Merchant Magazine - September 1971

Page 1

Western Lumber a Building Materials \\ Nl a\ \ \)\S S \)$r $<) When your customer needs lumber fast... lf he needs redwood, Douglas fir, white fir, Ponderosa pine, or cedar, just give us a call. We'll get it to you on schedule. P. O. Box 97, Cloverdale, California 95425 Telephone (707) 433-48l6//Teletype 510-748-8260 cail ROuN0s LU ]TI BER COTilPANY

B besf both. of

Our piggybock service for froilers ond contoiners provides door-to-door pick-up ond delivery for on ond off-trock shippers cnd receivers.

It combines the flexibility of highwoy troilers cnd, looded on flot cors from 40' to 120' long, the dependobility of roil.And not iust ordinory roil service, but the finest-

including the world's most powerful diesels, the lotest in electronic cor locoting, communicotions ond schedule controls.

We olso offer qll five piggybock plons. lf you qre not fomilior with them, it will poy you to give your Un ion Pocific Troffic Representotive o coll.

SEPTEMBER, I97I llulGlt mil mnans llulElt $tRUlEI! Just dial our special QUICK LAM Hot Line for top quality Laminated Beams! Tell our QUICK LAM professionals your residential and industrial needs, and your beams will be on their way - Delivered and Unloaded! Remember. QUICK LAM means quick service on Laminated Beams! So. for one beam ora hundred, call collect on the QUICK LAM Hot Line todaY! NORTHERN CALIFORNIA TET -5[[-2X82 P.O. Box K, Santa Rosa, Galif.95402 SOUTHERN CALIFORNIA 2l!-T2l-57u1 Reglonal olflce: 1200 Mines Ayenue, Montebello. Calif. 90640 STANDARD STRUGTURES, INC. tinbers redwood long dimensionfire retardant direct rnill shipments or from yard complete milling: timber sizing to resowing to 18" distributed bv lunher inventory 16" x 20" x 2O" ROLANDO TUMBER co., lnc. 515 Tunnel Ave., P. 0. Box 34U2, San Francisco, Galif. 94134 Phone: (415) 467-0600 From Southern California: ZEnith 9-8843

Publlsher A. D. BeU, Jr.

Edltor Davld Cutler

Assoclato Edltor end

Advortleing Productlon Mgr.

Rlchard Heckman

Clrculation Marsha Kelley

NEPRDSENTATIVES

2030 Union St., San Franclsco. Callf. 9412:1. Phone (415) 346-6000.

SOUTIIERN CAIJFONNIA Ted Tlss, advertlsing and news, 5?3 So. Lake Ave., Pasadena, Calt- tornla 91101, Phone (213) 792-3623 or (213) 792-40ga.

NEW YONK

_ Billlngsleo t& Flcke, Inc., 13? East 36th St., New York. N.Y.. 10016. Phone (212t 532-7632.

MIDlllrEST Richord Heckler, advertlslng and news, P. O. Box B, Xenla. Ohlo 45385. Phone (5L3) 372-6477.

EDITORIAL OFFICES

WESTERN LUMBER & BUILDING MATERIALS MERCHANT Is pub. lished monthly at 5?$ So. iake Ave., Paaailena, CaUf. 01101, Phone (2L5, 752-3623 or (21$) 792-4098 by Callfornla Lumber Merchant, Inc. Second-class Dostage rates Dald at Pasadena, Calff., ani addltlbnal ofllces, Advertlslng rates upon re. quest,

SUBSCRIPTIONS

ChonAo of Aililrese-Send sub8criD. tlon orders and addrers chanses fo Clrculatlon DeDt., Western Lu-mber & Buildlng Materlals Merchant, 5?3 So. Lake Ave., Pasadena. Callf. 91101. Include address label trom recent issue lf posslble, plus new address and zip- code.

Subscrlptlon Ratea-U.S., Canada, Mexlco and Latin America: $4-one year; $?-two years: $g-three years. Overseas: $5-one year: $8-two Vears. Sl_ngle coptes 507. Back coples ?Ef when avallable-

The Mercha,nt Magazine serves the members ot the: Arizona Lumber &_ Bu-llders Supply Assoclailon, Phoenix; Lumber Merchants Asso- qiation of Northern Callfornla, Los Altos; Montana Bulldlns Matell_al Dealels Assoclatlon,-Helena; Mountaln States Lumbei Dealeri Assoclatlon, Salt Lake Clty and Denver; Lumber Assoclauiln of Southern Callfornla. Lo8 Anseles: Western Bulldlns Materlal -Associatlon, Olympla, -Washln gton.

THE MERCHA]IT

is_ an, independent magozine, f or the lurnber ond. buililing moterials industry, concentroting on merchand,ising, mana g emeni and, accura,te, foctual neuts.

Western Lumber e Building ilaterials Iormcrly CAIIFOINIA IUMSER MERCI{ANI Mcrchqndirlng ond Ncwr lcodcr rlnca 1922 SEPTEMBER, Ig71 Y0ruME 50, lto. 3 MASS-MERCHANDISER OPENS SECOND BIG STORE 6 ADDITIONAL INFORMATION ON THE WAGE-PRICE FREEZE 8 SOME HOPEFUL SIGNS IN THE WEST'S DOCK STRIKE I O $800,000 FEATHER RMR LUMBER COMPANY BLAZE l0 HOTEL IS A 19TH CENTURY MASTERPIECE IN WOOD II SPEECH CALLS FOR CHANGE IN RAW MATERIAL POLICY 12 NI]VER LET WELL ENOUGH ALONE-SMOOTH SELLING 14 IG]T)PING COOL WITH THE BLACK BAR'[ CLUB 18 S24 MILLION EXPANSION OF KLAMATH FALLS PLANT 24 FORECASTER SEES FrVE YEAR BOOM 1s70-75 28 FEDS'MOVES MEAN MORE MONEY FOR HOME BUYERS 29 LOS ANGELES HOO-HOO CLUB ELECTS NEW OFFICERS 34 MARQUART-WOLFE OPENS NEW DISTRIBUTION YARD 35 BEL-AIR DOOR CO. BUYS GIBRALTER MFG. CO. 35 CALENDAR CLASSIFIED ADS EDITORIAL PAGE NEWS BRIEFS THE ARIZONA SCENE THE SOUTHLAND NORTHWEST NEWS MONTANA NEWS SERVTCES 20 37 DEPARTMENTS 4 t4 22 212 23 23 BUYERS GUIDE 38 ADVERTISERS INDEX 40 LMA NEWS & VIEWS PERSONALS NEW PRODUCT NEWS NEW LITERATURE OBITUARIES 25 25 30 36 40 Specialhts in Quality lmported Hardwood Plywood IAUANtrSET{OBIRCHDSI{INA PAI,I ASIATIC DEPENDABLE DELIVERY Doorskin Specialists TRADIiIG COIJIPANY, INC. fttf?0RItRS: 2735 Eat llth St. r LOS ANGEIES, CAtlF. 90023 o PH0i{E: (213) 26e2721 e Cable Address "PAllASlA" NORTIIERN CALIFORNIA & PACIT'IC NORTIIWEST Col llYooil, advertlslng and news, 5 Genoa Place, San- Franclsco: CaUl. 94133. Phone (415) 391-0913. San Franclsco Bllllnc Offlce.
I 'i :i '1

What's behind 0ur moulding?

lt|ore than meets the eye.

A lot more.

Like 60 years of dependable service.

Service based on a friendly understanding of our customer's needs.

And some extras. Like pre-priming and cartonizing. Mitered casing. Jambs routed for hinges and bored for strike plates all to make your selling job ju$ a little bit easier.

Thefine$ millwork and moulding from kiln-dried western species. Allavailable in standard and custom patterns.

That's what's behind our moulding.

Give us a call at (209) 466-0661 and we'll put what's behind our moulding behind you.

\ t'r
,l!olr ftts "ffi, ffi AMERICAN FOREST PRODUCTS Building M ateriats Division Headquaders; San F,ancisco ln the West: Cerritos. Fresno. National City Newark. Phoenix. Rialto Stockton. Van Nuys f; !a ,.!", :t'1ilq \;.i

Why Hoo-Hoo In This Doy And Age?

T HAS BEEN told many times since the birth of Hoo-Hoo back in 1892, that its basic premise for existence is fraternalism and brother' hood. No one has ever doubted this or even the serious need for these things in our forest products industry. The changes that have developed over the years, are in degree not in kind. That is to say, the manner of approach to the fraternal relationships among those in the forest industries, has taken on a deeper meaning in these later days.

The "night out" concept of our fathers, by itself, is not sufficient to maintain a local HooHoo Club in healthy standing. Besides the very important social life and the fun of the meetings, there must also be a firm purpose in being, one that will give pride of accomplishment to the membership. This factor has been evidenced many times by those Hoo-Hoo Clubs with a high meeting attendance and a large membership percentage in their area.

A Hoo-Hoo Club with an active. interested and energetic group of officers and committeemen, is well on the road to success from the beginning. It is a forgone conclusion that these men will develop interesting programs for their members and then see to it that a high percentage of them

are in attendance. It is acknowledged that this takes much work and sometimes even a little "g,rff" for these leaders. It is well known that electing these kinds of men to office can make the difference between a successful and enjoyable Hoo-Hoo Club and a lackadaisical one or one that is even non-active.

The rewards to successful officers in a well run club are great and the pleasures and benefits to its members are even greater. The leaders can be sure that through their efforts, theyhave added much to the overall everyday life of the lumber business in their area and the satisfied members all share in a healthy and happy relationship.

Then finally, there must be cooperation from the individual clubs with their Hoo-Hoo Interna. tional office and officers, who act as the binding force that unites the local efiorts into one great international voice. It is through this unanimity that international can carry on important ideas such as the movement this year to combat the false and ignorant information being expounded on conservation. With strong local clubs making a super strong International Hoo-Hoo, we can help prove to our government, among other things, that a well-managed forest is the best conservation we now know about.

This gu.est editorial by western lumberman Larry Owen, who heads th.e lraternal ord,er ol Iumbermen, pints out the continuing ualue ol rnernbership in the nation's oldest business lraternity.-Editor.

Western Lumber a Building Materials
Wcrlrm Lumbcr otd Buildlng ilaleriols MERCHANI
Merchondising ond News Leoder Since 1922
EEIT@R[AL
PLASTE R KRAFT is selling like HOT PANTS (one half the cost of 15 lb. asphalt saturated felt) +rl$frcobt of California, Inc. UK :*'rfl:i{#filit!}l'.\' *-:-- Aoliry Qnnoiled (onflruftion ?np^

Kimberly-Glark's "fast draw" delivery iust prevented another hold-up in Abilene

Meanwhileo back at the branch

. ., Kimberly-Clark delivers faster because weget orders produced and rolling faste; ...thankstoahighly eff icient, com puterized order-processing and manufactu ring operation. *,:

Our location, on l{it' the SP mainline and Interstate 5, speeds things up, too. Lets us load and ship days sooner. (Like overnight delivery to California markets, for example.) And once an order's on the road we don't forget it. Traffic experts "ride shotgun" on every shipment-to Abilene or anywhere in the country-guarding against transit delays; making certain your lumber and millwork arrive on schedule. lf poor delivery schedules have got you under the gun, give it some thought. Maybe your brand should be KC.

ANDERSOT{, CALIFORIT|A ' PHOI{E: (910) 385'7861 P.O. BOX 697 POND€ROSA PINE SUGAR PINE . WHITE FIR DOUGLAS FIR . INCENSE C€DAR MOULDINGS JAMBS . DOOR FRAMES CUT STOCK . PROVIDED SOLID ANO FINGER JOINTED, NATURAL, MILL.PRIMED, Kimherlq,Clark (Forest Products Division) IiAFENISCO, ltlCHlGAN . PHONE: (906) 787-2233 HARD MAPL€ SOFT MAPLE . BIRCH SOFT GRAY ELM . BA$SWOOD . ASH BEECH NORTHERN HEMLOCK . NORTHERN WHIT€ PINE . DRY KILNS PLANING MILL AND DIMENSION CUT $TOCK.

adding the second link

GRAND Opening without a Grand Opening?

"Sure. why not," explained Mike Hynes, president of Cooper Lumber and Hardware, which opened a big retail store in Glendale" Calif.. last month, without the usual hoorah.

"As much as 25 percent of every dollar you sell is stolen by shopli{ters, good customers can't shop

Story dI d Glonce

The big move of opening a second operation . . . first rate merchandising is evident in layout, advertising, and display . . . year and one-half of hassling with officialdom precedes opening day.

and everyone often gets the wrong impression of your store."

The store, the second for Coopers, has been a long time aborning. It was a particular ambition of the late Bill Cooper, head of the firm and a widely respected retailing innovator, who died after a short illness in December oL 1969 during planning stages. Twenty months of wrang' ling with various o{ficials over permits. annexations. countless rules and regulations and assorted other hang-ups followed.

The result. however, is a beautiful retail operation that shows the hardwork and tender lovine care that went into it; and they expect to be in the black by the end of this year.

The 20,000 sq. ft. showroom is housed in an old Safeway Market building that was completely gutted, then remodeled. As the firm has a contractor's license left over from the days when they did remodel-

ing, employees did the bulk of the work, effecting a major saving.

There are eleven departments, reflecting the wide marketing scope of the store: housewares. decor" electrical, plumbing, hardware, garden, tools, paint, building materials, inside lumber and outside lumber. Bookkeeping is broken down into these departments, plus one more for the office. There are 40 regular employees and between 20 and 25 part timers. Hiring is done through agencies, ads and referrals.

The store is open seven days a rveek I two nights until nine, five until six. Weekda-vs they open at ten.

Store layout reflects careful thought, planning and the experience gained at their Pico Blvd. operation in Los Angeles. Impulse items are at the front of the showroom, while standard lines such as paint and hardware are positioned towards the rear, where the lumber and paneling departments are located. There are two front entrances, each one funneling in and out traffic past a cashier's station.

As the store is new to the Glendale area, and the name is not known to most of their potential customers, they have been making heavy direct mailings within the trading area.

Coopers has also been very active in direct mail at their other store, using a periodical four color tabloid. Free delivery, within reason, is also being used for a limited time in an additional effort to get across their business name and service concept.

Unlike the mass merchandiser operation nearby with which they must compete to some degree, em. ployees are trained in what their department sells and are compensated

accordingly. Experienced employees at the other store were transferred to Glendale to ensure an bffective cadre armed with product knowledge and customer experience.

Managing the operation is Pat Fazio, a 22 year veteran with the firm. Harold Barnett is the assistant manager. Pat notes that the material suppliers have been very helpful in setting up displays and scheduling deliveries to phase in with the openine.

They plan to try and turn the merchandise an average of five to six times per year, according to Pat. He expects that the garden department should have the quickest turnover. They accept BankAmericard and Master Charge cards as well as their own in-house charge card.

They have piped in background music throughout the store. But the o'music" Mike Hynes says he likes best was when the cash registers started ringing in the sales on opening day.

PIEASAIIT respite on opening day for Cooper's bachelor president Mike Hynes is interview (1) with attractive reporter Ann Salisbury of the local paper. (D Swords and shields in decor dept. are glittering addition. (3) Plastic flowers, antique replica bottles help grab the ladies' interest 0n "kick{ff" day. (4) How about that chair! 6) Bulletin boards are a good seller. 6) Paneling dept. is across rear wall. 0) George P. Robinson displays handsome PPG paint labeh with him is his asst. in the dept., Helen M. Koss. (8) Plumbing items are backstopped with colorful wallpaper. €) Competitively priced figurines are up front near registers. (10) Decorated displays help buyers'imaginations. (11) Lamp covers and chimneys flank hanging lamp display. (l? Rolls and carpet squares for sale, (13) Garden dept. is expected to be good turner. (14 Shelving standa:ds' layout makes it easy to find the size wanted.

io ' ..*j; Wcclcm Lumber ond Buildlng ffloteriols ffERG[lAttlt
:r.!i *' ,':i+,-1,'.: ' '' ' :ltx"':' * -'*;'' ,*ro ,. , ",4# L .lt :::.;ti :::ii ':'t'i i.::i: i::j: ii: ^ ,:i'i GI o o ? "!: uf ;. uel v.: usd o iffi"*::r+r* lq;ry ".; q*s@. **' * *" -'% 4{ j.. "' i t $:# ffi ..::.1:.:' o '1'*.r.', w :,.:".:J "ffiw II 1"q ;s.Ei x ,rf .":t!LlE J s d o al: $ i *," %H rr':, 'r" ; .i. tt. V ' ' 1: j', ; w$ ',', n.,1, ffi" .' ffieffi ft,.c ffis$, s.**: t e j,j*f, e e-" ,r."r; ^'!

The wage-price freeze

THE waves are continuing to r slosh about following President Nixon's dramatic announcement of drastic changes in the management of the American economy.

the ensuing time has been characterized in this industry by general optimism as to the wisdom of his moves accompanied by a good deal of confusion as to how it all translates into e.veryday operations.

While the Office of Emergency Preparedness and the Cost of Living Council strive to answer the million and one still unanswered questions regarding the wage-price freeze, the following information has been developed:

PRICES

As of August 16, no seller of goods or services, except certain raw materials and agricultural products, may raise the price above the highest price charged for a "substantial volume" of your goods or services for the 30 day period ending August 14.

"Substantial volume" is defined by the OEP as:

"A ceiling price i;s the price at or aboue which 10/o ol the actual transactions during the base period, were rnade, except that in the case ol increases in posted and, ellectioe

For moreinlarmstion

I I you haae lurther questions, and, utho doesn't, the Oftice ol Economic Prep,redness to call in your area is listed below,-Editor.

Don Eddy, Dir. (Colorado, Montana, Utah, Wyoming), Federal Regional Office Bldg., 7lO, Denver, Colorado 8O225. Tel.: (303) 2378271 ; TWX 910-937-0731.

Creath Tooley, Dir. (Alaska, Idaho, Oregon, Washington), Federal Office Bldg., Room 1095, 909 lst Avenue, Seettle, Wash. 98104. Tel.: (206) 442.4552.

