a
Fast, efficient construction crews erect these sfrong buildings in a short time. Original constnrction methods and machines, including our hydraulic scaffold truck, insure you of top quality for lowest cost.
o
all poles are cemented to a depth of 6' never needs painting-won't rub off on clothes
a
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insurance rates considerably less-yet full coverage all buildings engineered and designed by licensed civil engineers
Yes, San Antonio Construction can build better buildings for less money lor you. These attractive buildings will improve your property and are built to last. Using pressure-fteated poles which will las't 30 years or longer, they
Frank Ruggieri, Mgr. NORTHERN DIVISION
Hwy. 99 W. one mile south of Williams, California
P. O. Box 837 Area Code 916/47$5381
are safe against wind, earthquake, and weather hazards because ol their rigid construction. Their improved design meets oll building code requirements and there are no long braces to interfere with equipment.
Publlsher A. D. beU, Jr.
Edttor David Cutler
Areocloto Edltor onil
Advertislng Proaluctlon 1llgr. Richard Heckman Clrculation Marsha Kelley
WESTERN LUMBER & BUILDING MATERIALS MERCHANT IS PUb- llshed monthly at 673 So, Lslle Ave., Pe.edena, CaUl. 01101' Phone (zLsl 7s2-a823 or (213) 702-400E by Calllornla Lumber Merchant, Iirc. Second-clas8 postage rates pald at Pasadena, Callf., and addltlonal ofllces. Advertlslng rates upon request.
ADVEIiTISING OFI'ICES
NORTIIEBN CAIIFOIINIA & PACIT'IC NOBTIIIVEST
Jerry Holtz, 580 Market St., #400, San Francisco 94104. Phone (415) 392-3365.
SAN FRANCISCO BILIING
OFFICD 2O3O Union St., San Franclsco, CaUl. 9.[23. Phone (415) 346-6fi)0. SOUTHERN CAIITORNIA
Carl Yann, 4121 Wilshlre Blvd., Los AngeIeB, Callf. 90010. Phone (2A3) 481-2052, MOUNTAIN STATES
Frank L. Becksteod Associatos, (Denver) 3505 Mtller Court, Wheat Ridse. colorado 80033. Phone (303) 421.2692. NEW ronf,.
Bllllnceloa & I'lcko. Inc., 137 East 36th St., New York, N.Y., 10016. Phone (2a2) 532-1.632.
Chrngo of Aildreer-Send subscrlp' tlon orders and address changes to Clrculatlon DeDt.. We8tern Lumber & Bulldlns Materlals Merchant, 5?3 so, Lake Ave., Pasadena, Calll. 9U01. Include address label lrom recent lssue ll posslble, plus new address and zlp coale.
SubscrlDtlon Rater-U.S., Canada, Mexlco-and Latln Amerlca: E4-one year; $?-two years; $g-three year8. Overseas: $5-one year; S8-two year8. Slngle coples 50/. Back coples 75/ when avallable.
Tho Morch&nt Mocszlnc serves the members of the: a,rlzona Lumber & Bullders Supply Assoclatlon, Phoenlx: Lumber Merchants A88oclation of Northern Callfornla, Los Altos: Montana Bulldlne Mate- rial Dealers Assoctation.-Helena: Mountaln StateB Lumber Dealers Assoclatlon, Salt Lake Clty and Denver; Lumber Assoclatlon ot Southern Calliornla, Los Angeles; Western Buudln. Materlal Assoclatton. Olympla,-WashtnSton.
THE MERCHAIII
i* an independ.ent nagoz'ine, for the lumber ond building moteri,ale inihntry, concentrating on me r c h an d,ia in g, rn&na g e tnent end, occuiote, laatuol neut.
A new landmark has appeared on the scene along Highway 49 in California's historic gold rush country directly to the east of Stockton.
It is the ten acre complex housing American Forest Products' new particleboard manufacturing plant at the AFP Martell wood conversion facility.
Dominant among the five acres of buildings is that housing the giant press itself -- so high, as one wag puts it, "there's snow on the top year'round." The two million pound pressa product of The Washington lron Worksextends 20 feet underground and, from that low point to the top of the housing, approaches the height of a five story building.
When in full operation the facility will be producing 115 million square
teel 1s1o" basis) of particleboard annually and provide employment for approximately 1 00 persons.
American Forest Products' particleboard will rank among the finest in the industry due to a combination of the ultimate in plant equipment and the fact that the principal wood residue to be used in manufacture is western pine.
fN researching through the back issues of ?i.e L Merchant and talking to a great many people in the lumber and building materials business in connection with the preparation of this 50th Anniversary Special Issue, we were impressed again and again with the continuity that is so much a part of the business.
Wendling-Nathan Co. of San Francrsco was in volunre l, number I, on page ,lO. In this issue their advertisement is on page 43. (God'bles's 'em.) A story on page 46 was headlined 'oArizona Retail Lumbermen in Big Annual Meeting," and listed such familiar names as J. G. O'Malley, Phoenix; H. S. Corbett, Tucson; and J. W. Tardy, Douglas. Coverage of this year's Arizona convention is on page 16.
A story on page 18 of our first issue related the industry's reactions to a speech by the Secretary of Commerce that called for a house cleaning by the lumber industry and which had informed the o'thunder struck lumbermen" present that if the industry didn't police itself the government would. He also called for 'ostandardization of items, so that the consumer who ordered a two by four would know just exactly how wide and how thick it should be."'fhe Secretary of Commerce? Herbert Hoover, still seven years distant from his years in the presidency.
Even the o'new" phenomenon of Women's Lib showed up in that first issue. In a full page article Miss Alberta Ruth Brey, ooactive vice president of The Brey-W'right Lumber Co., Porterville,
Calif.," wrote that the young ladies "can sell a home from the Plan Service more quickly and more efficiently than any man you have in your office. Just try it."
Our amazing founder, the late Jack Dionne, who was a charismatic figure decades before the term gained popularity, devoted his first editorial of thousands-to-come to the subject of "Modern Merchandising."
He said in part, "We believe that the pros' perity of the lumber industry depends upon tbe efiorts of the lumbermen to induce people to invest their money in necessary and useful buildings, rather than in less valuable things.
o'And we believe that the more ways we show people for USING building materials, and the more skillfully and impressively we bring those things to their attention, the more materials they will buy."
What Jack I)ionne said fifty years ago is no less true today ald may even be more imperative today when the average family spends an ever smaller percentage of its disposable income on shelter.
In our present age of 'oFuture Shock" it is instructive to note an undercurrent of continuity exists, even if it does lack a high degree of visibility.
Our continuity of fifty years of publishing has been made possible only through the support and interest of our readers and advertisers and we are well aware of it. To you, our thanks and best wishes and the hope that we may continue to serve the industrv for at least another fiftv years.
Having just passed our 100th Day Anniversary, ws join the industry in congratulating TH E MERCHANT on 50 years of service to the lumber fraternity. Thanks to my many friends-both customers and suppliersfor their support in helping me launch this business.
fT has been half a century since r Geib Lumber Co. first began in business in Huntington Park, Calif. Unlike nearly all of the many yards that have opetated in their industrial south-central Los Angeles area over the last five decades, they can make the best business boast of all: still in business and still profitable.
Why? "Maybe we didn't know enough to go out of business," smiles Amos Geib, son of the founding J. J. Geib.
There certainly were times when they must have considered the possibility. In the pit of the depression, prices had dropped to $9 per - M. AST and sold for $15-$16, when buyers could be found. The lumber was number 1 common Douglas fir dimension, though in those days it was called Oregon Pine. It got so bad that they were doing only $1,500 per month in sales; had only four employees and the yard help earned 30{-35{ per hour.
In the summers of 1922 and 1923, ' Amos Geib worked in the yard driving a Model T Ford roadster with a two-wheel solid rubber tire trailer. They used it to pick up lumbe,r from Hammond Lumber on Terminal Island and carry it up to the yard. The old Consolidated Lumber Co., now defunct, had scores of these r combinations that were used, as was Geib's, to make deliveries.
The most significant ctrrange in : the intervening 50 years, Geib obli ventory. The yard then was basicallv
a softwood lumber yard, though they also carried some builders hardware and some hardwood.
Fifty years of hacking it in the retail trade has brought about numerous changes . . . increasing emphasis on consumer selling to continue . . and do you remember the days when no. L common sold for $15/M?
Credit selling was a good deal riskier in those days. Under the old five draw system, contractors could, and did, draw money and disappear. The only real protection was a lien, even though they didn't have the current lien refinements. "It was still a hassle," Geib recalls.
A. G. "Butch" Heberle owns the firm with his mother and runs it for them. Amos Geib owns the land and the company is ttconnected, more or Iess, through family and financial connections," with six other southern California yards: Bauer Lumber in Compton and Carlsbad; Holzinger Lumber, Yucaipa; Geib Lumber, Vista; part of Escondido Lumber. Ilscondido; and Rancho Lumber. Midway City. There are also two additional yards in Minnesota, where the family lived before moving to California.
The firm's ability to adapt to an ever shifting market condition
where one year was never quite the same as the year before has undoubtedly been an important factor' in its fifty years of successful operation. And the process is an ongoing one.
Presently doing about 30 percent of its business with d-i-yers, "Butch" Heberle is aiming to continue the increase in this phase of the business toward an eventual goal of one-third of the total trade being cash and carry. They are continuing to service the contractor and indus. trial trade that has been a mainstay through the years.
To promote their 50th anniversary and some more business to boot, they gave the entire yard a fresh coat of bright yellow paint; advertised in two local shoppers to an audience of 40,000 readersl are adding additional hardware lines and a plumbing line; drew unexpectedly large crowds to the 50th anniversary saleabout 70% were new facesand stayed open during one of the Sundays of the sale, something they usually don't do, and found that they still had a good busi' ness day.
They have signed with Promart, the eastern hardware people. through Budrow & Co., a local hardware firm, and plan five major promotions a year and a more consistent advertising program.
At the anniversary sale, the-v called on the help of suppliers and had G-P's Bill Anthony, Stanlineos Dick Banks and Ron Oldewurtel of
Johns-Manville to cope with the crowds drawn by the advertising.
The yard, in addition to that jazzy yellow paint job, was bedecked with flags, numerous price and product signs and stacks of lumber, plywood (an especially god mover) and oth. er materials. A Model T coupe and a Reo touring car were parked in the yard, directly behind the showroom. Derbies were worn by all, balloons were given out to kids of all ages and a real air of festivity was generated.
The next five years will see a continued emphasis on selling the con. sumer, o'Butch" Heberle says, noting that the sale of common lumber to contractors is their least profitable transaction, in terms of markup, not to mention other problems in selling the contractor trade.
THE FUTURE
Another possibility for the coming years is that Geib may face the decision so ma.ny yard owners have in the fast-growing West-the land may become too valrrable to operate
a lumber yard on it. "If and when that happensr" says toButchr" towetll probably move to an outlying town."
For the present their plans are more expan'sion of the most profit. able segments of the business, more improvements to the look of the yard and a bigger budget for advertising.
With the way they are doing and what they've been through, we'll bet they're good for at least another fifty years.
DERBIES were the order of the dav for Geib's 50th anniversary sale; here is tirp man (l) Butch Heberle. ln old ato O) is Bob's sister Betty Heberle, Bud Alarcon, and Butch and Betty's mother, Clara Heberle. Inspecting sales displays are (3) Mike Berger, Bob Heberle of G-P, Butch's uncle and Amos Geib. Sign hanging time for mgr. 0) Bob Holmes, with Bud Alarcon, Clara Heberle. (5) The whole gang: (Back row)): Tommy Thompson, Mike Berger, Betty Heberle, Clay Faddis, Bud Alarcon Bob Holmes; (Front row): Jess Parsons, Butch Heberle, William Lee, Richard Strand. (6) Over. view behind showroom shows flags, old cars, numerous signs to create atmosphere.fN looking back over the fifty- I year historv oI The Merchant one quickly b""o-u. aware that fully the first forty of those years are also the story of Jack Dionne, the late founder of the magazine.
At the time of the founding of The Merchanr, he had for nine years been the publisher oI The Cull Coast Lumberrnan, which was and is based in Houston, Texas. Foreseeing the vast potential in California and the West, he made a number of visits to evaluate the market for the kind of publication he envisioned. In 1921 he was the speaker at the Western Retail Lumbermen's Assn. meeting in Fresnq Calif., talking on "Modern Merchandising for the Lumber Dealer.'n fu Dionne put it, "The intense interest manifested in the subject, and tho keen aliveness of the dealers to the problems of better serving of their trade, made a profound impression."
