe, Jr., Marquart-Wolfe Lumber Co., Orange, Ca., recently vacationed in Or.

Ken Thompson, Southwest Forest Industries, City of Industry, Ca., was recently in Az. on company business.

Pat Bennett, president of the Imported Hardwood Products Assn., and O. Keister Evans, exec. v.p., met with SEALPA and major supplying associations on a recent trip to the Far East.

Mike O'Malley and Steve Garrison, Mallco Distributors, Phoenix, Az., won the LAGNAF Trophy, donated by the Old Tub Distillery Co., at the annual yacht races at Ajo, Az.

Aram Mardian, Mardian Construction Co., Phoenix, Az., is taking it easy after a recent illness.

Jim Summerlin, Sumwood, Inc., Los Angeles, Ca., is back from an Orient buying trip.

Patrick Custer has been promoted to lumber sales mgr. at GeorgiaPacific. Sacramento. Ca.

Herman W. Glover, lleld services division director, American Plywood Association, was recognized by the board oftrustees for 25 years ofservice; Bronson J. Lewis, exec. v.p., for 20 years.

Gerald "Jerry" Griffin, a former wholesale lumberman on the San Francisco Peninsula (Ca.) is herewith asked to contact his old pal, Jim Cooper, also a former lumberman, who would like to get in touch with his old buddy. If anyone else knows where Jerry is, call Jim (collect) at (213) 274-1905.

Kurt Nelson is new to purchasing at McEwen Lumber Co., Seattle, Wa., replacing Fred Blackmon who is now at High Point, N.C.

Doug Gremmel, sales mgr., 3-G Lumber Co., Wren, Or., has retired.

Keith Kersell is the new wood technologist of the California Redwood Association, San Francisco, Ca.

Lee Haskin is now pres. of the E.A. Nord Co., Everett, Wa., succeeding Paul Eklund who has retired.

Anthony McClure is exec. v.p.; J.D. Springer, senior v.p. and gen. mgr.; John Sapaula, v.p., operations.

Dennis Nelson is now selling for Stockton Wholesale Lumber Co., Stockton, Ca.

Jim George is new to the sales staff at Capital Lumber Co.., Albuquerque, N.M.

Ron Morton has joined the industrial sales staff at Tree Products Inc.. Lake Oswego, Or.

August H. Klem is now mgr. of process engineering and quality control for Kaiser Cement Corp.., Oakland, Ca.l Arthur Quinones is succeeding him as mgr. of the Lucerne Valley, Ca., plant.

Carl Henriksen has been named v.p. and gen. mgr., hardboard div., Evans Products Co., Portland, Or., according to Peter H. Koehler, exec. v.p. and pres. of the forest fibers group.

Steve Freeman, Stephen G. Freeman & Co., Newport Beach, Ca., is a founding father of a new organiza- tion, the Dull Men's Club of Newport Beach. With every member a v.p., qualifications may (or may not) include: a set of pencils, with plastic shield for your shirt pocket, long side burns, no jogging, nothing that's "in." Steve points out that one member is so out of it he, "thinks that a migraine is the name of a new cereal."

W.F. Strelow is the new v.p., corporate marketing services, Masonite, Corp., Chicago, Il.

Jim La Barber is the new director of sales and marketing, Home Hardware, Fullerton, Ca., according to Mike Hammitt, pres.

Charlie Mickelson is now in sales at Sierra Pacific Industries, Redding, Ca.

Richard Parrish is the new v.p. of Pacific Northwest operations, timber and wood products group, Boise Cascade Corp., Boise, Id.

Harold M. "Angus" Frodsham, South Bay Forest Products, Orange, Ca., and his son, Jim, were recently in Toronto, Canada on (mostly) business. The elder Frodsham later visited in Northern Canada, where he spent his early years, before fly- ing to American and Western Samoa, where he visited the grave of author Robert Louis Stevenson; and then on to tour New Zealand.

Bill Lamb is managing the new hardwood dept. at South Bay Forest Products, Orange, Ca., with an assist by Dianna Sylvia of the local sales staff. Galen Smith is new to outside sales. Roger Braniger and Rick Cunningham recently mill tripped to B-C, Canada. Bill Rebok has retired from the Sonoma Wood Products div., after 30 years. Celebration included co. brass. recent retirees Ed Lane. Ken Burkes and Spencer Grenn and former Sonoma Wood Products Co. owner Phil Nell, now manager of LouisianaPacific's Samoa div.

Don Kelleher and Harry Lyon, Kelleher Lumber Sales. San Rafael. Ca., are back from an Oregon mill trip.

Ed Fountain, Sr. and Frank Bader of the Ed Fountain Lumber Co., Los Angeles, Ca., recently returned from a trip to the Tahsis mill on Vancouver Island, Canada.

Ted Schafer, Sr. has .ioined Inland Lumber Co., Colton, Ca., as sales mgr. He had been with L-P.

Bob Reid, Reid & Wright, Inc., is returning to the firm's Honolulu office after a summer session at the Arcata, Ca., HQ. Son Bob, based at Arcata, got in a recent vacation at Huntington Lake in the Sierras near Fresno, Ca.

Diane J. Montoya, pres., States Industries, Inc., Eugene, Or., and a member of the Hardwood Plywood Manufacturers Association, has been appointed to the National Mobile Home Advisory Council for a two-year term.

Rick Kellso is the mgr. of the new sales and distribution yard in Medford, Or., opened by Andersonia Forest Products. Inc.. Arcata. Ca.. according to G.E. "Ed" Anderson, pres.

Henry Carsten, who recently retired from the Michigan-California Lumber Co., Camino, Ca., caught a handful of gold nuggets, one weighing3/4 oz., while fishing in the old South Fork of the American River, near Sacramento, Ca.

Steven E. Philion is new to the Palco sales office in San Francisco. Ca.

Dave Damon is the new pres. of the Black Bart Hoo-Hoo Club of the southern Redwood Empire of No. Ca.; Joe Gilley, lst v.p.; Roy Nielson, 2nd v.p.; Bob Handegard, sec./treas.; Bill Carter, immediate past pres.

Joe Schwallie, Carroll Moulding, Huntington Beach, Ca., is back from a No. and Central Ca.. sales trip.

Ed Justus has joined Snow Mountain Lumber in Albuquerque, N.M. He is the son of Vaughan Justus of Justus Lumber Sales and Southwest Insul-Bead.

James H. Shedden is now pres. of Flintkote Building Products Co., Dallas, Tx., succeeding Monte C. Carpenter who has retired. James C. Murphy is replacing him as pres. and gen. mgr. of Flintkote Supply Co., also headquartered in Dallas.

Dave Hicks, Alpine Veneers, Inc., Lumber div., Portland. Or., is also the new Bel-Air Door sales rep for Or. and Wa.

Mike Esposito, San Antonio Pole Construction Co., Cerritos, Ca., has been on an extensive business trip in No. Ca. and No. Nv.

Cindi Tracy is new to sales at Inland Lumber Co., Colton, Ca.

Woody Woodlief, Economy Lumber Co., Campbell, Ca., vacationed in Hawaii last month.

Sam Corso is new to sales at Mission Forest Products, Fresno, Ca.. office, selling agricultural lumber products. He was with Diamond International, Lodi, Ca., according to Jack Smith, pres.

Jim Grace is the new sales mgr. for R & R Cedar Products, Inc., Cottage Grove, Or.

Fremont specializes in a large inventory of high quality Douglas fir boards, dimension, long lengths and timbers shipped from select mills in British Columbia, Oregon and California. We &r€ constantly adding to our selection of western red cedar, pine, hemlock and white fir. Other species and specialty items are inventoried and included in our weekly flyer sent to all Fremont customers.

PERSONALS

(Continued from previous page)

John Wilton, California Forest Products Co., Oakland, Ca., became a papa Sept. 24, 1980; his new daughter is Elizabeth Megan, who weighed in at 5 lbs. 12 oz. Congratulations, John!

Dan Madden is now senior trader in the new Portland, Or., wholesale office of Baldwin Lumber Industries, Atlanta, Ga.

Ralph L. Loe has formed Wood Castle Forest Products, Corvallis, Or.

Bob Leyva is now lumber sales mgr. for California Bay Building Supply Co., Pleasant Hill, Ca. Rich Bazzano is ag and treated products sales mgr.

Bob Siltanen, mgr., Delson Lumber Sales, Olympia, Wa., is now marketing mgr. and exclusive sales agent for Delson Lumber, Inc., and Little Skookum Lumber, Inc., succeeding Mike Rogge who is retiring after 24 years with the firm.

Gale Daugherty is back at it at Simmons Hardwood Co.. Montebello. Ca., after some recent surgery.

Bob Line has joined sales at LouisianaPacific, Whittier, Ca., covering Riverside, San Diego and accounts in Phoenix and Tucson. Az.. on a direct mill basis, according to Bob Heberle, who is on a three-week motor home jaunt thru the Upper Middle West.

Phil Nock and Bob Anet are new to the Jewett-Cameron Lumber Co. trading staff, Portland, Or.

Jerry Carter, Senco Products, Inc., Hayward, Ca., was recently in Reno, Nv., on company business.

Ron Yarbrough is staffing the new Louisiana-Pacific office in Phoenix, Az.

Doug Jones, v.p. and gen. mgr., Hammer Lumber Co., Eugene, Or., has been elected pres. of the local chapter of Sales and Marketing Executives International.

William T. Teachout is now gen. mgr. of Builders Emporium, Ca. retail chain succeeding A.J. Swies who is now responsible for a West coast cluster of The Wickes Corp. operating units including Builders Emporium, according to D.J. Primuth, pres. Wickes Companies.

Ken Bradley, McDonald Cedar Products, Ltd., Fort Langley, B.C., is the new pres. of the Western Red Cedar Lumber Assn. succeeding Gil Emory, Welco Lumber Co., Marysville, Wa. James Ingram, E. C. Miller Cedar Lumber Co., Aberdeen, Wa., is v.p.; Dan McCallum, Weldwood of Canada. Ltd.. treas.; Robert Hunt, Western Wood Products Assn., Portland, Or., continuing as sec.-mgr.

Nadine Fay is new to sales at Hampton Industrial Forest Products, an affiliate of Hampton Lumber Sales Co., Portland, Or., according to Gordon J. King, pres.

Ambrose Caudle has retired as Oregon wood product{ operations mgr. for Georgia-Pacific after a half century in the lumber industry.

Dick Gann is now with Wood Traders Inc., Eugene, Or.

Jim Welch is the mgr. for Keller Lumber Sales, Redding, Ca., new branch office in Modesto, Ca., handling San Joaquin Valley sales.

Elise Lewis, Hubbard & Johnson Lumber Co., San Carlos, Ca., is the new pres. of Hoo-Hoo-Ette Club No. 8l Roberta Schroeder, California Sugar & Western Pine, San Mateo, Ca., v.p.; Judy West, California Sugar & Western Pine, San Mateo, Ca.,2nd v.p.; Jackie Baxter, Weyerhaeuser Co., Hayward, Ca., 3rd v.p.; Darlene Mason, Georgia Pacific, San Jose, Ca., sec.l Kathy Miller, Acro Door, San Mateo, Ca., cor. sec.l Barbara Fitzwater, AFECO, Hayward, Ca., treas.; Sherry Nelson, LouisianaPacific, Fremont, Ca., publicityl Clarice Gorman, Pine Cone Lumber, Sunnyvale, Ca., membership.

Paul Kay, v.p. Weyerhaeuser Co., Tacoma, Wa., Russ Hann, pres., Plywood Panels, Inc., New Orleans, La., Clark E. McDonald, managing director, Hardwood Plywood Manufacturers Assn., Reston, Va., are new appointees to the Dept. of Commerce industry sector advisory committee on lumber and wood products.

