Merchant Magazine - July 1976

the principle is the

The Merchant Magazine

Publisher Emeritus A. D. Bell. Jr.

Editor-Publisher David Cutler

Contributing Editor Dwight Curran

Contributing Editor Cage McKinnel

Advertising Production Mgr, Ms. D. Hamil

Art Director Martha Ernerl

Staff Artist Terry Wilson

Circulation Marsha Kellel'

The Mcrchant Magazine is published nronthly at 4500 Campus Dr., suite 476. \ewporl Beach, Ca.92660. Phone (714) 549-8393 or t1l4t 549-8394 ht The Mcrchlrnt Mltc:rzine. Inc. Sec.rndclass postage rate.s paid at Neu port Beach. Ca..'and additional offices. Ad\crti\rng rrles urr()n request.

ADVERTISING OFFICES

NORTHERN CALIFORNIA & PACIFIC NORTHWEST 4500 Campus Dr., suite 476. Nenport Beach. Ca. 92660. Phone (714') 5498 -19-1.

SOUTHERN CALIFORNIA

Carl Vann. 1385 Westwood Blvd., Los Angeles, Ca. 90024. Phone (213) -177-7-59J crr {714) 549-8193

SUBSCRIPTIONS

Chanqe of AddressSend subscriPtion orders and address changes to Circulation Dent.. The Merchlrnt Masazinc.,1500 Camnus Dr.. suite .176. Ncwnort Bcach. Ca.92660. lnclude address label from recent issue il'possible. plus neu' address and zip cOoe.

Subscription RatesU.S.. Canada. Nlericti und Littin America: $5-one )ear: $8-two lears: $l l-three years. Orcrscas: $7-ohc vean 5l I-t*o tears. Singlc ctrpies $ | .00. Back copies'$ 1.50 *hcn rrailablc.

The Merchant Ilagazine serves the nrcnrbcrs of the: Airzonl Lumber & Builde rs Supnlv Assn., Phoenix: Lumber Merchahtis Assn. of Northern Calilirrnia. Los Altos: Montana Buildine Material Dealers Assn., Helena: Mtiuntain States Lumber Dealers Assn.. Salt Lake City and Denver: [-unrbcr Assn. of Southern California, Los Angeles: Western Building Material Assn., Olympia, Wa.

THE MERCHANT MAGAZINE i.s urr irdepuulcnt nrugu:ine lor thc reluil. vlttle.talc ond di.strihttirttt lt'rt'l.s ttl the lnnhrr tntl hildinq nnr'riLtl\ dnJ hriltt( intpntvenrcnt industrr in the l-l lYe.rtern \tat?.\, (on((nlrolin.q rn nn'rthundisin.q, ilt(utegeDtctrl and rctttrole, ltttltnl trctts r(ftrting unrl interpretati\n.

This man's crime was printing the truth

A MIDST the avalanche of information on our A.ountry's history that has been forthcoming as part of our bicentennial celebration, there has been precious little information on one of our personal heroes, a man you probably never heard of named John Peter Zenger. His contribution to our country was nothing less than to have the courage to stand up for freedom of the press when that act was a crime. That's right, a crime.

The Knight-Ridder chain of newspapers recently recognized Zenger in an advertisement that said in part:

"In 1735 printing the truth was a crime. The press was free only so long as it didn't offend anyone in power.

"Then along came John Pe ter Zenger A German immigrant. A naive man in his way because he listened to people who pleaded with him to print criticism of the gove.rnment. And when he did what they asked he was jailed and brought to trial. His crime, printing the truth.

"Of course, today Zenger is a hero. But his heroism has been muted by the years. His story retold so often it has become a cliche. Like the words truth and freedom. Giant words, thrown about so lightly that they now seem vague and emptied of their promise.

"Truth and freedom are the heart and soul of

a free society. The people of this country have a constitutional right to know the truth."

Of all the things that have made America the country that it is, surely one of the most important is freedom of the press. It is this right to unfettered communication that has given strength to our institutions, kept them in line, watched the men who sit in the places of power and, not the least, allowed the American business community the right to share, swap, and sell the information it has developed and used to make it the greatest economy on the face of the earth.

The import of the Zenger decision has been so enormous, and we are so accustomed to the possession of this incredible right, that it is difficult to really appreciate what the phrase freedom of the press means to each and every American. We hope none of us ever has to learn heightened appreciation ofit by its absence.

BEL.AIR DOORCO. we have a lot to offer!

We could take paragraphs explaining about our craftsmanship and expertise, but in this day and age words are cheap. The best way to find out about us is to do business with us and see for yourself.

Transportation lssue

Knocking off the noise

1|,\NE of the major new areas of lfgovernment intrusion into the transportation of lumber and building materials is control of noise.

On April 15, 1975, new federal noise laws regulating the allowable amount of inteior noise (designed primarily to protect the driver's hearing) went into effect.It established an in-cab noise limit of 90 decibels and is effective on all trucks, regardless of age.

On October 15. 1975, the Environmental Protection Agency decreed new regulations concerning exterior noise. Basically, the EPA's nosie limit is 86 db(A) at 50' in zones posted at 35 mph or less. Above 35 mph, the limit is 90 db(A) at 50'.

Initially, enforcement of the new regulations were handled by the federal government, mostly through the Department of Transportation. Lately, more states are becoming involved and in at least one Western state, California, the state highway patrol has taken

over enforcement activities. To increase compliance in the months since passage of the new controls, the feds have also stepped up enforcement. Scofflaws, please note.

Despite its unfamiliar terminolory, the terms decibels, dB, and the like are, basically, a measuring stick for the amount of sound heard or produced. The sounds we hear are atmospheric pressure variations. The greater the pressure, the louder the sound we hear. Sound pressure is measured in decibels (dB) which is a ratio or a

Story at a Glance

Both interior and exterior sound control for trucks becomes a greater concern for owners as enforcement of the new regulations gets tougher.

measured pressure. Generally, a decrease of 6dB will reduce the loudness by half.

One result of the new regulations has been to produce a new miniindustry to supply the materials needed to make older trucks meet the imposed limits.

Despite early fears that it would be too expensive to. retrofit some units, it appears mosi all can be brought into legal line within cost levels most truck owners can live with. One firm. Truck Acoustics, Canoga Park, Ca., developed a combination sound deadening and appearance package which reduces the in-cab dB(A) rating to well below the federal standards. Their initial instal' lations (on Freightliners) reduced the racket from 93 to 86 db(A), an 80% sound energy drop.

Mufflers have proven a problem area as many a l0 year old tractor, for example, has been modified so many times that it would be difficult, if not impossible, for manufacturers to produce a retro fit line of mufflers to fit every vehicle that ever rolled off their line.

Solving exterior noise excesses has proven a difficult and often a more expensive project than initially envisioned. Here again, noise consultants have set up shop to try and serve this new market created by government edict.

If after determining that one of your vehicles exceeds the limit, experts say the next step is to identify the sources of the problem and concentrate on those that are easiest and cheapest to repair.

Among the various vehicle systems that contribute to overall noise produced by operation are the exhaust system, air in-take, cooling system, tires and engine. Noise reduction is a science and quieting your truck(s) may prove more difficult to do yourself than you had imagined. As one of the representatives of the supersonic Concorde airliner, one of the noisier pieces of machinery around, recently remarked, "our bird would make noise moving through the air even if it had no engines." That tired old truck in your yard is no different.

The cost and difficulties of complying with the new laws can be slight or horrendous, but the rules are here to stay and sound control has become a permanent part of the cost of doing business.

Simpson redwood lumber is the naturally perfect building material. So don't be surprised wnen your customers keep asking for more in 1976. Architects and builders have discovered redwood's natural beauty and design latitude. And do-it-yourselfers have found that redwood's durability makes it the perfect building material for decks, fences, planter boxes and other yard and garden needs.

Simpson redwood lumber is available in a wide range of patterns, grades and sizes, tooso you can answer a variety of your customers' needs -whether it's an order for redwood 2x4's to build a fence or Ruf-Sawn V-joint Tongue and Groove redwood for siding a new townhouse complex.

lumber from Simpson Building Suppty Company. Give us a calltoday.

5impson

SIMPSON BUILDING SUPPLY COMPANY

Headquarlers- 900 Fourth Avenue, Seattle, Wa. 98

WESTERN

Phone

or

P[LLET$!

Hunter Woodwork's tradition of quality and service since 1943, has made it one of the nations leading pallet manufacturers.

Call on our experienced sales engineers for help with your pallet, box, skid and cut lumber problems in any of the 50 states.

During our bicentennial year and into the future, Hunter Woodworks willcontinue with this tradition of quality.

HUNTER WOODWORKS, INC.

1235 E. 223 ST., CARSON, CALIF. 90745

PHONE: (2L3) 775-2544 o (213) 835-5671

Move it quickly, move it well

IIOVING freight efficiently, be it lUl carloads of coal or canned corn, is the goal set for themselves by Union Pacific railroaders.

Lumber and building materials get the treatment as well and UP's success in handling forest products and allied material shows that these 26,000 men and women are up to the task.

Part of that success is due to their wherewithal to accommodate the construction industry's hauling needs.

Story at a Glance

Forest products and other building materials make up an important part of Union Pacif ic's traff ic expediting cars from NW producing areas to consuming areas in the rest of the West is done with great dispatch, building good service record.

One of the most profitable U.S. railroads, it is in a financial position to continually upgrade its plant and acquire equipment to carry the freight.

During the past l0 years, this 9,700-mile carrier has spent $ I .5 billion for new locomotives and cars and to improve track and train handling facilities. These huge expenditures have one aim: to create efficiency directed toward furnishing the best service possible at rates that offer economy to customers and still assure a profit to the company.

TUMBER is showing a major upswing in Union Pacific carloadings. The road's sales and marketing staffs keep close tab

on lumber and building material industries, recommend service and equipment changes to meet customen'hauling needs.

Since Union Pacific operates between much of the forest products areas and regions of fast-expanding building, it behooves the company to attracl such traffic to its rails and to retain it with good service.

The road expects its forest products business to brighten:

Fortunately, the railroad is in good shape with sufficient equipment for the service. It has one of the youngest car fleets in the industry, kept that way by steadily adding new units. Even so, it endeavors to get the most for its car dollar by inviting better car utilization.

Several moves have been made to accomplish this:

One has been to propose incentive rates on lumber to transcontinental destinations similar to those in effect on the coast to encourage largervolume shipments without significantly altering rate relationships. UP believes this will have a major and favorable impact on equipment availability in the West generally.

Another involves offering fast service on lumber traffic from producing areas. An example is the "Hinkle Lumber" trains. These trains handle time-sensitive carloads from Oregon, Washington and Idaho consolidated at

the town of Hinkle in northeastern Oregon and expedited in trainloads from that point.

The faster these cars move. the sooner they're empty and available to shippers, say the road's traffic men.

While the Hinkle trains operate in transcontinental service (moving to North Platte, Neb., in 48 hours) Southwest points also rate quick hauling. Forest products coming out of the Pacific Northwest on UP can go on the '?LA." a manifest train that makes third morning delivery from Portland to Salt Lake City, fourth morning delivery to Las Vegas and Los Angeles.

In most cases, rates on UP's inland route are competitive with coastwise rates.

Yet another way to increase availability is to raise car capacity. Responding to lumber shipper needs, UP has built 1,000 52'6" boxcars. These cars will accommodate 39 units of 4x8 plywood versus 36 units in standard 50' cars and require less dunnage.

The 39-unit cars also have l4-footwide doors for easy forklift use.

Included in the UP fleet are more than 3,500 standard and bulkhead flatcars for lumber and other building material loading.

