Merchant Magazine - August 1974

LANE-STAA'7OA' LUMBER COMPANY

COMPLETE DOMESTIC HARDWOOD INVENTORY

.TAKE ADVANTAGE OF FULL YARD INVENTORY

Speciolists in Quality lmported Hardwood

Ponderosa and Sugar Pine

Douglas and Hem Fir Clears

Edilor-Msr. David Cutler

Contribut'ing Editor Dwlght Cunan

Advciising Prodwtion lVtgr.

Ms. D. Hamil

Art Dirclor Martha Emery

Circulation Marsha Kelley

EDITOBIAI OTFICES

WESTERN LUMBER & BUILDING. MATERIALS MERCHANT I3 PUb. llshed monthly at 6?t So. Lekc Ave., Pasadens, Ca. 0ll0l, Phonc (2r3i ?9?-36?9 0r (2lS) 792-{09E bv Caltf ornla Lumber Merchant, Iirc. Seconct-class po6taSe rate! palq at Pasadena. Ca., and addltlonal o((lces. AdvertlslnS rates upon re' q uest.

ADVEITTISTNC

OFFICES

NORTHERN CALIFORNIA il PACIFTC NORTHWEST Jerry Holtz. 580 Market St., f400. San Franclsco 94104. Phone (4r5) 392-3365.

SAN FRANCISCO BILLING OF'FIOE 2030 Unlon St.. San Franclsco. Ca, 94123. Phone (4r5) 346-6000.

SOUTHERN CALIFORNIA Carl Vann, 1385 Westu,ood Blvd., Los Angeles. Ca. 90024. Phone (213) 471-7593 or tll.l) 791.1613.

MOUNTAIN STATES

Frank L. Beckstead Asroclste!, (Denver) 3505 Miller Court, Wheat Rldge, Colorado 80033. Phone (303) 42r-2692.

SUBSCNIPTIONS

0hrnrc ot Addrc..-Send tublcrlP' tlon order! end address changes to Clrculatlon Dept., western Lumber & Bulldf nc Materlalr Merchant, 5?3 So. Lake Ave., Pasadena, Ca. 91101. Include address l&bel from recent lBtue ll posslble, Plus new addrers and zlP code.

Subscription Rrtes-U.S.. Canada. Mexicu und Latin America: $5-tlne ycar: $E-tut.r years: 5l l-three years. Overseas: S7-one vear: $l l-t*o veurs. Sinsle conres $1.00. Back copies-S1.50 whdn avuilable.

Thc Mcrch.nt Mr3ulnc serves the mcmber! of the: Arlzona Lumber & Bulldert SUPPIY Assoclatlon, Phoenlx: Lumber Merchant! A!coclatlon of Northern Call(ornla, Los Alt08; Montana ButldlnS Mate- rtal Dealer! Arsoclatlon, Helena; Mountaln States Lumber Dealer! A!loclatlon. Salt Lake CltY and Denveri Lumber Asloclatlon ol Southern Callfornla, Lot Angelet: Wertern BulldlnS Materlal A3!oclatlon, OIymple, WathlnSton.

IHE MERCHAI{T

is an independent magazine, for t.he lumber and build,ing materials industry in the 13 JVestern states, concentrathry on rnerchandising, management and. accurate, factual neuts.

Cedar

Timbers .... Fence Material

Action, Not JugtMore Talk

f N this Year of Watergate, it seems more I people than ever are complaining to each other about what they don't like about our government, rather than contacting their elected representatives, the only people who can have a direct effect on what our government does, and telling them what they think is wrong and what should be done to improve ir.

A notable exception is Dick Gittings of the Gittings Lumber Co. in Denver. Being an energetic, organized type, he has evolved a system to open the lines of communication between the Congressmen and his customers so that both groups can be educated and informed on what the other thinks about issues that affect anyone connected with the forest products industry.

Briefly, he first sends a letter to every United States Senator and Representative from the State of Colorado and asks their position on certain specific issues, noting that their replies will be included in a mailing to go

to Gittings' 400 customers in the state. If he receives no answet in the two month period allowed for replies and after a second letter is sent, Dick gets on the telephone, calls the Congressman and attempts to elicit a response. If none is forthcoming, he merely includes a blank sheet of paper that contains the Congressman's name, district and the fact that no reply was received. This is sent along with the replies from the other Congressmen.

The above material, a cover letter and a copy of the original letter that asked the questions that the Senators and Representatives are responding to are then mailed out to Gittings' customers.

In the approximately two years that the program has been working, the response from the legislators has improved and his customers have been enthusiastic about the idea.

We think Dick Gittings deserves a salute for his initiative, interest and for the genuine public service that he is performing.

lferchondising ond Ncws Leodor Since 1922

WHERE SHIPMENTS ARE BACKED BY A COMBINED TOTAL OF MORE THAN 725 YEARS EXPERIENCE

o I ,8 rl r F",rrftt* { ssF tt"3 TH***. ti*"|1,,1-r-,,,lJ&l J {i I I il tI I I -f,l I

are made 5x7 to give customer an idea of f inished product. When Southern discontinues a particular moulding, they turn right around and sell the sample. (5) Antique wood workino tool museum and executive of-

Rebuilding after the fire

HE carved letters on the prominently placed redwood sign at the entrance are raised and are antiqued to look as if they are on fire. The sign says simply:

which fronts their corner location, is wood framed with redwood siding applied diagonally on the outside.

It is in the above smaller portion of the store that the entrances are located. The entrance consists of two manually operated swing type doors; each 36" wide. The exit also has two doors, but these are electrically operated slide type doors so that an 8' wide total width is opened so lumber carts can easily be pushed out to the customer's car or truck.

The people at Southern Lumber aren't kidding, either. On June 19, of last year a disastrous 3-alarm fire hit this San Jose. Ca.. firm with losses estimated at approximately $800,000 that included destruction of almost their entire plant and inventory.

Since then, they have been the whole gamut, from sifting through the warm ashes, settling insurance claims, keeping the business alive, researching for new store ideas, planning, construction, re-opening and working the bugs out of an entirely new operation.

The modern, practical and attractive facility pictured on these pages is the result of uncounted hours of work since the night of the fire. The pictures don't do the operation justice, however, as they were taken soon after their recent opening and before full stocking and signing, among other things, could be completed.

Situated on 3y, acres, the building is 65,000 sq. ft. in size and has adjacent parking for 75 cars. The largest section of the building is of tilt-up construction with the concrete laid in a rough board and batt pattern and then stained to resemble wood. A smaller portion,

The concept of good traffic flow can be noted throughout the entire store. Each aisle is 72" wide and the two main alleys are a minimum of 20' wide. The commodious aisles allow customers to easily pass from one part of the store to another.

fully, not all of it was destroyed in the fire and today is incorporated with their antique wood working tool collection on the mezzanine. In addition, samples of hardwood veneers are being made to be put between every two panes ofglass to show off their prefinished hardwood veneer line.

Bruce Pohle notes that the areas of the business that he has noticed the greatest amount of change in during the past five years are in the areas of more service and better quality.

One quarter of their sales are on account and the credit policy is net

Story at a Glance

Southern Lumber Co. is strictly retail and as such, is continuing its long policy of actively courting the consumer through Yellow Pages ads. When they have a big sale, though, they use the local paper extensively placing large advertisements. They budget approximately 3% of their gross for advertising.

Founded in 1904, the firm was purchased by Edwin Pohle in 1939, and it is presently managed by his son, Bruce, who is vice president. For an earlier story about the firm, see The Merchant, Oct., 1971, pp. 6-7.

A prominent feature of the old store was its Wood Museum, an extensive collection ofrare and exotic woods, mostly hardwoods, that the elder Pohle had collected from sources around the world. Thank-

From the ashes of last year's fire, Southern Lumber Co. has rebuilt a fine new store .... a longtime specialist in hardwood retailing, they continue to excel in it .... traffic flow patterns into and thru store are excellent.

30 days. There is a delivery charge (flat) of $5 on all orders under $100; over $100 there is no charge.

In addition to both hardwoods and softwoods, Southern sells plumbing, electrical, builders hardware, paint and a variety of related items. They are a member of the Ace Hardware organization.

As for hiring, Bruce Pohle remarks that they hire"anyone we can, without hiring out from under a friendly competitor. " He stresses, though that, "I will not talk to anyone from an employment agency." Currently, the firm has 16 employees and is open

(Please turn to page 10)

(Continued from.Puge 9 ) Mon.-Fri. 8 a.m. - 6 p.m.; Sat. 8 a.m. - 5 p.m.

How much of an annual gross the operation will finally develop is a figure yet to be arrived at, due to the myriad changes since the fire, but projections are expected to

shoot for an appreciablY higher figure than was PreviouslY attained. There are Presently no expansion plans as they have wiselY ioncluded they have more than enough to do breaking in the new store.

The new facility is a well thought out retail operation that reflects the firm's decades of experience as well as its intelligent readiness to acquire and adapt new ideas that can improve the already well run firm.

THREE specialized rooms have been created (top left), one lor spindles, one lor shutters and one for shelf systems. Shop grade plywood (foreground) all "on-grade" and hardwood plywood is stocked verticall .;

all 16', 18' and 20' lumber is stocked horizontally inside building, 14' and shorter is stocked vertically. Softwood moulding bins are all labeled with the particular patlern on each bin along with a per toot price. (Lower

left) Hardwoods are all surfaced four sides before being stocked and are also piece priced to eliminate customer confusion. All the prelinished plywood (lower right) is in a single row for customer convenience.

l4 #

Ct INCE there is a sPecific D piece of equiprnent best suited for aimost any need, Your best buYing approach is to analYze ,Your oplration requirements in order to identify that equiPment which best fills those needs.

A structured aPProach to industrial lift truck selection follows a pattern like this:

(l) Your loads. Are theY handled on skids? If so, Your best bet may be platform trucks with large load wheels which can fit in under the load. Platform trucks are very maneuverable, handling anY skid wider than the platform, and theY are light and stable'

In most operations, however, at least some material is handled on pallets. In this case, fork trucks are a better choice, since theY can handle both skids and pallets.

Depending on the nature of Your product or supplies, don't overlook the possibility of handling cartonized loads on sliP sheets, with push-pull attachments or with carton clamps. Such equiPment can eliminate expensive Pallets, cutting the cost per load bY $2 or $3, when loads leave Your Plant for a customer.

(2) Do you want to stack loads or simply transPort them? If You stack loads in racks or in Piles, a lifting mechanism is required. This is a mast which will lift high enough to place the toP load on a stack. If you do stack, consider these factors:

(a) The maximum fork height which you need should be at least 6" above the suPPorting surface of your highest load. This Provides for clearance and for the sPace required for the pallet under the forks.

(b) Determine the overall mast height when lowered. When the load is down, the truck must clear all overhead obstructions it will encounter, such as PiPes, building trusses and lights'

(c) Determine the overall height of trailers which transport your products. These are'usuallY over ?' high, but some are less. If you plan to double stack loads in low overhead areas, be sure to determine the "free lift" of the mosf Tf vnrr relate f,railer heisht to

Selecting the lift truck best suited for your needs

mast lift, the toP load will not hit overhead obstructions in the trailer. "Free lift" involves the ultimate load height reached when all mast fork elements are extended.

(3) Your next choice is between a counterbalanced truck (weights behind the driver) and a straddle truck (legs ahead of the driver). Both these systems provide stability while driving and lifting.

Counterbalanced trucks can operate over rough floors at relatively high speeds. With about 5" of underclearance, counterbalancdd trucks can negotiate dock boards with ease. They are rugged and built for abuse.

Straddle trucks, on the other hand, carry the load inside their wheel base; they're lighter and travel at slower sPeeds.

Straddle trucks are stable at high lifts and can .operate in verY narrow aisles - tyPicallY 7' ot 8' contrasted with 10' or 12' for a counterbalanced truck of the same capacity. Straddle trucks can be equipped with reach mechanisms which extend the carriage or mast to pick-up pallets off the toP of a stack where it is not possible to advance the straddles in under the load.

(4) Power. Do you want Your lift truck to be powered bY an internal combustion engine or bY a batterY? In general, internal combustion engines produce more torque and

higher speed. If you have steeP ramps or are carrying loads long distances, gasoline, liquified petroleum gas, diesel engine trucks are favored, but theY emit some fumes.

Electric trucks, on the other hand, are.clean, quiet, and fumefree, and are usuallY Preferred where cleanliness is a requirement.

(5) Tires. Pneumatic tires cushion the ride and exert less pressure on the floor because of their larget surface coverage. This is an important consideration for vehicles operating out of doors, on unimproved surfaces, in mud or gravel, or indoors where floors are wet and slippery.

Solid tires, on the other hand, last longer and are more stable, especially in high stacking operations. Pneumatic trucks have longer wheel bases than trucks with solid tires because theY are usually less maneuverable than (Please turn to Page 43)

Story at a Glance

Eight factors to consider in making your lift truck choice' courtesy of the Allis Chalmers Corp. .. .. knowing what job needs to be done is a keY element in making the correct decision.

ljilIENPALLET ilfi1 lilIDE

Hunter Woodworks is now able to deliver pallets to you anywhere across the nation. Our experienced sales engineers can help you with your pallet, box, skid, and cut lumber problems in any of the 50 states.

By maintaining a tradition of finest quality and service since 1943, Hunter Woodworks has become one of the nation's leadi ng pa I let manufacturers.

1235 E. 223 ST., CARSON, CALTFORNTA 90745

PHONES: Ql3) 7752544' (2r3) 83S5671

Outstanding speakers, provocative informal sessions and an objective view of the forest products industry by an all-time record crowd of 940 NAWLA delegates occurred at the 82nd annual meeting of North American Wholesale Lumber Assn.

Addressing the audience from the podium of the famed Banff Springs Hotel in Banff, Canada, NAWLA president Dave Rush called for a "Partnership in Distribution" among lumbermen in all the industry's problems and opportunities. "Without doubt," stressed Rush, "NAWLA producers and distributors enjoy a true partnership in regard to the distribution of forest products. I suggest we enlarge on this great partnership to include our problems in resources, transportation and increasing federal intervention. If we can do it in distribution, we can also do it on the industrv's problems."

Record setting Wholesalers' annual meeting

Westerner William William E. Baugh & Newport Beach, Ca.,

E. Baugh, Associates, was elected

president. His firm concentrates on consulting in various aspects of the forest products industry and also is engaged in wholesale wood products exports.

None of the other officers are from the U.S. West. They are: v.p. Paul S. Plant, Ralph S. Plant Ltd., Vancouver. B.C.. and convention coordinator; James E. McGinnis Jr., 2nd v.p., McGinnis Lumber Co. Inc.. Meridian. Miss.

