Merchant Magazine - October 1974

Publisher A.D. Bell, Jr.

Editor-Manaqer DavidCutler

Contributinglditor Dwight Curran

Advertisinglroduction Mgr.

Ms. D. Hamil

Art Director Martha EmerY

Circulation Marsha KelleY

WESTERN LUMBER AND BUILDING MATERIALS MER.

CHANT (The Merchant Magazine) is oublished monthlv at 45{X) Campus br.. suite 476. Newport Beach, Ca' 92660. Phone (714) g9-8393 or (714) 549{394 bv California Lumber Merchant. Inc.'Second-class Dostage rates oaid at Newport Beach, Ca.. and addiiional officei. Advertising rates upon request.

BILLING OFFICES

2030 Union St., San Francisco, Ca. 94123. Phone (415) 346-6000.

ADVERTISING OFFICES

NORTHERN CALIFORNIA & PACIFIC NORTHWEST

Jerrv Holtz. 580 Market St., #00, San Fiancisco 94lOl. Phone (415) 3923365.

SOUTHERN CALIFORNIA

Carl Vann. 1385 Westwood Blvd., Los Anseles, Ca. 90024. Phone (213) 477-7593 or (7 l4) 549-8393.

MOUNTAIN STATES

Frank L. Beckstead Associates, (Denver) 3505 Miller Court, Wheat Ridee, Co. 80033. Phone (303) 421269L.

SUBSCRIPTIONS

Chanee of AddressSend SubscriPtion -orders and address changes to Circulation Dept., Western Lumber & Buildine Matdrials Merchant, 4500 Campui Dr., suite 476, Newport Beach, Ca. 92660. Include address label from recent issue if possible. plus new address and zip code.

Subscription Rates -- U.S., Canada, Mexico and Latin America: $5-one year; $8-two yearsl $ll-three years. bverseas: $7-ohe year; $l l-two years. Sinsle copies $1.00. Back copies $1.50 whFn avdilable.

The Merchant Maqazine serves the members of the: Aiizona Lumber & Builders Supply Assn., Phoenix; Lumber Merch'aht-s Assn. of Northern California. Los Altos; Montana Buildine Material Dealers Assn., Helena; Mo-untain States Lumber Dealers Assn.. Salt Lake City and Denver; [,umber Assn. of S6uthern California, Los Angeles: Western Building Material Assn., OlymPia. Wa.

THE MERCHANT

is an indeoendent magazine, for the retail. wholesale and dlsrributi6n levels of the lumber and building materials in' dustrv in the 13 Western slates, con' centiating on merchandising, managentenl and accurate, laclual news rcpofting and interprelation.

Are Hardwoods For You?

TI OR the past four years we have published -I out October issue as a Hardwood Special Issue and about two years ago we instituted a monthly series of articles that deal with one specifiC phase or area of hardwoods. The teasott why is simple. We were convinced from our discussions over theyears with the maior factors in hardwood that what they said *m tt,tt' (1) that the trade (at all levels) didn't know enough about hardwoods and (2) if they did, it could mean expanded business and profits for all concerned. So, we set to work to see what we could do to help correct the situation.

The basic editorial rationale behind both the October Special Issue and the series that runs during the other eleven months of the year is to present informational material that runs the gamut from grade one basics to very sophisticated technical information. In addition, we have often stressed the marketing and merchandising phases of the hardwood business. We feel that anything that touches even the farthest periphery of hardwood, falls within the scope of our purpose and deserves to be presented. In short, anything and everything connected with hardwood.

Originally, we wondered if at times we

might be getting too basic in some of the articles, esplcially considering the level and qualifications of our readership. Not so. It has been the articles on the elemental phases of hardwood that, next to some of the merchandising ideas, that have drawn the most favorible comments and which we have so often seen in Xerox form on desks throughout our 13 Western state circulation area.

Incidentally, we have wondered about offering the first two years of the series in the form of"a reprint package. We have no idea what it mightiost, what with soaring printing, paper and other production costs, but if you are interested, write, call or tell us and we'll follow through if interest warrants.

Harclwoods are a fascinating component of the forest products/building materials mix and are a real growth area within the business. This is especially true now that some of the substitute materials have lost their competitive price edge, become scarce or are even questioned on the basis of their usage due to health reasons. Perhaps hard*ood. are just what you need to help bolster profits in our presently mixed upbusiness picture.

got it !

LuMBER.' all gradee of softwood, hardwood and redwoad, phn redwood s pecialtiet like beuel and uertical sil,ing, plawed fascia, Reddi-Deck. pr,yw(xlD: redwood siding,fir and southem pine in

erterinr, interbr, sand,ed, and sheathing grades 9 "ont codnD. HA'D*^BD .

wrwDowg & Dooas: inwoodatd aluminwn, plw frames, lan bs, stops and caeing

Special lssue: Hardwood

Ya Gotta Know the Product!

By Harold Cole MacBeath Hardwood Go. Salt Lake CitY

JN the past two Years or so'

I there have been many articles published in The Merchant Magazine on hardwood. All of these articles have been informative and interesting. This article is written for the purpose of eliminating or cutting down a communication gap between hardwood wholesale distributors and peoPle that sell softwoods, as well as retail dealers.

To begin with, all trees are either softwood or hardwood. BY counting the growth rings on anY tree that is cut down, you can determine the age of the tree.

In softwood trees, the growth ring (the summer wood) has a density many times the densitY of spring wood (the area between the growth rings).

Hardwood trees, too, have a growth ring but the densitY between the spring wood and the summer wood is relatively similar. The live part of the tree, the sapwood, is the part of the tree that carries the food from the root to the leaves. As a consequence, the fibers in the sapwood are Practically saturate.

In the seasoning of Pieces of hardwoods, since there is more moisture to be taken from the sapwood part of the tree than from the heartwood part, a curvature occurs on the edges and faces ofthe boards. This is because the sapwood shrinks in the seasoning much more than does the heartwood. For this reason, hardwood is hardly ever cut to dimensional sizes.

If hardwood lumber were cut dimensional, i.e., 1x4, 1x6, 1x8, it would still have to be jointed and ripped to eliminate the curvature, hence there would be no Percentage in dimensional cutting and not being able to use the board as it was cut.

In softwood lumber, the differ-

ence in density between sPring wood and summer wood has a tendency to create a stabilizing effect upon the average board. Yard grades are manufactured for the purpose of using the board as it is cut in it's dimensional size. It is neither necessary nor mandatorY that dimensional softwood be dried to the low percentage of moisture that hardwood lumber is dried to.

Story at a Glance

Good basic tips on the differences between hardwoods and softwoods how best to order hardwoods Plus ways that can save money, time and problems in serving Your hardwood customer.

Therefore, edge bow, warP, and twist are not as serious as theY would be in hardwood. Yard grades of softwood lumber are graded from the standpoint of equivalent defects, pertaining to sPecified dimensional sizes and for sPecific purposes.

Hardwood lumber is graded upon the basis of clear face cutting recovery. The percentages varying according to the grade' FAS, firsts and seconds, a combined grade has to cut 5/6 clear, 1 face cutting recovery in sizes 4' wide and wider, by 5' long and longer in a sPecified number of cuts according to the surface footage.

When a person orders first and second grade lumber, it should be kept in mind that there can be and usually are defects in the board that will not detract from the 5/6 clear 1 face recovery of the board' Also FAS grade is 6" wide and

wider by 8' long and longer, random widths and lengths, the best commercial grade available.

Anyone ordering hardwood lumber from a hardwood distributor should keep these two aforementioned facts in mind:

(1) The board has to be jointed straight and riPPed Parallel.

(2) It may or may not be free of defects and imPerfections.

Most hardwood estimators have a standard rule of thumb method to figure waste on comPletelY milled items. For examPle: in PhilIippine mahoganY, 25Vo waste is usually used; in oak or ash, 3070; in birch, maple, cherry or beech, 40 to 45% is usually used. In walnut and butternut, since an inventory stock is usually lower, it maY be necessary to figure 50% waste'

Many times a hardwood lumber company will receive an inquirY from a regular retail lumber Yard asking for hardwood items that are improbable, if not downright impossible to get. There ProbablY aren't a dozen pieces of 1x12x16' clear all black walnut in the western half of the United States, for example. It is therefore prudent that any retail counterman preparing an inquiry to a hardwood Yard should make sure that he asks his customer what the end usage of the material will be.

If he has to have that size and it cannot be glued or end scarffed (end jointed) then there is the possibility that it will not be available.

If a customer that is used to ordering 1x12x16' pine shelving only to be cut in shorter lengf,hs or ripped to narrower widths would tell the counterman the number of pieces smallest size and smallest width and length he needs, the waste factor can be redueed.

Remember, get the nurnber of (Please turn to page 3o )

display and merchandising of hardwood flooring

HEN FHA began to accept carpeting in addition to hardwood flooring, tile and linoleum in the housing they insure about 10 years ago, it knocked the hardwood flooring business for a loop, reducing the business bY a staggering amount. For Years, many assumed the business was gone forever.

But about five years ago, Dave Ferrari, the enterprising president of the Virginia Hardwood Co. of Monrovia, Ca., decided to go about regaining a part of this lost market and determined that a strong merchandising course was his best bet.

What Ferrari did was to:

(1) Open a Los Angeles showroom, in conjunction with several other companies, to proPerlY display his products; and subsequently another disPlaY area and showroom at his plant.

(2) Convince wood flooring contractors in his area also to oPen their own display areas so that the product could garner the exPosure it needed.

The nearly five years since has seen the wisdom of his moves proven as the showrooms have continued to draw and sell ProsPects. Once again, initiative and imagination and effort produced the push hardwood needed to recaPture part of its lost market.

At their Monrovia warehouse, the display of hardwoods begins before the customer even reaches the showroom. The wood flooring theme is firmly established bY the use of samples wall-hung like Pictures in the corridor by the firm's offices. Before going up a wide staircase to the showroom, there is

Story at a Glance

innovative merchandising of hardwood flooring bY a West Coast flooring distributor continues to perform a successful service in helPing regain some of hardwood flooring's market.

an installation of Bruce laminated wood blocks with imPregnated finish. It was the first display of the product in the West when it was initially put up.

Crystal chandeliers, draPes and attractive chairs set a decorator touch to the showroom itself. The floor is comprised of six 10-ftsquares of oak plank and each is a different color.

When the flooring contractors first eyeballed those six decorator colorsgreen, terra cotta, blue, vellow. white and browntheY anticipated problems matching the colors. But there have been none as Ferrari wisely made sure each of the six colors had come directly out of a can of standard stain. Time has proven the colors

to be very popular, not onlY with the contractors, but with their decorator customers.

Four adjoining panels of Harris Bondwood flooring products make up the entire back wall of the showroom. A side wall disPlaYs 50 samples of unusual woods and patterns in wing panels. Additionally, there is a wall disPlaY of Bruce's Old English Prefinished plank as well as some of the decorator cork that theY imPort from Portugal.

Not wanting to miss a trick, theY have used all the table and desk tops in the showroom area as displays of hardwood flooring patterns. These are available, incidentally, to people in the trade at cost; another way of disPlaYing the product.

Hardwood flooring continues to make its comeback in PoPularitY from the bad old days and much of the credit goes to innovative merchandisers in the hardwood business, like Dave Ferrari, who have had the ideas and energy to get the products' good Points across to present and Potential customers.

COLORS - six ol them are stained into this floor, showing what can be done with standard stains. Colors also let decorators, other customers, match fabrics to the hardwood floor.

PLUSH area of showroom note, displays hardwoods even on table, desk tops.

Veteran ldaho firm is changing 1nd growittg with the times

By Harold Cole MacBeath Hardwood Co. salt Lake city

Street in Idaho Falls, Idaho, -is one of the most progressive mill and fixture houses in the state of Idaho. Their business extends through Wyoming, Nevada, Montana and Idaho. This from a very inconspicuous and austere beginning.

