Merchant Magazine - September 1973

erchondising and News leqder-Since 1922

Our one gigantic failure.

This one we just couldn't quite handle.

A 110-ft piece of 2 x 10 redwood requested by a lady, who, although very nice, we think stricken with slight delusions of grandeur.

Actually, we never did find out what she wanted it for (maybe her husband could tell us), we just had to say, sadly, we couldn't fill the order.

Happily, that's something we don't have to do very often at Rounds. Because over the years

we've built up quite a business with a very simple strategy. Find things other people can't find. Or won't take the time to find.

Like odd loLs and mixed batches. Or the too small, the unusual, and the hard-to-find. Quite frankly, our strategy has been very successful.

It's built us a coast-to-coast reputation.

Yes. at times, too good a reputation.

Are you getting the service you need? Moving your lumber & forest products between the eight Western States?

With your support, we can provide lt!

We have trucks delivering daily in Washington, Oregon, California, Utah, ldaho, Nevada, New Mexico and Arizona. We are a fast growing service minded company.

Top Quality Buildings At Approximately Half the Cost of Conventional Buildings

Fast, efficient construction crews erect these strong buildings in an amazingly short time.

Original construction methods and machines, including our hydraulic scaffold truck, insure you of top quality for lowest cost.

o all poles are cemented to a depth of 6'

o never needs painting-won't rub off on clothes

o insurance rates considerably less

yet full coverage

o all buildings engineered and designed by licensed civil engineers

o Call San Antonio today !

Yes, San Antonio Construction can build better buildings for less money lor you. These attractive buildings will improve your property and are built to last. Using pressure-treated poles which will last 30 years or longer, they Frank Ruggieri,

Mgr.

Hwy. 99 W. one mile south of Williams, California P. O. Box 837

Area Code

are safe against wind, earthquake, and weather hazards because ol their rigid construction. Their improved design meets all building code requirements and there are no long hraces lo interlere with equipment.

Frank Ruggieri, Mgr. SOUTHERN DIVISION

13231 E. South Street Artesia, California

UNderhill 5-L245

SPruce 3-4503

LAwrence 1-0489

Res. 964-4494

foro*ly CAtlfOlNlA tUMtER I ERCHANT

SEPTEMBER, 1973

o Merchondiring ond News lcodcr rincc 1922

VOLUME 52, NO. 3

uutiiitimmfritlullltfiin MAJoR NEWS and FEATURES

WHAT ABOUT CONVERTING LUMBER TO THE METRIC SYSTEM?

EVEN OLD, UNUSED DISCOUNT STORES CAN BE RECYCLED

HOW THE MAJOR FIRMS RANK IN SAWMILL PRODUCTION

RETIRED AT 85, GLENN FOGLEMAN STARTS NEW CAREER

IT'S PARTYTIME AMIDST THE SOPWITH CAMELS, P-51s

TIM LINDGREN IS NEW PRESIDENT OF UNITED WHOLESALE

NEW MILLWORK GUIDE IS CALLED A "NOISE CONTROL FIRST''

PLYWOOD

PRODUCTION AND HOUSING STARTS

W. R. HIGGINS TO DANT & RUSSELL CORP. SECRETARY

NAWLA'S WHOLESALER DIRECTORY THEIR BIGGEST EVER

PuHbhcr A. D. Bell, Jr.

Edltor David Cutler

ConFlbutlng Edltor Dwight Curran

Adverrlslng Productlon Mgr.

Ms. David Hamil

Clrculetlon Marsha Kelley

EDITOBIAI OEIICES

WESTERN LUMBER & BUILDING MATERIALS MERCHANT Is PUb. llshed monthly at 678 So. Lake Ave., Pesad.en&, Ce. 91101, Phono (213) 792-8623 or (218) 792-400E by Callfornla Lumber Merchant, Inc. Second-class Dostace rates Dald at Pasadena, Cal, anil addltlonal ofllces. Advertlslng rates upon request,

AD\rENTISING OFT'ICES

NORTIITDNN CAIIFORNIA I} PACIFIC NORTIIWEST

Jerry Holtz, 58O Market St., #400, San Franclsco 94104. Phone (415) 392-3365.

SAN FRANCISCO BILLING OFFIOE

2030 Unlon St., San Francisco, Ca. 94123. Phone (415) 346-6000.

SOUTHERN CALIFORNIA

Ken srreency, Carl vrtrn, 1385 Westwood Blvd., Los Angeles, Ca. 90024. Phone (213) 477-7593.

MOUNTAIN STATES

Frank L. Beckste&d Asaociates, (Denver) 3505 Mlller Court, Whe4t Rldge, Colorado 80033. Phone (303) 42r-2692. NEW YORK

Bllllna8leo lt Flcke, Inc., 137 East 35th St., New York, N.Y., 10016. Phone (212) 532-1632.

SUBSCRIPTIONS

Change of Aalalrera-Senal subscrlp- tlon orders and address changes to Clrculatlon DeDt., Western Lumber & Bulldlns Materials Merchant, 5?3 So. Lake Ave., Pasadena, Ca. 91101. Include address label lrom recent lssue ll posslble, plus new address and zlp code.

SubscrlDtlon Ratee-U,S., Canada, Mexlco-and Latln Amerlca: $5-one vear: $8-two years: $10-three lears. Overseas:-$6-one year; $9- iwo vears. Slnsle coDles 60r. Back copie-s $1.00 wren avallable.

Tho Morclrant Magozlno serves the members ol the: Arlzona Lumber & Bullders Supply Assoclatlon, Phoenlx; Lumber Merchants Assoclatlon ol Northern Callfornla, Los Altos; Montana Bullding Mate- rlal Dealers Assoclatlon, HeIena; Mountaln States Lumber Dealers Assoclatlon, Salt Lake Clty and Denver: Lumber Associatlon of Southern Callfornla, Los Angeles; Western Butlatlng Materlal Assoclatlon. OIympla, Washlngton.

THE MERCHA]IT

is an independent mogaz'ine, for the lumber and. buil.iling materials industrg in the 18 Westent states, concentrating sn flrcrchand,isi,ng, ma,nagement and occtn'ate, foctuol neutg.

Something New to Worry About

I\TOW that the flap created by the establishI \ ment of the Occupational Safety and Health Act has calmed to a low roar, we thought we had best slip the word to you gently that the federal government has a similar law, that became effective last December, that has the potential to exceed even OSHA in shaking up the course and conduct of normal trade. Just what you really needed, eh?

The act established a Consumer Product Safety Commission that in turn will form a Product Safety Council. The law gives the Council plenty of muscle to investigate, hold hearings and to fine heavily if it develops that products being sold are unsafe. It has the right, for example, to enter any manufacturing facility, warehouse orretail business forthe purpose of investigating product safety.

Armed with a 1974 fiscal year budget of $30.9 million and nearly 800 employees, they will perform their responsibilities by (a) maintaining an injury information centero (b) conducting studies and investigating accidents, (c) performing studies on improving product safety, (d) testing consumer productso (e) developing product safety standards, (f) developing methods and devices to set standards, (g) labeling products "Banned Hazardous Product'o where it feels necessary, (h) inspecting

warehouses, factories and (i) requiring manufacturers to set up and maintain certain records.

Given the federal penchant for growth, or bloat, if you prefer, it seems commerce is in for another sizea.ble hassle with the federal bureaucracy. While the Commission is still being appointed at this writing and they have yet set no safety standards, it doesn't mean that they aren't going to when they finally get operating.

It doesn't appear that responsibility can be passed back to the manufacturer if the seller inadvertently offers an unsafe product. The act clearly sets the seller's responsibilities to inform the Commission if the product is (a) unsafe or (b) does not meet the standard set.

Like OSHA, which was also greeted initially with less than the seriousness it deserved, the new act is structured to invoke severe penalties. Fines up to $2,000 for each violation may be imposed in civil cases and up to $50,000 and one year in prison in criminal cases.

As the Commission is still gearing up, this is one problem area that you don't have to cope with today. But keep it in mind, it won't be too long before you begin to hear a great deal more about the Consumer Product Safety Act.

So weyerhaeuser is giving away GAMERAS to make sure our customers get the picture.

You heard right. A free Kodak Pocket Instamatic camera outfit awaits any customer who buys a Truck & Trailer of Utility and/or better dimension or timbers from the Weyerhaeuser cargo Lumber facility at the Port of Long Beach during the period September 1- October 30, 1973. Limit, one camera per customer.

why the extra bonus? simply because we want lumber buyers in southern calif ornia to get acquainted with the weyerhaeuser brand of top quality products, extra tast service, and competitive cargo prices.

So take advantage now of this very special offer. Return the coupon below to get your camera Requisition form and a newly published brochure which lays out straightforward answers to the most commonly asked questions about buying cargo lumber and plywood.

Offer expires October 30, 1973. One camera per customer.

I Crt out anO rnaif to, Weyerhaeuser Co., 851 Burlway Road, Burlingame, CA 94010 OK ! .Send Te my Camera Requisition Form and your free new brochure about the advantages of buying cargo lumber & plywood.

NAME

ARE YOU READY FOR A 40 x 90?

Converting to the metric system

THE odd thing about the increasI ingly frequent talk about converting lumber sizes to the metric system is that while experts see no immediate or general benefit to the lumber industry, virtually all of them concede that the change is inevitable.

That same kind of thinking shows up in other industries and observers feel that most people recognize the superiority of metrics over the inchpound system and are aware that the United States is the last great holdout from the otherwise universally used system of metric measurement. About the only other countries on inches and pounds are such industrial giants as Gambia, Trinidad and Tonga.

The U.S. has been slipping into more and more metric use in the last two decades and the process is accelerating. Fifteen years ago the pharmaceutical industry dropped drams and grains for milligrams and grams. Last year General Motors said all its new products from here on would be metric and Ford is now building the U.S.'s first massproduced metric system auto engine at its new plant in Lima, Ohio, a 2.3 liter engine used in the I974 Mustang II. Camera film everywhere is sold in 35 millimeter sizes.

Assuming that the Congress officially ordains a national changeover, what happens then?

Good question, and not one, it seems, that is capable of an easY answer. As even the most cursory examination of factors involved in a conversion show, the switch to

meters, grams and liters can raise some devilishly complex problems.

One of the best summations is in a paper by Gerald F. Prange, v.p.technical services, of the National Forest Products Assn. that he Presented to the Construction Industry National Metric Study Conference at the National Bureau of Standards in 1970. It says in part:

"Should a coordinated program to increase the use of the metric sYstem by the wood products industries be undertaken, additional information in the following areas would appear to be essential.

"(l\ Unit Conuersion

or Size

Ad,justmenr - The question of whether metrication in the wood products industry should be one of simple adaptation of present standard sizes to the nearest metric equivalent or whether product size changes (conversion) should be made to capitalize upon the simplicity of the metric system is highlY significant. Adaptation, for example, to the nearest millimeter, would undoubtedly be the least complicated. It would involve a minimum of machine adjustment and require minor education of mill

Chorl A STRAIGHT CONVERSION

The sizes of dimension and board lumber here have been directly converted to metric sizes by multiplying inches by 2.54 to gain the equivalent size in millimeters, .rounded off to 6ne olacd. Wtrite this ivould involve the least amount of change, most observers feel further'rounding off, as in Chart B, would be generally preferable.

personnel. This procedure, particularly in the case of lumber, would require that a similar direct adaptation be made by regulatory, design and construction services in spacing of members and assignment of design criteria.

"Should change to the metric system be accompanied by a substantive modification of actual product sizes (conversion), then the added delays of commodity and product standards development can be anticipated. For example, the recently approved size standard for softwood lumber, which involved a rather minor adjustment in dimensions, required more than ten years to develop and implement.

"(3) Estimating Log YieldThe current method of determining log yield for its various product possibilities is through application of experience factors to a standard unit of tally called the board foot. This is an arbitrary unit I"xI2"xl2" or I/12 cubic foot. Considerable experience is required to be able to determine the value of a log on the basis of its product yield related to its volumetric content in board feet. While similar experience would be required for the metric system, the units of volume in this system are

Story at a Glance

"(2)Metric Uniformity _If metric conversion is to be a simple transposition to metric units, the international uniformity benefits attributed to the metric system may not be readily apparent, since domestic and foreign lumber dimensions presently do not coincide, irrespective of the units of measure. It can be argued, however, that adoption of the metric system can be a force for securing international lumber size uniformity.

As Congress inches its way towards a decision on converting the U.S. to metric measurement, experts argue over how best to make the conversion despite problems and little if any benefit to many sections of the lumber and building materials business, most observers see the changeover as inevitable.

limited to the cubic centimeter, the cubic decimeter and the cubic meter. Although the cubic decimeter approaches the size of the American board foot (being approximately

Chort B

ROUNDED OFF

This chart shows proposed sizes in millimeters that have been rounded o,ff to even numbers for greater convenience. Advocates of a larger degree of change feel further rounding olf, such-.as having as. many numbers as technicaiiy possible e-nd in 0, would optimizd the benefits of any changeover.

equal to three board feet) the standard metric measure of log volume is the cubic meter. This unit equals 424 board feet or 35.3 cubic feet. lt seems likely, therefore, that a major program of indoctrination and experience will be required before buyers and sellers of logs can achieve their present skills in determining log product yield in the absence of a ready metric approximation of the board foot or cubic foot.

"(4) Initiation of Conaersion ProgramIn contrast with other industries, engineering design, construction and product manufacture in the construction industry involves independent disciplines. Thus, for the wood products industry to consider conversion of its product to metric sizes will also require the modular planning of the architect and the engineering calculations of the designer to be based upon metric units. Each of these disciplines, in turn, will probably be confronted with problems similar to that experienced in the previous discussion of the board foot. For the architect or builder the standard 16inch spacing of wood members becomes 40.6 centimeters and the engineeros pound-per-square inch becomes 0.0703 kilograms per sguare centimeter. In each case requiring conceptual adjustments on the part of the user.

"Preceding utilization of metric units by the architect, engineer and building contractor; the specifications and standards for use ofbuilding products will require conversion and building codes must be revised to reflect such changes. In this latter category, perhaps the most extensive educational program required will be the indoctrination of the building official who presently must be conversant with quantitative factors applicable to a broad range of building products. The substitution of a completely new schedule of units, standards, design criteria and engineering data at this level may constitute the major area of educational need in any metric conversion effort.

"(5) Effect Upon Land MeasurententsMetric conversion will (Please turn to page 34)

Rec yc Ii n g

T)ECYCLING is a modern-day ecological term that A ""r apply to far more than aluminum cans and glass bottles. It can also apply to retail buildings that have fallen into disuse. This fact is made clear in the joint venture between Hughe's Markets and Ole's Home Centers to develop the Hughes-Ole's Plaza in Reseda, Ca.

Starting Centero a with an rather

old, unused Super Fair Discount

l'::"-i:::;11,1 storv at a Glance

wares, automotive, patio-barbecue-camping, home furnishing accessories, floor coverings, and unfinished furniture.

In addition to Ole's countless thousands of items, there will be the groceries, produce, meat, fish and poultry available at Hughes. Hughes also plans a 4,000 sq. ft. non-food section to be operated by a national retailer of women's dresses and sportswear, as yet unnamed.

