Merchant Magazine - August 1978

Serving the lumber, building materials and home improvement markets in 13 Western Sfales-Since 1922

HOW

WHAT IF

Publisher Emeritue A.D. Bell, Jr.

Editor-Publisher David Cutler

Associate Editor Fran Hatch

Contributing Editor Dwight Curran

Contributing Editor Gage McKinney

Contributing Editor Al Kerper

Art Director Martha Emery

Staff Artigt Terrv Wilson

Circulation Linda Romanowski

The Merchant Magazine is published monthly at 431X) Campus I]r., Suite 480, Newport Beach, Ca. 92660, Phone [7f4] 5a9-8393 byThe Merchant Magazine, Inc. Second' class postage rates paid at Newport Beach, Ca., and additional offices. Advertising rates upon request.

ADVERTISINGOFFICES

NONTHf,,RNCAIIFON\ilA& PAOIilC NONTIITI/EST 4500 Campus Dr., Suite 480, Newport Beach, Ca.926ffi. Phone (714) 549.8393.

SOTNHENN CAIIFORIIIA

Carl Vann, 205 Oceano Dr., Los Angeles, Ca. 90049. Phone (213) 47 2-3rr3 or (7 14) 549-8393.

SUBSCruPTIONS

Change of Address-Send subscription orders and address changes to Circulation Dept., The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Include address label from recent issue if possible, plus new address and zip code.

Subscription Rates-U.S., Canada, Mexico and Latin America: $S-one year; $B-two years; $l l-three years. Overseas: $?-one year; $ll+wo years. Single copies $1. Back copies $2 when available.

The Merchmt Maguine seryes lhe memberg of the: Arizona Lumber & Builden Supply Assn.. Phrenix; Lumber Merchants Assn. of Northern California, San Jose; Montana Build' ing Material Dealers Assn., Helena; Mountain States Lumber Dealers Assn., Salr Lake City and Denver; Lumber Assn. of Southern Cali' fornia, Los Angeles; Westem Building Materisl Assn., Olympia, Wa.

THE MERCHANT MAGAZINE

i an independentll-ouned magazine for tlte retail, ubolesale and distibrtion letels of tbe hmber, brilding materials atzd home improoemeil brsiness in tbe 13 lYestern rratet; concentlattng on mcrcbatdising, man4gcmen, and zcctrate, factaal ncut rc?orting and interpretaion.

When you need lumber for a large project, or just a good selection for the neighborhood shoulder trade, our Tahsis Hemlock offers quality and price rarely found today. Barges with over 5 million feet are received by us every six weeks which means the selection of grades and dimensions is excellent including timbers. It also makes us very competitive, and customers can pick the items to meet their specific applications. In many instances, Hemlock can be

substituted for higher priced species, often with little or no change in code requirements. Another plus is that you can depend upon consistent supply and grade from one of the best mills in the world. Our local drying, planing and convenient pick-up facilities are additional reasons to coll Fountain first. Ed Fountain Lumber Company - 6218 South Hooper Avenue, Los Angeles, California 90001, (213) 583-1381.

ED FOUNTAIN LUMBERCOMPANY

A Gommitment to tlerchandising

I n the past ten years, sizeable numbers of I so-called 'traditional" lumber yards have converted their operations to some form of home improvement store. While the names used to describe the new way vary, the basic thrust is mostly home improvement.

Generally the pattern has gone like this: invev tigation, decision to change, enthusiasm for home improvement merchandising, the actual change, a commitment to vigorous merchandising; followed by a slippage in enthusiasms and a tendency to relax back into old, perhaps more comfortable, ways.

It is lamentable, indeed, that some allow the slippage described above to take place. While it may be human, it holds no water logically and in business terms, it makes even less sense.

The home improvement business, whether at the retail level or as a wholesale supplier, is no place to retire. It can be and is very profitable to those who perservere after the excitement and the emotional high of a major change wears off.

Why it happens to some and not others may have as many answers as it has backsliders.

But it does seem to affect a certain percentage in the business. To those who recognize the problem, in themselves or in suppliers to the retailers or customers of the wholesalers, it is an insidious bad habit that should be resisted at first sign. For the wholesaler who feels an otherwise good customer is becoming lax, what better cus' tomer service than to help diplomatically to aid a customer who has lost his commitment to ag' gressive merchandising?

Perhaps all that is needed for some is to use this month as a vacation to recharge those tired batteries; to regain that enthusiasm and zest for the job that first propelled you to the successes that were initially enjoyed.

If every high has to be followed by a low, steel yourself to make every conscious effort to ensure that the lows are of as brief a duration as possible. Your personal commitment to excellence may just be the most valuable piece of equipment in your inventory.

800-547-1036

Mailing address: 819 Corbett Bldg., Portland, Oregon 97204, 503'228'7361

Seruing ilte lumber, building maEriak and home improvement markets in 13 Westem Sfates - Since 1922

Specializing in green & dry redwood, cedar, ponderosa pine, green & dry fir dimension, dry hem fir & imported hardwoods Manufacturers of pine mouldings, door iambs, frames TOLL FREE

Not fust plywood,fencing 6,

When we say fencing, we mean a com- plete fencing program. A full line of cedar: pecky boards, rough boards, posts and rails, grape stakes. A full line of redwood: rough boards, posts and rails, bender stock and lath. Everything you. need_ to put together a fencing package for a customer or to round out your own inventory.

Not ju.st whqt you need, but when you need it and how you need it, that'sbur concern at Crown. Custom loads are

our specialty. Whether you need a truckload or a unit, give us a call, we'll ship it today.

We'll even mix your fencing in with the other materials you need. Plywood, plywood sidings, pine commons, timbers, roofing, we've got it all. And it's as close as your telephone.

Remember, plywood is only the beginning of the Crown Plywood story. Crown

How to sell gas barbeques

lltssounl isn't the only place IYlwhere people say "show me."

Many Rocky Mountain Charmglow gas barbeque dealers and their distributors have found that proving the product and themselves are essential in the competitive field of LP (Liquified Petroleum) and natural gas barbeque grills.

By using the sound, time-Provvn selling concepts of display and demonstration promoted by Charmglow Products, combined with creativity and a knowledge of customers, these dealers merchandise their wares strongly.

Creating something totallY new under the sun is difficult, if not impossible. So often it isn't the new idea, but the old idea used in a different way, which catches the buYer's eYe, points out Bob CzerwonkY, v.P. of marketing for Charmglow. There is no substitute for Product knowledge and quality Products, but these areas can be augmented bY skillful merchandising to show off the product to its best advantage and gain the interest of the customer.

Dave Hall of the Rod Hall Co., Denver, Co., a distributor of Charmglow products in Colorado, WYoming and Montana, has used the "show me" attitude of his dealers and their customers to his advantage in strengthening product identity and showing customer interest.

"Dealers are businessmen and they are looking for results," Hall said' "I tdk to a potential dealer, then arrange a barbeque demonstration for the public outside the store. There isn't a better way to convince a dealer there is interest in the product than to let him see first-hand the people lining up at the demonstration."

Hall believes in making it as easY as possible for the dealer to concentrate on selling his products by supporting him, not onlY with the product but with resources and training aides the dealer can use.

"Our staff of 12 home economists work at demonstrations, assists with training sessions and generally keep up to date with the gas barbeque industry," Hall stated. "We also have a van and trailer especially prepared for product demonstrations at our dealers' stores. "

Don Fullner, sales manager at Brookhart's Building Center in Color-

ado Springs, Colo., uses "peoPle watching" to help him sell grills. He's found there are traffic areas and browsing areas in his store.

"It's hard to catch the attention of people in a traffic area. They are moving from one place to another. So we place our grill displays in the browsing areas of the store, where people slow down and reallY look at the products," Fullner said.

Story at a Glance

How four Rocky Mountain area dealers go about increasing sales of gas barbeques through proven merchandising techniques.

"Hands on" buying is another concept Fullner believes in.

"We feel allowing the customer to pick up a product, insPect it and play with it is a definite advantage," Fullner noted.

"We've made a special display rack to show off all of Charmglow's barbequing accessories," he comments. "There are hooks and shelves for the products, but the buyer can readilY pick them up and look them over."

Doing it this way, Fullner feels the customer often sells himself with the salesperson handy to offer assistance and close the sale.

"I've found the distributor demonstrations and the ones we do ourselves to be very important sales tools," Fullner noted. "I would say 75% of the people who stop at the demonstrations have thought about purchasing a gas grill, but aren't familiar with them. The market is there, we've got to reach out and get it."

One way Larry Baker of Fairfax Sentry Hardware in Denver reaches out to potential customers is his annual Memorial Day weekend truckload sale. Radio and newspaper advertising, as well as free hot dogs and Pepsi turn his demonstration into a weekend event.

Baker has owned a Charmglow grill for 1 5 years and puts his barbequing expertise to good use. "We use the weekend to draw people and show the variety of Charmglow models and their features." he said.

At the morning demonstrations bacon, eggs and pancakes are Prepared on the grill. Around noontime the cooks show how Oriental foods can be made on a gas barbeque with a wok. Then in the afternoon it's baking time with cakes and cookies.

"The art work and labels used on the CharmgJow grill cartons make for a nice display in themselves," Baker commented. "We moved the boxes out of the back room and onto the floor as a backdrop for the set-uP units and the accessory disPlaY."

An LP gas company's stores would seem like a logical outlet for selling LP gas barbeques and LeroY Lebsack, manager of the RockY Mountain region of Poudre Valley Vangas, agrees wholeheartedly.

-

"We keep a large selection of the grills completely set up on the floor. When people come in we can show them the differences in the various models and the units are readY to be wheeled out the door," Lebsack said.

"If the people prefer to have the unit delivered, we're happy to do it. That way we can show the owner exactly how his unit operates on his own patio. This makes for satisfied customers," he added.

"We've also moved some of our cooking demonstrations into food stores," Lebsack explained. "This way we have a heavy traffic area to demonstrate in and we tie-in with the store that provides the food. Along with the demonstration, the store's meat department will usuallY have a sale on some type of meat used in barbequing."

"I've even heard of one dealer placing gift certificates in packages bf miui sold by the food store," Lebsack noted.

Weekly training sessions arc a must at Vangas, according to Lebsack. Each week a different person gives a presentation of the Charmglow grills with the rest of the sales force encouraged to ask questions, as customers do.

Don Fullner at Brookhart's uses the training sessions organized by the distributor for his new people. Then back at the store, he teams the new arrival with an experienced salesman so the newcomer can leam bY dealing with customers first hand and be exposed to the questions theY ask.

Top Quolity Buildings ot Greot sovings to You

We can build the building you need. Pictured above is the job we recenily completed for Flintkote Supply Co. at Riverside, Ca. We built two buildings for them; one an umbrella shed building and the other a shed roof building for storing roofing materials. We're currently erecting a number of buildings at Flintkote's new Oceanside, Ca., yard. Later this year we'll be building for them at their Las Vegas, Nevada facility.

San Antonio specializes in versatile, economical and long lasting structures. We can build the building you need.

Our prices are amazingly affordable and our crack construction crews can meet your building needs in a remarkably short time. We deliver top quality construction at the lowest possible cost.

Let us show you how you can have the building you need for more eff icient operation of your business.

What if you're suddenly i

By Ctades D. I-auber V.P., Advertising & Promotion Palmer G. Lewis Co. Auburn. Wa.

UDDENLY you\e weaing a newhat...

"Your boss just called while you were at lunch and left word that you are now . . Advertising & homotion Manager!"

(Wait a minute! "you" do not know anything about advertising and can't distinguish the difference between the terms "display" and "classified," you've never even placed an adt)

As incongruous as this tale seems, all too often the important function of advertising and promotion is relegated to "who's ever handiest" who can draw a straight line experience not withstanding. The

promotion of a company's business is as important as any management function whether it be administration, buying, selling or purchasing, etc.

