

BEL-AIR DOORCO. Y 'r
Feel
(Top) Bel-Air Door Co. Showroom

Virginia Harrdwood Compaqy

serving Southern California, Southern Nevada, Arizona & Hawaii
In our area we are proud to be .
The saly hardwood flooring distributor who sells wholesale only. The only hardwood flooring distributor who sells hardwood flooring only. The qnb hardwood flooring distributor with a fleet of delivery trucks. The hardwood flooring distributor with the largest inventory in the U.S. The hardwood flooring distributor with a staff of hardwood flooring specialistsboth in the field and in the office. The hardwood flooring distributor for the finest and most widelv known manufacturers featuring :
For complete information call the hardwood flooring specialists
sellng the tumber, buitding materiats .nd home imptovement markeb - sinc€ 1922 lotmeily Weslen Lumber & Building Materials M€rchanl
ocToBER, 1976 VOLUME 55, NO.4
MAJOR NEWS and FEATURES
SPECIAL ISSUE: HARDWOOD
TROPICAL HARDWOODS - A NEW VENEER SOURCE
HARDWOOD GRADING, TALLYING GOES COMPUTER
HARDWOOD DISPLAY COVERS HANDLING, GRADING
TEN MALAYAN HARDWOODS DESCRIBED, PART TWO
FROST HARDWOOD CELEBRATES ITS 65TH BIRTHDAY
A WESTERN HARDWOOD COMPANY IS EXPANDING
WWPA HOUSING FORECAST SEES 2ND BEST YEAR
SETH POTTER NEW DANT & RUSSELL PRESIDENT
DISPLAY REALLY GETS ACROSS HARDWOOD STORY
FIVE YEAR F.W. DODGE CONSTRUCTION OUTLOOK
PLYWOOD STUDY SEES BIG GROWTH IN PLYWOOD
JOHNS-MANVILLE'S BIG NEW DENVER QUARTERS
IS A HUGE
The ilerchant Megazine
Publisher Emeritus A. D. Bell. Jr.
Editor-Publisher DavidCutler
Contributing Editor Dwight Curran
Contributinf Editor Gage McKinney
Advertising Production Mgr. Ms- D. Hamil
Art Director Martha Emery
Staff Artist Terry Wilson
Circulation MarshaKelley
The Merchant Magazine is published monthly at 4flX) -Campus Dr., suite 476. Newport Beach, Cr.92660, Phone (714) 549-8393 or (714) 549-8394 by The Merchant Masazine. Inc. Secondclass noslace ratei naid at Newnort Beach. Ca..'and addiiional offices.'Advertrsrng rales upon request.
ADVERTISING OFFICES
NORTHERN CALIFORNIA & PACIFIC NORTHWEST 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660. Phone (714\ 5498393.
SOUTHERN CALIFORNIA
Carl Vann. 1385 Westwood Blvd., Los Anseles, Ca. 90024. Phone (213) 477-7597 or (714) 549-8393.
SUBSCRI1rTIONS
Chanqe of AddressSend subscriPtion -orders and address changes to Circulation Dept.. The Merchant Maqazine, 4500 CamPus Dr., suite 4761 Newnort Beach, Ca.92660. In-clude address label from recent issue if-possible. plus new rddress and zip code.
Subscription RatesU.S., Canada. Mexico and Latin America: $5-one yeari $8-two years: Sll-three years. Overseas: $7-one yearl $l l-two years. Sinsle copies $1.00.Back copies $1.50 whdn avriilable.

The Merchant Maqazine serves the members of the: Aiizona Lumber & Builders Supplv Assn.. Phoenix; Lumber Merchlht's Assn. of Northern California. Los Altos: Montana Buildins Material Dealers Assn., Helenal Mo"untain States Lumber Dealers Assn.. Salt Lake Citv and Denver: Lumber Assn. of Siruthern California. Los Angeles: Western Building Material Assn.. Olympia. Wa.
THE MERCHANT MAGAZINE i.s an intlependent naga:ine for the retail, xhnle.sale and di.strihtiorr lerel.s nl the Ittmher andhuildins nnterial.r and honre inproveilpnt indu.sin' in the l3 Western stAte.t, concenlrating on merchandising, nmnosentcnl ond ocatrate, focluol nexs report ing and interJtetalion.
Enduringbeauty forall seasons
Wherever the site, jn winter, summer, spring or fall, LAM-LOC Pecky Cedar siding adds extra dimensions of practical beauty. Its insulating efficiency and resistance to decay rivals the characteristics of Redwood...to economically repel the elements in any climate. The well-distributed peck throughout assures a permanently attractive texture wjth never a repeat pattern. Fountain's patented LAM-LOC process eliminates any throughholes and specified widths and lengths further reduce waste and installation costs. LAM-LOC Pecky Cedar is available through Iocal lumber dealers nationwide. Call or write for full color literature and samoles. ffi^o*
LL/_@E

ED FOUNTAIN LUMBER COMPANY
6218 S. Hooper Ave., Los Angeles, CA 90001 (213) 583-1381
Gonserving Another Resource

THE Department of Housing and Urban
I Development, better known as HUD, has recently been giving increased recognition to what it describes as an idle resource: the abandoned homes, offices, factories and warehouses in America's decaying urban centers.
While they see correction of this problem as a start in their ambitious social engineering plans to lessen the crime and related ills that are part and parcel of a decaying city center, they seem little aware that abandoned buildings exist in our suburbs, little towns and villages as well. It is a rare small town that doesn't have at least a handful of these derelict shelters.
And therein lies an opportunity for those whose business is supplying materials. It also creates a chance to perform a greater service for the town in which you live. Knowing a town as well as a lumber and building materials dealer does, and as he is often a leading citizen as well, the opportunity exists for the dealer to act as a catalyst in bringing together local movers and shakers to begin seeing what can be done to restore and bring back to productivity this existing American resource that lies unused.
Experts average thatupto three-quarters of the abandoned buildings in America could be made useful again with relatively mhor repairs, at a cost far below new construction. The techniques of home improvement the dealer knows so well could also be applied to empty commercial buildings to put them back to work. A related benefit is that no new sewers, utility lines, roads, etc. need be built to return these assets to the community base.
Obviously, fixing up all the junky buildings in town is an ambitious undertaking. But it is not impossible; could be done on an area'by-area basis; and, we strongly suspect, a good deal of community committment could be found for such a demonstrably positive project. That it would be good business, seems a reasonable assumption.
A quick telephone survey of those in your town who would likely become a part of such a campaign will probably give an early indication of success possibilities. It doesn't seem too strong to say that for many, you owe it to yourself, your business and your community to at least test the waters.


Special lssue: Hardwood
Tropical hardwoodsa new veneer source
BY W. D. PAGE Director, Special Services Division Am erican Plywood Associationlt\ ONSIDERABLE attention has !r been focused on timber supply in the United States recently. The plywood industry does indeed face a domestic raw material supply problem for which solutions are needed.
Tropical hardwoods provide a solution as a supplemental source of veneer; particularly the better quality veneers suitable for faces of structural panels with a high appearance requirement, namely sanded plywood grades and sidings.
The big market for sanded plywood is for do-it-yourself and home improvement uses. The homeowner market is the second largest outlet for plywood.
Even so, demand for sanded plywood has eroded rapidly over the past few years. The amount of sanded grades manufactured has decreased from 6 billion square feet in 1968 to 3.5 billion today, accounting for just 22 percent of the plywood industry's total production.
The main reason for the decline of sanded grades is the increasing scarcity and rising cost of domestic veneer that meets appearance requirements. This is where tropical hardwood veneer comes in. If there is a significant increase in the use of tropical veneer, American Plywood Association market analysts believe there could be a 15 percent growth in sanded production during the next five years.
Story at a Glance
Tropical hardwoods are seen as an additional source of raw material for sanded plywood, a big d-i-y item . APA is confident that quality control problems encountered in'7 1- '72 in using the Southeast Asian woods can be averted if past experience and present knowledge are combined.

However, to recapture and maintain markets for sanded grades, the industry must deliver a product that is not
only initially attractive, but one that will continue to look good even when exposed to permanent outdoor exposure. The tropical hardwood log, which yields virtually defect-free veneer, can potentially provide this kind of performance.
The plywood industry's interest in tropical hardwoods is primarily due to the law of supply and demand. In the early 1970 s there was a dramatic increase in the use of plywood siding in residential construction, accompanied by a dearth in the supply of suitable face veneers. The situation has been further aggravated by a shortage of available timber from national forests.
(Please turn to page 48)
VIBTUAtLY DEFECT-FREE tropicat hardwoods are expected to play an increasingly more important role in the domestic production of appearance plywood grades.
Hardwood grading and tallYing gets a computer look
'l'O SPEED the handling of hardI wood lumber, PenberthY Lumber Co. has installed a new conveyor' ized sorting, grading and tallying system which utilizes a computer to collect data as the lumber passes by the operator.
The information is automaticallY recorded when the operator punches a button at the control station based upon visual inspection for grade as the lumber comes down the chain.
0PERAT0R (in background) stands at computer terminal station to imput information regarding grade and dimensions of lumber as it comes down chain. Operator in foreground presses button to move each layer of lumber to the automatic stick placement section.
Story at a Glance
Use of a computerized conveyor system results in major handling efficiencies for hardwood wholesaler .. handwork is greatly reduced . tally sheet from computer is used as lumber is sold for automatic inventory control and re-order projections.
C0MPUTER display provides accurate data regarding grade, dimensions and tally. This information is placed with each stack' As the lumber is sold. the tally sheet is then used for automatic inventory control and re-order projections.

Sensors read the lumber for width. length and thickness dimensions. Each is given a lot number, which is recorded at the computer read out station. An automatic printer provides a hard copy print-out.
The system, in addition to grading and tallying is designed to automatically stack the lumber as it comes to the end of the chain.
Sticks are accurately placed by the machine as each board comes off until a load is complete. Each load is then shuttled on tracks to a lift truck pick-up station.
This new computerized system, installed at Penberthy's Carson, Ca., yard, has not only speeded the operation but also provides more accurate grading and tallying.
Hardwood displ ay covers handling, grading & costs