Home Center firm ioint ventures with food market and softwares retailer to renovate old d iscount dept. store to Provide "virtually everYthing for home, garden and familY car."

. . combination unit is f irst phase of develoPment of new shopping center.

no-nonsense"build- v ing that measures 72,000 sq. ft., plans called for a stylish remodeling that would not only improve the "ecology," but provide patrons with a combined facility that can supply virtually everything for o'home, garden and the family car." Ole'so for example, has I2 major departments and boasts that "each is a complete store in itself." They include lumber and building materials' hardware, plumbing, electrical, paint' garden and nursery, house-

Each retailer, Hughes and Ole's, will occupy 36,000 sq. ft. of the redesigned and redecorated facility' In udditiotr, Ole's is adding 10,000 sq. ft. of sales area just for its garden and nursery department.

Colorful, variegated ceramic tile was used to decorate the face of the building, while a 3O-foot high colonnaded structure will mark the separate main entrances to the building for easy recognition and "visibility" by customers.

Described as a "first phase" of developmtjnt (additional space at the plaza is available on a lease basis), the joint venture involves seven acres at a value of $2 million in land and improvements. Included will be a brand new five ""." putkittg lot with landscaping and improved lighting for the convenience and security of evening shoppers.

C0MP0SIIE ohotooraphy shows "recycling" plan for an old, vacant 72,000 so. ft. discouht cenierin-Reseda, Ca. Lower portion is rendering of planned Huohes Markets-Ole'S Home Centers Plaza uion completion oJ an extensive ',,' t' ;oil ry iloi Ltii:'nti g l r i".n l' T;,0,?,ii'13.I"', :fi }, J3' ^130 3[ Bl{t foui more new ones in 1974, bringing total to fifteen'

've t

Ponderosa/Srfoar Pine tr lncense Eedar o & Pre-

r Products KKEL DIV

IKKEL

DIVISI ,

Who ronks where in sowmill production

by DWIGHT CURRAN Contributing Editor

ETIGURES just compiled by The I Merchant Magazine on Ln2 sawmill production show an interesting line-up for the ten largest lumber producers in the United States. For the first time, Ift.e Merchant queried the top twentyfive producers to make the survey as accurate as possible. From those, replies were sifted out for the top

ten. Only one of thege had any sigrrificant Canadian production.

In first place again is Weyerhaeuser Co. Although Weyerhaeuser does not furnish a production break-down by mill location, we have projected a seven percent increase over the previous year.

In second place was GeorgiaPacific. During last year, G-P

SAWMILL PRODUCTION FIGURES

announced the spin-off of LouisianaPacific. However, both companies operated as G-P (or a wholly-owned subsidiary) until L-P was spun-off January 3,1973. Forthatreason, all production was shown under the G-P banner, but is broken down into two components.

G-P increased total production nearly 207o during 1972. The bulk of this increase came from that portion of the company comprising Louisiana-Pacific. Those mills that accounted for the biggest increase in production include Samoa, Oroville, Willits, Big Lagoon and Dinsmore,. Ca. Other increases showed up in Alaskan operations and Pilot Rock, Ore.

Story at a Glance

To no one's surprise, Weyerhaeuser again tops the top 10, though new Louisiana-Pacific shows a good potential to give them a run for the roses virtually all in this exclusive Merchant Magazine survey had production hikes.

OTHER MAIORS IN OUR SURVEY

Ever wonder what othel well-known names in the businesscut lag yearl Sodk, we. To make out suryey as meaningful as possible, we queried nearly twenty-five mills that represent a large ponion of domstic p(oduction. Of thos thar replied, they ranked as sn in the chart at right.

Next yearn L-P will probably be the second largest producer in the United States. However, L-P has made, and is continuing to make, a series of acquisitions which may put it in serious contention to seize first place from Weyerhaeuser.

Third place Boise-Cascade showed a small increase in production. Increases occured at Yakima. Wash. and Elgin, Ore. Since there was no production at Lincoln, Wash., Boise netted an increase of nine million feet.

Fourth place U.S. PlywoodChampion International took a quantum leap forward. A new mill at Shasta, Ca., gave U.S. Plywood a boost of eighty million feet. In addition, the aequisition of Anaconda Forest Products in Montana helped as well.

(Please turn to page 28)

I Fi8ures include California productid. Company did not turnish Warhinglon-Montana-ldaho ligurcs.

W ffi t

.fr HE door business in the West I has had a number of remarkable men in its midst, not the least of whom is Glenn O. Fogleman who retired as general manager of the California Door Co. of Los Angeles in 1970, after a half century with ooCaldoor," when the firm was sold to the T.M. Cobb Co. Unemployed at age 85, he seemed a prime candidate, to those who didn't know him, for a drowsy retirement.

But this amazing man, who had been such a vital and active part of the Western business scene for so long, wasn't about to change the habits of an energetic lifetime.

Though he will b e 88 in November, he is busy writing his third book on genealogy and plans to follow that up with one about his 72 years in California. He recently completed a 2,400 mile trip driving to Oregon to visit relatives and plans to leave soon for a cross country cruise to visit some family in the East. He usually drives about 12,000 miles a year.

ALWAYS ACTIVE

Activity has been a way of life with him. When he was on the road selling, he covered the territory from Fresno, Ca., south to the Mexican border and did it so thoroughly that he wore out a new Buick every year.

He has worked aroundlumber and building for more than 70 years. His first experience being with the Newport Lumber Co., at 8th and Mulberry in Riverside, Ca.

In 1904 he graduated from the Riverside Business College and had worked during his school years in lumber yards in the area.

Story at a Glance

Meet the remarkable Glenn O. Fogleman after a halfcentury in the door business, retirement at 85 was only the start of a new career writing books.

He was also working in Riverside for the Cresmer Mfg. Co. in 1906 when he was married. He and his wife were married for some 67 years, until her death this April.

He lives now in the old Hotel Vosburg, a landmark in the City of San Jacinto, which is about 95 miles southeast of Los Angeles. He is no stranger to the place. In 1909 he used to stay there when he went to that area, making sales calls for sash, doors and lumber.

He used to arrive in town on the Atchison, Topeka & Santa Fe RR and be met at the station bv W.J. Vosburg, the hotel's founder, who would load him and his baggage into the hotel's horse drawn wagon and off they would go. Quite a contrast with today's business world of freeways and commuter airplane flights.

The healthy and alert octogenarian doesn't seem to mind retirement. "It is good to get out of the business, it has changed so much. Especially the sash and door business and its conversion from wood to aluminum.o'

The industry may change, but it seems that Glenn Fogleman just keeps on going.

In 1883, J. E. Higgins entered the lumber business and started serving the burgeoning city of San Francisco. And we've been growing ever since. Today, Northern California's largest supplier of hardwoods, plywood and related lumber products, we also carry a full line of better grade kiln-dried and air-dried softwoods. Plant facilities now include completely stocked yards in San Francisco, Sacramento and Union City. ff you're not already doing business with Higgins, gwe us a call; you'll be glad you did. San Francisco: 824-8744. Saqamento: 927-2727. Union Citv: 47L-4900.

Partytime

Story and photos by Dwight Curran

Contributing Editor

Western Lumber qnd Building Moteriols IIERCHANT

.1rO u warm and sunny summer

I afternoon on the Central California Coast, add.one hundred gregarious lumbermen. Season with two hundred pounds of top sirloin steak, cap it all with genial host Jim Oakley, and you have the makings of a magnificent day.

The occasion was the fifth annual Oakley Plywood Invitational Colf Tournament and the tenth anniversary of Oakley Plywood, a Morgan Hill. Ca.. wholesaler.

Under the direction of Ralph Bishop, permanent chairman, and Bob Lynch, golf chairman, 70 golfers began to tee off in the early afternoon, following a buffet lunch.

At dinnertime, well over 100 men sat down for a dinner that was true country style, barbecued top sirloin, Santa Maria cut. And, in true lumber industry fashion, the bar was well-stocked. Guests came from Sacramento, San Francisco, Monterey and other points to the late July event.

Low gross trophy went to Cameron McArthur with 64. Second low gross was garnered by Jack Weston. Dick Sullivan walked off with low net at 57; second low net went to Chuck Bonner (58) and 3rd low net to Bill Davis at 59r/2. (We don't write them, we just report'em.)

(Please turn to page 16)

HEID 11{ A hanger housing antique airplanes - from a Sopwith Camel to a Gypsy Moth, it was quite a display. (1) Ralph Bishop, Gary Kersting, Paul Bell. (2) Bartenders Tom Garcia and John Luth; Jim Fife. (3) Bob Gibson, 8ob Lynch, Gene Senter. (4) Brian Eggiman, Jim Hayes. (5) Bob Moore, Al Leonetti, Phil Varketla. (6) Jule Plapp, Ed Williams, Mario Marcucci. (7) Ray Depuis (5:05 p.m.), Jerry Fernandez. (8) Bob Beckstrom,

Al Aarhaus. (9) Chuck Bonner, Jim Webber. (10) Lloyd Chapdelaine, Joe Mitchel. (11) Mike Cardenas, John Beckstrom, Ray Teakle. (12) Phil Bernal. Wallv LeGault. (131 0llie Lee, Raloh Bishop: (141 bennis Leffeh, Rick Shelton, wdlly LeGault, Art Trevino, Les Trevino, Ralph Fine, Bill Shelton, and Paul Bell. (Hey! We g0t 0ur money's worth on that one.) (15) Craig Lawler.

Dave Dohertv. 116l lrv Perch Chuck Bauer. (17) Carl 0liver, 8ob Butcher, Jim Fife, Lyle Schafer' Bill Huqhes. (1Ul Joe Mltcnel, Wally LeGaulI, Llovd C-haodelaind, Bill Mitchell, Phil Bernal, Mike Pet'erson, Bill Davis, George Shelton, and Stan Classic. (19) Phil Bernal, Bill Davis in front of a P-51. l20i Bob Rolin, Bill Breede. (21) Jule Plapp aciepiing trip to Hawaii from Jim Oakley.

New United Wholesale Headman

Tim J. Lindgren has been named president of United Wholesale Lumber Co., Montebello, Ca., succeeding Dave Steinmetz who is leaving the company to pursue other business interests. J.T. Nickell, president of Fruit Growers Supply Co., parent company of United and manufacturing/supply affiliate of Sunkist Growers. Inc.. made the announcement.

Steinmetz sold the United operation to FGS in 1970 and is the third generation of his family to be active in the lumber business.

Lindgren served the past three years as general manager and production manager of California Almond Orchards, a division of H & M Tenneco. He previously held management positions at Olga Co. and Pacific Telephone and Tele-. graph.

He obtained a B.S. degree in production management from California State University at Northridge

and an MBA in industrial relatiorrs from UCLA.

More Southern Hardwoods

July hardwood lumber production in the South increased 77o over Jwe according to the Southern Hardwood Lumber Manufacturers Assn. Orders were up 87o in July while shipment volume was down I percent.

Although the South's hardwr-rod sawmills are now operating at near

PARTYTIME

(Continued from page 14)

Nearest to the hole was Morgan Hill's vice-mayor Al Leonetti. Longest drive was captured by Emmet McMenamin of Monterey with a 275yard power-house. Most improved golfer was Bill Mitchell and Belmont Plywood's Jerry Fernandez had the most pars at 9.

A special prize was awarded to Stan Classic for finding the most lost golf balls. Shoeless and with rolledup pants leg, Fearless Stan waded dauntlessly after'em and recovered more golf balls that day than any man alive could recall. Fortunately, Stan was able to recall all of this

normal levels, total production for the first seven months remains l37o below the same period one year ago.

The 27-month long decline in sawmill inventories halted in July as production totals topped shipments by 27o. Traditionally, July-November represents the best hardwood production period in the South and the time that depleted inventories are rebuilt. The reappearance of this production pattern in 1973 is a welcome sign to manufacturers and consumers alike.

in a ten minute dissertation that rivaled even the best of the Academy awards.

Topping the evening was the awarding of prizes donated by various suppliers. Among those winning were Dominic Crillo, Jim Austin, Jim Basker, Jack Smith, Mike Anet, Bill Hughes, Bob Butcher, Tom Williams, Ken Mannix, Carl Oliver, and Frank Siino.

Jim Oakley personally awarded a five day trip for two, all expenses paid, to the Hawaiian Islands. Winner was Jule Plapp. Undaunted, Jule admitted with a small grin, "You know, I'm 64 and this is the first time I've won anything in my life. "

Weslern tumber ond Building Mqleriols MERCHANT

A noise control "first"

At their annual meeting in San Diego during August, members of Western Wood Moulding and Millwork Producers witnessed an association "first," laid multiple plans for the future and elected new officers and directors.

The o'first" was presentation of the "Noise Control' Guide fo, Moulding and Millwork Plants," a 300 p. document which was the culmination of a full yiar's study on methods of engineered noise reduction. It is the first of its kind by a trade association. Conceived as a group effort to provide a more healthful environment for the industry's employees, it was conducted with Occupational Safety and Health Administration officials in Seattle, San Francisco, Portland, Denver, and Dallas, Tex.

It has chapters on basic acoustic principles and definitions, noise regulations, sound measuring equipment, measurement procedures and techniques and the actual noise control recommendations including engineeros drawings and implemen- tation instructions written in layman's terms.

CRYSTAL BALLING

"Focus on the Future" was the title given to a panel session moderated by E. C. Israelson, Dorris Lumber and Moulding Co., Sacramento. Ca.. who later was elected WWMMP's new president. Panel members included M.R. 'oMorrie" Robinson, Cahner's Publications; H.A. "Bob" Roberts, exec. v.p., Western Wood Products Assn.; M.L. "Murph" Murphy, president, National Saglr and Door Jobbers Assn.; Walter K. Jaenicke, National Forest Products Assn., and WWMMP's exec. v.p. Warren Jimerson. Their respective topics were the housing market, lumber supply trends, jobber and wholesaler trends, the legislative picture and competing products. Robinson, predicting that 1974 will be a tough year for businessmen and the economy, forecast 1974 housing starts at 1,960,000 units

with single family residences, including townhouses and condominiums, showing a percentage gain over multi-family. According to Robinson, "Generally, there will be an overall housing downturn, but it won't be of long duration."

MORE SHOP

Roberts, in answer to a question on the availability of shop lumber said, "Under the one billion board foot increase in allowable cut, there is a potential added production of 60 million feet of Ponderosa pine shop and better."

Murphy talked about the effects of wood substitute materials in wholesaling and jobbing and cautioned "find out everything you can about your markets and your competitor to help maintain a strong position in the marketplace."

Murphy's comments were timely in that a prime portion of WWMMP's 1974 marketing plans are devoted to an in-depth market research study to help the association and individual members in future marketing and promotion planning. A strong publicity effort also is planned for the coming year, including a campaign to promote sales of moulding shorts.

NEW OFFICERS

Elected president was E. C. "Chase'o Israelson, Dorris Lumber and Moulding Co., Sacramento, Ca. New v.p. is T.S. o'Stu'o Turner, Clear Pine Mouldings (Contact Lumber Co.), Prineville, Ore., and treasurer is J. Wayne Nikkel, D.G. Shelter Products, Nikkel div., Sacramento.

