n pays to think like a customer

6 O YOU really know what your Lt customers. both contractor and homeowner, want in doors and windows? "Curb appeal," "streetside sizzle," "spacious feeling," and "drama" were buzz words used by a group ofarchitects, builders, and real estate experts to describe what their clients are looking for in a house.

"l find more and more people coming to me thinking about windows from a purely aesthetic point of view, wanting divided lites, roundtops and French doors because they like the way they look," explained one architect.

"One of the nice things is that you can combine many different components - windows, skylights, roof windows, even sliding glass doors installed as windows - to create interesting compositions and spectacular elevations," commented another.

"More and more homebuyers appreciate goodlooking windows," said a designer. "lf I design two houses that are identical except that one has conventional double-hung windows with snap-in muntins and the other has circle-head units with true divided lites, the second house will sell faster and at a higher price."

"Most of my clients look for low maintenance andclad windows (wood frames with vinyl or aluminum cladding) are the obvious choice," a remodeling contractor said. "Plus you get the warmth of real wood on the interior, which appeals to most people."

"l'd say 900/o of our clients expect energy prices to rise in the future, so eflicent windows remain a primary concern," a builder pointed out. "Double glazing is now virtually a standard as well as other options, such as low-E glass, which offer higher insulating values in addition to excellent thermal performance and reduced drafts."

"A great front door and an attractive exterior entrance are what people want," said a real estate executive. "A fancy or unusual entry can get people really excited."

Story at a Glance

Clues to help you to know what's in your customer's mind .. builders, remodelers, architects and real estate designers share what their clients look for in windows and doors. information you can use to sell in your store.

"The whole window and door package has taken on greater importance," commented a designer, "and the front door is probably the single element that gets the most attention.

ELEGAI|I EIITR|ES such as these lrom Simpson's Mastermark collection are prime choices for both new and remodeling construction. Dealers find designers and architects as well as homeowners are specifying fancy and unusual front doors.

Just as with windows, buyers today are interested in the more decorative styles that really make a statement."

"Part of the change is the movement toward wood doors and windows, inside and out. They have a warmth that no vinyl or metal can approach," added an architect.

"Cathedral-style panels, intricate carved detailing, heavier more articulated casings, optional sidelights and transoms, as well as inserts of stained. etched. beveled or leaded glass, are all popular in my area," a designer specializing in remodeling interjected.

"French doors and greenhouselike rooms are two very hot buttons among home buyers today," a builder of new homes commented. "We create that effect by combining many windows and patio doors, fixed and operable. I also use windows and glazed doors inside to open up the interiors to views and natural light. French doors are just about everybody's choice for the deck, porch or patio. Just about everybody coming to my office wants French doors somewhere."

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Home Depot plans to open a 100,000 sq. ft. store on Florin Rd., Sacramento, Ca., sometime next year .. Diamond Lumber opened its firstNv. location in the Reno area (see p.zs for story) l''ronticr Industries plans a home building supply center in Oak Harbor, Wa. ... Healdsburg Lutnber Co. has acquired Dr-v, Creek Millwork and Planing Co., naming Jim Lewman, mgr. . .

HomeClub. Inc. will open a Portland, Or., store July 27 and Phoenix, Az., unit Aug. 3... ./. W. Halt Lumber [nc.. I--resno. Ca., opened its third yard, a truss plant and Trus Joist product distribution center in frowler, Ca.

Yardbirds will open in a former RMC' West in Rohnert Park, Ca., by the end of '89 Reed and Chub Ringer have purchased Gald Beaclt Luntber, Gold Beach, Or., from Rod Ringer. .

Wickes Lumber^ which closed its Elko. Nv., store late last year, will close its Reno, Nv., unit this month .. Mendo Mill & Lunfier Co. stores in Mendocino and Lake counties, Ca., have Lreen selected for the Ace Hardwarc (-orp.'s Ace Team.

The United Foorl antl Contmcrt'iul Workcrs unionis trying to organize a Pasadena. Ca.. Builders Emporium store.

.lerry,'s Rr.tilrtinK X4atcrirtls. l-,ugene. Or.. was the grancl prize winner in thc T'elevision llureau of ,\dvertising/Nationirl Retail N{erchants,\ssociatiolr's 20th annual commercial comlletition.

['ibreboard Corp., Concorcl, Ca., plans to acquire Americutt Box Corp.. F-resno, Ca. . Mortin Ftsrest Industries, Healdsburg,_Ca., has purchased l{opIand Planing Mill. Hopland, Ca., which remains u custont mill. Danny Jenkins, gen. mgr. .

Clterry Point Forest Product.s has been fbrmed in Ferndale" Wa.. bv John !'idrine and Michuel and Mary Mclnnes.

Pope & Talbor is modilying its Port Gamble, Wa.. sawmill and nrodernizing its mill in Midway, 8.C. . TreeSource, lnt. (14'TI) Irtdustries). Portland, Or., hus purchased Calandor Pine Corp.. Alturas.Ca....