The Big Move

DROVIDING material to the rieht

F place at the right time (at the right price) is a commonplace transportation function for the wholesaler of forest products and other building materials. It is a function frequently overlooked by producers and customers.

A recent case in point not only illustrates the value of wholesaling in forest products, but additionally indicates that no matter how much concrete and steel is used in heavy construction, lumber will always be a counterpart.

Blasen & Blasen Lumber Corp., a Portland, Or., industrial wholesaler and specialty manufacturer, received an inquiry for 230,000 board feet of l2xl2 f,3 timbers on April 22nd. The timbers were needed for blocking and pads for transporting giant pre-stressed concrete beams on a barge bound for Alaska.

Each concrete beam was 10' wide and 80' long and weighed in at 118,000 lbs. There were 135 beams in all, destined for a stretch of road on the Copper fuver Delta for the Alaska Department of Highways.

The inquiry called for approximate- ly 15,000 feet of l2xl2 within 48 hours after bid closing for use as pads to load a 300-ton capacity crane onto the barge at the Port of Seattle. The concrete beams were then to be loaded in Portland, and this was where the remaining 215,000 feet of l2xl2's was needed.

The bids were closed and the contract awarded to Blasen & Blasen on Friday afternoon, April 23. The first 15,000 feet was delivered to the Seattle dock by noon on Monday, April 26th. The balance of the order was delivered to the Portland dock by noon, Monday, May 3rd, just six working days from the time the contract was awarded.

In order to supply this quantity of l2xl2 timbers in a f,3 grade, it was necessary to draw from mills as far

Story at a Glance

The function of transportation of materials can take many forms here a Portland wholesaler/mfgr. scrambled to provide 230,000 bf of 12 x 12 timbers pronto as blocking and pads for a huge load of giant concrete beams bound for Alaska.

north as Seattle, Wa., and as far south as Redding, Ca. Truck transportation had to be expedited. Working relationships with sawmills, which are the stock and trade of any good wholesaler, had to be called upon. It is doubtful any one producer could have filled this order without either a prior inventory position or the willingness to drop everything else to produce l2xl2 timbers.

This incident also points up the importance of wood in transporting large bulk items. You don't lay a 10x80 ft. slab of concrete and steel. weighing 59 tons, in a bed of excelsior!

DWABFED by 300 ton crane used to barge load concrete highway beams for Alsaka, is Portland lumberman Murray Mc0owell of Blasen & Blasen, which supplied the 230,000 b.f. of timbers used for blocking and padding the big load.

EACH of the 135 highway bridge beams weighed over 50 tons. Note wood padding at bottom of pile of beams.

and SIMPSOI{ REDWOOD

To supply our Colorado, Wyoming, Nebraska and Kansas retail lumber dealers with high quality redwood

Direct mill shipments by truck or rail, OR f rom our Denver warehouse. We're the only stocking distributor of Simpson redwood in Denver.

Redwood is right

EDEDWOOD is right for everything.

I lThe beautv and versatilitv of redwood combine to make it a product that is right for almost every specification: on the exterior, the interior, and for the amenities.

The clear grain of the redwood adds a special design note to any structure. The plus features of the warm color and the pleasing contrasts of sapwood and heartwood make redwood the most unusual of design tools. Redwood offers even more. It is virtually maintenance free.

Exterior applications may be finished with a semi-transparent stain to preserve the natural color, or it may be left to weather to a soft driftwood grey that silvers more softly as time goes by.

Interiors may be left natural except in high traffic areas where a sealer is recommended as a protector of the wood. The heartwood of redwood is impervious to insect attack or decay. Where it comes in direct con-

tact with the ground, the cinnamoncolored heartwood is recommended. There's more. Redwood is a natural insulator. The unique cellular structure of the species assures warmth in cold weather, coolness when it's hot outside. Insulation value. l" of redwood is equal to 15" of stucco, 13.7" of concrete and 5.8" of brick. The fire resistance of redwood is equally impressive. Underwriters' Laboratory tests rate 5/8" redwood plywood and l" nominal redwood lumber as meeting the requirements for a Class II material. This means that redwood can be used in areas where use of many other untreated woods is restricted. While redwood affords all these bonuses, its true beauty is in the wide range of applications it affords both the professional designer and the doit-yourself homeowner. Available in wide widths and a generous selection of lengths, redwood serves both design specification and utilitarian purposes.

Redwood lumber and redwood plywood are suitable for both exterior and interior application. The contrasting colors within the wood itself provide a design capability inherent in the product when used for ceiling or wall application. Another grade of redwood, either common or garden grade, offers other dimensions for this versatile wood. These are especially suitable for decks, pool surrounds, patio furniture, fences, lighting, playground equipment, and many other amenities.

Story at a Glance

Design possibilities of redwood are extensive virtually maintenance free, it is equally effective in either interior or exterior applications insulation value is energysaving plus.

This handsome d-i-y deck is all redwood

f\ deteriorating deck, on the way fil to becoming a problem as well as an eyesore, dictated an urgent renewal project. The owner, a hobbyisthandyman, replaced the deck, working on weekends.

Construction details are shown in the accompanying sketches. A feature

Story at a Glance

D-l-Y homeowner replaces deteriorating deck using the details shown here redwood in varying sizes is used throughout redwood plywood used as privacy screen.

of the deck is the Simpson Timber Co. redwood, used in varying sizes, from redwood caps on the post areas, to the rails, decking, built-in seats, in sizes ranging from lx3 redwood decking to 2x6's. A finishing touch was supplied with the redwood plywood siding used on each end of the deck as a privacy screen ftom the neighboring houses.

joists, wood

The

The do-it-yourself owner used the same joists from the original deck since their only deterioration was where nails had worked loose. The turned over, provided sound for the new redwood decking. deck is finished with a semitransparent stain, matching the redwood color of the wood and preserving the natural beauty of the redwood.

C0MPLETED deck is ample 10'x 40', is built for privacy yet does not restrict view.

Capital is on the grow!

WE'RE EXPANDING!

In addition to our established Phoenix facility, we have just opened the brand new eightacre distribution yard in Albuquerque, New Mexico, you see here, all stocked and ready for full service delivery to NEV MEXICO, SOUTHERNCOLOMDOand WEST TEXAS.

Our eleven-acre operation in Phoenix also specializes in redwood and cedar and, in addition to full serviee delivery and product literature like its new relation in Alhuquerque, has full milling capabilities.

We like to think our growih and widespread customer acceptance in the Greater Southwest has been due to our strict adherence to oldfashioned good service, backed by a large inventory, and coupled with the progressive management team we've carefully built in nearly 30 successful years as an industry leader.

NEWS BRIEFS

Cautious smiles have broadened slightly the past few weeks as the on-againoff-again business of this spring has continued to improve to the point where it is steady and moving uPward "nothing sensational," observed one Phoenix wholesaler, "But it sure beats hell out oflastyear".

In keeping with the lumber industry tradition of being a continuing and unsolvable mYstery to many as to why it does what it does. this careful confidence comes at a time when manY are revising housing start forecasts downward as starts so far this year have been less than anticipated and prices have softened inresponse...

May starts continued on the plateau of previous months: I ,415,000 on a seasonallYadjusted annual basis, uP 2.5% from April and a huge 307o above year-ago depressed levels; regional breakdowns showed starts in May up 9.6% over APril in the West...

Building permits, a leading indicator of where residential construction may be heading, climbed 5.8% in May . . actual housing starts that mo. (remembet, it's only the actual starts that use the wood and other bldg' mtls.) were up 6.2% above the previous mo. gov. figs. also show slow start nos. in federallY subsidized housing programs . .

Forecasts for total '76 housing are now down to 1,557,500 bY the National Assn. of Home Builders, nervous like others in the industry over the aPParentlY spongy support for anYthing above the 1.5 million level; start forecasts for '77 were also cut back slightly . . FederalNational Mortage Assn. (Fannie Mae) sees rental starts moving out of their present doldrums in '77-'78 and an average of 1.7 million new

homes & apts. per Year thru 1980. .

The Monongahela mess was still being argued over in Congress at this writing, in question is what the specific language of the bills will be . . . for an uP-to-the minute report, call toll free l-8OO424-2493, the National Forest Products Assn's. Newsline...

Merrill Lynch & Co. is Ptar,ning to acquire certain assets of Oregon Pacific Industries from O-P's parent corporation, l|ic kes, no $$ figures revealed so far Palmer G. Lewis Co., Auburn, Wa., and American PlYwood Assn., working thru the Salvation Army, recently donated 528 pieces of ext./shop plywood to Guatemala for earthquake rebuilding

National Lumber Co., has just opened its 7th store, in Long Beach, Ca., construction is proceeding on Pay 'n Save's Home Center, on Oahu, Hawaii, unit is combined with a drug store&nursery .CoPeland Lumber has completed rebuilding its Klamath Falls, Or., unit that bumed I I mos. ago;cost exceeded $200,000 for the new 20,000 sq. ft. facility .

DiGiorgio sold its Feather River Lumber Co. sawmills in Ca. to Sierra Pacific Industries of Arcata, Ca., for "at least $13 million;" price will finally dePend on the market price of lumber products over the next 3 Years an early Oct. oPening is Projected fot Ernst Home Center's new Twin Falls, Id. store

Marine Lumber, Tigard, Or., lost its shed and yard stocks in a $60,000 fire that sPared the mill . . . Payless Cashways, Inc., Denver, plans new units in Sacramento, Modesto, Fresno and Bakersfield, Ca.; envisioned for each ate 24,000 sq. ft. of

retail space with 40,000 50,000 sq. ft. of warehouse & outsidestorage...

Strait Door's new Chino, Ca., plant that began produgtion in May is now turning out about 3500 doors a day .Cal-Western Forest Products is a new Anaheim, Ca., wholesale finh begun by Harry Ryback, ex-Modern Materials, Inc. Double I Lumber, Orange, Ca., has just celebrated its lOth anniversary inbiz...

Handymant new Mira Mesa store (near San Diego) is believed to be the first built on the hypermarche concePt on the West Coast; all stock is inventoried in tall bins and gn racks directly above displays Champion International has sold its Roberts Consolidated subsidiary for $29 million in cash & notes to key Roberts emPloYees.

Lumberiack opened its fourth store in Sacramento, Ca., 28,000 sq. ft. on 3.3 acres that jncludes alarge greenhouse . LhrrY and Robert Holmes have Purchased the Bear River Lumber Co., Evanston, Wy., for an undisclosed amount Pope & Talbot bought Publishers Paper's whole log chipping facility, Qakridge, Or., no price revealed i

Kellogg Co., the big cereal mfg., which blasted off an expensive ad campaign with a "Yes We Can" theme, apparently was unaware that Louisiana-Pacific hzd initiated a "YesWeCan" Program more than a yeer ago (see The Merchant, June, 1976, P. l4); L-P says "we're delighted that L-P's message of 'can do' is being spread across America with force, dlgnity and someone else's money".

And for you OSHA fans: Minnesota's Rep. Hagedorn has discovered that job safetY officials recently spent $466,700 to inform farmers that floors coated with manure tend to be sliPPery . now there, doesn't that make you feel better about how Your tax $$ are being spent?

Not fust plywood,fencing & too

When we say fencing, we mean a complete fencing program. A full line of cedar: pecky boards, rough boards, posts and rails, grape stakes. A full line of redwood: rough boards, posts and rails, bender stock and lath. Everything you need to put together a fencing package for a customer or to round out your own inventory.

Not just what you need, but when you need it and how you need it, that's our concern at Crown. Custom loads are

Crown Plywood

7705 Garden Grove Blvd. Garden Grove, CA 92641

714-530-3924

213-598-9675

our specialty. Whether you need a truckload or a unit, give us a call, we'll ship it today.