IJARDWOODS, especially when it I |comes to imported species, are a mystery to many users and potential users.
Yet, we are becoming more and more dependent upon them because of fast dwindling domestic supplies, poorer grades and increased prices.
As part of an educational program to remove some of the apprehension about imported hardwoods, Penberthy Lumber Co., Los Angeles, recently participated in a Grading Seminar and yard demonstration co-sponsored by the Orange County Hoo-Hoo Club and Simpson Building Supply Co., (see The Merchant, Aug., p. 10) to show what is available, how the lumber is graded, methods of handling and cost considerations.
A 20' exhibit displayed samples of many different types of hardwoods from around the world. Several of these species were described as excellent substitutes for domestic grades,
such as walnut, and are available in good supply at economical prices.
Huge logs, which are seldom seen in domestic timber, were used to show how the lumber is processed to get maximum yield, different methods of sawing to get unusual effects and recommendations of various species for a variety of applications.
A l0 minute, sound-slide presentation took visitors into the forests to show how the trees look before they are harvested. Then to the saw mills to see how the logs are made into lumber. Drying and shipping processes were also presented.
Many species which were not on display were reviewed to show the lumber in the rough and finished stage and how the lumber is handled once it arrives at the Penberthy yard.
Additional recommendations on usage and a discussion on machining, gluing and finishing techniques were also presented.
Special lssue: Hardwood
A great deal ofhand labor has been eliminated and the lumber, because of the precision stacking, is easier to dry and remains straighter during the process.
DIFFERENT DETAItS, which are regularly produced in the firm's planing mill, show, how well many different species of imported hardwoods can be machined to obtain unique effects.
Special lssue: Hardwood
Some Malayan hardwoods
PART TWO
(s) GIAM
Of the several species of Hopea classified as Giam only three species, i.e. H. helferi, H. nutans and H. semicuneata grow to a sufficiently large size to yield sawn timber. Wood is very hard, very heavy, very strong and very durable and not very inferior to Chengal in both strength and durability. It seasons slowly and without serious degrade but is rather recalcitrant to work. It is generally free of defects except for occasional resin pockets, but sometimes the living tree is attacked by longhorn beetle which leaves large galleries. See also the reference to Giam under Balau above.
Generul description of the wood:The wood is very similar to Chengal except that the geen tinge of color of freshly sawn timber is not so pronounced in Giam and that ripple marks are absent.
Story at a Glance
Part two of a two part look at ten species of heavy hardwood from the Southeast Asian nation of Malaya . included are general description, shrinkage, tu rning, etc.
General desciption of the wood:Sapwood is not well defined. The heartwood is claret-red in color and is attractively streaked with lighter coloured layers and often has a small brown-black corewood. The grain is fairly straight or only shallowly interlocked and texture is moderately fine and even.
(7) KERANJI
Keranji is ttre product of several species of Dialium the most common of which are D. patens, D. platysepalum and D. wallichii. The wood is very hard, very heavy and very strong but is only'moderately durable under the tropical conditions of Malaya. It is very hard to work and some degrade in the form ofchecks and splits should be expected during seasoning. The wood has a very pleasing appearance. No serious defects occur except for a very occasional layer of included phloem.
General desciption of the wood:Sapwood is well defined and white in color. Heartwood is gold-brown or red-brown weathering to dark brown. Surface is lustrous. The grain is interlocked giving rise to attractive stripe figure and the texture is moderately coarse and even. Ripple marks are prominent.
(8)
MERBAU
low in color. Heartwood is bronze or red-brown weathering to dark redbrown. Surface often moderatelY glossy. Growth rings are fairly distinct: grain is interlocked producing stripe figure. The texture is coarse but even.
(e) RESAK
Resak is made up of fairly uniform wood of numerous species of Vatica and two species of Corylelobium, Ihe most abundant of which are possibly Vatica cinerea, V. cuspidata and V. odorata. The timber of most species is very hard, heavy, strong and durable and one of the heavy constructional woods of Malaya. Due to the resinous nature of the wood it is rather difficult to saw. Its seasoning qualities are not good and therefore some degrade in the form of end and surface checking and distortion should be expected during seasoning. It is generally free of defects.
General description of the wood:Sapwood is light colored and sharply defined in freshly cut wood (but only moderately sharply defined in seasoned wood). The heartwood when fresh is yellow-brown or brown with an olive tinge, darkening on exposure to a dark red-brown. Surface is not lustrous. The grain is straight or only slightly interlocked and the texture is fine andeven. Unseasoned wood is rather resinous but not after seasoning.

(r0) TEMBUSU
(6) KEKATONG
Kekatong, produced principallY bY CJtnometra inaequifolin, is a very hard, very heavy, moderately durable wood which is sufficiently strong for all heavy construction and attractive enough for decorative uses. The wood is not amenable to preservative treat' ment and is difficult to work. It tends to split during seasoning. The wood is generally free of defects.
Merbau, the product of a single species Intsia (Afzeltu) palembanica, is a heavy, hard, fairly strong and durable wood closely resembling Ipil of the Philippines and Afzelia of Africa. It is one of the most popular woods of Malaya for heavy construc' tion. For its density it is rather difficult to work especially when dry. It shrinks only very little and is similar to Teak in this respect; it seasons slowly but without any degrade. Sapwood isvery perishable.
General description of the wood:Sapwood is well defined and pale yel'
Tembusu is a hard, heavy, strong and durable wood produced by Fagaea fragrans or F. gigantea. lt is moderately hard to work and it seasons without serious degrade but slowly. It is generally free of defects.
General desciption of the wood:Sapwood is not well defined and often difficult to differentiate from heartwood. Wood is light yellow'brown in color when fresh, weathering to a golden-brown or orange-brown. Surface is glossy: grain is slightly interlocked and the texture is moderately coarse or moderatelv fine and even.
Our one gigantic failure.

This one we just couldn't quite handle.
A 110-ft piece of 2 x 10 redwood requested by a lady, who, although very nice, we think stricken with slight delusions of grandeur.
Actually, we never did find out what she wanted it for (maybe her husband could tell us), we just had to say, sadly, we couldn't fill the order.
Happily, that's something we don't have to do very often at Rounds. Because over the years
we've built up quite a business with a very simple strategy. Find things other people can't find. Or won't take the time to find.
Like odd lots and mixed batches. Or the too small, the unusual, and the hard-to-find. Quite frankly, our strategy has been very successful.
It's built us a coast-to-coast reputation.
Yes . at times, too good a reputation.
Top Quality
Buildings At Approximately Half the Cost of Conventional Buildings

Fast. efficient construction crews erect these strong buildings in an amazingly short time.
Original construction methods and machines, including our hydraulic scaffold truck, insure you of top quality for lowest cost.
o all poles are cemented to a depth of 6'
o never needs painting-won't rub off on clothes
o insurance rates considerably less
yet full coverage
o all buildings engineered and designed by licensed civil engineers
o Call San Antonio todaY !
Yes, San Antonio Construction can build better buildings lor less money lor you. These attractive buildings will improve your property and are built to last. Using pressure4reated poles which will last 30 years or longer, lhey
are safe against wind, earthquake, and weather hazards because ol their rigid construction. Their improved design meets all building code requirements and there are no long hraces lo interfere with equipment.
Special lssue: Hardwood
Frost Hardwood's 65th birthday
EXECUTIVES of Frost Hardwood
l-Lumber Co., the pioneer San Diego, Ca., wholesale distributing concern, greeted over 600 customers and civic leaders on the evenings of Sept. 28 and 29 when they hosted them to cocktails and fried chicken at the firm's downtown warehouse facilitv.
"We were absolutely delighted wiih the large number of people who turned out to help us celebrate our 65 years of continuous service in San Diego," said Gordon Frost, president and general manager of the familyowned business that was founded in lgll bv the late Albert A. Frost, Sr.
"I think that everyone had a good time at our parties," Frost added. "At least, I know that we did! We certainly enjoyed having the opportunity to show off our people and our modern service facilities."
On display during the open houses were Frost Hardwood's recentlv remodeled general and executive offices. Guests also toured the firm's three large warehouses, with over 40,000 sq. ft. of undercover storage, located on the 3-acre plant site.
In addition, guests were shown the drying shed, fork-lift shed, plywood storage warehouse, two drying yardsand special displays of new hardwood products now represented in the San Diego Market.
Among these are: Hartco parquet hardwood flooring, Townsend solid hardwood paneling, and Wood Mosaic hardwood flooring. Also presented were displays of Formica decorative laminates, Masonite hardboard and paneling, Wilhold and Formica adhesives, Pliantwood industrial veneers, cedar closet panels and States Veneer prefinished panels, all of which Frost Hardwood has handled for many years.
According to Albert "Al" Frost, Jr., v.p., "We stock in excess of two mil-
lon board feet of hardwoods for the San Diego county, Baja California (Medco) trade, and through their El Centro branch, Imperial Valley Plywood Co., and it's manager Bill Condit, the Imperial county area. This includes domestic and imported hardwoods of more than 20 species, Douglas fir plywood, hardwood flooring, wall paneling and many varieties of allied products and specialty items."
The firm serves nearlv 75 retall lumber and building material dealers in its trade area, plus qualified industrial users of hardwoods and softwoods, including boat builders and cabinet shops.
Both Al and Gordv Frost make frequent buying trips to the Orient. Gordon made the most recent trio last year, calling on suppliers in Japan, Taiwan, Hong Kong, Thailand, Malaysia, Singapore and Australia.
Frost Hardwood is one of the few remaining family-owned hardwood businesses in Southern California. And the family intends to keep it that way, with third generation Frosts now involved in the day-to-day operations of the company. Gordon "G.T." Frost, Jr. is in outside sales; Bruce H. Frost handles the new "mini-computer" recently installed to streamline accounting procedures.

Key personnel also consider themselves to be "family", especially in light of their 156 years of combined longevity. Milt Olsen, sales manager, has been with the company 15 years. Henry Simmons, general superintendent, 28 years; Jack Lange, Formica coordinator, 15 years: Ray Lynskey, yard superintendent, 14 years: M.P. "Smitty" Smith, senior hardwood orderman, 4l years; Manny Marin, outside sales, 8 years; Flo Tschogl, outside sales, 17 years: Larry Glenn, inside sales, l0 years; and Bert Hernandez,inside saltis, 8 years.
0BDEB DEPT. has been designed for maximum efficiency and quick response to customer wants and needs.
Western hardwood firm expanding

llAC BEATH HARDWOOD Co.
lUlof San Francisco established its fourth distribution yard last month when it acquired all of the outstanding shares of Brush Industrial Lumber Co. of Los Angeles.
The yard is operating as Brush Industrial Lumber, a subsidiary of Mac Beath, continuing the 40-year hardwood tradition founded by John A. Brush in 1935.
Currently MacBeath operates yards in Salt Lake City, Berkeley and San Francisco. Its carload sales division is active in the Northwest and Los Angeles areas.
The firm anticipates that the new acquisition will increase its gross sales 25Vo over the next year. The new yard can potentially become MacBeath's largest.
So far the biggest challenge has been locating and purchasing enough top grade hardwood to meet the expected sales increase. "The new yard has put a strain on our buyers," admitted president W. E. "Bill" Mac Beath. "But," he added with a smile, "we're meeting the challenge."
The new yard covers two and onehalf acres. seven miles south of downtown Los Angeles. It has over 35,000 sq. ft. ofcovered storage.
Last month MacBeath added a tractor and 20' traller to Brush's fleet of bob-tail lumber trucks. Complete milling facilities will also be added.
Joseph L. Cortese, former manager of MacBeath's San Francisco yard and secretary-treasurer of the company, is managing the yard. Key Brush employees will form an integral part of MacBeath's warehouse and marketing team.
MacBeath Hardwood opened in Berkeley, Ca., January l, 1955. In l96l they purchased Davis Hard"wood, San Francisco, and in 1965 opened a third yard in Salt Lake City.
John A. Brush was born in Lancaster County,'Pa., October 9, 1888 and came West as an Army Captain during World War I- He commanded an all black regiment in Arizona and served in the medical corps in Hawaii.
Following his discharge Brush worked in the sawmills of the Pacific Northwest. Then, at the depth of the depression and contrary to the advice of his family, Brush decided to open a lumber yard in Los Angeles.
Story at a Glance
MacBeath Hardwood acquires Brush Industrial Lumber, its fourth yard . . firm now has facilities in Los Angeles, San Francisco Bay Area and Salt Lake City.
According to a long-time friend, Brush reasoned that if he could make his business succeed during the depres' sion then he would be assured of suc' cess in good times.
Originally established at 59th St. and Central Ave., he moved several times before settling at the present location in 1957. Brush began bY handling pine and alder, but soon Eastern and imported hardwoods were added to the inventory.
"Jack" Brush prided himself on his skill as a lumber grader. He pioneered two grades of sugar pine, "shop-outs" and "Factory A." The first was later recognized by the WWPA and renamed f2 Shop.
He insisted upon precise grading and established a wide reputation for accurate tallies.
In his personal life, Brush was a man of extraordinary charity. In the '30s and '40s he visited Boyle Heights,
a depressed area of Los Angeles, every Christmas Eve and anonymously distributed hundreds of dollars worth of food and toys to needy families.
According to friends Brush sponsored scores of foreign children. He brought a young Japanese man to Los Angeles to learn the lumber business, and he put an African man through business school.
One long-time friend reported that he was "very devoted to children" and was always concerned for their education.
"In continuing the Brush operation we want to preserye the memory of "Jack" Brush and to continue his reputation for accurate tallies and fair dealing," observes Bill MacBeath. Brush died Nov. 2, 1974.
MacBeath was also quick to point out that his own family was once native to Southern California. K. E. MacBeath, who founded his family's hardwood business, was reared in Arizona and Riverside County, Ca., before he moved to Berkeley to attend the University of California. As a young man the older MacBeath worked on a road crew which paved many new streets in central Los Angeles.
MacBeath began negotiating to buy Brush Industrial Lumber one year ago but encountered many legal delays before completing the purchase. "My father and I endured some frustrating months, but now we're looking forward to serving Southern California," Bill MacBeath said.
In his 52nd year as a hardwood lumberman. K. E. MacBeath remains vitally active in the management of Mac Beath Hardwood. Bill MacBeath became general manager of the company in '69 and president in '7 l. He is also on the board of directors of the National Hardwood Lumber Assn. and the Imported Hardwood Products Assn.
When you have a great frame, you know it took abetterstud...At .Little River, that's all they makeSTUDS ONLYfrom the highest quality Doug las fir, hem fir, and pine.
California Cascade Industries is proud to be designated the exclusive sales agent for Oregon's Little River Box Companywhere the better studs are made.
'A Limited Time Otfer. Get a Little River T-shirt, and fill it with a trame of your choice. A complimentary T-shirt goes with every order of "Little River" studs. T-shirt o'derc accepted without lumber purchase, Retail price $5.00 each. Specify sze: sm., md., lg.