Ralph Burns, Dir., (Arizona, California, Hawaii, Nevada), 450 Golden Gate Avenue, Room 2029, San Francisco, Calif. 94102. Tel.: (4rs\ s56.7746.

prices during the base period, the base period itsell uill be considered, to hanse begun at the time ol the increase in posted, and ellectiue prices,"

What it means is that if you had announced a price increase prior to August 14, but had made only a few sales at that new price, figure your ceiling price on the affected products as the efiective date of your announcement. This becoines the first day of a 30 day period during which a substantial number of transactiohs (IO% or more) would be counted to establish your price.

Story d] s Glqnce

A brief rundown on hoil President Nixon's wage-price freeze affects your business . also a quick look at the import situation plus the names and numbers for your area of the government offices involved.

It is being widely assumed at this time that good faith and an honest effort to comply should carry you over the rough spots. There is sorne counsel that a reasonable and normal markup is good evidence of your efiort to comply with the president's "voluntary'' 90 day freeze. In any respect, make sure you save and set aside price records such as invoices, catalogs and the like for the period July l5-August 14. If you are working from a different time for your base price, ad. just these dates accordingly.

There is a little discussed provision of the enabling legislation stating that prices and wages need not be established at levels less than those prevailing on May 25, 1970. It is conceivable that on some items the prices of May 25, 1970 may be higher than the 30 days preceding August 14, 197I. If this is the case, use the higher price.

I{ the item wasn't sold during the base price periodo go back to the first 30 day period when sales occurred and use that as the base

price. At present, commercial market reports cannot be used as they present an average price. Several industry associations are attempting to efiect a change in this ruling so mills without records for the time in question can use them as a guide.

Dealers, wholesalers and distributors who had announcements of price increases from their suppliers efiective before August, 14, but who had not in turn raised their prices appear caught in an especially sticky situation. It seems the supplier price increases qualify under the freeze but the wholesalers and distributors cannot sell for a higher price to compensate for their increased costs.

A similar situation occurred in 195I when President Truman instigated a wage-price freeze. It took five months that year to get a special section included that finally gave relief to those caught in the squeeze.

WAGES

No wages or salaries can be increased during the 90 day period for any reason whatsoever, nor can additional benefrts be given employees. The only way around is through a bona fide promotion to a new position at a higher salary. If the promoted employee is not re. placed in his old job it will be tough to prove that the promotion was really what it was claimed.

Overtime or extra work at the regular base rate is presently the only way to fatten up the wallet and stay within freeze rules. It is not allowed for an employer to reduce the official work day from 8 to 7 hours and count the last hour as overtime as a direct means of increasing compensation.

IMFORT TAX

Field surveys in the West show that generally the importers are passing on the ll/a import tax. In many cases importers say it is a case of economic necessity. Resistance to the passed-on ten percent has been negligible so far.

It is developing that the up-to(Continu.ed on Page 35)

Wcltcm lumbsr ond Building lloledslr ,IIERCHANT
sEmMSEn. t97l EEt t{r TRTEMAlI ITE FIRI & (0.' PH. (714) 673-3500 r lorfA 6n TIEPHElI O. BoX r/$5, IIEWPoRT BEACH E$r # ffi r) o SJ ')? t, ? *'P l!!a 703 Mo rket Street Sqn Froncisco, Colif. 94103 Phone: Fl5l YUkon 24376

Exclusively for California . .

West Coqst Dock Sfrike

New talks between labor and management in San Francisco late last month were seen by some as hopeful signs that an end to the costly West Coast dock strike might be near.

Central to the dispute is the longshoremen's contention that they, and not the teamsters, should have the right to unload the containers on the dock. The union is presently allowing cargo that was piled up on the docks before the July 1, start of the strike to be removed "because this will remove some of the hardships on small businessmen sufiering from President Nixon's wage-price freeze."

The strike has halted all general cargo operations at 24 ports from Puget Sound to San Diego and has resulted in millions of dollars of losses to industry.

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D&R.

$800,000 Feqther River Fire

A blaze firemen fought at tlle Feather River Lumber Co., kilns for more than 14 hours was estimated to have caused $800,000 damage to the Auburn, Calif., facility.

An electrical short in a control panel was the apparent cause of the Aug. 23 blaze'

Coleman M. Greer, general manager' said of the total of 10 kilns on the site, six were destroyed and the balance damaged to the extent that it will be about 30 days belore any drying operation may be resumed.

He said about $50,000 of prime sugar pine was lost in the blaze and replacement or repair of the kilns will run about $750,000. Construction of replacement kilns, he estimated, will take at least six months'

"We will take immediate action to purchase stock to keep the operation going so that a minimum number of "-ploy""t iot" "tty work we do not plan any layofis," Greer said. Some 80 workmen and supervisors are em' ployed at the Auburn plant.

l{ow, over 5,000,000 leet of dimension lumbet and studs monthly manufactured etpecially for Southern California construction needs.

Art tleth would appreciate an opportunity to tell you how you and your customers will benefit lrom usinq deoendable ll & R dimension and studs.

Youian'reach him by calling 872-1280 or 783-05tf4.

q{, 6i; 'r,"1 1 fi" k. s.. F' :il I
4
llemlock Studs from Warrenton Lumber Co., Warrenton, Oregon Hemlock llimenslon fiom It'/estport Lumber 00., Westport,0regon
+
Fast regular ocean shipments by batge from Southern 0regon and the Golunbia River direct to Southern California.
A. W. NETH, Lumber Sales Southern California Representative for l. ,t DANT & RUSSELL, lnc. i,r General Ofiices: )" Portland, Oregon 97201 :i; :i W, a[r :ilr,r $nt,r 60 Years Marketing Pacific Coasl Forest Products Wernrm Lumb.r ond Buildlng llloterlolr IIERCHANT

nNE OF the largest wooden build- \-z ings in the world. San Diego's Del Coronado Hotel is a remarkable monument to the efficacy of wood as a durable, infinitely variable building material.

Built in less than a year in 1887, it was erected by unskilled Chinese laborers imported from San Francisco who were given nothing more than sketchy architectural outlines to {ollow. They began with the uncomplicated rooms on the north side until they became experienced enough to handle the curves, arches, and tangents of the larger public rooms. Under those circumstances, their completed masterpiece should be considered an engineering miracle.

Douglas fir, purchased from Dolbeer and Carson Lumber Co., San Francisco, was used for the structural timbers.

Although the builder, Elisha Babcock of Chicago, had his own lumber planing mill on the construction site to process the green lumber, he did not wait for it to thoroughly dry. Memoirs of the architect, James Reid, indicate they all feared the structural timbers would shrink. Fortunately that did not happen.

Undoubtedly the most magnifi. cent area is the main dining room, the Crown Room. Dimensions of this unusual room are 156'in length x 62' in width x 33' in height, with a seating capacity of 1,000.

Its arched ceiling was made of natural finished sugarpine fitted together with wooden pegs. No nails were used. The roof is carried by scissor truss€s which also relieve the arched sugarpine ceiling, so no supporting pillars were required.

W0R[D famous for unique design, the Crown Room is preserved unaltered as a rare example of nineteenth century achievements in wood. Com p I ete ly sprinklered, the hotel has never had a fire since its construction in 1887.

19th century wood masterpiece

The other public room of great beauty is the Grand Ballroom, a cirular room 160' in diameter with a 31'ceiling {rom which hang elaborate crystal chandeliers. Its walls and ceilings are supported by the structural strength of the overhead Pavilion Tower.

Story sI d Glqnce

You better believe it that they don't build 'em like they used to . herewith some of the details of construction of the West's biggest and best-known wooden structure.

The vertical trusses of the tower are constructed o{ Iaminated members. Planks are bolted at about 12'l diagonal spacing with 5/a" diameter bolts in the lower trusses ana r/2" diameter bolts in the upper. These are attached at the bottom (ballroom ceiling) and at the top to circular

attachments. At mid-height, between top and bottom anchorage, is a cylindrical iron anchor 3I" in diameter, 44" high and.212" thick receiving 12 laminated truss members from below and 12 laminated truss members from above. Two Y-shaped bolt anchors from each tapered end of the truss members bolt into the iron cylinder.

The main lobby is a real treat for connoisseurs of fancy woodwork. Solid Illinois oak was used for the main stairways, with mahogany and California redwood for much of the trim. Scrollwork on the capitals of pillars used in the lobby was hand.carved. The open-work, cast:iron, gilded elevator in the lobby was part of the original installation.

Bedroom doors, frames, and window trim are redwood. Part of the detail which went into construction included redwood trim around the interior side of doors to the storage rooms and closets which are never seen by the public.

TURREIS, cupolas, balconies and piazzas distin. guish the amazing Del Coronado Hotel, elaborate masterpiece of Victorian resort construction.

naterial policy

No ONE in our indusny today can doubt the importance of public timber as resource for the manufacture of forest derived products. Twenty percent of the nation's commercial timberland is currently owned by the federal government, as well as forty percent of the commercial timber volume and over sixty percent of the softwood saw timber . the latter being the principal material for residential construction.

American Forest Products, a subsidiary of The Bendix Corporation since late 1970, operates numerous log processing centers in California on a sustained yield basis with a vital dependency on public timber.

For the state as a whole, the volume of public timber operated has increased in the last two decades from something less than one-half billion feet in 1952 to the present annual allowable cut limit of about two billion feet. This increase represents a substantial transition from private to public timber supply, a trend that is typical of the entire Western region. This transition is also indicative of a very significant change in the role of the Forest Service, from a custodial posture to an active and dominant sales agency for the public timber resource.

of the menbers of the Forest Serv. ice, rightly places them as t\e number one and most respected soutcie of national leadership on forest related matters. It is my feeling, howevero that there should be a much more aggressive and positive posture in the exercise of professional judgments and actions by

Story sIs Glonce

In a logical, straight-folward speech before the 25th anni' vbrsary meeting of the Forest Products Research Society, Blagen urged a much more aggiessive -and positive Position in professional judgments and actions by the U.S. Forest Service.

the Forest Service. In these times when so many self-appointed "experts" are attempting to influence vital decisions through emotionalism and irresponsible scare tacticso a firm position founded on facts, balance, and sound professional judgment is urgently needed.

Certain segments of the public have had difficulty in assimilating the changed role of the national forest resources. Many have failed to understand the overall objective, although it has remained constant since 1905 when the national forests were created from the forest reserves for the purpose of permanently supplying public needs. Some extremists have leveled charges that the timber industry and the Forest Service are engaged in some kind of conspiracy to ravish the national forests. Such an allegation is ridicuIous.

If acceptance of this view is coupled with a vote-getting campaign by a similarly misled politician, the situation could prove disastrous...

The degree of experience, disci' pline, and demonstrated dedication

Such a positive stance would do much to enhance the Forest ,Service image in the eyes of everyoneo in' cluding our industry. It is a national disgrace that for many years substantial national forest land has been idle lor lack of reforestation. More timber would be available today if vigorous Forest Service leadership and aroused citizenry had stimulated past Congresses to fund such work.

The logical action for the f,uture is to develop and maintain a public timber sale policy constantly aimed at utilization of the full allowable cut: and the allowable cut limit should be based upon the most re. liable current information. This stabilized timber sale policy would provide needed incentive for the industry to adopt the continual capital improvements essential to efrcient manufacturing facilities. Finally, this stability would result in a more consistently competitive market for the important end products needed by the people of this nation.

d_o l2 t-*;. , 'i." i.;':.\ 1i #, q :rF
Wcltm lunber ond lulldlng toredolr lltlCHANI
t;' $; i-i
Americqn Forest Producls' vp. in chorge of sowmill operolions
,,] a,: t):, $:..j. t';" ;*
We must have a change n our raw

NEWS Bm[Ers

Across the West, as in the rest o{ the U.S., the consensus from business at all leuels is one of approuol and backing for President Richard Nixon's end-ofsummer economic bombshell

It is ,oo soon lor the statistics to reflect the policy's effect, but ather signs are cropping up d,aily that its probable ouerall resuh. will be considerable stimulation of marketplace activity .

Ilome mortgage and installment loan interest charges haae been cut by a big i\.Y. bank and other selectiae cuts are likely from small banks; it is not expected to become industrywide two mortgage market srel).s by the feds earlier (see related story, p. 29) helped fuel the developments . ,

Many observers see the administration using housing as the prime nloaer behind the economic recovery now boiling along at a record rafe, housing starts in July were 49/o higher in the first 6 mos. of '7I than the sama period last year, 2,218,000 units at a seasorlally-adjusted pace

The commodity exchanges noti. fied their custorners that the presiden,tial wage-freeze order affects the sale of lumber, but does not preclude t'utures trading. . timberland owner groups in Calif. lashed back at Ralph Nader's critical report on forest economics and management, calling it "out of date, erroneous and containing discredited theories"

The doch strike t:ontinued aI presstime to hold its stranglehold on Pacific Coast ports from Can.

ada to Mexico (see story, p. 10) . Weyerhaeuser signed with the pulp and pa1,er union, ending a strike ol 2,200 ernployees at 4 mills; it follows the wage freeze by postponing all raises for 90 days...

Cal-Root' W'hoLesale, a major building materials distributor in Portland has acquired Central Hardware of Seattle for an undisclosed amount the {eds have OK'd the savings & loans to wri1e down paymit, o, ln,, as 5/c, plan supplements f'I{A/ VAprograms...

Contractors W hoLesale Lumber, Santa Clara, Calif., is newly incorporated; so is Big' "8" Enterprrises, they plan a lumber yard in Alameda ...Fibrettoard Corp., San Francisco. has elected Melvin S. Levine to succeed George W. Burgess, who becomes chairman and continues as chief exec. ofiicer

The Dodge Business Construc:tion Index, which measures new conffacting for industrial ancl commercial, went up BTc in the second querter; Dodge says that by June totals for the 1st 6 mos. were 22to aheacl of the same period in '70 . . Housin,g stalts in Calif.. the only state in the Vest reporting them, lvere up {z whopping 73/o over the comparable period in '70; of housing units authorized during June, nearly half were for apts. ot' 5 ()r mor" unils

Sen. Henry 'oScoop" lackson (D-Wash) ha-s intro'd. a bill to hypo R&D techniques for improving environment protection and assuring enough timber sup- plies the prototlpe of the American Plywood Assn. Better Homes & Cardens plywood modular home has been built in Tacoma; the magazine will have a major feature on it in nert Feb's.issue,..

The voluntary product stanclard for harduood and decoratiae plywood has been ok'd for publication by the Nt'I. Bureau o{ Stanclards; it became effective August t5 . . a Sacramento remodeling f.rm, Cedar Construction Co., factory-produces componenls permitting occupancy in

just5rlays...

The Unioru Pucif.c RR is absorbing diuersion clrunges which the shipper would normally have to pay in orcler to have {reight reroutecl via UP because of the rail strike - Dauidson Plywoad & Lumlter, a Pacific Wood Products subsidiary, has moved into a new 23,925 sq. ft. bldg. in Compton,Calif....

E. A. Nord, Co., Everett, Wash.o reports employment u1-r 31lc in the last 12 mos.; payroll is up 70% .. . the Secretory ol Commerce has given to Congress the results of a 3 year studr; recommended is a 10 year governmentbacked and coordinated program Lo canlert thc U.S. to the metric system

Oreeort., Washington and Catit'. are among B states in the U.S. that agreed to help the feds enforce the new Sat'ety and Health Act . . of the 7 names in the first Los Angeles telephone directory in 1BB0 (actually a small card) 2 uere lumber firms: J.M. Criffith Lumber and Kerckhoff. CuznerLumber...

Latest lumber produr:tion f,g. ures (June) show a ).0.8/o increase over the rrrevious month and II.3/o over a year ago legally designated wilderness areas ln the West now total more than 9.1 million acres. in the 12 western states, an additional 9 rnillion acres is in nt'I. parks, recreation areas and the like.

Sales of metal build,ing systems will rise IO%-15% this year, forecasts Armco Steel Corp.

Weslem Lumber ond Euilding Moteriols ilEICHANI

th@9(@ot put 6nr...

Put yourself on to the great profit potentials of ANTIQUA Mouldings and Picture Framing. A distinctive array of 22 Mouldings and 17 Picture Framing Strips in traditional and classic designs, made of the finest clear wood, beautifully embossed to create the expensive look of hand-carving. They come in popular 6'and 8'lengths. Attrac. tively displayed on a framed velvet sample board and in a colorful, all-metal stand-up rack, ANTIQUA Mouldings are self-selling. The great sales potential of ANTIQUA is further enhanced by f ree instruction booklets offered in a holder on the stand. These booklets are jam-packed with ideas for uses on mouldings and frames such as crown mouldings, wall plant-ons, cabinet and kitchen mouldings as well as a step-by-step, 20 photo series on the ease of constructing a picture frame using ANTIQUA. Write or give us a call today. We won't put you on about the potentials of stocking ANTIQUA.

The framed, velvet-sample board and all-metal stand.up 1.3ska combined $49.00 valueas an introductory ofler are available for just $15.00 wiili the initial starting stock and this ad. A savings of $34.00, a terrific value!

SEPTEMBER, I97I
i€, DISTRIBUTED BY: SOUTHERN CALIFORNIA - Woodland Forest Products Co., Inc. P.O. Box 3343, So. El Monte, Calif. 91733 (213) Gr 3-4567 . (2r3) Gr 4-5678 NORTHERN CALIFORNIABay area Valley Products 555 CloverdaleSpace M, Concord , Ca!.94522 (4r5) 689-3310

NN@@TH SELLING

Never lel We]l Enough Alone

Once retail stores resigned themselves to a slump after Christmas. Then someone got the idea of hav. ing a big sale in January and an. other in February. Stores staged white sales, warehouse sales and others to stimulate buying. The results have been well worth the efiort. White sales draw thousands of shoppers who might otherwise have stayed home.