(Please turn to page 56)

For the first time

includit g both our harduzood Series and past Hardurood Special Issues!

WIDE APPEAL

Selected from vears ofour

most popular hardwood articles and features, the information contained in these reprints will appeal to old hands in the business as well as newcomers who need to learn fast.

PLAIN and SIMPLE

Written

reprints take the mystery out of hardwood . . . and put the understanding in.

EFFECTIVE

Hardwoods of the Pacific Northwest (19 species)

An uptodate look at Northwest hardwoods (two parts)

A background on alder's popularity (two parts)

The Cinderella tree of the Northwest (West Coast red alder)

Western Maple

Oregon Myrtle, smooth & tough

Developing California hardwoods (black oak)

Northeastern Hardwoods (four parts) (yellow birch, hard maple, black cherry, beech, red oak, soft maple, basswood, ash, white birch, yellow poplar)

A background on walnut

Black walnut

General physical properties of Southern hardwoods (16 species)

Working with hardwoods (16 species)

Hickory's looking good (two parts)

Koa: the Royal Hawaiian hardwood

Buy

Includcs 28 separate reprints!

ASIAN.PACIFIC

Malayan Hardwoods (chart) (48 species)

Some Malayan Hardwoods (two parts) (10 species)

A q[uartet of related Asian Hardwoods (apitong, gurjun, keruing, yang)

The five species of meranti

Ramin: a commercial light hardwood Commercial satinwood

The romance of teak (two parts)

your

own pleasure

SOUTH AMERICAN

Tropical woods from Mexico (cocobolo, goncalo alves, primavera, canalete)

More on tropical woods from Mexico (guanacaste, lingnum vitae, capomo, ebony)

Banak: a mahogany substitute

Cedro: the volatile Latin

The heavyweight and the lightweight 0ignum vitae, balsa)

Two prominent Brazilian hardwoods (rosewood, jacaranda, goncalo alves)

Two varieties of brosimum

THE MERCHANT MAGAZINE

45OO Campus Drive, suite 48O

Newport Beach, Ca. 9266O

Please send me the hardwood reprints checked below. I understand that if I am not satisfied completely I can return them for a complete refund. I'm looking forward to reading them!

n Domestic Hardwoods $10

! Southeast Asian Hardwoods $5

! South American Hardwoods $4

I AII three $16 (the big bargain)

! check enclosed

n Cash enclosed

Name Address City State- zip-

each group singly or save money and get all three for only $16.

Kual's Pre'Hung tptcm hyl lor ltrcll

t&$oorntCililGltl simultaneously drives six screws, gravity-fed f rom hopper, to attach each hinge. \

With Kval'sautomated system for assembling prehung doors, two operators can turn out 500 completed units in a single shift. This speed, combined with the dependability of these ruggedly built machines, means the system will quickly pay for itself. Kval's quarter-century of engineering excellence provides you with a system precision designed to ensure accuracy, no matter

how varied the specifications.

|:NY DI'TY'I'EDLAIE DNII'NGITOUfllGUT|r

Kvat Modet 960

Automatic Strike Jamb

Kval Model 99GF Routing/Boring Maching\! withAutomati"s""''"0'i""'*,*{NililvAtilAcHINERycoilPANY

HOLIDAY TOOL SALES

(Continued from page 36)

screws and backing out of work when necessary. Drill accessories expand the usefulness of the tool. Amonq those most widely purchased are the-sanding disc, wire brush wheel, sanding drum, grinding wheel and arbor, and grinding stone. A lambs wool cover will slip over a sandins disc to turn it into a 6uffing wheel. Pbint out that if these are bought as a package, they cost less.

If the customer is interested in a power saw, there is a choice of three. The saber saw with a varietv of blades is able to crosscut, rip, miter, bevel, and cut holes in almost any material including plastic, thin metal and ceramic. A gear arrangement makes it possible to convert to stroke power with the blade working in an up-anddown motion. A variable speed feafure insures smooth cuts.

The circular saw is not as versatile as the saber saw, but it is ideal for ripping and crosscutting. It comes in sizes ranging from a 4Yz inch trim saw to a l0 inch model. The 6t/z to 7 inch is best for most home chores. An automatic blade guard is essential. Other desirable features include a blade

depth adjustment for shallow cuts, an adjustable baseplate for bevels and miters, and a ripping fence accessory.

Reciprocating saws are heavy-duty saws with the same features as the saber saw. They come in variablespeed to cut metal and lumber.

The router is useful to replace hand chisels, saws, files, and plhnes since it can do all the work these tools do. The more power it has, the faster it will work. Basic bits and an edqecutting guide or router table -e goiod starter add-ons. Specialty bits for making fancy joints and mouldings can be added later.

A power sander can save muscle work on both large and small sanding projects. Orbital-sanders are usudl! adequate for most jobs although disc and belt models are available. The disc is best for removing rust from metal. With the addition'of a wool pad, it becomes a buffer and polisher. The belt sander is best for big jobs such as sanding floors. It should have a dust bag attachment.

Other questions customers ask often concern the chain saw, a must for anyone cutting his own wood. Considered lawn and garden equipment, the best models are usually gasoline powered. Questions also will be asked about cordless tools. While they are attractive because of the lowei price, they

also appeal to women because they are lightweight and easy to operate. Al$ough not for heavy duty jobs, they have their place in the home worlishop. A power pack will make rechargins simpler.

tustomers sometimes ask about the Rockwell hardness test since manufacturers quote it in their advertisins. It is a gauge for determining the hardness of metal used in tools. It is usually applied to internal heat treated parti such as chucks, gears, shafts and rbller bearings.

Power tools and accessories are bie item-s on many Christmas lists. If youi employees are able to provide serviceoriented guidance and help the buyer select the proper tool, the packales from your store will bring much pleisure.

Regs Run Up Tab

Government regulations including those at state, county, and local levels often account foi as much as 2OVo of the price of a typical new home.

Municipal fees can cost as much as $3,265 per house with the approval process stretching out as long as 21 months.

fine Hardwood

o Architectural matched plywood

o Specialty millwork

o Laminated maple tops

o Truck bed decking

o Specialty forest products

o Hardwood dowels

PERSONALS

(Continued from page 52)

David Heinz and Mark Rouf are new to sales at the Fresno. Ca.. office of California Sugar & Western Pine Agency, according to Hugh Rosaan.

Bob Courtney, Pope and Talbot, Portland. Or.. and his wi[e. Lorna. are parents of a baby girl, Tessa Ann, born Sept. 14, 1980, weighing 4 lbs. 2 oz. The baby has an older brother and sister.

Paul G. Nystrom, mgr. of the American Plywood Association Northeastern Region, field service div., is retiring after 27 years.

Jim Peterson is back at work at Knoll'wood Corp., Fulton (Santa Rosa), Ca., after recent surgery.

Dorothy Robertson is now in sales for Stayton Wood Products at their Stayton, Or., mill office.

Bob Sutton has retired as mgr. of Fallbrook Lumber Co., Fallbrook, Ca. Bill Evans is the new mgr. Don Gunvalson is now handling sales.

James N. DeWeese is now director of internal audit for Southwest Forest Industries, Phoenix, Az., according to Raymond P. Elder, v.p. and controller.

Rich "Scotty" Scott, Great Scott Sales Co., Orange, Ca., and family, completed a 12,000 mile (1800 gals of gas) motorhome tour which included 35 states and three Canadian provinces.

Paul Anderson and Ray Trujilo are staffing the Santa Rosa, Ca., office of Gregg-Anderson Forest Products while a partner, Doug Gregg, operates the Eugene, Or., branch.

Redwood

. . . TT'S A NATURAL FOR US!

Decking Clears

Bevel Siding

Handsplit Palings

Timbers To 30' Lath

Plywood Siding

Handsplit Grapestakes

We also invite your inquiries on DOUGLAS FIR _ CEDAR _ PINE _ PLYWOOD GORDY

Jack Millikan, Lane-Stanton-Vance, City of Industry, Ca., and his wife, Gerry, are on a vacation in England, Scotland and Wales.

Kelly Roberts is new to the sales staff of Philips Lumber Sales, Inc., according to Wes Caudill, sales mgr. of the Redding, Ca., office. She will be handling laminated beams, custom timbers, and other lumber items.

Merna "Barney" Lunak, Product Sales Co., Orange, Ca., recently returned from a three-island Hawaiian vacation.

John Wydick has been promoted to mgr. of the Georgia-Pacific warehouse. Reno. Nv., from Sacramento, Ca., lumber sales mgr.

Larry Lindsey is now managing the Flintkote Supply warehouse in Reno, Nv.

Les L. Hagen, sr. v.p., The Wickes Corp., is now gen. mgr. of Wickes Forest Industries Div. reporting to Clark A. Johnson, exec. v.p., according to E. L. McNeely, chairman.

Elmo A. DiSalvo as the new v.p. of western operations for the Hollinee Corp. is the new pres. of, Leatherback Industries and Ceetile. Hollister. Ca

John Reisbeck, former sales correspondent, western regional sales mgr. and western field sales mgr., is now v.p. and director of mktg., Presway Inc., Wisconsin Rapids, Wi., according to William Thomas, Jr., pres.

George R. Griswold, Dant & Russell, Portland, Or., is the new pres. of the West Coast Lumber Inspection Bureau, replacing Ray Swanson, Swanson Brothers, Noti, Or.; Richard Cornish, Mt. Fir Lumber Co., Salem, Or., is v.p.; H.H. "Bud" Moore, C & D Lumber, Riddle, Or., sec/treas.; Dale Woodside, M & R Timber, Inc., Port Angeles, Wa.; Roger Shortridge, Crown Zellerbach, Portland, Or., Floyd Hambleton, Hambleton Bros. Lumber, Washougal, Wa.; Robert Jensen, Far West Fir Sales, Woodburn, Or.; Bill Sporre, Publishers Paper Co., Portland, Or.t Tom Murdoch, Cone Lumber Co., Goshen, Or.: Ira Lowe. Rosboro Lumber Co., Springfield, Or.; Gifford Powell, Clark & Powell Lumber Co., Junction City, Or.; and John Krauss, Rough & Ready Lumber, Cave Junction, Or., new to the board of directors.

('.1). \lc('onville. l)rcs., ('ortrittg Moultling ('orp.. ('orrrirlg. ('1.. is the- ncu prcs. rtl'tlre \\'oocl Nlotrlclirrg lrrrl Millwork Protltrccrs.'l-ont \\ illianrs. Yrrhl Rivcr MoLrltlirlg & I\lilln'ork. Yuba ('it1'. ('u.. \'.p.. .lohn Dean. Spoklrrc Motrltling ('orp.. Spokittrc-. Wa.. tfcils.. 11c\\ dircctors: Loren Forrister. ljorc-st Proclucts Co.. Albuqtrercltrc. N.M.: l.en Richerl. ( hirllcngc Ltttrthr'r & Moulcling. Nlarl'sville. Crt.. arld (ia11 Senrans. Setrrittts MoLrltling ( o.. Slterirtttcttlr'. ( it.

October,1980

THE IHPA'S ROLE

(Continued Jrom page 13)

specifications for imported hardwood plywood. Devblopment of grading standards for lauan doorskins with the Taiwan Plywood Manufacturers and Exporters Association and work with New York officials on the flamespread law which refers to non-fire rated plywood paneling as "highly flamable" also are current. . As the watchdog of the industry. the association is active asainst hampering government regulations. It has been active in the Mobile Home Life Safety Task force working to prevent restriction of plywood paneling in mobile homes; monitored the threat of regulation of plywood panelTg by the Consumer Products Safety Commission, and protested the proposed DOE restriction on the use of pleasure boats, an important consumer of imported hardwood products.