(Continued on page 35)

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N trIMS BMil EFS

The Incredible Soaring Prime Rate, star of newscasts, executive boardrooms and beer bars, continues to do its number to the amazement and consternation of nearty everyone

As this is written, it has just tit97+Vo, a new all+ime record and the 13th increase since Mar. . . banking analysts say it could go as high as ltrhVo or so, barring political moves that might result from the clamor that would inevitably follow hitting dramatic new highs .

The prime rate, which is the bank's minimum lending rote to its best customers, was freed by the Nixon administration 6 mos. ago in a compromise that allowed it to fluctuate in return for a Z-tier system ofrates that kept small business loans lower, Iess affected by prime rate hikes the small business rate w as 6V5Vo at the time of the compromise. it is now around 7Vz% . .

As the return on TreasurY Bills soared in parallel with the prime rate rise, the s&ls suffered massive outpourings of their funds as investors sought higher rates of return, thus hamPering the supply of home mortgage money, the bulk of which comes from the thrift institutions . .

Nationally , housing starts in Julv continued their momentum from the biggest housing boom ever, moving up to an annual rate of 2,176,000 from June's 2,093; the West, however, had a 15% drop .. . bldg. permits have been declining so it's onlY a matter of time, experts say, until starts slide . . . Advance Mortgage Co. predicts a 20Vo drop in the annual rate of starts duiing the 2nd half of '73 .

Sales of new homes continues strong, to the amazement of observers, who confidentlY Predict it can't last long; the NAHB points out that a lVo rise in interest rates eliminates 150,000

starts per year. builders reportedly are already cutting back thet work forces in some areas.

The Packwood bill, (5-1033) to control exports of domestic timber was hastily withdrawn when it appeared it would get shot dawn in U.S. Senate floor debate; no word so far on a pos- sible 2nd try Sens. Humphrey, Hatfield and Sparkman are pu s h in g fore st mana g ement bills that could help the U.S. do a better job of managing its forest resources

A lb uquerque' s T abet Lumber Co. is in mid-construction of a 2-phase $3 million project that includes a home improvement center on West Mesa, new store will be called Corrales Home Center . . Solana Lumber Co., Solana Beach, Ca., is celebrating its 50th year in business . .

Oregon Pacific I ndustries has moved into new HQ, 17 mi. south of Portland, complex eventually will cost $2 million, includes a 100.000 sq. ft. warehouse; they plan to open a similar size one in Fairfield, Ca. (N.E. of San Francisco) next flo., the office staff has already moved there from Sacramento .

Farmer's Lumber Co. has moved to new quarters (formerly Sine's Lumber, Inc.) in Klamath Falls, Ore.. previous bldg. was destroyed in a Dec. fire . . Visalia Lumber Co., Visalia, Ca., plans a Jan. opening for a new 6,240 sq. ft. retail store they are building . . Arrowsmith MfS., L.A.. is expanding their plant 507o, mostly for their hardware div. . .

Georgia-Pacific has completed a new 123,000 sq. ft. disiribution center in Denver, D. H. McAlonan is mgr. . . OIe's H ome C enters has opened its l lth store. in Reseda. Ca.; they recently hosted a delega-

tion of Japonese drug slore executives planning to diversify into home centers .

Comstock Mfg. Co., Stockton, Ca., has been purchased by Oakley Plywood & Doors, Morgan Hill, Ca., and Calif. Builders Supply, Sacramento, in joint venture, for an undisclosed amount, Mike Cardenas is the new v.p. and g/m .

The A. C. Thatcher Lumber Co., Redding, Ca., was described as completely destroyed in an Aug. 2,fte of unexplained origin that burned more than $40,000 of uninsured redwood in the yard alone, according to owner Tom Beeman; total loss may exceed $200,m0 . . .HepIer's Building Center, Molalla, Ore.. is expanding, adding a 3rd warehouse, and has hired 2 new men

Fire in 195,000 acres of Western rangeland and forests occurring during52 major blazes in 5 Western stotes last mo. caused some $100 million damAEa, the eventttal effict on timber supply is unknown . .

P e rmane e r' s distrib ut ion pact with G -P now allows it to sell directly to all customers, including the G-P distribution centers . remodeling studies show that homeowners plan to remodel3.4 million kitchens and 2.8 million baths and to add on rc2,A00 baths in'73

Western log exports are rising, figures for May show a sizeable gain over the Year Previous and a 37)% gain over the previous mo. . domestic lumber prodttction in June (latest figs.) are up0.7% from the Previ-ous mo.,-down 4.4Vo from the June, 1972 rate .

Georgia-Pacific says its R&D has added 50Vo to timber srowth rate over techniques used only 5 years ago, "and w€ can safely talk about a new generation of super trees maturing for harvest in 30 years." how's your Future Shock quotient today?

SHORT SUPPLY SOLUTION

Our 9,000,000' lnvenlory of Hardwoods and Soltwoods

Speaks for ltself - lt may not get you an order or prevent you from losing one, but there's a better than even chance Penberthy can provide the lumber you need to keep going. Even though there is a world-wide shortage, we have both domestic and imported woods in 75 different species, many grades and dimensions for all types of applications. Extra services include round-the-clock kiln operation backed by years of experience in drying the more difficult species.A complete planing millwhich stands ready to produce any detail you may desire at competitive prices. And, automated handling and shipping facilities for fast deliveries by our truck fleet, or pick up by your trucks, common carrier or rail. Call now for details: (213) 583-4511.

INCREASE YOUR PROFITS WITH EXOTTCS

lf you've been missing the opportunity to give your customers something unique and make a full 50% margin, ask about our special hardwoods like Angico, Indian Laurel, Mansonia and Pau Ferro.

GALEN BAR

SEPTEMBER

North American Wholesale Lumber Assn.regional meeings: Sept. 12, Redding, Ca.; Sept. 17, Medford, Ore.; Sept. lE, Eugene, Ore.; Sept. 19, Portland, Ore.; Sept. 20, Seattle, Wash.; Nov. 1, Albuquerque, N. M.; Nov. 7, Los Angeles; Nov. 8, San Francisco; Nov. 13, Vancouver, B.C.

W.O.O.D., Inc.Sept. 9.14, West coast mill tour, contact Buzz Coffman, Denver, Colo.

National Assn. of Home BuildersSept. 9-16, National Home and Apartment Week.

Inland Empire Hoo-Hoo Club 117Sept. 12, Plywood grading seminar, AFP, Rialto, (714) 875-1550.

Los Angeles Hardwood Lumberman's ClubSept. 13, meeting, Steven's Steak House, City of Commerce.

Los Angeles Hoo-Hoo Club No: 2Sept. 14, meeting, Huntington Sea Cliff, Huntington Beach, Ca.

Shasta Lumbermen's Golf TournamentSept. 14, l0th annual, Riverview Country Club, Redding, Ca.

19th Phoenix Gift & Jewelry ShowSept. 16-18, Phoenix Civic Plaza. Phoenix. Ariz.

Duds, Ltd.Sept. 21, golf outing, Santa Rosa Country Club, Santa Rosa. Ca.

Northwest Hardwood Assn.Sept. 2l-22, grading short course, Holiday Inn, Kelso, Wash.

lVestern Wood Machinery & Furniture Supply FairSept. 2l-24, 9th annual, Anaheim Convention Center, Anaheim, Ca.

Western Wood Products Assn.Sept. 23-25, fall meeting, Newporter Inn, Newport Beach, Ca.

Hoo-Hoo Ette Club No. 11- Sept. 25, meeting, Holiday Inn, Orange, Ca.

OCTOBER

Los Angeles Hardwood Lumberman's ClubOct. ll, meeting, Steven's Steak House, City of Commerce.

Hoo-Hoo Ette Club No. 12Oct. 13, annual arts & crafts show, Orange Fair Mall, Fullerton, Ca.

American Paper InstituteOct. 17-19, President's forum, Arizona Biltmore, Phoenix. Ariz.

Los Angeles Hoo-Hoo Club No. 2 * Oct. 19-20, family weekend, Hotel Del Coronado, San Diego, Cal.

Hardwood Plywood Manufacturers Assn.Oc't. 4-26, fall meeting, Fairmont Hotel, San Francisco.

Pacific Southwest Hardware Assn. * Oct. 28-31, 1973 management institute, Hotel Riviera, Las Vegas.

National Lumber & Building Material Dealers Assn.Oct. 28-Nov. I' 57th annual meeting, Williamsburg, Va.

Didia Notice?

Sharp-eyed readers will notice that we have made a number of subtle changes in the type faces we use in printing The Merchant Magazine. These eraphic updates, that begin with this issue, are part of our continuing program to improve, streamline and make the magazine easier and quicker to read than ever before.

While we were at it. we also converted to the new method of producing type known as "cold lype." The important thing for you is that it means a greater clarity and sharpness for those modern new type faces.

Our choices of what new type faces to use came only after extensive consultation with some of the leading graphics consultants on the West Coast. We hope you agree with the experts, and with us, that these changes give a brighter, fresher and more modern look to our pages.

The Editors

Gypsum Firms Settle

Two major gypsum companies have agreed to an outof-court settlement to suits charging price-fixing that will cost them (U.S. Gypsum) $28 million and (National Gypsum) $18.6 million, respectively.

Georgia-Pacific recently agreed to a similar settlement that cost them $12 million, as did Celotex Corp. which settled for $5 million, Flintkote Co. for $3.5 million and Kaiser Gypsum for $2 million.

Both National Gypsum and U.S. Gypsum must have the settlements approved by the court and the various plaintiffs involved in the suits. U.S.G. said this action resolved all the actions brought against it for the pricefixing charges except for a U. S. government damage case pending in federal district court in San Francisco.

The suits were originally brought by a number of purchasers and users of gypsum products in class actions. Exact details of returning monies to the injured parties will be announced if and when the court oks the proposed settlements.

Graham J. Morgan, chairman of U.S. Gypsum, has asserted that "The settlement has been made in the firm belief that the company and its officials have committed no wrong and have caused no damage to the plaintiffs. "

Last April, U.S. Gypsum and National Gypsum were hit in a court-awarded damage settlement of nearly $3.2 million in favor of six building supply dealers in the San Francisco Bay Area.

Price/Production vs. Starts

While it took the federal governmentos economic planners until their Fourth Phase to discover that lumber and plywood is a classic supply/demand economy, it has been obvious to anyone working in the business for more than about two weeks. The accompanying chart clearly shows that housing starts, prices and production (in this case of plywood) are all tied and that in a demand pull economy, they trace a remarkable set of parallel lines across a chart. Federal attempts to control one aspect, priceso could only produce the result it did, a distortion that, happily enough, was only temporary.

The years covered are 1967 to 1973, the top chart showing housing starts, the middle one reflecting plywood prices and the lower one indicating the course of plywood production.

It is interesting to note that from 1967 to 1970, 1.5 million housing starts was the best year recorded, quite a contrast with today when some now view anything under 2 million as a catastrophe.

Now, just for fun, think for a moment what you could do ifyou had accurate figures like these in hand, today, for the next five years.

Distributors' New Logo

A new association emblem has been created for the National Building Material Distributors Assn. According to NBMDA's exec. v.p., S.M. Van Kirk, the new logo-'oreplaces an emblem recognized throughout the industry for over 2l years. The old logo served the association well from its beginnings as a small group of building material distributors to its present position as the dominate trade group in the building material field with distributor and manufacturer members around the world."

The new logo uses the symbol of a shelter as its main theme. The center section represents the three basic building shapes on which all design and construction are based: the circle, triangle and the square.

Weslern lumber ond Building Mqleriols IIERCHANT

Monlono Building Moteriql

NNONTANA NtrWS

By R. V. PETERSEI{ orocutive secletary

A Ng of the aftermaths of the new V state constitution is work currently being done by the five-member districting and apportionment commission in redistricting the state for electoral purposes.

The new Montana constitution requires each member of the House of Representatives to be elected from a separate district and each state senator to be elected from two adjacent House districts. The results of the current deliberations will be given to the state legislature when it convenes next January.

The mid-summer Directors' Meeting was

again scheduled to coincide with the annual Hoo-Hoo sponsored summer outing of the salesmen's association. Held in Lewistown in early August, it provided opportunity for casual camaraderie between salesman and dealer with some not-so-casual confrontations on the golf course.

Recent changes within the industry include the ownership change of Bryant Building Supply, Ronan, the new owner being Henry Dolezal who receives best wishes for success. Also for the record, new owner Bob Smith has changed the name of Suden Lumber and Hardware Co. , Stanford, to Stanford Lumber & Hardware Co. A new entity in the retail group is Langston Building

Materials at Arlee, with best wishes being extended. Lindsey Lumber & Building Supply, Columbia Falls, has been closed.

Poulsen's, Inc., Great Falls, is now doing business in completely new. spacious quarters under the title of Poulsen's Thunderbird Store. A splendid job of design and lay-out has resulted in an exceotional retail store. United Building Centers, Glasgow, is likewise enjoying the benefits ofa new, expanded sales otlice and display room. Our congratulations. Newest member of MBMDA is Bitterroot Farm & Building Supply, Stevensville, under the management of Bob Brandbo. We are pleased to extend a hearty welcome.

Bob Payne, Missoula, has, in addition to other duties, been busy commuting to Alaska on affairs for Anaconda Building Materials Co. Dean Barney, representative for Lumbermen's Underwriting Alliance, has been transferred to LUA's Seattle office.

est rates, everyone should be concerned with turning his money fastermaking it "spin"and do more work for you in each turn.

In November our members will be experiencing the annual management conference at an entirely new locationthe Palm Springs Spaand the overall program for 1973 will revolve around the home center operation.

By WAYNE GARDNER executive vice president

T RADITIONALLY, the Fall has been I. meeting time for LASC members.

In September and October, the area meetings for the entire industry are conducted. So. California is divided into areas so that each retail and wholesale lumber distributor has the opportunity of attending an evening meeting in his own immediate vicinity. To be able to attend an informative meeting close to home is always more desirable than going to one a long distance awaY.

Meetings will be held in West Los Angeles, the San Fernando Valley, Ventura, Orange County, San Bernardino, Palm Springs, El Centro, Escondido, El Monte and

Pico Rivera.

The subject of these sessions will be "security - Shoplifting, Pilferage, Mysterious Disappearance"all those things which reduce profit margins and over which the retailer thinks he has so little control' Hopefully, it will be shown how he can control and/or eliminate these losses' ln late September there will be a board of directors and generalmembership meeting at La Costa in northern San Diego County. The subject to be discussed there will be "How To Spin Your Money". SomebodY is going to misread that and say, "I know how to spend moneyI don't need anY help." Well, read it again. It said "SP/N" your money. Everyone is in the business of money management. With today's high inter-

How to make the decision to become a home center, what merchandise will be stocked, who will he buy from, who will his customers be.

Opening the conference this year will be Petro Kulynych, exec. v.p. of Lowe's Companies, Inc., a multi-unit home center operation on the East coast.

Yes, lots of meetings, but all very worthwhile. All association members should plan to attend. If you are not a member of LASC, look into membership. It's a way to keep abreast of some of the changes, and ahead of most of them.

25

itors. Tours, skiing, sightseeing, shopping and special events for the women will make for a most enjoyable trip to the 49th state.

KINCAID vice

F OLLOWING a by-law change by the f board ofdirectors. the executive committee has unanimously elected Arnold Kirkebo to the new position ofexecutive director.

