Merchant Magazine - October 1969

Now! Anew BOND-DECK

Producfion Linefor righf-now deliveries

Grnd profits.

During the summer Bond-Deck has been in short supply. As a builder's favorite cost-cutting decking material demand exceeded supply. We just couldn't make Bond-Deck fast enough, but it's all different now! Our more efficient production line is rolling out Bond-Deck to more than meet the demand. Cash in on Bond-Deck profits. Stock up now.

Jartec Uebster * Uohnson

Bond-Declz cuts dech laying costs in half

Bond-Deck comes in panels rather than in pieces, which means easy laying of four runs in the time it would normally take to lay one. Your customers save money and work. You profit from sales and fast turnover.

FULL LINE WHOLESALE FOR EI|ERY DEALER NEED

REDWO0D XO anO Green Lumber. Thin Panelings, Pre-Stained Sidings, Redwood Plywood, Split Products, Shingles and Shakes

D0UGLAS FIR KD and Green Lumber, Special Cuttings, Regular and Specialty Plywoods

OVERLAID PRODUCTS ttlgtr and Medium Density Overlaid Plywoods, Decorative Overlays

CEILING PRODUCTS ceilingTile, Lay-in Panets and SuspensionSystems

INSULATING PR0DUCTS Insulating Sheathing, Building Board and Roof Deck

D00RS Entrance and lnterior Flush Doors, European and Mediterranean Carved Panel Doors, Standard Stile and Rail

Faster Delivery and Better Quality Comes From . . .

lormedy CAIIFORNIA IUMSER f ERCHANI Accu.otr anclytit and ,oclvot n.|'t siaco1922 00T0BER, 1969 VotuME 48, ll0. 4

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REP|IASENTATTVES

NOATIIEBN CAIJTORNIA & PACII'TC NORTITWEST Cal Wood, advertlslng and news, 5 Genoa Place, San Franclsco, Calif, 941i':1. Phone (415) 391-0913. San Frenolaco Btllinc Offloc. 2O3O Union St., San Franclsco, Calif. 9412&.Phone (415) 346-6006. SOTIT}TDIiN CALIFOTiNIA Tod Tlss, advertlslng and new8, 573 So. Lake Ave.. Pasadena. Call- fornia 91101, Phone (213) 752-ffii]B or (213) 792-40p,4. NDW YOBX

IIal Il. Porltz. advertlslns and newa, 369 Lexlngton Ave.,- New York, New York 100f. Phone (212) MO 1-0380.

MIDwDST Jerrv Cra,bbe. advertlslns and news, -P.O. Box B, Xenla,- Ohlo 45385. Phone (513, 372-647L.

DDITORIAL OII'ICES

WESTERN LUMBER & BUILDING

MATERIALS MDRCHANT I8 pub. llshed monthly at 573 8o. Ia,ko Ave., Pesadeno, Callf. 0ll0l, Phone (t13) 702-863$ or (91$) ?92-4OeE by Callfornla Lumber Merchant. Inc. Please address all correspondence to Edltorlal Offlces- Seconalclass Dostase rates pald at Pasadena, - Callf, and a-ddltlonal oftices. Advertising rates upon request.

Subscrlptlon Rntos-U.S., Canada. Mexlco and Latln Amerlca: S4one year: fil-two years; E9-three year& overseas: st - one year; IDEtwo years. Slngles coples sot Back coples ?5f when avallable.

SUBSCBIPIIONS

The trferchsnt Ueceulno serves the members of the:- Arlzona Retatl Lumber & Bullders SuDDlv Asso- clatlon, Phoenlxi Lumbei Mer- chants Assoclation of Northern Callfornla, Los Altos; Montana Bulldlns Materlals Dealers Assoclatlon,- Helena; Mountaln Stateg Lumber Dealers Assoclauon, Salt Lake Clty and Denver; Lumber Assoclatlon of Southern CaUfor- nla, Los Anseles: Western Bulld- lng Materlal- Assoclatlon, Seattle. THE MERCHAIIT ?:8 &n inilepenilent rnagazi,na published, ,nonthly for those rnernbers of the lumber and buildi,ng nxateria.la in&Btri.es uho need, and usant factual, accurate newa and an objectioe anulgsis of etsents and, producto of concern to them in busi,ness.

CALL FOUNTAIN F'RSI FOR LAMINATED TIMBERSI

Just one number to dial and you have a team of specialists who can give you immediate answers on price, delivery, building codes, certifications and dozens of other technical questions that can affect your quote on laminated timbers. lf you need quick service, we can deliver the highest quality timbers from our local manufacturing plant in a few days. Where the quote is tight and you have a longer delivery. time, we can get you the best combination of price and delivery from northern American Institute of Timber Construction laminators who work with us regularly. Once your order is placed, it becomes our problem to follow-up on shipping dates, handle transportation and assure proper certification. We can also arrange for on-site erection equipment and installation of the timbers if your customer desires. For the fastest, most economical way to sell laminated timbers, call Fountain first!

Western Lumber a Building Materials

Jqw Power Isn'l Getting lt

[-tOR AT least a year now, we have read and listened to expert, after government official, after businessman, alter sociologist, after politician describe the nation's shortage of housing, both present and future.

Their arguments seldom difier appreciably; we need reforms in property taxes, reforms in land planning and building codes, reforms in technology and financing, reforms in labor, materials and what not. No one disputes the major facts nor most oI the conclusions drawn from the mountains of statistics. The need is present and clearly visible.

What has happened to all this jaw power being applied to one of the nation's most serious problems? Nothing much as we see it. Oh sure, there have been studies, surveys, seminars, speeches and great quantities of collective handwringing. Some have even drawn new plans and built new test houses. Associations have plotted new areas of interest while corporations have realigned their forces and awarded new titles to new jobs in new corporate groupings.

The result still adds up to what amounts to noth' ing. Obviously the dimensions of the problem are staggeringly huge, obviously they are not going to be solved overnight. But equally obvious is the fact that no real progress is being made.

Everything that has been done so far is mere throat clearing, a re-hashing o{ past prototypes that only serves to further expose a stone of a

situation that so far has only felt the flabby lever of talk.

We get the impression that everyone is waiting for a miracle and that until it arrives, they intend to fill the time with talk. Wishful thinkers mumble that if we can somehow get loose in Vietnam, then money will be magically freed to solve the housing problem. It is, admittedly, a lovely dream. But it is just that.

The drifting and dreaming period must end once and for all. The time for jaw power is also past. Real progress must be made towards building real houses, by the hundreds of thousands, and at a price real people can aftord to pay. The one small step forward to that reality must come soon if we are ever to see the giant leap forward that will follow.

Whoos loughing?

\Y/HENEVER the public takes notice of the YY wrangle over the size of the two-by'four, the Iumber industry gets a black eye.

Several years agq when the story first gained prominence, a national TV personality sneered that the next thing the public would be stuck with would be five beers in a six pack.

A recent editorial in the San Diego Union dryly observed that "next thing you know your yardsticks will be two feet long."

Those may be funny things to say, but we doubt the lumber industry's customers are laughing much.

Ietb

This is nothing new for the people atARCO. We have been stressing the importance of Quality tor yearsand expect to for years to come. But again, we thought we would point outthemerits of good consistent gradingcareful machining with the proper equipment-and certainly not the least, fine Old-Growth Redwood timber towork with.

Hear the well-honed opinions of a lumberman who

qO WHEN President Nixon moved the u Western White House to t]le little southern California beach town of San Clemente it was a sure thing that the local lumber dealer was bound to come into a windfall of business. Right?

Wrong.

According to James Chilton, proprietor and sole employee of Chilton Lumber Co., there has been new business, but about all he has gotten out of it is the sale of some mouldings. Trouble is, the biggies in nearby Los Angeleg using the freeway system, have literally run off with the business.

Though he has president's move, to profit from sees nothing the but yet he

good for his town in the coming of Mr. Nixon. Although he hasn't met the president, he commented, "People who meet

Sfory q] s Glqnce

Distributors from wide area cash in on presidential remodeling of the western White House . local dealer consoles himself with considerable appreciation in his yard, . he predicts dim future for small retailers who ignore service.

him on the beach have a good impression of the man."

He feels Nixon could help the small businessrnan by "stopping big mergers because they eliminate competition." He also believes the President "has the little man in mind."

Nixon's move already has helped land values in San Clemente. "Houses that were on the market for a year were sold in months," said Chilton.

Regarding the peace groups with plans to demonstrate when Nixon is at the west. ern White House, Chilton noted, "I think they're on the wrong path. They only make an embarrassing situation. Besides Nixon never sees them.t'

Nixon's summer home is the old Henrv Hamilton Cotton mansion at Cotton's Point. Cotton, who died in 1952, was a prominent democrat and friend of Frank. lin Delano Roosevelt, who visited the house. The mansion borders on C"-p Pendleton, a U. S. Marine base and train. ing camp.

SERYICE with a personal touch guides Chil:.rlrrr;. n. writes up sales ticket for young

While mild in his attitude towards Nixon, he flares up when discussing, for ex. ample, plywood wholesalers' bidding hab. its.

"They stink," he said. otSorne, not all, have an utter disregard for the retailer. They've delivered materials to places I've quoted," he said, t'and when I asked them about it they said 'we canot do anything about that, itts a commercial account' or

JAMTS CHltl0ll delivers hard hitting comments on plywood wholesalers' bidding habits.

PRESIDENT NIXON A NEW NEIGHBOR

is yard singlehanded

tthat's our price to commercials.' The retailers are boxed in, they have to buy from these men as the number of suppliers decreases." Chilton believes wholesalers are doing it because they need money quickly.

His personal view of the future of the lumber industry is that the small, local retail dealer will be phased out gradually.

"Only companies with large timber holdings will be in business within I0 yearsr" he explained. He bemoans the lessening of contact between lumbermen today, stating, "it's harder for a young man to. get started and to learn the business today than it used to be." He points to the increasing competition in the industry compared with when he started. "To succeed today, a young man must have considerable capital, a thorough knowledge of the business and plenty of ability in merchandisingo' he said.

C.hilton's business credo developed during his 42 years in San Clemente is "it's personal contact that makes a small business." He believes strongly in service, in t'helping and advising customers." Just recently a lady customer was so pleased with the care he gave to working out her purchase that she ofiered him a tip.

Starting with Sun Lumber Co., then in Bevgrff Hillq Calif., in,1V24, he later

worked for J. W. Heinecke in1927, buying what is now Chilton Lumber in 1937. He's been married for 42 years and has two children and three grandchildren. He's a member of the Masons, F,lks and the American Legion and will be 66 in October.

'A first rate trap shooter, he won a new automobile in a 1961 competition.

Chilton Lumberos all time highest gross was $56,000 per month shortly after World War II. Today, as the sole employee, Ctrilton grosses $150,000 per year. "A man running his yard alone has a lot of fun; meets a lot of people, too," he explained.

The yard serves a retail area of approximately l0 square miles. Competition is formidable and includes Sun Lumber Co., Ward and Harrington and Owens Parks.

The yard used to be primarily a contractor-industrial operation, employing 12 men and running three trucks at its high point. As the high cost of money slowed building down, he began clamping down on credit because "money is drying up." Two years ago all contractor business was stopped.

Now the stress is on retail and remodeling business since most people in the area are making additions and updating their homes rather than moving to larger, more expensive dwellings.

The yard charges {or cutting lumber by the hour, depending on what the customer wants done and how regular a customer he is. No pre-fab or remodeling packages are ofiered. The yard has had no luck selling power tools and finds that small tools are often shoplifted, mainly by youngsters looking for excitement.

He picks his employees by instinct and a feel for human nature. His bookkeeper, with him for years until his father-in-law required him at his business, was pirated from Bank of America. 'oThe bank gives them good training and thoroughly checks their references," Chilton explained, "but pays lousy. I ofier them more money, raises and bonuses.tt

The yard runs a small, daily advertisement in the local San Clemente paper. Hours are from 8 a.m. to 5 p.-, Monday 'thru Friday, closed weekends.

CUST0MERS WAIIT everything from signs to paints (top-left). Customer tbottom-lefO takes advantage of paint special, 20% otf. Wood beamed ceiling (right) adds atmosphere and lumber "flavor" to main showr00m.

How to sell more insulation fhis fall

THE USE of insulation in construction

r today is an accepted fact by builders and consumers alike. However, there still exists some confusion about what "fully insulated" really means.

Many years ago, FHA established a minimum insulation standard for all new homes financed through their organization. That standard was It/Z inches in ceilings and nothing in sidewalls. Some builders today still use this as their t'standard" and promote their homes as "fully insulated."

Extensive in-use testing of insulation thickness by Owens-Corning Fiberglas Corp. has shown that this FHA standard is not adequate for today's needs. As the use of air conditioning increases and the square footage of homes gets larger, heating and cooling costs sky-rocket if proper insulation thicknesses are not used.

According to some manufacturers, 6inches of insulation in ceilings and 3-inches in sidewalls and floors is becoming the standard now and is a true measure of a 'ofully insulated" home.

Dealers are profiting today by informing their builder, remodeling and do-ityourself customers about the new standard and the advantages of full insulation.

For example, if a dealer sells I/2 inches of insulation for ceilings (FHA standard) at $50 per thousand sq. ft. in a 1500 sq. ft. home he will gross about $100. At a net profit of )0 percent, he will only pocket $10.

If the dealer converted this builder to 6-

inches in the ceiling and 3-inches in the sidewalls, his sale would have increased to $345. At the same I0 percent net profit,

Sfory cll cr Glonce

Selling up builder and retail customers to use more insulation means more profits for the dealer . sales guide for countermen tells you how to increase those sales, what to say and do.

this dealer would have now earned $34.50 or a gain of $24.50 with little additional efiort.

The key to increasing profits on insulation is selling comfort and fuel savings. Materials are available from manufacturers which vividly illustrate how a home can be made more comfortable, both summer and winter, when fully insulated. These materials also can be used to show how full insulation reduces cosls for heating and cooling.

The counterman is most important to the successful sale of upgraded insulation thickness. He should be thoroughly instructed on the advantages of the 6-inch and 3-inch insulation standard. No matter who the customer may be, the counterman should immediately be able to explain full insulation.

The cost savings story is easily explained by using a "Heating and Cooling Estimating Guide." This guide works like a slide rule and provides a comparison of

heating and cooling costs for a variety of home sizes between the FHA standard and the 6" and 3" standard.

new what typical 1500 the savings

Let's go back to our sq. ft. home and see would be for the consumer. Let's also assume this home is located in Spokane, Wash.

With just 3-inches of insulation in this home, the owner could pay $241 for heating and $63 for cooling per year. If this home were insulated with 6" and 3", the heating bill would be approximately $152 and cooling would cost about $52. This is a total yearly savings of approximately $100 to the homeowner.

If the builder bought 6" and. 3" instead of just 3" for the ceiling, the total additional cost would have been $205. In just two years, the homeowner would have paid the difierence in cost and then could be realizing as much as $I00 cost savings year after year as long as the house is in existence. The builder also benefits by reinforcing his reputation as a ooquality builder" and may additionally save on cost of heating and cooling equipment because of fewer BTU's and tonnage requirements as a result of thicker insulation.

According to a national study conducted by Owens-Corning among single-family homeowners, actual heating and cooling costs of those lived-in homes measured against estirnated costs if those homes had only FHA minimum insulation standards showed an average cost savings of $76 to the homeowner.

Sizrno DM Slfril, ?1il,lili:tr 3 J""..Y fr E"

BEAUT|FUL "Sierra" is the old Spanish word for sawtooth. Appropriately it brands a family of Simpson redwood products saw-textured and factory prefinished in stain colors reflecting the natural rugged beauty of the country inspiring its name. "Sierra Decking" is a versatile, economical new roof decking and porch decking rough-sawn from air-seasoned Merchantable Grade California redwood. The two-inch thick planks (with or without T&G) expose a textured face completely prefinished in russet brown, silver gray, soft green or in the natural redwood protected with a clear water repellent. Also available untreated, "Sierra Decking" can be left to weather naturally to the silvery gray so distinctive of redwood.

NATU RAL ADVANTAG ES "SieTTa Decking" contains a combination of all heart and sapwood stock. The all heart pieces contain nature's own protective extractives which give redwood its unique resistance to decay and insects. All heart pieces should be selected to go in the ground where exposure to soil and moisture conditions are a factor.

AD DED ADVANTAG ES "Sierra Decking" which is prefinished in stains or water repellent has Simpson's special water repellent preservative applied to the back to prevent capillary penetration or "wicking" of water through the ioints. lt further protects the product during shipping, storage and application.