Second best ain't bad !
LlousINc starts in the U.S., the I I best single indicator of strength in the lumber market, are expected to total 1.5 million units in 1976. reflecting the second highest total for single family units in history.
This was the prediction of H. A. Roberts, exec. v.p. of Western
Wood Products Association, at the recent two-day WWPA Fall Meeting in Newport Beach, Ca.
Roberts pointed out that singlefamily units will comprise 78% of all conventional starts this year, a figure which has been closer to 557o in recent years. In real numbers, he said, this
year will be the second best Year of single-family starts ever. "This year we expect l.l5 million single-family starts compared with the all-time high of 1.3 million single-family starts in 1972," he noted.
As for 1917, he expects to see a total of 1,625,000 conventional starts in both single and multi-family construction. "What this means, in short, is 19'77 looks like a strong carbon copy of 1976 n about every respect."
Implications for producers in the l2 contiguous Western states are that (PLease turn to page 46)
Story at a Glance
Total of 1.5 million housing starts forecast for '7 6 at Western Wood Products Assn. Fall meeting routine changes in Grading Rules OK'd.

Weyerhaeuser has revealed that an internal investigation showed $1.2 million in "impraper foreign payments" ovet the past 5 years had been made to foreign gov. officials and overseas firms; George H. Weyerha€user, pres., called the payments "traditional" in those scicieties, but acknowledged the possibility for abuse and said llt. firm had halted the prac- tlce...
Southern Forest Products Assn. has begun an 8-state, 3week promotional "blitz" of the riin Northeastern turnbir market, using their entire fieldstaff ala their successful Midwest campaign last year. . principal advantage stressed is freight cost savings, plus what they describe as the "long range availability of Squthern Pine from Southern forests.
House-senate conferees were still at it, as we went to press, trying to iron out differences between the two houses' bills on the Monongahela situation; initial give/take quickly settled 3/4 of the problems, but a handful of sticking points still remained at this writing.
The presidential campaign has brought strong support for the housing industry from both candidates; President Ford pledging to work for lower interest rates and improved federal housing progrcms. Jimmy Carter prbmises to make housing 'ia priority item" if elected.

The housing recouery, if that's what it is, moved ponderously forward; housing starts in Aug. (latest figs.) were up ll% from July, a 6-mos. high, due mainly to a 487o leap in apt. produc- tion. .building permits rose to their highest annual rate since
Mar. 1974. . .for the lst 8-mos. of '76, starts in the West were running 42% above the same period a year earlier. . .the prime lending rate now stands at 6 3147o. .
DG Shelter Products Co., was fined $50,000 in federal court and Elwood W. Buck, pres. of the DiGiorgio div., was fined $6,500 for" price fixing; three other door mfg. firms received lesser fines. .20 cement industry firms have been charged iir Superior Court in Phoenix with a wide ranging conspiracy to fix practically all cement and ready- mix prices in Az., the suit also implies a nationwide conspiracy.
Additional acreage for the Redwood National Parfr has been requested by the State of California "to offset the'effects of commercial logging" and create what officials called a "usable park;" estimates for expansion r,ange from $5G'$600 million (!) for what is already the most expensive park in U.S. history. .
Capital Lumber, Phoenix, has opened a new distribution yard in Orange, Ca., staffers include Mark Lofland, Nelson Sembach. . Jnland Lumber, Colton, Ca., has established a new sales office in Fremont, Ca.. .OregonPacific has moved its sales oifice from Fairfield, Ca., to Concord.
Lane-Stanton Vance Lumber Co. is the new name for two sister companies that were previously separate entities; Hq. is City of Industry, Ca. . *Fremont Forest Products, Whittier, Ca., held its annual management seminar at Silverado, Napa, over Labor Day. .Specialty Forest Products has moved to new quarters on N. l9th Ave.. Phoenix. .
Redwood Empire, Inc., Morgan Hill, Ca., plans to complete its new 16,000 sq. ft. warehouse and offices this mo.; firm concentrates on plywood, redwood uppers & pine. . .Oregon-McKen- zie Lumber Products, Eugene, Or., was recently opened by Fred Spiekerman.
{-gn" Star Industrzes plans to build a $ l2 million sand & gravel plant near Sacramento, Ca., on 1,473 acres it purchas- ed. .Slaughter Brothers, Inc. has officially closed its Denver sales office. .Pope I Talbot plans permanent ilosure of its medium density fiberboard plant, Oakridge, Or., after sticking $3 million in it since '74. .
Payless Cashways is bldg. a new supermart in Sacramento, Ca,. Justus Lumber Sales, Albuquerque, N.M., is now in expanded quarters at Southwest Insul-Bead, which they rep in their area, in addition to forest prod- ucts. .Cissy Fowler Lumber plans to operi a new consumer operation in Colorado Springs, Co., in late Dec.
New officers at the Hoo-Hoo International conuention in Albuquerque, which drew members from 3 countries are: pres., Bill Bader, Ontario, Canada; Laurn Champ of Kansas, I st v.p.; Gene Zanck, Spokane, Wa., Znd v.p.; and new sec.-treas. Bill Russell, Houston, Tx.
Simonson Lumber's Phil Kelty has been active in raising $$ for the Smith River, Ca., Rowdy Creek Fish Hatchery; send donations to Smith River Kiwanis, P.O. Box 328. Smith River, Ca. 95567 ...
Monroe St. Lumber. Spokane, Wa., has been purchased by Plywood Distributors, Inc. (no price revealed) which is constructing a newl0,000 sq. ft. bldg.mtls. center . . Redwood Economy Center is a new Lemon Grove, Ca., retailer. .
GALTN DAR
OCTOBER
National Lumber and Building Material Dealers Assn.Oct. l0-13. 60th annual meeting, Toronto, Canada.
Los Angeles Hoo-Hoo-Ette ClubOct. ll, dinner meeting (place to be announced).
National Hardware ConventionOct. 17-20, Denver Hilton Hotel. Denver.
American Hardware Manufacturers Assn. & National Wholesale Hardware Assn.Oct. 17'20, National Hardware Convention, Denver.
National Forest Products Week - Oct. 17'23, 197 6

North American Wholesale Lumber Assn. Fall regional meetings, Oct. 19, Denver; Oct- 26, San Francisco: Oct. 27, Medford, Or.; Oct. 28, Eugene, Or.; Nov. 4, Los Angeles; Nov. 30, Redding,Ca.
"Energy Management In Buildings" - Oct. l9'2O, Z-day seminar, Sir Francis Drake Hotel, San Francisco.
Los Angeles Hoo-Hoo Club - Qct.22-24, Family weekend, Hotel Del Coronado, San Diego, Ca.
Los Angeles Hoo-Hoo-Ette ClubOct. 23, Halloween Party, (home of Louise Bezaite) Alhambra, Ca.
Pacific N.W. Section-Forest Products Research SocietyOct. 25. seminar, Sheraton Motor Inn, Portland.
Hoo-Hoo-Ette Club fl12 - Oct.26, dinner meeting & bicentennial presentation, Wayne's Steak House, Orange, Ca.
Energysave '76, lst International Manufacturers EnergyRiiated Products Conf. -Qct.27-31 , Currigan Exhibition Hall, Denver.
Dubs, Ltd.Oct. 29, golf tournament, Carmel Valley County Club, Carmel, Ca.
NOVEMBER
Northwest Hardwood AssociationNov. 4, annual meeting, Hotel Del Coronado, San Diego.
Orange County Hoo-Hoo-ClubNov. 4, meeting, Mr. Mike's Tustin. Ca.
National Forest Products Assn. - Nov' 7'10, Fall meeting, Camelback Inn, Scottsdale, Az.
WBMA Convention/Building Material Mart - Nov. l4-16, Spokane, Wa.
National Retail Merchants Assn.Nov. l5-15, Challenge to the Retail Executive seminars, Islandia Hyatt House, San Diego. Ca.
Lumber Association of So. Calif. - Nov. 17-19,26th annual convention, Spa Hotel, Palm Springs, Ca.
Dubs, Ltd.Nov. 19, golf tournament, Peacock Gap, San Rafael, Ca.
Truck drivers know all the best spots and that's where Kimberly-Clark ranks. Our loading crews are on hand from Z:00 a.m. to midnight five days a week, with a big supply of strapped and wrapped lumber, and a deft way with a lift truck. You pull into KimberlyClark, and in no time you're on your way with a warm heart and a glow of satisfaction.

sWe're big on mixed loads and overnight service. In fact, if your destination's within a radius of 500 miles and you can get your truck here before 5:00 p.m., we can practically promise you its unloading will be the first order of the day.
Next time you have a yen to get into fast company, remember Kimberlv-Clark.
Kimberlq,Clark
U.S. Newsprint and Forest Products Business Group Western Region
ANDERSON, CALIFORNIA 96007
PHONE: (LUMBER SALES MANAGER) (916) 36s-7661
P.O. BOX 697
RHINOHIDE SALES PHONE: (916) 246-4888
MOULDING & MILLWORK . PHONE: (91 6) 365-2910
PONDEROSA PINE SUGAF PINE WHITE FIR DOUGLAS
FIR.INCENSE CEDAR. N4OULDINGS. JAMBS. DOOR FRAMES CUT STOCK . PROVIDED SOLID AND FINGER JOINTED. NATURAL, MILL-PRJNIED. VINYL OVERLAY
MARENISCO, MICHIGAN o PHONE: (906) 787-2233
HARD N/APIE. SOFT N4APLE. BIRCH. SOFT GRAY ELM
BASSWOOD . ASH BEECH NOFTHERN HEN4LOCK
NORTHERNWHITE PINE . DRY KILNS PLANING MILL AND DIMENSION CUT STOCK.
GOODWATER, ALABAMA
PHONE: (20S) 839-6368
PIEDMONT PINE. SOUTHERN YELLOW PINE
fN seancH of a compromise I. and we've found it.
For the past three Yean LMA has been searching for a audio-visual projector that would Permit use as a mechanism to merchandise as well as serve a second and equally useful purpose of in+tore employee training.
We have reviewed many pieces of equipment and have exPerimented with several programs. Since the formation of our Western States Lumbermens Council, which is comprised of the five Western associations: LMA, Lumber Assn. of Southern California, Arizona Lumber & Builders Supply Assn', Western Building Materials Assn. and the Montana Building Material Dealers Assn. our search was intensified because it was found that dealers in all associations have the same need.
Northwestern developed a merchandising program using the Singer Caramate projector-married to it audio-visual slide-cassette programs on 13 d-i-y proiects, frosted the cake with the publication of l3 d-i-y booklets covering the same subjects is shown on the audio-visual system and had great success in the Northwestern association. We discussed [he possibility of Northwestern revising their program to be adaptable to all building material dealers. They- agreed. As a result the five Western States Associations of the Eastern States Lumbermens Council now have a single system that will provide you with the capability to promote sales of everything from kitchen cabinets to electrical fixtures. In addition the same equipment can be used for in-store employee training.