In 1905, Carl Johnson and his family moved from Chicago to Idaho Falls, which at that time had a population of 1200 people and two milling houses. One

Dill.

In 1905 there was no electricity available in the area, so a water wheel turned by water from a canal, provided the power for these mills to operate. It wasn't until 1908 that Utah Power and Light installed electric service in Idaho Falls. With the advent of electric power, the mill, which had been run on a single shaft 80 feet long with 15 pulleys attached to the shaft

CABINET assembly area is partially seen in top left picture. One of their fleet of trucks is seen top right. A portion oi the lumber storage area is at lower left. Under the mill (lower right picture) you can still see the original installation of the 80' power shaft and pulley. Only about half is visible in this shot.

to operate these various machines, was converted to electric power and powered by one 1b hp. motor using the same shafts and pulleys.

To-this very day, the original shafts and pulleys are in a basement area of the present shop. Needless to say, the machines have now been converted to individual motors. (See photos).

Dill operated a contracting company and his mill was operated by Fisher and Aiken. They went out of business and sold that mill to the Johnson familv in 1914. Mrs. Johnson, a widow, had four sons: Ernest. Adolph, Oscar and Eno. Eno began operation of the mill in 1919. Eno was basically a construction contractor. In 1919 there were 6 employees.

Story at a Glance

Founded in 1905, the Johnson Brothers Planing Mill is expanding, using youthful management and a staff of experienced men the corporate memory goes back to a water-powered mill and horse drawn delivery wagons.

The bulk of the millwork business consisted of sash and doors, windows, and casework. This was before the advent of plywood so all the members of the casegoods had to be edge glued. During these times there were no trucks, so deliveries were made by teams of horses. Softwoods were purchased from Idaho sawmills producing pine. Later, rail service became available and softwoods were brought in by rail from the Pacific Coast and hardwoods from the East and South. From 1919 to L929, by diligent work and skill- ful management, the company started to show a profit. Then came 1929 and the crash and business was sustained on a smaller scale until 1gB?. At that time there were many governmental contracts and the company began to make a sustaining profit. Work became plentiful and 1g3? Eno too[ over as sole owner.

The company has grown from a beginning staff of 6 to a present staff of 12. The working conditions and employee-employer relationship are ideal. The average length of time per employee is 12 years. Gene Johnson was manager until 1g?0, the time of his death.

Since 1970, David L. Sargis, a grandson of Eno, has been the manager. His youthful ipproach to business problems coupled with the experience of long time employees, has created since Ig7g, the greatest volume in the firm's historv.

The present machinery consists of 1b milling and r_emanufacturing machines under the supervision and direction of "Red Stacey", mill foreman. Detailing and estimating is done by Mike Rosenwinkel and pav.id L. Sargis. Mike has been with the firm 1? years, having moved from the Middle West to Idaho in the 1950's.

Today the company's basic business consists of fixture work, casework and retail lumber and sundw sales. Johnson Brothers Planing Mill is a Formica distributor, probably the largest in the whole area.

In August, 1973, under the direction of David L. Sargis, Precision Hardware - Hollow Metal Co.. Inc. was formed across the street from the mill location. At the present time this subsidiary company has 6 employees and the volume growth has bein so phenomenal that it is double the original expectationJ. Wittr the lar-ge volume of government buildings being put up in_that area, the future ofthis subsidiary has a iremendous outlook.

"Grandpa" Eno Johnson, now in his 83rd year, still maintains a tremendous hrterest in the company. He comes to work every day and is always available for advice and instruction gained from his long years of experience, to all his employees. He is keen minded and alert to the problems of running the company. For his advanced years, he has very good health and plans on being around for a long time to come.

He only regrets that things are not like they used to be.

Special lssue: Hardwood

BRICK FRONTED office oJ Johnson Brothers ptaning Mill is al top. lnterior shot (middle) shows part ol the milling aclivity of firm. Management group (lower) includes (l-r) founder Eno Johnson. Mike Rosenwinkel, "Red" Stacey and David L. Sargis.

cD REPARATION" is the key -f word to use when attemPting to explain the success of American Forest Products Corporations' International Division.

Success is defined in our economy in terms of volume and growth. The International Division has increased sales volume on a dollar basis by over 400Vo during the last year and, although it deals in a broad variety of products in board footage in lumber alone, it grew by 640Vo over the preceeding year's activity.

Organized only one year ago from the company's existing Silmarco Division, it has rapidly expanded its scope of activities. This growth was made possible, according to general manager James E. McGee, by the careful long-range forecasting and planning required by The Bendix Corp. which acquired AFPC in 1970. "Bendix' extensive international experience and orientation were also a contributing factor," he said. Bendix is a worldwide manufacturer serving the automotive, aerospace and building materials markets.

This rapid growth was also achieved, according to McGee, by fully integrating international activities with existing AFPC caPabilities. Simply stated, this means that imported hardwood products are now being marketed through American Forest Products' 16 wholesale building materials distribution centers in seven states, rather than being considered a specialty product marketed bY only two or three centers.

How has all this come about in

AFPC jumps 'i into hardwoods

in a big way

such a short period of time? Recent studies show that the United States has a declining raw material base as compared to an increasing demand for wood fibre products. McGee maintains that American Forest Products cannot exPect future sales growth based solelY upon the company's domestic raw materials base.

This knowledge, combined with an anticipated cost/price squeeze in U.S. timber, led to the conclusion that immediate internationalization of AFPC would be necessary in order to maintain a continuing Supply of forest products at prices competitive to possible non-wood substitutes.

Hardwoods presently imported originate principally in South America or South East Asia. Locating foreign wood converters sizeable enough to meet the division's three major prerequisites, quality, quantity and reliable delivery, consumed many many months and thousands of miles of travel. Because of his expertise and background in international trading, Gunter Silmar, manager of international procurement, spearheaded these efforts. His success in meeting these criteria means that buying commercially acceptable species in the quality and quantity demanded by AFPC will continue to be an ongoing project for the division as it expands its position in the imported woods market place.

To support its procurement program, the division recentlY hired Mogens Silleman as assistant manager. Silleman is a veteran

of the hardwood industry having recently served as U.S. hardwood sales manager for the East Asiatic Co.

While AFPC at this time recognizes the need and value offoreign investments to maintain a secure source of supply, risks involved in overseas investments are usuallY greater than those made domestically. For these reasons' emphasis now is being Placed on long-term sales agreements, both to maintain a steadY flow of imported products .and to develoP overseas operatrng experrence. This posture is of a temPorarY nature, however, for long-range plans definitely include manufacturing operations in other countries in joint-venture with local partners.

American Forest Products' imported hardwood lumber currentlY enters the U.S. at Alameda, Ca.; Wilmington, N.C. and Houston, Tx. Green lumber is kiln dried at these ports before delivery either to one of the company's wholesale distribution centers or directly to the customer. Plans are to broaden these ports of entry and processing sites as required by increased volume.

In addition to hardwood lumber, the company also imPorts hardwood plywood, millwork and mouldings in such exotic species as teak, Philippine mahogany, meranti, ramin and virola to name but a few. Softwoods, too, are imPorted from South AmericaParana pinefor domestic use.

A large user of imported hardwood plywood is AFPC's fence

INTERNATIONAL general manager Jim McGee points out location ol new supplier in South East Asia to Bob Thomas, manager, imoort sales.

Story at a Glance

Hardwoods domiriate the imports brought into the U.S. by American Forest Products' International Div., which has upped sales volume on a dollar basis 400% over last year .. it has also concentrated on establishing long range sources of hardwoods in South America and South East Asia, with off-shore manufacturing planned.

manufacturing operation which has an annual production of 2,640,000 lineal feet of fence panels averaging five feet in height. Manager of import sales, Bob Thomas, is responsible for U.S. distribution of imported products entering the country from overseas. These products are integrated into, and marketed by, the company's Building Materials

Division network of wholesale distribution centers as well as direct sales in those areas of the country where AFPC does not have yard facilities.

When asked about divisional goals for the next five years, Jim

McGee replies, "We plan to become a major factor in the international forest products market within the next five years." And it probably will happen to this vigorous operation with the demonstrated ability to just grow and grow and grow.

COLUMBIAN stevedores load freighter with virola and saio hard wood lumber, bound for San Francisco.

Special lssue: Hardwood

Small town store is a little jewel

Wcrt.rn Lumbor and Bulldlng tlterial. TERCHANT

week: M.-F. 8 a.m.-5 p.m.; Sat. 8 a.m.-4 p.m.; Sun. 11 a.m.-3 p.m. All in-deliveries are by truck as they are not on a rail spur.

They are advertising conscious and currently utilize bi-monthly advertising in the local paper, a direct 24-page mailer sent to 2000 locals gvery week, plus telephone directory advertising. They spend about 2% of.their gross funding the effort.

T)ROCEEDING

on the

premise -F that a small town store doesn't have to look like a blacksmith shop, two former American Forest Products Corp. employees have transformed San Leandro Building Materials, in the Northern California town of the same name. into an effective competitor for the business dollar.

An old operation, originally opened as San Leandro Mill & Lumber in t922 (same year ?he Merchant Magazine began publication), by Robert Shannon, it had been run since 1952 by Shannon's son-in-law, Harry Scoble, until he sold the buildings and property in 1972 to Paul Olsen and Ron DeLisle, whose corporate name is an acronym of their initials, P.R.O.D. Enterprises, Inc.

First thing Olsen and Delisle did was to refurbish and remodel the property prior to their opening March, 1973. No sooner was that completed then they set their sights on expansion and an additional remodeling to further update the operation. This was done during the winter of 1973-7 4 and it was reopened March, 1974 with a bright, fresh look that included a 5,000 sq. ft. showroom (up from 900 sq. ft.) wall-to-wall carpeting and an attractive all wood interior

Story at a Glance

lmagination and effort transform drab old store into bright, attractive customor-puller . . carpets, skylights, individual decor for each dept. help make it into a shopper's delight.

that included resin poured hatch covers as counters and plenty of skylights.

A complete line was added: electrical, hardware ("our Ace Hardware program has been a great success", says Olsen), garden, plumbing and, of course, lumber. Currently doing between $400,000 - $500,000 annually, business breaks down into 50Vo rctai]..30% industrial-commercial and 20Vo contractor. Despite the decline in housing, they are optimistic, with Ron Delisle noting that remodeling business "has been coming on steadily."

Situated on an acre, with parking for 15 cars (something they would like to correct) San Leandro Building Materials is open 7 days a

Store manager Jerry O'Hare, one of seven who make up the business, notes that seasons make a difference in their business, with fences and patios being big in summer with paneling coming on strong in winter. They tried selling Christmas trees one year, but that bombed.

The firm doesn't build trusses or get into other pre-fab work for builders, preferring as well to have licensed contractors available for customers who need work performed for them.

They have a standard scale for cutting up lumber and offer free delivery on orders above $25. Credit is available for any firm that clears their credit check and retail customers can use Bankamericard or Master Charge.

When Ron and Paul were first getting into business for themselves it was as wholesalers, the retail firm was preceded by one year by P.R.O.D. Wholesale Distributors. Their other whollyowned subsidiary, East Bay Land Development Co., was born January, 1973.

Ron Delisle, 32, got his start after graduating from Ohlone Junior College with American Forest Products in 1962 as a yard clerk. He had advanced to buyer and industrial department head

(Please turn to page ro )

\

NAilESAKES of P.R.O.D. are Paul Olsen (left) and Ron DeLisle. Checking out a vanity in right hand picture is (kneeling) store mgr. Jerry O'Hare and John Eirin, asst. mgr.