Back to our fable. After the initial shock of being elevated to advertising manager, the cold fear of reality sets in. You can do the followins:

(l) Refuse the promotion, ask for your old job back.

(2) Quit the company and seek employment elsewhere.

(3) Accept the challenge, find out all you can about ad' vertising and promotion.

You choose altemative (3) and tell the boss youll give this "A & P" (advertising and promotion) thing a trv.

- The boss says your main concern and objective is to develop the home remodeler business since the contractor/builder sales are already good and healthy. This is where we can help. Our experience and expertise has largely been in the field of retail advertising and promotion.

We submit the following information and outline to assist you in defining the responsibility and goals of an advertising and promotion manaeer.

(A) Just What Is "Advertising" & "Promotion"?

l. Advertising.' "to announce publicly, hence, to call public attention to, especially by emphasizing desirable qualities, in order to arouse a desire to purchase or invest." (Webster)

2. Sales Promotion: in the broadest sense, sales Promotion includes all those functions which have to do with the marketing of a product or the Promotion of a service-personal selling, advertising, displays, exhibitions, and all other activities designed to increase sales and exPand the market. "Sales Promotion moves the product toward the buyer, while advertising moves the buyer toward the product."

3. Merchandising. -Everything you do to prompt a shopper to buy.

(B) Irt's Go After The Home Fix-UP Market

l. The do-it-yourself market is BIG, over $47 billion, and getting bigger and more important each year.

2. Consumers have more time, more funds.

3. Hieh interest rates for new holme loans will encourage home fix-up rather than buYing new homes.

4. We have to fight for our share of the available expendable dollar the consumer holds.

(C) Program Your Advertising

l. Have a plan and work the plan.

2. Use available calendars or program sheets.

3. Project at least 3-6 months ahead for consistencv.

(D) What To Spend On Advertising?

1. Building material dealers are notoriously poor promoters and rate near the bottom in terms of percentage spent for advertising.

F0R SEVEBAL YEARS, "Chuck" Lauber, has taught advertising and promotion classes for the Western Building Material Asociation at 0lympia, Wa.

Or A&P?

(G) When To Advertise?

I Biggest expenditure occurs March - Sept.

2. Don't overlook inside fix-up products in cooler months.

(H) What Makes An Effective Ad?

l. Ask two questions of an ad, (says an expert): a. Does my ad include the customer benefits? b. Does my ad give a reason for buying at my store?

2. "Red" and "Blue" point copy theory: a. Blue points what product is . . . or what it has, how it works. . .etc.

b. Red Points .. relates those product features to how it affects the buyer what it will do for me, family, business, etc. Refers to people, not products.

3. Ad layout: "A.I.D.A." formula.

A-Attention-Any successful ad must catch your eye or ear.

I-Interest-Develop elements that oertain to me.

7. Can be mailed out or inserted with newspaper.

(L) Successful In-Store Merchandising & Promotion Include:

l. Product displays: stocked, clean, orderly.

2. Point of purchase aids: signs, banners, price cards, literature.

3. Adequate stock of advertised merchandise before the sale.

4. Informed sales personnel: do they know what's going on?

5. Follow thru on leads: this is what it's all about.

(M) Product Knowledge - Necessary Part Of Profitable Promotion

1. Lack of product information is the retailers most deadlv sin. Product knowledge = selling info = dealer sales,

2. This can be solved by asking your suppliers and manufacturers for effective and wellplanned product meetings.

2. General rule of thumb is 2% of gross sales, mass merchandisers go as high as 5%.

3. New stores will go higher until they are established.

(E) Where To Spend Your Advertising Budget?

l. Studies show newspaper receives over 50% oftotal budget.

2. To a lesser extent radio, TV, circulars, signs etc.

3. Media determination is different in each area. Find what does the best job, i.e., most return for dollars spent.

(F) What To Advertise?

l. Products that people need and want.

2. Products that people can install or apply themselves.

3. Products that you the dealer can make a profit on. They shouldn't always be materials that you want to sell. If they don't fit our prospect, they won't move.

Story at a Glance

What to do if you get named advertising and promotion manager. .Definitions, targets, spending, planning ad effectiveness, co-op advertisi n g . various promotions, sources of assistance.

D-Desire-Create a need on the spot.

A-Action-What do you want done: come to the store. mail a card, pick up the phone?

(I) lVhat About Co-Op Advertising?

l. Used properly it is a blessing to the retailer.

2. Allows dealer more advertising muscle, use of prol'essional ads and total pro$ams.

3. Manufacturers and suppliers depend on it for sales at the local level; it means inventory turnover.

(J) Store "Promotions" Can Include Everything

l. Truckload sales create attention, develop impact.

2. Week-end and tabloid salesschedule on a regular basis.

3. Trade fairs - wide exposure to ready market.

4. Dealer home shows - consider your own product show.

5. D-I-Y movies - make application training easier.

6. Store demos - "show how" right in your store.

(K) What A Tailored Tabloid Pro motion Can Do For Your Store

l. Bring in new customers.

2. Improve merchandising techniques.

3. Create greater profits.

4. Personalize your store.

5. Allow you to feature products you stock.

6. Celebrate special events (birthday, anniversary, inventory sale, etc.)

(N) Does Your Store Pass The "Eye" Test?

How does it look to your customers' eyes? Parking, lighting, condition of displays, etc.

(O) Where To Get Advertising And Promotion Help

1. Trade association learning resources library.

2. Special seminars sponsored by manufacturers and suppliers.

3. Trade & consumer advertising by supplien.

4. Associations such as Home Improvement Council.

5. Local newspaper and radio reps.

6. If you have a "big" problem, consult an advertising agency.

7. Consider suppliers for help.

So, Mr. Advertising and Promotion Manager, you will find that your involvement with retail advertising is exciting and can be profitable. You were made aware that now is the time to advertise and promote because the time is ripe people are ready to remodel and fix-up. Something I hope you remember is the need to program your advertising, to have an adequate budget and make a fair analysis of media; be consistant with your advertising.

Ad copy and layout should appeal to the consumer: "what will it do for me?" Co-op advertising can be a blessing if used correctly. Your store has to be a "show case", your sales people informed. Make use of all the available selling aids to carry the product and purchaser to a happy marriage.

Good luck. We know vou'll succeed.

JJ OMEOWNER steps to reduce I I energy consumption in heating and cooling today provide lumber and building material dealers with a strong opportunity to sell wood windows with insulating glass.

Equal to consumer demand for attic insulation, dealers report increased sales of wood windows due to homeowner interest in the insulating characteristics of wood sash construction, snug, weathertight design and the heat-saving benefits of double pane insulating glass.

Increased sales of energy wood windows for both new home construction and remodeling projects has led dealers to examine their millwork displays and to re-focus their window sales promotions to emphasize the energy-saving features.

Story at a Glance

What dealers can do to spur sales of energy conserving wood windows either as a new construction or a remodeling item, wood windows have strong sales features over metal windows.

Wood window selling tips

windows and have conhdence in the product because they are not only value conscious, they are aware of the heat savings as well."

A new merchandising aid at Edward Hines Lumber Co., which operates a 21-store building supply retail chain in the Chicago area, as well as lumber operations in Oregon, is the Wood Window Energy Conservation Kit produced by the National Woodwork Manufacturers Association.

Each Energy Kit contains a large display card, energy-saving window stickers, consumer literature and thermostat hang-tags.

attests, because "Better informed homeowners are learning that their selection of windows is an important factor in controlling heating and air conditioning costs."

The Energy Kit is rounded out with an ideas folder that offers the retailer suggestions for displaying and merchandising wood windows in the store. "In addition to promoting the sales of wood windows," comments Nikolich, "the Energy Kit assists in the training of sales people because it contributes to their product knowledge."

"Insulating glass units are especially appealing to homeowners" says Western Home Center president Ed Friesz, a Cincinnati, Oh., lumber and building supply dealer. Homeowner and builder consciousness of energy conservation gives Western "a strong opportunity to sell wood windows," he comments. "And as fuel rates climb, these units become more ald more practical."

In a review of window merchandising, Western management acknowledges the differences between wood and metal sash construction and homeowners' opinions of these differences. "People discovered that with metal sash windows without thermal barriers they got lower insulative capacity, appearance degraded, condensation was a problem and mechanical performance often failed," says Friesz.

"Homeowners who bought metal windows in the past were primarily motivated by price, not performance, considerations," explained Paul Hausfield, Western's chairman of the board and veteran of 30 years of building materials retailing. "But today, people think more often of quality wood

"The Energy Kit is designed to inform homeowner customers of the heat savings benefits of wood windows," explains Dan Nikolich, advertising and merchandising manager of the chain. "Consumer hand-out booklets, with actual facts and dollars-and-cents figures, make it possible to economically promote energy conservation to consumers who visit the store.

"The display card tells the heatsaving story," he says, "that after a house is fully insulated, wood windows with insulating glass can save an additional 3Wo of the remaining heat loss and reduce the homeowner's fuel costs by an equal amount."

Sales of wood windows with insulating glass have increased, Nikolich

As building supply and home center dealers fulfill homeowner needs for energy-conserving, weathertight windows, they can expect continued growth in the sales of wood units with insulating glass and factoryinstalle d weathe rstripping.

Merchandising strength in this area lies in a dealer's willingness to expose homeowner customers to one of his better profit lines through expanded displays and sales promotions that emphasize savings in energy costs.

PUBLIC interest in energy conservation, from attic insulation to insulating glas, gives Western home supply centers a strong opportunity to sell wood windows. As fuel rates climb. these units become more and more practical,

TREE CtIMBER Joe Howard (top) scrambles up and down redwood trees for a contract logging outfit which pulls timber for Simpson on the steep Klamath slopes. He climbs 80-90 feet up a redwood to perch, braced against his safety belt, while he rigs the tree with cable. Enroute he uses the axe dangling from his belt to lop off obstructing branches. Howard represents a new

The Treeclimber Returns

I OGGERS for the Simpson Timbber Co. have taken a leaf from the history book in an effort to conserve redwood timber.

Years ago, the derring do of the highclimber made him king of the woods. Like a telephone lineman on a grand scale, he scurried up trees as nimbly as a squirrel. His mission was to cut the top out of trees and rig them with cables for use as spar poles to pull logs from where they lay to the loading point.

With the advent in recent years of portable steel spars, the highcli:nber has faded into history.

Story at a Glance

Fearless tree climbers are reviving an old skill the result is increased redwood supply due to less damage to the trees during the harvesting phase.

But he's making a comeback in the redwoods as a key figure in a program of tree "pulling," which helps protect the environment and avoid wasting a valuable resource.

generation for the highclimbing fratemity wfiich had been on its way to obsolescence.

0verview (lower photo) lof lthelorderly lpattern of trees on a side harvested by pulling. There is a safety benefit here because logs aligned uphill are les likely to roll than those which are free-felled. Another advantage in tree pulling is that les timber is damaged when it is yarded uphill.

Almost all trees lean somewhat. In big old growth timber, this forces loggers to cut trees so they fall generally in the direction of the lean. On steep hillsides this causes problems. Breakage of valuable trees is much greater because they fall farther and across one another. They also can end up at the bottom of the hill in a stream.

Simpson has gotten around these problems in recent years by utilizing the technique of tree pulling. Here's how it works. A logger climbs part way up the tree and fastens a steel cable. The other end is attached to a

(Please tum to page47 )

l/l/ -

-H.ot. Wooa Pr"r"rrri.g Corporation

P.O. Box L28 Elmira. Ca.95625

(707) 448-8429

Dick facksor o fim Murphy

INVENTORY PRODUCTS

Sill Stock

Posts

Poles

Fencing Materials

Decking Materials

Mobile Home Pads

THE SECOND THING YOU MAY HAVE NOTICED IS THAT THE LADY HAS OUR NEW WOLMANIZED@ PRE-STAINED*

WOOD PRODUCTS .