The lesson here is plain for the salesman. He must constantlv think of creative ideas to boost sales, to wake up dozing t'rospects and to keep his own bank balance up. He can't rest on his laurels.

TRY I{EY{ HETII(IDS

Sales volume is o{ten tied in with the enterprise of the seller. The more imaginative and creative he is, the more Iikely he is to be successful. The man who gets ahead isn't afraid totry out new ideas and methods. Nor is he content to re. main forever with one idea or technique because it worked well once. Every presentation, no matter how brilliant, needs to be reviewed from time to time to determine if it's still serviceable.

SETIIIIG AIID RESENRCH

The aboue point i,s well illustrated by the story ol lack Case, uho utent into selling color pigments lrom the research and deuelopment section ol his frm. Iack had a college d,egree in chemistry. At first he ilid, not see any connection between his preabus wo;rk in the lnb and selling. His first weeks as a salesrnan were not impressiue. He had muth trouble meet. ing his quota. Still, he likeil the idea ol selling and d,i.d,n't roant to gioe it up, One day hi,s superuisor cal)ed him in and, said,:

"tack, I think you lwae the poten-

nEPnll{TS Fon SATES]lEtl Thls is a condensed yersion, Each lesson is avallsble In an expanded form, in a 4-page brochure, size 81&x11, printed In 2 colors on white glossy paper and ls 3.l|ole punched to fit any standard 3..ing binder. Each s0bject in this expanded version is fully and completely developed in comprohensive detail and Lncludes a self-examination quiz for salesmen.

tial n be a great sqfesman but you dre not achieuing that potentiol."

Iack agreed, adding that perhaps he ought to haae rentained in research.

"No, you shouldn't hel)e," the boss replied,, "bu,t you'ue giaen me an id,ea. I haoen't had, a scientifie educatfun but doesn't research inuolae trying and testing new methods and, id,eas?"

"That's right," said, tack, begin ning to see the light.

"Well, in a uay, so does selling," the superaisor eontinued. "The men who make it big in sales are those who experimerrt, who are d,aring, who are not alraid ol change."

This was the trigger Jack needed to start him off. He began to think of selling in the same way he had thought of research-as something to be explored and improved. He developed new ideas, rejected old ones and soon was amons the lead. ing salesmen in his firm. ile realized at last that selling was not static, k. * was a dynamic facet of busi-

FENRilG

RENCTNil

There is always the possibility that a new idea will displease a customer or prospect. But it's more likely he rvill appreciate the salesmen's efiort to help him. In any case, nothing should keep the seller from introducing new methods. This should be particularly true if a salesman's old habits do not seem to be producing the desired results. The time is ripe then to switch to another plan. Perhaps it may involve merchandising ideas for the customer. Or it may concern a new way to speed up orders. The point is to experiment until the right formula is found. Never mind about what other people will think. Your job is to sell and you should seek whatever method is best suited to this goal.

I'm not advocating that you drop everything you're doing and swing over to new methods and techniques. There is much that is good and worthwhile in established metlods. They certainly should not be rejected out of hand. Some top salesmen are using presentations_ they developed I0 and 15 years ago.

But every method, no matter how good it once was, needs revision every now and then. It needs a new edge. Your presentation or sales talk should be revamped or refined periodically. Perhaps it isn't geared for modern selling. Or maybe it's old-fashioned in some ways. Perhaps it doesn't deal specifically enough with current market conditions. Whatever the reason, take steps to bring it into shape.

IHE PERS(IIIAL T|IUGH

Treat your customers with kindness and consideration no matter how long youove known them. Don't let familiarity breed contempt. You also might improve your relationship by demonstrating to the buyer that you do not regard him as "in the bag," that you are constantly thinking of ways to do something special fora particular customer, letting him know that it's just for him. This is bound to strengthen your relationship with him.

Are you letting well enough alone or are you never satisfied with your performance ? Take the following quiz and see. If you can answer "yes" seven times or more you are making progress.

l. Do you try new methods and techniques with customers? Yes D No E

2, Do you try to become top man in your organization? Yes ! No ,!

3. Are you constantly trying to beat your own record? Yes E No tr

4. Do yrou keep up your personal habits at a high level? Yes fl No tr

5. Have you thought of ways to improve or revise your presentation? Yes I No n

6. Do you manage to take away a buyer from a long-time supplier? Yes E No ,E

7. Does your presentation reflect improvements in your product? Yes E No tr

.8. Do you occasionally perform a special service for a customer? Yes ! No E

by number address orders to the Gcorlg ll. l(.lrn C0., Department TP, 212 Fllth Aye, l{ow Yoff, N. Y. 10010. lvhen orderlng, please mentlon fhc ilsrchant llagarins, Pasadena. Calif.

9. Do you come up with creative ideas in selling? Yes I No tr

10. Can you honestly say, "l'm not resting on my laurels." Yes E 1{o tr

.i..'.r"i ',*F.-i i+;{y }:-;igr*r-i:;\: gf*},{#vpq, ".d*.ir' .;i1rt, .';l@-;:
Wstcm Lumber cnd Bulldlng itorericb ,liEtCilANI
Prices
I t0 I ooDlrs (ot arch rtlclo)........50 cgnt3 oach 10 to 49 copios (0f gach articl0)..37t4 csntr srch 50 t0 99 copies (ol oach articlo)....-.30 cenb o.dr 1ll0 0r mors coplos (0t oach rrtlclr)..25 cont3 r.ch The entire serles
be pre-ordered
are as follows:
may
or iftliyidual aftlcles may be ordered

The new measure ipf qqality m rules.

Disston introduces a brand new line of professionally accurate tapes and rules. They're quality instruments, made to meet the demands of craftsmen,

0lSST0ll Att-l{E}I tltllc-tlFE URE-CIAD SIEEL BLADE. Each Disston rule features a newly-developed blade, covered with a tough, urethane plastic coating. Withstands continual wear and tear. Won't blister or peel. Resists oils, acids, and alkalies. Printed with super-accurate red and black markings. Available in white or yellow. The finest blade on the market.

l)lSSI0t{ PREClSl0t RU[E. Another choice of professionals. It has a comfort tested, triple chrome case with rounded corners. Self-lubricating guides for smooth action. Long-life Ure-Clad blade. Free belt clip and exclusive swing-tip for greater accuracy.

lllssT0ll SURE tOGl( RULE. Has a "sure-lock" system to lock the blade precisely where it's set. A simple flick of the thumb locks and unlocks the blade. Precision power return mechanism retracts the blade quickly and smoothly. The Sure Loek has Disston's exclusive "swing-tip," long-life Ure-Clad blade, belt clip.

For information on Disston's expanded line of tapes and rules, call your Disston distributor. All rules are carded in a display package that sells the product. H. K. Porter Company, Inc., Disston Division, P.O. Box P, Monrovia, California 91016.

I
| | I f.rlr ry; ft f,fl il [t ]"f|ffi f lllrlr lr lil l Elssrlor-. ll-t'ttl,tll fr|'lrlrJrlllr SELF LUBFICATING GUIDES rq d_t reeH
'tntfl f:f;+*in=:f.-:,#
1j1ffi,g1tf:.1$:i f; t-t DtssTolt DIvtstol{ H. tL PoRTER CotftPAt{Y, tilc. su*r loc*tno {1-' NO BA€K CREEP

Keep cool with Black Bart

rFHE Order of the Day was "Keep Cool by the Pool"

I at the recent annual barbeque put on by Black Bart Hoo-Hoo Club 131 at Swen Gummer's home in Ukiah, Calif.

Current Snark l.arry Owen, vp. Jack Cheshire and local Supreme Nine member Roy Dunbar were among the 88 that made the scene, staged by Joe Wheeler, G'P, bbq chairman. Bob Jensen is this year's club president.

IHE 0UTD00R SEI GAIHTRS WITH (l) Lany Owen, Snark; Al Thrasher, Hugh Pessner, West Coast Timber Products, Jack Cheshire. 0) Wendell Paquette, Sawmill Sales; Ross McCarthy, Georsia-lacific. (3) Gil Sissons. Cal Fo est: Marid'n Ward, Cagle Wholesale;'Tom Gowan,

Wcrtrrn Lumbcr ond. Buildlng moiedab ,liEtC[IANT
Rolando. (4) Joe Bowman, West Range; Lowell Ambrosini, Georgia.Pacific; Mike Webster, American Forest Products. (5) Bob Bonniksen, Georgia-Pacific; Fred Gummerson, G & R; Bill Johnson, Hobbs Wall. (6) Bob McPhie, Georgia-Pa-
{ ..*.. R E DW00 D ": iilli,j::"* DIRE.T """"iilffiRir & TRAILER FOR PROMPT, EFFICIENT SERVICE CA[[: RAymond 3-1147 RAyrnond 3-2746 'PArkview t-758O SPIIT PRODUCTS o Bcnderr o loth 7227 lelegtoph l,ood o Gorqge Door Siding o Speciol Grqde Gtuen Gommonl, Dry Uppon Lorge Timbcr ond Wide Shlc Our 3peciolty D. C. ESSLEY ond SON WHOTESATE LU'YIBER I P. O. Box 7O28, Eqtt Lor Angeles Stotion, los Angelec, Golif. 9OO22 Timbers Kiln-Dried PINE WHITE FIR INCENSE CEDAR PTACIRVITLETUMBTR COMPANY P.O. Box 752, Plqcerville, Cqlif. Mqnufqclurers SPEGIALIZING IN ROOF DECKING Telephone: Plocerville-(2131 NA 2-3385 WHOLESAtE ONLY, PTEASE
cific. (7) Art Atkin5on, Rounds; Cordes Langley, Redwood Coast; Frank Roppel, G. P., Willits. 6) Owen Corcoran, Rolando Lumber; Jack Koepf. (9) Sterling Wolfe, 1r.; Jim Jones, Foster Lumber; Swen Gummer; Bill Openshaw.

This is our new home. and your new home for quick, competant service for all your needs.

We're mighty proud of this new distribution yard, a major step forward for us that caps our nearly 20 years of service to our industry.

Our new two-acre spread, with its one million board foot potential, means we can take better care of you than ever before. Come see us in our new home, vour new home for service.

SEPrEmlEt, l97l this b"gins is
the
MARQUART-WOLFE Lumber Co. Horace Wolfe Sterling Wolfe, Sr. Sterling Wolfe, Jr.
vairing to serve you are (front row) sterling H. Wolfe, Sr., Ilorace E. Wolfe, Ralph IlI. Norum, Judy Garnet, Ann Miyake; (back row) Sterling H. Wolfe, Jr., Bob Golding, Jon Wolfe, Joe Clernent, Pete Parrella.
place where the service
570 Vest Grooe, Orange, Calif. 92665 (213) 625-7494 (714) 998'7272

Manulacturers of Quolity Foresf Products

GALENBAR

SEPTEMBER

Northwest Builders Conference-Sept. 7-12' Hotel Vancouver, Vancouver, B.C.

Lumber Merchants Assn. of Northern California-Sept. 9' selling skills workshop, Fresno..

National Assn. of Reserve Supply Companies-Sept. 9-10, annual meeting, the Broadmoor, Colorado Springs, ' Colo.

National Home and Apartment lVeek-Sept. 12-19.

National Assn, of Home Builders-Sept. 13-15, systems building and breakthrough seminar', Senator Hotel, Sacramento, Calif.

Lumber Merchauts Assn. of Northern California-Sept. 13, selling skills wolkshop, San Jose.

Black Bart Hoo-Hoo Club-Sept. 15, installation of officers, Manor Inn, Ukiah, Calif.

Los Angeles Hoo-Hoo Club-Sept. 16, Montebello Countryclub, Montebello.

Lumber Mer:chants Assn. of No. Calif.-Sept. 17, executive cornmittee and board of dilectots meeting, Santa Cruz.

Intenrational Concatenated Order of Hoo-Hoo-Sept. 19-23' 80th annual convention, Honolulu, Hawaii.

Western Wood Products Assn.-Sept. 25-29, fall meeting, Newporter: Inn, Newport Beach, Calif.

OCTOBER

Los Angeles Hoo-Ho:r Club-Oct. 2-3, family weeketrd, Warner Splings, San Diego County.

Lengths 18" L€ngtns up to rd, Fine grained old rrowth timber growth from our Yolla tlom our r olri Bolla Tree Farm.

Douglas Fir, White Fir, Incense Gedar, Sugar Pine, Ponderosa Pine

lnterstate 5 Freeway comes practically to our door. FAST shipment is made easy by our location.

Why take a chance on a transit car from Brand X or Brand ?

Next time ask your favorite wholesaler to try Crane Mills first.

Hardwood Plywood Manufacturers Assn.Oct. 17-20' FalI meeting, The Broadmoor, Cololado Springs.

1971 Western Material Handling & Packaging Show-Oct. 25-27, Brooks Hall, San Francisco.

NOVEMBER

Lumber Assn. of Southern California-Nov. 10-14, annual convention, EI Mirador, Palm Springs, Calif.

Black Bart Hoo-Hoo Club-Nov. 17, concat, House of Garner, Ukiah, Calif.

Western Buildins Material Assn.-November 18-20, board of directors meeting & convention, Sea-Tac Motor Inn, Seattle. Wash.

191 No. Lilac . Box 189 ' Riala, Calil. Teleplwne Area Code 714 ' 875'2060

i't... ;i,, I :. :1.l i,-:. igr :;i .,:i ,1.i, rl i:1r :.,.' ': 1;r;r-.1 ;',..t:,i,.' li :,-4.{ tr: ; ;fi .:iu,llt r"'. 4r4 ; n T.tf -ty.*f:. $ ' ' : .'' : lili:.:' Wertcm Lumber ond Bullding ilqferiolr MERCHANT
THE KEY CORPORATION WHOLESALE LUMBER
Ple*: Pashenu Ur'bslern Wood ftodu Aswralaon
Timbers Long Dimension Rough Dimension Other l)ouglas Fir ltems HUFF LUftTBER COffTPANY 13535 Eosl Rosecrons Avenue (Eosr ofr Rorccronr lumoft, Sonlo Anc Frocwoyl FOR YOUR REQUIREMENTS CAtt (2t31 SP 3-4846 OR (2131 921.1331

Q. What is the price-freeze bagingpoint for national or regional retail lumbor Assoclaton of Soudrcrn Gdihrnia ftffi E it,i".r 2351 wut 3rd sr., to! Anerla, colif. emsT' l2l3l 3tl-66e6 lfEE|il E A. price ceilings are to be set on

\Egz = Market price ceilings are' to be es-

nt imprrt tax o.oio-u tiansactions qrere carried out t;id;ni ,"$;,1?t '|! it"rli"T"'to -gooa. ur- :lr ;r_flj_;1"_{*:".i,,ai.,iau'r ,,o"ready in stock? -- mal pricing areas, regardless of

eXeCUtiVe ViCg

A. No. yl_"!f.1tL":_" p"1'".1^t::?:-y"::T

Q. Can a union and management tional' regional or individual stores' Ai"-iririlu'o1""or"-irro"" long re- negotiate for pay increases to be ef- Imported lumber will have a surmembered times, of this there is no t""ti"e -arie" itr" art" of the freeze charge added to it which will not doubt, fut atso 'retroactive to cover the amount to the full tU/o called' for on

A UGUST, 1g?1, for the lumber deal-

While trying to cope with strikes freeze periodr imports' The charges may be passed and the new safety act, plus being A. No. on to the customer on a dollar for harangued publicly fi '*"t*"t"? e. bo". the wage freeze apply to dollar .basis, but no profit can he grqups for causing tf,e price-oi ttous- alllmployer" ""gu-"dless of the num- added to the surcharg:e' ir"-iJ !"""u"" Jrrb.t"ttt,irUy, Presi- ber of persons he employs?

Specifically, the surcharge for lumaJtrt tti*otr issued his executive order A. Yes. ber is as follows: regardi"g rvage-price stabilization. A. In the case of nesotiatte!_-11t

For spruce, Douglas fir, true fir, - F;; ""rtt disagree that the action creases that became effective l"sol! hemlock, and'larch the surcharge is *rr- d"fittit"Iy ieeded, However, it 9, 1971, with_ payment for that week $4 per thousand. For eastern pine, "*."O: "o-" challenging questions in received by the employ.-ees on August' both red and white, the surcharge is the minas of each lumieiman which 18, 19?1, is it permissible- to pay the g1 per thousand. ;;; ;;it be answered in part. retroactive portion of the iry:=:: lior cedar and all other softwoodsSo*""questions and aiswers have which is currently being-"computed iti""'Sii"i'til"ri.t;ia. foi-*oJft""a-

issued

President''s for t!9 employees involved?