We'll even mix your fencing in with the other materials you need. Plywood, plywood sidings, Masonite sidings, pine golnmorls, timbers, roofing, we've got it all. And it's as close as your telephone. Remember, plywood is only the beginning of the Crown Plywood story.

wffi @zEi.s

PONDEROSA PINE

SUGAR PINE

INCENSE CEDAR

DOUGLAS FI R

WHITE FIR

GALEN DAR

JULY

Seminar: Metric Conversion in Building & ConstructionJuly l3-14, sponsors include: National Assn. of Building Manufacturers, National Home Improvement Council, San Francisco.

Dubs, Ltd. - July 16, golf tournament, Meadow Club, Fairfax, Ca.

83rd California Gift Show - July 25-30, Biltlnoro Hotel, Convention & Exhibit Center, Merchandise Mart, Los Angeles.

AUGUST

Southern Ca. Hoo-Hoo Mini-Convention (4 clubs) - Aug. 13, Montebello Country Club, Montebello, Ca.

National Hardware Show - Aug. l6'19, McCormick Place, Chicago, Il.

Dubs, Ltd. - Aug. 20, golf tournament, Orinda Country Club, Orinda, Ca.

Los Angeles Hoo-Hoo-Ette Club - Aug. 28, summer party, Princess Louise, Terminal Island, Ca.

SEPTEMBER

Independent Veneer Producers- Sept, l2-l4,6th annual meeting, Sunriver Lodge, Sunriver, Or.

Hoo-Hoo International 86th Annual Convention - Sept. l2-15, Hilton Inn, Albuquerque, N.M.

Western Wood Products Assn. - Sept. l8-21, Fall meeting, Newporter Inn, Newport Beach, Ca.

WBMA Management Seminar - Sept. 20-21, Alderbrook Inn. Union. Wa.

Los Angeles Hoo-Hoo Club - Sept. 24, meeting, golf & dinner, (place to be announced).

Dubs, Ltd. - Sept. 24, golf tournament, Santa Rosa Country Club, Santa Rosa, Ca.

Mountain States Lumber Dealers Assn. - Sept. 26'28, 83rd annual convention, Broadmoor Hotel, Colorado Springs, Co.

OCTOBER

Washington Hardware Co.Oct. 3, annual dealers trade show, company showrooms, Tacoma, Wa.

National Lumber and Building Material Dealers Assn.Oct. l0-13, 60th annual meeting, Toronto, Canada.

National Hardware Convention - Oct. 17-20, Denver Hilton Hotel, Denver.

Dubs, Ltd.Oct. 29, golf tournament, Carmel Valley County Club, Carmel, Ca.

Glory days

|. I O LOOK at the transportation

I I of luurber and building materials, such as wc've been doing in this issue, can be truly complete without a glance backward to the glory days when lum' ber was carried in great wooden sailing ships.

While no match in terms ol-cargo carried with present day barges that transport loads approaching six million board fcct, the gracelll sailing ships nonetheless left a legend of beauty and exciternent that remains fresh to this day.

Shown herc is the Hogan Lumber Co. wharf in Oakland, Ca. The year is 1908. Seen arc no lcss than five of the

lunrber ships, apparentiy all unloading at once.

In those days. it was nothing tbr a dock crew to spend five days unloading, as all lumber below decks was put into thc hold onc piecc at a tinle , alnrost like a jigsaw puzzle, until it was full. Additional lurnber was strapped

:.:y#I:3* R[5

Quality Lumber

REDWOOD-K|ln Dried or Green

Rough or Surfaced

DOUGLAS FIR-Rough Cuttings

Premium 4x4 and 4x6-FOHC 1450f and 1750f Stress

Kiln Dried Clears

SUGAR PINE-S4S Boards

Rough and S2S

Station to station

PHI L KELTY 707 -487 -3201

DEAN FOX 707-487-3231

San Diego area call: 714-442-1693

Shoo and Better

P.O. Box 250 Smith River, California 95567

TREES ARE AMEBICA'S RENEWABLE RESOURCE

securely to the decks. but always in the knowledge that a severe storlrl along their Pacific coast rtlute ctluld blast it off the decks and into thc sea.

The last of these sailing ships were still a1 it as late as the 1920s, floating anachronisnrs that rctain their fascination even now.

"Difficult Times" Forecast

I-hc E-1tlr .\rtrrLrll \lcclirrg ol \rrrllr.\tnclr.ln \\lr,,lc:lie Ltlntbcr As:oeillion !()t Lutd!'t\\lt1 lrt ( ol0lirrl0 SltIinus. \1u1 l-5. rvitlt I look ut ptolitubilitr. l:irst tllir rr'slsitlu()n lpprole ltc d {r\0.

Rctrrirrg NAWI-A prcsrdcnt I)lLrl S. Plull. \'rrncoLrr,cr'.

B.(.. c-xpresscd tlrc tlrouglrr tlrut tlrcrc rvill bc dil'l ieult titttcs for Wood 111iy{q1.1s in lirLrr sltc.ilre llfcxs. (l) Thc gro\\,nril slr()rtusc ol tirnbcr to halvcsl pfol'itiibl\':(l) t:rcrrncrcusiilg dilficLrllr in rnoving tltr. ltr0duets ltt nrlrkcts. cspccilllr in rcgard to rail transl)ortltiotr. (-l) (irori,irtr. irttcrlcrerree' llont otlters. e.spceillll g()\'crnnlcnt\. in our tllr'-lo-dar br,rsirrcss uctivities: (.1) A dctr.rrolution il tltcclualitv ol'scrviccs \!'c arc tt1'ltring to tlrc tlrdc. lrrcrcuscd cLrrtrputcrizution is depcrsonalizing rnlrlr rtl tlrc lruditions rvlriclt ltavr' buill tlrc rrrdustrr'.

Accordilg to Plalt. tlrcrc arc so]LrtiLrn: to litcsc ildustrv ploblerns. but iirrlv i1'lurlltclrncn rceogrrizc lllrl nrrrv is tlrc tirne to nrobilizc thc inclLrslrl tlrrorr!.lr \.\\\'l \ untl ittltcr tttdttstt'r'gt()1p\ to dcul yu'illr suclr prgltlcr11s.

[:corronrist I)r . I)icllc Ilinl-rct plrrvrdcd tlr'lcgiltcs r\..illr politicll lld ccorrornie outl()()ks. l[r- is oplintislie rt.gurdils ctttttinttt'd cc(It()lltic crplrnsitln lltr0rrslr tltc l'rr,r !luiltlcl ill l()77. ('ouplcd rrith tlris ol'crlll ccorrrlnic uplick rr'ill hc inllltiorrury prcssufcs lrnd ploclLrctron eupucitr prcssurcs. Tlris corrld lcud to rising irrtcrcst rltes tlltt. jrr Itis vir.t. could rcuch t)'I plinte' hv tltc eld ol' tlrc 5 cur. llcgardle ss. Rirtllct f'ccls tlrll l()7(r rvill gcrrclullv be u cootl vcur lor' httsiilt'si rr illr , 'r.\' f\r ('lrl t,,lr. l lr' tr'lrnt'd tltc irrtitrsl n, a "tlislstcr lrr clr" tvltr.tt L()nti)llr !.rl to tlre- re'st o1'1ltc t.onontr'. prcdictitrg l.-1 rrrilliorr stlrts lbr 197(r. Hc is equallv pcssinrislic rcgardirrg It)77. Rirrlret ludnritte-d llrlt ltc ltrrpccl lt.'\\,il\ \\'f()ug. but tiutt llrc blsic ce orrorttie iirntllrrrcrrtals irrdiculc tltut ltorrsinu rr ill rc.ntuin llirlv statie . i.c.. bctlcr llturr l()7-5,ltLrt ll() uptick to l.(r,1 1.9 rttilliorr slult lcvcls llut sotnt'ure prcdietin*. SLrlcli tltis is rot wllilt tlrc lrnrrber indLrstry wilr)ts t() ltclu. lnd tltcr-c n'cr.r. lllosc al tirc rncc'1ing rvlto lclt Iiirrtlct's otrllo()k lo() conscrvutivc. Sontt'dclcgltcs i'olcscc corrtirLrcrl lnrl stcudv intI)r-ovenrct)t irr 1()7(r ltorrsilq r.r,'tt]t thc lrirttorrr lirrc at tltc cntl ol thc vcul in 1.5 to 1.6 r'utrgc- Tltus. tlt.'v ulsrr l'ccl l()77 will be cven bcttcr.

.llnrcs Nlc(iirtl is. Jr Nlcrid ian. \1i.. .,vls clcctcd ltr!-sidel r.

Thrcc- rlorc d:rvs ol plol'itlbilitr'-rrr.ieltcd brrsirress scssiorrs rcrnaincd for thc wlrolcsllcr-tlislribulr)f\ ol rrclr.lr (r5., ol tltc sof'trvood luntbcl Lrserl in \ortlr ,\ntcrica.

BUSINESS CANT BE too bad, wholesaler's faces at NAWLA's Springs, Co.

judging frorr tlre smiles on these 84th annual, held at Cororaoo

"IDEA WAtt" displays CRA literature and customers' snapshots of d-i-y proiects, in' cluding a redwood waterbed frame, bookcases, clocks, fences, decks, and room additions.

I NSTALLING a redwood deck

I display with a trellis roof and a picnic table added a deck a week to sales for Heddings Lumber and Building Supply, San Ramon, Ca. Their successes in selling redwood have been typical of the results enjoyed by dealers all over the 13 Western states who are aggressively promoting redwood.

Simple end-use displays and easygoing direct involvement with customers' do-it-yourself projects have made the firm one of the most successful quality redwood dealers in their area.

Customer loyalty has built annual volume in the half-acre yard to a mil-

it's your inventory . o.

Successfui

lion board feet a year. As more homeowners try outdoor living and home improvement projects using redwood, Heddings makes sure that idea literature, the deck, a fence displaY, short lumber projects, other products, and prices in the 1,800 sq. ft. store are easy to see and reach.

Owner Bill Heddings and his eight employees also radiate cheerful reassurance and encouragement that even veteran d-iyers need. "l let customers have their own ideas about what to build, rather than try to sell them on things they don't really like," said Heddings, but all employees spend extra time offering advice and help from designing projects to ordering lumber.

A major supplier of Heddings' 75.000 to 100.000 board feet of monthly turnover is Northern Forest Products, a Modesto, Ca., wholesaler.

This year, with sales of redwood 50% hi$ter than in 1975, Northern has initiated a sales training program for countermen throughout central California who sell redwood. Northern sales representative Charles Conley is visiting 250 redwood dealers and their employees this spring and summer with brochures, idea books, and a CRA film that tell employees about redwood's qualities and uses, to help them know more and sell better.

Late one weekday afternoon, he arrived at Heddings Lumber to show the CRA ftlm, "Redwood Properties and Uses," to employees who were paid overtime to attend the showing after work. Several workers took home CRA literature for ideas to help customers later on.

Heddings stocks mostly green 2x6's, with 2x4's, 4x4's, and 4x6's for special uses. Lumber, 9O% redwood, l0% Douglas fir, is sized on table and swing saws, with the l0% down-fall used for garden stakes, doghouses, aviaries, and mailboxes, some custom built by Heddings employees. Using broadly defined CRA redwood grades, each with its own range of quality, has reduced down-fall.

. . At The Horbor

ays sell

Heddings' customers, some in brand new $90,000 houses, need information on building codes, and appreciate advice on different redwood grades for different uses. which sometimes lower do-it-yourself deck costs to about half what local contractors would charee.