DURING THE MONTH OF AUGUST

P.W.P. IS GIVING AWAY ONE (1) T-SHIRT WITH EACH TRUCK LOAD ORDER OF OUR REGULAR WOLMANIZED@ LUMBER PRODUCTS. TWO (2) T-SHIRTS WILL BE GIVEN WITH EACH TRIAL ORDER OF PRE-STAINED," LUMBER.

THIBD ANNUAI Southern California Grading Seminar, held earlier this summer at Simpson Building Supply Co., Cerritos, Ca., drew several hundred for instruction on a variety of wood products. (l) Bob McBride, in charge of this year's seminar, Jack Berutich, Gordon Beach. (2) Standing room only for this talk on boards. (3) Dennis

Richardson explaining the intricacies of cedar. (4) Mike Buford, Dennis Heet.

(5) Wally Wolf, Tina Warren, Michele Alexander, Pete Parrella. {6) Timber talk.

(7) Jerry Kiser, Kris Jenks, Tom Lonzo, Dick Voelzke. (8) Manuel Padilla, Joe Schwallie. Gene Parker. (9) Craig Kincaid,

Ted Gilbert. (10) "Stub" Scheer, Larry Kennington, Glen Birdsong. (11) Ken Coleman, Greg Myles. (12) Dianne 0wens, Ray McKendrick, Pedey Fisher. (13) Jim Keefer, Rodger Morris, Pete Koch, Ralph Cardwell. (14) Betty and Bus Leland, Anne Murray.

SIERRA PACIFIC INDUSTRIES

8 Northern California Manufacturing Genters

MOULDINGS: Chico Division. Ron Hoppe, Al Ryan (91 6) 343-4451

LUMBER: Redding Sales Division. (916) 275-8812

Sawmills located at Arcata, Hayfork, Loyalton, Quincy, Redding,sloat and Susanville, Ca.

Producing in excess of 400 million feet yearly: Douglas Fir, Incense Cedar, Ponderosa Pine, Sugar Pine, and White Fir. Green & Kiln Dried.

SALES: Perry Adcox, George Rogers, George Sharp, Paul Trueb, Bill Wessner and Sam Witzel.

Latest housing start figures proved to be the Dept. of PIeasant Surprises: 2,099,000 units in June, on a seasonally adjusted annual basis; up about l% from May and 9% ahead of June '77, mtrch to the puzzlement of the experts, who had widely predictedadecline...

Building permits rose a strong 13% in June, after declining in May some ofthe increase reflected Ca. builders getting in under the wire before stiffer energy regs went into effect July l; but permits were also strong throughout the 13 Western states

Single family homes were 1,431,000, 4% below May, but ahead of the year earlier; multis rcse l47o the home builders assn. explained housing's surpris- ing strength as due to buyers seeing homes as their best investment, and likely to cost more next year than now

The FTC has ok'd LouisianaPacific's $60 million acquisition of Fibreboard Corp. without a court challenge upon condition L-P divest all interests in Fibreboard's Rocklin, Ca., medium density fiberboard plant and refrains for l0 years from buying (without FTC OK) particleboard or MDF production facilities

Sept. 2 is the new date for cancellation of the blanket rail rate for lumber shipments to the East, petitions opposing cancellation have been filed, further delays are possible . . the current rail car shortage is now expected to continue in some areas till the end of '78

The U.S. Supreme Court up held a lower court dismissal of gypsum price fixing convictions involving U.S. Gypsum, Ceorgia- Pacific, National Gypzum and Celotex; the 4 firms sell 3l4tlrs of all gypsum board used in theU.S....

L&M Marketing is a new Portland wholesale co., concentrating on industrial sales . . Blevins Lumber Co., Napa, Ca., is a new frm that operates its own remanufacturing plant as well as wholesaling . . . lUickes has purchased Weld County Lumber Co., of LaSalle and Greeley, Co., for an undisclosed sum ,",

Burkey Lumber isa new Lebanon, Or., wholesale firm . . Saratoga Forest Products; Ever ett, Wa., is also a new wholesaler, specializing in Western species . in Portland, Anderson Forest Products has set up shop wholesaling and is operat- ing a reload plant at Westfir, Or..

Diamond International, as a result of their recent merger with LMF Corp., now owns Foster Lumber Co., Pueblo, Co., as well as the King Lumber yards in Ca.'s San Joaquin Valley . . Evans hoducts is reopening its custom-built home plant at.Elk Grove, Ca., closed since '74 ...

Burton lilalker Lumber has just opened its new store in Lay' ton, Ut., . . Formac Panels,Inc. is the new name for ForemostMcKesson Building Products, San Jose, Ca., a new Prudential Insurance survey of l3-Western state businessmen found 79% optimistic about the 3rd quar- ter...

The Japanese have adjusted tlreir lumber standelds to more closely match U.S. grading rules, opening up expnded markets far ftamW lumber; dramatic inereases ane not expected soon M&]4 Builders Supply, Tracy, Ca., had its lst fire in 32 yean; it lost 3 saws, a saw house and 3 t&ts of lumber

Plastmo, ^Izc., has expanded its Eugene, Or., warehouse to 9500 sq. ft. . . construction of new housing units increased 6.5Vo in the opening quarter of '78, compared to the year previous, according to Dodge Reports, which expects '78's volume of construction contracting totop'77by6%...

"ilfuch of the PaciJric Northwest wood products industry could be squeezed out of business by soaring prices for national forest timber, warn American Plywood Assn. spokesmen, noting average cost of all species in Or. & Wa., jumping from $36 mbf in '72 to $ 170 mbf today .

Simpson Timber Co. scientists have developed a new strain of coastal redwood tree that will grow faster, taller and provide higher quality lumber than most naturally occurring redwoods; Simpson officials believe the new strain could possibly increase forest yields by SQ%o

The Environmental Protection Agency, fearing preservatives such as creosotes, pentachlorophenot and waterborne salts may caus€ cancer, is conducting tests to see if or how hazardous they really ,ue; a decision is possible by the end of '78, with relabeling of some possible, a total ban unlikely . .

Pope & Talbot intends to unveil soon a plan for land & timber acquisitions plus new or expanded wood products mfg. capability character-marked hardwoods showed increased popularity at recent furniture shows.

TREATEI' PCDLE UE LUIUIBERYARD BUTLDERS

Single-point responsibility for turn-key proiects is nowa reality.

Treated Pole Builders, Inc., stands ready to assist you in locating a proper building site, preliminary designs, and realistic estimates of site development costs and building costs. We are a complete architectural, engineering and construction company with in-house capabilities to take you from vacant lot through design and building permits and on to turn-key and move in.

Our Plan-&-Build concept is tailor-made for lumber companies. Let our capabilities and long history of accomplishments work to your benefit in solving your particular problems.

We deaign a building lor every need.

Photos of All-Coast facility, Chino, Calif. nearing completion.

Set Your Sights on UALTTY

Telegraph Rd. Montebello, CA 90640 (213) /23-33u1 o (714) 994-6240

930 Ashby Ave. Berkeley, CA 94710 (41 5) 843-4i]90

1576 South 300 West Salt Lake City, UT 84115 (801) 484-7616 Main Office 2150 0akdale Ave. San Francisco, C494124 (415)647-0772

AUGUST

Lumber Association of Southern California - Aug. 10, board of directors'meeting, Disneyland Hotel, Anaheim, Ca.

Mini-Convention - Aug. 11, sponsored by the Los Angeles, Orange County, Inland Empire, and San Diego HooHoo Clubs, Montebello Country Club, Montebello, Ca.

Pitchy Selects - Aug. 18, golf tournament, Lake Ridge C.C., Reno, Nev.

Dubs Ltd. - Aug. 18, golf tournament, Orinda Country Club, Orinda, Ca.

Humboldt Hoo-Hoo Club - Aug. 18, golf tournament and stag day, Baywood Golf and Country Club, Arcata, Ca.

Building Material Association - Aug. 20 - 22, executives meeting, Portland, Or.

SEPTEMBER

Mountain States Lumber Dealers Assn. - Sept. 7-8, annual convention, Marriott Hotel, Denver, Co.

Construction Industry & Designers Show - Sept.7-10, Los Angeles Convention Center & Los Angeles Bonaventure Hotel.

Western l{ood Products Assn. - Sept. 9-12, annual fall meeting, Registry Hotel, Scottsdale, Ariz.

Dubs, Ltd. - Sept. 15, golf tournament, Santa Rosa C.C., Santa Rosa, Ca, Palmer G. Lewis Co., Inc. - Sept. 17 ,6tll. annual Customer Buying Show, 525 C. St. NW, Auburn, Wa.

OCTOBER

National Hardwood Lumber Assn. - Oct. 16-18. 81st annual convention, Marriott Hotel, New Orleans, La. Lumber Assn. of So. California - Oct. 18. 2nd Growth dinner meeting.

Humboldt Hoo-Hoo Club - Oct. 19. election of officers. Oh's Townhouse, Eureka, Ca.

San Joaquin Hoo-Hoo Club - Oct. 20, Valley Frolic, Fort Washington Country Club, Fresno, Ca.

Dubs, Ltd. - Oct. 20, golf tournament, Carmel Valley Country Club, Carmel, Ca.

Pitchy Selects - Oct. 2A, golf tournament, Northridge Country Club, Sacramento, Ca.

Hardwood Plywood Mfgrs. Assn. -Oct. 25-27, annual fall meeting, Doubletree Inn, Monterey, Ca.

John Cameron Sway.ze is a world elpert on torture tests. But he had his doubts about this one.

In front of him was a typical floor system of 2x12-inch joists, 16 inches on center. Covering that was Louisiana-Paciftc's fi nest exterior particleboardRedex.

With Swape's help, we gave the product the most severe punishment we could think d. We took Tunga, a 9,(XX) pound elephant and walked him across the face ofthis board. As you can see from the photo, Tunga did everything he could to demolish the Redex, but as Swalze summed up .

"The amazing L-P Redex. Strong enough to hold this four and a halfton pachyderm!"

Whylc Reder so strong?

Redwood particles have been mixed with extra long, extra strong fibers of

Douglas fir. Then with phenolic resin, it is all bonded together under intense pressure and heat. Finally, the long edges are tongue and grooved and all four edges sealed to control moisfure absorption.

The result is a board ofexcellent internal bond and rupture resistance. On top of that Reden knows how to take a nail. Or a staple. And there are noface or core voids to contend with. No checking or delaminating. Rcdcr Gan savc you e ton of moncytoo.

Forget about underlayment or other subflooring. Redex will handle everything. Which means you cut materials cost by about 30 per cent for every 2,0(X) square feet compared to other usual flooring construction, at the same time taking a big chunk out of labor costs.

Speaking dsaving labor, Redor tongue and groove also does away with the need for blocking. So installation time is reduced by 8 to 10 manhours per average home.

And looh who approvet:

The FHA,ICBO, BOCAand Southern Building Congress all say Redex meets or exceeds their standards. In fact, Reden has been tested by the Undertrriters laboratory and meets Oass III Ftame Spread rating.

Ll|re norc Infornadon?

Give us a call at (707) 528-6680, or unite Louisiana -Pacific, 1300S.W. Fifth Avenue, Portland, Oregon 97201.

Rocky Mountain convention

( onllovcrsiel l.lrrl llLrtz. tltc oril :pokcn lorrlct Scclclllt ol .\urie LrlItrlc. r"'ill bc llrc nlrin:|clkt'r ul tltt' 85tlr arrnual l\loLrntuin Siutc: [-untbr-r Dclrlcls Associltion !()nvr'lt1ion. l'llc grtlrcrirrg rvill bc in [)crrvcr. lt tltc \'lulriotl IIote-1. Scpt. 7-3.