How? by using the programs being developed as a cooperative effori of the Western States Lumbermens Council.
The Council recognized that each association was strong in certain areas and that by joining forces we could all take advantage of the others'strong areas. It would in essence be similar to having extra staff members in each association. We have all been working in our special areas to provide members with programs needed to tackle that age old problem of employee training.
Programs currently developed include redwood grades and uses, dimension lumber, grades and uses, plywood and the dealers, plywood in construction and a very detailed fetail sales tr-aiiring course developed by the Northeastern Lumber Foundation and reprogrammed to fit our equipment.
To the dealer it has special significance. It means that he can purchase one piece of equipment to accomptsh both merchandising andln-store training. It is our intent that all future programs will be developed for use with the Singer Caramaie audio-visual system. We hope to end once and for all the constant barrage of different pieces of equipment needed to accomplish the normal operating tasks in the yard. Each of the five western associations has the equiphent, programs, booklets and brochures on hand.
The reception to the programs thus far has been fantastic. Apparently we have solved the problem for the dealers. The number of orders for the equipment certainly indicated this is what they have been searching for.

M0DERN facility has 40,000 sq. ft., about two-thirds devoted to retail trade. Ample parking is provided on two sides of the buildinq.
New look for an Octogenarian
I OOKING at the beautiful new l- Peoples Lumber and Home Center in Oxnard, Ca., its hard to remember that the firm is so old (est. 1890) that in the early days all of the lumber they received was brought in by ship to nearby Hueneme, pushed overboard and floated in with the tide.
It is a far cry from its Present oPeration in this town of 7l,000 situated about 60 miles north of Los Angeles' As the latest in a number of handsome new stores built by the Parent company, National Building Centers, it follows the general layout and look established by earlier units.

Story at a Glance
National Building Center's new Oxnard facility is the latest of a number NBC is building in Southern California the subsidiary (Peoples Lumber) is the oldest company in town, begun in 1890.
Partially wood-faced, the 40,000 sq. ft. center devotes about two-thirds of its space to retail, the balance to their traditionally strong contractor business. Cleanly arranged with wide aisles and bright lighting, it boasts all the ammenities such as carPeting, piped-in music and the like for both (Please turn to Page 47 )
KITCHEN and bath cabinet displays get once over by Mike Hynes (left) retail sales manager, Western region and Tim Knox, retail d istrict supervisor.
Not lust plywood,fencing /;. too
When we say fencing, we mean a complete fencing program. A full line of cedar: pecky boards, rough boards, posts and rails, grape stakes. A full line of redwood: rough boards, posts and rails, bender stock and lath. Everything you need to put together a fencing package for a customer or to round out your own inventory.

Not just what you need, but when you need it and how you need it, that's our concern at Crown. Custom loads are
Crown Plywood
7705 Garden Grove Blvd.
Garden Grove, CA 92641
7',t4-530-3924
213-598-9675
our specialty. Whether you need a truckload or a unit, give us a call, we'll ship it today.
We'll even mix your fencing in with the other materials you need. Plywood, plywood sidings, Masonite sidings, pine commons, timbers, roofing, we've got it all. And it's as close as your telephone. Remember, plywood is only the beginning of the Crown Plywood story.
wffi @z€TF'
THtr SOUTHLAND
By WAYNE executive vice oresidentf v f nv association conducrs, bthroughout the year, many meetings and seminars for the benefit of its members.
Most of us. when we look at an announcement for a meeting, look at the dates and conclude that we either can or cannot attend that particular meeting because of conflicts that it would present to our schedules.
This, in many ways, is a mistake. A meeting notice should be looked at with the thought in mirrd that first we can gain some information from the agenda items but secondly that we can benefit from the social aspects of the meeting.
Within the framework of the social aspects, business discussions often arise from meeting others who are experiencing some of the same problems or who have experienced our problems and have solved them.
In looking at an announcement for a meeting with a more objective viewpoint, many of us would attend meetings that we would not otherwise attend.
By not attending, in many cases, we deprive ourselves of the opportunity that exists to gain an insight into a competitor, supplier, and hence into ourselves and our business.
LASC conducts area meetings in the Spring and Fall in l0 different marketing areas. These are for the benefit of the entire industry in Southern California, not just our members. As a result, we have a much greater opportunity to meet and discuss matters of importance with people that we might not normally come in contact with in our daily activities.
November l'7-19 we will conduct the 26th Annual Management Conference in Palm Springs at the Spa Hotel. The subject to be discussed is "Money". How to get it for the operation of our business, how to make better use of it after we have obtained it and. how
to retain a greater portion of that which passes through our hands in the daily conduct of our business.
On the lOth of December, a group of members leave for a seven day cruise to Mexico. During this time, they will be discussing "Opportunities For Better Profits In 1977". William Baugh of William Baugh and Associates will be the principal speaker. Others from the industry will participate in panel discussions throughout the entire seven day period.
All of these meetings present oppor- tunities to learn more about the industry, competitors and about yourself as an individual. It is an opportu- nity to expand yourself and your business and do a better job than at present. Watch for the announcement concerning these meetings. Look at them with more objectivity. Think not only in terms of the agenda items, but of the social aspects and the business discussions that can be conducted outside of that planned agenda.
Plan on attending the meetings. Prepare a list of questions you would like answered and as you meet and talk with other members of the industry, ask them the questions that you have prepared. They in turn will be asking questions. You will be enriched tremendously by the experience that you have had in sharing your problems and your solutions with others in the industry.
DISTRIBUTION IS OUR GAME

SPECIALTY PRODUCTS EARN THE "BLUE RIBBON"
Let's talk about Specla lty Productsthose wonderful lines which give you maximum profitshave wide customer acceptanceand a good steady turnover.
lllustrated are a few suppliers'trademarks that rate our blue ribbon for high performance. They can afso be your Parlners In Profit.
Potter New D&R President
Dant & Russell has announced the election of J.S. Heigel as chairman of the board of directors and chief executive officer. Heigel, who has served as president of Dant & Russell for 18 years, succeeds Stanley Bishoprick as chairman. Bishoprick was named honorary chairman and continues as a director.
ly served as vice president - operations.
Also elected to the board of directors and named vice president - log sales was Charles L. Poindexter. He joined the firm in 1912 and had been manager of export log sales. A. Martin Nygaard was elected vice presidentloggng operations. He had been manager of logging operations in the lower Columbia River Basin snce 1972. W. Rodgers Higgins, corporate secretary, was elected treasurer, succeeding Heigel in that position and continuing as secretary.

Dant & Russell operates sawmills in Oregon and Washington and distribution yards in Florida and Maryland. The company is a leading marine shipper of dimension lumber to the U.S. Atlantic Coast and exports logs and lumber.
Warmth of Real Hardwood
Claremont branch of the Berkeley library.
The koa door puts the finishing touches on an extensive remodeling of the library in southeast Berkeley and residents have responded enthusiastically to the door, Jeffsaid.
The koa, a finely grained Hawaiian hardwood, blends with the library's new rough-sawn redwood paneling and red birch check-out counter.
The board also announced that Seth J. Potter has been elected as president and chief operating officer, and a director. Potter joined the Portland-based company in 1975 as general sales manager and most recent'
"The blueprints called for a steel front-door, but I knew that the building wouldn't seem right without the warmth of a solid hardwood door," observed Jeff Kahn, 28, a Berkeley, Ca., librarian. So Jeff personallY comissioned the carving of a $1200 koawood door and donated it to the
The door was purchased through MacBeath Hardwood Co. and hand' carved by a professional carver, Ben Shaw of Berkeley. A herd of unicoms adorns one side of the door and the other side depicts a nature scene.
Although Jeff has worked at the Claremont library for five Years, he admits that he was able to purchase a custom door only because he also works as a cashier for a local bus line.

PERS@NALS
Peter Haley, GF Co., Santa Monica, Ca., recently completed a two-mo. Far East business trip.
Bob Macfie, Louisiana-Pacific, Oakland, Ca., vacationed for two weeks with his family in Hawaii.
Pete Bernthal and Gage McKinneY, MacBeath Hardwood, are back in San Francisco after a Mid-West buying trip.
"Stu" Stewart, Allstate, Oakland, Ca., vacationed in Eureka, Ca.
Dave Damon, West Range Corp., Cloverdale, Ca., salmon fished for a week on B.C.'s Vancouver Island, and needed overload springs to bring back his catch.
O.D. "Bud" Burger has retired from Pacific Fir Sales, San Marino, Ca., after 25 years with the firm.
Lee Lambach, Redwood Empire, Inc., Morgan Hill, Ca., got in a short Lake Tahoe vacation.
Gordon Steck is now in sales at Lumber Purveyors in San Diego.
Al Dugan, Oregon-Pacific, Wilsonville, Or., visited the Bay Area recently on business.
Rolla Vollstedt is the new pres. of Jewett-Cameron Lumber, Portland, succeeding Clarence Jewett, founder of the company.
Fred E. Kopplin, Jr. is the new pres. of Sand Door & Plywood, Los Angeles. Former pres. Robert C, Sand is now chairman of the board. Other officers named: John W. Wright, v.p.-mgr. Fresno operations; John R. Nelson, v.p. and sec.
All species
of lumber and plywood
call
in Portland
Bruce Gottingham
Don Epling
E. William Friedlander
Kurt Kuhn
Bob Lindemann
Dale Lowry
Skip Saunders
Mike Nasser
D. M. Boone
Darrell Robinson
in Southern California
Allan S. Bufkin
Robert Spry in Tennessee
Bill Bayless
PORTLAND OFFICE
P.O. Box 25060 Portland, Oregon97225
Sales Office
(503)297-4551
Tof l-Free 8OO-547 -177 1
SOUTHERN CALIFORNIA OFFICE
P.O. Box 4116
Ful lerton, Cal if 92634
Phone: (7141992-1401
L.A. (213) 694-3677
TENNESSEE OFFICE 224 Wildwood Drive Bristol, Tenn.37620
(615)968-4641
sUNRI 5E
Jack Millikan, Lane-Stanton Lumber Co., City of Industry, Ca., got in an Alaska vacation this past summer.
Kenneth L. Hoevet is Andersen Corp.'s new Western regional sales mgr., Portland.
Jimmy Jones, Supreme Nine member for Hoo-Hoo's jurisdiction VI, is recovering nicely from a heart attack.
Larry Chisnall has joined the staff at Far West Fir Sales, Huntington Beach, Ca.
Russ Sturdyvin has moved to a new position with American Forest Products, Redding, Ca.
Jim Fife, Pacific Grove Builders Supply, Pacific Grove, Ca., is taking it easy after a recent heart attack.
C. Glen Beattie is the new mgr. of Koppers' hardwood lumber group.
Ron Barrow is the new exec. v.p. (read lobbyist) of the Western Building Material Dealers Assn., Sacramento, Ca.
Vince Besinque, Lane-Stanton Vance Lumber Co. (the firm's new name), City of Industry, Ca., has returned from a vacation fortnight.
John Nugent is the new warehouse services mgr. (lumber) for U. S. Plywood, Eugene, Or.
Craig Phelps, Bob Borghorst and Larry Allison are new to industrial sales, Arthur A. Pozzi Co.. Portland.
Kenneth P. Clark is the new pres. of the Western Red Cedar Lumber Assn. Gilbert Emory is v.p.; Ken Bradley, treas.; and Bob Hunt was re-elected sec.-mgr.
Jim Murphy is the new mgr. of Coast Wood Preserving, Inc., Ukiah, Ca. He was with Coastal Forest Products, Cloverdale.
Jim Oakley, Oakley Plywood, Morgan Hill, Ca., spent a quiet vacation at home.
Pete Middlekauf has joined Noyo Forest Products, San Jose, Ca., according to Aubie Harness.
Harold Fuerst is the new sales mgr. at Selma Pressure Treating Co., Selma, Ca.
Al Caldwell is now with Preston Lumber Co., Cloverdale.