A first for the 82-year-old organization is election of a woman to the board of directors. Mrs. Marjorie DuBrul Shiels, president and general manager of Charles F. Shiels & Co., Cincinnati, Ohio, was elected to a three-year term. Charles F. Shiels & Co. was founded in 1891 and operates a wholesale distribution yard in Cincinnati. The firm has been a NAWLA member for over 50 years.

SESS|OI{S in the sun, held during afternoons, were a big hit and a productive part of convention activities. Here a group discusses the federal government with National Forest Products staffer Joe McGrath. Those Wild lndians in the lower shot are a ouinlet from United Wholesale Lumber Co., Los Angeles; (l-r) Mr. and Mrs. Tlm Lindgren, Mrs. Bill Buettner, Mr. and Mrs. Bill Gunnell.

Story at a Glance

NAWLA annual at Banff Canada, draws record crowd, hears more from economist Dr. Rinfret has very successful informal info swapping sessions Bill Baugh elected new president.

resources oriented session in which Robert Kitchens, U.S. Forest Supervisor for the Ouchita National Forest in Arkansas, depicted the role of the U.S.F.S. in forest management. Over 800 delegates heard this outstanding forester describe what is going on these days in the public forests.

Informal sessions in the afternoon also highlighted the 3 7..r day meeting. Delegates had the oppor- tunity to individually go into greater detail with many of the speakers and panelists to whom they listened during the morning sessions.

NAWLA delegates also heard Dr. Pierre Rinfret explain how our serious inflation worldwide can be successfully combated. (See box accompdnying this article. )

Joseph McGrath, v.p., National Forest Products Assn., provided the forest products sales executives with an overview of the Washington, D.C., scene.

In addition to industry economics, there was a special

One of the most outstanding sessions this year was the ManufacturerAMholesaler Working Breakfast. Fifteen separate tables of NAWLA producers and distributors discussed a series of industry questions among themselves.

Athletic and social events were more heavily attended than ever before. Over 220 golfers vied in the ladies' and men's tournaments. Well over 100 entered the round robin tennis tournament. Over 850 were found toasting the queen at

the president's banquet. Major portions of this year's NAWLA meeting were captured on video tape. An edited version of this material will be presented to the NAWLA membership at each of the 22 rcgional meetings this fall.

What Dr. Rinfret proposed for the economy .

Dr. Pierre A. Rinfret. noted international economist and author of a recent forest products report (See The Merchant, June, p. 12 and July, p. 11), discussed new economic proposals now under consideration.

The world-wide inflation problem, according to Dr. Rinfret, must be first overcome in the U.S. "The United States represents 48% of the free world's production," said Rinfret. If we can successfully fight our inflation, then the rest ofthe world will follow."

Detail by detail, he spelled

out the deficiencies in our tax laws that penalize the small business, the man who saves and the man who risks his limited capital. Conversely, the "over-consumer" is helped by our tax laws.

The financial expert pointed out that the best answer to inflation is increased productive capacity. Funds for capital expansion, as well as construction, must be made available if inflation is to be alleviated. Thus, the government must stimulate capital expansion by tax incentives and must also encourage savings by tax law changes that

reward savings and penalize over consumption.

Rinfret's formula for the latter is to (a) make the first $1,000.00 in earned interest on savings tax free; (b) do away with the tax deduction for interest paid on installment purchases, at least on the first $1,000.00 paid; (c) provide better treatment on capital gains and taxes for small businesses; (d) do away with tax deductibility on home mortgages on second and third homes.

WILLIAM E. BAUGH

Optimism keys annual plywood association meeting

A N OPTIMISTIC picture of 11 plywood's future through the next 30 years was projected by American Plywood Assn. exec. v.p. Bronson J. Lewis at their recent 38th annual meeting in Portland.

Speaking before a record attendance of 780, Lewis warned, however, that realization of a brighter tomorrow will demand "rewriting of the old product definitions."

He added: "We're moving rapidly forward to a time when we'll have panels of various compositions - not sharply defined product categories, such as plywood, particleboard or hardboard."

The next 10-15 years will see increasing acceptance ofnew types of products, among which could be "plyboard," with various combinations of wood veneer and extruded wood fiber, he observed.

Lewis forecast production of as much as 36 billion sq. ft. of plywood and all other types of panels in the year 2004. (Softwood plywood production in 1973 was 18.3 billion feet.)

It was not unlikely there would eventually be one major panel association for these types of products - "a single entity for promotion, quality testing and technical services," he said.

Noting that plywood industry growth in the past has come from identifying similarities rather than intensifying differences or competing by species, region or panel composition, he added, "that may be the same way to grow in the future, by identifying what we have in common as well as understanding our differences."

He pinpointed the main thrust of today's wood products industry research as emphasizing the most efficient uses for wood fiber - "uses that will help solve our raw

material supply problems and at the same time lead to superior products."

In a wide-ranging assessment of the future, Lewis also predicted that by the year 2004, "most of the environmental issues which the wood industry currently faces will be resolved."

Also ahead, he said, is steadily increasing emphasis on international trade. "We will be getting more and more veneers from all parts of the globe, and manufacturing products for homes in Africa and all around the world." Other predictions: government will exert even more influence on business in the future, and the marketplace correspondingly less"in 2Cf,4, consumerism will be politicized to the point where we will have to prove a new product is a step forward and non-wasteful before it goes on the market."

Concluded Lewis: "Yesterday waste was unwise, today it is immoral and tomorrow it will be illegal."

APA has commenced planning for a Twenty-first Century Seminar on the wood products business. It will bring together nationally known forecasters, manufacturers, analysts, distributors, and other experts "for a hard, specific look at where the

Story at a Glance

New product types, such as "plyboard", composed of various materials foreseen as well as soaring plywood usage "most present environmental issues will be solved bY 2004"

wood products business is really gging in the future."

The association is sticking with plywood production forecasts based on housing starts of about 1.7 million in 1974 and 2.05 million in 1975. APA earlier forecast softwood plywood industry production of about 17.1 billion sq. ft. in 1974, recovering to about 18.7 billion feet next year.

Lewis said that for these forecasts to be realized, "we're looking for a home building turnaround in second half 1974, with increased momentum thereafter."

He added that while a turnaround is still "fully capable of realization," firm governmental relief for housing is needed immediately.

"The federal government holds the key, with its continuing tight squeeze on mortgage money avail- ability through the Federal Reserve Board," he said.

Lewis said he looked to the government "to snap out of its inertia in these next few weeks, and to put some real muscle behind the lip service we've been hearing on aid to housing. If relief is not forthcoming, and soon, we could very likely see a postponement of the housing recovery to a point where all 1974 and 1975 forecasts would be meaningless. We could see the national economy in a nosedive from which it might not easily recover."

The new officers elected are: chairman of the board of trustees, John A. Ball, Jr., Champion International; president, William C. Smith, Timber Products Co., Medford, Or.; v.p., John M. Richards, Potlatch Corp., Lewiston, Id.

William C.

Smith elected new president.

Among new trustees elected to the board are: John J. Connors, Simpson Timber Co.; Don Deardorff, Fourply, Grants Pass, Or.; Hayden Dorsey, Medford Veneer & Plywood, White City, Or.; E.W. Hughes, Boise Cascade; Quay Jorgensen, Centralia Plywood & Veneer Co., Centralia, Wa.; C.R. Kalahan, Weyerhaeuser Co.; Peter H. Koehler, Evans Products, Aberdeen, Wa.; Frank V. Langfitt, Jr., Georgia-Pacific; S.E. Pittman, Bohemia Inc., Eugene, Or.; E.L. Quirk, Southwest Forest Industries, Phoenix; and Douglas A. Westenhaver. Jr.. LouisianaPacific. Portland.

One Dishonest Employee ! . ,

No employer likes to question the integrity and honesty of his employees. But in recent years company chief executives have become increasingly concerned over the financial security of their organization, as white collar crimes become a social phenomenon of the 1970s.

Some companies have lost millions of dollars and other valuable property, like negotiable stocks and bonds, as a result of theft by dishonest employees. Such losses have put a number of businesses on the fringe of bankruptcy and have, in some cases, forced others to close up shop altogether.

Statistics from the U.S. Chamber of Commerce point out that:

IThe yearly cost of embezzlement and pilferage reportedly exceeds by several billion dollars the losses sustained throughout the nation from burglary and robbery.

r Fraud was a major contributing factor in the forced closing of about 100 banks during a 20year period.

I An insurance company report shows at least 309o of all business failures each year are the result of employee dishonesty.

I Internal dishonesty, in addition to adversely affecting profits, may result in costs associated with the loss of one or more trained employees; the training of replacements; higher insurance rates and/or deductibles; reconstruction of destroyed, stolen or altered records. etc.

In addition, the Chamber puts the "ball-park" figure for the short-term and direct dollar loss from white-collar offenses "at not less than 940 billion annually," excluding the costs of illegal price-

fixing and industrial espionage.

Yet many businesses still lack adequate protection against such employees. They have failed to take out dishonesty insurance, which comes in the form of fidelity bonds and is probably the most neglected form of business insurance coverage today, according to the Insurance Information Institute.

Dishonesty insurance comes in two forms: a fidelity bond which covers specific individuals in a business organization and usually carries an overall limit for loss caused by any one employee or a group of employees; the other form covers all employees and is called "blanket" protection. This form sets a limit of coverage for each employee.

The thought of needing such coverage is not pleasant, but one dishonest employee can make a difference in the financial stability and success of any business organization.

Logging, Lumbering, Foreetry & Paper Museums

For those of you who enjoy a "busman's holiday" we are presenting here a list of logging, lumbering, forestry and paper museums in the West that was furnished us through the kindness of the Forest History Society, Inc., Santa Cruz, Ca. As FI{S suspects the list is not complete, we would appreciate being aduised of any other museums in our 13 Western state circulation area that are not among the following.-ed.

Museum of North Idaho

Carl G. Krueger, President

P. O. Box 812 Coeur D'Alene, Id. 83814

Collier State Park Logging Museum

P. O. Box 428

Klamath Falls, Or. 97601

Western Forestry Center

4033 Southwest Canyon Road

Portfand, Or.9'1221

Lane County Pioneer Museum

740 West l3th Avenue

Eugene, Or 97402

Camp Six Point Defiance Park Tacoma, Wa. 98407

Lincoln County Historical Museum

579 S. W. 9th Street

Newport, Or.97365

Georgia-Pacific Historical Museum* 900 S. W. Fifth Ave. Portland, Or.97204

Fort Humboldt Logging Museum 3431 Fort St. Eureka, Ca. 95501

The Pacific Lumber Co. Museum Scotia. Ca. 95565

Link & Pin Logging & Sayward, Vancouver Island, B. Canada

Pioneer Museunr C.

*Note: Georsia-Pacific now owns the Redwood Museum at 80 Redwood Ave. Fort Bragg, Ca.95437

Housing may be a basket case, but add-on rooms and the home improvement business is booming total home improvement business is expected to be up $6 billion to $26 billion (that's with a B) and home remodeling is up 30-35Vo over '73 .... shortages are a problem as are rising prices, but, so far, the consumer is pay- ing....

Owens Corning Fiberglas is going on tv after Labor Day to tell viewers in 45 major US markets about the benefits of insulation impetus in home fix-up is seen due to higher prices for new homes. tight $$ and high gasoline prices that keep people at home .. ..

Georgia-Pacific is currently negotiating to purchase the Fred C. Holmes Lumber Co., Ft. Bragg, Ca., including M&J Lumber Co., Myers Flat, Ca. and Redwood Coast Lumber Co., Ukiah, according to R.B. Pamplin, G-P pres. & chairman. no financial details yet; Fred Holmes is already gen. mgr. of G-P's N. California div., hq: Ft. Bragg....

The Federal Trade Commission has ok'd a settlement ordering 25 major firms to stop advertising as "noncombustible" certain combustible plastics used widely as bldg. insulation and in home-furnishing products nixing of the cellular or foamed polyurethanes and polystyrene plastics could have a big impact on bldg. codes ....

Arcata National Corp. (Arcata Redwood's parent) is entitled to ano{her $38.9 nillion compensation from the feds for loss-of their lands to the redwood national park according to Federal Claims Court Judge Lvdon: decision is not final. both sihes may still appeal

Bel-Air Door Co., Alhambra, Ca., reports its Korean door factory has merged in a large lumber, log and milling company into its operations; Bel-Air president Sam Fineman was feted by local big wigs, including the gov. of Ansong Province, to celebrate the business event, it also received wide press coverage

Lou isia n a- Pa c ifi c has acquired 2 mills, a moulding and a jamb plant, kiln and storage facilities plus timber rights from Commander Industries, Red Bluff, Ca., for an undisclosed price

. Wickes subsidiary OregonPacific Industries dropped $1.3 million recently in lumber/ply- wood hedging activities; O-P pres. Daryl Robinson and Harold Murphy have departed the company and Wickes pres. E.L. McNeely said "stepsoo have been taken to prevent future losses....

Anderson Lumber Co., Ogden, Ut., has purchased MJtual Builders for an undisclosed price Ellision Industries, Washougal, Wa., is now owned by AT Industries, Portland; no $S figs. given .. . Handyman has purchased land in San Pablo, Ca., for a new facility ....

Duo-Fast California has moved to bigger quirters in Foster City, John Natali is the mgr Johnson Lumber Co. is succeeding the old Citizens Lumber, Kingsburg, Ca., Lashley Lumber Co. has moved from Marina Del Rey to Venice, Ca., (must be all those nude sunbathers that precipitated the move)

Palmer Lumber Co.. Chehalis. Wa., has completed the lst of several planned new bldgs., a retail store plus office .... L&L Building Supply has opened a new cash & carrv store. Woodburn, Or. Cashway Building Materials plans an Oct. openin! for their nlw Salt Lake Citystore....

ued weakness in housa turnaround in the strong nonbuilding a l4Vo decline

Q.l-rflry (@

SHORT SUPPLY SOLUTION

Our 9,000,000' Inventory ol Hardwoods and Softwoods Speaks for llselflt may not get you an order or prevent you from losing one, but there's a better than even chance Penberthy can provide the lumber you need to keep going. Even though there is a world-wide shortage, we have both domestic and imported woods in 75 different species, many grades and dimensions for all types of applications. Extra services include round-the-clock kiln operation backed by years of experience in drying the more difficult species.A complete planing millwhich stands ready to produce any detail you may desire at competitive prices. And, automated handling and ship- ping facilities for fast deliveries by our truck fleet, or pick up by your trucks, common carrier or rail. Call now for details: (213) 583-4511.