A dy rtanric spok!'sntarl lilr tltc ilcc nrarket s\-stelr. Dr. Butz. Dcarr Enrcritus. Pur.dut- []livclsitt'. is llstr expcctcd t() givc ltis vie'rr oi tltc' curfc'nt s()ciili sicnc us \\'L.ll as Itis vicr"'poirls olr bLrsincss. ..\ w itlclr'truvcllccl l0clulcr sirre.' lris lbnrpt rlcpurtruc lrorn tlrc Icdclul s()vcfnnr!'l)1. lr0 lrus lculrrr.cd irr -1() rr1'tltc -50 slutcs und llrs "'rsitcd urrd stLrtlicd ir -10 corrn Irir's.

Arltlilionullr.. brrsiltcss sc-ssions will lcltttttc inclttsttt Irolt':sirin:rls :rtrd

,rllrcr: nlto trrll ollt'r lrtlvice lrrrtl irrIornlttion lo tltc sevclal lttrntjlctl Itrnrltcr dcrlcrs lionr NlSl-D,\'s llic \tulc uraii $lro lrrc 0xl)cctcd t() tttend. ,\ ['rotiuit Slt()w illtd [:rltibttriLs purlr i: slutr'rl lirr tlre l-irsl evt'rrirrg r.ii tlrt' e0nvr'ntiLIt t0 tlclttclllsttlttc t]r'w lrttl updltc'd products arrd services lr,lilablt' to tiellers. A spccial ilnatrcial Ini.lnlsL'nrL'llt session rvill bc hcld thc se'e()rtl rlt!'flloolt lnd rvill covcf ll nLtnrbcr rrl nrrrlcl nrattcts invttlvr.d in tipclutirru lr brrsincss in lr srrcccssllri lllilllllL'1.

-l-lrc sociul side ol tlrc convcrrlion l)I()ilfiulr inelLrtlcs bus tours oi'ltistolie [)crnt'r'sitcs. lunclt irr tltc prodLre l sl)ou foonl urrd lltc l'inul cvcrring,'s gulu dirtrtcl duncc. rvlriclr is plr.cctlcd br tlrt'lnnuul cocktuil palty.

Iiarl liufz

CHUCK LINK executive director

f r vOu HAVE personnel set up I as exempt under Wage & Hour because of "executive-administrativeor professional" and pay them on a salary basis, you must be extremely careful about "temporary" military leave such as National Guard or Reserve Camp.

For military leave - up to 3 months he must be paid his full salary for any week in which he does any work. You can, however, offset this salary with any military pay he recieves.

If you fail to do so, you could lose the exemption and his time would be considered hourly. Should this

happen, his so<alled weekly salary would be considered regular time and all houn over 40 would be owed at time and a half.

For leaves over 3 months you may pay forjust days worked.

Nothing in Wage & Hour prohibits an agreement between you and the employee to charge his military leave against vacation, whether it be for partial or full work weeks. We highly recommend this agreement be in writing, attested by both parties and a part of your payroll records.

June marked WBMA past president Ansel Hyland's 50th year in the retail lumber business with Eugene Planing Mill in Eugene, Or. We sincerely congratulate him for a very successful and rewarding career, and best wishes for the future.

Another past president, Homer Greer. of Home Lumber, Inc., SunnYside, Wa., has been naned "1977 Pro Mart Retailer of the Year" for Oregon, Washington and Idaho, encompassing 42 stores. He is among six finalists for the National award. Congratulations, Homer. We hope you go all the way. Boise Cascade has opened a new 8,000 sq. ft. Builder Service Center in Pasco. Wa. The store is designed to serve both consumers and contractors; Willis Kellie is gen. manager for the new Pasco and the Kennewick stores. Ms. Jan Corrieri is store manager at Kennewick and Russ Jardine is asst. manager at Pasco.

Hartnagel Building Supply Co., Port Angeles, Wa., has held a grand opening for their new store. We welcome this new member and its owners, Gerald Mills and Gordon Hall. and wish them much success in the future.

FRANK DAVIS executive vice president

THg Arizona Lumber and Builders

f Supply Association will again be offering two Lumber Industry oriented courses at Phoenix College in the 1978 fall semester in the evening division.

Those to be offered are Building Materials Merchandising, MK 122 and Marketing, MK 123.

Ray Wells, education chairman, Norm Ricci, Loyd Bowerman, instructors and yours truly,recently met and redesigned the marketing course to what we felt would better train the employee in the marketing area.

The association office is preparing a course outline built around sales and marketing to be introduced in the fall of 1978 in Tucson.

This will be a six week employee

training cou$e to be handled under association guidance, and will not be a part of any community college scheduled course.

August is vacation month for me. Maye and I will be enjoying the Oregon TallTrees and seeing old friends in the lumber industry of which we were a part for many yeius in the Northwest.

Wood Foundation Gains

The All Weather Wood Foundation system employing pressure treated lumber and plywood "could easily achieve a 7Vo penetration of the heretofore locked-in-concrete residential and light frame foundation construction market within the next five years," predicts the American Wood Preservers Institute.

"The home building industry will be producing more units annually by 1980 than in the entire first 10 years of the AWWF's existence," according to an AWPI spokesman. "There are by now about 20,000 units in the ground. This year and next should see a doubling of that figure producing something like 40-to-50,000 units, total, by 1980. After that, the curve should go sharply up."

Code problems are more or less taken cate of, says AWPI. Builders can now have major foundation components in the AWWF system prefabricated and delivered to the job site. Once there, only one trade, carpenters, is involved with erection of the foundation. Also, the foundation can, as its name implies, be erected in virtually any kind of weather.

"A wood foundation is a better insulator, is easy either for the builder or the do-it-yourself homeowner to finish, and provides a drier, more comfortable living environment below-grade," claims AWPI which also points out that the wood foundation is an entirely new market for the forest products industries.

According to estimates, |ust a lWo market penetration (about 180,000 homes) would require some 450 million board feet of lumber and 150 million square feet of plywood."

(916) 824-5427

EOR MOST of us, the past f- .three years have been outstanding as l-ar as sales and growth of our companies are concerned.

We have taken a great amount from our industry. What have we given back? Many have given a considerable amount of time and effort on the behalf of all of us while others have returned very little.

There is an opportunity for every one of us to demonstrate our support of an ildustry that has provided us with our livelihood. I encourage each of you to join with me in these coming activities.

During October I I - 14, our national association will host the annual meeting in Music City, USA, Nashville, Tn. This is a fantastic and unusual setting for a national meeting that will be well attended by dealers from across the nation. California attendance has always been sparse at our national annual meetings, even when they were held in San Diego and San Francisco. This year, we plan on a large California group to enjoy the activities in Nashville. The association will mail a program outline, registration form and hotel registration to members.

The next area of great concern is our lack of concem in legislative issues within our own state. Legislation being signed into law recently is attempting to set up private business along the same lines as the state welfare agencies. We are expected to donate our merchandise to the consumer and at the same time provide employees with high minimum wages, guaranteed wages, short work days and weeks, no overtime and on and on.

We plan to develop programs through the association that will make our voice heard in Sacramento. The first step we will take will be the programming of a State Legislative Day where California dealers wi-Il assemble in Sacramento for briefings from key persons on critical issues affecting our industry in the state. After the briefings dealers will visit their own State Senators and Assemblymen to further discuss these issues and make the legislators aware of the industry problems.

During the past two years there has been an increased awareness among members of our industry that they must take part in legislative activities at the state and federal levels. They are finding that they have a voice in government and that they can no longer sit on the sidelines while every other group applies the thumb screws to the legislators, leaving us with left overs.

OregonGrading School

An l1 week Grading School, sponsored by the Portland Hoo-Hoo Club and the West Coast Lumber Inspection Bureau begins mid-September.

Classes will be held in or near Portland. Or.. and lumber people from retailers to loggers are invited to attend. For further information, please call Ted Nelson, Higtrline Forest Products (503) 625-5525 or Ted Fullmer, Fullmer Lumber Co. (503) 620-1570.

WE ARE: Courteous, Kind, Loyal, Honest, Dependable, Eff icient, Prompt, Neighborly, Helpful, Eager, Versatile. ..

AND WE NEED YOUR BUSIN ESS

The PLASTMO rain gutter system has captured over 60"/" of the Scandinavian rain gutter market. These remarkable Poly Vinyl Chloride rain gutters withstand Northern Europe's bitter winters and salty air without rusting or leaking. PLASTMO gutters have maintained their shape under these conditions forthe past 18 years, while ordinary rain gutters have lasted less than 10 years. The thrifty Scandinavians find PLASTMO rain gutters to be by far the best buy in quality, appearance, and long life.

Introducing . .

STIATES

KENT MOXEY executive secretary

IllnpstoeNr Mike Lehan has f named these members to the nominating commitee: Leonard Treft (chairman) Nu-Way Builders Supply, Salt Lake City. Jerry Woodward, Woodward Lumber Co., Las Cruces, N. M.; Vern Thompson, Gittings Lumber Co. Denver.

The four board members whose terms are expiring and for whom re-

New Colorado

Door Plant

Therma-Tru Inc., a wholly owned subsidiary of Lake Shore Industries, Inc., a maker of residential insulated steel entry systems, has opened its new plant in Colorado Springs, Co. Lake Shore markets intemationally

placements will be elected by the membership are. Mike Lehan, La Salle, Co.; Leonard Treft, Salt Lake City; Jerry Woodward, Las Cruces, N. M., and Vern Thompson, Denver. All members are urged to take an interest in the leadership of the association. Volunteer to serve on the board or recommend someone to the nominating committee, or make a nomination yourself from the floor at the Convention.

Dave Gibson IV, chairman of the association's group insurance board of trustees, reports the improved benefits of the new program result in a new

monthly rate of $27 for employee and $41.30 for dependents for a total family rate of $68.30. Weekly disability coverage is also available for $3 per month.

Stability is a key advantage of this insurance progam. This adjustment was the first one since Septem- ber 19741 The substantial reserve funds maintained by the trust provide the stability that the participants enjoy.

Welcome to these new members of the association. Bear River Lumber & Merc. Dennis Spencer, 515 North 4th St. P.O. Box 313 Montpelier, Idaho 83254. Cache Vallev Builders Supply Co., Calvin Watti (S0l) 752-6200, 1050 N. Main St., P.O. Box324, Logan, Utah 84321.

SUBSCRIBE TODAY

the "Therma-Tru" entry systems. The one and one-half acre building, on a lO-acre site, gives greatly increased production capacity, improved service to western distributors of "Therma-Tru" products, and lower shipping costs.

Lake Shore is tlre world's leading manufacturer of residential insulated steel doors. Founded in 1962, n Toledo, Oh., Lake Shore has been in the residential market with insulated steel doon for nearlv 10 years.

Plywood industry well set for 1979

An anticipated downturn in 1979 housing construction will be cushioned for the plywood industry by strong nonresidential construction demands, plywood industry leaders have been told.

Speaking atthe 42ndannual meeting of the American Plywood Association in Portland, Or., APA president and chairman of the board, Frank V. Langfitt, Jr., told the group that 1978 homebuilding activity has run stronger than national forecasters originally predicted.

A housing slowdown originally expected in 1978 probably will not occur until 1979, Langfitt said, but the delayed downturn may take a bigger "bite" out of 1979 plywood demand.

Fortunately, strong plywood demand anticipated in industrial and nonresidential construction markets

will keep the plywood industry in what Langfitt termed an "overall healthy position" even when housing starts drop off somewhat.

One problem the industry faces, the APA official declared, is the uncertainty of timber supply, leading to higher costs for plywood's basic raw material.

The Carter Administration has recently "shown some welcome recognition of the potential for greatly increased timber production from national forests," the APA president said. "Even so, the U.S. Forest Service's Roadless Area Review and Evaluation (RARE II), considering possible withdrawals of timberlands for addition to the federal wilderness system, could be a pro-Wilderness stacked deck," Langfitt added.

