Merchant Magazine - July 1974

Western Lumber a Building Materials

Merchondising ond News leoder-Since 1922

Wetve got it !

LUMBER: all grades of softwood, hardwood and redwaod, plus redwood specialties like beuel and uertical siding, plowed fascia, Reddi-Deck . PLYwooD.' redwood siding, fir and southern pine in

exterior, interior, sanded and sheathing grades c

PARTICLEBOARD . HARDBOARD .

wINDows & DooRS: inwood and aluminum, plus frames, jambs, stops and casing

Jannow Building Pnoducts chose us to menchandise thein outErtending lines of quality Vinyl-wnapped JannoWood CELLULAFI and JennoWnap Panel Mouldings because of oun pnovern capabilities as a full-senvice distnibuton.

Oun GUARANTEED SALES PF|OGRAM plus Jannow dependability and neliability, togethen with oun custornized rnenchandising plans, asEiun€,Ei gneaten dealen pnofits

We guanantee itl and Fl.O.l.

lorarly CA!ltOlNlA lulllEl ACfCxANf ' Mcrchondiling ond Ncwr lcodcr lincc 1922

JULY, 1974 VOLUME 53, NO. 1'

ofinnilmmilrulrumuu MAJOR NEWSand FEATURES ilnnlnuuurnrf,ulttnnuriuuiltillfirlrl

ARIZONA ASSOCIATION CONVENTION IS BIG EVENT

DOES THE RINFRET REPORT MISS THE MARK? - LAMON

INNOVATIVE TRANSPORT SYSTEM PIGGYBACKS 2 T&TS

BIOGRAPHICAL SKETCH OF LUMBERMAN DEE C. ESSLEY

O'MALLEY YARD, MESA, AZ., TARGETS IN ON ITS MARKET

TOP EXECUTIVE CHANGES AT NBC'S WESTERN DIV.

DANT & RUSSELL'S STANLEY BISHOPRICK RETIRES

BIG STRIDES BY AFPC'S NEW-LOOK INTERNATIONAL DIV.

MAJOR ECONOMIST: "GOODBYE. HOUSING RECOVERY?"

PLYWOOD NOW "PLENTIFUL AND AT BARGAIN PRICES''

MORE ON TROPTCAL WOODS FROM MEXICO, #r9 IN SERIES

hblishcr A. D. Bell, Jr.

Edilor-Mgr. David Cutler

Conlribuliru Editor Dwight Curan Advertising Prodrrtion Mgr.

Ms- D. Hamil

Art Dinctor Martha Emery

Circulation Marsha Kelley

EDITORIAL OFFICES

WESTERN LUMBER & BUILDING MATERIALS MERCHANT I8 PUb. llshed monthly at 6?t So. Lakc Ave., Paeoden8, Ca. 01101, Phonc (?13) 702-36?t or (219) ?02-{00t by Calltornls Lumber Merchant, Inc. Second-class postage rate! pald at Pasadena, Ca., and addltlonal ol(lces. AdvertlslnS rates upon reque8t.

ADVEIITTSING OFFICES

NONTHERN CAIJFORNIA E PACIFIC NORTHWEST Jerry Holtz, 580 Msrket St.. #400, San Franclsco 94104. Phone (415) 392-3365.

SAlf FRANCISCO BILLING OFFIOE 2030 Unlon St., San Franclsco, Ca. 94123. Phone (415) 346-6000.

SOUTHERN CALIFORNIA _ Carl Vann, 1385 Westwood Blvd., Los Angeles, Ca. 90024. phone (2L3t 471-7593 ot t2t3\ 792- J623.

MOUNTAIN STATES Fronk L. Beckstead A.iocltt€.. (Denver) 3505 Mlller Court. Wheat Rldge, Colorado 80033. Phone (303) 427-2692.

SUBSCBTPTIONS

Chrnsc of Addrc..-Send rublcrlp' tlon orderr and addrels changes to Ctrculatlon Dept.. western Lumber & Bulldlns Materlalr Merchant, 5?3 So. Lake Ave., Pasadens, Ca' 91101. Include address label from recent lssue lf potslble, plus new addrels and zlp code.

Subscription Rates-U.S., Canada, Mexico and Latin America: $5-one yearl $8-two years: $ll-three years. Overseas: $7-ohe vear: $l l-two Vears. Single copies.$ 1.00. Back copies'$ 1.50 whdn avdilable.

Thc Mcrchant Matrtlno serves the mcmberr of the: Arlzona Lumber & Bullderr Supply Arsoclatlon, Phoenlx: Lumber Merchant! A!!oclatlon ol Northern Callfornla. Lot Altos; Montana Bulldlng Mate- rlal Dealerr Arsoclatlon, Helena; Mountaln St&tes Lumber Dealerr Arsocletlon, salt Lake clty and Denver; Lumber Asloclatlon of Southern Callfornle, Lot Angeler; Weltern Bulldlna Materlal Aaroclatlon. OIympla, .walhlngton.

THE MERCHAI{T

is an'independent magazine, for the hrmber and building materials ,industry in the 13 Western states, concentratbtg on rnerchanclising, tnanagement and accurate, factual neuc.

....

Timbers Fence Material

Truck drivers know all the best spots . and that's where Kimberly-Clark ranks. Our loading crews are on hand from 7:00 a.m. to midnight five days a week, with a big supply of strapped and wrapped lumber, and a deft way with a lift truck. You pull into KimberlyClark, and in no time you're on your way with a warm heart and a glow of satisfaction.

We're big on mixed loads and overnight service. In fact, if your destination's within a radius of 500 miles and you can get your truck here before 5:00 p.m., we can practically promise you its unloading will be the first order of the day.

Next time you have a yen to get into fast company, remember Kimberly-Clark.

Kimberlq,Clark

(Forest Products Division)

ANDERSON, CALIFORNIA 96007

PHONE: (LUMBER SALES MANAGER) (916) 365-7661

P.O. BOX 697

RHINOHIDE SALES o PHONE: (9i 6) 36S-3727

MOULDING & MILLWORK PHONE: (916) 365-2910

PONDEROSA PINE SUGAR PINE WHITE FIF DOUGLAS FIR. INCENSE CEDAR. MOULDINGS. JAMBS. DOOR FFAA,4ES . CUT STOCK PROVIDED SOLID AND FINGER

JOINTED, NATURAL, MILL.PRIMED. VINYL OVERLAY

MARENISCO, MICHIGAN PHONE: (506) 7BZ-2233

HAFD IIAPLE. SOFT MAPLE. BIRCH. SOFT GRAY ELM

BASSWOOD ASH . BEECH NORTHERN HEN4LOCK

NORTHERN WHITE PINE. DRY KILNS PLANING N4ILL AND DIMENSION CUT STOCK.

GOODWATER, ALABAMA

PHONE: (2Os) 839-6368

PIEDMONT PINE, SOUTHERN YELLOW PINE

Telephone Talk

"No, no, we can't help you."

"No, call someone else."

Click. End of conversation.

How often have you encountered this sort of curt, uninterested response when trying to find an item you want. Damn frustrating, right?

But think for a moment, when you are busy and/or don't feel well, or just aren't thinking when you answer your phone, do you make the same mistake? Far too many do and the pity is that in many cases the offendipg party isn't even aware of it.

We remember the case of the large Western wholesaler which decided to tape the telephone conversations of its salesmen on a spot check basis and managed to do so successfully without the office grapevine leaking the secret of what was being done.

The sales manager told us he wasn't surprised at the results; vexed perhaps, but not surprised. The surprised ones were the salesmen, these men whose livelihood depends on their sales expertise on a telephone. Almost to a man, the sales staff was aghast when they

heard tapes of their own responses and pitch. Not the usual embarrassment of hearing one's own voice, but their unwitting discourtesies and matter-of-fact abruptness on occasion with their customers,

In many of these cases the salesmen had made a classic error, they put their own personal feelings ahead of their customer, and as a result vented their fatigue, nerves, impatience or simple disinterest on the person who should come first with them in a business transaction.

"Gee, I sounded as if I was annoyed with the customer and wished I could get him offso I could get on with more 'important' business. And that wasn't the case at all. I can't believe it came across like that," bemoaned one unhappy listener to the above taping project.

We could all do well to ponder the lessons to be learned. The rapport developed over the telephone can be a delicate thing, easily bruised. This industry has a high level of expertise in working with phones, but like most else in the world, it could stand a little improvement in some cases.

UilTENPALLET, ilffr UIDE

Hunter Woodworks is now able to deliver pallets to you anywhere across the nation. Our experienced sales engineers can help you with your pallet, box, skid, and cut lumber problems in any of the 50 states.

By maintaining a tradition of finest quality and seruice since 1943, Hunter Woodworks has become one of the nation's leading pallet manufacturers.

t235 E. 223 ST., CARSON, CALTFORNTA 90745

PHONES: Ql3l 77U2544. (2r3) 83$5671

Arizona association's annual convention

A NOTHER powerhouse conven11 vention has been held by the ALBSA that featured, among other attractions:

The ranking Republican in the U.S. House of Representatives, The Honorable John Rhodes of Arizona, Minority Leader. Richard Snyder, managing officer of the national dealer ASSN.

Several first class panel discussions.

Four excellent speakers. Golf, swimming, sunning and a variety of other social pursuits.

The whole ball of wax got off to a roaring start with the Western steak fry, May 16, when nearly 450 attended the poolside outing.

Following a dynamic kick-off

4,:

VIP John Rhodes, Minority Leader and ranking Republican in the U.S. House oi Representatives (1) with Arizona Assn.'s Frank Davis.

(2) Bill Bell, Ray Lopp, Hank Stanton, George Rothfuss. (3) Bob Ryan look Ma!, red socks! (4) Paul Conley, Don Lue, Don Hossack. (5) George Owen, Major Overbeck, Sandy Treadwell. (6) George Rattich. (7) Howard McDaniel, Glen Crookston. (8) Henry Desenberg. (9)

Bob Large, Mike Mediqovich, Bob Horr. (10) Dean Drake, Ray Wells, Tom Whelan. (11) Sam Hauert. (12) Dave Cech, Nelson Sembach. (13) Peter Adams, Larry Gregory, Jack Sullivan, Chet Nortz. (14) Bob Coffman, Lee Sedler. ('15) Al Schecter, Larry Manchester. (16) Si Davis. (17) Larry Hamman, Harold Dunn. (18) Lloyd Bowerman. (19) Paul Hershev.

speech by Dr. Harry E. Olson on breaking through the impossible barrier, the energy crisis was explored by 'a panel discussion moderated by Richard Snyder, exec. v.p., National Lumber & Building Material Assn.

An effective film that gave the oil companies side of the problem was narrated by Standard Oil's John Rountree, followed by pan- elist Jack Sullivan. Midwav Lumber Co., Tucson, who expressed his confidence that there was enough oil (though at high prices) and that the U.S. could and would solve its oil problems.

Dean Drake, The O'Malley Companies, noted the shortages in petroleum-based products that could result from a continuing squeeze on oil supply and related some of the step his and other firms had taken to adjust to the changed operating climate. David Cutler, The Merchant Magazine, noted that though the crisis was real, he felt the facts seemed to be such that it was unlikely that the oil companies weren't partially responsible for a condition that had produced such notable benefits for them. Despite a rocky short term picture, he was bullish for the long term future of the lumber and building materials business.

Don Comstock, WWPA, told the audience that the country also faced a crisis in timber supply that was being masked by the oil flap, and then detailed in his usual articulate manner the pertinent facts involved.

Banker Ken Braun began the afternoon sessions with a runthrough on money and its availability, current money market techniques to create more mortgage money and the encouraging news that his firm (First Federal Savings & Loan, Phoenix) is still optimistic in the face of some pret- ty discouraging developments in the housing markets.

Employee and employer relations were examined by the next panel, chaired by Chuck Bivenour, Thoren Consulting Group, which was led off by O'Malley's Ray Wells who noted the vital need t-o recognize and pay employees adequately in order to get the best performance from them.

Joyce Parker, State of Arizona, urged that employee training programs follow recruiting of new employees and the necessity to create an environment for employees to learn and hence work more effectively for their employers. Ed Saunders of the Arizona Employers Council called for a reshaping of employee attitudes; the highly satisfactory safety record of female employees; and the failure of supervisors to take full advantage of education oppor- tunities in upgrading their workers.

Ted Yorke, Salt River Project personnel director, explained their attitude survey and how these surveys could be tailored to fit individual company requirements.

That night, pro football referee Arthur Holst broke up the banquet guests with a very funny mixture of sports anecdotes and human failings and flailings.

Eleven term Arizona Congressman John Rhodes, the House minority leader, told a packed audience at the Saturday breakfast of Congressional efforts to increase the supply of timber through greater funding of the Forest Service, the impact of government money policies on

(Please turn to page 10)

}IOREPICIUTESED ON THE NEXT PAGE

Story at a Glance

Big crowds, strong program, special speech by House Minority Leader John Rhodes

Jay O'Malley named "Lumb€rman of the Decade", Earl Heldt named "Lumberman of the Year" next year's confab: Braniff Place, Tucson.