The ensuing twelve months is serving as an indoctrination period for Arny as he gradually assumes management of WBMA; then, following the board and executive committee meeting in July, 1974, he will replace yours truly as the managing officer.

I'm going to exchange the title of exec. v.p. on that July, 1974 date for the newlycreated title of director of learning resource center of WBMA. Special study groups, the board of directors and the executive committee have been in unanimous agreement that Western's educational function must be

NCIR#ffiwtr6#''*frffi, r.u Ffnfl/]ra THtr ARIZONA

expanded both at the LRC and throughout the WBMA region.

Amold Kirkebo joined the staff in 1960 and has worked up through the ranks as field representative, director ofinsurance & pension and for the past three years as administrative assistant.

He is thoroughly familiar with the broad scope of WBMA's programs and membership and will have no problem in handling this new mantle of leadership as it gradually settles on his shoulders during the next twelve months.

Planning has begun for a WBMA Alaska Marketing Conference in Anchorage, Feb. ll-15, 1974. Alaska members are already enthusiastically arranging an exciting program ofbusiness, entertainment and fun.

The beautiful 565 room Anchorage Westward Hotel will comfortably accommodate all events and conference visitors. The gala Annual Fur Rendezvous will add excitement and genuine Alaska color for WBMA vis-

SGtrNtr

By FRANK DAVIS executive vice president

[T

It was one ofthe highlights ofour convention program and we considered it so good we have purchased the film in order to expose it to all the employees ofour association. We will begin a series of area meetings featuring the film in early fall of this year.

We will be announcing the dates and

our recent annual convention, Phil lalMork, exec. v.p. of the Wisconsin Retail Lumbermens Assn., presented a film entitled "osHA in color."Since we are writing about OSHA and safety, wejust received our quarterly report on our Workmens Compensation program. In our first quarter, losses totaled $E0,446.00 with 210 accidents with an average cost per injury of $383.08.

A planning committee headed by Bill and Maxine Plett of International Building Supplies, Anchorage, met recently with WBMA staff members Amy Kirkebo and Roger Baron, Others on the committee are Schell and Ava Harmon, Palmer G. Lewis Co.;Tracy and Suzie McGinn, Spenard Builders Sup- ply; and Jack and Nancy Peterson, Arrow Lumber Co.

The true Alaska hospitality is already evi: dent. The Anchorage.Midnight Sun HooHoo Club has offered three buses for tours and the local dealers plan to sponsor an evening cocktail hour in the ballroom exhibit area.

The conference will precede an Hawaiian tour and take advantage of a special triangle route flight for a completely enjoyable and economical trip.

"Short on Planning?"

This is the provocative question heading a full page advertisement in the September House Beautiful Home Improvement Time issue. The message that should direct readers to dealers states:

" S hort on planning or know-how for your h,ome projectT Get advice from a lumber dealer. It can sove you a host offrustrations and bruised knuckles as well as money! Nowadays, more often than not, the lumber dealer is a specialist in many things. Home Construction. Remodeling. Building materials and hardware. P re -fabricat ion. F urnis hin gs. Land development. Even financing. Whether you are just "buying a board" -or planning a porch -there is a wealth of knowledge available from your favorite lumber dealer. This message from: 12,000 dealers and 30 federated associations of the National Lumber and Building Material Dealers Assn."

of their figure. Get them involved in the safety practices of the company they work for. All companies should have a good safety program to cut down the accident rate and reduce this high-cost injury rate.

Wholesale lumber is our only business 25f0 Huntington Dr., San Marino, Calif. 91108 e13) 287-1187

Higgins To D W. Rodgers

& R Corp. Sec.

Higgins has been elected corporate secretary by the board of directors of Dant & Russell, Inc., m anufa ct urers and distributors of forest products. He succeeds Thomas S. Jones.

Jones, who recently retired, had been associated with Dant & Russell since 1937 and had served in a variety ofstaff, executive and corporate functions. J.S. Heigel, president of Dant & Russell, said, "Tom Jones has made a significant contribution to the growth of our organization and the conduct ofour corporate affairs. His long association with our management has been most valuable and is recognized by all ofhis associates here. "

Higgins, who joined Dant & Russell in 1972 as assistant to the president, formerly was associated with Arthur Young & Co., the national certified public accounting firm.

NAWLA's Biggest Directory Ever

North American Wholesale Lumber Assn. has pubIished its largest membership directory ever. The new 84-p. booklet, which is annually distributed to over 5,000 wholesalers, manufacturers, large retailers and industrial buyers, provides an up-to-date listing of the association's 50I members as of August 1.

This "Who's Who" of forest products marketing provides the directory user with complete information on all NAWLA members. Distribution facilities, products, services, personnel, communications information, branch offices and special functions of each firm are contained in this year's isstte.

M. W. "Mike" Crook Honored

A surprise 80th birthday party was hosted recently in Los Angeles for "Mikeoo Crook, president of Pacific Fir Sales, that drew 45 friends, family and well-wishers from Ca. and Ore.

Hosted by his son, John B. Crook and John's wife, Dorothy, a highlight of the party was the presentation to the elder Crook of a painting by his I6-year-old granddaughter, Gwen, of one of the quarter horses in his stable.

While a vp. in Pacific Fir Sales, John B. Crook is also chairman of

the board of Sierra Pacific Industries and a principal SP' stockholder. Also present w' ; "Red'o Emmerson. SPI president and the other principal SPI stockholder. He is the son of R. H. "Curly" Emmerson, also present at the party, who founded R. H. Emmerson and Son, subsequently absorbed into SPI, and a lifelong friend of Mike Crook. While the Crook family holds substantial portions of both SPI and Pacific Fir Sales, the latter is not a part of the Sierra Pacific corporation and is an independent firm.

Weslern Lumber

ltrA

m@ws & tr Y!@\^/S

GORDON KNOTT

president of the [umber Merchqnls Associotion of Norlhern Colifornio

,15,t6 El €omino lol, Sultc 0 lor Altot, Co. i1022 (,ar5l 94r-r617

.SSING into the era of Phase IV tends c cast a cloud of confusion over those rs in the lumber industrv.

l**;

{t least the Cost of Living Council recognized the problem the small businessman has in attemptirrg to comply with the voluminous reports and administration and has, therefore, expmpted a large number of indepen- 'lents.

Even with the exemption given to many firms and the exemption of lumber and plywood the confusion arises from those items not exempt as specified in the Standard Industry Code. Many of the wood and wood related items in our mix are not exempl fromcontrols.

The association staffhas reviewed the proposed Phase IV regulations as issued by the Cost of Living Council and has extracted all of those sections pertinent to the lumber industry. Hearings were held on the proposed regulations and a number of changes were recommended by our national association.

By the time this article appears in The Merchant Magazine, all LMA members, retail and wholesale, should have a copy of Phase IV Guide which is our operating bible until the next Phase comes along. Included in the guide are appendices that specify which items are and are not under control.

Regardless of the size of the business we operate, the Cost of Living Council will be looking over our shoulder as they specify that every firm must submit a report either quarterly or annually depending on the size of their business.

Hobbs Wall does more than offer you lumber from a the phone

cedar,

And we take of those mill best buy

rn mills. We take to best sources of fir, pine,

moit everything in redwood* odd regularly to check the output

WHO RANKS WHERE IN SAWMILL PRODUCTION

(Continued from page 10)

Potlatch Forests dropped from fourth place last year to fifth place this year. Two new units in Idaho added 57 million feet. Some decreases were shown in units in Arkansas and Idaho as well as the absence of any production in Deer Park, Wash.

Pack River Co. of Spokane, Wash., remained at the same place in the standings for both l97l and t972.

St. Regis Paper barely nosed out Edward Hines Lumber Co. for seventh place. An increase ofeleven million feet at Klickitat. Wash.. did it for the firm.

Edward Hines Lumber Co. remained at the same place in the standings both years. Increases were registered at units in Oregon, Idaho, and Arkansas.

Simpson Timber Co. moved into ninth place this year. Domestic production was unchanged from the

previous year, but an increase of nearly twenty million feet at its Canadian operation gave it the nod over Masonite. The Canadian operation represents about thirty percent of Simpson's production.

Masonite Corp. rounded out the list as number ten. Production in the West was up five million feet while Southern production registered a gain of twenty million feet.

Caletti to Head AITC

Richard C. Cale'tti, president of Standard Structures, Inc., has been named president of the American Institute of Timber Construction. He succeeds Wallace J. Turner.

AITC is a technical trade association of companies associated with the manufacture or installation of structural glued laminated timber for building components or building systems. Headquarters are in Englewood, Colo.

Caletti heads Standard Structures, Inc., a laminating firm in Santa Rosa, Ca. He has been with them since 1953.

New Philips Branch Office

Tom Philips has been named to head a new branch office in Corona Del Mar, Cu., that has been established by Philips Lumber Sales, which has its main office in Thousand Oaks.

The new office serves the Oranse County, San Diego. Te*us and Arizona markets.

Beginning in the lumber business in 1947 with the old Alliance Lumber Co. of Pasadena, he shortly went to work for Lawrence Philips Lumber Co., where he remained until 1960 when he left to operate his own firm building apartments and low cost housing. One year ago he returned to the industry working for lnland Lumber Co., Colton, Ca., and most recently was employed by Eel River Sales.

He is a brother of Don Philips, Jr. who heads up the main office and one of a number of the Philips family active in the lumber business.

PO0ISIDE oartv-ers included (l-r) Don Michaelson. Louis Loos'elv. Harold Henrieriono. Top- iloht: Jack Davies. Paul Stern and Dave Jones. Lower mnlOon Suhdstrom, Fred Scaife, Rick Curb and (backqround) Russ McDonnel. Lowet tight: Doug McDougal, Art Atkinson, Cordes Langley and Jack Powell

A Really Big "Shew"

It's gotta be some party when you can draw people from more than 500 miles away and from two states and the renown Black Bart Hoo-Hoo Club annual B-B-Q in Ukiah, Ca., is just such a blast. They converged on Jack Frank's home (formerly the late Bill Moores and the late Bill Crawford's home) from Los Angeles to Portland and points in between. North Pacific Lumber in Portland sent four'odelegates" to the event.

Program chairmen were Joe Wheeler and Bill Smith who made good use of the Olympic-sized Pool for a party setting. Others PlaYed golf and many just, uh, slaked their thirst, shall we saY.

O'Kelley Elected Club Chief

Ed O'Kelley of Wisconsin-California Forest Products in Redding, Ca., has been elected the new president of the Shasta-Cascade Hoo-Hoo club for iszz-q.

Other officers named were Bill Harrison, Novoply div., Champion International, lst vp.; Larry Whittaker, Western Woods, Inc., 2nd vp.; Don Lincoln, Redding Pallet & Reel Mfg. Co., sec.; Bob Reagan, North Valley Lumber Sales, treas.; and chairman of the board, Dave Shaller, also of North Valley.

Guiding the group on the board are Jerry Arndt, Harry Bleile, Brad Broyles, Bill Enderson, Glen Forney, Wayne Murphy, Earl Nordvedt, Don Porter and Morris Walker.

Directors-at-large are Earl Brandeberry, Roy Dunbar, Kelly Galley, Al Kerper and Carl Thomsen.

With that slate, it should be a good year!

The Horbor

Videotaping Sales Training

deailens amd ilook fon perfortnance ..'rlR

D&R supplies dimension lumber, precision-trim med studs, cedar siding, shakes, shingles, moldings and many other specialty lumber items throughout the West by the most efficient transport , . rail, truck or ocean barge.

For nearly 70 years Dant & Russell has marketed forest products f rom the Pacif ic Northwest manufactured for the western construction market.

In Southern California, call our representative, A. W. "Art" Neth at872-1280 or 783-0544

2000 S.W. Fifth Ave. Portland, Oregon 97201 226-2311

Nearly 70 Years Marketing Pacific Coast Forest Products

SALES training session is videotaped for future classes at 0regon Pacific lndustries. Portland. as trainees oet facts on windows and frames from 0P's John Monaco (left). Designdd to familiarize new salespersons with all products sold, the current two-week program and its fall sequel will be recorded and edited lo form a comolete video casette series. Instructors for the program are from product manufacturers as well as 0P personnel.

L-P Buys Tillamook Plywood

Louisiana-Pacific Corp. plans to purchase Tillamook Plywood Co., Tillamook, Ore., according to Harry A. Merlo, L-P president and Marshall Leeper, Tillamook president, for more than $2 million cash.

Included are a fully integrated two lathe sanded plywood plant with 100 million sq. ft. annual capacity, related inventories, 7 million board feet of logs, IB million board feet of fee timber and cutting rights in the area.

The new plywood plant is on the same site and next to the sawmill L-P acquired in June from Diamond Lumber Co.

Merger Activity Up Sharply

Merger activity in the building products and materials industry in the first half of 1973 shot tp 617o over the corresponding period in1972, reports W.T. Grimm & Co., a firm specializing in mergers and acquisitions.

Net merger announcements in the category totalled 37, up from 23 in 1972. Overall merger activity in the 40 categories covered numbered 2,198, down llTo from the first half of 1972.

Within the building products category, 437a of all transactions represented divisional sales, compared with 39Eo for first half 1972.

Forms of payment in the building category varied widely from the overall pattern. In first half 1973 overall

transactions, where payment information was available, 447o were for stock, 427o for cash, l7o for debt and I37o for a combination of cash, stock and/or debt. In the building category, stock transactions comprised 267o, cash transactions 597o, debt transactions 47o and combinations ll7o. There were a total of 27 building category transactions for which payment information was available.

New Name for AFP Division

American Forest Products' general box div., Fresno, Ca. , has changed its name to the Fresno div., according to gen. manager T.L. Taylor. It is intended to more properly connote the true nature of their manufacturing operations.

Approximately half of their sales are to residential and non-residential construction markets; the remaining half manufactures components of agricultural containers.

Less Wood Framing Used

There has been a decline in the use of wood frame construction and wood siding in one-family dwellings covered under basic FHA mortgage insurance programs, according to the l97l HUD Statistical Yearbook released recently.

Wood frame construction accounted for B9.27oI of houses built in 1965, but declined to 76.4Vo by 1971. Wood siding was used on 9.47o of 1965 houses, but onlv 7.37o in 1971.

PERS@NALS

Bill Fox, Max Hill Lumber Co., Pasadena, Ca., is set for an early Oct. pleasure trip to New England.

Harlan Winslow, Tacoma Lumber Sales, Arcadia, Ca., is back from visiting family at Huntington-By-The-Sea, Ca. ; Helmut Vorster earlier visited the Pacific Coast states and Canada, visiting relatives on a camping trip.

Rex Oxford, Rex Oxford Lumber Co., Carson, Ca., his wife and two crewmen, luckily came out alive after a midnight crash onto the rocks offCabo Colonett, some 65 mi. south of Ensenada. Mex.. near the end of a 2800 mi., two-month cruise on his steel hulled, hermaphrodite brigantine schooner. Rescued after 13 hours on the rocks, they were forced to leave the boat, which has since been stripped; total loss is about $80,000.

E. P. "Woody" Railey is now the g/m of the Eugene, Ore., spg131isn as well as Albany of Sharpf s Twin Oaks Builders Supply following retirement of George Scharpf.