Still another industry problem is

the "startling impact" of Canadian waferboard competition in the U.S. Northeast and Upper Midwest. Langfitt said this competition has cut the plywood industry's share of the roof deck market from almost 94% in 1972 to 86%.

The key to solving marketing setbacks and continuing growth of the industry is cooperative promotion ofthe product, he said.

The extreme importance of effective plywood marketing was also stressed in a promotion-oriented address by APA exec. v.p. Bronson J. Lewis.

"Plywood's progress has been dynamic, and we're going to keep it that way, in a back to basics promotion program that shoots for literally every realizable market under the sun," Lewis told APA members.

WHOLESALE LUMBER

BOB BONNER GREG BAKER RANDY ROGET MORREY

ERRY WTLCOX GREENLAW

long Dimension

Rough Dimension

Other Douglas Fir ltems

13535 EAST ROSECRANS AVENUE SANTA FE SPRINGS, CALIFORNIA

Hardwood plywood meet

The Hardwood Plywood Manufacturers Association's annual spring meeting, second largest in HPMA history, received a report that TIPMA's new building in Reston, Va., should be ready for occupancy by October 1978. Office and laboratory space will almost triple the present accommodations.

It was also announced that IIPMA's Block Flooring Division is seeking a national concensus standard through the procedures of the American National Standards Institute. The new product, laminated hardwood floor tile, seems well on the way to approval.

A committee was organized to meet with the Environ' mental Protection Agency on the proposed controls of volatile emissions from factory coating of flat surface products.

The Division also reviewed the new "Fine Hardwoods Selectorama" from the Fine Hardwoods-American Walnut Association. The publication contains over fifty pages showing the beauty of the various hardwoods in color photographs. "Fine Hardwoods Selectorama" is a guide to the selection and use of the world's most popular species. The book can be purchased through HPMA at $4.00 per copy plus postage.

The fall meeting will be Oct.24-27, 1978, at Doubletree Inn, Monterey, Ca.

Bargains with a bang !

As a different way to get your customers aware of the bargains you offer, invite them to select a balloon from a large bin labelled "Lower Prices with a Bang."

After bursting the balloon, they discover that it contains a discount certificate good for certain merchandise. Hype the whole promotion with window banners plus a mention in your advertising. Don't forget to clue in your staff.

WHAT A FISH! HPMA (prefinish div.) James H' Stough, Davidson Panel Co., Anaheim, Ca., Hoger Benvenuti, Reliance Universal, Inc., Brea, Ca., and past president Richard Jones, States Veneer, lnc., Eugene, 0r. after HPMA's Fishing Tournament at meeting, Bay Point lnn, Panama City, Fl.

GAVEL lS passed from outgoing pres. Doris King, AFPC, Los Angeles, t0 new pres. Rose Miller (right) at Honolulu convention of lumberwomen,

Lumber Women's Convention

Rose Miller of Davidson Industries, Eugene, Or., was elected the new president of the National Hoo-Hoo-Ette Clubs at their l6th annual convention, held recently in Honolulu, Hi. The organization was founded in 1951 for women in the lumber industry.

Other officers are, lst v.p., Roberta Schroeder, California Sugar & Western Pine, San Mateo, Ca.; 2nd v.p., Beverly Sperry, Anawalt Lumber, San Fernando Valley, Ca; sec., Gene Jarvis, O'Malley BMC, Phoenrx, Az.; and treas.. Clara Smith. American Forest Products Corp., San Diego, Ca.

CTEAB LAKE, again full of water after California's record drought of recent bad mem0ry, was the locale f or Black Bart Hoo-Hoo Clubt Family Weekend: slvimming, fishing, boating, dancing, sipping and all the good stuff. Among the 130 present

The award of Lumberwomen of the Year went to Madelyn Mason, Crane Mills, Redding, Ca. A $500 scholarship for the outstanding female forestry student was won by Maria Juanita R. Perez, ajunior at the School ofForestry at Northern Arizona University, Flagstaff, Az.

at Konocti Harbor Inn were (1) Mrs.Wendell Pacquette, Jack Davis, Rosie Gilbert. (2) Doris Bowman, Bev and Bill Carter, Ted Gilbert. (3) Ted Schoen, Del Cole, Joe Mayfield. (4) Lowell Ambrosini. (5) Roger Stainbrook, Jack Powell, Art Bond.

More than 100 attended the convention, including the founder of the group, Anne Murray, of Roy Forest Products, Colton, Ca.

Honolulu Mayor Frank F. Fasi declared the late May convention time as National Hoo-Hoo-Ette Week in his city.

&k @@mffie* (g@.

SUPPORT MERCY KILLING OF OLD TREES

"How would you like to be eaten alive by bugs? Support mercy killing of old trees! A noble giant of the forest. ruler of his domain for several hundred years deserves a more honorable death than to be eaten alive by insects!

"And you sawmills can go a step further and give these proud trees a dignified memorial service by selling the clear lumber to us. We will make mouldings and door jambs from the lumber which will be sent to the Deep South where they love to apply a natural finish rather than hide the beauty of the grain with (ugh) paint.

"Really now, does a 300 year old tree deserve to be converted to plywood and be covered by a rug and walked on? Or be covered with vinyl and be put on a wall, made to look like ash or fruity pecan?

"We will treat your trees with the reverence and respect that they deserve."

River Co.

Feather

Producers of Douglas Fir and White Fir Mouldings and Millwork

PERSONALS

Dave Trybom is repping Rolando Lumber Co.. San Francisco, from San Jose south, including Santa Cruz, the Monterey Peninsula and the Salinas Valley.

John Hosea, Simpson Building Supply, Santa Clara, Ca., has vacationed at Nacimiento Reservoir, near Paso Robles, with his family.

Rick Rosa, Dave Snodgrass and Danny Jenkins, all ex-Sequoia Supply, Fairfield, Ca., and Jim Blevins, have formed Blevins Lumber Co., a wholesale lumber and remanufacturing firm at Napa, Ca.

Steve Hagen, Oregon Pacific Industries, Concord, Ca., is still busting his buttons over Jeremy Dane, born June 13 and weighing 8 lbs., 14 oz.

Leonard Mittelstadt, Baines Lumber Co., is back in Cloverdale, Ca. after a brief business trip.

Jack Mclean has joined Del Daley Forest Products, Portland, as mgr., industrial sales; and "Smitty" Smith has signed on as mgr., inland sales. Both had worked for George E. Miller Industries, Portland.

Gene Parker, an inside salesman at Carroll Moulding Co., Huntington Beach, Ca., and his bride Eva, are back after a Lake Tahoe honeymoon.

Woodrow Wilson "Woody" Baier, has retired from San Joaquin Lumber Co., Tracy, Ca., after 40 years in the business in Tracy.

George Kavooras is the new sales mgr. of Pacific Southwest Forest Products, Fairoaks, Ca. Formerly with Nikkel Corp., he has 30 years' experience in moulding and millwork.

Bob Turner has rejoined the trading dept. at Inland Lumber Co., Colton, Ca., according to Gary Thomson, pres.

Irwin Zelcet won a cup for his golf prowess at the Larry Larson Lumber Co. annual picnic.; RosemarY Terral for her softball skills. Dinner followed, where Larry Larson, the Los Alamitos, Ca., wholesaler voiced the concensus that 3 years between "annual" picnics is too long.

Bryan Tate is now the gen. mgr. of Leslie-Locke's West Coast operations.

Karen T. Walker is American Forest Products new director of employee relations.

Joe Kyle is the new mgr. of the Copeland Lumber Yard, Patterson, Ca.

Harry A. Merlo, chairman and pres. ol Louisiana-Pacific Corp., has beer named 1978-79 chairman of ti prestigious American Academy of Achievement.

Clark A. Johnson has been promoted to exec. v.p. of The Wickes Corp. Paul 1{. Hylbert, v.p., is the new gen. mgr. of the Wickes Lumber Div. He succeeds senior v,p. Les L. Hagen, who has been named gen. mgx. of the planned lumber purchasing dept. in Portland.

Otto Leuschel has joined Hampton Affiliates as pres. of Hampton Hardwoods, Inc. and v.p. of mfg. of Willamina Lumber Co.. according to John C. Hampton, chairman.

L. L. Funk has been named v,p. and gen. mgr. of Masonite's newlyformed Commercial and Home Improvement Group.

Ernie Latimer has joined sales at Virginia Hardwood, Monrovia, Ca.

Brent M. Zollinger is the new asst. mgr. at Anderson Lumber, Pocatello, Id.

Bob Wescoatt is now asst, mgr. of Norfield Manufacturing Co., Chico, Ca., according to Edward Cheak, pres. and gen. mgr.

James Stough has been appointed v.p. of operations at States Veneer Co., Eugene, Or., according to Harold Jones, chairman.

Elliot Lief is the new merchandising mgr. of Ajax Hardware, City of Industry, Ca.

Gerry L. Veltrie has joined the lumber sales staff at Dant & Russell, ,. Portland.

'Chuck Adkinson is the new yard "super" for Lone Star Building Centers, Long Beach, Ca., replacing "Ace" O'Leary, who has retired after 31 years.

Al B. Tross and Hugh N. Cry are new to sales at Mungus-Fungus Forest Products, Rotten Bough, Nv., according to Hugh Mungus and Freddy Fungus, co-ownem.

Mark Lofland, Capital Lumber Co., Orange, Ca., reports that his new swimming pool is finally completed. And after only 9 months, which must qualify it for the Guiness Book of Records.

David Cutler. The Merchant Magazine's editor-publisher, is back from a three week vacation trip to Hungary, Romania, Yugoslavia and Bulgaria.

Bob Eldridge is now handling Arizona sales for Marquart-Wolfe Lumber Co., Orange, Ca., according to Sterling Wolfe, Jr.

Vince Cunningham, Dury Cords and Ron Carr. all ex-American Forest Products in So. Ca.. are now at Brazier Lumber's lrvine, Ca., office, according to Jack Finnegan, mgr.

John Enright, v.p., J.E. Higgins Lumber Co., Union City, Ca., spent a recent week on the RedwoodCoast: Pete Caronato vacationed at Disnevland; Larry Ryan, Matt Enright and John Mathews are now on the order desk at Union Citv.

Hadley Grande and Cal Ashley have again won Salesman of the Year awards at Globe International. Redondo Beach, Ca. Cal was recently promoted to branch mgr. of Globe's Phoenix, Az., operation. Ken Thim has been promoted to regional purchasing agent, wood products, for Flintkote Supply's Western regional office, Monterey Park, Ca., office.

Mike O'Malley is the new sales mgr. for lumber and building materials for Mallco Distributors, Phoenix. Gary Malfatti, winner of a mo.Jong Sequoia Supply (Fairfield, Ca.) sales contest, chose fellow salesman Rich Vierra to be his "servant for the day" in a chauffeured Rolls Royce as the two called on amused customers in the Grass Vallev area.

NEW PROBUGTS and selected

sales aids

Lighted House Number Kit

Home owners can now meet Post Office regulations for street address visibility with a Liehted House Number Kit from Trine Mfg.

The blister carded package contains 32 pre-cut peel'n press numerals 3" high, white back plate, textured black cast metal frame, two low voltage bulbs and wire leads for attachment to pushbutton terminals.

Complete iastallation instructions are shown on the back of the display card. $ 10.50.

FREE READER SERVICE

For more intormation on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660.

Please mention issue date and page number so we can process your request faster! Many thanks!

Weather Stripping

Scandy Rubber Corp. has a new, self-adhesive weather stripping.

It is made of l00Vo EPDM cellular rubber with a lifetime of over l0 years. It will maintain its resilience down to 40 degrees below and will not be affected by weather, sunlight, or ozone which will quickly deteriorate common weather stripping, according to the company.

It is a closed cell, extruded material with a skin covered surface so it will not absorb water, dust, etc. It can be easily wiped clean.