Story at a Glance

Redwood deck displays, with a trellis roof and picnic table tied in, results in a deck a week sales for dealer enthusiastic employee involvement in customer d-i-y projects builds sales volume.

Average sales amount to $10 per customer, and half of deck and fence customers buy hammers, squarers, levellers, handsaws, and other tie-in extras, besides nails, hardware, and cement blocking. Heddings' sales of water repellent sealer were the highest in the Bay Area last year, tied directly to deck sales.

About 4Wo of weekday customers are women, encouraged by the excellent service from employees. On weekends. "women lead their husbands in," said Heddings.

Installing redwood deck display with a trellis roof and picnic table boosted weekly sales by $250, an extra deck per week, for Heddings Lumber, according to owner Bill Heddings, shown here. Simple end-use displays and easy-going direct involvement with customers' d-i-y projects have made firm one of the most succesful redwood dealers in their area.

John Kelly President

((W" are very pleased to announee the formation of Trend All-Wood Products Company. We are handling all the sales of our associate here in Arcata, Trend Lumber Co., as well as handling all species, shakes, plywood and speeialty items. Give us a eallo we'll take good care ofyou. tt

N6RTffiW'H6#'''M

By CHUCK LINK executive director

A nOuf 160 people participated Fin Western's l2th All Industry Marketing Conference at Yakima, Wa., May 23-25.

At the Kick-Off Luncheon they heard a very complete and up-to-theminute report on the Monongahela issue and what it means to each of us. George E. McCown and Sam Donaldson of Boise Cascade stressed that it is a consumer issue, it's everybody's problem, and will require effort from everyone to solve it.

Mary

Marks

of Evergreen Lumber,

So. Colby, Wa., Gordon Gerretsen, WBMA v.p., and yours truly reported on the activities of the Learning Resource Center. We emphasized the excellent results of the Building Material Marketing Course.

A total of 186 students and 33 instructors have participated in the five six-month courses since 19"72. It's truly an industry effort with valuable, tangible results being reported by employers and students alike.

Ron Pulliam, Young Westerner's Club President, presented information about YWC's comprehensive recruitment program. His introdution to the topic "The Challenge of People and Your Business" set the state for stimulating roundtable discussions.

Pat Reiten, Simpson Timber Co., Dick Marble. Yakima Hardware Co.. and Bob McPherson, Van Petten Lumber Co. in speaking on the subject "Your Market Today and Tomorrow" all were optimistic. But they also said the manufacturer, wholesaler and retailer must develop strategies to serve the consumer and/or builder customers in a climate of ever-accelerating change. The presentations proved to be good background for the roundtable discussions that followed.

William Stone, Better Business Bureau of Central Washington, very appropriately led into the topic "Finding Solutions to Your Problems" with an interesting report on the availability of arbitration as a means of solving differences between businesses and customers. You will undoubtedly hear more about this in the future.

Roundtable discussions on Tuesday morning and a final summation of the Conference at luncheon concluded the I 2th Marketing Conference.

WBMA past president Homer Greer and his committee earned the thanks and congratulations of all for a very worthwhile and successful Conference.

By R.V. PETERSEN executve secretary

Qrntuc is trad.itional moving A)time. It seems also to be a time for moves and changes within the industry. Recent activity in this area includes enrollment of the following new MBMDA members:

Tony Stein, A-Frame, Inc., Baker, Mt.

Allen Rogers, Big Sky Supply Co., Ronan, Mt.

Bob Stack, Cut Bank Building Service, Cut Bank, Mt.

Mike O'Connell, Western Dimension, Butte, Mt.

Dick Roberts, Whitehall Building Materials Co., Whitehall, Mt.

Welcome as a new associate member was extended to Chuck Niswanger, Glacier Forest Products, Great Falls, Mt.

Former Masonite salesman, Terry Soine. has established Woodsman Builders Supply at Columbus. Falls Building Supply, Thompson Falls, has been purchased by Francis Avenue Lumber Co. (Spokane) and will be managed by Jim Wells. It becomes Thompson Falls Building Supply.

George Wolf has assumed the management reins at Havre Builders Supply, Havre, Mt. New representative in the area for Certain-teed Products is Don Vincelette.

A famlliar name has been phased out with the deactivation of the L. E. Hamilton Lumber Co., Missoula, Leonard Hamilton having decided to pursue less strenuous activities. In a collateral move John Hawkins (John R. Hawkins Lumber Co., Billings) announced his retirement from the active scene.

Alan Kind (Linder-Kind Lumber Co., Helena) is currently crutching around the premises because of a broken ankle due to taking one too many shortcuts.

We regret to report the death of two long time members of the industry in Montana:

James H. Hawkins, 84, Kalispell Lumber Co., Kalispell

George E. Wilson, 62, Lumber Yard Supply Co., Great Falls

MOUN[AIN $[AIE$

By KENT MOXEY executive secrelary

I:IICK up your phone - Dial 1-800f 424-2493 (toll free). You will hear a recorded up-to-date message on the Monongahela situation.

A special Task Group of the forest industry is at work in Washington try- ing to get several very important amendments to S. 309 l. This bill, as reported from the Agriculture and Interior Committees, is unsatisfactory to the forest industry.

The Task Group needs all the assistance and support possible from everyone who is interested in securing a sound and stable situation in the

WYOMING UTAH NEW MEXICO

forest products industry at all levels.

I called the above number and learned that S. 3091 is scheduled for additional floor consideration after the Fourth of July. So, the time is right for you to communicate with Your Senator on this bill.

You may simply want to urge him to support the recommendations of the Monongahela'Task GrouP of the National Forest Products Association.

If you wish to communicate in more detail, you can get information by calling the above 800 number, and by calling your state chairman of the Monongahela Action Committee, listed in our April 5, bulletin or call your association office.

There is another bill currently being

THE ARIZONA

SGtrNtr

By FRANK DA executive vice president

I S there a reservoir of ideas

I which might be. used to boost sales, going untapped in your business?

There is an excellent article "How to Get More Useful Ideas for Your Company" in the June issue of Nation's Busines^r which points out the advantages of open-discussion meetings among all employees.

Guidelines for such meetings require that all persons involved feel absolutely free to express opinions even, when these opinions are not in agreement with management; that there be no personal attacks and

that proponents of ideas have no fear of loss of stature, money, face or position.

In addition to the valuable suggestions which usually evolve from the meetings, they also tend to create a better work climate since each employee is brought closer to company objectives and problems and feels more a part of the organization,

A note of caution-an open-meeting discussion program should not be started unless the boss sincerelY believes in it!

The Association Wood Promotion Committee met Tuesday June l5th,

considered by the Senate to which I would like to call your attentionThe Tax Reform Act of 1976 - HR 10612.

The board of directors of the National Lumber & Building Material Dealers Assn at its meeting in April adopted the recommended Tax Program For Progress.

The objectives of sound tax policy, aside from the raising of revenue, should include seeking equity among tax payers, providing incentives to save, to invest, to encourage employment and thus contribute to a better standard of living.

Therefore, any proposed revisions of tax laws should include provisions for capital formation and job creation for long term economic growth. Assuring adequate capital for business investment in the tools of production is essential.

Unfortunately, existing tax policy tends to favor consumption, discourage saving and investment; and existing corporate tax provisions discourage equity investment and encourage debt financing.

1976. Proposals were considered for further promoting the MESH Program.

A Tucson area meeting was held on Friday June l8th, 1976 where an outline of programming was presented for the coming year.

Store Graphics

The public, increasingly exposed to very sophisticated graphics in advertising on television, newspapers, and magazines will react well to "hip" graphics in your store. Don't be afraid to get too far out, your customers are probably more receptive than you might imagine. Talk to a local artist or your newspaper or ad agency for some rough sketches to see what can be done to improve your signing.

rnl00 lillDN00l)

Lumber&Plyrlood

PRODUCTS OF THE PACIFIC LUMBER COMPANY

PALCO REDWOOD FINISH LUMBER

Includes a full range of thicknesses and widths in Palco certified kiln-dried architectural quality redwood. As shown in the size table, a special feature is that Palco uppers are full sawn and dressed to maximum standard thicknesses. Rough uppers, also available in the full range shown in the table, are sawn to full nominal size and then kiln dried.

Lengths: Random 6'/20'. Restricted lengths are available B' f20' or 10' /20'

Grades: Clear All Heart Vertical Crain, Clear All Heart Flat Crain, Clear Vertical Grain, Clear FIat Grain, Clear Mixed Crain.

Palco kiln dried redwood uppers' sizes

STANDARD PATTERNS

Certified kiln dried the special featu re thicknesses dressed

redwood with of 1" nominal to 3/4" net.

TONGUE & GROOVE REVERSIBTES

-the beauty of redwood in a pat-

tern popular for both exteriors and interiors with exposed face sawtextured or smooth.

siding or paneling with wide grooves to create strong shadow lines and depth of pattern.

Size: 1 " x B" , random lengths 3' f 20' , Pattern 294. Face smooth surfaced.

Grades: Clear All Heart FC, Clear FG.

OTHER PATTERNS-available on special order.

BEVEL SIDINGS

Sizes: 1" x 6" Pattern 211 Reversible, 1" x B" Pattern 212 Reversible, one side smooth surfaced, one side sawtextu red.

Grades: Clear All Heart VC or FC, Clear VC or FC.

Lengths: Random 3' f 20'. Restricted lengths are available 6'f 20',8'/20' or 1o',f20',.

Palco's wide range of bevel sidings includes 1/2" and the ever-popular 5f B" and 3/4". All certified kiln dried and all vertical grain which assure maximum dimensional stability-stays f lat without cupping, eliminates nail pulling, provides the best surfaces for painting or staining.

Sizes:

Reversibles: One side smooth surfaced, the other saw-textured-two products in one.

Made in 1f 2" x 4" , 1/2 x 6", and 1 f2" x 8",5fB" x B" and 5fB" x1O" ,

Saw-textured tace of Reversib/e T&C V2S Clear AII Heart Flat Crain.

3f4" x B" and 3f4" x 10".

Rabbetted: Face smooth surfaced, 5f8" x4",5f8" x6",and5f8" x8", 3f4" x B" and 3f4" x10".

Lengths: Random 3' f20'. Restricted lengths are available 6'f 20',8'f 20' or 10',/20',.

Grades: All reversible and rabbetted items are available in Clear All Heart VG and Clear VC, except 5f B" x 4" rabbetted made only in Clear All Heart VC.

Other Siding Sizes and Patternsavailable on soecial order.

Reverslbie bevel siding offers a choice ol two sidings in one product.

V-RUSTIC-a traditional oattern for

PALCO.PLY RE DWOOD PLYWOOD

Palco-Ply Redwood Plywood combines the prestige of redwood with the economy of plywood. Made in two grades:

Clear Heart grade: today's premium quality plyw,ood siding also makes beautif ul paneling. Clear Heart is the most popular grade. Face veneers are clear all heart redwood-free of knots, knot holes, and conspicuous patches.

Select grade: offers the economy of face veneers that may contain sapwood and special repairs while still providing the beauty and utility of redwood plywood.

All Palco-Ply Redwood plywood is made with exterior glue, faces are handsomely saw-textured, and have a factory-applied water repellent which provides an excellent surface for natural weathering, staining, or pai nti ng.

Palco-Ply is manufactured to specifications of U.S. Product Standard PS1-74, of American Plywood Association's "303 Specialty Sidings" and complies with requirements of FHA and major building codes.

PALCO.PLY FIR-SAWN

PALCO-PLY SAW-TEXTURED REDWOOD PLYWOOD

Standard Sizes and Patterns

Lengths 8',9',10' in all items

Standard Shipping Units: B0 panels 3/8" thickness;50 panels in 5/B" thickness. Each unit has protective linerboard cap.