1974-1975 Officers & Board of Directors

President Al Schechter Treasurer Earl Heldt 'lstv.p. ...... George Rothfuss Exec. v.p. .Frank Davis 2nd v.p. Charles Ray Asst. treasurer . Mike Ray

Directors

John Gaskin

Ray Lopp

Ace Mason

Bob Silvey

John Shipley

Ronald Foreman

John T. King

Dean Drake

Bob Ramsey

Sam Hauert

Charles Mann

Glenn Bell

Larry Gregory

Don Lue

BillWalker

Ray Wells

Jim Barlow

Marty Wist

Bob Horr

Harold Dunn

George Rothfuss

Tony Padilla

Frank Rosales

Jack Sullivan

Carl Bastian

John Entz

Mike Medigovich

Larry Hamman

Jim Killen

Pat Manley

lmmediate past president Ray spelts National dealer director Frank Davis National dealer director . Dean Drake past president of national Jay o'Malley

(Conttnued from puge 9)

housing, the oil crisis and land use policies.

To the inevitable question about Watergate, Congressman Rhodes said he expected the House would complete its inquiry the middle of this month and that if they impeach (indict) President Nixon, the the chances were "very good" that the Senate trial would occur during this Fall's November elections.

He said businessmen should all worry about a "veto-proof" Congress as it could result in pro-

union legislation that could be harmful to business.

Chet Nortz, president, Management Advisors, Inc., Salt Lake City, spoke later that morning on how inventory control can have a direct influence on a firm's profitability, noting that inventory costs 2lY2% per dollar per year; cut the inventory, save money.

He also covered related areas for accounts receivable, pricing, making a market analysis and budgeting.

The evening banquet honored Jay O'Malley as Lumberman of

the Decade, Earl Heldt as Lumberman of the Year. Jack Sullivan for his industry contributions and John Turner. John Turner & Associates, Phoenix and Dave Cutler, The Merchant Magazine, with the Public Relations award for their service to the Arizona industry.

Held at the new Hilton Hotel in Scottsdale. the 53rd annual convention again demonstrated the strength and effectiveness of the Arizona Lumber and Builders Supply Assn. and the effects that a strong group of officers and members have produced for the association.

FRIENDIY COUNSEL (1) from past prez. Ray Spelts to new prez. Al Schector. (2) Sam Fineman, Bob McBride, Jim Parsons, Jerry Bruce; in lront: Aram Mardian. (3) Joe Creasy. (4) Don Comstock, Ron Walker, Dennis Wilde. (5) Roy Price, Frank lvanovich. (6) Vern Godbehere, John Gyori. (7) Bob and Peggy Pallow, Bob Mullen. (8) Charles Ray, John Shipley. (9) On the dance lloor, Bayla Fineman, Ron Foreman.(lo) Jene and John O'Malley. (11) Rod Morrison,

Carroll Duncan. (12) Ron Foreman, Del luie. (13) Harold Spotts. ('14) Roberto Sanchez, Dino Powell. (15) Congressman Rhodes, Jay O'Malley and his groovy new beard. (16) Tony Padilla. (17) Pele Van Voorhees. (18) Dale Smith, Marv Setzer, Charles Weltmer, Marty Christy. (19) Marty and Marion Wist. (20) R. S. Jenkins, digging a copy of The Merchant Magazine. (21) Jim Killen, Phyllis Tygret. (22) Maye and Frank Davis.

Does the Rinfret Report Miss the Mark?

By Ralph Lamon Lamon Lumber Co. San Francisco, Ca.

An Economic Analvsis of the Softwood Lumber and Plywood Industries covering the period of 1970-1973 has recently been distribuied by the Rinfret-Boston Associates.

It is a readable, concise, extensive, distillation of the softwood industry covering 64 pages of text supported by another 73 pages of explanatory tables, statistics, acknowledgements and a bibliography.

The origins of the report emanated from the Price Controls imposed by Washington Aug. 15, 7977. From inception to termination a great deal of industry effort was expended in trying to adjust unfair or unworkable aspects of the program to improve its performance.

The brunt of this work was done by industry and association leaders who spent long days attending conferences, testifying, marshalling industry response to the varying directives of the Wage-Price Boards. Among their many frustrating problems trying to make life more livable for the rest of us was the lack of an authoritative broad-based written record of the lumber industry and how it operates. They often lacked reference material which could document positions which they knew were correct.

A further and perhaps more im-

portant void was the lack of documentary support for the concensus industry assumption that controls on the softwood industry were countOrproductive and unworkable.

The solution was to locate a respected non lumber consulting firm - pay them well - ask them to write a nuts and bolts analysis of softwood lumber and plywood and then tell it like it is about free markets and controls.

Spearheaded bythe North American Wholesale Lumber Assn. money was raised, and Rinfret-Boston Associates undertook the job.

The message of the report is contained in Part Six:

manner as supply expanded and prices decreased. Controls were inefficient; the free market is efficient, benefitting producers, distributors and consumers.tt*

Story at a Glance

A thoughtf ul analysis that sharply questions the industry sponsored Rinfret Report (see The Merchant, p.12, June issue) for its failure to recognize the degree of government control over the lumber industry, thus weakening the report's usefulness.

"On August L5,1971, price controls were imposed on the superbly efficient pricing mechanism for softwood lumber and plywood. After imposition of controls, the market mechanism stopped working. The results of imposing rigidity on a system historically characterized by flexibility were disruptions and distortions. Entrepreneurial drive was frustrated. The allocation of product through a competitive, highly variable price structure was stymied. When price controls were removed, the industry immediately began to operate ina more efficient *closing paragraph page 65

So much for the good news. The report has minor problems. Some of the language seems a bit stilted; expressions are used which seem somewhat off lumber kev. It is inundated with charts and statistics. We suspect no one pointed out to Rinfret that lumber

(Please turn to page t2)

(Continued from page tl)

numbers are grounds for susPicion even from the best available sources.

Unfortunately, the rePort has major problems.

Several pages are devoted to an analysis of timber ownershiP and timber supply. Although facts and statistics are produced to support the descriptive material, the report misses the reality of the West Coast Sawmill industry by a country mile.

The generalized and vastly oversimplified facts are these. Large timber owning mills produce no more than 25% of the West Coast Lumber production. Seventy-five percent (perhaps over 80%) is sawn by independents owning verY limited timber holdings. Very limited in this context means six months to five years with heavy accent on one to three years.

Where does this preponderant fraction expect to find future log supplies? From Japan? From farmer lots? From private holdings? From the timber wealthy bigs such as Weyerhaeuser, International Paper, Simpson, Zellerbach? Hardly. The future of the West Coast sawmill industry as we know it today is almost totally dePendent on government timber sales.

cile with our lowering 1974 markets.

Sawmill owners pay these Prices not because they want to or think they can make a profit but because they haue to.

Most analysts anticiPate a deficit timber supply condition in the upcoming years. Public timber availability being dependent on politics, on the wallop of strident minority claques, on the vagaries of the courts, on the limited suPply, we can be positive of an intense competition for logs. Since no one can visualize a system of controlled timber prices (how else can the pie be divided)? log costs could escalate to God knows where.

Given the precarious timber supply situation, each mill will have to maximize its sales return in order to compete to buY more high priced logs in order to survive. To expect the West Coast mill to voluntarily and cooPeratively restrain lumber prices for the "Good of the Order" or to keeP the government from intervening is just not to understand the components of the situation.

and Building Materlals MERCHANT

he is discussing our "free" lumber market. We recently experienced the Russian wheat deal which jolted the whole rail transportation system. Again, a government department initiated a drastic alteration in the Iumber supply demand equation which affected prices for months.

Then there are export markets. Most of the time during "normal" markets we don't give the exPort situation too much thought. When you have an insatiable domestic demand and then you chunk on an unprecedented demand from overseas subject to no price or Profit controls it is not hard to guess what happened to logs and lumber. We didn't get what foreigners needed.

The flow of this material wasyou are already ahead of medetermined by the government. By being involved in supply, by subsidizing building, by maniPulating fiscal policies, by involvement in the transportation sYstem, by directing foreign trade flow, Washington has a huge and continuing influence on our lumber economy.

The mechanism for transferring from public to private ownership is the timber auction. Although minor "protective" devices exist such as excluding the "bigs" from certain auctions under certain conditions, essentially public timber is sold to the highest bidder. This for the good and sufficient reason no one has yet come up with a better system of selling public timber. Public stumpage (largely Forest Service) dependence by log-hungry or log-starved mills creates a raw material cost structure which has its own imperatives.

This is illustrated by current timber sales in the Northwest. Standing timber has been selling for $250, for $310, for as high as $429 per thousand. Adding another $50 or so for logging costs makes these numbers impossible to recon-

Government influence on the lumber industry is by no stretch of the imagination confined to timber supply. There aren't too many lumberman still active who can remember when the government didn't subsidize building. Everyone of us has profited to a greater or lesser extent from government largesse. Being rugged individualists we don't discuss this very much. Rinfret reports this not at all when analyzing what makes markets and prices. We get very much more vocal on the subject of government money supply and or interest rates.

Washington doesn't ever want to create policies which hamper the construction or homebuilding industries but periodically they do have a run about trying to contain inflation by manipulating our credit system.

Whether they actually achieve what they are trying to do is beyond the scope of these thoughts, but every one of us knows what happens to our business, be we builders, wholesalers, retailers, or sawmill people.

Again, nothing in Rinfret when

In short, the Rinfret report does not recognize the muscle the government has in the lumber business. Our classical "free matket" that Rinfret salutes has much of its freedom hemmed in by government policy.

We have had as much experience as the next lumberman with controls. Our first job after four years in uniform in 1946 was as a lumber buyer in Eugene. We "bought" lumber for nine months under controls. The distortions, cheating, bribing, chicanery of that period has to be experienced to be believed. The recent control period by any standard we can think of was hardly successful. We agree with the report - controls are bad.

We may get controls again as a result of severe supply - demand imbalances or as a result of general economic policy. We may get controls as a natural consequence of the strong tide toward collectivist government.

Should this unhappy day arrive we will need our best lumber logic to defend the barricades. Although the Rinfret report is firmlY opposed to controls, we don't visualize its effective use by the industry because of its failure to evaluate the total scene.

Bel-Air Door's lnternational Line Hand Carved Entry Doors

These elegant doors of ihe lniernational Line come in 17 different designs, 6 in the Walnut Antique Finish and 11 in the Smooth, Hand Rubbed Finish. Alcala, Lerma and Squire doors are also available with the safefy, security view grille.

Piggybacking Truck & Trailers

I N efticient approach to increas11 ins customer service, conserving energy and reducing costly truck dead-heading times between mill sites in northern California, Oregon and the southern California area, has been innovated by the Ed Fountain Lumber Co. of Los Angeles.

The concept, an extension of piggy-back transport, makes optimum use of a flat bed "mother" truck and trailer. The mother truck and trailer piggy-backs two additional trucks and two trailers; one truck and its trailer, piggybacked on the mother truck and a second truck and trailer piggybacked on the mother truck's trailer.

Thus, the mother truck and trailer hauls two additional trucks and trailers double-piggy-backed

Story at a Glance

Innovative transport system uses a "mother truck" to carry two additional trucks and trailers . result is marked increase in customer service, conservation of gas and reduction of costly dead-heading

which can be off-loaded enroute at other mills while the mother truck continues on to still another mill site for a third load.

Ed Fountain, company president, reports that the fitm's delivery efficiency and materials

availability has been significantly improved. "We have also noticed a definite drop in fuel bills, tire wear and truck maintenance expenses since we have adopted this piggyback system," he added.

He further explained that lowering non-productive dead-heading costs and times, over these 750 mile trips, enables rolling stock to be dispatched with greater flexibility to faster, more economical productive use.

"We can now maintain better inventories to meet the growing demands for more immediate deliveries," noted Fountain.

The Ed Fountain Lumber Co. serves the Iumber yards in southern California with a wholesale distribution yard located at 6218 So. Hooper Ave. in Los Angeles.

diamond is agirl's best triend

Rich wood grain cabinets that will make any kitchen sparkle. Hard Diamond finish, self-closing hinges, adjustable shelves, and all drawers have steel guides and nylon rollers for silent and easy operation

Available in three different grain patterns, plus a variety of shelves and sizes. The perfect cabinets for all new and remodelled kitchens. Just watch her eyes sparkle when she sees it's a Diamond. For more information and literature. contact:

Nifty Gay, Stockton, CA. (209) 464-8361. Hugo Rath, Fresno, CA. (209) 251-5031. Wendell Lawson, Rialto, CA. (714) 875-1550.

Happy 80th Birthday, Dee

Et VERY once in a great while la (u very great while) it is our pleasure to encounter a man about whom the old chestnut reallY applies: "he's probably forgotten more about the lumber industrY than most people will ever know."

Dee Essley, whose 80th birthday we are saluting this month, is such a man. In his eight decades of vigorous living, he has left behind him a record of achievement that is remarkable. He is a long-time and very successful lumberman D.C. Essley & Son, Los Angeles; a community leader in the very real sense of the term - founding father and guiding light of the Presbyterian Intercommunity Hospital; and an industry contributorboth through industrY associations and the Hoo-Hoo lumberman's fraternity.