Keith Runyon is now gen. sales mgr. and asst. gen. mgr. of Sagebrush Sales, Albuquerque, N. M.; John Weaver is the new director of marketing and purchasing. Bill Boney is managing their Portland office.

Weslern Lumber ond Building Mqteriols wIERCHANT

Rick Mant has joined Boyd Distributing Co. Denver, as sales mgr.

Byron B Miller, pres. of Arcata Redwood, and Robert A. Ferris, sec.-gen. counsel, have been elected v.p.s of the parent co., Arcata National.

Thomas Halladay is the new yard super for Max Hill Lumber Co. at their Montebello, Ca., distribution yard, according to Max Hill, president. Tom is the son of Maynard Halladay, who originally owned United Lumber Co.

lVayne Gardner has been re-elected to represent dealers on the American Lumber Standards Committee. He has also been elected president of the So. Calif. Society ofAssociation Executives, a professional group of trade assn. mgrs.

Ronald R. Walker is a new NFPA field man for so. Ca.. so. Nev.. Utah. Colo., New Mexico and Ariz.

Sam Fineman, president, Bel-Air Door Co., is back to his Alhambra. Ca.. offices after a 2-week trip to Spain. He recently named Michael Hitchens as art director of Tyre Advertising, a Bel-Air subsidiary.

Bob Matthies, AFP. Newark. Ca.. has vacationed with his family in Happy Camp. Earl Dyer attended the Northwest Hardwood Assn. grading course in Kelso. Wash.: Bob Martin vacationed with his family at Shasta.

Harold Fuerst, G-P, San Jose, Ca., has returned from a week's vacation in Chicago.

Charles Hammonds, Neiman-Reed Lumber, Van Nuys, Ca., vacationed in Tucson, Ariz. and Mexicali, Mex.

Bill Reidlinger, G-P, Salinas, vacationed during August for a week.

Bill McGraw, g/m of Kelly-Moore Home Improvement Centers, Union City, Ca., reports that Jim Shelton will manage the new store in Union City, Norm Guedon is merchandise mgr. Store opened Sept. 15.

Gary Hansen, Pacifica Lumber, Pacifica, Ca., vacationed with his family near Shasta.

Ray DuPuis, Roseburg Lumber, San Jose, and his family vacationed near Lake Almanor.

Keith Johnson, McElroy Lumber, San Jose, vacationed near Lake Almanor and also spent a few days at Lake Tahoe.

Norm Rose, Oregon-Pacific, vacationed at Reno.

Len Viale, Simpson Building Supplies, recently flew to Los Angeles on business.

George Thompson, Simpson, Santa Clara, Ca., vacationed in Eureka.

Don Thom, Bruce Bauer Lumber, vacationed with his family in Yellowstone.

Dan Froehle, Med-Ply, Medford, Ore., vacationed in Los Angeles and Phoenix.

Hugo Miller, Georgia-Pacific redwood sales, L.A., vacationed for two weeks in Hawaii with his wife, Phyttis.

John Gaskin, Capital Lumber, Phoenix, got in a beach vacation with the familv at San Diego.

Long Dimension

Rough Dimension

0ther Douglas Fir ltems

SEPTEMBEN, I973

Harry McCall is mgr. of Kaibab Industries' new Ariz.-Utah sales office in Kanab, Utah.

Dick Aaland has joined Sterling Lumber Co., Montebello, Ca., selling mouldings, specialties and plywood, according to Bob Smith. Dick had been with Commander Industries.

Bill MacBeath. MacBeath Hardwood, San Francisco, is back from a Philippines sales safari.

Roger Stainbrook and Charlie Riddle have opened an office in Riverside, Ca., for United Forest Products, Eugene, Ore. Both had been with Valk Wholesale Lumber, Riverside.

Mike Rasmussen. American Wholesale Hardware, Long Beach, Ca., has been promoted to outside sales in that area. George Fauber transfers over to cover the Phoenix-Flagstaff area.

Chuck Rouse has joined Willamette Industries, Albany, Ore., as plywood sales coordinator.

Wayne Ewing, founder and former pres. of Arrowsmith Mfg., L.A., is now ch. of the bd.; Bruce A. Willsey is the new pres.-gen. mgr. ; Ned Ewing, v.p., is now also sec.-treas.

Bill Gunnell, v.p., United Wholesale Lumber Co., Montebello, Ca., is back at it after 2 weeks of waterskiing in ldaho.

Dr. Richard R. West, Dean of the College of Bus. Ad., Univ. of Oregon, is now on the board of directors. Bohemia. Inc., Eugene.

Mel Brown is now in sales for Wvckoff Co. in Seattle.

Dave Town has transferred from Simpson Bldg. Supplies, Cerritos, Ca., to their Santa Clara office. Leo Benizo transfers out from their N.J. office to replace him. Pearly Fisher is back at Cerritos after an Hawaii respite with his 3 little girls; Steve Overton is a new man on the sales force there.

Ken and Dolores Coleman are on a Miami (Hoo-Hoo convention) and Nassau jaunt while Ken plays hookey from Eckstrom Plywood, L.A.

WayneC. Wllson, D. C. Essley & Son, L.A., recently business-tripped to Arcata, Eureka. Ukiah. Willits and Santa Cruz, Ca. Chuck Lember is back from a 2-week respite in Miami, taking in the Hoo-Hoo annual, and doing the Caribbean. Jerry Essley got worked so hard in moving to his new Newport Beach, Ca., home on vacation, he was glad to get back to work.

Vern Godbehere has been named mgr., wholesale sales, wood products div., Southwest Forest Industries, Phoenix. Jerry McGuire, Cal Forest Lumber Co., Gardena, Ca., was on a month-long European trip with wife Tine and the kids.

Gerald R. Ensworth has been named a lumber buyer for American Forest Products in Redding, Ca., working for mgr. Colleen Courtwright. Gary Lee Frush is a new salesman for AFP's Western Sierra Furniture, Stockton.

Randy Philips, Philips Lumber Sales, Thousand Oaks, Ca., and his wife, Carol. are back from a 2-mo. Eastern vacation visiting family.

James R. Summerlin,34, has joined the sales force at Robert S. Osgood, Inc., L.A., after a 5 year term as v.p.-glm ofa leading Manila manufacturer and exporter of lumber and wood products.

Ed Fountain, Sr. and Jr. got in some golf at the recent Medford Hoo-Hoo meeting, while on a mill trip for their Ed Fountain Lumber Co., L.A.

Tim Sterrenberg was recently named mgr. of Woodburn Lumber Co., Woodburn, Ore.

Howard L. Klafter is the new v.p. marketing for Welsh & Bresee, the no. Ca., wholesaler, according to co. pres. Robert E. Craves.

Frank W. Kirk is now sales mgr. for lumber, cedar products and fencing for Potlatch Corp., according to Nick Poletika, gen. sales mgr., who also announced Martin Phillips' appointment as product mgr., cedar products and fencing. T. H. Tate was named plywood products and futures mgr.

Vi Neal, Stahl Lumber; Ruth Armand, E. J. Stanton Lumber; Mildred Dutton, Penberthy Lumber; and Dorothy Hagernan, retired from Simmons Hardwood, all L.A. area firms, are now living it up on a 3-week European jaunt.

James E. McGee has been appointed gen. mgr. of American Forest Products'new international div.

Barry Fisher is Virginia Hardwood's new San Gabriel Valley, Ca., sales rep.

John K. Martin, Palco, San Francisco, has been named a regional board member of the Forest Products Research Society.

THE METRIC SYSTEM

(Continued from page 7)

affect land surveying in several ways. Principal areas ofconcern are field, block and lot, metes and bounds, and U.S. public land surveys. Areas described by the first three types of land survey are usually irregular in shape and generally not limited to specific or preconceived sizes. Therefore, these can be fairly easily converted from a r/zacre lot to an approximate Il5hectare lot.

"The public land survey is of primary importance for land location and legal description as well as measurement. To replace it as a land

location tool would take a complete specialty species and products, such resurvey of all Western lands." as redwood, that have significant

So as Gerald Prange notes, the foreign marketso would be helped by problems are sizeable. But there are moving America into a system of also opportunities involved. The use measurement that is universally of nominal sizes by consumerism understood, regardless of the lanadvocates has come in for consider_ guage of the trading nation. able criticism. A change to metrics School systems are planning now would eliminate this as the nominal to begin teaching the metric system. size and the green size could becoms The nation's largest school system, the same. i.e.. a 2x4 would be called California, plans to begin in 1976. a 40 mm. x 90 mm., see Chart B. There is little question that the conMoRE rMPoRrs i"#H:il:*:::;""T$#fffil:? fast?

Increasing American dependence Great Britain found the cost less on imported forest products in both than imagined and that their hardwoods and softwoods could be planned program ofconversion was, simplified if everyone involved in fact, too slow. Japan, which measureC the same way. Domestic changed in 196 I, had the same

to AMERICAN LUMBER IPECIEI...lillr the bill

AMERICAN LUMBER SPECIES specializes in supplying hard to find species, cuts or grades, in domestic softwoods and hardwoods. Don't waste time - Call American Lumber Species-we can fill the bill fast.

Hard To Find SpeciesCutsGrades

experience. Neither Australia nor Canada has been unable to cope.

Suggestions abound as to who should pay, with the government an odds-on-favorite to shoulder the majority of the cost. Some favor tax credits to firms for their expenses incurred in conversion. Congress is still pondering possible solutions. A dual system for a specified period of time is one suggestion.

"It'll always be a 2x4 to me,'o is the deep-seated conviction of more than a few lumbermen, yet times and attitudes do change. In the end, it may well be that consumer attitudes in the market-place will make the final decision.

Dubs Ltd. Stall Bashing Along

Ralph Lamon and Hugh Rosaan tied for low net in the first flight at the August Dubs Ltd. golf match at Millbrea, Ca.

Other winners in the Bay Area golt group were 2nd flight low net won bv Bill Leanard; Ed Oliver, closest to the pin: with Hal Renfort winning the Dave Davis perpetual trophy with a low net 69 for the past year.

WWMMP ANNUAL

(C ontinued from page 17)

New directors are Carl E. Bonner, Tewa Mould_ing Corp., Albuquerque, N.M.; Sterling Mentink, Challenge Lumber Products, Inc., Marysville, Ca.; John Dean, Spokane Moulding Corp., Spokane, Wn.; C.R. Belforte, McKuen Moulding Corp., Sacramento; Don Crane, Feather River Moulding Co., Inc., Oroville, Ca.; Al Osborn, Louisiana-Pacific Corp., Calpella, Ca.; and William Berry, KimberlyClark Corp., Anderson, Ca.

The moulding producers voted to hold their February, 1974 meeting in Mexico City.

Free Reader Service

For further informotion on oll New Producls ond New Lileroture, write fhe Merchont Mogozine, 573 So. Loke Ave., Posodeno, Co. 9l l0l. Pleose mention issue dote ond poge number so we con process your requesl foster! Thonks.

Thot's How lt Goes!

"We haae it in the latest colors . .'Riot Green,' 'Demonstration Blue.' and'Strike Pink.' 'o

IHE A,ifRCHANI MAGAZ'NE

New Fn@du@ts

ond selecfed sqles qids ior betler morketing

Need A Short Piece?

ldaco has developed a floor-truss parts cutter that cuts pieces as short as 8Vz" long.

It is said to cut 50 to 60 pieces per minute with one-man operation. The four 5 hp. arbor motors are connected in pairs so that one control turns two motors. Cutting angles are adjustable from 0" to 45'. The saws are guarded.

An automatic feed hopper and waste system are standard.

Other uses for the cutter is to cut bridging, soffit return blocks. fire blocks and almost any kind of double end trimming. Price is around $10,000.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 9ll0l.

New Florescent Paints

A new line of florescent paint, marketed under the Drama label and available in five colors, has been announced by Southland Paint Co.

The paint is non-toxic when dry and is safe to use on toys and baby furniture, is recommended for use on advertising signs, safety markings, sports equipment, hobby and art crafts, and may be applied to surfaces such as paper, glass, plastic, metal and wood. Southland recommends the application of a base coat of flat white for best re sults.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 9ll0l.

A Light Sonata

"Sonata" is the name of the newest abstract in the Nevamar line of decorative high-pressure plastic laminates, made by Exxon Chemical Co.

A light, airy pattern with a non-directional design, new Sonata is offered in two color selections, with appeal prirnarily for use on counter, vanities and table tops in residential, commercial and institutional applications. Both colors, gold and light green, complement current decorating colors.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

The 3D Ceiling

Armstrong Cork has an unusual 3D ceiling, called Tegular, that has the look of fissured marble. The 2' by 2' white panels are supported by a recessed black Hi-Point Grid, producing a striking three-dimensional effect.

The Tegular ceiling panels have beveled edges and flanges recessed Vq" on all sides. The flanges rest on and are concealed by the grid system. Since the panels rest on the gridwork, the installation of a Tegular ceiling is similar to a conventional suspended ceiling.

Like other Fashiontone ceilings, Tegular is acousticalthe tiny perforations in its surface absorb much of the reflected noise in a room. Its mineral fiber composition gives Tegular a noncombustible rating.

WRITE: The Merchant Magazine,573 So. Lake, Pasadena, Ca. 91 101.

Seals Up the Air Box

New Air Conditioner Windowseal with all-season advantages is now available under the Mortell brand. This vinyl foam is 1/+" square x 42" long. lt seals the gap between the top of the bottom frame and the pane of the top window, when an air conditioner is installed in double-hung windows.

Windowseal includes self-adhering mounting tabs to keep the seal in place, it will not fall down between window sections. lt stays putwon't pop out from sudden drafts or suction, says the maker.

Although primarily designed to weatherseal the opening caused by a raised window, it can also be used to seal between window frame and air conditioning unit, including under the unit. It seals, insulates and cushions vibration. Stops cooling loss in summer, heat loss in winter, stops drafts, dirt and insects.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 9ll0l.

Advanced Shower Hook-uP

Superior Shower Co., Inc. claims a remarkable riser arrangement that eliminates the need to break the floor to connect to the drain when installing their Aqua-Lite shower above the floor.

The unit is made up of four interlocking pieces which form a square 5" high into which the receptor fits. An 18" quick hookup elbow goes through a hole in the riser's side directly to the floor drain.

Aqua-Lite is Superior's one-piece, plastic, collapsible stall shower.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9l l0l.

Color Me lmpressed

A remarkable crayon that originated as an art crayon has found its way to industry for use on plastic-ceramic-wood-glass-metalstone-leather, etc.

EI{tIYEII

IHE ENTRYWAY

Home builders can add that little something extra to their homes with an entryway that features one wall of brick. The brick is a manmade material, Roxite masonry paneling, which captures the natural appearance, textu re and color-veining of weathered brick. Shown is Roxite's Dover White brick in the Heritage series. Panels cover about 2 sq. ft. of wall space and are nailed into place using a single fastening system or Roxium Adhesive. Mortar, applied through a cautKtng gun, provides the finishins touch.

By the Ultra-Trade Co., it is waterproof, smooth, and so solid you can safely use pressure as the stick is almost unbreakable. The colors can be used over each other but the first color is still visible.

WRITE: The Merchant Magazine,573 So. Lake, Pasadena, Ca. 91 l0l.

Out of the Tub

A new lVz." mechanical bath drain with trip lever waste and overflow is from Mansfield Sanitary, Inc.