John Turner has joined the sales force at Products Sales Co., Newport Beach, Ca., according to headman Ted Gilbert.
Bob Herbst and Bob Hunt, Western Wood Products Assn.. are back in Portland after a wood promotion trip to the United Kingdom.
Ken Bowlin, a regional sales mgr. for Westmark & Assoc., was recently at Newport Beach HQ. for a sales planning session.
Gordon King has been named new president of Hampton Lumber Sales Co., Portland. He will also manage their All-Coast Forest Products div., Whittier, Ca.; Jack Zalaha, former Hampton pres., remains a consultant and will concentrate on the firm's Gear Reducer Sales Co. and Hampton Power Products, Lloyd Lewis is now acting mgr. at Willamina Lumber, replacing Jerry Buck, who resigned.
Bill Honey and Earl Williams are new to sales at Portland's Tumac Lumber.
Doug Lashmett is a new man in sales at Louisiana-Pacific, Whittier, Ca., according to Bob Heberle, who is glad to be over a recent bout with the flu.
"Nibs" White is back at White Brothers, Oakland, Ca., looking tan after a Hawaiian get-away.
Dwight Curran has joined Oregon Pacific at their new Concord, Ca., offices as a trader. Larry Mead and Doug Gregg are also new to the staff, according to director of sales Ron Robbins.
David D. Leland is now senior v.p., operations, bldg. products group, Southwest Forest Industries. Phoe- nix, according to Ray Baker, chairman.
Seth PotterJhe new president of Dant & Russell, (see story elsewhere in this issue) is back at it in Portland after vacationing in Carmel and California's Central Valley.
Bob Roberts is the new mgr. at Hubbard and Johnson's Mountain View, Ca., store, replacing Jim Webber, who has left the company after more than 25 years.
Richard Simpson of L-P's millwork div., Ukiah, Ca., is the new pres. of the Western Wood Moulding and Millwork Producers, Portland, replacing past prez Sterling Mentink, Challenge Lumber Products, Marysville. Ca.
Clyde Herring has moved to outside sales for Lumber Products, Portland, according to Werner Richen.
John A. McKinney has been named new president of Johns-Manville, Denver, following the sudden resignation of former pres. William Richard Goodwin. Policy differences between Goodwin and the board of directors apparently triggered the change.
Kathy Hill, Harold Henderlong's "pride & joy" at Rolando Lumber Co., Cloverdale, Ca., has returned from two weeks vacation.
Gil Sissons, Jr., Louisiana-Pacific, Ukiah, Ca., vacationed for a week in Canada.
Dave Yeazell is now selling redwood for Beaver Lumber, Santa Clara, Ca.
Jerry Spurgeon is now in sales at Rolando Lumber. San Francisco. He had been at Zenith Lumber.
Nick Elardo is the new sales mgr. at Kimberly-Clark, Anderson, Ca. He was formerly with GeorgiaPacific, San Leandro, Ca.
Russell W. Evitt has been promoted mgr. of American Forest Products' primary wood products group, Amador-Calaveras div., according to exec. v.p. Jack Ford, W.B. Lantsberger has suceeded Evitt as div. gen. mgr. W. H. Kuphaldt moves up to gen mgr. of the South Sierra div.
Len Kenyon is now business mgr. at Champion's U.S. Plywood Shasta operations according to op. mgx. Ed Shaw.
Jeff James and Hal White have joined Hirt & Wood Lumber Co., Eugene, Or.
Gerald K. Riemer is now asst. directortransportation for the American Plywood Assn.
Lyn Rabun has joined ColumbiaCalifornia in sales at their Sacramento, Ca., office.
Tom Flynn has joined Robert S. Osgood, Inc., Los Angeles, on a full time basis following his recent university graduation.
Dave Lebec, Rounds Lumber, Cloverdale, Ca., used some "Yes l|/e Can" and got his Santa Rosa Little League team into the All-Star playoffs. Congrats, Dave.
Ray Jensen, Fremont Forest Products, Whittier, Ca., vacationed for three weeks with his daughter in Europe; Ed Evans and his family vacationed with a Caribbean cruise; Ted Pollard got in a respite at the Black Butte Resort in Eastern Oregon; Tim Gaffney has joined Fremont in sales after a stint with Weyerhaeuser.

Ivan Katter is now selling for Wickiup Forest Products in Bend, Or.
D.F. "Don" Lefevre is the new mgr. of Georgia-Pacific's distribution center in Tucson, Az., according to v.p. Stanley S. Dennison.
Five Year Forecast
A new five-year F. W. Dodge forecast for the construction industry predicts continued recovery over the next two years, followed by sluggish growth beyond 1978. Energy, environmental and transportation projects will offer above average opportunity in this otherwise "slow-growth" market; and among the nation's major regions, the South is expected to outperform the others.
As long as inflation and energy scarcity continue to be serious threats, economic policies of restraint will severely

handicap the industry, according to George A. Christie, v.p.-chief economist for the F. W. Dodge Div. of McGrawHill Information Systems Co.
"lf construction costs can be held to an average increase of 5% a year, total contract value will be in the vicinity of $150 billion in 1981, roughly 5O% higher than the 1973 peak, but physical volume will be only slightly ahead of where it was back in 1973," he added. "Most of what will be called expansion during the next five years will be recovery from the severe recession of l9J4-75."
"Once the housing cycle begins to flatten out, probably in 1978, the annual rate ofexpansion oftotal construction will slow appreciably," he predicted. "It is highly probable that as much as 3/4s of all the expansion in the dollar value of new construction taking place over the next five years will have been realized by the end of 1978."
Plywood Growth Area
A new study of plywood used in nonresidential construction concludes that while plywood has made modest gains in this sector of the total construction market since 1968, there is real potential for more rapid future growth.
The study, titled Market Research Report R 32: Softwood Plywood Used in Nonresidential Construction, was prepared by Michael J. Carney of the American Plywood Association's marketing group.

Approximately 1.8 billion sq. ft. of plywood went into nonresidential construction in l9l4 for commercial and institutional building, concrete forming and auxiliary ap-
million world headquarters, nestled majestically against the foothills of the Rockies on the company's 10.000 acre Ken-Caryl Ranch, near Denver, was recently dedicated. Construction started in 1973. Slope of the mountain givesillusion of building tipping upward. Approximately 1600 will eventually be in building.
new
plications. This is about 1I% of the overall plywood market.
Out of 790 million sq. ft. used in nonresidential buildings last year, the largest portion,420 million sq. ft., was in roof decks. Plywood's share of the total roof deck market is estimated to be between l5%-20Vo.
Most of this penetration is concentrated in low to medium-rise commercial and industrial buildinssinWestern states.
lL Dlllcl co.
Hardwood Sales Shift Due
The ongoing changes in how hardwood lumber is sold in the United States took a major step toward what observers feel will be a national practice of selling on net footage following a recent pre-convention measuring committee meeting of the National Hardwood Lumber Association.
The Kiln Dried Measurement Committee came to an agreement on the wording of a proposal that is expected to eventually produce the exclusive use of net footage in hardwood sales throughout the hardwood lumber industry.
Following the NHLA convention, the next step would be the probable adoption of the net footage rule as a model state regulation by the National Conference of Weights and Measures, which will be held in earlv l97l in Dallas, Tx.
Once these steps are taken, industry obseryers see a nationwide conversion to selling all hardwood on net footage measurement.
Net footage selling has been the rule in the West since last year, when an earlier agreement reached by California hardwood wholesalers and that
state's weights and measures officials first resolved what could have been a serious problem if selling by the old method of adding 5V-7% for kiln shrinkage had been continued.
Officials of the Western States Conference of Weights and Measures have had high praise for the Western hardwood distribution industry for its initiative and cooperation in making the not-always easy transition to net footage selling.
The Kiln Dried Measurement Committee, which cleared the way for voting on the landmark change was composed of 12 men, only one of whom, Jack Millikan of Lane-Stanton Vance Lumber Co., City of Industry, Ca., was from West of the Mississippi.
Oregon Energy Clinic
An Energy Conservation Insulation Clinic held by Lumber Products at their Eugene, Or. facility Sept. 29, was a big success and demonstrates the interest in tying in with the growing business of energy conservation. Lumber Products is a Portland-based firm with branches in five Oreeon cities.
Eight manufacturers involved in the energy field were represented at the evening gathering and the clinic was open to anyone involved in the sales, specification, application or inspection of insulation products.
Lumber Products' Salem warehouse had a Sept. 16, Open House to show its customers and friends its appreciation for their patronage. Manager Loran Smith reports a good turnout.
LDM to Big New Facility
Lumber Dealers Materials Co., Sacramento, Ca., plans an early November move into its recently acquired 60,000 sq. ft., high-cube, concrete tilt-up building. On a 5.5 acre tract, it has an additional 4.6 acres adjacent to the warehouse for future development.

New offices and other improvements are currently under construction. Modern material handling and storage facilities are being included which will allow for increased inventory and improved service to Northern California customers.
LDM also has a warehouse facility in Redding, Ca. The company has been servicing the building material dealer market for over 39 years.
A SMASH HIT IIV'76...70 BE TWICE AS BIG M'77

Huge success ol Firsl annual Congress & Exposition underscores individuality of Home Center retailing need for own show! 700 exhlbltors for the first time in one place displayed the broad product mix involved in Home Center retailing . for home improvement, remodeling, maintenance, decorating, home care, recreational/leisure and related needs Overllow crowds al seminars . confirmed the urgency of the seminar topics . store layout & design, product mix, merchandising & displays, advertising & promotion, inventory control & pricing, employee training, customer clinics and others. Speclal events on the exhibit floor added excltement . . . including how to promote-and stage-customer doit-yourself clinics for a wide range of products. Attendance from 50 states, Canada and 26 foreign counlries . . . owners, top management, buyers, and merchandisers from Home Centers . . wholesalers, building material dea.lers, chain stores with home improvement centers . other retailers moving toward the Home Center retailing concept.
Second show al New Orleans' Superdome and Rivergale will grow wilh booming $25 billion markelplace many first-show exhibitors have doubled, tripled, even quadrupled their exhibit space . many other manufacturers and suppliers will be exhibiting for the first time. llore seminars being planned , . all totally-oriented to Home Center retailing plus special sessions for wholesalers. More special educational/display cenlers Do-it-yourself clinics, retail advertising, Do-it-yourself literature, Home Center of the Year award entries, Do-ityourself films and visuals. Programs geared to large and small retallers alike . . . whatever your background as a building material dealer, hardware store, mass retailer large orsmall independent orchain . . rural or major metro area this is the one national event for you to discuss and learn of your opportunities in the rich Home Center marketplace. Special ladies programs scheduled . including many not available to public tour groups with a choice of several programs. Continuous free shut. tlebus between Superdome, Rivergale and maior hotels.
1977.
agarn ar snow (Ar snow regrsrrauon ree s5.uu,
REGtsTRATtoN coMpUTERtzED. ALL INF9RMATI9N MUST BE FTLLED tN.
cxecxyouncorrp^irv'spnrtahy BUBrilEaoacnyrrr, ' I l. Nooneunder16yearsold admitted. \llgN tst FILLED
BUsrrEaBAcnyrf,r: I l. Nooneunderl6yearsord admitred. \lloN MUSI tst FILLELT lN' | ;;; ;;;;;;;r;"'" rmprov€montcenr6r. I I e. Ri6isinA"iiol cor,lpurenrzED. ALL
NAME 1
NAME 2
NAME 3
NAME 4
NAME 5
COMPANY
ADDRESS
HARDWOOD FLOORING ond LUMBER Ptus " "
lncense ond Western Red Cedor
Hardwood Flooring Lumber
Minwox
Memphis Hordwood
Duro Seol
Sykes Flooring Co., Inc.
Parquet, Plank, Strip, Prefinished and Unfinished. etc.
Western Red Cedor
lncense Cedor
Select Tite Knot & Clears
Siding & Paneling
Hardwood Lumber
Plywood & Part icleboard

Special lssue: Hardwood
Tropical hardwood timber
By R. W. Davidson Program Manager Tropical Timber Inform ation Center State University of N.Y. Syracuse, N.Y. 13210A review of the activities of the Tropical Timber Information Center for the first half of 1976 shows that of the approximately 100 inquiries received, the majority of these concerned various questions about South American species.