All Palco-Ply products can be shipped in straight cars or included in mixed cars with Palco lumber products.

Saw-textured plywood siding of coastal Douglas f ir in same sizes and patterns as redwood plywood. Made with exterior glue.

Grades:

Clear Fir-Sawn-face veneers free of knots and knotholes. No boat patch repairs.

Select Fir-Sawn-same as Clear except plastic filled knotholes are allowed.

Sound Fir-Sawn-face veneers B & better with only A-grade type repairs. Boat patches limited to maximum of 12 per panel; no multiple patches.

Select PIain panel shown at lett. Same panel with one coat heavy-borJied stain shown at right.

Clear Heart, Pattern T1-1'l 4" o.c.

Clear Heart Plain. CIear Heart, Pattern T1 -'11. B" o.c. Clear Heart, Inverted Batten. Crooves 1 2" o.c

ESOB the stock ownership plan

By Gage McKinney Mactseath Hardwood Co.

This is the concluding section of contributing editor Gage McKinney's article on ESOPs. The first part appeared last month, beginning on page 9 of the lune issue. -ed.

tln light of these inherent risks Manley warns that "ESOPs are only for winners." Manley's firm, the Commonwealth Group of San Francisco, advises that only a sound, profitable company with a payroll of $200 thousand or more consider establishing an ESOP.

The thorniest problem facing a privately held firm with an ESOP is how to price its stock. Normally, with the help of experts, a company appraises its stock by comparing the firm's earning growth with that of publicly-traded firms in its industry and by analyzing its net book value and return on capital. This valuation must be supported if challenged by the IRS, but the service will not approve a valuation in advance. The chance exists too that a dissident employe can successfully challenge the valuation if it was not done in good faith.

K. E. MacBeath points out the addi tional drawback that the expense of administering his company's ESOP has doubled since it was organized. And he fears that an increasing num- ber of governmental regulations will make ESOPs impossible to administer and will negate the tax advantages. Manley argues, however, that all profit sharing and pension plans have become snarled in red tape. Recent legislation actually makes ESOPs more desireable than other compensation programs, he says.

Despite the potential drawbacks to employees and employers alike, ESOP is gaining much favorable attention in business circles and on Capitol Hill. In a hearing last December before the Joint Economic Committee on ESOPs. Assistant Secretary of the Treasury Charls Walker gave ESOP his department's blessing. ESOP is not regarded as a tax loophole, he said. He called it

instead a "desirable device for broadening stock ownership."

An article recently published by Fortune (March '76) thoroughly exposed ESOP's flaws, only to conclude by urging Congress to take action to facilitate the creation of more ESOPs. By broadening capital ownership ESOPs might help to create a better business climate in society at large, the article said.

Although new in application and public attention, ESOP is not a new concept. The brainchild of San Francisco attorney and economist Louis O. Kelso, the concept was first explained in a book by Kelso and Patricia Hetter, Two-Factor Theory: The Economics of Reality (1967). The book's subtitle, "How to Turn Eighty Million Workers into Capitalists on Borrowed Money and Other Proposals," expresses Kelso's high hopes for ESOP.

Kelso established the first ESOP nearly 20 years ago, but the bandwagon did not begin rolling until Senate Finance Committee Chairman Russell B. Long (D-La.) became excited by Kelso's ideas and began using his power to engineer tax breaks for ESOPs. The first legislation to sanction the ESOP concept was the Regional Rail Reorganization Act, enacted January 1974. It authorized the Consolidated Rail Corp., which operates Northeastern railroads, to establish an ESOP.

Also in '74 Congress enacted the Foreign Trade Act, which gave special preference to companies with ESOPs involved in a federally-guaranteed loan program for businesses hurt by foreign competition. In '75 the complex and often contradictory Pension Reform Act (ERISA) singled-out ESOP as the only employe benefit plan which can be used as a vehicle for corporate borrowing. The Tax Reduction Act of '75 extended a further l% tax credit for investment in capital equipment to corporations with qualifying ESOPs.

Currently Congress is considering the so-called Accelerated Capital Formation'Act, which would abolish the

Story at a Glance

How a Western hardwood wholesaler established an Employee Stock Ownership Plan (ESOP) for their workers what an ESOP is and how it works some see it as the "dawn of people's capitalism," others consider it tar too risky.

15% celling on employer contributions to an ESOP and make dividends paid on ESOT-held stock tax deductible to employers. The bill, introduced by Rep. Frenzel of Minnesota, has 70 sponsors in the House.

Kelso's ESOP concept is the first major answer to the Keynesian economics which have dominated American economic theory since World War II. According to Kelso capital, rather than labor. is the basis of wealth. His schemes to turn workers into capitalists could revolutionize the structure of the U.S. economy, and his ideas are gaining wider acceptance.

DISCUSSING lumber industry application of ESOPs are (left) Robert Manley, president of The Commonwealth Group, an investment banking and financial planning firm that specializes in ES0P financinq, and Robert Kelso, father of the ESOP eoncept.

THtr SCUTHLAND

By WAYNE GARDNE executive vice oresident

FORvears LASC as well as other I for"it products associations have beEn promoting wood through a variety of means.

This includes programs for archi tects, specifiers, contractors and consumers all supplemented by some very well done brochures beautifully illustrated by color pictures on some of the ways wood can be used.

LASC has been actively engaged in working with building officials, archi tects, specifiers, contractors and service clubs promoting wood at the local level.

A very active advertising campaign

has been carried on aimed at the architect and all the others previously mentioned encouraging them to contact LASC regarding questions about wood and wood usage. The advertising has attempted to PortraY the manY ways in which wood can be used both structurally as well as for esthetic purposes.

In a three month Period aPProximately 4500 pieces of literature were sent out to requesting parties. This literature was all supplied at virtually no cost or at a minimum fee to both LASC and the requesting party. Addi tionally, the LASC office handles 20 or more calls per week from users of wood regarding specific problems they

have encountered in using wood in design.

Each of us in the industry are (or at least should be) aware of the numerous buildings presently using wood as a structural material as well as for the esthetic values achieved by the addition of paneling, siding, shakes and shingles.

Every one of those edifices that are seen done in wood have created a profit for some lumber company in southern California as well as the wholesaler who furnished the material to the retailer and to the mill who manufactured it.

Right now the lumber business is good. Additionally, the need is created for other building materials that are distributed through the retail lumberman and the potential for profits are excellent.

The word potential, though, is the key. How much of our potential have we realized? How much better could we really be doing? How many of the sales personnel are really out there looking at plans or making a concerted effort to sell all the potential that exists on any given job?

All the promotion of a product that can be developed is going to fall short of its mark unless everyone from mill to retail salesperson makes a supreme effort to sell the product.

Wood is a product that many of us feel takes no selling. We know all the benefits of the product. But we are not buying. How about the buyer? He sees it specified on the plan along with "or equal." As far as we are concerned there is no "or equal", but the buyer doesn't know that.

We have a product which has a few drawbacks, but many benefits which, if listed, would fill many pages of this magazine. The time when we can sit back and have the contractor call is either over or is about to come to an end.

We need to sell, sell, sell. Or better, create in our prospect a desire to buy. A material that is unsurpassed in insulation values, fire resistance values, availability, workability, versatility, esthetic qualities, cost, and capability as a building material.

The association can only do so much toward promoting the product. Occasionally they can sell the job. But most of the selling has to be done by the retail lumber merchant.

Are you selling? Are you getting your share of the market? Are your salesmen knowledgeable in the product? They had better be or we are all going to go the way of the wagon wheel maker.

Promotion takes time, money and a professional approach. Selling takes time, money and a professional aPproach. Your association needs your help - It can do promotion for you given the wherewithal to accomplish it.

But only your personnel can close the sale. Only you the retailer can deliver the goods. Let's work together. LASC will promote, you sell, and we will be here for sometime. I think we all want to be here tomorrow.

We wish to thonk the deolers of Colifornio ond Howoii for their support during our first five yeors os o distributor of forest products. For the finest in quolity redwood, pine ond fir lumber, plus o full line of mouldings, pleose coll:

DON KELLEH ER HARRY E. LYON JEFF BARN ES

STEVE BURDICK GUY LAVERTY BILL BRODERICK

DICK WILLIAMS GEORGE K. HILL

P.O. Box 3433 San Rafael, Ca.94901 (415) 454-8861

Grandview & Harbor Dr. Blackpoint,94947

We ore proud fo be o distribulor of Simpson redwood lumber

Kelleher Lumber Company

Kelleher Lumber Company

98TEAN OI'DBOAST OTATTEW BABI?

Truly a "chip off the old block", the new National Division of J. E. Higgins Lumber Company is ready - willing and able to handle your toughest requirement. From pencil stock to ship sparsHardwood of any species to Softwoods and Redwood. you name it, if it's grown, we have it . . . Imported and Domestic. The Higgins "baby" can handle it After aII, "little shavers" with parents 9Syears old do know a pitchpocket from a knot hole!

Give us a call!

J.E.f,I0OIilS I'BB.G0. Box 687Pacific & Dominguez ROCKLIN. CALIFORNIA 95677 Phone(916) 624-937L

NATI0NAt convention for lumber ladies' sorority, the Hoo-Hoo-Ettes, held recently in Los Angeles. (11 New pres. Karen Magnusson. Doris King, Rose Miller. Beverly Sperry and Roberta Schroeder. (2) Nora and Bus Empson, Doris King, Frieda and Pete Russell, Anne Murray. (3) Gail Lam-

son, Ted and Rosemary Gilbert, Susan Rankin. (41 Tillie Miller, Anne Murray, Rebecca Reyes, Jenny Dulany, convention chairwomen, and Rose Mary Willey, (5) Pres. Magnusson and Madelyn Mason of Crane Mills. (6) Lumberwomen of the Year Anne Murray (right) with Mildred

Dutton, who won award in '75. (71 Daphne and Ken Climer, Una and Frank lvanovich and (foreground) Anne Murray, founder of the national organization. Story on page 38

(Continued from page 36)

Karen Magnusson, a secretary who works in moulding sales for LouisianaPacific at Red Bluff, Ca., is the newly elected president of the National HooHoo-Ettes, an organization of women in the lumber industry. Previously, Karen had worked for the U.S. Forest Service, North Pacific Lumber, Portland and Dwyer Lumber (now Publishers Forest Products) in Portland. Others elected at the 25th anni versary convention were Doris King, lst v.p.t Rose Miller, 2nd v.p.: Roberta Schroeder, recording secretary; Beverly Sperry, statistical sec.l Onabelle Young, treasurer. Directors are Tillie Miller, Dolly Lawrence and Madelyn Mason.

A $500 national scholarship program is underway for deserving students in forestry from one of three colleges, Univ. of California, Humboldt State and Oregon State Univ. A followup national board meeting was held by the industry group in Burlingame, early this month.

REVEILLE

(Continued from page 42)

Physical fitness teacher who spoke was demonstrable proof of system's value.

(8) Bob Anderson, Vern Anderson, Bob Greene, Hugh Rosaaen. (9) Harold Rogers, Bob Perry, Jack Western, Pete Abrahamson. (10) Some of the prize money gets counted (at right) by Joe Casella, Casella Transportation Co.

Medford, Or. Let us take the hassle out of filling your requirements in PINE and CEDA& commons, dimension and shop and better.

For your convenience loadings include flat cars, double door box cars and truck and trailer.

Other services we can offer are unitized loads, paper wrapping, re-sawing, patterns, stopover carloads. Call us today, you'll be glad you did.