Next July, he was back in Los Angeles and putting out the first issue of this magazine, which was then called The Calilornia Lumber Merch.ant. It had that name from 1922 until September of 1966 when the name was changed to Western Lum.ber & Builcling Materiqls Merclwnt to better reflect its market. readership and the additional services we provide to our readers.
Throughout its half century, though, it has most often been nicknamed o'The Merclwnt fuIagazine" and we use that name today much more often than its full, but longer, formal name.
A quick history of The Merchant's first 50 years in publication and the story (and stories) of Jack Dionne, the founder who set the magazine on its course of merchandising information and news,'way back in L922.
Although Dionne directed his first edition primarily to the retail lumber merchant, it wasn't long before the magazine had expanded its outlook and coverage to include not only the dealers, but the wholesalers, jobbers, distributors and a number of manufacturers. The coverage of and service to these additional market segments quickly gained acceptance with these readers and we continue today to include these important market factors as an integral part of the magazine.
Jack Dionne was 84 when he died in January, 1966. He had been born in the small Wisconsin .town of
Marinette and grew up there. He later moved to Houston and lived there the rest of his'life, except for his frequent trips to the West Coast.
He was an accomplished public speaker and was much in demand as an after dinner speaker. During the depression he is reputed to have kept the magazine going with the money he earned as an entertaining speaker.
His trademark was the dialect story, out of fashion currently, but very popular in the twenties, thirties and forties. He had a seemingly inexhaustible supply of "colored stories" and they were a characteristic of both the speeches and the maplazine. He also published a series of books that were eollections of the stories, jokes and anecdotes that he had amassed.
Writing in an obituary tribute to him, lumberman l,eroy Stanton, Sr. said, "Jack was a great kidder and much too sharp for me to tangle with him in repartee. As all his old friends know he was probably the world's best story teller and never seemed to run out of good yarns."
In the early years practical suggestions, mottoes in the highest tradition of the work ethic, jokes, improvement ideas and the like were liberally scattered throughout the pages. Some were funny, some serious and all were true, corny or not. Samples: "Don't spend a few dollars on advertising and then say 'advertising doesn't puy'"I "the only difference between a rut and a grave is the depth"; o'Too many men ask: 'What has the town done for me?' instead of 'What have I done for the town?"'; 'oThe reward of a thing well done is to have done it."
In 1929 began the first in a series of personal observations by Dionne that were called Vagabond Editorials. They proved to be a popular and enduring feature of the magazine and ran, using material from our editorial files, until 1968, more than two years after his death.
They were an entertaining mishmash that included a little bit of everything. On the serious side, in the January issue of 1930, just a few (Conrinu,ed on Page 31)
FREQUENTLY, l9i2 seems to be r- a potpourri of events comprising election-year hoopla, domestic and international problems, a changing society and excellent construction activity throughout our nation. Nevertheess, there remains a constant need to attempt to look forward into the future {or changes that are sure to come about.
Specifically, what lies ahead for the forest products industry, and how about the wholesaler of forest prod. ucts over the next l0 to 12 years? What will be the picture in L976 or 198O.. or 1985 for the distributors of wood?
An overview of marketing in general will provide some clues.
I)ur:ing the seventies. we are sure to see a further decline in "provincialism" in the LI.S. Mass communications and mobility will continue to dilute environmental influences that are local in nature. As geographic isolations are breaking down, conformity in product marketing is increasing. Framing lumber and plywood sheathing are the main markets for softwoods today, and this fact is reflected by the manufacturer's preoccupation with these products.
In recent years and in the seventies, we will watch a rapidly changing retail structure in our economy. Retailing generally depends on what I call ooderived demand,t' i.e., the consumer's desires. An axiom of retailine is that the consumer can determin" tf,. rpe.d with which innovators in retailing are rewarded. Unfortunatelv. the forest products industry is behind many others in this regard. Perhaps the nature of the tree, our raw resource, is one factor of the lag that our in. dustry shows in providing what the customer wants. Still. we should not underestimate consumerism and it.s growing influence.
Secondly, there is increasing concentration of retailers. Chains, purchasing groups and franchising are all doing their "bit" to change the marketing picture. Again, we see this in our own industry, and it can be both good and bad for the wholesaler. As the retail merchandiser grows larger, he is inclined to deal more directly with the manufacturer.
by PETE tllEBLll{G Western Manager North American Wholesale Lumber AssociationAs technology increases, machine-q and sophisticated computers can help the large companies in these costs. However, today we see the consumer asking for more personal attention than machines can give. The quality of life along with tlle quality of bigness is seriously being questioned by much of society today. It remains to be seen whether our soeiety will opt for dull, highly-organized conformity or will demand higher qualitn better service and the "pleasures of difference." Obviously. the wholesaler will {are better in the latter atmosphere.
Wholesalers likely to be bigger, stronger by 1985 . . . despite increases in conformity in product marketing, variables in le cal markets will aid individual wholesaler probably will be about as many wholesalers then as now.
If the foregoing o'marketing overview" is correct in its assumptions, why is there a high degree of optimism among forest products wholesalers about the future? Why have there been so many new formations of wholesale firms jn the past year and a half?
Initially, I believe there is a paradox in regard to 'oprovincialism." As this provincialism declines, there seems to be a clear trend that, conversely, shows an increase in variables within Iocal markets. Today, it is clear that market segmentation is still a profit. able marketing pastime.
As innovators in our industry, wholesalers take a back seat to no one. Simply by continuing to be prepared to utilize new methods and ideas, they will continue to justify their function.
Today, a small forest products wholesaler is one doing less than a million dollars annually. The wholesaler has the same opportunity to be-
come larger that the manufacturer or retailer has.
As a citizen. I continue to feel that our economy and our society will not become a dull. routine and habitual entity. It is true that our younger generation is presently conforming to much more than they admit. Still, they decry conformity, and they have had much more variable exposure than tle preceding generation ever received. Thus, another plus for the entrepreneurial distributor.
Finally, most experts state that the need for cooperative cfiort will continue to increase for marketing in the nert decade. Tremen,lous denrands for investment capital and talent are upon us. NAWLA wholesrlers provided 240 million dollars of accounts receivabe to the industry on a daily basis during 1971. The primary function of wholesaling is still being perfornred. In the area of cooperation, the wholesalcr is in the forefront of the industry. He is involved and participates in regional retail and producer trade associations.
Yes, the forest products wholesaler will be around in 1985. He will likr:lv be bigger and financially stronger. As to numbers of fore.st products wholesale firms,. we cannot project. There could be an increase or a decrease in numbers, but either way the fluctuation will be small. The growth of our population, our economy and consumer desires leave this quesfion as an opear opportunity for distribution. Above all he will certainly be doing the best job of distributing forest products. That is why he exists.
A MERICAN Forest Products'build4 ir,g materials division conducts two types of marketing businesses: Oft,ce Whnlesaling responsible for sales of substantially all wood products manufactured by American Forest Products, and a Distributian Yard, Systemcomprising fourteen yards in the states of California, Arizona, New Mexico, Texas and Vermont. Approximately 2O/o of American Forest Products' produotion moves through its own distribution centers.
The current year can be classified as one of the better years for the forest products industry with many records being established both in distribution and production. With the atrundance of construction funds and increases in single and multiple housing, 1972 should end up on a strong level.
I feel very bullish on the future of our industry and especially so in the area of wholesale distribution. We've all heard the comment "The big get bigger and tlle small fall by the wayside." Five to ten years ago it was being predicted that the major companies would be distributing their own products and the independent or smaller firms would be squeezed out of historical sources of supply. This has not been the case as onlv a handful of the 15 top producers in the country operate their own marketing divisions.
In 1960 the fifteen largest firms accounted f.or l$Vo of the national con. sumption, and these same firms today .rccount for approximately 2l/a. In 1960 the one hundredth company in overall production represented 47 million feet; today the same standing would reflect 6I million feet. Certainly the number of producers has decreased, but not only have the top 15 increased in .productive capacity but many, many small to medium operators also have to ofiset this loss of small mill production. These facts reflect that distribution will c.ontinue to maintain sources of supply in future years with the only cloud on the horizon being the pressures from our environmentalist groups.
Already the specter of a decreased supply of timber due to preservationistso pressure to withdraw millions of acres of forestlands from commereial production is becoming a reality. This action inevitablv will reduce raw avail. ability of certain species to the mar.
kets and increase competition for certain species, resulting in greatly increased prices. Among the specific Western species affected: Douglas firo redwood, western pine and white fit.
Good years coming, despite a decreased timber supply . dealers must stay flexible distributors must concentrate on accounts receivable turns and inventory turno/er.
By ROBERT S. WELIS vice p-resident American Forest ProductsWith the exception of a cyclical slowdown in housing for 1973 tol974, the years 1970-L979 will still refect a 53/o increase nationally compared with the same period in the 60's.
All this adds up to good years ahead for the marketing of lorest products and our overall industry. The ability of the innovative wholesaler to meet the needs of the geographical area he operates in will largely de. termine the degree of success he en. joyr.
Flexibility is one thing any pro. gressive dealer must maintain. Markets change as do methods of servicing. Looking back over the years it's hard to compare present customer clientele with those of yesteryear. The
'1
t.ry homes, mobile vacation ve hicles, condominium units, massive apartment projects all have to be serviced in a different manner than the conventional house. The manner or d:grrc of service performed will dic. tate how these markets will be serviced. Much of this busines is such that there is no room for a dealer and will be handled on a direet basis.
Tlre distribution yard of the Iuture must acknowledge change and will prohably move a little closer to tle ultimate consumer than it has in past ye8rs.
The successful distributor will op. erate in the most efficient manner pos. sible and pay tle utmost attention to accounts receivable turns and inventory turnover. The use of money is expensive, and to justify the large investment necessary to operate a cen. ter it's imperative to maximize these turnovers to reflect an acceptable return on assets.
American Forest Products is unique in many respects in our approach to distribution, and it's theee factors that help maintain our fine esprit de corps among tlre operating divisions. As the television ad points out, we are t'bullish" on the future of this fine industry.
Innovative wholesaler's ahility to meet customer's needs will largely deternine his turress
,THE WORLD, as well as local marI kets. mav be in a state of flux a. urual, but the opportunities have never been greater than they now appear for the next several years in the building materials industry.
There will be an increase in the number of consumers as well as ooconsumerism" and both will be plus factors for those who are prepared.
Changes in age groups are important. The 20-24 year olds, those first homeowners and renters. will increase by 22 percent in the 70's. That vital segment of householders in the 25-54 age bracket, the big market for home construction, was only 35.6 percent of total households in 1970. By 1975 it will be 55 percent and by l9B0 it will be 63 percent of a larger total population. On top of this is oui' huge backlog of sub-standard housing to be replaced or, where practical, rebuilt.
New construction, even housing, is only part of the picture. For the past year, residential remodeling is estimated by the Bureau of Census at $16.3 billion. That is a solid l0 percent increase over the previous year and the trend shows no sign of slackening.
In addition, we are just beginning to see the revival of shopping center, new plant, office, educational and institutional facility construction and the other supportingfacilities required by an increased adult population.
This question naturally arises: "Will
we have the building material to meet these construction demands?" The answer is o'yes," particularly for companies like Georgia-Pacific which long ago were nurturing new {orests on their land for harvest in future years.
Consumerism can be a plus if you're prepared . changes in age groups mean continuing strong demand . 100% utilization of wood fiber is here rapport with customer is essential to profitability.
Today, we are harvesting in second and third crops that are often better than the first. We have developed healthier trees that measure their early height gains in feet rather than inches a year. This is good news for a nation which will double its demand on the forest for products as well as recreation and watershed protection by the turn of the century.
Equally important with regeneration of the forest is continuing better utilization of the wood fiber we harvest each year. An example is the continuous-process panelboard that will start moving into the markets this summer from the first of several innovative plants my company is building, giving us the means to eliminate virtually I00 percent of the waste now inherent in forest product manufac-
ture. These unusual plants will produce a quality building board in plywood size and larger at a cost comparable with the lowest cost hardboard imports. With such new products, lower unit.cost production, and improved marketing techniques we see our own building products sales moving up at close to 20 percent a year for the foreseeable future.