EASY TO INSTALL Either surface of "Sierra Decking" may be used-the sawtextured and V-grooved face or the smooth-surfaced back. For exposed beam construction the prefinished face requires no further treatment. Untreated "Sierra Decking" can be easily stained to match any color scheme, or it can be left to weather naturally.

TOTAL ALLOWABLE LOAD IN POUNDS PER SOUARE FOOT (Live Load Plus Dead Load)

VERSATILE "Siena Decking" has many uses in interior and exterior applications. Outside, redwood's weatherability and dimensional stability make "Sierra Decking" ideal for roof decks, retaining walls, rustic siding, garden planters and shelters, playhouses, boathouses, garages, carports and other applications subject to the elemdnts. Inside, "Sierra Decking" does double duty as a rustic ceiling, flooring, sub-roofing, exposed sub-flooring or other exposed beam construction installations. "Sierra Decking" finds many time and cost-saving applications in vacation homes and cabins.

EASY MAINTENANCE Prefinished "Sierra Decking" requires only an occasional application of stain or clear water repellent to maintain its attractiveness. Untreated "Sierra Decking" can be left to weather naturally.

ECO NOMICAL In addition to the money-saving factors of versatility and durability "Sierra Decking" is economical to purchase. lt is made from Merchantable Grade redwood air-seasoned eight months or longer.

SPECIFf CATIONS "Sierra Decking" is manufactured in CRA patterns #a86 QxG) and #487 (2x8) T&G-CM V1 S ( 7c " V) with a textured face (V-face) and surfaced back or without T&G in S4S with saw-textured face. lt is supplied in 6/20' length

'Allowable Working Stresses recommended by the California Redwood Association for 2" Merchantable Dimension Redwood. t = allowable iber stress in bending E: Modulus of Elasticitv

Rely on these CATIFORNIA

INTAND I.UMBER COMPANY

P.O. Box I90 21900 Moin Street Grond Terroce Colton, Colifornio 92324

Phoner (714) 783-OO21

17 | 41 544-4451 17t41 877-2OOl

REID & WRIGHT, INC. 4838 N. Blockslone

P.O. Box 5262

Fnesno, Colifornio 93726

Phone' (209) 222-7745

assortment, plain or end matched. 'Merchantable Grade

SIMPSON TIMBER COMPANY. 2000 Washington Building, Seattle, Washington 98101

Simpson Distributors as Redwood

CATIFORNIA

SIMPSON BUILDING SUPPTY COMPANY

P.O. Box H H

Arcoto, Lolrtornro y55z I Phone, (707) 822-o371

SIMPSON BUITDING SUPPTY CO'IAPANY 1730 West l39th Street

Go.rdeno, Colifornia 90247

Phone, (213l. 321-9202

sI'\APSON BUILDING SUPPTY COMPANY

50O Mothews Streef

50nto Lloro- Lolrtornro Y5u5u Phone: {408) 296-O407

Headquarters in your area: COITORADO

GITTINGS TUIIABER CO., INC.

P.O. Box 16658 4501 Wynkoop Denver, Colorodo 80216 Phone: {303} 266-2443

Changing of the guard at the Los Angeles club

N-l'.\\ l,rr.:i(l(.nI l)rr11 5lolrruglr ,r[ 5rrrr r \ l,trtttl,t'r'(.,'. r,',,'ir,',1 llr,.:.:rrr,.l u. rr,.u presirlent,rI Los Angelt's Hoo-Ho,, t'lul, fronr Jim llarrrt's at the cltrlr's late sttnrtnt't mt:e tini1.

()ther rrt'rr oliit't'r's are J,x' Contestalrile. lst vp.: Ken Coleman. 2nd r'p. : \\'al nt'

(iar<lrrt'r. s('( .-t.n'ilsll r('r. OolI wirrrrt'rs. loll gross- Jirn [Jarrrt's: Iow nt't" l)on Oow. lst lliglrt linut'r'*as (lharlit' Strait. nrnn('r'-ul)" l)on Sullilarr. Secon<l Ilight : \\"avrrt' \\iilsorr Johrr Et'kstein: third llight: (,larrrlt' (,urrl trrrd \\"ayne (lardner'.

13oozt' lrtter'l n irrrers rvt,rc Jolrrr F,t'kstt'irr- l)on (low. Ktn Kt'noffel. John Lipani. I'-mil l-ug. liiolr Nales" llud Nelsorr" Phil Ogdt'n" l,arrv Quinlarr. Roorlr- Iloorlmarr. \\'alt Smith arrd Ot'org,-e Wallat't'. Clrrb ha,. frrll st.ht'dult' of events rrlarrnerl ior '(r9-'70 s('a,son. &

PRESENTII{G golf trophy (l) is Pete Drggs to winner Charlie Strait. (2) Ralph Hill, Walter Smith, and Bob Nales. (3) Don Sullivan, Jim Frodsham and Wayne Wilson. (4) Jim Barnes, Don Hathaway. (5) Dick Lambert, Gorge Sullivan. (6) Bob Merritt, Allan Taylor.

(7) Don Gow. (8) Pat Regan, Sterling Wolfe and Larry Quinlan. (9) John Eckstein. (10) Frank McLean and Ed Both. (11) Frank Quattrocchi selling tickets. (12) Drawing ticket is Wayne Gardner. (13) John Lipani, Don Comstock. (.|4) Swede Sawver, Ken Kenoffel.

(15) George Steele, Tom Butler. (16) Pete Diggs, Claude Lurry. (17) Roody Roodman, Claude Curry. (18) Emil Lug. (19) Behind those shades is Bud Nelson with Stan Mago. New past president Jim Barnes went out in style by winning low gross.

Redwood Grove Dedication

A DREAM which first took shape in the A minds of dedicated members of HooHoo International forty-seven years ago was realized September 13 in ceremonies which brought into reality tl-re Hoo-Hoo Redwood Memorial Grove in Prairie Creek Redwood State Park in Humboldt County, Calif.

Special tribute was given Charles D. "Le" LeMaster, who served actively in Hoo-Hoo International from 1917 until his death in 1967. For the last twenty years of his life he was Seer of the House of Ancients. It was largely his inspiration that brought about the fraternity's action to acquire a grove in memory of the men of this organization.

Many complications occurred from the 1922 beginnings toward the goal. At his death, his family hoped to dedicate at Ieast one tree to his memory. Leaders moved quickly, put the goal higher and tried for a grove. The goal now attained, a magnificent grove of mighty redwoods stands for eternity in memory of LeMaster and the international fraternity. Hoo-Hoo is the oldest and largest industrial fraternity in the U.S. Ceremonies included a banquet at the Eureka Inn, September 12. Seven rameses were in attendance: Ben Springer, the Seer, I LeRoy Stanton, Dave Davis, Ernie Wales, i Harvey Koll, Vaughn Justus and Bob I Johnson.

r In charse of the entire afiair was Larrv .7. Owen (see The Merchant Magazine, Sept., p. 12) as memorial committee chairman. Serving with him on the committee were LeRoy Stanton, Harvey Koll, At Kerper, Al Bell, and Dee Essley.

Funds to establish the grove were contributed by members of Hoo-Hoo fnterna.

tional through the Save-the-Redwoods Leazue of San Francisco. Private contribu-

Story qi d Glonce

Long a cherished goal of the international f raternity, the redwood memorial grove is now a reality . . . plaque honoring C. D. LeMaster and his efforts for the industry was also unveiled.

tions to the League are usually matched by the State of California.

The well managed ceremonies were gready aided by Humboldt Hoo-Hoo Club. President Fran Holmes first welcomed guests and outlined the program.

Larry Owen, since elected new HooHoo president, presided at the dedication ceremony. He told of tlre years of work behind the project and the zeal oL all mem. bers and working committeemen to bring it to fruition.

Keynote address was given by D. C. Essley, a lifelong personal friend of LeMaster. Essley quoted from l.eMaster's moving, poems, detailed the events of his life of service to the industry and introduced his daughter Maybelle LeMaster Pendergast who filled in for his widow, Gertrude, who was unable to attend due to recent serioug illness. Mrs. Pendergast unveiled the bronze plaque which commemorates LeMaster and Hoo-Hoo International.

A luncheon, arranged by Humboldt Hoo' Hoo president Fran Holmes, assisted ably by Lloyd Hecathorn, Frank White and Carrie Cook, followed as did tours of tle ten-acre grove,

Woslern lunber & Building Moleriob MERCHANT

C. D. LEMASTER HONORED

LeMaster Pendergast, Ernie Wales, Larry 0wen and wife. (7) Mrs. Lee Deering, Mrs. and A. L. Kerper. (8) Mrs. Dwight Curran, Ben Springer. (9) Ann Heistuman and the Merchant Magazine's A. D. Bell, Jr. (10) Jack and Mrs. Mitchel, Brad and Kay Broyles. (11) Dave Schaller, Marilyn and Roy Dunbar. (12) Hugh

Pessner, Agnes Preble, Stan Preble, Sandra Pessner, Mrs. Hugh Pessner. (13) Bill and Leonard Putnam, Les and Frances Alexander. (14) Mrs. Dee Esslev. Mr. and Mrs. Harvey Koll. A number of members ofihe Humboldt Hoo-Hoo club contributed time and effort on the luncheon following dedication.

PAYII{G TRIBUTE (l) to an old friend is D. C. Esstev. (2) The seven Rameses: Ernie Wales, Ben Springe'r. Bob Johnson, Vaughan Justus, Dave Davis, Harvey Koll and LeRoy Stanton. (3) Phil Kelty and his wife. (41 Bob and Mary Bonner, Knute Wiedman. (5) Frank White, Fran and Jean Holmes. (6) Mrs. Mae Belle

NEWS BRI EFS

Ceorgia-Pacific has acquired, with stock, rhe Hed,lund Lumber Co. and Box Canyon Lumber Co. and its subsidiary Lone Lurnber Co. The firm's operations are in Washington and ldaho; they are nnt connected with Hed.lund Lurnber Soles, Inc., No. Highlands (Sacramento), Calif. glaomy pred,ictbru from the National Association of Home Bldrs. re '69's housing starts, call for a fall below the one million level. .. other experts disagree, though.

Resid,ential construction will go from $24.6 billion in 1967 to $55.9 billion in '75 and by 1980 it uill be at #77.3 billion says the National Planning Assn.

Robert Weston ol Boise-Cascade proposes giving a preferential tax break to single family residential mortgages . effects of Hurricane Camille on the southern lwnber market are exp.ected to last another 4 months the Mt. View, Calif. planners have OK'd a lumber yard-nursery for the San Antonio shopping center C-P sales {or the 1st nine months oI '69 exceeded $900 million ; profirs ol 70 milJion represent a 25/o increase

Vermont's newest cooered' brid,ge, first in 80 years, has no metal in the structure I it's held together with oak pegs; should last 500 years say its builders . Plywood, Factors, 1nc. opens its sth Mr. Plywood store this mo. in Portland; property for a 6th has already been bought in De'nuer . . they seek additional sites in Portland.

Presiilent, Nixon's cut of.75/o in federal construction contracts has created no joy yet with builders who fail to see any short term benefits . . nuclear energy and liquiil plastic were used to strengthen the t&g strip maple floors of a Eugene, Ore., bakery; American Nouawood, did the treat' irg'.

Wider credit for mobile homes has been scorned as 'oparticularly and unfortunately ill-timed" by the home builders association Ford Motor Co. has acquired a minority interest in a small Calif. mfgr. of structural boxes that can be put together into homes ol aariaus sizes Forest Service says wood use in homes has risen from 10,000 bf. to 12,900 bf.; plywood use is also up.

Since 196I, $24 billi.on has been spent to put man on the moonl more than fiae tim.es thnt amount-$l2S billion-has been spent since 1961 just to Wy the interest on the national debt!! .

HflD Secretary George Romneyhas now joined others (see above) in predicting an annual housing start rate below one mil' lion; he blames climbing interest rates and construction costs Crown Zeller' bach Canada Ltd. said it plans an S80 million forest products complex north of Vancouver .. Cold'f.eld' Corp. has agreed to buy timber rights to about 1l million bf. a year in Canada; also to acquire Canad,ian Plywood, Corp.

Presid,ent N-ixon named Eugene Gul' ledge, president of the Nt'I. Assn. of Home Builders, to head FHA; the sena'te tnust confirrn first ... Kaibab Industries plans to buy the Welch Planing MiII, Midvale, Utah ... Columbia Plywood Sales Co. has changed its name to Colurnbia Interna' tional lim Walter says they may jump into the mobile home field in a big way ...

Weslern Lumber t Bullding Moleriols

MERCHANT

Bohemia Lumber Co. is building a $1.2 million laminated timber plant at Sagi' naw, Ore. I completion due this spring the moulding and millwork producers association has joined the Arnerican Wood, Council ... Eaans Proilucts has acquired Kicking Horse Forest Products in B. C. lor $13.8 million; it had been a wholly owned subsidiary of Cyprus Mines Corp.

A $250,000 fire at the Big B Lumber' teria in Oakland, Calif., soon a{ter the $2 million J. E. Higgins fire, is belieaed' by sorne to be the work of aiolence'oriented, rninority groupsi more than one million ft. of lumber were lost by Big B...UnHs '68 cut of 61,783,000 bf. supplied only abor/c 3O/o of the state's need Masonite plans a 2-for-1 stock split

E. !. Stanton plans a move to a new lo' cation in Cerritos (Los Angeles) about the first of the year ... New rnailing aild,ress of the Mt. States Lumber Dealers Assn. is 254 So. Sixth Easg SaJt Lo'ke City, 84L02, tel. no. stays the same ' a million dollar Hanilyman do'it-yoursell center opens in Concord, C,alif', in early Dec. ' ..

(i. S. Plywood'Champion Papers is being sued by Nt'I. Cash Register ouer & pr(rcess used for carbonless paper ' final closing price on the sale of Dierks Forest Prod' ucts to Weyerhaeuser was $317 millian; below the $325 million previously an' rrounced . . "certain liabilities" was the only explanation given..

Elliott Bay Lwnber Co., Seattle, Wash., has changed its name to Woodtape, Inc. C-P ha-q inked an agreement with the Republic ol Indonesfu. to develop more than 800,000 acres of their prime tropical hard' wood, rai,nloresls . . . the Amozon reginn of South America is the worldls largest ttop' ical hardwood area.

Starting October first: lumber futures.

Whether you're a buyer or a seller of lurnber-reoarrl less of snecies or size--this new f utures Contract can be a valuable business tool lf you buy, f utures trading can help you avoid drastic price increases. lf you sell , it can help you avoid drastic decreases.

FLrtures trading has provided the agricultural industry with valuable price protection for over a century. For the f irst time, it is being applied to lumber.

Our contract specif ies one type of lumber". But research has demonstrated conclusively that lumber prices move together. There rs a near-perf ect correlation between kiln dried. green. Douglas ancl white firs; between 2x4s and other dimensions; and between one species and another.

We urge you to study it thoroughly. Just send us the coupon for more information.

't'.16,000 boartl leet o'f randonr lettgtlt 2.t4 kiln drietl wltite ftr, F.().8. ntill , Portlatrd busi.s. L)ottrttti,ssitttt: 9-J6 a rorrnd trtn.

t- ^---- -----1

I Uentlemen. I

Dept. H

This is a brand new opportunity f or your city state zip lfl CHICAGO MERCA}ITII"E EXCHA]IGE :::I.!:; 'l1O North Franklin Street, Chicago, lllinois 6O606 _J

You can apply this contract to your lumber regardless of what they may be.

SMN@@TTH StrtI[NG

by George N. Kohn, UorfOrnn "r***nrorr" N. Kaht

Words Are Power

A sale can hang on a single word. The right word may tip the scales for your benefit. The wrong word may send you out of the buyer's office without an order, and little future chance of getting one.

Perhaps you doubt the imporiance of "mere" words. If so. think for a moment of the impact words have had on history. Such memorable phrases as "I regret that I have but one life to give my country," 'oDamn the torpedoes, full steam ahead," "I will return," and o'never before in the field of human conflict was so much been owed by so many to so few," have caught the imagination of millions of people.

What has this to do with salesmanship? Just about everything. Wards are pouer. The salesman who uses the right word at the right time has a clear field to success. He can manipulate the buyer. If he's adroit enough with words, the salesman can trigger a desired response almost anytime he wants to.

Clyde Underman, a bond salesman, has a closing technique that is phenomenal. He can predict almost to the moment when a prospect will say o'yes."

o'ff he's going to buy, one sentdnce will bring him over," Clyde said. oolt's not always the same sentence since each pros. pect has different problems."

