PERSONALS

Ron Goss has joined Pan Pacific Forest Products, Bend, Or., as a forest products trader, reports pres. Ron Hanson. Dave SlnJem is a new hader, working out of Riverbank Ca.

Jelt Squlres has joined the sales team at Siskiyou Forest Products, Woodland, Ca., according to Rlck Houk.

Dan Roads has joined Georgia-Pacific, Phoenix, Az.

Matt Thompson is new to outside sales at Builders Supply, Paradise, Ca.

Ray Bergman, fonnerly of Teco/Lumberlok, has joined Gatco Inc., San lrandro, Ca., as national sales mgr.-hardware div. Herb Perdomo is now asst. sales mgr.

Lew MacDonald, North American Forest Products. is back in Sacramento, Ca., after a Washington State business trip.

John Reader is now lumber sales mgr. at Berdex International, Sacrarnento, Ca,

Carol Walter has been added to the paint dept. staff at Barr Lumber Co., Los Alanritos, Ca.

Don Ammons has been named sales mgr. for New Zealand's Carter Holt Hrvey Timber, based in l:ke Oswego, Or.

Bill Swaney, Weyerhaeuser, Phoenix, Az., has been elected pres. of the Phoenix Hoo-Hoo Club. Dan Roads, Georgia-Pacific, Phoenix, is lst v.p.; Corby Blddle, Foxworth-Galbraith Lumber, Mesa, 2nd v.p., and Chuck Penslnger, Penco Sales, Tempe, sec./treas.

Hank Aldrich is celebrating 55 years in the lumber business. the last 15 with DMK-Pacihc, Fremont, Ca., according to Dwlght Curran.

Chuck Sturdevant, formerly with F&L Lumber, Wilsonville, Or., has joined Mountainview Lumber Co,. Lake Oswego, Or.

Alexander "Sandytt Gray is the new owner and ceo of American Hardwood Co., succeeding Joe O'Hora, who has sold his interest in the firm. but will remain in an advisory capacity.

Don Dye is new to sales at the specialty products div. of Caffall Bros., Wilsonville, Or., specializing in western red cedar lumber items.

Jefl Mllls has been named mgr. of Ernst's new store in Grand Junction, Co,, a fonner Pay 'N Pak unit that Mills managed for ten years.

Tom Rlchert. Ricbert Lumber Co., Pleasanton, Ca., and Lcs Sanders, Lumber Merchants Association of Northern California, Sacramento, are back from a Minnesota frshing vacation.

Shlrley Reel, gen. mgr., Reel Lumber Service, Anaheim, Ca., has been named company pres., according to Don and Gll Reel.

Rlchard H. Slnkfleld was elected to the board of Weyerbaeuser, Tacomq Wa

Ilerbert Zarkln has been named ceo of Waban Inc., parent of HomeBase, Fullerton, Ca., succeeding John Levy, who resigned after tbe board's displeasure with recently posted financial results.

A. D. "Petett Correll, pres. and ceo, Georgia-Pacific, Atlanta, Ga., has been appointed by Pres. Bill Clinton to the newly formed President's Council on Sustainable DevelopmenL

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Peter Moreo, PrimeSource, kvine, Ca., has been promoted to mktg. mgr. and Deborah Thomas to sales training & operations.

Tom Heltman has joined Martin Brothers Wholesale Lumber Co., El Cajon, Ca., as salesman and buyer.

Dave Scllabro has joined Caroll Moulding Co., Huntington Beach, Ca., as an outside architecturaVmillwork specialist, reports John Carroll.

Lovey McCarthy has transferred to Mullin Lumber Co., Los Angeles, Ca., fiom sister co. Pacific MiU & Lumber, which has closed temporarily.

Chrls lVlser is a new salesman at Coeur d'Alene Hardwoods, Coeur d'Alene. Id., according to Cllnt Bower.

Wlllam L. Galllgan, technical director, Frank Lumber Co., Mill City, Or., was formally recognized as a 1993 recipient of the American Society for Tesr ing & Materials Award of Merit by Committee D-7 on Wood.