The major trend to watch is the growing impact of "consumerism" on manufacturing and distribution. The American consumer is placing increasing emphasis on "human fulfillmsn1"-slganer and safer cities, improved housing and a higher quality of life. We see a revolution in personal values and attitudes in the search for a more satisfying life.
Rather than interpret growing consumerism in terms of customer dissatisfaction and complaints, the progressive businessman will read into it new signs of opportunity.
Others have noted that consumerism is what our free-enterprise system is all about. There is only one way a business can earn a profit and that is to make a product the consumer wants to buy, produce it efficiendy, provide good service, and treat the crtstomer honestly and fairly.
Certainly the years immediately ahead will be an exciting time to be in the marketplace, and the merchant with new ideas, better products and rapport with the customer will be in the winner's circle.
The APA@ Plywood Training Program is a new market-tested, yard-proven program to help you and your staff sell more plywood.
The program: A complete 30-minute presentation on plywood. What can be done with it. How to do it. Grade-use guides and APA grade trademarks explained. How to work. How to finish.
It's been tested. And dealers are telling us their people "are doing a better job because of it."
The cost: You can buy the presentation for 25 dollars. You can borrow it free from ApA or your NLBMDA office. Or ask your distributor about it. He probably has a copy.
Send for the APA Plywood Training program. lt works.
Dealer Tralning, Amerlcan Plywood A$oclation Department WL-072, Tlcoma, Washlngton 98401
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WO things happened in 1922 that had a profound effect upon the lumber industrv.
On July l, the Calilorni.a I'ulnher Merclwnt was founded.
And that same year, the Califor' nia White antl Sugar Pine Manufac' turers Assn. and the Western Pine Manufacturers Assn. held a joint grade meeting which led seven years later to the publication of ioint rules.
Names as well as time changes, and the Calilornia Lumber Merch,ant became in 1966 today's Western Lurnber and, Buililing Materials Merclwnt, while the CWSPMA ancl WPMA underwent mergers' consolidations and amalgamations to be' come part of what is now Western Wood Products Assn.
WWPA traces a direct lineage to 1900, so that in L972 it is celebrat' ing its ?2nd anniversary, probably the oldest continuing lumber trade association in the nation.
It hatl its beginnings in the fall of 1900, when a group of Iumbermen met in Chehalis, Washington, to form the Southern Washington Lumber Manufacturers Assoeiation.
Some of the member comPanies of those early 'as.sociations remain active members of WWPA todaY. They include Simpson Timber Co., the Weyerhaeuser Co., Seattle Cedar Lumber Manufacturing C,o. and Pope and Tal\ot, Inc.
As The Merchant came into being to serye the 'Western lumber dealer and wholesaler, so the Southern Washington Lumber Manufacturers Assn. and its continuing successors were organized because of mutual problems facing lumbermen in the West. These were Problems that could beet be met with a solid
front and a broad base of industrY support, and some of thoae early association activities, in varying form, continue to occupy the atten' tion of the industry today. TheY include a continuing effort to seek equitable rail freight rates and continued programs of improving qual' ity standards for the nation's basic building material--lumber.
The usual course of events in those early days was for different associations to adopt grading rules and sizes which had been formulated and approved by another association in the same region, and this led eventually to actual consolidation of associations.
Like The Merchant, todaY's WWPA is a product of name changes, mergers, consolidations and an ever-shifting economy the story of WWPA ls also the story of a great industry moving to serve a nation's need for wood.
For example, the Pacific Northwest as-sociations first established a joint Bureau of Grades in 1908, then in IgIl merged to become 'West Coast Lumber Manufacturers Assn. which, in 1916, beeame West Coast Lumbermen's Assn.
The predecessor of W'estern Pine Manufacturers Assn,, Western Pine Shippers Assn., first published rules in 1903. The California lumbermen, under the name of the California White and Sugar Pine Manufactur' ers Assn,, published their first rules in 1916.
The two groups recognized their
similarities and in that fateful year oJ L922 held a joint grade meeting. Negotiations continued, and in 1929. WPMA and CWSPMA publishetl joint rules. Just two years later, in 193I, the two groups merged to be' come Western Pine Assn.
Depre.ssion years of the 1930s gave the first indication that the Western forest products industrY would be faced with many additional proble.ms.
A 1933 report of the SecretarY of Agriculture urged federal ownership of all forest lands and came at a time when the industry already was losing lands due to its inability to pay taxes during the dePression. This recommendation from Washington, D.C., caused the addition of forestry as a service supplied the industry by its trade associations.
Providing continuity through the 1920s and 1930s were two staff executives wbo gave distinguished leadership. S. V. FullawaY, Jr.. servetl as secretary-manager of Western Pine Assn. from 1931 until his retire.ment at the end of 1959. In 1938, Colonel W. B. Greelt'Y, Chief of the Forest Service, was induced to become secretary'manager and later vp. of the West Coast Lumbermenos Assn., a position he held until 1955.
To meet changing conditions antl the challenge of the future, the mem' bership of WPA and WCLA joined forces to provide additional unity and strength. This was accomplished in 1964 during the WCLA Presi dency of Nils Hult, Hult Lumber Co., and the WPA presidency of the late John Richards of the then Atlas Tie Co., now Idaho Forest Industries, who became the first president of Western Wood Producls Assn.
One call does it all for hardwood and softwood lumber for every purpose. Higgins maintains complete inventories at its three distribution centers in Northern California. And Higgins' experienced personnel provides prompt, accurate shipment to help you keep your customers happy.
Higgins operates its own speciallydesigned dry kilns to assure proper seasoning. And acomplete millto run standard mouldings or special sizes and patterns. So next time call
tl-'tHU Arizona Lumber and BuildI (,rs Supply Assrr. started otf thcir second half centuly in operation with a bang by staging the largest convention in their history. l''lore than :150 werc present and activc at tlrt'ir 5lst annual in latc May at Camelbtrck Tnn in Scottsdalt.- Arizoll:a.
Topping tlre slate oI nervly elccted officers i-. presidont Ra1- Lopp of Flagstaf f. Otht'r choserl wele Ro,u Spelts. Yuma" 1st vp.: \{orris 'fulken, Phoenix. 2nd vp. l }Iikc Ray, Phoenix, trelsur('.r: and Frank Davis. re-elected as the exec v.p.
Immedialc past. president is l)t'an l)rake of Phocnir; national dealt'r rlirector-* arc Act' IIason. Scottsdalc and Frank l)avis: altcrnates are
I)ean Drake and Sam Haucrt.
I)ean Willard Pedrick. Collegc of
Lau,. Arizona Slatc L., Tcmpc, op'rr"(l Fr idur's brrsirrcss sessiorr rr,ith an entertrining spccch noting
Record attendance as Arizona assn. enters second half-century. . . Ray Lopp new president . next year's meet at Mt. Shadows, Scottsda le speeches and panels f illed with everyday-useful info. on management, selling and merchano rs Ing.
that busir-ressm('n ils 'r,r'ell as the tcst. of the commrrnily [a.e in, r'casirrg lrgrrlation. Therr''s no leal wal, to light it. I)ean l'r'rlrick .ounscll,,,i. s,, bc resigned to it and trdjust for it.
NEW 0FFICERS (l) Dean Drake. Morris Turken, Ray Spelts, Ray Lopp and exec vp. Frank Davis. (2) Jay 0'Malley, Ben Boldt, Frank Davis, Ross Kincaid. (3) Charley Mann, Jerry Bruce. (4) Mr. and Mrs. Frank -Eden. (5) Jiri Killen, Larry Gregory. (6) Colleen and John Gyori, Joe Rumble. (7) Bob Large, Jim Hall, Bill Ray. (8) Jack Sullivan, Ron Foreman. (9) Bob and Neva Horr. (10) Merle Horrall, George Rothfuss, Ben Boldt, Mike Medicovich, Wally Pensinger. (11) Pat Simoni, Bob Ryan. (12) Bill Walker. (13) Bob Ramsey, Walt Brooks. (14) John Mullan, Marty Wist. (15) Bob Large, Joe Rumble, Ray Wells. (16) Kay Kahus, Gene York, Don Comstock. {l 7) Cliff Floyd, Don Hossack, Dale Smith. (18) Dean and Helen Drake. (19) Jerry Chelupnick. (20) Ray Wells, Allen Thum. (21-) Cliff Moore, Bob Large.02) Don Lue, Earl Heldt, Mike Medicovich. (23) Howard McDaniel, Loren Pedrick, Roberto Sanchez.124) Jack Gray, Earl Heldt. (25) iohn and Jean Rae Gaskin. (26) Russ Swift, Glen Bell. (27) John Iurner, Barry Disdero.
"Horv to Operate Succt'ssfully in a Controllcd Economy" was the morning pant'l di,scru-ssion and was moder. att:d by Ross Kincaid. excc. vp., Westcrn Iluilding lltrtcrial A,.sn.. Olympia. Wash.
First panelist rvas Bob Slettedahl, Lumbermcn',. of Shelton. Shelton, \\-ash.. u,ho strt'sscd tl'rc need oI tht: small torvn mt'rchant to changc and :r,lupt. Try 1,, lrold tlre line ,,[ pa)r,,ll-to-sales. lrc said. suggesting pay.
roll as half of dircct sales as a good guidc. Fle also lavors profit sharing, cmploying minority group members and ar:tivity in community affairs.
;\rt l{a,sters, King Lumber Co., llakersfield. Calif., stressed that in dealing rvith OSHA inspcctors it 'rr-as fine lor the local manager to talk to the in-spector up to a point, but that it u.as then better to refcr the inspector to thc general officc as they are better ver,sed and have better access to legal counsel" shorrlcl it be needed.
llse of e:rpert advic'c and thc ar.ailable printerl information on OSHA ancl likt: rt'grrlal ious u,ere found to bc helpful to Ace Ma,.on of Scotts-
NEW PRESIDENT and his first lady (1) Ray and Bernice Lopp. Visiting VIP from LMA (2) Art Masters; Frank and Maye Davis. (3) Paul Hershey, Sam Fineman of Bel-Air Door Co. (4) Merle Horrall, John and Jerre 0'Malley.6) Jim Barlow, Cliff lvloore. (6) Al Schectoi. Jim Hall. WBMA s exec vp. (7) Ross Kincaid, Art |!!?9t.il. and Harry Ir4endenhalt, exec. vi. of LIvlA. (8) Frank Rosales, Bart Palmer, Don Lue. (9) Canoll Duncan, Ray Hyer. (10) Bob Silvey, John Mullen. (11) Mr. and Mrs. Les Hills and
dalc's Ponderosa Lumber Co. Ron Forcman, O'Malley Building Jlaterials. T,'mpc. r'elaled his erp.r'ir-n, es in u small Iorr'n environmcnl irr cooing u ith government conllols.
"Can the Average Lumbcr l)t'ak'r Successfully Compctc rvith thc Nlass I'Ierchandiser?" was nert morning's panel discnssion, moderated bv
Pat Simoni in mock anger. (12) Les Hills, Jr., Louis Schmidt. (13) Dick Kereny. (14) Fred !gmli1, Joq Harley. (15) Tony Padilla, George Rittich. (16)
Lloyd Bowerman, Jim Spellman. (22) Ace Mason, George Rothfuss, Ray Lopp. (23) Bill Brines, Don Southwick. QAl Marvin Setzer, Paul Decker, Merle Horrall. (25) Scott, Joe Harley.
llerchant XIaguziru: editor-manager David Cutlcr.