"I try to tell from the prospect's responses and arguments what will motivate him. If he's a college man and wants his children to go to college, I inform him that tuition costs will probably be up 50 per cent by the time they are ready for college."

WORD BUILDING

The salesman needs an extensive vocabulary. He must have a ready supply of words to serve him in any selling situation. By this I do not mean that he should concentrate on learning only long "two-dollar words." The use of elongated words is sometimes mere pretentiousness on the part of an individual, Often a short word will do just as well or better. It's the meaning that is important. It is the right

B!3PRINTS FOR 8ALESMEII ...thb tu a condcnscd vcr-

doa. Each lesson is availablo ia an expanded form. in a a"plgp brochure, dzo 8l5xll, printod i!-2 colors on'whltc

!ls!, paper and ir 3-holc punchcd to fit ary standard 3- dlg bind6. Each subjcct iri this cxpandcd vcrsion is fully rad complctely dovcloped in comprehcnslvc dAaI and ln-fliffi",. self-examination quiz for Salesmetr. Prices arc as

,t to 9 copies (of cach articlo)..-.-*.-...50 ccnts eac.h

I0 to 49 copics (of cach ardclc)--31% ccats each

tq to 99 opies (of cach articlo)......____30 ccnts cach

!-@ c tlorl copica (of cach articlc).-_...__.j5 ccots cach

Ib Gotlro tcdc8 may bo prFordcrcd or hdividual srdclcs

q[t bo grdcrcd by numbcr addrcss ordcrs to tho gaot! N. Krhn Co., Markettns Conrultatrts. 5116 Trdtr*.,-Sf."r&"d."** T"' 2rz Fifth Avcauc, New

word; that's what counts.

A salesman with a poor vocabulary lacks a basic tool. Unless he has the right words at his command he will be halting and ineffective before a buyer. He will take too long to say what he wants to say and it won't come out right.

OVERCOME THE WORD PROBLEM

Here are some rules on the use of words for both speaking and writing:

l. Learn as many works as you can.

2. Use each word correctlv.

3. Rely on direct, "orr"r"t" words, rather than vague, general ones. It's better to say 'oour garden hose is guaranteed for l0 years" rather than "we carry a pretty strong hose."

4. When you've made your point, stop. Talking for its own sake will do little or nothing to impress a buyer.

5. Avoid words that are known only to a few people. Employ words that are part of your every day language.

HOT WORDS

Some words are hotter than others. Hot words are'those that elicit a favorable reaction from a buyer. They touch some nerve that brings instant response. Know. ing the prospect or customer helps the salesman in this regard, but if you plan ahead you can bring forth these words, even with strange buyers.

Supposing you are selling a tough pair of work clothes. Your prospect's store is in a mining area. You say to him: 'oThese work clothes are especially suited for mining."

The prospect perks up immediately. Many of his customers are miners and they want durable work clothing.

Some salesmen make a practice of flattering the buyer, catering to his whims, caprices, etc. This is all right i{ you don't lay it on too thick.

ACTION WORDS

The interest of a buyer must be kept at a high pitch or he will soon lose interest. You can avoid this by filling your vocabu-

lary with vigorous action words. Use words like "nowrt' "buyr" and t'order." Fire ofi such phrases as "this is the best deal you'll ever make," or "our line is practically made for your business."

Nothing will kill a sale faster than to hesitate, stall or dawdle over your presentation. And don't let doubt creep into your conversation. Exude confidence in both speech and manner. There's something catching about hesitancy or lack of drive.

, THE RIGHT PITCH

In addition to using the right words at the right time, the smart salesman also pitches his tone to that of tle buyer. For example, if the prospect is a soft spoken, quiet individual, you will not help your cause by bellowing in his face. He will resent what he believes is an attempt to intimidate him.

By the same token, a buyer who is all hustle and bustle, speaks rapidly and has a forceful manner, will require another approach. He will be impatient at a slow, drawling sales talk. He not only wants you to get to the point, but he'll probably dismiss you if you don't. The idea here is to match him in tone and tempo.

To sum up: With any kind of buyer a broad vocabulary and the ability to use it is of great importance. The power of words has produced millions of dollars in business for salesmen. It's a little like knowing the right combination to a safe. If you do, it opens immediately. In selling, if you can use words intelligently you will open the buyer's purse strings.

How well do you use words? Well enough to add substantially to your volume ? Here's a little exercise to see how you do in this department. If you can answer ttyes" to at least six questions, you have found the key to word power.

l. Do you bel,ieve the "right word" can make a sale? Yes I No fj

2. Do you spend time building your vocabulary? Yesn Notr

3. Are you using words correctly? Yesn Non

4. Do you use direct, concrete words in your sales talk? Yes E No tr

5. Do you try to find the "hot" words with prospects? Yes fl No n

6. Does your sales talk move with action words and phrases? Yes n No n

7. Do you match your tone to that of the buyer? Yes[] Non

8. Do you use words that are part of everyday speech? Yes n No tr

Whcn ordering pleasc mention Tbe Merchatrt Magazine. Listed berc are the titles of the first 24 lessonr in rhc "Smooth Selling" sales Trainlng Coursc.

l. Tho Salesurao is a 9. Rcsting Betwccn V.I.P, Rouads

2. Are You A Salesman! 10. Tho Compctitloo

3. qet Acquainted ntitl ll. Taking A Rjsk Your Compaay l. iou'ro-On-Siee 72. Playlng Thc Short Gsmc

5. Yott Can't Firo Wttb- 13. So[ins An ldea out Arnmudtiod 14. BuyiEs CoEtnlttoct Ar.

6. You Arc A Goodpill He-re -To Stay Sdcsman, Too 15. Tho Autotnatcd SdG3?. CI<xCag Tho Salo mao t. Hor To Set UD A! 15. SrDDlc. Cr!'t Til. Iatorvkry - 17. Tho-Uncpecod Loaer

Westcm Lumber & Building lloterlols MERCHANT

A T FIRST, it appears that commodity n trading is quite mysterious and quite complex.

Actually, it is similar to chess or bridge in the respect that it's easy to learn the fundamentals, but the mastery of the subject depends upon the study and devotion that an individual is willing to put into it.

Kiln-dried white fir random-lengh 2x4s produced in the northwestern states is the specie deliverable under the lumber futures contract on which trading opened Oct. I on our exchange.

The specie must meet the requirements of the Department of Agriculture's SPR 16-53, American Lumber Standards for Softwood. It must be produced in Washington, Oregon, California, Idaho, Montana and Nevada.

The Chicago Mercantile Exchange is a marketplace where members acting independently or as brokers for otlers, buy and sell commodity futures contracts calling for delivery at a later date. The exchange not only provides the physical facilities for trading but also has the added functions of formulating and enforcing rules and regulations to provide for uniformity of trading. Supply and demand create the price, not the exchange.

While the exchange takes no position in the market, it guarantees the commitment to the contract by every buyer to every seller and every seller to every buyer through its clearing house function.

The {uture market does not exist to dispose of or t4ke ,the place of normal cash marketing channels. In'fact, many of the rules and specifications of our contract were drawn up in accord with existing industry procedure. Normally, less than 5/o. of all commodity futures transactions result in actual deliverv.

When the ca.h urrd futures months mesh together, cash and future prices will be at approximately the same level. The usual course of action will be to sell your lumber in the normal marketing channels and liquidate your position in the futures market. A seller in the futures market should deliver only after he estimates his cost of production, transportation, handling and inspection charges and then cal. culates his net cost based on the futures price for which he has contracted. A futures market exists to provide the industry with price protection and not an alternate marketing system. The company manager now has a choice rather than 6hangsnot concerning where he is going to market his lumber but what price or value he can place upon his product.

HEDGING

The primary reason any company should use the futures market is to protect the value of its product by locking in 4 price either to protect a profit or minimize a loss. In simple terms, a pure hedger

Examples of how yoq

by Ronold J. Frost Vice President, Chicogo Mercontile Exchonge

always takes a position in the futures market that is opposite to his cash position, that is, what he owns.

FOR A PRODUCER

Let us say, for exdmple, that in January a producer has a supply of logs in "cold deck." Based on his experience, he real-

Slory di o Glqnce

Three commodity markets now provide futures contracts for lumber and plywood The Chicago Mercantile Exchange, New York Mercantile Exchange and the Chicago Board of Trade. While mastery of the devilishly complex futures business would likely take a lifetime, a (relatively) simple outline is presented here.

\zes that these logs will be ready for sale in April and he needs $I00 MBF to break even. After checking private and government reports, the producer expects a severe market decline. He then checks the futures market for April and finds April lumber futures at $lI0 MBF. He would then sell enough April futures to cover his log inventory.

Now, what happens in April? Let us say, for example again, tlat the cash maiket has deteriorated to $75 MBF. Because futures generally move proportionately with the cash market, the futures also would have declined, let's say, to $76 MBF. He would therefore have lost $25 MBF on the cash market but would have made $34 MBF on his futures contract when he bought it back in April for a net profit of $9 MBF.

If the cash market had gone the other way, the producer's cash gain would be offset by a loss in the futures market. But, he hedged in the first place because of market uncertainties and he wanted to protect the price he'd receive for his lumber.

Also, a lumber company, when purchasing lumber rights to national {orests, can use the futures market to hedge its stumpage bids. Lumber producers will be able

to look forward to lumber futures prices months in advance for another guide to bidding for stumpage.

However, the following adjustment must be made to adjust a Chicago futures quote to a oolocalized West Coast quote." Shipping on a 2,200 lb. basis from the Northwest amounts to $31.25 per contract to Chicago. Brokerage on 36,000 board feet basis amounts to $I.00. Let us assume margin costs at 9/o' on $400 x 6 months equals $9.00 or 50{ per thousand board feet. These costs totaling $32.75 must be subtracted from the Chicago futures to get a true West Coast price level of $77.75 in the above example.

FOR A WHOTESATER

Since a transit-wholesaler often orders lumber and has it rolling before he has a buyer, he incurs a price risk. Also, he is faced with the possibility, in some cases, with having to pay the high cost of demurrage, Because ''lqmber, prices can fluctuate as much as $20 MBF'in a week, it would be to his advantage to at'least consider the futures prices in the nearest month to protect himself against a price decline.

A distributor will be able to use the Iutures market in two ways. (I ) When futures prices appear low enough he can buy futures and virtually assure himself of a supply of lumber at what he concludes are favorable prices. This would be a buying hedge. (2) When a distributor acquires an inventory, he would simultaneously sell a futures contract. This would give him a fixed value of his inventory and protect him against adverse price movements. This would be a selling hedge.

RETAILER-HOME BUII.DER

Builders taking bids from subcontractors on a guaranteed basis generally find these bids higher than bids received on a non-guaranteed basis. Of course, with the cheaper bid, the builder incurs the risk of price fluctuations. However, with the advent of futures. the builder can ofiset this risk with a hedge.

Here is an example of one housing producer who faced the choice of sirb-contracting the framing of two tracts of houses at guaranteed lumber prices or at nonguarartteed lumber prices. The bids from

lan trade in lumber futures

one subcontractor on a guaranteed basis were $2,230 and $3,600, per house for a 42 and 50 house tract, respectively. The comparable bids from the other subcontractor on a non-guaranteed basis were 82,940 and $3,369, respectively. These guarantees were efiective through June, 1970.

The combined cost difierence of $23,730 for essentially the same services and materials is strictly due .to the risk of price fluctuations of framing lumber. In effect, the housing producer has the alternative of passing the risk of price fluctuations to the subcontractor at an average cost of $312 per house. We calculated that on the basis of one-third of a carload of lumber per house, the cost to a housing producer to hedge his purchases in a futures market would be about $15.00 of broker's commission per house

plus the interest cost of having his margin in the. brokerage account. The advantage of a futures market to a hedging producer of this size (2,000 houses per year) is obvious.

From the above examples it becomes quite evident that several key factors must be considered before an eftective hedee can be placed.

(l) A company must know the quantity of its product to be hedged. lf a producer sells more futures contracts than he needs to cover his cash position, he is speculating with the excess board feet on the futures market. If he sells less futures contracts than his cash position, he is speculating on his cash position not covered by the hedge. It is wise for a producer, processor or builder to discuss his operation with his broker in determinins the exact

number of contracts to buy or sell.

For example, a retailer who has agreed to furnish material toa home builder to construct 200 homes over a period of a year realizes that because of potential high interest rates, rising labor costs or whatever reason, the builder may eventually only sell one-half of the homes in his intended project. Therefore, the retail yard may want to hedge only one-half the lumber he has agreed to sell to the homebuilder.

(2) A true hedger must know his exact costs before he can hedge properly. Knowing his costs, combined with a fixed selling price will enable the producer to determine the profitability of his operation.

(3) And again, I stress that hedged properly he will take a position in the futures market opposite to his position in tle cash market.

(4) It is important to confer with a reliable broker to determine the trading month in which the contract should be placed and other technical information.

(5) A producer must be aware of the consistency of price relationships between the various species of lumber and the various sizes of lumber.

Exclusively for California . .

GALENDAR

OCTOBER

Southern Oregon fimber Inilustries Asgn.-October 9, meeting, Rogue Valley Country Club. Medford, Ore.

National Assn. of Eomq Builders-October 9-18, fall board and builders rneeting, Convention Center, San Diego, Calif.

Ifoo-Iloo-Ette Club l-October 13, meeting, Blaraey Castle, Los Angeles.

to more qnd more Cqlifornio deqlers ond disfributors. For yeor qround supplies of dimension lumber ond precision-frimmed studs, depend on D & R.

Old Growrh Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon

Hemlock Dimension trom Westport Lumber Co., Westport, Oregon

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California,

Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially lor Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension ahd studs. ' You can reach him by calling 872-1280 or 783-0544.

National-American Yfholesale Lumber Assn. series of regional meetings: October 14, Jonathan CIub, Los Angeles; October 16, University CIub, San Francisco; October 20, Iloliday Inn Motel' Medford, Ore,; October 21, Eugene Country Club, Eugene, Ore.; October 22, Lero Club, Portland, Ore.; October 23, Windjammer' Seattle, Wash. Distribution yard and warehouse meetings: October 14, Jonathan Club, Los Angeles, and Oetober 23, \Mindjammer, Seattle, Wash.

San Joaquin Hoo-Hoo Club 3l-October 17, annual Valley Frolic, Fort Washington Golf CIub, Fresno, Calif.

Dubs, Ltd.-October 17, Ladies' Weekend, Mark Thomas Inn, Monterey, Calif.

Northwest Timber Assn.-October 17, quarterly membership meeting, Eugene, Orne.

Northern California Carpenters Conference on Apprenticeship-October 18, discussion meeting, Angels Camp fairgrounds cafeteria bldg.

Architectural Woodwork Institute-October 22-24, 17th annual convention, St. Francis Hotel, San Francisco.

Northwest Hardwood Assn.-October 23-24, annual meeting, Portland Hilton Hotel, Portland, Ore.

Alaska Loggers Assn.-October 24-26, fall rneeting, Elks Lodge, Ketchikan, Alaska.

Los Angeles IIoo-Eoo Club 2-Octobet 25-26, annual family weekend, Shadow Mountain Country Club, Palm Desert, Calif.

Phoenix IIoo-Hoo Club-October 26, golf tournament, Arizona Biltmore Hotel, Phoenix, Ariz.

National Lumber & Building Material Dealers Assn.-October 27-30, annual board of directors meeting, Arizona Biltmore Hotel, Phoenix, Ariz.

Western Material Handling & Packaging Show-October 27-29, Brooks Hall, San Francisco, Calif.

NOVEMBER

Wood Products Assn. of llawaii-November 3, board of directors meeting, Honolulu, Hawaii.

American Plywood Assn.-November 4-5, fall industry meeting, Sheraton Motor Inn, Portland, Ore.

Medford Hoo-IIoo Club 9?-November 5, president's meeting, place to be announced.

Washington State Forestry Conferenc+November 7, annual meeting, Seattle, Wash.

IIoo-IIoo-Ette Club l-November 10, meeting, place to be announced.

American Ilardboard Assn-November 11-13, annual meeting, The Mark Thomas, Monterey, Calif.

Southern Oregon fimber Industries Assn.-November 13, logger's night, North's Chuck Wagon, Medford, Ore.

Western Building Material Assn.-November 17-19, management roundtables, Tyee Motor Inn, Olympia, Wash.

Black Bart Hoo-Hoo Club l8l-November 19, concat, House of Garner, Ukiah, Calif.

IIoo-IIoo-Ette Club 8-November 20, monthly meeting, L'Omelette, Palo AIto, Calif.