The bath drain is said to be adjustable for any tub 14" to 16" high. A specialtee permits simple on-the-job slide adjustments of up to 4" vertically and l" horizontally without altering the drain in any way.

Bath drain tubes are heavy brass. Tee, shoe and head are cast brass. Exposed parts are heavy chrome plated or stainless steel for maximum attractiveness and customer appeal. All working parts can be easily removed after installation.

WRITE: The Merchant Magazine,573 So. Lake, Pasadena, Ca. 91101.

A Step Up

An improved line of combination ladders, which convert easily into 5 different types of climbing equipment, is from R.D. Werner Co., Inc.

Listed as 5-way 380 Series, this consists of 3 units which may be changed from 6-7-8' stepladders into l0-12-14' extension ladders. They may also be readily converted into 2man double stepladders, stairway ladders and 2 single ladders.

Recent design improvements have raised the duty rating on these to Type 2 (255 lbs.). Among new features are greater strength and stability as the result of increasing front flange width, employing deeper step extrusions and channel-type step bracing. Pail shelf size has been incleased to accommodate paint roller trays.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 91 101.

Lightweight D-l-Y Chain Saw

Beaird-Poulan's Poulan XX is the world's first gas chain saw with automatic oiling priced under $100.

It is made of steel, magnesium and aluminum, with no plastic parts. Weighing less than 8lbs., it canbuzz through 6" of wood in four seconds; perfectly balanced for easy one-hand control.

A 12" bar and chain is standard. Automatic chain oiling provides continuous lubrication of the saw. It has a manual override oiling feature for extra heavy cutting.

WRITE: The Merchant Magazine,573 So. Lake, Pasadena, Ca. 9l l0l.

Selling Safety

The Kwikset home security and remodeling center is especially designed to increase consumer impulse sales. lt stocks more than 100 different kinds of visually packaged locksets, cylinder deadlocks, entrance handlesets and other door hardware.

The center may be used standing alone, on the end ofa gondola, due to its 3-ft. standard width, in pairs, triple or quadruple units with or without its specially designed base.

It comes complete with hangers, shelves and lockset holders and is manufactured from heavy-duty plywood, covered with vinyl and painted in matching colors to the visual package products it contains.

The display may be obtained free with a minimum lockset purchase.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 9l l0l.

Free Reader Service

For further informotion on oll New Products ond New Lileroture, write The Merchonl Mogozine, 573 So. loke Ave., Posodeno, Co. 9l l0l. Pleose mention issue dote ond poge number so we con process your request foster! Thonks.

Well Stocked

The Verti-Pak stacking doora new and different concept in overhead doors-is now available from Bernardi Brothers, Inc.

The patented stacking feature of the Verti-Pak virtually eliminates the need for an overhead track assembly. Working on quiet, nylon tire ballbearing rollers, the Verti-Pak overhead door folds and stacks neatly, saving needed space,

It is available in different styles and sizes for any standard opening. Spe- cial sizes upon request. Of special interest to the builder is the advantage of quick and easy installation. Constructed on hinged bi-fold sections of extruded aluminum, it can be operated manually or motorized for high speeds for varied uses.

WRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca. 91101.

New Lift Truck Models

Towmotor Corp. has recently announced a new line of pneumatic tire lift trucks ranging in capacity from 10,000 to 30,000 lbs. @ 24" load centers. These units are made in their Dallas, Ore., plant.

Designated as the Vl00 through V300, they replace models of similar capacities and feature new design concepts and improvements that give maneuverability and performance characteristics normally not found in trucks of this size. Nine models feature dual drive wheels and four offer high flotation tires for applications having extremely poor ground conditions.

Users have a choice of various power train options.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 9ll0l.

Stick-em Up!

A deluxe Aqua-Gun, model #425C, with an exclusive "Auto-Trigger" lock, sprays automatically. It is one of a number of similar units marketed by Melnor Industries, world's largest manufacturer of lawn sprinklers and garden accessories.

Made of chrome plate on a non-corrosive rugged metal body, it is supposed to offer years of trouble-free service: can be reset with a flick of the finger to spray from a fine mist to a heavy stream, and a slight squeeze ofthe handle will give instant shutoff of water.

All of their popularly-priced guns are guaranteed for one year from date of consumer purchase.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena, Ca. 9l l0l.

Glulam Beam Slide Calculator

A handy slide calculator designed to assist the architect or engineer in determining preliminary sizes of glulam beams is now available from the American Institute of Timber Construction.

The 4" x 9Vq" slide rule quickly determines the size of simply supported structural bending members under uniform loading conditions. It costs $1 and includes deflection and shear stress checks of the beam selection as determined for bending requirements.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 91101.

1/q" Cordless Drill

A new Vc'' cordless electric drill that operates where electricity is not readily available has been introduced at $49.99 by Black & Decker. The new cordless unit, model #1899 is priced 33Vo below their previous cordless drill model.

The drill is driven by a self-contained power pack. A charger unit, which fully recharges the drill in 16 hours, is included as standard equipment. Working at 800 rpm, the drill is designed for light, intermittant use and has capacities of Vc" in wood and light gauge steel.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 9l 101.

Side Loader Run-down

Literature describing the recentlyannounced S-70 7000-lb capacity sideloading lift truck has been announced by AllisChalmers Corp. Sideloaders are one-man machines designed for handling long loads in narrow space. They carry their loads over their wheels parallel to the travel direction.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 91101.

An lllusion of Chonge

"fimglgisn"-a new contemporarystyled decorative door molding that gives an illusion of change in configuration with varying angles of light--is the newest design of decorative foam core steel doors by Ever/ Strait division, Pease Co.

The new design is a series of raised squares that cover all but the perimeter of the door's exterior surface.

As light strikes the pattern of squares, shadows are created in everchanging angles. The effect is one of continuing change.

The decorative molding is permanently attached to the door's surface.

Its molded material construction is heat and weather resistant and is extremely durable in case of abuse. It can withstand nearly every climatic condition extending from tropical to sub-ar:ctic.

Designated the E-47 door, it is available in all standard double and single door sizes.

WRITE: The Merchant Magazine, 5?3 So. Lake, Pasa.dena, Ca. 91101.

New Cellulor Vinyl Moldings

A new line of prefinished cellular vinyl moldings is being introduced by Exxon Chemical Co., manufacturers of Nevamar decorative high-pressure plastic laminates and related producf,s.

Designed to be the finishing touch to interior paneling projects, the new line ofrers the beauty of wood with the freedom and versatility of vinyl. The new Nevamar moldings are available in nine of the most popular shapes, with each shape being avail-

able in ten woodgrain colors and white. The grain pattern and color are permanent in the vinyl, with no staining or preparation needed,

Since only ordinary hand tools are needed, the new moldings offer outstanding workability. Splitting problems encountered with standard wood moldings are virtually eliminated. Nails can be driven through the vinyl molding within Yr " of the edge without fear of splitting, cracking or chipping.

Once in place, the new Nevamar prefinished mo;ldings will not swell, rot, warp or crack. They can be washed as often as needed without worry about moisture absorption.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 91101.

I973

New Lighting Center

A new "Lighting Center" display which holds a minimum of 34 different blisterpackaged lighting units is now available from Swivelier Co.

It is 48" wideby 753A'' high by 16%" deep and displays a complete cross section of their line.

It is supplied free ofcharge when ordered in conjunction with a back-up assortment of their units.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 9l l0l.

Beautiful Oak Kitchen

Raygold div. of Boise Cascade has announced its new kitchen, 'Olde Dominion.'

For this newest of kitchens, Raygold designers had as their goal the creation of a new classic in cabinetry with a unique design and an industry "first"hand glazed finish.

Long life and beauty are assured by Olde Dominion's all oak character, a result of the special attention and detailing given the cabinets during production. Front faces of

FOR LUMBER OPERATION

For lease L or 2 acres. Sur{aced, fenced, RR spur. In Ios Alamitos, Ca. Call (213) 696-1555(?14) 827-5900.

cabinets are furniture finished, hand rubbed and treated and given a final glazed finish associated only with the linest furniture made. The unusual depth ofthe deeply sculptured doors is an important feature as are the spring-loaded, self-closing hinges and easy, smooth drawer movement.

WRITE: The Merchant Magazine,573 So. I-ake. Pasadena. Ca. 9l l0l.

l{Eil FR0M F0RMICA lhe No-Tile Bath Panel System for a standard 50 sq. ft. tub enclosure, complete with panels, molding, sealant and installation instructions, is now available in kit form from Formica distributors. The manufacturer says the new carton is easy to store, easy to show, and easy for customer carryout. (See The Merchant, July, p.p. 6-7 for exclusive story on a remodeling job using the product.)

REACHTJ,il':; The

Kiln Sealing

As part of a special offer to introduce their new Silverliner liquid aluminum kiln sealer, Pace Products, Inc. is offering the free use of their airless seamless spray equipment #4201 to lumber dry kiln operators with orders for this sealant.

Developed in conjunction with Stewart Warner's Alemite div., the spray puts an aluminum heat shield over kiln walls so efficiently two men can re-seal the average kiln in half a day, reducing kiln maintenance costs and cutting down time.

Also included are material and air hose lines and a special 4' pole gun applicator that eases sealing hard-to-reach ceilings, high walls, overhead pipes and ventilators. An

illustrated, step-by-step direction guide is furnished so the entire process of kiln sealing is made so easy the kiln operator can do the job with his own maintenance crew, claims Pace.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 91101.

Exterior Latex Wood Stains

The Valspar Corp. has a new Eden line ofexterior latex stains for wood stains. Featured in l2 ofthe most popular exterior stain colors, it is a beautiful, modern stain formulated especially for today's popular architectural woodwork. It enhances the beauty of saw texture siding, paneling, beams, shakes, shingles, fencing, and a wide

variety of similar interior and exterior surfaces.

It is guaranteed not to chip, peel, or blister on new wood. These Solidtone stains are heavily pigmented to give an opaque appearance without obscuring the natural beauty and texture of the wood.

Low inventory and low investment is possible with the two bases offered in Eden exterior latex wood stain. Point-of-sale displays, color cards, and banners are provided.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 91101.

Protects Your Bean

DON'T BE FOOLED BY IMITATIONS! Get the Most for your Money

Insist on

BEL'AIR pr-nzA couBo uNrr

A new safety cap that meets safety specifi(Please turn to page 42) l]|0 ilil|0 cal|$ tTil||

FAMOWOOD

is the PR(|tESSl0llA['S ALI PURP0SE PIASTIC Boat builders, furniture makers, cabinet makers, etc,, have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Can be used under Fiber Glass! &e

Parrtv l^ rrco rioht nrrf nf lho ran Famownnd !

?1!2i!'vti#.i:*

weather-proof.

Ayailalle in to matching wood c0lors and white.

BEVERIY MAI{ UFACIURIN G C(l}IPAI{Y

9118 S. Main Street. Los Angeles, Calif.90003, P.0. Box 73233

ManutacluraFol F,mqrcod, Famo8lazt, Fsmorlvlnt 0istribdortnd D?alcr Inquiti6 Invitrd

The only all aluminum unitNo plastic parts to wear out Easiest to installnew or replacements Saves painting and hanging of new doors & saves money! Easily reglazeable Saves money

Bel-Air Door Co. is first with TEMPERED GLASS

BEL.AIR DOOR CO.

P.O. Box 829, Alhambra, Ga. 91802 322 So. Date Ave., Alhambra, Ca, 91803

ALHAMBRA METAL PRODUCTS, INC.

(213) s76-2545 o (213) 283-3731

(41s) 697-1897 o (808) 538-150s

NEW SERVICE by Lee Lumber HaalingFlat car anload,ing and d,elioery by tr*ck to your d,estination , , , Lee spar fi4960, Soutberm Pacifie R,R, at Los Alamitos, Cal,if , Storage' aoail,able,

Specialists in Quality lmported Hardwood Plywood

;,,:ilJ, ;:T,I,*"-

cations also features modern design and a competitive price and is available from Apex Safety Products.

PHONE US ON

75,000'/day

Called the Poly-Guard, it boasts a high density polyethylene shell, four point "energy absorbing" suspension and scientific engineering to provide the maximum in safety and comfort.

Available in a variety of colors, it is strong, yet lightweight. A rain trough prevents water from running down the back ofthe neck and the nape strap, which is an integral part of the suspension, holds the cap securely in place in all head positions. The foam-backed, vinyl brow pad is perforated and attached to the head band, which can be quickly adjusted to fit head sizes from 6Vz thru size 8. The flat facade is designed for company identification, using pressure sensitive decals or hot stamping.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 91101.

Upgrading Air Filters

The new Pure-Air Filter E.S. 46-40, a medium efficiency air filter especially designed to upgrade throw away type filter installations in domestic, commercial, and industrial air conditioning systems, is new from Pure-Air Filter International.

It fills the need for a low cost filter with an exceptional long service life. These filters operate at a velocity of up to 500 FPM. A 24x24x2 E.S. 46-40 will give a capacity of 2000 C.F.M. at a pressure drop of0.2" W.G.

PHONE (916) 488-1800

Tests prove the E.S. 46-40 is 3/+ times more efficient than fiberglass filters andS0Vobetter than most synthetic filters. A 20x20x2 E.S. 46-40 is interchangeable with 2" fiberglass

filters. It offers increased efficiency and extra long life with a marked savings in labor costs. Air conditioning and heating systems will operate at peak efficiency because there is no fiberglass breakoff to block cooling coils, since the E.S.46-40 uses a non-woven media.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 91101.

White and Gold Vanity

Raygold's newest vanity has been designed to complement any bath decor. Boasting a simple, classic character, its raised panels lend a distinctive air wherever installed. Gold accenting trims its raised panels, while durable exteriors and self closing hinges are additional features. Their exclusive abrasion, humidity and wearresistant finish supposedly assures a life-time of trouble-free service.

The vanity is available in a wide range of sizes; sink and drawer bases are also available.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 9ll0-.

Revolutionary New Lock

Superguardlock, manufactured by ldeal Security Hardware Corp., is claimed to be the most revolutionary lock within the past 50 years. Its special featuie . it bolts to itself and not to the door. Not only is it superstrong for superior protection, it is superstyled to take it right out of the uglypiece-of-hardware category.

Special features are: it bolts to itself and not to the door: has decorative escutcheon

THE MOST COMPLETE LINE OF BUILDING PAPERS

HIGiH SIEFIFIA

plate to protect cylinder from prying; all screws are concealed; and it easily replaces any existing lock without re-drilling for the lock cylinder.

Sketches on packages holding each individual type of lock make it easy for the consumer to see how each lock looks when in position. Complete mounting instructions are inside every box. Packages are lightweight for easy handling; slim and trim; take up little space on a retailer's shelf; and are colorfully illustrated to demand attention.

WRITE: The Merchant Magazine,573 So. Lake, Pasadena, Ca. 9l l0l.

New Industrial Dust Collector

A 30" x 30r' x 30" package for up to 6,000 CFM, provides 99.977o efficiency at 0.3 micron particulate size. Made by Kermatrol. it features an automatic mechanical system that is self-cleaning and requires hardly any maintenance.