INCREASE YOUR PROFITS WITH EXOTTCS

lf you've been missing the opportunity to give your customers something unique and make a full 50% margin, ask about our special hardwoods like Angico, Indian Laurel, Mansonia and Pau Ferro.

GALENDAi,i]

AUGUST

EXPO '74 World's FairMay-Oct. 1974' Spokane, Wa.

Western Wood Moulding & Millwork Producers - Aug. 7-9, annual meeting, Jantzen Beach Thunderbird, Portland, Or.

Los Angeles Hardwood Lumberman's Club - Aug. 8, meeting, Stevens Steak House, City of Commerce.

Los Angeles Hoo-Hoo Club - Aug. 9, meeting, Palos Verdes Country Club, Palos Verdes. Ca.

Lumber Association of So. Calif. - Aug. 15, Board of Directors meeting, (place to be announced).

Dubs Ltd. - Aug, 16, meeting, The Villages Country Club, San Jose, Ca.

Black Bart Hoo-Hoo Club - Aug' 18, family picnic, Harwood Picnic Grounds. Branscomb, Ca.

Bay Cities Wholesale Hardware Co. - Aug. 18, Fall-Christmrts shos. The Shoupllcc. Sitn Fntnciico.

W.O.O.D., Inc. - Aug. 19, golf tournament, Columbine Country Club.

Denver, Colo.

California Hardware Co. - Aug. 25, mrrrket' Plsadena Convention Ccnlcr. Puslldcnil. Cx.

6i0th Denver Gift & Jewelry Show - Aug. 2S28, Denver Merchandise Mart & Exposition Building.

SEPTEMBER

Orange County Hoo-Hoo Club - Sept. 5, meeting' (place to be announced. )

W.O.O.D., Inc. - Sept.6, gala dinner dance. Columbine Country Club. Dcnvcr, Co.

Rogue Valley Hoo-Hoo Club - Sept.7, Installation of olficers & Ladies Nite, Rogue Valley Country Club.

National Assn. of Wholesalers-Distributors - Sept. &14, wholesale exec. management course, Stanford U., Palo Alto, Ca.

National Home and Apartment Week - Sept. 8-15.

W.O.O.D., Inc. - Sept. 9-13, annual West Coast mill tour from Denver.

Western Material Handling & Packaging Show - Sept. 10-12, Convention Center. Anaheim. Ca.

Los Angeles Hardwood Lumberman's Club - Sept. 12, meeting. Stevens Steak House, City of Commerce.

Los Angeles Hoo-Hoo Club - Sept. 13, meeting, Huntington Sea Clill, Huntington Beach. Ca.

llth Annual Shasta Lumbermens Golf Tournament - Sept. 13' Riverview Golf & Country Club. Redding' Ca.

Western Wood Products Assn. - Sept. 14-19, Fall meeting, Ridpath Hotel. Srrokane, Wa.

San Francisco Hoo-Hoo Club - Sept. 19, 1973 "Forty Niner Highlights". lunch. The Storyboard Restaurant, San Francisco' Dubs, Ltd, - Sept' 20, meeting, Santa Rosa Country Club' Santa Rosa, Ca.

20th Phoenix Gift & Jewelry Show - Sept. 22-24, Phoenix Civic Center San Frcncisco Hoo-Hoo Club - Sept. 29, deep sea fishing trip, (details to be announced).

OCTOBER

Orange County Hoo-Hoo Club - Oct. 3, meeting. (place to be rtnnounced.)

Los Angeles Hardwood Lumberman's Club - Oct. 10, meeting. Stevens Steak House, City of Commerce.

Los Angetes Hoo-Hoo Club - Oct. 12-13, family weekend, Torrey Pines Inn. San Dieeo. Ca.

The Producers'Corincil - Oct. 14-17, annual conference, Antlers' Plrtzrt Hotel, Colorado SPrings, Co.

Srn Francisco Hoo-Hoo Club - Oct. 17, noon meeting. The Storyboard Restaurant. San Francisco.

Dub, Ltd. - Oct. 18, golf tournament, Carmel Valley Country Club. Carmel. Ca.

National Lumber & Building Materisl Dealers Assn. - Oct. 19-24, annual meeting. Camelback lnn, Scottsdale, Az.

American Ptywood Assn. - Oct.2&30, Fall industry meeting, Houston Oaks, Houston, Tx.

Pacific Southwest Hardware Assn. - Oct' 2&30' convention. The Wigwam, Litchfield Park, Az.

SPI Inyokern Mill to L-P

Louisiana-Pacific Corp. has purchased a sawmill at Inyokern, Ca., from Sierra Pacific Industries.

Assets acquired for cash (amount not disclosed) include a new, efficient sawmill with annual production of 50 million board feet, planing mill, dry kilns and boiler complex.

Employing 125 workers, it is East of Bakersfield, and is part of L-P's Oroville div. under Sherman Kirchmeier.

Sale of the Inyokern property is part of the overall reorganization of Sierra Pacific Industries.

lnsulatlon Saleg Booming

If you want Uncle Sam to give you a lot of free promotion, get into the insulation business. - One major answer in energy conservation lies in keeping heat in winter and cooled air in summer witlrin-the house it serves, doing its maximal job. Department of Commerce studies claim that ener-gy expenditure for heating and cooling homes can be reduced 20% by 1980, by proper insulation. The National Bureau of Standards says that 6 inches of mineral-wool in the top floor ceiling can pay for itself in lowered fuel costs in a year.

The FHA is updating its insulation requirements on all federally insured buildings. And all building code agencies will be following suit'

By ROSS KINCAID executive vice president

T HE National Lumber and Building I Material Dealers Assn. and the Federateds are cooperating with House Beautiful Magazine in bringing to the attention of the consumer that 1974 is Home Improvement Time.

The May issue is history but September allows another opportunity to tle ln.

Knoll Lumber & Hardware. Kenmore, Wa., took advantage of the Home Improvement Time publicity during May. The firm held an open house featuring an addition and HIT.

News releases in the local paper also emphasized the firm's ability to help readers with home improvement. Owner Carl Knoll and his dauehter-in-law. Virginia, drew for prizes ofi'ered during the oromotion.

Mmffi_,,*k_J

A recent member insoection resulted in a $500 proposed penalty lor the two alleged violations on a radial arm saw:

(l) "not installed so as to cause the cutting head to return gently to the starting position when released by the operator" and

(2) "did not have the sides of the lower exposed portion of the blade guarded to the full diameter of the blade bv a device that will automaticully adjust itselI to thc thickness of the stock beinc cut. "

Lesser violations: lack of certificates indicating approved floor loads marked on plates for second level storage areas; no standard railing guards for second level platforms; paint mixer not groundeo.

If you have an inspection which results in citations and abatement periods be sure you paid particular attention to thc transmittal lettcr (OSHA 2C Form) received with the citation notice. It spells out completely the

instructions to the employer including posting requirements: the right to contest any citation. and the rcquiremcnts for reporting progress on abating the hazlrds set forth in the citation.

We have word from other regional associations that some follow'-up inspections have resulted in additional citations and fines for not reporting progress or corrective aclion taken.

Shasta Golf Tournament

The I lth annual Shasta Lumbermen's Golf Tournament will be held Seot. 13. at the Riverview Golf and Cduntry Club in Redding, Ca.

Tim Mclndoo of Reddins Pine Industries is general chairman, "Rod Black of Union Pacific Railroad is vice-chairman. and Bob McKean is secretarvtreasurer ol the event.

As in the Dast. a maximum of 180 golfers will be participating and the evening dinner group will number up to 250. Golfers from Portland to San Diego and all points in between attend and vie for the scores of prizes and trophies.

L-P/Ghampion Plant Swap

Louisiana-Pacific's Corrigan, Tx. Southern pine plywood plant will be exchanged for two Champion International sawmills in Montana and Wyoming, a planing mill in Wyoming and the particleboard plant in Arcata, Ca. Champion announced that it had recentIy entered into an agreement to purchase the particleboard plant from uohn B. Crook. chairman. Sierra Pacific Industries.

L-P will operate the Humboldt particleboard plant in Arcata. The present plant employs 150 and has an annual production capacity of 75 million sq. ft. on a 'r'r" basis. Now under construction is a new forming line and sanding equipment, which will more than double annual capacity when completed in January 1975.

It is located only eight miles from L-P's lumber, plywood and pulp complex at Samoa, Ca. Raw material, both redwood and whitewood chips and fibers, will be supplied from company operations and others in the area.

In the exchange of properties, LP acquires a sawmill at Dubois, Wyoming with 50 million board foot annual capacity, a sawmill at Browning, Mt., with 20 million board foot capacity and a planing mill located at Riverton. Wv.

NN O NTANA trws

By R.V. PETERSEN executive secret€lry

pUNCE'S Eureka Home Cenrer

L\ is a new establishment at Eureka, and a new MBMDA member. followine purchase of the former Lindsey Lumbei and Building Supplies by Bob Runge. Jack O'Eriari 'has purchased -the Blaine Lumber Co., Chinook. from Clarence Boe and will continue the operation under that trade style.

- Chuck Lien is new owner-manaqer of Three Forks Lumber Co., Three Forks. as a result of a recent transaction. Former manager, Wes Weston will stay

in^ an advisory capacity for the balance ol the year.

Dick Roberts has purchased the former Affiliated Buildine Materials yard at Whitehall and will olerate under the name of Whitehall Buildine Materials, Inc., with Homer Miller con-tinuing in the capacity of manager.

Affiliated Home Centers have acquired Montana Mercantile Co., Missoula, and will operate the facility in conjunction with Montana Hardware Co.. Butte. The Great Falls branch of Montana Hardware has been closed.

E. R. Young Co., Billings distributor,

has opened a new branch at Missoula under the management of Daryl Haider. New manager for Affiliated Building Materials, Deer Lodge, is Pat Meagher. Amsterdam Lumber Co.. Amsterdam. is now managed by Steve Heersink. a change permitting Hank Dyksterhouse to concentrate on prefabbing operations.

Affiliated Buildine Materials has announced the appointment of Chuck Suder as director ofpurchasing and Don Herman as manager of advertising and sales Dromotion: both are in the Missoula headquarters office.

Superior sales performance has brought Tavy Parker, U.S. Gypsum representative, President Club membership.

New lace in the Missoula area for Kaiser Cement & Gypsum is that of Graydon Eckert. His predecessor. Jack McCallister, has been transferred to merchandising responsibilities at Oakland. Ca.

the tag line on a tune that's currently among the favorites in countrv and westein music.

The balladier talks about situations that people find themselves in which appear to be rather serious. On questioning, they can always see a brighter side, so - as he says - "l guess the-y are making the besi of a" bad situation."

That same tas line could be aoolied to the retail and- wholesale lumb'er distributors over the Dast few months or perhaps even a year. In some instances it could go further back than just a year.

Let'i look ar the availability of lumber. Not too long ago it was hard to get and the price was high. The iholesaler and ietailer kept wo-rking on finding enough supply for his customers.

The wholesaler endeavored to buy at the most favorable price: the retailer sold at a normal mark--up althoueh he could have held the coniractor ui. The mills didn't truly appreciate the i:ffort of the wholesaler and for sure the contractor didn't appreciate the retailer even though the retailer had done his level best to keep material flowing to the job at reasonable prices. In spite of this the wholesaler and the retailer kept on . . "making the best of a bad situation."

Strikes occur in the industry - either affecting lumber distribution or its availability. Perhaps neither the retailer or wholesaler are involved. It's iust a disturbance in a link of the diitribution chain. And ultimately it brings about an increase in the pri6e of lu-rnber. The retailer and the wholesaler keep right on going, trying to keep abreast of the market and "iust makins the best of a bad situation."

Interest rates go increasingly higher and the cost of thi product go'ei up.itre

increase in interest rates slows down construction and tends to decrease the retailers' dollar volume. As prices go up and interest rates increase. the retailer is faced with an ever increasins cost of operation in the face of a conceivably d.iminishing market. But by and largi the retailer lumbermeri and the wholesale lumbermen hane in there. "just making the best'of a bad situation."

Or maybe a mass merchandiser decides to set up shop down the street or a few blocks away. The retail lumber dealer usually has some fear and trepidation about his new competitor. But he will stay in business and rindoubtedly do better than before so it can be said that he is 'Just making the best of a bad situation."

If you analyze the retail and wholesale lumber distributor - it can be said that they are always for one reason or another 'Just making the best of a bad situation." And that's what makes them all such outstandine individuals. That's what makes them a'il great competitors. That's what makes thim all community minded and civic oriented. That's whai makes the lumber industry one of the very best and a pleasure to be part of. In that respect - lT CAN'T BE SAID - that we are "iust makine the best of the situation.n

Mqnufqcluren

Window ond Door Frqmes

Derqiled Millwork

Wqrdrcbes o Louvers

Distributors

Folding Doors

Mosoniie Heritoge Brick Ponelg

lermite Gontrol ond Pe:ticides

Cox Hordwsre

Lite-Beoms

K-Lux ond Emco

Woddell qnd Foro Wood Mouldingr

Timely Sofety Decol:

Fomowood ond Epoxybond

" W flfoo Jfi^ F,';J 4[^!"

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m@\[fs Cst r-l v[@\ rs

JOE MAYFIETD president of the Lumber Merchonls Associotion of Northern Colifornia 1516 El Conino Rol, Sullr 0 los Altor, Co. 91022 (4r51 94r-t6t7

T HE industry boom has passed I' and we are now at a point ofhoping for continued good sales to the walk-in customer.

With the prime interest rate at l2%o it is obvious that the averase citizen is thinking twice about buildiig or buying a home. The average three bedroom home of approximately 1,800 square feet is priced at $40,000 in the metropolitanl areas. This means the average family must have a $20,000 annual income iust to buy an average home. Most families do not have this amount of income unless both the husband and wife are working at good paying jobs. Is there any wonder then that the industry is in a recession?

Unions are demanding higher wages which will drive the construction costs even higher. Steel, aluminum, glass, and plastics-remain in short supply and their high prices again increase the cost ol constructron.

Lumber prices eased and inventories are high. In recent years the c6st of lumber and wood products alcounted for only 25Vo of the total price of a home. At the current rate this figure will drop by the end ofthe year to20Vo.

Government economists are attempting to arrest the spiraling inflation and are willing, it seems, to accept a recession (not a depression) to achieve stabilization of the economy. Production of lumber has far exceeded the demand. The same is holding true in the meat and poultry industry. There is 42Vo more pork and beef in freezer inventory now than last year. Cattlemen are concerned over the average loss of $60 per head in the leed lots but you can't turn the cattle back to grazing. Poultry producers are in a quandry because they have 887o more poultry in freezer inventory now than last year. They have also destroyed untold number ofchicks.

