Merchant Magazine - October 1972

erchondising ond News leoder-Since 1922

Our stockroolll.

It makes lor a balanced inventory.

Of the grades, sizes and species rough orfinished. Also, there's millwork, moulding, cut-stock. Panelized decking, plywood, fencing.

And a full range of pre-finished plywood plus other specialty products. All are available from our nearby western d istribution centers.

Because we practice inventory management, we supply these quality forest derived products when you needthem most.

Today, and for generations to come.

r rF

AMERICAN FOREST PRODUCTS

Building M ate ri als Division

Hsadquartors: San Francisco

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Contributlng

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THE MERCHAI{T

is an'independent magaz'i,ne, for the lumber and buildi.ng materials industra in the 18 Western sto,tes, concentratbry on nt'erchandising, rnanagernent and accurate, f actual neuts.

No other source in the West can give you tile qrrantity and variety of decking available right here in our Los Angeles DistribLrt on Yard. Fountain s inventory includes Douglas fir. Western red ccdar. white spruce, incense cedar and hcmlock in 2". 3" and 4" widths in all thicknesses. You can choose from clears, select structural or select dex with special patterns or sawn face. Specified lengths provide economy in material and easy installation on the 1ob.

We can also give you fast delivery on rail. T&T and cargo sh pments directly from the mills. On top of that, you can sell the complete roof structure by including Fountain laminated timbers and construction lumber... everything you need. close to free',vays for quick pick,up. Call Fountain lirst and /asll

New Series on Hordwood Begins in [)EBUTING

in this Hardwood Special Issue is u the first in a series oI articles that will examine hardwoods, their characteristics, why they are sold the way they are, how to specify and order hardwoods, and a number of other related blocks of information that can be very useful to anyone wanting to build more business in hardwood as well as being just plain interesting to anyone who always wanted to know more about that amazing material, hardwood.

In his article on page B, Jack Millikan, the first in a series of expert guest columnists, takes an overyiew of hardwood marketing and briefly explains some anomalies and how they came into being, such as grading hardwood in rela' tion to manufacturing furniture.

Our purpose in presenting this series goes beyond our usual function o{ supplying you with as much good information and accurate news as we can include in each issue. It carries with it the implied criticism we often hear in our reporting; hardwood is undersold simply because so many people don't understand it or how to order and sell it. We hope that this ser' ies can be a material contribution to overcom' ine this unfortunate stumblins block' Authored

This lssue

by some of the top people in the hardwood business, the columns are being written with an eye towards concentrating on basics, avoiding mind numbing jargon and giving you what we hope will be the clearest. best look at hardwoods that you have ever had.

Though hardwoods are very different than softwoods, despite what the slightly dense Price Commission may think, they are not so far removed from the familiar world of softwood dimension and the like that so many should turn away from the obvious demand that exists and grows for hardwood.

We urge all to read this first article on hardwood and the ones that follow. If this information just doesn't {it your bailiwick, route them on to someone who could profit, literally and/or figuratively, from this really meaningful collaboration of experts.

We think you'll find after reading the series that any objections you may have had about really getting involved in selling hardwoods were based more on fantasy than fact. The customer demand is here, today, ready for that first bright soul to jump into the market and profit from the demand. Will it be you?

Special lssue: Hardwood

Hardwood retailer accents customer servtGe

fN the entire process of moving r hardwood from the forest to the ultimate consumer, there are many who take part in selling at the retail level, but all too few who do a first rate job of selling the final con. sumer.

Falling into that select later cate. gory is a small West [.os Angeles firm named, appropriately enough, House of Hardwood. Operating out of a 50' x I00' building, with limit' ed parking, it is the kind of place that wood freaks tell each other about, the type of business that hobbyists consider a find, the sort of place that knows how to advise its customers and always seems to have that obscure Brazilian hardwood you've been seeking all over town.

In a time when firms may carry ten widely divergent lines, and claim to "specialize" in each one, it is re' freshing to encounter one that has picked its market segment and is, wisely, sticking to it. With the excep' tion of some fir plywood that it car' ries as a convenience for its contrac' tor customers and some clear Pine and shelving pine, the firm confines itself to hardwoods, plus some stains and directly related Products'

About 60 percent of their current business is from the do-it'yourself trade, the balance from contractors, cabinet makers and the like. The ra' tio between the two varies dePend' ins on the current status of housing sta"rts and how flush the public feels'

Heading the House of Hardwood is Mrs. JJanne Waldeck, president of the 25 year-old firm. Started in 1947 by her husband George, she- took over active management following his death in 1955. Her two sons, Dave, 25, and LarrY, 23, now work as salesmen. ComPleting the familv picture is Dave's wife Karen, *ho wai, and is, girl FridaY to Jean' ne Waldeck. This all works fing except for when LarrY's wife C$d ""[lr K.r"n and asks lor Jeanne by

saying Mrs. W'aldeck, this is Mrs. Waldeck, may I please speak to Mrs. Waldeck? All told. there are six full time employees and one part-time. The manager of the House o{ Hardwood is Loren Saunders, a 22 year veteran with the firm.

The open, walk-through entran@ is flanked on one side by a display room and on the other by the of. fices. In the entry is a bargain cart with various items sale priced, backed up by a table of Indian rose-

Sfory sI d Glonce

Specializing in hardwood, this firm finds providing information is an important part of many sales interest in ecology has produced important side trend to building and sculpting hardwoods.

wood shorts priced at $I per lb., marked down from $I.40. Inside the low.keyed interior, a central sales desk is midway between the fir and hardwood plywood, mouldings and l/r" lumber on one side and a wide variety of domestic and imported hardwood on the other. Each bin is neatly identified as to species and size. A mill is located at the back of the building. The minimum charge for any cut is $1, with straight milling $10 per hour and custom milling $I2 per hour. Delivery charge is variable, depending on load, distance, difficulty of delivery and like factors.

"We get the most interesting customerso" observes Jeanne Wal' deck, who notes that young PeoPle's intense interest in crafts and in the creating and developing involved in., wood sculpture and handmade fur' niture seems to be a new trend. She feels it is probably related to the

Special lssue: Hardwood

current interest in ecology and the related appreciation of the good, natural things in life, wood among them.

Formal advertising is limited to display ads in the Yellow Pages in the several directories that serve their 20 mile trading area, which encompasses approximately one million people. Word of mouth is an important factor, as are referrals from lumber dealers who carry the standard array of hardwoods and pass on

special requests to the House of Hardwood.

Because of space limitations, many orders are placed from samples in the display room, thus avoiding the necessity of maintaining a large inventory. This is particularly true of some of the more exotic hardwood paneling.

They are open Mon.-Fri. 7:3G-5; 8-4 on Saturday. Approximately one-third of the business is charge, either throueh house accounts that

have been checked and okayed for credit or through Mastercharge cards. Because of the limited range of what they sell bookkeeping is not broken down into a number of categories, but rather lumps everything sold under one heading.

Before anyone tells you there is no money to make in retailing hardwoods, better tell them to visit the House of Hardwood. The business is there for those wise enough to plan and service it properly.

CUST0ilER service gets big stress (1) even if the customer does wear a beard ard carry a purse. (2) Letters in the nane of the firm on the front are in real hardwood. 6) Milling operation at the rear of the compact firm does standard a well as custom milling for

its customers. (4) Larry Waldeck, left, answers a question for a befuddled buyer who even brought his Great Dane in for a look around. (5) and (6) Interior shots of the display room, which features a number of hardwmd samples

as well as an extensive selection of stains, adhesives and oils. 0) lhat's firm president Mrs. Jeanne Waldeck at rear, framed by the office window, which overlooks entrance to the House of Hardwood.

A Background on Hardwood

ay lack Millikan

HIS is the first in a series of articles in which we hope to pro-

d] d Glonce mote greater understanding of hardwood lumber, its common species and uses as well as the differences between hardwood and softwood in methods of cutting, grading, selling and merchandising.

Hardwoods, the glamor woods of the lumber industry, are perhaps more misunderstood than understood by many lumberrnen who are very expe. rienced in t}e softwood field. Sellers of softwood ask valid but answerable questions such as, why can it not be sold in dimension sizes? W'hy can we not buy S4S clear? Why is the footage so hard to figure? Why do they grade it as they do ? These questions we will try to answer so that retailers and manufacturers reading our series may glean information relating to the buying and use of hardwoods.

Basic to many of these questions is the timber used to cut hardwood lumber. While log size and quality vary radically from specie to specie and area to area, generally the hardwood logs are smaller, more valuable and of generally lower interior quality than found in almost any softwood specie.

Since much of our hardwood is used in the production of furniture, and its uses are related to "shopping" out the clear cuts, the hardwood grading rules are designed for this purpose. The prices, as they relate to grades, relate to percentage of yield into "furniture cuttings."

With the relative high cost of the logs, their small size and the yield

In this first in a series of articles on hardwoods, titled "Background on Hardwood," Jack Millikan, current president of the Los Angeles Hardwood Lumbermen's gives a brief glimpse of what future articles, also written by industry experts, will cover.

method of gradingl, logs are cut into random width lumber in order to get as much out of the log as possible. This lumber is then sorted for pulling the very low grade and is put on sticks for air drying in preparation for kiln drying.

Some of the species (oak for example), in thicker sizes such as 814, must be held in inventorv and air dried for six months or more before they can be put into the kiln.

Logically, then, it follows that selling the lumber in dimension sizes and in grades similar to softwood grades would make for even less supply and higher prices than we now have. The percentage oL clear yield even witll the best of production in most species is much less than softwood.

Worth mentioning also is that some imported hardwoods, such as Philippine mahogany and Australian spe. cies. are cut on dimension sizes-thus their availability as I x 6-8.10-12.

Domestic hardwood lumber is becoming harder and harder to obtain at the same time that vinyls, plastic

moulded parts and printed wood grains on various substraits are being more commonly used in furniture. The important point here is that demand for hardwood or things that look like hardwood are increasing. Constant changes may occur in style, color, heavy design vs. "clean" simple design, but demand keeps increasing annually.

W'e will discuss, in depth, various species and their uses. The woods will be grouped into "hard hardwoods" such as maple, hickory, birch and beech; open grain hardwoods such as ash, oak, pecan; softer hardwoods such as poplar and magnolia and West coast hardwoods such as alder and Pacific Coast maple. We will have information on imported hardwoods and tieir growing impact on the hardwood market. Uses-usual, probable and improbable will add a bit of spice as the series goes along. We will have an explanation of grad- irg, tallying and the kiln drying shrinkage problem in hardwood lumber. Finishing and its challenges will make for interesting reading.

Hardwood is here to stay, and the understanding of its place in the market and how the retailer can profitably become a part of it is one of our aims.

Hardwood has seemed at times to be a mystery to the uninformed with its diverse species-each with its own problems. Our hope is that we may add information and expertise to the uninitiated so that when someone asks a question about hardwood you will be prepared to answer.

Lumber? Higgins has it.. wholesale!

One call does it all for hardwood and softwood lumber for every purpose. Higgins maintains complete inventories at its three distribution centers in Northern California. And Higgins' experienced personnel provides prompt, accurate shipment to help you keep your customers happy.

Higgins operates its own speciallydesigned dry kilns to assure proper seasoning. And a complete mill to run standard mouldings or special sizes and patterns. So next time call

THE increasing popularity of hardr woods is due to many factors, not the least of which is the manufacturers' and wholesalers' enthusiasm and pride in this specialized line of building materials.

Some do not realize the great influence they have at the retailer level. Because hardwood is unique, the retailer needs to turn to his source for advice and information on many things-from display to specific characteristics of an unusual piece of exotic hardwood. The answers (and the attitude) supplied mean the difference between selling hardwood and being a hardwood salesman.

To begin with, the retail hardwood line must be tregted as a separate line in its own right. That means the supplier is responsible for building a diversified inventory and new product ideas. Accepting and supplying re' tailers' orders is a start, but only a start. After that, a concentrated effort must be put forth to investigate what

Gary Stewart joined, Amerim.n Forest Proilucts in 1956. In 1971. he receioed, the Marketing Excellence Awaril lrom the North American Wholesale Lumber Assn. Since becoming hardwood departnent nmn@ger in 1969, AFP's harilwood .sales at iltat location h.aae tripled. AFP maintains an euetu rnore ertensiue harduood, inuentory at its southern Californi.a yard in Ceriitos, which is managed bv Dick Lambert.-Ed,itor.

Merchandising hardwoods at the retail level

ey Gary Stewart Hardwood Department Manager American Forest Products Corp.

else is available, what its qualities (and faults) are, and then to educate the retailer as to what else is available and who would be interested in buying it.

The exotic wosfl5-lesswood, teakare one way of expanding your stock. Too, consider the domestic woods, such as eln4 maple, oaks, walnut, birch and poplar. Hardwood plywood should be included in your inventory, and it should be pushed harder, not just supplied.

Story sl q Glonce

Manufacturer and supplier sup- port in the hardwood field is an especially important part of increasing sales at the retail level, the growth area for hardwood.

Adequate milling facilities can play a large part in expanded hardwood sales. Retailers often specify pre-cut, pre-packed, pre-priced woods. Often they are not knowledgeable in hardwood lumber yield or cutting. By educating them to furnish in sbck all milled sizes, they can increase sales considerably. Hardwood moudings in the retail yards also constitute a potential for profit.

Now that you have the variety to offer. how do we stimulate the retailer not only to stock our line-for that is just a beginning-but to promote it? The answer is obvious. A strong sales force trained, knowledgeable and en-

thusiastic enough about hardwoods to motivate the retailer is the key to increased hardwood profits.

The more the retailer knows about hardwood, the more confidence the salesman gives him in his ability to sell it, the greater his ability to stimulate consumer sales.

Telling the retailer about the quality and characteristics of each hardwood is a start. The salesman must also make himself available to the retailer for advice. W'hen he can anticipate a need for follow-up, he should meet it.

The supplier can be valuable to the retailer when it comes to displaying the hardwood line. Naturally, moving the hardwoods to the front of his stock will more quicky attract customer interest. Identifying the wood at point of display will help the customer remember what he has seen, and he can readily identify it again when he returns, should the display have been moved.

Suggestions should be made to the retailer about advertising hardwoods along with his other lines. This may sound like catering to the retailer. Well. it is. Because that is how the manufacturers and wholesalers ultimately become successful at merchandising hardwoods at the retail lwel.

All of this iso needless to say, only as good as the quality of the hardwoods you have to offer. For without quality, you can only get away with selling any hardwood to any retailer

-once.

Building Materials Div. Newark, Calif.

TREATED POLE BUILDER'S INC.

The "Complete Pockoge" Controctor" We hove the Experience qnd ProvenAbility to hondle every ospect of yOur project from Origiml Design, Engineering, Grcding ond Poving to Fine Office tnteriors. When the keys qre turned over to you' Your fqcility will be reody to use.

NEXT TIME YOU PLAN TO EXPAND OR RELOCATE,CALL THE BEST

THE beginning of the hardwood r industrv of the Pacific Coast was not very much later than that of Chicago. In 1849 and lB50 the general merchandising stores in San Francisco, such as Howard & Mellis, and Leidsdorff, brought around the Horn in clipper ships, along with boots, shoes, clothing and food stufis, some hardwoods.

In the 60s, 70s and BOs a number of firms entered the hardwood business in San Francisco. first as an adjunct to wagon materials and later handling hardwood lumber exclusively. John Wigmore in the early 60s, Straut White & C,o. in 1868, White Brothers in 1872, Allen & Tuggle Lumber Co. in 1882, J. H. Dieckmann and E. F. Niehaus in the late 80s or early 90s were old con@rns.