Lumber Assn. of Southern California-November 20,22, annual management conference, El Mirador Hotel, Palm Springs, Calif.

DECEMBER

lYood Products Assn. of llawaii-December 1, board of directors meeting, Honolulu, flawaii.

Western Forestry & Conservation Assn.-December 2-5, conference, Ridpath Motor Hotel, Spokane, Wash.

Medford HootHoo Club 97-December 3, meeting, place to be announced.

Southern Oregon Timber Industrie€ Assn.-December 5, annual meeting, Rogue Valley Country Club, Medford, Ore.

California Redwood Assn.-December 5, board of directors meeting, San Francisco.

Black Bart Hoo-Hoo Club l8l-December 5, annual Christmas dinner-dance, Redwood Valley Grange.

Women everywhere enthusiastically approve the Eubank Swivel-Type lroning Board. Now Eubank makes available a surface mounted unit which can be installed by anyone, in new homes and old. Simply fasten tcl the wall with wood screws. Once installed, the board is out of sight. When ready {or use. the Rubank Swivel Support. made of cast aluminum, allows a wide arc of flexibility in use, while providing solid

support.

rFHE Scotchman had worn t}e same hat for fifteen years, until I finally it played out on him altogether and went to pieces. He had to buy a new one whether he wanted to or not. So he walked smilingly into the only hat store in the little town where he lived and remarked, "Well, here I am again."

A "lowbrow" i, u p"r.lr, *ho*."fur"J to be bored if there's an exit close by. ***

Father: 'oYour new little brother has just arrived."

Modern child: "S/here did he come from?"

Fatler: "From a far away country,"

Modern child: "Another damned alien."

When men speak ill of thee, live so that nobody may believe them.-Plato * * *

Two monkeys discussing evolution: "You mean to say that I'm my keeper's brother?" * *

Money used to wear a hole in your pocket. Today it can't even work up a sweat.

BY JACK DIONNE

r882-re66

ooThe new patient in Ward B is sure good looking,'o said the nurse.

o'Yes, dear,'o said the matron, "but don't wash his face. He's had that done by four nurses already this morning."

"What would I have to ,rt" ,"" fo. u iir.?"

"An anaesthetic." ***

More than one woman who henpecked her husband'has found him cuddling some chick. ***

The diplomat always remembers a woman's birthday but never herage' * + *

The big test of golf and life is not keeping out of the roughbut getting out. * * *

Hospital patient eyeing his bill: "No wonder they wore masks in the operating room.?' * * *

Don't be afraid to ask questions. They are easier to handle than dumb mistakes.

Call these numbers for all species

Los Angeles: Bob Heberle

2t3 | 723 9?61

San Francisco: Bob Macfie 41s187't-9678

Roger Schuyler (Redwood Only)

Portland: Western Lumber Sales 5031222-5561

l97O Home lmprovement Plon Set

Planning for the 1970 Home Improvement Time Program and observance of the 1970 May-National Home Improvemenl Month is well along.

It is sponsored by the National Association of Home Builders, National Home Improvement Council, National Lumber and Building Material Dealers Association and the National Remodelers Association.

In January, 1970, 100,000 Guideline for Profit tabloids will be mailed to lumber and building material dealers, home improvement contractors, builders, lending institutions, utilities, government agencies and others interested in the home improvement market.

The tabloid will contain sections illustrating and explaining manufacturer products, dealer and contractor advertising and promotion ideas and a selection of sales stimulator items. A sample of the I97O, 24 page, colorful, consumer mailer for home owners also will be included as a special pull out insert.

The mailer, (500,000 guaranteed distribution), featuring the most popular home improvement projects will have a completely "new look" in 1970 with many of the projects illustrated in full color to help create leads and business for contractors and dealers.

A number of personalization options such as an insert and individualized copy on the back cover are available for dealers.

The big Promotion Kit portfolio, containing a wealth of advertising and promotional material, is expected to have more than double its 1969 distribution. Personalization options are available and several HIT sponsors have expressed their intention of an integrated tie-in and distribution plan for 1970. The 1970 combined Sales Portfolio and Promotion Kit is an oounder-arm" portfolio containing everything needed to sell remodeling to the home owner.

The committee plans a minimum of 100 major city spectacular Home Improvement Month observances.

As before, a big section of the May issne oI Tlte Merchant Magazine will be devoted to National Home Improvement Month.

For more information on the program, write the Home Improvement Time Committee, P. O. Box I02, Carnegie, Pa. 15106.

New Mosonite Guoronlee

Masonite Corp. has announced a lifetimeof-building guarantee of its Royalcote paneling, effective Oct. l.

The paneling is "guaranteed not to split,

splinter or delaminate under normal household usage for the life of the building in which it is installed, provided installation was made in aicordance with recommended written instructions of Masonite Cotp."

Masonite will furnish, but not install, a new panel to replace any panel in which such defect appears, they state, or at its option will refund the purchase price.

Mill Rep Celebrotes 32 Yeors

Paul McCusker, owner and operator of the Douglas Fir Lumber Co. of San Francisco, is celebrating his thirty-second year as a mill representative in that city.

A native of San Francisco, he went north as a child with his contractor father and had his schooling in Portland. He began his lumber career with the Beaver Creek Lumber Co. at Tenino. Washington. Later he became associated with the Donovan Lumber Co. at Aberdeen. Washington, which company transferred him to begin his San Francisco career.

He has two married daughters, Sheila (Mrs. John Brigham) and Molly (Mrs. Harry Albert Ackley).

Paul tlc0usker

Feds Criticized by WWPA

Contrasting views on the management of timber resoure€s on federal lands were presented to 5O0 lumbermen from 12 'Western states gathered in Pordand recendy for the fall meeting of the Western Wood Products Association.

Harrison Loesch, assistant secretary of the interior for public land management, made a strong plea for balanced use and optimum productivity of some 4,0 million acres of commercial forests under his department's jurisdiction. Annual production on these lands exceeds I billion board feeto loesch said.

Edward P. Clitr, chief of the Forest Service, forecast only a 5.7 billion bf. increase in national forest productivity by 1978 to a total of 19.5 billion bf. There are more than 96 million acres of commercial forests in the national forest system.

Directors of the Western Wood Products Association gave emphatic notice that they will seek rnearrs to improve the management of the national forests.

WWPA members have long been critical of the Forest Service and the Department of Agriculture. The mill operators, in effec! are charging these federal agencies with failure to manage the national forests for optimum productivity in the face of a severe and undiminishing national need for housing materials.

Nqtionql Deoler Meet in Arizonq

For the first time. the Southwest will be the locale for the annual meeting of the National Lumber and Building Material Dealers Assn. convention.

At the Arizona Biltmore Hotel in Phoenix, Qct. 27-30, the following committees are scheduled: board of directors, executive, marketing and marketing trends, research council, legislative advisory, standards, by-laws, manufacturers council and nine district meetings.

Ladies events include a four-hour tour and luncheon. They will be joining their husbands at the "early bird" reception sponsored by a group of Southwest lumber manufacturers, and at a steak fry provided by the Arizona Retail Lumber and Builders Supply Association, as well as the traditional president's dinner.

Penberthy on the Move

The Penberthy LumbelCo., major importer and distributor of exotic wood$, has purchased l2.B acres in Los Angeles County's Dominguez area as a new ofrce and distribution center for the firm's nationwide activities. For the past 25 years Penberthy has headquartered on a S-acre plot in Vernon.

According to vp. Paul Penberthy, Jr., '!g/" receive about a half million bf. a month by ship. Moving closer to the docldng areas will greatly facilitate transportation of our products, as will. the easy access we now have to the freeway system.tt

Penbert\ reports that phase-in of the new facilities will be done slowly with an estimated minimum of five years being required to complete the entire move. Although construction plans for the full facility haven't been finalized, work will begin within three months on a new dry kiln-Penberthy is the only lumber company in the West which operates its own-and several storage buildings.

New Medford Club Officers

New officers for Medford Hoo-Hoo Club S97 have been elected. They are presideng Charles Fox, Western Lumber Inc.; vp., Alvy Bowman, Eugene F. Burrill Lumber Co. I treas., Clyde Dickerson, Delah Timber Products; sec., Merle Ober, Rogue Valley Plywood Co.

Board of directors: Keith Gordon, Western Lumber Inc.; Ron Larion, Forestglen Lumber Co.; Clint Nealy, Nelson Lumber Co.; Lew Merrill, Lew Merrill Lumber Sales; Mike Russell, White City Plywood Co.

First call Hobbs Wall for wholesale Redwood and Redwood split products, Douglas Fir and White Fir, Ponderosa and Sugar Pine, Hemlock and Cedar lumber. Depend on us to follow through with the right grades at the right prices!

Automoted New K-C Mill

Kimberly-Clark Corp. will compk'tt'ly rt:(onstruct its Mt. Shasta. Calif., sawmill to crt'att' a highly automated. high-utilizatiorr. grt'cn lunrtrer {acility. according to W. Il. \{-illiams. gen. mgr. o{ the lorest dir.. ln the planning stage lor thrce years. it will rt'quirt: an additional ycar of constructiorr lrt'fonr full opcratign. Williams said.

'f raining rvill lrt, required to der.elolr ncu. skills n('('essrlry in the operation of the highly automatt'd plant. lt rvill cost approximately $2 million.

Among new ft'atures ruill lrt' sarvs !4-12 as thick as normal : saus lhir.h ('ut to one onc-hundrcdth of an inch: automatic r:olor' coating of matt'rial lt'aving tlir, head rig; semi-automatic rorrting of material to various resaws. t'tc. (.apacitr- rr ill l,r' (r.5 rrrillion feet.

Custom Mill Exponds

I3ill Hogland of Superior (lustom \'[ill irr l.os Angeles. has erpanded his opcration Io int'lude a new mill at the newlv-opencd ,\'Iert'ury Hardwood yard located in nearl,r' Industrr.. Calif.

Thc new mill, called Ac:curate Planing. is on 2t,/2 acrt:s adjacent to the Xlercurr' Hardwoorl yard. and consists of 8.000 -.q. ft. housed in a 1,0' r 180' pole -.hed. Bill llla, k marragcs lhr' ',1)erilti"n.

SUDS-SIPPERS at annual beer festival (top-left) Vi Neal, Stahl Lumber Co., Doris Tonan, Tarter, Webster & Johnson, Hoo-Hoo-Ette club 1, host club president.

Right: Fred Scane, Larry Quinlan, Phil 0gden, Sun Lumber Co. Center-left' Pollv and Doi'man Dane,

Hallinan Mackin Lumber Co. Right, James Craver, Lovey McCarthy, Hallinan Mackin. Lower-left, Don Brown, Charlene Muller. Grand prize winners, Lu Garcia, Shirley Macks, Dorothy Hagaman of Simmons Hardwood and Barbara Huelet.

New Lumber Firm Orgonized

Cordes Langley, the president of Redwood Coast Lumber Co., has announced formation of a new company, Mendo-Lake Lumber, Inc.

Langley will be president of the nery firm. Harold Logsdun, president of the United Equipment Co., Turlock, Calif., will be vp.

The new 6rm has been organized to log

a large stand of timber in Mendocino county which was recently acquired from the U.S. Forest Service: A new mill will be built in Lake county late this fall and early winter to process the logs.

Langley also announced the addition to his Ukiah, Calif.-based company of William Openshaw, a past president of Black Bart Hoo-Hoo Club.

Burner Eliminotes Smoke

An Oregon lumberman-inventor has an a"pryrent solution to one of the industry's most troublesome problems by creating a 'ocyclone" inside a wigwam burner to eliminate smoke and lallout from the mill waste burning process.

Jerry S. Lausmann, second-generation head of Kogap Lumber Industries Corp., developed the smokeless burner after nearly three years of research, testing and experimentation at their veneer plant on the south edge of Medford, Ore.

Known as the tol-ausmann Processr" the system is expected to meet standards of the State Environmental Quality Commission

(Formerly the State Sanitary Authority) on air pollution and at the same time reduce costs of waste disposal throughout the lumber industry.

Awqrds for Wholesole Solesmen

National-American Wholesale Lumber Association has unveiled their long-awaited sales recognition program

After eighteen months of study and efiort by a special committee headed by Bill Baugh, Baugh Forest Products Corp., City of Industry, Calif., a program to recognize and honor the top performing wholesale salesmen in the forest products industry is underway. It will begin in 1960 and be a continuing award program from, year to year.

Pointing to the diversity of the NAWLA membership, Baugh reported that, 'oThe primary problem was to come up with a sales recognition program that was flenxible enough to fit large and small distribution yards, hardwood people, softwood distribution. etc."

0UlCl( break during a busy day for Cordes Langley, Redwood Coast Lumber, who recently organized anothef new company.

INVENTORIES

TnEl 0MtA LuwilgEi R SnuEi st, llNr rH.

Telephor€s: 681-5351 and 445-3347

Knoti Tied in qs New President

Hamilton Knott is the new president of the San Joaquin Hoo'Hoo Club, elected at the recent annual meeting in \risalia. Knott is with Yosemite Lumber Co. in Fresno.

Other new officers are: No. vp.o Jean Hartsock, K-Y Lumber Co.; So. vp,, Al Smith, Farmers Lumber; Sgt. at Arms, Ted Mathews, Pacific Forest Products: Sec. - treasurer. Bernard B. Barber, Jr., Bernie Barber & fusoc. Directors: Hueo Rath, Tarter, Webster & Johnson; Ted Felles, Ted Felles Co.; Bob Reid, Reid and Wright; Craig Gafiney, Bonnington Lumber; Bob Schlotthauer, Willard Lumber; Vicegerent snark, George Haire, Riverdale Lumber.

The election took place at the club's annual barbecue, this year held for the first time in Mooney Grove, Visalia. Bob Schlotthauer served as head chef. Steve Hedstrum of Visalia Lumber Co. was in charee of all the arrangements.

Compoign Slresses Croftsmonship

Craftsmanship-that elusive quality that many consumers believe has all but disappeared from today's marketplace-is the keynote of U.S. Plywood's Fall campaign for building materials dealers.

Placing the emphasis on their Craftsman line of prefinished paneling, the company has mapped out promotion designed to acquaint consumers with the advantages of purchasing paneling.

The campaign will appear in various trade magazines, shelter magazines and on TV.

BRANCH OFFICE: IOIO G. STREET, ARCATA 822-360r

Thof's How lt Goes!

"While you were thinking about it, the price of paint went up!"

PERS@NALS

Bob Mathis has opened a firm in Portland, shipping straight cars of hardwoods, and selling two alder mills'production.

Bruce Mossop, headman of Hardwoods, Inc., Seattle, spent the first week of this month fishing the Washington coast.

Wayne Gardner, Lumber Assn. of So. Calif. and his Coleen recently toured Simonsen Lumber, Smith River, Calif., guided by Simonsen's Phil Kelty.

Rolf Stolesen is back at his desk after a five week holiday in the So. Pacific, scuba diving in Tahiti and Bora Bora.

Paul F. Evans is the American Forest Institute's southwest region mgr., John E. Benneth is the new mgr. in the northwest.

William Hunt, exec. vp., Georgia-Pacific, will be the new chairman of the Economic Council, set to meet next February in Las Vegas.

Joseph l'. Carney is the new controller of Evans Products' bldg. products group.

Ernest J. \Yilson has joined mill sales for Pope & Talbot, according to P&T's Clark A. Johnson.

A. L. Patterson has been appointed mgr.- wire products sales for CF&I Steel Corp.

Richard Snider, president of Timberline Forest Products, div. of Mouldings, Inc., has returned from an eastern business trip.

Don Andrews has joined the East Asiatic Co. as asst. mgr. in Portland. Don had been with Fruit Growers Supply and was western mgr. of N-AWLA.

Rod Buchan has been moved from L.A. to Washington, D.C., to become NFPA director of bldg. codes.

David C. Davis has been promoted to gen. mgr. of Evan's Harbor MiIl, Aberdeen, Wash., according to Peter H. Koehler, div. vp.

George C. Montgomery has been elected a director of Pope & Talbot. A former director of GE, he now serves on the board of a number of blue chip companies.

Molly McCusker, daughter of Paul McCusker, head of Douglas Fir Lumber Co., San Francisco, recently married Dr. Harry Albert Ackley.

John Schick has joined Concept Environment, fnc., doing environmental studies and developing their manufactured home. John had been with Seouoia Forest Products.

Tom Williamson \as joined the American Institute of Timber Construction. He will be at Los Altos, Calif., under Tom Brassell.