In our industry we have a dual problem. Some items required are soaring out of reason while lumber products will obviously decline. Federal housing programs appear to be out for the rbmainder of this vear anii 3inci the administration is determined to make drastic cuts in the budeet. exceot for defense spending and foreign aid, it is question-able wheiher a housing program of any significance will mature next year.

The Federal Housing Prosram reouired 26 million new housing starts between lg08 aia 1978 jirst to meet rhe nation's current needs. This does not consider obsolete homes, nor does it include homes considered as sub-standard. Since the original study was made, the Renfort Corporation has made a further study and indicates that even 28 million starts during the ten yeai period may be a low estimate. Just to meet thE goaf would require 2.8 million starts per year. 1972-73 was the biggest housing boom in history and we were at full production yet we only achieved 2.4 million new starts. We are ap- proximately 4 million housing starts behind schedule with the program almost half over.

-The.current Mayors' Conference placed two items at the top of their agenda and priorities lists. One was revenue sharin! and the other was housing. Why then, if so many people in high official offices agree on the problem is it so difficirlt to move our legislators into positive action?

Since no one has a ready answer we must fall back onto the walk-in traffic and hope that the homeowner continues his current interest in repairing and remodeling his home. In the meantime we shall cbntinie to press our iigislators into actions that will improve our preserit plight.

Service C0me$' IirstA

Hobbs Wall does more than offer you lumber from a hun the phone daily cedar. hemlock And we take of those mil best buy

mills. We take to best sources of fir, pine, everything in redwood* regularly to check the output

Our goal: to arrange the delivery every time you order.

MOUN[AilN $il4 [ E$

By KENT MOXEY executive vice oresident

HE National Lumber and Building Material Dealers Assn. annual

meeting will be held at the Camelback Inn, Scottsdale, Az., Oct. 20-24. Members of MSLDA are automatically members of the National, and are welcome and encouraged to attend this meetins.

Bein! as the meeting is so close to our Mountain States area this year, we hope for a good representation from our membership. A delegation of 25-30 lumber dealers from Australia will be in attendance as a reciprocal visit to a group of U.S. lumber dealers who visited Australia last February. If you have ever wondered about the lumber business in Australia, and who hasn't, this will be your chance to get the inside story from the horse's mouth.

Sen. Barry Goldwater will be the main speaker. The program isn't complete yet, but we should have some more details in next month's bulletin. Scottsdale in Oc-

COLORADO NEVADA UTAH WYOMING NEW MEXICO

tober is beautiful, mark your calendar and plan to attend. There will be dealers ther6 from all over the country.

Your national association, through its Industrial Development Division, carries on an extensive research program in the retail lumber and building materials industry and prepares reports which are available to lumber dealerssome of these are listed below: Model company policy manual, $15.00; Material handling equipment guide, $ I .001 Profitable money management report ll inventory control and purchasing, $20.00; Taking inventory of your management orocedures. $2.50.

To order these, send your check to: National Lumber & Building Material Dealers Assn., 1990 M St., N.W., Suite 350, Washington, D.C. 20036.

National also organizes and promotes the "Home Improvement Time" Drosram in cooperation wilh House 'Beiutifut Magazine. There will be an ad in the September issue of the magazine.

The whole purpose ol this pr6gram is to bring community attention to the lumber and buildine material dealers as the central source Ior materials for the "do-it-yoursel fer".

Klrkebo to Lead WBMA

Arnold Kirkebo has been named executive director of Western Building Material Assn. headquartered in Olympia, Wa., effective August 1. He succeeds Ross G. Kincaid, exec. v.p., since 1955.

Since joining the WBMA staff in June 1960, Kirkebo has served in several capacities including field representative, regional manager and administrative assistant.

He attended the University of Washington and was a pilot in the U.S. Army Air Corp during World War II. After his discharge from the service, Kirkebo worked for Lundgren Dealers Supply, a building material distributor in Tacoma and Yakima, \ila., and in 1950 became a sales representative for Certain-teed Products Corp. He was also partowner and manager of a specialty redwood lumber business in Seattle prior to joining Western.

Both he and his wife. Emilie. are natives of Tacoma. They have one married daughter and one granddaughter, and now live in Olympia.

lnlcnrffilllellrffi!...

IFP deliverspromotly and just as you ordered! Because IFP also stands for Interested Friendly People. People who care about you and your needs. Call us now. You'll be glad you did.

Your IFP team from left to ri8ht: Bill Nunnally, Salesman; Bob Nunnally, Vice President; Shelley Day, Secretary; Harold Hess, Buyer; Pat Anders, B@kkeepin8; Nels BlaSen, Vice Presldentt B.ownie Markstrom, Salesman; Pam Cesk, Oftics Manager; Phil Butterfield, Presldent; (not pictured) Dwayne Allen, Fresno Manager; and Lorna Swanson, Fresno Office Manage.,

Donald R. Suva is Bird & Son's new Pacific div. gen. mgr., following G.D. Page's resignation.

"Frostytt Foster, Foster Forest Products, San Marino. Ca.. is now the PR director for the Pasadena Tournament of Roses, sponsor of the famed Rose Parade and Rose Bowl game

Arthir Betterley is demonstrating nationwide, Evans Products' Panelyte line of plastic laminates.

Paul R. Nelson is now director of management services for the West coast mfg. operations of Champion's USP div.

Pat McDaniel will be the mgr. of the new Wickes store now under construction, Lancaster, Ca.

Rlck Willlams is the mgr. of GeorgiaPacific's new Beaverton, Or., wholesale building materials distribution center.

Jack Bell, pres. of Suba Mfg., Benicia, Ca., has been honored by Sears with a "Symbol of Excellence" award for their countertops and accessories.

Merl E. Tlnner has moved up to lumber sales mgr. at Ukiah, Ca., for Louisiana-Pacific.

Roger Anderson is now with the Delson Lumber Sales Co., Olympia, Wa.

Grrnt Shaw has joined the lumber div. at Davidson Plywood and Lumber Co., Carson, Ca., working with Pete Parrella and Bob Goldlng. All three had been with MarquartWolfe Lumber Co., Orange, Ca.

Frank Barker is the new chairman of the board at Shakertown Corp., Winlock, Wa.; Cralg Brrker is pres., Paul Thomas, v.p.-administratron.

Mttchell Hall is the mgr. of the new lumber div. at Eagle Forest Products, Sacramento, Ca.

Dennls M. Weber is now gen. traffic asent for Union Pacific RR with HQ at Long Beach, Ca.

Harold D. Drgg, MacMillan Bloedel Ltd.. Vancouver, B.C., was reelected pres. and Inu Flora, Weyerhaeuser Co., Tacoma, was reelected v.p. of the American Wood Council.

Bob Smlth, Sterling Lumber Co., Montebello. Ca.. vacationed recently on a Lake Shasta houseboat, courtesy of Pete Lane, WisconsinCalifornia Forest Products, Redding, Ca. Chuck Bridges has joined Sterling Lumber working on credit and specialty items.

Morris Tropp, the West Los Angeles lumber wholesaler, is having a good recuperation from serious heart surgery earlier this summer and plans to be back at business full-time verv soon.

Ted Megarlattr v.p., wood products sales. has retired from Weverhaeuser Co.

Cllfford Von Keltz is the new lumber mgr, at Davies Building Materials, Hilo, Hawaii.

E.L. Newklrk, Chandler Lumber Co., is a judge in a plan drawing contest for San Fernando Valley, Ca., high school students.

Ken Burden, Eugene, Or., and Mrrk Mortenson, Billings, Mt., have been named winners in Georgia-Pacific's Western region "Salesmen of the Quarter" awards, according to Stenley S. Dennlson, v.p., distribution div.

John W. Blewett, has assumed additional responsibilities for Kaiser Gypsum's partition and metal products, reports Robert A. Costa, v.p. Jemes P. Rowe is now mgr. of Kaiser's new concrete products div.

Ron Benson is now plywood div. sales mgr. at Portland's Henning Forest Products.

Dee E*rley, D.C. Essley & Son, Montebello, Ca., was feted with a big 80th birthday party that drew wellwishers, and old friends, from all over the West. For a story about his career, See The Merchan /, July, p.l 6.

Lloyd Webb, Lane-Stanton Lumber. City of Industry, Ca.. is back after a No. Ca.. Or. mill trip.

Houston D. White hai joined Bruce International as an import sales rep., reports Robert C. Brown, v.p.

Dwight Currm, Georgia-Pacific, San Jose, Ca., is back at work after vacationing at Shaver Lake with his family.

Gene Courchrine, American Forest Products, Cerritos, Ca., is back from a Pacific Coast buying trio that included a stop at the-Sp6kan'e World's Fair.

Jrmes M. Benson is now with Western Wood Products Assn.. Portland. as asst. tramc mgr.. transportation, reporting to mgr. James G. Manntng.

Tom Mljor has been elected v.p. and div. mgr. of Kaibab's Arizona/Utah forest products, Ted Hlscox has been named operations mgr. Joseph Kershen has been promoted to v.p. and regional msr.. bldg. mtls. iales and-distribution centers.

Joe Derrah, Jr. and Cullen Murohy are now with Champion's i,t.S. Plywood, Eugene, Oi., lumber sales lorce.

Peter Bernthal, MacBeath Hardwood, San Francisco, recently visited their Salt Lake City yard. Verlon McKlnney plans a trip to Sumner, Wa., on company business.

Betty Shoener is the new national president of the Hoo-Hoo-Ettes. Others elected at their recent convention are: lst v.p.. Colleen Courtright; 2nd v.p.. Onabelle Young; stc., Karen Magnusson; treas., Vivian Dowdall: Stat. sec.. Rose Miller: Directois are Ruth Wood, Sandy Munell and Lovey McCarthy.

Jeanette Share has retired from the Lumber Association of Southern California after l8 years ofcheerful service to the induStry.

Joe Contestablle has been promoted by American Forest Prodircts Corp. tir regional mgr. of their distribution yards in the Southeast. He'll shortly be leaving Van Nuys, Ca., for Charlotte. No. Carolina.

Jrck Holmes is back at Shale Lumber Co., Orange. Ca.. after a 17 dav European- Tour with the Lo.s Angeles Chamber Orchestra that included a reception with our ambassador to the Court ol Saint James, London.

Jim Cooper, former lumberman and now v.p., Doremus & Co., L.A., an ad agency, is back from a Hawaiian respite that he insists is part of his "usual two months vacation." Hhmmm.

Evan W. Williams has been named msr. of DG Shelter Products' Denier service center, reports Jim Craig, otv. pres.

Wcdcrn Lumbcr and Bulldlng Materlalr MERCHANT

MORE PERSONALS

(Continued from p.33 )

Bob Ferkula is the new purchasing agent at Bel-Air Door Co.. Alhambra. Ca. Bill Storey is the new plant mgr. Ben Patino, new art director, and Ted Conger, management trainee, according to Sam Fineman, president, who recently returned from a trip to Korea.

Reg Ricci, Ricci & Kruse Lumber, is the new president of San Francisco Hoo-Hoo club: Pat Tynan, Lamon Lumber. is immediate past pres. Verlon McKinney, MacBeath Hardwood, is v.p.: Pete Johnson, Calif. Redwood Assn.. sec.i and Hugh Pressner, West Coast Timber Products. treas.

Bob R. Woods has been appointed sales field mgr.. warehouse div., So-Cal Commercial, L.A.. according to Dick Freeman, director of markcting.

Paul Taylor is now the sales mgr. for industrials at Harbor Lumber Co.. San Francisco, reports Ike Zafrani.

R. Eugene Dunbar hts joined American Forest Products. Sun Francisco, as mgr., personnel dev. and training, according to Thomas L. Arnett' director. industrial relations.

Ken Guenther is now gen. development mgr.. new product lines, for GEorgia-Pacific's distribution div.

"Fiber Oriented" Hardboard

Louisiana-Pacific Corp. has signed a long-term agreement with MK-RDA, Inc., Portland, to purchase the newly developed "fiber orientation" process for manuf'acturing medium density hardboard panels, according to Harry A. Merlo, L-P president and Ronald Dorsett, MK-RDA president.

Unlike conventional hardboard manufacturing where fibers are randomly positioned on a mat, the new process aligns the wood fibers or particles in a single directionjust as they originally grew in the Iiving tree. The result is a higher strength-to-weight ratio with superior properties which far exceed conventional hardboard and duplicates the strength found in Iumber and plywood.

At L-P's hardboard plant at Oroville, wood fibers or particles will be polarized as they fall between electrically charged plates onto the continuously moving 8" wide mat. Between 40oio - 8590 of the total surface fibers are aligned depending upon the desired properties of the finished board.

Although the voltage required is fairly high, actual power consumption is light becasue of the closed circuit principle involved in the process.

Sterling to New Offices

Reflecting the needs of their expanding business, Sterling Lumber Co. has moved into bigger quarters at 1140 Mines Ave., Montebello, Ca., just a few doors down from their previous location.

The firm sells Ponderosa and sugar pine, incense cedar and white fir and is one of the few firms on the Coast that specializes in selling extra heavy thicknesses in shop and better grades of sugar pine, such as l0/4, 12/4 and 16/4.

Heading up Sterling is president Dick Stegall, v.p. Bob Smith and staffers Dick Aaland, Tom Upton, Art Ballou and Chuck Bridges. Founded in 1966, it sells mainly to retailers and cabinet and furniture manufacturers.

A separate, sister company, Sterling Forest Industries, sells raw and prefinished mouldings, cut stock and furniture parts.

1993 EDISON LONG BEACH,CA

r213r435-4.1.l

KnowYour Customer

By Ghlp Wood*

You have heard it said many times that to get orders you must "know your customer."

You have heard that phrase many times, but have you ever thought what that phrase means?

You must know what your customer buys.

The moss merchandiser does not buy the same thing that the contract yord buys. A small retail yard has interests different from the small cabinet shop. The pallet manufacturer will buy items that a contractor has no use for.

Consider the cabinet shop. He will talk about face frames, case ends, backs. drawer sides and bottoms. He will be interested in shop plywood, hardwood plywood, hardboard, particleboard, particleboard shelving, pine shelving and other items.

So, know your customer. Know what your customer buys.

Know his buying habits. Know how much he buys; know when he buys.

One customer I know tries to buy all his needs at the beginning of each month. Another customer I can think of likes to buy particleboard at the rate of 12 T&T at a time. A certain mass merchandiser likes to have his material arrive on Friday, just in time for the week-end. So, know when your customer buys and how much he buys.

In the meantime, keep offering him the items he uses or stocks.