Other association sponsored services include maintaining a placement bureau, and organizing regional meetings as well as an annual convention for members. The l98l convention will be at the Boca Raton Hotel & Club, West Palm Beach, Fl., Feb.25-28.1981.

OregonTopLumber Mfgr.

Tbe 12 Western states produced 20.025 billion board feet of lumber valued at approximately $6.138 billion (wholesale) during 1979, according to the Western Wood Products Association.

In 1978, the region produced 20.780 billion board feet valued at $5.816 billion.

Oregon was once again the single larges! l-uryb9{:P.roducine state in the West. manufacturing, 7.312 billion board-feet of lumber worth approximately $2.234 billion. In 1978, the state produCed 7.416 billion board feet that had an estimated wholesale value of $2'008 billion.

California placed second, producing 4.639 billion board feet of lumber, valued at $l.6ll billion compared to 4.853 billion board feet worth approximately $1.564 billion in 1978.

Washington ranked third in the Western lu,mbe-r producins states with 3.841 billion board feet of softwood lumbe-r valued at $1.083 billion. That compares with 1978 when Washington produced 4.150 billion board feet with an estimated wholesale value of $l'055 billion.

ln 1979, Oregon also led the nation in lumb-er production volume. It-was followed by California, Washington and Idaho. National ranking for other Western states cannot be established until production figures for Eastern states are released by the U. S. Bureau of Census later this year.

4,639 (-4.4%)

3,814 l-7.4%l

1,s93 (-2.0%)

Total 1979 Lumber Production of the 337 (_3.7%l Western States and 227 l-7.0%l

1,257 (+0.1%1

1s8 F2.0%l

170 (-10.1%)

Percentage Comparison of Production from 1978 to 1979 (Volumes shown in millions of bd. ft.)

97 (-25.0%) odr: reTesrATrsrcar.yEARBo0K0F THE IVESTEBIII LUMBER lltl0USTRY

54 (-5.3%)

Copyrighl 1980- lY6t.tn lVood Prodlcti A$ocirlaon

TOP LuMBER-producing state in the West was 0regon, manu.facturino 7.312 billion board feet during 1979. While it led all other slates, 0regon's lumber product-ion declined by 1j%. The onlv state thaf produced more lumber in 1979 than it did in 1978 wis Montana,'up 0.1olo. None of the states shown in the graph above changed positions from the 1978 rankings.

Doug Fir Hem Fir Specializing in Western Cedar products

EXTET{SIVE USE ol redwood characterizes this Sun/Tronic solar home designed as an ideal house for the 1980s .by the Copoer Developfient Association Inc. Architectural grade redwooO ls used'for both interior and exterior detailing. The natural insulator oualities of redwood plus natural beauty and 0remium performdnce are reasons given for using it in applibations ranoino from an outside deck to a wine room and hot tub. The home i-s ldcated in Stamford, Ct.

37 Years of Quality Products

NEW PRODUGTS

and selected sales aids

Ittltlttliiii:i.riii;iti.iiii::ii, .:iliitl:li1:iii:i:L:lilill:l:iltl'.flllllllitilitiiili'l:l$iti:ilitf,l:i!:i:i:!.i1f

Door Problem Solver

The E.A. Nord Co. has developed a new edge profile for its l3la" exterior doors which eliminates a common problem for prehangers and carpenters without adding any cost to the door.

In the past, there sometimes has been difficulty in sizing and beveling fir and hemlock doors. The result has been damaged stiles from machine cutting head chatter and grain tear out.

To eliminate this, Nord factoryprefits all exterior doors to net book width and heieht and machines all stiles with a speiial edge profile. Since both stiles are machined the same, any door can be hung to operate left or right handed and to swing either in or out. While beveling is not necessary, if doors are required undersized, it is still possible to bevel them.

Nord also has recently developed what is reported to be a complete, energy-efficient entry door system. eny-of their stock ftlo" doors with the edge profile can be used in the system.

Bunch of Lunch

The Coleman Lunch PakP is a personal-size cooler in a white, highdensity polyethylene case which can't fade, rust or corrode.

The lid flips over to show moldedin beverage holders. The handle locks in the up position or down to one side.

Tough enough to sit on, it can be used for dry storage of sandwiches and fruit, or to ice down a couple of beverage cans. The flat square pint bottle can be used to freeze water or ciury a drink. It rides on top or at the bottom. With lunch packed in the tub and the beverage bottle on top, there's room for a vacuum bottle.

It measures l2Vz" Iong, 9Vz" wide and 9sla" high and is insulated with polyurethane foamed in place. The liner is resistant to stains and odors.

No Staples, Nails

Acoustic Bond ceiling tile adhesive from 3C installs ceiling tile without staDlins and nailing.

it uJnas acoustiial tile and insulation board toall common building materials or strapping. In a cartridge, it is said to be easy and clean to use. Strons. waterproof and flexible' it deade-ns sound. resists vibration, expansion and contraction stresses. - One cartridge reportedly does the work of a gallon of conventional cement.

Romantic Lighting

Hunt Electronics has a UL listed solid state light dimmer that is lowend matched for full range light dimmins from 75 to 600 watts.

It-also is available in a 3-waY switch.

Other models offer dimmer control with a variable fan speed control and an on/off control switch for a fan light. Also available is a tap-on tap-off switch.

A New Angle

New Handy Square from Macklanburg-Duncan provides both professional homebuilders and weekend do-it-yourselfers with an angle'measure for precision angle cuts in wood.

Made of aluminum, it can be used to make 0 to 9f rafter cuts in roof construction, and also can serve as a saw guide to deliver a perfect angle cut in a 2 x 4 with a hand-held Power saw.

The numerical measurements are etched into the face of it to provide lastinp, readability. All cuts necessary for raTter desien can be obtained from one number oi the scales.

The package contains a how-tobooklet-with detailed explanations of all types of rafters as well as step-bystep instructions and diagrams. s

Aluminum Primer

Goodyear Aluminum Primer bY Consolidated Protective Coatings is designed for use on roofs that are to be aluminized.

It reduces the waiting time to about 24 hours. or as soon as the roofcan be walked on. It can be brushed or sprayed. Minimum application rate ii lVz gal. per 100 sq. ft., depending on the surface condition.

Specially refined penetrants and rejuvenating oils are said to bring back life to dried felts, restoring flexibility and insuring a complete bonding of the floodcoatine.

Draft Evader

A new window insulation system is the Minute Man Storm Window Shade Kit.

The shades are said to provide a IOOVo u-tight seal to block out cold in winter, and save air conditioning in summer. They also create inl sulating air space to cut heat loss.

Installing inside like a window shade. the sYstem comes as a kit includirig hardware and a 25' roll of special double-faced transparent tape.

Shades can be installed with existing window shades, and are available to fit openings up to 37Vn" x 68", 43r/e" x 68", and 521n" x 68". For smaller windows, they can be cut to the size.

The kit comes in a full-color package with photographs that illustrate installation. Also available are literature and sales aids, including a modular POP display, in-store promotions, and co-op advertising, tv commercials, radio scripts and ad mats.

Handy for Mending

Transparent Weatherstrip Tape, a heavy-duty tape 2" by 25'. is new from M-D.

It can mend torn garment bags, seal cracks in window panes, and rePair garden hose.

Five sizes of M-D Weather-Seal Foam Tape have been reduced in cost to dealers by an average of ll%o as a result of a new technique reducing manufacfuring costs.

The weatherstrip is a heavy-duty closed-cell foam tape used to seal air and moisture leaks around windows and doors.

An Eye for Safety

Automatic garage door opener safety is available with the Chamberlain Manufacturing Corp. electric eye, which retracts the descending garage door when confronted by an obstacle.

The Protector will sell as part of a new garage door opener system. The total package, costing $200, will be available early in 1981. Although designed for do-it-yourself installation, it will also be available through garage door opener installers.

For safety if the electric eye system is knocked off-kilter, a short-circuit occurs in the electrical system, or dirt obscures the contact between eye and receiver. the door retracts. The system, activated by an infra-red light sensor, reportedly is not affected by changes in natural or manufactured lighting.

FREE REAOER SERVICE

For more information on New Products and New Literature, wriie fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Let Off Steam

An air vent valve for radiators and convectors in residential and commercial one-pipe steam heating systems is available from Barnes & Jones. Inc.

It continuously bleeds unwanted air from radiators and convectors to prevent steam blockage and maintain heating efficiency. A numbered dial on the bottom of the valve permits adiustment of the venting rate. throme-plated, the -valve disassembles easily for cleaning. With a 3 psi operating pressure, itincorporates a 7a" threaded male pipe connection, and installs by screwing into the radiator or convector.

Concrete Curing Paper

A reinforced concrete curing paper for use in construction is new from Glas-Kraft, Inc.

Reinforced with tri-directional fiberglass, it reportedly is exceptionally strong, resisting tearing from abrasion, pressure, or jolts by equipment or workers. It also is reusable and offers high resistance to rot, vermin, and temperafure fluctuations.

Awl You Want

Scratch awls for scribing on metal or piercing holes in light gauges of sheet metal, wood, plastic and leather are from Malco Products, Inc.

With burnished, high carbon alloy steel blades that taper to a fine point, they are rust-resistant and resharpenable. Orange handles are made of extruded Tenite to resist hammer blows, chemicals and oils. Available with large diameter or regular grip handles, they feature a non-roll design with a large end bearing surface. "Seuen sizesl ranging froir Ys" to /s" diameters and 3" to 5" blade lensths are available.

'

Sinks for D-l-Y Market

Plumb Shop has a new line of stainless steel sinks aimed at the do-itvourself retail market.

The line comes in three price ranges: standard, custom, and deluxe. The deluxe offerings include bar, single and double bowl sinks and a gourmet sink.

Deluxe sinks are individually packaged in view-pak retail cartons that identify product highlights such as the self-rimming feature and sound proof bowls. Each package includes illustrated installation instructions, hardware, and a template to simplify installation.

Giant-size Parquet

GammapaP now has acrylic/wood parquet flooring in large 2' x2' panels. Installed about four times faster than standard parquet tiles, the product is said to be the fint of its type to appear in the flooring indusny. A plastic frlm covers the panels, protecting them throughout the construction process. Once construction is completed, the plastic film can be removed.

Available in a varietv of colors. the panels incorporate a'permanently fused, top-to-bottom acrylic finish.

Cabinet for Microwave

Kitchen Kompact, Inc. has a new built-in microwave range cabinet.

The one-size-fits-all unit measures 30" x 20" x 23" , and mounts under 12" or 15" hieh wall cabinets. By ffimming the fr6nt rail facing, it cair accommodate all microwave units.

It is available in four styles to match base and wall qabinets as well as sink fronts, lazy susans, broom cabinets. and what-not shelves.

FREE READER SERVICE

For more information on New froducts and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Concrete Form Tie

Double Z Tie System from Double Z Form Ties Inc. is a modular, reusable, light and compact foundation innovation.

It reportedly requires less preparation, maintains high surface integrity and saves up to 4OVo of foundation costs. The system controls width of the concrete and makes difficult hillside set-ups a snap.

It can be used up to 200 times, travel to any job site in a van, and can be stored in I I sq. ft. of space.

Appliance Pantry

New appliance pantries in two styles are now available in all finishes of Haas cabinets.

The units, for standard and corner applications, are designed to store toasters, food processors, can openers or other counter clutter. Thev are equipped with a sliding tambour door to provide easy access.

Lots of Pull

Home Hardware has announced an expansion of the Expo line of contemporary pulls and knobs for cabinets. Two pulls and two finger pulls are now available with oak and walnut inserts. The total line is now available in a bright brass

All hnishes are hand finished. The oak and walnut versions are available in bright brass and chrome.

Lots of Nails

Snider Building Products, TotePac division, now offers a complete merchandising program on a full line of I lb. and 5lb. packages of domestic nails, master packed in 25 lb. and 50 lb. cartons.