Frank Ivanovich has joined Al Peirce Co., Newport Beach, Calif., as a salesman. He had been with Arthur J. Pozzi & Co.

Keith Swaner, Swaner Hardwood, Glendale, Calif., and son Gary, have returned from a business trip to the Orient.

Pat Regan and George Steele of Tartar, Webster & Johnson, Cerritos, Calif., have returned from a recent mill trip to northern Calif. and Oregon.

Norman Irons, mgr. of St. Regis Paper's Marysville lumber distribution yard on 99, above Everett, Wash., had a big grand opening on the 8rd. Ed Mason is asst. mgr.

Ernest L. Kolbe, recently retired chief forester for WWPA, has a hybrid pine on his Oregon tree farm that grew 5' 2" lasL year. Can you top this ?

S. Kent Harned, western reg:. sales mgr. for Homasote has moved his H.Q. to L.A.

Richard H. Cuebas, Whisler Hardwoods, Los Angeles, and his new bride Mary, honeymooned in Las Vegas after their Sept. 6, wedding.

Joe Digrado, Coast Planing Mill, Los Angeles, and his family, visited Joe Jr. in S.F., before he headed for Florence, Italy, to study architecture.

Joe Delappe is the new asst. mgr. at Hayward Lumber in Salinas, Calif., according to mgr. Howard Graulich.

Bill Howe, mahogany importing division, Potlatch, has completed a business trip in the East.

Bruce Guimont, Anawalt Lumber, San Fernando, Calif., and new bride Mary have returned from their honeymoon.

Bill Baugh, of Baugh Forest Products div. of S.F.I., Industry, Calif., has returned from a business trip to the home office in Arizona.

Frank Quattrocchi, mgr. of the softwood div. of Tarter, Webster and Johnson, Cerritos, Calif., has returned from vacation, Jack Behr, western public relations of Formica Corp., Los Angeles, Calif., has returned from a vacation.

REDW(l(lll, FIR AIID PIIIE TUMBER

SPI,IT REDTY(I(ID POSTS M()RTISED

RAILS, PAIIIIG & H()LIYW(I(ID SHAKES

We Speciolize in Mixed Loods! Cordes Longley

Jim llarrison, Georgia-Pacific, Berkeley, took a well-earned three week vacation and did his rubber-necking in several southern states'

Karen Reynolds, daughter of Al Re1'nolds' mgr. of L&M Building Materials in Tustin, is engaged to Mike Blasak, a salesman for L&M.

Barbara Neal has joined the office staff of Mercury Hardwood of Los Angeles.

Bob Plamondon has joined the Donald F. Mason Co.,. Los Angeles, Calif., as sales mgr.

Mike Stone has joined the sales crew of Marquart-'Wolfe Lumber Co., Newport Beach Calif. Ann Miyake has joined the office sta.ff.

Frank Bader, Ed Fountain Lumber Co., L.A., spent a recent week fishing, water skiing and houseboating with his family off the Oregon coast.

Yerlon McKinney, Pacific Hardwood Sales Co., Oakland, visited the WWPA meet in Portland, then made the Sea-Tac circuit.

Wayne Dow has joined inside sales at Monarch Mirror Door Co., Van Nuys, Calif.

Rodrigo Castro has joined the sales stafr of Potlatch Forest Products, mahogany importing div., Los Angeles. Yirginia "Ginny" Hastings is celebrating her 20th anniversary with the organization; recently joining the accounting dept, is Diana Hastings.

Frank Ruggieri, San Antonio Rigid Pole Construction is spending 2 weeks in the Los Angeles area looking over several new jobs.

Phil Chantland, Phil Chantland Lumber Co., Van Nuys, Calif., recentlY returaed from a 10 daY vacation in Hawaii.

Bob Pate, owner of Gardena Moulding, Gardena, Calif., is back on the job after a short illness.

Ken Schmidk€, vP., Coast Redwood Products, No. Long Beach, Calif., has recently been elected president of Los Angeles Harbor Shrine Club.

Max Barnette, president of Coast Redwood Products, has returned from a short business triP.

Mary Marti of Coast Redwood Prod;ucts, is now Mrs. Douglas Baker. She honeYmooned in Hawaii.

Donna Stage has recently joined the office staff of Formica Corp. in Los Angeles.

John Wyss, mgr., Ray Lumber Co., Lake Havasu, Ariz., has doubled his outdoor storage.

Louis Caslin and Irving Sugarman are the new owners of the former Diablo Lumber Co., Pittsburg, Calif. It's now Caslin Lumber. Former owner Ebrl Y. McClintock has retired.

Chuck Soule is Kaiser Gyp's' new San Jose, Calif., rep.

Dick Fenton, So. Calif. Plywood Assn., and son Dick Jr. have been getting in some early Fall sailing sessions.

Dick Schiller, Owens Parks Lumber Co., Los Angeles, is recovering after a recent operation.

Stu Jones of A, L. Hoover Lumber Co., San Marino, Calif., returned from a recent pack trip in the High Sierras.

l,toyd Webb just wrapped up a Pacific NW mill trip for Lane Lumber of L.A.

Harlan Winslow of Tacoma Lumber Sales, Arcadia, Calif,, and wife Iva vacationed in Hawaii.

Ann Rogers, receptionist at Arrowsmith Hardware, Los Angeles, is now Mrs. Patrick Law.

Charles R. "Ray" Milin, Owens-Parks Lumber Co. president, was feted by the organization recently at a surprise 75th birthday partY.

Dick Freeman, So-CaI Commercial Steel, is back in L.A. after a quick business jaunt to San Diego.

Lee Fink, mgr., Michael Regan Co., Long Beach, Calif., took a recent business trip east.

Barbara Reyes and Sharon Dewees are two comely additions to the order desk at Cal Panel & Veneer in Los Angeles. Paul Patapofr is the new office mgr.

Bany Heppner, Atlas Lumber Co., L.A., has been promoted to outside salesman after completing their training progr.am.

Lloyd Olsen's Crenshaw Lumber Co., Los Angeles, Calif., is building a two-story office building.

Ken Bass, The Plywood Co', Culver City, Calif., reports their first annual jamboree sale, featuring a band, Miss Plywood Co. of Calif', a free triP to Las Vegas plus $100 cash and prizes every hour, was a success.

Maurice Rotkern, co-owner' H & H Lumber Co., Los Angeles, says his yard is being built up to handle business increases.

Jack Peterson, owner' Clearwater Lumber Co., Paramount, Calif., is building a mobile home park in Yorba Linda.

A United staff of veteran lumbermen experienced in handling the requirements of the retail dealer

United in their effort to provide prompt, etficient service on wholesaleorders from our

United inventory of prime sottwood lumber maintained with the retail dealer's needs in mind.

That Extra So meth ing

A NUMBER of recent happenings un- I r doubtedly will have a great influence on lumber and building materials dealers in the months ahead. Certainly each of these situations bears day-to-day following plus action where required.

The most noteworthy developments I am referring to include President Nixon's call Ior a 75/o reduction in public construction, a drop in new building contracts during August for the third straight month, and the current mortgage money situation which has helped to put new apartrnent construction ahead of new single-family starts in July for tlle second month in a row.

Retail dealers would be well advised, it appears, to keep a closer watch on accounts receivable from contracting firms as all indications are that money will become even harder to obtain in the months ahead. I realize this is a ticklish situation at times when it comes to dealing with builders and contractors, but prudence should reign,

Another thought is the importance of general retail sales to homeowners. Without these sales, many will tell you" there will be fewer lumber and building materiaf dealers tomorrow.

To see the recent effect of "tight money,' you need only to drive up and down the streets of the medium-priced neighiorhoods in your area. As you are doing so, note the lurge nimber of _remodeling projects that have been completed recently or are still under construction.

Homeowners faced with needs for more space are adding rooms at a rapid pace. They are converting garages to family rooms. They are adding carpetg etc.

It's been said before, but certainly bears repeating at this time-take a new look at your homeowner trade and see what you can do to increase sales in this direction.

Montqnq Building Moteriol Deqlers Associqtion

325 Fuffcr Avcnur. Hclcnc, lilontono 59601. 11061 1,,.2-2120 1-.1,,e-

IUIANY FACTORS

.-i -- -** -i ririG NNONTANA NtrWS

By R. V. PETERSEI{ executive Yice president

beyond his control

J-Yl are shaping the destiny of the average building material dealer.

The money market and its cost fluctua' tions, the materials market subjected to the vagaries of changing economic conditions, the whims and moods of the consumer, the constant change in product availability and usage, the varying productivity and increasing cost of labor. All lhese factorsand many more-are working in concert to force the dealer to try to create and control his sales opportunity. New products and new product usages must be presented to his customers. New concepts in construction and technological changes, require sell-

ing by alert, trained, knowledgeable sales people. The aggressive, progressive dealer recognizes the need for continual training and up-grading of sales personnel within his organization, and the need for continuing educational programs. Only in this way can he expect to meet the challenge of the changing market.

It is encouraging to talk with dealers and have them admit that they are busy in spite of money shortages and high interest rates and the comparative absence of new construction. All indications seem to point to the probability that the repair, improvement and remodel business should maintain fair momentum through the fall months and into winter.

In recent monthso much dealer attention has been required in trying to understand

and comply with Regulation Z. It is appro. priate perhaps to remind all of the need to comply with the wage-hour regulations, particularly as regards keeping payroll records as prescribed by law.

Merged Firm Now Speciolizes

The lively firm of Eugene'Willamette Lumber Co. in Eugene, Oregon, is now spe' cializing in cutting planks and timber; sizes are available up to 30" x 30" and in lengths to I0U.

In 1967 Emerald Lumber Sales, headed by D. P. "Chuck" Johnson, merged with Eugene-Willamette and operates now under the latter name. Partners are W. B. ooBill" Johnson and "Swede" Johnson. Same name but not related. Bill is a twenty year veteran in the business and a graduate of the University of Washing' ton. Swede racks up twenty-five years and is a University of Oregon man. When Ore' gon meets Washington on the Big Game day the partners don't speak.

Bill's family is an old pioneer stock, his great grandfather having homesteaded near Hillsboro before Oregon was a state.

Housing Breqkthrough Cloimed

A dramatic new approach to housing construction technology, using rigid polyurethane foam panels has been announced by Modular Concepts, Inc., of Gardena, Calif. The company says its code-approval panels, incorporated into a modular housing system, make possible rapid construction of large quantities of quality low-cost housing with superior improvements in insulation, technology and other important features. It already has erected a two-bedroom home in six hours with only four men.

The panels are code-approved by FHA, VA and the International Conference of Building Officials.

Modular Concepts' board chairman, John F. O'Grady, a former assistant to Vice Admiral Hyman G. Rickover of atomic sub fame, said the new urethane core panels soon will be found in housing developments in the Pacific Northwest, California, Colorado, Arizona, Nevada and Alaska.

'oBasically, what we're doing is applying modern chemistry to the construction industry," said O'Grady. "We've developed a patented process by which the urethane foam is inserted into a sandwich panel on the job site with low-cost portable equipment."

The completed panel is two inches thick and four feet wide.

NAWLA's Annuol Regionol Meets

National-American Wholesale Lumber Association has scheduled the first regional meetings of their annual l7-meeting regional tour. They are held each fall in seventeen key locations throughout the U.S. and Canada and annually draw an attendance of over 500 wholesaler personnel at the local level.

Starting in Los Angeles, Oct. 14, meetings will run in San Francisco, Medford, Eugene, Portland, Seattle and Vancouver, B.C.

Distribution yard and warehouse meetings will be held Oct. 14 in Los Angeles, and Oct. 24 in Seattle.

EoUlPillEllT

designed specificolly for ihe retoil lumber & building mqteriqls deoler. Write or phone for our free cololog todoy.

Wcrtern Lurnbcr & Building ltotcriolc IIERCHANT

N@RTHWtrST NtrWS

By ROSS KINCAID executive vice president

IIELEGATES TO the recent all-industry U conference qot first hand information on trading in limber futures from Richard M. Emlaw, a commodity specialist with Merrill Lynch, Pierce, Fenner and Smith. Emlaw gave facts on how the futures trading works, what it isn how it will af' fect plywood and lumber markets and how it concerns segments of the building material and lumber industry. Another good meeting, this year's conference gave members an experience and exchange o{ facts with all segments of the industry. More on this meeting later.

From the Vance Building GrouP, came the following interesting rePort: Building material wholesalers have strengthened their position in the market place. Sales at last report were lqnnin-g ;bse to 3O/o ahead of last year. Although slackening of housing production will probably slow down sales, 1969 should be a record year. Even more significant than sales gain is the growing trend to out-of' warehouse sales vs. direct shipments. Ac' cording to a new NBMDA study, out'of' warehouse sales climbed to 76.6/o in 1968 I0/o higher than in 1959. The trend should accelerate as money remains tight and costly. Smart retailers are shifting in' ventory cost and control problems to whole' sale distributors.

Woes Mount for Housing IndustrY

Replacement of on-site lalor with factory fabrication has been proposed as a way to help meet America's critical housing re' quirements over the next 3O year!.-

Guy O. Mabry, Owens'Corning Fiberglas Corp., has cited census bureau ,statistics to establish the need for an enormous increase in housing construction by the end of this century.

o'The population increase in the next 30 years-estimated at 160 million peopleiepresents more people than the total U.S' population in L939," Mabry said._ ''To satisfy this growth we'll have to build an average of 2.5 million housing units every year through 1999. This year, however, construction for.ecasts show that we'll put up only 1.6 million units-almost I million

How big are building materials retailers in hardware and allied lines? Vance points up a strong trend to product line diversification, especially among consumer'orl' ented products' Hqre's how important these lines are on a stocking basis by perpercentages: hardware, 93.2% of dealers stocking it; hand tools,76,4/s of dealers; power tools, 62.7/o and electrical sup' ptiesi 53.4ft). Biggest surprise wasthat these lour product groups accounted f-or almost 20/o oI total sales or about $125,' 000 per dealer, substantially -greater than sales by typical hardware retailers'

The WBMA board unanimously adopted a resolution to express to all U'S' senators and representatives from Western's fourstate region its full support o{ the National Forest fimber Supply Act of 1969' This resolution has been conveyed to the senators and representatives.

WBMA's post-exposition South Pacific tour, February l4'March 9, I97O, includes the following people as of early September: (There ur" tiill openings; so, if you -plan to join this exciting tour "down under," cali or write the WBMA office now') Mr. & Mrs. Wilbur Plett, Marion Nuss' baumer, S. H. Gourlay, William Gordon, Charles Kudlac, Al Disdero, Frank Rima, Herb Franke, Robert Slettedahl, Kent Rubow, Fred Ahrend, Mrs. Mildred Klug, A. E. Lundgren, Thaxter Reed, John Ket' tenring and Mrs' I-. C. ScharPf'

less than demand."

Lack of on-site labor, he believes, is one reason the residential building industry cannot meet its construction goals. o'This shortage has reached diro proportions," he said. "it poses a more serious obstacle than any other single factor, including tight *ot ry and outmoded building codes. Of all of the building trades, only the electrical workers-with a 20 per cent jump---show an increase worthy of mention during the past five years."

o'The.beneficiary of this shortage of onsite labor is the mobile home industry," Mabry said. "With current sales exceeding 300,000 units a year, it may well be that many of tomorrow's would'be apartment dwellers and home owners will wind up in mobile homes.

G-PDonqtes Redwood Lqnd

Two of California's most beautiful coastal redwood groves, held 69 years for public enjoyment by Georgia-Pacific Corp. have been given to The Nature Conservancy, which in turn donated the lands to the State of California.

The 390 acres, worth about $6 million, lie along Route 36 about 12 miles southeast of Fortuna, Calif., and coastal highway U.S. 10I. Spectacular redwood groves, developed over thl years by flooding of the Van Duzen river and bearing redwoods from seedling age to between 400 and 800 years old, form the bulk of the gift land.

Wqll Froming Done by Mochine

The first use in the West of factory-built frame sections, constructed automatically by machines using pre-punched tapes, are in a new tract of homes midway between Los Angeles and San Diego, Calif.

Fabricated by the builder's wholly-owned subsidiary, Vertical Systems, Inc., the machines frame sections 8 ft. high and 2 ft.. 16 ft. in length in seconds. Taken to the site, one carpenter and two laborers erect the frame of a one-story house in less than one hour.

Construction Controcls Increqse

The Dodge Index of construction contract value advanced sharply in August.

"August's sharp upturn was more the result of a concentration of large projects than a revival of the sustained strong demand for construction that prevailed earlier this year," observed George A. Christie, chief economist for F. W'. Dodee.