Enlta Elphlck, Unity Forest Products, Yuba City, Ca., recently spoke on regulatory relief at a Huntington Beach, Ca., meeting of the National Association of Women Business Owners. Elphick later addressed the Sierra Economic Summit in Sacramento and spent a week at Maxwell Air Force Base in Alabama attending the Air War College at the request of the Secretary of the Air Force.

Steve Chattler and Greg Bowllne, formerly of Exotic Woods, Torrance, Ca., have joined the sales team at Somerville Plywood Corp., Hawthome, Ca. Willlam M. (Bilf' Wachtler is new to the American Plywood Association, Tacoma, Wa., as mktg. communications mgr.

Rene6 Bates is the new mgr. of Fontana Wholesale Lumber, Inc., Fontana, Ca., succeeding Gene Pletlla.

Terry Wesseln, Taylor Lumber Services, Grand Terrace, Ca., and his wife, Julle, became parents with the May 3, 1993 bidh of their tust child, Madlson Mlchelle.

Allen Struthers has joined Hampton Lumber Sales Co., Portland, Or., as export sales mgr. Mlke Mannlx is a new sales rep specializing in inland and Canadian products. The former staff of Rygel Lumber Sales, Newport Beach, Ca., is now manning Hampton's new So, Ca. office, with Frank Valez, Jr., and Gordon Beach as comgrs., and Jack Flnnegan, Veronlca Ollver, Jerry Pugmlre and Frank Yalez, Sr., in sales. Company founder Cllnt Rygel has rctired after 45 years in the business to continue his sailing and rowing hobbies.

Scott Stockton, Delson Lumber/Skookum Lumbbr Co., Olympia, Wa., has been promoted to sales, handling western red cedar siding and fencing.

Gary Reynolds, formerly with Kelleher Corp., is new to inside sales at Lumber City, Thousand Oaks, Ca.

Tom Stumpf has been promoted to sales mgr. for Western Wood Preserving Co., Sumner, Wa., according to v.p. Mfte Retner.

Stuart J. "John" Shelk, gen. mgr., Ochoco Lumber Co., Prineville, Or., and L. Clary Anthony, Sr., pres., Anthony Forest Products Co., El Dorado, Ar., were elected to tbe board of the American Forest & Paper Association.

John Strader is new to GuitteauNewland Lumber, Eugene, Or.

Davld R. Kenshol has been named v.p.mktg./advertising for HomeBase, Fullerton. Ca.

Ronald R. Walker, regional mgr., American Wood Council, Fountain Valley, Ca., was named California Building Officials' Industry Representative of the Year.

George B. James, Levi Strauss & Co., was added to the board of Fibreboard Corp., Concord, Ca. Directors John W. Koeberer and James tr'. Miller were re-elected to three year terms.

Otto Stock is now in charge of inventory at Mungus-Fungus Forest Products, Climax, Nv., announce owners Hugh Mungus and Freddy Fungus.

(Continued on next page)

High LVL Growth Ahead

Driven by the recent rise in structural lumber prices, diminished supply and decreasing quality of some western lumber, LW is exPected to experience significant market growth in the next 10 years.

"Market Perspectives for LVL 1993 to 2W2," prepred by DurandRaute by Leonard Guss Associates, Inc., projects demand rising from 340 million bf this year to I billion bf by 2002. Technological improvements lowering production costs and selling prices have the potential to push this figure to 1.25 billion board feet, the report notes.

Other points in the reporc

LVL capacity will not meet projected demand; if plans average 6070 million bl eight to 10 new plants will be needed.

Species other than Douglas fir and southern yellow pine will be used.

Market development will be ne@ssary to facittate acceptance; trade literature and advertising are needed.

Harvest Plan Memo Leaked

( Continue d fro m p ag e 2 4 ) posed by the scientific teams.

American Forest and PaPer Association and other industry groups launched an editorial information program June 21, meeting with the New York Times, Wall Street Journal, Washington Post, Washington bureaus of national news magazines, syndicated columnists and national broadcast news outlets.