The display rack comes complete with header card and individual identification cards, to assist the d-i-y customer in selecting the right nail for rhe job.

Modern packaging equipment magnetically aligns nails in the carton so they can be easily handled. This process results in smaller, more compact boxes which will reduce the floor or shelf space needed to store or merchandise the nails.

Manufacturing techniques assure completely degreased nails for clean handling as well as uniform top-quality galvanized, blued, or cement coated nails.

Modern Chimney Sweep

Timber Products has developed special formula cleaners, paint and polish to clean, restore and beautify woodburning stove and fireplace equipment and accessories, Chimney cleaner, stove paint, brick and stone cleaner, glass cleaner, and stove polish are available in colorful packages reportedly priced for high volume retail sales.

A header card is available for store display.

Nuts by the Pound

A new svstem for bulk fasteners is from Rockord International.

Custom-designed polypropylene bins that fit standard shelves or hanger bars contain 64 varieties of zinc chromate plated screws, nuts and washers. The starter inventorv is shipped with a complimentary sdt of heavy duty plastic bins. l03/e" x 43/s" x 3th". No special display units are necessary.

The assortment, including hex screws, lag screws, caniage screws, finished hex nuts and wrought washers, can be sold by the piece or by the pound. Each product is identified witlf color-coded labels to simplify customer selection and inventorv restocking.

FREE READER SERVICE

For more information on, New Producls and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Saw With Gas

A heavy duty gas-powered chain saw, with 3.3 cu. in. engine displacement and advance engineering design, has been infroduced by the Homelite Division of Textron Inc., for homeowners and farmers who require a large-size chain saw.

The model 330, suggested retail price of $299.95, can satisfy heavy wood-cutting demands with automatic oiling, professional-type Capacitor Discharge ignition, low operating sound levels, superior balance and a new vibration isolation system that separates exterior engine housings from the powerhead for greater comfort and lonser ooeratins life.

It is equipped'with'an and:kickback protectiv-e device, professional-style handguard of high-impact strength nylon, a chain catcher, cushioned rubber-coated handlebar and a throttle interlock.

Computer Heat Control

Computerized outdoor reset controls that operate home forced-hotwater (hydronic) heating systems while keeping indoor temperatures consistent are being introduced by Dytron, Inc.

They electronically compare indoor and outdoor temperatures, then automatically adjust home boilers to the lowest, most energy efficient operating temperature. Comfortable inside temperatures are maintained within loF of thermostat setting. Units designed for tankless systems feature a remote control solid state timer for preprogrammed periods of domestic hot water.

Adaptable to most oil and gas-fired heating systems, the controls include three Series E units in 3Yz" x 3lz" x lsla" plastic cases, and three Series EH units in 5" x 6" x 2" steel conduit cases. All circuitry is sealed in epoxy for environmental protection. Each unit comes comDlete with two thermistor sensors.

Hatchet Goes Metric

Anticipating the change to metric in the building trades, Vaughan has modified its professional shingling hatchet to meet the new standards.

New hatchets have a 3-hole gauge with settings at 4Yz" , 5" and 14.3 cm (57a"), iimensions that meet both U.S. and metric shingle measurement standards.

The hatchets are forged of high carbon steel. heat treated to meet the dual needs of striking face and cutting edge. Head is tully polished, with milled, crowned face and 2le" cutting edge. Blade has nail slot and draw-knife. Handle is best grade white hickory.

Cabinet Organizers

D-shape Rev-A-Shelf for use in pantry cabinets is new from NuTone/ Ajax.

Independently rotating shelves provide access to stored items with a shelfpositioner. The assembly features acetal wheels that provide drag-free rotation. Shelves automaticallv selflocate the last 3CF either side 6f their original position.

Molded polymer shelves with antiskid textured surfaces are reinforced with an aerospace network of ribs on underside. Molded-in colors are cocoa brown or white.

Cabinets may be customized with separate lower and upper shelf series. Flat front D-shelves permit use of door-storage bins.

Let lt Rain

Robar Protective Products has introduced a two-piece protective suit of lightweight virgin vinyl, priced under $4.

A lNVo waterproof material, both non-conductive and non-corrosive. the vinyl resists cracking, peeling and oxidation. The suit features a jacket with take-up snaps at the wrist and a snap-down fly front; attached hood; and elastic pants with a snap-down safety fly.

Asbestos Overcoat

Aqualoid, a sealant produced by Essex Chemical Corp., can be sprayed on, penetrating asbestos insulation, and hardening to lock the fibers in place.

It is one of the sealants that an independent research laboratory working for the U.S. Environmental Protection Agency recently tested and approved as asbestos encapsulators.

The Merchant Magazine

Encapsulation reportedly offers a fast economical solution to the asbestos fiber problem in buildings and residences.

During the encapsulation process. the room is completely sealed in plastic sheeting. Workers wear disposable EPA-approved clothing and masks which finally are packed in air-tight drums and buried in approved landfills.

Wire Rope Clips

A new line of wire rope clips and merchandising system from Rockford International is designed to provide a visual inventory, preventing costly out-of-stocks.

It features a bright tri-level counter top display unit constructed of heavy gauge wire to display a full range of popular size wire rope clips. At the base of the unit is a wire basket for additional clips or related items.

The unit measures 9" x l7Va" x 2Ot/2" .It includes channels giving size information and provides a space for pricing each row of clips. A white and blue metal billboard panel shows customers how to select. buv and use the clips which are zinc Lhromate plated with U-bolt, nuts and saddle pre-assembled. All meet federal specifications and standards.

Lgng Lasting Floor

Perma-Color and Caro-Color quartz surface aggregates for use in composite seamless flooring are new from Clifford W. Estes Co., Inc.

Manufactured from silica, quartz reportedly offers wear resistance as much as four times greater than terrazzo surfaces.

In l0 earth colors, it offers a variety of combinations for seamless flooring, walls, stairs, counter tops, walks, and patios.

Pickup Toolbox

Toolbox Lid-and-Top units from Redbell Plastics, Inc. fit nearly every type of pickup make and model, foreign or domestic, to enable do-ityourselfers to design and build their own pickup tool boxes.

Th-e combination top and dual lids are made as a single unit from heavyduty ABS plastic. Each lid opens at the end of the tool box for access from either the right or left side with built-in lid supports.

Units which can be locked with padlocks provide dustproof, weatherproof covering. Each comes with blueprint ideas for custom-finishlng.

FREE READER SERVICE

For more inlormation on New Products and New Literature, write The Merchant Magazine, 4500 Campus Dr., $rlitg 480' Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

PushButton Plumbing

Ultraflo is a new ready-to-go,off-theshelf plumbing system which, according to users, reduces the water bill up to 35%o and saves about 25Vo on the heatins of water

Ne'i lines of flexible copper or plastic go directly to the bathroom or kitchen from a remote valve unit without requiring elbows, tees, or other fittings. In renovation of older homes, the system by-passes the old piping.

A single line of tubing brings cold, hot, or blended warm water. A push button keyboard delivers the desired temperature at a touch.

Hands on Display

CareFree Plumbing Products' display for the recently introduced lift 'n clean toilet seat stocks,merchandises, and allows customers to see how easily the seat lifts off for cleaning.

The two-sided display comes with 32 regular seats, l6 elongated models, a header and a special seat demonstration unit. Shipped freight prepaid in knock-down form, it assembles without tools.

The display measures 73r/2" high, 2512" wide and 32V2" deep and takes 57n sq. ft. of floor space.

humboldt rcdruood mfg. Go.

Entry to Energy Savings

The E.A. Nord Co. has developed an entry door system that provides the extra energy savings with the beautv of real w-tiod.

It lias been tested for air and water infiltration and reportedly meets the most rigid industry standards for any wood or metal door system.

A unique edge profile saves installation time and the possibility of

damage by prefitting the doors at the factory. This also simplifies dappine for hiirges and providei better srirfacE contact with the frame. In addition. all exterior doors are available with Weatherbond@ panels, warranted never to split through by a replacement door and up to $150 for reinstallation.

The system also features foamcore weatherstripping, kerf-installed at the factory, which won't get brittle in cold temperatures or flatten in hot weather. The sill is adjustable, allowing for a tight fit with the bottom of the door. Hardwood nosing on the interior side of the sill provides durability and an attractive appearance. A double-bulb vinyl door sweep provides maximum contact with the sill and protects against air and water infilaation.

Looks Like Stucco

Forest Fiber Products has a new line of stucco style hardboard sidings, called Forestex Stucco Stvle.

It is manufactured using a precision engraved die which embosses into the hardboard a finish so close to the look

of skip trowel stucco, that it is hard to tell the difference.

The siding can be ordered in the standard 7/re" thick 400 Series. or in the full r/2" thick Maxi 500 Series. Both are available primed or prefinished in 4' x 8' sheets and the t/2" Maxi 500 Stucco Style comes guaranteed for 25 years against warping or buckling when applied according to manufacturer' s specifi cation.

Spray Can Plastic

Varathane Ultra Plastic from The Flecto Co. now comes in spray cans as well as brush.

Both clear satin and clear gloss finishes are available. Thev are made with the Envirosol System for long life and easy water cleanup.

Frost-Proof Sillcock

A new line of frost-proof sillcocks, designed to beat the woes of winter pipe freezing, is available from Nibco Inc.

Sizes range from 4" through 14" in length with a large, easy-grip handwheel for positive operation even with wet hands. and a built-in lockshield

that prevents unauthorized use and vandalism. Other features include a semi-red bronze body with a heavyduty nickel-plated finish; a rugged brass stem with Teflon-impregnated asbestos packing; universal connections in both Yz" and 7a" sizes; and a Buna-N washer offering positive shutoff.

In addition, each is covered by a $5 warranty.

Antique Lights

Authentic municipal light standards, sand cast in heavy aluminum alloy from original molds discovered in an old Mexico foundry, are being made by the Thomas M. Niland Co. Six different styles have coordinating park benches.

Globes and luminaires also are available.

Stop That Man!

Personal Protection Products Inc.. is inftoducing Fight Back, a C.S. tear gas product.

It gives the consumer a protective device that instantly disables an attacker yet has no harmful aftereffects. FDA approved, it is currently used by the military and police departrnents.

Electric Nailer

The electic panel nailer from Duo Fast Corp. is said to simplify home repair and remodeling jobs.

Some of the uses for the tool include applying paneling, installing molding, and nailing boards on projects such as duckboard flooring.

Lightweight, the nailer can fit into tight corners and drive brads where it is difficult to swing a hammer. Its power enables the user to drive brads without splitting molding or similar materials. A v-shaped base which fits into paneling grooves facilitates application. Brads come in four colors to eliminate the need to fill and paint nail holes.

WHOLESALE LUMBER ONLY

Convertible Stove

The Jenn-Air Corp. has announced two new freestanding grill-ranges.

They have a buillin surface exhaust system to vent smoke and cooking odors outdoors. The flexibilitv of a fully convertible cooktop is corirbined with a built-in selective-use convection oven.

The convertible cooktop utilizes plug-in cooktop cartridges to give convenience of four cooking elements available in black or white elassceramic cartridges or the conven-tional element type.

Both deluxe and custom models include one plug-in char-flavor grill with a second grill available as an option. Conversion from cooktop to grill is said to require less than 30 seconds. A 2800 watt element in the erill is utilized to create the radiant-f,eat and smoke required to give the flavor associated with outdoor-cookery.

Optional grill accessories include a griddle with nonstick coating, a rotisserie, shish kebab and a combination french fryer/cooker.

The oven. which bakes and broils conventionally, converts to a convected heat oven. In this mode uncovered meats and other foods are cooked in a stream of heated air which is recirculated every five seconds.

Fireplace Face Lift

Readybuilt Products Co. has hand crafted wood mantels in more than 20 different styles ranging from contemporary to traditional.