^ Q. If a salary increase was granted and the employee actually performed

was put into effect before the freeie gXeCUtiVg ViCe millwork, paneling, hardwood lumber, I e. What is the selling price for a president $?Tf, ,lili:?:',fll,.]f;il. ,,-,if?",i,",1;

tile. i and a discounted price at which acf N conjunction with the association's Ha,l Becker will act as instructor of I tual transactions were made ? t'"----t^^-rr-:-- ^-l ltr^- +L^ -I--- | two year Merchandising and Man- the class' !-r:---, -i----r:^: ^^**:r I A. sales may be made at the high- ag";"tti course at Phoeriix College, The association's education commit- | :-' parED urar uE '!4ue 4u vrte !'!5'the Building Materials subject is tee, chairmanned by Ray Tv;i:;ii-l ;*"";i'"Jl"IHki,H.T:'Jt*:1t; being held as- an evening division ager of industrial relations fol .t-l: I jrri"* tie 30 dayr ending August 14. cou"se itr the fall semester. o'Malley companies, is encouragng I ii-i"-"a"nt" were sellini at a dis- urse semester. u'rylauey uompanresr ls errcouraSrlrE I If products were selling at a

The class commences on Thursday enrollment both in the two year m11- I ;;d;;-p"i"" "nd not -at the pubevening, Sept. 2, from ?:00 to 9:30 pm agement course a,nd the brrildins ma- | fi"fr"a p"i"" during the base p"iiod, and runs for sixteen consecutive ses- terial course, through newspaper ad- | the maximu- p"i-i"" would be the sions. vertisements and by talking to high I ftielt"il- discounied price at which

The class is being held in the eve- school counselors to acquaint qmd_u-

su-bstantial transactions were made. ning division in order to give those. ating high school seniors with the I n 13 e-iroyea in the hjq"Ty_ 1_l :ll% oppo"to'iti", in the buildins;;;di;

tunlty to improve their knowledge of field'

^LrEuD! "'^""""t -i building materiats. - students completing.the evening di-

llt:l ,o"""tt 15' does the increase

applv? sion is instruction in lumber, plywood, of achievement. I A. No'

ifil'rtu#";f'fill .i*t""r, week ses- 'rJrJ"Ti"i*

i.-.:,, i;'lr r,: j' iirr "': r!'. ir'ri
?' +'., !, ti.:. -r.' .i:.i ;ilt ll. lii:: 1t
TH E s)0 UTH LAN D \te4l E l,*uo?i"".1lJ,Li,#Y"f;"T1r""i
l"un
.,i""al"ftii. bi;;';it";;;1:-Cost of Living Counlel' A' Yes'
,,o*
bv the
Arizono Lumber & Builderc Su-9.qlv $::g:li.:l ^(fu. = | i"i""'Tr'"-"5*";";;il .{;;.;'G rgtgpw rv, ;;N;: c,''r.ilvo.,-phornrr, rrrz. asbiz t6o?r nt:-uzs r,TMtril = | i"'i'r," be paid at
rH E ARrzoNA__" _ KWffi)= | \:?"::l'i*T:"".:""".::::;; """. SGtrNtr %--.6f =l ""a" t" J!*""-1"J",ir!i*'i !;r:q:
I fm,*_'j"ll"T",lT H,"ii,$,H fii::
the hisher-rate if
|
|
".ft"It i ;it',i:""""ft:t$'ail?1:
I
;fi:#;'"t;;;;;h';; I
ii; 1.i, i:rlt ;7 s_ Hi.tljl *,:, &:n ALL GRADES REDW(OODALL SIZES 12l3l SPrure 3-2292 COMPLETE MILL 7117 Eacl Fireslone Blvd., Downey, Colif. P.O. Box FACILITIES AT OUR IO ACRE WHOLESALE 243 (2131 lOpor l-6701 DISTRIBUTION PLANT

NflONTANA NtrWS

fHE Model State Lumber Regulation has been approved by the National Conference on Weights and Measures, but in somewhat modifietl form. Slated for an effective date of April, 1972, the code is norv before the 50 states for adoption.

Here in Montana, it can be promulgated at the discretion of the Commissioner of Agriculture rvithout need for legislative process. Its modified form has eliminated the requirement for pricing lumber on a piece or lineal foot basis, with pricing on a board footage basis being permissible. However, it will be necessary for invoices, advertisements, and such, to carcy a

table of actual dimensions even though use of nominal dimensions to designate the product is permitted.

The director of weights and measures for Montana is sympathetic to the dealers' problem and has indicated that his recommendation for adontion of the regulation is largely dependent upon action taken by other western states. Continued effort by dealers to inform consumers of the actual dimensions, and general action to disseminate this information will do much to minimize mandated action on the part of the state.

With the morning business sessions out of the way, golf was the order of the day at the mid-summer get-togeth-

New owners and operators of Belt Building Supply in Belt are Mel and June Berg moving to Salt Lake City into the industriail construction products division for Johns-Manville is associate member Gordon McDonald, replacing him in Montana is Rick Nowak, Billings best wishes and hopes for speedy recovery go to Mrs. Fred H. Robinson and to Mrs. Leonard O. Gorseth, both hospitalized in Great Falls our sincere sympathies are extended to the family of Kenneth M. Brown, past president of MBMDA, recently killed in a tragic automobiile crash near Missoula.

siastically set a major topic for the 1972 Marketing Conference when they agreed that each of their associations should strongly participate in a day's discussion of forest products the need for improved communication and cooperation from manufacturer to wholesaler to dea.ler.

66OUT'STANDING and memorable," - are the words for WBMA's AllIndustry Conference held recently. Speakers included Bob Peterson, presdent of Palmer G. Lewis & Co. and Joe McKlveen, president of the NLBMA.

"Woody" Railey, conference chairman, kept things running smoothly while various discussion chairmen provided an informative business program.

Some briefs reported by the panel- ists: forest products packages should be 6,000 # or less . lumber trees great but must be supervised accident industrial rate might be

tripled for employees unloading on roof (watch this) ... all segments not securing sufficient profit; sometimes manufacturers' published end-pricing responsible wholesalers' published lists should be doubled, leaving net pricing up to dealers . plywood "blows" should be recycled or stamped in large letters most dealers would not want wholesalers to give up specialized ser"vices, catalog pricing, sales service, display help just to match low offerings of discount suppliers... wholesalers should consider drop shipments...wholesalers should present buyin-g opportunities through larger quantities and packages.

Paul Hollenbeck, West Coast Lumber Inspection Bureau; Chet Cowan, Western Wood Products Association and Pete Niebling, National American Wholesale Lumber Association. enthu-

$9*:-ffi'tr6+"' 'iffi Wholesalers of West Coast Lumber *tF TRANSITS, TRUCK & TRAILER, LCL *+F Douglas

All agreed that Dick Anderson, American Plywood Association, was "right on" when he concluded the conference with his admonition that "We must all find out what's going on . and then decide how to use the information and when; we must listen to human beings crying for help and then help solve their problem."

Congratulations to the All-Industry Advisory Council headed by Wayne Mattson, Logan Lumber Co.

We are pleased that these firms have elected to be a patt of their industry trade association and we sincerely welcome them to membership: Palmer Lumber Co., Chehalis, Wash.; Stunz Lumber Co., of Nyssa, Inc., Nyssa, Ore., Stunz Lumber Co., Inc., Ontario, Ore., regular members; The Willamette Valley Co., Eugene, Ore., associate member.

2540 HUNT|NGT0}| DR., SAl{ MAR[{0, CAUF. 91108 (213)287.il87

SEPTEMBER, I97I
Fuller Avenue, Heleno,
By R. V. PETERSEN executive secretary 59601, (1061 112-2120
er of salesmen and dealers at Lewistown. For the ladies, the competition finished with a four-way tie between Gertrude Gates, Donna Samson, Mary Nelson and Sylvia McCalla.
Men's play resulted in something of a Donnybrook: Milt Sethre and Joe Brooke shared the top spot, with the next slot being tied by Arnie Nelson, Rudy Harrns, Keith Schnurbusch, Bruce Safley, Terry Soine and Wally Pfluge.
Western Building Material Association
Fir Dimension,'White Fir Dimension and Boards, Decking, Fascia, Overhang and Stress Rated Lumber.

$Zl million plant expansion

The first shipment of plywood manufacturer at Weyerhaeuser's expanded Klamath Falls, Ore., plant has been received by Hubbard & Johnson Lumber Co., Redwood City, the San Francisco Bay Area's largest building materials dealer.

Initiating a program to provide a

diversified product line, the Klamath Falls plant will now supply plywood and particleboard in addition to Ponderosa pine and fir lumber, and hardboard products which include siding and paneling produced at the Oregon plant founded in 1928.

"This being our plant closest to the important California market makes the expansion a natural one in our over-all company service program," explains James D. Fisher, Weyerhaeuser, western region manager. "Favorable freight rates makes a diversified product line most attractive to our California, Southwest and Northwest customers."

Over $24 million has been invest. ed in the Klamath Falls plant expansion, including the new plywood plant which boasts a three-shift annual capacity of 90 million sq. ft. on u a/r" basis. The dollar expenditure is said to be the largest single investment in the history of Oregon forest products manufacturing facilities exclusive of the pulp and paper field.

The new plywood mill will produce primarily exterior sheathing of 3/et'-1/at' thickness, plus smaller quantities of underlayment, plyform and sanded material. Each of the products meets APA regulations.

The new particleboard plant will have a three-shift capacity of 56 million sq. ft. on a 3/4" basis. The principle products manufactured will be cut-tosize furniture core stock" floor underlayments, and door cores. Thickness of the particleboard ranges from 3/sn-l-lL/Ig'.

In full operation, the plant expansion will provide over 300 new jobs contributing over $2.5 million to the local economy:

Philips Lumber Moves & Grows

Philips Lumber Sales has moved to new offices at 1 W. Thousand Oaks Blvd. in the California city of the same name. They have also opened up a branch office in Newport Beach staffed by manager Hal Wagner and Gene Gerrard.

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:.: ,l;.:
lf s Your lnventory ... The Hqrbor . in El Segundo Trqnsil . . ond Direct Mill Shipmenl - RoilCorgo-Truck&Troiler FAR WEST FIR SALES CO. 336 North Centrol Avenue Glendole, Colifornio 912O3 Phone 245-3131 (Areo Code 213)
RlBB0tl CUTIIIIG ceremonies at llubbard & Johnson hq. upon receipt of the first shipment of plywood fnom Weyerhaeuse/s Klamath Falls plant. (l-d Weyerhaeuser officials David F. Conger, James D. Fisher, James W. Anderson and James Jackson, H&J's Chet Johnson is cutting ribbon while Bud Hubbard and Bruce Stinnett observe proceedings.

ltrEl

[D@WS Cst tr Yt@ws

,15,16 El Comino Reol, Suite O

f.os Altos, Colit. 91A22 (1t5J 94t-'t617

S/E are all aware of the volumes of legislation flowing from the prolific pens of our legislators at the national and state level which affect consumerism. The preponderance of this legislation on consumerism is directed toward consumer awareness. The consumer is being conditioned through mass media to be concerned about the products he purchases. This move toward consumer education is certainly not new. In the late 1930's the development of synthetic fibers such as rayon resulted in the passage of the Wool Products Labeling Act of 1939; however, it was not until the mid-1950's that emphasis on providing the customer with information on ingredients of the product and the products'capabilities began.

Consumer legislation has placed an increased burden on the manufacturer in labeling and advertising his products. You, as the manufacturers' outlet, find that the consumer is more inquisitive about the products he will purchase. He questions the sales personnel concerning the composition of the product, the best use of the product, proper application and life expectancy. With the advent of the do-it-yourself era and the rapid increase in this type of trade, the dealer finds that he must be a walking encyclopedia of product knowledge. The customer expects the sales personnel to be thoroughly familiar with all aspects of the products he sells and it is apparent that when he isn't, the customer soon loses confidence in the dealer and his firn'r.

The do-it-yourselfer is a unique specimen who demands a full measure of service with every purchase which indicates the customer is inquisitive when he makes a purchase, no matter how small. He will freque4tly ask the salesman how to cut paneling, how to apply it to a particular surface, how to clean it, how to put molding on it, and how long it will last. He has the same questions regarding ceiling tile, carpeting, paint and many other home improvement products.

We know the customer is now demanding this type of service, therefore, what do we do to increase our capabil- ity to provide this service ? Many of our salesmen have used our products and have a knowledge of application. The salesman can discuss application with the customer from a personal experience point of view in many cases. Manufacturers' representatives usually provide sales personnel with a considerable amount of product knowledge, but unless the salesman is inspired and motivated he either will not place the maximum emphasis on the virtues of the product, or he will not speak convincingly to the customer about the product. Most of our kei salesmen cover many departments within our firm. The dealer must inculcate the salesmen to assimilate product knowledge on each item he sells. This is a never ending task, but the salesman must be instilled with the idea that he must do his homework and maintain product knowledge if he expects to feel that the retail lumber and building material business is a profession and not just a place to work.

Ours is a highly competitive business which demands more in the sphere of technical skills with each approaching year. You will certainly agree that a satisfied customer who feels he has received enthusiastic Dersonal service will return.

Fishing is great sport \uhrn you've got the time. But fishiirg around for lumber is somethine\else !

whether you order a unit 0r a carload.

SEPTEMBER, I97I
/A\
= ,.-]$r, ', \ ' :::; \ ftlhy\cast rr -- r vrrt ar0hhd i I
So why not use our line\One call to Hobbs Wall can save ybu time and money. lt's a faster way to land the right grades at the right prices with delivery right on schedirle, \ \ HobhsWall LUMBEn GO,, rlf C. WHOLESALE / REDWOOD FIR. PINE. HEMLOCK CEOAR LUMBER, SHINGLES, SHAKES & PALINGS P.0. Box 6148 . TERRA UNDA, CAL|F. 94903 (415) 479.7222

PERS@NALS

Jim Oakley, Oakley Plywood and Door, 'Morgan Hilffialif., reports that his annual golf tourney was a success.

Dwane ltaines is the new mgr, at Copeland Lumber's yard in Burns, Ore, Former mgr. Leonard Branson has retired and will now work "when he feels like it."

Bob Smith, Sterling Lumber Co., Los Angeles, is the proud PaPa of a baby girl.

n ruAc tul BER co., lNq

LAMFORD CEDAR, LTD.

DELTA CEDAR PRODUCTS, LTD.

,t^cDONAtD CEDAR PROD., [TD.

SEATTTE CEDAR TUMBER MFG.

SHAKERTOWN CORP.

,uAnsllAtt sHtNGtE co., lNc.

Wertem Lumber ond Building llloleriolr MEfCHAhfr

Leonard K. Floan has also retired, John cummins is a new stafrer dt he was senior vp. of Potlatch West Range ColPs'' Coron{, Forests, Inc. His plans now in- office; Tim Wood h:rs -unretired clude a move to Spokane, wash. and joined his wife RY-th Jane at Robbie Robbins and E<l Fountain, Jr., the firm's Palo Alto office' have completea ttreir"i'iil"t"";; Tom Sanford, mgr. of the Cash,;W_1y I with Fountain Industrial Sales. Lumber store in Renton, Wasli, I Everything on the "up" side, re- saYs they now ltave 2'800 addi| ports Ed. tional sq' ft' after adding on I pre-fab.

R. A. "Dutch" Cox is the new owner Gcorge and Mary Heppner have filed of Posey Lumber in Carrizozo, f.-or permission tb open a yang New Mexico. He has renamed in FLrt Jones, Calif., near Red-

it General Hardware and Lumber. ding. I

Hal plaum, Bostitch rep in Los An- Norton Ladkin, mgr. of- the Radiata -Sefes, iras been elected sec-treas. Pine Assn., Adelaide, Australia, of the Golden State Travelers is a visitor this -month in LW Club. Angeles, San Francisco and Seattle.

Whnlanlx\illg

Allen Silhanic has been promoted to marketing mgr. of the Pallet & bin div. at AFP's Larsen Ladder in Santa Paula, Calif.

Don Cox has joined HenrY H. Ketcham Lumber Co., Seattle; he had been with Sacramento's Blaok Diamond Lumber.

Sterling Wolfe, Sr- and Jr., were ab' sent from their Orange, Calif., desks at Marquart-Wolfe for a recent mill trip to Oregon.

W. Sidney Wise has been appointe{to the newly created Position ef group vp.' building materials, Evans Products.

Sallye Bissell, ex pres. of Hoo-HooEtte CXub 1, has returned from a two week island hoPPing vacation in Haw.aii to her home la Sebastopol, Calif'

Ron Clearwater joined sales at Borg Warner plu:rnbing Products, Santa Clara, Calif.

Thomas L. Sparks is the new Northwest dist. credit mgr., Kaiser Cement & GYPsum' announces Harold D. Kimball, reg. credit mg".

Matthew Gould, dir. of environme4tal control, Georgra-Pacific Co4r., has been aPPointed national environmental TmProvement chaitman by the Hardwood PlYwood Manufacturers Assn.

Anne Murray has installed Hoo-HooEtte officers: Mildred Duttog pres.; Beverly Campbell, 1st vP--.; nolUie Rotman, 2nd vP.; Lucille Fields, 3rd vp.; Jeesie Austin, seP.

Walt Jennison, exec. vp., Evans Products' international grouP, Santa Ana, Calif., aPPointed RalPh N. Corning, Jr., director of far eagt operations and WaYne F. Bur' ich, gen. mgr., Korean operationt.

Rollin Hogge is the new mgr. personnel and corporate services, PoPe & Talbot, Inc., Portland, Ore.

Rachel Bard has been appointed promotion coordinator of the American Plywood Assn. publicity dept. Tt/olfe Gordon, Gordon Plywood' Ailhambra, Calif., was honored at a recent testimonial dinner' Douglas Silver, Silver Metals Products, Hayward, Calif., has been on an extended business triP.

:;:]=.'TE-TS-:F'::r,4-3; ?.:' ,:,', -. !:ax-f:1.t1;'.t +il ,*;.r'1e1.*-i.'-"f&.i,tt$f,,' fbYl i '''l
!'; ciN' t. ,il !'. r: i:ii'
SPEC'ES OF WESTERN RED ALASKA YELLOW tr{cENsE PORT ORFORD Any Pottern, AnY Size Dry or Green
Z2m/8 MEEKTAND AVENUE HAYWARD, CAIIFORNIA 9454I

SEPTEMBEN, I97I

Bob Stermitz is the new vp.materials resources for Southwest Forest Industries. according to Mort Doyle, exec. vp. of the building products group.

Joe Contestabile, AFP, Van Nuys, Calif., visited family on a vacation in Houston, included rir'as a New Orleans side trip.

Ralph Lamon, Lamon Lumber, San Francisco, vacationed last month at his place at Lake Tahoe.

Ed Fountain, Sr., Ed Fountain Lumber Co., L.A., is on a photo safari in East Africa.

Brons:n J. Lewis, exec. vp., American Plywood Assn,, was a recent White House visitor where he discussed legislative and executive alfairs with other association executives and President Richard M. Nixon.

Wayne Gardner, exec. vp., Lumber Assn. of So, Calif,, has been reelected to the American Lumber Standards Committee. Wayne continues as retail rep. until at least June 30, 1973.

Curt Bailey has joined Washington Cedar & Supply Co., Kent, Wash. He had been with Consolidated Cedar.