NEW FAL8E FRONT, graphics and trim (1) updated building; priced goods now sit on sidewalk as self-sellers. (2) Mgr. Jerry O'Hare thru window oJ one of the live olfices. Original photographs (for sale) decorate wall

as do hanging plants, also for sale. (3) Perfboard is used on lower oarts of columns for hanging merchandise, signing; upper columns are covered with Lam Loc Pecky Cedar paneling. (4) Even stacks of Tide Soap, seen opposite customer service

counter, are used to pull trade. (5) Lots ol merchandise, compact, but neatly presented. (0) Big and bold signing, backed up by more wood. Shingled roofs are effeclively used to delineate departmenl areas.

New industry training effort begins in the Pacific Northwest

HE recently established Learning Resource Council, part of the Western Building Material Association, is being headed by the very able Ross Kincaid, who has moved over as director from his previous slot with WBMA as exec. v.p.

The aim of the LRC is educational upgrading, from new men and women to executive level personnel. LRC also will coordinate with manufacturers and wholesale distributors in securing maximum mileage from their educational programs.

Current council members are some the the top people connected with the industry: C.E. Link, Boise Cascade, Boise, Id.; Dick Anderson, American Plywood Assn., Tacoma; Jim Bender, OwensCorning Fiberglas, Seattle; Roger Conrad, W.J. Conrad Lumber Co., Coos Bay, Or.; Tom Howell, Cascade Building Center, Yakima, Wa.; Ansel Hyland, Eugene Planing Mill, Eugene, Or.; Herman Keilner, Model Lumber Co., Tacoma; Larry Knudsen, Lumbermen's of Washington, Shelton, Wa.; Bob McPherson, Van Petten Lumber Co., Walla Walla, Wa.; and Dick Passage, Green River Community College, Auburn, Wa.

At a recent meeting the following evaluations were made and these directions were agreed upon:

(1) On collating educational material for the LRC library, community colleges have film libraries and can cooperate; APA and other associations can help; essential to contact right person in manufacturing firms to secure action. Committee agreed case histories of successes and failures should be gathered.

Story at a Glance

Learning Resource Council, an off-shoot of the Western Building Material Assn., begins a major new drive to upgrade the effectiveness of industry employees at all levels.

(2) The building material marketing course was again endorsed as a valuable LRC effort; a strong recommendation was made that a "mini" BMMC should be taken to districts on perhaps a three night, three hours per night basis.

(3) The Dynamics of Selling System was endorsed; to be capsuled into a one evening presentation in cooperation with manufacturers and distributors.

(4) Cassettes could be produced and re-produced at minimum cost at Green River Community College. The school library could reproduce cassette tapes without infringement on copyrights.

(5) It was recommended that the following subjects be included in programming for yard and counter personnel: sales, product knowledge, importance of customer service, how to treat customers, how-to information, blueprint reading, estimating, building techniques, credits and collections.

(6) For management LRC should continue roundtables, sponsor consultants, Project Dad concept, management memos.

(7) Concept of Ray Saberson's Lumber Dealer Merchandising Institute was strongly endorsed. For a minimum fee to those employees who enrolled, regular mailings of selected case histories would be sent, with incentives for winners.

(8) Council should invite to a meeting those community colleges equipped and desirous of cooperating in the presentation of industry subjects. This would make essential training courses available throughout WBMA's region.

(9) Approval was given to sponsorship of the James Adams Advanced Estimating classes; this was contingent upon avail. ability.

BEL-AIR PANEL COMBINATION DOOR Western Softwoods TEMPERED GLASS

SQUIRE with Grille ,.ONE SQUARE BLOCK OF DOORS"

NEWS BRiltrTS

A mixed bag has smerged from Merchant Magazine field samplings of dealers, wholesalers and distribution peoPle in the West during the last few daYs of September....

Those connected with home improvemenl report little if anY business drop over the last 6 mos. industrial construction remains fairly strong in most areas, though commercial business has slackened in the last 90 days ....

The plunge in housing has been the kiss of death for those firms tied to new home construction: small office wholesalers and retailers tied to tract builders have sometimes found business coming to a virtual halt ..

The money for a turnaround situation remains out of sight despite indications as we went to press that the prime rate is coming down from its historic high of l2Vo . s & ls have gone hat in hand to the feds seeking new rules to help halt the big drain on their funds (needed to finance housing) by higher payinginvestments....

While $$ remains tight, no recession is in sight for'75, according to a survey by the American Statistical Assn. and the National Bureau of Economic Research; their consensus: the worst is almost over; following will be a slow but steady rise in the economy and a slight lesseningof inflation....

Various housing and housing supplier grouPs have aPPealed to

At the mill level, both in lum- prbiiOent- Foid to fini-ways-to ber and plywood, closings con- take the burden of fighting inflatinue, with scores reported in tion of the back of housing and its Ca., Or., & Wa. ., industrial related industries .. while Mr. construction may weaken rapidly Ford seems to understand the as companies pull in their purse problem, his money men have strings in the face of discourag- telegraphed no signals that they ing economic news . . . plan a change in their present ryelhod of battling inflation with

Prime cause for the bad news, tight money of course, is the lack of housing starts .. . latest dt.'f- ;G: Even a quick response by the show a 1,126,000 seasonally ad- feds, in the form of concrete aciusted annual rate, down l3%o tion, would still involve a time from July and their lowest point lag of months before the effects for an Aug. since 1966 .. . . bldg. would be felt in the lumber and permits for future construction plywood marketplace '. addino* indicate further declines, tionally, the Pacific Northwest with new housing starts expected faces drastically increasing prices to decline below the I million for industrial gas/electricity mArk.... users....

Plywood and lumber prices, at Confirming what we reported oresitime, were suffering further here last mo., cagh-short Evars !r"ri* *ith many foiecasting Products has begun to sell some that the bottom had yet been hit of its assets; they've agreed with returns (hopefully late Spring of posite, _Pfnef operations, Mon;i:j strarp'price rises are anti- cure, N.C., for some S12 million; iipLtia .'. . Monford orloff, chairman of the

board, has taken on the additional job of chief exec.

Boise Cascade plans to build a $3.5 million manufactured housing plant 15 mi. from Billings, Mt.; production is slated for 75's Znd quarter Palmer G. Lewis Co,, Auburn, Wa., expects to complete expansion of , its Anchoraee branCh this mo.

Sierra Pacifc Industries president A.A. "Rod" Emmerson plans to buy back the remaining public shares and take the company private; he earlier purchased the40Vo of the firm owned by former chairman John B. Crook and his family

D & B Plywood plans a midOct. opening in Gilroy, Ca.;their other operation is in San Jose, Roy Campbell, owner ., .. T-G. & Y Stores recently opened in Gilroy with a large bldg. mtls. dept. ... Hugh M. Woods Co. has opened a 5-acre expansion to its Littleton, Co. retail yard operation....

Baldwin Moutding & Specialty Co., Denver, has been sold to Slaughter Industries, no price revealed . City of lndustry, Ca., has ok'd a 12,000 sq. ft. facif ity for Southern Building Materials Super Market, which has 54locations in the U.S.

MatDonulds is using more than 5 million sq. ft. of plywood in their current expansion program: 500 new outlets .... McCulloch Corp. is recalling 300,000 chain saws made before April, 1973 for a fire hazard, leaking gasoline; certain Mini Mac 1, lA and 64 chain saw.

Twelve of the l3 major industrial classifications recentlY showed increases, one didn't - lumber, which declined bright spot in declining lumber prices is that steel framing is no longer price competitive, as it was in 1972 .. .. Keep Smiling.

tlcl rqua rl-\Wolf e Lumber Co.

GALEN DA[fi]

OCTOBER

EXPO '74 World's Fair * May-Ocr. 1974, Spokane, Wa.

Los Angeles Hardwood Lumberman's Club - Oct' 10, meeting' Stevcns Steak House. City ol Commerce.

Los Angeles Hoo-Hoo Club - Oct. l2-t3; family weekend, Hesperia Country Club, HesPeria, Ca.

Los Angeles Hoo-Hoo-Ette Club - Oct. 14, meeting, Briar's Restaurant, City of Commerce, Ca.

The Producers'Council - Oct. l4-17, annurtl con[erence. Antlers' Plaza Hotel. Colorado SPrings. Co.

Western Building Material Assn. - Oct. 14-16' Top Management Workshop. Alderbrook Inn, Hood Canal, Wa.

North American Wholesale Lumber Assn. - 1974 Fall regional meetings; Denver, Oct. 15; Los Angeles, Oct. 16; San Francisco, Oct. l7; Seattle, Oct. 29; Portland, Oct.30; Eugene, Oct.3l'

San Francisco Hoo-Hoo Club - Oct. 16, noon meeting, The Storyboard Restaurant, San Francisco.

Dub. Ltd. - Oct. lE, golf tournament, Curmel Valley Country Club. Carmel. Ca.

National Lumber & Building Material Dealers Assn' - Oct. 20-23, Camelback Inn, Scottsdale, Az.

National Forest Products Week - Oct. 20-26, 1914

American Ptywood Assn. - Oct.2&30, Fall industry meeting, Houston Oaks. Houston. Tx.

Paciffc Southwest Hardware Assn. - Oct. 2.&30, convention' The Wigwam, Litchfield Park. Az.

American Forest Insitute - Oct.30-Nov. l, annual meeting, Thunderbird Motor Inn, Portland, Or.

NOVEMBER

National Sash and Door Jobbers Assn. - Nov.36, annual meeting, Fair' mont Hotel, San Francisco.

Orange County Hoo-Hoo Club' Nov. 7, Milr:s Square Country Club' Fountain ValleY, Ca.

Northwest Hardwood Assn. - Nov. 7-8, annual meeting, Hyatt Regency Hotel. San Francisco.

Montana Hardware & Implement Assn. - Nov. 7-9' convention, Ramada Inn, Billings, Mt.

National Building Material Distributors Assn. - Nov. 10-13' Fall convention, Century Plaza Ht,tel, Los Angeles

Paciffc Logging Congress - Nov. ll-13, Fall meeting, Reno Nv.

Lumber Association of Southern California - Nov. 13-16, annual management conference, Palm Springs Spa, Palm Springs

Dubs, Ltd. - Nov. 15, golf tournament, Round Hill Country Club Alamo. Ca.

t974 Western Building Mrterhl Asln. - Nov. l7-19' Convctr' tion,'Building l\laterial Mcrchandise Marl. Thunderhird Motor Inn. Jantzen Beach. Poftland. 0r'

W.O.O.D.. Inc. - Nov.20, annual award banquet, Stoffer's Denver Inn' Denver, Co.

San Francisco Hoo-Hoo Club - Nov.2l, noon meeting, The Storyboard Restaurant, San Francisco. t r r r-l--FIr-lal r-r-rr-!

Shipping Damages

The problem of concealed shipping damages is a concern for any firm that receives merchandise. The following dos and don'ts are a guideline to help minimize problems and losses that can occur. Our thanks to the American Subcontractors Assn., the Associated General Contractors and the Associated Specialty Contractors, Inc. for their kind permission to reprint the following. A complete blooklet on the subject is available from any of the three groups. The address of the ASA k 815 Isth St. N.W. (902 Bowen Bldg. ) llashington, D.C. 20005.-Ed.

DO make sure that all valuable shipments are received by a responsible employee.

DO look for signs of damage when shipments are received. Any such indications should be noted on the carrier receipt form.

DO consider demanding an immediate inspection if external signs of damage are present. The driver may or may not comply. If he does, note all discovered damages on the carrier receipt form and in your records. If he refuses to allow an inspection, the shipment should be inspected by the firm's own personnel as soon as possible.

DO inspect all shipments as soon as possible after delivery.

DO have more than one person witness the inspection if possible.

DO file a claim as soon as damage is discovered.

DO ask the carrier for a copy of his tariff on disposition of loss and damage claims, and follow it closely.

DON'T overlook the advantages of first taking a diplomatic approach with the carrier. If this fails, then a more aggressive approach, perhaps eventually involving a lawsuit, may be in order.

DON'T hesitate to remind the carrier of his obligations under his own tariff and the principles established by the ICC in Appendix E of Ex Pafie 263.