San Francisco became the hardwood distribution center for the entire Western part of the United States and Los Angeles, San Diego, Portland, Seattle and Vancouver drew their sup. plies from the Golden Gate. As population increased in the other coast cities, hardwood yards were established and softwood yards and planing mills put in stocks of hardwoods.

In Los Angeles in 1893, Erastus J. Stanton, a former Michigan lumberman, established a lum,ber business handling principally sugar and white pine. In lB95 he put in a stock of hardwood. In 1904 the Hardwood Lumber Co.. a branch of the Hardwood Lumber Co. of Denver, was established by Joseph Ringeman and in 1906 this became the Western Hardwood Lumber Co. Los Angeles became the distribution center of southern California.

SEATTLE

In 1903, Ehrlich Harrison & Co. was established in Seattle. Portland soon was a distributing center, developing its hardwood business from planing mill stocks. The Emerson Hardwood Co., under the manage, ment of Charles Stetson, set up a band mill and veneer saw, imported large quantities of Japanese oak logs and sold their products all along the coast. The financial results were only indifferent and the plant was purchased by Roger Sands of Seattle.

The hardwood industry of the Pa. cific Coast has changed greatly in character since its beginnings. In the early days wagon and carriage building was the principal outlet for hard-

A History of The hardwood business on t

woods, and the first hardwoods carried in stock were only as a part of the inventory of dealers in wagon and carriage builders' materials.

SAN FRANCISCO

Among the first hardwood businesses in San Francisco in the 60s were Straut White & Co. Peter lVhite of Straut White & Co., severed his connections with that concern in 1872 and joined with his brother, Asa L. White, establishing the house of White Brothers. They bought out the firm of IValrath & Hunter and are the oldest existing hardwood ooncern on the Pa. cific Coast. Mr. Straut died some years later and his business was carried on by his widow for a number of years, but it finally failed and the stock was taken over by Edward F. Nichaus. John Wigmore continued his business. until he died in the 90s. The business was carried on by his son until finally the stock was bought out by White Brothers.

J. H. Dieckmann, an importer, opened a hardwood yard with a sawmill, for cutting up tropical woods such as mahogany, Spanish cedar, and prime vere, in the late 80s, employing Edward Nichaus, who a few years later branched out for himself by buying the bankrupt stock of Straut & Co. The Dieckmann Hardwood Co. went out of business in 1926.

The Allen '& Tuggle Lumber Co. was completelv destroyed by fire in 1885. Tuggle did not care to resume business and James E. Higgins, Sr. purchased his half interest in that year. Upon the death of Allen in 1902, Higgins purchased his half interest also, and the firm c.ontinued under the name of J. E. Higgins Lumber Co. In 1927, the J. E. Higgins Lum. ber Co. absorbed the Strable Hardwood Co. of Oakland. In 1925, they bought the stock of Cadwallader Gibson Co. in San Francisco as well as the stock of E. F. Nichaus & Co. and

in 1929 purchased the remains of the Richard Hardwood Co.

Samuel Forsyth, who had been a salesman for E. A. Howard & Co.. for several years, started in San Francisco a hardwood lumber enterprise called Forsyth Hardwood Co. in 1917 with the help o,f Monsen Brothers, who were contractors and millmen. This business continued under his management until 1927, when he sold out his interest to Robert Kahn. who had been in his employ since 1921, and William Schiemann. who retired in 1931.

lOS ANGELES

In 1904, Joseph Ringemann, head of the Hardwood Lumber Co. of Den. ver, Coloradq established a branch in Los Angeles under the name of the parent company. In 1906, this concern was incorporated with the title of The Western Hardwood Lumber Co. D. J. Cahill was associated with Ringemann from the beginning and upon the latter's death in 1911, operated the business until 1918. when he purchased the entire concern and assumed complete control,

In 1917, Howell Baker, who for eleven years prior to that date was associated with the Western Lumber Co. in Los Angeles, established the California Panel and Veneer Co., dealing in plywood and veneer prod. ucts exclusively.

In 192I, the W. E. Cooper Lumber Co. of Los Angeles was established by W. E. Cooper and his son, Charles M. Cooper. Father and son had both been in the lumber business in Wisconsin prior to coming West.

In 1923, the Hammond Lumber Co,, large manufacturers of redwood and fir lumber in California and Oregon, established a hardwood department in their I-os Angeles plant and distributing yard, under the able control of Grover C. Gearhart.

Edward E. Taenzer, who dealt in

Special lssue: Hardwood

l-'"*'e72 acific coast

hardwoods in Memphis, Tenn., for many years, as the Taenzer-Thompson Lumber Co., E. E. Taenzer & Co., and Darnell-Taenzer Lumber Co., cams to Los Angeles in l9l4 with his two sons and established the American Hardwood Lumber Co. Edward Taenzer died in 1929.

Story ql q Gfqnce

We are indebted to the Pacific Coast Wholesale Hardwood Distributors Assn. for access to their files to bring you this short history of hardwood on the Pacific Coast.

Charles Bohnhoff, an old employee of E. J. Stanton & Son, started out around l9I0 in Ios Angeles. He was later joined by his son Clarence.

SAN DIE@

In San Diego, the first eroncern dealing in hardwoods was the Dan Hartman Co., which started in 1907. In l9I0 the business was sold to H. H. Sanford who in turn sold out in l9I1 to Jerry Sullivan, an old Michigan lumber manufacturer from Mus. kegon. The Sullivan family, father and two sons, also operated the West. ern Lumber Co. of San Diegq a softwood concern" with a half-dozen or so branch yards in the county.

In l9ll, Al Frost and Robert McFarlane established the Frost Hard. wood Lumber Co.

In Seattle, the pioneer hardwood concern was and is Ehrlich-Harrison & Co., established in 1903 by Frank O. Ehrlich, E. A. Abbott, and A. H. Harrison. Ehrlich.Harrison Co. operated a saw mill from 1909 to lgll for the manufacturing of Japanese oak. They bought out the hardwood business of Cadwallader-Gibson in 1924, and in oonjunction with the D. A.

Johnson Hardwood Co., and the J. J. Matthews Hardwood Co. also bought that of Van Waters and Rogers in 1931.

In 1905, D. A. Johnson, an old resi. dent of the Northwest, and an experienced woodworker, general contractor, and sawmill operator, bought the softwood lumber business of B. F. Nudd, and started a hardwood lum. ber yard. With the help of his two sons, he carved out a successful career.

The J. J. Matthews Hardwood Lumber Co. of Seattle was established in 1923 as a successor to J. J. Matthews, who began his business in 1915. John W. Sumrall was the presiding genius of this concern.

PORTTAND

The hardwood industry in Portland started with stocks carried by planing mills for their own use. There wereo of course, blacksmiths and supply houses, such as J. E. Hazeltine and Co. who carried the necessary wagon hardwoods as part of their merchandise.

The first regular stock of hardwood lumber, however, was that of Nicholai Brothers & Co., planing rnill oper. ators. This firm started in 1866. It afterwards became NicholaiNeppach Co. Ernest Hall began with them in 1908.

In l91Q J. S. Emerson, a lumberman of Vancouver, B. C., put up a sawmill and veneer saw in Pordand for sawing up Japanese oak logs. Charles Stetson was his repr€sentative with James Ahern, a former employee of Nicholai.Neppach Co.o as assistant. A fair sized business was run for a number of years.

In 1920, the Emerson Hardwood Co. sold to Roger Sandso of Seattle, who operated it under the man'age. ment of James Ahern until 1926, when the mill was closed down and the business sold to Ernest Hall of Nicholai-Neppach Co.

The above covers the ooast, city by city, but there remains one concern which formerly extended its sphere

over the entire territory. Cadwallader Gibson Co., [nc. were manufacturers of Philippine mahogany in the Philippine Islands, and had rnade a success of their business. The idea of expansion caused them to establish distributing yards in San Francisco, Los Angeles, Oakland and Seattle.

The successes attending their Phil. ippine operations were not equalled by their Pacific Coast distributing yards. The business in Seattle was sold to Ehrlich-Harrison & Co. in 1924, T\e San Franciscro stock was bought by the J. E. Higgins Lumber Co. in 1925 and their Oakland vard was closed out.

Hardwood

From weed to winner

THE lowly Western alder, scorned r by big-timber foresters as a weed tree and cursed by farmers trying to clear their lands of its proliferous growth, is suddenly be' ing invited into the most fashionable living rooms, offices and public buildings as a guest of honor for all to see and admire.

It's been an unseenand unknownguest in such places for eenerations, but hidden under fancy fabrics and padding as the tough, hardwood framing for {ine uphol' stered furniture. The same alder is so tough, in fact, that one of its major uses until fairly recently was as the bearing 'ocores" around which heavy rolls of paper were wound at the mills.

Now, thanks to the imagination of some hardwood plywood experts with a technique for processing tough wood, alder has become a new word in tasteful wall decor. The lowly weed tree has suddenly been added to the nation's {ast-growing, constantly renewing timber resources.

One of those experts, naturally happy about this hardwood's warm welcome from homeowners, builders and decorators. describes the metamorphosis as "a new example of turning a sow's ear into a silk purse."

Hunters have grumbled their way

through rain-swept alder thickets o{ western Washington and Oregon for generations without a second thought to the potential value of these ubiquitous trees, although some soar 65 or more feet high with a breast height diameter of 18 to 24 inches.

Story qt s Glqnce

Once cursed as a weed tree, the Western alder, aided by some Georgia-Pacific research, has done a Cinderella and is now a highly prized specie.

The freshly cut wood is nearly white, with no real distinction between heartwood and sapwood, or springwood and summerwood. It quickly turns to reddish brown, and then in the dry kiln turns to a warm, light yellowish brown. It is naturally straight grained and exceptionally stable when dried.

In spite of alder's remarkable qualities and its availability, its nationwide market potential was ignored until imaginative Georgia-Pacific Corp. employe€s et one of the company's plants in Eugene. Ore., sterted expcrimenting. It was an obvi-

ous gamble as well as a potential innovation. They found that this "sow's ear" actually could become beautiful wall paneling. Production and nationwide marketing followed quickly.

Initial paneling, with a rustic texturing which gave it the weathered look of the frontier. was a quick success. It was named "Gold Rush" paneling to fit the frontier atmosphere it created.

Foresters say there is a good supply of tlis fine wood, often relegated to the role of fireplace log until G-P began its research.

U. S. Forest Service tabulations show around 892,000 acres in Washington and Oregon that have stands o{ alder, 65 percent on privately owned land. About tB.6 billion bd. ft. are available in West Coast commercial stands. nearly all west of the Cascade mountain range whose heavy rains inspire the lush growth.

"The consumer acceptance of alder paneling has been more enthusiastic than we anticipated," G-P reports. "When people see, in these days of rising prices, that they can panel a wall with rich-looking hardwood at considerably less cost than woods with more exotic names, they find it hard to believe."

Harold Sand, G-P exec. vp., describes this silk-purse story as ooanother instance where continuing innovation is paying off for both us and our customers."

Georgia-Pacific's Eugene plywood manufacturing plant currently buys the alder Yeneer from e man in Grand Rondeo Ore., who never did think alder was such a bad word. His name? Ray Alder, who else?

Are you aware of the stiff new federal marking rules for decorative panels?

ey John Osgood Robert S. Osgood, Inc. Los Angeles, Calif.

FVERYONE at all levels of the ! lumber and wood products business should be made aware of recent "truth in labeling" requirements which have been set up by the Federal Trade Commission.

Begining December 15, there will be no exceptions to the guides set up by the Commission.

The FTC Marking Guides will be applicable to all decorative products, of domestic or foreign origin, for use as interior decorative wall panels. To insure 'oTruth in Advertising," and effective December 15, all processed (prefinished/printed/laminated, (overlaid with film, or embossed) and natural decorative plywood must be back-marked instead of edge-marked. It is recommended, therefore that such material, either foreign or domestic, be manufactured and marked accordingly in ample time to conform to the deadline.

If the panel is sold as a natural unfinished panel the species of face veneer must be specified on the back of the panel. Examples are walnut, birch or teak. If it is sold only as

hardwood plywood, it is permissable to mark the panel "hardwood plywood."

If the panel has been stained or color toned, the back of the panel must show this. If it has been printed or laminated with vinyl film, this also must be shown. Examples are "simulated wood grain (or stain) on hardwood plywood" or o'simulated wood grain (or stain) Iaminated on hardwood plywood."

In all cases, the back of the panel must show thickness and size of the panel, Type II or better glue, country of origin and name of manufacturer. There can be no exceptions.

It is to be noted that defective material must also be back-stamped or labeled by any of the following terms: ttseconds,t' ttrejectsrtt todefective," ttutility," "blemished" or by some other term which clearly and conspicuously identifies to the purchaser that the product is not of first quality.

In addition to this, there have been a series of requirements set up for use in panels destined for trailer or mobile home manufacturinq use.

These standards have been put together by the Hardwood Plywood Manufacturers Assn. and will become effective January l. Space does not permit full coverage in this article

Story st q Gfqnce

Hardwood and all other types and kinds of interior decorative wall panels, imported and domestic, must meet new federal requirements before theY can be sold . . no exceptions will be allowed.

but iI any reader needs this information he should contact the Im' oorted Hardwood Products Assn., Ferry Building, San Francisco, Calif. 94lII for full information.

The products standards committee of the Imported Hardwood Products Assn. hopes this information will be helpful to The Merchant's readers.

A Gold Medal for the CRA

By A. D. BELL, JR. Publisher The Merchant Magazine

rftHE magnificently designed and r spectacularly beautiful College of the Redwoods near Fields Landing, south of Eureka. Calif., was the setting used by The California Redwood Assn. in a first-of-its-kind presentation that, in our opinion, was worth a Gold Medal in any league.

So far as we know no forest products association has ever taken the time to stand still long enough to tell the story of its industry. This the CRA has done to a truly appreciative audience of its peers.

Put together by Patricia Young of the CRA staff, the presentation - where they have been, where they are and where they are going, and why-was a dramatic combination of pictures, charts, narration and music (canned but original) on a three part screen plus live participation of the stafi, principally Phil Farnsworth, exec vp.; Kramer Adams, directorconservation ; Keith Lanning, direc,torpromotion, assisted by Pat Young and Lee Rappleyea, director-technical services. A sguad of comely girls, headed

by Helen Mcf)onald, executive secretary, saw that all details ran smoothly.

Guest artists, who made a most valuable contribution, included William Houseman, publisher, The Enuironment Monthly,' David McCann, publisher, florlse Beautiful; and John L. Field, A.I.A., of the architectural firm of Bull, Field, Volkmann, Stockwell, San Francisco,

The Redwood Industry Conference '72, got off to a running start Sept. 8, with an introduction by Byron B. 'oBarney" Miller, president of the as. sociation. who runs Arcata Redwood on the side. Now, with the stage set, and the cast mentioned, let us make some editorial comment.

Slory qi s Gfqnce

The more than a half-century of work that has gone to make redwood the unique and valuable market product it is today was reviewed at the Redwood Industry Conference'72.

The program was divided into three parts. Part I told the story of the redwood industry from its beginning in 1915 through World War II. The emphasis was on the necessity for cooperation among the redwood mills to establish standards (grades) common to all that would bring a uniform product to the market place. Without this, no efiective promotion program could be developed.

Part II covered "The Modern Promotional Era: 1947 to 1969", in which it was pointed out that the period '47 to '59 was primarily devoted to laying the foundation for a broad promotion program by research and developing technical data that would identify redwood as a unique (and thus more valuable) species than its cnompetition. Having established this position, the period 196069 emphasized capitalization on the o'promotional difference".