Personals

James E. Mongraln has been appointed director-mktg. for the Wood Moulding & Millwork Producers Association, Portland, Or.

Steve Gast is now director of sales at Henry Co., Los Angeles, Ca.

Jlm Baty, gen. mgr., Colonial Lumber Co., San Mateo, Ca., recently moved into bis new bome, Haskel Causey, Sacramento Pacific Corp., Sacramento, Ca., is spending three weeks in July at his condo on Kaui, Hi.

G. T. Frost, Frost Hardwood Lumber Co., San Diego, Ca., is back from a recent Rotary International convention in Melboume, Australia.

Murl Fast, owner and pres., Barr Lumber Co.. Los Alamitos, Ca., bas been nomed Man of the Year by the local Cbamber of Commerce.

Dale Fleshman, Mid-Pacific Trading Co., Rancho Cordova" Ca., was recently in the Midwest and East on business.

Jeff Neczypor is new to UniversalRundle, Sacramento, Ca., as west coast sales mgr.

Lenny Serrano, H.G. Smith Lumber Co., San Diego, Ca., was joined by Bob Gongora, Louls Wellington III and Jhn Hughes in the winning quaxtet of the Ransom Bros. Lumber & SupplY annual golf tournament lune 6 in Ramona, Ca,

Wtlltam E. Patterson, pres., HomeBase, Inc., Fullerton, Ca., is set to receive the City of Hope's 1993 Spirit of Life Award.

Bob Thomas is the new mgr. of Anderson Lumber & Building Material Center, PocaGllo. Id.

Steven C. Shaw is now So. Ca. tenitory mgr.distribution sales for Bostik.

Wilson Orders Timber Review

During a visit to The Pacific Lumber Co., Scotia Ca., California Governor Pete Wilson announced his intention to streamline the timber harvest review process.

He ordered California Departments of Forestry and Fish & Game !o "eliminate unreasonable delays in the process which threatens jobs throughout rural Northem California.'

The mandate asked the state agencies to step up their review of timber harvest plans and to develop new procedures for quicker and rnore consistent goveflxnent approvals. The procedures should be ready within 60 days.

During his early June North Coast visit, the Governor criticized steps taken by the Clinon Adminisfration to reduce the already meager timber harvests ftom California's national forests and called for reform of the Endangered Species Act.

Gov. Wilson announced three appointments affecting forestry policies. Humboldt County supervisor Bonnie Neely and Simpson Timber Co.'s chief forester and timberlands resource manager Tharon O'Dell were appointed to the siate Board of Forestry. Board of Forestry chairman Terry Gorton was appointed assistant secretary of the Resources Agency for forestry and rural economic developmenL

AND @ TO WASTE. PUTTHEM IN A HOME.

(AS 2X4 STUDS, WOOD WINDOWS, WOOD MOUIDINeS, WOOD DOORS, ETC.)

Whatever happened to...?

by ilatt iloulder

Bad< in the 1800s and eady 1900s when the lumber industry in the Wesl was in ils infancy, lhere was litile lo do in the small, bad<woods towns where the sawmills were localed. The localtavem was the social centef and fights wera a fairly common occurrcnoo.

Today's lumberman is a much more mild mannered and gentlemanly breed, However, we w€rs reminded recenlly of an incident that ocqJnsd in 19i./ lhal was indeed reminiscent of the olden days. In lhat yeat, in Pdneville, Or., a group of lumbermen in town for lhe annual HooHoo Golf Ouling made a valianl effort lo live up to the image thal thoir prad€c€ssors literally'loughl" to uphoH,

A group of cowboys enloying a social ouling al one of the local wdering holes took exception to something one of the miH mannercd lumbermen said or did and an allercalion ensued. Following is a blow-by-blow description of what took place: Our good hiend Ed Wlson was in lhe thick of thhgs when the 'tir' staded ftying. Franz Miller looked down at hb putting hand and deciled it was a good time to visil the restroom or perhaps check od the quality of the oil painlings on the wall. Demonstrating how people do lhings lhal are absolutely foolish when they have ovedndulged, one of the cowboys hit Dick Wd<man, all 6'6'of him. Can you imagine anyone ddfting this far from realily? Ross Loveland's pulting hand got broken and lhe cowboy on the receiving end wenl lo the hospital. Stan Leonad suffered two bpken bones hr onE of his feet. Naturally, the lumbermen won the fighl and Franz Miller probably won the golf toumamenl, as he has done several times we hear.