All wood mantels are made of high grade lumber, kiln dried to insure a

50" wide by 3712" high to accommodate fireplace openings 36" wide by 30" high. This stock sizing exposes 7" of Srick or stone on eadh siile of the fireplace andTt/2" on top.

Readybuilt also manufactures mantels for installation where facinss are flush with the wall. Mantels c-an be modified and made larger or smaller according to specific architectural drawings at additional cost.

Coordinated Bath

The U/R Division, UniversalRundle Corp., has a new line of bathroom vanities and wall cabinets.

Six decorator styles range from luxury natural oak desiens to an economy Assembl-Pako. Fiue matching wall cabinets help to create a coordinated look.

clean, tight fit. Mantels are mortised and tenoned and all miters and joints are securely glued in place.

Mantels are shipped factory-packaged for the homeowner to install. Unless otherwise specified, they are furnished primed white for a finish coat of paint; however, they can be shipped unfinished for staining.

The majority have wood openings

A selection of vitreous china vanity tops comes in 8 fashion colors and 2A' , 24' and 30' models. The 30" top comes in both 4" and 8" punchings, as well as a shampoo model with faucet and hand-spray unit. With solid hardwood frames, all vanities are designed in standard industry sizes to fit any conventional vanity top. Both vanities and wall cabinets have selfclosing hinges and antique brass hardware.

Man-made Stone

Amrox stone panels from the Home Improvement Div. of Masonite Corp. are available in gray, white and buff. Made from 607o crushed limestone reinforced with fiberglass, they are light weight, self-spacing and self-aligning. A patented watershed interlock seals out the weather on all four sides.

Radiant Heater

A quartz radiant heater for supplemental heatine is new from the Klenatron Co., Ind. It uses infrared energy to direct warmth toward people. Permitting lower overall building temperatures and reduced heating expense, it costs about lol an hour to operate.

FtYltlG OFFICER during World War l, Paul Penberthy knew and shared the sky with many of the famous aces of that era.

HARDWOOD FIRM IS 50 YEARS OLD

(Continued from page 10)

cilities are provided for pick up by common carriers.

The Pine Mountain subsidiarv. headed by Fay Penberthy, is capable of turning out 300,000 feet of lumber per day. It processes primarily California softwoods such as Ponderosa and sugar pine, Douglas fir and Western cedars. Production from the mill is shipped throughout the Unired States for construction and commercial

(Continued on next page)

Fred C. HolmesLBT,?'^\"

OBDER processing is done by Chuck Freeman. Peni 0zmon (center) is the helpful person on the phone and at the reception desk. Steve West and Grace Dalton are responsible for customer shipments.

PORTLA]{D, 0r., branch is under the management of Steve Penberthy, following in the footsteps of his grandfather.

applications. The facility located at Yreka, Ca., covers approximately 25 acres with complete sawing, milling, drying and shit'ping faciliiies. Whiie this operation was acquired in the late '30s, it came into full utilization during W.W. II and has been steadily improved and automated during ensuing years. The newest addition to Penberthy Lumber Co. is a branch in Portland. Or.. under the euidance and management of Steph-en Penberthy. Steve, grandson of the founder and son of Fay, received his training in production and sales at the Los Angeles operation after graduation from the Univenity of Oregon.

You Can Use Tax Advantages

Don't overlook maximizing your tax advantages as a way to conserve cash and stay liquid during a recession. According to Selwin E. Price, Alexander Grant & Co. certified pub-

lic accounting firm, using tax advantages should be part of a cash management program.

Here are some tax advantages that he recommends to be explored:

(l) Accelerated depreciation. This gives you a faster write-off in the early years and thus helps save tax dollars.

(2) Investment credit. Be sure you get every credit for which you qualify. These are permanent tax savings.

(3) LIFO inventory valuation. LIFO means last in first out. This raises the cost of goods sold and thus lowers profits and taxes. But once you make the LIFO switch for tax purposes you must also use it for your financial statements.

(4) Completed contract method. For long term contracts, if you're on this method, you pay tax when the job is completed rather than as it progresses.

(5) Leasing. Consider the tax ad-

vantages, which are often substantial, because you're paying more money up front. Some leases qualify you for an investment tax credit.

(6) Cash basis. This may be better than the accrual basis for some businesses, since you pay taxes only on money you receive. In addition, you gain flexibility by being able to push later-year billings, and therefore receipts, into the next fiscal year.

(7) Estimated tax payments. Don't overpay. The rule is'that you're safe if your estimate equals last year's tax or equals SOVo of this year's tax. If your taxable income doesn't equal last year's, it is advisable to scale down estimated tax payments to stay within the 807o guideline.

"Even if you underpay, the interest is l2%o which is currentlv less than borrowing costs," Price says.

You should discuss these alternatives with your tax advisor to determine which are suitable for vou.

MARY's RIVER LUMBER CO.

Specialists a ln

Western Red Cedar

HARDWOOD LUMBERMEN'S CLUB IN SECOND DECADE

(Continued from poge 32)

earliest days of the club, some meetings were held at members' homes.

ln 1972, the club began its Annual Day at the Races at Santa Anita. The first gathering was arranged by the late Sid Simmons. then president of Simmons Hardwood Lumber, an early member of the club and racing enthusiast. In recent years the traditioi has continued under the leadership of Victor Simmons. In April, Mr. and Mrs. Clint Bower, Mariner's Forest Products, posed in the Winner's Circle with the first place horse ridden in the Los Angeles Hardwood Lumberman's Club Handicap.

A recent innovation has been the Annual Gag Award Night, during which club members have won distinction for such majestic achievements as giving up drinking, arriving at meetings late, losing leases on their warehouses, and having the lousiest attendance.

The Los Angeles Hardwood Club held its first annual convention in llu/.ay, 1979, aboard the San Princess ,

sailing to Vancouver, B.C., Jim Summerlin, Sumwood, Inc., then president, presiding. The second annual convention was held aboard the 1sland Princes.r, as she cruised from Acapulco, Mexico to Long Beach, Ca., with past president Bob Wall, Wall Dry Kiln, ar the helm.

Members are regularly informed about club events by the club's goodnatured, monthly newsletter, e?ited by permanent scribe, Ken Tinckler.

Members pay annual and monthly dues which cover the costs of the luncheons and semi-annual parties. "Sometimes the kitty gets very thin," said Dennis Johnston, Johnston Hardwood, current treasurer. "But we always find a way to make ends meet."

The Christmas and summer parties are the social events ofthe year. These parties always include wives and dates. Past summer parties have been held at Sebastian's Dinner Playhouse, aboard the Pavilion Queen in the harbor at Newport Beach, Ca., and, after a tour of restored Old Los Angeles, in the architecturally brilliant Bradbury Building.

We're looking forward to our second decade of good fun and fellowship. The present year is already off to a good start.

Chgter

R*crt King

Robert Sherratt

B.ichard Lapin

Past Presidents

Ken Tinckler

Ken Tinckler

Jack Havens

Woodruff Toal

Bob Shenatt

Jerry Lapin

Gale Daueherw

Ed Slattei

Wally Atkinson

Jim Summerlin

Bob Wall

Craig Kincaid

Past Vice

CUSTOM REMAN UFACTU RING

Prompt service, quality, and a desire to please is our business. Call us for your custom milling requirements.

MAJESTIC TREES of Harwood Grove, Branscomb, Ca., provided shade and shelter for the Black Bart Hoo-Hoo barbecue, which was preceeded by trap shooting. Among the 150 attending were (top photo, l-r) Ken Osborn, Warren Lewis, Fred Littlefield, Bob Thomas. (lower photo) Dave Damon, Del Cole, Russ MacDonald, Keene Kirksey, Alvin Lyly, Jimmy Jones, president of Hoo-Hoo International, the lumbermen's fraternity, who was guest of honor. Guaranteed

Retail advertising's surefire words: Free. New. You. Only $0.00. Made to sell for $0.00. Now you can. At last.

Our aim is to fill your requirements, promptly, wi.th competitively priced quality products.

HARDWOOD PLYWOOD REVTEW

(Continued from page 17)

particleboard core, and the lumber core. Each has advantages which make it suitable for specific applicanons.

On an individual hardwood plywood panel, veneers are matched to achieve an overall effect or design. In some cases the face veneer is matched from panel to panel. This can be done only when the cuts of veneer from a flitch are kept in sequence. This entire sequence is known as a flitch and can be specified for architectural quality hardwood plywood paneling.

Some common matches used within a panel are book match where alternating sheets are turned over as are leaves of a book; slip match with each veneer sheet placed side by side with the next sheet: center match with the veneer sheets trimmed and matched from the center to the outside; balance match with sheets clipped to an equal width for each panel; designs with patterns such as diamond, herringbone or V created by placing the grain at angles; and random match which is a deliberate mismatch.

There are four standard grades of hardwood plywood. In premium grade (A), the veneer must be bookmatched or slip-matched for both color and grain. There can be only a few small burls, pin knots, color streaks, or patches. Good grade (l) is similar to premium except specific matching is not required. Sound grade (2) need not be matched for grain or color although it must be free of open defects and provide a smooth surface. Utility grade (3) permits open defects with knotholes up to l" in diameter, wormholes and splits not exceeding 3lta" wide nor half fte length of the panel. Backing grade (4) is similar to utility grade except larger open defects are permitted, knotholes up to 3" and splits up to l" wide.

An addition to the schedule, character-grade is expected to expand the aesthetic possibilities for the design of furniture within this decade. The idea which originated in wall panel products encompasses different veneer segments to produce a chain of distinctive designs rather than a repetitive pattern.

The selection of character-grade at present requires close communication between the supplier and user, but it is anticipated that custom char-

acter-grades will evolve to increase the number of visual effects.

Curved or molded plywood comprises one of the most unique hardwood plywood products. Valuable in furniture manufacturing, curved plywood products are used for items such as sofa frames, chair legs, bow drawer fronts, and body form seats. The plywood industry also can stain the wood to provide any color or combination of color as well as shape.

In addition to providing specific cores, grades, forms, and colors, some manufacturers in the industry also are able to produce cut-to-size material. Utilized by the furniture and cabinet industries, a variety of special cuts are available.

Well over a hundred commerical wood species are available in hardwood pfywood. Various figures ranging from an exotic appearance to a subdued, subtle pattern are seen in color tones of light, medium, and dark.

Of practical value are fire retardance qualities satisfying safety standards and building codes. Quality control and product standards maintained by the Hardwood Plywood Manufacturers Association ensure product performance.

serving the west since 1950. We invite you to utilize our automatic lumber stacker.

For your additional convenience we are rail served.

Fir

HARD HATS were obligatory when Woodwork Institute of California board of directors met at Cottaoe Grove. 0r. (11 Part of the group on b-us for tour to the Weyerhaeuser Co.'s small log sawmill and glu lam plant. A second tour went

Water-Borne Salt

CCA Twe A GrapeStakes

Posts & Poles

a new sefvice-oriented wholesalef

LeBeck Forest Products is a specialist in redwood.

Our contacts and sources can get you the redwood items and products you need. Our experience in redwood is a plus for you in finding those hard-to-get items,

In addition to redwood, we can supply your needs in Douglas Fir, Particleboard and Plywood. (7O7) 542-0E20 Dave leBeck

t0 the sawmill, plywood and particle- Rose di Cristina. (6) Donna and Jim Eastboard_plants at Springfield. (2) Char and burn, Byron and Aileen Taylor. (7) Ed Jack Carp-enter. (3) Rob and'Joanne Gus- and Edy'Bernhauer. (B) Dolor-es and Doug lafson, Milt linS,_ (1) Martha and Park Gaytord. (9) WtC prds Dick and Tanni Pennington, Reg Taylor. (5) George and eailcf. (g) Sue and'At Ebneter.