Finally, know the signs that your customer uses to say '? want to buy now. " Your customer will send subtle signs when he is ready to buy. One customer that I know will never haggle about price until he is ready to buy. As soon as he starts to argue about the price, I know he is ready to buy. And I close the sale.

Key Points

(1) Know what your customer uses or stocks.

(2) Know how much he buys.

(3) Know when he buys.

(4) Know the signs that say, "I want to buy now."

'AlldghLn.wad

deailers amd ilook for performance ..'l}l

D&R supplies dimension lumber, precision-trimmed studs, cedar siding, shakes, shingles, moldings and many other specialty lumber items throughout the West . . . by the most efficient transport . . . rail, truck or ocean barge.

For nearly 70 years Dant & Russell has marketed forest products f rom the Pacif ic Northwest manufactured for the western construction market.

In Southern California, call our representative, A. W. "Art" Neth at872-1280 or 783-0544

New Fn@du@ts

qlnd selecled soles oids

Iorbetter morkefing

A Swlnglng Deal

Hardware to create new, different and low-cost swinging panel doors for small one and two-door openings is now being marketed by L.E. Johnson Products.

Series 1300 Panel Jacket Swinger features top-suspended doors. It permits the builder or homeowner to assemble doors in their choice of any type paneling from I l 8 to | 1 4" in thickness.

They also provide smoother operation than hinged doors because it operates on pivots. A substantial reduction in the number of inches that doors project into the room when open is another advantage.

The comolete installation. includine the door can be done with only a screw-driver, and requires only a few minutes to hang. Simple jamb alignment on top and bottom.

The sturdy, gusset corner construction provides extra strength for trouble-free operation. Exterior appearance is identical to the Johnson Series 1200, which is the original Panel Jacket hardware system design for by-pass doors.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena, Ca. 9ll0l.

lnduetrial Adhesive Available

Most widely used as a bonding adhcsivc in the lurnber and building industry, Wilhold Aliphatic resin wood glue is now available for all-purpose applications.

lderlly used fbr bonding porous and l'l()n porous rnaterials, plywood; balsa wotld; hardboard: it can also be used for lcathe r, fabric, cerarnics and plastics gluin-u projects.

Rcldy to use in plastic bottles, the gluc provides a fast grab with high

strength quality and dries clear. May be sandcd without clogging sander. Takes a stain and lacquer for finishing. Shock and vibration resistant, this new glue is reconrnrended for oroduction woodworking.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena, Ca. 91101.

Ductr In a Row

Deca-Duct, a new fabrication concept which oermits the fabricator to convert flat Fiberglas Duct Board into a l0-sided confieuration suitable for use as a round metai duct replacement is from OwensCorning Fiberglas. According to the company, ducts are air tight and have built-in thermal and acoustical insulation.

Deca-Duct is for use in all heating, ventilating or cooling systems operating at temperatures up to 250F; and velocities up to 2400 fpm. Properly installed, it prevents loss of energy due to leakage, eliminates noise due to expansion and contraction. and absorbs fan and system noises.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

Jlfly Halr Groomer

A massage and shampoo hair brush, all in one, is being introduced by Jitry Enterprises; this hair groomer is convenient for the hand and mighty good for head and scalp. Useful for brushing dogs and other pets, too.

Blister packaged, suggested retail 690.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca.9ll0l.

Power Tape Merchandlrer

Luf'kin has responded to the dealer who exclusivelv wants oower taoes with vellow blades bv introducins a new and improved merchandiser witt a markettesied selection oftapes and refills.

Featuring the Mezurlok with Cycolac chrome case, the compact YPT-18 wall merchandiser displays one dozen tapes: in the t/2" blade width, two each of 8', l0' and l2' lengths; and two each ofthe 12' , 16' and 25' lengths with 7q" blade. In addition, the unit, measuring only 12" x 31". holds one vellow refill bladi: for each tape model displayed.

It is comolete with merchandise and hooks, and ilrovides identification labels under each oroduct for easv re-order and inventory control. A rehll assortment (YPTl8A) of two products each is available.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll01.

Wholesale lumber is our only business

California Starfer Board, Canadian Spruce, Mixed or Straight Cars of Pine Commons & Ctears lncense Cedar, Green Wh{te Fir 2x4 & lxi

New Electrlc Flreplacc

A new electric wall-hung fireplace, the Mark 5440 has been announced bv Heatilator Fireplace.

Because its' simple installation requires no structural changes. it can be hung on one easily-mounted wall bracket in any room. lt is particularly well suited to apartments as it can be easily removed -and taken along when moving. lt can also be used in mobile homes, h ouseboats, cabins, offices. restaurants, motels. etc.

The heart of the fireplace is a realistic electric log that plugs into a standard I l5 v outlet. Room air enters louvered area under the raised hearth. is drawn bv fan through the heating element and returned to the room from under the flared hood.

The heating element and fan are thermostatically controlled as described and need not be used to obtain a realistic fireplace effect.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca. 9l l0l.

No Mo'Spll$ Splarh

Improvements in the Strathmore and Strathmore Brilliant line of dual control bathroom and kitchen faucets have been announced by Borg-Warner Plumbing Products.

Modifications include easilv reolaced valve seats. one-piece cast 6rasi construction, no-splaih aerators and a unique stem design and seal which prevent leaks and hold water temDerature and volume at any setting.

An acrylic-type polymer is used for the control dials. which are manufactured with a smooth outside surface for safety and ease of cleaning. Fluting inside the dials gives them the appearance of cut diamonds without troublesome polnts and grooves.

P;"'k;ting ;;r;ouirn.nt, i ncl ude fi lmshrink packing for the faucet and components which prevent parts loss and pilferage. The cartons feature color photographs of the product line in use. Easy-to-follow installation instructions are also provided.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca.9ll0l.

Wood Panelr In P.O.P. Dlrplay

A new p.o.p. display designed to promote its Tonetic Wood Stain line is offered by Pratt & Lambert.

Each of the 16 colors is shown on a %" x 2" x 4Vz" birch panel, all panels mounted on an easeled backeround also featuring a 4-color phoiograph illustrating a typical end use.

Three additional wood panels show the variety of lusters available. Unit comes packed in individual shipping carton, ready for use as a free-standing display using double-easel or as a hanging display using 2 grommeted holes at top.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca. 9l l0l.

All-Weather 1 0-Door Unlt

A new all-weather vinyl-covered package system thlt does not require seasonal indoor warehousing is front Ever-Strait Door.

Called "Factory Unit". it contains l0 factory pre-hung doors. The package is covered by a tough film that provides all-season protection for outside warehousing or on job-sites.

The builder may specily right or lelt hand swinging doors. however. each Factory Unit must contain l0 doors of the same type. All entry systems in the package are standard bored. The packaging is available onlv for EverStrait's popular E- | door.

A selection of .decorative moldings is also available. With a minimum additional equipment cost. the builder can purchase a decorative molding installation package that enables him to offer | 8 elegant designs. The package lets the builder convert the basie door to anv of | 8 styles.

WRITE: The Merchant Magazine. 573 So. Lake, Pasadena, Ca. 9l l0l.

The Tler That Blnd

Simpson Co. has an attractive pointof-sale steel display rack for showing its Strong-Tie connectors.

The 4' high display merchandiser snaps together easily for simple assembly and easy placement. Adjustable tray dividers allow for display flexibility of product.

lndividual sales Dromotion cards illustrate product and easily slide into channel frame.

WRITE: The Merchant Masazine. 573 So. Lake. Pasadena. Ca. 9fl0l.

What a Contactl

Miracle Adhesives Corp. has added a new non-flammable I.5 fiuid oz. "Contact Magic" contact cement to its carded line ol home repair adhesives.

The new waier-based product has no fumes and is completely safe to use. It bonds leather, wood, paper, rubber, fabric, canvas, cork, felt and styrene plastic foam - on contact. The attractive full-color blister package incorporates photographs, illustrating typical uses.

WRITE: 'fhe Merchant Magazine, 573 So. Lake Ave., Pasadena. Ca. 9r r0l.

An automatic shut-off stons the unit when the water level gets t,io lor.r for proper operation and a fill-light goes on to alert you that it's time for a "fill-up." And even the fill-up process is simplified by the inclusion'ofan easilr read hllmark.

Maintenance is extremely easy because the lid. pad. rollers and bracket.s are easily removed from the housing for cleaning.

Hidden casters and an iniectionmolded. polypropylene. one-piece. furniture-styled cabinet in a light walnutgrain finish combine to make the humidifier look like a handsome accent piece.

Suggested retail price is $69.95.

WRITE: The Merchant Magazine. 573 So. Lake. Pasadena. Ca. 9l l0l.

New Decorator Caulk

Tub-n-Tile, an acrylic decorator crtulk. hrrs been addcd ttl the Wcldr.rood line ol'caulk, patch and glazing supplies. It is available in six contentDorar\ dcc()ftttor coltlrs lor usc around'bathroonr. kitchen sinks, bathtubs. showcr stalls and tile countertops.

The inrproved gloss acrylic lbrnrula tools with a u,et linger and cleans up with water. It's non-toxic and there's no ollcnsive odor. Resistant to ntold and ntilderv, it dries to a tough. rubberv h()nd thilt will not shrink. but t ct is llexihlc lbr yeurs.

Vernco's humidifier Model V2004 provides the many benefits of increased humidity and reduced heating costs. It is designed to handle the humidifying requirements of medium-sized apaitments and small homes.

Available in 6 ll. oz. tubes and standup.l2 and l2 pack nrerchandising dispfays with assortments in 2t/q ll. oz. cardcd tubcs on self-standins or pcgglhle plastic rlck.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

H umldlller lor Home-Heatlng

PACKAGING for new Shingle Interior-Tex cedar shingles in Shakertown 48" panels is designed for dealer and customer handling convenience and product protection. Each carton contains 10 self-aligning panels to cover 26 sq. ft. Simple instructions Jor installing to interior walls with nailable surfaces or to nailing strips is included. lllustration on carton shows customers how shingles with bold, swirling knots and contrasting grains can create beautiful accent walls in new or remodeled homes, aparlments and offices.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 91 101.

Bath Accessory Line

Two new visual pack self-service merchandisers framed in Avocado Oak have been added to the Lawson All-American Bathroom accessory line.

Nine antique brass or pewter accessories are mounted in the upper portion of the display on an attractive yellowgreen contemporary background. Directly below this display area is backup stock of visually-packed individual items, on hanger brackets, 6 each of 7 projecting fixtures and 3 each of 2 recessed fixtures.

Free Reader Service

For further informotion on oll New Products ond New Literoture, wriie fhe Merchanl Mogozine, 573 So. Loke Ave., Posodeno, Co. 9l l0l. Pleose mention issue dote ond poge number so we con process your requesl foster! Thonks.

The projecting pieces are fabricated of die case Zamac metal, the recess pieces of drawn seamless brass and finished in .antique brass or pewter. This subtleness of tone provides another dimension to the skill of the decorator in expressing high fashion bath or powder room otffifrrBr rn" Merchant Magazine, 573 so. Lake, Pasadena, Ca. 9l l0l.

Oulckle Bondlng Llquld

Industrial strength Zipbond contact cement bonds most materials almost instantly. No pre-mixing necessary, use liquid directly from I oz. squeeze applicator bottle or from production line dispenser. No heat or pressure treatments needed, sets up quickly at room temperature.

It is impervious to most chemicals, weather add temperatures. Its bonding strength is not affected by most solvents. Low viscosity allows Zipbond to seep into tiny spaces most adhesives can't penetrate. Economical, one drop covers a I inch souare area to form a colorless transpareni bond.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 9l l0l.

New Shutter Line

A full line of decorative shutters molded in high density, sculptured polystyrene, with a deep wood grain texture and open louvers are from Certain-teed. The shutters are offered in six colors, considered compatible with any color of siding available. They may be repainted should a homeowner desire to change his color scheme.

The shutters are in I I lengths ranging from 36" - 80" and all are approximately l5" wide.

They may be fastened with 2t/2" aluminum screws, packaged with color coded caps, or with "Sure Clips", an elongated "U" shaped gadget, that is affixed to the wall, and upon which the shutter is positioned and snapped in place. Application instructions are packed with the product.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena, Ca. 9l l0l.

Ncw Clay-type Brlck

Dacor Inc. has a new 4' wide gondola showing packages of their new Used Colonial.

Each package of Used Colonial holds 30 bricks and covers 5 sq. ft. of space. The new brick is for interior use only; is non-combustible, and will adhere to any clean, solid surface when used with regular Dacor mastic.

With Used Colonial, Dacor presents its fourth variety ofdecorative brick wall facings. The new clay-like product is the same size, color and texture as the original lightweight brick of 9 years ago. The new brick was produced without some of the ingredients now in short supply, and cost is considerably less.

WRITE: The Merchant Magazine,573 So. Lake, Pasadena, Ca. 9ll0l.

Super Stomper

"Super Stomper" from Stone

Construction Equipment, Inc. delivers a powerful 1750 lb.'blow,700 blows per minute, yet weighs only I l2 lbs. . Hi-tensile steel components complete- ly enclosed operate'in an automatic lub:ic.ation sysGm: a service free design.

Quiet operating, six cushion mounts isolate vibration from the operator. It is powered by a 4.5 hp. Chryslbr engine for neavy dutv servlce.

WRITE: The Merchant Magazine,573 So. Lake, Pasadena, Ca. 9ll0l.

Free Reader Service

For further informolion on oll New Products ond New Lilcrolure, write fhe Merchanl Mogozine, 573 So. Loke Ave., Posodeno, Cq. 9l l0l. Pleose mention issue dote ond poge number so we con process your request foster! Thonks.

Flx-lt Promotlon

The Fix-It Kits in the Fix-It pak, an assortment of Dow Cornine silicone rubber caulks and sealers i-n a selfshipping display, is the featured item in their 1974 Fall promotion.

Dqqigled to lell out in 30 days or less, the Fix-It Pak contains white and clear silicone rubber bathtub caulk and sealer in 3 ounce tubes or 12 ounce cartridges. The display takes only 2 sq. ft. of fl-oor or counter space and including special deal pricin_g of 5Vo otr, returns-approximately $75 retailer profit.

The- promotion iuill be backed with national t.v. advertising on major sports programs this fall andl/z page consumer testimonial ads in consumei magazines; a combination designed to reach 6l million potential cust6mers.

WRITE: The Merchant Magazine,573 So. Lake, Pasadena, Ca. 9l l0l.