Like many an old timer, he is unabashed in his joy in and appreciation of wood and what it can do. He recalls that he was "always fascinated with lumberI don't know whyeven as a small boy I could never pass up a lumber yard, I just had to go in and look around."

A man with a still big and booming voice, it was his love of singing that, in a round-about way, lead Dee to becoming a lumberman in 1915.

Through singing in the church

choir in his hometown of Whittier, Ca., he became acquainted with Corrine Orban, the daughter of Mike Orban who had the Whittier Lumber Co. and the niece of Peter Orban of Orban Lumber, which then was in Pasadena.

Story at a Glance

A brief look at the busy life of Dee C. Essley on the occasion of his 80th birthday a remarkable, energetic man whose career contains achievements in a variety of business, community and charity endeavors.

Despite a lack of any real background in the business, other than transporting some lumber when he worked for his father's transfer company, he began in the office, doing bookkeeping.

He tackled his job with the ability, enthusiasm and hard work that quickly marked him as a comer and he soon was active in the management of the retail yard.

In 1921 he moved over to the wholesale end of the business when he went to work for A.L. "Gus" Hoover, selling with him in southern California production from Wendling-Nathan Co. and the Pacific Lumber Co. He was Gus' first salesman.

Nine years later, on the eve of the depression, in 1929, he accepted a position as executive

secretary and manager of the old California Retail Lumberman's Assn., which then covered the entire state. He. worked under and with Harry A. Lake, who served as CRLA president, for six years, until both departed in 1935.

With the onset of the dePression years he threw his considerable energies into helping the retail trade with the number one priority: survival. He travelled extensively, spending up to 90% of his time in tbose pre-freewaY years, moving from one town to the next, encouraging dealers to work together, discuss tfeir mutual problems and to just plain hang on until times got better.

It was tough and often discouraging work. The spirit of cooperation between dealers that manY take for granted today just wasn't present then. There were other problems. When Dee would organize an industry meeting in a town, some of the dealers wouldn't come to the meeting because theY couldn't afford the price of the meal, which was 500.

Then the controversial National Recovery Act was passed into law in 1933 as a result of Franklin D. Roosevelt's famous first 100 days ir: office. Soon all business in the United States was beipg done under the Blue Eagle tr'ademark of NRA.

Under NRA, the lumber industry, like other U.S. industries, had a code and a code authority that acted as a liaison between industry and government. The code attempted to enforce business

(Please turn to paget20)

ACTIVE and robusl at 80, Dee Essley is in the office almosl every day, while still devoting time to a wide variety of civic, social and charitable activities.

THIS lS how Dee Essley looked in 1935 when he opened his own business atter a stint with the NRA. can vou believe that hat?

6(\Zou Gotta Know the I

Territory," is a line in the salesmen's song in the hit musical Music Man of about a decade ago and the words are just as true today as they were in the turn-of-thecentury America portrayed in the production.

A good case in point is the O'Malley BMC (for building materials center) in Mesa, Az., which is on the Eastern edge of the Phoenix metropolitan area.

A growing area, still sprinkled with open fields, it presently has a population of 85,000 with projections indicating a population of 100,000 by 1979, just five years hence.

While some of the new homes being built are moderately priced (a sliding term in today's world) many are expensive and the town has a sizeable slice of people with

On Target

money to afford home-oriented leisure pursuits. There are a number of retirement homes being built, including one of the Rossmore Leisure World communities as well as deluxe mobile home parks.

Knowing the territory from their vast experience of doing business in Arizona for three generations, the O'Malley firm has wisely positioned their Mesa operation to service both these markets, contractor and consumer.

The contractor side of the business is helped immeasurably by trvo of general manager Don Hossack's senior contractor salesmen, Jim Homan and Jack Wheeler, who both sold more than $1 million of materials last year. The contractor sales department had total sales of more than $2 % million.

There is a separate entrance for the contractor business where the contractor salesmen have their own offices. Adjacent are other salesmen's offices and drafting and related set-ups to help service the contractor trade. There is also a contractor's entrance off the showroom.

The yard reflects scrupulous housekeeping; well marked aisles, neat stacking and all the many things that should be done in a well kept lumber yard are being done for safety and fire prevention.

The firm is all too aware of the threat of fire. This new facility, that had its grand opening last July, had been hit by fire earlier that year. As Don Hossack puts it, with feeling, "One of those in a lifetime is more than enough."

The retail side of the business covers some 24,000 sq. ft. plus another 10,000 sq. ft. devoted to

the nursery part of the business. The entire operation sits on 7 acres, is completely paved and has parking for about 165 vehicles.

There are 68 full time employees and like the other O'Malley stores, they are open Mon., Wed. and Fri. 8a.m. - 6p.m.; Tues. and Thurs. 8a.m. - 9p.m.; Sat. 8a.m. - 6p.m.; Sun. 9a.m. - 3p.m.

Accurately judging their marketplace, the firm has stressed the sale of arts and crafts materials and has found them to be good sellers and profit makers. A large part of the buyers are the retirees and affiuent families in town that have taken to doing something creative like a good thing.

In staffer Les Yohe, they have someone who may well be unique in Western retail lumber and building materials operations: a resident artist. A talented man who paints professionally and who studied under famed Saturday Euening Post artist Norman Rockwell, Yohe is on hand to lend his considerable experience in guiding the fledgling amateur artist into whatever area of arts and/or crafts the customer may desire.

In addition to a good selection of paints, brushes and the usual in artists supplies, they have a sizeable 10 tier rack that is about seven feet long that holds nothing but how-to books for the beginning artsy-craftsy types.

The nursery, to which there is both outside access and through the showroom, is a handsome affair, with its partially rough stucco walls that are carried on inside from the exterior of the building. Redwood slats form the ceiling and sun protection.

An interesting feature of the department is an alcove where a number of water fountains and

DOOR8 are eJfectively presented (top) to the buyers; each door is a dilferent color. Roofing materials (lower pholo) are ganged under miniature shake roof; adhesives, tar paper rolls and related malerials are all presenl.

cacti are displayed at the front, backdropped by a large painting of a typical Arizona desert scene. A possession of the O'Malley family, it is framed in weathered, roughhewn wood that was made from ties from the first railroad in Arizona.

Reflecting their proximity to the Mexican border, a number of brightly painted traditional Mexican style pots, jugs and jars are displayed; the Spanish/Mexican

influence in architecture and arts being very strong in that part of the Great Southwest.

Overall, the entire operation has a clean open look so exciting and inviting to shoppers, yet there is merchandise aplenty and the entire unit does a brisk business. The years of experience of Don Hossack, along with his store manager Dick Wood, can be seen in the operation, which is first rate in every sense of the term.

Story at a Glance

Year-old O'Malley unit in booming Phoenix suburb is deftly positioned in their market to best serve big contractor trade and a consumer traffic that is heavily into arts and crafts.

NOOK DISPLAYS are tastefully furnished (1) with mirrors, pictures, and wallpaper to backup sinks. (2) Good selection of louver shutters are prominently placed on the floor in this bin, which is painted a bright pastel color. (3) Store mgr. Dick Wood (left) and gen. mgr. Don Hossack. (4) Can you guess

what the kids did when they saw the dummy urinal? That's right and that's why the sign is there. (5) Explanatory signing lronts groupings of wood turnings, spindles, railings, etc. (6) Wooden kegs marked down to move 'em out. (7) Customer service island is front and center in the consumer part of showroom. (8)

Art supplies and in-depth stock of picture lrames reflects avid interest in local market with arts and crafts. (9) Large book rack helps furnish lhe know-how with how-to publications. (10) Service counter in nursery area, complete with impulse items. (11) Mexican slyle pottery is a local specialty.

(Continued frorn page 16) ethics and it also allowed industry members to set prices with a maximum low to prevent the disastrous panic price-cutting that had been aggravating an already tough situation.

Various jurisdictions were established to administer the code and CRLA Ioaned Dee Essley to the NRA as the executive director for the area from Bakersfield, Ca., north to the Oregon border. Under him, he had 35 directors and 18 branch offices.

He made a number of trips to Washington, D.C., spending weeks and even a month at a time acting as liaison between government and industry. He also served on one of the seven executive committees that NRA used for control nationally.

Then the U.S. Supreme Court declared the National Recovery Act unconstitutional and almost as suddenly as it had begun, the controls were lifted from business, and Dee resigned his office.

It was 1935 and he decided the time had come to go into the wholesale lumber business for

himself. In our issue of July 1, (we were the California Lumber Merchant then) a story noted his new firm and observed that he "has probably the largest acquaintance of any individual among the lumber dealers of California."

Situated in the old Petroleum Securities Bldg. in downtown L.A., headquarters for many lumber firms in those days, he represented the Elliot Bay Sales Co., a Seattle firm, for the next three years.

He was also appointed contract agent and representative for Vancouver Plywood and worked with them for 28 years, until they sold their plywood mills to their employees, who then ran them as a cooperative.

In 1936 his son, Jerry, joined the (Please turn to page 22)

PWP Promotes Gentry

Dave Gentry has been appointed exec. v.p. of Pacific Wood Products, according to Jack Davidson, president of p.w.p.

With p.w.p. for eight years, Gentry has served as manager of the Western and Dixie regions and, more recently, as v.p., marketing.

Can You Top This?

Forty times around the globe sounds like one of astronaut Neil Armstrong's records, but it was the amount of travel logged by Harold M. Frodsham, chairman of the board of South Bay Redwood Co., Orange, Ca., when the airlines recognized him as a passenger who had flown one million miles - 40 times around the earth.

But as that occasion was four years ago and he is still always off for someplace in a plane, he may well hit that second million soon.

He has been in 127 countries, including Shanghai and Peking, China: Timbuktu. Mali; all the European capitals except Tirana, Albania (the communists won't let Westerners enter); attended all four Rotary Clubs in Ethiopia; and is currently working on getting in to Ulan Bator, the capital of Outer Mongolia.

He prefers to fly Alitalia, the Italian airline. It serves all of Africa better than any other international carrier, he notes, and "is first rate in every respect."

Jet lag never bothers him and he eats the native food, drinks the water and is never bothered, except in Rome, his second home, where he maintains an apartment.

D, C. ESSLEY

At this time in his long and happy life, we of D. C. Essley & Son wish to take this opportunity to salute him for his many accomplishments and achievements in business, charity and community work, government service and for his years of devotion and contributions to the lumber industry. But most of all, we want to recognize him for the personal qualities that have made him the friend of so many in our industry. Happy Birthday, Dee, and many, many rlrore.

JERRY ESSLEY

D.

WAYNE WILSON

ESSLEY & SON

(Continued from page 20) firm and in 1946 his son-in-law, Wayne Wilson, came into the firm. Dee presently holds the title of president, though he stresses that he is not active on a daily basis, Jerry is vice-president and Wayne is secretary-treasuter.

They opened a wholesale lumber distribution yard on Telegraph Rd. in Los Angeles, in 1950, just down the road from their present five acre facility. Now, as then, they specialize in redwood, mostly uppers, selling dealers and big industrial accounts.

GALENBAtft]

JULY

Western Building Material Assn. - July lS16, board meeting, Village Green, Cottage Grove, Or.

Dubs Ltd. - July 19, meeting, Meadow Country Club, Fairfax, Ca.

San Diego Hoo-Hoo Club - luly 21, annual golf tournament, Cottonwood Golf Course, San Diego. Ca.

7fth Cdifornia Gift Show - July 2t-26, Biltmore Hotel, Convention & Exhibit Center, Merchandise Mart, Los Angeles.

Western Packaging Exposition - July 23-25' Brooks Hall, San Francisco.

Black Bart Hoo-Hoo Club - July 26' b-b-q, Ukiah, Ca

AUGUST

Orange County Hoo-Hoo Club - eug. l, meeting, (place to be announced).

Rogue Valley Hoo-Hoo Club - Aug. 2, annual goll tournament, Rogue Valley Country Club.

lnland Empire Hoo-Hoo Club - Aug. 2, golf tournament, Lake Alrowhead, Ca.

Nationdl Woodwork Minufacturers Assn. - Aug 4, mid-year meeting, Antlers Plaza Hotel, Colorado Springs, Co.

Western Wood Moulding & Millwork Producers - Aug. 7-9, annual meeting, Jantzen Beach Thunderbird, Portland, Or.

Los Angeles Hardwood Lumberman's Club - Aug. E, meeting, Stevens Steak House, City of Commerce.

Los Angeles Hoo-Hoo Club - Aug. 9, meeting, Palos Verdes Country CIub, Palos Verdes. Ca.

Lumber Association of So. Calif. - Aug. 15, Board of Directors meeting, (place to be announced).

Dubs Ltd. - Aug. 16, meeting, The Villages Country Club, San Jose, Ca.

Of all his community and charity work, Dee is most proud of his role in the founding and building of the Presbyterian Intercommunity Hospital.

Starting as a steering committee with the grand sum of $1,000 in 1953, he has seen it grow to become the town's largest employer, with a payroll bigger than the City of Whittier (population 73,400) for its 800 employees and possessing a four story, 347 bed facility that covers much of the 26 acres of land it holds. Typical of the man, he said he en-

joyed playing Santa Claus for the kids at the hospital for 25 years as much as anything.