Jerry Williams, Valley Bcst V-ay I3uilcling Supply" Spokane" Vash., the firsl of an t'xcellent foursome on the Jrancl. {elt the dealers can indeed exlt't'rl tht' mass merchandisers as the biggit's have big problems and ar.(l (Continuad on Page 50)
Banks across the country have inc,reased their prime lending rate from 5/o to 51/+% in re' sponse lo increased corporate demand for funds in response to the ruit/espraatl et'onomir recou' ery . a rebounding housing market and improving non-resi' dential bldg. yielded a record 89 billion of newlt contructed con' struction u,ork in May, according to F. W. Dodge
Latest figures {or savings deposits show an eosing ot' the in' flow of $fi into the s&Is, slightly bclow IIay last year . interest rates on home mortgages h,uue cLimbed to 7.53/a,.their lst increase since Jan. hausing srarls in May poppe d, up l01/2/o a{tera2mo.drop
Senior Weyerhaeuser vp. C. Calvert Knudse,n has forecast, "1973 und 1974 will be stronger thun most economists are predicting" .. bldg. mtls. markets will be o'strong, sustained and stable." . . . C-P's chairman R. B. Pamplin sees "o, least a 15/o hike in mtls. sa|es this year and the pace continuing
Retail markets should show a, good d,eal of zip in the months ahead as consumer confdence and, ability to buy continue their renewed upbeat, according to Wells Fargo Bank . . the pres. of the Nt'l Assn. of Home Builders told the recent Pacific Coast Builders Conference in S.F. that housing goals ,n'ationally of 26 million homes by 1980 are so f,rmly est. that luture political administrations won't change them
Willamette Industries, Portland, plans to buy 19,500 acres of Doug fir producing land and other assets in the Alsea River Basin for $40 million from Mr.
and N{rs. Rex Clemens, Philomath, Ore. Koppers has mouetL its treating plant from Wilmington, Calif., to Ontario, according to vp. & regional mgr' Don Smith
Boise Cascade's woes con' tinue: B-C has been accusecl in a $35.9 million damage suit o1 " misrepresentations" in conjunction with their acquisitiein in 1969 of West Tacoma Nervsprint; B-C plans to "t'ight these ill-ooruceiued actions tuith oll of otrr resources." .. Deltec Intcrnational is also suing B-C in rcgarcl to the capital stock of their jointly-held Argentine cattle ranch
Surrsr:l Indu,stries has opened its gth home irnlrrovement centcr, in Long Beach, Calif. ; more Jrores ara planned this yr:ar in uearby Arcatlia and Torranc.e . . Mt. Scott Retttil lard, Suthellin, Ore.o has opened its expanded, remodeletl yard; it is also firm's 25th anniver,sary in business . McNamara & Peepe Bldrs. Supply is the new name for the old Del Norte Supply, Crescent City, Calif.
Cashnays Building M aterials, Inc. plans a Fall opening for their new store in Albuquerque, N.M. Payless Cashnuays, Inc. (nn relation) plans a public stock offering and has filed with the Securities and Exchange Commission Lumber production in April (latest figures) declined 3.9/a from the previous month, but is 7.I/o above the year ago figure
Fire gutted the main building of the Cedar Croae Lumber Co., on the Woodinville-Snohomish hyw. (near Everetto Wash.) no estim&te ot' damage . the lst quarter of '72 produced the strongest rate of home building
eucr reczrded t'or a S-mo. peri' orl, accorrling to F. W. l)oclge '
Rolx:rt O. Dehlendorl lms re' signed as ltresidertt and chief exec. officer of Arcata National Corp., Mcnlo Park, Calif., a{ter a 5 year stint during which he built the firm (which includes Arcata Redwood Co.) from $12 million a yeal to sales of more than $200 milLion; his exec. vp. I ohn. Lillie, is aiso leaving the company. N ew president is I. Frank Leach, who was exec. vp. of Bunker-Ramo Corp.; he will holrl down both jobs
Stan. Brown has been honared by the Los Angeles City Council and Van Nuys community leaders on the 25th anniversary of the founding of his Chandler Lumber Co. for his "many years of seruice ta the peoytle" Palco is drau,ing sizeoble crowd.s ol tourists again this year to their Dernonsiration Forest, near their Scotia, Calif., mfg. facilities .
The American Pl'ywood Assn. clected Paul F. Ehinger chairman; Emory Moore, president; and John A. Ball as vp. at their jl6th annual meeting in Portland; attendance was a record 620; rnajor features of the program included a plea by economist Sanford Coodkin to the industry to tackle price problems with builders' help a,nd the safety arvard program which revealed a new safety record had been set
Lumber consumption in the U.S. in '72 is expected to set an all-time record of about 46 billion bd. ft., says I{FPA . . . the remodeling industry, which set new records last year, expects to top that mark this year br more than l0% .
Bruce Buildins Products is the new handle {or the old E. L. Bruce Co.. firm is a div. of Cook Industries, N{emphis . . . Standtrrd Structttres has moaed to nery quarters at IL44 Mines Ave., Mon,tebello, Calif.
U The Merchant has always had a vitality all its own. an obvious desire to report fairly, to serve the best purposes of the industry by examining today's problems and tomorrow's challenges keeping us abreast of the latest in merchandising giving us a human touch in personal news. And keeping pace with the times in appearance, t00, with a contemporary format and type faces to enhance its readability. A long list of loyal Merchant subscribers and advertisers is the result.
As we enter our 107th year here at Hobbs Wall, we say that the best is yet to come. May the next 50 years be as rewarding!
Black Bart IIoo-Hoo Club 181July 14, annual B-B-Q and swim, Ukiah, Cralif., place to be announced.
San Diego Hoo-IIoo Club 3-July 16, golf tournament, Cottonwood Country CIub.
Los Angeles Hardwood Lumbermen's CluHuly 20, meeting, Briars Restaurant, City <yf Cornmerce.
'lVestern Wood Moulding & Millwork Producers Assn.Aug. 9-12, Bayshore Inn, Vancouver, B. C.
National Christmas Ilee Growers' Assn.-August 16-18, meeting, Corvallis, Ore.
Los Angeles Hardwood Lumbermen's Club-August 17, meeting, Briars Restauranl City of Commerce.
Los Angeles Hoo.Hoo Club 2-August 18, meeting, election, Califoraia Country Club.
Humboldt Hoo-IIoo Club 63-Aug. 25, lbth annual stag
- day and golf tournament, Baywood Country Club.
San Diego Hoo-Hoo Club B-Aug. 26, installatjon dinner meeting, place to be announced.
San Diego Hoo-Hoo Club 3Sept. g, installation dinner. place to be announced
Western Wood Products Assn.-Sept. 9-14, fall qreeting, Washington Plaza, Seattle, Wash.
American Wholesale Hardware Co. Sales Galaxy-Sept. 10, dealer hardware show, Long Beach Arena, -Ircng Beach, Calif.
Forest Products Research Society-Sept. 10-1b, wood in_ dustry plant tour originating and terminating in portland, Ore., a week-long tour of western eoast particle_ board and hardboard plants.
Lengths up to l8'. Fine grained old growth timber from our Yolla Bolla Tree Farm.
Interstate 5 Freeway comes practically to our door. FAST shipment is made easy by our location.
Why take a chance on a transit car from Brand X or Brand ?
Next time ask your favorite wholesaler to try Crane Mills first.
Our service and support program starts when you call us collect on the QUICK LAM Hot Line to place an order for your customer. Our QUICK LAM Professionals are highly experienced in helping you meet your customer's needs.
When your customer's beams are ready, you may pick them up at one of our yards, or, we'll deliver. lf we deliver, our special QUICK LAM crew will unload the beams for you or your customer...at no extra cost. Northern California:
As soon as your order is received manufacturing begins. Our QUICK LAM Quality Control Team inspecls every phase of the laminating process. We guarantee that each beam is of the highest quality and manufaclured in accordance with U.S. Commercial Standard 253-63.
To find out more about how our total support program will boost your Laminated Beam sales... call collect on the QUICK
A gentleman who also celebrates a 50th anniuersary this month is Bob Osgood,, louniler and president ol Robert S. Osgooil, Inc., who was kind, erwugh to set down lor us his personal rem.iniscence ol the last hall cerdury that lollows. His lamily has been ac' tiuely engaged in the lurnber business in The Vest lor more than 85 years' -Editor
VOUR founder Jack Dionne's first r issue of The Merchanf, then the California Lumber Merchant. and I appeared on the Los Angeles scene the same day, fifty years ago, July lst, 1922.
I am sure I have read every issue of your wonderful trade journal since, and feel it has been one of the most constructive influences in the lumber industry.
When I came to Los Angeles it was as manager of the Wheeler, Osgood Co., of California, distributing Doug' las fir doors and plywood for The W'heeler, Osgood Co. of Tacoma, Wash., who were, at that time, the largest door and plywood manufacturers in the world. I operated that business until 1931, and then became general sales manager for the Washington Veneer Company's group of mills in the Northwest.
In 1932 I became sales manager for Cadwallader-Gibson Co. of Los Angeles, who were leading pioneer producers in the Philippines and distributors in the United States of Philippine Hardwoods. After eight very happy years with Cadwallader I left to start Robert S. Osgood, Inc., selling imported and domestic plywood, lumber, veneers, furniture components and special wood products on a national basis.
I have been a member of Hoo-Hoo since 1922, with number 32105, and president of Los Angeles Hoo-Hoo twice. Both Jim Forgie and John Osgood of our firm have served as president of L.A. Hoo-Hoo.
My first full time job in the lumber industry was in 1914 when I became office boy for the legendary James Tyson, president of Charles Nelson Co. in San Francisco. back in the
days when Charles Nelson still operated sailing ships in the Pacific lumber trade.
My father and grandfather were pioneers in the lumber industry in the Northwest, having established The Wheeler, Osgood Co. in 1887, and I was raised in the mills and logging
camps of the Northwest.
After well over a half-century oI personal participation in the lumber business I find great pride and satisfaction in the high character of lumbermen throughout the country, and in the part they have played in the growth and development of the nation.
0[D Patten Blinn dock, I Wilmington, Calif., in E 1939. Firm had 4l retail 3 yards and supplied them through this dock, which also shipped direct to site. Crane (foreground) had 125'boom.
DRYlllG.stacking in the yard. Note stacks are self - stickered. lumber laid perpendicular by layers.
There are still places where choice redwood is cut. The old growth. Heavy, tight grain timber that no knowledge of man can hurry or duplicate.
Suppliers of this wood, such as Simpson Timber, are keenly aware of their responsibility.
For every tree cut, others are planted, so there will be another growth for each new generation.
However the forests of the Pacific Northwest offer far more than redwood.
Exceptional bargains can be had in pine, cedar, spruce and fir.
And we know where to find them.
Because Inland has a network of its own brokers who are in daily contact with more than 300 mills. If the quality and price are right, we buy it. Or if you're looking for something special, we try to get it for you.
By the carload or LCL.
Inland sells nearly a quarter billion board feet of lumber a year. Which makes us the leading independent lumber broker.
And, we believe, the logical one to serve you. Whv not call us collect and judge for yourself? Phone: (714) 783-00ZL Or write: Inland Lumber Co., 21900 Main St., Colton, Calif. 92324.
ROTH by personal visit and by - questionnaire, attempts have been made to learn if, when and where member dealers may have undergone OSHA inspection. No direct reports have yet been received. But this is not to say that retail dealer mernbers should not anticipate probable visitations.
Any modern employer must surely agree with the concept of a safe, healthful environment. And, if not already provided in his place of business, the average conscientious employer has, since the advent of OS-
IIA, taken the necessary steps to make the work areas safe and healthful by every practicable method with- in the limitations of the work to be done. If such safeguards had not previously been practiced or provided, then certainly the act offers the stimulus to effect the improvement.
Good housekeeping should not depend upon an act of Congress. Safe walkways, stairways, platforms and docks should not need to be legislated any more than should personal safety equipment. Safe, proper equipment and safe, correct work habits, and practices have always been in order.
Most dealers have made conscien-
IVOMEN mature and become beautiful, men become seasoned veterans, whiskey mellows, coins and stamps become collectors' items, furniture becomes antiqueand a magazine becomes an institution, especial- ly in this day of a vacillating public and advanced media concepts,
And so it is with The Mercllant, as we now know it. With this issue ?De Merchant celebrates FIFTY YEARS of keeping the lumber and building materials industry informed about what is happening.
Looking around, there can be found only a few companies that were in
business when the first issue of The Merchant came off the press ih July of 1922-few other magazines can match this. Change is inevitable!
The editors and publishers have always been a part of the industry, with a healthy concern for improvement, as reflected in their editorial policy.
As the industry changed, so did the magazine. Readers of long standing will remember when it was The California Lumber Merchant. As the product mix of the industry changed to accommodate the consumer, the advertising content and the editorial nature of the publication changed, to better reflect present day needs.
tious, deliberate efforts to bring problem areas within their plants into compliance with OSHA. Others have good intentions but continue to procrastinate; to these the old saw "it is later than you think" might serve as a warning. The law offers no alternative to compliance.
We may not agree that it is good law, and, judging by the current flurry to get on record in Congress with modifying or amending legisla- tion, it is apparent that there are Congressional second-thoughts about the act as good legislation, good reasoning or good politics. We believe the law can and should provide adequate assurance of job-safety without providing opportunity for punitive policing, authorized harassment or arbitrary dictation by regimented enforcers.