Questions concerning woods originating in Southeast Asia ran a strong second and a few inquiries were received concerning African woods. Thus it would appear that the importers using our services are demonstrating a very active interest in woods coming from South America.
In general these inquiries covered a very broad range of topics, however, a great number of them were accompanied by wood samples for which a
98rEtn OI,DBOAST OFAIIEW BABT?
specific identification was requested. Sometimes the identification was sufficient to answer the request, however, in many cases additional information on potential uses for these woods was needed.
Other inquiries concerned actual production or utilization problems involving imported woods for which technical information or advice was needed in order to solve the problem.
Based on the nature of the inquiries we have received this year, it would appear that U.S. importers are:
(l) Looking for woods that can be used as substitutes for others that are in short supply or commanding too high a price.
(2) Looking for new woods that will enable an importer to expand his market.
(3) Actually importing lesser known species and are encountering some problems in their use.
(4) Confused by the different common names used for the same kind of wood that can originate in different countries.
(5) Looking for woods to supply special highly technical requirements and not only need recommendations for oossible species, but also need ipecific engineering information.
It seems safe to say that the phenomena of using different and mixed species of wood for traditional applications that has been evident in the domestic lumber markets for several years is beginning to show up in the import markets and there is every reason to believe that the trend toward using new and mixed species of imported woods will grow. This, of course, is an absolute essential to provide for the efficient utilization of the tropical forests and therefore it will become increasingly necessary for importers to famiiarize themselves and their customers with the potential ofthese new species.
Truly a "chip off the old block", the new National Division of J. E. Higgins Lumber Company is ready - willing and able to handle your toughest requirement. From pencil stock to ship sparsHardwood of any sPecies to Softwoods and Redwood you name it, if it's grown, we have it Imported and Domestic. The Higgins "baby" ,n c&rr handle it . . After all, "little sh&vers" with parents 9Syears old do know a pitchpocket from a knot hole!
Give us a call!
ond selectedsolesoids
D-l-Y Hardwood Plank
A new prefinished random-width oak plank floor, Colony Plank, offers an easy solution to the high cost of installation, according to its maker, Memphis Hardwood Flooring Co.
It combines 3", 4" and 6" plank widths, all 314" thick, in an equallineal nested package of 26 sq. ft. Completely sanded, finished and waxed at the factory, Colony has end-grain walnut plugs in both ends of all planks, to provide an appearance reminiscent of pegged-down Colonial floors.
Colony plank is select and better grade and is finished dark antique brown, in either red or white oak. Pegs are positioned near the ends of each board with one in ends of 3" and 4" widths, and two in the 6" boards. The pegs are glued in place before prefinishing which is one key to low-cost installation.
Installation practice varies, but some floor installers prefer to lay wide planks by blind-nailing, plus wood screw face fasteners put in under the walnut plugs. This preference is especially common when 7" or 8" boards are involved. Labor runs upwards of 201 a sq. ft.
Colony Plank, using as its widest board a 6" width needs no facefastenings, thus eliminates this cost says the company. The only fastening
required is blind-nailing as used to install strip flooring. Also, since pegs are installed before sanding and finishing, they are perfectly even with the surface of the boards, unlike pegs pounded in after screws are installed. Because it is the simplest random plank to install, it is recommended for "do-it-yourself" installers, for use over plywood subfloors or old wood floors.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.
Cedar Panels OK'd
Giles & Kendall, Inc. manufacturers of cedar closet paneling, have announced that their ll4" and 3/16" panels have been awarded the Class "C" rating for fire safety by the Hardwood Plywood M anufacturers Association.
The rating, based on the ASTM-884 25-foot Tunnel Furnace Test, assures that the cedar panels fully comply with HUD requirements.
G&K closet paneling is made of 100% aromatic Tennessee red cedar flakes compressed into sturdy 4' x 8' panels. As easy to install as plywood, the cedar closet panels have found steadily increasing acceptance in homes, apartment projects, mobile homes and the do-it-yourself market.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.
A New Face on Things
States Veneer. Inc.. has a new line of overlay panels which includes premium veneer overlays on particleboard, medium density fiberboard, and veneer core.
The firm is now offering a wide range of veneer faces, including birch, pine, oak, cedar, fir, and lauan on 4'x x 8' industrial board cores in thicknesses from 3/8" to 3/4". With the elevation of overlay panels to a fulltime production item, States now has the capacity to fill carload orders and to combine overlay panels with regular prefinished paneling orders with no shipping delay.
The economic and machining advantages of particleboard and medium density fiberboard in the construction of decorative woodwork has brought industrial board into great demand in recent years.
A disadvantage, however, has been the difficulty of giving industrial board products the beauty of natural wood. StatesVeneer's application of premium veneers to various industrial board cores now makes it possible for craftsmen to combine the significant advantages of industrial board construction with the visual beauty of high-grade natural wood stock, according to the company.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
Xmas Chain Saw Push
Two Fall/Christmas promotions have been announced by Homelite to help dealers increase chain saw sales during the holiday gift-giving season. Included is a door-opening $10 price-off sale on each purchase of Homelite's lightweight XL model, normally priced at $ I 14.95
Until December 3l, 197 6, the chain saw with 10" guide bar and chain (equipped with Homelite's exclusive Safe-T-Tip anti-kickback device) will be $ 104.95.
Newspaper repro sheets, large twocolor poster and 6" pressure sensitive labels to attach to each saw are available.
With the purchase of any of four other Homelite models, the firm is offering consumers a free carry case, which means a savings of $ 10 to $ 13.95, depending on the model.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Ornamental lron Display
The Logan Co., has a new island merchandiser for displaying its economy line of ornamental iron products. Intended principally for the do-ityourself market, this colorful merchandiser contains Logan's Colonnade
railings, posts, columns, scrolls, base plates and all the other components required for installation by the home handyman.
Complete instructions on planning, measuring and parts selection are included with the display to promote sales to the retail customer. Ease of installation is emphasized using Logan's patented No-Drill fittines.
- Although requiring less than 25 sq. ft. of floor space, the merchandisel contains a complete basic stock for the retailer. It is designed in bright colors to complement the flat black finish of the product.
WRITE: The Merchant Magazine, 4500- Campus -D-r., suite 476, NEwport Beach, Ca. 92660.

New Fiberglass Slngles
CertainTeed Corp. has added two new fiber glass, no cut-out shingles to its line of roofing products.
The new shingles, Countrycut and Glasscraft, join CertainTeed's familv of fiber glass shingles which already includes Glasstex shingles, the only textured Class "A" asphalt roofing in the industry, and Glassguard shingles.
The no cut-out design of the two new additions offers easier installation. less waste, and a more even. uniform appearance, according to the company.
Because there are no cut-outs to line up, the ends of the shingles join automatically resulting in faster appli- cation. No cut-out design also assules 100/o coverage and eliminates the area of fastest wear on a roof, the area under the cut-out.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.
New Baseboard Grille
Lima Register Co. a manufacturer of steel and aluminum registers, grilles and diffusers. has added a new baseboard return air grille (series 2l) to their line of registers, grilles and diffusers. It is available in I 8 sizes.
It has specially designed curved louvers (same as series l8) that permit high velocity air to pass through quietly, without the usual air resistance caused by edges of ordinary flat louvers. The ll2" louvers are spaced l12" apart and deflect 30o to reduce see-through. The entire grille is made from a solid piece of heavy gauge steel. The curve of the louvers also adds to the strength and rigidity of this grille.
WRITE: The Merchant Magazine, 4500- Campus Dr., suite 476, N-wport Beach. Ca. 92660.
Bamboo Bath Cabinet
"Bamboo". a new distinctivelv styled bathroom cabinet with a tropical flair by Triangle Home Products has a 18" x 26" wood frame on the cabinet to simulate bamboo.
It is available in either walnut or antique ivory finish, in either recess or surface mount models. The bodv is
made of hi-impact polystyrene which is rust proof, will never need refinishing and is easy to clean. The plate glass mirror is guaranteed 10 years against silver spoilage.
It may be mounted for either rieht or left hand opening and featureJ a magnetic door catch.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.9266O.
Shelves With Brackets
Reflector Hardware Corp. has a new line of sturdy metal shelving with attached folding brackets. It offers a number of exceptional merchandising advantages, The shelves are delivered with the brackets attached eliminating the problem of looking for lost or misplaced
brackets. The brackets also fold allowing for neat, flat storage of the shelves.
The brackets are designed to fit /2" universal slotted standards, uprights and frames. No tools are required to seat the brackets in slotted uprights. If necessary, the spacing between the attached brackets can be easily changed by repositioning the brackets in an alternate set of mounting slots on the shelf.
Six rows of diamond perforations are rincluded to aclcommodate dividers and binning hardware. The shelves are offered in a range of sizes and both shelves and brackets are finished in ivory.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
from nature
Ideas for Profit Sent to
Carefully kiln dried. All knots inspected. Permifused where necessary.
Beautif ully natural appearing waney edge.
a rustic siding patterned
Really New Heat System
"Any heating system that can conquer Norwegian winters and become their No. I source of domestic heat has to be worth our bringing to the U.S." says Elixir Industries' G. Roger Smith about their new product line.
The product is called ESWA, a heating system which looks like a roll of wallpaper made out of plastic and which is incorporated into the ceiling as simply as unrolling it in some cases.
The concept has been evolving in Scandinavia and Central Europe over the past 35 years and has emerged as a simply-installed, low power-demand system designed to outdate traditional heating systems, including those with complex vent and duct networks.
ESWA will be introduced first in the areas of residential and light construction, recreational vehicles and factory-built housing.
With full Underwriters Laboratories approval, the system is exPected to move rapidly into other related phases of construction.
"lf ESWA can do the job in Oslo, it can just as well heat up Waukegatr and Kalamazoo! " observes Smith.
WRITE: The Merchant Magazinc, 4500 Campus Dr., suite 476, NewPort Beach, Ca.92660.
Woodburning Fireplaces
Wood-burning fireplaces add cheer to cold winter nights but are notoriously inefficient as heaters most of the heat goes up the chimneY. Now, Ridgway Steel Fabricators Inc. has come up with a design for a fireplace that makes it an integral Part of a home's heating system. Called Hydroplace, the unit is designed so that water can circulate through the back and side wails, the floor, and a hollow, C-shaped grate that curves up behind and over the fire. In a house with a hot water heating system, the unit is simply connected into the return line to the boiler.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach. Ca. 92660.

Linen Wall Rides Again
A new decorative Hearin wall paneling series by DG Shelter Products, titled Linen Wall II. embellishes the original Linen Wall Series.
Linen Wall II wood panels offer an embossed, textured pattern so versatile it blends with any decor from Mediterranean to colonial to modern. It is also so subtle it can be used on all walls instead of being limited to a feature wall.
It is available in four colors. The surface is a thermal fused vinyl for easy maintenance and long life.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
Prefab Fences and Walls
The Wundurwal is a completely new concept in fence construction. It is fully prefabricated and consists of formed steel panels, steel posts, and components which makes it possible for a professional crew to construct high-performance sound barriers, property dividers or security fences in far less time and total cost and with less construction inconveniences than was ever before possible. The unit meets the very rigid California Uniform Bui-lding Code and has excellent characteristics for sound. wind. and earthquake resistances which also meet the State standards.
October, 1976
The panels are fully galvanized with baked-on enamel finish for long life and lasting beauty. The panel design offers excellent security characteristics and discourages graffiti.
The unit is available in a range of heights from 4'- ll', and the panels may be altered at the jobsite to meet critical measurement requirements.
It's claimed toibe ideally suited for "do-it-yourself" construction.
WRITE: Thc Merchant Magazine, 4500. Campus Dr., suite 476, N-wport Beach. Ca. 92660.
Wlre Brush Dlsplay
Wright-Bernet Inc. has a new wire brush display that measures 16" wide x l8/2" high and l3Yz" deep and requires only l% sq. ft. of space.
A prominent, colorful card is mounted on the top of the display (both are free of charge).
It contains 6Yz d.ozen steel wire brushes in the six most popular styles.
Approximate retail value is $ I 05.00. Display stand and wire brushes come in one master carton.
WRITE: The Merchant Magazine, 4500.Campus Dr., suite 476, Newport Beach. Ca. 92660.
Get A Llft
Pac-Craft Products' Heff-T-Herman scissors lift has the lowest collapsed height of any lift (in its class) on the market today. The platform will extend to a working height of 20' and measures only a mere 27" when collapsed.
This 1000 lb. capacity lift will pass through a standard size door as the total width is only 3 I ".
A customer can purchase a manual model and convert it to a two-speed self-propelled unit just by attaching the conversion kit. The steering system and power drive system are all one in the simple to install accessory. The running gear of the power drive system operates off the same pump as the lifting mechanism according to Mitchell.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.
New Sldlng Colors
Driftgrain vinyl siding from JohnsManville is now available in three new colors.
The solid vinyl siding is rust and corrosion proof, has minimum maintenance, and will not interfere with television reception.
It has the additional advantases of being resistant to fire, scratchei and dents according to the company.
WRITE: The Merchant Masazine. 4500 Campus Dr., suite 476, N6wport Beach. Ca. 92660.
FREE READER SERYICE
For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so w€ can procoss your requ€st fasterl Many thanksl
GARDEN TRACTOBS (808 GT and 810) introduced by Allis-Chalmers handle lawn and garden care needs during any season of the year with a variety of features and attachments. 0esigned into an attractive package, the tractors can be used for tilling, clearing snow, light earth moving and general cleanup as well as mowing.