When he retired this spring after 20 years as president of the corporation that runs the hospital, he was not only saluted with an enormous banquet with several hundred present, but received a telegram from President Richard Nixon acknowledging the contributions to the community he has made.

Somehow he also found time to take an active part in Hoo-Hoo, (Please turn to page 46)

Sierra Pacifc Industries plans to go private (it was listed on the Amex until May) if a reorganization plan is OK'd by stockholders this mo .... SPI would purchase all outstanding shares of chairman John B, Crook and his family, leaving: president A.A. "Red" Emmerson and his family holding substantially all of the outstanding shares . . ,

Revamping of SPI is seen due to irreconcilable diferences between Emmerson, who wanted it to remain basically a lumber co., and Crook who sought diversification to help eliminate the ups and downs of the lumber business .... the approx. $24.6 million paid for Crook's stock would be paid in cash, notes and certain assets....

William E. Baugh has been elected pres. of the North American Wholesale Lumber Assn. al its 82nd annual meeting, Banff, Canada; he heads his own consulting firm in Newport BEach, Ca. .. .. we'll have a complete rundown on the convention in ournextissue....

Following an upward move to llsfa% of the prime lending rate {the bankers' most favorable rate for their best customers) there w&s pressare in the money morftels as we went to press for an advance ta lTvo, which would be yet another record high ....

Inevitably,-the no. of housing starts continued to slip as money rates rose ..., May's fig*: show an ll% decline fram April, p€rmits slipped l9vo, a whopping 4 3Vo belaw sjTs, preuiCI:;ui.;?d*y'/at e; on a seasonally, adju*td,'annual rate, May's starts wefe :a|,ths l,450,0m level

Despite the prirne rate's sesming attempts to go into orbit, several noted economists have be*n: sticking to their guns in forecasting cheaper S8 by this Fall ,. . . Preston Martin, exhrad of the Fed. Home Loan Bank Board, recently said hous-

NEWS BR[EFS

ing had "passed a turn in the road," that gov. $$ policies will :i:r. ,n. pinch of tight money

Ward & Harrington's attractive new Long Beach, Ca., store (about 35,000 sq. ft.), under construction, is a close copy of their new Costa Mesa store: Treated Pole Builders, Inc. have had a major hand in bsth, as well as a dist. yard in Alabama for American Fcrest Products Corp. .

Knoll Lumber, Kenmore, Wa., has nearly doubled its sales floor in a recent expansion . Olympic Lumber Outlet, also in Kenmore, is the lst retail store for Olympic Forest Products, Inc. Continental Forest Products, Lake Oswego, Or.. has opened a Salem office . ..

Gold Rey Forest Products, a Beaverton, Or., wholesaler, is now a mfgr. with purchase of Rogue Valley Plywood, [nc., White City; no terms were disclosed ..., Valberg Lumberhas opened * new operation in Sandy, Or,; :other branches are in Estacada and Troutdale

Sequim Lumber & Supply has added 6,000 sq. ft. to their display space in Port Angeles, Wa., . Wenholz Lumber Co., Paramount, Ca., has closed following the recent death of Elmer O. Wenholz Lumbermen's of Washington has added a new branch on Bainbridge Island" with Joe Lovato as mgr.

Sav-On Drugs has jumped into the home center business with a 50,000 sq. ft. unit in Sylmar, Ca.; they haye,81 drug stores, mostly in So,, Ca. -,. Lowe's Companiet,h:au*., reyealed plans to inv zde th*,,,:.r.iCh. ealifbrnia market from,, :ihgii:,.r::'Southeastem U.S. location; no details yet . . .

Construction is well'along on .Angels new 46,000 sq. ft. home centerin Honolulu .... GeorgiaPadfc plans to build a new wholesale bldg. mtls. distribution center (88,340 sq. ft.) in Beaverton, Or. .. . . Sun Lumber Co. has gotten an OK after a wrangle with city officials for its planned $l million retail facility in San Bernardino, Ca.

Chandler Lumber Ca. is in construction with a new 40,000 sq. ft. facility in Van Nuys, new bldgs, to replace the present ones Georgia-Pacly'c has completed moving its distribution division's Western regional HQ from L.A. to Oakland; it heads up operations for their 24 wholesale operations in 8 Western states....

Willows Lumber Co. has expanded its South Hill operation, Puyallup, Wa. no word from Sunset Industries about more store closings; they buttoned their Watts (L.A.) store this spring after a recent decline inprofits....

Oregon Pacifc changed the date for their Open House celebrating their beautiful new Wilsonville, Or., HQ after we went to press with our June issue; new date: July 21, 2p.m. - 6 p.m. . our apologies for any incdnvenience caused..

Western lltood Products Assn. kicks off a new promotion this mo. to support dealer marketing, with emphasis on the remodeling consumer: a merchandising kit is available . F.W. Dodge reports bldg. products makers had profit increases of 2Vo and sales hikes of 67o in the lst quarter.

Top Executive Changes at N BC's Western Division

Executive changes in National Building Centers, Inc.'s Western division have been announced by Thomas W. Haynes, president of NBC, a subsidiary of Lone Star Industries, Inc.

Miles W. Davidson, a veteran of nearly 30 years in the West Coast lumber industry, is now v.p. and chief executive officer of the Western division, which includes Cooper's, Los Angeles-based home improvement centers; Sun Lumber Co., Los Angeles; and Ward & Harrington Lumber Co., Santa Ana. Michael Hynes has been named president of Cooper's. Frank Higgins is the new president of Sun Lumber. Charles E. Caple has been appointed exec. v.p. and gen. manager of Ward & Harrington.

Davidson has also been named chairman of the board of Sun Lumber, president of Ward & Harrington and v.p. of Cooper's. He succeeds Homer H. Burnaby, who has retired.

The Western division had sales in excess of $100 million in 1973. There are more than 1,000 employees.

0nthe ball,r

Redwood, pine, hemlock, cedar and fir* are right up our alley. One call to Hobbs Wall gets the ball rolling at once. lt puts you in touch with the output of over one hundred Western mills...for the right grades at the right prices, and the right delivery for you.

Hynes, the new president of Cooper's, joined the company in 1963 when it was known as W.E. Cooper Lumber Co. Cooper's has three retail outlets in Los Angeles County: Los Angeles, West Los Angeles and the Montrose section of Glendale.

Hynes has also been appointed manager of corporate development for National Building Centers' Western division.

Higgins, the new president of Sun Lumber, joined the company in 1966. Prior to his promotion he was manager of Sun's Befth 122 at San Pedro, the largest lumber distribution center of its type in the nation. Sun also has Southern California locations in Long Beach, Los Alamitos, Oxnard, Ventura, Camarillo, Montalvo and Orange. Before joining Sun, he was sales manager for 12 years for the old Consolidated Lumber Co. of Wilmington, Ca.

At Berth 122, LeRoy Ostrander, formerly sales manager, succeeds Higgins as manager.

Caple, the new exec. v.p. and gen. manager of Ward & Harrington Lumber, joined the company in May after nine years with Weyerhaeuser in the Pacific Northwest. His most recent assignment was market planning manager.

In addition to Santa Ana, Ward & Harrington has locations in Fullerton, Long Beach, Newport Beach, Capistrano Beach, Irvine, three in Garden Grove and two in Orange.

Miles Davidson

Frank Higgins

-CIEAR FIR, ItRY & GREEN. BOARDS.STUOS.

Western Lumber and Building Malerials MERCHANT

Monlono Building Mqleriol Dcolers Asrociotion z,\ nn'dffiffH'ffin"' di'dWsffi g

By R.V. PETERSEN

executive secrelary

T TNDER OSHA. roday's building

|f materials dealer cannot afford complacency. Many dealers, and particularly those not yet scanned by the gimlet eye of an OSHA inspection. are becoming more lax in observing safety standards. This lack ofconsideration for federal law could have unfortunate results for the dealer. OSHA insoections are continuing and will continue. Attempts in Congress to amend or modifv orovisions of the act have so far met with failure. There is evidence that the early black-or-white interpretations of the regulations are being modified to allow certain leeway in application of

citations and oenalties. But there is no relaxation i-n the overall imolementation of the provision of the-act. These is every reason to expect more inspections of members' operations. For this reason a continuins review of OSHA-related problems ind hazards should be standard operating procedure. The "checklist of common hazards" furnished to members merits oeriodic review.

Among commonly citied OSHA violations the following cover situations existing in many yards: ungrounded paint mixers and pop machines; improper or no guard rails on cat walks or elevated storage platforms; ungrounded power saws and shop equipment; lack of

protective masks and goggles at cut-off and rip saws; keys in unattended forklifts; missing handrails on stairways to balconies and basements; inadequate or missing fire extinguisher equipment; violation of hardhat requirements, lack of overhead suards on forklifts.

Sincere attEmpts to be in compliance with the act can weigh in favor of the dealer. An OSHA Review Commission recently ruled that if a firm does everything possible to "create a safety atmosphere" the result could be a reduced penalty or none at all. A dealer's best course is to take steps to meet job safety standards.

Among recent industry changes: Lindsey Lumber Building Supplies, Eureka, has been purchased by Robert Runge and will be operated as Runge's Eureka Home Center. Affiliated Building Materials Co., whitehall, has become whitehall Building Materials Co., under the ownership of Dick Roberts; manager Homer Miller will continue in that capacity. Montana Mercantile Co., Missoula, and Kalispell Mercantile Co., Kalispell, have been acquired by Affiliated Home Centers to become elements in their Montana operations.

saving for a homeowner in his monthly utility bill.

[ftnis time there is much pub.1-1, licity being given to the energy crisis. Arizona dealers should take advantage of this by informing prospective home builders of the association's Heating and Air Conditioning Studv which oroved that there is a 30% savings on heating and cooling a wood home versus one built of masonry.

In the June 19, issue of lhe Arizona Republic and Ga:ette, an Arizona utility stated that a $100 utility bill in the summer is not uncommon for many Arizona home owners.

lf you apply lhe 30Vo savings a wood home offers in heatinq and air conditioning .this would mike a substantial

Each dealer should educate his employees on "enery saving products" so that the emolovee can talk intelligently on the subject in order to sell more wood homes.

There are also many brochures available on the subiect. The dealer should always have a supply on hand. They are:

(l) Beautiful Facts about Building with Wood.

(2) The Energy Conservation issue. These are available throush vour associrtion office.

Another idea would be to set up an energy conservation center to display items that save on energy. These displays should include; insulation, weatherstripping, storm doors, etc.

In this oeriod of a down-turn in homebuilding,-the dealer that takes advantage of the energy saving opportunities will give him the advantage of maintaining a good sales volume and increase orofits. '

Selling is The Name of The Game.

SOUND OFF ! !

Got a beef, a compliment, a complaint, a constructive criticism, a question, or an1'thing else that needs airing? Let's hear from you! Write c,zo The Merchant Magazine, 573 So. Lake, Pasadena, Ca., 91101.

executive

vice president

57|-Lrl f. U LruLq

By WAYNE

LAN ahead. We have all made that statement. some even have a sign hanging in their office and without a doubt everyone believes in that philosophy. But how often do we really practice it? It wouldn't work to ask for a show of hands or a response to a questionnaire because none like to admit that they don't really plan ahead. Most planning ahead is done with respect to a ski trip, a vacation to the South Pacific, a week with the family in Mexico, or any number of activities that might be indulged in which bring pleasure. Planning ahead in business seems to be somewhat

foreign. Some people do plan ahead; I don't mean to say that no one plans ahead, but how far? Usually it's for next week, next month, or possibly to the end of the year.

How manv reallv stretch their mind, the minds oi the key people who work with them and make everyone look not onlv to tomorrow. and next week, but to nexi month and next year, the year after that, the year after that, and on and on until a plan is developed for five or even ten vears. If the survev were taken it's safe'to assume that iot many could truthfully say that they have a five year olan for their companv. '

Since evervone ii in-almost the same oredicameni. the individual in this business really isn't affected too badly. Everyone is making the same mistake;

one could say that change for the sake of change is counter productive. What about a change that is intended to better yourself. your company, or your industry?

The program committee for the Annual Manasement Conference of the Lumber A-ssociation of Southern California is planning on giving the members a conference in November that will cause them to stretch their minds. to stimulate change, to produce the creative thinking that will ultimately bring about long range plans to improve the lumber industry in Southern Californla.

There will be discussions on the availability of lumber; this year, next vear and the vear after. How much is it loing to cost, what sizes, what grades, what species are going to be available?

Dealing with people is always a serious matter. There will be experts speaking on the subject of the relationships established between you and your employees as well as legislative activities in Washington, D.C. and at the state level that will have a tremendous effect upon your business.

With all of this, the feeling.is that we encourage you to start now, Just as the program committee has done, to platr ahead. The dates for the conference this year are November 14, 15, & 16. The location is the beautiful Spa in Palm Springs. Hope to see you there.