PTRSONALS

Barbara Skaggs, Salinas. Ce., ancl John W. Fleck, Jr., Phoenix, Az., havc received nt'1. sales recognition in (ieorgia-l'acific's "Sales Represcntative of the Qlrarter" awards.

Doug Jones is now v.p. and €len. rngr. of Ilanrrner l.unrber ('o.. Irugene. Or., according to W-vman Hammer, pre s.

Jim O'Bryon is store nigr. at Lunrberiack's new Sacrarnento store: Lyle Gregory rs mr'r.ltrrtdisinp nlgr.. according to Jay Steiner.

Raul Fernandez is new to the salcs de pt., American Wholesale llardware ('o., l-ong Beach. ('a.. according to Fred Hill.

W. l\lichael VcGinness is now asrl. controller ol Thc Plcific Lunrber ( o.

Phil Nishirnoto has becn electctl grrcstdcnt ol LNlA's Yor,rng \\'estertttr's (.luh. Brian Ridgervaf is v.p., Ken Hunewill is s.'c.-1 rers.

Robert W. Nord is tht ncrr,'prcs. o1 thc I . -\. \ord ('o.. I:r'ere1l. Wa.. succeeding the lete Eric A. Nord, l oun dc r-p re sidc rr t

Howard Rader hes returned 1o lhe lrading force at l)orllatrd's Jetvctt('arneron Lurnber ('cr

Jim Rasrnussen has becn nantetl ntgr. of \\'ertcln \\'ootls \\'hrtlcslrlc's ncrv Salt I rkt' ( ity,)pr'13li',n.

Bill Griebeler has retired as drrector ol' planning for the ..\nrcrie an Plf ii'ood Assn.

Mike Nasser has ioined Srrnrise Forest Prodttcts' warehousc div. in [)ortland. according to Al tsufkin.

Sarn Fineman, prcs.. B.'l-'\ir Door ('o.. Alhartthra. C'a.. 'uvas a rcccn I businr'\s visil{)r to Slur I rJrtr'jsr'rr.

Lois Bright is now slles stn'ice Ittgr. irt Sinrpson tluilding SLrpply ('o., Surtta ('lara. ( a.; Dave Ellis rttove d up to scrtior salcs rtp. fot Sirltpson I irnbcr's Il) wood & rlor>r tltv.. Sunta ('lare: Gary Kersting is l)o\r' prrrcltasing supcrvis()ri Dontra Trigsteg 1n()vcs rilt lo ritlict trgr. \c$' frrc Jirl Skran xnd Bruce Fitzpatrick. Dave Towne has translcrrcd to Kirklanii. \\'4.. iulo indLrstrial sales. ,\r slls( o. ('errilOs. ( e.. Rod Haney lnd Neal DeWitt havc bcen prornoted to sales rcps. attd Bryan O'Hagatr entl Rick Blakentore are ncw salesrltcn. Kent Slturburne has dcpartcci to rtturn to tltc Ll rtiv. iii \\'1. to ge1 his \{BA.

Wesley A. Slreehy and Thonras B. Gardiner huve .joined LouisilnaI'acifie nt'1. ply rvood & penel sales. Santa Rosa. ('a.. according 1o Richard E. Nichols. ge n. sahs nrgr.. panel prodt-tc1s.

Bill Fox rs brck e1 \1ar IIill l.urrtbcr ( o.. l)asadtna. ( a.. alter a "barefoot enrisc" on a sailing ship ou1 o1'Florida thru 1he ( aribbt.rn.

Williarn D. Ruckelshaus,'1-1. lortrcr Asst. Altornry (ientnil r'"lro lelttlrc \ixon,\rlrrtinistrltion riuring the so-cllled "Salurday night nlrssur'rc." It;rs r,rirtetl \\ r'1 r'r)t,rcit.r't .r- -( lti,)r v.p.. concentreting on "cxtcrnll rrlationships."

Kathi Barry has replaced Bill Gaittens rs cxeLr. see. of lhr Indtpcndent Vcntrr Produccrs.\sslt. []e is norv ilirtctor ol lrlv. & plonto. lttr l:aglc Forcst Prodrrcls. Slcratnci)t(). ( a.

Hollisler Larson rs Wcslenr I orrsl IllLitt>tttc: -\..,"111i,'11'' 11111 tttrll itt i\l t. and ld.. replrcing rctiring Russ Cet t)'.

Norrn Mikalsorr is tltc now prts. ()l lhc Spokane (Wl.) ilor-r-lIoo ( lLrb. John Iloward is 1:l r'.p.: Bob Grotel'enrl. lrti \'.f i Ernie Wales, scc.trces. I)ircctors: Arnold Hiebert. Walt I\laes. Dick Stokes, Kris \{rles. lnd Gene Zanck.

John 1\ales rtccntly'ioined the Di- (li',rti,t ( ,'t1r.. \',1, I:rrtt.i..,,.

L.D. "Hote" Houghton is the sales manager of the newly-formed Trend All-Wood Products, Inc., Arcata, Ca. John Kelly is pres.

Don Kerns is heading up the new trucking division at Western Empire Forest Products, Eugene, Or.

Gary M. Kirscher is now selling for Georgia-Pacific's Oakland, Ca., bldg. mtls. sales ofiice. He had been in Spokane, Wa.

Don Philips, Philips Lumber Sales, Thousand Oaks, Ca., spent a recent week in Vancouver, B.C., calling on sawmills.

Edward R. Stainback is the new pres. of the Gypsum Assn. He's also senior v.p. and gen. mgr. of Flintkote's bldg. products div.

Raymond E. Baker, chairman of the board and c.e.o. of Southwest Forest Industries. has been elected a director of Phoenix's Valley National Bank.

Scott Griswold is now at Fremont Forest Products' Eugene, Or., office.

John DeMarco, Sr. is now with Wickiup Forest Products in Bend, Or,

S.M. "Van" Van Kfuk, following completion of 25 years as managing officer of the National Building Material Distributors Assn., plans to retire Dec., l Frank E. O'Dowd, formerly with Edward Hines Lumber Co., Chicago, will replace him.

Dick Cameron is now selling for Noble Lumber Co,, San Raphael, Ca., according to Chuck Noble.

Frank Stanger, Simpson Building Sup- ply, Cerritos, Ca., is back from an Idaho vacation.

Burt Dennis, Wickes Forest Industries and Ben and Dan Doerksen, Doerksen Building Materials, Reedley, Ca., cooperated to donate lumber, labor and transportation to help build a nearby Sequoia Lake YMCA camp.

Bruce Pohle, Southern Lumber Co., San Jose, Ca., recently flew all his employees to Disneyland for the day as "a little R&R for the great job they've been doing,"

Louise Bezaire, Sterling Lumber, is the new pres. of the Los Angeles HooHooEtte club; Evelyn Miller, Mul- lin Lumber, San Gabriel, Ca., is employment chairperson and Hazel Tandy is handling publicity.

David Phares has been promoted to advertising mgr. of the California Redwood Assn,, San Francisco, according to Pat Young, promotion director,

George Kreiss, Simpson Timber, Santa Clara, Ca., is back from an Oregon business trip.

Robert M. Lincoln, former c.e.o.. has resigned as chairman of the board and a director of Payless Cashways, Inc., Denver, and left the company. He is succeed by J. Stanley Covey. Oran E. Watson was elected pres.; David W. Johnson exec. v.p. and corp. sec.; Merle G. Hokanson v.p.merchandising; and Dean Longnecker was named treasurer.

John Dunkin, flgr., Grants Pass Moulding Co., Grants Pass, Or. teamed up with Don Crane, Crane Mills, Corning, Ca., to take second place in the l2th annual Butte Creek Country Club Invitational Golf Tourney at Chico, Ca. And it was only Dunkin's second golf game of the year! Just think what he could do if he played four times ayeirl...

Joe Tidwell, All-Coast Forest Products, Whittier, Ca., won a free trip to Lake Tahoe in a Hoo-Hoo-Ette Club #16 raffle reports Betty Foster of Masonite.

Al Binder is new in sales for Eckstrom Plywood, L.A., according to Ed Abdella, pres.

Ken Rainey has been promoted to gen. sales mgr., DG Shelter Products, Sacramento div., according to Tim McGagin, div. exec. gen. mgr. Ken is responsible for div. sales activity for lumber, millwork, Vita Bark and Firelog operations.

Mark Lofland, Products Sales Co., Newport Beach, Ca., is back from a recent Las Vegas mini-vacation, Mike Parli has joined Capital Lumber Co., Phoenix, according to John Gaskin. pres.

Gary Hansen has departed Redwood Empire Inc., Morgan Hill, Ca., to buy Castro Valley Lumber Co. from Ralph Boshion, the nowretired former owner.

Long Dimension

Rough Dimension

Other Douglas Fir ltems

SOME 300 present made a big success 0f the Annual Reveille, co-sponsored this year by 0akland Hoo-Hoo Club and Dubs Ltd., a golfing group composed primarily of lumbermen. Don Cook, Higgins Lumber, Union City, Ca., won Lumberman of the Year Award, a no. of golf prizes were

awarded. Event was held at Pleasanton. Oakland club's June meeting was a night at the 0akland "A"'s baseball game. (l) Bob Bras, Mike Edgar, Dick Masalom. Jeff Barnes. (2) Joe Cortese, Steve Ellis, Joe Aknin, Jack Kleinsaser, Manual Lavrador, Frank Bruno. (3) Jim Misfelt, Earl

(Please turn to page 38 )

Beaver, Rick Warner, Don Cook. (4) Keith Johnson, 0wen Corcoran, Jim Kronenberg, Mike Herbert. (5) Mike Vreberg, Pete Middlekauf. (6) Steve Hagen, Bill Gilmore, Rick Resa, Harvey Gladen. (7)

New Fn@duots

ond selecled soles

Heater Insulatlon Klt

As uninsulated water heaters rank only behind uninsulated attics as the biggest fuel-waster in most homes, Johns-Manville isintroducing water heater insulation in kit form for the do-it-yourselfer. This exciting new concept in energy conservation quickly pays for itself in fuel savings, J-M says.

As the heater is wrapped with the special J-M insulation, heat that would normally escape and drive up energy bills is contained.

The new fiber glass insulation kit includes all needed materials in one box. No special tools or expertise are required. The process of wrapping the water heater with the vinyl-faced insulation involves measuring the dimensions and cutting the insulation according to the simple instructions. Seams and tabs are affixed by heavyduty tape.

The insulation is listed by Under-

writers' Laboratories for fire safety, and includes a one year limited guarantee.

WRITE: The Merchant Magazine, 45fi) Campus Dr., suite 476, Newport Beach, Ca. 92660.

How's Your Blrd?

Rubbermaid's new covered bridge bird feeder, in wood tones of walnut, redwood and barn siding, has tinted non-glare windows and installs easily on poles, platforms or from trees with the cord provided for hanging. Perch bars are large enough to attract native song birds and the feed trough distributes an even flow of seed to both sides.

A windproof cap can be removed for loading up to 5 lbs. of seed, and the entire roof slides off and the seed chute detaches for cleaning. The covered bridge bird feeder, measuring

l4-1 12" long x 9" wide x 7-314" high, has a suggested retail price of $9.95.

A new tree display is available free to merchandise l8 covered bridge bird feeders or with an assortment of Rubbermaid's complete line of bird feeders.

Each feeder carries a $l coupon offer for a special bird book with over 100 full color illustrations of America's most familiar birds, their feeding habits and seasonal range.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Now Has A Gompanlon

The Swan Corp. has introduced a brand new shower product for remodeling/new construction. Known as Showerwal, this new product is a natural companion to Swan's Tubwal product.