Roy

U.S. HARDWOOD EXPORTS

(Continued from page 15)

include Spain which is also important. First we talk about hardwood lumber. The EC now imports about 27Vo of its total consumption. And this dependence on other nations is growing. About half of Europe's lumber imports are temperate woods, oak, maple, cherry, the products we are familiar with here in North America. Temperate woods come partially from countries within the EC itself. France and Germany are the big suppliers. In addition the EC buys from Yugoslavia, the U.S. and Canada. Tropical hardwoods account for the other half of Europe's imported lumber, mainly from Malaysia and other Southeast Asian Counnies.

The U.S. share of the European import market for hardwood lumber is still small, about 5Vo of all hardwood lumber imports. However five years ago we had less than 1.57o. These figures only include U.S. direct shipments. A sizeable amount of lumber is shipped each year through Canada out of the port of Montreal, because of its lower handling and shipping rates compared to U.S. ports.

Looking at specific countries, the U.S. has made its greatest gains in West Germany where market position has increased from 2Vo to 1Vo in the last four years. Penetration in Belgium increased from l.S%o to 5Vo during that period and our position doubled in Italy from lVo to 2Vo. The U.S. share of the hardwood lumber market, however, is still small when compared to the suppliers within Europe itself, Yugoslavia with l8%o, France with lS%o, and Germany with 87o in 1977 . It looks even smaller still when compared to the tropical producers, Malaysia with 25qo and Singapore, l0%o. Yet, U.S. position is not bad and it is growing!

VENEER MARKET

Where does the U.S. stand in the European veneer market? The veneer business is different from either lumber or logs. Based on total veneer statistics (virtually all hardwood), European imports are more than 3/q temperate, with only r/e tropical woods. Also in contrast to other hardwood products, the U.S. dominates the import picture, with a whopping 55Vo of the total veneer market. Right in their own backyard, the biggest European producers, Germany, France, and Belgium, only garner 5 to 6Vo each. The major tropical sup-

pliers, the Congo and the Ivory Coast, also only pick up 6Vo apiece.

The major market for veneer is Germany, which is not only an exporter but is Europe's largest importer. Germany's consumption is three times larger than any country except Italy. The other major importers include France. the UK. and the Netherlands. The U.S. does exceedingly well in Germany, shipping more than 607o of its imports. And it looks good in the other major markets with a l0 to 3OVo share in all countries except France, where it only has 2Vo.

Now let's discuss species. We all know that Europe likes oak. About 6OVo of the lumber, logs, and veneer shipped is oak. It used to be mostly white oak, for that's what the European forest primarily have and that's what Europeans like. But as companies and organizations, like the National Lumber Exporters Association, have worked to teach European furniture manufacturers how to finish red oak to look like white, the market is demanding more and more of that species. For example, of the oak shipped today, 76Vo of the lumber, 4OVo of the logs andSvo of the veneer is now red oak. That's a significant change from l0 years ago.

The oak market is particularly hot for American producers now. That is,

it's hot if we disreeard the effects of the recession that"is creeping over Europe as it is here. Oak is active for several reasons!

First, U.S. oak is becoming increasingly competitive to not only European domestic oak but tropical woods as well. Second. the basic market for oak-that is, year to year usage-is already very large. On top of this basic market the fashion in furniture has been trending increasingly toward oak for the last 3-5 years. No one knows how long that trend will last; but it's certainly stimulating oak usage while it's here. Finally the oak wilt scare, for the last two years, has been motivating buyers of lumber and particularly logs to stock at a higher than normal levels. What complete resolution of the oak wilt issue will do to the market is also difficult to predict. Most of its effect on lumber buying is probably past but it may still be affecting log imports.

So oak is a big market; but what about other species? Frankly, good statistics are scarce on products beyond oak. Here is what we do know.

HOW WALNUT RATES

Walnut is about ljVo of the loe and veneer market. Maple is small ii the export picture to date, about 5Vo of the logs and lumber and minimal veneer. And about half of the maple goes to Canada. Ash and hickory lumber exported equal about 7Vo of the total. We believe this to be a srowing market. Beyond those speci6s we have minimal statistics. But we do hear that there is growins demand for cherry, both lumbEr and iogs. And we know that the statistical category, exports of other hardwoods, is a fast growlng one.

An important opportunity does seem to exist for the lower srades of lumber in both oak and otheispecies. One of the major goals of the National Lumber Exporter's European program will be to promote those grades. So that market could well expand.

Let's now look at what the future holds for U.S. hardwood exports. It would seem to be very attractive! Consider hardwood lumber as an example.

Most forecasters predict U.S. domestic demand for hardwood lumber will increase about 4OVo by the year 2000. For comparison pulposes softwood lumber world import demand should also be up about 354OVo by that date. However, the product we are interested in, hardwood lumber, should be up 70Vo. European imports of hardwood lumber alone are expected to expand from 4.8 mil-

lion cubic meters in 1979 to 7.1 million bv 2000.

We-haven't tried to work out forecasts of world demand for hardwood logs or veneer. But it would seem that their future srowth rates misht compare favorabiy to those for lu-"mber.

When we think of the future we should also think about the Japanese market for U.S. hardwood. We now ship only 27o of our hardwood lumber, llTo of our logs, and less than lvo of our veneer to that market. And yet that untapped country alone imports almost as much hardwood now. mainly in logs, as all the nine countries in the European Community. More importantly the Japanese import demand for hardwood lumber, for example, is expected to increase from 400,000 to 2.1 million cubic meters or by 425Vo by the year 2000. Now that is a market!

Almond ls Top Color

If you are buying appliances for your store, keep in mind that almond is the hottest color at Dresent.

White, avocado, and harvest gold are no longer in favor with the housewives of America. Almond reigns in appliances from refrigerators to mixers.

Colors usually follow a five to six year popularity cycle so almond, which has been the steadily growing favorite over the past two years, should be fashionable for another three to four years. Marketing experts explain the preference for almond and other subdued colors as an indication that "the taste of the American public is maturing."

Please call us at (707) 433-6937

HARDWOOD LUMBER IMPORTTD HARDWOOD LUMBER SUGAR PINE. HARDWOOD ANI) SOFTWOOD PLYWOOD PARTICLEBOARD, FIBREBOARI)

Break from business

UlllBt0l( tnEnilll0ll of fun & golf attracted lumbermen and their guests to the Riverside Goll Club, north of Morgan Hill, Ca., lor the 0aktey Plywood 12th annual invitational golf lournament. lll Ray Cobb, Jim 0akley l2l Bud Cligny, and Woody Woodlief. t3l Jack Campbell, Bob Lynch, Bob Millar, tournament director. l4l Hank Aldrich, Mike Farage, Terry Huntsman, Gary Long. 15l JacX Campbell, Bob Lynch, Richard Greene, Bud Cligny, Nida Gascon, Boyd Arnold. (61 Keith Johnson, Sam Eggars. l7l Malcom Hayford, Dick Strauch, Jack Lane, Chris Carless. l8l Chet Kehn, Bob Gardner, Art Freedman. l9l Hank Aldrich, Phil Torres, Chip Hamilton. Il0l Ray DuPuis, Dan Smith, Lee Doud. llll Chuck Jordan, Don Dunn, ll2l (l3l Paul Ward, Fred Lomas. [l4l Frank Siino. Neit Kiefler. Mac Menamin.

wooDsHoP succEss

(Continued from page 35) pleted in Ernst's class, and junior Ed Haskell displayed a delicately designed set of oak end tables.

Among the other impressive projects was a seven-foot oak curio cabinet by junior Dan DeShana; a Brittany secretary desk in oak by senior Craig Deane; a walnut roll-top desk by junioi Russ Clark; an oak roll-top desk by senior James Chadwick; and a French provincial desk in cherry by senior Phil Slinoski.

Although all of the projecrs turned out at Canyon are built by students, Ernst encourages parents to participate. Parents often select the styles of antique hardware or the type of beveled glass used in their child's project. Sometimes a parent's support includes up to $30O for hardwbod lumber, glass, hardware and other materials.

Naturally Ernst supports his students with patience, encouragement and time. He often keeps the school wood shop open for students after slhool, at night and on Saturdays. Continually he displays the kind of dedication that students and their parents hope to find in the teaching profession.

"I teach because I care about peo- ple and their search for the highest quality they can produce," Ernst says. "l love to see people succeed." Ernst, who received his desree in Industrial Arts Education at Ca'iifornia State University, Long Beach, has taught at Canyon since 1973.

He has seen his woodworking program at Canyon High and his adult education woodworking classes at Santa Ana college grow-impressively in recent years. He attributes this to a renewed interest in wood products throughout societv.

_'T-oday the reirewal of the antique and period style furniture from years past is an indication of the growing need for nature's most beautiful resource," Ernst notes. "I think people are appreciating the beauty and color of wood not just for what it adds to furniture but for what it does to create a relaxing atmosphere for man."

Keep Up Your Advertising

Companies that maintained ad budgets during the last recession escaped sales slowdowns, according to a recent survey.

It is advisable to maintain advertising expeditures as long as they bring profits. Avoid ads for products which are known not to sell in a recession.

Be a Sentry dealer and you'll meet or beat your competition

Join with us and buy best

All Sentry operations are financed by Sentry wholesalers. Sentry store owners are not required to purchase stock, nor invest in debentures or bonds. Sentry retailers get the advantages of "chain" operations yet remain 100% independent.

These advantages are important too

You get vital, valuable merchandising information to keep you abreast of the market and its almost constant changes. Advertising ideas and promotions to create and sustain an image of quality, variety and value are also part of the "package".

We're ready when you are

Twenty-four Mallco representatives travel Arizona, New Mexico, El Paso, Colorado Springs and Las Vegas. Their job is to see that you, as a Sentry dealer, get the products and service to make you a profit a real profit. Call Frank Omen, Mallco Sales Manager,today and discover ,all the advantages of being a Sentry dealer.

Better

for your cuslomers

Ways to keep your lift truck alive and breathing

By Ronald E. Spooner Project Engineer, Industrial Truck Div. Allis-Chalmers Corp.

SECOND OF TWO PARTS

equipped with the best available filter, but if it is not changed when it gets dirty, the cost of the filter and installation is wasted. Every day a truck is run with a dirty or clogged element, is a day the truck runs with absolutely no protection for its hydraulic components.

Economics dictate that a conscientious program of filter and breather maintenance is more than worthwhile. Increased pump and valve life, elimination of spool stiction, increases in fluid life and significant reductions in downtime should reflect in substantial savings to the truck user.

Maintenance departments should devise a schedule for filter element and breather replacement. Normally, the element should be replaced after the first eight hours and every 200 hours thereafter. This schedule is predicted on a normal duty cycle in a relatively clean environment, such as a warehouse or storage shed. Extremely contaminated areas require adjust-

ments in this schedule. There are a number of important points to take into consideration before you begin your hydraulic system maintenance program:

(l) Set up a filter maintenance schedule and follow it diligently.

(2) Inspect filter elements that have been removed from the system for signs of impending system problems. Perhaps adjustments to the maintenance cycle nrisht be needed.

I:) po not return to the system any fluid which has leaked out.

(4) Always keep the supply of fresh fluid covered tightly.

(5) Use clean containers. hoses and funnels when filling the reservol r.

(6) Use common sense precautions to prevent entry of clirt into components that have been temporarily removed fronr the circuit. Cap lines and plug ports.

(7) Make sure that all clean-out holes, filler caps and breathers on the reservoir are properly fastened.

(8) Do not run the systenl unless all filtration devices are in place.

HEX l{UT has caused severe peening of the pump inlet port (top photol. Foreign objects frequently will not be found as they are completely destroyed if the pump continues to run. When an object becomes small enough to be caught between the gear teeth llower photol, it may cause damage such as broken teeth.