By ROSS KINCAID executive vice Dresident

l0th Annuul All-lndustry

Marketins Conference was Greatl

Tha conferJnce theme, "Changing Times and Changing Markets" proved to be a very timely and practical subject for the keynote speaker, small group discussions and panel presentations. Held at Olympia. about 160 persons registered and attended on May l9-20.

Keynote speaker Richard D. Snyder, exec. v.p., NLBMDA, Washington, D.C., opened on target with the conference theme. He cited a survey of 4000 small business executives by the Research lnstitute of America which developed these predictions about change:

Increase in people problems

Increase in shifting social values and

Increase in government regulations.

To meet these changes he said businessmen must become totally involved.

Ten small roundtable groups spent I 7z hours discussing the effect ofchange on inventory, sales programs, management-employee relations, market selection and other vital tooics. Members of the Youns Westerner's Club were roundtable discussion leaders.

Following the discussions a panel of six Young Westerner's presented an excellent summary and commentary on the program topics. YWC president Bud LaMarr was chairman and moderator for this afternoon session.

Next day a panel of representing retailers. wholesalers and manu-

facturers presented " Bu.t'ing in a Market of Turnroil, Selling in a Market ol Confttsiotr - What are Your Problents?" This was an outstanding panel led by moderator Clay Blackstock.

Each panelist expressed how the pressures of inflation, shortages and other current problems are being met in his DUSlness.

Both the laree and small retailer were represented on- the panel and received some useful and oractical information. This was equally true for the manufacturer and' whdlesaler.

Special thanks should go to Woody Railey, WBMA v.p. and chairman of the conference, and his All Industry Marketing Committee for a great job in developing and carrying out such a fine program.

executive vice president

Western Building Material Association

u!a

(st n Y!@\nrs

JOE MAYFIELD presidenl of lhe Lumber Merchonis Associotion of Northern Colifornio .15,16 El Comino lrl, Suilo 0 to: Affor, Co. 91022 (ar5l 94r-t6t7

T HE 1968 National Housing StuI dy reported that the nation would need to construct 26 inillion new units between 1970-1980.

This requires annual housing starts of 2.6 nrillion per year. A more recent study establishes the needs at 28 million for the sanre oeriod and indicates this fisure nray be conservative. These new Jnits are nceded to bring sufficient housing to those currently requiring housing and does not include replacement.

The period 1972-73 was the biggest housing boom in our nation's history but we only managed to produce 2.4 million new units, falling short of our goal. During this housing boom we found lurnber and construction materials in critical shorta-qe. Since that time the environmental groups have succeeded in reducing the annual allowable cut through their suits against the Forest Service.

Should the federal government provide sulficient I'unding to once asain construct the number of new units needed to provide-basic shelter to the segment of the population in gravc need, will we have the timber to meet the requirement'l At the present the answer is nol We will not be capable of providing the required housing until the mature trees in the national lorests are nrade available for use rather than tinder, and the Forest Service is orovided sufficient funds to undertake an aggressive program of forest management in all ol the federal lbrests capable of profitably growing timber for the nation's needs.

lf the first tree under a federal forest program is planted today it will be approximately 80 years before dividends are returned, and yet it seems virtually impossible to move Congress with any speed to meet the urgent need to adequately manage the federal forests.

Senator Humphrey's bill has passed the Senate and Representative Rarick has prepared a companion bill in the house but we are still awaiting action.

These bills include adequate funding for the forest service to begin a sustained annual yield program to meet the nation's needs. A bill must be passed soon. Each day of delay extends the tinre belore the nation can have an adequate supply of lurrber.

MOU N [AIN $TA I E$

By KENT MOXEY executive vice president

AUn convention at Vail was very lr.-rf successful: 373 people were there and the weather was line, goli was good.

The best part was the high spirit of the convention. Everyone was friendly and happy, a good rnood. This is a reflection ol'the state of business in our industry, surely cause for confidence and optirnisnr.

The speakers were very informative and intercsting. The business sessions were verv well attended. We have heard n-rany lavorablc comments from those rvho were there.

New directors elected for three year ternls on the board are as follows:

Howard Anderson, Ut., Ted Johnson, ld., Bill Pengelly, Wy., Tom Lamb, Wy.

L,lected for one year to till out the ternr ol' Torr Brettell who resigned, is Charles Srnith of Roswell. N.M. Charles and his wife drove l4 hours to get to the convention. When they arrived, they learned their daughter had been seriouslv iniured in an automobile accident since-they left home. After calling the doctor, they turned around and drove

COLORADO NEVADA UTAH WYOMING NEW MEXICO

straight back home. Charlie reports that shc is now out of the hospital and doing alright.

The current board of directors and olliccrs are:

l']resident-director, Bud Diehl, Denver Lunrber Co., Denver; v.p.-director, Howard Anderson, Anderson Lumbcr Co., Ogden, Ut.; v.p.-director, Karl Detton, McCaslin's, Inc., Burley, Id.; v.p.-director, Bill Pengelly, Casper Lurnber Co., Casper, Wy.; v.p.-director, Nino Trujillo, Bosque Farms Honre Center, Peralta, N.M.; director, Jirn Ellis, The Independent Lumber Co., Grand Junction, Co.: director, Bill Grimm, R-W Specialties, Denver; director, Ted Johnson, Max Ker & Son Lumber Co.. ldaho Falls, ld.; director, Tom Lanrb, Lanrb's Pro Mart, Jackson. Wy.; director, Harold Mabie, King Investment & Lumber Co., Pueblo, Co.; director, Charles Smith, Pecos Valley Lurnber Co., Roswell, N.M.; director, Henry Stringham, Stringharl Lurnber Co., Salt Lake City. L.x-ollicio director, Davis Martin, A.D. Martin Lumber Co., Ogden, Ut.; National director, Roy Anderson, Anderson Lumber Co., Ogden, Ut.; National director and treasurer, Chet Nortz, M.S.L.D.A., Salt Lake City; L,xecutive secretary, yours truly.

D & R's Bishoprick Retires

Dant & Russell, Inc., the Portland-based forest products company, has announced that Stanley Bishoprick, exec. v.p., has retired.

J.S. Heigel, president, said Bishoprick, 70, has reached mandatory retirement age but will be a consultant and a member of its board of directors. D & R has no immediate plans to fill Bishoprick's position as exec. v.p., Heigel added.

Bishoprick has been associated with Dant & Russell for 33 years and directly involved in the forest products industry since 1917. He also has been prominent in civic and community affairs for many years.

He joined Dant & Russell in 1941 as rail department manager and later became cargo department manager. He was named a director and v.p. in 1956, when Dant & Russell was reorganized to succeed another company of the same name. In 1968, he was elected exec. v.p.

PERS@NALS

Waldo Tinsley, corp. buyer, Vornado West Coast operations for lumber and building materials, recently vacationed lor a fortnight with his family in the Hawaiian lslands.

Ralph Lamon, Lamon Lumber Co., San l'-rancisco, spent two recent weeks on business in Oregon.

Dan Vance is Southwest Forest Industries new v.p. of off-highway operations for SFI subsidiary Southwest Kenworth, Inc., rePorts

Lee G. Crayton, SKI pres.

George E. Keck is the new president of eolumbia Corp., Portlahd. He's the former head -of United Airlines. Columbia produces wood products and runs the Thunderbird stores in the Northwest, among other things.

Dale Jeffers is the new product mgr., Roxite, for Masonite.

Tait Trussell is the new v.p. - administration, American Forest Institute'

Daniel W. Bosler has joined the team at the Redwood Inspection Service, San Fransisco.

Bob Rosso is now mgr. of GeorgiaPacific's Seattle wholesale bldg. mtls. warehouse, Woodinville, Wa., while Tom Davis replaces him as mgr. of the Boise, ld., center

Bill Marshall has joined the Arthur A. Pozzi Co.. Portland.

Carl DePerry is now repping Marlite in So. Ca.

John Judy is now v.p. U.S. purchasing; Jim Mathieu, v.p. Canadian purchasing; Mike Beymer, v.p. plywood purchasing; and Ray Haroldson, v.p./mgr. of American International's industrial div. All are in Beaverton, Or.

Robert Rose has been promoted to Palmer G. Lewis & Co.. Auburn, Wa., distribution center sales supervisor.

Michael Slavich is now mgr., Kaiser Gyp.'s new insulating plant, St. Helens, Or.

Norman Jacobs is now v.p. and gen. mgr. of Empire Pacific Industries' new Cal-Roof mfg. div., Eugene, Or.; Bruce Purdy is v.p. and gen. mgr., builders hardware & supply div., Eugene.

Robert L. Walton and Scott E. Gregg have joined Publishers Forest Products' Lumber sales staff, Portland.

Jim Wilharm is the new pres. of the Spokane Hoo-Hoo Club; with Dick Siokes, lst v.p.; Jerry Williams, 2nd v.p.; sec.-treas., Ernie Wales. Directors: Larry Caudill, Bob Grotefend, Denny Kettelsen, Larry Tooke, and Earl Winther.

John DeMarco, Sr., is now selling for Standard Forest Products, Eugene, Or.

Paul C. Gott has been added to Wisconsin-California Forest Products' Redding, Ca., staff sales, reports Ed O'Kelley, sales mgr.

Ed Stanton has been appointed sales nrgr. of Shakertown Corp., Winlock, Wa.

Mel Pellow is now with Eugene Lumber Sales, Eugene, Or. He had been with U.S. Plyuood.

Harl Crockett, Hexberg Lumber Sales, Long Beach, Ca., recently visited Portugal, Morocco, Paris and London; even ran into Ford Barclay' Barclay Lumber Co., City of Industry, Ca., in the lobby of the Ritz Hotel. Lisbon.

Paul D. Mackie III is now selling for Portland's United Alpine Lumber Co.

Don Hudock has joined Wesco Cedar, Eugene, Or., selling lumber. He had been with C&NW RR.

Jim Rossman is back at his Twin Harbors Lumber Co. office in Santa Ana, Ca., after a Mexico City/Acapulco trip with his wife, Alice.

Richard Kersenbrock, mgr., Hilo Wood Treating Co., Honolulu, has also been named mgr., Maui Wood Treating Co., according to Clint Hallsted. Both firms are divisions of Honolulu Wood Treatine Co.

Bob Headrick is group hgr. lor Niedermeyer-Martin's new industrial plywood mfgr. and sales group; with him in Portland are John Nolen, Dick Springer, and Dave Turner.

Dick Hipkins is Plywood Fresno's (Ca.) new sales msr.

Robert L. "Bob" Reed, Barr Lumber Co., Los Alamitos, Ca., was so impressed after touring Simpson Timber Co. facilities from Seattle to Eureka, Ca., he arranged to send fellow employees Ed Mee (recently promoted to purchasing agent from contractor sales) Charles Higgs, Jeff Locke and Gerrit Vos to Eureka to tour Bonnie Studs and Simpson.

Earl Arnold, gen. mgr., M and A Sash and Door Co., Harbor City, Ca., is in Bay Harbor Hospital, recovering from hip surgery.

Larry Humphrey has departed Weyerhaeuser to form Humphrey Lumber Co., Tacoma, Wa.

Al Owen, Suverkrup Lumber Co., San Bernardino, Ca., recently completed a management course sponsored by Armstrong Cork and Cranford Wholesale Co.

Anthony M. Pace has been appointed mgr. of corporate communications for Potlatch, according to director of corporate communications Francis E. Sammons, Jr.

L. Edward Shrw is now Shasta area mgr. for Champion International's U.S. Ply. div., reports v.p. William A. Whelan.

Pete Bingley of Jarrow Moulding was recently in L.A. from his home base of Chicago.

Howard Lee, Lee Lumber Hauling, Downey, Ca., is back after a 7 Western states vacation that included lots of fishing.

Ken Thompson, Southwest Forest Industries, has moved his family into a new home in the L.A. area.

Randy Philips, Philips Lumber Sales, 1M Oaks. Ca.. is back after a Pacific Northwest trip calling on laminated beam suppliers in Or., Wa. and B.C.

David Murphy is now managing the Ray Lumber Co. store at Pagosa Springs, Co.

Kenneth E. Long is the new mgr. of Sutherland Lumber & Supply, Denver.

Bob Cooper has been promoted to office mgr of King Lumber Co. in Greeley, Co.

Harold H. Brandt is the new chief operating officer for Union Pacific's l,400 mile southern ldaho to southern California territory. Edward W. Harris is the new asst. traffic mgr. for UP's northern California sales.

Chuck Seaman is a new dispatcher at Guerin Transportation and Distribution Center, Cucamonga, Ca., according to bossman Dan Guerin.

Bill Sharp, Inland Lumber Co., Colton, Ca., is back at it after a recent business trio.

Carl Bush, Hunter Woodworks, Carson, Ca., took a golfing vacation thru oarts of the Pacific Northwest and Mid-west.

Dick Freeman, So-Cal Commercial, Los Angeles, moderated a panel at the recent distributors convention. Scottsdale. Az.. that included Vaughn Pipes, BMD, Stockton, Ca., and Clay Blackstock, Lumber Supply & Warehouse Co., Seattle, who also acted as a moderator.