North 4mu'it'an Plyu'ood ( orp. has added a warehouse in Kent. Wa. English Ba-v Cedar Prodtucts Ltd. has moved its offlce liom Vancouver, 8.C., to the mill in Surrey. B.C.

KKF. an imporled hardwood co.. has moved to South El Monte. Ca., fiom Pasadena. Ca... . K& K Lttmber& Millwork has been formed in Grants Pass, Or., by Sam Kellamand Ron Knight, notK & M Lumber as reported here last month.

South Ba-t l"orest Produtts has moved inlo new olfices ar 2284 N. Glassell, suite A, Orange. Ca. 92667, no change in yard location, phones or P.O. box Santa fc Fttresr Products has moved from Montebello. Ca.. to larger facilities with a custom mill at Riverside. Ca.

Arrow Group Industri?s, lnt'. has a new distribution and merchandising program ... Suy'rlita Buildt,rs Suppll, lnt'.. ol Phoenix, Tucson and frlagstaff, Az., and

.4rizona Block andDeer L'allel: Block. Phoenix, havc been acquired by CRH p/c., Dublin. Ireland, and renamed Supcrlite Block

Cooley Wholasalt, Phoenix. Az,, suffered a $300,000$400,000 fire June 6 thar destroyed mill machiner_v and a pole barn; arson is suspected . Soutltwest Mochinerv has moved to new offices next door to its old location in Santa l'e Springs, Ca....

Marinars Forest Producrs has opened an expanded new willcall dept. at their recently enlarged Santa Ana, Ca., facility . .

.Southern Puci/it' Tru nsportutitttt (-o. will acquire the &;o Linc's track from Kansas ('iry. Mo.. to Chicago, Il. , the U.S. lnternational Trade Commissiotr has a preliminary decision saying imports of residential door locks from Taiwan may hurt U.S. producers.

Boist, Cast'ode plans a share buy-back with a related sale of $300 millionin convertible debt to an employee stock ownership plan.

Louisiana-Pat'i/il (or1t.. I)ortIand, Or., will begin consrruction of an OSB plant in Silsbee, Tx.. in Sept. . D. ('. | (nt'ar ('o. has been started by Dian C. Brown in Sonora, Ca, Ted Deter's hardwood mill on the Beeyer Lumbar lacility, Arcata. Ca., anticipates a Sept. start up; Beaver will handle marketing.

The Gy-psunt ,4ssocicttion has mcrged its l:vtnston, ll., and SilverSpring, Md.. offices in Washington, I).C., Jerry Walker. exec.director...

('rttr.st tt, ( tn.st I lrtt tlrrnrr,- I lk (irove, ('a.. is observing its 2{)th rcar irr husiness...

Ma.v ltousin1 starts (latest figs.) fell 2.1%r to a seasonally adjusted annual rate ol 1,310,000 units . . . single family home starts were down 4.6%r: multi family starts up 6.ltl' .. building pernrits inched up 0.1'l,.

Builders Square Founders Exit

In a major management reshufTle at Builders Square, San Antonio, Tx.. the 137-unit chain's three founders have resigned.

Chairman and c.e.o. Frank Denny has been succeeded by Glen Mielke, while Jud Walford has been replaced as executive vice president-merchandising/advertising by Leo Korwin. Executive vice president-administration Frank Powers has also resigned.

The trio lounded the company in 1983, a year later selling it to Kmart for $90 million.

Another executive with the company since its inception. vice president-merchandising/store planning Larry Haven, has also left.

Weyerhaeuser Trims Branches

Weyerhaeuser Co., Tacoma, Wa., plans to streamline its operations, selling or realigning any divisions deemed outside the firm's "desired strategic focus" by a newly established review panel.

The first moves are the closure of its only production facility outside North America, Weyerhaeuser Australia Pty., and the placement for sale of Benjamin Ansehl Co., St. Louis, Mo., a health and beauty products manufacturer.

Huge Trucker Protest

Hundreds of logging trucks rolled into Montana for a second year as part of the latest protest against the blockage of timber harvests in federal forests.

The May 6 rally at the Missoula County Fairgrounds attracting trucks from California, Oregon and Washington especially focused on the timberlands closed to logging due to the spotted owl.

The turnout was said to exceed last year's "Great Northwest Log Haul," in which about 300 trucks carried timbers to a Darby, Mt., mill facing closure for lack of logs.

Earth Shattering ldea

To capitalize on the quick growth of their coastalcity, San Diego Hardware, San Diego, Ca., is now stocking chrome, ceremonial groundbreaking shovels, tagged at $195 each.

A LOOK AT YOUR OPERATION THROUGH ANOTHER SET OF EYES CAN UNCOVER A WEALTH OF UNTAPPED POSSIBILITIES.

OR AT THE VERY LEAST CONF I RM THAT You ARE DorNG EyEESIN.E THAT cAN BE DONE TO MAXIMTZE YOUR POTENTTAL.

P.O. Box 2292

Gilroy, Ca.'95020 (408) 842-1673

REDWOOD SPECIALISTS