DON'T hesitate to write the ICC if the carrier fails to honor his obligations.

DO consider retaining an attorney if the damage is costly and the carrier adopts an unreasonable or arbitrary attitude.

DON'T forget to retain copies of all documents and records of information which could be pertinent to the damage claim and any eventual litigation over it.

DON'T forget that in an "FOB Factory" shipment, title passes to your firm when the shipment leaves the factory. You risk legal difficulty (and credit problems) by refusing to pay the manufacturer for goods which are damaged in shipment.

DO consider the possibility of putting "FOB Delivery Point" clauses into purchase orders. If accepted by the manufacturer, this can transfer the risk of loss to the seller.

MOUN[AIN $il4[E$

By KENT executive president

MOXEY vice

T HE "Forest and Rangeland Re- I newable Resource Planning Act of 1974" (the Humphrey-Rarick bill), signed by President Ford, provides a foundation for lons term manasement of the National ForEst, with a loal of maximum sustained production.

It requires the Forest Service to prepare programs for the next 40 years in l0 year stages. The Secretary ofAgriculture is directed to assure that development and administration of the renewable resources are in full accord with concepts of multiple use and sustained vield. The vear 2000 is the target dat6 for catching up on needed reforestation and other needed treatment.

The system anticipates close supervision by Congress, requiring periodic reports on demand and supply, cost/benefit. research and evaluation of opp6rtunities for improving yield. A balance must be sought between economic factors and environmental

oualitv factors. ' Your National Lumber and Building Material Dealers Assn. worked very hard in Washington promoting the concepts that this new law puts into practice. Until the end of the world, housing will be in constant demand. Logic dictates that we must, as a people through our government, plan for production of wood products necessary to build houses in the foreseeable future, while maintaining or improving the ecological system. The new law provides the framework for attaining this goal.

The new "Housing and Community

Development Bill" signed shortly thereafter by President Ford provides $11.9 billion in srants over the next three years, $8.4 lillion of which is for community development grants.

The law increases the maximum on mortgages made under the several programs for single family houses and also reduces the down payment required. This is a very detailed bill with rent subsidy, home loans for the elderly. community housing, etc. It is a medium range program and is not expected to greatly affect the housing business very soon.

We recommend you attend and participate in the NLBMDA annual meeting, Scottsdale. Az.. Oct. 20-23. Theme of the convention is The Opportunities of Chanee.

Thdidea is: there is change - do we see it as a threat, or a challenge? This meeting explores the positive approach.

O NTAN A

By R.V. PETERSEN executive secretary

ANAGEMENT requirements in lYl ttre operation of a retail building material business have become increasingly demanding under today's market conditions. Market fluctuations make constant attention to costs and pricing imperative. Prices must be adjusted up as costs go up, or conversely. Price books reouire continual revision for all items oi lines not piece-priced. But revisions must of necessity be made with a view toward maintaining competitive levels.

Inventories may tend to rise to compensate for hard-to-get, short-su-pply items, and to increase margin for offsetting spiraling costs. Thus. greater time, effort and attention must be gi gtven to lnventory control. A review of purchase ol. purchase be in order for achievins a practlces may be achlevlng better rate of turn on merchandise lines. Good inventory control might predicate discontinuance of slow moving items or lines. High priced inventory replacement mav not be iustified when considered in the'light of high interest costs.

Equally important in management praciice is expense control, demanding constant attention and application. Payroll costs, especially overtime, must always be under scrutiny.

Everv manaser must strive for maximum iroducti-vity from personnel, and to achieve this involves continuing trainine and -Customarymotivation.overhead expenses must be manased for minimization deliveries, -telephone, supplies, energy. Advertising practices (and expense) must be reviewed to produce better promotion and better sales.

The hats worn by management are manv and varied. but the successful manager wears them all with distinction.

lrtonlonq Building Moteriol

325 Fullcr AYonu., H"l"no, l onl. NN

NdR#ffiW'E'6#''

fvl TFnn4/-

'=ffi

portance to our building material ind u stry.

. The day will end with the always en- joyable dinner. entertainment and dance. There will be special events for the women and, of course, they are welcome to all events and exhibiti.

By ARNOLD KIRKEBO

evening will be followed by the preview executive of the 1974 Buildins Material Mart.

loirector

or lvl4 ltullolng vlatenal

E^.Yib'llil;,N8";,'t'dX."i:;T._i?n, : memorable breakiast piograri, this day

DUCATT.N - Exhibits ._ En- li,l1

joy,ment! That's the 1974 WBMA ting better acqirainted w:ith your conventlon. customers and suppliers.

The first day, Sunday, Nov. 17 is an Tuesday is rir-anagement's day. actio.n-packed'session dn sales, product Everyone is encouraged to be there io "selling talks," motivational selling film hear authoritative piedictions on conand a sales workshop. All sales per- struction and real edtate; internal securisonnel are..encouraged. to attend. It's ty - an increasing problem: practical apopen to all for just the price- of the proach to a mar[ei survey: 'rchallenge bf regular co.nvention registrafion flee. The ihange." presented by -an oustan?ing traditional western Mixer/Buffet in the spealier: pius other subjects of vital im:

THE ARIZCINA

By FRANK DA executive vice president

tf-

Hg Arizona Association held its I first quarter board of directors meeting on Sept. I I at the Scottsdale Hilton Inn. Scottsdale.

One of ihe major discussions at the meeting was the housing situation. The association staff and officers are workins with Arizona State Legislators for housl ing action at the state level.

President Al Schechter appointed the following to a housing Aition Committee to work with other associations and state legislators in implementation

of a program to aid housing. They are: Dean Drake, chairman, A[ Sche-chter. Sam Hauert, Charles Mann. Charles Ray, John King, Bob Silvey, Ray Lopp, Jav O'Mallev.

We will b-e releasing information on this at a later date.

The Building Materials Course at Phoenix College has 30 students enrolled. Mark O'Malley. the O'Mallev Companies, is the clasi coordinator. -

The NLBMDA is holdins its annual meeting at the Camelback Inn, Scottsdale, October 20-23. Since we are the host association we are workine with the NLBMDA staff and committJe in out-

The Young Westerners Club has been honored with an invitation to oarticipate in the program of the Naiional Lumber & Building Material Dealers Association's annual meetins in Scottsdale. Az.. Oct. 20-23.

Four YWC members will present a one-hour panel discussion featuring the views of the youth of our business on the growth and future of the Iumber and building material industry.

Members selected and the industrv qegment they represent are: Andy Boyd', Boise Building Supply, Boise (retailer); Art Burke, Simpson Supply, Kirkland, Wa. (manufacturer-wholesaler): Larrv Knudsen. Lumbermen's of Washington. Shelton. Wa. (multiple-yard relailer): and Ron Pulliam, Paliner-G. Lewis Co., Union Gap, Wa. (multiple-unit wholesaler)

WBMA warmly congratulates these Young Westerners for this important assignment by the National.

"The Forest and Rangeland Environmental Management Act of 1973" has been signed by the President. lts primary purpose is to provide for long rang-e pr-annrng ano assure proper management of forest lands and an adequatelimber supply for the future.

Undoubtedly the enactment of this legislation has proven that the efforts of the more than 350 dealers at our May conference in Washington. D.C., wer-e effective. All who partiiipated should be comnlimented.

ting together the final arrangements.

Arizona will have a large delegation at the affair.

The Phoenix Hoo-Hoo Club is soonsoring a golf tournament on Sunday. October 20, which will kickoff tlie meetinq.

AMERICAN I.UMBER tPEClEt...lilh tha bill

AMERICAN LUMBER SPECIES sDecializes in supplying hard to find siecies, cuts or grades, in domestic softwoods and hardwoods. Don't waste time - Call American Lumber Species-we can fill the bill fast.

Complete remanufacturing facilities.

:

FIBREBOARD OVERNIGHT SERVICE

SAWMILLS

DOUGLAS OPERATIONS

Truckee, California

(916) 587-3867

Sam Baskins, Sales Manager White Fir, Pine

GREEN VALLEY OPERATIONS

Myrtle Creek, Oregon

(503) 863-3796

Hank Bailey, Resident Manager

Evelyn Johnson, Sales

Douglas Fir

LORENZ OPERATIONS

Burney, California

(916) 335-227s

Earl Brandeberry, Sales Manager

Ponderosa Pine, Sugar Pine, Douglas Fir, White Fir, Cedar

PICKERING OPERATIONS

Standard, California

(20gl 532-7141

John Ronten, Sales Manager

Jim Murray, Sales

Ponderosa Pine, Sugar Pine, Douglas Fir, White Fir, Cedar

ROUND PRAIRIE OPERATIONS

Dillard, Oregon

(503) 679-5511

Eugene Krewson, Sales Manager

Douglas Fir, White Fir, Cedar and Pine Studs

S.H.&W OPERATIONS

Grants Pass, Oregon (503) 476-7711

Phil Austin, Sales Manager Pine, Douglas Fir

CLEAR FIR SALES

P.O. Box 189

Springfield, Oregon 97477

(503) 746-4481

NELS SANDSTROM, General Sales Manager

Forest Products Group

PRODUCT SALES MANAGERS

Springfield Office

Jim Berwick

Nick Carter

Bob Hogberg

Bob Reyneke

John Ruddy I

SALES REPRESENTATIVES:

Dick Wilson, Dave Freeman

Atf anta, Georgia (404) 237-8715

"Pete" Petersen

Covina, California (213) 283-0447

Bill Dougherty

Summit, New Jersey (201) 273-0800

Ken Shipp

Walnut Creek, California (415) 933-0744

MILLS 1

Bate OperationsFir Plywood and Hardwood Pl Clear Fir Products Operations - Panel Doors

Cloverdale OperationsFir and Redwood Sidings, "Cloverdeck"

Douglas OperationsWhite Fir and Pine Mouldings

Lorenz Operations - Hardwood Plywood

Pickering Operations - Sheathing and 2-4-1

THtr SOUTHLAND

By WAYNE GARDNER executive vice

AI-fraOSf everyone has had the urge ./L on passing a piece of well designed and properly finished furniture or panelins to reach out and touch it. There is so-mething about the natural beauty that creates in* all of us the desire to lightly rub our fingertips over the smooth surface. While thus caressing the object it's not unusual to close the eyes and for a very brief moment there is a love affairyou an animate human being with an inanimate piece of wood.

But that's what makes hardwoods so desirable.

Some 60 of our 100 commercial species of trees in this country are hardwoods. Yet few if any of us could name more than l0: some l/6th of the total. There is a sound redson for this, of course, in that very few are used in products where they can be seen and truly apprebiated. The balance are used for other purposes.

This beauty is a gift of nature and is truly lasting. Hardwoods offer the craftsman an opportunity to express

Hardwoode

(Continued from page a) pieces; net thickness, width and length that will be required.

Most wholesale hardwood companies have a price list of dimen-

himself not only in the quality work that he oroduces but also in the species of *ood that he chooses to work with. There is literally an infinite variety of colors and grains that are available.

It's illogical that a retail lumber dealer would handle all the species. It is more logical to assume that each retailer would have in his inventory some of the more commonly used species. And bevond that. know where some of the other species are available. This of course assumes that one or more people on the staffhas some knowledge of hardwoods; that some literature is available; with color ohotos which can be shown to the prospective buyer to assist him in making a selection.

If you need to increase your hardwood knowledge, and your hardwood sales, call the Lumber Association of Southern California to talk with your hardwood wholesaler.

In either instance you can get literature and help, to help you sell more hardwoods and create some new areas of orofit.

sional sizes milled to S4S (surfaced four sides) standards. These lists contain the prices of lumber plus the waste plus the milling. They also have price lists S2S, surfaced two sides. This list is the price of

the lumber plus the price of surfacing the lumber on two sides. Then they have prices of lumber in the rough. If someone is waiting on a customer, it would be preferable to find out how he wants his lumber, surfaced or rough.