(9) Make certain that the fluid used in the system is of a type recommended by the vehicle manufacturer.

(10) Set up a program for training personnel in the importance of hydraulic system nraintenance. Show thenr how a conscienlious effort on their part will be of great benefit to all.

Remember, the key to and trouble free system maintenance! A lift truck

a clean is filter may be

The use of "will-fit" replacement parts in hydraulic systems is an invitation to trouble. Filter elements and breathers have been carefully chosen to do an effective and reliable job considering the system and environmental conditions that exist. They have passed rigorous laboratory and field tests and have shown their ability to satisfy contamination removal pressure drop, fluid compatibility, temperature limit, flow ratings and other design criteria.

"Will-fits" do not necessarilv exhibit these characterisrics. They may not have the effective life, element construction and material integrity to perform under the con-

Sfory at a Glance

Understanding lift truck hydraullc system contamination... filter maintenance program.. . keeping trucks on the job.

ditions to which they are subjected in the lift truck hydraulic system. While "will-fits" sometimes are cheaper to purchase their use could manifest itself in decreased component life, increased downtime and a substantial rise in maintenance costs.

Periodic oil sampling and analysis is an excellent way to monitor the condition of your hydraulic system. Laboratory equipment is available and testing techniques have been developed which permit thorough analysis of hydraulic fluid.

Test results can be interpreted with the help of information from

engineering and service department sources that is combined with data on the vehicle's history and operating environment. Sampling must be done regularly to be of value.

Pump problems can be detected prior to failure through analysis of wear metal concentrations: increasing concentration normally indicates potential trouble. Increased concentrations of silicon suggest that the filter is clogged and in need of service. There are many other

"indicators" that are important, especially after major system components have been changed. The idea is to watch for unusual increases or trends in the concentration of various particulate matter and correct the problem before failure occurs.

In sum, a program that is basically maintenance oriented can be effective in eliminating potential failures and unnecessaiy repair. The program is yours to use.

Need Clear All Heart Hot Tub Stock?

That's iust one of the items we specialize in . . . from rough K.D. to pattern staves, chime joist, seat and cover material. We maintain an inventory of a million feet or more of redwood kiln dried uppers and kiln dried shop at our distribution yard, located on Humboldt Bay, between Arcata (three miles south) and Eureke, Ca., on Hwy. l0l. Rail or T&T shipment. Call Jerry Guin with your inquiries.

For dl species of Western

call the company of established professionals people you can have contidence in!

PAUL BUNYAN'S PANCAKE CREW

Skaters with hams tied to their feet kept the griddle greased. Flunkies on roller skates served the tables. Paul Bunyan is always organized for efficiency and service.

CONGRATUATIONS!

"The Merchant Magazine wins award. .Maggie Award. . ." (See Merchont, p. 3, Sept. 1980)

Winning over such magazines as Road & Track, Playgirl (?). Billboard, etc. - quite a feat and well deserved.

None of us PGL'ers can think of any magazine we enjoy more.

Thanks. . for the very nice story and photos of our 40th anniversary. "Ideas x years : Success." This excellent feature plus our two ads will make this a memorable issue.

Sincerely,

Charles D. Lauber

Palmer

G. Lewis Co., Inc.

525 C Street, Northwest Auburn. Wa. 98002

MORE CONGRATS

Overall winner in the Architecture and Construction category is mighty impressive indeed, and I would like to add a kudo of my own for the trulY superb job you are doing in serving the western area's lumber and building materials market.

Sincerely, Harold Mendelsohn Koppers Co., Inc.

l40ll Ventura Blvd. Sherman Oaks, Ca. 91423

WOOD VS MASONRY

The following letter wos originally sent to Pat Murphy, editor, The Arizona Republic, Phoenix, Az., by Frank Davis, executive v.p. of the Arizona Lumber & Builders Supply Association in on attempt to correct errors in fact tha! occurred in a preceding story. Begause ofthe timeliness of Davis' leuer, it is reprinted here.-ed.

There are so many misstatements of fact, so much damaging innuendo in a story which appeared in the August 23, issue of The Arizona Republic that to let them go uncorrected would be a disservice to your readers.

The article with the head "Block firms forsee ruin in HUD plan" by Ben Cole of the Republic Washington

Bureau, quotes Brooks Billings of Phoenix, industrial coordinator for the Arizona Masonry Guild.

In the story, Billings, to quote, "referred to an extensive testing program conducted by his group and the Arizona Department of Energy."

A spokesman for the Arizona Energy Office at the state capitol, (there is no "Arizona Department of Energy") denies that anyone from that office participated in the study referred to by Billings. A representative from the oflice did look at the project, but that was the extent of the department's contact with the program. It did not participate in, or confirm, the findings.

"Masonry doesn't require as much insulation as frame construction," Billings is quoted as saying. This simply is not true.

Masonry is a conductor of heat. It is only necessary to place your hand on the inside of an uninsulated block wall on a hot day to feel the heat from the outside pouring through the surface. On the other hand. wood is an insulator and, in addition, frame construction provides space between the studding to allow four to six inches of needed energy saving insulation.

Many persons feel that thickness is a criterion for insulation qualities. Not true. Actually an inch of wood possesses more insulating qualities than a foot of solid concrete.

There is reference to "applying Snow Belt insulation standards to Sun Belt masonry homes." And why not? In Arizona and Florida we pay our highest energy bills in the summer while our Snow Belt counterparts have higher bills in the winter. Whether we are heating a building or cooling it, energy is being used for maximum economy, the building should meet standards which assure a minimum loss of energy.

Today, many occupants are paying utility bills which are some fifty percent higher than they need be had proper energy-saving practices been employed during construction.

Frank E. Davis Executive Vice President Arizona Lumber and Builders Supply Association Phoenix, Az.

WANTED

WELL FINANCED So. Ca. wholesaler wants experienced lumber trader. Must be motivated. Must have a So. Ca. following. All replies in strict confidence. Write Box 377 clo The Merchant Magazine.

TRUCKING company needs part-time secretary; l0 Key, dispatching, heavy phones. Some experience necessary. Call Louie Escobedo, Chozen Trucking, (213) 549405 1.

INDUSTRIAL LUMBER salesman needed. Call or see W.M. Hunter, Hunter Woodworks, 1235 E. 223 St.. Carson. Ca. 90745 Ql3) 775-2544.

DENVER wholesale distributor needs experienced trader to handle direct sales in the Rocky Mountain area. Salary and commission plus excellent fringe benefits. Con- nt roard & Morse Lumber tact: Bill Baugh, Shepard Co.^ P.O. Box 16107- Denver. Co.- 80216. Co.. 16107. Denver. Phone: (303) 287-2591.

MANAGER needed for full service lumber and building material retail yard in Greater Los Angeles, Ca., area. Need experienced person able to handle own purchasing, accts. receivable, hiring, firing, act as own profit center. Medical and dental program and other fringe benefits. Send resume. All replies will be kept in total confidence. Write Box 375 c/o The Merchant Magazine.

EXPERIENCED industrial lumber salesman needed. Call or see Sierra Madre Lumber Sales. 1344 East Grand Ave., Pomona, Ca. 91767. 014) 623-6617. (7lq 6n-1244.

BOOKKEEPER, experienced full charge for lumber company,'No. Ca. Send resurie to Box 379, c/o The Merchant Magazine.

EXPERIENCED knife grinder. Custom nrilling. Pernranent job. Contact: Joe (213) 324-4551.

RETIRED lumbermen, tired of being retired? Your old contacts can help both of us. Growing company looking for retired lumbermen to work commission sales in San Gabriel Valley and East Los Angeles, Ca., areas on commercial and contractor sales. Call Joe at (213) 222-7101.

EXPERIENCED yard orderman and grader, hardwood and softwood. Established wholesale distribution vard. Excellent benefits. Ql3) 357-6021.

MANAGER wanted for large retail lumber company in San Francisco, Ca. area. Excelfent salary. Send resume to: Box 364, clo The Merchant Magazine.

EXPERIENCED pallet salesman. Ask for Carl Boesch, Hunter Woodworks, (213) 77 5-2544.

REMINDER:. Payment must accompany the copy you send in for classified ads. Just use the inslructions above to figure the anrount. Whenyou call in ads, we'll tell you lhe anrounl thal nlust be senl for the ad.

60C a word, min. 25 words (25 words : $15). Phone number counts as one word. Headlines, box numbers, centered copy and borders: $4 ea. Col. inch rate: $30. Names of advertisers using a box number cannot be released. Address all replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Make checks payable to The Merchant Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is the 22nd of the month. PAYMENT MUST ACCOMPANY COPY.

LUMBER SALES

WELL ESTABLISHED independent distributor of softwoods is seeking experienced traders and outside sales personnel. Must be aggressive and have a good following. Excellent salary and fringe benefits. Must have knowledge of retail type sales. Contact Jeff Barnes, Kelleher Lumber Co., at (415) 4548861 or send resume to P.O. Box 3433, San Rafael, Ca. 94902. All responses will be kept in strictest confidence.

INDUSTRIAL SALES OPPORTUNITY

l. Tired of Big Corporation nonsense?

2. Tired of wage limits?

3. Tired of not being able to manage your own sales territory?

4. Tired ofnot being able to supply your customers?

United Wholesale Lumber. Montebello, Ca., is looking for an agressive "can do" outside sales person who is motivated by elimination of the four above statements. Contact Bill Clow at Ql3) 726- lll3.

MANAGER for medium size hardware and lumber business in No. Ca. Salary and benefits commensurate with experience. Submit resume to Box 378. c/o The Merchant Magazine.

LUMBER BUYER - Portland. Or.. lumber, plywood, shingles and shakes. 25 years experience. West Coast Inland species, Canadian SPF. Can buy for distributing yards or industrial. Write: Box 373 c/o The Merchant Magazine.

TWISTED AND WEATHERED

Douglas Fir S4S and rough, 3x4 and wider and 4x4 and wider. Call Wm. Hunter, Hunter Woodworks . (213) 77 5-2544', (213) 83 5-5671.

Stampout forestfires.

It doesn't take much to start a lorest fire. A cigarette ember nestled in some leaves. A match that's not completely cooled. Or a campfire cinder that has made its way into the brush. That's all it takes to destrov millions of acres, and thousands of iiving creatures.

It doesn't take much to prevent forest fires either. Making sure your cigarette or

match is absolutely lifeless, and that your camofire has been doused with water, and covered with soil.

Carelessness with fire affects all of us who love the forest. And we think it's about time we all put our foot dowr

GTASSIFIED ADUERTilSEMENTS CLASSIFIED ADVERTISING Order Blank

Namo

g(9qlan€ad rarylc{ Intha raarch and olac€. nant ot manal|.'r3nt per3onaFl toi t|ra tor. .4 ptB.tuct Indurtry. Yonr rr$rstinn b qrfutrtr. At fce.rn- ployd prld. / P. O. Box 927 /Eugbflt, OR 9744{, l aa03r484-7055

LOCAL LUMBER hauling Southern California roller bed truck and trailers and bobtails radio dispatched. Rail car unloading at o!l qpur in Long Beach. 3C Trucking (213) 422-0426.

a7r l

9/ Certified Agency

Y L.A. (7r4) ,46-5512 s.J. (408) 297 -8o7r

I 190 Lincoln Ave., San Jose, Calif.

1954 YALE FORK LIFT, 8000 tbs. Completely rebuilt. l4 ft. boom, 2 speeds forward and back. $7,500 FOB Oiympia, Wa. McNutt Lumber, 5606 39th Wesr. Seaule. Wa.98199. Phone: (206) 285-3945.

FM 1979 Astro 95 Royal Classic GMC tractor & flat bed trailers, sleeper cabs. Loaded wilh extras. Low Mileage.-Call Bob or Ted (714) 783-0021.

