Getting the message out

a EVERAL northern California tim)b., "ornpanies and independent logging contractors joined together to take a little of the redwood country to southern California over Memorial Day weekend.

Under the name "Timber Education Council", they told nearly 100,000 persons how timber is managed with concern for the environment.

Site for the exhibit of forestry expertise was the giant Del Amo Fashion Square in Torrance. It has been estimated more than one million persons live within 15 miles of the shopping center.

Council spokesman Pat McKelvey said independent North Coast contractors, such as Bill Boak, Qlenn Shirmann and Lyman Goucher joined in the cooperative effort with several companies to "get the story of what we do and how we do it to people who never have been up here and whose judgments of loggers and timber management have been based solely on what they read in the newspapers and fiction of the preservationists."

Story at a Glance

Loggers and lumber manufacturers combine to present a forestry exhibit in the megalopolis of Los Angeles to present the true facts of timber management to the city folks.

Contributing funds and personnel for the five-day run of the shopping mall's annual Sports and Recreation Show were The Pacific Lumber Co., Louisiana-Pacific Corp., Arcata Redwood Co., Simpson Timber Co., Miller Redwood Co., Masonite Co1p., GeorgiaPacific Corp., Harwood Products, Schmidbauer Lumber Co. and Simonson Logging Co.

Featured attraction of the exhibit, the theme of which was "Trees: Here Today, Here Tomonow", was profes' sional tree.climber and acrobat Malcolm Harper of Port Angeles, Wa., who performed last year at the World's Fair and.Exposition in Spokane. He climbed a North Coast-grown tree and performed on top of it two or three times daily in the indoor arena.

Surrounding the big tree were displays which illustrated such things as the growth of trees in the seedling stage and sections of old and secondgrowth timber to show what happens to old growth timber that isn't cut and by using second growth, to refute the false claim by some that once a tree is cut nothing replaces it.

"Our theme is built on the concept that timber industry people and independent contractors are as concerned about the environment as anyone, and have a great deal at stake to see that the earth is left in a condition to produce outstanding trees year after year," McKelvey said.

SOME 7,000 Doug fir seedlings were given away by the Timber Education Council, see foreground, picture at left. Moving the 40 plus foot f ir tree into the mall (center) was a hassle. Seen are Larry Hurley, Masonite; Mal Harper; Pat McKelvey, Simpson Timber and spokesman for the T.E.C.; and Glenn Schirmann, an independent logging contrac' tor. Al right,Willard Pratt, Arcata Redwood, talks with spectators. More than 20 North Coast men and women travelled with the exhibit to the southland.

In

the 1880b it was Higgins. In the 1970b it still's.

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