Architects were the first to be indoctrinated (the association has the name and address of every architect in the U.S.A.-and many overseasand everyone is on the mailing list). Next came the contractors and builders and, finally, the general public. Current advertising is confined to the four leading shelter magazines, which are read by architects and builders as well as potential home buyers. Copy and layout have always been dignified with ernphasis on special unique uses of the product.

As a result of following faithfully a well designed plan, the association has been chiefly responsible for creating a demand for redwood that, over the yearc'47!69, has seen a combined price and production total rise of 218.4%, which reduees to IlI.4/o when the effects of inflation are considered.

Vhen the same figures are compared to the other four major softwoods, the results are spectacular:

Redwood

--.....+llL.4% Western red cedar --------------+ L6.2% Douglas fir -------------....----..-.-+ 5.4/o Ponderosa pine -----.-.------...-- 03% Southern pine ----.---.--- 28.6/o

There is a lesson here. The redwood industry has learned well that cooperation in support of and implementation of a well-designed plan (to reach a particular goal over a period of 20 years in this case) pays off.

At this point we would like to pay our respects to the major architect of this program, who for the past 19 years has served as exec. vp, of the CRA. None other than Philip T. Farnswortho with magnificent help from a brilliant staff.

Part III was devoted to a look at the future by the stafi and guest stars.

'oMarkets to Match Our Trees," theme of the spectacular, left good reason to believe that not only will that lofty goal be achieved, but that there will also be trees to match the markets.

L0NG RAi{GE CRA goals are discussed by Gil 0swald, president, -Simpson Timber Co., -(left) ad Phil Farnsworth, exec. vp., California Redwood Assn.

Just as predicted nearly a decade ago in a National Park Service study, the cubic-foot growth of coast redwoods on the commercial forests will equal the annual cut sometime this year or next. By the early 1980s, the growth of sawtimber alone will match the cut.

There are some Ifs connected with these projections according to Kramer Adams, CRA's conservation manager. lhe goals can be achieved if the industry's present land base can be maintained against encroachment; if all elements of the redwood industry will follow the leaders in stepped-up utilization of the tree: and if both product and forest research findings are heeded.

The conference featured the statement by William Houseman, publisher of Enoironment Montfr.ly, that the redwood industry in recent years has been recognized as having a pnogressive attitudg and has led the industry in sueh fields as reforestation. cooperative fire protection, public recreation, product promotion and public service. The public interest will demand more such efiorts in the future.

he concluded, in view of the public's new environmental awarenes,s.

Consistency and quality has been the major and continuing elements in all of CRA's advertising, literature and publications for the redwood industry, observed Keith Lanning the promotion director.

Lanning showed a selection of color ads, brochures and other promotional material to the gathering, noting that all stressed quality not only of design but of redwood itself, and that the same basic themes in copy and design were used to maxi-

HARDWOODS MOULDINGS

TREADS RISERS SILLS

DOWELS THRESHOLDS

PLYVOOD PINE SPRUCE

mize the impact of every individual piece of promotion.

It is our opinion that with a slight revision of emphasis the Redwood Industry Conferenen'72 could be adapted for and should be presented to a much larger audience. The directors made a fine decision in directing the association to pat itself on the back.

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C0IIFEREES (1.-r) Bob Hoover, Pacific Lumber Co.; Leroy McCormick, Simpson Timber Co.; Lloyd Hecathorn, Arcata Redwood Co.; and leo Hulett, Willits Redwood Products Co., share a light moment at the Conference.

NXOTIC HARDWOODS

Plywood, is so scarce these days that thieves recently stole a truck and trailer load of 3/s" STD EXT Rough Plyscore right out of a locked Weyerhaeuser compound, in Los Angeles; the truck was soon found, but the plywood is long gone

Robert Byard, of Gillon Lurn' 6er, San Francisco, has been getting a lot of compliments from other retailers for his testimony, cornplete with rnatched inaoices fo, Iike items oaer seaeral months, before the Price Commission recently in Portland; his presentation ref uted, many thought, the earlier views of the mfrs. and graphically illustrated lurnber increases exceeding price guidelines . .

Hand,y Dan Home Improuement Centers has been organized as a wholly-owned subsidiary of Daylin, Inc. to consolidate Daylin's 28 home improvement stores, which include IB Angels and, Angels-Bonanza stores in Calif., and, 3 Thrilt Builders Supply yards in Ariz., no overall name change is currently contemplated; under present plans, Daylin will retain 80/o ownership, and plans to sell stock in the other 20% . ..

There were some red faces anong forecasters as August's housing starts came in 12.2% aboae July; seers now see little decline in Sept. from the present 2,457,000 figure, highest since February's record 2.6 million seasonally adjusted rate Hause & Home magazine estimates perhaps 90,000 modular homes will be produced in '72, compared with 52,000 built last year.

Wickes definitely plans a new Iumber & bldg. materials operation for San Diego, their new home, but timing is still indefinite; thev have closed their modular housing units; no profit was the reason . . . Dixieline Lurnber, San Diego, which came close to being sold (see lune, p. 15) has yet t0 reach agreement with any corporatesuitors...

Coastal Forest Products, Cloverdale, Calif., is a new wholesaler formed by Wayne Bahr and Ted Southard. bids have been let for Neiman-Reed's new Simi Valley, Calif., home improvement center Edward,s Building Supplies, Beaverton, Ore., has doubled their floor space (to 4,500 sq. ft.) in a $30,000 remodeling..

Bowrnan Lumber Co., Artesia, N.M., had a big Open House to talk up their new store addition; more is planned for later Richard Weiss has purchased Car penter' s Lumber, Marysville, Wash., no priee disclosed Simpson Tirnber will have phased out their international trading div. by year's endo when Vanport I nternational, Portland, will take over their accts.

sheathing, and sanded plywood . . North Bay Lumber, Corte Madera, Calif., has opened a new d-i-y store on the site of the old operatron

The Palrner C. Lewis Co., Seattle, has been actively promoting the Visual Information Program as an effective dealer selling aid, theyreport moreand more mfgrs. and suppliers are furnishing films to the VIP dealer network .'. lohns-Manaille is near completion of its massive move of its HQ to Denverl about 1100 employeesinuolud...

Chesapeake Indgstries, parent of lessup and, Artesia Door, anxong others, is contemplating merger with l. l. Industries, following Chesapeake's sizeable recent losses latest lumber production figt. show luly d,'own 4.7% frorn June,but 3.1/o above the year earlier; softwood and hardwood shipments were 7% above last year.

Bohemian Lumber Co., Eugene, Ore., plans to buy American Can Co.'s lumbero plywood operations and timberlands in Lane County, Ore., for about 88 million plus inuentory; they also plan purchase, lor 83 rnillion, ol Coburg f/eneer Corp.'s lumber and veneer plants at Coburg, Ore. . s&ls took in $1.7 billion in August, a whopping 53% aboue the same mo. in '71; a record year for the s&ls is all but assured

Solarn Lurnber, Solano Beach, Calif., is now rnass-producing wall' framing sections on franchise from the systemos developer, Kellner Industries, Fresnoo Calif.; an 88 unit project in the area is currently experimenting with the relatively new concept . . , Georgia-Pacific has conaerted its Eugene, Ore., prefinish lauan hardwood plant to lo0/o hot press exterior 4'xB' Doug. fir

More men than women chose the ceiling tile to be used "and that the tile goes into the beilroom nearly 10/o more frequent- ly than -into kitchen or living room, according to a Celotex survey...

Camping gear has begun to show up in dealeros showrooms as the camping craze grows . .

TOP QUALITY BUILDING for

Monarch Wood Products, at approximately half the cost of convention

Yes, San Antonio Construction can build better buildings lor less money lor you. These attractive buildings will improve your property and are built to last. Using pressure-teated poles which will last 30 years -or longer, they

buildines

are safe against wind, earthquake, and weather hazards because of their rigid construction. Their improved design meets all building code requirements and there are no long hraces to interfere .with eguipment.

flexible design : ffi foundation necessary

Fastr efficient construction crews erect these sfrong buildings in a short time. Original construction methods and machineg including our hydraulic scafrold truck, insure you of top quality for lowest cosf.

. all poles are cemented to a depth of 6'

o never needs painting-won't rub off on clothes

. insurance rates considerably less-yet full coverage

. all buildings engineered and designed by licensed civil engineers

Frank Ruggieri, Mgr.

NORTHERN

DIVISION

Hwy. 99 W. one mile south of Williams, California

P. O. Box 837

Area Code 916/473-5381

Can be seen at 17@0 South Crusader Ave., Cerritos, Calif. (32,000 sq. ft. . . 80 clear span)

Monufqcfurers of Quolity

Foresf Producfs

GALEN DAR

OCTOBER

Dubs, Ltd.-Oct. 13, annual meet, dinner-dance, Rancho Canada, Carmel Valley.

San Joaquin Hoo-Hoo Club No. 31Oct. 13' 25th Annual Valley Frolic, Fort 'Washington Golf Club, Fresno, Calif.

Los Angeles Hoo-Hoo Club 2Oct. 14 (new date) annual family weekend, Apple Valley Inn.

Natinal Forest Products Week-Oct. 15'22.

National Lumber & Building Material Dealers Assn.Oct. 15-19, annual meeting, Washington Plaza Hotel, Seattle.

Americen Plywood Assn.-Oct. 16-17, safety program, Thunderbird Motel, Eugene, Ore.

Shasta-Cascade Hoo-Hoo Club No. 133-Oct. 17, trade club, Elks Club, Redding' Calif'

Los Angeles Hardwood Lumbermen's Club-Oct. 19, meeting, Briars Restaurant, City of Commerce.

Spokane Hoo-Hoo Club 16-Oct. 20, meeting, Stockyards Inn.

National Sash & Door Jobbers Aasn.-Oct. 24'27, annual meeting, Caesars Palace, Las Vegas.

NOVEMBER

Spol-ane Hoo-Hoo Club 1G-Nov. 2, Retailers' Nite, place to be announced.

TEAM CongressNov. 10-11, meeting, Executive House Scottsdale, Ariz.

National Forest Products .A,ssn. -Nov. 12-15, fall meeting, Camelback Inn, Phoenix, Ariz.

'Western Building Material Assn.Nov. 12-14, 69th annual convention, Thunderbird Motor Inn, Portland, Ore.

Pacific Logstng Congress-Nov. 13-15, annual meeting, Olympic Hotel, Seattle.

Lumber Assn. of So. Calif.Nov. 15-18, annual management conference, El Mirador Hotel, Palm Springs.

Shasta-Cascade Hoo-Hoo Club No. 133-Nov. 16, turkey trot, place to be announced.

Los Angeles Hardwood Lumbermen's CIuLNov. 16, meeting, Briars Restaurant, City of Commerce.

Northwest Hardwood Assn.-Nov. 16-17, annual meeting and election of officers, Thunderbird Motel, Portland.

Spokane Hoo-Hoo Club 16-Nov. 17, meeting, Stockyards Inn.

Duds Ltrt.Nov. 17, 277th tournament (turkey shoot) Round Hill Country Club.

NAWLA Meetings in the West

The North American Wholesale Lumber Association's annual series of regional meetings in the West is cur' rently in progress.

Begun in Portland on Oct. 10, it moved on to Seattle, Oct. 1I1 Vancouver, B.C., Oct. 12; Eugene, Ore., Oct. l?; Medford, Oct. 18; Redding, Calif., for the first time, Oct. 19; Los Angeles, Oct. 24 and the last stand in the West is San Francisco" Oct. 25.

Among items for discussion are price controls, clari' fication of regulations and the annual meeting format.

Qfrice: Coning Pl.ent: Pashenta

ocIoBEt, t972

Aroolo's Cummings Retires

Norman M. Cumm-ings retired on September 30, after 33 years with Arcata Redwood Crc.

A native of northern California, he was born Mareh 18, l9l2 at Trinidad. From there his family moved to Crannell (10 miles north of Arcata) where Norm got his first introduction into the mill business as cleanup man and stickerboy for The Little River Redwood Co.

Norm later moved to Crescent Citv. where he worked at a number of jobs including fire fighter, ranch hand and construction laborer, Three years later, though, he was back in the lumber industry working for Hobbs Wall as tallyman and lumber stacker. After 2 years he went to work for Case

and Chittenden until September 9, 1939 when he started his career with the newly-formed Arcata Redwood Co. His first position was pulling on the green chain at the mill, then located in Arcata. He was then transferred to grading lumber and eventu. ally held such positions as trimmer. man, tallyman, edgerman and freight carloader.

In March, l9,lg Norm was moved to the company's new Brainard Yard and_ put in charge of supervising a small crew sticking lumber. During the years he served as plant superin. tendent, he watched the yard grow to its present day operation, employing |!7 m9n and processing and shipping 48 million board feet of lumber annually.

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Fast, easy ordering. Prompt delivery. Free unloading. These are just a few ol the reasons why QUICK LAM means total sup- port. Remember, our aim is to serve you, nol compete with you. To find out more about how our total support program will boost your Laminated Beam sales... call collect on the QUICK LAM Hot Line. Today !

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WWPA's Fqll Meeting

fTHIEF of the U.S. Forest Service V assured western lumbermen at the Fall meeting of the Western Wood Products Assn. in Seattle that his agency recognized the raw material crisis they faced and pledged that his personnel would take an optimum role in meeting wood fiber needs consistent with environment requirements and other demands for services of the forest.

Various legal and administrative restraints, he noted, caused the Forest Service to fall below its financed sell for last year by 8 percent.

Some of the reduction in sales at a time when demand is at an all. time high were caused by legal challenges to timber sales in many areas and added expenses caused by .". quirements for compliance with the National Environmental Protection Act, Chief John R. McGuire ex. plained.

He warned the lumbermen that the next few years are not going to be easy.

"There will be problems in maintaining adequate raw material sup. plies needed by your industry," he said, "yet, I believe we can establish a balance between commodity and non-commodity uses of forest land. But many di{ferent interest groups are going to have to work together to achieve that goal."

NEW GRADE tABEtS

In other business, the WWPA re. vealed that colorful new paper labels will soon be introduced on wes. tern lumber graded under association quality standards. It will mark the first time labels have been used to grade mark American lumber.

The pressure-sensitive labels, color-coded for the various grades of lumber such as boards and 2x4s. will enhance the legibility of grade marks and make specific grades immediately identifiable. Labels will be produced and distributed to manufacturers under strict security provisions and be designed to shred if removed from the lumber.

For many years, lumber has been grade-marked by grading agencies certified by the American Lumber

Standards Committee (ALSC) under the auspices of the U.S. department of Commerce. The standard method employs rubber stamps and ink applied manually or by automat. ed machinery. Grade marking is done on the production line under [he supervision of an experienced lumber grader. The new labels will be applied in the same way as present grade marks. The configuration will be identical, but the size will be slightly smaller.

HOUSING STARTS

Projections for the year in both housing starts and lumber production have had to be revised upward since last Spring, and a record high of. 2.25 million starts in conventional housing fior L972 is now predicted, Wendell B. Barnes, exec. vp., told members.

The higher number of housing starts also is expected to push lum-

ber consumption in the U.S. in 1972 to 40.6 billion board feet, with 9 billion board feet from Canada.

Both are records. Previous high mark in housing starts was 2.08 million in 1971, when 37 billion board feet of lumber were consumed.

'oWhen you consider that previous to 1971, a figure of 1.5 million housing starts was considered good. it is obvious that we are in a healthv housing economy."

Although housing starts are ex. pected to decline somewhat in 1973, it still is expected to be the third best ever, equaling or surpassing the 1,952,000 totaled in 1950.