If we in the lumber business would maintain a direct line of communication between the customer and the retail level counterman and the hardwood distribution yards, there would be an increase in the confidence of all three.

If a counterman in a retail outlet wants to better his approach to his customers as far as selling him hardwood products, it would probably be a very good idea to visit some hardwood distribution yard to see how lumber comes in, what can and cannot be done and to visually see how hardwood is produced and merchandised.

If you are an employee of a wholesale hardwood distributor yard, on receiving an inquiry, you should assist the person at the retail level, making the inquiry so that the sale to the end consumer is as economical and satisfactorv as possible.

We in the lumber industry have been very negligent in maintaining a line of communication between the ultimate consumer and the source of supply. Using a few of these hints would be a good thing for the entire lumber industry.

REDWOOD

D. C. ESSLEY & SON

wholesale lumber

Our new address: 7125 Telegraph Rd., Montebello, Ca. (213) RA 3-1147 (213) RA 3-2746

Hatfield to Keynote Meet

Oregon Senator Mark Hatfield will be the keynote speaker at the Lumber Association of Southern California's annual Management Conference, being held Nov. 13-16 at Palm Springs' Spa Hotel.

One of the most knowledgeable men in the U.S. Senate on the forest products industry, his keynote speech will follow the formal opening of the meeting, Nov. 14, by LASC v.p. Seth Potter. The unofficial opening of the conference is Nov. 13, with a cocktail party sponsored by president Frank Purcell and v.p. Potter. It is open to anyone registered at the convention.

Thursday afternoon's session will be devoted to a panel of experts from their fields of land use, real estate, savings and loan and banking and will discuss possible limiting factors on the future of construction in the Southern Californitr area. It will be chaired by Stanley Brown, Chandler Lumber Co.

For those who expect to survive Thursday evening's Mariachi and Margarita dinner dance, Friday morning's business session will be topped by Joe McCracken, knowledgeable exec. v.p. of the Western Forestries Assn. He is well known in the industry for his work with the independent sawmills in Northern California, Oregon and Washington. A panel discussion following will be moderated by McCracken and will have an expert on paper, the export and import markets, one on plywood and another on timber availability.

Programmed activities end with the Friday luncheon, which will have a speaker and a brief ceremony honoring the new and old officers. From then on, its fun and games, golf, tennis and what ever you can get away with.

Greer New DG Div. Chief

Coleman M. Greer has been appointed president of the Feather River div., DG Shelter Products, Auburn, Ca., according to Robert C. McCracken, president of Di Giorgio Corp.

Greer now will have operating and profit responsibility for the activities of five Northern California sawmills, producing in excess of 150 million board feet of lumber annually for the construction industry and for remanufacturing by other operating divisions of DG Shelter Products.

More L-P Acquisitions

Louisiana-Pacific has sold its Corrigan, Tx., plywood plant to Champion International and in return has acquired a sawmill, Dubois, Wy., and planing mill in Riverton, Wy., and a particleboard plant in Arcata, Ca., that Champion recently acquired from John B. Crook, former chairman of Sierra Pacific Industries, in a companion transaction. L-P also acquires a sawmill in Browning, Montana.

No figures were revealed in the transactions.

First call Hobbs Wall for wholesale Redwood and Redwood split products, Douglas Fir and White Fir, Ponderosa and Sugar Pine, Hemlock and Cedar lumber. Depend on us to follow through with the right grades at the right prices!

PERS@NALS

Max Cook, former Merchant Magazine staffer who now heads up his own publishers representative firm, has moved to Santa Rosa. Ca.. where he's remodeling a big old place in the country. Currently in the midst of remodeling 9 rooms, Max' sage advice to anyone considering the same idea: "Foreet it."

Lloyd Webb, Lane-Stinton Lumber Co., City of Industry, Ca. plans a two week vacation at Mexico's Puerto Vallarta this month.

Lowell J. Mannering, Boise Cascade, Portland, is now their product mgr., plywood sidings. Frank J. Mulligan is the new customer service mgr., wood products div.

Ray Knapp, Fremont, Ca., won the "salesman of the year" award plus 5500 from Gibson-Homans Co.

Robert D. Drees is the new WWPA field rep. for Az., So. Ca., So. Nv., N.M. and W. Tx. Bob is based in Phoenix.

Craig S. Barker has been elected new president of the Shakertown Corp., Winlock, Wa. Frank S. Barker is chairman of the board; Willis G. Pehl, v.p.-operations; and Paul E. Thomas, v.p.-administration.

Richard E. Callaway has been promoted to corp. v.p. and mgr. of Permaneer Corporation's building products div.

lnltrnalhnd

Wcrtcrn Lumbcr and Bulldlng Malcrlalr iIERCHANT

Michael J. Brunetti has been named Kwikset "salesman of the year."

John Osgood, Robert S. Osgood, Inc., Los Angeles, is back puffing and panting from his annual backpacking trip with his kids in the High Sierra.

Bob McBride, Koppers Co., Wilmington, Ca., recently business-tripped to Phoenix and Las Vesas.

Stanley Hulett is now v.f ., governmental affairs for the American Paper Institute, Washington, D.C. He is the son of Leo Hulett of Harwood Products, Willits, Ca.

Dave Ohman, mgr., public affairs, American Forest Products Corp., San Francisco, has been named chairman of the California Forest Protective Assn. PR committee. William B. Osterland has joined AFPC as a financial analyst. Kenneth W. Benson has been promoted mgr. of programming.

W.H. Seeley is the new mgr. of GeorgiaPacific's Tucson, Az., wholesale bldg. mtls. distribution center, reports Stanley S. Dennison, v.p., distribution div.

Ann Knapton and Thomas Gollick have ioined the sales force at Chandler Supply Co., Boise, Id.

Dan Diffendaffer is the new plywood sales mgr. for Biles Coleman Lumber, Omak, Wa., as well as heading up plywood sales for Kinzua Corp.

Wm. C. Reed, Jr., 35, chairman of the Simpson Timber Co., Seattle, has been named to the board of Univar Corp.

Larry Larson's Girl Friday, Melinda Taylor, daughter of the late Floyd Mullen, gave birth to a baby boy Aug. 29, named Jon Eric. Larry Larson Lumber Co.. Los Alamitos. Ca., ran a pool with scores of mills and independent trucker Charles Pope came closest to the 8 lb. 7 oz. birthday weigh-in figure.

Harold Murphy is now asst. to the pres. at American International Forest Products, Beaverton, Or.

Glen Nelson is now on the tradins staffat Random Width, Inc., Albiny, Or. He had been with Timber Products, Medford. Or.

E. Gaymon Traub has been appointed credit mgr. for American Forest Products-bldg. mtls. div., reports Bob Wells, div. v.P.

Carl Haywood, Potlatch, has moved to Lewiston, Id., from Missoula, Mt.

Dr. T. Marshall Hahn, Jr. has been named exec. v.p. of Georgia-Pacific's $2-billion-plus chemical div.

Ken Krueger has been named technical director of the American Hardboard Assn. He had been with Masonite.

Jennie Dulany, Max Hill Lumber Co., Pasadena. Ca.. has been elected new pres. of the Los Angeles Hoo-HooEtte club.

Robert J. "Jim" Day is the new corp. controller for Pooe & Talbot. Portland. Man Rosetie has been named to the newly-created job of fiber buyer. according to George J. Ritchie, v.p., domestic operations.

IFP delivers - promptly and just as you ordered! Because IFP also stands for Interested Friendly People. People who care about you and your needs. Call us now. You'll be glad you did.

Your IFP team trom left to right: Bill Nunnally, Salesman; Bob Nunnally, Vice President; Shelley Day, Secreta.y; Harold Hess, Buyer; Pat Anders, B@kkeping; Nels BlaSen, Vice Presidentr Brownie Markstrom. Salesman: Pam Cegk. Oftice Manager; Phil Butterfield, President; (not pictured) Dwayne Allen, Fresno Mana8er; 6nd Lorna Swanson, Fresno Office Manager.

Dick Freeman and Paul Simon. So-Cal Commercial, Los Angeles, have got a horse on us .. we transposed two numbers in their ad in our September issue. The correct So-Cal Commercial number is (213) 6855170. Our apologies for any inconveniences our mistake caused.

Keith Johnson is back at McElroy Lumber, San Jose, Ca., after a week's vacation.

Steve Moore, Marv Morgan and Glenn Hancock, G-P, Portland, recently visited all the California branches.

Dan Froehle, Med-Ply, Medford, Or., recently flew into the S.F. Bay Area on business.

Sti Stibich, Lamon Lumber Co., San Francisco, 78 years old and going strong, plans a Miami, Caribbean and New Orleans cruise with his wife to celebrate their anniversary.

Ken Shipp, Dick Gantt and Nick Carter, Cloverdale Plywood, Springfield. Or., were all in the Bay Area recently on business.

Bob Matthies has ioined Simpson Building Supply, -Santa Clara,' Ca.

Bob Dickinson, Gold Rey Forest Products, vacationed near Hood's Canal, Hoodsport, Wa.

Phil Landman, American Forest Products, S.F., got in a brief vacation, followed by an Eastern business trip.

Elmer Rau, Madera Lumber, Madera, Ca., has vacationed in New Hampshire and Montreal, Canada, visiting relatives.

Hancock, G-P, San Leandro, Ca., travelled to Alaska on business. Tynan, Lamon Lumber Co., San Francisco, is back at it after vacation.

Ross Ingraham, Emeryville, Ca., has been in Los Angeles on Western Pine Supply Co. business.

Ray Van Ide, sales mgr., Reliable Wholesale Lumber Co., Rosemead, Ca., and wife Sue, spent a week on a houseboat on Lake Shasta.

Norbert J. Leiberg is the new traffic mgr. for Champion International.

Joe Lovato, mgr., Lumbermen's of Washington, Bainbridge Island, made the local paper for his efforts in building a recreation complex in Shelton.

L.R. "Roy" Smith, a retired alder lumber mill owner, and his bride Irene. celebrated their 50th weddine anniversary Sept. 21. at Toppenishl Wa.

Nat Thompson, Connor Lumber Sales, San Marino. Ca.. and Dick Learned, Learned Lumber, Hermosa Beach, made the big Hoo-Hoo Golf tourney in Redding.

Harold M. Frodsham, peripatetic chairman of the board o[ South Bay Redwood Co., Orange, Ca., is just back from Hawaii. John Hull and Mark Holt are new to the sales force.

Nate Youmsns has ioined Pine Ridee Lumber Co., Ciiy of lndustry, Ci., according to Jim Acton.

Nels Sandstrom, Clear Fir Sales Co. gen. sales mgr., Springfield, Or., -has returned from a business trip to Portland and other points.

Allan Clark is now with American Forest Products, Cerritos, Ca.

Norman Nickel is now coverins the San Diego territory for So-C-al Commercial, Los Angeles.

Murray McDowell is the new gen. mgr. of Bloch Lumber, Portland.

Arny Kirkebo, exec. director of the Western Building Material Assn., is recovering from a mild heart attack suffered on a recent Portland trip.

Bill Conroy is now mgr. of AFPC's Van Nuys, Ca., bldg. materials distribution center, according to Frank Quattrocchi, regional mgr., California centers.

Roger Montgomery has been elected chairman and Andrew Sigler pres. and chief exec. officer of Champion International.

Don Stobaugh has been promoted from Sun Lumber Co. to its sister firm. Crown Plywood. He's managing the operation in Garden Grove.

W.C. Moore, pres., American Hardwood Co., Los Angeles, and his wife lrene. attended the Nt'I. Hardwood Lumber Convention, Montreal; Craig Kincaid, asst. sales mgr., attended the Int'1. Woodworking Machinery & Furniture Supply Fair, Louisville, Ky.; Robert Kincaid has ioined American's accounting staff.