THtr ARIZONA SGENtr

SecretaryManager

THE ARIZONA association is very forr tunate this vear in havine the National Lumber and Building MaLrial Dealers Association select Phoenix for their 1969 annual meeting. The dates are October 2630 and the Arizona Biltmore Hotel is meeting headquarters.

The Arizona lumber and building materials industry is going all out in support of the meeting by sponsoring several events. The Phoenix Hoo-Hoo club is sponsoring a golf tournament on Sunday, Oct. 26, at the Arizona Biltmore Country club course.

Southwest Forest Industries, Kaibab Industries and Duke City Lumber Co. are sponsoring the "early bird reception" on Sunday evening, Oct. 26. The Arizona association is sponsoring the cocktail party and steak fry on Monday the 27th.

Every Arizona dealer should plan to attend this fine meeting, since it will give him the opportunity to meet building material dealers from all parts oI the United States. The dealer discussion forums scheduled for Monday and Wednesday will give the dealer an opportunity to discuss common subjects that deal with his industry.

Registration intormation has been mailed to association members to enable them to plan their schedules and register early for the meeting.

Additional information on the meeting appears in another part of this issue of The Merchant Magazine.

Teco Now o Privote Compony

Timber Engineering Co. of Washington, D. C., and Eugene, Oregon, long identified with products and services relating to forest products, is now a privately owned corporation, according to newly elected president Ralph H. Gloss. Louis A. Patron' sky, Eugene, Oregon, moves to vp-treasurer, and David R. Norcross to vp-secretary. The three officers have been active in the company for many years.

The new officers succeed forest industry principals who were officers under its prior ownership by the National Forest Products Association.

A New No,me: Cloverdqle lumber

Cloverdale Lumber, Inc. is the new corporate name for Precision Wood Products, according to company officer John H. Bryson.

The firm does custom kiln drying and manufactures band sawed redwood, fir, pine, alder and oak. The Cloverdale, Calif., company also sells laminated furniture stock, mouldings and cut stock.

Monufocturer Exponds Agoin

G&T Enterprises, Orange, Calif., manufacturers of marble bathroom tops and wooden bathroom cabinets has once again expanded its manufacturing, warehouse and office facilities, this time to 42,000 sq. ft.

How to Quolify o Truck Lessor

"Rose colored glasses have no place in negotiations between a full-service truck Iessor and lessee," warns W. E. Cotner of National Truck Leasing Systems.

He defines a lease as a substitute for ownership usually written for t}e o'vehicle's useful life"-three to six years for power units, four to eight years for trailers-with all truck related services supplied except drivers. otlf a lessor, due to ignorance of your business or in anxiety to 'get the accounto' or if a lessee, in misguided confidence, feels that a low rate based on overextended depreciation is a bargain, both parties will be unhappy in the long run.

"No problerns will be solved," he said, "by going with a low-rate, no-profit lessor. A real pro in this business," he continued, o'will want to know as much or more than you do about your truck operation. He'll want tc know about tire experience. payloads, terrain and srade conditions at the

various plants, methods of loading and unloading, scale for the drivers and average longevity, hours when equipment is available for service. If these, and other, questions aren't asked and the prospective lessor quotes a rate on the first call-watch out ! Unless he's had prior successful experience in your particular type of truck operation, there's something wrong."

Other factors that should influence the choice of a truck lessor include stability of personnel and how well they are living up to their service commitments with other lessees in your area.

Book Sides with Lumbermen

California's redwood lumbermen, often pictured as the darkest o{ conservation villains, may have accomplished more to place the best of the coast redwoods in public parks than any other group--including the

Save-the-Redwoods League.

That claim is made in "The Redwood's," a paperback book released October I by Popular Library, Inc. of New York.

More than a score of park donations and pledges by timber interests are detailed by author Kramer Adams, a free-lance writer and conseryation director of California Redwood Association.

The recent donation by Georgia-Pacific Corp. of a $6 million grove of redwoods on the Van Duzen River is only the latest example in an industrial tradition that spans 67 years, Adams states. The G-P gesture was hailed by the Nature Conservancy as "the largest single gift in the history of the American conservation movement."

The earliest benefactor was redwood lumberman Henry L. Middleton, who donated I,300 acres to California's first state park at Big Basin, Santa Cruz County. That was in 1902, 16 years before establishment of the Save-the-Redwoods Leasue.

Tw@mty=[=five Yeel"s Ago

As reported in the October, 1944 issue of The

R. R. "Bob" Leishman, with A. L. "Gus" Hoover, returned from a visit to Pacific Lumber Co's. Scotia mill.

George F. Gerlinger, president, National Lumber Mfg. Assn., and Williamette Valley Lumber Co., Dallas, Ore., recently visited San Francisco.

Carl R. Moore, president, Cape Arago Lumber Co., Empire, Ore., was in the San Francisco bay area recently.

'W'. W. Forrest is the new lumber distributor for J. H. Pomeroy & Co., Inc.

Jerry Pearce is now operating a redwood sawmill at Branscomb, Calif.

Don Kesselring, rnanager, U.S. Plywood Corp,, Oakland, recently visited the company's Chicago headquarters.

Hugh W'. Handley, sales manager, Van Arsdale-Harris Lumber, San Francisco, returned from vacationing at Minenal, in Lassen National Park, Calif.

Roddy Mulholland, vp., California Panel & Veneer Co., Los Angeles, returned from an Eastern business trip.

A. E. Wolff, manager, Kilpatrick & Co., San Francisco, returned from a 10 day Pacific Northwest business trip.

R. O. Wilson, R. O. Wilson & Son Lumber Co., Berkeley, Calif. spent two weeks in southern California recently.

Albert A. Kelley, Alameda, Calif., wholesale lumberman spent two weeks calling on Oregon mills.

Frank Parkinson, shipping clerk, wholesale dept., San Pedro Lumber Co., Los Angeles, recently vacationed in the Bishop district.

Bill Davis, Pope & Talbot, Inc., lumber div., Los Angeles, was back from a two week No. Calif, vacation.

Wayne Mullin, Mullin Lumber Co., Los Angeles, is on a three week business trip to Chicago.

Chas. Gartin, Oregon Lumber Sales, Eugene, Ore., spent a few days recently in Los Angeles.

Clint Laughlin, E. J. Stanton & Son, recently made a business trip to Oregon' Theodore "Ted" Back, sales manager, Back Panel Co., Los Angeles, vacationed at Huntington Lake, Fresno County, Calif.

Jim Chase, Cy \Yardle and Walter Beardsley of the Los Angeles staff of San Pedro Lumber Co., vacationed at Lake Wohlford, San Diego County.

Hawk Huey, Phoenix, Ariz., wholesale lumberman, spent the past week in Venice, Calif.

Art Penberthy, Tacoma Lumber Sales Co., Los Angeles, has been on a business trip to the Pacific Northwest.

Fred B. Smales, manager, California div., U. S. Plywood Corp., Los Angeles, made an air trip to San Francisco.

George C. Phillips, T'acoma Lumber Sales, Los Angeles, recently completed a 30 day trip calling on west coast sawmills.

Merchant, est. 1922

Russ McCoy, McCoy Lumber Co., Hemet, Calif.. was in San Francisco recently on business.

E. E. Abrahamson, Hammond Lumber Co., Samoa, Calif., visited Los Angeles recently. Dale Burns, assistant sales manager, Medford Corp., Medford, Ore., and Mrs. Burns made a trip to Los Angeles and San Francisco this month.

Adolph E. Wanke, Wanke Panel Co., Portland, Ore., was elected a director of the National Plywood Distributors Assn. Lieut. Eric Hexberg, formerly sales manager, Anglo California Lumber Co., Los Angeles, visited a lumber yard in the interior of China.

F. A. "Pete" Toste, Toste Lumber Co., Los Angeles, called on sawmills in the redwood region.

W. B. Wickersham, manager of Pope & Talbot, Los Angeles office, spent last week in San Francisco,

A. B. "Bert" McKee, general manager, San Pedro Lumber Co., Los Angeles, was in San Francisco on business.

Carl Ilornibrook, sales manager, and Fred Shallock, president, Ewauna Box Co., Klamath Falls, Ore., were in Los Angeles on business.

D. Normen Cords, manager, pine dept., Wendling-Nathan Co., San Francisco, returned from calling on pine mills in No. Calif. and So. Ore.

Ncw Products, promotions qnd soles qids Fnoduct you ccrn use to build sales qnd profits!

Ncws

New Tile Series

Gail fnternational's "Tessin Series,,, glazed vitreous floor and wall tile, is the latest decorative product of a traditionally conservative and utilitarian German-made brand. Tessin is frostproof, heat resistant, resistant to chemicals, impact, stain and wear. It is harder than steel on the Mohs Scale and is easy to clean.

tone, yet is dark enough to be neutral. Price will be the same as,f 101 black, which stays in the line.

Along with slate, Mercer announced four additional colors: 5272 cocoanut tan, a new interior shade; S305 avocado; ff402 shell white and f508 bronze.

WRITE: The Merchant Magazine, E?B So. Lake Ave., Pasadena, Calif. g1101.

Keep Out Burglors

Three designs for residential entry doors, each available in a variety of antique finishes, have been introduced by Weslock Co. The units are the first two-piece entry handle keylocks offered by the company to provide a distinctive front door installation. Capri, Moroccan and Cortez designs include a total of seven styles.

WRITE: The Merchant Magazine, SZB So. Lake Ave., Pasadcna, Calif. 91101.

Notched Wire Dispenser

USM Corp. has two general purpose wires on a nervly designed dispenser. Made of heavy duty steel, the welded dispenser encloses a wire coil preventing unraveling when the reel is not in use. Wire is removed from inside of the reel.

insulite siding, pre-painted, premium primed and rough-sawn Philipphe mahogany. The system is guaranteed for 10 years when used with vinyl-bond soffit panels.

WRITD: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Eosy Moil Box, Post

Gerome Mfg. Co. has a mail box post for ne-w installations or for bringing existing mail boxes up to post office requirements.

Installs in minutes, no digging, no cementing; upright steel post is driven right into the ground. Mounting base and support bracket are attached to the post and tightened with enclosed set screws. Bolts are included to attach mail box to post.

New decorative line

Tessin comes in 11 earth colors, some with crackle, some smooth. Two colors incorporate a clear glaze. The 4',x8', floor and wall tile has a coarsely scored back for thin setting bed techniques. Delivery is from U.S. watehouses.

\ilRITE: The Merchant Magazine, 5?B So. Lake Ave., Pasadena, Calif. 91101.

Reusoble Sondpoper

Reported to last longer than ordinary sandpaper, Flex-I-Grit reusable sandpaper is an abrasive coated mylar sheet. Mylar permits greater flexibility, won't crack or peel as easily as ordinary sandpaper.

Flex-I-Grit is waterproof and can be used wet or dry. It's packaged for self-service or pegboard display. Each package contains four sheets of assorted grits and retails for 991. Twenty-five packages in a display box. Three displays in a hardware shipper.

TIIRITE: The Merchant Magazine, STB So. Lake Ave., Pasadena, Calif. g1101.

Slote or Block Cove?

Mercer Plastics Co. introduced f102 slate cove base, a specific move to replace black. Desigued to eliminate the harsh look of black, SL02 slate casts a slightly rcddish

Inside dispenser with fast cutting

Notched into the reel is a built-in cut- ter with which the galvanized or nylon wire can be cut to size. Reel-O-Wire is available in galvanized wire of 18, 20 and 24 gattge stock and nylon wire of 1?, 18 and 20 gauge stock.

WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.

Belter System

An improved soffit fascia system has been introduced by Boise Cascade Building Products. The former wall channel moulding has been completely redesigned to accommodate Vinyl-bond insulite siding as the sofrit panel.

Most other BC .products can also be incorporated into this soffit system: primed

A guide line shows exactly how deep post should be driven into the ground. List price is $4.95. Kit does not include mailbox.

W'RITE: The Merchant Magazine, b?B So. Lake Ave., Pasadena, Calif. 91101.

Non-Flommoble,Adrhesive

A water-dispensed, clear, synthetic resin adhesive that is non-flammable during ap- plication and does not give off solvent fumes is available from 3M Co. It bonds almost all types of materials and, provides a strong, flexible bond.

Scotch-Grip industrial adhesive 4213 is highly resistant and can be applied with a r:oller, br-ush, flow or spray. The adhesive provides an overlap shear strength of 500 psi when bonding plastic laminate to wood and a 180 degree peel strength of 8 to lb lbs. per inch width when bonding supported vinyl to wood.

WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.

Perfect Coverup

Double-strip construction and self-sealing thermoplastic adhesive spots have been combined by Bird & Son to produce Architect 70 roofing shingles.

The newly designed asphalt ,,shake', shingle has a textured look. It carries the

Weslern Lumber & Building Mqteriols ,TAERCHANT

UL class "C" label for wind and fire resistance ancl is sold with a 25 year warranty against imperfection.

change-over flom one task to another and eliminates operator training in programming and systems.

The computer system is available in several purchase and lease plans, starting at $695 per month.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Locked-ln Protection

Protective hardware has been added to Gerwin Industries' Thrift-Pac line. To encourage serve yourself sales, the five new devices are marketed with a free display for use on wall or counter.

It measures 727/+" x 36 7116" with a 5" exposed surface, a 2" headlap and weighs 345 lbs. per square. There are about 80 shingles to the square, packaged in five bundles, 16 shingles per bundle.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

TP Siding

Forest tp (tempered and primed) hardboard smooth primed lap siding is manufactured in 16' lengths with 12" and. 9r/2" widths. Both widths have edge guide lines to assist in fast installations.

Matching panel siding, tempered for exterior durability, is produced in 4' widths and in lengths up to 16'. Surface patterns include plain panels with square edges, or v or u grooved sheets with shiplap edges. Both lap and panel siding can be ordered with a textured surface. All products are sold with factory applied. baked on primers.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Speciolized Doto Processing

"Lumberjac-I," developed by Clary Datacomp Systems, Inc., solves the problem of price changes and proflt squeezes by making current price and profit data available, item by item, when needed. The integrated circuit, self-contained, desk size system eliminates dependence on computer service bureaus or time-sharing services.

Protective hardware

The line includes: a jimmy-ploof lock which installs with two screws; a window Iock which permits windows to be locked in a partially open position; a hotel/motel type chain guard and two heavy duty door bolts.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

No Peeling Necessory

Armstrong Cork Co. has developed 12" x 12" foam backed carpet tiles which can be pressed into place as they are taken from the package. There is no tape to apply to the floor and nothing to peel from the tile back.

The tiles can be removed and replaced in position with little affect on their holding power. Tile backs don't adhere to one another in the package. The adhesive won't dry out from exposure to air and won't fail if water is spilled on a completed installation.

Suggested retail price of the patterned tile series, called Cavalcade, is about 79f per sq. ft. Plain Cielito series is 10( less. Merchandising kits are available.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Vorocious Eoter

Smooth processing

The unit features prepackaged, industrytested plug-in programs. This software permits immediate application and instant

A variety of grades of sawdust and wood chips can be made by Document Disintegration, Inc's. hammermill employing two stationary hammers and screens tro t1n" and up. D.D.I.'s hammermill takes scrap in any

For Mansard & Gambrel roofs

form, including metal or plastic, and pu,lverizes it to sawdust at speeds from 1500 lbs. per hour to 4000. Larger capacity machines are available.

The hammermill will take all shapes and sizes of wood without sorting and reduce them to a variety of grades. Optional drive motot, air handling system, conveyor feed and gearing are available,

WRITD: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.

New Brick Pockoging

Packa3ing for Dacor miracle brick stacks in a minimum of space on showroom shelves, Corner numerals in large type indicate the design and color of brick within. Specifics on package contents are marked on both sides of each package.

The brick-like wall facing is Dacor miracle brick. It's a polyester "molding', about

Humidity in o Hurry

An addition to the Leigh Products TurboFlo Iine of humidifiers, with capacity to supply humidity fot a 2400 sq. ft. house of average construction, is the largest model in the line. Turbo-Flo 3000 is driven by an

Bright, legible new packaging Y+" thick, weighing four ounces. Miracle bricks are the same height, length and color of real brick. Dacor brick is light weight, easy to put up, colorfast, nonporous and easily maintained. It's fire retardant and can be put up with adhesive, Styles include: colonial white, white and red oak bark, used brick, white Roman and antique klinker.

IVRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.