George F. Baitinger is now gen. products mgr. for G-P's distribution div. Richard H. Polsby, branch mgr., San Fernando, Ca., won G-P's President's Club award for excellence.

Wally Bunn has assumed management of A.P. Stewart Lumber Co., Thermopolis, Wy.

Ronald P. Hogan is heading up the Western regional office HQ for GP's distribution div., which recently moved from L.A. to Oakland.

Burt Luse, inside sales mgr., Palmer G. Lewis Co., Auburn, Wa., is making olans for that Hawaiian vacation he won in a PGL sales contest.

Merwin Speer is in charge of the new Beaverton, Or., sales office recently opened by Georgia-based MaxeyBosshardt Lumber Co.

Wayne Hill and Michael Fery have joined the sales force at Oregon-Pacific lndustries' Wilsonville, Or. office.

Roderick Steel is the new exec. v.p. of Potlatch Corp., S.F., according to Dick Madden, pres.

Smokey Pittman is the new marketing msr. for Publishers Forest Prodults, Portland, replacing Wayne E. Holm, who resigned.

Jack Ballard is new Northwest dist. mgr. for Marlite, according to gen. sales mer. R.I. Helvenston.

John D-. Riggs is the new management information services msr. for Western operations of Chaftpion International's U.S. Plywood div.

Bruce Pohle, v.p., Southern Lumber Co., San Jose. Ca.. was a recent visitor to So. Ca.

Your IFP team lrom left to right: Bill Nunnally, Salesman; Bob Nunnally, Vice President; Shelley Day, Secretary; Harold Hess, Buyer; Pat Anders, B@kkepinS; Nels Blagen, Vice President; Brownis Markstrom, Salesman; Pam Cesk, Oltice Manager; Phil Butlerlield, President; (not pictured) Dwayne Allen, Fresno Manager; and Lorna Swanpn, Frevo Oftice ManaSer.

AFPCns International Div.

Although the international div. at American Forest Products Corp. was organized only 6 months ago, it has made substantial strides, according to James E. McGee, gen. manager. Some of the major "firsts" for the new division, which had as its nucleus the company's former Silmarco div., are:

o The first, major, on-going volume order from the Philippines of 1.5 million board feet of mahogany.

o The first order of parana pine2.6 million board feet from Brazil.

o First orders of Malaysian plywood for AFPC's building materials div. and fencing operation were made.

r First purchases of 31A million board feet of hardwoods from the Brazilian Amazon area and of 2 million board feet from Columbia.

e The first orders of molding from Brazil and the Philippines were completed.

"We believe that we are well on our way to full implementation of our objective," McGee said, "which is to make AFPC a major element in imported hardwood distribution in the United States. We are, of course, using our established and growing, nationwide network of distribution centers to implement this objective. Consequently, a corollary objective is to promote the marketing and distribution of these imported woods by all the centers." ll|0

Boat builders, furniture makers, cabinet makers, etc. have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Can

be used under Fiber Glass! :ltjae

Ready to use ngnt out ol Ine can, lamowooo ! applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. \{aterproof and witi not'gum up iander. Iryaterpr weatherproof when properly applied. Ayailable in 16 matching wood colors and white.

Goodbye, Housing Recovery?

Housing activity stabilized in the opening quarter of this year, following 1973's steep decline, but hopes for recovery in the months ahead "have been all but eliminated" by the onset of the second credit crunch in less than a year, according to George A. Christie, chief economist of the F.W. Dodge Div., McGraw-Hill lnformation Systems Co.

He said the opening quarter's total of 344,575 new housing units was 35% below the same period a year earlier, but was only slightly below the low rate reached by 1973's fourth quarter.

Christie said, "It was during the second half of 1973, when money markets were tightened to the point where mortgage loans became extremely difficult to obtain, that the steepest part of the recent collapse took place. As credit conditions eased around year end, "the housing decline leveled off. With adequate financing, housing could have staged a good recovery this year. However, the latest round of monetary tightness by the Federal Reserve, in its effort to slow inflation, means that the expected improvement in residential building this year has little chance of happening."

Plenty of Plywood

John A. Ball, Jr., president, American Plywood Assn. and president of U.S. Plywood, stresses that softwood plywood is in excellent supply across the nation at bargain prices.

He referred to a Wall Street Journal story which reported a home builder's statement that all wood products are in short supply at high prices.

"This story represented the facts inaccurately," said Ball. "In contrast to chronically short and increasingly expensive products like steel, plywood is today's best buy among building materials." Softwood plywood prices "are now substantially below those which attracted screaming headlines in spring 1973."

He continued: "There has never been a better time to buy plywood. Plywood mill inventories are approximately double what they were a year ago."

New Hawaii Assn. Chief

Hamilton Ahlo, president of Hawaii Wood Preserving Co., has been elected president of the Wood Products Association of Hawaii, succeeding Richard Gray, president of Honsador, Inc. Elections were held at the annual meeting on Maui.

Howard Chong, lumber department manager of City Mill Co., was elected v.p. James W. Lovell, exec. director of WPAH, was re-elected sec.-treasurer.

The association is a Hawaii based non-profit trade association funded by 22 Hawaii members and 29 mainland member companies. Their primary purpose is to promote the use of wood products, the circulation of literature and the dissemination of technical information to architects, engineers, specification writers, builder and developers.

whene deailers

amd

ilook fon performance ..'lh

D&R supplies dimension lumber, precision-trimmed studs, cedar siding, shakes, shingles, moldings and many other specialty items throughout the West lumber the most eff icient transport truck or ocean barge.

...by . . rail,

For nearly 70 years Dant & Russell has marketed forest products f rom the Pacif ic Northwest manufactured for the western construction market.

In Southern California, call our representative, A. W. "Art" Neth at 872-1280 or 783-0544

New Fn@du@ts

ond selected sqfes oids for betler mqrkefing

Hearin's New DG Board

DG Board, a revolutionary new product specifically designed lor use by fine I'urniture and cabinet manufacturers, is a high quality wood grain printed particleboard that accurately reproduces the look of high-grade, real-wood veneer.

Available in three basic grain patterns, oak, pecan and pine, DG Board is high quality industrial grade particleboard carel'ully filled and sanded for consistent linish. The wood grain is then accurately reproduced and embossed on He:rrin's own special rotogravure presses. Each panel leatures the intrinsic characteristics ol its own wood specie. With the application of special finishing coats used in fine lurniture. DG Board is dillicult to tell from the actual wood itself. The DG Board Drocess is also rrvailable on luaun plywood and hardboard.

Avaif able in 49'jwidths by 7' ,8' ,9' or l0' lensths. it is available with backcoatings lrom standard prime to fill and deluxe coat. DG Board can also be custorr coated on the back to the furniture or cabinetmaker's specifications upon request.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

Humidilication Calculator

A slide rule designed for fast, accurate estimating ol capacity requirements for residential humidification applications is from Walton Laboratories.

The rule features fast-readine tables to deternrine the grams of moisture per pound of air. lt is then a simple 30second operation to read out the gallons per day of humidification required.

The reverse side illustrates and gives capacity ratings for Walton Residential Humidifiers to meet the reauirements of the job - evaporative plenum mounted. evaporative under the duct mounted, installed atomizing, portable atomizing and evaporative consoles.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

Counterman Training Program

Owens-Corning Fiberglas has two comprehensive training packages which building materials dealers may use to train their countermen. The presentation packages include both color slide and audio cassette tapes which are cued to individual slides.

The insulation slide presentation

nrovides salesmen with the basic facts about Fiberglas insulation. The l5minute package explains the theory of heat movement and how insulation restricts wasteful heat loss and gain. Information on how and where to install insulation also is included in the Dresentltion.

The slide oresentation on OwensCorning's ceiling panel products gives the counterman all the essentials he'll need to know about suspended ceiling systems.

The l2-minute program includes an explanation of ceiling panel selling points and a step-by-step description of how a customer should install the ceiling svstem. -

The counterman training programs have been designed to acquaint dealers and counterrnen with the benefits of Fiberglas building insulation and ceiling systems.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

Pour Me Another

Ready to pour plant food, known as Spring Rain, is reported as a fast seller by rr-rany green-plant retailers.

Pre-mixed, ready to use, the l-3-l liquitied Spring Rain starts working immediately, quickly helps indoor plants become healthier, more vigorous and produce larger blooms. The housewife merely pours a capful onto the soil, before each regular r.latering.

Availirble in 8 and 24-ounce sizes.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

Modular Stacking Racks

Airector stacking racks, that replace conventional pallets, utilize only 20Vo of the ground space formerly consumed by product in a one-layer floor system. U nits stack easily with full capacity loads to 4,000 lbs. per rack.

Four-way entry permits maximum accessibility by fork trucks and rapid llow ol stored materials and oroducts. Emntv rucks condense to minimum volunie by removal of carefully fitted corner posts.

Wood. steel and ooen deck bases are standard in sizes ranging from 30" x 42" to 48" x 60". Special sizes are offered at comoarable cost. Posts and end frames are ivailable in a wide range of heights, from 16" to 60", and higher where required.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9110l.

JAMB MASTER system (top) requires less than 750 sq. ft. working area. Cartons contain Permaneer wood-grained, laminated vinyl veneer doors and jambs, premachined tor assembly in four minutes on the air-operated assembly table. Below: Permaneer vinyl veneer door is olaced on Jamb Master assembly table with hinge pockets aligned. Air-driven screwdriver (not included) sets hinges in seconds, joins jambs to header with equal ease.

Jiffy Memo Holders

Colorful, attractive, decorator designed, eye catching and magnetic backed to cling to steel. These are the memo holders now being introduced by Jiffy En terorises.

Attach them to the refrigerator, gas range, kitchen cabinet or to any surface nrade of steel.

Holds notes, memos, diet lists, cookin-e recipes, menus, instructions, love notes, etc. Blister packaged on seethrough, see-all cards designed to sell on sight. Each card contains 2 different designs. Suggested retail is 98p for a package of six.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

Cabinets Thruout the House

Modular cabinets, often used in precision-built kitchens, are now being put to work in exciting new ways in other areas of the home.

l-ollowing this trend, the Long-Bell Div. of International Paper has created several innovative designs for cabinet use throushout the house.

The library wall can be easily installed in the living room, family room or den. A bottom r:ow of 3O"-high cabinets gives an eye-pleasing paneled wall effect.

Above these cabinets, 15"-high grilllront wall cabinets are used for disolaving books or collector's items.

Matching 18"-high wall cabinets provide an extra measure of beauty and storage.

Long-Bell has designed the divider wull to create a new dinins area or a hundsonre entryway or for-use practically anywhere in the home. Two-way wall cabinets in Long-Bell Mediterranean styling allow access from both sides. Grill-front see-throush cabinets rure used above for displiying interesting iterns. The base and sides of the cabinets are supported with stained lumber or plywood.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

New "Space SaYer" Tube

Miracle Adhesives has added a new 6 fl. oz. "Space Saver" tube of white acrylic tub caulk to their "Safe 'N Sound" line of home repair adhesives and caulking.

Occupying one-half the display space ofconventional blister-carded tubes, it is displayed nozzle-downward from a Jhook, by a uniquely positioned hole in the tube's reinforced flat base section.

Bright blue and green labeling, printed in the familiar contemporary Miracle design on the white tube, is oriented accordingly, to read right sideup. This unusual display technique eliminates the blister-card entirely and

Free Reader Service

For further informotion on oll New Products ond New Lilero ture, write fhe Merchant Magozine, 573 So. Loke Ave., Posodeno, Co. 9l l0l. Pleose mention issue dote ond poge number so we con process your request foster! Thonks.

kit with a choice of a black or white li n ish.

Kits contain all the metal main tees, cross tees, wall mouldings, hanger clips and complete instructions, enabling the home handyman to install a level and stable ceiling grid. Once the suspended Tonico Grid system is installed, the 5/8" thick Tonico Silentex panels, which have a 3/8" recessed edge, are simply dropped into place. The end result is a three dimensional effect with a brushed, texture finish along with excellent lrcoustical properties.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

enables retailers to display twice as many tubes in the same space.

It contains no toxic fumes, is nonsnifTable and non-flammable; waterproof, flexible, and non-staining, for interior and exterior use. It seals cracks and leaks around tubs, sinks and showers, and fills cracks between molding and trim, window and door Irames.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

New 3D Suspended Ceiling

A new three-dimension. susoendedceiling system called "Tonico"'is from the Gold Bond Building Products Div. of National Gvosum.

The new reveal-edge Tonico Silentex 2 x 2" celling panels are combined with a ceiling grid system that is available in a

New Type lmitation Brick

Dacor's new type of imitation brick is a clay-like product in the same size, color and texture as the original lightweight irnitation brick Dacor brought out nine years ago. One difference is the new brick was produced without some ol the ingredients now in short supply and the cost is considerably less. What is the same in this new brick wall facing, called Dacor #l l7 Used Colonial. is that it looks and feels like the real item.

It is rnade from the same mold as the original used brick, and it's dilficult to I-eel the difference, the Iirm claims. lt costs approximately 507o less than the cost of Dacor's Used Brick.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

Twin Harbors Lumber Co.