Constructed of heavy-duty fiberglass, Showerwal is equally suited for either remodeling or new construction. It comes complete in a five panel kit that includes all necessary materials for installation.

The Showerwal kit adjusts to fit receptor sizes from 30" x 30" up to 36" x 36". In addition, an optional extension panel allows expansion of the kit to fit areas up to 36" x 60".

Remodelers will find that Showerwal adds a new look and long life to any bath. And there's absolutely no maintenance required. The fiberglass panels simply install right over existing tile.

Regardless of whether the application is in remodeling or new construction, only a minimum of effort is required for installation. Showerwal installs within minutes using only a drill and caulking gun. No cutting, fitting or mitering is required for smooth. seamless corners.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

New Stlppllng Brush

Giving ceilings and walls that custom textured look is easier with Flo-Pac's new No. 251 strippling brush, the company claims.

The 4-112" diameter hardwood, lacquered brush block has two tapered handle holes: one on top and another on the side. You can use it without a handle when working in confined areas. The brush block is shaped to provide a handy gripping area for this purpose.

The brush bristles are a functionally designed mixture of stiff horsehair and plastic with 2-112" trim.

WRITE: The Merchant Macazine. 4500 Campus Dr., suite 476, NEwpori Beach. Ca. 92660.

Panel Saw Safety

Hendrick Mfg. Corp. is offering new safety features for cutting flat panels or developed shapes. The saws now feature sprocket guards with attachable chain guards.

The operator cannot touch chain or sprockets, thus eliminating the danger of accidents due to moving parts.

In addition, they eliminate hold downs because the material is automatically held down and back against the squaring fence when cutting in mil climb.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

No Spllsh-Splash

A new lavatory faucet, with a spout that swivels yet is "flood-proofl', is by the Grohe Div. of Flygt Corp.

Grohe is based in Hemer, West Germany, and has recently established American headquarters in Ill.

Called the Classic, the centerset faucet features a long graceful swivel spout that extends 6" over the lavatory rim, thus providing easy basin access. The spout's swivel action is limited to l20o-almost half a circle; this allows the water to flow only into the basin, preventing any possible flooding.

The faucet is available with either acrylic diamond or brass Tricorn deluxe handles, both heat-insulated. The handles are color-coded; a blue dot

marks the cold water, a red dot the hot water. This coding is common throughout Europe and is becoming more prevalent in the United States.

Other advantages claimed include slow-opening valves, low noise level and the high-quality cast-brass construction. In addition. the swivel spout is fitted with two "O"-rings to insure a positive seal to the faucet body.

By requiring 2-ll2 turns to fully open the valves, the faucet precisely controls the water flow, saving water and making it easier to adjust water temperature. With a rated decibel level of 12, the faucet cannot be heard through wall materials.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Leaded Glas! Entry Doorr

The newest of the beautiful nine panel series of Bel-Air entry doors combines a colorful window accented with leaded colored glass, in a design of elegant raised panels of handsome Westem softlwoods.

This particular design chosen by Bel-Air is made especially for the nine panel series doors.

There are four other leaded glass designs available.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

FREE READER SERVICE

For more information on New Products and New Literature, write fie Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so ws can proc€ss your request faster! Many thanks!

Solld Cedar Panels

Beautiful, long-lasting, solid wood Townsend paneling of Canadian western red cedar is now available from Potlatch Corp.

Called Trojan Board, the solid cedar paneling is ll2" thick in face widths of 3" and 5" and lengths of approximately l'-6'.

It can be applied over almost any surface with only the simplest tools to bring the outdoors to interiors. One or two coats of reduced boiled linseed oil and thinner are the only finishing required to enhance and protect a lifetime of real wood beauty. A fully illustrated, detailed installation instruction sheet is supplied with each carton.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

OUR NEW PLANT MEANS BETTER SERVICE

AIR DRYING FOR 8 MIIIION FEET OF REDWOOD

SHED STORAGE FOR 3 MILTION TEET

KltN CAPACITY: 280 MBM PER CHARGE /t\

RESAWING AND SORTING lK,n,uil H|GH VOTUME STTCKTNG MACHTNE -trr

Our capabilities mean better, faster service for both odd lot and volume buyers. We're at the raw material source,

Sale Ol The Week

Rubbermaid's current Sale-of-theWeek program features food keepers, crisper mats, bathtub appliques, bath and shower caddies, safti-grip bathtub mats and the deluxe toilet bowl brush set.

Two sets of food keepers with 2, 4 and 8-cup bowls and 4,8 and l2-cup bowls are offered at suggested promotional prices of $1.97 and$2.77 respectively. Regular suggested retail prices are $2.49 and $3.49. Crisper mats come two to a package at suggested promotional prices of $.99 a set. The

regular suggested retail price is $1.29. Pre-pack displays are available and June 30 is the order cut-off date. Bathtub appliques ia two styles are being promoted at suggested prices of $1.77 and $2.37. Regular suggested retail prices are $2.29 and $2.98 respectively. Shelf packs are available for each style, and a pre-pack may be ordered for the style promoted at the suggested price of $1.77. Also on sale is a bath and shower caddy at a suggested promotional price of $2.17, regularly a suggested $2.79. A preoack merchandiser is available.

Two safti-grip bathtub mats, 14" x 22-112" and 16" x 28", have suggested promotional prices of $2.37 and $3.17 respectively. Regular suggested retail prices are $2.98 and $3.98. Rubbermaid's deluxe toilet bowl brush set, regularly a suggested retail price of $3.98, is now on sale at a suggested promotional price of $3.17. Order cut-off date on the above items is July 31.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Real Cool, Man

Plasticool solar reflective coating reduces heat gain and the resulting expense of cooling buildings normally difficult to air condition. Substantial cuts in energy costs have been realized by reducing cooling equipment workload by up to 507o.

With its new rust-inhibitive additive, it allows application to rusty steel buildings without the need of expensive primers. In this way it greatly extends the life of older steel buildings for just a few cents per sq. ft.

Flame resistant. Plasticool is water thinned and can be applied with paint equipment to non-airconditioned structures to improve summer working conditions. It has maximum effectiveness from 5 to 7 years, and may not require recoating for l0 years, depending on climate conditions.

A single application will cover up to

200 sq. ft. per gallon depending on the surface.

Available in: l-n 5-, and S5gallon containers.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Ncwport Bcach, Ca. 92660.

Stronger Deadboltg

A new line of extra-security cylinder deadlocks with engineering and construction improvements for greater strength, is being introduced nationally by Kwikset.

Called the 880 Series, the new locks feature a l" solid-steel deadbolt with revolving steel-rod insert to deter sawing; two heavy-duty steel reinforcing rings to resist prying or pulling cylinder from door; and a tapered steel cylinder guard that turns free with any attempt to twist or pry off the cylinder.

Another major change is the addition of two heat-treated, special-alloy steel bolts, each ll4" thick which iristall directly to the cylinder to protect against prying off with crowbar, claw hammer or ferrier pliers.

The deadlocks come in six functions, including single and double cylinder models: a double-size strike with four l-l/2" screws for maximum holding power against attempted break-ins.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

New "Llberty Torch"

Cleanweld Products, Inc., has introduced "Liberty Torch," a pocket-sized, self-contained torch for use in the home, office or shop.

It gives a flame up to 3000 degrees for brazing, soldering, metal cutting or bending, auto body work, wood antiquing, jewelry making and repairing, ski waxing and many other jobs requiring application of heat.

It can burn at any angle independent of a fuel tank, is light weight and small. It burns up to 30 minutes and can be refilled in seconds with propane mapp or gas cylinders.

Weghing only I I ounces, the torch can be carried in a tool box or glove compartment for usg when needed. An assortment of tips are available from Cleanweld as well as other manufacturers,

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92560.

FREE FEADER SERYICE

For mors Informatlon on Now Products and New Literature, wrno fhe Merchant Magazine, 4500 Campus Dr., Sulte 476, Newport Beach, Ca. 92660. Please mentlon lssue date and page number go we can procsss your requ€st fasterl Many thanksl

No Slnklng Feellng Here

Plumb Shop has added two new sink installation kits, designed to make things simple for the "do-it-yourselferi' Both are engineered for easy installation and attractively packaged to move off dealers' shelves fast.

Kits are compact see-through containers with components clearly visible, securely film-wrapped for protection. Each carries illustrated instructions.

Plumb Shop's marketing philosophy has always been to make its products as easy as possible to stock, display and sell. The new sink "Plumb Kits" take up less shelf space than comparable competing products, but their eye-catching appearance draws buyer interest. Kits retail at $23.99 for single sink and $39.99 for the double sink.

\ilRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Open Up, Sesamel

Kaylien's Sesamee door never needs painting or refinishing; is completely impervious to rain and snow; will not chip, crack or peel; and resists changes in temperature and humidity.

This handsome door is made of the highest quality reinforced polyester and is available in five permanent colors: dark oak, white, walnut, teak and mahogany.

Like the other doors in its line. this Kaylien door can be trimmed, if necessary, using carbide tipped tools. The only requirement is that any raw edge be resealed.

Company tests have proven them to be highly resistant to chipping, fading, cracking and temperature changes. After l0 years of exposure in the firm's laboratory, samples showed no degree of fading due to sun, provided proper maintenance is performed.

The door face should be periodically treated with a good furniture oil or spray to retain luster.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Catchy Gartoon Ads

A new series of cartoon newspaper ads featuring the high cost of fuel, and how Premium Brand rock wool building insulation combats high fuel costs, has been made available to lumber and building supply dealers who stock and sell Premium Brand.

Each ad features a hapless homeowner caught in the grip of high fuel costs, using different pictorial treatments to illustrate the situation, and directs readers to the dealer who runs the ads, pointing out how helpful he can be to anyone whose fuel bills are bugging, squeezing, trapping or otherwise getting him down.

The ads ask readers to come in to find out how insulation can help, how much it takes to do the job, how much lower their fuel bills can be, and how to do the insulating job themselves.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Been Horlzontal, Lately?

Mini-Modules, prefabricated rack units that assemble into a storage system for pipe, bar, tubing and structural materials are now available from stock from Jarke Corp.

They require no labor to assemble, only a single man to set in place. In minutes a tailor-made storage pattern is ready for loading, and in minutes a change can be made to accommodate a new height, length or width.

Each one is a rigid heavy duty allwelded rack member. No bolts, fittings, or tools are needed in setting up or taking down units. Set up is fast and easily rearranged to meet almost any requirement.

Available in four basic compartment sizes, including several multiple arrangements. Capacities range from 2,500 to 7,500 lbs. and from 16" wide, l3-112" high to 26" wide, 23-l12" }l.igh.

WRITE: The Merchant Magazine, 450O Campus Dr., suite 476, Newport Beach, Ca. 92660.

We have plenty of Redwood Stock and the machinery to produce Fence, Nursery and Garden Products

We also carry split redwood and cedar products, plus a complete line of lence products . lcl; direct shipments only for t&t or carloads.

GLOBE , NTERNAT'ONAL

IMPORTERSDISTRIBUTORS

THE FINEST IN PLYWOOD AND PANELING

FOR THE FINEST IN SERVICE CALL:

GLOBE INTERNATIOiIAL OF CALIF., INC.

Los Angeles, Callfornia 90034

(213) 870-6456, 839-11E5

OLOBE INTERNATIONAT OF ARIZONA, I]{C.

Phoenlx, Arizona 85009

(602) 258-4941, 252-5854

otoBE |]{TERNATTONAL OF SAN JOSE, tNC.