Coronotion Hordwqre

The Coronation line of decorative hardware from Hyer Hardware Mfg. Co. inclubes knobs, pulls, pendants, back plates and matching hinges. The ornate hardware fits the decorative trend in designing cabinets and furniture, particularly kitchen "furttiture.t'

Hyer Coronation has received acceptance from cabinet and furniture manufacturers, mobile homes and hardware distributors.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Ponels for Men

Masonite Corp. Spanish oak and Cape Cod maple have been introduced to the Royalcote line. Suited for masculine habitat, Spanish oak's 'simulated woodgrain finish has a plank efrect heightened by a mixture of light and dark tones. Grooves in the 4'x 8' panels are random spaced.

Cape Cod maple is a woody panel with a modern appeaxance. Planks in 4'x 8'hardboard stand out because their glazed tones range from bold to subdued.

WRITE: The Merchant Magazine, 573 So. Lake Ave,, Pasadena, Calif. 91101.

Hot and humid air turbine using the air movement created by the furnace blower.

Warm air passing over evaporator discs converts moisture into water vapor and distributes it. No electrical connections or humidistats are required. Newly developed valve float improves operation.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Liff Truck lmprovemenl

A retractable overhead guard, permitting lift truck operators to move from highstacking to low-clearance areas without physically removing the guard, is available from Clark Equipment Co.

For cushion tired, gas or electric powered Clark lift trucks in the 2000 to 5000 lbs. capacity range, the hydraulieally operated guard enables the driver to negotiate low clearances. From behind the steering wheel, the operator actuates the guard to lift up and fold behind him in about 10 seconds, like a converlible top.

TIRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Old World Glqss

Panels resembling multicolor, old, world decorator glass have been designed by K-S-H, Inc. Previously, K-Lux panels were available only in crystals or single color.

Standard panel sizes ar'e 16" x 72',24" x 48",24" x 72" and 48" x 96". Retail price is calculated on the basis of 60d-$1.20 per sq. ft., depending on design.

Three multicolor designs bring to 12 the number of embossed patterns, from classical hobnail to abstract modern. More than 50 pattern and color combinations are possible.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Greqt Overheod

Chandelier ceiling, an advanced type of residential ceiling by Armstrong Cork Co., is made from a base material developed by Armstrong research. First patterns to be in-

Worrcm Lumbcr & Euilding Mqtcriolt lfERCl{ANI

troduced include two acoustical eeiling tiles and one nonacoustical.

Trilon base material permits sculptured styling effects formerly not used in manufactured ceilings. Chandelier tiles designed for residential use eliminate edge bevels. Price is suggested 2908:AO per sq. ft. at retail.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Home Adhesive Cenlers

The II. B. Fuller Co. is in the retail adhesives field with the introduction of display racks and a full line of do-it-yourself ad-

take delivery on four Profit Cruiser mobile display vans. P & C vans take the display room to the dealet's front door. Sales personnel can make a convenient presentation ofthelatestP&Cgoods.

WBITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Mony Truss Designs

A two man truss assembly designed to produce a wide range of truss designs-flat, monopitch, scissors, fink and king post-is announced by Idaco.

The "Tracker" requires two operators and is said to be capable of producing 100 to 150 trusses per day. Several systems of tables may be set up on the same truck providing additional production.

High Quality truss configuration and full plate penetration is claimed with the use of

Fast set up and versatility

Idaco's hydraulic, double acting platen press head principle. Other features cited are: fast set up, minimum floor space requirements and low cost investments.

\ilRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

ls This Your Copy of The lt/lerchant?

Adhesive merchandiser hesive products. The "consumer center" display rack is easily assembled and maintained.

The company also has a comprehensive how-to project guide showing the type of glue to be used for each job, from installation of paneling to mending dishware.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Free Reader Service

For further informqtion on qll New Products ond New Lileroture, write The Merchont Magozine, 573 So. Loke Ave., Posodeno, Colif.9ll0l. Pleqse mention issue dote ond poge number so we con process your request foster!

New Bothroom Ponels

Formica Corp. introduced white spindrift pattern into its panel system 202 line. The white background has wide usage in bathroom applications.

Tlle paneling is available in sizes from 3' x 8' to 5' x 10'. The 202 line includes four woodgrains, six marbles and 10 other selections.

WRITE: The Merchant Magazine, 673 So. Lake Ave., Pasadena, Calif. 91101.

Over Hill & Dole

"To every Middlesex, village and farm . . ," fantasizes P & C Tool Co., could be the cry of its r,egional managers as they

Furnoce Porls

Armstrong Furnace Co. has available Eeplacement Parts CataLogs. Catalogs specify complete furnace model numbers, series numbers, parts numbers and names of required items for gas and oil fired furnaces of Armstrong, Toridheet and Williams Furnace Cos.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Spoce ond Fun

More fun as well as space can be added to most existing homes through constructing a western wood deck. Numerous decks are illustrated in a free, color booklet from the Wood Products Industry Fund.

WRITD: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Shut Up Nexf Door!

Simpson Timber Co. sound barrier board is a specially manufactured 4'x 8'x Yz" struc-

nn n trn LrUcw LLttctratutr@

tural insulating wall board, Given are the results of fire rating tests, sound transmission tests, specs, technical data and drawings of construction design.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Lifl Truck Courses

Five study courses on powered lift trucks and a course on safety training observation were added to the programmed instruction courses from Du Pont. Lift truck courses include: .Loods and their Efrects; Maintaining Control; The Professi,ona,I Operator; Lift Truck, Operation and Load, Handling.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Window, Door Stsndqnds

A recommended standard for wood windows and another for hardwood flush doors is available from the National 'Wood-

work Manufacturers Assn. The wood window standard consolidates information previously contained in eight publications. Door standards include hardboard and plastic-faced types.

WRITE: The Merchant Maeazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Free Service

For further informotion on oll New Literolure items, wrile The Merchont Mogazine, 573 So. Loke Ave., Posodeno, Colif. 9l l0l. Pleose m,ention issue dole so we con process your request fosler!

Cedor Closets

Case history sheet explains advantages of using Cedarline panels for lining cedar closets. Easy to install as ordinary wallboard, it saves time, reduces waste. Cedarline is 700% aromatic Tennessee red cedar.

WRITD: The Merchant Magazine, 573 So. Lake Ave., Pasadena. Calif. 91101.

"Working Forest"

Union Pacific Railroad's 28Yz minute motion picture "The Working Forest" stresses forest management, total utilization of the forest harvest and multiple

use of the working foresL Scientific forestry, including cutting and growing, from the propagation of seedling trees planted on tree farms to harvesting ripe trees when the crop is ready are presented.

TVRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Insuloting Sheorhing

Super - strong insulating sheathing from Simpson Timber Co. provides greater racking strength than ordinary insulating sheathing. High insulating value lessens heat transmission. Literature provides specifications, technical data, racking strength test results, application instructions and a photograph of the sheathing.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Cedqr Siding

Clear Western Bed, Ced,ar Sid,ings in Apartments and Tounhouses is an 8 p. brochure with 14 full color photographs, illustrating exteriors, interiors and various patterns of bevel siding and paneling available. Both saw textured and smooth siding and paneling are illustrated in this Western Red Cedar Lumber Assn. booklet.

\MRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Pets get the swing of it in as little as five minutes. Save their masten a lot of trips to the door. No more barking, mewing and scratching at the door. E Swinging parts of the Pet-Dor are flexible rubber for pet safety. Permanent magnets keep them shut when not in use. No drafts or dust. Frame is sturdy, anodized aluminum. A locking panel is provided for security. The Pet-Dor can be installed in door panels or walls. Two sizes accommodate those small cats or even German Shepherds. n For pet orvners who want quality, and dealers who want profitable sales, the Johnson Pet-Dor really swings. I For brochure and price schedule, write to Johnson Pet-Dor Inc., P.0. Box 643, Northridge, California 91324

Statement of ownership, manasement and circulation (Act of October 23, L962? Section 4309, Title 39,'United State Code). 1. Date of filins Sept. 26, l969i 2.Title of publication. Western Lumber & Buildins Materials Merchait: -3, Frequencv of issue, monthly; 4. 'Iaation of known office oF publication, 573 So: Lake Ave., 'Pasadma, Calif. 91101; 5. Ipcation of the headquarters or seneral busines olfices of the publishers (not printers), 573 So. Lake Ave., Pasadena, C'alif.91101; 6. Names and addrmes of publisher, editor and manasins editor: A. D. Bell. Ir.. oublisher. 573 So. Lake Ave.. Pasidena, Calif. 91101. Daiid"Cutlrr, editor, 57] -So. Lat<e Arje., Pasadena, Calif. 91101.7, Owner. (If owned by a orporation, its name and address must be stated and alw imediately thereundei thc nims and addressre of stakholdere owninq or holdinc 1 Dercent oi more of total amouot of stqk. lf nd owned bv a corooraiion, the nimes -and addresses of the individual ownen must be siven. if owned bv i partnership or other unincorporated fim, its name and address, -as well as that of dach individual- must be given).- California Lumber Merchant, lic., 573 So. Lake Ave,, Pasadena, Calif.9lt01. Name, A. D. Bell, Jr.,573 So. Lake Ave., Pasadena, Calif. 91101; name, David Cutler,573 So. Lake Ave., Pasadena, Calif.9l101. 8. Known bondholdere, mortgag€es,,and orher security holders owning.or holding 1 prrcent or more or tmat amouDt ot Donos, mortgage3 or otner securlttes (tt tnere are none, so stater, none. 9, Not applicable. 10. Extent and nature of circrrlation. A. Total number cooies printed (net press run), averagc number copies each issue durinq the prrceding- 12 months, 5,0001 actual number oT copies of sirigle issue published ndarest tir filing ?ate, 5,000. B: Paid circulation, 1. Salei through -dealers aid carriers, street vendoin and counter sales, none. 2. NIail subrriptions, average number opies each issue durins preedinq 12 months, 3,900: actual numbei of copies of sinsle-issue published nearmi io filins-date, 4,000. C- Toial paid circulation. averase numbir copies iach issue durine precedine 12 months, 3,900: aitual number of copief of sinele isue oublished neareii io filinq-date, +,000. D, Free distribution (includiire samplesf bv mail. carrier or other means!-averaqe number copies each issrre durinE-precedins t2 month* 800: actual number of copies of sinqle- isue published neareit io filins- date. 800. E. T&al dis- tribution (sum of C anil D) aveiage number copies each-issue'durins precedinz 12 months, 4,700; actual number of opia of sinsle issue published nearesit6 filins date. 4,700. F. Office ur, leftoer, unmmnted, spoiled aiter Drinting, averaee n*umb€i copies each issue during preceding 12 months, 300; actual number-of copiei of sinclc issue published nearct io filine date, 300. G. Total (sum of E & F<hould eoual ict prss iun shown in A), average number copia each issue during preceding 12 honthr. 5,000; actual number of opies of sinele issue published nearet io filine-date, 5.000. I certify. that the statments made by me above are correct and completi. (Signiture of editor) David Cutler.

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NEW REDWOOD GROVE

David Cutler, Editor

The Merchant

573 S. Lake .Ave., Pasadena, Calif. 91101.

Dear Dave: Thank you for running that very nice and flattering article. (The Merchant Magazine, Sept. P. 12). I appreciate it very much and I have been getting a great deal of comment from my friends and associates about it. It obviously will take some doing on my part to live up to all of those nice things that were said about me.

I am wondering, Dave, if you could send me about four copies of this issue since I have a few relatives and business associates who won't really believe these things unless they see it in print.

Incidently, our Hoo-Hoo Memorial Grove dedication went off quite well as you have probably heard from your representatives present and I am quite sure that those who were interested in the purposes of this dedication urere pleased with the day. So I wish to thank you very much for having both the reception at Eureka on Friday evening and the Saturday dedication at the Grove, so well covered, Sincerely,

Larry Owen P.O. Box 677 Lafayette, Calif. 94549

EVEREIT OPENING

David Cutler, Editor

The Merchant 573 So. Lake Ave. Pasadena, Calif. 91101

Dear Dave:

We were surprised and delighted to see the coverage of the PGL Everett Open House in the September issue of The Merchant. The pictures and the story were great!

W'e've never quite considered PGL Company as a "chain" operation as your caption to the artiele read, and wondered what firm you were refering to in the index. Lo and Behold, it was us!!!

Thanks again for excellent coverage ofttnumber nine" opening.

Cordially,

Chuck Lauber Advertising and Sales Promotion Manager

Palmer G. Lewis Co., Inc.

4 So. Idaho St. Seattle, Wash. 98134

BUY

P'ONEERS

REDWOOD

AIR-DRIED KILN-DRIED GREEN STUDSPOSTSSPTIT PRODUCIS

u[,\

l\pJ

Production & Home Office Fred HolmesCcrrl ForceJim Buckner P.O. Box 665Ft. Brugg, Colif. 95437 Phone VOT\ 964-4058 Fred C. HOLMES TUMBER COI,IPANY Bay Area Phil Gosslin {Ooklqndl Phone (4151 533-53:16

Po3luons wanted 25, a wor4 mtnbnum 22 words (22 words : $5.50). All others 8Ei, a word, mln. 20 words (20 words : $7.00). Phone number counts as one word. Boxed ads tl extra. Fancy heabllne or borders $2 extra. Box numbered ads add S1.

HEIP WANTED

ESTABLISHDD CAIIT.ORNIA lumbeT and wood products wholesale distributlon company has openings in the San Francisco and Los Angeles areas for experlenced and ambltious men. Salary plus commission and frlnges, Average salesman earns $2000 per month after one year. Write box 6 c/o thls publlcatlon. (Our people know of this ad.)

EXPDBIDNCED OUTSIDE contractor salesman, lumber and roof trusses, truss take off, Salary oDen commensurate wlth exDerlence. Mall r6sume to Solana Lumber Company, P.O. Box c' Solana Beach, Caltf. 920?5 (San Diego County).

IMITEDIATE OPENINGS--4 managers to $2OOO0 per year; 6 asst. managers to $15,000 per yr. Rapidly expandlng chaln of lumber & hardware discount stores ln So. Calif. Tremendous career opportunlty in our modern, new stores. Send resume now! Write box 11" c/o The Merchant Magazine.

ITARDWOOD SALES]VIAN interested in advancement lnto management. Sales experience ln Northern California and the Bay Area. Must be aggressive and have a thorough knowledge of hardwoods. Send experience and educational background to box 13 c,/o The Merchant Mag- azlne.

SALES MANAGDR needed for retail lumber and building materlals yard. Must have retail experience, Tremendous opportunity for right man. San Fernando Valley location, Salary open. Write box 12 c/o The Merchant Magazlne.

Gflassfifffied Advemtfisem@rDts

HELP WANTED

IIARDWARD DEPT. IIANACIER. Western Log Angeles retail lumber and hardware Co. needs top man to head hardware dept. Prefer someone familiar with lumber sales. Send resume. Write box 224.

BUTII)ING tr[ATEBtrAL and lumberman, sober, industrlous, 20 years experience, seeks employ- ment in either retail or wholesale operation. Excellent background ln purchasing and sales. Prefer L.A. basin area. Resume on request. Write box 14.

COIINTEB MAN wanted. Experlenced ln lumber and hardware. Salary open. Boand-Daly Lumber, 7103 Flrestone Blvd., Downey, Callf. Phone (213) ?73-0361.

TOP NOTCII aggresslve lumber wholesaler in Southern Callfornia needs honest hardworklng salesman lor top money Job, Reply box 9.

Get Results With MERCHANT MAGAZINE

CLASSIFIED ADS!

All that's needed is a phone call or a short note to your friends at The Merchant. Let us help you write it. We're here to serve you.

Call: (213) 792-3623 or (213) 792-4098

Weslem Lunrbcr & Bullding lAalcrloh IiERCHANT

Names of advertlsers uslng a box number caDnot be released. Address all replles to box number shown ln ad ln care of lho Merohant llagazlne, 578 3o. Iako Ave., Pasadena, Oallf. 9llol. I)eadllne tot ool)y ls the 2llth. To call ln an ad: (21$) 702-4008.

PIOSITION WANTED

OBANGE COIINTY or Long Beach, Calll. Twenty years experlence in management, wholesale, retail estimating, construction. Able to invest. For resume, write box 8 c,/o The Merchant Magazine.

FOR SAI-E

USED EQIIIPMENT for sale: two C-40-B Clark forkllfts. 4,000 lbs. capacity, 196,6-1967 models. Hunter Woodworks, Inc., 1235 East 223rd SL, Carson, Callfornla. ( 2a3, 175-2544, (213) 835ffi1L.