Even with a decline in housing starts, total U.S. softwood lumber consumption should still exceed the record 37 billion board feet used in l97L by about 400 million. This would make 1973 second only to 1972 in lumber consumption. buy

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past four months, have you made a suggestion concerning safety or efficiency on the job to your supervisor?

]IHtr ARIZONA

SGtrNtr

By FRANK DAVIS executive vice president

fHE association's Group Workmen's r Compensation program yearly expiration date was April 1, and more than fifty dealers participating in the plan have recently received their first dividend check.

With updated figures from April 1, w€ expect to return to them $100'000 in dividends. The money is being paid in two installments, one in October and one in April.

I strongly urge every member who is not participating in our plan to

consider joining. Workmen's Compensation is a costly expense item and I'm sure reduction in Your expense can be achieved by joining a plan that pays good dividends and the sewices of good "safety engineering" to further reduce loss ratios and return more money to you at the end of the year.

Here are some tips you should Pass on to your employees. TheY are entitled "How's Your Attitude?

GIVE A "YES'' OR "NO'' ANSWER TO EACH OF THE FOLLOWING QUESTIONS

1. On at least one oceasion during the

NNONTANA NtrWS

By R. V. PETERSEN executive secretary

I\IEW forest management Policies

r \ and goals, develoPed bY the U.S. Forest Service primarily because of environmentalist pressures, call for broader multimanagement efforts and less clqar-cutting. Additionally, setasides of commercial timberland are diminishing the potential of timber available for sale and cutting. The Forest Service has indicated it will reduce Montana timber sales about 22Vo through 1975.

A study on the impact of the timber cut has been prepared for the State Department of Planning and Economic Development by the UM Bureau of Business and Economic Development. This report suggests a loss of 790 to 1580 jobs in Montana is the possible result of reduction in timber

sales. Three possible developments are mentioned; maintenance of cutting at present levels, reduction in cutting' or a possible moratorium on clearcutting.

By continuing to cut at present levels, the report indicates, the industry would probably face a condition of mergers, close-downs, or both, of existing businesses. This would anticipate increased stumpage prices, changes in hauling patterns, and closure of some mills because of the 22/o reduction in timber availability.

A moratorium on clearcutting would be expected to result in a 30Vo drop in producti.on.

Maxine Johnson, in this report, suggests that there is likelihood that industry adjustments and the resulting job losses may be permanent. It is noted that perhaps 250 to 500 wood products personnel might lose their

Dubs Ltd. Silver Anniversory

That lumbemen's golfing grcup, Dubs, Ltd., has begun their 25th year in existence, can boast l0l members presently, and has embarked on a membership drive to build the club further.

Meeting every month at a different golf course in the Greater San Francisco Bay Area, members play golf, have drinkg dinner, win prizes, enjoy

2. Any time during the past two weeks, have you caught yourself rushing a job just because it is close to quitting time or the lunch period and you want to be finished with what you are doing ?

3. Do you know where first aid facilities are located ?

4. Have you performed any operation on your job at any time during the past month without the prescribed protective clothing or equipment?

5. Do you have a good work attitude?

YOUR ANSWERS SHOULD I{AVE BEEN:

1. YES 3. YES 5 YES

2. NO 4. NO

If you missed any, there is room for improvement. Nothing less than perfect is required for a really safe job oerformance.

jobs, but these losses would entail an additional 540 to 1080 jobs in related categories. Mrs. Johnson points out that the wood products industry has largely been responsible for the growth of jobs and economy in western Montana. Where other industries, in the period from 1950 to 1970, sustained drastic losses, while other manufacturing gained 2l/o and federal government employment gained 43/o, wood products manufacturing gained 6Uo.

The report points out that i.f a ban on clearcutting were to be imposed, the Forest Service estimates a temporary reduction of about 250 million board feet in harvesting timber-about 20-35%. Collaterally, 4000 pers'ons would be unemployed, and the income loss could amount to $36.7 million. This would be a drastic loss for Montana where the overall eontribution of the forest industries to the state economy-in 1969, for examPle, represented about t|Vo of the total employment and llVo of total income. In that year, in aggregate, about 33,400 jobs rvorth about $240.7 million in Montana were in some measure dependent upon the wood Products industry.

fellowship and even, some say,

Guests are always welcome, If you want information on Dubs Ltd., contact Hugh Rosaaen at Cal Sugar & Western Pine, P.O. Box 8I2, San Mateo. Calif. 9tl40l.

Mtfit0W GLUB meeting, Dubs' 274th, saw Dave Graber, left, receiving the Dave Dauis Trophy from its namesake. That's tourney chairman Hugh Rosaaen at right.

talk business.

]THtr SOUTHLAND

By WAYNE GARDN ER rlilllrllilllrrlllrlrlllllllll'ilrrlrrl

executive vice president cussion as moderator.

fHE opening of the National Lum^ ber and Building Material Dealers Assn. meeting, being held at the Washington Plaza Hotel in Seattle, Washington, is October 15.

Ttre program for the five day event is fiUed with a well balanced mixture of informative business sessions, mill tours, social activities for women only, some golf, plus a cocktail party ar two and the president's reception and dinner dance.

The business sessions will include round table discussions on electronic data processing with Kingston McKee of Forest Lumber Co. leading the dis-

There will be discussions on home center operations, sewing the construction industry, transportation and materials handling, marketing and marketing trends, and legislative activities at the federal level.

The mill tours are to the Weyerhaeuser mill at Snoqualmie Falls and Sirnpson fimber Co. at Olympia, Shelton and Alderbrook.

This is an outstanding opporttmity for members of the Lumber Assn, of Southera California to attend a national meeting and see how the National functions. It is also the first chance that LASC members, as well as lumbermen from all across the country, will have to see a man from

southern California installed as president of NLBMDA.

Terry Mullin, president of Terry Building Centers and past president of LASC, will be installed as president of the National Lumber and Building Material Dealers Assn-

For many years, Terry has taken an active part in National affairs, on behalf of lumbermen from our area. A few years ag:o he was asked to become an officer and accepted. The upcoming year will be the culmination of his many years of activities as dealer-director, executive committee member, and his participation and worthwhile contribution to so many committees.

Each and every lumberman in our area is encouraged to attend the National meeting in Seattle, Oct. 15-19. It will be a most informative and enjoyable meeting for those attending and it would be most fitting to have a large contingent of southern Californians on hand to welcome Terry Mullin as he accepts the challenging responsibility of leading the nation's retail lumbermen during the year 1973.

untarily comply, and will also expedite the investigator's work.

Before you begin work on the PC10, become familiar with: Profit Base Period.

By ROSS KINCAID executive vice president

tl'tHE Price Commission has as- I signed a high priority to IRS compliance audits of lumber manufaeturers, wholesalers and retailerl, following the recent hearings in Poitland, Oregon, San Francisco and New Orleans. Based on phone calls from members, these audits are already underway.

Please note! The commission points out thet in the event of IRS audit' it is not sufficient merely to refer the agent to a file and say "There are my records, go through them." In effect, the burden of proof is on the dealer not IRS. It is necessary that the dealer develop and maintain jus-

tifying documentation of price changes. Though most dealerg are Tier III companies and not required to file PC Form 10, it is suggested that assembly of data to comply with that form would constitute a documentation.

Again, a word of caution, IRS will be closely auditing 19?2 profit margins to see that they do not exceed the base period profit margin. \Mith the unusually busy year, this could be a problem for many.

A good way to check your firm's compliance is to complete the form PC-10. \Me wish to point out you are not required to file the form with the Price Commission. IRS tells us your having the completed PC-10 form readily available, should an investigator visit you, will be evidence of your firm's effort and willingness to vol-

You must also be able to document any price increase with evidence that your supplier charged you an increase.

The penalties for violation of price controls, Criminal fine-$6,000, Civil fine-$2,600.

Firms which violate profit margin regulations are subject to price reductions and refund orders up to three times the excess profit.

Let me assure each of you we realize record keeping in this industry leaves much to be desired and makes compliance very difficult We are honestly attempting to simplify the job, but must be very careful not to over simplify.

We remind you income tar reports are available and you must make up your mind how to document your firm's position. If you mustcall in your accountant. Take inventory, if necessary. CalI us if we can help you further.

Figure oul for yourself you could moke selling the Abitibi line vs. the COSTS OF HANDTING 4x8 PANEUNG

Lobor costs to order poneling; io inventory ond hondle it when it orrives; to put it out for disploy; to figure o competitive selling price; lo help customer select o pottern; to hondle it ofter the sole; to exploin how to instoll ir.

TOTAL COSTS 3...-..._...-....

how much poneling profit ihe high profit spreod in low priced cheopies.

PROFIIS FROM SEILING JUSI ONE 4x8 PANEL.

Low Priced Abitibi 801* $2.3O**

*Averoged penny profif.

* *Averoged dollor profit per ponel over entire Abitibi line bosed on overoged selling prices in this oreo.

TOTAT PROFTTS $.._....--.....

PROFITS $.-.. .........-

WFW APHYI

Globe Internotionol Los Angeles, Colif. 90034 1213t 870-64s6

Globe Int'l of N. Colif. Son Jose, Colif. 951 12 (408) 9e8-3300

Butler-Johnson Corp. F-resno, Colif. 93721 l20et 233-4567

Butler-Johnson Corp. Socromento, Colif. 1916t 4s2-1252

/4emet Soles Agenls: Westmark & Assoc.

Globe Int'l of Arizono Phoenix, Arizono 85005 (60212s8-4941

A. J. Johnson & Co. Tocomo, Wosh.9840l 12061 627-4186

Oregon-Pocific Industries Porilond, Oregon 97207 15031 224-4525

Tri-County Wholesole Co. Venturo, Colif. 93023 l80sl642-6724

Butler-Johnson Corp. Son Jose, Cqlif.95l33 (408t 2s9-r 800

HARRY MENDENHATT executive vice president

Lumber Merchonls Associotion of Northern Colifornio 4546 El Comino nftl, Suitc 0 to! Aftor, Cslit.91022 (.115) 941-1617

PHASE XIX ECONOMIC STABITIZATION

IIFFECTM December l, Lg72, all 'Lr lumber and building material dealers will receive a list of merchandise from the Department of Consumer Affairs. The merchandise on this list is the only merchandise retail lumber and building material dealers will be permitted to sell.

Accompanying this list will be a price structure which will be the only

mark-up of landed costs. You need not concern yourself with landed costs since government wholesale warehouses will provide you with catalogs of fixed prices.

You will be provided an authorized wage list by the Department of Labor. Wages on this list will not be exceeded for each class of employee indicated. In addition to the wage list will be the mandatory employee benefits which you are required to provide each employee. These bene- fits include group health insurance, disability insurance, employee home and auto insurance, dental insurance, life insurance, workmen's compensation insurance, pension insurance, dependent insurance and dependent education insurance. Employers will also be required to pay I00Vo of Social Security, Unemployment, and Withholding Taxes (both federal and state). The Department of Health, Education and Welfare will provide you all of the above insurance at a reasonable fixed government rate.

Th: IRS will provide you with electronic dara process_ ing forms that will be returned to them by you at the close of each month. Information required by these forms will include cost of items purchased, inventory turn-over for thc nonth, wages and taxes paid, total cost of opera- tion for the month, gross sales, gross profit and net prof- it.

.The maximum percentage of profit made by a dealer will not exceed, l.,Vo per annum and in no case will the total dollar profit exceed $18,000 per annum. All corpor- ations are required to pay corporate officers and owners an annual salary not to exceed $12,000 per year. The tctal nel profit may be shared by the corporation officers on an equal basis; however, these officers and owners are required to pay an additional excessive personal income tax of 7\Va of all wages earned in excess of $12.000.

Any dealer violating any portion of the regulations governing the Economic Stabilization Program is subject to confiscation of his business and a prison term. The Consumer Atrairs Agency has the authority to confiscate a business and impose prison sentences based upon their secret findings. Appeals will be permitted only upon the release from serving the full sentence.

Congress indicates that by January 1, 1gZB, all dealers will receive store layout plans that must be complied with no later than April 1. These plans will govern the number of display areas, type of merchandise by area, total lighting fixtures permissable, type of floor covering, color of paint for interior and exterior store walls, and ttre total square footage authorized each dealer based upon the past three years' sales.

(Continued, otu the opposite page)

IRS Investigoting Prices

The Internal Revenue Service is now in an intensive nationwide price control investigation of small retail and wholesale lumber firms.

C. Jackson Grayson, chairman of the Price Commission, said the IRS is checking specific complaints that were brought to the attention of the Price Commission at a public hearing and various other meetings it has held on lumber prices. Grayson also said the IRS is making random audits of companies for compliance with Price Commission regulations.

Each of the 58 IRS districts is conductins several selective investigations for a national totd oJ over 200. Already completed, the announcement said, is an indus. try-wide survey of six lumber manufacturers and six wholesalers, including some of the nation's largest. Full scale stabilization audits also have been completed on two large lumber manufacturers. Generally, IRS said, it has found large firms in compliance.

Grayson also said an additional hearing on lumber prices is scheduled Oct. 19 in Atlanta, Ga. It will focus on:

(l) efforts by manufacturers, wholesalers and retailers of lumber to comply with the regulations, problems resulting from the regulations, changing business practices and cost pressures faced by industry;

(2) the impact of log and wood product exports on the available supply and the effect on the end users, such as consumers, home builders and other wood using industries;

(3) the utilization of available saw mill capacity;

(4) the difference in structure, pricing policies and pricing history between the softwood and hardwood in. dustries; and

(5) the problems of timber supplies, including exports, allowable timber cut on federal lands and diver. sion practices.

PHASE XIX-FEDERAI STYLE (Continued, lrom Opposite Page)

It is estimated that under this plan dealers will have an excess of.75% of their store and storage space. This excess space will be reported to the Department of Excess Resources for uses they determine to be in the best interest of the Government. Planned uses for excess rooms and buildings will be programs such as Child Day Care Centers, Recreational Areas for the minority groups, Youth Achievement Centers and Adult Grievance Centers. Congress further indicated that this excess space will be maintained by the dealers with details of the mandatory maintenance and furnishings required to be issued prior to February 1, 1973.

Although all of the above is purelg fictional ut this time, who knows which of the above will be enacted in the next year or near future. All of the above could be enacted by Congress and under the current system of communication to ttre public, very few would know about it until it became law. Most information on government legislation is contained in the Federal Rcgister. The problem is, who gets the Federal Register ? Unless you are in a very small elite circle chances are you won't see it, nor will you have the opportunity to read a proposed bill in its entirety. You have excerpts quoted to you in the news media, but this is usually biased and will not g:ive you all of the facts.

(Continued on Page 42)

0nthe ball,r

Redwood, pine, hemlock, cedar and fir* are right up our alley. One call to Hobbs Wall gets the ball rolling at once. lt puts you in touch with the output of over one hundred Western mills...for the right grades at the right prices, and the right delivery for you.

REllW000 country rest and relaxation at Humboldt Hoo-Hoo Club's l5th annual stag/golf day, Arcata, Calif. fl) Mark Lofland and Jim Frodsham, South Bay Redwood.0) Toby Menke; Bob Fleming, Georgia-Pacific; Bob Byrd, Golden State Forest Products. (3) Jack Koepk and Bill Carter, Little Lake Industries; Mark Lofland, South Bay Redwood. (4) Vern May, Carolina Pacific; Al Bufkin and Al Dugan, 0regonPacific. (5) Jack Chambers, Precision Moulding; Don Muller, Pozzi Lumber Co. (6) John Bacchetti, Twin Parks; George Clo,ugh, Tacoma Lumber Sales; Creighton Anfinson. o) Paul Traba, Kil. Lumber; Ted Gilbert, Product Sales. (8) Hanson, Hobbs Walh Frank Billings.