Jim Surane, Novato, Calif., is the new southwestern rep. for McCulloch.

Wally and Leona Swanson visited four of Hawaii's islands on vacation. He's with Boand-Daley Lumber, Downey, Calif.

Jack Millikan, Lane-Stanton Lumber Co., Industry, Calif., vacationed at Big Bear Lake. Lloyd lYebb has returned from a mill trip, Larry Gamble, yard foreman at Coos Head Lumber & Plywood, Wilmington, Calif.; Margie Brown, cffice staff, and Larry Crabtree each returned from their ' vacations.

Art Reeves, Fir and Pine Lumber Co., Burbank, and family have returned from a vacation in the Hawaiian Islands.

Don Stobaugh, Sun Lumber Co., San Pedro, Calif., has returned from a vacation in the San Bernardino Mountains.

Lemoine Blanchard, Blanchard Lumber, No, Hollywood, has been elected to a second term as pres. of the L.A. Board of Airport Commissioners.

George Sharp has joined North Valley Lumber Sales in Redding.

Jim Martin, Bill May, Bill and Mike Zagone now rep Ideal Brushes in Ore. and Wash, Burt Ising is the new western region mgr. for Abitibi Corp., according to vp. B. W. Evans.

Ray Carlson, ad mgr. at Simpson Co.' San Leandro, Calif., is back at it after vacation.

Jerry Higman, Reliable Lumber, Rosemead, Calif., is sporting a jazzy new moustache.

Roy Stillwell has retired from Simmons Hardwood Lumber, Montebello, Calif. Roy plans a European trip to start his new leisure program.

Leo and IIeIen Seidner are on a picture taking trip in Africa. Leo's firm is Summit Lumber Cr., Los Angeles.

Eric Hexberg, Hexberg Lumber Sales, Long Beach, Calif., vacationed with his family on a houseboat at Lake Powell, Utah.

Jim Barnes, Cal Forest Lumber, Los Angeles, and wife Yicki are touring Switzerland, Italy and the French Riviera.

Steve Paquette, Jamb Dandy Lumber Co., Whittier, Calif., is the proud papa of a .baby boy, Michael Steven. Grandpa Yern is busting his buttons all over the yard.

Bob Schmidt, regional mgr., GeorgiaPacific, Industry, Calif., is back after a three week European vacation.

Milan Michie, Stahl Lumber, L.A.., is back after a Pacific N.W. fishing trip as is partner Ken Tinkler, who visited Carmel and Catalina Island, Yi Neal vacationed in New Orleans, Washington, D.C,, and the Bahamas.

Jim Rossman, Twin Harbors Sales Inc., Santa Ana, Calif., reports son Gary will be playing wide receiver for the University of Pacific.

iden(e 'o Performance o

27
Conf
Quality Call now for our new Delhtery Sclwd,ules and Rates. suW TIn Very Best in Lurnber Berth 122, 1800 Wilmington Road, San Pedro, Galifornia 90733 (213) 831-0711

Five Yeor Building Boom?

Between now and the end of 1975, the homebuilding industry will experience the biggest five-year boom since the fifties, according to George A. Christie, chief economist, McGraw-Hill Information Systems Co.

He said the nation's housing output by the end of the decade will total 23 million new dwelling units, six million more units than were produced in the sixties. But the figure will still fall short of the target of 26 million dwelling units set by the 1968 National Housing Act.

"The housing market of the seventies," Christie observed, "is now experiencing a sudden surge of highvolume homebuilding. But volume is apt to slip back temporarily from 1971's strong pace before the next advance.

Distributor of the Yeqr

The National Building Material Distributors Assn. is accepting nominations from active and associate members for its first annual "Building Material Distributor of the Year" award, to be presented at their fall convention in Houston.

The award will honor an executive or employee, presently active, retired, or deceased, of a currently active NBMDA distributor member firm, whose positive contributions to or impact upon the wholesale building material distribution industry warrant the highest possible expression of appreciation of his colleagues or successors within NBMDA.

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tllEtCHANf
Wcetcm Lurnbcr qnd Bultdag lloleriolr
Fred C. HOLMES LUIABER CO'IIPANY . REDWOOD AIR.DilED KII.N.DRIED GREEN STUDSPOSTSSPTIT PRODUCTS D(IUGLAS FIR WHIIE FIR SUGAR PI]IE P{IIIDEROSA PITIE nnase concentration yard A.L planing mill & resawing facilities million feet in inventory to serve you better Production & home ofice: Fred Holmes o Carl Force o lim Bucknel o Gary 0hleyer P. O. Box 665, Ft. Bragg, Calif. 95437 Phone 007) 96+4058 Ed Thompson (Volleio) Phone (7OZl 5424159 Bay Area EoM/A\ LUMBER Srun$.lx 8.,./h 4@ We represent TWIN PARKS LUMBER CO. of Arcatao Calif. Fine old groHth Redwood "Sooner or later, the bank is going to find out how you spent that home improvement loan they gave you." * We are wholesalers in Redwood Fir Other speeies (213) 681-6361 (213) 44e$47 1045 W. Huntington Dr. Arcadia, Galif. 9101F rcout.ly ot r.Lo| Al I ._.-,

More Money for Home Buyers

Actions by two federal agencies to stabilize interest rates on mortgage loans and to make more money available for loans to home buyers won praise from Western lumbermen.

"The moves will benefit home buyers, the lumber industry, home builders, and the workers in these large industries," pointed out Wendell B. Barnes, Western Wood Products Association.

"Although the seasonally adjusted rate of housing starts was up last month, private, one-unit construction figures were down to 107,000 starts in July compared to 116,500 in June," he said. "In addition, the number of home building permits also decreased to 175,000 in July from the revised June high of 182,500."

The Federal Home Loan Bank Board, which regulates savings and loan associations, reduced the amount of cash associations must keep in reserve, thus freeing up to $800 million for lending.to home buyers.

The Federal Home Loan Mortgage Corp., which buys mortgages from savings and loan institutions, cut its charge, thereby reducing the cost of a $20,000 mortgage by $600, and at the same time announced that it would make $300 million available to buv FHA and VA mortgages.

Bel-Air Door Co. Does ii Again

Acquisition Specials

WITH THE ACQUISITION OF GIBRALTER MFG. CO., BEL-AIR DOOR OFFERS THESE FIBERGI.ASS DOORS AS A SPECIAL DEALER PROFIT MAKER TO ]NTRODUCE THE ENTIRE LINE-CALL TODAY FOR A SPECIAL QUOTATION.

fibergloss

FllllSHES: Majestic Walnut, Antique Avocado and Wa'rm Desert Gold

TEIIURES

. weatter rosistant

. seahd-in protection that no paint can give r stain resistant doors are permanently pre-finished

. durable, dependable sUonger with ability to take more impact

o authentic, realistic reproductions design two sides

SIZES: standard thickness l%" standard height 6'8" availablein....3'0"

SEPIEfiIBER, I97I
THE WORLD'S BEST \^'OOO PRESERVATIVES c6mprywiih F.d.r.l sp.ciric.lion Tr-w-572 COPPERilATE "250'' Typ. rr, cohp. a KEilITE "9"
"TllE 0UID00R R00ll," a new home renodeling concept that expands outloor living and privacy, themes ITWPA's latest promotion of ma terials stocked by lumber dealers. Mvertising and publicity is baking the 0utdoor Room natiomlly, and a full range of colorful merchandising aids is offered without charge, to localize the campaign and bring demand into the store.
SAN CTEMENTE * * other styles available BEI-AIR DOOR CO. 314 SO. DATE AYE. r ALHAMBRA' CALIFORNIA 91803 Alhambra from (Main Otrc€) from San Gabriel Vaney& Bqrli4same Honolulu 'Los Angel* call Orange County catt California Hawaii (2r3) CU 3-3731 Qr3) 5',162545 (4rs, 697-1t97 (808) 538-1505 LaVISTA * '

Ncw

Producfs, promolions e,nd soles qids

Fn@d U @t you con use Io build sqles snd profits!

Neuys

On The Beom 'A pocket-size span computer to determine requirements for lumber joists, rafters and beame has been developed by Western Wood Products Assn,

The computer converts the "NFPA Span Tables for Joists and Rafters" to a speedy, 4x9-inch slide rule, which

to last longer than silicone coatings (more than 5 years according to independent lab tests).

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Reflective Bolonce

High West is a new paneling from Georgia-Pacific Corp.

It combines a deep-grained pattern of weathered wood with an embossed saw-texture. rustic boldness that can counter the impersonal look of four plain walls. Its look is protected by a polyurethane factory finish.

the inside, outside or from both sides. Made of aluminum, all your customer has to do is set it and forget it. The door guard makes prying open sliding doors tough.

WRITE: The Merchant Magazine, 673 _So. Lake, Pasadena, Calif. 91101.

Tough Teeth

Bird & Son announces an expansion of its line of natural styled wood grained sidings. Now available is the new double 4" solid vinyl "weather-

also selects suitable sizes and grades in the nine western species and groupings.

A folder, "hincipals for Joist, Rafter and Beam Desigtr," goes with each computer, Lumber wholesalers and retailers may obtain one set free.

WRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca. 91101.

Foucel Regulolor

Increased conservation of water and reduced water costs for owners of large, public buildings is available with the Conservaflo regulator for lavatory fittings, introduced by Speakman Co.

Conservaflo claims to reduce water flow to one-half of a gallon per minute. Water is dispersed through a wide-pattern spray outlet.

Conservaflo is a refinement of Speakman's Autoflo@ flow regulator, which limits the amount of water to two gallons per minute through Speakman lavatory faucets.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91101.

Through All Kinds of Weother

The Process Solvent Co. announced the Sure Klean weather seal product line.

The seal is a non-silicone, clear waterproofing and sealing product for concrete and other masonry surfaces. When used as directed it provides protection against atmospheric moisture. dirt and common environmental stains. Sure Klean is claimed

TffRITE: The Merchant Magazine, 5?3 fio. Lake, Pasadena, Ca.91101.

Nouticol Bul Nice

A blend of seascape colors and nautical accessories sets the stage for houseboat living in this colorful, but practical, interior.

tex" siding panels, to be added to the now existing single 8" panels.

The sidewall cover looks like wood' but instead of peeling, blistering and rotting or even denting, it lasts. They claim the co or won't wear off.

WBITE: The Merchant Magazine' 573 So. Lake, Pasadena, Ca. 91101.

Blue and white Marlite designer planks, combined with Marlite's wormy chestnut wood grain paneling set the background for the nautical theme.

lilRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Sliding Door Guqrd

Designed to fit most standard sliding doors, the PM sliding door guard, from PM Products, is a special bracket that locks the door shut.

Easily installed with only a turn of the set screw for adjustment, it's available in sizes 6', 6'1 8' and 10'. ft can be used with doors that open from

Controlled Environmenl

A kit form of the phytarium, a type of controlled environment chamber which speeds plant growth, is available from Environment/One Corp.

The assembled phytarium speeds growth because it increases photosynthesis by providing an abundance of light, humidity, nutrient and high concentration of carbon dioxide.

The kit includes the phytarium automatic control assembly and a complete set of drawings, assembly instructions, and list of parts.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

30 W..frro Lunbrr ond Bulldlng llqtcrlalr IiERCIIANI

sc?tErttBEl, l97l

Keep lr Cleon

Crystalab presents Aqua-Bel, a kitchen tap water purifier that can convert 1 gallon from the home kitchen tap to freshness in 2 minutes. The system is claimed to filter out detergent contaminants, chlorine, bad taste and odors yet retain minerals

is molded in dieS under high pressure to produce one-piece door surfaces with deep-beveled raised-panel colonial design showing wood grain.

Caradco thinks so much of the competitive and conservation advantages of the new method that it has discontinued its conventional doors after making more than 30 million of them since its founding in 1886.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena,. Ca. 91101.

liquid Fertilizer

Sudbury Laboratory's "tailormadet' liquid fertilizing unit includes a "home gardener" soil test kit to pinpoint the soil's needs and four 1 Ib. boxes of concentrated ferbilizer consisting of two pounds nitrogen, one pound each phosphorus and potash, all l0O% water-soluble.

Liquid fertilizing penetrates the soil to g:ive quick nourishment to plant roots. You can tttailort' your liquid

l:-:- . .. .,,:,ii;i:.i.::r;,::i:i;it|;.:;rrl r ll.r- i.: for tasteful water. The filters are packed with granular activated charcoal in a 2-stage combination with silica qua;rtz for final filtration. It will provide from 600-1,000 gallons depending on local water condition. And should last from 4 to 8 months or longer.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

A Reql Cut Up

A low-cost tool designed to cut wire rope or electrical cable to size has been introduced by Applied Power Industries.

Three hardened tool bladesone on top, two on bottomprovide a round cut, ready for splicing, threading, etc,

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Choose Your Exposure

Shakertown Corp. is offering a display featuring shake and shingle textures available in their 3-ply, 8' panels.

The display shows samples of the panels in the barn shake, rough sewn shingle and shingle textures, each identified with labels.

Customers can select the textures, see the multi-ply construction and determine whether they want the 7" or 14" exposure.

\ilRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

New Door Molding Methods

A process for producing interior doors by molding has bilen adopted by Scovill's Caradco div. and uses a wood fiber base.

In the process, Ponderosa pine wood fiber is blended with a"resinous binder. The resulting felted material

mixture exactly to what your soil test has indicated in the way of fertilizer deficiencies.

A proportioning sprayer complements the unit by allowing you to spray, through the pressure of an ordinary hose, the right amount of mixture needed for your lawn, ganden or plants.

Complete Unit and Instruction book, $14.95.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Down The Drqin

The Whirlaway Co. introduced the Vanguard GG42 food waste disposer. It is powered by,a tA hp. motor and includes a slotted support ring for quick installation It features a neoprene sound suppressor on the sink mounting and elbow connection together with neoprene cushioning on connecting parts.:

The heavy gaule steel cutting assembly is designed for more thorough grinding action. The end bell and thrust bearings are self-lubricating.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91101.

Versotile Lifr Truck

A 5,000-pound capacity White fork lift truck can handle materials ranging from 20 prefinished plywood panels for a cash-and-carry customer whose station wagon is at the curb to twenty tons of mortar mix and insulating tile from an incoming semi-

trailer or 300 two-by-fours and 50 exterior /a" plywood panels loaded on a home builder's truck.

The White Model MY series of pneumatic-tired, sit down fork lift trucks offer load capacities from 4,000 to 30,000 lbs. They are available with engines using gasoline, LP-gas or diesel fuel.

WRITE: The Menchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Flirch of The wrist

To add a decorative dimension. Bangkok Industries introduces Indiari rosewood hardwood premium grade plywood paneling. It features pronounced cathedral patterns with rose tones that vary from light to almost black.

The panels are made from bookmatched face veneers and come in sequence numbered sets. Bangkok can supply as many as 50 matched and numbered panels to a flitch.

IIRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Woterproofing Stoin

Thompson's chemical water proofing seal-stain is available in six colorsCalifornia redwood, Monterey cypress, Pacific driftwood, holly green, Sierra brown and misgion slate.

Thompson's seal-stain treats wood with protective and preserving waterproofing agents. It helps to prevent warping, shrinking, grain raising and staining of wood products.

TilRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca.91101.

3l

Plonk Corton

Marlite's carton for its 16" x 8' prefinished plank can "double" ag an in-store display.

The cartons, which hold six planks, feature illustrations of modern room settings. IVhen put against a wall, the labels of the carton are at approximately eye level.

Detailed installation instructions are included in each carton.

WRITE: The Merchant Mzgazine, 5?3 So. Lake, Pasadena, Ca. 91101.

Joint Binder Life garage door opcrator is being Monsanto Co. has dev-eloped a viny!- marketed by Celotex' based joint compound formulation. It

ffiffiffi

u'I'$"T"'uJ!"',*firuTiffii*"'

i#"*"f:ltr

tape ror

the metal tnild- I

ru+ n H

'The product is designed to provide I a water-tight seal for metal lap r joinLs in pre-engineered metal con- The point-of-purchase display and

struction and similar applications. demonstrator using a full-size oper-

In use, the tape, with a high de- ator occupies only eight square feet gree of initial tackiness, is put in of floor space. Customers operate the plaee and the backing paper peeled radio transmitter to open and shut alvay. the door.

WRITE: The Merchant Magazine, WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101. 573 So. Lake, Pasadena, Ca. 91101.

Open Sesome

PrertY As A Picture

An automatic "mini-garage" dis- New Antiqua mouldings and picture play demonstrator for the Pow-R- framing is available from Woodland

Free Reader Service

For furiher informqfion on oll New Producls ond New literq. ture, wrile The Merchonl Magozine, 573 So. Lqke Ave., Poso. deno, Cqlif. 9l l0l. Pleose men. tion issue dote ond poge number so we con process your requesl foster!

ANY SPECIES WITH ONE CALL AFi

NTEIIGM UITIER SPEGIES @ 5fE

These four skilled hands have just resawn a board on Higgins' big Turner resaw. Look again, and you'll see the second pair back by the resaw. Experienced millmen man our complete custom millin San Francisco, where modern precision machines can surface, rip, resaw or shape our lumber to any desired size or pattern. We mean it when we say "a lumber for every purpose" ... so phone your needs to (4f5) 824.8744 or write J. E. Higgins Lumber Co., main office 99 Bayshore Boulevard, San Francisco 94119. Branch sales offices and warehouses in Union City (415) nl-49[l0 and Sacramento (916\ 927-272?.

(ADVERTISETEI{T)

Treated Lumber, Shakes, Shingles Special Cuttings & Grades

Finger Joint & Solids

All Domestic Softwoods & Hardwoods Cut Stock r Shop Lumber

Timbers r Dimension Custom & Stock Glu-Lams

916-927-0542

Sacramento, Calif.