Hardwood Flooring Council

Bruce Flooring div. of E.L. Bruce. Inc.. has formed a Distributor Advisory Council.

Western Lumber and Building Materiala MERCHANT

Its first two-day meeting, held in Memphis recently, was attended by six newly elected distributor representatives from regions in the U.S. and Canada and seven Bruce top management representatives.

The Council, which was formed to develop better communications and a better understanding of problems between the manufacturer and distributor, meets twice a year.

Representing the 11 Western states is Dave Ferrari, president of Virginia Hardwood Co., Monrovia, Ca.

New Hardwood Back Stamp

The Hardwood Plywood Manufacturers Assn. has announced a new back stamp for structurally rated and flamespread certified hardwood plywood wall paneling. The new designation conforms to product description guidelines of the Federal Trade Commission and FHA^{UD Minimum Property Standards regulations.

HPMA employs in-plant inspectors in Los Angeles, Portland, Or., and Arlington, Va., headquarters.

The Red in Red Alder

Murray Laver and Joe Karchesy of the Department of Forest P .ducts, Oregon State University, have isolated and determined the chemical structure of a substance which leads to the red stain in red alder lumber.

The material is a new substance and has been given the name "oregonin". There may be additiona! materials such as tannins, whici., contribute to the stain, but oregonin appears to be the major contributor.

HIT Program Meetings

I

HARDWOOD MEN - Dave Ferrari, president, Virginia Hardwood Co., Monrovia, Ca. (left) and Lewis Jenkins, president, Jenkins Wholesale Supply Co., North Wilkesboro, N.C., are two of six men nationally chosen as distributor representatives to the Bruce Distributor Advisory Council. Ferrari represents Bruce hardwood Ilooring distrjbutors in the 11 Western states.

I(OPPERs

IOREST PRODUCTS DIVISION

()FFERING THE FOLLOWING SERVICES:

OTreating in transit through any one of our 29 plant locations in the continental Unired States or Hawaii. Export treating service in South America, Caribbean, Europe, Southeast Asia, Australia or New Zealand.

OStoct laminared beams at our 0ntario, California plantcuslom beams or curued work by inquiry.

OKopprrr has introduced a round stock program at Ontario. We invite your inquiries on all building poles, treated or untreated.

O firr retardant shakes and shingles for a class C or B roof assembly.

KOPPERS COMPAIIY, INC.

210 S. Avalon Blvd. Wilmington, California 90744

21 3-830-2860

1SS3 EDISON LONG BEACH,CA

Ncw Fn@du@ts

g,nd selecfed sqles oids for belier marketing

New Westerner Shingle

Pioneer Division ol the Flintkote Co. has introduced The Westernera new. top-of-the-line shingle.

The premium asphalt shingle features a natural, rough-hewn look, to give it the character of wood shineles. but with the strength and fire retarEancy oI top quality asphalt. The natural appearance is accented through the use oI ceramiccoated granules deep-set into the surIilCC.

The Westerner is particularly wellsuited for roofs requiring the look of extra-thick shingles, such as mansard and gambrel roofs and carries a special 25 year written warranty.

It is being initially introduced in four Western states - Arizona, California, Hawaii and Nevada. It is the latest addition to the Flintkote - Pioneer Division's broad line of building products.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Glulam Compuler Program

A computer design program for structuril elued laminated timber tudor arches- has been develooed bv the American Institute of Timber Construction. The program is "Analysis and Design of Three-Hinged Glued Laminated Timber Tudor Arches. nickname: Woodarch. lt is available on the General Electric Mark I I I timesharing computer system.

A user's manual is available at no charge from AITC, 333 West Hampden Ave., Englewood, Co. 80110. It contains information on program capabilities, method of solution and input/output form.at plus two computer design examples.

WRITE: The Merchant Maeazine. 4500 Campus Dr., suite 476. NEwport Beach. Ca. 92660.

Fireplaces and Energy

Fuel Shortages and rising prices of home heatins fuels have re-kindled an interest in the Heatilator brand heatcirculating fireplace as an auxiliary or "back-uo" heat source.

Unliki: conventional fireplaces that radiate heat, this patented controlled, heat-circulating fireplace actually heats and recirculates air throueh two ducts that can be installed to chainel warm air

in any direction and into two rooms in the house. Heat can be regulated as desired.

The orisinal version used with masonrv co-nstruction. has been on the market-for more than 40 years. The modern heat circulator, introduced just two years ago, requires no masonry. It can be placed directly on a wood floor or against a wall in virtually any room in the house.

By eliminating the need for the massive footings and masonry associated with its earlier counterpart. this new controlled heat-circulating'fireplace costs but a fraction of masonry models. lt also eives the builder a wide choice ol room location, along with almost unlimited trim options that make it practical to provide custom designs to appeal to individual customer tastes.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Fire Rated Door Frame

Better Extension Ladders

R.D. Werner's line of household, commercial and industrial aluminum extension ladders now have 6" end spacing. This is said to increase ladder strength, rigidity and safety; also, it protects against ladder rail damage in shipping and handling.

Another new commercial and industrial ladder feature is spring-loaded polycarbonate flippers on extension ladders' heavv-safetv locks. These are reputed to improu-e lock operation, protect against rung wear and eliminate transport breakage.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

FREE READER SERVICE

For more information on New Products and New Literature, write lhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

New Vinyl Panel Patterns

Pease

Ever-Strait Door Systems has been awarded a 20-minute fire rating on its standard exterior wood frame.

The new certification was qiven after the exterior frame successfull/withstood the ASTM Fire Endurance "draft stop" test.

The 20-minute draft stop requirement is becoming increasingly important to building inspectors who develop codes lor apartment residences, particularly on the West Coast. The intention of the building code is to prevent deaths caused by the passage of poisonous gases around the door during the early stages of a fire.

One West Coast code body specifically states: "Where corridor walls are reouired to be of one-hour fire-resistive construction by subsection G, every door opening shall be protected with a tight-fitting smoke or draft stop fire assembly having a fire-protection rating of not less than 20 minutes when tested in accordance with U.B.C. Standard No. +-)- z.

Ever-Strait believes that the company's 20-minute "draft stop" frame is one of the few exterior wood lrames available that meets the code's requirements.

To identify frames with the new rating, Ever-Strait will apply a special black and white label to frame systems with the rating.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Two new decorative vinvl panels have been announced by Afco -lnbustries. Designed for the remodeling or do-ityourself market, the vinyl-laminated 4" x 8' r 3/16" hardboard panels are easily installed bv adhesive. Matched mouldings are available to provide a professional-look ing job.

Colonial Panorama features bold designs cast on a neutral white and gold backeround. Emerald Bamboo offers a semi--neutral grass cloth look of green and gold on white.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Portable Light

The new magnetic, portable, high power Magna Light introduced by the Allis-Chalmers Corp. can be used for a variety of home, agricultural, sporting, industrial and municipal applications. A masnetic base offers attachment to metalliclurfaces, and allows quick, easy movement from one mount to another. The light is available in either flood, spot or suler spot beams for wide anlle, medium range hi-intensity or long range hi-intensity lighting.

The unit is capable of operating from any 12 v. power source; it comes with a 25' power cord and wiring harness for connection to the electrical system of a vehicle.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Specialists in Quality lmported llardwood Plywood IAUANtrSF{OBIRCHDSHINA

Doorskin Specialists

PAN ASIANC TRADING COInIPANY, INC,

Resin Bonded Segment Line

SGL Abrasives' new sesment line is in popular shapes and coverfa wide variety of grinding operations.

A special resin bond used in the manufacture of these seqments enables the user to set the down-feed for faster stock removal. Althoueh the sesments cut faster, they generai-e less hea"t. The subsequent free cutting, cooler operation minimizes the need lor dressine.

This special bond makes it possibli to combine grain types for greater grinding versatility. This gives the user increased flexibility in running a variety of materials with down-time keot to a minimum.

They cover a broad grinding range from Ni-hard, through hardened steel, monel, and high nickel carbon alloys.

New Surface-Saver Design

Gourmet Gadgets, a new design in harvest gold and black, has just been added to the Vance Surface-Saver line.

The Vance Surface-Saver has proven to be a tremendously popular addition to the kitchen.

The material, Ultraceram, is guaranteed not to scratch, cut or burn. Its non-porous surface will not absorb juices, retain odors or breed bacteria like a wooden cuttins board.

It is 16" x 2Otand is installed in the counter top by means of a Vance stainless steel sink frame provided.

WRITE: The Merchant Masazine. 4500 Campus Dr., suite 476. N6wport Beach, Ca. 92660.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Panic-Proof Deadbolt

The combination of deadbolt securitv and panic-proof life safety protection are now available in a new series ofhandle sets and knob locks from Weslock.

The panic-proof deadbolt is designed so that it can be opened from the inside by simply turning the knob. Unlike the ordinary deadbolt, key-lock combination. there is no need to turn the thumb-

key to retract the deadbolt and then turn the knob to oDen the door. In case of fire, or other -emergencies, this insures quick and easy exit.

The new lock series have five oin cylinders and features a l" deadbolt containing two hardened steel inserts that cannot be sawed throueh.

WRITE: The Merchint Magazine. 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Security Door Program

Bel-Air Door Co., one of the West's oldest and finest manufacturers and distributors of doors, has introduced its new Securitv Door Prosram.

Included -in five of -their beautiful, hand-carved doors are sculotured design. heavy-duty grilles to enable the homeowner to view visitors and avoid unwelcome intruders.

Grilles are available in the Alcala and Lerma designs in both smooth, handrubbed and antique walnut finishes. lt also comes in the'smooth, hand-rubbed finish in the Squire design.

This new feature of Bel-Air's International Door Line assures today's homeowner the added safety, security, and peace of mind for the family and home. lt also affords a beautiful, grand appearance to the entry of his home.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

New 8" All Fuel Ghimney

A new size triple wall chimney, the 8" model 8Q, is now available in the Air Jet all fuel line and is especially suited for fireplace applications.

A tutt tine of fittings, including contemDorary caps and simulated brick housines is avdilable. It is UL tested and listed aid is accepted by FHA, VA and BOCA.

The new 8Q series comPletes the Air Jet line of 6", 7", 8", l0' and 12" chimneys and fittings for any heating or fireplace installation.

WnItB: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Storm Screen Door

A new door by Season-all features a stylized classical Grecian flull grill for installation in homes where the architecture emphasizes geometrical design.

The grill is designed for easy removal so that the glass can be cleaned quickly and with little effort.

It is available in two models. Model 775 is a l" thick door available in anodized, white, black, and brown. The ltA" door is Model 777 and is available in mill finish, white or black.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

deailens amd ilook fion perforrnance "'llR

D&R supplies dimension lumber, precision-trimmed studs, cedar siding, shakes, shingles, moldings and many other specialty lumber items throughout the West . . by the most efficient transport rail, truck or ocean barge.

is the PR0FESS|OI|AI'S ALI PURP0SE PLASTIC

Boat builders, furniture malters, cabinet makers, etc. have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Can be used under Fiber Glass!

Ready to use right out of the can, Famowood applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. Waterproof and

For nearly70years Dant & Russell has marketed forest products f rom the Pacif ic Northwest manufactured for the western construction market.

In Southern California, call our representative, A. W "Art" Neth at872-1280 or 78&0544

Ave.

VENT VUE

PRODUCTS CO., INC.

2424 Glover Pl.. Los Angeles, Calif. 9003 I Phone: (213) 225-2288

MANUFACTURERS AND DISTRIBUI1ORS OF QUALITY BUILDING PRODUCTS

80'eilC0t firlffrfl4l

Announces . .

Scott Howard has been appointed our Retail Merchandising Specialist. His years' of experience in the building specialty field wilt aid our customers in merchandising products purchased from So-Cal. lf you would like some help, call Scott at (213) 685-5170.