OREGON'S HARDWOOD LUTVIBERHEADQUARTERS
STRATEG ICALLY LOCATED WAREHOUSES
THROUGHOUT THE
srnre.ro
I SERVE YOU BETTER
SOME OF THE SPECIES STOCKED: Alder, Ash, Birch, Tennessee Cedar, Western Red Cedar, philippine Mahogany, Eastern Maple, Red Oak, White Oak, pecan, poplar, ReOwood, Teak, Walnut and Willow.
TeXtUfe With COIOr coordinate his or her home with ST0CK WINDOW SHADES from Joanna Applied rexture, ,i.* L", jy.^l:: il.,i:*i:it #:Jlt'. *nno:: the prollTl"*#,H,fJ;J'3,.jl,,'l"r1Tg;'j"ril1 paint a9ditives, Add-A-Tex and Deep- They eliminate the- need.for repair- il;; ';;;, more of a cust'm look with Tex. These products mix with any ine smill cracks and blemistres. as tne good quality water base paint, ani 'Jl.oa.r.t, cover in one coat iliiii.iiri".
shapely borders, particularly important in ."v U6 roled or troweled-onto any iiito"t priming. On. uoi'IjJ.i'"i.i the growing trend toward traditional decor. puiirtuUt. *rface,to. create_the texture two gallons of good q*fit'- p"i"i The.hemshipe has been designedso thlt its design of your choice without chang- covers- approximalely ZOi-tZO-sq. ft. gentle curves stay properly centered, no ing the paint color.
WRITE: The Merchant Magazine, matter to what width the shade has been These products enable the s.elf- 4500 Campus Dr., suite 476, Newport cut. Shades are available on Vinyl Milium, styled decorator to uniquely color- Beach, Ca: 92660. Kordovin, and Sunchex stock "cut-and-
carry-home"windowshades.
&, Q,t/ln /anla 4^, Jo^i
TRUCK and RAIL DELIVERY
CEDAR
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Lumber, Fencing
Palings, Hip & Ridge
Shims
Plywood
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833 DQVER DRIVE, SUIrE 23 NEWPORT BEACH. CALIFORNIA 92660
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Dowels r Treated Lumber o Poles r Boat Stocks Laminated Maple Counters and ToPs OEALERS IN.PURVF/ORS OF FINE

Insulatlon Compression Pack
Johns-Manville has developed an innovative compression packaging system for insulation as an aid to dealers: it condenses storage and makes delivery less cumbersome.
Called Uni/Pak, the packaging protects each roll of J-M d-i-y insulation with a poly bag. Four of these bags are then compression packed into a heavy kraft bag.
As a result, dealers can stock more insulation in less space without worry- ing about its becoming shopworn.
Futhermore, Uni/Pak allows dealers to deliver more insulation with fewer trips and smaller trucks. It's appealing to the customer, too, who can get more insulation into a truck or station wagon and carry more of it with every armload.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Get Llt
Industrial high bay lighting luminaires for all wattages are offered in the Superbay series by Hubbell Lighting.
Superbay is designed for full usage operation up to 1000W high pressure sodium, metal halide or mercury vapor lamps in light weight, easy-to-install configurations.
It features a Slick-on mounting adapter with an 8 sq. in. opening for
ease in wiring. A mechanical interlock prevents accidental disengaging.
Rugged die cast aluminum ballast housings are multi-finned to dissipate heat and are designed for minimum uplight ilterception.
Reflectors, spun of high purity, heavy gauge aluminum in Anodal finish, are available for standard or adjustable distribution.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
Aluminum Floor Doors
Lighter weight, easily maneuverable floor doors made of heavy gauge aluminum are now available from the Bilco Co. for both new construction and replacement applications, Made with welded extruded frames. the doors can be fitted with single or double openings to provide ready access to pits, trenches, and vaults when installed flush with concrete floors. One-quarter inch diamond tread plate provides a slip-resistant surface. The doors can withstand live loads from 300 lbs. per sq. ft. and are easily opened by one person because of spring-operated lifting mechanisms. The aluminum doors complement Bilco's line of floor, pit, sidewalk, and roof doors.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
FIVE F00T island display merchandises Rubbermaid's complete new line of planten along with all the continuing planters for one complete display asortment. $90 display is free with purchase of merchandise. Also available is a new A-frame display merchandising a product mix for smaller stores.Valued at $42, free with purchasr! of assortment. 0ther assortment choices include three different 4' end caps and six pre-pack flower cart displays, each with free merchandise.
SECOND BEST AIN'T BAD!
(Continued Jiom page 18 ) coast and inland mills will produce 17.7 billion board feet of softwood lumber to market this year, a prediction 3% better than the WWPA production outlook six months ago, he says.

WWPA sees some modest improvement in other new construction and increases in materials handlire. "These
increases, together with a continued strong demand for lumber for repair and remodeling, should put pressure on manufacturers to supply more lumber in l9'77 than in 1976. Western mills will need to supply 18.3 billion feet to satisfy that demand. Another 1.7 billion feet of western lumber will be needed to supply export demand which should be up 150 million feet in 19'17 over 1976.
Robert J. DeArmond, President of WWPA and The Pack River Company,
Spokane, told members that the Association is in sound financial condition and that various programs had been restored to former levels following the lumber market recession of two years' duration.
Attendance totaled 370. The Spring meeting will be held in San Francisco March l5-18, 1977; the Fall meeting will be in San Diego.
In other business, the Quality Standards Committee recommended grading rules changes that were OK'd for an upcoming reprilt of WWPA Grading Rules. None of therecommendations have to do with the National Grading Rules.
WWPA also will establish a Special Metric Subcommittee. The Forest Service has announced a target date of July, 1980 for changing all timber sales from board feet to cubic measure. Sales have already been made on this basis. The new subcommittee is authorized to study the affect this will have on timber appraisals, the index and all WWPA statistical reports.
Remember to tell 'em
(Continued from page 24 )
employee and customer enjoyment.
The new store resulted, in part, because the city was re-directing A Street and the building had to be moved to compensate for the newly straightened street. The existing brick building that dated from 1929 was raised earlier this year.

The old brick building was practically a story in itself. Built to conform to someone's idea of Early California architecture, it was built with bricks irregularly laid. It has been said that there was not a single brick in the building that was laid to form.
By contrast, the new building is of treated pole construction, with uprights widely spaced through the building to support a relatively high ceiling and is thoroughly modern in every respect. The floors are covered with checkerboard,pattern tile and the gondolas displaying retail merchandise are, generally speaking, of medium heighth.
Signing is done in bold blockcapital letters and gondolas carry an identifying number on each end and an additional "A" and "B" to indicate sides for easier location of merchandise.
With the additional space, Peoples has added more hardware, paint, plumbing and electrical supplies and a brand new line of prefinished modular kitchen cabinets.
Bill Rau is the manager of the Oxnard operation, which, incidentally, is the oldest business in town. Joe De LaPoza is his retail manager. The entire program was under the aegis ofveteran lumber industry executive Miles Davidson, NBC Western region v.p. and Mike Hynes, NBC retail sales manager. The NBC headquarters are in El Segundo
TROPICAL HARDWOODS
(Continued from page 9 )
As the supply crunch intensified, it was natural that the industry look towards Southeast,Asia for the needed face veneer. The industry had 25 years of successful, though limited, experience with Philippine mahogany veneer. As demand increased. new sources of supply and a variety of new and different species quickly came into the picture. Unfortunately, problem woods were not immediately recogrized and separated out of tropical veneer shipments.
When plywood made with these new veneers was initially introduced in the marketplace, these problem woods caused difficulties with quality, primarily delamination and staining from leach of extractives. Quick action by the American Plywood Association in 1972 to deal with the production of each species individually soon brought the situation under control.
There has been no evidence of any significant quality problems with tropical hardwood production since that time.
The downturn in the plvwood mar-
ket relieved the urgency of the search for supplemental veneer sources. With market demand for plywood now coming back strong, however, it seems inevitable that many mills will soon find it prudent to take another hard look at tropical hardwoods.

It is vital that the plywood industry not repeat quality problems encountered during l97l-72. This time, industry is confident the danger can be averted if it wisely employs past experience and knowledge of tropical hardwood production.
To assure continued production of high quality plywood with tropical face veneers, the industry must accomplish three things:
First, various tropical woods must be identified and segregrated so the industry is always dealing with a known entity. The Malaysians have established an independent veneer inspection service that is ready to swing into action on certification of species and grade when market demand reaches sufficient levels. This kind of service is a key to solvhg quality problems.
Second, tropical woods must be identified according to physical and mechanical properties so performance of the finished product can be ac-
curately predicted as required in the plywood industry's product standard, PS l-74. Primary classification of tropical hardwoods will be for strength, which requires the gathering of reliable data on properties and capabilities of all species. Fifteen Southeast Asian hardwoods are already class! fied and listed in PS l-74.
And third, the diversity in properties of tropical wood must be recognized as well as the variety of end use requirements for the finished product. With these factors in mind, plywood manufacturers must make necessary adjustments as required in production technology.
Plastic Letters
A new 20-p. catalog ters, from ll4" - 6' Ad-Mart, 94-02 8Oth Park, N.Y. l1416.
New LEftematutr@
of plastic letis free from St., Ozone
FREE READER SERVICE
For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newoort Beach. Ca. 92660
Please mention issue date and page number so we can process your request faster! Many thanks!
Haul lt Away
Pay Line Div. of International Harvester has made a free 4-p. color specifications brochure on its new, high performance, four-wheel-drive, articulated rubber-tired loader.
Fence, Deck & Patio ldeas
Fence, deck and patio ideas using Georgia-Pacific Garden Redwood lumber are contained in two new free folders. Illustrations are shown for l6 fence designs, along with eight deck patterns for either multi-level or simple deck construction. A budget bench plan is also provided; material lists are detailed.
Truck Fire Standards
The "Fire Safety Standard for Powered Industrial Trucks" (NFPA 505) is now available in the $2.75, 32-p. 1975 edition from the National Fire Protection Assn., 470 Atlantic Ave., Boston. Ma.02210.
Real Wood Paneling
The beauty and the comfort that the look of real wood brings to a home, an office, any building, is defined in a free new brochure on real wood paneling from Simpson Building
Supply Co. Solid wood paneling adds a dimension of quality that prefinished wood panels just can't match. With lightweight wood paneling it is easy to achieve the expensive look at a moderate cost.
Power Blower
Five of the countless uses for Echo's PB-9 power blower are illustrated and several dozen more are listed in a new, free, two-color, 4-p. brochure.
Building Cost Report
Dodge Building Cost Services has prepared a 288-p. $72 report on "Manufacturing I Office f l'l/ are house Build ing Costs. " Write McGraw-Hill Information Systems, l22l Avenue of the Americas, New York. N.Y. 10020.
Major Noise Guide
"Noise Control Engineering Guide" is a 177-p publication devoted to practical solutions to noise control on selected common machinery in sawmill and planing operations. Developed by the consulting firm of Bolt, Beranek and Newman, Inc. it is available at $12s.
Christmas Already?
American Wholesale Hardware Co. has announced their l6-p. 1976 Christmas Hardware Sale Catalos.
Ease of Building AWWF
The All-Weather Wood Foundation's innovative, economical. .and easy to build, especially with the explanations and step-by-step photographs in a new 36 p., free, American Plywood Assn. publication, "The AllIleather llood Foundation: Whv. Ilhat and How".
Save A House
"New Life for Old Dwellings," ($1.70, 99 pp) is a USDA publication with words, pictures, and diagrams on how to appraise an old structure to see if it can be salvaged and then how to rehabilitate it. Write USFPL, P.O. Box 5130. Madison. Wi. 53705.
Beautiful, Just Beautiful
Various types of commercial appli cations of Perma-Shield windows and gliding doors from Andersen Corp. are described and illustrated in a new, 32-p. free brochure, "Andersen The Beautiful."
lnsulation Poster
A unique, new display poster, free from Johns-Manville "localizes" the benefits of adding insulation, using an actual home in the dealer's community to illustrate approximate money and energy savings attainable.
16" x 8' Trend Planks
A new four-color catalog on its 16"x8'Trend Planks has been released by the Marlite Div. of Masonite Corp.
JM Geiling Products
A free new brochure from JohnsManvi-lle contains the company's com- plete line of residential ceiling products. Photographs of various 1 2" x 12" tiles and 2' x 4' lav-in panels are featured.
Pipe Railing Catalog