If you have not addressed yourself to your Congressman with suggestions to make this a more reasonable, applicable law, may we suggest again that "it is later than you think."
Recognizing something that was an integral part of yesterday, as well as today, and therefore not changing it, the present editor still devotes a lot of column spaee to the "Personals." This has always been a favorite of every reader. Nothing thrills the average person more than hearing his name pronounced correctly, or seeing it in print, spelled correctly, and in the latter category The Merchant is almost infallible.
The articles on nevr' operations, as well as old, reflect in-depth reporting and are well balanced with photographs and written material.
It can truly be saidThe Merchant Magazine fowd its niche in the industry and has represented and reported on it most fairly for the past FIFTY YEARS!
The Lumber Association of Southern California is honored to have space in each issue and does sineerely wish for the editor and publishercontinued success for at least another FIFTY YEARS!
lumber is our only business decking, sforfer boord, lssciq, incense cedar, 1750i D. F., tronsifs, dry dimension
For the calendar yeat 1972 the employer's tax rate will be 3/o on a base of $4,800 and for 19?3 it will be 3% on $6,400. The State Department of Employment Security forecasts that unless the state's economy takes a definite upward turn the "emergency"
In a recent WBMA column we advised that members involved in construction should read the new regu- lations available at WBMA. Any dealer involved in construction, alterations, and/or repairs with his own labor or subcontract labor must comply with the standards.
A, Digest of the OSHA Construction Standards is available from the WBMA office for 75d.
CPA Sel Vander Wegen reports a good early response from members to the Surtseg of Operating Besults for 1971. The more we giet the more meaningful the averages become. The results can be most useful to your firm, so please help by sending in your figures. if you have not already done so.
'Welcome new members: Albany Planing Mill, Albany, Ore.; Angeles Millwork & Lumber Co., Port Angeles, Wash.; Edwards Glass Co., Portland, Ore.; Edwards Industries Inc., Portland, Ore.; Manzanita Lumber Co., Manzanita, Ore.; Nedco Aluminum Window Co., Springfield, Ore.; Smith Glass Co., Albany, Ore,; Somerset Plumbing & Heating, Beaverton, Ore.; Springtreld Glass Co, Springfield, Ore.; Vis-Rey.Ine., Tacoma, Wash,
with a mill certificate of Grade from WCLIB, PLIB, CLIS or WWPA
Also dense select structural -kiln dried or green all pre.rodded with corners clipped Gall For Pricos
JIM WEBBER
president of the Lumber Merchonts Associotion of Northern Cqliforniq 4546 El ComlEo Ral, Sull. O lor Altor, Callt.9S22 (4r5) 941.r617
VOU, OSHA, and The State - California. To put it mildly pressure is On!
of the
It may be that some of us need prodding on occasion to cause us to see hazards usually unnoticed. The association office has been flooded with requests for copies of the record keeping book and the Digest of Standards published by National Retail Lumber and Building Material Dealers Assn.
Inspectors have visited some of our retail yards but as yet there has been no official return correspondence to the yard as a follow-up to the inspection. This lack of return eommunication prompted LMA exec. q, Harry Mendenhall to follow through to determine what happens after the inspector makes his visit.
The State Division of Industrial Safety was contacted in Sacramento but this source only provided limited information on the OSHA program. They referred Hany to a Fresno office. The State Division of Industrial Safety has a Target Industry Program office in Fresno. This office is under contract from the Department of Labor to conduct safety inspections of the target industries for the Department of Labor.
The business cards of the inspectors are confusing since some of them list three different offices for which they work, but in each case it is noted on the cards that these inspectors are under contract to the Department of Labor although they are essentially state employees.
It was learned from the Fresno office of the Target Industry Program that there were approximately 20 retail building material yards, in addition to mills, that were on the list to be inspected. The office would not disclose the names of the firms on the list.
It was also learned that when the inspector makes his inspection the report is sent to the regional office of the Department of Labor where it is reviewed and then sent to the inspected firm under the letterhead of the Departrnent of Labor. Approximately five weeks are required to return the results of the inspection to the dealer.
New light has been shed on the future of OSHA. The prog'ram is here to stay but the initial plans of the Department of Labor to turn the program over to each state is progressing ahead of schedule.
MERCHANT'S IST 50
(Continued, lrom Page 8) months after the stock market crash oI 1929, he was quoting a banker who concluded, "Business is largely a state of mind." By January of 1934 he was able to write that ;'The lumber businessafter more than four years of continual slumping - took a new lease on life early last spring, soon after the Roosevelt administration began."
But more often than not. it was the lighter vein that made the Vagabond Editorials the favorite they were. Even the silly ones like this one from August, 1943. "There was a good looking blonde who was deftly working at a bench in a mu-
nitions plant. When a visitor said to hero 'Are you doing piece work?,' she said, 'Nix, War Work."' Or, "A philosopher is a fellow who can't enjoy life because he's so busy trying to figure out what it's all about." Or, "There was this wag who was asked how much longer the war was going to last. He replied, 'relax, it's all over but the shootin'."'
While the magazine has undergone tremendous changes in the last fifty years as it has adapted to changing business conditions and our continual efforts to improve the magazine so we can serve the industry with an ever-improving publica. tion, there are two things that havc
not changed, merchandising and selling information and lots of news in each issue.
News gets a special emphasis as always. News is rhe lifeblood of any industry and we pride ourselves on our many news "beatg," Our very popular News Briefs page, b"gun a little more than two years ago, is a good example of the steps we've taken to be sure our readers set the information they need to pirform their job at highest efficiency.
So The Merchant beeins its second half century of seivice to the lumber and building materials industry of the West. We treasure our readers's trust and interest and pledge to continue the job begun so long ago.
We also stock a comptete inventory of GLU-LAM BEAMS t for our west coali customers. Foi immedille- shlpryent
from-o-rovi|le,Caca||BURL|NGAME415.692.3330,SAcRA.b
MENTO 916-488-1800, OROVTLLE 916_533_6535, WtLMtNG_ TON 213.830-2860, FRESNO 209-439-466g. For Custom Beam orders call Sacramento.
rftHE growth possibilities for pres- I sure treated wood in the next five years exist through increased marketing of both the preservative' lv treated and fire retardant treated product through today's wholesale and retail distribution system of lumber and building materials deal' ers.
Our forecast is based on Products such as the All Weather Wood Foundation. This system, which recognizes wood treated with coPPer arsenic formulations as a Permanent building material, was developed by the National Forest Products Assn., the American \Vood Preservers In' stitute and the marketing branch of the U.S. Forest Service in coopera' tion with the National Assn. of Home Builders. The systern replaces concrete in home foundations and has the following advantages:
(I) In experimental houses built under FHA supervision, foun' dation cost savings were $280 per house.
(2) The savings in construction time were 50 man'hours Per house.
(3) The system can be built Year around in cold climates.
(4) Basement walls can be Pre' fabricated.
(5) Only one construction trade, carpenters, is required at the job site.
(6) The system can be used for both basement and crawl sPace homes.
(7) Since wood has a low rate of thermal conductivity, basernent areas are easier to heat and
Growth for treated wood Products and systems can best come through increased stockins of products by dealers . ariple'profit posdibilities exist in ihe irew products described in this article.
cool. Basements remain drY be' cause of a positive drainage system.
(8) Builders report it is easier to finish basement walls and at' tach components when using the treated wood sYstem. The system has FIIA and Farm' ers Horne Administration approval. 'l'his recognition of wood as a Per' manent building material will en' hance markets for treaters and deal' ers in many other waYs.
The most recent develoPment with an excellent growth potential is an exterior, non-leachable fire retar' dant treatment. This permits the use of beautiful Western Red Cedar shakes and shingles in areas where untreated wood is not Permitted. When exterior fire retardant treated shakes and shingles are used alone, the result is a Class "C" roof. If the same shakes and shingles are ap' plied as described in instructions included with the roofing, the result is a Class "B" roof assemblY.
The exterior treatment can also be applied to lumber and PlYwood and carry the same FR'S rating from Underwriters l,aboratories, Inc. as the interior treatments. The exterior treatment is recommended whenever wood is to be exPosed to the weather and in areas of high hu' midity.
The major portion of growth oP' portunities for wood preserYers are in products with profit opportunities {or dealers. We need dealers stock' ing treated lumber so it is more readily available. Let's hope we can get together and ring the cash regis' ter more o{ten.
Mike McAllister, Dave Kenner, Hank Himan, and Bud Cligny, all of Doors, Inc,, were among those attending a sales meeting at Roseburg Lumber in Roseburg, Oregon.
Ray Toloski, Evans Products, San Francisco. is now an outside salesman covering the Peninsula, according to Al Mury, sales mgr. Lee Gurr, that lovely voice on the phone, replaces Ray on the desk.
Bill Lal. San Mateo Lumber, vacationed in Vancouver, 8.C,, dwing June. Tom Clark, vacationed in Tahoe with his family.
Jerry Fernandez, Belmont Plywood and Door, flew to New York to visit his mother who was ill. Incidentally, Jerry bought out Isbell's interest and now is the owner.
Wes Collins, Crestwood Lumber, San Francisco, spends week-ends on his ranch in Sutter County. Wes's pride and joy is a prize breeding herd of Aberdeen Angus.
Vic Yece, Rayberg Lumber, San Carlos, celebrated his 25th wedding anniversary with his wife, Jane, in June. Congratulations!
Bruce Kenney is new on the sales desk at Doors, Inc., Mt. View, Calif.
llob Arends, OK Lumber Co. in San Carlos, Calif., spent a few days in the Southland vacationing with his family.
Don Plumb, Kelley-Moore in San Carlos, got an eagle on the first hole at Palo Alto Muni Golf Club. And all this time he thought they were an endangered specie!
Chuck Bosh,has joined Santa Cruz Lumber as an outside salesman.
Stu "Bernie" Bernstein is a sales trainee at G-P, San Jose, according to Harry Nilson, mgr.
Jake Branson of Branson-Cross Lumber, vacationed in Alaska. That's getting away from it all, Jake!
Marv Compton, Pacifica Lumber, sPent a few days' vacation in Ebbets Pass, Calif.
Al Kerper, Paul Bunyan Lumber and Roy Dunbar of Redding were among those attending the 40th annual Reveille of Oakland HooIIoo Club S39. Len Putnam came all the way from Klamath Falls.
George Oreglia and Pete Yece of Rayberg Lumber, I'ill be sojourning in Europe for a month'
Dwight Curran, G-P, San Jose, Calif., has graduated from Calif. State University at Hayward with a B.S. in Business Administration' A suitable degree for a salesman, Dwight!
Gary Stewart, Bob Matthies, Bob Martin, Bob Lane, and Mark Carlson, all of AFP, Newark, Calif. were among those weekending on the KimberlY-Clark houseboat at Lake Shasta.
Gary Hansen, AFP, Newark, is the proud father of a baby girl' Tif' fany Ann. Congratulations' GarY!
John Phillips completes his fifth year as owner and manager of Half I\Ioon Bay Lumber in Half Moon Bay in June,
Don Comstock, L.A., Vic Riolo, San Jose, Kay Kahus, Scottsdale, and Chet Cowan, Portland, rePresented the WWPA at the annual PCBC show in San Francisco during June.
TUMAC IUMBER CO., INC.
LAMFORD CEDAR, LTD.
DELTA CEDAR PRODUCTS, LTD.
McDONALD CEDAR PROD., tTD.
SEATTLE CEDAR LUMBER MFG.
SHAKERTOWN CORP.
MARSHALL SHINGLE CO., INC.
Gene Nelson and Dave DaY, Portland, as well as Bud Smith and Bob Brazleton represented GeorgiaPacific at the Coast Builderfs Conference show in San Francisco.
Frank Curran, retired owner of the old Frank Curran Lumber Co. in Santa Ana, has turned to writing. Frank has just comPleted his first novel and is getting readY to submit it to publishers.
Jim llenderson, Western Pine, Emeryville, Calif., has been on a mill trip to Eureka and Redding to buy up surplus(?) redu'ood and Pine.
Dave Mensing, G-P, San Leandro, Calif., is back from a business trip to Samoa in June.
Art F'lood, G-P, Great Falls, Montena, was a recent business visitor to the redwood country.