Wholesale Distributors of Building Materials and Building Specialties

NAILS. WIRE PRODUCTS. POTYETHYTENE FttM SHELVING. DECORATIVE BRICK. WAI-[ PANETS

CERAMIC Tt[E. STAIN o PIASTIC I-AM|NATES

80'AilC0tfirlffrCn

2'114 Saybrook Ave., Los Angeles, Ca. 90040 (213) 685-5170 O

adYertisers

Monufocfurerc

Window ond Door Fromes

Deloiled Millwork

Wordrobes o Louverc

Distributors

Folding Doors

Mosonite Heritoge Brick Ponels

Termite Control ond Pesticides

Cox Hordwore

Lite-Beoms

K-Lux ond Cmco

Woddell snd Foro Wood Mouldings

Timely Sofety Decols

Fomowood ond Epoxybond

"Hub-Fit" Floor Strainers

Genova, Inc. has begun to market a new line of vinyl "hub-fit" floor strainers.

Manufactured in 3" schedule 30 and 3" and 4" schedule 40 diameters. thev are designed for use in residential, comhercial and industrial applications such as basement sewers, swimming pools, car wash centers, dairies, truck garages, apartment and condominium drains, industrial drainage systems and indoor tennls courts.

Because they are made of pvc vinyl, a durable high-strength, chemically inert and flame retardant material. thev can withstand the effects of hard water, drain cleaners, detergents. and corrosive fluids.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

The Look ol Stucco

The appearance, feel and charm of hand-troweled stucco are embodied in a new prefinished wall paneling by Masonite.

Aptly called Casa Blanca, the newest member of the company's Naturel Series of interior hardboard paneling has a dimensional texture that almost defies comparison with genuine stucco. the firm claims.

-the best bet for y0ur eYery need!

ocToBER,1974

The interior paneling is an offshoot of Masonite's Stuccato panel siding. Use of Stuccato in interior applications encouraged development of the new interior paneling. The natural white coloring of the paneling provides an ideal contrast for furnishings of any kind or style and lends itself to use in formal and informal room settings, particularly those with a Mediterranean or Tudor influence.

It is available in 4x8 sheets which are applied easily by nailing or with adhesive. Use of a contrasting feature strip batten, or molding is recommended between the panels.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Clear Poly Film

PS-30, a clear, high density polyethylene film, from Raven Industries, is a cross-laminated film, stronger than low density films. Applicable for numerous construction and industrial uses, it can be used in place of hard-to-get low density films.

lmmediate delivery on 1OO-foot rolls in 4', 8' , l2' , 16 , 20' and 24' widths.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Hand Tool Display

The HT modular system of merchandisers for hish-turn hand tools headlined the Cresient exhibit at last month's National Hardware Show.

Five different display modules can be used to set up eight different assortments, resulting in an organized, minimum space department for adjustable wrenches, Multi-Pliers, slip and solid joint pliers, and screwdrivers.

Made of high-impact styrene, Crescent modules with built-in header, tool assortment and pegboard hooks are packaged in single cartons for easy set up. All tools are carded and skinpacked.

Low Water Use Washer

In this day of growing utility expenses, Speed Queen automatic washers have won acclaim for their low water consumotion. With mechanical features simiiar to Speed Queen coin operated washers (noted for lowest hot water consumption), the Speed Queen Model CA 3540 non-metered washer is the oractical choice for the building industry.

The solid wall stainless steel tub always provides a smooth surface that will never damage fabrics, and because it is stainless steel, is not susceptible to corrosion or rust. The machine's 2l0o agitator stroke provides tender treatment to clothes and full washine action for a clean wash.

Most controls and mechanism on both the Speed Queen washer and dryer are easily accessible for service without moving the machine from the wall. Factory trained service technicians are now located throughout the U.S. to provide quick service and parts.

Speed Queen washers and dryers are simple to operate thanks to the elimination of mind-boggling controls. An easyto-read cycle control provides every type of wash cycle needed by the user and eliminates bothersome calls to the building superintendent by "controlconfused" tenants.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

ORANGE County Foo.Hoo. t^e traternilys newest club, celebrates its 1st birthday this month. Club was presented with framed charter at lhis iirst meeting of the Fall. (1) Mark Lo{land. Larry Kenn ngron, Sr-b Scheer, Ted Gilbert. (2) Dick Mellen, Al Carney, Neal Dewitt, Arnold Nutter. (3) John Hu1l, Joe Munger, Jim Frodsham, Al Reynolds. (4) Glen Johnson, Max Anderson. (5) Nale Youmans, Marty N,4ora, Jim Acton. (0) Bob Bowyer, Dick Gavis, Bill Moffitt. (7) Max Anderson, John Schuda, Len Green, Ray Shanafelt, Jon Wolfe, Ed Seymour. (8) Butch Lake, Denny Curran.

LOS Angeles Hoo-Hoo club's newly elected prez is Bob Merritt; v.p., Jim Frodsham; sec., Chuck Lember; treas., Ken Coleman. (1) Two-term immediate past prez. John Eckstein and lucky winner of the color tv in the club raffle, Mel Rhodes (2) Ray McKen-

drick, Hugh Hurth, Paul Salazar. (3) Dave Stewart, Mel Rhodes. (4) Stan Cochran, Kent Sherburne, John Hull. (5) Lynn Layton, Steve Overton. (6) Bob Parks. George Steele. (7) Dick Lambert. George Steele, L.P. Baird, Allan Taylor.

o Roller Delivery

o Timber, Pole, Steel and Construction Hauling

o Roll-otf Delivery

o Local and Line and State Wide

UNLIMITED EOUIPMENT FOR EVERY PURPOSE

JOHN CAMERON FRITZ OUIRIN

HARDWOODS MOULDINGS

TREADS RISERS SILLS DOWELS THRESHOLDS

PLYWOOD PINE SPRTICE

PLIANT WOOD VENEERS

II,CO DISTRIBUTORS

RARE EXOTIC HARDWOODS CEDAR CLOSET LINING CEDARLINE FLAKEBOARD MAPI.E CHOPPING BLOCKS FLECTO, DEF"I, WATCO, MINWAX MII,I,WORK }'ACII,N'IES

DRIVE-IN service is feature of Spear ProMart Home Center, Cheyenne, Wy., nole VW van behind stack of cement (top) ready to load up and roll. Modern showroom (lowot pholo) shows part ol their comolete home center inventorv. Firm dates f rom 1919.

New Lilt@treftutr@

Wod Foundatlons

The All-Weather Wood Foundation and other innovative plywood systems, incorporated in the American Plywood Assn. display at INBEX, Chicago. are described in APA literature.

FREE READER SERVICE

For more information on New Products and New Literature. write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Complela Metrie Inis,

" Metric Manual" is published in loose-leaf, 3 ring binder and contains: history of measurement, developmcnt of metrology, U.S. metric considerations, standards. government agencies, metric training, personal applications, business considerations, industrial foundation, professional concerns, related organizations, foreign commerce, measurement comparisons, glossary and appen- dix. Copies are $25 direct from publisher: J.J. Keller & Associates, 145 W. Wisconsin Ave., Neenah. Wi. 54956.

8aftty Prductr Gulde

Cadillac Plastic and Chemical's 1975 edition of the OSHA-Spec Safety Products Buyers Guide is cross indexed to make ir poxible to find the product to fit the $tandard or vice-versa.

Burinsee Perptuatlon

The National Association of Wholesaler-Distributors has just released a major management aid, The Strategy of Business Perpetuation by George C. Webster; $20 per copy from: Dept. S, National Ascociation of Wholesaler-Distributors. 1725 K St., N.W., Washington, D.C. 2m06. All orders must be prepaid, and will be mailed postage paid.

Jurllhs Factl,llnam

Mini-Guide to the 1972 Economic Censuses by the Bureau ofthe Census is a useful source of information on the nation's economic matters for both potontial as well as experienced users of the Bureau's economic data. It contains

information on the economic censu$es generally: publication programs for the censuses: geographic areas for which data.are available; and, the SIC system and its relation to the censuses.

Pallel Truckr

Dimensions, hydraulic systems, components and options for 5000-lb capacity Palletman pallet trucks are described in new literature by Allis-Chalmers Corp.

Foreetex Shake Siding

A full-color, 2-p. sheet describes new Forestex Roughsawn shake siding from Forest Fiber Products Co. Architectural specifications and general description give complete details.

Kwlkset Ad Program

An extensive co-op advertising program for both retailers and wholesalers of Kwikset products is being launched by Kwikset Sales and Service Co.

Rsldential Plywood Gulde

Applications, types and grades of plywood ior residential construction are sxplained in a comprehensive updated 28-p. brochure from the American Plywood Assn.

Gontractor's Handbook

A new contractor's business handbook covering appropriate business topics specifically for contractors and related service businesses is titled "Today's Practical Guide To Increasins Profts For Contractors - Wtih Easy-Td Use Suggestions and Aidi' by Richard and Janet Budzik, Sthxll', 345 p. at S24.95. Write Practical Publications. 9?7-?-W. North Ave., Chicago, Ilt. 6A$9.

: .,.

A Blg Lltt

Literature describinc new heayv dutv lift trucks in 10,000 t6 14,000-lb-capa"- cities is available from the AliisChalmers Corp.

iIAHA Fronr Heaven

The Manufacturers' Agents National Assn. (MANA) has announced its 1974 directory of rnembers and associates. Said to be the definitive guidebook of

top-rated independent representatives, the MANA directory is used by manufacturers seeking representation for their products. It is also used by distributors, jobbers, warehousers. chain retailers, market researchers, and many others who are concerned with sales activityincluding the reps themselves.

Stapler, Faslener Guide

Bostitch has a new l6-p. illustrated free brochure on its line 6f pneumatic staplers and nailers used in- the construction. furniture and protective packaging markets.

Bel-Alr's lllonderlul World

The " l4tonderful lVortd of Bel-Air Ooor" poster shows the Alhambra, California firm's complete line of quality doors. The attractive free poster hus colored photos and names of each BelAir door. It folds out for easy reading and aelection.

Re$acemont Windowr

Free descriptive product literature on the completely new Model 105 NuPrime Aluminum Replacement Window is available from Season-all Industries, Indiana, Penn. 15701

Storm-Screen Window

Season-all has a new two-color product sheet which describes and illustrates the benefits and fleatures of the firm's new "insulator" storm-scfe€n window. : ).

$peelal Pallet Cataloguet

Spur Products' flree new literature pcrtains to its line of lightweight polystyrene shipping and in-house handling pallets.

'lngtanl Fountainl" Catalog

A full line of decorative fountains and water displays is illustrated in a new free catalog, showing colorful fountains in kit form. Pre-engineered packages are shipped to the job site complete with fountain hardware, pumps, piping, valves and underwater liEhts. readv for immediate placement in-pools of 'conventional construction. A hook up to power is all that is required to put these instant fountains into' operation.

Plywood Forecast Revised

The American Plywood Assn. has issued a revised near term plywood demand forecast, predicting plywood industry production of 16.9 billion sq. ft. in 1974.

The forecast takes into account the probability of a "longer than expected" decline in home building, plywood's No. 1 market, extending to the spring of 1975.

APA's earlier forecast estimated industry production of 17.1 billion sq. ft. this year and 18.7 billion feet next year. The revised forecast predicts 1975 production of 18.5 billion feet.

It assumes housing starts between 1.4 - 1.6 million units on a

seasonally adjusted annual basis during the rest of 7974.

Werlcrn Lumber and Bulldlng Materials MERCHANT continuing emphasis planned through the fall and winter.

"We can expect the current restrictive national fiscal policies to be relaxed slightly by year end, but the normal seasonal construction slowdowns may hold back the start of a housing recovery at least until March of 1975," said APA exec. v.p. Bronson J. Lewis.

He said that the plywood industry's current position would be much more serious without continued strength in other important markets, such as general construction, remodeling and industrial. Association promotional activity in these areas has been substantially increased this summer, with

The current remodeling boom is reflected in an 18% increase in home improvement loans for the first five months of this year, compared with a year ago.