Corpenler to Chief Execulive Ofticer of Pqcific lumber Co.

Edward M. Carpenter, president of The Pacific Lumber Co., has also been named chief executive officer of the companyo to succeed Stanwood A. Murphy, who was chairman of the board at Pacific. Murphy passed away suddenly on August B. Robert B. Hoover continues as exec. vp. The remaining slate of officers is unchanged.

Starting his career with Pacific in 1933, Carpenter began tying lumber bundles, and rose through various re-

sponsibilities to become resident manager of the Scotia operations in 1957. He was elected vp.-operations in 196I, exec. vp. in 1963, and president in I97T.

Western Set For This Yeor's Convention/Merchondise Morf

A Merchandise Mart, resource rooms, speakers, displays, and a variety of business sessions are planned for the 69th Annual Convention/ Merchandise Mart of the Western Building Material Assn., Nov. 12-14, at Portland's Thunderbird Motor Inn on Jantzen Beach.

Speakers include the renowned Heartsill Wilson, kick-off speaker; Phil Mork of the Wisconsin dealers' association on OSHA violations; and

Fill the bill with one call to the :

American Lumber Species speciarizes in supprying hard

to f ind species, cuts or grades as well as all domestic softwoods, hardwoods, treated lumber shakes and shingles, plywood, finger joint and solids, cut stock, shop lumber, timbers and dimension lumber.0N E CALL FILLS TH E BILL. Eastern customers call 516-352-2377. Western customers call Sacramento, Ca. 9i6-488-1800.

We also stock a complete inventory of GLU-LAM BEAMS for our west coast customers. For immediate shipment from Oroville, Ca call BURLINGAME 415-692-3330, SACRAMENTO 9i6-488-1800, OROVTLLE 916-533-6535, WILMINGTON 2i3-830-2860, FRESNO 209-439-4668. For Custom Beam orders call Sacramento.

Roy Venzlick on the outlook for real estate and construction.

Among a raft of other events are the All Industry Roundtable luncheon; women's luncheon at the Forestry Center; Resource Rooms on OSHA, wage-price, EDP and VIP programs; and a presentation on mass merchandisers,

Fun times include opening day's 'Western Roundup, a night club party with entertainer Roy Awbrey the next evening and the big reception and dinner-dance on the last night, which stars the New Oregon Singers as the featured performers.

Merchont Clossified!

Call: (213) 792-3623

Experienced

S p e G i al i

PAUL BUI{YAI| day for the San Joaquin HooHoo Club included a tour of the logging operation of the American Forest Products sawmill, North Fork, Calif., followed by a woods tour to see some tree felling, under the direction of "Bull of the Woods" Jack Dozier. AFP

superintendent. Lumberjack B-B-Q dinner capped the day. (1) Steve, Elmer Rau; Bob Lewis; Don, Xeith Hendrickson; Carl Wisner, Pete Schafer, all of Madera Lumber Co. O) Glenn Drake, AFP; Bernie Barber, club sec.;

.tim Gaither, George Steele, AFP; Jean Hartsock, K-Y Lumber, club prez.; Jim Stevens, AFP. (3) Jack Dozier (center, with hardhat) guides tour thru mill. (4) Mill interior.6)

Dick Cross, Bill Howells, Cross Lumber, Bernie Barber. (6) Tree felling tour.

PERS@NALS

C. Janree Hackett is new director of the information services div. of APA; Ilerman lY. Glover is the new direstor, field services div, W. L. Griebeler has been named director of planning.

Al Feldmann, Feldmann Lurnber Co,, Half Moon Bay, Calif., spent a few days at Clear Lake.

Leon "Butch" Buhl has joined Half Moon Bay Lumber as an inside salesman. John Phi[ips, Hatf Moon Bay Lumbeir, took a vacation. Ask him about it!

&l Powell Evans Prnoducts, vacati,oned at Lake Tahoe.

Jack Baisden has become purcharing agent at Bayberg Lumber, San Carlos, Ca,lif., according to Joe Aknerg vp.

Lloyd Beiley, Humboldt Flakeboa,rd, Arcata, spent o few dayg in the S.F. Bay Area calling on accounts.

Bill Yen Noy is keeping bugy these dayc witb Van Noy Plywood in Sacramento.

Ike Zafrani Harbor Lumber, SJ., attended the TVWPA convention in Seattle.

Al Kerper, Paul Bunyan Lumber Co., also attended the WTITPA meetirc.

Weelrrn Lumbcr ond Sullding llcterlcle AiEICHANI

Bichord McCune is the new ma.nufac: turing controller, building prods. Soup, Evans ho'ducts, reports Peter II. Kochler, exec. vlt.

Semuel D. Caldwell has been appointed asst. mgr. of lusrber sales for Koppers Co. forest products div.

Jim Connolly is Boise-Cascade's new pa.rticleboard salesma,n for So. Calif.

Les Turner, San Bnrno Lumber, San Bnuro, Calif., got &way from the office for a vacatioru

Jim Eayes, G-P, San Jose, took his family to Tatroe and Oroville.

Peul Olserb AFP, Newark Calif.' took his family vacationing to L.A. a,rd Disneyland.

Gary Stewart, Newark, and Dick Lambert, AFP, Ceritos, Calif., met in the Sen Joaquin Valley to do a litle hunting.

Ed Easenyoeger, Colonial Lumber, San Mateo, fjorded his way through Norway on a vacash.

BilI Gardner ig a new field rep. for the American Eagle Aesn., American Wholesale Hardware Co., Long Beach.

Mary Suaan Lundeen, a l9-year-old forestry gtudent from Oregon State Univ., is the first woman to receive St. Regis Paper Co's. Nortlrwest undergrraduate schol' arship in forestry in the progt8m'8 20 year history.

Gus J. Chavalas is Kaise/s new vI, for and asst. mgr. of their cement group

Walter Streuli is the new vp.-marketing for the Bruce flooring div. of Bruce Building Products Co.

Manley L. Brandenburg has been-a1r pointed tD the newly-created job of resource planner for Potlatch's lYood producbs group. Hds also pres. of the Pacific Logging Congress. Frank \il. Kirk is now s/m, lumber and plywood.

Bob BrazletorS G-P, San Jose, rpent a week in Spain with his vife. Bob is going to write a booL on Spain as seen from a golf cour,se.

Ted Little, J. H. Baxter & Co., spent 3 weeks vacationing with his family in the Northwest

Denny C:rrrann AFP, Cercitos, took his family and visited his big brother, Dwight, during his vacation-

Bud Smith, G-P, San Jose, vacationed in Tahoe with his farnily.

Balph Lamon, Lamon Lumber, S.F., took a short trip up to Redding durfurg Septemben calling on the rnills and spending an evening with the Shasta IIoo-Hoo Club.

Pat Tynan" Lamon Lumber, and Larry Owen of Lafayette attended tbe Hoo-Hoo convention in Minne4polis during Septemben

Gene Eartin, Branson-Cross, vacationed for a week-

Bob Byr4 Golden State Forest Products, Ukiah, Calif., went on a buying tdp to Eureka.

is the PR0FESSI0NAI'S Att PURP0SE PIASTIC

Boat builders, furniture makers, cabinet makers, etc., have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Can be used under Fiber Glass! @&,

Ready to use right out of the can, Famowood ": applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. When applied properly, Famowood becomes water an{-

Leon Durham, Treated Pole Builders, Inc. is back at his Ontario, Calif., desk aft€r completing a job in Hilo, Hawaii, their second bldg. in the islands in the past 3 mos.

Richard B. Madden, president and chief exec. officer, Potlatch Forests Inc., has been elected a Bank of America director, succeeding the late Stanwood A. Murphy, chairman of the board, Pacific Lumber Co.

F. If. "Tony" Bayneo, vice snark of the Brisbane, Australia, district of Hoo-Hoo, was a recent house guest of Jim and Betty Jones, Foster Lumber, Vallejo, Calif. and a guest of the S.F. club, Pat Tynan, pres.

Mark Michie, 21, son of Milan Michie, president of Stahl Lumber, L.A., in the 50th class of the Ntl. Hardwood Lumber Assn. Inspection Training School, Memphis, and recently elected sec. of his class, had a visit from proud parents Milan and Maxine. Stahl's Yi Neal is back from a Mexico City trip.

Don Philips, Jr., Philips Lumber Sales, Thousand Oaks, Calif., and his wife, Florence, called on mills in the Santa Cruz area and also made it to the USC - Stanford game, Palo Alto.

Frank Heard, Motroni-Heard Lumber, Woodland, Calif., plans to visit his family in Minnesota this month.

Bob Ramsey, hgr. of the O'Malley store in Yuma, Ariz., will be in Hawaii Nov. 11, to watch son Tom play football for Northern Ariz. against Hawaii. Tom's a senior student at the Flagstaff campus.

Sam Fineman is back from Korea after visiting the mill for which his Bel-Air Door Co., Alhambra, Calif., is the exclusive sales agent in the U.S.

David H. Holmes has been elected a director of Arcata Redwood's parent co. (Arcata National), succeeding Robert O. Dehlendorf II, former chief exec., who resigned in June,

John Osgood, Robert S. Osgood, Inc., L.A., got in his annual backpacking trip this summer in the High Sierra,

Charles W. Bingham, 39, and Robert Schuyler, 36, have been elected senior vps. of Weyerhaeuser. Lou Flora has ,been named director of industry affairs. He had been gen. merchandising mgr., wood products.

Dwayne Allen, AFP, Fresno, used his vacation to finish building his family a new home in Flresno.

Ray Ward, G-P, San Jose, vacationed with his family in Ore. and Wash.

Gene Brewer is now Southwest Forest Industries' vice chairman. Replacing him as president is Rayrnond E. Baker, now chief operating officer.

Les Neadeau, American Lumber Species and his wife, have vacationed in Jamaica, W.L, visiting Montego Bay.

John Doric, Bill Glindeman, Pat Sheehan, Ernie Wales, Gene Ward, George Tichy, Roy Yfestenberg and Art Mikalson were arnong Spokane lumberman at the WWPA meet, Seattle.

Jack Millikan, Lane-Stanton Lumber, City of Industry, Calif., vacationed with his family at Big Bear.

D. II. McAlonan, mgr. of G-P's Denver distribution center, won the quarterly sales increase award, beating out 13 other Western oenters.

Miles Davidson, president of Los Angelest Sun Lumber Co., is back from a three week European respite.

John Prime, Prime Lumber Co., is back from calling on the mills up the Redwood Hwy. and into Portland during early October.

Knute Weidman, Knute Weidman Lumber, Palo Alto, Calif., went on a mill trip to the Redwood Empire.

Robert V. Smith has been elected exec. vp. of the Wood Products Association of Hawaii.

Ed Fountain, Sr., Ed Fountain Lum' ber Co., Los Angeles, is celebrating his 50th active year in the lumber business this month. Our congratulations to you, Ed, and best wishes for another 50 years.

Pacific Coast Yellow Cedar

(alaska yellow & port orford)

excellent for: marina decks . bleachers & stadium

home decks . pool decks . dock boards seating . school & park benches

properties of Alaska Yellow and Port Orford cedar:

highly resistant to decay does not splinter

does not require painting: low maintenance low shrinkage factor

freedom from warping and pitch

distributed by

Hqrdwood Club Recruiting

Lynn Black of Georgia-Pacific Corp., Eugene, Ore., has been honored by the Hardwood Plywood Manufacturers Assn. with thefu 1972 Membership Plaque Award.

Other westerners who received the award for securing one or more new HPMA award were Roger Benvenuti, Evans Products, Corona, Calif., and W'ayne Brown, Hearin Products. Portland.

ls This Your Copy of THE MERCHANT?

If it isn't, wouldn't you like to have your own copy of THE MERCFIANT NIAGAZINE delivered to your home or office each month?

I)on't nriss a single --aluuble

Edited Ii'OR Westernels BY Westelners" THE youl only knowleclgeable f,

r,oltt'ce for:

{ In-ilepth reporting ol dealer actit:ities

,f Curren, trade neuts

{Factual saories ol real reader interest

Wqlnut Consumption Slips

The consumption of U.S.-grown black walnut veneer logs, which reached 37.9 million board feet in both 1963 and 1968, continued to decline in 1971, the U.S. Department of Commerce announces.

Total consumptiondomestic and exportlast year was 23.1 million board feet, 17.5 percent under the 28 million reported in 1970 and 39 percent under the 1963 and 1968 levels, the Department's Bureau of Domestic Commerce (BDC) reported in its 197I survey. Meanwhile, the average dollar value per thousand board feet continued to rise. The average was $I,167 in l97ls compared to $1,142 in 1970 and $1,015 in 1968.

Most of the decline in I97I consumption was in exports, which totaled 12.9 million board feet, cornpared to I7.2 million in the previous year. Domestic veneer log consumption declined from 10.8 million board feet in 1970 to 10.2 million last year.

Record Yeqr for Plywood

The American Plywood Assn. has updated its plywood industry production forecast fior 1972, influenced by continued high demand in home building and other markets.

"It now seems likely that the softwood plywood industry will produce between 18.0 and 18.3 billion sq. ft. in calend,ar 1972," said APA exec. vp. Bronson J. Lewis.

Lewis noted their earlier predication of a record 17.5 billion foot production year in 1972. "We now estimate the housing starts total at 2,249,900 for the year, against an earlier estimate of 2.2 million." he added.

,f M erchandising id.eas

.lComplete industry cooerage

.l Social actirsities

{ Editorials

,lTeehnical leatures

NEW PRODIICT NEWS for fast-changing lumber and building industry.

mail today to:

573 So. Lake Ave. Pasadena, Calif.9l101

YESI'd like to hqve my own copy of THE MERCHANT eoch month. Pleose enter my subscription for:

n I year $4 tr 2 years $7 E 3 years $9

fl Bill me fl Bill my compony

! MV poyment is enclosed

llt tl.mt

C.ml.nt il.m3 0l rnt)

EIU

IIPMA'S C. E. MoDonald (left) rewards G-P's Lynn Black for his efforts in getting new members with this association plaque.

Ncw Products, promotions qnd soles oids

n n you cqn use fo bvild sqles ond profits!

Moxi Urility Sink

Keep lt Cleon

Designed to keep shipments clean and dry, Forest Rap offers non-staining flexibility for weatherproof shipments.

The white outside polyethylene surface may be printed with graphic designs for highly visible identification. Fiber reinforcement and kraft backing provides a strong, light weight, tear resistant, non-asphaltic wrap.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca,91101,

Fokes You Out

Figures just in from the national marketing of Bricover Used Brick show a strong surge in awareness of this replica facing and in its use as home and business decor, according to Plastronics, Inc., the company behind the Bricover line.

This increased acceptance of Bricover Used Brick is found not only among building supply distributors and dealers, but in such mass-market outlets as the huge department-store and discount chains and cash-andcarry "do-it-yourself" retailers.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca.91101.

A new Something Extra(rlr) utility sink for the plumbing, new home and remodeling markets is from Graning Co. Designed in cast iron acid-resisting enamel, Something Extra(aM) features a deep bowl and adjoining scrub deck.

This utility sink is engineered for those larger wash and scrub items that cannot be accommodated by kitchen or bathroom sinks, Adaptable to either countertop or wall installation, the sink is available with stand or hanger.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca, 91101.