It may be mounted directly on the top of a cvclone unit and outlet. then ducted back

P.O. BOX 207. ARCADTA, 25 Whee ler St. WantTo...o O BUY SOMETHING O SEI.[ SOMETHING O TRADE SOMETHTNG O HIRE SOMEONE . GET A NEW JOB

into the woodworking shop to eliminate air make-up units and to reduce heating costs.

It will automatically shake out its dust load of fines thru the center of the cyclone into the existing bin without requiring additional labor for dust removal.

WRITE: The Merchant Magazine,573 So. Lake, Pasadena, Ca.. 91101.

Cools Off Your Joint

NoDrip Tape stops sweating and condensation dripping on cold water pipes, joints, cooling and refrigeration lines.

It wraps on spirally to form a permanent insulation on any size pipe, joint, tee, valve or fitting. It is self-adhering. Molds easily around irregular fittings. Clean white, nonsticky surface can be painted any desired color.

This is the only pipe insulation material with "built-in" moisture barrier. NoDrip Tape is 1007o moisture penetration. Can't rot, can't be saturateddesigned expressly for high humidity and moisture problem areas.

A valuable addition to any plumbing, heating, air conditioning or refrigeration installer's or serviceman's tool kit, it saves timeespecially on odd-shaped fittingsand does a better job than conventional insulation, the company claims.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 9l l0l.

DICIIONARIES

WEBSTER

IibrarY sizc.

1971 edition, brand nsw, still in box' Cost New: 945.00

Will Sell for $t5

Deduct l0% on ordors ot 6 or more. Make checks Payable to ONTARIO JIEXT EDITIONS and mell to THE MERCHAIIT MTGIZIIIE J73 S0. Lrl! AYr. P.sld.n., C.. 91t01

c.o.D. ordrrs enclos! $1.00 good wlll dr' Dosit. Pay balance p:us C.0.0. shipping 0n belivery. - 8e satisficd on inspection ot return -ryithin l0 days for tull refund. N0 dealers. each volumb speclfically stamped nol tor resale.

Please add $1.25 postage and handling.

ENCYCTOPEDIA

lncludinS l0 yoaf referenco.question servlc6.

UNIVERSAI EDlTl0N of the NEw STANDARD 1972 sdltion, brand new, still In box.

14 votUMES Cost N€w 9259.50

Will Sell for $88.50

O OR WHAT HAVE YOU?

Do ll tTilh A WAI|I AD

In lhe MERffiAIlI l'lagadne

Deduct 100,6 on orders of 6 or mor8.

Make Checks PaYable tro ONTARIO TEXT EDITIOI{S and mail to ilE tEncHAl{t MlclzlllE t7t 3c. lrtr lvr. P.3.d!na, Cr. tltol

C.0.0. orders enclore $5,00 good will dcposit. Pay balance plus C.0.D. shipping on dc'ivery. Be setisfied 0n inspection or re. turn *ithin 10 days for full refund, l{o dealers, each box specifically stamp€d nol for resale.

Please add $4.75 postagt and handling.

-the best bet for y0ur eYery need!

ELEVENTH IN A SERIES ON HARDWOOD

Hardwood group uses audio-visual program to uarious to get its message out publics

Story at a Glance

The American South produces more than half the U.S. hardwood requirements, but the supply is dwindling and land manaqement is inefficient South-ern hardwood mfqrs., rightly concerned, have a new audio-visual program designed for a wide audience that cliscusses industry problems and potential solutions in non-technical terms.

rr\ ONCERI{ED about the future (- of hardwood lumber markets, a dwindling supply and what they describe as a "long history of poor management" by hardwood growing Iandownerso the Southern Hardwood Lumber Manufacturers Assn., in cooperation with the U.S. Forest Service, has produced an audio visual program that it hopes will help highlight facts on Southern hardwood lumber markets and forest management. It was also produced so that SHLMA would have an educational tool that would draw attention to hardwood management in a non-technical manner.

IMPORTANCE TO U.S.

The slide series explores the markets and management of hardwoods and includes many interesting facts concerning multiple use of the hardwood forests of the South. Of great importance to the nation, as well as the region, is the fact that about 285,000 people are employed in harvesting the region's hardwood timber and manufacturing it into hundreds of products.

Hardwoods grown in the South now supply about 557o of the United States' hardwood requirements. However, the supply is decreasing slowly largely because the forest lands are being cleared for other uses. The latest U.S. Forest Service survey notes that Southern hardwood forests lands have declined 207o during the past four decades and the general quality of the trees has slipped.

Most important of the reasons is that hardwood forests are beine

cleared for soybean production and conversion to pasture. Less important are forest land losses to suburban developments, utility rightsof-way, supelhighways and water impoundments.

POOR MANAGEMENT

Another factor is a long history of poor management. The land owners simply have not applied available knowledge about how hardwoods grow and should be managed.

The audio visual program is designed to help remedy the situation. The 100-slide program and taped narration will be shown to civic and conservation groups and a broad variety of other organizations with an interest in Southern hardwood forest management.

D.A. Craig, area director of the USFS in Atlanta, Ga., said that one set of slides, a reel tape and one narrative guide has been sent to each State Forestry in the South. Also several sets are to be placed on a loan basis, he said, available with reel or casette.

Every effort is being made to see that the program reaches maximum viewing and in the places it will do the most good toward boosting Southern hardwoods.

The SHLMA has copies for sale or loan and those using them pay only one-way shipping charges. A number of SHLMA members are purchasing copies for use locally, according to the association. A slide set with taped narration is available for $20. The SHLMA is located at 805 Sterick Building, Memphis, Tenn. 38103.

New Lfit@Fetutr@

Plastic Laminates

A new &p. folder ofthe entire 1973 collection of Navamar high-pressure plastic laminates is available fiom Exxon. Included are full-color reproductions of all of the Nevamar laminate designs and colors, highlighted by their line of 13 special and dimensional finishes.

frlew Wearherstripping Folder

A new point-of-purchase folder covering Empire Metal Products' eight most popular weatherstripping products is now available for in-store consumer distribution and energy conservation promotions.

WRITE: The Merchant Magazine' 573 So. Lake, Pasadena, Ca. 9l l0l.

New Floor Plank System

The new USG@ Floor Plank System is designed to reduce costs and speed construction ofhigh-rise and garden apartrnents, dormitories and light office buitdings where bar ioists are used in steel frame or load-bearing hasonry constructron. ll is explained in their brochure IR-162.

Asphalt Shingle Application

A new sound/slide training program, "How to Apply Asphatt Sftingles," is ner,i' from the Asphalt Roofing Manufacturers Assn. It emphasizes proper application techniques, demonstrates the dangers ofbad roofing practices and warns against potential trouble spots. It costs $45. but some rentals are available.

Rated Sales Performance

Product sales ratings are set out in the new 50-p. "Hardware Buying Guide" from Smith-WolffCo., Inc., for high quality hand tools and other hardware staples. Each product is flagged with a rating: good, very good or excellent. These are bona fide read-outs from the Smith-Wolff Computer, giving a product-by-product breakdown of the fi rm' s total sales action.

V9RITE: The Merchant Magazine,573 So' Lake, Pasadena, Ca. 9l l0l.

Three New Ones On PlYwood

"Everything

You Wanted to Know About

Plywood," a 54-p. new book for builders is a quick and handy reference for plywood usage, fasteners, framing and building systems, free from the plYwood assn.

New desigrr ideas for plywood walls are available in two other free APA publications: "Architectural Plywood Walls" tle's been revised to include more joint details olus illustrated sections on curtain walls, ;laster chaonel trim, cross hatch design, piciure framed panels. Z-bar covering and herringbone patterns; "Joint Details for Plywood llall Systems' ' is a handy poster for horizontal, vertical, window and corner details. The details poster can be used on bulletin boards or walls for immediate reference,

WRITE: The Merchant Magazine,573 So. Lake, Pasadena, Ca. 9l l0l.

Strad-O-Lift Trailers

A detailed and illustrated 4-p. bulletin, CSt02, describes the unique capabilities and features of Kornylak Corp.'s new StradO- Lift self-loading/unloading semi-trailers. They combine the fast loading/unloading advantages of a conventional semi-trailer. They have many applications for short hauls or intsrplant transfer,

Restoring EmploYee "Go"

Manufacturers' lnstitute's three current reports provide practical suggestions and a do-it-yourself ' productivity-improvement plan for presidents. owners, and managers of medium and smaller businesses. There is a great deal of tatk today about restoring the willingness to work, about rebuilding employee attitudesbut very tittle actual how{o-do-it information is available, and. what does exist usually is applicable only to the very largest businesses.

WRITE3 Th; Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9l 101.

Free Reader Service

For fu*her informqtion on sll New Products qnd New Litereture, wriie The Merchant Mogozine, 573 So. loke iAve., Posodeno, Colif. 9l l0l. Pleqse menlion issue dote ond poge number s0 we cqn pfoccs3 your rsquest fqsfer!

Keep Your Hat On!

Complete description and details on the complete line of Apex safety hats and caps are available in a new brochure by Apex Safety Products. lllustrations and full information are provided on the eight basic Apex hat and cap models marketed.

WRITE: The Merchant Magazine,573 So' Lake, Pasadena. Ca' 9ll0l.

Squeezing the Log

A new report supplyrng authontatlve answers to a number of lumber supply questions for the future, by the Forest Service, is titled "Srudy of Softwood Sawlog Concersion Elficiency and the Timber Supply Problem." It is essentially a cost-benefit analysis of techniques for increasing efF ciency of lumber processing and identifies three major shorter-term opportunilies for increasing log processing efficiency.

New Freight Rate Fax

Western Wood Products Assn's', revised Freight Rate Circular No. 950, reflecting the August 19, rail rate hike, is a 32-p. circular that provides rapid reference for estimating lumber rates from representative points in the West to lntemountain and Transcontinental Territories. Price is $8. Available is WWPA's Revised Freight Rate Map at 25c per copy.

Extra-l-ength Drills

Chicago-Latiobe has a new Gp. illustrated brochure listing hundreds of different sizes and lenglhs of special, longer than regular calalog listed. extra-length drills.

Wall Units & Gondolas

Reeve Cq has a new, complete store fixture catalog available on their comprehensive line. Included is information on their high rise wall units and all purpose gondolas. Reeve offers the largest selection of metal futures in the modern satin brass finish.

Step Right Up

A new brochure featuring fiberglass ladder use and care is offered by R. D. Werner Co. lllustrated are their Werner Electro-Master non-conductive, reinforced fiberglass step ladders, double stepladders, platform ladders, utility ladders and extension ladders'

New Deeign Specs

The new edition of the "National Design Specification for Stress Grade Lumber and Iti Fastenings" the "bible" of wood specifi' cation for more than 30 years is now available for $2. Write the Technical Services Div., Nalional Forest Products Assn., 1619 Massachusetts Ave., N.W.. Washington, D.C.

Ole Swimmin' Pool

Koppers Co. has a new free color brochure. "llhat a Wonderful llay to Build a Swimming Pool." lt describes the benefits and step-by-step installation of pressuretreated lumber as sidewalls forbelow-ground swimming of pressure-treated lumber as sidewalls for belowground swimming pools.

Roof Deck Data

A 24-p. brochure (lR-211) covering United States Gypsum's roof deck systems isavailable. It summarizes tlow U.S,C' roof decks, complying with OSHA standards. hold costs downoffering more value tban steel or lightweight concrete deck*.

New OSHA Guide

A new $16.95 OSHA Guide and SafetY Manual has just been released from Safety Manual. P.O. Box 3E3, Alameda, Ca., 94501. Approaching compliance problem from employer and employee positions, it provides a manual to basic OSHA requirements in a clear, indexed format, as well as abasic safety program, Chapter headings ara; What OSHA Is All About; Statement of Policy; Code of Operations; Safety Meetings; Job Inspection and Accident Investigation; OSHA Law; OSHA Accident Reporting; OSHA Required Record Keeping; OSHA Safety & Health Poster; Additional References; Guide to Fcderal Safety & Health Standards.

More FR Lumber Use

J. H. Baxter & Co. has a new 4-p. color folder on Pyresote fire-retaldant tr€atmentg for lumber, plywood and decorative panel' ing. It shows how architects and buildors can add one more story and 259o morc area under the existing building codes for certain types of commercial structures'

Weslern Lumber ond Building Mqteriole ,VIERCHANT

Lett@n"s

SMALL TOWN AMERICA

The Merchant Magazine David Cutler, Editor-Manager

573 So. Lake Ave. Pasadena, Ca.91101

Dear Dave:

I read with interest your article "Small Town America Is On the Baii," (July issue, p. 4) and I was so pleased to read of the great effort of the Slettedahl-Knudsen team there in the hills of the State of Washington. Knowing both of these men and their zest for doing big things it is nothing new to me. They make a great team and when they decide to do something of this nature, it will, it must, and it is, a great success.

As I read this article, I also became aware ofthe fact that this kind ofa story can happen in any small town in this country.

Most articles and news releases are always pointing to what a great job the "Biggies" are doing with very little ever written onwhat great jobs are being done by the smaller dealers as well as the small towns that support these small dealers. Knowing these men so well, I am sure they took a swipe at the big cities surrounding them to accomplish what they did in this program.

Again, my hat is off to Bob and Larry, but a special salute to you and your writing for recognizing the efforts of so-called small dealers in small communities.

Cordially,

E. P. "Woody" Railey General manager Scharpfls Twin Oaks Bldrs. Supp. Co.

P.O. Box 887

Eugene, Ore.9740l

Merchont Clossified!

Call: (415) 346-6000

(213) 792-3623

(2131 7924098

REACTION NEGATIVE

The Merchant Magazine

David Cutler, editor-manager 573 So. Lake Ave. Pasadena, Ca.9ll0l

Dear Dave:

My reaction to your recant editorialQ4ug., p. 4) regarding Peaks and Valleys in the housing industry is negative. Though demand for shelter of all types continues at a constant level the ability to meet this demand will continue to fluctuate as determined by the availability of proper home financing.

Inflation is the key word to our fluctuating problem and until it can be contained our industry will be subject to the whim of every government agency which has an idea on how to solve the inflation problem.

Lnterest rates are the present "muscle" for cooling off the economy. Both the Federal Reserve and the banks have moved their rates upward to a point where it is

GOOD IDEA. BUT...

The Merchant Magazine David Cutler, editor-manager 573 So. Lake Ave. Pasadena, Ca. 91101

Dear Dave:

The editorial which speaks of eliminating plateaus, peaks and valleys in the home building industry (,4,/g., p. 4 ) is a great theory but we cannot see it carrying out in actual practice.

Any retail lumber dealer who can look back over the years will readily acknowledge a close relationship between housing starts and tight money conditions. This is already apparent in the San Joaquin Valley area of California as it must be elsewhere.

A sizeable portion of the home building market results from the home owner upgrading his home into a larger more efficient residence. This particular phase is made extremely difficult under high interest conditions as the home owner finds it more difficult to sell the home he currently has. Financing ccinditions might be available on the better home but he must sell his existing home before he can upgrade into his desired dream home.

We are beginning to see more people

impossible to qualify a home buyer for acceptable housing ofhis choice. Though all government agencies are working hard to solve our problems the actual truth shows little effect in eliminating Peaks and Valleys.