San Jose, California 95112 (408) 998-3300

Fred C. HOLMES

TUIIIER COIIPANY

. REDWOOD

AINOilED KILN-DTIED GIEEN

3TUD5POSTTSPltr PTOOUCTS

ooueus flR

WilFE flR

SUOAR PITIE P|'II|IEROSA PIIIE

nnacre Goncentration yard

.3.3 phning mill & resawing fac'ilities

Productlon t homo oficr:

Frrd Holmcr o Crd Foro e 0rry Ohloyrr

Alrn Surnron o Hut Thompmn

P. O. Box 665, Ft. BraEE Catif. 95437 Phonc 007) 9e[4058

9059 VENICE BOULEVARD

LOS ANGELES, CALIFORNIA

(2r3) 870-6456 S0034

ATBUOUER0UE'S newest, the handsome new all-redwood building at Capital Lumber's new distribution facility. Photos, taken before landscaping, show fancy trellis, fencing and siding. Firmt hq. remain in Phoenix, both locations specialize in redwood and cedar, carry large inventory.

Capital Lumber Expands

Virtually every top name in the Western redwood business as well as a large number of cedar sellers and producers were present at an open house celebrating the new Albuquerque, N.M., facility of Capital Lumber Co. of Phoenix. A customer grand opening is being held this month for a large number of customers and friends from a wide area of the Great Southwest. The

new branch primarily services New Mexico, Southern Colorado and West Texas.

Sitting on 8 acres, the 1200 sq. ft. office building is all redwood and is a handsome example of what can

be done in redwood. There is 24.N0 sq. ft. under cover and a four car rail spur.

The firm consistently carries a large inventory of redwood and cedar (its specialty) at both locations.

the west including: 'l

CTEAR AtT HEART & CLEAR

Upper grades of all thicknesses and patterns.

LaHonda paneling and fascia

cARDEi$ cneors

Construction heart

Construction boards & dimension

Fence posts and patio decking

ilillii il

DIRECT CAR OR TRUCK SHIPMENTS

lll itiil ill 14061452-6419

Bay Llghtlng Brochure

Complete descriptions and specifications for the full line of Superbay industrial hieh bay lighting luminaires are in a free new brochure (16-P') from Hubbell Lighting Div,

FREE READER SERVICE

For more information on New Products and New Literature, vy7l1s fhe Merchant Magazine, 45OO CamPus Dr., Suite 476, Newport Beach, Ca. 92660

Please mention issue date and page number so we can Process your request faster! ManY thanks!

Wondcrful World ol Dooru

Bel-Air Door Co. has just released its new "lilonderful World of Bel-Air Door" poster showing the comPlete line of quality doors, with colored photos and names of each door. It iolds out to poster size for easy reading.

Red Gedar At Work

C o n cep t s in N o n-re sidential l'l) e st ern Reil Cedar is a beautiful, free new, 4-p.. four-color brochure by Western n6a Cedar Lumber Assn. showing l0 examples of the wood in commerical buildings.

Flrcpllce Plannlng Klt

Heatilator FfuePlace has a free 2$p-. 24" x 48" "FirePlace Planning Kit-" -for dealers to offer their customers.

Our Economlc SYetem

"The American Economic SYstem . . and your part in it," is available free by writing to Economics, Pueblo, Colorado 8lOO9. It neither defends nor attacks our system and scrupulous

ly avoids all partisan desoiption of it. The Advertising Council is sponsoring this campaign in cooperation with the U.S. Department of Commerce.

Manufactuters' Reps

The 1976 MANA Directory of Members, ($20) a reference book used by manufacturers to locate qualified manufacturers' representative agencies, is available from Manufactuters' Agents National Assn., 3130 Wilshire Blvd., Ste. 509, Los Angeleso Ca. 90010.

Marlne Llghtlng

Illumination systems that are corrosion fighters in all types of marine environments are listed with specifications in a free new brochure from Hubbell Lighting.

Metrlc Heference Gulde

A comprehensive, one-volume metric reference source for managers, educators, and professionals has just been published; cost is $28. J. J. Keller & Associates, 145 W. Wisconsin Avenue, Neenah, Wi. 54956 or toll-free: l-800-558-501l. Hal Keith, Metric Marketing.

Tlle Induetry Standard

A recommended standard for ceramic tile, the result of a study by the Tile Council of America in cooperation with a broad spectrum of the tile industry, is a l6-p free specificatioas guide, known as TCA 137.1-76.

Plyrvood Goer to College

To urge more colleges to offer courses in wood and plywood design, American Plywood Assn. has a free new 16-p. brochure of testimonials from profossional architects and engineers on the lack of this type of instruction.

Hardboad $ldlng

Masonite's hardboard siding line is illustrated in a free new 24-p. brochure.

Two on Gedar Fenclng

Two brochures describing ways to utilize the warmth and beauty of inland red cedar fencing are available from Potlatch Corp. One covers trandsplit post and rail fencing and the other presents ideas for using cedar pickets.

Texture Walle & Celllngs

A new booklet titled "Do-It-Yourself - . lltall & Ceiling Texturing" by Georgia-Pacific Corp. is,l-p. of professional tips for selecting and estimating materials, preparation and appli- cation of five different textured surface finishes using G-P ready mixed and powdered gypsum-based products.

Oral Hlstory

The Forest History Society tras published Oral History Collection of the Forest History Society: An Annotdted Guide. ($3.25) Prepared by Barbara D. Holman, this 88-p.,indexed guide contains descriptions of over 200 oral interviews. Write FHS, P.O. Box 1581, Santa Cruz, Ca, 95061.

tteldlng Fltllngc

Picor Inc. has a free new 32 p. catalogue on its corrosion resistant welding fittings.

TY lnrulatlon Adr

A new free brochure from JotrnsManville tells dealers about the oppor- tunity to make extra profits by using professionally produced television commercials from J-M.

A-G Inder

An expanded 4O-p. free edition of its annual Literature Index has been released by the Allis{halmers Corp.

Contemporary Llght Flxtureg

Full data on applications and speci- fications are given in a brochure describing the new Magnuform series of rectangular shaped outdoor area luminaires by Hubbell Liehting.

NfltrRGHANT NNAGAZINE tsUVERS2 GUODtr

SAN FRANCISCO

BUI

American Forest Products Corp. headquarters

American Lumber$,ecies,lnc.

Bel-Air Door Co.

Butler.Johnson Corp.

Carued Doors, Inc.

Forsyth Hardwood Co.

Georgia-Pacific Corp.

Higgins Lumber Co., J.E.

Lamon Lumber Co.

l\4acBeath Hardwood

Pacif ic Lumber Co.

Paramino Lumber Co.

Rolando Lumber Co., Inc.

Silmarco lnternational (AFPC)

Wendling Nathan Co.

Valley Products Co.

TREATED LUMBER-P()tES

Koppers Co., Inc.........

Wendling-Nathan Co

Cali{ornia RedwoodAssn....

California Retail Hardware Assn.

Redwood InspectionService

The Commonwealth Group

Union Pacific Railroad

ARCATA

Arcata Redwood Co

Mmuracturinq

FenceSupplyC0.. Reid & Wright Lumber Co.

(Rolando Lumber)

Reitz, E- L. C0.

Rounds Lumber Co. (70i)

CORNING

Crane Mills

EU RE KA Holmes Lumber Co., Fred C. FORT BRAGG

Georgia-Pacific Corp. (fiedwood)........

Holmes Lumber Co., Fred C.

Niesen-Ward Foresl Products

FRESN O

American Foresl Products

Butler'Johnson Corp

Georgia-PacificWarehouse International ForestProducts, Inc. ......

Pacific Forest Products. Inc.

P.B-O.D.Wh0lesaleDistributors

Universal ContainetCorp..

American Forest Products (Rialto)

Baugh, wm.&A$oc .....:....

Arthur A. PozziCo. ..... .......:.....

Cal Custom lVrll, Inc.

CaliforniaPacificWholesle, Inc..

Chytraus, oscarE.Co., Inc.........

Crown Plywood Co.

DG Shelter Producls,Seru. Ctrs, Div.......

Eel River Sales.....

Esslev & Son, D.C..

Far West Fir Sales

Freeman & Co.,Stepherr G.

Fremont ForeslProducts

Georgra-Pacilrc Corp.

REtro

Specialize in Sugar & Ponderose, Pine',

wHoLEsALE DrsrRrBUToRs

OBOTUAROES

PAT TYNAN

Pat Tynan of the Lamon Lumber Co., San Francisco, died unexpectedly of a heart attack MaY 19, while in Sacramento. He was 50.

Raised in Portland, Or., he took his degree in Industrial Administration from Oregon State. He had served two years during World War II in the Navy, emerging as a gunners mate.

Mr. Tynan joined Lamon Lumber l8 years ago, after five Years with Dant & Russell and two Years in partnership with Henry Winfree in the wholesale business. He covered the Sacramento Valley and Salinas Coast County area for Lamon. A ,P-ast president of San Francisco Hoo-Hoo Club, he enjoyed hiking, sailing and travel.

He is survived bY his widow, Geri; and his mother.

A. L. VAN BUSKIRK

Allen L. Van Buskirk, co-owner of Van's Lumber Supply, Port Orchard, Wa., died May 22, 1976 of a heart attack. He was 62.

Born February 17, 1914 in Seattle, Wa. he had been in the lumber busi ness since I 940.

Mr. Van Buskirk was a member of the Kiwanis Club, the 40 Year Club of the Western Building Materials Assn., past president of the Kitsap County Lumber Dealers Assn. and a member of the Masonic Lodge.

He is survived by his widow, Ella; his mother, two daughters, a brother, two nephews, one niece and a stePbrother.

J. L. RUSSELL

James L. Russell, v.P. of RoY Forest Products. Sherman Oaks, Ca., died suddenly of a heart attack while playing golf May 22. He was 66.

-Born in Lyons, In., SePt. 14, 1910, Mr. Russell subsequently moved West to enter the lumber industrY. He joined Roy Forest Products in 1956. He was a member of the Masonic Lodge.

He is survived bY his widow, Mildred; two daughters and one granddaughter.

M. A. HULL

Merritt A. Hull. a lumberman for 64 of his 83 years, died May 12, aftet a short illness.

Born in Weeping Water, Neb., Nov. 18, 1892, he managed Woods Lumber Co., Santa Susana, Ca., in 1912. ln 1916 he moved to Lincoln, Neb.. worked as a wholesale salesman

and began a lumber Partnership in Lusk, Wyo. About 1920 he returned to California and in 1922, with his brother Warren T. established Hull Brothers Sash & Door, West HollYwood. The business grew and in 1948 was divided to make room for a growing family. Warren and his two sons continued at their Melrose location while Merritt, son Dean and son-in-law Bill Hubbard established a new firm. Hulllumber Co., Venice.

Mr. Hull was active in Hoo-Hoo, was a Mason and a Shriner, and was active in church work.

He is survived by brother Warren, son Dean and six grandchildren.

lf you think of Inlond os just o ploce to buy timber ond two by fours, you're mising o good thing. Becouse the lumber wholesoler thotb outlondishly lorge on service is just os big in building moteriols. Your selection here is unsurposed. We stock over 20 product lines from 25 leoding monufocturers, So if it3 onywhere in building moteriols, it's somewhere in our 4O-ocre inventory

True, lnlond isn't o one-line "speciolist" like the guy you moy

people would coll o building moteriols componyThen consider how eosy, how sendde it would be to get both lumber ond building supplies from o single, service-minded source,

lf you wont more good reosons why you should try us, write to Inlond Lumber Co,, 2l9OO Moin Street, Colton, Colifornio 82324, Betler yet, coll your next order to Ta/tas-oo2l, we'll ship within twenty-four hours, ond you'll like the results,

be deoling with now But consider LUMBER GO. After oll, our middle nome moy be