Eleclronic Estimoting

Diversified Electronics Co., Inc. announces its first complete estimating system with two optional plug-in units to its InstaMator model 610. The units are a paper-tape verifier and a memory unit with 30, 60 or 120 take-off item storage capability.

The new units are compatible with the Model 610 InstaMator to provide a complete electronic estimating system. The verifier prints take-off quantities instantly; produces a printout of item code numbers in red, and prints a memory location for each item stored in the memory unit. The plug-in Memory Unit offers push-button selection and gives instant storage and recall of up to 120 individual items.

The InstaMator provides special construction-oriented calculator features which may be used in conjunction with take-off or operated independently. Special features permit direct take-off of count and length items, plus two types of marking probes. Area, volume, pricing, scale conversions, etc., also are handled with the new time-saving unit. Standard architectural and engineering scales are selectable on panel.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Reolly Stocked

Jarke Corp., makers of modular material handling equipment, have recently developed a new, patented collapsible stacking rack.

The new rack is ideal for transportation. It folds completely flat stacks 6-high at full capacity ranging from one thousand lbs. upwards.

It provides 2 ot 4-way entry for hand pallet and lift truck operations and is available in standard wood, steel and open decks,

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Bolt To Sofety

Empire Metal Products Corp. has a nerv, patented, spring-action T-Bolt Astragal for use on double-doors in homes, apartments, and commercial high rise buildings.

It combines an astragal, weatherstripping and the door lock and latch devices into one modular unit which can be quickly installed by one workman.

It also provides a built-in strike plate and catch to accommodate the key lock, dead bolt, or knob latch located on the free swinging doo,r.

WRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca.91101.

Turn On

New Cranda "plug-in" single control faucet cartridge is a push-pull mechanism where the handle is pulled outward for flow and dialed for temperature.

The completely self-contained mechanism plugs into a faucet body and is held in place by its own integal locking device. Nearly all of the cartridge componentg are injection molded of non-corroding Celcon acetal copolymer.

WRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca. 91101.

Rub-A-Dub Tub Ponels

Marlite Paneling now offers its new Sarona series in 5' x 6' panels designed for the back wall of a tubshower area. Sarona. a new ttsoftluster" marbleized pattern, is available in 4 colors,

The Ys" prefinished hardboard panels are highly-resistant to heat, moisture and stains. Harmonizing moldings are available.

TilRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Tope-Mounted Moldings

Tape-Ynounted vinyl moldings that are claimed to ofrer significant savings in installation costs in mobile homes, recreational vehicles, and home improvements have been announced by Doron Plastics,

Pleasing finishes, including natural wood-grains, are available with this "tape-on" concept, eliminating stapling or adhesives, and providing improved, low-cost installations particularly valuable in production-line applications,

Special sha.pes and extrusions may also be provided with this tapemounted feature to meet custorner requirernents. Perforrnance specifications and prices are available on request,

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

PF-[ For Soffits ond Fqscio

U,S. Plywood has developed a new application for its PF-L siding material: This Tedlar-surfaced, factory prefinished material now is available for soffit and fascia installations.

PF-L ends costly repainting of hard-to-reach soffits and fascia. PFL is smooth Tedlar-surfaced hardboard (or lumber substrate) with a 30-year guarantee. Permanently

bonded under heat and pressure, the strength and resiliency of the hardboard substrate minimizes dent and impact damage,

PF-L will not crack, chip, craze or flake; cannot blister, peel, split or check. If dirt and mildew collect, PF-L can easily be wiped clean.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Honding You A New Line

Thee new lines with all-nylon braid have been introduced by Samson Cordage Works.

They are now providing all-nylon braided covers for Jubilee sash cord and Beaver and Crocns clothes-line, The combination of reinforced cores and all-nylon braided cover is claimed to provide greater strength, more durability, easier cleaning, and improved versatility for utility uses. The allnylon braid also adds brilliance to the package for display and impulse attraction.

WRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca.91101,

Don't Get Zopped

A new line of non-conductive fiberglass step ladders, for safe use where contact may be made with bare and energized electrical circuits, is announced by R.D. Werner Co., Inc. Listed as 7400 series. and said to reflect a decade of fiberglass ladder experience, they are pretested in electrical laboratories.

Classed as Industrial Type 1, they carry a 250 lb, rating, are available in 4'-12' sizes.

Features include triple riveted construction with reinforced side rails, 8 rivets per step, exclusive Werner Tool Tra Top and \th" wide heavy duty saw tooth step tread.

TilRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91101.

Unit Sounds Off!

Stand Guard fire alarm features trnique test switch for instant check on operational condition of batteries,

Order Filling Corts and Storqge Rocks for lumberplywood building materials

ter pack gives selling features and complete instructions. Suggested retail price $6.99 (batteries not included).

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91101.

Seol Your Crock

riiii{i):r1ii,iil\.

Alarm sounds when temperature reaches about 135'F, Four-color blis-

"Tub 'N Seal-A-Crack" self-adhering vinyl strip from My-Ro Products, Inc. neatly seals cracks between walls and bathtubs or showers. "Seal-acracktt now features six new decorator colors to match modern bathroom fixtures. It adds an attractive finishing touch around tubs and showers. These colorful sealers are now available in individual colors, assortment of 6 colors (24 packages') or as a 24 pack assortment with a free display stand.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca, 91101,

Eosy To Cleon Windows

A new line of sash counterbalancing systems for single and double hung aluminum windows, called Aluma-Tilt, allows fabrication of aluminum windows that open and close vertically, and can also tilt inward for ease in cleaning.

The Aluma-Tilt system permits windows to be cleaned from inside the room, thus reducing cleaning time and eliminating hazards involved in outside washing either on a ladder or perched on the sill.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Cuts Out "Goroge Grope"

Unique safety and convenience features for garage owners are offered by ttNevadarkt' electronic garage lights, from IreYan Electronics, Inc.

unit. Any intense beam of light, such as headlights, will activate the firture. An additional sensor in the unit prevents daylight from turning it on.

The third phase of the Nevadark electronic system automatically turns the light off in llk to 216 minutes, after the driver has entered his home.

WRITE: The Merchant Magazine, 6?3 So. Lake, Pasadena, Ca.91101.

Vinyl Siding Pqnels

A new style of vinyl siding panels that features a deeply "wood-grained" texture have been introduced by Certain-teed Products Coryl.

Available in four colors, the siding panels come in both 8" and double 4" horizontal styles, with all accessory piecesstarter strips, "J" channels, inside and outside corners, undersill trim, and window flashingsco'lor matched to the siding.

TilRITE: The Merchant Magazine, 573 So, Lake, Pasadena, Ca. 91101.

0EIil0IISTRAT|NC his product's,in-store action display is Herbert Levick, president, LeVan Electronics, co-inventor of "Nevadark" electronic garage light.

The solid-state light firtures feature a three-phase electronic system to provide automatic night lighting as the homeowner enters g:arag:es, car ports, or sheds. A photo-electric sensor is located at headlight level on a garage wall. It is connected by 4tk feet of low voltage wire to the light

On The Shelf

A new and exciting assortment of shelf bracket and wall standards is offered by the home products div., Reflector Hardware Corp., Space'mas!.er.

Assortment consists of brackets and standards with plated finishes on hammered steel. Emphasis is on "old world" decor with Spanish copper,

Spanish gold, Spanish silver finishes. Brackets in the assortment are provided in quantities of 10 each in Spanish gold and silver, and 20 each in Spanish copper. Lengths are 6-, 8", L0", and, 12". Matching st€€l standards, slotted in 1" increments, are provided in quantities of 10 each in lengths of L2",24",36",48", 60", and 72". Braekets and standards are also available in packaged quantities.

A specially designed display unit is also available to aid the retailer in effectively merchandising and displaying the new hammered steel assortment.

\ilRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91101.

New locksel Merchondisers

Harloc Products Corp., manufacturers of Pacemaker locksets and builders hardware, now offers a comPlete new line of lockset merchandisers. There are 7 types and sizesl two sizes of gondolas (3' and 4') arc available with a choice of basic stock: boxed

All species of hardwoods n damestic and imported West Cosst softwoods Douglas fir uppers

and visually packaged or all visually packaged, and 3 sizes of headers for pegboard wall display (24", 36" and. 48" wide).

Full color literature will be promptly sent upon request.

WRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca.9J-101.

Groined Aluminum Shingle

Luma Roof Corp., Portland, Ore., has introduced the VinAlum aluminum shingle which, it says, adds the new dimensions of an embossed cedar-grain-textured surface and a fused solid vinyl finish in a choice of 5 decorator colors.

Free Reader Service

For further informoiion on oll New Products ond New Literoture, write fhe Merchonl Mogazine, 573 So. Loke Ave., Posodeno, Colif. 9ll0l. Pleose menfion issue dote ond poge number so we con process your request fosier! Thonks.

Vin-Alum is the first roofing material to feature the combination of aluminum and vinyl, according to the company. It is also said to be the first to offer a 30-year warranty against chipping, blistering, cracking and similar roofing hazards.

WRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca.91101.

SERVICE by Lee Lumber HaulingFlat car anload,ing and, d,elia*y by truck to your d,estination , , Lee spur 54960, Soutbern

Less Timber Supply in'73

Forest products industry representatives and Congressmen from timber-oriented states have urged Agriculture Secretary Earl L. Butz and the U.S. Forest Service to prepare the full allowable timber cut of ll.8 billion board feet for sale in fiscal 1973. They were apprised, however, that probably only 10.9 billion board feet can be attained.

"It's too late now to do anything but accept higher product prices due to lower timber sale offerings," said Forest Service Chief John R. McGuire when asked what the Forest Service program would be 6o1 1973 to help meet the wood product supply situation.

Chief McGuire estimated that the National Forest timber sale program for fiscal 1973 would be 10.9

billion board feet, including 300 million in additional thinning and salvage sales. Continuance of the current roadless area injunction would mean a reduction of at least 500 million board feet.

Hordwoods Full Order File

Attended by considerable confusion regarding prices, the demand for hardwoods is still high and steady for just about every grade and species from every growing region, according to the National Hardwood Lumber Assn.

Figures released for the first six months of 1972 by the National Forest Products Assn. show domestic hardwood lum'ber shipments up by 6.5/o, orders received ry by 5.2/o and production up by 1.2/o.

In comparing June with the same month last year, this report shows hardwood inventories as down by 56/o, shipments up by 4.3/o' orders up by 3/o, unfilled, orders up by 8.9/o, and production dovn by 3.1 /o.

The Southern Hardwood Lumber Manufacturers Assn. reports that its members' production in August was the highest of any month this year, I4/o ahead of July and 16/o over August of 1971. August SHLMA or. ders received were up by I5/o and shipments were up by 7%. Seidman & Seidman reports that for the first six months of L972 orders received by the furniture industry in the United States were up by 24/o, shipments were up by 2I/a, and payrolls were up by L8/o.

Rates Cover California-Nye

Exclusively for California . .

PHASE XIX-FEDERAI STYTE (Continued lrom Page 27)

Even if you were provided details of bills, would you read them? They are voluminous, difficult to interpret and constantly changing. Trade associations make a valiant attempt to stay on top of these bills and advise you of the repercussions to you should they be passed. Trade associations also advise you of the sour bills and ask your support by having you write to your Senator and Congressman. Usually only a small percentage respond to this request but if the bill passes (such as OSHA did) all the dealers yell, but it is too late.

to more and more California dealers and dis. tributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D&R.

Sit in your old squeaky swivel chair and be complacenL Let the other guy support the industry, Keep saying "I'm not big enough to make any difference." That 'KERBLOOP" sound you hear may be gou going down the drain. There are so many factions involved in lobbying against the dealer that the dealer is now backed against the wall. If you don't come out fighting and fighting with all the fury you can muster, you will be squashed by the hordes.

Since we are faced by environmental and ecology groups, consumer protectors, unions, and government intervention in all phases of our business, we are now the minority.

Under today's rules of industrial versus consumer rrarfare our only salvation from an agonizing death is by using the tactics of the foe. Flood the Senators and ConEressman with gripes about everything except our oriln business operations. If we can give him enough maybe he won't have time to listen to every petty gripe from the other side of the fence.

Let's do somethingeven if it's wrong.

t{ow, over 5,000,000 leet of dimension lumber and studs monthly . manulactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity t0 tell you how you and your customers will benefit from using dependable 0 & R dimension and studs.

You can reach him by calling 872-1280 or 783-0544.

A. W. N ETH, Lumber Sales Southern

General Ofiices: Portland, Oregon 97201

Hemlock Studs from Warrenton Lumber Co., Warrenton, 0regon

Hemlock Dimension fiom Westport Lumber 00., Westport, Oregon

Fast, regular ocean shipments by barge lrom Southern 0regon and the Columbia River direct to Soulhern Calilornia.

Ncw Lntcnaftutr@

Greenhouse Ponel Brochure

A new brochure describing fiberglass-plastic greenhouse panels is from Filon. It details four grades of panels designed to meet the varied needs of location, crops and greenhouse design and offers recommendations for each situation, Maximum recommended spans for horizontal and vertical construction are provided as well as data on heat transfer rate, noting both winter loss and summer gain.

Noiled!

A color envelope stuffer on Masonite color-coordinated nails shows various packaging displays and boxes and includes swatches of naii colors available to complement any paneling installation.

Zip Your Strip

Brochure describes and illustrates design applications for Zip-Ztrip, a versatile metal strip used for attaching interior panels and partitions. Zip-Zftip is available in 5/e to 5L/2" widths, and utilizes precut surface grooves or extrusions.

Results Of Fire Test

Results of tests on untreated red cedar wood shingles and shakes over speeial decks, conducted by the Underwriters' Laboratories, fnc., are available from the Internationai Association of Fire Chiefs, which sponsored the tests,

New Ventiloting Twosome

The Home Ventilation Institute is offering two new publications-a revised edition of the "Hame Ventilutiott Guide," and the 19?2 edition of the "Certified Home V entitating Products Directory," Builders, architects, distributors, dealers, mechanical engineers, contractors and other purchasers or specifiers may obtain single copies free.

King Cotton

A catalog page gives complete details and specifications on the King Cotton No. 5050 100% nylon braided rope merchandiser. Unit contains ready to roll spools of 1/s", 3/16", Y+", ar^d, 5/16" diameter nylon rope.

Aportmenl Construction Report

The Forest Service has published "Wood Materials Used in Apartment Construction, 1969," presenting information on volumes of lumber, plywood, hardboard, particleboard and insulation board used in apartment building construction in the U.S. during 1969, Total volumes of each wood

product, except insulation board, are shown by geographic regions, by wood and nonwood structural classes, and by use in major building components, such as roofs, floors, walls and millwork. Average volumes are shown per housing unit, per square foot of floor area, and per $1,000 of construction cost.

tnsulqte For Heoting

A new edition of "How to Insulate Homes for Electric Heating" has been issued by the National Mineral Wool Insulation Assn. It contains detailed instructions for installation of mineral fiber blankets, blowing wool, and pouring wool.

Millwork Directory

The Western Wood Moulding and Millwork Producers' 1972 ProductsSeraices - Xlembership Directory, a handy reference for anyon€ dealing rvith mouiding and milhvork products, has been published.

Free Reader Service

For further informotion on oll New Products ond New Literoture, write fhe Merchont Mogozine, 523 So. Loke Ave., Posodeno, Colif 9l 1 01 Pleose mention issue doie ond poge number so we con process your request foster! Thonks.

Focts & Fontqsies

A bookiet, "Facts and Fantasies About Our Forests," is available from the West Coast Lumber Inspection Buteau, It is designed to provide a better undelstanding of the forest industry as well as answer many of the questions raised by ecology groups which want to knou. u.hat is happening to our forest lands.