Its ridges make for a more efficient, multi-contact seal on uneven surfaces.

Aluminum Roolcoatings

Goodyear Aluminum Roofcoating by ConsolidatedProtective Coatings Corp. lowers air-conditioning costs by reflecting the sun's rays, and also helps keep the heat in during the winter and protects the roof's surface against weathering, thereby adding to its life, according to the company.

Sliding Door Merchandiser

Leigh Products has developed a merchandiser for the Snap -Fit line of sliding door kits which includes a fullsize action demonstrator, assembly and installation illustrations, "takeone" folders and rack, and inventory of 32 complete kits.

The decorative and storage-solving kits contain all top, side and bottom frames, tracks, screws and assembly instructions. Completed, the doors will accept any type or style of l/8" to l/4" paneling for finishing.

Four widths are stocked in both 8' floor-to-ceiling and 6'8" normal closet door heigJrts. All parts are nonhanded, components snap together with only the track attachment requiring a screwdriver, exposed steel parts are pre-finished, custom sizing requires only straight cuts.

Saw't After

Allway Tools' new merchandiser is a complete keyhole and compass saw department, including replacement blades, that takes up only 18" by 25" of wall or pegboard space.

Saw selection ranges from the small, inexpensive Handy keyhole saw up through Allway's new 8-position, rotoindexing. Master compass saw. Carded metal and wood cutting replacement blades for all saws are included.

Water Saver Toilet

Universal-Rundle Corp. has added the Newcastle, a new water conserving toilet to its line.

It has two water level markings on the inside of the tank. One mark indicates the tank water level necessary to operate the unit as a water conserving toilet. When the water level is adjusted to the other mark, it provides a normal water level flush. Adjustment is simple and made by merely bending the float rod.

Another water saving feature is the U/R Adjust-A-Flush flushing mechanism, which provides a positive seal between the tank and bowl, spares leaking and "handle jiggling", the company reports.

They are available in two borvl designs, round rim and elongated.

It'll Sink In

A new Sinkmaster disposal floor display does everything but take the customer's money.

The merchandiser showcases the Sinkmaster line of disposals, pointing out features of each model. It encourages customers to buy the topof-the-line Sinkmaster 900, the model that yields the most profit to the dealer.

A disposer center housing demonstrates their stainless steel grinding mechanism. The customer can rotate the mechanism by hand and observe swivel impeller action.

A take-one box contains beautifully printed, four-color literature complete with warranty information, a DIY instruction sheet and a colorful label advising the customer of "Superlplumber"Install-it-yourself "Hot"-Line.

It holds 24 disposers on the selling floor for instant customer access. To conserve inventory dollars, the display is available with three non-operating disposers.

IUTRODUGIIIIE TIIE TIUDUSTRU'S FIRST lur0il[rrc Sl0p-fillflB sTlTGllER... lrom lUORFlEtD ol coursc!

Leave it to the leader to come up with the pre-hung door industry s f irst automatic, magazine-{ed, stop-jamb stitcher. NORFIELD'S Modet 3400 has a singte operator capacity of up to fourteen completed stopijamb operations per minute. Stitching is done from the bac ksid e, using twelve "toe-nailed" T-nails at six locations along the length of the stop. Allows assembly of soit pine wood products as well as hardwoods. There's no longer any need to putty and finish surface nail marks!

The Model 3400 features the same heavy-duty. high-quality workmanship which has made NORFIELD the leading supptier to the pre-hung door manuf acturing induslry. Call us. Let us show you how our new Model 3400 can help you increase your efficiency.

SEE YOU AT THE nlernal Ona roodworkinq

,-aacnrnery ano rurnrture SUppty Farr USA

!pt r.mb€'r rd 20 r9t8 Lou \v /e xe.ru.ky BOOTH WW-924

douglas fir, hem-fir, ponderosa pine sugar pine, western red cedar and incense cedar plus a wide range of industrial items in those species.

cedar, hem-fir and douglas fir studs in all grades,6'to B'.

service performance

truck and trailer & carloads

IN THE PACIFIC NORTIIWEST, please call orr new braneh otfice and talk to oither Mike Mouneey or l,amar Ye.ager. [206] 636-3010. Their: mniling addrees ie P.O. Box 310, Longview, Waehington 9E632.

Tom Stark

Real Sharp Display

Five fast-selling cutting tools and blades have been combined on one rack by American Line. Included are:

. 12 utility knives, each carded with 3 replacement blades Per card.

.20 utility knife blade cards with 5 blades per card.

e 10 window scrapers, each carded with 5 single<dge rePlacement blades.

. l0 pocket knives each on a card with 5 blades.

. 12 single-edge blade cards with 10 blades per card.

The bright red and black rack has detachable legs and is made to stand on a counter or hang on a wall. Items total $116.68 retail.

FREE READER SERVICE

For more information on New Products and New Literature, write fie Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Building Product Promo

Champion Building Products' "Make the Difference" sales oromotion program includes a l7-minute color film, made in conjunction with the American Plywood Association, which demonstrates five tried and tested construction techniques which can save the builder literally hundreds of dollars per unit with no loss of construction integrity.

The five, cost saving construction segments in the film include: (l) AUWeather Wood Foundations; (2) PlenWood Underfloor Heating and Cooling Systems; (3) Glued Floor Systems; (4) Engineered 24" Framing; and (5) Plywood Siding Staining and Painting Procedures. Each method is detailed, step-by-step, at a construction site.

For Doors and Mouldings

A new, automatic, magazine-fed stop-jamb stitching machine is available from Norfield Manufacturing.

Model 3400 is the first automatic stop-jamb stitcher available to prehrrng door and moulding manufacturers.

Stitching is accomplished from the back side using 12 "toe-nailed" Tnai-ls at six locations along the length of the stop. This toe-nailing technique allows it to assemble soft pine wood

products as well as hardwood.

This is particularly valuable to the manufacturer of vinyl-clad mouldings because the back-nailing eliminates the need to putty and finish surface stop nail marks, the company says.

The Model 3400 is masazine-fed

and has a single operator capacity of up to 14 completed stop/jamb operations per minute. It features the same high quality workmanship which has made Norfield the leading supplier to the pre-hung door manufacturing industry.

In addition to providing the normal distribution functions of salesmen service calls, warehousing, irucking, credit and cataloging, PGL goes a few steps furtherin the area of providing the following:

Painting Pad Kit

A new four-piece painting pad kit that delivers beautiful results for anv interior or exterior painting job is from EZ Paintr Corp.

Consisting of a large painting pad, a Trimline paint edger, a Sashline edger, and a unique, Cylinder Loading tray, the kit provides do-it-yourselfen and professionals the equipment needed to handle even the most delicate painting projects, including cutting in and trimming.

Because of the snap-in cylinder located in the paint tray, pads can be Ioaded perfectly every time, without fear of drips, the company claims. Both edging tools are designed to allow accurate and neat painting of window sash, perfect trimming along ceilings, windows and doon. and other dif- ficult tasks. The large pad permits fast and even coverage in even those hard-to-reach areas.

Construction Panels

American Olean Tile Co's WonderBoard, new y2" thick, fire and water resistant glass fiber reinforced concrete construction panels (36" x 60") are for ceramic tile wall or floor installations

They may be used in a wet area as substitute for mortar bed. Low exDansion/contraction ratio, will not deliminate,decay, swell or shrink. The sheets may be cut with a scoring tool. Pipe holes are made with a hammer. Joints and corners are sealed with 2" fiberglass tape and dry set mortar which is also setting material.

Radio Alarm Systems

Douglas Randall's Monitor III series radio alarm system base stations have been redesigned to incorporate new circuitry enabling the units to receive and store multiple messages.

They incorporate a number of exclusive features including computer output/interconnect provision; three, four and five digit box identification selection; untmited message capability and full memory function. They also comply with all applicable N.F.P.A. standards.

Power Attic Vent

Leigh Products has the Cyclone power attic vent, which is an effective low-cost roof mount unit for div homeowners.

It will ventilate 1586 sq. ft. Oper- ation is thermostatically controlled, and optional humidistat control is available.

The PR-5 display for floor, counter or pegboard mounts on actual unit and is complete with "take-one" literature and rack. Individual units are packaged in display cartons with easy-install instructions.

Holiday Merchandising Kit

Anaheim Mfg. Co. offers dealers a kit designed to promote sales of "topof-the-line" Sinkmaster disposers during six major promotional holidays.

The kit consists of header cards and corresponding ad slicks for each of the following holidays: Washington's Birthday, Mother's Day, Independence Day, Labor Day, Thanksgiving, and Christmas.

The header cards fit into the neck of the feature Sinkmaster disposer. Header graphics support the holiday themes, the savings to be realized by self-installation, and the specific consumer benefits of the featured disposer.

DIY Power Ventilators

Two attic gable-end power ventilator systems, designed for easy homeowner installation, have been display packaged by Leigh Products complete with fullcolor installation and vent-action "selfsell" illustrations.

The No. 512 unit, for installation behind existing gable-end triangular or rectangular louvered vents, is fully assembled with a maintenance-free power pack.

The companion No. 5 12L, for completely new gable vent systems, also includes a metal louvered shutter. Both units feature an adjustable on/ off thermostat, in the 512L automatically activating the shutter during fan operation.

Veaver Forest ProJucts, Inc

OENERAT SALES OFFICE

P.O. BOX I55I MEDFORD, OREGON 9750I

PHONE t03-t73-t6lI

RETIANUFACTURING & DISTNIBUTION CENTER

WHITE CITY, OREGON

DOUGTAS FIR

Indurtrlcl Cuttlng 3pocllbd long Cutllng

FOilDEROSA PINE E SUOAN PINE l|lrrd ccrlocdr of Dlmondon cnd locrdr

WESTERN SPECIES OF STUDS

WESTERN RED CEDAR

FOR LEASE

Established, operating, full remanufacturing plant in The City of Industry, Ca.

(1) Approx. 5 acres, oiled and fenced

(2) 5-car SP spur track

(3) 24,000 sq. ft. covered storage shed

(4) Office building

(5) Available now

for information contact Kent Valley

MAJESTIC REALTY

6252 E. Telegraph Rd. Los Angeles, Ca. 90040

t2131 685-5380

"DrYEnS rF lC Af , ON ond rMACritA TrON"

Thermoplastic Lavatory

A tough, durable thermoplastic Utopia lavatory is new from Bristol Products. It is available in several colors, and is compatible with the Utopia faucet.

The material used to manufacture the lavatory is a combination of ABS engineering thermoplastic and acrylic

Bring the Garden Inside

A 3dimensional light source and room expander is new from Bel-Air Door Co.

It lets the light, sun and air in, as well as providing a unique indoor display for plants. The Greenhouse Window is attractively done in heavy- duty extruded aluminum and glazed with SSB glass.

Each Greenhouse Window vents from the top. The entire vent is weatherstripped and covered with a fiberglass screen. All joints of the frame and sash are permanently weather-tight. Each expanded metal shelf is removable and replaceable.

All exposed surfaces are clear anodized or painted electrostatically and applied baked-on acryhc enamel in bronze or white. All units are fully assembled.

It's a Breeze

Leslie-Locke has Pacesetter. a Drofessional line of power attii vents. Available through major distributors throughout the U.S., it meets virtually any residential attic ventilation requirement, the company reports.

Simplified reference material enables professionals to select the correct Pacesetter power vent and necessary static intake vents to assure an efficient attic ventilation system. Using only attic floor dimensions and roof height and color, the installer can instantly select the necessary equipment.

Promotional materials designed to highlight the benefits of proper attic ventilation are also available.

bonded together to form a sheet which incorporates the strength of ABS and the beauty and gloss of acrylic.

The result is a product which resists cracking, peeling, chipping and staining, according to the firm.

Mounting clips come attached to the lavatory so they cannot be lost or misplaced.