Joe Casella, Casella Translortation Co., San Leandro, C'alif., recently went canoeing with his family down the Russian River.
Bill Johnson, Hobbs Wall Lumber Co., Terra Bella, Calif., went on a mill trip during June to Eureka and Smith River.
"Chuck" Lauber has been elected vp. of Palmer G. Lewis Co.. Seattle.
Norman Mikalson is the new pres. of Spokane Hoo-Hoo Club 16, Also on the slate are: L. Richard Morris, 1st vp,; Jerry Williams, 2nd vp. and Ernie Wales, sec.-treas.
Jim Strait, Strait Door, EI Monte, Calif., recently returned from a northern Calif. business trip.
Lon Reynolds, Reynolds Lumber Co., EI Monte, Calif., shot his fourth hole-in-one in two years! Congratulations, Lon.
Carl Goodman, C. F. Goodman Lumber Sales, Whittier, Calif., passed the "ordeal" of his Order of the Arrow award at Camp Awahnee, Calif.
Ralph L. Ullum is the new exec. dir. of the San Diego Lumber and Wood Products Assn.
Mortimer B. Doyle has resigned as exec, vp. of Southwest Forest Industries building products group according to J. B. Edens, chairman. E. L. Quirk succeeds Doyle.
William E. "Bill" MacBeath is the new pres. of MacBeath Hard-
wood Co., San Francisco. Now on the exec. staff are: Manuel Lavrador, vp.; Joe Cortese, sec. treas.; K. E. MacBeath, chairman of the board (continuing). Charles White is mgr., Berkeley yard; Harold Cole, mgr., Salt Lake City yard; Ralph Mannion, sls. mgr.; Peter Bernthal, carload sls. dept., and Andy Pizarek, controller.
Larry Baugh is away from his Westmark & Assoc., Newport Beach, Calif., desk on a sales safari to Ore. & Wash.
Greg Frumkin is now managing domestic wholesale operations in bldg. mtls. for S&B Supply, Montebello, Greg is continuing his own import operations in London under PWP (U.K.) Ltd. and in the U.S. as GF Co.
Abe Willis, Mission Fence Supply, Arcata, and Charley's Fence, Baldwin Park, Calif., went to Little Rock, Ark., for an International Fence Assn. meet. He is president of IFA.
Bob Haber has joined Bel-Air Door Co., Alhambra, Calif., as an inside salesman and buyer, Steve Hemela and Howard Headley are new sales reps for Bel-Air.
Max Barnette and Ken Schmidtke have left South Bay Redwood, Orange, Calif., to be president and sales mgr,, respectively, of a new firm, Max Studs. Sales office is in Newport Beach, the
mill 10 miles south of Eureka. Co. plans production of 60 MM a shift, two shifts, is basically a redwood operation. Wade Spears is resident mill mgr., Bernie Hanes yard super.
Dave Steinmetz, United Wholesale, Montebello, Calif., is back from a 5-week business/pleasure tour of Europe.
Leon I)urham, Treated Pole Builders, Inc., Ontario, Calif., is back on the mainland after a Hawaiian business and pleasure trip.
Paul Fritchey, PaIm Avenue Lumber Co., Alhambra, Calif., is attending his 60th reunion at his alma mater, University of Illinois.
Bob Wells, AFPC, Cerritos, Calif., recently visited company operations in Vermont.
Frank H. McCullough is the manager of Evans Products Co's. new distribution center in Denver.
Jerry F. Gustafson, vp.-marketing, Honoiulu Wood Treating Co., Ltd., has been re-elected pres. of the Wood Products Assn. of Hawaii.
Ray Sedall, mgr., Hirsch Lumber Co., Eugene, Ore., Bud Hambelton, and Yern Sumner did some Memorial Day fishing on the McKenzie River. On tJre way home the airline lost Ray's bags, including his package of frozen fish. Whew!
Harold Fuerst, G-P, San Jose, attended Hoo-Hoo Club 31's annual Sports Day in Laton, south of Fresno.
The railroads of The West have made fantastic strides in the service they provide to the lumber and building materials industry during the last fifty years. Possibly the most amazing area of progress is in communications, One of the undisputed Ieaders is the Union Pacific R.R. which uses a highly efficient microwave system. Carload tracing requests, for exarnple, teletyped from UP offices take but three seconds to pick the brains of a big computer at Omaha HQ. and return the information for relay to diversion-conscious shippers or expectant consignees.
to more and more California dealers and dis. tributors. For year around supplies of dimension lumber and precision{rimmed studs, depend on I}& R.
l{ow, over 5,000,000 feet of dimension lumber and studs nonthly . manufactured especially for Southern California construction needs.
Art ileth would appreciate an oppoilunity t0 tell you how you and your cust0mers will benefit from using dependable D & R dinension and studs.
You can reach him by calling 812-1280 or 783-05t14.
Lumber that's been treated at the mill with Chapman
Permatox is bright and clean. Permatox prevents stain and mold on air dried or kiln dried lumber, gives you a better-looking product that sells better and helps protect ldmber's markets. Permatox treatment is offered by hundreds of the better mills. Specify it.
General Oftices: Portland, Oregon 97201
Hemlock Studs from Warrenton Lumber Co., Warrenton, Oregon Hemlock Ilimension from Westport Lumber 00., Westport, 0regon Fast regular ocean shipments by barge from Southern 0regon and the Columbia River direct to Southern California.(See story on opposite page)
Ecology as the pros see it highlighted a recent Humboldt Hoo-Hoo Club meeting in Eureka, Calif.
Dr. Donald W. Hedrick, dean of the School of Natural Resources and Dr. Dale A. Thornburgh, program leader in forestry, discussed their programs at nearby Humboldt State College. Thev contrasted the education now being offered at the College in relation to the current public thinking (misinformation)
Working with chrb president Paul Ward and secretary Paul Adains were program chairmen Ken Laudenschlaeer and Michael Roach.
I0DAY, Ruth 0stheimer does this on high speed, sophisticated equitr ment that is computer-monitored and whose ,impulses flash by micro wave along the 9,500-mile UP system.Geib Lumber Co. is also enjoying our 50th anniversary of service to the lumber and building materials industry. This marks our 50th year in the same location, too. Specializtng in industrial, commercial, and construction lumber.
Sliver Or A Train Load"
Since 1869. The Pacific Lumber Co. has been producing redwood products from virgin redwood stands.
Their timberlands now contain young-growth redwood and fir in considerable volume and much is reaching merchantable size, principally in the 60-80 year old class. Logs from these stands, logs from thinning of young growth and smaller logs from virgin standsr &re now being converted into lumber in Palco's new small log sawmill at Fortuna, Calif., which started operation in late April.
Dimension young growth redwood and Douglas fir make up the products of the new mill. Lumber sizes are 2"67' in thickness, the largest volume being 2" and 4". Maximum width is 12" and maximum length is 24" in fir and 20" in redwood. The lumber is rnarketed rough or surfaced, but predominantly surfaced. Shipment is by box or flat cars or trucks.
o'The uncommon commons from our l-ortuna Division are produced with the same precision of manufacture, quality of product and reliability of shipping that have characterized Palco products for the last 103 years," according to Thomas B. Malarkey, Jr., vp.-sales.
fhere are those who think lumber wholesalers need only a dime and a phone booth.
Oregon-Pacific was founded 23 years ago with 4 or 5 employees. Sure, we used the phone. How else to buy rapidly from a mill in Oak Ridge or Okanogan or fill an immediate customer order in Omaha or Orlando?
Today, we still phone. Rather, our staff of 25 customers' men does, backed up by another 85 people in our traffic and credit and warehouse and other departments. Those phone calls were made last year to more than 3,000 customers, in 50 states, whose orders totaled 75 million dollars.
You can't put our Building Materials Division in a phone booth. Or our National Lumber/Plywood Division. Or our Sacramento. Fullerton. and Toronto offices. Or our Portland headouarters and central warehouse.
A successful lumber wholesaler today must have product, personalized service, and plain integrity. Oregon-Pacific has all three.
For what you need, when you need it, call us. Area 503224-4525. We're proud of our telephone manners. too. Test us. Call collect.
BREAI( in the day's activities for picture taking at Humboldt Fir's Hoopa, Calif., mill for Humboldt officials and Twin Harbors' sales organization. (l-r) Sam Arness, Vince Bricher, Jim Fraser, Dave Gowans, Mitch Wagner, Billie Gowans and Jim Rossman.
Twin Harbors Lumber Co. has announced through its Arcata, Calif.. office that it has contracted for the exclusive sale and distribution of the total lumber production of Humboldt Fir, Inc., Hoopa, Calif.
The new sales arrangement took efiect May 1, and runs for a minimum of {our years. The mill's annual production is expected to average 75mm bf. of lumber, consisting of one hundred percent Douglas fir items, with emphasis on specified long length cutting. Sales efiorts will be di. rected to the 'California markets. both rail and T&T.
The sales staff of Twin Harbors handling the marketine assignment consists of : Jim Rossman, Santa Arra office; James Fraser, Palo Alto office; Billie Gowans and Curt Wood, Arcata office; and Vince Bricher, Eugene, Oregon, office. Nlitch Wagner will coordinate sales and mill production at the Hoopa office.
Sam Arness is president of Humboldt Fir, Inc. and Ed Anderson is vp. in charge of the California operations of Twin Harbors. Honolulu
in celebrating their Fiftieth Anniversary.
Aloha and best ooishes to AI, Daue, and, the whole gang.
Renoissonce Revivol
The newest from Georgia-Pacific is Rena.issance, a ha^rdwood plywood paneling with an antique look at an oldfashioned price.
All sizes are available plus rake and arch tops. Matching laterals and transoms are available. Under $500 retail.
WBITE: The Merchant Magazine, 673 So. Lake, Pasadena, Ca. 91101.
Ilarloc Products Corp. offers its entire Paremaker line in visual packeging called Show-Pak.
All deeigns and finishes of Pacemaker locksets and security hardware
A manufacturing tr rocess called DL80 has enabled DeSoto to create the wood-like finishes. Recommended retail priees are all under $60.
WRITET The Merchant Magazine, 5?8 So. Lake; Pasadena, Ca. 91101,
are available in tlre Show-Pak boxes with skin-pak covering.
Barcelona and Tuscany (dark)' Granada and Venetian (medium), and Seville and Florentine (light).
Renaissance paneling can retail for as little ae $24 fot a L2' x 8' wall.
WRITE: The Merchant Magazine, 678 So. Lake, Pasadena, Ca. 91101.
Color Putty Co. is packaging its color putty, an oil-based filler material for use on all wood products, in celluplastics ja^rs,
The 2-ounce jars feature two color, off-set decoration that enables color putty to utilize stock containers that have all the appeal of custom packag:es.
The jars were selected for their ability to help eliminate loss of moisture due to permeation and prevent the color putty from hardening on store shelves,
WRITE: The Merrchant Magazine, 573 So. Lake, Pasadena, Ca.91101.
like The Reol Thing
lltoodhewn is e new line of table lamps recently introduced by DeSoto.
Vereailles is a L0Q% hand carved 1Yr." thick aolid mahogany door, from the El Dorado Collection of Pinecrest.
The door can be carved to each individual coat of arms, incorporate logo, signature, etc. Pinecrest makes this door available carved one or two sides.
All decorative trim a,nd accessory hardware is carded with shrink-pak covering.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
A low clearance model standup rider lift truck with an overall height of 8312L" including overhead guard has been recently introduced by North American Mfg. Co.
Low height makes it easy to enter trucks, trailers and elevators and to travel through 7'doors. The Namco is evailable in gas, LPG and electric power, and is claimed to handle loads up to 2,000 lbs.
WRITEI The Merchant Magazine, 573 So. Lake, Pasadena, Ca, 91101.
An acrylic-film laminated woodfiber sheet material for prefinishing exterior wood building products, Korlex (tm) lumber overlay has been introduced by Latex Fiber Industries.
As a wrapping material for wood in place of paint, Korlex lumber overlay is designed to be factory-bond-
ed by building material suppli'ers to siding, millwork, window units, doors, plywood accent panels, or to any wood surface used on the outside of a house.
TilRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
For Reel!
Cesco has added a companion to their Reel-it electric cord reel. The RS-195 model is free standing and can be used indoors or outdoors at any time.