HIGGINS ISVERYBIGIN SACRAMEilTO

llluminated Motion Display New Metal Paint Pails

A new point-of-sale display that combines motion, illumination, color and simplicity of operation is offered by Pratt & Lambert, a prominent producer ol paints, chemical coatings and adhesives.

Featurins a full-color "bonnet" or shade illus'irating, as it revolves, the broad range of the company's Effecto Enamel colors and end-uses, the unit takes up less than I sq. ft. of space; can be displayed on top of a I gallon paint can or any spot available.

Ordinary light bulb provides heat for nrotion and Iight for illumination. Assembly takes from 3 to 5 minutes; a step-by-step illustrated instruction sheet is provided in the carton.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

Air Box Sealer

New air conditioner windowseal with all-season advantages is now available under the Mortell brand. This vinyl loam is l%" square by 42" long. It-seals the gap between top of bottom frame and-ihb pane of the-top window, when air conditioner is installed in doublehuns windows.

Advance Equipment Mfg. Co., pioneer nranufacturer of professional painter tools and equipment, has just added five quart metal paint pails to their line.

Packed 36 in a cardboard shipping container which quickly converts to a self-selling floor display, the new pails are made of heavy gauge, rust-resistant steel with graduated markings to nreasure pints and quarts. Each is guaranteed to be leakproof.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

Work Bench Legs

Any length work bench can be made with a set of Pridecraft steel work bench less.

These heavy duty, rigid, l6-gauge steel legs are offered with a suggested retail price range from $15.95 to $19.95 per set.

Each 4" x 7" x 32" carton contains all the steel Darts necessarv to build a Pridecraft beinch, using -any lumber or plywood that is available. Shipping weight 28 lbs.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

. . . Big in service and quality since 1883-and now we're Northern California's leading wholesale distributor of hardwoods. Higgins is also the place for plywood and related products, and for kiln-dried and airdried softwoods. Call your nearest Higgins yard for prompt delivery. In Sacramento: 9272727. We're also big in San Francisco (824-8744) and Union City (471-4900). Hl,GoFf[,t"s Established 1883

li includes self-adhering mounting tabs to keep the seal in Place. The oroduct will not fall down between window sections. lt stays put - won't pop out from sudden drafts or suction. Easy to install bv anv homeowner.

Although piimarily designed to weatherseal the opening caused by a raised window, it can also be used to seal between window frame and air conditioning unit, including under the unit. It seals, insulates and cushions vibration. Stops cooling loss in summer, heat loss in winter, stops drafts, dirt, insects anytime. It is poly bagged with adhesive tabs.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Power Tape Merchandiser

Lufkin has a new merchandiser, with a market-tested selection of tapes and relills, featuring the Mezurlok with Cycolac chrome case.

Marlite Neapolitan Panel

Neapolitan -. a reproduction of matched marble slabs on hardboard panelinghas been introduced by Marlite.

This distinctive marbelized panel comes in 4'x8' panels. It also is available in 5'x6' panels in Marlites tub recess kit, along with two 30"x6' panels for the side walls. This l/8" material, which is highly-resistant to heat and moisture, can be damp-wiped clean.

Three convenienl locations cover

-The comoact YPT-18 wall merchandiser displays one dozen tapes; in the Vz" blade width, two each of 8', l0' and 12' fengths; and two each ofthe 12' , 16' and 25' lengths with 3/q" blade. In addition, the unit, measuring 12" x 31", holds one yellow refill blade for each tape model displayed.

A professional quality power tape with a removable belt clip, it is rugged yet lightweight, comfortable to hold and use. lts Natural-Action toggle switch securely holds the blade return upon release. Black and red numerals are on the yellow background. Blades are protected against normal rough usage by a seamless epoxv coating.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 9ll0l.

The Neapolitan paneling can be installed over old walls, or any solid backing. Special wallboard adhesive is used to securg a strong bond. Harmonizing moldins are available.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca.9ll01.

HIGGINS ISVERYBIGIN SA]I FRAI{GISGO

Keep Kool

Vernco's oortable fan Model Vl 106 is a 20" floor ian that is easily moved.

It features a 3-speed Vernco motor and the venturi construction of the srill increases the elficiency of the fan'by rraxinrizing air direction of the unit.

Housed in a cool blue frame with contrasting white grill, it is easily wiped clean with a darnp cloth or sponge.

Shipping weight is l8 lbs. and it nreasures 23" x 7 t/2" x 24 /2" in its shioping carton. Suggested retail price'is $21.95.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

New Door Valet Models

Its new standard and deluxe model Door Valet automatic garage door operators offer new high performance standards and their componentized-unit design makes do-it-yourself installation sinrnler for home owners.

Both are equipped with a two-wire radio control to provide optimum 50' operational range. Also, power units are contained in newly-designed colorful nouslng.

. . .Big in service and quality since 1883-and now we're Northern California's leading wholesale distributor of hardwoods. Higgins is also the place for plywood and related prodducts. and for kiln-dried and airdried softwoods. Call your nearest Higgins yard for prompt delivery. In San Francisco: 8248744. We're also big in Sacramento (927-2727) and Union City (471-4900).

Models have a more aerodynamic appearance and the componentized design permits shipment in packaging only 32" x 10" x 10".

Suggested retail prices are $129.95 (standard) $149.95 (deluxe).

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

First Aid Kits

Johnson & Johnson's Standard First Aid Kit is one of the company's new line of six different size industrial kits ideal for use in construction field offices and at work sites.

Designed to meet OSHA requirements, it contains a full assortment of superior quality wound treatment materials which will administer first aid for 15 to 20 people.

F-eatures include hefty carrying handle and wall brackets. The 24-gauge steel metal kit is weatherproof, dustproof and rust reslstant.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

New Replacement Window

A new all-aluminum replacement window by Season-all, model 126 NuPrime replacement window is designed as a single unit to entirely replace the total worn-out window; features two sashes which tilt (or can be completely removed) for safe, easy cleaning from inside the house.

Each NuPrime replacement window is custom-made to exactly fit the opening into which it is to be installed to eliminate the need for structural alterations .... no brickwork. carDentry or replastering. And because they install from inside the building, there's no need for ladders or scaffolding.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

HIGGINS ISVERYBIGIN UNION CITY

.Big in service and quality since 1883-and now we're Northern California's leading wholesale distributor of hardwoods. Higgins is also the place for plywood and related prodducts, and for kiln-dried and airdried softwoods. Call your nearest Higgins yard for prompt delivery. In Union City:471-4900. We're also big in San Francisco (824-8744) and Sac ram e nto (927-2727).

Three convenient localions cover

More on Tropical Woods from Mexico

by Eugene Breeskin

GUANACASTE

Parota

Enterolobium Legum. Mim.

Mexico

Wt. 40-50 lbs. per cu. ft.

This tropical wood resembles walnut and is widely used for veneers and cabinet making. The wood is very durable in water. It was introduced in about 1910 and was sold under the names juana costa mahogany, conacaste, jenisero and Mexican walnut.

The heartwood is brown with various shadings, sometimes with a reddish tinge. It is unusually easy to work, finishes smoothly, holds its place well in manufacture and is fairly durable.

LINGNUM VITAE

Guayacan Zygophyllacae

Mexico

Wt. 70-80 lbs. per cu. ft.

Guayacan The species of wood grown mostly on the west coast of tropical Central America is considered to be the heaviest wood in existence. Its density is about the same as iron. The heartwood is greenish black.

Applications of lignum vitae can

be found in almost every industry. Some uses are: bearings in machinery, underwater bearings for ships, rollers, thrust blocks for propeller shafts, guides for band saws, mallets, wheels and casters. Growth is slow, the trunk increasing about 4 inches every four years. The largest log on record was nine feet long, 36 inches in diameter and weighed 4,260 pounds.

The great strength and tenacitY of the wood combined with selflubricating properties make this wood especially adapted for bearings under water. Steel and tube mills are using Iignum vitae in increasing amounts to replace metal bearings as the initial cost is less than metal, the life being several times longer and lubricating is unnecessary.

Lignum vitae means "Tree of Life".

receives a beautiful polish and takes glue very well. Because of its color, it is usually referred to, by the Indians. as bloodwood.

Story at a Glance

Four more tropical hardwoods from South of the border are identified and described see last month's issue, p.46, for four others.

EBONY

Ebano

Pithecellobium, Legum., Mim.

Mexico

CAPOMO

Ojoche

Brosiumum-Moraceae

Mexico

Wt. 45-55 lbs. per cu. ft.

Eugene Breeshin is a partner in a company based in MiIl Vallqt, Ca., and Mexico City, Mexico, that imports hardwoods from South of the border.

Ojoche Another Central American hardwood, known for its striking veneer. Here is a description: "It has a satin lustre and there are different hues and colors varying from grey to a rich strawberry red overlaid with a golden sheen".

It is obtainable only in small Iogs, rarely over eight inches in diameter and is straight-grained, fine textured, hard and heavy,

Wt. 70-80 lbs. per cu. ft. Ebony has always commanded the highest price in hardwood. Because of its rich dark colors and extreme heavy weight, ebony is very much used in cabinet work, instrument making and decorative turning and inlaying. A process very similar to fossilization gives ebony its valuable heartwood. Accordingly, the heartwood is very brittle and delicate to work, but it has long been esteemed and its use can be traced back to early Egyptians who probablY obtained it from Abyssinia. Ebony from India was well known to the Greeks prior to 350 B.C.

The only commercial eboi,y produced in the United States rs persimmon. Ebony means "Food of the Gods".

New Liltematutr@

Heavyweight Rooling

Colors, features and specs on the Independence Shangle (R). heavyweight asphalt roofing shingle lrom Certainteed Products are in a revised fourcolor pamphlel, 8t/z't by I l" loose leaf style.

Beautiful Interiors Guide

The 1974 " Marlite Guide To Beautiful Interiors" is now available. This I2-b.. I'ull color brochure contains compl6te product information on Marlite 4'-x 8, panels, l6' x 8' planks, 16" square ceiling..b.locks, tub recess kits, moldings, caulking and their new l0' planks. -

Fastening Llterature Factr

Staplers, nailers and fastening systems for industrial and commercial uses are described and illustrated in an updated l6-p. free brochure from Bostitch.

Flnding Salee Personnel

National Association of WholesalerDistributors"' Recruilment and S el ect ion of lVholesaler-Distributor Sales Personnel", a 50-p. manual, covers every subject involvid in building the riehi sales force: laying foundatio-ns for pio-

fitable selection, searching for people, measuring an individual, verifying credentials, the evaluation and decision making process - even civil rights legislation directly affecting hiring practices. $15 from: Dept. SSK] Nati6rial Association of Wholesaler-Distributors, 1725 K. St., N.W., Washington, D.C. 20006.

Sprinkler Floor Displays

Two floor displavs containine Rain Jet sprinkler heads, flexible pipe, Fttings, risers, valves, accessories and portable stands. a complete department, are described in a new free color brochure.

Nevamar't 1974 Full-Llne

A ncw full-color, 8-p. folder display- ing the entire 1974 collection of Nevamar high-pressure plastic laminates is now available from Exxon Chemical Co. It includes color repro- ductions of each Nevamar lamiirate design and color, highlighted by their extensive line of special and dimensional finishes.

New Replacement Windows

Season-all has a new two-color free brochure which illustrates and describes the features of its new "tilt" replacement window.

Kitchen/Laundry Deelgnt

A 24-p. General Electric free publica- tion designed to stimulate the imaeination and'showcase the planniis assistance available on kitchen/laundri innovatigns..

Measuring Profits

National Association of WholesalerDistributors has just released "How To Mea.sure Product Line and Custonter Pntlirabilit.t',' ' by Peter L. Mullins, Ph.D. Single copies $7 from: Dept. MPP, The National Assn. of Wholesaler-Distributors, 1725 K St.. N.W.. Washington, D.C. 20006.

P'board Storing, Handling

Handling and storage of particleboard is the subject of the National Par- ticleboard Association's newest technical bulletin. Write National Particleboard Assn., 2306 Perkins Place. Silver Springs. Md. 209 10.

Gypsum Veneer Plaster

The Gypsum Association's " Manual 9.f G_ypsum Veneer Plaster," a l2-p. brochure explains, in an easy-to-read fashion, what veneer plaster is. how it should be applied, and'the various components used in this innovative system.

Gentlemen, I wish to dnnounce my resigrution as chairman and return to the only part of this business I really enjoyed."

Bob Gerhart of Pearson Lumber

Co., Concord, Ca., won the Larry Owen Lurnberman of the Year Award at the annual Oakland HooHoolDubs Ltd. sponsored Reveille,

weslern Lumber and Buildlng Materials MERGHAITIT

Reveille

held at Danville, Ca.

Lumberman Vic Roth and RalPh Boshion were awarded life memberships by the Oakland club. There were 136 golfers and 185 at the dinner/show.