Aluminum Roofing Tile

Availability of a brochure detailing a Spanish tile roofing system which employs aluminum tiles has been announced by Roofing Systems, It provides installation information and specification data on the new roofi.ng.

Seofing/Seoling Doto

Complete specifications and useage information on Elco Industries' new RaBot eombina.tion washer-fastener is contained in a new folder.

Ceiling Systems Hondbook

The Ceilings & Interior Systems Contractors Assn., Ceili.ng Systems Handbook, is in its fourth printing.

The latest revised edition contains four new chapters including concealed suspension systems, luminous ceilings, integrated ceilings and safety regulations. The original chapters cover ceiling systems, installation conditions and it has two special chapters on sound control and architectural terms.

New Lock Cctologue

A new, 28-page catalogue of the complete Weslock line is now available, Containing more than 200 photos and illustrations, the catalogue covers everything from detailed descriptions of each product to up-to-date information on general specifications, finish selection and packaging.

Wont To Moke Something of lt!

When is a new product sheet not just another sheet of paper? When it's from Pope & Talbot ! A new four'-color brochure is available upon request entitled "Want to maka samething of it!" It describes in detail two outstanding P & T products, Customflber and Customite. There are two densities, The "75" series has a density of $50 per CF. It routes, shapes and saws without chipping or fuzzing, Customite and Customfiber "100" have a density of $65 per CF, and are the "Cadillac" of industrial hardboards.

Up The lqdder

National safety codes for aluminum ladders are described in a bulletin issued by R. D. Werner Co., Inc, The Lau;, The Cod,es, Consumerism and, Yoz lists obligations placed upon ladder distributors and dealers,

Gives Storoge Needs

A Selectipe Storage Rack Design and Quotation Guide by Interlake/ Western gives all storage rack users a simple step-by-step procedure on how to design for his particuiar needs.

Product Selection

A booklet illustrating Borg-Warner plumbing products is available. Selection Gwide f o, Borg-Wa,rner Plum,bing Products and, the BorgWarner Bathroom covers the Fall lines of bathroom and kitchen productg.

Prefinished Ponels

Masonite Corporation is offering its 1972 InteriorsDecoratiue Paneling Systems catalog, presenting illustrations and information on the company's complete line of interior paneling.

Lctt@ns

iIORE ABOUI MIttS

Dear Sirs:

I would like to see more news about the mills, and about the people at the mills in your magazine. I know that The Merchant is dedicated to sales and sales promotion.

At any lumber mill, the lumber graders and lumber inspectors are the key men at the mill. In fact, they are the ones that put the price on the lumber that you sell, as was noted by one of the largest manufacturers of lumber several years ago. They gave the graders and inspectors full credit for putting the price tag on the lumber of quality that they were selling.

Sincerely Yours, Horace Chandler

2021 East Appleton, Apt. 8 Long Beach, CA. 90803

THE UI{HAPPY ilO

Dear Mr. Bell:

This letter is that you might learn just what has happened to our lumber company.

As of June 30, we had disposed of all of our inventory as well as equipment, and discontinued businesg except for the final mopping up on col-

lections and other work that must be done in such an instance. As of August 31, all buildings and improvements had been removed and we had notified the Santa Fe Railway Co. that we were off their premises. Unfortunately, we had land lease difficulties with them, and since our lease called for removal of all improvements we had no choice but to demolish them.

For me. it seemed a rather sad end to a lumber career starting in March, 1919, with the Gem State Lumber Co., of Pocatello, Idaho. When the buildings went down it seemed like a little bit of me went with them. \Me had occupied this location for just thirtyone years, and prior to that time I had been with The Hayward Lumber and Investment Co., The Blue Diamond Co., and Hammond Lumber Co,. all in or out of Los Angeles.

I will personally wind up the company affairs, and I'm hoping that by the first of November l,ll be far enough along so that Mrs. King and I can again spend the winter in or near Phoenix. I'll have plenty to do

SOUND OFF ! !

Got a beef, a compliment, a complaint, a constructive criticism, a question, or anything else that needs airing? Let's hear from you! Write c/o The Merchant Magazine, 573 So. Lake, Pasadena, CA 91101.

to occupy my time, and along with a little golf for exercise I plan to keep somewhat active in local clubs and organizations that I belong to.

I've read The Merchant from the time it was first published, and I knew lumbermen and sawmill operators of the years gone by, many of whom have g'one to that lumber Heaven where there is no more vicious competition to keep him awake when he should be peacefully sleeping.

My very best wishes to you and your organization, Sincerely, "LarrE" King

King-Marshall Lumber Co. P.O. Box 1166 Bakersfield. Calif.

ALL PURPOSE BUILDING PAPER (one half the cost of 15Ib. asphalt saturated

rLrf

(pRorEcrvE pApERs DrvrsroN)

rtuso'r(ow cosr FlAG

Porltlonr wanted 5t a word, mlnlmum Al wotds (2il wordt : S5.50). AU othen 35/ a word, mln. 2D words (20 words : f7.(X)). Phone number count8 as one word. Boxed adr t1 extra. Fancy headllne or borders 12 extra. Box nutnbered ads add E1.50.

EX'PAIIIDING wholesale lumber company requlres experlenced lumber trader for southwest locatlon. Wlll alro conslder sharp young man wlth lumber knowledge as tralnee. All replles confldentlal. Income arranSements open. Reply Box 58, c/o The Merchant Magazlne.

IONG EST. small lumber & bldg. mtls. yard dolng varied business is looklng for someone 35-45 to take over some of the dutles ol buying, yard supervislon. Il you are management & profit-mlnded, thls may be the place you are looklng lor. Send resume, Box 5?, c/o The Merchant Magazine.

I'IANAGER AND SALDSDTAN needed lor retall lumber yard in South San Franclsco, Minimum ten year's experience. Steady Job. Phone: (415) ?61-1515.

II\BGE LIIMBEB manulacturing and wholesale organlzatlon in Southwest has an opportunlty ln sales for ambitlous man wlth knowledge ol lumber. Great growth potentlal, lnsurance and retirement plans, Send brief resume to box 62, c/o The Merchant Magazlne.

P{OSITIONS WANTED

LIIMBERMAN, 20 years' experlence, ex- cellent knowledge buildina materials, hardware, paint, management and merchandlslng. Wrlte Box 60, c/o The Merchant Magazlne.

AAATERIATS WANTED REWARD

For inlormatlon leadlng to pine stud mllls whlch wul puu thelr clears lor a premtum prtce, $100 cash money paid upon acceptance llrst order. Steady rource of 8' clear 2 x 48 needed. Reply to Box 6, The Merchant Magazine.

Attention Pine llimension Mills

Premlum pald for your clear, 2x4 and 2 x 6 puuouts. Accumulatlon ba8l8, full truck and traller lots. For company name and address, wrlte box 5, c/o The M*"h8trt M"8""1*

TUIVIBER WANTED

Twtlted and rveathered Dou8lar flr.3x4 and wlder by random lengths S4s.4x4 and wlder by random lengths S4s, also car pads. Hunter woodworks (2:.3) 775H4 & (ZL?t 8:!5-5671.

GIassfiffflod Advontfiseninomts

iIOEITNY TIIE LI]ITBIB LOAI) SION PnIICIf,B

SpeciaUzing ln danger flag8, sideload si8ns, Job eards, etc. John Welle!"s Prlntin8 1842 W. 169th St., Gardena, CaUf. 9024?. Phonc (213) 676-7521 or 32:l-?606.

LI'MBEB IIAIIIING

c-Q TRUCKTNG @. (213) 638-?851 5501 East Century Blvd., Lynwood, Caltf. 90262.

FOR SALE OR TEASE

r.nASE YOUR CAR or TRUCK Arr. TYPES ot VEHICT.FS

o Lease '73 OIds Toronado-...-..-...-.-.. $145 Boyd Peterson Leasing, 292-0681

O Lease '?3 Olds V,/CR Wa9............ $106 50,000 nlles of warranty/Since 194{i.

o Leage '73 Buick Rlvlera...-......-..... $158 Boyd Peterson Leaslng, 292-0681

a Lease '?3 Olds Cutlass........-.....--.. $ 89 Doctors, Lawyers, execs. Lease by phone.

o Lease '73 Cad. Cpe. de Vllle-....-.. $168 Boyd Peterson Leasing, 292-0681

o Lease '73 Cont. Mark Iv......-.-.-.-- S198 Tailor-make your lease/No waiting.

o Lease '73 Chev. Caprice.....-.-.....-.- $ 92 Boyd Peterson Leasing, 292-0681

o Lease'?3 GMC Vandura & Ral. Wag.... $117 All vehlcle service managed lor you.

a Lease '73 Ford LTD Cpe........-...-.. $115 Boyd Peterson Leasing, 292-0681

o Lease'73 Dodge 2-3OO Maxl Van $109 Call lor firm, bld prices.

O Lease'?3 Ford Gran Torlno.....-.--- $ 89 Boyd Peterson Leasing, 292-0681

o Lease '?3 Ford F-250 8' Plckup.-.- $110 Make aptmt. for lleet or indiv. prices

a Lease '73 Ford Pinto......-...-.......-.-- E 78

Boyd Peterson Leasing, 292-0681

a Lease'?3 MGB Convert..............-... $ 85 Drive a new car every 1, 2 or 3 years.

O Lease '73 Chev L.U.V. Pickup-..-- $ 63

Boyd Peterson Leasing, 292-0681

a Lease '73 Chev Blazer.--.-.-.-..---..-.-. $132

F ree service loan cars to drive. Integrity slnce 1946

L.A. Boyal Peterson L€eslng LA. 292-00E1 3Etl3 Crenahaw Blvd.

Names of advertlsers uslng a box number cannot be released. Addres3 all replies to box number shown ln ad ln care of The ilerchont Mogazlne, 67E So. Iske Avo., Pasadena, CaUt, 01101. Doadllno tor copy lr tho 20th. To crll h an ad: (213) 702-{00t or (416) 840-0000.

Toronado slo6.oo por mo. Or buy lt lor .............. f4,tt9.00

Immedlate dellverv

292-0681

L,A. Boyd A. Petereon, Inc. 9838 Crenshew Bl. L.A.

BUSINESS OPPORTUNITIES

BEAT TIIE SIIIOG and Trafflc! Well e8tabushed lumber and bulldlnS materlal yard in agrl-buslness area. Call Lo8 Banos (209) a2l.i}j,29, evenlnga, Mr. Sloan.

LITMBER & IrARDWAnE complete yard. AU stock and equlpment to be sold. Machlnery, llxtures, dlsplay racks for panellng and hardware, desks, florescent flxtures, 8 ton GerUnger 516 forkuft. Los Angeles area, Wrlte Box 59 c/o Merchant Magazlne, or call Mlss Sloan 655-8230.

EIDEnLI WIDOW wlshes to retlre. Desires to sell small. well-establlshed and thriving retail lumber yard-located ln beautilul resort town ln Ventura County, California. Excellent sales record. More detailed information upon request-from principals only. Wrlte Box 61 c/o The Merchant Magazine.

neis lor le&se or sale. Sales volume excess tt1.5 million. San Francisco Bay Area, long established, well located. Heavily retall. Very good return on lnvestment. Wrlte box {1, c/o T}lle Merchant Magazine.

Doirnriior r. to lrx In HclD wrntcd aol. uDnr ir rode only (I) to lndl@t€ boB nd. occuDstloEl aullfi@tloE for omploym@t whlch en omDloyer rc8&rda s re&erbv trwrt to tho norEal oD€ratlon of his bualBw or entorDrlse, or (2) s & @[v@ire to N re&d€rs, to let thom Inw whld DoEltlou ths rdErtisr b€llov$ would bg of mors ht€rst to ors s thu rDother b€6uo of lho work lnyolv€d. Suc|h dsignatlon sh@ld no{ bo trkon to lndl- qto thst th€ &dv€rtlso! iltedr or Dractl@l &ny urlrwlul Drelom6, llDlhtlon, !Dstlt6tlon q dlrcrimlnrtlm ln omDloymt Dndld

NNtrR@HANT NNAGAZINtr BUVtrRSz GUIDE

Ulil|lllilllllllllllllllllilllllillllll LOS ANGELES lllllllillllllilllllilllllllllllllllllllll TUMBER AND I.UMEER PRODUCTS

Abfribi ...-........... ....(7111 516-6111

Al lolrcr Conpony .................-..........(2,l3) 680-0874

Ancricm Forst Productt (fiolto) .-.-..(71.{) 825-1550

Ancticqn Forqi Producti lCerritos), inc. hordwoods ----..-.-.-.(2131 773-9200

Amcricqn For$l Productr (Von Nuy:) l2l3l 786-7056

Anrricqn Lumbrt Sprci.i, Inc....-.....(2'13) 830-2860

Affor lunblf Co, .---..-.............-.-.......(2,|3) 627-2326

Etirr tumbcr Cr.....(213) 723-3151 & (213) 723-,|681

Connor Lumbrr Solc ..----------------.....---l2l3l 287 -1 187

Coc Hrd [umbcr & Plywood .-----...-.-.-(213) 834-5261

Dovidron Plywood qnd lumbcr Co. l2t3l 537-2510 & (213) 636-02'll

Dooley Rcdwood Iumber Co. ........(2.|3] ED 6-1261

Esl.y & Son, D. C. ..-...........-.....--....-.(2.|31 RA 3-1147

Eubqnk & Son, L. H. ..--.-..........-......-....(213) 678-3887

Fqr Wot Flr Solo ----....-..-....-.--.-.---.-..(213) 245-313l

Founloin luhb.r Co., Ed.------.---.-----.---(213] LU 3-1381

Fr.monl Forol Produclr ..-...----.---...---{21 3l RA 3-96,t3

Goffrhrr Hordwood Co. ...........-----.- ---(2131 PL 2-3796

Gcib Lunbcr Co. ---.--..-...--..--...-..------.-(2,|31 588-2161

G.orsio-Pqciflc Corp. (lumb.rl ......---.(21 3l 685-0917

Goreio-Pocific Corp, (Plywodl ..-.......(2131 968-5551

Gorgio-?ocific Corp. ------.-.-..-.--....(21 3l 686-l 580

Gfob. fntcrnofionol ------.,.----.-,----------l2l31 870.6456

lbrborg lumbrr Sqlor ----..-.--..-........-.---l2l 31 77 5.6107

Hill Lumbcr Co., Mox ..-.--.-...-..-..------(213) 684-2610

Huff lvmbrr Co. .--....---------.-----...---..----(21 3) SP3-{8,16

Hugho Lumbrr Solor Co...(2131 215-5553 & 211-5810

lnfond lumbor Co. (71.1) 8n-2001 &l7l1l 511-1151

Lon..Stonfon Lumbrr Co. .-......-..------(2131 968-8331

Lumbcr Sp.cioltic (213) 639-5825

llorquar?-Wolfr lumbcr Co. 12131 625-1191 & (7111 998-1212

,{utuof Moulding ond lumb.r Co. ......(213) FAI-0877

Nrth lumbrr Sclo, A, W, .-...-.......(2131 872-1280

Olivcr lunbcr Co. ...-..-...-..----....--.---.-.(213) 680-0483

Ofeood, Inc., Rob.rf S. ----.---------------..(21 3) 382-8278

Pocltlc Mqditon lumbor Co.