Porta Reel-it holds 100' of f16 or ff14-3 wire flat cord, #16, 3 wire round cord, and works well with shorter lengths of heavier cable,
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
Spindle Cenler
Nord spindles, in a variety of styles and sizes, a.re made of selected western woods, each turned on hopper-fed lathes. sanded to a smooth finish and shrink-packed in a clear, protected plastic.
Nord is offering retail dealers a
ihe finesf prefinished paneling and imported hardwoods
we guarantee better prices, better products and better servicePhilips, fr, Randy Philips
"Nord Spindle Oenter" consisting of four different types of spindle and spindle aecessory merchandisers.
\MRITE: The Mercha,nt Magazine, 573 So. Lake, Pasadena, Ga 91101.
Sow-Texlured Poflern
Wood texture in a medium density overlay is available in Simpson Timber Co's. "Ruf-Sawn 316" siding.
The saw-textured pattern is deeply embossed into the surface of a resinsaturated fiber overlay, "Ruf-Sawn 316" is 48%" wide with a 48" face and comes in 8', 9', and 10 lengths, %/, thick.
WBITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca.91101.
il0 lllll0 ca||$ lTil]| ll|0 il0 PR0Hffi!
is the PR0FESSI0NAI'S Att PURP0SE PIASTIC Boat builders, furniture makers, cabinet makers, etc., have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.
Can be used under Fiber Glass!
Ready to use right out of the can, Famowood applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. When applied properly, Famowood becomes water weather-proof.
lffit,;l!i.:. 16 matcilns w00d colors
'The Weatern W'ood Products Asen. ie now distrlbuting the Second Edition of its 1970 Grading Rules for Western Lurrber. fire rules cover all commercially important softwood lurnber species in the West.
Neut Dimmsinne in Living uith Hord,board,, published by the American Hardboard Assn., reviews uses of hardboard panelings as well as hardboard siding on exteriors and for other outdoor applications.
Informotion on the cost saving APA glued floor system is available from the American Plywood Assn. Tlre updated brochure provides new span tables for common combinations of plwood and grades of lumber, also application sequence photos and cost comparison examples.
The Selling Education Series, designed for dealers by the American Hardboard Assn., contains a series of questions most frequently asked by prospects about hardboard sidings and panelinga with authoritative hard-sell anEwers.
A pubticity handbook for non-public relations men in the forest industry is available from the American Forest Institute. Tell;ing The Storg was produeed by AFI for the Forest Industries Council to help industry personnel dea.l effectively with the media, both print and broadcast
, The 1972 Marlite prefinished paneling line is shown in a new guide. It containg complete information and specifications on plaatic - finished
Marlite, including textured paneling, designer planLs and decorstor panels.
Cost cutting 24" o.c. framing for floors, walls and roofs is described in the Moil 24 Build,ing &tid'e. llluai.rated with photographs, the brochure offers a cost chart for 24" and 16" framing, plus tips on how to select materials.
Printed copies of Voluntary Product Standard PS 61-71 , Hwd,gtood' anil Decoratioe Plywood,, are now available from the U.S. Government Printing Office. The plywood covered by the standard is intended for use as decorative wall panels; for panels in furaiture, cabinets, containers and specialty products; and in marine applications.
For furlher informotion on oll New Productc ond New Liteiqture, wrilc Thc Merchont Mogazine, 573 So. lqke Ave., Poso. denq, Cqlif. 9l'l 01. Pleoce menlion issue dote ond pogc number 30 we con process your requerl fosterl Thqnkr.
Cost-saving ways to use lumber and plywood for light-frame conetruction are presented in a new' manual from the NAHB Besearch Foundatibn, lnc. Manua,l ol Lumber and, Plyutooil Satfing Tech' ni4ues for Resid.ential Li'ght-Frome Cowtructinn, is illustratod with many easy-to-follow line drawings. It includes sections on floors, exterior walls, interior partitions and ceilings and roofs.
A brochure from Certain-teed Products Corp. destribes the company's capabilities in the manutacture and marketing of contract carpetihg for use in rcsidential and commercial construction.
A window catalog showing how unite fft in 8' wall sections has b€en published by Marvin'Windows. It also shows installation details for four types of construction: frame/drywall' frame with drywall and brick veneer' 12" masonry end brick veneer, or 8' maSonty.
Frank Timmers of Van Arsdale Harris Lumber, San Francisco, Calif., has been selected Lumberman oi the Year in a contest sponsored by the 0akland Hoo-Hoo Club 39.
Chosen from a select list of 2l names (plus write-ins), Timmers received his award from club president Ron Delisle at the club's 4'Oth annual Reveille.
Over 40O ballots were distributed to the industry throughout the greater San Francisco Bay Area (see lie Merchant, Lpril, 1972, p. l4)p northern California, and southern Oregon.
To be eligible the candidate had to be an "active Bay Area lumberman" and not necessarily a member of HooHoo. Retailers, wholesalers, and mills were all on the voting list.
About 24O industry members attended the award banquet and steak dinner at the Sunol Country Club for the annual high jinks. Duffers enjoyed a perfect day for golf.
Dwight Curran was the general chairman for this year's Reveille. Ralph Boshion was in charge of entertainment, and Bob Anderson, golf ; Knute Weidman was tle co-chairiran.
In addition to Delisle. club officers are Paul Olsen, vp.; Dave Mensing, sec.-treas.; and Manuel Lavrador, sergeant-at-arms. Directors are: Bob Gerhart, Joe Casella, Jim Henderson" and Verlon McKinney.
Nearly 80 firms sponsored the event.
AWARII CEREM0I{Y saw (1) Ron DeLisle pre. senting Lumberman of the Year award to Fr'ank Timmers. (2) (Standing) Bob Gerhart, Frank Timmers; (Seated: Bill Jotrnson, Ted French. Dick Smallridge, Phil Burton, Ed French. (3) Millard Smock, Parl 0lson, Vic Roth. Elmar Brock (standing), Ron DeLisle. (4) Pat Silmarco, Bob Martin, George Rankin. (5) Rich Leighton, Bob Lane, Tom Halter. (6) Ralph Norbac-k. Oi Wendell Scott, Dave Mensing. (8) Dave Lebec. (9) Bill Ingram, Jack Powell. (-10) Aubie Harness, Bud Robey, George Cilker. (11) Jim Harrison,Postttonr wanted 25t a word' mlnlmum 2i, words (2:! wordr : s5.5o). All otherr 35t a word, mln. 20 words (20 words : $?.OO). Phone number counts a8 one word. Boxe<l ads tt1 extra. Fancy headllne or border8 tA extra. Box numbered ads add $1.t0.
YOIING, AGGR,ESSM volume retall salesman lor Venture and Santa Barbara countles, Excellent working conaiiions. All replies contidential. send lrlei resume. RePIY Box 48, c/o The Merchant Magazlne.
TAEOE CITY new four bedroom, elght bed,2tb bath, laundry, walk beach. $2O0 wedk. Box 340, B€rkelev' (415) 524-3111 weekdays.
SALES]iIAN needed by large volume door distrlbutor. Must be experienced ln doors and trim. Los Angeles area terrltory' Overnlght travel not required. Income arrangement open. Please send resume to: Mr. Randy Blalr, D. E. Doors' Inc.' 1242 N. Santa Anita, So. El Monte' Ca. 91?33.
AGGRESSTVE AND GRO'WING POTIIANd based lumber company seeking salesman interested ln a soltd tuture with excellent financlal opportunity. Experlence preferred-not mandatory. An -equal opportunity employer. Reply Box 49' e/o The Merchant Magazlne.
EXPANDING wholesale lumber distrlbutlon co. requlres exp' lumber salesman for San Bernardino, Orange, East L.A. counties. Salary, comm' commensurate with exp, Send resume to P.O. Box 326' Etlwanda, Ca. 91?39.
WANTED INSIDE SALES counter clerk' do-tt-yourself building materlals. Salarli open. San Francisco Bay Area. Write
box 46. c/o The Merchant
Names of advertlsers uslng a box number cannot be released. Addr€ss all replles to box number thown ln ad ln care 6f The trflercha,nt Matstlno, 673 3o. Ia,ke Avs., Pacadena, Cellt 01101. Deailltno for oopy ts the P0th' To cell ln an rdr (218) ?02-40et or (416) 348-6lfOO.
For tnformatlon leading to plne stud mllls whlch wlll pull thelr clears for a Dremium prlce, $1OO caslr money oai-O upon acceptance flrst order. Steady iource of 8' clear 2 x 4s needed. Reply to Box 6, The Merchant Magazine.
Attention Pine llimension ltlills
Premium pald tor your clear, 2 x 4 9n-g 2 x 6-puubuts. Accumulatlon ba3ls, full truck and traller lots. For company name and address, wrlte box 5' c,/o The Merchant Magazlne.
Twlsted and weathered DouSlas flr.8x4 and wlder by random lenSths S4S. 4x4 and wlder bv random lenSths S4S. CaU A-untef woo-dworks @L'l 775-wA & (213) E35-56?1.
'RITE FOI
A complete inventory ol lence products
t.c.t.
'OIINNT TEE LI'MBIB I,OAI)
SIGN PnINTEB
Speclallzlng ln danger tlags' sldeload slgns, tob cards, etc. John weller'8 Prlnun& 18/rr, w. 169th st., Gardena, Caltf. 90ir4?. Phone (219) 676-7522 or tli,3-?6(f.
""s
Conveniendy located at 14506 Arow Htghway Bddwin Parlq Cdtf.
LUMBER AI\ID building materlals busl' ness for lease or sale. Saleg volume excess $1,5 mlllion. San Franclsco Bay Area, Iong establlshed, well located. Heavlly retall. Very good return on lnvestment. Wrlte box 47' c,/o The Merchant Magazine,
Monufocturer of rcdwood products
C quol:iions i% "-f ,,nnll,oliirri. d %ou
(213) 338-1s29
(213) 337-0517
diroct rhlpmrntr only TtTorcorloodr
Fencing matcrial lnurter'y cupfliec Iorth
PLANT FACILITIES IN ARCATA. CALIF. 4e
o Douglos Fir in sizes 24" x 24'
o Ploner copocity for surfocing to 24' x 24"
o Re-Mfg. focilities.for resowing to 34' x 34" &"4:'
lf we con't find it . we'll moke it
\^
llllllllllillllllllllllllllllllllllllllll rOS ANcErEs1ilililtilililililililililiiIiiil|i| IUTASET AND TUTAsER PTODUCIS
Abiiibt .-.....--...... ....17111 516-6111
Al P.lr.. Compcny ...............-...........12131 680.0074
Americon Forsrt Productr (Riotto) ......(714) 875.155O
Anericon Forcsl Produch (Cerritos), inc. hordwoods --......--..{213) 773-9200
Americon Foral Productr (Von Nuyr) (2131 796.7056
Am.ricon lumbcr Spccio, Inc....-.-....(2131 830.2960
Atfor lumbar Co. ....-..--.,.--.....-.......-..(2131 621-2326
Soueh For.tl Producfr Corp,-.....-.........(213) 330-7,t51
Bfisr Lunbcr Cr...-.(2131 723-3151 & (213) 723-'1681
Boiro Corcodc, Unio lumbqr Region..{2t31 115-1710
Connor lumbcr 5ol$ ..-.---,...---.--..-......(21
Dovidton Plywood ond lunber Co. (2131 537-2510 & (2t3) 636 0241
Dool.y & Co. ......-....................-..-.....-.(2t 3l ED 6-126t
Eckttron
Hushc lunb.r Solt Co,..(213] 215-5553 & 211-5910
Infqnd- lumbcr Co. (714] 877.2001 &(7111 511-1151
lon.-Stonton Lumbor Co. .....-.....-......(2131 968-8331
Lumber Spsciqlfie ......--.--...-......."......12t3} 639.5925
,{qrquort-Wolfo lumber Co. (2131 625-1191 & (7t,{} 998.1212
,'lutuqf lloulding ood lunbrr Co. ..----(2t3) tA t-OgZ7
N.fh lumb.r Sol.., A. W. ............--(2t31 972-tZBO
Olivef Lumbqr Co. ---.,...-..-..--........--....(213) 680-0483
Orgood, Inc., lobort S. .....------...-.--.---..{2t3} 382-gZ7g
Poclfic Modiron lunbcr Co.
l2r3l 773-2292 e (2t31 86t_6701
Pon Atlotic Trodine Co., tn., -----.-.....--(2131 269-2221
P.nbrrlhy lumbor Co. ..--.-,.------..-.......(2131 tU 3-4jt I
Philips lvmbar So1o..........--................(805) /t95-t083 (213) 889-33,10
Potlolch For.ttr, Inc. .----...-..-...---......(213) 629-9102
Rolondo tunbcr Co., Inc. -...........(2t3) ZEnlth 9"88/13
lound! [umb.r Co. --.,--....-...-....---.....-..(213] 686-0917
lccl lvmbor Srricc ..----..-..-....-......-.-(213) 232-5221
Simmon! Hqrdwood Lunbar Co. ........(213) 723-6156
Sinprcn luilding Supply Co. ...-......-...(2t31 773-8179
Soulh Boy t.dvood Co. .------.--.-...-.-.(2131 860-7lgl
South Boy Rodwod Co, .........-...-..(7tlt) 632-5350
Soulhwoit toroii lnduttrisr , (So. Calif. Div,) ..............................(2t3) 721-2711
Stqhl tumbor Co. ..........-.....-.............(2t31 AN 3-68,t,1
Siondord Structure!