Ninety days ago a home buyer could easily qualify for a XJTo loan at 7VzVo. Today that same home buyer would be lucky to get a 60Voloan atgVo. The savings and loan associations, which are the greatest source for home mortgages, indicate no relief in sight until the third quarter of 1974.

This indicates a large slow down or a valley that our industry must experience regardless of the programs that the government agencies are proposing or may have implemented to some minor extent.

Sincerely,

Homer M. Hayward President

Hayward Lumber & Home Supply l I Abbott St. Salinas, Ca. 93901

changing their minds and deciding to stay with their existing homes. Some of our builders are receiving cancellations on building plans because ofthe increased interest costs and problems in achieving the loan.

It is our firm hope that your editorial is right and the plateau of around two million housing starts per year will continue through the '70s but we must agree with the Wall Street Journal that a serious drop in housing starts appears positive for 1974.

Sincerely,

Arthur E. Masters President The King Lumber Co. 2200 Union Ave. Bakersfield. Ca. 93305

Positions wanted 25d a word, minimum 22 words (22 words = $5.50). All othcrs 354 a word, min. 20 words (20 words = $7.00). Phonc numbcr counts as one word. Boxed ads $l cxtra. Fancy hcadline or bordcrs $2 cxtra. Box numbercd ads add 31.50.

Gflassfifffied Adventfisem@rDts

MANAGER, AND SALESMAN nceded for rctail lumbcr yard in South San Francisco. Mlnimum tcn ycars'expcricnce. Steady job. Phonc: (415) 761-1515.

Namcs of advertisers using a box number cannot be rcleased. Address all replies to box number shown in ad in carc of Thc Mcrchent Mrgrzlne, 573 So. Lrke Avc., Pacrdcnr, Callf. 91101. Ihrdllnc for copy b the 20th. To cell in en ad: (213) 792-{,0DE or (415) 346J6000.

HELP WANTED BUSINESS OPPORTUNITIES FOR SALE SALES OPPORTUNITY

Young, sharp man for major Los Angeles hardwood and softwood co. Lumber and millwork sales: excellent growth opportunity and future. Written reply, Box 88, c/o The Merchant Magazine.

LUMBER SALESMAN

A major manufacturer based in the Portland area is seeking an experienced lumber sales/trader. Responsibilities will include mill sales and wholesaling and can be adjusted according to background. Salary negotiable, with excellent advancement opportunities in a rapidly growing company. Wiite Box 92, cloThe Merchant Magazine.

HARDWOOD LUMBER & PLYWOOD salesman or saleswoman needed by aggressive wholesale hardwood distribution yard. To cover the Fresno, Sacramento, Ca., area. Experience required. We are an equal opportunity employer. Reply to, Box 91, c/o The Merchant Magazine.

Dtrbnrlld x to !r h H.lp Wmtrd cdunr b mrdc qnly (!) to indicstc bona tidc occupational qualificalions for cmploymcnt which an cmploycr rcaards tr rcasnsbly nccc33ary to thc nornsl opcrrtion of hir burincss or cntcrprisc, or (2) N 8 convcnicncc lo our radcB, to lct thcm know which positions lhc rdvcniscr bclicvcs would bc of morc intcrcst to onc !cx thsn anothcr bccausc of thc worl involvcd. Such dcriSnrtion should not bc takcn to indhltc that thc rdvirriscr intcnds or practiccs any unlrwful prcfcrcncc, limitstion, 3DGciliaarion or dis. criminrtion in cmploymcnt pncticcs.

OPPORTUNITY for young man with lumber sales experience in San Bernardino, Ca'. area. Exierience with other building materials heloful. Excellent future for ambitious individual. Write box 89, c/o The Merchant Magazine.

EXPERIENCED lumber and building materials man seeks position in central or northern California. Write Box 90, c/o The Merchant Magazine.

LEADING HOME IMPROVEMENT company has immediatecareeropportunitiesavailable for. Lumber & Building Materials Merchandisers. Lumber & Building Materials Buyers. Several regional locations available. We are looking for lumber and building materials specialists who want to grow with our nationally expanding chain of home improvement centers. We offer excellent salaries and benefits. Please write in strictest conlidence to: Director of Personnel. Box 87. clo The Merchant Masazine

FOR SALEAggressive lumber & building materials store established in 1918, Excellent location across street from supermarket. Fast growing community. Reply Box 82, c/o The Merchant Magazine.

LUMBER AND building materials business for sale or lease. Sales volume excess $2 to $2.5 million. San Francisco Bay Area, long established, well located. Heavily retail. Very good return on investment. Write box 47 , clo The Merchant Magazine.

SERVICES OFFERED

LUMBER HAULING

c-Q TRUCKTNG CO. (213) 6387E5l 5501 East Century Blvd., I-ynwood,.Ca. 90262.

California Lumber

wInspection Service

LUMBER TRUCK & TRAILER

1966 Peterbilt, 3 axleSQHD5 and 4 trans., 1000/22 rubber; 1970 pull trailer util. 2 axle. Call (213) 596-1555 or (714)827-5900.

MATERIALS WANTED

Attenlion Plne Dltnension Mills

Prcmium paid for your clear, 2 x 4 and 2 x 6 pullouts. Accumulation basis, full truck and trailer lots. For company name and address, writc box 5, c/o The Merchant Magazine.

REWARD

For information leading to pine stud mills which will pull their clears for a premium pricc, $100 cash moncy paid upon acceptance first order. Steady source of 8' clcar 2 x 4s nceded. Rcply to Box 6, Thc Mcrchant Magazine.

1190 Llncoln

Certified Agency L.A. (7t4) 54E-5136 s.J. (40E) 297-8071 Ave., San Jose, Callf.

MERCHANT MAGAZINE

CTASS/ FIED ADS/ Call: (213) 792-3623 or (213) 792-4098 or (415) 346-6000

TUMBER AND YENEERS

99II WEAT ITH ATREET. AT VERMONT AYENUE BOX 7t7gE, gTATTON "s". LOS ANGELES 9OO7E 1213t 382-8278 TWX 9r0 32r-3863

Your odvertisemenf in the Merchqnl f,logozine will be reod by decision mokers in Alosko, Arizono, Colifornio, Colorodo, Howoii, ldoho, Monfono, Nevodo, New Mexico, Oregon, Uioh, Woshington, ond Wyorning.

LUMBER WANTED

Twisted and weathered Douglas fir. 3 x 4 and wider by random lengths S4S. 4 x 4 and wider by random lengths S4S, also car pads. Hunter Woodworks (213) 775-2544 & (213) 835-56? r

Subscribe

WHO!ESALER,S IMPORTERS

MILL R,EPR,ESENTATIVES

\f,ESTERN R,ED CEDAR

ALASKA YELLOW CEDAR REDWOOD &D INDUSTRIAL

NfltrRGHANT NNAGAZINtr BUVERSz GUIDE

lllllllllllllllllllllllllllllll rOS ANGErES AREAlllllllllllllllllllllllllllllll

F. BAY AREA

BUI LDING MATERIALS_PAINT-HAROWARE-ETC. SASH-DOOBS_WINDOWS-MOU LDINGS

TREATED LUMBER-POLES

Koppers Co., Inc.

Wendling-Nathan Co.

Calilornia Redwood Assn. Redwood Inspection Seruice.. Union Pacitic Railroad ARCATA

Arcata Redwood Co. Holmes Lumber Co., freO C. Sierra Pacif ic Industries, Humboldl Flakeboard Div. Srmpson Building Supply Co. Simpson Timber Co. Tacoma Lumber Sales, Inc. Twin Harbors Lumber Co.

ANDERSON

Kimberly-Clark Corp.

Paul Bunyan Lumber Co. ........

CLOVERDALE

G & R Lumber Co.

Kinton Div. (Bolando Lumber) Rounds Lumber Co. West Range Corp.

CORNING Crane Mills

EUREKA

Louisiana-Pacific Corp.

Holmes Lumber Co., Fred C.

...(415) 392-7880 DG Shelter Products, Nikkel div. ......,(916) 488-1700 BUILDING MATERIALS-TRANSPORTATION

FORT BRAGG

Holmes Lumber Co., Fred C.

Niesen Forest Products

FRESNO

American Forest Products

BUI LDING MATERIALS-PAINT-HARDWAFE_ETC.

MI LLWORK--OOORS_MOU LDINGS

Alhambra Metal Products ......(213) 283-3731

..........(213)

CU 3-3731

ButletrJohnson Corp.

Georgia-Pacific Warehouse

Hedlund Lumber Sales, Inc.

Selma Pressure Treating Co. HOLLISTER

Nicolet of California. Inc.

RIVERSIDE&ORANGECOUNTIESAREA PhiIiPS LUMbET SAIES

Abitibi

American

.........t714\

......(714\

546-6444

..(41s) 392-7880 ..(415) 421-6030 NORTHERN ........(209) 826-3300 ......(916) NA 2-3385 (707) 443-7511 .(916) 473-5381 .. .. .. ..(916) 927-2727 ........(916) 273-2233 ....(916) 383-7070 .(916) 371-1000 .(916) 452-1252 .(916) 481-4444 .(916) 383-4972 .(9't6l 442-1025 (7O7) 544-2982 Bel-Air Door Co. Berkot Mfg. Co. .(213) 875-1 163 Beverly Manutacturing Co. ...........(213) 755€564 Carved Doors, Inc. ..... ....(213) 576-2545 Colony Paints ...12131 222-5111 Diamond W Supply Co. ...(213) 685-9303 National Gypsum Co..................(213) 435-4465 Porter Co., Inc., H. K., Disston Div. ...(213) 358-4563 Reeve Co. .(213\ 723-4791 Tri-County Wholesale Co. ............(805) 642-6724 Vent Vue .......(213\ 225-2288 Western Duo-Fast ..........(213) 263-6873 SPECIAL SERVICES California Lumber Inspection Service (213) NO 5-5431

Union Pacific Railroad (Los Angeles) .(213) 68t4350

STOCKTON American Forest Products .........(209) 464-0661 & (209) 464-8361 VALLEJO American Forest Products, building materials div.. .(7O7\ 642-7589 CATIFORNIA ...(714r. 64O-aA2A (714) 998-1212 .(714) 637-5350 ....(213) 860-7791 ...(714) 547-8086 ....(7'14) 684-990s ....(714) 874-44OO ..(714) NA 2-3456 NA 3-4567 GREATER SAN DIEGO AREA American Forest Products Georgia-Pacific Corp....... Hexburg Lumber Sales lnland Lumber Co. Maple Bros., Inc........... Osterkamp Trucking, Inc. Weyerhaeuser Co. ....... woodland Products Co.

Chylraus, Oscar E. Co.. Inc. Far West Fir Sales Freeman & Co., Stephen G. Fremont Forest Products Georgia-Pacific Warehouse Hobbs Wall Lumber Co., Inc. Inland Lumber Co. (714) 783-0021 International Forest Products Lee Lumber Hauling. Maple Bros., Inc. Marquart-Wolfe Lumber Co. Osterkamp Trucking, Inc. ...1213) 773-92OO ....(714) 684-5311 ....(714) 778-5050 ....(714) 842-6681 .. ..(714) 673-3s00 ..(7't4\ 521-75OO ....(714) 684-s353 .. ..(714) 541-5197 & (714) 544-4451 ....(714\ 623-0524 ....(714) 827-5900 ....(213) 694-3771 ...(714) 558-2855 .(714) 633-1770 ..........(7141 477-4174 _.......17141 262-99s5 ..........17141 826-0636 ..........(714) 232-1890 ..........(714\ 442-4495 ..........(71.4) 353-115O ..........(714) 264-3542 ........(7't4J NA 2-34s6 NA 3-4567

EVERETT

Simpson Building Supply Co.

KIRKLAND

Simpson Building Supply Co.

LONGVIEW

Union Pacitic Railroad

MOSES LAKE

Simpson Building Supply Co.

OMAK

Eiles-Coleman Lumber Co.

Bico-Kinzua

RENTON

Sound Floor Coverings. Inc.

SEATTLE

Ouo-Fast Washington..........

Georgia-Pacific Corp...........

Simpson Timber Co.

Union Pacific Railroad

SHELTON

Simpson Building Supply Co.

SPOKANE

Georgia-Pacific Corp....

Thompson Tile Co., Inc.

Union Pacific Railroad ..,..... Weyerhaeuser Co. ..... ..........

TACOMA

A. J. Johnson & Co. American Plywood Assn..

PACIFIC NORTHWEST

COLORADO

223-1341

Publishers Forest Prod.-Times Mirror .(503) 771-1161

Twin Harbors Lumber Co. ..l503l 228-4142

Union Pacilic Railroad ....(503) 288-8221

West Coast Lumber Insp. Bureau.....:503) 639-0651 Weyerhaeuser Co. ....(503) 226-1213

RIDDLE C&DLumberCo. ...... ....(5O3t 87 4_2241

ROCKY AAOUNTAIN STATES

WYOMING

ALBUOUERQUE

American Forest Producls

Ouke City Lumber Co., Inc.

Georgia-Pacific Corp..,..

New Mexico Timber Products

Frank Paxton Lumber Co.

Sagebrush Sales

Weldon Timber Products ..........

Weyerhaeuser Co.

NAVAJO

Navajo Forest Products

CHEYENNE

Boddington-Cheyenne. Inc.

LARAMIE

North Park Timber Co.

MONTANA

OGDEN

Georgia-Pacific Corp.

BILLINGS

Anaconda Forest Products

Georgia-Pacific Corp..

BUTTE

Union Pacif ic Railroad

GREAT FALLS

Wholesale Flooring. Inc.

UTAH

Boise Cascade Corp. ..........

SALT LAKE CITY

Burton-Walker Lumber Co. .. ..

Capitol Building Materials ......

Carpet Specialists, Inc.

Chytraus. Oscar E. Co.. Inc.

Georgia-Pacific Corp............

Inland Wholesale Supply Co. ..,

Koch Distributing Co.

MacBeath Hardwood

Union Pacific Railroad

Weyerhaeuser

OBOTUARItrS

JOHT{ HUTTOI{ STARK

John H. Stark, Stark Lumber Co., Denver, Colo., died July 15, at Presbyterian Medical Center. He was 66.

Born September 10, 1906 in Denver, Mr. Stark attended the Univ. of Denver and the Univ. of Colorado. In 1923 he entered the lumber business with his father and was active in Stark Lumber Co. until his death.

He is survived by one daughter and three SONS.

WILLIAM I(OFFORD

William Kofford, mgr. of the Sierra Pacific plants at Yreka and Happy Camp, Ca., dicd July 15 following an automobile accident.

Mr. Kofford grew up and attended schools in Redding, Ca. and Golden Gate College in San Francisco. He previously worked for Commander Industries and Diamond International at Red Bluff, Ca. and North Valley Lumber Sales in Redding.

Survivors are his widow, Jane and a son Jeffrey, both ofwhom were seriously injured in the same accident and a daughter, Kristine.

AL PETRCE CO.......

AMERICAN LUMBER SPECIES......

ARCATA REDWOOD

BEL-A|R OOOR CO.

BERKOT MANUFACTURING

BEVERLY MANUFACTURING CO.....

CASELLA TRANSPORTATION CO.

CHYTRAUS CO.. OSCAR E. ....

CONNOR LUMBER SALES

CRANE MILLS

mix up your next shipment.

And you'll love us lor it.

".'aa.

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cluding