6sa-oo5l

ast'-8too

chop olf the old Block

Quaker Maid has a pull-out, solid maple chopping block that is coordinated into the top drawer of a base cabinet unit.

It easily lifts out of the drawer, and has feet for ease-of-handling when used on a counter top. This permits full use of the drawer to hold such items as utensils, silver, or linens.

It may also be used right in the drawer, which rides on full extension drawer glides that safely sup- port weights up to 100 pounds, the comDanv claims.

'The Oldest Name in Redwood"

Woodn't lt Be Nice

C. H. Tripp Finishing Co. has an eye-catching counter-top display carton of its Color Rich Wood Stain.

The unit is actually a shipping carton which unfolds to form a complete wood stain merchandising program in a handy box. The carton has a bold graphic design.

The display shows real wood samples and the professional-looking results obtained from using Tripp stains. An easy-to-read guide is incorporated in the headerboard and gives instant instructions on decorating with C.H. Tripp finishes.

17141898-9777

8001 westminster ave. box 916 westminster, ca.92683

Terms of the Trade

A book that unravels the colorful but often cryptic language of the forest products industry Terms of the Trade, has been published by Random Lengths Publications, Eugene, Or. It defines and explains terms used in the forest products industry, from the woods through the manufacturing process and into the marketing level.

After compiling the first draft of the book, the Random Lengths staff invited a panel of experts, specialists and authorities in all aspects of wood production and marketing, who corrected the original draft and added many terms and ideas of their own.

More than 1,500 forest products industry terms are defined in concise, understandable language. The emphasis has been on explaining, rather than simply defining each of the various terms, so that the reader will develop a clearer understanding of the industry and how it functions. Although many modem-day, technical terms are included, so are lots of colorful and historical terms from the early days of logging and sawmilling.

The book is liberally spiced with pen-and-ink drawings. Working pri-

marily from photographs, the artists have provided detailed, accurate illustrations.

TREECLIMBER RETURNS

(Continued from pqge 14 )

tractor. After the climber descends, loggers cut the tree. At the same time the tractor pulls it uphill against the lean, into a safe landing area.

As Simpson's redwood logging has moved into increasingly steep terrain,

the company has gone more and more to tree pulling. The company's Klamath (Oregon) logging operations now pull about half their total timber harvest in a year.

It costs more to pull trees than use convention felling, but wood recovery is 20% - 3O% higher.That and keeping trees out of streams makes it worthwhile.

And it's helped prolong the career of one of America's most spectacular jobs - the highclimber.

WHOIESALE LUMBER, INC.

"Tbe Eager Beaaer Place" (714) 989-188r

Bruce Hardwood History

f N taS+ Edward Lawson Bruce

lopened a lumber yard in Kansas City, Ks., and laid the foundation for what is now Bruce Hardwood Floors. A series of natural disasters only inspired the determined Bruce to expand his enterprise and set a pace for his familv to follow.

Story at a Glance

A quick look at the 94-year history of a major hardwood company . . despite changes and challenges it survives as a widely regarded factor in the hardwood business.

Throughout the years, as hardwood became the predominant flooring material in new home construction, Bruce promoted the popularity of his product by constantly improving its quality.

Family-owned and operated, Bruce was organized in 1912 as the Kansas City Hardwood Flooring Co. Two years later the firm was moved to Little Rock and renamed E. L. Bruce for its founder. The opening of a new facility in Memphis, Tn., in 1921 the industry's largest hardwood flooring plant, established the company's leadership position.

Known for strip oak flooring that became standard in new home construction, the growing firm also produced furniture parts, doors, hardwood paneling, flooring for freight trucks and railroad cars and floor care products.

In 1968, the Federal Housing Administration began guaranteeing home loans in which the mortgage included wall-to-wall carpeting. This, coupled with declines in new home construction, dealt a tough blow to the hardwood flooring industry.

As a result, companies like E. L. Bruce were handed a new challenge: Develop a product that could compete with carpeting in its ease of installation and upkeep. Bruce set out to meet that challenge. Late in 1968, the company became a wholly-owned subsidiary of Memphis-based Cooke and Co.

Today, innovative product engineering, increased new home construction, growing interest in home remodeling and the back-to-nature mood of the country have revitalized the hardwood flooring industry.

In keeping with its posture as an industry leader, Bruce Hardwood Floors, now a Dallas-based Division of Triangle Pacific Corporation, continues to further position its product as a beautiful and functional home decorating option.

HISTORICAL HIGHLIGHTS

1884 - E. L. Bruce opens lumberyard in Kansas City.

1903 - Flood destroys lumberyard. Bruce rebuilds.

1905 - Flood strikes again. Bruce rebuilds and establishes Kansas City Hardwood Flooring Co.

l9l2 - Fire razes Kansas City Hardwood Flooring.

l9l4 - E. L. Bruce moves flooring business to Little Rock, Ak. and his four sons join the business.

l92l - In Memphis, E. L. Bruce builds the industry's largest plant, with the capacity to produce $ I million of oak flooring yearly.

1927 - Bruce Research Laboratory established to combat growing termite threat.

1930 - Bruce answers termite problem with national introduction of "Terminix."

1944 - E. L. Bruce dies at 89.

1958 - Bruce expands into wall paneling with purchase of Walsh plant in Memphis.

1962 - Assumes production of half the nation's maple floors (gymnasiums, schools and bowling alleys) with purchase of Robins Flooring Co.,Ishpeming, Mi.

1968 - FHA challenges hardwood flooring business by guaranteeing home loans with mortgage that includes wall-to-wall carpeting. Bruce becomes wholly-owned subsidiary of grain and cotton oriented Cook & Co.

1974 - E. L. Bruce, Jr., last family member to head the company, dies. J. E. Rainey, of Cooke & Co., becomes president.

1977 - Triangle Pacific Corp. purchases E. L. Bruce Co. Bruce Hardwood Floors moves Hq. to Dallas.

Rod Booh rorrlcr glvo you

r LulrlBERllEl{S REn) BOOK

WEEKLYSIPPLEIIENTS

. ilIOT{THIY SUPPLE}IENTS

.

Manufacturing at our Rialto plant includes decking, overhang, paneling, fascia and resawn boards.

Direct shipments, carloads, truck & trailer.

190 North Willow, Rialto, Ca.92376 {714} 874-3100

SINCE 1876YOURCOMPLETE GUIDE. . lumbermen$ red b00k $Grulcc

The Lumbermens Red Book llstsall producers, wholesalers, retailers of lumber and wood products of any kind, and. all manufacturers ofwood furniture, cabinets and millworkmobile homes, prefab houses and modular unitswood recreational products, sportsware and toys - boxes, crates, pallets and industrial productsand all other products using wood in any form.

A Red Book llstlng showsthe exact business name - complete address, including

P.O. Box and ZIP CODE!concise description of what the business does - special data such as location of purchadng departmontthe tinancial strength rating (not alone the net worth, but what is available to credltors)the exact payment rating (how lt pays: prompt, slow, very slow).

A Red Book credit rating is accurete, because the man who assigned it is a speclallst in the field we cover. His rating allows you to make an immedlat6 decision!

meyer.Etilus: $146.2!quarterty D; r $292.50 semicnnudly LJ; $585.00 annualv U . I Please send more inbmatbn, wifputoUlgdtm tr

BUSINESS NAiilE

YOURNAT\,IE

THE ATASKA BItt

I agree completely with Bruce Trachtenberg's article on Alaska, /see The Merchant, May, p. 22) and particularly on his treatment of HR 39, the Udall/Sieberling sponsored biU that ties up over a hundred million acres of Alaskan land as wilderness.

The reason for my letter, aside from registering my support, is to elaborate a little on what I have observed as to the majority view of Alaskans.

I travel pretty extensively in the state from Barrow to Ketchikan and opposition to HR 39 is better than 2Q to I among our customers and friends. Most of these people are native Alaskans or longtime residents. Virtually all are preservationists; ap- proximately I in 20 is an environmentalist.

I find, too, that the environmentalist is trying to presewe outdoor wilderness for &ls progeny. He knows that few Alaskans will be able to offord to use wilderness areas because restrictions on motor vehicles will mean that much gear and time wrTl be required by the user of the area.

And I suppose some political benefit will be derived to the various environmental groups that are lobbying and spending huge sums of money to convince America of our "need".

I believe, as does Mr. Trachtenberg, that some wilderness must be saved. If we concentrate it in l/l0th the area HR 39 wants, Alaska will still have more wilderness available than any other state in the union. And it will only be available to a very limited population plus the very few who have the interest and the wealth and the time to view this country.

I also maintain that there will be virtually millions of these acres that will never be enjoyed by anyone except our Government Protectors if HR 39 is passed; yet you and I will be taxed for the privilege of having this area available - area that our nation could use now for resource develop- ment and area that the State of Alaska desperately will need soon to support its economic needs,

We pride ourselves in America on doing things in a big way. In the case of HR 39 I believe no one can visualize just ftow blg a boondoggle we would create: But boondoggle it would be, and future generations would foot most of the bill although the state of Alaska would pay the dearest price immediately.

Ken Gohrick

Alaska Sales Department Palmer G. Lewis Co., Inc. Auburn, Wa. 98002

Page I l, July issue, a correction.

San Pedro Lumber Company was incorporated January 8, 1883. The property which is shown in the magazine was purchased by F. P. Hooper in 1882. Among the incorporators of San Pedro Lumber Co., in addition to F. P. and John A. Hooper, was John Dolbeer, Dolbeer{arson, Eureka; William C. Talbot, Pope and Talbot, Seatfle; C. F. A. Talbot, Pope and Talbot, San Francisco; A. W. Jackson, Puget Mill Company.

Directly across the channel from San Pedro Lumber Co. was the Southern California Lumber Co., incorporated in 1902, also a Hooper affiliate. Also in 1902 the following lumber companies were affiliated with headquarters at Second and San Pedro Streets in Los Angeles . . . San Pedro Lumber Co.. Southern California Lumber Co., L. W. Blinn Lumber Co., Russ Lumber and Mill Company and Davies-Henderson Lumber Co.

If you need any more history on the lumber business I can take you back to Bangor, Maine and the year I 828.

With kind regards.

Albert B. McKee, Jr. 2360 Huntington Drive, Suite 202 San Marino, Ca. 91108

55d a word, min. 25 words (25 words = $13.75). Phone number counts as one word. Ads with border $3.50 extra. Headline or centered type $3.50 extra. Box numbered ads are $3.50 extra. Names of advertisers using a box number cannot be released. Address all

ADVERTilSEMENTS

PRODUCTWE lumber salesman needed to cover S.F. Bay Area, all species. Send resume with complete information. All replies will be held in strictest confidence' Send replies marked "Personal" to Denny Hess. Bracut Intemational. P.O. Drawer 477c), Arcata, Ca. 95521. A meeting will be arranged to discuss territory and commission.

replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92650. Make checks payable to The Merchant Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is t}:.e 22nd of the month.

HELP WANTED HELP WANTED FOR LEASE WANTED

EXPERIENCED LUMBERMEN. Positions available inside and outside. Salary commensurate with experience. Excellent benefits. Contact Donald Brown, Terry Building Centers. 18551 Oxnard, Tanana, Ca' 91356. (2r3) 34s-2223.

EXPERIENCED CABINET specialty salesman to the home center trade in Southern California and Arizona. Responsible for marketing, training, display and service of PWP Cabinetry. Salary commensurate with experience, plus commission. Contact Bob Howard, Davidson Plywood and Lumber, P.O. Box 4996, Carson, Ca. 90749, or call (2r?) 54q-1600

EXPERIENCED RETAIL building material employee for S,J. Valley independent. Clerkilg, estimating, and some buying duties, hefer building/technical oriented. Responsible, permanent, good character references only. Partnership buy-in possible. Evenings (209) 8264290, or write Fred, Builders Lumber Co.. P.O. Box 1445, Los Banos, Ca.93635.