Nowadays cowboys and loggers are buddies because they have a common bond. The preserualionists are trying to pul bolh groups oul of business, Loggers cut down pretly trees and cows trample down the meadorvs and leave cow pads everywhere. Even the hallowed symbol of ranching and cowboy lile b under attack. Horses are considered taboo on mountain trails b€cause thoir droppings along lhe trail are oflensive to hikers,

This bdngs to mind a news ilem rvs ran across the other day that may be heaiening to lhose in the above categod€s. In To€s, environmenlalisls complained recently lhal 1993 y'dded lhe worst showing for the green movemont in the last 10 yean. A maiority of House memben voted against lhe Siena Club posilion at least 14 of 16 times and twolhirds of lhe Senate votod against them on nine of 1 1 voles.

OwlDroppinge

Some h the industry are saddened lhat the WWPA spring meeting will be held in Palm Springs rather than San Francbco in 1994. Many are pleased wtth the dange. One reason clted for liking the swilch is that department stores are less accessible in Palm Spdngs so that credil card bills will be mudr lovrer in the future. This b no laughing matler. Whal is a laughing matter though is what one of our good ldends toH us aboul hb crcdit card problem. He stales that his wile moently lost theh Visa card. He wailed three months lo repod the disappearance of the card to Visa as loot ot stolen because the penson who found it was spending fa less each month than hb wife had ben.

PARALLAil PSL, an engineercd lumber from Trus Jobt MacMillan, is pressure tfeded wtth a type C solution of CCA for applications requiring resistance to exposure or infestation, induding decks, balconies and carports.

Treated Engineered Lumber

CCA pressure Eeated engineered lumber combines two technologies to improve on nature and ordinary lumber.

Engineered lumber is stronger, can span greater distances, is available in larger dimensions than ordinary lumber and is more dimensionally stable to avoid changes before or after it is installed. When pressure treated, it has all these advan0ages plus decay resistance and a longo life span.

The combination also benefits the environment. Engineered lumber uses smaller diameter Eees to reduce pressure on old growth forests and has lower embodied energy requirements for production than alternative framing materials such as recycled steel or plastic. The longer life provided by CCA trearnent is an additional environmental plus.

Remodeling Strong In So. Ca.

Lumber sales for remodeling will continue at current levels in Southern California this year, encouraged by tax benefits and still lofty prices for new homes despite the state's sluggish economy, according to the Western Wood Products Association.

Since wood is the building material of choice in California (using about 337o of western lumber mill production annually), WWPA anticipates a good year. They estimate 15.3 billion feet of lumber will be used for repair and remodeling this year,32.5Vo of all lumber used in the U.S. Remodeling can raise the value of a California home witiout affecting taxes sinc€ laws allow a property tax increase only when a home changes owners. This, coupled with new construction costs averaging $150 per square foot while the rest of the country builds for $50 to $75 per square foot, encourages remodeling of older homes.

Repair and remodeling lumber use nearly doubled during the 1980s, reaching 15.15 billion feet in 1990 and for the first time surpassing the volume used for new construction.

Owls Like Private Timberland

A study of forests on California's North Coast and Cascade range found more than 5,000 spotted owls rather than the 900 estimated by federal biologists.

CFA found owls more numerous on private, managed timbedands than on neighboring national forests, emphasizing that proactive forest planning can help provide owl habitat, the Western Wood Products Association reported.

Details of the study were sent to the U.S. Interior Deparunent. Results will be available in a few months from a second study being conducted in the Sierra Nevada range.