EQUIPMENT FOR SALE

LOST OUR lease. Must sell trucks. fork lifts, misc. equipment. College Lumber Co., Inc.. (714) 545-5571.

LUMBER.HARDWARE IN WYOMING

WELL ESTABLISHED retail sales. Main St., Basin. Wy., Hwy. 14. 2500 sq. fr. srore area, 8200 sq. ft. warehouse on one full city block, trucks and equipmenr. $250,000 plul inventory. Write Box 376clo The Merchant Magazine.

TO RUN:

ffiLOS AT{GELES AREAffi

ruriEl tt|l PtYl000

Fir & Pine Lumber C0....... .....

Fountain Lumber Co., Ed.........

Fremont Forost Producls.........

Galleher Hardvrood C0...........

Gooroia-Pacific Corp....... (213)

l'lill Lumbor Co., Max...........

Huft Lumber C0... Hunter l,Yoodworks Inland LumberCo........ Johnston Hardwmd, Inc........ Lane Stanton Vanc€ Lumber Co..

CREA?ER BAY AREA

Bonninolon Lumber C0.........

Calilordia Foresl Products...........

Calilornia Sugar & Western Pine Agency

Calilornia ll,eslern Wholesale, Inc...

The Fl€cto Co..

Floor Service SuDolv (San Jose)...

Georoia-Pacitic Crirri..

ceordia-Pacilic CorD. (San Jose)..

ce0riia-Pacitic Corb. (Redwmd)......

cold;n Gate Lumber Co..

Hiooins Lumber Co. (San Jose)........

Hiddrns Lumber Co. (Union City)......

Hrdiins Lumber Co. (walnut Cisek).

Hobbs wall Lumber C0., Inc.....

Inland Lumber Co. (Fremont). .

Kelleher Lumber Sales.....

Lealherback Induslries, Inc. .........

Louisiana-PacilicCorp...

MacBeath Hardwood.

S.F. BAY AREA

NORTHERil & CENTRAL CALIFORI{IA@Itrffi

Madison Lumber Co

Parr Lumber C0..........

Penberthy Lumber Co......

Peterman Lumber Co......

Philips Lumber Sales.....

Product Sales Co.........

PSF,lnc.....

Reel Lumber Seryice......

Stahl Lumber Co.. Sumwood, Inc.. Sunrise Forest Producls Co.. United Wholesale Lumber Co.. Virgrnia Hardwood C0........

International.

Reid&Wrioht..... Reid & Wrioht.

Loursiana-Pacilic Coro. (Red Elufl).

Lumber Dealers Material Co..

Philios Lumber Sales......

Raintree Lumber.

Reddino Lumber Transoon.

Schallei Foresl Producis... .19161 244-2200

Inc..

Carved ooors, Inc.......

Catroll Mouldino C0.............

DEDoor's Inc.. (213) 686-1813

wasco (Tashman & Assoc.).. sPEClil. EEiIICES

AceSawESupply....

DataLine Corp..

Hammermill.

Lumber Assn. ot So. Ca..

McClellan Planing Mr11..

Mutual Moulding and Lumber C0............

James M. Thompson & Assoc., Inc.........

Wall Dry Kiln.

West Coasl Lbr. Inspeclion Bureau...... IntxsP0nlul0t

Adams & Co..

Chozen Trucking Co... (213) 775-1834

3C Truckin0.

0uirin Truckin0.

Union Pacilic Railroad (Los Angeles)........

Union Pacitic Railroad (Long Beach)........

All Coast Forest Products.........

American Mill & Manulacturing.....

Architectural Moulding C0..........

Bldg. Material Dist., Inc...........

Calilornia Lumber Inspection Service

Capital Lumber C0....

Cardwell Forost Products..........

Carroll Moulding C0......

Connor Lumber Sales, Inc

Crown Distribution Center

oMK-Pacilic Corp.......

Essley & Son, 0.C.......

Far West Faf Sales......

Fir & Pine Lumber Co..

Fountain Lumber Co., Ed..

Simoson Building Supply Co.

Simoson Timber C0........

Simoson srmoson Irf !trtitREr.0

Pacilic Wood Preserving ol Sakerslield, C0rp..

Masonite lvestern Lumber 0rv..

cilc0 Nortield Mlo..

ct0tEi0tlE-

Bowman Lumber Sales...

GERLumberCo........

Rolando Lumber (Kinton oiv ).

Preston Lumber Co...

Rounds Dist. Center....... (707) 433-4816

Two0xTraders......

c0iiltG

Crane Mills.

EUiIM

Humboldt Redwood Mfo. Co..

M. Roach Forest Produits.....

Schmidbauer Lumber C0........

flnflfl.tl

Sequoia Supply.

t0[T ittfs

Geor0ra-Pacilic Cor0. (Redwood).

Holm-es Lumber Co.. Fred C.....

Niesen-Ward Forest Products....

F()IIUM

Calilornia Suoar & Western Prne Aoencv....

Georqia-Paciiic Warehouse ...-.

Inlernational Foresl Producls Inc.......

Lumber Dealers Materials Co..

Missron Forest Products...

Paciftc Forest Products, Inc..

Shaw Lumber C0.........

Slandard Structures, Inc........

EitEE t^ttEt

R & L Wood Products.

IE|l0$urG

North Bav Foresl Products...

South Bav F0rest Products (Healdsburq 0iv.).

08 ttr0t

Stewarl Hardwood Lumber C0...

t00EtT0

Snider Lumber Products.........

Sunrise Forest Products C0..........

tEooilG titl

Feather River Mouldino Co..

Forest Products Transiortahon.

Hvamoom Lumber C0........

SOUTIIERN CALIFORNIA

Sierra Pacilic Induslries (Mld0s).

Sietra Pacitic Industries (Lbr.l.

Wisconsin-Calilornia Forest Products..

r|IEnt||r

Thunderboll Wood Trealing C0..............

3tt0l

Louisiana-Pacilic C0r0...

EIII| tott titt

J.H. glevins Co., lnc....

Calilornia Redwood Sales.....

Knollwood CorD..

LeBeck Forest Products.

Louisiana-Pacilic Corp..

Martin Forest lndustries.

Novo Timber Products. Inc..

Sta'ndard Structures....... {707) 544-2982

Windsor Mill. |nc..

sEtA$0?0r

Trinitv Foresl Products...

ETTTI

Selma Pressure Treating Co..

EI totn0

Louisiana-Pacilic Corp. (Sonora div.). unill

Aowood Mill & Lumber..

Loursiana-Pacilic Corp.. UIlllilI

San Antonio Pole Consl. Co..

BUYERS' GUIDE

PACIFIC NORTHWEST STATES ffiROCKY tOUl{TAlNSffi

waSlilltcTotr

PJoducls..

& Baxte; Creosotino C0.. .

ci.... to'ooi slz-ssbl

Hardwoods, Inc..........

Hardwoods, Inc........

Lumbor Export Co..

C0mm6rcial, Inc..... (800) 152-8617

Forest Products co... (800) 517-1771

Pacilic Railr@d..............

Internalional Forest Products. . .. (800) 547-5744

Louisiana-Pacilic Corp

PalmerG.Lewis.....

ARIZOTA

lretal Products.

Induslrial Metal Products...

Mallco Distributors. In Az. (800) 352-5530 out of Az

Ray Lumber.

Southwest Forest Induslries..

Specially Forsst Products. .

Soellman Haidwmds.

Viroinia Hardwmd C0........ wasco (Snyder Sales).

tutc0l

Wickes Lumber.

ut tt3ll

I{EYADA

Lumber Salos, Inc...........

Peteman Lumbor, Inc..

tEt0

Capitol Plywood, Inc..........

Higoins Lumber Co., J.8.......

Ponderosa Wh016sa18.....

Union Pacific Railroad........

OTITUARiES

MARK ELWARD

Mark Elward, controller and secretary-treasurer of Big Creek Lumber Co., Santa Cruz, Ca., died Sept. 8, 1980, in a single-engine plane crash in the Smokey Hollow area, l5 miles west of Jackson, Wy.

A resident ofSanta Cruz since 1948, he served in the Army in the Korean War, returning home to attend San Jose State University. He graduated with a degree in business administration in 1959 and joined Big Creek Lumber Co. as controller in 1961.

Mr. Elward is survived by his widow, Betty, twin sons, a daughter, his mother, a sister, and four brothers.

LEROY H. STANTON. SR.

Leroy H. Stanton, Sr.. retired president of E.J. Stanton & Son Inc., Norwalk, Ca., died Sept 11, 1980 of pneumonia. He would have been 9l in December.

Born in St. Louis, Mi., to a family long active in the lumber business, he moved West with his parents in 1892, His father, E.J. Stanton, founded a hardwood and softwood lumber distributing yard in Los Angeles in 1894.

Mr. Stanton, who attended Stanford University, left college in 1911 to aid his father, who was ill, in the business. He became a partner in 1912. When the company was incorporated after his father's death in 1913, he became president. During World War I he served with the Army in France for one year and returned to operate his company until his retirement in 1965.

Active since l92l in Hoo-Hoo. the international lumberman's fraternity, he served as president in 1948. He often referred to the years in which he worked to expand and strengthen the organization as "the most wonderful years of his life."

He is survived by two children, six grandchildren, three great grandchildren- and a sister.

ELMER PADULA

Elmer Albert Padula, owner of E.A. Padula Lumber Co., in Santa Rosa, Ca., died on Sept. 13, 1980, at the age of 65.

A resident of Willits. Ca.. for 33 years, he operated his lumber business in Willits, Novato and Santa Paula, Ca., in addition to having agriculture holdings in the San Joaquin Valley. He was a member of Hoo-Hoo International, the lumberman's fraternity, as well as numerous other organizations.

He is survived by his widow, Lorainne, three sons, a daughter, and four brothers.

HARRY W. MURPHY

Harry W. Murphy, former secretary-manager of the Pacific Lumber Inspection Bureau, died in Seattle, Wa., Aug. 21, 1980. He was 85.

He started in the lumber industry in l9l3 at the Vance Lumber Co., Malone, Wa., and became a PLIB inspector in 1917.

MORRIS B. CARTER

MorrisB. Carter, president o[ Carter Mill and Lumber Co., Los Angeles, Ca., died of a heart attack on Sept. 5, 1980. He was 77.

Active in the lumber business for 60 years, he was born in Emporia, Ks. Mr. Carter was a member of the Lumber Association of Southern California and the Marina City Club.

He is survived by his widow, Lily, three daughters, 11 grandchildren, a sister and a brother.

RODNEY B. BRANSON

Rodney B. Branson, president and general manager of the Melrose Lumber Co.. Oakland, Ca., died Sept. I, 1980, at the age of 58.

A native of Oakland, he was a member of the University of Pacific Alumni Association and Tiger Club as well as numerous other organizations including the Lumber Merchants Association of Northern California.

He is survived by his widow, Margaret, two sons, his mother, an aunt and uncle.

}TEGOAI'oNGWto take good care of our Lumber Merchant Customers

We've increased our business with Lumber Merchants 250% in the last three years-and we've done it on purpose! We've developed products like Quick Lam and Standard Lam, and manufactured them in a broad range of sizes to meet construction demands. We've also inventoried them for fast delivery, and priced them to be downright competitive'

Most of all, our price policy is designed to take very good care of our Lumber Merchant customers-with a special 10% discount!

Quality, service, and price are prime ingredients that have helped Standard Structures win many satisfied, repeat customers, and to achieve this remarkable record.

FAST DELIVERY

Where you want them when you want them.

QUICK

I.^AM

In stock for immediate deliverY'

STANDARD LAM

Custom manufactured beams that can be specified on the telePhone.

NEW

LAM TOP

The do-it-yourself real wood laminate top.