ROLANDO Lumber's Owen Corcoran (1) Lionel Stott, Mike Herbert, Art Kelly. (2) CBS's Ray Teakle, Hany Anthony, Jack Barton, Jack Crane. (3) Bill Gilmore, Ross Ingraham, Aubie Harness, George Cilker. (4) Bill Niesen, Tom Holter, Ed Cagle, Fred Duchi. (5) Ron Silvera, Hal Scarborough. (6) Norm Miller, Hugh Rosaaen, Bob Anderson, Cam McArthur. (7) Manuel Pulido, "Mac" McBeath, Manuel Lavrador, Ernie August,

Mike Gericke. (E) Don Clemmer, Steve Ellis, Vince Cortese, Joe Cortese. (9) Shel Sussman, Lawrence Ferry, Hal Renfort. (10) John Thomas, Alan Handelin. (11) Chuck Williams, Marty Olhiser, Bob Farrell, JefJ Barnes. (12) Larry Hansen Lloyd Creemer, Gene Pepitone, Jack Frost. (13) Frank Cordova, Jim Hayes, Brian Eggiman, Jerry Baldwin. (14) Lowell Hendding, Jim Johnson, Orville Bresee, Bill Doyle. (15) Hank

Himan, Jim DiMatteo, Ralph DiMatleo, Jim Johns. (10) Wayne Bahr, Steve Hanle, Chris Jepsen, Dave LeBeck. (17) Dan Ponder, Mike Dartez, Swede Larson, Bob Ash. (18) Harold Henderlong, Jack Koepf , Tom Malarkey, Earl Tatman. (19) Vic Scofani, Fred Buckley, Wil Fullaway, George Reinking. (20) Tom Richert, Emmel Castro, Sam Tarantino, Don White.

Pocitions wantcd 25d a word, minimum 22 words (22 words = t5.50). All othcrs 35Q e word, min. 20 words (20 words = $7.00). Phone numbcr counts as one word. Boxcd rds tt cxtra. Fancy headline or borders t2 crtr.. Box numbcrcd ads add S1.50.

GIassfifffied AdventflscmD@oDts

NEED EXPERIENCED Iumber trader for well-established but small wholesale ollice, located Spokane, Wa. Should have customer following. A chance for aggressive producer to earn interest in sir-all cornpany and share profits. Reply box 124, c/o The Merchant Magazine andfor call l(509) 327-2202.

MANAGER AND SALESMAN needed for retail lumber yard in South San Francisco. Minimum ten years' experience. Steady job. Phone: (415) 76t-l5r-5.

SALESMAN WANTED

Large wholesale distribution yard, industrial following preferred but not required. Excellent long term potential. All employee benefits. Reply Box 125, c/o The Merchant Magazrne.

ESTABLISHED & expanding wholesale firm needs experienced lumber salesmen for So. & Cen. Calif. Send complete resume, replies treated confidentialfy. Reply Box 127, clo The Merchant Magazine.

KNIFE GRINDER

Good oavins oosition for the rieht man iri a' we'l|'established comod'nv with a verv well eouiooed eriridin! room. Sticker kno*led'ee pieferred Write Mutual Mouldins. 621 W. l52nd St., Cardena. Cal 90247 or callcollect Frank Temple, (213) 3210877.

POSITIONS WANTED

e REAL PRO - intimate knowledge of mass merchandisers and wholesalers: Ca., Az., Nv., Midwest. Seeks position, specialty item as rep. with stable company. Reply Box 122. c/o The Merchant Masazine.

EXPERIENCED retail lumberman seeks position, upper or central California. Write Box 126. c/o The Merchant Magazine.

BUSINESS OPPORTUNITIES

RETAII GIFTWARE

UNUSUAL OPPORTUNITY for agsressive husband/wife team to iurchase leading Lodi, Ca., gift, small appliance retail store. Owner retiring i,rfter mlny happy years in business. Long term lease avail. Downtown location, city parking udiacenl. Bank ol America main branch across street. Rear entrance rrdjacent to J.C. Penny Dept. store entrance. Population 30,000; shopping area 50,000. Excellent major iines of rnerchandise, clean inventory. Approx. $50,000 needed to handle, Contact Lewis & Thompson, Realtors. 3l S. Church St., Lodi, Ca. (209) 369-5806

HELP WANTED

INSIDE SALES MANAGER

Ambitious young man with some college and building materials experience. Wanted to supervise order desk and do some purchasing. Excellent opportunity in local branch oi rapidly growing international manufacturer. Can lead to lucrative outside sales position within l2- l8 months. Send resume to sales manager, Evans Products Co., 7000 E. Slauson Ave., Los Angeles, 90040.

Namcs of advcrtisers using a cannot bc rclcascd. Address box number shown in ad in Mcrchrnt Mrgrzlnc, 5?3 So. Prsedcnr. Crllf. 9ll0l.

box numbcr all rcplics to carc of Thc Lrkc Avc., Dcrdllnc for copy b thc 20th. To cell In rn rd:.(213) 792-409t or (flS) 3a66{n0.

HELP WANTED POSMONS WANTED i'ATERIALS WANTED

Attention Pine Dimension Mills

Premium paid for your clear. ? x 4 and2 x 6 pullouts. Accumulation basis. full truck and trailer lots. For company name and address. write box 5. c/o The Merchant Magazine.

REWARD

For information leading to pine stud mills which rvill pull their clears for a premium price, $100 cash money paid upon acceptance first order. Steady source of 8' clear 2 x 4s needed. Reply to Box 6. The Merchant Magazine.

SERVICES OFFERED

LUMBER HAULING

c-Q TRUCKTNG rNC. (2r3) 638-78-5 I 5501 East Centurv Blvd.. Lvnwood. Ca. 90262.

California Lumber Inspection Service

wCertifred Agency

L.A. (714) 54t-5136

1190 Lhcoln

s.J. (40t) 2n-Eo7r Ave., San Jo.e, Callt.

CONGRATULATIONS: You are reading one of The Merchant Magazine's best read pages! Use it yourself when you need a person, or ajob, or want to let the lumber and building materials industry know about ANYTHING.

Subscrih Today

NfltrRGHANT NNAGAZINtr B UVERS 2 GU[Dtr

5. F. 8AY AREA

American For6st Producls Corp, hgadquarters

Ametucan Lumber Specres, Inc

Bel-A'r Ooor Co

Butler-Johnson Corp

Carved Doors. Inc.

Ouo-Fast Calrlornra

Forsyth Hardwood Co

Georgra'Paolrc Corp

Globe In| of N. Catit.

Hrggrns Lumbe. Co, J.E.

Lamon Lumb€r Co

MacBeath Hardwood

Lumber

TREATED LUMBER_POLES

Koppers Co., Inc.

Wendling-Nathan Co.

775-2541

lnland Lumber Co. (714) 877-2001 & (714) S44-44S.|

Calilornia Redwood Assn. Redwood Insoectaon Service Union Pacitic Flailroad

ARCATA

Arcata Redwood Co. Holmes Lumber Co., Fred C. Srerra Pacatic Industnes, Humboldl Flakeboa.d Oiv. Simpson Burlding Suppty Co

NORTHERN

Pine Supptt Co. .. ..

West Range Corp. Weyerhaeuser Co

Colony Parnts

Ouo-fast Fastener Nalronal Gypsum Co..

SPECIAL SERVICES

Calrfornia Lumber Inspectron Servrce

CaSella TranspOrtation CO.

Meca Sal€s E Assembly Co.

Osterkamp T.uckrng, Inc

REODING

SAMOA

Simpson Bu,ildino Suootv Co

Sourn bav Fledwood Co.

South Bay Redwood Co.

Southwest Forest Industries

Standard Structures

Sterling Lumber Co.

Sun Lumber Co.

Tacoma Lumber Sales, Inc.

Twin Harbors Lumber Co.

United Wholesale Lumber Co

Valk Wholesale Lumber Co..

Vance Lumber Co.

Virginia Hardwood Co.

Wendling-Nathan Co.

Weyerhaeuser Co.

Warehouse (Anaheim)

Woodland Products Co.

san Antonio const. (2't3) 865-1245 & (213t 773-4509

BUILDING MATERIALS-PAINT-HABUWARE--ETC, MI LLWORK_DOORS_MOULDINGS

Alhambra Metal Producls (213) 283-3731

American Fo.est Products (CerritG) ..(213) 773-9200

Bel-Ai. Door Co.

Eerkot Mtg. Co.

Beve.ly Manutacturing Co

Carved Doors. Inc

Carroll Moulding Co.

Colony Painls

Oiamond w Supply Co. .. National Gypsum Co......

Porl€r Co.. Inc., H. K.. Disston Oiv. ...(2r3) 358-4503

Raev€ Co

So-CalCommercial....

Tri-County Wholesale

FORT BRAGG

building materials div SOUTHERN CAIIFORNTA

RIVERSIDE & ORANGE COUNTIES AREA

WASHINGTON

ACIFIC NORTHWEST STATES RIDOLE C&DLumberCo

Amelcan Forest Products. weyerhaeuser co

Inc .. ... Duo-Fasl Navajo

Crty Lumber Co. hc

ROCKY AAOUNTAIN STATES

drv.

Ameflcan Foresl Products

Chylraus. Oscar €. Co. lnc. Duke Crty Lumber Co. Inc. ....

Georgra-Pacrltc Corp

New Mexrco Trmber Products ..

Frank Paxton Lumber Co.

Sagebrush Sales

Weldon Trmber Producls

Weyerhaeuser Co. UTAH

OGOEN

Georgia-Pacrfic Corp.

Soise Cascade Corp.

Burton-Walker Lumber Co. .,.

Capitol Building Materials

Carp€l StEcialists. lnc.

Chytraus, Oscar E. Co., Inc.

Geo.gia-Pacilic Corp....

Mac8eath

OBOTUAROES

CHARLES BURT YOUNG

Charles B. Young, 71, secretarYtreasurer of lndependent Lumber Co., Vancouver. Wa.. iJied of a heart attack, May 13.

Mr. Young began his career as an otlice boy for Potlatch Lumber Co., Potf atch, ld. ln 1922 he moved to Vancouver and worked for Vancouver Lumber Co. which was later sold to Cooeland Lumber Co., He left there in 1927 when he and his father and other investors started Independent Lumber Co. Born in Lind, Wa., in August, 1903, he attended the University of ldaho for I year.

Survivors include his widow, Ethel, two sons and two daughters.

DEE ESSLEY STORY

(Continueil lrorn page 22-) both at the national level and with the local Los Angeles club. He was president of the L.A. club in 1948 (then club membership:400) when it hosted the national convention at which his old friend and fellow lumberman Roy Stanton (see The Merchant, May, p. 18) was made

national president of the industry fraternity.

Matter of fact, he was so successful in running the convention that the profit from it went into a sinking fund for the local clirb that has more than once kept it going.

In his spare time (?) he is also a Rotarian and active Shriner, to mention only two of the many

organizations, both charitable and social, to which he has belonged.

Still active and vigorous at 80 (July 11 is the actual date) he advises at his business, remains as chairman of the board at the hospital to which he has given so much, works for other charities and continues to be the amazing man he has always been.

ADVtrRTlStrRS2 INDtrX

A Tribute to Two of Our Old Friends and Valued Customers - Two Great All-Time Members of our Industry

A man of great business and mechanical skill, Ben Kafka somehow managed to start his business in the depression year of 1933, with no money, and make a go of it. An immigrant from Poland, he began sweeping floors at the old Carlow and Gilger Co., Los Angeles, for $16.50 per week, learning about the woodworking machines until he was able to hone his remarkable talents with machinery and establish his own, still successful business, Main Sash & Door, Los Angeles.

Working as a team with his son, Allan, Main manufactures detail millwork, with the majority of their sales to building contractors and wholesalers. Constitutionally unable to sit at a desk for long, Ben Kafka,67, is most often in the plant, operating one of Main's woodworking machines.

A man with a life-long appreciation of machinery, he has no plans to slow down, or retire, preferring to continue applying his deft touch to product Main's quality products.

Beginning with the old Bufflen Door Co. in Tacoma, Wa., in 1921,Earl Arnold began his long career, gaining experience and growing until today he is practically a walking encyclopedia of millwork knowledge.

As the superintendent of M and A Sash and Door Co., Harbor City, Ca., he works an 11 hour day, doing all pricing, quoting and sales work as well as being an efficient general manager of the plant and office. Their main products are wood sash, detail doors and louvers. Despite his 71 years and recent hip surgery, Earl has no plans to retire.

It takes considerable ability to survive in the millwork business and Earl has hash marks aplenty from his 53 years in the business. As he notes in quiet reflection, "ol all the 14 firms l've yvorked with over the years only this one (M and A) is still around, it's quite a business."

And he is quite a millwork mant

Tloo Great Gu,ya!

Dick Theetge

Our Very Beet to Bob Theetge

MR. BEN KAFKA

MR. EARL ARNOLD

Inlond Lumber is one of the lorgest independents. We got thot woy by offering on outlondish degree of speciol services,

Toke milling,for instonce, When you need something milled, you need it fost. So we give you some-doy service of our quolity, on-premises milling operotion. On

extros, Like hoving o fifteen-million boord foot inventory to drow from. Shipping most of your inquiries within twenty-four hours, And putting together Cusrov CnR shipments of borgoin rotes.

Coll us ot 714/7 B3-OO21 next time you need lumber or building moteriols, Meonwhile, write for more informotion obout