Home Centers Cross Border

Washington State home centers are beginning to slip across the border ino British Columbia-

Seattle's Fagle Hardware & Garden Inc. reportedly is looking for Vancouver sites and Home Depot has scheduled its frst Canadian store to open in late 1994 with four more opening in 1995.

"Going into Vancouver is a natural progression of our recent entry into Seattle and the Pacific Northwest," chairman and ceo Bernard Marcus said.

Aikenheads, a Toronto-based chain of warehouse home improvement stores, is said to have selected six sites in Vancouver. Home improvement retailers already in the Vancouver market are not happy about the arrival of competition. Tim Delesalle, managing director of Lumberland, said, "If we get a situation where all these new people come to town at the sarne time, it's going to be a blmdbath."

Grossman's Goes To Mexico

Grossman's Inc. in a joint venture with Inversiones J.C., a Mexican corporation, will open the first of a chain of building materids warehouse stores next year in Monterrey, Mexico.

Using the trade nane Construcentro, the operation will be patterned on Grossman's nine Contractors' Warehouse stores located in California and Nevada. Grossman's dso operates 131 stores in nine Northeastern states.

G-P To Protect Woodpeckers

In a first-of-its-kind agreement between the government and a private landowner, Georgia-Pacific Corp. has promised to mark woodpeckers on its land and set up buffer zones and foraging habitat on four millon acres of southeastern timberland.

A 200 foot buffer zone plus 100 acres of foraging habitat will be maintained around each of 113 red cockaded woodpecker colonies for a total of 56,000 protected acres. Selective tree cutting will be allowed in those arcas.

Expressing the hope that the G-P agreement will prevent a crisis situation like the one in the Pacific Northwest with the northem spotted owl, Interior Secretary Bruce Babbitt hinted that arrangements to protect the woodpecker are in the works with other companies.

RECOGNITION plaque honodng Wanen Lindsay as senior direclor of the Lumber Associatioir of Southern Calilornia is presented by presidenl Bill Sullivan (dghl). Lindsay, who has represented the Easlside Area (vidually all of Loe Angeles County) on the board sinqi 1972, operalos Lindsay Lumber Co., Paramounl, wilh his brolher, Jack, and son, Kevin.

Hoo-Hoo-Ettes Honor Foster

Betty Foster, Preston Lumber Co., Cloverdale, Ca., was named Lumberwoman of the Year at the National Hoo-Hoo-Ette convention.

Reportedly the first female mill sales person in California and a charter member of Hoo-Hoo-Ette, the Ukiah, Ca., resident actively promotes timber and environmental issues. A member of the Mendocino County Vintners Association and Wine Institute, she established Elizabeth Vineyard in 1987 and has won awards throughout the state for her wines.

Officers elected at the Mav 14-16 convention in Crrants Pass, Or., include Iva May Van Noy, president; Betty Campbell, lst vice president; Lovey McCarthy, 2nd vice president; Jan Ford, secretary; Gina Rosecrans, beasurer; Carla Robertson, statistical secretary. Directors: Gayle Denman, Debbie Mello and Benie Miller.

WMMPA Members Visit Russia

Eleven pefsons representing seven Wood Moulding & Millwork Producers Association member firms visited sawmills in St. Pet€rsburg to investigate establishing supplier/customer relationships during a Russian lumber fact finding rip June 11-18.

Greg Applen, Medford Moulding Corp., White City, Or.; David Capps, Woodlands Millwork, Conroe, Tx.; Tom Carroll, Lawrence Sauder and Ron Smalley, Sauder Industries, Vancouver, B.C.; Frank DeMott, Best Moulding Corp., Albuquerque, N.M.; Don and Jim Gonsalves, Western Moulding Co., Snowflake, Az.; Chase Israelson and Dan Mathes, The Donis Lumber & Moulding Co., Sacranento, Ca., and John Morrison, Sunset Moulding Co., Live Oak, Ca., participat€d.