l2t3l 773-2292 & (2131 86r -6701

Pan Aflotic Trodins Co., Inc. ....-..---....(2131 268-2721

hnbrrthy [umbrr Co, .....-.........-........(213] LU 3-/t5l I

Philip! Lunbor 5qlor...--.-...--....-..--..-.-..(8051 /195-1083 (213) 889-33/40

lolondo Lumbor Co., lnc. .-----.---..(213) ZEnith 9-88,13

loundr lumbor Co. .--.........-..-...-----------(2t31 686-0917

lrof lumbrr Soryicr ..----..........----.....12131 232-5221

Simmont Hordwood Iumb.r Co, -----.-.(213) 723-6156

Sinp&tr Eulldln! Supply Co. ...........-..(213) 773-8178

South loy Rodwood Co, .-.-----......--.--.(213) 860-7791

Soulh loy Rodwood Co. .........-.-...(7l,ll 632-5350

Southwcsl Fofctl Induttricr (So. €olif. Div.) ..........................-.(213) 330-7,151

Stohl lumb.r Co. .........-........-..-...-.-(2131 AN 3.68,14

Stqndqrd Slructurd .----------.....-..---....-.(2131 728-5780

Slcrlins tumbcr Co, ---..-...----.-.-.-- ---.-l2l 31 722-6363

Summlf Iumb.r Co. .......---.........-.---.-----(213] 636-5715

5un Iumbrr Co. -.--.---....---------.....--.-,-..(213) 831-0711

Tocomq lumbor Solot, Inc. ....-..-....----(2131 MU l-6361

Twin Horboo lunbcr Co. ----..------..-..(213) 625-8133

Vonco Lumbrr Co. .---............--.-.----.(213t 968-8353

Virsiniq Hordw@d Co. ---.------.--...-.---(213) 358-4594

W.ndling.Nolhon Co. ......------....--------(2131 CU 3.9078

W.y.rho.ut.r Compony .------.-.------.--..-(213) Rl 8-5451

Worrhour (Anohrlml -....---.-............(714) 772-5880

TIEATED IUAASER-POTES_PI I.INGs_TI ES

Kopprrr Compony ....(213) 830-2860

Tt of.d Pol. lulld.n, lnc. --....-...--....--(71,1) 986-1166

Son Anlonio Const. (21 3) 865.1215 & l2l3) 773-1503

IU I tD I NG TAATERIAI.S_PAI NT_HARDWARE_ETC, A4 | llWOtK-DOOnS-MOU r.D r NG5-

Amcricqn for6l Producir (Ccrriror) .,(213) 773-9200

lol.Alr Door Co. --.-...-------...-..--..-....---{213} CU 3-3731

l.vrrly lr{onvfocturing 6. ------.-----.--...(2131 7 55-8561

Coryod Doon, Inc. .-----.-------.----...-(2131 576-2515

Chorlcy'r Fcncc Co., Inc. -..----.-.--.------.(213) 338-1529

Cofony Poinrr ------.l2l3l 222-5111

Cuttom llillt, lnc. .--.--.---------.".-(2131 330-06,19

Dislon, Inc. .-.......(2131 358.4563

lr{i:sion Fcncc Supply, Inc. -...--......-...(213) 337-0517

lrtufll.Corp ...-...--..-.-(2131 877-8030

Po.lcr, Co., Inc., H. K., Di$ton Div..-(213) 358.4563

Tri-Counly Wholesolc Co. -..---.---.-...(8051 U2-6721

Vcnt Vu. ................(213) 225.2288

Walcrn Duo-Fsrt .-(2131 263-6873

sPECtAt SERVTCES

lorkof Mfs. Co. ...-.--.-.-.............-.......-.(21 3) 875.1 | 63

Golifornic [unbrr Inrpcction Srnicc(213] NO 5.5431

Cof Cuttom Mill --.--...----..-------..----..-..(7111 835-534,1

Cootl Ploninr l,till ........-.....-.....--.---...-(21 3l MA 2-l I 8l

l{snLr Woodworkr, Inc. ...-.....-.-.-----l2l3l 775.2511

ICR Corp. .........-.(2t3) 68,1.0333

NolPclt Corp. ....-...(213) lU 3.1056

so-Col Commrrsiol Steol .............-.--...-(213) 685.5120

IUIAIER HANDIING AND SHIPPING, CARRIETS

C-Q Truckins Co. ........-............---.-....(2131 638-285t

[e Iunbcr Hqulins .................-..-..-....(213) 596-'1555

Union Poclfic loilrood (Lor Ancolrr)..(2131 685-,a350

Unicn Pcclfic ioilrcod (lons Boch)..(2l31 437-2931

SAN FRANCISCO

BU I I-DI NG MATERIAI.S_PAI NT_HARDWARE-ETC. SASH-DOORS-Wt NDOWS-MOUt Dt NGS

Ameri<on For6l Products, (Corp. hoqdquqrte[) --....--.---.----.-..---(11 51 776-1200

Americon lunbcr Spcciq, InG. .-...---..(4151 692-3330

8ef-Air Door Cr. --....----...---.-.-....-.-..--(,115) 697.1897

Butler.Johnson Corp. ---...-..-..------.-.-----(408) 259.1800

Concd Doo6, Inc. -.----..-....------.--------..(,115) 697-1897

Douslor Fir lvmbcr Co. ....-----..----.---(/tl5) DA 2-6027

Duo-Foct Cqlifornio ------........-.--.---..--..(,11 5) 986-0173

Forryfh Hordwood Co. .---.------......-....---(415) 282.0I51

Gcorgio-Pocific Corp, .-.---.-..--.........-...(,al 5) 871 -9678

Globe Int'l of N. Cqlif. .,.....-.-..-..---(4081 998-33O0

Horbor lumbcr Co., Inc,-..-.-..--............(4151 982.9727

Higsinr lvmbcr Co., J. E.........-------.(,415) VA 1-8711

Lomon lumbcr Co. ...-......-----.---- ------lal 5l YU 2-137 6

Porqmino Lumbcr Co. .....---.---.---------.-.-(415) 421-5190

Rolondo Iumbcr Co., Inc. .---------------....(Jl5) /a67-0600

Scry.nlc Hordwood lumbcr Co. --.---.-.(,a15] 821-12OO

Sifmorco lntcrnotionol (AFPCI "..-----.--(ill51 776-a200

Wandlinr Nqthon Co. -----.-...,-------(al5) 5U l-5363

TREATED I.UMBER-POI.ES

Koppcrs Co., Inc. ------.-----------.--.---.(,115) 692-3330

W.ndlins-Nolhon Co. .....-............-(415) SU l-5363

SPECIAI. SERVICES_TRANSPORTATION

Cof r'fornio Rcdwood A3!n. -.-...-.....-----.(41 5l 392-7880

Gilbrcoth Chcmicql Co. .-.----.--"-.-..--.---(4151 863.4,a3,1

R.dw@d Intpaction Scryicc --.---.--.---.----...----.EX 2-7880

Union Pocific Roilroqd --..---.--...---.-.--.-.(,115) 421.6030

GNEATER IAY AREA

I.UMEER AND I.UMSER PRODUCIS

ARCATA

NORTHERN

Arcotq Rcdwood Co. ----......--.-..-----..---..(2071 Hl 3.5031

Holmcr Iumbcr

SOUTHERN CATIFO

RIVERSIDE & ORANGE COUNTIES AREA

Abitibi ._.....-..._.. -.-..17t11 516-6111

Americon Decorotive Products ..-.-...-.,-(7'l 4) 623-1265

Amcricon Forcsl Productr. (Riqltol -..-(Zl,a) 87$1550

Am.ricon Forert Products, {Cerrilos), inc. hordwoods -..-...-.-.(213) 773-92OO

Col Cutlom Mill .-..--..........,.-..-------------(71 11 835-53,14

Chyfrous, Orcor E. Co,, Inc. l7l1l 778-5050

DEXTER Americcn Lumbor Specier .-....-.--...---(5031 747-4733

EUGENE Al Peirce Compony .---........--..-............-(503) 342-3663

Americqn Fq6l Prcductr .--.---.--..---.--.-(503) 312-5128

Fremonl For6t Producl! --..--..-.-----.-.-..-(503) Dl-3-9267

Gorgio-Pocific Corp. --.-----..---..-......-..(503) 3,15-4356

f nfond lumber Compony-------.--...---.-.--(5031 312-821 1

Populor Ponek, Inc. .----.---------.---......-.(503) 686-9626

Twin Hqrborr Iumb.f Co. --------..-----..-{503) 342-6579

Union Pocific Roilrood --..--.---.--.---.---.-.(503) 345-8461

WHITE CITY

Amcricon Foreit Productl, TW&J Div...(503) 312-5128

Weycrhocurer Co.,......-..---.------......---.-.(503) 342-5531

GRANIS PASS

fwin Hqrborr Solo Co. ----------------..-.----(5031 179-1656

IAKE OSWEGO

Potlot€h foretts, Inc. ....---.-..-..---.--.-..(503) 635-3541

IIAEDFORD

Founloin Iumber Co,, Ed -..-...-...---..-.--(503) 535-1526

Union Pocific Roilrood -....-.....---.---.--.--(5031 773-5388

PORTLAND

Eoire Corcodc, Union Lumbcr Rcg.-.-.(503) 221-7250

Dont & Rurtoll, Inc. -...--.-.-..--..--.-.-.-...-(503) CA 6-231 I

Duo-Fosl Oreson -.-.(503) 23,1-9321

Enginirld Soflwood Producfr .----.--(5031 228-2356

Georgio-Pocific Corp. --..---....----.----.--.--(503) 222.5561

Oreson-Pocific Industrie3, Inc. -.-.-.-.-.--(503) 221-1525

Poromino Iumber Co. --..--.---.--.--.-.-.-.-..(503) 223"1341

Publishers Forel Prod.-Times Mirror --(503) 771.1161

Twin Horbort [!mbe. Co. .--.......-.-..--.--(503) 228-11 12

Tumoc Iumb!r Co. ----.-----...-.----.--..-.----(503) CA 6-6661

Union Pqcific Roilrood .-..--..-...-..--.-.-.--(503) 288-8221

Weyerhoeursr Co.

ROCKY MOUNTAIN STATES

OBITUARItrS

FRED CTARENCE ROBBEN

Fred Clarence Robben, wholesale sales manager of American Forest Products, Albuquerque, N.M., died September 11, of a heart attack. IIe was 57.

He worked 10 years as manager of AFP's Lancaster yard and. 41/2 years as asst. sales manager of the Mt. Whitney sales div., and then as wholesale sales manager, Albuquerque, until his death.

Born July 2, l9l5 in Russell, Kansas, he also worked in sales for Eckstrom Plywood, Simpson Logging and U. S, Gypsum. Mr. Robben attended the University of Colorado and rvas a member of Hoo-Hoo.

He is survived by his widow, Dorothy; two sons, Donald and Robert; three daughters, Sheila, Patricia and Julie; two brothers and four grandchildren.

BUII.DING MATERIAI.S DIV. AMERICAN I.UI'TBER SPECIES ., ARCATA REDWOOD

GAI.I.EHER HARDWOOD G & R TUMBER CO.

I.UMBER CO.

I.UMBER CO,

Lrrrnleer Sa,les, flre.

5550 ROSEVILTE ROAD ' PHONE (916) 33I-66II ' NORTH HIGHLANDS, CALIF. 95660

I Western Woods: ssiav

lication. 573 So. Lake Ave.. Pasadeni. Calif.9tl0l: 5. Lmation of hiadquarters or general busirres offices of the publishers,5T3 So. Lake Ave., Pasadena, Cilif.9l1o1;6. Names and addi-esse of publisher, editor. and manasins editor: A. D. Bell. lr.. publisher.573 So. Lake Ave.. Pasadena. calif.- 9i1ol. Divid Cutler. eait;r: 573 56. Lake Ave.. Pasadena.

stockholders ownirrg or holding 1 percent or more of total amount of stmk. If not owned by i corporation. the names and addresses of the individual ownerc must be-given,-If ownld by a partnership or other unincorporated firm. its name aid address. as w6ll as- that of-each individual niust b: given.) California Lumber Merchant, Inc., 573 So. Lake Ave., Pasadena, Calif. 91101. Names, A. D. Bell, Jr., 573 So. Lake Ave., Pasadena, Calif. 91101; Name, David Cutler,573 So. Lake Ave., Pasadena, Calif, 91101; 8. Knorvn bondholders, mortqagees. and other xcurity holders owning or holding 1 percent or mbre of-toial amount of bonds, -mortgages or otFer securities (if there are none. s state), None. 9. For optional completion bv publisheis mailing at the iegular rates (Section 132.121, Postal Siruice Minual) 39 U.S.C. 3626 provides in pertinent part: "No person who uould havc been e ntitled to mail matter under fomer s(tion 43 59 of this title shall mail such matter. at the rates prcvided under this subsrction unless he files annuallv with the Postal Sirvice a written request for pcrmission to mail mattCr at such rates." In accordance with the prcvisionJ of this statute, I hereby request permission to mail the publication named in Item 1 at the herebv permission oublication reducid postase- rates presently authorized bv 39 U.S.C. 3626. (Sisnature and title of iditor. publisher. business manaser. or owner) David tutler. Editor; 10. Not aipiicable; i1. Extent and n"ature of circulation. A. Totai rrumber copies printed (net press run), averagr no. copies each issue during preceding i2 mbnths, 5,000;'actual number of-copies of single isue pubtisheii nearest io filine date,5.000: B. Paid circulatidn. l. Sales throueh dealers and carriers, siieet vendon and counter salm, avirage no. copies"each issue during prrceding l2 months, 10; actual number oI copies 6f sirrgle issue published nearcst to filing date, 12.1 2. Mail subscriptions, averase No. copies each issue durinq'precedins 12 months. 4009:- actual num-ber of obies of sinsle issue outilished oearest to filine date. 4017: C. Total paid circulatio-n, a"erage no. copies each isue during preceding t2 months, +019i actual number of copim of sinsle isue published nearest to filins date, +029; D. Free distribuiion by mail, carrier or other means, 1. Samplesl

PAUI BUNYAN LUMBER c0. Pine o Sugar Pine

Andersono Calilornia

complimentary, and other free copies, average no, copies each issue preceding 12 months.83l: actual number of copies of sinsle issue published nearest filins date. 871.2. CoDis distributed'to news isents, bui not sold, none.

E. fotal distribution (sum of C and D) average no. copies each issue durins precedins l2 months,4850: actual number-of 6pies of sinqle issue publidhei nearesi to filing date,4900. F. Office, use, leftover, unacounted, spoiled after printing, average no. copies each issue during preceding l2 nionths, 150; -actual"number-of opies-of single issue publiihed nearest to filing date, 100. G. Total (sum of E & F-should equal net prcs run shom in A). average rro. copies each issrre durirrg preceding l2 months,5,000i actual number of copii's of single issue published nearest to filing date, 5.000. I certifv that the statements made bv me above are correct and complete. (Signatuir of Editor) David Cutler.

Calif. 91101; 7. Owner. (If owned by a orporation, its name and addriss nust be stated and als immediateli' thereunder the names and addresses of

INLAND LUMBER GO,

When you see our trucks on the road, you can be sure they are headed for lumber dealers. That's because when we say,"Wholesale Only," we mean it. Since lnland Lumber was formed in 1946, we've done business that way. This is one good reason for doing business with Inland . but there are a lot more.

We are direct mill shippers. Our inventory of competitively priced West Coast forest products is the largest in Southern California. We have complete milling facilities. Besides lumber, we handle a full line of other building supplies.

When you are looking for a wholesale lumber company that believes in giving its customers service not competition call Inland.

Serving the Lumber Industry for 27 Yeors

We give our dealer customers

"The Dealer'

service . . . n(ot competition

ompetitor!"