;--Tia--'i-Ei'itT++t"lF.fi:.111.rirS-'ii;3':.'' t-"1"'!i,,'.:-;"f''FiiiTi,;f'1#'rii4{';1F:.TH I Wrctrm tsnbor ord Bulhg trtorriob ,Hfl{r${l
.r.t_,:. ,, .!,r.;-i.;:
i:/:!;::l;lt.t?ti,t::iit::,.t.,..
: -ii:

Products Co. Seventeen picture frame and 22 embossed moulding patterns are offered.

Made out of pine, all six and eight foot program, it comes with a display

CUTTING SPECIATISTS

Pl<rnk qnd Timbers

On timbers: sizes up to 30" x 30" lengths to 100'

DOUGLAS FIR . HEMLOCK

All standard yard items

SOUTHWEST DISTRICT MANAGER

Chuck Clay

P.O. Box 84, lnglewood, Calif. (213) 678-6563

rack lvith a prefinished wall display mounted on red or blue velvet, A booklet gives the average homeowner and do-it-yourselfer step-by-step instructions for making picture frames the easy way.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91101.

First Time lmport

R-Deck, Inc., has a line of bonding and surfacing compounds being introduced to the United States for the first time.

Ardurit X?G is a multi-purpose bonding mortar for external or internal use. Mastit K10, surfacing compound, exhibits a high degree of elasticity provided by artificial resins and is able to resist heavy loads and abrasion.

Arvit F9, flow cement, replaces the conventional ways of laying sub-floors. Mastit G6 and Ardit X8 are sub-floor surfacing, leveling compounds.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

NORTHERN CALIFORNIA MANAGER

C. D. "Chuck" Lewis

2L440 Burr Way, Haywood, Calif. (41s) 538-4878

EUGENE HEADQUARTERS

\7. B. "Bill" Johnson

D. P. "Swede" Johnson

can$ ttlit|| ll|0

il0 Pn0flffi!

is the PROFESS|Oi|AI'S Att PURP0SE PLASTIC Boat builders, furniture makers, cabinet makers, etc., have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Can be used under Fiber Glass! @& Ready to use right out of the can, Famowood !applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. When applied properly, Famowood becomes water and weather-proof.

lle,,r?lli":. 16 matchins wood colors

SEPTEMBER, I97I
u)atch fo,
specinl hard,wood issue in The Merchant Magazine |]|0 [il10
next month)s
FAMOWOOD
BEVERTY
91i8 S. Main Street. Los Angeles, Calif.90003, P.0. Box 73233 Manufacturers of Famowood, Famoglaze. Famosolvent Distfibutor and oealer Inq0iries Invitcd 33
MANUFACTURING C(lMPANY
Eugene-Willamelle lumber
P.O. Box 2708, Eugene, Ore. (503) 345-0141 Stock Glu-Lam Beams Burlingome Socrumenlo Oroville Wilmington AFi RXERICNil tUTIER SPECTES @ 5f@ lmmediate Shipment from 0rovilfe, Galif. To Plqce Orders Gomplete Inventory For Beoms Only IIIIITIiTIT' 4 r 5-692-3330 9r6-927-0544 9r 5-533-6535 2 I 3-830-2860
(0.

From Our New Locolion * We Can Offer and Deliver

J Complete Milling including Embossing

J Full Line Domestic,/Importcd Hardwoods

/ Burnieboard from Australia

J Kiln-Dried Douglas Fir Uppers

J All Species of Softwoods

lone-Sfonfon lumber Co. :k tlZtO Nelson Ave., Cily of Industry, Cclif. el g 968-8331

a wide -acqiraintance in the northern Calif' lumber fraternity.

o Dougfos Fir in sizes 24" x24'

o Pfqner copocity for surfocing to 24" x 24'

o Re-Mfg. fqcilities for resowing to 34' x 34" -

F00TBAtt llilE: Ralph Lamon, Lamon Lumber, soent a recent dav'at the training camp of the Dallas Cowboys watching his Berkeley friend, Craig Morton, p-repare for the. coming season. Cra'ig was a 'frequent participant. in lumber srouos during his U.C. days and has
o f rn vl (o 'o o o-V' T o o > -o loz. o x lrl z. (5 z. o O PONDEROSA PINE SUGAR PINE High PAU DOUGLAS FIR KIIN DRIED Altitude, Soff lexlure d Growth t BUNYAN LUMBER ANDERSON, CALIFORNIA 'RAOI MARK REOISTEREO Since 1898 Broodvoy ot the Estuory ALAMEDA, CALIFOR,NIA Wholesale
NEW 0FFICERS elected by Los Angeles Hoo-Hoo club, second oldest in ttre nation, are (l-d John Eckstein, treasurer; Bob Goetze, secretary; lst vo. Jim Frodsham; and new president for '71:72, Ken Coleman.
TIMBERS lohhing
#s{
we con't find it . . we'll moke it LAkehunt 3-5550
lf

New Morquort-Wolfe Yord

In an effort to expand service and sell a variety of products, MarquartWolfe Lumber Co. has moved their offices to a two-acre distribution yard in Orange.

This well-known western lumber company has been in business for some 17 years, beginning in 1953 when Horace Wolfe purchased control from Dick and Tom Marouart.

At this time Sterling, Sr., left Harry White Lumber Co. and they began operations at (o{ all places) Hollywood and Vine St. In 1962 the entire operation rnoved to Long Beach, then to Newport Beach and now to their present location.

Rounding out three generations of a western lumber family is Sterling Wolfe. Jr., who has been with the organization some 6 years. Other long-time employees include Ralph Norum with 15 years and Bob Golding with l0 years.

Bel-Air Buys Gibrolter Mfg.

Bel-Air Door Co. has acquired the Gibralter Mfg. Co., according to Sam Fineman, Bel-Air president. Sales price was not disclosed.

Bel-Air had been the exclusive sales agent for the firm's fiberglass entry door. "As the door was a successful and popular item we wanted to keep it on the market," Fineman noted, "we purchased the company and have integrated the equipment into our Alharnbra, Calif., plant. This allows us complete production control for better customer service."

WAGE-PRICE FREEZE

(Continued, from Page B)

l0/o surcharge can be passed on to customers of importers in the exact dollar amount of the tax, only. In other words, it cannot be passed on as a surcharge. added to the gross margin markup at any level of distribution. The National Association of V'holesalers-Distributors susgests that all invoiccs for imported goods show the old net, duty and landed price with the special I0/o surcharge stated in dollar amount and separately stated on the invoice.

As the ceiling price does not apply to imports, any incrersed costs can be passed on to your customcr. with your regular margin added, just as if there was no ceiling price.

90 DAYS OR LONGER?

The consensus in the West is that the controls will run well beyond the initial 90 day period. The authority already exists to extend it to April 30, 1972. If this proves true it only strengthens the argument o[ those who urge keeping all the records possible for the periods during which base prices were set

SEPTEMBEN, I97I
STUDYII{G
wtsc@NsH(CALIF@RNIA f forez "t V /,o du ct4 rt /no. Specialties on hand in our Redding Distribution Yard 4/4 through l614 Sugar Pine Shop Through Selects Carloads and/or truck and trailer ALL m wESTER ffi N SOFTWOOD SPECIES-QUALITY SUGAR PINE P.O. Box 2125 | Redding, Calif. 96001 Area Code 916-241-8310 fresh , cl ean that sells ! Brisht, invento ry cqll (213) 636-57t5 TUMBER COMPANY Alameda St., Long Beach, Calif. 90810 Marc.DavidoJean grve us o SUMMIT 20940 So. Leo .
reports on their new diskibution ya.d arc three generations of the Wolfe pack. Sterling Wolfe, Sr.; patriarch Horace, and Sterling, Jr.

Texture Tips

The textures available for plywood sldings and interior paneling are featured in an American Plpvo64 4uttt. publication, A Samplirtg of Plgwood for Paneling and Siding. The brochure provides illustrations of texture 1-11, channel groove and a varlety of textured plywood products along with information on application and finishing.

Itolitln Elegonts

A folder describing three lines of Italian style marble-patterned paneling has been published by Afco Industries, Inc. The three melamine coated lines of paneling each feature marble patterns to blend n'ith any decor. The paneling, with matching mouidings, is used in bathrooms or high moisture, high traffic areas.

Furniture Lines

Two recently published single sheet flyers describing ready-to-finish furniture lines are available from American Forest Products. The literature iliustrates the 6-piece Campaign line and 5-piece KD (knockeddorvn) line,

Crush Trqsh

A brochure describing trash compactors has been announeed bY In-Sink-Erator. It describes how the ISE compactor operates. On the back is a cutau.ay rendering of the compactor, complete dimensions and specifications.

Brick Vent Dotq

Technical data on brick vents has been updated by Sylro Products Corp. Illustrated with photos, drarT'ings, and tabular forms this brochure is for everyone who specifies, installs, and uses brick vents.

VinylWoll Poneling

Af co Beauty Patterns deseribes the interior design possibilities avaiiable with their vinyl wall Paneling. The brochure presents six different styles of the decorative vinyl line in typical room settings.

Plywood Over Melol

Concepts 775, z brochure eomPiled by the Ameriean Plywood Assn., is designed to guide architects, engineers and builders in using PlYwood over metal framing. Illustrated 'w'ith charts and photographs, the folder discusses plywood over metal framing.

Reseorch Reports

Three reports have been published by the Forest Products Research Society. Factors In Conaerting To "Su'

per" Finishes, features factors that should be considered by the manufacturer before attempting to convert to one of the several super finish systems on the market. Tension Proof Load.i.ng of Lam Stock For Lamin' atecl Beams shows that tension proof ioading provides a means of assuring a safe, minimum design stress level for small. laminated beams. 'Wood' Products Use Trend.s in FHA-Iruspected Single-Famifur flozses, studies wood products used in single-fam- ily houses inspected by the Federal Housing Administration in 1959, 1962 and 1968.

Free Reader Service

For furiher informqtion on oll New Products ond New Literoture, write The Merchont Mogozine, 573 So. Loke Ave., Posodeno, Colif . 9l l0l Pleose mention issue dote ond poge number so we con process your request foster! Thonks.

Quo,lified Cootings

The American PlYwood Assn. has released an updated brochure on coatings for plywood. Previews of three case histories on qualified coatings are included along with information on their chemical make-uP and aPpearance.

Where To Buy

The Hardwood Plywood Manufacturers Assn. has published its 50th anniversary directory edition of Where to Btty Hardusood Plgwood. It lists the major manufacturers and prefinishers of hardwood plywood as well as suppliers to the industrY.

Terrific Tools

A free catalog of tools Published by Goldblatt Tool Co. showcases tools for the drywall and Plasteling tradesmen. In addition to traditional tools, the catalog contains newly developed or improved items to implement the job.

Eosy To Build

HandE Plans catalogs, desigaed to fit existing building material dealer display racks, are available from the American Plywood Assn' The pocketsized booklets offer nearly 100 easyto-build plans in four major categories.

lndoor Goloxy

Certain-teed Saint Gobain Insulation Corp. has a brochure describing its four fiber glass suspended ceiling panels for residential and commercial interiors. Discoaer An Eratttng Neu

Indoor Gala*g with CSG Ceiling Staing offers information on where and how to install CSG ceiling Panels.

Exponded Line

A brochure describes the exPanded tine of Textone decorative vinyl-faced gypsum wall panels from United States Gypsum Co' Full Page selection guide includes colors in texture groupings. Matching moldings are also illustrated.

Aluminum Insuloted

A brochure illustrating a wall panel system for residential, commercial and industrial buildings is available from PhetPs Dodge Cable and Wire Co' It contains schematics of the system along with Photos and architecis' renderings of residential and commercial structures.

Plywood Dofo

Plgwoad' Construction Systenrs has been expanded to include current plywood pe^rformance information for desienins ancl constructing commercial arid industrial buildings. The systems illustrateii range from on-site construction to shop-fabricated componenls.

Sofety & Heolth Act

A timesaver and aid for firms stmggling with application of ttre Occupational Safety and Heaith Act Regulations has been published by the National Fire Protection Assn. The fire and explosion safetY requirements of the regulations are based on 50 NFPA standards chosen bY the U.S. Department of Labor to administer.

Up Top

A catalog covering Celotex-Barrett prepared roofing products is available. Designed as an easy-to-use reference, tl're catalog covers strip and specialty shingles, roll roofing and protective coatings and cements'

Merry Christmos

A line of promotional and disPlaY items, designed to boost sales for Christmas and "year round selling," is featured in the Dismar catalog. The brochure shows Christmas pennants, posters, streamers and card toppers.

NAWIA Directory

Tbe I97l-72 distribution directory of National-American Wholesale Lumber Assn. lists the 394 NAWLA member firrns and is broken into three separate sections. A user can find rvhat products each company handles, rvhere they sell geographically, the important personnel of the company, its selvices and its communications equipment.

Wesfern Lumber ond Bullding Motetiols IVIERCHANT 36
Lnt@matutr@
New

Posltlons wanted 2't a word, mlnlmum 22 words (2,, words : $5.50). AU other8 351 a word, mln. 20 words (20 words : fi.00). Phone number counts as one word. Boxed ads $1 extra. Fancy headline or borders $2 extra. Box numbered ads add $1.

HELP WANTED

LUMBER, salesman to call on So. CaUf. and Ariz. retail yards. Salary, commission, car allowance. other benelits, So. California wholesaler. Prefer under 3:i. Write box 19 c,/o The Merchant Maga- zinc.

SEATTT.F-BASED wholesale lumber co. expanding. Need fully qualilied lbr. trader to set up and take charge of rail dept. Must know west coast mills and have following. Salary open. Wrlte box 18, c/o_The Merehant Magazine.

BUITDINC MAII{IETIAIICE SUPENilTEIIIITIII

RESPONSIBLE for the operation, maln- tenance and custodlal servlces of munic- ipal bldgs. and facllities. Requires 3 yrs. in building maintenance and sup,, including extensive exp. in bldg. opera- tlons, design, and construction. Sal.91057 to $1313 per mo. Apply by September 30, 1971. City of Beverly Hllls, Personnel Dept., 450 N. Creseent Dr., Beverly Hills, Calif. 90210.

wltotEsAtE tuitBtn sArEsMEt{ & wlt0tEsArE 8utt0t1{G pR0DucTs sAtEsitEll MAJOR, independent So. Calif. wholesale dlst. yard has openlngs for ambitious, aggressive salesmen, both in bldg. products and lbr. div's. Dlrect mill and warehouse sales exp. desirable. Salary, commlssion, expenses, transportation, profit sharlng and group lnsurance. All replles confidential. Please send brlef resume, Interviews may be arranged tn appli- cant's area. Write box 20 c/o The Merchant Magazlne, M[.LfNc-Fabrication-Pressure Treat- lng: flnest custom milltng equipment in the San Joaquin Valley. Phone Ed Thiner (209) 722-5703, Merced, Calif. 95340, Pritchard-Eco., Inc.

Glassflfflod Adventflsem@mts

SERVICES OFFERED

INDEPENDENT saw lller to file and malntain at our plant re-saws, Knife grlndlng experience not necessary but extremely beneflcial. CaU Max Barnette, South Bay Redwood Co., (213) ffiO-7749 or (714) 637-5350.

JOHI\TNY TIIE LIIMBEn' LOAI) SIGN PEINTEB

Speciallzing ln danger flags, slde- load signs, Job cards, etc. John Weller's Prlntlng, 1842 W. 169th St., Gardena, Callt. 90247. Phone (213) 676-7522 or 323-7606.

AAATERIATS WANTED

REWARD

For information leading to pine stud miUs whlch will pull thelr clears for a premlum price, glOO cash money pald upon acceptance first order. Steady source of 8, clear 2 x 4s needed. Reply to Box 6, The Merchant Magazlne.

Attention Pine Dimension Mills

Premlum pald for your clear, 2x4 and 2 x 6 pullouts. Accumulation basis, full truck and trailer lots. For company name and address, write box 5, c/o The Merchant Magazlne.

FOR SALE

s1450 $2800 823-8111

Names of advertlsers uslng a box number cannot be released. Address all replles to box number thown ln ad ln care ol The Merchont Mogozlne, 6?8 So. Ia,ko Avo., Paeadeno, CaltL 91101. Deadllne lor copy tr the 20th. To call In on oil: (213) 792-4098.

IAATERIATS WANTED

TUMBER WANTED

Twlsted and weatlrered Douglas flr. 3 x 4 and wlder by random lengths S4S. 4x4 and wlder by random lengths S4S. CaU Hunter Woodworks (.2l.3) 775-2544 & (213) 835-56?1.

BUSINESS OPPORTUNITIES

FOR SAlE-Wholesale, retall bullding materlal warehouse located ln the San Fernando Valley area of Los Angeles. Wrlte box 75, c/o The Merchant Mag- azlne.

OBANGT OOIn|ITY R,ETAIL LUIUBEN yard for sale. Owner retlrlng. 3.8 acres, RR lease. Opportunlty for stralght retall operation or volume bulldlng supply. On busy thoroughfare wlth good frontage. Favorable terms. Sale lnvolves tlxed assets, lnventory and a profltable, golng business. Wrlte Box 12. c/o The Merchant Magazlne.

RETAIL lumber buslness lor sale, Estab- lished business, 7% years, one acre on busy intersection in San Jose, Calif. Inventory optlonal-terms available. Wrlte box 16, c/o The Merchant Magazine. FOR SAI,E-Retail lumber yard and hardware store. Fast developlng area eastern Los Angeles County. Well established, successful operation. Owners wish to retire. Write box 15, c/o The Merchant Magazlne.

FOSITIONS WANTED

EXPEBIENCED retail lumberman wants positlon with responslblllty, northern Calitornla area. Write box 1?, c/o The Merchant Magazlne.

Twin Harbors Lumber Co.

t62t E. lTth st.

tln Rocsman

(2r3) 62s-8r33

(714) s47-8086

Or7

TUMBER AND YENEERS

SSTI WEAT 3TH ETREET, AT VERMONT AVENUE BOX 7l7tl, gTATtoN ..s," Log ANGELEg gOOOE

l2t3l 382-8278

TWX 910 321-3863

IMPORTED & DOMESTIC HARDWOODS .