Prior trips sought alternate lumber supply sources in Chile and New 7,ealand. While WMMPA members purchase the bulk of their needs ftom domestic producers, a shortage of lumber requires them to look elsewhere to fill their needs, said Bernard J. Tomasko, WMMPA executive vice president.

Customer Service Wins Cash

Employees who provide exceptional customer service at Ernst Home and Nursery sores qualify for a "Moment of Truth Opportunity Lofio Gold" program with incentives and cash prizes.

Service-minded employees earn chances to participate in a monthly drawing with a jackpot that grows in increments of $5,000 per month to a maximum of $30,000 with a guaranteed winner every three months. So far cash prizes of $10,000, $15,000 and $20,00 have been awarded, Janice Isenberg, director of training, reports.

Monthly prizes of $25, $50 and $100 plus a day off with pay are awarded to first, second and third place finishers in each of the Seattle, Wa., chain's 73 stores. Winners are also recognized in the quarterly employee newsletter.

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Washington Chain's Generosity

It is pafi of Ernst Home and Nursery's mission to be a good corporate citizen by doing what it can for children, the less fortunate and service organizations that help customers and communities, explains Monty Reese, senior vice president of marketing/advertising for the 73 store Seattle, Wa., chain.

Big Brothers of King County, Seattle Children's Theater, Fred Hutchinson Cancer Research Center, Northwest Harvest" Bellevue Boys and Girls Club and numerous local schools and youth groups have received donations of money and merchandise.

Recently a drive organized by Midvale, Ut., store manager lori Kearsley to collect funds for sugery needed by an employee's grandson was extended to the entire chain with $20,000 raised to help with a $300,000 intesrinal transplant operation.

Five Ways to Satisfy Customers

Customers are becoming more demanding. They ask questions and want information. If what you offer doesn't measure up, buyers will quickly go elsewhere.

Pointing out that the recession may be over, but consumers' buying psyches remain guarded and demanding, Ray Kennedy, president of Masco Building Products, identifies five consumer trends: right) President Bruce Norlie, Bob Norlie, who came oui of r+ oroied. break ground with shovel used almost 20 years ago to laundr @nstruction of the manufacluring facility. The 7,500 sq. ft. building with 4,0Ct0

(1) Buyers are paying more attention to how products are made and how long (and how strongly) the manufacttner stands behind them.

(2) Everyone wants products in stock or at least on time delivery.

(3) Choices in everything from cabinet doors to kitchen sinks are multiplying, allowing consurners an opportunity to create homes that are uniquely theirs.

(4) Buyers looking to judge the relationship between cost and value want sEaightforward and understandable product infornation, not marketing hype.

(5) Consumers want environmentally friendly home products that do more with less. Energy and water conserving designs are becoming household standards. Buyers want to cut post-consumer waste by avoiding products with unnecessary packaging.

Home Genter Show Expands

Increasing its focus on remodeling and decor products, the National Home Center Show & Conference is expanding as the Building, Remodeling & Decor Products Expo.

Next year's show, Feb. 13-15, also moves from Chicago to the Dallas, Tx., Convention Center. Future expos will rotate among Dallas, Atlanta Ga., and Orlando, Fl.

"We believe today's market provides a wealth of exciting new opportunities for our industry which is continuously more responsive to all users of building, remodeling and decorating products," said show director John Berry.

The revamped show will provide ideas, information and an interchange ofexperiences on the developing trend for dealers to focus on basic building and decor products and professional end users, he added.

The National Home Center Show's Building, Remodeling & Decor Products Expo will redirect to accommodate the product needs of professional end users as well as do-it-yourself consumers. Special pavilions on tlte exhibit floor will highlight new products and retail services. A technology cen0er will demonstrate the latest operating and selling efficiency systems.

John D. Cashmore & Market Resource Associates will produce an innovative "Wodd of Wood" pavilion which will be a "must see feature on the exhibit floor," Berry emphasized.

"The winners of the '90s will be those who figure out how best to serve the various combinations of professional builders and remodelers along with the homeowner/customer they must satisfy," he concluded.