NEWPORT BEACH, CA. OPPORTUNITY

EXCEPTIONAL opportunity for experienced lumber traders. Excellent commission plan plus liberal fringe benefits. Get in on the ground floor with a first rate company. Deluxe working conditions in Newpod Beach, Ca. Call Ken Gagne, Delta Forest Products, (714) 6404841.

MANAGER for retail building materials yard in Lake Almanor area. Unusual opportunity to live and work in one of northern California's finest areas. Must be thoroughly experienced in building material lsfaililg, and possess proven management ability. Contact Murf Karns, Collins Pine Co., P.O. Box 796, Chester, Ca. 96020 or call (916) 2s8-2111.

SALESPERSON for phone and countei sales at retail. hardware and lumber sales company. Contact John Harmer at Southland Lumber Supply Co., 8710 Aviation Blvd., Inglewood, Ca. 90301 (213) 776' 3530.

SALESMANAGER

MULTISTATE full-line building materials distributor; Intermountain region; salary open; mail tesume', including references. Reply c/o The Merchant Magazine, Box279.

SALESMAN WANTED for San Fernando Valley, Ca. Salary, car expense, medical, profit sharing. Contact George Wilson (213) 750-3000, Ray Hill Lumber, Box 43126, Los Angeles, Ca.90043.

A LEADING CALIFORNIA wholesaler/ remanufacturer is expanding its' sales efforts into new product lines. We are seeking experienced petsonnel in the following areas: (l) Redwood Products Manager; (2) Sales Manager - No. California: (3) General Sales Manager. Please reply in confidence to: South Bay Forest Products, Jim Frodsham - Orange Division, (714) 637-5350 or Ron Lewman - Healdsburg Divisjon, (707) 433-3313.

WANTED TO BUY

3x4 AND WIDER and 4x4 and wider twisted and weathered Douglas Fir S4S. Call Wm. Hunter. Hunter Woodworks, (213) 775 2544 or (213) 835-5671.

WANTED TO BUY - Perfect, clean copy of The Merchant Magazine, (1 ea.) May, 1975 and Aug.,1977. Call Collect, (714) s49-8393.

PLANING MILL FOR LEASE IN SACRAMENTO, CA.

STETSON ROSS A-20 8"x15" with large number extra heads and profile arbors, 100 hp blower system, grinding room I 1,000 sq. ft. sprinklered building. Shavings bin all blacktopped area with rail siding and hoe nearbv. Plentv of room tor other machires. M6nthly iental $3,300 to $5.800 net depending on additional acreage required. Long lease available. Operating fersonnel heie. Call Mead Kibbey (916) 4516571 days.

BRACUT INTERNATIONAL, which remodelled its retail store into a 10 room office, which it now occupies, offers its former of{ices for lease. 5 rooms, 2-baths, fully carpeted. Curly redwood, various pine paneling. Acreage available for yard lpace. Carloading and truck loading faciliiies available. Ideal for Northern California buying office. If interested, call or write: Denny Hess, P.O. Drawer 4779, Arcata, Ca. 95521 or (707) 822-3648.

FOR SALE

GERLINGER LUMBER CARRIERS

CARRIERS for sale. Avai]rle for inspection at Fort Bragg, Ca.. 1500 each. -1965 Serial # 640005, 1964 :rial # 640003, 1964 Serial # 650003. (707) 9646377.

PRICE REDUCED

1977 KENWORTH TRUCK model K-100 with Reliance trailer. Operated less than six rnonths, only 40,000 miles. Engine Cat 3406PCTA. Call Ld Fountain Sr. (213) 5 83-t 38 l.

ANGELES AREA- S. F. BAY AREA

SAN FRANCISCO

TUMEER ANO PTYWOOD

EUILDIt\IG MATERIA[S-PAINT.HARDWAEE_ETC. sAsH.000Bs-wil\t0owsjrit0ut0[{Gs

American LumberSpecies, Inc..

Bel-Air 0oor Co.

CaruedDoors,lnc......

GeorgilPaciticCorp. ...

Higgins Lumber Co.. J.E.

Lamon Lumber Co.

lVacBeath Hardwood.

Pacific Lumber Co.

Paramino Lumber Co, RolandoLumberCo.,lnc. ...,.. ..

Wending Nathan Co.

Valley Products Co.

GREATER BAY AREA

LUMBEE A1{O PIYWOOO

Bonnington Lumber Co. Geor0ia-PacilicCorp.

GeorgiaPacific Corp. {San Jose}

Georgia.Pacif ic Corp. Redwood)

Globe International

BeverlyManufacturingCo.

CaryedDoors,lnc. Carroll lVloulding Co.. Charley'sFenceCo.

California Lumber Inspection S8ruice

California RedwoodAssn..

Calilornia Retail HardwareAssn. ., Gearmore, Inc. Redwood InspectionSeryice.

TheCommonwealth Group.. . .

LJnion Pacilic Railroad

LarrySridhamTrucking Co..

ARCATA

Cal.Pacific Manufacturinq...

Costa Truckinq Co.. .(800) 8624959

Mission FenceSupplv Co.. ., Reid & Wriqht Simpson Buildinq SuoDlv Co.

Sinpson Timberto.

Twin Harbon Lumber Co. {DF & Rdw) - -

Two 0x Traders.

AN D ERSO N

Paul Bunvan Lumber Co.

CATPE LLA

lvlasonite Western Lumber Civ.

C IOVE RDALE

Bowman Lumbersales....

G&R Lumber Co..

Kinton Div. (Rolando Lumber)

Bounds LumberCo. (i07) 4334816

Two 0x Traden.

CORNIN G

Crane Mills.

E UBE KA

Doug Grant Truck Transportation

Schmidbauer Lumber Co.

FAIRFI E t D

Pacific Wood Preseryinq Corp..

Sequoia Supplv

FOBT BRAGG

Georoia-Pacific Cor0. {Redwood).

Niesen-Ward Foresf Products

FOBTU NA

Crown RedwoodCo (i07) i25-3908

FBEMONT

DMKPacilicCorD.....

FRESN O

Georqia-Paci{ic Warehouse.

Lum6er Dealers Materials Co..

Pacific Forest Products. lnc..

P.R.0.0. Wh0lesale 0istributors Standard Structures. lnc..

HEA I.DSBUR G

KnollwoodCoro.....

LouisianaPacificCorp.{RedBluff).

Sierra

Sierra

Pacific lndustries {Lbr.l.

RIVERSIDE & ORANGE COUNTIES AREA

Abitibi

Al Peirce Co..

American Mill & Manulactuirno.

Beachwood ForsstProducts..

Brush lndustrial Div. (MacBeath)

Capital Lumber Co..

Cardwell ForestProducts ., Carroll Mouldinq C0...

Connor LumbeiSales,lnc..

CrownPlywood0o......

0. E. D006, Inc.

Delaney Sash and Door Co.

oslta Fotgst Products, Inc. .

Esley&Son,D.C..:..

Ear West Fir Sales.

lir & Pine Lumber Co

HANDLII{G Al{D S}IIPPING CARBIEBS

[reeman&Co.,SrephenG....... -.

fremont ForestProducts

Georgia-Pacific Cgrp.. u0r0rnq_LUmDor sales

uuenn transponattonuo...,..

H+M Wholesale Lumber, Inc.

Intand Lumberc0.. (it4) 783-0021

Inland Lumber Co. (nollwoodCorp.....

Marquart.Wolls Lumber Co.. (714) 998-1212

National Softwood Sales, Inc..

MtttwoRl

(Sar

Warehouse PacificStatesTransport Stanline,

:

. : : : : :

American Mill & Nlanufacturing, Eaker Hardwood

F.ost Hardwood Lumber Co.

Georgia.Pacific Corp

H&M Wholesale Lumber Co,,

Inland Lumber Co.

Stanline, Inc.

LanestantonVance Lumber Co.. . -

Virqinia Hardwood Lumber Co..

fS$I-$..-q!i8iitl$*!ili+$li1:i:114i;.gliitii$iilif,-tii:iiiif,l$t:$'lltiiil$llE#.tiEll:1li.tlliltiLil:i:riililtfr#fif

PACIFIC NORTHWEST STATES

JIM

OtsilTUARIES

GORDON DOMAN

Gordon Doman, president of G.S. Doman Ltd., a large Canadian forest products firm at Duncan, B.C., drowned June l, while vacationing in Phoenix, Az. He was 43.

In addition to industry associations, Mr. Doman had an active life in social, charitable and political organizations in British Columbia.

He is survived by his widow, Harbans (Betty) Jaur; his mother; two brothers; three sons; and a daughter.

ROBERTO SANCHEZ

Roberto Sanchez, assistant general manager of the retai-l division of O'Malley Lumber Co., Phoenix, the second highest post in that division, died July 7 ,1978. He was 46.

Mr. Sanchez came to the U.S, from Mexico in 1957 to begin his lumber career working as a yardman. He worked in several executive positions before being promoted to his present post in 1970.

He was a member of the board of directors of the Arizona Lumber and Builders Supply Association.

Mr. Sanchez is survived by his widow, Eva L.; three sons; one daughter; his parents; a brother and a sister.

BOYD

James M. Boyd, who retired after 15 years b 1975 as v.p. information for Southwest Forest Industries, Phoenix, died July 8. He was 67.

Mr. Boyd, who enjoyed a national reputation in all phases of public relations, was a past president of the

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ALL COAST FOREST PRODUCTS . . 16 ALPEIRCECO... ... ..35 AMERICANHARDWOODCO.. 35 BEL-AIRDOORCO.. .. ..r2 BEVERLY

Ponderosa Pine Woodwork Association and the Southwest Pine Association. ln 1969, he was named "National Industry Leader of the Year" by the National Forest Products Association. Surviving are his widow Hazel; a daughter; and three grandchildren, of Phoenix.

How come one of the last of the Nlohicans is cqlled by a Seneca Indian name?

KINZUA

. . . our corporate name is o Seneca Indian word meaning "manyfishes." And Kinzua, Oregon, happens to be the site of our original lumber mill. In Central Oregon

u)e't)e been producing quality guoranteed Ponderosa plne lumber productsfor ouer halt a century. We have a modern plywood sheothing operation plus a new pine mlll and stud mill at Heppner, Oregon.

Sometimes wefeel ltke the last oJ the lfiohicans in fhis industry where lndependents are becomlng a uonlshing breed. But we cherish our independence. It allowa us to respond qutckly to our custamer's speclal needs. And that's our Indlan sign ooer other producers.

To serue our customers better we haue a sales offce In Lake Oswego, Oregon. One call to Ray Kelson, Jan Grady, Bruce Long or Kent Goodyear, (503) 635-4406, getsyou toct actlontrom ourtour mills on your lumber, stud and plywo o d sh eothlng re qulrem ents.

ru NEI'ERI{A'I}{GIOSAY

}OIJ'RETORRII

'We're a lot more demanding on your Inland salesmen than you dre. So it's not likely that he'd ever promise more than he can deliver. But even more important are the very special things he can deliver.

Behind every Inland salesman is the larqest selection of softwood lumber in the industry. Custom milling facilities better than a lot of mills. And a building materials department bigger than many building materials companies. We ship most orders within forty-eight hours on our own fleet of trucks. \fle'll even mix cars or mill in transit if that's what you need.

lf you run out of something and your customer is standing there asking for it, you never have to turn down the sale. Just pick up the phone and call your Inland salesman. He'll probably be able to ship it out of stock. lf not, he'll find it or custom mill it for you and get it to you fast.

You can always trust your Inland salesman to give you the best service in the industry. And to always give you the straight scoop. Because if you couldn't trust your lnland salesman, he wouldn't be an Inland salesman.

lsn't it time you entrusted your business to someone you can trust?

Call us today at 71 4/783-0021. Distribution yards in

Woodland and Tustin, California.