Toconq lumbcr Solct. Inc. -.......---.-...(213) MU l-6361
Twin Hqrbor Iumbcr Co. -...---.....--....(2f31 625-8133
Voncc Iunbq Co. ............-..---.....-.-.(2131 t6S.9353
Wcndlins-Nothon Co. .-..-.......--...----..-(2131 CU 3-9079
Wcycrhqeurcr Compony -..--..--------.-(2131 Rl 8-5/a5l
Wqrchosre (Anohctn) .---.......---......--17ta) 772-SO$O
TREATED IUTAEET_POIES-PI T NGs-TI ES
Koppcrr Compony ..-(213) 830-2S60
Trtotcd Polc lulld.n, Inc. .......-.------.-.{71,a) 986-1166
8U I lDl NG l,lATE llAIS-PAt NT-HARDWARE-ETC. Mt t tworK-DooRs_Mou rDt NGs_
flrr.ri*! For6t Produch (Ccrritor) ..(2131 773-9200
B.l.Alt Door Co. ................................(2131 CU 3-3231
Scvuly flonufoclurlng 6. -....---..-.-...-.(2t31 255.S564
C!ry.d Doorr, Inc. ..--..--_.._...--._-.--.--t2l3l 5t6.2515
Chqrley'r Fencc Co., Inc. ....-.--.-..--....-.(213i 330.t529
Chlp Norlonot .......(2tgi 33t-2031
Colony Pqintr _...-.(2t31 222-Sttl
Curfom Miltr, Inc. ..--.________....-.L2tit 330-06{9
Doff, f nc. .-.......-..._.izrsi is-lttc
Di$ron, Inc, ._.......(it3t 358.,t563
SAN FRANCISCO
BUIIDING MATERIATS_PAINT_HARDWARE_ETC. SASH-DOORS-W.| NDOWS_MOU t D NGS
Abiribi .......-........ -...(7111 516-614
Amcricon Forot Producls. (Corp. heodquorten| ...-.--.-.-...-.--......(11Sl 776-1200
Amcricon lumbcr Spccier, Inc. ..........(,fi51 692_3330
Ecf-Air Door Co. .---........--.-................(4151 697_t897
Eoirc Corcodc, Union'Lunbq nceion itt5i 157-3111
Corvcd Dooru, Inc. -----.-.---.--.-.-------_.-.-.alt5i 697_1897
Douglor Fir [umbcr Co. .---..--.------..-..(,(j5] OO Z-eOZl
Duo-Fosl Colifornio -.--..-.--.-.-...-..-.-.(4151 906-0t73
Forryrh Hordwood Co. ...-...........-._.....-.iftli zsz-otsr
G.ofrio-Pqcific Corp, ..-..-.-.....-.-.....--.-(,lIji 871-9679
Horbor Iunbcr Co., Inc.--.....--....--...,..-(,{l5t 992-9727
Hlgsin3 [umbrr Co., J. E. .....---.-......(,t15] VA 1-9711
Kcllehcr lsmbrr Solcr ..........-........-...-tftll fSf-ggCZ
lomon Iuobsr Co. .-.--.-.....--...-...------l1lSl yU 2-1376
Poromino Iunbor Co. ---....-...---.-.-.....---(41!) 421.5190
Potlorch For.tfr, lnc. -..-..--.-.---.--.-.--.-iftli Cgt-CpaO
Rolondo lumbsr Co., Inc, .....-..----..---._.(4t51 467-0600
Soryenle Hordwood Iunbcr Cp, .-..-.--..(,tl 5) 821-1200
Sif morco Inlcrnotlonot (AFPCI -..-.-_-...(/il Ol T7 6.1200
W.ndlins Nothqn Co. ...........--.-...---...(at5l SU t.5363
IREATED I.UMEER-POI.ES
Koppcrr Co., Inc, --.--.---..---.-.-----..-.-(/tl5l 692.3330
Wcndlins.Nothon Co. ......--.-.-.-..-.--(/tl5l SU l-5363
SPECIAI. SERVICES_TNANSPORTATION
Colifornio Redwood Asrn. ....-.-.........-.(4t 5) 392-7ggl
Gilbrorh Chcmtcot Co. ____........--...(ftCi eeg.tfsf
R.dw@d Inrp.ction S.ryic! -.-.--.._-..--...-..-.-...EX 2.ZggO
Union Pqcific Rqilrood ..-----.--.,-----------.(/il5) 42t-6030
GREATEI 8AY AREA
I.UMEER AND I.UMBER PRODUCIS
Angricqn Fordl Prgduck, {Nework), inc. hordwoods .---------.-I4tSl 797,2351
ANCATA
NORIHERN CATIFORNIA
Ar(oto R.dwood Co. -...---.--..--.--.-._..--...(ZOZ) Ht 3-jO3l
Cqf ifornio Pocific Sotca Core. --,_-.---...1707i Vl Z-lt St
Hof ncr-.lumbcr Co., Frcd C. .----..-..-.-.--l7o7l 119-1878
Jqmr R!dwood Solcr ---...--,-.,.-.---.,.-----17O7i 922.1611
Simpron Suif dins Suppty Co. ---.------....17Ot i 822 -037 |
Simpron Timbrr Co. -.-.----._-...........-----.l7O7l 922-O371
Tqcomo [vmbcr Sot$, Inc. ..-.---....---.-li'7l Vl z-gcot
Twin Horborr lumber Co, --..------.---...tlOil 922-5996
ANDERSON
Kimbcrly-Clork Corp. -......,.--.....---__.---...(91 6) 365-2661
Pqul Eunyon Iumbcr Co. .-........_..-..-.-..(9t6i IOS-Zltt
BAKERSFIEID G.oroio-Pocific Worehourc .--..-..-.---...(gO5l fA 7-7771
U.S. ptywood Corp. ............................i90si FA 7.2796
CATPEI,I.A Crowford Iumber
,rlills --......-.....(9t6) 821-5127
EUREKA Georgio-Pocilic Corp. .-..---...-----.-..--..---(707lr 113-7511
Holn6 [umbar Co., Frcd C. -------.--..----(707i 113-1BZg
FORT BRAGG
Boirc Corcqdc, Union lumbcr R.gion..(7o7l 96it-5651
Hofmcr lumbT Co., Frcd C. ----..---..--..-(7OZi 961-1058
Nieson Fo63f Product! ..-..-.-.-..---.--_-----t7O7l 961.171 6
FRESNO
Am.ri@n Fd6t Prcductt ....---.--.-..-.....(209) 251-5031
Gcorgio-Pocific Worohousc .-------...-.-(ro9l AM S-6191
Hcdlund tunbcr Sol$, In<. _-..---.-----.:.(2091 139-57,t1
Johoton po.Dor. Inc. ...___.__-.__.....i2t fi gri_ipii
Di.vcnif lod Enr.rprita _._.._.-......-...iZt f l UZ-ZglS
Misrion Fenco Suppty, lnc. ....-._-.......(213i 337.Oi17
iluffi.cqp ............-.iztsi 877-8030
Porter, Co- Inc., H. K., Dir.fon Div...a2l3i 358-4564
Roin Jct Corp, -.---l2t3l 819.2251
Sirucfurol Conceptr .-__.-__-..._-.--.....-..,..izf fi 88t-62r3
Vanf Vur ..........-.....(2t31 225-2lgg
wctcrn Duo.Forr .iztsi 26i-682i SPECIAI. SERVICES
Ecrkot Mfg. Co. .....-................-_-__...(2t 3l OZ5-t I 63
Colltqnlo Lunbor Inrpccilon Srrytcc(2i31 i.tO S.Sfii
Col Currom MItt ................-_................(Ztit 835.53lt4
Coorl rlonine A,lill .....-........................titSt'MA 2.i ilii
Cryrlol tomp Pqrt3 ...................-...........(ZtS) 934-3256
Huntr Woodrcrtr, Inc. .-.-...............12131 ZZ5-2511
NorPot Corp. -....-..(2t3) tU 3.t056
So.Cat Commcrctot Srot ............._.......t2iit Cgi-6iiO
r.uMBER. ltANOltNG AND SHtpptNG, GARR|ERS
r.v rrucxrng qo, ..............-.-..-...-.....-(2131 639.7951
Union Pocific toitrood (!o3 tnecterl..iztii 68t.aa5o
Unlon Pocific Rqitrood llons ra.li..iitii aar-i;,i
SOUTHERN
RIVERSIDE & ORANGE COUNTIES AIEA
Abiribt ...._..-.....,.. ....(7111 516-6111
Adyonccd Droinogo Syrtamr, Inc, --..--(714) 627-1115
Ancricon Docorotivr Productt -..----.-...-.(711], 623-9317
Ancri@n Forctt Producf., (Riqltol ....(7111 g7U155O
Amciicon Foreil Produclr, {Cerritos), inc. hqrdwoods ....-..-..-.12t3) 773-9200
C!f Cuttom A,ti | ......-....-...-..... .....- -.. --..17 | 11 835.53,t,t
fronon & Co., Sr.p[.n C. ...--.......(7i,t] bn I-ISOO
Gorgio-Pocific Worchourc -.-.-----.------(Zt,lt
635-3541
MEDFORD Founloi. Iumber Co', Ed ......,....--..--.-(503) 535-1526
Union Pocific Roilrood -.-.......,.. ,.. ---.(503) 773'5388
PORTLAND
Boiro Coscode, Unioh Iumber Reg...-.(503) 221-7250
Dont & Russell, Inc.
CA 6-231 I
Duo-Fost Oreson ....(503l. 231'9321
Engineered Softwood Produ.tr
Georsio-Pocific Corp.
Poromino Iumber Co.
Potlotch Fotesls, lnc.
ROCKY
Anocondo Fore.l Produ(t. .,-........ Georgio-Pocific Corp. ..-.--.-..,-..-
792-2389
(Continued, lrom Page 17) often short of really first class employees. Systematic training programs can be a great aid to dealers as well as setting goals and advising employees of the goals and how management and labor can work to achieve them.
The service advantage of a small dealer was pointed out by panelist l'rank Heard of Nlotroni - Heard Lumber Co.. Woodland, Calif., who noted that the granting of credit is a gr(:at customer loyalty builder. Product knowledge, a well-rounded line of merchandise, and the ability to make fast decisions to benefit the customer are also in the traditional dealer's bag of tricks in compe.ting with the ma.ss merchandiser. he added.
New Mexico lumberman Joe Harl"y, president of J.C. Baldridge Lumber Co., Albuquerque, told dre audience that his sales projections haven't been inhibited by the chain merchandisers. He said the merchandisers have criticized many dealers for poor displays. failure of the
dealers to shop the mass merchandisers, advertise properly and priee "tht dogs" to move them out. Morris l'urken. president of Thrift Builders Srrpply. the new Angels' subsidiary in Phoenix, observed that mass merchandising stores such as his were more vulnerable. to competition from the conventional deal-
er than many realized. He noted tlat with operating costs and costs of markdowns running close b 4A/s, it was necessary to get a 4l%-42% markup in order to achieve a 2/o:\tb protit if the item sold at an adequate volume. He sees both types of operations making a profit as they co-exist.
Penberthy's service doesn't stop at vast inventories, over 75 species and dozens of grades. We are the only company in Southern California with our own dry kilns and a complete milling facility to provide any detail your customer may want. Our delivery service js by truck or rail in our own back yard or across the country. Call Penberthy with any hardwoods requirement!