Julius Blum & Co. has updated its "Connectoraii" Pipe Railing Catalog, a full color, l6-p. free brochure that describes their popular non-welded pipe railing system of stock components in aluminum and stainless steel.
Tratfic Course
A S20 Traffic Management Course designed to assist purchasing agents and shipping clerks reduce freight costs is available from H. E. Anderson Co., 8756 Stansbury Ave. Panorama City, Ca. 91402.
New Freight Rates
Western Wood Products Association's revised Freight Rate Circular No. 1000, ($8) reflecting the September 27, 1976 rctI rate hike is a 3l-p. circular providing rapid reference for estimating lumber rates from representative points in the West to Intermountain and Transcontinental Territories. Revised Freight Rate Map is 501.
Lett@trs
TOO MANY PROMISES
David Cutler, editor-publisherThe Merchant Magazine
4500 Campus Drive
Newport Beach, Calif .92660
Dear Dave: Your editorial, "Year of Frustration," has many good points. It covers the problems we have faced the past year. We face similar problems every year in the lumber industry and other fields. I would suggest a title of "The Year of Frustrated Accomplishment. "
As you mentioned we have lots of problems with too many political promises and excuses: 1976 saw the American people become aware of this more than at any time in the past. It appears a move is underway where the people again.will be taking part in our government. The response we experienced in people writing their Congressmen on the Monongahela issue was very encouraging and very instrumental in the passing of HR 15069.

Dave, we have started, but the forest products industry must increase its efforts to educate the general public in the practices we use in the harvesting of a reolenishable resource.
Frank E. Stanger
Simpson Buildine Supply Co.
14141 Arbor Place Cerritos, Ca. 90701
EDITORIAL LEADERSHIP
Dear Dave.
After so many years of "Editorial Leadership", it seems finally, that you received due recognition! Congratulations to you (and THE MERCHANT) being honored for lst place EDITORIAL LEADERSHIP by the Western Publications Association. I'm sure that pretty Mary Hollander provided the icing for the cake, too, Such a doll! (See Aug. p. l9) Your publication, specifically dedicated to the welfare and mindimprovement of West Coast and Alaska building material dealers and suppliers/manufacturers, continues to be No. I on the list of must read publications coming to PGL Land. Keep up the good work!
Charles D. Lauber Vice President
Advertising & Promotion
Palmer G. Lewis Co., Inc. 525 C. Street Northwest Auburn. Wa. 98002
P.S. Thanks too. for the excellent coverage of our highly successful Seattle product meeting in your August issue.
INDUSTRY FRUSTRATIONS
Dear Dave: Your editorial entitled "Year of Frustration " is really a masterpiece. You state the frustrations of the forest products industry so very well and your questions of why, why, why are so well put.
It is too bad each politician doesn't have this editorial in front of him with the electorate standing in front of him waiting for his answer.
Thank you very much performing this valuable service to our industrv.
Ernie Wales
Wales Lumber Co.
P.O. Box I137 Spokane, Wa.99210
FOREST HISTORY SOCIETY
Dear Dave:
I greatly appreciate the splendid article authored by former staff member, Douglas F. Davis, which appeared in a recent issue of The Merchant Magazine (Sept. p. 12).
On behalf of all the directors and members of the Forest History Society let me express thanks for this fine recognition of our work.
Elwood R. Maunder
Executive Director Forest History Society, Inc. P.O. Box l58l Santa Cruz, Ca. 95061
45( a word, min. 25 words (25 words = $l 1.25). Phone number counts as one word. Ads with border $2.00 extra. Headline or centered type $2.50 extra. Box numbered ads are $2.50 extra. Names of advertisers using a box number cannot be released. Address all
GIassfifffied AdventEsem@uDts
HEIP WANTED BUSINESS OPPOTTUNITIES
LUMBER SALESMAN - Excellent opportunity for qualified aggressive person who has very heavy experience selling lumber to contractors, large builders & developers. Salary plus bonus, car, health insurance, pension and profit sharing. This is not a training position. You must have a proven lumber sales record. Barr Lumber Co.. our 76th year-Stan Skelton, sales mgr., 10742 Los Alamitos Blvd., (213) 5964475, {dt4l s27-2285.
COUNTER SALESMEN
We are growing and in need of experienced lumber & hardware men. Must be able to service contractors and homeowners. Should also like people. Apply Terry Building Centers, 1855 I Oxnard St., Tarzana, Ca.
ACTION!! If you want action in buying, selling or trading equipment, machinery, parts, materials, etc., use the Classified Ads page of The Merchant Magazine each month. Rates are reasonable, readership is unequalled. Try it now!

FOR SATE
FOR SALE - lumber truck & trailer1969 GMC, engine 318 Detroit 8V7lN. Transmission 5 and 4. Flatbed with roller. Trailer, 18'utility flatbed with roller, 2 axle - $18,500. Phone (213) 5964475, (714) 527-2285,10742 Los Alamitos Blvd., our 76th year. Contact Gerrit Vos.
RADIAL ARM SAw - 24" (Dewalt),7-U2 horse power, 220v. 3ph. heavy duty stand and table. Price $1,000, excellent condition. Guerin Transportation Co., (714) 987-6333.
SERVICES OFFERED
LUMBER HAULING
c-Q TRUCKTNG rNC. (213) 6387851 , 5501 East Century Blvd., Lynwood, Ca.90262.
LUMBER AND building materials business for lease. Sales volume excess $3.5 million. San Francisco Bay Area, long established, well located. Heavily retail. Very good return on investment. Write Box 157, clo The Merchant Magazine.
replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Make checks payable to The Merchant Magazine. Mail copy to above address or call (7 14) 549-8393. Deadline for copy is the 22nd of the month.
WANTED
WANTED: Pettibone, Model 150 or 1544, used good condition. Model 1966 or later. Phone (213) 77I-5311, or write, Kelly Pipe Co., Box 2827, Santa Fe Springs, Ca., Attn: Kent Johnson.
HELP!! If you need to hire employees, use the Classified Ads page of The Merchant Magazine to reach the informed, action people in the industry. Rates are reasonable. Try it now!
MERGMANT NNAGAZINE tsUVtrRS2 GU[8tr
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Abiribi
tUMEEB AtID PTYWOOD
Al Peirce Company
All Coast Forest Products ,.....
American Forest Products (Rialto)
American Forest Products (Cerritos)

American Forest Products {Van Nuys)
American Hardwood Co. .,.,.......,.,.
American Lumber Species, Inc. ,. ,..
Brush lndustrial LumbetC0.,Div. ..
Burns Lumber Co.
Connor Lumber Sales
Coos Head Lumber & Plywood CrownPlywoodCo......
oavidson Plywood and Lumber Co.
0ooley Redwood Lumber Co..
Eel River Sales.
issley & Son, D. C. ..........,........
Far West Fir Sales 12.|3) 629'5206
Fountain Lumber Co., Ed.
Fremont Forest Products ,...
The G F Company.
Galleher Hardwood Co.
Georgia.Pacitic Corp. (Lumber)
Georoia-Pacif ic CorD. (Plvwood)
Geor-gia-Pacific Cor'p.
Globe International -... (213] 870-6456
Hill Lumber Co., Max
Huff Lumber Co.
Huqhes Lumber sales co. {213} 245-5553 & HuiterWoodworks {213) 835'5671,
Inlan-d Lumb€r Co. (714) 877-2001 & Inlllli L!!!rber Co. Lane-Stanton Lumber Co.
Lumber C0...(714) 821-8100
SAN FRANCISCO
EUItDING MATERIAIS-PAINTTHARIIWAAE-EIC. sAsH-000Rs-wrilDows-M0uL0
Warehouse (Anaheim)
Weyerhaeuser Co. (Sepulveda)
(Lonq Eeach) .2131 115-8811
Woodland Products Co-...{213) 444-5678 or {213) 443-456i
TREATED TUMBER.POTES-PITINGS_TIES
Koppers Co., Inc. (213) 7i5'6868 (213) 830-2860
Treaied Pole Builders, Inc. .......... (714) 9864466
i"n Antonio Const. {213) 865-1245 & (213) 773'4503
Bt]ITDItrd]!IATER-IIIS_PAINT-HAF DWAR E_ETC.
MIt I.WO R K-D OO RS_MO U TD INGS
Alhambra lvetal Products {213) 283-3731
American Forest Prodocts (Cetritos) ,...
qel-Air 0oor Co.
Bel-Air 0oor Co.
Holmes Lumber Co., Fred CNiesen-Ward Forest itroducts .,... .:: FRESN O American Forest Products ButlerJohnson Coro. Georgia-Pacitic Warehouie ,. International Forest Products, Inc. Pacific Fo.estProducts, Inc. -. -
P.8.0.D.Wholerle 0ist,ibutors
Univenal Container Com.
GBASS VATLEY
lnland Lumber Co, fion-GaE-HlINiason-Ward Fotest Products Redwood Empire, Inc.. . . .

Jornrng t969.
OBOTUAROES
CLYDE FITZGERALD
Clyde A. Fitzgerald, 72, founder and president of The Woodworkers Lumber Co., Los Gatos, Ca., died August 19, 1976 of a heart attack.
Born 1904 in San Jose, Ca., he started with Hubbard & Carmichael Lumber Co., San Jose, Ca. in 1922 and later worked for other lumber firms such as Minton Plywood Co., Pacific Madison and Chiem Lumber Co. Mr. Fitzgerald was also a member of the Los Gatos Grange.
He is survived by his widow, Jennie; one brother, one sister, one child, and 2 grandchildren.
KEN SCHMIDKE
Kenneth Schmidke, v.p. and Eastern sales manager of South Bay Redwood Co., Orange, Ca., died September 16, 1976 of cancer. He was 66.
Born June 24, l9l0 in Portland, Or., Mr. Schmidke spent 50 years in the lumber business. 35 of them in redwood. He worked for Hollow Tree Redwood Lumber Co., and International Building Material Corp. before
South Bay eight years ago in
Mr. Schmidke was very active in the Masonic Lodge and the Shrine; was a past president of the Los Angeles Harbor Shriners; a member of the Melrose Lodge and Al Malaikah Temple and served as an aid under three Potentates. He was also a member of the North American Wholesale Lumber Association.
Survivors include his widow. Rosalie: and one sister.
GROVER SANDERS
Grover C. Sanders, v.p., wood products purchasing department, Dixieline Lumber Co., San Diego, died August 29. 1976 of a heart attack in Jamul, Ca. He was 60 years old,
Born [n I 9l 6 in Arkansas, Mr. Sanders had been with Dixieline Lumber Co. for 33 years, and was a member of the International Order of Hoo-Hoo.
He is survived by his widow, Alice; two children and one grandchild.
Lumber Co., La Jara, Co. until 1945 when he later moved to El Centro because of his health and started Barr Lumber Co., El Centro, Ca. in 1947. He retired from the firm in 1965 and remained on the board of directors. He was a veteran of World War I and a member of the American Legion. Survivors are his son, two daughters, a sister, eleven grandchildren and eight great-grandchildren.

HARRY BARR
Harry C. Barr, 87, founder of Barr Lumber Company, El Centro, Ca., died July 28, 19'16 of heart failure.
Born April 19, 1889 in Hubbard, Nb.. Mr. Barr was the owner of Barr

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