Gonconlrallon Fhf fu fia gilt la tfte Wolt lr inportrd rnd domeltlc pentling,. rh$gtuitl plywood, plywood ridlng plui

Ready.To-Flnlrh Bookcare

A ready-to-finish bookcase with transparent plastic doors and adjustable shelves to accomodate various sizes has been announced by North American Furniture Co.

The 36" x l0Vz" x 36" hish bookcase is crafted with blocked and Elued framine and mortise and tenon joints. Made oT kiln-dried knotty pine, tfie case is sanded smooth, ready for natural finish, stain or paint, if desired, to match existins decors. Hinged doors are glazed wit6 shatterprooflransparent plaitic for safety.

Retail priced at about $54.95, it offers a. substantial saving over finished verslons.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena, Ca. 9l l0l.

One beam or a carload

mfil$'"l.l',fi** ffi

Back in the Saddle

Mcrccr Plastics hus an innovutivc. cost-saving door-saddle (see photo) spccilically lbr the residential market

that conrbines the l'unctions of doorstop, threshold, and weather seal.

An important feature is a flexible vinyl gasket as an integral part ol the saddle. The gasket acts as a cushion and, in closcd-door nosition. serves as an cflcctive weather seal.

For indoor and outdoor use. it bonds ctiiciently with contact bond cement or two-laced tape. I'itting can be done in minutes with a handsaw or sharp knile. It does not require caulking al'ter gluedown, will not corrode, and never needs painting.

It cornes in 3' lengths; 2 7:" width; and rr:" height tapering to zero. The product is uvuilable in 3 colors and is specially packaged in attractive'over-the-counter' display cartons, l2 saddles per unit.

WRITE: The Merchant Magazine, 57-l So. Lake, Pasadena, Ca. 9ll0l.

For the Long and Heavy

New high-strength, cantilever shelving accomodates items too long for ordinary shelving, too light for racking and too valuable for open floor stocking, according to the Hallowell div. of Standard Pressed Steel Co.

"Erectomatic" Cantilever Shelving eliminates the front posts that block many items from standard shelving un-

its, yet can hold up to 4,000 lbs. per shelf uprieht. 'Tfiis combination of accessibility and high strength makes cantilever shelving ideal for retail display or industrial and commercial applications.

All shelf comDonents of the cantilever storage units clip together, providing a self-locking feature for easy assembly. This eliminates any cutting to fit. Cantilever is available in single - or doubleface models (shelves on one side or both) 7'3', 8' 3" or l0'3" in height. Shelfwidths are 36'. 42', 48'.'72'. 84" or 96" and depths are 1 8", 24" or 30"

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca.9ll0l.

Garage Door Goodler

New garage door replacement hardware center for do-it-yourselfers takes only 6 sq. ft. offloor space.

Calder Mfg. Co. has put together a complete selection of hard-to-find. universal parts for garage doors, and is offering it - with a free, self-selling display rack - to building supply/hardware dealers.

Each hardware piece is individually packaged and labeled. including installation instructions for the d-i-yer. Display is ideal for island, or against-the-wall use.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena, Ca.9ll0l.

Replacement Wlndowr

A completely redesigned model 105 aluminum replacement window bv Season-All I'ndustries has deeoei channels for better sash operation in larout-of-square openings. 'a screen track lor half or full screens (which will allow movement ol upper sash without removing screen), and improved lock, a new spring-type alignment clip (for easier positioning during installation), and standardization of all panning systems for the commercial as well as the residential model NuPrime reolacement windows.

They are designed to completely replace old, worn-out windows. They're furnished as comoletelv assembled units. custom measured' and individually made to exactly fit each opening into which they are to be installed. They eliminate the expense of modifying the window opening. They install from inside the building (usually in about 20 minutes per unit using only simple tools), making ladders and scaffolding un necessary.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

Retall Landrcape Syrtem

The new Firks Communicator retail landscape system is available in a number of standard as well as custom configurations in sizes from 250 - 1,000

sq. ft. A unique feature ofthe panel construction is that they offer two good sides of either clear or opaque materials. thus offering interesting visual effects when used as either a corner or island location.

Since it requires no architectural changes in the tjuilding in which it is installed, it can normally be put in place overnight. Communicator is engineered to accept a standard line of lighting and shelving fixtures, which are also available from Firks.

It has a wide application as a gift or gourmet shop. an information cenler in a real estate development. shopping center kiosk, display area in banks, museums and galleries, department stores. mass merchandisers - almost anywhere a landscape system concept can be put to profitable use.

WRITE: The Merchant Magazine. 573 So. Lake, Pasadena, Ca. Sl"lOI.

Who took the Gall?

"The telephone with a memory," Memory Phone, is a product of Ford Industries, Inc., of Portland, makers of Code-A-Phone, automatic telerrhone answering and message recording systems.

"Memory Phone" is a uniquely designed "dial-in-handset" telephone with the capacity to automatically

answer your telephone, deliver a short message in the subscriber's own voice to persons calling, and then record the caller's messages for playback at the subscriber's convenience

It provides a full time answering service when the subscriber is away and eliminates the necessity for answering the telephone when the subscriber wishes not to be disturbed. With the "memory" device switched off, it operates as a normal telephone.

The unit stores fifteen incomins messages up to thirty seconds long. with full telephone fidelity, and provides visual indication of the number of messages recorded.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca. 9l l0l.

Bob Theetge Dick Theetge

Promoting Plywood Sales

Now dealers can promote plywood sales through three special training programs, designed for sales people, the do-it-yourselfer, and the builder, available on a free 30 day loan from the American Plywood Assn.

Each contains 35mm color slides, a script, a prerecorded cassette, and literature.

The Dealer Training Program covers the most common question about plywood specifications and usage and explains the APA grade-trademarks in a 30 minute presentation.

FAMOWOOD

Ready

The Do-It-Yourself Program, ideal for homeowner clinics, shows home projects from the planning stage, through selecting the right materials and tools, to finishing the plywood in this 40 minute presentation.

The Builder Training Program, running just 20 minutes, brings this important customer up to date on the latest in plywood, floor, wall and roof systems.

The programs are also available at $25 each for the dealer's permanent use. Just write the American Plywood Assn., 1119 A St., Tacoma, Wa. 98401.

Wait'll the Sunshines, Nellie!

Ayailatle

DESIGNED TO test alternative power sources in the iace of energy pollution problems, the Copper Development Assn. "Decade B0 Solar House" will use the sun to replace approximately 60% of the consumptron o{ conventional home energy. To be conslructed near Tucson, Az., the breakthrough house is described as the first practical solar home. Dominant element is lhe solar-energy-collector copper roof; a dramatically sloping copper roof floats over a sprawling, lowslung slructure. lt consists of a large living room called an Arizona room overlooking the pool and cabana area, dining room, study, 4 bedrooms, 4 baths, kitchen, utility rooms, 2 cat garage.

Special & Stock Doors r

Over 500 Sizes & Kinds -

LIFT TRUCKS

(Continued from page 12)the smaller "cushion tire" solid vehicles. Therefore when space is a concern, cushion tires are generally the best choice.

(6) Should the operator walk or ride? The primary consideration is need to cover distance quickly without undue operator fatigue. Is the distance short? Consider using walkie trucks, which are low in initial cost and are extremely maneuverable, an important consideration when you are loading trailers with palletized material. When material must be moved over long distances, a riding operator helps move material faster. The operator's productivity tends to last through the working day with minimum fatigue.

(7) Should the riding operator stand or sit? Where operators are on and off trucks constantly, a standing position is usually preferred because operators can mount and dismount readily. Consider that the operator who requires more head room, while standing all day, suffers from fatigue which lessens productivity. Sit-

down trucks, on the other hand, offer operators more comfort and usually permit better access into and through low clearance areas.

(8) Specialized trucks. For picking orders, the best selection is often an order picker, whose operator stands on a platform behind the load and rides up and down with it. He can control truck travel and lift from the platform, selecting material from rack shelves and placing it on pallets. For carrying long, narrow loads in very narrow aisles, sideloaders are desirable, some are electrically operated and are used indoors, often in conjunction with cantilevered racks. The operator stays in his compartment at ground level. Sideloaders are also used for much heavier loads, in which case diesel power is used. Pneumatic tires permit operation over unimproved surfaces and out of doors. Another device for long load handling is the straddle carrier, usually an engine-powered machine which moves around and over a load like a chair over a toy. Loads are picked up by shoes or swinging fingers which move in under the load. A load supporting surface can also be swung un-

derneath the load from the side.

Sideloaders and straddle carriers handle loads of great size and weight including 40' cargo containers used in ocean transportation.

Redwood Demand Gontlnuer

A wealth of consumer interest this summer in home remodeling projects using the lower cost garden grades of redwood (commons) is reported by the California Redwood Assn. Good news for dealers, says CRA, is that these grades are still in ample supply.

The uncertain housing market and record mortgage rates have convinced many homeowners to remodel their present home rather than buy a new one, and outdoor projects using garden redwood have become increasingly popular.

Energetic promotion of redwood commons, aimed at both consumers and specifiers, is continuing, and dealer sales aids are available. Many dealers have found CRA's popular new "how to" booklet, "Redwood Garden Structures You Can Build," to be an excellent consumer sales stimulator.

BLACK BART Hoo-Hoo club's annual Ft. Bragg bash drew nearly 75 recently for goll, socializing and a talk on deep sea fishing plus some door prizes. Present were (1) Marion Ward, Fred Holmes. (2) Bob Jensen, Joe Bowman, Joe Mayfield. (3) Don Sundstrom, Rick Curb;

that's Jim Frodsham in background. (4) Dave Harrison, Don Michaelson. (5) Merl Tanner, Louie Loosely, Bill Niesen, who was program chairman. (6) Roger Howard, Pete Parrella.

ANNUAL SPORTS DAY' by San Joaquin

Hoo-Hoo Club, drew more than halJ a hundred to the Kingsburg club. Gary Johnson was gen. chairman; 1st low net in the golf was won by Brooks Shafler, low gross by Bill Oberholser. (1) Bill Oberholser, Roy Parsons, Tom Martin and Jim Froggett, winners

of the Seouoia Forest lndustries Team Trophy. (21 Gary Johnson presenting high gross prize to Harry Ervin. (3) Bernie Barber, Jr. awarding main raffle prize to Arlie Ralls. (4) Chuck Wills, Pacific Forest Products; Damon Bailey, Valley Wholesale; Gary

Hodges, Hodges Building Materials; Arlie Ralls. (5) Brian Bonnington, Roy Parsons (wearing glasses), Bill Oberholser, Jim Froggett, Tom Martin, Elmer Rau, Craig Gaff ney. (6) Frank Montevecchi, Dick Kennedy and Elvin Haworth.

, Dealcr Butlnerl Study

Sales of consumer-oriented lumber/building materials dealers in 1973 rose nearly 15% over 1972 volume levels, according to a new complete cost-of-doing business study by the Home Center Institute and the National Retail Hardware Assn. on the nation's 2,000- plus consumer-oriented lumber/building materials dealers.

The study shows that lumber/building material dealers with retail sales floors operated on a 25.85% margin and showed a net operating profit of 3.53%. Net profit before taxes was 4.98%.

Average annual volume of the 307 dealers included in the study was $1.02 million and average inside selling area was just over 5,000 sq. ft. There are approximately 2,000 consumer-oriented lumber/building materials dealers in the country according to NRHA/HCI research director Richard A. Falk.

These dealers generated an estimated $2 billion dollars in volume during 1973 and make up the third prong of the concentrated hardgoods market which accounted for over $12.7 billion in volume during 1973.

The nation's 24,500 hardware stores did over $4.7 billion in 1973 while 5,200 home centers accounted for over $5.9 billion in 1973 sales.

Reporting lumber/building material dealers enjoyed a 22.76% profit on investment and turned their stock 4.8 times, had sales per sq. ft. of selling space (excluding outside sales area)'of nearly $200 and reached an average sale-percustomer of over $37.

16 New Memberr For SJ Club

Sixteen new members have been initiated into the San Joaquin Hoo-Hoo Club at its annual meeting in Madera, Ca.

New on the roster are: Wm. R. Smith, James H. Pickel, Norman J. Morrison, John J. Taylor, Richard E. Hipkins, Max Dazey, Michael A. Bakula, Robert S. Johnson, Bill L. Greer, Harry F. Ervin, Roy A. Parsons, Jerry W. DeCou III, Robert E. Bretz, Frank R. Talcott and Robert L. Nieson. Officiating at the concat were: Don Johnson. Jean Hartsock.

Steve Perrittee, Tom Lampe, Dale Smith, Mike Parli, Craig Gaffney, Bob Schlotthauer, Gordon Knott and Bernie Barber, Jr.

Newly elected officers are: president, Don Johnson; v.p., Norman Griesbach; sec.-treasurer, Bernie Barber, Jr.; vicegerent snark, Jean Hartsock. Directors: Craig Gaffney, Bob Schlotthauer, Normen Cords, Wally Kennedy, Ted Mathews.

Stud Grade Uro Up

Stud grade has in three years forged to the top in the Western species market for 2x4 lumber 10 feet and less in length, almost replacing the traditional threegrade sorting of construction, standard and utility.

The unexpected rapid rise of the new stud grade in the past year is shown by tabulations of lumber shipments by the Western Wood Products Assn. This grade was placed in the rules in 1970.

More than 55% of the 2.279 billion bd. ft. of 2x4 stud-length lumber shipped by Western mills in 1973 was stamped in stud grade,

estimates WWPA's economic services department.

Its ratio has continued to rise swiftly in 1974. In a recent week, 84% of Douglas fir surfaced dry was graded stud, along with 57% of the D-fir surfaced green. Average for all species cut into wall studs is well above 60%for stud grade.

Its growing popularity with U.S. builders is obvious from the trend, and it is acceptable under all model codes, WWPA pointed out. Actually it tests out higher than standard grade in strength.

"The minimum piece of stud grade lumber is 42% stronger than the minimum piece in standard," explains Neal Pinson, technical services director. "The key here is size and location of allowable knots.

"Edge knots are allowed only up to l3/+" in width in the stud grade, compared to 2" in standard and 2Vz" in utility. Center knots may be up to 2t/2" but they must have sufficient fiber on both sides to assure the required strength.

Stud grade includes nearly all of the standard and better, and a large portion of utility.

Hardwoods of the Pacific Northwest

ffl HE incomparable hardwoods

I of the Pacific Coast are commanding more and more attention throughout the nation and abroad.

Relatively unknown and neglected until recently, they are now finding increasing uses in fine furniture, paneling, interior trim and flooring for homes and public buildings; as cut-up stock for a multitude of industrial applications; as pulp for the production of fine printing papers; as veneer stock; in the manufacture of particle and hardboards and excelsior; in the production of charcoal and the extraction of useful chemical derivatives.