EUGENE, ORE. 1849 Willamette St.

Vince Bricher (so3) 342-6s79

WHOLESALERS

IMPORTER,S MILL REPRESENTATIVES 4<>

WESTER,N RED CEDAR. ALASKA YELLOW CEDAR, R,EDWOOD

ALL \MEST COAST FOREST PRODUCTS

RIP SAWS Self feed 15hp. 12" shatt, Mattlson 202 CaU (714) 599-4655
or (?14)
PALo ALTo, CALIF. 701 welch Rd., suire 2219 Jim Fraser Phone: (415) 3274380 EUREKA, CALIF. P.O. Box 156 Billie Gowans Phone: (707) 443:7092 SANTA ANA, CAL|F.
(/,*
.*<i>
. . IIIIMPORTED PLYWOOD

MNtrRGHANTT NNAGAZINtr BUVtrRSz GUIDtr

LOg ANGETES

IUMBER AND I.UMBER PTODUCIS

Al Peircc Compony .-.........-.----....---....(2131 680-0874

Ancricon torsl Prodr., bld. nr. div...(2131 773-92OO

Amoricon Forcsl P.oduclt, blds. mtl3. div. (Vqn Nuyrl.......-...(213) 786-7056

Americon Iunber Spaci€r, Inc.....-....-(2131 830.2860

Bough Forct Produclr Corp.--.......---....(213) 330'7451

Boise Coscode. Union lumber Rogion--(213] 4,!5'4710

Connor Iumber Sqlc: --.---...---..........--..12131 287 -'l 187

Coos Heod Lumber & Plywood ..........--.-(2131 834-5261

Covon Foretl Indurlricr -----.-.....---....-..-.(2131 /a5l'5601

Dooley & Co. -....-...............-................(213) ED 6-1261

Eckrtron Plywood Corp. .-..........--..--12131 233'1228

Esrlqy & 5on. D. C, .......-............-.--....t213) RA 3-1147

Eubonk & Son, [. H. ............................(213] 678'3887

Euscnc-Williomclfc Iumber Co, ....--....(213] 678-6563

For Wcst Fir Solcr ----...-.-...-...-..-..------..(213) 245'3131

Founloin Lumbor Co., Ed.-...--.-......--....(2131 LU 3-1381

Frsnont For€3t Producft ----..-.---.-----.--(213) RA 3-9643

Gqll6hcr Hordwood Co, ...-........-..----..(213) Pl 2-3796

G.orsiq-Pocific Corp. (lumbcrl -.--...---(2131 686-0912

Gorsiq-Pocific Corp. (Plywodl .---...-..12131 968-5551

Gcorsiq-Pocific Corp. .........-.-.....----...-(2131 686-1580

Hcxbcrg Iumbcr Sqla ........--......-.--....-.(2131 775-6107

Huff tumbcr Co. ---..---..------.-----.--.-.--..-.121 3) SP 3./1846

Hushes lunbcr Soler Co.-.(213] 2,t5-5553 & 211-5810

lnlond lumbcf Co. (714) 877-2001 &(7111 511-1151

tono-Slonton Iunber Co. ..---.---.--.....-l2l3l 968-833t

Morquqrt-Wolfe lumbcr Co. -.--.-....-.-...(213] 625.1191

Mutuof Moulding ond lsmbqr Co. -.....(213] tA l-0877

N.th [umbrr Soles, A, W. --.....-..--..(213) 872-128O

Otsood, Inc., Roberl 5. .-.....,,,.-.........--(213) 382-8278

Pocific l{odiron lunbcr Co.

12131773-2292 & (213) 86r-6701

Pon A.iqlic Troding Co., Inc. .--...........(213) 268-2721

Penberthy Iumber Co. .--...----............--(213] tU 3-,151 |

Philipr lumbor 5o1o......-.............---.--(8051,195-1083, (213) 889-33,10

Potlolch For6ti, Inc. ..--.-...-.....-...-.t2,|3) 628-9102

Rolondo lumber Co., Inc. -------.....(213) ZEnirh 9-88,13

Roundr lumber Co' --......-......-.-.........-.-(2131 686-0917

Reef Iumber Seryice ....-.....................(213] 232'5221

Simpion Building Supply Co. ......--....--(213) 773-8178

Souih 8qy Redwood Co. ......-...--.-......(2131 860-7791

Soulh Boy Rodwood Co. -----.-...(7141 637-5350

Srohl Iumber Co. ---...--...---..---..........-(2131 AN 3-68,&l

Stqndord Structurot -..--..-.--..........-......12131 728-5780

Summil lumber Co. -.---.----.........-....--....(213) 636-571 5

Swoner Hordwood €o. ----........-...----.-.-l2l31 215-5761

Sun Lumber Co. ..............-.............---...(2131 831-0711

Toconq Lumbcr 5oler, Inc. ......------....(2131 MU t-6361

Twin Horbon Iumber Co. -.....---.--......(213] 625-8133

Voncc lumbcr Co. .---..--.-.-.....-....--...(2131 968-8353

Wondlins-Nolhon Co. -.---.......----.-...--.(213) CU 3-9078

Wqvcrhoeurer Compqnv ..--...........---.--.(2131 Rl 8'5451

Worehoure (Anohcim) --.-.-..............(714) 772'5880

TREATED IUATBEN_POI.ES_PI I.INGS_TI ES

(opper: Compqny ...(2131 830"2860

Trccred potc Builders, Inc, .---....--.......-(71,1) 986-1166

rl I r twoRK-DooRS-MOUtDl NGS-

8Ul tDING l,tATERlAlS-PAINT-HARDWARE-ETC.

Amoricon For.el Produclt, IW&J Div.-.(2131 773-9200

Bct.Air Door Co. ............--..................(2131 CU 3-3731

Ecllwood Co., Thc .............-.....-.........(213) 694.3601

0cyerly MonufoGluting Ct. ..--.-............(2131 755.856,1

Coryqd Doorr, Inc. ..-------.---.......--(21 3l 57 6-2515

Curlom Mllb, Inc. ...-........................(2131 330-0649

Dcft, Inc. .............-.(213) 775-2376

Diverrificd Enlorpriscr ----....----.......-.--(2131 112-2833

Johnron Pcl-Dor, Inc. --.---------.-.-(213) 349-197'l

,{ulti.Corp ..............(2131 82.8030

Poly Derign, Inc. --..............,---.-......-..-.(21 3l 391 -3712

Roin Jct Corp. .....12131 819-2251

Venr Vue ....-...........t2131 225-2288

sPECrAt SEtVtCES

Borkot r{fs. Co, .....-.............................(21 3l 875-l | 63

Cqlifrornio [umbcr Inrprcllon Scnicc (21 3l NO 5-5431

Cootl Plqnins l ill .........-.........---.....-(2131 MA 2-ll8l

Cryrtol lqmp Pqrlt .....---...-....-.----....-...(21 3l 938-3256

Hunlcr Woodworkt, Inc. ...-...............12131 775-25U

NolPqk Corp. .......(2131 tU 3-1056

Roth Youno Pmdnd Scryicc .---.-.---l2l31 386-6402

So.Col Commorciql St ol .............-----...-(2131 685-5170

IUMEER HANDI.ING AND SHIPPING, CARTIERS

C.Q Trucking Co. ......-.............,......-......(21 3l 723-6557

SOUTHERN CALIFORNIA

RIVERSIDE & ORANGE COUNTIES AREA

Adyonced Droinoge Systomt, Inc, ..---.(714) 627-1115

Ams,icon Decorotivo Producf! ---.--.----.--(7141 623-8317

Americon For6t Producb, buildins moteriol! div. ..-..---.--..-..(2131 TR 5-1550

Americon Foreif Produ<t3. Euildins fioierioh Div., (Cerritor).-(213) 773.9200

Am€ri<oh For€il Produclr, itl. Whitney Div., (Cerritos) --.---.-(213) 773-92OO

Americon Forest Producls, Silmorco Inl. Div.. (Cerritor) .-......(213) 926.1321

Ealfwood Co., Thc --...........-......--------(7111 633-9211

Eoirc Corcodc, Union [umber Region.-.-(71 41 511-0611

fr*nqn & Co., Sicphcn G. .........---(7141 OR 3.3500

Gorgio.Pocific Worchourc .-.--.--...-.---(7141 OV,l-5353

Horbor Iumber (Al Wihon] .......---.----.(Zl4] OV 4-8956

Hobbr Woll [umbcr Co.. Inc, --..----.-....(Zl4) 541-5197

fnfond Lumber Co. (7141 783-002'l & (7111 511-1151

Mopfc Bros., Inc. -...--.--...-.-.-...-.----------l2l31 691-3771

Morquorl-Wolfc lumbcr Co. ......---------.(21 3) 625-1 191

sAN FRANCISCO

SASH-DOORS-W NDOWS-,\ OUlDI NGS

8U I IDI NG MATERIAI.S-PAI NT_HARDWARE_ETC.

Amoricon For6t Products. building mqlcriqlr div, ....-....-..-...(/al5l PR 6-4200

Am.ricon lumbar Spocis, Inc. ------.-.-(,ll51 692-3330

Bel.Air Door Co. -..-..-.--......-..--.-.-.-.-.-.(at5) 697-1897

Boitc Cqscodc, Union Lumber Reeion (415) 157-3115

Corued DooB, Inc. .--..-......-...--.....-.--...(,115) 697-1897

Dousfqr Fir Lunbcr Co. ---.--..-.------..-.(415) DO 2-6027

Fonyth Hordwood Co. ----..--.-.-------.-.--..(/al5) 282-0151

Gcorgio"Pqcific Corp. ..--.-...-..---.--...--.-(41 5l 67'l -9678

Horbor lumber Co., Inc..--...--.--..------.-.(4151 982-9727

Hissior [umbor Co., J. E. .-----..-...--..(415] YA 1-8711

Kcllcher lunbcr Sqlos ..-......---.-......-.-.(415) 45,1.8862

lqmon tumbcr Co. .---......---..---.--...-.-l1l5l YV 2-1376

Poromino Iumbcr Co. .-..--.---------.---.----.t/tl5] 421.5190

Potlolch Forst3, Inc. .-...--..--.-.-..--.(415) 981-5980

Rofondo lumbcr Co,, Inc. ..---.-------.-.....(4151 167-0600

Sif norco Intornqtionol (AFPC) ------..-.-.(,ll 5) 776-1200

Wendling Nothon Co. .--.--...-..--.--...-..(4151 SU l-5363

TREATED I.UMEER_POI.ES

Koppers Co., Inc. .....-..---.....-.-.---.-.----(415) 692.3330

Wendling-Nolhqn Co. ....----.---.-.---.-(,f15) SU l-5363 SPECtAr, SERVTCES

Gilbrmth chemicol Co. --..--.--......-...-.(415) 863''{43't

Redwod Inrpection S.rice ----.-....---.----.--....-EX 2-2880

GREATER BAY ANEA

I,UMBER AND TUMBER PRODUCTS

Anericon For6l Productg, building moterio15 div. ..-....-.-.--..-(415) SY 7-2351

Arcoto Redwood Co. (Burlingomcl -,-.--(415) 342.8090

Atkln!on"Stutr Co, ..-........-............---(4151 345-1621 Bellwood Co., Tho .-...-..--.....---.--.--.--.-.--(a081 356-2600

Eonninston lumbcr Co. ....-......-...(415] Ot 8-2881

Coliforniq lumber Soler -.-.--....-.--.-.-..-.(415) 53,1.100,1

Colifornio Plyw@d Corp. .-.-..--.---..--.---(4151 652-5153

Col.Pqcific Solo Corp. ..--933-0600

Gcorgio-Pocific Corp. --..--..--....-...-.-.------....-.-.8/t9-0561

Gco.giq-Pocific Corp. ISon Joro]

38 W.at rn Lumbrr ond lullding lloleriolr mEnCHANf
BAY
.-.-..-.-..-...-.-CY 7-780O N.ORTHERN ARCATA Arcofo Redwood Co. -.-....-...-..-..--.-..-.-..(707) Hl 3-5031 Coliforniq Pocific Solcr Corp. -.---------.l7o7l VA 2-5151 Holmc: Lsmbcr Co., Frcd C. --------.----.-.l707l ll3-1878 Jon.t R€dwood Solq .....-.....-.-..-..-....-17071 822-1611 Simpron Buf ldins Supply Co, ------....-..-17071 822.037 | Sinpron Timber Co. ..-....-......---.----...-..17071 822.0371 Toconq lumbcr Solo, Inc. .--.............17071 VA 2-360,| ANDERSON Kinbcrly.Clork
-............-......-.-.---.{91 6} 365.7661 Pquf
365.2771 BAKERSFIELD Gcorgio.Pocific Wqrehourc .--...-.-..--.-.(8051 ?A 7-7771 U.S. Plywood Corp. ..--....-..---...-..-..-.-.-(8051 FA 7-7736 CAIPETTA Crowford Lumbcr Producfr...................-17071 185-7666 Throthcr lumbcf Co., Al .-...........-...---..17071 185-8731 CTOVEROATE G. & R Lunbcr Co, ...-.........-.....-....17071 lW 1-2218 Pr.cftion Wood Productr ..-..-........----.-..17071 891-5711 loundr lunbcr Co. ...............-...-.-.l707l lW 1-3362 Wdt londc Corp. ............-..-..--.-----------l707l 89,1.3326 COINING Cron. Mllb ..............(9161 821-5127 Pomono Ploning l ill .-......-...-....---.....-..(71ltl 629-2563 Sierro Pqcific Indusfri6 ......-...----.......(7141 98,1,'1727 South Boy R.dw6d Co. ................(7141 637.5350 South Boy Rcdwood Co, ..-.............(213) 860-7791 Twin Horborr [umbcr Co. -----..----....17111 542-8086 Porzi Co., Arthur A--(7lll 637-7170 & I2l3l 621-7987 Wc.t Rqnsc Corp. ---..-....-..--.-- --,----....(71 11 73lt-l 0O0 Woodlqnd Pfoduch---.--........-..---.--.....(714) 986-7981 SAN DIEGO COUNTY AREA IUMEER AND IUMBER PRODUCIS Americon Forrit Prod., blds, mlk..-1714) Gt 7-1171 lnlqnd Lumber Co. ........-.---.-..-.-.----..-.(71lt) 232.1890 Roifz, E. l. ..............(Zl4) 756-2161 Mopfe 8ror., Inc. -....-.--.-.----...--..--.......1711], 122-8895 Woverhocurer Co. .....-..-....----..-.-.-..-..(7t4) CO 4-33'12 Woodtqnd productt ----...-.....-..-..-.------.(7l,ll NA 3-4567 BUII.DING MATERIATS Geofrio.Pqcific Corp. ..-..--..-.......--......t7141 262-9955 Goldcn Gotr lunrbcr €o. .....---.-.-(4151 TH l-1730 Hisgini Iumbor Co, (Sqn Jotc] ..----"..........-..CH 3-3120 Higginr lunbcr Co. (Union Clty] ......(415) 171-1900 Hill Whlse. [umbcr & Supply Co. ----..-.---.....14 5-1000 Hobbr Woll lumbcr Co., Inc. ............(4151 179-7222 K/D Ctdor Supply, lnc. ...............-..-.....(4151 352-1063 L@o lumber & A{ill Co. LA 3.5550 Pcclfic Hqrdrcod Sqlq Co. .....--....-..(,115) 261-6312 Sinpton Building Supply Co. ....----.....-(,108) 296-0107 Slondqrd lumbrr Co., Inc. .-.-...-..........(415) 527-3661 Twin Horboc lunber Co. ---.---.-.---.--..(,415) 327-1380 Wsrtern Pino Supply Co. OL 3-771I Weyerhqsuscr Compony ----,...,----.-------319 -l 11 1 W6l Ronsc Corp. .-----.-.-.-..-.......{415} 326-3670 sAsH-DOORS-Wl NDOWS-MOUlDr NGS BU I I-DING MATERIAIS-PAI NT_HARDWARE_ETC. Americon Forcrl Prod., bldg. ntb. -.--..--SY 1.2351 Pcmko Mfg. Co. ......--...........--.-.............(41 5) 653-2033 SPECrAt SERVTC€S Cofiforniq lumber lnrpcction 5sryicc..(408] CY 7-8071 Cqsello Tronsportolion ......-.-.-.............(,115) 632.4460 Occideniol Chemicql Co. --.-.......--........-(,115) 151-1260 Woyerhocurcr Compony .-----.-..--.---...---..--.--....349-l,ll,{ SACNAMENTO ANEA IUMBER Americon [umbc? Spccicr, Inc. l9t1l 927-0511(9r 5) 533-6535 Hissin! [umber Co., J, E. .-.-..---.....-..--.(9t61 927-2727 Inlqnd Iumber Compony ..-..-......--..--.-(916] 273-2233 Nikk.l Iumber Co., R, F. ----.-..-...-..---..(916) lY 7-8675 Ploccryille tumbtr Co. --.-...-..-..---.--.-.(916) NA 2-3385 sUII.DING MATERIAIS Gcorgio.Pocific Worehourc ..--..--.---,.(9t61 WA 2.9631 lumbcr Dmler Moteriolr Co, --....---.----(9'16) 925-2751 Wcycrhocu:et Co. .---..--------..-...-.-----..-..(91 6l f R l.l 000 EUNEKA Gcorgio-Pocific Corp. .---...-.-.....---....--..(7071 113-7 5l I Holma lumbcr Co., Frcd C, -.-......--.....17071 113-1878 fwfn Horborr Lumber Co. -.-------.......-l707l 113-7092 TONT BRAGG 8oit. Cqr<qda, Union Lumbcr Rcglon..(2071 9614.5651 Holmc lumbcr Co., Frcd C. ...---.........-17071 96,1-,4058 FRESNO Amarlcon For6l Producb, buildins motcriols dlv. ---.--.-..........(209) CL l.503l Grorrio.Poclfic Worchourc ."............(209) Al,t 8.61 9l Hcdfund l!nbcr Solo, Inc. .--......-..--.-(2091 139-6711 HOTTISTER Nicolct ol Colifornic, Inc. ----.......-...(4081 637-5S41 REDDINC Amsricd Forcf Prcducb, buifding moldiolt dlv. ..-.-..--...-......-19161 213-9371 Wirconrin Colifomio Fdst Productt, Inc. (9161 241-83r0 SANTA ROSA Stondord Slructura t707l. 511-2982 STOCKTON Amcrlcon Fdcaf Preductt, buildine motcriob div. ..---..-.---.-..-(2091 466-0661 Stocklon Box Cl. ........-.....-.....-.............(2091 464-8361 TURTOCK Snldcr lunber Producb ....-.-..--.-.-----.-(209) 634-5814 VATIEJO Amcricon For6l Prcducfr, boifding notrrlol3 div, .......-,--.--....(7071 612-7589 llofno: lcmb* Go., Frcd C. ............(7071 612-1159 willtrs Poduf o tumbcr Co. .....-..........-.....-.....17071 159- 5326
Corp.
Bunyon lunbcr Co. --..--.---.---........(9161