SERVICES OFFERED

i'OIINNY TIIE LI]MBTN LOAI) SIGN PnINTEB

Speclalizing ln danger flags, slde-load stgns, Job cards, etc. John WellerJs Prlntlng, 184t2 W. 169th St., cardena, Caltf. 90247. Phone (213) 676-7522 or 823-?606.

LI'MBEB HAIIITNG c-Q TRUCTfiNG @., (213) RA 3-655? and RA 3-2138, 7151 Telegraph Rd., Los Angeles, Caltf.90022.

FOR TEASE

CITY OI' fNDUSTRY: Operable wholesale or track lumber yard. Air conditioned offices. Storage buildings. cas tanks, repair pit, railroad trackage, etc. Two to six acres available. See your broker or call (213) 336-1261.

T}IE KEY

CORPORATION

WHOLESALE LUMBER 191 No. Lib.Bor l49.Rioln,Calil. Telefiwne Area Code 714 . 875-20@

SANFORD.IUSSIER, INC.

DISTRIBUTORS AND WHOLESATERS

Ook Sroir TreqdsThresholds

Door SillsHordwood Mouldings ond Pqnel-Wqll

ond DomesticPhilippineJoponese Hordwoods

Wqrehouse Mlivery or Carlood Shipmenfs

610I SO. VAN NESS AVENUE Los Angetes, Colif. g@47 (2131 AXminster 2-918t

N,lItrRGHANT nnA(HAzINtr BUVtrRzs GUIDtr

tOS ANGELES

IUMEER AND IUMBER PNODUCTS

Amolicqn Hqrdwood Co. *.-.-..-...--..-..-l2l3l 7 19-1235

Arcotq R€dwood Co. .---.-----...........-....-.-,..(2t 3l 936-1818

Bough For6t Productt Corp. .....-...-.-.....(213) 330.7451

B€qm Indu3lrie! (Hewnrife) .---.-..-.-.-..-.-...(2131 968-/t601

SoiseCoscode, Union Iumber Region ..-...(714)

Sqles .....................-.........(21 31

Coor Hqd lsmb€r & Plywood ...-....-.....(2131 831-5261

Cwon Foreil Induslries ------..-.-...----...-....-.(213) 451-5601

Doolcy & Co. .-....-.--...-.-.-..-........-..(213) ED 6-t261

E5!hr & Son, D. C........-..-.....-...-...(2131 RA3-1147

Eubonk & Son, l. H.----...-----..-------------..-..(213)678-3887

For Wqt Fir Sqlq ....-........---.----.............-(2,| 3) 2,t5-31 3l

Flt & Plnc lumbs Co, ---............-....---.(213) Vl 9-3109

Founloln lumber Co., 8d....-..-..-.-....t213) fU 3-1381

Fremonl Forort Products ....*..-......-..(2131 lA 3-96/33

Goll.h.r Hordwood Co. -..-...--......-...(2131 Pl,2-3796

Gorgio-Pocific Corp. ([umbcr].......-..(213) RA3-9261

G6rslq-Pccific Corp. (Plywood).-...--(213) RA3-9261

Gorslq-Pqclflc Corp. .........-..--...,..-..(2131 TR 7-5643

llolllnqn Moctin lumbcr Co....--...,..-.....(213) 685-4506

Hedlund lumber 5oles, Inc..-.-.-.----........---(805)495-1083

Hiff Iumber Co., Mqx---.-.-.......---...---..--,(213) MU 1.261O

Huff lumber Co. ...-....-....-...-....-..-...(2131 SP 3.4846

Indepondent Buildins Motedol3 Co. .....---(213) 636-83115

Ione Iumber Co. .---.....-........---.........-....(213) AN 9.0674

lo3hl.ry, Dwid E. .....-.-....-..---.-l2l3l CH5.8805

lrlqrquorl-Wolfo Lumber Co. ....--...-.-.--.---(21 3) 525-1 194

Muluof Mouldins ond lsmber Co...--...12131 FA 1.0877

Nclh lumber Soler, A, *........---.----,rl31 872.1280

Orsood, Robcrt S. .......--..-...-...-..12131 W 2-5278

Pocific Fir Sol€s ........--.......-.-.-.-.--.--------.,-...(213) 682-3533

Pqciflc Lunber Co., Thc,..-....-......-...(2131 Ct 3.9078

Pocific-ilodison lumbcr €o.....-..-.-...-{213l SP3-2292

Pon A:ioiic lroding Co., tnc..---.------...-...(2131 268-272t

Pcirce Compony, Al .......---.....................-..(2131 626.560t

Pcnberlhy lumbcr Co. --.--.(2131 LU 3-45t1

Rolondo Lunber Co., lnc.----------.----(2'13) ZEnilh 9.88/t3

Roundr [umb* Co. ....-.-..---...-(213) 445.2896

Rel lumber Seryic" ..-...--....-..-.----------..-....(21 3i 232-5521

Sonford-Luulcr, lac. --.-.---...1213, AX 2.9181

Simmonr Hordwood lumber Co. .......-.....(213) 723.6156

Simpron Euilding Supply Co...--...--.....-.....(21 3l 321.9202

Solth Boy Rcdwood Co. -.-..-......-..........-(2131 SP2-5258

Slohl iumber Co. ....-.*.-.-.-.*l2l3l AN 3-6844

Slandqrd Lumbor Co., Inc. .......--.............(2t31 685-4041

Slerlins Iunber Co, ..------.------.......---.-.--..(21 3] MA 7-6353

Summil lum,ber Co. ..-.----.--.----.---......--...--.(21 3) 636-571 5

Sun lumbd Co, ...-..-...*.*.-.--..i2t31 T7S-1251

Tqcono Lumbcr Sole:, Inc. .......-......-...(213) MU l-6361

Tortcr, Wabsfe. & Johnson, Inc,.........-...(2131 773-92OO

Torter, Wcbder & Johnron, Inc. (Von Nuyrl .............-(2t31 796-7056

lwln Horbor: Sola; Cp....*..-...*.-.-...(2131 625.8133

Unlt d Whke. lumbcr Co....-..-.-..--..(2t3] OV 5.5600

Unlled Stot6 Plywood Corp...-.....-,-.l2l3l tU 3-31ll

U.S. Plywood Corp. (Glcndolcl.......-.....(2131 Ct,t-2t33

U.S. Plywood Corp. (long 8ochl...-.-......-...HE

2-390t

Vono Lumber Co. ...-....-......--....*...(2131 AN 9-0607

Wcndlins-Nothon Co. .-..-..........---.-...----(2t3t CU 3-9078

W.y.rhocu$r Conpqny ...-...-.........-.....121 3l Rt 8.5/t5l

Worehouss (Anohoim) ..........--..-....---.--.(71 41 772-SggO

Wholcolc Fo'e3t Producfr ...-....-...........(2131 583-6013

Wodlond P.oducl.----------.----.--...-..----...---(7l,tl NA

2-3456

Wrisht Precision Fo.sii Producrs--..------....(213) 877-3098

TREATED I-UA.tBER_POI.ES_PII.INGS_TIES

Xoppers Conpony ...---(2131 830.2860

Son Anlonio Conetruction Co.----.-....--..-----(21 31773-1503

Tr€oted Polo Builders, Inc,------.-.........-.--..(71 4) 986.1166

r r f r.woRK-DooRs-MOUt D| NGS_

8UI I.DING TAATERIAI.S_PAI NT_HARDWARE_EIC.

Bsllrcod Co., lhe ..-..----.-...--....--...--......(2t31 629-351 I

SOUTHERN CATIFORN

Son Bemordino - Rlverside

Sqntq Ano Aroo

Ador,/Hifits ..--.-..--........(711't 525-1791

B.ffw@d Co., Thc -.._.-.**..(7111 538-882t

Boire Coscode. Union lumber ncgion ...-._(Ztll 511-0611

Cqrlow Co. -.-...-.....----(7t4) 825-0672

Fromcn & Co., St phon c. *.-.-..(Zl4t OR 3.3500

poreio-Pocific Wqrchout. ...._.--a7t4) OV 4-5353

Hqrbor-.lumbcr

SU l.6tZO

Douslos Fir lumber Co.----.....-...------.---..(41 5] DO 2-6027

Forsylh Hordwood Co, ..............-.......---------.t41 5l 292-01 5l

Gorgio.Pcclf ic Corp. ....-...-...--......-...(.tl 5) 871 -9578

Hollinon Alockin lumber Co. .--..-.........(/rl5) 167-8110

Higsinr tumber Co., J. E. ............--.---....(4t51 VA 1-g7t{

Hobbr Wqll lumbcr Co., Ine---.-...1415] Fl 6-6000

Jordon Componies .-.-.....--...-.-_-.-..--..--..-(415) 312-608/-

Lqmon lomber Co, -.-........-.-.....-..-.....-.(415] yU 2-1376

Poclflc f,ombor Cp.. Iha- . _-*.lal5l 771.1700

Pqromino hmber Co. ..(4t51 421-5f90

Rolondo Lumb"r Co., Inc, ...........----........(41 5l 167-0600

Sifmorco, fnfqmqllonql -..-.--.(/tl5l' 776-12Cf

lorlor, Wlbsler & John3on, Inc. ...-......(4151 PR 6-lt2OO

Unlted Slctca Plywood Corp, ....-....-.--.-(/tt5l JU 6-5005

Wcndllng.Nothon Co. -..*-.--.-.--trtl5t SU t-5363

SASH-DOORS-WtNDOW$-I OU rDt NGS

BUI TDING TAATERIAI.S_PAINT_HARDWARE_ETC. TREATED I.UMBER_POI.ES

Koppcrr Co., Inc. .-.-......-....-..-..-.....--..-{41 5) 692-3330

Wcndling.Nothqn Co. ..-...-..-..-....--......-...SUfl6r | -5363

SPECIAT SERVICES

Rcdwood In:peclion Scrlcr -...--..-EX

GREAIER BAY AREA I.UMBER AND IUMBER PRODUCTS

2-7880

Alkinron-Stulz Co. ...--..-.-.--......--.-......--......-3,15-1621

Ecllwood Co., The --.............**......--.........(408) 356-2600

Eoldt-Beocon Lumber Co. ......--.--.-......--.(415) 527-3lll

Bonnington lumbcr Go. -..-..Ot 8-2881 CaliforniqtumberSolss --------.--(.t15)534-'1004 Colifornio Plywood Corp, .-...-...--..-----...-..-.(41 5) 652.51 53 Cpl-Pq<ific Solc: Corp. ...--...933-0600 Doors Inc. .-....-.-...-....-(415) 96'|-9200

Georslo-Poclflc Corp. -.-.--.-.---.-...-...849-0561

G@tgio-Pqclflc Corp.

Bcverly llcnufoclurlng 6. -*.---...(2131 755-856l

Corlow Co. (Pqcoimo) (2131 899.5208

Corlow Co. (Los Anseler) --.------.---...(2t3l 233-6291

Curry & Sorenrcn --.-.....(213) 118-1115

Ddcor Monufocluring Co., lnc.----.....---.--(2131 680-9926

Dcft, lnc. ..--..-....-......-l2l3l 775-2929

Griffin For6t Produ€ts .......----...-...........(71lt) 193-1519

llofmes Hqrdwore ond Soles Cq. ............(213) 685-7750

Johnron Pcl-Dor, lnc. ..-.--.------...........(213) 319-1971

lloplc 8foi,, Inc. .....-...-..-.-.-..-........-.--(213) OX 8-2536

ilcrcn Supplla, lna ---.-.--...--..(2131 AN 9.0657

Nordohl l onutqcturtng Co. -..*..-.--..1213) 819-2675

Sto-tuba, Inc...-..-....--.............---............----t2t3i 771-1574

Sholl D@t & Plywood Corp..-*--...(2t31 CU 3.8t25

Torler, Webiler & Johnpn ...-.-------..--.-..--.(2t 3l 773-9200

Tlnbcrllnr For.tt Productr, Ina---..12131 860-3822

Woodlond Product.-.--------...-... -...-....-..-171 1l NA,l-5678

C€tl Pltrins ,ltlll --.*.---*1213) fiA 2.lt8l (2r3t 875.n63 t3l No r.5a3r

Srntcc-..12t3) NO t.5/a3l

ilothany R{t-A-Skill ...-........-----...-.....(21 3) 38t -5255

lilloml.Cony ,tits. Co. ....-...-......-t2t3, Z/3-85tf

lllonl.Colrr ....-...-......-(2t3, Z/:f-85tr

Nlllai -c-rp. (2131 rU 3-t056

So.Cal Comncrciol St6l ...-....------ :(21?l 685-5t70

Sommrlbcll-SpcrdtpoGc ...--....-....-.........(2t 3l 923-0686

tUrlEER HAtl'DllNG AND SHIPPINGT CARRTERS

i-Q Truckins Co. -..........--..-.-....................(213) 723-6557 [6 lqmb.r Houling.-....--------.....--..------..-..(2t3) 596-t555

NNtrRGHANT NflAG-AZINtr BUYtrRzS GUIDtr

PACIFIC NORTHWEST STATES

WAgHINGTON

Am80Y Int'1. Popcr €o../long-B€ll Dlv. .............-(206) 423-2110

toNcvrEw Int'f. Popcr Co./Lone-Betl Dlv. .......-....(206, 123'2110

SEATTtE Kccfsr & Assoc., Clyde P.-.--..-.---....--------..-(206) 525'7936

G.oolo-Poclfic Corp. -....--.-..........-...(206l rtlA 4-6838

f,mfr Co., Potmcr G. l205l 621.6661

WHITE CITY

@rp. ----.---....--.--...(503) 3,15-4356

Ald.. l^qnufocturins Co.-.--.--.----.--.--------..-.(5031 826.,1088

colonADo

COLORADO SPRINGS

U.3. Plywood ...-.......-...(303) 636-5021

DCNVER U. S. Plwood .....*...(3031 222'1751

D.nv.r R.rrvo Supply Co. ....-....--.........(3031 2Y2-909O

Gcrrlo-Poclflc Corp. ...............-..........-...(303) 623'5101

Koppm Co.. Inc. ...-......--........*.-...-J3031 531-61?!

W.y.rhcrur.r Co. .........-.......-..--...........1303! 433-8571

RICARDO J. GUTIERREZ

Ricardo J. Gutierrez, owner of a lumber company in Nicaragua, died in Matagalpa, Nicaragua. He was 65.

Dick Gutierrez established his reputation in San Francisco in the '20s and '30s as manager of the Redwood Export Co. For some years prior to that he had worked in the export department of Little River Redwood Co., San Francisco. He also served as honorary consul of Guatemala in San Francisco from 1938 to 1940-

He moved back to Nicaragua during World War II and started The Caravan Trading Co., his own lumber firm. He lived in both Matagalpa and Coral Gables, Florida.

fle is survived by his widow, Lucha; four sons; a daughter; a brother, J. Salvador Gutierrez, San Francisco; and two sisters.

ROBERT WUEST

Robert Tfuest, pioneer plywood rnanufaeturer and founding member of the Douglas Fir Plywood Association, died during September in Aberdeen, Vy'ash. IIe was 80.

Mr. Wuest founded a plywood company at Sedro Woolley, 'Wash., in 1922 and later established West Coast Plywood Co. in Aberdeen. IIe was vice president of the DFPA in 1938 and 1939.

IIATI CUCKTER

Dan Cuckler died unexpectedly at his hcime in San Jose, Calif., August 11.

He was employed by Georgia-Pacific Corp. for 15 years, where he was an inside salesman at the San Jose warehouse for about five years. Prior to this he had been at the Salinas warehouse. Mr. Cuckler also worked for retail yards in the Salinas, Calif., atea.

Survivors include a daughter, Darlene of Atascadero; two sisters, a brother and five grandchildren.

CUSTOM KILN DRYING I3OMcAPAcITY

A,TANUFACTURERS OF BAND SA,WED REDWOOD, F'.R, P'NE, ALDER, OAK LAMINATED FURNITURE STOCK, MOULDINGS, CUT STOCK

cLovERDALE

two timber sizers . large timbers & wide sizes our speciatty large matcher with profiles . resawing, fence cutting . timming timbers: square, bevel

Clark Ratber, mill su.perintend.ent and, cbief grad,er, checks neu, 24tx 24" timber sizer featuring one d,ay serui.ce for fresh timbers.

One of lnland's tNao resaTus uhil'e tirnber is being satu-sized,,

Mel Stockuell, uitb ouer perience, sets up tbe 8" matcber for pattern uork,

40 years m.illing exxI8" Stetson-Ross

Neut timber sizer and, 60" resarL,, Inland, bas soutrher,n California's largest timber inuentoryr.

$TmA[[000m the eu"rity Leaderin,6s