Heretofore, the hardwoods of the Northwest have been neglected, overshadowed by the big firs and

Story at a Glance

Once considered "weed trees," the hardwoods of the Pacific Northwest are now highly prized and are finding increasing application in a variety of uses.

"weed trees," a nuisance and fit only for extermination; yet the hardwoods of the Pacific Coast constitute an enormous and virtually untapped resource that stretches from Alaska into California.

other softwoods. The lumbermen who had been lavishly cutting vast virgin stands of the latter paid scant attention to the native hardwoods.

In fact, they regarded them as

Believing that this great natural resource presented an unrivaled and challenging opportunity for the industrial expansion of the West, the Northwest Hardwood Association was formed several years ago by a small group of men who had a vision of the potentialities in this field and joined hands to capitalize them. The healthy growth in membership from this small beginning testifies to the soundness of their convictions.

Forcd Productr Mctrlcr

Forest Products In Terms Of Metric tJnits, by A. Binek, a 96-p. publication provides conversion tables and factors for all stages of wood processing. Also included are weight, volume and stowage of florest products.

Orders ($19.60 per copy, Canadian funds) should be sent to A. Binek, P.O. Box 7, Westmount, Quebec H3Z 2Tl, Canada.

Virtures Of Vinyl Sldlng

Vinyl siding and vinyl accessory products from Certain-teed Products are detailed in new four-color products literature available in 8t/2" by I l" loose leaf style.

World Timber Situatlon

" Timber: Llorld Resources and Reserves and United States Policy," by Edward P. Clitr, former chief of the Forest Service, is now available in a colorful booklet published by the National Forest Products Assn., 1619 Mass. Ave., N.W., Washington, D.C. 20036.

New Sidings Laterature

Publishers Forest Products has two new full-color product information sheets featuring Western red cedar and Douglas fir plywood sidings.

Mctrlc Convcrrlon Chrrt

A free handy pocket card showing metric conversions for olvwood and doorskin thicknesses of | 1 64i'through l " (.3969 - 25.4 mm) has been published by Sand Door & Plywood Co.

Sidings Optlons

Product information for U.S. Plywood's range of exterior cladding linesis illustrated in four-color brochures. Detailed application and finishing instructions and technical data for their textured and smooth plywood sidings; stone-aggregate and mineral-fiber building panels and hardboard siding facilities selection.

Glulam Computer Program

A computer design program for structural glued laminated timber beams has been developed by AITC: "Analysis and Design of Statically Determinate Glued Latttinated Timber Beams, With or llithout Cantilever Overhangs." The short ti-

tle for the program is Woodbeam; and it is available on the General Electric Mark III time-sharing computer system; available at no charge from AITC, 333 W. Hampden Ave., Englewood, Co. 80110.

Remodeling Estimator

The new two volume Home-Tech Estitnator, reflecting current wage scales and materials and materials costs as of January, 1974 is newly available for distribution. Write: Home-Tech Publications, 7315 Wisconsin Ave., Washington. D.C. 20014.

Commo Back-up Aldt

"Checklist for Communicators" is a listing of films, pamphlets, posters, presentations and broadcast materials and other items available from national and regional forest industry associations for employee meetings, local service clubs and organizations. Contact the American Forest Institute, l6l9 Massachusetts Ave., N.W., Washington, D.C. 20036.

Free Reader Service

For further informolion on oll New Products ond New Lilerolure, write fhe Merchont Mogozine, 573 So. Loke Ave., Posodeno, Cq. 9l l0l. Pleose menlion issue dofe ond poge number so we con process your request fqster! Thonks.

"Greenpolc" Brochule

J.H. Baxter Co. has a new, l2-p. booklet, "Qreenpole Homes" thal features design ideas using Chemonite pressure preserved poles as the principal construction element.

Storage Calalog

Hallowell Div., Standard Pressed Steel Co., has a 128-p. catalog on steel shelving and storage iystems. iteel shop equipment and industrial furniture.

Brite-Stripes

AFCO Industries has a new 6-o. color brochure describing "Brite-Striires," a durable, stain-resistant 4' x 8' panel featuring baked-on, fade-free colors.

Ncw Frclght Rrtcr

The Western Wood Products Assn. revised Freight Rate Circular No. 980, reflects the June 20, 1974 rail rate hike. The 32-p. $8 circular provides rapid reference for estimating lumber rates from representative points in the West to Intermountain and Transcontinental Territories. Also available is WWPA's 40{ Revised Freight Rate Map.

Registers & Grills

Availability of a new 36-p. free catalog/price list of registers and grilles is announced by Standard Stamping & Perforating Co., 313l W. 49th Place, Chicago, lll. 60632.

Tclllng Your Slde

"Telling the Story" (A Guide to Better Press Relations) is a shirt-pocket size pamphlet which non-professional communicators such as mill managers, personnel directors and foresters, will find helpful in dealing with local newspapers. Contact the American Forest Institute, l6l9 Massachusetts Ave., N.W., Washington, D.C., 20036.

Plartlcr Encyclopcdla

A new 240 p. free reference book, "The Encyclopedia of Plastic Piping Systems - 1974", is available by writing: "Encyclopedia", Plastic Piping Sytems, P.O. Box 269, South Plainfield, N.J. 07080.

Saw Bladc/Toollng Catalog

A new 22-p. catalos and user's suide for carbide tipped sail blades and'cutting tools has been published by A-l Carbide Corp.

Redwood Plywood

Redwood Plywood Guide, a new 8-p. color booklet by the California Redwood Assn., is an excellent dealer sales tool, especially for builder use. It presents a variety of redwood plywood applications with color photographs, and details uses and characteristics.

Anderrcn DIY Dealcr Ald

Andersen Corp. has a booklet on window installation prepared especially for do-it-yourself custoiners cilled "'Easy Ilindow Installation"

Lctt@rDs

LOST & FOUND

A.D. Bell, Jr., publisher

The Merchant Magazine

573 S. Lake Ave.

Pasadena. Ca. 9l l0l

Dear Al:

On page 19 of your May 1974 issue under News Briefs you have an article about Ed Stamm of Tumac Lumber.

Ed Stamm and I first became acquainted at the Western Student Body Presidents Assn. in l94l at Catalina Island. In addition to this Ed Stamm was a well-known football player at Stan ford.

I lost contact with him over the last l0 years. I would appreciate your forwarding his address to me. or sending this letter on 1o him so thut he mrv write me.

Kindest regards.

Bill Daily

Ed Holderness Supplies, Inc.

P.O. Box 4907 Tucson. Az.857l'7

You'll find Ed at Tumac Lumber Co., 1008 S. W. 6th St., Portland, Or. 97204.-AL

DOESN'T COVER IT

David Cutler, editor-manager

The Merchant Magazine

571 So. Lake Ave. Pasaderti.r. Ca. 9ll0l

Dear Mr. Cutler:

I have read the Rinfret Report /see The Merchont, Jul.r' pp.ll-12l and also Ralph Lamon's analysis of the same and must concur with Ralph's reasoning.

The Rinfret Report, as we all recognize, is superb for what it covers. Unfortunately it just doesn't cover enough to analyze the true effects of the many facets of government.

W.S. "Sam" Witzel

Sierra Pacifi c Industries

P.O. Drawer Y

Arcata. Ca. 95521

LUMBERMEN AT WORK

Dt:ar Dave: I am enclosing a picture ol the day's catch off Mazatlan, Mexico, that Don Mueller and I, and our wives caught.

OOOF DEPT.

Dear Dave, Calling your attention to page, thirty (30) of the June issue. Thanks for the oublicitv. but neither "Grandma Jo" hor "Giandpa Jim" have ever worked at Minton's.

Although Herb Eaton of Minton's and I orobablv go to the same barber. he rr muih oldeithan I. Could this be the confusion?

All in fun, and thanks,

Jim Webber

Hubbard & Johnson Lumber Co. 1737 El Camino Real lvlountain View, Ca. 94040

SHRINE OF FIXED A88ET8

Dear Dave:

Congratulations on your fine editorial in the June Merchont titled "Don't Imorove It To Death."

-

Four days of fishing produced similar catches with one exception: the sails were plentiful, but the- Marlin scarce. The one in the center being the only one caught, weighed 184 lbs. and took me 45 minutes to boat it.

If you like fishing, here's the place to go.

R.J. Herberle

Regional Sales Manager

Louisiana-Pacifi c Corp. l5l ll E. Whittier.BIvd. Whittier. Ca. 90603

WIDE READERSHIP

Dear Dave:

Thanks again for the nice write up you gave me in your September 1973 issue. I thought you might like to know that, as a result of it, I have received many letters from former customers and friends, some I have known for over fifty years, in the months since the story appeared.

I have always enjoyed reading the magazlne.

Glenn O. Fogleman

Hotel Vosburg San Jacinto, Ca. 92383

How true are the statements you have rnade about what some of us in the industry succumb to without making our own analysis of our customers' needs, as well as our financial and managerial abilitv to meet those needs.

Pebole like mvself have been preaching this theme to dealers for years: bit it is doubly important that those of you in the media, who influence a great deal of our thinking in the industry, recognize and speak out to those who would break the ordinary dealer by worshipping at the shrine of fixed assets or a monument to his pride.

With best personal regards and hoping to see you on the circuit in the near future. I remain.

Yours sincerelv.

Everett B. Yosi

Paul Ely & Assoc.

1910 So.44th St.-Suite l0l Omaha, Nb.68105

AWARD WINNER

Dear Sirs:

We were also awarded Simpson's million lbot award for redwood distribution in 1973. You mentioned several othcr companies in your May issue.

Wc enjoy and lind lour mugazine rcry h elpf'ul.

Si ncerely,

Perry O. Gooch

lnrperial Wholesale

ItJ76 Fortune Rd. Salr Lake ciry, ur. 84101

Positions wentcd 25( a word, minimum 22 words (22 words = SJ.50). All othcrs 3JC e word, min. 20 words (20 words = t7.00). Phonc numbcr counts as onc word. Boxcd rds tl cxtra. Fancy hcadline or bordcrs $2 crtr.. Box numbcrcd ads add t|.50.

HELP WANTED

PUFCHASING

& PRICING

Position for volume lumber companv. Must have heavy Iumber yard eiperience. Old line company: health insurance. profit sharing. pension benefits. 5 day week. $900 i monrh to start. Send reiume to Box 128. c/o The Merchant Magazine.

SALESMAN

Well established L.A. area distribution yard with mill facilities needs aggressive young man for LCL, direct and millwork sales. Experience helpful, but not required for right man. Write box 98 c/o The Merchant Magazine.

SHIPPING/RECEMNG manaqer. lumber & pallets. Must be experien-ced with West Coust species. grades. tally. etc. Excellent opportunity lor grou th with Anaheim. Cd.. manufacture-r. Call (213) 687-0545 or (714) 533-4940.

LUMBER TRADER with experience in prime spruce and cedar. Direct sales. Liberal financial arrangements. Reply Box 127, c/o The Merchant Magazine.

G0assfif fied Adventflscm@mts

HELP WANTED

TOP FLIGHT executive secretarv. full time. Hardwood experience requirld for old established wholesale hardwood lumber company. Telephone (213) 5834511.

RETAIL GIFTWARE

UNUSUAL OPPORTUNITY for asgressive husband/wife team to purchase leading Lodi, Ca., gift, snnll appliance retail store. Owner rctiring after many happy years in business. Long term lease avail.

1)owntown location, city parking ldjlcent. Bunk of Arnerica muin branch across street. Rear entrance rrdjacent to J.C. Penny Dept. store entrance. Population 30,000; shoppin-u area 50,000. Excellent major lincs ol' rnerchandise, clean inventory. Approx. $50,000 needed to handle, Contact Lewis & Thompson, Realtors, ll S. Church St.. Lodi. Ca. (209) 169-5rJ06

LUMBER YARD (RETAIL), for sale, volume $3 million may reach $3.8 this year, old established fi-rm, Rio Grande Valley, Tx. Sale in confidence, by letter only. Bauman Realty, 204 Jersey, Normal, Ill. (309) 452-1177.

ls this your copy of The Merchant ?

Don't miss current trade news, merchandising ideas, reports of building trends, technical features, in-depth reporting on dealer activities, calendar of coming events, personals, news briefs, new products and literature news

Namcs of advcrtiscrs using a box numbcr cannot bc rclcascd. Addrcss all rcplics to box number shown in ad in care of Thc Mcrchent Mtgrzlnc, 573 So. Lrlc Avc., Prsedcnr, Crllf. 9ll0l, Dcrdllnc for copy ir thc 20th. To crll In rn rd:.(213) 792-109t or (415) ta66dt0.

MATERIALS WANTED

REWARD

For information leading to pine stud mills which rvill pull their clears for a premium price. $100 cash money paid upon acceptance first order. Steady source of 8' clear 2 x 4s needed. Reply to Box 6. The Merchant Magazine.

Attention Pine Oimension Mills

Premium paid for your clear, 2 x 4 and 2 x 6 pullouts. Accumulation basis. full truck and trailer lots. For company name and address, write box -5. c/o The Merchant Magazine.

SERVICES OFFERED

LUMBER HAULING

c-Q TRUCKTNc tNC. (213) 638-7ti5 I 5-501 East Century Blvd., Lynwood. Ca. 90161.

CONGRATULATIONS: You are reading one of The Merchant Magazine's best read pages! Use it yourself when you need a person, or ajob, or want to let the lumber and building mate rials industry know about ANYTHING.

Yes, I want to subscribe to the IITERCHANT ilTAGAZINE 573 So. Lahe Ave., Pasadena, Ca. 9ll0l 3 I year gS Q 2 years $8 D 3 yeare g7l D bill me tr Dtll m, cornpany I paym,ent encloced, lrn|l ilaGAZ[tE T0: tr tY HoilE tr ilY CoMPANY coMPAl{Y ilailE (lF AilY)__

NNtrRGHANT NNAGAZINtr tsUVtrRS2

lllllllllllllllllllilrlllllllll !os ANGEt ts AREAllllllllLllllrlllllllllllll1 [UT^8ET AND IUMEER PRODUCIS

SAN FRANCISCO

BUILDING MATERIA LS-PAINl-HAROWARE-ETC

SASI'J -OOOR S-WIN OOWS-MOU LOINGS

GUIDtr

GREATER BAY AREA

LUMBER AND LUMBER PRODUCTS

Amerrcan Foresl Products. (Newark) Inc hardwoods

Bonnington Lumber Co

Georgra.Pacrlrc Corp

Georg'a.Pac,l'c Corp {San Jose)

Georgra-Pacrf rc Corp. (Redwood)

Hrggrns Lumber Co lSan Jose)

Hrgqrns Lumber Co (Unron Crty)

1-1obbs Wall Lunrber Co. Inc

Loursrana-Paq|c Corp

MacBeath Ha/dwood

Nresen Forest Producls

Srmpson Eurldrng Supply Co

Srmpson Trmber Co

Twrn Harbo.s:-umber Co

9Jeslern Prne Supplt Co

West Range Corp.