NNtrRGHAN]T NNAGAZINtr BUVtrRSz GU[Dtr

PACIFIC NORTHWEST STATES

WASHINGTON

EVERETT Slmp$n Buifdins Supply Co...-....-.-.(2061 713-1222

KIRKIAND

Sinpron Buildlng Supply Co,.-.----.-.--.-(2061 622-5098

MOSES LAKE Simpton Buildins Supply Co..-.----.-.-.-,(509) 265-5050

SEATTTE

Kolcr & Assoc., Clyde P. -..-....--.---......12061 525.7936

Georgio.Pocific Corp. .--...-.-....----.-----.(2061 MA a-6838

[ewi5 Co., Polmcr G. ----------....-.-.--..-.-.l2061 621-6661

Simpson Tinber Co. ---....-----..-..-----...-(2061 MU 2.2828

Tumqc lunber Co. .....-.--..-....------.-..-..-(206) AT 3-2260

Weyerhoeurcr Co. ....-.--..-..-.---...-....--.-(206) PA 2-7015

SHE[TON

Simpron Buifding Supply Co..-...-...-.---(2061 126-2671

SPOKANE

Georgio-Pocific Corp. -.----.--.--.......-.---(5091 KE 5.2917

[undgrcn D€qlerr Supply, Inc. ------...-(509] t'AA 7-2126

Weycrhocurer Co. .--.--.---..--.---....---.-.--.-(5091 KE 5-2162

TACOIIA Georgiq-Pocific Corp. -...-..-.-.-........--..-(206) 383./t5Zo

Wcyerhoeuscr Co. -.-..-......-.---.----..-.-.....(206) 383-3361

WINLOCK Shqkertown Corp. --..-...-..--..---..-.---.-..-..(2061 SU 5-3501 OREGON

BEND Brookr.Scqnton .-..-.(5031 Ev-2-251 I

COOS BAY

Coc Heod lumber & Plywood---.-..-.-..(5031 26t.2199

coRVAU.lS

Con-Fob Equipmcnt Co. -.-....--..----....- ----(5031 7 52-2955

EUGENE Al Psirce Compqny (503) 342-3663

coronADo

COTORADO SPNINGS

Colorodo Spring! Supply Co. ......-....,-.(303) 632-6691

DENVER

Dova Reserye Suppty Co, ........-...._..(303) 992-5589

csroio-P-ocific Gorp. .....--..-......--...._.--(303) 623.5101

Koppec Co., Inc. --.......-......-....----.-...--ifosi esr.orir

?oilotch For6lr, Inc, --..--.._-._..._-.--.(303i 238_/t323

Wcyerhocuser Co. .-...-..------....-.---..--.--.JOO3l,tgS-eSZi

RYE

Duko Cify Iumbcr Co., In". ....--..-_._(3031 199-2169

Eugrnc.Williqmatfc lumbcr Co. .---...-{503} 345.01.{l

frcmonf Forsf Produclr --..-.--.---.-..--.(503, Dl-3-9267

G&rgio-Pocifl€ Corp. .--.--.-..----.---.---(5031 345-4356 fnfond Lumber Compony.........-..---.---...(5031 312.8211 Populor Ponclr, Inc. ----.-.-........-..--.-..--(503) 686-9626

lwin Horborc lumber Co. ....-...-.---.-...(503) 312-6579

WHITE CITY Americqn Forert Produclr, TW8J Div...(503) 312-5128 Weyarhocuser Co. ..--..---..-.--.--..,--.---...--(503) 3,t2-5531

GRANTS PASS Twin Hqrborr Sqler Co. -.-..-.....-....-.-,..-.(5031 179-1656

IAKE OSWEGO Arthur A. Porzi Co. (503) 636-8133

Potlqt<h Foreets, Inc. --..--..-.........-..--.(503) 635.35,{l

,\AEDFORD

Founloin lumber Co., Ed -..----....--.-----.(503] 535-1526

Wondlins.Nqthon Co. --..----...........-.- --.-15031 772-7063

PORTLAND

8oi:e Corcode, Union [umber Rcg.-...(503) 221-7250

Dont & Ru$!ll, lnc, -...-..---.---.--..-.-..-..(503| CA 6.2311

Ensinercd Softwood Productr ----.-..(5031 228-2356

Evqnr Productr Co. .-........---..--......--...-.(503) 222-5592

Foreit Fib!r Productr Co. -.-.----..--.---...-(503) l l 4.9158

Georsio-Pocific Corp.

Pqromino Lumber Co.

Pollotch For.rtr, lnc.

222-5561

223-1341

292.9105

Publishers Pqpar-Tinoi Mirror .-........(5O3) 771 -l | 6l

Twin Horborr Lumbsr Co. .-......-....-.-..-.(5031 228-1112

Tumoc Iumbor Co. .-...-.-.-.-....--..--..--..-.(503) CA 6.6661

Weyerhoeuser Co. .----.--....-----......----.-.--(503) 226-1213

RIDDIE C & D Lumbcr Co. ..-........-.........-.,-.......(5031 871-2211

SPRINGFIEI.D

Rosboro Iumber Co. --..----..----.-.-...--.....(5031

-....-....---.-...----..--{503}
.,-.-....---.--.-......t503)
-.-..-.--...-.-...15031
7,16.841 | Weycrhoeuser Co. --...---..-.--...--.--....,-..--(503) 226.1 231 ROCKY MOUNTAIN STAIES WYOMING CHEYENNE Soddinston-Chsyennc, Inc. ..-..--.-..--.----13071 631-7936 TARAMIE North Pqrk Tinbcr Co. -..--.-....--..-..---..-(3071 712-6186 I'tONTANA BTTUNGS Anocondo Fo.*t Producl3 -.-.--....--....---.(406) 252-0515 Georgio.Pocific Corp. .--.---.------..----..--.-(,106) 245-3161 BOISE IDAHO Arm3lrons Bullding llotcriolr --.--.---..-(2081 375-6222 Eoisc Cqrcqdc Corp. -.-.-.....--....---.-.....-.(208) 385.936,| Gorgio-Pocific Productt .....-.-.----...----(208) 3,t3-4963 IDAHO FATTS ldoho [umbsr lnc... .......-.........._.(2081 522-631 1 l|ll||ll||||||lll|||||l|liilI||||ll||||l||l|l|soUTHwEsI||ll|||ll|||l|||llliiiiiiiii ARIZONA GTOBE Wc:l*n Pine Solsr --.-..----......-...-------.(602) 125'5759 PHOENIX Arizonc Box Co. --.---------..-........-...-......(602) 278'8295 Arirono lr{if f work, lnc. --...-.-.-....-...... --(6021 258.3797 Duke Cify Iumber Co., Inc. ...-..--..--(602) 277-a929 Georeio-Pocific Co. .-.-.-.--.--..-.--..........--{6021 939-l,ll3 Koibob lumber Co. .-.-.---..-----.-----..--...--16021 273'7281 Wcyerhocurcr Co. ........--.-.-----...-.---------(6021 272-6861 SCOTTSDATE Stqnfey & Arsoc. .-.---.-.-...-....-.--..-..-....(6021 917-0728 NEVADA Copifol Pfywood, Inc. ...--".-.-.--..-.....(7021 329-1191 Fsqther River [umber Co. .---.------------..-(7O2t 329-1201 Nevodo Wholerole lumbcr Co. .--.----.-.-l702l 329-1126 Nikkel Lumber Co., R. F. .-...-.-.-.--.-...-(7O2) 323-5815 NEW mEXTCO ATEUQUEROUE Duke City Lumber Co., Inc. .-.-.......-(505) 842-6000 Georgio-Pocific Corp. -----.-.-.-.--.---.--.-...(505) 311-2365 Weyerhoeuser Co. ----.-.,-.-.-.-...---.--.-----.-(5O5) 315-2515 NAVAJO Nqvoio foreii Produch --....-.....-.----------(505) 777-2211 UTAH OGDEN Georgio-Pocific Produclt -....----.-....-.-....-.l80ll ZE 719 SALT LAKE CIIY Gcorsio-Pocific Corp. -------.--..-------(80ll 186-9281 lnlond Wholciqlc Supply Go. .-..--..-..--.(801),487-0303 Weyerhocuser Co. ...-...-.---.-...--.-.-.----.--.(801 ) 187-2218 (USI01,1 1,1ILLlt0-DEIIIL M0ULD|110I-l(|Lll DnYIt0 Serving All Southern Colifornio Lumber Yordc - Cobinet ShopsFurniture Monufocturerc ond Wholesole Lumber Distributors IN.TRANSIT MILLING A SPECIALTY Xlutuaf lloulding and Lumber Co. slNcE t928QUAUFTED By EXPERTENCE TO BE OF SERVTCE (2t3) DA 4_4SSl 621 West l52nd St., Gordeno, Colif. 90247 John Q. Brewer (213) FA l'0877 A.'\ry" NETH LUMBER SALES Douglas fir dimension boards & studs ue ship ai4 Western hemlock dimension boards & studs utater and rail Douglas fir, white fir and redwood studs 13111 Ventura Blvd., Studio City, calif.91504 . (213) 7E3-0544 &(213)t72-l2t0 SOUTHERN CALIFORNIA REPRESENTATIVE FOR DANT & RUSSELL. INC. Complete Custom Milling Facilities: We like them BIG! two timber sizers . lolge timbers & wide sizes our specidty lerge matcher with profilcs o re$win& fence cutting . timming timbers: squore' hvel n ,.r Tl FRED GUMMERSON KILN DRytNG. AtR DRytNG. DRy sroRAGE \t 6C lf. Lumber Co. P. 0. Box 156, Gtoverdale, Galir. (707) 8gt-u248,

Wcstam Lumber qnd Building l/lcteriols fiIERCHANT in 1928. A veteran of World War

OBITUARIES

CI.ARINCE C. B()HIIH()IF

Clarence C. Bohnhoff, president of Bohnhoff Lumber, died July 23 from a bad heart. He was 78.

Born in Saginaw, Mich., June 21' 1893. he came to California in 1899' He was in the lunrtber business for 60 years.

Mr. Bohnhoff served in the ArmY Air Corps during World War L A member of the Hollywood Lutheran Church council for 20 years, he was on the board of directors of the Union Rescue Mission 30 years and was a member of the Holl]'wood Post of the American Legion.

He is survived by his son, Charles and a grandson.

slD llARtlllc

Sid Darling, former executive vice president of National-American Wholesale Lumber Assn., died August 6. He was 76.

Born in 1894, he served as a captain in the U.S. Army during World War I. He joined N-AWLA in 1933 taking over as staff head of the organization three years later. After his retirement on December 31, 1959, he made himself available to N-AWLA on a consulting basis,

He is survived by his widow, Mabel; son, Bruce; four grandchildren and two great-grandchildren.

FRAI{K I. BETL

Frank T. Bell retired ownel and founder of Clovis Lumber Co., died August 20 following a short illness. He was 75.

A native of Auberry, Calif., Mr. Bell founded Clovis, formerly known as the Fresno Flume and Lumber Co..

he was a founder of the Clovis Rodeo Assn.

He was a member of the Cecil Cox Post of the American Legion, the the Clovis Masonic Lodge, the Shrine and Scottish Rite. and the James Savage Chapter of E Clampus Vitus.

Mr. Bell is survived by his sons, Eugene and John; brother Audley; sister, Mrs. Mary Browne, four grandchildren and two great-grandchildren.

ADVtrRTIStrRS' INDtrX

At PETRCE CO. ...........................,.......................... 2l

AIAERICAN FOREST PRODUCIS CORP., BUil.DTNG iArERtAtS DtV. 3

AMERTCAN tUMEER SPECIES _.__..,....-......_._._.32 & 33

BEr,-A,tR D'oOR CO. ...-........................._.,_............. 29

BEU.WOOD CO., THE _.COVER rV BERKOT

I.UMBER ORRIERS ftom Be*ol

y' esp=ctAtrv ADAPTABLE TO CUSTO'\AER NEEDS

y' scrENflFrcAtLY DE3|GNED FOR ALT WPES OF WORK

y' BATANCED FOR EASE OF HANDLING

Let Us Prove fhis ls the Cqrt for You ! .Goll or wrife for free brochure BTRI((}I

A{ANUFACIURTNG CO. ....".._....,.,._.........,(0 BEVERTY IANUFACTURTNG CO. ......_................. 33 CAIIFORNIA IUMBER INSPECTION SERVICE ...-.. 40 coNNoR tUMBER SATES ...-......__...._........_....-....._, 23 CRANE Mil.tS ...,.... DANT & RUSSEil. DISSTON DIV., H. K. PORTER DIVERSIFIED ENTERPRISES FAR WEST FrR SAT ES _......-....21
I,
KEy CORP. .-.......-......-............... 20 KTMBERT.Y-CtARK CORP. .-..........-.,-............-.......... 5 K/D CEDAR SUPPtY, tNC. .....-.-.....................,.-.... 26 TAMON TUMBER CO. .-................,.......-.......,......... 9 I.ANE.STANTON I.UMBER CO. LooP IUMBER & Mril. co. MARQUART.WOTFE I,UMSER CO. --. MUTUAI IAOU(DING & I.UA{BER CO NETH T.UMBER SAtES, A. W. NICOTET OF CATIFORNIA
3il 34 l9 39 39 1 3l 20 oscooD, tNc., R. s. ro pAcrFrc r ADrsox rumsii"ci5l"..... l7 PAN-ASTATTC TRADTNG CO. .........._....-..-...._....,. COVER IV PAUT BUNYAN IUMBET CO. ESSTEY & SON, D. C. t8 PENBERTHY LUMBER CO. EUGENE Wil.r.rAMETTE ,.-.......-.........,..-.-.............. 33 PtACERVItLE LUMBER CO. FREE ,lAN CO., STEPHEN G. G & R r.Ul,tBER CO. _.....,............_.... GILEREATH CHEI TCAt CO. HEXBERG tUtr{BER SAI,ES HIGGINS I.UMBER CO.. J. E. HOEBS WAtt LUMBER CO., tNC. HOI.MES I.UMEER CO.. FREO C. ...".......... 9 ROTANDO I.UA,IBER CO. ROUNDS LUI/IBER CO. suMMtT tUABER CO. ......,..............._..,.-............._. 35 5UN f.UMBER CO. ....._.......,.........-._.-..._....-......._ 27 39 STANDARD SIRUCIUIES 29 SUMMTT TUA BER 10 25 TWIN HAREORS I-UMBER CO 28 UNION PACTFTC RAil.ROAD IEAI OUT ATONC DOTTED TINE l-
MAilUTAffURIIIO (OI,IPAIIY I 1285 Gosr St., Sun Volley, Colif. Phone; 12l3f 875-1163 Don't Just Sit Around . . Gall HEXBERG LUXTBER SALES INC. susa'lpine'',;x!;'::fr i#i;z!'f,X:;"!i":l,r;,,#;;ncentecedat 5855 Nopl$ Plozo, Long Beoch, cqtif. l2l3l 775-6tO7 (2131 433-2472 l7l4l 825-0635 California Lumber Inspection Service 1190 LTNCOLN AVE. o SAN JOSE, CA. 95t25 o (408) 297-8071 Inspection Services: SOFTWOODS o PAC. COAST HARDWOODS Milt Supervisio,n o Ttansient Inspection o-Special Services - Los Angeles Supervlsor: (213) 655'5431 British Columbia Supervisor: (604) 374'4303 Compony lif onyl-.-.. St?eet--.-...--.-.... City.................. .Sto.tc.-..-.--.........2ip Codo...-........-... I Poymenr Enclosed D Bill Mc Lot r D Etll C.ompony Western lumber & Building Materials trl E R C HAtIT 573 So. lakc Avr. Pcrodcno, Collf. 9llol I

INLAND LUMBER CO.

We give our dealer customers what they want, when they want it. . . at the right price

lnland prides itself in the quality of lumber it handles, the equipment for complete milling requirements, plus competent personnel of experienced lumber people. We are wholehearted wholesalers providing you, the lumber dealer, the finest service available from the forest to your yard.

our inventory of competitively priced West coast forest products is the largest in Southern California. We are direct mill shippers. We also offer a pre-packaging plan to our customers, called "Unitization." This method of packaging lumber into random length units reduces handling costs, thus effecting a major savings to you. For a wholesale lumber company that features customer servicenot competitioncall Inland.

"The
Dealer'
lf service and is a problem , try us. . WC quality 're different DT'ERSTFTED I242 NORTH SANTA ANITA AVENUE SOUTH EL MONTE. CALIF. 91733 TELEPHoNE (2131 442-2A33 ffiELLWOOD llunlitl flusb d,oors f,fl D,J.Sllll Jllll llt?,., THE BELLWOOD COMPANY 533 West Collins Avenue, 0range, Calif. 92669 (213) 694-3601 (714) 538-8821 (714) 633-9211 Look for this SEAL 0F APPR0VAL.. '

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