Major Expansion

(Continued from page s) when he left in 7972 to start in business with Olsen.

Paul Olsen, 30, is a graduate of Fresno State College who joined AFPC's Fresno operation in 1966, later transferring to Newark as an outside salesman. He was subsequently promoted to buyer, before he departed for the uncharted fields of going into partnership.

It is an ambitious program, a retail, a wholesale and a development business. that these two men have set out for themselves. But the wonder that is American free enterprise is replete with similar stories of those who had the ambition and initiative to go it on their own and make a success of it. It looks as if Messers. Delisle and Olsen are making sure the story repeats itself.

New Glub #133 Otficers

Shasta-Cascade Hoo-Hoo Club #133, Redding, Ca., has elected new officers and directors for'74:75.

President, W.L. "Bill" Harrison; lst v.p., Don Lincoln; 2nd v.p., Bob Reagan; secretary, Mike Webster; treasurer, Wade Mosby; vicegerent snark. Ed O'Kellev.

Board of directors: Jerrv Arndt. Brad Broyles, Wes Caudle, tiill Enderson, Glen Forney, Wayne Murphy, Don Porter. Maurv Walker. Larrv Whittaker.

Directors at large: Earl Brandeberry, Roy Dunbar, Kelly Galley, Al Kerper, Dave Schaller.

Positions wanted 250 a word, minimum 22 words (22 words = $5.50). All others 35d a word. min. 20 words (20 words = $7.00). Phone number counts as one word. Boxed ads $l extra. Fancy headline or borders $2 extra. Box numbered ads add $1.50.

G0assflfffied Adventflseom@mts

HELP WANTED mATERIALS WANTED

LUMBER and/or plywood & particleboard salesman in Los Angeles area. Contact Frank Mclean, Southwest Forest Industries, 200 No. Willow Ave., City of Industry, Ca. 91749. Phone (213) 330-745 r.

OPPORTUNITY

We are looking for a responsible, above-average experienced outside lumber salesman. Trading background desirable. We offer an exceptional financial program to the right person. We are a well established, strong, independent company. All replies in strictest confidence. Reply Box 132, c/o The Merchant Magaztne.

POSITIONS WANTED

EXPERIENCED retail lumber, building materials and hardware man wants position, excellent knowledge of retail operation. Phone (209) 468-4129.

Altention Pine Dimension Mills

Premium paid for your clear, 2 x 4 and 2 x 6 pullouts. Accumulation b'asis, full truck and trailer lots. For company name and address, write box -5. c/o The Merchant Magazine.

REWARD

For information leading to pine stud mills which rvill pull their clears for a premium price, $100 cash money paid upon acceptance first order. Steady source of 8' clear 2 x 4s needed. Reply to Box 6, The Merchant Magazine.

SERVICES OFFERED

LUMBER HAULING c-Q TRUCKTNG rNC. (2r3)

638-78-5 I -5-501 East Century Blvd., Lvnwood. Ca. XJ?62.

CONGRATULATIONS: You are reading one of The Merchant Magazine's best read pages! Use it yourself when you need a person, or ajob, or want to let the lumbet and building materials industry know about ANYTHING.

Names of advertisers using a box number cannot be released. Address all replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca.92660.

Deadline for copy is the 20th. To call in an ad: (714) 549-8393 or (415) 3,f6-6000.

BUSINESS OPPORTUNITIES

DEATH OF OWNER. Retail lbr. & bldg. mat., smaller San.Joaquin Valley, Ca., community. In probate, can deliver now. Family wants out. Steel bldgs., equip., mill machinery, office mach., etc. Terms to right party. About $70,0fi) cash inventory. Must sell or liquidate. Reply Box l3l, c/o The Merchant Magazine or evenings only (209) 8264290.

LUMBER YARD (RETAIL)' for sale, volume $3 million may reach $3.8 this vear. old established firm. Rio Grande Valley, Tx. Sale in confidence, by letter only. Bauman Realty, 204 Jersey, Normal, If l. (309) 452-1177

FOR SALE

HYSTER FORKLIFT - Model Space Saver S50-C, capacity 5,000 lbs. Solid tires, 3 stage upright, low height 88", maximum lift 199'side shiftauto. transmission, excellent condition. Call Guerin Transportation, P.O. Box 339, Cucamonga. Ca. 91730. (714) 987-6333. Gerlinger Lift Truck, Model P.H. 862, Ser.296 $4,000. Hyster Lumber Carrier, Model MHC 6818, Ser. 28742 $750 Call (213) 655-9605

FOR SALE - 3 axle lumber trailer/good brakes and good rubber plus a set of lumber rollers in good condition. Have to sell, make offer. "R" Cable, P.O. Box 493, Verdugo City, Ca. 91046 or call (2t3\ 249-s989.

rggat pinc - pondetota pine - uhito fv - douglat fit - inccnn ccdat lruch and lrailcr or dircct rail thipmenu

775-610t

NfltrRGHANT NNAGAZINtr BUVtrRS2 GUIDtr

S. F. BAY AREA

l SAN FRANCISCO

BUILOING MATERIATS-PAINT_HARDWARE-ETC SASIII_DOORS-W N DOW$-MOULD I NGS

American Forest Products Corp. headquarlers

American Lumber Species, Inc.

Bel-Air Door Co.

ButlerJohnson Corp.

Carved Doors. Inc.

Duo-Fast California

Forsyth Hardwood Co.

Georgia-Pacif ic Corp.

Globe Int'l of N. Calif.

Higgins Lumber Co., J.E.

Lamon Lumber Co. .....-..............

MacBeath Hardwood

Paramino Lumber Co.

Rolando Lumber Co.,

BUILDING MATERIALS_PAINT_HARDWARE-ETC. M I LLWORK_OOORS-MOULD

NORTHERN CALIFORNIA

PACIFIC NORTHWEST STATES

NBMDA Fall Gonvention

The 23rd Annual Fall Convention of the National Building Material Distributors Assn. will be held at the Century Plaza Hotel, Los Angeles, California starting Sun. Nov. 10-Wed., Nov. 13.

While official programming does not begin until Monday, many plan to arrive Sunday for a special tour of Los Angeles area home centers, arranged by NBMDA lst v.p. Richard Freeman, So-Cal Commercial, Los Angeles, who is program chairman.

A convention highlight will be an expanded conference booth session. NBMDA has doubled the time allowed manufacturers to two full afternoons, allowing twice as much time for the 1,100-1,200 attending distributors and manufacturers to go over plans and product lines for 1975.

In addition, a nurnber of nationally-known speakers and consultants have been scheduled. Charles Mahin will speak on "Current Labor Developments Affecting the Building Material Distributor"; "The Economic Road Ahead - Smooth or Rough?"

Wcllcrn Lumbcr end Bulldlng M.tcrlal! MERCHANT

will be explored by Dr. Ezra Solomon of Stanford University. Roger Peterson, A.T. Kearney & Co., will discuss "Managing and Compensating Building Material Distributor Salesmen".

Dirk Van Dongen, exec. sec-

retary, National Association of Wholesaler-Distributors. will be lead-off speaker on "Washington's Plan for Your Business".

A feature of the convention will be the NBMDA Product Council Meetings.

Monthly: Location of known office

publication, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660; 5. Location of the headquarters or general busincss omces of the publishers, 4500 Campus Dr.. suite 476, Newport Beach, Ca. 92660: 6. Names and address of publisher, editor. and managing editor; A.D. Bell, Jr., publisher, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660. David Cutler, manager editor. 4500 Campus Dr., suite 476. Newport Beach. Ca. 92660: 7. Owner (lf owned by a corporation. its name and address must be stated and also immediately thereunder the names and addresses of stockholders owning or holding I percent or more of total amount of stock. If not owned by a corporation, the names and address of the individual owners must be given. lf owned by a partnership or other unincoporated firm, its name and address, as well as that of each individual must be siven.) California Lumber Merchant. lnc. 450O Campus Dr., suite 476. Newfrort Beach. Ca. 92660. Names. A.D. Bell. Jr.. 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660; David Cutler, 4500 Campus Dr., suitc 476. Newport Beach, Ca.92660:8. Known bondholders, mortgagees, and other security holders owning or holding I percent or more of total amount of bonds, mortgages or other securities (lf there are none, so state). None; 9. For optional completion by publishers mailing at the regular rates (Section 132.121, Postal Service Manual) 39 U.S.C.1626 p.ovides in pertinent Dart: "No Derson who would have been ontitled to mail matter undcr former section 4359 of ihis title shall mail such matter at the rates orovided under this subsection unless he files annually with the Postal Service a written request for permission to mail matter at s!ch rates." In accordance with the provisions of this statute, I heieby requesl permission to mail the publication named in ltem I at the reduced postage rates presently authorized by 39 U.S.C. 3626. (Signature and title of editor. publisher, busincss manager, or owner) David Cutler. EditorManager; 10. Not applicable: I l. Extent and naturc of circulation. A. Total number copies printed (Net Press Run). average number copies each issue during preceding | 2 monthls. 50 I 5: actual number of copies of single issue published nearest to filing date, 5020: B. Paid circulation, l. Sales through dealers and carriers, street vendors and counter sales, average number copies each issue during preceding l2 months, 35; actual number of copies of single issue published nearest to filing date. 20; 2. Mail subscriptions, average number copies each issue duringprecedingl2months.4.522:actualnumberofcopiesofsingleissucpublishednearest to nling date. 4525: C. Total paid circulation, average number copies each issue during preceding I2 months.4557; actual numbe. ofcopics ofsinlle issue published nearest lo filing datc, 4545; D. Free distribution by mail, carrier or other means. l. Samplcs, complimentary. and other free copies, average number copies each issue during preceding | 2 months. 408: actual number of copies of single issue published nearest to filing date, 4 | 5. 2. Copies distributed to news agents, but not sold, None: E. Total distribution (Sum of C and D) average number copies each issue du.ing preceding 2 months. 4965; actual number of copies of single issue published ncarest lo filing datc.4S60: F. Office use, Ieft-ovcr, unaccountcd. spoiled afler printing. average number copies erch issue during preceding I2 months,45; actual number of copies of single issue published nearest to 6ling date, 60: G. Total (Sum of E & Fshould equal ne( press run shown in A) average numbcr copics each issuc during preceding l2 months, 5,010: actual number ofcopies single issuc published nearest to filing date, 5.020; I certify that th€ statements made by me above are correct and complclc (Signature of EditorManager) David Cutler.

IIUilIER

This tradition of f inest quality and service since 1943 has made Hunter Woodworks one of the nation's leading pallet manufacturers. We are noiv able to deliver pallets to you anywhere across the nation. Our experienced sales engineers can help you with your pallet, box, skid, and cut lumber problems in any of the 50 states.

HUNTER WOODWORKS, INC.

1235 E. 223 ST., CARSON, CAL|F. 90745

PHONE: (2L31 775-2544 : (213) 835-5671

Itt I r n W00d, h ourulp{Urpahb nnlilnal, nplrxutu,!

l|1|IIITR ir$00m\\,Ut]R3{$

You need big-time service to get big, And Inlond Lumber is one of the lorgest independents in the business.

In most coses, we con give you one-doy turn-oround on your lumber ond building moteriol inquiries, So within twenty-four hours ofter you go Inlond,

twenty-seYen yeu$, re'rleloggedsome pretty impressiue

picked order while we're delivering yours, Next time you need fost service on competitively priced lumber let Inlond get you out of the woods. Coll us aI 714/783-OO2l. Or write for the full Inlond story, Inlond Lumber Co,, 2l9OO Moin Street, Colton. Colifornio 92324.

lorge, well-mointoined fleet I N LAN D time. And we'll hondle your of modern troctors. Eoch is t-UMgen @@. inquiry the some woy.