Weyerhaeuser Co

BUILOING

SASH-DOORS-WIN

244-5840

Hunref Woodworks (213) 835-5671, (2131 775-2541

lnland Lumber Co {7141 877-2001 & (714) 544-4451

Lane-Stanton Lumber Co

Larry Larson Lumber Co

Loursrana-Pacrtrc Corp

Ma.auarl-Wolle Lumbe. Co

Mulual Mouldrng and Lumber Co .(2J3) FA i-0877

Nelh Lumber Sales. A W 12131 872-1280

Osgood lnc Boberl S

TREAIED LUMBER-POLES

Koppers Co Inc

Wendlrng-Nalhan Co

Calrfornra Redwood Assn

Redwood Inspeclron Servrce

Unron Pacrtrc Rarl.oad

ARCATA

(415) 692-3330 14r5) SU 1-5363

(415) 392.7880

(41 5) 392-7880

{415) 421-6030

Colony Parnls

Duo.lasl Faste^er

Natronal Gypsum Co

SPECIAL SERVICES

Calrtornra Lumber Inspeclron Servrce

Casella Transporlatron Co

Meca Sales & Assembly Co

Osterkamp Tf uckrng. Inc

ORIHERN CATIFORN

GRASS VALLEY {707) Ht 3-5031 lnland Lumbsr Co.

443.4878 REODING (2r3) 625.1494 6 (7r4) 998-r212

Srmpson Burldrno Supolv

Sourn bav Redwood Co

South 8ay Redwood Co

Southwest Forest lndustnes

Sterlrng Lumber Co

Sun Lumber Co

Tacoma Lumbef Sales, Inc

Twrn Harbors Lumber Co

Unrled Wholesale Lumber Co

vance Lumber Co

Vr.grnra Hardwood Co

Wendlrng-Nathan Co

Weyerhaeuse. Co. Warehouse (Anaherm)

Woodland Products Co.

TREATED LUMEER-POLES_PILINGS-TIFq

Treated Pole Eurtders. Inc ...... .. (714) 986-4466

Saq .Anronro Const (213) 865-1245 & {213) 773-4503

BUILOING MATERIALS_PAINT-HAAUWARE--ETC, MILLWORK-OOORS-MOULDTNGS

Alhambra Melal P.oducts.. .. .(213) 283-3731

Aderican Forest Products (Cerntos) a2t3i 773-9200

Bel'Arr Door Co

Berkot Mfg Co

Beverly Manutactunng Co.

Ca.ved Doors. Inc

Carroll Mouldrng Co.

Colony Parols

Oramond W Supply Co

Jamss P. Kinnsy Co.

Natronal Gypsum Co

Porter Co, Inc.. H. K.. Drsston Orv

Heeve Co

So-Cal Commercral

Arcata Redwood Co

Holmes Lumber Co. Fred C

Srerra Pacrlrc Induslres.

Humboldl Flakeboard Drv

Srmpson Eurldrng Supply Co.

Srfipson Trmber Co

Tacoma Lumber Sales. Inc

Twrn Hafbors Lumber Co.

Twin Harbors Lumber Co. (Redwood)

ANOERSON

Krmberly-Clark Corp

Paul Bunyan Lumber Co

CLOVERDALE

G&RLumberCo

Krnlon Orv. (Rolando Lumber)

Rounds Lumber Co West Range Corp

CORNING

Crane Mrlls

EUREKA

Loursrana-Paolrc Corp

Holmes Lumber Co., Fred C..

FORT BRAGG

Holmes Lumber Co. Fred C Nresen Foresl P.oducts

FRESNO

Ameftcan Forest Producls

Butler.Johnson Corp.

Georgra-Pacrtrc Warehouse

Hedlund Lumber Sales, Inc.

Selm2 Pressure Treatrng Co.

HOLLISTER

Nrcolel ol Cal'lornra. Inc. ..

RIVERSIDE & ORANGE COUNTIES AREA

Abrlrbr .{714) 546-6444

Amencan Oecorative Products .. .. ..(7,|4) 623-1265

Amencan Foresl Products, (Rrallo) ...(714) 875-1550

Amencan Forest Products, {Cer(los). Inc hardwoods

Blarne Orstftbulrng Co.

Chytraus, Oscar E. Co., Inc.

Grown Cedar Co.

Fremont Foresl Products -

ceorgra-Paciic Warehouse

Gugrin Transporlation Co.

Hobbs Wall Lumber Co., Inc. ..

STOCKTON

Ame.ican Forest Products .(209) 464-0661 & (209) 464-8361

VALLEJO

Arierrcan Forest Products, buildrng materials div..

CATIFORNIA

Natronal Soltwood Sales

Osterkamp Trucking, Inc. ..

Philios Lumber Sales .....

Producl Sales Co.

Rygel Lumber Sa|es

South Bay Redwood Co. ..

Soulh

EVERETT

WASHINGTON

Srmpson Eurtdrng Suppty Co

KIRKLANO

Srmpson 8u,ldr^9 Suppty Co

LONGVIEW

Unron Pacrlrc Rartroad

MOSES LAKE

Srmpson Bu,idrng Sugpty Co

OMAK

Brles.Coleman L umber Co

8rc o-K rnz ua

RENTON

Sound Floor Coverrngs Inc

SEATTLE

Duo-Fast WashrngtOn

Georgra-Pacrtrc Corp

Srmpson Trmber Co

Unroh Pacrlrc Rarlroad

SHELTON

Srmpson Eurldrng Supply Co

SPOKANE

Geo.gra-Pacrtrc Co.p

Thompson lrle Co Inc

Unron Pacrfrc Rarl.oad weyerhaeuser Co

TACOMA

Oregon Pacitic Industri€s

Amerrcan Ptywood Assn

Georgra-Pacrtrc Corg

Lundgren

Unron

WALLA

OREGON

coloRAoo

Co

Crawlord Ooor Sates {Chytraus, Co )

DENVER

Carpet SpecraIres Inc

Chytraus Orstnbutors

DG Shelter Products. Seru. Ctrs. Oiv.

)uo-Fast O€nver.

Georgra-Pacrtrc Corp.

Nalronat Gypsum Co

Koch Drst.ibuting Co.

Koppers Co.. Inc

U.S. Gypsum Co..

Weyerhaegser Co.

RYE

Ouke Crty Lumb€r Co, Inc

PACIFIC NORTHWEST STATES

BENO

Unron Pacrtrc Rartfoad

\206) 743-4222 coos BAY

{206)622.s0s8 CORVALLIS

Bonorngton Lumber Co

(206t 425.7300 OEXTER

Amer.Can Lumber Spectes

t5os) 76s-so50 EUGENE

At perrce Company

Amerrcan Fo.est products.

(509) 826-0064 OG Shelter Products, Mldgs Fremont Forest products...

Georgra.Pacrt,c Corp

t2}6l 228.2550 Intand Lumber Comgany Rolando Lumber Co

{2061 763-j776 Tw,n Harbors Lumber Co

(206) 486-0741 Un,on Pacrlrc Rarlroad

wHrrE crry

Amerrcah Foresl products.

1206t 426.2671 weyerhaeuser co

MEDFORO

AmerrCan Forest PrOduClS AilZona Box Co Arrzona Mrllwork Inc

Ouo-Fast Navalo Ouke C'ty Lumbe. Co. lnc

Fremont Forest Products

Georg'a-Pac'lrc Corp. Globe Internalronat ot Anz Weyerhaeuser Co

NEVADA

Nevada Whotesale Lumber Co

OG Shelter Products, Nrkket drv.

Unron Pacrlrc Rarlroad NEW

ALBUOUEROUE

Amencan Forest Producls

Chytraus. Oscaf E Co lnc.

Ouke Crty Lumber Co. loc

Georg'a-Pacrl'c Co.p

New Merrco Trmber Products

Frank Parlon Lumber Co

Sagebrush Sales

Weldon Trmber Producls weyerhaeuser Co

OGOEN

Georgra-Pacrtic Corp

Borse Cascade Corp.

SALT LAKE CITY

UTAH

Burton.Walker Lumber Co ., Capalol Euilding Materiats Carpet Specialists. Inc.

Chytraus, Oscar E. Co., Inc

Georgra-Pactlrc Corp..

Inland Wholesale Supply Co..

Koch Orslributrog Co. MacBealh Hardwood

Unron Pacitrc Raatroad Weyerhaeuser Co.

OBITUARBES

CHARLES D. HARKINS

Charles D. "Chuck" Hrrkins. retired from Bauer Lumber Co., Compton, Ca., died June 19,1974. He was 73.

Born April 29, l90l in Divide, Co., he beean his career as a lumberman at 12 ruining a tie camp for his father in the Colorado Mountains.

Mr. Harkins moved to California just before his 2lst birthday and started with Alley Brothers Lumber in Santa Monica. He worked in their mills for a total of 22 years in Santa Barbara, Ventura, No. - Hollywood, and Southern Oreson. He also worked for Visalia Luriber Co. for 2 years before moving back to the Los Angeles area where he went to work for Bauer Lumber Co. for a period of 2l years prior to his retirement in Mav. 1973.

Survivors are his widow, Neva, two daughters, two sisters, and ten grandchildren.

HEI{RY WM. BALY

Henry Wm. "Hal" Baly, 9.1 , an active lumberriran for 75 years, died July l I, in San Mateo, Ca. He had been a Part of the industry from the age of the horsedrawn team and sailing schooner to todav's computer and was at his desk at Colonial Lumber Co. until 5 p.m.. June 28, 1974.

Born September 21, 1882, he began with the Kerkhoff-Cuzner Lumber Co.. San Pedro, Ca. (Los Angeles telephone no. "3") and worked there until l90l when he ioined the San Pedro office of E. K. Wbod Lumber Co. Recognizing the danger of fire. he redesigned the harbor yari with redwood storuge bisecting the vard. A subsequent fire proved it a foreliehted decision as the yaid was saved frdm total destruction. in later years. with his brother John, the San Pedro fire chief, he designed a fire prevention and, fire fighting slstem that made it one of the world's safest harbors.

While with E. K. Wood, he purchased the Van Nuys Lumber Co. in l9l9 from Georse Pack for $17.250 and two vears later - bousht Wood's San Fern-ando yard, re-iaming it San Fernando

Lumber Co. He then sold his father a one-half interest in the company. They were joined by Chester C. Knight, Hal's brother-in-law, as manager. Subsequentlv Knisht bousht the yard, which is now <i*nedand m-anaged-by his son Gerry Knisht.

Hlt galv retired in 1923, at age 41, but within a year was enticed by Jim Tyson. presidenf of the Chas. Nelson Co., Coniolidated Lumber Co. and Nelson Steamship Co. into taking over as Consolidated;s general manager and as a director of Chas. Nelson Co.

Until his retirement in 1934, he built a remarkable team of lumbermen that included Ed Fountain. Sr., Jim McMillan (who succeeded Baly as manager),- Doyle Bader and Ray Klots, among others.

ln 1927, along with Frank Curran' Guv Cuzner, T. L. Ely. E. F. Ganahl. H. W.'Mcleod. H. S. Patten and C. G. Lvnch. he founded the Lumber and Allied Products Institute, which worked towards improving industry conditions.

In 1934 he took over active management ol his two yards, joined by his son Hal H. Baly and two years later by his son-in-law Ed Hasenyager. In 1952 he again tried retirement.

Bv 1964 he was back at work at the Col6nial Lumber Co., San Mateo, which had been founded by Hasenyager after World War II, joined by son Hal and grandson James Wm. Baly.

Mr. Baly is survived by his brother, one son and one daughter and three erandsons.

RICHARD J. Tf,OORE

Richard J. Moore, 49, area manager, U.S. Plywood div. of Champion International. Shasta, Ca., died June 16 of cancer.

Mr. Moore was a graduate of Seattle University; served on the boards of the California Forest Protective Assn., California Manufacturers & Calpine Containers.

He was a member of the Western Hardwood Plywood Producers and a past president of the Southern Oregon Scaling & Grading Bureau. Mr. Moore joined U.S. Plywood in 1954 and served in various Dosts. In l97l he advanced to his Shasta assignment.

Surviving are his widow Jean; two daughters, a brother and three sisters.

ADVERTNStrRS2 INDEX

5 a.m. Saturday morning.

Just another working day for Del Cole.

With much of American business moving towards the shorter working day and the 4-day work week, Del Cole, it would seem, is a bit out of step with the times.

But that doesn't bother Del Cole. He figures if he's slightly out of step like that, it means he's a big step up on his competition.

So while Del's wholesale lumber competitors are comfortably tucked away this morning, he's tracking asphalt through a 5 a.m. chill so he'll arrive in Sacramento when one of the mills he does business with opens its doors.

It's not something Del, or any other Rounds salesman, is required to do. It's something they just do.

Because they want to be the most knowledgeable wholesale lumber sales crew in the country. Armed with the kind of market information that can only come from a firsthand look at the source of supply.

Just so the next time you want something, they'll know where to find it.

Aren't they the kind of guys you'd like working for you?

Del, and the rest of the Rounds sales stafi, is waiting. Give them a call:

Telephone (707) 894-3362

or (707) 433-4816

Teletype 510-748-8260

Rounds Lumber Company

P.O. Box 97

Cloverdale, California 95425

lf you think of Inlond os just o ploce to buy timber ond two by fours, you're missing o good thing, Becouse the lumber wholesoler thot's outlondishly lorge on service is just os big in building moteriols, Your selection here is unsurposed. We stock over 20 product lines from 25 leoding monufocturers, So if itb onywhere in building moteriols, itb somewhere

Why should you buy

people would coll o building moteriols componyThen consider how eosy how sensible it would be to get both lumber ond building supplies from o single, service-minded source.

lf you wont more good reosons why you should try us, write to Inlond Lumber Co., 2l9OO Moin Street, Colton, Colifornio E2324. Better yet, coll your next order to

fike the results' be deoling with now But consider LUMBER CO. After oll, our middle nome moy be ,"$ll;y,i3lffii:'ii:,'l?#,m,lilr.:lJH#ff

"speciotist" tike the guy you rnoy i-N

j:. ;:|"T:f# tff

building muteriuls lrom r pluce with "Lumber"written ull over it? t